how to cite market research report

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Guidance from Cite Them Right Online

Cite Them Right Online provides a few different types of guidance that can be relevant for Referencing Market Research and Data. The most straightforward is the guidance for referencing  Market research reports from online databases . Navigate to Harvard > Research > Reports > Market research reports from online databases to find the guidance.

Market Research Reports referenced in Harvard will resemble the following:

In-text citation: (MarketLine, 2019)

Reference List:

MarketLine (2019) 'United Kingdom - Gyms, Health & Fitness Clubs'. Available at: http://advantage.marketline.com/ (Accessed: 14 August 2019).

Using RefWorks to cite and reference company information

RefWorks   is an online reference management, writing and collaboration tool designed to help researchers at all levels gather, organise, store and share all types of information and to generate citations and bibliographies.

Market research references can be added to your RefWorks library so you can quickly and easily add it to your work, but RefWorks does not have as many standard formats for doing this as Cite Them Right Online. 

• Add a reference to market research using the + button in the web version of RefWorks.  
• Select the 'Report' option for the type of source you wish to reference. This will give you a set of boxes with various details to fill in such as 'Title', 'Date of Publication'.
• Using the guidance above from Cite Them Right Online , fill out the boxes with the information you have available. 
• The author of the data will be the publisher of the database that you got it from because market research databases publish their own information. So, for example, if you used Mintel, the author will be Mintel.

You can then click on the " symbol in RefWorks to check what your reference will look like when it appears in a bibliography. Make sure you have selected 'Cite Them Right - Harvard'.

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How do I reference a market or industry report… in the APA7 style?

Those of you using market and industry research in your assignments will need to know how to correctly reference any reports that you include in your work.

To list a report in your references, you would need to record the following elements:

• Author(s) – either individuals  (Surname, Initials.) or a group author – such as an organisation.
• (Date of publication).
• Title of report (with report number – if applicable – within a set of round brackets).
• Publisher name – omit this element if the publisher is the same as the author.

Say, for example, you were using the report from IBISWorld pictured below, your reference would look like this:

Dinev, K. (2021). Takeaway & Fast-Food Restaurants in the UK . IBISWorld. https://my.ibisworld.com/

Many research reports do not have a named author. If you were referencing the FitchConnect report below, which has no author listed, you would use the publisher’s name (FitchSolutions) as a corporate author and then omit the publisher details from your reference.

Your resulting reference would look like this:

FitchSolutions. (2022). Qatar banking & financial services report (Q4 2022) . https://app.fitchconnect.com/

Remember to always format APA7 references with a hanging indent. This may not always be obvious with short references like those above.

For all your referencing questions – please contact your Library .

Please note: Cranfield supports two different referencing styles – APA7 (Author-date) and Numbered (NLM). Please make sure you use the style preferred by your supervisor or lecturer. The advice above relates only to the APA7 style. If you have any questions about referencing, please contact the Library .

Feature image from Pixabay. Available at:  https://pixabay.com/photos/office-business-accountant-620822/

Karen Stokes

Written By: Karen Stokes

A Business Librarian since 2009, Karen leads support for the Cranfield MBA courses, both full-time and Executive.

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Citing Sources in APA Style

The purpose of citing is (1) to give credit to the original author, and (2) enable the reader to find the source. The American Psychological Association (APA) citation style is widely used in business school courses. You may find general guidelines in:

• APA Style Guide: OWL at Excelsior

The APA Style Manual doesn't address directly how to cite business-type sources from library databases, such as analyst reports, market research reports, industry profiles, etc. These sources may not have the same citation elements as books, journal articles, or open access websites:

• Reports often don't list a named individual author. In this case, the name of the publisher or organization that produced information will serve as a corporate author.
• URLs from the address bar for the content in library databases may be too long, inaccessible to readers because of a firewall, or expire after a session. If the URL is not accessible, use the name of a database.
• The APA Style Manual no longer requires the date the information is retrieved.

Suggested Format for Citing Reports in APA style:

Author, A. A., & Author, B. B. (Date of publication). Title of document . Publisher [optional]. Retrieved from [database name].

NOTE:   Use Publisher / Contributor / Organization Name:

• Only if this name is different from the database name and there is a named personal author
• As a corporate author at the beginning of the citation, if no personal author is listed

How to Build an APA Citation for a Report

You may easily create your own APA citation once you identify appropriate elements of a document for citing.

EXAMPLE 1: A report with a named author, produced by S&P Capital IQ McGraw Hill Financial and retrieved from the S&P Capital IQ NetAdvantage database

CITATION:  Holt, D. (2016, March). Industry surveys: Electronic equipment & instruments . Retrieved from S&P Capital IQ NetAdvantage.

EXAMPLE 2:  A report without a named author, produced by Euromonitor International, and retrieved from the Passport database.  The name of the publisher is used as a corporate author.

CITATION: Euromonitor International. (2016, September). Wearable electronics in the US . Retrieved from Passport database.

NOTE: Always check with your professor for specific citation guidelines.

Several libraries created examples for citing business sources in APA style:

• 7th ed. Citation for Business Resources Guidelines for citing business resources in APA 7th edition created by a group of business librarians.
• BRASS Business Guide - Citing Business Sources
• Citing Online Business Resources in APA Style: Bentley Library Guide
• Citing Business Databases in APA: University of North Carolina Greensboro
• Citing Business Resources APA Style: California State University Chico
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Which style do I use?

Use the style that your professor specifies.

If you are a COB student and your professor lets you choose the style, you may want to choose APA Style (as you are likely to be asked to use APA again in COB classes). 

This page gives tips on creating citations for materials you may use in your business classes. 

For tips on formatting the layout of your paper in Microsoft Word or Google docs, see this library guide:

• Microsoft Word / Google Docs: APA formatting help by Bill Marino Last Updated Aug 30, 2023 699 views this year

APA 7th edition Works Cited Examples - Articles

Electronic article with DOI (direct object identifier) -

Lau, C. L. L. (2010). A step forward: Ethics education matters! Journal of Business Ethics , 92 (4), 565-584. https://doi.org/10.1007/s10551-009-0173-2

Electronic article with exact URL printed on article (if a doi is not available)

Lanier, C. D. Jr., & Saini, A. (2008). Understanding consumer privacy: A review and future directions.  Academy of Marketing Science Review , 12 (2), 1-45. https://www.amsreview.org/articles/lanier02-2008.pdf

Article in print form

Ensign, P., & Hebert, L. (2010). How reputation affects knowledge sharing among colleagues.  MIT Sloan Management Review , 51 (2), 79-81.

APA 7th edition Author Format Tips

Use last name and initials for each author. Separate multiple authors with commas, and use both a comma and an ampersand (&) before the final author's name.

One author : Kennedy, J. F. (1962).

Two authors : Smith, A., & Kennedy, J. F.  (1960).

Three to twenty authors (3+): Smith, A., Kennedy, J. F., & Doe, J. (1961). Smith, A., Kennedy, J. F., Doe, J., Wong, P. L., Fry, B., Jones, K., & Last, A. (1961).

Organization as Author or unsigned dictionary and encyclopedia entries: American Management Association. (2009). Encyclopedia of Marketing. (2020). 

No Author : Move the title to the author position and follow with date of publication. Only use "Anonymous" if the work lists an anonymous author. 

Brain research needs new ideas. (2011, July 18). Wall Street Journal , p. A12.

• OWL on Reference List Authors
• OWL on In-Text Citations: Author/Authors
• Excelsior Online Writing Lab (OWL) APA Style

APA 7th ed. Works Cited Examples - Books, eBooks, Reports, etc.

Davenport, T. H., & Jinho, K. (2013). Keeping up with the quants: Your guide to understanding and using analytics . Harvard Business School Press.

AMA Management Handbook chapter

Capon, N. (1994). The product life cycle. In J. J. Hampton (Ed.), AMA Management Handbook (3rd ed., pp. 18-35). Amacom.

Conference Board Report

Levanon, G., Abel, A. L., Li, A., & Rong, C. (April 2021). Job satisfaction 2021: Job satisfaction remains high even in the midst of the pandemic and economic chaos . Retrieved May 19, 2021 from Conference Board Business Knowledge Research database.

Hoover's Company Record in ProQuest

Nike, Inc. (2021, July 1). [company report].  Hoover's Company Records . ProQuest One Business Database.

Mintel Report

Tip: Use the analyst as the author--you can find the analyst on the main page of the report. 

Smith, D. (2021, July). Winter holiday shopping - US - 2021 . Mintel. https://reports.mintel.com/display/1045727/#  

S&P Industry Survey

Scarola, C., & Ko, W. (2021, June). Aerospace & defense [Industry survey]. S&P NetAdvantage.  https://www.capitaliq.com

WSJ Article from Factiva

Weisman, J. (2010, March 23). Parties joust over next steps on health.  Wall Street Journal  (Eastern ed.). Retrieved March 30, 2010 from Factiva Database.

10-K Report (SEC filing )

McDonald's Corporation. (February 24, 2014). Form   10-K 2013 .  https://www.sec.gov/edgar/shtml

Starbucks Corporation Web Site. (May 8, 2015). Company information . https://starbucks.com/about-us/company-information

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Citing Business Databases in APA 7th edition

• Citing Business Databases in APA Format (UNCG) A guide to citing business resources and databases, maintained by the business librarian at University of North Carolina-Greensboro.

These links offer advice for using APA Style and have enough information for most student papers.

• APA 7th ed. Quick Reference Guide Charts detail how to create a reference for a journal article, book, and a book chapter.
• APA Style Reference Examples This page offers links to example references for common types of materials such as journal articles, magazine articles, books, chapters from edited books, dissertations, etc.
• APA 7th ed. Style and Grammar Guidelines
• APA Style 7th ed. @ Purdue OWL Information on the format, in-text citations and the reference page for 7th ed. APA research papers. There are also links to archived pages for APA 6th information.
• APA Style Blog 7th ed. Official blog with posts on common questions about 7th ed APA style.
• Citation Tools Tools for creating citations and managing references.
• Microsoft Word / Google Docs: APA Formatting Help Tips for formatting documents in APA style in Microsoft Word or Google Docs.
• APA Student Paper Setup Guide Guide from APA showing how to set up an APA Style student paper.

What is a doi ?

DOI stands for Digital Object Identifier. DOIs are used to identify electronic articles and function much like the ISBNs that you are used to for textbooks.

Unlike a web address, the DOI for an article never changes. APA Style recommends that you include a DOI when available.

Where do I find a DOI? The DOI is often printed on the first page of journal articles--sometimes at the top of the page and sometimes at the bottom. You will recognize it, because it usually is preceded by doi: and the number always starts with 10.

Some articles will not have a DOI, especially non-scholarly articles or older articles.

• Free DOI Look Up Enter citation info to find the DOI for an electronic article, eBook, etc.

Harvard Citation Style

• Harvard Business School Citation Guide "This guide describes the citation conventions that HBS students should use when writing research papers." If your professor allows you to use this style, it can be useful as it gives examples for many types of business documents such as advertisements, annual reports, market research reports, SEC filings, etc. It also includes examples for many business databases.
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General Rule:

Author. (Year). Title of report  (Report No. if given). Publisher. DOI or URL

• If the author and the publishing agency are the same omit the publisher from the citation. 

  Federal Interagency Forum on Child and Family Statistics. (2013). America’s children: key national indicators of well-being. http://childstats.gov/americaschildren/index2.asp.

Author or name of group. (Year). Title of data set [description of form]. Publisher Name or Source of

unpublished data. Retrieved month day, year, from DOI or URL

• Include a retrieval date only if the data set is designed to change over time. 
• If a version number and/or database number is available include it with the data set title. 
• No need to include a publisher name if it is the same as the author.
• If the data is unpublished provide the source (e.g. university) if known. 
• If the dataset is untitled, give a description of the data and publication status in square brackets.

Pew Internet & American Life Project. (2012). November 2012- library services [Data file and code book]. http://www.pewinternet.org/Shared-Content/Data-Sets/2012/November-2012--Library-Services.aspx

Jeffri, J., Schriel, A., & Throsby, D. (2003) The aDvANCE Project: A study of career transition for professional dancers (ICPSR 35598; Version V1)  [Data set].  IPCSR.  https://doi.org/10.3886/ICPSR35598.v1  

Whenever possible, give a citation for the measurements' supporting literature (e.g. manual, book, or journal article ). If the supporting literature is unavailable, cite the the test itself or database record using the following rule.

Author name. (year).  Title of the test. URL

Author name. (year).  Title of the test database record [Database record] . Test Database Name. URL

Hofstede , G &  Hofstede , G. J. (2013). Values Survey Module 2013 .  https://geerthofstede.com/research-and-vsm/vsm-2013/

Castellanos, I., Kronenberger, W.G., & Pisoni, D.B.   ( 2018 ). Learning, Executive, and Attention Function Scale

(LEAF) [Database record]. PsycTESTS.  https://doi.org/10.1037/t66008-000

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Citing Business Resources & Creating Bibliographies

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Citation basics

Citation examples - investment, citation examples - market research.

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What information do you need to cite an investment report or market research report? Here is what you need:

• Analyst or editor name
• Publishing entity if no analyst or editor
• Title of report
• Date of report

Basic format: Analyst lastname, first initial. (pub. date: year, month day). report name. Retrieved from database name.

With no analyst: Publishing entity. (pub date: year, month day). report name. Retrieved from database name.

  Standard and Poor's. (2011, May 28). Cabela's Inc. Retrieved from S&P Net Advantage database. 

Nugent, K. A. (2011, March 25).  Verizon . Retrieved from Value Line Investment Survey Online. 

Hottovy, R.J. (2013, January 25). Starbucks Corporation. Retrieved from Morningstar Investment Research Center.

Basic format: Publishing entity. (pub. date: year, month day). Article or report name. Accessed on month day, year from database name.

Boesel, K. (2021). America's Pet Owners - US - August 2021. Retrieved from Mintel database.

Lightspeed/Mintel. (2021, August). Figure 35: Length of time with most recent dog or cat, 2021 , America's Pet Owners - US.  Retrieved September 2021 from Mintel database.

Euromonitor International Inc. (2011, May 26). Hair care in the U.S . Retrieved from Passport GMID database.

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IMPORTANT NOTE: Citing Business Resources:

Although the APA provides clear instructions on how to cite standard publication types, some business-specific sources include unique information that is not addressed in APA instructions. Because of that, some of the examples and instructions on this page represent the B.D. Owens Library's interpretation of APA rules. The American Psychological Association maintains a  Style Blog  that addresses many frequently asked questions. 

If there is no official title, create a non-italicized description in square brackets (see section 9.22, page 292). The square brackets indicate to somebody else searching the database cannot use the exact words to search for the item, but can indicate how to locate similar information. 

For citing resources that are more standardized in business databases (Business Source Premier, Nexis Uni), click here .

REFERENCE (BUSINESS SOURCE PREMIER)

IN TEXT   

    ("Executive summary," 2009).

  MarketLine. (2019, November 29). NIKE Inc [SWOT analysis].  Business Source Premier .

      ( MarketLine, 2019). 

• Business Source Premier

REFERENCE  

  MarketLine. (2019, May). Industry profile: Mobile phones in the United States. Business Source Premier .

NOTE: Include the database name if content  only  appears in a particular database .  Include the retrieval date if content changes over time and versions of the page are not archived.  Multiple citations to different works from the one author from the same year are distinguished by assigning a, b, c, to the citations in text and also in the reference list. This is entered after the date.

MarketLine. (2020a, September). Marketline industry profile: Airlines in North America.  MarketLine.

MarketLine. (2020b, September). MarketLine industry profile: Airlines in the United States. MarketLine .

    (MarketLine, 2020a).

    (MarketLine, 2020b).

(see p. 296 section 9.30 and p. 319 examples 13 and 14 of the 7th edition)

NOTE: Include the database name if content only appears in a particular database . 

REFERENCE    

    MarketLine. (2019, October 25). Cerner Corporation [Company profile] .   Business Source Premier .

IN TEXT 

    (MarketLine, 2019).

NOTE: Include the database name if content only appears in a particular database .  Include the retrieval date if content changes over time and versions of the page are not archived.

    MarketLine. (2020, April 13). Walmart Inc [Company profile] .   MarketLine Advantage . Retrieved June 10, 2020, from https://advantage.marketline.com/Company/Profile/wal_mart_stores_inc?companyprofile

    ( MarketLine, 2020).

NOTE: Include the database name if content  only  appears in a particular database .  Include the retrieval date if content changes over time and versions of the page are not archived.

  Zoom Company Information.  (2020, January 2). Starbucks Corporation [Company profile]. Nexis Uni . Retrieved February 3, 2020, from https://advance.lexis.com/api/permalink/c876bb8e-2b26-4db3-bb27-c1317259766c/?context=1516831  

(Zoom Company Information, 2020). 

NOTE: Include the retrieval date if content changes over time and versions of the page are not archived.

REFERENCE (Lexisnexis)

Walmart Inc. (2020, October 2). Form 8-K [SEC Filings]. Nexis Uni . Retrieved October 6, 2020. 

     (Walmart Inc., 2020).

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APA Referencing guide: Citing Business material in APA

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Business Sources disclaimer

While the APA provides instructions for citing standard publication types, some business resources have unique elements that require some adaptation.  For example, although the general rule is not to include database information for some business material it is a useful requirement for Marketing Research databases.

Company Information

MarketLine. (year, month date). Title. Retrieved from Marketline Advantage Database. Example:  MarketLine. (2015, October 9). McDonald's Corporation. Retrieved from Marketline Advantage database.

Citing from databases

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How To Cite Using APA Style (Videos)

Citing journal/magazine articles, citing web pages, citing books.

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Citing Newspaper Articles

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American Psychological Association, or APA, style is commonly used in the social and behavioral sciences. Check out the resources and example citations on this page.

• Basics of APA Style Tutorial
• Citing References: APA Style [PDF]
• Purdue OWL - APA 7th ed. Formatting and Style Guide

This video playlist walks you through why to use APA (below), and how to cite books , articles , webpages , and business resources . Watch whichever ones you need!

Plagiarism involves taking credit for work that is not one's own. Below are some resources that can help you avoid plagiarism.

• Avoiding Academic Misconduct (UWW Dean of Students) [Word Doc]
• Plagiarism: Cut & Paste Doesn't Cut It [Interactive Tutorial]

With DOI Assigned:

Without a DOI Assigned:

Example: 

See other article citation examples here:  http://libguides.uww.edu/apa/articles

Basic webpage: .

Corporate author: 

See other website citation examples here:  http://libguides.uww.edu/apa/web

See other book citation examples here:  http://libguides.uww.edu/apa/books

For help citing all the unusual business databases, visit this page:  http://libguides.uww.edu/apa/business, free online: .

Note: If there is no author listed, the title of the article comes first, followed by the date.

Print, or from a database with no DOI: 

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Company and Industry reports

Citing and referencing: company and industry reports.

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• Websites newspaper & magazine articles, socia media
• Conferences, theses & university materials
• Personal communication & confidential unpublished material
• Video, audio & other media
• Generative AI
• Indigenous knowledges

APA Contents

• Introduction to APA style
• In-Text Citations
• Abbreviations
• Audio and Visual media
• Journals/periodicals
• Tables and figures
• Sample reference list
• Often the author of the report will be the publishing organisation (e.g. Morningstar, Economist Intelligence Unit), or if it is a company annual report, the company itself.
• When the report has an identified personal author, follow the format in the example for the IBIS World Industry Report example, below.
• If a report has a report number, include it in brackets after the title, as shown in the IBIS World Industry Report example.

Company Report - eg from the DatAnalysis database

Company annual report from the web, country report - eg from the viewswire database, industry report - eg from the ibisworld database.

IBIS World usually identifies the analyst who created the report; the analyst's name is used in your citing and referencing.

Market Report - eg fom the Passport database

Citing Guide for Business Majors (APA 7th ed.)

• Get Started
• Annual Report/Form 10-K
• Audiovisual Media
• Business Databases
• Company & Industry Profiles
• Corporate & Trade Websites
• Government Information
• Graphics/charts/tables
• Lecture Notes
• Open Access Textbooks
• Personal Communication
• Presentations (citing in)
• Shopping Websites (ex: Amazon)
• Social Media
• Sample APA References Page
• In-Text Citing
• Citing in Presentations
• Citing/Writing Helpers
• Annotated Bibliography
• Contact Librarian

General Tips

Most company and industry profiles do not have a personal author (ex:  John Smith).   When you do not have a personal author for a market research report or profile, you can use one of the following options:

• Corporate name or trade organization name (ex:  Starbucks Corporation or National Sporting Goods Association)
• Name of market research firm that provided the report (ex:  Euromonitor International, Marketline)
• When you cannot identify any of the above, use the name of the database (ex:  First Research or Hoovers).

Citing a Company Profile

Example for a company profile found in the Mergent Intellect database.  Mergent (a market research company) is the author. Typically the Mergent Intellect profiles are not dated, so use (n.d.) as the date.

Mergent. (n.d.). Starbucks Corporation company profile .  Mergent Intellect.  https://www.mergentintellect.com

Citing an Industry Profile

Example for an industry profile found in the First Research database:

First Research. (2020, August 3). Coffee shops industry profile . First Research. https://www.mergent.firstresearch-learn.com

Example for an industry profile found in the IBISWorld database.  Note:  IBISWorld reports typically have a personal author.

Hyland, R. (2020, April). Fast food restaurants in the US . IBISWorld.  https://www.ibisworld.com

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Q. How do I cite a Market Research Report using the Harvard Style?

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Answered By: Sarah Roughley Barake Last Updated: Feb 16, 2023     Views: 18207

DISCOVER and the Library Catalogue have been replaced by Library Search . We're busy updating all of our links, but in the meantime, please use Library Search when searching for resources or managing your Library Account.

To reference market research reports in Harvard style, please see the appropriate section in Cite-Them-Right .

Please note you should always refer to any departmental/school guidelines you’ve been given.

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Citing Business Databases in APA Style: Citing Business Databases - APA Examples

Authoritative guide: apa manual.

Curious about APA citation style? Want to check your citations or other APA formatting requirements, The APA guide, below, is available in the Gast Business Library, on our Reference shelf.

Other, excellent, online resources include the Purdue OWL's APA Formatting guide and the APA Style Blog, both are linked below, check them out!

• Purdue OWL: Guide to APA Formatting
• APA Style Blog Produced by the American Psychological Association (APA), this is a blog style guide to citing various sources in APA standard.

While the APA provides instructions for citing standard publication types, some business resources have unique elements that make it necessary for us to make some adaptations. Check with your instructor for any requirements.

Citing Business Databases in APA Style

APA Examples Ad$pender/Vivvix

MPA — the Association of Magazine Media, Kantar Media. (2010). Honda: Media mix 2009 . Retrieved from Ad$pender database.

Element 79. (n.d.) Frito Lay: Baby steps . Retrieved from AdForum database.

Applied Science and Business Periodicals Retrospective Index Severiens, J. (1982). Foreign buyers of US firms: their performance records. Mergers & Acquisitions , 16, 47-51. Retrieved from Applied Sci & Business Retro database.

Automotive News Data Center Automotive News Data Center (2012). U.S. light-vehicle sales by nameplate, Aug. & YTD . Retrieved from Automotive News Data Center database.

BCC Research

Kumar, A. (2020, January). Probiotics in food, beverages, dietary supplements, and animal feed. Retrieved from BCC Research database.

BizMiner. (2011, December). Industry financial report (5 year); [3254] Sector: Manufacturing; sales class: $250- $499.99m. Retrieved from the BizMiner database.

Bloomberg L.P. (2008). Return on capital for Hewitt Packard 12/31/90 to 09/30/08 . Retrieved from Bloomberg database.

BMI Research

Business Monitor International. (2015). Industry Trend Analysis - Healthcare Costs Poised For An Increase. [United States: Pharmaceuticals & Health care]. Retrieved from BMI Research database.

BNA Tax and Accounting Center

The Bureau of National Affairs, Inc. (2010). U.S. income portfolios compensation planning: P ortfolio 358-3rd, cash or deferred arrangements.  Retrieved from BNA Tax and Accounting Center.

Brands and Their Companies

Gale Group. (2010). Cadbury creme eggs.   Brands and Their Companies . Retrieved from Gale Directory Library database .

Business Abstracts with Full Text

Cendrowski, S. (2012). Nike's New Marketing Mojo. Fortune , 165(3), 80-88.

Business Book Summaries

(Note: Cite from the book, not Business Book Summaries database.)

BusinessDecision

Synergos Technologies, Inc.(2015). Local Sewing Something. Landscape Report. Retrieved from Business Decision database. www.civictechnologies.com.

Business Education in Video

Dignan, D. (Producer). (1999). Paxman  meets Bill Gates [Video file]. British Broadcasting Corporation. Retrieved October 21, 2016, from Business Education in Video database.

Business Insights: Global

Gale Group. (2012). Other Snack Food Manufacturing  [industry profile]. Retrieved October 2, 2012, from Business Insights: Essentials database.

Gale Group. (2012). Hilton Worldwide . [company profile]. Retrieved October 2, 2012, from Business Insights: Essentials database.

"TwitCover.com Launches as the Premier Destination for High Quality Twitter Headers." (2012, October 1). PRWeb Newswire . Retrieved October 2, 2012, from Business Insights: Essentials database.

Business Rankings Annual

Gale Group. (2010). World's largest candy companies, 2008. Business Rankings Annual. Retrieved from Gale Directory Library database .

Business Source Complete

Laird, K. (2008). Missing: Statue of Liberty. Marketing Magazine , 113(8), 8. 

Datamonitor. (2011). Hilton Worldwide [company profile]. Retrieved from Business Source Complete database.

Datamonitor. (2011). Hotels & Motels [industry profile] . Retrieved from Business Source Complete database.

CAB Abstracts

McFadden, D. T., Umberger, W., & Wilson, J. (2009). Growing a niche market: A targeted marketing plan for Colorado Homestead Ranches. Review of Agricultural Economics, 31 (4), 984-998.

CB Insights

CB Insights.(2015, February, 17) Samsonite. Investors Profile. Retrieved from CB Insights database.

China Data Online

All China Marketing Research.(2001-2004) Casting Machinery(Basic Condition). China Monthly Industrial Data 1999-2002 (Economy Index). Retrieved from China Data Online.

Communication & Mass Media Complete Johnson, B. (2010). Ad spending is on the rise, but growth rate may slow. Advertising Age , 81(45), 8-14.

Conference Board

The Conference Board Inc. (2010). Top executive compensation in 2008 . Retrieved from The Conference Board Research Online Collection database.

Liberman, V. (2009). Clicking with customers. The Conference Board Review, May/June 2009 . Retrieved from The Conference Board  Research Online Collection database.

Consultants & Consulting Organizations Directory

Geesemen, P. (2015). Hoysler Associates Inc. Consultants and Consulting Organizations Directory . 40 ed. vol.7 p.2439. Retrieved from Gale Directory Library database.. Corporate Affiliations CorporateAffiliations.com. (2006). Dell, Inc. profile . Retrieved June 25, 2006, from Corporate Affiliations database.

Data Axle Reference Solutions (Formerly Reference USA) List of companies

Data Axle. (n.d.). [List of companies in Walworth County, Wisconsin with 5 or more employees]. Reference Solutions. Retrieved January 26, 2021

 from referenceusa.com

Company profile

Data Axle. (2021, January). Jackson-Hewitt Tax Svc-Walmart, Kenai, AK [Company profile]. Data Axle Reference Solutions. Retrieved January 26, 2021 from referenceusa.com.

Deals (via ThomsonONE)

Thomson Reuters. (2010). Company Overview: AT&T Inc. Retrieved November 5, 2015, from Thomson ONE database.

DemographicsNow Library Edition

Alteryx Inc. (2015). Demographic Snapshot Comparison, Geography: City - New Orleans, City - Detroit, City - East Lansing. Retrieved from DemographicsNow Library Edition database.

Kurov, A. (2010). Investor sentiment and the stock market's reaction to monetary policy. Journal of Banking and Finance, 34 (1), 139-49. Retrieved from EconLit database.

Economist Intelligence Unit

The Economist Intelligence Unit Limited. (2001, November). Pakistan country report . Retrieved from Economist Intelligence Unit database.

Peart, M., Bendtsen, C. (2015). US Time Spent With Media: eMarketer's Updated Estimates for Fall 2015. Report. Retrieved from eMarketer database.

EMIS Professional

EMIS. (2013, July 20). Hotel listings . China Daily . Retrieved from EMIS Professional database.

Encyclopedia of American Industries Gale. (2005). SIC 2024 Ice Cream and Frozen Desserts. Encyclopedia of American Industries , Vol. 1: Manufacturing Industries . Retrieved from Gale Virtual Reference Library database.

Encyclopedia of Major Marketing Campaigns

  Gale . (2007). Burger King Corp. Encyclopedia of Major Marketing Campaigns, Vol. 2 . Retrieved from Gale Virtual Reference Library database.

E-Reference Books and Directories

Cite the actual book or directory, formatted like a print citation for that type of work.

eStatement Studies

The Risk Management Association (2010). 326160 - Plastics bottle manufacturing 2009/2010. Retrieved from eStatement Studies database.

Europa World

Routledge. (2015). Instituto Nacional de Administracion Publica (INAP) (Guatemala). Retrieved from Europa World online.

Factiva Hudson, K. (2006, September 28). Wal-Mart to trim options for health coverage. The Wall Street Journal , p. B2. Retrieved from Factiva database. Faulkner Advisory for IT Studies (FAITS) Gitomer, J. (2006). Wi-Fi market trends . Retrieved from Faulkner Advisory for IT Studies database.

The Food Institute

The Food Institute. (2016, Oct. 24). The Food Institute Report . Retrieved from The Food Institute database.

Freedonia Focus

Freedonia Focus. (2010, May). Freedonia focus on biotechnology: Pharmaceuticals . Retrieved from Freedonia Focus database.

Frost & Sullivan

Mendelson, J. (2015). Electro-Optical/Infrared Systems - Technology Trends Impacting Military and Aerospace Sectors (TechVision). Technical Insights Reports. Retrieved from Frost & Sullivan database.

Gale Virtual Reference Library

Note: Cite the actual book or encyclopedia, formatted like a print citation for that type of work.

Lopez, J. & Raskino, M. (2006). What information will executives need in 2012? Retrieved from Gartner database. Baker, V. L., Weiner A., McGuire, M., Koslowski, T., Brancheau, J., & Reali, P. A., et al. (2006). Hype cycle for consumer technologies, 2006 . Retrieved from Gartner database. Kitagawa, M. & Gammage, B. (2006). Magic quadrant for global enterprise notebook PCs, 2H06 . Retrieved from Gartner database. General BusinessFile ASAP Kiviat, B. (2006, December 18). The big gulp at Starbucks. Time, 168, 124. Retrieved from General BusinessFile ASAP database. Garcia, B. (2006, December 14). Starbucks Coffee launches 'Black Apron Exclusives'. Kuwait Times , pNA. Retrieved from General BusinessFile ASAP database. globalEDGE MSU-CIBER globalEDGE. (2007). Country insights: Ireland . Retrieved November 13, 2007, from http://globaledge.msu.edu/.

Michigan State University. (2016). Argentina industry and employment trends: Salaries . Retrieved from Goinglobal Database.

GuideStar Premium

GuideStar USA, Inc. (2011). Ele's Place, Inc. mission statement. Retrieved October 11, 2011, from GuideStar Premium database.

Obama, B. (2015). Administration of Barack Obama, 2015 Notice - Continuation of the National Emergency With Respect to Iran. Daily Compilation of Presidential Documents, 1. Retrieved from HeinOnLine database.

Historical Statistics of the United States: Millennial Edition

Hall, P. D., & Burke, C. B., (2006) Nonprofit, Voluntary, and Religious Entities. Historical Statistics of the United States. Millennial Edition Online.

Hospitality & Tourism Complete Lockyer, S.E. (2004). P.F. Chang's makes accounting changes, takes $11.5M charge. Nation's Restaurant News, 38 (13), 11. Retrieved from Hospitality & Tourism Complete database.

Human Resources Library

Bloomberg BNA. (2015). HR Policy Handbook. Performance Appraisal, Training and Productivity. HR and Payroll Resource Center. Retrieved from Human Resources Library database. IBISWorld

Alvarez, A. (2015, August). Hotels & Motels in the US . IBISWorld Industry Report 72111 . Retrieved from IBISWorld database.

International Country Risk Guide

The PRS Group, Inc. (2009, September 1).  Libya country analysis . The PRS Group/International Country Risk Guide . Retrieved from LexisNexis Academic database.

International Directory of Company Histories

Herzog, C. (2017). Amblin Partners LLC. In T. Grant (Ed.), International Directory of Company Histories (Vol. 183, pp. 9-12). Farmington Hills, MI: St. James Press. Retrieved from International Directory of Company Histories database.

International Financial Statistics Online

International Monetary Fund. (2010, January). Australia country tables . Retrieved January 18, 2009, from International Financial Statistics Online database.

Inter-university Consortium for Political and Social Research (ICPSR) Data Archive

Note: instructions for citing data from this database is available from the database at http://www.icpsr.umich.edu/icpsrweb/content/shared/ICPSR/faqs/why-and-how-should-i-cite-data.html

Investext Current Reports

Datamonitor. (2009). Target corporation company profile . Retrieved March 29, 2009, from Investext Current Reports database.

Goodman, J. P., & Sandberg, W. R.. (1981). A Contingency Approach to Labor Relations Strategies. The Academy of Management Review , 6 (1), 145–154. Retrieved from http://www.jstor.org/stable/257148

Kiss, Bow, or Shake Hands

Morison, T. (2016). South Korea: Protocol. In Kiss, Bow, or Shake Hands. Retrieved from Kiss, Bow, or Shake Hands database.

References page:

MarketLine. (2012, June 28). Hilton Worldwide. [company profile]. Retrieved from MarketLine Advantage database.

MarketLine. (2011, November 2). United States - Hotels & Motels . [industry profile]. Retrieved from MarketLine Advantage database.

In-text Citation: (Marketline, 2012).

Market Share Reporter

Gale. (2010). Consumer electronics sales, 2008. Market Share Reporter . Retrieved from Gale Directory Library database.

Marquis Who's Who

Marquis Who's Who. (2015). Profile detail - Lou Anna Kimsey Simon. Marquis Biographies Online . Retrieved from Marquis Whos Who database.

Mergent First Research

Mergent. (2016). Aquaculture: Critical issues. Retrieved October 25, 2016 from Mergent First Research Database.

Mergent Horizon

Mergent. (2009). Ford Motor Co. suppliers . Retrieved January 9, 2009, from Mergent Horizon database.

Mergent. (2009). Beverages: overview . Retrieved March 11, 2009, from Mergent Horizon database.  Mergent Intellect

Mergent. (2016). Stryker Corporation: Financial details - income statement . Retrieved October 25, 2016 from Mergent Intellect database.

Mergent Online Mergent. (2005). Marathon Oil Corp. company details report. Retrieved February 14, 2006, from Mergent Online database.

Mergent WebReports

Mergent. (2010). Hershey Chocolate Corporation. Moody's Analyses of Investments: Part II Industrial Investments, 1920 . Retrieved January 18, 2010, from Mergent WebReports database.

Mergent. (2010). The Hershey Company. Mergent Industrial Manual 2008, Vol. 1 . Retrieved January 18, 2010, from Mergent WebReports database.

Mintel. (2006). Hair styling products - US - May 2006 . Retrieved from Mintel Academic Reports database.

Mintel GNPD

Scotsburn Dairy Group. (2015) Organic Fudge Bars. Retrieved from Mintel GNPD Academic database.

Woodyard, C. (2006, December 27). Car-stereo units put video iPods on the road. USA Today , p. 3B. Retrieved from LexisNexis Academic database. Hoover's. (2007, January 2). Johnson & Johnson . Hoover's Company Records - In-depth Records. Retrieved March 14, 2007, from LexisNexis Academic database.

Panjiva. (2015). Nissin Corporation - Japan. Supplier, Manufacturer: automobile parts . Retrieved from Panjiva database.

PassportGMID

Euromonitor International. (2016). Car rental in the United Kingdom . Retrieved from Passport GMID database.

Fcc Broadband Deployment Data. Availability of residential fiber to the end user (fiber optic) internet access in 2015. PolicyMap. <https://www.policymap.com/maps?p=129034&i=9942148&btd=18&period=2015&lind=111&cx=-75.11843006873303&cy=39.99599679713974&cz=10> 29 September 2016.

Political Risk Yearbook PRS Group, Inc. (2007). Algeria. In Political risk yearbook . Retrieved January 30, 2008, from http://www.prsgroup.com.proxy1.cl.msu.edu:2047/prsgroup_shoppingcart/viewYEARBOOKsub.aspx.

Press Reader

  PrivCo

PrivCo. (2016). LivingSocial, Inc. . Retrieved from PrivCo database.

ProQuest Historical Annual Reports Ford Motor Company Annual Report -- 1912. (1912). America's Corporate Foundation . Retrieved January 8, 2007, from ProQuest Historical Annual Reports database.

ProQuest One Business

Surchi, M. (2011). The temporary store: A new marketing tool for fashion brands. Journal of Fashion Marketing and Management , 15(2), 257-270. doi:http://dx.doi.org/10.1108/13612021111132672.

ProQuest Statistical Abstract of the U.S.

Bureau of Census (2016). Resident Population Projections And Components Of Change: 2015 To 2060 [As Of July 1] ProQuest Statistical Abstract of the U.S. 2016 Online Edition. Retrieved from ProQuest Statistical Abstract of the U.S. database.

ProQuest Statistical Insight

Government Accountability Office. (2012). Medicare: High-expenditure part b drugs. (GAO Publication No. 13-46R). Retrieved from ProQuest Statistical Insight database.

Al Saifi, S. A. (2015). Positioning organisational culture in knowledge management research. Journal of Knowledge Management, 19 (2), 164-189. Retrieved from PsycInfo database.

RIA Checkpoint

RIA. (2009). 2010 RIA federal tax handbook. Retrieved from RIA Checkpoint database.

Murthy, V. (2008, January/February). Why paying severance has become like walking a tax law minefield. Journal of Corporate Taxation, 2008, 40-44. Retrieved from RIA Checkpoint database.

Roper Center for Public Opinion Research

Social Surveys (Gallup Poll) Limited. (1991). British Gallup Poll: CQ 121B, May, 1991 [dataset]. GBSSLT91-CQ121B. Social Surveys (Gallup Poll) Limited [producer]. Cornell University, Ithaca, NY: Roper Center for Public Opinion Research, Roper Express [distributor]. Retrieved from Roper Center for Public Opinion Research database.

Sage Business Cases

Chaston, I., (2009). A flawed succession. In SAGE Business Cases. 2016. 10.4135/9781473938700

Simmons Insights (previously Simmons OneView and Choices360)

Citing a Crosstab Analysis:

MRI-Simmons. (n.d.). Fall 2019 NHCS adult study 12 month [Domestic vehicles recently acquired - Buick by consumer demographics - age] [Data set].

Citing a Quick Report (under the Essentials tab):

MRI-Simmons. (n.d.). Social media activity profile: Age: Household head 50-54, target-domestic vehicles recently acquired: Buick. Fall 2019 Simmons Connect. [Data set]. SimplyAnalytics

SimplyAnalytics (2017). EASI/MRI Consumer Expenditure Data 2016. Retrieved February 17th, 2017, from SimplyAnalytics database.

SimplyAnalytics (2017). Census 2016 Current Estimates Data. Retrieved February 17th, 2017, from SimplyAnalytics database.

SimplyAnalytics (2017). Map with 2016 Consumer Expenditure Data. Retrieved February 17th, 2017, from SimplyMap database.

Note: If you are not sure of the name and date of the variable you are using, you can View Metadata .

Sports Business Research Network Sports Business Research Network. (2007). Statistics retrieved August 24, 2007, from Sports Business Research Network (SBRnet) database. Sports Business Research Network. (2004, June 21). Fifth bowl game for college football. SportsPipe . Retrieved from Sports Business Research Network (SBRnet) database. SRDS

Better Homes and Gardens Magazine Profile. (2014). Consumer Magazine Media, Retrieved from SRDS Media Planning Platform database.

Nielsen Scarborough. (n.d.) Watching sports: Number of people who watched a National Hockey League event on a cable TV within the last 12 months in the United States (USA) from spring 2008 to spring 2015 (in millions). In Statista - The Statistics Portal . Retrieved October 7, 2016, from https://www-statista-com.proxy2.cl.msu.edu/statistics/231994/nhl-events-on-cable-tv-usa/.

Google, Inc. (2009, December 31). Annual report. Retrieved from ThomsonONE database.

Milunovich, S. & Christiansen, P. (2015, May 1). Apple Inc.: Evidence lab Apple Watch monitor continues to show tepid interest; reducing watch estimates . UBS Global Research. Retrieved from ThomsonONE database.

Trade Shows Worldwide

ABA and ACB National Consumer Credit Conference (2013). In Trade Shows Worldwide Directory. Retrieved from http://find.galegroup.com.proxy2.cl.msu.edu/gdl/start.do?prodId=GDL

UN Comtrade

United Nations Statistical Division. (2010). Data retrieved February 10, 2010 from http://comtrade.un.org/.

USA Trade Online

U.S. Census Bureau: Economic Indicators Division. (2016). Country by commodity - exports: Nuclear reactors, boilers, machinery, etc . U.S. Import and Export Merchandise trade statistics. Retrieved from USA Trade Online database.

Vault Career Insider

Rishi, K. (n.d.). A day in the life: Associate, corporate strategy. Retrieved from Vault Career Insider database.

Harman, A. (2016, Oct. 21). No incentives for hybrids, Thailand says. WardsAuto. Retrieved from WardsAuto database.

Ward's Business Directory

Kroger, Co. (2014). In Ward's Business Directory. Retrieved from http://find.galegroup.com.proxy1.cl.msu.edu/gdl/start.do?prodId=GDL. 

Web of Science

Bishop, S. & Waring, J. (2016). Becoming hybrid: The negotiated order on the front line of public private partnerships. Human Relations, 69 (10), 1937-1958. 10.1177/0018726716630389

Wharton Research Data Services (WRDS)

Compustat Industrial [Annual Data] . (Years). Available: Standard & Poor's/Compustat [access date]. Retrieved from Wharton Research Data Services.

CRSP Stocks. (Years). Available: Center for Research in Security Prices. Graduate School of Business. University of Chicago [access date]. Retrieved from Wharton Research Data Services.

Winmo (formerly Advertising Redbooks) List Partners, Inc. (2022). Media Mix - Ford Motor Company. Retrieved April 7, 2022 from Winmo.

World Bank E-Library

Klapper, L.F. & Parker, S.C. (2010). Gender and the business environment for new firm creation. The World Bank Research Observer  26 (2). Retrieved from World Bank E-Library.

World Bank Databank The World Bank, World Development Indicators. (2012). GNI per capita, Atlas method [data file]. Retrieved from http://data.worldbank,org/indicator/NY.GNP.PCAP.CD

Ask a Business Librarian

Gast Business Library Michigan State University Law College Building 648 N. Shaw Lane, Room 50 East Lansing, MI  48824-1300 (517) 355-3380

Did You Know?

Whenever you 'borrow' article quotes, paraphrases, reports, and data, from other researchers/databases, you need to cite the material in order to (1) abide by U.S. copyright law, and, (2) allow your reader a path to the material in its original composition.

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Harvard Referencing: Market Research report

• Act of Parliament
• Artificial Intelligence (AI)
• Bill (House of Commons or House of Lords)
• Bloomberg data
• Book (edited book)
• Book (print book)
• British National Formulary (BNF) (print)
• British National Formulary (BNF) (online)
• British Standard
• Chapter in an edited book
• ChatGPT This link opens in a new window
• Conference proceedings (online)
• Computer or video games
• Computer programmes
• Confidential information
• Dictionary or reference book
• Financial report
• Government Departmental report
• Government Inquiry
• Image (online)
• Journal article
• Kindle e-book
• Lecture materials
• Legal cases
• Map (Google Maps)
• Market Research report
• Newspaper article
• NICE guidelines
• Online video
• Music - whole albums
• Play (print)
• Radio programme
• Social media
• Systematic review
• TV programme
• Sources X-Z
• Reference List/Bibliography
• Referencing software

Format of the reference

Citation order:

• Name of the author(s) or name of the organisation
• Year of publication
• Title of the report
• Database URL
• Date accessed

Author’s surname, Initials. or Name of Organisation (Year of publication) Title of report . Available at: www.database.com (Accessed: day month year).

Mintel (2017) Bottled water . Available at: http://0- academic.mintel.com.lispac.lsbu.ac.uk  (Accessed: 4 February 2021).

In-text citation:  (Mintel, 2017)

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Home / Guides / Citation Guides / Chicago Style / How to Cite a Report in Chicago/Turabian

How to Cite a Report in Chicago/Turabian

Reports are a commonly cited type of resource and are usually published by government agencies, non-profit organizations, or corporations. In Chicago style, citations for reports are similar to citations for books, although their formatting may change slightly depending on the type of information available for a report. This guide will show you how to create notes-bibliography style citations for print and online reports using the 17th edition of The Chicago Manual of Style .

Guide Overview

• Citing an online report
• Citing a print report
• Citing a report with the same author and publisher

Citing an Online Report

Chicago style online report citation structure:.

• First name Last name, Title of Work (Publisher City: Publisher, year of publication), URL.

Bibliography:

Last name, First name. Title of Work . Publisher City: Publisher, year of publication. URL.

Chicago Style Online Report Citation Example:

• Yulia Gorbunova, Laws of Attrition: Crackdown on Russia’s Civil Society After Putin’s Return to the Presidency (New York: Human Rights Watch, 2013), https://www.hrw.org/reports/2013/04/24/laws-attrition.

Gorbunova, Yulia. Laws of Attrition: Crackdown on Russia’s Civil Society After Putin’s Return to the Presidency. New York: Human Rights Watch, 2013. https://www.hrw.org/reports/2013/04/24/laws-attrition.

Note:  With this source, the report only specifies a publication country. To find the city of publication and other bibliographic data, search for the ISBN or publication title on a website like WorldCat.org (in this case, it is New York).

Citing a Print Report

Chicago style print report citation structure:.

• First name Last name, Title of Work (Publisher City: Publisher, year of publication).

Last name, First name. Title of Work . Publisher City: Publisher, year of publication.

Chicago Style Print Report Citation Example:

The main difference between the citation for an online report and a print report is that a URL will not be included for a print report.

• Turnitin, What’s Wrong with Wikipedia?: Evaluating the Sources Used by Students (Oakland: iParadigms, LLC, 2013).

Turnitin. What’s Wrong with Wikipedia?: Evaluating the Sources Used by Students . Oakland: iParadigms, LLC, 2013.

Citing a Report with the Same Author and Publisher

Often, for reports published by organizations, corporations, or government agencies, a specific author is not named. In this instance, you can usually treat the author and the publisher as the same entity. When citing a report where the author and the publisher are the same, the publisher’s name can be used in the author slot in addition to the publisher slot.

Chicago Style Report Citation Structure:

• Organization/Company Name, Title of Report , (Publisher City: Publisher, year of publication), URL.

Organization/Company name. Title of Report. Publisher City: Publisher, year of publication. URL.

Chicago Style Report Citation Example :

• Microsoft, Annual Report 2021 , (Redmond, WA: Microsoft, 2021), https://www.microsoft.com/investor/reports/ar21/index.html.

Microsoft. Annual Report 2021 . Redmond, WA: Microsoft, 2021. https://www.microsoft.com/investor/reports/ar21/index.html.

Note:  If the report was not written by the publisher and an author name still cannot be found, omit the author field and begin the citation with the title of the report instead. 

Chicago Formatting Guide

Chicago Formatting

• Book Chapter
• Conference Paper
• Musical Recording

Citation Examples

• Thesis or Dissertation
• Encyclopedia
• Sheet Music
• YouTube Video

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How To Cite Market Research in School Assignments

Apr 22, 2020

Blog Academic Institutions How To Cite Market Research in School Assignments

BCC’s market research is a solid reference that provides weight to whatever project or paper you’re working on. That said, there’s an aspect of it that is often overlooked; citing market research reports correctly.

To start, think of our market research as a pizza. Confused? Check out our breakdown here . Syndicated research, which includes market research reports, is the sauce of the market research pizza.

Now, like a pizza, the secret lies in the perfect sauce. There are a variety of ways to make the sauce, but once you choose a variety, you must follow the recipe exactly or else the taste will be affected.

If we put the analogies aside for a second, citing market research correctly really comes down to what your professors require. Are they asking you to cite your references in MLA, APA or Chicago style?

Chances are, you’re not completely certain about how you should be formatting the research, but you do know what style your professor requires.

That’s why we’re going to give you the recipe (yup, we’re back with the analogy) to guide you in cooking the exact sauce, er, citation that your professor requires.

Below you’ll find the breakdown for each citation style, as well as an example of how it should look like when you’re using our reports in your projects and papers.

Now, without further ado, to the citations! These are specific to the reports in the BCC Research library.

Citation for MLA: Author’s Last Name, / Author’s First Name / “Title of article in quotation marks” / Title of web page in italics / Vol. number / issue number / Date published / page number or range / Title of Website in italics / doi: or URL

Citing our research in MLA: Kumar, Aneesh. “Probiotics in Food, Beverages, Dietary Supplements and Animal Feed.”  Probiotics Market Report on Dietary Supplements & Animal Feed , BCC Research, Jan. 2020, www.bccresearch.com/market-research/food-and-beverage/probiotics-market-ingredients-supplements-foods-report.html.

Citation for Chicago: Author’s Last Name, / Author’s First Name / “Title of Article in quotation marks” / Title of publication in italics / Date published, / URL

Citing our research in Chicago: Kumar, Aneesh. “Probiotics in Food, Beverages, Dietary Supplements and Animal Feed.” Probiotics Market Report on Dietary Supplements & Animal Feed. BCC Research, January 2020. https://www.bccresearch.com/market-research/food-and-beverage/probiotics-market-ingredients-supplements-foods-report.html.

Citation for APA: Author’s Last Name / Initials of First and Middle Name / (Date Published) / Title of Source / Location of publisher / URL

Citing our research in APA: Kumar, A. (2020, January). Probiotics in Food, Beverages, Dietary Supplements and Animal Feed. Retrieved from https://www.bccresearch.com/market-research/food-and-beverage/probiotics-market-ingredients-supplements-foods-report.html

Don’t be daunted by the initial complexity that comes with citing sources. Going back to our analogy of the pizza sauce, it’s always harder the first time you do it.

But after some practice and repetition, you won’t even have to think about it. And soon, you’ll know exactly what information to cite and how to properly list our research according to your professor’s requirements.

Looking for market research for your paper or project? Type in your topic and find related reports.

Stay ahead of industry trends, build your market research strategy and more.

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Written By Clara Mouawad

Clara Mouawad is the content writer at BCC Research. She contributes to our blog, social media, email marketing and more.

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Cite a Report

Don't let plagiarism errors spoil your paper, consider your source's credibility. ask these questions:, contributor/author.

• Has the author written several articles on the topic, and do they have the credentials to be an expert in their field?
• Can you contact them? Do they have social media profiles?
• Have other credible individuals referenced this source or author?
• Book: What have reviews said about it?
• What do you know about the publisher/sponsor? Are they well-respected?
• Do they take responsibility for the content? Are they selective about what they publish?
• Take a look at their other content. Do these other articles generally appear credible?
• Does the author or the organization have a bias? Does bias make sense in relation to your argument?
• Is the purpose of the content to inform, entertain, or to spread an agenda? Is there commercial intent?
• Are there ads?
• When was the source published or updated? Is there a date shown?
• Does the publication date make sense in relation to the information presented to your argument?
• Does the source even have a date?
• Was it reproduced? If so, from where?
• If it was reproduced, was it done so with permission? Copyright/disclaimer included?
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