anytime fitness business plan

Gym Business Plan Template

Written by Dave Lavinsky

Gym Business Plan & Example

You’ve come to the right place to create a gym business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gyms.

Gym Business Plan Example

Use the example below as a template to write a gym business plan.

Executive Summary

Business overview.

Steven’s Gym is a startup locally owned gym located in El Paso, Texas. Steven’s Gym will include various exercise equipment, strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer HIIT group classes, spin classes, strength training instruction, and personal training.

Located in an up and coming, newly developed, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced personal trainers, friendly staff, and frequently cleaned equipment and restrooms.

The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Service Offering

The following are the services that Steven’s Gym will provide:

• Strength training equipment
• Cardio equipment
• Free weights/dumbbells
• Aerobic equipment
• HIIT group classes
• Strength training instruction

Customer Focus

Steven’s Gym will target all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Management Team

Steven will manage the day-to-day tasks of running the gym. Steven will hire a gym manager to manage membership and three trainers. Steven will outsource a local CPA to handle payroll, accounting, and tax payments. He will also outsource a local advertising company to develop the gym’s logo, branding, photography, social media accounts, website, and billboard design.

Success Factors

Steven’s Gym will be able to achieve success by offering the following competitive advantages:

• Large, clean, and spacious fitness center that has all the necessary equipment for their fitness routine.
• Knowledgeable and friendly staff of trainers.
• Best value for membership pricing. The membership pricing options are affordable and offer military, teacher, and healthcare employee discounts.
• Convenient hours of operation.

Financial Plan Highlights

Steven’s Gym is seeking $300,000 in debt financing to begin operations of the business. The funding will be dedicated towards securing the warehouse space, gym build-out, and purchase of the equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and working capital. The breakout of the funding is below:

• Securing warehouse space, gym build-out, and design: $25,000 to $125,000
• Gym equipment purchase: $50,000 to $100,000
• Three months of overhead expenses (payroll, rent, utilities): $15,000 to $55,000
• Marketing & advertising: $15,000
• Working capital: $10,000

Company Overview

Who is steven’s gym.

Steven’s Gym is a new, locally owned gym located in El Paso, Texas. Steven’s Gym will include strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer fitness classes, strength training instruction, and personal training. Located in an up and coming, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced trainers, friendly staff, and frequently cleaned equipment and restrooms. The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Steven’s Gym History

Steven’s Gym is owned by Steven Malone, a retired Army Master Sergeant who is also a seasoned powerlifter. Steven was stationed at El Paso’s Fort Bliss for many years before eventually retiring and deciding to stay in El Paso and embark on his dream of eventually owning his own gym. As a frequent gym goer, Steven recognized that El Paso lacks high quality independent gyms. The nicest and most equipped gyms in El Paso are large franchises that have too many rules and regulations. Steven envisioned a gym that was welcoming to all types of people that is encouraging, clean, and adequately equipped for those who are focused on sustaining an active, healthy lifestyle.

Since incorporation, Steven’s Gym has achieved the following milestones:

• Found a 10,000 square foot warehouse space for lease in El Paso, Texas that can easily be converted to a gym.
• Registered Steven’s Gym, LLC to do business in the State of Texas.
• Began the branding image, logo, website, and social media accounts for the gym.
• Began researching and pricing out equipment.

Steven’s Gym Services

The following will be the services Steven’s Gym will provide:

Industry Analysis

The Gym industry is expected to grow to an annual revenue of $38 billion in the next five years. This growth is likely a result of increased per capita disposable income, in addition to growing health-consciousness. As consumers’ disposable income levels rise, individuals are usually more willing to purchase gym memberships. Additionally, time spent on leisure and sports is expected to increase over the next five years, effectively increasing the potential pool of consumers.

During this period, demographic changes are expected to drive revenue growth for operators. In particular, as healthcare costs continue to escalate, health insurance providers may implement incentives to promote preventive health practices, including the use of fitness centers among individuals within their provider network. Additionally, initiatives that promote the health benefits of exercise will likely increase over the next five years, stimulating industry revenue.  

Customer Analysis

Demographic profile of target market.

Steven’s Gym’s target audience will include all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Customer Segmentation

Steven’s Gym will primarily target the following customer profiles:

• High school and college students
• Locally-based Military
• Athletes who frequently train for fitness competitions

Competitive Analysis

Direct and indirect competitors.

Steven’s Gym will face competition from other companies with similar business profiles. A description of each competitor company is below. Gold’s Gym Gold’s Gym is a large franchise-owned gym with two locations in El Paso. Gold’s Gym gives access to everything one needs to transform their life: state-of-the-art amenities, a variety of fitness classes tailored towards someone’s fitness needs, and the world’s best trainers. There are weekly fitness classes for group workouts ranging from martial arts-inspired cardio classes to foundational yoga sessions. There are also certified trainers if someone is new to exercise or just looking for more guidance and coaching. Gold’s Gym’s amenities include cardio equipment, group exercise, personal training, a pro shop, sauna/steam rooms, group cycle, free weights, functional training, kids club, locker rooms, and wifi.

Planet Fitness Planet Fitness is for people from all walks of life, whether they’re a first-time gym user or a veteran member, they are there to provide a workout environment in which anyone and everyone can be comfortable. All Planet Fitness members enjoy unlimited access to their home club and the support of their friendly, knowledgeable staff anytime they need it. PF Black Club members receive additional benefits, including the ability to bring a guest for free and access to any of their 2,000+ PF locations. Also, the PF member can take advantage of their free fitness training or find motivation by reading real member experiences on Planet of Triumphs. The goal of Planet Fitness is to provide a clean, safe, welcoming environment for anyone who walks through the door, and all the equipment, amenities, and support they need once they arrive.

Anytime Fitness Anytime Fitness is a welcoming gym that exists to help someone get to a healthier place – by giving the right support at the right times, in the ways the member wants. Every member receives a free, personalized Get Started Plan when they join. Their friendly, professional staff is trained to help someone along their fitness journey, no matter how much support they need. Aside from a large selection of strength and cardio equipment, Anytime Fitness offers the following services – 24-hour access, 24-hour security, convenient parking, anywhere gym access, private restrooms, private showers, health plan discounts, wellness programs, cardio TVs, and HDTVs.

Competitive Advantage

Steven’s Gym will be able to offer the following advantages over their competition:

• Large, clean, and spacious facility that has all the necessary equipment for their fitness routine.

Marketing Plan

Brand & value proposition.

Steven’s Gym will offer the unique value proposition to its clientele:

• Large, clean, spacious, and well-equipped facility.
• Dedicated team of trainers.
• Affordable membership pricing plans.

Promotions Strategy

The promotions strategy for Steven’s Gym is as follows: Social Media Marketing Strategy Steven’s Gym will invest in advertising the gym on social media platforms Facebook and Instagram. By using targeted social media marketing, Steven’s Gym will be able to reach the appropriate target audience of El Paso. Before opening, Steven will hire an advertising agency to develop the branding and photography needed to create captivating social media posts.

Billboards Steven will invest in two billboards strategically located at busy intersections that receive thousands of traffic daily. The advertising agency will develop the print for the billboard design. Website/SEO Marketing Strategy Steven’s Gym will invest in a strong SEO presence so that when someone enters “El Paso gym” or “local gym near me” in their Google or Bing search bar, Steven’s Gym is at the top of the list. Their website will list all of Steven’s Gym’s services, location, pricing, and contact information. Word of Mouth Word quickly spreads around town and once a few people experience the clean, affordable, and professional staff at Steven’s Gym, more and more people will come in to see for themselves and sign up for a membership plan.

The pricing of Steven’s Gym will be moderate and on par with competitors so customers feel they receive value when purchasing their services.  

Operations Plan

The following will be the operations plan for Steven’s Gym.

Operation Functions:

• Steven Malone will be the sole gym owner and operator of Steven’s Gym. He will oversee the staff, maintain that the cleaning schedules are being enforced, and ensure that all equipment is working per standard and safely. He will also manage all ordering of new and replacement equipment, schedule the group HIIT classes, and daily management tasks.
• Steven will hire a gym manager to be in charge of members and member management.
• A team of three trainers will run all of the fitness classes. As the membership grows and clients require more attention, more trainers and fitness classes will be added.
• A local CPA will manage all high level accounting functions, such as payroll and tax payments.
• Steven will also hire an advertising agency to develop the gym’s branding, photography, website, social media accounts, and billboard design.

Milestones:

Steven’s Gym will have the following milestones completed in the next six months. 8/1/202X – Finalize contract to lease warehouse space. 8/15/202X – Begin build-out and design converting warehouse space into a functional gym. 9/1/202X – Hire advertising company to begin developing gym’s branding, logo, social media accounts, website, and billboard design. 9/15/202X – Order all equipment. 10/5/202X – Hire gym manager and team of personal trainers. 10/15/202X – Train staff on proper policies and procedures. 11/1/202X – Grand Opening of Steven’s Gym.  

Steven’s Gym will be solely owned by Steven Malone. Steven is a retired Army Master Sergeant who has been stationed off and on at El Paso’s Fort Bliss for the past twelve years. Upon retirement, Steven decided to make El Paso his permanent home and embark on his dream of owning his own gym. Steven recognizes the lack of quality, independent gyms in El Paso and wants to open a gym that fits his idea of what a high-quality gym should be.

As a former powerlifter and personal trainer while serving in the military, Steven is aware of the proper equipment and facilities a gym should have. Steven envisions his gym to be friendly, clean, well-equipped, and affordable for the average person so that people from all walks of life will feel comfortable going to the gym and achieving their fitness goals. Steven will dedicate his life and focus on ensuring that his gym is always clean, staffed with the best trainers, and members are happy with what the gym has to offer.  

Financial Plan

Key revenue & costs.

The revenue drivers for Steven’s Gym are the membership fees it will charge each person that signs up to become a member. Each member will be placed on a membership plan where they can either pay month to month, enroll in either a 6 or 12 month contract, or pay for the entire year upfront.

The cost drivers will be the payroll for the staff, rent, utilities, cleaning supplies and equipment, and gym equipment purchase and maintenance. Other cost drivers will be the targeted marketing costs on social media and monthly fees for the CPA and advertising company.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Initial Number of New Clients per Month: 60
• Average Monthly Membership Fee: $150
• Gym Lease per Year: $100,000

Financial Projections

Income Statement

Balance Sheet

Cash Flow Statement

Gym Business Plan FAQs

What is a gym business plan.

A gym business plan is a plan to start and/or grow your gym. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategies and details your financial projections.

You can  easily complete your gym business plan using our gym business plan template here .

What Are the Main Types of Gyms?

There are many types of gyms or fitness centers. There are large, franchise gyms that have multiple locations across the country. There are also large single facility gyms. Finally, there are smaller gyms that tend to focus on a particular fitness segment, such as strength training, CrossFit, or group HIIT training.

What Are the Main Sources of Revenue and Expenses for a Gym Business?

The primary source of revenue for a gym or fitness center are membership fees. Typically, members pay month-to-month, or fulfill a year-long contract.

The key expenses for a gym or fitness center are the costs associated with payroll, purchase and maintenance of equipment, cleaning supplies, marketing costs, and working capital. Other expenses will be rent, utilities, taxes, accounts payable, and other licensing fees (if necessary).

How Do You Get Funding for Your Gym?

Gym businesses are most likely to secure funding from banks. Typically you will find a local bank and present your gym business plan to them. Family and/or friends could also be potential investors and other types of capital-raising such as crowdfunding are other common funding sources.

A well-crafted gym business plan, complete with a solid financial plan is essential for attracting any type of potential investor. This is true for a new gym business or established businesses looking to grow.

What are the Steps To Start a Gym Business?

Starting a gym or fitness center can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Gym Business Plan - The first step in starting a business is to create a solid gym business plan that outlines all aspects of the venture. This should include market research on the fitness industry and potential target market size, information on the services and/or products you will offer, marketing strategy, mission statement, business model and pricing strategy and a detailed financial plan.  Our business plan template is the perfect guide to show you how to start a gym business plan.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your fitness   business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your gym business is in compliance with local laws.

3. Register Your Gym Business - Once you have chosen a legal structure, the next step is to register your gym business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your gym business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Gym Equipment & Supplies - In order to start your gym business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your gym or fitness   business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Learn more about how to start a successful gym or fitness business:

• How to Start a Gym Business

Where Can I Get a Gym Business Plan PDF?

You can download our free gym business plan template PDF here. This is a sample gym business plan template you can use in PDF format.

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Anytime Fitness

Start an Anytime Fitness Franchise | Costs and Requirements

If you’ve always wanted to own your own business, you’re ready to get into your next business venture, and you love the fitness industry enough to make it your business, opening your own Anytime Fitness could be the perfect opportunity. 

Here’s everything you need to know on becoming an Anytime Fitness franchise owner. 

What Is Anytime Fitness’s Mission?

Anytime Fitness prides itself on being authentic. It strives to create plans for its customers that fit into their lifestyles and support their journey. 

Anytime Fitness understands that everyone runs on a unique schedule, which is why they are open 24/7 — it doesn’t get more real than that. 

In addition, Anytime Fitness promises its customers four things when they join:

• Members are supported by staff, no matter what.
• Members will have access to training tools throughout their entire journey.
• Anytime Fitness will remain the most convenient gym on the planet.
• Anytime Fitness is more than a gym; it’s a community.

The History of Anytime Fitness

Anytime Fitness makes some pretty significant promises. But how did these promises develop? 

In 2002, founders Chuck Runyon and Dave Mortensen identified a problem within their Minnesota community and became determined to find a solution. 

The problem was this: no gym around fit everyone’s needs. There was not a gym around that was affordable, convenient, welcoming, and open 24/7. 

When they introduced their idea, the two had plenty of doubters, but they went on with their business venture. Since then, Anytime Fitness has grown, even through hard financial times. 

Since 2002, Anytime Fitness has grown to over 4,800 gyms with over 4,000,000 members from all demographics in over 38 countries.

Should You Become an Anytime Fitness Franchisee?

What exactly comes with owning a gym franchise? Whether you’re a new business owner or seasoned in the franchise system, it’s essential to weigh the pros and cons of becoming a franchise owner. 

Pros of becoming a franchise owner include:

• Proven successful roadmap for business
• Brand name recognition
• Broad purchasing benefits
• Profit margin potential

Cons of becoming a franchise owner include:

• Limited creativity and possible restrictions on ideas
• Continuous cost of investment
• Franchisors have access to your financial records

Related: Considering franchise ownership? Get started now and take this quiz to find your personalized list of franchises that match your lifestyle, interests and budget.

Why Might Anytime Fitness Be a Good Franchise Choice?

There are so many business ventures to choose from, so you must pick the right franchise opportunity. If you’re researching reasons to own an Anytime Fitness center, look below at some of Anytime Fitness’s most attractive aspects. 

Brand Name Recognition

Did you know that Anytime Fitness gains a new member every minute of every day?

Because Anytime Fitness is the first franchise on all seven continents, with over 4,700 territories sold and 4 million members worldwide, your location will have built-in visibility and customer loyalty. 

Because Anytime Fitness is an internationally recognized name, you won’t have to worry about building a following or customer base from scratch. Customers who know Anytime Fitness will already be familiar with the company's unique offerings and environment. 

Growth Potential

Because you will join an established franchise with a successful business model, your location will have a head start versus starting your own fitness franchise from scratch. While you might only be looking to start with one piece of real estate, 60% of Anytime Fitness’s existing franchisees own more than one club because of the income potential of owning multiple locations. 

The Culture

Anytime Fitness cares about the culture in its gyms, not just for members working out but for employees and franchisees who run their locations. The company wants its franchisees to strive for financial success but have fun. 

Anytime Fitness focuses on four P’s of its culture: 

Care and Involvement

Anytime Fitness wants its franchisees to succeed. When you open your location, Anytime Fitness will be there to support you throughout your tenure. 

You can count on the following:

• Low-cost investment
• Low royalty fees
• Simple process
• 360 personal support
• Top-ranked business
• Volume buying power
• Startup support
• Ongoing support
• Marketing support

Employee Perks

Naturally, you’ll employ a team of people when you open an Anytime Fitness location. Finding great employees isn’t always easy, but with the many incentives Anytime Fitness provides its workforce , attracting excellent workers and high-quality trainers may not be as hard as you might imagine. 

For instance, when it comes to benefits, healthcare is one of the most competitive and important areas that potential employees expect support from their employer. Aside from traditional healthcare benefits, Anytime Fitness prides itself on lowering employee’s healthcare spending by helping them live a healthy lifestyle. 

To do this, Anytime Fitness provides all employees global reciprocity, which means full access to Anytime Fitness clubs worldwide. Employees also have access to personal training services. This is done to encourage and enable Anytime Fitness workers to prioritize their fitness, anytime and all the time. 

Other perks offered to employees include:

• Group membership program
• Fitness reimbursement program
• Voucher program
• Physical fitness assessment testing

Anytime Fitness Franchise Costs and Requirements

If you’re interested in owning an Anytime Fitness franchise, Entrepreneur is here to help. Before getting into the step-by-step process, look over the initial financial requirements below and ensure you’re ready to move forward with the process. 

• Initial Franchise Fee : $42,500
• Initial Investment : $381,575 - $783,897
• Net Worth Requirement: $350,000
• Liquid Capital Requirements: $175,000
• Royalty Fee : $699 per month
• Ad Royalty Fee : $600 per month
• Term of Agreement: 5 years

If financing is a potential roadblock to opening an Anytime Fitness location, the company may be able to provide the support you need. Anytime Fitness has relationships with third-party sources that offer financing to cover franchise fees, startup costs, equipment, inventory, accounts receivable and payroll. 

In addition to that, veterans can get $2,500 - $7,500 off the franchise fee.

How To Become an Anytime Fitness Franchise Owner

You will fill out an application with essential information, including your name, contact information, experience and why you chose Anytime Fitness over its competition. 

2. Due Diligence

Once Anytime Fitness accepts your application, they will complete a background check and ask for your business plan. Then, you’ll have some time to go over the franchise agreement and research and give you time to conduct your research on prospective locations. 

Business Plan

Anytime Fitness asks for your business plan to get a sense of your goals and to pinpoint how they can help you succeed. 

The contents of your business plan should include the following:

• Executive summary
• Market analysis
• Target audience
• Logistics and operations
• Financial details

Franchise Disclosure Agreement

Anytime Fitness will provide you with their Franchise Disclosure Document (FDD) to help you with your research. 

Key details of the FDD should include the following:

• Company’s description and history
• Current or previous litigations
• History of bankruptcy
• Investment costs and fees
• Products and services details
• Copyrights, patents, and proprietary information
• Financial statements

The Location

Anytime Fitness will likely provide you with parameters and geographical locations where it is looking to expand. Once you receive those guidelines, you can do further research to discover the right place to open your business. 

As you hunt for the perfect location, you should consider the following: 

• Are there competitors in the area? (Gold’s Gym, Planet Fitness, L.A. Fitness) 
• Do your competitors offer 24/7 access, or will your location fill that void?
• What kind of traffic does the area get? 
• Is the location easily accessible to customers?
• What are Anytime Fitness’s regulations for its locations?
• Will the space accommodate the setup, equipment, and amenities?

3. Put It in Writing

Once you’ve settled on a location, it’s time to make things official by signing the franchise agreement. While anyone can open a location, the process can be selective. There is still plenty of work to be done, but make sure you take a moment to celebrate and reflect. This is a big deal. 

4. Onboarding and Training

After accepting your franchise application, you’ll undergo an onboarding and training program with Anytime Fitness. The training program will help you learn the tricks to maintaining your business operations, developing your management skills, and promoting growth.

7. Open Your Gym

The research is finished. All the documents are signed, the gym is built and you’ve finished your training. Now, it’s finally time to open your own Anytime Fitness franchise business. Get ready to offer your customers state-of-the-art fitness equipment, various classes, and quality services including: 

• Ellipticals
• Stair Climbers
• Rowing Machines
• Free Weights
• Kettlebells
• Personal Training
• Team Workouts
• Spin, Zumba, cardio, conditioning, and yoga classes
• 24-hour access and security
• Private restrooms and showers
• Health plan discounts
• Wellness programs

If you’ve got the financial means and love for the fitness industry, Anytime Fitness could be a rewarding new business opportunity.

Looking for more info on franchising? Explore Entrepreneur’s Franchise Center here . 

Company Overview

About anytime fitness, business overview, information for franchisees.

Here's what you need to know if you're interested in opening a Anytime Fitness franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Additional details about running this franchise.

Franchise 500 Ranking History

Compare where Anytime Fitness landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Anytime Fitness ranked on other franchise lists? Find out below.

Ranked #77 in 2024

Franchise 500

Ranked #21 in 2023

Top Global Franchises

Ranked #20 in 2023

Top Brands for Multi-Unit Owners

Ranked #65 in 2023

Top Franchises For Veterans

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Marketing for Gyms: Strategies that Took Anytime Fitness to the Top of the Sector

[covid-19] to help mitigate covid’s impact on gyms, kolau is waiving the fee to create a forbes award-winning website with e-commerce enabled., create your website quickly and easily clicking here – offer available for a limited time only..

The prestigious ‘ Forbes’ magazine , in 2014, named it as the chain of gyms that has grown the most in recent years. Franchise 500—a  world-renown ranking of the best franchises in the world—placed it in the 6th spot. The specialized business publication ‘Entrepreneur’ considered it the ‘ Best Franchise in the World.’ We are referring to Anytime Fitness, a business founded in 2002 that has more than 3,200 locations all over the globe with ample presence in the United States (its country of origin), Australia, and many others. Definitely, we are talking about a great example of Marketing for Gyms.

How did a small SME from Minnesota manage to convert itself into such a fitness giant? What does a business that has over 2.7 billion customers have in common with a neighborhood business? Well, to be honest, much more than you can imagine. Here at Kolau, we have analyzed the strategy that the company has followed in detail to understand what it was, and sustainably still is, a modest gym that has been able to compete and arise profitably victorious within a very competitive sector.

The concept of Anytime Fitness shows us important lessons that we invite you to read post from your ‘desks.’ We assure you that the following five marketing ideas for gyms will help your sporting institution improve and begin to develop muscle.

#1 First Marketing for Gyms tip – Emotional messages that go straight to the heart of the potential client

The gym chain centered its communication in various ways that differentiates itself from the rest. One of the most efficient strategies they have used is that they present themselves as the ‘friends’ of the user, the ones to accompany the client when it comes time to reach their goals to be in shape and have a healthy life. In what way, you ask?

By distancing themselves from the cold ‘low cost’ networks that expand and show that their gyms are located in many different places.

This goes against the tendency of low prices and superficiality-distancing. Within your SME, don’t doubt using this practice as it promotes personalized attention that also values its focus of the collective population. Of course, don’t simply do this, but also talk about it, focus a part of your marketing efforts towards this, and direct it towards individuals so that they know that they are not alone and that the service you provide is unbeatable.

This is one of the keys to success for Anytime Fitness, just as Rod Hill (a representative in Spain and Portugal) has shown in various media outlets. “We have positioned ourselves as a close gym and we consider this to be the most important facet of the gymnasium. We strive to provide a familiar environment and that is closer to the athletes,” he points out. Take notes as this simple formula is adaptable to your business and can make your target market take notice.

2# Second Marketing for Gyms tip – Specializing in a niche market

Generalities must be left for those that can invest millions into their complexes so that they have everything: weight rooms, collective activities, spinning, pools, spas, courts, CrossFit zones, etc. This is based on an economic disbursement that is not at the fingertips of just anyone. This is why it’s important to know what the business’ strong point is (or what it could be) and then focus on that and strive to be the best. It must be worked towards to achieve it in a determined area within the world of sports and fitness. It’s not about having millions of users, but about 300 to 500 or up to 1,000 habitual users that you want to use your facilities faithfully.

Based on this, equip your space, thinking about the people that will be using it. Specialization is the foundation of this globalizing world, and in the field of gyms, it’s the best way to compete against the leading chains at the moment.

3# Third Marketing for Gyms tip – A Call to Action: Free Trial!

How can you show someone who doesn’t know you yet that you truly have what they need, not more and not less? By offering an incentive for a free trial of your services. This is one of the formulas of marketing for gyms that works the best because, the majority of the time, we all need to see something to believe, don’t we?

This personalized treatment that we strive for and having exactly what is needed and what people are looking for to be in shape must be verified by those that want to use the gym.

In the case of Anytime Fitness, one of the first messages that you see on their website is, ‘We’ll help you get to a healthier place’ and ‘Find your gym and get a free 7-day pass.’ Pay close attention to these claims. Not only are they telling us that they are there to help us but they are also going to give us not just a few hours in a day, but up to a week to really see if what they promise will be achieved!

This can be seen as an investment. Really, it only costs the business ‘time’ measured in the hours ‘spent’ with dedication or the personnel that works with the equipment. The cost-effectiveness of this initiative is spectacular and there is nothing to lose.

4# Fourth Marketing for Gyms tip – Online Marketing: Social networking and blogs with content that provide an added value

Being present on social media sites such as Facebook, Twitter, YouTube or Instagram is important in the fitness field and in physical education. It’s important to be aware of those individuals with profiles that usually visit sporting installations, generally, people who have a certain initiative and internet users are an important percentage. It’s because of this that you can’t forget the obvious outlets that can be used for promotion as well as to provide personalized attention, so that the clients perceive that you are with them when they leave the gym, continuing to help them fight to reach their goals. In what way? How is this maintained day to day? We will show you some interesting ideas so that you can keep them in mind when it comes time to increase your social media presence for your small business.

• Share moments of the day to day activities at the gym . It’s possible to share photos or videos of special moments that can aid to transmit the philosophy or style of your business. This can also help create a sense of belonging to a group for those who are already a part of your ‘family.’ These will serve as evidence needed for those that might be doubting that a site like this exists. This material can be published on Facebook or Instagram, the social media outlets that will best serve you for this type of content.

• Social media allows you to provide instant attention to complaints, concerns, questions, and suggestions . Through Twitter, you are able to provide solutions to problems/needs that gym goers communicate to you. This does not imply any complexity as having a mobile application will allow you to be operative in practically any instant that you are needed. It’s also important to keep in mind that since you are working to promote your SME, it’s more than easily attainable to work through this outlet so your client perceives that this is part of the personalized treatment you provide. This will help you go a long way in getting ahead of the competition.

• Create content that provides an added plus to the offline experience . We are referring to motivating messages through Facebook, Instagram, Twitter or a YouTube channel where the users can find small tutorials and mini sessions that can be done from home or directly at the gym.

• Maintain a website and blog . In today’s world, all businesses should have their own website. It’s the best showcase and an excellent cover letter if you know how to execute it. Don’t ever forget that in actual society when we doubt something, we turn to the Internet so you must be there also. It can be a simple portal that summarizes the values that make your business special, where you can show, for example, the free pass, and provide a blog where you can give advice and work to motivate your clients. In this case, you can also provide advice on purely sports topics, diet and nutrition, and guidelines for a healthy life in which you and your gym form an important team.

5# Fifth Marketing for Gyms tip – The Price Factor: Make it worth it to pay your rate

If you are reading this, you probably aren’t a big company with hundreds or millions of locations spread out across the world, like Anytime Fitness. However, this last lesson is very important and you will see why Anytime Fitness has managed to grow and be at the top of the sector despite having a higher cost than the rest.

It has expanded in a time when low-cost gyms are experiencing a ‘high season,’ to put it one way. With a median cost of around 45 dollars, this price does not go ‘against’ the advice because it has been able to demonstrate to the consumer the reason for paying a higher rate than at other competing complexes.

This is what you must do. Obviously, it is impossible to compare them to the giants in this field because their rates are so low they would barely provide the sustenance an SME needs with much less clientele. However, if you are able to achieve the belief that this value is sufficiently justified, it won’t cost anything to bring them to your establishment and keep them there.

How? Let’s briefly summarize: a place in which they will find equipment and space that they truly need, nothing less, nothing more; professional supervisors that attend to the real needs of every person, with specific attention for each one; the possibility of verifying everything firsthand and in a direct way with a free trial for a week where they can really feel the promised experience; and a reasonable price. Once they have experienced this, the monthly cost will become a more logical decision.

As you can verify, these five marketing ideas for gyms are applicable to practically any business in the fitness industry that is looking to better its profits and to reach more of its target in an improved manner. It’s essential that all of this becomes a part of an organized marketing plan that considers all of its offline and online influences. These proposals must always be communicated with the public in order to reach those individuals who could be interested in what you have to offer. They focus on traditional techniques, such as mail campaigns, as well as reaching the public through social media and digital means. Never forget that, in marketing, everything adds up.

Kolau is the easiest way to rank your small business on the first page of Google. Start owning your small business online presence today! No marketing knowledge needed. No agencies required. Now you know, now you can.

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Anytime Fitness Franchise Financial Model

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Our History

Anytime Fitness began in Minnesota in 2002. Our co-founders, Chuck Runyon and Dave Mortensen, recognized an opportunity to provide consumers with a clean, quality workout experience in a convenient, 24-hour gym setting. Though they had their doubters, the years since have seen Anytime Fitness grow to over 4,800 gyms in 38 countries serving more than 4,000,000 members. In the midst of challenging economic climates, Anytime Fitness has achieved remarkable and steady growth, opening an average of 300 clubs each of the past nine years. During that same time, Anytime Fitness expanded in new international markets including: Mexico, Australia, New Zealand, England, Scotland, The Republic of Ireland, Poland, the Netherlands, Japan, India, Chile, Canada, The Cayman Islands, Spain, Malaysia, Singapore, the Philippines, Hong Kong, China, Taiwan, Qatar, Italy and Sweden.

While the franchise’s early success was built on a small-footprint gym that could succeed in almost every market, the true revolution Chuck and Dave introduced was addressing the most common excuses people use for not exercising more frequently: cost, convenience, and the intimidating atmosphere of traditional fitness clubs. Anytime Fitness clubs are welcoming and friendly. Our strategic development and extensive gym network offer our members convenient access to our gyms, and our dues are affordable.

Most Anytime Fitness franchisees have little or no prior experience in the fitness industry and fewer than 50% have owned a business before opening their first club. The only thing that Anytime Fitness asks of its franchisees is that they have a sincere and genuine desire to help others in their community improve the quality of their lives by leading healthier, more active lifestyles. If that requirement is met, then the Anytime Fitness franchise support staff will teach new franchisees how to engage public and private entities and transform entire communities – one individual at a time.

Our Founders

Chuck Runyon

Co-Founder & CEO

For his unprecedented and unique contributions to the fitness industry, in 2009, Runyon was honored as the “John McCarthy Industry Visionary of the Year” by the International Health, Racquet, and Sportsclub Association (IHRSA).

Dave Mortensen

Co-Founder & President

With more than 25 years of experience managing, consulting, owning and franchising health clubs, Dave Mortensen has distinguished himself as a leading authority in the field of fitness. Mortensen revolutionized the fitness industry when he and Chuck Runyon co-founded Anytime Fitness–an alternative to big-box gyms. In contrast, Mortensen and Runyon designed smaller, neighborhood clubs featuring the things members want most: convenience, affordability, quality equipment and surprisingly personable service in friendly, non-intimidating facilities.

The first Anytime Fitness club opened its doors in Cambridge, MN in May of 2002. In the years since, Anytime Fitness has quickly become an international powerhouse–with more than 4,800 gyms located in all 50 states and nearly 40 countries on all seven continents, serving more than 4 million members.

Invest in the World’s Largest Fitness Franchise

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SEE WHAT’S HAPPENING AT ANYTIME FITNESS

Anytime Fitness Drives Revenue With Personal Training Tech

Anytime Fitness Multi-Unit Owner, Andrew Breton, points to advanced technology as propelling his clubs’ success, with tech-supported personal training programs accounting for about 50% of revenue and driving member engagement.

Anytime Fitness Honored as 2024 Global Franchise Grand Champion

Global Franchise recently announced their 2024 award winners, and Anytime Fitness has again come home with hardware – this time adding Grand Champion to our trophy case. With over 5,200 locations on all seven continents, Anytime Fitness is proud to be honored based on outstanding business operations, international presence, franchisee support, company culture, marketing success, and brand achievements.

Anytime Fitness teaming up with Apple Fitness+ to offer members an unmatched fitness experience anytime, anywhere

Apple Fitness+ is collaborating with Anytime Fitness. Integrating Apple Fitness+ high-end digital content with Anytime Fitness’ global club footprint and live coaches creates an unmatched member value proposition.

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40 Facts About Elektrostal

Written by Lanette Mayes

Modified & Updated: 02 Mar 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

• Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
• With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

Elektrostal's fascinating history, vibrant culture, and promising future make it a city worth exploring. For more captivating facts about cities around the world, discover the unique characteristics that define each city . Uncover the hidden gems of Moscow Oblast through our in-depth look at Kolomna. Lastly, dive into the rich industrial heritage of Teesside, a thriving industrial center with its own story to tell.

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Metallurgicheskii Zavod Electrostal AO (Russia)

In 1993 "Elektrostal" was transformed into an open joint stock company. The factory occupies a leading position among the manufacturers of high quality steel. The plant is a producer of high-temperature nickel alloys in a wide variety. It has a unique set of metallurgical equipment: open induction and arc furnaces, furnace steel processing unit, vacuum induction, vacuum- arc furnaces and others. The factory has implemented and certified quality management system ISO 9000, received international certificates for all products. Elektrostal today is a major supplier in Russia starting blanks for the production of blades, discs and rolls for gas turbine engines. Among them are companies in the aerospace industry, defense plants, and energy complex, automotive, mechanical engineering and instrument-making plants.

Headquarters Ulitsa Zheleznodorozhnaya, 1 Elektrostal; Moscow Oblast; Postal Code: 144002

Contact Details: Purchase the Metallurgicheskii Zavod Electrostal AO report to view the information.

Website: http://elsteel.ru

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