Media Literacy

*adapted from Nancy Jo Lambert’s lesson

3rd Grade TEKS

16) Reading / Media Literacy. Students use comprehension skills to analyze how words, images, graphics, and sounds work together in various forms to impact meaning. Students continue to apply earlier standards with greater depth in increasingly more complex texts. Students are expected to:

16A) understand how communication changes when moving from one genre of media to another

16B) explain how various design techniques used in media influence the message

16C) compare various written conventions used for digital media

Lesson I Can Statements

  • I can analyze different forms of media
  • I can identify techniques (tools) used in media and how they influence the message

What is media?

Definition of media

Various channels of communication between a person or persons and their intended audience

What is media literacy?

  • accessing media
  • analyzing media
  • evaluating media
  • creating media
  • participating in media content

What are the different types of media?

Advertisements

TV Commercials

  • internet/ websites
  • video games
  • computer games
  • advertisements

How do we access media?

List 5 places you access media. When you name the place, state the type of media you encounter in that place.

Here is an example:

  • car billboard advertisements on the side of the road.

Tools Used in Media

images and pictures

text and words

  • music and sound

Visual Tools

Magazine Advertisement

What are the primary tools being used to advertise Jif Peanut Butter?

How does the use of these tools influence the message?

What are the primary tools being used to advertise Evian bottled water?

How is this ad different from the Jif ad?

What are the primary tools being used in this TV news story?

Newspaper Article

What are the primary tools being used in this online news article?

How is it different from the TV news story?

http://www.dallasnews.com/news/local-news/20131117-dallas-zoo-confirms-lion-killed-in-fight.ece

What written conventions can you identify in the Twitter feed?

What about the World Book online entry?

How are they different? How are they different from the previous online newspaper article?

What written conventions can you identify in the Origami Yoda blog?

What about the Dallas News website?

How are they different? How are they similar?

IMAGES

  1. Media Literacy Package Grade 3 by Mr Teacher Resources

    grade 3 media literacy assignment

  2. Grade 3

    grade 3 media literacy assignment

  3. Media Literacy Assignment : Re-Designing Print Advertisements by

    grade 3 media literacy assignment

  4. Media Literacy 3rd to 5th Grades Worksheets

    grade 3 media literacy assignment

  5. Media Literacy Package Grade 3 by Mr Teacher Resources

    grade 3 media literacy assignment

  6. K&C Love Grade 3: Media Literacy

    grade 3 media literacy assignment