product review essay spm

The Meta Blog

Yet another blog about blogging

How to Write a Killer Product Review (Examples & Layout)

59% of consumers turn to Google for reviews , edging out Amazon as the most popular channel.

As a blogger and reviewer, you have an incredible opportunity to capture this traffic and bring in a consistent flow of affiliate income.

This guide will provide a framework for writing product reviews that attract eyeballs, add genuine value to your audience, and make sales.

Why you should write product reviews

1. they’re cheap.

Product reviews are cheap to produce once you get the hang of it, especially compared to other content types.

You need a good understanding of your niche, solid processes, and some experience. With that, you can quickly identify the significant benefits and drawbacks of any product.

How expensive is it to run a blog?

Check out our pretty detailed piece about the costs involved in building and running a blog .

2. They’re very effective

A product review typically gets traffic from one keyword and one keyword only—for example, product name + review .

What’s more, 90% of people who search for that query have already decided to buy the product—or at least, strongly considering a purchase. A good portion of these buyers is likely googling this product while the checkout page is open on another tab.

It’s this “intent to purchase” that makes these keywords so lucrative. You have options to redirect traffic to your products or take credit for the conversion as an affiliate.

3. They help build authority

By demonstrating an in-depth understanding of the pros and cons of products in your industry, you show browsers that you’re worth trusting.

Additionally, if you can show you know the landscape of your market inside out, you’ll get on the radar of the brands in your niche.

Whether these potential partners reach out to you or not, don’t be mistaken—they know who you are and what you do—which may lead to future collaborations.

If you’re new on the block, it might be worth, make sure you get your review seen by whomever you’re reviewing by tweeting them, or even sending them a link building email .

Product review template: an example

Above the fold.

The top section of the review (above the fold) should include a summary of the key information of the product. This makes it easy for browsers to understand what the item is about and whether it’s in line with what they need.

Below are some ideas to include in your above the fold content:

• Positioning: In complex or competitive markets, the subtle differences between 2 equivalent products often boil down to a clear claim on the product’s homepage. For less crowded markets, these disparities are more challenging to determine. It comes down to the “built for” claim that aims to communicate which audience this tool is trying to reach. Think, “email marketing tool for bloggers ” or “backpack for skaters ,” or “activewear for tall women .”
• Pros and cons: This is the more detailed analysis of your review. Pros and cons help the reader understand where a product is a lot better or worse than the market average.
• Pricing information: For “self-service” products, mention the existence (or absence) of a free trial/free plan, the “entry price,” and the “full-featured” price. Nobody wants to read a full copy of a product’s pricing plan. Sometimes these products don’t publicly display pricing, and you need to sign up to get a custom quote. Research to see if someone has posted the quoted price range and present that information in your review.
• Customer reviews: It’s hard to write a decent review without any consideration for customer reviews. We like to include reviews from trusted platforms. For software, for example, use websites like Capterra and G2 . For other products, you can use customer reviews from online store product pages to substantiate your points.

It’s in this section that your ability to research and present information is critical. Decide on 4-5 criteria that are essential to evaluate the chosen product.

Then show a grade based on your evaluation and detail in less than 10 words why you’ve made that claim: For example:

• Value for money
• Ease of use
• Customer support
• Feature set

And you can get even more specific. If, for instance, you were reviewing CRM software, your evaluation would include:

• Lead management
• Installation complexity

Summary table

Everyone who’s considering buying a product is seeking validation. Whether they’re on the checkout page and want a bit of reassurance before they enter their credit card information, or they’re just starting their research process and shortlisting options.

Your product review needs to address the most conversion-ready audience immediately. That means including a call to action above the fold.

Then address the slightly less conversion-readers browsers with a thorough table summarising your review.

From our experience, this is the hardest part of your review to execute. Every single word counts as you’ll need to boil down 2,000 words to 100.

Only after you’ve made a powerful first impression can you address each criterion in detail.

Introduction

Keep it simple here and explain who the product is for and when it’s a good option.

H2: Feature set

In this part, go through every core feature of the product in detail. Give personal insights as to how it works and how it compares to the market. This is also an excellent opportunity to build internal links across your content to strengthen your topical authority and SEO.

It might be a good idea to break down this H2 into a few H3s. You’ll want to include a lot of illustrations here, so the paragraphs are longer, and it’s good to bring structure to the review to not confuse readers (and writers).

H2: Custom criterion

If you feel like including this criterion as part of the feature list wouldn’t do it justice, this is what this placeholder is for.

In most cases, the feature set h2 should be enough.

H2: Customer reviews about Product Name

Don’t merely list customer reviews in this section, as it’s unoriginal, and anyone can do it.

Take it up a notch and provide a high-level analysis of customer reviews. For example, curate grades and the number of reviews on the leading platforms and aggregate the data into a table.

Another thing is to give a detailed picture by pointing out the pros and cons of the product according to customers.

As a bit of a test, if you’ve done your research properly, customer review data should approximately match your own pros and cons.

If you’re reviewing a SaaS company, check out reviewflowz’ snapshots to get an instant snapshot of a product’s customer reviews across up to 12 platforms.

H2: Customer support for Product Name (when applicable)

First, list the contact options, e.g., email, phone, tickets, and chat. You can even reach out to customer support and see what kind of answer you get and turnaround time.

Next up, evaluate the help center if they have one. If you’re in a coding-related niche, assess the documentation.

Lastly, review all the content the company behind the product is producing, and ask yourself:

• Is the content helpful?
• Are there YouTube videos that you found useful?
• Do they have some sort of action-driven tutorials?
• Do they have a directory of agencies or specialists that you can call for help?
• Upon onboarding, do they provide personalized support?
• Is the software support integrated into the user interface for easy access?

When doing this exercise, you’re trying to understand whether the company will help you to get the most out of the product.

H2: Product Name integrations

The word “integration” sounds software-specific, but the idea is to see how the product will work for you in real life.

Whether it has to do with your lifestyle, your company’s technical infrastructure, or your cat’s favorite food, it’s the same idea.

H2: Product Name pricing

Don’t list pricing plans or versions of features and benefits in your product review, as we mentioned previously.

These pricing tables are tough to read on the company’s website because they’re afraid of litigation and need to avoid anything that could be held against them.

You don’t. So do the work and explain (in plain English) why it makes sense to go for the premium plan and when the light plan is enough.

How to optimize a product review for SEO?

1. go for the right keyword.

Product name + review: That’s the keyword you’re going for…period.

It’s tempting to go for “Product Name” as it has 40x more impressions. And “Product Name alternatives” sounds like a cool keyword. Oh, and don’t forget “Product Name pricing.” They all sound great. Right?

Let’s break this down:

• Product Name: Folks entering this query don’t want to read a review. They’re generally looking to buy, signup, log in, or find a coupon.
• Product Name alternatives: This is a pretty good keyphrase, but we suggest you only target if the search volume is high enough. Even then, you can’t seriously address that intent with a review post.
• Product Name pricing: It makes sense to target this keyword with a specific post in some very unique cases. These situations are mainly relevant to open-source software. Some people think that open source is free, at least on the surface. However, it’s not free. They don’t come cheap by the time you factor in hosting, setup, maintenance, etc. Pricing is then (and only then) a very opaque topic you can help readers understand better.

2. Work on your title

Write an enticing meta title and description.

If you google your keyword, you’ll notice it’s a pretty crowded space. Your page meta information will help you stand out and drive higher than average CTRs, which in turn will help your rankings.

Engagement is everything on (realistic) single keyword posts.

As a reminder, your meta title can be different from your page title, providing an opportunity to add more relevant keywords across both titles.

3. Use schema.org rich data: review & product objects

Schema provides a consistent method for structuring data online and on web pages. There are specific schema data for reviews and products that you can implement to your post for improved searchability. For instance, the schema will show product ratings, votes, and pricing as rich snippets on the SERPs.

While intimidating at first, it’s quite straightforward to optimize your product post review for schema. A quick google search will show that there are many wordpress plugins built for blogs that handle this all for you.

But don’t skimp on this step, as your CTRs and engagement will drastically improve as a result.

4. Build links to your reviews

Link aggressively to your review within your site. Some bloggers are tempted to add an affiliate link for every mention of the product on the site.

Without context, an affiliate link is rarely clicked. And even then, it won’t convert.

Put an internal link to your review instead and leverage the ranking on a high intent keyword.

We suggest you group a few reviews in a listicle, which you can get external links for. On the list post, be sure to have links to each individual review. This way, you build a “link farm” (listicle) and distribute the authority to “children” (reviews).

5. Great high definition images to visually show the product

In eCommerce, not being able to see and touch a product is the main reason for hesitation. People searching for reviews want to see the product for themselves.

For software products, even with free trials, people also want to see and feel what the UI is like.

If you’re doing reviews for physical products, invest in a solid camera, some photo editing software, and training. Good lighting, whether natural or artificial, is also fundamental.

Commit to improving your visuals over time, as it’s crucial to writing a great review.

Once you have a good process, it becomes way more manageable.

If you’re reviewing software, you’ll need access to the product. For “self-service” SaaS tools, it’s not a problem to get on a trial. For demo-first products, you’ll need to ask or pay for access.

Pro tip: If you sign up for an affiliate program, you’ll get access to the tool in most cases.

Pro tip 2: Affiliate marketing typically works a lot better for self-service software for two reasons:

• Conversion rates are higher, and sales cycles are a lot shorter.
• They’re usually based on marketing growth engines that rely heavily on clean marketing attribution. Tracking what channel a lead comes from is something these brands take very seriously. Conversely, sales growth engines typically rely more on human interaction and value closing the deal rather than tracking the source. So there’s a lot less money and effort invested in finding the right sources of traffic. In other words, they don’t care much for your traffic.

6. Take care of the comments section

Don’t become a problem for your partners. For example, some frustrated users might come to your site to post negative comments about your recommended solution.

While you really shouldn’t filter this feedback out, it’s usually a good idea to reach out to the product team to let them know about this criticism. Odds are, they’re not monitoring your blog, and they can fix the problem if they contact the customers in time.

Otherwise, encourage feedback where you can. Embed a few CTAs on the page to increase your readers’ motivation to write about their experience in the comments section.

Comments also help build authority and trust for your product reviews. Furthermore, you’ll attract regular fresh content to your post, which Google loves.

Wrapping up

• Keep your product review keywords simple
• Use the products you recommend
• Present your points clearly and visually where possible
• Add your unique perspective

When you nail these factors, you’ll start producing exceptional product reviews that cut through the noise and start ranking and converting.

Happy reviewing!

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How to write a powerful product review in 8 simple steps.

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Think about your buying habits for a while.

Normally, the higher the price (or the more crucial to your well-being a given product is), the harder you strive to make sure your choice is the only right decision. To feel confident about the purchase, you look for solid proof of the product’s quality.

And it doesn’t matter what that purchase might be — whether it’s food, books, kitchenware, vacation rentals, or even dog toys - you always check out online reviews .

OK, now switch perspectives. This time you aren’t a buyer but a seller — or, even better — a promoter of a given product. A reviewer, to be specific. Here is a simple fact any marketer (or blogger or website owner) should take to heart:

No matter what you are trying to sell — one of the easiest ways to make money on your blog is by writing great product reviews. The question is: how to write a product review that actually gives people value?

But first: what are product reviews?

A product review is an evaluation of a product that shares the reviewer's opinion about its features, performance, quality, and overall value. The purpose of a product review is to provide potential buyers with a detailed and honest assessment of a product to help them make an informed decision before making a purchase.

A product review can include information such as the product's specifications, its benefits and drawbacks, and comparisons with other similar products in the market. It can also include personal experiences or stories about how the product was used, as well as any issues or concerns that the reviewer encountered while using it.

Product reviews can be found on various platforms such as e-commerce websites, social media, blogs, and review websites. They are often written by consumers who have purchased and used the product, as well as professional reviewers who specialize in testing and evaluating products.

What’s more, reviews often prompt readers to discuss, rate, and comment on products they might have purchased or are thinking about buying.

Recommend products that sell itself

Join our Partner Program, write reviews of our ecommerce products, and earn up to 25% commission for a lifetime!

The role of product reviews

Customers are heavily-dependent on reviews which are often authentic articles written by real users. So, reviews are social proof and help build trust and loyalty .

The more product reviews an item receives, the more transparent it seems and this boosts its credibility. People trust social proofs — especially when the review’s author isn’t related to the brand and isn’t anonymous (i.e., can be addressed by name and their social profile can be looked up).

Consequently, if proof of a product’s or service’s quality gets corroborated by multiple and unrelated sources, this positive vibe resonates across the web. This boosts the odds that a prospective buyer will pick that particular product.

Obviously, writing product reviews is also a great way for affiliate marketers to share their thoughts about the product they affiliate with and share their affiliate link with an audience. For example, you can create a YouTube video about LiveChat and then share your link in the video's description.

Inspire your audience

Spread the word about our products and increase your revenue.

Why do people read product reviews

Why do people read product reviews in the first place? After all, do savvy shoppers buy anything without checking online reviews?

Here’s an example. Imagine you are reviewing Headspace , the meditation app. This is a real-life example because, personally, I’m a Headspace believer and practitioner. :-)

Or we can go with a different example — this time, let’s make it something B2B. For Instance, LiveChat :

So, what should you begin your review with? People want to get to know some practical facts, so:

• Talk about how the product grew on you and share first impressions (and all the consecutive ones!).
• Share your experiences with the product.
• List real pros and cons of the product.
• Tell the readers if a product is aimed at them [who the target users/buyers are].
• Rule if the product is of the highest quality and whether it’s simply worth buying.
• Is it user-friendly?
• Discuss some potential pain points.
• Provide alternatives.

Online reviews should touch on both pros and cons of a product, service, or even a whole brand so that shoppers understand the key selling points as well as its market strengths and weaknesses.

A powerful product review should clearly point out who the product is for. Another reason why people read product reviews is even simpler. Users want to make sure the product is the best of its kind . Take marketing tools — people want to make sure they’re straightforward, user-friendly, and generally easy to handle .

Moreover, people are curious about alternative solutions . Though, to be honest, they just want to make sure that the product they want to buy is the undisputed king of its category. Also, other users’ experiences aren’t meaningless . Readers want to confront as many opinions as possible before making an actual purchase.

So, in short, a product review is a blog post or a video that will help your target audience to make a purchase decision. It describes product features, pricing plans, how a product performs, and your personal recommendations. It should answer questions that highly motivated buyers can have.

What are the benefits of writing product reviews?

First and foremost, people trust product reviews — a whopping 88% of consumers trust online reviews as much as personal recommendations . There you go — positive product reviews can bring a substantial rise in sales.

Here’s what you get out of writing reviews:

• Money - you can earn some extra money by reviewing products as an affiliate.
• Authority - you build authority as a reviewer and people will trust your opinion if you play it right.
• Freedom - as an independent reviewer and marketer only you decide what products you want to review, recommend, and write about.
• Traffic - your content helps you gain organic traffic and you can rank your website for strategically chosen keywords.

There are also many other perks (and also drawbacks) of becoming an independent product reviewer. Okay so now, with all those reasons in mind, it’s time to figure out what you can do to craft a genuine product review .

How to write the perfect product review

1. get your hands on the product.

Being an independent marketer and reviewer demands that you get access to products you are going to review. You might just go ahead and buy them or pitch the manufacturers and just ask for access. It’s quite likely that a company’s marketing representative will be happy to give you access to the product at least for the time you’d need to review it.

2. Join the affiliate program

However, the best idea is to become an affiliate partner if it’s an option.

This will come with additional perks like, for instance, a fixed and sometimes even recurring commission paid on each sale you referred. Being an affiliate makes sense because you’re promoting these products anyway, so why shouldn’t you get a cut and generate some passive income on the side?

Becoming an affiliate is a whole other story, however, so here’s where you can learn more about becoming an affiliate with LiveChat.

3. Learn about your product(s)

Once you join affiliate programs or get access to products in any other way, make sure you do your research and study the product. You want to become an expert. Be curious and find out everything about the brand and the product itself. Include competitors in your research and the whole industry as well, before you get started on your reviews.

Remember that reading reviews that are already out there is a must. It will give you an idea of what was important for your competitors. You might also want to take a look at alternative products reviews

4. Be honest. Don’t hype it

Full transparency is key. Eyes on the prize and remember this:

• People will quickly put two and two together, and they’ll notice (and inevitably raise a fuss) if you aren’t honest.
• It’s always better to look at products through the buyer's eyes. It makes no sense to trick your audience into thinking that your product has no flaws. Be balanced instead.
• Honesty wins you credibility and users will become loyal and visit your blog or site anytime they want to make a purchase.

5. Confront other players

Product comparisons are crucial to any good review. They provide your readers with a clearer picture of the whole category. Your readers will know what the options are and will feel more confident about getting the recommended model.

Talking about alternatives will lend you credibility — especially if you can say something more than, “Hey, these are available, too!”

6. Get a discussion going

Anytime you publish any content (not just reviews), ask for feedback and kindle discussion. Let people speak their minds and create a dedicated space for discussion and try to build up a community.

This will invite your readers to leave reviews — and user-generated reviews are tremendously powerful. For instance, millennials, trust user-generated content 50% more than other media.

So, empower users to generate that content!

The more social proof you accumulate below your own review the better. There are also some solid SEO reasons for this. A discussion thread makes a web page longer which helps it index and rank better.

7. End a product review with a take-home message

The last few paragraphs are perfect for expressing your private opinion. This is where you can get slightly subjective and speak your mind freely. Recap all the key points you touched on in the review, disclose the price and tell the reader if there’s a free trial (remember, the word “free” is intoxicating — if applicable, sprinkle it throughout your article and emphasize free options to get people excited. It usually works wonders). Sum everything up and make the final verdict.

8. Implement 5-Star rating and rich snippets

Enable a simple 5-star rating system with CSS and HTML radios on your review page and also add rich snippets that will be visible in the search results. This isn’t all that difficult.

Such a visual rating score in the search results will certainly make your reviews stand out, boosting your CTR and driving more traffic. And don’t forget that the CTR translates to SEO results in the long run!

Also, remember to include affiliate links within your review here and there. Mind their frequency of occurrence, so they don’t overwhelm the reader or dominate your copy. Not sure how to get this right? Read how to use affiliate links correctly .

A product review template

Writing a product review is much easier when using a template, so let me show you one.

Title : [Product Name] Review : [Brief Summary of Your Overall Experience]

Introduction :

• Briefly introduce the product and what it does
• Explain why you decided to use it and what you were hoping to achieve
• List and describe the main features of the product, such as live chat, chatbots, customization options, and integrations
• Explain how each feature works and how it helps you achieve your goals
• Evaluate the usefulness and effectiveness of each feature

Ease of use:

• Describe how easy or difficult it was to set up and use the product
• Explain how intuitive the interface is and whether it's easy to navigate
• Evaluate the overall user experience and whether it meets your expectations

Performance :

• Evaluate the speed and reliability of the product
• Explain whether it meets your needs and whether it's able to handle your workload
• Mention any issues or limitations you've encountered while using the product
• Describe the customer support experience and how responsive and helpful the support team was
• Explain how easy or difficult it was to find answers to your questions
• Evaluate the quality of the documentation and resources provided by the product

Value for money:

• Evaluate whether the product provides good value for its price
• Compare it to other similar products and evaluate its pricing relative to its competitors
• Explain whether you would be willing to pay for the product again in the future

Conclusion :

• Summarize your overall experience with the product
• Mention any standout features or benefits of the product
• Explain who you would recommend the product to and why

And now, an example of a filled template.

Title : LiveChat Review : A User-Friendly and Effective Live Chat Solution

Introduction : LiveChat is a software tool that enables businesses to provide real-time customer support through a chat feature on their website. As a customer service representative, I decided to use LiveChat to improve customer satisfaction and engagement.

Features : LiveChat's main feature is the live chat, which allows me to communicate with customers in real-time. Additionally, it has chatbots, ticketing, and reporting features that make it easier to manage customer interactions. It also integrates with other tools such as CRM and social media platforms, which enhances my workflow.

Ease of use : Setting up and using LiveChat was very easy, and the interface is intuitive and user-friendly. Navigating through the software and accessing its features is straightforward, making it easy to engage with customers and provide prompt service.

Performance : LiveChat's performance has been exceptional, with fast and reliable connections even during high-traffic periods. The software's chatbot feature has been particularly helpful in handling routine inquiries, freeing up my time to address more complex customer needs.

Support : LiveChat has an excellent customer support system, with responsive and helpful support teams available through live chat, email, and phone. The software's documentation and resources are also comprehensive and well-written, making it easy to find answers to any questions.

Value for money : LiveChat's pricing is reasonable and competitive, considering its features and functionalities. Compared to other live chat solutions, LiveChat offers a good value for its price. I would definitely pay for the software again in the future.

Conclusion : Overall, LiveChat is a user-friendly and effective live chat solution that has helped me to deliver prompt and high-quality customer service. With its extensive features, fast performance, and responsive support, I would recommend LiveChat to any business owner or customer service representative looking for a reliable live chat solution.

And now, let me leave a quick checklist of what has to be included in every great review:

• core features (or a feature list if there are just a few features),
• real life product photos (or screenshots if your reviewing software products),
• product price,
• description of your experience with the product and your opinion.

Et voilà, now you know how to write a product review!

Online reviews are a great way to monetize your blog, start your affiliate marketing business and get it up and running . It’s a proven method, and we’ve got hard data to back it up. BrightLocal conducted a consumer review survey , an annual exploration of how consumers read and use online reviews.

What are their key findings?

• 84% of people trust online reviews as much as a personal recommendation,
• 7 out of 10 consumers will write a review for a business if they're asked to,
• 90% of consumers read less than 10 reviews before forming an opinion about a business,
• 54% of people will visit the website after reading positive reviews,
• 73% of consumers think that reviews older than 3 months are no longer relevant,
• 74% of consumers say that positive reviews make them trust a business more,
• 58% of consumers say that the star rating of a business is most important.

Interestingly, according to Econsultancy, even bad reviews improve conversion by 67% . Hope these facts are convincing enough for you. As you can notice, there is a point to creating product reviews.

Go ahead, become a LiveChat affiliate and start reviewing our product, making a solid profit. Don’t limit yourself to just us — feel free to review brands and products from other industries to fully harness the power of your site.

Become our Partner

Spread the word about our products and increase your revenue

That’s all for now on writing a powerful product review. Once something new comes around, I’m going to supplement and update this write-up.

Congrats, you're ready to write reviews!

Share it with the world

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Home » Blog » How to write a product review to drive more sales

• September 17, 2020

How to write a product review to drive more sales

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It’s rare these days for a consumer to buy a product without doing any prior research. Before you make a reservation at a new-to-you restaurant, you might ask a friend if they’ve been. If they’re effusive, you’ll make that reservation. If they tell you the shrimp gave them food poisoning, we’re sure you’d find somewhere else – or at least avoid the seafood starter!

Similarly, when buying products or services online, consumers like to know what other people think of it before committing. According to BrightLocal, 82% of consumers read online reviews before buying. It’s clear that product reviews are crucial to a business. They help consumers make important decisions. A brand’s reputation can be improved by good reviews. The customer can gain insight into the product’s usability before purchasing.

So now you know that they’re so important, you’re probably wondering how to write a product review. Well, it depends on what type you want to go for! We’ve rounded up an example product review article (or four!) to show you how to write a product review that will mean more converted customers and sales.

But first, what are some product review examples?

These are the main types of product reviews you’re likely to find online:

• Professional reviews from industry experts
• Buyer’s guides (independent reviews for the consume)
• Blogger reviews
• Affiliate reviews
• Customer reviews

We’ll take a look at each type to demonstrate how to write a product review in each case. Except, of course, customer reviews.

If you own a business, please do not try and play the system by writing your own ‘customer reviews’. This year there has been a huge crack down on fake reviews on eBay and Facebook. Not only is it bad practice, but it can damage your business’ reputation.

Instead, try sending out reminder emails to customers who have recently bought one of your products. A gentle nudge asking them to leave a review often works, especially if you remind them how crucial reviews are for small businesses.

Now, let’s move onto some examples of how to write a product review.

1. Professional reviews

Technology is one of those industries where people rely heavily on expert reviews. Tech products and services are often expensive, so making the wrong choice is not an option for many consumers. Asking friends and family isn’t really that helpful here either. Unless they happen to be a tech expert, it’s likely they can’t give you a very in depth review.

Thankfully there are websites such as Software Informer to make a client’s decision-making easier. Software Informer covers a huge range of programmes and software and provides comprehensive reviews.

The first thing you’ll notice about the above screenshot is how organised it is, with tags and clearly delineated boxes. This is crucial on a site where there are an overwhelming number of reviews.

The star rating system makes it easy for customers to see at a glance whether they’re interested. Once you click into a review, they give you the essential facts of the product at the top:

You can see that this example product review article is very straight-forward, mainly sticking to the properties of the software. It’s not effusive or overly complimentary, as the site needs to maintain its professionalism.

2. Buyer’s Guides

Buyer’s guides provide a similar round-up of reviews, but usually they are not in one specific niche. Websites such as Which? are independently run, meaning they can be completely unbiased. They cover a huge range of products, bringing together reviews from many different sectors.

These websites use a slightly more informal tone than the professional review sites. They feel more like they’re on the customer’s side. For example, let’s look at how to write a product review article for a buyer’s guide using this Nespresso-compatible Pods article .

They set out exactly what the article is going to do in the introduction – note the friendly tone of the writing.

As Which? is funded by customers, you need an account to see the details, but you can still see below the clear, informative way they lay out their facts:

They include the essential information at the top, and then the review underneath in an easy-to-read manner. This format makes it easy for the consumer to scan the list and glean the information they most need – such as price.

3. Affiliate Reviews

You can find reviews for products and services on all sorts of websites, not just ones designated solely to reviews. Niche websites everywhere make the most out of affiliate marketing by creating round-up posts which contain affiliate links . If you own an e-commerce store selling products you don’t manufacture yourself, reviews are important here too.

Round-up posts are one of the most popular, as they are easy to read and give the buyer a lot of options to consider. Let’s take a look at an example for how to write a product review in listicle format .

Creative Bloq is an arts and design inspiration website with a vast array of articles. They cover everything from industry news to product reviews. Check out this listicle featuring the best office chairs (and note the pertinent theme too, as more people are working from home).

Keep the title short and to the point. Don’t jump straight into the list either – write out a nice introduction so the reader knows what to expect. These types of posts are also great for increasing social media traffic – you’ll notice the social media buttons at the top.

The list itself follows the same format all the way through.

There’s always a picture so that the customer can see exactly what the product looks like. Then all the essential information is listed in an easily scannable list at the top. The website keeps the review fair and balanced, listing both pros and cons of each chair. Then the body of text expands on the product’s key selling points.

Of course, at the side, you’ve got direct links to the products at various sites. This is handy for both the reader and the website, as they’ll earn commissions when someone buys something via that link.

Blogger Reviews

Although blogger’s are also likely to make use of affiliate links on their sites, their reviews are often a lot more in-depth and personal than affiliate reviews or professional reviews. They might have been gifted the product in exchange for an honest review, which is something you can do if you own a business.

Bloggers are known for their friendly tones and personal approach. They often tell stories with their posts, rather than simply trying to sell a product (which still might happen!).

There are thousands of examples of excellent blogger product reviews out there. Take this double roller blinds installation review from The Carpenter’s Daughter , or this one of a greenhouse from Down To Earth . You’ll notice straight away that these reviews are so much more in-depth than the round-ups. Often the product is the sole focus of the blog post. This allows for more room for photos and getting into the particulars.

Product reviews such as these allow the reader to see exactly how the product might function in their own homes (or gardens). They’re incredibly valuable to a business, as they often have a trusting relationship with their readers!

Still don’t know how to write a product review? Call in the experts!

Not sure how to put together that converting product review for your website? If you need a helping hand when it comes to writing product reviews, let us help you! We can help you increase customer conversions on your site with our product review writing service . Get in touch today to see how we can help.

Abbie Walker

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12 Product Review Examples to Get Eyes in 2022

Customer reviews can have an outsized impact on the perception of your brand. Bad reviews, if steps aren't taken to correct them, draw hundreds of eyes and make potential new customers uneasy about the customer experience you offer.

A good review, however, can be showcased, having the opposite effect of intriguing new users as well as increasing confidence and satisfaction amongst your existing base .

This guide to review excellence will outline 12 examples of how brands successfully upped their review-game, making sure that positive, accurate feedback is the most visible.

Let's quickly touch on what great product review management can impact your brands success, then move on to our examples. Click through to the section you find most relevant. 

Product Reviews Importance

Product reviews examples.

A customer review is a negative, positive, or neutral opinion that a customer leaves about a product or service. The best examples of customer reviews reveal the sentiment, aka feeling, the customer had about the totality of their interaction with your brand.

Now, exactly how important are customer reviews to success? Let's throw a couple stats up on the board.

Right of the bat, it's clear that viewing reviews before purchasing is a ubiquitous process - everyone's doing it with 97% of consumers saying reviews influenced their buying process.

The next natural question is how badly 'good' reviews reflect on sales versus 'bad'. Well, the same study that found the above stat dug up some interesting results to that end: 94% of customers said they would do business with a four-star reviewed brand, while only 57% said they would with a three-starred brand .

That's a big drop off, and belies exactly how crucial maintaining a best-possible online review presence can be. But there's no reason to fret - many brands have found ways to employ innovative techniques to ensure they are well reviewed. Let's look at some examples of this kind of success. 

1. Amazon : Star ratings and comments on product page

Amazon's execution of becoming the one-stop-shop for all goods online has been multi-pronged. You could point to their two-day guaranteed shipping for members. But, reviews wise, they have adopted a novel modality - they openly display star ratings and comments on each product page.

Putting all that information right at the consumers' fingertips might seem like it would deter some purchases due to low-star reviews. However, this isn't the case.

Because Amazon is so large and can host so many competitors, all this information actually encourages greater purchase rates because consumers can make an educated purchase because they can compare star-average, price point, and reviews easily all on the same site.

If your product is listed on Amazon it is wise to keep this in mind and be responsive to feedback in order to maintain and grow your customer base. 

2. Figma : Retweeting customer tips

Figma treats its customers like creators, and is rewarded with increased brand loyalty and a lack of customer churn .

By employing a proactive social media team that will retweet customer content, as you can see in the image above, they are able to increase customer satisfaction not just for the one customer retweeted, but by all customers (and potential customers) who see the post.

Developing a personal brand-to-customer relationship shows that you care and potential customers are going to look upon you more favorably. Clearly it pays to be nice in public, but make sure to apply the same principle with your service teams on private calls so you maintain a cohesive, caring brand voice. 

3. Gong : 'Golden Gong' awards

The 'Golden Gong' awards are a number of awards, each under a different category, that they award to their clients.

For instance, Gong has an award called 'The Strategist', which they describe as the:

"Best Gong for Markets Story: Being able to hear the unfiltered voice of your market is one of the most powerful benefits of Gong. This award will go to the best story of how a team was able to guarantee success when rolling out a new initiative. Let us know how you did it."

By creating their own awards that they fete on their own clients, Gong has cleverly created their own self-sustaining ecosystem for success. The clients that win can brag about it on their respective business website, as can Gong. By awarding them yearly, they ensure that this progress keeps on going and competition drives a wider field of satisfied clients. 

4. HelloFresh : Customer quotes

As you can see in the above sample of Hellofresh's landing page, they pick out positive customer reviews, ask the customers if they don't mind being featured, then display them.

This is a basic technique that almost any brand with a web presence can utilize. The devil is in the details, though - make sure you ask permission, and maybe even incentivize the customers you ask. You don't want to come across as too pushy or inconsiderate of their privacy - as you can see in the above sample, for instance, some customers may not want their last names mentioned

5. MonkeyLearn : Customer stories

At Monkeylearn, we have an entire page dedicated to showing off customers who have had success with our product. We call each different story a 'case study' and interview a company ambassador in depth so that we can explain the details.

We hope that with detailed customer stories, potential customers will be able to get concrete answers to how our products work and how it might apply to them. Click here to check out all our stories (also pictured below).

6. Louis Vuitton : Brand ambassadors

Like it or not, fame sells. That's how the market works alongside models and instagram influencers - if you can get a name attached to your brand, it will catch eyes.

Whether it's genuine celebrities or instagram personalities, having known persons with significant followings endorse your brand can make a big difference in customer sentiment .

Luckily, the same principle can be applied across the board - known and/or respected tech personalities can boost tech brands so on and so forth. It's all about finding the right ambassador for you. 

7. Harrys : Referral discounts

Referral discounts have been growing in popularity with the rise of made-to-order and food delivery apps, but Harry's provides us an example in the body care space .

Harry's not only provides an example, it opens the door for referral sales to span across industries. Even better, business to business companies can innovate and apply this to their products/services at scale - instead of a 5$ referral bonus they could offer a larger sum to bring another big brand on board.

8. Sephora : Customer community 

Sephora, again and again, has proven its ability to generate positive sentiment by virtue of the intuitive and active customer communities it has created.

Sephora offers an overwhelming number of sub-communities all designed to encourage discourse amongst people with different skin types - from 'K-Beauty' to 'Fragrance Fans' to 'Dry Skin'.

It feels good to be amongst company, and customers can then troubleshoot amongst themselves and recommend best practices to each other. Furthermore, the sense of community engenders loyalty - people like to belong and offering space for interaction within your brand allows this. 

8. Keeps : Before-and-after images

Keeps is primarily a hair treatment brand for men. Baldness is unavoidable for a huge amount of adult males, and providing a safe option to combat baldness before it is too late is already an enticing offer.

Now, we have all seen before-and-after images on late night TV or in magazines that are hard to believe (or even worse, seem manipulated). This is the number one no go for leveraging these kind of images as positive reviews.

Keeps, on the other hand, much like HelloFresh and Monkeylearn, offers a page of honest testimonials , complete with before-and-after, written reviews, and in-depth videos made by their own customers to explain what the product has been able to do for them.

This is excellent in review form. They are offering the best-possible customer reviews in male cosmetics, which has become a crowded industry. This demonstrates great c ustomer experience management aptly applied to drive loyalty and future growth.

9. Blue Bottle : Customer images in Instagram

It can, and should, be argued that endorsements from your own customers are more relatable than those from celebrities or influencers.

Blue Bottle achieves that by encouraging customers to post pictures with their recognizably branded coffee cups, and regularly features chosen customers on their instagram, like the one above .

This not only shows that Blue Bottle appreciates the love its most loyal customers have, but that they are willing to plug their individual pages, creating a win-win.

Consider featuring your customers across all your social media platforms for future-forward review success  

10. Airtable : Display famous brands that are customers

Another classic, Airtable has had great success showcasing the brands that use its software on its customer stories page .

As you can see above, huge companies use their service, and they are wise to put this at the forefront - it doubles as great advertising and a kind of review-by-endorsement.

You'll notice they focus on recognizable Fortune 100 brands -- this doesn't need to be so for your company. Whatever industry is your target demographic, mention the largest players that your software has hooked, and others will follow. 

11. Wordpress : User-generated content

The above thumbnail is a YouTube link from an independent channel demonstrating how new users can quickly acclimate to WordPress.

This is our final example of letting your best customers do your work for you. By promoting, rather than censoring their content in favor of your own, you encourage the building of a community.

A community of users that can help each other not only takes the pressure off of support teams as well as creating a sense of shared goals, which increases overall customer happiness. If your customers can help each other use your product better, they can also give you ideas for future features.

With all the aforementioned options for upping your review game, you can simply plug and play with each and see what sticks.

Remember, the road to having a loyal, satisfied fanbase is neverending. It requires constant maintenance.

So why not have industry leading, powerful artificial intelligence on your side to make sure you stay on top of it.

The Monkeylearn no-code-text analytics platform is designed to integrate with existing business software, and packs a machine learning punch to turn your collection of reviews into actionable insights.

Book a free demo with one of our data experts to design a custom software fit for your company, or jump right in and give it a shot yourself with a free trial .

Inés Roldós

June 17th, 2022

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SPM Essay Writing Guide – Format & Examples

What is spm.

Sijil Pelajaran Malaysia, or SPM, is a significant national exam that Malaysian students who have completed Form 5 education—typically at the age of 17—take. It’s crucial since it determines whether or not they can continue their education after high school and serves as a measure of their overall academic success. Writing an essay is a significant part of the SPM exam since it evaluates the test taker’s command of the English language, analytical reasoning skills, and ability to form coherent arguments.

SPM Essay Format

Excellent SPM essays may only be written by students who have a firm grasp of the proper essay format. An essay typically consists of three primary components:

1. Introduction

The introduction of an essay serves as the initial section, strategically designed to captivate the reader’s interest and provide essential contextual information for the subsequent content of the paper. The factors that contribute to the level of interest in an introduction are:

A hook: A hook is a provocative statement or query that grabs the reader’s attention.

Background context: Introduce the topic and its relevance in a brief background context.

Thesis statement: Clearly state your essay’s principal contention or goal.

The body of your essay comprises several paragraphs, each of which deals with a different aspect of your thesis or a related concept. When composing the body, adhere to the following guidelines:

Topic sentences: Each paragraph should begin with an introduction to the key concept that is succinct and straightforward.

Supporting evidence: To support your claims, offer statistics, examples, or supporting proof.

Smooth transitions: Make sure the transitions between paragraphs are reasonable, retaining the coherence of the structure.

3. Conclusion

The conclusion is the last section, where you restate your thesis and briefly review your significant points. To write a strong conclusion:

Summarise main points: Briefly summarise your main points from the body paragraphs.

Restate thesis: Rephrase your thesis statement to reinforce your main argument.

Closing thought: A provocative statement or call to action should be the closing thought.

How to Write an SPM Essay?

Essay writing is a craft that can be honed with time and focus. Write an excellent SPM essay by following this simple outline:

1. Understand the Question

To completely understand the criteria of the essay question, carefully read and consider it. Indicate the essay type (e.g., descriptive, narrative, argumentative) and the keywords that will be used.

2. Plan Your Essay

The key ideas you intend to cover in each part should be included in an outline. Planning ensures a clear essay structure and helps you organize your thoughts.

3. Start with a Strong Introduction

Write a captivating beginning that introduces the subject, establishes the mood, and expresses your thesis statement succinctly.

4. Develop the Body Paragraphs

Each paragraph should focus on a single idea, with supporting details and arguments. Make seamless transitions between ideas.

5. Craft an Impactful Conclusion

Reiterate your thesis, restate your essential points, and give the reader a thought-provoking conclusion.

SPM Essay Writing Tips

Take into account these helpful tips to improve your essay-writing abilities:

1. Read Widely

Your vocabulary and knowledge base will grow due to exposure to various reading sources, including books, newspapers, and articles.

2. Practice Regularly

Consistent writing practice improves your writing abilities and increases your comfort level while confronting various essay subjects.

3. Seek Feedback

To pinpoint areas for growth, get comments from teachers, peers, or family members.

4. Time Management

Use your time effectively during the exam to allow enough time for preparing, writing, and reviewing.

5. Grammar and Vocabulary

Pay close attention to your grammar, spelling, and language choices for your writing to remain coherent and clear.

Types of SPM Essays

SPM essays can take many forms, each requiring a different strategy. Here are a few common types:

1. Narrative Essay

It tells a tale with aspects including characters, setting, and plot, frequently from the viewpoint of the author.

2. Descriptive Essay

It uses sensory details to create a realistic image of a person, location, or event to capture the reader’s attention.

3. Argumentative Essay

Presents reasons and proof to persuade readers to take a specific stance on a hotly debated subject.

4. Expository Essay

Gives details, justifications, or analyses on a subject backed up by examples and facts.

5. Reflective Essay

Reveals one’s own feelings, thoughts, and experiences while highlighting the lessons learned from a certain incident.

SPM Essay Example for Malaysian Students

To provide you with a practical reference, here is a brief example of an SPM essay provided by Malaysian Essay Helpers :

Example Title: “The Impact of Technology on Education”

Introduction:.

The digital era has completely transformed every part of our life, including education. Classrooms have changed as a result of the growing use of digital devices and the internet, with both positive and negative effects.

Paragraph 1 (Positive Impact)

The educational process has been greatly improved by technology. Interactive instructional software and applications provide pupils with fun ways to understand difficult ideas. Additionally, e-learning platforms have made it possible to receive a degree from a distance, eliminating geographic restrictions and fostering lifelong learning.

Paragraph 2 (Negative Impact)

But there are negative consequences to using too much technology in the classroom. The decline of conventional methods of instruction may lead to a shortage of students with strong critical thinking and interpersonal skills. Additionally, the digital divide between kids from various socioeconomic origins has the potential to make educational disparities worse.

In conclusion, it is undeniable that technology has significantly influenced modern schooling. To guarantee that every student receives a well-rounded education, educators must strike a balance between tech-based instruction and conventional teaching techniques, despite the fact that technology has many benefits in terms of accessibility and learning opportunities.

For Malaysian students who want to perform well on their exams, mastering the art of SPM essay writing is essential. Students may improve their writing talents and create compelling essays highlighting their knowledge and critical thinking skills by adhering to the correct essay style, employing effective writing approaches, and practicing frequently. Remember to experiment with different essay formats to increase your writing versatility and use other people’s work as inspiration to enhance your own.

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Product Review Essay Example

Type of paper: Essay

Topic: Internet , Music , Money , Apple , Telephone , Iphone , Wireless Technology , Mobile Phones

Published: 02/11/2020

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The iPhone 5 is the fanciest smart phone in the market currently. The iPhone is assembled with great care and caution so as to successful meets the evolving customer needs. In order to demonstrate Apple’s commitment to meeting the needs of its consumers, this paper provides a product review of the IPhone 5. First of all, the IPhone 5 has a beautiful design. Many customers are concerned about how their phone looks. Unlike other phones that do not address this need, IPhone has an aesthetic feel. The IPhone 5 is also lighter compared to many other phone models (McFedries 15). This means that the phone is easy to carry both in the pocket and by hand. The weight of the phone matters because in many cases, heavier phones face the risk of dropping to the floor in case one is multitasking while handling the phone. In addition, it is sometimes uncomfortable to carry a heavy phone in the pocket because it often wears off the pocket due to the heavy weight. In addition to the light weight that characterizes the iPhone 5, it is important to understand that the phone has a higher speed in terms of internet connection and detection compared to other phones and the IPhone 4 model. This means that consumers can be able to enjoy fast internet as they surf the internet. Considering the growing need for accessing the internet in daily activities such the social media, iPhone 5 is an ideal phone tom possess. In addition, to faster internet and Wi-Fi the iPhone 5 has a great GPS and location service (Cohen 31).This means that there is no need for purchasing a GPS if one possesses an iPhone 5. This shows that the iPhone5 is cost effective because one can save money for gadgets such as a GPS because the iPhone5 provides the same service. In addition to the GPS, the iPhone 5 can store large quantities of data especially music. With and iPhone 5 one does not have to purchase an iPod for the purposes of listening to music. One can either save music directly on the iPhone5 or use a memory card to save music. In addition to music, the iPhone 5 has an excellent camera. The neatness of the pictures taken using the iPhone 5 is greater than other phones such as Android models and the iPhone 4. It is also important to note that the iPhone 5 provides a wide range of photo editing software compared to other phones in the market. Therefore, in addition to saving money that would be used to buy a GPS, one can also save money that could be used to buy a camera. The iPhone 5 also comes with excellent ringtones that can be assigned to each caller in the phone contacts. This is a characteristic that is not available in many phone models and those phones that have the service do not have nice ringtones. In addition to the software component of the iPhone 5, it is important to note that this phone has the battery of this phone is long-lasting (Kelby & White 29). This means that the iPhone 5 can be able to stay charged for a longer time compared to many other phone models. For example, Android phones are known to drain their charge in a short period. Therefore, if one is looking for a phone that has a long battery life, the iPhone 5 is the ideal phone to purchase.

Works Cited

Cohen, Dennis R., and Michael E. Cohen. IPhone 5 kickstart. Berkeley, California: Osborne/McGraw-Hill, 2013. Print. Kelby, Scott, and Terry White. The iPhone book how to do the most important, useful & fun stuff with your iPhone. 6th ed. Berkeley, California: Peachpit, 2013. Print. McFedries, Paul. iPhone 5 portable genius. Indianapolis, IN: John Wiley & Sons, 2013. Print.

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