rhetorical devices used in persuasive speeches

60+ Rhetorical Devices with Examples for Effective Persuasion

Rhetorical devices are essential tools in the world of communication, aiding speakers and writers in persuading or engaging their audience effectively. These powerful techniques help convey meaning and evoke emotions, allowing individuals to present their ideas from a specific perspective. As components of the broader concept of rhetoric – the art of effective communication – rhetorical devices can be found in various forms, including language structure, sound, and imagery.

There may be many times that you will hear the use of rhetorical devices in an English conversation or see it in written text, but it can be confusing to understand if you are not sure how they are used. In this article, we are going to look at what rhetorical devices are and what different types of rhetorical devices there are with useful examples.

Rhetorical Devices

What are rhetorical devices.

A rhetorical device is a way of phrasing some words or sentences so that it evokes a specific kind of emotion. It is a great way to get your opinion across and make people believe what you say is a clear absolute truth.

Though history, the best and most prolific writers and speakers have used and developed a plethora of rhetorical devices. People such as Cicero and Demosthenes come to mind or Abraham Lincoln . The last great orator who excelled at using rhetorical devices was the late, great Martin Luther King.

Utilizing rhetorical devices, authors and speakers can appeal to logic or reason (logos), emotions (pathos), or credibility (ethos). Often, these strategies can make a point more convincing, thereby enhancing comprehension and impact on the audience. From metaphors and hyperbole to alliteration and anaphora, numerous rhetorical devices exist, catering to a diverse range of communication styles and purposes.

By mastering the use of rhetorical devices, individuals can significantly improve their writing and speaking abilities, adapting their approach according to the context and target audience. Familiarity with rhetorical devices enables an understanding of when and how to apply specific strategies for maximum effect, ultimately strengthening one’s overall communication prowess.

Types of Rhetorical Devices

Repetition and sound devices.

Various rhetorical devices use the power of repetition and sound to create emphasis, emotion, and catch the reader’s attention. Here are some common examples:

• Anaphora : The repetition of a word or phrase at the beginning of successive clauses. Example: “We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets.”
• Alliteration : The repetition of initial consonant sounds in words that are close together. Example: “Peter Piper picked a peck of pickled peppers.”
• Assonance : The repetition of vowel sounds in words that are close together. Example: “The rain in Spain stays mainly in the plain.”
• Consonance : The repetition of consonant sounds in words that are close together. Example: “Pitter patter of little feet.”
• Onomatopoeia : Words that imitate the sounds they represent. Example: “The bees buzzed, and the brook babbled.”

Figurative Language

Figurative language uses words or expressions in a non-literal way to create a vivid picture, emphasize a point, or evoke emotions. Some common examples include:

• Metaphor : A comparison between two unlike things without using “like” or “as”. Example: “Time is a thief.”
• Simile : A comparison between two unlike things using “like” or “as”. Example: “Her smile was as warm as the sun.”
• Personification : Giving human qualities to non-human things. Example: “The wind whispered through the trees.”
• Hyperbole : Deliberate exaggeration for effect. Example: “I’m so hungry, I could eat a horse.”
• Irony : A contrast between expectation and reality. Example: “The fire station burned down.”
• Oxymoron : A combination of contradictory words. Example: “Deafening silence.”
• Synecdoche : Using a part of something to represent the whole. Example: “All hands on deck.”

Persuasive Techniques

Rhetorical devices can be used to persuade an audience by appealing to different aspects of human reasoning. Some well-known persuasive techniques include:

• Logos : Using logic, reason, statistics, and facts to persuade.
• Pathos : Appealing to emotions to persuade.
• Ethos : Establishing credibility and trust by referring to authorities or ethical values.
• Antithesis : Contrasting ideas for emphasis. Example: “It was the best of times, it was the worst of times.”
• Allusion : Making a reference to another work, event, or person to create a connection or make a point. Example: “He was a real Romeo with the ladies.”
• Analogy : A comparison between two similar things to explain a complex concept. Example: “A heart is like a pump.”
• Euphemism : Using a mild or indirect expression to replace a harsh or blunt one. Example: “Passed away” instead of “died.”
• Parallelism : Repeating a grammatical structure for emphasis or balance. Example: “Like father, like son.”

These are just a few examples of the many rhetorical devices that writers and speakers use to convey their messages effectively and memorably. By using repetition, sound patterns, figurative language, and persuasive techniques, communicators can engage their audience, emphasize key points, and achieve the desired effect.

Rhetorical Devices: History and Theory

Greek origins.

Rhetoric has its origins in ancient Greece and has long been linked with public speaking and persuasion. In the Classical period of ancient Greece, around the 5th century BC, rhetors or rhetoricians taught the art of public speaking to fellow citizens in Greek republics. This practice later extended to teaching the children of the wealthy in the Roman Empire. The study of rhetoric developed as a means of communication and persuasion, central to the Greek educational system.

Aristotle’s Modes of Persuasion

A key figure in the history of rhetoric is the Greek philosopher Aristotle , who contributed immensely to the development of rhetorical theory. Aristotle outlined three modes of persuasion in his work, “Rhetoric.” These three modes are:

• Logos : This mode focuses on the logical appeal of an argument, using reasoning and evidence to persuade the audience. Aristotle believed that a well-constructed argument based on reason and facts would lead to more effective persuasion.
• Pathos : In this mode, rhetoricians employ emotional appeals to provoke audiences’ feelings and engage their emotions. By targeting the audience’s values, desires, and fears, pathos helps create a connection between the speaker and the audience.
• Ethos : This mode emphasizes the credibility and character of the speaker. Aristotle argued that persuading an audience requires establishing the speaker’s trustworthiness, expertise, and moral character.

In addition to these modes of persuasion, Aristotle also introduced the concept of a thesis, which is the central argument or main point of a speech or text. This element serves as the foundation upon which the speaker’s persuasive efforts are constructed.

By understanding and applying Aristotle’s modes of persuasion, today’s writers and speakers can increase the effectiveness of their communications, making them more compelling and persuasive. This foundation remains essential for those interested in the history and theory of rhetoric.

Rhetorical Devices List

Common rhetorical devices.

Here is a list of rhetorical devices most commonly used:

1. Alliteration

Another name for alliteration is tongue twisters . You might remember them from your youth. Any time you notice that a few words, one after the other share the first few, initial consonant sounds you have yourself an example of alliteration. But alliteration isn’t only used in children’s tongue twisters, such as “ she sells seashells “, they are also used by brands to make their names much more memorable, for example, “ Krispy Kreme “.

2. Allusion

Every time you make a reference to some places, events, or a person you are making an allusion . For example, one could say, ” I’m not Sherlock Holmes to figure that out ”. It is helpful when one tries to get a point across because you can reference something well known and not explain something at great length.

3. Amplification

Repeating the same word one after the other, combined with an adjective or two makes it seems stronger, more significant. That is the rhetorical device called amplification. For example, “ his face is red, so so red “. It could indicate that the colour in somebody’s face is of an extraordinary shade of red, to a worrying degree.

Sometimes the easiest way to explain things is to strike a parallel with some other thing that is quite similar to it. But one has to be careful with analogies, not every analogy is true One of the most basic logical fallacies is the Conclusion from Analogy. An analogy would be, “ She is as pale as a ghost “.

5. Anaphora

This is one of the rhetorical devices that Shakespeare loved. Anaphora is defined as repeating a single word or a phrase in successive phrases. For example, “ some glory in their birth, some in their skill, some in their wealth “. The repetition of the word some in our examples gives the quote its rhythm, playfulness, and power. It does not come as a surprise that anaphora is a staple device for many famous poets. But poets aren’t the only ones who can benefit from this device, any learned orator can.

6. Antanagoge

Sometimes referred to as a backhand compliment, an antanagoge is when you combined a positive and a negative statement together. For example, “ this summer season was dry, but not as dry as the one back in 2012 .”

7. Antimetabole

Repeating words in verse order is what antimetabole is all about. One of the most famous examples comes from the father of philosophy, Socrates. he said, “ eat to live, not live to eat “.

8. Antiphrasis

This device is used for ironic, sarcastic and humoristic effect. One of the biggest proponents of this rhetorical device was the French nobleman, and maxim writer, Baron De Rouchefoult. It usually makes fun of opposites. So you can call a really ugly painting, such a Mona Lisa, or a very slow person, Usain Bolt.

9. Antithesis

Any time you make a connection between two events, people or things you are using this rhetorical device. The most celebrated and repeated example of antithesis was Neil Armstrong’s speech after he set foot on the moon. Another example would be a quote from the famous German writer Goethe, who said, “ love, is ideal, marriage real “. It means that it is one thing to love someone, but spending your entire life with a person is something completely different, real without illusions.

10. Appositive

If you want to describe a noun better, with another noun, you are using appositive. For example, Alexander of Macedonia, master general. In this example, the master general is the appositive and describes something noteworthy about this historical figure.

11. Enumeratio

Enumeratio is when you try to make some sort of point my numbering things one after the other. Salespeople often use this when they want to sell you something. They will list every feature the item has in an attempt to make you agree with them. They hope to spark your interest in purchasing this item that way.

12. Epithet

An epithet is a word that summarises the most important thing in a person or event. Throughout history, this has been used for propaganda purposes. There are a lot of racially and sexually charged epithets that have brought a lot of pain and suffering to a lot of minorities.

13. Epizeuxis

You can hear this rhetorical device out of the mouths of children, more often than adults. When you repeat the same word, again and again, to add emphasis to an emotion or state of mind you got an epizeuxis. For example, a child might say this when it sees a plate full of vegetables, “ this plate is yucky, yucky, yucky .”

14. Hyperbole

Another term of phrase for hyperbole is an exaggeration. For examples, when you are bored and don’t want to do a specific task you might say, “ This will take forever. ”

15. Litotes

This rhetorical device litotes is used to same something positive with the use of a word or phrase usually reserved for a negative context. For example, one could say “ I’m not unfamiliar with it “. Or to translate, I know a lot about the thing that you are talking about. “ You are not average player, aren’t you? ” which means you are nothing but average. Or one could say “ This is not my first rodeo ” which means, trust me I have a lot more experience than you give me credit for.

16. Metanoia

To make the statement more powerful, you correct the phrase you just used with another one to add emphasis. For example, one could say “ This is the best burger in town, even in the whole state. ”

17. Metaphor

Metaphor is used to compare to things that don’t immediately spring to mind to give one of those things an added quality. For example “ Brevity is the soul of wit “. By this, we mean that saying as much as we can with as little words as we can is a mark of true intelligence.

18. Anacoluthon

Every time there is a sudden break, usually mid-sentence, an anacoluthon is formed. The first part of anacoluthon is never finished because the second part exceeds it in importance. For example “ I was cleaning my garden with -She screamed ”

19. Anadiplosis

This rhetorical device is when you repeat a word or multiple words that have ended one sentence or grammatical structure at the beginning of your next sentence. For example “ I was driving the car. The car that I bought with my own money ”

20. Anastrophe

Anastrophe is the willing inverse of the natural word order in a sentence. This is because you want to put what is most important at the end of your thought. One popular user of this rhetorical device is the fictional, but widely beloved Jedi Master Yoda. He uses multiple rhetorical devices, but anastrophe is certainly his favorite. Some of the most known Yoda quotes are indeed anastrophes. For example, “ Persuade you, I shall ” or “ The path to the dark side, fear is ”

21. Antanaclasis

When you repeat the same word again and again in a few sentences that follow each other, but the repeated word changes meaning in each new sentence or part of a grammatical structure. Probably the most known example of this rhetorical device comes from one of the greatest citizens the USA has ever had, Benjamin Franklin. While debating an opponent once Franklin reportedly said: “ Your argument is sound… all sound “. A wonderful piece of wit combined with the right kind of rhetorical device. He is playing with the meanings of the word sound, which could be something stable and correct and also just noise.

22. Apophasis

Apophasis comes from the Greek phrase and it means “ To say no “. It is the closest rhetorical device to irony and it is accomplished when a speaker brings something up by denying it. For example “ I’m not saying that this article is not a great work of art “.

Every clear, rhetorical expression of doubt is an aporia . Aporia comes in many forms but the most celebrated example is a quote from Shakespeare that almost everyone who went to school as quoted at least once. This example is from Hamlet and it says “ To be or not to be, that is the question. ”

24. Apostrophe

Every time a speaker goes from addressing one individual and abruptly switches his attention to another person or an item is called apostrophe. This other person or item doesn’t even need to be present. Apostrophes can be quite common in an internal monologue a character has in a movie or a novel. For example “ My dear Sun you torture me, What power this heavenly body possesses over us, oh Lord “.

25. Asyndeton

One of the more common and simple rhetorical devices. Many famous sayings and quotes belong to the asyndeton family of rhetorical devices. Asyndeton is the removal of conjunctions between grammatical structures or sentences. Probably the most notable example is the quote by Julius Caezar after he usurped his own city. The quote reads “ I came, I saw, I conquered “. Quite poetic for such a mass-murdering, genocidal maniac.

26. Auxesis

Many writers, of both serious and imaginative books, are though to use Auxesis. The word is greek and it means growth. It is the gradual increase in power and emphasis from one word to the next, erupting at the end of the sentence with its most powerful phrase or word. An example of auxesis would be “ The metal felt warm, then hot, then burning” or “I looked, I smiled, I laughed, I died from laughter “.

27. Bdelygmia

One of the rare examples of rude or abusive language in the whole field of rhetorical devices. A bdelygmia is a rant full of abuses. Nowadays, you are most likely to encounter them at sporting events, especially if the reporter interview a player that has just lost an important game or derby. For example “ If I was raised any differently I might call our coach a complete imbecile incapable of calling the simplest of plays at the right time. Yeah, a total no show, waste of time of a human being “.

28. Cacophony

This rhetorical device cacophony is when you use harsh words to add some effect to your statement or to grab the attention of the person you are addressing. For example, a frustrated lover might say “ Every breath that I take without you close to me feels like a thousand daggers taring my insides apart “. It might sound cruel, manipulative or harsh, but that is the point. Others might see it as a guilt trip, but one lover has the intention to show the other just how painful every moment that they spend apart really is for him or her.

29. Chiasmus

In this rhetorical device Chiasmus , you reverse the order of words, whole grammatical structures or concepts and repeat them in reverse order. One of the most notable examples comes from the Christian savior, half man half God, Jesus Christ. He said to his twelve apostles one time “ Don’t judge unless you want others to judge you “.

30. Commoratio

Every time you are repeating yourself with different words you are using commoratio. Or in other words, whenever you want to say the same thing, but with different words over and over again you are using commoratio. For some reason, British comedy troupes are fond of this rhetorical device. Most notably Monty Python. One such example would be “ He is crazy, nuts, off his rocker, goofy, silly, gone, gonzo, totally gone, whipped like a bat ”

31. Diacope

Borrowing its name from the Greek phrase which means to cut in two, this rhetorical device is the repeating of one word or a whole grammatical construction separated by another word. For example “ In times like these, it is always good to remember that, there were always times like these ” In this example times like these are the grammatical structure that keeps repeating, and the middle part is the divider.

32. Hendiadys

This rhetorical device entails the use of a conjunction between two words that grammatical isn’t really all that necessary. One such example would be “ I’m starting to feel sick and tired of all your rambling ”

33. Dehortatio

This rhetorical device comes from the Latin word and means dissuasion. It is used when you want to give someone a piece of strong advice on what not to do. It has an opposite brother or sister, whatever you want to call it in the family of rhetorical devices called adhortatio. One of the most known examples came from the famous Nazi fighter and British prime minister, Winston Churchill, when he in a speech to the nation, during Nazi air raids said “ Never, never, never give in. No matter how small and insignificant the thing might seem. Never, never give in ”

34. Diatyposis

This rhetorical device comes from Greek. It was probably developed by some of Socrate’s famed sophist opponents. If you want to use an elegant rhetorical device that will help you dictate rules to your audience, this device might be ideal. As in this example from the great eastern philosophical work, Tao Te Ching “ When you rule, don’t try to control. When you think, keep it simple ”

35. Distinctio

Coming from the Latin word that means differentiation. When a speaker wants to leave all ambiguity about a certain word a said and precisely and clearly let his audience know what he is saying by a particular word. This rhetorical device comes up often in political speeches, for example, “ By enemies I mean all of those who didn’t join our cause during the Second World War “.

36. Epanorthosis

Coming from the Greek phrase meaning self-correction. One uses it when one tries to take something back that was earlier said. Or, when one wants to clarify something one has said earlier. This is most often done because the speaker realizes that the thing that he ha said previously didn’t have the desired effect. By applying epanorthosis, the speaker adds more emphasis and power to the things he has previously said to his audience. For example, a speaker might say “ All of, thousands no tens of thousands here today. ”

37. Hyperbaton

This rhetorical device has many cousins. It is of the family of rhetorical devices that inverse the order of words in a sentence or any other grammatical structure, to add strength and emphasis to the most important part of said structure. Yoda, one of the most popular fictional characters of all time, likes to use this device, as well as many romantic poets. An example of this device would be “ One swallow does not a summer make. ”

38. Meiosis

It comes from Greek and it means to make smaller. The use is similar to its Greek origins. It denotes any form of description that is designed to lessen the value or importance of a thing. It can seem similar to litotes but while litotes is more sarcastic, meiosis is far more direct. An example of meiosis might be “ It is only a scratch “. In the case mentioned, the wound the speaker suffered is probably a serious or grave one, but he isn’t discouraged by it or doesn’t want to let his opponents know just how much damage he took. That is why he or she used meiosis to both encourage himself and discourage his or her opponents.

39. Paronomasia

The closes thing to an explanation for this rhetorical device is to claim that it is indeed a sort of ancient word for a pun. Paronomasia that emphasizes the phonic similarities between two words. It can be very prevalent among wordplay, for both adults and children. Some examples are “meet” and “meat”, or “old lord”. It is a great device to use when one wants his words to be ambiguous. One can find this device in many epic poets as well as Shakespeare. They usually use it in the mouth of one of the villains, to mask his true intents.

40. Pleonasm

As we have seen in earlier examples, word repetition and especially its rhythm capture out attention ever so easily. Pleonasm is another rhetorical device that capitulates on this mysterious habit of the human mind and ears. While others repeated words themselves, pleonasm is focused on repeating the same ideal, through multiple grammatical structures, but always trying to express it through different words or phrases. Naturally, and logically, Pleonasm comes from the greek and it means to be excessive. An example of a pleonasm would be “ Our Czar, our ruler, our leader, would like to be brief on the western campaign “.

41. Polyptoton

Coming from, you guessed it, Greek it means many fallings. It is a device where you repeat words that share an origin, like judge and judging or beat and beaten. Repeating those words of equal origin gives the sentence of phrase its signature strength. Some of the most known examples of polyptoton come from religious texts and are really easy to memorize because of their rhythmical setup. The most known example to most people on the western Hemisphere would probably come out of the New Testament, from Matthew’s gospel “ Don’t judge, or you will be judged yourselves .”

42. Polysyndeton

This rhetorical device comes from Greek and roughly translating it, it would mean bound many together. It is accomplished with one conjunction, that is repeated a number of times to combine many phrases or grammatical structures together. The most used conjunction used is probably – and. We find numerous examples of polysyndeton in children when they start to enumerate things. For example “ My mom has beauty, and courage and strength and brains and knows how to cook and is fast ”

43. Scesis Onomaton

Any sentence that is made out of exclusively nouns and adjectives is a scesis onomaton. Sometimes prepositions are added, but verbs are always excluded in the scesis onomaton. An example would be “ That is an opportunity, a chance, a shot ”

44. Sententia

The majority of moral sayings, be it a proverb maxim or aphorism is a form of this rhetorical device. Or in other words, any expression of conventional wisdom. But it has to be expressed in a brief, short sentence, with the most important point expressed at the end. It comes from the Latin word that means sentence. An example of this rhetorical device would be “ War is superior to a bad peace ” or “ Only a man who thinks himself miserable is indeed miserable ”

45. Sentential Adverbs

This rhetorical device is used when we want to give, power or emphasis to an adverb. It is either a single word or a quick and easy phrase that breaks the syntax of the sentence or grammatical construction. So with the help of this word or phrase, we add emphasis on both the word before the break and after the break. An example of sentential adverb would be “ She did not, in fact, divorce her husband ” or “ He won’t, surely, give away his inheritance ”

46. Syllepsis

This rhetorical device comes to use from Greek and it means – a taking. You use this device when you want to give a one-word different meaning than it usually has in relation to other words in the sentence or grammatical structure. A lot of people and even the most astute rhetoricians confuse it with Zeugma. But we won’t get into details here. They can be and usually are used interchangeably. An example of this rhetorical device might be “ His voice reaches so high, and goes way over his smug head ”

47. Symploce

There are many examples of rhetorical devices that use repetition as a means of getting a point across. We all, for some evolutionary reason, like melody and rhythm and rhetoricians know that. One of the most rhythmical and repetitive devices is symploce. To use this device you have to repeat the same word or phrase at the beginning of a couple of continues sentences. But that isn’t all. You also have to repeat a word at the end of each fo those continuous sentences. But it can’t be any word: The word has to have a similar sound to the one you are using at the beginning of those sentences. In other words, you can call symploce a fusion of two devices we have previously mentioned, anaphora and epistrophe. One of the most notable examples come from the famous wit of CK Chesterton. He said “ The lunatic is not the person who lost his mind. The lunatic is the person who lost everything, but his mind ”

48. Synathroesmus

Coming from the Greek word for collection this entry in our list of rhetorical devices is similar to the device accumulatio. But while some devices use the accumulation of words to praise a person or event, this rhetorical device is used to put someone down or to put it harshly, verbally mutilate them. A lot of people who are prone to rants (and let’s face it, Youtube is full of fanboys, and fangirls, who love to rant about every single detail that they like about a certain intellectual property that they allegedly adore) use this device unknowingly. An example of this device would be “ The movie is a soulless, schlocky, amalgamation of everything that is wrong with pop culture ” or “ He is a no-good, clumsy awkward, disease-stricken ape of a man ”

49. Synecdoche

This rhetorical device might have a complicated-sounding name, but it is anything but. Every time you use a part of a sentence or grammatical structure to refer or represent the whole, you are using synecdoche . The same goes for things, people or events. So when people refer to America as a country, they could mean both the US and the two continents. But experience teaches us that they are probably referring to the nation. It is just easier to say one word than the whole structure, The United States of America. It is easy to confuse this device with a metonymy . But remember, metonymy addresses something with a term that is similar, while synecdoche uses a part of something to refer to the whole thing. Like boots to soldiers or wheels for cars.

50. Tapinosis

Another on our growing list of rhetorical devices that are often used, but most often by those that don’t know what they are in fact doing. Another phrase for this rhetorical device would be calling somebody names. It denotes vulgar, or derogatory language. You can hear examples of Tapinosis in children when they fight or call each other all kinds of silly names. Another name for it is humiliatio. But that doesn’t mean it is just a device you use one on one. It can be delivered in speeches as well. There is plenty of tapinosis in every fiery or mad general who addresses his novice recruits. Like in the movie Full Metal Jacket.

An example of such a device would be “ Listen up you maggots. You are nothing but momma’s boys, good or nothing, disgraces of manhood, pieces of dog crap “.

51. Tricolon

Even if the name implies it, this device is not just three colons stacked next to each other. It is indeed, three similar words or phrases, expressed one after the other. This is done to give the description of a thing or person its sort of sense of completeness. A lot of writers use this to give the things they re describing more layers or dimensions, like a word for sight, smell, and hearing. It comes from Greek and it means three units. An example of this rhetorical device would be “ I need three things in a woman. Beauty, jealousy, and no brain ”

52. Topographia

In rhetorics, topographia refers to a lavish or even poetic description of a place. So every time you encounter a detailed description of something in a book you know you are reading an example of topographia.

Coming from the Greek word for question, this device is used by a speaker when we want to discredit someone with a series of aggressive questions that the opponent can’t answer all at once. It is like a torrent of question marks that devours him or her wholly. An example would be “ Who did your party support in 45? On which side of the war were you back then? Were you intending to defend our freedom? The freedom of the world ?”

Logos is a rhetorical device that refers to the use of logic, reasoning, and evidence to persuade an audience. It is often used in argumentative writing or speeches to appeal to the audience’s rationality and intellect. Logos can take many forms, including statistics, facts, expert opinions, and logical arguments. The goal of using logos is to convince the audience that the argument being presented is based on sound reasoning and evidence, and is therefore more likely to be true.

Pathos is a rhetorical device that refers to the use of emotional appeal to persuade an audience. It is often used in writing or speeches to evoke a particular emotional response from the audience, such as sympathy, anger, or fear. Pathos can be achieved through the use of vivid language, imagery, personal anecdotes, and other techniques that appeal to the audience’s emotions. The goal of using pathos is to create a strong emotional connection between the audience and the argument being presented, which can make the audience more receptive to the message and more likely to take action.

Ethos is a rhetorical device that refers to the credibility or trustworthiness of the speaker or writer. It is often used in writing or speeches to establish the author’s authority or expertise on a particular subject. Ethos can be established through various means, such as a speaker’s reputation, professional credentials, or personal experience. The goal of using ethos is to persuade the audience that the argument being presented is credible and trustworthy, and that the author or speaker is knowledgeable and reliable. By establishing ethos, the author or speaker can gain the audience’s confidence and increase the likelihood that the audience will be persuaded by the argument.

Unusual Rhetorical Devices

Kairos  refers to the opportune moment for making a persuasive argument or taking action. It’s about understanding the context and seizing the right moment to maximize the impact of your message. For example, a political candidate might use kairos to address a controversial topic when public opinion is shifting in their favor.

58. Anacoluthon

Anacoluthon  is a deliberate disruption of the syntax within a sentence, often used to emphasize a point or create a sense of confusion. It could be a sudden change in the grammatical structure or an interruption mid-sentence. For instance: “You really need to – can’t you see what’s happening here?”

59. Hypophora

Hypophora  is when a speaker or writer raises a question and then immediately answers it. This rhetorical device can be used to guide readers through a series of thoughts or to make a point more emphatically. Example: “Why do we continue to pollute our environment? The answer lies in our dependence on fossil fuels.”

60. Antiphrasis

Antiphrasis  is the use of a word or phrase with a meaning that is opposite to or contradicts its usual meaning, often for ironic or humorous effect. For example, describing a chaotic situation as “organized chaos” or calling a large person “Tiny.”

61. Dysphemism

Dysphemism  is the use of harsh or derogatory language to describe something or someone, often for the purpose of criticism or humor. For example, calling taxes “government theft” or referring to a leader as a “tyrant.”

62. Asterismos

Asterismos  is a rhetorical device where a word or phrase is placed at the beginning of a sentence or paragraph to draw attention to the following information. For instance: “Listen, everyone here needs to understand the rules.”

63. Paregmenon

Paregmenon  is the repetition of words derived from the same root, used to create emphasis or wordplay. Example: “The team is working diligently to create a diligent workforce.” Here, “diligently” and “diligent” both share the same root.

Rhetorical Devices Examples

Examples of rhetorical devices in speeches and events.

Rhetorical devices are essential tools for speakers to effectively communicate their message and engage their audience. By employing various linguistic techniques, speakers can elevate their speech, making it more impactful and memorable.

One of the most famous speeches in history is John F. Kennedy’s inaugural address. Throughout his speech, JFK employed numerous rhetorical devices to inspire and persuade the audience. For instance, he used parallelism in the well-known phrase, “Ask not what your country can do for you—ask what you can do for your country.” This structure highlights the contrast and emphasizes the speaker’s message.

In addition to parallelism , speakers often use other rhetorical devices such as:

• Metaphor: Comparing two things by stating one is the other, e.g., “The world is a stage.”
• Hyperbole: Intentional exaggeration for effect, e.g., “I’m so hungry, I could eat a horse.”
• Alliteration: Repetition of initial consonant sounds, e.g., “She sells seashells by the seashore.”
• Assonance: Repetition of vowel sounds within words, e.g., “How now, brown cow?”
• Anaphora: Repetition of the same word or phrase at the beginning of successive clauses, e.g., “We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields.”

These techniques can not only emphasize important points but also make the language more memorable and engaging for the audience.

Moreover, the use of rhetorical devices can significantly impact the tone and mood of the speech. For example, a speaker may employ irony to point out a discrepancy or create humor in the listener by using an unexpected twist in their language.

Working with rhetorical devices and mastering their usage is crucial for a speaker to enhance their speech’s overall impact. By understanding the linguistic tools at their disposal, speakers can effectively connect with their audience, leave a lasting impression, and ultimately achieve their communication goals.

Rhetoric in Literature and Poetry

In literature and poetry, the use of rhetorical devices plays a crucial role in offering powerful and persuasive language. These literary elements are employed by writers to convince or persuade their audience through logos, pathos, and ethos.

Literary Devices in Poetry

Poetry often relies on linguistic tools like figurative language and well-known figures of speech , which are considered rhetorical devices. Some common examples include metaphors, similes, and personification. The use of these devices enables poets to create vivid images and evoke emotions, enhancing the reader’s experience.

Examples of Rhetorical Devices in Literature

Various rhetorical devices are used in different types of writing, including narrative and descriptive writing. Some of these include:

• Anaphora : The repetition of a word or phrase at the beginning of consecutive clauses or sentences.
• Hyperbole : Deliberate exaggeration for dramatic or humorous effect.
• Irony : A contrast between the intended meaning and the actual meaning of a word or expression, often for sarcastic, humorous, or dramatic purposes.

When effectively employed, rhetorical devices can help authors produce memorable and influential literary works, reinforcing their messages.

Rhetoric in Music and Place

Rhetorical techniques can also be found in other forms of art, such as music and the description of places. In music, lyrics and composition can be crafted to create an emotional response or convey a specific message. For instance, a songwriter might utilize metaphors and similes in their lyrics, while the melody and rhythm of the music might provoke an emotional response.

Similarly, the description of a place can be enhanced by the use of rhetorical devices. Writers can use figurative language, such as metaphors or personification, to convey the atmosphere and unique qualities of a location more effectively.

In conclusion, rhetorical devices serve as powerful linguistic tools for conveying emotion, imagery, and persuasion across various forms of art and writing, such as literature, poetry, music, and descriptions of places.

Rhetorical Devices Examples in Pop Culture

Rhetorical devices are often used in pop culture to create memorable moments and engage audiences. These techniques can be found in various forms of media, including television shows, movies, commercials, and music.

One example of rhetorical devices in pop culture can be found in the Star Wars franchise, where the character Yoda uses distinctive speech patterns as a form of anastrophe. This is a device where words are deliberately arranged in an unusual order to create emphasis or an attention-grabbing effect. Yoda’s unique way of speaking has become synonymous with wisdom and has made the character a cultural icon.

In music, artists employ various rhetorical devices to enhance their lyrics and evoke emotional responses from their audience. For instance, Beyoncé’s album “Lemonade” incorporates a wide range of rhetorical devices such as alliteration, metaphor, and imagery. These techniques contribute to the album’s powerful narrative, which explores themes of love, betrayal, and empowerment.

Consider the following examples of rhetorical devices in popular songs:

Alliteration : The repetition of consonant sounds at the beginning of words or syllables.

• Example: “Mary, Mary, quite contrary” (traditional nursery rhyme)

Anaphora : The repetition of the same word or phrase at the beginning of successive clauses.

• Example: “We will not flag or fail. We will go on to the end. We will fight in France…” (Winston Churchill)

Metaphor : A figure of speech comparing two unlike things without using “like” or “as.”

• Example: “You’re a sky full of stars” (Coldplay)

Rhetorical devices in pop culture are also prevalent in social media. Memes and viral content often use humor and clever wordplay to deliver messages that resonate with a wide audience. By employing satire, irony, or even puns, creators can make a lasting impression and spread their ideas across various platforms.

In conclusion, rhetorical devices are a crucial element in pop culture, as they help create impactful messages that resonate with audiences. These techniques can be found across different forms of media, from the unique speech patterns of iconic characters like Yoda to the emotional lyrics of popular music, like Beyoncé’s “Lemonade.” By understanding and appreciating the use of rhetorical devices in pop culture, one can gain a deeper appreciation for the creativity and thought behind these memorable moments.

Rhetorical Devices: the Role of Emotion and Humor

The use of emotion and humor in rhetorical devices plays a significant role in creating a connection with the audience and enhancing persuasion. Emotions such as happiness, sadness, fear, and anger appeal to the human soul and tap into the shared feelings of humanity. This connection is crucial in building rapport, trust, and understanding between the speaker and the audience.

Humor, in particular, is a powerful rhetorical tool to establish a connection and identification with audience members. By employing humor, a speaker can make their argument more engaging, approachable, and relatable. This connection increases the likelihood that the audience will be receptive to the speaker’s point of view. Additionally, humor often serves to deflate counterarguments and make opposing points of view appear less credible or even absurd.

Emotions, as part of rhetorical appeals, can be traced back to Aristotle’s concepts of ethos, logos, and pathos. Ethos refers to the credibility of the speaker, logos pertains to the logical arguments presented, and pathos focuses on the emotional appeal to the audience. A balanced combination of these appeals is crucial for effective persuasion.

Incorporating emotions and feelings in rhetorical devices can be achieved through various methods, such as:

• Storytelling: Narrating personal experiences, anecdotes, or case studies that evoke emotions.
• Metaphors and analogies: Utilizing figurative language to simplify complex ideas and spark emotional reactions.
• Evocative words or phrases: Intentionally using language that elicits strong emotions.

It is essential to maintain a level of authenticity and moderation when using emotion and humor in rhetorical devices. Over-reliance on emotions or attempting to manipulate the audience’s feelings can lead to reduced credibility and trust. Furthermore, inappropriate use of humor may alienate or offend the audience, ultimately detracting from the speaker’s intended message.

Rhetorical Devices: Audience and Context

Understanding the audience and context is essential when using rhetorical devices in communication. The audience refers to the readers or listeners to whom the message is being conveyed. They may include primary, secondary, and tertiary audiences, depending on the intended reach of the communication. Each audience group has different needs, expectations, backgrounds, and interests, which must be taken into account when crafting a message.

The context, on the other hand, refers to the circumstances surrounding an act of reading or composition. It plays a significant role in shaping the communication, as it dictates the appropriate tone, style, and rhetoric for a particular situation.

Considering the audience and context is crucial for several reasons:

• Effectiveness of communication : Adapting the message to the needs and interests of the audience increases the likelihood that it will resonate with them and achieve the desired effect.
• Appropriate tone and style : Selecting the right rhetorical devices depends on the context and the audience’s preferences. For example, using a more formal tone in a business setting or casual language for a younger audience.
• Persuasion : Understanding the audience’s background and beliefs can guide the use of ethos, logos, and pathos, Aristotle’s established rhetorical techniques. These techniques can elicit emotional responses, credibility, and logical reasoning, influencing the audience’s opinions and decisions.

Writers and speakers can adopt various strategies to tailor their message to the audience and context, some of which include:

• Demographic analysis : Collecting data about the audience’s age, gender, profession, education, culture, and socio-economic status helps in selecting content and rhetorical devices that are relatable and relevant.
• Psychographic analysis : Assessing the audience’s values, attitudes, interests, and opinions enables a more targeted approach to persuasion and influence.
• Situational analysis : Examining factors such as location, time, and the occasion of the communication helps determine the suitable tone and style.

In conclusion, considering the audience and context is paramount when employing rhetorical devices in communication. This approach ensures that the message effectively conveys the intended information, prompts desired reactions, and resonates with the target audience. Successful communication requires a thorough understanding of the audience and the context, shaping both content and delivery accordingly.

Rhetorical Devices Infographics

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FAQs on Rhetorical Devices

What are rhetorical devices?

Rhetorical devices are techniques used by writers and speakers to effectively communicate, persuade, or express ideas. They help in making language more interesting, engaging, and memorable.

What are some common rhetorical devices?

Some common rhetorical devices include:

• Metaphors and similes: Comparing two different things to highlight their similarities
• Alliteration: Repeating consonant sounds at the beginning of words in close succession
• Hyperbole: Exaggerating for emphasis or emotional effect
• Irony: Using words that convey the opposite meaning of their literal interpretation
• Personification: Attributing human characteristics to inanimate objects, animals, or abstract ideas

Why are rhetorical devices important?

Rhetorical devices are essential for effective communication because they:

• Capture the audience’s attention
• Facilitate understanding
• Enhance the power of persuasion
• Add to the aesthetic appeal of a piece of writing or speech

How can I incorporate rhetorical devices into my writing or speech?

Incorporating rhetorical devices involves:

• Identifying the purpose of your writing or speech (inform, persuade, entertain)
• Choosing the appropriate rhetorical devices to serve that purpose
• Skillfully weaving the devices into your content, ensuring they do not detract from the main message or theme
• Logical Fallacies
• Literary Devices
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15 Examples of Powerful Rhetorical Devices to Level Up Your Communication Skills

• The Speaker Lab
• July 9, 2024

Table of Contents

When it comes to mastering the art of public speaking , there are plenty of skills you might focus on improving. One such skill is the use of rhetorical devices in your speech. From Abraham Lincoln to modern-day authors, these tools have shaped unforgettable narratives and compelling arguments. In this article, we’ll explore some key examples of rhetorical devices that you can incorporate into your own writing to captivate and persuade. By the end, you’ll see how these techniques quietly work behind the scenes to make words come alive.

What Are Rhetorical Devices?

Before we study some examples of rhetorical devices, let’s first define what they actually are. Rhetorical devices are techniques or language used to convey a point or convince an audience. And they’re not just for English teachers or literature buffs—politicians, businesspeople, and even your favorite novelists all use rhetorical devices to persuade and impact their audiences.

While there’s some overlap with literary devices like metaphors, rhetorical devices are specifically designed to appeal to the reader’s sensibilities. In other words, they make an argument more compelling, memorable, and persuasive by tapping into emotions, logic, credibility, and style.

Common Types of Rhetorical Devices

So what exactly are these mysterious rhetorical devices? There are actually dozens of different techniques, each with its own unique effect. Some of the most common types include:

• Ethos: Appeal to the credibility and character of the speaker
• Pathos: Appeal to the emotions of the audience
• Logos: Appeal to logic and reason
• Repetition: Repeating words or phrases for emphasis
• Analogies: Comparing two things to show similarities
• Rhetorical questions: Asking a question for effect, not an answer

These are just a few examples, but they give you a sense of the variety and power of rhetorical devices. Each one serves a specific purpose in crafting a persuasive message.

Purpose of Using Rhetorical Devices in Writing

Of course, you may be wondering why you should bother with all these rhetorical devices in the first place. Can’t you just say what you mean and call it a day? You certainly could, but if you want your writing to have a real impact, rhetorical devices are key.

The purpose of using rhetorical devices in writing is to:

• Engage the reader’s emotions and imagination
• Make your arguments more memorable and persuasive
• Establish your credibility and authority on the topic
• Add style and flair to your prose

Essentially, rhetorical devices are like secret weapons that help your writing pack a punch. They take your arguments from bland to brilliant by tapping into the power of language.

Of course, like any tool, rhetorical devices must be used skillfully and strategically. You can’t just sprinkle them in willy-nilly and expect your writing to improve. It takes practice and finesse to wield them effectively.

But don’t worry—in the next section, we’ll cover some concrete rhetorical devices examples to help you get started. For now, just remember: rhetorical devices are help give your speech a polished feel. Learn to use them wisely, and your writing will reap the benefits.

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15 Examples of Rhetorical Devices in Literature and Everyday Language

Now that we’ve covered the basics of what rhetorical devices are and why they matter, let’s dive into some specific examples. Once you start looking for them, you can find these devices everywhere, whether it’s in famous speeches, classic literature, pop songs, and even everyday conversations. Let’s dive in.

Rhetorical Questions

A rhetorical question is a question asked for effect, not expecting an answer. These questions are designed to make the reader or listener think, emphasizing a point or provoking an emotional response.

• “If you prick us, do we not bleed? If you tickle us, do we not laugh? If you poison us, do we not die? And if you wrong us, shall we not revenge?” ( The Merchant of Venice by William Shakespeare)
• “Are you kidding me?” (Everyday speech)

Alliteration

Alliteration is the repetition of initial consonant sounds in a series of words. It creates a rhythmic, musical quality that makes phrases more memorable.

• “Peter Piper picked a peck of pickled peppers.” (Tongue twister)
• “‘Cause, baby, now we got bad blood.” (“Bad Blood” by Taylor Swift)

Another example of a rhetorical device is an allusion. This technique makes an indirect reference to a person, place, event, or literary work. It relies on the reader’s existing knowledge to make a connection and thus enrich the meaning of the text.

• “I feel like I’m carrying the weight of the world on my shoulders.” (Reference to Greek myth of Atlas)
• “If you’re Juliet, then I’m your Romeo.” (Allusion to Shakespeare’s play, Romeo and Juliet )

Amplification

Amplification involves repeating a word or expression while adding more detail to clarify meaning. It’s used to emphasize certain points and expand on important ideas.

• “Love, true love, will follow you forever.” ( The Princess Bride )
• “A person who has good thoughts cannot ever be ugly. You can have a wonky nose and a crooked mouth and a double chin and stick-out teeth, but if you have good thoughts it will shine out of your face like sunbeams and you will always look lovely.” (The Twits by Roald Dahl)

An analogy is a comparison between two things to show their similarities. It helps explain complex ideas by relating them to more familiar concepts.

• “Life is like a box of chocolates. You never know what you’re gonna get.” ( Forrest Gump )
• “Finding a good man is like finding a needle in a haystack.” (Common expression)

Anaphora is the repetition of a word or phrase at the beginning of successive clauses. Not only does it create a powerful rhythmic effect, but it also emphasizes key themes or ideas.

• “I have a dream that one day…” (Repeated throughout MLK’s famous speech)
• “It rained on his lousy tombstone, and it rained on the grass on his stomach. It rained all over the place.” (Catcher in the Rye by J.D. Salinger)

Antanagoge involves placing a criticism and compliment together to lessen the impact. It’s a way of simultaneously acknowledging a fault and offering a positive perspective.

• “The car is not pretty, but it runs great.” (Everyday speech)
• “April showers bring May flowers.” (Common expression)

Antimetabole

As you’ve seen in some examples already, rhetorical devices often utilize repetition to create a certain effect. Antimetabole is no different. In order to use this technique, a writer must repeat words or phrases in reverse order for emphasis. The inverted parallelism creates a memorable, catchy effect.

• “Ask not what your country can do for you, but what you can do for your country.” (JFK’s inaugural address)
• “When the going gets tough, the tough get going.” (Common expression)

Antiphrasis

Antiphrasis uses a word with an opposite meaning for ironic or humorous effect. It’s a form of sarcasm or understatement that draws attention to the contrast between what is said and reality.

• “Oh, I love being stuck in traffic.” (Sarcastic everyday speech)
• “I was awakened by the dulcet tones of Frank, the morning doorman, alternately yelling my name, ringing my doorbell, and pounding on my apartment door…” ( Filthy Rich by Dorothy Samuels)

Antithesis juxtaposes two contrasting ideas in parallel structure. The stark contrast not only emphasizes the conflict between the ideas but also adds vibrancy to the language.

• “That’s one small step for man, one giant leap for mankind.” (Neil Armstrong)
• “To err is human; to forgive, divine.” (Alexander Pope)

An appositive is a noun or noun phrase that renames another noun right beside it. It adds both extra details and context about the original noun.

• “My brother, a talented musician, taught himself guitar.” (Everyday speech)
• “Mr. Knightley, a sensible man about seven or eight-and-thirty, was not only a very old and intimate friend of the family, but particularly connected with it, as the elder brother of Isabella’s husband.” ( Emma by Jane Austen)

Assonance is the repetition of vowel sounds in nearby words. Much like alliteration, it creates a musical or rhythmic effect that can make language more memorable.

• “The rain in Spain stays mainly in the plain.” (Song lyric from My Fair Lady )
• “Goodnight, sleep tight, don’t let the bedbugs bite.” (Common expression)

Asyndeton refers to a practice in literature whereby the author purposely leaves out conjunctions in the sentence, while maintaining the grammatical accuracy of the phrase. It helps speed up the rhythm of the prose being constructed.

• “I came, I saw, I conquered.” (Julius Caesar)
• “Live, laugh, love.” (Everyday expression)

Cacophony is the use of words with sharp, harsh, hissing, and unmelodious sounds—primarily those of consonants—in order to achieve desired results. For instance, the author might be trying to create a spooky atmosphere or engage the reader’s auditory senses.

• “My stick fingers click with a snicker/And, chuckling, they knuckle the keys.” (“Player Piano” by John Updike)
• “Beware the Jabberwock, my son./The jaws that bite, the claws that catch.” (“Jabberwocky” by Lewis Carroll)

Chiasmus is a “two-part sentence or phrase, where the second part is a reversal of the first.” As you may notice from the examples below, this rhetorical device is strikingly similar to antimetabole. However, whereas antimetabole uses the same or similar wording in reverse, chiasmus merely “mirrors related concepts by repeating elements of a sentence.” As a result, chiasmus allows for a bit more freedom of expression while still creating a parallel sentence structure.

• “I’d rather laugh with the sinners than cry with the saints.” (Billy Joel)
• “Genuine righteousness leads to life, but the pursuit of evil brings death.” (Proverbs 11:19)

As you can see, rhetorical devices can be found anywhere, from political speeches to pop songs to everyday expressions. By understanding how these techniques work, you can harness their power in your own writing and speech.

How to Effectively Use Rhetorical Devices in Your Writing

Mastering the art of using rhetorical devices can take your writing to the next level. In order to truly harness the power of rhetorical devices, however, you need to approach them strategically and with purpose. Let’s break it down.

Identify Your Purpose

Before you start adding rhetorical devices to your writing, take a step back and consider your purpose. What do you want to achieve with your piece? Are you trying to persuade your audience, evoke emotion, or simply inform them? When you understand your goal, you can choose the most appropriate devices to support your message.

Choose Appropriate Devices

Once you’ve identified your purpose, it’s time to select the rhetorical devices that will best serve your writing. This is where really understanding the different types of devices comes in handy. For example, if you want to create a sense of urgency, you might opt for rhetorical devices such as repetition or hyperbole . If you’re aiming to establish credibility, then you might lean towards allusion or ethos .

Use Them Sparingly

While using rhetorical devices is a great way to make your speeches shine, it’s important not to go overboard. In fact, overusing these techniques can actually weaken your writing and make it feel gimmicky or insincere. Instead, use them sparingly and strategically, like a chef adding just the right amount of seasoning to enhance a dish.

Ensure Clarity

While rhetorical devices can add depth and impact to your writing, they should never come at the expense of clarity. Your audience should still be able to easily understand your message, even with the added flourishes. If a device is making your writing confusing or convoluted, then it’s time to rethink its use.

Practice and Revise

Like any skill, effectively using rhetorical devices takes practice. When you write, experiment with different techniques and see how they impact your work. Don’t be afraid to revise and refine your use of devices as you go. Over time, you’ll develop a keen sense of when and how to deploy these powerful tools for maximum impact.

By following these guidelines and continually honing your craft, you’ll be well on your way to mastering the art of using rhetorical devices in your writing. Remember, the goal is not to show off your literary prowess, but rather to enhance your message and engage your audience on a deeper level.

The Impact of Rhetorical Devices on Audience Engagement

If you’re looking for ways to engage your audience, then rhetorical devices are great examples of how to do so effectively. But that’s not all that they can do. Rhetorical devices can also create emphasis, evoke emotions, enhance memorability, and establish credibility. If you’re a writer, then understanding the impact these techniques can have on your audience is crucial.

Creating Emphasis

One of the most powerful ways rhetorical devices engage audiences is by creating emphasis. Rhetorical devices like repetition, amplification, and antithesis, for example, can highlight key ideas or arguments, making them stand out in the reader’s mind. By strategically emphasizing certain points, you can guide your audience’s attention and ensure your most important messages hit home.

Evoking Emotions

Rhetorical devices are also incredibly effective at evoking emotions in your audience. Whether you want to inspire, motivate, or persuade, techniques like metaphor , hyperbole, and rhetorical questions can tap into your reader’s feelings and create a powerful emotional connection. And when your audience feels something, they’re more likely to stay engaged and invested in your message.

Enhancing Memorability

If you want someone to remember your speech, then rhetorical devices are crucial. Techniques such as alliteration, assonance, and chiasmus create a sense of rhythm and balance in your writing. By crafting passages with these rhetorical devices, you can ensure that your ideas don’t just sound good, but also linger long after your audience has finished reading.

Establishing Credibility

Finally, rhetorical devices can play a crucial role in establishing your credibility as a writer. By skillfully employing techniques such as allusion, ethos, and logos, you demonstrate your expertise and authority on a subject. When your audience perceives you as knowledgeable and trustworthy, they’re more likely to engage with your ideas and take your message to heart.

By understanding the impact of rhetorical devices on audience engagement and using them effectively in your writing, you can take your work to new heights. Whether you’re crafting a persuasive essay, a compelling blog post, or a powerful speech, these techniques are your secret weapon for captivating your audience and leaving a lasting impression. So go forth and wield them wisely.

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Examples of Rhetorical Devices in Famous Speeches

Throughout history, great orators and writers have used rhetorical devices in order to captivate their audiences and drive home their points. Below are several famous speeches and essays that showcase the power of these techniques. So if you are looking for examples of how to use rhetorical devices effectively, then you’ve come to the right place.

“The Gettysburg Address” by Abraham Lincoln

Abraham Lincoln’s “Gettysburg Address” is a short speech, but it packs a rhetorical punch. In just a few minutes, Lincoln manages to honor the fallen soldiers, reaffirm the principles of the Declaration of Independence, and call on his audience to dedicate themselves to the unfinished work of the war.

One of the key devices Lincoln uses is antithesis, the juxtaposition of contrasting ideas. “The world will little note, nor long remember what we say here, but it can never forget what they did here,” he says, contrasting the fleeting nature of words with the permanence of actions.

Lincoln also employs epistrophe  (the repetition of a word or phrase at the end of successive clauses) when he says, “of the people, by the people, for the people.” This technique drives home the central theme of the speech: that the war was fought in order to preserve a government based on popular sovereignty.

“I Have a Dream” by Martin Luther King, Jr.

One of the most iconic speeches in American history, Martin Luther King, Jr.’s “I Have a Dream” is a masterclass in the use of rhetorical devices. Throughout the speech, King employs techniques like anaphora, allusion, and metaphor to paint a vivid picture of his vision for a more just and equal society.

The well-known line from King’s speech “I have a dream” illustrates the power of anaphora, as it is repeated throughout his speech in order to emphasize his wish for equality. King also makes use of allusion, referencing the Declaration of Independence, the Gettysburg Address, and the Bible to tie his message to the larger American and Christian traditions. In addition, his metaphors, like “the Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity,” make abstract concepts concrete and emotionally resonant.

“We Shall Fight on the Beaches” by Winston Churchill

Delivered at a time when Britain stood alone against the might of Nazi Germany, Winston Churchill’s “We Shall Fight on the Beaches” speech is a stirring call to arms. Churchill uses a variety of rhetorical devices to inspire his audience and project confidence in the face of overwhelming odds.

One of the most prominent devices in the speech is anaphora. Churchill repeats the phrase “we shall fight” multiple times, each time in a different context: “we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air.” This repetition hammers home the message of defiance and determination.

Churchill also makes use of metaphor, comparing the British Empire and its allies to “the old lion” and Nazi Germany to “the new and terrible enemy.” These vivid images help to paint the conflict in stark, almost mythic terms.

“Friends, Romans, Countrymen” by William Shakespeare

Though not a real-life speech, Mark Antony’s funeral oration in Shakespeare’s Julius Caesar is a fictional example of rhetorical mastery. Antony’s speech is a brilliant manipulation of the crowd’s emotions, turning them against Brutus and the other conspirators and inciting them to riot.

One of Antony’s key techniques is irony. Throughout the speech, he repeatedly refers to Brutus as an “honorable man,” while providing evidence that contradicts this characterization. This irony helps to undermine Brutus’s credibility and cast doubt on his motives.

Antony also makes effective use of pathos, the appeal to emotion . He shows the crowd Caesar’s wounded body and reads his will, which leaves money to the citizens of Rome. These actions stir up feelings of grief and gratitude in the crowd, making them more receptive to Antony’s message.

These famous speeches demonstrate the power of rhetorical devices to shape opinion, stir emotion, and even change the course of history. When we study how great orators and writers have used these techniques, we can learn to communicate our own ideas more effectively and persuasively.

FAQs on Rhetorical Devices

What is an example of a rhetorical device.

Anaphora, the repetition of words at the start of successive phrases, helps create emotional impact. Think MLK’s “I Have a Dream” speech.

What are the three most common rhetorical devices?

Alliteration, metaphor, and hyperbole top the list.

What is an example of a rhetorical technique?

Antithesis pairs opposites to highlight contrast. For instance, the statement “to err is human; to forgive, divine” employs antithesis.

The magic of effective communication often lies in mastering various rhetorical devices. Whether you’re crafting an inspiring speech or penning a thought-provoking essay, understanding these tools is crucial.

You’ve now seen how simple yet impactful techniques such as metaphors, analogies, and antitheses enrich our language. These aren’t just academic exercises; they’re practical strategies you can apply today. So as you write your next piece, remember to create emphasis with repetition, evoke emotions with vivid imagery, and add rhythm with alliteration. Happy writing!

• Last Updated: July 3, 2024

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31 Useful Rhetorical Devices

What is a rhetorical device and why are they used.

As with all fields of serious and complicated human endeavor (that can be considered variously as an art, a science, a profession, or a hobby), there is a technical vocabulary associated with writing. Rhetoric is the name for the study of writing or speaking as a means of communication or persuasion, and though a writer doesn’t need to know the specific labels for certain writing techniques in order to use them effectively, it is sometimes helpful to have a handy taxonomy for the ways in which words and ideas are arranged. This can help to discuss and isolate ideas that might otherwise become abstract and confusing. As with the word rhetoric itself, many of these rhetorical devices come from Greek.

Ready, set, rhetoric.

The repetition of usually initial consonant sounds in two or more neighboring words or syllables

wild and woolly, threatening throngs

Syntactical inconsistency or incoherence within a sentence especially : a shift in an unfinished sentence from one syntactic construction to another

you really should have—well, what do you expect?

Repetition of a prominent and usually the last word in one phrase or clause at the beginning of the next

rely on his honor—honor such as his?

A literary technique that involves interruption of the chronological sequence of events by interjection of events or scenes of earlier occurrence : flashback

Repetition of a word or expression at the beginning of successive phrases, clauses, sentences, or verses especially for rhetorical or poetic effect

we cannot dedicate—we cannot consecrate—we cannot hallow—this ground

The repetition of a word within a phrase or sentence in which the second occurrence utilizes a different and sometimes contrary meaning from the first

we must all hang together or most assuredly we shall all hang separately

The usually ironic or humorous use of words in senses opposite to the generally accepted meanings

this giant of 3 feet 4 inches

The use of a proper name to designate a member of a class (such as a Solomon for a wise ruler) OR the use of an epithet or title in place of a proper name (such as the Bard for Shakespeare)

The raising of an issue by claiming not to mention it

we won't discuss his past crimes

An expression of real or pretended doubt or uncertainty especially for rhetorical effect

to be, or not to be: that is the question

Harshness in the sound of words or phrases

An inverted relationship between the syntactic elements of parallel phrases

working hard, or hardly working?

A disjunctive conclusion inferred from a single premise

gravitation may act without contact; therefore, either some force may act without contact or gravitation is not a force

The substitution of a disagreeable, offensive, or disparaging expression for an agreeable or inoffensive one

greasy spoon is a dysphemism for the word diner

Repetition of a word or expression at the end of successive phrases, clauses, sentences, or verses especially for rhetorical or poetic effect

of the people, by the people, for the people

Emphatic repetition [ this definition is taken from the 1934 edition of Webster's Unabridged dictionary ]

An interchange of two elements in a phrase or sentence from a more logical to a less logical relationship

you are lost to joy for joy is lost to you

A transposition or inversion of idiomatic word order

judge me by my size, do you?

Extravagant exaggeration

mile-high ice-cream cones

The putting or answering of an objection or argument against the speaker's contention [ this definition is taken from the 1934 edition of Webster's Unabridged dictionary ]

Understatement in which an affirmative is expressed by the negative of the contrary

not a bad singer

The presentation of a thing with underemphasis especially in order to achieve a greater effect : UNDERSTATEMENT

A figure of speech in which a word or phrase literally denoting one kind of object or idea is used in place of another to suggest a likeness or analogy between them ( Metaphor vs. Simile )

drowning in money

A figure of speech consisting of the use of the name of one thing for that of another of which it is an attribute or with which it is associated

crown as used in lands belonging to the crown

The naming of a thing or action by a vocal imitation of the sound associated with it

A combination of contradictory or incongruous words

cruel kindness

The use of more words than those necessary to denote mere sense : REDUNDANCY

I saw it with my own eyes

A figure of speech comparing two unlike things that is often introduced by "like" or "as"

cheeks like roses

The use of a word in the same grammatical relation to two adjacent words in the context with one literal and the other metaphorical in sense

she blew my nose and then she blew my mind

A figure of speech by which a part is put for the whole (such as fifty sail for fifty ships ), the whole for a part (such as society for high society ), the species for the genus (such as cutthroat for assassin ), the genus for the species (such as a creature for a man ), or the name of the material for the thing made (such as boards for stage )

The use of a word to modify or govern two or more words usually in such a manner that it applies to each in a different sense or makes sense with only one

opened the door and her heart to the homeless boy

MORE TO EXPLORE: Rhetorical Devices Used in Pop Songs

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8 Rhetorical Strategies to Persuade Your Audience

If you’ve ever had a conversation with someone who thinks the opposite of you, then you know how challenging it is to persuade them. Even when addressing a receptive audience, having people join your side takes skill and precision. Persuasion is far from an exact science, but influential leaders know how to weave different rhetorical strategies together to create a compelling argument. Their rhetorical choices form the backbone of their persuasion technique, which you can emulate to perfect your own skills. Whether preparing a new speech or writing an article, you can use these strategies to move people closer to your point of view.

What Are Rhetorical Strategies?

Common rhetorical choices, 1. similes and metaphors, examples of similes, examples of metaphors, 2. euphemisms, examples of euphemisms, 3. chiasmus, examples of chiasmus, 4. cause and effect.

You can also use ethos to convince people of your opinion. This rhetorical device involves appealing to others’ sense of  ethical values  by showing your credibility, reliability, and good character. This isn’t always a simple feat to pull off, especially when people have little familiarity with you. However, establishing that you’re trustworthy helps sway people to your side.

How to gain the audience’s trust:

8. narration.

Narration, which is essentially storytelling, is another strategy you can use to connect with your audience. People identify with stories more than they do statistics, even in academic writing. The best storytellers seamlessly incorporate their evidence and arguments into the stories they share. That doesn’t mean an entire speech or article should consist of one or multiple stories, but they can back up the central point of your argument. The right story at the right time can serve as the exclamation point of your persuasive piece, whether it’s real or a rhetorical situation. It’s a powerful strategy that helpfully places issues in perspective.

Avoid Logical Fallacies

The power of persuasion is yours.

The above rhetorical strategies can help you start writing or practicing a verbal argument that persuades people to come to your side of the fence. In business, the power to influence others through  assertive communication  is essential once you know what course you want to take. No matter the debate, also show respect and courtesy and don’t let arguments become personal. For example, you might want to ask the other person genuine questions about their position. Through a healthy and polite discourse, you’ll eventually reach an agreement that both sides can appreciate.

The Top 5 Communication Skills Every Leader Needs

Tap into the power to persuade by using these 6 techniques of clear and compelling speech

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Politicians and other public figures deploy particular rhetorical devices to communicate their ideas and to convince people, and it’s time that we all learned how to use them, says speechwriter Simon Lancaster.

This post is part of TED’s “How to Be a Better Human” series, each of which contains a piece of helpful advice from someone in the TED community; browse through all the posts here.

There is a secret language of leadership — and it’s one that anyone can learn, says UK speechwriter Simon Lancaster in a TEDxVerona talk . He has made a career out of crafting addresses, remarks and talks for top politicians and CEOs of international corporations such as Nestle and Unilever, and continues to do so . Refreshingly, rather than clinging Gollum-like to what he’s learned and knows, he believes everyone should have access to the same tools that he and his colleagues use.

By tools, he’s not talking about special software or databases — he’s referring to rhetoric. Rhetoric has its roots in ancient Greece ( think: Aristotle ) as clear, convincing speech was seen as an essential component of communication and participation in a democracy. Instruction in rhetoric remained part of the curriculum in many secondary schools in Europe and the US until the 19th century.

“The reason we all used to learn rhetoric at school was because it was seen as a basic entry point to society,” explains Lancaster, who is based in London. “How could society be fair, unless everyone had equal ability to articulate and express themselves? Without it, your legal systems, your political systems, your financial systems are not fair.”

Yes, the power to persuade is just that — power.

Lancaster states there is only one school in England that still teaches rhetoric: Eton, the alma mater of 20 Prime Ministers (including current officeholder, Boris Johnson). He adds, “It should be of intense concern to all of us that education in this has been narrowed to a very small … elite.”

While Lancaster can’t send the world to Eton, he can share the 6 rhetorical building blocks needed to speak persuasively. Here they are:

Building block #1: Breathless sentences or phrases

Barack Obama gave an acceptance speech for the ages in 2008 after he was first elected president of the US. He spoke vividly of the challenges that lay ahead for the country: “Even as we celebrate tonight, we know that the challenges tomorrow will bring are the greatest of our lifetime: Two wars, a planet in peril, the worst financial crisis in a century.”

Lancaster wants us to pay special attention to the last part of that sentence, the “two wars, a planet in peril, the worst financial crisis in a century” part. Yes, it’s a stressful mouthful — not just because of the content but because of how it’s delivered. Short, staccato phrases like these mimic how we speak when we’re anxious and in a hurry. This technique helps communicate urgency to an audience.

Building block #2: Speaking in 3s

What’s the other rhetorical trick underlying “two wars, a planet in peril, the worst financial crisis in a century”? The rule of 3.

Humans are accustomed to things coming in 3s: whether it’s judges on American Idol , bowls of porridge in a fairy tale , or sides in a triangle. Our minds and ears have been trained by speeches (Abraham Lincoln’s “government of the people, for the people, by the people”); slogans (reduce, reuse, recycle); and book titles ( Elizabeth Gilbert ‘s memoir Eat, Pray, Love ). “You put your argument in 3s, it makes it sound more compelling, more convincing, more credible. Just like that,” says Lancaster.

Recall British PM Winston Churchill’s stirring triplet from the speech he delivered to Parliament on June 4, 1940 : “We shall fight on the beaches, we shall fight on the landing grounds, we shall fight on the fields and in the streets.” Besides the rule of 3, he gave the line additional rhetorical firepower by repeating the opening clause.

Lancaster explains, “When we are emotional about things, our perspective distorts, and this then manifests in our speech. So this is the authentic sound of passion.” Doing this can catch an audience in the speaker’s enthusiasm.

Building block #3: Balanced statements

“Ask not what your country can do for you — ask what you can do for your country.” It’s a line from president John F Kennedy’s inspiring 1961 inaugural address , and one that’s stood the test of time. Why? Its balanced construction, says Lancaster. “If the sentence sounds as if it’s balanced, we imagine that the underlying thinking is balanced and our brain is tuned to like things that are balanced.”

Grouping balanced statements in 3s further amplifies the effect:

“We’re looking to the future, not the past.

We’re working together, not against one another.

We’re thinking about what we can do, not what we can’t.”

Building block #4: Metaphor

According to Lancaster, people use a metaphor once every 16 words on average ( side question: Where do statistics like this even come from? ). He declares, “Metaphor is probably the most powerful piece of political communication.”

Metaphors are rich in imagery and awake immediate feelings in people, so it follows that politicians love them and sprinkle them like birdseed (“like birdseed” is a simile, not a metaphor , and similes are other strong rhetorical tools to have in your kit). At times, they can employ them to point us to an ideal or aspiration. For example, in his farewell address , president Ronald Reagan movingly invoked America, h/t to John Winthrop, as a “shining city upon the hill.”

Too often, however, metaphors are used to manipulate, incite and denigrate. Politicians and talking heads could have called the 2015-16 refugee encampment in Calais, France, a “refugee camp” or “refugee settlement.” Instead, they deployed this loaded word: “jungle.” Lancaster says,“It’s planting in your mind the idea that migrants are like wild animals to be afraid of, that they are dangerous, that they represent a threat to you. This is a very dangerous metaphor because this is the language of genocide; it’s the language of hate.” Unfortunately, media outlets picked up “Calais jungle” and used it as their shorthand identifier of the camp, extending the metaphor’s reach.

Building block #5: Exaggeration

In the same way that we get breathless when they’re speaking with passion, our speech distorts in another significant way. We exaggerate. So when we’re sitting down to a meal after having eaten little that day, we tell our family and friends: “I love this pizza.” But when we say things like this to each other, we also realize it’s a bit of distortion: We do not love the pizza in the same way that we love our children or parents or the planet, and everyone present knows that.

Similarly, politicians and leaders might say things like “I’ve waited my whole life to say these words” or “I will work to achieve this with all my heart and soul.” These utterances are indeed over the top, but because they’re acceptable and even welcome since they echo how we speak.

Building block #6: Rhyming

Starting from childhood, many of us are taught concepts through rhymes — such as “an apple a day keeps the doctor away” or “i before e except after c.” With their musicality, they’re a pleasing informational snack that sticks in memories like a musical earworm .

Rhymes can seem corny, but sprinkled in at the right time, they can be incredibly potent. We all  remember the pithy “If it doesn’t fit, you must acquit” from defense attorney Johnnie Cochran during O.J. Simpson’s 1995 murder trial.

Rhyming’s appeal comes “down to what linguists talk about as the processing fluency of language — how easy is language to swallow?” says Lancaster. “If you speak using long words and long sentences, it’s like giving someone a steak and asking them to swallow it. Whereas if you give them something pithy, like a rhyme, it’s like asking them to just sip on some Prosecco.”

These six tricks can help us speak directly to people’s instinctive, emotional and logical brains, and they are extremely effective, says Lancaster. There’s no need for us to be in the public eye to use them in order to sway others or make our words stay in people’s minds. Even if we never employ them in our own lives, it’s equally important for us to recognize them. Politicians, con artists and advertisers utilize them to win votes, spread opinions, or sell products people don’t need. By being alert to these rhetorical devices, we can be better citizens and consumers.

To learn more about rhetoric, watch this:

Watch Simon Lancaster’s TEDxVerona talk here:

About the author

Daryl Chen is the Ideas Editor at TED.

• how to be a better human
• public speaking
• simon lancaster

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17 rhetorical devices that will make you sound like Steve Jobs

Nancy Duarte

Ask anyone who the best contemporary speakers are, and there’s a pretty good chance they’ll rank Steve Jobs in the top five.

The late, great mind behind Apple didn’t just dream up a company that changed the way humans interact. He was also a visionary and an unparalleled communicator. He knew exactly how to deliver his ideas in a way that moved audiences and left long-lasting impressions.

A number of Jobs’ speeches have garnered attention for being stirring, inspirational, and well-written. Jobs’ Stanford commencement speech, “ Stay Hungry, Stay Foolish ,” given in 2005, is often cited as one of the most powerful speeches of the last few decades, and one of the best graduation speeches ever given (the video has more than 44 million unique views on YouTube.)

There are several reasons that Jobs became such a legendary speaker . First, Jobs wasn’t afraid to be theatrical and dramatic. He used props , included shocking statistics and facts, and illustrated his words visually.

Second, Jobs also knew how to structure a presentation , which included:

• Building suspense
• Keeping listeners engaged
• And helping them envision what their future could look like if they embraced his ideas

We at Duarte call that structure a  Presentation Sparkline ™.

Finally, Jobs’ speeches were so powerful because of the way he used rhetorical devices to deliver his message.

What are rhetorical devices?

Rhetoric — which people sometimes call “ the art of language ” — uses figures of speech and persuasive strategies to elevate language and make it more engaging, memorable, and entertaining.

When used properly, rhetorical devices in speeches can be a powerful tool for crafting speeches that stick. By couching his messages using rhetorical techniques, Jobs was able to deliver ideas that would go on to shape the world.

17 rhetorical devices Steve Jobs used in the Macworld 2007 iPhone launch

One of Jobs’ best speeches was given at Macworld 2007 — during the original iPhone launch. In this speech for this product launch , he announced a new tech device that would change the world forever.

Throughout his talk, he used powerful communication tricks and tools:

• He repeated sound bites to make an impression
• He showed the audience the new product in order to shock them
• And he also painted a picture of the future that got people excited about what was coming

But what made this speech one of his best was his use of rhetorical techniques, which made the announcement beautiful to listen to and moving to grasp. Take a look at the 17 most brilliant rhetorical devices used by Jobs during the iPhone launch:

Rhetorical device no. 1: Anaphora (means carrying up or back)

The repetition of a word or phrase at the beginning of every clause.

“ As you know, we’ve got the iPod, best music player in the world. We’ve got the iPod Nano’s, brand new models, colors are back. We’ve got the amazing new iPod Shuffle .”

Rhetorical device no. 2: Epiphora

The repetition of a word or phrase at the end of every clause.

“ Well, these are their home screens . And again, as you recall, this is the iPhone’s home screen .” “ This is what their contacts look like . This is what iPhone’s contacts look like .”

Rhetorical device no. 3: Symploke

The combination of multiple rhetorical techniques, involving one or several anaphora(s) with one or several epiphora(s).

“ In 1984, we introduced the Macintosh, it didn’t just change Apple, it changed the whole computer industry. In 2001, we introduced the first iPods, and … it didn’t just change the way we all listen to music, it changed the entire music industry .”*

*With parallelism and germination.

Rhetorical device no. 4. Germination

The repetition of a word or word group within one sentence.

“ That’s 58 songs every second of every minute of every hour of every day .” “ And so I’ve got voice mail how I wanna listen to it , when I wanna listen to it , in any order I wanna listen to it with visual voice mail .”

Rhetorical device no. 5. Anadiplosis

This rhetorical technique involves the repetition of the last word of a sentence which is also the first word of the following sentence or sequence.

“ And they garnered two percent market share . Two percent market share . iPod had 62 percent market share, and the rest had 36 .”

Rhetorical device no. 6. Asyndeton

Sequence or words or similar expressions without the use of conjunctions.

“ We’ve got movies, TV shows, music, podcasts, photos .”

Rhetorical device no. 7. Polysyndeton

Repetition of conjunctions in a series of coordinated words, phrases, or clauses.

“ It’s got everything from Cocoa and the graphics, and it’s got core animation built in and it’s got the audio and video that OSX is famous for .”

Rhetorical device no. 8. Interrogation

A rhetorical question in which the answer is self-evident.

“ Isn’t that incredible ?” “ Want to see that again ?” “ Pretty cool, huh ?”

Rhetorical device no. 9. Exclamation

An exclamation that expresses the emotional affection of the speaker.

“ I just take my unit here, and I turn it into landscape mode, oh, look what happens! I’m in cover flow .” “ Wha, whoa, what is this ?”

Rhetorical device no. 10. Aporia

A feigned statement of doubt by the speaker and a question to the audience about how he should act.

“ Now, how are we gonna communicate this? We don’t wanna carry around a mouse, right? What are we gonna do ?”

Rhetorical device no. 11. Hyperbole

An exaggeration of the characteristics of an object or circumstance.

“ Best version of Google Maps on the planet, widgets, and all with Edge and Wi-Fi networking .”

Rhetorical device no. 12. Simile

An explicit comparison between two things, usually using “as” or “like.”

“ It works like magic .”

Rhetorical device no. 13. Antitheton

The opposition of two facts of contrasting content.

“ The kind of things you would find on a typical phone, but in a very untypical way now .”

Rhetorical device no. 14. Metaphor

A comparison made by referring to one thing as another, perhaps one of the most popular rhetorical techniques out there.

“ A huge heart transplant to Intel microprocessors .”

Rhetorical device no. 15. Climax

The increase from a weaker expression to a stronger one. Thus, a word sequence is arranged in ascending order.

“ First was the mouse. The second was the click wheel. And now, we’re gonna bring multi-touch to the market .”

Rhetorical device no. 16. Personification

The attribution of human properties toward things or animals, a great rhetorical technique.

“ It already knows how to power manage … and if there’s a new message it will tell me .”

Rhetorical device no. 17. Slogans

Short and striking or memorable phrases used in advertising.

Mr. Jobs also had specific phrases he wanted to repeat over and over. According to Carmine Gallo, this was all intentional since “reinvent the phone” was in the press release Apple sent out before the keynote.

“ Today, Apple is going to reinvent the phone , and here it is .” “ So, we’re gonna reinvent the phone .” “ We wanna reinvent the phone .” “ … You’ll agree, we have reinvented the phone .” “ Today, Apple is reinventing the phone .”

Want help with rhetorical devices in your speeches?

If you have a big speech coming up, the communication coaches at Duarte can help. From working on your pauses and vocal variety to removing filler words or inserting rhetorical devices into your speeches, our team of executive speaker coaches can help!

They have worked on many C-suite speeches for some of the world’s top performing brands, and can help you nail your high-stakes moment, too.

Blog post inspired by the work of Bernhard Kast.

This article was originally published on February 15, 2018. It has been updated in August 2024 for relevancy. 

Header image source: Bob Stanfield

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The 20 Most Useful Rhetorical Devices

General Education

Rhetoric is the art of effective communication; if you communicate with others at all, rhetorical devices are your friends!

Rhetorical devices help you make points more effectively, and help people understand you better. In this article, I'll be covering some important rhetorical devices so you can improve your own writing! 

What Are Rhetorical Devices?

A lot of things that you would think of as just regular everyday modes of communicating are actually rhetorical devices That’s because ‘rhetorical devices’ is more or less a fancy way of saying ‘communication tools.’

Most people don’t plan out their use of rhetorical devices in communication, both because nobody thinks, “now would be a good time to use synecdoche in this conversation with my grocery clerk,” and because we use them so frequently that they don’t really register as “rhetorical devices.”

How often have you said something like, “when pigs fly!” Of those times, how often have you thought, “I’m using a rhetorical device!” That’s how ubiquitous they are!

However, being aware of what they are and how to use them can strengthen your communication , whether you do a lot of big speeches, write persuasive papers, or just argue with your friends about a TV show you all like.

Rhetorical devices can function at all levels: words, sentences, paragraphs, and beyond. Some rhetorical devices are just a single word, such as onomatopoeia. Others are phrases, such as metaphor, while still others can be sentence-length (such as a thesis), paragraph-length (hypophora), or go throughout the entire piece, such as a standard five-paragraph essay.

Many of these (such as the thesis or five-paragraph essay) are so standard and familiar to us that we may not think of them as devices. But because they help us shape and deliver our arguments effectively, they're important to know and understand.

The Most Useful Rhetorical Devices List

It would be impossible to list every single rhetorical device in one blog post. Instead, I've collected a mixture of extremely common devices you may have heard before and some more obscure ones that might be valuable to learn.

Amplification

Amplification is a little similar to parallelism: by using repetition, a writer expands on an original statement and increases its intensity .

Take this example from Roald Dahl’s The Twits :

“If a person has ugly thoughts, it begins to show on the face. And when that person has ugly thoughts every day, every week, every year, the face gets uglier and uglier until you can hardly bear to look at it. A person who has good thoughts cannot ever be ugly. You can have a wonky nose and a crooked mouth and a double chin and stick-out teeth, but if you have good thoughts it will shine out of your face like sunbeams and you will always look lovely.”

In theory, we could have gotten the point with the first sentence. We don’t need to know that the more you think ugly thoughts, the uglier you become, nor that if you think good thoughts you won’t be ugly—all that can be contained within the first sentence. But Dahl’s expansion makes the point clearer, driving home the idea that ugly thoughts have consequences.

Amplification takes a single idea and blows it up bigger, giving the reader additional context and information to better understand your point. You don’t just have to restate the point— use amplification to expand and dive deeper into your argument to show readers and listeners how important it is!

Anacoluthon

Anacoluthon is a fancy word for a disruption in the expected grammar or syntax of a sentence. That doesn’t mean that you misspoke—using anacoluthon means that you’ve deliberately subverted your reader’s expectations to make a point.

For example, take this passage from King Lear :

“I will have such revenges on you both, That all the world shall—I will do such things, What they are, yet I know not…”

In this passage, King Lear interrupts himself in his description of his revenge. This has multiple effects on the reader: they wonder what all the world shall do once he has his revenge (cry? scream? fear him?), and they understand that King Lear has interrupted himself to regain his composure. This tells us something about him—that he’s seized by passion in this moment, but also that he regains control. We might have gathered one of those things without anacoluthon, but the use of this rhetorical device shows us both very efficiently.

Anadiplosis

Anadiplosis refers to purposeful repetition at the end of one sentence or clause and at the beginning of the next sentence or clause. In practice, that looks something like a familiar phrase from Yoda:

“Fear leads to anger. Anger leads to hate. Hate leads to suffering.”

Note the way that the ending word of each sentence is repeated in the following sentence. That’s anadiplosis!

This rhetorical device draws a clear line of thinking for your reader or listener—repetition makes them pay closer attention and follow the way the idea evolves. In this case, we trace the way that fear leads to suffering through Yoda’s purposeful repetition.

Antanagoge is the balancing of a negative with a positive. For example, the common phrase, “When life gives you lemons, make lemonade,” is antanagoge—it suggests a negative (lots of lemons) and follows that up with a positive (make lemonade).

When writing persuasively, this can be a great way to respond to potential detractors of your argument. Suppose you want to convince your neighborhood to add a community garden, but you think that people might focus on the amount of work required. When framing your argument, you could say something like, “Yes, it will be a lot of work to maintain, but working together will encourage us all to get to know one another as well as providing us with fresh fruits, vegetables, and flowers.”

This is a little like procatalepsis, in that you anticipate a problem and respond to it. However, antanagoge is specifically balancing a negative with a positive, just as I did in the example of a garden needing a lot of work, but that work is what ultimately makes the project worth it.

Apophasis is a form of irony relating to denying something while still saying it. You’ll often see this paired with phrases like, “I’m not saying…” or “It goes without saying…”, both of which are followed up with saying exactly what the speaker said they weren’t going to say.

Take this speech from Iron Man 2 :

"I'm not saying I'm responsible for this country's longest run of uninterrupted peace in 35 years! I'm not saying that from the ashes of captivity, never has a phoenix metaphor been more personified! I'm not saying Uncle Sam can kick back on a lawn chair, sipping on an iced tea, because I haven't come across anyone man enough to go toe to toe with me on my best day! It's not about me."

Tony Stark isn’t saying that he’s responsible for all those things… except that’s exactly what he is saying in all of his examples. Though he says it’s not about him, it clearly is—all of his examples relate to how great he is, even as he proclaims that they aren’t.

A scene like this can easily be played for humor, but apophasis can also be a useful (albeit deceptive) rhetorical tool. For example, this argument:

Our neighborhood needs a community garden to foster our relationships with one another. Not only is it great for getting to know each other, but a community garden will also provide us with all kinds of fresh fruit and vegetables. It would be wrong to say that people who disagree aren’t invested in others’ health and wellness, but those who have the neighborhood’s best interests in mind will support a community garden.

That last sentence is all apophasis. Not only did I imply that people who don’t support the community garden are anti-social and uncaring (by outright stating that I wouldn’t say that, but I also implied that they’re also not invested in the neighborhood at all. Stating things like this, by pretending you’re not saying them or saying the opposite, can be very effective.

Assonance and Alliteration

Assonance adds an abundance of attractive accents to all your assertions. That’s assonance—the practice repeating the same vowel sound in multiple words in a phrase or sentence, often at the beginning of a word, to add emphasis or musicality to your work. Alliteration is similar, but uses consonant sounds instead of vowel sounds.

Let’s use Romeo and Juliet as an example again:

“From forth the fatal loins of these two foes; A pair of star-cross’d lovers take their life.”

Here, we have repetition of the sounds ‘f’ and ‘l’ in ‘from forth...fatal...foes,’ and ‘loins...lovers...life.’

Even if you don’t notice the repetition as you’re reading, you can hear the effects in how musical the language sounds. Shakespeare could easily have just written something like, “Two kids from families who hate one another fell in love and died by suicide,” but that’s hardly as evocative as the phrasing he chose.

Both assonance and alliteration give your writing a lyrical sound, but they can do more than that, too. These tools can mimic associated sounds, like using many ‘p’ sounds to sound like rain or something sizzling, or ‘s’ sounds to mimic the sounds of a snake. When you’re writing, think about what alternative meanings you can add by emphasizing certain sounds.

Listen, asterismos is great. Don’t believe me? How did you feel after I began the first sentence with the word ‘listen?’ Even if you didn’t feel more inspired to actually listen, you probably paid a bit more attention because I broke the expected form. That’s what asterismos is—using a word or phrase to draw attention to the thought that comes afterward.

‘Listen’ isn’t the only example of asterismos, either. You can use words like, ‘hey,’ ‘look,’ ‘behold,’ ‘so,’ and so on. They all have the same effect: they tell the reader or listener, “Hey, pay attention—what I’m about to say is important.”

Dysphemism and Euphemism

Euphemism is the substitution of a more pleasant phrase in place of a familiar phrase, and dysphemism is the opposite —an un pleasant phrase substituted in place of something more familiar. These tools are two sides of the same coin. Euphemism takes an unpleasant thing and makes it sound nicer—such as using 'passed away' instead of 'died'—while dysphemism does the opposite, taking something that isn't necessarily bad and making it sound like it is.

We won’t get into the less savory uses of dysphemism, but there are plenty that can leave an impression without being outright offensive. Take ‘snail mail.’ A lot of us call postal mail that without any real malice behind it, but ‘snail’ implies slowness, drawing a comparison between postal mail and faster email. If you’re making a point about how going electronic is faster, better for the environment, and overall more efficient, comparing email to postal mail with the phrase ‘snail mail’ gets the point across quickly and efficiently.

Likewise, if you're writing an obituary, you probably don't want to isolate the audience by being too stark in your details. Using gentler language, like 'passed away' or 'dearly departed' allows you to talk about things that might be painful without being too direct. People will know what you mean, but you won't have to risk hurting anyone by being too direct and final with your language.

You’ve no doubt run into epilogues before, because they’re a common and particularly useful rhetorical device! Epilogues are a conclusion to a story or work that reveals what happens to the characters in the story. This is different from an afterword, which is more likely to describe the process of a book’s creation than to continue and provide closure to a story.

Many books use epilogues to wrap up loose ends, usually taking place in the future to show how characters have changed as a result of their adventures. Both Harry Potter and The Hunger Games series use their epilogues to show the characters as adults and provide some closure to their stories—in Harry Potter , the main characters have gotten married and had children, and are now sending those children to the school where they all met. This tells the reader that the story of the characters we know is over—they’re adults and are settled into their lives—but also demonstrates that the world goes on existing, though it’s been changed forever by the actions of the familiar characters.

Eutrepismus

Eutrepismus is another rhetorical device you’ve probably used before without realizing it. This device separates speech into numbered parts, giving your reader or listener a clear line of thinking to follow.

Eutrepismus is a great rhetorical device—let me tell you why. First, it’s efficient and clear. Second, it gives your writing a great sense of rhythm. Third, it’s easy to follow and each section can be expanded throughout your work.

See how simple it is? You got all my points in an easy, digestible format. Eutrepismus helps you structure your arguments and make them more effective, just as any good rhetorical device should do.

You’ve probably used hypophora before without ever thinking about it. Hypophora refers to a writer or speaker proposing a question and following it up with a clear answer. This is different from a rhetorical question—another rhetorical device—because there is an expected answer, one that the writer or speaker will immediately give to you.

Hypophora serves to ask a question the audience may have (even if they’re not entirely aware of it yet) and provide them with an answer. This answer can be obvious, but it can also be a means of leading the audience toward a particular point.

Take this sample from John F. Kennedy’s speech on going to the moon:

But why, some say, the moon? Why choose this as our goal? And they may well ask why climb the highest mountain? Why, 35 years ago, fly the Atlantic? Why does Rice play Texas? We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.

In this speech, Kennedy outright states that he’s asking questions others have asked, and then goes on to answer them. This is Kennedy’s speech, so naturally it’s going to reflect his point of view, but he’s answering the questions and concerns others might have about going to the moon. In doing so, he’s reclaiming an ongoing conversation to make his own point. This is how hypophora can be incredibly effective: you control the answer, leaving less room for argument!

Litotes is a deliberate understatement, often using double negatives, that serves to actually draw attention to the thing being remarked upon. For example, saying something like, “It’s not pretty,” is a less harsh way to say “It’s ugly,” or “It’s bad,” that nonetheless draws attention to it being ugly or bad.

In Frederick Douglass’ Narrative of the Life of Frederick Douglass: an American Slave , he writes:

“Indeed, it is not uncommon for slaves even to fall out and quarrel among themselves about the relative goodness of their masters, each contending for the superior goodness of his own over that of the others.”

Notice the use of “not uncommon.” Douglass, by using a double negative to make readers pay closer attention, points out that some slaves still sought superiority over others by speaking out in favor of their owners.

Litotes draws attention to something by understating it. It’s sort of like telling somebody not to think about elephants—soon, elephants becomes all they can think about. The double negative draws our attention and makes us focus on the topic because it’s an unusual method of phrasing.

Onomatopoeia

Onomatopoeia refers to a sound represented within text as a mimicry of what that sound actually sounds like. Think “bang” or “whizz” or “oomph,” all of which can mean that something made that kind of a sound—”the door banged shut”—but also mimic the sound itself—”the door went bang .”

This rhetorical device can add emphasis or a little bit of spice to your writing. Compare, “The gunshot made a loud sound,” to “The gun went bang .” Which is more evocative?

Parallelism

Parallelism is the practice of using similar grammar structure, sounds, meter, and so on to emphasize a point and add rhythm or balance to a sentence or paragraph.

One of the most famous examples of parallelism in literature is the opening of Charles Dickens’ A Tale of Two Cities :

"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way— in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only."

In the beginning, every phrase begins with “It was,” which is itself a parallelism. But there are also pairs of parallelism within the sentence, too; “It was the ___ of times, it was the ___ of times,” and “it was the age of ___, it was the age of ___.”

Parallelism draws your reader deeper into what you’re saying and provides a nice sense of flow, even if you’re talking about complicated ideas. The ‘epoch of incredulity’ is a pretty meaty phrase, but Dickens’ parallelism sets up a series of dichotomies for us; even if we don’t know quite what it means, we can figure it out by comparing it to ‘belief.’

Personification

Personification is a rhetorical device you probably run into a lot without realizing it. It’s a form of metaphor, which means two things are being compared without the words like or as—in this case, a thing that is not human is given human characteristics.

Personification is common in poetry and literature, as it’s a great way to generate fresh and exciting language, even when talking about familiar subjects. Take this passage from Romeo and Juliet , for example:

“When well-appareled April on the heel Of limping winter treads.”

April can’t wear clothes or step on winter, and winter can’t limp. However, the language Shakespeare uses here is quite evocative. He’s able to quickly state that April is beautiful (“well-appareled”) and that winter is coming to an end (“limping winter”). Through personification, we get a strong image for things that could otherwise be extremely boring, such as if Shakespeare had written, “When beautiful April comes right after winter.”

Procatalepsis

Procatalepsis is a rhetorical device that anticipates and notes a potential objection, heading it off with a follow-up argument to strengthen the point. I know what you’re thinking—that sounds really complicated! But bear with me, because it’s actually quite simple.

See how that works? I imagined that a reader might be confused by the terminology in the first sentence, so I noted that potential confusion, anticipating their argument. Then, I addressed that argument to strengthen my point—procatalepsis is easy, which you can see because I just demonstrated it!

Anticipating a rebuttal is a great way to strengthen your own argument. Not only does it show that you’ve really put thought into what you’re saying, but it also leaves less room for disagreement!

Synecdoche is a rhetorical device that uses a part of something to stand in for the whole. That can mean that we use a small piece of something to represent a whole thing (saying ‘let’s grab a slice’ when we in fact mean getting a whole pizza), or using something large to refer to something small. We often do this with sports teams–for example, saying that New England won the Super Bowl when we in fact mean the New England Patriots, not the entirety of New England.

This style of rhetorical device adds an additional dimension to your language, making it more memorable to your reader. Which sounds more interesting? “Let’s get pizza,” or “let’s grab a slice?”

Likewise, consider this quote from Percy Bysshe Shelly’s “Ozymandias”:

“Tell that its sculptor well those passions read Which yet survive, stamped on these lifeless things, The hand that mocked them.”

Here, Shelly uses ‘the hand’ to refer to the sculptor. The hand did not sculpt the lifeless things on its own; it was a tool of the sculptor. But by using just the hand, Shelly avoids repeating ‘the sculptor,’ preserves the poem’s rhythm, and narrows our focus. If he had referred to the sculptor again, he’d still be a big important figure; by narrowing to the hand, Shelly is diminishing the idea of the creator, mirroring the poem’s assertion that the creation will outlast it.

Tautology refers to using words or similar phrases to effectively repeat the same idea with different wording. It’s a form of repetition that can make a point stronger, but it can also be the basis of a flawed argument—be careful that your uses of tautology is the former, not the latter!

For example, take this section of “The Bells” by Edgar Allen Poe:

“Keeping time, time, time, In a sort of Runic rhyme… From the bells, bells, bells, bells.”

Poe’s poetry has a great deal of rhythm already, but the use of ‘time, time, time’ sets us up for the way that ‘bells, bells, bells, bells’ also holds that same rhythm. Keeping time refers to maintaining rhythm, and this poem emphasizes that with repetition, much like the repetitive sound of ringing bells.

An example of an unsuccessful tautology would be something like, “Either we should buy a house, or we shouldn’t.” It’s not a successful argument because it doesn’t say anything at all—there’s no attempt to suggest anything, just an acknowledgment that two things, which cannot both happen, could happen.

If you want to use tautology in your writing, be sure that it’s strengthening your point. Why are you using it? What purpose does it serve? Don’t let a desire for rhythm end up robbing you of your point!

That thing your English teachers are always telling you to have in your essays is an important literary device. A thesis, from the Greek word for ‘a proposition,’ is a clear statement of the theory or argument you’re making in an essay. All your evidence should feed back into your thesis; think of your thesis as a signpost for your reader. With that signpost, they can’t miss your point!

Especially in longer academic writing, there can be so many pieces to an argument that it can be hard for readers to keep track of your overarching point. A thesis hammers the point home so that no matter how long or complicated your argument is, the reader will always know what you’re saying.

Tmesis is a rhetorical device that breaks up a word, phrase, or sentence with a second word, usually for emphasis and rhythm . We often do this with expletives, but tmesis doesn’t have to be vulgar to be effective!

Take this example from Romeo and Juliet :

“This is not Romeo, he’s some other where.”

The normal way we’d hear this phrase is “This is not Romeo, he’s somewhere else.” But by inserting the word ‘other’ between ‘some’ and ‘where,’ it not only forces us to pay attention, but also changes the sentence’s rhythm. It gets the meaning across perfectly, and does so in a way that’s far more memorable than if Shakespeare had just said that Romeo was somewhere else.

For a more common usage, we can turn to George Bernard Shaw’s Pygmalion , which often has Eliza Doolittle using phrases like “fan-bloody-tastic” and “abso-blooming-lutely.” The expletives—though mild by modern standards—emphasize Eliza’s social standing and make each word stand out more than if she had simply said them normally.

What’s Next?

Rhetorical devices and literary devices can both be used to enhance your writing and communication. Check out this list of literary devices to learn more !

Ethos, pathos, logos, and kairos are all modes of persuasion—types of rhetorical devices— that can help you be a more convincing writer !

No matter what type of writing you're doing, rhetorical devices can enhance it! To learn more about different writing styles, check out this list !

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Melissa Brinks graduated from the University of Washington in 2014 with a Bachelor's in English with a creative writing emphasis. She has spent several years tutoring K-12 students in many subjects, including in SAT prep, to help them prepare for their college education.

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Using Rhetorical Strategies for Persuasion

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There are three types of rhetorical appeals, or persuasive strategies, used in arguments to support claims and respond to opposing arguments. A good argument will generally use a combination of all three appeals to make its case.

Logos or the appeal to reason relies on logic or reason. Logos often depends on the use of inductive or deductive reasoning.

Inductive reasoning takes a specific representative case or facts and then draws generalizations or conclusions from them. Inductive reasoning must be based on a sufficient amount of reliable evidence. In other words, the facts you draw on must fairly represent the larger situation or population. Example:

In this example the specific case of fair trade agreements with coffee producers is being used as the starting point for the claim. Because these agreements have worked the author concludes that it could work for other farmers as well.

Deductive reasoning begins with a generalization and then applies it to a specific case. The generalization you start with must have been based on a sufficient amount of reliable evidence.Example:

In this example the author starts with a large claim, that genetically modified seeds have been problematic everywhere, and from this draws the more localized or specific conclusion that Mexico will be affected in the same way.

Avoid Logical Fallacies

These are some common errors in reasoning that will undermine the logic of your argument. Also, watch out for these slips in other people's arguments.

Slippery slope: This is a conclusion based on the premise that if A happens, then eventually through a series of small steps, through B, C,..., X, Y, Z will happen, too, basically equating A and Z. So, if we don't want Z to occur A must not be allowed to occur either. Example:

In this example the author is equating banning Hummers with banning all cars, which is not the same thing.

Hasty Generalization: This is a conclusion based on insufficient or biased evidence. In other words, you are rushing to a conclusion before you have all the relevant facts. Example:

In this example the author is basing their evaluation of the entire course on only one class, and on the first day which is notoriously boring and full of housekeeping tasks for most courses. To make a fair and reasonable evaluation the author must attend several classes, and possibly even examine the textbook, talk to the professor, or talk to others who have previously finished the course in order to have sufficient evidence to base a conclusion on.

Post hoc ergo propter hoc: This is a conclusion that assumes that if 'A' occurred after 'B' then 'B' must have caused 'A.' Example:

In this example the author assumes that if one event chronologically follows another the first event must have caused the second. But the illness could have been caused by the burrito the night before, a flu bug that had been working on the body for days, or a chemical spill across campus. There is no reason, without more evidence, to assume the water caused the person to be sick.

Genetic Fallacy: A conclusion is based on an argument that the origins of a person, idea, institute, or theory determine its character, nature, or worth. Example:

In this example the author is equating the character of a car with the character of the people who built the car.

Begging the Claim: The conclusion that the writer should prove is validated within the claim. Example:

Arguing that coal pollutes the earth and thus should be banned would be logical. But the very conclusion that should be proved, that coal causes enough pollution to warrant banning its use, is already assumed in the claim by referring to it as "filthy and polluting."

Circular Argument: This restates the argument rather than actually proving it. Example:

In this example the conclusion that Bush is a "good communicator" and the evidence used to prove it "he speaks effectively" are basically the same idea. Specific evidence such as using everyday language, breaking down complex problems, or illustrating his points with humorous stories would be needed to prove either half of the sentence.

Either/or: This is a conclusion that oversimplifies the argument by reducing it to only two sides or choices. Example:

In this example where two choices are presented as the only options, yet the author ignores a range of choices in between such as developing cleaner technology, car sharing systems for necessities and emergencies, or better community planning to discourage daily driving.

Ad hominem: This is an attack on the character of a person rather than their opinions or arguments. Example:

In this example the author doesn't even name particular strategies Green Peace has suggested, much less evaluate those strategies on their merits. Instead, the author attacks the characters of the individuals in the group.

Ad populum: This is an emotional appeal that speaks to positive (such as patriotism, religion, democracy) or negative (such as terrorism or fascism) concepts rather than the real issue at hand. Example:

In this example the author equates being a "true American," a concept that people want to be associated with, particularly in a time of war, with allowing people to buy any vehicle they want even though there is no inherent connection between the two.

Red Herring: This is a diversionary tactic that avoids the key issues, often by avoiding opposing arguments rather than addressing them. Example:

In this example the author switches the discussion away from the safety of the food and talks instead about an economic issue, the livelihood of those catching fish. While one issue may affect the other, it does not mean we should ignore possible safety issues because of possible economic consequences to a few individuals.

Ethos or the ethical appeal is based on the character, credibility, or reliability of the writer. There are many ways to establish good character and credibility as an author:

• Use only credible, reliable sources to build your argument and cite those sources properly.
• Respect the reader by stating the opposing position accurately.
• Establish common ground with your audience. Most of the time, this can be done by acknowledging values and beliefs shared by those on both sides of the argument.
• If appropriate for the assignment, disclose why you are interested in this topic or what personal experiences you have had with the topic.
• Organize your argument in a logical, easy to follow manner. You can use the Toulmin method of logic or a simple pattern such as chronological order, most general to most detailed example, earliest to most recent example, etc.
• Proofread the argument. Too many careless grammar mistakes cast doubt on your character as a writer.

Pathos , or emotional appeal, appeals to an audience's needs, values, and emotional sensibilities.  Pathos can also be understood as an appeal to audience's disposition to a topic, evidence, or argument (especially appropriate to academic discourse). 

Argument emphasizes reason, but used properly there is often a place for emotion as well. Emotional appeals can use sources such as interviews and individual stories to paint a more legitimate and moving picture of reality or illuminate the truth. For example, telling the story of a single child who has been abused may make for a more persuasive argument than simply the number of children abused each year because it would give a human face to the numbers.  Academic arguments in particular ​benefit from understanding pathos as appealing to an audience's academic disposition.

Only use an emotional appeal if it truly supports the claim you are making, not as a way to distract from the real issues of debate. An argument should never use emotion to misrepresent the topic or frighten people.

Mastering the Art of Persuasion: A Deep Dive into Rhetorical Devices

Hey, there word lovers! You know those moments in literature that make you pause, reread, and go “Wow, that was brilliant”? Often, these are the handiwork of clever rhetorical devices. Whether you’re a writer aiming to elevate your craft or a reader looking to deepen your appreciation for literature, knowing your rhetorical devices can really spice things up. Let’s dive into this wonderful world!

What are Rhetorical Devices?

Rhetorical devices, my friends, are tools used in language to convey ideas more effectively. They make your writing more engaging, persuasive, memorable, and even poetic. We often see them used in literature, speeches, advertisements, and everyday conversations.

Using Rhetorical Devices in Your Writing

Using rhetorical devices is like adding seasoning to your writing – it just makes everything tastier! Here’s how you can sprinkle them into your work:

• Enhance Persuasion : If you’re making an argument or trying to persuade your reader, rhetorical devices can be your best allies.
• Create Imagery : Some rhetorical devices help to paint vivid pictures, immersing your readers more fully in your writing.
• Add Emphasis : Rhetorical devices can highlight important points, making your message clearer and more memorable.
• Evoke Emotion : By stirring emotions, rhetorical devices can make your writing more impactful and compelling.

Famous Examples from Literature

Let’s look at a few famous examples where authors have used rhetorical devices to create memorable moments:

• Anaphora : This is the repetition of a word or phrase at the beginning of successive clauses. Martin Luther King Jr.’s “I Have a Dream” speech is a famous example: “I have a dream that one day this nation will… I have a dream that one day… I have a dream that…”
• Metaphor : This compares two unlike things by stating one is the other. Shakespeare loved these! For example, in Romeo and Juliet, Romeo says, “Juliet is the sun.”
• Hyperbole : This is an extreme exaggeration used for emphasis or humor. In “A Modest Proposal,” Jonathan Swift uses hyperbole to critique societal attitudes: “I have been assured… a young healthy child well nursed, is, at a year old, a most delicious nourishing and wholesome food.”

More Examples of Rhetorical Devices

Now let’s go through more types of rhetorical devices. Remember, you can use these to add spice to your own writing!

• Alliteration : Repetition of the initial consonant sounds in words. For example, “She sells seashells by the seashore.”
• Antithesis : A contrast of ideas expressed in a grammatically balanced statement. Think Neil Armstrong: “That’s one small step for man, one giant leap for mankind.”
• Irony : Saying one thing but meaning another. If it’s raining on your parade, you might say, “What lovely weather we’re having!”
• Oxymoron : Combining two contradictory terms, like “deafening silence” or “bittersweet.”
• Personification : Giving human qualities to non-human things. “The stars danced in the night sky.”

Now that we’ve covered the basics, let’s dive deeper into each of these fantastic rhetorical devices.

Anaphora is when you repeat a word or phrase at the beginning of successive phrases, sentences, or clauses. It builds rhythm and can add emphasis to the repeated phrase.

• “Every day, every night, in every way, I am getting better and better.” – Émile Coué
• “It was the best of times, it was the worst of times…” – Charles Dickens, “A Tale of Two Cities”
• “We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields…” – Winston Churchill
• “To raise, to lift, to elevate our conversation.” – Anonymous
• “For want of a nail, the shoe was lost. For want of a shoe, the horse was lost…” – Benjamin Franklin
• “Not time, not money, not laws, but willing leadership…” – Prince Charles
• “She is kind, she is intelligent, she is beautiful.”
• “Today is the day. Today is the day we fight back. Today is the day we say no more.”
• “Justice is blind. Justice is fair. Justice is necessary.”
• “Let freedom ring from the prodigious hilltops of New Hampshire. Let freedom ring from the mighty mountains of New York…” – Martin Luther King Jr., “I Have a Dream”

A metaphor draws a direct comparison between two unlike things, often giving a more vivid or profound understanding of one through the other.

• “Life is a journey; travel it well.”
• “Her voice was music to his ears.”
• “The world is a stage, and we are merely players.” – Shakespeare, “As You Like It”
• “All the world’s a stage, and all the men and women merely players.” – William Shakespeare, “As You Like It”
• “Hope is the thing with feathers.” – Emily Dickinson
• “My brother was boiling mad.”
• “The snow is a white blanket.”
• “Her lovely voice was music to his ears.”
• “The assignment was a breeze.”
• “It is the east, and Juliet is the sun!” – William Shakespeare, “Romeo and Juliet”

Hyperbole uses extreme exaggeration for emphasis or humor.

• “I’ve told you a million times not to exaggerate.”
• “I am so hungry I could eat a horse.”
• “I have a ton of homework.”
• “It was so cold, I saw polar bears wearing jackets.”
• “He is older than the hills.”
• “I died laughing.”
• “She’s as skinny as a toothpick.”
• “His boss is so dumb he could throw himself on the ground and miss.”
• “I could sleep for a year.”
• “This book weighs a ton.”

Alliteration

Alliteration is the repetition of initial consonant sounds in words. It can make a phrase more memorable or add emphasis.

• “She sells seashells by the seashore.”
• “Peter Piper picked a peck of pickled peppers.”
• “Betty Botter bought some butter.”
• “Tim teaches trombone to talented teens.”
• “Sally swiftly swam.”
• “Larry’s lizard likes leaping leopards.”
• “Crazy Kathy cackled at the cackling crow.”
• “The wild wind whistled through the woods.”
• “Quick questions and quips about quality.”
• “Six slippery snails slid slowly seaward.”

Antithesis uses contrast or opposition for dramatic effect.

• “That’s one small step for man, one giant leap for mankind.” – Neil Armstrong
• “Ask not what your country can do for you, ask what you can do for your country.” – John F. Kennedy
• “Love is an ideal thing, marriage a real thing.” – Goethe
• “We must learn to live together as brothers or perish together as fools.” – Martin Luther King Jr.
• “To err is human, to forgive, divine.” – Alexander Pope
• “Many are called, but few are chosen.” – The Bible, Matthew 22:14
• “Float like a butterfly, sting like a bee.” – Muhammad Ali
• “We desire what we know will not last, but we love only those things which are eternal.” – Anonymous
• “Speech is silver, but silence is golden.”

Irony says one thing but implies a different, often opposite, meaning.

• A fire station burns down. This is unexpected as fire stations are associated with putting out fires, not starting them.
• The Titanic was said to be unsinkable but sank on its first voyage.
• Saying “Oh, fantastic!” when the situation is actually very poor.
• A post on Facebook that reads, “I love it when my phone battery dies.” The person is clearly frustrated.
• An ambulance driver gets a ticket for parking in the no-parking zone to attend to an emergency.
• A person who claims to be a vegan but wears leather shoes.
• A teacher’s pet who fails the final exam.
• A person who criticizes people for not wearing masks but herself/himself not wearing one.
• A traffic cop gets his license suspended for unpaid parking tickets.
• “What lovely weather we’re having!” when it’s pouring rain.

An oxymoron is a figure of speech containing words that seem to contradict each other.

• “Bittersweet”
• “Deafening silence”
• “Original copy”
• “Clearly confused”
• “Act naturally”
• “Pretty ugly”
• “Seriously funny”
• “Awfully good”
• “Jumbo shrimp”
• “Living dead”

Personification

Personification gives human traits and qualities, such as emotions, desires, sensations, gestures, and speech, to things that are not human or inanimate objects.

• “The flowers danced in the gentle breeze.”
• “Time and tide wait for no man.”
• “The trees whispered secrets to each other.”
• “The sun smiled at the world.”
• “The stars danced playfully in the moonlit sky.”
• “The wind howled in the night.”
• “My alarm clock yells at me every morning.”
• “The moon played hide and seek with the clouds.”
• “The car complained when the key was roughly turned in its ignition.”
• “The cupcakes are calling out to be eaten.”

I hope these examples will help you understand and use these wonderful rhetorical devices in your own writing. Don’t be afraid to play around with them, after all, it’s all part of the fun of language and writing!

Is Onomatopoeia a rhetorical device?

You bet! Onomatopoeia is totally a rhetorical device, my friend. It’s all about using words that sound like the noises they represent. You know, those words that make you hear the “boom” or “splash” in your head when you read them. It’s a clever way to bring your writing to life and make it more engaging.

When writers sprinkle some onomatopoeia into their work, it’s like they’re giving you a front-row seat to all the action. You can practically hear the “buzz” of bees or the “thud” of a door closing. It’s an awesome trick to make the words jump off the page and stick in your mind.

From literature to advertisements, onomatopoeia is everywhere. It adds a cool vibe, creates vivid pictures, and gets you right in the feels. So, next time you want to make your writing pop, try throwing in some “bam,” “crash,” or “whoosh” to make it extra special. Trust me, it’s a game-changer!

Here are some fun examples of onomatopoeia to give you a taste of how it works:

• The sizzling bacon tempted my growling stomach.
• The popcorn popped in the microwave, filling the room with its irresistible aroma.
• The car screeched to a halt, leaving behind a trail of burnt rubber.
• The baby cooed and giggled, melting everyone’s hearts.
• The fireworks exploded in a dazzling display of colors and crackles.
• The thunder rumbled ominously, announcing the approaching storm.
• The cat meowed plaintively, seeking attention from its owner.
• The leaves rustled in the gentle breeze, creating a soothing sound.
• The alarm clock blared, jolting me awake from my deep sleep.
• The bees buzzed busily around the garden, pollinating the flowers.

These examples show how onomatopoeic words imitate the sounds of the objects or actions they represent, adding an extra layer of sensory experience to the writing. So, don’t be afraid to sprinkle some “buzz,” “crackle,” or “rumble” into your own writing to make it more lively and engaging!

What does “rhetorical question” mean?

A rhetorical question is a figure of speech or a literary device in which a question is posed not to elicit a direct answer but rather to make a point, emphasize a particular idea, or create an effect. Unlike a typical question that seeks a response, a rhetorical question is asked for rhetorical or persuasive purposes.

Rhetorical questions are often used to engage the audience, prompt them to think, or to convey a certain message in a more impactful way. They are not meant to be answered literally but rather to stimulate reflection or emphasize a particular point of view.

For example, when someone says, “Isn’t it obvious that we should prioritize education?” they are not seeking an actual response. Instead, they are using a rhetorical question to emphasize the importance of education without expecting someone to provide a direct answer.

Rhetorical questions can be found in various forms of communication, including speeches, essays, literature, and everyday conversations. They serve as a persuasive tool, allowing the speaker or writer to guide the audience’s thoughts and evoke certain emotions or ideas.

So, in a nutshell, a rhetorical question is a question asked to make a statement or persuade rather than to obtain an answer.

What’s the history of rhetorical devices?

The use of rhetorical devices, including rhetorical questions, dates back to ancient times. The study and practice of rhetoric, the art of effective communication and persuasion, can be traced back to ancient Greece and Rome, where prominent philosophers and orators explored and developed various rhetorical techniques.

In ancient Greece, the philosopher Aristotle wrote extensively about rhetoric in his work “Rhetoric.” He identified and classified rhetorical devices, including the use of questions for persuasive purposes. Aristotle emphasized the importance of engaging an audience, and rhetorical questions were seen as a powerful tool to captivate listeners and provoke thought.

During the Roman era, oratory and public speaking held significant importance. Cicero, a Roman philosopher and statesman, is renowned for his skillful use of rhetoric. His works, such as “De Inventione” and “De Oratore,” discuss the principles of effective communication and the use of rhetorical devices, including rhetorical questions, to sway audiences and convey persuasive messages.

Rhetorical devices continued to be utilized throughout history, adapting to different cultural and literary contexts. They have been employed in religious texts, political speeches, literature, and even everyday conversations. In fact, rhetoric remains a crucial component of persuasive writing and public speaking today.

Over time, numerous other figures in the fields of literature, rhetoric, and communication have explored and expanded upon the use of rhetorical devices. From Shakespeare’s plays to Martin Luther King Jr.’s iconic speeches, rhetorical questions have played a significant role in shaping discourse, stirring emotions, and influencing minds.

The study of rhetoric and the use of rhetorical devices have evolved, with scholars and rhetoricians delving deeper into the principles and applications of persuasive communication. Today, rhetorical devices continue to be an integral part of effective writing, speaking, and public discourse, enabling individuals to engage their audience, convey their message with impact, and achieve their communicative goals.

FAQ About Rhetorical Devices

Here are some common questions folks have about rhetorical devices:

Q: Do I need to use rhetorical devices in my writing? While not necessary, using rhetorical devices can certainly enrich your writing and make it more engaging for your readers.

Q: Can using too many rhetorical devices be a bad thing? Like any tool, rhetorical devices should be used mindfully. Too many can make your writing seem overdone or confusing.

Q: Can I use rhetorical devices in any type of writing? Absolutely! While they’re often associated with literature and speeches, rhetorical devices can also be used effectively in all types of writing, from blog posts to business reports.

I hope this deep-dive into rhetorical devices has sparked your interest and given you a newfound appreciation for the power of language. So go ahead, give them a try, play with your words, and create magic on the page!

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Rhetoric: How to Inform, Persuade, or Motivate your Audience

June 12, 2018 - Gini Beqiri

Persuasive speaking is needed in a wide range of situations; from arguing with a colleague, to haggling down a price, to performing a speech. Rhetoric is the key to developing this skill. In this article, we discuss how to use rhetoric for effective public speaking.

What is rhetoric?

Rhetoric is the study and art of writing and speaking persuasively. Its aim is to inform, educate, persuade or motivate specific audiences in specific situations. It originates from the time of the ancient Greeks.

Rhetoric is the art of ruling the minds of men  – Plato

Rhetoric is not just a tool used only in speeches, you use it in everyday life when, for example, you only disclose certain parts of your weekend to certain people.

Treatise of rhetoric

Aristotle stated that there are three types of persuasive speech:

• Forensic / judicial rhetoric  – looks at the justice or injustice of accusations and establishes evidence about the past. It’s used mainly in a court of law.
• Epideictic / demonstrative rhetoric  – praises or blames and makes a declaration about the present situation. It’s used in, for example,  wedding  and retirement speeches etc.
• Symbouleutikon / deliberative rhetoric  – tries to get the audience to take action by talking about a possible future. Politicians often use this approach and Martin Luther’s “I have a dream” speech is a good example.

Rhetorical situations

To use rhetoric you must first:

• Analyse the rhetorical situation you are in – an effective speech is one that responds to its rhetorical situation (context)
• Identify what needs to be communicated
• Provide a strategic response using rhetorical tools

When you analyse the rhetorical situation think about the following:

The rhetor (yourself)  – the person speaking to the audience. Your personal characteristics and beliefs will influence what you decide to say, such as:

• Geographical location
• Previous experiences
• Socio-economic status, etc

The audience  – the people you are  trying to persuade . Usually the same factors that affect the rhetor affect the audience. Think about what they already know. What questions or reservations might they have? What expectations do they have? Where should you conform to and stray from these expectations?

The setting  – the situation which causes the need for your speech, for example, current events, location, time period, political situation etc. Where is the speech happening and when? How do these this impact you? For example, speeches may need to differ between countries.

The topic  – needs to be relevant to the rhetorical situation you are in. How does your topic limit what you can do for the audience? Depending on your audience, what should you include or exclude?

The purpose  – why are you saying this? Is it to:

• Instigate action, etc

Five canons and three appeals

The five canons of rhetoric.

The Five Canons of Rhetoric are tools for creating persuasive speeches:

• Invention  – the process of developing an argument. For this you need to pick effective content and sort through everything you could say and decide what should be included or excluded. There needs to be a balance between what the audience needs to hear and what you need to say.
• Arrangement  – once you have determined the content you must organise and order your speech to create the most impact, such as thinking about how long each section should be and what should follow on from one point etc.
• Style  – deciding how to present your chosen arguments, including thinking tactically about how your audience will respond to your word choices. Perhaps include visualisation or other techniques to evoke emotions. (See rhetorical devices and tools)
• Memory  – memorising your speech.
• Delivery  – this includes your projection,  gestures ,  eye contact , pronunciation, tone and  pace .

The three appeals

According to Aristotle, rhetoric rests on the three appeals:  ethos, logos and pathos . They are modes of persuasion used to convince an audience.

• Ethos : your credibility and character
• Pathos : emotional bond with your listeners
• Logos : logical and rational argument

Ethos – the ethical appeal

Ethos consists of convincing your audience that you have good character and you are credible therefore your words can be trusted. Ethos must be established from the start of your talk or the audience will not accept what you say. In fact, ethos is often established before your presentation, for example, you may be the CEO of the company you’re presenting to so you’re already perceived as a specialist.

Characteristics of ethos

There are four main characteristics of ethos:

• Trustworthiness and respect
• Similarity to the audience
• Expertise and reputation/history

Improve ethos

• Ensure that people know about your expertise by promoting yourself, for example, ensure that people can easily access testimonials, reviews, papers etc.
• In your introduction draw attention to your ethos.
• Tell personal stories  that show the audience that you follow your own recommendations because they are more likely to believe you on other points that cannot easily be confirmed.
• Facts, stats and quotes should be up-to-date and from reputable sources, for example, between choosing from social media or Mind’s website to  quote a statistic  about anxiety, you would choose Mind’s website as this has high ethos which in turn increases your ethos.
• Be unbiased by admitting that you and your opposition’s side agree on at least one matter. This highlights that you are credible because you are treating the topic with consideration and fairness.
• Stick to your promises, for example,  during the Q&A  you may have agreed to find out an answer to a question and tell everyone – ensure that you do this to be seen as honest.

Pathos – the emotional appeal

Pathos is to persuade by appealing to the audience’s emotions. Pathos is more likely to increase the chances of your audience:

• Understanding your point of view
• Accepting your arguments
• Acting on your requests

Improving pathos

• Use  analogies and metaphors  – linking your ideas with something your listeners already know about and feel strongly about can trigger emotional responses. For example, “They are terrible” compared to “They are poisonous.” This will use the audience’s knowledge that poison is bad and therefore this issue needs to be dealt with.
• Use emotionally charged words, for example, say “This brush is a life-saver” rather than “This brush is amazing.”. Another way to make a statement more emotional is to use vivid and sensory words which allow the audience to experience the emotion. For instance, “The smell of your grandparent’s house” will increase the recollection of, hopefully warm memories, and therefore will trigger certain emotions.
• Positive emotions, such as joy, should be linked with your claims.
• Negative emotions, such as anger, should be linked to your rival’s claims.
• Visual aids can sometimes be more powerful than words
• Storytelling is a quick way to form an emotional connection
• Match what you’re saying with your body language, face and eyes
• You may target the audience’s hopes by describing a positive future situation if your proposed actions are followed

Logos – logical appeal

Logos is to appeal to logic by relying on the audience’s intelligence and offering evidence in support of your argument. Logos also develops ethos because the information makes you look knowledgeable. Logos is important because logical arguments are not easily dismissed.

Improving logos

Be comprehensive : Make sure your points and arguments can be understood

• Use language that your audience will understand. Avoid jargon and technical terminology
• Use figures and charts
• Make the relationships between your evidence and conclusions clear
• Use analogies and metaphors

Be logical : Ensure that your arguments make sense and that your claims and evidence are not implausible. Have a plan for dealing with opposing viewpoints that your listeners may already believe.

• Ensure that the  audience is involved  by asking them engaging questions.
• Talk about opposing views as this allows you to explain why your logical arguments are more reasonable.
• Build your argument on the audience’s widely held beliefs – commonplaces. For example, a company’s main value and therefore commonplace may be “Compassion makes us the best company”. Use the audience’s commonplace like a fact and apply it to a new situation. So if you want to encourage your staff to join a committee, use their commonplace, for example, rather than your belief say: “This committee needs considerate and kind-hearted people.”

Be specific : Base your claims on facts and examples as your arguments will be accepted quicker than something nonspecific and non-concrete. The more easily the evidence is accepted, the more easily the conclusions will be accepted.

• Facts and stats cannot be debated and they signify the truth.
• Visual evidence, such as, objects and videos are hard to challenge.
• Citing specialists and authorities on a topic increases the quality of your evidence and therefore your claims.
• Tell stories, such as, case studies or personal experiences. The audience would like to hear your own stories if you’re a specialist, for example, “When I was excavating in Nottingham…”

There is uncertainty over which pillar is the most important – Aristotle thought that logos was vital but when used by itself it lacks impact. So ensure that you treat all three pillars with equal importance to succeed in persuading your audience.

Rhetorical modes

Rhetorical modes are patterns of organisation used to produce a specific effect in the audience. They assist in increasing the speaker’s ethos, pathos and logos.

• Telling a story or narrating an event.
• Uses facts – what happened, where it happened, when it happened and who was there.
• It helps put information into a logical order – usually chronological order.
• Purpose : to evoke certain emotions in the audience.

Description

• Re-create, inventing or visually presenting a person, place, object, event or action through words
• This helps the audience imagine what is being described
• Use precise verbs and nouns and vivid adjectives
• Using the five senses is especially useful
• Purpose : to evoke certain emotions in the audience

Argumentation/Persuasion

• Articulating your opinion about an issue – proving or contesting a point or view or an issue.
• Consists of presenting the evidence.
• Inductive arguments- Forming generalisations from the evidence. For example: “All the theme parks I have been to have been safe. This is a theme park. So it must be safe.”
• Deductive arguments – Forming conclusions from generalisations. For example. “I don’t like busy places. That shopping centre is really busy. So I won’t like that shopping centre.”
• Persuasion is a type of argumentation with a call to action directed at the audience.
• Purpose : the speaker tries to get the audience to agree with their opinion and in the case of persuasion the speaker tries to get the audience to take action.
• Informing, instructing or presenting ideas objectively. Exposition can use the following techniques:

Illustration/Example

• Using evidence to explain a general idea or statement.
• The stronger your evidence, the more likely the audience will consider your points.
• Usually used to support an argument.
• Use evidence suitable for your topic and audience.
• How complex the topic is
• The audience’s knowledge
• Purpose : gives your statements/arguments more credibility and helps the audience understand more quickly.
• Explaining what a word, idea etc means to your audience and/or to explain what it is not.
• This is more difficult than looking up the term in a dictionary because you may be re-defining a common term or explaining a term that is commonly used incorrectly, such as, the word depression.
• By reshaping what the audience thought a concept meant they can see and think about that concept in a different way.
• There are multiple ways you can define something, it doesn’t have to be in a clinical way – you can use the rhetorical strategies discussed later.
• Purpose : helps the audience see things from your point of view.

Process analysis

• Explaining how a particular event occurs or how something is done or how something works, for example, how to sew, or how to move on from the death of a loved one.
• This procedure is usually explained in clear steps.
• Purpose : to provide clear information so the audience can fully understand – the more the audience understands, the more likely they will be persuaded.
• Dividing one concept into smaller ones.
• This can be helpful for you, the speaker, as it can provide the audience with an insight of how you view a concept.
• Purpose : to help the audience understand a complex issue.

Classification

• Often looking at a diverse group of objects and finding similarities.
• The rhetor creates categories based on the similarities and gives each category a name.
• Purpose : useful for organising complex issues.

Cause and effect

• Examining the causes of a situation and the consequences of it.
• Causes help you understand why something happened and effect helps you understand what could happen or what has happened.
• Especially useful when the rhetor can show a cause and effect relationship the audience haven’t noticed before because this helps the audience see the situation in a different way.
• Often leads to debates as it’s not always easy to determine this relationship.
• Purpose : to determine how concepts are related to each other.

Comparison and contrast

• Comparison looks at similarities and contrast looks at differences.
• The more divergent the two things initially appear the more interesting it will be to look at the similarities.
• Purpose : generally to show something is more superior to another, to show unexpected similarities or to help the audience understand a person, place, idea etc in relation to another.

Rhetorical devices and tools, with examples

Rhetorical devices can be useful for assisting with the above modes of persuasion:

Adynaton  – a type of hyperbole (exaggeration) in which the exaggeration is taken to such extreme lengths to suggest impossibility.

• Example: “When pigs fly!”

Alliteration  – the occurrence of the same letter or sound at the beginning of several words that are close in proximity to each other.

• Example: “The dog dived deeply.”
• Example: “Maybe she’s born with it. Maybe its Maybelline.”

Allusion  – a reference to an event, literary work, person etc usually within popular culture.

• Example: “It’s only £10, you’re acting like Scrooge.”

Anaphora  – repeating a word or phrase in successive phrases.

• Example: “As you know, we’ve got the iPod, best music player in the world. We’ve got the iPod Nanos, brand new models, colours are back. We’ve got the amazing new iPod Shuffle.” – Steve Jobs

Antanagoge  – when a negative point is followed by a positive one to reduce the impact.

• Example: “It’s expensive but it’s unbreakable”

Antimetabole  – a phrase or sentence is repeated in reverse order.

• Example: “It is not even the beginning of the end but is perhaps, the end of the beginning.” – Winston Churchill

Antiphrasis  – a phrase or word that is opposite to its literal meaning to create an ironic or comic effect.

• Example: Calling your friend Tiny even when they are 6 foot 5.

Antithesis  – two opposite ideas are put together in a sentence for contrast.

• Example: “That’s one small step for a man, one giant leap for mankind.” – Neil Armstrong

Appositive  – places a noun or phrase next to another noun for descriptive purposes.

• Example: “Your friend Sam is waiting outside for you.”
• Example: “The neurologist, a well-renowned expert in Paediatric Neurology, looked at the scans.”

Epanalepsis  – repeating the initial part of a sentence at the end of the same sentence.

• Example: “Today, I want it done today.”

Epithet  – using an adjective or phrase to emphasises a person’s characteristics. Often, this adjective or phrase becomes linked to the person and can be used with their name or instead of their name.

• Example: Eddie the Eagle

Epizeuxis  – repeats one word in immediate succession for emphasis.

• Example: “That film was great, great, great.”

Hyperbole  – an exaggeration not meant to be taken literally.

• Example: “I’ve got tons of work to get through.”
• Example: “I’m freezing.”

Metanoia  – correcting a statement you just made deliberately to strengthen or soften it.

• Example: “This has made my day, no, my month.”

Metaphor  – a comparison made by stating one thing is the other.

• Example: “This cake is heaven.”

Metonymy  – where something is referred to by the name of something closely associated with it.

• Example: Referring to business professionals as “suits.”
• Example: Referring to royals as “Crown.”
• Example: Referring to a plate of food as a “dish.”

Onomatopoeia  – words that are similar to the sound they describe.

• Example: Drip, pop, buzz, bang

Oxymoron  – a combination of contradictory words.

• Example: Cruel kindness, definitely maybe, open secret

Parallelism  – uses components in a sentence that are similar grammatically or in their construction, sound or meaning. It makes sentences flow better by adding rhythm.

• Example: “The dog was barking, the bell was ringing and the children were shouting.”

Personification  – The attribution of human characteristics to something non-human.

• Example: “The traffic slowed to a crawl.”

Simile  – compares one thing to another to make a description more vivid, usually uses “as” or “like”.

• Example: “As light as a feather.”

Understatement  – deliberately making a situation sound less important or serious than it is. You can use it for humour, to be polite or to remain modest over something.

• Example: You won an award for a piece of artwork but you say “It’s no big deal.” (Modest)
• Example: Your friend is worried about people staring at a stain on his T-shirt, you say “I wouldn’t have even noticed if you hadn’t said anything.” (Polite)
• Example: You walk outside with your coat on and realise it’s very hot – “I may be a little over-dressed.” (Humour)

Criticisms of rhetoric

Some people believe that rhetoric is a type of lying or false behaviour and manipulation. However, even when you’re criticising rhetoric, you are engaging in an act of rhetoric because you are trying to get others to agree with you.

Rhetoric works well in many situations, such as, in business presentations, lectures etc. So rhetoric is a good tool but, like with other tools, it’s up to you how to use it effectively.

Rhetoric: The Art of Persuasive Writing and Public Speaking

Gain critical communication skills.

This Harvard online course introduces learners to the art of persuasive writing and speaking and teaches how to construct and defend compelling arguments.

What You'll Learn

We are living in a contentious time in history. Fundamental disagreements on critical political issues make it essential to learn how to make an argument and analyze the arguments of others. This ability will help you engage in civil discourse and make effective changes in society. Even outside the political sphere, conveying a convincing message can benefit you throughout your personal, public, and professional lives.

We will be using selected addresses from prominent twentieth-century Americans—including Martin Luther King Jr., John F. Kennedy, Margaret Chase Smith, Ronald Reagan, and more—to explore and analyze rhetorical structure and style. Through this analysis, you will learn how speakers and writers persuade an audience to adopt their point of view.

Built around Harvard Professor James Engell’s on-campus course, “Elements of Rhetoric,” this course will help you analyze and apply rhetorical structure and style, appreciate the relevance of persuasive communication in your own life, and understand how to persuade and recognize when someone is trying to persuade you. You will be inspired to share your viewpoint and discover the most powerful ways to convince others to champion your cause. Join us to find your voice!

The course will be delivered via  edX  and connect learners around the world. By the end of the course, participants will be able to:

• When and how to employ a variety of rhetorical devices in writing and speaking
• How to differentiate between argument and rhetorical technique
• How to write a persuasive opinion editorial and short speech
• How to evaluate the strength of an argument
• How to identify logical fallacies in arguments

Course Outline

• Define the term "rhetoric."
• Articulate the importance of effective communication
• Summarize the history of rhetorical study, from the ancient Greeks to the modern-day
• Identify the parts of discourse
• Define the three modes of appeal
• Identify tropes and schemes, and explain their use in composition
• Compose an opinion editorial on a topic of your choice
• Analyze Martin Luther King, Jr.’s “I Have a Dream…” speech
• Define inductive reasoning and some of its associated topics
• Identify instances of inductive reasoning in writing and speech
• Define deductive reasoning and some of its associated topics
• Identify instances of deductive reasoning in writing and speech
• Recognize and evaluate the strength of an argument's refutation
• Apply the elements of rhetoric you have learned so far into the final draft of your op-ed
• Analyze Sarah Brady’s Democratic National Convention Keynote Speech
• Analyze Charlton Heston’s speech on the Second Amendment
• Define “inductive reasoning” and some of its associated topics
• Define “deductive reasoning” and some of its associated topics
• Recognize and evaluate the strength of an argument’s refutation
• Apply the elements of rhetoric you have learned so far in the final draft of your op-ed
• Describe the origins of the practice of oratory
• Recognize ways in which orators tailor their writing for the spoken word
• Describe techniques for effective public speaking, both prepared and extemporaneous
• Brainstorm ideas for your own short speech
• Analyze Joseph McCarthy’s “Enemies Within” speech
• Analyze Margaret Chase Smith’s "A Declaration of Conscience" speech
• Identify the modes of appeal and the logical reasoning of the featured speeches
• Identify both common and special topics used in these speeches, like cause and effect, testimony, justice and injustice, and comparison, and begin to recognize their use in other speeches
• Identify examples from these speeches of logical fallacies including the either/or fallacy, the fallacy of affirming the consequent, the argument ad hominem, the argument ad populum, begging the question, the complex question, and the use of imprecise language
• Discuss the importance of winning and keeping an audience’s trust and the pros and cons of attempting to tear down their confidence in an opponent
• Define for yourself the definition of "extremist rhetoric," debate its use as a political tool
• Consider the moral responsibilities of those who would seek to persuade others through language
• Discuss how the audience and the desired tone for a speech can influence diction (word choice)
• Compare the effects of using passive vs. active voice, and first-person vs. other tenses in a speech
• Discuss the effectiveness of the use of symbolism in writing and speech
• Define hyperbole, antimetabole, and polysyndeton, and identify when these devices might be appropriate and useful in terms of persuasion
• Describe techniques for connecting with your audience, including storytelling and drawing on shared experience

Your Instructor

James Engell  is Gurney Professor of English and Professor of Comparative Literature, also a member of the Committee on the Study of Religion, and a faculty associate of the Harvard University Center for the Environment.  He has also directed dissertations in American Studies, as well as Romance Languages & Literatures (French).

Education:   B.A. 1973, Ph.D. 1978 Harvard

Interests:  Romantic, Eighteenth-Century, and Restoration British Literature; Comparative Romanticism; Criticism and Critical Theory; Rhetoric; Environmental Studies; History and Economics of Higher Education

Selected Works:   The Call of Classical Literature in the Romantic Age  (2017, ed. with K. P. Van Anglen) and contributor, "The Other Classic: Hebrew Shapes British and American Literature and Culture."  William Wordsworth's  Prelude  (1805), edited from the manuscripts and fully illustrated in color (2016, ed. with Michael D. Raymond).   Environment: An Interdisciplinary Anthology  (2008, ed. with Adelson, Ranalli, and Van Anglen).   Saving Higher Education in the Age of Money  (2005, with Anthony Dangerfield).   The Committed Word: Literature and Public Values  (1999).   Coleridge: The Early Family Letters  (1994, ed.).   Forming the Critical Mind  (1989).   Johnson and His Age  (1984, ed. and contributor).   Biographia Literaria  for the  Collected Coleridge  (1983, ed. with W. Jackson Bate).   The Creative Imagination:  Enlightenment to Romanticism  (1981).

Ways to take this course

When you enroll in this course, you will have the option of pursuing a Verified Certificate or Auditing the Course.

A Verified Certificate costs $209 and provides unlimited access to full course materials, activities, tests, and forums. At the end of the course, learners who earn a passing grade can receive a certificate. 

Alternatively, learners can Audit the course for free and have access to select course material, activities, tests, and forums.  Please note that this track does not offer a certificate for learners who earn a passing grade.

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• Literary Terms
• Rhetorical Device
• Definition & Examples
• When & How to Write a Rhetorical Device

I. What is a Rhetorical Device?

A rhetorical device is any language that helps an author or speaker achieve a particular purpose (usually  persuasion , since rhetoric is typically defined as the art of persuasion). But “rhetorical device” is an extremely broad term, and can include techniques for generating emotion, beauty, and spiritual significance as well as persuasion.

II. Examples of Rhetorical Devices

Hyperbole is a word- or sentence-level rhetorical device in which the author exaggerates a particular point for dramatic effect. For example:

Berlin was flattened during the bombing.

Because the city was not literally left flat, this is an exaggeration, and therefore hyperbole. But it still helps express the author’s main point, which is that the city of Berlin was very severely damaged.

Analogy is an important device in which the explains one thing by comparing it to another. At the sentence level, this might be as simple as saying “my cat’s fur is as white as a cloud .” But analogies can also function at much higher levels, including paragraphs and whole essays . For example, you might argue against war by drawing an extended analogy between the war on terrorism and World War 2. The success of the whole argument would depend entirely on how well you could persuade readers to accept the analogy!

The counterargument is the most important rhetorical device for college-level essays. A counterargument is a response to your own view – for example, if you’re arguing in favor of an idea, the counterargument is one that goes against that idea. In order to make your own argument perspective, you have to acknowledge, analyze, and answer these counterarguments.

III. Types of Rhetorical Devices

Because the term is so broad, there are countless ways to categorize rhetorical devices. For example, we might group them by function: e.g. persuasive devices, aesthetic devices (for creating beauty), or emotional devices. We could also group them according to the types of writing they belong to: e.g. poetry vs. essays.

The clearest way to categorize, though, is probably by scale: that is, what level of the writing does each device affect?

A. Word Level

Before we even get to full sentences, there are many rhetorical devices that operate at the level of individual words or groups of words. For example, the “metonym” is a rhetorical device in which a part stands in for the whole. For example, you might say that a ship is staffed with “twenty hands,” where each hand stands in for a full human being.

B. Sentence Level

Most rhetorical devices operate at the sentence level. They affect the meaning of a sentence, or a chunk of a sentence. For example, parallelism is an important rhetorical device in which different parts of a sentence have the same grammatical structure: “I am disgusted by your methods , but impressed with your results .” Notice how each underlined portion has the same pattern of adjective, preposition, pronoun, and plural noun.

C. Paragraph Level

Paragraph-level rhetorical techniques are especially important in essays, where they help to signal the structure of the argument. One example would be the topic sentence. Topic sentences open the paragraph and introduce its main idea, which is then supported and explained in the body of the paragraph. This is one of the most important techniques for structuring paragraphs effectively.

D. Structural Level

Some rhetorical devices cover the whole structure of a piece of writing. For example, the 5-paragraph essay is a rhetorical device that many people learn in high school for structuring their essays. The five paragraphs involve an introduction, 3 body paragraphs, and a conclusion. This structure is rejected by many college-level writing instructors (and thus may be thought of as a bad rhetorical device), but it’s a rhetorical device nonetheless.

IV. The Importance of Rhetorical Devices

Rhetorical devices are just like artistic techniques – they become popular because they work. For as long as human beings have been using language, we’ve been trying to persuade one another and evoke emotions. Over time, we’ve developed a huge variety of different techniques for achieving these effects, and the sum total of all such techniques is encapsulated in our modern lists of rhetorical techniques. Each rhetorical device has a different purpose, a different history, and a different effect!

V. Examples of Rhetorical Devices in Literature

“If we shadows have offended , think but this and all is mended : that you have but slumbered here while these visions did appear .” (Shakespeare, A Midsummer Night’s Dream )

This famous quote, like many of Shakespeare’s lines, employs rhyme and meter, the two most basic rhetorical devices in verse. Although not all poetry has rhyme or meter, most classical poems do, and these rhetorical devices were probably important in helping poets memorize their works and sing them in front of audiences.

The dialogue form is an important structural device used in philosophy and religious scriptures for thousands of years. By putting different arguments in the mouths of different characters , philosophers can present their readers with a broader range of possible views, thus bringing more nuance into the conversation. This device also allows philosophers to make their own arguments more persuasive by responding to the various counterarguments presented by characters in the dialogue.

VI. Examples of Rhetorical Devices in Popular Culture

(adsbygoogle = window.adsbygoogle || []).push({}); “Ah, yes – Zorro! And where is he now, padre? Your masked friend? He hasn’t shown himself in 20 years!” (Don Rafael, The Mask of Zorro )

A rhetorical question is a question that the audience is not supposed to answer – either because the answer is obvious, or because the speaker is about to answer it for them. It’s one of the most common techniques in oratory (speeches) and essays. In this case, Don Rafael is using a rhetorical question to undermine the crowd’s confidence in Zorro, their legendary defender.

“The microphone explodes, || shattering the mold.” (Rage Against the Machine, Bulls on Parade )

The two vertical lines (||) represent a caesura , or pause. This is a common rhetorical device in poetry, but is also found in music. In the recording of the song, there’s a beat’s pause in between “explodes” and “shattering.”

VII. Related Terms

Rhetoric is the art of persuasion, either through speaking or writing. In ancient Greece, the concept of rhetoric was given huge cultural importance, and philosophers like Aristotle wrote whole books on rhetoric and the techniques of convincing others.

Today, people sometimes view rhetoric in a negative light (as when someone says of a politician’s speech that it was “all rhetoric and no substance”). But this is a shame, since we are very much in need of leaders who have mastered the art of persuasive reasoning and respectful argumentation. Rhetoric has fallen from its former place of honor, and perhaps this explains the lack of productive dialogue in our political arena, driven as it is by sound bites and personal attacks.

Figure of Speech

When a rhetorical device departs from literal truth, this is called a “figure of speech.” The most common figure of speech is a metaphor, in which one thing stands for another (e.g. “he unleashed a hurricane of criticism”). However, many rhetorical devices employ literal truth and therefore should not be thought of as figures of speech.

List of Terms

• Alliteration
• Amplification
• Anachronism
• Anthropomorphism
• Antonomasia
• APA Citation
• Aposiopesis
• Autobiography
• Bildungsroman
• Characterization
• Circumlocution
• Cliffhanger
• Comic Relief
• Connotation
• Deus ex machina
• Deuteragonist
• Doppelganger
• Double Entendre
• Dramatic irony
• Equivocation
• Extended Metaphor
• Figures of Speech
• Flash-forward
• Foreshadowing
• Intertextuality
• Juxtaposition
• Literary Device
• Malapropism
• Onomatopoeia
• Parallelism
• Pathetic Fallacy
• Personification
• Point of View
• Polysyndeton
• Protagonist
• Red Herring
• Rhetorical Question
• Science Fiction
• Self-Fulfilling Prophecy
• Synesthesia
• Turning Point
• Understatement
• Urban Legend
• Verisimilitude
• Essay Guide
• Cite This Website

My Favorite Speeches for Rhetorical Analysis: 10 Speeches for Middle School ELA and High School English

Teaching rhetorical analysis is one of my absolute favorite units to complete with my students. I love teaching my students about rhetorical strategies and devices, analyzing what makes an effective and persuasive argument, and reading critical speeches with my students. Here is a quick list of some of my favorite speeches for rhetorical analysis.

I absolutely LOVE teaching rhetorical analysis. I think it might be one of my favorite units to teach to my high school students. There are just so many different text options to choose from. Here is a list of some of my favorite speeches to include in my rhetorical analysis teaching unit.

10 Speeches for Teaching Rhetorical Analysis

1. the gettysburg address (abraham lincoln).

Some notable things to mention in this speech include allusion and parallel structure. To make your analysis more meaningful, point out these devices to students and explain how these devices enhance the meaning of the text.

Teaching Resource : The Gettysburg Address Rhetorical Analysis Activity Packet

2. Lou Gehrig’s Farewell Speech (Lou Gehrig)

This speech is one that many of my athletes love to analyze, and it is an excellent exemplar text to teach pathos. And like The Gettysburg Address, it is short. This is another speech that you can read, analyze, and even write about in one class period.

When I use this speech in my class, I have students look for examples of pathos. Mainly, I have them look at word choice, tone, and mood. How does Lou Gehrig’s choice of words affect his tone and the overall mood of the speech?

3. I Have a Dream (Martin Luther King,  Jr.)

In the classroom, it is important to point out the sermonic feel to the speech and also to have your students look for calls to action and pathos. Have your students look for tone, allusions, and word choice to help them notice these rhetoric expressions throughout it.

Teaching Resource : I Have a Dream Close Read and Rhetorical Analysis

4. Speech at the March on Washington (Josephine Baker)

This is another important speech that held a lot of importance for the changes that needed to be made in America. The speech is a shorter one, so in the classroom, it will not take as long to analyze it, and students can understand the significance of the use of rhetoric in a shorter amount of time than some other speeches.

When teaching this speech, I like to remind my students to search for devices that portray an excellent example of the pathos that is so present in this speech. Some of these devices could be mood, repetition, and diction.

5. Steve Jobs’ Commencement Speech (Steve Jobs)

In class, it is good to have your students annotate and analyze the speech just as they have done for the others. The organization of the speech will help them to notice the similarities and differences between each point Jobs makes.

6. Space Shuttle Challenger (Ronald Reagan)

This speech represents a strong sense of pathos as a movement to help the American people cope with loss after the deaths of the astronauts aboard the Challenger. It is another speech that is not too long, so it should not take a long time to both analyze and annotate the entire speech.

When teaching this speech in class, be sure to mention how pathos is the driving force behind the speech, through the tone and the diction. How does Reagan use emotion to focus on the astronauts as humans, rather than solely focusing on the tragedy?

7. The Perils of Indifference (Elie Wiesel)

This speech is a good one to teach because it both makes students question their own lives, but also how the world works. The speech relies on pathos, and a little ethos too, to get the audience to feel the full effect of the tragedy of the Holocaust and what the speaker went through. It is a long speech so it may take longer for the students to fully grasp all the details that make it such a persuasive speech.

When I teach this speech, I like to have students annotate every place they notice an example of pathos, and then have them explain why in their annotations this makes them feel an emotion. The same with the ethos, and then we can further analyze the rest together.

8. 9/11 Address to the Nation (George W. Bush)

This speech shows another example of the use of pathos in the midst of a tragedy. The President wanted to show the American people how much he was feeling for those lost in the tragedy of 9/11. It is not a long speech, but the amount of emotion within the words is significant for students to notice.

When teaching this speech, it is essential that students look very closely at each part of it, noticing each piece that reveals tone, mood, and other literary devices. How do the different devices add to the pathos of the speech?

FREE TEACHING ACTIVITY : September 11 Address to the Nation Sampler

Teaching Resource : September 11 Address to the Nation Rhetorical Analysis Unit

9. We are Virginia Tech (Nikki Giovanni)

This speech is probably the shortest speech on this list but provides one of the most emotional and pathos-filled rhetoric. This describes another tragedy that is spoken about with pathos to give the audience a safe feeling after such an emotional thing. Students can spend time analyzing the different devices that make the piece so strong in its emotion.

In the classroom, make sure your students make a note of the repetition, and what that does for the speech. Does it make the emotion more impactful? How does it make the audience feel like they are a part of something bigger?

10. Woman’s Right to the Suffrage (Susan B. Anthony)

This is another short speech that holds a lot of power within it. A lot of students will enjoy reading this to see how much the country has changed, and how this speech may have some part in influencing this change. It is a great speech to help teach logos in the classroom, and it will not take a long time to analyze.

Make sure your students notice, and they also understand, the use of allusions within the speech. These allusions help to establish the use of logos, as Anthony wants the use of American historical documents to show how logical her argument is.

Ready-For-You Rhetorical Analysis Teaching Unit

You might also be interested in my blog post about 15 rhetorical analysis questions to ask your students.

Teaching rhetorical analysis and speeches in the classroom is a great way to teach informational text reading standards.

Rhetorical Analysis Teaching Resources:

These resources follow reading standards for informational text and are ideal for secondary ELA teachers.

• Rhetorical Analysis Unit with Sticky Notes
• Ethos, Pathos, Logos: Understanding Rhetorical Appeals\
• Rhetorical Analysis Mini Flip Book

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The Top 41 Rhetorical Devices That Will Make Your Words Memorable

• What Are Rhetorical Devices?
• Top Rhetorical Devices
• Take The Quiz

For many, public speaking is one of the most terrifying things imaginable. Thankfully, we can rely on the many, many rhetorical devices to give us a helping hand.

What are rhetorical devices ?

A rhetorical device is typically defined as a technique or word construction that a speaker or writer uses to win an audience to their side, either while trying to persuade them to do something or trying to win an argument.

As you are about to see, the majority of rhetorical devices have names that come from Greek or Latin. While the concept of public speaking developed early around the world, much of what we know about the art of public speaking comes to English speakers from the ancient Greeks. The Greeks cultivated the art of rhetoric and many great philosophers, such as Plato and Aristotle, thoroughly studied it. The ancient Romans greatly valued rhetoric as well and they continued to build on the Greek rhetorical traditions that came before them.

What worked for the ancient Greeks and Romans still works wonders today. Rhetorical devices are effective tools that any writer or speaker can use to make their words more impactful to an audience. Rhetorical devices make speeches more persuasive, writing more memorable, and are just what you need if you are trying to really take advantage of ethos, pathos, and logos .

Rhetorical devices vs. literary devices

Literary and rhetorical devices are sometimes discussed separately, but it’s important to note the relationship and occasional overlap between the two. A l iterary device is an element, like a metaphor, imagery, and others, that draws us into a story . Have you ever been so wrapped up in a story, book, song, or poem, that you just couldn’t walk away from it? If so, there’s a good chance the writer has mastered the art of using literary devices.

To compare, rhetorical devices are often described as those elements that are incorporated intentionally to invoke responses in the reader, as well as influence the tone of a work.

Our comprehensive guide to literary devices is chock full of examples from masterful writers.

Often, rhetorical devices emphasize a specific language pattern, word, sentence structure, or rhyming pattern. They include formative techniques, like repetition or hyperbole , that accentuate certain elements of a work for the purpose of getting the reader’s attention, persuading them, or drawing out an emotional response. It is often said rhetorical devices are used to elicit a certain emotion via persuasion, whereas literary devices may be primarily used to enhance storytelling.

In this article, we’ll take a look at some of the most popular, effective, and interesting rhetorical devices that turn our words into award-winning speeches and writing.

✒️ Want to try a quiz first?

We have a quick quiz for you if you want to see how far your knowledge of rhetorical devices goes. Or review the terms below first so you can test what you’ve learned.

List of 41 top rhetorical devices

1. metaphor.

A metaphor is a comparison in which something is said to figuratively be something else.

Example: He was a wolf among sheep.

2. hyperbole

A hyperbole is an intentional exaggeration.

Example: The plate exploded into a million pieces.

3. alliteration

Alliteration is repeating the same or similar sounds at the beginning of words.

Example: She sells seashells by the sea shore.

An analogy is a comparison between two similar things, typically using figurative language. Metaphors and similes—more on them later—are usually considered to be types of analogies. Sometimes, analogies are considered to be a unique device that is a comparison that explains itself; basically, a complex metaphor or long simile.

Example: Life is like a box of chocolates: you never know what you are going to get.

5. onomatopoeia

An onomatopoeia is a word that imitates the sound it refers to.

Example: The thunder boomed and the lightning crashed.

6. allusion

Allusion is the act of casually referencing something, usually a work of popular culture.

Example: Finishing his memoir was his white whale.

7. oxymoron

Oxymoron is a figure of speech that uses two opposite words together.

Example: The treaty led to a violent peace.

Satire is using humor to criticize public figures.

Example: When Senator Jackson said “numbers don’t lie,” he forgot that his first name wasn’t “Numbers.”

In rhetoric, the word paradox refers to making a statement that seems self-contradictory or impossible but actually makes sense.

Example: Youth is wasted on the young.

A simile is a comparison in which something is said to figuratively be like something else.

Example: It was as hot as a desert this morning.

Learn about different types of poems (and see what rhetorical devices they may use).

In rhetoric, the notoriously confusing word irony means to use words to mean the opposite of their literal meaning.

Example: Ashley said it was a beautiful day while drying off from the drenching rain. (Ashley ironically referred to poor weather as “beautiful.”)

12. personification

Personification is the act of giving human elements to non-human things.

Example: The beautiful valley spread its arms out and embraced us.

13. anecdote

An anecdote is a brief story about something that happened to the speaker, usually something funny or interesting.

Example: Five years ago, I went to the store and met some clowns. Those clowns gave me the advice I am sharing with you now.

14. euphemism

Euphemism is using alternative language to refer to explicit or unpleasant things.

Example: The baseball struck him in a sensitive area.

15. connotation

Connotation is using words to suggest a social or emotional meaning rather than a literal one.

Example: This is a house, but I want a home.

16. meiosis

As a rhetorical device, meiosis means using euphemism to minimize the importance or significance of something.

Example: We must put an end to this peculiar institution. (“Peculiar institution” is a euphemism for slavery.)

17. apostrophe

In rhetoric, apostrophe occurs when a writer or speaker directly addresses an absent person, a concept, or an inanimate object.

Example: You have made a fool out of me for the last time, washing machine!

18. antithesis

Antithesis is using parallel sentences or clauses to make a contrast.

Example: No pain, no gain.

19. sarcasm

Sarcasm is using irony to mock something or to show contempt.

Example: Oh, yeah, John is a great guy. A great guy who took the last slice of pizza.

20. consonance

Consonance is a repetition of consonants or consonant sounds.

Example: Mike likes Ike’s bike.

21. rhetorical question

A rhetorical question is a question that isn’t intended to be answered. The point of asking the question is to make an audience think or to cause an emotional reaction.

Example: Can we really know what our place in the universe is? We have asked ourselves this question for millennia.

22. epithet

An epithet is a nickname or descriptive term used to refer to someone.

Example: You need to listen to me and not Clueless Kevin over there.

23. anaphora

Anaphora is the repetition of a word or words at the start of phrases, clauses, or sentences.

Example: I came, I saw, I conquered.

Martin Luther King Jr’s “I Have A Dream” speech is a classic example of anaphora. Read about it here.

In rhetoric, climax is ordering words so that they build up in intensity.

Example: Look at the sky! It’s a bird! A plane! Superman!

25. cacophony

Cacophony is the act of purposefully using harsh sounds.

Example: The gnashing of teeth and screeching of bats kept me awake.

26. assonance

Assonance is the repetition of the same vowel sound with different consonants.

Example: She and Lee see the bees in the tree.

A person is making a pun when they humorously use words with multiple meanings or words with similar sounds to create wordplay.

Example: The farmer tried to get his cows to get along, but they insisted on having a beef with each other.

28. parallelism

Parallelism is using grammatically similar phrases or sentences together.

Example: Fool me once, shame on you. Fool me twice, shame on me.

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29. aphorism

An aphorism is a short sentence that presents truth or opinion, usually in a witty or clever manner.

Example: A penny saved is a penny earned.

30. synecdoche

Synecdoche is when a part of something is used to refer to a whole.

Example: The commander had an army of 10,000 swords. (The people holding the swords were there, too.)

Parody is an imitation of something with the intent to poke fun at it.

Example: If Edgar Allen Poe had written this speech, it might have opened with “Here we are, weak and weary, gathered on a Monday dreary.”

32. colloquialism

A colloquialism is an instance of informal language or a local expression. The act of using such language is also called colloquialism .

Example: Here in Philly, we love to eat hoagies and all kinds of tasty jawns.

33. understatement

Understatement is using language to intentionally lessen a major thing or event.

Example: The erupting volcano was a little problem for the neighboring city.

34. syllogism

Syllogism is an argument based on deductive reasoning that uses generalizations to reach specific conclusions. Usually, a syllogism follows the format of “A is B. B is C. So, A is C.”

Example: Dogs are mammals. Biscuit is a dog. Therefore, Biscuit is a mammal.

Learn more about deductive and inductive reasoning.

An eponym can refer to “a word based on or derived from a person’s name,” such as the Gallup poll , named after statistician G.H. Gallup, or Reagonomics (a combination of the last name Reagan and economics ). As a rhetorical device, an eponym can be an allusion to a famous person.

Example: Nick is the LeBron James of birding.

36. metonymy

Metonymy is when the name of something is replaced with something related to it.

Example: He loved music from the cradle (birth) to the grave (death).

37. parenthesis

In rhetoric, parenthesis is an interruption used for clarity.

Example: The audience, or at least the paying members of the audience, enjoyed the show.

38. expletive

In rhetoric, an expletive is an interrupting word or phrase used for emphasis.

Example: The eggs were not, in any sense of the word, delicious.

39. metanoia

In rhetoric, metanoia refers to any instance of self-correction. Metanoia can involve things like retracting a previous statement to replace it with a new one or amplifying a previous statement by using stronger language.

Example: We’ll work on it on Sunday. No, let’s make that Monday—it’s the weekend after, all!

40. chiasmus

Chiasmus is reversing the grammatical order in two otherwise parallel phrases or sentences.

Example: Dog owners own dogs and cats own cat owners.

41. asyndeton

Asyndeton is the removal of conjunctions from a sentence.

Example: Get in, cause a distraction, get out.

Take the quiz

Are you ready to write with these rhetorical devices? You can review them using our Rhetorical Devices Word List , where you can practice with flashcards and practice quizzes. And when it’s time, fit in this quiz to quickly distinguish which terms you now know before you apply them to your next project.

Learn more about the modes of persuasion known as ethos, pathos, and logos.

Ways To Say

Synonym of the day

What Is a Rhetorical Device? Definition, List, Examples

• An Introduction to Punctuation

• B.A., English, Rutgers University

A rhetorical device is a linguistic tool that employs a particular type of sentence structure, sound, or pattern of meaning in order to evoke a particular reaction from an audience. Each rhetorical device is a distinct tool that can be used to construct an argument or make an existing argument more compelling.  

Any time you try to inform, persuade , or argue with someone, you’re engaging in rhetoric. If you’ve ever had an emotional reaction to a speech or changed your mind about an issue after hearing a skilled debater's rebuttal, you've experienced the power of rhetoric. By developing a basic knowledge of rhetorical devices, you can improve your ability to process and convey information while also strengthening your persuasive skills. 

Types of Rhetorical Devices

There are four types of rhetorical devices:

• Logos. Devices in this category seek to convince and persuade via logic and reason. They will usually make use of statistics, cited facts, and statements by authorities to make their point and persuade the listener.
• Pathos. These rhetorical devices base their appeal in emotion. This could mean invoking sympathy or pity in the listener, or making the audience angry in the service of inspiring action or changing their mind about something.
• Ethos. Ethical appeals try to convince the audience that the speaker is a credible source, that their words have weight and must be taken seriously because they are serious and have the experience and judgment necessary to decide what’s right.
• Kairos. This is one of the most difficult concepts in rhetoric; devices in this category are dependent on the idea that the time has come for a particular idea or action. The very timeliness of the idea is part of the argument.

Strongest Rhetorical Devices

Since rhetoric dates back to ancient times, much of the terminology used to discuss it comes from the original Greek. Despite its ancient origins, however, rhetoric is as vital as ever. The following list contains some of the most important rhetorical devices to understand:

• Alliteration , a sonic device, is the repetition of the initial sound of each word (e.g. Alan the antelope ate asparagus).
• Cacophony , a sonic device, is the combination of consonant sounds to create a displeasing effect. 
• Onomatopoeia , a sonic device, refers to a word that emulates the real-life sound it signifies (e.g. using the word "bang" to signify an explosion).
• Humor  creates connection and identification with audience members, thus increasing the likelihood that they will agree with the speaker. Humor can also be used to deflate counter-arguments and make opposing points of view appear ridiculous.
• Anaphora  is the repetition of certain words or phrases at the beginning of sentences to increase the power of a sentiment. Perhaps the best-known example of anaphora is Martin Luther King Jr.'s repetition of the phrase "I have a dream."
• Meiosis is a type of euphemism that intentionally understates the size or importance of its subject. It can be used to dismiss or diminish a debate opponent's argument. 
• Hyperbole  is an exaggerated statement that conveys emotion and raises the bar for other speakers. Once you make a hyperbolic statement like “My idea is going to change the world," other speakers will have to respond in kind or their more measured words may seem dull and uninspiring in comparison.
• Apophasis  is the verbal strategy of bringing up a subject by denying that that very subject should be brought up at all.
• Anacoluthon  is a sudden swerve into a seemingly unrelated idea in the middle of a sentence. It can seem like a grammatical mistake if handled poorly, but it can also put powerful stress onto the idea being expressed.
• Chiasmus  is a technique wherein the speaker inverts the order of a phrase in order to create a pretty and powerful sentence. The best example comes from President John F. Kennedy's inaugural address: "Ask not what your country can do for you — ask what you can do for your country ."
• Anadiplosis  is the use of the same word at the end of one sentence and at the beginning of the subsequent sentence, forming a chain of thought that carries your audience to the point you’ve chosen.
• Dialogismus  refers to moments when the speaker imagines what someone else is thinking, or speaks in the voice of someone else, in order to explain and then subvert or undermine counterpoints to the original argument.
• Eutrepismus , one of the most common rhetorical devices, is simply the act of stating points in the form of a numbered list. Why is it useful? First off, this devices makes information seem official and authoritative. Second, it gives speech a sense of order and clarity. And third, it helps the listener keep track of the speaker's points.
• Hypophora   is the trick of posing a question and then immediately supplying the answer. Do you know why hypophora is useful? It's useful because it stimulates listener interest and creates a clear transition point in the speech.
• Expeditio  is the trick of listing a series of possibilities and then explaining why all but one of those possibilities are non-starters. This device makes it seem as though all choices have been considered, when in fact you've been steering your audience towards the one choice you desired all along.
• Antiphrasis  is another word for irony. Antiphrasis refers to a statement whose actual meaning is the opposite of the literal meaning of the words within it.
• Asterismos . Look, this is the technique of inserting a useless but attention-grabbing word in front of your sentence in order to grab the audience’s attention. It's useful if you think your listeners are getting a bit bored and restless.

Examples of Rhetorical Devices

How do you identify a rhetorical device? In fact, you hear them in daily life. Rhetoric isn’t just for debates and arguments; these devices are used in everyday speech, fiction and screenwriting, legal arguments, and more. Consider these famous examples and their impact on their audience.

• “ Fear leads to anger. Anger leads to hate. Hate leads to suffering.” – Star Wars: The Empire Strikes Back . Rhetorical Device : Anadiplosis . The pairs of words at the beginning and ending of each sentence give the impression that the logic invoked is unassailable and perfectly assembled.
• “ Ask not what your country can do for you, ask what you can do for your country.” —President John F. Kennedy. Rhetorical Device : Chiasmus . The inversion of the phrase can do and the word country creates a sense of balance in the sentence that reinforces the sense of correctness.
• "I will not make age an issue of this campaign. I am not going to exploit, for political purposes, my opponent’s youth and inexperience." –President Ronald Reagan Rhetorical Device : Apophasis . In this quip from a presidential debate, Reagan expresses mock reluctance to comment on his opponent's age, which ultimately does the job of raising the point of his opponent's age.  
• “ But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground.” —Abraham Lincoln, Gettysburg Address . Rhetorical Device : Anaphora . Lincoln’s use of repetition gives his words a sense of rhythm that emphasizes his message. This is also an example of kairos : Lincoln senses that the public has a need to justify the slaughter of the Civil War, and thus decides to make this statement appealing to the higher purpose of abolishing slavery. 
• “ Ladies and gentlemen, I've been to Vietnam, Iraq, and Afghanistan, and I can say without hyperbole that this is a million times worse than all of them put together.” – The Simpsons . Rhetorical Device : Hyperbole . Here, hyperbole is used to humorous effect in order to undermine the superficial point of the sentence.
• Rhetoric. The discipline of discourse and persuasion via verbal argument.
• Rhetorical Device. A tool used in the course of rhetoric, employing specific sentence structure, sounds, and imagery to attain a desired response.
• Logos. The category of rhetorical devices that appeal to logic and reason. 
• Pathos. The category of rhetorical devices that appeal to emotions.
• Ethos.  The category of rhetorical devices that appeal to a sense of credibility. 
• Kairos.  The concept of “right place, right time” in rhetoric, wherein a specific rhetorical device becomes effective because of circumstances surrounding its use.
• “16 Rhetorical Devices That Will Improve Your Public Speaking.” Duarte , 19 Mar. 2018, www.duarte.com/presentation-skills-resources/rhetoric-isnt-a-bad-thing-16-rhetorical-devices-regularly-used-by-steve-jobs/.
• Home - Ethos, Pathos, and Logos, the Modes of Persuasion ‒ Explanation and Examples , pathosethoslogos.com/ .
• McKean, Erin. “Rhetorical Devices.” Boston.com , The Boston Globe, 23 Jan. 2011, archive.boston.com/bostonglobe/ideas/articles/2011/01/23/rhetorical_devices/ .
• Figure of Speech: Definition and Examples
• The 100 Most Important Words in English
• What Is Composition? Definition, Types, and Examples
• What Is a Phrase? Definition and Examples in Grammar
• Question Mark Definition and Examples
• A List of Exclamations and Interjections in English
• Basic Grammar: What Is a Diphthong?
• Subordinating Conjunctions
• What Are Word Blends?
• How to Write a Summary (With Examples)
• Definition and Examples of Function Words in English
• Patience vs. Patients: How to Choose the Right Word
• Transferred Epithet Definition and Examples
• 100 Awfully Good Examples of Oxymorons
• The 201 Most Commonly Misspelled Words in English
• What Is a Grammatical Error?

Rhetoric: The Art of Persuasive Writing and Public Speaking

Gain critical communication skills in writing and public speaking with this introduction to American political rhetoric.

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Harvard Faculty of Arts & Sciences

What you'll learn.

When and how to employ a variety of rhetorical devices in writing and speaking

How to differentiate between argument and rhetorical technique

How to write a persuasive opinion editorial and short speech

How to evaluate the strength of an argument

How to identify logical fallacies in arguments

Course description

We are living in a contentious time in history. Fundamental disagreements on critical political issues make it essential to learn how to make an argument and analyze the arguments of others. This ability will help you engage in civil discourse and make effective changes in society. Even outside the political sphere, conveying a convincing message can benefit you throughout your personal, public, and professional lives.

This course is an introduction to the theory and practice of rhetoric, the art of persuasive writing and speech. In it, you will learn to construct and defend compelling arguments, an essential skill in many settings. We will be using selected addresses from prominent twentieth-century Americans — including Martin Luther King Jr., John F. Kennedy, Margaret Chase Smith, Ronald Reagan, and more — to explore and analyze rhetorical structure and style. Through this analysis, you will learn how speakers and writers persuade an audience to adopt their point of view.

Built around Harvard Professor James Engell’s on-campus course, “Elements of Rhetoric,” this course will help you analyze and apply rhetorical structure and style, appreciate the relevance of persuasive communication in your own life, and understand how to persuade and recognize when someone is trying to persuade you. You will be inspired to share your viewpoint and discover the most powerful ways to convince others to champion your cause. Join us to find your voice!

Course Outline

Introduction to Rhetoric

• Define the term "rhetoric."
• Articulate the importance of effective communication.
• Summarize the history of rhetorical study, from the ancient Greeks to the modern-day.
• Identify the parts of discourse.
• Define the three modes of appeal.
• Identify tropes and schemes, and explain their use in composition.
• Compose an opinion editorial on a topic of your choice.

Civil Rights - Martin Luther King, Jr.

• Analyze Martin Luther King, Jr.’s “I Have a Dream…” speech
• Define inductive reasoning and some of its associated topics
• Identify instances of inductive reasoning in writing and speech
• Define deductive reasoning and some of its associated topics
• Identify instances of deductive reasoning in writing and speech
• Recognize and evaluate the strength of an argument's refutation
• Apply the elements of rhetoric you have learned so far into the final draft of your op-ed

Gun Control - Sarah Brady and Charlton Heston

• Analyze Sarah Brady’s Democratic National Convention Keynote Speech.
• Analyze Charlton Heston’s speech on the Second Amendment.
• Define “inductive reasoning” and some of its associated topics
• Define “deductive reasoning” and some of its associated topics
• Recognize and evaluate the strength of an argument’s refutation
• Apply the elements of rhetoric you have learned so far in the final draft of your op-ed

Introduction to Oratory

• Describe the origins of the practice of oratory.
• Recognize ways in which orators tailor their writing for the spoken word.
• Describe techniques for effective public speaking, both prepared and extemporaneous.
• Brainstorm ideas for your own short speech.

The Red Scare - Joseph McCarthy and Margaret Chase Smith

• Analyze Joseph McCarthy’s “Enemies Within” speech.
• Analyze Margaret Chase Smith’s "A Declaration of Conscience" speech.
• Identify the modes of appeal and the logical reasoning of the featured speeches.
• Identify both common and special topics used in these speeches, like cause and effect, testimony, justice and injustice, and comparison, and begin to recognize their use in other speeches.
• Identify examples from these speeches of logical fallacies including the either/or fallacy, the fallacy of affirming the consequent, the argument ad hominem, the argument ad populum, begging the question, the complex question, and the use of imprecise language.
• Discuss the importance of winning and keeping an audience’s trust and the pros and cons of attempting to tear down their confidence in an opponent.
• Define for yourself the definition of "extremist rhetoric," debate its use as a political tool.
• Consider the moral responsibilities of those who would seek to persuade others through language.

Presidential Rhetoric - John F. Kennedy and Ronald Reagan

• Discuss how the audience and the desired tone for a speech can influence diction (word choice).
• Compare the effects of using passive vs. active voice, and first-person vs. other tenses in a speech.
• Discuss the effectiveness of the use of symbolism in writing and speech.
• Define hyperbole, antimetabole, and polysyndeton, and identify when these devices might be appropriate and useful in terms of persuasion.
• Describe techniques for connecting with your audience, including storytelling and drawing on shared experience.

Instructors

James Engell

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• Open access
• Published: 11 December 2023

The art of rhetoric: persuasive strategies in Biden’s inauguration speech: a critical discourse analysis

• Nisreen N. Al-Khawaldeh 1 ,
• Luqman M. Rababah   ORCID: orcid.org/0000-0002-3871-3853 2 ,
• Ali F. Khawaldeh 1 &
• Alaeddin A. Banikalef 2  

Humanities and Social Sciences Communications volume  10 , Article number:  936 ( 2023 ) Cite this article

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• Language and linguistics

This research investigated the main linguistic strategies used in President Biden’s inauguration speech presented in 2021. Data were analyzed in light of Fairclough’s CDA framework: macro-structure (thematic)—intertextually; microstructure in syntax analysis (cohesion); stylistic (lexicon choice to display the speaker’s emphasis); and rhetoric in terms of persuasive function. The thematic analysis of the data revealed that Biden used certain persuasive strategies including creativity, metaphor, contrast, indirectness, reference, and intertextuality, for addressing critical issues. Creative expressions were drawn highlighting and magnifying significant real-life issues. Certain concepts and values (i.e., unity, democracy, and racial justice) were also accentuated as significant elements of America’s status and Biden’s ideology. Intertextuality was employed by resorting to an extract from one of the American presidents in order to convince the Americans and the international community of his ideas, vision, and policy. It appeared that indirect expressions were also used for discussing politically sensitive issues to acquire a political and interactional advantage over his political opponents. His referencing style showed his interest in others and their unity. Significant ideologies encompassing unity, equality, and freedom for US citizens were stated implicitly and explicitly. The study concludes that the effective use of linguistic and rhetorical devices is important to construct meanings in the world, be persuasive, and convey the intended vision and underlying ideologies.

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The significance of language in political and academic realms has gained prominence in recent times (Iqbal et al., 2020 ; Kozlovskaya, et al., 2020 ; Moody & Eslami, 2020 ). Language serves as a potent instrument in politics, embodying a crucial role in the struggle for power to uphold and enact specific beliefs and interests. Undeniably, language encompasses elements that unveil diverse intended meanings conveyed through political speeches, influencing, planning, accompanying, and managing every political endeavor. Effectiveness in political speeches relies on meeting criteria such as credibility, logic, and emotional appeal (Nikitina, 2011 ). Credibility is attained through possessing a particular amount of authority and understanding of the selected issue. Logical coherence is evident when the speech is clear and makes sense to the audience. In addition, establishing an emotional connection with the audience is essential to capture and maintain their attention.

Political speech, a renowned genre of discourse, reveals a lot about how power is distributed, exerted, and perceived in a country. Speech is a powerful tool for shaping the political thinking and political “mind” of a nation, allowing the actors and recipients of political activity to acquire a certain political vision (Fairclough, 1989 ). Political scientists are primarily interested in the historical implications of political decisions and acts, and they are interested in the political realities that are formed in and via discourse (Schmidt, 2008 ; Pierson & Skocpol, 2002 ). Linguists, on the other hand, have long been fascinated by language patterns employed to deliver politically relevant messages to certain locations in order to accomplish a specific goal.

Critical discourse analysis (CDA) is a crucial approach for analyzing language in depth so as to reveal certain tendencies within political discourse (Janks, 1997 ). CDA is not the same as other types of discourse analysis. That is why it is said to be “critical.” According to Cameron ( 2001 ), “critical refers to a way of understanding the social world drawn from critical theory” (p. 121). Fairclough ( 1995 ) also says, “Critical implies showing connections and causes which are hidden; it also implies intervention, for example, providing resources for those who may be disadvantaged through change” (p. 9). In short, it can be applied to both talk and text delivered by leaders or politicians who normally have a lot of authority to reveal their hidden agenda (Cameron, 2001 ) and decipher the meaning of the crucial concealed ideas (Fairclough, 1989 ). Therefore, it is a useful technique for analyzing texts like speeches connected with power, conflict, and politics, such as Martin Luther King’s speech (Alfayes, 2009 ). Fairclough concludes that CDA can elucidate the hidden meaning of “I Have a Dream,” the speech that has a strong and profound significance and whose messages concerning black Americans’ poverty and struggle have inspired many people all around the world. The ideological components are enshrined in political speeches since “ideology invests language in various ways at various levels and that ideology is both properties of structures and events” (Fairclough, 1995 , p. 71). Thus, meanings are produced through attainable interpretations of the target speech.

CDA has obtained wide prominence in analyzing language usage beyond word and sentence levels (Almahasees & Mahmoud, 2022 ). CDA, also known as critical language study (Fairclough, 1989 ) or critical linguistics (Fairclough, 1995 ; Chouliaraki & Fairclough, 1999 ), considers language to be a critical component of social and cultural processes (Fairclough, 1992 ; Fairclough, 1995 ; Chouliaraki & Fairclough, 1999 ). The goal of this strategy, according to Fairclough ( 1989 ), is to “contribute to the broad raising of consciousness of exploitative social connections by focusing on language” (p. 4). He also claims that CDA is concerned with studying linkages within language between dominance, discrimination, power, and control (Fairclough, 1992 ; Fairclough, 1995 ) and that the goal of CDA is to link between discourse practice and social practice obvious (Fairclough, 1995 ). The CDA is a type of critical thinking which means, according to Beyer ( 1995 ), “developing reasoned conclusions.” Thus, it might be viewed as a critical perspective and interpretation that focuses on social issues, notably the role of discourse in the production and reproduction of power abuse or dominance (Wodak & Meyer, 2009 ). Furthermore, the ‘Sapir–Whorf hypothesis’ indicates that the goal of critical discourse interpretation is to retrieve the social meanings conveyed in the speech by analyzing language structures considering their interactive and larger social contexts (Fairclough, 1992 ; Kriyantono, 2019 ; Lauwren, 2020 ).

Political communication is generally classified as a persuasive speech since it aims to influence or convince people that they have made the right choice (Nusartlert, 2017 ). Persuasive discourse is a very powerful tool for getting what is needed or intended. In such a type of discourse, people use communicative strategies to convince or urge specific thoughts, actions, and attitudes. Scheidel defines persuasion as “the activity in which the speaker and the listener are conjoined and in which the speaker consciously attempts to influence the behavior of the listener by transmitting audible, visible and symbolic” ( 1967 , p. 1). Thus, persuasive language is used to fulfill various reasons, among which is convincing people to accept a specific standpoint or idea.

Political speeches are considered eloquent pieces of communication oriented toward persuading the target audience (Haider, 2016 ). Politicians often use many persuasive techniques to express their agendas in refined language in order to convince people of their views on certain issues, gain support from the public, and ultimately achieve the envisioned goals (Fairclough, 1992 ). Leaders who control uncertainty, build allies, and generate supportive resources can easily gain enough leverage to lead. This means that their usage of language aims to put their intended political, economic, and social acts into practice. The inaugural speech is a very political discourse to analyze because it marks the inception of the new presidency, mainly focusing on infusing unity among people. In light of the scarcity of research on this significant speech, this study aims to investigate the main linguistic persuasive strategies used in President Biden’s inauguration speech presented in 2021.

Literature review

Political speeches are a significant genre within the realm of political discourse in which politicians use language intentionally to steer people’s mindsets and emotions in order to achieve a specific outcome. Since politics is mainly based on a constant struggle for power among concerned individuals or parties, persuasive techniques are crucial elements politicians use to manipulate others or make them accept their entrenched ideas and plans. Persuasion involves using rhetoric to convince the target audience to embrace certain ideologies, adopt specific attitudes, and control their behavior toward a particular issue (Van Dijk, 2015 ). The inaugural speeches are quite diplomatic and rhetorical, as they constitute a golden chance for the leaders to assert their leadership style. Thus, they are open to different types of interpretations and form a copious source of data for politicians and linguists. The linguistic choices politicians make are rational because of the underlying ideologies that determine the way their speeches should be structured. Considering this idea, it is vital to study the rhetoric of the American presidential inaugural speech since it was presented at a time full of critical political events and scenarios by a very influential political figure in the world, marking the inception of a new phase in the lives of Americans and the world. The significance of studying such a piece of discourse lies in the messages that the new president seeks to deliver to the American nation and the world at large.

Biden’s speeches have attracted researchers’ attention. For example, Renaldo & Arifin ( 2021 ) examined Biden’s ideology evident in his inaugural speech. The analysis of the data revealed three types of presuppositions manifested in his speech, i.e., lexical, existential, and factive, where lexical presupposition is the most frequent one. The underlying ideology was demonstrated in issues regarding immigrants, healthcare, racism, democracy, and climate change.

Prasetio and Prawesti ( 2021 ) analyzed the underlying meanings based on word counts considering three subcategories: hostility, use of auxiliaries, and noun-pronoun discourse analysis. The results revealed Biden’s hope of helping Americans by overcoming problems, developing many fields, and enhancing different aspects. It was evident that his underlying ideology was liberalism and his cherished values were democracy and unity.

Pramadya and Rahmanhadi ( 2021 ) studied the way Biden employed the rhetoric of political language in his inauguration speech in order to show his plans and political views. Each political message conveyed in his inauguration speech revealed his ideology and power. Sociocultural practices that supported the text were explored to view the inherent reality that gave rise to the discourse.

Amir ( 2021 ) investigated Biden’s persuasive strategies and the covert ideology manifested in his inaugural speech. Numerous components including “the rule of three,” the past references, the biblical examples, etc., were analyzed. The results emphasized the strength of America’s heroic past, which requires that Americans mainly focus on American values of tolerance, unity, and love.

Bani-Khaled and Azzam ( 2021 ) examined the linguistic devices used to convey the theme of unity in President Joe Biden’s Inauguration Speech. The qualitative analysis of this theme showed that the speaker used suitable linguistic features to clarify the concept of unity. It revealed that the tone of the speech appeared confident, reconciliatory, and optimistic. Both religion and history were resorted to as sources of rhetorical and persuasive devices.

The review of the literature shows a bi-directional relationship between language and sociocultural practices. Each one of them exerts an influence on the other. Therefore, CDA explores both the socially shaped and constitutive sides of language usage since language is viewed as “social identity, social relations, and systems of knowledge and belief” (Fairclough, 1993 , p. 134). It shows invisible connections and interventions (Fairclough, 1992 ). Consequently, it is significant to disclose such unobserved meanings and intentions to listeners who may not be aware of them.

Despite the plethora of critical discourse analysis research on political speeches, few studies were conducted on Biden’s inauguration speech. Thus, this study aims to enrich the existing research by complementing the analysis and highlighting some other significant aspects of Biden’s inauguration speech. Therefore, it is expected that this study will enrich critical discourse analysis research by focusing mainly on political speech. It can be a helpful source for teachers studying and teaching languages. They will learn how to properly analyze discourses by following a critical thinking approach to fully comprehend the relationship linking individual parts of discourses and creating meaning. Besides, the study casts light on distinctive features of societies manifested in political speech.

Methodology

The present study analyses President Biden’s inauguration speech (Biden, 2021 ). Data were analyzed in light of the CDA framework: macro-structure (thematic)—intertextually; microstructure in syntax analysis (cohesion); stylistic (lexicon choice to display the speaker’s emphasis); and rhetoric in terms of persuasive function. Fairclough’s discourse analysis approach was adopted to analyze the target speech in terms of text analysis, discursive practices, and social practices. The main token and the frequency of the recurring words were statistically analyzed, whereas the persuasive strategies proposed by Obeng ( 1997 ) were analyzed based on Fairclough’s ( 1992 ) CDA mentioned above.

Results and discussion

In the United States, presidents deliver inaugural speeches after taking the presidential oath of office. Presidents use this occasion to address the public and lay forth their vision and objectives. These speeches can also help to unify the United States, especially after difficult times or conflicts. Millions of people in the United States, as well as millions of people throughout the world, listen to the inaugural speeches to gain a glimpse of the new president’s vision for the world. This speech is particularly intriguing to analyze using the CDA framework in many aspects. Fairclough ( 1992 ) emphasizes that language must be regarded as an instrument of power as well as a tool of communication. Actually, there is a technique for utilizing language that seeks to encourage individuals who are engaged to do particular things.

The analysis of the ideological aspect of Biden’s inaugural speech endeavors to link this speech with certain social processes and to decode his invisible ideology. From the opening lines, it is apparent that Biden’s ideology is based on inclusiveness and a citizen-based position. At the beginning of his speech, he uses the first few minutes of his inaugural speech to thank and address his predecessors and audience as ‘my fellow Americans,’ lumping all sorts of nationalities and ethnicities together as one nation.

Biden then continues to mark a successful and smooth transition of power with an emphasis on a citizen-based attitude. He underlines that the victory belongs not only to him but to all Americans who have spoken up for a better life in the United States, saying “We celebrate the triumph not of a candidate, but of a cause. The cause of democracy. The people, the will of the people has been heard and the will of the people has been heeded.” With this victory, he promised to take his position seriously to unify America as a whole, regardless of its diversity by eliminating discrimination and reuniting the country’s divided territories in order to rebuild fresh faith among Americans. People of all races, ethnicities, sexual orientations, faiths, and origins should be treated equally. There is no difference between red and blue states except for the United States. Through this technique, he tries to accentuate that the whole American system depends on grassroots diplomacy, rather than an exclusive system of presidency. The beginning and the end of his speech successfully emphasize the importance of the oath that he took on himself to serve his nation without bias where he begins with “I have just taken a sacred oath each of those patriots took” and reminds the audience of the holiness of this oath at the end of his speech; as he says “ I close today where I began, with a sacred oath ”.

This section is divided into seven parts. Each of these parts analyses the speech in light of the selected persuasive strategies, which are creativity, indirectness, intertextuality, choice of lexis, coherence, modality, and reference. These strategies were selected among others due to their knock-on effect on explicating the core ideas of the speech.

Creativity is an essential part of any successful political speech. That is because it plays a significant role in structuring the facts the speaker wants to convey in a way that is accessible to the audience. It helps political figures persuade the public of their ideas, initiatives, and agendas. Indeed, Biden’s speech abounds with examples of creativity which in turn shapes the policies and expectations he adopts.

By using the expression “ violence sought to shake the Capitol’s very foundation ”. The speaker alluded with some subtlety and shrewdness to the riots made by a pro-Trump crowd that assaulted the US Capitol on Jan. 6 in an attempt to prevent the formal certification of the Electoral College results. Hundreds of fanatics walked onto the same platform where Biden had taken his oath of office, they offended the democracy and prestige of the place and the US reputation. He left unsaid that they were sent to the Capitol by the previous president, and described them in another part of his speech:

Here we stand, just days after a riotous mob thought they could use violence to silence the will of the people, to stop the work of our democracy, and to drive us from this sacred ground.

Biden won the popular vote by a combined (7) million votes and the Electoral College. The election results were frequently confirmed in courts as being free of fraud. Nevertheless, the rioters who attacked the Capitol claimed differently and never completely admitted these results.

The other thing that stood out was Biden’s emphasis on racism. He highlighted the Declaration of Independence’s goals, as he often does, and depicted them as being at odds with reality:

I know the forces that divide us are deep and they are real. But I also know they are not new. Our history has been a constant struggle between the American ideal that we are all created equal and the harsh, ugly reality that racism, nativism, fear, demonization have long torn us apart.

Of all, this isn’t the first time a president has spoken about racism at an inauguration. However, in the backdrop of the (Black Lives Matter) riots and the continued attack on voting rights, Biden’s adoption of that phrase as his own is both strategically and ethically significant. The pursuit of racial justice has previously been mentioned by Biden as a significant government aim. To lend substance to his rhetoric, society will have to take action on criminal justice reform and voting rights.

President Biden also argued that there has been great progress in women’s rights.

Here we stand, where 108 years ago at another inaugural, thousands of protesters tried to block brave women marching for the right to vote. Today we mark the swearing-in of the first woman in American history elected to national office—Vice President Kamala Harris.

In 1913, a huge number of women marched for the right to vote in a massive suffrage parade on the eve of President-elect Woodrow Wilson’s inauguration, but the next day crowds of mostly men poured into the street for the following day’s inauguration, making it almost impossible for the marchers to get through. Many women heard ‘indecent epithets’ and ‘barnyard banter,’ and they were jeered, tripped, groped, and shoved. But now the big difference has been achieved. During his primary campaign, Biden promised to make history with his running mate selection, claiming he would exclusively consider women. He followed through on that commitment by choosing a lawmaker from one of the most ardent supporters of his campaign, black women, as well as the fastest-growing minority group in the country, Asian Americans.

On a related note, the president touched on the issue of racism, xenophobia, nativism, and other forms of intolerance in the United States “ And now, a rise in political extremism, white supremacy, domestic terrorism that we must confront and we will defeat .” He stressed that every human being has inherent dignity and deserves to be treated with fairness. That is why, on his first day in office, he signed an order establishing a whole-government approach to equity and racial justice. Biden’s administration talks of “restoring humanity” to the US immigration system and considering immigrants as valuable community members and employees. At the same time, Biden is signaling that the previous administration’s belligerent attitude toward partners is over, that the US’s image has plummeted to new lows, and that America can once again be trusted to uphold its commitments in a clear attempt to heal the rift in America’s foreign relations and rebuild alliances with the rest of the world.

So here is my message to those beyond our borders: America has been tested and we have come out stronger for it. We will repair our alliances and engage with the world once again.

Indirectness

Politicians avoid being obvious and speak indirectly while discussing politically sensitive issues in order to protect and advance their careers as well as acquire a political and interactional advantage over their political opponents. It’s also possible that the indirectness is driven by courtesy. Evasion, circumlocution, innuendoes, metaphors, and other forms of oblique communication can be used to convey this obliqueness. Indirectness is closely connected with politeness as it serves politicians’ agendas by spreading awful stories about their opponents (Van Dijk, 2011 ).

Many presidents have been more inclined to draw comparisons between their policies and those of their predecessors. Therefore, Biden was so adamant about avoiding focusing on the previous president that he didn’t criticize or blame the Trump administration’s shortcomings on the epidemic or anything else. In other words, he does not want to offend Republicans, Trump’s party. When Biden was talking about the attack on the US Capitol by the supporters of Trump, he didn’t mention that Trump had sent them. He talked about the lies of Trump and his followers without naming them, but the idea was clear.

There is truth and there are lies. Lies told for power and for profit” he declared. “Each of us has a duty and responsibility, as citizens, as Americans, and especially as leaders—leaders who have pledged to honor our Constitution and protect our nation—to defend the truth and to defeat the lies.

Of course, such lies were spread not merely by Trump and his horde, but also by the majority of Republicans in Congress, who relentlessly promoted the myth that Trump had won the election. One of the most striking aspects of Biden’s speech is this: while appealing for unity, he admitted that some of his opponents aren’t on the same page as him and that their influence has to be addressed. Biden didn’t use his speech to criticize those who believe his victory was skewed, but he appeared to acknowledge that his plan would be tough to implement without tackling the spread of lies. It was an interesting choice for a man who promotes compromise.

Biden’s speech is enriched with numerous conceptual metaphors and metonymies stemming from various domains. Metaphor is perceived as an effective pervasive technique used frequently in our daily communication (Lakoff and Johnson, 1980 ; Van Dijk, 2006 ). It helps the addressees understand and experience one thing in terms of another. It is closely related to cognition as it affects people’s reasoning and giving opinions and judgments (Thibodeau and Boroditsky, 2011 ). For example, Biden used the metaphor ‘Lower the temperature’ to lessen the tension and chaos caused in the previous presidential period. In another example, he utilized ‘ Politics need not be a raging fire ’ to portray politics as something dangerous and might destroy others.

Biden presents examples of metonymy when he portrays periods of troubles, setbacks, and difficult times as dark winter ‘We will need all our strength to persevere through this dark winter’ to emphasize the gloomy days Americans experience in times of crises and wars. The representation of the concept of ‘unity as the path forward’ implicitly alludes to Biden’s path for the previously created divided America, emphasizing the significance of following and securing the necessary solution, which is unity as the path for moving forward. The depiction of crises facing Americans such as ‘ Anger, resentment, hatred. Extremism, lawlessness, violence, Disease, joblessness, hopelessness’ as foes, make people feel the urgent need to unite in order to combat these foes. The expression of ‘ ugly reality ’ reflects an atrocious world full of problems such as racism, nativism, fear, and demonetization . Integrating such conceptual metaphors and metonymy is conventional and deeply rooted and can lead to promoting ideologies by presenting critical political issues in a specific way (Charteris-Black, 2018 ). They make the speech more persuasive as they facilitate people’s understanding of abstract and intricate ideas through using concrete experienceable objects (Lakoff & Johnson, 1980 ). In other words, they perfectly and politely portray serious issues confronting Americans as well as the course of action required to overcome them. Democracy is depicted as both a precious and fragile object. This metonymy makes people appreciate the value of democracy and encourages them to cherish and protect it. Biden declares that democracy, which has been torn during the previous period, has triumphed over threats. Using this metonymy succeeded in connecting logos with pathos, which is one of the goals of using metaphors in political speeches (Mio, 1997 ).

The metonymy of America as a symbol of good things ‘ An American story of decency and dignity. Of love and of healing. Of greatness and of goodness ’ is deliberately created to represent America as an honest and good country. Through this metaphor, Biden appeals not only to the emotions of all people but also to their minds to persuade them that America has been a source of goodness. This finding supports the researchers’ outcomes (Van Dijk, 2006 ; Charteris-Black, 2011 ; Boussaid, 2022 ) that figurative language reveals how important issues are framed in order to advocate specific ideologies by appealing to people’s emotions. Hence, it is a crucial persuasive technique used in political speeches. This implies that Biden is aware of the significance of metaphor as a persuasive rhetoric component.

Intertextuality

Intertextuality has been defined as “the presence of a text in another text” (Genette, 1983 ). Fairclough claims that all texts are intertextual by their very nature and that they are thus constituents of other texts (Fairclough, 1992 ). It is an indispensable strategic feature politicians employ in their speeches to enhance the strength of the speech and reinforce religious, sociocultural, and historical contexts (Kitaeva & Ozerova, 2019 ). Antecedent texts and names are significant components of rhetoric in politics, especially in presidential speeches, because any leader of a country must follow historical, state, moral, and ethical traditions and conventions; referring to precedent texts is one way to get familiar with them. This linguistic phenomenon is necessary for reaching an accurate interpretation of the text, conveying the intended message (Kitaeva & Ozerova, 2019 ), and increasing the credibility of the text, thus getting the audience’s attention to believe in the speaker’s words (Obeng, 1997 ).

Presidents and political intellectuals in the United States have made plenty of statements that will be remembered for years to come. These previous utterances have been unchangeably repeated by other presidents of the USA in different situations throughout American history and are familiar to all Americans. Presidents of the United States frequently quote their predecessors. Former US presidents are frequently mentioned in the corpus of intertextual instances. The oath taken by all presidents—a set rhetorical act of speech—contains a lot of intertextuality. On a macro-structure level, the speaker utilizes intertextuality to give the general theme an appearance by recalling ‘old’ information. Biden quoted Psalm 30:5: “ Weeping may endure for the night, but joy cometh in the morning .” It is a verse that has great resonance for him, given the loss of his wife and daughter in a car accident and his adult son Beau to cancer. On this occasion, he links it to the suffering, with more than 400,000 Americans having died from COVID-19. This biblical and religious type of intertextuality implies that Biden links people’s intimate connection to God with their social and ethical responsibilities.

Another example is when Biden refers to a saying of President Abraham Lincoln in 1863: “ If my name ever goes down into history, it will be for this act and my whole soul is in it .” Although he leads at a completely different time, much like President Lincoln, Biden is grappling with the challenge of a deeply divided country. Deep political schisms have existed in the United States for a long time, but tensions seem to have been exacerbated lately. These nods to Lincoln bring an element of familiarity back to US politics and, potentially, a sense of return to stability after years of turbulence. The president has also quoted a part of the American Anthem Lyrics. He has recited a few lines of the song that highlight his values of hard work, religious faith, and concern for the nation’s future.

The work and prayers of century have brought us to this day. What shall be our legacy? What will our children say… Let me know in my heart When my days are through America, America I gave my best to you.

Choice of lexis

This choice of lexis may have an impact on the way the listeners think and believe what the speaker says. As Aman ( 2005 ) argues, the use of certain words shows the seriousness of the speech to convince people. Regarding this choice of vocabulary, Denham and Roy ( 2005 ) argue that “the vocabulary provides valuable insight into those words which surround or support a concept” (p. 188).

When you review the entire speech of President Biden, one key theme stands out above all others: Democracy. This was reiterated early in his speech and was repeated several times throughout. He has picked the most under-assaulted ideal: ‘democracy’. This word was used (11) times “We’ve learned again that democracy is precious. Democracy is fragile. And at this hour, my friends, democracy has prevailed,” Biden remarked. This would be evident in another period, but after the 2020 election and the attempt to reverse it, the concept is profound.

The president made lots of appeals to unity in his inaugural speech and ignored the partisan conflicts to achieve the supreme goal of enhancing cooperation between all to serve their country. He repeated the words ‘unity’ and ‘uniting’ (11) times.

And we must meet this moment as the United States of America. If we do that, I guarantee you, we will not fail. We have never, ever, ever, failed in America when we have acted together.

This was Biden’s most forceful call for unity. It would be difficult to achieve, however, not just because of the Trump-supporting Republican Party, but also because of the historically close balance of power in the House and Senate.

Biden’s pledge to bridge the divide on policy and earn the support of those who did not support him, rather than seeing them primarily as political opponents, was a mainstay of his campaign, and it was a major theme of his acceptance speech. “ I will be a president for all Americans .” He also tried to play down the dispute between the two parties (Republican and Democratic) “ We must end this uncivil war that pits red against blue, rural versus urban, conservative versus liberal .” This is evident by addressing his opponents from the Republican Party.

To all of those who did not support us, let me say this:Hear me out as we move forward. Take a measure of me and my heart. And if you still disagree, so be it That’s democracy.That’s America. The right to dissent peaceably, within the guardrails of our Republic, is perhaps our nation’s greatest strength. Yet hear me clearly: Disagreement must not lead to disunion. And I pledge this to you: I will be a President for all Americans. I will fight as hard for those who did not support me as for those who did.

The use of idiomatic expressions is also evident in the speech; Biden says ‘If we’re willing to stand in the other person’s shoes just for a moment’ when talking about overcoming fear about America’s future through unity. This expression encourages the addresses to empathize with the speakers’ circumstances before passing any judgment.

The analysis of syntax helps the addressees sense more specifically cohesion. Within a text or phrase, cohesion is a grammatical and lexical connection that keeps the text together and provides its meaning. Halliday, Hasan ( 1976 ) state that “a good discourse has to take attention in relation between sentences and keep relevance and harmony between sentences. Discourse is a linguistic unit that is bigger than a sentence. A context in discourse is divided into two types; first is cohesion (grammatical context) and second is coherence (lexical context)”.

This was shown with the most frequent form of cohesion for the grammatical section, which is the reference with 140 pieces of evidence. Biden employed a variety of conjunctions in his speech to make it easier for his audience to understand his oration, such as “and” (97) times, “but” (16) times, and “so” (8) times.

The analysis also shows that Biden has used various examples of cohesive lexical devices, repetitions, synonyms, and contrast in order to accomplish particular ends such as emphasis, inter-connectivity, and appealing for public acceptance and support. All of these devices contribute to the accurate interpretation of the discourse. It is evident that Biden used contrast/juxtaposition as in:

‘There is truth and there are lies’; ‘Not to meet yesterday’s challenges, but today’s and tomorrow’s’; ‘Not of personal interest, but of the public good’; ‘Of unity, not division’; ‘Of light, not darkness’; ‘through storm and strife, in peace and in war’, ‘We must end this uncivil war that pits red against blue, rural versus urban, conservative versus liberal’. ‘open our souls instead of hardening our hearts’; ‘ we shall write an American story of hope’ .

The use of juxtaposition makes the scene vivid and enhances the listener’s flexible thinking meta-cognition by focusing on important details drawing conclusions and reaching an accurate interpretation of communication.

The use of synonyms such as ‘ heeded-heard; indivisible-one nation; battle-war; victory-triumph; manipulated-manufactured; great nation-our nation-the country; repair-restore-heal-build; challenging-difficult; bringing America together-uniting our nation; fight-combat; anger-resentment-hatred; extremism-lawlessness-violence-terrorism ’ is evident in Biden’s speech. This type of figurative language helps in building cohesion in the speech, formulating and clarifying thoughts and ideas, emphasizing and asserting certain notions, and expressing emotions and feelings. The results are in line with other researchers’ (Lee, 2017 ; Bader & Badarneh, 2018 ) finding that political speeches are emotive; politicians can express feelings and attitudes toward certain issues. Lexical cohesion has also been established through repetition. The most repeated words and phrases in Biden’s speech are democracy, nation, unity, people, racial justice, and America. The repetitive usage of these concepts highlights them as the main basic themes of his speech.

The speaker employed deontic and epistemic modality, which implies that he has used every obligation, permission, and probability or possibility in the speech to exhibit his power by displaying commands, truth claims, and announcements. The speaker’s ideology can be revealed by the modality of permission, obligation, and possibility.

The usage of medium certainty “will” is the highest in numbers (30) times, but the use of low certainty “can” (16) times, “may” (5) times, and high certainty “must” (10) times was noticeably present. The usage of medium certainty is mainly represented by the usage of “will” to introduce future policies and present goals and visions. In critical linguistics terms, the use of low modality in a presidential address may reflect a lack of confidence in the abilities or possibilities of achieving a goal or a vision. That is, the usage of low modality gives more space to the “actor” to achieve the “goal”. For example, the usage of “can” in “ we can overcome this deadly virus ” and “ we can deliver social justice ” does not reflect strong belief, confidence, and assurance from the actor’s side to achieve the goals (social justice, overcoming the deadly virus). The usage of modal verbs in Biden’s speech reflects a balanced personality.

In modality, by using “will”, the speaker tries to convince the audience by giving a promise, and he may hope that what he says will be followed up. By using “can”, the speaker is expressing his ability. In cohesion, it is well organized, which means the speaker tries to make his speech easier to follow by everyone by using “additive conjunctions” or “transition phrases” that have the function of “listing in order”. Lastly, the generic structure of the speech is well structured.

The use of pronouns in political speeches reveals rich information about references to self, others, and identity, agency (Van Dijk, 1993 ). Biden has used the first and second pronouns meticulously to express his vision. The most frequent pronoun Biden has used is ‘we’ with a frequency of (89) which helps him establish trust and credibility in the speech, and a close relationship between him and his audience. This frequency implies that they are one united nation. Whereas he has used the pronoun ‘ I ’ with a frequency of (32). Using these types of pronouns allows the speaker to convey his ideas directly to his audience and make his intended message comprehensible. This balanced usage of pronouns reflects Fairclough’s ( 1992 ) notion of discourse as a social practice rather than a linguistic practice. The analysis demonstrates that the most prominent themes emphasized by Biden are ‘democracy and unity’. These themes have also been accentuated by the overall dominance of the pronoun “we,” which reflects Biden’s perception of America as a good society that needs to be united to successfully go through difficult times. Such notions represent his policies.

Political speech is functional and directive in its very nature. Thus, the language of politics in inaugural speeches is a significant and unique event since it affects people’s minds and hearts concerning certain pressing issues. It is a powerful tool that newly elected political leaders use to promote their new leadership ideas and strategic plans in order to convince people and attract their support. The analysis of the speech reveals that Biden’s language is easy and understandable. Biden employed a variety of rhetorical features to express his ideology. These figurative devices and techniques include creativity, indirectness, intertextuality, metaphor, repetition, cohesion, reference, and synonymy to achieve his political ideologies; assuring Americans and the world of his good intentions towards uniting Americans and working collaboratively with other nations to persevere through difficult times.

The overall themes expressed in this speech are the timeless values of unity and democracy. They are the cornerstones and key ideological components of Biden’s speech. This value-based orientation indicates their paramount recurrent semantic-cognitive features. The construction of the meaning of such values lies in the sociocultural and political context of the USA and the whole world in general and America in particular. Biden’s speech includes certain ideals, like "unity" to work together for the nation’s development, "democracy" to exhibit the "democracy" that has recently been assaulted, "equality" to treat all American people equally, and "freedom" to let individuals do whatever they want. Such themes are essential, especially in times of the worst crisis of COVID-19 encountering the world since they help him reassure his nation and the world of some improvements and promise them progress and prosperity in the years to come. To sum up, the results showed that the speaker used appropriate language in addressing the theme of unity. The speaker used religion and history as a source of rhetorical persuasive devices. The overall tone of the speech was confident, reconciliatory, and hopeful. We can say that language is central to meaningful political discourse. So, the relationship between language and politics is a very significant one.

The study examined the main linguistic strategies used in President Biden’s inauguration speech presented in 2021. The analysis has revealed that Biden in this speech intends to show his feelings (attitudes), his goals (reviewing the US administration), and his power to take over the US presidential office. It has also disclosed Biden’s ideological standpoint that is based on the central values of democracy, tolerance, and unity. Biden’s speech includes certain ideals, like "unity" to work together for the nation’s development, "democracy" to exhibit the "democracy" that has recently been assaulted, "equality" to treat all American people equally, and "freedom" to let individuals do whatever they want. To convey the intended ideological political stance, Biden used certain persuasive strategies including creativity, metaphor, contrast, indirectness, reference, and intertextuality for addressing critical issues. Creative expressions were drawn, highlighting and magnifying significant real issues concerning unity, democracy, and racial justice. Intertextuality was employed by resorting to an extract from one of the American presidents in order to convince Americans and the international community of his ideas, vision, and policy. It appeared that indirect expressions were also used for discussing politically sensitive issues in order to acquire a political and interactional advantage over his political opponents. His referencing style shows his interest in others and their unity. The choice of these strategies may have an influence on how the listeners think and believe about what the speaker says. Significant ideologies encompassing unity, equality, and freedom for US citizens were stated implicitly and explicitly. The study concluded that the effective use of linguistic and rhetorical devices is recommended to construct meaning in the world, be persuasive, and convey the intended vision and underlying ideologies.

The study suggests some implications for pedagogy and academic research. Researchers, linguists, and students interested in discourse analysis may find the data useful. The study demonstrates a sort of connection between political scientists, linguistics, and discourse analysts by clarifying distinct issues using different ideas and discourse analysis approaches. It has important ramifications for the efficient use of language to advance certain moral principles such as freedom, equality, and unity. It unravels that studying how language is used in a certain context allows people to disclose or analyze more about how things are said or done, or how they might exist in different ways in other contexts. It also shows that studying political language is crucial because it helps language users understand how a language is used by those who want power, seek to exercise it and maintain it to gain public attention, influence people’s attitudes or behaviors, provide information that people are unaware of, explain one’s attitudes or behavior, or persuade people to take certain actions. Getting students engaged in CDA research such as the current study would help them be more adept at navigating and using rhetorical devices and CDA tactics, as well as considering the underlying ideologies that underlie any written piece. Based on the analysis, it is recommended that more research studies be conducted on persuasive strategies in other political speeches.

Data availability

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Al-Khawaldeh, N.N., Rababah, L.M., Khawaldeh, A.F. et al. The art of rhetoric: persuasive strategies in Biden’s inauguration speech: a critical discourse analysis. Humanit Soc Sci Commun 10 , 936 (2023). https://doi.org/10.1057/s41599-023-02450-y

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The Art of Rhetoric. Persuasive techniques using Pathos, Ethos and Logos for speech.

Subject: English

Age range: 14-16

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Sequence of lessons consisting of the following:

• Literacy do now task.
• Recap of Aristolelian Triad and it’s origin - text used for short locate and retrieve task.
• Discussion task.
• Identify logos, ethos and pathos annotation task using Greta Thunberg speech (COP24 Climate Conference).
• Locate and retrieve comprehension task using the same speech.
• Persuasive technique do now task.
• Identify and annotate persuasive techniques in the same speech.
• Greta Thunberg’s ‘How dare you!’ speech analysis worksheet - colour coded with guides and prompts for differentiation.
• These lessons lead onto to climate change research and tasks relating to how persuasive techniques are used in formal speeches and in film and their effect.

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