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Mobile App Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Mobile App Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Mobile App Plan Here

Mobile App Business Plan

You’ve come to the right place to create your mobile app business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their mobile app businesses.

Mobile App Business Plan Example

Below are links to each of the key elements of a mobile app business plan template:

• Executive Summary – In the Executive Summary, you will provide a general overview of your business plan including your target market, business model, and how you plan to make your business successful.
• Company Overview – The Company Overview section will provide an overview of your app idea, history of the company, monetization strategy and milestones achieved.
• Industry Analysis – From your market research, you will provide an industry analysis. This will include a discussion of the current mobile app industry landscape, trends, and issues facing your industry.
• Customer Analysis – The Customer Analysis section will describe your target market. This includes information on demographics, psychographics, and behaviors.
• Competitive Analysis – This section includes an overview of your direct and indirect competitors, their market share, your competitive advantage, and how you plan to compete against them.
• Marketing Plan – The Marketing Plan section will describe your marketing strategy. This includes information on your target audience, pricing strategy, and promotional activities.
• Operations Plan – The Operations Plan section of your mobile app business plan will describe your business operations.
• Management Team – The Management Team section will provide information on the management members of your team. This includes their experience, education, and skills.
• Financial Plan – In the Financial Plan section, you will provide the financial model and financial statements for your business. This includes your income statement, balance sheet, and cash flow statement.

Next Section: Executive Summary >

Mobile App Business Plan FAQs

What is a mobile app business plan.

A mobile app business plan is a plan to start and/or grow your mobile app business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your mobile app business plan using our Mobile App Business Plan Template here .

What Are the Main Types of Mobile App Companies?

There are many types of mobile app companies across a variety of categories. There are mobile app companies that focus solely on mobile games. Others are exercise or wellness focused. Some mobile apps provide guidance on specific topics, some offer music streaming, and other apps provide help or assistance on a variety of topics. Many companies have developed company-specific mobile apps to allow users to become more connected with their products or offerings. For instance, most major brands, restaurants and financial services companies have company-specific mobile applications.

What Are the Main Sources of Revenue and Expenses for a Mobile App Business?

The primary source of revenue for mobile app companies are subscription paid by the users on an annual or monthly basis. Advertising (selling ad space to other companies on their app) is another significant revenue sources.

The key expenses for mobile app companies are the costs to advertise and generate users. These expenses are often in the form of targeted social media advertising or online targeted marketing. Some major mobile app companies pay to have their mobile apps advertised on television commercials or music streaming platforms. Another major expense for app companies are office space, employee salaries and technology licensing fees.

How Do You Get Funding for Your Mobile App Business Plan?

A mobile app startup is most likely to receive funding from angel investors and friends and family. Personal savings and credit cards are also often used. Venture capitalists will fund a business plan for an app once it achieves enough traction (e.g., enough users or generating enough revenue).

A well crafted mobile app business plan is essential for attracting any type of potential investor.  Most app startups require funding to get off the ground and cover at least their startup costs.

What are the Steps To Start a Mobile App Business?

Starting a mobile app development company can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Mobile App Business Plan - The first step in starting a business is to create a detailed business plan for an app that outlines all aspects of the venture. This should include market research on the mobile app industry and potential market size, information on the mobile app concept, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mobile app business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mobile app business is in compliance with local laws.

3. Register Your Mobile App Business - Once you have chosen a legal structure, the next step is to register your mobile app business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your mobile app business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Mobile App Equipment & Supplies - In order to start your mobile app business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mobile app business.  A mobile app marketing plan includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful mobile app business:

• How to Start a Mobile App Business
• How to Start a Mobile App Development Business

Where Can I Get a Mobile App Business Plan PDF?

You can download our free mobile app business plan template PDF here . This is a sample mobile app business plan template you can use in PDF format.

• Case studies

How to Write a Business Plan for a Mobile App Startup?

Anton Baryshevskiy

Head of Business Development, Co-Founder

Head of Business Development

Get your project estimation!

If you’re on the threshold of launching your mobile app startup, there are numerous things you need to be concerned with: workload, core concept, budget, product implementation area, employees… You need to rightly put all key elements of this puzzle together to provide a clear roadmap for your project — that is, to compile a business plan for mobile app development.

We at Mind Studios know how to make a business plan for an app. Here, you'll find a complete guide to creating a business plan. Also, we’ve added our template to help all stakeholders and investors have a clear and most importantly, equal understanding of your startup idea. So if you don't know how to plan an app yet and where to start, let's find out more about it.

A business plan is a guide that turns your ideas into action

As a rule, you should start with visualizing the project and formulating its key ideas. They will later become the basis of your business plan.

Another vital component of developing your project is writing a product requirements document (PRD) for your app. It consists of three sections: business requirements, user requirements, and software system requirements . The business plan is, actually, a component of the PRD, namely the business requirements part.

All the preceding processes, such as developing a project vision, core ideas, and concepts, creating an app development plan, and drafting a PRD, allow all stakeholders to be on the same page as the startup's founder.

In this post, we’ll go through how to write a business plan for an app startup.

Some statistics

Still not sure if your startup needs a business plan? Numerous studies back up the value of having a well-thought-out business plan for companies on different stages of their business journeys.

According to one study that involved 3,000 company owners from diverse fields, those with business plans were almost twice as likely to succeed as those who didn’t. Furthermore, such strategic-planning companies were more effective in attracting investment or securing loans.

You can find more detailed information in the diagram below:

If your way is developing a mobile application

As of 2021, people have made 230 billion downloads of mobile applications, up by 63% than in 2016. Everyone appears to require mobile solutions these days, so your startup has a lot of room for imagination. You can choose from a wide range of mobile app types. To name a few, it could be a travel, event planner (here's an event app development guide), money management, social networking, or fitness app.

No matter which one you decide to create, a pre-written mobile app business plan can help you seamlessly go through the mobile app development process with its four fundamental stages : discovery, idea validation , design, and actually, development.

A goal without a plan is just a wish

There is a plethora of mobile applications these days. It means, though, that there are hundreds of almost identical apps in each category. Attracting users becomes a task of utmost importance.

Chad Mureta, an app tycoon, says that a developer’s profit directly depends on their knowledge of what’s interesting to the user; that is, to create a successful and profitable application, a developer should think like a user .

Creating a mobile app business plan template based on thorough user analysis will help you explain your business idea to stakeholders. Also, you’ll see a path to a product-market fit. To make that happen, you should determine what your target audience wants, needs, likes/dislikes in competitors’ apps, and tends to expect from using your app.

Therefore, identifying your target audience preferences should be your priority, as it is one of the main drivers of your startup.

Understanding the market is the key to success

The author of the bestseller 4 Steps to Enlightenment. Strategies for creating successful startups , Steve Blank, suggests that very few people understand where their market is. The writer believes it is almost impossible to launch a thriving startup without analyzing the market it’s going to enter.

Before you start writing a business plan, it’s crucial to figure out not only the degree of public interest in your product but also the level of competition in the market you’re going to enter.

Thanks to the preparatory analysis of your rivals and potential app users, you’ll be able to flawlessly identify your product’s objectives, advantages, and unique value proposition (UVP). This will also help you form the basis of a proper business plan.

Review your business plan annually

Steve Blank claims that a business plan is static in contrast to a business model, which is dynamic. A business plan appears to be stable by definition: that’s a document created once and rarely revised after adoption.

But in our quick-to-change world, do you believe there’s anything that could remain static? Especially in terms of business? Investopedia , for example, shares an opposite to Steve Blank’s statement: A business plan should evolve in tandem with a company’s growth.

We at Mind Studios adhere to the last approach and recommend you go through your business plan for an app at least once every year . It will allow you to respond to changes in your users’ demands and assess what goals you have achieved and which ones you still need to accomplish.

Moreover, refreshing a business plan will enable you to keep your finger on the pulse of your startup’s current and upcoming financial needs and, therefore, help you develop efficient strategies to attract investments. Consider it a dynamic document that adapts to your startup’s development path.

Why should you make a business plan for apps?

In addition to helping you get your startup off the ground, a viable business plan acts as an indicator for investors to consider it as a potential asset.

Let’s summarize the main reasons why your mobile app startup needs a business plan:

Both startups and established businesses need business plans, the content of which will depend on the company’s primary goal.

To attract partners, startup owners tend to use a business model canvas — a more flexible model of the traditional business plan. It can seamlessly adapt to the iterative nature of tech startup development, yet providing core information about a project.

However, the business model canvas for an app does not guarantee 100% success; it can only be one of the components that will help your project attract investment. A comprehensive business plan with a detailed description of your company and mobile app, justification of funds use, and coverage of all legal concerns is what can instill trust in all stakeholders of your project.

Is there a difference between a business plan for a mobile app and other software?

There are obvious distinctions between mobile applications, websites, and other software solutions. They significantly contrast in marketing approach, monetization strategy, and feature sets. As a result, business plans for these solutions will differ as well.

A traditional software development business plan might be structured similarly to a business strategy for a mobile app company. However, any document that presents the firm and its product will be distinctive in content. It is reasonable since each project is unique, with its own goals and target audience.

What does a business plan for a mobile app look like?

Your mission is to create a reliable and stable mobile application for either enterprises, individuals, or non-profit organizations. In this case, a business plan will help you pave the road to make your project profitable.

Therefore, when writing a mobile app business plan for startups, you’ll need to estimate the cost of development and commissioning as well as the timing of the return on investment in your project. Only by doing this, will you get a clear picture of your app’s viability.

One of the essential factors in writing a good startup business plan for a mobile app is delivering maximum transparency at each part. Let’s highlight what you should include in your mobile app business plan to make it serve your business in the most effective way possible.

Executive summary

Let’s start with the executive summary . It is the first and most significant part of your mobile app business plan because it’s the first thing an investor will read. The executive summary should be clear and concise, with no detailed information about how your product works. Address the situation in the market, who your target customer is, and what unique problem your application can solve.

Make your proposal unique to distinguish your company from others. In other words, create a unique value proposition (UVP). Use your imagination: consider your executive summary as a movie teaser and your investor as a spectator. Would they like to see your movie?

Specify your goals . These objectives should rely on your business analysis. Investors will examine your aims to see if they satisfy their needs. You also have to determine the ultimate goal of your exit plan . Furthermore, you should establish a list of funding requirements and the proceeds that will be used to boost the attractiveness of your company. One of the essential factors in the startup business plan for your mobile app success is ensuring maximum transparency at each stage.

Make your document convincing . To do this, ensure your product’s concept and goals are crystal clear and do not vary throughout the paper. Provide the reader with accurate data and realistic expectations about your project. Of course, don’t forget to make sure that the name of the person who created the business plan and executive summary and the names of your team members are consistent throughout the documentation.

Business description

Introduce your company in this part, beginning with corporate information and ending with your mobile app concept. This part of your startup business plan will show investors the corporate values of your company, your mission, product vision, and the fundamental factors for your startup success.

This information is vitally important for investors. For example, a technology startup accelerator Y Combinator considers getting money as by far the easiest part whereas working on ideas — the most significant part for any startup in achieving success. In most cases, Y-Combinator-like organizations make compiling a thorough business plan a prerequisite before introducing newly-formed projects to investors.

Company overview

Here you should describe your company’s:

This section should give the reader of your business plan detailed information about your startup: the official name of your company, the location of the headquarters, and its structure, namely the business entity type (LLC, corporation, etc.). Make sure to provide further details about your team, such as the number of workers, their names, job titles, and so forth.

Describe the purpose of your company and the fundamental principles that guide your business in the mission statement. After establishing your mission, outline the primary challenges and solutions your startup can offer.

Company history

Before making any business proposal, describe the history of your company, how your team formed, and how you came up with your idea. In addition, you can talk about the main stages of your company’s development and the experience that precedes the product launch.

Whether you are outsourcing app development process or you have an in-house team, it is often the most significant part of the executive summary because your app development team is the main engine of your project implementation. You should specify each person’s name, position, work experience, and responsibilities in the company. In addition, you can involve an advisory group that will help you make essential decisions. Consultants on your advisory team should have experience in the industry.

Market analysis

Information about the state of the market should be the main factor in your app idea realization. You should be aware of the present situation in your industry, have up-to-date information, and be able to generate a short-term forecast.

To conduct market analysis , you should take several steps:

• Examining existing business environment
• Defining your market research criteria
• Determining your total available market (TAM), service available market (SAM), and service obtainable market (SOM)
• Identifying your direct competitors
• Analyzing your target audience and figuring out the cost per acquisition (CPA) for your niche

No market research in the mobile app industry can be conducted without analyzing Google Play Store and Apple App Store with their ranks for top paid, top free, and top-grossing apps as well as user reviews.

Market forecasts

Forecasting is an integral component of writing a business plan for an app development startup realization.

Forecasts from reputable research firms such as Nielsen and Forrester are of interest when creating any business plan, be it a business plan for an app development, a website, or a traditional software startup business plan. To provide reliable market forecasts, you can:

• Include data on the growth of companies with solutions similar to your mobile app
• Add information on the amount of money poured into similar startups (platforms like Crunchbase or Y Combinator can help with this)
• Enrich your business plan with some forecasts on your target customer behavior

Your goal is to assess whether there’s a real market for your product, whether there are enough customers in the market, and, accordingly, whether those customers are willing to pay money for using your product.

SWOT analysis

A SWOT analysis is a strategic planning method that allows you to present a structured description of your business situation. It can be a great way to evaluate your app startup concept from four perspectives. Namely, its:

• W eaknesses
• O pportunities

It’s natural when a business has weaknesses: knowing about them will serve as a powerful driver for finding solutions and will reduce any risks your company may need to face.

Marketing strategy

An app marketing strategy is a bridge that allows your product to fall into the hands of your customers. You have to convince investors that you have such a bridge. This is an important part of the mobile app strategy.

When drawing up a mobile app marketing plan, you have to define the marketing strategies you intend to use in application promotion. Here are a few examples, along with descriptions of how they work:

Create a landing page

Creating a landing page for your mobile app will help you reach a wider audience by informing users about new features and updates. Make sure your page contains the name of the application, a description of its functionality, promotional videos, and so on.

Launch a website and blog

Launching a website is a great way to promote your application. There, you may, for example, provide more information about your company, its goals and values, and an overview of your future mobile solution.

A website blog is also a helpful thing with your app advertising. You can share news on your upcoming product and publish SEO-optimized articles for better promotion.

Social media marketing

Consider social media marketing while developing a business strategy to promote your app. Describe how you intend to use this form of advertising at various phases of your mobile solution development: before launch while attracting your audience and retaining users.

Estimate your marketing budget

You may estimate the cost of marketing services based on the market analysis you outlined in the preceding section of your business plan. Understanding the marketing budget is essential to all parties: you, the app owner, investors, and other stakeholders.

Product growth

Depending on the type of app startup, growing the user base approach differs, as does the business plan for entering different markets. For example, a massive advertising attack tends to make sense in markets where consumers understand your product or service and its usefulness.

Take, for instance, Uber , which has successfully launched extensive marketing campaigns. The company’s ads have spread globally with Uber localizing advertising for each region.

So, if you’re still working on a business strategy, think about how you’ll expand your user base in advance. This will tremendously assist you in future product growth.

Choose your product launch type

Be sure to indicate the product launch type in your business plan. There are two such types: hard and soft launch . The first one means delivering a finished product to your entire target audience. A soft launch is when you release an MVP or full version of your app, but for a limited audience.

To rightly set out this part of your business plan, you should clearly understand what kind of financing you need to move forward. Moreover, you need to express it as clearly as possible to be sure a potential investor will also understand what funding you need.

The financial model includes, as a rule, a three- to five-year forecast of all the main forecasted indicators, including profit and loss, cash flow, balance sheets, start tables, unit economics calculation as well as your app’s projected revenues and costs. Your financial document has to contain the following components to determine the actual cost and distribution of investments in the best way, with a clear explanation of each.

Startup costs/funding required

Inform your investors about estimated costs. We recommend placing reasonable estimates and leaving room for extra expenses since these numbers might fluctuate.

Designate all types of costs :

• One-time costs (e.g. relocation costs, costs for buying an office space, equipment, servers, software, licenses)
• Fixed costs: they remain unchanged regardless of whether you produce something or not (e.g. rent, insurance, lease payments, fixed salaries)
• Variable costs: costs that change according to the production volume (e.g. wages)

Monetization strategy

It is another section you need to add to your mobile app business plan. By illustrating your monetization model, you’ll demonstrate to your investors and other stakeholders that your project will be profitable and provide a return on investment with positive unit economics. It will also help you be sure that your startup will reach its break-even point.

The most common ways to monetize an application are :

• Advertising
• Charging for the application (if your business model describes a paid application, you need to convince the consumer why they have to pay and what they’re paying for)
• In-app purchases (this is a widespread mobile app business model in iOS and Android applications)
• Subscriptions (this model of monetization is quite popular and works until the user decides to cancel the subscription; in most cases, subscription apps have a free trial period)

One of our prominent projects in which we’ve helped set up a monetization strategy is Fitr. Training , a remote fitness coaching application. Our team analyzed the platform’s performance and discovered we could enhance the conversion rate.

We established a monetization model based on the collected data and customer feedback. Namely, our team launched an efficient subscription option. The results were remarkable: one out of every four coaches now uses the paid membership.

Mind Studios can also assist you in elaborating a potent monetization strategy.

Business plan example for a mobile app startup

We’d like to offer you a business plan template for a startup updated to 2023. Keep in mind that, although this mobile app business plan itself is structured according to all the rules, the calculations are entirely fictional. To complement our business plan, we also provide a mobile app marketing plan template, ensuring a strategic approach to promoting your app in the competitive market. This template includes up-to-date techniques for 2023, guiding you through effective advertising and user engagement strategies.

Download the free PDF business plan template for a mobile app here .

Writing a business plan for a mobile app startup isn’t easy. As a rule, the most challenging part of developing a business plan for a mobile app idea is writing the first page. Many people in this situation rush to find and download a free copy of another company’s business plan. They mistakenly believe that someone else’s business strategy will help them achieve their goals. But it absolutely won’t!

A business plan cannot be a cloned document. It must be one-of-a-kind reflecting your passion and enthusiasm in bringing your idea into life . A successful business plan should demonstrate that your company is viable and financially attractive. The higher the viability, the higher the investment opportunity.

If you need to compile a well-thought-out business plan to attract investments and successfully launch your app, our expert team at Mind Studios is here to help .

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Mobile and Web App Business Plan Template

Introducing our free mobile app business template! Streamline your app development process with this easy-to-use template designed for entrepreneurs and startups. From market research to revenue projections, our template includes all the essential components for crafting a successful mobile app business plan. Download it now and get started on the path to app development success!

Download the template today!

The world is in the midst of a mobile revolution, and mobile apps have become an integral part of our daily lives. With the growing popularity of mobile devices, developing a mobile app has become a lucrative business opportunity for entrepreneurs and startups. However, building a mobile app from scratch can be a daunting task. That's why we're excited to offer our free mobile app business template, designed to make the app development process simpler and more efficient.

Features of the App Business Plan Template

Our mobile app business template includes all the essential components for crafting a successful mobile app business plan. Here are some of its key features:

• Market Research - Before developing an app, it's important to conduct market research to identify the needs of your target audience, understand your competitors, and assess the demand for your app. Our template includes a comprehensive market research section to help you conduct a thorough analysis of the app market.
• Business Model - Choosing the right business model is crucial to the success of your mobile app. Our template offers a variety of business models to choose from, including freemium, subscription, and in-app purchases. We'll guide you through each option and help you decide which one is best for your app.
• Revenue Projections - Estimating the revenue potential of your app is a key step in the planning process. Our template includes a revenue projections section that helps you forecast your revenue streams and expenses, so you can make informed decisions about your app development strategy.
• Marketing Plan - Once your app is developed, you need to get the word out and attract users. Our template includes a detailed marketing plan section to help you create a comprehensive strategy that covers all the essential marketing channels, such as social media, email marketing, and search engine optimization.

Benefits of Using Our Template

Using our mobile app business template provides a range of benefits, including:

• Saves Time and Money - Developing a mobile app is a time-consuming and costly process. With our template, you can save time and money by streamlining the planning process and creating a more efficient development strategy.
• Provides Clarity and Focus - Our template provides a clear roadmap for app development, helping you focus on the essential components and avoid unnecessary distractions. This helps you stay on track and achieve your goals more effectively.
• Increases Your Chances of Success - A well-planned and executed mobile app has a greater chance of success in the market. Our template provides you with the tools and resources you need to develop a successful mobile app business plan and increase your chances of success.

Our free mobile app business template is an essential resource for entrepreneurs and startups looking to develop a successful mobile app. With its comprehensive market research, business models, revenue projections, and marketing plan sections, you can create a detailed plan that sets your app up for success. Download our template now and start your journey to app development success!

Mobile App Business Plan Frequently Asked Questions

Q: why do i need a mobile app business plan.

A: A mobile app business plan is essential to the success of your app because it helps you identify your target audience, understand the market, and develop a clear strategy for success. Without a plan, you risk wasting time and resources on an app that may not meet your goals or resonate with your target audience.

Q: What are the essential components of a mobile app business plan?

A: A mobile app business plan should include market research, a business model, financial projections, and a marketing plan. These components provide a comprehensive roadmap for app development, including identifying your target audience, assessing the demand for your app, estimating your revenue potential, and creating a strategy for attracting and retaining users.

Q: How can a mobile app business plan help me secure funding for my app?

A: Investors and lenders are more likely to fund your app if you have a well-crafted mobile app business plan. A comprehensive plan demonstrates that you have a clear understanding of the market, a viable business model, and a strategy for generating revenue. By showing your plan to potential investors, you can demonstrate that you have a solid plan for success and increase your chances of securing funding. Having strong financial projections are key to securing funding. Use a mobile app financial projection template can make this process easy.

We Know a Good Business Plan When we See One

Collectively, our team has reviewed thousands of business plans and has nearly 20 years of experience making SBA loans. We've also helped more than 50,000 businesses create financial projections across many industries and geographies.

Adam served as Executive Director for a SBA microlender in Indiana for over 10 years helping businesses and reviewing thousands of business plans.

Grace has built hundreds of custom financial models for businesses as well as our projection templates which are used by thousands of businesses every year.

Kyle served as an SBA loan officer for 7 years working directly with startups and business owners to review their business plans, projections, and prepare their loan package.

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Why create a business plan for a mobile app?

A business plan is the backbone of any enterprise. Many people like to describe it as a map that assists you in getting from point A (idea) to point B (success) without accidentally venturing into point C (financial failure). You can also think of it as a set of guidelines used to devise app development strategies and manage the budget in a responsible and effective way.

A business plan helps steer the enterprise in the right direction

With a comprehensive mobile app business plan, you’ll be able to use facts and exact calculations to determine the overall direction of the business :

• Gain useful insights into the competition and the current state of the market
• Make informed decisions regarding marketing and communication
• Outline a comprehensive financial strategy
• Evaluate performance and decide on the best allocation of resources

It will also help you to better manage your team :

• Keep everyone in sync and focused on the same target
• Establish clear goals and KPIs, as well as set priorities

And finally, having a business plan is crucial if you want to win over investors and stakeholders.

This is not just our opinion — research confirms the value of writing a business plan. Recently, Palo Alto Software surveyed 2,900 entrepreneurs and discovered that those who create business plans are almost twice as likely to succeed as those who don’t. To measure “success”, Palo Alto used three metrics: business growth, secured investment capital, and secured loans. Find out more information about the study.

This study clearly shows that a business plan isn’t just a formality

What does a mobile app business plan look like?

A typical mobile app business plan is comprised of 8 sections:

• Executive summary
• Products & services
• Company overview
• Market analysis
• Competitive analysis
• Marketing strategy
• Financial strategy

The whole document usually runs 20 to 40 pages including appendices, but this number largely depends on the scale of your project and your goals. A mobile app business plan for a massive product with international presence may well run into hundreds of pages, while an average startup is unlikely to go over 50 pages. 

When writing a mobile app business plan, you should always consider the target audience . Keep everything informative but concise — otherwise, you run the risk of losing the reader’s attention. This is especially important if you’re writing a business plan to raise funds: investors don’t want to have their time wasted. However, it’s crucial not to sacrifice any important information for the sake of hitting a hypothetical 40-page goal.

Things to keep in mind when creating a business plan

Before we dive straight into writing a mobile app business plan, let us give you some tips that will help you along the way.

Before getting started on that Google Doc, ask yourself one question: what are you trying to achieve? The answer to that question defines your priorities. For example, if you’re going to use your mobile app business plan to raise some funds, you’ll want to focus on the reasons you need that money and exactly how you’re going to spend it.

Readability is highly important. This means that the information you present may be complex, but navigating it should be as simple to do as possible. The document should have a coherent structure, with one part logically flowing into another, and clear formatting with headings, subheadings, and enough white space. You can also supplement the numbers you provide with graphs to highlight the most important takeaways .

Pay attention not only to what the document says, but also to what it looks like: with headings, subheadings, and diagrams you create a better document structure

Fact-based estimates

All financial forecasts in your mobile app business plan should be realistic — too much optimism will likely damage your image and lead to lack of trust, not to mention that inflated expectations can ruin the enterprise itself. With that said, all the reports should clearly indicate that there are good prospects for the business and what investors stand to gain if they support the project. If the reports paint a bleak picture, maybe it would be a good idea to test another concept.

External review

Creating a 30-page formal document is a daunting task, and there’s not a single reason why you should face it in solitude. In fact, it’ll be much better if you don’t! As you go, ask other people (preferably experienced) to review it from time to time — this way, you’ll be sure that your plan is logical and makes sense.

How to create a business plan for an app

OK, so we’ve established that a typical startup business plan consists of 8 sections, each equally important. But what exactly do you put in these sections? Let’s find out.

Write an executive summary 

An executive summary is a rundown of the whole document. It describes the current situation in the market, establishes the target audience, as well as puts forward the product’s concept, business goals, and financial projections. Put simply, it answers three big questions:

A well-written executive summary can act as a standalone document. In fact, many investors make their initial decisions after reading this part only, so getting it right is crucial if you want to win over important stakeholders.

The secret is to keep everything clear and concise: you want to convey the message that your app idea has huge potential without overwhelming the reader with 5-page long sheets and abstract ideas. Ideally, the executive summary shouldn’t run longer than 2–3 pages.

The four key components of an executive summary

Prepare the company overview 

In this section of your mobile app business plan, you tell the reader more about your company . Include the following information:

• Mission. It’s a brief explanation why a company exists (take Google, for example: “Our mission is to organize the world’s information and make it universally accessible and useful”)
• Vision. It’s a declaration of the company’s potential impact on the world.
• Corporate values
• History and past achievements (if any)
• Competitive advantages

You should also provide detailed information about the team : the number of people you employ, as well as their qualifications and previous experiences.

We recommend dedicating a separate subsection to your top management and key team members to tell about their background and achievements. This will help convince investors that apart from a great app idea , you also have great people behind it.

Make sure to cover the issue of ownership . Does each partner own an equal portion of the business? If not, how exactly is ownership divided?

Potential investors will definitely want to know this information.

Describe your products & services

This is where you really get into detail about your business idea. First, provide some information about the problem you want to solve. To do this, answer 3 fundamental questions:

You need to convince stakeholders that your product solves an important problem. Answering these 3 questions will help

You need to convince the reader that this issue is of importance. You can cite some research or statistics, but try not to oversaturate this section with numbers.

Then, you move on to the actual solution and tell how exactly you plan to tackle the problem. This is where you describe your product or service. Give a brief description of the processes involved, but again, avoid flooding the section with too many technical details.

Finally, give a brief examination of your competitors and highlight how exactly your product is going to surpass the already existing options.

Conduct an audience analysis

In the audience analysis part, you evaluate the current state of play and give justified reasons why you believe your product has a place in the competitive environment. This section includes queries into the target market , customer behavior, current trends , and several important metrics: cost per acquisition (CPA), total available market (TAM), service available market (SAM), and service obtainable market (SOM).

Try to be as specific as possible when talking about the target audience. Consider building customer personas — generalized representations of the people who are going to be interested in your product. To create a persona, conduct several in-depth interviews and organize the obtained information into the following blocks:

• Demographic information — age, gender, income, place of living
• Psychographic information — goals, challenges, motivation, personality type
• Professional activities — qualifications, current job, past job experiences
• Interests and personal tastes
• Needs — why would they need your product?

This is an example of what a customer persona sheet may look like

Carry out a competitive analysis

We’ve already touched on the subject of competition in the executive summary and the products & services section. This time, however, you dive in much deeper and provide a detailed analysis of your direct and indirect competitors, answering the following questions: What are their strengths & weaknesses? What marketing strategies do they use? What is their pricing?

Once you’ve described the competitive landscape, it’s time to show why your product is going to be superior. One way to do this is by conducting a SWOT analysis.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It actually doesn’t need to be any more complicated than this: the section names speak for themselves.

In Strengths , you state the advantages that separate you from the competition.

In Weaknesses , you focus on the things your product lacks and resource limitations.

In Opportunities , you describe the prospects for your business, as well as the external factors that can have a positive influence on the enterprise (rising demand, changing attitudes, etc.).

And finally, in Threats , you cite any external factors that can have a negative influence on the enterprise (bad media coverage, changing regulations, and so on).

Conducting a SWOT analysis is important for proper positioning

Outline your marketing strategy

This is where you describe three important things. First, you need to cover the channels you’re going to use to reach your target segments — for example, social media, target ads, or physical ads. Then, you specify the amount of money you plan to spend on marketing activities, and finally, the KPIs you’re going to use to evaluate efficiency.

Describe your financial strategy

We’ve reached the core of any mobile app business plan. A startup needs a financial strategy much like a ship needs an engine or a mast, and this section is where all the crucial number crunching is happening — akin to an engine room. Let’s look at what you need to include in this part of the plan:

• A revenue model, also known as a monetization strategy
• A monthly sales and revenue forecast for the first 12 months and annual projections for the next 3–5 years
• An income statement, which outlines annual net profits or losses
• A cash flow statement, which shows how much money the company operates with in total
• A balance sheet, which lists assets, liabilities, and equity in your company
• Funds needed (how much money you need to gain in investments)
• Use of funds (how exactly you’re going to use gained investments)

Exit strategy

You need an exit strategy if you plan to sell your company some time in the future. Having this subsection is crucial if you want to draw the attention of venture capitalists and angel investors. The most common exit strategies are acquisition, initial public offering (IPO), and management buyout.

Make sure you understand all these terms correctly and can confidently use them when pitching — investors are more likely to trust an entrepreneur who knows their numbers .

A typical balance sheet lists a hefty number of assets, liabilities, and stockholders’ equity. Complicated, but important!

Compile an appendix

This isn’t a mandatory section — you can omit it altogether, if you want. However, it might be a good place for charts, tables, legal notes, licenses, permits, detailed studies, illustrations of your product, and all other miscellaneous pieces of information that can seem a little out of place if you include them in any of the primary sections of your mobile app business plan.

How to fund your app startup

We’ve compared the main sources of funding in the table below.

And now a bit more about every source of funding.

Bootstrapping

Bootstrapping is just a fancy word for using your own money. Unsurprisingly, this is the best way to fund a startup: there are no loans, no interest rates, no bonds, and no contractual obligations. If the idea fails, you’ve got no one to answer to (well, apart from your wallet) — and if it takes off, you get to keep more of the returns. 

Personal networks

The second most desirable source of funding. A personal network is your friends and family — or, in other words, people you have a close emotional connection with. Persuading them to fund your mobile app development project will be much easier than pitching the idea to complete strangers. And in case the startup fails, they will likely give you enough time to recuperate and pay them back. 

Crowdfunding

Crowdfunding means turning directly to end-users to get funding for the project, usually via the Internet. This method is very popular among smaller, niche-specific enterprises, but it doesn’t mean that large-scale ventures have nothing to gain from it — some businesses (including app development companies) manage to raise millions of dollars on Kickstarter and other crowdfunding platforms. Pros: you get to build a customer base super early. Cons: failure to deliver the promised product usually leads to court, unless you have exceptionally good PR.   

Angel investors

Angel investors are wealthy individuals who use their own money to support business ideas they find promising. They usually invest in budding projects in the seed stage, when the risks are at their all-time high — hence the name. But here’s the catch: in return, they get a share in the business, or at least a convertible bond. This means that if the idea takes off, they’ll gain a certain level of control over your company and become entitled to a share of your income. 

Startup contests at IT events

The tech industry is packed with conferences that can define the future of your app startup. Many of these events host startup contests with formidable prize funds reaching millions of dollars. Winning a contest like this is a quick way to get a solid influx of money early on — but, of course, there are no guarantees, and the competition is fierce.

Bank loans are your last resort. We recommend using this option only if every other one has failed. Why? Tons of paperwork, strict deadlines, and unfavorable interest rates make it poorly suited for fledgling startups — and don’t forget that failure to return the money on time may lead to severe consequences. It’s much safer to take a loan once you have an established company, but definitely not when you’re just starting out.

Monetization strategies

Deciding how your product is going to make money is one of the most important steps to take when developing a mobile app . There are multiple monetization strategies available, each of them suitable for specific types of businesses. Let’s look at some of the most popular ones.

One-time purchase

This strategy is based on the “pay once, use forever” principle. With this business model , you make your app available only after the customer purchases it, either before or after the download. This model can generate substantial revenue, but only if you offer unique features that are highly valuable to the user — otherwise they will most probably turn to free alternatives. Very common among productivity apps and games.

In-app purchases

The app and its basic functionality are free to use, but users can pay to access more advanced features or nice-to-have bonuses. The most famous examples of this model are probably games like Clash of Clans or Fortnite — you can play all you want for free, but if you want to progress faster or get in-game benefits , you can buy skins and in-game currency. Very lucrative if applied properly, but is mainly limited to the entertainment segment.

Subscriptions

Users can download the app for free, but to enjoy the full range of its features they’ll have to buy a subscription. Usually, this business model includes multiple options : for example, you can subscribe for a month, 6 months, or a year. To increase conversion, developers often offer trial periods that allow customers to fully experience all the advantages of the product before choosing to commit.

This strategy is also known as the freemium business model

Talentum , an app we developed a couple years ago, used a subscription-based revenue model. Users could order food from their favorite chefs without any paywalls, but there was always an option to upgrade their accounts and unlock the full range of features.

Talentum, the app that connects customers with top-notch freelance chefs

A fitness app we developed uses a similar system, but on the vendor side: coaches can buy higher-level subscriptions to take on more customers.

The subscription model is also used in dating applications such as Tinder, Bumble, and Hinge. Users that subscribe receive profile boosts, unlimited likes, advanced filters, and other benefits. Check out our article if you want to know more about dating app monetization strategies .

The most popular business model , which is also easy to combine with others. In this model, you use the app to run ads to generate revenue. There are several formats you can choose from, with some of them being more intrusive (like interstitial ads), and some less (like native or banner ads).

Many developers use this strategy together with a subscription-based model: the free version of the app is monetized using ads, while buying a subscription removes this annoyance and grants other benefits.

Keep in mind that the more intrusive the ad, the less users are going to like it

Commissions

Very handy for marketplaces of all sorts: if a vendor uses your app to sell their goods, you charge a commission for every sale they make at a fixed percentage. Alternatively, you can opt for charging fixed flat fees, but the first option is more widespread. The more vendors you attract to the platform, the heftier your revenue will be.

What is a business plan for a mobile app?

A mobile app business plan is a set of guidelines used to devise comprehensive app development strategies and manage the budget in a responsible and effective way.

How long does it take to create a business plan for an app?

Creating a mobile app business plan may take anywhere from a couple of weeks to a month.

Is it possible to create an application without a business plan?

Yes, it’s entirely possible, but in this case you’ll need a reliable partner to help with refining the concept and turning it into a cool product on the go. If you have an idea for a mobile app, reach out to us — we’ll help bring it to life with low development costs.

Gamification in Banking: features, benefits & costs

• Fintech apps

How To Start a Fintech Company: All You Need to Know

How to Create a Neobank From Scratch: must-have features & costs

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Mobile App Business Plan Template

Writing a successful business plan for your mobile app business + template.

If you’re looking to start or grow a mobile app business, you need a business plan. Your plan will outline your business goals and strategies, and how you plan on achieving them. It will also detail the amount of funding you need, and if needed, present a case to investors and lenders regarding why they should invest in your business.

In this article, we’ll explain why you should invest the time and energy into creating a mobile app business plan, and provide you with a mobile app business plan template that includes an overview of what should be included in each section.

Why Write a Business Plan For a Mobile App Business?

There are many reasons to write a business plan for a mobile app company, even if you’re not looking for funding. A business plan can help you see potential pitfalls in your business strategy, as well as identify opportunities you may not have considered. It can also help you track your progress and adjust your plans as needed.

That said, if you are looking for funding, a business plan is essential. Investors and lenders want to see that you have a solid understanding of your industry, your customers, and your competition. They also want to know that you have a realistic view of your financial situation and how much money you’ll need to get started.

How To Write a Business Plan For a Mobile App Business

While every business plan is different, there are 10 essential components that all mobile app business plans should include:

Executive Summary

Company description, industry analysis, customer analysis, competitor analysis, marketing plan, operations plan, management team, financial plan.

Keep in mind that you’ll need to tailor this information to your specific type of mobile app business, but these 10 components should be included in every plan.

The executive summary is the first section of your business plan, but it’s often written last. This is because it provides an overview of the entire document.

In the executive summary, briefly explain what your business does, your business goals, and how you plan on achieving them. You should also include a brief overview of your financial situation, including how much money you’ll need to get started.

For organizational purposes, you could create headings for each main section of your business plan to highlight the key takeaways.

For example, your mobile app executive summary might look something like this:

Company Overview

[Insert Company Introduction / Short Summary]

Business Goals

[Insert Business Goals & How You Plan To Achieve Them]

Industry Overview

[Insert Industry Statistics on the Size of Your Market]

Competition

[Insert Overview of Competitors & Your Competitive Advantage]

[Insert Information About The Marketing Strategies You Will Use To Attract Clients/Customers]

Financial Overview

You can add and/or remove sections as needed, but these are the basics that should be included in every executive summary.

The next section of your mobile app business plan is the company description, where you’ll provide an overview of your business.

Include information about your:

• Company History & Accomplishments To Date

Mission Statement and/or Company Values

With regards to the company overview, here you will document the type of mobile app company you operate. For example, there are several types of mobile app companies such as:

• Developers (those who design and build apps)
• Publishers (those who market and sell apps)
• Enablers (those who develop the technology or platform that powers apps)

For example, a mobile app company description might look something like this:

We are an X type of mobile app company.

Company History

If an existing company: Since launching, our team has served X customers and generated $Y in revenue.

If startup: I conceived [company name] on this date. Since that time, we have developed the company logo, found potential space, etc. 

This is just an example, but your company description should give potential investors a clear idea of who you are, what you do, and why you’re the best at what you do.

The next section of your business plan is the industry analysis. In this section, you’ll need to provide an overview of the industry you’re in, as well as any trends or changes that might impact your business.

Questions you will want to answer include:

• What is the overall size of the mobile app industry?
• How is the industry growing or changing?
• What are the major trends affecting the mobile app industry?
• Who are the major players in the mobile app industry?

For example, your industry analysis might look something like this:

The size of the mobile app industry is expected to reach $XX billion by 20XX.

It is currently growing at an annual rate of XX% and is predicted to continue this growth in the future.

Major trends affecting the industry are:

– The continued growth of global smartphone usage

– The ever-changing landscape of the app store algorithms

– The rise of in-app purchase models

– The popularity of subscription-based models

How We Fit Into The Industry

This is just an example, but your industry analysis should give potential investors a clear idea of the overall industry, and how your company fits into that industry.

The next section of your mobile app business plan is the customer analysis. In this section, you’ll need to provide an overview of who your target customers are and what their needs are.

• Who are your target customers?
• What are their needs?
• How do they interact with your industry?
• How do they make purchasing decisions?

You want a thorough understanding of your target customers to provide them with the best possible products and/or services. Oftentimes, you will want to include the specific demographics of your target market, such as age, gender, income, etc., but you’ll also want to highlight the psychographics, such as their interests, lifestyles, and values.

This information will help you better understand your target market and how to reach them.

For example, your customer analysis might look something like this:

Target Market & Demographics

The demographic (age, gender, location, income, etc.) profile of our target mobile app customer is as follows: 

– Age: 18-24

– Gender: Male

– Location: Urban

– Income: $50,000-$100,000

Psychographics

Our core customer interests are as follows: 

– Technology: Mobile apps, smartphones, new technology adapters

– Music: Listening to music and going to concerts

– Lifestyle: Progressive and open-minded

– Values: Innovation, creativity and self-expression

– Gaming: Mobile and online gaming

In summary, your customer analysis should give potential investors a clear idea of who your target market is and how you reach them.

The next section of your business plan is the competitor analysis. In this section, you’ll need to provide an overview of who your major competitors are and their strengths and weaknesses.

• Who are your major competitors?
• What are their strengths and weaknesses?
• How do they compare to you?

You want to make sure that you have a clear understanding of your competition so that you can position yourself in the market. Creating a SWOT Analysis (strengths, weaknesses, opportunities, threats) for each of your major competitors helps you do this. 

For example, your competitor analysis might look something like this:

Major Competitors

XYZ Company is our major competitor. Its offerings include this, this and this. Its strengths include XYZ, and its weaknesses include XYZ.

Competitive Advantage

Your competitor analysis should give potential lenders and investors a clear idea of who your major competitors are and how you compare to them.

The next section of your business plan is the marketing plan. In this section, you’ll need to provide an overview of your marketing strategy and how you plan on executing it.

Specifically, you will document your “4 Ps” as follows:

• Products/Services : Here is where you’ll document your product/service offerings.
• Price : Detail your pricing strategy here.
• Place : Document where customers will find you and whether you will use distribution channels (e.g., partnerships) to reach them.
• Promotion : Here you will document how you will reach your target customers. For instance, mobile app businesses often reach new customers via promotional tactics including online ads (e.g., Google AdWords), PR, social media marketing, etc.

For example, your marketing plan might look something like this:

Products/Services

We offer the following products/services: 

We will use a premium pricing strategy to establish ourselves as the highest quality brand.

We will serve customers directly and through a partnership with XYZ company.

As you can see, your marketing plan should give potential investors a clear idea of your marketing objectives, strategies, and tactics.

The next section of your business plan is the operations plan. In this section, you’ll need to provide an overview of your company’s day-to-day operations and how they will be structured.

• What are your company’s daily operations?
• How are your company’s operations structured?
• Who is responsible for each task?

Your operations plan should be detailed and concise. You want to make sure that potential investors have a clear understanding of your company’s day-to-day operations and how they are structured.

You will also include information regarding your long-term goals for your operations and how you plan on achieving them.

For example, your operations plan might look something like this:

Daily Operations

Our company’s daily operations include XYZ.

Operational Structure

Our company is structured as follows:

• Department 1
• Department 2
• Department 3

Each department is responsible for XYZ tasks.

Long-Term Goals

Our long-term goals for our operations are to achieve the following over the next five years.

Date 1: Goal 1

Date 2: Goal 2

Date 3: Goal 3

Date 4: Goal 4

Your operations plan should give readers a clear idea of your company’s day-to-day operations, how they are structured, and your long-term goals for the company.

The next section of your business plan is the management team. In this section, you’ll need to provide an overview of your management team and their experience.

• Who is on your management team?
• What are their qualifications?
• What is their experience?

Your management team ideally includes individuals who are experts in their respective fields. You want to make sure that lenders and investors have a clear understanding of your management team’s qualifications and experience, and feel they can execute on your plan.

For example, your management team might look something like this:

Our management team is comprised of the following X individuals with the following experience.

Team Member 1: 

Team member 1’s qualifications and experience include XYZ.

Team Member 2: 

Your management team should give potential lenders and investors a clear idea of who is on your team and how their qualifications and experience will help your company succeed.

The final core section of your business plan is the financial plan. In this section, you’ll need to provide an overview of your company’s financials.

• What are your company’s projected revenues?
• What are your company’s projected expenses?
• What is your company’s projected growth rate?
• How much funding do you need and for what purposes? For example, most startup mobile app businesses need outside funding for things like initial app development costs, marketing, and operations.

Your financial plan should give potential investors a clear understanding of your company’s financials. While you may include a summary of this information in this section, you will include full financial statements in the appendix of your business plan.

For example, your financial plan might look something like this:

Our company’s projected revenues over the next five years are $XYZ.

Expenses & Net Income

Our company’s projected expenses and net income over the next five years are $XYZ.

Uses of Funding

This is just an example, but your financial plan should give potential investors a clear idea of your company’s financial projections.

The final section of your business plan is the appendix. In this section, you’ll need to provide any additional information that was not included in the previous sections.

This may include items such as:

• Full financial statements
• Resumes of key management team members
• Letters of reference
• Articles or press releases
• Marketing materials
• Product information
• Any other relevant information

By including this information in the appendix, you are allowing potential investors and lenders to learn more about your company.

In summary, writing a mobile app business plan is a vital step in the process of starting and/or growing your own business.

A business plan will give you a roadmap to follow. It can also help you attract investors and partners.

By following the tips outlined in this article, you can be sure that your business plan will be effective and help you achieve your goals.

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Mobile App Development Business Plan

Start your own mobile app development business plan

Value Proposition

AppHero provides cutting-edge, tailor-made app development solutions to businesses, helping them expand their reach and boost customer engagement through seamless, user-friendly mobile applications.

The Problem

Businesses seeking to enhance their digital presence struggle to find reliable, affordable, and high-quality app development services that can deliver customized mobile applications that meet their specific needs.

The Solution

AppHero offers comprehensive app development services, including consultation, design, development, testing, and maintenance, to deliver fully customized, high-quality mobile applications that cater to each client’s unique business requirements and target audience.

Target Market

The primary market for AppHero is small and medium-sized businesses looking to establish or improve their mobile presence. The secondary target market includes startups in need of app development services to launch their innovative ideas into the market.

Small and medium-sized businesses are the primary target market:

• They require affordable yet high-quality app development solutions.
• They want a reliable partner to guide them through the app development process.
• They need customized mobile applications that cater to their unique business needs and audience preferences.

Competitors & Differentiation

Current alternatives.

• Freelance app developers
• Other app development agencies
• In-house app development teams

AppHero stands out from the competition by offering fully customized app development solutions, a dedicated team of experienced professionals, and a commitment to delivering exceptional customer service. Our transparent pricing model, coupled with our efficient project management approach, ensures that clients receive high-quality mobile applications within their budget and timeline.

Funding Needs

AppHero requires $100,000 in initial funding to cover operating expenses, marketing efforts, software and hardware purchases, and other startup costs.

Sales Channels

• Official AppHero website
• Social media platforms
• Networking events
• Referrals from existing clients

Marketing Activities

• Content marketing through blog posts and articles
• Social media campaigns
• Google Ads and targeted advertising
• Partnerships with industry influencers

Financial Projections

• 2023: $250,000
• 2024: $375,000
• 2025: $525,000

Expenses/Costs:

• 2023: $175,000
• 2024: $225,000
• 2025: $300,000
• 2023: $75,000
• 2024: $150,000
• 2025: $225,000
• Secure initial funding – June 1, 2023
• Launch official AppHero website – July 15, 2023
• Acquire first 10 clients – September 30, 2023
• Complete 20 app development projects – December 31, 2023
• Expand team with additional developers – March 1, 2024
• Reach $500,000 in annual revenue – December 31, 2025

Team and Key Roles

Ceo & lead developer:.

Oversees overall business operations, client management, and leads the app development team.

Project Manager:

Coordinates app development projects, ensuring timely delivery, and efficient resource allocation.

UI/UX Designer:

Creates visually appealing, user-friendly app interfaces that meet client requirements.

Marketing Manager:

Develops and executes marketing strategies to attract new clients and enhance brand visibility.

Partnerships & Resources

The purpose of these partnerships and resources is to enhance AppHero’s capabilities, reputation, and reach in the app development industry. Collaborating with these organizations and leveraging their expertise will allow us to deliver more comprehensive solutions to our clients, stay updated on the latest industry trends and technologies, and contribute to the growth of our brand.

• Technology Partners: Aligning with leading technology companies such as Apple, Google, and Microsoft will allow AppHero to access the latest developer tools, resources, and training programs. These partnerships will enable us to stay up-to-date with the latest platform updates, ensuring our apps remain compatible and optimized for various devices and operating systems.
• Design Agencies: Partnering with design agencies will help us provide an exceptional user interface (UI) and user experience (UX) designs for our clients’ apps. These collaborations will ensure that our apps not only function flawlessly but also deliver visually appealing and user-friendly experiences.
• Digital Marketing Firms: Collaborating with digital marketing firms will enable AppHero to offer our clients end-to-end solutions, including app promotion, user acquisition, and engagement strategies. These partnerships will help our clients maximize the potential of their apps, driving downloads and user engagement.
• Industry Associations: Joining app development industry associations such as the Application Developers Alliance or the International Game Developers Association will provide AppHero with networking opportunities, access to industry events, and valuable resources. These memberships will also increase our credibility and showcase our commitment to delivering high-quality app development services.
• Educational Institutions: Partnering with local colleges and universities can help AppHero recruit talented graduates and interns, ensuring a steady pipeline of skilled app developers. These partnerships may also present opportunities for collaborating on research projects or offering guest lectures, further strengthening our ties to the local tech community.
• Mentorship & Incubator Programs: Participating in mentorship programs and joining startup incubators can provide AppHero with valuable guidance, resources, and networking opportunities. These initiatives can help us refine our business strategy, connect with potential clients or investors, and gain insights into industry best practices.

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Sample Mobile App Business Plan

Download our Ultimate Mobile App Business Plan Template

Having a thorough business plan in place is critical for any successful mobile app venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A mobile app business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The mobile app business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your mobile app as Growthink’s Ultimate Mobile App Business Plan Template , but it can help you write a mobile app business plan of your own.

Mobile App Business Plan Example – AppInnovate Solutions

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

Welcome to AppInnovate Solutions, a trailblazing mobile app company nestled in the vibrant heart of Miami, FL. We are dedicated to revolutionizing the local mobile app market by offering a comprehensive suite of bespoke development services. Our expert team specializes in Mobile App Development, UI/UX Design, App Testing, Quality Assurance, and ongoing Maintenance and Updates. Additionally, we provide Consultation and Project Management to ensure our clients’ visions are seamlessly brought to life. Leveraging our deep understanding of both the local and global market, we are committed to creating intuitive, engaging, and technologically advanced apps that meet the highest international standards of excellence.

Our foundation for success is deeply rooted in the vast experience of our founder, combined with our commitment to delivering superior apps at competitive prices. Since launching on January 4, 2024, as a Limited Liability Company, we’ve made significant strides, including establishing a strong local presence in Miami and developing a unique brand identity. These initial steps have positioned us as a leading contender in the mobile app industry, with our dedication to quality, innovation, and affordability setting us apart as the go-to choice for mobile app development in the region.

The Mobile App industry in the United States is experiencing explosive growth, currently valued at over $120 billion. This growth is driven by an increasing dependency on smartphones and tablets, with a notable shift towards personalized and user-friendly apps. AppInnovate Solutions is uniquely positioned to capitalize on these trends, focusing on custom mobile apps that cater to the specific needs of Miami’s residents and businesses. Furthermore, the rise of mobile commerce presents an exceptional opportunity for us to provide innovative solutions to businesses aiming to engage in this lucrative trend, ensuring our competitive edge in the fast-paced mobile app market.

Our initial market penetration strategy targets local residents and tourists in Miami, offering them innovative app solutions to enhance their daily lives and travel experiences. By tailoring our app’s features to meet the needs of Miami’s diverse population, we ensure a wide range of functionalities from local service recommendations to event discovery. Additionally, we aim to serve local businesses by offering advertising opportunities and business tools within our app, fostering a beneficial relationship that enhances visibility for businesses while providing valuable, localized offers to our users.

Our main competitors are Pixels Media Inc, SDSol Technologies, and Business Site Designer, each offering a range of digital services. Despite the strengths of these companies, AppInnovate Solutions stands out for our ability to deliver high-quality, affordable mobile applications. Our competitive advantage lies in our innovative development techniques, cost-effective pricing, and deep understanding of the Miami market. This unique combination enables us to offer applications that are not only financially accessible but also resonate well with our target audience, ensuring high user engagement and satisfaction.

AppInnovate Solutions offers a comprehensive range of services, including Mobile App Development, UI/UX Design, App Testing, Quality Assurance, and ongoing Maintenance and Updates. Our pricing strategy is designed to cater to a broad spectrum of clients, ensuring affordability without compromising on quality or functionality. Our promotional strategy is centered around online marketing, leveraging social media, SEO, and email marketing to build a strong digital presence. Additionally, we plan to engage with the local community through events and partnerships, complemented by a referral program to organically grow our user base. This multifaceted approach aims to not only attract but also retain customers by establishing a strong brand presence and fostering community engagement.

To ensure the success of AppInnovate Solutions, we will engage in continuous market analysis, provide exceptional customer support, regularly update our app based on user feedback, and maintain rigorous quality assurance standards. Our operational strategy also includes targeted marketing campaigns, careful financial management, and fostering partnerships with other businesses. Crucially, we will focus on compliance, security, and fostering a collaborative work environment. Upcoming milestones include securing initial funding, finalizing product development, achieving operational stability, reaching 1,000 active users, and generating significant monthly revenue. These steps are designed to systematically reduce risks and establish a stable foundation for our long-term success.

Under the leadership of our CEO, Dylan Torres, AppInnovate Solutions boasts a management team with unrivaled expertise and a track record of success in the mobile app industry. Torres’s extensive experience and strategic vision are instrumental in navigating the complexities of app development and market penetration. His leadership ensures that our team remains focused on innovation, user experience, and scalability, driving AppInnovate Solutions towards achieving our ambitious goals.

Welcome to AppInnovate Solutions, a pioneering mobile app company catering to the vibrant community of Miami, FL. As a local mobile app business, we pride ourselves on filling the void in high-quality local mobile app services in the area. Our dedication to innovation and excellence sets us apart, ensuring we meet the diverse needs of our customers with unparalleled precision and creativity.

At AppInnovate Solutions, our offerings encompass a comprehensive suite of mobile app development services designed to bring your digital visions to life. Our expertise in Mobile App Development is complemented by our deep understanding of User Interface (UI) and User Experience (UX) Design, ensuring that every app we create is not only functional but also intuitive and engaging for users. We are committed to excellence through our rigorous App Testing and Quality Assurance processes, ensuring that every product we deliver operates flawlessly. Additionally, we provide ongoing App Maintenance and Updates to keep our clients’ applications at the forefront of technological advancements. Understanding the complexities of app development, we also offer Consultation and Project Management services to guide our clients through every step of the development process, ensuring a smooth and efficient journey from concept to launch.

Located in the heart of Miami, FL, AppInnovate Solutions is strategically positioned to serve the vibrant and diverse community of this dynamic city. Our deep understanding of the local market, combined with our global outlook, enables us to create apps that resonate with local users while meeting international standards of excellence.

Our unique position for success is rooted in the rich experience of our founder, who has a proven track record of running a successful mobile app business. This experience, combined with our commitment to creating superior apps at affordable prices, positions us as a formidable competitor in the mobile app industry. Our dedication to quality, innovation, and affordability makes us the preferred choice for mobile app development in Miami, FL.

Since our inception on January 4, 2024, AppInnovate Solutions has made significant strides as a Limited Liability Company. Our journey began with the creation of a distinct logo and the careful selection of our company name, which reflects our mission and values. Finding an ideal location in Miami has enabled us to establish a strong presence in the local market. These foundational steps mark the beginning of our journey towards becoming a leader in the mobile app development industry.

The Mobile App industry in the United States is currently booming, with a market size of over $120 billion. This industry has shown consistent growth over the past few years, and is expected to continue expanding at a rapid pace in the coming years. With the increasing reliance on smartphones and tablets for everyday tasks, the demand for mobile apps is only expected to rise.

One of the key trends in the Mobile App industry is the shift towards personalized and user-friendly apps. Customers are now looking for apps that cater to their specific needs and provide a seamless user experience. This trend bodes well for AppInnovate Solutions, as their focus on creating customized mobile apps for customers in Miami, FL aligns perfectly with this growing demand for personalized solutions.

Another trend in the Mobile App industry is the rise of mobile commerce, with more and more consumers using apps to make purchases and manage their finances. This presents a great opportunity for AppInnovate Solutions to tap into this market and offer innovative solutions for businesses looking to capitalize on the mobile commerce trend. By staying ahead of industry trends and providing top-notch mobile app development services, AppInnovate Solutions is well-positioned to thrive in the competitive Mobile App industry.

Below is a description of our target customers and their core needs.

Target Customers

AppInnovate Solutions will target local residents in its initial market penetration strategy. These customers are the backbone of the application’s user base, seeking innovative solutions to enhance their daily lives. The app will tailor its features to meet the specific needs and preferences of Miami’s diverse population, covering a wide range of functionalities from local service recommendations to event discovery.

The company will also focus on Miami’s vibrant tourist population. Visitors to the city are always in need of reliable, easy-to-use tools that can help them navigate the local scene, discover hidden gems, and manage their travel logistics effortlessly. By integrating features that cater to this segment, AppInnovate Solutions is set to become an indispensable travel companion for those exploring Miami.

Furthermore, AppInnovate Solutions will extend its reach to local businesses looking for innovative ways to connect with customers. By offering advertising opportunities and business tools within the app, it will create a symbiotic relationship that benefits both the businesses by increasing their visibility and the app users by providing them with tailored, local offers and services.

Customer Needs

AppInnovate Solutions meets the growing demand for high quality and functional mobile apps among Miami residents. Customers expect seamless, intuitive user experiences from their applications, which can range from everyday utility tools to complex business solutions. Our commitment to excellence ensures that each app we develop not only meets but exceeds these expectations, providing users with reliable, cutting-edge technology at their fingertips.

In addition to quality and functionality, there is a significant need for apps that are tailored to the specific lifestyles and interests of Miami’s diverse population. AppInnovate Solutions addresses this by offering customized apps that cater to various demographics, including tourists seeking to explore the city, locals in need of convenient service apps, or businesses looking to enhance their operational efficiency. By focusing on the unique needs of each segment, we ensure our apps provide relevant and valuable solutions for all users.

Moreover, with the increasing concern for digital security, AppInnovate Solutions prioritizes the protection of user data and privacy. Customers can trust that the apps they use are not only efficient and personalized but also secure against digital threats. This commitment to security fosters a trustworthy relationship between AppInnovate Solutions and its users, making it a go-to source for mobile app solutions in Miami.

AppInnovate Solutions’s competitors include the following companies: Pixels Media Inc, SDSol Technologies, and Business Site Designer.

Pixels Media Inc offers a wide range of digital services, including mobile app development, web design, and digital marketing. Their products target small to medium-sized businesses looking for comprehensive digital solutions. The price points for their services vary depending on the complexity and scope of the project, with custom quotes provided to prospective clients. Pixels Media Inc generates revenue primarily through project-based work and ongoing support contracts, with annual revenues estimated in the mid-range for the industry. The company operates primarily in the Miami area but has also served clients across the United States. Key strengths include a strong portfolio of successful projects and a multidisciplinary team. A potential weakness is their focus on a broad range of services, which might dilute their expertise in mobile app development specifically.

SDSol Technologies specializes in custom software and mobile app development. They offer solutions tailored to the needs of startups, small businesses, and large corporations. Their pricing model is project-based, with costs reflecting the complexity and custom requirements of each project. SDSol Technologies has a notable presence in Miami, Florida, but also caters to clients nationally and internationally. The company boasts significant annual revenues, indicating a robust client base and a successful business model. A key strength of SDSol Technologies is their extensive experience in developing innovative technology solutions. However, their high focus on custom projects may result in higher price points, which could be a barrier for smaller businesses with limited budgets.

Business Site Designer provides website design and development, mobile app development, and e-commerce solutions. They cater to small and medium-sized businesses, offering competitive pricing for their services. The company’s revenue comes from a mix of project-based fees and ongoing maintenance contracts. Business Site Designer operates primarily in Miami, FL, serving clients both locally and across various regions in the United States. Their strength lies in offering affordable solutions for businesses looking to establish or enhance their online presence. However, their focus on affordability might impact the customization and advanced features available in their mobile app development services.

Competitive Advantages

At AppInnovate Solutions, we understand the critical role that mobile applications play in today’s digital-centric world. Our core competitive advantage lies in our ability to create superior applications at a price point that is highly affordable for our clients. This unique positioning allows us to cater to a broad spectrum of businesses, from startups to established enterprises, ensuring that every organization can leverage the power of mobile technology without breaking the bank. Our commitment to quality and affordability does not mean a compromise on features or functionality; instead, we use innovative development techniques and efficient project management to deliver top-notch applications that meet our clients’ specific needs.

Beyond our competitive pricing and high-quality development, another of our key advantages is our deep understanding of the local market dynamics in Miami, FL. This localized insight enables us to design and develop applications that resonate well with our target audience, fostering greater user engagement and satisfaction. We also place a high emphasis on user experience (UX) design, ensuring that our apps are not only functional but also intuitive and enjoyable to use. This focus on UX is complemented by our dedication to incorporating the latest technological advancements, such as AI and machine learning, to enhance app functionality and provide a more personalized user experience. Through these concerted efforts, we ensure that our clients stay ahead of the curve in a highly competitive digital landscape.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

AppInnovate Solutions emerges as a comprehensive service provider in the realm of mobile application development, catering to the diverse needs of businesses aiming to enhance their digital footprint. Through a blend of technical expertise and innovative strategies, AppInnovate Solutions offers a range of services designed to bring ideas to life and ensure their successful implementation in the competitive market.

At the core of its offerings, Mobile App Development stands out as a pivotal service. AppInnovate Solutions specializes in creating custom mobile applications tailored to the specific requirements of each client. Whether for iOS, Android, or cross-platform solutions, the team leverages the latest technologies and methodologies to deliver robust, scalable, and high-performing apps. Clients can expect to invest an average of $20,000 to $50,000 for a comprehensive mobile app development project, depending on the complexity and features required.

User Interface (UI) and User Experience (UX) Design services are critical to ensuring that the applications not only perform well but also offer an intuitive and engaging user experience. AppInnovate Solutions places a strong emphasis on designing interfaces that are visually appealing and user-friendly. By understanding the target audience and business goals, the team crafts UI/UX designs that enhance user satisfaction and drive engagement. These services are typically priced from $5,000 to $15,000, reflecting the scope of the design work and the intricacies involved in creating a seamless user experience.

Ensuring the quality and reliability of mobile applications is paramount, which is why App Testing and Quality Assurance form an essential part of the service lineup. AppInnovate Solutions employs a rigorous testing methodology to identify and rectify any issues, ensuring that the final product is of the highest quality. This process includes functional testing, performance testing, usability testing, and security audits. The cost for app testing and quality assurance services ranges from $3,000 to $10,000, varying with the application’s complexity and the depth of testing required.

App Maintenance and Updates are crucial for keeping applications relevant and functioning optimally post-launch. AppInnovate Solutions provides ongoing support to address any technical issues, incorporate new features, and adapt to evolving user needs or technological advancements. Clients can expect maintenance and update services to cost between $1,000 and $4,000 per month, depending on the level of support and frequency of updates needed.

Lastly, Consultation and Project Management services are offered to guide clients through the development process, from conceptualization to launch and beyond. AppInnovate Solutions acts as a strategic partner, offering expert advice on market trends, technology selection, and project execution. This holistic approach ensures that projects are delivered on time, within budget, and to the client’s satisfaction. Consultation fees are typically charged on an hourly basis, with project management services priced between $10,000 and $25,000, based on the project’s scale and complexity.

Through its comprehensive suite of services, AppInnovate Solutions positions itself as a key player in the mobile app development industry, committed to delivering high-quality solutions that meet the evolving needs of businesses in today’s digital landscape.

Promotions Plan

AppInnovate Solutions, focusing on captivating the mobile app market in Miami, FL, embarks on a strategic journey to draw customers through a blend of innovative promotional methods. Online marketing stands at the forefront of these strategies, leveraging the power of social media, search engine optimization (SEO), and email marketing campaigns to create a robust digital presence. AppInnovate Solutions will utilize social media platforms to engage with the community, share insights about the app’s features, and provide value to potential users. By crafting content that resonates with the target audience, the company expects to foster a loyal following that eagerly anticipates app updates and releases.

In addition to social media, AppInnovate Solutions will employ SEO techniques to ensure that its website ranks highly in search engine results, making it easier for potential customers to discover their app. This approach includes optimizing website content with relevant keywords, improving site speed, and ensuring mobile-friendliness, all critical factors in enhancing online visibility.

Email marketing campaigns will serve as another pillar in AppInnovate Solutions’ promotional strategy. By collecting email addresses from interested users, the company will send out regular newsletters that provide exclusive insights, tips, and offers related to their mobile app. This direct line of communication will help in building a community of engaged users who are more likely to advocate for the app within their circles.

Beyond online marketing, AppInnovate Solutions will tap into local events and partnerships within Miami, FL. Participating in tech expos, local meetups, and community events will allow the company to demo their app directly to potential users, gather instant feedback, and enhance brand visibility. Collaborating with local businesses and influencers who share a similar target audience will amplify the app’s reach and credibility through co-marketing efforts.

Referral programs will also play a crucial role in attracting new customers. By incentivizing current users to refer friends and family, AppInnovate Solutions expects to grow its user base organically. These programs will not only increase the number of app downloads but also foster a sense of community among users.

In conclusion, AppInnovate Solutions embarks on a comprehensive promotional journey, leveraging online marketing, local engagement, and referral programs to attract customers in Miami, FL. Through these methods, the company expects to establish a strong digital presence, build a loyal community, and drive app downloads, ensuring its success in the competitive mobile app market.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of AppInnovate Solutions, there are several key day-to-day operational processes that we will perform.

• Market Analysis: Conduct continuous market research to stay updated on industry trends, customer needs, and competitor activities. This ensures that AppInnovate Solutions can adapt and evolve to meet market demands.
• Customer Support: Provide exceptional customer service, including a responsive help desk, FAQs, and troubleshooting guides. This helps to resolve user issues promptly and maintains high customer satisfaction.
• App Development and Updates: Regularly update the app for performance improvements, new features, and bug fixes, based on user feedback and technological advancements.
• Quality Assurance: Implement rigorous testing processes for every update and new feature release to ensure the app remains reliable, user-friendly, and free of bugs.
• User Feedback Collection: Actively seek and analyze user feedback through surveys, app reviews, and social media engagement to understand user needs and preferences better.
• Marketing and Promotion: Execute targeted marketing campaigns to attract new users and retain existing ones. This includes social media marketing, email campaigns, and local advertising in Miami, FL.
• Financial Management: Monitor and manage the company’s finances, including budgeting, forecasting, and financial reporting, to ensure sustainable business operations and profitability.
• Partnership Management: Cultivate and maintain partnerships with other businesses, such as tech suppliers, marketing agencies, and other relevant stakeholders, to enhance service offerings and expand market reach.
• Compliance and Security: Ensure the app and its operations comply with legal and regulatory requirements, including data protection laws. Implement robust security measures to protect user data and privacy.
• Team Collaboration and Communication: Foster a collaborative work environment with regular meetings, clear communication channels, and team-building activities. This ensures that all team members are aligned and motivated.
• Performance Monitoring: Use analytics tools to monitor app performance, user engagement, and operational efficiency. This data will guide strategic decisions and operational adjustments.

AppInnovate Solutions expects to complete the following milestones in the coming months in order to ensure its success:

• Secure Initial Funding : Acquire seed funding or early-stage investment to cover initial operational costs, including development, marketing, and staffing. This is critical for getting the business off the ground and to support activities leading up to and following the launch.
• Finalize Product Development : Complete the development phase of the mobile app with all intended features functioning as planned. This involves iterative testing, user feedback incorporation, and ensuring the app is fully operational for public use.
• Acquire Necessary Licenses and Permissions : Depending on the nature of the app, certain permissions or licenses may be required. Ensuring all legal and regulatory compliance is met before launch is crucial to avoid any operational hiccups.
• Launch the Mobile App : Officially release the app on relevant platforms (e.g., Apple App Store, Google Play Store). This milestone marks the transition from development to operational status and begins the process of user acquisition.
• Implement a Marketing Strategy : Develop and execute a comprehensive marketing plan that includes social media, content marketing, paid advertising, and possibly influencer partnerships to increase app visibility and attract users in Miami, FL.
• Achieve Operational Stability : Ensure that all backend systems (e.g., server infrastructure) are robust and can handle increasing loads. Operational stability also involves establishing customer support channels to handle queries and feedback.
• Reach 1,000 Active Users : Achieve a user base of at least 1,000 active users. This milestone is critical for validating the app’s market fit and serves as a foundation for scalability.
• Establish Partnerships with Local Businesses or Organizations : For an app serving customers in Miami, FL, partnerships with local businesses or community organizations can enhance the app’s value proposition and drive user growth.
• Get to $15,000/Month in Revenue : This financial milestone is crucial for proving the business model’s viability. Achieving this level of revenue signifies a healthy demand for the app’s offerings and supports further investment in growth.
• Expand the Team : As the business grows, expanding the team to include roles critical for scaling, such as sales, marketing, and product development, is necessary to support and sustain growth. These milestones are designed to systematically reduce the risks associated with starting and scaling a new mobile app business, ensuring a stable foundation for future success.

AppInnovate Solutions management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Dylan Torres, CEO

Dylan Torres brings to AppInnovate Solutions a wealth of experience and a proven track record of success in the mobile app industry. As a seasoned entrepreneur, Torres has previously spearheaded a mobile app business, demonstrating not only his capability to navigate the complex landscape of app development but also his skill in leading a tech company to achieve its strategic goals. His experience is vital in guiding AppInnovate Solutions through the various phases of growth, from product development to market penetration. Torres’s leadership is foundational to the company’s ambitions, ensuring that the team stays focused on innovation, user experience, and scalability to achieve lasting success.

To achieve our growth objectives, AppInnovate Solutions requires $316,000 in funding. This investment will be allocated towards capital investments such as location buildout, equipment, and initial working capital, covering essential operational costs like staff salaries, marketing, and insurance. This strategic financial planning is crucial for supporting our activities from development through to launch, ensuring a smooth trajectory towards profitability and long-term success.

Financial Statements

Balance sheet.

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Income Statement

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Cash Flow Statement

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Mobile App Business Plan Example PDF

Download our Mobile App Business Plan PDF here. This is a free mobile app business plan example to help you get started on your own mobile app plan.  

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Mobile App Business Plan Template [Updated 2024]

Mobile App Business Plan

If you have a mobile app startup or want to expand your current mobile app business, you clearly need a business plan.

The following mobile app business plan template and example give you the key elements to include in a winning plan.

You can download the Mobile App business plan template (including a full, customizable financial model) to your computer here.

Mobile App Business Plan Example

Below are links to a sample of each of the key sections of a solid business plan for a mobile app development company:

• Executive Summary – The Executive Summary provides an overview of the mobile app business and its goals. If you are seeking funding, this is the first section that a potential investor or lender will read, so it should be compelling.
• Company Overview – In this section of your business plan, you should provide a detailed description of your mobile app business including the history, mobile app concept, business model, mission statement, and the company’s growth plan.
• Industry Analysis – In the Industry Analysis section, you will describe the mobile app industry including recent developments, market research and trends, and the competitive landscape.
• Customer Analysis – The Customer Analysis section of a business plan for an app will provide details about your target audience including their demographics, needs, and preferences.
• Competitive Analysis – In the Competitive Analysis section, you will provide information about the strengths and weaknesses of your direct competitors (other mobile app businesses) and how you will establish your competitive advantage to gain market share.
• Marketing Plan – The Marketing Plan will detail the monetization strategy for your mobile application and how your company will promote your mobile apps and/or development services. This includes a comprehensive digital marketing strategy to reach your target customers on multiple platforms (Google Play, Apple Store, etc.).
• Operations Plan – The Operations Plan outlines the day-to-day operations of your mobile app business. This includes information about how you will manage your team and develop, launch, and support your mobile applications.
• Management Team – In the Management Team section, you will outline the qualifications and experience of your executive team members and advisory team.
• Financial Plan – The Financial Plan section will include a 5-year financial model and projections (income statement, balance sheet, and cash flow statement). This is important to show potential investors and lenders that you have a viable plan for the mobile app business.

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Mobile App Business Plan Outline

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How to write a business plan for your mobile app development project.

Starting a mobile app development project is a great idea because it allows businesses to reach a larger audience with their product or service, and it gives users the convenience of being able to access the app from anywhere on their mobile devices.

But, first thing first, you need to write a business plan.

A business plan is essential for any project, especially for mobile app development. It outlines the goals, objectives and strategies needed to successfully launch the app. It also helps to identify potential risks and provides a roadmap for the project's success.

In short, a good business plan will help ensure the profitability of your mobile app development project .

What are the essential parts of a business plan for a mobile app development project? What is the recommended format? Which important financial measures should be there? What's the best way to create a business plan quickly and effectively?

Please, find comprehensive answers to all these questions below.

Also, please note that starting your business plan from scratch is not mandatory.

You can download our editable business plan for a mobile app development project and adapt it to your project.

How to prepare a business plan for a mobile app development project

Is it worthwhile to invest time in a business plan for your mobile app development project.

Yes, you should invest time in a business plan for your mobile app development project to ensure the success of your project.

Formulating a comprehensive business plan will allow to:

• get familiar with the mobile app development market
• stay on top of the industry's emerging trends
• identify what makes a mobile app development project solid and successful
• understand the target audience's requirements and preferences for mobile applications
• come up with a unique value proposition for your app
• analyze competitor target markets
• identify solid competitive advantages for your mobile app development project
• find a business model that will generate positive cash flows
• implement a well-structured and calculated action plan
• evaluate risks associated with a mobile app development project, including technical challenges, user privacy, and market competition

Our team has created a business plan for a mobile app development project that is designed to make it easier for you to achieve all the elements listed.

How to outline a business plan for a mobile app development project?

A business plan is filled with facts, figures, and indicators. It must be presented in a structured format, to make easy to read and digest.

When we built our business plan for a mobile app , we took care to arrange it appropriately.

The content is arranged in 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The introductory section has been named "Market Opportunity".

This section presents a comprehensive report on the mobile app development project, including key data and metrics to guide your decision-making.

We continuously update all the data there.

2. Project Presentation

The second part is dedicated to the "Project" of your mobile app development project. Here, you can outline the purpose and functionality of your app, target user demographics, user interface and experience design, development timeline, app store submission plans, and the unique value proposition that solves a specific problem or provides a unique solution for users.

Remember to introduce yourself at the end of this section.

Discuss your expertise in mobile app development, your range of services, and how you plan to provide innovative and user-friendly app solutions to clients. Highlight your track record of successful projects, your skilled team of developers, and your dedication to delivering seamless and engaging mobile experiences that meet the needs and expectations of users through your mobile app development project.

You'll find wording already provided in our business plan. Tailor it to fit your concept exactly.

3. Market Research

Next up is the "Market Research" section.

In this section, you will find a detailed market segmentation analysis for your mobile app development project.

It includes a presentation of other mobile app development companies in the industry that will be competing with you. Your project's unique app features and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

In the "Strategy" section, you will find a detailed growth plan for your mobile app development project, outlining all the necessary steps and initiatives to ensure its high profitability.

Furthermore, there is a marketing strategy, a risk management strategy, and a Business Model Canvas that has been filled in, all included in this section.

5. Finances

Ultimately, the "Finances" section provides a comprehensive view of the financial aspects and metrics of your project.

How to write an Executive Summary for a mobile app development project?

The Executive Summary is like an introduction to the business plan for your mobile app development project.

Keep it brief, not exceeding 2 pages. Stick to the crucial points.

When you show your business plan to an investor, this is what they will read first. It needs to get their attention and make them want to read the rest of the plan.

In the Executive Summary of your mobile app development project, answer these questions: what is your mobile app development project about? who is your target audience? are there any similar projects in the market? what makes your project unique? how much funding do you require?

How to do the market analysis for a mobile app development project?

The market study of your mobile app development project helps you understand external factors such as customer demands for mobile applications, competition within the app development industry, and emerging trends in mobile technology.

By conducting an extensive market study, a mobile app development project can understand user needs, offer innovative and user-friendly mobile app solutions, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to increased user adoption, app downloads, and a prominent position in the mobile app industry.

This is what we've outlined in the "Market Research" section of our business plan for a mobile app :

• interesting data points and market insights about mobile app development, including app usage trends, app market revenue, and the growth of app-based services
• a list of potential customer segments for a mobile app development project
• the competitive research
• the competitive advantages for a mobile app development project

The key points of the business plan for a mobile app development project

What's the business model of a mobile app development project, business model of a mobile app development project.

A mobile app development project's business model revolves around creating and monetizing mobile applications for specific platforms such as iOS or Android. Revenue can be generated through app purchases, in-app advertising, in-app purchases, or subscription models.

The business model focuses on identifying market needs or gaps, designing user-friendly and engaging apps, developing robust and scalable code, testing and optimizing app performance, and implementing effective monetization strategies.

Success depends on market research, delivering high-quality user experiences, effective app marketing, regular updates and improvements, and staying responsive to user feedback and evolving industry trends.

Business model ≠ Business plan

Please don't mix up the terms "business plan" and "business model."

A business model outlines the way a company creates value, generates revenue, and operates.

In a business plan, you demonstrate your business model using a structure called the Business Model Canvas.

Rest assured, we provide a Business Model Canvas in our business plan for a mobile app .

How do you identify the market segments of a mobile app development project?

Market segmentation for your mobile app development project involves dividing your potential clients into different groups based on their app development needs, industries, and target audience.

These categories may include factors such as iOS app development, Android app development, gaming apps, or clients from specific industries (e.g., healthcare, finance, education).

By segmenting your market, you can offer specialized app development services and solutions that cater to each segment's specific requirements. For example, you might provide iOS app development services and design user-friendly and intuitive interfaces for Apple device users, offer Android app development services and optimize apps for a wide range of Android devices and versions, specialize in gaming app development and create immersive and engaging gaming experiences, or develop industry-specific apps tailored to the needs of clients in sectors such as healthcare, finance, or education.

Market segmentation allows you to effectively target your marketing efforts, showcase your app development expertise, and deliver high-quality and customized mobile app solutions that meet the unique needs of each client segment.

In the business plan for a mobile app , you will get a detailed market segmentation, helping you understand your target audiences and their needs.

How to conduct a competitor analysis for a mobile app development project?

Without surprise, you won't be the only mobile app development project in the market. There will be other developers working on innovative and user-friendly mobile applications.

Your business plan should encompass an extensive market study that examines your competitors' characteristics, strengths, and weaknesses.

Address their weaknesses (such as inefficient app development processes, lack of user testing, or poor app performance).

Why should you focus on these elements? Well, these weaknesses can hinder the success of mobile app development projects. By addressing these aspects, you can offer innovative and user-friendly app designs, provide efficient and reliable app development and testing processes, and deliver excellent customer support, positioning your mobile app development project as a trusted and preferred choice for businesses and individuals seeking high-quality and functional mobile applications.

It's what we call competitive advantages—building them is key to standing out in the market.

Here are some examples of competitive advantages for an app: user-friendly interface, innovative features, regular updates and improvements.

How to draft a SWOT analysis for an app?

A SWOT analysis can help identify potential strengths, weaknesses, opportunities, and threats that can inform the development of a successful mobile app.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a mobile app

The strengths for a mobile app development project

When we talk about the "S" in SWOT, we mean Strengths, which are the project's positive attributes or advantages.

For a mobile app development project, possible strengths could include a user-friendly interface, comprehensive testing, scalability, and a secure back-end system.

The weaknesses for a mobile app development project

The "W" stands for Weaknesses, referring to the areas or aspects of the project that need to be addressed.

In the case of a mobile app development project, potential weaknesses could include an inexperienced development team, lack of proper project management, and poor quality assurance processes.

The opportunities for a mobile app development project

O represents Opportunities in SWOT, referring to the external factors or conditions that can create opportunities for the project's advancement.

In the case of a mobile app development project, potential opportunities include creating a social media app, a productivity app, a gaming app, and a shopping app.

The threats for a mobile app development project

When we mention the "T" in SWOT, we're referring to Threats, which are the external risks or negative factors that can impact the project's performance.

How to craft a marketing strategy for an app?

A marketing strategy plays a pivotal role in a business plan as it defines how a business will entice customers and generate sales.

An app can attract users by implementing a well-crafted marketing strategy that showcases its unique features, user-friendly interface, and how it solves a specific problem or meets a particular need.

Users won't choose your app without effective marketing; highlighting its features, usability, and benefits is necessary.

Have you explored marketing approaches to attract customers to your app? Consider optimizing your app store presence, running targeted advertising campaigns to reach your target audience, and utilizing social media platforms to engage with users and receive feedback.

No worries if you don't know anything about marketing and communication.

How to build a 3-year financial plan for an app?

A solid business plan must include detailed financial information such as projected income, expenses, cash flow, and balance sheets.

When creating your business plan, you must include anticipated revenue figures for your mobile app development project.

To earn the trust and confidence of potential investors, it's crucial to have revenue projections in your business plan that are based on believable and well-founded assumptions.

Our financial plan for a mobile app is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

It goes without saying that you'll have to develop a provisional budget for your mobile app development project. Pay attention to every expense and don't leave any out (our financial plan includes a complete list for your convenience).

The break-even analysis is central in the financial plan as it will tell you whether your mobile app development project will generate profits or not.

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Beyond the Pitch Deck: Crafting a Compelling Mobile App Business Plan for Your Startup

Summary: As the technology evolved, an array of business opportunities got unlocked; icing to the cake are multiple startup funding options that encouraged younger entrepreneurs to venture into several business startups. One of the most lucrative startup businesses today is the mobile app business, wherein you own a mobile app for a specific niche or service and enjoy money-spinning returns. In this guide, we shall talk about crafting a compelling business plan for your startup app. What are the core elements, how to write a mobile app business plan, what could be a marketing plan for your mobile app startup business, and many other essential factors.

Mobile applications have become a part of anyone’s personal and professional life. The changing habits of millennials about shopping online and ordering services through mobile phones have pushed service and product industries to have mobile applications for their convenience. Statista, a research giant portal, quotes several statistics about mobile applications  that can impress anyone to think of mobile app business in this digital era:

• Global mobile application downloads in 2023 reached 257 billion
• Average consumer spending on mobile apps in Q3 2023 reached USD 5.05
• In Q4 2023, the total value of global consumer spending on mobile apps touched a whopping figure of USD 70 billion  worldwide
• The mobile applications are projected to cross USD 613 billion in revenues  by 2025

These statistics are alluring enough to draw anyone’s eyeballs to have a mobile app for their business. So, now you need the answer to what to do if you have an app idea?  Of course, based on your funding requirements, you need to think of the next step. If you have made up your mind to raise some funds, you need a foolproof business plan for startup app.

Table Of Content

What is a mobile app business plan?

Why is a mobile app startup business plan essential, core elements of a business plan for a mobile app, how to write a mobile app business plan, tips to write a successful mobile app business plan.

Let us delve deeper into it.

A business plan is a document that outlines the purpose and features of your mobile app. Also, it includes the targeted audience/user/customers and revenue model along with a strategic marketing plan for your app. A mobile app business plan for startups helps define the idea clearly and communicate it clearly with potential investors and partners.

It is an essential document for startup mobile app funding  that can make a difference in helping entrepreneurs get the desired funds. The better planned and described the whole document is, the better the investors will receive it.

First thing first: for a perfect mobile app startup business plan, you should mind the following factors:

• A clear vision and goals for your app : What problems does your app solve? Who and where are your users? What are the benefits of using your mobile app? What are the measurement criteria for your app’s success?
• A well-researched and realistic business plan : How will you execute the mobile app development, and how will you launch and maintain your app? How much does mobile app development cost? What is your app monetization plan? What could be the risks and challenges of your mobile app business?
• Mistakes to avoid when creating a business plan : A business plan for your mobile app should not have unrealistic assumptions or projections. You should not ignore the competitors or the latest market trends. Also, do not overlook any legal, regulatory, or ethical issues. Lastly, you should test and validate the app idea with real users to avoid failures.

As an entrepreneur, you may go through our comprehensive mobile app development guide  to get a fair idea of how a mobile app is built based on the requirements provided.

While mobile app businesses can get you an easy flow of revenue, it is only when the product is successful. Despite the abundance of mobile phone users, more than 90% of mobile applications fail to achieve their revenue goals for one reason or another.

Let’s first look at the importance of a plan for a startup app:

• Guides Strategic Direction:  A business plan outlines the vision, goals, and target market for the mobile app, providing a roadmap for success.
• Defines Revenue Model:  It clarifies how the app will generate revenue, which is crucial for sustainability and growth.
• Shapes Marketing Strategy:  A well-defined plan helps in crafting an effective marketing strategy to reach and engage the target audience.
• Establishes Competitive Advantage:  Identifying strengths and unique selling points helps differentiate the app from competitors.
• Attracts Funding:  A comprehensive business plan increases investor confidence and attracts diverse funding sources.
• Mitigates Risks:  By outlining potential challenges and strategies to overcome them it minimizes the risk of failure.
• Builds Confidence:  Having a solid plan instils confidence in investors, partners, and stakeholders, increasing the likelihood of success.

Having a business plan for mobile app startup proves to be an essential strategy for your startup success as it helps you define several vital aspects of your app:

• App target market,
• App revenue model
• App marketing strategy
• App competitive advantage

As entrepreneurs, it is always a better approach to have diversified funding sources  for your startup and to present your idea to more than one potential investor or fund provider ; your mobile app business plan should be pitch-perfect.

If you know how to write a business plan for a mobile app, you will be able to attract multiple fund providers and target audience/customers who share the same vision as yours because, with such a plan, they would believe in your product. It is also essential to know about the top mobile app funding trends . Without a proper business plan for a mobile app, you might put your time, money, and resources at risk.

Interested in building an app for your Startup business?

A business plan for a mobile app is a document that outlines the goals, strategies, and feasibility of developing and launching a new app in the market. It helps to communicate your app’s value proposition and competitive advantage to stakeholders and potential investors.

A business plan for a mobile app typically includes the following core elements:

• Executive summary

Market Analysis

Product overview, company overview, marketing plan, financial plan.

• Risk Mitigation Strategies (RMS)

Writing a business plan for a mobile app requires you to follow specific steps with logic and emotions. The purpose is to convince the reader (investors) and give them confidence in your app business.

Executive Summary

This is a brief overview that covers the main points of the mobile app startup business plan. It may include the concerns that the app can address, the targeted market, revenue model/funding requirements, and the unique features or benefits of the product.

An executive summary in a mobile app business plan is simply an outline or a glance at your business venture. The reader should get a glimpse just by reading the executive summary. The executive summary can be further divided into three categories: summary, UVP, and target or objectives.

• Summary : The summary is a concise and compelling text that showcases a startup business plan to grab the attention of readers and provoke them to read ahead.
• UVP : The UVP (Unique Value Proposition) is the core message of your app business plan. UVP makes the app different from the rest and mentions why target users should opt for this app over other alternatives.
• Targets/Objectives : The targets/objectives mention the specific and measurable results you want to achieve through the app business in a specific timeframe. Whatever you mention should align with the UVP and particular market needs.

One of the critical aspects of crafting a compelling business plan for a startup app is to find out your targeted users and competitors with their unique value proposition. This helps you understand your potential customer’s needs and preferences.

Here are some steps that help you conduct market research and analysis for your app business with an example:

• Define the purpose : Identifying the problem or opportunity that your app business aims to solve or address will help you narrow down the scope and concentrate on a particular segment.
• Gather enough data : Researching to gather existing data and information about a specific industry and its market size to understand trends and customer behavior will overall help you understand competitors and their success.
• Ask the end-users : The best way to have a sure-shot startup business plan is to collect data and feedback right from the targeted customers or end users through tools and methods like surveys, interviews, focus groups, user testing, and polls.
• User segmentation : After gathering enough data, you should segment your target audience based on criteria such as demographics, psychographics, behavior, and geography.
• Market forecasts : The market forecast focuses on studying factors such as market size and demand as per the latest trends. The forecast shall also help you understand customer lifetime value (CLV).
• SWOT analysis:  Conducting a SWOT analysis is one of the mandatory steps of a business plan for a mobile app. It evaluates the strengths, weaknesses, opportunities, and threats for your app business. Through SWOT, you identify competitive advantages and challenges as well as any external factors that might affect your business success.

You can mention the app’s functionality, design, and user interface, along with probable user experience and technical specifications. The product overview also explains how the application is different from the competitors in the market by mentioning the value it could add to the users.

A product description is a brief summary of your product’s (a mobile app’s) main features, benefits, and monetization strategy. The reader or the investor needs to understand the product to build trust in the business plan. The product overview should include:

• App’s core functionality and purpose : You should mention the app’s main functions and why the app is built (the primary cause).
• App’s benefits and value for your users : The App’s benefits include showing what users will get with the app. For instance, for a fitness app, the user must be made aware of how the app will benefit them, keeping their mental and physical status optimum.
• App’s monetization model as per app’s goals and market : To investors and you, business does matter. How the app business works, earns money and sustains the tough market should be reflected in this overview.

One of the most essential factors in a mobile app business plan is a summary of the company by mentioning its background, mission, and vision. The organization overview introduces the team members and their roles, along with technical/marketing skills and qualifications.

The brand identity matters, and therefore, it is essential to include a thorough detail of the firm, agency, organization, or company. Startups in mobile app businesses should clearly define their company’s details.

• Overview : Mention the company, its origin, whose brainchild it is and what its vision and mission are.
• Team and advisory board : You should mention the board of directors, MDs, CEO, and other authorities as a team and advisory board in detail.
• Timelines and milestones : Defining the startup app business plan in phases such as timelines and a breakdown of short-term goals and long-term goals, will give readers a fair idea about how the app business shall grow and achieve its target.

Another aspect of having a mobile app startup business plan is to include a comprehensive analysis of the market opportunity by showcasing research on customer segments, competitors, and the latest trends for the app.

The detailed plan for marketing ideally outlines the marketing strategy and tactics through various social media channels as per specific budget and metrics to promote and distribute the app to the targeted customers.

Companies need proper marketing to sustain the competition. Marketing helps companies reach the targeted customers and inform them about the products and services while convincing them to buy. Mobile app businesses also focus on engaging and retaining end users for success.

• Outline objectives, strategies, and tactics : Objectives are the goals you want to achieve with your app business, like an increase in downloads and user retention with enhanced revenue. Strategies include a plan to target a specific market segment and create a unique value proposition. Tactics refers to specific actions that are used to execute a strategy.
• Promotion of the app : You need to identify your targeted users and their needs, find them, and communicate the benefits and features of your app compellingly and engagingly.
• Marketing performance metrics : For your mobile app startup business plan, you need to define key performance indicators (KPIs such as number of downloads/installs) that go with your vision and check them regularly.

A financial plan is the backbone of a business plan for a mobile app. It is a projection of the income statement and cash flow statement stated through a balance sheet and breakeven analysis. The plan preferably includes the assumptions along with sources and proper utilization of funds to develop and launch the application.

A financial plan is an essential part of a mobile app business plan because it helps you estimate your product’s revenue, expenses, and profitability. The plan enables you to evaluate the feasibility and viability of the app business idea; additionally, you pitch it to attract fund providers.

Here are some steps to create a financial plan for your app:

• Choose a revenue model : Choose from different methods to monetize your app. It could be an in-app purchase, subscription, advertisement, or freemium model.
• Project your app’s revenue : You should estimate how many users will download and use your app, how much they will spend or generate in revenue, and how long they will stay engaged with your app.
• Outline your app’s expenses and budget : In this, counting the costs of mobile app development , deployment, and maintenance of your app is considered. You may contact a mobile app development company for close-to-accurate estimation.
• Calculate your app’s profitability and breakeven point : Here, comparing your app’s revenue and expenses with market leaders to determine its profitability is mentioned. Also, it would be best if you represented how long it will take for your app business to reach the breakeven point.

Risk Mitigation Strategies

In a startup app business plan, RMS includes listing down the potential risks and challenges that may affect the success of the product and their remedies or precautions. The factors to include are possible technical glitches, legal issues, regulatory issues, market volatility, and operational issues.

Even if you have a well-thought-out startup business, many a times there is a chance that things might not work as properly as planned. For this reason, risk mitigation strategies  for startup apps are considered to be a critical aspect of a business plan.

This is to ensure that even if the startup may face some challenges, the entrepreneur is already prepared and thought about a way out. Some potential risks of mobile app startup business are:

Low user retention

Many users download apps but seldom use them. They are likely to uninstall them quickly. This affects the app’s revenue and growth potential.

Solution: Work on UI/UX. Conduct thorough research on peers – what they do and what their apps look like for retention.

High competition

The mobile app market is saturated with hundreds of similar or alternative apps as yours. This can make it hard for your startup app business to stand out and attract users.

Solution: Intense market research of trends and user expectations is needed. Come up with unique features and functionalities in your product.

Security breaches

Mobile apps store and transmit crucial data like personal information and payment details, which exposes them to cyberattacks or data leaks that harm users and the app’s reputation.

Solution: Spend a special budget on building multi-tier security measures and unbreakable digital walls.

Legal issues

Mobile apps have to comply with various laws and regulations, such as privacy, intellectual property, or taxation. This can create legal liabilities or fines if the app violates any of them.

Solution: Find a legal advisor who knows in and out of local and international mobile apps or digital trading. Get certificates/licenses. Spend a special budget on compliance. For example: HIPAA for medical apps.

Need help with business plan for your Startup App?

Let us glance at the entire process. Here is a quick look at what you need to do for the plan.

Closing thoughts on mobile app business plan

The conclusion of a mobile app startup business plan should summarize the main points of the document and highlight the value proposition of the app. The gist should also include a CTA (call to action) for the reader or investor so that they are invited to take action.

Once you have aced the funding dilemma, you need to keep up the good work going by knowing how to scale a startup .

Ready to build a mobile app to lead the market?

You must be thorough with how to write a mobile app business plan by now. So, you have an app idea and also know how to pitch your deck to investors and users. It is suggested that while making the pitch-perfect business plan for your mobile app, you should have a tech partner by your side to help you make the business plan foolproof.

We are a  renowned mobile app development company  that can help you draft the technical aspects and get you an estimated budget for your dream product.

Contact us now , and together, we can make your dream come true.

He is the Co-Founder and CEO of Prismetric . An enthusiastic entrepreneur, interested to discuss new app ideas, rich gadget tricks and trends, and admires signature tech business styles to readily embrace. He enjoys learning most modern app crafting methods, exploring smart technologies and passionate about writing his thoughts too. Inventions related to mobile and software technology inspire Ashish and he likes to inspire the like-minded community through the finesse of his work.

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Focus sur le business plan d’une application mobile

Pierre Aïdan

Docteur en droit et diplômé de Harvard.

Mis à jour le 26 juin 2023

Depuis l’essor du smartphone, le marché de l’application mobile connaît une croissance fulgurante. Il est donc important de vous démarquer si vous souhaitez vous lancer sur ce marché concurrentiel. On vous dit tout sur l’élaboration de votre business plan pour application mobile. Pour vous faciliter la tâche, n’hésitez pas à télécharger notre modèle de business plan .

Mini-Sommaire

Pourquoi rédiger un business plan pour application mobile ?

Vous vous demandez à quoi sert le business plan  ? Sachez que l’utilité d’un business plan n’est plus à démontrer. Le business plan d’une application mobile, est l’étape de construction de votre projet. Elle est indispensable si vous souhaitez rencontrer le succès. Le business plan a une double finalité :

• Il vous permet de faire le point sur votre projet  : son concept, son financement, sa viabilité ;
• Il vous permet d’obtenir des financements  : si vous souhaitez faire appel à des financeurs, obtenir un prêt professionnel , le business plan vous permet de convaincre vos potentiels investisseurs.

Cette étape ne doit donc surtout pas être négligée. Un business plan réussi, c’est la première marche vers le succès de votre application.

Que faire avant la rédaction du business plan pour application mobile ?

Laissez votre idée mûrir avant d’attaquer l’élaboration de votre business plan pour application mobile. Cette phase de réflexion vous permet de faire le point sur votre projet, mais également de le peaufiner avant l’étape capitale du business plan.

Vous pouvez par exemple évoquer vos principales idées à vos proches afin d’obtenir des premiers retours sur votre projet, sur ses qualités et ses défauts. Surtout, posez-vous les bonnes questions :

• Comment me démarquer de mes concurrents ?
• Comment financer une application mobile  ?
• Quelle stratégie de communication adopter pour séduire le plus grand nombre de personnes ?  

Toutes ces questions doivent faire l’objet d’une réflexion afin d’inscrire leurs réponses dans le business plan de votre application mobile. Cette étape vous permet de définir le projet et la stratégie financière la plus adaptée.

Comment présenter votre projet dans le business plan d’application mobile ?

La structure du business plan est importante. Deux aspects principaux doivent être abordés à l’occasion de la rédaction du business plan d’application smartphone, la présentation générale de votre projet, et son financement.

Lors de la présentation de votre projet, plusieurs points doivent être traités :

• Le concept de votre projet  : le marché de l’application mobile est hyper concurrentiel. Affinez votre projet, démarquez-vous, construisez un projet différent apportant une innovation. Décrivez ici la finalité de l’application, son fonctionnement ainsi que son contenu ;
• La stratégie marketing  : quel nom, quel logo pour votre application mobile ? Soyez simple et accrocheur ! Prévoyez également votre stratégie de communication, notamment sur les réseaux sociaux, devenus indispensables à la réussite d’un projet ;
• L’étude de marché  : pas de business plan sans étude de marché. Étudiez la part de marché de vos futurs concurrents, leurs atouts, leurs faiblesses mais aussi vos potentiels partenariats. Lors de l’étude de marché, ciblez le profil-type de votre clientèle.

Comment élaborer la partie financière du business plan d’application mobile ?

Il est indispensable d’évoquer le business model de l’application mobile . Ici, vous allez y mentionner le coût de développement de l’application et le modèle économique que vous souhaitez mettre en place.

Par exemple, vous pouvez adopter le modèle du freemium , en rendant votre application gratuite pour attirer le plus grand nombre d’utilisateurs. Dans cette optique, il est nécessaire de prévoir une autre source de revenus, qui peut être celle de la publicité ou des achats intégrés via application .

Votre business plan doit également mentionner votre chiffre d’affaires prévisionnel , et votre seuil de rentabilité , c’est-à-dire le chiffre d’affaires à atteindre pour que votre application mobile soit rentable.

Prévoyez également votre modèle de distribution  : le business plan d’une app android n’est pas le même que celui d’une app IOS. En effet, le coût de développement d’une application Android coûte généralement moins cher que celui d’une application IOS.

En définitive, votre business plan d’application mobile doit être la feuille de route de votre projet à court et moyen terme. Vous y présentez le projet, mais ne négligez pas le business plan financier qui vous permet de convaincre vos potentiels investisseurs de la viabilité de votre projet d’application.

Note du document :

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Fiche mise à jour le 26 juin 2023

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Comment réussir la commercialisation et le business plan de son application mobile ?

Nos experts ont réalisé un un pack complet pour une application mobile , modifiable.

Les Français passent de plus en plus de temps sur leur mobile. Les téléphones portables se sont développés et la navigation mobile est maintenant beaucoup plus confortable que quelques années auparavant. Ce n'est pas étonnant si le mobile est devenu le support préféré des Français pour un usage quotidien.

Rédiger un bon business plan pour une application mobile est un exercice périlleux. En plus de tout ce qui est généralement requis pour réussir un business plan, vous devrez expliquer toutes les spécificités techniques de votre application et de son business model.

Souvent, au moment de la rédaction du business plan, l’application mobile n’est même pas encore développée. Pourtant, vous devez prouver à votre banquier ou à votre investisseur que votre application mobile sera un succès , que les utilisateurs vont se précipiter pour la télécharger, que la V2 sera encore mieux que la V1 et que vous allez conquérir les marchés étrangers.

Les business plans pour des applications mobiles servent souvent de supports pour des levées de fonds, en vue de financer une application mobile .

En effet, à cause des coûts importants de marketing de développement, ce sont des projets qui demandent des sommes importantes pour démarrer. C'est pour cela que les entrepreneurs se tournent souvent vers des investisseurs privés. Or, il s'avère que les investisseurs privés sont plus exigeants en termes de business plans que les banquiers. Un banquier a besoin de savoir si vous pouvez rembourser un crédit, un investisseur veut voir un projet qui lui permettra de faire x10 sur son investissement.

Dans l’article qui suit, nous vous donnons nos conseils essentiels pour réussir le business plan de votre application mobile. Du business model à la description de l'équipe en passant par la mise en forme du business plan et le plan d'action, notre équipe vous livre de précieux conseils pour réussir le business plan de votre application mobile.

Que doit contenir un business plan d’une app mobile ? Comment réussir le business plan ? Quel chiffre d’affaires votre application mobile peut-elle générer ? Comment faire le budget prévisionnel d’une application ? Comment prouver à un partenaire financier que son app peut devenir rentable ? Que doit contenir la partie financière d’un business plan d'application mobile ?

Nous répondons à toutes ces questions dans la suite de l’article.

Pour réussir le développement et la commercialisation de votre projet d'application mobile, vous pouvez aussi utiliser les ressources du pack complet pour concevoir une app mobile rentable .

La présentation du business plan d’une application mobile

Dois-je faire un business plan avant de concevoir une application .

Oui, rédiger un business plan avant de développer et commercialiser votre app vous permettra de : - étudier le marché des applications mobiles dans sa globalité - comprendre les dernières tendances du secteur - identifier les facteurs de succès d’une app - mieux cerner les besoins de votre marché cible - construire une proposition de valeur convaincante pour votre app - identifier vos segments de clientèle - analyser la concurrence et ses faiblesses - trouver des avantages concurrentiels pour votre app -construire un plan de développement pour votre application - construire une stratégie marketing rentable - identifier les risques liées à la conception d'une app - prouver à un potentiel partenaire financier que votre projet est solide et rentable

Notre modèle de business plan pour une application mobile permet de remplir tous ces critères.

Que doit contenir le business plan d’une app mobile ?

Voici les 4 parties que l’on retrouve dans notre business plan pour une app : - la partie “Opportunité de Marché”, qui va servir à présenter le marché du développement mobile dans son ensemble - la partie “Présentation du Projet”, qui va présenter votre projet mobile - la partie “Étude de Marché”, pour l'étude de la clientèle, des concurrents et de l'environnement en général - la partie “Stratégie”, présentant le plan d'action pour développer une app rentable sur le long terme - la partie “Finances”, analysant les aspects financiers de votre projet d'app mobile

Extrait de notre business plan pour une application mobile

Comment mettre son projet en valeur dans le business plan de son app?

Pour mettre en valeur un projet de développement d'une application, il faut notamment : - expliquer comment vous allez attirer vos premiers utilisateurs - expliquer comment vous allez créer de la valeur pour vos segments de marché - présenter une stratégie pour faire augmenter le nombre de téléchargements et le chiffre d’affaires de votre app - prouver que votre app mobile possède des avantages concurrentiels - prouver que le seuil de rentabilité peut être atteint - exposer une stratégie financière complète pour votre app

Notre business plan pour une app a été rédigé pour répondre à ces objectifs.

Quel est le business model d’une application mobile ?

Une application mobile a la particularité de pouvoir revêtir de multiples modèles économiques : freemium, abonnements payants, achats intégrés dans l'application, rémunération grâce à la publicité, affiliation, etc.

Quoiqu'il en soit, le business model de votre application mobile devra être expliqué à travers le Business Model Canvas , qui est une partie du business plan.

Notre business plan pour une app mobile contient un Business Model Canvas qui présente le modèle économique d’une application.

Comment faire l’étude de marché d’une application mobile ?

Pour réussir l'élaboration de ce document, utilisez notre modèle d'étude de marché pour une application mobile .

Le business plan, lui, contient la synthèse des éléments d’une étude de marché.

Dans la partie “Étude de Marché” de notre business plan pour une application , on retrouve notamment : - des données actualisées sur le marché des applications mobiles - les dernières tendances en matière de développement mobile - les potentiels segments de marché d’une app - la matrice SWOT d’une app mobile - l’analyse des applications concurrentes - les avantages concurrentiels d’une

Nous rappelons que ces deux documents sont présents dans le pack complet pour une application mobile .

Les points importants du business plan d’une application

Parlez de l'expérience utilisateur (ux) de l'application mobile.

Une “User Experience” (UX) de qualité constitue la base de la réussite de toute application mobile : elle doit être simple à prendre en main et la navigation doit être intuitive. Généralement, on ne réussit pas son UX du premier coup. Cela passe par des phases de tests. En effet, c'est une étape importante pour votre app .

Une impression de sérieux et de professionnalisme. Tout comme pour votre business plan, l'apparence de votre application doit refléter un certain sérieux et un certain professionnalisme. Attention aux fautes d'orthographe, aux erreurs de design et aux couleurs mal accordées. Si l'environnement de votre application n'inspire pas confiance, alors les utilisateurs ne feront jamais de paiements sur votre plateforme.

Attention à ne pas laisser de bug. Cela va sans dire, vous devez tester, re-tester et retester à l'infini votre application pour vous assurer qu'il n'existe aucun bug. Si jamais un utilisateur rencontre un bug technique, il faut que votre équipe technique le résolve le plus rapidement possible.

Parlez de l'équipe autour de ce projet d'application mobile

Le succès de votre application dépend de son développement. Ce n'est pas un secret, si votre équipe de développeurs n'a pas les compétences requises pour développer une bonne application, alors il y a peu de chances pour que celle-ci génère du revenu sur le long terme. Nous évoquons ce point dans notre article sur l'analyse SWOT d'une application mobile .

Il vous faut au moins un profil technique dans l’équipe dirigeante. Trop d'entrepreneurs se lancent dans le développement d'une application sans même savoir lire une seule ligne de code. C'est une erreur qui peut être fatale. Si vous n'êtes pas la personne qui va développer cette application, il faut au moins que vous ou votre associé comprenne le code source, qui est à la base du succès de votre application mobile.

Également, au moins un des membres doit être un professionnel du marketing. Dans le cas d'un restaurant, avec un bon emplacement, vous pouvez déjà attirer un nombre important de clients. Ce n'est pas le cas pour une application mobile : personne ne va "passer devant" votre application mobile. Ainsi, vous devez la faire connaître. Cela passe par une solide stratégie marketing et communication pour votre app.

Qui est le porteur de projet ? Pour bien comprendre votre projet, il faut comprendre qui vous êtes. Bien entendu, vous allez joindre votre CV en annexe de votre business plan. Cependant, cela ne suffira pas. Avez-vous des expériences professionnelles en rapport avec le développement d'applications mobiles ? Peut-être avez-vous travaillé pour une entreprise qui développe une application mobile dans le passé ? Ou d'autres expériences pertinentes ? Mentionnez-les. D'où vous vient l'idée de cette application mobile ? Qu'entendez-vous accomplir avec ce projet ?

Parlez du plan de développement de votre application mobile

Vous développez une application, vous devez avoir un roadmap produit. Une application mobile est un produit qui nécessite de nombreux développements et de nombreuses améliorations. En moyenne, une application sort une mise à jour tous les mois. Vous devez prévoir ces évolutions dans une roadmap produit détaillée, avec des dates et des actions précises.

Détaillez la phase de tests. Vous devez expliquer le plus précisément possible comment vous allez conduire votre phase de tests. Combien d’utilisateurs ? Comment allez vous récolter du feedback ? Comment allez-vous hiérarchiser les demandes des utilisateurs ? Est-ce que vous allez lancer une bêta test ? Quelles seront les caractéristiques de votre MVP ? Tout cela doit être détaillé dans le business plan de votre application mobile.

Quel est votre plan pour combattre la concurrence ? Il faut que votre application mobile contienne des fonctionnalités que ne propose pas la concurrence : ce sont les avantages concurrentiels de votre application mobile. Pour cela, il faut commencer par dresser une analyse rigoureuse des applications concurrentes. Repérez les manquements des applications concurrentes : une expérience utilisateur peu travaillée, des temps de chargement trop longs ou encore des fonctionnalités qui ne répondent pas aux besoins des marchés. À partir de ces faiblesses, remarquez des opportunités de marché et profitez-en pour créer un avantage concurrentiel. Attention cependant, assurez vous que ces avantages concurrentiels vous permettent vraiment de capturer des parts de marché.

Parlez du business model de votre application mobile

Les applications mobiles présentent plein de business models différents. Il y a des applications qui sont complètement gratuites et qui se financent grâce à la publicité (les médias). Il y a les applications qui fonctionnent avec le business model du freemium (comme Tinder). On peut aussi noter les applications auxquelles il faut s'abonner (comme Meditopia) ou encore celles qui, comme les marketplaces, prélèvent des commissions sur les transactions entre leurs membres (Uber).

Vous n'êtes pas obligé d'avoir un seul business model. Vous pouvez en présenter plusieurs. Cependant il faudra justifier dans votre business plan pour une application mobile pourquoi vous avez choisi ce(s) business model(s) et pourquoi vous pensez que c'est celui-ci (ceux-ci) qui vous amènera(ont) le plus rapidement à dépasser votre seuil de rentabilité.

Enfin, la définition de vos segments de marché doit apparaître dans le business plan de votre application mobile. L'étude de marché de votre application mobile , qui doit précéder votre business plan, vous donnera des informations précieuses sur votre marché cible. Bien identifier et décrire son audience permettra d'expliquer en quoi votre application mobile (et ses différentes fonctionnalités) peut répondre à ses attentes. C'est ici qu'arrive la notion de proposition de valeur. Pour élaborer une proposition de valeur, il faut d'abord identifier un problème (ou une opportunité) de marché. Votre offre doit apporter une solution à ce problème.

La partie financière du business plan d’une application mobile

Comment estimer le chiffre d’affaires de son app mobile .

Votre business plan d'application mobile doit présenter des projections de revenu qui font sens.

Vous devez commencer par estimer un revenu moyen par client. Attention à bien distinguer les clients "payants" des autres (la plupart des applications mobiles sont gratuites et seulement certains clients paient, pour une version plus développée par exemple (on appelle cela du freemium)).

Ensuite, on cherche à estimer combien de clients vont payer pour votre application mobile. Vous allez probablement mettre du temps à vous faire connaître : soyez conservateur dans vos hypothèses, pour les mois de départ. Cependant, vos efforts et investissements en marketing, publicité et communication devraient vous permettre de faire grossir ce nombre pour les mois qui suivent.

Pour la deuxième et troisième année, pour une application mobile, vous pouvez prévoir un taux de croissance d'environ 50 %. Il faut que votre taux de croissance soit ambitieux.

Il faut cependant noter qu'un chiffre d'affaires prévisionnel trop ambitieux pourrait donner l'impression à votre banquier que vous n'avez pas les pieds sur terre

Pour une estimation précise du chiffre d’affaires, vous pouvez utiliser notre modèle financier pour une app mobile . Vous rentrez des hypothèses, le chiffre d’affaires et les autres indicateurs financiers se calculent automatiquement.

Quel est le budget prévisionnel pour le développement d'une application mobile ?

Le budget prévisionnel pour le développement et la commercialisation d'une app mobile se situe généralement entre 30 000 et 300 000 euros.

Les éléments les plus importants qui vont influencer le budget d'une app mobile sont : - le nombre de fonctionnalités demandées (et donc la complexité de l'app) - le nombre de tests et déploiements de l'app - le nombre de plateformes sur lesquelles l'app sera disponible - si vous externalisez (ou internalisez) le développement de l'app - le budget alloué au marketing pour le lancement de l'app

Pour connaître le budget prévisionnel (précis et détaillé) de votre app mobile, vous pouvez utiliser notre modèle financier pour une application .

Dans ce modèle, vous retrouverez un budget prévisionnel déjà établi pour une application, cependant vous êtes libre de modifier des éléments pour obtenir votre propre budget de démarrage.

Développer une app mobile: est-ce rentable ?

Pour développer une application rentable, il y a deux choses à garder en tête. Tout d'abord, son potentiel pour générer des revenus. Ensuite, vient la capacité à maîtriser les coûts de fonctionnement.

C'est lors de la mise en place de votre stratégie marketing (notamment lors de la définition du SEO, ASO et SEA pour votre application mobile ) que vous allez décider des initiatives pour qu'un maximum de personnes téléchargent et utilisent votre application mobile. Vous pouvez par exemple vous associer avec une autre entreprise qui s'adresse au même marché cible. Développez de nouvelles fonctionnalités pour toucher de nouveaux segments de marché. Ne vous faites pas dépasser par des applications concurrentes avec une meilleure stratégie en ligne.

Également, la rentabilité de votre application mobile passera par une gestion efficace des charges de votre compte de résultat. Attention, cependant. Bien démarrer un projet d'application mobile nécessite de faire des investissements (et donc de dépenser de l'argent). Par exemple, il ne faudra pas hésiter à investir massivement dans sa conception et dans des tests pour s'assurer que l'application ne contient aucun bug.

Afin de vous rapprocher de votre seuil de rentabilité, regardez plutôt du côté du compte de résultat et des charges courantes. Par exemple, trop d'entreprises qui développent une application mobile n'ont pas une gestion optimale des honoraires qu'ils paient aux prestataires de services.

Également, soyez prudent avec votre plan d'embauches : le personnel coûte cher en France. Combien de téléchargements vous rapportent vos actions marketing ? Mettez en place des indicateurs de performance et de rentabilité. Surveillez le montant de vos taxes dans le prévisionnel de votre compte de résultat.

Vous l'avez compris, le business plan de votre application mobile doit aussi refléter vos capacités en gestion financière.

Pour connaître votre chiffre d’affaires prévisionnel, vos dépenses et votre seuil de rentabilité, vous pouvez utiliser le prévisionnel financier adapté à une application mobile .

Comment prouver la rentabilité de son projet dans le business plan de son app mobile ?

Se lancer sans connaître le potentiel de rentabilité de son projet d'application mobile n'est pas concevable.

Pour prouver la rentabilité de votre application mobile, vous devez identifier le seuil de rentabilité et montrer que vous allez (rapidement) l’atteindre.

Vous avez atteint votre seuil de rentabilité quand le résultat d'exploitation de votre entreprise est positif. C'est en élaborant un prévisionnel financier que vous obtiendrez cette donnée financière. Un bon modèle Excel vous indiquera où se situe votre seuil, en termes de chiffre d'affaires, mais également en durée : il s'agit de savoir combien de jours (semaines, mois) il vous faut pour atteindre votre seuil de rentabilité, chaque année.

Notre modèle de prévisionnel financier pour une app mobile vous donne accès à ces informations.

Quels sont les tableaux et indicateurs financiers à inclure dans le business plan d’une app ?

Il y a certains tableaux qu'il ne faut absolument pas oublier.

Voici la liste : un compte de résultat prévisionnel, un bilan prévisionnel, un plan de financement, un budget de trésorerie, l’analyse du seuil de rentabilité, le tableau des soldes intermédiaires de gestion ou encore le détail du calcul du besoin en fonds de roulement.

Pour une lecture plus agréable, vous pouvez ajouter des graphiques dans le prévisionnel financier de votre application mobile.

Vous retrouverez tous ces éléments dans le modèle Excel pour une application mobile .

Comment réussir facilement le business plan d’une application ?

Un modèle de business plan pour une application mobile.

Retrouvez toutes les données de marché directement dans notre modèle. Le marché des applications mobiles est en plein boom. Vous devez prouver à votre investisseur que c'est une bonne idée de lancer une application, plutôt qu’un site internet basique par exemple. Cela passe par des données de marché. Vous les retrouverez dans notre modèle de business plan pour une application mobile .

Bénéficiez d’une mise en forme professionnelle. En matière de business plan, la forme compte presque autant que le fond. En effet, le but d'un business plan, pour une demande de financement, est de convaincre le lecteur de la solidité de votre projet. Vous devez faire tout ce qui est en votre possible pour rendre la lecture du business plan agréable. Cela passe par une mise en forme professionnelle.

80 % de votre business plan rédigé par des professionnels grâce aux modèles. À de multiples occasions, notre équipe a eu l'occasion de rédiger des business plans pour des applications mobiles. Ces business plans ont tous un tronc commun : les données de marché, les points forts de l’application, les critères d’analyse des concurrents, les business models, etc. Nous avons inclus tous ces éléments dans le modèle de business plan.

Il ne vous reste plus qu’à compléter avec vos informations. Nous considérons que pratiquement 80 % du business plan est déjà rédigé dans le modèle. À vous de personnaliser les 20 % restants avec vos propres informations et vos photos.

Un modèle de prévisionnel financier pour une application mobile

Notre modèle financier pour une app mobile vous aidera à réussir votre business plan.

En effet : - le modèle contient tous les éléments financiers évoqués plus haut - le modèle est facilement modifiable - le modèle vous guide et vous aide à corriger vos hypothèses - le modèle est adapté à la réalité du développement mobile

Pour bien comprendre ce que contiennent nos modèles de prévisionnel financier, vous pouvez consulter un exemple gratuit de prévisionnel financier .

Une équipe en support

Bien entendu, notre équipe reste disponible pour la moindre question et vous accompagne pour remplir le modèle.

Nous sommes réactifs et disponibles pour nos entrepreneurs.

Ils ont téléchargé nos modèles

Plus de 20 000 entrepreneurs ont téléchargé nos modèles et ont pu donner naissance à leur projet d’entreprise. Beaucoup d'entre eux sont à la tête d'une entreprise qui développe des applications mobiles.

Nous espérons que vous ferez également partie de cette liste.

• le choix d'une sélection entraîne une actualisation complète de la page

• Gratuit, inscrivez-vous
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Business Plan Application Mobile

• Business Plan complet de plus de 40 pages
• Validé par des banquiers et experts comptables
• Données mises à jour au 25/12
• Plus de 200 données paramétrables
• À personnaliser avec vos informations

AVIS D’ENTREPRENEURS AYANT RÉUSSI LEUR PROJET D’ENTREPRISE

Que contient le business plan application mobile.

Un Business Plan complet de plus de 40 pages

Ce modèle de Business Plan complet de plus de 40 pages a été conçu sous la supervision de conseillers bancaires et d'experts-comptables. Il est composé de 7 chapitres qui reprennent les points essentiels et nécessaires pour présenter efficacement votre projet, et que vous pourrez aisément personnaliser afin de rendre votre Business Plan unique. Dans ce modèle de Business Plan, vous retrouverez notamment : - Les chiffres clés du secteur des applications mobiles, et plus généralement du secteur des technologies de l'information et de la communication (TIC) ainsi que du secteur du développement de logiciels - Les données de marché les plus récentes - Les dernières tendances de l'industrie - Les préférences des consommateurs - Les 3 principaux facteurs clés de succès - Une proposition unique de valeur - Les avantages concurrentiels à mettre en oeuvre - La présentation des porteurs de projet - Les principaux segments de votre marché - Une analyse SWOT - Une étude de l'environnement concurrentiel - 4 axes qui vous permettent de vous différencier - Un Business Model Canvas - Un mix marketing pour gagner des clients - Une stratégie d'acquisition marketing détaillé en 5 étapes - Un plan d'action précis sur 3 ans - Une politique de gestion des risques - Une analyse des barrières à l'entrée - Un résumé des points forts de votre projet - Les tableaux financiers à compléter - Un exemple de montage juridique Aucun prérequis n'est nécessaire. À chaque étape, des exemples et des aides sont là pour vous aider à personnaliser votre Business Plan, et vous garantir un rendu professionnel.

Des tableaux et des graphiques financiers professionnels pour votre banque

Dans la rubrique "Montage Financier" de votre Business Plan, vous retrouverez les principaux tableaux et indicateurs financiers nécessaires à une demande de financement : - Hypothèses de chiffre d'affaires - Compte de résultat prévisionnel - Bilan prévisionnel - Budget de trésorerie prévisionnel - Indicateurs de performance - Besoin en fonds de roulement - Plan de financement - Investissements au démarrage A l'aide de la rubrique "Montage Financier" de ce Business Plan, vous pouvez présenter une analyse financière sérieuse à votre banquier ou à vos investisseurs.

Une centaine d’ icônes additionnelles vous permettant de personnaliser votre Business Plan à l’infini

A la fin de votre Business Plan, vous retrouverez 3 pages d’icônes et photos additionnelles qui vous permettront de personnaliser très facilement votre présentation. Le modèle de Business Plan peut être modifié avec Microsoft Powerpoint, Keynote ou bien encore Google Slides (puis éventuellement exporté au format PDF). Vous pourrez par ailleurs personnaliser votre présentation en y ajoutant votre logo, vos propres photos, le nom de vos principaux concurrents, des données additionnelles concernant votre marché local...etc. Mais vous pouvez aussi simplement vous contenter de modifier le texte. Quoi qu'il en soit, au fil des mises à jour que nous avons faites tous les trimestres, nous avons rendu ce Business Plan plus complet, plus intuitif et plus simple à utiliser. Et nous mettons tout cela à votre disposition sur un plateau d'argent !

TOUT CE DONT VOUS AVEZ BESOIN POUR DÉMARRER VOTRE ENTREPRISE

• Un Business Plan esthétique et professionnel
• Des tableaux financiers à présenter à votre banquier
• Plus de 100 icônes et photos pour personnaliser votre Business Plan

• Un Prévisionnel Financier détaillé
• Une Étude de Marché sectorielle
• Un Executive Summary
• Le guide « Comment se différencier et développer une entreprise prospère »

DONNEZ VIE À VOTRE PROJET AVEC LE PACK COMPLET

Construisez un Prévisionnel Financier correct même si vous n’avez aucune connaissance en finance et en comptabilité

Notre Pack Complet contient un Prévisionnel Financier complet, un Prévisionnel Financier étant la partie financière du Business Plan. Ce Prévisionnel Financier vient donc compléter la rubrique "Montage Financier" de votre Business Plan. A l'aide de notre Prévisionnel Financier, fini les erreurs de calculs ou les oublis de paramètres. Répondez simplement à toutes les questions pour ne rien oublier et laisser les calculs se faire automatiquement. Nul besoin de compétences en finances, en comptabilité ou en modélisation financière sur Excel : vous rentrez vos hypothèses en modifiant des chiffres dans des cellules. Ensuite, les tableaux financiers se calculent automatiquement. Notre Prévisionnel Financier contient l'ensemble des tableaux nécessaires à une demande de financement : - Hypothèses de chiffre d'affaires - Compte de résultat prévisionnel - Bilan prévisionnel - Budget de trésorerie prévisionnel - Indicateurs de performance - Besoin en fonds de roulement - Plan de financement à 3 ans - Investissements et financements - Salaires et charges sociales - Détail des amortissements - Soldes intermédiaires de gestion - Capacité d'autofinancement - Seuil de rentabilité économique Nous avons même ajouté des graphiques et des ratios financiers de fonctionnement : - Chiffre d'affaires (vue annuelle et mensuelle) - Marge globale (vue annuelle) - Valeur ajoutée (vue annuelle) - Excédent Brut d'Exploitation (vue annuelle) - Résultat net (vue annuelle) - Flux et balance de trésorerie (vue mensuelle) - Ratios de rentabilité - Ratios de solvabilité Modifiez simplement les hypothèses (qui sont déjà pré-remplies) afin d'adapter le prévisionnel à votre projet. Des outils de contrôle vous accompagneront aussi tout au long de votre phase de saisie afin de vous aider à comprendre les termes financiers, vous donner des pistes d'amélioration ou bien encore des exemples pour compléter votre Prévisionnel Financier de manière cohérente. Les plus de notre Prévisionnel Financier : - Permet d'éditer un Prévisionnel Financier complet de 10 pages à imprimer en répondant simplement à des questions - Calculs automatiques - Présentation graphique automatisée de vos résultats financiers - Permet d'élaborer ses ratios clés et tableaux de bord (seuil de rentabilité, proportion de coûts fixes, % d'endettement, CA par activité...etc.) - Mise en page simplifiée permettant une impression du document en un clic, ou un export au format PDF. Ainsi, vous pouvez présenter une analyse financière sérieuse et complète à votre banquier ou à vos investisseurs. Ce Prévisionnel Financier s'adresse donc à : - Tout créateur souhaitant réaliser son prévisionnel sans erreur de calcul, ni erreur comptable - Tout entrepreneur devant présenter des chiffres cohérents à sa banque ou à des investisseurs - Tout entrepreneur ayant besoin de comprendre l'impact de ses décisions quotidiennes (achat, prix de vente, délai de paiement...etc.) sur son activité économique

Accédez instantanément aux avantages concurrentiels essentiels dans votre domaine grâce à notre Étude de Marché sectorielle

Notre Pack complet contient aussi une Étude de Marché sectorielle. Notre Étude de Marché a pour principal objectif de vous aider à réduire les risques d'échec. Notre Étude de Marché vous permet aussi de mieux cerner les forces en présence sur votre marché, et à plus long terme de prendre les mesures adéquates pour vous implanter durablement sur votre marché. Notre Étude de Marché contient donc les éléments suivants : - Des données statistiques utiles pour votre secteur - Les tendances de votre industrie - Une étude de la concurrence - Une liste de 10 avantages concurrentiels pour votre activité - La méthode pour choisir un échantillon représentatif - Un exemple de questionnaire et d'étude qualitatifs - Un exemple de questionnaire et d'étude quantitatifs - Une analyse comportementale des clients et des utilisateurs - Les critères qui déclenchent ou freinent l'acte d'achat - Une segmentation de la demande sur votre marché - Une étude fournisseurs - Une matrice SWOT - Une analyse PESTEL de l'environnement économique, technologique, écologique, social et légal de votre projet - La méthode pour calculer la taille et la valeur de votre marché - La stratégie marketing pour faire grossir votre revenu - Des hypothèses de chiffre d'affaires - Des conseils d'experts pour réussir dans votre domaine Ainsi, notre Étude de Marché vous permettra d'esquisser les grandes lignes de la demande sur votre marché : répartition des acteurs par secteur, clientèle, panier moyen, fréquence d'achat globale et par type de produits, canaux de conversion, type de paiement utilisé, taux de refus...etc. Par ailleurs, notre Étude de Marché contient également des avis et conseils d'experts, une aide précieuse recueillie auprès de personnes expérimentées dans le secteur : - Comment vous lancer ? - Quels sont les textes de loi à connaître absolument ? - Quels sont les coûts moyens au démarrage ? - Quels sont les obstacles les plus fréquents que l'on rencontre dans votre secteur ? - Où risque-t-on de perdre du temps ? - Quelles sont les principales raisons d'échec dans votre secteur ? - Quelles sont les activités qui peuvent sembler utiles au premier abord, mais qui prennent en fait un temps fou, pour des résultats limités ?

Sortez du lot avec un Executive Summary qui présente votre projet sous son meilleur jour

L'Executive Summary est le résumé de votre Business Plan. Bien qu'il s'agisse du premier document qui sera lu par votre banquier ou vos investisseurs, c'est un document qui se rédige en dernier. L’objectif de l’Executive Summary est de susciter l’intérêt du lecteur en un minimum temps. L’Executive Summary est donc un véritable outil de marketing et de vente. Dans votre Pack Complet, vous retrouverez donc un Executive Summary adapté à votre secteur que nous avons pré-rédigé : très court et synthétique, il est à la fois percutant, pédagogique et didactique. À vous de le personnaliser avec vos informations personnelles.

Notre guide « Réussir : Comment se différencier et développer une entreprise prospère »

En bonus avec votre Pack Complet, vous aurez immédiatement accès au guide " Réussir : Comment se différencier et développer une entreprise prospère ", un guide qui vous permettra d’intégrer plusieurs stratégies pour exploser votre chiffre d'affaires, et mettre votre business sur orbite ! Si vous voulez connaître une croissance rapide cette année, ce guide va vous permettre de découvrir les outils indispensables pour réaliser vos rêves d'entrepreneur et atteindre vos objectifs. Dans ce guide vous retrouverez notamment : - Comment adopter un positionnement clair et différenciant - Comment développer des avantages concurrentiels pérennes - Comment fixer et suivre vos objectifs - Comment établir vos règles et processus de management - Comment déléguer efficacement les tâches routinières - Comment rester au courant des tendances et évolutions de votre marché - Comment penser de manière créative - Comment mettre l'accent sur l’expérience client Ce guide est normalement commercialisé pour une valeur de 79.90€ mais celui-ci est inclus gratuitement dans notre Pack Complet !

RETROUVEZ TOUTES LES ÉTAPES pour devenir développeur d'applications mobiles TRANSFORMEZ UN VAGUE DÉSIR ENTREPRENEURIAL EN UN PROJET VIABLE SUR LE LONG TERME

• Une Étude de Marché de votre secteur

Ce modèle de Business Plan est un support qui va permettre à l'ensemble de vos partenaires (banques, investisseurs, associés…) d'apprécier la faisabilité financière, économique et commerciale de votre projet, mais également les convaincre de vous faire confiance. Il s'agit d'un fichier PowerPoint qui contient toutes les données et analyses spécifiques à votre activité. Le Business Plan est par ailleurs un support indispensable pour solliciter des financements : prêts bancaires, investissements, garanties…etc. C’est un véritable outil d’évaluation du projet dans son ensemble. Également, le Business Plan permet d'apprécier la viabilité et la cohérence de votre projet. Enfin, ce Business Plan sera un excellent outil de pilotage pour toute la durée de vie de votre entreprise.

Oui, le Business Plan est 100% modifiable. Il est d'ailleurs compatible avec toutes les versions de Windows, Mac, et même Linux. Il peut être modifié à l'aide de Microsoft Powerpoint (PC), de Keynote (Apple) ou même à l'aide de divers logiciels gratuits, incluant Google Slides (de la suite Google Office), ou bien encore Impress (de la suite Open Office). Vous pouvez aussi choisir de l'exporter au format PDF si vous le souhaitez.

Pas d'inquiétudes ! Le modèle de Business Plan est très simple à prendre en main à l'aide de simples copier/déplacer, afin que tout le monde puisse l'utiliser et l'adapter à ses besoins. Sachez quoi qu'il en soit que lorsque vous achetez ce Business Plan, cela vous donne accès à notre support client prioritaire pendant 3 mois. Donc si vous avez la moindre difficulté, vous aurez la possibilité de solliciter l'équipe support qui se fera un plaisir de vous accompagner et de répondre à toutes vos questions.

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Business plan Application mobile : résumé opérationnel

Dans cette section, nous allons examiner le résumé opérationnel du business plan de l’entreprise (Application mobile AP). Cette partie est essentielle pour donner un aperçu général de l’entreprise et de son plan d’affaires pour les investisseurs potentiels, les partenaires commerciaux et les clients.

L’Application mobile AP est une entreprise de développement d’applications mobiles qui se concentre sur la création d’applications de qualité pour les entreprises de toutes tailles. Notre objectif est de fournir des applications mobiles personnalisées et conviviales pour améliorer l’expérience client et stimuler la croissance des entreprises.

Nous avons identifié un besoin croissant pour des applications mobiles de qualité supérieure pour les entreprises en raison de l’augmentation du nombre d’utilisateurs de smartphones et de tablettes. Nous avons également constaté que de nombreuses entreprises ont des difficultés à trouver des développeurs d’applications mobiles compétents pour répondre à leurs besoins spécifiques. C’est là que l’Application mobile AP intervient en offrant des services de développement d’applications mobiles personnalisées à des tarifs compétitifs.

Nous avons une équipe de développeurs d’applications mobiles talentueux et expérimentés qui sont capables de créer des applications mobiles de qualité pour tous les types d’entreprises. Nous offrons également un service de conseil complet pour aider les entreprises à comprendre comment elles peuvent tirer le meilleur parti de leurs applications mobiles pour stimuler leur croissance et leur réussite.

Enfin, nous croyons que l’innovation est la clé du succès dans notre entreprise. Nous restons à l’affût des dernières tendances en matière de technologie mobile pour que nous puissions offrir à nos clients les dernières fonctionnalités et les dernières expériences utilisateur.

En conclusion, le résumé opérationnel de notre business plan met en lumière notre vision, notre mission et notre engagement envers l’innovation pour offrir des services de développement d’applications mobiles personnalisées et conviviales pour toutes les entreprises. Nous sommes convaincus que nous pouvons aider nos clients à atteindre leurs objectifs commerciaux en tirant parti de la technologie mobile et de l’expérience utilisateur

Business plan Application mobile : analyse de marché

Dans cette section, nous allons examiner l’analyse de marché pour l’entreprise Application mobile AP. Cette analyse est importante pour comprendre les tendances du marché, les concurrents et les opportunités de croissance pour notre entreprise.

Le marché des applications mobiles est en pleine expansion avec l’augmentation du nombre d’utilisateurs de smartphones et de tablettes. Selon les estimations, le marché mondial des applications mobiles devrait atteindre plus de 935 milliards de dollars d’ici 2023. Ce chiffre montre le potentiel énorme pour l’Application mobile AP de croître dans ce marché en pleine expansion.

Il y a des concurrents établis dans l’industrie des applications mobiles, mais nous avons identifié des lacunes dans leur offre qui peuvent être comblées par nos services. De nombreux développeurs d’applications mobiles proposent des applications génériques qui ne répondent pas aux besoins spécifiques de l’entreprise. En revanche, l’Application mobile AP offre des services de développement d’applications mobiles personnalisées qui sont spécialement conçues pour répondre aux besoins uniques de chaque entreprise.

Nous avons également identifié une forte demande pour des applications mobiles de qualité supérieure pour les petites et moyennes entreprises (PME). Ces entreprises ont généralement un budget limité pour le développement d’applications mobiles et ont besoin d’une solution rentable pour répondre à leurs besoins spécifiques. L’Application mobile AP peut répondre à ce besoin en offrant des services de développement d’applications mobiles à des tarifs compétitifs.

Enfin, nous avons identifié des opportunités de croissance dans les secteurs de la santé, de l’éducation et du commerce électronique. Ces secteurs ont un fort potentiel de croissance dans l’industrie des applications mobiles et nous avons l’expertise pour fournir des applications mobiles personnalisées pour répondre à leurs besoins spécifiques.

En conclusion, l’analyse de marché montre que le marché des applications mobiles est en pleine expansion et que l’Application mobile AP a un fort potentiel de croissance dans ce marché en répondant aux besoins spécifiques des PME et en offrant des services de développement d’applications mobiles personnalisées à des tarifs compétitifs. Nous sommes également prêts à répondre aux besoins des secteurs de la santé, de l’éducation et du commerce électronique en fournissant des applications mobiles personnalisées pour répondre à leurs besoins uniques

Business plan Application mobile : stratégie commerciale

Dans cette section, nous allons examiner la stratégie commerciale pour l’entreprise Application mobile AP. La stratégie commerciale est importante pour établir un plan d’action pour la commercialisation de nos services de développement d’applications mobiles personnalisées.

Notre stratégie commerciale consiste à développer une forte présence en ligne grâce à une solide stratégie de marketing numérique. Nous allons utiliser les médias sociaux, les publicités en ligne, le référencement et le marketing de contenu pour atteindre notre public cible. Nous allons également développer des relations avec des partenaires commerciaux clés pour atteindre un public plus large.

Nous allons utiliser les médias sociaux pour établir une présence en ligne forte et pour attirer notre public cible. Nous allons publier régulièrement du contenu intéressant et informatif sur nos services de développement d’applications mobiles personnalisées pour attirer l’attention de notre public cible. Nous allons également utiliser les publicités en ligne pour atteindre un public plus large et augmenter notre visibilité en ligne.

Le référencement est également un élément clé de notre stratégie commerciale. Nous allons optimiser notre site web pour les moteurs de recherche pour que nous puissions être facilement trouvés par les personnes qui cherchent des services de développement d’applications mobiles personnalisées en ligne. Nous allons également développer une stratégie de marketing de contenu pour attirer notre public cible en publiant des articles et des blogs sur des sujets liés à l’industrie des applications mobiles.

Enfin, nous allons établir des relations avec des partenaires commerciaux clés pour atteindre un public plus large et augmenter notre visibilité en ligne. Nous allons travailler avec des agences de marketing, des entreprises technologiques et des entreprises de développement de logiciels pour élargir notre portée et offrir des services complémentaires à nos clients.

En conclusion, notre stratégie commerciale consiste à développer une forte présence en ligne grâce à une solide stratégie de marketing numérique, à optimiser notre site web pour les moteurs de recherche, à développer une stratégie de marketing de contenu et à établir des relations avec des partenaires commerciaux clés pour atteindre un public plus large. Nous sommes convaincus que cette stratégie nous aidera à atteindre notre public cible et à stimuler la croissance de notre entreprise.

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Business plan application mobile : stratégie de communication.

Dans cette section, nous allons examiner la stratégie de communication pour l’entreprise Application mobile AP. La stratégie de communication est importante pour établir des relations avec nos clients et pour maintenir une image positive de notre entreprise.

Notre stratégie de communication consiste à établir une relation étroite avec nos clients en offrant un service personnalisé et une assistance continue. Nous allons également maintenir une image positive de notre entreprise grâce à une communication transparente et honnête avec nos clients.

Nous allons offrir un service personnalisé à nos clients en travaillant étroitement avec eux pour comprendre leurs besoins spécifiques. Nous allons également offrir une assistance continue à nos clients pour répondre à leurs questions et pour résoudre tout problème qu’ils pourraient rencontrer. Cette approche nous permettra de créer une relation de confiance avec nos clients et de les fidéliser à long terme.

La communication transparente et honnête est également un élément clé de notre stratégie de communication. Nous allons communiquer avec nos clients de manière claire et honnête pour qu’ils sachent exactement ce qu’ils peuvent attendre de nos services de développement d’applications mobiles personnalisées. Nous allons également être transparents sur les coûts et les délais de livraison pour éviter toute confusion ou malentendu.

Enfin, nous allons maintenir une image positive de notre entreprise grâce à une communication cohérente et professionnelle. Nous allons répondre rapidement aux questions de nos clients et être à leur écoute pour répondre à leurs besoins. Nous allons également utiliser les médias sociaux pour partager des informations pertinentes sur notre entreprise et notre secteur d’activité.

En conclusion, notre stratégie de communication consiste à établir une relation étroite avec nos clients en offrant un service personnalisé et une assistance continue, à maintenir une communication transparente et honnête avec nos clients, et à maintenir une image positive de notre entreprise grâce à une communication cohérente et professionnelle. Nous sommes convaincus que cette stratégie nous aidera à établir une base solide de clients fidèles et à maintenir une réputation positive de notre entreprise.

Business plan Application mobile : ressources humaines

Dans cette section, nous allons examiner les ressources humaines pour l’entreprise Application mobile AP. Les ressources humaines sont importantes pour assurer le bon fonctionnement de l’entreprise et la satisfaction de nos clients.

Nous avons une équipe de développeurs d’applications mobiles talentueux et expérimentés qui sont capables de créer des applications mobiles de qualité pour toutes les entreprises. Nous avons également une équipe de service à la clientèle dévouée qui est disponible pour aider les clients à résoudre tout problème qu’ils pourraient rencontrer avec nos services.

Nous sommes conscients de l’importance de la formation et du développement des compétences pour nos employés. Nous offrons une formation régulière pour maintenir les compétences de nos employés à jour et pour les aider à s’adapter aux dernières tendances en matière de technologie mobile. Nous croyons que des employés bien formés et compétents sont essentiels pour offrir des services de qualité supérieure à nos clients.

Nous sommes également conscients de l’importance de la diversité et de l’inclusion dans notre entreprise. Nous nous engageons à offrir un environnement de travail inclusif et à recruter des employés de différentes cultures, origines et orientations. Nous croyons que la diversité et l’inclusion sont essentielles pour stimuler l’innovation et la créativité dans notre entreprise.

Enfin, nous croyons que la rémunération équitable et les avantages sociaux sont essentiels pour attirer et fidéliser des employés talentueux. Nous offrons une rémunération compétitive et des avantages sociaux, y compris une assurance santé, des vacances payées et des jours de congé maladie.

En conclusion, les ressources humaines sont un élément clé de notre entreprise. Nous avons une équipe de développeurs d’applications mobiles talentueux et expérimentés, une équipe de service à la clientèle dévouée, et nous offrons une formation régulière pour maintenir les compétences de nos employés à jour. Nous nous engageons également à offrir un environnement de travail inclusif et à offrir une rémunération équitable et des avantages sociaux pour attirer et fidéliser des employés talentueux

Business plan Application mobile : Prévisionnel financier

Dans cette section, nous allons examiner le prévisionnel financier pour l’entreprise Application mobile AP. Le prévisionnel financier est important pour comprendre les coûts et les revenus prévus de notre entreprise et pour établir des objectifs financiers à long terme.

Notre prévisionnel financier comprend un plan de revenus et un plan de dépenses. Nous prévoyons de générer des revenus grâce à la vente de nos services de développement d’applications mobiles personnalisées à des clients de toutes tailles, ainsi qu’en offrant des services de conseil. Nous prévoyons également d’augmenter nos revenus grâce à des partenariats commerciaux clés.

Les dépenses comprennent les coûts de développement d’applications mobiles personnalisées, les coûts de personnel, les coûts de marketing et les frais généraux. Nous prévoyons de gérer nos dépenses de manière efficace pour maximiser notre rentabilité.

Nous avons établi des objectifs financiers à long terme pour notre entreprise. Nous prévoyons une croissance des revenus progressive chaque année, avec des marges bénéficiaires stables et des flux de trésorerie positifs. Nous avons également identifié des opportunités pour augmenter nos revenus grâce à des partenariats commerciaux clés.

Enfin, nous prévoyons d’investir dans notre entreprise pour stimuler la croissance à long terme. Nous prévoyons d’investir dans la formation et le développement des compétences de nos employés, ainsi que dans la recherche et le développement pour rester à l’affût des dernières tendances en matière de technologie mobile.

En conclusion, le prévisionnel financier pour l’entreprise Application mobile AP montre une croissance progressive des revenus chaque année, avec des marges bénéficiaires stables et des flux de trésorerie positifs. Nous avons identifié des opportunités pour augmenter nos revenus grâce à des partenariats commerciaux clés et nous prévoyons d’investir dans notre entreprise pour stimuler la croissance à long terme

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With new investor, The Sports Bra makes plans to franchise women's sports focused bar

The Sports Bra , the first-of-its-kind sports bar that focuses on women's sports in Portland, Oregon, announced that it received a major investment and that it planned to franchise and expand.

The investment was made by Alexis Ohanian, one of the co-founders of Reddit and part owner of Angel City Football Club in the NWSL, through his 776 Foundation.

"I’m just looking for all the ways we can reinforce and build and do it in a way that makes sense with the community," Ohanian  said in an Instagram video . "Y’all in two years have already done that here, and you think of how that starts to spread."

The Sports Bra, which opened in 2022, did not provide details on future locations in either the press release or an Instagram post announcing the expansion.

The statement said 100% of the returns from the investment will go to future donations to women's sports programs.

"When I first opened The Sports Bra two years ago this month, I had no idea the impact it would have on so many so quickly," Jenny Nguyen, founder and CEO of The Sports Bra, said in the press release. "With the support of Alexis and 776, we plan to bring The Bra to cities across the country and beyond and continue to invest in our mission."

Women's sports momentum

The investment comes at a rising tide moment for interest in women's sports.

Earlier this month the NCAA women's basketball national championship game, which saw  South Carolina prevail over Caitlin Clark and Iowa, 87-75 , had record ratings for a women's basketball game with a peak of 24 million viewers and an average of 18.7 million viewers.

Nguyen told USA TODAY in March that seeing young girls have a place in sports is what drove her to create "The Bra."

"I just thought about the seven-year-old and how if even one little kid comes into "The Bra" and sees a future for themselves in sports because of being there, it's worth it," Nguyen said. "It's worth tossing and turning and trying to figure out how to make ends meet."

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Moscow Urban Forum in Moscow © C.Horn 2013

Recently the Moscow Government published under the headline “Moscow, the city for life” its seven development priorities. A document distributed at the Moscow Urban Forum in December 2013.

Moscow is with a population of over 12 million people one of the biggest metropolis in the world. The real number of citizens is difficult to establish as Moscow is the destination of many migrants, legal and otherwise, drawn by higher salaries and better services and living conditions. In 2010 alone, 126,000 newcomers were officially registered in the city, but the actual number is certainly much higher. The Moscow International Internet Portal indicates that “By some estimates together with commuters working and studying in Moscow, migrants, transit visitors and tourists the daily actual population of Moscow amounts in general to 15 – 20 million people”. It is forecast that by 2035 the population of the Moscow region will increase by 4,000,000 people and amount to 22,800,000 people.  It is expected that by 2020 passenger traffic generated by the ‘New Moscow’ will double whereas the capacity of the existing infrastructure is already exhausted.

Inner city road in Moscow © C.Horn 2012

After adopting in 2011 different government programs for the key directions of the capital’s development, the Moscow Government worked out in 2013 its main objectives for the creation of comfortable living conditions with the definition of seven development priorities: 1) Mobile City; 2) Comfortable urban environment; 3) Healthy city; 4) Well-educated city; 5) Socially protected city; 6) New economics of Moscow; 7) Open Moscow.

It is a large and ambitious programme highlighting the goals reached and progress made in the last years, and illustrating the objectives for the next years in numbers and graphics.

Moscow development priorities, Mobile City © Moscow

An important part takes the improvement and development of the transport infrastructure. Moscow is literally suffocated by the significant growth of the personal car fleet, doubling from 2.6 millions cars in 2000 to 4.5 million in 2012 and the increase of commuting du amongst others to the ongoing separation of business centres and residential areas. Over two-thirds of the municipal investments have been assigned in future for the improvement and modernisation of the transport infrastructure, roads and public transport, an estimated 329 billion roubles for 2013.

Moscow Subway Plan 2013-2020 © Moscow Subway

Today over 60% of the total volume of Moscow passenger transportation is carried by the subway and this traffic capacity should increase by 1.2 billions persons annually. Just to illustrate the ambitions, the program foresees to rise the average annual construction of subway stations from 2.75 stations, from 2009 – 2012, up to 9.1 stations per year for the period 2013-2020, with the final objective to construct 73 new stations by 2020. They say themselves, that it is the most rapid construction program in the entire history of the Moscow subway. In comparison the metro line of the Paris metropolis, Le Grand Paris Express, foresees to build 205 km of metro lines and 72 new stations between 2013 and 2030. It seems that Moscow want to do in less than half the time.

The development priorities draw the picture of a metropolis with a population using in the last years more intensely the public spaces, the cultural institutions, the shopping area and demanding for a higher urban living standard. A population that has better access to medical facilities and a growing life expectancy, 75.8 years in 2012, and a growing natality rate. A population with opportunities for a better education starting from more kindergartens over preschools to high schools. Interesting is the development of the average salary of a school teacher in Moscow, from 39200 roubles in 2010 up to 64100 roubles in 2013: an average annual growth of 12% in a context of an inflation of approximately 6 %, leaving a real salary growth of 6 % per year. Not bad, seen from a Western European perspective.

Pedestrian Street in Moscow © C.Horn 2013

But Moscow also wants to be a city that cares about its less fortunate citizens. The program is about social protection of older generations, assistance to needy families and persons with limited capabilities. It is about free access to public services, like transport, medical treatment, recreation, financial support and accessibility of public buildings. It also concerns providing housing for certain categories of citizens, probably one of the most difficult task, as Moscow has been ranked regularly among the five most expensive cities in the world in terms of the cost of housing.

To finance this new and improved public facilities and services, the Moscow Government counts on the dynamic of investments, supposed to grow from 732 billion roubles in 2010 up to 1719 in 2016. A mixture of better services for the investors, improved infrastructures and tax incentives should keep the dynamic going.

Gorky Park in Moscow in summer © www.2away.de

The Open Moscow development priority aims to create and strengthen the links between to residents and the public services. Improvements in the information and communication with the citizens, in the collecting and carrying out of suggestions of the citizens, and monitoring the activities of the public officers of municipal services, probably to fight corruption and try to establish a kind of confidence. Different internet sites like the Our City Website , regrouped in one Open Data Portal , should play in mayor part in this new Open Moscow development.

This program looks like a step in the right direction. It is developing Moscow towards a multi-layer, multi-functional city, trying to diversify the transport system, the municipal offer in public spaces, recreation and medial facilities, and supporting the poorer populations. The success of the renewal and transformation of the Gorky Park is a sign of these multi-functional and high-quality public spaces and the demand of the citizens for such spaces.

What is still missing for me is a clearer image of what Moscow wants to be in its whole, and in its parts. For the moment the document is set up as a catalogue of good intended programs, but not yet as an integral city development program. An example is the important investments in the public transport and in the road system, with the hope to encourage the citizens to abandon their excessive use of personal transport. But as long as the Moscow develops its road and parking system, citizens might prefer their car to public transport. Further detailed choices have to be taken on the different aspects of these programs and their feasibility in the near future.

Annotation: For this article I analysed the English version of the publication “Moscow, the city for life – Moscow development priorities” from the Moscow Government. During the lecture I got the impression that some mistakes had been made in the English translation. Download for the Russian version of the document (pdf) : Moscow City for life ru

Author: Christian Horn is the head of the architecture and urban planning office rethink

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Hi, I have not been able to obtain this document in english. Do you by any chance have it and can share it with me? Please contact me at [email protected]

Nice. Can I have the English documents?

Hello, thank you for your interest. I have the Russian version in PDF and I can send it to you, if you like. But the English documents only on paper. Best regards, Christian

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Nous poursuivons notre projet de #requalificationurbaine de la Résidence de l’Avre à Les-Clayes-sous-Bois en phase PRO avec une attention toute particulière portée sur la gestion des eaux pluviales sur le site. #Ecology #rethink pic.twitter.com/1NTxZ6jNeb

L'année dernière De RETHINK, office for the built envionment's Twitter via Twitter Web App · Répondre · Retweeter · Favori

Dans le cadre de la requalification urbaine de la Résidence de l'Avre à Les-Clayes-sous-Bois pour le groupe #Polylogis , nous poursuivons le projet d’aménagement des espaces extérieurs aux côtés de Philippe Buisson, paysagiste mandataire. #Ecology #rethink pic.twitter.com/QrJWjaqcav

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#Materials : Polyurethane has excellent thermal insulation features. It is made from petrochemical products and is thus non biodegradable and harmful for the environment. Its recycling into an insulation foam helps reduce its environmental impact #rethink #ecology #recycle pic.twitter.com/UomcTJPDU1

#materials : cellulose wadding is an excellent bio-based insulation material with a lifespan of up to 20 years. It is made from #Recycled paper and cardboards that are crushed then mixed with boron salt. It is very affordable however it is not water resistant. #rethink #Ecology pic.twitter.com/QSveGaGsuX

#Materials : often confused with plastic floorings, #linoleum is a sustainable bio-based material. Made with chalk, resin, natural pigments, jute, wood powder and linseed oil, it is an environmentally friendly alternative to polymer floors such as PVC #rethink #Ecology pic.twitter.com/rtzmcI27Nk

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Smarter conference / dl 17.07.2020, uia-hyp cup / dl 30.8.2020, conference fptlc / 31.8-2.9.2020, conference real corp / 15-18.9.2020, conference richard sennett / 10.9.2020, architecture competition/ dl 30.9.2020, urp 2020 / 25-27.11.2020, articles récents.

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Meta, in Its Biggest A.I. Push, Places Smart Assistants Across Its Apps

Users of Instagram, Facebook, WhatsApp and Messenger will be able to turn to the new technology, powered by Meta’s latest artificial intelligence model, to obtain information and complete tasks.

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By Mike Isaac and Cade Metz

Mike Isaac covers Meta and Silicon Valley. Cade Metz writes about artificial intelligence.

On a call with investors last spring, Mark Zuckerberg, the chief executive of Meta, said he believed that he had an opportunity to introduce artificially intelligent assistants “to billions of people in ways that will be useful and meaningful.”

A year later, he is making good on his statement.

On Thursday, Meta will begin incorporating new versions of its A.I.-powered smart assistant software across its apps, which include Instagram, WhatsApp, Messenger and Facebook. The latest technology will be rolled out in more than a dozen countries, including Australia, Canada, Singapore and the United States.

The A.I. software will become practically omnipresent — inside the news feed, in search bars and in chats with friends. People will be able to ask the assistant, Meta A.I., for help in completing tasks and getting information, such as what concerts might be occurring in San Francisco on a Saturday night or the best options for vegan enchiladas in New York.

Meta A.I. is powered by LLaMA 3, the company’s newest and most powerful large language model, an A.I. technology that can generate prose, conduct conversations and create images.

“With LLaMA 3, Meta A.I. will now be the most intelligent freely available assistant,” Mr. Zuckerberg said in an interview. “And because we’ve reached the quality level we want, we’re now going to make it much more prominent and easier to use across all our apps.”

The effort is Meta’s biggest rollout of products that include powerful A.I. technology. The social networking giant started weaving generative A.I. into its apps last year in a limited capacity, debuting a series of A.I.-powered chatbots and characters that could conduct conversations with users in September. But this new initiative exceeds that in scope and aim, placing A.I. products into the most visible and most used parts of Meta’s apps.

Other tech giants are also plugging A.I. into their products, as Silicon Valley start-ups raise billions of dollars to build A.I.-powered apps and services that they believe will define the next phase of computing.

Last year, Microsoft incorporated OpenAI’s ChatGPT into the software giant’s Bing search engine. Google has integrated A.I. into products like Docs, Gmail and Google Search. Start-ups such as Perplexity and Anthropic are also aiming to get more A.I.-powered products and services to consumers.

Meta’s efforts stand out because of the sheer scale of its products, which are used by nearly four billion people globally every month. It is also one of the few companies to “open source” most of the A.I. technology they are building, which means that anyone can look at the underlying tech and use it to build products or services for free.

• Meta A.I.'s new group chat features. Meta
• Meta A.I.'s new WhatsApp features. Meta
• Meta A.I.'s new Facebook features. Meta

Mr. Zuckerberg said the new A.I. rollout was part of Meta’s historical “playbook” of adding a feature to its apps “when we felt it was ready.” He pointed to products like Stories and Reels, two video and image products that appeared in Instagram, and how those were later amalgamated into Facebook and WhatsApp.

When ChatGPT arrived in late 2022 , wowing people with the way it answered questions, wrote term papers and generated computer code, the tech industry raced to build similar technology — even as the tools sometimes made mistakes and generated untruths.

Because of such flaws, OpenAI and other leading A.I. companies said they would not open source the underlying technology that powered these chatbots. (The New York Times has sued OpenAI and Microsoft, claiming copyright infringement of news content related to A.I. systems.)

Meta took a different tack. It open sourced the first version of LLaMA in February 2023, before releasing a more powerful version less than six months later. Other companies have followed, including Google and a prominent French start-up, Mistral . By open sourcing the technology, independent researchers and engineers everywhere can help spot problems in the technology and improve it, the companies have said.

“We have always believed in this principle and are happy to see that the industry is embracing the power of open source and the positive possibilities it can create,” Ahmad Al-Dahle, Meta’s vice president of generative A.I., said in an interview.

Mr. Dahle said LLaMA 3 had shown vast improvements over Meta’s previous large language models, calling it “significantly better” than what people were used to.

Meta has also fine-tuned the A.I. model to make it slightly less conservative in the type of questions Meta A.I. will answer, meaning the assistant will be less likely to refuse to answer some questions. In the past, Meta, Microsoft and others aimed to limit their chatbots from discussing third-rail topics like politics, religion and medical advice, fearing repercussions from political or interest groups.

To attract users, Meta will also add a faster image-generation technology into the A.I. assistant, and later plans to incorporate the A.I. tech into its Ray-Ban Meta smart glasses.

The challenge will be to convince people that the new assistants can be useful. Meta is working on helping people learn what kind of questions they can ask the assistants to bring them to life, Mr. Dahle said.

“Despite how prevalent these A.I. have become, there’s still an education factor on how to interact with an A.I.,” he said.

Like most of Meta’s products, the new assistants are free to use — and likely difficult to avoid if you are a regular user of the company’s apps.

Meta’s executives don’t appear worried about A.I. saturation. “We’re excited to share our next-generation assistant with even more people and can’t wait to see how it enhances people’s lives,” the company said.

Mike Isaac is a technology correspondent for The Times based in San Francisco. He regularly covers Facebook and Silicon Valley. More about Mike Isaac

Cade Metz writes about artificial intelligence, driverless cars, robotics, virtual reality and other emerging areas of technology. More about Cade Metz

Explore Our Coverage of Artificial Intelligence

News  and Analysis

A new flood of child sexual abuse material created by A.I. is threatening to overwhelm the authorities  already held back by antiquated technology and laws. As a result, legislators are working on bills  to combat A.I.-generated sexually explicit images of minors.

Users of Instagram, Facebook, WhatsApp and Messenger will soon be able to use newly added smart assistants , powered by Meta’s latest artificial intelligence model, to obtain information and complete tasks.

Microsoft said that it would make a $1.5 billion investment in G42 , an A.I. giant in the United Arab Emirates, in a deal largely orchestrated by the Biden administration to box out China.

The Age of A.I.

Much as ChatGPT generates poetry, a new A.I. system devises blueprints for microscopic mechanisms  that can edit your DNA.

Could A.I. change India’s elections? Avatars are addressing voters by name, in whichever of India’s many languages they speak. Experts see potential for misuse  in a country already rife with disinformation.

Which A.I. system writes the best computer code or generates the most realistic image? Right now, there’s no easy way to answer those questions, our technology columnist writes .

U.S. clinics are starting to offer patients a new service: having their mammograms read not just by a radiologist, but also by an A.I. model .

A.I. tools can replace much of Wall Street’s entry-level white-collar work , raising tough questions about the future of finance.

More From Forbes

Express takes a detour into bankruptcy closing over 100 stores.

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Express was founded in 1980 by Les Wexner’s Limited Brands, but has fallen on hard times with a ... [+] fickle consumer and stiff competition (AP Photo/Bebeto Matthews)

Express, a multi-brand fashion retailer whose portfolio includes Express Express , Bonobos, and UpWest, has filed for Chapter 11 bankruptcy and intends to close more than 100 stores. The move, according to the company, is to better position Express for stronger growth in the future. The company has been struggling over the past few years to keep up with consumer preferences, differentiating itself in the market with product offerings and fighting off intense competition in an over-stored U.S. market.

Trouble Ahead

In August of 2023, Express planned to lay off about 150 employees through 2024 to save $30 million but that move only represented a portion of the planned $120 million cost reduction effort. The company had taken cost reductions in 2023 and had planned to continue reducing expenses going into 2025. However, by filing for bankruptcy, the company has the opportunity to restructure its operations including renegotiating its many lease agreements that will remain after the closure of some of its stores.

Loses Mounted As Sales Dwindled

Express will close 95 name brand stores along with all 12 UpWest retail locations (AP Photo/Andrew ... [+] Harnik).

The company’s losses mounted through last year, and by October of 2023, Express had tripled their losses compared to 2022. The company ended year-to-date in October 2023 with over $154 million in losses for 39 weeks. The company sales at that time were down 5.6% while inventory was up 32%. Gross Margins dropped from 30% in 2022 to 21.5% through October 2023. The company has not filed its fourth quarter and full-year annual financials which usually come out in March or April. Instead, the company has filed for bankruptcy protection and will continue its operations under debtor in possession status which means the company can continue its normal operations of business with the protection of the courts to help the company restructure its financial position. In March 2024, Express received notification from the New York Stock Exchange indicating that the common stock of the company would be delisted, and trading of its common stock on the NYSE was suspended.

A White Knight May Save Express

Part of Express’s motivation to file for bankruptcy is to help secure funding that could save the business in the long term. The company has confirmed that it received a non-binding letter of intent from a consortium led by WHP Global (“WHP”) and participants including a wholly owned indirect subsidiary of Simon Property Group Simon Property Group , L. P. (“Simon”) and Brookfield Properties (“Brookfield”) for the potential sale of a substantial majority of Express’ retail stores and operations. Simon Property Group and Brookfield Properties have extreme competence in real estate leasing and operations. WHP Global is a company that has brought back many legendary brands and has a knack for providing brands with a clear focus and vision for success and expansion.

WHP Global brought back Toy R Us from bankruptcy and created a new strategic partnership with Macy's ... [+] for shop-in-shop concept locations (Photo by Eugene Gologursky/Getty Images for Macy's, Inc.)

WHP Global A Powerhouse Of Brand Management

WHP Global does over $7 billion in sales and recently was the powerhouse behind bringing back Toys R Us by engineering its partnership with Macy’s. More recently WHP Global announced a new strategic partnership with Kohl’s. The agreement includes opening Baby R Us shops within Kohl’s stores starting this August with plans to roll out 200 of the in-store shops through the end of year. Kohl’s will offer Baby R Us products through the Kohls.com website. WHP Global is also bringing Lotto, a premier Italian sports brand established in 1973, to the U.S. market in a big way through a deal with Dick’s Sporting Goods. Yehuda Shmidman, chairman and CEO of WHP Global, owner of the Lotto brand, commented in its press release, “We’re thrilled to bring the Lotto brand to U.S. athletes in partnership with Dick’s, the largest and most trusted sporting goods retailer in the country. This breakthrough collaboration not only ensures a new generation of Lotto athletes and customers but also charts an exciting new path as we continue to grow this legendary brand around the globe.”

Huawei’s Pura 70 Ultra Beats iPhone With Pioneering New Feature

Sh gun episode 10 review a powerful finale but not what i was expecting, the trump media stock price djt is about to adjust down by 22 7, moving forward.

Effective immediately, Express named Mark Still as its new CFO. Still was appointed the interim CFO in November 2023. Express has already received a commitment for $35 million in new financing from some of its existing lenders and recently received $49 million in cash from the Internal Revenue Service related to the CARES Act (government relief that provided economic assistance for small businesses and industries based on the impacts of COVID). Express’ revenue dropped 40% in 2020 due to the pandemic mandating non-essential stores to close, equating to over $800 million in sales losses for the year. The company currently operates 530 Express retail and Express Factory Outlet stores in the United States and Puerto Rico, the Express.com online store and the Express mobile app, in addition to approximately 60 Bonobos Guideshop locations, the Bonobos.com online store, 12 UpWest retail stores and the UpWest.com online store, as stated on its website.

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