how to make a presentation in prezi

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How to make your branding presentation a success

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Anete Ezera March 30, 2024

For all brands, whether established or new, pitching your identity and intentions as a brand should be an important part of presentations. But, it’s not always easy to showcase your brand in the way you envision. This is why knowing how to create the perfect branding deck is important. With Prezi, merging your ideas into a branding presentation has never been easier. Read on to learn more about what a branding deck is and get the knowledge you need to showcase your brand in the right way. 

What is a branding presentation? 

People use branding presentations for several reasons. They can be used to introduce a brand and explain their values and business strategy. They’re also used to brief marketing teams or partners or align internal teams with the brand’s direction. They can be useful for all brands, from newly established to global companies. 

A branding presentation will usually consist of: 

• Brand overview;
• Detailed information about the brand’s target market;
• How the brand positions itself in the market;
• Showcase of the brand’s visual elements (logo, color palette, imagery);
• Explanation of the brand’s communication style (voice, tone);
• Examples of how the brand identity is applied across various mediums;
• Brand guidelines and standards.

Examples of branding presentations

We’ve put together some examples of branding presentations that were created using Prezi. 

Personal branding presentation 

The following example is a personal branding presentation, which uses the same principles as a normal branding presentation. Only, the brand you’re selling is yourself. This presentation is created by the help of Prezi AI , and you can reuse this presentation example and fill in the placeholders with your own information. You can showcase your strengths, values, and goals, and add a personal touch to make it authentically yours. Or, you can also use Prezi AI to create a presentation like this in minutes or even seconds.

Fashion branding presentation 

The following branding presentation could be used for a fashion brand. The presentation design, created using Prezi AI , matches the aesthetic appeal a fashion brand might want to use. This is a good example of storytelling as the presentation moves through each point telling the audience about the brand and what their intentions are. The fashion brand presentation also explores its identity and heritage, which is a great way to connect with the audience on a personal level. You can simply reuse this presentation, add your content and personal touch, and present it right away.

Grammarly brand presentation 

This presentation on Grammarly is a great example of staying consistent and true to your brand. When you look at the overall theme of the presentation, such as the colors and fonts used, you can see that the brand identity is solid all the way through. This is a great way of sharing what you envision your brand to look like with the audience. 

8 Tips to help you create the best branding presentation

Now we know what a branding presentation should consist of, let’s look at some tips to help you in the creation process. 

Start with a strong story 

In order to captivate your audience from the beginning, you need to come up with a story that captures your brand’s mission, vision, and values. A storytelling approach helps to engage your audience emotionally and intellectually, making your brand’s purpose and direction clear from the outset. 

Know your audience 

Think about who you’re presenting to, as this will help you highlight the more relevant aspects of your brand. Whether you’re presenting to clients, stakeholders, or internal teams, tailor your branding presentation to the specific interests and expectations of your audience. 

Highlight the unique value proposition 

In order for people to take your brand seriously, you should talk about what sets you apart from your competitors. Think about the unique benefits your brand offers compared to similar brands, and highlight these points. You should make your unique value proposition the main focus of your presentation to showcase why your brand matters. 

Use interesting visuals 

Another great way to grab your audience’s attention is to make your branding presentation look visually interesting. You should include your brand logo and color scheme throughout to reinforce who you are. When it comes to including imagery, it’s important to choose images that correlate with your message, and they should be relevant to the information on your presentation slides. When used in the right way, visuals can be really good at strengthening the points you’re making. 

Examples of your brand in action 

The best way to get people on board with your brand is to make them believe in it. The best way to do this is to show them your brand in action. This could be from brand packaging and advertising examples to displaying your digital presence. By showing how your branding is applied in real-world circumstances, you’re bringing your brand to life, rather than just talking about it. 

Be concise and focused

Your audience is going to soak in information better if you keep your presentation clear and to the point. Think about the key points you want to make, and stick to them. You could use each slide of your branding presentation to make one key point, this way you’re not overloading each slide with too much information, which can be confusing. When thinking about how you want your presentation to look, avoid cramming your slides with too much text and too many visual elements. Your message will come across much clearer if you keep it simple. 

Interactive elements 

This is an aspect that can really boost your presentation and make it less boring. For branding presentations, you might want to include interactive elements like a live demonstration or an interactive session where the audience can experience your products or platform firsthand. Another idea might be to encourage your audience to participate in discussions, like sharing their experiences or expectations of your product or service. For virtual branding presentations, use Live Prezi to take interactivity to the next level. With Live Prezi, you can create an interactive presentation experience in real-time. Simply set up your link and share it with anyone, anywhere. Up to 100 participants can join your Live Prezi session and follow along as you guide them through your compelling content.

End with a clear call to action 

It’s important that you make it clear to your audience what action you need them to take following your presentation. This might be seeking approval or feedback, or a specific, unique action you require from your branding presentation. Either way, you should be clear about the next steps you want the audience to take following your presentation. 

Pitfalls to avoid 

We’ve already discussed things that you should consider when creating your branding deck, now let’s look at some mistakes you should avoid. 

Too much information 

A common mistake when making branding presentations is putting too much information onto the slides. Overloading slides in this way is going to be distracting for your audience. Try using bullet points to make each point clear and use visuals that complement your spoken words. With Prezi’s AI text editing tool , you can easily modify your text to match your desired outcome in seconds. Make text longer, shorter, or create a concise and engaging list.

Inconsistency 

When you use a mixture of styles, fonts and colors throughout your branding presentation, it screams amateur. You should make sure the whole thing looks in alignment with your brand and stays consistent for the whole presentation. Staying constant with the visual aspect helps to paint a picture of what your brand looks like. To feel more confident in your design choices, use Prezi’s AI presentation maker – it’ll suggest matching color schemes, layouts, and more, to match your topic and style.

Underestimating your audience’s knowledge 

Assuming your audience knows too little or too much can cause confusion. Make your presentation just right for what they know about your brand and the field it’s in. Give them new things to learn without making it too simple.

Skipping your brand’s story

People tend to resonate with stories and purposes. Failing to talk about who you are as a brand and what you stand for can cause your audience to disconnect. You should make it a personal branding presentation that mentions your values and intentions. 

Failure to mention competitors

It’s important to let your audience know where your brand sits in the market. When you fail to discuss your competitors, your audience may deem this ignorant or naive. The purpose of mentioning your competitors is to show how your brand can outshine them and what values you have to offer that they don’t. Without this, your audience will be left with questions about your brand’s uniqueness and whether you’ll fit in the market. 

Forgetting to proofread 

If your presentation contains typos, spelling mistakes, or inaccuracies, you may come across as unprofessional and questions about your brand’s credibility may arise. Remember, branding presentations are all about giving off a good first impression, so make sure you’ve checked each slide properly before your big moment arrives. 

Don’t rely too heavily on text

When the screen is crammed with text, it can make your branding presentation look dull and make it harder for your audience to follow. By using visuals to explain your points instead of lots of text, the audience can process your message much faster. After all, you’re going to be the voice of the brand, so stick to a few bullet points and elaborate with speech. 

Not preparing for questions 

Your audience is bound to have questions about your brand and goals, and how you plan on reaching these goals. Since there’s no way of knowing what questions will be thrown at you, it’s a good idea to prepare beforehand. 

Prezi’s role in your branding presentation 

Prezi is a presentation tool that’s different from any other. It lets you share ideas in a way that’s interesting, by moving around a single space, letting you zoom in and out of sections to show off your points. There’s no longer a need for boring, traditional slide-based presentations because Prezi allows us to share our thoughts in a more dynamic way that lets us bring our audience on a journey with us. 

Prezi is particularly useful for creating branding presentations because you can share your brand’s story and identity in a new and exciting way that sticks with your audience. Let’s look at some of Prezi’s features that would be great for creating your branding presentation. 

Brand kits 

We know how important it is that things stay consistent when it comes to branding presentations. This is why Prezi has created the Brand Kit feature, where you can include your brand’s color palette, logo, fonts, and style so that every time you need it, you have a pre-set branding presentation template. This way, you can save time whenever you need to create a presentation based on your brand, and you know it’s going to align with your brand’s identity every time. 

Integration features 

When it comes to presenting your branding deck virtually, Prezi has all the tools you need to succeed. You can connect and engage with hybrid teams in real-time using Prezi Video , making your meetings more exciting and engaging. You can show your branding content at the same time as showing your face, so you can still present just like you would in a conference room. 

Open canvas 

Prezi’s open canvas feature allows you to move freely from one point to the next. It takes away the restrictions that come with slide by slide-based presentations. This is ideal for when you’re telling your brand’s story, as you can zoom in on certain key points and then back out to the bigger picture. It’s also easier to go back and forth between points which might be useful when faced with questions about your brand. 

Professionally designed templates 

For those who don’t want to start with a blank page, having a fully prepared template can be a huge help. With Prezi, you can choose from a great range of templates . No matter what industry you’re starting out in, you can find a template that can serve as the building ground for your branding presentation. Prezi templates are customizable, so you can integrate parts of your brand as you go along the creation process. 

Images and icons 

Prezi has countless icons and images you can choose from to help you create the perfect visuals. Branding presentations are all about telling a story, and with Prezi, your options are endless when it comes to selecting the perfect visuals to complement your narrative. Having a great range of images and icons to choose from all in the same place makes the creation process much simpler, saving you time for more important aspects of your brand. 

AI text editing tool 

When it comes to forming the right words, we can help. Our AI feature can edit your work or offer suggestions, such as correcting spelling mistakes or grammatical errors. Prezi’s AI text editing tool can also shorten or lengthen text, as well as restructure it, such as changing paragraphs to readable bullet points. This is a really important feature when it comes to making a branding presentation, as easily readable slides are a crucial part of it. 

Collaborate easily 

Working together to create the best branding presentation is easy with Prezi. You and your team can work remotely on the presentation and communicate ideas and feedback using the comment feature. You can comment on each frame, so you and your team can be sure that every part of the presentation is up to scratch, working together from anywhere in the world. 

Why every branding presentation needs AI 

At Prezi, we’re always striving to provide the best presentation creation experience – that’s why we’re elevating it with advanced AI features. There are so many benefits of using AI to assist in the creation process of your branding presentation. Let’s look at a few of these advantages: 

Save time with automatic design and content: AI quickly creates designs and content, cutting down the time you spend on making presentations. For those using Prezi, this means extra time to improve your story. 

Brings new ideas: AI can come up with new designs and content ideas that you might not have thought of yourself. 

Keep things consistent: Many AI tools can help you stick to the same theme throughout your branding presentation, such as, colors and fonts. 

Easy updates and changes: With AI, making changes and improvements to your presentations is a lot easier. Take the Prezi AI text editing tool for example, which makes suggestions to make your content even better. 

A new beginning for branding presentations 

Whether you’re launching a new brand or whether you’re an established brand taking on a new venture, branding presentations can be the make or break for you. This is why it’s so important to make a good, strong impression on your audience. By following the tips we’ve mentioned in this article, you can maximize your chances of making a showstopping branding presentation that leaves your audience invested. 

By using Prezi to make your presentation, you’re not only equipped with features like pre-designed templates , but you also have the advantage of AI-powered design tools . It’s clear that features like the AI presentation creator and AI text editing tool have changed the way we create presentations. Gone are the days of worrying about what to say and when, because with Prezi, you know that each slide is going to have the perfect balance between text and visuals, captivating your audience.  

And, not only is the creation process a lot easier with Prezi, but it’s quicker too. This is a great perk for brand owners, as we know there’s much more to launching a brand than making presentations. The assistance of Prezi means you now have more time to spend on important tasks. So, for your next branding presentation, partner with Prezi and reap the benefits of amazing design features and AI-powered presentation tools. 

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Prezi  - Creating a Prezi

Prezi  -, creating a prezi, prezi creating a prezi.

Prezi: Creating a Prezi

Lesson 2: creating a prezi.

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Creating a prezi

Before creating your very own prezi, you'll need to make sure you have an account. It's easy to sign up for one, and as long as you don't mind your presentations being available to the public, it's completely free. There are options to upgrade your account , which along with various features allows you to make your prezis private.

To create a new prezi:

In our example, we'll be creating a prezi from a template . Templates are pre-designed canvases from which you can build presentations. While it is possible to build a prezi from scratch, it's fairly time consuming and can be pretty difficult. Prezi offers a variety of templates to fit most presentation needs.

Getting to know Prezi

Before we move forward with editing our first prezi, let's get to know Prezi's interface. It probably looks different from other presentation software you may have used in the past. While Prezi is relatively simple to use, its interface has several features you'll want to become familiar with.

Click the buttons in the interactive below to become more familiar with the Prezi interface.

Present Button

Click Present to view your prezi, frame to frame.

Share Button

Using the Share button, you'll be able to share your prezi with others via email, Facebook, or by creating a link to your prezi.

In the Settings menu, you'll be able to turn keyboard shortcuts on and off. You can also change the aspect ratio to make sure your prezi fits a certain screen or projector you may be using.

Customize Button

Clicking Customize will allow you to change the overall look of your prezi, including its background and color scheme.

Insert Button

The Insert button allows you to insert a variety of elements into your prezi, including pictures , shapes , and videos .

Undo/Redo Buttons

Click the undo or redo button to undo or redo recent actions.

Save Button

Clicking Save will save the current version of your prezi. Your prezi also saves automatically as you work on it.

Add New Frame

The Add New Frame button allows you to create a new frame for your prezi. You can customize the shape and size of your frame after adding it.

Frame Navigation Pane

In the Frame Navigation pane , you'll find all of the frames currently in your prezi. From here, you can click a frame to view how it will look in your presentation. You can also reorder your frames from this toolbar.

Navigation Pane

In the Navigation pane , you can zoom in and out of your canvas or click the Show overview button to view your canvas as a whole.

With the Edit Path tool, you can customize the path your presentation takes from frame to frame and add animations to your transitions.

To edit placeholder text:

Prezi templates have preset frames, as shown in the frame navigation pane . Within these frames, there's something called placeholder text . This is text you can replace with your own content.

To replace images:

In addition to placeholder text, some templates include sample pictures in certain frames. You'll probably want to replace these with pictures more relevant to the content of the prezi you're creating.

• Continue going through frames until you've filled all of the frames with content.

Working with frames

As mentioned previously, Prezi uses things called frames instead of slides. When creating a prezi, it's important to know how to add, delete, and reorder frames to make sure your prezi is a good fit for the information you want to communicate.

Adding frames

Sometimes a template may have less frames than you need for everything you'd like to include in your prezi. Luckily, Prezi makes it easy to add frames to your presentation.

Deleting frames

Sometimes a template may have too many frames for the prezi you want to make, or you may not like one of the preset frames.

• The frame will be deleted from the path of your prezi.

To change the frame order:

Once you've completed your prezi, you may find that you want to reorder the frames.

Customizing your prezi

In order to communicate an idea most effectively, you may want to include pictures, videos, or background music. You may also find that you want to change the color scheme of your prezi to better reflect the theme of your content. Prezi makes customizing things easy with the help of two buttons in the editor's interface: the Insert button and the Customize button.

Adding pictures, videos, shapes, and more

When creating your prezi, you may want to include more than just words to get your point across. Prezi has an Insert button that allows you to insert pictures, videos, shapes, and background music. These can help to both communicate ideas more effectively and to make your prezi more engaging to your audience.

Prezi provides a variety pictures and shapes for you to choose from, and you can include also include YouTube videos . You'll also find premade layouts for frames and paths in the Insert menu.

Changing the background and theme

Located at the top of the Prezi interface, the Customize button opens a pane on the right side of the window that lets you change the background and theme of your prezi. The Customize tool allows you to keep the physical layout and look of the template you chose while changing only the color scheme and font . There are more than 24 themes to choose from, and you always have the option of clicking Revert to original if you don't like the changes you've made.

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5 Better Alternatives To Google Slides

I f you're looking to create a compelling presentation to showcase a new idea or persuade others, Google Slides may be the first option that comes to mind. But with few built-in templates, basic themes, and a limited graphics collection, you'll likely have a hard time making your presentation stand out against others.

If you want to make your presentation truly stand out, there are several alternatives to Google Slides that offer extra perks and features to give your presentations an edge. While Google focuses on integrating Slides with its other work-based apps like Sheets and Docs, other presentation apps focus more on design elements, transitions, and themes to help you convey your brand or personal image throughout your presentation.

We've tested these Google Slide alternatives to give you an idea of other available options to deliver impactful presentations. If you're looking for a way to make boring information more fun and engaging, here are the best presentation apps to replace Google Slides.

Read more: Major Graphics Card Brands Ranked Worst To Best

Microsoft PowerPoint

There's a reason so many businesses around the globe use Microsoft PowerPoint. Building its reputation as the go-to option for delivering high-quality presentations, the software generated $100 million in annual sales only three years after its initial release in 1990.

Microsoft PowerPoint may be Google Slides' largest competitor, but there are plenty of unique features that can add an extra flourish to your slides. PowerPoint excels in its impressive library of custom animations and slide transitions, which are fairly limited in Google Slides. Another unique feature is its AI-powered Designer tool. This provides professional design schemes that mirror the words used in your slides. For instance, if your title slide is named "Basketball Team 2024," Designer will automatically suggest pictures and slide layouts associated with basketball.

As PowerPoint has been in development longer than Google Slides, it naturally offers more nuanced features if you're looking for something specific. For example, you can save individual slides as an image file (using .png or .jpeg formats) or as a separate presentation file. There's also a large library of free PowerPoint templates designed to speed up your workflow. Moreover, PowerPoint integrates seamlessly with Microsoft Teams with its PowerPoint Live function, allowing you to easily share your presentation with your co-workers.

Prezi offers an innovative approach to showing presentations with its unique canvas feature. Unlike traditional presentation software, Prezi lets you zoom and pan around a flexible canvas. The canvas may feel distant to something of a presentation program, but there is still some linear order provided thanks to the Timeline view.

Finding ways to visualize data is one of the biggest challenges when dealing with presentation software. Prezi resolves this struggle with the help of its Story Blocks: a series of infographics available in multiple designs to visually represent data. You can easily edit infographics and even add animations to individual shapes. This can help add a story to your presentation and help you emphasize key points.

To further enhance your presentation visually, Prezi offers several topic path settings, which let you change how Prezi transitions from one topic to another. These options include subtopics, which are super helpful for breaking large chunks of information down. If you're looking for a unique, modern approach to presenting information, Prezi is a top pick.

If you're looking to create a professional presentation to convince potential clients about your business idea, Slidebean is a popular choice among professionals with plenty of customization options. One of the issues with Google Slides is its fairly limited template library, which is filled mostly with basic designs. Slidebean offers a better alternative with a broad selection of innovative templates split into categories for convenience.

The app's user interface is easy to navigate so that you can create slides in less time. Each slide has a dedicated Design and Outline tab. You can use the Outline tab to quickly edit the information on each slide without being distracted by all the visual elements. Another productivity-enhancing feature is the ability to generate a presentation theme from your website. Simply enter your URL, and Slidebean will automatically apply the theming to your presentation.

Slidebean is another presentation app to take advantage of AI. Using the Auto-Design feature, you can generate recommended slide layouts based on your existing content. It also features AI text suggestions designed to suit different industries. Overall, Slidebean offers a quicker, more efficient method for creating stunning presentations compared to Google Slides.

Canva is a well-known app among graphic designers, but it's also capable of making stunning presentations. The app also has mobile editions, so you can easily create and edit presentations on your Android phone , iOS device, or tablet. As long as you have an internet connection, you can modify your designs wherever you are.

To get started, head to Canva's online presentation maker . Canva offers a vast range of templates categorized by topic, which easily surpasses the simple templates in Google Slides . While some of the templates are only available to Canva Pro members, there is an ample amount of free templates to help you get started. You'll also find a large selection of stock photos, shapes, and illustrations to create beautiful customized slides.

Because Canva is built for graphic designers, you can access several features to give your presentation consistent theming. These include color palettes, font sets, and even a brand kit that allows you to add your company's fonts (available to Pro members only). One time-saving feature is Canva's Uploads tab, which lets you access recently uploaded media files. This offers a convenient way to copy content between different presentations.

Visme is a powerful visual design tool able to create videos, infographics, and presentations. One of the perks of using Visme is the company's free educational content, which offers advice on how to create impactful content to boost your brand. After signing up, the company also asks whether you're using Visme for your business, education purposes, or personal use to offer personalized tips.

In terms of charts and graphs, Visme offers some of the most impressive features we've seen from a presentation app, so you can effortlessly convey important statistics. From the Data tab, you can access dozens of graph styles to visually represent your data. Then, simply double-click a chart inside your presentation to edit the values instantly in a simple table format.

Another area that Visme excels in is collaboration. You can either generate a link to publish your presentation on the web or share your presentation privately with others. For each team member, you can choose who can view, edit, and comment slides for a seamless workflow. There's also a Slack integration that lets you receive messages whenever changes are made to your presentation. Visme is free for all users, with limited features available in its premium plans.

Read the original article on SlashGear .