Research paper vs white paper: how are they different?

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  • September 14, 2022

Research paper vs white paper is a conundrum white paper writers frequently encounter. Most people had to write research papers when they were in high school and college, and many people work in industries where researchers and scientists publish research papers to inform colleagues and industries of what they’ve learned. So when they hear someone mentioning white papers, they can’t be faulted for assuming they’re the same thing. (Originally, a white paper was an official government report.)

What are research papers?

Research papers are formal documents or scientific articles exploring a particular subject in detail, and supporting the writer’s contention or arguments by including evidence from outside experts and other sources. Most research papers follow standardized structures, often beginning with some type of a thesis statement, presenting a series of arguments or sources in support of that statement, and ending in a statement about whether the thesis was successfully proven.

For students, academic papers are usually assigned to determine their mastery of a topic or their ability to write in traditional academic style. Professionals use peer reviewed research papers for a different reason. They want to share an idea they had and whether it proved to be possible, useful, or even valuable.

Scientific papers

Peer reviewed research papers are particularly important in the sciences. For example, many medical advances are first documented by the doctors or other scientists who discovered and tested them. An oncologist may stumble upon a combination of treatments that’s particular effective on a difficult-to-treat cancer. The doctor tests his idea following standard procedures and protocols and discovers it’s effective 86 percent of the time, so they write a research paper explaining the treatment and recommending the next steps for researchers.

The scientific research paper process is designed to explore all existing knowledge to create new ideas and discoveries, then document everything to help the scientist who pushes the frontiers of knowledge even further.

Publishing research papers

Recognition of the value of what a particular research paper analyzes often comes in the form of being published in an peer reviewed academic journal. Generally, an academic journal uses a peer review process in which several professionals read papers that have been submitted before publishing research papers. They ensure a logical framework is used and also make sure any statistics and other information used reflect peer reviewed research standards.

What is a white paper?

White papers are documents that explore complex issues to educate audiences. When used in a marketing or policymaking context, a white paper provides enough facts and arguments to convince people that your product, service, or strategy offers the best solution for the situation, educating them about the issue and making a case for your position or advice. Potential customers search for the information found in white papers.

White papers offer an excellent way to explain what makes your solution better than competing alternatives. You can use them to provide a technical discussion or summarize key information about a particular issue or problem to help the reader develop a stronger understanding. You describe common problems current and prospective customers face and provide detailed explanations as to how your approach provides the best solution.

Unlike ads and brochures, white papers are generally not promotional, without a strong sales pitch. Because the audiences that white papers target — such as engineers, CFOs, and CEOs — tend to distrust materials that appear to be more “salesy” than informative, most white papers are simply set up to look like trade magazine articles with fewer pictures.

So research paper vs white paper?

As in how they are different? First, they have two very different purposes. The purpose of a research paper is, for students, to prove mastery of a subject. For professionals, it’s to advance knowledge by sharing discoveries. A white paper, on the other sheet, is a tool to share information and influence decision-making.

Research papers explore all existing knowledge and can never have enough of it. White papers focus on a handful of points. Just enough knowledge to help someone make the right decision and nothing more. Research papers expand the mind, white papers attempt to narrow it.

Typically, research papers are written in the stiff, formal style that’s used in the academic world. You’ll have no trouble recognizing it from your memories of 8th grade English or your college composition class (or whatever fancy term your college came up with because they didn’t think you were smart enough to realize it was a composition class). Remember that long list of rules Mrs. Handsdown recited and all the red ink on your graded papers? Now when you write an email, you sometimes worry that she’s somehow going to see it, and you’ll feel her hovering over your shoulder.

The most effective white papers are written in a friendly, conversational way . Mrs. Handsdown would be very disappointed in you, but your boss will think you’ve become a genius. How so? It starts with the voice and tone of the written word. So you’re already a little confused. How could the written word make sound? Well, I didn’t say that. I said the voice and tone and not sound.

Literacy — the ability to read — is a relatively recent development in the evolution of our species. From the time we were magically created, hatched, or (whatever your image of life celebrates), until mere centuries ago, we had no way to communicate in writing. So we spoke. More important, we listened. Listening could keep us alive. Gradually, we learned the value of sharing what the old had learned from life so the young could take their places.

That was a long time ago, but you know what’s funny? Much of our mental wiring is from that era. Our brains do a great job of collecting and managing information. Was that the doorbell? Did a bird hit the window? Is that noise coming from beast of sharpest teeth? Your brain reacts to all three events the same way. It triggers hormones to kick up your energy and sharpen your senses so you don’t miss a thing. Thanks to some mutual ancestor who managed to stay a step ahead of a sabertoothed tiger, sound gets our immediate interest.

So we’re conditioned to listen for and pay attention to voices. Think of how many of the best times you can remember were spent in conversation with friends or family. Think of the number of interactions you have with other people on a given day, and what percentage include at least some conversation, even if it’s just “mornin’.”

As children, we grasp reading by connecting words with their associated sounds. And because the spoken word is so comfortable for us, we begin to recognize it in what we read. As we read a paragraph, we “hear” a voice in our heads. The voice is how we think the author or the character sounds. Not sure what I’m saying? Have you ever read a book and then seen a movie made from the book? A character speaks and you think, “Hey! He doesn’t sound like that!” You heard his “voice” when you read the book.

Based on the voices they hear, people draw very important conclusions about you. They decide whether you can be trusted. How you will treat them. Whether you’re genuinely friendly or just acting nice. You can control that impression, because you can control that voice.

Sometimes, presenting the right voice means ignoring some of those grammar rules Mrs. Handsdown drummed into your head. Why? Effective copy talks to people, and people don’t speak with textbook grammar. We start sentences with conjunctions, we end them with prepositions. We even use fragments. (That doesn’t mean grammar is unimportant. Forgetting basic agreement or structure can make you sound uneducated. Don’t be afraid to break rules – but do it selectively and with reason.)

By writing a white paper in a friendly, conversational way, you’ll tap into our desire to listen to voices and do a better job of capturing the reader’s full attention.

Is grammar for research and white papers different?

As I mentioned, research papers are usually written in that formal, stuffy academic style taught in high school English and college Composition classes and often used by technical writers.

But writing white papers isn’t about trying to please strict English teachers or jaded Composition instructors. Writing white papers is about selling. Telling. Convincing. Entertaining. Emphasizing. Doing that effectively demands copy that’s individual and personal. In fact, the more copy sounds like conversation, the more effective it tends to be.

That doesn’t mean you should ignore basic rules of grammar and syntax. The degree of grammatical correctness should reflect the situation and the audience. If the primary audience for your white paper is a group of university professors, you’ll want to make it more formal. But if you’re writing to industrial purchasing agents, your white paper should use the kind of language they use every day.

How should white papers be written?

Again, the most effective kind of language to use in a white paper is conversational. It really is okay to use contractions (like “can’t” or “won’t”) because they keep copy talky and friendly. It’s also okay to start sentences with conjunctions like “and” or “but,” and to end them with prepositions. And while you learned not to use “you” when writing for school, using it in a white paper will make it seem more like a conversation you’re having with the reader.

Some companies believe in hiring technical writers for white papers, but technical writers are usually more geared to projects like documentation or manuals, not white papers.

As for format, white papers usually begin with a general summary of the issue or the problem, and then go into depth about that issue or problem. Once it has been explored at length, the paper explains the solutions or approaches that have been developed to address the issue or problem, with a focus on the solution or approach that you want to advance. White papers often end with a brief message about your company and what it offers to prospective customers.

Some white papers include a short abstract at the beginning of the paper to summarize the key messages and conclusion. You can also place a list of other references and sources that the reader may find informative at the end of the paper.

Are there different types of white papers?

Companies may use several types of white papers companies as part of their marketing communications efforts. Most white papers fall into one of the following four categories.

1. White papers for background information

Some white papers are designed to provide background information about an issue or a challenge. Their goal is educating the reader about the matter so they can make more informed and/or confident decisions. An example might be comparing the advantages of shipping by truck with those of shipping by train, so a decision-maker is better able to evaluate which is the right choice for their company.

2. White papers for problems and solutions

Many white papers begin by describing a common problem the audience faces — whether that’s machinery that’s breaking down too often because of contamination issues or erosion tearing the topsoil from newly built slopes. Then the white papers examine the solutions available for that problem. With the machinery, it might involve a different type of lubrication or changes to the maintenance schedule. With the erosion issue, it might involve woven mats of organic materials that help plantings become rooted more quickly so they’re better able to withstand water.

3. White papers about processes

White papers can be an excellent way to explain and explore processes, from the many steps in bringing fresh produce from a farmer’s field to a restauranteur’s table, to the insight professionals like architects bring to design and construction of buildings. A well-written white paper can bring these processes alive for people who need to know about how these things work, such as lawmakers who are considering legislation about affecting those processes.

4. White papers presenting collections of information

This strategy is best when you have many bits of information or advice that would be helpful to readers, but none of them warrants a full-length white paper of their own. They’re often presented as numbered documents with titles such as “20 simple ways to improve your fleet maintenance program.” Readers are often attracted to this type of white paper because it’s easy to read and normally simplifies otherwise complex topics.

Could our business benefit from white papers?

If you can answer “yes” to any of the following five questions, it’s likely white papers can help you. In fact, more “yes” answers you provide, the more likely white papers should be part of your organization’s toolkit.

1. Is what you offer complicated, innovative, or different than your competitors?

If your company’s product or service is complicated, innovative, or significantly different from what your competitors provide, creating a white paper may be one of the most effective ways to convince people it’s the best choice for them.

That’s because selling something complex or innovative demands helping the prospect see why it represents a better choice. It’s hard to do that convincingly in an ad or email, but a well-written white paper provides enough facts and arguments to educate them while helping them reach the decision you want.

2. Is advertising not sufficient to explain the advantages of what you offer?

While advertising or other traditional marketing methods can be effective channels, they rarely allow you to get into detail about what makes your product or service better.  Plus, many people are wary of channels such as advertising because they know it’s a blatant sales effort.

A well-crafted white paper is an informational tool that seeks to educate the reader. Because the white paper doesn’t appear to be as promotional, people will give it more credence. Plus, people tend to hang onto white papers longer than they retain ads, giving your message a longer life.

3. Do prospects and customers find it hard to grasp your value proposition?

Like you, your customers and prospects are hungry for good information, but they’re also busy. Because their time is limited, they appreciate practical guidance that’s focused on their specific needs, and they trust white papers more than other channels.

They’re willing to take the time to read white papers because they need to know something. Maybe they want to better understand a new technology. Perhaps they’re desperately seeking a solution for a problem that’s hurting their business. Or it could be that they want support for a recommendation they’re making to their bosses. Whatever the reason, white papers provide trustworthy information and improve their perception of your organization and what you offer.

4. Is your sales process lengthy?

If your product or service is a commodity, is easily understood, or typically is purchased on impulse, a white paper probably won’t do much for you. But if you’re selling a high-value product or service that takes many weeks or months to move from initial interest to finished deal, a white paper can help you speed the process along.

5. Does your customers’ decision-making process involve many people?

Often — particularly with items that involve a significant investment of capital, such as plant equipment — purchase decisions are not made by just one or two people at your prospect. They may have the status and authority to recommend what you offer, but getting final approval may require the blessing of everyone from production engineers, to the operations team, to the CFO and CEO. Unfortunately, you and your team can’t speak with everyone who will play a role in the decision.

That’s when a white paper can stand in for you. A white paper that discusses the advantages of what you offer, contrasts it with other options, and explains how users can get the greatest value from it will help you communicate with decision-makers you can’t reach directly. When your contact attaches your white paper to their recommendation, it not only provides evidence that it’s the right choice, but it may help to answer questions and overcome objections other people in the process may have.

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Thesis vs. Research Paper: Know the Differences

It is not uncommon for individuals, academic and nonacademic to use “thesis” and “research paper” interchangeably. However, while the thesis vs. research paper puzzle might seem amusing to some, for graduate, postgraduate and doctoral students, knowing the differences between the two is crucial. Not only does a clear demarcation of the two terms help you acquire a precise approach toward writing each of them, but it also helps you keep in mind the subtle nuances that go into creating the two documents. This brief guide discusses the main difference between a thesis and a research paper.

white paper vs thesis

This article discusses the main difference between a thesis and a research paper. To give you an opportunity to practice proofreading, we have left a few spelling, punctuation, or grammatical errors in the text. See if you can spot them! If you spot the errors correctly, you will be entitled to a 10% discount.

It is not uncommon for individuals, academic and nonacademic to use “thesis” and “research paper” interchangeably. After all, both terms share the same domain, academic writing . Moreover, characteristics like the writing style, tone, and structure of a thesis and research paper are also homogenous to a certain degree. Hence, it is not surprising that many people mistake one for the other.

However, while the thesis vs. research paper puzzle might seem amusing to some, for graduate, postgraduate and doctoral students, knowing the differences between the two is crucial. Not only does a clear demarcation of the two terms help you acquire a precise approach toward writing each of them, but it also helps you keep in mind the subtle nuances that go into creating the two documents.

Defining the two terms: thesis vs. research paper

The first step to discerning between a thesis and research paper is to know what they signify.

  Thesis: A thesis or a dissertation is an academic document that a candidate writes to acquire a university degree or similar qualification. Students typically submit a thesis at the end of their final academic term. It generally consists of putting forward an argument and backing it up with individual research and existing data.

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Research Paper: A research paper is also an academic document, albeit shorter compared to a thesis. It consists of conducting independent and extensive research on a topic and compiling the data in a structured and comprehensible form. A research paper demonstrates a student's academic prowess in their field of study along with strong analytical skills.

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How to Formulate Research Questions

Now that we have a fundamental understanding of a thesis and a research paper, it is time to dig deeper. To the untrained eye, a research paper and a thesis might seem similar. However, there are some differences, concrete and subtle, that set the two apart.

1. Writing objectives

The objective behind writing a thesis is to obtain a master's degree or doctorate and the ilk. Hence, it needs to exemplify the scope of your knowledge in your study field. That is why choosing an intriguing thesis topic and putting forward your arguments convincingly in favor of it is crucial.

A research paper is written as a part of a course's curriculum or written for publication in a peer-review journal. Its purpose is to contribute something new to the knowledge base of its topic.

2. Structure

Although both documents share quite a few similarities in their structures, the framework of a thesis is more rigid. Also, almost every university has its proprietary guidelines set out for thesis writing.

Comparatively, a research paper only needs to keep the IMRAD format consistent throughout its length. When planning to publish your research paper in a peer-review journal, you also must follow your target journal guidelines.

3. Time Taken

A thesis is an extensive document encompassing the entire duration of a master's or doctoral course and as such, it takes months and even years to write.

A research paper, being less lengthy, typically takes a few weeks or a few months to complete.

4. Supervision

Writing a thesis entails working with a faculty supervisor to ensure that you are on the right track. However, a research paper is more of a solo project and rarely needs a dedicated supervisor to oversee.

5. Finalization

The final stage of thesis completion is a viva voce examination and a thesis defense. It includes proffering your thesis to the examination board or a thesis committee for a questionnaire and related discussions. Whether or not you will receive a degree depends on the result of this examination and the defense.

A research paper is said to be complete when you finalize a draft, check it for plagiarism, and proofread for any language and contextual errors . Now all that's left is to submit it to the assigned authority.

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In the context of academic writing, a thesis and a research paper might appear the same. But, there are some fundamental differences that set apart the two writing formats. However, since both the documents come under the scope of academic writing, they also share some similarities. Both require formal language, formal tone, factually correct information & proper citations. Also, editing and proofreading are a must for both. Editing and Proofreading ensure that your document is properly formatted and devoid of all grammatical & contextual errors. So, the next time when you come across a thesis vs. research paper argument, keep these differences in mind.

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If you need us to make your thesis or dissertation, contact us unhesitatingly!

Best Edit & Proof expert editors and proofreaders focus on offering papers with proper tone, content, and style of  academic writing,  and also provide an upscale  editing and proofreading service  for you. If you consider our pieces of advice, you will witness a notable increase in the chance for your research manuscript to be accepted by the publishers. We work together as an academic writing style guide by bestowing subject-area editing and proofreading around several categorized writing styles. With the group of our expert editors, you will always find us all set to help you identify the tone and style that your manuscript needs to get a nod from the publishers.

Thesis vs. Research Paper

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You can also avail of our assistance if you are looking for editors who can format your manuscript, or just check on the  particular styles  for the formatting task as per the guidelines provided to you, e.g.,  APA,  MLA, or Chicago/Turabian styles. Best Edit & Proof editors and proofreaders provide all sorts of academic writing help, including editing and proofreading services, using our user-friendly website, and a streamlined ordering process.

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Visit our  order page  if you want our subject-area editors or language experts to work on your manuscript to improve its tone and style and give it a perfect academic tone and style through proper editing and proofreading. The process of submitting a paper is very easy and quick. Click here to find out how it  works.

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Thesis vs. Research Paper

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white paper vs thesis

Paraphrasing is a regular exercise in academic writing. High school students, college students, and research scholars are required to paraphrase to demonstrate their understanding of a text. However, there are cases when, due to ineffective paraphrasing, instances of plagiarism dot an academic manuscript. Therefore, academic writers must correctly understand the fundamentals of academic paraphrasing and apply them to their writings to avoid any occurrence of any academic offense. This article will peruse the anatomy of academic paraphrasing. In addition, it will examine how paraphrasing is different from summarization and suggest ways to paraphrase effectively.

white paper vs thesis

You have been working hard on your research paper and want to write an excellent dissertation/thesis. You have researched all the materials, and your data are perfect— all you need to do is put them together in a dissertation or thesis. But how do you manage that? While working on the research is not easy, it’s structuring a dissertation or thesis that the main issue lies with. Therefore, if you are struggling with structuring your dissertation or thesis, this article may be of help.

white paper vs thesis

An abstract usually summarizes a lengthier work (including a dissertation, thesis, research paper, or review). The abstract should explicitly state the objectives and results of your research. Thus, readers can learn what your research addresses.

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White Paper: Purpose and Audience

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What is a White Paper?

Originally, the term white paper was used as shorthand to refer to an official government report, indicating that the document is authoritative and informative in nature. Writers typically use this genre when they argue a specific position or propose a solution to a problem, addressing the audience outside of their organization. Today, white papers have become popular marketing tools for corporations especially on the Internet since many potential customers search for information on the Web. Corporations use white papers to sell information or new products as solutions that would serve their customers' needs.

The Purpose of a White Paper

Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.

What Kind of Problems Do Readers Want to Solve?

The audience for a white paper can be the general public or multiple companies that seek solutions to their problems or needs. Typically, you will not know your audience personally, unlike when you write a recommendation report for your client. And yet, in order to persuade your audience, you need to focus on their needs. If you can address the problems that your readers want to solve, they will read your white paper for a solution. Otherwise, your white paper may not be read. It is important to emphasize your readers' interests rather than your interests, as shown in the example below:

white paper vs thesis

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Research Paper vs Thesis: What’s the Difference?

When considering the differences between a research paper and a thesis, it is important to understand that both documents are typically used as part of an academic degree program. While the two may be similar in some aspects, there exist several key distinctions between them which should be taken into account when deciding upon which type of document to pursue. This article will explore those points of difference and explain how each document serves its purpose within academia.

1. Introduction to Research Paper vs Thesis

2. similarities between a research paper and a thesis, 3. differences between a research paper and a thesis, 4. structural components of the two documents, 5. purpose, audience and objectives for writing each document type, 6. preparing to write – planning considerations for both types of projects, 7. conclusion: benefits of knowing the difference between research papers & theses.

When it comes to academic writing, research paper and thesis can be seen as two sides of the same coin. Despite their similarities, they have several distinct differences that make them unique entities.

  • It is a piece of scholarly work or an in-depth analysis on a specific topic.
  • It requires thorough background knowledge and review existing literature related to the subject area.
  • Its aim is usually to contribute something new or fill gaps in existing knowledge about the topic.

This type of writing involves greater depth and range than other academic papers require. . It often reflects original thinking with theories tested against available data. . The author has control over what direction he takes his research since there are no limitations set by faculty members when conducting research for this project. .

Both types involve significant amounts of effort and dedication but differ vastly from one another in terms of structure, scope and approach. Therefore while both Research Papers & Theses share some common features – such as being required written works for higher education purposes – they are different documents involving different styles, goals, lengths, formats & approaches which should not be confused with each other.

The are numerous. Both require extensive reading, thought-provoking analysis, and the ability to put together an argument for one’s ideas. They both also involve making claims that have been backed up by evidence.

Both documents share similar structures when it comes to presentation of facts and arguments in support of their main point; each should include an introduction section with background information about the topic being discussed, followed by body paragraphs providing evidence or details related to the main idea. Finally, they end with a conclusion summarizing key points from throughout the document.

Each type of project requires lengthy written work; research papers often range from 10-20 pages while longer thesis projects can reach 100 pages or more! Additionally, length requirements may differ depending on subject area or professor instructions – but generally speaking they’re expected to be comprehensive enough for readers who aren’t familiar with any given topic ahead of time.

Thesis and research paper are two different entities, as they differ in terms of their purpose, structure and content. These differences must be noted by students looking to embark on an academic writing journey.

A thesis typically marks the end of a degree program or course, while a research paper is mainly written for the development of knowledge within an area. A thesis requires independent work which should contribute new findings to its respective field; whereas a research paper explores existing theories or ideas more deeply to reach new conclusions.

Theses are generally longer than papers due to thoroughness required in addressing its subject matter but tend to have fewer sections compared with that of conventional scholarly articles; including introductory parts such as abstracts, table contents etc., followed by literature review section which serves as background information before working towards conclusion made from results obtained from experiments conducted throughout its tenure. On the other hand, Research papers require much heavier structuring than that required for theses so usually include multiple headings under each chapter along with transition statements between them – thus making it easier for readers’ comprehension during reading process (Is Research Paper And Thesis Same?, nd) .

In conclusion then it can be said that both types of documents provide rich source material within their respective areas yet cannot quite be referred using same set parameters due to difference in scope available when studying topic at length

The structure of a research paper and thesis differs in many aspects, but at their core they both follow the same general layout. To begin with, each one contains an introduction , which provides context for what follows; this is followed by background information on the topic being explored. The main body then presents all relevant research findings and conclusions while summarizing arguments to support them. Finally, there is a conclusion that reflects upon all discussed material and makes any necessary recommendations or reflections about it.

A key point of differentiation between these two documents lies in their respective objectives. A research paper usually seeks to analyze specific topics within a larger field such as science or sociology; meanwhile, a thesis typically focuses on generating new knowledge through original inquiry – often involving empirical investigation – rather than offering syntheses or summaries of existing literature alone. In addition, while most papers are not as long-form as theses can be (some running up to hundreds of pages), both must adhere to appropriate formatting guidelines along with rigorous methodological requirements established by academic institutions globally. So despite having several structural similarities, these two forms do differ significantly when examined more closely – though whether one is considered ‘better’ will depend upon its individual purpose!

When it comes to documents, each type of writing has its own purpose and objectives. It is essential to understand what they are in order for your writings to be successful.

  • Research Papers:

A research paper requires the student or researcher’s ability to delve into a particular topic and explore all aspects related to it. Through conducting extensive research, one should present their findings in an organized manner with proper citations. Research papers typically require clear evidence backed up by facts as well as accurate references from reliable sources. The main objective of a research paper is not only providing relevant data but also encouraging readers’ further investigation on the subject matter.

Though similar in many ways, there is a distinct difference between a thesis and a research paper – namely that while researching papers do not necessarily need the writer’s original input; this expectation exists when completing any kind of thesis work. Herein lies the primary goal – students must prove their knowledge through analysis beyond just summarizing information found elsewhere i.e., coming up with fresh ideas which may go against accepted wisdom pertaining to chosen topics/themes etc.. Alongside quality content-based material, style plays an important role too– specifically citing source materials properly throughout (including footnotes). A thorough conclusion helps complete said project with panache!

When it comes to writing either a research paper or thesis, there are several planning considerations that should be taken into account.

  • Research Paper:
  • Create an outline of the topics you want to cover.
  • Conduct in depth research on each topic by consulting reliable sources such as journal articles and books.

With the distinction between research papers and theses made clear, it is evident that there are a few distinct benefits to knowing this difference. Firstly, understanding these differences will help students better understand what type of paper their professor or teacher expects them from them. Knowing whether a student needs to write an essay for class or complete a thesis for their degree , they can focus on completing tasks in an organized manner and adhere to expectations without confusion.

  • Is Research Paper And Thesis The Same?

No – while both are academic documents, research papers and theses differ in format, structure, purpose and length. Research papers provide results obtained from sources such as books, articles etc., while theses examine existing knowledge about certain topics with original ideas presented by the author.

To conclude, it is clear that there are many differences between a research paper and a thesis. Both serve different purposes in the academic world; however, both require thorough research and analysis of data to be successful. Ultimately, whether one chooses to write a research paper or pursue an independent study for their degree ultimately depends on the individual student’s goals and resources available at their institution. However, with careful consideration given to each type of project’s unique requirements and constraints, any serious researcher can come away with new knowledge gained from either assignment.

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White papers, working papers, preprints, journal articles: What’s the difference?

In this updated piece, we explain the most common types of research papers journalists will encounter, noting their strengths and weaknesses.

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by Denise-Marie Ordway, The Journalist's Resource February 25, 2022

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This tip sheet, originally published in May 2018, has been updated to include preprint research, a type of research featured often in news coverage of the coronavirus pandemic.

Journalists rely most often on four types of research in their work. White papers, working papers, preprints and peer-reviewed journal articles.

How are they different? And which is best?

Below, we explain each, pointing out its strengths and weaknesses. As always, we urge journalists to use care in selecting any research to ground their coverage and fact-check claims.

Peer-reviewed article

Peer-reviewed research — the kind that appears in academic journals and that we highlight here at The Journalist’s Resource — has undergone a detailed critique by scholars with expertise in the field. While peer-reviewed research is generally the most reliable, journalists should keep in mind that publication in a prestigious journal is no guarantee of quality and that no single university or research organization always does the best research on a given topic.

It is safe to assume, however, that articles published in top-tier journals have been reviewed and given a stamp of approval by a number of accomplished scholars. For journalists who are uncertain, we’ve put together a list of 13 questions  to ask to gauge the quality of a research article.

Keep in mind that not everything that appears in a scholarly journal has been peer reviewed. Journals publish various types of content, including book reviews, editorials, letters to the editor and, sometimes, even poetry.

Working paper

This broad category describes research papers that have not been peer reviewed or published in a journal. Working papers can be in various stages of completion. One might be ready for publication in a prestigious journal while another requires significant editing and other changes that could actually alter its main findings. Sometimes, working paper findings are so preliminary, authors will advise against citing their work .

Even so, working papers are a great way for journalists to gain access to new research quickly. The peer-review and publication process can take months to a year or longer, which means that by the time studies get published, their findings are sometimes not as useful or the data are old.

In choosing working papers, journalists should communicate with scholars about the progress of their research and how confident they are in their findings. It’s a good idea to seek corroboration from peer-reviewed research and to ask other researchers for help assessing a study.

A preprint is similar to a working paper in that it has not been vetted through a formal peer-review process. However, preprints tend to be more complete . Also, preprints submitted to public servers such as the Social Science Research Network and the health sciences server medRxiv get a cursory screening before they’re published online for public view.

Preprints, like academic journal articles, are assigned a Digital Object Identifier , or DOI, and become a permanent part of the scientific record.

White paper

A white paper is a report, often compiled by government agencies, businesses and nonprofit organizations, that outlines an issue and often explores possible solutions to a problem. For example, in November 2021, the federal Office of Community Oriented Policing Services released a white paper looking at factors that help or hinder law enforcement recruitment of Black Americans. Earlier in the year, the Advanced Technology Academic Research Center published a white paper on the American Rescue Plan ‘s widespread implications for government agencies.

In the business world, white papers also are used for marketing purposes — to describe a new product or approach, for instance, or diagnose a problem.

While a white paper can help journalists get up to speed quickly on an issue, it’s important to note some white papers advocate a specific position or policy change. Some rely on incomplete research or research that has not been peer reviewed.

Looking for more guidance on writing about research? Check out our tip sheets on covering biomedical research preprints amid the coronavirus and what journalists should know about peer review .

The Journalist’s Resource would like to thank Matthew Baum , the Marvin Kalb professor of global communications and professor of public policy at Harvard Kennedy School, for his help preparing this tip sheet.

About The Author

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Denise-Marie Ordway

While Sandel argues that pursuing perfection through genetic engineering would decrease our sense of humility, he claims that the sense of solidarity we would lose is also important.

This thesis summarizes several points in Sandel’s argument, but it does not make a claim about how we should understand his argument. A reader who read Sandel’s argument would not also need to read an essay based on this descriptive thesis.  

Broad thesis (arguable, but difficult to support with evidence) 

Michael Sandel’s arguments about genetic engineering do not take into consideration all the relevant issues.

This is an arguable claim because it would be possible to argue against it by saying that Michael Sandel’s arguments do take all of the relevant issues into consideration. But the claim is too broad. Because the thesis does not specify which “issues” it is focused on—or why it matters if they are considered—readers won’t know what the rest of the essay will argue, and the writer won’t know what to focus on. If there is a particular issue that Sandel does not address, then a more specific version of the thesis would include that issue—hand an explanation of why it is important.  

Arguable thesis with analytical claim 

While Sandel argues persuasively that our instinct to “remake” (54) ourselves into something ever more perfect is a problem, his belief that we can always draw a line between what is medically necessary and what makes us simply “better than well” (51) is less convincing.

This is an arguable analytical claim. To argue for this claim, the essay writer will need to show how evidence from the article itself points to this interpretation. It’s also a reasonable scope for a thesis because it can be supported with evidence available in the text and is neither too broad nor too narrow.  

Arguable thesis with normative claim 

Given Sandel’s argument against genetic enhancement, we should not allow parents to decide on using Human Growth Hormone for their children.

This thesis tells us what we should do about a particular issue discussed in Sandel’s article, but it does not tell us how we should understand Sandel’s argument.  

Questions to ask about your thesis 

  • Is the thesis truly arguable? Does it speak to a genuine dilemma in the source, or would most readers automatically agree with it?  
  • Is the thesis too obvious? Again, would most or all readers agree with it without needing to see your argument?  
  • Is the thesis complex enough to require a whole essay's worth of argument?  
  • Is the thesis supportable with evidence from the text rather than with generalizations or outside research?  
  • Would anyone want to read a paper in which this thesis was developed? That is, can you explain what this paper is adding to our understanding of a problem, question, or topic?
  • picture_as_pdf Thesis

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Difference Between Thesis and Research Paper: Unraveling the Distinction in 2023

Are you puzzled in the difference between Thesis and Research Paper? If yes, then have a close look at this blog post to explore everything about the difference between Thesis and Research Paper

In the realm of academia, students and researchers encounter various types of written assignments that require rigorous investigation and analysis. Among these assignments, the thesis and research paper are two common forms of scholarly writing.

While both contribute to the advancement of knowledge and demonstrate a student’s research capabilities, there are distinct differences between them in terms of purpose, scope, originality, structure, evaluation, and length.

Understanding these differences is essential for students embarking on their academic journey or researchers seeking to make meaningful contributions to their respective fields.

By grasping the unique characteristics of a thesis and a research paper, individuals can navigate the academic landscape more effectively, align their research objectives, and tailor their writing to meet the specific expectations of each form of scholarly communication.

In this discussion, we will delve into the dissimilarities between a thesis and a research paper, shedding light on the distinct purposes they serve, the scope of their investigations, the level of originality they demand, the structure they adhere to, the evaluation criteria they face, and the length of time they require for completion.

By examining these aspects, we aim to provide a comprehensive understanding of how a thesis and a research paper differ, allowing students and researchers to approach these academic assignments with greater clarity and confidence.

Whether you are a student embarking on your undergraduate or postgraduate journey, or a researcher striving to contribute to the scholarly discourse in your field, gaining a thorough understanding of the differences between a thesis and a research paper will serve as a valuable guide in effectively formulating research questions, conducting comprehensive investigations, and presenting your findings in a manner that aligns with the expectations of your academic community.

So, let us explore the unique characteristics that set a thesis and a research paper apart, empowering you to navigate the academic landscape and engage in scholarly pursuits with distinction and purpose.

Definition and Purpose of a Thesis

Table of Contents

A thesis is a significant academic document that showcases a student’s in-depth understanding of a particular subject and their ability to conduct independent research.

It is a formal written work that presents original findings, arguments, or theories, aiming to contribute new knowledge to the academic community. A thesis is typically pursued as a requirement for obtaining a higher academic degree, such as a Master’s or Ph.D.

The purpose of a thesis is multifold. Firstly, it serves as a demonstration of the student’s comprehensive understanding of the chosen field of study. It requires an extensive exploration of the existing literature, theories, methodologies, or experiments related to the research topic.

By delving deeply into the subject matter, a thesis allows students to showcase their analytical and critical thinking abilities, as well as their proficiency in synthesizing and evaluating complex information.

Secondly, a thesis aims to contribute to the existing body of knowledge within the specific academic discipline. It demands original research and the identification of a research gap, which the student then strives to fill through their investigations.

By conducting thorough research, collecting and analyzing data, and drawing meaningful conclusions, a thesis can offer new insights, propose novel theories, or develop innovative methodologies. Through their contribution, students endeavor to advance the understanding and knowledge within their field of study.

Lastly, a thesis serves as a requirement for obtaining a higher academic degree. It demonstrates the student’s research capabilities and scholarly competence, validating their readiness to contribute to their chosen field as a qualified professional or researcher.

Successful completion of a thesis signifies the mastery of research skills, the ability to work independently, and the capacity to engage in academic discourse.

Overall, a thesis represents a significant academic achievement, reflecting the culmination of a student’s academic journey and their dedication to expanding knowledge within their field. It serves as a testament to their intellectual capabilities, research prowess, and their potential to make meaningful contributions to their respective disciplines.

Definition and Purpose of a Research Paper

A research paper is a scholarly document that presents the results of a study or investigation conducted by a researcher or a group of researchers. It is a written work that focuses on addressing a specific research question, exploring a hypothesis, or investigating a particular topic within a given academic field. The purpose of a research paper is to contribute to the existing body of knowledge by presenting new insights, analyzing data, or providing a critical analysis of existing information.

Research papers are essential in various academic disciplines, including sciences, social sciences, humanities, and more. They serve as a means to communicate research findings, share knowledge, and engage in scholarly discussions.

Through research papers, researchers aim to advance understanding, challenge existing theories or assumptions, or propose new perspectives on a particular subject.

The primary purpose of a research paper is to contribute to the existing knowledge within a specific field of study. Researchers conduct a thorough review of relevant literature and studies to identify gaps or areas that require further investigation.

They formulate a research question or hypothesis and design a methodology to collect and analyze data that can answer the research question or test the hypothesis. The research paper then presents the findings, interpretations, and conclusions derived from the analysis of the collected data.

Research papers also play a crucial role in the dissemination of knowledge. They provide a platform for researchers to share their findings with the broader academic community.

By publishing research papers in academic journals, presenting them at conferences, or sharing them through other scholarly channels, researchers contribute to the ongoing conversations within their field. Other researchers can build upon the findings, validate or challenge the results, and collectively advance knowledge in a collaborative manner.

Moreover, research papers help researchers develop critical thinking skills, enhance their research methodology expertise, and contribute to their academic and professional growth.

Engaging in the research process, from formulating a research question to conducting data analysis, strengthens researchers’ abilities to think analytically, critically evaluate information, and draw meaningful conclusions. Research papers also provide opportunities for researchers to develop their academic writing skills, allowing them to effectively communicate their research findings and insights.

Difference Between Thesis and Research paper (Tabular Form)

Here’s a comparison between a thesis and a research paper in tabular form:

Please note that the specific characteristics may vary depending on the institution and academic discipline. This table provides a general overview of the key differences between a thesis and a research paper.

Difference Between Thesis and Research paper

Thesis and research paper are two distinct academic documents that have several differences. Here are the key dissimilarities between a thesis and a research paper:

Purpose and Objective

Have a close look at the purpose and objective comparison.

A thesis serves the purpose of demonstrating a student’s in-depth understanding of a subject, showcasing their analytical and critical thinking abilities, and contributing new knowledge to the academic community.

It aims to obtain a higher degree, such as a Master’s or Ph.D. For example, a Ph.D. thesis in biology may involve conducting original research to discover a new species or proposing a novel scientific theory.

Research Paper

The primary purpose of a research paper is to contribute to existing knowledge on a subject and engage in scholarly discussions. It focuses on exploring a research question or hypothesis, presenting findings, and analyzing the collected data.

For example, a research paper in economics may investigate the impact of a specific policy on economic growth by analyzing data from various sources.

Scope and Depth

Have a close look at the scope and depth comparison.

A thesis requires extensive research and an exhaustive exploration of the chosen topic. It involves delving deeply into the existing literature, critically analyzing previous studies, and offering an extensive review of relevant theories, methodologies, or experiments.

The scope of a thesis is broader, aiming to cover various aspects of the chosen field. For example, a thesis in history may involve examining multiple historical events, analyzing primary sources, and comparing different historical interpretations.

While a research paper also requires research, its scope of exploration is usually narrower compared to a thesis. Research papers often focus on addressing specific research questions, providing detailed analysis, or presenting findings within a limited context.

The scope of a research paper is more focused on a specific aspect or angle of the topic. For example, a research paper in psychology may investigate the effects of a particular therapy technique on a specific group of individuals.

Originality and Contribution

Have a close look at the originality and contribution comparison.

A thesis demands original research and substantial contribution to the existing body of knowledge in the field. It requires students to identify a research gap, formulate research questions, and conduct extensive investigations to fill that gap.

A thesis should provide novel insights, theories, or methodologies that contribute to the advancement of the field. For example, a thesis in computer science may involve developing a new algorithm or software application to solve a complex problem.

While a research paper also requires originality, its scope of contribution is typically narrower compared to a thesis. Research papers often focus on addressing specific aspects or angles of a topic, providing detailed analysis, or presenting findings within a limited context.

They may offer new perspectives or interpretations but may not be as extensive in terms of contributing to the overall knowledge in the field. For example, a research paper in sociology may present a new analysis of existing survey data to support or challenge existing sociological theories.

Structure and Formatting

Have a close look at structure and formatting comparison.

A thesis follows a specific structure that includes various sections such as a title page, abstract, introduction, literature review, methodology, results and analysis, discussion, conclusion, references, and appendices (if applicable).

This structured format provides a comprehensive framework for presenting the research and analysis conducted. Each section has its purpose and contributes to the overall coherence of the thesis.

A research paper usually has a more flexible structure, depending on the field of study and the specific requirements of the assignment or publication. However, it commonly includes sections like a title, abstract, introduction, literature review, methodology, results and analysis, discussion, conclusion, and references.

The structure may vary based on the specific guidelines or preferences of the intended publication. The flexibility allows researchers to adapt the structure to the needs of their study while maintaining the logical flow of information.

Evaluation and Audience

Have a close look at evolution and audience comparison.

A thesis is primarily evaluated by a committee of professors or experts in the field. The evaluation process involves comprehensive scrutiny of the research methodology, data analysis, theoretical frameworks, and the overall contribution to the field.

The audience for a thesis is typically limited to the academic community, including the student’s advisors, faculty members, and fellow researchers. The evaluation focuses on the originality, quality, and depth of the research conducted.

Research papers cater to a broader audience, including scholars, researchers, and professionals in the respective field. They are often evaluated through peer review processes before being published in academic journals or presented at conferences.

The evaluation criteria for research papers may vary depending on the publication or assignment guidelines, but they generally emphasize the clarity of research objectives, methodology, data analysis, and the significance of the findings. The evaluation focuses on the validity and contribution of the research to the existing knowledge.

Length and Time Frame

Have a close look at length and time frame comparison.

A thesis is typically longer in length compared to a research paper. It requires a more extensive investigation and analysis, resulting in a higher word count. The time frame to complete a thesis is also longer, often spanning several semesters or years.

The extended length and timeframe allow students to engage in thorough research, conduct experiments, gather data, and provide a comprehensive analysis of the chosen topic.

Research papers are generally shorter in length compared to a thesis. They focus on specific aspects or angles of a topic, resulting in a relatively shorter word count. The time frame to complete a research paper is shorter, often within a semester or a few weeks.

The shorter length and timeframe require researchers to narrow down their focus and present a concise analysis of the chosen research question.

Have a close look at purpose and objective comparison.

A thesis serves as a culmination of a student’s academic journey, demonstrating their mastery of a subject area and their ability to conduct independent research. It aims to contribute new knowledge, theories, or methodologies to the academic community, advancing the understanding of the chosen field.

The primary objective is to obtain a higher degree, such as a Master’s or Ph.D., and showcase expertise in a specialized area of study.

The primary purpose of a research paper is to communicate the results of a specific study or investigation to the academic community. It aims to contribute to existing knowledge by presenting new findings, interpretations, or analyses on a specific research question or topic.

Research papers can be standalone publications or part of a broader research project, providing insights and contributing to ongoing scholarly discussions.

Have a close look at scope and depth comparison.

A thesis requires a comprehensive and in-depth exploration of a subject, often involving extensive literature review, data collection, and analysis. It typically covers a broader scope within the chosen field, aiming to provide a holistic understanding of the topic and its various aspects.

A thesis often requires a more extensive examination of theoretical frameworks, methodologies, and relevant literature, presenting a well-rounded analysis.

Research papers often focus on a specific aspect or angle of a topic, narrowing down the scope of the study. The depth of exploration in a research paper is more limited compared to a thesis, as it emphasizes detailed analysis and findings related to the specific research question.

While research papers may include literature review and references, the analysis is usually more targeted and specific to the research question being addressed.

Have a close look at originality and contribution comparison.

A thesis requires a higher level of originality and contribution to the field. It should offer new insights, theories, methodologies, or empirical evidence that expand existing knowledge and advance the field of study.

A thesis often addresses a research gap or poses new research questions, aiming to fill a void in the existing body of knowledge.

While research papers also require originality, their contribution is typically more limited in scope. Research papers often build upon existing theories, methodologies, or data, offering new interpretations or perspectives within a specific context.

They may present incremental findings, replication studies, or comparative analyses that deepen understanding in a focused area of study.

A thesis follows a structured format that varies across institutions and disciplines. It typically includes sections such as a title page, abstract, introduction, literature review, methodology, results and analysis, discussion, conclusion, references, and appendices (if applicable).

The structure ensures logical flow, provides context, and allows for comprehensive presentation of research and analysis.

Research papers also have a flexible structure, but they commonly include sections like a title, abstract, introduction, literature review, methodology, results and analysis, discussion, conclusion, and references. The specific structure may vary based on publication guidelines or the nature of the study.

The structure aims to present the research question, methodology, findings, and analysis in a coherent and understandable manner.

Have a close look at evaluation and audience comparison.

Theses are primarily evaluated by a committee of professors or experts in the field. The evaluation process involves rigorous scrutiny of the research methodology, data analysis, theoretical frameworks, and overall contribution to the field.

The audience for a thesis is typically limited to the academic community, including the student’s advisors, faculty members, and fellow researchers.

Research papers are evaluated through peer review processes before publication or presentation. The evaluation criteria may vary depending on the specific guidelines or intended publication, but they generally assess the clarity of research objectives, methodology, data analysis, and the significance of the findings.

The audience for research papers includes scholars, researchers, and professionals in the respective field, aiming to contribute to ongoing scholarly discussions and inform future research.

Theses are typically longer in length compared to research papers. The word count for a thesis can vary significantly, ranging from tens of thousands to over a hundred thousand words, depending on the level of study and institution’s requirements.

The time frame to complete a thesis is longer, often spanning several semesters or years, allowing for thorough research, data collection, analysis, and the writing process.

Research papers are generally shorter in length compared to theses. The word count for research papers varies depending on the specific requirements of the publication or assignment, but it is typically more concise compared to a thesis.

The time frame to complete a research paper is shorter, often within a semester or a few weeks, necessitating focused research, analysis, and writing within a more limited timeframe.

In conclusion, the difference between a thesis and a research paper lies in their purpose, scope, originality, structure, evaluation, and length. A thesis represents the culmination of a student’s academic journey, aiming to obtain a higher degree and contribute new knowledge to the academic community.

It requires extensive research, in-depth exploration of the chosen topic, and a broader scope that covers various aspects of the field. A thesis demands originality and substantial contribution, often addressing research gaps and presenting novel insights or methodologies.

On the other hand, a research paper focuses on presenting specific findings, interpretations, or analyses within a narrower scope. While it also requires originality, its contribution is usually more limited, building upon existing theories or data to offer new perspectives or interpretations.

Research papers have a flexible structure, adapting to the requirements of the publication or assignment, while the thesis follows a specific and comprehensive format.

Theses are primarily evaluated by a committee of experts in the field, targeting the academic community, while research papers undergo peer review processes for publication and cater to a broader audience of scholars, researchers, and professionals.

Furthermore, the length and time frame differ between the two. Theses are generally longer, spanning several semesters or years, allowing for thorough research and analysis, while research papers are shorter and completed within a semester or a few weeks, requiring focused research and concise presentation of findings.

Understanding these distinctions is crucial for students and researchers to navigate their academic endeavors effectively. Whether one aims to pursue advanced degrees or contribute to scholarly discussions, recognizing the unique characteristics of the thesis and research paper helps in formulating research objectives, selecting appropriate methodologies, and presenting research outcomes in a manner suitable to their intended audience.

Frequently Asked Questions

What is the main objective of a thesis.

The main objective of a thesis is to demonstrate a student’s in-depth understanding of a subject, showcase their analytical and critical thinking abilities, and contribute new knowledge to the academic community.

Can a research paper be considered a thesis?

No, a research paper and a thesis are distinct academic documents. While both involve research and analysis, a thesis is more comprehensive, requires a higher level of originality, and aims for a higher academic degree.

How long does it take to complete a thesis?

The duration to complete a thesis can vary depending on the program and the nature of the research. It often takes several semesters or years to conduct the necessary research, collect data, analyze findings, and write the thesis.

Who evaluates a thesis?

A thesis is typically evaluated by a committee of professors or experts in the field. They assess the research methodology, data analysis, theoretical frameworks, and the overall contribution to the field.

What is the audience for a research paper?

The audience for a research paper includes scholars, researchers, and professionals in the respective field. Research papers are often published in academic journals or presented at conferences to engage in scholarly discussions.

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How to Write and Format a White Paper: The Definitive Guide

Mary Cullen

Table of Contents

What is a white paper, use and value, how to select a white paper topic:, white paper preparation, white paper format, final thoughts.

You’re ready to compile and share your company’s deep knowledge of your industry. A white paper seems like the perfect format. It’s a useful product to highlight your company’s expertise and a valuable tool in marketing.

But, how do you transform your knowledge into white paper content?

White papers are similar but distinct from business reports. In order to write a successful one, you need to understand the difference and include key elements. This article will help you decide if a white paper is right for you, and if yes, how to prepare and produce one.

To write a white paper, thoroughly research a topic and propose a comprehensive solution in a well-structured, factual, and persuasive document.

A white paper should include: 1. Title (accurate but enticing) 2. Abstract (including the Problem Statement) 3. Background (may be detailed and technical or broad and high-level, depending on audience) 4. Solution (the ‘ta-da’ moment of the white paper) 5. Conclusion (the summary of findings) 6. References (using correct industry format)

A white paper is an authoritative document intended to inform the reader on a particular topic fully. It combines expert knowledge and research into a document that argues for a specific solution or recommendation.

The white paper allows the reader to understand an issue, solve a problem, or make a decision.

White papers are data-centric, text-heavy business documents. Due to a large amount of data and research, white papers are deep reads and tend to have a formal tone.

Businesses write white papers both to record expertise and to market themselves to prospective customers.

White papers are generally written for an audience outside of the business. Therefore, they are a tool to attract readers to the company by offering top-quality, industry knowledge.

However, a white paper is not a sales pitch. It sells the company by highlighting the internal expertise and valuable recommendations, not by bidding for business.

Sales Pitch: 8 Ways ABC Marketing will save money on your social media budget

White paper: Social Media Advertising: Matching marketing needs and platforms

businesswoman-typing-business-summary

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Our Advanced Business Writing Course + Coaching includes written feedback and two live coaching sessions.

Choosing the right topic is essential to have your white paper read. There are three major factors:

1. Audience

As with any business writing, your audience is your first consideration. The white paper must be written with a target reader in mind. The audience may be long-time customers familiar with the industry or new prospective buyers who are entirely new to the field.

Reflect on the reader’s pain points or major questions. Within these topics, look for ones that have not been fully investigated or the available information is out-of-date.

2. Expertise

Your white paper should match and highlight your company’s expertise.

The entire document should provide a complete investigation, including external research and internal knowledge. The business’s own know-how informs the content that is included and how it is compiled.

3. Problem-based and solution-focused

White papers should identify and address a particular problem. The problem should be relevant and timely in your field. The document may focus on issues such as common dilemmas, new trends, changing techniques, and industry comparison.

The white paper must have a proposed solution or recommendation to answer the problem. This solution is based on thoroughly examining the problem and potential solutions.

The selected topic must be comprehensively researched. Pull information from online references, industry resources, and internal documents. White papers are data-focused, so they should be supported by significant research.

There’s no hard and fast rule on citations but you need to cite any information that is not public knowledge and that you didn’t know before beginning your research. However, understand that the reader’s confidence is likely to increase with an increasing number of cited references.

Of course, all resources must come from authoritative sites. In order to write a valuable document, all research materials must be from credible, reliable sources.

Read other white papers

Are there white papers covering your topic or area already? Read them to determine the knowledge gaps and the opportunities to build on existing content. This review will also ensure that your white paper is novel instead of redundant.

Use a mind-map

It can be overwhelming to keep track of the many sources, ideas, and content involved in preparing a white paper. A helpful organizational tool is the mind-map . A mind-map allows the writer to catalog and connect the many different pieces into one visual overview.

We suggest using the free tool MindMeister to organize your content. It’s simple to use and free.

FreeMind is another alternative but some organizations don't allow it to be used since it must be downloaded.

Don't forget visual elements

When designing a white paper, the written content is most important. However, taking the time to create an aesthetically pleasing design cannot be ignored. It should be remembered that the visuals used can greatly contribute to the overall impact of your white paper. By using visual elements such as images, animations, videos, charts, and graphs that reinforce and illustrate arguments, can greatly increase clarity for the reader while making key points stand out.

White papers generally follow a standard document format. The content order may seem similar to other business reports, but there is one major difference:

A white paper places the conclusion at the end.

Many business communications, such as technical reports or proposals, place the main conclusion at the beginning of the document. This order responds to the desires of the reader and their preference in receiving the information.

In a white paper, the content and research inform the reader and increase their understanding of the problem throughout the document. The final section provides the ‘ta-da!’ moment where the reader now receives the solution which is supported by the evidence in the document.

The reader’s journey and preferences in a white paper and business report differ. The major findings follow suit.

If you’re unsure of these distinctions or are looking to improve your business writing skills, consider enrolling in our online self-paced Technical Report Writing Course (see all of our courses here ).

And, no matter the journey, the document must be easy to understand and include informative headings for easy navigation.

Choose an accurate title

A good title is essential. It should clearly indicate what the reader will learn from the white paper. It should also be enticing.

Bland title example: White paper on Law 123.4 Referencing Environmental Impact Assessments.
Enticing title example: The Rules are Changing: White Paper on the Environmental Impact Assessment Legislation Proposals in 2018

The phrase ‘white paper’ does not necessarily need to be in the title at all. Some audiences are seeking that authoritative indicator. Other readers may be scared off from valuable content because of the term. As always, think of what your audience would prefer.

The abstract offers the reader a brief overview of the white paper’s main points. It allows the reader to ensure they have found a document relevant to their needs. After reading, the reader should be able to know if they are ‘in the right place.’

Problem statement

The problem statement specifies the issue the white paper will address. The problem needs to be defined and placed into a context to ensure it’s understood by the reader.

This section provides the background information required for the audience to grasp the problem and, ultimately, the solution. The content may be detailed and technical or broad and high-level. The content depends on the reader and the problem.

If original research is completed for the white paper, the methods should be communicated.

The ‘ta-da’ moment of the white paper.

Based on the preceding information, the solution is now presented. It is developed and argued for using the gathered evidence and the expertise of the author and their company.

This section summarizes the white paper’s major findings. Recommendations based on the solution are provided.

All sources used to develop the white paper must be collected and cited in this section. It adds validity to the document. It also gives the reader content for further research. Depending on your industry, follow MLA or APA citation formats. 

technical-skills-software-writers-working-on-writing-manual

Write any complex document and get personal feedback on your actual business writing.

Our Advanced Business Writing Course + Coaching includes written feedback and two live coaching sessions on any document.

Writing a good white paper is not a simple task. However, the investment of time and skill can produce a valuable document that shares your company’s knowledge, contributing to overall education and progress in your industry. And, a good white paper increases business opportunities. As you develop an informational document such as a white paper, it's helpful to strengthen your writing process with our Advanced Business Writing course. 

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Writing a Paper: Thesis Statements

Basics of thesis statements.

The thesis statement is the brief articulation of your paper's central argument and purpose. You might hear it referred to as simply a "thesis." Every scholarly paper should have a thesis statement, and strong thesis statements are concise, specific, and arguable. Concise means the thesis is short: perhaps one or two sentences for a shorter paper. Specific means the thesis deals with a narrow and focused topic, appropriate to the paper's length. Arguable means that a scholar in your field could disagree (or perhaps already has!).

Strong thesis statements address specific intellectual questions, have clear positions, and use a structure that reflects the overall structure of the paper. Read on to learn more about constructing a strong thesis statement.

Being Specific

This thesis statement has no specific argument:

Needs Improvement: In this essay, I will examine two scholarly articles to find similarities and differences.

This statement is concise, but it is neither specific nor arguable—a reader might wonder, "Which scholarly articles? What is the topic of this paper? What field is the author writing in?" Additionally, the purpose of the paper—to "examine…to find similarities and differences" is not of a scholarly level. Identifying similarities and differences is a good first step, but strong academic argument goes further, analyzing what those similarities and differences might mean or imply.

Better: In this essay, I will argue that Bowler's (2003) autocratic management style, when coupled with Smith's (2007) theory of social cognition, can reduce the expenses associated with employee turnover.

The new revision here is still concise, as well as specific and arguable.  We can see that it is specific because the writer is mentioning (a) concrete ideas and (b) exact authors.  We can also gather the field (business) and the topic (management and employee turnover). The statement is arguable because the student goes beyond merely comparing; he or she draws conclusions from that comparison ("can reduce the expenses associated with employee turnover").

Making a Unique Argument

This thesis draft repeats the language of the writing prompt without making a unique argument:

Needs Improvement: The purpose of this essay is to monitor, assess, and evaluate an educational program for its strengths and weaknesses. Then, I will provide suggestions for improvement.

You can see here that the student has simply stated the paper's assignment, without articulating specifically how he or she will address it. The student can correct this error simply by phrasing the thesis statement as a specific answer to the assignment prompt.

Better: Through a series of student interviews, I found that Kennedy High School's antibullying program was ineffective. In order to address issues of conflict between students, I argue that Kennedy High School should embrace policies outlined by the California Department of Education (2010).

Words like "ineffective" and "argue" show here that the student has clearly thought through the assignment and analyzed the material; he or she is putting forth a specific and debatable position. The concrete information ("student interviews," "antibullying") further prepares the reader for the body of the paper and demonstrates how the student has addressed the assignment prompt without just restating that language.

Creating a Debate

This thesis statement includes only obvious fact or plot summary instead of argument:

Needs Improvement: Leadership is an important quality in nurse educators.

A good strategy to determine if your thesis statement is too broad (and therefore, not arguable) is to ask yourself, "Would a scholar in my field disagree with this point?" Here, we can see easily that no scholar is likely to argue that leadership is an unimportant quality in nurse educators.  The student needs to come up with a more arguable claim, and probably a narrower one; remember that a short paper needs a more focused topic than a dissertation.

Better: Roderick's (2009) theory of participatory leadership  is particularly appropriate to nurse educators working within the emergency medicine field, where students benefit most from collegial and kinesthetic learning.

Here, the student has identified a particular type of leadership ("participatory leadership"), narrowing the topic, and has made an arguable claim (this type of leadership is "appropriate" to a specific type of nurse educator). Conceivably, a scholar in the nursing field might disagree with this approach. The student's paper can now proceed, providing specific pieces of evidence to support the arguable central claim.

Choosing the Right Words

This thesis statement uses large or scholarly-sounding words that have no real substance:

Needs Improvement: Scholars should work to seize metacognitive outcomes by harnessing discipline-based networks to empower collaborative infrastructures.

There are many words in this sentence that may be buzzwords in the student's field or key terms taken from other texts, but together they do not communicate a clear, specific meaning. Sometimes students think scholarly writing means constructing complex sentences using special language, but actually it's usually a stronger choice to write clear, simple sentences. When in doubt, remember that your ideas should be complex, not your sentence structure.

Better: Ecologists should work to educate the U.S. public on conservation methods by making use of local and national green organizations to create a widespread communication plan.

Notice in the revision that the field is now clear (ecology), and the language has been made much more field-specific ("conservation methods," "green organizations"), so the reader is able to see concretely the ideas the student is communicating.

Leaving Room for Discussion

This thesis statement is not capable of development or advancement in the paper:

Needs Improvement: There are always alternatives to illegal drug use.

This sample thesis statement makes a claim, but it is not a claim that will sustain extended discussion. This claim is the type of claim that might be appropriate for the conclusion of a paper, but in the beginning of the paper, the student is left with nowhere to go. What further points can be made? If there are "always alternatives" to the problem the student is identifying, then why bother developing a paper around that claim? Ideally, a thesis statement should be complex enough to explore over the length of the entire paper.

Better: The most effective treatment plan for methamphetamine addiction may be a combination of pharmacological and cognitive therapy, as argued by Baker (2008), Smith (2009), and Xavier (2011).

In the revised thesis, you can see the student make a specific, debatable claim that has the potential to generate several pages' worth of discussion. When drafting a thesis statement, think about the questions your thesis statement will generate: What follow-up inquiries might a reader have? In the first example, there are almost no additional questions implied, but the revised example allows for a good deal more exploration.

Thesis Mad Libs

If you are having trouble getting started, try using the models below to generate a rough model of a thesis statement! These models are intended for drafting purposes only and should not appear in your final work.

  • In this essay, I argue ____, using ______ to assert _____.
  • While scholars have often argued ______, I argue______, because_______.
  • Through an analysis of ______, I argue ______, which is important because_______.

Words to Avoid and to Embrace

When drafting your thesis statement, avoid words like explore, investigate, learn, compile, summarize , and explain to describe the main purpose of your paper. These words imply a paper that summarizes or "reports," rather than synthesizing and analyzing.

Instead of the terms above, try words like argue, critique, question , and interrogate . These more analytical words may help you begin strongly, by articulating a specific, critical, scholarly position.

Read Kayla's blog post for tips on taking a stand in a well-crafted thesis statement.

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Health. Care. | An Educational Blog

3 key differences between white papers and scientific papers.

by Erica Mitchell | November 3 2021 | Research | 4 Comments

White papers-01.jpg

On the surface, commercial white papers and scientific papers published in journals appear similar. They are both presented with an emphasis on narrative rather than design, so neither will have flashy artwork or photographs and statistics are presented in black and white tables or graphs. They are similar in length - from 6 to 12 pages, give or take. Both will have citations, either as footnotes or end notes, using current research from respected journals and thought leaders. Even the formatting will look similar, with section headings including a brief summary, background, analysis, and presentation of data. Looking behind the surface, however, reveal 3 important differences.

Difference #1: The Author

Commercial white papers are written by a company's in-house staff or by a freelance writer under contract. The writer meets with the marketing staff to discuss the information to be presented, to determine an angle, and set parameters on facts and messaging. The author may have a background in the topic or product, but this is not required. The entire process can take anywhere from 25 - 50 hours to complete, from planning to publication. Final editing and approval is granted by the sponsoring company. Ultimately, the white paper reflects directly on the company that sponsors it, not directly to the author.

This anonymity could not be further from the authorship of scientific journal articles. For these documents, the authors are not only responsible for the narrative, they are also the lead investigators in the study, the experts analyzing data for their peers in the scientific world. Their published work is inexorably tied to their names, their careers, and their professional legacy. Important publications will continue to be cited in future work, each citation listing their name and article. Journal authors also take complete responsibility for the content of their articles, presenting their data at conferences, answering questions for interviews, and providing additional materials to those researchers wanting to know more. Final approval for these publications is granted by a panel of peer editors as well as the journal editor, often after several rounds of edits and clarifications that can take up to a year - in addition to the months or years required for the study itself.

Difference #2: The Goal

The goal of the white paper is to direct the reader towards making a specific decision . In one definition of a white paper, this type of document is "a persuasive essay that uses facts and logic to promote a certain product, service, or viewpoint." The author directs the reader to a specific conclusion using carefully-selected facts and logic, all with the desired result of portraying the product, service, or viewpoint in the best possible light.

In contrast, an academic paper will present the results of a study in order to contribute to the body of scientific knowledge , "warts and all." That is to say, the author's goal is to put forward data with analysis that add to the scientific conversation, to help clarify a bigger picture, and hopefully encourage further research. The author will build a logical framework with evidence from previous work, while acknowledging opposing viewpoints or possible contradictions. Every scientific paper will contain clear mention of the study's strengths and weaknesses, and any concluding statements will be carefully phrased in order to remain open-ended and neutral.

Difference #3: The Results

If the goal of the white paper produced by a for-profit company is persuading the reader to reach a specific conclusion, then the desired result of that document is a sale by the company that sponsored it . A white paper may not contain a sales pitch, but its carefully crafted message is intended to guide the reader to a specific decision: Investment in the product being described.

For a scientific journal article, the goal is to add to the body of knowledge in a meaningful way. Evidence of the relevance of this contribution can be the citation of that work in future presentation and/or articles published in the same field. Authors of significant work may also benefit from career advancement, requests for presentations at conferences and symposia, and availability of granting opportunities to continue their research. These results may seem amorphous to the layperson, but contributing to the vast body of academic knowledge is the pursuit of every research scientist. Just as the teacher aims to awaken a love of learning in a student, or a doctor works to heal a patient, the research scientist hopes to add a brick to the growing foundation of scientific knowledge, knowing that the brick may be the keystone to even greater discoveries.

This is not to say that all scientific papers add meaningfully to the body of knowledge, nor that all white papers are devoid of scientific value. Not all scientific papers are devoid of corporate influence, with some companies investing in research that then is published in an academic journal (with full disclosures in the publication). And not all white papers are a part of a corporate sales funnel. There are white papers produced by non-profit organizations, including professional associations, that are also persuasive rather than neutral. (An example would be a white paper about climate change produced by an environmental non-profit agency.) In these cases, the goal is to present and defend a specific viewpoint with no direct sales or commercial interest in mind. Some of these types of white papers will be published by trade magazines, appear in conference proceedings, and even be cited in other literature. While they are not neutral per se, they are not commercial in intent.

Commercial white papers can be helpful. For a potential customer considering a product, it can present a lot of information and statistics in a streamlined form, help the reader convince others about their support of a product, and identify practical ways to decide whether or not the product is a good match for one's needs. It's important for readers to always keep in the back of their minds, however, that it is a marketing tool that may not present a complete picture. In an academic hierarchy , the scientific paper will be considered superior, since they are unbiased and peer-reviewed. Ideally, a consumer will use both white papers and scientific research to make the best decision for their needs.

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  Editor's Note: This post was originally published in December 2016 and has been updated for freshness, accuracy and comprehensiveness.

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Thesis and Purpose Statements

Use the guidelines below to learn the differences between thesis and purpose statements.

In the first stages of writing, thesis or purpose statements are usually rough or ill-formed and are useful primarily as planning tools.

A thesis statement or purpose statement will emerge as you think and write about a topic. The statement can be restricted or clarified and eventually worked into an introduction.

As you revise your paper, try to phrase your thesis or purpose statement in a precise way so that it matches the content and organization of your paper.

Thesis statements

A thesis statement is a sentence that makes an assertion about a topic and predicts how the topic will be developed. It does not simply announce a topic: it says something about the topic.

Good: X has made a significant impact on the teenage population due to its . . . Bad: In this paper, I will discuss X.

A thesis statement makes a promise to the reader about the scope, purpose, and direction of the paper. It summarizes the conclusions that the writer has reached about the topic.

A thesis statement is generally located near the end of the introduction. Sometimes in a long paper, the thesis will be expressed in several sentences or an entire paragraph.

A thesis statement is focused and specific enough to be proven within the boundaries of the paper. Key words (nouns and verbs) should be specific, accurate, and indicative of the range of research, thrust of the argument or analysis, and the organization of supporting information.

Purpose statements

A purpose statement announces the purpose, scope, and direction of the paper. It tells the reader what to expect in a paper and what the specific focus will be.

Common beginnings include:

“This paper examines . . .,” “The aim of this paper is to . . .,” and “The purpose of this essay is to . . .”

A purpose statement makes a promise to the reader about the development of the argument but does not preview the particular conclusions that the writer has drawn.

A purpose statement usually appears toward the end of the introduction. The purpose statement may be expressed in several sentences or even an entire paragraph.

A purpose statement is specific enough to satisfy the requirements of the assignment. Purpose statements are common in research papers in some academic disciplines, while in other disciplines they are considered too blunt or direct. If you are unsure about using a purpose statement, ask your instructor.

This paper will examine the ecological destruction of the Sahel preceding the drought and the causes of this disintegration of the land. The focus will be on the economic, political, and social relationships which brought about the environmental problems in the Sahel.

Sample purpose and thesis statements

The following example combines a purpose statement and a thesis statement (bold).

The goal of this paper is to examine the effects of Chile’s agrarian reform on the lives of rural peasants. The nature of the topic dictates the use of both a chronological and a comparative analysis of peasant lives at various points during the reform period. . . The Chilean reform example provides evidence that land distribution is an essential component of both the improvement of peasant conditions and the development of a democratic society. More extensive and enduring reforms would likely have allowed Chile the opportunity to further expand these horizons.

For more tips about writing thesis statements, take a look at our new handout on Developing a Thesis Statement.

white paper vs thesis

Writing Process and Structure

This is an accordion element with a series of buttons that open and close related content panels.

Getting Started with Your Paper

Interpreting Writing Assignments from Your Courses

Generating Ideas for Your Paper

Creating an Argument

Thesis vs. Purpose Statements

Developing a Thesis Statement

Architecture of Arguments

Working with Sources

Quoting and Paraphrasing Sources

Using Literary Quotations

Citing Sources in Your Paper

Drafting Your Paper

Introductions

Paragraphing

Developing Strategic Transitions

Conclusions

Revising Your Paper

Peer Reviews

Reverse Outlines

Revising an Argumentative Paper

Revision Strategies for Longer Projects

Finishing Your Paper

Twelve Common Errors: An Editing Checklist

How to Proofread your Paper

Writing Collaboratively

Collaborative and Group Writing

The Writing Center • University of North Carolina at Chapel Hill

Thesis Statements

What this handout is about.

This handout describes what a thesis statement is, how thesis statements work in your writing, and how you can craft or refine one for your draft.

Introduction

Writing in college often takes the form of persuasion—convincing others that you have an interesting, logical point of view on the subject you are studying. Persuasion is a skill you practice regularly in your daily life. You persuade your roommate to clean up, your parents to let you borrow the car, your friend to vote for your favorite candidate or policy. In college, course assignments often ask you to make a persuasive case in writing. You are asked to convince your reader of your point of view. This form of persuasion, often called academic argument, follows a predictable pattern in writing. After a brief introduction of your topic, you state your point of view on the topic directly and often in one sentence. This sentence is the thesis statement, and it serves as a summary of the argument you’ll make in the rest of your paper.

What is a thesis statement?

A thesis statement:

  • tells the reader how you will interpret the significance of the subject matter under discussion.
  • is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper.
  • directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself. The subject, or topic, of an essay might be World War II or Moby Dick; a thesis must then offer a way to understand the war or the novel.
  • makes a claim that others might dispute.
  • is usually a single sentence near the beginning of your paper (most often, at the end of the first paragraph) that presents your argument to the reader. The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your interpretation.

If your assignment asks you to take a position or develop a claim about a subject, you may need to convey that position or claim in a thesis statement near the beginning of your draft. The assignment may not explicitly state that you need a thesis statement because your instructor may assume you will include one. When in doubt, ask your instructor if the assignment requires a thesis statement. When an assignment asks you to analyze, to interpret, to compare and contrast, to demonstrate cause and effect, or to take a stand on an issue, it is likely that you are being asked to develop a thesis and to support it persuasively. (Check out our handout on understanding assignments for more information.)

How do I create a thesis?

A thesis is the result of a lengthy thinking process. Formulating a thesis is not the first thing you do after reading an essay assignment. Before you develop an argument on any topic, you have to collect and organize evidence, look for possible relationships between known facts (such as surprising contrasts or similarities), and think about the significance of these relationships. Once you do this thinking, you will probably have a “working thesis” that presents a basic or main idea and an argument that you think you can support with evidence. Both the argument and your thesis are likely to need adjustment along the way.

Writers use all kinds of techniques to stimulate their thinking and to help them clarify relationships or comprehend the broader significance of a topic and arrive at a thesis statement. For more ideas on how to get started, see our handout on brainstorming .

How do I know if my thesis is strong?

If there’s time, run it by your instructor or make an appointment at the Writing Center to get some feedback. Even if you do not have time to get advice elsewhere, you can do some thesis evaluation of your own. When reviewing your first draft and its working thesis, ask yourself the following :

  • Do I answer the question? Re-reading the question prompt after constructing a working thesis can help you fix an argument that misses the focus of the question. If the prompt isn’t phrased as a question, try to rephrase it. For example, “Discuss the effect of X on Y” can be rephrased as “What is the effect of X on Y?”
  • Have I taken a position that others might challenge or oppose? If your thesis simply states facts that no one would, or even could, disagree with, it’s possible that you are simply providing a summary, rather than making an argument.
  • Is my thesis statement specific enough? Thesis statements that are too vague often do not have a strong argument. If your thesis contains words like “good” or “successful,” see if you could be more specific: why is something “good”; what specifically makes something “successful”?
  • Does my thesis pass the “So what?” test? If a reader’s first response is likely to  be “So what?” then you need to clarify, to forge a relationship, or to connect to a larger issue.
  • Does my essay support my thesis specifically and without wandering? If your thesis and the body of your essay do not seem to go together, one of them has to change. It’s okay to change your working thesis to reflect things you have figured out in the course of writing your paper. Remember, always reassess and revise your writing as necessary.
  • Does my thesis pass the “how and why?” test? If a reader’s first response is “how?” or “why?” your thesis may be too open-ended and lack guidance for the reader. See what you can add to give the reader a better take on your position right from the beginning.

Suppose you are taking a course on contemporary communication, and the instructor hands out the following essay assignment: “Discuss the impact of social media on public awareness.” Looking back at your notes, you might start with this working thesis:

Social media impacts public awareness in both positive and negative ways.

You can use the questions above to help you revise this general statement into a stronger thesis.

  • Do I answer the question? You can analyze this if you rephrase “discuss the impact” as “what is the impact?” This way, you can see that you’ve answered the question only very generally with the vague “positive and negative ways.”
  • Have I taken a position that others might challenge or oppose? Not likely. Only people who maintain that social media has a solely positive or solely negative impact could disagree.
  • Is my thesis statement specific enough? No. What are the positive effects? What are the negative effects?
  • Does my thesis pass the “how and why?” test? No. Why are they positive? How are they positive? What are their causes? Why are they negative? How are they negative? What are their causes?
  • Does my thesis pass the “So what?” test? No. Why should anyone care about the positive and/or negative impact of social media?

After thinking about your answers to these questions, you decide to focus on the one impact you feel strongly about and have strong evidence for:

Because not every voice on social media is reliable, people have become much more critical consumers of information, and thus, more informed voters.

This version is a much stronger thesis! It answers the question, takes a specific position that others can challenge, and it gives a sense of why it matters.

Let’s try another. Suppose your literature professor hands out the following assignment in a class on the American novel: Write an analysis of some aspect of Mark Twain’s novel Huckleberry Finn. “This will be easy,” you think. “I loved Huckleberry Finn!” You grab a pad of paper and write:

Mark Twain’s Huckleberry Finn is a great American novel.

You begin to analyze your thesis:

  • Do I answer the question? No. The prompt asks you to analyze some aspect of the novel. Your working thesis is a statement of general appreciation for the entire novel.

Think about aspects of the novel that are important to its structure or meaning—for example, the role of storytelling, the contrasting scenes between the shore and the river, or the relationships between adults and children. Now you write:

In Huckleberry Finn, Mark Twain develops a contrast between life on the river and life on the shore.
  • Do I answer the question? Yes!
  • Have I taken a position that others might challenge or oppose? Not really. This contrast is well-known and accepted.
  • Is my thesis statement specific enough? It’s getting there–you have highlighted an important aspect of the novel for investigation. However, it’s still not clear what your analysis will reveal.
  • Does my thesis pass the “how and why?” test? Not yet. Compare scenes from the book and see what you discover. Free write, make lists, jot down Huck’s actions and reactions and anything else that seems interesting.
  • Does my thesis pass the “So what?” test? What’s the point of this contrast? What does it signify?”

After examining the evidence and considering your own insights, you write:

Through its contrasting river and shore scenes, Twain’s Huckleberry Finn suggests that to find the true expression of American democratic ideals, one must leave “civilized” society and go back to nature.

This final thesis statement presents an interpretation of a literary work based on an analysis of its content. Of course, for the essay itself to be successful, you must now present evidence from the novel that will convince the reader of your interpretation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Anson, Chris M., and Robert A. Schwegler. 2010. The Longman Handbook for Writers and Readers , 6th ed. New York: Longman.

Lunsford, Andrea A. 2015. The St. Martin’s Handbook , 8th ed. Boston: Bedford/St Martin’s.

Ramage, John D., John C. Bean, and June Johnson. 2018. The Allyn & Bacon Guide to Writing , 8th ed. New York: Pearson.

Ruszkiewicz, John J., Christy Friend, Daniel Seward, and Maxine Hairston. 2010. The Scott, Foresman Handbook for Writers , 9th ed. Boston: Pearson Education.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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The 2024 Ultimate Guide: How to Write and Format a White Paper

The step by step guide to succeeding with white paper marketing.

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  • 1 What is a white paper?
  • 2. White paper examples
  • 3 How to write a white paper
  • 4 Mistakes a white paper should avoid
  • 5 White paper Format
  • 6 Gating your white papers
  • 7 White paper distribution
  • 8 Handling your white paper leads
  • 9 Choosing the right white paper template
  • 10 Final thoughts

Introduction

White papers are a popular and powerful tool for content marketers. They can be used to position your company as a thought leader and authority on a particular topic by presenting useful and persuasive research findings and technical information about your products and services.

White papers can also be used as a powerful asset to generate more leads when the information is valuable enough for readers to submit their personal details in order to access your findings. This ultimate guide will teach you everything you need to make white paper marketing a formidable addition to your content marketing strategy . 

How to Write and Format a White Paper Infographic

1. What is a white paper and why is it important?

A white paper is an in-depth report or guide informing readers about a specific topic and its problems. It is meant to educate readers and help them to understand and solve an issue. It is important as it helps establish a company as an expert in its field, educates customers, and influences decisions. 

In the world of marketing, a white paper is a long-form piece of content , similar to an eBook . The difference between the two is that white papers tend to be more technical and in-depth. The facts and opinions expressed in white papers are often backed by original research or statistics that the publisher has aggregated from reliable sources. They often include data visualizations such as charts, graphs, tables, and more.

The term "white papers" originated in England as government-issued documents. One famous example is the Churchill White Paper , commissioned by Winston Churchill in 1922.

Today, the term is most commonly applied to “deep dive” style publications for marketing purposes. Businesses — especially in the consulting, financial, or B2B sectors — use them to communicate their organization’s philosophy on a topic, make the case for the superiority of their product, or simply to present important points related to their field.

White papers are no less editorial than other forms of content, but the depth of research lends them an authoritative tone. For this reason, they are good candidates for promoting thought leadership .

Who uses white papers?

In the past, white papers were most often produced by governmental agencies, NGOs, think tanks, consultancies, and financial institutions that needed to present the findings of their ongoing research in a succinct format.

With the widespread growth and adoption of content marketing (the creation and distribution of non-promotional content intended to generate interest in a business and its offerings), white papers have become more common in other industries as well. Any organization that engages in content marketing can benefit from producing white papers.

Their popularity across industries is due to their versatility. While all white papers have certain elements in common, a B2B startup will use them differently than a large consultancy, and both will use them differently from a governmental organization.

Types of white papers

There are numerous types of white papers a business might publish.

  • One type is the backgrounder , in which the benefits of their product, service, or methodology are explained in depth.
  • Another is a problem-solution approach, which walks the audience through the solution to a problem that is common in their industry.

Other types of white papers simply present a summary of useful statistics and information about the state of a particular field or industry. An example of this would be the Content Marketing Benchmarks Budgets and Trends from the Content Marketing Institute.

Whatever type you produce , the contents of your white paper should serve to showcase your expertise in a given area. Your audience is searching for an information document and will look for an authoritative source — a business they perceive as having in-depth knowledge of a subject.

The contents of your white paper should serve to showcase your expertise in a given area.

How can a white paper benefit businesses or organizations?

White papers enable you to build trust with your audience. They show readers that you're reliable, experienced, and adept in a given domain. When potential customers search for an informational document to help them understand a problem or opportunity they're facing, and you provide them with a quality white paper that helps, they'll turn to you again in the future.

This perception of authority can also serve to boost sales in an organization. More than half the respondents to the Eccolo Media B2B Technology Content Survey reported having read a white paper before making a buying decision. Buyers prefer to purchase from vendors they trust and see as experts in their field.

Finally, white papers are extremely useful for lead generation . The Content Preferences Survey from DemandGen found that more than three-fourths of survey respondents were willing to exchange personal information for a white paper — more than for eBooks , case studies, analyst reports , podcasts, brochures , or infographics.

With all of these potential benefits, utilizing white papers in your content marketing strategy can produce great results.

More than three-fourths of survey respondents were willing to exchange personal information for a white paper.

2. White paper examples

When you think about white papers, you probably think of PDF articles with thousands of words. But times are changing and so is the way we produce and consume content.

Nowadays, every marketing collateral (including white papers) needs to be well-written, well-structured, and designed for every type of visitor. 

Here are some great examples of white papers doing exactly that. 

White paper example - CodinGame

This unique one-pager presenting findings from the Developers at Work Survey demonstrates how a white paper should be done. The animated, interactive data charts show off just what's possible with our embed feature .

Open white paper example #1  

White paper example - BDO GDPR

Privacy and the GDPR - BDO

This well-produced special edition produced by BDO and creative agency Monte Media does an incredible job of turning a conventionally dull topic into a piece of content that's engaging and comes to life.

Open white paper example #2

White paper example - content-marketing-strategy

This white paper is a step by step guide to succeeding with content marketing.

See more  white paper examples

Start creating white papers with Foleon

3. How to write a white paper

Starting a white paper can be a daunting task. So much information and research are required that it’s easy to get lost in that portion of the work and let it become a roadblock to actually putting things on paper.

Even after the writing itself has begun, white papers are tricky to do well. Simply listing statistics without some form of narrative arc is a surefire way to keep your white paper from ever being read. Luckily, following a few simple guidelines can help keep a white paper engaging and make the process of finishing it much easier.

Pick the right topic

This might seem obvious, but without a topic that resonates with your audience, your white paper is not likely to be read. When choosing the right topic, you should consider three important criteria:

  • It should be something you are qualified to write about.
  • It should be something your audience is interested in.
  • It should address a topic around which little content has been written already and thus fill a " content gap ."

Naturally, finding a topic that brings points 1 and 2 together is vital. White papers are meant to be authoritative pieces of content based upon the author's experience and expertise, so it's important to write about what you know . But you must match this to the interests of your readers if you're to produce something they'll be eager to engage with .

Don't be afraid to crowdsource information from within your organization. If the topic of a white paper is related to engineering, why not interview an engineer or have them look over what you’ve written? The same goes for other roles. Crowdsourcing knowledge means having the power of a true expert in many fields.

Finally, filling a "content gap" will help your white paper get noticed and gain traction. By addressing a topic no one else has written about definitely, your white paper will be more likely to rank highly on search engines and even be featured elsewhere on the web.

Pro tip: You can even ask your audience what they would like to see in your upcoming white paper. You'll get ideas, make your topic more relevant, and you'll generate buzz around your content even before it's finished. In fact, we used the same method for this guide!

white paper promotion slack

Define your audience

Defining your audience goes hand in hand with choosing the right topic. But moving beyond your audience's interests, it’s important to think of the kinds of people who will be reading your white paper.

  • Are they fellow professionals, well versed in your subject?
  • Are they likely to be reading something they are relatively unfamiliar with?

Knowing this helps establish the voice you should use and whether industry-specific jargon is appropriate. It also narrows the scope of the research you should include. It’s always important to ensure all arguments are logically sound and well supported, but the stats and information presented should be relevant to the specific audience you're targeting.

Part of defining an audience in the age of Google centers around how people will find the white paper. This means thinking about which platforms specific personas use for research and what search terms they put in. Not only will this help a white paper get found by the right people, but it is useful when outlining the white paper later on.

Optimizing for keywords is important, but remember to write for people, not for search engines. Google is getting better all the time at understanding and matching search intent with relevant content . This has become particularly important with the advent of AI-powered language models which can produce long-form content at scale. 

Wrap it in a great intro and outro

Ad with all good writing, your intro should serve to captivate your audience, pique their curiosity, and entice them to read further. It's good practice to provide a brief summary of what they'll find in the white paper and to emphasize exactly what benefit they'll get from reading it.

Your outro is equally important, especially if you're using your white paper to market your products or services. You should avoid any self-promotion in the body of your white paper, but you can certainly mention your relevant product offerings and how to obtain them — perhaps using a compelling call-to-action — at the end.

Pack it with value

White papers are not meant to be advertisements for your company, and you should avoid any overt promotion. Instead, you should provide plenty of useful information that will be valuable to readers even if they don't become customers. Emphasizing value is the key to a great white paper that will get shared and widely read.

Remember, white papers serve to showcase your expertise as a company or brand in a given field. Your readers should come away having learned something useful and with the impression that you're a reliable source of expert information. As pointed out earlier, generating this kind of reputation will lead to greater business success as buyers are more likely to purchase from companies they trust.

Emphasizing value is the key to a great white paper that will get shared and widely read.

Don’t be scared of multiple drafts

No first draft is ever a finished work. Elizabeth Bishop, the renowned and Pulitzer Prize-winning poet, wrote seventeen drafts of her poem “One Art” before it was completed. It’s now considered one of the best villanelles ever written .

While a white paper may not need seventeen drafts, there will undoubtedly be points missed and logical inconsistencies in the first version. Finishing a draft, stepping away, and coming back to it with a fresh mind is the best way to ensure quality. If there’s another good writer at your company, getting another set of eyes on it is even better.

Keep it interesting

White papers should be more detailed and thorough than blog posts or eBooks . This may cause them to be more dry and formal, but this doesn't mean they have to be boring.

A trap that white papers easily fall into is using statistics as a crutch and not maintaining interest throughout. Technical as it may be, you still want your white paper to be read. To make this happen, it’s useful to borrow techniques from fiction and creative nonfiction writers.

There are lots of resources for learning about a plot, but generally, it has five parts, as illustrated in Freytag’s pyramid:

White paper plot design

These won’t always correspond perfectly in a factual piece of writing like a white paper, but they can get you thinking about how to create and hold interest. Use those ideas to keep readers’ attention until the very end.

4. Mistakes a white paper should avoid

There are some pitfalls and common mistakes to avoid when writing a white paper. Each of these has the potential to make an otherwise stellar piece of content into a wasted effort. Here's a brief list of things to look out for.

Sounding like a sales pitch

When white papers are used as part of a marketing campaign where businesses showcase their product, a common mistake is to make them sound like a sales pitch . Don't let this happen; it will immediately turn your readers off. In a white paper, your audience is seeking unbiased, educational information that will help them, not try to persuade them. Save the sales pitches for other content, like product brochures .

Lack of adequate research

As previously mentioned, white papers should be well-researched documents. Conducting lengthy original research may indeed be outside a marketing team’s budget, but merely including a few stats from the first page of a Google search simply won’t cut it.

Aggregating statistics and searching through scholarly work may take time, but the result will be worth it. For your white paper to achieve its intended effect, It’s important to establish your content as an authoritative source to which the audience would want to return.

Poor design

We'll go in-depth into design in the next section, but it's worth mentioning here. The written content of a white paper is what matters most, but neglecting design is a big mistake. Design makes your salient points stand out and helps the reader understand what they're reading. Using visuals (like images, animations , videos, charts, and graphs) that support your arguments is crucial.

Check out this white paper example built with Foleon!. Open the white paper

Not telling a story

White papers are informative and factual. We’ve driven that point home already. That doesn’t mean they should be boring. Backgrounders, problem-solution white papers, and research findings all have a story to tell, and the reader is far less likely to make it through the entire piece without some form of narrative to keep them engaged.

Setting up a problem, elaborating on a solution, and including some type of success story is a proven formula for making any type of content more story-like.

Leaving it abstract

Because most white papers will involve sharing research findings, it can be easy to leave them in the realm of theory without explaining how to utilize those findings on a practical level. This is true more of backgrounders but can be the case with problem-solution white papers as well.

A good example is the abundant amount of content on employee engagement. Many B2B cases have covered the importance of employee engagement and the pitfalls of getting it wrong. Too little of this content goes further and gives concrete examples of what companies in specific verticals can do to alleviate the problem.

5. White paper format

Before addressing anything else, we first need to talk about the format you'll use.

A picture is no longer worth a thousand words. Today, its value is in the number of eyeballs it can keep glued to your content and the ratio of those viewers it convinces to click through to other sections of your website.

Your carefully crafted copy and painstakingly gathered statistics won’t earn those clicks on their own. The average human attention span is now less than that of a goldfish . And with 3.3 million Facebook posts, 448,800 tweets, and 149,513 emails sent every minute , competition for your readers' attention is intense, to say the least. Long form mediums like the white paper need serious sparkle just to compete.

How to format a white paper

You'll need more than just black text on a white background. Your design choices regarding things like color, typography, and the use of visuals will play a prominent role in the success of your white paper. Here are a few important principles to keep in mind for creating a quality white paper design.

Keeping mobile visitors in mind

More than 54% of internet traffic is now mobile , and web designers have adapted to this trend by creating what's known as responsive design . Before this, web pages simply scaled according to the size of a user's screen, retaining their layout. Naturally, this made most pages both unreadable and unnavigable on smaller devices.

Responsive design solved this by allowing elements on a page to rearrange, resize, or be completely hidden from view in response to the size of the screen. When a smaller screen is used, font-sizes increase, buttons become larger for touch screens, and the entire layout adjusts to make the page mobile-friendly.

But while this has become standard for web designers in a mobile-first world, producers of other digital content assets like white papers have generally not adapted . Surprisingly, most companies that offer white papers and eBooks on their websites still use PDF format .

The problem with PDFs is that they're unreadable on smaller screens . They're fixed-layout documents — they can't adjust or adapt to different screen sizes. Reading them on a mobile device requires excessive zooming and panning around, which is a terrible experience for users.

Mobile traffic is ever-increasing. If you decide to produce your white paper as a PDF , you risk excluding this vast segment of your audience. It's a design mistake that will cost you views and conversions.

Responsive white paper example - NGData

See examples of responsive white papers

Emphasis and readability

Because in-depth white papers contain lots of text and visuals, as well as supplementary information like footnotes, figures, logos and copyright info, the danger is that your design becomes cluttered. Clutter accumulates before you realize it. You may choose a clean layout and color scheme, to begin with, but as you continue to add content, things can get crowded. Often, you must make tough choices about what not to include to strike the right balance between completeness and readability.

Good design makes bold choices and prioritizes important information. These choices and priorities affect layout, placement, color, font size, page order and more.

Use these design elements to create emphasis on vital pieces of information. But be careful. Emphasizing too many pieces of information — or too few — will cause readers to struggle to discern what’s important.

Good design makes bold choices and prioritizes important information.

Have a look at what's trending

Bold fonts and color schemes are in. If you look at the hippest tech companies right now, you’ll see lots of pastels and color gradients. Of course, all that might change tomorrow. But still, a great way to get inspiration when you're just starting is to take a look at what design trends are currently popular.

U2's frontman, Bono, sings "every artist is a cannibal, every poet is a thief." And he's right. Good designers are always drawing inspiration from other designers.

The best way to create a successful design is to spend a lot of time looking at what others are doing successfully. Use Evernote , or a bookmarking service to save white papers and other exceptional designs that you encounter for future reference.

Don’t know where to start looking? Dribbble and Behance are two networks where great designers share their latest work. They consistently have material that’s on the cutting edge of what’s trending.

Design for your audience

While trends may inspire you, it's more important to align your design with your audience and your subject matter.

  • Will you be addressing suit-and-tie financial executives or blue-collar management at construction firms?
  • Are you writing about changes to privacy regulations in the tech industry, or about the effects of farming on biodiversity?

White paper format and design

Your design should support and strengthen your topic. The colors and typography should be consistent with what you're writing about, the tone you've chosen, and the audience you've defined.

Writing a white paper for a funeral parlor? Hot-pink headlines might be a bad choice. Taking color psychology into account can help you achieve the look and feel you're after.

Brush up on the basics

No prior knowledge of design? No problem.

If you don’t have a designer working with you in-house, you can still teach yourself the basics of design and check work against those principles. A big part of the battle is knowing the search terms that will get you the knowledge you need. Luckily, good primers on basic graphic design are abundant.

After doing a bit of reading, start creating. Don’t be afraid of making mistakes. If you create a white paper and don’t like the design, try to pinpoint what it is about the design that needs improvement.

After the reading you’ve done, you’ll have the tools to critique your own work and the work of others. This is the best way to improve and create well designed white papers.

Choosing the right tools

At Foleon, we pride ourselves on providing a tool that makes creating responsive digital white papers easy, even for those with no prior graphic design experience.

Choosing a tool like this, which takes the guesswork out of design, will shorten the time it takes for you to produce great white papers. There is a vast ecosystem of tools out there, each of which is geared toward a different purpose and skillset. The right one will enable you as both a designer and a writer.

See how you can scale engaging content creation .

6. Gating your white papers

For most companies, lead generation and growing lists of contacts for the sales and marketing teams are important activities. Attracting visitors to your site and offering them something of value in exchange for their contact information is a proven method for filling the top of your funnel.

But for this type of inbound marketing to work, two things are needed: exceptional content that visitors are eager to acquire, and a method for gating (or walling off) that content behind a form.

Gated white paper

Many brands skip the first part and move straight to the second. They quickly produce something mediocre and put it behind a form. This might work in the short term for generating lists, but keep in mind that users expect more from content they “pay” for. The quality of your gated content serves as an indicator of the quality of your brand will affect your ability to turn prospects into customers down the road.

So how do white papers fit into your b2b content marketing funnel ? They may act either as lead generation tools themselves or can be used to direct readers to other parts of a website that captures lead information.

What is gated content?

Walling expert content off behind a form designed to capture personal details is one of the most common techniques for generating leads. Gated content is any content that a reader cannot access until after they input some personal information, such as their name and email address. White papers and eBooks are two of the most common types of content used for this purpose.

Typically, a company will create a landing page that includes a description — and perhaps a preview — of what information readers can expect to find inside. The landing page will include a form for visitors to enter their personal information and thus gain access. After entering the required information, visitors are either presented with a download button or receive the gated content in their inbox.

There are plenty of variations on this formula, but the basic technique of providing “free” content and asking readers to “pay” by providing their personal information has been very important part of content marketing for a long time.

To gate or not to gate

While gating your best content is great for lead generation, there are some drawbacks as well. Walling off your white paper will mean it gets read by fewer people as not everyone is willing to give away their contact details.

An open-access white paper will be read by a wider audience. If it’s in-depth and authoritative, it may also do well organically and improve your search rankings. Gating it behind a form, however, will prevent search engines from indexing it.

It’s important to consider what the primary goal of your white paper is: disseminating information and gaining brand awareness or generating leads. If the latter is more important, then gating is a great option.

Semi-gating

Another variation on gated content — and one that’s growing in popularity — is semi-gating . This can give you the best of both worlds by allowing your white paper to reach a wider audience while still retaining the ability to generate leads.

Semi-gating gives readers a taste of your white paper without requiring them to give up any info. You can, for example, make the first few pages of your white paper open access, and then make visitors fill in a form to read more. This works well because digital content is so abundant and brands must offer more for free or risk visitors turning elsewhere.

Allow your white paper to reach a wider audience while still retaining the ability to generate leads.

Offering more content for free also builds trust and brand loyalty among your readers. Let them know your white papers are valuable and helpful, and they’ll be more interested in giving you their personal information. You’re also more likely to gain qualified leads if readers have a chance to sample your white paper before converting.

Of course, semi-gating doesn’t mean giving away your entire white paper. Typically, there’s at least one section of the white paper that is exclusive to those who go through the gating process. Semi-gating can help reach a wider audience, build trust and loyalty, increase lead quality, and still help you capture the contact information you need.

There’s a concept in marketing and design known as friction . Friction is anything that causes the sales process to slow down. It’s like a roadblock that makes it less likely prospects will convert, sign up, download, or purchase. It can be caused by a multitude of things including poor design, confusing navigation, subpar copy, too many form fields, and more.

Your ability to generate leads with a gated white paper will largely depend on how much friction is involved. Asking for more information than you really need is one common and unnecessary source of friction that can lead to losing potential readers.

The entire field of conversion rate optimization is geared toward removing friction — or making user interactions easier. CRO specialists make forms simpler, navigation more intuitive, and design CTAs that are more likely to be clicked. Optimizing your landing page for conversions is a vital part of any lead generation campaign.

But the reality is, asking for personal information will always be an obstacle for a large number of people. So the key here is to make the process easy and noninvasive as possible.

An excellent way to do this is by reducing the number of form fields to the bare minimum and using mid-gating to ensure your ask is timely and yields immediate value for the reader: "Fill out this form to get access to the rest of this white paper, we've saved the best for last!".

Create white papers and eBooks that integrate with your favorite CRM or marketing automation platform. Get started

7. White paper distribution

So, after following the tips in this guide, you create an engaging, informative white paper that inspires readers to take action and deepen their relationship with your company. You mid-gate (or semi-gate) it to capture readers’ information and gain valuable insight into the interests and demographics of your consumer base.

Now, you publish it on your website, sit back, and wait for your Pulitzer.

Only, the traffic never comes… Where did you go wrong? You didn't think about your white paper distribution strategy . 

The importance of distribution

The internet isn’t the same as it once was. Thanks to the massive amount of content produced every day for and an ever-growing number of channels, it’s a lot harder to get noticed. Unless you’re Gabriel García Márquez back from the dead, simply writing something and posting it online doesn’t guarantee readership.

To get eyes on your white paper, you need to be smart not only about writing and design but distribution as well. Some content marketing thought leaders go so far as to claim that you should spend 20% of your time on content creation and 80% on promotion.

Distribution is all about identifying traction channels where your ideal customers consume content and making your white paper highly visible on those channels. Depending on the audience you defined in the beginning, some will be more relevant for you than others.

Social promotion

If you’re at all familiar with marketing, advertising, or online media, chances are you’re aware of how important social media is to visibility. People from all walks of life, and from all over the world, are on Facebook, Twitter, and LinkedIn. Ensuring that you share your content regularly on these platforms will give you a solid base of promotion on which to build.

But it's not enough to simply write a post and tweet it into the void. Try to find communities like Facebook and LinkedIn groups where your target audience is likely to congregate. Search for relevant hashtags on Twitter and Instagram . Find subreddits relevant to your industry.

Once you’ve found your audience, it’s much easier to connect with them. If you contribute to these spaces regularly, you’ll have an easier time keeping their attention and distributing your white paper.

Influencers and earned media

Public relations isn’t what it once was; influencer marketing has taken its place as the way to get noticed by the masses.

These days, influencers — people with large, engaged followings on social media and newsletters — are better equipped to amplify your content than traditional journalists. They play a growing role in shaping public opinion and even in setting business trends . Shares from an influencer can even help you land spots in major publications the way press releases used to.

Social media is the best place to find influencers in your vertical. When you investigate the best communities in which to promote your white paper, look for the content that people are already referencing and sharing. Eventually, you’ll start to get a picture of who’s putting out content that’s getting widespread traction. These are the people whose voices can amplify your brand.

Start by interacting with them. Begin a conversation, comment on their pieces with regularity, and give them feedback on their work. There are great tools, like Voila Norbert and ContactOut , to help you quickly track down email addresses.

After building enough rapport, try offering to collaborate on future white papers or other types of content. This process can take some time because your goal here is to build a relationship.

Eventually, you can ask an influencer to share your white paper. You might even consider quoting them in the white paper itself — anything that gives them an incentive to share your work is helpful.

Pro tip: Try to find an expert in your white paper related subject and interview them. It will add value to your white paper and you'll increase the chance that the expert shares your content with his or her extensive network.

Email marketing

The jungle of online content may thicken daily, but there are a few places you can still get readers’ attention. Email distribution has stood the test of time in this regard. It provides greater ROI than social , and it shows no signs of weakening.

If the purpose of your white paper is lead generation, email marketing will not be applicable. But for boosting sales, building trust, and establishing your brand as a trustworthy source of information, it's important not to neglect your existing contact base.

Although email may not have the appealing viral possibilities associated with social media, it does have other advantages. Namely, anyone who subscribed to your email list chose to be there. This means you can expect a higher level of engagement from this audience than those who come in via other channels. Capitalize on their loyalty and engagement by encouraging contacts to share your white paper with their networks and thus multiply your distribution efforts.

This was discussed in the previous section, but it's worth mentioning again here: another big advantage of Foleon's gating features is that when your existing contacts share your white paper with their contacts, those people will be confronted with a login form that will allow you to capture their info and expand your email list further.

Going beyond the basics

The techniques discussed above are essential items in your white paper distribution toolbox. However, they’re not the only ones. The best way to distribute your white paper depends largely on your target audience and the industry to which your content speaks.

Take some time to critically evaluate and research how knowledge is shared in your industry. Every industry will be slightly different. Reaching people in these places is the best guarantee of effective distribution.

8. Handling your white paper leads

As we've discussed, white papers can serve a variety of objectives. They’re commonly used for thought leadership and to disseminate important research, relevant to a specific industry.

When it comes to content marketing, however, the most common use for white papers over the last several years has become lead generation. In chapter 6, we discussed how to bring readers to your white paper and capture their information.

Once you've properly gated your white paper and set up a solid distribution strategy, it's time to think about how you'll handle the leads that come in. If not properly tracked and nurtured, leads will quickly become cold and won't lead to increased sales for your company. So how do you follow up with leads and maximize the opportunity you’ve created with your white paper?

How to track your white paper leads

The buyer’s journey outlines the steps a person goes through, from becoming aware of a problem they have, to learning about different solutions to that problem, to eventually purchasing a product or service (hopefully yours) that solves their problem.

White paper customer journey

To maximize the chances your new leads become paying customers, you must take the abstract concept of a buyer’s journey and map it to your specific content ecosystem. The actions your prospects take on your website can be indicative of what stage of the journey they're in.

For example, you may see someone read a blog post on your site, then come back a day later to get your white paper, and then finally sign up for a free trial or an email list. After that, they might decide to make a purchase. As patterns begin to emerge around the journey your customers take, you'll learn what actions on your part can help them to advance.

There are many tools available to help you analyze this journey for yourself. Google Analytics is probably the most widely used. It lets you track and compile data regarding user behavior on your website. You can define goals and generate reports that will show you steps users tend to take before completing those goals.

Targeting stages of the buyer’s journey

As it becomes more clear what actions visitors take before purchasing, you'll better understand where to use your white paper in the buyer's journey.

The question you should seek to answer is, where does it provide the most value to your potential customers? Do you see greater success when accessing your gated white paper is a prospect's first interaction with your company? Or is it perhaps more effective to use it as an offer once visitors have returned a second (or third) time to your site?

You can see that white papers don't exist in isolation but act as a member of an ecosystem. The related blog posts, landing pages, emails, social messages, and follow up sequences must all be carefully orchestrated and properly timed.

This process takes practice. It takes trial and error, and you must be a keen observer of trends . However, that effort will pay off.

...white papers don't exist in isolation but act as a member of a content ecosystem.

Following up with your leads

Depending on where in the buyer's journey you use your white paper, the way you'll want to follow up with leads will be different.

  • If, for example, your white paper targets the awareness stage and the leads you gather are relatively unfamiliar with your company, it might be smart to enroll them in an email sequence that highlights other pieces of content on your site such as blog posts that are relevant to the topic they showed interest in.
  • Suppose your white paper is for people in the consideration stage, and leads are already familiar with what you have to offer. In that case, you might consider following up by sending them special offers or exclusive deals — again, closely related to the topic of interest.
  • If you're taking a highly targeted approach to distribution and using your white paper to generate hot leads that you think are already close to making a purchasing decision, the best way to follow up might be for a sales representative to reach out directly by phone.

This is what it means to nurture leads. By proactively keeping in touch with leads and offering them more relevant content, you maximize the likelihood of them becoming a customer.

9. Choosing the right white paper template

In 2021, Hubspot reported that 82% of marketers actively invest in content marketing. Thus, the need to create interactive content experiences that stand out amongst your competitors has never been more critical in your content marketing strategy as the volume of published white papers grows yearly. 

For this reason, the visual representation of your white paper has become increasingly crucial for retaining your audience's interest. In addition to the value your white paper content provides your audience, the single most significant factor at your disposal to maintain content engagement is how your white paper is visually presented. 

For whitepapers, the white paper template you opt for to present your content can significantly influence the success of your publication. The template is more than just a matter of aesthetics; it represents a strategic decision that affects user engagement, experience, and even how your brand is perceived.

Below are some factors you should carefully weigh when choosing your white paper template .

Target audience and content

The two biggest influences that will determine the selection of your white paper template are your target audience and the purpose of your content. 

For example, if you create an annual report that provides Financial Services information or a research piece exploring trends in Software & IT salaries, you’ll want to use a template that easily represents data-rich elements such as tables and eye-catching statistics. In contrast, visually-oriented templates containing hi-res imagery or videos are better suited for online catalogs or digital magazines . 

Think about your target audience's needs and how your template's layout can optimize your content's engagement. 

Creative control with flexible features 

You’ll get the most value out of your interactive white paper with a content creation platform that allows you to harness professionally designed white paper templates that are easy to use and fully customizable with a drag-and-drop interface. This will allow everyone in your team to create content quickly with no coding experience required. 

Custom templates set your white paper up for success by providing a starting foundation to help guide the layout and structure of your content. Custom features allow you to design your white paper any way you like by quickly changing blocks, fonts, and colors according to your brand guidelines with the added ability to add or remove sections. 

Mobile experience and device responsiveness

As of September 2023, over 55% of website traffic is from mobile devices. Therefore, it is essential that your white paper is responsive across all devices. 

Most content creation platforms have integrated tools that automatically adapt your content to different screen sizes. However, to ensure the best possible user experience, you should always test your white paper on multiple devices as part of your content creation process before publishing.

Finally, website speed is one of the most significant factors influencing user experience and playing a pivotal role in organic rankings. According to section.io , 32.3% of visitors bounce from a webpage if it takes more than 7 seconds to load. Ensuring that your content creation platform and hosting services are optimized for website performance is critical in maximizing your readership when choosing your white paper template.

10. Final thoughts

Be prepared to write a lot more content.

By this point, you should have all the ingredients you need to make your white paper a rousing success. However, you’ll notice by now the reality that your white paper fits into a larger ecosystem of marketing actions and content.

In today’s business world, producing quality content is one of the best ways to get your target market's attention. But not everyone will be ready for the same piece of content at the same time.

From white papers to blog posts, to podcasts, the type of content that will drive conversions for your business is something you'll discover over time. What’s certain is that one type won't satisfy all your audience's needs. Because of that, you should be prepared to fill the rest of your buyer’s journey with other appropriate content.

This means lots of writing. There’s no way around that. It means coming up with content ideas, creating them, distributing them, and measuring their success — then rinsing and repeating. After this primer, you should be fully equipped for success writing not only white papers but whatever content you choose along your journey.  

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  • Key Differences

Know the Differences & Comparisons

Difference Between Thesis and Research Paper

thesis-vs-research-paper

On the other hand, a research paper is analytical, argumentative and interpretative in nature. It involves the pursuit of knowledge and intelligent analysis of the information collected. It contains the idea of the author, often supported by expert opinions, research and information available in this regard.

Whether you are writing a thesis or research paper, they are equally challenging and take a lot of time to prepare. In this post, we will update you on all the points of difference between thesis and  research paper.

Content: Thesis Vs Research Paper

  • Key Elements
  • Thesis Statement

How to start a research paper?

Comparison chart, what is thesis.

The thesis is a document containing the research and findings that students submit to get the professional qualification or degree . It has to be argumentative, which proposes a debatable point with which people could either agree or disagree. In short, it is a research report in writing that contains a problem which is yet to be dealt with.

In a thesis, the researcher puts forth his/her conclusion. The researcher also gives evidence in support of the conclusion.

Submission of the thesis is a mandatory requirement of a postgraduate course and PhD degree. In this, the primary focus is on the novelty of research along with the research methodology.

It is all about possibilities, by introducing several anti-thesis. Also, it ends up all the possibilities by nullifying all these anti-thesis.

Key Elements of Thesis

Key-Elements-of-Thesis

  • Proposition : The thesis propagates an idea, hypothesis or recommendation.
  • Argument : Gives reasons for accepting the proposition instead of just asserting a point of view.
  • Maintenance of argument : The argument should be made cogent enough by providing suitable logic and adequate evidence.

Features of An Ideal Thesis

  • An Ideal thesis is expected to add fresh knowledge to the existing theory.
  • It communicates the central idea of the research in a clear and concise manner.
  • An effective thesis is more than a simple statement, fact or question.
  • It answers why and how questions concerned with the topic.
  • To avoid confusion, it is worded carefully.
  • It outlines the direction and scope of your essay.
  • It gives reasons to the reader to continue reading.

Also Read : Difference Between Thesis and Dissertation

What is Thesis Statement?

A thesis statement is a sentence of one line, usually written at the end of your first paragraph. It presents the argument to the reader.

It is a blueprint of your thesis that directs the writer while writing the thesis and guides the reader through it.

What is Research Paper?

Research Paper is a form of academic writing. It is prepared on the basis of the original research conducted by the author on a specific topic, along with its analysis and interpretation of the findings.

An author generally starts writing a research paper on the basis of what he knows about the topic and seeks to find out what experts know. Further, it involves thorough and systematic research on a particular subject to extract the maximum information.

In short, a research paper is a written and published report containing the results of scientific research or a review of published scientific papers. Here, the scientific research is the primary research article, while the review of a published scientific paper is the review article.

In case of the primary research article, the author of the research paper provides important information about the research. This enables the scientific community members to:

  • Evaluate it
  • Reproduce the experiments
  • Assess the reasoning and conclusions drawn

On the other hand, a review article is written to analyze, summarize and synthesize the research carried out previously.

When a research work is published in a scientific journal, it conveys the knowledge to a larger group of people and also makes people aware of the scientific work. Research work published as a research paper passes on knowledge and information to many people. The research paper provides relevant information about the disease and the treatment options at hand .

To start writing a research paper, one should always go for a topic that is interesting and a bit challenging too. Here, the key to choosing the topic is to pick the one that you can manage. So, you could avoid such topics which are very technical or specialized and also those topics for which data is not easily available. Also, do not go for any controversial topic.

The researcher’s approach and attitude towards the topic will decide the amount of effort and enthusiasm.

Steps for writing Research Paper

Steps-for-writing-research-paper

The total number of pages included in a Research Paper relies upon the research topic. It may include 8 to 10 pages, which are:

  • Introduction
  • Review of Literature
  • Methodology
  • Research Analysis
  • Recommendations

Also Read : Difference Between Research Proposal and Research Report

Key Differences Between Thesis and Research Paper

  • A thesis implies an original, plagiarism-free, written academic document that acts as a final project for a university degree of a higher level. But, Research Paper is a novel, plagiarism-free long essay. It portrays the interpretation, evaluation or argument submitted by a researcher.
  • The thesis acts as a final project. Whereas a research paper is a kind of research manual of journals.
  • The length of the thesis is around 20,000 to 80,000 words. On the contrary, the length of the research paper is relative to the study.
  • The thesis focuses on the central question or statement of an intellectual argument that entails further research. On the contrary, the research paper is concerned with proving the central argument.
  • The purpose of submitting the thesis is to get the degree or professional qualification. It also presents the knowledge of the candidate in the respective field. Conversely, the aim of publishing research papers is to prove credibility and contribute knowledge in the respective field.
  • While the student submits the thesis to the educational committee or panel of professors who review it. In contrast, scientists and other researchers read and review the research paper.
  • Preparation and completion of thesis is always under the guidance of a supervisor. For submission of the thesis, the university assigns a supervisor to each student, under whose guidance the thesis must be completed. As against, no supervisor is appointed as a guide in case of a research paper.
  • The thesis contains a broader description of the subject matter. In contrast, the research paper contains a narrow description of the subject matter.

Once the research paper is published, it increases the fellowship and job opportunities for new researchers. On the other hand, thesis writing will enable the students to get the desired degree at the end of the course they have opted.

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Dr. Owenga says

February 23, 2023 at 2:38 pm

So good and informative. These are quite beneficial insights. Thanks

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white paper vs thesis

  • February 8, 2024
  • Academic Advice , Education Advice

Dissertation vs Thesis: Understanding the Key Differences

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dissertation-vs-thesis

Embarking on an academic journey often involves deciphering the complexities of advanced research projects like dissertations and theses. While these terms might seem interchangeable, they possess distinctive changes in the world of higher education. A fundamental distinction between a thesis and a dissertation lies in their approach to research. A thesis typically involves synthesizing existing research and knowledge in your field, while a dissertation requires conducting original research, addressing research gaps, and making a substantive contribution to the academic domain. 

As you continue your higher education journey in academia, it’s critical to decipher the fundamental differences between dissertation and thesis that set them apart.

What Is a Thesis?

A thesis is a long-term academic research paper that presents an in-depth review of existing research on a specific subject. It requires extensive research, data collection, analysis, and critical interpretation of the findings. Although some undergraduate programs may mandate a thesis, it is more commonly expected in postgraduate studies, such as upon completing a master’s degree . 

What Is a Dissertation?

A dissertation is a longer and more comprehensive research project based on original research. It’s a substantial piece of academic writing required for the completion of a doctoral degree . The dissertation is the culmination of years of research, study, and expertise, contributing valuable insights in a particular field of study. 

dissertation-vs-thesis

Dissertation vs Thesis: Key Differences

Both theses and dissertations serve as culminating projects for program graduation, demanding a profound grasp of the research subject and analytical skills to substantiate findings. Despite these commonalities, significant differences set them apart. The key differences include: 

Academic and Research Requirements

The academic requirements for a doctoral dissertation are clearly defined hypotheses, a detailed methodology section, rigorous data analysis, and a critical discussion of the results in the context of existing literature.

In contrast, the requirements for a master’s thesis include a thorough literature review, methodology, data analysis, and a conclusion that summarizes the findings.

Research requirements are also more extensive for dissertations compared to theses, as they include conducting original experiments and studies.

Length and Complexity

The length of a dissertation or a thesis varies according to the topic and the method of analysis, or it can vary based on the departmental requirements. Usually, a master’s thesis is around 40-80 pages, sometimes up to 100 pages. A dissertation, however, is significantly longer, ranging from 100 to 300 pages and sometimes up to 400. 

Dissertations and theses also vary on the level of complexity. While the thesis requires a thorough literature review and analysis of existing research, it’s less complex than a dissertation. Moreover, the original research is limited, contrary to dissertations involving extensive original research (experiments and studies). 

Research Objectives

The research objectives are an essential component that can guide the research project and highlight the specific goals to achieve. Moreover, they outline the grounds for pursuing a particular topic.

However, they can vary depending on the academic level and the nature of the research. In a master’s thesis, the research objectives usually focus on addressing specific research questions related to the chosen topic, to deepen the understanding of existing theories within the field of study. Contrarily, in a doctoral dissertation, the research objectives are broader and are formulated to address complex research gaps, propose new theories, and contribute to the academic field. 

Timeframe and Milestones

The timeframe depends on internal factors like the student’s work pace and personal circumstances and external factors like the complexity of the subject, availability of resources, and academic level. While we can’t give a definitive answer, it usually takes a couple of semesters or 1-2 years to complete a master’s thesis. On the contrary, a doctoral dissertation is more time-consuming and can take 4-7 years to complete. 

Although there are many similarities between the milestones for completing a thesis and a dissertation, such as topic selection, literature review, and data collection, their differences lie in the higher complexity of doctoral dissertations, including original research, review by the advisory committee, and publication. 

Review and Approval Process

The review and approval process is vital to evaluate the quality of research, analysis, and presentation. Although the overall process is similar for both a master’s thesis and a doctoral dissertation, the scrutiny applied to dissertations is notably more rigorous. For a master’s thesis, a committee of professors or advisors within the university’s department evaluates the thesis for adherence to academic standards, clarity, and coherence. Following the review, approval is granted to the thesis if the evaluators are content with the student’s work. On the other hand, for a doctoral dissertation, the review process includes a committee of experts in the field, often external reviewers, to assess the dissertation’s quality, methodology, and contribution to the academic field. The approval process is more challenging as it may require defending the dissertation orally and answering questions from the committee members and to a broader audience than a master’s thesis presentation.

Potential for Publication

Lastly, one of the main differences between a dissertation and a thesis is the potential for publication. As the dissertation is more extensive and requires original research contributing to the academic field, theses are less likely to be published in a peer-reviewed journal. Although a master’s thesis is more narrowly focused, it can still be published as a single article. In contrast, a doctoral dissertation is generally equivalent to at least three articles. 

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The Scope of Dissertation vs Thesis

While both require extensive research and dedication, the thesis has a narrower scope on a specific topic within the field of study. It aims to illustrate the student’s mastery of the subject matter, ability to synthesize existing research, and ability to present coherent arguments. On the other hand, the dissertation has a broader scope , encompassing a comprehensive analysis of a complex research problem or exploring interconnected topics in the field. It aims to showcase the student’s expertise and ability to conduct original and independent research and contribute new knowledge in the field. 

As we draw the curtain in exploring the factors that differentiate a thesis and a dissertation, it becomes evident that both academic endeavors are crucial in unraveling discoveries. A master’s thesis showcases analytical finesse and a deep understanding of existing theories. And a doctoral dissertation displays new groundbreaking insights, original research, and innovative methodologies. Therefore, while they may have substantial differences, they remain a driving force in shaping the future of academia. 

Frequently Asked Questions (FAQs): What is the main difference between a dissertation and a thesis?

While many factors differentiate a dissertation and a thesis, the main difference is their academic level. A thesis is usually required at the end of a master’s degree program. In contrast, a dissertation is necessary to complete a doctoral degree.

How long does it take to complete a thesis or a dissertation?

The time it takes to complete a thesis or a dissertation depends on the complexity of the research, the availability of resources, and the student’s work pace. Usually, it takes a couple of semesters to complete a thesis at the end of a master’s program. In contrast, completing a doctoral dissertation can take four to seven years.

Is there a difference in the level of research expected in a dissertation vs a thesis?

Although a thesis requires a significant amount of research literature review and analysis of existing studies, a dissertation demands a higher level of original research through identifying research gaps, developing new hypotheses, conducting experiments, and collecting and analyzing data. 

Are there any specific publication or accessibility differences between dissertations and theses?

Yes, there are specific publication and accessibility differences between dissertations and theses. Doctoral dissertations are usually published and made public through university libraries or digital repositories. Whereas a master’s thesis is less frequently published in academic journals compared to doctoral dissertations. Theses are often made available within the university’s library or department.

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white paper vs thesis

Difference Between a Term Paper and Thesis

Getting an education in college comes with many challenges for students. You have so many tasks to write, and many of them are pretty different from one another. There are many extracurricular activities you can take part in that can help you meet new people and make friends.

But at the same time, there are many academic milestones you need to pass, and among these, there might be two of the ones we will focus on today. You may need to write a term paper at the end of each term and a thesis before you graduate.

Even though they seem pretty similar, they are indeed very different. There are some little-known secrets about dissertation writing, but we will uncover them all in this article. So, which are the differences between a term paper and a thesis? Find out below.

  • 1 Where to get help with writing
  • 2 The Purpose
  • 3 Requirements
  • 5 The Similarity Between Them?
  • 6 Conclusion

Where to get help with writing

If you find writing term papers or your thesis too difficult and you need support, you can search for writers for hire. There are exceptional writers you can find and who can write your essay or any other assignment. Every essay writing service promises to offer professional services, so you can benefit from great help. They have the expertise you need to progress with your writing and deliver a compelling paper.

Difference Between a Term Paper and Thesis

The Purpose

The main difference between a term paper and a thesis is their purpose. As a student, you will need to write a thesis in order to graduate. It is the paper you present at the end of your study years to show what you have learned during college and to get a degree.

On the other hand, a term paper is presented at the end of each term. You may have many term papers to write, depending on the professor. But a research term paper is for a specific class, opposite to a thesis.

Requirements

When it comes to requirements, these two types of written papers are very different. A thesis paper should have about 25,000 words , which means a maximum of 130 pages. This is why students work on their thesis for quite a few months or years. It is comprehensive work that needs to be done right. If we take a look at term papers, they have different requirements. Usually, a term paper should have about 15,000 words, which means about 60 pages. A half of a thesis. Of course, these requirements may be different depending on the college.

Because a term paper is shorter in length and lower in complexity than a thesis, it has different goals. Students usually have to write a term paper to complete coursework, so its goal should not be as the ones of a thesis. Usually, term papers focus on research . And the goals are related to this as well. A term paper has the goal of researching and understanding a single statement. On the contrary, a thesis has many hypotheses. And then, you need to conduct a study to prove or disprove those hypotheses. It is more than research on a topic. We can say that the work you do for a research term paper will be multiplied for a thesis.

The Similarity Between Them?

Is there any similarity between these two besides the fact that both of them are written papers? Well, the research part and how you organize your work could be the similarity. For both of them, you need to research thoroughly and pay attention to the sources you use. You need to pay attention to your questions and how you answer them in your paper. But of course, these are some guidelines that apply to most written papers.

Is there a difference between a term paper and a thesis? Well, there is more than one. Many students fail to deliver powerful papers because they do not know the difference between these two papers. Hopefully, this article has shed more light on this topic and will help students from all over the world organize their writing process easier. Do not forget that term papers are usually done at the end of each term, while a thesis is a work that helps you get a degree.

Difference Between Dissertation and Thesis

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COMMENTS

  1. Research paper vs white paper: how are they different?

    Research paper vs white paper is a distinction that confuses many people. While research papers and white papers are generally similar, there are differences. ... Most research papers follow standardized structures, often beginning with some type of a thesis statement, presenting a series of arguments or sources in support of that statement ...

  2. Thesis vs. Research Paper: Know the Differences

    Defining the two terms: thesis vs. research paper. The first step to discerning between a thesis and research paper is to know what they signify. Thesis: A thesis or a dissertation is an academic document that a candidate writes to acquire a university degree or similar qualification. Students typically submit a thesis at the end of their final ...

  3. Writing a White Paper

    If your instructor asks you to write a white paper, follow their instructions regarding length. Be prepared to write a minimum of five pages. Note that images should be used as supplements to the written word, not substitutes. In other words, one page of content is 300 words on average; if your assignment requires 10 pages, you should write ...

  4. White Paper: Purpose and Audience

    The Purpose of a White Paper. Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.

  5. Research Paper vs Thesis: What's the Difference?

    1. Introduction to Research Paper vs Thesis. When it comes to academic writing, research paper and thesis can be seen as two sides of the same coin. Despite their similarities, they have several distinct differences that make them unique entities. Research Paper: It is a piece of scholarly work or an in-depth analysis on a specific topic.

  6. PDF OR CONCEPT PAPER

    A pre-proposal or white paper is. a concise, authoritative document that presents a summary of the proposed research, methodology, team, and an estimated budget. Unlike proposals, which include more extensive information, white papers offer a brief overview of. a research project in a way that explores why it would be important to a funder.

  7. White papers, working papers, preprints: What's the difference?

    White paper. A white paper is a report, often compiled by government agencies, businesses and nonprofit organizations, that outlines an issue and often explores possible solutions to a problem. For example, in November 2021, the federal Office of Community Oriented Policing Services released a white paper looking at factors that help or hinder ...

  8. What Is a Thesis?

    Revised on April 16, 2024. A thesis is a type of research paper based on your original research. It is usually submitted as the final step of a master's program or a capstone to a bachelor's degree. Writing a thesis can be a daunting experience. Other than a dissertation, it is one of the longest pieces of writing students typically complete.

  9. Thesis

    Thesis. Your thesis is the central claim in your essay—your main insight or idea about your source or topic. Your thesis should appear early in an academic essay, followed by a logically constructed argument that supports this central claim. A strong thesis is arguable, which means a thoughtful reader could disagree with it and therefore ...

  10. Difference Between Thesis and Research Paper: Unraveling the

    In conclusion, the difference between a thesis and a research paper lies in their purpose, scope, originality, structure, evaluation, and length. A thesis represents the culmination of a student's academic journey, aiming to obtain a higher degree and contribute new knowledge to the academic community. It requires extensive research, in-depth ...

  11. How to Write and Format a White Paper: The Definitive Guide

    This article will help you decide if a white paper is right for you, and if yes, how to prepare and produce one. To write a white paper, thoroughly research a topic and propose a comprehensive solution in a well-structured, factual, and persuasive document. A white paper should include: 1. Title (accurate but enticing)

  12. Writing Policy Briefs and White Papers

    A white paper is a document used to inform readers on a particular topic/issue with the intention of using authoritative knowledge and research to argue for a specific solution. Standard format of a white paper. Abstract - overview of main points; Problem Statement - explicitly states the issue the paper will address ...

  13. Academic Guides: Writing a Paper: Thesis Statements

    The thesis statement is the brief articulation of your paper's central argument and purpose. You might hear it referred to as simply a "thesis." Every scholarly paper should have a thesis statement, and strong thesis statements are concise, specific, and arguable. Concise means the thesis is short: perhaps one or two sentences for a shorter paper.

  14. White paper

    White paper. A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white paper is the first document researchers should read to better understand a core concept or idea.

  15. 3 Key Differences Between White Papers and Scientific Papers

    Difference #1: The Author. Commercial white papers are written by a company's in-house staff or by a freelance writer under contract. The writer meets with the marketing staff to discuss the information to be presented, to determine an angle, and set parameters on facts and messaging. The author may have a background in the topic or product ...

  16. Thesis and Purpose Statements

    A thesis statement makes a promise to the reader about the scope, purpose, and direction of the paper. It summarizes the conclusions that the writer has reached about the topic. A thesis statement is generally located near the end of the introduction. Sometimes in a long paper, the thesis will be expressed in several sentences or an entire ...

  17. Thesis Statements

    A thesis statement: tells the reader how you will interpret the significance of the subject matter under discussion. is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper. directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself.

  18. How to Write a Thesis Statement

    Step 2: Write your initial answer. After some initial research, you can formulate a tentative answer to this question. At this stage it can be simple, and it should guide the research process and writing process. The internet has had more of a positive than a negative effect on education.

  19. How to Write and Format a White Paper

    Choosing the right white paper template. In 2021, Hubspot reported that 82% of marketers actively invest in content marketing. Thus, the need to create interactive content experiences that stand out amongst your competitors has never been more critical in your content marketing strategy as the volume of published white papers grows yearly.

  20. Difference Between Thesis and Research Paper

    But, Research Paper is a novel, plagiarism-free long essay. It portrays the interpretation, evaluation or argument submitted by a researcher. The thesis acts as a final project. Whereas a research paper is a kind of research manual of journals. The length of the thesis is around 20,000 to 80,000 words.

  21. Dissertation vs Thesis: Understanding the Key Differences

    A thesis is a long-term academic research paper that presents an in-depth review of existing research on a specific subject. It requires extensive research, data collection, analysis, and critical interpretation of the findings. ... The Scope of Dissertation vs Thesis. While both require extensive research and dedication, the thesis has a ...

  22. Difference Between a Term Paper and Thesis

    Usually, term papers focus on research. And the goals are related to this as well. A term paper has the goal of researching and understanding a single statement. On the contrary, a thesis has many hypotheses. And then, you need to conduct a study to prove or disprove those hypotheses. It is more than research on a topic.