hubspot case study harvard

Sales & Marketing

HubSpot: Inbound Marketing and Web 2.0

HubSpot: Inbound Marketing and Web 2.0 ^ 509049

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Publication Date: May 15, 2009

The case 'HubSpot: Inbound Marketing and Web 2.0' introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial venture which, in its quest for growth, faces significant challenges including: developing market segmentation and targeting strategies to decide which customer to serve and which to turn away, configuring pricing strategies to align with the value delivery stream customers experience, and determining whether inbound marketing programs can generate enough scale or whether traditional outbound marketing methods need to be employed to accelerate growth.

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Case Studies Directory

From small businesses to large enterprises, companies all over the world are using HubSpot to grow better. Hear how companies like yours found success using HubSpot.

BridgeRev increases customer engagement 30% with the Webflow App for HubSpot

• Marketing & Advertising
• Integrations
• Personalize Campaigns

Telavox grows New Direct Sales by 150% with HubSpot

• Software & Technology
• Sales and Marketing Alignment

How Functionly supercharged growth, and increased their site performance by 400% with HubSpot

• Increase Conversion Rates

Effe Perfect Wellness achieves full lead management cycle from lead generation to sale with HubSpot

• Manufacturing
• Inbound Marketing
• Boost Sales

How Ronbow Streamlined Operations and Boosted Revenue with Commerce Hub

• Professional Services

Flinks significantly increases SQLs YoY with HubSpot

Media Garcia closes 3X more deals with Commerce Hub

• Solutions Partners

Athabasca University Achieves 75% Lead Growth in Three Years With HubSpot

• Increase Leads

Myzone increases conversions 20% with HubSpot

• Sports & Fitness
• Large Sales Teams

MedicAlert Achieves ‘Astronomical’ Efficiency Gains With HubSpot

• Integrate Company Data

Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration

eXp Realty communicates seamlessly with 90,000+ agents through HubSpot

• Real Estate
• Improve Contact Management

Reposit Power's Transformation: Scaling Efficiency, Restructuring Distribution, and Achieving 50x Sales Growth with HubSpot

• Energy & Utilities
• Shorten Deal Cycle

Six & Flow generates 90% of agency revenue through the HubSpot partner program

• Solutions Partner Program Success

Ramp Leverages Marketing Hub’s Integrations to Reach Engagement Goals

• Banking & Financial Services

A new CRM for Wilier, a company that produces and sells bicycles and cycling accessories

• Consumer Goods

How 6clicks Achieved 806% Growth with HubSpot

A new customized CRM for Arduino, the global leader in open-source hardware and software

How Travellers Autobarn doubled sales revenue with HubSpot

• Consumer Services

Prowly's Journey with HubSpot Marketing and Sales Hub

Colnago leverages a constantly updated platform to optimize Customer Experience

Driving 55% more form submissions with HubSpot’s LinkedIn integration

Helsinki Partners Optimises its Marketing Initiatives with HubSpot

Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration

How KeepCup unified operations, boosted collaboration and achieved transparency with HubSpot

How BruntWork Streamlined Operations and Achieved More Than $5M MRR with HubSpot

• International Expansion
• Increase Contacts

Nexford University sees continuous triple-digit growth YoY with HubSpot’s LinkedIn integration

How a historic Italian manufacturer of luxury faucets shifted from Excel files to a comprehensive Digital Transformation

How booming fintech CardUp boosted efficiency 4X with HubSpot

Skriware automates communication with a few thousand leads thanks to HubSpot.

Ardigen automates deal closing with HubSpot

• Chemical & Biotechnology

How Consafe Logistics increased conversions by 36% with HubSpot

• Increase Traffic

Mindgram Emerges at the Forefront of the Well-Being Industry with HubSpot

InBound and HubSpot CRM enhanced Galbani Professionale's B2B2C engagement, boosting measurement and sales process efficiency

• Food & Hospitality

IMPACT Uses Sales Hub Integrations to increase HubSpot activity by 344%

Pleo consolidates 4+ tools with HubSpot, saving $350,000 per year

Megaworld Lifestyle Malls increases customer tickets handled by 3.5x within 8 months of adopting HubSpot

• Improve Service

How the Switch to HubSpot CRM Revolutionized Customer Acquisition, Doubling Efficiency and Conversion Rates

A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot

How Growth Tribe Increased Conversions by 200-300% with HubSpot

Yubi increases meetings booked by 400% with HubSpot

Dryft improves customer experience 2x with the HubSpot mobile app

• Construction

Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth

Ceros used HubSpot to achieve 180% deal generation growth through smarter prospecting

Rebel Rock Wealth’s Founder saves 43 days a year with HubSpot Starter CRM Suite

Lean Discovery Group Increases Value of Deals Closed 1,784% With the Help of HubSpot Starter CRM Suite

Kahoot! uses HubSpot for faster, streamlined communication

How Top Carpets and Floors increased leads by 150% with Inbound & HubSpot

Lyte reduces customer churn to just 3% with HubSpot CRM

Volopay increases sales close rate by 20% and makes leads go further with Sales Hub

M&C Saatchi Group Accelerates New Business Growth with HubSpot

Leading the Way in Italian Fintech and Consumer Credit: Fully Digital, Quick, and No-Paper Processes Managed in HubSpot

Banca Aidexa: A Revolution in SME Lending. Obtain Financing in Just 48 Hours Thanks to AI and Processes Integrated with HubSpot

Revolutionizing the Customer Journey: The Power of HubSpot for Unmatched Efficiency and Control

npower Business Solutions saves £50,000 per year with HubSpot

For Tecmilenio, HubSpot is a comprehensive solution offering tool integration, and process automation and measurement.

Instant Factoring generates €449k Revenue with HubSpot Automations

HubSpot Revolutionizes Marketing and Customer Service for Castelli, Sportful, and Karpos Brands on SAP Commerce Cloud

OLX Romania Increased Business User Adoption by 153% with HubSpot

TimeLog Builds Cross-team Alignment With HubSpot

Wheel The World Achieves a 65% Increase in Bookings by Leveraging HubSpot's Google Ads Integration

• Travel & Leisure

How Tumblr Uses HubSpot to Connect with Millions of Users

Yondu increases web traffic by 155% and sales effectiveness with HubSpot

In HubSpot, Legartis Found the Right Tool for Every Phase of its Growth

• Legal Services

Rakuten Advertising Captured 25% More Revenue YOY from Marketing-Influenced Campaigns

How M Square Media Aligns a 300-Strong Global Team and Closes More Deals with HubSpot

Nuvei streamlines its digital campaigns and improves reporting

UCD Professional Academy uses HubSpot to go from 0 to 8-figure revenue in 3 years

Glints improves reporting efficiency and increases lead conversion rate by 40% with HubSpot

RE/MAX Romania Increased Leads by 114% with HubSpot

The Royal Mint increases NPS by 10 points with HubSpot

• Improve NPS

Teamwork.com makes its sales team 50% more effective with HubSpot

Instrumental Group created a seamless, scalable billing process with HubSpot payments

How the Nutritional Coaching Institute consolidated 4 tools into 1 with HubSpot payments

How Greenly Quadrupled its ARR with HubSpot

The IEX Group Increases Marketing ROI by Aligning Sales and Marketing With HubSpot

New Charter Technologies Aligns Sales and Marketing Across 20+ Brands

Allica Bank scales from start-up to £1bn+ in lending with HubSpot CRM

MarineMax Increased Same-Store Sales 19% in 2 Years

• Automotive & Transportation

The Linux Foundation Is Having Its Best Email Marketing Year Ever with HubSpot

Firefly Reservations Increases Revenue 20% YOY After Switching to HubSpot

Kaplan Early Learning Company Consolidates 12 Tools Into 1 with HubSpot

The Knowledge Academy increases sales 192% with HubSpot

PRECISION Successfully Migrates to HubSpot and Achieves Better Marketing, Sales, and Services Results

PSB Academy improves campaign optimisation and increases paid search leads by 10% with HubSpot

Boyd Switches from Pardot and Captures 82% More High Quality Leads

Tekman Education has increased lead generation and gained higher capacity to perform marketing, sales and service actions.

Collective.work increases its customer base by 30% in 4 months with HubSpot.

Bluesun Hotels Doubles Revenue with HubSpot

MyHome Increased Their Closing Rate by 25% After Switching to HubSpot

Better.co.uk achieves a 50% increase in meaningful customer conversations through HubSpot

Jeeves streamlines its lead generation and conversion efforts with HubSpot’s tools

How ESDES Business School Tripled its Applicant Pool with HubSpot

Higher customer satisfaction and order volumes thanks to automation

Konica Minolta Increases Local Content Utilisation by 20% with HubSpot

How Agoda boosted productivity and performance with HubSpot CRM

How GSF transformed HubSpot CRM into a powerful growth engine built for the education space

BISA Seguros digitalizes its operations with HubSpot’s Growth Stack

Immoportal optimizes entire sales funnel with HubSpot

SeedLegals Helps Its Customers Raise £1.3 Billion With the Help of the HubSpot CRM Platform

• HubSpot for Startups

Reed Drove 8-figures of Income in 2 Years with HubSpot CRM

• Staffing and Recruiting

Liquidity Services Cuts Costs 50% by Consolidating on HubSpot

How MasterMover drove 30% MQL to SQL conversion with HubSpot

GoFundMe Increases Repeat and Referral Business 180% With HubSpot

How PrestaShop grew its revenue by 35%

Finalcad has six times more traffic with the HubSpot CMS

The RWS Marketing Team Reallocates 9,600 Hours per Year With HubSpot’s API

Workvivo Grows 300% in Three Years With HubSpot

Tractable Quadruples Marketing Qualified Leads With the HubSpot CRM Platform

HubSpot Helps Unicorn GoStudent to Expand into More than 20 Markets

HubSpot helped iZooto quadruple its conversion rate with 2x faster lead velocity

Disciple Media Scaled Contact Acquisition by 6x with HubSpot

• Media & Communications

CoachHub Achieves Hypergrowth With the Help of HubSpot

How Spenmo boosted marketing, sales and CS alignment with HubSpot

EngageRocket drives its inbound marketing with HubSpot

DoorDash Shortens Time to Produce Email Campaigns by 3 Days With HubSpot

With HubSpot, Nuvemshop grew its base by 900% in under 6 months

T-Pro is Scaling Efficiently Through Global Expansion with HubSpot’s Full CRM

Cloudnova Increases Project Value from $7K to $100K After Becoming a HubSpot Solutions Partner

Marketing Automation in HubSpot takes Peakflo Sales to the next level

International Schools Partnership Scaled Marketing for Over 50 Global Locations with Professional Services

• HubSpot Services

Babbel has tripled its average deal size within a year

Xoxoday increases CRM adoption to 80% with HubSpot

How FIRST® Crafted a Global Digital Strategy that Drives Impact

How Innova Schools Colombia enrolled more than 1,300 students in 2021

Lendio Closes 58% More Deals with Marketing Hub Automation

Howard University’s School of Business Builds Stronger Sponsor Relationships With the HubSpot CRM Platform

Five Graduate Schools at the University of San Diego Optimize Admissions Outreach With the HubSpot CRM Platform

International Carwash Association Increases E-commerce Sales 4x with HubSpot Payments

Apps Without Code Consolidates Five Tools on the HubSpot CRM Platform and Increases Conversions

How Golden Bees became more customer-centric thanks to HubSpot

How TrustQuay Increased Qualified Leads 10X During the Pandemic With HubSpot

How Shipley Accelerated Lead Generation With HubSpot

Building a Close-Knit Digital Network to End Student Hunger

On Track to Scale Up with HubSpot

Botkeeper Saves $100Ks With the HubSpot CRM Platform

Grove HR Grows Marketing Database by 300x with HubSpot CRM

• Human Resources

How ASCD Pivoted to User-Centered Marketing with HubSpot

Shaping The Future Of Social Impact

How SPC Doubled Its Closed Deals with HubSpot

Lake One Grows 30% YOY Since Becoming a HubSpot Solutions Partner

OBO Helps the Stan Johnson Company Implement a Complex HubSpot CRM-Salesforce Integration

• Solutions Partner Implemented/Supported

Wayflyer Grows 900% and Becomes a Tech Unicorn With the Help of HubSpot

Avison Young Increases CRM Adoption from 23% to 90% in Four Months by Implementing the HubSpot CRM Platform

ProArch Drove 427% More Blog Traffic YOY with HubSpot Professional Services

Dentally Increase Organic Traffic By 60% YOY with HubSpot

How IGNITE National Engages Millions with HubSpot

Smash My Trash Grows Revenue 288% in 12 Months with HubSpot Sales Hub Enterprise.

Netguru Finds An All-in-One Solution with HubSpot

Plytix Enhances Customer Delight with HubSpot

TXT Group Finds A Perfect Solution In HubSpot

GRAPHISOFT Italia qualifies Leads with Marketing Automation and Lead Scoring to increase MQL’s by 4X

• Architecture & Planning

Alleanza Assicurazioni Enhances Employer Branding with HubSpot

Building Customer Lifetime Value with HubSpot

Condeco Books 3X More High-Quality Leads with HubSpot

Infinity Drives Efficiency and Conversions With HubSpot

Giant Swarm Personalizes their Marketing with HubSpot

HubSpot Partner Spotlight: Dallas Antwerp

Digital Doorway Gets a Lock on Success as a HubSpot Partner

d.velop Rewrites Its Marketing Playbook With HubSpot

Easyship Increases Self-Service Onboarding by 60% and PQLs by 40% with HubSpot

Mexican Mortgage and Financial Services Start-Up Launches with Accelerated Growth Using HubSpot

Agency partner Oxygen serves the Mainland Chinese and Hong Kong markets with repeatable success

Storemaven Breaks Down Silos With PieSync and HubSpot

Cloudify Increases Leads by 70% With HubSpot

How STAT uses HubSpot to unlock new metrics and boost its marketing strategy

Merit Achieves a Cohesive Strategy With HubSpot's All-In-One Growth Platform

Commission Factory Sees 100% Sales Revenue Growth With HubSpot

Cenareo Uses HubSpot to Drive Growth and Alignment

How a Century-Old Company Delivers Modern Customer Service

The Sellics Ops Team Improved CX with PieSync

Agicap Grows Monthly Recurring Revenue By 6X With HubSpot

FlexMR Jumpstarts Its Lead Generation by 2X with HubSpot

Deep Instinct Boosts Leads by 100% in 4 Months With HubSpot

• Cybersecurity

Colt Nets 25% More Marketing Leads in 2 Years with HubSpot

Implementing HubSpot Account-Based Marketing for a SMB

Contact Centre EvaluAgent Increases Leads 30% with HubSpot

Combined Arms Serves 86% More Veterans by Using HubSpot

AES International Increases Leads by 7.5X With HubSpot

Critizr Triples Monthly Recurring Revenue with HubSpot

Wellers Takes Control Of Their Marketing With HubSpot

Cloud Technology Solutions Boosts Leads by 33% With HubSpot

Staffing and Recruiting Firm Yoh Implements Inbound Marketing to Overcome Budget Cuts

Signavio Generates 188% More Leads in a Year

Accord Mortgages Creates Value With Content and Personalization

HubSpot Partner Spotlight: Revenue River and US Mortgages

CallTrackingMetrics Improves Lead Volume & Quality via HubSpot

Giving the All-Clear to International

How EHL Swiss School Doubled Enrollment Numbers with HubSpot

G2 decreases cost per lead by 25% with HubSpot

Paytrail Unifies its Marketing and Sales Teams With HubSpot

HubSpot Customer Spotlight: Bitdefender

Blue Ink Technology uses HubSpot drive leads and growth

MV Agusta Drives Digital Transformation With HubSpot

CODE41 Creates Their Ideal E-Commerce Customer Experience With HubSpot

Market Financial Solutions Grows New Inquiries by 30% with HubSpot.

Pure Bookkeeping is on Track to Double Its Sales With Help From HubSpot

Cybereason ignited faster and smarter growth with HubSpot

Viessmann Increases Leads, Conversions, and Revenue with HubSpot

Rever Drives 600% Revenue Increase With HubSpot

Corinium Global Intelligence Scales Up With HubSpot

Piwik PRO Aligns Customer-Facing Teams With HubSpot

How HubSpot Helped CancerIQ Adapt and Scale its Business

How Sandler Transformed its Internal Go-to-Market Strategy with Sales Hub

Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub

WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot

Casio grows eCommerce customers 27% in a year with HubSpot CRM

IDEAL Vorsorge Optimizes Lead Generation and Sales Processes With HubSpot

Joyous Drives All-Round Growth With HubSpot

British Red Cross Training Increased Revenue 66% With Marketing Hub

GrowthLab Financial Aligns Sales and Marketing on the HubSpot CRM Platform and Doubles Its Revenue

Havenpark Communities Closes Over 6,000 Deals on the HubSpot CRM Platform

The Fives Hotels & Residences sees 50% growth with Meta and HubSpot

INBOUND by HubSpot achieves 40% CVR for event registrations leveraging LinkedIn ads in HubSpot

ARC’s Sales Team Responds to Leads 94% Faster With HubSpot CRM

HubSpot’s Customer Support Team Saves $2.3M in Annual Headcount With Service Hub

• Reduce Customer Churn

TurnK multiplies its leads by 30 by becoming a HubSpot solutions partner

Loom Builds Demand Generation Campaigns 80% Faster With HubSpot CRM

Ignite Achieves a 300% Increase in Free-Trial Signups

Kinsta Generates $4.5M in Sales-Influenced Revenue With the HubSpot CRM Platform

• Increase ASP

Dennis K. Burke Pivots to Inside Sales and Saves Sales Managers Five Hours a Week

ResellerRatings Increases New Customer Growth by 60%

PACCAR Australia Generates 9x more Leads with HubSpot

Stella Grows Revenue by €10 Mil With HubSpot

Marq Migrates From Salesforce, Marketo, & Others to HubSpot

CarProUSA.com Drives VIP Memberships and Reviews With HubSpot’s CRM Platform

How Greater Good Charities Personalized the Donor experience with HubSpot CRM

How ZenPilot Increase Lead Volume While Saving Over $15,000 Each Month

Momentive Aligns Marketing Processes With HubSpot

How Allied Wire and Cable Grew Marketing Revenue by 9x with HubSpot CRM

How Trello is Localizing Content in Six Languages to Achieve 1M Page Views per Month with the HubSpot CRM Platform

Sandler Training Increases User Adoption by 40% With HubSpot

How SANDOW Design Group Supports Four B2B Brands and Multiple Business Units With HubSpot

How Triage Staffing is Growing Its Workforce and Saving Up to 80 Hours a Week

WWF Calls Attention to Nature Loss and Climate Change With HubSpot

HubSpot’s optimization events drive qualified leads for Vanilla Forums

Sola Salon Studios Builds a Community of 17,000 Independent Beauty Professionals with HubSpot

Eternal Works Helps Client, a Specialist Marketing Agency*, Migrate From Salesforce and WordPress to HubSpot CRM

Fundraise Up Has Grown More than 3x since Utilizing HubSpot

Katapult Earns Consistent 4.4-Star Customer Reviews With the Help of the HubSpot CRM Platform

Insights Transforms Its Marketing with HubSpot

How Rock Content Empowers Brands to Launch Incredible Content Experiences at Scale

Why Mobilize.net and Metrie Migrated to HubSpot CRM from Salesforce

Software2 Goes All-In-One with HubSpot

HYDAC Builds Effective Lead Generation Strategy with HubSpot

100-Year-Old Manufacturing Company Bell Performance Continues to Grow

Virtual Dental Care gained more control over their sales process and increased productivity

Eastridge Aligns Sales and Marketing Operations with Ops Hub

Roof Maxx Expands From 72 to 250 Exclusive Dealers in 24 Months HubSpot CRM

How SPOC Automation saved $140K in first month with HubSpot

New Breed Marketing Boosts Retainers and Conversions by 100%

How Uploan Raised $10M in Series A Funding with the Help of the HubSpot CRM Platform

BrixCRM Creates New Revenue Opportunities as a HubSpot CRM Implementation Accredited Partner

Aermec Increases Web Traffic by 1,377% with HubSpot

PerformHR Increase Opportunities by 44% Since Using HubSpot

How Handled Scaled From Zero to 121 Locations with HubSpot

How HubSpot Helped APM Property Management (APM) Kickstart Its Digital Transformation

How TUM Asia Increased Web Traffic by 60% with the Help of the HubSpot CRM Platform

Inbound FinTech Grows Revenue 38% After HubSpot Partnership

Convierte Más Cuts Marketing Tool Subscription Costs by 47% by Consolidating on HubSpot CRM

Ving Increases Revenue by 96% With HubSpot

Checkwriters Grows Revenue by 20% After Salesforce Switch

How Snap! Raise Improved Forecasting & Increased Productivity

How Kaksio Labs Extended Its Team and Reach With HubSpot

ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner

Trello Increases Organic Traffic by 40% With HubSpot

The University of Wyoming increased lead volume by 26% with HubSpot

PivIT Global Achieves an 84 NPS with HubSpot CRM Platform

Studio Designer’s Customer Service Team Switches from Zendesk to HubSpot Service Hub and Recoups 25% of Its Time

Springly Gains Efficiency With Hubspot

Kuntze Grows Its Team 66% with the HubSpot CRM Platform

Crunch Fitness Increases Leads and Signups With HubSpot

TutorOcean Achieves 500% Growth in Leads with HubSpot

How Binary Stream Offers Personalized Customer Experience

Zapier Doubles Its Conversion Rate with HubSpot

Piaggio Fast Forward Increases Deals Prospect Conversion

InspectionXpert Using HubSpot to Lower Support Tickets by 25%

Apptega increases demo requests by 200% with CMS Hub

Spocket Doubles Prospect Conversions with HubSpot

How Studytube's MQL conversions grew by 193% with HubSpot's LinkedIn integration

How HubSpot helped Dopper go from 3 to 1 integration and end disconnected data & customers

AdriaCamps Gets 66% More Bookings With HubSpot

Talmundo Increases Leads by 313% With HubSpot

How HubSpot Helped TenantBase Achieve 3x Revenue Growth YOY

Meritech transforms their Demand Generation Strategy through CRM powered Advertising with HubSpot

Propeller Aero Strengthens ABM Strategy with HubSpot

Creating A Successful Inbound Marketing Strategy in the Healthcare Sector

Vinomofo Sees 120x Return On Investment with HubSpot

Map My Customers Increases their Productivity while Decreasing their Workload

Pierce Partners with Stream Creative for a CMS Hub Redesign

DUAL Asia Pacific achieve 30% YoY growth with HubSpot

The Chopping Block Launches New Website on CMS Hub

Powering on-demand child care technology through HubSpot

Fast-Growing Foleon Scales Up With HubSpot

Plant Displays Company Benholm Group Grows With HubSpot

Trusted Shops Increases Leads by 200X with HubSpot

Quinyx uses CMS Hub to grow traffic 50% in one year

TrekkSoft Goes All In with HubSpot to Boost Leads by 376%

Triaster Triumphs With HubSpot to Increase Leads by 650%

Great Minds uses CMS Hub to build a new website in six days

LearnFast Increases Leads 4X through Inbound Marketing

ReachFive’s Success with CMS Hub

How Jobbio Enhances its Customer Experience with HubSpot

.id Doubles New Revenue Stream with HubSpot

HR Cloud achieves 51% increase in conversion rate with automation through HubSpot

ClassPass Uses Content Hub to Increase Conversion Rates

Qorus Creates A Better Customer Experience with HubSpot

Templafy Takes Control with HubSpot

Inbound Mantra Grows Annual Revenue by 50% as a HubSpot Partner

Thomas Witt Consulting Lands ‘White Whale’ Client with HubSpot

VirtaMed Streamlines Its Lead Nurturing with HubSpot

Suzuki Accelerates its Growth With HubSpot

Stafford Global Transforms Website Into an Admissions Machine

Varnish Software Increases Customers by 50% with HubSpot

PayPlug Powers Up and Boosts Leads by 30% With HubSpot

OneFile Switches to HubSpot and Doubles Leads in 4 Months

Take Note Embraces All-In-One

Shore Reduces Customer Acquisition Costs by 35% With HubSpot

SNP Increases Leads by 69X With HubSpot

Wingtra uses HubSpot to Scale its Content Marketing

Sendle Increases Traffic 3x with HubSpot

Lincoln Minster School at the Top of the Class with HubSpot

InSinkErator Taps Into 27% More Revenue With HubSpot

Global Company Jedox Increases MQLs by 54% with HubSpot

Retail Location Expert LDC Boosts Revenue 30% with HubSpot

SaaS Company iAdvize Boosts Leads 4X with HubSpot

Mapping a Route to Success With HubSpot

Delivering New Customers with HubSpot

Exodata Boosts Its Leads by 6X with HubSpot

GlobalWebIndex Triples Leads with HubSpot

Kameleoon Increases Leads by 4X in 6 Months With HubSpot

ComExplorer Builds Predictable Business as a HubSpot Partner

Nectafy Finds Out for Themselves, “Does HubSpot Really Work?”

Bureau Bright Has 95% of Clients on Retainer as HubSpot Partner

Honeycommb grows and scales with HubSpot

Australian Institute of Fitness Boosts Leads and Revenue with HubSpot

Digistorm Generates 45% more Leads with HubSpot

Flight Centre Travel Academy Supercharges Leads with HubSpot

How Rankmi Became the Foremost HR Resource in Latin America

How GfK Reduced Costs by 600%

WSC Group increases referrals by 40% with HubSpot

Complete Payroll: Nurturing Customer Advocates in B2B

How Santa Cruz Bicycles Scales Customer Happiness as It Grows

EclecticIQ Grows New Leads by 300% With HubSpot

How HubSpot Helped Solomon Investment Partners Quadruple Sales

Agency Partner Markentive Boosts Leads by 11X with HubSpot

Partner Agency Nile Increases Leads by 40X with HubSpot

Webikeo Increases Revenue by Over 100% with HubSpot

AIIM Increases Customers by 87% With Inbound Marketing

Epec Engineered Technologies Jump Starts Their Success with HubSpot’s Growth Stack

Mindvalley Grows Database and Eases Marketing with HubSpot

Secret Source Unveils 40% More Leads as a HubSpot Partner

Advance B2B Embraces Inbound to Increase Leads by 267%

Strategic IC Increases Revenue by 50% with HubSpot

ICT Sviluppo Boosts Turnover by 80% as a HubSpot Partner

Care.com Converts More Leads Faster With HubSpot

Huble Digital Makes Incredible Inroads with Inbound

Talent Clue Discovers New Ways to Grow With HubSpot

HubSpot on both sides of a marketplace

NCI Takes Its Marketing to the Top of the Class with HubSpot

Sock Club finds a scalable technology that matches rapid growth

PatSnap Increases Leads by 400% With HubSpot

LogiNext Increase Lead Qualification by 4x with HubSpot

TransFunnel Grows Retainers by 50% with HubSpot

Niswey Accelerates Agency Growth as a HubSpot Partner

Transpoco Drives with HubSpot to Increase Customers by 3X

Unific's HubSpot Built Help Desk

United Supermarkets Grows Digital Presence with HubSpot

Posizionate Gains 80 New Leads Monthly as a HubSpot Partner

Online Computers used Marketing Hub to generate 167% in deal pipeline growth

Airstream Generates 78% More Leads at Scale with HubSpot

Rentokil Initial Sees 671% Marketing ROI with HubSpot

Creating a 5-Star Customer Experience with HubSpot

Newcastle University Upgrades Student Experience with HubSpot

CommunicorpUK Enhances Its Customer Experience With HubSpot

ReFUEL4 Increases Monthly MQLs by 222% with HubSpot

GigMasters improves onboarding and retention with HubSpot

Finnish Duo Partner with HubSpot to Transform Agency and Triple Revenue

Thought Leader Systems Leads the Way as a HubSpot Partner

Winbound Increases Revenue by 100% as a HubSpot Partner

TPD Cuts Client Onboarding Time by 75% by Using HubSpot

With a Knowledge Base, MMLJ’s Customers Gladly Skip the Service Queue [Customer Story]

HubSpot CRM Leads to Full Mid-Range Agency Retainer

Whitby Increases Organic Website Traffic by 58% using HubSpot

Dutch Entrepreneur Establishes Inbound Marketing Agency in Untapped Market

STRATENET Pivots to Inbound and Soars as a HubSpot Partner

How Yoga International used Service Hub to Decrease Churn 20%

How Ceros Boosted Leads Using HubSpot

Campmany Abogados Increases Client Numbers By 7X With HubSpot

ArchiMedia Boosts Turnover by 30% with HubSpot

Spitfire Inbound Flies High as a HubSpot Partner

MO Agency Boosts Turnover by 40% as a HubSpot Partner

Agency Converts 100% of Revenue into Retainers Using HubSpot

StoreHub Boosts Conversion Rates by 20% with HubSpot

Latigid Runs in the Portuguese Market as a HubSpot Partner

Marketing Agency Huify Grows Revenue 6X in 12 months using HubSpot CRM

Studio Proper Cuts Sales Cycle in Half, Grows Revenue by 35%

Happy Marketer Achieves a 23% Submission Rate With HubSpot

Brauer Increases Database by 325% With HubSpot

Australian Education Company Boosts Leads and Sales Efficiency

Japanese Company SoldOut Leverages Inbound Marketing to Deliver Efficiencies and Business Growth

Spanish Partner InboundCycle Doubles Revenue with HubSpot

Concentrate Transforms Lead Generation Through HubSpot

Digital Marketing Agency SpinWeb Grows Sales Pipeline Ninefold Using HubSpot

• Harvard Business School →
• Faculty & Research →
• January 2010 (Revised March 2013)
• HBS Case Collection

HubSpot: Lower Churn through Greater CHI

• Format: Print
• | Language: English
• | Pages: 20

About The Author

Jill J. Avery

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• HubSpot: Lower Churn through Greater CHI  By: Jill Avery, Asis Martinez Jerez and Thomas Steenburgh
• HubSpot: Lower Churn through Greater CHI  By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem

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Marketing strategy of HubSpot Harvard and its results

Last Updated:  

March 20, 2024

Before HubSpot entered the market and introduced its marketing plan, there were many other companies that were making efforts to present their services in a unique way.

Hubspot changed the entire meaning of marketing by introducing some new rules that resulted in targeting the perfect customers.

When all the other brands were putting efforts into outbound marketing for boosting sales, HubSpot Harvard introduced inbound marketing which proved to be a miracle for the marketers.

Instead of calling every customer and annoying him with the services, now marketers were able to show the products to only those customers who actually need them.

This element not only reduced the extra efforts in marketing but also made it easy for the advertising team to reach real customers directly.

The main change that came after inbound marketing was that people had the opportunity to promote their products that can benefit them for a long time.

Here we will talk about the main rules familiarised by HubSpot Harvard that later proved to be game-changers in the marketing field.

Also, we will talk about the issues that people are facing in their businesses because of marketing plans.

Key Takeaways on Marketing STrategies for Hubspot Harvard:

• nbound Marketing Introduction: HubSpot Harvard revolutionised marketing by introducing inbound marketing, shifting focus from broad outbound marketing efforts to targeting customers genuinely interested in the products.
• Targeted Audience: Inbound marketing allowed HubSpot to specifically target customers actively seeking their products, enhancing marketing efficiency and customer acquisition.
• Web 2.0 Strategy: HubSpot leveraged Web 2.0, utilising social media platforms and website articles for promotion, which increased product authenticity and detailed service awareness.
• Main Marketing Challenges: Initially, HubSpot faced challenges with traditional marketing methods, including a lack of direct customer approach, difficulty in building customer loyalty, and high costs without efficient outcomes.
• Solution and Transformation: HubSpot's shift to inbound marketing addressed these challenges by focusing on a direct approach to potential customers, improving customer loyalty, and achieving cost efficiency in marketing efforts.

The article highlights HubSpot's strategic shift to inbound marketing as a game-changer, emphasising targeted audience engagement, leveraging modern web platforms, and overcoming traditional marketing challenges to enhance brand awareness and reduce costs.

Strategies Introduced by HubSpot Harvard 

Although, there was a clear marketing approach that every business used for advertising the products. But the approach was not enough to find the perfect audience for the services.

Therefore, Hubspot Harvard introduced inbound marketing rules that resulted in changing the entire marketing approach and also helped in targeting the right audience.

You can also read the complete HubSpot Harvard case study where the complete marketing plan of this company is explained in a proper way.

Here you can get an idea why Hubspot took the step of changing the marketing strategy and moved toward inbound marketing.

Also, you can figure out if the marketers Shah and Halligen are stubborn to stick with inbound marketing or should they also use outbound marketing strategy.

All of these crucial elements are discussed in the case study with detail. But here we will discuss the main rules that were applied for marketing.

Let’s have a look at the plan that the business followed to modify the marketing rules and approach the audience in a better way.

Targeted audience

The most prominent benefit that was seen because of inbound marketing is that the company was able to target the customers that were actually looking to purchase the product.

So, the need of showing the ads to every single person ended here. This poster was shown to the people only who wanted to be loyal customers.

This marketing strategy had more potential to attract customers who were looking for a particular item. So, no extra efforts were needed to reach the audience and it also became easy to get the review.

Web 2.0 was the top strategy that changed the entire marketing plan in the easiest and cheapest way. HubSpot Harvard applied this policy to target customers from every platform.

Instead of going to the billboards, Hubspot started promoting the products on social media platforms and website articles.

This helped in increasing the authenticity of the item and letting the people know about the service in detail.

Main Marketing Challenges

In 2006, HubSpot was founded to provide web-based services. In the beginning, the company started its marketing in a traditional way but didn’t prove to be a game-changer.

They were lacking in a lot of aspects that were not letting them compete with the other business marketers in a proper way.

1. No direct approach to the customers

The main issue that the company was facing while advertising the product is that they didn’t have a direct approach to the customers. They had to spend a lot of effort in order to get the desired customers.

So, if they were promoting the product via billboards or pamphlets, they had no idea if it was reaching the right person or not.

This was a big issue that they had to face as they had no direct attachment with the customers. So, this was a big issue that forced Hubspot Harvard to change its marketing plan. 

2. Customer loyalty

Customer loyalty is the main element that every marketer looks for while promoting the product. But, it was not possible to retain this factor in traditional marketing .

The company didn’t know if the customer would approach them again because there was no proper way to get feedback or target the customers again.

3. Less cost-efficient

Traditional marketing was never a cost-efficient approach to promoting the product. It demands a lot of time and effort along with the money to promote the items.

The company had to hire a team for managing the entire project. So, there was not a clear connection between the teams' marketing.

So, this was an expensive approach that was costing them a lot and not even giving them the result that they were looking for.

Final Verdict

For competing with other businesses and giving them a tough time, it is important to apply some unique strategies that could be new to the customers.

HubSpot Harvard used this approach and made modifications to the marketing rules that helped in increasing brand awareness at less cost.

They moved from outbound marketing to inbound marketing and approached that particular group that was willing to purchase their product.

All the top steps that were taken by the company are discussed in this blog post. Also, we discussed the benefits that were taken because of this new marketing plan.

Hope this article will be informational for you to get new ideas about the marketing plan of Hubspot Harvard. To get a detailed view of these game-changing rules, you can read the HubSpot Harvard case study.

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HubSpot: Inbound Marketing and Web 2.0 Harvard Case Solution & Analysis

Home >> Harvard Case Study Analysis Solutions >> HubSpot: Inbound Marketing and Web 2.0

HubSpot: Inbound Marketing and Web 2.0 Case Study Solution

Rivalry with the existing competitors:.

Before Hubspot started there were a lot of companies that were already working on software development but Hubspot penetrated the market with a new idea of inbound marketing and that took the industry by surprise. The competitors like Eloqua are working towards improving their services and doing outbound and inbound marketing.

Strategies:

Single price strategy:.

The company has 2 main groups to cater, Ollie Owners and Marketer Mary. These two groups have different preferences and different resources to get the work done. The company has been charging them different monthly on-going fee but have charged the same startup fee from both the groups. If they lower the prices and charge them both the same price, they might be able to capture more of Marketer Mary companies but the Sales figure will not grow as quickly as the expenses of catering that group will cost them. Marketer Mary is being provided with a lot more facilities than Olli Owners.

On the other hand, if they increase the prices of the services, they might lose the small business owners who fall in Ollie Owners group as they cannot afford a very large investment or paying a hefty amount on marketing subscriptions.

As the company is a diversified company the prices charged should be different and according to the services provided to each group.

Customer Retention:

As Hubspot is a service-based company it needs to serve its customers in the best possible way and retain its customers. Initially Hubspot started to gain its customers through inbound marketing as that was what the company preached. It attracted the people and started to develop its pool of prospects on a website which was attractive to the people who were interested in marketing their brands.

Later on, they started marketing themselves on social media by creating groups and airing a TV program named Hubspot TV. They made fun of the people who are still stuck with outbound marketing and had a way with comedy that attracted a lot of people and their customers started to increase on a daily basis. They started to fill the “funnel” of the company with customers.

In order to retain the customers, they had to be efficient. They served all sorts of customers in the same manner; the services were different but the procedure was similar. Due to such a vast spread out, they had a lot of different sorts of customers to deal with. Initially the company served all sorts of people and catered every customer but with time they started to filter the customers and separated them after filtration into 2 major groups; Ollie Owners and Marketers Mary.

The team members of the company have different point of views when asked on the groups as to which group is more important to the company. A few believe that the Marketer Mary is a group who can pay more and if we retain them and try to gather more and more of such customers the profits will maximize while the others believe that Olli Owners are the growing companies and they would be more loyal to the company and would want Hubspot for a longer period of time.

Cost-benefit Analysis:

As per the cost benefit analysis ( Appendix 4 ), the initial investment done by the company can be recovered from the Ollie Owners, a loss of $250 will happen if they do not continue with their subscription and the benefit to the company is higher as the company does not have to give them a lot of services. But in Marketer Mary the company has to face a loss of $4000 if they do not continue the subscription next month, and this will highly affect the company’s profits. The company also has to serve them more than Ollie Owners.

Conclusion:

The company can grow its roots further and can reach the height of success as there is still a lot of potential in the market. It needs to take care of its financial position and bring new ideas to take the inbound marketing on a new level of marketing. It should bring more options to cater the customers from all kinds of concerns and take a full benefit from them. The idea of inbound marketing has restricted the company but it can still achieve its goal to make this marketing strategy work and it has worked on many occasions.

Appendix 1: Hubstaff Inc. distribution

Source: (Gurufocus, n.d.)

Appendix 2:

Appendix 3:, appendix 4:.

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Target the Right Market (HBR Case Study)

By: Jill Avery, Thomas Steenburgh

SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the…

• Length: 4 page(s)
• Publication Date: Oct 1, 2012
• Discipline: Strategy
• Product #: R1210X-PDF-ENG

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SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its strategy. Each segment has demonstrable advantages, but developing the product for and marketing to both segments simultaneously could pose big challenges. Is the argument against being "all things to all people" a valid one? If so, which customer segment should SparkPlace target? Or is there a single strategy that can capture the potential value of both types of customers without draining the company's resources? These questions are at the heart of this fictionalized case by Jill Avery, of the Simmons School of Management, and Thomas Steenburgh, of the University of Virginia's Darden School of Business. Expert commentary comes from regular HBR contributor Roger Martin, of the University of Toronto, and from Mike Volpe, chief marketing officer at HubSpot, the company on which SparkPlace is based.

For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R1210Z. The complete case study and commentary is reprint R1210K.

Oct 1, 2012

Discipline:

Harvard Business Review Digital Article

R1210X-PDF-ENG

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