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public relations case study

public relations case study

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Public Relations

Find case studies.

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Why Use Case Studies?

When and Why You Should Use Case Studies:

  • You need to identify challenges/opportunities a particular client or organization faced
  • You need descriptions of solutions provided for clients, organizations, stakeholders, or target audiences
  • You need examples of measurable results gained from using the service (e.g. engagement, poll results, or revenue increases) 

Remember: Case studies are frequently written with prospective clients in mind, so the agent/agency is often presented in a positive light.

  • PR News Case studies are often found in the trade publication, PR News. Choose any of the options in the 'Online' box and then search "case study" using quotation marks.
  • PR Newswire Case studies are often highlighted in this daily newswire. Choose any of the options in the 'Online' box and then search "case study" using quotation marks. Their main website also includes listings of recent white papers and case studies for browsing.
  • Public Relations Review In-depth case studies can be found in this peer-reviewed, scholarly journal. Choose any of the options in the 'Online' box and then search "case study" using quotation marks.
  • Case Studies in Strategic Communication A peer-reviewed publication dedicated to the study of strategic communication through the case study form.
  • Arthur W. Page Society Includes original case studies written by students enrolled in an accredited school of business, communication or journalism and who are pursuing a degree that is focused on corporate communications and the practice of public relations.
  • PRSA Case Studies The PRSA website includes a searchable database of Silver Anvil case studies. PRSA membership account information is needed to view the complete case studies.
  • Advertising/Public Relations: Ethical Decisions and Conflicting Values in Advertising Case studies from the University of Texas-Austin's Center for Media Engagement.
  • Business Source Complete This link opens in a new window Contains articles from Harvard Business Review , each issue of which usually contains a case study. Of course, there are hundreds of other publications covered by this database. Search using the subject keywords "Case studies" in combination with terms or company names of interest. For additional how-to, see the FAQ, How do I find an article in Harvard Business Review?
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  • Last Updated: Sep 17, 2024 7:14 PM
  • URL: https://guides.temple.edu/public_relations

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IMAGES

  1. Public Relation Case Studies

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  2. Public Relations Case Studies: Strategies & Actions

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  3. Public Relation Case Studies

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  4. Case Study: Public Relations

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  5. Pepsi-Cola Public Relations Case Study Example

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  6. Public Relations

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COMMENTS

  1. Case Studies

    Explore various PR case studies from different industries and campaigns, such as Yes on 22, ENRICH, Rover, Altair, Ally, Workhuman and Homebase. Learn how PR agencies and partners drive the conversation, enrich results, create a …

  2. FIFTEEN CASE STUDIES IN

    A collection of case studies from different countries and regions, covering public information, marketing, image, internal communication and community relations. Learn how public …

  3. How to Write a PR Case Study: A Comprehensive Guide

    A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. It’s more than a one-off success story; it’s a …

  4. Research Guides: Public Relations: Find Case Studies

    Find case studies on campaigns from the Women's Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary …

  5. Case Study

    In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp.

  6. Public Relations Case Studies from around the World

    PDF | On Jul 31, 2017, Jean Valin and others published Public Relations Case Studies from around the World - 2nd edition | Find, read and cite all the research you need on ResearchGate

  7. PR The Work

    Public relations case studies & campaigns from PRWeek. Also see the latest from Inside the Mix at The Work area of PRWeek online.