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presentation

Definition of presentation

• fairing [ British ]
• freebee
• largess

Examples of presentation in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'presentation.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

15th century, in the meaning defined at sense 1a

Phrases Containing presentation

• breech presentation

Dictionary Entries Near presentation

present arms

presentation copy

Cite this Entry

“Presentation.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/presentation. Accessed 15 May. 2024.

Kids Definition

Kids definition of presentation, medical definition, medical definition of presentation, more from merriam-webster on presentation.

Nglish: Translation of presentation for Spanish Speakers

Britannica English: Translation of presentation for Arabic Speakers

Britannica.com: Encyclopedia article about presentation

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• PRESENTATION SKILLS

What is a Presentation?

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Presentation Skills:

• A - Z List of Presentation Skills
• Top Tips for Effective Presentations
• General Presentation Skills
• Preparing for a Presentation
• Organising the Material
• Writing Your Presentation
• Deciding the Presentation Method
• Managing your Presentation Notes
• Working with Visual Aids
• Presenting Data
• Managing the Event
• Coping with Presentation Nerves
• Dealing with Questions
• How to Build Presentations Like a Consultant
• 7 Qualities of Good Speakers That Can Help You Be More Successful
• Self-Presentation in Presentations
• Specific Presentation Events
• Remote Meetings and Presentations
• Giving a Speech
• Presentations in Interviews
• Presenting to Large Groups and Conferences
• Giving Lectures and Seminars
• Managing a Press Conference
• Attending Public Consultation Meetings
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• Crisis Communications
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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication. 

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk.  Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. 

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience.  However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.   

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

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presentation

[ prez- uh n- tey -sh uh n , pree-zen- ]

• an act of presenting.
• the state of being presented.
• a social introduction, as of a person at court.
• an exhibition or performance, as of a play or film.
• offering, delivering, or bestowal, as of a gift.
• a demonstration, lecture, or welcoming speech.

His presentation was very poor.

• Commerce. the presentment of a bill, note, or the like.
• the position of the fetus in the uterus during labor.

a breech presentation.

• Ecclesiastical. the act or the right of presenting a member of the clergy to the bishop for institution to a benefice.

/ ˌprɛzənˈteɪʃən /

• the act of presenting or state of being presented

the presentation of the project is excellent but the content poor

his presentation of the facts was muddled

a presentation on the company results

• an offering or bestowal, as of a gift

a presentation copy of a book

• a performance or representation, as of a play
• the formal introduction of a person, as into society or at court; debut
• the act or right of nominating a clergyman to a benefice
• med the position of a baby relative to the birth canal at the time of birth
• commerce another word for presentment
• television linking material between programmes, such as announcements, trailers, or weather reports
• an archaic word for gift
• philosophy a sense datum
• often capital another name for (feast of) Candlemas

Discover More

Derived forms.

• ˌpresenˈtational , adjective

Other Words From

• nonpres·en·tation noun
• self-presen·tation noun

Word History and Origins

Origin of presentation 1

Example Sentences

Look no further than those execs who have sat through online presentations outlining a more inclusive workplace only to have to go back to working in teams where they’re made to feel different.

The day of the presentation comes, and the ecommerce team gathers around, continuously nodding along with each slide.

In the questions-and-answer presentation on Wednesday, Palantir did not address the issue of voting power.

For repurposing, you can use four different formats, which are – video series, infographics, podcasts, and presentations.

This presentation will explain the ins and outs of the process as well as the need for older children who are looking for a home as well.

We were scoring it like the Olympics: presentation, technique.

Bogucki includes the leaflet in a Powerpoint presentation he has developed.

Her biggest surprise, she said, was realizing how much presentation and technical points mattered.

That may be partially because The Big Lebowski is their most nihilistic presentation.

One of the hottest tickets at the 2014 edition of Comic-Con, the annual nerd mecca in San Diego, was the Marvel presentation.

You were obliging enough to ask me to accept a presentation copy of your verses.

Nor was ever a better presentation made of the essential program of socialism.

After the presentation of the Great Southern case our Bill was heard and all the opposition.

The presentation of the Railway case and the rebutting evidence did not begin till all the public witnesses had been heard.

Furthermore, a note is payable on demand when it is thus stated, or is payable at sight or on presentation.

Related Words

• demonstration
• introduction

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Definition of presentation noun from the Oxford Advanced Learner's Dictionary

presentation

• presentation on/about somebody/something The sales manager will give a presentation on the new products.
• Several speakers will be making short presentations .
• The conference will begin with a keynote presentation by a leading industry figure.
• a slide/video/multimedia presentation
• presentation on

Definitions on the go

Look up any word in the dictionary offline, anytime, anywhere with the Oxford Advanced Learner’s Dictionary app.

Business Jargons

A Business Encyclopedia

Presentation

Definition : A presentation is a form of communication in which the speaker conveys information to the audience. In an organization presentations are used in various scenarios like talking to a group, addressing a meeting, demonstrating or introducing a new product, or briefing a team. It involves presenting a particular subject or issue or new ideas/thoughts to a group of people.

It is considered as the most effective form of communication because of two main reasons:

• Use of non-verbal cues.
• Facilitates instant feedback.

Business Presentations are a tool to influence people toward an intended thought or action.

Parts of Presentation

• Introduction : It is meant to make the listeners ready to receive the message and draw their interest. For that, the speaker can narrate some story or a humorous piece of joke, an interesting fact, a question, stating a problem, and so forth. They can also use some surprising statistics.
• Body : It is the essence of the presentation. It requires the sequencing of facts in a logical order. This is the part where the speaker explains the topic and relevant information. It has to be critically arranged, as the audience must be able to grasp what the speaker presents.
• Conclusion : It needs to be short and precise. It should sum up or outline the key points that you have presented. It could also contain what the audience should have gained out of the presentation.

Purpose of Presentation

• To inform : Organizations can use presentations to inform the audience about new schemes, products or proposals. The aim is to inform the new entrant about the policies and procedures of the organization.
• To persuade : Presentations are also given to persuade the audience to take the intended action.
• To build goodwill : They can also help in building a good reputation

Factors Affecting Presentation

Audience Analysis

Communication environment, personal appearance, use of visuals, opening and closing presentation, organization of presentation, language and words, voice quality, body language, answering questions, a word from business jargons.

Presentation is a mode of conveying information to a selected group of people live. An ideal presentation is one that identifies and matches the needs, interests and understanding level of the audience. It also represents the facts, and figures in the form of tables, charts, and graphs and uses multiple colours.

Related terms:

• Verbal Communication
• Visual Communication
• Non-Verbal Communication
• Communication
• 7 C’s of Communication

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October 2, 2022 at 11:33 pm

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Presentation

• Written By Gregg Rosenzweig
• Updated: November 8, 2023

We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation.

What is a Presentation?

A communication device that relays a topic to an audience in the form of a slide show, demonstration, lecture, or speech, where words and pictures complement each other.

Why should you think of presentations as content?

The beauty of content creation is that almost anything can become a compelling piece of content . Just depends on the creativity used to convert it and the story that brings it to life.

The long and short of it

Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? Are you referring to the screen in detail or not?), consider the number of informational content slides when tallying the overall presentation length. For instance, don’t include title slides in your tally when conveying length to a content creator.

A general guide to presentation length:

• Short Form (5 content slides)
• Standard Form (10 content slides)
• Long Form (20+ content slides)

Popular use cases for presentations…

Let’s consider TED Talks for a minute: one of the best examples (bar none) of how words, pictures, and a narrative can make people care about something they otherwise might not.

These “talks” pre-date podcasts and blend a compelling use of language and imagery in presentation format to spread ideas in unique ways.

TED Talks have been viewed a billion-plus times worldwide (and counting) and are worth considering when it comes to how you might use video-presentation content to connect with your customers in creative, cool, new ways.

Business types:

Any company that has a pitch deck, executive summary , sales presentation, or any kind of internal document that can be repurposed into external-facing content pieces — without pain.

Presentation Examples – Short Form

Presentation Examples – Standard Form

Presentation Examples – Long Form

Understanding Content Quality in Examples

Our team has rated content type examples in three degrees of quality ( Good, Better, Best ) to help you better gauge resources needed for your content plan. In general, the degrees of content quality correspond to our three content levels ( General, Qualified, Expert ) based on the criteria below. Please consider there are multiple variables that could determine the cost, completion time, or content level for any content piece with a perceived degree of quality.

Impress your clients, co-workers, and leadership team with exceptional content for your next presentation, product demonstration, and more. If you need help getting your message across in a succinct, attention-grabbing, and persuasive way, talk to one of our content specialists today.

Stay in the know.

We will keep you up-to-date with all the content marketing news and resources. You will be a content expert in no time. Sign up for our free newsletter.

Elevate Your Content Game

Transform your marketing with a consistent stream of high-quality content for your brand.

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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What is a Presentation? Objectives, Elements, Important skills, Four Ps

• Post last modified: 4 June 2023
• Reading time: 19 mins read
• Post category: Business Communication

What is a Presentation?

A presentation communicates a message, an idea or information to a group. It is similar to a report, but with a key difference–the human element. A presentation conveys the speaker’s personality and enables immediate interaction among all participants.

Table of Content

• 1 What is a Presentation?
• 2.1 To Inform
• 2.2 To Train
• 2.3 To Persuade
• 2.4 To Motivate
• 2.5 To Entertain
• 3 Main Elements of Presentation
• 4.1 Analytical ability
• 4.2 Effective communication ability
• 4.3 Creative ability
• 4.4 Good interpersonal skill
• 4.5 Sound time management
• 4.6 Problem-solving ability
• 4.7 A sense of humour
• 5 Evaluation Wheel
• 6.1 Prepare
• 6.2 Practice
• 6.3 Present
• 7.1 Know Yourself
• 7.2 Know Your Material
• 7.3 Know Your Purpose
• 7.4 Know Your Audience

Objectives of Presentation

The main objectives of a presentation are:

To Persuade

To motivate, to entertain.

A presentation is created to convey some information to a group of people. For example, a presentation may display an organisation’s quarterly performance.

Most training programmes in organisations are done through the presentation mode. Such instructional presentations convey a lot of information and are created with instructional design principles to keep the audience engaged for a long period.

Some presentations are used to convince a group of people to accept a particular idea and/or make a certain choice.

The growing popularity of TED Talks indicates how a presentation can be a powerful motivation tool. These presentations trigger emotions and inspire people to act.

Presentations can also be used to celebrate an event. For example, a farewell presentation of a colleague can be used to narrate the story of his/her overall tenure, experiences and achievement in the organisation.

Main Elements of Presentation

A presentation is said to be effective if it has three main elements, which are as follows:

• Specific content : This refers to the information that a presentation will comprise. The information must be conveyed effectively so that it is absorbed by the audience in one sitting. It should be relevant and meaningful to them.
• Audience : A presentation should be targeted for a specific group of audience who share the same purpose and have a similar level of pre-knowledge.
• Presenter: The presenter should act as the advocate of the information. If his/her conviction and passion in the message are clearly articulated, the audience will also pay attention to the subject.

Important Presentation Skills

In today’s business environment, presentation skills are requisite in almost every professional arena. Employees are often required to give presentations on the targets achieved by them. A presentation can be effective if it is carefully planned and prepared.

However, delivering presentations is not always easy for every individual. Some people take presenting as a probable opportunity to showcase skills, while others find it a challenging task. To provide an effective presentation, a presenter must possess some abilities.

Some of them are explained as follows:

Analytical ability

Effective communication ability, creative ability, good interpersonal skill, sound time management, problem-solving ability, a sense of humour.

It refers to a calibre which empowers an individual to collect, organise, visualise and comprehend data. Such skills enable a person to look at related patterns, draw conclusions and find solutions to problems. In addition, sound analytical skills also enable an individual to forecast future trends using various techniques such as brainstorming, forecasting, data mining and metrics interpretation.

Communication entails much more than mere talking to the audience. To communicate effectively during a presentation, one ought to showcase information lucidly. During a presentation, a person should not just have a good set of slides together; rather he needs to engage and strike a chord with the audience to transmit the intended message.

It refers to the ability to present things in a creative way that have not been explored earlier. Creative skills in presentation enable an individual to invent or develop something path-breaking, such as a new concept, unique way out from a problem, a method, a work of art or new machinery, etc.

It encompasses how an individual portrays or presents himself to the audience and builds a rapport with the audience. During a presentation, sound interpersonal skills empower a speaker to interact, communicate and collaborate with the audience effectively.

Interpersonal skills are prevalent across all personal and professional interactions between people. Interpersonal skills entail empathy, active listening and emotional intelligence.

While delivering a presentation, a person should manage time effectively, set a presentation schedule and end a presentation within a stipulated time. If a presentation is long, there are chances the audience may lose interest and the message may not be delivered.

A speaker cannot expect audience to actively listen to the presentation for hours. At the start of presentation, a speaker should aim to grab audience’s attention and allocate time for questions and answers at the end.

Problem-solving is a requisite skill for a presentation. During a presentation, the audience may ask the speaker any kind of questions. On the other hand, it is important for the speaker to provide an appropriate answer to the audience to make the presentation successful.

A sense of humour is crucial to deliver a quality presentation to make the environment light and engaging. Appropriate usage of light jokes relieves stress and holds the attention of an audience, which makes the presentation a memorable experience for both the speaker and the audience.

Evaluation Wheel

Evaluation wheel is a creative and effective tool that accumulates information on outcomes in a simple and accessible manner. A presenter can opt for the evaluation wheel tool to show the outcomes of the research or reports. This tool is used to provide various types of information and journeys of change within the organisation.

It offers a visual representation of progression and results in the form of a spider diagram. The evaluation wheel measures the exact outcomes for a programme at the start and end. It also helps educators, designers to comprehend information systematically. Figure shows an example of evaluation wheel:

Figure states the scale questionnaire in a circle form wherein respondents will analyse the instances from their discretion and experience and give rating on a scale of 1 to 5.

For instance, service users are appropriately involved. In this case, if the respondent strongly agrees, he/she will give 5 rating and if he/she does not agree, he/she will give 1 rating. The centre of the circle is for 1 and as the respondent agrees, they reach out to edge for 5 rating.

Ps of Presentation

Even the most powerful presentation may fail if the presenter comes unprepared. A presentation is both a mental and a physical effort. There are Ps of presentation that provide a checklist to the presenter for ensuring that the presentation is well-constructed and clear so that the audience gets the message. These four Ps are explained as follows:

A thoroughly prepared presentation captivates the interests of the audience. The topic or content of the presentation must be thoroughly researched. No one would develop interest in a vague or equivocal presentation. A speaker can make use of stories or relatable examples and quote references to give more depth to the presentation and make it intriguing.

Apart from that, it should be ensured that only important points are highlighted in bullets or using other graphical elements. Providing too much of theory or full sentences can create boredom for the audience.

While preparing for a presentation, the presenter should include the following sections:

• Introduction : This section includes the name of the topic and the purpose of the presentation.
• Body : This section contains the main content of the presentation; thus, it must be prepared in a well-organised manner.
• Summary : It provides a recap of the content of the presentation. It outlines the most important points of the presentation to ensure the key message is retained by the audience.

Practice will make a man perfect is an adage that is appropriate across all spheres of life. It helps a speaker become familiar with his/her own voice, words and phrases and adjust accordingly. By practising thoroughly, a speaker can explore how to fit different pieces of information together and practise transition.

Also, a speaker should make notes wherever required as a part of presentation support. Using an index card is a common form of note-taking that provides a quick glimpse of important points.

While delivering a presentation, the speaker needs to demonstrate confidence in front of the audience. The speaker must be polite, but not apologetic in situations, such as if the session is running overtime or the microphone has stopped working.

Instead he/she should expect and ask for discipline and attention. It is important for a speaker to engage with the audience during the presentation in order to assure them that he/she is genuinely interested in talking to them. 4. Pace, pitch and pause: A presenter should deliver the presentation in an easy-to-follow pace and try changing the pace to enliven the presentation.

For example, pauses can be taken intentionally between main points to reinforce them. Along with pace, pitch is equally important. Just as pace varies in normal conversations, it should be used effectively during presentations too. For example, when asking a question, the presenter can raise the pitch and can lower it down when explaining a point.

Four Cornerstones of Making Memorable Presentations

The most crucial aspect of delivering an effective presentation is that the speaker should appear confident and the speech should look effortless. Presentations are a source of anxiety for many individuals. However, getting well-prepared before delivering a presentation can reduce this feeling considerably and ease apprehension.

There are a number of ways to overcome feelings of anxiety, stress and stage fright before the presentation in order to appear confident in front of the audience. The four cornerstones of making a memorable presentation are provided in the upcoming sections.

Know Yourself

Know your material, know your purpose, know your audience.

A presenter should acknowledge his/her strengths and weaknesses. Accordingly, he/she should decide the style of delivering a presentation. For instance, if a presenter has a great sense of humour and can use it comfortably in the speech, he/she can make the presentation more engaging and interesting.

On the other hand, if the speaker who is an introvert and prefers to talk or engage less, he/she can add visuals in the presentation. Therefore, the trick is whosoever is delivering the presentation should feel comfortable.

Knowing the topic thoroughly is the most important step in preparing and delivering a presentation. A presenter with well-versed knowledge of the topic is bound to feel more confident. One should perform extensive research of the topic using credible websites and surveys.

A presenter with minimal information about the topic will not be able to deliver a memorable presentation; rather, it would create a negative image in front of the audience. A good presentation is one that is centred around the main theme, presents relevant information and stimulates thought.

It is crucial to know the purpose of the presentation. A presenter should be aware of whether the purpose is to create awareness or to build new skills or to change attitudes. For instance, professional firms or businesses use presentations for various purposes such as to create awareness, educate, motivate and persuade internal and external audiences.

Therefore, to prepare a presentation, identify its objective/purpose, determine the method of delivery, formulate a structure, include visual aids and rehearse.

One should know the type of audience and what is their purpose of attending the presentation. For instance, whether they are there for gaining knowledge or learning new skills, etc. The age, culture and knowledge base of the audience help a presenter in designing and delivering his/her presentation effectively and in a manner in which audience can easily understand and relate to.

A well-designed presentation uses visual aids effectively to reinforce the main points and enhance the audience’s level of understanding.

Business Communication Notes

( Click on Topic to Read )

• What is Business Communication?
• What is Communication?
• Types of Communication
• 7 C of Communication
• Barriers To Business Communication
• Oral Communication

Types Of Non Verbal Communication

• What is Written Communication?
• What are Soft Skills?
• Interpersonal vs Intrapersonal communication
• Barriers to Communication
• Importance of Communication Skills
• Listening in Communication
• Causes of Miscommunication
• What is Johari Window?
• What is Presentation?
• Communication Styles

Channels of Communication

• Hofstede’s Dimensions of Cultural Differences and Benett’s Stages of Intercultural Sensitivity
• Organisational Communication
• Horizontal C ommunication
• Grapevine Communication
• Downward Communication
• Verbal Communication Skills
• Upward Communication
• Flow of Communication
• What is Emotional Intelligence?
• What is Public Speaking?
• Upward vs Downward Communication
• Internal vs External Communication
• What is Group Discussion?
• What is Interview?
• What is Negotiation?
• What is Digital Communication?
• What is Letter Writing?
• Resume and Covering Letter
• What is Report Writing?
• What is Business Meeting?
• What is Public Relations?
• What Is Market Segmentation?
• What Is Marketing Mix?
• Marketing Concept
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• What Is Marketing Environment?
• What Is Consumer Behaviour?
• Business Buyer Behaviour
• Demand Forecasting
• 7 Stages Of New Product Development
• Methods Of Pricing
• What Is Public Relations?
• What Is Marketing Management?
• What Is Sales Promotion?
• Types Of Sales Promotion
• Techniques Of Sales Promotion
• What Is Personal Selling?
• What Is Advertising?
• Market Entry Strategy
• What Is Marketing Planning?
• Segmentation Targeting And Positioning
• Brand Building Process
• Kotler Five Product Level Model
• Classification Of Products
• Types Of Logistics
• What Is Consumer Research?
• What Is DAGMAR?
• Consumer Behaviour Models
• What Is Green Marketing?
• What Is Electronic Commerce?
• Agricultural Cooperative Marketing
• What Is Marketing Control?
• What Is Marketing Communication?
• What Is Pricing?
• Models Of Communication
• What is Sales Management?
• Objectives of Sales Management
• Responsibilities and Skills of Sales Manager
• Theories of Personal Selling
• What is Sales Forecasting?
• Methods of Sales Forecasting
• Purpose of Sales Budgeting
• Methods of Sales Budgeting
• Types of Sales Budgeting
• Sales Budgeting Process
• What is Sales Quotas?
• What is Selling by Objectives (SBO) ?
• What is Sales Organisation?
• Types of Sales Force Structure
• Recruiting and Selecting Sales Personnel
• Training and Development of Salesforce
• Compensating the Sales Force
• Time and Territory Management
• What Is Logistics?
• What Is Logistics System?
• Technologies in Logistics
• What Is Distribution Management?
• What Is Marketing Intermediaries?
• Conventional Distribution System
• Functions of Distribution Channels
• What is Channel Design?
• Types of Wholesalers and Retailers
• What is Vertical Marketing Systems?
• What i s Marketing?
• What i s A BCG Matrix?
• 5 M’S Of Advertising
• What i s Direct Marketing?
• Marketing Mix For Services
• What Market Intelligence System?
• What i s Trade Union?
• What Is International Marketing?
• World Trade Organization (WTO)
• What i s International Marketing Research?
• What is Exporting?
• What is Licensing?
• What is Franchising?
• What is Joint Venture?
• What is Turnkey Projects?
• What is Management Contracts?
• What is Foreign Direct Investment?
• Factors That Influence Entry Mode Choice In Foreign Markets
• What is Price Escalations?
• What is Transfer Pricing?
• Integrated Marketing Communication (IMC)
• What is Promotion Mix?
• Factors Affecting Promotion Mix
• Functions & Role Of Advertising
• What is Database Marketing?
• What is Advertising Budget?
• What is Advertising Agency?
• What is Market Intelligence?
• What is Industrial Marketing?
• What is Customer Value
• What is Consumer Behaviour?
• What Is Personality?
• What Is Perception?
• What Is Learning?
• What Is Attitude?
• What Is Motivation?
• Consumer Imagery
• Consumer Attitude Formation
• What Is Culture?
• Consumer Decision Making Process
• Applications of Consumer Behaviour in Marketing
• Motivational Research
• Theoretical Approaches to Study of Consumer Behaviour
• Consumer Involvement
• Consumer Lifestyle
• Theories of Personality
• Outlet Selection
• Organizational Buying Behaviour
• Reference Groups
• Consumer Protection Act, 1986
• Diffusion of Innovation
• Opinion Leaders
• What is Business Law?
• Indian Contract Act 1872
• Essential Elements of a Valid Contract
• Types of Contract
• What is Discharge of Contract?
• Performance of Contract
• Sales of Goods Act 1930
• Goods & Price: Contract of Sale
• Conditions and Warranties
• Doctrine of Caveat Emptor
• Transfer of Property
• Rights of Unpaid Seller
• Negotiable Instruments Act 1881
• Types of Negotiable Instruments
• Types of Endorsement
• What is Promissory Note?
• What is Cheque?
• What is Crossing of Cheque?
• What is Bill of Exchange?
• What is Offer?
• Limited Liability Partnership Act 2008
• Memorandum of Association
• Articles of Association
• What is Director?
• Trade Unions Act, 1926
• Industrial Disputes Act 1947
• Employee State Insurance Act 1948
• Payment of Wages Act 1936
• Payment of Bonus Act 1965
• Labour Law in India
• What is Brand Management?
• 4 Steps of Strategic Brand Management Process
• Customer Based Brand Equity
• What is Brand Equity?

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Meaning of presentation – Learner’s Dictionary

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presentation noun ( SHOW )

Presentation noun ( talk ), presentation noun ( ceremony ).

(Definition of presentation from the Cambridge Learner's Dictionary © Cambridge University Press)

Translations of presentation

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customer support

help and advice that a company makes available to customers when they have bought something

Searching out and tracking down: talking about finding or discovering things

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Presentation Definition: A Comprehensive Guide

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Table of contents, unraveling the presentation definition, what is a presentation, historical roots: from latin to modern day, types and formats of presentations, enhancing presentation skills: a guide, presentation in the digital age: multimedia and keynote, the art of visual aids: graphs and more, presentation in different languages, presentation in literature and culture, effective presentation: tips and techniques, incorporating quizzes and group activities, presentation in educational contexts, synonyms and related terms, the thesaurus and vocabulary expansion, historical and specialized types of presentations, presentation in business: introducing a new product, word of the day: presentation, key points and summarization, cultural influences and adaptations, the role of technology, eye contact and body language, the art of storytelling, innovation and new products, speechify studio.

Unraveling the Presentation DefinitionPresentation - a word frequently used in English, Spanish, Latin, French, and Arabic contexts, but what does it exactly...

Presentation - a word frequently used in English, Spanish, Latin, French, and Arabic contexts, but what does it exactly mean? In this article, we delve into the definition of presentation , exploring its various facets and applications in different fields.

The Essence of Presentation: A Definition

A presentation is the act of presenting information or ideas to a group of people in a structured and deliberate manner, often with the aid of visual aids like PowerPoint, Keynote, or multimedia tools.

Presentations are a ubiquitous part of the professional, educational, and social landscape. The act of presenting, essentially communicating information and ideas to a group of people, has evolved significantly over time. This article explores the definition of a presentation, its various formats, the skills required to make it effective, and the nuances of a great presentation, all while weaving in an eclectic mix of keywords.

The Evolution from 'Praesentātiō' to 'Presentation'

In its essence, a presentation is the act of presenting or displaying information or ideas to an audience. The Oxford English Dictionary defines it as "the action or process of presenting something to someone." In Latin, the term stems from 'praesentātiō', denoting the action of placing before or showing. This definition has broadened in modern English to encompass various methods of showcasing information, whether it's a business pitch, an academic lecture, or introducing a new product.

The term has its origins in Latin ('praesentātiō'), evolving through various languages like French and British English, symbolizing the act of presenting, displaying, or giving something to others.

Diverse Formats for Different Needs

Presentations can vary in formats - from formal PowerPoint presentations to informal Prez (an informal abbreviation of presentation) discussions, each tailored to suit specific requirements.

Mastering the Art of Presentation

Presentations come in various formats, from the traditional speech to more contemporary multimedia showcases. PowerPoint, a widely used tool, allows the integration of text, images, and graphs to create visually appealing slides. Similarly, Apple's Keynote offers tools for creating impactful multimedia presentations. The inclusion of visual aids, like graphs and charts, enhances comprehension and retention. For those interested in learning Spanish, Arabic, or French, incorporating these languages in presentations can broaden audience reach.

Effective presentation skills involve a blend of clear communication, eye contact , engaging visual aids , and a confident delivery. These skills are crucial in both business and educational settings.

Embracing Technology for Impactful Presentations

In the era of digital communication, tools like multimedia presentations and Apple's Keynote software have become indispensable for creating dynamic and interactive presentations.

Using Graphs and Visuals Effectively

Effective presentations often include graphs and other visual aids to convey complex information in an easily digestible format, enhancing the audience's understanding.

A Multilingual Perspective

The concept of presentation transcends languages, from English to Arabic , each offering unique nuances in the art of presenting.

Presentation Copy and Beyond

The term also appears in literary contexts, such as a "presentation copy" of a book, and in cultural scenarios like a "breech presentation" in childbirth, where the baby is positioned to exit the birth canal feet first.

Crafting an Impactful Presentation

An effective presentation is more than just delivering facts; it involves engaging storytelling, structured key points , and the ability to connect with the audience.

To deliver an effective presentation, certain skills are paramount. English, being a global lingua franca, is often the preferred language for presentations. However, the ability to present in multiple languages, like Spanish or French, can be a significant advantage.

Eye contact is a crucial skill, establishing a connection with the audience and making the presentation more engaging. Additionally, the ability to read the room and adjust the presentation accordingly is vital.

Interactive elements like quizzes can transform a presentation from a monologue into a dynamic group activity. They encourage participation and can be especially effective in educational settings. Quizzes can also be used in business presentations to gauge audience understanding or to introduce a new product.

Learning Through Presentations

In educational settings, presentations are used as a tool for teaching and assessment, often involving quizzes and interactive sessions to enhance learning.

Exploring Synonyms and the Thesaurus

The thesaurus offers a range of synonyms for 'presentation,' such as exhibition, demonstration, and display, each with slightly different connotations.

Utilizing a thesaurus can enrich presentation language, offering synonyms and example sentences to clarify points. The 'word of the day' concept, often found in English learning resources, can be an interesting addition to presentations, especially in multilingual contexts.

The term 'presentation' also has specialized meanings. In historical contexts, a 'presentation copy' refers to a book or manuscript gifted by the author. In obstetrics, 'breech presentation' denotes a situation where the baby is positioned to exit the birth canal feet or buttocks first. Understanding these specialized definitions enriches the overall grasp of the term.

The Role of Presentation in Business

In business contexts, presentations are crucial for scenarios like introducing a new product , persuading investors, or communicating with stakeholders.

Expanding Vocabulary with 'Presentation'

In language learning, 'presentation' can be a word of the day , helping learners understand its usage through example sentences and pronunciation (notated as /ˌprez.ənˈteɪ.ʃən/ in English).

An effective presentation distills complex information into key points, making it easier for the audience to remember the most important takeaways. Summarization skills are critical in achieving this clarity.

The concept of presentations varies across cultures. In Arabic-speaking countries, the style of presentation might differ significantly from that in English-speaking contexts. The benefice of understanding cultural nuances cannot be overstated, as it can significantly impact the effectiveness of a presentation.

Technology, particularly multimedia, plays a pivotal role in modern presentations. From PowerPoint slides to advanced software like Keynote, the use of technology has revolutionized the way information is presented. The integration of videos, sound, and interactive elements makes presentations more engaging and memorable.

In delivering a presentation, non-verbal cues like eye contact and body language are as important as the spoken content. Maintaining eye contact with the audience establishes a connection and keeps them engaged. Similarly, confident body language can convey authority and enthusiasm.

A great presentation often resembles storytelling. It's not just about relaying facts; it's about weaving a narrative that resonates with the audience. This involves understanding the audience's needs and interests and tailoring the content accordingly.

Presentations are often the first introduction of a new product to the market. The effectiveness of these presentations can make or break the product's success. Highlighting the unique features and benefits in a clear, compelling manner is crucial.

The Power of Presentation

Presentations are a powerful tool for communication and education. Whether in a formal business setting or an informal educational environment, mastering the art of presentation can lead to more effective and impactful communication.

1. Oxford English Dictionary

2. Merriam-Webster Thesaurus

3. Apple Keynote User Guide

4. Presentation Techniques in Educational Literature

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## Frequently Asked Questions About Presentations

### What is in a presentation?

A presentation typically includes a combination of spoken words and visual aids such as PowerPoint slides, graphs, or multimedia elements. It's an organized way to convey information or ideas to a group of people.

### What is meant by giving a presentation?

Giving a presentation refers to the act of presenting information or ideas to an audience. This act, known in various languages including English, Spanish, and French as 'presentation' (or 'praesentātiō' in Latin), involves communication skills, visual aids, and sometimes interactive elements like quizzes.

### What makes a good presentation?

A good presentation effectively communicates key points, engages the audience through eye contact and clear speech (often practiced as a 'word of the day' in English classes), uses visual aids like graphs, and is well-structured. Effective presentation skills are crucial for this.

### What are the types of presentation?

There are various types of presentations, including formal business presentations (often using PowerPoint or Keynote), educational lectures, sales pitches for a new product, and informal talks. Each type uses different formats and approaches.

### What are the 4 parts of a presentation?

The four main parts of a presentation are the introduction, the main body, the conclusion, and the Q&A session. Each part plays a vital role in delivering an effective presentation.

### What are the three things that a good presentation should do?

A good presentation should inform, engage, and persuade or inspire the audience. It's about more than just delivering facts; it's an act of communication that can change perspectives or encourage action.

### How is a presentation linked with multimedia?

Presentations often use multimedia elements like videos, audio clips, and animated graphs to enhance the viewer's understanding and engagement. Multimedia tools like PowerPoint and Keynote are widely used in creating dynamic presentations.

### How long should a presentation be?

The length of a presentation can vary, but it's typically between 15 to 30 minutes. The duration depends on the context and the amount of information to be covered. It's important to keep presentations concise to maintain the audience's attention.

These answers incorporate various aspects of presentations, including their definition, formats, and the skills required, in multiple languages and contexts, as seen in resources like Oxford dictionaries and thesaurus.

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10 Ways to present definitions without boring your audience

Written by Archana Nayak

June 12, 2021, public speaking | visualization | writing.

Reading Time: Word Count:

The situation

You’ve just attended a breathtaking wedding ceremony for a couple you adore. 

You’re happy, nostalgic, and generally emotional – you’re feeling all the feels. 

You head to the reception where the best man gets up to deliver his speech.

You’re stoked to hear his meaningful toast honoring the happy couple.

There’s a hush over the crowd as he begins…

“Merriam-Webster defines marriage as…” 

*Groan* Could there  be  a bigger buzz kill?!

You promptly zone out for the subsequent fifteen-minute speech. You’ve flipped the switch from dream audience member to distracted day-dreamer.

The best man will not be regaining your attention until you hear, “So, let’s raise our glasses to the amazing couple!”

Dull definitions derail great communication

Defining a term exactly as it appears in the dictionary is one of the easiest ways to put an audience to sleep.

(Funnily enough, speakers also hit the snooze button when presenting direct definitions. In my experience, it’s a sure-fire way to dampen your own creative process .)

The best man in our wedding example could possibly have shared the most touching, inspiring sentiments about marriage, love, and the couple. Yet given his opening line, it’s likely he lost many of his listeners before he even got there.

And our best man isn’t alone. We’ve all been to that work presentation, continuing education seminar, or workshop where we’re force fed definitions instead of ideas. Or maybe…raise your hand if you’ve been the speaker  doing  the force feeding. (Ring a bell?)

The fact is, these talks are usually boring as hell and a huge inspirational turnoff.

So, why do people use boring definitions while communicating?

Definitions   are used by speakers because…, definitions bridge the language gap between a speaker and their audience.

Definitions are an essential part of the communication equation. 

If Neil deGrasse Tyson tried to explain astrophysics to the average person using the same terminology he’d use speaking to colleagues in his field, his talk would most certainly fall flat. This is because most people don’t understand what concepts like “stellar dynamics,” “physical cosmology,” and, “magnetohydrodynamics,” truly encompass. 

It’s only by explaining what these concepts are  via definition that Mr. Tyson can bridge the gap between astrophysicist and audience member…thus leveling the playing field to share the significance of meaningful discoveries in his field. 

In other words, when a speaker intends to share a profound thought, or an intricate piece of information from their field of expertise, they must first  redefine  or  translate  the language they will use. They must do this by using definitions their audience can easily understand.

Definitions can provide an easy route from Point A to Point B

Sometimes, you want an easy way to get from Point A to Point B. 

Whether you’re an inexperienced speaker or alternatively a person who needs to convey a great deal of information in a limited timeframe, using a definition can get you from Point A to Point B pretty darn easily. 

The problem arises when people choose to deliver textbook definitions. 

Think of it this way…

A dictionary definition is akin to the highway. It may be the fastest, most-reliable route from Point A to Point B, but it’s not all that memorable and your passengers will probably fall asleep in the back seat due to disinterest.

However, using a more creative approach to sharing a definition is like the scenic route. It might add few extra minutes to the travel time, but everyone in the car will never forget that giant ball of yarn you saw along the way.

Then, why do people continue to use boring, dictionary definitions in speech?

In talks ranging from heartfelt speeches to pivotal business presentations, people overwhelmingly agree that straight definitions ineffectively control audience attention. Likewise, the entrepreneur creating marketing webinars, skill-building workshops, and branded communication materials can expect to  deter engagement from leads and  lose opportunities of connection with followers when using dictionary definitions.

So,  why  do people keep using them?!

I believe the answer is  because they don’t know what else they can do.

Modern education teaches us reading, writing, and arithmetic – yet you’ll be hard pressed to find a required high-school class devoted to the fourth “R” – rhetoric. Without adequate education or training, how can the average person be expected to overcome the attention drain of presentations known as the definition? 

Here are 10 ways to present a definition  without  losing your audience to boredom

1. define using lay-speak.

Let’s start simple here, folks. If you’re going to bother defining something, make sure you use words that your audience – not YOU – will understand. 

Sometimes, it’s tempting to use floofy language when defining a term.

This is especially common when presenting for high-level executives and/or professionals, or in academic settings. It’s urging to sound more intellectual, and to reach the level you  think  the people in the room are at.

In actuality, even the highest-level thinkers will get bored by an over complicated definition. So, don’t use words they’d have to think about (or look up); and don’t be so long-winded that they can’t follow you. Keep it  simple . 

Being able to distill a term or concept to its most basic elements is a skill all its own.  In many situations, it will actually allow you to appear smarter because: 

• the simplicity of your definition will allow connection with a wider audience; and
• you’ll be able to show that you’re knowledgeable enough on the subject to cut away unnecessary jargon while preserving full meaning.

Need an example?

Term to be defined: communication

Merriam-Webster Definition:

“A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.”

Lay-Speak Alternative :

“Communication is when two people connect with one another.”

Be honest – which definition would keep your attention during a presentation?

Food for thought

While on this topic, it’s worth mentioning that your definition shouldn’t  contain  the term you are defining. 

Bringing back the Neil deGrasse Tyson example from above, I Google searched the definition for “physical cosmology.” 

Can you guess what the first result stated?

“Physical cosmology is a branch of cosmology concerned with the study of cosmological models.”

NOT helpful. Don’t do this, lol. 

(Full disclosure, the next sentences in Wikipedia went on to describe the terms in this definition. But I ask, who’s paying attention after a first sentence like this one? And why not simply open with the more descriptive definition?)

2.    Define by example

Using an example is a crazy easy way to share the definition of something. Not only can using an example boost audience engagement, but it can also improve retention. 

But here’s the key: provide the example  before  you give the actual definition of the term.  Then , follow up with the definition as you normally would. 

Definitions have a tendency to be sterile whereas examples can have more personality, making them more memorable.

Sharing an example before you give the textbook definition can help you preserve the audience’s focus on what you’re saying by piquing audience interest. It also helps your audience make connections to their own life and circumstances. This helps not only with retention, but also connection.

Why is this important? Because by the time you get to the definition, you want an audience that’s anticipating what you’re going to say. Get them to feel like they’re on the same page as you, rather than totally zoning out.

Term to be defined:  ethos

Defining ethos by example ( ending with actual definition ): 

While studying to be a paralegal, I had one of the most incredible professors. During the course of his career, he excelled both academically and in practice as a police officer, pilot, physician (M.D.), attorney (J.D.), and he was a Ph.D. in psychology to boot! It always blew my mind that he did all of this, yet also stood out as a thoughtful educator. With the titles he earned, positions he held, and experiences he had, my professor was the positive embodiment of ethos –  or ethical appeal and credibility . 

Compare the above to a speaker who says: 

“Ethos is your ethical appeal or credibility. An example of ethos is…” 

Which do you find a more interesting presentation of the definition?

(In the first example, the audience may not have even realized a definition was being shared. In the second, it sounds like you’re reading directly from a textbook.)

3.    Define by contrast and comparison

A surprising, yet effective, way of sharing what something is, is by sharing what it  isn’t .

The next time you need to define a term in a presentation, try engaging the audience by defining it with antonyms OR contrasting descriptions. (Remember those things from middle school English? They’re back!)

And speaking of antonyms…

A perfect pairing for defining by contrast is defining by comparison. So, grab your thesaurus and start picking out some synonyms for your term as well!

While you can use either a compare or contrast approach individually, I find that these two strategies work even more provocatively when paired. Take a look at the example below to see how using a contrast + compare approach can build intrigue.

Term to be defined:  innovation

Defining innovation using a contrast + compare approach: 

Innovation isn’t novelty; It’s more than that. It’s transformation. It’s bringing together various new products and original ideas in a way that affects society as it moves forward. 

4.    Define by likeness-distinctions

In a similar vein to the compare/contrast approach to definitions, we have what I call  likeness-distinctions . Here, instead of dealing with terms that are exact antonyms and synonyms, you distinguish two terms that people commonly  perceive  to be the same. 

Classic examples of the likeness-distinction include listening vs. hearing, memorization vs. comprehension, looking vs. observation. 

A likeness-distinction definition for “listening” may look something like this:

“Most people think that if they hear you that they’re listening. But that’s not true. Hearing is an involuntary response to sound; it requires no effort or further engagement from the hearer. Meanwhile, listening is a voluntary, focused, and intentional act that requires active participation in the form of concentrated attention. The key difference between a hearer and a listener is the desire to understand the meaning of what the speaker conveyed.”

Something to note…

While the likeness-distinction may feel similar to straight definitions, in the right setting, they can pack a punch. This is because you are challenging what a person already thinks (that these two words are similar) by giving them evidence to the contrary (that they’re not the same). 

When you challenge something a person believes in, it will naturally activate the problem solving area of their brain. They will initially get defensive. Then, they’ll want to evaluate whether your challenge is worthy and determine if the evidence you presented should be accepted. By providing compelling evidence, you have the opportunity to not only command attention, but also to gain credibility with your audience that you are an authority figure on the subject matter. 

Who knew you could do so much by simply defining a word? 

5.    Define with graphics (or video)

A picture is worth a thousand words, right? Well, considering the average person’s speaking rate is somewhere between 125-175 words per minute, sharing a picture to help define a term is going to save you  a lot  of time. 

People are genetically conditioned to be attracted to and process visual media easily. (Which is precisely why using text-rich slides in a presentation can be so distracting and ineffective.) 

Before going on a trip to Iceland, I remember my mom trying to explain what a Fjord is to me. She spent what seemed like days giving the most detailed descriptions of how the sea meets the cliffs. She described how deep, long, and narrow the inlet would be where we were going. She told me about the historical connection between glaciers and Fjord formation. 

It was all interesting…but honestly, I didn’t really give it a second thought.

Then, she showed me this:

My excitement level increased tremendously because the picture captured what the verbal definition couldn’t. Think about the ways that you can use images and video to supplement definitions in your next presentation to create greater impact. 

6.    Define by demonstration

Who doesn’t love a “wow” factor? I find that definition by demonstration is exactly that. Done correctly, it can provide breathtaking, deep understanding in almost no time at all. 

I find this type of definition works particularly well with abstract and scientific concepts. 

I once watched a TEDx talk by Andrew Szydlo in which he defined the term “chemistry” by conducting twenty-five experiments in his fifteen minutes on stage. Through demonstration, he communicated the definitions for terms and concepts like sublimation, liquid nitrogen, and hydrogen explosions in a way that had the audience literally “ooo-ing” and “ahh-ing.”

By using demonstration, Szydlo not only commanded attention, but also ensured comprehension, retention, and post-talk discussion of what he had taught and his message. 

Feel like this type of talk is too gimmicky for you? That’s understandable. Sometimes, we don’t have the ability or desire to put on such a grand exhibition to impart a single definition. 

That doesn’t mean we can’t still use demonstration. Demonstration can also be helpful in defining terms that relate to a particular process. 

For example, let’s take the term “folding” as it relates to cooking and baking. Folding is “a technique used to gently combine a light, airy ingredient with a heavier one.”

Simple definition. Great. But if you’re David and Moira on Schitt’s Creek, you’re probably still going to fail at making those enchiladas. 

For most people, it’s easier to understand what “folding” is by watching someone actually fold ingredients together  or  having a more detailed description of how the process is carried out. 

7.    Define with history

A fantastic way to neutralize the boring nature of definitions is to pair them with something interesting – like trivia. Preserve your audience’s attention by sharing the history of a word.  

This actually doesn’t have to require a great deal extra time on research either. When getting certified to be a copyeditor, I started using a physical dictionary for the first time since elementary school. Did you know a dictionary contains more than just definitions? Shocking, I know.

A good dictionary shares the etymology of words. Sharing a term’s origin can give it heightened meaning  and  allow for better engagement as a person has the opportunity to connect with it more deeply. 

As a former prosecutor, I find a fun example is the term “assassin” – i.e. a person who murders another with intent.  

The term assassin is derived from the Arabic word “hashshashin” meaning “hashish eater.” The present meaning came about during the Crusades and relates to the practices of a Muslim sect that would get high on hashish before killing Christian leaders. 

Et voilà! You go from boring definition to something people will remember to share at dinner parties.  

8.    Define by use or function

With technological advances, there are countless terms we use that people are aware of in passing, but don’t really understand in earnest. For terms like this, a great way to share a definition is by sharing the use or function of the term.

I can’t tell you how many times someone explained to me what “the cloud” is before I could claim to have even a rudimentary understanding of its true function. Anyone with me? And it wasn’t until someone described to me all the things that you could use a QR code for that I realized how  brilliant  they are,  cared  to scan them when I saw them, and even ventured into  using  them myself. 

So, instead of giving an IT definition of the cloud, QR codes, and CTR (click through rates) – or if you’re a social media guru how about reach, impressions, and interactions? – share the use or function of the term. 

By sharing the alternative use/function definition of a term you are sharing a greater depth of meaning that will, dare I say, be of better  use  to your audience. 

9.    Define with senses

Let’s change it up and start with an example….

Think about the day that your child graduated from high-school. The sense of anticipation, elation, and pride, mixed with the sadness and longing knowing it wouldn’t be long before they leave your little household for college. That’s “bittersweet.”

Think about holding a jar of banana peppers close to your face and body to open the tight lid. When you finally do, you catch a whiff of the pungent vinegar as it sprays in the air. The saliva starts to develop in your mouth even before you take your first bite into the flesh of that neon yellow, pickled specimen. That’s “tangy.”

These are examples of how powerful sensory appeal can be when defining a term. You can create an actual emotional or physical reaction in someone to help them understand what something really means. 

A TEDx talk that exemplifies this concept beautifully is by David JP Phillips called, “The Magical Science of Storytelling.”

During the course of this talk, Phillips defines different neurotransmitters by creating experiences through storytelling that generate and release those neurotransmitters in his audience members. 

By allowing his audience to personally experience the sensory nature of each of these chemicals, he holds their attention and builds connection. Furthermore, he doesn’t just teach them that “X is the chemical that makes people happy” or “Y is the chemical that makes people anxious.” Instead, he connects an  actual feeling  to the learning experience, which allows his audience members to recall each transmitter with a connection that goes deeper than verbal communication alone. 

10. Define with story

And we end with storytelling. If you’re an entrepreneur, you’re probably tired of people telling you how powerful storytelling can be – and I feel that. (I get sick of it too, and I’m a communication coach!) 

But the fact is, storytelling works. And thus, I must address it, however briefly.

The reason I mention storytelling on this list is not to give examples of how storytelling can make something more persuasive, memorable, and intriguing – and thus attention grabbing. (There are plenty of blogposts, books, and videos floating around illustrating this point.)

I include storytelling on this list because…

Storytelling is the  easiest medium  by which to translate what you have learned in steps 1-9 on this list into practice. So easy, in fact, that you would probably naturally move toward using story to employ these strategies without even thinking about it. 

But I encourage you –  think about it .

As a student of communication, use this opportunity to think about how pervasive storytelling is in our human experience.

Think about how much more compelling you can be by sharing a story with others.

Even better – think about how much more fun you have when you’re sharing a story or experience, rather than approaching your presentation purely as a means to deliver information.

It is true that as a communicator, your audience is important. But as a human, if you don’t feel moved to share your ideas, the communication stops before it starts.

Storytelling can be your means to capture your own attention and excitement while you create and share your work. It makes it personal. It allows others to relate to your unique personality. And it’s a bonus that your attention and excitement will likely transfer to your listeners. 

Let’s get back to our best man…

This poor guy. His reception speech could have gone exceptionally differently if only he knew some these strategies!

Instead of the Merriam-Webster definition, he could have defined marriage as:

• “The love you feel in this room as a result of this couple’s commitment, friendship, trust, and affection…that’s what makes a good marriage.” – definition by example
• “A marriage is two people building a new family.” – lay-speak
• “A marriage isn’t just a piece of paper…it’s not that complicated. It’s a choice. Today, two people chose to care for each other and build something magical.” – define by contrast + comparison
• After projecting an affectionate picture of the couple on a screen, he could have said, “ This  is marriage.” – define with graphic 
• “I still remember the night these two crazy kids met…” – define by story

All valid definitions of marriage…but with more heart, interest, and applicability to the speaker’s scenario.

It’s time to redefine your approach to definitions

You now have ten, non-boring ways to shed the mind-numbing nature of Merriam-Webster and breathe life back into the definitions of your next big speech or presentation.

Because seriously, with these attention-grabbing strategies in your speaking tool belt, why would you  ever risk giving a “best man buzz kill” kind of speech?

For more tips on how to improve clarity and regain control of your message as a public speaker, snag my free mini-course on verbal fillers! 

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Definition of 'presentation'

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