field work in research methodology

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What is Field Research: Definition, Methods, Examples and Advantages

What is Field Research?

Field research is defined as a qualitative method of data collection that aims to observe, interact and understand people while they are in a natural environment. For example, nature conservationists observe behavior of animals in their natural surroundings and the way they react to certain scenarios. In the same way, social scientists conducting field research may conduct interviews or observe people from a distance to understand how they behave in a social environment and how they react to situations around them.

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Field research encompasses a diverse range of social research methods including direct observation, limited participation, analysis of documents and other information, informal interviews, surveys etc. Although field research is generally characterized as qualitative research, it often involves multiple aspects of quantitative research in it.

Field research typically begins in a specific setting although the end objective of the study is to observe and analyze the specific behavior of a subject in that setting. The cause and effect of a certain behavior, though, is tough to analyze due to presence of multiple variables in a natural environment. Most of the data collection is based not entirely on cause and effect but mostly on correlation. While field research looks for correlation, the small sample size makes it difficult to establish a causal relationship between two or more variables.

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Methods of Field Research

Field research is typically conducted in 5 distinctive methods. They are:

• Direct Observation

In this method, the data is collected via an observational method or subjects in a natural environment. In this method, the behavior or outcome of situation is not interfered in any way by the researcher. The advantage of direct observation is that it offers contextual data on people management , situations, interactions and the surroundings. This method of field research is widely used in a public setting or environment but not in a private environment as it raises an ethical dilemma.

• Participant Observation

In this method of field research, the researcher is deeply involved in the research process, not just purely as an observer, but also as a participant. This method too is conducted in a natural environment but the only difference is the researcher gets involved in the discussions and can mould the direction of the discussions. In this method, researchers live in a comfortable environment with the participants of the research design , to make them comfortable and open up to in-depth discussions.

• Ethnography

Ethnography is an expanded observation of social research and social perspective and the cultural values of an  entire social setting. In ethnography, entire communities are observed objectively. For example,  if a researcher would like to understand how an Amazon tribe lives their life and operates, he/she may chose to observe them or live amongst them and silently observe their day-to-day behavior.

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• Qualitative Interviews

Qualitative interviews are close-ended questions that are asked directly to the research subjects. The qualitative interviews could be either informal and conversational, semi-structured, standardized and open-ended or a mix of all the above three. This provides a wealth of data to the researcher that they can sort through. This also helps collect relational data. This method of field research can use a mix of one-on-one interviews, focus groups and text analysis .

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A case study research is an in-depth analysis of a person, situation or event. This method may look difficult to operate, however, it is one of the simplest ways of conducting research as it involves a deep dive and thorough understanding the data collection methods and inferring the data.

Steps in Conducting Field Research

Due to the nature of field research, the magnitude of timelines and costs involved, field research can be very tough to plan, implement and measure. Some basic steps in the management of field research are:

• Build the Right Team: To be able to conduct field research, having the right team is important. The role of the researcher and any ancillary team members is very important and defining the tasks they have to carry out with defined relevant milestones is important. It is important that the upper management too is vested in the field research for its success.
• Recruiting People for the Study: The success of the field research depends on the people that the study is being conducted on. Using sampling methods , it is important to derive the people that will be a part of the study.
• Data Collection Methodology: As spoken in length about above, data collection methods for field research are varied. They could be a mix of surveys, interviews, case studies and observation. All these methods have to be chalked out and the milestones for each method too have to be chalked out at the outset. For example, in the case of a survey, the survey design is important that it is created and tested even before the research begins.
• Site Visit: A site visit is important to the success of the field research and it is always conducted outside of traditional locations and in the actual natural environment of the respondent/s. Hence, planning a site visit alongwith the methods of data collection is important.
• Data Analysis: Analysis of the data that is collected is important to validate the premise of the field research and  decide the outcome of the field research.
• Communicating Results: Once the data is analyzed, it is important to communicate the results to the stakeholders of the research so that it could be actioned upon.

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Field Research Notes

Keeping an ethnographic record is very important in conducting field research. Field notes make up one of the most important aspects of the ethnographic record. The process of field notes begins as the researcher is involved in the observational research process that is to be written down later.

Types of Field Research Notes

The four different kinds of field notes are:

• Job Notes: This method of taking notes is while the researcher is in the study. This could be in close proximity and in open sight with the subject in study. The notes here are short, concise and in condensed form that can be built on by the researcher later. Most researchers do not prefer this method though due to the fear of feeling that the respondent may not take them seriously.
• Field Notes Proper: These notes are to be expanded on immediately after the completion of events. The notes have to be detailed and the words have to be as close to possible as the subject being studied.
• Methodological Notes: These notes contain methods on the research methods used by the researcher, any new proposed research methods and the way to monitor their progress. Methodological notes can be kept with field notes or filed separately but they find their way to the end report of a study.
• Journals and Diaries: This method of field notes is an insight into the life of the researcher. This tracks all aspects of the researchers life and helps eliminate the Halo effect or any research bias that may have cropped up during the field research.

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Reasons to Conduct Field Research

Field research has been commonly used in the 20th century in the social sciences. But in general, it takes a lot of time to conduct and complete, is expensive and in a lot of cases invasive. So why then is this commonly used and is preferred by researchers to validate data? We look at 4 major reasons:

• Overcoming lack of data: Field research resolves the major issue of gaps in data. Very often, there is limited to no data about a topic in study, especially in a specific environment analysis . The research problem might be known or suspected but there is no way to validate this without primary research and data. Conducting field research helps not only plug-in gaps in data but collect supporting material and hence is a preferred research method of researchers.
• Understanding context of the study: In many cases, the data collected is adequate but field research is still conducted. This helps gain insight into the existing data. For example, if the data states that horses from a stable farm generally win races because the horses are pedigreed and the stable owner hires the best jockeys. But conducting field research can throw light into other factors that influence the success like quality of fodder and care provided and conducive weather conditions.
• Increasing the quality of data: Since this research method uses more than one tool to collect data, the data is of higher quality. Inferences can be made from the data collected and can be statistically analyzed via the triangulation of data.
• Collecting ancillary data: Field research puts the researchers in a position of localized thinking which opens them new lines of thinking. This can help collect data that the study didn’t account to collect.

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Examples of Field Research

Some examples of field research are:

• Decipher social metrics in a slum Purely by using observational methods and in-depth interviews, researchers can be part of a community to understand the social metrics and social hierarchy of a slum. This study can also understand the financial independence and day-to-day operational nuances of a slum. The analysis of this data can provide an insight into how different a slum is from structured societies.
• U nderstand the impact of sports on a child’s development This method of field research takes multiple years to conduct and the sample size can be very large. The data analysis of this research provides insights into how the kids of different geographical locations and backgrounds respond to sports and the impact of sports on their all round development.
• Study animal migration patterns Field research is used extensively to study flora and fauna. A major use case is scientists monitoring and studying animal migration patterns with the change of seasons. Field research helps collect data across years and that helps draw conclusions about how to safely expedite the safe passage of animals.

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Advantages of Field Research

The advantages of field research are:

• It is conducted in a real-world and natural environment where there is no tampering of variables and the environment is not doctored.
• Due to the study being conducted in a comfortable environment, data can be collected even about ancillary topics.
• The researcher gains a deep understanding into the research subjects due to the proximity to them and hence the research is extensive, thorough and accurate.

Disadvantages of Field Research

The disadvantages of field research are:

• The studies are expensive and time-consuming and can take years to complete.
• It is very difficult for the researcher to distance themselves from a bias in the research study.
• The notes have to be exactly what the researcher says but the nomenclature is very tough to follow.
• It is an interpretive method and this is subjective and entirely dependent on the ability of the researcher.
• In this method, it is impossible to control external variables and this constantly alters the nature of the research.

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Getting to the Source: The Importance of Field Research

An academic and intellectual decline is inevitable without a post-pandemic revival of fieldwork.

By: Alastair Reed, Ph.D. ; Boglarka Bozsogi

Publication Type: Analysis

Travel restrictions and social distancing practices put in place in response to the COVID-19 pandemic have largely ground field research to a halt. Fieldwork plays an essential but often underappreciated role in both understanding violent extremism and developing policy responses to it. It is vital, therefore, that funders and policymakers support the return of such important work in a post-pandemic world.

Fieldwork brings important local perspectives to the fore, helping to contextualize conflicts within their wider ecosystems and societal and cultural realities. This forces researchers to challenge their preconceptions and theoretical assumptions as they come face to face with the realities on the ground. And, perhaps most importantly, fieldwork brings to life the human dimension — the human suffering and resilience of the communities affected by violence and the motivations and drivers of the violent actors.

Without understanding the view from the ground, we will continue to struggle to understand violent extremism and develop effective policy responses. 

The Human Side

As many field researchers will admit, there is something about the smell and feel of a place that being on the ground provides and that reading reports and analyzing data cannot capture. On the ground, a researcher has the opportunity to diversify their primary sources and data. They can also better appreciate and absorb the context of the conflict. Without understanding the human side, the unique cultural and societal setting and the physical geography and climate, which together forge the contours within which the violence evolves, we can only have a partial understanding of the conflict ecosystem.

“The value of engagement with human beings cannot be underestimated,” Haroro Ingram, a senior research fellow at the Program on Extremism at George Washington University and member of the RESOLVE Research Advisory Council, told a recent RESOLVE Forum session.

Absorbing the context can help the researcher understand and interpret the collected data, but also to reinterpret what they learned from desk-based studies. The subjective experience of sharing is humbling; it offers an intellectual appreciation not only of the complexity on the ground but also of the breadth and depth of the literature and its gaps.

Researchers are only human and bring along preconceived perceptions, biases and assumptions — implicit or explicit — internalized from academic literature and media reports. Seeing the realities on the ground forces them to confront these preconceived assumptions and challenge, reinterpret or discard them. Theoretical explanations and conceptual analysis can only be tested when applied against the world they purport to explain. Field research gives us a chance to improve and develop our understanding, and a chance to glimpse the unknown unknowns, the missing factors that we cannot see or conceive from our academic ivory towers.

It is easy to overlook the human side — the victims of violence and conflict-affected communities that bear the brunt of the human tragedy of extremism — when researching a conflict from a distance. Observing and talking to the most affected communities reminds us of the horrors of war and the depths of depravity humanity can sink to. However, it also brings to light the human side of violent actors on all sides, an insight into the motivations and drivers that led them down the path to violence. Conflicts are ultimately about people; attempts to understand conflicts need to start with understanding the people that drive them. To do that, field researchers need to adopt a methodical approach, informed by the literature, and ensure their research and findings are triangulated, ethical and trustworthy.

“Mindanao, in the last 50 years, has experienced cycles of failed peace processes that international actors tried to support with a top-down understanding, often from a distance, in the absence of genuine bottom-up, grassroot perspectives,” said Ingram, who focuses his field research on the Middle East and Southeast Asia. “Since the most important actors in the grassroots population do not have electricity, let alone internet, the only effective outreach is getting to the source to build trust, engage with communities respectfully and learn of cultural subtleties through conversations. Collaborative effort, trust and the contribution to research can create actionable, nuanced and effective recommendations for policy and practice,” he added.

Contextual Understanding

Field research strengthens academic rigor, theories and methodologies, complements desk research and brings a different vantage point to understanding conflict. One constant risk in academic research is the tendency to be reductionist, and to focus on an isolated issue and miss the dynamic connections between it and its wider context. It can be appealing to zoom in on a particular violent extremist group and examine a singular aspect, such as ideology and group dynamics, rather than to see it as part of a complex ecosystem and dynamic processes. Conflict contexts often comprise multiple, interlinked armed actors, all influenced by and influencing each other. These contexts are further complicated by cross-cutting dynamics of ethnic, customary, kinship or religious dimensions.

Field research contextualizes the conflict and the issues that matter, helps understand drivers and motivations behind conflict actors and breaks free of embedded preconceptions. It can bring to life the unseen complexities: policemen fighting rebelling siblings, women fleeing insurgent cousins, parents losing children to armed groups, government officials persecuting family members as non-state actors. “People often said: ‘My brother joined that armed group, my cousin is in the police force,’” said Ingram, recalling conversations with locals in conflict areas that may seem, on the surface, to be absurd but that actually reflect a sober, clinical rational choice decision-making. Conflict ecosystems are invariably messy, counterintuitive and seemingly incomprehensible, yet remain the reality we seek to understand.

Sukanya Podder, defense studies senior lecturer at King’s College London and member of the RESOLVE Research Advisory Council, who also participated in the RESOLVE Forum session, conducted research in Mindanao, the Philippines, and Liberia where she focused on children and young people recruited into armed groups. Observing youth relationships with families and commanders in their communities, she was able to break free of preconceptions from media imagery and simplistic assumptions that children join community-based armed groups because they are drugged. Her fieldwork unearthed much more diverse motivations and choices: many children chose to join or decided to refrain of their own will.

Ethics and Safety

With any type of research, ethics and safety must be paramount. Fieldwork poses distinct challenges for each venue, context and participant. “Do no harm” should be the central principle of fieldwork planning to ensure the safety and integrity of researchers, respondents and their communities. Research fatigue is a growing issue that has negative implications on the quality of data. If respondents are wary about the benefits of research and are hesitant to participate, the authenticity of results is harder to determine. Researchers must be careful not to instrumentalize fieldwork and budget enough time and resources for in-depth quality research to produce authentic, reliable and valid data; this data should be periodically updated.

Getting approval from institutional review boards for fieldwork can often be challenging, and rightly so, but this rigor helps researchers address potential challenges and ensure the integrity of their research. While standards procedures, bureaucratic processes, reviews, clearances and preparations may seem taxing, they are indispensable for rich contributions of the highest integrity.  

Strengthening Research and Policy

The effectiveness and ultimate success — however we choose to measure it — of policy approaches to countering violent extremism depend on a thorough understanding of the phenomenon they try to address. Sound research should be the rock on which good policy is built. Podder’s research in West Africa has informed disarmament, demobilization and reintegration programs with a nuanced understanding of the implications of different types of armed groups. Returnees from community-based armed groups or community defense groups found reintegration less problematic, as reconciliation could be locally administered through local, tribal judicial processes. Such findings from field research can avoid wasting money on programs that cannot yield the desired outcome.

Our understanding of violent extremism has benefitted from an interdisciplinary research field where each discipline and method, qualitative and quantitative, brings a new lens to gathering and analyzing data. Collectively, this cross-pollination of research methods has allowed us to see further than one approach alone ever could. Within a complementary and overlapping web of methods, fieldwork has an important but sometimes overlooked role to play. Without a post-pandemic revival of fieldwork, an academic and intellectual decline is inevitable.

Boglarka Bozsogi is executive coordination and network manager at the RESOLVE Network housed at USIP. 

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What is Field Research? Definition, Types, Methods, Examples

Appinio Research · 05.04.2024 · 29min read

Have you ever wondered how researchers gather data about real-life situations, behaviors, and interactions? Field research holds the answer. Field research is like stepping into the world around us to study things as they naturally happen. It's about going beyond the confines of a lab or a controlled environment to observe, interact with, and collect data from people, communities, or natural settings. Whether it's understanding how people make decisions, studying the behavior of animals in their habitats, or exploring cultural practices in different societies, field research offers a window into the complexities of our world. It's a hands-on approach that allows you to immerse yourself in the context you're studying, gaining firsthand insights and uncovering patterns that might not be apparent in artificial settings. From interviewing participants to conducting observations and surveys, field researchers employ a variety of techniques to capture the richness and diversity of human experiences and natural phenomena. In this guide, we'll explore the ins and outs of field research, from its importance and applications to practical tips for planning, conducting, and analyzing field studies.

What is Field Research?

Field research is a qualitative data collection method that involves studying phenomena in their natural settings. Unlike laboratory experiments or simulations, field research takes place in real-world environments, allowing you to observe, interact with, and gather data from participants or phenomena as they naturally occur. This approach enables researchers to gain firsthand insights into complex social, behavioral, or environmental dynamics, providing rich and contextually embedded data for analysis and interpretation.

Field research methods vary widely depending on the research objectives and context but may include techniques such as participant observation, interviews, surveys, focus groups, or ethnographic studies . Field researchers often immerse themselves in the field for an extended period, building rapport with participants, gaining trust, and capturing the nuances and complexities of the research context.

Importance of Field Research

Field research plays a crucial role in various disciplines and industries, serving as a cornerstone for generating new knowledge, understanding real-world phenomena, and informing decision-making and practice.

Here is why field research is important:

• Contextual Understanding:  Field research allows researchers to study phenomena in their natural contexts, providing a nuanced understanding of the social, cultural, and environmental factors that shape behavior, attitudes, and experiences. By immersing themselves in the field, you can capture the intricacies and complexities of real-life situations that may not be apparent in controlled laboratory settings.
• Insights into Human Behavior:  Field research provides valuable insights into human behavior, interactions, and relationships in diverse contexts. By observing and interacting with participants in their natural environments, researchers can uncover patterns, motivations, and social dynamics that influence individual and group behaviors. This understanding is essential for addressing societal challenges, designing interventions, and improving policy and practice.
• Generating Grounded Theory:  Field research often serves as the foundation for grounded theory development, where theoretical frameworks and hypotheses emerge from empirical observations and data analysis. By systematically collecting and analyzing data from the field, you can generate new theories, concepts, or models that are grounded in real-world phenomena and have practical relevance and applicability.
• Validating and Supplementing Existing Knowledge:  Field research provides an opportunity to validate or supplement existing knowledge derived from laboratory studies, surveys, or secondary data sources. By corroborating findings across different methods and contexts, you can enhance the credibility and robustness of their conclusions and contribute to the accumulation of knowledge in their respective fields.
• Informing Policy and Practice:  Field research findings have direct implications for policy development, program planning, and practice in various sectors such as healthcare, education, social services, and environmental management . By generating evidence-based insights and recommendations, field research can inform decision-making processes, guide resource allocation, and improve the effectiveness and relevance of interventions and policies.

Field research offers a unique opportunity to explore, understand, and address real-world phenomena in their natural contexts. By embracing the complexities and nuances of the field, researchers can generate valuable insights, advance theoretical understanding, and make meaningful contributions to scholarship, practice, and society at large.

How to Prepare for Field Research?

Laying the groundwork for your research journey is crucial before diving into the field. This involves a series of preparatory steps aimed at ensuring clarity, focus, and feasibility in your approach.

1. Define Research Objectives

Your research objectives serve as the guiding light throughout your field research endeavor. They delineate the purpose of your study and provide a clear direction for your investigative efforts. When defining your objectives, consider the overarching goals you aim to achieve and the specific outcomes you hope to attain through your research. Whether it's understanding a particular phenomenon, exploring a societal issue, or testing a theoretical proposition, articulate your objectives with precision and clarity.

2. Choose a Research Topic

Selecting the right research topic is paramount to the success of your field research project. Your topic should be aligned with your interests, expertise, and the broader context of your field of study. Consider the relevance, novelty, and significance of potential topics, and choose one that resonates with your intellectual curiosity and research goals. Additionally, ensure that your chosen topic is feasible within the constraints of time, resources, and access to data or participants.

3. Develop Research Questions

Research questions serve as the compass that guides your inquiry and shapes the trajectory of your research journey. These questions should be framed in a way that allows for systematic investigation and exploration of the phenomenon under study. When developing your research questions, strive for clarity, specificity, and relevance to your chosen topic. Consider the scope of inquiry, the level of detail required, and the potential implications of your questions for theory, practice, or policy.

4. Formulate Hypotheses

Hypotheses provide a framework for hypothesis-driven research, allowing you to make predictions about the relationships or patterns you expect to observe in your data. If your research is hypothesis-driven, formulate clear and testable hypotheses that articulate the expected outcomes or associations based on existing theory or empirical evidence. Ensure your hypotheses are falsifiable, meaning they can be rigorously tested and potentially disproven through empirical investigation.

5. Review Existing Literature

Before venturing into the field, take the time to immerse yourself in the existing literature relevant to your research topic. A comprehensive literature review not only provides valuable insights into the current state of knowledge but also helps you identify gaps, contradictions, or areas needing further exploration. Synthesize and critically evaluate the findings, theories, and methodologies presented in the literature, and use this knowledge to inform your own research design , questions, and hypotheses.

6. Secure Necessary Permissions and Resources

Obtaining the requisite permissions and resources is essential for the smooth execution of your field research project. Depending on the nature of your study, you may need to seek ethical approval from institutional review boards or obtain permits for conducting research in specific locations or with certain populations.

Additionally, ensure you have access to the necessary resources, such as funding, equipment, transportation, and logistical support, to carry out your research effectively. Be proactive in addressing potential challenges or barriers that may arise during the planning phase, and seek guidance or assistance as needed to navigate the regulatory and logistical requirements of your research endeavor.

How to Plan Field Research?

As you transition from the preparatory phase to the implementation stage, meticulous planning becomes essential to ensure the success and efficiency of your field research endeavors. Let's delve into the key components of planning field research, from selecting appropriate methodologies to anticipating and mitigating potential challenges.

1. Select Suitable Research Methods

Choosing the proper research methods is pivotal to the success of your field research project. Your research objectives, questions, and the nature of the phenomenon under investigation should guide the selection process. Consider the strengths and limitations of various research methodologies, such as qualitative, quantitative, or mixed methods approaches, and choose the one that best aligns with your research goals. Factors to consider include:

• The level of depth and detail required.
• The type of data you aim to collect.
• The accessibility of research participants or sites.

Be prepared to adapt and refine your chosen methods as you gain insights and experience in the field.

2. Design Research Instruments

Once you've identified your research methods, the next step is to design the instruments or tools you'll use to collect data. Whether it's interview guides, survey questionnaires , observation protocols, or experimental materials , your research instruments should be meticulously crafted to elicit relevant and reliable information from your participants.

Pay attention to the clarity, comprehensiveness, and validity of your instruments, ensuring that they align with your research objectives and are appropriate for your target population or context. Pilot testing your instruments with a small sample of participants can help identify and address any ambiguities or issues before full-scale implementation.

3. Determine Sampling Techniques

Sampling is a critical aspect of field research, influencing the representativeness and generalizability of your findings. There are various sampling techniques available, each suited to different research designs and objectives. Consider factors such as the size and diversity of your target population, the accessibility of potential participants, and the level of precision required for your study.

Standard sampling techniques include probability sampling methods like simple random sampling, stratified sampling , or cluster sampling , as well as non-probability sampling methods like convenience sampling, purposive sampling, or snowball sampling. Choose the sampling technique that best balances practical considerations with the need for valid and reliable data.

4. Create a Research Schedule

Developing a well-structured research schedule is essential for keeping your field research project on track and ensuring you meet your deadlines and milestones. Start by breaking down your research activities into manageable tasks and allocating timeframes for each stage of the process, from pre-fieldwork preparation to data analysis and reporting.

• Be realistic in your estimations and build in buffer time for unexpected delays or challenges that may arise during fieldwork.
• Consider factors such as seasonal variations, logistical constraints, and the availability of participants when scheduling your research activities.
• Regularly review and update your schedule as needed to accommodate changes or revisions to your plans.

5. Identify Potential Challenges and Mitigation Strategies

Field research is inherently unpredictable, and you're likely to encounter various challenges and obstacles along the way. Anticipating these challenges proactively and developing mitigation strategies can help minimize their impact on your research outcomes. Common challenges in field research include logistical issues, recruitment difficulties, ethical dilemmas, and interpersonal conflicts.

Take the time to identify potential risks and vulnerabilities inherent in your research design and context, and develop contingency plans or alternative courses of action to address them. Collaborate with peers, mentors, or experienced researchers to brainstorm solutions and draw on their insights and expertise. By being prepared and adaptable, you can navigate the complexities of field research with confidence and resilience.

How to Conduct Field Research?

Now that you've laid the groundwork and meticulously planned your field research project, it's time to roll up your sleeves and immerse yourself in the field.

Data Collection Techniques

Data collection is the heart of field research, enabling you to gather firsthand insights and observations from the field. You can employ several techniques to collect data, depending on your research objectives, context, and the nature of your study.

• Observational Methods:  Direct observation involves systematically observing and documenting behaviors, interactions, or phenomena in natural settings without interfering or influencing the subjects. This method is particularly useful for studying social interactions, environmental dynamics, or animal behavior.
• Interviewing:   Interviews allow researchers to engage in structured, semi-structured, or unstructured conversations with participants to gather in-depth insights, perspectives, or experiences related to the research topic. Depending on logistical constraints and participant preferences, interviews can be conducted face-to-face, over the phone, or via digital platforms.
• Surveys and Questionnaires :  Surveys involve administering standardized questionnaires or surveys to a sample of respondents to collect quantitative data on their attitudes, beliefs, behaviors, or demographics. Surveys can be distributed in person, via mail, email, or online platforms, depending on the target population and accessibility.
• Focus Groups :  Focus groups bring together a small group of participants to engage in facilitated discussions or brainstorming sessions around specific topics or issues. This method allows you to explore group dynamics, consensus, or dissent among participants and generate rich qualitative data through interaction and dialogue.

Choose the data collection techniques that best align with your research objectives, methodology, and participants' preferences. Be mindful of ethical considerations, informed consent procedures, and the need to maintain confidentiality and privacy during data collection.

As you navigate the intricacies of data collection in your field research journey, imagine streamlining the process and gaining valuable insights in a fraction of the time. With Appinio 's intuitive platform, you can accelerate your research endeavors, transforming hours of data collection into minutes of actionable insights. Empower yourself to make informed decisions swiftly and seamlessly, all while embracing the dynamic nature of field research.   Ready to experience the efficiency of Appinio firsthand? Book a demo now and unlock the power of real-time data collection and research!

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Fieldwork Logistics

Effective management of fieldwork logistics is essential for the smooth execution of your research project and the well-being of both researchers and participants. This entails careful planning, coordination, and organization of various logistical aspects, including participant recruitment, site selection, equipment management, and safety protocols.

• Recruiting Participants:  Identify and recruit eligible participants using appropriate sampling techniques and recruitment strategies. Clearly communicate the purpose and expectations of the study, obtain informed consent, and address any concerns or questions raised by participants.
• Establishing Field Sites:  Select and secure suitable field sites or locations where data collection will take place. Consider factors such as accessibility, safety, privacy, and the relevance of the site to your research objectives. Obtain any necessary permits or permissions required for conducting research in specific locations.
• Managing Equipment and Supplies:  Ensure that you have all the necessary equipment, materials, and resources required for data collection, recording, and storage. This may include audio or video recording devices, notebooks, pens, measuring instruments, or digital devices for data entry.
• Ensuring Research Ethics and Safety:  Adhere to ethical principles and guidelines governing research with human subjects, animals, or sensitive environments. Prioritize participant welfare and safety by implementing appropriate risk management measures, emergency procedures, and protocols for handling sensitive or confidential information.

Regularly assess and reassess the logistical needs and challenges encountered during fieldwork, and be prepared to adapt and improvise as needed to overcome obstacles and ensure the successful completion of your research objectives.

Data Recording and Management

Accurate and systematic data recording is crucial for maintaining the integrity and reliability of your research findings. Establish clear protocols and procedures for recording, organizing, and managing your data throughout the fieldwork process.

• Data Recording:  Document observations, interviews, survey responses, or other forms of data systematically and consistently. Use standardized formats, codes, or identifiers to ensure uniformity and ease of analysis. Consider using digital tools or software for data collection and recording to streamline the process and minimize errors.
• Data Storage and Backup:  Store your data securely and responsibly to prevent loss, theft, or unauthorized access. Back up your data regularly using reliable storage devices or cloud-based platforms to safeguard against data loss or corruption. Implement encryption, password protection, or other security measures to protect sensitive or confidential information.
• Data Validation and Quality Control:  Conduct periodic checks and validations to ensure the accuracy, completeness, and validity of your data. Double-check entries, reconcile discrepancies, and address any outliers or inconsistencies identified during the data collection process. Maintain detailed documentation of any revisions or corrections made to the dataset.

By implementing robust data recording and management practices, you can enhance the reliability, transparency, and reproducibility of your research outcomes and facilitate the analysis and interpretation of your findings.

Field Research Examples

Field research plays a pivotal role in helping businesses understand their customers, market dynamics, and competitive landscape. Here are some examples of how field research can be applied in real-world scenarios.

Customer Observation and Ethnography

Imagine a retail company seeking to improve its store layout and enhance customers' shopping experience. By conducting field research through customer observation and ethnographic studies , researchers can immerse themselves in the retail environment, observing how customers navigate the store, interact with products , and make purchasing decisions.

Through careful observation and note-taking, you can uncover valuable insights into customer preferences, behaviors, and pain points, informing strategic decisions around product placement, signage, and store design.

In-Depth Interviews and Focus Groups

A tech startup developing a new mobile app wants to gather feedback from potential users to refine its features and user interface. Through in-depth interviews and focus groups conducted in the field, researchers can engage directly with target users, exploring their needs, preferences , and usage patterns.

Asking probing questions and facilitating group discussions can elicit rich qualitative insights into user experiences, pain points, and desired functionalities. This firsthand feedback can guide the iterative development process, ensuring that the app meets the needs and expectations of its intended audience.

Market Research and Competitive Analysis

A multinational corporation launching a new product in a foreign market conducts field research to assess market demand and understand local competitors. Researchers may conduct surveys, interviews, and market observations to gather data on consumer preferences, buying behavior, and competitor offerings.

By analyzing this data, the company can identify market opportunities, refine its marketing strategy, and tailor its product offerings to meet the specific needs and preferences of the target market . Field research also provides valuable insights into competitive positioning, allowing the company to differentiate itself and capitalize on its unique strengths.

User Testing and Usability Studies

A software development company wants to ensure that its website is user-friendly and intuitive for visitors. Through field research methods such as user testing and usability studies , researchers can observe real users interacting with the website in a naturalistic setting.

By monitoring users' actions, navigation patterns, and feedback, you can identify usability issues, areas of confusion, and opportunities for improvement. This iterative process of testing and refinement helps optimize the website's design and functionality, ultimately enhancing the user experience and driving customer satisfaction and loyalty.

Employee Feedback and Organizational Culture

A large corporation embarks on a field research initiative to better understand employee satisfaction, engagement, and organizational culture. Through surveys, focus groups, and participatory observation, researchers gather feedback from employees across different departments and hierarchical levels.

By exploring topics such as work-life balance, communication channels, and leadership effectiveness, you can identify areas of strength and areas for improvement within the organization. This insights-driven approach enables the company to implement targeted interventions, policies, and initiatives to foster a positive and inclusive work environment, ultimately enhancing employee morale, productivity, and retention.

In each of these examples, field research serves as a valuable tool for generating actionable insights, informing strategic decision-making, and driving business success. By embracing a hands-on, experiential approach to research, businesses can gain a competitive edge in today's dynamic and rapidly evolving marketplace.

How to Analyze Field Research Data?

Once you've collected data in the field, the next critical step is to analyze it to derive meaningful insights and draw conclusions.

1. Clean and Organize Data

Before delving into the analysis, it's essential to clean and organize your data to ensure its quality and integrity. Data cleaning involves identifying and rectifying errors, inconsistencies, or missing values in your dataset. Data cleaning tasks include:

• Removing Outliers:  Identify and remove any extreme or erroneous data points that may skew your analysis or distort your findings.
• Handling Missing Data:  Address missing values by imputing them using appropriate techniques such as mean imputation, regression imputation, or multiple imputation.
• Standardizing Variables:  Ensure consistency in measurement units, scales, or formats across variables to facilitate comparison and analysis.
• Checking for Data Entry Errors:  Review data entries for typos, duplicates, or other inaccuracies that may arise during data collection or recording.

Once the data cleaning process is complete, organize your dataset in a structured and systematic manner to facilitate analysis. Create variables, labels, or categories as needed, and document any transformations or manipulations applied to the data for transparency and reproducibility.

2. Apply Analytical Techniques

With a clean and organized dataset in hand, you can now apply analytical techniques to uncover patterns, relationships, or trends within the data. The choice of analytical techniques will depend on your research questions, objectives, and the nature of your data.

Analytical methods used in field research include:

• Descriptive Statistics :  Calculate measures of central tendency, variability, and distribution to summarize and describe your data.
• Inferential Statistics :  Use statistical tests such as t-tests, chi-square tests, regression analysis , or analysis of variance (ANOVA) to test hypotheses, compare groups, or examine relationships between variables.
• Qualitative Analysis:  Employ qualitative data analysis techniques such as thematic analysis , content analysis, or grounded theory to explore themes, patterns, or meanings embedded within textual or narrative data.
• Mixed Methods Analysis:  Integrate quantitative and qualitative data to gain a more comprehensive understanding of the research phenomenon through triangulation or data transformation techniques.

Select analytical techniques appropriate for your research design, data type, and research questions. Ensure your analyses are conducted rigorously and transparently, adhering to established standards and guidelines in your field.

3. Interpret Findings

Once the analysis is complete, it's time to interpret the findings and draw meaningful conclusions from your data. Interpretation involves making sense of the results in the context of your research objectives, theoretical framework, and empirical evidence.

• Contextualizing Results:  Situate your findings within the broader context of existing literature, theoretical perspectives, or real-world phenomena to provide meaningful insights and interpretations.
• Identifying Patterns and Trends:  Highlight recurring patterns, trends, or relationships observed in the data and discuss their implications for theory, practice, or policy.
• Exploring Alternative Explanations:  Consider alternative explanations or interpretations of the findings and discuss their potential implications for the validity and reliability of your conclusions.
• Addressing Unexpected Findings:  Acknowledge and address any unexpected or counterintuitive findings that may challenge existing assumptions or theories and offer plausible explanations or avenues for further exploration.

Communicate your interpretations clearly and concisely, using evidence from your data to support your claims and conclusions. Be transparent about the limitations and uncertainties inherent in your findings, and discuss their implications for future research or practice.

4. Address Limitations and Bias

No research study is without limitations or biases, and it's essential to acknowledge and address these shortcomings transparently. To address limitations and bias in your field research:

• Methodological Limitations:  Discuss any limitations or constraints inherent in your research design, sampling methods, or data collection techniques that may have influenced the validity or generalizability of your findings.
• Selection Bias :  Be mindful of selection bias, where certain groups or individuals are overrepresented or underrepresented in your sample, and consider its potential impact on the reliability and validity of your results.
• Social Desirability Bias:  Recognize the influence of social desirability bias, where participants may provide responses that are perceived as socially acceptable rather than truthful, and consider strategies to mitigate its effects.
• Researcher Bias:  Reflect on your own biases, assumptions, or preconceptions that may have influenced the research process or interpretation of findings, and strive for objectivity and reflexivity in your analysis and reporting.

By acknowledging and addressing limitations and biases transparently, you demonstrate intellectual honesty and integrity, and contribute to the credibility and robustness of your research outcomes.

How to Report Field Research Results?

Communicating your research findings effectively is essential for sharing your insights with the academic community, policymakers, practitioners, and other stakeholders. Here are some strategies for reporting and presenting your results:

• Structuring the Research Report:  Organize your research report in a clear and logical manner, following the conventions of academic writing. Include sections such as introduction, literature review, methodology, results, discussion, and conclusions. Each section should flow cohesively, guiding the reader through the research process from inception to conclusion.
• Writing Techniques and Guidelines:  Use clear, concise, and jargon-free language to convey your findings to a diverse audience. Structure your sentences and paragraphs logically, and use headings, subheadings, and bullet points to enhance readability. Pay attention to grammar, spelling, and punctuation, and adhere to the formatting style prescribed by your discipline or publication venue.
• Creating Visual Representations: Enhance your research report or presentation with visual representations such as tables, charts, graphs, heatmaps , or diagrams. Choose visual formats that effectively illustrate key findings or trends in your data. Ensure that your visuals are clear, accurate, and appropriately labeled, and provide a brief caption or explanation to contextualize the information presented.
• Preparing Presentations:  Design engaging and informative presentations highlighting your research's main findings and implications. Use slides, visuals, and storytelling techniques to capture your audience's attention and convey your message effectively. Structure your presentation logically, with a clear introduction, main body, and conclusion, and allow time for questions and discussion.
• Sharing Findings with Stakeholders:  Share your research findings with relevant stakeholders, including academic peers, policymakers, practitioners, or community members. Tailor your communication approach to the needs and preferences of your audience, and choose appropriate dissemination channels such as conferences, seminars, publications, or social media platforms. Invite feedback or collaboration whenever possible, and be open to engaging in dialogue and knowledge exchange with your audience.

Effective reporting and presentation of research results not only showcase the significance and impact of your work but also contribute to knowledge dissemination, collaboration, and informed decision-making in your field. Strive for clarity, coherence, and engagement in your communication efforts, and consider your audience's diverse needs and interests when crafting your messages.

Conclusion for Field Research

Field research is a powerful tool for gaining a deeper understanding of the world around us. By venturing into real-life settings, you can uncover valuable insights into human behavior, societal dynamics, and natural phenomena. Whether studying the behavior of animals in their natural habitats or exploring the intricacies of human interactions, field research offers a unique perspective that complements other research methods. By embracing the complexities and nuances of the field, researchers can generate knowledge that is grounded in real-world experiences and has practical implications for addressing pressing societal challenges. Furthermore, field research isn't just about collecting data—it's about making a difference. The i nsights gained from field studies can inform policy decisions, shape interventions, and drive positive change in communities and organizations . By sharing their findings with stakeholders, you can contribute to evidence-based decision-making and foster collaboration between academia, government, and civil society.

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5.9: Field Research

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• Explain the three types of field research: participant observation, ethnography, and case studies

Field Research

The work of sociology rarely happens in limited, confined spaces. Sociologists seldom study subjects in their own offices or laboratories. Rather, sociologists go out into the world. They meet subjects where they live, work, and play. Field research refers to gathering primary data from a natural environment without doing a lab experiment or a survey. It is a research method suited to an interpretive framework rather than to the scientific method. To conduct field research, the sociologist must be willing to step into new environments and observe, participate, or experience those worlds. In field work, the sociologists, rather than the subjects, are the ones out of their element.

The researcher interacts with or observes a person or people and gathers data along the way. The key point in field research is that it takes place in the subject’s natural environment, whether it’s a coffee shop or tribal village, a homeless shelter or the DMV, a hospital, airport, mall, or beach resort.

While field research often begins in a specific setting , the study’s purpose is to observe specific behaviors in that setting. Field work is optimal for observing how people behave. It is less useful, however, for understanding why they behave that way. You can’t really narrow down cause and effect when there are so many variables to be factored into a natural environment.

Many of the data gathered in field research are based not on cause and effect but on correlation. And while field research looks for correlation, its small sample size does not allow for establishing a causal relationship between two variables.

Parrotheads as Sociological Subjects

Some sociologists study small groups of people who share an identity in one aspect of their lives. Almost everyone belongs to a group of like-minded people who share an interest or hobby. Scientologists, Nordic folk dancers, or members of Mensa (an organization for people with exceptionally high IQs) express a specific part of their identity through their affiliation with a group. Those groups are often of great interest to sociologists.

Jimmy Buffett, an American musician who built a career from his top-10 song “Margaritaville,” has a following of devoted groupies called Parrotheads. Some of them have taken fandom to the extreme, making Parrothead culture a lifestyle. In 2005, Parrotheads and their subculture caught the attention of researchers John Mihelich and John Papineau. The two saw the way Jimmy Buffett fans collectively created an artificial reality. They wanted to know how fan groups shape culture.

What Mihelich and Papineau found was that Parrotheads, for the most part, do not seek to challenge or even change society, as many sub-groups do. In fact, most Parrotheads live successfully within society, holding upper-level jobs in the corporate world. What they seek is escape from the stress of daily life.

At Jimmy Buffett concerts, Parrotheads engage in a form of role play. They paint their faces and dress for the tropics in grass skirts, Hawaiian leis, and Parrot hats. These fans don’t generally play the part of Parrotheads outside of these concerts; you are not likely to see a lone Parrothead in a bank or library. In that sense, Parrothead culture is less about individualism and more about conformity in a group setting. Being a Parrothead means sharing a specific identity. Parrotheads feel connected to each other: it’s a group identity, not an individual one.

In their study, Mihelich and Papineau quote from a book by sociologist Richard Butsch, who writes, “un-self-conscious acts, if done by many people together, can produce change, even though the change may be unintended” (2000). Many Parrothead fan groups have performed good works in the name of Jimmy Buffett culture, donating to charities and volunteering their services.

However, the authors suggest that what really drives Parrothead culture is commercialism. Jimmy Buffett’s popularity was dying out in the 1980s until being reinvigorated after he signed a sponsorship deal with a beer company. These days, his concert tours alone generate nearly $30 million a year. Buffett made a lucrative career for himself by partnering with product companies and marketing Margaritaville in the form of T-shirts, restaurants, casinos, and an expansive line of products. Some fans accuse Buffett of selling out, while others admire his financial success. Buffett makes no secret of his commercial exploitations; from the stage, he’s been known to tell his fans, “Just remember, I am spending your money foolishly.”

Mihelich and Papineau gathered much of their information online. Referring to their study as a “Web ethnography,” they collected extensive narrative material from fans who joined Parrothead clubs and posted their experiences on websites. “We do not claim to have conducted a complete ethnography of Parrothead fans, or even of the Parrothead Web activity,” state the authors, “but we focused on particular aspects of Parrothead practice as revealed through Web research” (2005). Fan narratives gave them insight into how individuals identify with Buffett’s world and how fans used popular music to cultivate personal and collective meaning.

In conducting studies about pockets of culture, most sociologists seek to discover a universal appeal. Mihelich and Papineau stated, “Although Parrotheads are a relative minority of the contemporary US population, an in-depth look at their practice and conditions illuminate [sic] cultural practices and conditions many of us experience and participate in” (2005).

Here, we will look at three types of field research: participant observation, ethnography, and the case study.

Participant Observation

In participant observation research, a sociologist joins people and participates in a group’s routine activities for the purpose of observing them within that context. This method lets researchers experience a specific aspect of social life. A researcher might go to great lengths to get a firsthand look into a trend, institution, or behavior. Researchers temporarily put themselves into roles and record their observations. A researcher might work as a waitress in a diner, live as a homeless person for several weeks, or ride along with police officers as they patrol their regular beat.

Although these researchers try to blend in seamlessly with the population they study, they are still obligated to obtain IRB approval. In keeping with scholarly objectives, the purpose of their observation is different from simply “people watching” at one’s workplace, on the bus or train, or in a public space.

At the beginning of a field study, researchers might have a question: “What really goes on in the kitchen of the most popular diner on campus?” or “What is it like to experience homelessness?” Participant observation is a useful method if the researcher wants to explore a certain environment from the inside.

Field researchers simply want to observe and learn. In such a setting, the researcher will be alert and open minded to whatever happens, recording all observations accurately. Soon, as patterns emerge, questions will become more specific, observations will lead to hypotheses, and hypotheses will guide the researcher in shaping data into results.

Some sociologists prefer not to alert people to their presence. The main advantage of covert participant observation is that it allows the researcher access to authentic, natural behaviors of a group’s members. The challenge, however, is gaining access to a setting without disrupting the pattern of others’ beha vior. Becoming an inside member of a group, organization, or subculture takes time and effort. Researchers must pretend to be something they are not. The process could involve role playing, making contacts, networking, or applying for a job. Whenever deception is involved in sociological research, it will be intensely scrutinized and may or may not be approved by an institutional IRB.

Once inside a group, participation observation research can last months or even years. Sociologists have to balance the types of interpersonal relationships that arise from living and/or working with other people with objectivity as a researcher. They must keep their purpose in mind and apply the sociological perspective. That way, they illuminate social patterns that are often unrecognized. Because information gathered during participant observation is mostly qualitative, rather than quantitative, the e nd results are often descriptive or interpretive. This type of research is well-suited to learning about the kinds of human behavior or social groups that are not known by the scientific community, who are particularly closed or secretive, or when one is attempting to understand societal structures, as we will see in the following example.

Nickel and Dimed (2001, 2011)

Journalist Barbara Ehrenreich con ducted participation observation research for her book Nickel and Dimed . One day over lunch with her editor, Ehrenreich mentioned an idea. How can people exist on minimum-wage work? How do low-income workers get by? she wondered aloud. Someone should do a study. To her surprise, her editor responded, Why don’t you do it?

That’s how Ehrenreich found herself joining the ranks of the working class. For several months, she left her comfortable home and lived and worked among people who lacked, for the most part, higher education and marketable job skills. Undercover, she applied for and worked minimum wage jobs as a waitress, a cleaning woman, a nursing home aide, and a retail chain employee. During her participant observation, she used only her income from those jobs to pay for food, clothing, transportation, and shelter.

She discovered the obvious, that it’s almost impossible to get by on minimum wage service work. She also experienced and observed attitudes many middle and upper-class people never think about. She witnessed firsthand the treatment of working class employees. She saw the extreme measures people take to make ends meet and to survive. She described fellow employees who held two or three jobs, worked seven days a week, lived in cars, could not pay to treat chronic health conditions, got randomly fired, submitted to drug tests, and moved in and out of homeless shelters. She brought aspects of that life to light, describing difficult working conditions and the poor treatment that low-wage workers suffer.

Nickel and Dimed: On (Not) Getting By in America , the book she w rote upon her return to her real life as a well-paid writer, has been widely read and used in many college classrooms. The first edition was published in 2001 and a follow-up post-recession edition was published with updated information in 2011.

Ethnography

Ethnography is the extended observation of the social perspective and cultural values of an entire social setting. Ethnogra phies involve objective observation of an entire community. British anthropologist Bronislaw Malinowski, who studied the Trobriand Islanders near Papua New Guinea during World War I, was one of the first anthropologists to engage with the communities they studied and he became known for this methodological contribution, which different from the detached observations that took place from a distance (i.e., “on the verandas” or “armchair anthropology”).

Although anthropologists had been doing ethnographic research longer, sociologists were doing ethnographic research in the 20th century, particularly in what became known as The Chicago School at the University of Chicago. William Foote Whyte’s Street Corner Society: The Social Structure of an Italian Slum (1943) is a seminal work of urban ethnography and a “classic” sociological text.

The heart of an ethnographic study focuses on how subjects view their own social standing and how they understand themselves in relation to a community. An ethnographic study might observe, for example, a small U.S. fishing town, an Inuit community, a village in Thailand, a Buddhist monastery, a private boarding school, or an amusement park. These places all have borders. People live, work, study, or vacation within those borders. People are there for a certain reason and therefore behave in certain ways and respect certain cultural norms. An ethnographer would commit to spending a predetermined amount of time studying every aspect of the chosen place, taking in as much as possible.

A sociologist studying a tribe in the Amazon might watch the way villagers go about their daily lives and then write a paper about it. To observe a spiritual retreat center, an ethnographer might attend as a guest for an extended stay, observe and record data, and collate the material into results.

The Making of Middletown: A Study in Modern U.S. Culture

In 1924, a young married couple named Robert and Helen Lynd undertook an unprecedented ethnography: to apply sociological methods to the study of one U.S. city in order to discover what “ordinary” people in the United States did and believed. Choosing Muncie, Indiana (population about 30,000), as their subject, they moved to the small town and lived there for eighteen months.

Ethnographers had been examining other cultures for decades—groups considered minority or outsider—like gangs, immigrants, and the poor. But no one had studied the so-called average American.

Recording interviews and using surveys to gather data, the Lynds did not sugarcoat or idealize U.S. life (PBS). They objectively stated what they observed. Researching existing sources, they compared Muncie in 1890 to the Muncie they observed in 1924. Most Muncie adults, they found, had grown up on farms but now lived in homes inside the city. From that discovery, the Lynds focused their study on the impact of industrialization and urbanization.

They observed that the workers of Muncie were divided into business class and working class groups. They defined business class as dealing with abstract concepts and symbols, while working class people used tools to create concrete objects. The two classes led different lives with different goals and hopes. However, the Lynds observed, mass production offered both classes the same amenities. Like wealthy families, the working class was now able to own radios, cars, washing machines, telephones, vacuum cleaners, and refrigerators. This was a newly emerging economic and material reality of the 1920s.

As the Lynds worked, they divided their manuscript into six sections: Getting a Living, Making a Home, Training the Young, Using Leisure, Engaging in Religious Practices, and Engaging in Community Activities. Each chapter included subsections such as “The Long Arm of the Job” and “Why Do They Work So Hard?” in the “Getting a Living” chapter.

When the study was completed, the Lynds encountered a big problem. The Rockefeller Foundation, which had commissioned the book, claimed it was useless and refused to publish it. The Lynds asked if they could seek a publisher themselves.

As it turned out, Middletown: A Study in Modern American Culture was not only published in 1929, but also became an instant bestseller, a status unheard of for a sociological study. The book sold out six printings in its first year of publication, and has never gone out of print (PBS).

Nothing like it had ever been done before. Middletown was reviewed on the front page of the New York Times . Readers in the 1920s and 1930s identified with the citizens of Muncie, Indiana, but they were equally fascinated by the sociological methods and the use of scientific data to define ordinary people in the United States. The book was proof that social data were important—and interesting—to the U.S. public.

Institutional Ethnography

Institutional ethnography is an extension of basic ethnographic research principles that focuses intentionally on everyday concrete social relationships. Developed by Canadian sociologist Dorothy E. Smith, institutional ethnography is often considered a feminist-inspired approach to social analysis and primarily considers women’s experiences within male-dominated societies and power structures. Smith’s work challenges sociology’s exclusion of women, both academically and in the study of women’s lives (Fenstermaker, n.d.).

Historically, social science research tended to objectify women and ignore their experiences except as viewed from a male perspective. Modern feminists note that describing women, and other marginalized groups, as subordinates helps those in authority maintain their own dominant positions (Social Sciences and Humanities Research Council of Canada, n.d.). Smith’s three major works explored what she called “the conceptual practices of power” (1990; cited in Fensternmaker, n.d.) and are still considered seminal works in feminist theory and ethnography.

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Sometimes a researcher wants to study one specific person or event. A case study is an in-depth analysis of a single event, situation, or individual. To conduct a case study, a researcher examines existing sources like documents and archival records, conducts interviews, or engages in direct observation and even participant observation, if possible.

Researchers might use this method to study a single case of, for example, a foster child, drug lord, cancer patient, criminal, or rape victim. However, a major criticism of the case study method is that a developed study of a single case, while offering depth on a topic, does not provide broad enough evidence to form a generalized conclusion. In other words, it is difficult to make universal claims based on just one person, since one person does not verify a pattern. This is why most sociologists do not use case studies as a primary research method.

However, case studies are useful when the single case is unique. In these instances, a single case study can add tremendous knowledge to a certain discipline. For example, a feral child, also called a “wild child,” is one who grows up isolated from other human beings. Feral children grow up without social contact and language, which are elements crucial to a “civilized” child’s development. These children mimic the behaviors and movements of animals, and often invent their own language. There are only about one hundred cases of “feral children” in the world.

As you may imagine, a feral child is a subject of great interest to researchers. Feral children provide unique information about child development because they have grown up outside of the parameters of “normal” child socialization and language acquisition. And since there are very few feral children, the case study is the most appropriate method for researchers to use in studying the subject.

At age three, a Ukranian girl named Oxana Malaya suffered severe parental neglect. She lived in a shed with dogs, and she ate raw meat and scraps. Five years later, a neighbor called authorities and reported seeing a girl who ran on all fours, barking. Officials brought Oxana into society, where she was cared for and taught some human behaviors, but she never became fully socialized. She has been designated as unable to support herself and now lives in a mental institution (Grice 2011). Case studies like this offer a way for sociologists to collect data that may not be collectable by any other method.

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• Modification, adaptation, and original content. Authored by : Sarah Hoiland for Lumen Learning. Provided by : Lumen Learning. License : CC BY: Attribution
• Research Methods. Authored by : OpenStax CNX. Located at : https://cnx.org/contents/[email protected]:5y6RWnGd@14/Research-Methods . License : CC BY: Attribution . License Terms : Download for free at http://cnx.org/contents/[email protected]
• Section on content analysis, Introduction to Sociology 2e. Authored by : William Little. Provided by : BC Open Textbooks. Located at : https://opentextbc.ca/introductiontosociology/ . License : CC BY: Attribution

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Field Methods

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Field Methods (formerly Cultural Anthropology Methods ) publishes articles about methods used by field investigators from the social and behavioral sciences in the collection, management, analysis and presentation of data about human thought and/or human behavior in the natural world. The data can be qualitative or quantitative, as can the methods for analysis and presentation.

The indispensable tool for scholars, students and professionals who do fieldwork, Field Methods offers:

• Important refereed articles
• Descriptions of methodological advances
• Advice on the use of specific field techniques
• Help with both qualitative and quantitative methods... all the tools necessary for those who conduct fieldwork.

Articles are welcome from the scientific or interpretive traditions, from basic and applied researchers. Articles are welcomed from academics, from private consultants, and from colleagues who work in corporate environments.

Aims: Field Methods publishes articles about methods used by field investigators from the social and behavioral sciences in the collection, management, analysis and presentation of data about human thought and/or human behavior in the natural world. The data can be qualitative or quantitative, as can the methods for analysis and presentation.

Scope: Field Methods publishes articles in three formats: research articles, short takes, and review articles.

Research articles: Research articles should focus on empirical tests of new methods and on new uses for existing methods (rather than the substantive findings of research). Articles for Field Methods should advance a method rather than simply report on the application of a method. Research articles should not exceed 6,000 words, including all materials.

Short Takes: Short Takes are brief articles on the application of methods that provide step-by-step instructions that are meant to fill in the gaps in the literature on the real how-to of existing methods. Short takes are 1500 words max, excluding abstract and references.

Methods Reviews: Method Review articles review front-edge work on existing methods. Method Reviews are solicited by invitation only.

• Anthropological Index Online
• Anthropological Literature
• Clarivate Analytics: Current Contents - Physical, Chemical & Earth Sciences
• Family & Society Studies Worldwide (NISC)
• Linguistics Abstracts
• ProQuest: CSA Sociological Abstracts
• ProQuest: International Bibliography of the Social Sciences (IBSS)
• Psychological Abstracts
• SRM Database of Social Research Methodology
• Social SciSearch
• Social Sciences Citation Index (Web of Science)

This Journal is a member of the Committee on Publication Ethics .

This Journal recommends that authors follow the Recommendations for the Conduct, Reporting, Editing, and Publication of Scholarly Work in Medical Journals formulated by the International Committee of Medical Journal Editors (ICMJE).

Please read the guidelines below, then visit the Journal’s submission site [ https://mc.manuscriptcentral.com/fmx ] to upload your manuscript. Please note that manuscripts not conforming to these guidelines may be returned. Remember, you can log in to the submission site at any time to check on the progress of your paper through the peer review process.

Sage Publishing disseminates high-quality research and engaged scholarship globally, and we are committed to diversity and inclusion in publishing. We encourage submissions from a diverse range of authors from across all countries and backgrounds.

Only manuscripts of sufficient quality that meet the aims and scope of Field Methods will be reviewed.

There are no fees payable to submit or publish in this Journal. Open Access options are available - see section 3.3 below.

As part of the submission process, you will be required to warrant that you are submitting your original work, that you have the rights in the work, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you, that you are submitting the work for first publication in the Journal and that it is not being considered for publication elsewhere and has not already been published elsewhere. Please see our guidelines on prior publication and note that Field Methods will consider submissions of papers that have been posted on preprint servers; please alert the Editorial Office when submitting (contact details are at the end of these guidelines) and include the DOI for the preprint in the designated field in the manuscript submission system. If your paper is accepted, you must include a link on your preprint to the final version of your paper.

If you have any questions about publishing with Sage, please visit the Sage Journal Solutions Portal .

• What do we publish? 1.1 Aims & Scope 1.2 Article types 1.3 Writing your paper
• Editorial policies 2.1 Peer review policy 2.2 Authorship 2.3 Acknowledgements 2.4 Funding 2.5 Declaration of conflicting interests 2.6 Research Data
• Publishing policies 3.1 Publication ethics 3.2 Contributor's publishing agreement 3.3 Open access and author archiving
• Preparing your manuscript 4.1 Formatting 4.2 Artwork, figures and other graphics 4.3 Supplemental material 4.4 Reference style 4.5 English language editing services
• Submitting your manuscript 5.1 ORCID 5.2 Information required for completing your submission 5.3 Permissions
• On acceptance and publication 6.1 Sage Production 6.2 Online First publication 6.3 Access to your published article 6.4 Promoting your article
• Further information 7.1 Appealing the publication decision

1. What do we publish?

1.1 Aims & Scope

Before submitting your manuscript to Field Methods , please ensure you have read the Aims & Scope .

1.2 Article Types

Research articles should focus on empirical tests of new methods and on new uses for existing methods (rather than the substantive findings of research). Articles for  Field Methods  should advance a method rather than simply report on the application of a method. Research articles should be submitted as one of the following manuscript types:

Original Article: These should be between 3,000 to 6,000 words, including all materials: abstract, text, references, acknowledgments, and space for tables and figures. Limit abstract to 150 words. Authors should estimate that figures and tables are each the equivalent of 300 to 500 words of text each. Supplemental materials that are not integral to a paper do not count toward the word limit. However, these materials must be truly supplemental - this is, ancillary to the main arguments in a paper. Title pages do not count toward the word limit, but must be submitted together with the main manuscript.

Original Article - Brief: Any research article below 3,000 words should be submitted under this article type. The word count include all materials: abstract, text, references, acknowledgments, and space for tables and figures. Limit abstract to 150 words. Authors should estimate that figures and tables are each the equivalent of 300 to 500 words of text each. Please submit all materials in one document. Supplemental materials that are not integral to a paper do not count toward the word limit. However, these materials must be truly supplemental - this is, ancillary to the main arguments in a paper. Title pages do not count toward the word limit, but must be submitted together with the main manuscript.

Short Takes : Short Takes are brief articles on the application of methods that provide step-by-step instructions that are meant to fill in the gaps in the literature on the real how-to of existing methods. Short Takes are 1500 words max., excluding abstract, tables, figures, and references. Articles submitted as Short Takes, should draw on evidence from published literature, whether the author's own publications or those of other researchers. This evidence base can be supplemented with first-person insights from the methods underlying authors' own published work.

Reviews : Method Review articles review front-edge work on existing methods. Method Reviews are solicited by invitation only.

Note on word count : The word count is calculated including all materials: abstract, text, references, acknowledgments, and space for tables and figures. To calculate the space taken by figures and tables, consider 300 words for smaller figures/tables (up to half a page of  Field Methods ) and 500 words for larger figures/tables (up to a full page). Calculate the word count as suggested and not by considering the actual figure and table word count that appears in your document.  Submit all figures and tables in the main document and not as separate files. 

Field Methods  encourages first-person writing and discourages endnotes.

Authors can include supplemental materials, but those materials must be truly ancillary to the main article. 

1.3 Writing your paper

The Sage Author Gateway has some general advice and on  how to get published, plus links to further resources. Sage Author Services also offers authors a variety of ways to improve and enhance their article including English language editing, plagiarism detection, and video abstract and infographic preparation.

Submit your article as a single document, including the title page (with author affiliations), abstracts, main article, end notes, and references. Tables and references may be submitted in the document or in a single, separate file. Please DO NOT submit keywords.  Field Methods  does not publish keywords. Supplemental materials must be truly ancillary to the main article.

1.3.1 Make your article discoverable

For information and guidance on how to make your article more discoverable, visit our Gateway page on: How to Help Readers Find Your Article Online .

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2. Editorial policies

2.1 Peer review policy

Field Methods operates a conventional single-anonymized reviewing policy in which the reviewer’s name is always concealed from the submitting author.

As standard practice, Sage does not permit the use of author-suggested reviewers.

Field Methods is committed to delivering high-quality, fast peer-review for your paper, and as such, has partnered with Publons. Publons is a third-party service that seeks to track, verify, and give credit for peer review. Reviewers for Field Methods can opt into Publons to claim their reviews or have them automatically verified and added to their reviewer profile. Reviewers claiming credit for their review will be associated with the relevant journal, but the article name, reviewer’s decision, and the content of their review is not published on the site. For more information,  visit the Publons website.

The Editor or members of the Editorial Board may occasionally submit their own manuscripts for possible publication in the Journal. In these cases, the peer review process will be managed by alternative members of the Board, and the submitting Editor/Board member will have no involvement in the decision-making process.

2.2 Authorship

All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.

Please note that AI chatbots, for example ChatGPT, should not be listed as authors. For more information see the policy on Use of ChatGPT and generative AI tools .

2.3 Acknowledgements

All contributors who do not meet the criteria for authorship should be listed in an Acknowledgements section. Examples of those who might be acknowledged include a person who provided purely technical help or a department chair who provided only general support.

Any acknowledgements should appear first at the end of your article prior to your Declaration of Conflicting Interests (if applicable), any notes, and your References.

2.3.1 Third party submissions Where an individual who is not listed as an author submits a manuscript on behalf of the author(s), a statement must be included in the Acknowledgements section of the manuscript and in the accompanying cover letter. The statements must:

• Disclose this type of editorial assistance – including the individual’s name, company, and level of input
• Identify any entities that paid for this assistance
• Confirm that the listed authors have authorized the submission of their manuscript via third party and approved any statements or declarations, e.g., conflicting interests, funding, etc.

Where appropriate, Sage reserves the right to deny consideration to manuscripts submitted by a third party rather than by the authors themselves .

2.3.2 Writing assistance

Individuals who provided writing assistance, e.g., from a specialist communications company, do not qualify as authors and so should be included in the Acknowledgements section. Authors must disclose any writing assistance – including the individual’s name, company, and level of input – and identify the entity that paid for this assistance. It is not necessary to disclose use of language polishing services.

2.4 Funding

Field Methods requires all authors to acknowledge their funding in a consistent fashion under a separate heading.  Please visit the Funding Acknowledgements page on the Sage Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding or state that: This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.

2.5 Declaration of conflicting interests

Field Methods encourages authors to include a declaration of any conflicting interests and recommends you review the good practice guidelines on the Sage Journal Author Gateway .

2.6 Research data

The journal is committed to facilitating openness, transparency, and reproducibility of research and has the following research data sharing policy. For more information, including FAQs, please visit the Sage Research Data policy pages .

Subject to appropriate ethical and legal considerations, authors are encouraged to:

• share your research data in a relevant public data repository
• include a data availability statement linking to your data. If it is not possible to share your data, we encourage you to consider using the statement to explain why it cannot be shared.
• cite this data in your research

3. Publishing Policies

3.1 Publication ethics

Sage is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the Sage Author Gateway .

3.1.1 Plagiarism

Field Methods and Sage take issues of copyright infringement, plagiarism, or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors, and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the Journal against malpractice. Submitted articles may be checked with duplication-checking software. Where an article, for example, is found to have plagiarized other work or included third-party copyright material without permission or with insufficient acknowledgement, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to publishing an erratum or corrigendum (correction); retracting the article; taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies, or taking appropriate legal action.

3.1.2 Prior publication

If material has been previously published, it is not generally acceptable for publication in a Sage journal. However, there are certain circumstances where previously published material can be considered for publication. Please refer to the guidance on the Sage Author Gateway or if in doubt, contact the Editor at the address given below.

Please note that Field Method accepts preprints as original submissions.

3.2 Contributor's publishing agreement

Before publication, Sage requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. Sage’s Journal Contributor’s Publishing Agreement is an exclusive license agreement which means that the author retains copyright in the work but grants Sage the sole and exclusive right and license to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than Sage. In this case, copyright in the work will be assigned from the author to the society. For more information, please visit the Sage Author Gateway .

3.3 Open access and author archiving

Field Methods  offers optional open access publishing via the Sage Choice programme and Open Access agreements, where authors can publish open access either discounted or free of charge depending on the agreement with Sage. Find out if your institution is participating by visiting Open Access Agreements at Sage . For more information on Open Access publishing options at Sage please visit Sage Open Access . For information on funding body compliance, and depositing your article in repositories, please visit Sage’s Author Archiving and Re-Use Guidelines and Publishing Policies .

4. Preparing your manuscript for submission

4.1 Formatting

The preferred format for your manuscript is Word.  Field Methods uses single-anonymized reviewing: the reviewer knows the name and affiliation of the author but the reviewer is anonymous to the author. In submitting an article to Field Methods for review, please include all authors' names and affiliations on the title page.

4.2 Artwork, figures and other graphics

Authors should estimate that any figures and tables are the equivalent of 300-500 words of text each. Abstracts must not exceed 150 words.

For guidance on the preparation of illustrations, pictures, and graphs in electronic format, please visit Sage’s Manuscript Submission Guidelines .

Figures supplied in color will appear in color online regardless of whether or not these illustrations are reproduced in color in the printed version. For specifically requested color reproduction in print, you will receive information regarding the costs from Sage after receipt of your accepted article.

4.3 Supplemental material

This Journal can host additional materials online (e.g., datasets, podcasts, videos, images, etc.) alongside the full-text of the article. For more information, please refer to our guidelines on submitting supplementary files .

4.4 Reference style

Field Methods adheres to the ASA Style Guide. View the guide here to ensure your manuscript conforms to this style.

4.5 English language editing services

Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the journal’s specifications should consider using Sage Language Services. Visit Sage Language Services on our Journal Author Gateway for further information.

5. Submitting your manuscript

Field Methods is hosted on Sage Track, a web-based online submission and peer review system powered by ScholarOne™ Manuscripts. Visit https://mc.manuscriptcentral.com/fmx to log in and submit your article online.

IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for the Journal in the past year, it is likely that you will have had an account created.  For further guidance on submitting your manuscript online, please visit ScholarOne Online Help .

As part of our commitment to ensuring an ethical, transparent, and fair peer review process, Sage is a supporting member of ORCID, the Open Researcher and Contributor ID . ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized.

The collection of ORCID IDs from corresponding authors is now part of the submission process of this Journal. If you already have an ORCID ID, you will be asked to associate that to your submission during the online submission process. We also strongly encourage all co-authors to link their ORCID ID to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign in to your ORCID account, and our systems are automatically updated. Your ORCID ID will become part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID ID is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.

If you do not already have an ORCID ID, please follow this link to create one or visit our ORCID homepage to learn more.

5.2 Information required for completing your submission

You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. The affiliation listed in the manuscript should be the institution where the research was conducted. If an author has moved to a new institution since completing the research, the new affiliation can be included in a manuscript note at the end of the paper. At this stage, please ensure you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).

5.3 Permissions

Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures, or lengthy quotations previously published elsewhere. For further information, including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the Sage Author Gateway .

6. On acceptance and publication

6.1 Sage Production

Your Sage Production Editor will keep you informed as to your article’s progress throughout the production process. Proofs will be made available to the corresponding author via our editing portal Sage Edit or by email, and corrections should be made directly or notified to us promptly. Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence, and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate.

6.2 OnlineFirst publication

OnlineFirst allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the Sage Journals help page for more details, including how to cite OnlineFirst articles.

6.3 Access to your published article

Sage provides authors with online access to their final article.

6.4 Promoting your article

Publication is not the end of the process! You can help disseminate your paper and ensure it is as widely read and cited as possible. The Sage Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.  

7. Further information

Any correspondence, queries, or additional requests for information on the manuscript submission process should be sent to the Field Methods editors as follows:

H. Russell Bernard [email protected]

Amber Wutich [email protected]

Please ensure both editors are included in your message.

7.1 Appealing the publication decision

Editors have very broad discretion in determining whether an article is an appropriate fit for their journal. Many manuscripts are declined with a very general statement of the rejection decision. These decisions are not eligible for formal appeal unless the author believes the decision to reject the manuscript was based on an error in the review of the article, in which case the author may appeal the decision by providing the Editor with a detailed written description of the error they believe occurred.

If an author believes the decision regarding their manuscript was affected by a publication ethics breach, the author may contact the publisher with a detailed written description of their concern and information supporting the concern at [email protected]

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• What is field research: Definition, steps & examples

Defne Çobanoğlu

Ever wondered how scientists draw conclusions on groups of people? Or want to know what are the common characteristics of people living in rural areas? Well, when the aim of the study is to explain people’s lives and characteristics through their natural environment, field research is usually the best method scientists choose to go with. The researcher can observe communities, cultures, groups of people, or individuals.

In this article, we discuss the definition, types, and methods of field research and provide some examples of field research. With all this information and the pros and cons of field research, you can make a conscious decision about your next research. Let us get started with the definition!

• What is field research?

Field research is a qualitative method of research where its main concern is conducting research on individuals about the social setting they are in. 

The main focus of field research is understanding and interpreting groups of people, societies, and communities through observation in real-world settings. This research design opens a brand new perspective to any concept, pre-explored or not.

• Why and when to conduct field research?

Field research is an effective method of data collection when the main research topic is about a group of people and the environment they live in. Social scientists try and explore the cause-and-effect relationships between humans and their natural environment. It also gives in-depth information on specific subjects. And, in which circumstances would you need to conduct a field study?

1. When you want to understand the concept of the study

Field research allows scientists to draw conclusions from the data gathered from a focus group and their environment. In some instances, there may be studies conducted on the same subject matter. However, the studies conducted may be insufficient and give improper conclusions. In this instance, a field study can shed light on events. 

2. When there is a lack of data

This method can be used to fill the gaps only different data collection methods can. Usually, on a specific subject, knowledge gathered from previous case studies tends to be limited. And they can only be proven right or wrong by conducting primary research using mixed methods. Field research is a great way to cross-reference what is already known.

3. When you want to acquire high-quality data

Researchers conducting various methods obtain different types of data that can be successfully analyzed via the triangulation method. When more than one research method is used to essentially “fact-check” the data, it proves the accuracy of the information.

• 4 field research methods

Different research methods can be used according to the aim of the study. There are 4 main field research methods, and it is up to the head researcher to use which one. Sometimes, it is a good idea to mix more than one method as well. Let us see the field research methods:

4 methods to conduct field research

1. Direct observation

This is the type of field research method where the researcher has no interventions to the subjects and their environment. The whole purpose of this method is to directly observe the subject in their natural world and draw conclusions.

2. Participant observation

In this field research method, the researcher is not merely an observer but one of the participants. The environment is the same as the direct observation, but this time, the researcher can be an active participant. With good skills in communication and interpersonal relations, the researcher can encourage subjects to engage in discussions effectively.

3. Qualitative interviews

The method of qualitative interviews is achieved when close-ended questions are directly asked to the research subjects. Qualitative interviews provide solid data from a number of sources and can be performed through focus groups, written surveys, and individual interviews . Also, they could be informal, conversational, semi-structured, open-ended, or a mix of all of them.

4. Ethnography

This is a type of field study that records and analyzes cultures, communities, regions, and societies. In ethnography, entire communities or individuals are studied to gain an in-depth perception of cultural values, societal perspectives, and social structure. The field researcher can observe the communities from afar or live among them and silently observe their day-to-day lives.

• How to conduct field research (Step by step)

When you have an objective in mind and want to do field research on the subject to gain insight, there are some steps you should follow. As with every project, a structured plan makes the whole process easier. When you have your study question or know the community you want to explore, you can start with the first step.

1  - Find researchers in the field: You may want to conduct the study yourself, but you can always have outside help.

2  - Clearly identify the topic: It is best to start with a clear study question in mind to have everybody on the same page.

3  - Identify the research method: You can choose one method or have a mix of observations, interviews, surveys , etc. 

4  - Visit the site of the study: When the steps above are successfully completed, the researcher can go into the field and start collecting data either with or without observation.

5  - Use effective note-taking:

Usually, field research takes a long time, and effective note-taking is quite crucial so as not to lose any precious data. There is more than one way of doing this. The researcher can use:  

• Job notes ( short notes taken during the research), 
• Field notes (detailed and precise notes), 
• Journals and diaries (insightful notes into the life of the researcher),
• Methodological notes (notes about methods used and their progress)

6  - Analyze the data: 

Once the data collection is completed, it is time to analyze them carefully.

7  - Communicate the results:

The next and final step is to make a field study report and explain the outcome.

• Field research examples

Basically, field research can be successfully used when the aim is to draw correlations between people and their environments. The study can be about marketing, sociology, medicine, or psychology. Let us see some examples of field research:

Field research example #1

A result of some studies show that in poorer neighborhoods, obesity levels being higher and more intense than in richer neighborhoods may be attributed to poor living conditions and lack of parental figures in families. However, data analysis from field research may show that a big factor playing a role in obesity levels is the fact that there are fewer healthy market options and more fast-food restaurants in the area. That finding gives a whole new perspective to the subject.

Field research example #2

The researcher can choose a specific region that has a high population of homeless people and observe their day-to-day life, see how they manage and what are their daily routines. They can go into homeless shelters or streets and observe these people. And they can ask them some pre-planned interview questions to get more information if they want.

• Pros and cons of field research

As with every research method, field research also has its pros and cons. It is up to the head researcher to find the best method for their objective. Let us see the advantages of field research and disadvantages of field research to have a better idea.

Pros of field research

• Field research allows researchers to draw correlations between subjects and their environments
• Field research is more natural than lab research. Therefore, it is more reflective of real-life behavior . 
• The researcher is able to gain in-depth insight into the subjects thanks to their proximity to them.

Cons of field research

• Field research may be expensive and time-consuming as some studies may take years to complete.
• Field research is a subjective method and is up to the researcher’s ability .
• Documenting observations can be a challenge as there are many contributing variables .
• Key points to take away

Field research is a type of research where researchers can make conscious decisions on communities, cultures, and groups of people. They can find brand new study questions and create new theories, or they can build on what is already known. It is a great way to collect primary data directly from sources. Here are the key points to take away about field research

• Field research is used when there is a lack of data or when high-quality is needed on a subject.
• A structured step-by-step guide answers researchers' questions about the process of the study.
• Taking effective notes during the study is critical.
• Field studies may be too expensive for some and may take years to complete.
• Field research provides insight directly from real-life situations.
• In addition to observations, interviews, and surveys can be used as well.

In conclusion, field research is an effective way to gain insight into people and their environments. It has its own positive and negative aspects, and it is up to the researcher to successfully complete the study. We have gathered this article to explain field research effectively. Lastly, for your research needs and so much more, forms.app is a great helper and can make your day easier with a few buttons!

Defne is a content writer at forms.app. She is also a translator specializing in literary translation. Defne loves reading, writing, and translating professionally and as a hobby. Her expertise lies in survey research, research methodologies, content writing, and translation.

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Understanding Qualitative Field Work

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4. Preparing for fieldwork - deciding what to observe and how to record observations

Once you have a clear set of aims and objectives for your research study and have decided that fieldwork is the right approach to use, your aims and objectives will help you determine both your methods and what you want to observe. Having an in-depth knowledge of the research topic, and the field, will also assist in planning and performing appropriate observations.

Fieldwork requires a standard for observation and interpretation of the data obtained. Observing not only what is happening, but why it is happening allows the researcher to differentiate regular from irregular behaviours and how these relate to the theoretical purpose of the observation.

Interacting with research participants in the field is also essential to help clarify and add depth to the emerging understanding about what is being observed.

As you progress with fieldwork and become immersed in the setting, you will develop a deeper understanding of what you need to observe in order answer your research question.

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• Teaching Interest

Design of Field Research Methods (DFRM)

Description.

Field research involves collecting original data (qualitative and/or quantitative) in field sites. This course combines informal lecture and discussion with practical exercises to build specific skills for conducting field research in organizations. Readings include books and papers about research methodology and articles that provide exemplars of field research. Specific topics covered include: the role of theory in field research, variance versus process models, collecting and analyzing different kinds of data (observation, interview, survey), levels of analysis, construct development and validity, blending qualitative and quantitative data (in a paper, a study, or a career), and writing up field research for publication.

A core aim of the course is to help students develop intuition about the contingent relationship between the nature of the research question and the field research methods used to answer it as a foundation for conducting original field research. Field research is presented as a learning process in which researchers are engaged in a dialogue initially with the phenomena they study and later with a specific audience for their ideas. Course requirements are designed to suit your interests and current stage of research involvement, with the ultimate purpose of advancing your particular research agenda. (See “Requirements” below.)   Previous course work in research methods is a prerequisite. Although it is not a focus of this course, students will be expected to understand basic principles of statistical analysis as a foundation for engaging in discussions about effective field research. This is a limited enrollment course. If this course is not part of your required curriculum, explain in an email to Lara Zimmerman ( [email protected] ) your motivation to enroll.

Module I of the course is a two-week introductory module on the nature of grounded and inductive theory building and how this kind of research differs from traditional deductive research methods.  Module II focuses on collecting field data and Module III on analyzing them.  Module IV concerns writing and reviewing field research for publication in refereed journals.  See Spring 2014 Syllabus at left. 

Conducting Field Research

Some of the most valuable information in the world isn't located in a library or online. Field research is a way of unearthing that information. If you enjoy meeting and talking with people and don't mind what reporters call "legwork," you will relish the fun and satisfaction of obtaining ideas and information first hand.

Field research can be an extraordinarily exciting and rewarding experience leading to important discoveries and breakthrough ideas. Its goal is the same as research done in the library or on the Internet: to gather information that contributes to your understanding of an issue or question and to organize those findings in a cohesive and persuasive document that proposes a new insight, answer or solution.

Far from being at odds with one another-philosophically or practically-these three research techniques actually complement each other. Library and Internet research provides critical background information that prepares the researcher for making observations, and conducting interviews and surveys in the field.

The results will verify or refute, inform and help shape the answer to your research question.

Observing in the Field

First-hand observations will often be a key component in your research project. Your task is to take it all in, recording what you observe while being as unobtrusive as possible. You will want to take notes for future reference: interesting facts, telling details and sensory impressions (sights, sounds and smells), all help when it comes time to reconstruct your observations on paper.

Before you begin, it's important to do a little "legwork". Library and Internet research will help you build a list of possible sites from which to conduct your observation. Depending on the type of site you wish to observe, you may or may not need permission. It's important to find out.

A few phone calls or email inquiries will identify the contact person from whom you can get that information and the procedures you will be expected to follow. You may need to schedule an appointment, for instance.

A private business or a school will likely require identification when you arrive, so be prepared. You might ask your instructor for a statement on college or department letterhead declaring that you are a bona fide student and some specifics about your project and what you intend to do with the results.

In addition to note-taking, you may want to take some photographs or video-tape while observing. Permission for this will also likely be required, as well as waivers or releases signed by the human subjects involved.

Finally, before leaving the observation site, it's a good idea to schedule or request permission for a follow-up visit. When evaluating your initial observations it is highly likely that you will find gaps in your information that can only be filled by further observation. It is also quite possible that your evaluation will produce new ideas or expose areas of interest, previously unthought-of, that you may like to pursue. If not, you can always cancel the follow-up.

Interviewing Experts

Sometimes, the best information comes "straight from the horse's mouth". An interview is a conversation with a purpose; that being, to gather information from a person with first-hand knowledge-a primary source. Whenever possible, arrange a meeting with an expert in the field of your inquiry. Or, if you are investigating a particular group of people, interview a typical member, someone who represents the whole group and can speak for all of them.

You'll be surprised just how many people, from all walks of life, are willing to be interviewed-some even flattered by your attention. Choose them carefully. Regardless of who they are, prepare to interview them thoroughly. Chapter 4 "Writing from Conversation," in the Bedford Guide to Writing, offers some good advice:

• Make an appointment and schedule enough time-at least an hour.
• Be prompt and be prepared. Bring a list of carefully thought-out questions.
• Make sure your subject is willing to be quoted in writing.
• Really listen. This is the art of the interview. Let the person open up.
• Be flexible and allow the interview to go in unexpected directions.
• If a question goes unanswered, go on to the next question. You may be able to come back to it later.
• At the end of the interview, be sure to confirm any direct quotations you may use in your document.
• Make additional notes immediately after the interview, while the conversation is still fresh in your mind.

Be sure to take notes during the interview. These will come in handy later, when you reconstruct the interview on paper. Even when audio-recording, you should do this: In addition to recording important points and accurate quotations, notes allow you to record details that do not lend themselves to audio-recording. Your subject's mood, appearance and behavior, for instance, as well as your sensory impressions of the interview setting will come in handy when you begin constructing your document.

If an expert isn't readily available-perhaps the nearest one is too far away-you may be able to arrange a telephone interview. Make an appointment for a time convenient for both you and your subject. A busy person may not be able to give you even ten minutes on the spur of a moment, but all the time in the world if arranged for in advance. A further word of advice, don't try to wing-it; have written questions in hand before you dial. Take notes and follow all the other rules just as if you were doing the interview in person.

Note: Federal regulations forbid recording an interview over the phone without notifying the person being interviewed. When recording over the phone, you must also use a recorder connector with a warning device that emits a beeping signal at fifteen second intervals.

Corresponding with Experts

Is there a person whose knowledge or opinions you'd like to include in your research gathering but who lives too far away for a personal interview? A letter or e-mail message may do the trick. Be sure to make it short and polite. If you're sending a letter, it's a real good idea to enclose a stamped, self-addressed envelope along with your questions. And, if you're using e-mail, place your questions directly into the text of your email message so that the recipient can respond using the reply button.

Large corporations and organizations, branches of the military and the federal government as well as elected officials are all accustomed to being solicited in this manner. In fact, many of them employ public relations officers whose duties include responding to such solicitation. They will often supply you with free brochures, press releases and other source materials geared toward your inquiry.

Conducting Surveys

Surveys and questionnaires are as much a part of contemporary life as iPods and cell phones. In fact, many people enjoy having their knowledge tapped or their opinion solicited. Filling out a questionnaire can even have a game-like appeal: self-quiz features appear in popular magazines and tabloid newspapers all the time. "How Ambitious Are You?" will headline a thirty-question quiz that you can score yourself. Used judiciously, and with the following points in mind, you may find it useful to conduct a small survey yourself, as part of a research project.

Survey Basics

As a rule, professional pollsters, opinion testers, and survey takers solicit thousands of individuals when exploring the answers to a question. They are chosen to represent either a certain segment of society or a broad range of the populace diversified in geography, income, ethnic background, and education.

The purpose of a survey may be to inform a manufacturer when test-marketing a new product or identifying a new market. Politicians use them to plan their campaigns and judge the mood of their constituents. Regardless, they are widely used because they deliver large stores of useful information quickly and efficiently.

Few student research-writers conduct such extensive surveys as the time, money and effort required is prohibitive. For smaller, less prohibitive surveys then, it is best to report the results of your survey in non-statistical terms.

It's one thing to say that "many of the students" who filled out a questionnaire on reading habits hadn't read a newspaper in the past month; it's another to claim such is true of "seventy-two percent" of the student population when you were only able to give questionnaires to the twenty-two percent who were in the dining hall the day you were there and half of those threw them in the trash on the way out.

A far more useful and reliable way to use a questionnaire is to think of it as a group interview. Use it when you want to collect the same information from a large number of people or when you're more interested in what a group thinks as a whole than what a particular individual thinks. Treat the information you collect as representative and use your findings to build an overall knowledge of the subject or to cull them for interesting or persuasive details and quotations.

Define Your Purpose

If you think you want to use a survey to gather information, you need have a clearly defined purpose. You need to ask yourself:

• What am I trying to discover with this questionnaire?

You will want to build questions that are well thought out and which fulfill your purpose. If, for instance, you want to know how effective a day-care center is in the eyes of working mothers who entrust their children to it's care, you might ask questions like:

• Do your children report that they are happy there?
• Have you ever had reason to complain?
• If so, about what?

Keep it Simple

Any questionnaire you design has to be one that people are willing to answer. The main point is to make participation easy and inviting. If it's too complex or time-consuming, the recipient may throw it away.

Ask questions that call for a check mark in a list of alternative answers, a simple yes or no, or one word (at the most, just a few). As you write each question, check carefully for how well it fits your stated purpose. Check for ambiguity and whether they will elicit the kind of responses for which you are looking. It's a good idea to ask for just one piece of information per question.

Ask Open-Ended Questions

In addition to simple yes/no and multiple-choice questions, you might find it worth while to ask a few "open-ended questions". These call for short written responses. Although they are typically difficult to tally and are likely to draw a smaller number of responses, those you do get might supply a memorable quote or suggest some new ideas when you assess and analyze the results.

Avoid Slanted Questions

Be careful to build unbiased questions that will solicit factual responses. Don't ask:

• How religious are you?

You want to be able to report actual numbers or draw logical inferences about the respondents. Better questions might be:

• What is your religious affiliation?
• How often do you attend religious services?

Make it Easy for People to Respond

Whenever possible, distribute questionnaire at the end of a meeting or discussion. If that's not possible, assemble a group and have them fill out your questionnaire on the spot-at an evening coffee for parents with children in day-care, for instance. Facing them, you can explain the purpose of your research and invite questions, the answers to which will instill confidence and build interest.

If you must mail your questionnaire, include a concise letter explaining your purpose and what use you will make of the replies along with a self-addressed, stamped envelope. You might also indicate how much time will be required: no more than ten minutes, for instance, or some estimate identifying the task as reasonable and easy.

Professional pollsters often offer a small inducement, a morsel of bait to increase the rate of response: a small check or a coupon good for a free jar of pickles. You might promise a copy of your finished document, a brief report of the results, or a listing of each respondent's name in an acknowledgment.

Even with such inducements, professionals find a response rate of fifty percent or higher difficult, if not impossible, to achieve. That is why they often conduct surveys by telephone, with the caller filling in the questionnaire for the respondent. You might also use this technique, but better results will come if you distribute your questionnaire in person.

Tally the Results

When all the responses that you can reasonably expect to collect have been received, sit down and tally up the results. It's easy to count the short answers: the yes's and no's and the one word answers-like Republican or Democrat-but the longer ones are more difficult.

• What is your goal in life?

The answers to open-ended questions need to be summed up or paraphrased and then sorted into rough categories.

• To grow rich
• To serve humanity
• To save my soul

Similar responses can be lumped together and counted, accurately measuring the extent of, or pattern to, the available responses.

Media Genres: Television, Radio, Film, etc.

Intriguing possibilities for field research lie in the media. For a research paper about television and radio, movies, theater or music, you may find the materials close at hand. In the case of television, it's as close as the remote.

Our only advice is to review plenty: watch (or listen) to a large amount before drawing conclusions. Use a VCR, DVD, or other audio-video recording device to keep track of your research and to preserve a record for future reference.

Transcripts, broadcast tapes or telecasts may be available on request, or for a small fee, from network or cable stations. Call, write or email your inquiries.

Lectures, Conferences, Online Forums, and Other Public Discussions

Field research often involves attending a lecture, conference or other public discussion. College organizations frequently bring interesting speakers to campus: the science club might sponsor a nationally known marine biologist, for instance, or the film club might bring in the producer of a successful television program.

Likewise, bound by mutual affiliation, professionals and members of special-interest groups are brought together at regularly scheduled regional and national conferences across this country every day. Regardless of cost, you may want to attend one that addresses your particular research interests.

Health-care providers, legal experts, engineers, scientists and teachers attend them frequently in the course of their professional duties and to further they're careers. You can do the same. They can be a fertile source of fresh ideas and are often open to the public: sometimes admission is free or student discounts are available.

Regardless of cost, attending a professional conference affords an opportunity for taking notes at lectures given by experts and the chance to meet and talk with speakers and fellow attendees as well as to learn and practice the language of a discipline. In addition, you may be able to obtain a copy of the proceedings-usually a set of all the lectures delivered, sometimes with accompanying commentary.

Be on the lookout as well for online discussions such as Chat Room sessions sponsored by Yahoo or CNN Online-that are relevant to your research topic. You can participate in the discussion as an observer, or participate by posting questions. Remember to use your Chat Room program to record the session for later review. You can learn how to record a transcript by consulting the program's online help.

Palmquist, Mike, & Peter Connor. (2007). Conducting Field Research. Writing@CSU . Colorado State University. https://writing.colostate.edu/guides/guide.cfm?guideid=23

10.2 Pros and Cons of Field Research

Learning objectives.

• Identify and explain the strengths of field research.
• Identify and explain the weaknesses of field research.

Field research has many benefits, as well as a set of drawbacks. We’ll explore both here.

Strengths of Field Research

Field research allows researchers to gain firsthand experience and knowledge about the people, events, and processes that they study. No other method offers quite the same kind of closeup lens on everyday life. This close-up on everyday life means that field researchers can obtain very detailed data about people and processes, perhaps more detailed than they can obtain using any other method.

Field research is an excellent method for understanding the role of social context in shaping people’s lives and experiences. It enables a greater understanding of the intricacies and complexities of daily life. Field research may also uncover elements of people’s experiences or of group interactions of which we were not previously aware. This in particular is a unique strength of field research. With other methods, such as interviews and surveys, we certainly can’t expect a respondent to answer a question to which they do not know the answer or to provide us with information of which they are not aware. And because field research typically occurs over an extended period of time, social facts that may not even be immediately revealed to a researcher but that become discovered over time can be uncovered during the course of a field research project.

In sum, the major benefits of field research are the following:

• It yields very detailed data.
• It emphasizes the role and relevance of social context.
• It can uncover social facts that may not be immediately obvious or of which research participants may be unaware.

Weaknesses of Field Research

Earlier I described the fact that field researchers are able to collect very detailed data as a benefit of this method. This benefit, however, does come at a cost. Because a field researcher’s focus is so detailed, it is by necessity also somewhat narrow. Field researchers simply are not able to gather data from as many individuals as, say, a survey researcher can reach. Indeed, field researchers generally sacrifice breadth in exchange for depth. Related to this point is the fact that field research is extremely time intensive.

Field research can also be emotionally taxing. In Chapter 9 "Interviews: Qualitative and Quantitative Approaches" , I assert that interview research requires, to a certain extent, the development of a relationship between a researcher and her participants. But if interviews and field research both require relationship development, you might say that interviews are more like casual dating while field research is more like a full-blown, committed marriage.

The relationships you develop as a field researcher are sustained over a much longer period than the hour or two it might take you to conduct an interview. Not only do the relationships last longer, but they are also more intimate. A number of field researchers have documented the complexities of relationships with research participants (Arditti, Joest, Lambert-Shute, & Walker, 2010; Keinman & Copp, 1993; MacLeod, 1995). MacLeod, J. (1995). On the making of ain’t no makin’ it. In J. MacLeod (Ed.), Ain’t no makin’ it: Aspirations and attainment in a low-income neighborhood (pp. 270–302). Boulder, CO: Westview Press; Arditti, J. A., Joest, K. A., Lambert-Shute, J., & Walker, L. (2010). The role of emotions in fieldwork: A self-study of family research in a corrections setting. The Qualitative Report, 15, 1387–1414; Keinman, S., & Copp, M. A. (1993). Emotions and fieldwork . Newbury Park, CA: Sage. On the plus side, these relationships can be very rewarding (and yield the rich, detailed data noted as a strength in the preceding discussion). But, as in any relationship, field researchers experience not just the highs but also the lows of daily life and interactions. And participating in day-to-day life with one’s research subjects can result in some tricky ethical quandaries (see Chapter 3 "Research Ethics" for a discussion of some of these quandaries). It can also be a challenge if your aim is to observe as “objectively” as possible.

Finally, documentation can be challenging for field researchers. Where survey researchers have the questionnaires participants complete and interviewers have recordings, field researchers generally have only themselves to rely on for documenting what they observe. This challenge becomes immediately apparent upon entering the field. It may not be possible to take field notes as you observe, nor will you necessarily know which details to document or which will become the most important details to have noted. And when you take notes after some observation, you may not recall everything exactly as you saw it when you were there.

In sum, the weaknesses of field research include the following:

• It may lack breadth; gathering very detailed information means being unable to gather data from a very large number of people or groups.
• It may be emotionally taxing.
• Documenting observations may be more challenging than with other methods.

Key Takeaways

• Strengths of field research include the fact that it yields very detailed data, it is designed to pay heed to social context, and it can uncover social facts that are not immediately obvious.
• Weaknesses of field research include that researchers may have to sacrifice breadth for depth, the possibility that the research will be emotionally taxing, and the fact that documenting observations can be challenging.
• In your opinion, what is the most important strength of field research? What do you view as its greatest weakness? Explain your position.
• Find an article reporting results from field research. You can do this by using the Sociological Abstracts database, which was introduced in Chapter 4 "Beginning a Research Project" . How do the authors describe the strengths and weaknesses of their study? Are any of the strengths or weaknesses described in this section mentioned in the article? Are there additional strengths or weaknesses not mentioned in this section?

What Is Research Methodology? A Plain-Language Explanation & Definition (With Examples)

By Derek Jansen (MBA)  and Kerryn Warren (PhD) | June 2020 (Last updated April 2023)

If you’re new to formal academic research, it’s quite likely that you’re feeling a little overwhelmed by all the technical lingo that gets thrown around. And who could blame you – “research methodology”, “research methods”, “sampling strategies”… it all seems never-ending!

In this post, we’ll demystify the landscape with plain-language explanations and loads of examples (including easy-to-follow videos), so that you can approach your dissertation, thesis or research project with confidence. Let’s get started.

Research Methodology 101

• What exactly research methodology means
• What qualitative , quantitative and mixed methods are
• What sampling strategy is
• What data collection methods are
• What data analysis methods are
• How to choose your research methodology
• Example of a research methodology

What is research methodology?

Research methodology simply refers to the practical “how” of a research study. More specifically, it’s about how  a researcher  systematically designs a study  to ensure valid and reliable results that address the research aims, objectives and research questions . Specifically, how the researcher went about deciding:

• What type of data to collect (e.g., qualitative or quantitative data )
• Who  to collect it from (i.e., the sampling strategy )
• How to  collect  it (i.e., the data collection method )
• How to  analyse  it (i.e., the data analysis methods )

Within any formal piece of academic research (be it a dissertation, thesis or journal article), you’ll find a research methodology chapter or section which covers the aspects mentioned above. Importantly, a good methodology chapter explains not just   what methodological choices were made, but also explains  why they were made. In other words, the methodology chapter should justify  the design choices, by showing that the chosen methods and techniques are the best fit for the research aims, objectives and research questions. 

So, it’s the same as research design?

Not quite. As we mentioned, research methodology refers to the collection of practical decisions regarding what data you’ll collect, from who, how you’ll collect it and how you’ll analyse it. Research design, on the other hand, is more about the overall strategy you’ll adopt in your study. For example, whether you’ll use an experimental design in which you manipulate one variable while controlling others. You can learn more about research design and the various design types here .

Need a helping hand?

What are qualitative, quantitative and mixed-methods?

Qualitative, quantitative and mixed-methods are different types of methodological approaches, distinguished by their focus on words , numbers or both . This is a bit of an oversimplification, but its a good starting point for understanding.

Let’s take a closer look.

Qualitative research refers to research which focuses on collecting and analysing words (written or spoken) and textual or visual data, whereas quantitative research focuses on measurement and testing using numerical data . Qualitative analysis can also focus on other “softer” data points, such as body language or visual elements.

It’s quite common for a qualitative methodology to be used when the research aims and research questions are exploratory  in nature. For example, a qualitative methodology might be used to understand peoples’ perceptions about an event that took place, or a political candidate running for president. 

Contrasted to this, a quantitative methodology is typically used when the research aims and research questions are confirmatory  in nature. For example, a quantitative methodology might be used to measure the relationship between two variables (e.g. personality type and likelihood to commit a crime) or to test a set of hypotheses .

As you’ve probably guessed, the mixed-method methodology attempts to combine the best of both qualitative and quantitative methodologies to integrate perspectives and create a rich picture. If you’d like to learn more about these three methodological approaches, be sure to watch our explainer video below.

What is sampling strategy?

Simply put, sampling is about deciding who (or where) you’re going to collect your data from . Why does this matter? Well, generally it’s not possible to collect data from every single person in your group of interest (this is called the “population”), so you’ll need to engage a smaller portion of that group that’s accessible and manageable (this is called the “sample”).

How you go about selecting the sample (i.e., your sampling strategy) will have a major impact on your study.  There are many different sampling methods  you can choose from, but the two overarching categories are probability   sampling and  non-probability   sampling .

Probability sampling  involves using a completely random sample from the group of people you’re interested in. This is comparable to throwing the names all potential participants into a hat, shaking it up, and picking out the “winners”. By using a completely random sample, you’ll minimise the risk of selection bias and the results of your study will be more generalisable  to the entire population. 

Non-probability sampling , on the other hand,  doesn’t use a random sample . For example, it might involve using a convenience sample, which means you’d only interview or survey people that you have access to (perhaps your friends, family or work colleagues), rather than a truly random sample. With non-probability sampling, the results are typically not generalisable .

To learn more about sampling methods, be sure to check out the video below.

What are data collection methods?

As the name suggests, data collection methods simply refers to the way in which you go about collecting the data for your study. Some of the most common data collection methods include:

• Interviews (which can be unstructured, semi-structured or structured)
• Focus groups and group interviews
• Surveys (online or physical surveys)
• Observations (watching and recording activities)
• Biophysical measurements (e.g., blood pressure, heart rate, etc.)
• Documents and records (e.g., financial reports, court records, etc.)

The choice of which data collection method to use depends on your overall research aims and research questions , as well as practicalities and resource constraints. For example, if your research is exploratory in nature, qualitative methods such as interviews and focus groups would likely be a good fit. Conversely, if your research aims to measure specific variables or test hypotheses, large-scale surveys that produce large volumes of numerical data would likely be a better fit.

What are data analysis methods?

Data analysis methods refer to the methods and techniques that you’ll use to make sense of your data. These can be grouped according to whether the research is qualitative  (words-based) or quantitative (numbers-based).

Popular data analysis methods in qualitative research include:

• Qualitative content analysis
• Thematic analysis
• Discourse analysis
• Narrative analysis
• Interpretative phenomenological analysis (IPA)
• Visual analysis (of photographs, videos, art, etc.)

Qualitative data analysis all begins with data coding , after which an analysis method is applied. In some cases, more than one analysis method is used, depending on the research aims and research questions . In the video below, we explore some  common qualitative analysis methods, along with practical examples.  

Moving on to the quantitative side of things, popular data analysis methods in this type of research include:

• Descriptive statistics (e.g. means, medians, modes )
• Inferential statistics (e.g. correlation, regression, structural equation modelling)

Again, the choice of which data collection method to use depends on your overall research aims and objectives , as well as practicalities and resource constraints. In the video below, we explain some core concepts central to quantitative analysis.

How do I choose a research methodology?

As you’ve probably picked up by now, your research aims and objectives have a major influence on the research methodology . So, the starting point for developing your research methodology is to take a step back and look at the big picture of your research, before you make methodology decisions. The first question you need to ask yourself is whether your research is exploratory or confirmatory in nature.

If your research aims and objectives are primarily exploratory in nature, your research will likely be qualitative and therefore you might consider qualitative data collection methods (e.g. interviews) and analysis methods (e.g. qualitative content analysis). 

Conversely, if your research aims and objective are looking to measure or test something (i.e. they’re confirmatory), then your research will quite likely be quantitative in nature, and you might consider quantitative data collection methods (e.g. surveys) and analyses (e.g. statistical analysis).

Designing your research and working out your methodology is a large topic, which we cover extensively on the blog . For now, however, the key takeaway is that you should always start with your research aims, objectives and research questions (the golden thread). Every methodological choice you make needs align with those three components. 

Example of a research methodology chapter

In the video below, we provide a detailed walkthrough of a research methodology from an actual dissertation, as well as an overview of our free methodology template .

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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We can’t write your methodology for you. If you’re looking for samples, you should be able to find some sample methodologies on Google. Alternatively, you can download some previous dissertations from a dissertation directory and have a look at the methodology chapters therein.

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I was given an assignment to research 2 publications and describe their research methodology? I don’t know how to start this task can someone help me?

Sure. You’re welcome to book an initial consultation with one of our Research Coaches to discuss how we can assist – https://gradcoach.com/book/new/ .

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MLA Jansen, Derek, and Kerryn Warren. “What (Exactly) Is Research Methodology?” Grad Coach, June 2021, gradcoach.com/what-is-research-methodology/.

APA Jansen, D., & Warren, K. (2021, June). What (Exactly) Is Research Methodology? Grad Coach. https://gradcoach.com/what-is-research-methodology/

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Ethnographic Fieldwork Methods

• Introduction
• Preparation

Fieldwork Methodologies

Fieldwork tips, finding your interlocutors, what do i call them.

• Processing & Analysis
• Library Resources

Smithsonian Folklife and Oral History Interviewing Guide

The Smithsonian Institution has a free downloadable guide to oral history interviewing.

Folklife and Fieldwork: An Introduction to Field Techniques

The American Folklife Center has a great page on fieldwork techniques, from a classic how-to guide.

Research Methods in the Social Sciences

This YouTube channel by Graham R. Gibbs (University of Huddersfield) includes a series of videos on grounded theory, surveys and sampling, questionnaire design, the research interview, social research methods and design, and more:

Participant-Observation

It’s important to create rapport and establish trust with the community you are in. You want to collaborate rather than merely observe when possible. Sometimes this means participating in events that are boring or outside your comfort range. This might mean staying up later than I like or eating something you're not fond of. But trust your intuition if you feel uncomfortable, and always keep your own safety (emotional and physical) your top priority.

Fieldnotes help you remember your experiences. You will forget things otherwise! I tend to bring a notebook with me and jot things down when possible, and then type up my notes and expand on them at the end of the day. Returning to update and annotate past notes will help you make sense of them later. Include the date, day of the week, time, where you were, who you spoke to, and the topics you spoke about (as detailed as you can). Remember the affective dimension- how did you feel? Was there shared laughter? A somber mood? Did the person sit close to you? Did they avoid eye contact? Did they gesture as they spoke? Doodling, for example architecture or food, might also help you remember what you saw. The Anthropod Blog has some helpful guidance for structuring fieldnotes.  

Interviewing

If you are using consent forms, offer to read them out loud, to avoid embarrassing anyone who may not be literate or a fast reader. Also make sure you use natural language rather than jargon. Explain what it means to be named in a research paper-- who might read it? How will it be shared? Would they prefer a pseudonym? Also, always be sure to ask permission to record and to take photographs if you want to do that. Always explain what you are doing with the information and give them a way to say no.

Take notes on affect, location, gesture, proximity, etc. during the interview. Did the participant pause a lot when talking about a certain thing? Were they excited and speaking fast? Were they animated, using large gestures? Were they keeping their bodies small and still?

Remember, this is a human interaction. It’s okay for you to be human too. People will likely ask you questions too. You can decide how you want to answer them.

Always end the interview by thanking them. They gave their time as well as their honesty about personal things. It’s a gift.

Visual Documentation

Photographs and video can be useful just for remembering your experience and the people you collaborated with. Or you may want to use it to augment your written thesis, or for a different kind of project (documentary, website, poster presentation, conference presentation, future classes you teach, and so on). Make sure you ask permission of anybody you photograph or video record, including how you intend to share the images. Remember that digital images are easily shared online, sometimes in unexpected ways. Some people may expect payment of some kind, so be prepared with some sort of response. Doodles and drawings are another way of making a visual documentation, especially impressionistic ones when photo/video is not allowed or ideal.

Questionnaires

Questionnaires can be useful for a few different reasons. You might use them as a survey tool at the beginning, to figure out who you want to follow up with an in-depth interview. Or you might use them to accompany an interview, for example to record demographic information.

Questionnaires are not a good idea if your participants are not literate or have difficulty with vision or hand mobility.

Make sure to word questions as inclusively as possible. Allow space for all identities and don’t make any assumptions. Free text answers take longer but can be more respectful than multiple choice. Also, don’t just ask ALL the demographic questions without considering which are actually important to your research.

If you're lucky, you might have a ready-made group of people willing to talk to you. This is rarely the case! Field researchers often have to stretch their interpersonal comfort levels to meet people. Here are some suggestions:

• Think about local community organizations related to your topic. Could you talk to someone there about providing an introduction?
• Are you doing research in a small community? Consider typical community meeting spaces such as markets, churches, and parks.
• Are you doing research on the Internet? Ask relevant forum admins if you can post. Also think about harnessing Facebook and other social media platforms and asking people to reblog and share.
• Is the group you hope to work with difficult to access? You may need to ask permission from somebody in a leadership position.
• Don't forget to network. Every time you have a positive interaction, ask the person if they would be willing to introduce you to somebody else.

The question of what we call the people who talk to us is a fraught one. Terms are imprecise and often have troublesome connotations. Here are some possibilities:

• Informant: someone who provides information. However, also used by government agencies.
• Subject: perhaps useful if you never meet the person and interact as a human being.
• Source: same as above.
• Respondent: implies a one-way exchange.
• Interviewee: functional, but narrow.
• Participant: implies agency, but also implies ownership, which may or may not be ideal.
• Colleague: same as above.
• Interlocutor:  nicely corresponds to the dialogic nature of fieldwork, but a bit jargon-y
• Consultant: respectful but sometimes confusing.
• Friend: use only if true.
• Collaborator:  again, use only if true

There is no such thing as a perfect fieldwork experience! Expectations and reality don't always match up, technology may fail, a participant may decide they'd rather not be recorded, you might get lost and show up late, and so on. Don't despair: it's always a learning experience and these things happen to the most experienced field researcher. Here are some common challenges you may want to prepare for:

• You may be flirted with , especially if you are female-bodied. This can be awkward if every interaction turns into a request for a date when you'd really prefer to talk about your work. There's no magic answer for what to do: you might laugh it off, you might decide to talk to someone else, you might make up a spouse, or you might find that a certain level of "safe" flirting is conducive to rapport. Use your best judgment and think carefully about your boundaries. Listen to your instincts if you feel unsafe.
• You may be lied to , either because someone doesn't want you asking questions, or because someone thinks it's funny, or even because someone really wants you to succeed and gives you the answers they think you want. That's okay--it's useful information, in its own way. Hopefully, you'll talk to enough people that you can easily pick out data that doesn't match.
• You may be asked for money or other resources. Depending on your academic department and approved fieldwork plan, you may decide to pay informants a small stipend for their assistance--this is common in psychology but rare in anthropology. If this is not in your plan or your budget, though, this could be awkward if it comes up. I often offer something small and symbolic as a thanks--whether it's treating the person to a coffee for the interview or offering to email them any photos I took. Be careful though; there's a line between respectful compensation and bribery.
• Your technology may (will probably at some point) fail . ALWAYS have backup batteries and a plan B.
• << Previous: Preparation
• Next: Processing & Analysis >>
• Last Updated: Feb 10, 2024 9:25 AM
• URL: https://guides.tricolib.brynmawr.edu/ethnographicfieldwork

Get science-backed answers as you write with Paperpal's Research feature

What is Research Methodology? Definition, Types, and Examples

Research methodology 1,2 is a structured and scientific approach used to collect, analyze, and interpret quantitative or qualitative data to answer research questions or test hypotheses. A research methodology is like a plan for carrying out research and helps keep researchers on track by limiting the scope of the research. Several aspects must be considered before selecting an appropriate research methodology, such as research limitations and ethical concerns that may affect your research.

The research methodology section in a scientific paper describes the different methodological choices made, such as the data collection and analysis methods, and why these choices were selected. The reasons should explain why the methods chosen are the most appropriate to answer the research question. A good research methodology also helps ensure the reliability and validity of the research findings. There are three types of research methodology—quantitative, qualitative, and mixed-method, which can be chosen based on the research objectives.

What is research methodology ?

A research methodology describes the techniques and procedures used to identify and analyze information regarding a specific research topic. It is a process by which researchers design their study so that they can achieve their objectives using the selected research instruments. It includes all the important aspects of research, including research design, data collection methods, data analysis methods, and the overall framework within which the research is conducted. While these points can help you understand what is research methodology, you also need to know why it is important to pick the right methodology.

Why is research methodology important?

Having a good research methodology in place has the following advantages: 3

• Helps other researchers who may want to replicate your research; the explanations will be of benefit to them.
• You can easily answer any questions about your research if they arise at a later stage.
• A research methodology provides a framework and guidelines for researchers to clearly define research questions, hypotheses, and objectives.
• It helps researchers identify the most appropriate research design, sampling technique, and data collection and analysis methods.
• A sound research methodology helps researchers ensure that their findings are valid and reliable and free from biases and errors.
• It also helps ensure that ethical guidelines are followed while conducting research.
• A good research methodology helps researchers in planning their research efficiently, by ensuring optimum usage of their time and resources.

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Types of research methodology.

There are three types of research methodology based on the type of research and the data required. 1

• Quantitative research methodology focuses on measuring and testing numerical data. This approach is good for reaching a large number of people in a short amount of time. This type of research helps in testing the causal relationships between variables, making predictions, and generalizing results to wider populations.
• Qualitative research methodology examines the opinions, behaviors, and experiences of people. It collects and analyzes words and textual data. This research methodology requires fewer participants but is still more time consuming because the time spent per participant is quite large. This method is used in exploratory research where the research problem being investigated is not clearly defined.
• Mixed-method research methodology uses the characteristics of both quantitative and qualitative research methodologies in the same study. This method allows researchers to validate their findings, verify if the results observed using both methods are complementary, and explain any unexpected results obtained from one method by using the other method.

What are the types of sampling designs in research methodology?

Sampling 4 is an important part of a research methodology and involves selecting a representative sample of the population to conduct the study, making statistical inferences about them, and estimating the characteristics of the whole population based on these inferences. There are two types of sampling designs in research methodology—probability and nonprobability.

• Probability sampling

In this type of sampling design, a sample is chosen from a larger population using some form of random selection, that is, every member of the population has an equal chance of being selected. The different types of probability sampling are:

• Systematic —sample members are chosen at regular intervals. It requires selecting a starting point for the sample and sample size determination that can be repeated at regular intervals. This type of sampling method has a predefined range; hence, it is the least time consuming.
• Stratified —researchers divide the population into smaller groups that don’t overlap but represent the entire population. While sampling, these groups can be organized, and then a sample can be drawn from each group separately.
• Cluster —the population is divided into clusters based on demographic parameters like age, sex, location, etc.
• Convenience —selects participants who are most easily accessible to researchers due to geographical proximity, availability at a particular time, etc.
• Purposive —participants are selected at the researcher’s discretion. Researchers consider the purpose of the study and the understanding of the target audience.
• Snowball —already selected participants use their social networks to refer the researcher to other potential participants.
• Quota —while designing the study, the researchers decide how many people with which characteristics to include as participants. The characteristics help in choosing people most likely to provide insights into the subject.

What are data collection methods?

During research, data are collected using various methods depending on the research methodology being followed and the research methods being undertaken. Both qualitative and quantitative research have different data collection methods, as listed below.

Qualitative research 5

• One-on-one interviews: Helps the interviewers understand a respondent’s subjective opinion and experience pertaining to a specific topic or event
• Document study/literature review/record keeping: Researchers’ review of already existing written materials such as archives, annual reports, research articles, guidelines, policy documents, etc.
• Focus groups: Constructive discussions that usually include a small sample of about 6-10 people and a moderator, to understand the participants’ opinion on a given topic.
• Qualitative observation : Researchers collect data using their five senses (sight, smell, touch, taste, and hearing).

Quantitative research 6

• Sampling: The most common type is probability sampling.
• Interviews: Commonly telephonic or done in-person.
• Observations: Structured observations are most commonly used in quantitative research. In this method, researchers make observations about specific behaviors of individuals in a structured setting.
• Document review: Reviewing existing research or documents to collect evidence for supporting the research.
• Surveys and questionnaires. Surveys can be administered both online and offline depending on the requirement and sample size.

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What are data analysis methods.

The data collected using the various methods for qualitative and quantitative research need to be analyzed to generate meaningful conclusions. These data analysis methods 7 also differ between quantitative and qualitative research.

Quantitative research involves a deductive method for data analysis where hypotheses are developed at the beginning of the research and precise measurement is required. The methods include statistical analysis applications to analyze numerical data and are grouped into two categories—descriptive and inferential.

Descriptive analysis is used to describe the basic features of different types of data to present it in a way that ensures the patterns become meaningful. The different types of descriptive analysis methods are:

• Measures of frequency (count, percent, frequency)
• Measures of central tendency (mean, median, mode)
• Measures of dispersion or variation (range, variance, standard deviation)
• Measure of position (percentile ranks, quartile ranks)

Inferential analysis is used to make predictions about a larger population based on the analysis of the data collected from a smaller population. This analysis is used to study the relationships between different variables. Some commonly used inferential data analysis methods are:

• Correlation: To understand the relationship between two or more variables.
• Cross-tabulation: Analyze the relationship between multiple variables.
• Regression analysis: Study the impact of independent variables on the dependent variable.
• Frequency tables: To understand the frequency of data.
• Analysis of variance: To test the degree to which two or more variables differ in an experiment.

Qualitative research involves an inductive method for data analysis where hypotheses are developed after data collection. The methods include:

• Content analysis: For analyzing documented information from text and images by determining the presence of certain words or concepts in texts.
• Narrative analysis: For analyzing content obtained from sources such as interviews, field observations, and surveys. The stories and opinions shared by people are used to answer research questions.
• Discourse analysis: For analyzing interactions with people considering the social context, that is, the lifestyle and environment, under which the interaction occurs.
• Grounded theory: Involves hypothesis creation by data collection and analysis to explain why a phenomenon occurred.
• Thematic analysis: To identify important themes or patterns in data and use these to address an issue.

How to choose a research methodology?

Here are some important factors to consider when choosing a research methodology: 8

• Research objectives, aims, and questions —these would help structure the research design.
• Review existing literature to identify any gaps in knowledge.
• Check the statistical requirements —if data-driven or statistical results are needed then quantitative research is the best. If the research questions can be answered based on people’s opinions and perceptions, then qualitative research is most suitable.
• Sample size —sample size can often determine the feasibility of a research methodology. For a large sample, less effort- and time-intensive methods are appropriate.
• Constraints —constraints of time, geography, and resources can help define the appropriate methodology.

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How to write a research methodology .

A research methodology should include the following components: 3,9

• Research design —should be selected based on the research question and the data required. Common research designs include experimental, quasi-experimental, correlational, descriptive, and exploratory.
• Research method —this can be quantitative, qualitative, or mixed-method.
• Reason for selecting a specific methodology —explain why this methodology is the most suitable to answer your research problem.
• Research instruments —explain the research instruments you plan to use, mainly referring to the data collection methods such as interviews, surveys, etc. Here as well, a reason should be mentioned for selecting the particular instrument.
• Sampling —this involves selecting a representative subset of the population being studied.
• Data collection —involves gathering data using several data collection methods, such as surveys, interviews, etc.
• Data analysis —describe the data analysis methods you will use once you’ve collected the data.
• Research limitations —mention any limitations you foresee while conducting your research.
• Validity and reliability —validity helps identify the accuracy and truthfulness of the findings; reliability refers to the consistency and stability of the results over time and across different conditions.
• Ethical considerations —research should be conducted ethically. The considerations include obtaining consent from participants, maintaining confidentiality, and addressing conflicts of interest.

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With Paperpal you can get research advice, write and refine your work, rephrase and verify the writing, and ensure submission readiness, all in one place. Here’s how you can use Paperpal to develop the first draft of your methods section.  

• Generate an outline: Input some details about your research to instantly generate an outline for your methods section 
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• Check and verify text : Make sure the generated text showcases your methods correctly, has all the right citations, and is original and authentic. .   

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Frequently Asked Questions

Q1. What are the key components of research methodology?

A1. A good research methodology has the following key components:

• Research design
• Data collection procedures
• Data analysis methods
• Ethical considerations

Q2. Why is ethical consideration important in research methodology?

A2. Ethical consideration is important in research methodology to ensure the readers of the reliability and validity of the study. Researchers must clearly mention the ethical norms and standards followed during the conduct of the research and also mention if the research has been cleared by any institutional board. The following 10 points are the important principles related to ethical considerations: 10

• Participants should not be subjected to harm.
• Respect for the dignity of participants should be prioritized.
• Full consent should be obtained from participants before the study.
• Participants’ privacy should be ensured.
• Confidentiality of the research data should be ensured.
• Anonymity of individuals and organizations participating in the research should be maintained.
• The aims and objectives of the research should not be exaggerated.
• Affiliations, sources of funding, and any possible conflicts of interest should be declared.
• Communication in relation to the research should be honest and transparent.
• Misleading information and biased representation of primary data findings should be avoided.

Q3. What is the difference between methodology and method?

A3. Research methodology is different from a research method, although both terms are often confused. Research methods are the tools used to gather data, while the research methodology provides a framework for how research is planned, conducted, and analyzed. The latter guides researchers in making decisions about the most appropriate methods for their research. Research methods refer to the specific techniques, procedures, and tools used by researchers to collect, analyze, and interpret data, for instance surveys, questionnaires, interviews, etc.

Research methodology is, thus, an integral part of a research study. It helps ensure that you stay on track to meet your research objectives and answer your research questions using the most appropriate data collection and analysis tools based on your research design.

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• Research methodologies. Pfeiffer Library website. Accessed August 15, 2023. https://library.tiffin.edu/researchmethodologies/whatareresearchmethodologies
• Types of research methodology. Eduvoice website. Accessed August 16, 2023. https://eduvoice.in/types-research-methodology/
• The basics of research methodology: A key to quality research. Voxco. Accessed August 16, 2023. https://www.voxco.com/blog/what-is-research-methodology/
• Sampling methods: Types with examples. QuestionPro website. Accessed August 16, 2023. https://www.questionpro.com/blog/types-of-sampling-for-social-research/
• What is qualitative research? Methods, types, approaches, examples. Researcher.Life blog. Accessed August 15, 2023. https://researcher.life/blog/article/what-is-qualitative-research-methods-types-examples/
• What is quantitative research? Definition, methods, types, and examples. Researcher.Life blog. Accessed August 15, 2023. https://researcher.life/blog/article/what-is-quantitative-research-types-and-examples/
• Data analysis in research: Types & methods. QuestionPro website. Accessed August 16, 2023. https://www.questionpro.com/blog/data-analysis-in-research/#Data_analysis_in_qualitative_research
• Factors to consider while choosing the right research methodology. PhD Monster website. Accessed August 17, 2023. https://www.phdmonster.com/factors-to-consider-while-choosing-the-right-research-methodology/
• What is research methodology? Research and writing guides. Accessed August 14, 2023. https://paperpile.com/g/what-is-research-methodology/
• Ethical considerations. Business research methodology website. Accessed August 17, 2023. https://research-methodology.net/research-methodology/ethical-considerations/

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