outline for sales presentation

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A step-by-step guide to craft a winning sales presentation outline 

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Anete Ezera February 08, 2023

Creating an effective sales presentation outline is crucial if you want to impress and persuade potential customers to purchase your products or services. Whether you’re part of a small startup or a large corporation, a well-crafted presentation can help you make a powerful and convincing case for your offering.

Crafting a successful sales presentation can be a challenging task. With the right knowledge and tools, you can create a winning presentation that communicates the value of your product or service while saving time in the process. Whether you’re giving a presentation in person or online, the key is to keep your audience engaged and interested in what you have to say. In this article, we’ll go over the basic structure of a sales presentation, offer tips for making as effective a sales presentation outline as possible, and provide some great sales presentation templates and examples you can use for inspiration.

The structure of a sales presentation

• Introduction

The introduction of your sales presentation should grab your audience’s attention. It also should give them a sense of what they can expect from the rest of the presentation. Start by introducing yourself and your company, and then provide a brief overview of the product or service you’re going to be discussing. This is also a good opportunity to establish a connection with your audience by finding common ground or addressing any pain points they may be facing.

• Problem Statement

After the introduction, it’s important to clearly define the problem or challenge that your product or service is designed to solve. This will help your audience understand the need for what you’re offering. It’ll also set the stage for the next section of the presentation.

Now that you’ve clearly defined the problem, it’s time to introduce your solution. This is where you’ll provide detailed information about your product or service, including its features, benefits, and any relevant case studies or testimonials. It’s also the time to address any potential objections or concerns that your audience may have.

• Demonstration

If possible, include a live demonstration or visual aids like images, videos, or diagrams in your presentation. This will help your audience see how your product or service works in action and will provide a better sense of its value.

• Call to Action

The final step of your sales presentation is to ask for the sale. This can be as simple as asking for the order or booking a follow-up meeting. Be sure to remind your audience of the benefits of your product or service, and make it easy for them to take the next step.

Sales presentation outline tips

When crafting your sales presentation outline, there are a few things you have to keep in mind to make the presentation a true success. Take note of the following sales presentation structure tips that’ll help you create a presentation that stands out and makes an impact. 

Start your presentation right

The first impression is everything. Grab your audience’s attention with a compelling start of the presentation – introduce a shocking statistic, tell a story, or display a capturing visual. This way you’ll catch people’s interest right from the start. 

Support your claims

Use data and customer testimonials to support your claims about the key problem or pain point your product or service tackles.

Make an impact with data visualizations

Add interactive visuals such as graphics and charts to display statistics and other data in an engaging manner. Use Prezi Design to create these visuals. Also, use dynamic visuals, images, and videos – that’ll make the presentation more engaging and interactive.

Have a well-defined structure

Make sure to use a clear and consistent structure throughout the presentation, with a clear beginning, middle, and end. You want your presentation to feel like a story that’s well-formatted and thought-out. 

Highlight your USP

Clearly define your Unique Selling Proposition (USP) and highlight it throughout the presentation. Emphasize your USP using bold statements, impactful data, and eye-catching visuals.

Use storytelling techniques

Make your presentation more engaging and memorable by applying storytelling techniques. Swap your slide-based presentation for a Prezi presentation that elevates the storytelling experience. The non-linear format allows you to jump between topics instead of going through slides. This way your presentation will feel more like a conversation rather than a speech, making it a much more engaging and interactive experience.

Practice to make it perfect

Practice your delivery and timing to ensure that you stay within the allotted time and keep the audience engaged. This will help you define your sales presentation structure as you’ll notice what presentation parts take longer to discuss and where you need to add more content or context.

End your sales presentation on a memorable note

End your presentation with a clear call to action that leaves a lasting impact. Apply visuals, like images, data visualizations, videos, and animations to catch people’s attention. Also, remember to include contact information so the audience can follow up with you.

By incorporating the tips outlined above, you’ll be well on your way to creating an effective sales presentation that’ll help you close more deals. Remember that each presentation is unique and needs to be tailored based on the audience and context.

Great sales presentation examples

Developing a powerful sales presentation from scratch can be challenging. Seeking inspiration from existing successful examples can assist in creating a presentation that’ll leave a lasting impression on your audience. That’s why we’ve compiled a list of great sales presentation examples that score in presentation design and structure. 

Sales presentation on communicating key business elements

This presentation examines how to better define the purpose, vision, mission, values, and key business metrics. It’s a great example of a visually appealing and engaging sales presentation structure that scores in presentation design. It’s easy to navigate the presentation as you can zoom in and out of topics. Also, the visualization of a table as topic placement creates a compelling layout. The overall structure of the presentation has a natural and logical flow, going from background information to an action-based plan. 

Salesforce presentation

If you’ve ever wondered how to turn your workforce into salesforce, this presentation provides a clear guide that makes it easy for you to dig deep into this topic. The visual format clearly represents the topic and captures attention with the highlighted title and topics. 

Also, when viewing this presentation, you can zoom in and out on topics, deciding what you want to read about first. The layout is simple and straightforward, leaving no room for confusion. The presentation is structured to introduce the topic first, then go to 3 main talking points, and finally lead to tips that leave the audience with an action plan in mind. The presentation design also helps to navigate and understand the content better.  

Sales kickoff presentation

What makes a good sales kickoff? This presentation provides a step-by-step guide to having a great sales kickoff using powerful visuals and a well-defined structure. 

The steps are visualized as American football icons and illustrate the order in which they should be discussed. This provides an engaging viewing experience with a clearly defined outline that navigates the audience throughout the presentation

Creating an effective sales presentation outline is crucial for impressing and persuading potential customers to purchase your products or services. Crafting an effective sales presentation involves understanding your audience’s needs and customizing the presentation to suit them. The basic structure of a sales presentation includes an introduction, problem statement, solution, demonstration, and call to action. To make your presentation a success, it is important to start with a compelling introduction, support your claims with data and customer testimonials, use data visualization to make an impact, and have a well-defined structure. By following the tips and using the examples provided in this article, you can create a winning sales presentation that effectively communicates the value of your idea, product, or service and keeps your audience engaged and interested.

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10 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]

Published: August 17, 2022

While many salespeople focus on making their sales decks flashy, fun, and exciting, they do little to ensure that their presentations address the prospect's top concerns and offer an irresistible solution.

As a result, many presentations are met with wishy-washy responses that drag along the sales process and waste valuable time.

What does a great sales deck look like? We'll take a look at some of the best, and provide tips for creating your own stellar sales deck and presentation.

What is a sales deck?

A sales deck is a slide presentation (e.g., PowerPoint, Keynote, etc.) used to supplement a sales pitch. The sales pitch, given by a salesperson to a prospect, often includes an overview of the product or service, offers a value proposition and solution for the prospect, and includes examples of success stories from other clients.

The primary purpose of a sales deck and presentation is to introduce a solution (ie, your pitch ) that ultimately leads the prospect to purchase from your company.

If you've done everything right during the discovery process — digging deep into your prospect's challenges and understanding exactly what they need — only to get a noncommittal response, then your presentation needs some major adjusting.

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Sales Deck vs Pitch Deck

A sales deck is a pitch meant to convince a prospect to make a purchase by showcasing your product features, benefits, and value proposition.

A pitch deck , on the other hand, is usually created for investors who want to learn more about your company, vision, products, financials, and target audience. Think of the pitch deck more like a synthesized version of your business plan.

Ready to see some sales deck examples? Here are a few of the best, in no particular order.

Sales Deck Examples

• UpstartWorks
• Attention Media
• Leadgeeks.io

1. Leadnomics Sales Deck by Katya Kovalenko

Leadnomics has done something few companies successfully do in presentations: Showcase their brand identity.

The internet marketing agency hired a designer to create a sales deck that reflected their sleek, techie brand.

So while prospects learn about Leadnomics and what it offers, they can also get a peek into what it represents as a brand.

2. UpstartWorks Sales Deck by BrightCarbon

This slide deck for UpstartWorks starts with an image of the road to success, followed by a value proposition and a list of benefits buyers can enjoy from working with the company. They provide an overview of what they deliver to customers, who their clients are, and the results their customer base has seen.

The sales deck touches on all the key points a sales presentation should cover. And when it includes graphics and logos, they are clearly organized and not cluttered.

3. QS Sales Deck by BrightCarbon

QS , a platform that ranks colleges and universities, effectively uses icons and visuals throughout its sales deck to communicate its messages. At just a few slides, this is one of the shortest sales decks featured on this list.

If you’re going to make your sales deck short, make sure the information you include gets straight to the point, and be sure to front-load the most important information.

In terms of content, QS showcases its features, value proposition, and client impact.

4. Attention Media Sales Deck by Slides

Attention Media , a B2B creative agency, hired a presentation design agency to create a sales deck that features statistics and reasons businesses should work with them.

Key figures and messages are either in a bold, large, or bright font to make them stand out from the rest of the text.

While their slide deck is on the shorter side (the typical presentation is around 10 to 15 slides ), they include intriguing visuals and statistics that grab attention and keep viewers interested.

5. Freshworks Sales Deck by BrightCarbon

Freshworks is a B2B software platform that promises an all-in-one package for businesses. Its sales deck emphasizes simple text and organization. The problem and solution are introduced using graphics, which makes the text easier for readers to prioritize.

They include a dedicated slide to their mobile app, one of the product’s key differentiators and most salient benefits. The following slides provide a step-by-step walkthrough of how customers are onboarded and what they can expect on a regular basis.

Since the slides aren’t text-heavy, the salesperson can easily elaborate and answer any questions the prospect might have.

6. Soraa Sales Deck by BrightCarbon

Soraa , a lighting company, starts its sales deck with a visually appealing table of contents that contains three items: “Quality of light,” “Simply perfect light,” and “Why Soraa?”

The brand then dives into what its prospects care about most: How the light will look in their spaces and how they can apply Soraa’s offerings to their specific use case. It sprinkles in the benefits of using Soraaa as a lighting supplier. And it does this all while maintaining its strong branding.

7. Planetly Sales Deck by OCHI Design

The first thing Planetly does in its sales presentation is present an eye-catching statistic about customers wanting more eco-friendly brands. Then, they present the reasons behind that data.

The deck doesn't overwhelm prospects with too much text, opting for more graphics and visuals instead. It introduces a hard-hitting stat about the problem their prospect is facing, engages them by asking a question, and provides a solution to the issue.

The slide deck continues to outline specific product details and what sets the solution apart from others, ultimately leading to a slide that represents the expected outcome for the prospect.

8. MEOM Sales Deck by Katya Kovalenko

What you’ll first notice when scrolling through MEOM's sales deck is that it’s straightforward and easy to scan.

The brand kept it simple with their deck, making it easier for consumers to take in the information. Too often, companies overload their decks with information, and by the end of the presentation, consumers can’t remember anything.

On every slide, MEOM has one main message with supporting information in smaller font. In addition, the brand incorporates a detailed look at one of its staff members — a powerful tool when trying to attract consumers.

9. Leadgeeks.io Sales Deck by Paweł Mikołajek

Sometimes, the best way to explain a concept is through a series of process maps and timelines. In this sales deck, Leadgeeks.io takes this approach to explain its product process and onboarding process.

This method helps consumers visualize how this software will help them reach their goals and how they can adopt it at their business.

10. Accern Sales Deck by Katya Kovalenko

Similar to Leadnomics, software company Accern puts its branding at the forefront of the sales deck.

In addition to the use of design to make the sales deck stand out, Accern also highlights customer case studies in its deck, another form of social proof that shows the success other customers have found with this tool.

Each of these presentations provides a general overview of the products, problems, and solutions, and they can easily be tailored and customized to each prospective company. A custom presentation not only piques the prospect's interest but also increases the likelihood that they'll buy from you.

Curious as to how you can word your presentation during your meeting with prospects? Below, we go over the best examples we’ve seen so far.

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Example Sales Presentation

While there are plenty of videos online on how to deliver a sales presentation, there aren’t quite as many live sales presentations to watch.

That’s because sales presentations are delivered in the privacy of a meeting between the sales rep and the prospect, and are often not recorded with the intention of sharing online.

As a sales rep, though, you have an excellent resource for inspiration: explainer videos. Companies publish explainer videos to pitch their products to qualified leads. (Sound familiar?) Use the below examples to hone your own pitch to buyers, and pay close attention to the structure of each video.

This explainer video for Leadjet starts with an urgent problem: Finding leads on LinkedIn and moving them to a CRM loses valuable time and minimizes lead opportunities. Leadjet then presents its product as the solution.

The video jumps into the benefits users can enjoy, such as synchronizing conversations over both your CRM and LinkedIn, keeping the lead status updated, and adding custom details. In this video, Leadjet follows the ideal sales presentation structure: problem, solution, and benefits.

2. Node Influencer App

The Node influencer app allows small business owners to connect with influencers on social media. It starts its video with a simple question: “Looking to promote your brand with social influencers?” The presentation effectively identifies and addresses the target market before pitching the product to viewers.

This presentation is more tutorial-based, making it ideal inspiration if you’re creating a sales deck for someone who’s closer to making a decision. People most often want to see actionable demos when they’re ready to choose a provider.

This explainer video from Upsend, a former customer service software, begins with a problem: Most customers want instant responses to their queries, but customer service systems can be expensive for new companies. Enter Upsend.

The presenter addresses the target market — startups and small businesses — while assuaging their concerns about budget. In addition, it covers the most important features of the platform and the end result for the user. If Upsend were still available, this would be a product a new business would immediately want to add to their tech stack.

4. Algoplanner

Within a few seconds of the start of this presentation, Algoplanner drives home the critical urgency of adopting a supply chain software. It uses a scary number to pull your attention, citing a possible “loss of millions of dollars” if you fail to adopt the right tool.

It then introduces its product with a breakdown of what the software can do for users. Plus, it provides powerful stats to back up its claims, including that users can reduce automation development costs by 80%. The call to action at the end is powerful and simple, telling viewers to schedule a demo.

Sales Deck Presentation Tips

Ready for your presentation? Sticking to these five simple sales presentation guidelines, recommended by Marc Wayshak , will help you blow your competition away while dramatically increasing your chances of closing the sale.

1. Lead with solutions.

Have you ever met with a prospect who was excited about your product or service – and used your presentation to keep on selling? This is called over-selling, and it's the leading cause of death for sales presentations.

When you start your presentation, first lead with solutions. Don't talk about the benefits of your product's features or tell the prospect how great your company is.

Simply dive into how you're going to solve the deepest frustration your prospect is facing right now.

2. Incorporate case studies.

Once you've addressed the specific solutions you can provide to the prospect, it's time to add some color to your presentation.

Turn your sales presentation into an engaging story by sharing case studies of similar prospects and the results they've achieved with your help.

This step is important for building trust and credibility with the prospect. At the same time, case studies bring your solutions to life in the real world, making your presentation more engaging.

3. Ask for feedback throughout.

Most presentations are a one-way monologue by the salesperson. This approach is boring – and it's certainly no way to connect with a prospect.

Instead, ask short questions throughout your presentation like "Does that make sense?" or "Can you see how this would work for you?" Asking for feedback periodically ensures your prospect stays on the same page.

4. Welcome interruptions.

If you want to close more sales, you have to care about what your prospect is thinking throughout your presentation.

Any interruption is the perfect opportunity to find out. Whenever a prospect interrupts you – either with a verbal remark or subtle shift in their facial expression or posture – stop immediately.

Acknowledge the interruption, and welcome the opportunity to explore it with the prospect. Never ignore signals just to stay on a roll and conclude your point. Invite prospects to ask their questions or share their concerns.

The opportunity to respond to those concerns is always more valuable than whatever you were about to say.

5. Wrap it up quickly.

Your presentation should be ASAP: as short as possible.

It's natural for salespeople to get excited about what they have to share, but this causes most of them to ramble on for far too long.

Prospects only care about themselves and their challenges. Present the information they'll be interested in and nothing more.

Practice your next sales presentation with a colleague or friend and ask for their honest feedback on its length.

Sales Deck Template

Ready to start creating your own sales deck? Get started with these free templates .

It includes ten Powerpoint templates, each with a different focus.

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How to find a sales deck template.

Haven’t found what you’re looking for? Here are additional resources to find a sales deck.

This presentation platform allows you to pick from hundreds of templates and fully customize the template you choose. The best part? It’s free and offers premium packages for teams who want analytics, multiple users, and live video collaboration.

On this graphic design platform, you can search through countless presentation templates and customize them. Canva also offers extensive collaboration features, such as file sharing and commenting.

Get Inspired With These Sales Presentations

When delivering a sales presentation to a prospect, you can do so with the knowledge that thousands and millions of others have been in the same position as you. Luckily, we can see their work online to guide our sales deck creation process. Use these decks to structure your own, and you’ll be well on the road to closing more deals and exceeding your quota.

Editor’s Note: This post was originally published in April 2019 and has been updated for comprehensiveness.

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How to Create & Deliver a Sales Presentation (+ Template)

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A sales presentation is the act of verbally explaining a product or service and delivering your sales pitch to a potential buyer, usually with the assistance of a sales deck. The ultimate goal of the presentation is to convince the buyer to take next steps with you, such as accepting a proposal. To accomplish this, sales reps follow a key outline that includes sections like the prospect's pain point, how the product or service solves this problem, and a strong call-to-action.

For help crafting your presentation, hire a design expert on Fiverr to custom create an appealing slide deck and write the talking points that will present your offering in the most professional way possible. Freelance gigs start at only five dollars — take a look at your best options below:

How Do Sales Presentations Work?

Salespeople typically give a 20- to 30-minute sales presentation as a  lead nurturing  activity once a lead has been qualified as a high-value prospect — by this point, you've determined it's time to show them in detail the value of your product or service and recommend next steps. The stage of your sales pipeline in which the presentation occurs depends on your business, but it's usually done toward the end of your  sales process  as one of the final steps before deal closing.

As you build your presentation's talking points, you'll follow an outline that typically begins with small talk and introductions, then moves on to agenda-setting. The outline will then dive into the problem, your solution and the benefits that it brings, and stories about a current customer who had a similar issue before working with you. Finally, you'll end with a concrete CTA to entice your prospect to move forward with you.

Keeping this outline in mind, there are steps you can follow to first plan the sections of a general outline and then personalize them to each unique prospect, plus templates and software you can use to build a supporting sales deck. It also helps to consider tips to prepare for and deliver the presentation and take a look at examples of quality presentations to emulate.

This article addresses how to create your entire presentation, including building a visual sales deck and creating and delivering your talking points. If you’re looking specifically to learn how to craft a written slideshow, check out our article on creating a sales deck .

Free Sales Presentation Template

So that you don't necessarily need to start from scratch, we've gathered several sales presentation templates for various scenarios and created our own free general sales deck template to help you create a slideshow to complement your presentation. This deck template can act as a base for you or a Fiverr freelancer to customize into your own deck according your needs and presentation outline. It also comes with recommendations for specific written content to put on each slide.

Now that you have a template to work from, let’s look at the key elements all salespeople should use to structure their sales presentation.

Common Sections of an Effective Sales Presentation

Regardless of your business or customer, there are some common elements to include in your sales presentation to make it as effective as possible. Where in the presentation or deck you place each element is up to you, as there are slight strategic advantages to different arrangements, but the outline below is the best place to start so you can sucessfully give a presentation and communicate your sales pitch .

Here is the common structure of a sales presentation, plus how to communicate each section: 

Small Talk & Intros

Solution & benefits, social proof.

As people enter the meeting, take five minutes to build rapport and engage your prospect in light conversation by asking them personal or professional questions like “Last time we spoke, you were working on {project} . How’s that been going?” Small talk like this gets everyone comfortable and in a good mood.

After the conversation has run its course, thank your audience for attending, then briefly introduce (or reintroduce) yourself and state your company's elevator pitch . Bring up relevant credentials or experiences that will paint you as the right person or team to help them in this area. Then, ask each person in the audience (if there are five or fewer) to say their name and job title. All of this should take another 3–5 minutes.

Before you start flipping through slides, set the agenda in three sentences so the audience knows what to expect. When they know what’s coming, they're on the lookout for the elements and topics you mentioned. This increases their comprehension and engagement. Plus, stating an agenda makes you look organized and professional.

Use the "purpose, benefit, check" method when setting the agenda:

• State the Meeting’s Purpose: Preview the main topics you'll be covering. “We’re here to go over how {product or service} can help you overcome {problem or challenge} .”
• List the Benefits of Attending:  Explain how the prospect will benefit from being here. “Besides learning about our solution and how to use it to reach your goals, you’ll also come away with valuable industry insights that will change the way you think about {topic} .”
• Check for Alignment:  Make sure you’re all on the same page with a simple check. “Does that sound like a plan?”

Once your prospect agrees, you can dive into the problem.

Talk about your prospect’s problem that you found during your discovery call or another method. Mention what you believe is causing it and the negative consequences the prospect will experience if they let it remain unsolved (including any relevant statistics). Because the problem is likely why your potential customer is in the meeting, dedicate five minutes to laying out their pain point and discussing it a bit if your prospect has anything to add.

This could sound like "During our discovery call, you said you're trying to reach {goal} but you've been experiencing {challenge} . It sounded like your main concern is {implications} , and the problem is stemming from {issues/pain points} . Anything I'm missing?"

In a few sentences, tease three benefits they could enjoy if they simply solved this problem. Paint this better world as desirable and free of the pains caused by their current problem. Then, introduce your product or service and take two minutes to explain how it solves the problem and helps reach the promised land.

For example, "If you were to solve this pain point, you could {benefit 1} . {Product or service} is designed to {high-level purpose/benefit 2} for {role or company type} so they can {more impactful action/benefit 3} . Specifically, it does this by {product/service overview} ."

If you'd like to dive deeper into how your product works, you could extend this to a 15- to 20-minute product demo instead of a two-minute overview. Plan this beforehand so as not to run over the time you've allotted.

If there are specific ways in which customers similar to the prospect have used the solution to their advantage, share them in the presentation. This can include social proof like testimonials, case studies, and anecdotes to show how buyers love your solution.

A good way to state this is "One of our longest clients is {similar company} , which {brief, relevant company description} . Before working with us, they were also having {similar problem} , but they've solved it by using our {feature and brief explanation} . I could see your team loving {feature} , too."

Your relationship with the prospect, the amount of people in the room, and the price of your product or service will determine how you end your presentation and make your ask. If you're presenting a pricey B2B solution to three executives, your CTA will be different than if you’re presenting a B2C product to a 1,000-person audience.

Here are three ways to close your presentation:

• Strong CTA:  Make a direct ask like “Over 500 satisfied clients are currently using our solution to {function/benefit} . Are you ready to join them?” or “Are you ready for us to draft up a proposal so you can rid yourself of {pain point} once and for all?”
• Open-Ended Question:  Ask an open-ended question that will prompt them to think about and discuss their key takeaways. For instance, you might ask, “How did I change the way you think about {topic} ?” Higher-priced items that need further evaluation use this.
• Objection-Response Question:  If you sense any objections lurking behind their eyes, ask, “Based on what you’ve just heard, what would hold you back from buying today?” Then, you can address the concern or hesitation while you have them in the room.

In almost all cases, it makes sense to end your spoken presentation by inviting the prospect to ask questions, either before or after you give a CTA such as accepting a business proposal .

As we've shown above using bolded prompts, it's a good idea to create a standard outline of your presentation and generally what you'd like to say to every prospect, then use that as a script template and leave room for personalization to each prospect. This helps you stay on track and sound confident while making the prospect feel as if the presentation were developed just for them.

How to Create a Winning Sales Presentation

Before delivering your sales presentation to a room full of buyers, you have some preparation to do. This includes creating the bones of your presentation, personalizing it to your prospect, and designing a sales deck to support your talking points. Check out the slider below for an overview of each step, or dive right into steps and how to do each.

Craft a General Presentation

First write an outline of the sections and topics you want to cover in every presentation, including a script template to guide your words. 

Personalize the Presentation

Learn about the attendees via a discovery call and independent research, and tailor your presentation to the prospect.

Gather Supporting Materials

Gather relevant marketing messaging, photos, data, and anything else you’ll need to deliver your personalized presentation.

Create a Personalized Sales Deck

Build out the visual slideshow you’ll use during your presentation. 

1. Write Your General Presentation Outline & Script

First, incorporate the common sections of a sales presentation outline — write the main points you want to hit and a general sales script of the words you want to say, but leave room for personalization to each prospect. You can either write this outline from scratch or start with a sales presentation template .

Here is a potential outline of the spoken portion of a sales presentation: 

• Small Talk and Introductions:  Build rapport, thank your prospect for attending, and introduce yourself and your business using an elevator pitch.
• Agenda-Setting: Remind the prospect of the purpose of the meeting and why it's good they're attending. Get their buy-in to move on and talk about the problem.
• Your Prospect’s Main Problem:  Summarize the prospect's problem that you learned about during discovery, plus the implications of leaving it unsolved.
• Solution and Benefits:  Talk about a better world in which the problem is gone, using about three benefits. Reveal your product or service and pitch how it solves the problem.
• Social Proof:  Share a case study, testimonial, and/or anecdote from a company or person that's similar to your prospect to help prove you can help them.  
• Call-to-Action:  Wrap up with a closing statement that includes a CTA inviting them to begin this partnership or take another action.

The outline of a sales presentation will vary across different businesses and presentation situations. Generally, though, you’ll be presenting your product or service in front of a group of decision makers in an office room, so the above is a potential sales presentation outline of the main points to hit for this situation. You can always modify your general outline later on.

If you include some of the above elements within stories, your audience will be more engaged and interested. For example, when giving your company overview, tell a brief story about the issue or opportunity that prompted your founder to create the business and how it's changed over the years to reach its current state.

2. Personalize the Presentation

Once you've developed a general presentation structure that you can reuse for each prospect, use a discovery call and online research to learn about the specific prospect to whom you're presenting. This will help you craft a personalized presentation that captures your audience’s attention and makes them feel understood. It will also ensure the lead is qualified before you start building a presentation for them.

Research these three areas to fill in the blanks within your presentation: 

• Your Prospect’s Business:  Learn about their company size, mission, sector, and goals, plus their internal processes. This will help you plan your small talk and select relevant social proof. 
• Your Prospect’s Problem:  Learn all about their pain point and its associated consequences. If you know the specifics, you can bring up targeted problem insights and solutions. 
• Who Is Attending:  If the decision maker(s) are from high-level management, focus on how you’ll help them achieve long-term goals. If they'll use your solution day-to-day, focus on efficiencies and problem-solving.

While this is most helpful to personalize the general sections you planned out in the previous step, it can also help you to add more sections or modify your outline if needed. It'll also support the next step in which you gather relevant information that will impress your prospect and make the presentation feel even more personalized.

3. Gather Supporting Materials

Now that you’re familiar with your prospect and their needs, begin gathering the materials for the elements you want to include in your sales presentation. You can get these online, in your CRM , or directly from your data, marketing, and/or customer success team.

The best personalized presentation materials and information to gather include: 

• Case Studies or Testimonials: Find a great story or review from your current customers who are similar to the prospect.
• Client or Product Photos:  Highlight clients using the product or service by gathering photos from marketing or the client themselves.
• Data or Statistics: Collect ROI, industry trends, or other data that supports your claims about the prospect's problem or your solution.
• Marketing Messaging:  From your marketing team or your content, find the solution's benefits, unique selling proposition , and story details that will be most relevant to this prospect.
• Props or Demonstrations:  If your product lends itself to physical or virtual demonstrations, gather the required materials or set up the virtual environment. 
• Graphs:  Create graphs that back your claims, illustrate trends, and supplement your stories. If you say Facebook ad prices are trending upwards, show a graph of this. 

Because you might have to get this material from another department or person or even create it yourself, it’s best to handle this at least two or three days before you plan to begin building your sales deck so you can plug them in immediately when you create the deck.

4. Create a Personalized Sales Deck

A sales deck is the slideshow that acts as a visual backdrop and guide for your sales presentation, usually created using  sales presentation software  like PowerPoint. If you choose to use a deck with your spoken presentation, make it about 10 slides in length, light on text (fewer than 30 words per slide), heavy on images, diagrams, and other visuals, and personalized to the prospect's situation so they feel understood and can imagine how your solution will help them.

These are a few ways to personalize the sales deck for your prospect:

• Add Them to the Cover Slide: Your cover slide should include your company name and logo, but adding your prospect's will help them feel more engaged at the start of the presentation.
• Include Components of Their Current Situation: When talking about the problem and its implications, add related images and light text to your problem slide to drive the point home. 
• Highlight Specific Use Cases:  Think of ways you envision your prospect using your solution to their benefit, and add related images or videos of those features to the solution slide. 
• Add Similar Customers' Images or Logos:  When you talk about a case study or testimonial of a company like your prospect, show images of them to promote legitimacy.

Just like your presentation outline, consider creating a general version of your sales deck and leaving a few prompts that you can simply personalize for each prospect. This will help you keep the overall structure that you know to be effective while also helping the deck feel as if you crafted it especially for the prospect.

Additional Reading:

For help on creating the best sales deck for your presentation, check out our detailed article on  how to create a sales deck . There, you'll find key steps as well as templates and examples to craft the best one possible.

How to Properly Deliver Your Sales Presentation

An effective sales presentation is personalized to your prospect and makes them active participants, sparking questions from them and prompting run-off conversations about their specific interests. This helps you build a relationship. Let’s go over some key tips for delivering a sales presentation that wins over your audience.

Start With Highly Personalized Small Talk

Depending on your prospect, you may want to begin your sales presentation with a rapport-building question that asks about their personal life such as “How was the football game last weekend?,” or they may respond better to a more professional question like “I saw you opened a new office in {location} . Congrats! How's it progressing?” Starting off the presentation with the right type of small talk can help your prospect relax and drop their “No one can sell me!” attitude.

Use a Conversational Tone

Resist the urge to speak too formally. It's important to be respectful of your prospect, but positioning yourself as their peer will help them picture you as both a subject matter expert and a quality potential partner. Stick to simple language and try to sound more casual so your prospects see you as a pleasant person to work with rather than a stuffy salesperson.

Switch Speakers Often

If you’re presenting with multiple people, it makes sense to switch speakers whenever you move on to the next main point. When assigning main points to different team members, take into account their levels of expertise and enthusiasm for given topics. For example, if one of them spent days analyzing the prospect’s main problem, let them take that part. Genuine confidence is powerful. For this reason, also let your best closer make the closing statement.

Encourage Questions Throughout

Consider building in extra time so you can encourage your audience at the beginning of your presentation to ask questions and make comments while you’re presenting. This makes your presentation more of a conversation and lifts the audience's engagement level and comprehension. Say something like, “Don’t be afraid to ask questions or make comments throughout. If there’s something you want to discuss in greater detail, let me know.”

Follow Typical Presentation Best Practices

As you go through the outline and any supporting materials (e.g., a slide deck) you've created, keep in mind the communication tactics that help your presentation go smoothly. Here are some best practices for delivering your sales presentation in a way that both captivates and sells the audience:

• Leverage Body Language Tactics:  Put your shoulders back, smile, and feel free to move around naturally. Use your hands to emphasize key points or transitions. The Presentation Training Institute has additional tips on  body language for presenters . 
• Maintain Eye Contact:  Alternate eye contact between the people in the room. Try your best not to leave anyone out for too long. 
• Keep Things Moving and Changing:  Don’t spend more than a few minutes discussing a slide. When you frequently change the visual stimuli, you maintain the audience’s attention.
• Be Confident:  Avoid apologizing if you make a mistake. This indicates nervousness or discomfort. Instead, take it in stride and keep presenting with confidence.

Learning these presentation tips can also help you be a better salesperson in general since they can be applied outside of presentations, as well.

Go Off Script When Needed

The presentation outline, the sales deck, and any sort of script that you write all contribute to a well-organized presentation, but a truly professional presenter knows that it's important to be flexible throughout the presentation. If your prospect asks a question that you were planning to answer later in the presentation or not at all, consider taking a moment to address their curiosity or concern. This will help them feel more engaged and view you as a helpful potential partner.

Ultimately, go with the flow. Expect the unexpected to occur, like a confusing question from the audience. If you lack the knowledge on the specific subject, say you’ll do some research and send them the answer in a follow-up email. They’ll understand.

Top 3 Sales Presentation Software

Most of your prospects will better follow what you're saying and understand your product and what it does if they can view a visual slide deck as you speak. While there are many sales presentation software options out there, we've found Visme, Google Slides, and Prezi to be some of the best ones in terms of key factors like cost and features. We've briefly covered each platform below:

Google Slides

Visme is an online software that allows you to create, store, and share visual materials such as sales presentations and infographics. Its searchable library contains over a thousand presentation layouts and themes to get you started, and its free educational resources such as tutorials, webinars, and courses make it a great option for those new to sales presentations. Visme has a free version and available upgrades.

Google Slides is a free slideshow tool that helps you create simple, professional-looking sales decks to accompany your verbal presentation. Start with one of their templates, then invite your team members to collaborate on the slides in real time. Slides is a great option for Google Suite users since it integrates seamlessly with other Google apps.

Prezi is a highly interactive presentation builder that uses features such as zooming in and out to keep the viewer engaged. Because the zoom function is nonlinear, you can bounce between slides as your prospect asks questions, helping you to keep the conversation flowing and give the buyer more control than they'd normally have in a typical presentation. The basic platform is free, but you can upgrade for more functionality.

When choosing the right platform for you, consider factors such as your budget and any particular features you need. Also think about the number of employees who will use it, their level of experience with presentation software, and whether they'll use the software for their own individual presentations or collaborate on a presentation as a team.

For more on these platforms plus additional options, read our independent editorial review of the best presentation software available. In the article, we cover their pricing, core features, ease of use, and more, plus each option's primary use case.

3 Best Sales Presentation Examples From Top Companies

You can learn a lot about sales decks and presentation skills by reading through exceptional sales decks and watching great sales presenters. Here are example sales presentations from Facebook, Zuora, and Steve Jobs (Apple), and what makes them so successful. Click the images below to see each example presentation.

LinkedIn Sales Navigator Presentation

First off, LinkedIn does a great job of using color to create a visually appealing slideshow of their LinkedIn Sales Navigator product. As for the presentation, they begin with an elevator pitch that gives context to the prospect. Then they talk about the current environment of their customers (salespeople), emphasizing that sellers in this age need to be focused, informed, and trusted.

After backing this claim with data, they introduce their solution and describe how it can help them be more focused, informed, and trusted, dedicating one slide to each attribute. They repeat these three words throughout the presentation so that they stick in the prospect’s mind. This is a good example of using three key benefits and the power of repetition.

Zuora Sales Presentation

Zuora  does a fantastic job in this sales deck of using little text and still making a big impact. The presentation begins with an explanation of a big change (the new subscription economy) in the customer’s industry. This hooks the audience immediately, since it’s top of mind.

Zuora then goes on to explain how there will be winners and losers in this economy and offers case studies of companies who have used this change to their advantage. Then, they show how their solution can help the prospect do the same.

Steve Jobs Sales Presentation

In this presentation, Steve Jobs introduces the first  Apple  iPhone. The presentation is an illustration not only of what it means to present with confidence, wit, and charm, but also of solid presentation structure. Steve begins by building credibility, listing past successes. He then describes the problem with current smartphones — their static, plastic keyboards. After dismantling the competition, he introduces the solution to the problem and its many benefits.

Examples such as these are a great place to get inspired and think of similar ideas for your own presentation outline or presenting style. Seek out as many sales presentation examples as you need, then pick a few key tips to keep in mind as you get ready to host your next few sales presentations.

Top 4 Sales Presentation Tips

We listed best practices for delivery above, but there are also best practices for preparation that can help you get your presentation in good shape before your attendees arrive in person or virtually. These include planning a certain closing technique, rehearsing your presentation, sharing your sales deck in advance, and testing the technology. Keep these four main tips in mind, especially after you finish creating your presentation and start getting ready to deliver it.

Plan a Personalized Closing Technique

It's important to personalize your sales closing technique to your prospect. As you personalize your CTA, consider the relationship you have with the prospect plus what's realistic.

For example, if you have great rapport with them and you think they might buy soon, you can try an assumptive close, using language that assumes they'll make a purchase. If you don't know them as well or they seem like a tougher client, you may want to try using an inoffensive close to reiterate your product's benefits and ask if they'd be open to receiving a business proposal .

Rehearse Your Presentation

Practice your sales presentation at least five times all the way through. Do it alone first and then in front of others so they can spot your weak points. The reason you are rehearsing is to memorize the material enough so you can field questions and comments throughout the presentation, then easily get right back on the track.

For instance, if a CEO in the audience says “That’s a super cool idea” during your presentation, you won’t have to bulldoze to the next slide in order to keep your rhythm and memory if you’ve rehearsed properly. You can pause and discuss it before picking up where you left off.

Share Your Sales Deck Beforehand

Share your sales deck with the attendees two days before the meeting. In most cases, they will look it over and build interest. Some won’t read it, but it’s courteous to give them the option. Most importantly, emailing your deck to the attendees will also help them prepare any questions, so the discussions will be top-notch.

If you know a lot about the prospect’s current situation, day-to-day, and goals, take this approach a step further and send them a written vision statement that explains how you see this product or service changing their life or business. It can be as short as a single paragraph or as long as a page. It’s meant to show the prospect that your presentation will be personalized to their needs.

Prepare & Test the Technology

Your presentation could be in-person in an office or meeting room or virtual via a conferencing platform like Zoom. In both cases, it’s crucial to prepare the environment and smooth out any wrinkles by testing the technology. If in person, make sure your screen and projector or laptop and the necessary cords are functioning properly. If virtual, test the conferencing software, your mic, and your webcam. In both cases, ensure your slideshow is ready to go.

You'll naturally come up with additional best practices as you give more presentations, but even implementing these four can drastically change the success of your presentations.

For more information on creating and optimizing your sales presentation, check out our article on the top  sales presentation tips and ideas  from verified experts.

Bottom Line: Sales Presentation

Your audience should come out of your sales presentation different than they were at the beginning. Give them insights about their industry, a deeper understanding of their problem or challenge, and ideas about how they can reach their goals and dreams with the help of your product or service. If you follow the steps and tips we’ve presented to you today, you should be able to do just that.

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The Ultimate Sales Presentation Outline To Close More Deals

A small hole can sink a big ship. Even the smallest crack can let in water; before you know it, you’ll be sinking faster and faster. The same is true of an ineffective sales presentation. If your presentation isn't airtight, you'll soon find your prospect poking at loopholes and raising objections. Before you know it, your prospect has abandoned ship (and your sales funnel ) and your sale is a wreck on the ocean floor.

Nobody wants to take a ride on a sinking ship. Your reps don’t want to walk into a sales presentation without a pitch they know is strong and deserving of success. With the right sales presentation outline and structure, your team will be more confident and able to win more deals. Let’s make those dreams of success a reality for you. Whether you’re looking to improve your own results or you’re a sales leader looking to level-up your sales team, if you follow my sales presentation outline, you’ll start to hit your growth targets in no time.

Sales Presentation Outline 101: How an Effective Presentation Can Turn Your Results Around

Before we get too deep into my outline for the ultimate sales presentation, let’s answer a foundational question: how important is a sales presentation outline?

An effective sales presentation is a critical part of your sales process . The best sales presentations aren’t just slide decks filled with numbers and feature lists. The best sales presentations tell stories . 

If you want to tell a story that helps the prospect see themselves and the results they could achieve with your product or service, you need to plan your presentation carefully. Forgetting a step or a detail can make your story fall flat or fail to offer the prospect value properly. 

It’s important to remember that your sales presentation shouldn’t be a one-size-fits-all solution. You should custom-tailor each presentation to the prospect in front of you, positioning them as the hero in the story and showing them how, with your help, they can achieve their goals. 

We’ll explore the ten elements every sales presentation outline should contain.

• Summarize Previous Conversations
• Re-Confirm Timeline (if Determined)
• Set Expectations
• Retrospective Business Review
• Provide the Solution
• Business Review & Return on Investment
• Recap The Conversation
• Identify Potential Blockers
• Present a Timeline
• Confirm Next Steps

1. Summarize Previous Conversations

By the time you get to the point of a sales presentation, I’m assuming you have had at least one previous conversation with the customer. 

Remember, your first conversations are about selling the meeting, not selling the product . 

Even if this conversation is fresh in your mind, it’s important to recap what was said as your prospects are juggling multiple priorities and might not be as spun up on the process as you. 

Summarizing previous conversations will also demonstrate that your prospects’ time and attention are important to you. Demonstrating your familiarity with your prospects’ pain points will also help indicate how you can value them, helping keep them engaged in the presentation. 

This step also allows your prospect to provide more details. These additional details can help you steer your presentation in a direction likely to provide the greatest value and the best result.

2. Re-Confirm Timeline (if Determined)

Have you and your prospect communicated a timeline so far? If so, now is the time to re-confirm this information with all invested parties and stakeholders. 

On the flip side, this is a good opportunity to nail down a timeline if no deadline has yet been established. From your end, you need to know when they expect to move forward with their decision, and from their end, they need to understand when they might be able to have a solution in place. It’s mutually beneficial to agree on a timeline early in the process. 

RELATED READ: How to Deal With Time Objections

Establishing a timeline can also help set expectations. You can also use this to build trust later in the process, by making a promise and delivering on time. 

3. Set Expectations

There is no worse way to approach a meeting or discussion than going in without clearly expressing the agenda or purpose of the meeting beforehand. Confirm points of interest before the call and start the call off by clearly outlining what will and will not be covered in the conversation. 

Remember: This call is for the prospect, not for you. You need to ensure that you don’t leave your prospect hanging or surprise them. 

Setting the agenda beforehand will help you determine who needs to be on the call. For example, if you’re walking through a demo, you may need different parties on the call from the parties you’ll need to include if you intend to close the deal. 

Set your meeting agenda and stick to it, respecting everyone's time.

4. Retrospective Business Review

Your sales presentation should include a retrospective business review. What is a retrospective business review? You need to examine the state of the organization. What challenge is this business facing that makes them a good fit for the solution you offer?

Examine elements like:

• Falling sales
• Missed targets
• Wasted time
• Goals and KPIs

Walk your prospect through the undesirable state, reminding them of why they need your solution. The retrospective business review works because the first step in any marketing or sales funnel is problem awareness, and this is helping you walk your customer through their problems.

5. Provide the Solution

Once you’ve presented the retroactive business review, you’re ready to present your solution. You can present your solution in the form of a demo, a trial, or a training session. Ensure that you present the solution in the format that most clearly shows the benefits. 

RELATED READ: How To Improve Sales Performance in 6 Simple Steps

Ensure you’re presenting the following information:

• How does your product work
• Who uses it
• What features will help solve their problem
• What additional factors have they not considered, or can provide them with even more benefits?

6. Business Review & Return on Investment

Now that you’ve presented your solution, you want to do the opposite of a retrospective business review and paint a picture of their results if they were to work with you.

You can present this business review in forms such as:

• Testimonials 

You can think of these pieces of your presentation as a before and after snapshot. The benefit of this part of your presentation is to position your solution as more than just a product but as a means to achieve their goals.

7. Recap The Conversation

By this point in your presentation, you’ve covered a lot of ground. To keep everyone aligned, you need to take some time to recap the conversation. 

You can think of this part of the presentation as repackaging the entire conversation and providing it to the prospect in as few words as possible, almost like it’s a pamphlet they can take with them.

Bringing things full circle will help your customer feel like you’re providing a full-scale solution, and help them feel assured that you’ve covered all bases.

8. Identify Potential Blockers

Regardless of how strong your presentation is, your prospect will likely still have some doubts or concerns about your solution. Simply asking your contact about these concerns upfront can be a game-changer.

RELATED READ: Why Inviting Objections Helps You Win Big Deals

Take this opportunity to see where they are in their process. Are they vetting other solutions? Is there a cheaper option they are considering? Asking these questions can inform you of what you need to do to win the deal.

Another way to address blockers is to outline the three areas that cause clients to fail to improve their results and what the client needs to do to ensure success. This process can help position yourself as an advisor and help to let the customer know you’re on their side and want to do what you can to help get them a solution.

9. Present a Timeline

Once you’ve discussed potential blockers, present a timeline if you haven’t already. What do the next steps look like, and how long might each take?

Ensure you determine which stakeholders need to be involved. This is also the part of the meeting where you establish whether additional presentations or meetings will be needed to discuss solutions and options. 

Remember: Your timeline isn’t the only one that matters. Inform yourself of your prospect’s timeline as you inform them of yours. That way, all parties know where the sale is in the buying process .

10. Confirm Next Steps

Now that you’ve completed your sales presentation, you have only one job left: Confirm the next steps, even if it’s just a quick follow-up call. 

The most common reason account executives get ghosted is because they haven’t created enough value, but the next common reason is that they failed to set another call.

RELATED READ: Four Mistakes You Make When Following Up

This sets the expectation that you will be reaching out again, and puts the ownership on the customer to follow through. Additionally, it helps set expectations for what they need to do before the next conversation. 

The Sales Presentation Outline Designed to Close Customers

Creating a sales presentation outline can significantly improve your close rates by creating structure, purpose, and intention behind your sales calls. It can help show your customers you are prepared, and that you care, and it can help you stay on top of organizational details that can help you win the deal.

Your sales presentation outline also serves as a checklist. Ensuring you follow an outline beat-for-beat will help ensure you don’t miss any important details or questions in the moment. 

Structuring your presentation around your customers' needs and focusing on storytelling rather than the product can help you create a more engaging, thoughtful, and effective presentation to attract more customers.

If you follow the ten steps in the outline provided by this post, you can craft a presentation certain to guide your prospects through the final stages of your sales process and close more deals. 

For more tips on crushing your sales targets, check out my free Sales Hustler eBook . This resource can help you build an indomitable mindset and reach your full sales potential.

Written and edited by human brains and human hands.

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How to create an effective sales plan and present it: components and tips

Any business involves sales, and forecasting and planning are some of the major activities for a sales team. In this article, you will learn what a sales plan is, how to create an effective one, and how to make a sales presentation PowerPoint based on this plan. We will also discuss some sales plan examples.

What’s sales plan, and why do you need it?

A sales plan is a part of an extensive sales planning process. It helps forecast the sales success a business wants to achieve and outlines a plan to help it accomplish its goals.

Here are the reasons why you need an effective sales plan:

• It helps foresee risks.
• It makes it easier to track company goals.
• It helps find any bottlenecks in the process.
• It helps set clear revenue targets to achieve within a specific period.
• It helps improve lead generation efforts.
• It helps unify labor policies and ensure consistency in operations.
• It helps understand the business’s strengths and weaknesses.
• It helps track progress.
• It helps identify sale strategies that match the target market.
• It helps evaluate the sales team’s performance.
• It helps define each salesperson’s role and delegate work.
• It helps lay out tactics to execute the sales team’s strategies.

Sales plan structure

A sales plan outline will help you present critical metrics, KPIs, processes, tools, objectives, and strategies necessary to hit your sales goals.

If it is your first time creating a sales plan, below are the sections that must be included:

1. Your target revenue

In a sales plan, you can set a revenue-based goal, such as a target of $10,000 in 5 new deals in one month or $150 million in annual recurring revenue. You will need to keep that revenue target achievable.

Here are a few tips for setting your target revenue:

• Determine a reasonable sales goal according to prior sales results and your ability to reach a new market.
• Calculate the anticipated expenses for a specific period.
• Use projected sales forecasts based on estimates or industry standards.

2. Your ideal customer profile and buyer personas

To establish the target market or ideal customer, you must create a series of unique customer profiles that include geographics, demographics, job positions, behavior, and interests. From there, you can clearly define buyer personas and develop more targeted marketing and advertising strategies.

3. Your sales team

A sales team plays a vital role in implementing any sales plan. You must clearly delegate roles and responsibilities to the sales managers, customer service representatives, account executives, sales development representatives, and other sales professionals.

What’s more, there should be smooth communications and a handoff process. You can even consider using a Customer Relations Management (CRM) system to bring visibility and transparency to the sales process for all team members.

4. Your resources

Is your team small? Then, it would help if you determine how to expand the team to meet the sales targets and state how many resources are necessary within a specific period in your business plan.

You may also utilize specialized sales software for effective sales operation management. One such tool is snov.io , which helps scale a small business while engaging better quality leads with the product or service.

5. Safety of communications

Effective communication is essential in a sales team as it keeps each member productive, engaged, and informed. It also performs the following functions:

• Provides analytics needed to measure engagement with sales goals and benchmarks.
• Encourages marketing and sales teams to collaborate on projects.

That’s where you need to ensure the security of your communications and take advantage of dialpad.com, a workspace dedicated to team and customer communications. It is designed for global teams, where they can safely and efficiently communicate through voice, video, and AI contact centers.

6. Your position on the market

Position on the market is about competition, market trends, risks, and predictions. It outlines what your company must do to market your products and services to your target customers.

If you know how to position your business on the market, you will have a big picture of how you can establish the identity or image of your brand. It also allows you to achieve superior margins for the product or brand relative to competitors.

7. Your prospecting strategy

Prospecting strategy involves how you will generate quality leads and what inbound and outbound methods your sales team will use. Your goal here is to create interest and convert it into a sales meeting.

Below are easy ways to start your prospecting strategy:

• Build a list that includes who your sales team wants to generate meetings with.
• Research your prospects to ensure your new leads are a good fit.
• Craft your offer to drive value.
• Create a prospecting campaign to generate appointments with potential buyers and include a solid value-based offering.

8. Your pricing strategy

Your sales plan’s pricing strategy is about determining how you plan to change the price of your product and within what period. It will help you choose prices that maximize your shareholder value while considering the market and consumer demand.

Pricing strategy accounts for many business factors, such as product attributes, brand positioning, target audience, marketing and revenue goals. It is influenced by external factors, such as economic and market trends, competitor pricing, and consumer demand.

When creating a pricing strategy, consider the following:

• Pricing potential evaluation
• Buyer personas
• Historical data
• Your business goals vs. value
• Competitor pricing

9. Your goals, objectives & DRIs

Goals often include one to three- or five-year projections. Your goals must reflect recurring or existing customers’ expected sales and revenue. Then, you will need to have sales objectives that prioritize the activities your sales team needs to engage in.

Assigning Directly Responsible Individuals (DRIs) also helps make a successful strategic sales plan. These individuals are typically responsible for making sure particular tasks are well-executed.

10. Your action plan

Part of creating an effective sales plan is defining your action plan. It deals with summarizing your plan to achieve each specific objective. For instance, if your sales goal is to increase your referrals by 20%, your actions would be:

Holding referral technique workshops Running a contest to boost referral sales Increasing referral sales commissions by 5%

11. Your budget

In this section, you must outline all costs you believe will be required to achieve your sales targets. Some expenses include hiring, printing, travel, training, sales tools, commissions, salaries, etc. These expenses are meant to be estimates, but due diligence and research should be done to prevent financial errors.

Sales plan examples

When it comes to creating a sales plan, there is no unified sales plan template. Each sales plan differs based on the company’s purpose. While you can encounter different sales plans, here are the common ones:

1. 30-60-90-day sales plan

A 30-60-90-day sales plan is milestone-based. This means it specifies a short-term goal you must achieve within 30, 60, or 90 days. This type of sales plan is suitable for new sales managers, helping them establish tactical and strategic activities according to this plan.

2. Territory sales plan

A territory sales plan features tactics dedicated to the sales team in different territories. You will need to consider a specific area’s market dynamics and working environment.

With a territory sales plan, you can:

• Target specific customers, opportunities, regions, and industries.
• Align the sales team with the prospects.
• Set realistic goals, optimize the strategies, and track progress.
• Spend more time selling.

When creating this sales plan, you have to:

• Define larger sales goals.
• Define the target market.
• Assess account quality and prospects.
• Map out the sales representatives’ strengths and weaknesses.
• Assign leads. Polish your plan.

3. Sales plan for specific sales

When it comes to this sales plan type, you must familiarize yourself with different sales domains, such as sales training plans or compensation, as well as:

• State the company’s mission
• Set objectives and timeframe
• Define the sales team
• Define the target market
• Evaluate the resources
• Create a comparative analysis of your offerings
• Set the sales budget
• Define the marketing strategy
• Work out the strategy
• Define the action plan

4. Monthly sales plan

If you prefer a traditional sales plan, you can opt for a monthly sales plan. It features tactics and revenue goals, which have to be accomplished within a month.

5. Sales tactics plan

A sales tactics plan includes execution strategies. It also involves detailed daily or weekly plans, including prescribed call sequences, meeting appointments, and email follow-up frequency.

Tips on how to create a sales plan

Are you looking for effective recommendations on how to make sales plan for your company? Then, check out the following:

Tip #1: Back up your plan with research and statistics

It is advisable to always back up your sales plan with research and statistics. This will help you define the sales team’s tasks needed to better meet your sales goals. These tasks should primarily stem from statistics and research.

Tip #2: Use SWOT analysis to analyze your capacities

From a sales perspective, SWOT (strengths, weaknesses, opportunities, and threats) analysis will help assess your company’s position in the market. It will also allow you to gain insights into leveraging your selling points, acquiring market shares, and comparing your business’ position with that of your competitors.

To make this easier, you can use a visualizing tool to document the results of your SWOT analysis. You can choose from flow-chart tools, spreadsheet apps with SWOT analysis templates, mind mapping software, SWOT analysis generators, or online presentation or graphic design tools.

Tip #3: Split your sales plan into specific tactical plans

You can use specific tactical plans to achieve your sales goals. The details depend on different variables, such as resources and time. You can make a plan for individual areas of sales, such as SDRs, sales enablement, sales operations, and customer success.

As you create a tactical plan, you have to consider the following key elements:

• Company mission
• Key performance indicators
• Flexibility
• Action items
• Responsible parties

These key elements will help you identify the plan’s success in many ways, including the likelihood of accomplishing it.

Tip #4: Use previous performance data

You can use previous performance data to build incentive, territory, quota, and sales capacity plans. Using this data as your crucial decision-making tool, your sales team can have a basis for making informed decisions and forecasting performance more efficiently and accurately. In return, your sales plan will likely help achieve efficiency, higher performance, and bottom-line growth.

Tip #5: Outline the tracking methods you’ll use

By outlining tracking methods, you can set process workflows, allowing your sales representatives to determine where each prospect stands and which steps they need to take next.

You can also track the following:

• Sale cycle length.
• Number of closed deals.
• Conversion rate.
• Average contract value.
• Pipeline value by quarter, by month, and by individual and team.
• The number of unclosed deals after reaching a specific stage.

Now that you know the peculiarities and components of a sales plan, let’s find out how to make a sales plan presentation, what to include in it, and discover the top 14 sales presentation tips from vetted professionals.

What is a sales deck, and how to best present one?

A sales deck is a set of slides you can use to guide your audience through your sales strategy presentation.

Slide presentations can help your target audience grasp crucial information, pricing, and product characteristics your sales representatives can build their story around.

The best sales presentation slides serve as a touchstone for your sales team’s pitches. They allow your sales managers to draw on their personal knowledge to deliver additional information tailored to the prospects and stakeholders they are presenting to.

What are the types of sales presentation?

Sales presentations are classified into three types: standard memorized presentations, formulated sales presentations, and need-satisfaction presentations. Each sales presentation deck type has distinct characteristics that suit different scenarios.

1. Standard memorized presentations

Standard memorized presentations are very detailed and precise and always follow a predefined structure. They ensure no detail is overlooked and enable the sales team to produce a well-rehearsed, flawless presentation, leaving no room for misinterpretations or potential inaccuracies.

2. Formulated sales presentations

Formulated sales presentations offer a balance between rigidity and flexibility. While they follow a structured sales presentation outline, they allow salespeople to adjust their presentation in real time based on the customers’ reactions. Because of this flexibility, the sales presentation is not set in stone but revolves around customer preferences and queries.

3. Need-satisfaction presentations

Need-satisfaction presentations follow a customer-centric approach, allowing the salesperson to focus on satisfying the customer’s individual demands. The emphasis here is on establishing a dialogue rather than presenting a monologue, encouraging the customer to actively engage in the process.

What are the features of a sales presentation?

The content of your sales presentation PowerPoint must be written carefully and portray the story behind the specific product or service. As time is of the essence in sales, ensure your presentation is no more than 10 minutes and the overall meeting time does not exceed one hour.

When you invite people to come to your sales presentation, make sure they are decision-makers and are related to the things you are selling. Also, try not to lose the prospect’s attention by choosing the wrong points. Your sales presentation doesn’t have to concentrate too much on your service or product. Instead, show the audience how your service or product will change their lives in a good way.

Sales presentation structure

Here’s how to build a sales presentation that catches your audience’s attention and delivers your product’s value proposition in the best way possible:

• Introduce the pain points of your prospects.
• Describe the impact of the problem your prospects are facing.
• Explain why change is urgently necessary and what they stand to lose by not acting.
• Present the solution: a clear path toward the prospect’s goals.
• Provide evidence, address reservations, and FAQs.

To create personalized sales decks quickly, you can use a sales presentation template with the most recent FAQs and case studies. This will allow you to easily copy a deck and create a customized sales presentation for each new prospect in a matter of minutes.

What to include in a sales deck?

Good sales decks have a few key elements, such as:

• Introduction. Say a few words about your company, mentioning your activities and mission. Make sure you grab the audience’s attention with a memorable opening slide or cover image.
• Definition of the problem. Identify the main issues that your company is trying to solve. Provide your audience with some data. Metrics can come from third-party sources or your own sales dashboard.
• Social proof. For instance, you might add quotes and success stories from customers to support your sales presentation. However, you must not repeat the things you say.
• Customized content. Customize your sales presentation for every single prospect so as to build a bridge between your services or product and your audience. In other words, make sure it is personalized.
• Next steps. Include a clear and brief call to action. Offer a few next steps for your potential prospects.
• Visuals. Graphs, charts, and other design elements are all effective techniques to illustrate your point. However, make sure they are simple. Do not overwhelm your sales presentation with too much data; use more visuals instead.

Lastly, make sure that the font (and font size) used in your sales presentation design is legible to everyone in the room.

Other points to consider

1. the product.

Demonstrate how your service or product operates in action. Create a perfect environment to showcase how the product works, if it is physical. Utilize technology if it is a digital product. For instance, you might ask your prospects to download the app. In some cases, you might use video as a demo.

2. Handouts

Hand out some materials to your audience. For instance, it might be a QR code or contact data. The information must be clear and to the point. Distribute the handouts once the sales presentation is over.

3. Practice and teamwork

Double-check your sales presentation with a few salespersons. Practice a lot before the actual presentation. Come earlier to make sure everything works well. Also, decide who will say some information during the presentation and who will do certain things to help you.

Expert tips: How to create your sales presentation?

Tip #1: sync.

Your main points must be synchronized with your sales deck. When you present statistics, you should speak slowly. Emphasize your tone of voice when you are talking about pain points. Express relief when you showcase how your company wants to tackle specific issues. Make sure all the questions you ask your audience have straightforward answers or are rhetorical.

Tip #2: Involve storytelling

People like exciting stories related to their daily lives and problems. They will listen to your sales presentation even more attentively if you tell a story that solves their everyday problems.

Tip #3: Avoid using technical slang

In your sales presentation, use general terms that are clear to every audience member. Do not use slang words. Most people in the room might not have a clue about your offering, so the simpler the lexicon is, the better the result.

Tip #4: Emphasize the value of your product or service

Try to demonstrate how your product or service differs from your competitors. Tell about the main differences slowly. Mention how your product or service will make other people’s lives more comfortable. In other words, emphasize their value.

Tip #5: Practice body language

Your body language must be confident during the presentation. Improve your body language by maintaining eye contact and standing straight. It will prove to people that you are interested in communicating with them.

Tip #6: Be funny

Use your sense of humor. For instance, you might play jokes, but you would better not force them. Keep in contact with your prospects by telling funny stories. Make sure everyone in the room is comfortable and relaxed.

Tip #7: Emphasize your expertise

Do not talk too much about your company. You should focus your sales presentation on the field of your expertise instead. For instance, you might demonstrate a slide with logos of the companies that have already invested money in your brand.

Tip #8: Focus on benefits

Emphasize the strong points and tell how your product or service will improve your prospects’ lives. Do not focus too much on the pain points. Make sure your presentation is personal and describe all the benefits they will get. You might also mention the names of people in the room to make them feel valued.

Tip #9: Include research

Add internal and external types of research to your sales presentation. Use statistics or graphs and cut the information into brief pieces for your company to get more authority. Add relevant numbers and examples to demonstrate how you helped previous clients.

Tip #10: Showcase the return on their investment

Tell how your company will master productivity, multiply market share, make more money, eliminate costs, and boost sales. In other words, you should show the results of investments both long- and short-term.

Tip #11: Rehearse

Rehearsing before a presentation will help boost your confidence and smooth “rough spots.” You will also get to know the approximate amount of time needed to deliver your presentation.

Tip #12: Talk directly to your audience

Do not speak just to your slides. Utilize slides to emphasize the things you say. If you fail to do so, your presentation will most likely sound boring. Try to engage every member of the audience. Express yourself by using your hands. For instance, you might ask them to raise their hands if they agree to some of the points.

Tip #13: Add a clear call to action

Make sure your last slide includes a call to action. Add your contact data, but do not go deeply into detail. Know when it is the right time to stop.

Tip #14: Answer the audience’s questions

Your prospects will ask questions, and you have to be prepared to stop the presentation and answer their questions as they appear. Your audience must be sure that you take them seriously. At the end of your presentation, you can also offer a product’s trial, discount, or other incentive to motivate the audience or create a sense of urgency. The main goal here is to make the audience involved.

Lastly, follow sales presentation best practices to ensure a polished and persuasive delivery. This includes maintaining a clear and concise narrative, addressing potential objections proactively, and incorporating compelling storytelling techniques. Utilize engaging visuals to enhance your message and capture the audience’s attention. Practice your delivery to ensure a confident and natural presentation style and encourage audience interaction through discussions.

By adhering to these best practices, you can create a sales presentation that not only increases the likelihood of successful outcomes but also fosters positive connections with potential clients or stakeholders.

Still wondering how to create a sales deck?

Don’t worry—our presentation design service has got you covered! With profound expertise in designing compelling presentations in different software and thousands of satisfied customers from across the globe, it will be a no-brainer for our dedicated team to transform your ideas into a visually stunning, impactful sales presentation. Take the first step towards a winning presentation by reaching out to us today.

Your success story begins with professionally crafted pitch deck slides —let SlidePeak help you make it a reality!

#ezw_tco-2 .ez-toc-widget-container ul.ez-toc-list li.active::before { background-color: #ededed; } Table of contents

• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Keynote VS PowerPoint
• Types of presentations
• Present financial information visually in PowerPoint to drive results

Private: In-depth guide: launch your project on Product Hunt

Introduce a new product idea in a presentation

• Design Tips

A complete guide to perfect pitch deck design: structure, tips & examples

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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15 Sales Presentation Examples to Drive Sales

By Danesh Ramuthi , Oct 31, 2023

A sales presentation is not merely a brief introduction to a product or service. It’s a meticulously constructed sales pitch tailored to showcase the unique features and key elements of what’s being offered and to resonate deeply with the prospective customers. 

But what stands out in the best sales presentation is their ability to weave an engaging story, integrating customer testimonials, success stories and sales performances to maintain the audience’s attention span and to persuade them to take action. 

The right tools, like those provided by Venngage presentation Maker and its sales presentation templates , can greatly aid in this endeavor. The aim is to have a presentation memorable enough that it lingers in the minds of potential clients long after the pitch. 

Its ultimate aim is not just to inform but to persuasively secure the audience’s commitment.

Click to jump ahead:

6 Sales presentation examples

What to include and how to create a sales presentation, sales presentation vs pitch deck.

• Final thoughts

A sales presentation can be the differentiating factor that turns a potential client into a loyal customer. The manner in which a brand or individual presents their value proposition, product, or service can significantly impact the buying decisions of their audience.

Hence, drawing inspiration from various sales presentation examples can be an instrumental step in crafting the perfect pitch.

Let’s explore a few examples of sales presentations that cater to different needs and can be highly effective when used in the right context.

Clean sales presentation examples

The concept of a “clean” sales presentation reflects more than just its visual aesthetic; it captures an ethos of straightforward, concise and effective communication. A clean presentation offers a professional and efficient way to present your sales pitch, making it especially favorable for brands or individuals looking to be perceived as trustworthy and reliable.

Every slide in such a presentation is meticulously designed to be aesthetically pleasing, balancing visuals and text in a manner that complements rather than competes.

Its visual appeal is undeniably a draw, but the real power of a clean sales presentation lies in its ability to be engaging enough to hold your audience’s attention. By minimizing distractions, the message you’re trying to convey becomes the focal point. This ensures that your audience remains engaged, absorbing the key points without being overwhelmed.

A clean design also lends itself well to integrating various elements such as graphs, charts and images, ensuring they’re presented in a clear and cohesive manner. In a business environment where attention spans are continually challenged, a clean presentation stands as an oasis of clarity, ensuring that your audience walks away with a clear understanding of what you offer and why it matters to them.

Minimalist sales presentation examples

Minimalism, as a design and communication philosophy, revolves around the principle of ‘less is more’. It’s a bold statement in restraint and purpose. In the context of sales presentations, a minimalist approach can be incredibly powerful.

It ensures that your content, stripped of any unnecessary embellishments, remains at the forefront. The primary objective is to let the core message shine, ensuring that every slide, every graphic and every word serves a precise purpose.

This design aesthetic brings with it a sense of sophistication and crispness that can be a potent tool in capturing your audience’s attention. There’s an inherent elegance in simplicity which can elevate your presentation, making it memorable.

But beyond just the visual appeal, the minimalist design is strategic. With fewer elements on a slide, the audience can focus more intently on the message, leading to better retention and engagement. It’s a brilliant way to ensure that your message doesn’t just reach your audience, but truly resonates with them.

Every slide is crafted to ensure that the audience’s focus never wavers from the central narrative, making it an excellent choice for brands or individuals seeking to create a profound impact with their pitches.

Simple sales presentation examples

A simple sales presentation provides a clear and unobstructed pathway to your main message, ensuring that the audience’s focus remains undivided. Perfect for highlighting key information, it ensures that your products or services are front and center, unobscured by excessive design elements or verbose content.

But the beauty of a simple design is in its flexibility. With platforms like Venngage , you have the freedom to customize it according to your brand voice and identity. Whether it’s adjusting text sizes, incorporating vibrant colors or selecting standout photos or icons from expansive free stock libraries, the power to enhance and personalize your presentation lies at your fingertips.

Creating your ideal design becomes a seamless process, ensuring that while the presentation remains simple, it is every bit as effective and captivating.

Professional sales presentation example

A professional sales presentation is meticulously crafted, reflecting the brand’s guidelines, voice and core values. It goes beyond just key features or product benefits; it encapsulates the brand’s ethos, presenting a cohesive narrative that resonates deeply with its target audience.

For sales professionals, it’s more than just a slide deck; it’s an embodiment of the brand’s identity, from the great cover image to the clear call to action at its conclusion.

These presentations are tailored to address potential pain points, include sales performances, and present solutions in a compelling and engaging story format. 

Integrating elements like customer success stories and key insights, ensuring that the presentation is not just good, but memorable.

Sales performance sales presentation example

A company’s sales performance presentation is vital to evaluate, refine and boost their sales process. It’s more than just numbers on a slide deck; it’s a comprehensive look into the effectiveness of sales campaigns, strategies and the sales team as a whole.

This type of sales presentation provides key insights into what’s working, what isn’t and where there’s potential for growth.

It’s an invaluable tool for sales professionals, often serving as a roadmap guiding future sales pitches and marketing campaigns.

An effective sales performance presentation might begin with a compelling cover slide, reflecting the brand’s identity, followed by a brief introduction to set the context. From there, it delves into specifics: from the sales metrics, customer feedback and more.

Ultimately, this presentation is a call to action for the sales team, ensuring they are equipped with the best tools, strategies and knowledge to convert prospective customers into paying ones, driving more deals and growing the business.

Testimonial-based sales presentation examples

Leveraging the voices of satisfied customers, a testimonial-based sales presentation seamlessly blends social proof with the brand’s value proposition. It’s a testament to the real-world impact of a product or service, often making it one of the most effective sales presentation examples. 

By centering on customer testimonials, it taps into the compelling stories of those who have experienced firsthand the benefits of what’s being offered.

As the presentation unfolds, the audience is introduced to various customer’s stories, each underscoring the product’s unique features or addressing potential pain points.

These success stories serve dual purposes: they not only captivate the audience’s attention but also preemptively handle sales objections by showcasing how other customers overcame similar challenges.

Sales professionals can further augment the presentation with key insights derived from these testimonials, tailoring their sales pitch to resonate deeply with their potential clients.

Creating a good sales presentation is like putting together a puzzle. Each piece needs to fit just right for the whole picture to make sense. 

So, what are these pieces and how do you put them together? 

Here, I’ll break down the must-have parts of a sales presentation and give you simple steps to build one. 

What to include in a sales presentation?

With so much information to convey and a limited time to engage your audience in your sales presentation, where do you start?

Here, we’re going to explore the essential components of a successful sales presentation, ensuring you craft a compelling narrative that resonates with your prospects.

• A captivating opening slide: First impressions matter. Start with a great cover image or slide that grabs your audience’s attention instantly. Your opening should set the tone, making prospects curious about what’s to come.
• Data-driven slides: Incorporate key points using charts, graphs, infographics and quotes. Instead of flooding your slides with redundant information, use them as a tool to visually represent data. Metrics from your sales dashboard or third-party sources can be particularly illuminating.
• Social proof through testimonials: Weave in testimonials and case studies from satisfied customers. These success stories, especially from those in the same industry as your prospects, act as powerful endorsements, bolstering the credibility of your claims.
• Competitive context: Being proactive is the hallmark of savvy sales professionals. Address how your product or service fares against competitors, presenting a comparative analysis. 
• Customized content: While using a foundational slide deck can be helpful, personalizing your presentation for each meeting can make all the difference. Whether it’s integrating the prospect’s brand colors, industry-specific data or referencing a past interaction, tailored content makes your audience feel acknowledged.
• Clear path to the future: End by offering a glimpse into the next steps. This can include a direct call to action or an overview of the onboarding process. Highlight the unique value your company brings post-sale, such as exceptional training or standout customer support.
• Keep it simple: Remember, simplicity is key. Avoid overcrowding your slides with excessive text. Visual data should take center stage, aiding in comprehension and retention. 

Related: 120+ Presentation Ideas, Topics & Example

How to create a sales presentation? 

Crafting a good sales presentation is an art that blends structure, content and design. 

A successful sales presentation not only tells but also sells, capturing the audience’s attention while conveying the main message effectively. 

Here’s a step-by-step guide to ensure that your sales deck becomes a winning sales presentation.

1. Find out your ideal audience

The first step to any effective sales pitch is understanding your audience. Are you presenting to prospective customers, potential clients or an internet marketing agency? Recognize their pain points, buying process and interests to craft a message that resonates. This understanding ensures that your presentation is memorable and speaks directly to their unique needs.

2. Pick a platform to Use

Depending on your target audience and the complexity of your sales literature, you might opt for Venngage presentation maker, PowerPoint templates, Google Slides or any tools that you are comfortable with. Choose a tool that complements your brand identity and aids in keeping your audience’s attention span engaged.

3. Write the ‘About Us’ section

Here’s where you build trust. Give a brief introduction about your organization, its values and achievements. Highlight key elements that set you apart, be it a compelling story of your brand’s inception, a lucrative deal you managed to seal, or an instance where an internet marketing agency hired you for their needs.

4. Present facts and data

Dive deep into sales performance metrics, client satisfaction scores and feedback. Use charts, graphs and infographics to visually represent these facts. Testimonials and customer success stories provide that added layer of social proof. By showcasing concrete examples, like a customer’s story or feedback, you give your audience solid reasons to trust your product or service.

5. Finish with a memorable conclusion & CTA

Now that you’ve laid out all the information, conclude with a bang. Reiterate the value proposition and key insights you want your audience to remember. Perhaps share a compelling marketing campaign or a unique feature of your offering.

End with a clear call to action, directing your prospects on what to do next, whether it’s downloading further assistance material, getting in touch for more deals or moving further down the sales funnel .

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Sales presentation and the pitch deck may seem similar at first glance but their goals, focuses, and best-use scenarios differ considerably. Here’s a succinct breakdown of the two:

Sales Presentation:

• What is it? An in-depth dialogue designed to persuade potential clients to make a purchase.
• Focuses on: Brand identity, social proof, detailed product features, addressing customer pain points, and guiding to the buying process.
• Best for: Detailed interactions, longer meetings and thorough discussions with potential customers.
• Example: A sales rep detailing a marketing campaign to a potential client.

Pitch Deck:

• What is it? Pitch deck is a presentation to help potential investors learn more about your business. The main goal isn’t to secure funding but to pique interest for a follow-up meeting.
• Focuses on: Brand voice, key features, growth potential and an intriguing idea that captures the investor’s interest.
• Best for: Initial investor meetings, quick pitches, showcasing company potential.
• Example: A startup introducing its unique value proposition and growth trajectory to prospective investors.

Shared traits: Both aim to create interest and engagement with the audience. The primary difference lies in the intent and the audience: one is for selling a product/service and the other is for igniting investor interest.

Related: How to Create an Effective Pitch Deck Design [+Examples]

Final thoughts 

Sales presentations are the heart and soul of many businesses. They are the bridge between a potential customer’s needs and the solution your product or service offers. The examples provided—from clean, minimalist to professional styles—offer a spectrum of how you can approach your next sales presentation.

Remember, it’s not just about the aesthetics or the data; it’s about the narrative, the story you tell, and the connection you establish. And while sales presentations and pitch decks have their distinct purposes, the objective remains consistent: to engage, persuade and drive action.

If you’re gearing up for your next sales presentation, don’t start from scratch. Utilize Venngage presentation Maker and explore our comprehensive collection of sales presentation templates .

Sales presentation outline: Avoid these common mistakes

• Written by: Joby Blume
• Categories: Sales presentations , Sales messaging
• Comments: 8

The introduction in a sales presentation is typically too long – and focused almost entirely on the history, size, leadership team, and financial metrics, of the presenter’s company. It’s not about the audience, it’s about me. It can fall into the realm of the narcissistic, and can seem tired and irrelevant. A good sales presentation outline is key to engaging your audience, and keeping their attention once you’ve got it.

After the introduction that goes on for too long, a standard sales presentation then looks at features, often in a somewhat haphazard way.

Lots of features, lots of slides, lots of time.

Again, this feature-centric way of presenting information is focused on the product, and not the audience’s needs. This section often goes on for too long.

A typical sales presentation fails to make the structure visible to the audience. It feels like a journey that may never end.

Those sales presentations that do make the structure visible – by using agendas – usually make the mistake of using headings that mean more to the presenter than the audience, or that are so dry that they do absolutely nothing to help sell.

The penultimate slide in a typical sales presentation is called something like ‘benefits’ or ‘summary’, and attempts to describe what’s in it for the audience. The problem? It’s too little too late. Everybody stopped listening already.

This slide might come after 30 or 40 minutes – too late to be enough use. At least it is relevant to the audience.

Then, finally, instead of a closing slide or clear next step, a rather flat ‘Any Questions’ slide, just hanging there to allow sales reps a way out of having to ask for the business.

So, that’s an outline of the typical structure of a sales presentation; too long, too hard to follow , and not built around the audience’s concerns .

Let’s turn this approach on its head with a more effective sales presentation outline:

Suggested sales presentation outline

Introduction: audience challenges.

The introduction ought to build credibility – but the way to do that is by showing that you understand the prospect’s challenges , that actually the standard ways of meeting these challenges don’t work, and that the prospect may need to do things differently . Then, the introduction ought to shape the prospect’s way of seeing things so that when they think about the capabilities they are looking for, their thinking is aligned to your offering.

Agenda: ‘Why change?’ or ‘Why us?’

After looking at the challenges your prospect is (most likely) facing, you need to introduce the benefits of working with your company. The benefit slide ought to move from the end, to be used as an agenda that’s shown as we segue between sections. This benefit slide ought to be written to answer the key question around which the sales presentation revolves – Why Change? or Why Us?

This helps in two ways – first, the advantages or benefits are stated early enough to be noticed , and second, the agenda is now audience-focused , not product focused. Instead of using every advantage of benefit as an agenda with far too many parts, create a clear hierarchy, and divide your presentation into 3-5 sections. Not too many points to remember, few enough to remain persuasive.

If you need to convince your prospects to do things in a different way (Why change) and to do them with you (Why us) there are two approaches. Either use two sets of segue slides – the first looking at why change, and the second looking at why us; or, extend the introduction and look at why change in that section, and then only use a single set of segue slides to answer the question Why Us?

Get more advice on why and how to add an effective sales meeting agenda here .

Content: Sorted by sales message

The content that describes features in a typical sales presentation needs to be reworked to be effective. The features and advantages need to be closely linked to the needs and requirements of the audience. That means using each slide to tell the story set out by the key sales messages in your agenda slide – answering the question Why Change? or Why Us? by organising the content into sections to help justify the value proposition.

Make a claim that you help your clients go to market faster? – Then prove it with all the features and statistics that back up this claim, in a tightly-organised section of your presentation.

Finally, the close slide needs to be more powerful. Not ‘Any Questions?’ but a slide summarising the value proposition , and then another slide with a very clear recommendation of what should happen next . In this way, presentations are more likely to help you achieve your objectives.

Overall sales presentation outline

Introduction

• Challenges companies like your prospect face
• Why the typical ways of solving these challenges fail
• Implications and costs of not solving the challenges
• The right way to overcome the challenges
• Very quick overview of how your company helps customers solve these challenges

Why your company? Reason 1; Reason 2; Reason 3

• Why Reason 1 is important
• Process – how you do things to deliver Reason 1
• Statistics – showing how you compare for Reason 1
• Awards or Analyst comments for Reason 1
• Case studies or quotes about how you deliver Reason 1
• Why Reason 2 is important
• Process – how you do things to deliver Reason 2
• Statistics – showing how you compare for Reason 2
• Awards or Analyst comments for Reason 2
• Case studies or quotes about how you deliver Reason 2
• Why Reason 3 is important
• Process – how you do things to deliver Reason 3
• Statistics – showing how you compare for Reason 3
• Awards or Analyst comments for Reason 3
• Case studies or quotes about how you deliver Reason 3

Why your company? Reason 1; Reason 2; Reason 3 – Recap

For more insights on how to create an effective sales presentation outline, why not read this article about making sure your presentation is the right length for your audience , or, to discover everything you need to know about sales presentations, head to our incredible ultimate guide !

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• Sales presentations / Sales messaging / Visual communication

Sales presentations are the cornerstone of many companies’ sales efforts, yet so often they aren’t given the time and attention they deserve. Thrown together at the last-minute, often your sales reps stand up in front of a sales presentation that's nothing more than a glorified page of notes. Read this article for everything you need to make the ultimate sales presentation.

14 sales presentation ideas

• Sales presentations / Sales messaging
• Comments: 4

Sales presentations are important, but 1000s of people each day ignore the principles of sales presentation design and sales messaging and deliver material that is tired, ugly, and ineffective. These sales presentation ideas will help you to easily improve your sales presentation; stand out, engage your audience, and sell more.

9 sales pitch lessons from exhibitions and tradeshows

We exhibited at a large trade exhibition a couple of weeks ago, and I went along to see what other vendors are up to. A lot of exhibitions are a desolate wasteland for exhibitors with nothing but tumbleweed and other vendors to stop the boredom. This show was actually pretty busy though, and by walking around l think I managed to notice things companies were doing (right and wrong). Some of these observations are surprisingly apt for sales presentations too...

Thanks! Very usefull new way of approaching future clients. Refreshing tips.

Thanks for this smart article!

Outstanding! I have been making sales presentations for over 10 years, and what has consistently worked for me is a variation of your outline. I will use this to refine things going forward. Thanks a lot!

This is very helpful for my sales outline presentation. And I think I can deliver my presentation in class this coming Monday. I’m studying business, major in marketing. Thanks for this blog. I hope I can do well ^^,

Hi, I’m Jeff. I’m a sophomore at a local J.C. awaiting transfer to S.J.S.U. I have to do a marketing presentation in my Managerial Accounting class on Monday for a a’Survival Key-chain’ manufactured by our 5 student group. The key-chain is made of para chord so it qualifies as a ‘survival’ product. However, I think of it in terms of being a key-chain. Everyone either owns a key-chain or knows many others that do; family, friends, professors, employers, or just people that you interact with on a daily basis. This is a simple product being pitched to relatively simple potential buyers. Our sale price is $2.00. I’ve priced inferior products made from the same materials at Walmart for $4.00. Can you offer some advice on a basic outline with key points that should be covered for presenting this product? I have 5 minutes. Should I use PowerPoint? Will it make my presentation/pitch/role easier? If so, do you have any particular basic PowerPoint models to recommend?Thanks for your advice. Have a good one, Jeff

Sorry Jeff – I was on holiday when you left this comment.

The main thing that’s notable in the situation you describe above is of course that the store buyer isn’t the same as the consumer. You aren’t necessarily trying to persuade them that the product is great, only that they should stock it. Arguments might be around meeting an unmet need, the promotional plans you have, etc (not in class, but in real-life). In real life (not a course) one would rarely present a $5 product face-to-face to the consumer.

For a five minute product presentation to e.g single retail buyer, I might not use PowerPoint – but instead just show the product and use paper or maybe a tablet for more intimate communication.

Thank you so much for this outline. Though I have created many successful sales presentations, I found this article by searching for something I could use to educate others. Simple and simply brilliant.

Thanks Sheree. Glad you liked it.

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10 Sales Presentation Examples & Templates to Boost Your Sales

• April 5, 2024

Imagine unlocking the full potential of every sales opportunity that comes your way. 

This isn’t just another article; it’s the key to elevating your sales presentations from merely functional to truly compelling. 

Here, we delve deep into expert strategies that promise to not only save you from common presentation pitfalls but also significantly amplify your sales impact. 

With insights designed to captivate your audience and solidify your message , missing out on this guide could mean missing out on your next big sale. 

If you’re ready to transform your approach and see tangible results, this article is your indispensable tool. 

Let’s embark on a journey to sales excellence together.

What Are Sales Presentations?

Sales presentations are dynamic tools designed to captivate your audience , showcasing why your product or service surpasses others. These presentations serve as a strategic platform, allowing you to eloquently highlight your offering’s advantages while directly addressing the unique needs and concerns of potential clients.

With the right blend of compelling sales pitch presentations and impactful PowerPoint examples, you have the opportunity to connect deeply with your audience. 

The essence of crafting an effective sales presentation lies not just in flaunting your product but in forging a meaningful relationship with your listeners, demonstrating undeniable value, and steering towards a successful sales outcome.

Key Elements of an Effective Sales Presentation

Crafting an effective sales presentation is an art that combines strategy, storytelling, and persuasion. At its core, it’s about connecting with your audience, making a compelling case for your product or service, and guiding them towards saying yes. 

Here are the key elements you need to nail it:

• Clear Value Proposition : Start with a bang by clearly stating what sets your offering apart. This is your chance to shine and make your audience understand the unique benefits they'd get from choosing you.
• Engaging Storytelling : Wrap your facts and figures in stories that resonate. People remember stories, not just data, so weave narratives that paint a vivid picture of the problems you solve.
• Understanding Audience Needs : Tailor your presentation to address the specific challenges and pain points of your audience. Showing that you understand their needs builds trust and credibility.
• Strong Visuals : Use powerful and relevant visuals to support your message. Sales presentation PowerPoint examples or sales pitch PowerPoint examples can inspire visuals that captivate and communicate more effectively than words alone.
• Compelling Call to Action : End with a clear and persuasive call to action. Whether it's to sign up, schedule a meeting, or make a purchase, make sure your audience knows exactly what step you want them to take next.

Remember, the goal of your sales presentation isn’t just to inform; it’s to transform interest into action. By focusing on these key elements, you’ll be well on your way to creating presentations that not only engage and entertain but also convert.

General Sales Presentation Outline

​​When building your sales presentation, especially for a PowerPoint format, consider it a strategic journey that leads your audience towards making a decision. Here’s a clear-cut structure that ensures your presentation covers all the essential bases:

• Opening Slide : Begin with an impactful opening slide to capture attention. Introduce yourself and your business, setting the tone for what’s ahead.
• Audience Needs Slide : Highlight the challenges and needs of your audience. This slide is crucial for demonstrating empathy and understanding of their situation.
• Value Proposition Slide : Dedicate a slide to showcase your value proposition, clearly stating how your product or service uniquely solves the audience's problems.
• Features and Benefits Slide : Detail the features and benefits of your offering. Structure this information clearly to show how it aligns with what your audience needs.
• Success Stories/Testimonials Slide : Use success stories or testimonials to lend credibility. Real-world examples can significantly bolster your case.
• Objection Handling Slide : Prepare slides that proactively address common objections. This is your chance to alleviate concerns and build trust.
• Call to Action Slide : Conclude with a strong call to action. Make it straightforward for your audience to know what you want them to do next, whether it’s reaching out for more information or making a purchase.

This framework is your guide to crafting a PowerPoint sales presentation that not only informs and engages but also effectively persuades your audience towards taking action. Tailor each part to fit your message and audience, ensuring your presentation is both compelling and convincing.

10 Sales Presentation Examples & Templates

Navigating through the world of sales presentations can feel like a maze. With the right examples and templates, though, you’re equipped to create presentations that not only engage but also convert. 

Let’s walk through 10 scenarios where tailored sales presentation examples and templates can make all the difference.

1. Startup Pitch

A startup pitch template is your first step towards turning your vision into reality. It’s designed to succinctly convey the essence of your innovation , the vast market potential awaiting, and the unique value your startup brings to the table. 

This template not only showcases your business model and growth strategy but also weaves a compelling narrative around your vision, making investors and stakeholders see the world through your innovative lens. It’s about painting a picture of success and opportunity, backed by solid data and a clear roadmap.

Here’s a presentation outline template:

• Title Slide : Startup name, logo, and tagline.
• Vision and Mission : Briefly describe your startup's vision and mission.
• The Problem : Outline the problem your startup aims to solve.
• Your Solution : Present your product/service as the solution.
• Market Potential : Highlight the size and potential of your target market.
• Unique Value Proposition : Define what makes your startup unique.
• Business Model : Explain how your startup will make money.
• Growth Strategy : Outline your strategy for growth and market penetration.
• Competitive Analysis : Show how you stand out from competitors.
• Financial Projections : Share expected financial outcomes.
• Team : Introduce your team and their expertise.
• Closing & Call to Action : Summarize and invite investors to join your journey.

2. Product Launch

Launching a new product is an exciting journey, and with the right presentation template, you can make sure your audience feels that excitement too . A product launch template is tailored to highlight the key features of your product, the benefits it offers to customers, and the specific problems it solves. 

By using engaging visuals and clear, concise information, this template ensures that your audience understands why your product is the market’s new must-have. It’s about creating anticipation and desire, leading to that moment when everyone can’t wait to get their hands on your product.

• Title Slide : Product name and a captivating image.
• Introduction : Briefly introduce the product and its inspiration.
• The Problem : Describe the problem your product addresses.
• Product Overview : Detail the features and benefits of your product.
• How It Works : Show how the product works (demos or videos).
• Market Fit : Explain why now is the right time for your product.
• Customer Testimonials : Include early feedback or beta tester reviews.
• Pricing and Availability : Outline pricing strategy and availability.
• Marketing Strategy : Highlight how you plan to promote the product.
• Closing Slide : Recap and call to action (e.g., Pre-order now).

3. B2B Sales Proposal

In the B2B realm, a sales proposal needs to speak the language of benefits and ROI. A well-crafted B2B sales proposal template helps you lay out your solutions in a way that directly addresses your business clients’ needs. 

It allows you to present a clear case for how your product or service can solve their problems , backed by data, case studies, and testimonials. This template is about building a strong argument for your solution, showing potential clients not just why they need it, but how it will positively impact their bottom line.

• Title Slide : Proposal title and company name.
• Executive Summary : Brief overview of the proposal.
• Client Needs & Challenges : Outline the client's specific needs and challenges.
• Proposed Solution : Describe your product/service as the solution.
• Benefits & ROI : Detail the benefits and return on investment.
• Case Studies/Testimonials : Showcase success stories relevant to the client.
• Pricing Model : Present your pricing structure.
• Implementation Plan : Outline steps for solution implementation.
• Why Us? : Highlight your company’s strengths and uniqueness.
• Next Steps & Call to Action : Suggest the next steps and encourage action.

4. Service Offering Presentation

For businesses that thrive on offering unparalleled services, this template is a beacon. It’s designed to detail what you offer, how your services solve specific client problems, and why your approach is better than the competition . 

Through customer success stories and testimonials, you can showcase real-world examples of your service excellence. This template is your platform to demonstrate the tangible benefits clients receive when they choose you, making it clear why your service is the smart choice.

• Title Slide : Service name and your company logo.
• Introduction : Brief overview of your service offerings.
• Problems Solved : List the problems your services solve.
• Service Details : Break down each service, its features, and benefits.
• Customer Success Stories : Share testimonials and success stories.
• Why Choose Us? : Differentiators and competitive advantages.
• Pricing Structure : Explain your pricing model.
• Implementation & Support : Outline how services are implemented and supported.
• FAQs : Address common questions or concerns.
• Closing & Call to Action : Summarize and invite to engage your services.

5. Technology Solution Pitch

Technology can be complex, but your pitch doesn’t have to be. A technology solution pitch template is crafted to demystify your tech offerings, breaking them down into clear, digestible benefits. 

It focuses on how your technology addresses specific needs or challenges in an innovative way, making it a game-changer for your target audience. 

By simplifying complex concepts and focusing on the real-world applications and advantages of your technology, this template helps you convey the uniqueness and value of your tech solutions in a straightforward, compelling manner.

• Title Slide : Solution name and a compelling image or logo.
• Introduction : Briefly introduce the technology solution.
• The Challenge : Describe the challenge or need your technology addresses.
• The Solution : Detail your technology and how it works.
• Key Benefits : Highlight the primary benefits and features.
• Technical Specifications : Provide a brief overview of technical aspects.
• Use Cases : Share real-world applications and success stories.
• Market Analysis : Discuss market demand and potential growth.
• Competitive Advantage : Explain what sets your technology apart.
• Implementation Plan : Outline steps for adopting your technology.
• Closing & Call to Action : Recap benefits and invite to take the next step.

6. Annual Sales Plan

Crafting an annual sales plan is about setting a vision for what you want to achieve and defining the steps to get there. An annual sales plan template serves as a comprehensive guide to outline your sales objectives , strategies , and specific tactics for the upcoming year . 

It helps you establish clear targets, segment your market, allocate resources efficiently, and plan actionable initiatives to reach your goals. 

This template is essential for keeping your sales team motivated , providing a roadmap for success that is both ambitious and attainable, ensuring everyone is aligned and pushing in the same direction.

• Title Slide : Year and sales plan title.
• Executive Summary : Overview of sales goals and key strategies.
• Sales Targets : Breakdown of monthly or quarterly sales targets.
• Market Analysis : Insights into market trends and target demographics.
• Sales Strategies : Detailed strategies for achieving sales targets.
• Tactics and Actions : Step-by-step tactics for each strategy.
• Key Accounts and Territories : Focus areas and key account strategies.
• Tools and Resources : Overview of tools and resources for the sales team.
• Performance Metrics : Metrics and KPIs to measure success.
• Training and Development : Plans for team skill enhancement.
• Conclusion and Motivation : Wrap-up and motivational close to rally the team.

7. Real Estate Listing Presentation

In the competitive world of real estate, making a lasting impression with your listing presentation can make all the difference. A real estate listing presentation template is designed to showcase your properties in the best light , with stunning visuals and detailed market analysis that highlights why your listing stands out. 

It also outlines your comprehensive selling strategy, demonstrating your expertise and commitment to securing the best deal. This template is your tool to build confidence with potential sellers, showing them you have the skills and plan to sell their property quickly and for top dollar.

• Title Slide : Listing presentation title and your contact information.
• Property Overview : High-quality images and key details of the property.
• Market Analysis : Current market conditions and pricing strategy.
• Marketing Plan : How you plan to market the property.
• Selling Strategy : Your approach to negotiations and closing the sale.
• Comparative Market Analysis (CMA) : Pricing strategy based on similar listings.
• Testimonials and Success Stories : Past selling successes and client testimonials.
• Closing Plan : Steps to take from listing to closing.
• About Me/Us : Your experience and success in real estate.
• Next Steps : Encouraging sellers to take action with you.

8. Marketing and Sales Strategy

Blending creativity with strategic thinking is key to developing an effective marketing and sales strategy. A template for this purpose helps you lay out a cohesive plan that covers how you intend to reach your target audience, engage them with compelling content, and convert them into loyal customers. 

It includes identifying customer personas , planning targeted marketing campaigns, and outlining sales tactics that align with your marketing efforts. 

This template is about creating a synergistic approach that leverages both marketing and sales strengths, ensuring a seamless buying journey for the customer from awareness to purchase.

• Title Slide : Presentation title and your company logo.
• Market Overview : Analysis of the current market environment.
• Target Audience : Detailed profiles of your target customer personas.
• Marketing Goals : Key objectives for your marketing efforts.
• Sales Goals : Sales targets aligned with marketing objectives.
• Strategic Approach : How marketing and sales will work together.
• Key Initiatives : Major marketing campaigns and sales initiatives.
• Timeline and Milestones : When and how goals will be achieved.
• Measurement and KPIs : How success will be measured.
• Conclusion and Call to Action : Summarizing the strategy and next steps.

9. Financial Services Pitch

Trust and reliability are the cornerstones of any financial services pitch. A dedicated template for financial services focuses on these aspects, incorporating customer success stories and testimonials to underscore the value and security your services offer. 

It allows you to present complex financial products in an accessible manner, emphasizing how they meet the specific needs of your clients . 

This template is not just about showcasing your services; it’s about building a case for why clients can trust you with their financial well-being, highlighting your track record of success and stability in the financial landscape.

• Title Slide : Service offering and your company name.
• Company Overview : A brief introduction to your company and mission.
• Client Challenges : Common financial challenges your clients face.
• Our Solutions : How your services address those challenges.
• Product/Service Details : Detailed breakdown of offerings.
• Success Stories : Testimonials and case studies of satisfied clients.
• Trust and Security : Your commitment to client security and trust.
• Pricing and Packages : Overview of pricing structures and options.
• Why Choose Us : Your competitive advantage in the financial sector.
• Next Steps : Encouraging potential clients to take the next step.

10. Retail Product Pitch

Captivating potential retailers with your product pitch is crucial in the retail industry. A retail product pitch template is visually engaging, designed to spotlight the high quality of your products, underscore customer satisfaction, and emphasize the unique selling points that set your offerings apart from the competition. 

It’s your canvas to present market research, consumer trends, and sales data that demonstrate the product’s potential success in the retail environment. 

This template aims to entice retailers by showing them how stocking your product will not only meet but exceed the expectations of their customers, driving sales and enhancing their product lineup.

• Title Slide : Product name and a compelling image.
• Product Overview : Key features and benefits of the product.
• Unique Selling Points (USPs) : What makes the product stand out.
• Market Insights : Analysis that supports the need for your product.
• Customer Feedback : Positive feedback from early users or testers.
• Retailer Benefits : How stocking your product benefits the retailer.
• Marketing Support : Marketing initiatives to support product launch.
• Pricing and Margin Information : Competitive pricing and margin details.
• Ordering and Logistics : Information on ordering processes and logistics.
• Closing Slide : Recap and call to action for retailers to stock your product.

Embarrassing Mistakes to Avoid in Your Sales Presentation

In the heat of a sales presentation, it’s easy to get caught up in the moment and let a few errors slip through. But beware, some blunders can turn an otherwise stellar pitch into a cringe-worthy moment. 

Steering clear of these mistakes not only keeps your professionalism intact but also significantly boosts your chances of closing the deal. Let’s dive into a few common pitfalls you’ll want to avoid at all costs:

• Lack of Preparation : Walking in unprepared is the fast track to failure. Know your material inside and out.
• Ignoring Audience Needs : Tailor your pitch to address the specific challenges and interests of your audience.
• Overloading with Information : Bombarding your audience with too much data can overwhelm rather than impress.
• Skipping the Rehearsal : Practicing your delivery ensures you come across as confident and polished.
• Neglecting the Storytelling : Facts tell, but stories sell. Weave your points into a compelling narrative.
• Failing to Show Value : Make sure you clearly articulate the benefits and ROI of your solution.
• Weak Closing : A hesitant or unclear call to action can leave your audience unsure of the next steps.
• Technical Difficulties : Always have a backup plan in case of technical glitches with your PowerPoint or other presentation tools.

Remember, your sales presentation is your moment to shine. By avoiding these embarrassing mistakes, you set the stage for a successful pitch that resonates with your audience and drives home the sale.

Frequently Asked Question About Sales Presentation

When it comes to nailing your sales presentation, there are always a few questions that seem to pop up more often than not. 

Whether you’re a seasoned pro or gearing up for your first big pitch, getting these questions answered can make all the difference in delivering a presentation that not only captures attention but seals the deal. 

So, let’s dive into three questions you might still have on your mind.

How long should my sales presentation be?

The sweet spot for a sales presentation is between 20 to 30 minutes . This time frame gives you ample opportunity to cover all the essential points—like presenting a compelling sales pitch, showcasing your sales presentation examples, and explaining your product or service benefits—without losing your audience’s attention.

Remember, it’s about quality, not quantity. Focus on delivering a concise, impactful message that resonates with your audience’s needs and interests.

Can humor be incorporated into a sales presentation?

Absolutely, but tread lightly. Humor can be a fantastic tool to break the ice and build a connection with your audience, but it’s crucial to ensure it’s appropriate and won’t be misunderstood or offend anyone. 

When done right, a well-placed joke or light-hearted comment can make your presentation more memorable and engaging. Just keep it relevant to the topic and make sure it adds value to your presentation , rather than distracting from your main message.

What's the best way to handle tough questions during a sales presentation?

Handling tough questions with grace and confidence is key to maintaining credibility and control during your sales presentation. First, listen carefully to the question and take a moment to gather your thoughts before responding. 

If you don’t know the answer, it’s okay to admit it—just ensure you follow up with a commitment to find out and get back to the questioner. Always aim to turn challenging questions into opportunities to further highlight the benefits and strengths of your product or service. 

Showing that you can navigate tough questions not only demonstrates your expertise but also builds trust with your audience.

Key Takeaways on Mastering Sales Presentation

Diving into the heart of a standout sales presentation, we’ve unpacked everything from steering clear of common blunders to tackling those tricky questions with confidence. The takeaway? Preparation , clarity , and knowing your audience are your golden tickets. 

A sales presentation should be snappy—aim for that 20 to 30-minute sweet spot —and a dash of humor can work wonders, provided it’s on point and in good taste. Facing tough questions head-on showcases your expertise and builds trust.

In sum, crafting an effective sales presentation is about blending storytelling with solid facts , making a genuine connection with your audience, and leaving a lasting impression. 

So, as you prepare for your next pitch, remember these essentials. With focus and finesse, you’re all set to turn your sales presentation into a compelling narrative that not only engages but also convinces. Here’s to making your next presentation a smashing success!

Edgar Abong

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Last Updated on April 5, 2024 by Edgar Abong

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5 Tactics For a Persuasive Interactive SaaS Sales Presentation

Imagine stepping onto the stage at one of the hottest tradeshows, with the spotlight hitting your face as a sea of potential clients’ eyes lock onto you, anticipating a routine sales pitch.

But here’s the plot twist: You’re not here to just talk. You’re here to engage and transform this presentation into an interactive journey. 

This isn’t just any sales pitch—it’s an interactive sales presentation tailored for SaaS companies, designed not only to captivate but also to convert. 

Sounds mind-blowing, right?

To help you turn these kinds of scenarios into reality, we put together a guide that will provide tried and true strategies for creating persuasive sales presentations for SaaS.

Let’s dive right in!

The sales presentation outline

Introduction, call-to-action, 5 tips to help you create a winning interactive saas sales presentation.

• Incorporate multimedia elements to captivate attention
• Focus on features addressing the customer's pain points
• Foster engagement through interactive Q&A sessions
• Showcase success stories and testimonials
• Implement interactive demos for a hands-on experience

Implementing interactive sales presentations in your SaaS sales strategy

Improve SaaS sales with our interactive demo platform >

Before we go any further, let’s break down how to create an effective outline for your SaaS sales presentation.

Crafting a compelling sales presentation for SaaS products requires a blend of understanding your audience, pinpointing the unique selling points, and structuring your content to maintain engagement. 

Here’s how you can build the foundation of a sales presentation that not only informs, but also transforms prospects into customers.

Kick off your presentation by connecting with your audience on a personal level. 

Begin with a relatable issue they face. For example, try mentioning something related to the particular industry they’re in.  

This approach not only grabs attention, but also sets the stage for presenting your solution as uniquely suited to address their pain points .

Identify the common challenges your audience faces that your SaaS product can resolve. 

Highlight the pain points in a way that resonates with their daily experiences, specifically focusing on the challenges your software can navigate with precision.

This is where your product steps into the spotlight. 

Explain how your SaaS product can help them navigate and overcome the challenges you mentioned earlier, guiding them through complexities with ease. 

Demonstrate key features and benefits, backing up your points with data, case studies, or customer testimonials that attest to the efficiency and value of your solution.

Conclude with a compelling call-to-action that guides your audience on what to do next. 

Whether it’s scheduling a demo , signing up for a trial, or visiting your website for more information, make it clear, direct, and easy to take the next step. 

Incorporating these elements into your sales presentation ensures it is not only structured and informative, but also engaging and persuasive. 

In addition, by assessing your audience’s needs, defining your main selling points, and supporting them with solid evidence, your interactive sales pitch becomes a powerful tool in your SaaS sales arsenal.

1. Incorporate multimedia elements to captivate attention

In the realm of SaaS, where the product is not physically tangible, it can be difficult to vividly convey its benefits and functionalities. 

That’s why multimedia elements are not just useful but crucial, transforming what could be a static pitch into a dynamic, engaging narrative. The integration of interactive demos for your sales presentation significantly enhances comprehension and retention, making the abstract tangible and the complex digestible.

Given that 65% of people are visual learners, the strategic use of multimedia tools is essential. These elements allow you to communicate complex information quickly and memorably, catering to the natural human preference for visual processing. 

For example, demos can illustrate workflows and processes that text alone might fail to clarify.

Furthermore, interactive demos invite the audience to experience the functionality of the software firsthand, fostering a deeper connection and understanding. This interactivity not only keeps the audience engaged, but also empowers them to explore the benefits of the product at their own pace, which can lead to higher conversion rates.

By leveraging multimedia, you can bridge the gap between the intangible nature of SaaS products and the need for concrete understanding and appreciation. These tools transform your presentation from a mere exposition to an experiential journey, enhancing both the delivery and the impact of your message.

Utilize visually appealing graphics and animations

Graphics and animations are more than just eye candy in your sales presentation. They’re powerful tools that help break down complex data and processes into digestible, engaging visuals. 

Studies have shown that the human brain processes images 60,000 times faster than text, making graphics a rapid conduit for conveying your message. 

To keep your audience engaged, employ visual pacing with varied layouts and interactive elements. Adhere to your brand’s style guide by using a limited color palette and simple icons to maintain clarity and cohesiveness throughout your presentation. 

This approach not only helps you sustain interest, but also reinforces your brand identity, building trust and recognition.

Demonstrate product features through interactive demos

Interactive demos are pivotal for SaaS sales presentations, allowing potential clients to experience the product’s functionality firsthand. 

This interactivity can significantly amplify engagement, with studies suggesting that presentations featuring interactive elements see a substantial increase in audience attention and participation. 

By enabling prospects to explore the features of your SaaS product through interactive demos, you provide them a sense of agency and involvement, which can be persuasive in their decision-making process. Moreover, such dynamic presentations can address specific audience concerns and interests in real-time, creating a deeper understanding and appreciation of your product.

2. Focus on features addressing the customer’s pain points

Tailoring your content to address the unique pain points of your target audience is vital for the effectiveness of any interactive sales presentation for SaaS. 

When your presentation directly responds to the specific problems, frustrations, or difficulties that your audience faces with relevant solutions, it resonates more deeply and fosters a stronger connection. 

And customized content demonstrates that you not only understand their challenges, but also have the precise tools to solve them, making your SaaS solution appear both pertinent and appealing.

Conduct market research to identify pain points

To truly address your customer’s needs, you first need to understand them. 

Conducting thorough market research is crucial in identifying the specific pain points of your target audience. 

Utilize methodologies like SPIN selling (Situation, Problem, Implication, Need payoff) to dive deeper into their challenges. This involves asking open-ended questions, listening actively, and empathizing with their situations. 

By understanding not just the surface issues but the underlying problems your customers face, such as high costs or low efficiency, you can better position your SaaS solution as the ideal remedy. 

Remember, the goal is to pinpoint the MAJOR problem affecting your buyer, as this will drive the purchase decision more significantly than the minor issues.

Craft compelling messaging solutions

Once the major pain points are identified, the next step is to craft messaging that speaks directly to those issues. 

Effective messaging in a sales presentation doesn’t just list features—it connects those features to solutions that address the customer’s specific problems. 

For instance, if security risks are a major concern for your audience, highlight how your SaaS product not only enhances security, but also simplifies compliance processes, using language that conveys understanding and reassurance. 

Tailoring your messaging in this way not only demonstrates your product’s value, but also establishes your brand as empathetic and customer-focused. 

Crafting this narrative within your interactive sales pitch helps transform a standard presentation into a compelling argument for why your SaaS solution is not just suitable but necessary for your audience.

3. Foster engagement through interactive Q&A sessions

Incorporating interactive Q&A sessions into your sales presentation can significantly enhance engagement and help you build a rapport with your audience. 

This approach not only allows the audience to clarify doubts and gain deeper insights, but also makes the presentation more dynamic by facilitating a two-way dialogue. 

Interactive Q&A sessions provide a platform for the audience to voice their concerns and for you to address them in real-time, demonstrating responsiveness and adaptability. 

Such interactions can help personalize the experience, making the audience feel valued and understood, which is crucial in building trust and credibility.

Encourage participation and feedback

One effective way to enhance your interactive Q&A sessions is to actively encourage audience participation and feedback throughout your presentation. 

Setting clear ground rules at the beginning—such as the length of the session, how to ask questions, and encouraging concise questions—helps maintain order and ensures that the session is productive. 

You can foster a more engaging environment by inviting questions at various points, not just at the end. This keeps the audience involved and attentive, making them feel like an integral part of the discussion. 

By valuing and acknowledging each question, you reinforce the importance of their contributions and foster a collaborative atmosphere.

Provide real-time answers to address inquiries

Providing real-time answers during Q&A sessions is crucial for addressing audience inquiries effectively. 

The key here is to prepare for potential questions by anticipating them based on your presentation content and audience research. 

This preparation enables you to provide well thought out, accurate responses, enhancing your credibility. 

On top of this, active listening is essential. By fully understanding each question, you can tailor your responses more precisely to the prospect’s needs. 

That being said, if a question is unclear, don’t hesitate to ask for clarifications. This not only ensures that you are answering what is actually being asked, but also demonstrates your commitment to providing thoughtful and relevant information. 

4. Showcase success stories and testimonials

In the fiercely competitive SaaS market, differentiating your product is crucial. 

And showcasing success stories and client testimonials in your sales presentations offers compelling social proof, essential for building trust with potential clients. 

These narratives not only demonstrate the real-world effectiveness of your product, but also help prospects visualize their own success through your solution. 

As the demand for SaaS products grows, with a great majority of the software market now in the cloud, leveraging these testimonials can significantly influence purchasing decisions. Testimonials serve as evidence that your product delivers on its promises, providing prospective clients with the reassurance they need to choose your solution amidst a crowded marketplace.

Highlight real-life use cases and results

Real-life use cases and results paint a vivid picture of how your SaaS product functions in actual business environments. 

Highlighting these scenarios in your sales presentation emphasizes the tangible benefits users gain, enhancing your product’s appeal. 

For instance, you might showcase a case study where your customer reduced operational costs by 20% within the first three months of using your software. These stories not only provide social proof, but also help in visualizing the potential impact of your solution on prospective clients’ operations. 

By presenting these real-life examples, you anchor your product’s benefits in reality, which can be far more persuasive than theoretical advantages.

Incorporate visuals and data for added credibility

Utilizing visuals and data in your testimonials adds a layer of credibility and professionalism to your presentation. 

Data visualization, such as infographics and charts, can effectively illustrate your product’s impact, making complex data easy to understand and engaging. 

For example, a graph showing user growth post-implementation can visually communicate the effectiveness of your software far more swiftly than text alone. 

By combining these visual elements with consistent branding, you ensure that your presentation not only informs, but also leaves a memorable impression. 

Incorporate interactive elements like clickable prototypes and animated videos to make the presentation not just informative, but also engaging, giving your audience a hands-on experience of the real value your SaaS product offers.

5. Implement interactive demos for a hands-on experience

Interactive demos provide potential clients with a hands-on experience that can significantly enhance their understanding and appreciation of the product. 

By engaging directly with the software, prospects can see firsthand how it addresses their specific needs and pain points, which greatly aids in moving them through the sales funnel towards a conversion. A well-implemented product demo showcases the features and capabilities of your SaaS offering in a controlled, interactive environment that highlights its value and relevance to the user.

Using an interactive demo platform (like Walnut) ensures that your presentation runs smoothly without the fear of glitches that can undermine the professional image of your product. 

In addition, interactive demo platforms allow for the creation of customized interactive demos that can be integrated directly into your sales pitch, allowing prospects to explore the product’s features at their own pace. This not only makes the demo experience more engaging, but also more personalized, as prospects can focus on the aspects of the product that matter most to them.

What’s more, Walnut lets you share your interactive demos via email or embed them on your website, making it easy for prospects to revisit the demo post-presentation. 

This accessibility encourages further engagement and discussion among decision-makers, enhancing the likelihood of purchase. 

By concluding your presentation with a compelling call-to-action, you can direct prospects to these resources, ensuring they have everything they need to make an informed decision.

Implementing interactive sales presentations in your SaaS sales strategy can help you transform a standard sales pitch into a dynamic and engaging experience that convinces your audience of the value of your solution. 

The way to do this is to use multimedia to clearly communicate complex information and showcase customer testimonials for credibility.

And, of course, integrate interactive demos for a hands-on experience.

Because by focusing on the specific needs of your audience and addressing them through interactive content, you enhance the relevance and impact of your presentation. 

Whether you’re refining an existing presentation or starting from scratch, these strategies can give you the tools to boost effectiveness and ultimately increase conversion rates.

Create demos your prospects will love today.

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Sales Presentation Template

Shed pre-sales pitch nerves and deliver the speech of a lifetime with the Sales Presentation Template.

Trusted by 65M+ users and leading companies

About the Sales Presentation Template

You’re onto a winning idea, and your sales colleagues are on board, yet you’re not quite sure how to pitch it. The elevator pitch just isn’t springing to mind, and the thought of delivering your thoughts and persuading an audience seems daunting. 

A Sales Presentation Template provides a foundation for structuring your thoughts coherently and creating an investment-winning sales pitch deck for your product. It’s a vehicle for your sales team to channel their persuasive energy and win a lucrative client contract.

How to use the Sales Presentation Template  

To effectively execute your sales presentation strategy, you and your sales reps need to come armed with facts, figures, and compelling visuals. You have to be prepared to back up your words with evidence if you want to convince your potential clients to part with their cash. 

Unlike the standard PowerPoint that flashes sales slides in the background, sales presentations should complement every sentence you utter with convincing statistics or striking visuals that present data in an easy-to-read format. 

You’ll also want to make sure your message hits home with your potential customer by adding personalized elements such as case studies relevant to their target market or evidence that you understand their branding and messaging.

With Miro’s Sales Presentation Template, you can easily go in and make changes on the fly so you can modify it for all future sales proposals you give. With the sales pitch template, you can change the layout, add or remove slides, and inject color and personality into each slide to create your desired impact.

Miro’s presentation mode features allow you and your team to brainstorm ideas and edit individual slides in your slide deck even while working remotely. That way, you can arrange and rearrange as often as necessary and feel comfortable knowing that the presentation has got the thumbs up from several different colleagues.

How long should a sales presentation be?

On average, a sales pitch deck template outline should set you up for anywhere between 30 minutes and an hour. That can seem like a long time to fill, but equipped with the Sales Presentation Template you should have a much easier time filling the allocated time slot.

As the laws of marketing and persuasion dictate, you have a very short amount of time to capture your audience’s interest. As such, it’s recommended that you put your strongest argument forward in the first few minutes of your presentation and use the rest of the time to add supporting evidence to your initial claims. 

It’s wise to end on a high note too, so you can leave the buyer with a positive impression and make sure they spend some time mulling the proposition over after you’ve left.

Tips for giving a sales presentation 

Here are some sales presentation tips for nailing the delivery and increasing your chances of resonating with your prospective clients:

Know your audience

A generic sales presentation is much less likely to resonate than one that follows the basic structure of a sales report template but caters to the specific buyer you’re pitching to. 

As you’re collecting data and evidence to convince the buyer that you have something they need, find the use cases that apply to them specifically and focus your presentation on features they will benefit from. 

If you know you’re presenting to someone from the accounting department, you can lead with information on how your product can simplify or streamline bookkeeping or accounting activities.

Exude confidence

While it’s easy to assume the content of your presentation will be the buyer’s main focus, the delivery of it can also have a huge bearing on the outcome.

Captivating your audience with an enthusiastic pitch can make all the difference and helps keep their attention throughout the lengthy presentation. If you have confidence in your sales process, you can deliver much more effective sales presentations.

Even if you’re not the most confident salesperson, playing the part by standing with good posture, enunciating your words, and delivering every phrase with gusto can make the presentation that much more convincing.

Use your team

Even if you’re the one delivering the bulk of the presentation, lean on your team to perfect the execution. 

Practice in front of your team members in advance, and ask for feedback on the content and delivery. This should give you a good idea of what works and what doesn’t, so you can perfect the pitch before you jump in and deliver it to a buyer.

How do you structure a sales presentation?

You want the sales pitch presentation to match your speech, so the structure should follow your words. This might look like an introduction where you make a strong case as to why the buyer should be interested in what you have to offer, a series of supporting evidence statements backed by relevant data, and finally, a summary of the offer and a call to action.

What does a good sales presentation look like?

A successful sales presentation will complement your pitch in that it should support the claims you make rather than provide irrelevant data or statistics. It’s much more effective to flash a percentage on the screen if you’ve just mentioned it than it is to present a bulleted list of key takeaways that might distract the audience’s attention from what you’re saying.As such, it’s concise with few words on every slide and has impactful visuals that reinforce an argument rather than being there for the sake of having images.

Get started with this template right now.

Keynote Presentation Template

Works best for:.

Presentations, Workshops

Designed to create enthusiasm and build knowledge about a specific topic, keynote presentations are more powerful than most people think. With them, you get to inspire and unify an audience with a common purpose. We give you an easy way to do this — just use our Keynote Presentation Template to create your own captivating presentation.

Consulting Proposal Template

Presentations, Business Management

Use this Consulting Proposal Template to develop an active working relationship with your prospects. Show them what you do, what you can deliver for them, and why they should work with you.

Change Management Presentation Template

Presentations, Strategic Planning

Employee resistance to change can block any positive initiative. You won’t have to struggle with it if you clearly communicate what upcoming changes mean and how they’ll benefit your company in the long run. Use our Change Management Presentation Template to outline your implementation strategy and spark enthusiasm among employees.

Pitch Deck Template

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Stand out and leave a lasting impression with the Pitch Deck Template. Make people care about your idea and gain supporters everywhere.

Portfolio Presentation Template

Presentations, UX Design

Display your work in an engaging and visually-appealing format with Miro’s Portfolio Presentation Template. Exhibit your best work and help your audience visualize your designs.

Marketing Proposal Presentation Template

Presentations, Marketing

The Marketing Proposal Template is a simple outline you can use to quickly and easily structure your next bid for a project.

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Amazing Persuasive Speech Outline with Sales Presentation Examples

“ Wait… sales presentation? Oh, I’m not a professional salesperson. This may not work for me.”

Whether you are a salesperson or just trying to persuade coworkers to accept your ideas , this process is important to success. By the way, this technique works both in written format and in a speech. The best way to prepare for them is by treating them the same way. Start by creating a speech outline. Obviously, when you create persuasive speeches, you don’t want them to be scripted. A quick outline will typically work much better.

Amazing Persuasive Speech Outline

In the post, How to Design a Speech Quickly , we gave a few tips to create a quick presentation outline. In this session, we add a little more detail about how to make your presentation more persuasive. First things first, erase what you were taught about persuasive essays and public speaking in high school. A great persuasive speech can be broken down into these basic sections. This simple, three-step process will help you persuade even the toughest audiences.

An important part of being persuasive is to show your audience how they can get what they want. It is amazing how so many people will try to be persuasive by being self-centered. By switching the main ideas or focus from your own accolades to helping solve a customer’s needs you’re far more likely to succeed in a sale.

For instance, many salespeople begin their sales presentations by talking about their product or their company. “My company has 20 years of experience in this industry,” or “This product has a number of different features.” Using more appropriate words and following this three-step process will help you think like your audience. When you think like your audience, your audience will more likely agree with your conclusions. They’ll be less driven to throw back an oppositional claim about what you are saying or selling.

Sales Presentation Examples Using the Three-Step Persuasive Speech Outline.

Step 1: change your mindset from a feature/benefit to a problem solver..

That is good, but it fails to identify a problem that the patient might be experiencing that he/she wants to fix. It cuts off the chance for you to reach or solve a clear goal.

A good way instead would be to start with the problem statement. Something like, “If you want to avoid another root canal and crown, try brushing two minutes both in the morning and at night.” Even better would be to make the problem statement relevant to your audience on a daily basis. Show them how you have a relevant solution to their daily lives.

If you are selling a product, think about the customer’s problem, not what your product does. For instance, a feature of a computer might be the speed of the processor. The benefit is a more efficient workday. However, what problem will this increased speed solve? It gets rid of that spinning wheel of death on your computer screen. The point is that when you make the solution personal to the person, you will be more persuasive.

By the way, if you are looking for a shorter, easier version of this technique, try this post. Persuasive Impromptu Speech Strategies .

Step 2: Identify the Three Most Important Problems that Your Product or Idea Solves.

Erase the idea that you need to write out a complete persuasive speech outline template. These three problem statements become the backbone of your persuasive speech outline. An easy way to do this is to just repeat step one a couple of more times instead of moving to the next step. Another way is to ask yourself, “What are the major problems that my product or idea solves?”

For instance, if you are selling a car to someone, these items may be potential problems. “I’m embarrassed to invite friends to ride with me in my old clunker.” “I spend too much money on gasoline.” “My car has been in the shop twice in the last year.” If you know these are the potential problems, you can easily design a series of relevant ideas that solve them.

Step 3: Prove to Your Audience that You Can Solve These Problems.

Be careful, though. Don’t fall into the trap of presenting a list of facts, figures, or statistics. When we present a fact that is 100% true every time, human nature is to become argumentative. Your audience will think, “ I bet I can come up with one situation where that fact isn’t true. ” Instead, look for a real-life example (or story) of a time when you (or someone else) were able to solve the problem.

An effective persuasive argument is to use success stories from other clients or customers.”My car can solve [aforementioned issue] in the following way.” On a foundational level, create audience adaptations based on your arguments.

External Evidence Can Be Thought of as Supporting Material. However, the Best External Evidence Is a Simple Story about a Past Success.

Going back to the problem statements for the car buyer, we just need some good real-life examples of successes.

Persuasive Speech Outline Example: “ I had a customer last week who told me that she and a coworker carpooled to work. She said that she was looking for a car that was more dependable. Although she didn’t come right out and say it, I think she was nervous that she and the coworker would end up stranded on the side of the road. When I handed her the keys to her new car, she smiled and said, ‘I’m driving to work Monday. I can’t wait!’ “

For the gas mileage problem, an example that hits home might be in order. The improved gas mileage of the new car may allow the driver an extra couple of days between fill-ups. Over a year, that could add up to over 10 full tanks of gasoline that you save. This goes back to your audience adaptation, college students and young adults concern themselves with saving money. Money plays an important role in their lives because it allows for activities of high quality or happiness output.

Finally, just the fact that the car is new means that it will likely be more dependable. However, if you can reinforce this with a success story, you will be more persuasive.

Another Persuasive Speech Example: “ One of my customers had a job where he commuted over 50 miles, each way, five days a week. He traded in a four-year-old version of this car and replaced it with the exact same make and model. He had put over 125,000 on the car and never did any maintenance except oil changes. “

Don’t lose credibility by sharing made-up stories, rather think about successes based on factual information.

Put It All Together to Create an Amazing Persuasive Speech Outline

So, start by thinking about the problems that the audience members are experiencing. Next, organize the potential problems into the top three challenges . Finally, use stories and examples to prove that your idea or product can solve these problems. If you do this, you will create a fantastic persuasive speech outline .

Throw out the use of an attention grabber, final section, or particular action. In a conversation or presentation, the attention of the audience is already in your hand. Not all persuasive strategies are necessarily bad, but they limit your conversation to a specific purpose.

If you are looking for a way to design your presentations more quickly and easily, register for a 2-day Fearless Presentations ® class in your area. You will experience the power of these three simple steps first-hand. We’ve trained over 20,000 people in the last 18 years, and we’ve never had even a single person fail to increase confidence dramatically. The process works. It will work for you as well!

For additional details try a few of these other posts:

• How to Write an Effective Persuasive Speech .
• How to Write a Speech in Just a Few Minutes .
• Free Online Speech Creator .

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• Ivana Taylor
• January 27, 2024

The Six Minute Sales Presentation Outline [Template Included]

Table of Contents

Close your next sale in less than six minutes with this sales presentation outline.

This article is sponsored by  Beautiful.AI , an AI-powered presentation tool that enables anyone to build clean, modern and professionally designed slides – quickly and easily.

Do you wish that you your sales team could tap into buying decisions, pain points and body language in a way that will turn any “cold call”  PowerPoint presentation  into a winning sales  presentation  that will help you in closing the deal?

Today’s audience has an attention span that doesn’t leave a lot of time for a traditional sales process. The sales presentation tips that I’ll cover here will give you help in creating your outline, developing a super-short sales deck and winning sales presentation that will help your sales and marketing teams succeed without boring your audience.

Has this happened to you during a sales presentation?

You’re listed as the last speaker on the agenda to present your project or proposal for a management meeting.  They’ve given you about 45 minutes to present with a 15 minute Q&A.  So, you prepare a 30 to 45-minute slide presentation.

You sit patiently as speaker after speaker run long or answer additional questions and the next thing you know, your 45-minute time slot has shrunk to maybe 10 minutes or less.  As you sit there wondering what to cut, you realize that YOU are the only thing that’s standing between the attendees and happy hour.

If you’ve been there (and I know you have) you already know that simply going through a lengthy slide deck filled with bullet points, too much text and cheesy graphics is a certain recipe for a big fat “NO” to your project.  What you need is a presentation success formula that will engage, entertain and enroll decision-makers in less than 10 minutes.

In this article, I’m going to give you the perfect sales presentation outline that will make you sales a rockstar. This magical presentation formula will wow your audience, get them nodding their heads to your proposal and walk out of the meeting with the directive to “Make it Happen”.

The 6 Minute Sales Presentation Outline That Gets You a “YES” Even if You Hate Presenting

If you’d rather stick a fork in your eye or be 6-feet under than get up and present an idea in front of a bunch of executives, you’re going to love this presentation outline.  I learned it from a book I bought about 20 years ago called “ Say it in Six”  — it’s rescued me from the dreaded last place on the agenda with 10 minutes left and I’ve seen it used to sell millions of dollars of product in under 6 minutes!  At the risk of being overly dramatic, I’m going to say that it’s magical.

Here’s the basic presentation outline:

Minute 1: What’s the “Burning Issue”

This is the thesis of any effective and successful sales presentation.  It’s the reason you are standing up there.  The “Burning Issue” is a single sentence that gets everyone’s attention and prompts the voice inside their head to say “WHAT?  How can you say that? How did that happen?”  Here’s an example of a great “Burning Issue Statement”:

“In three months our flagship product will lose its patent protection, and our competitor, Acme Corporation already has a product ready to launch in 90 days.”  

Minute 2 and 3:  What’s Behind the “Burning Issue”? (This is where the data goes)

When we last left our audience (after the Burning Issue statement) they were asking themselves “what happened” and this is where you’re going to explain all of that.

This is the section of your presentation where you’ll hit them with the key points leading to your sales pitch that include data and with facts.  But be careful, don’t overwhelm them!  Instead, tell this like a story and structure the main points of your data presentation in a way that gives them the conclusions as headers and the charts and data in a way that makes the conclusion intuitively obvious.

It’s Not You, It’s How You Present Your Data

Before we go into the rest of the outline, I’d like to stop and provide a quick primer on how to present data.

Decisions are emotional and not logical

For decades we’ve been deluding ourselves and pretending that we are rational decision-makers. Nothing is further from the truth.

Data is a story, so tell it.

When you  present data , be sure to match the chart with the question you’re trying to answer. Data is a story and to tell that story you have to answer basic questions of who, what, when, where and why. There’s a chart for that. Each story question has an appropriate chart to clearly communicate its story.  Here are some simple guidelines:

• WHO or WHAT questions: Use images to illustrate your data.
• HOW MUCH questions: Use vertical bar charts to show change over time. Use horizontal bar charts to compare quantities. Use pie charts to show percentages and limit your pie to no more than 6 slices. Tables are less emotional, so if you’re trying to downplay something, a table is a great solution.
• WHERE questions: Use maps or Venn Diagrams
• WHEN questions: Show processes with arrows indicating time.
• HOW MUCH questions: Use bar charts to show comparisons.
• WHY questions: When you want to explain the “why” behind your burning issue, use bubble charts or charts that show correlations.

Here’s an infographic from Dan Roam, author of “Back of the Napkin” that shows you exactly what charts to use to communicate different types of data.

Minute 4: Your Solution to the Burning Issue

At this stage of your sales presentation, your audience is begging for a solution. You’ve told them what the issue is, you’ve given data for how the issue happened, and this data may have hinted at what the solution is.  But their inner voice is crying “What can we do?” and this is the section where you tell them in vivid, descriptive detail.

Rather than propose a solution, start this section with a phrase like “Imagine….” and then follow up and go into the benefits that your solution will offer which address the challenges you discussed with the data.

If you have the opportunity to make sales presentation templates provide mock-ups or prototypes, this would be the time to do so.  Most likely you will be proposing an idea, so make sure that your presentation includes vivid powerful images that take up the entire slide and invoke the desired emotion.

Minute 5: The Payoff

We’re heading into the home-stretch of your presentation. You’ve gotten their attention with the Burning Issue, you’ve explained the history behind the burning issue, you’ve even created a solution for dealing with the burning issue.  Now, it’s time to make them feel great about your solution by making a list of all the reasons why this solution is good for everyone.  If your solution is the feature, these are the benefits.

As you’re thinking of your list of payoffs, don’t just look at this from your own point of view, consider your audience; what personal benefit will they receive from your proposed solution?

Minute 6: The Action You Want Them to Take?

If you don’t  A-S-K, you don’t G-E-T .  It’s finally time for the call to action. If you want your audience to approve something or do something, then you have to ask for it and, most importantly, you have to tell them exactly what to do.  For example, if there is something to sign, then say “We can get this started as soon as you sign this proposal.”

Sales Presentation Design Tips

Great sales presentations are crafted and  designed .  I’ve just shared my outline for building a great story that will get your audience to say YES to your proposal.  In this section, I’m going to share some basic tips for a great sales presentation and designing visually appealing slides that will make any proposal irresistible.

Leave Lots of “White” Space

Don’t overwhelm your slides with text or cheesy clip art.  It’s distracting.  Think of your slides as a backdrop to your own sales presentation here. Your slides should support YOU and your story and create an emotional response in the audience.

When you put up a presentation slide loaded with text or data your audience shifts their focus from YOU to the slide.  Their brain goes into overdrive reading, doing the math and ignoring what you are saying.

This slide is much better:

Limit Distracting Transitions

Just because slide platforms include twenty different transition options doesn’t mean you should use them. Stick to the “fade in” transition.  It’s easy on the eyes and keeps the audience focused on your message

Use authentic high-quality photo images on your slides.

Avoid overly staged stock photos, especially those with unrealistic props. Look for images will models with natural posts and facial expressions,

Here are a few places where you can get free images that are actually quite good:

• Public Domain Archive
• Foodiesfeed
• ISO Republic

Here’s another tip: Use images of people. It’s easier for the audience to see themselves with your product or service when you feature people.

Create Unique Sales Presentation Slides

Avoid using templates provided by platforms.  The audience has seen these templates too many times and they will often just ignore them or tune them out.

Use Colors Strategically

If you’re going to be presenting in a dark room, then use a dark background with white or light letters.  If you’re going to be presenting in a brighter room or with lights on, then use a light background with dark text.

Use cool colors like blue or green are great colors for backgrounds because they tend to recede into the background. Warm colors work best for foreground such as images or text because they make it look like they are coming at you.

Find Your Font

Choose a sans serif font for presentations.  Serif fonts, like Times New Roman, were designed for easier reading of small text.  Since we’re dealing with few words with large type size, sans serif is a better choice.

Put It All Together

Standard slide presentation platforms make life easy with pre-defined presentation templates, but often, those templates can’t tell your story as well as you can.

I struggled with this exact issue.  I knew exactly what to do, but I’m not a designer and when I created my own templates — I don’t know, they just didn’t have that designer “umph” factor.  When the Beautiful.AI team contacted me and showed me their platform, I was so excited, that I actually created my very own media kit inside of about an hour. The whole experience was drag and drop.  I didn’t worry about colors, I didn’t worry about image placement, I didn’t even worry about transitions because it’s all set up.  Completely foolproof!

Here are just a few slides from my media kit that show how I told my Story.

In the end, a great sales presentation template that sells the sizzle is a function of a tightly crafted outline supported by a thorough analysis of the data and pulled together by good design.

GET A FREE SALES PRESENTATION OUTLINE TEMPLATE

Ready to layout your killer sales presentation? Use this handy outline to pull your sales decks and ideas together.   Click to download  — you don’t even need to leave an email.

This is a  view-only GOOGLE DOC  click on the link and save it to your own files.

Everyone wants presentations they can be proud of and to more easily create slides that wow the audience. Design matters!  Beautiful.AI  is an AI-powered  presentation tool  that enables anyone to build clean, modern and professionally designed slides – quickly and easily. Our proprietary system algorithmically applies heuristic techniques to apply the rules of good design in real-time, saving users time and ensuring their presentations follow best practices. With automation and user input, our product suite will grow as your source for any design need.  Read our article about Democratizing Design .

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