sales presentation synonym

To fill the need, they developed the idea of a software solution for encoding data into inaudible tones. On a three-day, SXSW-bound, Cincinnati StartupBus, LISNR® was born, pitched, and moved to a seed round. Over the past 7 years, LISNR has raised over $35M and pioneered many advancements in ultrasonic technology, ultimately driving its usage in payments today.”

• It uses the company’s origin story as a storytelling device.
• I like that it communicates the company’s values.
• It differentiates its product from others on the market.
• It shows how much the company has grown over time.

9. Follow-Up Pitch

So, what do you do if your prospect doesn’t respond to your first pitch? You follow-up with them. A follow-up pitch gives you the opportunity to reignite the conversation, reinforce your value proposition, and address any questions or concerns your prospect might have.

Follow-up pitches can be delivered through a number of channels, but phone calls and email are the most common. Ultimately, the goal of a follow-up is to continue nurturing your relationship with the prospect and convert them into a customer.

Here’s a great example of a follow-up after connecting with a prospect on social media:

UpSend, a former customer service software, has a great sales pitch presentation here. I like how they focus on setting up the problem they are solving for — and then clearly illustrating how their product adds value.

3. Surfe (Previously leadjet)

The revenue workspace Surfe illustrates another strong sales pitch. They quickly tell the story of their prospective customers’ pain points, and communicate a lot of understanding. Then, I like how clearly they illustrate how their product solves those pain points.

Why A Short Sales Pitch is A Good Pitch

An important note to make about these sales pitches is that they are all amazingly optimized for a short conversation. (Notice how short the three pitch examples above are?) I can't stress enough how much brevity matters for a sales pitch. Talking too much, using filler words, and talking about your company for more than two minutes can easily kill a conversation. So, keep your sales pitch short, clean, and simple! Your customers will thank you.

Editor's note: This post was originally published in June 2019 and has been updated for comprehensiveness.

Don't forget to share this post!

Related articles.

Unique Selling Proposition: What It Is & How to Develop a Great One

5 Tips for a Great Sales Hook, According to Sales Reps

8 Expert Tips for Pitching to Investors

How to Win a Deal on Shark Tank: The Anatomy of a Perfect Business Pitch [Infographic]

5 Steps to Telling a Better Story in Your Next Sales Presentation

6 Essential Elements of a Successful Sales Pitch or Presentation [Infographic]

6 Types of Sales Pitches Every Salesperson Should Know

The Best Sales Pitch Isn’t a Pitch at All

60 Sensory Words and Phrases to Spice Up Your Sales Pitch in 2020

Don’t Know the Answer? Try These 10 Tips for Thinking on Your Feet

Tailor-made pitch deck templates for every business need

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

• Daily Crossword
• Word Puzzle
• Word Finder
• Word of the Day
• Synonym of the Day
• Word of the Year
• Language stories
• All featured
• Gender and sexuality
• All pop culture
• Grammar Coach ™
• Writing hub
• Grammar essentials
• Commonly confused
• All writing tips
• Pop culture
• Writing tips

Advertisement

• presentation

noun as in performance; something given, displayed

Strongest matches

appearance , delivery , demonstration , display , introduction , offering , production , proposal , reception , show , submission

Strong matches

act , arrangement , award , bestowal , conferral , debut , donation , exhibition , exposition , giving , investiture , knockdown , launch , launching , overture , pitch , present , proposition , remembrance , rendition , representation , spiel , staging

Weak matches

coming out , delivering , dog and pony show , sales pitch

Discover More

Example sentences.

Look no further than those execs who have sat through online presentations outlining a more inclusive workplace only to have to go back to working in teams where they’re made to feel different.

The day of the presentation comes, and the ecommerce team gathers around, continuously nodding along with each slide.

In the questions-and-answer presentation on Wednesday, Palantir did not address the issue of voting power.

For repurposing, you can use four different formats, which are – video series, infographics, podcasts, and presentations.

This presentation will explain the ins and outs of the process as well as the need for older children who are looking for a home as well.

We were scoring it like the Olympics: presentation, technique.

Bogucki includes the leaflet in a Powerpoint presentation he has developed.

Her biggest surprise, she said, was realizing how much presentation and technical points mattered.

That may be partially because The Big Lebowski is their most nihilistic presentation.

One of the hottest tickets at the 2014 edition of Comic-Con, the annual nerd mecca in San Diego, was the Marvel presentation.

You were obliging enough to ask me to accept a presentation copy of your verses.

Nor was ever a better presentation made of the essential program of socialism.

After the presentation of the Great Southern case our Bill was heard and all the opposition.

The presentation of the Railway case and the rebutting evidence did not begin till all the public witnesses had been heard.

Furthermore, a note is payable on demand when it is thus stated, or is payable at sight or on presentation.

Related Words

Words related to presentation are not direct synonyms, but are associated with the word presentation . Browse related words to learn more about word associations.

noun as in outward aspect, characteristic

• countenance

noun as in coming into sight

• actualization
• introduction
• manifestation
• materialization
• representation

noun as in prize or reward

• adjudication
• distinction
• feather in cap
• scholarship

noun as in start of an event or action

• commencement
• inauguration
• installation
• origination
• point of departure
• starting point

Viewing 5 / 63 related words

On this page you'll find 100 synonyms, antonyms, and words related to presentation, such as: appearance, delivery, demonstration, display, introduction, and offering.

From Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.

Generate Leads

Find quality leads and discover new lead sources

• Email Finder
• LI Prospect Finder
• Chrome Extension
• Email Verifier

Close Deals

Automate outreach with personalized emails to grow sales

• Drip Campaigns
• Email Deliverability Check
• Email Warm-up
• Gmail Email Tracker

Manage Sales

Keep your lead base organized and your clients buying

Snovio Academy

Expert-led crash courses on growing sales.

Case Studies

Stories of growth from real businesses who use Snov.io

News, analysis, growth tips, tutorials and more

Sales Cheats

First-aid solutions to the most common sales problems

Help Center

Find answers to all your Snov.io questions with detailed guides

Beginner-friendly articles on all things sales and marketing

Security Center

See which audits and certifications ensure top-level protection of your data

Integrations

Sync Snov.io with over 5,000 of your favorite tools and apps

• Pipedrive Integration
• Hubspot integration

Integrate Snov.io features directly into your platform

Sales presentation

Last updated: 11 November, 2023

What is a sales presentation?

What makes a good sales presentation, how to make a sales presentation, checkout our sales pipeline templates freebies.

Did you know people process visuals nearly 60,000 times faster than text? Our eyes are a predominant perceptual system for information coming from the outside world to the brain. Nearly 90% of the data we receive comes from observing, and images are stored in our memory for a very long time. 

It’s no coincidence that any advertisement, be it a video or a banner, includes both a verbal message and a visual aid. Marketers and sales reps exploit this quality of human memory to boost communication and close more deals. 

In particular — by creating effective sales presentations .

A sales presentation is a short presentation of your solution to prospects or existing customers that aims to persuade them to make a purchase.

The answer is simple. A winning sales presentation:

• Helps convince the client of the brilliance of your solution.
• Doesn’t simply describe a product or service but draws attention to the features that can solve the customer’s problems.
• Is not overloaded with facts and statistics.
• Doesn’t make your potential clients want to doze off (a boring sales presentation is a sales killer).
• Persuades the prospect that no one else on the market can satisfy their needs as well as your company can.

But what exactly should it include to get your prospects’ attention, establish good relationships with them, and accelerate the sales process?

We wish there were a recipe for a sales presentation, but there’s no one-size-fits-all recommendation about its ingredients: wording, style, format, or length. 

Still, there are some tips to help your presentation end in a sale: 

1. It’s all about the balanced layout

If you use PowerPoint or other presentation software, it’s better not to put multiple graphs, images, text, and statistics onto one slide. Your audience needs time to focus and concentrate. It hurts when you try processing the slide below, doesn’t it? 

Find the right balance between statistics and visual components. Charts, tables, and bulleted points are great, but if your presentation consists of grouped facts only, it won’t win the heart of your listener.

3 elements are just enough. If there’s more, break the slide into multiple slides instead!

Besides, as a speaker, make sure you don’t seem offhand or uninformed. Clients, especially in the B2B market , appreciate precision and professionalism. For them, the presentation packed with Google images just won’t do.

All the material presented should be of high quality and serve a point.

2. Make it short and sweet

Like any meeting, a sales presentation follows a clear agenda. Nothing will distract a client from the deal more than a prolonged conference that makes them want to escape the room. 

Here’s what works best for us: arranging 20 minutes for the speech plus 10-15 minutes for the Q&A section. This way, a sales presentation won’t take more than 30-35 minutes . It can be even shorter than that. After all, there’s a reason TED talks are 18-minute long.

If you think this time isn’t enough, schedule follow-ups, subsequent sales pitches , or agree to continue via email or phone. 

3. Work on the slide deck

Avoid adding meaningless slides; use an interactive presentation maker instead, to keep your audience engaged.

There are three conventional ones: a title, table of contents, and a “Thank you” slide. Apart from these, it’s up to you how many to include in the sales presentation. Typically, it takes from 1.5 to 3 per single key point. If we consider a 30-minute duration, that’ll sum up into 10-20 slides .

4. Start a sales presentation with a self-introduction and small talk

This is an act of courtesy to introduce oneself and briefly tell who you are. In particular, when you meet new people. Unfortunately, due to the stress, some speakers forget about it.

No less important is to catch the audience’s attention from the very beginning. A story from one’s life, a joke, a surprising fact — whichever magnet you choose, make sure it corresponds to the time and place. By the way, if you want to get inspired, check out these best TED talks ever .

5. End your speech by wrapping up and outlining further steps

Although a sales presentation may not result in a closed deal or a revenue boost (it can but on rare occasions), this is a business process. So, apart from having a good pastime with clients, a sales rep has to mildly yet distinctly drop a hint about how it’s better to proceed with the deal.

Define the purpose

Your speaking style will depend on what you’re trying to accomplish. Remember outstanding demonstrations of Apple’s new launches held by Steve Jobs? Each of these is an example of a winning sales presentation. 

The speaker aimed to persuade buyers that the product was so one of a kind, that it was a matter of life-and-death to purchase it. A speech was corresponding: the majority of time was devoted to demonstrating new UI / UX features, and less attention was paid to the technical side.

To succeed with the presentation, ask yourself what exactly you need to convey:

• Explain unique selling points
• Focus on money benefits
• Position your brand to competitors
• Create urgency around the deal, etc.

Adjust your sales presentation based on the audience

Does your audience consist of decision-makers , stakeholders, ordinary employees, or all three at once? What industry do your clients operate in? How old are these people? Is the audience multilingual? Any details are important because they will determine:

• The language and wording you choose
• Jokes you can or can’t tell
• Images you should and shouldn’t use, etc.

Consider means available

Your presentation may be doomed to fail if you don’t consider technical issues. Imagine, you expected to display a growth graph on the big white screen but were provided with a TV screen instead. Your audience won’t be able to see anything, and half of the speech will be lost.

Prepare key points & season them with data

It’s important to have a good understanding of what you are about to present. Let the numbers speak for themselves: prepare a few metrics or statistics and mention these during storytelling. However, don’t turn a presentation into a report — 2 or 3 graphs, tables, or diagrams will be more than enough.

If you plan to share the presentation among participants, you can include links to resources. This way, people interested in more details can retrieve the data.

Design the sales presentation structure

Use a “10-20-30” formula: 

• No more than 10 slides
• 20 minutes to speak
• No font smaller than 30 pt.

A good idea is to google some pre-designed sales presentation templates. This will save time on formatting plus give you useful ideas about the overall structure. Below are websites that might be helpful:

• Freecreatives

If you are in doubt, break your speech down into minute detail and align it with the sales presentation. Also, prepare cheat sheets — the latest price list, full specifications, etc. This way, you will be able to fend off any questions from the public.

Wrapping up

A good sales presentation fits the audience. Put yourself in the client’s shoes and wonder, what would YOU want to listen about? What facts might comfort you, and what questions might arise? With the customer in mind and with thorough preparation, your presentation will be a sure hit.

No credit card required

Become one of our successful clients

With over 100,000 thriving companies on board, Snov.io continues helping businesses grow. Here's what our users say about their experience.

"Our sales revenue has grown by 18% since we started using Snov.io"

Joey Mallat

"With Snov.io we discovered new ways of lead generation."

Ramzi Barkat

"Snov.io helped us collect more than 80,000 leads in a month, accelerating our search for emails while reducing the cost per lead."

Dmitry Chervonyi

"We needed something that would help us automate, send emails just in time, yet feel personalized and human. We started looking for a solution, and we found Snov.io."

Sofiia Shvets

"Snov.io’s Email Finder reduced the time it took us to find email addresses by almost 50% and the lead generation efforts by 20%."

Jaswant Singh

"One of our clients got 23 email meetings scheduled from just 117 emails sent with Snov.io."

Deepak Shukla

"We needed an additional contact channel, and discovering Snov.io has allowed us to boost our conversion rate, both contact-to-reply and contact-to-call."

Kirill Rozhkovskiy

"The open rate for the emails sent to leads collected and verified with Snov.io tools went from 25% to 73% in just one month, which resulted in 95 business meetings with potential customers. "

Ricard Colom

Related Words and Phrases

Bottom_desktop desktop:[300x250].

Revenue Hub

Accelerate revenue execution

CPQ (Configure Price Quote)

Automate quotes & subscriptions

CLM (Contract Lifecycle Management)

Streamline contract signings

Manage revenue lifecycle

Subscriptions

Unlock recurring revenue

Expert Implementation & Success

Top integrations, top features.

Revenue Operations Events

Revenue Operations Jobs

Revenue Operations Podcast

Revenue Operations Terms

Trending Topics

• Infographics
• Customer Portal
• Pricing & Plans
• Feature Comparison
• Request a Demo
• Request a demo

Sales Pitch

Table of Contents

What is a sales pitch.

A sales pitch is a persuasive presentation or dialogue meant to convince a potential customer to buy a product or service. It is a critical component in the sales process that highlights an offering’s unique value proposition and addresses the prospective buyer’s specific needs, challenges, or desires.

When most people think of a “pitch,” they think of the classic scenario where a salesperson presents to a group of potential clients. But there’s a lot more to it than that. And, in reality, most pitches don’t follow that format.

Your pitch could be:

• A scripted call
• An impromptu conversation
• A video sales letter (VSL)
• A product demo
• A slideshow presentation
• A proposal with pricing and a timeline
• A collection of selling points you’ve memorized for networking events

Or, yes, it could be a comprehensive, 10-minute slideshow and demo you deliver to decision-makers.

In fact, you’re essentially delivering a pitch every time you tell a lead about your product, meet someone at a networking event and explain what your company does, or email a prospect to schedule a demo. And depending on the situation and medium, you’ll tailor your approach differently.

• Elevator pitch
• Product pitch
• Sales presentation
• Sales proposal
• Sales script

Are Sales Pitches Relevant in Modern Selling?

The short answer: Yes, but not in the same way.

The concept of the “pitch” originated from personal selling in the late 19th and early 20th centuries, with firms like National Cash Register and Coca-Cola leading modern salesmanship. Over the decades, sales methodologies have continued to evolve.

For example, in the early 20th century, phrenology-based sales techniques suggested by Ford Motor Company and relationship selling popularized by Dale Carnegie’s “How to Win Friends and Influence People” exemplified this.

However, those methods have given way to more sophisticated approaches like consultative selling and solution selling , which gained traction in the 1970s. These approaches emphasize a partnership between the salesperson and the prospect to create a mutually beneficial outcome​​.

In more recent times, frameworks like MEDDIC and SPICED have further refined the sales process, focusing on how the seller can identify and connect with different members of a buying group and tailor their pitch to each one’s needs.

The relevance of sales pitches in the modern era, however, is subject to the transformative impact of technology and changing buyer preferences. Now, we have hundreds of platforms and tools for sales and marketing — CRM, social media, data analytics, you name it. Today’s sellers can take more personalized and targeted sales approaches.

The modern buyer is more informed and empowered, often preferring self-research over direct sales interactions ( 75% of B2B buyers prefer a rep-free sales experience, according to Gartner). This shift necessitates a change in sales strategies, moving away from traditional pitch-centric approaches to a more value-driven, consultative, and customer-centric model.

10 Types of Sales Pitches

How you approach different types of pitches has a lot to do with where potential customers are in the funnel and the relationship you’ve built with them thus far. Throughout the buying process, you’ll use several different pitches, each with a different purpose.

1. Elevator Pitch

An elevator pitch is a concise, impactful speech designed to introduce yourself, your work, or your project in a way that sparks interest in the listener. The name “elevator pitch” reflects the idea that your spiel should be as brief as an elevator ride, typically 30 to 60 seconds.

As a salesperson, you might use an elevator pitch in various scenarios:

• Job interviews
• Networking events
• Short sales calls
• Chance encounters at trade shows

The primary goal is not to close a deal on the spot but to pique interest. You want to make a strong enough impression to warrant a more detailed discussion later​​.

2. Cold Call Pitch

A cold call is a sales call to someone who has never interacted with your company before. You found their profile and contact information during sales prospecting , and you think they might be a good fit for your product/service.

You’re calling the prospect out of the blue here. And you’re normally following a script (or, at the very least, a framework).

The objective is to introduce yourself, your company, and a product or service that could be valuable to the prospect. Your goal is to get them talking — capture their attention, actively listen to their situation, and ask engaging questions that encourage them to open up.

Once you establish a rapport and determine their needs, you can adjust your pitch accordingly. That’s where you convince them to take the next step in the buying journey, which could be scheduling a demo, attending a webinar, or simply agreeing to receive more information.

3. Warm Call Pitch

A warm call is a sales call to someone who’s already had some interaction with your company before. For example, they may have downloaded an eBook from your website or attended a webinar. When you call a marketing qualified lead (MQL) or referral, that’s a warm call.

Generally, they’re easier than cold calls because the prospect has already shown some interest in your company’s offerings. You won’t have to do gymnastics just to get them talking, you can hop straight into sales qualification .

A warm call pitch is similar to a cold call pitch, but you have an extra layer of familiarity to build upon. You can leverage data from previous interactions with your company to tailor the conversation, making it more relevant and personalized for the prospect.

4. Email Pitch

Email is one of the most common ways salespeople reach prospects. But it’s just as easy for recipients to delete sales emails without reading them. To be effective, your email pitch needs to be succinct and tailored to the recipient, with a compelling subject line (40-50 characters, or 4-7 words).

From there, you might:

• As a compelling, open-ended question
• Use storytelling to emotionally resonate with the reader
• Highlight social proof to build credibility
• Share a benefit or pain point directly related to the recipient’s business

You’ll never sell something over email alone. In an email pitch, your main goal is to get your prospect to read the message and engage with your content. You can then follow up with a phone call or schedule a meeting.

In other words, the call-to-action at the bottom (e.g., to book a call) and the message leading up to it is your sales pitch here.

5. Social Media Pitch

A social media pitch is sort of like an email pitch in the sense that (a) you aren’t trying to outright sell the product and (b) you want the recipient to continue onto another stage of the process. The difference is it’s more casual and conversational than email.

You might reach out to prospects through social media for several reasons:

• They’re part of your target audience
• You’ve identified them as a potential buyer from their online activity
• You’ve engaged their content, or they’ve engaged yours
• You’d like to create a connection with them on a personal level before diving into a sales discussion

Most of the time, social selling in B2B happens on LinkedIn. But you may use Twitter (X), Facebook, TikTok, or Instagram to do business.

In any case, the idea is simple: start a conversation with your prospect. Ask them relevant questions, share some valuable content with them, or establish a mutual connection. THEN you can move into your sales pitch.

6. Demo Pitch

In a sales demo , you present your product or service to potential customers, with the primary goal of either closing a sale, moving to the proposal phase, or obtaining a follow-up meeting to further discuss.

Making your demo pitch as effective as possible is all about the preparation. The sales rep qualifying the lead needs to ask insightful questions beforehand to understand their challenges, interests, and goals, as well as who’s involved in the decision-making process and how.

With that info, simplify your demo by highlighting key features of interest to prospects, avoiding overwhelming them with every product feature. Showing how your product applies to relatable daily scenarios helps emphasize its practical value.

During the demo, engage prospects by asking questions that prompt them to compare your product to their current solution and see its benefits.

7. Competitive Differentiation Pitch

Competitive differentiation is the part of your sales pitch that convinces potential customers your solution is the best for them by showing what the alternatives lack and how yours fits better. It focuses on product value and benefits over competitors (think: features, quality, pricing, customer service, innovation).

To effectively separate your offering from the rest, you need to:

• Use real data and examples of how your product outperforms the competition
• Emphasize the unique features and benefits your product offers that others don’t
• Tailor your pitch to your prospect’s specific needs and pain points 
• Present visual aids, demonstrations, case studies, and customer testimonials to validate your claims

In every deal, you’ll highlight product differentiation at some point. But, if you operate in a crowded market or you’re innovating against one big competitor, you’ll need to make the competitive landscape a focus of your pitch.

8. Value Proposition Pitch

A compelling value proposition is crucial for differentiating your business, attracting customers, and driving sales by making a persuasive case for choosing your brand over others. At around 2-5 sentences, it’s shorter than an elevator pitch.

When writing a value proposition , make sure it meets three key criteria:

• Specificity
• Pain points
• Exclusivity

The value proposition is not a slogan or mission statement. In terms of pitching it, however, it’s crucial to integrate it into various aspects of your business, from your company’s website and marketing campaigns to sales processes and investor pitches.

9. Consultative Sales Pitch

89% of buyers describe the sales reps they ultimately do business with as “trusted advisors.” And the reason for that is simple: they take a consultative approach to selling.

Whether it’s a complex B2C product like solar, a vehicle, or a home security system, or business software or consulting services, working with the customer to curate the best possible solution is key.

• Ask open-ended questions about their needs and challenges
• Listen actively to understand their pain points and goals
• Make genuine recommendations according to their requirements and preferences

Earlier on in the sales process , you’ll map out how you plan to guide them through the configuration process. When you pitch the final product, you will go through all the details, explaining why each one suits their needs and which goals it’ll help them fulfill.

10. Storytelling Pitch

Storytelling is all about stringing all the different aspects of your product together in such a way that your customer sees the vision from start to finish. Though salespeople often use storytelling throughout their conversations to paint a picture, the storytelling pitch happens at the bottom of the funnel. You’re ready to formally present the final product in a sales deck.

• Start with the problems your buyers deal with
• Highlight what those problems are costing them
• Move onto your product
• Show the opportunity is far to great to ignore
• Map out the consequences if they don’t take action

You’ll use storytelling to build urgency. This is critical when you’re delivering formal pitches, like sales decks. That’s where the right structure can be the final push a buyer needs to say “Yes.”

Best Practices for Writing an Effective Sales Pitch

Writing a successful sales pitch is equal parts process and delivery. Here are some best practices for creating effective sales pitches that’ll help you close more deals:

• Don’t come on too strong. A lot of salespeople oversell in the DMs or email inbox when they really should be stimulating a conversation. Buyers don’t want to hear about the product unless they’re asking for additional information.
• Remember: NOBODY likes being sold to. There’s a reason three-quarters of buyers don’t even want to speak with a rep. You’ll come off as untrustworthy if your pitch is focused more on selling than it is on finding a solution.
• Show you’ve done your research. The more generic your pitch is, the less success you’ll have connecting wtih buyers. In the prospecting phase, it takes 1 minute to personalize an email or message. As a lead moves down the pipeline, take note of everything they tell you. Use that info in your pitch.
• Include relevant social proof. Buyers don’t want to hear how great your product is from you alone. Stats, case studies, testimonials, and referrals from customers in the same situation (e.g., same headcount, type of company, and pain points) are often the deciding factor.
• Use storytelling elements, no matter the format. You always want to lead with something about the prospect. This shows you understand their situation and relate to them. Use a framework like AIDA or PAS to highlight a problem or fear they have before presenting your product as a solution.
• Inject some personality. Humor, wit, or just a healthy dose of excitement will set you miles apart from other vendors the lead is considering. It also makes you seem like a real person, so they’re automatically more inclined to do business with you.

When to Give a Sales Pitch

Of course, every pitch is different. The “when” is, therefore, somewhat subjective. Broadly speaking, you shouldn’t pitch someone until:

• You know they’re the decision-maker
• You’re confident you can help them
• You’ve got social proof and case studies to back up your claims
• You have enough context to use storytelling
• The prospect has expressed some interest

In the case of longer pitches, like demos and sales decks, the buyer (or buying group) will actually ask you to pitch them.

To determine the ideal time, you’ll need social awareness. Much of it depends on the conversation itself. Listen actively to what the prospect is saying, how they’re saying it, and their body language.

Elements of a Winning Sales Pitch Deck

1. cover slide.

The cover slide is easy. It includes the name of your company, logo, and tagline (if you have one). You’ll also include details like the date, the buyer’s name or company, and your own name.

2. Introduction

This is a brief intro of you and your company. It sets you up as a trusted advisor. Talk about what your company does, how long you’ve been around, and any impressive stats (e.g., customer retention rate). You might also mention mutual connections or clients.

3. Problem Statement

Your first slide should be about the problems your buyer faces. They’ll have listed these out, but common types of pain points include:

• Product positioning
• Comunication and alignment
• Financial issues
• Operational inefficiencies
• Growth challenges

This is where you set up your story. Get affirmation that the buyer has felt these pains before moving along.

4. Risk Avoidance

What’s the cost of doing nothing? What is the cost to the buyer thus far? Use a slide or two to illustrate that (and visualize it with data). You’re reminding the buyer about the pain they’ve experienced.

5. Value Proposition

If your buyer is already thinking about the risks of inaction, you’ve set yourself up nicely for presenting your product. Share what the buyer stands to gain by choosing you as their solution in a few sentences. This is your “value proposition” pitch.

6. Product or Service Overview

Now, you can dive into the nitty gritty of your offering. In these slides, everything should be customized. You should have different features, benefits, and information prepared for different decision-makers and their requirements.

• Technical buyers want to know about the specs
• Executives need to see what it’ll do for their bottom line
• End users want a product that’s usable
• Budget controllers care about cost

Don’t waste time on features, use cases, or offerings your buyer won’t use. Narrow it down to only the most important details.

7. Customer Success Stories/Testimonials

Give one or two explanations of how your product/service helped similar customers. These should be short case studies that describe the problem, how your product solved it, and what the results were.

8. Competitive Analysis

This is your competitive differentiation pitch. Start by visually breaking down where each competitor stands in terms of features, pricing, and capabilities. Then, walk through comparison slides that show what makes you different.

9. Financial Projections

You won’t be able to accurately forecast cost savings or revenue increases because there are so many factors involved (in fact, you shouldn’t “promise” anything with a specific number). But, you can still have projections that show potential ROI based on your customer data and industry insights.

Pro tip: This works best if you’ve already quoted the prospect a ballpark price earlier in the sales process. You can show how much they’re leaving on the table vs. what their current solution is costing them.

10. Call to Action

What should the audience do next? If it’s a demo or trial, give them instructions for starting one. If it’s an agreement, talk about the next steps for contracting. Be specific and clear.

Sales Pitch Examples

To improve your conversion rate, you have to go above and beyond. The average decision-maker receives 121 emails per day . You have to stand out.

Here are two examples of fantastic sales pitches and what makes them great:

ActiveCampaign’s BDR Pitch

ActiveCampaign’s outbound business development team crafted a pitch that goes beyond customer problems by showcasing further benefits. Using their 85,000-member customer base as social proof, the pitch is customer-centric, emphasizing meaningful experiences for potential clients’ customers.

The pitch is concise, adaptable to the prospect’s specific business and pain points, and employs a unique strategy of “negative reverse-selling,” which builds credibility by showing understanding and empathy towards the prospect’s situation​​.

DoorBot’s Shark Tank Pitch

Jamie Siminoff, the founder of Ring (formerly DoorBot), used a direct demonstration approach on Shark Tank that was highly effective, even though he didn’t secure a deal on the show. He began by illustrating the problem in a real-world scenario, immediately engaging the audience without explicitly stating the issue.

By demonstrating the solution through his product and connecting it with a broader story about the opportunity in the market, he made a compelling case for his product. This approach is powerful as it demonstrates the product in action, establishes its reliability, and presents a clear opportunity, all wrapped in a story that connects with the audience.

Benefits of Using Sales Enablement Technology in Sales Pitches

Sales enablement encompasses the tools and processes used to support successful sales interactions, including pitches.

Using software platforms and plugins in your sales pitch can help your team:

• Handle on-the-spot objections with real-time suggestions
• Emulate the most successful pitches with AI analysis
• Personalize each pitch to different decision-makers and their needs
• Access presentation materials, customer success stories, and competitive analyses instantly
• Save time with automated follow-ups and engagement tracking
• Analyze pitches retrospectively for delivery, body language, and other factors

People Also Ask

Who gives a sales pitch.

A Sales Developemnt Representative (SDR) or Account Executive (AE) typically gives a sales pitch. However, anyone in the sales team may be involved depending on the complexity of the sale. For instance, an executive may handle the pitch for a high-value enterprise deal.

What makes a good sales pitch?

A good sales pitch is concise, focuses on the customer’s needs, incorporates storytelling, provides clear solutions, and includes social proof to build trust and credibility​​​​​​​​.

How do you introduce yourself in a sales pitch?

Introduce yourself briefly by providing your name, role, and company. Keep it professional and concise. If you have one, you can also mention a mutual connection to immediately establish credibility with the prospect.

Multistep request a demo popup

9 Incredible Sales Presentation Examples That Succeed

In our analysis today, we’ll be reviewing the top sales presentation examples.

Why? Because customers want to understand how you’ll be able to add value to their businesses. As such, how you deliver your sales presentation in of the essence.

As tempting as it may be, you need to steer away from thinking of a sales presentation as a “pitch”. This is because, in baseball, the best of pitchers tend to strike batters out.

Since this is not something we want to do, we’ll look at creating convincing pitches that resonate and get hit right out of the park.

By the end of our review, you should have the tools you need to make that home run and meet all your goals.

What is a Sales Presentation?

Elements of a great sales presentation, 1. 21 questions, 2. clarify the priorities, 3. customer is always right, 4. moving pictures, why sales presentation is important for businesses/sales reps, 1. face-to-face, 2. engagement, 3. flexibility & versatility, 4. consistency, overview of the top sales presentation examples, 1. snapchat, 4. salesforce marketing cloud, 5. office 365, 7. immediately, 9. talent bin.

A sales presentation refers to a formal and pre-arranged meeting online or at a location where a salesperson gets to present detailed information about a product or product line.

A great sales presentation is one that endears a brand to prospects. For this to happen, you first need to ensure that it’s not purely focused on products. Rather, it should be tailored to connect with your audience.

The trick, therefore, lies in making your narrative compelling.

Living in the informational age has forced salespersons to change tack when handling customers. This is because more than ever, prospects have all the relevant data about what they want right at their fingertips.

As such, before you make your presentation, you need to first ensure that the information you have is relevant. You can then use that as a Launchpad to connect with prospects.

Importantly, you need to practice listening and avoid religiously sticking to a script before responding to objections.

Often times, salespeople tend to spend plenty of time preparing for what they want to say to customers. While this is perfectly okay, it’s also essential to dedicate enough time to draft the right questions to ask.

With an objective outline of questions, you may actually find yourself deeply engrossed in conversation with prospects.

If you find that prospects are not willing to fully confide in you, it’s good practice to tweak your setup with leading questions before tabling open-ended questions . The responses they share will be able to inform you on how to proceed with the interaction.

Before you begin your sales presentation, you need to first clarify what their priorities are. It’s also good practice to inform them that you’ll be making logical pauses during the presentation to query about what they think about certain points raised.

If you’re unsure about what kind of questions to ask, try to frame the questions from the prospect’s point of view.

Questions like, “How do you see that fitting into your existing process?” and “How does that compare to what you’re currently doing?” are great ways to frame your inquiries.

As always, the end-goal is to close sales. You can facilitate this happening by promoting engagement levels.

When handling prospects, it’s best to first talk more about them, and less about you. If you have prepared “about us” slides, then have them featured right at the very end of the presentation.

Ideally, you want to put more emphasis on your customers’ goals, expected outcomes, and then divulge how you’ll lead them towards success.

To further convince them to join your bandwagon, it’s important to showcase how others have benefitted from your initiative.

If a picture is worth a thousand words, then video is the real deal.

By incorporating videos as part of your sales presentation, you’ll be able to break the monotony that usually exists in text-only slides. While making your presentation, try to also walk about the room and engage your audience.

If you follow through on these steps, you’ll realize you have plenty of talking points throughout.

As a suggestion, try to also make a video about how you can aid your prospect’s company. It also wouldn’t hurt if you interview a couple of team members and hear their take on a range of issues.

As a salesperson, you can use sales presentations to inform, educate, inspire and persuade prospects to buy your products.

A well-crafted and detailed presentation can actually help a business reinforce its reputation and act as a showcase of the level of professionalism.

Before we list out a host of sales presentation examples, it’s best to first note that they are a great way to meet up with customers and prospects in person.

Through face-to-face interactions, you can build trust and reinforce existing relationships . When done right, you may realize an influx in the number of purchases after such meet-ups.

Sales presentations are great when it comes to audience engagement. This is because images have the power of captivating audiences while bullet points can help them follow the logic of the entire presentation.

By injecting theatre during the presentation, you can leave a lasting impact on individuals. This is quite in contrast than if you decided to just talk to them. This heightened sense of engagement is great since your message is properly relayed to your audience.

Sales presentations are fantastic because you can swiftly change up the content and make modifications on the fly. They are vastly better than printed mediums like brochures where you have to stick to the agenda and making tweaks is usually an expensive undertaking.

Presentations are also a versatile communication tool. You can employ them in one-to-one meetings or in large meetings that require you to make use of a projector. Alternatively, you can choose to expand your reach by making them available for online viewing and downloading.

Sales presentations offer you a structured way to communicate about different products, services, and companies.

If you’re working in an organization, you’ll realize that people in various departments are capable of communicating information in a consistent fashion.

Having revealed this, it’s worth pointing out that you need to make good use of bullet points/prompts to ensure that you always remain objective and stress on the key points.

Snapchat , the impermanent photo messaging app, is a big hit among millennials.

Having been conceived as part of a Stanford class project in 2011 under the initial name of Picaboo, it’s has quickly risen through the ranks. Today, it’s one of the most dominant social media platforms out there because it encourages self-expression in the here and now.

• From this sales presentation example, you can clearly see what Snapchat was trying to do. While a large portion of it is filled with fine print and explanations, they’ve divided it into major talking points that readers simply can’t miss. This strategy is great since it ensures even readers who simply want to skim through the content are able to catch all the highlights.
• Impressively, they also created content that resonates with prospects of varying levels of knowledge. This is a fantastic strategy since it increases the probability of closing a deal.

The self-proclaimed “front page of the internet” has been shaping trends for a good minute now. Eager to impress, the sales honchos at Reddit decided to go the sales presentation route and won hearts while at it.

• Reddit’s opening image of a cat riding a unicorn has great visual appeal and helps leave a lasting impact with audiences
• This is one of the best sales presentation examples because Reddit strives to remain objective and stick to its brand identity
• Reddit also makes great use of memes and pop-culture images to get their message across. This is a great strategy since Redditors love this kind of content. In addition, it helps the brand stand out from the rest because of the “X” factor in their presentation.
• The round data figures shared by Reddit are also striking since they help their audience to digest the information and get to thinking how a product/service can help them grow

This social media management tool gives you the freedom to manage multiple social media profiles in a single dashboard.

• Their sales deck is fast-paced and begins with them sharing how they have left an impact on the social media scene. This is a brilliant strategy since it helps audiences get a breakdown of the services offered without much ado
• In other slides, Buffer goes at length to share their milestones and how they’re planning to grow their reach in the years to come. This is one of the finest sales presentation examples because it’s systematic and they manage to bring the message home with every slide

Salesforce is renowned as being the driving force behind one of the world’s top CRM solutions, Sales Cloud. Through their ventures, they’ve been able to transform how enterprises (including fortune 500 companies), connect with clients.

• Salesforce crafted one of the best sales presentation examples because they were able to simplify the sale and help prospects further down the sales journey
• They also broke down the complex processes involved in simpler formats using visual diagrams and flowcharts
• By incorporating images and text overlay slides, Salesforce made a point of ensuring that you have a better understanding of what their services were all about

Microsoft’s subscription-based productivity suite is great for collaboration in the workplace. We’ve listed them out as one of the best sales presentation examples because they came up with a comprehensive layout that really spoke to the masses.

• The color scheme employed was in line with their productivity apps. By doing so, the designers sought to maintain synergy with the move acting as a clear show of consistency all around.
• The images used on every screen is a pointer to the fact that they have a dedicated team that aims to foster collaboration at the workplace. Commendably, the text sections also have a bright, vivid block of color to ensure clarity. This is a fantastic strategy since colors allow audiences to dart their eyes across the screen and focus on what really important

This end-to-end product management software comes in handy in supporting the product journey. If you’re a product manager, you’re surely going to love having it as a go-to tool since you have the power to convert great ideas into great products.

• The minimalist concept behind this approach makes it one of the most exemplary sales presentation examples
• The content layout is also super-duper. As you read through the informal tone, you get an impression that you’re actually conversing with a friend over coffee than actually sitting through a meeting getting pitched on why you should adopt a product
• The short sentences are also super engaging and the text in parenthesis gives you the impression that you’re actually getting the scoop on a trade secret

This fantastic platform was built with the sole intent of making the workplace a happy place to operate in. With Immediately, you get the opportunity to focus on the tasks that really interest you.

• By making use of stock photos and callout bubbles, Immediately perfectly illustrates various audiences’ pain points and helps create a sense of relatability
• There’s great personalization involved throughout the slides which helps the brand connect with various audiences. As a salesperson, you can borrow a leaf from this approach and embrace it to drive home the essence of your product.

Zuora is an enterprise software company does a great job of providing bespoke subscription-based services.

Through its ventures, the company has been able to produce one of the standout sales presentation examples. Here’s why we think they are definitely winning:

• Their presentation largely constitutes images and minimal text with thought-provoking facts
• The backgrounds are laden with images. This is a masterstroke since it helps personalize and distinguish the brand from the competition.
• The wordplay is excellent and the imagery used gives you a contemporary feel about things. This is perfectly in line with their brand message of how important it is to adapt to the times. If you think that they can help you position yourself in the market, then, you need not look further!

This online applicant sourcing and tracking software enables organizations to discover top talent by gathering implicit data from a large pool.

• Great graphical layout and use of white space to represent numbers. The colors incorporated are quite brilliant and go a long way in telling the narrative.
• The bulleted points have greatly help compartmentalize detailed content. You can implement this same approach if you’re looking to ensure that your audience follows the message.
• Compelling imagery is used to convey their brand message and compel prospects to take up their services

So there you have it. We’ve highlighted nine of the top sales presentation examples to get your creative juices flowing.

Hopefully, you’ll be able to convert more prospects into paying customers !

Do you think there are some sales presentation examples we’ve missed?

Which ones do you fancy?

Let us know in the comments section below!

Jack is known for leading the charge in sales innovation. He has a proven track record of working with top organizations to help them integrate social into their traditional sales process.

What The Future Of Social Media Looks Like

Everything You Need To Know About Hiring Your First Five Salespeople

Related posts.

Lenovo activated the first Cleo ‘For Good’ Marketing campaign.

Consultative Selling Techniques: 7 Steps to Selling More

B2B Sales Trends in 2020: What You Must Know

Write a comment cancel reply.

Save my name, email, and website in this browser for the next time I comment.

Type above and press Enter to search. Press Esc to cancel.

• Cambridge Dictionary +Plus

Synonyms and antonyms of presentation in English

Presentation, synonyms and examples, see words related to presentation, presentation | american thesaurus.

Word of the Day

Your browser doesn't support HTML5 audio

of or relating to birds

Dead ringers and peas in pods (Talking about similarities, Part 2)

Learn more with +Plus

• Recent and Recommended {{#preferredDictionaries}} {{name}} {{/preferredDictionaries}}
• Definitions Clear explanations of natural written and spoken English English Learner’s Dictionary Essential British English Essential American English
• Grammar and thesaurus Usage explanations of natural written and spoken English Grammar Thesaurus
• Pronunciation British and American pronunciations with audio English Pronunciation
• English–Chinese (Simplified) Chinese (Simplified)–English
• English–Chinese (Traditional) Chinese (Traditional)–English
• English–Dutch Dutch–English
• English–French French–English
• English–German German–English
• English–Indonesian Indonesian–English
• English–Italian Italian–English
• English–Japanese Japanese–English
• English–Norwegian Norwegian–English
• English–Polish Polish–English
• English–Portuguese Portuguese–English
• English–Spanish Spanish–English
• English–Swedish Swedish–English
• Dictionary +Plus Word Lists

Add ${headword} to one of your lists below, or create a new one.

{{message}}

Something went wrong.

There was a problem sending your report.

Synonyms of sales

• as in transactions
• More from M-W
• To save this word, you'll need to log in. Log In

Thesaurus Definition of sales

Synonyms & Similar Words

• transactions
• negotiations
• silent auctions
• garage sales
• rummage sales

Thesaurus Entries Near sales

Cite this entry.

“Sales.” Merriam-Webster.com Thesaurus , Merriam-Webster, https://www.merriam-webster.com/thesaurus/sales. Accessed 26 Apr. 2024.

More from Merriam-Webster on sales

Nglish: Translation of sales for Spanish Speakers

Britannica English: Translation of sales for Arabic Speakers

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

Can you solve 4 words at once?

Word of the day.

See Definitions and Examples »

Get Word of the Day daily email!

Popular in Grammar & Usage

More commonly misspelled words, commonly misspelled words, how to use em dashes (—), en dashes (–) , and hyphens (-), absent letters that are heard anyway, how to use accents and diacritical marks, popular in wordplay, the words of the week - apr. 26, 9 superb owl words, 'gaslighting,' 'woke,' 'democracy,' and other top lookups, 10 words for lesser-known games and sports, your favorite band is in the dictionary, games & quizzes.