marketing manager cover letter pdf

How to Write a Marketing Manager Cover Letter (With Template)

Key takeaways

• A cover letter can be the most important element in a job application. Ensuring your profile stands out to recruiters is crucial to your professional success.
• A well-tailored cover letter should provide relevant information clearly and concisely. Focus on detailing your skills and why you are the right person for that specific role.
• The included Marketing Manager cover letter template provides an easy starting point to craft your own cover letters. Adapt and personalize it to fit your profile.

A well-written cover letter is key to quickly getting the attention of prospective employers. Among countless job seekers, resumes, and application letters, yours need to stand out on first impression if you want to ensure your job search   translates to a new role .

In this post, you will discover:

• Reasons why a well-crafted cover letter is key to professional success, from entry-level roles to senior positions
• Cover letter do’s and dont’s
• A Marketing Manager sample cover letter you can easily adapt and personalize

A well-tailored   cover letter : The key to   job application   success

Ensuring you know how to write a cover letter that is clear, informative, and tailored to the role you are applying to will benefit you in many ways. Well-crafted cover letters have many benefits, which include:

• Showcasing relevance:   Tailoring your cover letter allows you to emphasize the most relevant skills, experiences, and achievements that align with the specific job requirements. This immediately captures the attention of the   talent acquisition   team, recruiters, or human resources reps.
• Demonstrating research:   A good cover letter conveys your understanding of the organization's needs and illustrates how you can contribute to its success, signaling to potential employers that you've done your homework.
• Telling your story:   Each job application is unique, and a tailored cover letter enables you to craft a personalized narrative. It lets you connect your professional journey with the role's specific challenges and opportunities, making your application more compelling.
• Highlighting cultural fit:   Your cover letter allows you to address the company's values, mission, and culture. By aligning your experiences and values with those of the organization, you demonstrate a cultural fit and convey your enthusiasm for being part of the team.
• Addressing specific requirements:   Job postings often include   specific skills or qualifications   the employer is seeking. Tailoring your cover letter enables you to address these requirements directly, showcasing how you possess the desired attributes and can meet the company's expectations.

Cover letter tips

A great cover letter should reflect your professional profile and personality. However, no matter what your cover letter's content is, the tips below will help ensure the message you want to convey is clear and easily accessible to hiring managers.

• Keep it concise:   Aim for a cover letter length of 250-400 words. Be succinct in presenting your qualifications and experiences.
• Use a clean layout:   Opt for a professional and clean cover letter format with a standard font (e.g., Arial, Calibri, or Times New Roman) and a font size of 10-12 points.
• Include   contact information :   Provide your contact information at the top of the cover letter, including your name, phone number, and professional email address.
• Use   headers   and sections:   Organize your cover letter into clear sections with headers such as Introduction, Work Experience, and Achievements for easy readability.
• Maintain a professional tone:   Keep the tone of your cover letter professional and upbeat. Avoid overly casual language, and focus on showcasing your skills and experiences.
• Use keywords:   Incorporate relevant keywords from the Agile Project Manager   job description   and company website into your cover letter. This can help your application pass through   applicant tracking systems (ATS)   used by many employers.
• Highlight achievements with bullet points:   Use bullet points to list specific accomplishments or notable projects. This makes it easier for the reader to grasp your accomplishments quickly.
• Use quantifiable data:   Whenever possible, include quantifiable data to demonstrate the impact of your achievements. Numbers provide concrete evidence of your contributions.
• Match company tone:   Adapt your writing style to match the tone of the company and industry. Research the company's culture to strike the right balance between professionalism and personality.
• Showcase company knowledge:   Demonstrate your understanding of the company by referencing its values, mission, or recent achievements. Explain why you're excited about the opportunity to work for this specific organization.
• Address employment gaps (if applicable):   If you have employment gaps, briefly address them in a positive light, focusing on any skills or experiences gained during those periods.
• Proofread   thoroughly:   Eliminate typos and grammatical errors by proofreading your cover letter multiple times. Consider using tools like Grammarly to catch any overlooked mistakes and ensure your English (or any language you use) is correct.
• Include a   call to action :   Conclude your cover letter with a call to action, expressing your enthusiasm for the opportunity and indicating your readiness for an interview.
• Follow submission instructions:   If there are specific instructions for submitting the cover letter, such as naming conventions or document formats, ensure that you adhere to them.
• Save as a PDF:   Save your cover letter as a PDF before submitting it. This ensures that the formatting remains consistent across different devices and software.

While understanding the correct steps to write a cover letter is crucial to your professional success, knowing what mistakes to avoid is equally important. The best cover letter can easily be made useless by a tiny blunder. Avoid making the mistakes listed below; you will be halfway to your new job.

• Don't use a generic greeting:   Avoid generic salutations like "To whom it may concern," “Dear sir or madam, “ or “Dear hiring manager.“ Whenever possible, address the cover letter to a specific person.
• Don't repeat your resume:   An effective cover letter should complement your resume, not duplicate it. Focus on specific experiences and achievements that showcase your qualifications for the role.
• Don't exaggerate or lie:   Be truthful in your cover letter. Exaggerating your qualifications or providing false information can harm your chances and damage your professional reputation.
• Don't use unprofessional email addresses:   Ensure that the email address you use in your contact information is professional. Avoid using nicknames or unprofessional terms.
• Don't include irrelevant information:   Keep your cover letter focused on the job. Avoid including unrelated personal details or experiences that do not contribute to your suitability for the role.
• Don't use jargon unnecessarily:   While demonstrating your knowledge is essential, avoid unnecessary jargon that may confuse the reader. Use clear and straightforward language.
• Don't sound overly eager:   Expressing enthusiasm is positive but can easily feel unauthentic if overdone.

Remember, the goal of a practical cover letter is to present your qualifications in a clear, organized, and compelling manner while adhering to professional standards.

How to structure your Marketing Manager   cover letter

Express your genuine interest in the   Marketing Manager   position in the opening paragraph. Communicate your passion for developing and executing strategic marketing initiatives and your eagerness to contribute to a team dedicated to achieving marketing goals. If applicable, mention any referrals that have influenced your decision to apply for this specific role.

About your current role

Highlight your achievements and effective marketing strategies that have positively impacted the success of your current team. Emphasize your role in leading marketing campaigns, developing brand strategies, and driving successful marketing outcomes. Demonstrate your proficiency in utilizing various marketing channels and analytics to measure campaign effectiveness.

Use this section to outline your current responsibilities and ongoing projects, emphasizing how they align with the requirements and objectives of the Marketing Manager role.

About your experience

Detail your hands-on experience in marketing roles, showcasing your ability to create and implement marketing plans, manage budgets, and oversee cross-functional marketing teams. Clearly communicate that your marketing skills and readiness for the role are well-established. 

This section is also an opportunity to highlight any relevant certifications or additional skills you've acquired throughout your marketing   career path .

Notable achievements

Highlight notable accomplishments that showcase your effectiveness as a Marketing Manager. Whether you played a key role in launching a successful product campaign, increasing brand awareness, or achieving significant growth in customer acquisition, use this section to concisely mention your achievements, how they were measured, and their impact on the overall success of your marketing efforts.

Why you want to work there

Express your interest in the company by highlighting specific aspects of its industry reputation, products or services, mission, and values related to marketing that resonate with you. Convey how these align with your professional goals and how you envision contributing to the company's success through your expertise in marketing. Be concise but articulate about your motivations.

Specific projects or initiatives that motivated you to apply

Demonstrate your understanding of the organization by referencing specific marketing-related projects or initiatives that have captured your interest. Draw connections between these initiatives and your skills and experiences, emphasizing how your contributions align with the company's marketing goals. This shows your genuine interest and proactive approach to aligning with the company's mission.

In the closing paragraph, reiterate your enthusiasm to contribute to the company's success as a Marketing Manager. Express your eagerness to discuss how your skills align with the company's marketing objectives and invite the reader to reach out with any questions they may have. Sign off with a professional salutation.

Marketing Manager   cover letter template

Dear [Hiring Manager’s name],

I am writing to express my enthusiastic interest in the Marketing Manager position at [Company Name], as advertised. With a proven background in strategic marketing and a track record of developing and executing successful marketing campaigns, I am confident in my ability to contribute effectively to your organization.

About my current role

In my current position as a Marketing Manager at [Current Company], I have:

• Developed and implemented comprehensive marketing strategies that resulted in [specific outcome, e.g., increased brand visibility, lead generation, or revenue growth].
• Led a team of marketing professionals in executing integrated marketing campaigns across digital and traditional channels.
• Analyzed marketing data and metrics to assess campaign performance and inform future strategy.

About my Marketing Manager experience

My experience extends to:

• Managing end-to-end marketing initiatives, including market research, campaign planning, and performance analysis.
• Collaborating with cross-functional teams, including sales, product development, and creative, to align marketing efforts with overall business goals.
• Utilizing marketing automation tools and CRM systems to streamline processes and enhance campaign effectiveness.

Some of my notable achievements include:

• Launching [specific successful marketing campaign], resulting in a [percentage] increase in customer engagement.
• Implementing a lead nurturing program that contributed to a [percentage] increase in conversion rates.
• Enhancing social media presence, leading to a [percentage] growth in followers and increased brand awareness.

Why I want to work for [Company]

I am particularly drawn to [Company Name] due to its [mention aspects unique to the company and are a core part of its mission and values such as commitment to innovation in marketing, dedication to customer satisfaction, growth,...]. I am excited to apply my marketing skills to contribute to [Company Name]'s success in achieving its marketing and business objectives.

Specific projects or initiatives of [Company] that motivated me to apply

In researching [Company Name], I was impressed by your recent initiatives in [specific marketing-related project or achievement]. I believe my experience in marketing management aligns seamlessly with your organizational objectives. My commitment to delivering impactful marketing strategies, coupled with my dedication to delivering high-quality results, would make me a valuable addition to your marketing team.

Thank you for considering my application. I am eager to further discuss how my skills and experiences align with the Marketing Manager role at [Company Name]. I look forward to contributing to your team's success.

[Your Full Name]

Get your career rolling with Deel

Your job application is your chance to tell your professional story, and a well-tailored cover letter is your narrative's opening chapter. Remember that personalization is key. Make each word count, emphasizing how your background uniquely positions you as the ideal candidate, and get your dream job. 

Looking for even more inspiration?   Discover how to write a stellar cover letter in 5 steps .

Discover more tips and tools to help boost your career further and climb the steps to your dream job on   the get-hired content hub .

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5 Marketing Manager Cover Letter Examples Made for 2024 

• Marketing Manager Cover Letter
• Marketing Manager Cover Letters by Role
• Marketing Manager Cover Letters by Experience
• Write Your Marketing Manager Cover Letter

You’re an expert at generating demand and interest in a company’s products or services. New markets are identified, profitability analysis is completed, and successful strategies are created when you’re leading the marketing team. 

Now it’s time to craft an expert-level cover letter to accompany your marketing manager resume and present your promotional skills to hiring teams. 

With every company being concerned about ad spend and brand image, they’ll want to ensure they bring highly skilled marketing managers on board. You can optimize for success with our marketing manager cover letter examples that are proven to be effective in 2024.

Marketing Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• Contextualize your relevant experiences backed up by quantified wins. Keywords like digital marketing campaigns, analysis, reporting, social media management, and ROI rank high when tailoring your marketing manager cover letter to the employer’s needs.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Digital Marketing Manager Cover Letter Example

• Establish credibility by highlighting relevant quantifiable achievements (cue organic traffic, CTR, conversion rate, etc.), and don’t leave out any tools deployed (Think Hootsuite, Moz Pro, and SEMrush).

Product Marketing Manager Cover Letter Example

• Use snappy anecdotes to show your proficiency in generating a positive impact. In this case, recruiters hope to see instances where you developed GTM strategy, elevated product accessibility, oversaw a product launch team, etc.

Senior Marketing Manager Cover Letter Example

• Key among the applicable strategies are SEO, SEM, and data visualization. Take a leaf from how Amir talks about increasing organic web traffic by 32% and decreasing by 11% at Impellizzer’s Pizza and dissecting marketing data with Tableau for actionable insights at Jack Fry’s.

Marketing Communications Manager Cover Letter Example

• Go the extra mile to draw attention to the tools instrumental in these wins. After all, who wouldn’t wish to have a tech-savvy employee steering their company’s operations? You could discuss social media platforms, video editing tools like Adobe Premiere Pro, and web analytics platforms like SEMrush.

Related cover letter examples

• Social media manager
• Account manager
• Product manager

How to Present Your Skills Successfully in Your Marketing Manager Cover Letter

If you were designing a promotional plan to enter a new market you hadn’t targeted before, you’d want to do thorough research to understand those consumers’ needs. Creating your cover letter for each job requires a similar approach. 

Use the same skill set you’d apply during market research to review the job description . Then, find ways to relate your top skills , like positioning strategies and social media advertising, to show how you can help each company achieve its mission.

Write an intro to your marketing manager cover letter that speaks to the company’s needs 

If you were writing copy for a company sales page, you’d want to immediately relate to some key customer pain points to grab their attention. You should do the same with your marketing management cover letter. 

For instance, if you were applying to be the marketing manager for a brand that produces healthier breakfast-related foods, you could explain how you’ll use your web content advertising strategies to help the company fulfill its objective of creating a healthier breakfast experience for customers worldwide. 

It’s also best practice to do some research to find the name of a specific hiring manager you can list in the greeting. It’s the same as greeting customers by name to boost retention and satisfaction scores. 

The opener below is a good start, but it falls short since it doesn’t greet anyone by name or include any specifics about their marketing management skills or the company’s mission.

Lacking specificity here! 

I’m very interested in the marketing management position you have available. With my well-rounded education and experience in promotional efforts, I believe I’ll be a great fit for your company’s needs.

Try to write an opener like the following that relates directly to how the candidate’s product marketing expertise will impact Kruger Products’ goals of company growth and diversification. 

A highly specific opener for the win! 

Dear Ms. Anderson,

The entrepreneurial spirit engraved into Kruger Products has inspired me to bring my product marketing expertise to contribute towards the growth and diversification of your operations. More than just a profession, I seek opportunities to devise innovative solutions for market challenges, echoing how Kruger Products provides cost-effective, high-quality solutions to multiple sectors across North America.

Promote your marketing management skills in the cover letter body

Just like every promotional claim isn’t complete without data to back it up, neither are the skills you include in your cover letter. 

Every company’s marketing efforts are based on data, so including as many metrics as possible, like conversion rates and promotional reach, will help back up your skills with previous achievements. 

Including details about how you’ll lead teams is also a great idea. Any examples like how you boosted employee satisfaction scores or trained new hires successfully will make you stand out as a marketing manager. 

A great body paragraph with marketing metrics and software!

In a similar role at Detroit Labs, I drove a 52% increase in conversion rates and a significant reduction of 29% in customer acquisition costs. These accomplishments were achieved using tools like Moz Pro for SEO, Google Ads for Pay-Per-Click Campaigns, and Sprout Social for effective social media strategies.

Round out your skills with a great closing to your marketing manager cover letter

You know that every promotion needs to come to a well-rounded conclusion relating back to key points and using a call to action. You should do the same with your marketing management cover letter. 

Relate back to the company’s mission one last time and how your essential skills fit in. For instance, you could explain how you’ll use your strategic positioning experience to help a company offering an LMS system stand out amongst other learning-based software in the industry. 

Then, end by thanking the hiring manager for their time and using a light call to action like “I look forward to hearing from you soon.” It’s similar to the strategies you’d use to boost customer retention after someone makes a purchase. 

The closer below is a decent start, but it doesn’t quite hit the mark since it doesn’t relate back to any specifics of the marketing management role.

Lacking a connection to the company’s mission! 

I believe my well-versed skill set will make me an asset as a marketing manager with your company. Thank you for reviewing my application, and I look forward to hearing from you soon. 

Sincerely, 

Bailey Johnson

Try to write a closer like the one below that relates directly to the applicant’s passion for GM’s commitment to electrification and how their digital marketing skills fit in. 

A closer that connects key skills to company goals! 

GM’s commitment to electrification, with nearly half of its product portfolio projected to be electric by 2025, mirrors the transformative power of digital marketing. Joining forces with GM offers an intriguing opportunity to leverage my digital marketing acumen in forming new connections, spreading the electrification message, and sustaining meaningful relationships. Thank you for your time, and I anticipate our upcoming dialogue.

Santiago Silva

Aim to keep your marketing management cover letter to one page in length. It should concisely represent your top skills like web content management and market research and how they relate to achieving each company’s goals, like expanding its reach to more digital platforms. 

This is similar to obstacles you may encounter when designing personalized email campaigns using customer names. Just like you may not have every customer’s information available, some companies may not list a specific hiring manager. In that case, simply leading with “Dear [name of company] hiring team” will work well too. 

Try to match the company’s tone in the job description while writing your cover letter to show how you fit in with the company culture. It’s the same as how you would design your social media copy in the tone of your target audience to show how your product fits in with their lifestyle. 

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How to Write an Effective Marketing Manager Cover Letter and Resume

Cover letters express your interest to work as a marketing manager for an organization. They offer you a chance to expand on your skills and job experience in a way that your resume cannot. A cover letter can increase your chances of proceeding to the next stages of an interview with a potential employer. 

Professionals often experience challenges when writing a cover letter. Job applicants may find themselves asking what types of experiences to include in this document. We’ve come up with a few tips to guide you as you write your cover letter for marketing manager positions.

Find your bootcamp match

Marketing manager cover letter guide.

This article highlights a few tips that will transform your resume to persuade the hiring manager to see you as a great fit for the position in question. If you still have doubts about the importance of this document, here are a few reasons why your marketing manager cover letter is important. 

Why Does Your Marketing Manager Cover Letter Matter? 

Cover letters still matter in 2021. Technology might have changed the way we send out applications, but cover letters remain fairly important to the job application process. This is because a cover letter accompanies your resume. They are used to provide further details about your skills, experiences, and what you can bring to the organization.

Cover letters matter because they allow hiring managers to develop a better sense of your capabilities and whether you would be a good fit for the position you are applying for. You should put a great amount of effort and detail into preparing these documents. 

Essential Components of Your Marketing Manager Cover Letter

Cover letters vary with each job application. Listed below are the main components that every marketing manager’s cover letter should have. 

• Contact information. At the top of your letter, you should include contact details including your phone number and email address. You can also include links to your professional profiles. 
• An introduction. All cover letters have an introduction that informs the reader of the position you are applying for and how you learned of it. You can also use this section to explain why you are interested in the position. Include something specific about the company to demonstrate a genuine interest in the position you are applying for. 
• A few paragraphs to ‘sell yourself.’ You should inform the reader that you understand the job description and that you possess the skills necessary to work in that role. Your cover letter should include character traits, specific experiences, qualifications, and skills that prove you are the ideal candidate for the position. 
• A conclusion. All cover letters have a short closing paragraph that summarizes your qualifications. You should repeat why you are a good fit for the organization. Remember to thank the hiring managers before closing your cover letter.

5 Tips for Writing a Strong Marketing Manager Cover Letter

You’ll need a strong cover letter to persuade the hiring manager that you are the ideal candidate for the position. Below are a few writing tips to help you write an effective cover letter . 

• Use a new cover letter for each job. While it’s okay to recycle a few sentences from your previous cover letters, try not to send generic letters. You should read the job description and find keywords to use for your cover letter. Many organizations use special software to scan their applications for certain keywords. 
• Highlight relevant experiences and skills. Try to relate the skills and experiences in your cover letter to those listed in the job description. Organizations tend to put the most important requirements first in the job description.
• Do not simply repeat what is already in your resume. You should go beyond your resume and provide a more detailed description of your skills, accomplishments, and experiences. 
• Write in the company’s tone/voice. If you aren’t sure of what tone to use when writing your cover letter, go back to the job listing and match the tone of the description. Doing so will also show that you understand the company culture. 
• Proofread your cover letter once you’re finished. Go through your cover letter after you are done to look for any mistakes like typos. When editing, make sure your sentences are short, brief, and written in the active voice. 

Marketing Manager Cover Letter Example

It can be challenging to start your cover letter from scratch. Below is an example of a marketing manager cover letter to help you get started if you’re having issues. 

Marketing Manager Cover Letter Sample

[Your Name]

[Your Phone Number]

[Your Email]

To [Hiring Manager’s Name], 

I am writing to express my interest in the marketing manager position at [Company]. I am currently the head of a digital marketing team at [Current Employer]. [What Drew You to This Position]. 

I have been the marketing manager of [Current Employer] for [Number of Years]. During this time, I’ve developed strong communication and interpersonal skills. Additionally, I have experience in developing strong marketing strategies for different marketing campaigns. I am a detail-oriented person with exceptional marketing skills, which are required for this position.

I have experience with directing different phases of product development starting with the initial conception to product launch. I help my team remain focused, determined, and motivated to meet all deadlines during marketing campaigns. My experience with both private and public corporations has helped me develop management skills that allow me to excel in such positions.

Please find my resume attached. I am available for an interview at your convenience. Thank you for your consideration. 

Marketing Manager Resume Guide

A resume is an important tool in the job application process. It helps you create a lasting first impression while persuading the hiring employers to see that you are an ideal fit for the position. 

The US Bureau of Labor Statistics estimates a 10 percent increase in the employment of advertising, promotion, and marketing managers in the next decade. Competition for well-paying jobs remains fairly high. Below are some tips to help you create a strong resume that will allow you to stand apart from the competition.

Why Does Your Marketing Manager Resume Matter?

Finding employment can be challenging. Your resume matters because it significantly increases your chances of getting a job in a field or industry that you are interested in. Your resume should highlight your skills and relevant work experiences. 

Essential Components of Your Marketing Manager Resume

There are essential components that are needed in all resumes. The experience and skills you highlight may vary depending on the position you’re applying for, but the elements below should all be included.

• Contact details and personal information. A resume should include all relevant personal information including your phone number, email address, and links to your professional profiles. Including your residential address is optional. 
• Work experience. A resume should highlight all of your relevant work experience. These experiences can include internships and volunteer programs. 
• Education. Educational background should be a major component of any resume. It helps a hiring manager gauge your technical skills and determine whether you are a good fit for the position. 
• Professional skills. Resumes should highlight both soft and hard skills that help candidates achieve their tasks. 
• Honors, accomplishments, and awards. Your resume should include any accomplishments and honors that you feel will help demonstrate your skills and capabilities to potential employers. 

5 Tips for Writing a Strong Marketing Manager Resume

The tips listed below will help you create a strong resume that can increase your chances of landing a job. 

• Approach your resume the way an employer would. Looking at your resume in the same way an employer will help you cut out any unnecessary information. Employers don’t spend a lot of time reviewing each resume. Make sure you only include relevant information. Keep your resume clear, concise, and to the point.
• Consider a simple layout and format. You should consider using a simple layout that doesn’t distract from the actual content. Ensure the layout strikes a balance between professionalism and visually appealing graphics. 
• Tailor your resume for each job application. Avoid using generic resumes for all your job applications. It’s okay to borrow a few strong lines from your previous resumes, but make sure the bulk of the document is tailored to meet the current position requirements. 
• Speak the same language. You should match the tone used in the position advertisements or the job description to signal that you understand the company.
• Keep it brief and to the point. Remember to keep it short and straight to the point. Remember, hiring employers take a short time to go through your document. Only include information that will persuade them to hire or shortlist you for an interview.

Marketing Manager Resume Examples

Below are some examples that will give you a rough idea of what a strong marketing manager resume should look like. 

Marketing Manager Resume Sample: The Employment/Work History Section

Here is an example of how you should document your marketing-related job experiences in your resume. 

[Current Title] 

[Current Employer]

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

[Timeline, eg. February 2020-Present]

• Increased online local lead generation by 29.5 percent while spearheading department functions including branding and marketing campaign strategies. 
• Supervised marketing programs to ensure the company distributed effective and appropriate messages. 
• Increased landing page conversions by 11 percent in the first month by introducing an incentive-based marketing strategy. 

Sample Marketing Manager Resume Template

Section 1: Personal Details

[Your Email Address]

[Links to LinkedIn Profile or Professional Portfolio]

Section 2: Education

[Institution]

[Major/Concentration]

[Related Certificates, Certifications, or Accolades]

Section 3: Relevant Experiences

[Current Position]

[Responsibilities/Job Duties]

Section 4: Marketing Project Experience

[Project Title]

[Skills Developed/Used]

Section 5: Professional Skills

List any relevant skills in order of relevance. They can be soft skills such as interpersonal and communication skills or technical skills such as search engine optimization.

Section 6: Awards and Accomplishments

[Date Awarded]

[Reason for Receiving Award]

[Accomplishment]

[Reason for Accomplishing It]

Marketing Manager Resume Template Resources

• Zety- Marketing Manager Resume Examples (Template & Guide) . This site contains marketing manager resume examples to guide you as you write your resume. You’ll also find tips on how to approach various sections of your resume. 
• ResumeGenius- Marketing Manager Resume Example . You’ll find a ton of marketing manager resumes coupled with unique real-life situations to guide you as you work on your resume. 
• Beam Jobs- 8 Marketing Manager Resume Examples for 2021 . This website features a couple of marketing manager resume examples including a few real-life situations to guide you. 

Importance of a Marketing Manager Cover Letter and Resume

As a marketing manager, a cover letter is an important tool that introduces a potential employer to your resume. It allows you to expand on the information in your resume. It enables you to make a lasting first impression which can help you stand out from other job candidates if it is well-written and organized.

A marketing manager resume highlights all your relevant experiences, skills, educational background, and accomplishments. As a marketing manager, you need a carefully crafted resume that outlines your job experiences and skills for potential employers to determine the value you’ll add to the company. 

You need to read the job description to highlight the required skills and keywords to guide your resume and cover letter. You should also be brief and include relevant experiences to show the employer that you have the capacity for this position. 

Marketing Manager Cover Letter and Resume FAQ

You should start by reading the job description to determine the position requirements. When writing a marketing manager’s cover letter, you should focus on bringing out your marketing skills and experiences to show competence.

Your marketing manager resume should include information relevant to the position you are applying for. The resume should include contact details including your cell phone number and email address. It should also include your educational background, relevant employment history, professional skills, and accomplishments.

You should start your marketing cover letter by introducing yourself and identifying the position you are applying for. You can also show your enthusiasm about the chance to work with the company. Remember to address the letter directly to the hiring manager by including their name. Be as sincere and straightforward as possible.

Include your contact information and relevant experience work experience. You should include your education and other academic achievements. Include a section for your skills and certifications. You can list references in your resume as well. If you’re having trouble with the overall format, you can use a resume builder or template .

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Marketing Manager Cover Letter Samples & Examples That Worked in 2024

How to build a jaw-dropping marketing manager cover letter

Marketing managers wear many hats, serving as both client-facing representatives and employee-facing managers. This requires marketing managers to possess a wide range of skills that enable them to quickly adapt to various scenarios and a diverse range of clients.

In this guide, we teach you how to land your ideal job in marketing management with a well-written cover letter . Keep reading to learn the following five steps

• Format your marketing manager cover letter header
• Tailor your marketing manager cover letter to specific employers
• Write a compelling introduction for your marketing manager cover letter
• Highlight your best skills and achievements as a marketing manager
• Craft a concise closing statement for your marketing manager cover letter

1. Format properly your marketing manager cover letter header

Before you even begin to write the body text of your marketing manager cover letter, your first essential task is to create a well-formatted cover letter header .

Headers are important elements on any cover letter, as they provide greater structure and visual appeal .

In your cover letter, you should include:

• Your name and professional title
• Your professional contact information
• The name, department, and address of the company you are applying to

Here is an example of a well-formatted marketing manager header

John Doe , Marketing Manager (123) 456-7890 | [email protected] | linkedin.com/in/john-doe

To: BrightSpot Donuts Marketing Department 1234 Street Address Durham, NC

2. Tailor your marketing manager cover letter to specific employers

Whenever you write a cover letter as a marketing manager, it is crucial to tailor that letter to each specific employer you reach out to. Tailoring a cover letter in this way helps your letter stand out from competing applicants and shows the employer you have excellent attention to detail.

To tailor a cover letter, the key is to research the company thoroughly beforehand, looking for information such as:

• Major projects, partnerships, or clients the company is involved with
• Core goals and values listed on the company’s website
• The specific staff member responsible for hiring new team members

Using this last detail, you can create a personalized greeting that addresses this specific person by name.

Here are 3 examples of personalized cover letter greetings

Dear Hiring Manager Jane Smith,

• Dear Mrs. Jane Smith,
• Dear Ms. Jane Smith & the Marketing Team,

Find out your resume score!

3. Write a compelling introduction for your marketing manager cover letter

Next up on your writing task list is to craft a compelling introduction .

You have already stated your name and job title in the header of your cover letter, so there’s no need to repeat this information. Instead, you should focus on describing the following details:

• A brief overview of your professional history and years of experience
• Any specialized areas of expertise you have
• A statement about your enthusiasm for this role and the company

Here is an example of a strong introduction from a marketing manager’s cover letter

I am a marketing manager with 7+ years of specialized experience providing marketing services for the FinTech industry. Recently, I had the pleasure of meeting your CEO, who encouraged me to apply for this position. Given my long history working in FinTech marketing, I know I have the skills and dedication your company needs to thrive.

4. Highlight your best skills and achievements as a marketing manager

Once your introduction is complete, the next-to-last step for writing your marketing manager cover letter is to write the body paragraphs.

A good cover letter should contain between 2 to 4 body paragraphs that are comprised of short sentences. Bullet points can also be used to help break up the text and give it a more organized appearance that is easy for the employer to read through.

In your body paragraphs, you will describe your very best skills and achievements as a marketing manager. As you do so, make sure to relate these qualifications back to the wants and needs of the company whenever possible.

Here are 6 examples of skills to describe in a marketing manager cover letter

• Leadership (describe your exact leadership style)
• Exceptional communication
• Collaboration and teamwork
• Data and marketing performance analysis
• Critical thinking and problem-solving

Here is an example of how to describe an accomplishment in a marketing manager cover letter

As the marketing manager at [Former Employer], I worked diligently to ensure each of my team members had the proper support and resources for their marketing campaigns. Resulting from my leadership in this role, my team’s average productivity rate raised by 20% overall.

5. Craft a concise closing statement for your marketing manager cover letter

You’ve made it to the last step of crafting your marketing manager cover letter — writing the conclusion.

To make a conclusion both concise and effective , it is essential to include the following information:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Here is an example of an effective conclusion from a marketing manager cover letter

Thank you for taking the time to review my cover letter and application. I greatly look forward to learning more about this opportunity and speaking with you directly. To contact me to schedule a meeting or interview, please call me at (123) 456-7890 any day between Monday through Friday from the hours of 9 a.m. to 5 p.m. As I am eager to get started and get to know your team, I plan to follow up next Tuesday morning if I have not yet heard back.

With Sincerity,

[Applicant Name]

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

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Marketing Manager Cover Letter

15 marketing manager cover letter templates.

How to Write the Marketing Manager Cover Letter

I submit this application to express my sincere interest in the marketing manager position.

In my previous role, I was responsible for reports on Marketing & Sales performance from Google Analytics, salesforce.com, and Pardot.

My experience is an excellent fit for the list of requirements in this job:

• Proficient in CS4, Illustrator, Photoshop & Microsoft Office
• Understanding of product and total sector financials
• Business Development within new markets
• Entrepreneurial in attitude and approach
• Strong understanding and/or background of practice management and business operations of financial advisors
• Those with startup experience encouraged to apply
• Comfortable managing a small team
• Work collaboratively with distribution team and partners to plan and execute marketing initiatives and perform post-action evaluations of campaigns

Thank you for your time and consideration.

Baylor Moore

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG

Responsibilities for Marketing Manager Cover Letter

Marketing manager responsible for regular insights using Google Analytics and other web analytics tools into the health of cognex.com and communicate relevant information to the marketing team, executive leadership, and cross-functional groups.

Marketing Manager Examples

Example of marketing manager cover letter.

In response to your job posting for marketing manager, I am including this letter and my resume for your review.

Previously, I was responsible for help with marketing metrics, including Google analytics.

Please consider my qualifications and experience:

• MS Office, Photoshop and HTML experience
• Highly Efficient in Powerpoint, Indesign, and Photoshop
• Experience marketing to an investor population within a financial services organization
• Track record of success working in and influencing a fast-paced, fast-growing organization
• Experience with end-to-end management of multiple marketing campaigns from analysis and planning through to successful execution
• Experience collaborating with internal functional teams, including design, CRM and events
• Knowledge of external databases, investor and influencer organizations
• HTML, Microsoft Office, Sitecore, Omniture, wordpress, photoshop, various web browsers and social networks

I really appreciate you taking the time to review my application for the position of marketing manager.

Blake Schultz

In my previous role, I was responsible for sales and marketing leadership to the leasing staff to ensure that effective and “best” practices are followed.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Contribute to the overall success of the business through interaction with other departments primarily by providing detailed market plans and customer service enhancement plans
• Lead Marketing EBS programs to improve the performance of the Company
• Active participation in the Power Distribution Leadership Team
• Proficient with Microsoft Excel and PowerPoint, and possess excellent verbal and written communication skills
• Experience in B2B marketing and/or technology environments is desirable but not essential
• Experience in HTML and CSS a bonus
• Experience in supporting a product marketing role
• Some experience in Illustrator, Photoshop and Dreamweaver would be beneficial

Thank you in advance for reviewing my candidacy for this position.

River Boyer

In the previous role, I was responsible for timely insights and effectively communicate strategic omni-channel recruitment marketing solutions (Google Analytics, Advanced Analytics, LinkedIn Talent Insights).

• Be able to create presentations
• Strong organizational skills and work in a deadline-oriented environment
• A dynamic team player and strong communicator within a fast-paced environment
• Passionate on startup company and have proactively drive business growth
• Experienced in kids or education industries
• Understanding of inbound marketing and email practices
• Experience working on compelling campaigns to reach a teen audience
• Demonstrated success in roles that are client-facing

Dylan Ernser

I am excited to be applying for the position of marketing manager. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for pre and post-sale support to the sales team by creating customer facing powerpoint presentations, supplying approved marketing materials, tracking sales, providing related reports and maintaining regular communication.

• Deep understanding of automotive, mobile, Telematics and/ or connected services market
• Understanding of speech, NLU and AI technology and market
• Previous social media experience preferred
• Team player with strong influencing skills
• Enjoys a face-paced, matrixed, global working environment
• Help build the A&M brand through a consistent approach with all marketing, pitch and communications materials
• Work as a key member of the European marketing team to devise and deliver exciting end-to-end marketing email campaigns, digital marketing programs and collateral materials
• Ensure efficient, effective and flawless execution of all activities whether internal or external

Dakota Friesen

I would like to submit my application for the marketing manager opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for database analytics and operational expertise to drive fact-based strategic and tactical analytics projects to support sales and marketing programs/campaigns.

• Continuous improvement of processes to achieve day-to-day operational efficiency
• Enjoys brainstorming, coming up with creative ideas, seeing it come to life and learning from it
• Preferably from fast-paced and tech/digitally-inclined industries that runs aggressive marketing campaigns
• Experience in product marketing, brand/product management and campaign management will be an added advantage
• Support and manage the development and planning of the marketing strategy to ensure targets and objectives are met
• Lead and develop of digital online marketing strategies
• Manage suppliers to meet business requirements to ensure projects are delivered on time and to budget
• Organizing Market Research and reporting results to the business

Indigo Koelpin

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Marketing Manager Cover Letter Template in PDF

Looking for Sophisticated Cover Letter Templates for Your Marketing Manager Job Application? Visit Our Website and Select Your Preferred Letter Samples for Social Media Manager, Sales Manager, Digital Marketing Assistant Manager, Brand Manager, and Other Sales Cover Letter Templates. After Including Your Entry Level Skills, Download Our Free Marketing Manager Cover Letter PDF Templates Here on Template.net!;

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Marketing managers play a more demanding role just as other managerial positions. That's why employers are more stringent in screening applicants for this position. If you want to create an excellent, strong impression in your application for the position, our Marketing Manager Cover Letter PDF Templates can help you make that happen. Each of these sample cover letters holds compelling, professional-sounding content. Since these templates are free to download, you can always get easy access to each one whenever needed.

This category of Manager Templates for marketing manager applicants provides samples with content specifically tailored for particular marketing facets. In addition, our cover letter templates are also useful for marketing manager candidates who are vying for job vacancies in various marketing specializations. Essentially, we have templates you can use to write application letters for managerial positions in digital marketing, content marketing, visual marketing, product marketing, and more.      

Besides cover letters, there are other application documents you need to submit in order to create a great impression on your employers or to simply kickstart the application process. You can browse through our inclusive array of HR Templates to get you started in writing HR appointment requests, interview letters, managerial job resumes, and other application documents. But to get unlimited access to all templates for free, please subscribe today. Many exciting exclusive perks await you upon subscription, so don't delay. Should you have further inquiries about the subscription plan we offer, please do not hesitate to leave us a message. Thank you for choosing Template.net. 

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Marketing Manager Cover Letter

About this sample

This Marketing manager cover letter is a professional document that is used to introduce yourself to a potential employer and highlight your skills and experience in the field of marketing. This template is optimized to get interviews by clearly outlining your relevant qualifications and showcasing your ability to develop and implement effective marketing strategies . With skills such as leadership, creativity, and communication , you can demonstrate your ability to handle the demands of a marketing manager position and showcase your potential as a valuable employee. By using this template, you can help your cover letter stand out from other applicants and increase your chances of getting an interview.

Here's how Rezi AI Cover Letter Writer works

Create a resume with a targeted job description.

Enter the highlighted details of the cover letter

Click "AI Writer Ready"

19+ SAMPLE Cover Letters for Marketing Managers Templates in PDF | MS Word

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8 Brand Manager Cover Letter Examples

Brand Managers are the architects of a company's image, meticulously crafting and refining a brand's identity to resonate with target audiences. Similarly, your cover letter is the blueprint of your professional persona, carefully designed to echo your skills, experiences, and passion to potential employers. In this guide, we'll delve into the best cover letter examples for Brand Managers, helping you to construct a compelling narrative that leaves a lasting impression.

Cover Letter Examples

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The best way to start a Brand Manager cover letter is by grabbing the reader's attention with a strong opening line. This could be a brief statement about your passion for brand management, a notable achievement in your career, or a unique insight about the company you're applying to. For example, "As a Brand Manager who increased product sales by 30% at my previous company, I am excited about the opportunity to bring my strategic marketing skills to XYZ Company." This not only shows your qualifications but also demonstrates your knowledge about the company, indicating that you've done your research and are genuinely interested in the role.

Brand Managers should end a cover letter by summarizing their interest in the role and the unique value they can bring to the company. This could include their experience in brand strategy, market research, or product development. They should also express enthusiasm for the company's brand and how they can contribute to its growth. For example: "I am excited about the opportunity to bring my strategic thinking and creative execution to [Company Name] as a Brand Manager. I am confident that my skills and experiences align with your needs and I look forward to the possibility of contributing to your brand's success." Finally, they should thank the reader for their time and consideration, and express their eagerness to discuss the role further in an interview. For instance: "Thank you for considering my application. I am eager to further discuss how my background and skills would make me a strong fit for your team."

A Brand Manager's cover letter should ideally be one page long. This length is sufficient to succinctly present your qualifications, achievements, and enthusiasm for the role without overwhelming the reader. As a Brand Manager, you understand the importance of clear and concise messaging. Your cover letter should reflect this by being direct and to the point, while still effectively communicating your value. Too long of a cover letter can lose the reader's interest, while too short may not provide enough information about your suitability for the role.

Writing a cover letter with no direct experience as a Brand Manager can seem daunting, but it's important to remember that many skills are transferable and relevant to the role. Here's how you can approach it: 1. Understand the Role: Research what a Brand Manager does and understand the skills required for the job. This will help you identify which of your skills are transferable and relevant. 2. Highlight Relevant Skills: Even if you haven't worked as a Brand Manager, you may have gained relevant skills from other roles. For example, if you've worked in marketing or sales, you likely have experience with market research, strategy development, or customer engagement. Highlight these skills in your cover letter. 3. Show Enthusiasm: Express your passion for the brand and the industry. This can make up for lack of direct experience. Show that you're eager to learn and grow in this role. 4. Use Examples: Provide specific examples of when you've used relevant skills. This could be a marketing campaign you worked on, a product you helped launch, or a team project you led. 5. Show You're a Good Fit: Research the company's culture and values. Show in your cover letter that you align with these and would be a good fit for the team. 6. Professional Development: If you've taken any courses or gained any certifications relevant to brand management, be sure to mention these. This shows you're committed to your career development. 7. End Strong: Conclude your cover letter by reiterating your interest in the role and the company, and express your eagerness to bring your skills and passion to the team. Remember, everyone starts somewhere. Even without direct experience, your unique skills and experiences can still make you a strong candidate for a Brand Manager role.

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Free Marketing Cover Letter Sample - How to Write

Do you know a marketing cover letter can change your marketing job application prospects? Include a cover letter marketing document to expand on your resume. Marketing cover letter examples can help avoid missing critical points. Here are tips to help you craft the perfect cover letter .

• # Marketing Cover Letter Template
• # Marketing Cover Letter Sample
• # Tips for Writing Marketing Cover Letter
• # How to Edit Marketing Cover Letter Template

Free Marketing Cover Letter Template

This is a free cover letter template for marketing. Free Download and customize it according to the sample text below.

Supported formats

Marketing cover letter sample (text).

Marvin Nelly 12 Kind Avenue, Hunterland, AZ 82030 Cell: (555) 454-98067 [email protected] January 14, 2018 Lorna C. Mullen Dekship Holdings Ltd. 3 Damstar Road Hunterland, AZ 82344

Dear Mrs. C. Mullen,

I was referred to your marketing job posting and as a marketer I found it describing most of my marketing abilities. My widespread experience matches perfectly with the job requirement and I am highly interested in joining Dekship Holdings Ltd. Having worked at Tap Cody Wines in a similar position I am certain I will be a natural addition to your goods and service company.

I have been in marketing for 8 years and highly adept in various skills such as marketing optimization for the web, marketing strategy conception, market analysis and reaching new publicity frontiers. My daily duties in my past occupation have molded my skill set transforming me into a successful decision maker and problem solver, including excellence in:

• Crafting innovative high impact advertising strategies
• Marketing strategy implementation and conception
• Running company blog and social media accounts to enhance online marketing (company blog viewership reached 2 million views in three weeks increasing sales by 60%)
• Project briefs conceptualization
• Email marketing and lead nurturing
• CRM and CMS skills and experience

In addition to my personal attributes and experience, my education background is strong with an obvious passion in service and product marketing and advertising. I am highly upbeat about Dekship Holdings Ltd expansion plans into ten states and welcome the opportunity to be a part of this impactful business growth.

Enclosed is my resume with detailed information on my career accomplishments and expertise. I welcome contact through my phone number or email at the earliest convenience to discuss how my skillset and experience matches the job description.

I am highly grateful for your consideration and patience.

Sincerely, Marvin Nelly (555) 433-6545

Tips for Writing a Marketing Cover Letter

• • A marketing cover letter offers a chance to blow your own horn and you should do it with impact. Clearly and forcefully display your distinctive credentials and how they match the requirements of the marketing position.
• • Get to the point in your cover letter for marketing considering how many thousands of applications screeners have to go through. Ensure you’ve clearly answered the critical expectations like: who are you? What makes you perfect for the job? Why you?
• • Refine the cover letter. There’s no place for spelling errors and grammatical mistakes. They curtail the impactful impression you wanted. Polish it thoroughly to avoid raising questions on the type of person you probably aren’t.
• • The digital marketing cover letter or any other isn’t the place for salary details. It’s in bad taste, unprofessional and greenhorn. Reserve the salary part when you get summoned for an interview.
• • Whatever your religious persuasions or political urgings are, keep them to yourself. Don’t reflect them on marketing cover letters. Even if you’ve membership to the most lucrative political or religious groups or unique awards in these sections of society leave it out.

Related experience: Obviously you’ve some related achievements or experiences you can relate to your marketing job application, whether you’re fresh out of college or not. Use your volunteering activities and other related abilities and skills to demonstrate your suitability where direct experience lacks.

Specifics: A powerful way of expanding your resume and hooking up the hiring manager is using specific examples. If you were the top marketer in your department and helped hit sales of over $200,000 in five hours indicate that.

Keywords and key phrases: Craft the cover letter for marketing job using keywords related to the requirements in the position. These words are superb at stressing your qualities and skills the job entails.

Use examples: Marketing cover letter examples are very helpful. They can help you know where to start, the information to add, formatting the document and what not to miss. Nonetheless, don’t just send the sample as it is but revise and change the details to fit the specific marketing job you’re applying for.

Format: A business letter type of format is the best to use in crafting the marketing cover letter. Professionalism is at the heart of a marketing job and you want this reflected in your application.

Revise and reread: This cannot be emphasized enough! Marketers are expected to be great communicators, verbally and in written communication. You don’t want to be misunderstood for too many grammatical errors, spelling mistakes, misspelling the hiring manager’s name and title or the company name. Edit and reread! Use cover letter sample for marketing position to get things right.

How to Edit Marketing Cover Letter Template

Want to make a PDF cover letter? If you are using Word or other format cover letter, the bets PDF editor , Wondershare PDFelement - PDF Editor will help you turn it into a standard PDF format by the converting feature. If you need to write a PDF cover letter yourself, it will create a blank PDF page for you.

Key Features:

• Edit PDF cover letter by changing the contents, images, links etc.
• Convert PDF from/to other types of documents
• Protect sensitive information in the PDF cover letter

Step 1. Open the Marketing Cover Letter Template

Step 2. Click on "Edit" and Enter Your Text as You Like

Step 3. Complete and Save Your Marketing Cover Letter

Posted by Elise Williams to Updated: 2024-04-08 10:50:04

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