what is presentation demo

How To Prepare a Great Software Demo Presentation in 2024 [With Demo Scripts]

Last week we were at a friend's place for dinner when our friend's 10-year-old daughter appeared from the kitchen wearing her chef's hat and holding a pan with some delicious-looking pudding. She announced, "Look what I have whipped up for you all." And at once, we're all curious! 

Almost all of us asked in unison, "What is it?" She smiled and said, "Why don't you try it yourself?" We all took a spoon and tasted that yummy caramel pudding she had baked for us!

That's what a demo presenter is an expert in —-- to create a great demo experience for their potential client. 

In fact, the famous Pepsi Challenge campaign gained its popularity because the brand asked the same question to its audience. 

In the 1970s, Pepsi grew tired of being the second best to Coca Cola which dominated the soft drink industry at that time. To create a stir, Pepsi took to the shopping malls in America and asked the customers: Why don't you try it yourself? Shoppers were encouraged to taste both Colas, and Pepsi was preferred. The Pepsi Challenge became popular and has been in Pepsi's ongoing marketing campaign for years. 

Software companies can create a similar buzz with their product demos. This article will discuss the different aspects of a great software demo presentation. Plus, there are some free script templates for those who can hang around till the end. 😉 

What is a Software Demo Presentation?

A software demo or demonstration is a visual walkthrough of the software. Sales reps, solution engineers, and AEs heavily depend on product demos to show the product in action to their customers to engage, attract, and persuade them. A software product demonstration includes a complete rundown of its features, selling points, and how it solves the customers' pain points. 

The Anatomy of an Effective Software Demo Presentation

Now that we know what a software demo is, let’s understand the key ingredients of a software demo presentation. 

An Interesting Opening

Start your demo with something that sparks the viewer’s interest. It might be a fun welcome message, an interesting stat tying to their pain point, a success story of one of your customers with a similar problem, an image, or a video. 

Relevance to Audience and Their Problem

Before you start creating a software demo, understand the purpose of your demo. If the purpose of the demo is to solve a customer problem, understand the problem you're trying to solve. Once this is created, you can better focus on your demo. 

A Narrative that Ties Back to the Pain Point

Once you have gathered all the information, map the painpoints with your product features and how they ease your prospect’s painpoint. To maintain viewer engagement with your demo, don't just focus on guiding them through your product. Create a compelling narrative that ties back to the pain points. 

A Strong Demo Script

To build an effective software demo, you need a strong demo script where you can weave in a storyline that engages the customer. For example, a story that starts with a problem and then tells the solution and the product's benefits works best for a demo script.  

Product in Action

Of course, people want to see how your product works, but they also want to see and understand the step-by-step process of which button to click and how to make the most use of each feature button. So pay attention to breaking down the process in a small step-by-step guide. 

Engaging Visuals

Don't make your demo presentation too boring. Add visual elements like attractive title screens, icons, characters, and transitions to make the demo appealing. 

A Clear Call to Action

Your demo presentation should be tied back to the purpose of your demo creation through a strong call to action or CTA. For example, if your purpose is to drive more sign-ups for a free trial, your CTA should say, "Sign up and enjoy a free trial”!  

Track Engagement

Examine the analytics like when the demo was viewed, which screen had the longest and shortest view time, who all have viewed the demo, etc., so your sales team can follow up with the prospect. 

Secondary CTA

Some viewers might not reach the end of the demo. Encourage them to take action by placing a secondary CTA in the middle of the demo. 

What Not To Include in a Software Demo 

No matter how great your software is, if it's not presented well, it will fail to pique the interest of the decision-makers. In this section, you will learn where most sales reps go wrong so that you can learn from their mistakes.  

Curse of Knowledge - The Cognitive Bias

Most demo presenters don't visually emphasize the mouse pointer on the screen and help us see what they're doing on the screen. This happens from the curse of knowledge or cognitive bias that arises when you have used any tool for a considerable period. As a result, the sales rep assumes the software is easy for everyone unless someone points it out. 

How to solve it: Make sure to zoom in on where you're clicking so that everyone can see what you're doing. Highlight and mark important areas in the software so that everyone can see and understand easily. Zoomit.exe is a free tool that you can use for zooming and highlighting. 

Overloading with Features

Your prospective client doesn't want to listen to all the features of your product and how incredible they are. They are only interested in how those features can solve their problem.  

How to solve it: Highlight the features that will be useful for them. Remember to prioritize value over functionality. 

Sticking to the Script

It's always advisable to create a demo script and prepare and rehearse well before going for a demo presentation. But it may look awkward if the prospect asks you any question in between, but you draw a blank simply because it’s not in your script.

How to solve it: Learn to be flexible in using the script. For example, if the prospect is asking some questions, pause and take a moment to respond to the question. 

A Step-by-Step Guide to Creating a Software Demo Presentation

While you need to think and act quickly on the field while presenting a demo, it’s always helpful to think ahead and structure your demo to keep it under your control. It helps you stay prepared, feel confident, and have a structured flow to your demo presentation. 

Introduce Yourself

The main purpose of introducing yourself is to warm up with the prospect. Once you introduce yourself, give a brief context to your demo. Here’s an example as shared by  Alexander Mackinlay of Qobra: 

“I had planned 45 mins for our meeting today. Is that still okay for you? Do you have a hard stop afterward? What I had in mind for us today:

•  We'll start with a recap of what we discussed last time so that we can readjust if anything has changed.
•  Prospect X and Y *(who were not there at the first meeting)*, this recap will enable you to add your own points of view and to let me know what you are individually expecting from this meeting.
•  I have listed a number of questions I would like to ask you;
•  Then we can move on to the demo;
•  We'll need to keep 20 minutes at the end, where I'd like you to be in a position where 1) either you tell me that you want to move forward with us and we plan a potential next step, 2) you'd prefer that we stop our conversations there.

How does this agenda sound to you?”

Ending the introduction with a question always opens up room for initiating a conversation!

Tie Back the Product Features as the Solution to Their Problem

As we mentioned earlier, don’t stuff your demo with all the features and every little detail your tool has. Instead, focus on the prospect’s pain point and tie back the features as the solution to those pain points. Here’s an example as shared by Gong .  

You: As we discussed last week, it seems that (problem) is one of your major concerns at the moment. Is that right?

Prospect: Yes, that’s right.

You: Great, let’s dive in and allow me to show you how our product can solve your problem. 

Create a WOW Moment

Create a WOW moment that will compel the prospect to remember you and your product. It’s the time for the showmanship and you don't tell but show it to your prospect.

Using an interactive product demo is a great way to create this WOW moment sooner because it lets the prospect try out the tool themselves in a sandbox environment without the intervention of a salesperson.

Here's how Semrush uses Storylane's interactive product tours to showcase their platform👇

Also Read: How Horizon Education eliminated manual sandboxes for product trials with Storylane

Here’s a sample script:

‍ “Now let me show you how you can send emails to your entire email list by clicking this one button.”   

Encourage Them to Ask Questions

Prospects who’re more engaged are more likely to buy. Encourage them to ask questions to ensure they’re still engaged with your demo. Here’s how Gong suggests doing it.  

“I’ll pause here for you to ask questions, if any, before we move on to the next step. 

Is this something you’ll use for [the prospect’s problem]

How do you see you and your team using this tool?”

Next Step and Close

Reiterate the message at the end of the demo presentation and close it with a CTA or the next step. Do you want the prospect to sign up a form, schedule a follow-up meeting, or move into the final stage of signing the deal? Whatever may be your next step, add it to your demo script and communicate it clearly before ending the presentation. Here’s a sample:

"How does this compare to your current process?"

"You previously mentioned one of the things you are looking to solve is X. I just showed you how our platform solves that. On a scale of 1-10, how well do you feel we address your issue?"

Keep the question open-ended and be specific. That will encourage the prospect to speak. Avoid questions like “Do you have any questions?” which will mostly lead to a no, in most cases, especially if the prospect has already lost interest in the product. 

3 Software Demo Presentation Templates

 DEMO START

Recap customer's issues and ask to validate again. Then ask if things have changed or if we missed anything last time. Ask those who were not there prior to this meeting for their challenges and expectations for this meeting. Ask all questions you might need answers to before starting the demo.

DEMO SCRIPT

During the demo, ask validating questions after each feature presentation. 

For example, if the prospect says, “My current pain point is X,” your script should say, “Based on X pain that you mentioned, this is how the feature Y solves it.”

Here’s another example. 

If the customer says, “I’m concerned about data security,” your script should say, 

“Y is a SaaS Cloud-based platform with SOC2 certification. This means that your data is very secure.”

CLOSING THE DEMO

At the end of the demo, don't say, "Do you have any questions?" which will only lead to a "No, that's okay.” Prospects who lose interest during your demo won’t usually tell you what they think unless you ask them. Add a personal touch. You’d better say:

“What about this is most interesting to you?”

“How do you see this helping with [challenge or goal they shared during discovery?”

“Was there anything you were hoping to see on this call that you didn’t?”

“Was there anything you saw on this call that didn't meet your expectations?”

If everything goes as planned, these questions above should then naturally take your prospect to set up the next step around pricing and ROI with decision-makers.

- As shared by Alexander Mackinlay , Qobra

While scripting for a product demo, one of the most important things to highlight in the product demo is what is in store for the end user in the form of a value proposition. Missing the focus on the key benefits and only explaining the features is the biggest demo mistake one does in a product demo. 

The script should be organized in this sequence 

• Pain points your solution solve
• How that problem is solved
• What is the value added to the customer? 

Here’s a sample script template

‍ “In our last meeting, you mentioned how vendor management is one of your biggest concerns at the moment. Our product just solves that! We have built an integrated solution that [ tell how it solves the problem].

 One of our customers has been able to streamline their vendor management by [incorporate the result they have achieved here] and you can do the same”

- As shared by Disha Thakkar, PMM Expert

The first thing to understand is that a software demo is just an opportunity to understand prospects better and show how your software solves their challenges.

The actual software and its functionality - things everyone wants to show is irrelevant. No one can really follow someone quickly jumping from screen to screen demonstrating features (that can't sell) and any questions come only from some past experience with other software.

When you carry on a conversation based on features, it's hard to sell. So here is a sales-oriented software demo scenario below. 

💡Note: You have to insist on more decision makers to be present on the very first demo because usually different people in business have very different ideas about their needs and you can win by catering for different needs.

1/ Ask questions and be inquisitive to understand what is the problem they want to solve.

2/ Ask what they see as a perfect solution

3/ Ask what software they are using currently (used in the past) to achieve that

4/ Ask what is not working or is annoying (chances are that your software does it as well, but at least you know what the person dislikes before showing proudly what your solution can do - you can annoy them that way too)

5/ Only then jump into screen sharing and this is where you have to be innovative and do a demo from the perspective of a solution this person is seeking. It's important to understand that whatever is cool about your software is only interesting from the perspective of solving their challenge and nothing else. Therefore showing features that they don't ask for is nice ... but is not a reason why they will buy. Why? Because your wonderful features often sound as "too good to be true".

6/ You have to show enough that they "buy" the idea and express their feeling that that's what they need. Do not proceed to discuss the pricing until you reach this point in the conversation.

7/ When there are no more questions they have and you answered them all, I recommend asking “if it's OK to talk about money now.”

After a positive response provide a clear, easy-to-follow pricing structure and ask how they wish to proceed. 

If you did 1-6 right at this point any objections are about price and it's hard to object because they just stated they are happy and interested. Then there are special techniques to handle price objections.

- As shared by  Assia Salikhova , Managing Director, Smarketing Lab Limited, author of "7 Keys to Successful Cold Calling" course.

Top 5 Tips to Keep in Mind While Creating a Software Demo Presentation

1. know who you’re presenting to.

Are you presenting to an employee (who's perhaps going to use your tool) or a decision-maker in the company? 

Research and do your homework to learn as much as possible about the person. 

What are their pain points? 

What kind of solution they're looking for? 

Knowing the finer details can help you stay prepared for all meeting scenarios. 

For example, if the person is reserved, you need to prompt them with questions to initiate a conversation. If you get to know the person will ask many questions, come prepared with answers and customer stories to back them up. If the person is a multitasker and attending the demo while working on the phone or laptop, grab their attention by making a bold statement or humor that can grab their attention. 

2. Prepare a Script and Practice

Always prepare a demo script, especially how you will deliver the humor, punch lines, or Twittable sound bites ( a short sentence or phrase in audio or video format that can be Twitted to give an essence of your message) that can grab the audience's attention. 

Once your script is ready, practice and rehearse until you're comfortable delivering the demo. You can practice in front of a peer or a family member. Or, if no one is available, record your demo speech and review the flow by hearing the recording. While you don't need to memorize the whole script, you should know in detail each of the points and be able to speak in a conversational tone. 

3. Support Your Claims with Use Cases

If you have solved a similar problem in the past, begin your demo with the same problem and how your product overcame that problem. Emphasize how the prospect can too achieve a similar outcome. Supporting your claims with a use case makes a strong case for you, and the prospect can better relate to your product. 

4. Customize Your Demo

Not all audiences are the same, so you need to customize your demo accordingly. For example, if you demo a CEO, your demo should be customized with relatable use cases. Highlight the features that will be most relevant to the prospect. 

5. Follow Up

Don't assume they will remember everything once the demo is done. A good practice is to follow up with a thank you note. Share a link to the automated demo so they can see it again internally, share relevant documents and brochures, and give them an actionable next step. 

Elevating Your Software Demo Presentation with Storylane

Storylane is an interactive product demo software that lets you create effective demo presentations. The platform has some advanced features like analytics, personalization tokens, unlimited sharing, auto update of the demo when there is a new release, integration with CRM and Slack and many more. 

Do you know that G2 has recently recognized Storylane as the Demo Automation category leader? Book a demo today to empower your sales teams to perform better.

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"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."

—CHRIS LANCASTER, SUPPLY CHAIN PROJECT

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The Top 7 Tips for Pulling Off a Great Demo Presentation

Demo presentations are a powerful tool for running and growing your business. When done well, a demo presentation allows clients, investors or potential customers to see and feel how things will be better for them if they buy or invest in your company or product. Often generic demo presentations do just the opposite, leaving the meeting participants bored and disinterested. Here are seven tips to pull off a great demo presentation.

What is a demo presentation?

A demo presentation is a visual demonstration of a product or service for current or prospective clients. A great demo presentation will grab your audience’s attention right away by clearly communicating what they care about and by using reliable, high quality video presentation tools.

Step one: determine who you are presenting to 

In order to deliver an effective demo presentation, you must know your audience. Do your homework and find out all you can about your prospects so you can tailor your presentation to them and be prepared for different meeting scenarios. This is vital in deciding how you’re going to best convey everything you need to get across in your presentation and what use cases you will share that directly relates to them. Here are four common types of meeting participants and how best to deal with them. 

The Wallflower

Do you know the person you’re presenting to is reserved? The wallflower may need you to prompt them with questions or ask them for their input to really spark a conversation. Having an open dialog with meeting participants will help you connect with them and personalize the presentation. As you continue your software demo, refer back to the participants’ contributions to continue to make them feel included in the presentation.

The Questioner

If you anticipate your audience asking a lot of questions, come ready with answers and customer examples to help back you up. If the questions are not adding value to the demo presentation or become too disruptive, politely ask the audience to hold questions until the end of the presentation.

The Combative

Going in knowing it’s going to be a tough sell? Do all your research beforehand and anticipate what their push back might be. No matter what, don’t get flustered during your demo presentation. When the audience senses your frustration, it’s likely to be a distraction, and it will not result in a positive outcome. Always remain professional throughout your presentation no matter how your audience behaves. If necessary, ask the audience members to hold questions and comments until the end of the meeting. 

The Multitasker 

Presenting to people who are using their phone or laptop during your demo? In order to grab their attention, start your presentation with a bold statement, humor or question. Continue to engage your audience by making your presentation interactive and relatable to pull them away from their devices. 

Three types of product demos

Pitching in your office.

This is the ideal place to host your presentation because you have home-court advantage. The Florida State football team won 37 games in a row at home for a reason: it’s an advantage. When presenting in your own office you get to use presentation tools that you’re comfortable with, limit distractions, control the environment and set the tone for the presentation. 

Pitching in their office

When you are presenting in an unfamiliar environment, it’s important to know which presentation tools are available so you can prepare in advance. Arrive early to the meeting to get set up, familiarize yourself with their presentation tools and practice a run-through of your demo to make sure everything runs smoothly. Also, arriving early gives you the opportunity to meet and connect with some of the people in the audience to help tailor your demo and customer stories to their experiences. 

Pitching remote

In order to save time and travel cost, doing a demo presentation over a video conference call is a great option. Make sure you use a high-quality, easy-to-use video conferencing solution. Don’t give off the wrong first impression by having a poor connection or pixelated video. Lifesize’s video conferencing technology will help you put your best foot forward to really wow clients with stunning 4K video quality and full motion 4K presentation sharing. 

Three ways sales demos can go seriously wrong

Confidential messages get shared on screen.

We’ve all been in meetings where the presenter’s private work and personal messages start popping up on screen and disrupting the meeting. To save yourself embarrassment and major distractions during your presentation, make sure you only share what is relevant to your demo.  Silence all notifications on your laptop and other smart devices before the start of your presentation.

Your video software flakes out

Technical snafus in the middle of a presentation is one of the most common ways demos go wrong. This not only looks bad for you and your company, but it has the potential to completely derail the entire presentation. Make sure you use a reliable video conferencing solution and test it out before the start of the presentation. Sometimes issues are outside your control, like a bad internet connection, so have a backup plan for your demo presentation.

Directly reading your notes or slides

Nothing is less engaging than a presenter directly reading from their notes or slides during a demo. Bring notes just in case you need to refer to them, but don’t directly read your notes or slides during your presentation. Your slides should contain just a few words or short sentences to set the tone of the topic you’re discussing but ovoid cluttering your slides with wordy paragraphs.  Practice your pitch until you can consistently and comfortably talk about your new product without reading from your slides or notes.

Seven tips for a winning demo presentation 

1. prepare a script.

Start off by preparing a presentation outline or script that follows a logical flow. Keep each section short, precise and easy to understand. If possible, try to work in bold statements, humor or simple tweet-able soundbites to really capture the audience’s attention. 

2. Practice and rehearse

Since you will not be directly reading your script during your presentation, practice memorizing and saying your script until you’re comfortable with it. You do not have to memorize your script verbatim, but you will need to be familiar enough with it that you can speak about each point in a conversational tone. Presenting to coworkers or family members is a great way to practice your demo and you can also record your demo presentation  to review the content and get comfortable with the flow.  

3. Anticipate questions

Each audience member will come to your presentation with different experiences and backgrounds so be prepared for a variety of questions. Try to anticipate possible questions and how you will respond to each one. When practicing your demo for coworkers or family members, ask them to help you come up with an exhaustive list of all the different questions that may be asked during your presentation.  

4. Tailor for specific audiences

Every audience is different, and your demo presentation should be too. The presentation should be built specifically for the prospect to reflect their unique business processes and include data that directly relates to their company. In addition, you should tailor how you conduct your presentation for each audience as well. An effective demo presentation for an HR manager may not go over as well for a CEO. Some prospects may be more interested in the details and appreciate graphs and diagrams while others may get more out of watching a video or live demonstration. Research the company and decision makers you are presenting to and find ways to make your demo engaging for them.

5. Provide use cases

One of the best ways to make your demo presentation relatable to your audience is to find examples of customers similar to them that have successfully used your product or service. Start with the pain points your customer was facing and give specific details of how your product or service solved those issues. Demonstrate how your audience can have the same positive outcome as the customers in your use cases. 

6. Have reliable video conferencing

Even if most of your audience is in the same room as you, video conferencing enables remote participants to get access to critical nonverbal communication elements. For virtual attendees, the quality of your video service will set the tone for your presentation. Partner with a solution that makes it easy for remote participants to join the demo presentation without having to download an app or install software.

7. Share slides & follow up

After you’ve completed the demo keep the conversation going by sharing your slide deck and following up with your audience. Don’t make the mistake of thinking that, if they heard a pitch once, they understand it. Chances are they didn’t get it all the first time so you must tell them again. In your follow up message, thank the audience for their time, reinforce the value your product or service can provide them and give them an actionable next step.

“Presentation time with potential clients is a precious and limited commodity so it’s important to make the most of it.  The more details you know about your prospects before the meeting, the better you can tailor your sales demo to speak to them as individuals. A generic presentation won’t stir up an emotional response.”

— Jeremy Wycherly, Senior Director, Inside Sales at Lifesize

How Lifesize demos products

Face to face.

To save time and travel costs, a face-to-face video conference call is a great option for demo presentations. The human element of face-to-face communication provides a more natural experience and helps you connect with the audience. Lifesize video and audio clarity makes you feel like you are in the same room as your audience and lets you present your business in the best light and make an unrivaled first impression.

Wireless screen sharing

From sharing your laptop screen to playing full-motion videos, Lifesize Share™  makes it remarkably easy to wirelessly present in the meeting room. You don’t have to waste time trying to find and pass along the right dongle or cord. Share your screen in real-time, play a video and control your presentation right from your mobile device or laptop with Lifesize Share.  

Full motion content sharing

No one enjoys sitting through a presentation with pixelated and poor-quality video. Lifesize’s 4K full-motion content sharing ensures that the quality and fine details of the product or service you’re demoing are maintained during your presentation. Prospects feel more confident purchasing a product or service when the presentation visuals are crisp, clear and realistic. The unmatched Lifesize full-motion 4K content sharing and stunning 4K video quality brings your demos to life.

You can have a great product or service but if your demo is not winning your audience’s attention, then you’ve wasted their time and yours. As you gain experience and become more confident doing demo presentations, you will soon approach them as an exciting opportunity to win new business rather than a daunting challenge. Communicating clearly, focusing on the things your audience cares about and using reliable, high quality video presentation tools will greatly improve your chances of closing the deal. Don’t give off the wrong first impression by having a poor connection or pixelated video. Lifesize video conferencing technology helps you put your best foot forward to really wow potential clients with stunning 4K video quality and ultra-high definition full motion content sharing.

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Improving the Video Conferencing Experience in the Era of Remote Work

In case you’ve been living under a rock for the past six months, it’s clear that remote work and distributed teams are here to stay, even after the pandemic recedes. While some workers will gradually find their way back to in-person (office or otherwise) workplace settings, this is just the on-ramp to the highway of working from anywhere for many others.

Demo Presentation Template

Captivate your audience by delivering a professional product demonstration. Show customers or investors how your product or service will benefit them.

Trusted by 65M+ users and leading companies

About the Demo Presentation Template  

This Demo Presentation Template helps you get your flow of ideas across easily and professionally. With this template, you can show potential and existing customers what your product or service can do.

When you have a visual presentation showing how your product works, customers can better understand how it solves their pain points. Use a demo presentation to enhance your sales presentation and stimulate interest in your product.

What’s a demo presentation?

A demo presentation is a meeting between your business and a client (or potential client) in which you showcase and present a product or service. It typically includes a full run-down of the product’s key selling points, uses, target audience , and other relevant features. 

The aim of a product demo is to demonstrate your product’s selling power and hopefully win over the client in question with a deal. It’s all about showing your product in the best possible light and answering any questions the client may have. 

An amazing demo presentation should inform, enlighten, and excite your client. 

While it’s important to be vocal about your product’s highlights and potential, a big part of any product demonstration should include a fair degree of listening. The essence of a demo presentation is to bring life to your business’ product or service and inspire clients to take action. 

What should a demo presentation include?

Miro is the perfect online presentation creator . When putting together a demo presentation, the following several boxes need to be ticked: 

Excellent product/services knowledge

If you don’t know your product inside and out, clients will be able to tell, and they’ll be put off as a result. Make sure to conduct a thorough analysis of your product well before the presentation starts. You need to be able to clearly communicate the product’s attributes and confidently answer any questions.

Real-life examples and scenarios

Clients will gain a much stronger impression of your product if they feel they can apply it to their own lives or businesses. Providing real-life examples of how they can benefit from your product is a crucial aspect of any demo or prototype presentation.

Effective visual aids

Make it even easier for clients to fall in love with your product by providing effective, well-designed visual aids. From infographics and images to demo videos, visual aids can make your presentation more impactful and increase the client’s likelihood of conversion. 

When to use a demo presentation

A demo presentation is helpful for connecting with clients. Just about every product and service can benefit from a strong presentation, such as: 

A sprint demo presentation. Within the Scrum framework , a demo presentation comes at the end of a sprint. Sprint demos are needed to showcase progress and project status to stakeholders who are invested in the outcome.

An app demo presentation. This type of presentation is especially useful if you’re trying to find investors for the development of an app. It sheds light on the potential app’s revenue and social impact.

A prototype presentation. A prototype presentation is also useful for gaining support from investors for a still-developing product. By presenting a prototype, you can summarize the problems your product is trying to solve and improve investors’ overall understanding of your product.

How to use the Demo Presentation Template  

If you’ve never created a demo presentation before, using a template can be tremendously helpful. Follow these simple instructions to make the most out of Miro’s Demo Presentation Template: 

Step 1: Fill in your template

You’ll need to fill in your template with information for each slide. You might include the following information in your slide deck:

the product’s identity

the target market

the revenue potential

key selling points 

potential risks along the way 

Step 2: Edit and customize 

Whether you’re creating an app demo or prototype presentation, this customizable template can suit your needs. Edit, refine, and polish the order, layout, visuals, and structure of your Demo Presentation Template to suit your business and what it offers. 

Step 3: Brainstorm ideas and collaborate

With Miro’s presentation mode , you can preview your entire presentation as a team. With an easy-to-navigate structure and flexible framework, your demo presentation plan can evolve and be improved with ease. When you’re ready for your final presentation, simply select this mode and use the forward and back arrows to move smoothly through your presentation.

Tips for a great demo presentation

Whether you’re delivering a sprint demo presentation, an app demo presentation, or a prototype presentation, here are a few helpful tips to bear in mind: 

Know your product well. Uncertainty and lack of knowledge aren’t going to win over clients. You want to demonstrate confidence, diligence, and professionalism. Make sure to do your research well and have answers prepped for questions you might be asked.

Have a clear intro, middle, and conclusion. Using a storyteller structure in your presentation can make it more digestible to clients. Use visuals and clear communication to break down your product’s features into distinctive, cohesive sections.

Listen well. Even though this presentation is about your product, it’s important to leave some room for others to speak. This will make the presentation more conversational and allow clients to flesh out your product from their perspectives.

Don’t be distracted. When delivering a professional demo presentation, you want to emulate reliability, uniformity, and expertise. Maintain strong eye contact and stay focused on the presentation’s goals. Make sure your connection is strong, especially if the presentation is virtual .

How do you start a demo presentation?

Your demo presentation should start with a brief description of its agenda. Then, dive into your intro, work your way into the main points, and end with a conclusion or call to action. An open Q&A session can be held at the end.

How do you prepare for a demo?

Prepare for your demo with lots of research on your product/service and the clients you will be presenting it to. The more you know about these things, the more influential your presentation will be.

What makes a good demo presentation?

An effective demo presentation should include relevant and accurate information about your product. The presenter should have great communication skills and use strong visual aids. Your demo presentation should have a clear structure and logical flow — which you can get using this Demo Presentation Template.

Get started with this template right now.

Company Vision Presentation Template

Works best for:.

Presentations, Business Management

Creating or reimagining a company vision is just half the battle. You also need to make sure that your employees and customers understand and share it. Communicate your vision statement in the most effective and concise way with this Company Vision Presentation Template.

Rebranding Presentation

Presentations, UX Design

Out with the old, in with the new! Showcase your brand’s newly revised strategy with this dynamic Rebranding Presentation Template.

Simple Presentation Template

Presentations

Designed to remove the clutter and communicate the most important information in a clear and visually appealing way, our Simple Presentation Template will keep your audience’s eyes glued to the screen and their ears tuned into your voice — without having to add any fancy bells or whistles.

UX Presentation Template

Create a stunning UX presentation with Miro’s memorable slide deck. Customize your slide deck to display your UX research in the perfect format for your audience. Add charts, images, and visuals to present your findings.

Project Presentation Template

Presentations, Product Management

Use our Project Presentation Template to provide an overview of your upcoming project. Get buy-in from investors, keep stakeholders in the loop, and show colleagues your plan of action.

Training Presentation Template

Presentations, Education

Creating an engaging training presentation that effectively helps your employees level up is no easy feat. With the Training Presentation Template, you can slash presentation development time and spend more energy on the transformative elements of your training. Plus, it’s so easy to collaborate with other training staff when you develop your training slides in Miro.

What are Product Demos and How to Use Them Effectively: 6 Examples

10 min read

Product demos are a crucial part of the sales process. This is true whether you’re adopting a sales-led or product-led growth approach.

They allow businesses to showcase their products and demonstrate how the product can solve a prospective customer’s problems.

An effective demo can, thus, help you generate leads and close deals.

In this article, we discuss what a product demo is, why they’re important, and how you can create them. We also highlight 6 examples of successful SaaS demos.

• A product demo is a video or interactive presentation that demonstrates a product’s features and benefits.
• There are many different types of product demos in SaaS, but the most common ones are product demo videos, live product demos from a sales team, product tours, interactive demos, and pre-sign-up product demos.
• When creating product demos, it is important to keep them interactive and tailored to the needs of the audience, demonstrate the product’s benefits , and end with a clear call to action.
• To determine the type of product demo you need, you must consider your approach to growth marketing ( sales-led vs. product-led) , the complexity of your product, and your onboarding method (high or low touch).
• An effective product demo can be the difference between a high-performing and a low-performing sales team. It increases your conversion rate which, in turn, boosts your revenue.
• To create a product demo, you’ll first need to decide on the type of demo suitable for that step of the buyer’s journey .
• Next, you’ll need to select a tool for creating the video, plan out your video script, and record.
• You can find good examples of SaaS product demos in Grammarly’s dummy content editor, Airtable’s captivating 2-minute sales video, SurveyMonkey’s template library, and more.
• To learn how Userpilot can help you deliver your product demonstration to the right audience at the right time, book a Userpilot demo today.

What is a product demo?

A product demo or product demonstration is a presentation that demonstrates the value, benefits, and uses of your product or software. Its main objective is to showcase your product’s features and capabilities and position it as an effective solution for your prospective customer.

Types of product demos in SaaS

The primary purpose of a product demonstration is to show value and educate users.

However, there are different product demo types in SaaS, each with its unique purpose. Some of the most common types include:

Product demo videos

A product demo video is a video that demonstrates how a product works and highlights its key features. It is used in the acquisition stage to help businesses educate potential customers about their products and close deals.

These video demonstrations often sit on websites and landing pages or are used in ads to showcase the product, capturing the potential customer’s attention and encouraging them to learn more about the product.

Good demo videos are engaging and easy to understand. They should also contain a clear call to action, such as signing up for a free trial or contacting you for more information.

Live product demos from a sales team

Unlike demo videos, live demonstrations from one of your sales reps are a lot more personal. They are a powerful way to engage a potential customer and show them how your product can solve their problems.

Live demos can be delivered in person, making it particularly useful for complex products. But they can also be delivered one-on-one via video conferencing or to multiple potential customers via webinars.

When properly executed, a live demo can be a great tool for generating leads.

They’re also powerful tools for showcasing how your product meets the customer’s needs and can help you close deals.

Product tours

A product tour is a pre-recorded demo video used to onboard new users. It is typically presented immediately after a user signs up to introduce them to the product’s key features and help them get started with it.

A wonderful addition to an onboarding toolkit, product tours help new users reach activation before they lose interest. They ensure that these new sign-ups know exactly how to extract value from your product.

These tours can be delivered in-app within the product or as a video tour. While in-app tours are more popular, video tours can be very helpful for more complex products with a lot of features.

Good product tours are concise, engaging, and specific to the target audience. When done correctly, they increase user engagement, eliminate friction in product and feature adoption, and reduce customer support costs.

Interactive demos

Interactive demos are a type of product demo that enables users to engage (interact) with the product while learning about it.

They are called “interactive” because customers experience the product’s value in real time as they click through the prompts. As a result, they are more engaging and immersive than your typical product demonstration.

An interactive demo, for example, may give you access to a demo account of the product with some dummy data. Using this demo data, users will experience firsthand how the product’s key functionalities work.

Note, though, that these are different from interactive product tours. Unlike product tours , which are designed for new users, interactive demos are sales and marketing materials used to show prospects the product’s potential.

Pre-sign-up product demonstration

A pre-sign-up product demo is a sales demo that’s presented to potential customers before they sign up for a free trial or purchase a product.

These are increasingly used in SaaS in place of product demo videos to generate leads and interest in a product. Much like a demo video, it can also be used to educate potential customers about a product’s features and benefits.

Pre-sign-up demos are often delivered as interactive, self-guided demos that allow prospective customers to explore the product independently.

Regardless of your chosen product demo type, ensure you keep it interactive and tailored to the needs of the audience. A good demo must also demonstrate your product’s benefits and end with a clear call to action.

Which type of product demo should you use?

Ultimately, your choice of a product demonstration type will depend on your type of SaaS business and your product. Let’s consider how some of these factors may affect your choice.

Sales-led vs. product-led growth

If you’ve taken a product-led approach to growth marketing, you already know that your product is your biggest marketing tool. As a result, product-led SaaS businesses are more likely to use interactive in-app product demos.

This is a no-brainer as interactive demos demonstrate the value of your product by getting the user to engage with it.

If, however, you’ve chosen the sales-led approach to growth marketing, you need a demo video that optimizes your sales process. This makes sales demo videos an ideal option as they make your marketing content more engaging.

High touch vs. low touch onboarding

The low-touch engagement model relies heavily on self-service content and knowledge base resources to help users navigate their customer journey.

For this model, you would need automated video demonstrations to enable customers to onboard themselves and solve their issues.

This is very different from the high-touch onboarding model, which relies on one-on-one assistance with actual humans. This model requires your sales team to personally engage prospective customers and guide them to success .

As a result, high-touch onboarding favors live video demos by a sales rep to ensure your high-ticket clients are well taken care of.

The complexity of your product

A final consideration before selecting a type of demo will be just how complex your product is. Complex products have a longer learning curve and require more thorough guidance to succeed.

Although a live demo might sound appealing here, as it allows you to handle each client personally and answer their questions, it isn’t. The complexity of the product can make this endeavor time-consuming. It may also be difficult for the client to remember everything you discuss.

On the other hand, you can record several product demo videos and add them to your resource center. This resource center will serve as an online learning platform for your users.

Users will, thus, be able to locate any video they need (when they need it) and revisit them as many times as they have to.

The impact of product demos on conversion rates

A great demo is a huge difference-maker when it comes to the success of your SaaS business.

As part of your sales process, a carefully crafted and well-executed demo can be the difference between a high-performing sales team and an underperforming one.

Think of it this way…

According to this extensive survey by David Skok and KBCM Technologies, the average SaaS company has an annual contract value (ACV) of approximately $21,000 and performs between 4 and 11 demos each week.

For most B2B companies, the demo close rate is somewhere between 20% and 50%.

Assuming you conduct 8 demos a week with a conversion rate of 20%, this will amount to ~$1.75 million in sales per year. At a 50% close rate, however, your total sales generated will amount to ~$4.37 million per year.

This is a potential loss of ~$2.62 million in sales due to an underperforming sales process. Thus, by simply using the right demo in your sales pitch, you can significantly shore up your close rate and boost your revenue.

How to create a product demo

Clearly, creating an effective product demo is no easy task. The process for creating a successful demo video that addresses users’ pain points can be divided into two main steps:

Decide which type to use at each step across the buyer’s journey

As earlier noted, there are certain factors you must consider before deciding on the best type of product demonstration for you. Similarly, you’ll need different demo types at different stages of the buyer’s journey.

At the awareness stage, the buyer is still in the discovery process. Here, you can use a short demo video to quickly introduce the potential customer to your product and its benefits in an engaging manner.

At the consideration stage, the buyer is beginning to compare products, so you need to show more depth. Webinars and live demos can help you show potential customers how your product can solve their specific problems.

Finally, at the decision stage, potential customers need a personalized demo that demonstrates exactly how your product can help them achieve their goals. This can be a live demo, a case study, or a targeted recorded demo.

Put simply, the buyer’s journey and your position in the sales cycle determine the ideal demo to move the prospective customer along the funnel.

Use a tool to create your own video

Next, it’s time to create your own video. Before you begin, though, you’ll need to decide on the best tool for your chosen demo format.

For example, if you want to pre-record a demo video and share it with prospective customers, you’ll need tools like Loom, Screencastify, or Camtasia to record your screen and edit your videos.

If, however, you’ve opted for a live demo instead, you’ll have to decide between tools like Zoom, Google Meet, Vimeo, and other live-streaming platforms.

Once you settle on a tool, take the time to plan out what you want to say. Keep in mind that a good product demo video should be short and to the point. It should also show (not tell) viewers how your product benefits them.

Most importantly, it should be engaging, with quality visuals and a good story. Go over your story a few times before you start recording, and make sure to edit for errors.

SaaS interactive demo examples

Let’s now consider some examples of SaaS companies that have incorporated interactive demos into their sales funnel.

Example 1: Loom

Loom abandoned the use of many sales reps in favor of the low-touch onboarding model. For this, Loom uses multiple in-app video demos to show new sign-ups how to complete different tasks.

The videos are bundled together in a resource library that appears immediately after sign-up. They address different use cases of the software and demonstrate how users can use them to address their pain points.

Example 2: Airtable

Airtable’s product demonstration video is a classic in the SaaS space. In this brief 2-minute video, Airtable demonstrates several use cases, taking a broad approach that shows users how they benefit from the product.

To keep viewers engaged as the video progresses, the information Airtable shares becomes even more specific.

Airtable realizes that anyone who views the video for longer than a minute is most likely a qualified lead who wants to learn more. They treat them as such by sharing more specific tactics and features.

Example 3: Zendesk

Zendesk sets you up for success from the moment you view their landing page. One of two primary CTAs invites you to view a demo of the product, even before you sign up.

Once you accept the invite to view a demo, you’re taken through a minor onboarding survey to determine your use case for Zendesk. Then, you’re presented with an interactive tour environment with dummy data.

Depending on your profile and use case, you’ll find varying numbers of product tours, each addressing a unique feature of the Zendesk software.

Example 4: Salesforce

Salesforce designed an entire demo center full of product demo videos to help prospects understand what CRM is and how each of their products works.

The demo center uses a playlist of videos to demonstrate how Salesforce can help a sales team resolve some of their pain points.

Example 5: SurveyMonkey

SurveyMonkey demos their product by showcasing survey templates across different categories on their website. You can explore each template by clicking on it to see what the survey experience will be like for users.

They also provide a screen selector area so you can view the survey on a PC, tablet, or mobile screen.

Example 6: Grammarly

Immediately after signing up for Grammarly, you’re transported to a demo content editor. The demo editor contains content riddled with errors, with Grammarly immediately highlighting the errors and offering corrections.

Not only does this demonstrate Grammarly’s uses, but it also shows the new user how to get the best out of it.

Product demo videos may require a bit of work and careful planning to create. Once they’re live, though, they’re an effective marketing tool that can supercharge your sales pitch.

Once you’ve prepared your product demo, Userpilot helps you deliver it in-app at the time and place of your choosing. Book a Userpilot demo to learn more.

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How to Make an Eye-catching Video Presentation in Minutes | InVideo

• video presentation

Video is now the undisputed king of mediums in business communication. HubSpot reports that 85% of companies use videos in their marketing efforts. From webinars to demos, from sales presentations to investor pitches, and from welcome videos to online tutorials, videos are the go-to channel. Clearly, video marketing  is on the surge.

And video presentations are among the most widely used formats for video marketing. But how exactly can you create winning video presentations, to begin with?

Simply by signing up to InVideo for business where you get tailor-made template and video editing services on demand so you can spend your time running your business. Sign up for a free demo here. 

Video Presentations Q&A

Before we get into the meat of our guide, let’s quickly answer a few commonly asked questions.

1. What is a Video Presentation?

A video presentation is a form of communicating with an audience with the aid of a video or completely using a video. The video could be made of PowerPoint slides , still images, animation, or actual video footage.

2. Why Should I use Video Presentations?

Common reasons for using videos as presentation aids include:

- Overcoming space/time limitations - Using video as a visual aide to drive your point home - Video enables you to compress a lot of information into a digestible size

3. How do I make a Video Presentation?

Thanks to the advancements in technology, making video presentations has become very easy. It has also become more affordable than it was a couple of years ago. While different video makers have different steps to take when making a video , here are the basic steps to follow:

- Come up with a concept for your presentation. - Craft an engaging script . - Decide on the visual assets (and format) you’ll use. - Use a professional video editing app to bring it all together. - Promote the video.

Pro tip: To make things even easier, you could sign up to InVideo for business and get presentations made for your brand using the editing-on-demand services.  Sign up for a free demo here . 

4. How do you begin a Presentation?

You can open your presentation in 7 ways:

1. Share an anecdote or short personal story. 2. Kick-off with a provocative statement. 3. Present a startling statistic or data. 4. Tell a good clean joke that suits the audience. 5. Ask a loaded rhetorical question. 6. Show the audience a compelling visual. 7. Hook people with a fascinating quotation.

5. How do you Make a Video Presentation with PowerPoint?

Turning a PowerPoint presentation into a video is easy. Just follow these steps:

Step 1: On the File  menu, select Save  to make sure you have saved all your recent work in PowerPoint presentation format (.pptx).

Step 2: On the File  menu, select Save As .

Step 3: Select the folder location where you want to store your PowerPoint Show file.

Step 4: In the Save as type  box, choose PowerPoint Show (*.ppsx) .

Step 5: Select Save . That’s it.

Now that we’ve answered a few basic questions, let’s dig deeper into why videos are so powerful.

What Makes Video Presentations so Effective?

Why do they increase the impact of your message?

Well, it’s simple, really – people are visual creatures. This means we take in more information by watching than by reading. Remember the saying, “a picture is worth a thousand words”? Besides that, here are 4 other reasons video is so effective:

1. Conveys emotions better

No other communication channel conveys emotions better than video. That’s because video caters to the brain’s visual and auditory systems, helping the viewer pick up on cues like body language, facial expressions, imagery, and music.

2. Cements information better

According to research , people remember 10% of what they hear and 20% of what they read. However, they remember a staggering 80% of what they experienced. In short, visuals are easier to remember than text or audio because they help your audience “experience” your message. It makes video an essential part of creating presentations your audience will remember for a long time.

3. Makes it easier to digest information

Especially when explaining complicated concepts, video is a great way to present information in an easy-to-understand way. Not only is the format easy to take in, but it also makes breaking down concepts easier.

4. Builds relationships fast

I’m sure you know the marketing mantra: people buy from people they know, like, and trust. Nothing beats video in making prospects or your audience know, like, and trust you…   fast. Video is an instant relationship builder. It’s the next best thing to live face-to-face communication.

A video is a great tool that has made it easier to communicate thoughts and ideas with people – not just in a room, but even across the globe.

6 Types of Video Presentations You Need to Know

Video presentations come in different flavors, depending on their purpose.

1. Educational Presentations

These are mainly used in teaching and learning sets online or in a classroom setting. These make it easier for the teacher to convey information and the students to grasp the concepts.

Use this template

2. Sales Presentations

The field of sales has evolved tremendously in the past decade. With customers being savvier, sales reps must play the game well if they’re to bag sales. One way they can do that is by creating story-based sales video presentations.

Sell more with pro video presentations

Use 5000+ InVideo templates to get started

3. Investor Pitches

Need to woo an investor? One of the best ways to do that is by using a video pitch. This will help you present your business plan in a visually appealing way so they can easily grasp your business concept.

4. Promotional Videos

Whether you’re promoting an existing product or a new one, video is your best bet for getting eyeballs on your product (or cause). People relate better to what they can see, making video the best medium for presenting your promotions (like product reviews, for example).

5. Employee Training and Onboarding

Video presentations are great for conducting employee training and onboarding. One of the main reasons for this is that video helps reduce the resources spent on these 2 important aspects of employee relationship management.

6. Informational Videos

As the name suggests, the informational/how-to type of presentation serves to pass on important information. Why video in this case? Because it’s more engaging and can pack a lot of information in a short clip.

Pro tip: You can get tailor-made templates to create any kind of presentation for your brand or business using InVideo for business . Sign up for a free demo here . 

How to create killer Video Presentations – 4 Tips

Now you know why video presentations are important and which scenarios to use them in. Now to the fun part – tips on creating killer video presentations. Let’s get to it, shall we?

Tip #1 - Know your Audience

The most important aspect of creating a stellar presentation is to know and understand your audience. Even if you use the best video presentation maker , if you don’t target a specific, clearly defined audience, your presentation will flop. Understanding your audience will help you:

A. Communicate effectively

Effective communication involves knowing the language and examples that resonate with your audience.

B. Choose the right visuals

Certain visuals are more impactful when used on a particular audience. Study those that your audience will easily understand and relate to.

C. Connect on an emotional level

No matter the type of presentation, it’s crucial to connect with your audience on an emotional level. And to do that, you need to understand the emotional triggers to push in your video presentation.

Invest in adequate audience research. While it may be time-consuming (and a bit costly), it will pay off in the end.

Idea #2 - Brainstorm video content ideas

Now that you have gathered enough audience data, it’s time to brainstorm some content ideas. Whether you’re creating your talk solo or as a team, 3 crucial questions will lay the foundation of your brainstorming session:

1. What do you want the video to achieve? 2. Which emotions do you want the video to evoke? 3. What will visual elements help your video achieve its goal?

The answers to these questions will help guide your ideas. They are key to creating a killer video that your audience will love.

Tip #3 - Craft engaging scripts

Audience research? Check.

Great idea? Check.

Now we get to another interesting stage of creating great video presentations  – crafting an engaging script. Whether it’s a live presentation, a webinar, or even a product review, you’ll need a great script to ensure you keep your audience engaged.

Even if you love creating impromptu videos, having a script for your video presentations is important. And no, you need not be Quentin Tarantino to produce a great video script (although it won’t hurt to learn how to become a good copywriter). Here are 3 reasons a good video script is a must:

1) Helps structure your video

To ensure your video has a smooth and progressive flow, you’ll need a good script.

2) Eliminates “dead spots”

Dead spots, or moments of inactivity, are a great turn-off in a video. They reek of unprofessionalism and can lead to your audience disengaging. The best way to eliminate dead spots is to craft a solid video script .

3) Keeps you on track

It’s very easy to get sidetracked when creating a video . However, with a script, you minimize the instances of going off-topic.

Creating scripts for your videos is a best practice that shouldn’t be overlooked. If anything, invest more in your script than the visuals as a good script can save a video with poor visuals.

Pro-tip: Once you’re confident about your script, it is time to make things even more clear. A  storyboard will allow you to break down your video visually, scene by scene, describing what is happening in it.

Tip #4 - Invest in the Right Tools

With video, one thing you should never skimp on is the tools you use, particularly your video editing software. While there is a gazillion free video editing software on the market, it’s highly recommended that you use a professional video editor . And that means going the paid route.

Why should you spend on a video editor when there are countless free options available? Here’s why:

A. Get more (professional) features

Creating professional-looking videos requires a lot of resources and features. Most free video editors lack the features that will enable you to create professional videos.

B. Avoid branding and ads

With video editing software, free is never free. That’s because you pay through being forced to include the video editors brand in your work. In other words, you pay by advertising for them. Besides branding, some free video editors may subject you to irritating in-app ads.

If there’s one thing that’s inevitable when it comes to software, it’s that one time or another you’ll encounter glitches. This is where paid video editors have a great advantage over their free counterparts – you’ll have access to customer support.

From hardware (like cameras) to software (like video editing software), the tools you use will determine the quality of your videos. Invest in professional tools, and your presentations will sweep your audience off their feet because they’ll be more polished.

Pro tip: If you don't have the time or bandwidth to find your way around an editing tool, simply sign up to InVideo for business and get presentations created using tailor-made templates and on-demand editing services. Sign up for a free demo here . 

Tip #5 - Adopt Video Presentation Best Practices

There’s no need to reinvent the wheel when creating presentations . Most winning video presentations are based on common fundamental principles that work. Here are some you need to know:

1) Create impactful intros (and outros)

Your intro is the most important part of your presentation as it sets the tone for the rest of the talk. If you can’t engage your audience with your intro, you probably won’t get another chance to engage them.

2) Keep it short, sharp, and sweet

No matter how engaging your video is, always remember it’s not a movie. The point is to keep your audience engaged enough to pass on your information, no more no less.

3) Be professional

Don’t throw out your professional etiquette just because you’re on (or using) video. Maintain professionalism in your video presentations by, for example, using clean language and maintaining a good posture.

4) Use quality sound

Sound plays an integral part in presentations. Whether it’s music or speech, make sure it’s crisp, clear, and audible.

By following these (and other) video presentation best practices, success is inevitable. Remember, the presentation is not about you; it’s about your audience. So, ensure that your presentations provide a good user experience for your audience.

Make video presentations in minutes

With customizable InVideo templates

Looking for a great Video Presentation Template? Here’s what you should consider

Templates are lifesavers. They help you create a decent presentation in a snap, even if you are a newbie.

Here are 3 simple questions to help you determine if a template is good:

1) Is it editable? – Are you able to change things like playback speed, effects, or text, so you produce something you like? Stay away from rigid templates that don’t give you the freedom to create with ease.

2) Is it customizable? – Can you design brand-specific clips using your company’s colors, fonts, and styling? Good templates give you wiggle room to include your brand’s specific needs.

3) Is it campaign-specific? – Different videos fit different scenarios. Ideally, you want templates tailored to your current campaign.  That way, you have less tweaking to do because the templates are close to what you want.

Pro Tip: Get more tailor-made templates for your video presentations by signing up to InVideo for business . Sign up for a free demo here . 

5 Awesome Video Presentation ideas to bring The House Down

Presentation is both an art and science. Get the balance right, and you have the audience eating out of the palm of your hand. Here are some ideas to help you do just that.

Idea #1 - Tickle them with humor

Humor is a powerful learning tool.

According to studies by Physiology Org humor leads to learning because of it:

- Attracts and sustains attention. - Relieves tension and produces a relaxed atmosphere. - Enhances participation. - Increases retention and motivation. - Bonds the student and the teacher.

However, to reap all these benefits, the humor must be appropriate and on-topic. So spice up your presentation with a joke or two. The result? Your audience will laugh and learn.

Idea #2 - Use Relevant Examples

Effective presenters use timely, powerful illustrations.

The word illustration comes from the Latin term ‘illustration,’ which means illumination. So practical examples are like windows of your presentation. They let light in. They help people see or understand the material better.

Here are 5 questions to ask about your illustrations:

1. Are they relevant to the topic? 2. Are they suited to the audience? 3. Are they suited to the time limit? 4. Are they enlightening? 5. Are they well told?

Grab compelling examples from books, movies, TV shows, history, children, current events, and captivating real-life incidents. Use good illustrations ram your points home.

Idea #3 - Wield Questions like a Ninja

Questions are an integral part of learning.

Sharp questions aid learning. Plus, they keep listeners highly engaged.

Ask questions:

- At the beginning of your presentation to draw your audience in. - In the middle of the presentation to revive waning audience interest. - At the end of the talk, so the audience reflects on the material.

Also, allow the audience to ask questions. When your audience asks questions, they switch from passive spectators to active participants.

Idea #4 - Be Minimal

Have you ever sat through a presentation and felt:

- Dazed? - Confused? - Strained?

More than likely, the reason is the presenter drowned you in a blaze of inessential stuff. There was too much going on you couldn’t cope with.

Minimalism is removing all unnecessary material, leaving only the bare minimum needed to put your points across. It means using just enough text, visuals, scenes, or slides to make the point and no more. A minimal presentation is clean and uncluttered.

Simple yet intriguing. Plain but profound. Basic but punchy.

Most importantly, it makes learning easy and enjoyable.

Idea #5 - Connect emotionally with a story

Stories are speakers’ most powerful weapons. That’s because stories play a dual purpose –

- Engage intellectually - Connect Emotionally

And an emotional connection is key to bringing the house down with your presentation. Why?

An emotional connection:

- Endears you to your audience - Makes your presentation memorable - Inspires your audience to take action

By using a relevant story in your video presentation, you’ll ensure that your audience walks the entire journey with you from intro to outro.

6 PowerPoint Presentation tips to wow your audience

No business video guide is complete without PowerPoint, the staple software for business presentations.

Here are 6 golden rules to help you nail your next PowerPoint presentation and leave your audience crying for more:

1. Keep Things Simple

Legendary artist Leonardo da Vinci once said something profound:

"Simplicity is the ultimate sophistication".

With the plethora of apps and templates at your disposal, you will be tempted to complicate things. Don’t. Keep things simple.

Simple design. Simple colors. Simple story.

People get swamped and confused by complicated stuff but easily absorb and appreciate straightforward material.

2. Good visual contrast

What use is your blockbuster presentation if the audience can’t see it?

You want people to enjoy your presentation, not endure it. If you use dark fonts on dark backgrounds or light fonts on light backgrounds, you’ll strain your audience’s eyes. They’ll struggle to see your lovely slides.

Classic black-on-white color contrast does just fine. You can use colors like red, blue, or yellow for headings and images. If you don’t like black and white, you can use other colors you prefer as long as the contrast of your combination is bold and strong.

3. Use a few words and animations

It’s easy to go overboard with fancy animations and a gushing stream of words. Only use as many words as it takes to get your point across and no more.

Too many words cause the audience to read rather than listen. Remember, your slides are there to compliment your talk, not substitute it. Also, a lot of words will fill up many slides that wear your audience down.

Ruthlessly cut out senseless animations that don’t add value to your talk.

4. Use excellent images

Images are to a presentation, what water is to fish. Without them, your presentation becomes bland. It lacks the needed fizz to keep your audience hooked. But only include relevant images.

Not only that. Above all, make sure all pictures are of high quality. Amateur-looking clip art causes the audience not to take you seriously.

Pro-tip: Get access to millions of stock assets and tailor-made templates with InVideo for business . Sign up for a free demo here . 

5. Smooth and fast transitions

While PowerPoint transitions can make your presentation engaging, don’t overdo them, especially the advanced ones. Not only do they quickly drain power on weaker machines, but they also distract the audience. Stick to simpler and faster transitions like wipe or slide.

6. Avoid overloading your slides

In presentations, less is more.

Having a lot going on your screen confuses and overwhelms listeners.

Cramming too much info into your slides is a big no-no. Clutter is your enemy. Strip your slides down to essential words and images. Your audience will love you for it and leave you with many takeaways.

Pro looking Video Presentations – No longer an option

With Industry 4.0 fast coming into its own, going digital is no longer an option for businesses and speakers.

And one of the most important communication mediums in the digital age is video. That’s why you can’t afford to ignore video any more. Whether you’re speaking before a live audience or seeking to disseminate information to a global audience, video presentations are the way to go.

Need a great tool to create stunning video presentations? Then make sure to schedule a demo and see just how much you can do with InVideo for business. 

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What is a demo?

Types of saas demos, sales demo call, teaching demo (academia), website demo, video product demo, combined approach, how to create a powerful sales demo email.

When to use demos

Key aspects of the efficient SaaS product demo

Checkout our sales pipeline templates freebies.

If you are in B2B SaaS sales, you know that a great product demo is the most critical piece in the sales process that can make or break your chances of closing the deal. It’s a unique opportunity to demonstrate the value of your product or service to prospects.

A demo is the shortened form of the word “demonstration.” It means a trial version or sample of a digital product (software, game, music, etc.). Demos are usually spread among users who might be interested in trying the product, for them to test it before buying, and also with the advertising purpose. 

Besides, a demo serves as the presentation and is an integral part of the product marketing process. As we know, digital marketing is focused on high-level conversion . Marketers create special product demos that can be presented in different formats. But the main idea of each demo is to get the purchase done or close the deal.

Let’s take a closer look at SaaS demos because SaaS products are in demand, and the number of SaaS offers is growing fast day by day.

Each marketing team can choose the best type of SaaS presentation based on the requirements of their target audience. As the SaaS market provides users with high-quality applications, the definition of a tech demo will be used here. 

SaaS tech demos may be presented in the following formats:

The sales rep of the company communicates with each potential customer by phone. This kind of product demonstration is the most personalized one but is poorly efficient for SaaS marketing campaigns.

This online presentation is similar to a guide. Some marketers offer a live stream to tell more about solutions prospects may find in the promoted product or app. Teaching demos are also not very popular among sales reps who specialize in SaaS markets.

Web-users see a customized pop-up screen while visiting online resources. The format of website presentations can be different: text message that includes graphics, table with statistics, slide-show demo, video presentation, and many more.

This is one of the efficient tools for email drip marketing campaigns. You can put text in the email body and add an attachment or a link to the presentation.

This is a special demo that focuses on prospects’ pain points and hot-topic requirements. Salespeople that run digital marketing campaigns for SaaS products prefer this format the best.

It should be noted that the combined approach is considered the most efficient for B2B SaaS companies. For example, marketers can prepare the demo video/academia/website presentation section and use the links to this material in emails. 

Most prospects prefer feeling special. This is why the best way to brief them on the product presentation in any format is by sending customized and personalized email letters. This message should contain a link to a sales demo. 

Additional recommendations for the achievement of results are the following:

• Create a specific call to action (CTA)
• Make polite conversation
• Use bright info content and add some catchy details presented in your demo

When to use demos in the digital marketing campaign   

SaaS product presentation doesn’t take place in the first stage of a digital marketing strategy. In general, each campaign has four main steps:

• Lead generation & management These two processes often take place together. Lead generation and management allow collecting leads and help them move through the sales funnel .
• Ideal customer profile (ICP) creation This is the stage of research, analytical investigations, and other studies based on already-gathered statistics related to leads.
• Pitch stage During this stage, all promotional materials are created. Here the procedure of the product demo delivery takes place.
• Conversion stage This is the final step of the marketing process. The most expected result is high sales rates. A meaningful demo leads to better conversion because most prospects convert into willing buyers and users of SaaS products.

One more way to see when demo delivery takes place is to find it in the typical plan of the customer journey. There are many detailed graphs with different steps to take into account. According to the one below, the process of demo delivery should take place in the mid-course of the customer journey:

Some marketers prefer to mention or show all the strong sides of the promoted product or service in the demo. But a properly-done demo has to solve problems of the targeted audience and meet clients’ requirements instead of promoting services or products.

Any sales process requires a high-quality demo. Marketers need to pick an optimal demonstration variant that will become an effective tool for digital marketing progress. It’s better if you create a customized story, not a tour of the product’s functionality.

Tech demos contain information about the specifications of the product. But technical data should take up the minimum part of sales presentations. The most powerful demo should contain:

• 80% of information about prospects’ requirements, needs, pains, and possible solutions;
• 20% of detailed information about the SaaS product the company sells. 

It means that the more marketers focus on potential buyers’ issues, the better the final result will be. A perfectly-done demo of any format is characterized by two other features:

• Visualization of any statistics mentioned (if these numbers are necessary for prospects’ decision-making).
• Decision contents (demo version can be combined with free-trial options; the main idea is to show prospects different options to choose from).

Wrapping it up

As it was mentioned before, SaaS products are in great demand nowadays, so the rivalry in this segment is very intense. SaaS companies prioritize product demos, which results in higher conversion rates. But they can also provide their prospects with free trials or even freemiums (absolutely free-of-charge versions of SaaS applications but with limited functionality).

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• 1. Why you need to make a demo presentation video.
• 2. How to make a demo presentation with DemoCreator.
• 3. Stunning features of DemoCreator.

Demo Presentation - An Ultimate Guide

• Part 1. What is Demo Presentation?
• Part 2. What Should You Determine Before Making a Demo Presentation Video?
• Part 3. How to Make a Demo Presentation with Wondershare DemoCreator?
• Part 4. Stunning Features
• Part 5. Recording Demo Presentation with DemoCreator
• Part 6. Conclusion

What is Demo Presentation?

A demo presentation's objective is to demonstrate a visual depiction of a product or service to existing or potential customers. Using reliable and high-quality video presentation technologies, a successful demo presentation will quickly catch the audience's attention by effectively providing the most relevant information.

The demonstration is a crucial aspect of the marketing process as a presentation. Digital marketing is all about achieving a high degree of conversion. Technical product demonstrations are created by marketers and may be presented in several ways. However, the essential aim of any presentation is to efficiently close the sale of the business deal. This is the primary goal.

All of the customer's installation issues are addressed during a successful demonstration, and all features of a product are essential to the consumer. When you have more substantial knowledge of your audience, you will be able to adjust the content of your presentation to address their issues and answer their questions.

What Should You Determine Before Making a Demo Presentation Video?

A fantastic product presentation is one of the most effective and vital methods a salesman can utilize to earn a customer's business.

Determine Who Are You Presenting To

Each client demo must be tailored to meet the specific demands of the individual consumer. Preparation for a successful demo call includes getting to know the person you'll be speaking with.

Gather as much information as you can about the organization and the person who will be your future customer. Do more than merely go to the company's website and type in the company's name on Google. The product or service, sales volume, number of workers, and organization size should all be familiar to you in advance of the demonstration.

Do more than just a Google search for the business name and a quick look at their website to gather information. The product or service, sales volume, number of workers, and organization size should all be familiar to you in advance of the demonstration.

Internal Demo

The firm presents a presentation to a group of persons who are not directly engaged in the project but who may provide insightful feedback. If any revisions are needed before being provided to a client or a stakeholder, they should be made before the project is presented to them.

In this way, you can be sure that everyone is aware of your current plans. It gives you an additional layer of protection against the risk of delivering a defective product to your customers.

Client Demo

Projects that have been going on for a long time are broken up into smaller parts that make up a phase. Furthermore, each of these stages needs to have its presentation that shows how it fits into the delivery of the current milestones.

The most important thing to do when showing these preliminary findings to the customer is to show him where we are right now and tell him what has been finished and what is still being worked on. Most of the time, how far the partnership goes throughout the project depends on how the first customer demo goes.

Acceptance Presentation

It is critical that the project's final shape be shown. You must be sure that nothing is left to chance and that everything is in order. Your ultimate goal is to show off your work and deliver it to the public in a polished manner.

As a bonus, a well-executed acceptance presentation ensures client satisfaction while also allowing the business to seek further prospects or projects.

How to Make a Demo Presentation with Wondershare DemoCreator?

Consider that the product's success is closely connected to how well its product presentation goes. In general, this is true, but it's especially true for products that are fresh on the market or have unique qualities.

A good presentation portraying the proper context to the client is successful. To ease your process, we are going to introduce you to software that can streamline your process and enable you to create a stunning presentation.

Wondershare DemoCreator is a versatile tool that enables users to record their computer displays and share files with others.

Wondershare DemoCreator, a screen recording, and an editing program, is unlike anything else on the market. Your creative talents will be used with this excellent piece of software, which helps you bring your visions to life.

This tool allows you to record the screen of your own computer, or you may record yourself using a camera. If that's something you'd want to do, it gives you the ability to choose the area of the screen you want to record. Recording video demos of games, PowerPoint presentations, video tutorials, and more may all be done with this tool.

It is possible to record your voice while a video is playing on the screen. Using the built-in video editor, you may make changes after the fact. Vloggers, gamers, and office employees all utilize it to record their screen activities.

Stunning Features

With this tool, you'll be able to play the video while the sound is playing, making sure that the viewers have a smooth experience. It will eliminate any background noise that was caught inside the audio clip.

Green Screen

Using a green screen while shooting with a webcam is highly recommended so that the video doesn't contain your surroundings. This software's green screen effect lets you use a digital green screen as a background instead of a physical one.

Marking Nodes

Wondershare DemoCreator has a feature that allows you to mark the nodes while the recording is going place. If you need to make changes to the components, you may do so at a later date. Having this feature is a must-have feature in your camera for educational purposes. It's helpful if you want to intersperse diagrams between lessons.

This aspect is essential if you want to give your video a more dramatic effect. Using the extensive range of caption templates provided by DemoCreator, you can add a title card at the opening of your movie or end credits at the conclusion. Just drag one of the images from your computer's desktop into the timeline to add a caption.

Fast Export

Fast Export may be used by users who are satisfied with their recorded screen and do not want to edit the video further using DemoCreator's editing tool.

Screen Drawing Tool

Using Wondershare DemoCreator, users may draw lines, arrows, and other symbols, highlight their content and even write on the screen as the tool captures their screen. This is a fantastic feature, especially when it comes to creating video tutorials and educational videos. You can draw on the screen in real-time using the option that lets you do so.

Recording Demo Presentation with DemoCreator

Prepare your content to record.

The screenplay is the most important component of any excellent demo film, yet many organizations get caught up in video production tools and spectacular animation effects. You'll be able to strike a good balance between giving relevant information and making your presentation attractive if you stick to the two or three most essential features and usual use cases.

Following the screening of your video, viewers should have a clear idea of the capabilities and benefits of your product or service. That is all that is needed to make a demo video effective.

Install and Launch the software

Launch the application if it's already downloaded to your system. Otherwise, download the latest version of Wondershare DemoCreator from the official website and install it.

Choose The appropriate Recording Mode

Once the application is launched, it gives you several modes to record. To record a demo presentation, click on "Start a Record Project”. This multi-functional mode allows screen recording, video recording, audio recording, screen drawing, etc.

 Adjust the recording region and background

The next step is to configure and modify the recording region and background. DemoCreator allows you to record a video with a virtual background using a green-screen effect.

You can also select if you wish to screen record a part of the screen while recording a demo presentation by using the “Capture Area”.

 Adjust the audio and webcam

The next step is to adjust your audio and your webcam through audio and webcam settings. Wondershare DemoCreator lets you choose the kind of webcam recording you wish to make. If you hover your mouse cursor over the "WebCam" option, you will see a few of the options available to you. DemoCreator lets you utilize a circle, mirror images of your camera's screen, or even facial recognition.

Start Recording

Once you have set everything according to your desire, click on the red button to start recording. You can also click on F9 to presume.

Editor Mode

Once you are done, stop the recording by clicking f10. It will automatically take you to video editing mode.

Transitions

To add transitions to your video, click on “transitions” from the taskbar. Wondershare DemoCreator allows you to access its loads of transitions.

To add annotations to your demo presentation, click on “annotation from the taskbar, and you will be provided with several options that might come in handy to create an absolute demo video.

You can also add captions to your demo video. DemoCreator gives you a vast library of captions to choose from. It would help a lot for others to perceive your demo video.

Cursor Affect

You can choose from a lot of pre-installed effects. To do that, click on “Effects” from the taskbar. It will show what effects you can use to enhance your demo video, such as the cursor effect.

You can also add filters to your demo video to change its overall look. Click on the filter and choose whichever feels right to you.

Sound Effect

You can also add sound effects in the background of your video by clicking on “Sound” from the taskbar.

If you wish to eliminate some background sound. Use denoise, as this tool can successfully remove any unwanted background noise.

Crop, Split & Voice Overs

You can also add voice-overs to your demo video by simply clicking on the voice recognition symbol. Moreover, you can also crop or split your demo video. Alternatively, you may use DemoCreator to blend all of the smaller videos into a single video.

Export Video

Once you are done with all the editing processes, click on the export button in the right corner. Choose the most suitable option, and you are done.

As you can see, a lot goes into the preparation of a great product demo. DemoCreator provides an environment filled with tools that may be utilized. Once the presentation has been recorded, it may be used in a professional context or shared on almost any internet forum.

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How to prepare for a demo or presentation of a software project?

Have you ever heard that the presentation of the project did not turn out as well as you expected? That it made the client feel confused instead enthusiatic? And did it happen despite the fact that the project was finished exactly as expected?

Maybe it was just because his presentation was not worth much. People follow their feelings. The first impression is often also the most important. It decides about further cooperation´s progress. Therefore, it is suitable to prepare properly for the presentation and not scuffle it.  

In GoodRequest, we have 3 meeting rules:  - Aim - Process - Visualization

Although it may seem like a trivial "demonstration of what is done" at first. But appearances can be deceptive. These 3 rules are also suitable for the presentation of a demo or the final project, and therefore we will follow them in this process.

The aim of the presentation

We determine the aim of the presentation based on the type of project. Within software development , we most often encounter the following:  

Internal demo

Company presentation in front of a team of people who are not included in the project, but can bring quality feedback. The aim is to evaluate the level of presentation of the team's work on the project and to fine-tune the current situation before it goes to the client . Although, on the one hand, this type of presentation may seem "unnecessary", unnecessary to prepare so much, it is a big mistake. Colleagues are often very detailed, attentive and so they can be considered as a great audience. Completing the internal demo is a great way to prepare for the client. Train hard, fight easy. ;)  

Client demo

Projects that are being worked on for a longer period are divided into phases . Each of these phases should also have its own presentation associated with the delivery of current milestones. When presenting these partial results, the most important thing is to show the client where we are currently and explain to him what is done and what is still being worked on. The first client demo usually determines the development of the entire cooperation during the project.

Acceptance presentation

The final presentation of the project is very important. You need to prepare properly and leave nothing to chance. The aim is to show your work in the best possible way and present it as a final product.

A well-managed acceptance presentation will not only ensure that the client´s satisfaction, but will also open the door to new opportunities or projects.

It is important to ask yourself the basic question before the presentation: "If people remember only one thing from a presentation, what should it be?"

Process  

Plan your process and stick to it. "There's nothing worse" than when you improvise during the presentation and accidentally run functionality that you haven't finished yet or you know is "imperfect". It is ideal to create a happy path, (ideal path / scenario) where you will show the client the whole process without mistakes and inconveniences. Being prepared pays off!  

Test, test and retest!

Whether it's the technology, the connection or the functionality, everything needs to be tested before each demo or final presentation. If you come across something during testing that you no longer have time to fix, let the client know in advance. Usually it doesn't turn out well when the client discovers the error himself or if you try to fix it quickly before the presentation.  

Get rid of anything that can be distracting

Even a well-managed presentation can go wrong if you or the client are being disturbed. Therefore, check everything from the following checklist before each presentation. It will definitely turn out better without distractions.

• Turn off your email client
• Make sure Slack is off or set to do not disturb mode
• Turn off the ringtone on your mobile
• Close all windows that may not be open (due to possible street noise)
• Turn on the do not disturb function  

Call in the right people

Prepare agenda for the presentation in advance. If you expect technical questions, call in an experienced developer. Is it a design presentation? Call in a UX / UI designer . The best the one who knows the project. Don't be afraid to call in more people who are relevant to the project. This makes the client feel important and the company tries to avoid insufficient answers.  

Don't underestimate the role of a facilitator

Conversational facilitation is very important when presenting a demo. The facilitator decides where the conversation will go and will not allow it to be led in the wrong direction. If you have already presented a demo, you will certainly recognize the situation when one of the participants was the so-called featurist. This is a person who comments on requirements in addition to the scope of the project during the presentation. The featurist usually sweeps the whole group and you definetely want to avoid this.

The role of the facilitator is to guide such people with regard to the time frame and aim of the presentation.  

A reporter is a must

Make sure someone from the team writes down everything important. It is necessary to write down not only all the comments of clients, but also any non-verbal reactions. Sometimes you can learn more from observation than you expect. For example, what the client really thinks about the product. His reactions will tell you if you are going according to your ideas. The reporter should be someone else than the one giving the presentation. ;-)

Visualization

Texts and images are important for the client

Do you present to the client? What may seem obvious to you , e.g. texts that you can change with a touch of your hand are often essential for the client. Lorem ipsum is a text that simply cannot be in a quality presentation. The same for pictures. The client will certainly be more pleased with the image of his company than the irrelevant, quickly found image. It's a detail. But that's what it is about. About small essential details that make up the whole.  

Show only the important

Do you present a web application? Set up a full screen and open everything you need in advance. Loading is an enemy that takes away from plus points.

Are you going to present designs? A clickable prototype is the way that will certainly attract the client. Add a few transitions that resemble the final state and you have won.  

Remote presentation

Remote presentation can also have its quality. But what we have to mention is that it probably won't be as successful as a live presentation.

Make sure you have a good internet connection on site. It seems very unprofessional if half of the presentation is interrupted and the client hears everything as listening to a broken radio. Do you want quality sound? Invest and buy a quality microphone and speaker for conference calls.

Your checklist for a successful project presentation

• Properly tested version
• List of malfunctions
• Removed distractions
• Properly selected team of participants
• Facilitator
• Interesting "bespoke" texts and pictures
• Reliable and functional technology
• Empty screen

In addition to an impressive presentation, do you care about properly set up processes? Get inspired by our process of website briefing , or the UX / UI process in a few easy steps .

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The Ultimate Guide to Product Demos

In modern enterprise sales, sales reps only get about 5% of a customer’s time . Before speaking with a rep, most buyers look to self-educate on a vendor’s website. Even after a sales conversation, prospects may carefully weigh the purchase decision with peers via a buying committee. Regardless of the stage in the buyer journey, product demos can shorten sales cycles and increase conversions. A product demo, or product demonstration, showcases a product’s features, benefits, and functionality in action. In this guide, we dive deep into the world of product demos, exploring their benefits, types, and their pivotal role in navigating the complex modern sales cycle.

You can read this guide from start to finish or skip to the sections you’re most interested in learning about.

What is a product demo?

Benefits of product demos, types of product demos.

The sales funnel for product demos

The best product demo creation tool

Frequently asked questions: demystifying product demos

A product demo is a presentation or interactive showcase of a product’s features, benefits, and functionalities. It is a strategic and visual way for businesses to effectively communicate the value of their products to potential customers. Product demos provide a tangible and experiential understanding of how a product works and how it can address the needs and pain points of the target audience.

In a product demo, businesses typically highlight the key aspects of their product through various means such as live presentations, interactive demos, video presentations, or even hands-on experiences. The aim is to engage the audience, create a memorable experience, and convey the unique selling points that differentiate the product from competitors.

By showcasing a product in action, a product demo goes beyond text-based descriptions and abstract explanations, giving potential customers a concrete understanding of how the product can meet their requirements. This approach helps build trust, establish credibility, and address any uncertainties that potential customers may have about the product’s capabilities.

Overall, a product demo serves as a powerful tool in a company’s go-to-market arsenal , playing a crucial role in influencing purchasing decisions and driving conversions.

Product demos elevate sales processes to new heights of efficiency and effectiveness. By providing tangible evidence of a product’s capabilities, they transcend mere descriptions and provide evidence of how a product will work for potential customers. Sales team members can rely on direct feedback gained through the discovery process to tailor product demos to meet the needs of their prospect.

Demos give customers a taste of product ownership before they commit to making a purchase. For marketing teams , these demonstrations can elevate a company brand, creating a great first impression and instilling confidence in a product’s fit for a prospect. Ultimately, a high-quality product demo can be the driving force behind closed deals.

Product demos hold significant importance for businesses across industries, serving as invaluable tools that can make a substantial impact on various aspects of their operations and success. Here’s a closer look at why product demos are important:

Clear Communication of Value

A product demo allows you to visually and experientially communicate the value of your product to potential customers. Instead of relying solely on textual descriptions or static images, a demo brings the product to life, showing exactly how it works and how it can benefit the customer. This clear and tangible presentation of value helps potential buyers better understand how your product can meet their needs.

Addressing Customer Pain Points

Product demos provide a platform to address specific pain points and challenges that potential customers may have. By showcasing how your product can solve real-world problems, you demonstrate that you understand a prospect’s needs and are offering a viable solution. This personalized approach enhances the relevance of your product and increases the likelihood of conversion.

Building Trust and Credibility

Demonstrating your product’s capabilities in a real-time setting builds trust and credibility. Potential customers can see the product in action, which helps establish authenticity and minimizes skepticism. When they experience the product’s benefits firsthand, they are more likely to believe in its claims and view your business as a reliable source.

Engagement and Company Brand Building

Product demos are engaging by nature. They captivate the audience’s attention, keeping them focused on your product and its features. This engagement leads to better retention of information and a stronger connection with your brand. An engaging demo experience can leave a lasting impression, making your product more memorable.

Faster Decision-Making

Seeing a product in action can expedite the decision-making process for potential customers. A well-executed demo provides stakeholders with the necessary information to evaluate the product’s fit for their needs. However, you don’t have to have every decision-maker in the room for every demo. Interactive demos can enable companies to build consensus in the buying process, without requiring repetitive demos to multiple stakeholders. This can reduce the time spent on research and consideration, leading to quicker purchasing decisions.

Direct Feedback Loop

Product demos enable you to receive direct feedback from potential customers. As they interact with the product, they may ask questions, share concerns, or provide insights. This feedback is invaluable for improving your product, enhancing its features, and refining your marketing and sales strategies.

Differentiation from Competitors

In a competitive market, standing out is crucial. A compelling product demo allows you to showcase what makes your product unique and superior to competitors. It’s an opportunity to highlight key differentiators and position your product as the optimal choice.

Enhanced Sales Processes

Product demos streamline the sales process by providing a tangible and persuasive presentation. They serve as a powerful tool for sales representatives to guide potential customers through the buying journey. Well-prepared demos can help overcome objections, address doubts, and ultimately close deals more effectively.

In essence, product demos play a pivotal role in bridging the gap between a potential customer’s curiosity and their decision to purchase. They facilitate understanding, build trust, and provide a memorable experience that can set the stage for long-term customer relationships and business success.

Businesses rely on different types of product demos to engage audiences and showcase their offerings in the most compelling way. Each type caters to diverse preferences and varying stages of the customer journey. From interactive product demos to product tours to personalized demos, let’s explore each of the product demo variations.

Interactive Product Demos

Forrester research shows that 60% of buyers will go to a vendor’s website before accepting an online or in-person sales meeting. Interactive product demos are a great first step for buyers to explore a product’s key features and benefits hands-on. Unlike static product tours, interactive demos empower potential customers to explore a product in a meaningful way. They serve as immersive experiences that drive sign-ups and ensure customers are well-acquainted with SaaS tools’ functionalities. Many companies choose to add interactive product demos to their homepage or marketing campaigns to engage prospects looking to self-evaluate.

Self-guided product tours offer a customer-driven way to explore features. This allows users to learn about the product at their own pace, diving deeper into the functionality that matters most to their specific pain points. Ultimately, many teams choose to embed product tours via an interactive demonstration on their product page, driving user satisfaction in the evaluation process.

Personalized Demos

Once prospects are ready to talk to sales, live demos can play a critical role in closing the deal. According to a study from Bain & Co. demos are one of buyers’ most widely used sources of information during the consideration stage: 72% of respondents said the vendors they ultimately chose outperform the rest of the field by using demos and trials. By addressing the specific pain points and challenges of prospects, personalized demos bring customization to the sales process. These demos typically follow a qualifying marketing interaction or discovery call. Live demos enable teams to achieve personalization in sales, by helping prospects visualize how a product will work for their needs, or within their specific environment.

Video Demo Tools & Videos

While video demos hold potential, they come with downsides such as limited interactivity and personalization. However, when used strategically, they can provide quick insights into a product’s features and benefits. Popular video demo tools enable businesses to create compelling product demo videos that capture attention and convey value effectively. While product demo video examples abound on enterprise companies’ websites, interactive demos may get twice as much engagement as static content — such as the product screenshots typically shared within a demo video.

The Sales Funnel for Product Demos

Companies can use product demos throughout the enterprise buying cycle . In the awareness phase, marketers and product teams embed interactive demos on the website to help buyers understand product value immediately. According to Forrester, interactive product tours featured on the website resulted in 60% uplift in average website interactions that converted to leads.

From there, sales and presales teams use live, personalized demos to tailor the product experience to a prospect’s specific use case or pain points. In the closing phases, interactive product tours can help buying committees evaluate products, even in the absence of final sales interaction.

Here are a few ways different personas can use product demos throughout the sales funnel.

Prospective Customers

The product demo process serves as a prime opportunity to delight prospective customers. Early in the buyer experience, interactive demos can help prospects self-evaluate. Further down in the sales funnel, personalized demos can help in building relationships and fostering trust among buyers. Live demos should be a two-way conversation rather than a rehearsed presentation — successful reps look at demos as an opportunity to engage buyers about their pain points and highlight product features most relevant to their needs.

Sales Reps & Marketing Professionals

Both sales representatives and marketing professionals can leverage demos as a tool for showcasing a product, building trust, and improving the buyer experience. Through effective product demonstrations, they can forge connections with prospective customers and lay the foundation for long-term relationships.

Delivering successful sales presentations and demonstrations requires careful planning, effective communication, and a deep understanding of the audience’s needs. To do it right, honing in on your target audience’s industry, challenges, and pain points is critical to tailoring your presentation to address specific needs and concerns. Customize examples and scenarios that resonate with your audience’s experiences. Know your product inside and out, and be prepared to handle potential objections or questions that may arise during the live demo process.

Sales Cycle & Process

The product demo weaves seamlessly into the sales cycle, catering to each stage of the buyer’s journey. From the awareness stage to the consideration stage and beyond, product demos accelerate the buyer’s journey, facilitating more informed decisions. Both interactive and personalized demos play a pivotal role in shortening the sales cycle, making them an indispensable asset.

Here are a few ways to use demos throughout the sales cycle:

• Awareness stage: Interactive demos can be used directly on the website or product page, or embedded within marketing materials to showcase product benefits directly.
• Consideration stage: Live demos help sales teams connect directly with buyers based on their individual needs, and are often a critical part of the sales process.
• Decision stage : According to our recent survey of sales practitioners , the majority of enterprise sales teams (86%) have lost a deal to a committee decision at least once in the last month. Instead of the typical PDF or demo video recording, an interactive demo can guide buying committees through the best features within your solution, making it much easier for your champion to help you close the deal.

Sales Presentations & Demonstrations

Sales presentations and demonstrations serve as the dynamic duo that brings a product to life. Through strategic planning, engaging content, and personalized delivery, sales presentations and demonstrations bridge the gap between a product’s potential and the customer’s understanding, laying the foundation for successful conversions .

Delivering a successful sales presentation requires careful research of a buyer’s industry, pain points, and objectives. From there, it’s key to develop a narrative that highlights relatable scenarios or customer case studies. Showcase what sets your product apart from competitors, by comparing your product’s features and benefits to alternatives in the market. The ultimate goal is to clearly articulate the value that the product offers to the prospective customer.

The Best Product Demo Creation Tool

The right demo creation platform should help anyone on your go-to-market team build demos quickly and easily. Demo creation platforms make it possible for go-to-market teams to generate and share high-fidelity, custom interactive demos that look, feel, and behave just like a software solution without developer involvement.

Among the tools available, Reprise stands out as the first fully integrated, interactive demo creation platform. Reprise is the only solution built for the entire go-to-market demo lifecycle. It’s easy to use and extensible for all types of demo creators, from product marketers, to solutions engineers, to account executives. Reprise enables anyone to build product demos and illuminate key features at any stage in the sales process — improving both conversion rates and the prospective customer experience. In addition, using Reprise removes the security and failure risks that often arise from a homegrown demo sandbox environment.

The Reprise demo creation platform is made up of three core products. Here are some of the key features and benefits of each.

Reprise Reveal

Reprise Reveal helps sales team members easily customize a live application or existing demo environment on-demand, with no code required. Reveal works by sitting on top of your real product, helping you tell an interactive, compelling story for prospective buyers. Using Reprise Reveal, you can create demo templates by use case, vertical, or persona. Reveal applies edits to your live demo environment instantly so sales teams can give buyers an immersive experience, without extensive setup time or engineering involvement.

Reprise Replay

Reprise Replay enables go-to-market teams to create interactive demos and product tours with ease. You can create demo templates or demo libraries by use case, vertical, or persona. With Reprise Replay, it’s simple to edit, customize, or change the look and feel of your application to create tours, leave-behinds, and demos that show off the breadth of your product’s capabilities. Depending on the prospect’s needs, you can change charts, add data, swap pictures, build animations, insert videos, show integrations, hide or highlight parts of your product, and much more.

Reprise Replicate

Reprise Replicate helps teams create a safe, stable demo environment. Instead of demoing in their homegrown demo environment, which can be difficult to maintain and prone to error, teams can clone a full application into a new environment for flawless demos without the headaches of traditional sandboxes. As with other Reprise products, it’s simple to genericize your data, then customize by vertical, use case, market segment, and more.

Hundreds of enterprise customers trust Reprise to tell their story with product demos. Customer case studies from companies like Cloudera, EvaluAgent, and Unbabel showcase how Reprise shortens time-to-value for prospective customers, shrinking sales cycles and conveying complex product messaging much better than tactics such as free trials. More customer language and testimonials can be viewed on review site G2 , as well.

Frequently Asked Questions: Demystifying Product Demos

How do product demos improve close rates? Product demos provide a tangible showcase of a product’s value, addressing concerns and building trust, which collectively contribute to higher close rates. Demos allow buyers to self-qualify earlier in the funnel so buyers are more educated and purchase-ready by the time they get to sales. And, they enable SEs to be more efficient, so they can give customized, best-practice demos that result in higher close rates.

What is the purpose of a product demo? The purpose of a product demo is to visually and experientially communicate a product’s features, benefits, and functionality, allowing potential customers to make informed decisions.

What makes a product demo good? A good product demo is engaging, informative, and tailored to the audience’s needs. It effectively communicates the product’s value proposition and leaves a lasting impression.

What should you include in a product demonstration? A product demonstration should include a clear presentation of key features, benefits, real-world use cases, and a compelling narrative that resonates with the audience.

When do product demos happen in the sales process? Product demos are strategically placed throughout the sales process, from the awareness stage to the consideration stage to close, guiding potential customers toward making a purchase decision.

What is the goal of a product demo? The goal of a product demo is to provide potential customers with a firsthand experience of a product’s value, leading to increased understanding, trust, and ultimately, conversions.

In the complex enterprise sales process, product demos emerge as one of the most effective ways to showcase a product’s key features and benefits, while weaving in compelling and targeted narratives that help potential customers understand how your product will work specifically for them. Armed with this comprehensive guide, you’re now equipped to take advantage of the power of product demos, forging prospect connections, accelerating conversions, and driving go-to-market success.

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• Product Demos
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Product Demos: The Different Options and Their Benefits

Updated on July 14, 2022.

Want to make a bigger splash with your prospects?

Nah, we’re just kidding. We obviously know that you do. Who doesn’t want their prospects to enjoy buying from them?

Probably sociopaths. That’s who.

But for everyone else, the most effective way to showcase your product’s value in today’s SaaS sales ecosystem is by offering quality product demos. 

And you can trust us. Because we’re obsessed with demos.

What are demos?

• Interactive product demos

Pros of interactive product demos

Cons of interactive product demos.

• Interactive product tours for marketing

Pros of product tours for marketing

Cons of product tours for marketing.

• Pre-recorded sales demo video

Pros of sales pre-recorded demos

Cons of sales pre-recorded demos.

• Marketing product demo videos

Pros of marketing product demo videos

• Cons of marketing product demo videos 
• Product presentations

Pros of sales product demo presentations

• Cons of sales product demo presentations 
• Live product demos
• Pros of live product demos  
• Cons of live product demos  

The best demo option in 2022

Faqs about product demos.

• How do I give a SaaS product demo?

How do you present a product demo?

How do i create an interactive product demo, why are product demonstrations important.

A product demonstration , or product demo, is a presentation where a team member (usually a sales rep) demonstrates the value and benefits of a product or software to a prospect.

Showcasing your product’s value early should be an integral part of your sales process . Consider this:

The focus on value shouldn’t come to anyone as a big surprise. People who are interested in buying a new software want to see the product, learn how it works, and understand how it’ll benefit them. They have pain points they are working to solve and need to see how your product can help solve them.

That’s why the demo’s main goal is to show how your product (and its features) solves your prospect pain points, and to position your solution as the most efficient tool to achieve this goal. Many reps also use sales demonstrations as part of their buyer enablement strategy to help customers navigate the buyer journey.

But what’s the best way to present your product so that customers learn its value and become ready to buy?

Great question, random person on the internet. It’s a difficult thing to do—even for Boromir.

Sorry, we couldn’t resist adding this sales meme .

Anyhow, let’s go through these one by one and understand their pros and cons.

1. Interactive product demos

An interactive demo is a software demo that allows prospects to interact directly with it, giving them a demo experience that’s closer to the experience they’ll have when they use your product.

Interactive product demos often include built-in guides that direct prospects through the product demo so that they can enjoy the demo with or without the assistance of a sales rep. 

If you’re using an interactive demo software like Walnut, these demos are also really easy to build, customize, and share so that you can send the perfect demo for each prospect regardless of where they are in the sales process. 

For example, SDRs can send links to a mini interactive demo in their cold outreach or their schedule a demo email template while AEs can send or share more thorough sales demos in their demo follow-up emails when prospects are more serious.

And once you send your demo to your prospect, you can track how they engage with it, who they share it with, and which parts they enjoy the most. This will help you optimize your sales process as you move forward.

• Closer to actual experience: Prospects get the demo experience of clicking through your product.
• Personalized: Reps can easily add the prospect’s name and company to give the feel of how the product will look.
• Focused: You can tailor your demo to meet the customers’ specific pains. 
• Save time and money: No need for developers or production teams to create a high-quality demo.
• Easy to create and customize: Quickly create interactive demos with demo maker software .
• Scalable: Once you’ve created one demo “template”, duplicate (and edit) your demos easily.
• More engaging for prospects: Allows prospects to click through themselves and focus on what’s interesting to them.
• Shareable: Instead of leaving a demo leave-behind, send prospects the demo itself to share with colleagues.
• Can be used throughout sales process: Give your buyers a chance to see the product ASAP.
• Provides key data and analytics: Track key metrics to optimize your sales process.
• Requires product demo platform: While it’ll save you time and money in the long run, you’ll need to start using a demo platform to create interactive product demos.

2. Interactive product tours for marketing

A product tour for marketing is usually a short (or more in-depth) interactive walkthrough of your product that showcases it’s value.

This method of marketing is called product-led growth and is a great way for SaaS companies to let top-of-the-funnel prospects fall in love with their product. You do this by giving them the chance to experience it for themselves directly on your website.

Marketing teams can embed an interactive tour on their website or in their marketing materials and use it to gather leads. This can help your prospects quickly understand your product’s value without needing to first book a meeting.

• Let prospects try before they buy: Buyers love to try products out for themselves to see if they enjoy using them. 
• Engaging: Allows prospects to click through themselves and focus on what’s interesting to them.
• Provides key data about your leads: Gather leads and track how they use your product.
• Learn about your product: Track which features your prospects click on to understand what’s resonating with your audience.
• Requires product demo platform: While it’ll save you time and money in the long run, you’ll need to start using interactive product demo software to create product tours.

3. Pre-recorded sales demo video

A lot of sales professionals will use pre-recorded product demo videos during their call with prospects. 

The goal of this kind of video is to demonstrate the product’s value while showing it on the screen. In other words, it’s kind of a product walkthrough that explains how some of the product features solve a prospect’s pains and bring them value. 

During these demos, the sales rep will explain the product’s value verbally while illustrating how the software enables it. 

The main issues with this type of demo is that it is unable to be customized for specific use cases and can’t be personalized for each buyer. In addition, the prospect would usually expect to try the product and to see it live at some point in the process.

• Not super expensive: Doesn’t require a full production and can be done in-house.
• Focused: Zeros in on specific pains.
• Failure-free: Since the demo isn’t happening live, there are no risks of bugs and updates.
• Time-consuming: Needs to be re-created over and over again.
• Not customized: Generally doesn’t show only the relevant features that each prospect wants to see.
• Not personalized: Rarely includes the prospect’s brand assets.
• Not interactive: The prospects don’t see the product live and can’t try it.
• Not engaging: Prospects have to simply sit and watch. They can’t request the presenter to focus on specific features.

4. Marketing product demo videos

A marketing product demo video is usually a short clip that features your product value. 

The goal is to push the visitor to purchase a plan, start a free trial, or request a demo . They can be animated, text-based, or show real-life use of the product. They’ll in general show the product value while explaining how it solves the specific pains of the target audience. 

Since these videos address a wide audience (which is what marketing is about anyway), they’ll usually have an entertaining aspect and will be easy to understand even for people who aren’t familiar with the industry or technology. 

This kind of video is great to attract the attention of the prospects , explain the value of the product, and create awareness. 

However, while they’re a great asset for top-of-the-funnel leads, they aren’t the most efficient tool to close deals that require financial commitments. Advanced stages in the sales process require more advanced SaaS demos that the sales team will handle

• Easy to understand: While hard to do, engaging product videos can show your product in an entertaining way.
• Re-usable and multifunctional: You can use them on the website, for user acquisition/lead generation purposes, email marketing, and more. 
• Benefit brand awareness: If done well, videos can help raise brand awareness.

Cons of marketing product demo videos 

• Expensive: They generally require full production, which can be very costly.
• Not interactive: Videos need to be very captivating in order to engage an audience, and product videos rarely are.
• Not precise enough: Most prospects would want to understand the product more in-depth and even try it.

5. Product presentations

A cheap and efficient way of presenting a product is by using a good old Powerpoint or Google Slides presentation. 

This allows the sales rep to create templates for each vertical or use-case of prospects that they can edit by themselves. Demo presentations also allow a more readable and easy-to-digest format. They’re meant to be scalable and straightforward. 

Basically, presentations have a lot of good s(l)ides but there is one major downside: The prospect doesn’t get to know the product—and this can feel not reliable. 

In other words, the problem is that product demos should be about demonstrating a product/software not presenting it—a small nuance that means a lot. That said, they can be a great tool to use between the cold outreach stage and the live demo stage, but they can’t replace the demo itself. 

• Time-saving: Presentation tools are easy to use and to duplicate.
• Resource-saving: Everyone can do it. They don’t require the need for technical help.
• Personalized: Each prospect can get a personal presentation featuring their brand.
• Focused: Each prospect gets a tailored answer for his needs.

Cons of sales product demo presentations 

• Doesn’t show the product in action: While you may show screenshots and even GIFs of specific features, it’s not covering the full scope. 
• It’s boring: When’s the last time you sat through a slide deck presentation? Now imagine one that’s about a SaaS product. 
• It doesn’t do your product justice: Your product is rich and your UI may be amazing, but your prospect will never know.

6. Live product demos

Live product demos are one of the most standard ways to demonstrate a product/software. 

Sales pros simply explain the value of their product’s features while using it in real-time in front of the prospects—via a conference call tool that’s part of their sales tech stack or face-to-face. 

This kind of demo allows you to walk the prospect through your real interface, at your rhythm. In addition, it generates more trust to see a live product than a video or something else. 

However, live demos are notorious for bugging. Software updates, internet connectivity issues, product bugs, and more can lead to some really awkward moments for the sales rep.

Likewise, it can pose security risks by opening up the potential for data leaks, privacy breaches, and other sharing of confidential information. 

Pros of live product demos  

• Creates trust: The prospect sees the actual product in action. 
• Time-saving: You just have to show the product as is, no need to record or customize anything.
• All encompassing: You can show all the features the prospect wants to see.

Cons of live product demos  

• Not personal enough: If you want to customize your product for each prospect you’ll need to require help from the dev and design team which is time and resource-consuming.
• Bugs and updates: Sh*t happens. If your product crashes in the middle of a demo, it’s hard to recover from it.
• Overwhelming: Rich software can be overwhelming for prospects looking to answer specific needs. 
• Security concerns: You may unintentionally leak customer information or share confidential data.

Based on everything we discussed here, it’s no surprise that SaaS companies are flocking to product demo platforms like Walnut to supply them with highly converting product demos or product tours for marketing .

Not only can Walnut provide you with better demos for use throughout your B2B sales funnel , it is also leading the fight to optimize the otherwise painful B2B buying process.

Consider these stats:

So start making your prospects love buying from you by showing them what they need to see early on. This way, you’ll meet your quotas quicker and they will buy your SaaS product quicker and be able to move on with their lives. 

It’s truly a win-win.

So to sum it up:

Cons of creating your interactive product demos with Walnut? 

• Couldn’t find any. Maybe their marketing is a bit too humble. 

How do I give a SaaS product demo ?

There are many ways to demonstrate your SaaS product.

But the best solution is to create a completely safe demo environment that prevents crashes and data leaks.

If you created your product demo with a demo platform like Walnut (wink, wink), you can simply send your prospect a link that they can use to walk through your product on their own. You can also schedule a demo call with your prospect and go through the demo together.

One way to create an interactive product demo is by using a demo experience platform like Walnut. Our platform lets you create interactive product demos without the need to code.

A product demonstration is a key part of the sales process. This is where your prospects can experience the product for themselves and understand the pains this product solves.

What are you waiting for? Revolutionize your sales by clicking that “Get Started” button.

Create demos your prospects will love today.

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About 5 mins

• Learning Objectives 

Demo Your Way to Success

A planner’s survival guide.

• Find the Differentiation 

Attention = Retention

• Challenge +100 points

Prepare for Demos and Presentations

Learning objectives.

After completing this unit, you’ll be able to:

• Describe the purpose of presentations and demos.
• Explain why to plan for a presentation or demo.
• Identify and cover differentiators in your presentation or demo.
• Identify ways to cater your presentation to your customer.
• Describe the zones of attention and despair.

What comes to mind when you think about demoing solutions to customers? Demos are commonly thought of as showing products to customers to persuade them to buy. 

But presentations and demos are that and so much more. They’re also opportunities. 

• They deepen your relationship with your customer.
• They show value that’s important to your customer.
• They present messages that speak directly to your customer.
• They target your customer’s pain points while showing our solution.
• They differentiate your company and solutions from the competition.
• They explain how your company helps customers succeed.

Throughout this module, we use presentations synonymously with demos. So if we say presentations, we're talking about demos, as well.

The most important component of a successful presentation is planning. Your success is directly related to how effectively you do the following.

• Prepare your strategy.
• Identify what’s most important to your customer.
• Use tools such as demo environments that give you an advantage in the field.

Think of planning a presentation like taking a group trip to the amusement park. You arrive at the park, ready to begin your day with your favorite attraction—the haunted house—only to feel a slight sense of disappointment as you realize that it’s closed for maintenance. We don’t want you to go to the park and get caught off guard. So don’t walk through those turnstiles without a game plan. For your trip—as for your presentation—to be a success, plan ahead.

The more you prepare, the better equipped you are.

• Focus your presentation on what matters most to your customer.
• Respond to issues as they pop up.
• Visualize processes, concepts, or reference stories that serve as powerful proof points.
• Talk to your customer about pain points and opportunities affecting their business.
• Engage potential team members—such as demo engineers or specialists—early.

Find the Differentiation

One way to tailor your presentation to your audience is deep customer-centric discovery; give your customer a compelling reason to make a change. This is called differentiation, and it’s an important part of planning for your presentation. A customer’s decision to do nothing is the biggest reason you lose deals. Change is hard;it’s often easier to stay the same.

Differentiation shows your customer why your solution is more compelling than their present state or what competitors deliver. Customer-centric discovery gives you the perfect opportunity to uncover your customer’s business goals and pain points. By using this information, you can deliver differentiation with real business benefits.

What’s worse than missing your favorite ride at an amusement park? Presenting a long-winded, monotonous presentation. 

As you plan your presentation, keep in mind that you have to grab and keep your audience’s attention for them to act on your messages afterward. Think about it. If your customer doesn’t remember what you presented, then how can they act?

The attention-retention curve shows how audiences respond to presentations. It’s broken into two parts.

• The zone of attention : The time period during the presentation when you have your audience’s attention.
• The zone of despair : The time period during the presentation when your audience is least likely to pay attention.

The zone of attention is crucial to think about as you plan. For the first 3 to 5 minutes of your presentation, 70 to 90 percent of your audience is paying attention. For the last 2 to 3 minutes, 90 to 100 percent of your audience is paying attention. 

Now, let’s look at the middle portion of your presentation, which can turn into a zone of despair if you’re not careful. This is usually where you spend most of your preparation time. Unfortunately, it’s also the time when your audience is most likely daydreaming, thinking about the upcoming weekend, or what’s for lunch. Both your challenge and your opportunity is to craft and deliver a presentation that retains an audience’s attention and avoids the zone of despair.

When you plan your presentation, keep these tips in mind to maximize the time when your audience is paying the most attention:

• Get personalized recommendations for your career goals
• Practice your skills with hands-on challenges and quizzes
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• Connect to mentorship and career opportunities

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What is a Product Demo and Why is it Important?

The product demo, or sales demo, is the most critical piece in the sales process of a B2B SaaS company. It’s a unique opportunity to demonstrate the value of your product to a prospective customer.

Product demos are central to any software sales process. Poorly executed demos significantly slow down close rates. On the other hand, if done right, they can be very effective.

In essence, the demo often means the difference between closing a deal and losing a prospect. A great demo lets your prospects understand how your solution truly solves their pain points and enables them to become more successful in their job.

As Geoffrey James says, “There is almost nothing more powerful than a great product demonstration. When done correctly, a demo allows the customer to see and feel how things will be better if they buy (and worse if they don't).”

‍ Why is the demo such an important element in the B2B sales process? And what’s the impact of getting it right or wrong? Before we dive into the details, let’s first set a common ground and clarify the basics.

What is a product demo?

A product demo is a presentation of the value of your product or service to a current or prospective customer. It typically involves a demonstration of core features and capabilities. The primary purpose of the demo is to close a deal.

What is the difference between a product demo and a sales demo?

In a nutshell, it’s the same thing. Other words being used are product demonstration, SaaS demo , or just ‘demo’.

But depending on who you ask you might get a different answer. Hubspot for example clearly differentiates the product demo from the sales demo “A sales demo is the process of providing a prospect with a demonstration of your product or service. A product demo is the same process but it involves a current customer.”

‍ Most SaaS sales leaders including Steli Efti , Jacco van der Kooji , Peter Kazanjy , or Craig Rosenberg always refer to the ‘demo’ as a key sales tool - that is the presentation for a prospective customer - not differentiating between product demo and sales demo in particular.

Who delivers a product demo?

In most companies, the sales rep - or more specifically, the account executive - is delivering the demo. In small companies and early-stage startups, it’s often the founder who is running the demo.

When do you deliver a product demo?

The demo typically occurs after a lead has been qualified. There are many different ways to generate leads. But for most B2B SaaS companies, the inside sales process looks very similar:

• Lead generation: You get a lead, either inbound or outbound
• Discovery : You qualify that lead, i.e. verify if he/she matches your ideal customer profile
• Pitch: You demonstrate the value of the software to the prospect. This is when the product demo happens
• Conversion: You convert the opportunity, i.e. close the contract

For those who are new to inside sales , here is an example: Someone visits your website, i.e. a visitor. This visitor fills out a contact form because she is interested in the product or service that you are promoting on your website, i.e. a lead. You analyze the information that you have about that lead like industry, company, role, location, need for your product or service, and authority to purchase amongst others.

If the lead matches your ideal customer profile she becomes a qualified lead. After you have conducted a demo with the qualified lead, she becomes an opportunity. The final step is to convert that opportunity by providing her with additional resources and finally navigating her to sign the contract to become a customer.

Here’s a nice graph that visualizes the inside sales funnel.

How to deliver a product demo?

The face of B2B software sales has been undergoing a massive shift from traditional field sales to inside sales over the past decade. Today, the dominant sales model in B2B tech is inside sales : sales that are handled remotely using the phone, email, and online meeting tools.

In most cases, SaaS demos are delivered via online meeting tools, utilizing screen sharing, audio, face-to-face video, chat, and more.

Many companies are still using general-purpose online meeting tools like GoToMeeting, Zoom, or Hangouts. There is a new generation of online meeting tools arising that provide use-case-specific advantages over general tools - like Demodesk for demos and onboarding. Features are interactive virtual meetings , automated scheduling , sales coaching , and many more.

Why is the product demo so important in the B2B SaaS sales process?

The importance of the product demo in the sales funnel depends on different factors.

The biggest driver is the ACV (Annual Contract Value). It is defined as the average annualized revenue per customer contract, excluding one-time fees.

Of course, there are more criteria to take into account for choosing the right sales model, but as a general rule, for an ACV of <$1K, it typically makes no sense to jump on a personalized product demo with your prospect .

Why? Because delivering a personalized demo is costing you resources. It is a significant investment that you make in your prospective customer. It only pays off if the potential return is high enough.

“Your SaaS sales model should aim at self-service. You need to build a frictionless product coupled with a high volume, high velocity, and low-cost lead generation engine. The transactional model is a hybrid one as it requires a high volume, high-velocity lead generation engine, but you can spend more on acquisition thanks to a higher ACV (typically >$3K), complemented by an inside sales team that will do product demos and close deals.”

- Clement Vouillon ‍

So, if you have an average ACV of more than $1K, the demo is without a doubt the most powerful element in your sales process, and here’s why.

Determine your SaaS sales model

SaaS products differ in price and complexity. Before you can define and optimize your sales process, you need to determine what model fits your business so you can create the best methodology for your SaaS offering. There are three main SaaS sales models which we’ll take a look at individually.

Self-service SaaS

Self-service SaaS refers to lower-priced and user-friendly software that can be easily understood and managed by new users. It involves little to no sales efforts, as customers already see the value in your product, sign up on their own with easy onboarding, and use educational content or customer support to resolve any issues. Examples of self-service SaaS models include Slack, TurboTax, and Dropbox.

Transactional SaaS

Transactional SaaS products are higher-priced (< $5,000 in ACV ) and more complex for the user to learn on their own. These products don’t sell themselves. You will need an inside sales team to develop leads and demo your product in order to close a sale. Due to the higher price tag and the need for a more personalized pitch, buyers will expect well-versed sales reps with sophisticated demos, product training, documentation, and customer support. Transactional sales models are typically high-risk and high-reward with an average sales cycle of 30 days.

Enterprise SaaS

These top-tier SaaS products or services are designed with elements of customization to integrate with an organization's technology stack. They can be extremely complicated to implement and are often priced accordingly. Intended for B2B enterprise sales, this SaaS sales cycle is the longest and most complex. Mid-range to large enterprises are the buyers and the biggest challenge is often creating a consensus among many decision-makers with buying power. This sale requires high-touch technical and sales support along with a team of sales experts , including a Sales Development Representative (SDR or BDR) to nurture and qualify leads and an Account Executive (AE) to conduct the demo and close the sale.

How do product demos improve close rates?

Mastering the product demo is no easy task. It requires a proper understanding of the product you’re selling, the customer you’re talking to, her specific challenges and expectations, and the ability to build rapport.

As Robert Falcone puts it, about 10% of your demos will go great regardless. Either you've worked with the person before, or the room just groks what you say the first time. Another 10% will go bust no matter what you do. You're presenting the wrong solution to the wrong crowd. It's not worth dwelling on and deriving lessons from this batch because they would have gone south no matter what. But then there's that 80% in the middle where you make most of your money and where you need to win.

So for that 80% of customers, it makes a huge difference whether you’re delivering a great demo or not. In many cases, the demo is decisive for the overall success of the company. Let’s do the math to explain the financial impact of mastering your product demo on sales growth.

Here are some statistics for B2B SaaS companies according to a comprehensive SaaS survey that David Skok and KBCM Technologies did :

• The average number of demos held by a SaaS company varies by deal size, ranging from 4 to 11 per week
• SaaS companies with an ACV of <$5,000 perform on average 11.3 demos per week.
• For an ACV above $100K, the average number of demos held is as low as 3.6 demos per week
• The median annual contract value (ACV) of private SaaS companies is ~$21K, with 26% of respondents below $5K and 13% above $100K
• For most B2B SaaS companies, demo close rates range between 20% and 50%

Let’s now take the statistics from above to calculate the impact of mastering your product demo.

When conducting 7 demos a week, assuming an ACV of $21K, you have a potential deal flow of 7 times $21K per week.

In our example, that amounts to $147K a week in opportunity value, which sums up to $7.6M in annual terms.

When your sales team is on the lower performing end with 20% demo close rates, that results in $1.5M potential sales generated.

In contrast, a high-performing sales team with average demo close rates of 50% generates $3.8M in annual sales opportunities.

That leads to a difference of $2.3M. So for an underperforming sales team, that’s a potential loss of $2.3M. In other words, for an average B2B SaaS company, the impact of improving demo close rates can be a sales increase of more than 50%.

Here’s the formula if you want to calculate the impact of improving product demo conversion rates for your company:

(50% - Your current Demo Close Rate in %) * ACV * # of Demos/Week * 52 = Annualized Sales Opportunity Loss ‍

How to master the product demo

Mastering the demo is for sure not an easy task. A successful SaaS product demo is more than explaining the value proposition, giving a walkthrough, and positioning your product against the competition. Salespeople need to adapt to the prospect’s needs and show how your product helps them solve their pain points.

And above all, it’s an opportunity for prospects to get to know you and assess how reliable your product is in providing value. Personalized product demos are a great chance to engage your prospect and ultimately build a relationship with your potential customer. After all, 71% of customers buy because they like, trust and respect the salesperson they work with .

"Contrary to popular opinion, the primary goal of a demo is not to demo your product! Let me say that again: the goal of the demo is not to demo your product.  People don’t buy features, they buy solutions, trust, and relationships. "

- Rob Gonzales

‍ So what is it, that makes an outstanding product demo? There are multiple things to learn and consider and there is for sure no one-size-fits-all approach.

We will help you master the demo without going through countless painful trial-and-error iterations. We’ve compiled product demo best practices and industry standards in one comprehensive SaaS demo guide. Read more about it in our next chapter .

Want to see how you can really level up your sales demos? Try Demodesk for free and see why our customers are raving about us.

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New Normal of B2B SaaS Sales: Interview w/ Jens Hutzschenreuter

Ready to transform sales?

Recorded vs. Live Product Demos: What's The Difference?

Are you looking to enhance your product demos and boost your sales success? If so, you're in the right place! Product demos play a crucial role in showcasing your offerings to potential customers. However, there's often a debate between recorded and live product demos. Which one is more effective? 

Recorded Product Demos

With modern technology, the art of presenting and demonstrating your products or services has evolved significantly. One of the approaches gaining traction is the use of recorded product demos. But what exactly are recorded product demos, and why should you consider them as part of your sales and marketing strategy?

Recorded product demos are meticulously crafted, pre-recorded presentations that showcase your product's features, benefits, and real-world applications. These demos are created in advance, allowing you to carefully curate the content and presentation style to ensure it's compelling and informative.

The core idea behind recorded demos is to deliver a consistent, polished, and error-free demonstration of your product. Unlike live demos, which may vary in quality depending on the presenter's skill and timing, recorded demos eliminate the element of human error, providing your audience with a flawless viewing experience every time.

Benefits of Recorded Demos:

Consistency: One of the primary advantages of recorded demos is consistency. Regardless of how often the demo is viewed or who the viewer is, they will see the same high-quality presentation. This consistency helps build trust and credibility with your audience.

Availability: Recorded demos are available 24/7, making them incredibly convenient for potential customers. They can access these demos at any time that suits them, whether during their lunch break or late at night when researching solutions.

Efficiency: Creating recorded demos allows you to fine-tune and perfect your presentation. You can edit and refine the content, ensuring it's engaging and addresses common pain points. This level of control is invaluable for delivering a compelling message.

Scalability: Recorded demos are highly scalable. Once created, you can distribute them to a vast audience without the need for additional resources. This scalability is especially advantageous when targeting a large and diverse customer base.

Data-Driven Insights: With the right tools, you can gather valuable data on how viewers engage with your recorded demos. This information can help you tailor your marketing and sales strategies for better results.

Live Product Demos

The dynamic counterpart to recorded presentations, live product demos offer a unique and engaging way to showcase your products or services to potential customers. So, what exactly are live product demos, and why should you consider incorporating them into your sales and marketing strategy?

Live product demos involve real-time interaction between your sales representatives, product experts, and audience. These demos can occur through video conferencing, webinars, or other live-streaming platforms, enabling your prospects to actively participate, ask questions, and receive immediate answers.

The essence of live demos lies in their interactivity and real-time engagement. They create a sense of connection between your brand and the viewer, allowing you to address their specific needs and concerns while building a personal rapport.

Benefits of Live Demos:

Personalization: Live product demos excel at personalization. Your sales team can tailor the presentation to the individual prospect's needs, addressing their pain points and showcasing how your product can solve their unique challenges. This personalized approach significantly increases the chances of converting a prospect into a customer .

Engagement: Interactivity is the name of the game with live demos. Allowing your audience to participate actively, ask questions, and provide feedback keeps them engaged throughout the presentation. This engagement is essential for holding their attention and making a memorable impact.

Building Rapport: Live demos allow you to establish a personal connection with your audience. Your sales representatives can demonstrate not only the features of your product but also the human side of your brand. This personal touch fosters trust and helps in forging long-lasting customer relationships.

Complex Solutions: For products or services that require in-depth explanations or customization, live demos are ideal. They allow you to showcase the intricacies of your offerings and guide prospects through the complexities, ensuring they fully grasp the value of what you're offering.

• Attendance: If you use a recorded demo, prospects can easily click on the close button and leave. Alternatively, prospects are more likely to stay for the whole duration during a live demo .

Instant Feedback: Live and interactive product demos enable you to receive instant feedback from your audience. You can gauge their reactions, address objections in real-time, and adapt your presentation on the fly to align with their interests and concerns.

Choosing the Right Approach

In the recorded vs. live product demo debate, choosing the right approach depends on various factors, including your target audience, product complexity, and sales strategy. Let's explore when to opt for recorded demos and when to embrace live demos, taking into account the unique benefits each offers.

When to Use Recorded Demos:

During Onboarding and Training: Recorded demos are perfect for efficiently onboarding new team members and ensuring they receive a consistent introduction to your product. Use recorded demos to establish a lasting repository of product knowledge, enabling both new and existing team members to access important information at their convenience.

When Presenting to a Large Audience: When you need to reach a large audience swiftly and consistently, recorded demos are the go-to choice, delivering a uniform learning experience. Recorded demos are also beneficial when dealing with a global audience in different time zones. 

When Building a Repository: Recorded demos are invaluable when you need to create a comprehensive repository of training materials, product demonstrations, and educational resources. They serve as a convenient reference for employees, customers, and partners, ensuring easy access to essential information at any time.

When to Use Live Demos:

With a Complex Solution: Live demos are most effective when your product or service is complex, requiring an in-depth explanation and customization. In these scenarios, a live demo allows you to guide prospects through intricate features, answer questions in real-time, and showcase the full potential of your solution. 

During Customized Sales Pitches: Choose live demos when you need to provide personalized sales pitches that cater to the unique needs and questions of each prospect. Unlike recorded demos, live presentations allow you to adapt your messaging on the fly, addressing individual concerns and building a more profound connection with your audience.

When You Want to Make a Connection: Opt for live demos when you want to establish a personal connection with your audience. Live interactions allow you to connect on a human level, creating a rapport that recorded demos may lack. This personal touch can leave a lasting impression and build trust, which is often a key factor in closing deals and fostering long-term customer relationships.

Get the Best of Both Worlds with Sessions

When it comes to product demonstrations, the choice between recorded and live demos has been a longstanding debate. Fortunately, Sessions offers a solution that lets you harness the strengths of both approaches, creating a powerful combination that can significantly enhance your sales and marketing efforts.

Sessions empowers you to host live product demos seamlessly. These live demos can be recorded (with the permission of your participants, of course). After a demo has ended, it will automatically show up in Sessions’ Memory . Participants can access it again at the click of a button. Not only will they have access to the recording, but also presentations, videos, and more. Sessions’ recordings are in HD, and you can easily download them and upload them to YouTube or your Help Center.

This means that Sessions provides the best of both worlds. You can engage with your audience in real-time, personalize your sales pitches, and address objections promptly during the live demo. Simultaneously, you capture a high-quality recording of the session, ensuring that your valuable content is preserved and easily shareable, further extending the reach and impact of your product demonstrations. 

With Sessions, you have the flexibility to adapt your approach to your audience's needs, maximizing the effectiveness of your product demos and driving sales success . No matter which method you choose (we recommend both!), be prepared to convert your leads into customers.

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Sales | How To

How to Give Product Demos That Sell + Script Examples

Published April 20, 2023

Published Apr 20, 2023

REVIEWED BY: Jess Pingrey

WRITTEN BY: Bianca Caballero

This article is part of a larger series on Sales Management .

• 1 Qualify the Lead
• 2 Send Detailed Demo Meeting Invitations
• 3 Start with Expectations and an Agenda
• 4 Build Your Company’s Credibility
• 5 Explain Your Product’s Value
• 6 Provide Use-case Scenarios
• 7 Discuss Product Implementation
• 8 Answer Questions
• 9 Establish a Post-meeting Plan
• 10 Best Practices for a Successful Product Demo
• 11 Product Demo Statistics

Product demonstrations (demos) are a key component in the sales process that let leads see your product in action. They require lead qualification, formal invites, an organized agenda, and a focus on your product’s value and uses to be effective. By doing so, demos build trust in your brand and your business’ expertise. In this article, we show you how to give a product demo (with example scripts) and suggest tools to help you get the most value out of your demos.

What is a product demo and why does it matter?

A product demo is a presentation of a tangible product or software application and is typically presented live, either in-person or via video conferencing, or through a prerecorded video. For businesses like software as a service (SaaS) companies and office equipment retailers, product demos are a crucial stage in their sales pipeline . Demos could make the difference between winning and losing a deal, so there should be extensive sales training for reps in this area.

Now that you know the definition and importance of a product demo, you can begin filling your pipeline with leads and guiding them toward this stage. Follow these nine steps on how to give product demos that sell.

1. Qualify the Lead

Before inviting a lead to a product demo, make sure this potential customer is a good fit for what you’re selling. As part of the lead qualification process, ask extensive questions during your introduction calls or through email exchanges to understand their situation and purchase timing. This helps ensure you aren’t wasting time presenting demonstrations to buyers who don’t have a need (or budget) for your products.

Pre-demo questions also help you gear your demonstration to things that matter to your leads. To best understand their needs and priorities, you can refer to these example questions below as a guide to uncover important information before a product demo:

Qualification Questions

• What is your budget for this type of solution?
• Are you the primary decision-maker for this solution, or should other people be involved in the buying process?
• What specific problems are you looking to solve?
• Are there specific features or product attributes you want to get out of this solution?
• When would you like to implement this solution?

If any answers to these questions don’t fit your pricing, product or brand attributes, or ideal timeline, consider not moving forward with the demo.

Product Demo-related Questions

• What current product or provider are you using (if any)?
• Is there anything in particular that you like about this product or provider?
• Is there anything you’d like to see improved about this product or provider?
• Do you have any concerns about making this type of change?

Focus your demonstration on addressing the answers to these questions. This will be most applicable later during the product demo, specifically in step six, when we explore use-case scenarios.

2. Send Detailed Demo Meeting Invitations

Once the lead has agreed to allow you to present your product and you’re confident they are a solid fit, the second step in learning how to do a demo is to send out the invitations. It’s essential to have anyone involved in the buying decision present at the meeting. You should have found this information when asking about “other decision-makers” or “other people involved” during step one.

In addition to the actual invite (that’s likely a Zoom or other video conferencing call), you should include an email message acknowledging your appreciation for them taking the time and showing interest in a demo. Additionally, include directions required to get on the call and a brief description of what will take place.

Below is an example template to construct this email:

Email Template

Subject: Our Demo Call Next Thursday

Hi [lead name],

Thank you for agreeing to a product demonstration. While you may or may not be the sole decision-maker for a purchasing decision, please feel free to invite any other members of your business to the presentation.

Below are the instructions for logging into the meeting:

[Include meeting instructions, links, and any other relevant details.]

Per the information you’ve provided, the product demonstration will focus on [aspects of the product you want to show and addresses the lead’s pain points]. Please let me know if you have any questions prior to our meeting.

I look forward to speaking with you soon!

[ Email signature ]

If you are meeting with them in person at their office, rather than include instructions to your meeting, ask if there’s any information they need to know about parking, entering, security, and so on. If you are hosting the in-person meeting, your instructions should include basic directions to your office building and additional details they will need to know once they arrived.

Pro tip: Scheduling a product demo can be a breeze using scheduling automation tools like Calendly. This software lets you configure a system based on your needs and around your schedule. Users can also send a link to their leads in an email or using an online button, taking them to a scheduling portal to find a time that works for everyone. Upon creating a meeting, the attendees’ calendars are automatically synced with the Calendly event.

Team scheduling portal (Source: Calendly )

Visit Calendly

3. Start With Expectations & an Agenda

The next step in exploring how to make a demo presentation is to give brief introductions once all attendees have arrived. Some teams like to bring in a product or software expert from the organization to help explain some technical aspects—the sales rep should introduce that person. This is also when you’ll review the agenda and assure everyone you will stick to the allocated time established before the meeting.

Pro tip: Some video conferencing software like Zoom has a whiteboard or note-taking feature you can use to show your agenda before starting the meeting. You can even take notes throughout the meeting to send to the attendees upon completion.

Whiteboard feature for collaboration (Source: Zoom )

4. Build Your Company’s Credibility

The first section of your product demo presentation should be an overview of your business to build brand credibility. Quickly review your founding story, the products and services you provide, and the types of customers and clients you work with. This is also an excellent time to discuss any awards and accreditations your company, product, or key personnel (such as your CEO) have received.

You can also use testimonials or customer success stories. These help expand your credibility and trust by letting your customers and the value they’ve obtained speak for you instead of you building your brand without evidence or context.

Below is a demo script template you can use:

Script Template

In line with the agenda, I’ll briefly go over a little bit about our company. We were founded in [date founded] for the purpose of [mission or other purpose statements]. In addition to [product you’re doing a demo for], we also assist with [other products or services you offer].

Over the course of [years active] years, we’ve helped a multitude of [clients or customers], including [list clientele]. Our high-quality work has [won us {awards}, helped our company grow, and kept our customers happy].

Enough about us—let’s get into why you are here today.

It’s important to keep this section brief so you can focus on the product and customer needs of your attendees. Ultimately, the presentation isn’t for you to brag about past achievements, but to show how your product can help customers achieve their goals.

Pro tip: For product demonstrations, you may need copywriting, graphic design, or video production services. Fiverr is a cost-effective platform that connects your business with talented freelancers to help in these areas. The platform makes it easy to find freelancers, assign projects, and pay them all in one place.

Popular freelance services (Source: Fiverr )

Visit Fiverr

5. Explain Your Product’s Value

Once you’ve established trust and credibility with your leads, go right into the product they want to see and share its unique selling proposition . If the product has an interesting backstory, such as a unique way it was designed or an initial purpose different from today, share that story with them so they can understand your product better. Next, go into how the product works by describing its architecture, design, and how it’s delivered and hosted.

After the baseline product description, walk through the specific features of the product. During a software demo presentation, you could show the modules, such as the home dashboard that lays out the button options for navigating the platform. You might even dive deeper and show how a data entry is made in the system, then talk about the advantages and benefits of your product’s design as opposed to others.

For example, if you were selling software, go into how it’s cloud-based so the data isn’t stored on-premise and can be automatically backed up. If you are showing something tangible, such as a multipurpose printer, go through the subfeatures of the unit to show it printing, scanning, and faxing. When you show the features of a product, focus more on the end result to help your prospect remember how your product can help address their pain points.

6. Provide Use-case Scenarios

This step is arguably the most valuable one in the eyes of your lead attendees. It is your chance to take those features you briefly showed and put them into action through real-life scenarios. Directly address a pain point or daily activity the lead or their employees face. You can refer back to the answers they gave to your demo-related questions in step one.

Let’s say you’re selling a customer relationship management (CRM) system specifically for marketing agencies. Your platform has a built-in project management and content management system (CMS) . Marketing agencies often struggle with collaboration because of the many different specialists involved, such as content developers and project managers. Some of them aren’t necessarily employees of the agency, but contractors for other companies.

Therefore, focus your use-case scenario on this pain point by showing the project management module in use. Show them exactly how it works by creating projects, adding personnel, creating and assigning tasks, uploading content and materials, then updating the project status. The point is to take the “explain product” step further by adding relevant context.

7. Discuss Product Implementation

After presenting the product features and use cases, outline the implementation process. It could be a simple one-day installation, one-week order to deliver, or more complex, like a three-month process of subscribing and then going through training. This is also an excellent time to explain any infrastructure requirements of your product.

For example, your software might only work for certain operating systems, integrate with specific tools, or be restricted to cloud or on-premise environments. If it’s an industrial printer, it may need specific space dimensions and power channels to be fully installed. On the other hand, a cleaning spray might require a certain temperature for safe storage. These details should be discussed during your presentation, along with purchase costs.

Total cost, pricing model (flat fee, per unit, per user, and so on), financing options, and any warranties, free trials, or return policies should be explained. You may also have customizable options or a tiered pricing system if the lead wants to purchase from you but needs to stay within a certain budget.

Pro tip: Download and customize our free estimate templates to quickly and consistently lay out your proposed pricing model for your product or service. Our article also comes with tips for writing estimates.

8. Answer Questions

While answering questions during a question-and-answer (Q&A) session seems simple, it’s best to anticipate what might be asked prior to the product demo. Be prepared to re-show the product in use as common demo questions involve going over a feature a lead wants to see. If a question is asked but you do not know the answer, include your response in the post-meeting plan to address it in a follow-up email.

Additionally, you can offer to set up another meeting that will address the questions or concerns they had during the initial demo you were unable to answer. You can also record a video to include in your follow-up email that answers their questions.

Pro tip: You might also get outspoken concerns during this session such as the cost or fear of change or commitment. These are considered sales objections you can easily manage by reading our how-to guide for overcoming objections in sales . You’ll learn how to take various common concerns and turn them into opportunities.

9. Establish a Post-meeting Plan

The final component of a product demo is developing a plan to move forward. Odds are, the lead won’t be ready to make a purchase decision after the demo and will need some time. You’ll need to listen carefully to the position they are in during that moment. They might need to include more people in the buying process, take the idea to the board, or learn more about the product before making any decision.

To keep control of the process, offer to send anything relevant to their current position. For instance, if they expressed interest in pricing, send a proposal or quote information . Send product information following the call if they need upper management to review anything first or want to learn more about the product. Also, reference that you’ll get answers to their unanswered questions and provide them with the next steps based on their situation.

Below is one of the product demonstration examples you can use to conclude your product demo:

I hope we addressed your questions, and concerns, and “wowed” you with what our product can do. As for the next steps, based on where you are now, I’ll send a follow-up email with [proposal, quotes, more product information, an invite to another call, and so on] for you [and/or upper management, other decision-makers, other users] to reference.

I’ll also get [answers or confirmation] to those questions you had about [unanswered questions]. Feel free to reach out if you need anything else in the meantime.

Even if the lead is undecided on a purchase decision, sending more information following the demo keeps you fresh in their minds. After a demonstration, it may still be months to a year before the decision is made, especially for high-dollar sales deals with multiple decision-makers. Don’t be discouraged, as timing can be a factor despite plenty of interest. Continuously follow up to check in with the lead and see if anything will speed up the process.

Best Practices for a Successful Product Demo

An effective sales demonstration is customized to the prospect’s business needs and process. It should show your client how they would use your product or service and how the latter can address their problems or pain points. Below is a list of best practices to meet your product demo objectives.

Gather Information About Your Customers

Discovery is an essential step you need to take before presenting your product. This involves gathering data from your current customers, market research, and potential prospects. Find out what they want in a product like yours and if other stakeholders will be present during your demo. Use the information you have gathered to establish rapport with your customers and their need for your product or service.

Highlight Important Points

At some point in your demo, your prospect might be distracted and miss some important points of your presentation. To regain their attention, you can pause for a moment, address your prospect by name, and briefly highlight your point.

Keep Your Mouse Under Control

During your presentation, your prospects will be following the movements of your computer mouse. Avoid jerky and unnecessary movements and only move your cursor when needed, like when you want to show how to execute a command.

Manage Your Time Wisely

Most modern buyers research your product before scheduling a demo and are likely looking into another brand. That said, it is best to keep your presentation short and simple by tailoring it to their needs and pain points. While demos usually run for 30 to 60 minutes, the ideal time for one is 15 minutes or less.

Be Prepared for Fails & Crashes

When you give a software demo, you are bound to encounter fails, bugs, and app crashes. Prepare yourself to deal with these contingencies by opening in advance the apps or pages that take a while to load. When any of these things happen, it is best to tell the prospect the truth about what’s going on. You can also use such an instance as an opportunity to walk them through the process of contacting your support team.

Record Your Demo

When you record your live demo, you can replay it to review your performance and refine your technique in closing deals. You can also use prerecorded demos as a tool to market your product and to screen qualified prospects. It will encourage prospects who are genuinely interested in your product to get in touch with you.

Key Product Demo Statistics

Whether you’re conducting a live presentation or recording a demonstration video, these statistics show just how valuable product demos are and objective ways to optimize them:

In 75% of situations in small businesses, it takes more than three days between a demo request & the actual demo.

Takeaway: As mentioned in the previous section, customers nowadays do their own research on multiple products before attending a demo session. It is best to shorten your response time to a demo request so you can get in touch with your prospect quickly and find out how to address their business needs.

(Source: Navattic )

A standard sales demo lasts 30 to 60 minutes.

Takeaway: Demos don’t need to be as comprehensive as product training. Keep your presentations shorter by focusing on the product features relevant to your prospect’s needs.

20% of prospects engage with products via interactive demos.

Takeaway: Interactive product demos are a great way to let prospects engage with your product without the lengthy setup process. The rise of this engagement process shows users are looking for ways to try a product before they commit to a paid subscription.

96% of users have watched an explainer video to gain information about a product or service.

Takeaway: An overwhelming majority of customers and internet users watch an explainer video to learn more about a product or service. In addition, 89% of them said that doing so helped convince them to make a purchase.

(Source: Wyzowl )

36% of marketers used product demo videos in 2022.

Takeaway: Business marketers create various videos, and prerecorded product demos were among the most widely used last year. As mentioned in the previous section, demo videos are useful not only for marketing, but also for screening prospects.

Bottom Line

Business owners and sales management personnel must develop compelling product demo procedures to convert interested leads into potential buyers. This stage of the pipeline helps prospects gain confidence in your brand and see how your product will help them achieve their goals. By using our guide on how to give a product demo, product demonstration examples, and recommended software tools, you will close more deals and help your business scale.

About the Author

Find Bianca On LinkedIn

Bianca Caballero

Bianca Caballero is a subject matter expert at Fit Small Business who covers Sales and Customer service topics. Prior to working at FSB, she was in field sales and territory management. When she launched her career as a writer, she worked with companies from the US, Australia, and China. At present, she uses her 12+ years of writing experience to provide FSB readers with the best answers to their questions.

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20 Great Examples of PowerPoint Presentation Design [+ Templates]

Published: January 17, 2024

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.

While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success.

In this blog post, I’m sharing some of my favorite PowerPoint tips and templates to help you nail your next presentation.

Table of Contents

What makes a good PowerPoint presentation?

Powerpoint design ideas, best powerpoint presentation slides, good examples of powerpoint presentation design.

In my opinion, a great PowerPoint presentation gets the point across succinctly while using a design that doesn't detract from it.

Here are some of the elements I like to keep in mind when I’m building my own.

1. Minimal Animations and Transitions

Believe it or not, animations and transitions can take away from your PowerPoint presentation. Why? Well, they distract from the content you worked so hard on.

A good PowerPoint presentation keeps the focus on your argument by keeping animations and transitions to a minimum. I suggest using them tastefully and sparingly to emphasize a point or bring attention to a certain part of an image.

2. Cohesive Color Palette

I like to refresh my memory on color theory when creating a new PowerPoint presentation.

A cohesive color palette uses complementary and analogous colors to draw the audience’s attention and help emphasize certain aspects at the right time.

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It‘s impossible for me to tell you the specific design ideas you should go after in your next PowerPoint, because, well, I don’t know what the goal of your presentation is.

Luckily, new versions of PowerPoint actually suggest ideas for you based on the content you're presenting. This can help you keep up with the latest trends in presentation design .

PowerPoint is filled with interesting boilerplate designs you can start with. To find these suggestions, open PowerPoint and click the “Design” tab in your top navigation bar. Then, on the far right side, you'll see the following choices:

This simplistic presentation example employs several different colors and font weights, but instead of coming off as disconnected, the varied colors work with one another to create contrast and call out specific concepts.

What I like: The big, bold numbers help set the reader's expectations, as they clearly signify how far along the viewer is in the list of tips.

10. “Pixar's 22 Rules to Phenomenal Storytelling,” Gavin McMahon

This presentation by Gavin McMahon features color in all the right places. While each of the background images boasts a bright, spotlight-like design, all the characters are intentionally blacked out.

What I like: This helps keep the focus on the tips, while still incorporating visuals. Not to mention, it's still easy for me to identify each character without the details. (I found you on slide eight, Nemo.)

11. “Facebook Engagement and Activity Report,” We Are Social

Here's another great example of data visualization in the wild.

What I like: Rather than displaying numbers and statistics straight up, this presentation calls upon interesting, colorful graphs, and charts to present the information in a way that just makes sense.

12. “The GaryVee Content Model,” Gary Vaynerchuk

This wouldn‘t be a true Gary Vaynerchuk presentation if it wasn’t a little loud, am I right?

What I like: Aside from the fact that I love the eye-catching, bright yellow background, Vaynerchuk does a great job of incorporating screenshots on each slide to create a visual tutorial that coincides with the tips. He also does a great job including a visual table of contents that shows your progress as you go .

13. “20 Tweetable Quotes to Inspire Marketing & Design Creative Genius,” IMPACT Branding & Design

We‘ve all seen our fair share of quote-chronicling presentations but that isn’t to say they were all done well. Often the background images are poor quality, the text is too small, or there isn't enough contrast.

Well, this professional presentation from IMPACT Branding & Design suffers from none of said challenges.

What I like: The colorful filters over each background image create just enough contrast for the quotes to stand out.

14. “The Great State of Design,” Stacy Kvernmo

This presentation offers up a lot of information in a way that doesn't feel overwhelming.

What I like: The contrasting colors create visual interest and “pop,” and the comic images (slides 6 through 12) are used to make the information seem less buttoned-up and overwhelming.

15. “Clickbait: A Guide To Writing Un-Ignorable Headlines,” Ethos3

Not going to lie, it was the title that convinced me to click through to this presentation but the awesome design kept me there once I arrived.

What I like: This simple design adheres to a consistent color pattern and leverages bullet points and varied fonts to break up the text nicely.

16. “Digital Transformation in 50 Soundbites,” Julie Dodd

This design highlights a great alternative to the “text-over-image” display we've grown used to seeing.

What I like: By leveraging a split-screen approach to each presentation slide, Julie Dodd was able to serve up a clean, legible quote without sacrificing the power of a strong visual.

17. “Fix Your Really Bad PowerPoint,” Slide Comet

When you‘re creating a PowerPoint about how everyone’s PowerPoints stink, yours had better be terrific. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience.

What I like: Its clever combinations of fonts, together with consistent color across each slide, ensure you're neither overwhelmed nor unengaged.

18. “How Google Works,” Eric Schmidt

Simple, clever doodles tell the story of Google in a fun and creative way. This presentation reads almost like a storybook, making it easy to move from one slide to the next.

What I like: This uncluttered approach provides viewers with an easy-to-understand explanation of a complicated topic.

19. “What Really Differentiates the Best Content Marketers From The Rest,” Ross Simmonds

Let‘s be honest: These graphics are hard not to love. I especially appreciate the author’s cartoonified self-portrait that closes out the presentation. Well played, Ross Simmonds.

What I like: Rather than employing the same old stock photos, this unique design serves as a refreshing way to present information that's both valuable and fun.

20. “Be A Great Product Leader,” Adam Nash

This presentation by Adam Nash immediately draws attention by putting the company's logo first — a great move if your company is well known.

What I like: He uses popular images, such as ones of Megatron and Pinocchio, to drive his points home. In the same way, you can take advantage of popular images and media to keep your audience engaged.

PowerPoint Presentation Examples for the Best Slide Presentation

Mastering a PowerPoint presentation begins with the design itself.

Get inspired by my ideas above to create a presentation that engages your audience, builds upon your point, and helps you generate leads for your brand.

Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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