how to create a good visual presentation

That said, you can still use fun and eccentric fonts — in moderation. Offsetting a fun font or large letters with something more professional can create an engaging presentation.

Above all, be sure you're consistent so your presentation looks the same throughout each slide. That way, your audience doesn't become distracted by too many disparate fonts. Check out this example from HubSpot’s company profile templates:

Interested in this presentation template? Download it for free here.

5. Make sure all of your objects are properly aligned.

Having properly aligned objects on your slide is the key to making it look polished and professional. You can manually try to line up your images ... but we all know how that typically works out. You're trying to make sure all of your objects hang out in the middle of your slide, but when you drag them there, it still doesn't look quite right. Get rid of your guessing game and let PowerPoint work its magic with this trick.

Here’s how to align multiple objects:

• Select all objects by holding down Shift and clicking on all of them.
• Select Arrange in the top options bar, then choose Align or Distribute .
• Choose the type of alignment you'd like.

Here’s how to align objects to the slide:

• Select Align to Slide .
• Select Arrange in the top options bar again, then choose Align or Distribute .

6. Use "Format Object" to better control your objects' designs.

Format menus allow you to do fine adjustments that otherwise seem impossible. To do this, right-click on an object and select the Format Object option. Here, you can fine-tune shadows, adjust shape measurements, create reflections, and much more. The menu that will pop up looks like this:

Although the main options can be found on PowerPoint’s format toolbars, look for complete control in the format window menu. Other examples of options available include:

• Adjusting text inside a shape.
• Creating a natural perspective shadow behind an object.
• Recoloring photos manually and with automatic options.

7. Take advantage of PowerPoint's shapes.

Many users don’t realize how flexible PowerPoint’s shape tools have become. In combination with the expanded format options released by Microsoft, the potential for good design with shapes is readily available. PowerPoint provides the user with a bunch of great shape options beyond the traditional rectangle, oval, and rounded rectangle patterns.

Today’s shapes include a highly functional Smart Shapes function, which enables you to create diagrams and flow charts in no time. These tools are especially valuable when you consider that PowerPoint is a visual medium. Paragraphing and bullet lists are boring — you can use shapes to help express your message more clearly.

8. Create custom shapes.

When you create a shape, right click and press Edit Points . By editing points, you can create custom shapes that fit your specific need. For instance, you can reshape arrows to fit the dimensions you like.

Another option is to combine two shapes together. To do so, select the two shapes you’d like to work with, then click Shape Format in the top ribbon. Tap Merge Shapes .

You’ll see a variety of options.

• Combine creates a custom shape that has overlapping portions of the two previous shapes cut out.
• Union makes one completely merged shape.
• Intersect builds a shape of only the overlapping sections of the two previous shapes.
• Subtract cuts out the overlapping portion of one shape from the other.
• Fragment will split your shape into different parts depending on where they overlap.

By using these tools rather than trying to edit points precisely, you can create accurately measured custom shapes.

9. Crop images into custom shapes.

Besides creating custom shapes in your presentation, you can also use PowerPoint to crop existing images into new shapes. Here's how you do that:

• Click on the image and select Picture Format in the options bar.
• Choose Crop , then Crop to Shape , and then choose your desired shape. Ta-da! Custom-shaped photos.

10. Present websites within PowerPoint.

Tradition says that if you want to show a website in a PowerPoint, you should just create a link to the page and prompt a browser to open. For PC users, there’s a better option.

Third party software that integrates fully into PowerPoint’s developer tab can be used to embed a website directly into your PowerPoint using a normal HTML iframe. One of the best tools is LiveWeb , a third-party software that you can install on your PowerPoint program.

By using LiveWeb, you don’t have to interrupt your PowerPoint, and your presentation will remain fluid and natural. Whether you embed a whole webpage or just a YouTube video, this can be a high-quality third party improvement. To install the add-on, simple head to the LiveWeb website and follow the instructions.

Unfortunately, Mac users don’t have a similar option. A good second choice is to take screenshots of the website, link in through a browser, or embed media (such as a YouTube video) by downloading it directly to your computer.

11. Try Using GIFs.

GIFs are looped animated images used to communicate a mood, idea, information, and much more. Users add GIFs to PowerPoints to be funny or quickly demo a process. It's easy to add GIFs to your slides. To do so, simply follow these steps:

• Download and save the GIF you want.
• Go to the slide you want the GIF on.
• Go to the Home tab, and click either Insert or Picture .
• From the Picture drop-down menu, choose Picture from File .
• Navigate to where you saved your GIF and select it. Then, choose Insert .
• It will play automatically the moment you insert it.

PowerPoint Process

12. keep it simple..

PowerPoint is an excellent tool to support your presentation with visual information, graphics, and supplemental points. This means that your PowerPoint should not be your entire presentation. Your slides — no matter how creative and beautiful — shouldn't be the star of the show. Keep your text and images clear and concise, using them only to supplement your message and authority.

If your slides have dense and cluttered information, it will both distract your audience and make it much more likely that you will lose their attention. Nothing in your slides should be superfluous! Keep your presentation persuasive by keeping it clean. There are a few ways to do this:

• Limit bullet points and text.
• Avoid paragraphs and long quotes.
• Maintain "white space" or "negative space".
• Keep percentages, graphs, and data super basic.

13. Embed your font files.

One constant problem presenters have with PowerPoint is that fonts seem to change when presenters move from one computer to another. In reality, the fonts are not changing — the presentation computer just doesn’t have the same font files installed . If you’re using a PC and presenting on a PC, then there is a smooth workaround for this issue.

Here’s the trick: When you save your PowerPoint file (only on a PC), you should click File , then Options, then open up the Save tab. Then, select the Embed fonts in the file check box under Preserve fidelity when sharing this presentation . Now, your presentation will keep the font file and your fonts will not change when you move computers.

The macOS PowerPoint version has a similar function. To embed your fonts on a Mac, do the following:

• Open up your presentation.
• On the top bar, click PowerPoint , then click Preferences .
• Under Output and Sharing , click Save .
• Under Font Embedding , click Embed fonts in the file.

14. Save your slides as a PDF file for backup purposes.

If you’re still scared of your presentation showing up differently when it’s time to present, you should create a PDF version just in case. This is a good option if you’ll be presenting on a different computer. If you also run into an issue where the presenting computer doesn’t have PowerPoint installed, you can also use the system viewer to open up the PDF. No laptop will ever give you trouble with this file type.

The only caveat is that your GIFs, animations, and transitions won’t transfer over. But since the PDF will only work as a backup, not as your primary copy, this should be okay.

To save your presentation as a PDF file, take the following steps:

• Go to File , then click Save as …
• In the pop-up window, click File Format.
• A drop-down menu will appear. Select PDF .
• Click Export .

You can also go to File , then Export , then select PDF from the file format menu.

15. Embed multimedia.

PowerPoint allows you to either link to video/audio files externally or to embed the media directly in your presentation. You should embed these files if you can, but if you use a Mac, you cannot actually embed the video (see note below). For PCs, two great reasons for embedding are:

• Embedding allows you to play media directly in your presentation. It will look much more professional than switching between windows.
• Embedding also means that the file stays within the PowerPoint presentation, so it should play normally without extra work (except on a Mac).

Note: macOS users of PowerPoint should be extra careful about using multimedia files.

If you use PowerPoint for Mac, then you will always need to bring the video and/or audio file with you in the same folder as the PowerPoint presentation. It’s best to only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder. Also, if the presentation will be played on a Windows computer, then Mac users need to make sure their multimedia files are in WMV format. This tip gets a bit complicated, so if you want to use PowerPoint effectively, consider using the same operating system for designing and presenting, no matter what.

16. Bring your own hardware.

Between operating systems, PowerPoint is still a bit jumpy. Even between differing PPT versions, things can change. One way to fix these problems is to make sure that you have the right hardware — so just bring along your own laptop when you're presenting.

If you’re super concerned about the different systems you might have to use, then upload your PowerPoint presentation into Google Slides as a backup option. Google Slides is a cloud-based presentation software that will show up the same way on all operating systems. The only thing you need is an internet connection and a browser.

To import your PowerPoint presentation into Google Slides, take the following steps:

• Navigate to slides.google.com . Make sure you’re signed in to a Google account, preferably your own.
• Under Start a new presentation , click the empty box with a plus sign. This will open up a blank presentation.
• Go to File , then Import slides .
• A dialog box will come up. Tap Upload , then click Select a file from your device .
• Select your presentation and click Open .
• Select the slides you’d like to import. If you want to import all of them, click All in the upper right-hand corner of the dialog box.
• Click Import slides.

When I tested this out, Google Slides imported everything perfectly, including a shape whose points I had manipulated. This is a good backup option to have if you’ll be presenting across different operating systems.

17. Use Presenter View.

In most presentation situations, there will be both a presenter’s screen and the main projected display for your presentation. PowerPoint has a great tool called Presenter View, which can be found in the Slide Show tab of PowerPoint. Included in the Presenter View is an area for notes, a timer/clock, and a presentation display.

For many presenters, this tool can help unify their spoken presentation and their visual aid. You never want to make the PowerPoint seem like a stack of notes that you’re reading off of. Use the Presenter View option to help create a more natural presentation.

Pro Tip: At the start of the presentation, you should also hit CTRL + H to make the cursor disappear. Hitting the "A" key will bring it back if you need it!

Your Next Great PowerPoint Presentation Starts Here

With style, design, and presentation processes under your belt, you can do a lot more with PowerPoint than just presentations for your clients. PowerPoint and similar slide applications are flexible tools that should not be forgotten. With a great template, you can be on your way to creating presentations that wow your audience.

Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness.

Don't forget to share this post!

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How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Presentation Guru

5 ways to make your presentation more visual and effective.

Visualizing slides (just a fancy word for transforming slides full of text into more visual slides) is a big part of my job, but you don’t need to be a PowerPoint expert to apply some basic visualization techniques to your presentations. Even minimal changes can make your presentations much more effective and can help people understand your messages better.

Listening to someone present, who is just reading a slide full of text, doesn’t add to understanding. It actually distracts, because the audience will end up reading the text on the slides themselves instead of listening to what the presenter is saying.

On the other hand, slides with less text and more visuals, whether it be graphs, pictures or diagrams can help the audience retain more information, because visuals and speech work hand-in-hand rather than compete for attention in the brain.

It’s a proven concept we follow at BrightCarbon, and one that we often preach about on our own blog . So, to get you started, here are 5 simple things that you can do to make your presentations more visual and more effective.

1) Cut down text on slides

Bullet-point filled slides have been plaguing audiences since PowerPoint began. But they aren’t just painfully dull: bullet points are really ineffective for communicating information to an audience.

So, the easiest way you can quickly make your presentation 1000 times better is by simply cutting out some of the text.

The easiest way to cut down text is to first break it down into chunks, then break it into key points – so, one short bullet-point per chunk – and then to get rid of filler words. This will help you take large paragraphs of text and break them into short and snappy phrases that can fit into text boxes or other shapes.

For example, let’s look at the following block of text:

Peonies are my favorite type of flower. They’re pretty to look at because they come in a range of beautiful shades of pink. They also smell amazing and make great perfume. Lastly, they are larger than a lot of other flowers and make a gorgeous, lush bouquet.

Instead of filling an entire paragraph, we could break this text into three key points:

• Peonies come in range of pink shades
• They make great perfume
• They make a gorgeous bouquet

Then, if we get rid of any filler, we are left with:

• Pink shades
• Great perfume
• Gorgeous bouquet

And voila! You have yourself some bullets that are ready to be fit into shapes. By allowing your text to fit into shapes you gain the ability to organize it in a linear way and then you can animate it on clicks, to stagger the flow of information and tell a more compelling story.

So, BEFORE :

and AFTER :

If you want to learn more about how to ditch the bullet points for good, find out more here .

2) Show locations on maps

I’ve worked on quite a few presentations at this point and I think it’s safe to say most of them include a list of locations at some point. This is because it is really common for companies to have a narrative that includes showing their impact on a national, or global, scale by showing their locations. Often, this is just presented as a list of places. But it’s a lot more interesting – and memorable – to show locations on a map.

For example, if a company has opened a couple stores per year, in different locations, they could animate icons representing these stores on a map and have information such as the year, location or size of store in a box next to the icon.

This is a good way to make the slides illustrate a story about the company’s growth, in a way that is easy for the audience to understand.

3) Add color cues

Adding color to slides in an organized way can enable you to manipulate the audience’s attention and increase their understanding of your content.

For example, if every element on your slide is blue and then you color one object yellow, people will understand that the differently colored object is important or different in some way.

The same idea of ‘color coding’ works when you want the audience to get certain ideas from colors e.g. yellow and black mean warning; green is positive; red is negative.

Keep in mind that these associations are partly based on cultural teachings, so they might not apply if the people you are presenting to have a different cultural understanding of color.

You can also use color to set a ‘mood’ for your presentation. For example, if your company is heading a green initiative then using green tones in your presentation will make it feel more environmentally friendly. Most brands already apply this theory in their logos and brand guidelines, so continuing this thought process in your slides can create even more cohesion and understanding.

Find out more about using color effectively here .

4) Use Timelines

A great way to organize text-heavy slides that involve dates and events is to divide them into a timeline.

This is similar to the map idea above, in that it requires a certain type of information to be successful, but if you have dates and information, it’s much more effective to see them organized linearly than in a list of bullet points.

A timeline is a pretty simple element to create on PowerPoint and just involves a line and some evenly aligned and distributed boxes. Create your boxes using the Insert -> Shape functionality, then use the built-in alignment tools to space everything out neatly .

5) Replace text with labelled images

The last, and arguably most important, point is to get rid of text all together, and replace it with images.

For example, if you want to talk about a new product and its features, the best way of doing this is to insert an image of the product and just label it with key words.

You can insert shapes to pin-point areas you’d like to highlight and then animate them in on clicks so you can stagger the rate at which you mention each feature, which can help the audience follow along.

It’s also useful to have images of the product being used by customers so that you can show the audience exactly how it will look and work.

Being complacent and adding tons of text or bullet points to your presentations won’t do you any favors, because people will become instantly bored and disengaged while you’re presenting, and will start reading what’s on the screen instead of listening to the important things you’re saying.

By applying a couple of easy-to-learn tips to your next presentation, you can significantly increase its effectiveness and make it much more visually appealing. Your audience will stay engaged throughout your presentation and will remember more of the content you are sharing.

It’s amazing how much visuals can do to improve communication between a presenter and an audience, so just remember that the next time you’re pasting reams of text into a 25-slide deck: there are better ways.

• Latest Posts

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Craig Hadden (@RemotePoss)

11th April 2017 at 4:05 am

These are great ideas, so thanks for sharing. Recently I’ve tried to use colour in a more systematic way, so I was especially interested to read your thoughts on that.

You might also like this makeover I did on a (real) slide. It was stuffed full of bulleted text, but ended up being far less wordy and much more visual. See what your think. (And any comments or questions are always welcome!)

15th April 2017 at 12:47 pm

Thanks for this. and if you’d like to write that piece for us, to help the thousands of designers and presenters out there, we’d love to publish that piece too. The guru is our community after all!

Abigail Lee

25th June 2019 at 12:11 pm

Great article. Prior to stumbling upon your article on Google, I have found similar another engaging article on this website https://www.slideteam.net/blog . It has a collection of enthusiastic articles on PowerPoint as well as professional slides. Feel free to explore all of them.

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How-To Geek

8 tips to make the best powerpoint presentations.

Want to make your PowerPoint presentations really shine? Here's how to impress and engage your audience.

Quick Links

Table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

A Short Guide To Making An Outstanding Visual Presentation

Using PowerPoint or any form of visual presentation is key to attracting potential business. A good picture or visual can attract and keep attention almost like nothing else. Keep reading to see how you can own these visual presentation skills.

The easiest exact procedure to follow to get your message through to your audience and have your brand stand out from the rest is to have amazing visual presentations.

Visual presentations will almost certainly lead to positive feedback and great responses from your audience. We’ve all been through one of those presentations that you wish would end already. So let’s learn how to avoid situations like that.

The purpose of a PowerPoint presentation is to, well, make your point powerfully . And how do you do that? By being visually compelling and, accordingly, making the viewing process enjoyable.

Why Are Visuals The Stepping Stone For An Impactful Presentation? 💁🏻‍♀️

So how can you make the most of your presentation 🗒, take away 💁🏻‍♂️.

Important disclosure: we're proud affiliates of some tools mentioned in this guide. If you click an affiliate link and subsequently make a purchase, we will earn a small commission at no additional cost to you (you pay nothing extra).

Visuals Are Attention-Grabbers 👀

We all know the saying— Show, don't tell.

It's a common mistake to include a lot of text in your presentation but rather include meaningful visuals (make sure the picture conditions are great to better the viewing experience) for a higher rate of participation in your presentation.

Carefully selected imagery is the key to engaging with your public. Sometimes, it's significantly easier to explain complex concepts through a short video or an infographic .

Overall, shorter presentation times can often lead to your audience understanding complex ideas, even if they have no prior background knowledge of the subject.

The normal viewing times of videos or presentations of your audience are decreasing day by day, which is why the visual display of your presentation is so important to keep their attention.

The pair of images that you choose to use isn't there to undermine your point. Their purpose is to make your audience attentive and to emphasize what you have to say.

Images Are Action-Inspiring 🙌

Using a visual display in your presentation will make your audience react. You can use them to raise awareness about a certain topic or to inspire your public to take a specific action.

More often than not, messages delivered visually receive a more powerful reaction and a higher rate of participation from people.

Is All That Text Necessary? 🧐

You can try to follow the 6 x 6 guidelines for one slide as a general rule. This means you should have a maximum of 6 key points, each with six words. This way, you can keep everything succinct, organized, and easy to understand.

Even when you're preparing an audio-visual presentation (which can be a better choice for people with learning difficulties), your focus should still be to keep the text short and sweet on each of the individual images.

Having no more than 140 characters on your slide will leave you with a lot of white space. This will make your presentation look more clean and organized. But also, it will help your audience focus on the key points you're trying to make.

Make sure that your background color combinations emphasize the key points and don't take attention away from them.

Use Straightforward And Precise Fonts 𝘼𝙖

While you might be tempted to break the mold with your presentation, fonts are not the place to do this. Try to use standard sans serif fonts, like Open Sans, Tahoma, Verdana .

These are easily recognizable and look good on the viewing window. Try not to use more than 2 or 3 different fonts in your presentation. The key to having an outstanding slide deck is organization and consistency.

Using too many different elements will distract and confuse your audience.

Any feedback activity from your audience will also result in this conclusion, and if your audience is confused, your rate of participation from the audience declines.

Say No To Poor Quality Images 🙅🏽‍♂️

Needless to say, high-quality images will make your presentation look professional . Try as much as possible to color-coordinate your visuals with the color scheme you’ve chosen for your slide deck.

Their purpose is to enhance and underline, not to overwhelm the slide, so make sure the picture conditions in your presentation are top-notch! Using binary image classification might also be a good idea to simplify complex concepts.

To avoid bad quality on your pair of images used in your presentation, make sure that your laptop display resolution agree with your presentation.

Another thing you should keep in mind: not using too many individual images . Generally, it’s good to try and use a single picture—or 2, if they’re relevant. Your presentation isn’t a photo album.

Use Contrast For Emphasis And Grabbing Attention 💁🏻‍♀️

You can use contrast cleverly in your presentation. First of all, it can help your message "pop" with a high-level contrast between your background and your text.

You can also add a bar of color behind your text —to make it more legible and bring it to the center of attention. Binary image classification is also a great way to emphasize the contrast between concepts.

Contrast can also be used to highlight your key points . Choose a color from your palette to emphasize important text on your slide. Make sure that your key points are a few times larger than the supplementary information given.

By making your key points a few times larger than supplementary info, you're creating contrast and thus pointing your viewers into the right direction of where to look, helping those with possible learning difficulties.

Nevertheless, it will lose its power if you use this trick too often. So use it wisely. Using an arrow symbol during your presentation will also emphasize the important points.

Limit Your Color Palette 👈🏽

Yes, rainbows are really pretty, but not in your presentation . Be mindful of what colors you choose and if they come together harmoniously.

There's no need to go overboard—you can grab attention without using complex textures or gradients. You can, for example, use a background of blocks to emphasize the message in front of it.

Even though it's tempting to make an art-inspired presentation, keep this for a more fitting audience and not for business proposals.

To choose the right colors for your presentation, you can use tools like Kuler or coolors.co . Using these can help you learn a bit about which colors go together and which ones don't.

Additionally, suppose you want to do this right. In that case, you can even look at an analysis of color theory to see how your palette can influence your audience's emotions.

Doing this avoids the risk of presenting a pair of images and evoking the wrong response from your audience.

Data Visualization Is Your Salvation 📊

Project management presentations or anything with a lot of numbers and data to present can be dreadful.

Luckily, you can use a lot of elements to make your life easier in your individual images — charts, graphs, radials , binary image classification, and more.

By doing this, you can simplify complex information or even a lot of information in a short period of time, even if the audience doesn't have prior background knowledge of the subject.

Shorter presentation times often work better for explaining complex ideas. Additionally, you can always look online for some free timeline templates to showcase progress or presumptions, or learn how to make your own timelines in PowerPoint.

The key is taking all the data and putting it into individual images that are easy to remember and understand.

Skip The Bullet Points 📝

Ideally, you should focus on a single idea for each slide. This means that instead of having five bullet points, you should have five slides focusing on each key point to do an in-depth analysis.

This way, you can make sure that people remember what you say, and your audience will be able to draw comparisons between the five slides. Also, bullet points are kind of old , aren’t they?

Surely, you can find more attractive ways to structure information within a slide. Try content boxes, bubbles, all sorts of frames—just don’t go overboard with your elements.

Mind The Visual Hierarchy 🎨

Even if you have no background knowledge in graphic design , you can still organize elements on your slide or picture, depending on their importance.

The purpose of this procedure is to let your audience know where their eyes should go first on each picture, and then second, and so forth.

You can do this by making use of size, the correct laptop display resolutions, white space between elements, or proximity between elements. Another smart thing to do is to use repetition to your advantage in your visual display.

Having only one element in your viewing window will make it pop—so your audience will know that is the main point. When your audience is viewing your presentation, they shouldn't wonder where to look on your PowerPoint.

Audio And Video Elements 🎙📹

Choosing tasks using video and audio elements can help you explain complex concepts so much easier. An audio-visual presentation is also a great way to create interaction with your public.

Using these gives you a break from talking and your audience a new point of focus. Embedding a video into a PowerPoint presentation is not hard if you decide to go this route.

However, make sure not to pick a 10-minute video, but rather use shorter presentation times.

You should use these items as a short, fresh breath of air—not let them have the presentation for you.

Additionally, make sure this content is relevant not only to your content but also to the audience— or you will lose their attention, as this is a big feedback influence.

What Do You Think About Interactivity? 👨🏾‍💻

No matter how good your presentation is, there is always going to be a low-energy moment . A good way to recover from this is to directly interact with your audience and strive for a high rate of participation.

For example, you can make them vote on subject comparisons, stand up for some reason, or conduct a short quiz.

To make this more interesting, you can add links to your presentation —either between slides, on the middle image of the presentation, or elements.

This way, when they choose and answer, something happens. Creating a unique slideshow can help you keep your audience attentive and create longer viewing times for your audience.

Transitions And Animations

You either love transitions, or you hate them. There’s no in-between. The safest route is to go all static and grab attention through colors, textures, and so forth.

This way, nobody gets distracted, and we all remember something at the end of your presentation.

However, if you want some pizzaz on your slides, you can use animations and transitions to become memorable.

However, keep them consistent and don’t get too excited . Not every element on your slide has to move. Use motion as an emphasis, not as a distraction.

Have An Interesting Cover Style 😍

The cover slide should be the one to grab your public’s attention and curiosity. It should say something about the subject but still be mysterious.

You can think of it as a movie trailer—you give people a taste of what’s to come, but without spoiling the whole thing. These slides are your chance to be creative and inventive. You can’t afford to be boring on this one.

Here, you should draw inspiration from an art-inspired presentation. However, as with any part of your art-inspired presentation — don’t go overboard.

Using too many elements or too many colors can put your whole slide deck in a bad light.

Reserve A Couple Of Slides At The End To Summarize Your Main Points

By doing this, you emphasize them and make sure that they will be remembered.

You don’t have to go through everything once more — just some keywords to jolt the memory of your public.

However, be careful. If your presentation is already quite lengthy— you might want to skip this one or make it short. If your speech is too long, the only thing your public will want is to escape and go home as fast as possible.

Accordingly, the attention span and the desired viewing times of the audience will be low.

It might sound easy, but building a visually compelling presentation is not that simple. There are a lot of factors and small details that can either make or break your whole work.

For example—using colors, but too many of them, a pair of images, but making sure the picture conditions are great, using the right type of font, but at the wrong sizes, and so forth.

However, if you check all the points made in the article—and maybe do a little research and analysis on your own , you’ll be just fine, and your feedback will surely be positive. Most rules are basic common sense for anyone who has seen a presentation before.

The most important thing here is to feel comfortable with your presentation in a way that it seems as though you have background knowledge on the subject.

If you’re happy about it—and passionate about the subject you’re talking about, then you can’t go wrong. Feelings are contagious, so your audience will sense your happiness.

If you find yourself pressed for time or lacking the necessary expertise to create a visually stunning presentation, you can explore options such as SketchBubble to access professionally designed PowerPoint templates that you can download.

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9 Tips for Making Beautiful PowerPoint Presentations

Ready to craft a beautiful powerpoint presentation these nine powerpoint layout ideas will help anyone create effective, compelling slides..

How many times have you sat through a poorly designed business presentation that was dull, cluttered, and distracting? Probably way too many. Even though we all loathe a boring presentation, when it comes time to make our own, do we really do any better?

The good news is you don’t have to be a professional designer to make professional presentations. We’ve put together a few simple guidelines you can follow to create a beautifully assembled deck.

We’ll walk you through some slide design tips, show you some tricks to maximize your PowerPoint skills, and give you everything you need to look really good next time you’re up in front of a crowd.

And, while PowerPoint remains one of the biggest names in presentation software, many of these design elements and principles work in Google Slides as well.

Let’s dive right in and make sure your audience isn’t yawning through your entire presentation.

1. Use Layout to Your Advantage

Layout is one of the most powerful visual elements in design, and it’s a simple, effective way to control the flow and visual hierarchy of information.

For example, most Western languages read left to right, top to bottom. Knowing this natural reading order, you can direct people’s eyes in a deliberate way to certain key parts of a slide that you want to emphasize.

You can also guide your audience with simple tweaks to the layout. Use text size and alternating fonts or colors to distinguish headlines from body text.

Placement also matters. There are many unorthodox ways to structure a slide, but most audience members will have to take a few beats to organize the information in their head—that’s precious time better spent listening to your delivery and retaining information.

Try to structure your slides more like this:

And not like this:

Layout is one of the trickier PowerPoint design concepts to master, which is why we have these free PowerPoint templates already laid out for you. Use them as a jumping off point for your own presentation, or use them wholesale!

Presentation templates can give you a huge leg up as you start working on your design.

2. No Sentences

This is one of the most critical slide design tips. Slides are simplified, visual notecards that capture and reinforce main ideas, not complete thoughts.

As the speaker, you should be delivering most of the content and information, not putting it all on the slides for everyone to read (and probably ignore). If your audience is reading your presentation instead of listening to you deliver it, your message has lost its effectiveness.

Pare down your core message and use keywords to convey it. Try to avoid complete sentences unless you’re quoting someone or something.

Stick with this:

And avoid this:

3. Follow the 6×6 Rule

One of the cardinal sins of a bad PowerPoint is cramming too many details and ideas on one slide, which makes it difficult for people to retain information. Leaving lots of “white space” on a slide helps people focus on your key points.

Try using the 6×6 rule to keep your content concise and clean looking. The 6×6 rule means a maximum of six bullet points per slide and six words per bullet. In fact, some people even say you should never have more than six words per slide!

Just watch out for “orphans” (when the last word of a sentence/phrase spills over to the next line). This looks cluttered. Either fit it onto one line or add another word to the second line.

Slides should never have this much information:

4. Keep the Colors Simple

Stick to simple light and dark colors and a defined color palette for visual consistency. Exceptionally bright text can cause eye fatigue, so use those colors sparingly. Dark text on a light background or light text on a dark background will work well. Also avoid intense gradients, which can make text hard to read.

If you’re presenting on behalf of your brand, check what your company’s brand guidelines are. Companies often have a primary brand color and a secondary brand color , and it’s a good idea to use them in your presentation to align with your company’s brand identity and style.

If you’re looking for color inspiration for your next presentation, check out our 101 Color Combinations , where you can browse tons of eye-catching color palettes curated by a pro. When you find the one you like, just type the corresponding color code into your presentation formatting tools.

Here are more of our favorite free color palettes for presentations:

• 10 Color Palettes to Nail Your Next Presentation
• 10 Energizing Sports Color Palettes for Branding and Marketing
• 10 Vintage Color Palettes Inspired by the Decades

No matter what color palette or combination you choose, you want to keep the colors of your PowerPoint presentation simple and easy to read, like this:

Stay away from color combinations like this:

5. Use Sans-Serif Fonts

Traditionally, serif fonts (Times New Roman, Garamond, Bookman) are best for printed pages, and sans-serif fonts (Helvetica, Tahoma, Verdana) are easier to read on screens.

These are always safe choices, but if you’d like to add some more typographic personality , try exploring our roundup of the internet’s best free fonts . You’ll find everything from classic serifs and sans serifs to sophisticated modern fonts and splashy display fonts. Just keep legibility top of mind when you’re making your pick.

Try to stick with one font, or choose two at the most. Fonts have very different personalities and emotional impacts, so make sure your font matches the tone, purpose, and content of your presentation.

6. Stick to 30pt Font or Larger

Many experts agree that your font size for a PowerPoint presentation should be at least 30pt. Sticking to this guideline ensures your text is readable. It also forces you, due to space limitations, to explain your message efficiently and include only the most important points. .

7. Avoid Overstyling the Text

Three of the easiest and most effective ways to draw attention to text are:

• A change in color

Our eyes are naturally drawn to things that stand out, but use these changes sparingly. Overstyling can make the slide look busy and distracting.

8. Choose the Right Images

The images you choose for your presentation are perhaps as important as the message. You want images that not only support the message, but also elevate it—a rare accomplishment in the often dry world of PowerPoint.

But, what is the right image? We’ll be honest. There’s no direct answer to this conceptual, almost mystical subject, but we can break down some strategies for approaching image selection that will help you curate your next presentation.

The ideal presentation images are:

• Inspirational

These may seem like vague qualities, but the general idea is to go beyond the literal. Think about the symbols in an image and the story they tell. Think about the colors and composition in an image and the distinct mood they set for your presentation.

With this approach, you can get creative in your hunt for relatable, authentic, and inspirational images. Here are some more handy guidelines for choosing great images.

Illustrative, Not Generic

So, the slide in question is about collaborating as a team. Naturally, you look for images of people meeting in a boardroom, right?

While it’s perfectly fine to go super literal, sometimes these images fall flat—what’s literal doesn’t necessarily connect to your audience emotionally. Will they really respond to generic images of people who aren’t them meeting in a boardroom?

In the absence of a photo of your actual team—or any other image that directly illustrates the subject at hand—look for images of convincing realism and humanity that capture the idea of your message.

Doing so connects with viewers, allowing them to connect with your message.

The image above can be interpreted in many ways. But, when we apply it to slide layout ideas about collaboration, the meaning is clear.

It doesn’t hurt that there’s a nice setting and good photography, to boot.

Supportive, Not Distracting

Now that we’ve told you to get creative with your image selection, the next lesson is to rein that in. While there are infinite choices of imagery out there, there’s a limit to what makes sense in your presentation.

Let’s say you’re giving an IT presentation to new employees. You might think that image of two dogs snuggling by a fire is relatable, authentic, and inspirational, but does it really say “data management” to your audience?

To find the best supporting images, try searching terms on the periphery of your actual message. You’ll find images that complement your message rather than distract from it.

In the IT presentation example, instead of “data connections” or another literal term, try the closely related “traffic” or “connectivity.” This will bring up images outside of tech, but relative to the idea of how things move.

Inspiring and Engaging

There’s a widespread misconception that business presentations are just about delivering information. Well, they’re not. In fact, a great presentation is inspirational. We don’t mean that your audience should be itching to paint a masterpiece when they’re done. In this case, inspiration is about engagement.

Is your audience asking themselves questions? Are they coming up with new ideas? Are they remembering key information to tap into later? You’ll drive a lot of this engagement with your actual delivery, but unexpected images can play a role, as well.

When you use more abstract or aspirational images, your audience will have room to make their own connections. This not only means they’re paying attention, but they’re also engaging with and retaining your message.

To find the right abstract or unconventional imagery, search terms related to the tone of the presentation. This may include images with different perspectives like overhead shots and aerials, long exposures taken over a period of time, nature photos , colorful markets , and so on.

The big idea here is akin to including an image of your adorable dog making a goofy face at the end of an earnings meeting. It leaves an audience with a good, human feeling after you just packed their brains with data.

Use that concept of pleasant surprise when you’re selecting images for your presentation.

9. Editing PowerPoint Images

Setting appropriate image resolution in powerpoint.

Though you can drag-and-drop images into PowerPoint, you can control the resolution displayed within the file. All of your PowerPoint slide layout ideas should get the same treatment to be equal in size.

Simply click File > Compress Pictures in the main application menu.

If your presentation file is big and will only be viewed online, you can take it down to On-screen , then check the Apply to: All pictures in this file , and rest assured the quality will be uniform.

This resolution is probably fine for proofing over email, but too low for your presentation layout ideas. For higher res in printed form, try the Print setting, which at 220 PPI is extremely good quality.

For large-screens such as projection, use the HD setting, since enlarging to that scale will show any deficiencies in resolution. Low resolution can not only distract from the message, but it looks low-quality and that reflects on the presenter.

If size is no issue for you, use High Fidelity (maximum PPI), and only reduce if the file size gives your computer problems.

The image quality really begins when you add the images to the presentation file. Use the highest quality images you can, then let PowerPoint scale the resolution down for you, reducing the excess when set to HD or lower.

Resizing, Editing, and Adding Effects to Images in PowerPoint

PowerPoint comes with an arsenal of tools to work with your images. When a picture is selected, the confusingly named Picture Format menu is activated in the top menu bar, and Format Picture is opened on the right side of the app window.

In the Format Picture menu (on the right) are four sections, and each of these sections expand to show their options by clicking the arrows by the name:

• Fill & Line (paint bucket icon): Contains options for the box’s colors, patterns, gradients, and background fills, along with options for its outline.
• Effects (pentagon icon): Contains Shadow, Reflection, Glow, Soft Edges, 3-D Format and Rotation, and Artistic Effects.
• Size & Properties (dimensional icon): Size, Position, and Text Box allow you to control the physical size and placement of the picture or text boxes.
• Picture (mountain icon): Picture Corrections, Colors, and Transparency give you control over how the image looks. Under Crop, you can change the size of the box containing the picture, instead of the entire picture itself as in Size & Properties above.

The menu at the top is more expansive, containing menu presets for Corrections, Color, Effects, Animation, and a lot more. This section is where you can crop more precisely than just choosing the dimensions from the Picture pane on the right.

Cropping Images in PowerPoint

The simple way to crop an image is to use the Picture pane under the Format Picture menu on the right side of the window. Use the Picture Position controls to move the picture inside its box, or use the Crop position controls to manipulate the box’s dimensions.

To exert more advanced control, or use special shapes, select the picture you want to crop, then click the Picture Format in the top menu to activate it.

Hit the Crop button, then use the controls on the picture’s box to size by eye. Or, click the arrow to show more options, including changing the shape of the box (for more creative looks) and using preset aspect ratios for a more uniform presentation of images.

The next time you design a PowerPoint presentation, remember that simplicity is key and less is more. By adopting these simple slide design tips, you’ll deliver a clear, powerful visual message to your audience.

If you want to go with a PowerPoint alternative instead, you can use Shutterstock Create to easily craft convincing, engaging, and informative presentations.

With many presentation template designs, you’ll be sure to find something that is a perfect fit for your next corporate presentation. You can download your designs as a .pdf file and import them into both PowerPoint and Google Slides presentation decks.

Take Your PowerPoint Presentation to the Next Level with Shutterstock Flex

Need authentic, eye-catching photography to form the foundation of your PowerPoint presentation? We’ve got you covered.

With Shutterstock Flex, you’ll have all-in-one access to our massive library, plus the FLEXibility you need to select the perfect mix of assets every time.

License this cover image via F8 studio and Ryan DeBerardinis .

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How to create visual presentations and eLearning

• Written by: Richard Goring
• Categories: PowerPoint design , Visual communication
• Comments: 4

Most presentations are a cascade of text-heavy Death-by-PowerPoint slides, while online learners suffer the torture of wading through page after page of brochures converted to click-through-eLearning. However you look at it, a wall of text doesn’t work to engage people or compel them to action, so it really can’t be effective. That’s why most people now recognize that using visuals is the way to go. But how do you create visual presentations and eLearning that works? We think there are six steps you need to follow.

Step 1. Understand the audience

To know how to make a presentation effective, you need to understand the person on the receiving end and also decide what you’re trying to achieve. Are you trying to inform the audience of something – i.e. give them information they don’t have and help them understand it. Or persuade them to do something or change their behaviour – i.e. convince the audience the reasons to act in a certain way are stronger than the reasons not to. (Selling is typically a subset of this).

And it’s worth noting that a lot of the time, when you’re trying to inform people of something as your primary objective, you’ll also need to do at least a little persuasion, to get them to believe that your information is valid, valuable, and worth acting upon. Likewise, if you’re persuading people, you need to inform your audience so that they understand enough to be able to buy into your ideas.

When informing, you should have a clear idea of what exactly you are trying to inform about, and note it down in a couple of words so that you can easily refer back to it throughout the process.

If you’re persuading people, the same thing applies, but more specifically, we find it most helpful to think about this in terms of how the audience will benefit. What’s in it for them?

The options are many and various, but something short and punchy helps you to focus your story on what’s important to your audience and will make the story worth listening to.

Step 2: Identify key message or story

Now you need to decide what information to present to your audience in order to achieve your goal. And assess how much your audience already know about the topic, so you don’t repeat unnecessarily.

Typically, anything you’re attempting to visualise into a visual presentation has a lot of detailed content with relatively little structure. So to help, we recommend you simplify down to the core message in a nicely structured way that’s easy to understand, which then helps you to pick out what detail is most important and how to bring everything together.

Then take the necessary pieces of information and organise them into a story that flows, so it’s easy to follow. Often the framework of Problem -> Solution -> Impact is a good one to follow.

• Problem sets up the context and shows why this is something people need to know and pay attention to. It helps to frame the rest of the story.
• Solution is the details of what happens, or how something works.
• Impact is the end result – that will often lead to the outcome that your audience will achieve.

Step 3: Identify key objects

The next job, within these short sentences, is to identify the objects that are crucial to telling the story.

Person, role, company – Typically these are physical things, like objects or people. You can easily spot some of these – any mention of people, groups of people, job roles, or companies, could be represented by a photo of someone, or a silhouette, or a logo.

Object, product – You may have things that aren’t people, but are still easily recognizable entities, like objects – a computer, a phone, a bicycle, a hippopotamus – or a product or service, which might be a little bit more abstract, like ‘consulting’ or ‘water treatment’ – but still a concept that you can easily put a label on. Pretty straightforward visually, you could use an icon if you just want to get across the idea of a deliverable, or a photo of the product, or a label of the product or service, or you might even have a logo for it, especially if it’s something fairly abstract.

Quote – If you want to show a direct quote from someone, try to keep it short and to the point. It should really speak for itself, which means you’re going to have to keep quiet and let the audience read it.

Location – Then you might have locations – a point on a map, like a city, or maybe a type of building, like a hospital or office tower, or it could be an office floor plan. It could be something more abstract like an objective or a target you’re aiming towards.

Data, measurable – And then you might be able to pick out some data, like figures, percentages, dates, costs, that sort of thing, or some kind of measurable quantity, which are similar but they’re more vague – concepts that you can quantify, but that don’t really have any ‘number’ attached to them – things like a level of risk, or confidence, or effort.

That’s a starter gallery of different types of key objects. What these things all have in common is that they can all be represented with some sort of visual device that can be easily recognized, so you don’t have to do too much explanation and the audience doesn’t spend too long trying to figure out what it is. You might be using pictures, or icons, or labels to represent these things to create your visual presentation, or they might make up part of a diagram, which is what we’re going to look at in the next part of the process.

Step 4: Establish relationships

Once you know what’s involved in the story, start to look at the relationships between each of the key objects, and how they interact, which will give you the layout of the slide, the framework, or the diagram. There are plenty of options, but there are a few reliable regulars that you can draw on.

First you’ve got your different types of graph , which will probably be the first choice if you’re showing data. You could make an XY graph , two axes, and the data might be bars or lines, or an XYZ graph that shows a three dimensional data set, which might shrink or stretch across the three axes.  A pie chart , to show proportions – this might be useful if you have percentages, as long as they all belong to the same category. Or you could have a Matrix arrangement, showing where elements are placed in different regions.

Then you’ve got a few ways of laying out elements that are distinct from one another. If you’ve got a sequence of dates in your information, a timeline might be a good choice, or if you haven’t you could just show a process diagram . You might just want to lay out the elements in a two dimensional space , or play around with the proportions to make a three dimensional scene , to add focus in on some elements and put others in the background. A hierarchy arrangement can show how elements are ranked in layers, useful for organization diagrams , or you could use a mind-map style layout to show connections between one big idea and a few other ideas that are linked up to it, or to each other.

A few other options for showing how things relate to one another might be a cluster or Venn diagram , to show connections or intersections between ideas, a jigsaw if you’ve got a number of things that fit together to form a larger picture, or just to get the idea across that a couple of things are well-suited to one another, and if you’re talking about a causal relationship, where one thing directly affects another, a balance diagram might work well, or a sequence that shows a push-pull relationship between two things.

This is a fairly small selection of the types of layouts you could come up with to create a visual presentation or eLearning, and a lot of slides might use two or more of these at once in order to get a complex idea across. To work out which ones to go for, you’ll have to look at your information and think about how you’d explain it, the order you’d point to your key objects, and how those key objects are related to one another. Crucially, you also have to think about the overarching message that the slide is supposed to be getting across, which you established in steps 1 and 2.

Step 5: Create visuals

Now is the time to bring everything together. The individual key objects that you’ve got, with the layouts that show the relationships between them. Think about the order you want the story to be told, which will inform the layout of your visual slides, but also the sequence in which you’ll want to use the individual elements. And animations are a real help here, as they can pace the flow of information and ensure that you keep the audience focused on the right thing at the right time. They can also be a key part of actually telling the story, to make things happen, change elements, and emphasize the relationships between your key objects.

So if you’re introducing new ideas you can add things onto the slide. If you’re simplifying a diagram or removing things you don’t need, you can remove . You can make things grow , or shrink to show changing amounts, or changing importance, and you can make things move around to new locations. If you want to combine elements together you can merge them into one, or connect them together. You can highlight something that’s especially important, for your key message, and show something being passed along from one person to another, or data being transferred. You can also change something into something else, by replacing it.

Again, there are countless examples of these, and you’ll probably want to use a few of them for each slide, but this should give you a few good ideas of ways to move your key objects around, change the relationships, and end up with the right kind of visual punchline. These things can all be done with native PowerPoint animation (and check our animation articles  and masterclass schedule for a lesson on animation if you’re not already a master at it!).

Step 6: Design

What you should have now is an idea or sketch of everything that’s going to happen on your slide to tell the story. You ‘just’ need to bring it to life and share your ideas. That’s not always an easy task, but if you check out this post by my colleague Bethany on some practical tips to achieve good presentation design , this post on some of our favorite websites for free design resources , and this one on presentation design in general, you’ll have a good head start. And of course the various PowerPoint tutorials and master classes are a wealth of information to help you out.

And if you’d like to see some examples of presentations that we’ve developed using these ideas, and then created in PowerPoint, you can draw inspiration from our presentation portfolio , showing you that pretty much anything is possible in PowerPoint.

Richard Goring

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• Comments: 17

By applying some key principles of presentation design, you can make your PowerPoint design really standout and deliver both a more ‘popping’, but also more effective presentation.

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Thank you very much, you are helping me to understand how to produce presentations so my students will want to see and learn from.

Great Estrella, lovely to hear that it’s working so well.

Its really helpful, thanks for providing such informative data in a unique way.

Just came across this while searching for Colour-Vision-Deficient-friendly PowerPoint tips. Aside from giving excellent advice, it’s wild that you’ve got graphics of what looks like Coronavirus in an article from 2017 – did you know something we didn’t 🙂 ?

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RECOMMENDED READS

• 5 Steps to Getting Started with Llama 2
• The Llama Ecosystem: Past, Present, and Future
• Introducing Code Llama, a state-of-the-art large language model for coding
• Meta and Microsoft Introduce the Next Generation of Llama
• Today, we’re introducing Meta Llama 3, the next generation of our state-of-the-art open source large language model.
• Llama 3 models will soon be available on AWS, Databricks, Google Cloud, Hugging Face, Kaggle, IBM WatsonX, Microsoft Azure, NVIDIA NIM, and Snowflake, and with support from hardware platforms offered by AMD, AWS, Dell, Intel, NVIDIA, and Qualcomm.
• We’re dedicated to developing Llama 3 in a responsible way, and we’re offering various resources to help others use it responsibly as well. This includes introducing new trust and safety tools with Llama Guard 2, Code Shield, and CyberSec Eval 2.
• In the coming months, we expect to introduce new capabilities, longer context windows, additional model sizes, and enhanced performance, and we’ll share the Llama 3 research paper.
• Meta AI, built with Llama 3 technology, is now one of the world’s leading AI assistants that can boost your intelligence and lighten your load—helping you learn, get things done, create content, and connect to make the most out of every moment. You can try Meta AI here .

Today, we’re excited to share the first two models of the next generation of Llama, Meta Llama 3, available for broad use. This release features pretrained and instruction-fine-tuned language models with 8B and 70B parameters that can support a broad range of use cases. This next generation of Llama demonstrates state-of-the-art performance on a wide range of industry benchmarks and offers new capabilities, including improved reasoning. We believe these are the best open source models of their class, period. In support of our longstanding open approach, we’re putting Llama 3 in the hands of the community. We want to kickstart the next wave of innovation in AI across the stack—from applications to developer tools to evals to inference optimizations and more. We can’t wait to see what you build and look forward to your feedback.

Our goals for Llama 3

With Llama 3, we set out to build the best open models that are on par with the best proprietary models available today. We wanted to address developer feedback to increase the overall helpfulness of Llama 3 and are doing so while continuing to play a leading role on responsible use and deployment of LLMs. We are embracing the open source ethos of releasing early and often to enable the community to get access to these models while they are still in development. The text-based models we are releasing today are the first in the Llama 3 collection of models. Our goal in the near future is to make Llama 3 multilingual and multimodal, have longer context, and continue to improve overall performance across core LLM capabilities such as reasoning and coding.

State-of-the-art performance

Our new 8B and 70B parameter Llama 3 models are a major leap over Llama 2 and establish a new state-of-the-art for LLM models at those scales. Thanks to improvements in pretraining and post-training, our pretrained and instruction-fine-tuned models are the best models existing today at the 8B and 70B parameter scale. Improvements in our post-training procedures substantially reduced false refusal rates, improved alignment, and increased diversity in model responses. We also saw greatly improved capabilities like reasoning, code generation, and instruction following making Llama 3 more steerable.

*Please see evaluation details for setting and parameters with which these evaluations are calculated.

In the development of Llama 3, we looked at model performance on standard benchmarks and also sought to optimize for performance for real-world scenarios. To this end, we developed a new high-quality human evaluation set. This evaluation set contains 1,800 prompts that cover 12 key use cases: asking for advice, brainstorming, classification, closed question answering, coding, creative writing, extraction, inhabiting a character/persona, open question answering, reasoning, rewriting, and summarization. To prevent accidental overfitting of our models on this evaluation set, even our own modeling teams do not have access to it. The chart below shows aggregated results of our human evaluations across of these categories and prompts against Claude Sonnet, Mistral Medium, and GPT-3.5.

Preference rankings by human annotators based on this evaluation set highlight the strong performance of our 70B instruction-following model compared to competing models of comparable size in real-world scenarios.

Our pretrained model also establishes a new state-of-the-art for LLM models at those scales.

To develop a great language model, we believe it’s important to innovate, scale, and optimize for simplicity. We adopted this design philosophy throughout the Llama 3 project with a focus on four key ingredients: the model architecture, the pretraining data, scaling up pretraining, and instruction fine-tuning.

Model architecture

In line with our design philosophy, we opted for a relatively standard decoder-only transformer architecture in Llama 3. Compared to Llama 2, we made several key improvements. Llama 3 uses a tokenizer with a vocabulary of 128K tokens that encodes language much more efficiently, which leads to substantially improved model performance. To improve the inference efficiency of Llama 3 models, we’ve adopted grouped query attention (GQA) across both the 8B and 70B sizes. We trained the models on sequences of 8,192 tokens, using a mask to ensure self-attention does not cross document boundaries.

Training data

To train the best language model, the curation of a large, high-quality training dataset is paramount. In line with our design principles, we invested heavily in pretraining data. Llama 3 is pretrained on over 15T tokens that were all collected from publicly available sources. Our training dataset is seven times larger than that used for Llama 2, and it includes four times more code. To prepare for upcoming multilingual use cases, over 5% of the Llama 3 pretraining dataset consists of high-quality non-English data that covers over 30 languages. However, we do not expect the same level of performance in these languages as in English.

To ensure Llama 3 is trained on data of the highest quality, we developed a series of data-filtering pipelines. These pipelines include using heuristic filters, NSFW filters, semantic deduplication approaches, and text classifiers to predict data quality. We found that previous generations of Llama are surprisingly good at identifying high-quality data, hence we used Llama 2 to generate the training data for the text-quality classifiers that are powering Llama 3.

We also performed extensive experiments to evaluate the best ways of mixing data from different sources in our final pretraining dataset. These experiments enabled us to select a data mix that ensures that Llama 3 performs well across use cases including trivia questions, STEM, coding, historical knowledge, etc.

Scaling up pretraining

To effectively leverage our pretraining data in Llama 3 models, we put substantial effort into scaling up pretraining. Specifically, we have developed a series of detailed scaling laws for downstream benchmark evaluations. These scaling laws enable us to select an optimal data mix and to make informed decisions on how to best use our training compute. Importantly, scaling laws allow us to predict the performance of our largest models on key tasks (for example, code generation as evaluated on the HumanEval benchmark—see above) before we actually train the models. This helps us ensure strong performance of our final models across a variety of use cases and capabilities.

We made several new observations on scaling behavior during the development of Llama 3. For example, while the Chinchilla-optimal amount of training compute for an 8B parameter model corresponds to ~200B tokens, we found that model performance continues to improve even after the model is trained on two orders of magnitude more data. Both our 8B and 70B parameter models continued to improve log-linearly after we trained them on up to 15T tokens. Larger models can match the performance of these smaller models with less training compute, but smaller models are generally preferred because they are much more efficient during inference.

To train our largest Llama 3 models, we combined three types of parallelization: data parallelization, model parallelization, and pipeline parallelization. Our most efficient implementation achieves a compute utilization of over 400 TFLOPS per GPU when trained on 16K GPUs simultaneously. We performed training runs on two custom-built 24K GPU clusters . To maximize GPU uptime, we developed an advanced new training stack that automates error detection, handling, and maintenance. We also greatly improved our hardware reliability and detection mechanisms for silent data corruption, and we developed new scalable storage systems that reduce overheads of checkpointing and rollback. Those improvements resulted in an overall effective training time of more than 95%. Combined, these improvements increased the efficiency of Llama 3 training by ~three times compared to Llama 2.

Instruction fine-tuning

To fully unlock the potential of our pretrained models in chat use cases, we innovated on our approach to instruction-tuning as well. Our approach to post-training is a combination of supervised fine-tuning (SFT), rejection sampling, proximal policy optimization (PPO), and direct preference optimization (DPO). The quality of the prompts that are used in SFT and the preference rankings that are used in PPO and DPO has an outsized influence on the performance of aligned models. Some of our biggest improvements in model quality came from carefully curating this data and performing multiple rounds of quality assurance on annotations provided by human annotators.

Learning from preference rankings via PPO and DPO also greatly improved the performance of Llama 3 on reasoning and coding tasks. We found that if you ask a model a reasoning question that it struggles to answer, the model will sometimes produce the right reasoning trace: The model knows how to produce the right answer, but it does not know how to select it. Training on preference rankings enables the model to learn how to select it.

Building with Llama 3

Our vision is to enable developers to customize Llama 3 to support relevant use cases and to make it easier to adopt best practices and improve the open ecosystem. With this release, we’re providing new trust and safety tools including updated components with both Llama Guard 2 and Cybersec Eval 2, and the introduction of Code Shield—an inference time guardrail for filtering insecure code produced by LLMs.

We’ve also co-developed Llama 3 with torchtune , the new PyTorch-native library for easily authoring, fine-tuning, and experimenting with LLMs. torchtune provides memory efficient and hackable training recipes written entirely in PyTorch. The library is integrated with popular platforms such as Hugging Face, Weights & Biases, and EleutherAI and even supports Executorch for enabling efficient inference to be run on a wide variety of mobile and edge devices. For everything from prompt engineering to using Llama 3 with LangChain we have a comprehensive getting started guide and takes you from downloading Llama 3 all the way to deployment at scale within your generative AI application.

A system-level approach to responsibility

We have designed Llama 3 models to be maximally helpful while ensuring an industry leading approach to responsibly deploying them. To achieve this, we have adopted a new, system-level approach to the responsible development and deployment of Llama. We envision Llama models as part of a broader system that puts the developer in the driver’s seat. Llama models will serve as a foundational piece of a system that developers design with their unique end goals in mind.

Instruction fine-tuning also plays a major role in ensuring the safety of our models. Our instruction-fine-tuned models have been red-teamed (tested) for safety through internal and external efforts. ​​Our red teaming approach leverages human experts and automation methods to generate adversarial prompts that try to elicit problematic responses. For instance, we apply comprehensive testing to assess risks of misuse related to Chemical, Biological, Cyber Security, and other risk areas. All of these efforts are iterative and used to inform safety fine-tuning of the models being released. You can read more about our efforts in the model card .

Llama Guard models are meant to be a foundation for prompt and response safety and can easily be fine-tuned to create a new taxonomy depending on application needs. As a starting point, the new Llama Guard 2 uses the recently announced MLCommons taxonomy, in an effort to support the emergence of industry standards in this important area. Additionally, CyberSecEval 2 expands on its predecessor by adding measures of an LLM’s propensity to allow for abuse of its code interpreter, offensive cybersecurity capabilities, and susceptibility to prompt injection attacks (learn more in our technical paper ). Finally, we’re introducing Code Shield which adds support for inference-time filtering of insecure code produced by LLMs. This offers mitigation of risks around insecure code suggestions, code interpreter abuse prevention, and secure command execution.

With the speed at which the generative AI space is moving, we believe an open approach is an important way to bring the ecosystem together and mitigate these potential harms. As part of that, we’re updating our Responsible Use Guide (RUG) that provides a comprehensive guide to responsible development with LLMs. As we outlined in the RUG, we recommend that all inputs and outputs be checked and filtered in accordance with content guidelines appropriate to the application. Additionally, many cloud service providers offer content moderation APIs and other tools for responsible deployment, and we encourage developers to also consider using these options.

Deploying Llama 3 at scale

Llama 3 will soon be available on all major platforms including cloud providers, model API providers, and much more. Llama 3 will be everywhere .

Our benchmarks show the tokenizer offers improved token efficiency, yielding up to 15% fewer tokens compared to Llama 2. Also, Group Query Attention (GQA) now has been added to Llama 3 8B as well. As a result, we observed that despite the model having 1B more parameters compared to Llama 2 7B, the improved tokenizer efficiency and GQA contribute to maintaining the inference efficiency on par with Llama 2 7B.

For examples of how to leverage all of these capabilities, check out Llama Recipes which contains all of our open source code that can be leveraged for everything from fine-tuning to deployment to model evaluation.

What’s next for Llama 3?

The Llama 3 8B and 70B models mark the beginning of what we plan to release for Llama 3. And there’s a lot more to come.

Our largest models are over 400B parameters and, while these models are still training, our team is excited about how they’re trending. Over the coming months, we’ll release multiple models with new capabilities including multimodality, the ability to converse in multiple languages, a much longer context window, and stronger overall capabilities. We will also publish a detailed research paper once we are done training Llama 3.

To give you a sneak preview for where these models are today as they continue training, we thought we could share some snapshots of how our largest LLM model is trending. Please note that this data is based on an early checkpoint of Llama 3 that is still training and these capabilities are not supported as part of the models released today.

We’re committed to the continued growth and development of an open AI ecosystem for releasing our models responsibly. We have long believed that openness leads to better, safer products, faster innovation, and a healthier overall market. This is good for Meta, and it is good for society. We’re taking a community-first approach with Llama 3, and starting today, these models are available on the leading cloud, hosting, and hardware platforms with many more to come.

Try Meta Llama 3 today

We’ve integrated our latest models into Meta AI, which we believe is the world’s leading AI assistant. It’s now built with Llama 3 technology and it’s available in more countries across our apps.

You can use Meta AI on Facebook, Instagram, WhatsApp, Messenger, and the web to get things done, learn, create, and connect with the things that matter to you. You can read more about the Meta AI experience here .

Visit the Llama 3 website to download the models and reference the Getting Started Guide for the latest list of all available platforms.

You’ll also soon be able to test multimodal Meta AI on our Ray-Ban Meta smart glasses.

As always, we look forward to seeing all the amazing products and experiences you will build with Meta Llama 3.

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