Media Literacy
*adapted from Nancy Jo Lambert’s lesson
3rd Grade TEKS
16) Reading / Media Literacy. Students use comprehension skills to analyze how words, images, graphics, and sounds work together in various forms to impact meaning. Students continue to apply earlier standards with greater depth in increasingly more complex texts. Students are expected to:
16A) understand how communication changes when moving from one genre of media to another
16B) explain how various design techniques used in media influence the message
16C) compare various written conventions used for digital media
Lesson I Can Statements
- I can analyze different forms of media
- I can identify techniques (tools) used in media and how they influence the message
What is media?
Definition of media
Various channels of communication between a person or persons and their intended audience
What is media literacy?
- accessing media
- analyzing media
- evaluating media
- creating media
- participating in media content
What are the different types of media?
Advertisements
TV Commercials
- internet/ websites
- video games
- computer games
- advertisements
How do we access media?
List 5 places you access media. When you name the place, state the type of media you encounter in that place.
Here is an example:
- car billboard advertisements on the side of the road.
Tools Used in Media
images and pictures
text and words
- music and sound
Visual Tools
Magazine Advertisement
What are the primary tools being used to advertise Jif Peanut Butter?
How does the use of these tools influence the message?
What are the primary tools being used to advertise Evian bottled water?
How is this ad different from the Jif ad?
What are the primary tools being used in this TV news story?
Newspaper Article
What are the primary tools being used in this online news article?
How is it different from the TV news story?
http://www.dallasnews.com/news/local-news/20131117-dallas-zoo-confirms-lion-killed-in-fight.ece
What written conventions can you identify in the Twitter feed?
What about the World Book online entry?
How are they different? How are they different from the previous online newspaper article?
What written conventions can you identify in the Origami Yoda blog?
What about the Dallas News website?
How are they different? How are they similar?
IMAGES