personal presentation hair salon

Importance of Personal Presentation and Hygiene When Working in a Salon

When you look professional and tidy it suggests that you take pride in your workplace and what you do. If you look unprofessional and scruffy it suggests that you don’t care about how you look and your work place.

The client may get the impression that you may not care about them and potential customers may avoid getting any kind of service from you.

Hygiene = Professionalism Personal hygiene is also very important in a salon because bad hygiene can put clients off from returning to your services even if they are impressed with the treatments you have given them. Body odor is one of the main concerns in personal hygiene in a salon, when you are performing treatments on a client as you are leaning over the client a lot and it is very uncomfortable for the client. You should want your client to feel happy and relaxed at all times during a treatment in your salon. Making sure that you are wearing a clean uniform and clothing everyday also helps to prevent body odor.

Dirty hands and fingernails are another very important aspect of hygiene in a salon, as it could mean that you could be carrying infections and infestations from one client to the next. To prevent spreading infections like this you must make sure that you clean and sanitize your hands after every client.

Use Uniforms to Keep Up Appearance You may not think it but a uniform is also a big part of personal presentation and hygiene when trying to maintain health and safety. Wearing open toed shoes can be very dangerous when working in a salon as you can drop products and equipment on your toes. Personal protective equipment is also very important not only for the client but for you as well. Aprons can protect yourself and your clothing from products.

Aprons can also help to keep your uniform clean which also helps your overall presentation. Wear gloves during treatments and even while washing hair, as it can cause you to get contact dermatitis if you don't use them. Dermatitis is a skin condition where the skin becomes red, swells, itchy, or develop skin legions. Allergens and toxins, when they come in contact with the skin, can cause this general skin irritation.

Comfortable Employees Means Comfortable Customers Making sure that you follow all health and safety acts in a salon is very important to ensure that you and everyone else that enters the salon are safe, and that they feel comfortable. There are so many different aspects of health and safety in a salon they go from being aware of spillages and breakages, to making sure that all clients have had a patch test before any treatment.

By maintaining a professional appearance that is both fashionable and hygienic will ensure that your customers will return for services again and again.

Hair The Ultimate Guide to Growing Long Healthy Hair Importance of Personal Presentation and Hygiene in a Salon How to Consult a Client Before a Hair Treatment Natural Homemade Remedies for Frizzy Hair

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Why Personal Presentation in the Beauty Industry Matters

Personal presentation in the beauty industry is crucial for salon staff. Whether it’s at a hairdresser, spa, wellness centre or elsewhere, people come to salons to look good and feel their best.

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Personal presentation in the beauty industry is crucial for salon staff. Whether it’s at a hairdresser, spa, wellness centre or elsewhere, people come to salons to look good and feel their best. If staff members appear sloppy or unprofessional, their credibility (as well as the whole salon’s) can fall under scrutiny.

Are you in the beauty sector and wondering if your appearance is giving off the right vibes? Read on to find out more.

Why is personal presentation in the beauty industry important?

7 seconds . That’s all it takes to form a first impression. As a salon worker, you need those 7 seconds to present a smart, professional front that will gain the trust of your clients. The impression we give is a combination of our appearance, body language and communication. Besides giving off a professional aura, getting your clients to trust you is incredibly important. They are often left in a vulnerable position while you work with them. Whether you’re dealing with someone’s hair or body, an element of intimacy and trust rests on you to make them feel comfortable.

Good working practices

If you’re a beauty industry rookie or a seasoned veteran, there are some standards you should always adhere to.

Not all salons have a uniform, but they will all have a dress code. You are responsible for maintaining your uniform and ensuring you always look presentable. When it comes to washing your uniform, it’s crucial that you follow the washing instructions. If your uniform is white, ensure you don’t mix it in with a coloured wash. If it’s black, steer well clear of bleach – both in washing and at work. Also, be wary of nail polish and fake tan to ensure the longevity of your uniform.

Make-up, skin, and nails

If you work in this industry, there’s a good chance you might be providing one of these services professionally to a client. This means that your client will judge your professional ability to do their hair/make-up/nails based on how your hair/make-up/nails look. Your make-up shouldn’t be too over the top – l ight day make-up is more than enough to show good knowledge of application techniques. Looking after your skin as best you can highlights the importance of a good skincare routine to your clients.

When it comes to nails, first and foremost, you need to assess yours from a safety standpoint. In salons that offer massage, facials, etc., keeping the nails short means you won’t scratch, pinch or hurt your client. No nail polish or extensions should be worn to avoid allergic reactions from clients. However, if you work as a nail technician, this rule will differ as you need to provide an example of your salon’s work. If you’re working in a place that permits nail polish, ensure that it isn’t chipped or coming off, as this can look unprofessional.

Like the rest of you, your hair should be always kept neat and tidy. Long hair should be tied up in a ponytail or bun and kept off the face. It should also be clean and free from grease. From an aesthetic standpoint, it matters, but also from a hygiene point of view. Your clients don’t want to brush your hair off them during their treatment. Apart from anything, it’s very unhygienic!

Your jewellery can also impact a client’s experience at your salon. Wearing rings, for example, during a facial can catch on or irritate the skin. Excessive amounts of jewellery can also make for a negative experience. For example – a client has had a stressful day, so they book a massage to relax and relieve some of the tension of the day. The masseuse is wearing multiple bracelets on their wrist and rings on their fingers. While trying to settle into the massage, the client is met with the jangling sound from bracelets and the feel of the rings upon their skin. While they were looking to relax, the masseuse’s jewellery – a seemingly small thing – impacted their experience. When in doubt – don’t wear it!

The touchy subjects

Now it’s down to some of the more sensitive subjects of presentation in the beauty industry.

We live in a world that is becoming more accepting of those with ink. Tattoos are a personal choice, and employers can no longer discriminate against those with tattoos when hiring. However, keep in mind how your tattoos may appear to clients. If you can, try and keep them to areas you can cover if necessary. Derogatory ink can make for negative first impressions and leave your clients feeling uncomfortable. If you’re planning on getting a new tattoo, consider your salon and how this would impact the way your clients see you.

Personal hygiene

Your personal hygiene is an extremely important aspect of your presentation. As you’re working in close quarters with your clients, you must be conscious of how you present to them. Body odour is one of the most important things to be wary of – especially if you work in a hot spa environment. Take the time to ensure your uniform is clean , and use a non-perfumed deodorant that is strong enough to keep you dry and fresh while you put in the hard yards! Avoid wearing perfume or cologne, too, as some people are sensitive to smells, which can feel overpowering.

Fresh breath is another thing to keep in mind. Avoiding foods like onion, garlic, fish, and anything with a strong odour can help to eliminate poor oral hygiene. Steer clear of handling these foods the night before. They can leave a smell on your hands – even long after washing them – which isn’t pleasant for the client you’re giving a facial to the next day!

Personal presentation in the beauty industry is crucial. Your client’s first impression of you often is formed in the first 7 seconds and will determine if they’re comfortable with you and think you’re credible. Wearing a uniform, practising good hygiene and looking neat and professional all help to form a strong first impression. If you’re looking to up your game and boost your professional appearance at work, shop the Biz Care range for the beauty industry or head into your closest distributor .

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Salon Personal Hygiene and Presentation

Maintaining high personal hygiene and presentation standards encourages trust and ongoing business in your salon.

A clean, sterile and safe space ensures issues such as cross-contamination are avoided. You and your employees should continually be educated on standard hygiene practices to be enforced in a salon.

This page will guide you on the importance of personal hygiene, presentation and conduct.

Personal hygiene

Everyone should maintain personal hygiene at work. It’s professional, considerate, and often necessary for your working environment.

Before starting salon work, employees should understand and agree to the dress codes and grooming policies. If an employee’s bad personal hygiene becomes a problem, you must address and deal with it.

Bad personal hygiene can consist of the following:

• Unclean apparel
• Persistent coughing or sneezing without covering the mouth
• Overuse of deodorant, perfume or cologne

Some employees may be unaware of their bad personal hygiene at work. This is why it’s good business practice to implement a personal hygiene at work policy.

Hand washing

Washing your hands properly removes dirt, viruses, and bacteria to stop them from spreading to other people and objects, which can spread illnesses.

You should wash your hands:

• When you arrive and leave work
• Before and after client treatments
• after using the toilet or changing a nappy
• before and after handling raw foods like meat and vegetables
• before eating or handling food
• after blowing your nose, sneezing or coughing
• before and after treating a cut or wound
• after touching animals, including pets their food and after cleaning their cages

Read the NHS guide to hand washing .

PPE (Personal protective equipment)

Personal protective equipment includes helmets, goggles, or other garments to protect the wearer’s body from injury or infection.

For every treatment in a salon, a risk assessment should be made to determine what protective equipment is required to carry out the treatment safely.

Salon PPE usually consists of the following:

• Disposable gloves
• Disposable aprons

No smoking policy

All salons should uphold a ‘No Smoking Policy’ when on shift. Staff should not smoke when in uniform, even when covered.

When working in a salon, nails must be kept short and clean. Artificial fingernails/extensions, nail polish, nail jewellery and nail art all have the potential to break apart or chip off, posing a risk of infection or contamination to clients and should, therefore, be prohibited.

Jewellery and piercings

All jewellery should be kept to a minimum and not cause offence or be a health and safety hazard.

Personal presentation

Staff uniforms should be washed at 60 degrees after each shift, and an alternating uniform should be worn between washes. Washing the uniform after each working day reduces the risk of contamination, although wearing one-use PPE will further reduce the risk.

Ideally, staff uniforms should be ironed or steamed after washing.

If there are permanent stains on any item of clothing, they should be discarded.

Working in a salon means being on your feet for most of your shift. Working with different products and machinery can put you at risk of potential workplace hazards. Hazards can include product spills, heavy equipment falls or coming into contact with sharp objects on the floor.

The best shoes for a salon worker are:

• Closed (no part of the foot showing)
• slip-resistant
• puncture-resistant (thick rubber sole)

Shoes should be clean of dirt and stains to ensure the salon floor remains as hygienic as possible.

Working in a salon requires concentration and clear vision to carry out treatments. Hair should, therefore, be tied back away from the face. Doing so also reduces the risk of hair getting caught in equipment, causing injury.

The importance of personal hygiene and presentation in the salon

The following principles should be supported and promoted in the workplace:

• Health, safety and well-being of service users
• Health, safety and well-being of staff
• Infection prevention and control
• Public confidence and professional image
• Professional accountability, as defined by professional bodies/councils

Importance of Presenting A Professional Image in the Salon

In modern society, your visual presentation matters a great deal. Being very social beings, we are permanently being scrutinised or scrutinising other people. Professionally, it is important to portray a credible and trustworthy message. This is because the people that we interact with tend to make decisions that are influenced by the image that we portray. Some of these decisions may affect business.

The first impression that we portray is a combination of how we communicate, the attitude we display, and the visual presence. The image we portray is our business card and it can cause a good or bad first impression.

We’ve spoken to the team at aurora hair and beauty about why good first impressions are a significant part of a hairdressers chances of success and the benefits that come with it.

While working in a salon, your presentation and hygiene should be at their highest standards while working. As a hairdresser, personal presentation is what a client will get out of you. So, your image is very crucial as it reflects the industry that you represent. With that said, below are some of the benefits of maintaining a good professional image;

Benefits of presenting a professional image in the salon

• Wearing a uniform as a hairdresser is necessary as it creates a professional image. If the salon does not operate on a uniform, then hairdressers must wear a certain dress code. Take this for example, when working in a high-end fashionable salon, it will be asked of you to put on fashionable clothes. 
• While wearing uniforms, ensure that they are well ironed, clean, not smell, and have no stains. The uniforms should not expose much skin either as some people may feel offended. Shoes need to be flat or of low heels to ensure comfort. The shoes should not be open shoes as pieces of hair can get under your nails or skin and result in infections. 
• Beauty therapists need to be in uniform most of the time. The clothes should be comfortable and a bit loose to provide the beauty therapist with free movement. The clothes must also be short-sleeved since you may be working with various products. 
• Well-presented hair is crucial for hairdressers. A client will judge you by how your hair looks like. The client will judge your work ethics but also the quality of the salon. If one of the hairdressers looks a mess, she might end up negatively impacting on the salon’s name and work standards. 
• Haircuts should be neat and well maintained. Hair needs to have the right colour, with no leftover dye on the skin. The hair needs to be clean and well-styled. The hairstyle is not a factor as long as it is well dressed up. Hairstyles should display the capability of the salon, how their hairdressers are skilled and what they can offer. 
• While styling your hair, make sure to use products that can be offered by the salon. When working on client’s hair, tell them the effects each product has on their hair. This is because you also need to market and sell hair products too. 
• The hair of beauticians needs to be tied up since they are working on their clients. If the hair is not tied, it will come in contact with the client’s body and irritate. This can also cause your customer to feel uncomfortable and have an unpleasant experience. 
• The make-up that a client applies needs to go hand in hand with their hairstyle and also portray the image of the salon. The make-up should also be applied correctly, use the right foundation, shade and ensure it blends well with your skin. Use eye-shadow matching the colour of your hair instead of using a pencil on your eyeshadows. 
• Beauty therapists are not supposed to wear much make-up. Instead, they need to display a much natural look. She can promote trends by advertising them such as wearing light makeup. 
• To get a more natural look you will need to cleanse your face daily, use face cleaners and tonic. You can use face cleaners such as moisturising cream, foams, and face scrubs. If necessary, you can take advantage of some complexion correction creams. Such creams will enable you to keep a healthy complexion. 
• Hairdressers should not have long nails nor nail extensions. The reason behind this is that you can scratch your customer’s head by accident. You can choose to wear nail varnish. However, ensure that it is not chipped since it does not portray a professional look. Since you use your hands for most of the work in the salon, the varnish could get into your client’s scalp and cause infections. 
• For hand care, hairdressers should use moisturising cream or lotion at least once a week since the product you use on the hair of your client can make your hands feel rough. As you will be bound to wash so many clients’ hair, you will tend to lose so many oil cells making your hands dry. 

Hairdressers need to deliver their best services to their clients and leave them feeling satisfied and happy so that they can come back again. Therefore, they need to pay attention to their professional image, body language, tone and use of language.

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Personal Presentation

PERSONAL HYGIENE

Cleanliness is one of the top factors men look for when choosing a barbershop.

Maintaining a clean and tidy shop and having a high level of personal hygiene will mean clients subconsciously build trust in you.

Personal hygiene refers to cleaning and caring for your body. Maintaining good personal hygiene is necessary for personal, social and health reasons, however it is particularly important in the barbershop as you come into regular close contact with clients. Ensuring that you maintain a high level of personal hygiene will reduce risk of cross-infection and cross-contamination.

Many businesses will have a clear set of guidelines for staff to follow – this avoids confusion and ensures everyone maintains the same high standard.

As barbers, we work in close contact with several clients every day. Body odour can therefore be a major issue, especially on a hot, sunny day when the hairdryers are going full blast! Bathing or showering daily, wearing clean clothes and the use of anti perspirants will reduce the risk of body odour. 

Fresh breath is vital! Brush your teeth at least twice a day and avoid eating strong smelling foods such as garlic or onions for lunch. And all you smokers out there – a quick wash of the hands and a mint does not make the smell disappear, so timing is crucial. If you are about to do a facial massage with a shave, try not to smoke beforehand so that you don’t offend your client – after all, a client will not return for a bad smelling treatment.

Some services require you to be in your client’s personal space – especially when shaving or cutting facial hair. Hands should be washed regularly throughout the day to keep them clean and remove dirt and product, and nails should be kept neat, clean and tidy.

As a barber you MUST look after your hair. After all, if you cannot look after your own hair why should clients trust you with theirs?  Keep your hair clean, grease-free and in style. In this industry, people will judge a book by its cover.

Some barbershops have a uniform requirement – they may provide you with branded tops, or you may be asked to wear a certain colour scheme - and some barbershops let you wear what you want. It is part of the job to get your clothes covered in hair, so it is a good idea to separate your work clothes from your other clothes. Many barbers wear aprons, which will protect you to a certain extent.

Comfort is key when is comes to choosing work shoes. Barbers are on their feet for long periods of time and you do not want to be uncomfortable or in pain for the best part of the day. For safety reasons, most salons and barbershops will not allow open-toed sandals – this is a prevention of hair splinters and in case you drop anything sharp or heavy which could cause major injury. Also avoid wearing dirty or scuffed shoes as this will not make a good impression with clients.

Personal Protective Equipment

Personal Protective Equipment (PPE) is protective clothing designed to protect the wearer’s body from injury or infection. In barbering, common PPE includes gowns, towels, aprons and gloves. It is also good practice in a barbershop to use neck strips or tissues before putting on a gown to avoid cross-contamination with the gown. Also, when cutting facial hair it is important to make sure the client’s eyes are protected with eye protectors, such as cotton pads. 

As barbers we are part of the fashion industry and the image we portray should reflect this. How we look is a big part of our individual personality. Clothes, shoes, tattoos, jewellery and most importantly hair all change with the fashion. Barbers and hairdressers therefore need to stay up to date to ensure they stay relevant to their clients.

YOUR SHOP IMAGE

With so many barbershops on the high street it is important to make sure your business stands out from the crowd. 

Promote your high standards and skill in allures of barbering. Always display your qualifications, awards and certificates

Personal appearance

A professional appearance is essential to success – no one wants to walk into any business with staff that look a mess! Uniform in the barbershop can vary drastically from shop to shop – a shirt and a bow tie is often seen in high end barbershops; some barbers prefer branded t-shirts, or smart uniform aprons. Whether you opt in or out of having a uniform, the important thing is that the staff’s image compliments the shop’s image.

Social Media

Taking time out to ensure that you have a good social media presence allows you to keep in touch with your followers. This is a good way to keep both regular clients and new clients up to date on any special offers, business updates, upcoming styles and last-minute appointments. How you conduct yourself on social media can affect your business. keep your private life and ranting off your professional pages.

Your website should clearly reflect the image of the barbershop - if your shop has a vintage feel for example then your website should reflect this. Make sure that it has a clear layout and is easy to navigate – not everyone is comfortable with technology or being online, so keeping things simple ensures your website is accessible to everyone. Make sure that you include essential information such as contact number, location, opening times, and prices.

• 04 August 2016
• Air Care , Hand Hygiene , Menstrual Care , Menstrual Hygiene , Urinal & Toilet Care

Hair, Nail Salon Hygiene Tips And Good Practices [2023]

Table of Contents

Updated on May 30, 2023

Salon Hygiene & Sanitation

In the bustling world of beauty and personal care, hygiene takes center stage. Welcome to our comprehensive guide on Salon Hygiene Tips and Good Practices.

This article is a treasure trove of information for salon owners, employees, and customers alike, emphasizing the importance of maintaining a clean and safe environment in salons.

We delve into the nitty-gritty of hygiene in nail and hair salons, shedding light on the potential risks and how to mitigate them. From the significance of hand hygiene to the necessity of sanitizing surfaces and tools, we cover it all.

Learn about the best practices that can help prevent the spread of infections and ensure a safe, enjoyable salon experience for everyone.

Stay informed, stay safe, and let’s create a healthier salon environment together.

Customers enjoy visiting the salon so they can sit back and relax while professionals take care of their nails and style their hair. Many see this as a time to unwind and treat themselves to a little luxury.

However, clients and employees can acquire infections and viruses from dirty tools, unwashed hands, and contaminated equipment and work surfaces. While these can be harmful and difficult to treat, they can also be avoided with proper workplace and hand hygiene practices.

Hygiene in Nail Salons

There are approximately 375,000 nail technicians in the United States, 96% of which are female . When employees and clients sit across from each other, one of them is at risk for contact dermatitis, infections (like MRSA, M. fortuitum , and the fungal variety), viruses, Hepatitis B, and even HIV. However, this should not scare customers away from your facilities, as long as your professionals maintain good hand hygiene in addition to following the Occupational Safety and Health Administration (OSHA) recommendations.

About 3.6 million cases of open wounds are reported in the US annually. Per OSHA and depending on which state salon employees work in, serving anyone with cuts, open wounds, blisters, or skin infections on their hands and/or feet is a health code violation. Those who have open cuts are at a much higher risk of contracting and spreading infections, as germs can get into broken skin more easily. It may seem unfortunate to turn a customer away, but it may be necessary in order to protect your staff and business.

Salon owners should advise clients to always wash their hands with soap and water before meeting with their technicians, as plenty of sickness-inducing bacteria can live underneath nails, such as staphylococcus aureus , fungus, and yeast.

Approximately 75% of nail salons in the US do not follow proper disinfection protocols. So, make sure your facility is prepared if your clients ask about the hygiene practices before sitting down to an appointment. Patrons have the right to ask a technician to wear gloves, as only 17% wear them as often as they should.

Good Hygiene Practices for Nail Salons

To ensure safer, more hygienic conditions for everyone, and to significantly decrease the chances of anything detrimental spreading, technicians must always:

• Wear gloves
• Properly bandage open wounds
• Be vaccinated for Hepatitis B
• Wash hands and change gloves before and after each appointment
• Sanitize surfaces, like the nail table, chairs, and other common spaces after each visit

Hygiene in Hair Salons

Viruses and infections can also be caught in hair salons. Hairdressers hands and tools are in clients hair for every wash, cut, and styling. Some of the tools they constantly use include scissors, razors, and clippers. Direct contact with skin can be made if the customer is receiving a very short haircut or a facial waxing, so there is always a chance of someone getting a nick or cut, increasing the risk of cross-contamination.

Good Hygiene Practices for Hair Salons

To minimize the hazard, hand hygiene and disinfection of tools are important. Aside from consistently cleaning equipment, stylists should also wash hands before and after:

• Tending to a patron
• Touching a client or surroundings
• Exposure to bodily substance
• After removal of gloves
• After receiving payments and handling cash

Even though the risk of infection is there, businesses can minimize the spread of bacteria by following these tips to keep their patrons and staff at ease and safe.

For more advice and to explore a range of hygiene products and solutions for your business, speak to the Citron Hygiene team today .

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Hair and Beauty: Presenting a Professional Image

• Kia ora koutou
• Hairdressing books
• Beauty books
• Online Resources
• Presenting a Professional Image
• Anatomy and Physiology

The importance of personal appearance in the beauty industry

It is very important to make sure that your personal presentation and hygiene is at the highest standard when working within a salon. Personal presentation as a hairdresser or beautician is very important as it is the first impression a client gets of you. If they don’t like the look of you, it is unlikely that they are going to feel comfortable and may not trust you to complete the treatments they require. Also if you do not trust the person who is going to be taking care of you on that particular day, chances are when they go to apply many of the exotic and expensive skin treatments they really won't be caring about your well-being. Your image is also supposed to reflect the industry (McCarthy, 2013, para 1). 

Articles from the Industry

Yur Topic -    Personal presentation as a hairdresser or beautician is very important.  Your image is also supposed to reflect the industry. When you look professional and tidy it suggests that you take pride in your workplace and what you do.

Hair and Beauty Jobs -  The name says it all really - "beauty industry". Beauty Therapists are in the profession of helping people look good and feel great.

Haiku Deck - Unit 102 Presenting a professional image in a salon.

Youtube video intro into Hair and Beauty sector - UV10343 intro into Hair and Beauty sector and Uv10344 presenting a professional image.

Flying Solo - The image we portray sends an important message to our clients, as well as influences how we feel about ourselves. Therefore, as soloists, we too need to consider our professional image and how to dress for success.  

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Presenting a Professional Image in a Salon

• Tips + Trends

The presentation / visual image counts in modern society. Equally, we are permanently under scrutiny and scrutinising others.

In a professional context, it is essential to convey a message of credibility and trust. , In other words, the people we interact with make decisions that are influenced by the image we send.

Overall, the impression we give is our way of communicating and our attitude.

As a matter of fact, your image is like your personal business card. It can cause a good or a bad first impression.

Want more industry tips? Be sure to subscribe to our weekly newsletter !

Present personal image in a professional context

First impressions are key in the beauty field. Personal appearance is a key factor for clients choosing your salon.

This business field is all about helping people look and feel their best.

If you do not look your best for work every day, you are selling yourself short!

You are what you're selling

In short, you should be the mirror of the services you offer.

If you're a hairdresser, you should have very well-kept hair. If you're in skincare, you should have good skin, etc.

But the attention must extend to the whole look... basically, to the aesthetics of the salon itself.

In fact, building trust in your services can be about behaviour in some cases. However, it is mostly about your professional appearance.

A well-groomed and professional presentation suggests that you take pride in your workplace and in what you do.

On the contrary, if you convey an unprofessional image, this will indicate that you don´t care about your appearance and your workplace.

Demonstrate discretion and good taste

You should ensure that hygiene is at the highest standard when working within a beauty salon.

Clients will always look at you as an example. As a result, presenting well-kept nails, tidy hair, and healthy skin is a must.

Your makeup should be natural and suit your skin. Light day make-up is all you need.

Wear Professional Salon Uniforms

When trying to look presentable in your salon, it is important to wear clothes that make you look professional.

In addition to conveying a visual identity, the use of branded uniforms gives a clean and professional appearance. It brings a sense of trust, credibility, and quality to the establishment.

Everything that a company should convey to their clients!

Not to mention that stylish and comfortable beauty uniforms motivate the staff and make them proud of where they work.

You should always wear clean, well-fitting beauty uniforms to add a touch more of professionalism.

You can get 10% off your new uniform when you subscribe to our newsletter. Sign up today!

Special attention should also be paid to the material of the uniforms. You should always invest in quality fabrics.

In today's beauty market, caring for one's image is a matter of survival.

The most significant differential beauty professionals can have besides the technical professionalism they deliver to their clients is to have a Personal Image appropriate to their profession.

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Personal presentation is how you portray and present yourself to other people. It includes how you look, what you say, and what you do, and is all about marketing YOU, the brand that is you.

What others see and hear from you will influence their opinion of you. Good personal presentation is therefore about always showing yourself in the best possible light.

We all know that you only get one chance to make a first impression. Most of us are probably also aware that it takes quite a long time to undo that first impression—and that if it is negative, we may never get the chance to do so. This page explains some of the skills involved in making a good first impression—and then continuing to impress over time.

Understanding Personal Presentation

Personal presentation is about you and how you present yourself to others.

This includes both in everyday situations and when under pressure, for example, at job interviews. It is best thought of as a form of communication , because it always involves at least two people—the person presenting themselves (you) and the person seeing and hearing you.

Personal presentation covers what other people both see and hear. It includes how you look, what you say, and what you do. It therefore requires a wide range of skills, from improving your personal appearance to your communication skills.

However, all these aspects start from one place: you.

To present yourself well and confidently, you need to believe in yourself—or at least, be able to act as if you do.

Perception is Truth

People who present themselves as confident will be perceived as such by others.

There is also plenty of evidence that once we start acting as if we are confident, we generally feel more confident too.

Confidence—but not arrogance—is a very attractive trait. Having a justified belief in yourself and your abilities helps other people to be confident in you too.

Good personal presentation therefore requires good self-esteem and self-confidence. It means that you have to learn about yourself, and understand and accept who you are, both your positives and your negatives, and be comfortable with yourself. This does not, however, mean that you believe that there is nothing that you can improve—but that you are confident in your ability to achieve, and know how to overcome your flaws.

Paradoxically, therefore, personal presentation is actually not about being self-conscious or overly concerned with what others think about you. People who present themselves well generally do so because they believe in themselves, rather than because they are worried about what other people think. These concepts are closely related to Personal Empowerment .

A complete picture—and a cycle

Personal presentation is about conveying appropriate signals for the situation and for the other individuals involved.

People who lack self-esteem and confidence may fail to convey their message effectively or fully utilise their skills and abilities because of the way they present themselves. However, by improving your communication skills and reducing barriers to understanding, you may also improve your self-esteem and confidence.

Our pages: Communication Skills , Barriers to Communication and Improving Self-Esteem provide more information.

Areas of Personal Presentation

Improving personal presentation therefore requires a look at several different areas.

These include:

Self-esteem and self-confidence – how you feel about yourself and your abilities

Personal appearance – how you look, and how other people see you

Non-verbal communication – your body language, voice and facial expressions

Verbal communication – how you speak and use your words to make an impression

Behaviour – how you behave more generally, including politeness.

Self-Esteem and Self-Confidence

Self-esteem and self-confidence are closely related, but not quite the same thing.

Self-esteem is how you see and value yourself .

Self-confidence is believing in or having faith in your ability , rather than yourself as a person.

Neither self-esteem nor self-confidence are static. They vary as a result of numerous factors, including different situations and the presence of different people, personal stress levels and the level of change. Low levels of self-esteem are often associated with low levels of confidence, but those with good self-esteem can also suffer from low confidence.

To improve your self-esteem and self-confidence, spend time thinking about how you value yourself. Remind yourself of what is good about you, and learn to manage the highs and lows of self-esteem. In particular, try to avoid being affected too much by others’ opinions about you.

It is also worth practising coming across as confident even when you are not, because those who appear confident are not only perceived as confident, but often actually become more confident.

See our pages on Improving Self-Esteem and Building Confidence for more discussion, tips and advice on this area.

Personal Appearance and Non-Verbal Communication

Personal appearance is the way that you dress and take care of your general appearance.

Much as we may hate the idea that appearances matter, this is an important factor in personal presentation. Whether you like it or not, others will make judgements about you based on how you look, which includes how you dress and your accessories. It is therefore worth taking time to think about what messages you are sending to others in the way that you dress.

Case study: The ‘gravitas bag’

Louise was a young graduate, working in a government department. She had been working there about two years, and had just started working for a new boss, a woman just a few years older than her.

One day, on the way to an important meeting, Louise’s carrier bag, in which she was carrying her notebook and pens, broke on the bus. Her boss laughed, but said to her, carefully,

“ You know, you ought to think a bit about how what you wear and carry affects what people think about you. I’m not sure it gives quite the right impression to wander into a meeting with pens and books spilling out of a split carrier bag—that’s why I keep a briefcase in my cupboard for the days when I’ve worn a backpack into work. This may sound stupid, but I always feel that people may be judging me because I’m both female and quite young. I don’t want to give them any reason to doubt my professionalism. ”

Neither did Louise. The next weekend, she went shopping. On the Monday, she proudly showed her boss a new handbag and matching briefcase—her ‘gravitas bag’, as she described it.

Your personal appearance is closely related to the body language, gestures and other non-verbal messages that you use.

Many people are unaware of how they are affected by body language, and also how they are affecting others. By being aware of positive and negative non-verbal signals, you can improve your image and the way people perceive you.

There is more about these ideas in our pages on Personal Appearance and Non-Verbal Communication , including specific pages on Body Language and Face and Voice .

Verbal Communication and Effective Speaking

What you say and how you say it are both important aspects of how you are perceived by others.

Verbal communication is all about the words that you choose. Those who are good at verbal communication understand the impact of their particular choice of words and choose the right words for the situation and the audience. They are skilled at getting their message across to others and ensuring that it has been received.

See our pages on Verbal Communication for more.

Good communicators also use their voices effectively to convey their feelings, and to influence their audience. Your voice says a lot about you and learning how to use it more effectively has many benefits. There are a number of aspects to your voice, including accent, tone, pitch and volume. Some of these are easier to change than others, but it is worth thinking about how each of these affects your audience, so that you can learn to use your voice more effectively. 

See our pages Effective Speaking and Non-Verbal Communication: Face and Voice to learn more.

How you behave, and not just how you speak, will leave a strong impression on others.

For example, if you are habitually late, you may give other people the impression that you do not value their time. Good time management skills can therefore be helpful in giving the right impression—as well as enabling you to work more efficiently.

See our pages Time Management and Avoiding Distractions for some ideas of to improve your time management skills.

More crucially, your general politeness—to everyone, and not just people who ‘matter’—will create an important impression about how you value others.  This is an essential element of personal presentation. It pays to consider your manners.

See our page How to be Polite for more.

Further Reading from Skills You Need

Our Communication Skills eBooks

Learn more about the key communication skills you need to be a more effective communicator.

Our eBooks are ideal for anyone who wants to learn about or develop their interpersonal skills and are full of easy-to-follow, practical information.

And finally…

It is almost certainly impossible to overestimate the importance of personal presentation, especially in creating a good first impression, but also in giving a longer-term view of yourself.

Improving some fairly basic communication skills and increasing your self-awareness will improve your ability to present yourself well. Knowing that you are more likely to say and do the right things, and look the part, will help to increase your confidence. All these will, in turn, help to ensure that you give the right impression.

This is especially true in more formal situations, culminating in improved communication and therefore better understanding.

Continue to: Personal Appearance Self-Presentation in Presentations

See also: Effective Ways to Present Yourself Well Building a Personal Brand That Will Boost Your Career 8 Ways to Effectively Market Yourself as a Professional

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December 18, 2018

The importance of personal presentation, the little things matter.

No matter the age, no matter the ailment, we all possess a sense of personal pride. Yes, we may be feeling a little weak, or lack some mobility, but we still want to look our best. It’s true, if you look better, you feel better too.

At Privatus, we respect and honor our clients’ commitment to personal pride. No matter the circumstance, your personal hygiene and attire should be maintained at the highest level.

And that’s where a trained, professional caregiver can make a world of difference. Maintaining your best personal presentation starts with always being well groomed. It’s more than help with at-home showering. It’s having someone to set up your appointments and take you to the hair salon for cut, color, blow-out, styling – or the barber shop for a trim and shave. It’s making sure your feet are well-cared for, a crucial issue especially as people age. It could be taking a client for a pedicure or to a podiatrist appointment for nail trimming.

It’s making sure your clothes are well maintained – promptly cleaned or sent to the dry cleaner, and taking out the iron or steamer for clothes that are not just clean, they’re crisp! And it’s also, switching your wardrobe so that you have the appropriate clothes for every season. And since life isn’t static, it’s having someone who can help you shop for new clothes, both in-store and online.

A caregiver is there to help you get dressed. We know the frustration that can come from not being able to pull a top over your head, reach back into a shirt or jacket sleeve, or put on a pair of socks, let alone managing zippers and buttons. But it’s also having someone who truly cares as much as you do about presenting your best self. It’s the same whether it’s a day at home or an evening out at a gala fundraiser. Actually, your caregiver can help you take it up a notch for that gala!

And for women, it’s having someone to help with make-up. It may be applying make-up for everyday or arranging for a make-up artist to come to your home before a big event – a board meeting, a milestone celebration, a television appearance. For clients – women and men — who are active in business, politics, and the performing arts, having someone come to your home to do hair and make-up prior to a public appearance is a must. At Privatus, our clients expect the best – of themselves and of our caregivers. And we do everything to fulfill their high expectations. How you present yourself to the world means the world to us.

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Hygiene in Beauty Salons: Essential Guidance

Every business has a duty of care to keep their premises clean, tidy, safe, and hygienic for staff, customers, and anyone else involved with operations. But some work environments are naturally more hazardous than others.

The beauty industry is one that presents a higher risk to health and safety than others. Everyday operations in a salon involve blades and needles, corrosive chemicals, heat and even clinical waste which is far more risks than can be found in the average office space. 

Precautions must be carefully measured against these risks, not only for the safety of those working in and visiting the salon, but also to maintain licenses and stay on the right side of a number of health and safety laws. In this article, we’ll go over all the essential aspects of salon hygiene .  

Beauty Salon Hygiene and the Law

What is salon hygiene exactly? The meaning is different for every establishment. salon hygiene solutions need to meet the exact requirements of the business which is why the Health and Safety Executive precurses so much guidance by advising that a risk assessment will need to be carried out by the business owner before establishing protocols and rules. 

However, there are some pieces of legislation that all beauty salons must adhere to. beauty salon hygiene standards are built on a foundation of several fundamental pieces of legislation.

1. Health and Safety at Work Act 1974 and Health and Safety (First Aid) Regulations (1981)

These apply to all businesses in the UK and require employers or self-employed people to take reasonable steps to keep their staff and customers safe from harm when on the premises or interacting with the business and to provide access to first aid.

To comply, employers must provide access to a workplace first aid kit and appoint a ‘competent employee’, a nominated person whose responsibility it is to ensure the business is compliant with health and safety laws at all times. 

A workplace first aid kit should be British Standard certified to prove that its contents meet standards of quality deemed necessary for providing first aid in an emergency. The Steroplast Workplace First Aid Kit is fully certified.

3. Control of Substances Hazardous to Health Regulations 2002 (COSHH)

COSHH regulations require businesses to assess the risk of any potentially hazardous substances and take protective measures to keep safe anyone who might come into contact with them. In a beauty salon, the risk of dangerous exposure to hazardous substances is a daily one. These could include:

• Naturally occurring irritants like dust or mould in treatment rooms where steam is used.
• Biological substances such as saliva, blood, skin cells, airborne droplets, and aerosols that may carry pathogens or bacteria.
• Synthetic chemicals used in treatments and cleaning protocols. 

All hazardous substances must be identified and their risks noted in your health and safety manual. Staff should be trained in procedures to minimise exposure to the chemicals and should be provided with the necessary PPE to do so. This could include gloves to prevent direct skin contact, aprons to protect clothing and minimise cross-contamination, and respirators to prevent inhalation. Staff performing treatments like fake tanning and tattoos should also wear protective goggles .

PPE to Protect Against Hazardous Chemicals

Procedures should also be put in place to minimise the use of hazardous chemicals to only when absolutely necessary, and all staff should be aware of how to properly store and dispose of them.

4. Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 1995 (RIDDOR)

All accidents, injuries, diseases and dangerous occurrences that happen in the workplace or as a result of the workplace must be reported to RIDDOR by law. The HSE will assess the incidents and provide guidance on how to deal with a mitigate them in the future. If regulations are found not to have been met a business could face prosecution. 

An example of a situation that needs to be reported to RIDDOR could be a sprained ankle as a result of spilling on a freshly cleaned floor, or the onset of dermatitis on a hair stylist’s hands. 

5. Environmental Protection Act 1990

This act is in place to provide guidance and rules that protect and preserve the environment. Beauty salons need to manage their waste disposal operations responsibly to ensure they aren’t causing harm to people, animals and the environment. Salons should arrange a collection of hazardous waste with a licensed specialist disposal company and retain record of their last two years of collections at all times. 

General waste streams should be segregated from other types of waste which could include:

• Sharp tools such as used needles or blades
• Body fluids such as blood
• Waste contaminated with body fluids
• Hazardous synthetic chemicals

Clinical waste should be disposed of into a yellow biohazard bag , with sharp objects disposed of into a sharps bin . Any biohazard spills such as bleeding from an accident must be dealt with in the proper way. Using a biohazard spill kit is the best way to do this. Read our guide on how to use a biohazard spill kit .

Equipment for Disposing of Clinical Waste in a Salon

Find out about which colour waste disposal bags you need for different types of hazardous waste , and how to dispose of clinical waste in our blog.

6. Personal Protective Equipment 2002 (PPE)

These regulations make it necessary for employers to provide personal protective equipment. In a beauty salon there is a range of different needs and different types of PPE required, here are two examples of the most common requirements for PPE:

The importance of hygiene in a salon also extends to your customers. Disposable gowns and capes are also importantfor protecting customers. Trolleys should be used to safety transport products across the salon and minimise the chance of slipping or spilling. It is the responsibility of the employer to ensure PPE is of good quality, well-fitting, and stored and maintained properly.

7. Control of Artificial Optical Radiation at Work Regulations 2010

These regulations apply to beauty salons that offer treatments using laser surgery, Intense Pulsed Light sources (IPLs), and blue light and UV therapies. They dictate that employers must take steps to protect the eyes and skin of everyone from harmful exposure to AOR.

If your salon uses AOR, consider these risks and ways to mitigate them:

8. Manual Handling Operations Regulations (1992)

These regulations are in place to ensure proper resources, training, and techniques are employed to minimise the risk of injury from heavy lifting in the workplace. In a beauty salon, lifting equipment, machinery, boxes of products, or even assisting customers in moving presents a risk of injury from lifting incorrectly. 

The Manual Handling Operations Regulations serve to eliminate hazardous lifting where possible and apply appropriate safety measures. This includes:

• Conducting a risk assessment for heavy lifting and where it can be minimised. For example, moving heavy boxes closer to stations where their contents is used and keeping larger boxes closer to the floor in storage areas.
• Training staff on heavy lifting techniques.
• Supplying heavy lifting machinery where needed.
• Ensuring staff always have the help of another person to lift when needed.

Principles of Hygiene and Infection Control in a Salon

If asked to describe two methods used in the salon to ensure hygiene, surface cleaning and sterilising equipment are probably the first to come to mind. But in order to maintain good hygiene and infection control in a beauty salon, it’s important to know how each stage of the cleaning process contributes to a hygienic environment. The principles of hygiene and infection control in salon operations should be:

• Disinfection
• Sterilisation

With tidying as the most basic step in maintaining a hygienic environment, further stages apply to areas and objects depending on how much of a risk they pose to health and safety. 

Methods to Ensure Hygiene in the Salon

Your risk assessment will reveal areas of business operations that present a risk to health and safety. Methods used in a salon to ensure hygiene should be relevant to these risks and their level of severity.

Who is Responsible?

Hygiene procedures in a beauty salon are the responsibility of everyone. Encouraging a culture of accountability helps to give every member of the team a sense of responsibility and involvement in the hygiene standards of the business. Although different roles apply to different people in the business, they all work towards the same goal:

The role of the business owner:

• To appoint a ‘competent person’ and ensure they have all the resources they need to carry out their duties.
• To ensure all staff have access to training and resources needed to carry out health and safety meaures.
• To ensure the business is compliant with all relevant health and safety laws. 

The role of the competent person:

• To carry out necessary risk assessments and put in place a salon hygiene policy that mitigates the risks found.
• To compile and update a health and safety policy that all staff have access to.
• To ensure all staff are adequately trained in hygiene procedures and health and safety measures.
• To ensure the business is compliant with all relevant health and safety laws and communicate this with the business owner and report to relevant bodies such as the HSE.
• To facilitate routine audits of the business.

The role of the employee:

• To be responsible for their own training on methods used in the salon to ensure hygiene, and ask for training when needed. 
• To carry out hygiene protocols and follow salon hygiene rules as instructed.
• To report any accidents, injuries, or dangerous occurences to the competent person.
• To maintain hygienic equipment and report equipment that needs maintenance or is faulty.
• To take responsibility for client safety and hygiene during treatments.

Keeping Salon Furniture Clean

Salon furniture should be non-porous to help make cleaning and disinfecting easier. Beauty couches or chairs where treatments are administered should be disinfected between each use and a fresh piece of couch roll should be applied. If using towels, ensure they have been boiledor washed on a hot cycle beforehand and only even use a towel once before washing it again. 

Most salon chairs are made with PVC or vinyl which breaks down and cracks when alcohol wipes are used to disinfect them, compromising the flat surface and greatly increasing the chance of contamination. Use alcohol-free wipes to avoid this happening.

Chairs and tables in waiting areas should be cleaned and disinfected each day, along with reception desks, nail bars, and hairstyling units.

Cleaning Salon Floors

Stray nails, hair strands, dead skin cells, and powers from products can build up on the floor making it a source for cross-contamination. With your salon door opening and closing and people moving about all day, it’s easy for these light materials to get swept up into the air and inhaled.

Ask staff to sweep as they go, cleaning up after each treatment, and use a liquid detergent diluted in water to mop at the end of each day. Hair salon hygiene rules may include steam cleaning floors in order to lift hair snippings from difficult areas like tile grout.

Cleaning Salon Touchpoints

As part of your C risk assessment you will need to be aware of the touchpoints on your premises in order to regularly disinfect them. Take a journey through your salon and consider all of the objects that staff and customers might touch on a regular basis to add a process to your salon hygiene and infection control procedures :

• Door handles
• Card machines
• Kitchen Equipment

Use a surface disinfectant to spray and wipe these areas or an alcohol wipe to quickly spot clean throughout the day. Considering nail salon hygiene , salons with nail bars should deep clean these areas each day, and carry out thorough cleaning between customers as they are high contact touchpoints.

Salon Equipment Cleaning and Hygiene

The cleaning tools and equipment between uses is of utmost importance and proper protocols of sterilisation should be adhered to. Tools used on one customer can easily transmit bacteria to the next if not cleaned and sterilised well. Tools that are kept together could all become infected easily if one dirty implement is put in storage with them. 

Following treatment, all tools used should either be disposed of or cleaned and disinfected. Equipment that has been in contact with body fluids will need to be cleaned and sterilised before use again.

Download our salon hygiene checklist PDF to keep a record of daily, weekly, and monthly cleaning tasks. Tasks are organised by area and can be ticked off when complete.

Salon Hygiene Products

Your salon hygiene product list should cover all these essentials:

Infection Control:

Personal Hygiene in a Beauty Salon

Why is personal hygiene important in a salon? Trained professionals in the beauty industry will be aware of the high importance of personal presentation, hygiene, and conduct in a salon . As beauticians and stylists move between different areas of the salon they could act as carriers of bacteria and germs.

Using tools and equipment on one customer and making contact with that customer could lead to the transfer of harmful particulates that could not only cause an infection for the employee but be transferred onto another customer or member of staff. 

Personal presentation, hygiene, and conduct in the salon should be carried out with strict hygiene protocols in mind. Each member of staff should be fully trained in the importance of personal hygiene in a salon so they know how to properly conduct themself in a way that minimises the chance of cross-contamination. This includes: 

• Wearing appropriate PPE for the task. For example, wearing disposable gloves and an apron when cleaning the salon at the end of the day, or wearing a face visor and respirator when using fake tan. 
• Taking care to keep uniforms or work clothes clean by wearing disposable aprons where necessary and washing garments regularly on hot cycles.
• Disposing of gloves between treatments before touching anything else and washing hands regularly.

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How to Present a Professional Image in a Salon?

Posted by Abhey Mehta on 19th Jan 2021

Nowadays, presentation counts a lot in modern society so most people are busy scrutinizing other people passing by. In the professional world it is important to convey a message of credibility and trust because the people interact and instantly make the decision that is either influenced by image or can even fluctuate in terms of negotiation and business. Impression on the first contact depends upon the way one communicates, attitude, and visual presence. The image of a person can be compared to a personal business card so it can be anything, good or bad.

The Personal Image in the Professional Context:

The first impression is fundamental of any beauty industry and personal appearance plays the role of a key factor. In the case of the salon business, employees need to display a sense of confidence to the clients. In this business dimension, the major focus is lead on making people appear and feel good that can be attended by getting drabbed in professional salon uniforms . Therefore, you must look best at your workplace every day to sell out your professional image with the best abilities. Hairdressers and salon therapists should depict the service of the salon that they are offering. For example, hairdresser need to have well-settled hair as it is the core of their business.

But, it does not mean that he/she does not need to focus on the whole attire. Credibility depends on behavioral activities such as knowledge, ethics, sympathy, posture, etc, and even professional competence and appearance. To have a good professional presentation, it is needed to feel proud of the place he/she is working in and even of their job profile. In case, anyone displays an unprofessional image then it indicates that he/she does not care about their appearance and workplace.

Good Taste and Judgment Power

These are the two important things that ensure the best presentation and hygiene that match the higher standard of a beauty salon. The client considers the employee of the salon or spa as an example so it is essential to keep yourself well dressed along with the well-kept nails, tidy hair, and healthy skin that are considered to be essential nowadays for all girls and women. In terms of make-up, it is important to respect your tones and allow yourself to appear natural. Light make up reflect good knowledge of the appliance techniques.

Professional Salon Uniforms:

When you have to provide direct service to the customer then, it important to wear a uniform that provides a professional tone such as beauty tunics in Australia ? To convey the best visual identity, one can make use of the branded salon uniforms that provide a clear and professional appearance to boost the sense of trust, credibility, and quality for the establishment. This is the important thing that a salon conveys to its customers. Stylish and beautiful uniforms motivate the staff and even make them feel proud that they are working in a good environment. Professional dress codes need to be consistent in terms of body type, age, and profession. But, the branded uniforms help in differentiating the salon from the competition. Howsoever, major attention needs to be paid to the fabric of the uniform that needs to be high quality. 

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Why Personal Presentation in the Beauty Industry Matters

Personal presentation in the beauty industry is crucial for salon staff. Whether it’s at a hairdresser, spa, wellness centre or elsewhere, people come to salons to look good and feel their best. If staff members appear sloppy or unprofessional, their credibility (as well as the whole salon’s) can fall under scrutiny.

Are you in the beauty sector and wondering if your appearance is giving off the right vibes? Read on to find out more.

Why is personal presentation in the beauty industry important?

7 seconds . That’s all it takes to form a first impression. As a salon worker, you need those 7 seconds to present a smart, professional front that will gain the trust of your clients. The impression we give is a combination of our appearance, body language and communication. Besides giving off a professional aura, getting your clients to trust you is incredibly important. They are often left in a vulnerable position while you work with them. Whether you’re dealing with someone’s hair or body, an element of intimacy and trust rests on you to make them feel comfortable.

Good working practices

If you’re a beauty industry rookie or a seasoned veteran, there are some standards you should always adhere to.

Not all salons have a uniform, but they will all have a dress code. You are responsible for maintaining your uniform and ensuring you always look presentable. When it comes to washing your uniform, it’s crucial that you follow the washing instructions. If your uniform is white, ensure you don’t mix it in with a coloured wash. If it’s black, steer well clear of bleach – both in washing and at work. Also, be wary of nail polish and fake tan to ensure the longevity of your uniform.

Make-up, skin, and nails

If you work in this industry, there’s a good chance you might be providing one of these services professionally to a client. This means that your client will judge your professional ability to do their hair/make-up/nails based on how your hair/make-up/nails look. Your make-up shouldn’t be too over the top – l ight day make-up is more than enough to show good knowledge of application techniques. Looking after your skin as best you can highlights the importance of a good skincare routine to your clients.

When it comes to nails, first and foremost, you need to assess yours from a safety standpoint. In salons that offer massage, facials, etc., keeping the nails short means you won’t scratch, pinch or hurt your client. No nail polish or extensions should be worn to avoid allergic reactions from clients. However, if you work as a nail technician, this rule will differ as you need to provide an example of your salon’s work. If you’re working in a place that permits nail polish, ensure that it isn’t chipped or coming off, as this can look unprofessional.

Like the rest of you, your hair should be always kept neat and tidy. Long hair should be tied up in a ponytail or bun and kept off the face. It should also be clean and free from grease. From an aesthetic standpoint, it matters, but also from a hygiene point of view. Your clients don’t want to brush your hair off them during their treatment. Apart from anything, it’s very unhygienic!

Your jewellery can also impact a client’s experience at your salon. Wearing rings, for example, during a facial can catch on or irritate the skin. Excessive amounts of jewellery can also make for a negative experience. For example – a client has had a stressful day, so they book a massage to relax and relieve some of the tension of the day. The masseuse is wearing multiple bracelets on their wrist and rings on their fingers. While trying to settle into the massage, the client is met with the jangling sound from bracelets and the feel of the rings upon their skin. While they were looking to relax, the masseuse’s jewellery – a seemingly small thing – impacted their experience. When in doubt – don’t wear it!

The touchy subjects

Now it’s down to some of the more sensitive subjects of presentation in the beauty industry.

We live in a world that is becoming more accepting of those with ink. Tattoos are a personal choice, and employers can no longer discriminate against those with tattoos when hiring. However, keep in mind how your tattoos may appear to clients. If you can, try and keep them to areas you can cover if necessary. Derogatory ink can make for negative first impressions and leave your clients feeling uncomfortable. If you’re planning on getting a new tattoo, consider your salon and how this would impact the way your clients see you.

Personal hygiene

Your personal hygiene is an extremely important aspect of your presentation. As you’re working in close quarters with your clients, you must be conscious of how you present to them. Body odour is one of the most important things to be wary of – especially if you work in a hot spa environment. Take the time to ensure your uniform is clean , and use a non-perfumed deodorant that is strong enough to keep you dry and fresh while you put in the hard yards! Avoid wearing perfume or cologne, too, as some people are sensitive to smells, which can feel overpowering.

Fresh breath is another thing to keep in mind. Avoiding foods like onion, garlic, fish, and anything with a strong odour can help to eliminate poor oral hygiene. Steer clear of handling these foods the night before. They can leave a smell on your hands – even long after washing them – which isn’t pleasant for the client you’re giving a facial to the next day!

Personal presentation in the beauty industry is crucial. Your client’s first impression of you often is formed in the first 7 seconds and will determine if they’re comfortable with you and think you’re credible. Wearing a uniform, practising good hygiene and looking neat and professional all help to form a strong first impression. If you’re looking to up your game and boost your professional appearance at work, shop the Biz Care range for the beauty industry or head into your closest distributor .