is social media good or bad short essay

Essay on Social Media for School Students and Children

500+ words essay on social media.

Social media is a tool that is becoming quite popular these days because of its user-friendly features. Social media platforms like Facebook, Instagram, Twitter and more are giving people a chance to connect with each other across distances. In other words, the whole world is at our fingertips all thanks to social media. The youth is especially one of the most dominant users of social media. All this makes you wonder that something so powerful and with such a massive reach cannot be all good. Like how there are always two sides to a coin, the same goes for social media. Subsequently, different people have different opinions on this debatable topic. So, in this essay on Social Media, we will see the advantages and disadvantages of social media.

Advantages of Social Media

When we look at the positive aspect of social media, we find numerous advantages. The most important being a great device for education . All the information one requires is just a click away. Students can educate themselves on various topics using social media.

Moreover, live lectures are now possible because of social media. You can attend a lecture happening in America while sitting in India.

Furthermore, as more and more people are distancing themselves from newspapers, they are depending on social media for news. You are always updated on the latest happenings of the world through it. A person becomes more socially aware of the issues of the world.

In addition, it strengthens bonds with your loved ones. Distance is not a barrier anymore because of social media. For instance, you can easily communicate with your friends and relatives overseas.

Most importantly, it also provides a great platform for young budding artists to showcase their talent for free. You can get great opportunities for employment through social media too.

Another advantage definitely benefits companies who wish to promote their brands. Social media has become a hub for advertising and offers you great opportunities for connecting with the customer.

Get the huge list of more than 500 Essay Topics and Ideas

Disadvantages of Social Media

Despite having such unique advantages, social media is considered to be one of the most harmful elements of society. If the use of social media is not monitored, it can lead to grave consequences.

Thus, the sharing on social media especially by children must be monitored at all times. Next up is the addition of social media which is quite common amongst the youth.

This addiction hampers with the academic performance of a student as they waste their time on social media instead of studying. Social media also creates communal rifts. Fake news is spread with the use of it, which poisons the mind of peace-loving citizens.

In short, surely social media has both advantages and disadvantages. But, it all depends on the user at the end. The youth must particularly create a balance between their academic performances, physical activities, and social media. Excess use of anything is harmful and the same thing applies to social media. Therefore, we must strive to live a satisfying life with the right balance.

FAQs on Social Media

Q.1 Is social media beneficial? If yes, then how?

A.1 Social media is quite beneficial. Social Media offers information, news, educational material, a platform for talented youth and brands.

Q.2 What is a disadvantage of Social Media?

A.2 Social media invades your privacy. It makes you addicted and causes health problems. It also results in cyberbullying and scams as well as communal hatred.

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Social Media: Beneficial or Harmful? Essay

It is important to note that social media is a core element of the internet, and it reshaped how a modern human perceives information, communicates, socializes, and learns about the outside world. It became a primary lens through which one interacts with others, and thus, it is critical to properly evaluate whether or not such a state of affairs is beneficial or harmful to human wellbeing. The given assessment argues that social media, not the internet, is harmful to society and humanity in general because it reshapes the social fabric, causes loss of reason, logic, attentiveness, and memory, violates individual rights of all people as well as proliferates misinformation, which means that social media’s harms heavily outweigh its benefits.

Firstly, in order to fairly and properly assess the benefits or harms of social media, the latter should be distinguished from the internet. For example, it is stated that “the notion that the Internet is bad for you seems premised on the idea that the Internet is one thing—a monolith” (Goldsmith 597). In other words, the internet is not one thing but rather a collection of vastly different forms of communication, presentation, information exchange, entertainment, interactions, and other functions. Therefore, the internet is a source of many positive aspects of modernity because it not only brings more informational democracy but also prevents restriction and control of the free exchange of knowledge. However, the question is not about the internet as a whole but rather social media. Unlike the internet, which brings a number of benefits, which far outweigh the harms, social media does not bring a similar imbalance in favor of good. Social media was designed to simplify socialization and communication online, but the outcome is unchecked control of the flow of conversation in favor of a specific agenda, profit, and violation of individual rights.

Secondly, not all internet elements utilize artificial intelligence as extensively as social media platforms. The use of AI allows such companies to fine-tune one typology of information consumed, which means that it is social media that makes decisions for its users. While the internet is a library of knowledge, where a person makes a clear choice on what to read, watch, listen to, or interact with, social media uses AI and complex algorithms to influence its user. The underlying business model of all social media platforms is to learn about its user as much as possible and profit from them in a targeted manner. Such a design is not an inherent feature of the internet, which is not constrained to be profitable in this manner since many websites operate through subscriptions, direct sales, or other means. When it comes to such dangers, AI itself can also be a problem. It is stated that “there are indeed concerns about the near-term future of AI —algorithmic traders crashing the economy, or sensitive power grids overreacting to fluctuations and shutting down electricity for large swaths of the population” (Littman 314). In other words, social media’s extensive use of AI in combination with its problematic business model creates a host of issues that are not attributable to the internet.

Thirdly, in addition to social media-specific problems, they are also linked to harms associated with both devices and the internet in general. As stated before, the internet has its harms and benefits, but the latter usually outweighs the former. Similarly, devices come with harms as well as benefits, where the balance is tilted towards the positive aspects. However, not only social media has its inherent design flaws, but it also has problems with devices and the internet in general, which makes their harms far more abundant than benefits. For example, it is stated that “while our phones offer convenience and diversion, they also breed anxiety” (Carr 582). In addition, “as the brain grows dependent on the technology, the research suggests, the intellect weakens,” and “the division of attention impedes reasoning and performance” (Carr 583). Therefore, these device-related problems are multiplied a hundredfold by the fact that social media amplifies distraction and attention division through notifications. Social media is not a highly intellect-strengthening medium either, which further complicates the dependence factor.

Fourthly, social media companies are not properly regulated, and the nature of the business heavily favors oligopoly rather than a proper competitive environment because people want to have a unified platform for communication and audience-building. Therefore, the industry generates highly powerful companies with unchecked capabilities, where the national and even international discourse takes place exclusively on such mediums. For example, one cannot deny the influence of Twitter or Facebook as drivers of political or social discourse. Therefore, there is a conflict of interest among such big tech companies in regards to providing an open and fair platform versus making a profit, and the decision is clearly made in favor of the latter. The very structure of the business model of social media is to influence users to buy the advertisers’ products or services, and thus, it cannot be a just and fair place for discussion on important subjects by definition. Such a state of affairs threatens the fabric of society whether or not these companies intend to do so.

Fifthly, the conflict of interest described in the previous section brings its biggest harm when it comes to the First Amendment of the United States Constitution, where private enterprises are not obliged to protect the freedom of speech and expression. Since the national and international discourse and communication are taking the place of social media, where the First Amendment is mandatory to have, these platforms are unable, unwilling, and not obliged to provide it. One can easily observe how such companies can become politically tilted towards one agenda over the other, where accounts of even the most influential individuals can be banned because they violated the terms of service of the company. In other words, a company’s rules override the Constitutional rules. It is important to note that only a better speech can be an answer to a bad speech and not a removal of that voice.

Sixthly, social media platforms are heavily engaged in data collection and privacy violations, which was demonstrated by well-known scandals and criticisms. Once again, the business model of social media companies is structured in such a manner that their primary customers are not users but advertisers. A former group is a form of product or service being sold to advertisers, which means that social media advances surveillance capitalism at its core. In a century where the right to privacy is constantly becoming a problem due to governmental antiterrorism interests, social media further threatens these fundamental rights. The problem is even more dangerous when one considers the ever-increasing cyber threat proliferation, which means a breach of security in a social media company endangers all of its users.

Seventhly, social media does not have a well-structured method of combatting misinformation since its primary incentive is to promote engagement and grab attention. Social media companies are conflicted between ensuring the accuracy of the information on their platform and boosting the interactivity with their users. Such companies want to have interesting pieces of information, which are better provided by misinformation since the truth is always more complex and intricate. Therefore, one can see how social media can become a breeding ground for people with agenda of public deception. In addition, these platforms would not have the capability to ensure the accuracy of information even if they were incentivized somehow. Public panic and political polarization are other phenomena that accompany social networks, and the catalyst for these occurrences is information received both directly by the subject and disseminated using modern social communication technologies.

In conclusion, social media is not the internet, and its harms are far more extensive than the latter because it affects memory, attention, and reason and violates individual rights for privacy, free expression, and fairness in discourse, as well as proliferates misinformation. In addition, social media inherits inherent problems associated with modern devices and the internet in general, which further compounds its harm. Therefore, the effects of social media hurt the social fabric by pretending that it serves its users while its actual customers are advertisers. It also pretends to provide an open and free platform for communication while its very business model implies targeted influence on the user’s preferences. The use of AI also adds to all of the concerns related to artificial intelligence safety.

Works Cited

Carr, Nicholas. “How Smartphones Hijack Our Minds.” They Say/I Say , edited by Gerald Graff and Cathy Birkenstein, W.W. Norton & Norton Company, 2021, pp. 582-596.

Goldsmith, Kenneth. “Go Ahead: Waste Time on the Internet.” They Say/I Say , edited by Gerald Graff and Cathy Birkenstein, W.W. Norton & Norton Company, 2021, pp. 597-602.

Littman, Michael. “Rise of the Machines” Is Not a Likely Future.” They Say/I Say , edited by Gerald Graff and Cathy Birkenstein, W.W. Norton & Norton Company, 2021, pp. 311-314.

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Is social media good for you?

Using social media can have benefits for your mental health, but only if you use it in the right way

By Dr Peggy Kern, University of Melbourne

Whether I’m standing on the tram, sitting in a café, or walking down the street, I’m struck by the sight of so many people looking down at their phones, scrolling through Facebook, Twitter, Instagram, or a myriad of other social media platforms.

I immediately ask myself, in this increasingly technological age, what is the impact of constant social media use on our mental health?

On one hand, it allows us to stay up-to-date and connected. I can find out what friends in America and around the world are doing at any time of day or night.

On the other, it’s hard to carry on a normal conversation without someone compulsively checking their feed, rendered paranoid by FOMO (fear of missing out). A person might have thousands of “friends”, but feel completely alone.

So is social media good or bad for us? In a new study published in the Journal of Mental Health , PhD student Elizabeth Seabrook, Dr Nikki Rickard from Monash University and myself found that it is not as clear-cut as you might think.

We reviewed 70 studies that have examined how social network use relates to depression, anxiety, and subjective wellbeing. Results were mixed. Some studies found social media users were happier and more connected with other people.

But other studies found that social media users had more signs of depression or anxiety. So we also looked at various factors that had an impact on when it is beneficial or harmful.

How gender shapes our Facebook chats

Studies were conducted between 2005 and 2016, mostly with adolescents and young adults. Most focused on Facebook, with a few studies centred around the use of Twitter, MySpace, or social media in general.

These studies examined a variety of themes, including how much time people spent on social media, the number of friends they had, and whether or not they liked and felt accepted by their friends.

Also examined were the words they used, how much personal information they shared, whether they compared themselves with others, and how much they felt addicted to social media.

Across the studies, it appears that it’s not so much that social media causes anxiety and depression, but that people have different ways of using social media, which may be more or less helpful.

For example, Chris, who reported high levels of wellbeing, liked to use Facebook to catch up on the latest gossip and share with others fun things that happened during the day.

Meanwhile, Carey, who suffers from depression, spent hours browsing the newsfeed, and bemoaning how nice everyone else’s life seems.

For many, social media appears to have a range of benefits. It provides a way for many of us to connect with others. We can support other people and feel supported by them. It may even be a useful way for those with social anxiety and those who have a hard time with face-to-face interactions to connect with others.

But for those with depression or anxiety, it could make their symptoms worse. Indeed people who often compared themselves to their friends, ruminated about life, or had negative interactions with others, were at greater risk of depression and anxiety.

Notably, the number of hours that people spent on social media didn’t make a clear difference – it was more the feeling of being addicted to it. It seems like what a person writes about is more indicative of their state of mental health than the number of hours spent online.

Share the love with positive posts

Those with symptoms of depression were more likely to be jealous of their friends, compare themselves to others, and use negative language when using social media. This is similar to what I’ve seen in some of my other research, which points to the power of the words that we use.

A growing number of studies suggest that we might be able to use data from social media use to identify people suffering from depression or anxiety, thereby providing the possibility for offering support and resources for those who might not otherwise get the help they need.

So what can we take away from the study? We each have unique patterns in how we use social media, in terms of the language we use and how we behave when we are using it.

Do you keep your friends updated on your activities? Post pictures of your family? Complain about work or other people? Passively browse news feeds without commenting? Do you feel like it helps you connect with others, or do you feel addicted and controlled by it?

As a whole, our review suggests that it is valuable to pause and consider what our behavioural patterns are. By understanding them better, we potentially can make better choices about how to best use social media, as well as use it to promote good mental health.

Banner Image: Pexels

Feb 15, 2023

6 Example Essays on Social Media | Advantages, Effects, and Outlines

Got an essay assignment about the effects of social media we got you covered check out our examples and outlines below.

Social media has become one of our society's most prominent ways of communication and information sharing in a very short time. It has changed how we communicate and has given us a platform to express our views and opinions and connect with others. It keeps us informed about the world around us. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have brought individuals from all over the world together, breaking down geographical borders and fostering a genuinely global community.

However, social media comes with its difficulties. With the rise of misinformation, cyberbullying, and privacy problems, it's critical to utilize these platforms properly and be aware of the risks. Students in the academic world are frequently assigned essays about the impact of social media on numerous elements of our lives, such as relationships, politics, and culture. These essays necessitate a thorough comprehension of the subject matter, critical thinking, and the ability to synthesize and convey information clearly and succinctly.

But where do you begin? It can be challenging to know where to start with so much information available. Jenni.ai comes in handy here. Jenni.ai is an AI application built exclusively for students to help them write essays more quickly and easily. Jenni.ai provides students with inspiration and assistance on how to approach their essays with its enormous database of sample essays on a variety of themes, including social media. Jenni.ai is the solution you've been looking for if you're experiencing writer's block or need assistance getting started.

So, whether you're a student looking to better your essay writing skills or want to remain up to date on the latest social media advancements, Jenni.ai is here to help. Jenni.ai is the ideal tool for helping you write your finest essay ever, thanks to its simple design, an extensive database of example essays, and cutting-edge AI technology. So, why delay? Sign up for a free trial of Jenni.ai today and begin exploring the worlds of social networking and essay writing!

Want to learn how to write an argumentative essay? Check out these inspiring examples!

We will provide various examples of social media essays so you may get a feel for the genre.

6 Examples of Social Media Essays

Here are 6 examples of Social Media Essays:

The Impact of Social Media on Relationships and Communication

Introduction:.

The way we share information and build relationships has evolved as a direct result of the prevalence of social media in our daily lives. The influence of social media on interpersonal connections and conversation is a hot topic. Although social media has many positive effects, such as bringing people together regardless of physical proximity and making communication quicker and more accessible, it also has a dark side that can affect interpersonal connections and dialogue.

Positive Effects:

Connecting People Across Distances

One of social media's most significant benefits is its ability to connect individuals across long distances. People can use social media platforms to interact and stay in touch with friends and family far away. People can now maintain intimate relationships with those they care about, even when physically separated.

Improved Communication Speed and Efficiency

Additionally, the proliferation of social media sites has accelerated and simplified communication. Thanks to instant messaging, users can have short, timely conversations rather than lengthy ones via email. Furthermore, social media facilitates group communication, such as with classmates or employees, by providing a unified forum for such activities.

Negative Effects:

Decreased Face-to-Face Communication

The decline in in-person interaction is one of social media's most pernicious consequences on interpersonal connections and dialogue. People's reliance on digital communication over in-person contact has increased along with the popularity of social media. Face-to-face interaction has suffered as a result, which has adverse effects on interpersonal relationships and the development of social skills.

Decreased Emotional Intimacy

Another adverse effect of social media on relationships and communication is decreased emotional intimacy. Digital communication lacks the nonverbal cues and facial expressions critical in building emotional connections with others. This can make it more difficult for people to develop close and meaningful relationships, leading to increased loneliness and isolation.

Increased Conflict and Miscommunication

Finally, social media can also lead to increased conflict and miscommunication. The anonymity and distance provided by digital communication can lead to misunderstandings and hurtful comments that might not have been made face-to-face. Additionally, social media can provide a platform for cyberbullying , which can have severe consequences for the victim's mental health and well-being.

Conclusion:

In conclusion, the impact of social media on relationships and communication is a complex issue with both positive and negative effects. While social media platforms offer many benefits, such as connecting people across distances and enabling faster and more accessible communication, they also have a dark side that can negatively affect relationships and communication. It is up to individuals to use social media responsibly and to prioritize in-person communication in their relationships and interactions with others.

The Role of Social Media in the Spread of Misinformation and Fake News

Social media has revolutionized the way information is shared and disseminated. However, the ease and speed at which data can be spread on social media also make it a powerful tool for spreading misinformation and fake news. Misinformation and fake news can seriously affect public opinion, influence political decisions, and even cause harm to individuals and communities.

The Pervasiveness of Misinformation and Fake News on Social Media

Misinformation and fake news are prevalent on social media platforms, where they can spread quickly and reach a large audience. This is partly due to the way social media algorithms work, which prioritizes content likely to generate engagement, such as sensational or controversial stories. As a result, false information can spread rapidly and be widely shared before it is fact-checked or debunked.

The Influence of Social Media on Public Opinion

Social media can significantly impact public opinion, as people are likelier to believe the information they see shared by their friends and followers. This can lead to a self-reinforcing cycle, where misinformation and fake news are spread and reinforced, even in the face of evidence to the contrary.

The Challenge of Correcting Misinformation and Fake News

Correcting misinformation and fake news on social media can be a challenging task. This is partly due to the speed at which false information can spread and the difficulty of reaching the same audience exposed to the wrong information in the first place. Additionally, some individuals may be resistant to accepting correction, primarily if the incorrect information supports their beliefs or biases.

In conclusion, the function of social media in disseminating misinformation and fake news is complex and urgent. While social media has revolutionized the sharing of information, it has also made it simpler for false information to propagate and be widely believed. Individuals must be accountable for the information they share and consume, and social media firms must take measures to prevent the spread of disinformation and fake news on their platforms.

The Effects of Social Media on Mental Health and Well-Being

Social media has become an integral part of modern life, with billions of people around the world using platforms like Facebook, Instagram, and Twitter to stay connected with others and access information. However, while social media has many benefits, it can also negatively affect mental health and well-being.

Comparison and Low Self-Esteem

One of the key ways that social media can affect mental health is by promoting feelings of comparison and low self-esteem. People often present a curated version of their lives on social media, highlighting their successes and hiding their struggles. This can lead others to compare themselves unfavorably, leading to feelings of inadequacy and low self-esteem.

Cyberbullying and Online Harassment

Another way that social media can negatively impact mental health is through cyberbullying and online harassment. Social media provides a platform for anonymous individuals to harass and abuse others, leading to feelings of anxiety, fear, and depression.

Social Isolation

Despite its name, social media can also contribute to feelings of isolation. At the same time, people may have many online friends but need more meaningful in-person connections and support. This can lead to feelings of loneliness and depression.

Addiction and Overuse

Finally, social media can be addictive, leading to overuse and negatively impacting mental health and well-being. People may spend hours each day scrolling through their feeds, neglecting other important areas of their lives, such as work, family, and self-care.

In sum, social media has positive and negative consequences on one's psychological and emotional well-being. Realizing this, and taking measures like reducing one's social media use, reaching out to loved ones for help, and prioritizing one's well-being, are crucial. In addition, it's vital that social media giants take ownership of their platforms and actively encourage excellent mental health and well-being.

The Use of Social Media in Political Activism and Social Movements

Social media has recently become increasingly crucial in political action and social movements. Platforms such as Twitter, Facebook, and Instagram have given people new ways to express themselves, organize protests, and raise awareness about social and political issues.

Raising Awareness and Mobilizing Action

One of the most important uses of social media in political activity and social movements has been to raise awareness about important issues and mobilize action. Hashtags such as #MeToo and #BlackLivesMatter, for example, have brought attention to sexual harassment and racial injustice, respectively. Similarly, social media has been used to organize protests and other political actions, allowing people to band together and express themselves on a bigger scale.

Connecting with like-minded individuals

A second method in that social media has been utilized in political activity and social movements is to unite like-minded individuals. Through social media, individuals can join online groups, share knowledge and resources, and work with others to accomplish shared objectives. This has been especially significant for geographically scattered individuals or those without access to traditional means of political organizing.

Challenges and Limitations

As a vehicle for political action and social movements, social media has faced many obstacles and restrictions despite its many advantages. For instance, the propagation of misinformation and fake news on social media can impede attempts to disseminate accurate and reliable information. In addition, social media corporations have been condemned for censorship and insufficient protection of user rights.

In conclusion, social media has emerged as a potent instrument for political activism and social movements, giving voice to previously unheard communities and galvanizing support for change. Social media presents many opportunities for communication and collaboration. Still, users and institutions must be conscious of the risks and limitations of these tools to promote their responsible and productive usage.

The Potential Privacy Concerns Raised by Social Media Use and Data Collection Practices

With billions of users each day on sites like Facebook, Twitter, and Instagram, social media has ingrained itself into every aspect of our lives. While these platforms offer a straightforward method to communicate with others and exchange information, they also raise significant concerns over data collecting and privacy. This article will examine the possible privacy issues posed by social media use and data-gathering techniques.

Data Collection and Sharing

The gathering and sharing of personal data are significant privacy issues brought up by social media use. Social networking sites gather user data, including details about their relationships, hobbies, and routines. This information is made available to third-party businesses for various uses, such as marketing and advertising. This can lead to serious concerns about who has access to and uses our personal information.

Lack of Control Over Personal Information

The absence of user control over personal information is a significant privacy issue brought up by social media usage. Social media makes it challenging to limit who has access to and how data is utilized once it has been posted. Sensitive information may end up being extensively disseminated and may be used maliciously as a result.

Personalized Marketing

Social media companies utilize the information they gather about users to target them with adverts relevant to their interests and usage patterns. Although this could be useful, it might also cause consumers to worry about their privacy since they might feel that their personal information is being used without their permission. Furthermore, there are issues with the integrity of the data being used to target users and the possibility of prejudice based on individual traits.

Government Surveillance

Using social media might spark worries about government surveillance. There are significant concerns regarding privacy and free expression when governments in some nations utilize social media platforms to follow and monitor residents.

In conclusion, social media use raises significant concerns regarding data collecting and privacy. While these platforms make it easy to interact with people and exchange information, they also gather a lot of personal information, which raises questions about who may access it and how it will be used. Users should be aware of these privacy issues and take precautions to safeguard their personal information, such as exercising caution when choosing what details to disclose on social media and keeping their information sharing with other firms to a minimum.

The Ethical and Privacy Concerns Surrounding Social Media Use And Data Collection

Our use of social media to communicate with loved ones, acquire information, and even conduct business has become a crucial part of our everyday lives. The extensive use of social media does, however, raise some ethical and privacy issues that must be resolved. The influence of social media use and data collecting on user rights, the accountability of social media businesses, and the need for improved regulation are all topics that will be covered in this article.

Effect on Individual Privacy:

Social networking sites gather tons of personal data from their users, including delicate information like search history, location data, and even health data. Each user's detailed profile may be created with this data and sold to advertising or used for other reasons. Concerns regarding the privacy of personal information might arise because social media businesses can use this data to target users with customized adverts.

Additionally, individuals might need to know how much their personal information is being gathered and exploited. Data breaches or the unauthorized sharing of personal information with other parties may result in instances where sensitive information is exposed. Users should be aware of the privacy rules of social media firms and take precautions to secure their data.

Responsibility of Social Media Companies:

Social media firms should ensure that they responsibly and ethically gather and use user information. This entails establishing strong security measures to safeguard sensitive information and ensuring users are informed of what information is being collected and how it is used.

Many social media businesses, nevertheless, have come under fire for not upholding these obligations. For instance, the Cambridge Analytica incident highlighted how Facebook users' personal information was exploited for political objectives without their knowledge. This demonstrates the necessity of social media corporations being held responsible for their deeds and ensuring that they are safeguarding the security and privacy of their users.

Better Regulation Is Needed

There is a need for tighter regulation in this field, given the effect, social media has on individual privacy as well as the obligations of social media firms. The creation of laws and regulations that ensure social media companies are gathering and using user information ethically and responsibly, as well as making sure users are aware of their rights and have the ability to control the information that is being collected about them, are all part of this.

Additionally, legislation should ensure that social media businesses are held responsible for their behavior, for example, by levying fines for data breaches or the unauthorized use of personal data. This will provide social media businesses with a significant incentive to prioritize their users' privacy and security and ensure they are upholding their obligations.

In conclusion, social media has fundamentally changed how we engage and communicate with one another, but this increased convenience also raises several ethical and privacy issues. Essential concerns that need to be addressed include the effect of social media on individual privacy, the accountability of social media businesses, and the requirement for greater regulation to safeguard user rights. We can make everyone's online experience safer and more secure by looking more closely at these issues.

In conclusion, social media is a complex and multifaceted topic that has recently captured the world's attention. With its ever-growing influence on our lives, it's no surprise that it has become a popular subject for students to explore in their writing. Whether you are writing an argumentative essay on the impact of social media on privacy, a persuasive essay on the role of social media in politics, or a descriptive essay on the changes social media has brought to the way we communicate, there are countless angles to approach this subject.

However, writing a comprehensive and well-researched essay on social media can be daunting. It requires a thorough understanding of the topic and the ability to articulate your ideas clearly and concisely. This is where Jenni.ai comes in. Our AI-powered tool is designed to help students like you save time and energy and focus on what truly matters - your education. With Jenni.ai , you'll have access to a wealth of examples and receive personalized writing suggestions and feedback.

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The Pros and Cons of Social Media for Youth

A new review article looks at how social media affects well-being in youth...

Posted October 16, 2021 | Reviewed by Lybi Ma

• Social media has both positive and negative effects on well-being in youth.
• Social media impacts four distinct areas for youth: connections, identity, learning, and emotions.

More than 90 percent of teenagers in the U.S. have a smartphone. Access to this type of technology and social networking changes the playing field for young people who are simultaneously developing a sense of identity and new social relationships.

We have certainly heard about the downside of teens and smartphones: cyberbullying, anxiety , and a misrepresented sense of body image . Research demonstrates there are some benefits too, including the ability to keep in touch with friends and loved ones – especially when the COVID-19 pandemic limited in-person social interactions.

A new systematic review published in the journal Adolescent Research Review combines the evidence from qualitative studies that investigate adolescent social media use.

The authors found, in short, that the links between adolescent well-being and social media are complicated and depend on a broad range of factors.

“Adults have always been concerned about how the latest technology will harm children,” said Amanda Purington, director of evaluation and research for ACT for Youth in the BCTR and a doctoral candidate in Cornell’s Social Media Lab. “This goes back to radio programs, comic books, novels – you name it, adults were worried about it. The same is now true for social media. And yes, there are concerns – there are many potential risks and harms. But there are potential benefits, too.”

Reviewing 19 studies of young people ages 11 to 20, the authors identified four major themes related to social media and well-being that ultimately affected aspects of young people’s mental health and sense of self.

The first theme, connections, describes how social media either supports or hinders young people’s relationships with their peers, friends, and family. The studies in the review provided plenty of examples of ways that social media helped youth build connections with others. Participants reported that social media helped to create intimacy with friends and could improve popularity. Youth who said they were shy reported having an easier time making friends through social media. Studies also found social media was useful in keeping in touch with family and friends who live far away and allowing groups to communicate in masse. In seven papers, participants identified social media as a source of support and reassurance.

In 13 of the papers, youth reported that social media also harmed their connections with others. They provided examples of bullying and threats and an atmosphere of criticism and negativity during social media interactions. Youth cited the anonymity of social media as part of the problem, as well as miscommunication that can occur online.

Study participants also reported a feeling of disconnection associated with relationships on social media. Some youth felt rejected or left out when their social media posts did not receive the feedback they expected. Others reported feeling frustrated, lonely , or paranoid about being left out.

The second theme, identity, describes how adolescents are supported or frustrated on social media in trying to develop their identities.

Youth in many of the studies described how social media helped them to “come out of their shells” and express their true identities. They reported liking the ability to write and edit their thoughts and use images to express themselves. They reported that feedback they received on social media helped to bolster their self-confidence and they reported enjoying the ability to look back on memories to keep track of how their identity changed over time.

In eight studies, youth described ways that social media led to inauthentic representations of themselves. They felt suspicious that others would use photo editing to disguise their identities and complained about how easy it was to deliver communications slyly, rather than with the honesty required in face-to-face communication. They also felt self-conscious about posting selfies, and reported that the feedback they received would affect their feelings of self-worth .

The third theme, learning, describes how social media use supports or hinders education . In many studies, participants reported how social media helped to broaden their perspectives and expose them to new ideas and topics. Many youths specifically cited exposure to political and social movements, such as Black Lives Matter.

On the flip side, youth in five studies reported that social media interfered with their education. They said that phone notifications and the pressure to constantly check in on social media distracted them from their studies. Participants reported that they found it difficult to spend quiet time alone without checking their phones. Others said the 24-7 nature of social media kept them up too late at night, making it difficult to get up for school the next day.

The fourth theme, emotions, describes the ways that social media impacts young people’s emotional experiences in both positive and negative ways. In 11 papers, participants reported that social media had a positive effect on their emotions. Some reported it improved their mood, helped them to feel excited, and often prompted laughter . (Think funny animal videos.) Others reported that social media helped to alleviate negative moods, including annoyance, anger , and boredom . They described logging onto social media as a form of stress management .

But in nearly all of the papers included in the review, participants said social media was a source of worry and pressure. Participants expressed concern about judgment from their peers. They often felt embarrassed about how they looked in images. Many participants expressed worry that they were addicted to social media. Others fretted about leaving a digital footprint that would affect them later in life. Many participants reported experiencing pressure to constantly respond and stay connected on social media. And a smaller number of participants reported feeling disturbed by encountering troubling content, such as self-harm and seeing former partners in new relationships.

“As this review article highlights, social media provides spaces for adolescents to work on some of the central developmental tasks of their age, such as forming deeper connections with peers and exploring identity,” Purington said. “I believe the key is to help youth maximize these benefits while minimizing risks, and we can do this by educating youth about how to use social media in ways that are positive, safe, and prosocial.”

The take-home message: The body of evidence on social media and well-being paints a complicated picture of how this new technology is affecting youth. While there are certainly benefits when young people use social media, there is also a broad range of pressures and negative consequences.

The Bronfenbrenner Center for Translational Research at Cornell University is focused on using research findings to improve health and well-being of people at all stages of life.

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Social media use can be positive for mental health and well-being

January 6, 2020— Mesfin Awoke Bekalu , research scientist in the Lee Kum Sheung Center for Health and Happiness at Harvard T.H. Chan School of Public Health, discusses a new study he co-authored on associations between social media use and mental health and well-being.

What is healthy vs. potentially problematic social media use?

Our study has brought preliminary evidence to answer this question. Using a nationally representative sample, we assessed the association of two dimensions of social media use—how much it’s routinely used and how emotionally connected users are to the platforms—with three health-related outcomes: social well-being, positive mental health, and self-rated health.

We found that routine social media use—for example, using social media as part of everyday routine and responding to content that others share—is positively associated with all three health outcomes. Emotional connection to social media—for example, checking apps excessively out of fear of missing out, being disappointed about or feeling disconnected from friends when not logged into social media—is negatively associated with all three outcomes.

In more general terms, these findings suggest that as long as we are mindful users, routine use may not in itself be a problem. Indeed, it could be beneficial.

For those with unhealthy social media use, behavioral interventions may help. For example, programs that develop “effortful control” skills—the ability to self-regulate behavior—have been widely shown to be useful in dealing with problematic Internet and social media use.

We’re used to hearing that social media use is harmful to mental health and well-being, particularly for young people. Did it surprise you to find that it can have positive effects?

The findings go against what some might expect, which is intriguing. We know that having a strong social network is associated with positive mental health and well-being. Routine social media use may compensate for diminishing face-to-face social interactions in people’s busy lives. Social media may provide individuals with a platform that overcomes barriers of distance and time, allowing them to connect and reconnect with others and thereby expand and strengthen their in-person networks and interactions. Indeed, there is some empirical evidence supporting this.

On the other hand, a growing body of research has demonstrated that social media use is negatively associated with mental health and well-being, particularly among young people—for example, it may contribute to increased risk of depression and anxiety symptoms.

Our findings suggest that the ways that people are using social media may have more of an impact on their mental health and well-being than just the frequency and duration of their use.

What disparities did you find in the ways that social media use benefits and harms certain populations? What concerns does this raise?

My co-authors Rachel McCloud , Vish Viswanath , and I found that the benefits and harms associated with social media use varied across demographic, socioeconomic, and racial population sub-groups. Specifically, while the benefits were generally associated with younger age, better education, and being white, the harms were associated with older age, less education, and being a racial minority. Indeed, these findings are consistent with the body of work on communication inequalities and health disparities that our lab, the Viswanath lab , has documented over the past 15 or so years. We know that education, income, race, and ethnicity influence people’s access to, and ability to act on, health information from media, including the Internet. The concern is that social media may perpetuate those differences.

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The Pros and Cons of Social Media

A look at the ups and downs of being so digitally connected to people

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Social networking has changed the way we communicate, do business, get our daily news fix and so much more. But is it really all it's cracked up to be?

That depends on who you talk to and how you're using it. A site like Facebook could serve as an opportunistic launching pad for a new business owner, or it could be an inescapable source of negative peer pressure for a young teen. There are pros and cons to everything in life—and that includes our social networking habits.

The Pros of Social Networking

There are a lot of upsides to social networking. Ask yourself how you can take more advantage of the following whenever you decide to check out your favorite social networks.

Connect to Other People All Over the World

  One of the most obvious pros of using social networks is the ability to instantly reach people from anywhere. Use Facebook to stay in touch with your old high school friends who've relocated all over the country, use Google Meet to connect with relatives who live halfway around the world, or meet brand new people on social media from cities or regions you've never even heard of before.

Easy and Instant Communication

Now that we're connected wherever we go, we don't have to rely on our landlines, answering machines or snail mail to contact somebody. We can simply open up our laptops or pick up our smartphones and immediately start communicating with anyone on social media or one of the many social messaging apps available.

Real-Time News and Information Discovery

Gone are the days of waiting around for the six o'clock news to come on TV or for the delivery boy to bring the newspaper in the morning. If you want to know what's going on in the world, all you need to do is jump on social media. An added bonus is that you can customize your news and information discovery experiences by choosing to follow exactly what you want.

Great Opportunities for Business Owners

Business owners and other types of professional organizations can connect with current customers, sell their products and expand their reach using social media. There are actually lots of entrepreneurs and businesses out there that thrive almost entirely on social networks and wouldn't even be able to operate without it.

General Fun and Enjoyment

You have to admit that social networking is just plain fun sometimes. A lot of people turn to it when they catch a break at work or just want to relax at home. Since people are naturally social creatures, it's often quite satisfying to see comments and likes show up on our own posts, and it's convenient to be able to see exactly what our friends are up to without having to ask them directly.

The Cons of Social Networking

It's no secret that there's also a dark side to social networking. You may want to ask yourself how you can minimize the following cons of social networking as much and as often as possible.

If social media is your primary source for news and other information, you could end up in a filter bubble, which is when you've isolated yourself from new information and engaging with people who have different perspectives. If you've managed to stay in a bubble of harmful misinformation, it can damage relationships and even be dangerous.

Information Overload and Overwhelm

With so many people now on social media tweeting links and posting selfies and sharing YouTube videos, it sure can get pretty noisy. Becoming overwhelmed by too many Facebook friends to keep up with or too many Instagram photos to browse through isn't all that uncommon. Over time, we tend to rack up a lot of friends and followers, and that can lead to lots of bloated news feeds with too much content we're not all that interested in.

Privacy Issues

So much is shared online these days that issues over privacy are becoming an increasingly big concern. Whether it's a question of social sites owning your content after it's posted, becoming a target after sharing your location online , or even getting in trouble at work after tweeting something inappropriate — sharing too much with the public can open up all sorts of problems that sometimes can't ever be undone.

Social Peer Pressure and Cyber Bullying

For people struggling to fit in with their peers — especially teens and young adults — the pressure to do certain things or act a certain way can be even worse on social media than it is at school or any other offline setting. In some extreme cases, the overwhelming pressure to fit in with everyone posting on social media or becoming the target of a cyberbullying attack can lead to serious stress, anxiety and even depression.

Increased Feelings of Social Isolation

  Since people are now connected all the time and you can pull up a friend's social profile with a click of your mouse or a tap of your smartphone, it's a lot easier to use online interaction as a substitute for face-to-face interaction. Some people argue that social media actually promotes antisocial human behavior.

Distraction and Procrastination 

How often do you see someone look at their phone? People get distracted by all the social apps and news and messages they receive, leading to all sorts of problems like distracted driving or the lack of gaining someone's full attention during a conversation. Browsing social media can also feed procrastination habits and become something people turn to in order to avoid certain tasks or responsibilities.

Sedentary Lifestyle Habits and Sleep Disruption 

Lastly, since social networking is all done on some sort of computer or mobile device, it can sometimes promote too much sitting down in one spot for too long. Likewise, staring into the artificial light from a computer or phone screen at night can negatively affect your ability to get a proper night's sleep.

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Home — Essay Samples — Sociology — Sociology of Media and Communication — Social Media

Argumentative Essays About Social Media

This is a comprehensive resource to help you find the perfect social media essay topic. Whether you're navigating the complexities of digital communication, exploring the impact of social media on society, or examining its effects on personal identity, the right topic can transform your essay into a captivating and insightful exploration. Remember, selecting a topic that resonates with your personal interests and academic goals not only makes the writing process more enjoyable but also enriches your learning experience. Let's dive into a world of creativity and critical thinking!

Essay Types and Topics

Below, you'll find a curated list of essay topics organized by type. Each section includes diverse topics that touch on technology, society, personal growth, and academic interests, along with introduction and conclusion paragraph examples to get you started.

Argumentative Essays

Introduction Example: "In the digital age, social media platforms have become central to our daily interactions and self-perception, particularly among teenagers. This essay explores the impact of social media on teen self-esteem, arguing that while it offers a space for expression and connection, it also presents significant challenges to self-image. "

Conclusion Example: "Having delved into the complex relationship between social media and teen self-esteem, it is clear that the digital landscape holds profound effects on individual self-perception. This essay reaffirms the thesis that social media can both uplift and undermine teen self-esteem, calling for a balanced approach to digital engagement."

Introduction Example: "As political landscapes evolve, social media has emerged as a powerful tool for political mobilization and engagement. This essay investigates the role of social media in shaping political movements, positing that it significantly enhances communication and organizational capabilities, yet raises questions about information authenticity. "

Conclusion Example: "Through examining the dual facets of social media in political mobilization, the essay concludes that while social media is a pivotal tool for engagement, it necessitates critical scrutiny of information to ensure a well-informed public discourse."

Compare and Contrast Essays

Introduction Example: "In the competitive realm of digital marketing, Instagram and Twitter stand out as leading platforms for brand promotion. This essay compares and contrasts their effectiveness, revealing that each platform caters to unique marketing strengths due to its specific user engagement and content dissemination strategies. "

Conclusion Example: "The comparative analysis of Instagram and Twitter highlights distinct advantages for brands, with Instagram excelling in visual storytelling and Twitter in real-time engagement, underscoring the importance of strategic platform selection in digital marketing."

Descriptive Essays

Introduction Example: "Today's social media landscape is a vibrant tapestry of platforms, each contributing to the digital era's social fabric. This essay describes the characteristics and cultural significance of current social media trends, illustrating that they reflect and shape our societal values and interactions. "

Conclusion Example: "In portraying the dynamic and diverse nature of today's social media landscape, this essay underscores its role in molding contemporary cultural and social paradigms, inviting readers to reflect on their digital footprints."

Persuasive Essays

Introduction Example: "In an era where digital presence is ubiquitous, fostering positive social media habits is essential for mental and emotional well-being. This essay advocates for mindful social media use, arguing that intentional engagement can enhance our life experiences rather than detract from them. "

Conclusion Example: "This essay has championed the cause for positive social media habits, reinforcing the thesis that through mindful engagement, individuals can navigate the digital world in a way that promotes personal growth and well-being."

Narrative Essays

Introduction Example: "Embarking on a personal journey with social media has been both enlightening and challenging. This narrative essay delves into my experiences, highlighting how social media has influenced my perception of self and community. "

Conclusion Example: "Reflecting on my social media journey, this essay concludes that while it has significantly shaped my interactions and self-view, it has also offered invaluable lessons on connectivity and self-awareness, affirming the nuanced role of digital platforms in our lives."

Engagement and Creativity

As you explore these topics, remember to approach your essay with an open mind and creative spirit. The purpose of academic writing is not just to inform but to engage and provoke thought. Use this opportunity to delve deep into your topic, analyze different perspectives, and articulate your own insights.

Educational Value

Each essay type offers unique learning outcomes. Argumentative essays enhance your analytical thinking and ability to construct well-founded arguments. Compare and contrast essays develop your skills in identifying similarities and differences. Descriptive essays improve your ability to paint vivid pictures through words, while persuasive essays refine your ability to influence and convince. Finally, narrative essays offer a platform for personal expression and storytelling. Embrace these opportunities to grow academically and personally.

Some Easy Argumentative Essay Topics on Social Media

• The Impact of Social Media: Advantages and Disadvantages
• Is Social Media Enhancing or Eroding Our Real-Life Social Skills?
• Should There Be Stricter Regulations on Social Media Content to Protect Youth?
• Social Media's Role in Relationships: Communication Enhancer or Barrier
• Does Social Media Contribute to Political Polarization?
• The Role of Social Media in Shaping Perceptions of Divorce
• The Impact of Social Media on Mental Health: Benefit or Harm?
• Can Social Media Be Considered a Reliable Source of News and Information?
• Is Social Media Responsible for the Rise in Cyberbullying?
• Impact of Social Media on Mental Health
• Does Social Media Promote Narcissism and Self-Centered Behaviors?
• The Role of Social Media in Business Marketing: Is It Indispensable?

The Impact of Social Media: Causes and Effects

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Pros and Cons of Social Media: Social Networking

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Social Media Cons and Prons: Evaluating Its Advantages and Disadvantage

The importance of staying safe on social media, impact of social media on our lives, social media: negative effects and addiction, discussion on whether is social media beneficial or harmful for society, negative effects of social media: relationships and communication, social media pros and cons, social media - good and bad sides, a study of the role of social media concerning confidentiality of personal data, how social media causes stereotyping, social media addiction: consequences and strategies for recovery, the role of social media in making us more narcissistic, the effect social media is having on today's society and political atmosphere, digital/social media, censorship in social media, why teenagers are addicted to social media and how it affects them, advantages and disadvantages of social media for society, enormous impact of mass media on children, the role of social media in the current business world, social media is the reason for many of the world’s problems and solutions.

Social media refers to dynamic online platforms that enable individuals to actively engage in the generation and dissemination of various forms of content, including information, ideas, and personal interests. These interactive digital channels foster virtual communities and networks, allowing users to connect, communicate, and express themselves. By harnessing the power of technology, social media platforms provide a space for individuals to share and exchange content, fostering connections and facilitating the flow of information in an increasingly digital world.

In a peculiar manner, the inception of social media can be traced back to May 24, 1844, when a sequence of electronic dots and dashes was manually tapped on a telegraph machine. Although the origins of digital communication have deep historical roots, most contemporary narratives regarding the modern beginnings of the internet and social media often point to the emergence of the Advanced Research Projects Agency Network (ARPANET) in 1969. The year 1987 witnessed the establishment of the direct precursor to today's internet, as the National Science Foundation introduced the more robust and expansive NSFNET, a nationwide digital network. A significant milestone occurred in 1997 when Six Degrees, the first genuine social media platform, was launched.

Mark Zuckerberg is a notable figure in the realm of social media as the co-founder and CEO of Facebook. Zuckerberg played a pivotal role in transforming Facebook from a small networking platform for college students into a global social media giant with billions of users. His innovative ideas and strategic decisions have reshaped the way people connect and share information online, making him one of the most influential individuals in the digital age. Jack Dorsey is recognized as one of the key pioneers of social media, notably for co-founding Twitter. Dorsey's creation revolutionized online communication by introducing the concept of microblogging, allowing users to share short messages in real-time. Twitter quickly gained popularity, becoming a powerful platform for news dissemination, public conversations, and social movements. Dorsey's entrepreneurial spirit and vision have contributed significantly to the evolution of social media and its impact on society. Sheryl Sandberg is a prominent figure in the social media landscape, known for her influential role as the Chief Operating Officer (COO) of Facebook.Sandberg played a crucial part in scaling and monetizing Facebook's operations, transforming it into a global advertising powerhouse. She is also recognized for her advocacy of women's empowerment and leadership in the tech industry, inspiring countless individuals and promoting diversity and inclusion within the social media sphere. Sandberg's contributions have left an indelible mark on the growth and development of social media platforms worldwide.

Social Networking Sites: Facebook, LinkedIn, and MySpace. Microblogging Platforms: Twitter. Media Sharing Networks: Instagram, YouTube, and Snapchat. Discussion Forums and Community-Based Platforms: Reddit and Quora. Blogging Platforms: WordPress and Blogger. Social Bookmarking and Content Curation Platforms: Pinterest and Flipboard. Messaging Apps: WhatsApp, Facebook Messenger, and WeChat.

Facebook (2004), Reddit (2005), Twitter (2006), Instagram (2010), Pinterest (2010), Snapchat (2011), TikTok (2016)

1. Increased Connectivity 2. Information Sharing and Awareness 3. Networking and Professional Opportunities 4. Creativity and Self-Expression 5. Supportive Communities and Causes

1. Privacy Concerns 2. Cyberbullying and Online Harassment 3. Information Overload and Misinformation 4. Time and Productivity Drain 5. Comparison and Self-Esteem Issues

The topic of social media holds significant importance for students as it plays a prominent role in their lives, both academically and socially. Social media platforms provide students with opportunities to connect, collaborate, and share knowledge with peers, expanding their learning networks beyond the confines of the classroom. It facilitates communication and access to educational resources, allowing students to stay updated on academic trends and research. Additionally, social media enhances digital literacy and prepares students for the realities of the digital age. However, it is crucial for students to develop critical thinking skills to navigate the potential pitfalls of social media, such as misinformation and online safety, ensuring a responsible and balanced use of these platforms.

The topic of social media is worthy of being explored in an essay due to its profound impact on various aspects of society. Writing an essay on social media allows for an in-depth examination of its influence on communication, relationships, information sharing, and societal dynamics. It offers an opportunity to analyze the advantages and disadvantages, exploring topics such as privacy, online identities, social activism, and the role of social media in shaping cultural norms. Additionally, studying social media enables a critical evaluation of its effects on mental health, politics, and business. By delving into this subject, one can gain a comprehensive understanding of the complex and ever-evolving digital landscape we inhabit.

1. Social media users spend an average of 2 hours and 25 minutes per day on social networking platforms. This amounts to over 7 years of an individual's lifetime spent on social media, highlighting its significant presence in our daily lives. 2. Instagram has over 1 billion monthly active users, with more than 500 million of them using the platform on a daily basis. 3. YouTube has over 2 billion logged-in monthly active users. On average, users spend over 1 billion hours watching YouTube videos every day, emphasizing the platform's extensive reach and the power of video content. 4. Social media has become a major news source, with 48% of people getting their news from social media platforms. This shift in news consumption highlights the role of social media in shaping public opinion and disseminating information in real-time. 5. Influencer marketing has grown exponentially, with 63% of marketers planning to increase their influencer marketing budget in the coming year. This showcases the effectiveness of influencers in reaching and engaging with target audiences, and the value brands place on leveraging social media personalities to promote their products or services.

1. Schober, M. F., Pasek, J., Guggenheim, L., Lampe, C., & Conrad, F. G. (2016). Social media analyses for social measurement. Public opinion quarterly, 80(1), 180-211. (https://academic.oup.com/poq/article-abstract/80/1/180/2593846) 2. Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing science, 48(1), 79-95. (https://link.springer.com/article/10.1007/s11747-019-00695-1?error=cookies_not_support) 3. Aichner, T., Grünfelder, M., Maurer, O., & Jegeni, D. (2021). Twenty-five years of social media: a review of social media applications and definitions from 1994 to 2019. Cyberpsychology, behavior, and social networking, 24(4), 215-222. (https://www.liebertpub.com/doi/full/10.1089/cyber.2020.0134) 4. Ruths, D., & Pfeffer, J. (2014). Social media for large studies of behavior. Science, 346(6213), 1063-1064. (https://www.science.org/doi/abs/10.1126/science.346.6213.1063) 5. Hou, Y., Xiong, D., Jiang, T., Song, L., & Wang, Q. (2019). Social media addiction: Its impact, mediation, and intervention. Cyberpsychology: Journal of psychosocial research on cyberspace, 13(1). (https://cyberpsychology.eu/article/view/11562) 6. Auxier, B., & Anderson, M. (2021). Social media use in 2021. Pew Research Center, 1, 1-4. (https://www.pewresearch.org/internet/wp-content/uploads/sites/9/2021/04/PI_2021.04.07_Social-Media-Use_FINAL.pdf) 7. Al-Samarraie, H., Bello, K. A., Alzahrani, A. I., Smith, A. P., & Emele, C. (2021). Young users' social media addiction: causes, consequences and preventions. Information Technology & People, 35(7), 2314-2343. (https://www.emerald.com/insight/content/doi/10.1108/ITP-11-2020-0753/full/html) 8. Bhargava, V. R., & Velasquez, M. (2021). Ethics of the attention economy: The problem of social media addiction. Business Ethics Quarterly, 31(3), 321-359. (https://www.cambridge.org/core/journals/business-ethics-quarterly/article/ethics-of-the-attention-economy-the-problem-of-social-mediaaddiction/1CC67609A12E9A912BB8A291FDFFE799)

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Social Media and Mental Health: Benefits, Risks, and Opportunities for Research and Practice

John a. naslund.

a Department of Global Health and Social Medicine, Harvard Medical School, Boston, MA

Ameya Bondre

b CareNX Innovations, Mumbai, India

John Torous

c Department of Psychiatry, Beth Israel Deaconess Medical Center, Boston, MA

Kelly A. Aschbrenner

d Department of Psychiatry, Geisel School of Medicine at Dartmouth, Lebanon, NH

Social media platforms are popular venues for sharing personal experiences, seeking information, and offering peer-to-peer support among individuals living with mental illness. With significant shortfalls in the availability, quality, and reach of evidence-based mental health services across the United States and globally, social media platforms may afford new opportunities to bridge this gap. However, caution is warranted, as numerous studies highlight risks of social media use for mental health. In this commentary, we consider the role of social media as a potentially viable intervention platform for offering support to persons with mental disorders, promoting engagement and retention in care, and enhancing existing mental health services. Specifically, we summarize current research on the use of social media among mental health service users, and early efforts using social media for the delivery of evidence-based programs. We also review the risks, potential harms, and necessary safety precautions with using social media for mental health. To conclude, we explore opportunities using data science and machine learning, for example by leveraging social media for detecting mental disorders and developing predictive models aimed at characterizing the aetiology and progression of mental disorders. These various efforts using social media, as summarized in this commentary, hold promise for improving the lives of individuals living with mental disorders.

Introduction

Social media has become a prominent fixture in the lives of many individuals facing the challenges of mental illness. Social media refers broadly to web and mobile platforms that allow individuals to connect with others within a virtual network (such as Facebook, Twitter, Instagram, Snapchat, or LinkedIn), where they can share, co-create, or exchange various forms of digital content, including information, messages, photos, or videos ( Ahmed, Ahmad, Ahmad, & Zakaria, 2019 ). Studies have reported that individuals living with a range of mental disorders, including depression, psychotic disorders, or other severe mental illnesses, use social media platforms at comparable rates as the general population, with use ranging from about 70% among middle-age and older individuals, to upwards of 97% among younger individuals ( Aschbrenner, Naslund, Grinley, et al., 2018 ; M. L. Birnbaum, Rizvi, Correll, Kane, & Confino, 2017 ; Brunette et al., 2019 ; Naslund, Aschbrenner, & Bartels, 2016 ). Other exploratory studies have found that many of these individuals with mental illness appear to turn to social media to share their personal experiences, seek information about their mental health and treatment options, and give and receive support from others facing similar mental health challenges ( Bucci, Schwannauer, & Berry, 2019 ; Naslund, Aschbrenner, Marsch, & Bartels, 2016b ).

Across the United States and globally, very few people living with mental illness have access to adequate mental health services ( Patel et al., 2018 ). The wide reach and near ubiquitous use of social media platforms may afford novel opportunities to address these shortfalls in existing mental health care, by enhancing the quality, availability, and reach of services. Recent studies have explored patterns of social media use, impact of social media use on mental health and wellbeing, and the potential to leverage the popularity and interactive features of social media to enhance the delivery of interventions. However, there remains uncertainty regarding the risks and potential harms of social media for mental health ( Orben & Przybylski, 2019 ), and how best to weigh these concerns against potential benefits.

In this commentary, we summarized current research on the use of social media among individuals with mental illness, with consideration of the impact of social media on mental wellbeing, as well as early efforts using social media for delivery of evidence-based programs for addressing mental health problems. We searched for recent peer reviewed publications in Medline and Google Scholar using the search terms “mental health” or “mental illness” and “social media”, and searched the reference lists of recent reviews and other relevant studies. We reviewed the risks, potential harms, and necessary safety precautions with using social media for mental health. Overall, our goal was to consider the role of social media as a potentially viable intervention platform for offering support to persons with mental disorders, promoting engagement and retention in care, and enhancing existing mental health services, while balancing the need for safety. Given this broad objective, we did not perform a systematic search of the literature and we did not apply specific inclusion criteria based on study design or type of mental disorder.

Social Media Use and Mental Health

In 2020, there are an estimated 3.8 billion social media users worldwide, representing half the global population ( We Are Social, 2020 ). Recent studies have shown that individuals with mental disorders are increasingly gaining access to and using mobile devices, such as smartphones ( Firth et al., 2015 ; Glick, Druss, Pina, Lally, & Conde, 2016 ; Torous, Chan, et al., 2014 ; Torous, Friedman, & Keshavan, 2014 ). Similarly, there is mounting evidence showing high rates of social media use among individuals with mental disorders, including studies looking at engagement with these popular platforms across diverse settings and disorder types. Initial studies from 2015 found that nearly half of a sample of psychiatric patients were social media users, with greater use among younger individuals ( Trefflich, Kalckreuth, Mergl, & Rummel-Kluge, 2015 ), while 47% of inpatients and outpatients with schizophrenia reported using social media, of which 79% reported at least once-a-week usage of social media websites ( Miller, Stewart, Schrimsher, Peeples, & Buckley, 2015 ). Rates of social media use among psychiatric populations have increased in recent years, as reflected in a study with data from 2017 showing comparable rates of social media use (approximately 70%) among individuals with serious mental illness in treatment as compared to low-income groups from the general population ( Brunette et al., 2019 ).

Similarly, among individuals with serious mental illness receiving community-based mental health services, a recent study found equivalent rates of social media use as the general population, even exceeding 70% of participants ( Naslund, Aschbrenner, & Bartels, 2016 ). Comparable findings were demonstrated among middle-age and older individuals with mental illness accessing services at peer support agencies, where 72% of respondents reported using social media ( Aschbrenner, Naslund, Grinley, et al., 2018 ). Similar results, with 68% of those with first episode psychosis using social media daily were reported in another study ( Abdel-Baki, Lal, D.-Charron, Stip, & Kara, 2017 ).

Individuals who self-identified as having a schizophrenia spectrum disorder responded to a survey shared through the National Alliance of Mental Illness (NAMI), and reported that visiting social media sites was one of their most common activities when using digital devices, taking up roughly 2 hours each day ( Gay, Torous, Joseph, Pandya, & Duckworth, 2016 ). For adolescents and young adults ages 12 to 21 with psychotic disorders and mood disorders, over 97% reported using social media, with average use exceeding 2.5 hours per day ( M. L. Birnbaum et al., 2017 ). Similarly, in a sample of adolescents ages 13-18 recruited from community mental health centers, 98% reported using social media, with YouTube as the most popular platform, followed by Instagram and Snapchat ( Aschbrenner et al., 2019 ).

Research has also explored the motivations for using social media as well as the perceived benefits of interacting on these platforms among individuals with mental illness. In the sections that follow (see Table 1 for a summary), we consider three potentially unique features of interacting and connecting with others on social media that may offer benefits for individuals living with mental illness. These include: 1) Facilitate social interaction; 2) Access to a peer support network; and 3) Promote engagement and retention in services.

Summary of potential benefits and challenges with social media for mental health

Facilitate Social Interaction

Social media platforms offer near continuous opportunities to connect and interact with others, regardless of time of day or geographic location. This on demand ease of communication may be especially important for facilitating social interaction among individuals with mental disorders experiencing difficulties interacting in face-to-face settings. For example, impaired social functioning is a common deficit in schizophrenia spectrum disorders, and social media may facilitate communication and interacting with others for these individuals ( Torous & Keshavan, 2016 ). This was suggested in one study where participants with schizophrenia indicated that social media helped them to interact and socialize more easily ( Miller et al., 2015 ). Like other online communication, the ability to connect with others anonymously may be an important feature of social media, especially for individuals living with highly stigmatizing health conditions ( Berger, Wagner, & Baker, 2005 ), such as serious mental disorders ( Highton-Williamson, Priebe, & Giacco, 2015 ).

Studies have found that individuals with serious mental disorders ( Spinzy, Nitzan, Becker, Bloch, & Fennig, 2012 ) as well as young adults with mental illness ( Gowen, Deschaine, Gruttadara, & Markey, 2012 ) appear to form online relationships and connect with others on social media as often as social media users from the general population. This is an important observation because individuals living with serious mental disorders typically have few social contacts in the offline world, and also experience high rates of loneliness ( Badcock et al., 2015 ; Giacco, Palumbo, Strappelli, Catapano, & Priebe, 2016 ). Among individuals receiving publicly funded mental health services who use social media, nearly half (47%) reported using these platforms at least weekly to feel less alone ( Brusilovskiy, Townley, Snethen, & Salzer, 2016 ). In another study of young adults with serious mental illness, most indicated that they used social media to help feel less isolated ( Gowen et al., 2012 ). Interestingly, more frequent use of social media among a sample of individuals with serious mental illness was associated with greater community participation, measured as participation in shopping, work, religious activities or visiting friends and family, as well as greater civic engagement, reflected as voting in local elections ( Brusilovskiy et al., 2016 ).

Emerging research also shows that young people with moderate to severe depressive symptoms appear to prefer communicating on social media rather than in-person ( Rideout & Fox, 2018 ), while other studies have found that some individuals may prefer to seek help for mental health concerns online rather than through in-person encounters ( Batterham & Calear, 2017 ). In a qualitative study, participants with schizophrenia described greater anonymity, the ability to discover that other people have experienced similar health challenges, and reducing fears through greater access to information as important motivations for using the Internet to seek mental health information ( Schrank, Sibitz, Unger, & Amering, 2010 ). Because social media does not require the immediate responses necessary in face-to-face communication, it may overcome deficits with social interaction due to psychotic symptoms that typically adversely affect face-to-face conversations ( Docherty et al., 1996 ). Online social interactions may not require the use of non-verbal cues, particularly in the initial stages of interaction ( Kiesler, Siegel, & McGuire, 1984 ), with interactions being more fluid, and within the control of users, thereby overcoming possible social anxieties linked to in-person interaction ( Indian & Grieve, 2014 ). Furthermore, many individuals with serious mental disorders can experience symptoms including passive social withdrawal, blunted affect and attentional impairment, as well as active social avoidance due to hallucinations or other concerns ( Hansen, Torgalsbøen, Melle, & Bell, 2009 ); thus, potentially reinforcing the relative advantage, as perceived by users, of using social media over in person conversations.

Access to a Peer Support Network

There is growing recognition about the role that social media channels could play in enabling peer support ( Bucci et al., 2019 ; Naslund, Aschbrenner, et al., 2016b ), referred to as a system of mutual giving and receiving where individuals who have endured the difficulties of mental illness can offer hope, friendship, and support to others facing similar challenges ( Davidson, Chinman, Sells, & Rowe, 2006 ; Mead, Hilton, & Curtis, 2001 ). Initial studies exploring use of online self-help forums among individuals with serious mental illnesses have found that individuals with schizophrenia appeared to use these forums for self-disclosure, and sharing personal experiences, in addition to providing or requesting information, describing symptoms, or discussing medication ( Haker, Lauber, & Rössler, 2005 ), while users with bipolar disorder reported using these forums to ask for help from others about their illness ( Vayreda & Antaki, 2009 ). More recently, in a review of online social networking in people with psychosis, Highton-Williamson et al (2015) highlight that an important purpose of such online connections was to establish new friendships, pursue romantic relationships, maintain existing relationships or reconnect with people, and seek online peer support from others with lived experience ( Highton-Williamson et al., 2015 ).

Online peer support among individuals with mental illness has been further elaborated in various studies. In a content analysis of comments posted to YouTube by individuals who self-identified as having a serious mental illness, there appeared to be opportunities to feel less alone, provide hope, find support and learn through mutual reciprocity, and share coping strategies for day-to-day challenges of living with a mental illness ( Naslund, Grande, Aschbrenner, & Elwyn, 2014 ). In another study, Chang (2009) delineated various communication patterns in an online psychosis peer-support group ( Chang, 2009 ). Specifically, different forms of support emerged, including ‘informational support’ about medication use or contacting mental health providers, ‘esteem support’ involving positive comments for encouragement, ‘network support’ for sharing similar experiences, and ‘emotional support’ to express understanding of a peer’s situation and offer hope or confidence ( Chang, 2009 ). Bauer et al. (2013) reported that the main interest in online self-help forums for patients with bipolar disorder was to share emotions with others, allow exchange of information, and benefit by being part of an online social group ( Bauer, Bauer, Spiessl, & Kagerbauer, 2013 ).

For individuals who openly discuss mental health problems on Twitter, a study by Berry et al. (2017) found that this served as an important opportunity to seek support and to hear about the experiences of others ( Berry et al., 2017 ). In a survey of social media users with mental illness, respondents reported that sharing personal experiences about living with mental illness and opportunities to learn about strategies for coping with mental illness from others were important reasons for using social media ( Naslund et al., 2017 ). A computational study of mental health awareness campaigns on Twitter provides further support with inspirational posts and tips being the most shared ( Saha et al., 2019 ). Taken together, these studies offer insights about the potential for social media to facilitate access to an informal peer support network, though more research is necessary to examine how these online interactions may impact intentions to seek care, illness self-management, and clinically meaningful outcomes in offline contexts.

Promote Engagement and Retention in Services

Many individuals living with mental disorders have expressed interest in using social media platforms for seeking mental health information ( Lal, Nguyen, & Theriault, 2018 ), connecting with mental health providers ( M. L. Birnbaum et al., 2017 ), and accessing evidence-based mental health services delivered over social media specifically for coping with mental health symptoms or for promoting overall health and wellbeing ( Naslund et al., 2017 ). With the widespread use of social media among individuals living with mental illness combined with the potential to facilitate social interaction and connect with supportive peers, as summarized above, it may be possible to leverage the popular features of social media to enhance existing mental health programs and services. A recent review by Biagianti et al (2018) found that peer-to-peer support appeared to offer feasible and acceptable ways to augment digital mental health interventions for individuals with psychotic disorders by specifically improving engagement, compliance, and adherence to the interventions, and may also improve perceived social support ( Biagianti, Quraishi, & Schlosser, 2018 ).

Among digital programs that have incorporated peer-to-peer social networking consistent with popular features on social media platforms, a pilot study of the HORYZONS online psychosocial intervention demonstrated significant reductions in depression among patients with first episode psychosis ( Alvarez-Jimenez et al., 2013 ). Importantly, the majority of participants (95%) in this study engaged with the peer-to-peer networking feature of the program, with many reporting increases in perceived social connectedness and empowerment in their recovery process ( Alvarez-Jimenez et al., 2013 ). This moderated online social therapy program is now being evaluated as part of a large randomized controlled trial for maintaining treatment effects from first episode psychosis services ( Alvarez-Jimenez et al., 2019 ).

Other early efforts have demonstrated that use of digital environments with the interactive peer-to-peer features of social media can enhance social functioning and wellbeing in young people at high risk of psychosis ( Alvarez-Jimenez et al., 2018 ). There has also been a recent emergence of several mobile apps to support symptom monitoring and relapse prevention in psychotic disorders. Among these apps, the development of PRIME (Personalized Real-time Intervention for Motivational Enhancement) has involved working closely with young people with schizophrenia to ensure that the design of the app has the look and feel of mainstream social media platforms, as opposed to existing clinical tools ( Schlosser et al., 2016 ). This unique approach to the design of the app is aimed at promoting engagement, and ensuring that the app can effectively improve motivation and functioning through goal setting and promoting better quality of life of users with schizophrenia ( Schlosser et al., 2018 ).

Social media platforms could also be used to promote engagement and participation in in-person services delivered through community mental health settings. For example, the peer-based lifestyle intervention called PeerFIT targets weight loss and improved fitness among individuals living with serious mental illness through a combination of in-person lifestyle classes, exercise groups, and use of digital technologies ( Aschbrenner, Naslund, Shevenell, Kinney, & Bartels, 2016 ; Aschbrenner, Naslund, Shevenell, Mueser, & Bartels, 2016 ). The intervention holds tremendous promise as lack of support is one of the largest barriers toward exercise in patients with serious mental illness ( Firth et al., 2016 ) and it is now possible to use social media to counter such. Specifically, in PeerFIT, a private Facebook group is closely integrated into the program to offer a closed platform where participants can connect with the lifestyle coaches, access intervention content, and support or encourage each other as they work towards their lifestyle goals ( Aschbrenner, Naslund, & Bartels, 2016 ; Naslund, Aschbrenner, Marsch, & Bartels, 2016a ). To date, this program has demonstrate preliminary effectiveness for meaningfully reducing cardiovascular risk factors that contribute to early mortality in this patient group ( Aschbrenner, Naslund, Shevenell, Kinney, et al., 2016 ), while the Facebook component appears to have increased engagement in the program, while allowing participants who were unable to attend in-person sessions due to other health concerns or competing demands to remain connected with the program ( Naslund, Aschbrenner, Marsch, McHugo, & Bartels, 2018 ). This lifestyle intervention is currently being evaluated in a randomized controlled trial enrolling young adults with serious mental illness from a variety of real world community mental health services settings ( Aschbrenner, Naslund, Gorin, et al., 2018 ).

These examples highlight the promise of incorporating the features of popular social media into existing programs, which may offer opportunities to safely promote engagement and program retention, while achieving improved clinical outcomes. This is an emerging area of research, as evidenced by several important effectiveness trials underway ( Alvarez-Jimenez et al., 2019 ; Aschbrenner, Naslund, Gorin, et al., 2018 ), including efforts to leverage online social networking to support family caregivers of individuals receiving first episode psychosis services ( Gleeson et al., 2017 ).

Challenges with Social Media for Mental Health

The science on the role of social media for engaging persons with mental disorders needs a cautionary note on the effects of social media usage on mental health and well being, particularly in adolescents and young adults. While the risks and harms of social media are frequently covered in the popular press and mainstream news reports, careful consideration of the research in this area is necessary. In a review of 43 studies in young people, many benefits of social media were cited, including increased self-esteem, and opportunities for self-disclosure ( Best, Manktelow, & Taylor, 2014 ). Yet, reported negative effects were an increased exposure to harm, social isolation, depressive symptoms and bullying ( Best et al., 2014 ). In the sections that follow (see Table 1 for a summary), we consider three major categories of risk related to use of social media and mental health. These include: 1) Impact on symptoms; 2) Facing hostile interactions; and 3) Consequences for daily life.

Impact on Symptoms

Studies consistently highlight that use of social media, especially heavy use and prolonged time spent on social media platforms, appears to contribute to increased risk for a variety of mental health symptoms and poor wellbeing, especially among young people ( Andreassen et al., 2016 ; Kross et al., 2013 ; Woods & Scott, 2016 ). This may partly be driven by the detrimental effects of screen time on mental health, including increased severity of anxiety and depressive symptoms, which have been well documented ( Stiglic & Viner, 2019 ). Recent studies have reported negative effects of social media use on mental health of young people, including social comparison pressure with others and greater feeling of social isolation after being rejected by others on social media ( Rideout & Fox, 2018 ). In a study of young adults, it was found that negative comparisons with others on Facebook contributed to risk of rumination and subsequent increases in depression symptoms ( Feinstein et al., 2013 ). Still, the cross sectional nature of many screen time and mental health studies makes it challenging to reach causal inferences ( Orben & Przybylski, 2019 ).

Quantity of social media use is also an important factor, as highlighted in a survey of young adults ages 19 to 32, where more frequent visits to social media platforms each week were correlated with greater depressive symptoms ( Lin et al., 2016 ). More time spent using social media is also associated with greater symptoms of anxiety ( Vannucci, Flannery, & Ohannessian, 2017 ). The actual number of platforms accessed also appears to contribute to risk as reflected in another national survey of young adults where use of a large number of social media platforms was associated with negative impact on mental health ( Primack et al., 2017 ). Among survey respondents using between 7 and 11 different social media platforms compared to respondents using only 2 or fewer platforms, there was a 3 times greater odds of having high levels of depressive symptoms and a 3.2 times greater odds of having high levels of anxiety symptoms ( Primack et al., 2017 ).

Many researchers have postulated that worsening mental health attributed to social media use may be because social media replaces face-to-face interactions for young people ( Twenge & Campbell, 2018 ), and may contribute to greater loneliness ( Bucci et al., 2019 ), and negative effects on other aspects of health and wellbeing ( Woods & Scott, 2016 ). One nationally representative survey of US adolescents found that among respondents who reported more time accessing media such as social media platforms or smartphone devices, there was significantly greater depressive symptoms and increased risk of suicide when compared to adolescents who reported spending more time on non-screen activities, such as in-person social interaction or sports and recreation activities ( Twenge, Joiner, Rogers, & Martin, 2018 ). For individuals living with more severe mental illnesses, the effects of social media on psychiatric symptoms have received less attention. One study found that participation in chat rooms may contribute to worsening symptoms in young people with psychotic disorders ( Mittal, Tessner, & Walker, 2007 ), while another study of patients with psychosis found that social media use appeared to predict low mood ( Berry, Emsley, Lobban, & Bucci, 2018 ). These studies highlight a clear relationship between social media use and mental health that may not be present in general population studies ( Orben & Przybylski, 2019 ), and emphasize the need to explore how social media may contribute to symptom severity and whether protective factors may be identified to mitigate these risks.

Facing Hostile Interactions

Popular social media platforms can create potential situations where individuals may be victimized by negative comments or posts. Cyberbullying represents a form of online aggression directed towards specific individuals, such as peers or acquaintances, which is perceived to be most harmful when compared to random hostile comments posted online ( Hamm et al., 2015 ). Importantly, cyberbullying on social media consistently shows harmful impact on mental health in the form of increased depressive symptoms as well as worsening of anxiety symptoms, as evidenced in a review of 36 studies among children and young people ( Hamm et al., 2015 ). Furthermore, cyberbullying disproportionately impacts females as reflected in a national survey of adolescents in the United States, where females were twice as likely to be victims of cyberbullying compared to males ( Alhajji, Bass, & Dai, 2019 ). Most studies report cross-sectional associations between cyberbullying and symptoms of depression or anxiety ( Hamm et al., 2015 ), though one longitudinal study in Switzerland found that cyberbullying contributed to significantly greater depression over time ( Machmutow, Perren, Sticca, & Alsaker, 2012 ).

For youth ages 10 to 17 who reported major depressive symptomatology, there was over 3 times greater odds of facing online harassment in the last year compared to youth who reported mild or no depressive symptoms ( Ybarra, 2004 ). Similarly, in a 2018 national survey of young people, respondents ages 14 to 22 with moderate to severe depressive symptoms were more likely to have had negative experiences when using social media, and in particular, were more likely to report having faced hostile comments, or being “trolled”, from others when compared to respondents without depressive symptoms (31% vs. 14%) ( Rideout & Fox, 2018 ). As these studies depict risks for victimization on social media and the correlation with poor mental health, it is possible that individuals living with mental illness may also experience greater hostility online compared to individuals without mental illness. This would be consistent with research showing greater risk of hostility, including increased violence and discrimination, directed towards individuals living with mental illness in in-person contexts, especially targeted at those with severe mental illnesses ( Goodman et al., 1999 ).

A computational study of mental health awareness campaigns on Twitter reported that while stigmatizing content was rare, it was actually the most spread (re-tweeted) demonstrating that harmful content can travel quickly on social media ( Saha et al., 2019 ). Another study was able to map the spread of social media posts about the Blue Whale Challenge, an alleged game promoting suicide, over Twitter, YouTube, Reddit, Tumblr and other forums across 127 countries ( Sumner et al., 2019 ). These findings show that it is critical to monitor the actual content of social media posts, such as determining whether content is hostile or promotes harm to self or others. This is pertinent because existing research looking at duration of exposure cannot account for the impact of specific types of content on mental health and is insufficient to fully understand the effects of using these platforms on mental health.

Consequences for Daily Life

The ways in which individuals use social media can also impact their offline relationships and everyday activities. To date, reports have described risks of social media use pertaining to privacy, confidentiality, and unintended consequences of disclosing personal health information online ( Torous & Keshavan, 2016 ). Additionally, concerns have been raised about poor quality or misleading health information shared on social media, and that social media users may not be aware of misleading information or conflicts of interest especially when the platforms promote popular content regardless of whether it is from a trustworthy source ( Moorhead et al., 2013 ; Ventola, 2014 ). For persons living with mental illness there may be additional risks from using social media. A recent study that specifically explored the perspectives of social media users with serious mental illnesses, including participants with schizophrenia spectrum disorders, bipolar disorder, or major depression, found that over one third of participants expressed concerns about privacy when using social media ( Naslund & Aschbrenner, 2019 ). The reported risks of social media use were directly related to many aspects of everyday life, including concerns about threats to employment, fear of stigma and being judged, impact on personal relationships, and facing hostility or being hurt ( Naslund & Aschbrenner, 2019 ). While few studies have specifically explored the dangers of social media use from the perspectives of individuals living with mental illness, it is important to recognize that use of these platforms may contribute to risks that extend beyond worsening symptoms and that can affect different aspects of daily life.

In this commentary we considered ways in which social media may yield benefits for individuals living with mental illness, while contrasting these with the possible harms. Studies reporting on the threats of social media for individuals with mental illness are mostly cross-sectional, making it difficult to draw conclusions about direction of causation. However, the risks are potentially serious. These risks should be carefully considered in discussions pertaining to use of social media and the broader use of digital mental health technologies, as avenues for mental health promotion, or for supporting access to evidence-based programs or mental health services. At this point, it would be premature to view the benefits of social media as outweighing the possible harms, when it is clear from the studies summarized here that social media use can have negative effects on mental health symptoms, can potentially expose individuals to hurtful content and hostile interactions, and can result in serious consequences for daily life, including threats to employment and personal relationships. Despite these risks, it is also necessary to recognize that individuals with mental illness will continue to use social media given the ease of accessing these platforms and the immense popularity of online social networking. With this in mind, it may be ideal to raise awareness about these possible risks so that individuals can implement necessary safeguards, while also highlighting that there could also be benefits. For individuals with mental illness who use social media, being aware of the risks is an essential first step, and then highlighting ways that use of these popular platforms could also contribute to some benefits, ranging from finding meaningful interactions with others, engaging with peer support networks, and accessing information and services.

To capitalize on the widespread use of social media, and to achieve the promise that these platforms may hold for supporting the delivery of targeted mental health interventions, there is need for continued research to better understand how individuals living with mental illness use social media. Such efforts could inform safety measures and also encourage use of social media in ways that maximize potential benefits while minimizing risk of harm. It will be important to recognize how gender and race contribute to differences in use of social media for seeking mental health information or accessing interventions, as well as differences in how social media might impact mental wellbeing. For example, a national survey of 14- to 22-year olds in the United States found that female respondents were more likely to search online for information about depression or anxiety, and to try to connect with other people online who share similar mental health concerns, when compared to male respondents ( Rideout & Fox, 2018 ). In the same survey, there did not appear to be any differences between racial or ethnic groups in social media use for seeking mental health information ( Rideout & Fox, 2018 ). Social media use also appears to have a differential impact on mental health and emotional wellbeing between females and males ( Booker, Kelly, & Sacker, 2018 ), highlighting the need to explore unique experiences between gender groups to inform tailored programs and services. Research shows that lesbian, gay, bisexual or transgender individuals frequently use social media for searching for health information and may be more likely compared to heterosexual individuals to share their own personal health experiences with others online ( Rideout & Fox, 2018 ). Less is known about use of social media for seeking support for mental health concerns among gender minorities, though this is an important area for further investigation as these individuals are more likely to experience mental health problems and more likely to experience online victimization when compared to heterosexual individuals ( Mereish, Sheskier, Hawthorne, & Goldbach, 2019 ).

Similarly, efforts are needed to explore the relationship between social media use and mental health among ethnic and racial minorities. A recent study found that exposure to traumatic online content on social media showing violence or hateful posts directed at racial minorities contributed to increases in psychological distress, PTSD symptoms, and depression among African American and Latinx adolescents in the United States ( Tynes, Willis, Stewart, & Hamilton, 2019 ). These concerns are contrasted by growing interest in the potential for new technologies including social media to expand the reach of services to underrepresented minority groups ( Schueller, Hunter, Figueroa, & Aguilera, 2019 ). Therefore, greater attention is needed to understanding the perspectives of ethnic and racial minorities to inform effective and safe use of social media for mental health promotion efforts.

Research has found that individuals living with mental illness have expressed interest in accessing mental health services through social media platforms. A survey of social media users with mental illness found that most respondents were interested in accessing programs for mental health on social media targeting symptom management, health promotion, and support for communicating with health care providers and interacting with the health system ( Naslund et al., 2017 ). Importantly, individuals with serious mental illness have also emphasized that any mental health intervention on social media would need to be moderated by someone with adequate training and credentials, would need to have ground rules and ways to promote safety and minimize risks, and importantly, would need to be free and easy to access.

An important strength with this commentary is that it combines a range of studies broadly covering the topic of social media and mental health. We have provided a summary of recent evidence in a rapidly advancing field with the goal of presenting unique ways that social media could offer benefits for individuals with mental illness, while also acknowledging the potentially serious risks and the need for further investigation. There are also several limitations with this commentary that warrant consideration. Importantly, as we aimed to address this broad objective, we did not conduct a systematic review of the literature. Therefore, the studies reported here are not exhaustive, and there may be additional relevant studies that were not included. Additionally, we only summarized published studies, and as a result, any reports from the private sector or websites from different organizations using social media or other apps containing social media-like features would have been omitted. Though it is difficult to rigorously summarize work from the private sector, sometimes referred to as “gray literature”, because many of these projects are unpublished and are likely selective in their reporting of findings given the target audience may be shareholders or consumers.

Another notable limitation is that we did not assess risk of bias in the studies summarized in this commentary. We found many studies that highlighted risks associated with social media use for individuals living with mental illness; however, few studies of programs or interventions reported negative findings, suggesting the possibility that negative findings may go unpublished. This concern highlights the need for a future more rigorous review of the literature with careful consideration of bias and an accompanying quality assessment. Most of the studies that we described were from the United States, as well as from other higher income settings such as Australia or the United Kingdom. Despite the global reach of social media platforms, there is a dearth of research on the impact of these platforms on the mental health of individuals in diverse settings, as well as the ways in which social media could support mental health services in lower income countries where there is virtually no access to mental health providers. Future research is necessary to explore the opportunities and risks for social media to support mental health promotion in low-income and middle-income countries, especially as these countries face a disproportionate share of the global burden of mental disorders, yet account for the majority of social media users worldwide ( Naslund et al., 2019 ).

Future Directions for Social Media and Mental Health

As we consider future research directions, the near ubiquitous social media use also yields new opportunities to study the onset and manifestation of mental health symptoms and illness severity earlier than traditional clinical assessments. There is an emerging field of research referred to as ‘digital phenotyping’ aimed at capturing how individuals interact with their digital devices, including social media platforms, in order to study patterns of illness and identify optimal time points for intervention ( Jain, Powers, Hawkins, & Brownstein, 2015 ; Onnela & Rauch, 2016 ). Given that most people access social media via mobile devices, digital phenotyping and social media are closely related ( Torous et al., 2019 ). To date, the emergence of machine learning, a powerful computational method involving statistical and mathematical algorithms ( Shatte, Hutchinson, & Teague, 2019 ), has made it possible to study large quantities of data captured from popular social media platforms such as Twitter or Instagram to illuminate various features of mental health ( Manikonda & De Choudhury, 2017 ; Reece et al., 2017 ). Specifically, conversations on Twitter have been analyzed to characterize the onset of depression ( De Choudhury, Gamon, Counts, & Horvitz, 2013 ) as well as detecting users’ mood and affective states ( De Choudhury, Gamon, & Counts, 2012 ), while photos posted to Instagram can yield insights for predicting depression ( Reece & Danforth, 2017 ). The intersection of social media and digital phenotyping will likely add new levels of context to social media use in the near future.

Several studies have also demonstrated that when compared to a control group, Twitter users with a self-disclosed diagnosis of schizophrenia show unique online communication patterns ( Michael L Birnbaum, Ernala, Rizvi, De Choudhury, & Kane, 2017 ), including more frequent discussion of tobacco use ( Hswen et al., 2017 ), symptoms of depression and anxiety ( Hswen, Naslund, Brownstein, & Hawkins, 2018b ), and suicide ( Hswen, Naslund, Brownstein, & Hawkins, 2018a ). Another study found that online disclosures about mental illness appeared beneficial as reflected by fewer posts about symptoms following self-disclosure (Ernala, Rizvi, Birnbaum, Kane, & De Choudhury, 2017). Each of these examples offers early insights into the potential to leverage widely available online data for better understanding the onset and course of mental illness. It is possible that social media data could be used to supplement additional digital data, such as continuous monitoring using smartphone apps or smart watches, to generate a more comprehensive ‘digital phenotype’ to predict relapse and identify high-risk health behaviors among individuals living with mental illness ( Torous et al., 2019 ).

With research increasingly showing the valuable insights that social media data can yield about mental health states, greater attention to the ethical concerns with using individual data in this way is necessary ( Chancellor, Birnbaum, Caine, Silenzio, & De Choudhury, 2019 ). For instance, data is typically captured from social media platforms without the consent or awareness of users ( Bidargaddi et al., 2017 ), which is especially crucial when the data relates to a socially stigmatizing health condition such as mental illness ( Guntuku, Yaden, Kern, Ungar, & Eichstaedt, 2017 ). Precautions are needed to ensure that data is not made identifiable in ways that were not originally intended by the user who posted the content, as this could place an individual at risk of harm or divulge sensitive health information ( Webb et al., 2017 ; Williams, Burnap, & Sloan, 2017 ). Promising approaches for minimizing these risks include supporting the participation of individuals with expertise in privacy, clinicians, as well as the target individuals with mental illness throughout the collection of data, development of predictive algorithms, and interpretation of findings ( Chancellor et al., 2019 ).

In recognizing that many individuals living with mental illness use social media to search for information about their mental health, it is possible that they may also want to ask their clinicians about what they find online to check if the information is reliable and trustworthy. Alternatively, many individuals may feel embarrassed or reluctant to talk to their clinicians about using social media to find mental health information out of concerns of being judged or dismissed. Therefore, mental health clinicians may be ideally positioned to talk with their patients about using social media, and offer recommendations to promote safe use of these sites, while also respecting their patients’ autonomy and personal motivations for using these popular platforms. Given the gap in clinical knowledge about the impact of social media on mental health, clinicians should be aware of the many potential risks so that they can inform their patients, while remaining open to the possibility that their patients may also experience benefits through use of these platforms. As awareness of these risks grows, it may be possible that new protections will be put in place by industry or through new policies that will make the social media environment safer. It is hard to estimate a number needed to treat or harm today given the nascent state of research, which means the patient and clinician need to weigh the choice on a personal level. Thus offering education and information is an important first step in that process. As patients increasingly show interest in accessing mental health information or services through social media, it will be necessary for health systems to recognize social media as a potential avenue for reaching or offering support to patients. This aligns with growing emphasis on the need for greater integration of digital psychiatry, including apps, smartphones, or wearable devices, into patient care and clinical services through institution-wide initiatives and training clinical providers ( Hilty, Chan, Torous, Luo, & Boland, 2019 ). Within a learning healthcare environment where research and care are tightly intertwined and feedback between both is rapid, the integration of digital technologies into services may create new opportunities for advancing use of social media for mental health.

As highlighted in this commentary, social media has become an important part of the lives of many individuals living with mental disorders. Many of these individuals use social media to share their lived experiences with mental illness, to seek support from others, and to search for information about treatment recommendations, accessing mental health services, and coping with symptoms ( Bucci et al., 2019 ; Highton-Williamson et al., 2015 ; Naslund, Aschbrenner, et al., 2016b ). As the field of digital mental health advances, the wide reach, ease of access, and popularity of social media platforms could be used to allow individuals in need of mental health services or facing challenges of mental illness to access evidence-based treatment and support. To achieve this end and to explore whether social media platforms can advance efforts to close the gap in available mental health services in the United States and globally, it will be essential for researchers to work closely with clinicians and with those affected by mental illness to ensure that possible benefits of using social media are carefully weighed against anticipated risks.

Acknowledgements

Dr. Naslund is supported by a grant from the National Institute of Mental Health (U19MH113211). Dr. Aschbrenner is supported by a grant from the National Institute of Mental Health (1R01MH110965-01).

Publisher's Disclaimer: This Author Accepted Manuscript is a PDF file of a an unedited peer-reviewed manuscript that has been accepted for publication but has not been copyedited or corrected. The official version of record that is published in the journal is kept up to date and so may therefore differ from this version.

Conflict of Interest

The authors have nothing to disclose.

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How Harmful Is Social Media?

By Gideon Lewis-Kraus

In April, the social psychologist Jonathan Haidt published an essay in The Atlantic in which he sought to explain, as the piece’s title had it, “Why the Past 10 Years of American Life Have Been Uniquely Stupid.” Anyone familiar with Haidt’s work in the past half decade could have anticipated his answer: social media. Although Haidt concedes that political polarization and factional enmity long predate the rise of the platforms, and that there are plenty of other factors involved, he believes that the tools of virality—Facebook’s Like and Share buttons, Twitter’s Retweet function—have algorithmically and irrevocably corroded public life. He has determined that a great historical discontinuity can be dated with some precision to the period between 2010 and 2014, when these features became widely available on phones.

“What changed in the 2010s?” Haidt asks, reminding his audience that a former Twitter developer had once compared the Retweet button to the provision of a four-year-old with a loaded weapon. “A mean tweet doesn’t kill anyone; it is an attempt to shame or punish someone publicly while broadcasting one’s own virtue, brilliance, or tribal loyalties. It’s more a dart than a bullet, causing pain but no fatalities. Even so, from 2009 to 2012, Facebook and Twitter passed out roughly a billion dart guns globally. We’ve been shooting one another ever since.” While the right has thrived on conspiracy-mongering and misinformation, the left has turned punitive: “When everyone was issued a dart gun in the early 2010s, many left-leaning institutions began shooting themselves in the brain. And, unfortunately, those were the brains that inform, instruct, and entertain most of the country.” Haidt’s prevailing metaphor of thoroughgoing fragmentation is the story of the Tower of Babel: the rise of social media has “unwittingly dissolved the mortar of trust, belief in institutions, and shared stories that had held a large and diverse secular democracy together.”

These are, needless to say, common concerns. Chief among Haidt’s worries is that use of social media has left us particularly vulnerable to confirmation bias, or the propensity to fix upon evidence that shores up our prior beliefs. Haidt acknowledges that the extant literature on social media’s effects is large and complex, and that there is something in it for everyone. On January 6, 2021, he was on the phone with Chris Bail, a sociologist at Duke and the author of the recent book “ Breaking the Social Media Prism ,” when Bail urged him to turn on the television. Two weeks later, Haidt wrote to Bail, expressing his frustration at the way Facebook officials consistently cited the same handful of studies in their defense. He suggested that the two of them collaborate on a comprehensive literature review that they could share, as a Google Doc, with other researchers. (Haidt had experimented with such a model before.) Bail was cautious. He told me, “What I said to him was, ‘Well, you know, I’m not sure the research is going to bear out your version of the story,’ and he said, ‘Why don’t we see?’ ”

Bail emphasized that he is not a “platform-basher.” He added, “In my book, my main take is, Yes, the platforms play a role, but we are greatly exaggerating what it’s possible for them to do—how much they could change things no matter who’s at the helm at these companies—and we’re profoundly underestimating the human element, the motivation of users.” He found Haidt’s idea of a Google Doc appealing, in the way that it would produce a kind of living document that existed “somewhere between scholarship and public writing.” Haidt was eager for a forum to test his ideas. “I decided that if I was going to be writing about this—what changed in the universe, around 2014, when things got weird on campus and elsewhere—once again, I’d better be confident I’m right,” he said. “I can’t just go off my feelings and my readings of the biased literature. We all suffer from confirmation bias, and the only cure is other people who don’t share your own.”

Haidt and Bail, along with a research assistant, populated the document over the course of several weeks last year, and in November they invited about two dozen scholars to contribute. Haidt told me, of the difficulties of social-scientific methodology, “When you first approach a question, you don’t even know what it is. ‘Is social media destroying democracy, yes or no?’ That’s not a good question. You can’t answer that question. So what can you ask and answer?” As the document took on a life of its own, tractable rubrics emerged—Does social media make people angrier or more affectively polarized? Does it create political echo chambers? Does it increase the probability of violence? Does it enable foreign governments to increase political dysfunction in the United States and other democracies? Haidt continued, “It’s only after you break it up into lots of answerable questions that you see where the complexity lies.”

Haidt came away with the sense, on balance, that social media was in fact pretty bad. He was disappointed, but not surprised, that Facebook’s response to his article relied on the same three studies they’ve been reciting for years. “This is something you see with breakfast cereals,” he said, noting that a cereal company “might say, ‘Did you know we have twenty-five per cent more riboflavin than the leading brand?’ They’ll point to features where the evidence is in their favor, which distracts you from the over-all fact that your cereal tastes worse and is less healthy.”

After Haidt’s piece was published, the Google Doc—“Social Media and Political Dysfunction: A Collaborative Review”—was made available to the public . Comments piled up, and a new section was added, at the end, to include a miscellany of Twitter threads and Substack essays that appeared in response to Haidt’s interpretation of the evidence. Some colleagues and kibbitzers agreed with Haidt. But others, though they might have shared his basic intuition that something in our experience of social media was amiss, drew upon the same data set to reach less definitive conclusions, or even mildly contradictory ones. Even after the initial flurry of responses to Haidt’s article disappeared into social-media memory, the document, insofar as it captured the state of the social-media debate, remained a lively artifact.

Near the end of the collaborative project’s introduction, the authors warn, “We caution readers not to simply add up the number of studies on each side and declare one side the winner.” The document runs to more than a hundred and fifty pages, and for each question there are affirmative and dissenting studies, as well as some that indicate mixed results. According to one paper, “Political expressions on social media and the online forum were found to (a) reinforce the expressers’ partisan thought process and (b) harden their pre-existing political preferences,” but, according to another, which used data collected during the 2016 election, “Over the course of the campaign, we found media use and attitudes remained relatively stable. Our results also showed that Facebook news use was related to modest over-time spiral of depolarization. Furthermore, we found that people who use Facebook for news were more likely to view both pro- and counter-attitudinal news in each wave. Our results indicated that counter-attitudinal exposure increased over time, which resulted in depolarization.” If results like these seem incompatible, a perplexed reader is given recourse to a study that says, “Our findings indicate that political polarization on social media cannot be conceptualized as a unified phenomenon, as there are significant cross-platform differences.”

Interested in echo chambers? “Our results show that the aggregation of users in homophilic clusters dominate online interactions on Facebook and Twitter,” which seems convincing—except that, as another team has it, “We do not find evidence supporting a strong characterization of ‘echo chambers’ in which the majority of people’s sources of news are mutually exclusive and from opposite poles.” By the end of the file, the vaguely patronizing top-line recommendation against simple summation begins to make more sense. A document that originated as a bulwark against confirmation bias could, as it turned out, just as easily function as a kind of generative device to support anybody’s pet conviction. The only sane response, it seemed, was simply to throw one’s hands in the air.

When I spoke to some of the researchers whose work had been included, I found a combination of broad, visceral unease with the current situation—with the banefulness of harassment and trolling; with the opacity of the platforms; with, well, the widespread presentiment that of course social media is in many ways bad—and a contrastive sense that it might not be catastrophically bad in some of the specific ways that many of us have come to take for granted as true. This was not mere contrarianism, and there was no trace of gleeful mythbusting; the issue was important enough to get right. When I told Bail that the upshot seemed to me to be that exactly nothing was unambiguously clear, he suggested that there was at least some firm ground. He sounded a bit less apocalyptic than Haidt.

“A lot of the stories out there are just wrong,” he told me. “The political echo chamber has been massively overstated. Maybe it’s three to five per cent of people who are properly in an echo chamber.” Echo chambers, as hotboxes of confirmation bias, are counterproductive for democracy. But research indicates that most of us are actually exposed to a wider range of views on social media than we are in real life, where our social networks—in the original use of the term—are rarely heterogeneous. (Haidt told me that this was an issue on which the Google Doc changed his mind; he became convinced that echo chambers probably aren’t as widespread a problem as he’d once imagined.) And too much of a focus on our intuitions about social media’s echo-chamber effect could obscure the relevant counterfactual: a conservative might abandon Twitter only to watch more Fox News. “Stepping outside your echo chamber is supposed to make you moderate, but maybe it makes you more extreme,” Bail said. The research is inchoate and ongoing, and it’s difficult to say anything on the topic with absolute certainty. But this was, in part, Bail’s point: we ought to be less sure about the particular impacts of social media.

Bail went on, “The second story is foreign misinformation.” It’s not that misinformation doesn’t exist, or that it hasn’t had indirect effects, especially when it creates perverse incentives for the mainstream media to cover stories circulating online. Haidt also draws convincingly upon the work of Renée DiResta, the research manager at the Stanford Internet Observatory, to sketch out a potential future in which the work of shitposting has been outsourced to artificial intelligence, further polluting the informational environment. But, at least so far, very few Americans seem to suffer from consistent exposure to fake news—“probably less than two per cent of Twitter users, maybe fewer now, and for those who were it didn’t change their opinions,” Bail said. This was probably because the people likeliest to consume such spectacles were the sort of people primed to believe them in the first place. “In fact,” he said, “echo chambers might have done something to quarantine that misinformation.”

The final story that Bail wanted to discuss was the “proverbial rabbit hole, the path to algorithmic radicalization,” by which YouTube might serve a viewer increasingly extreme videos. There is some anecdotal evidence to suggest that this does happen, at least on occasion, and such anecdotes are alarming to hear. But a new working paper led by Brendan Nyhan, a political scientist at Dartmouth, found that almost all extremist content is either consumed by subscribers to the relevant channels—a sign of actual demand rather than manipulation or preference falsification—or encountered via links from external sites. It’s easy to see why we might prefer if this were not the case: algorithmic radicalization is presumably a simpler problem to solve than the fact that there are people who deliberately seek out vile content. “These are the three stories—echo chambers, foreign influence campaigns, and radicalizing recommendation algorithms—but, when you look at the literature, they’ve all been overstated.” He thought that these findings were crucial for us to assimilate, if only to help us understand that our problems may lie beyond technocratic tinkering. He explained, “Part of my interest in getting this research out there is to demonstrate that everybody is waiting for an Elon Musk to ride in and save us with an algorithm”—or, presumably, the reverse—“and it’s just not going to happen.”

When I spoke with Nyhan, he told me much the same thing: “The most credible research is way out of line with the takes.” He noted, of extremist content and misinformation, that reliable research that “measures exposure to these things finds that the people consuming this content are small minorities who have extreme views already.” The problem with the bulk of the earlier research, Nyhan told me, is that it’s almost all correlational. “Many of these studies will find polarization on social media,” he said. “But that might just be the society we live in reflected on social media!” He hastened to add, “Not that this is untroubling, and none of this is to let these companies, which are exercising a lot of power with very little scrutiny, off the hook. But a lot of the criticisms of them are very poorly founded. . . . The expansion of Internet access coincides with fifteen other trends over time, and separating them is very difficult. The lack of good data is a huge problem insofar as it lets people project their own fears into this area.” He told me, “It’s hard to weigh in on the side of ‘We don’t know, the evidence is weak,’ because those points are always going to be drowned out in our discourse. But these arguments are systematically underprovided in the public domain.”

In his Atlantic article, Haidt leans on a working paper by two social scientists, Philipp Lorenz-Spreen and Lisa Oswald, who took on a comprehensive meta-analysis of about five hundred papers and concluded that “the large majority of reported associations between digital media use and trust appear to be detrimental for democracy.” Haidt writes, “The literature is complex—some studies show benefits, particularly in less developed democracies—but the review found that, on balance, social media amplifies political polarization; foments populism, especially right-wing populism; and is associated with the spread of misinformation.” Nyhan was less convinced that the meta-analysis supported such categorical verdicts, especially once you bracketed the kinds of correlational findings that might simply mirror social and political dynamics. He told me, “If you look at their summary of studies that allow for causal inferences—it’s very mixed.”

As for the studies Nyhan considered most methodologically sound, he pointed to a 2020 article called “The Welfare Effects of Social Media,” by Hunt Allcott, Luca Braghieri, Sarah Eichmeyer, and Matthew Gentzkow. For four weeks prior to the 2018 midterm elections, the authors randomly divided a group of volunteers into two cohorts—one that continued to use Facebook as usual, and another that was paid to deactivate their accounts for that period. They found that deactivation “(i) reduced online activity, while increasing offline activities such as watching TV alone and socializing with family and friends; (ii) reduced both factual news knowledge and political polarization; (iii) increased subjective well-being; and (iv) caused a large persistent reduction in post-experiment Facebook use.” But Gentzkow reminded me that his conclusions, including that Facebook may slightly increase polarization, had to be heavily qualified: “From other kinds of evidence, I think there’s reason to think social media is not the main driver of increasing polarization over the long haul in the United States.”

In the book “ Why We’re Polarized ,” for example, Ezra Klein invokes the work of such scholars as Lilliana Mason to argue that the roots of polarization might be found in, among other factors, the political realignment and nationalization that began in the sixties, and were then sacralized, on the right, by the rise of talk radio and cable news. These dynamics have served to flatten our political identities, weakening our ability or inclination to find compromise. Insofar as some forms of social media encourage the hardening of connections between our identities and a narrow set of opinions, we might increasingly self-select into mutually incomprehensible and hostile groups; Haidt plausibly suggests that these processes are accelerated by the coalescence of social-media tribes around figures of fearful online charisma. “Social media might be more of an amplifier of other things going on rather than a major driver independently,” Gentzkow argued. “I think it takes some gymnastics to tell a story where it’s all primarily driven by social media, especially when you’re looking at different countries, and across different groups.”

Another study, led by Nejla Asimovic and Joshua Tucker, replicated Gentzkow’s approach in Bosnia and Herzegovina, and they found almost precisely the opposite results: the people who stayed on Facebook were, by the end of the study, more positively disposed to their historic out-groups. The authors’ interpretation was that ethnic groups have so little contact in Bosnia that, for some people, social media is essentially the only place where they can form positive images of one another. “To have a replication and have the signs flip like that, it’s pretty stunning,” Bail told me. “It’s a different conversation in every part of the world.”

Nyhan argued that, at least in wealthy Western countries, we might be too heavily discounting the degree to which platforms have responded to criticism: “Everyone is still operating under the view that algorithms simply maximize engagement in a short-term way” with minimal attention to potential externalities. “That might’ve been true when Zuckerberg had seven people working for him, but there are a lot of considerations that go into these rankings now.” He added, “There’s some evidence that, with reverse-chronological feeds”—streams of unwashed content, which some critics argue are less manipulative than algorithmic curation—“people get exposed to more low-quality content, so it’s another case where a very simple notion of ‘algorithms are bad’ doesn’t stand up to scrutiny. It doesn’t mean they’re good, it’s just that we don’t know.”

Bail told me that, over all, he was less confident than Haidt that the available evidence lines up clearly against the platforms. “Maybe there’s a slight majority of studies that say that social media is a net negative, at least in the West, and maybe it’s doing some good in the rest of the world.” But, he noted, “Jon will say that science has this expectation of rigor that can’t keep up with the need in the real world—that even if we don’t have the definitive study that creates the historical counterfactual that Facebook is largely responsible for polarization in the U.S., there’s still a lot pointing in that direction, and I think that’s a fair point.” He paused. “It can’t all be randomized control trials.”

Haidt comes across in conversation as searching and sincere, and, during our exchange, he paused several times to suggest that I include a quote from John Stuart Mill on the importance of good-faith debate to moral progress. In that spirit, I asked him what he thought of the argument, elaborated by some of Haidt’s critics, that the problems he described are fundamentally political, social, and economic, and that to blame social media is to search for lost keys under the streetlamp, where the light is better. He agreed that this was the steelman opponent: there were predecessors for cancel culture in de Tocqueville, and anxiety about new media that went back to the time of the printing press. “This is a perfectly reasonable hypothesis, and it’s absolutely up to the prosecution—people like me—to argue that, no, this time it’s different. But it’s a civil case! The evidential standard is not ‘beyond a reasonable doubt,’ as in a criminal case. It’s just a preponderance of the evidence.”

The way scholars weigh the testimony is subject to their disciplinary orientations. Economists and political scientists tend to believe that you can’t even begin to talk about causal dynamics without a randomized controlled trial, whereas sociologists and psychologists are more comfortable drawing inferences on a correlational basis. Haidt believes that conditions are too dire to take the hardheaded, no-reasonable-doubt view. “The preponderance of the evidence is what we use in public health. If there’s an epidemic—when COVID started, suppose all the scientists had said, ‘No, we gotta be so certain before you do anything’? We have to think about what’s actually happening, what’s likeliest to pay off.” He continued, “We have the largest epidemic ever of teen mental health, and there is no other explanation,” he said. “It is a raging public-health epidemic, and the kids themselves say Instagram did it, and we have some evidence, so is it appropriate to say, ‘Nah, you haven’t proven it’?”

This was his attitude across the board. He argued that social media seemed to aggrandize inflammatory posts and to be correlated with a rise in violence; even if only small groups were exposed to fake news, such beliefs might still proliferate in ways that were hard to measure. “In the post-Babel era, what matters is not the average but the dynamics, the contagion, the exponential amplification,” he said. “Small things can grow very quickly, so arguments that Russian disinformation didn’t matter are like COVID arguments that people coming in from China didn’t have contact with a lot of people.” Given the transformative effects of social media, Haidt insisted, it was important to act now, even in the absence of dispositive evidence. “Academic debates play out over decades and are often never resolved, whereas the social-media environment changes year by year,” he said. “We don’t have the luxury of waiting around five or ten years for literature reviews.”

Haidt could be accused of question-begging—of assuming the existence of a crisis that the research might or might not ultimately underwrite. Still, the gap between the two sides in this case might not be quite as wide as Haidt thinks. Skeptics of his strongest claims are not saying that there’s no there there. Just because the average YouTube user is unlikely to be led to Stormfront videos, Nyhan told me, doesn’t mean we shouldn’t worry that some people are watching Stormfront videos; just because echo chambers and foreign misinformation seem to have had effects only at the margins, Gentzkow said, doesn’t mean they’re entirely irrelevant. “There are many questions here where the thing we as researchers are interested in is how social media affects the average person,” Gentzkow told me. “There’s a different set of questions where all you need is a small number of people to change—questions about ethnic violence in Bangladesh or Sri Lanka, people on YouTube mobilized to do mass shootings. Much of the evidence broadly makes me skeptical that the average effects are as big as the public discussion thinks they are, but I also think there are cases where a small number of people with very extreme views are able to find each other and connect and act.” He added, “That’s where many of the things I’d be most concerned about lie.”

The same might be said about any phenomenon where the base rate is very low but the stakes are very high, such as teen suicide. “It’s another case where those rare edge cases in terms of total social harm may be enormous. You don’t need many teen-age kids to decide to kill themselves or have serious mental-health outcomes in order for the social harm to be really big.” He added, “Almost none of this work is able to get at those edge-case effects, and we have to be careful that if we do establish that the average effect of something is zero, or small, that it doesn’t mean we shouldn’t be worried about it—because we might be missing those extremes.” Jaime Settle, a scholar of political behavior at the College of William & Mary and the author of the book “ Frenemies: How Social Media Polarizes America ,” noted that Haidt is “farther along the spectrum of what most academics who study this stuff are going to say we have strong evidence for.” But she understood his impulse: “We do have serious problems, and I’m glad Jon wrote the piece, and down the road I wouldn’t be surprised if we got a fuller handle on the role of social media in all of this—there are definitely ways in which social media has changed our politics for the worse.”

It’s tempting to sidestep the question of diagnosis entirely, and to evaluate Haidt’s essay not on the basis of predictive accuracy—whether social media will lead to the destruction of American democracy—but as a set of proposals for what we might do better. If he is wrong, how much damage are his prescriptions likely to do? Haidt, to his great credit, does not indulge in any wishful thinking, and if his diagnosis is largely technological his prescriptions are sociopolitical. Two of his three major suggestions seem useful and have nothing to do with social media: he thinks that we should end closed primaries and that children should be given wide latitude for unsupervised play. His recommendations for social-media reform are, for the most part, uncontroversial: he believes that preteens shouldn’t be on Instagram and that platforms should share their data with outside researchers—proposals that are both likely to be beneficial and not very costly.

It remains possible, however, that the true costs of social-media anxieties are harder to tabulate. Gentzkow told me that, for the period between 2016 and 2020, the direct effects of misinformation were difficult to discern. “But it might have had a much larger effect because we got so worried about it—a broader impact on trust,” he said. “Even if not that many people were exposed, the narrative that the world is full of fake news, and you can’t trust anything, and other people are being misled about it—well, that might have had a bigger impact than the content itself.” Nyhan had a similar reaction. “There are genuine questions that are really important, but there’s a kind of opportunity cost that is missed here. There’s so much focus on sweeping claims that aren’t actionable, or unfounded claims we can contradict with data, that are crowding out the harms we can demonstrate, and the things we can test, that could make social media better.” He added, “We’re years into this, and we’re still having an uninformed conversation about social media. It’s totally wild.”

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How Good is Social Media Good or Bad?

This essay about the dual nature of social media examines its profound impacts on communication, mental health, politics, and the economy. It highlights the positive aspects of social media, such as enhanced connectivity and the democratization of information, which empower marginalized voices and facilitate global movements. Conversely, the essay discusses the negatives, including its contribution to mental health issues, the spread of misinformation, and the challenges it poses to political and social cohesion. Economic implications are also considered, noting how social media has transformed business marketing and introduced the influencer economy, alongside the ethical concerns these developments raise. The essay concludes by advocating for a balanced approach to social media use, emphasizing the need for responsible engagement, digital literacy, and appropriate regulation to harness its benefits while mitigating its drawbacks.

How it works

The debate over whether social media is good or bad has become a staple of contemporary discourse, reflecting the complexities and contradictions of our digital lives. Social media platforms like Facebook, Twitter, and Instagram have profoundly reshaped the way we communicate, access information, and even view ourselves. As such, understanding the dual nature of social media is essential—it’s not a simple binary, but rather a multifaceted tool whose impact varies depending on how it’s used.

Starting with the positives, social media has undeniably revolutionized communication, making it easier than ever to stay connected with friends and family across the globe.

For those who have moved away from their hometowns or live in the diaspora, platforms like WhatsApp and Facebook provide a lifeline to their communities and cultures. Additionally, social media has given a voice to those who were traditionally marginalized or silenced. Activists have used these platforms to organize and advocate for change, giving rise to movements like #MeToo, which has sparked a global conversation about gender violence and harassment.

On the flip side, social media’s ability to connect us has also led to significant drawbacks. The mental health of users has been a growing concern, with studies linking heavy social media use to increased feelings of depression, anxiety, and loneliness. The constant barrage of curated, highlight-reel posts can distort reality, making everyday users feel inadequate or unsuccessful compared to their peers. Additionally, the anonymity and physical disconnect provided by social media can encourage bullying and trolling, behaviors that can have devastating effects on individuals, especially young people.

The political landscape has also been dramatically altered by social media, not always for the better. While these platforms have enabled unprecedented levels of political engagement and awareness, they’ve also become hotbeds for misinformation and fake news. The echo chamber effect, where users are only exposed to information that reinforces their existing beliefs, can exacerbate divisions and polarize public opinion. This was vividly illustrated in recent elections around the world, where social media was used to manipulate voters and spread divisive propaganda.

Economically, social media has been a game-changer for businesses and entrepreneurs. The advertising model has shifted dramatically, with companies now able to reach millions of potential customers through targeted ads on social media platforms. This has democratized business advertising, allowing small and medium-sized enterprises to compete on a more level playing field with larger corporations. Influencers have emerged as a new class of marketers, harnessing their large followings to promote products and services, sometimes transforming their online popularity into lucrative careers.

However, the economic implications of social media aren’t all positive. The pressure on businesses to maintain an active and engaging social media presence can be immense, leading to constant scrutiny and the potential for public relations disasters that can arise from a single misjudged tweet or post. Additionally, the rise of influencers has raised questions about consumer manipulation and the ethics of marketing, particularly regarding the transparency of sponsored content.

Considering all these aspects, it becomes clear that social media is a double-edged sword. Its benefits are significant, offering unprecedented connectivity, new opportunities for advocacy, and economic innovation. Yet, these advantages come with real risks and costs, particularly regarding mental health, societal polarization, and the quality of public discourse.

In light of these complexities, the future of social media must involve a balanced approach, emphasizing responsible use and comprehensive digital literacy education. Regulations may also be necessary to address the darker aspects of social media, such as data privacy issues, misinformation campaigns, and online harassment. Ultimately, the goal should be to enhance the positive aspects of these platforms while minimizing the negatives, ensuring that social media can continue to serve as a tool for good in society.

Thus, social media’s real impact is nuanced, and blanket statements about its value or harm might miss the larger picture. It’s a powerful tool that mirrors the best and worst of humanity, challenging us to engage with it thoughtfully and critically. As we navigate its complexities, the responsibility lies with all of us—users, companies, and governments—to foster a digital environment that reflects our highest aspirations rather than our base instincts.

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10 Positive and Negative Effects of Social Media on Society

Nowadays, social media is so popular among the young, children, and adults. Each of us uses social media to be updated, to entertain ourselves, to communicate with others, to explore new things, and to connect with the world. Facebook, Instagram, WhatsApp, YouTube, etc. are examples of social media. Social media is a part of our lives today, and consciously or unconsciously, it is becoming our habit to continuously go through it and check the notifications.

What is social media?

Social media is a platform where we can communicate with a large number of people, make connections, and interact with them. It operates on the internet.A user usually creates an account on such a platform and allows interaction with the millions of other users available on it according to their preferences and choices. Apart from the interaction, it also allows users to share information, chat with other people, share their opinions, create content, and embrace their differences.

In today’s world, social media is an important part of young people’s lives, determining and shaping their perspectives.The youth typically adopt and pursue social media trends; for example, in dressing styles, the youth adopt dresses and styles that are promoted as trends by social media.

Social media not only allows people to share their opinions, but it also shapes the opinions of its users.Social media have an impact on their users as well as society as a whole, both positive and negative.

Here we will now discuss the negative and positive impacts of social media on society.

Positive impact of social media on   society.

• Builds connectivity and connection: Social media facilitates better communication as well as the development of stronger connections and connectivity around the world. One can talk to a person who lives thousands of miles away from him or her. One can also make connections in his or her respective field or area to promote his or her venture, business, or idea. LinkedIn is an example of social media where you can build connections from across the world and increase your connectivity. Hence, social media is not only connecting people within a society but also connecting people from different societies and cultures, allowing them to exchange their values and beliefs.
• People are empowered by social media because it educates them, makes them aware of them, and gives them a platform to raise their voices, showcase their talents, and promote their businesses. For instance, people on Instagram not only communicate with each other but are also establishing their small businesses and creating content on various things such as dressing style, make-up, fashion hacks, and educational content. Likewise, on YouTube, people do the same thing except chat and earn money through their talent, opinions, and content. Therefore, social media helps generate employment in society and educate its members.
• People are helped both economically and emotionally by social media : Economically, by providing customers to businesses and providing jobs to the unemployed. Emotionally, by demonstrating empathy and love to the people.The person who feels alone should communicate with people online and talk to them. Sometimes, when you post something on your social media account—a sad or happy post—people react accordingly. If you post something sad, people try to cheer you up or console you, and vice versa. Social media in society provides an equal opportunity to be social and interact, especially for those who find it difficult to communicate with others in person.
• Knowledge: on social media, people post massive amounts of content on a wide range of issues and topics. YouTube is a platform where you can find information in English, Hindi, or any other language you are comfortable with. From the fundamentals to the advanced, from simple to complex topics, one can learn for free on social media. There are many teachers, motivators, and religious gurus who provide knowledge in various fields and aspects.
• Provides new skills: Through social media, you can acquire and learn new skills. You can, for example, learn to knit on YouTube or do it yourself (DIY) on Instagram, Facebook, and YouTube. You can acquire as many skills as you want: cooking, knitting, floral design, rangoli making, python, ethical hacking, etc. Moreover, learning new skills helps one find work and empowers oneself.
• Source to news: social media is a source of news nowadays; people watch news more on YouTube, Instagram, and Facebook as compared to news channels and newspapers. People believe that news on social media is more trustworthy and presented in a more interesting format than traditional news channels.
• Sharing of ideas: social media allows the sharing of ideas beyond boundaries, nations, and states. Social media facilitates the exchange of ideas about one’s culture, religion, state, nationality, and environment.
• Raising funds: social media helps many people raise funds for noble causes. Through the help of social media, people start campaigns for donations for a particular case, and everyone can participate in these donations. For Example, Fundraising for blind orphan children
• Creates communities: Social media creates communities of people from various backgrounds who share common interests. People with the same interests connect more with each other. Examples include the science community, the arts community, and the poets’ community. The nature of a community depends on the interests of its members.
• Multiple sources of learning: social media is a hub of knowledge where you can learn anything and everything. The education is provided at no cost. There is not only educational or academic learning, but also other types of learning; you can learn how to improve your personality, improve your communication skills, be more confident, and develop your public speaking skills.

Negative impacts of social media on society

• Contributes to the digital divide: The “digital divide” refers to the gap between those who can access the internet and those who cannot because of illiteracy, poverty, and a lack of resources. Social media is contributing to this by setting trends and engaging more youth, and youth who cannot access or understand the trends, as well as adults, are falling behind.
• Increasing cybercrimes and cyberfrauds : An increase in the use of social media is leading to an increase in cybercrimes and frauds. Cyberbullying, harassment, and stalking are on the rise nowadays, and mostly teenage women are becoming victims of them. Cyber fraud is also on the rise because most people lack digital literacy and are unaware of things like when fraudsters create an account to impersonate someone you know and demand money from you for various reasons.The nature of the frauds varied and could cause confusion and restlessness in your minds.
• Negative information, news, and rumours spread quickly: As the elders say, negativity spreads faster than positivity; similarly, false news or negative news, rumours, and information spread quickly and cause chaos and instability in the social order.Because of the rapid transfer of information, false news or information spreads in no time, which furthers the happenings in society. For example, if you come across WhatsApp messages that claim prejudice or hatred against a particular community, they will spread with more intensity and rage. This false claim creates a false image among people regarding the thing, and the false information is spread. Sometimes, it leads to violent situations in society.
• Social media affects the mental health of individuals: The stalking, cybercrimes, frauds, and hate comments adversely affect people; problems of depression, anxiety, severe tension, and fear are emerging. Sometimes, the conditions get worse, leading to suicide as well. As Durkheim mentioned, suicide is a social fact; either more or less social involvement leads to suicide in an individual, and social media manifests and roots both. For instance, if a user posts her critical view on a sensitive topic, chances are high that she will feel instant backlash from those who are against her views. Another example is that victims of cyberfraud fear using social media. Because of social media, people get traumatised and spend years of their lives living in that trauma and fear.
• People are becoming more addicted to their phones as a result of being disconnected from social reality. People frequently ignore and neglect those around them; they are unaware of what is going on in society because they are constantly immersed in their virtual world, engaging with entertainment and people in their virtual world. People who lack social and communication skills use social media to escape and ignore people in the real world. For instance, we all know a person who has no friends in the real world but has a following of hundreds of thousands on their social media account.
• Effects on health: Social media has an impact not only on mental health, but also on physical health. The constant use of screens such as phones, laptops, and tablets directly impacts the eyes by weakening the eyesight. It also negatively impacts our creativity; it basically lessens our level of creativity. The constant use of social media also makes us lazy and less active, as we are constantly using our devices. People also suffer from insomnia, irritation, and the fear of missing out. As Parsons stated, when an individual is sick, it becomes a non-functional member of society, and sickness is socially sanctioned deviance. In our opinion, social media is also making functional members of society non-functional.
• Unverified information: While social media is undeniably a knowledge hub, not all knowledge and information on it is correct or verified. Due to the large amount of data present on social media, most of it is unverified, and the chances of receiving false information are high. For example, on Facebook and Instagram, you’ll frequently see a post with the words “more you cry, the stronger you become,” and above or below it, “psychological facts”. People consume this false information as fact. There are enormous posts like this. But, in reality, this is far from factual knowledge or information.
• Undermine people: social media do not support people; they often lack support, empathy, and rational behavior. The moment people post something sad or controversial, they start getting backlash, hate comments, and threats, because of which people suffer from anxiety, stress, and depression. People who are unable to follow trends feel isolated. People who are not on social media also feel alienated. People on social media also spread hatred and prejudices against others instead of supporting and appreciating them. People compare themselves to others on social media, which lowers their self-esteem and confidence.
• Make conscious decisions about yourself: People post pictures according to socially constructed beauty standards, in which they seem slim, have radiant skin, and have clear lips (by using filters). Other people who are overweight or slimmer, have acne or pimples on their skin, lack makeup skills, and become self-conscious about their bodies. Teens start to diet, go to the gym, and try to maintain the trending body. Adults also suffer from this. People become self-conscious, which leads to feelings of inadequacy about their bodies and appearance.
• Increased use of poor language: on social media, people use language that has poor grammar, speech, and spelling. LOL, WYD, etc. words are used while chatting with people on social media. The quality of language is deteriorating, and people are losing their culture.

Conclusion-

From the above discussion, we can conclude that despite the various uses of social media, there are many misuses and negative impacts of it on society as a whole as well as on individuals.

Also read: Why do people share everything online?

Yachika Yadav is a sociology post graduate student at Banasthali Vidyapith. She loves to capture moments in nature, apart from drawing and writing poetries. Field of research attracts her the most and in future she want to be a part of that. She is a good listener, learner. And tries to always help others.

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Just How Harmful Is Social Media? Our Experts Weigh-In.

A recent investigation by the Wall Street Journal revealed that Facebook was aware of mental health risks linked to the use of its Instagram app but kept those findings secret. Internal research by the social media giant found that Instagram worsened body image issues for one in three teenage girls, and all teenage users of the app linked it to experiences of anxiety and depression. It isn’t the first evidence of social media’s harms. Watchdog groups have identified Facebook and Instagram as avenues for cyberbullying , and reports have linked TikTok to dangerous and antisocial behavior, including a recent spate of school vandalism .

As social media has proliferated worldwide—Facebook has 2.85 billion users—so too have concerns over how the platforms are affecting individual and collective wellbeing. Social media is criticized for being addictive by design and for its role in the spread of misinformation on critical issues from vaccine safety to election integrity, as well as the rise of right-wing extremism. Social media companies, and many users, defend the platforms as avenues for promoting creativity and community-building. And some research has pushed back against the idea that social media raises the risk for depression in teens . So just how healthy or unhealthy is social media?

Two experts from Columbia University Mailman School of Public Health and Columbia Psychiatry share their insights into one crucial aspect of social media’s influence—its effect on the mental health of young people and adults. Deborah Glasofer , associate professor of psychology in psychiatry, conducts psychotherapy development research for adults with eating disorders and teaches about cognitive behavioral therapy. She is the co-author of the book Eating Disorders: What Everyone Needs to Know. Claude Mellins , Professor of medical psychology in the Departments of Psychiatry and Sociomedical Sciences, studies wellbeing among college and graduate students, among other topics, and serves as program director of CopeColumbia, a peer support program for Columbia faculty and staff whose mental health has been affected by the COVID-19 pandemic. She co-led the SHIFT research study to reduce sexual violence among undergraduates. Both use social media.

What do we know about the mental health risks of social media use?

Mellins : Facebook and Instagram and other social media platforms are important sources of socialization and relationship-building for many young people. Although there are important benefits, social media can also provide platforms for bullying and exclusion, unrealistic expectations about body image and sources of popularity, normalization of risk-taking behaviors, and can be detrimental to mental health. Girls and young people who identify as sexual and gender minorities can be especially vulnerable as targets. Young people’s brains are still developing, and as individuals, young people are developing their own identities. What they see on social media can define what is expected in ways that is not accurate and that can be destructive to identity development and self-image. Adolescence is a time of risk-taking, which is both a strength and a vulnerability. Social media can exacerbate risks, as we have seen played out in the news. 

Although there are important benefits, social media can also provide platforms for bullying and exclusion, unrealistic expectations about body image and sources of popularity, normalization of risk-taking behaviors, and can be detrimental to mental health. – Claude Mellins

Glasofer : For those vulnerable to developing an eating disorder, social media may be especially unhelpful because it allows people to easily compare their appearance to their friends, to celebrities, even older images of themselves. Research tells us that how much someone engages with photo-related activities like posting and sharing photos on Facebook or Instagram is associated with less body acceptance and more obsessing about appearance. For adolescent girls in particular, the more time they spend on social media directly relates to how much they absorb the idea that being thin is ideal, are driven to try to become thin, and/or overly scrutinize their own bodies. Also, if someone is vulnerable to an eating disorder, they may be especially attracted to seeking out unhelpful information—which is all too easy to find on social media.

Are there any upsides to social media?

Mellins : For young people, social media provides a platform to help them figure out who they are. For very shy or introverted young people, it can be a way to meet others with similar interests. During the pandemic, social media made it possible for people to connect in ways when in-person socialization was not possible.  Social support and socializing are critical influences on coping and resilience. Friends we couldn’t see in person were available online and allowed us important points of connection. On the other hand, fewer opportunities for in-person interactions with friends and family meant less of a real-world check on some of the negative influences of social media.

Whether it’s social media or in person, a good peer group makes the difference. A group of friends that connects over shared interests like art or music, and is balanced in their outlook on eating and appearance, is a positive. – Deborah Glasofer

Glasofer : Whether it’s social media or in person, a good peer group makes the difference. A group of friends that connects over shared interests like art or music, and is balanced in their outlook on eating and appearance, is a positive. In fact, a good peer group online may be protective against negative in-person influences. For those with a history of eating disorders, there are body-positive and recovery groups on social media. Some people find these groups to be supportive; for others, it’s more beneficial to move on and pursue other interests.

Is there a healthy way to be on social media?

Mellins : If you feel social media is a negative experience, you might need a break. Disengaging with social media permanently is more difficult­—especially for young people. These platforms are powerful tools for connecting and staying up-to-date with friends and family. Social events, too. If you’re not on social media then you’re reliant on your friends to reach out to you personally, which doesn’t always happen. It’s complicated.

Glasofer : When you find yourself feeling badly about yourself in relation to what other people are posting about themselves, then social media is not doing you any favors. If there is anything on social media that is negatively affecting your actions or your choices­—for example, if you’re starting to eat restrictively or exercise excessively—then it’s time to reassess. Parents should check-in with their kids about their lives on social media. In general, I recommend limiting social media— creating boundaries that are reasonable and work for you—so you can be present with people in your life. I also recommend social media vacations. It’s good to take the time to notice the difference between the virtual world and the real world.

Essay on Social Media – Effects, Importance, Advantages, Disadvantages

Table of Contents

Essay on Social Media: The social media has undoubtedly changed the way we communicate and interact with each other. It has brought people closer and helped them connect with each other in ways that were never before possible. It is now becoming one of the largest means of communication and rapidly gaining popularity. Social media enables you to share ideas, content, information, news, etc., faster. In this article, we shall look at some essays on social media that talk about the effects, importance of social media, and its advantages and disadvantages.

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Here are essays on social media of varying word lengths to help you with the same in your exam. You can select any social media essay as per your need:

Long and Short Essay on Social Media in English

• We have provided below short and long essays on social media in English.
• These social media essays will improve your knowledge of the subject and make you aware of its pros and cons.
• After reading the essays, you will be able to explain the meaning of social media and its various constituents, its advantages and disadvantages, etc.
• You can use these social media essays in your school’s and the college’s several essay writing , speech and debate competitions, etc.

Essay on Social Media and its Impact

We live in an age where information is just a button press away. Although we are swayed by information all around us. We millennials want to know, read, understand and then speak our minds about it. That is where social media comes into play. Social media is one of the most significant elements we live with, and we cannot ignore it.

It is a collection of websites, applications, and other platforms that enable us to share or create content and also help us to participate in social networking. Social media is not limited to blogging and sharing pictures; there are a lot of solid tools also that social media provides. That is because the impact of social media is very high and far-reaching. It can make or break images.

But social media is a topic of controversy today, many feel it’s a boon, but a majority think it is a curse. Most believe social media has rapidly destroyed human interaction and modified modern human relationships. But others feel it is a blessing connecting us to every part of the world; we can meet our loved ones far, spread awareness, send security warnings, etc. There is a lot that social media can do. But it is an unarguable fact that social media has made our lives convenient, easier, and much faster.

Essay on Positive and Negative Effects of Social Media

Social media plays a significant role in our lives today. We have access to any information at just a button push away. Anything that is so vastly expanded has both positives and negatives. The power of social media is very high and affects each individual. It isn’t easy to imagine our lives with social media today, and we pay the price for excessive use. There is a lot of debate about the effects of social media on society as a whole. Some feel it’s a boon, while others think it is a curse.

Positive Effects of Social Media

Social media allows the social growth of society and also helps many businesses. It provides tools like social media marketing to reach millions of potential clients. We can easily access information and get news through social media. Social media is an excellent tool for creating awareness about any social cause. Employers can reach out to potential job seekers. It can help many individuals grow socially and interact with the world without a hitch. Many people use social media to make themselves heard by the higher authorities. It can also help you meet like-minded people.

Negative Effects of Social Media

Many physiatrists believe that social media is a single factor causing depression and anxiety. It is also a cause of poor mental growth in children. Increased use of social media can lead to poor sleeping patterns. Many other adverse effects include cyberbullying, body image issues, etc. There is an increased ‘Fear of Missing out (FOMO) at an all-time high in youth because of social media.

Essay on Social Media Addiction Essay on Internet Essay on Newspaper

Essay on Social Media Impact on Youth

We cannot ignore that social media is one of the biggest elements present in our lives today. We can quickly get information and talk to anyone in any corner of the world. The youth is the future of our nation; they can make or break the economy. Social media is one of the most engaging elements in their lives today. It has a far-reaching impact on the youth, as they are the most active on social networking sites. Social media has a far-reaching impact on the youth, as they are the most active on social networking sites.

Social Network Impact on Youth

It’s a fad these days to be on social networking sites. If you do not have a digital presence, then for some people, you do not exist. The ever-rising pressure of being on social networking sites and having an impressive profile affects the youth in a big way. According to statistics, the average number of hours a teenager spends online is 72 hours per week.

This is very high considering that they have to give time to study, physical activities, and other beneficial activities like reading. It leaves little time for other things; hence, serious issues arise, like lack of attention span, minimum focus, anxiety, and complex issues. We now have more virtual friends than real ones, and we lose human-to-human connections daily. Other dangers include leaking personal information to strangers, sex offenders, etc. There are some positive effects.

Positive Impacts of Social Media

• It is a good tool for education.
• It can create awareness for many social issues.
• There is a fast transfer of information online, so the users can stay well informed.
• It can also be used as a news medium.
• There are a few social benefits like communication with long-distance friends and relatives.
• It can provide great employment opportunities online.

We agree that social networks have positive impacts, but like everything else, it also has cons.

There are many negative impacts also:

Negative Impacts of Social Media

• Enables cheating in exams
• Dropping of grades and performance of students
• Lack of privacy
• Users are vulnerable to cyber crimes like hacking, identity theft, phishing crimes, etc.

Essay on the Importance of Social Media in Education

This is the age of smartphones and microblogging. Everything that we need to know is just a click away. Social media is the most widely used tool by all age groups today but is more popular among the youth and students. Keeping this in mind, researchers feel that social media can play a very important part in education. It can be used to reach out to many students and be highly effective.

Many academic thinkers feel social media is a deteriorating agent for students, but it can be highly effective if used wisely. Instead of arguing that social media is good or bad, we must find ways to use it for our benefit. How can social media be used to our advantage in education? Let’s try and answer this.

Importance of Social Media in Education

Today platforms like Facebook, Twitter, LinkedIn, etc., are most widely used by( both) teachers, professors, and students, and they have become quite popular among them. Social media plays a very important role for students as it makes it easier for them to access and share information, get answers and connect with teachers. Students and teachers can connect and share content through social media platforms, using these platforms well.

Social Media Importance are the following:

• Live Lectures: Many professors are conducting live video chats on skype, Twitter, and other places for their lectures. This makes it easy for students and teachers to learn and share while just sitting in their homes. How easy and convenient education can be with the help of social media.
• Increased support : Since we use social media at our disposal at any hour of the day, teachers can provide off-hours support and solve queries of students even after class timings. This practice also helps the teacher understand their students’ development more closely.
• Easy work : Many educators feel that social media makes work easier for students. It also helps the teacher expand and explore their own possibilities//skills// and knowledge.
• More disciplined : The classes conducted on social media platforms are more disciplined and structured, as we know that everyone is watching.
• Teaching aids : Social media can help students nourish their knowledge with many teaching aids available online. Students can watch videos, see images, check out reviews and instantly clear their doubts while watching the live processes. Students and teachers can make their lectures more interesting using these tools and teaching aids.
• Teaching Blogs and write-ups: Students can enhance their knowledge by reading blogs, articles, and write-ups by renowned teachers, professors, and thinkers. This way, good content can reach a wide audience.

Below are the related topics to Social Media available at IL

• Essay on Internet
• Essay on Social Media Addiction
• Influence of Social Media
• Speech On Social Media
• Disadvantages of Using Social Media

Essay on Social Media: Importance, Advantages, Disadvantages

Social media remains the most talked about thing these days. Many debates are going on regarding whether social media is good or bad. Many views are available to us, and it is up to us to read and understand them properly and reach a conclusion.

Importance of Social Media

Social media platforms help their users to connect, share and give information and content to millions of others. The importance of social media cannot be ignored since it plays a crucial role in our lives today.

• Building a brand: Today, quality content, products, and services are easily accessible online. You can market your product online and build a brand.
• Customer support: Customers can read reviews and feedback before buying a product or service and make a smart choice.
• Social media is a great educational tool.
• Through social media platforms, you can connect with your target audience.
• It is also a great way to access quality information.
• Social media can help you get the news and happenings in just a click.
• Social media also helps you connect with friends and relatives and make new friends.

Advantages of Social Media

Social media comes with a lot of advantages. We can owe a substantial part of our society’s growth to social media. We have witnessed a blast of information and content in the last few years and cannot deny the power of social media in our lives.

Social media is widely used to create awareness for important causes in society. It can also help many noble causes run by NGOs and other social welfare societies. Social media can also aid the government in other agencies to spread awareness and fight crime. It is a strong tool for business promotion and marketing for many businesses. Many communities are built through social media platforms essential for our society’s growth.

Disadvantages of Social Media

Social media is considered one of the most harmful in our lives. Wrong use can lead to bad conclusions. There are many disadvantages of social media:

• Cyberbullying: many children have become the victims of cyberbullying that has caused them a lot of harm.
• Hacking: The loss of personal data can lead to security issues. Some crimes like identity theft and bank details theft can harm any individual.
• Addiction: Prolonged use of social media can lead to addiction in youth. Addiction causes one to lose focus on other important things like studying etc. People get so absorbed that they get cut off from society and harm their personal lives.
• Scams: Many predators are looking for vulnerable users that they can scam and make a profit off.
• Relationship frauds: Honeytraps and MMS porn are the most caused fraud online. People are lured into relationships and love schemes and then cheated on.
• Health issues: The excessive use of social media can affect your physical and mental health in a big way. People often complain of becoming lazy, fat, having itchy eyes, loss of vision, and stress issues after excessive use.
• Loss of social and family life: Everyone being busy on the phone is one of the most common sites in a family gathering nowadays.

Frequently Asked Questions (FAQs)

What is social media in 5 lines.

Social media is an online platform or digital technology that enables users to create, share, and interact with content and connect with others globally.

What are 10 points social media?

Ten points about social media could include: a) It facilitates communication and networking, b) Allows sharing of information, news, and opinions, c) Offers a platform for businesses to promote their products and services, d) Provides opportunities for entertainment and content consumption, e) Can be a tool for social activism and raising awareness, f) Enhances personal branding and self-expression, g) Enables real-time updates and engagement, h) Can be addictive and time-consuming, i) Raises concerns about privacy and data security, and j) Requires responsible usage and digital literacy.

What are the 4 main social media?

The four main social media platforms commonly referred to are Facebook, Instagram, Twitter, and LinkedIn. However, the social media landscape is vast and continually evolving, with many other platforms gaining popularity.

What is called social media?

Social media refers to the digital tools and platforms that allow individuals and organizations to create, share, and interact with content, as well as connect with others virtually.

Is social media helpful?

Social media can be both helpful and detrimental depending on its usage. It can facilitate communication, information sharing, and networking. However, it can also contribute to issues like misinformation, cyberbullying, privacy concerns, and addiction.

How social media affects our life?

Social media can affect our lives in various ways. It can impact our relationships, self-esteem, mental health, and time management. It can also shape public opinion, influence behavior, and provide opportunities for personal and professional growth.

What are benefits of social media?

Some benefits of social media include: a) Facilitating communication and staying connected with friends, family, and communities, b) Providing a platform for sharing ideas, creativity, and talents, c) Offering networking opportunities for personal and professional growth, d) Enabling access to information, news, and resources, e) Supporting social causes and activism, f) Facilitating business promotion and marketing, and g) Fostering global connections and cultural exchang

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• Tween and teen health

Teens and social media use: What's the impact?

Social media is a term for internet sites and apps that you can use to share content you've created. Social media also lets you respond to content that others post. That can include pictures, text, reactions or comments on posts by others, and links to information.

Online sharing within social media sites helps many people stay in touch with friends or connect with new ones. And that may be more important for teenagers than other age groups. Friendships help teens feel supported and play a role in forming their identities. So, it's only natural to wonder how social media use might affect teens.

Social media is a big part of daily life for lots of teenagers.

How big? A 2022 survey of 13- to 17-year-olds offers a clue. Based on about 1,300 responses, the survey found that 35% of teens use at least one of five social media platforms more than several times a day. The five social media platforms are: YouTube, TikTok, Facebook, Instagram and Snapchat.

Social media doesn't affect all teens the same way. Use of social media is linked with healthy and unhealthy effects on mental health. These effects vary from one teenager to another. Social media effects on mental health depend on things such as:

• What a teen sees and does online.
• The amount of time spent online.
• Psychological factors, such as maturity level and any preexisting mental health conditions.
• Personal life circumstances, including cultural, social and economic factors.

Here are the general pros and cons of teen social media use, along with tips for parents.

Healthy social media

Social media lets teens create online identities, chat with others and build social networks. These networks can provide teens with support from other people who have hobbies or experiences in common. This type of support especially may help teens who:

• Lack social support offline or are lonely.
• Are going through a stressful time.
• Belong to groups that often get marginalized, such as racial minorities, the LGBTQ community and those who are differently abled.
• Have long-term medical conditions.

Sometimes, social media platforms help teens:

• Express themselves.
• Connect with other teens locally and across long distances.
• Learn how other teens cope with challenging life situations and mental health conditions.
• View or take part in moderated chat forums that encourage talking openly about topics such as mental health.
• Ask for help or seek healthcare for symptoms of mental health conditions.

These healthy effects of social media can help teens in general. They also may help teens who are prone to depression stay connected to others. And social media that's humorous or distracting may help a struggling teen cope with a challenging day.

Unhealthy social media

Social media use may have negative effects on some teens. It might:

• Distract from homework, exercise and family activities.
• Disrupt sleep.
• Lead to information that is biased or not correct.
• Become a means to spread rumors or share too much personal information.
• Lead some teens to form views about other people's lives or bodies that aren't realistic.
• Expose some teens to online predators, who might try to exploit or extort them.
• Expose some teens to cyberbullying, which can raise the risk of mental health conditions such as anxiety and depression.

What's more, certain content related to risk-taking, and negative posts or interactions on social media, have been linked with self-harm and rarely, death.

The risks of social media use are linked with various factors. One may be how much time teens spend on these platforms.

In a study focusing on 12- to 15-year-olds in the United States, spending three hours a day using social media was linked to a higher risk of mental health concerns. That study was based on data collected in 2013 and 2014 from more than 6,500 participants.

Another study looked at data on more than 12,000 teens in England between the ages of 13 to 16. The researchers found that using social media more than three times a day predicted poor mental health and well-being in teens.

But not all research has found a link between time spent on social media and mental health risks in teens.

How teens use social media also might determine its impact. For instance, viewing certain types of content may raise some teens' mental health risks. This could include content that depicts:

• Illegal acts.
• Self-harm or harm to other people.
• Encouragement of habits tied to eating disorders, such as purging or restrictive eating.

These types of content may be even more risky for teens who already have a mental health condition. Being exposed to discrimination, hate or cyberbullying on social media also can raise the risk of anxiety or depression.

What teens share about themselves on social media also matters.

With the teenage brain, it's common to make a choice before thinking it through. So, teens might post something when they're angry or upset, and regret it later. That's known as stress posting.

Teens who post content also are at risk of sharing sexual photos or highly personal stories. This can lead to teens being bullied, harassed or even blackmailed.

Protecting your teen

You can take steps to help your teens use social media responsibly and limit some of the possible negative effects.

Use these tips:

Set rules and limits as needed. This helps prevent social media from getting in the way of activities, sleep, meals or homework.

For example, you could make a rule about not using social media until homework is done. Or you could set a daily time limit for social media use.

You also could choose to keep social media off-limits during certain times. These times might include during family meals and an hour before bed.

Set an example by following these rules yourself. And let your teen know what the consequences will be if your rules aren't followed.

• Manage any challenging behaviors. If your teen's social media use starts to challenge your rules or your sense of what's appropriate, talk with your teen about it. You also could connect with parents of your teen's friends or take a look at your teen's internet history.
• Turn on privacy settings. This can help keep your teen from sharing personal information or data that your teen didn't mean to share. Each of your teen's social media accounts likely has privacy setting that can be changed.

Monitor your teen's accounts. The American Psychological Association recommends you regularly review your child's social media use during the early teen years.

One way to monitor is to follow or "friend" your child's social accounts. As your teen gets older, you can choose to monitor your teen's social media less. Your teen's maturity level can help guide your decision.

Have regular talks with your teen about social media. These talks give you chances to ask how social media has been making your teen feel. Encourage your teen to let you know if something online worries or bothers your teen.

Regular talks offer you chances to give your child advice about social media too. For example, you can teach your teen to question whether content is accurate. You also can explain that social media is full of images about beauty and lifestyle that are not realistic.

• Be a role model for your teen. You might want to tell your child about your own social media habits. That can help you set a good example and keep your regular talks from being one-sided.

Explain what's not OK. Remind your teen that it's hurtful to gossip, spread rumors, bully or harm someone's reputation — online or otherwise.

Also remind your teen not to share personal information with strangers online. This includes people's addresses, telephone numbers, passwords, and bank or credit card numbers.

• Encourage face-to-face contact with friends. This is even more important for teens prone to social anxiety.

Talk to your child's healthcare professional if you think your teen has symptoms of anxiety, depression or other mental health concerns related to social media use. Also talk with your child's care professional if your teen has any of the following symptoms:

• Uses social media even when wanting to stop.
• Uses it so much that school, sleep, activities or relationships suffer.
• Often spends more time on social platforms than you intended.
• Lies in order to use social media.

Your teen might be referred to a mental healthcare professional who can help.

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• Hagan JF, et al., eds. Promoting the healthy and safe use of social media. In: Bright Futures: Guidelines for Health Supervision of Infants, Children, and Adolescents. 4th ed. https://publications.aap.org/pediatriccare. American Academy of Pediatrics; 2017. Accessed Oct. 3, 2023.
• Social media can help connect: Research-based tips from pediatricians for families. Center of Excellence on Social Media and Youth Mental Health. https://www.aap.org/en/patient-care/media-and-children/center-of-excellence-on-social-media-and-youth-mental-health/. Accessed Oct. 3, 2023.
• Health advisory on social media use in adolescence. American Psychological Association. https://www.apa.org/topics/social-media-internet/health-advisory-adolescent-social-media-use. Accessed Oct. 3, 2023.
• Social media and teens. American Academy of Child & Adolescent Psychiatry. https://www.aacap.org/AACAP/Families_and_Youth/Facts_for_Families/FFF-Guide/Social-Media-and-Teens-100.aspx. Accessed Oct. 3, 2023.
• Social media and youth mental health: The U.S. surgeon general's advisory. U.S. Department of Health and Human Services. https://www.hhs.gov/surgeongeneral/priorities/youth-mental-health/social-media/index.html. Accessed Oct. 3, 2023.
• Teens, social media and technology 2022. Pew Research Center. https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/. Accessed Oct. 3, 2023.
• Popat A, et al. Exploring adolescents' perspectives on social media and mental health and well-being — A qualitative literature review. Clinical Child Psychology and Psychiatry. 2023; doi:10.1177/13591045221092884.
• Valkenburg PM, et al. Social media use and its impact on adolescent mental health: An umbrella review of the evidence. Current Opinion in Psychology. 2022; doi:10.1016/j.copsyc.2021.08.017.
• Berger MN, et al. Social media use and health and well-being of lesbian, gay, bisexual, transgender, and queer youth: Systematic Review. Journal of Medical Internet Research. 2022; doi:10.2196/38449.
• Self-Harm. Pediatric Patient Education. https://publications.aap.org/patiented. Accessed Oct. 3, 2023.
• Liu M, et al. Time spent on social media and risk of depression in adolescents: A dose-response meta-analysis. 2022; doi:10.3390/ijerph19095164.
• Coyne SM, et al. Does time spent using social media impact mental health? An eight year longitudinal study. Computers in Human Behavior. 2020; doi:10.1016/j.chb.2019.106160.
• Viner RM, et al. Roles of cyberbullying, sleep, and physical activity in mediating the effects of social media use on mental health and wellbeing among young people in England: A secondary analysis of longitudinal data. The Lancet. Child & Adolescent Health. 2019; doi:10.1016/S2352-4642(19)30186-5.
• Riehm KE, et al. Associations between time spent using social media and internalizing and externalizing problems among US youth. JAMA Psychiatry. 2019; doi:10.1001/jamapsychiatry.2019.2325.
• Hoge E, et al. Digital media, anxiety, and depression in children. Pediatrics. 2017; doi:10.1542/peds.2016-1758G.
• How to help kids navigate friendships and peer relationships. American Psychological Association. https://www.apa.org/topics/parenting/navigating-friendships. Accessed Oct. 24, 2023.
• Hoecker JL (expert opinion). Mayo Clinic. Oct. 31, 2023.
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More From Forbes

Why social media is the most misunderstood job in corporate america.

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Participants hold signs in support of TikTok outside the U.S. Capitol Building in Washington, DC.

The fact that U.S. politicians can simultaneously believe that TikTok is both a threat to national security , and also a core channel for reaching a key voter demographic, perfectly illustrates the tension at the heart of social media. Senators want to engage with TikTok, but on their terms—which is exactly the conundrum facing marketing teams and brands, but expanded to geopolitical scale.

Eight of the 10 most valuable companies in the world derive revenue from the attention economy, but social media as a professional discipline has only really existed for the past decade. During that time there’s been a wholesale shift from text-based platforms like Facebook and Twitter being the dominant forces to image-based platforms like Instagram and TikTok becoming the primary channels for users and advertisers alike.

I spoke to four social media executives to get their perspective on how the landscape, and the job itself, has changed dramatically over the past 10 years.

The Evolution Of Social Media And The Rise Of TikTok

Kate Winick made the transition from a traditional editorial background into social media more than a decade ago, joining Elle magazine as their Social Media Manager in 2013. At the time, Kate saw this as an opportunity to incorporate data into legacy media in a way that was entirely new.

“Instead of just putting an article out there and maybe your mom reads it, and somebody tells you they thought you did a good job, all of a sudden there's live traffic monitoring and you can see whether or not the story is resonating with people,” she said.

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For Winick, who in her most recent role led social media at Peloton, the biggest shift has been from the emphasis on copy to the focus on imagery and video.

“I joke that if I had a dollar for every time we’d pivoted to video over the last 13 years, I would have retired by now,” she said. She notes that, for the platforms, video has long been the goal because “video is really sticky, people spend a lot of time watching it” but conversely, it’s very expensive to produce, which perhaps explains why the medium took some time to gain traction. TikTok solved that by making the user the creator, unlocking explosive growth to 1.5 billion users, making it the fourth largest platform in the world (behind Facebook, YouTube and Instagram).

Bari Tippett (currently the head of social at Sweetgreen) has spent her whole career in social media and is quick to emphasize how much the role has changed in the past decade. From managing all social channels for multiple brands agency-side, to the growth of dedicated in-house teams, to the emergence of video. “I had to really figure out how to make short-form video on my iPhone,” Tippett said. “I remember the first TikTok I ever made took me an hour, now I can make TikToks in my sleep.”

Winick goes on to point out that while the trope of “the intern running social media” was never an accurate portrayal of what was happening inside marketing teams, in the early years of social media it was “a very challenging, under-appreciated individual contributor kind of role.”

That has shifted, and social is now seen as a powerful channel, with a much higher degree of visibility for the professionals charged with managing a brands’ social presence.

The Changing Role Of Social Media Executives

Another tension at the heart of social media centers on the demographics of some of the largest consumers of the medium, according to Winick: “I don't want to make this about age, I'm over this being about age. But there is a certain amount of social that really, really, runs on pop culture, and you become less relevant as pop culture is no longer made for you” there is therefore “a perception and a concern from leadership that if you're not a kid anymore, do you understand really, what kids are talking about?”

Tippett has a similar perspective: “now I say I'm like an actress - I come to work and I am acting as Sweetgreen Sweetgreen . That is me from 9 to 5 and I think that's what's really fun about social” but goes on to say that the shifting expectations of both brands and consumers puts a lot more pressure on social media teams. Customers want to feel that they’re part of the conversation and expect faster and faster responses: “It's not just posting, it's really creating relationships with people online all day every day. Social never sleeps.”

Nathan Poekert (who has run social at brands including American Eagle and BMW) believes that “the social media role is always going to be misunderstood because the role of social media is different for every single brand” largely because brands “define social media at different stages of the marketing funnel.” He goes on to explain that there can also be a certain amount of perception dissonance for social media professionals: a CMO might be happy to share a viral video that garnered 10m views in a board meeting, while still viewing the teams that created it as fundamentally unserious “oh you’re the TikTok person.”

Social Transitions From A Retention Play To A Growth Channel

From her early days in editorial (encouraging users to consume more content) to her recent five-year stint at Peloton, Winick has seen first-hand the evolution of social as a retention tool, to a growth and acquisition channel: “we don't necessarily know what somebody's first touch point is anymore. Do we know if they've seen a bike in their friends’ home? Or have they seen one of our TV commercials, or did they get a piece of our collateral mailed to them? Did they find us on social first, or did they see an instructor make an appearance on Good Morning America?” In this context, social should be treated like any other brand touchpoint, because “social is the brand, and the brand is social.”

Poekert argues that “80% of social channels are top-of-funnel focused, and because there is very weak attribution right now, you’re not able to measure social media as having direct impact on the funnel.” Winick goes on to say however that “It was very, very clear that this is something that could unlock major hockey-stick growth for brands and news outlets that figured out how to use it effectively, and how to use it to get their content in front of other people”

How To Build A Career In Social Media

Zaria Parvez (recognized by this publication as “one of the most influential voices in corporate social media”) acknowledges that the first year of her career “was just figuring out what it means to work in social media,” though that didn’t stop Zaria from recognizing the enormous potential of TikTok:

“TikTok announced they had one billion monthly active users, and there was no one at the time that I thought that was owning TikTok the way that Wendy's owns Twitter, for example. And it felt like a cool challenge to do in my little corner in Pittsburgh.”

At the same time Parvez recognized that it would be important to have some clear metrics noting “a viral video might have hit 10 million views, but then the question often is, so what?” One of the ways Duolingo Duolingo has achieved this is through their onboarding survey, which helps to provide attribution for new users in a way that isn’t typically possible from social channels. Doing so helps “show our impact, which helps get more buy-in for more risky ideas, and more budget.”

In Parvez’s view, success in social requires a “very strong test-and-learn mentality, and something I always say that you can plan mentality where you can't plan virality… I don't have a go-viral button, but there's certain things that we can do to create an environment that will create virality that will ultimately lead to new users.” Kate adds that there is an also an element of judgement at play “do you, as a senior leader, have the instincts developed to notice when something is happening, and to make a judgment call about whether this is something for your brand or not?”

For Parvez, the tension at the heart of social media is clear “you can't sell, you have to entertain, but I don't think all brands have fully incorporated that mindset. It's still something we're all rubbing up against, and the brands that are able to do this, I think, have found success.” Ultimately, Parvez believes that “you have to be willing to take risks, and to push things forward, and ask for forgiveness instead of permission.”

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