tourism in switzerland essay

Tourism in Switzerland 

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

Tourism in Switzerland is big business. But why is this industry so important and what does it all mean? Read on to find out…

Tourism in Switzerland

The geography of switzerland, the tourism industry in switzerland, statistics about tourism in switzerland, the most popular tourist attractions in switzerland, the most popular types of tourism in switzerland , the economic impacts of tourism in switzerland, the social impacts of tourism in switzerland, the environmental impacts of tourism in switzerland, faqs about tourism in switzerland, to conclude: tourism in switzerland.

Switzerland, nestled in the heart of Europe, is renowned for its stunning alpine landscapes and precise craftsmanship. This article unpacks the intricacies of Switzerland’s tourism sector, discussing its paramount importance to the national economy, while spotlighting the charm of its snow-clad mountains, luxurious watchmaking towns, and multicultural cities.

Switzerland is a landlocked country located in Central Europe. Here are some key points about the geography of Switzerland:

1. Location: Switzerland is situated in the heart of Europe and is bordered by Germany to the north, France to the west, Italy to the south, and Austria and Liechtenstein to the east.

2. Landscape: Switzerland is known for its stunning mountainous landscape. The Swiss Alps dominate the southern part of the country, while the Jura Mountains stretch along the western border. The Swiss Plateau, with its rolling hills and fertile plains, occupies the northern and central regions.

3. Alps: The Swiss Alps are one of the most prominent mountain ranges in the world and cover about 60% of Switzerland’s total land area. This region includes famous peaks such as the Matterhorn, Eiger, and Jungfrau. The Swiss Alps offer breathtaking landscapes, skiing and snowboarding opportunities, and picturesque alpine villages.

4. Lakes: Switzerland is also known for its beautiful lakes, which dot the landscape throughout the country. Lake Geneva (Lac Léman), Lake Zurich, Lake Lucerne, and Lake Maggiore are among the largest and most popular lakes in Switzerland. These lakes provide scenic beauty, water-based activities, and charming lakeside towns.

5. Rivers: Several major rivers flow through Switzerland, including the Rhine, Rhône, and Aare. These rivers not only contribute to the natural beauty of the country but also offer opportunities for river cruises, water sports, and picturesque riverside walks.

6. Climate: Switzerland has a varied climate influenced by its diverse topography. The high Alpine regions have a cold and snowy climate, while the lower areas experience mild summers and cold winters. The climate is also influenced by the Mediterranean in the south and the continental climate in the north.

7. Biodiversity: Despite its small size, Switzerland boasts significant biodiversity. The varied landscapes support diverse ecosystems, including alpine meadows, forests, wetlands, and glacial regions. The country is home to numerous plant and animal species, including chamois, ibex, marmots, and various bird species.

8. Natural Parks: Switzerland has several national parks and nature reserves dedicated to preserving its natural heritage. These protected areas, such as the Swiss National Park and the Aletsch Glacier, provide opportunities for hiking, wildlife viewing, and nature conservation.

9. Transportation: Switzerland has a well-developed transportation infrastructure, including an extensive network of trains, cable cars, and roads that make it easy to access different regions of the country. The famous Swiss railway system is known for its efficiency and scenic routes.

10. Tourism: The unique geography of Switzerland, with its mountains, lakes, and charming towns, attracts millions of tourists each year. Visitors come to enjoy outdoor activities such as skiing, hiking, and mountain climbing, as well as to explore cultural attractions, historical sites, and picturesque landscapes.

Overall, Switzerland’s geography offers a diverse and breathtaking environment, making it a popular destination for nature lovers, outdoor enthusiasts, and those seeking picturesque scenery.

Switzerland has a thriving tourism industry and is known worldwide as a popular travel destination. Here are some key aspects of the tourism industry in Switzerland:

1. Scenic Beauty: Switzerland is renowned for its stunning landscapes, including the majestic Swiss Alps, picturesque lakes, charming towns, and lush green valleys. The country’s natural beauty attracts visitors from around the globe.

2. Outdoor Activities: Switzerland offers a wide range of outdoor activities throughout the year. In winter, skiing, snowboarding, and snowshoeing are popular, with world-class ski resorts such as Zermatt, Verbier, and St. Moritz. In summer, hiking, mountain biking, paragliding, and water sports on the lakes are among my favourite activities.

3. Cultural Heritage: Switzerland has a rich cultural heritage that attracts tourists interested in history, art, and architecture. The country is home to numerous castles, museums, art galleries, and UNESCO World Heritage sites. Cities like Zurich, Geneva, Lucerne, and Bern offer a blend of historical and modern attractions.

4. Wellness and Spa Tourism: Switzerland is famous for its wellness and spa resorts, offering relaxation, rejuvenation, and therapeutic treatments. Places like Baden-Baden, Davos, and Leukerbad are renowned for their thermal baths, wellness retreats, and health resorts.

5. Culinary Experiences: Swiss cuisine is known for its cheeses, chocolates, and other delicious specialties. Visitors can enjoy authentic Swiss dishes, wine tasting, and culinary tours. Additionally, Switzerland has a strong tradition of fine dining, with many Michelin-starred restaurants.

6. Adventure Tourism: Switzerland attracts adventure seekers with activities like mountaineering, rock climbing, canyoning, and glacier trekking. The country’s challenging terrain and well-maintained infrastructure make it an ideal destination for thrill-seekers.

7. Rail Journeys: Switzerland is famous for its scenic rail journeys, offering breathtaking views of the Alps, lakes, and countryside. The Glacier Express, Bernina Express, and GoldenPass Line are popular train routes that provide unforgettable travel experiences.

8. Shopping: Switzerland is known for its luxury watches, chocolates, cheeses, and other high-quality products. Cities like Zurich and Geneva are shopping hubs, offering a wide range of boutiques, department stores, and renowned Swiss brands.

9. Sustainability and Ecotourism: Switzerland places a strong emphasis on sustainability and eco-friendly tourism. Many hotels, resorts, and tourism operators in Switzerland adhere to eco-friendly practices, promoting responsible tourism and preserving the natural environment.

10. Events and Festivals: Switzerland hosts various cultural, sports, and music events throughout the year, attracting visitors from all over the world. The Montreux Jazz Festival, Basel Carnival, Fête de l’Escalade in Geneva, and Swiss National Day celebrations are among the popular events.

The tourism industry in Switzerland plays a significant role in the country’s economy, providing employment opportunities and contributing to local businesses. The Swiss government and tourism organisations continuously promote Switzerland as a desirable destination, ensuring that visitors have memorable experiences while preserving the country’s natural and cultural heritage.

Now lets put things into perspective. Here are some statistics about tourism in Switzerland:

1. In 2019, Switzerland welcomed a record-breaking 12.5 million international tourists, representing a 1.9% increase compared to the previous year.

2. Tourism contributes significantly to the Swiss economy, accounting for around 2.9% of the country’s GDP.

3. Switzerland is known for its high tourism receipts. In 2019, the tourism industry generated approximately 18.8 billion Swiss francs (CHF) in revenue.

4. The number of overnight stays in Switzerland reached 38.8 million in 2019, with domestic tourists accounting for 18.8 million stays and international tourists for 20 million stays.

5. The average length of stay for international tourists in Switzerland is around 2.6 nights.

6. Germany is the largest source market for tourists visiting Switzerland, followed by the United States, the United Kingdom, France, and China.

7. The Swiss Alps are the most popular tourist destination in Switzerland, attracting visitors with their stunning landscapes, ski resorts, and outdoor activities.

8. The cities of Zurich, Geneva, Lucerne, and Basel are the most visited urban destinations in Switzerland, offering a mix of culture, history, and modern amenities.

9. Switzerland has a well-developed tourism infrastructure, including an extensive network of hotels, resorts, transportation options, and tourist facilities.

10. Switzerland is known for its commitment to sustainability and eco-tourism. Many tourism operators and accommodations in Switzerland have implemented eco-friendly practices to minimise their environmental impact and promote responsible tourism.

Please note that these statistics are based on pre-pandemic data and may vary due to the impact of COVID-19 on the tourism industry.

Switzerland is known for its stunning landscapes, charming cities, and cultural heritage. Here are some of the most popular tourist attractions in Switzerland:

1. Zermatt and the Matterhorn: Zermatt is a picturesque Alpine village located at the foot of the iconic Matterhorn, one of the most famous mountains in the world. It is a popular destination for skiing, hiking, and mountaineering.

2. Lucerne and Lake Lucerne: Lucerne is a beautiful city situated on the shores of Lake Lucerne. It offers a blend of historic architecture, such as the Chapel Bridge, and breathtaking natural scenery. Visitors can also take boat cruises on the lake and explore nearby mountains.

3. Geneva: Known as the international centre for diplomacy, Geneva is a cosmopolitan city with a rich history. It is home to numerous international organisations, including the United Nations. Visitors can explore the Old Town, visit museums, and enjoy the scenic shores of Lake Geneva.

4. Interlaken: Nestled between two lakes and surrounded by the Swiss Alps, Interlaken is a popular destination for outdoor activities. It serves as a gateway to adventure sports such as paragliding, skydiving, and canyoning. It also offers easy access to the Jungfrau region, known for its stunning mountain landscapes.

5. Bern: The capital city of Switzerland, Bern, is known for its well-preserved mediaeval old town, a UNESCO World Heritage site. The city offers attractions like the Bear Park, the Rosengarten, and the Zytglogge (Clock Tower).

6. Zurich: Switzerland’s largest city, Zurich, is a vibrant metropolis with a mix of modern and historic attractions. Visitors can explore the Old Town, visit museums, enjoy shopping on Bahnhofstrasse, and take a boat cruise on Lake Zurich.

7. Lausanne and Lake Geneva: Lausanne is a picturesque city located on the shores of Lake Geneva. It is home to the International Olympic Committee and offers a blend of history, culture, and beautiful scenery. The Olympic Museum and the Lausanne Cathedral are popular attractions.

8. The Swiss National Park: Located in the eastern part of the country, the Swiss National Park is a nature lover’s paradise. It is Switzerland’s oldest national park and is home to a wide variety of alpine flora and fauna. Visitors can explore hiking trails and enjoy the untouched beauty of the Swiss Alps.

9. Chillon Castle: Situated on the shores of Lake Geneva near Montreux, Chillon Castle is a well-preserved mediaeval fortress. It offers stunning views of the lake and the surrounding mountains and provides insights into the region’s history and architecture.

10. The Aletsch Glacier: The Aletsch Glacier is the largest glacier in the Alps and a UNESCO World Heritage site. Located in the Jungfrau region, it offers breathtaking views and opportunities for hiking and mountaineering.

These are just a few examples of the many wonderful tourist attractions Switzerland has to offer. The country is renowned for its natural beauty, outdoor activities, cultural heritage, and welcoming hospitality.

Switzerland attracts a diverse range of tourists due to its natural beauty, outdoor activities, cultural heritage, and well-developed infrastructure. Here are some of the most popular types of tourism in Switzerland:

1. Alpine Tourism: Switzerland is renowned for its magnificent Alpine scenery, making it a popular destination for winter sports enthusiasts. Skiing, snowboarding, and mountaineering are major attractions in places like Zermatt, St. Moritz, Verbier, and Davos.

2. Adventure Tourism: The country offers various outdoor adventure activities, including hiking, cycling, rock climbing, paragliding, and river rafting. The Swiss National Park, Jungfrau Region, and Engadin Valley are popular destinations for adventure tourism.

3. Cultural Tourism: Switzerland has a rich cultural heritage with diverse traditions, languages, and historical sites. Cities like Zurich, Geneva, Basel, and Lucerne offer a blend of mediaeval architecture, art galleries, museums, and music festivals. Château de Chillon, the Abbey of St. Gallen, and the Old Town of Bern are notable cultural attractions.

4. Wellness and Spa Tourism: Switzerland is famous for its luxury wellness retreats and thermal spas. Places like Bad Ragaz, Leukerbad, and Scuol offer rejuvenating spa experiences, thermal baths, and wellness treatments set amidst scenic landscapes.

5. Nature Tourism: Switzerland’s picturesque landscapes, including its lakes, waterfalls, and scenic hiking trails, attract nature enthusiasts. The Swiss National Park, Lake Geneva, Lake Lucerne, and the Aletsch Glacier are popular natural attractions.

6. Train Tourism: Switzerland’s efficient train network, including the famous Glacier Express and Bernina Express, offers panoramic views of the country’s stunning landscapes. Train enthusiasts and travellers seeking scenic journeys often opt for these picturesque train rides.

7. Culinary Tourism: Swiss cuisine, known for its cheese, chocolate, and fondue, is a draw for food lovers. Visitors can explore cheese factories, chocolate factories, vineyards, and traditional Swiss restaurants to indulge in the country’s culinary delights.

These are just a few examples of the popular types of tourism in Switzerland. The country’s diverse offerings cater to a wide range of interests and preferences, making it an attractive destination for travellers from around the world.

Tourism in Switzerland plays a significant role in the Swiss economy and has a substantial impact on various sectors. Here are some of the economic impacts of tourism in Switzerland:

1. Employment: The tourism industry in Switzerland is a major source of employment. It creates job opportunities in hotels, restaurants, transportation, tour operations, travel agencies, and various related sectors. Both direct and indirect employment is generated, benefiting the local workforce.

2. Revenue generation: Tourism in Switzerland contributes significantly to the country’s revenue. International tourists spend money on accommodation, food and beverages, transportation, shopping, attractions, and other tourism-related services. This expenditure leads to the generation of income and tax revenues for the government.

3. Small business development: The tourism industry in Switzerland provides opportunities for small businesses and entrepreneurs to thrive. Local artisans, craftsmen, souvenir shops, and family-owned businesses benefit from the influx of tourists, helping to diversify the economy.

4. Infrastructure development: The demand for tourism infrastructure, such as hotels, resorts, restaurants, and transportation facilities, drives investment and development in these areas. The construction and maintenance of infrastructure create job opportunities and stimulate economic growth.

5. Regional development: Tourism in Switzerland helps in the development of rural and less-developed regions of Switzerland. When tourists explore different areas, they contribute to the economic growth of those regions, encouraging investment and development beyond major cities and popular tourist destinations.

6. Cultural preservation: Tourism in Switzerland often fosters the preservation and promotion of cultural heritage. Historic sites, museums, traditional festivals, and local traditions gain recognition and support due to tourist interest. This helps preserve Switzerland’s cultural identity and can have positive economic impacts on communities.

7. Multiplier effect: The tourism industry has a multiplier effect on the economy. When tourists spend money, it circulates through the economy, benefiting various sectors and creating a ripple effect. For example, money spent by tourists at a hotel can generate income for the hotel staff, local suppliers, restaurants, and shops, leading to further economic activity.

However, it’s important to note that tourism in Switzerland also brings challenges and potential negative impacts, such as overcrowding, environmental concerns, increased living costs in tourist areas, and seasonal fluctuations in employment. Sustainable tourism practices and careful planning are necessary to mitigate these issues and ensure the long-term benefits of tourism in Switzerland.

Tourism in Switzerland has a significant impact on Swiss society, both positive and negative. Switzerland is known for its natural beauty, rich cultural heritage, and well-preserved historical sites, making it a popular tourist destination. Here are some of the social impacts of tourism in Switzerland:

1. Economic benefits: Tourism in Switzerland contributes significantly to the Swiss economy by generating revenue and creating employment opportunities. It supports various sectors such as accommodation, transportation, restaurants, and souvenir shops, providing jobs for locals and boosting their income levels. This economic stability positively affects the standard of living and social welfare of Swiss residents.

2. Cultural exchange: Tourism in Switzerland brings people from different parts of the world to Switzerland, fostering cultural exchange and understanding. Visitors have the opportunity to experience Swiss traditions, language, cuisine, and customs, while locals gain exposure to diverse cultures and perspectives. This interaction enhances mutual respect, tolerance, and appreciation for cultural diversity.

3. Preservation of heritage: Tourism in Switzerland plays a vital role in preserving cultural and historical heritage. The revenue generated from tourism often goes towards the restoration and maintenance of historic buildings, museums, and landmarks. This ensures the preservation of Swiss heritage for future generations and promotes a sense of pride among the local population.

4. Promotion of local traditions and crafts: Tourism in Switzerland encourages the promotion and revitalization of traditional Swiss crafts, such as watchmaking, chocolate production, cheese-making, and textile manufacturing. Visitors are interested in experiencing and purchasing authentic Swiss products, which helps to sustain local industries and traditions. This contributes to the preservation of cultural identity and supports local artisans and businesses.

5. Infrastructure development: The tourism industry drives the development of infrastructure in Switzerland. To cater to the needs of tourists, there is a continuous improvement in transportation networks, accommodation facilities, and recreational amenities. These developments benefit not only tourists but also residents, making travel and access to various services more convenient and efficient.

6. Environmental concerns: The influx of tourists can put pressure on Switzerland’s delicate ecosystems and natural resources. Popular tourist destinations, such as mountainous regions, may experience increased foot traffic, leading to erosion, pollution, and habitat disturbance. Sustainable tourism practices and responsible visitor behaviour are crucial in minimising these negative environmental impacts.

7. Seasonal employment and seasonality challenges: Tourism in Switzerland is often seasonal, with peaks during summer and winter. This can create a challenge in terms of employment stability, as many jobs are tied to specific seasons. Seasonal employment opportunities can be beneficial for local residents, providing them with additional income. However, the reliance on seasonal employment may lead to economic uncertainties and fluctuations in local communities.

To maximise the positive social impacts and mitigate the negative ones, Switzerland focuses on sustainable tourism practices, responsible tourism education, and conservation efforts. The government, local communities, and tourism industry stakeholders work together to strike a balance between economic growth, cultural preservation, and environmental protection.

Tourism in Switzerland has both positive and negative environmental impacts. While the industry promotes appreciation for the country’s natural beauty and supports conservation efforts, it also poses challenges to the environment. Here are some key environmental impacts of tourism in Switzerland:

1. Carbon emissions: Travel to Switzerland, especially by air, contributes to carbon emissions due to the burning of fossil fuels. Tourists coming from distant locations often rely on air travel, which is a significant source of greenhouse gas emissions. This can contribute to climate change and impact the fragile alpine ecosystems of Switzerland.

2. Overcrowding and habitat disturbance: Popular tourist destinations in Switzerland, particularly in the Alps, can experience overcrowding during peak seasons. Increased visitor numbers can lead to habitat disturbance, trampling of vegetation, soil erosion, and damage to fragile ecosystems. It can also disrupt the natural behaviour and breeding patterns of wildlife.

3. Waste generation and pollution: Tourism in Switzerland generates a substantial amount of waste, including plastic bottles, food packaging, and other disposable items. Improper waste management can lead to pollution of water bodies, soil, and scenic landscapes. It is crucial to promote responsible waste disposal and recycling practices to mitigate this impact.

4. Water consumption and scarcity: Tourism in Switzerland places demands on water resources, particularly in areas with limited water availability. Hotels, restaurants, and recreational activities require water for various purposes. In regions already facing water scarcity or during dry periods, increased tourism can exacerbate the strain on local water supplies and ecosystems.

5. Ski tourism and landscape modification: Switzerland is renowned for its ski resorts, attracting winter sports enthusiasts from around the world. The development of ski infrastructure, including ski lifts, trails, and snowmaking systems, can lead to landscape modification and habitat fragmentation. This can affect the natural flow of water, soil erosion, and disrupt wildlife habitats.

6. Wildlife disturbance: The presence of tourists in natural areas can disrupt wildlife behaviour and disturb sensitive species. Activities such as hiking, skiing, and wildlife viewing, if not conducted responsibly, can lead to stress, displacement, and changes in animal behaviour. It is essential to promote guidelines and regulations to minimise wildlife disturbance and protect biodiversity.

7. Energy and resource consumption: The tourism industry requires significant energy and resource consumption for transportation, accommodation, and other services. This includes energy-intensive activities like heating and cooling in hotels, water consumption, and the operation of recreational facilities. Encouraging sustainable practices, such as energy-efficient infrastructure and renewable energy sources, can help reduce these impacts.

To address these environmental concerns, Switzerland has taken steps to promote sustainable tourism practices. The country emphasises the use of renewable energy, waste management initiatives, protected area management, and the development of eco-friendly infrastructure. Efforts are made to raise awareness among tourists and encourage responsible behaviour, such as minimising waste, using public transportation, respecting wildlife, and following designated trails. Additionally, Switzerland actively participates in international collaborations and agreements to address climate change and protect biodiversity.

Now that we know a bit more about tourism in Switzerland, lets answer some of the most common questions on this topic:

1. Q: What is the best time to visit Switzerland?

   A: Switzerland is a year-round destination, offering different experiences in each season. Summer (June to August) is ideal for outdoor activities and exploring the scenic landscapes, while winter (December to February) is perfect for skiing and winter sports enthusiasts. Spring (April to June) and autumn (September to October) offer pleasant weather and fewer crowds.

2. Q: Do I need a visa to visit Switzerland?

   A: Whether you need a visa to visit Switzerland depends on your nationality. Citizens of certain countries can enter Switzerland for tourism purposes without a visa for a limited period (usually up to 90 days). It’s recommended to check with the Swiss embassy or consulate in your country for specific visa requirements.

3. Q: Is English widely spoken in Switzerland?

   A: While Switzerland has four official languages (German, French, Italian, and Romansh), English is widely spoken, especially in tourist areas, hotels, and major cities. You should have no trouble communicating in English, but it’s always helpful to learn a few basic phrases in the local language.

4. Q: How do I get around in Switzerland?

   A: Switzerland has an efficient and well-connected public transportation system. Trains, trams, buses, and boats cover most areas of the country. The Swiss Travel Pass offers unlimited travel on public transportation and can be a convenient option for visitors. Rental cars are also available, but they may not be necessary if you plan to primarily rely on public transport.

5. Q: Are the Swiss Alps only for experienced hikers?

   A: The Swiss Alps offer a range of hiking options suitable for all skill levels. While some trails may be more challenging, there are plenty of easy and moderate routes that can be enjoyed by beginners and families as well. It’s important to choose trails that match your fitness level and come prepared with proper gear and information.

6. Q: Is Switzerland an expensive country to visit?

   A: Yes, Switzerland is known for its high cost of living, and tourism expenses can add up. Accommodation, dining out, and activities can be relatively expensive compared to other destinations. However, there are ways to manage costs, such as opting for budget accommodations, self-catering, and exploring free or low-cost attractions.

7. Q: What are some must-visit attractions in Switzerland?

   A: Switzerland offers a wealth of attractions. Some popular ones include the Matterhorn in Zermatt, Lake Geneva, Jungfraujoch (the “Top of Europe”), Lucerne and its Chapel Bridge, the Rhine Falls, the Chillon Castle, and cities like Zurich, Geneva, and Bern. Additionally, exploring the scenic landscapes and charming Swiss villages is highly recommended.

8. Q: Can I drink tap water in Switzerland?

   A: Yes, tap water in Switzerland is generally safe and of high quality. You can drink tap water without any concerns. It’s a great way to stay hydrated and save money on buying bottled water.

9. Q: Are there any cultural etiquettes or customs to be aware of?

   A: Switzerland has a rich cultural heritage, and it’s appreciated when visitors respect local customs. It’s customary to greet people with a handshake, dress modestly when visiting religious sites, and observe quietness in public places. Tipping is not mandatory, but leaving a small amount as a token of appreciation for good service is common.

Switzerland is renowned worldwide for its stunning Alpine landscapes, luxury watches, and world-class chocolate. The tourism sector plays a vital role in its economy, attracting visitors to its ski resorts, scenic train journeys, and cultural cities. As tourism thrives, it brings both positive economic influx and challenges, especially in terms of sustainability and maintaining the pristine nature of its environments. In closing, Switzerland continually works towards blending its deep-rooted traditions with the demands of modern tourism, ensuring a harmonious experience for both visitors and residents.

If you enjoyed this article about tourism in Switzerland, I am sure you will love these too:

• 46 Fun Facts About Switzerland
• 25 Fun Facts About Haiti
• 55 interesting facts about New Mexico
• 25 Exciting Facts About Paraguay
• 150 fascinating types of tourism you didn’t know existed

Liked this article? Click to share!

• Switzerland
• 14 Reasons Why People Should...

14 Reasons Why Everyone Should Visit Switzerland At Least Once

Discover some of the reasons Switzerland is a place that you absolutely must visit during your lifetime. Whether it’s the spectacular mountain scenery, the heart-pumping activities or the food that will leave you wanting more, you’ve got to experience them at least once.

The world’s most photographed mountain.

Whether you are an avid climber or just someone who loves a good photo, the Matterhorn is a must for your bucket-list. Like a jagged tooth, it juts up into the sky and it’s for a good reason that it is the most photographed mountain in the world. Its lonely peak is one of the most spectacular sights in the world and shouldn’t be missed on any trip to Switzerland.

You’ll meet the world

Its unique political system.

In today’s unpredictable political climate, Switzerland is a relative sea of calm. While it’s struggling with its own isolationist factions, you can still see stable democracy in action. Political buffs and those looking to escape from the hectic world of realpolitik for a while will love a trip to Switzerland where it is surprisingly easy to disconnect.

Its climate(s)

Switzerland is blessed with many micro climates across its small area. You can spend a day ploughing through the snowy Alps and walk along palm lined avenues in Ticino or Montreux the next. Most people come for the snow and the skiing, but don’t count it out as a fine summer destination.

Ski on some of the world’s best slopes

Home to some of the best and most famous ski resorts in the world, Switzerland’s best slopes are easily accessible. While they may not be cheap, they’re a must visit for die-hard skiers, novices and day-trippers alike.

There’s so much more to do in the snow

If you want to hang up your skis for a couple of days but want more snow, there are plenty of other options to choose from. Switzerland’s many world-class ski resorts don’t just stop at the slopes and have much more on offer. You can go snow-shoe trekking, tobogganing, take a taxi-ride on a bobsleigh, or go for a good old-fashioned hike through the mountains. It’s one big snowy playground.

It’s the Roof of Europe

Switzerland boasts the most peaks over 4000m in Europe. On a clear day, the Alps offer simply breathtaking views all around you. Almost anywhere you go in Switzerland you’ll be treated to sights that will stay with you for the rest of your life. It’s a photographer’s playground and a nature lover’s paradise.

Its chocolate treats

The Swiss are known for their chocolate for a reason. Many of the world’s best brands started out in Switzerland and in almost every city and town you’ll be able to find a chocolate tasting, or indeed pop into a shop and stuff your bags for the return home.

Cheese, fondue and more cheese

Over 400 cheeses are made in Switzerland, some of them are ‘protected’ and only produced in the country. You can visit Gruyères and sample its fine cheese, or indulge in a traditional fondue while taking in the beauty of the medieval village’s sights.

To grab yourself a watch

The Swiss make brilliant watches. Sure, it can come with a pretty hefty price-tag, but if you’re in the market for a new timepiece, Switzerland is the number one place to visit. Schaffhausen, Omega, TAG Heuer and Rolex are just a few of the top brands hailing from Switzerland.

Some of Europe’s most beautiful lakes

Switzerland isn’t just all mountain tops, it’s also home to some of Europe’s largest and most beautiful lakes . From the vast expanse of Lake Geneva, to the tranquil isolation of the Seebergsee, Switzerland’s lakes offer stunning views, particularly during Summer when you can take advantage to try out sports such as water skiing, diving and rowing.

The diversity of culture

Every canton in Switzerland has different customs, traditions and even languages, resulting in a real mixed bag of events happening throughout the year. Whether it’s the Valais Witches Downhill Race, or Geneva’s l’Escalade, you’ll be treated to rich history and cultural events wherever you choose to visit.

It’s easy to travel and is well connected

Switzerland is bang in the middle of Europe. It’s easy to get around and move on to another destination; Germany, France, Italy, Austria and the tiny state of Liechenstein are all easily accessible by train. You can easily plan a trip through Switzerland on a longer tour of Southern and Central Europe.

It’s chilled

Even in the bigger cities of Zurich, Basel and Geneva, Switzerland doesn’t really get into a fast tempo and while the Swiss people may at times feel a little cold and distant, the country itself is incredibly relaxing and stress free. Outside of the cities, you can bask in some of the most pristine natural spots that Europe has to offer.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.

Places to Stay

The best hotels to book in switzerland.

Where to Go When Heading Off-Piste in Crans-Montana

See & Do

How to cross switzerland's charles kuonen suspension bridge.

Music and Movies in the Mountains of Klosters

Caprices Festival: Bringing the Party Back to the Swiss Alps

The Best Hotels in Gstaad, Switzerland

The Best Hotels in Wengen, Switzerland

Guides & Tips

Experience the ultimate date night with a romantic floating picnic.

Food & Drink

A culinary tour of geneva’s food and drink scene.

The Best Hotels in Grindelwald, Switzerland, for Every Traveller

How to Spend 5 Wonderful Days Exploring Geneva

The Best Hotels to Book in Andermatt for Every Traveller

Culture trip spring sale, save up to $1,100 on our unique small-group trips limited spots..

• Post ID: 1302345
• Sponsored? No
• View Payload

Tourism in Switzerland

Development of the tourism sector in switzerland from 1995 to 2021.

Vacations between nature and slope

Revenues from tourism.

All data for Switzerland in detail

• Main navigation
• Content area

Tourism policy

Service navigation.

State Secretariat for Economic Affairs SECO

Main navigation.

• SECO - State Secretariat for Economic Affairs
• Promotion Activities

Context sidebar

The tourism policy acts as a centre of expertise for the conceptual design and implementation of Switzerland’s tourism policy. It develops knowledge bases, formulates policy, represents the interests of tourism policy both nationally and internationally, supervises Switzerland Tourism and the Swiss Society for Hotel Credit on behalf of the Swiss government, and enforces the Federal Act on the Promotion of Innovation, Cooperation and Knowledge Creation in Tourism (Innotour).

Switzerland is a top tourist destination with an immense wealth of scenic and cultural attractions in a highly compact area as well as excellent infrastructure and tourist companies offering high-quality services. Tourism is a major sector in the Swiss economy, particularly in the Alps.

News Swiss tourism policy (in French)

Latest news about Swiss tourism policy.

Tourism strategy of the Swiss Confederation

On 10 November 2021, the Federal Council adopted the Confederation’s tourism strategy. It forms the basis for the Confederation’s tourism policy. The aim is to ensure that Switzerland’s tourism industry remains competitive internationally, and to promote Switzerland as an attractive tourist destination.

Innotour (in French)

The promotion of innovation is the main impact of Innotour. Innotour wants to improve the innovation climate in destinations, trigger innovations and thus strengthen the competitiveness of destinations.

Tourismus Forum Schwitzerland (in French)

The Tourism Forum Switzerland (TFS) is a dialog and coordination platform with the aim of strengthening coordination and cooperation in tourism policy and addressing challenges in a targeted manner.

Data and statistics (in French)

It is the task of the federal government to further improve the statistical basis in tourism at the national level. SECO plays an important role in this respect.

Last modification 06.10.2023

Top of page

State Secretariat for Economic Affairs SECO Tourism policy Holzikofenweg 36 CH - 3003 Bern

Phone 058 462 27 58 Fax 058 463 12 12

Print contact

Fundamentals of the tourism policy

• Tourism strategy of the Swiss Confederation (PDF, 12 MB, 25.10.2022)
• Location promotion message for the years 2020-2023 (in french) (PDF, 1 MB, 24.08.2021)

Legal Basis of the tourism policy (in french)

• Loi fédérale, modification du 17 mars 2023 (PDF, 277 kB, 29.03.2023)
• RS 935.22 Loi fédérale encourageant l'innovation, la coopération et la professionnalisation dans le domaine du tourisme1
• RS 935.221 Ordonnance encourageant l'innovation, la coopération et la professionnalisation dans le domaine du tourisme
• RS 935.12 Loi fédérale sur l'encouragement du secteur de l'héber
• RS 935.121 Ordonnance sur l'encouragement du secteur de l'hébergement
• RS 935.21 Loi fédérale concernant Suisse Tourisme1 du 21 décembre 1955 (Etat le 1er août 2008)
• RS 935.211 Ordonnance concernant Suisse Tourisme

Links (in french)

• Société Suisse de Crédit Hôtelier (SCH)
• Suisse Tourisme (ST)
• Politique régionale et d'organisation du territoire
• Fédération suisse du tourisme
• GastroSuisse
• HotellerieSuisse
• Remontées mécaniques suisses

Essay on Switzerland

Students are often asked to write an essay on Switzerland in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Switzerland

Switzerland: a picturesque alpine nation.

Switzerland is a country located in central Europe. It is renowned for its breathtaking landscapes, which include the Swiss Alps, pristine lakes, and rolling green hills. The country is known for its high standards of living, low crime rates, and political stability.

Switzerland: A Place of Natural Beauty

Switzerland is a land of natural beauty. The Swiss Alps, which cover a majority of the country, offer stunning views of snow-capped peaks, lush valleys, and sparkling glaciers. The country’s lakes, such as Lake Geneva and Lake Lucerne, are surrounded by picturesque villages and towns.

Switzerland: A Place of Cultural Diversity

Switzerland is a culturally diverse country. Its population speaks four official languages: German, French, Italian, and Romansh. The country’s cultural diversity is reflected in its cuisine, music, and traditions.

Switzerland: A Place of Peace and Prosperity

Switzerland has a long history of peace and prosperity. The country has not been involved in a foreign conflict since the 1800s. Switzerland is also known for its strong economy and its high quality of life.

Switzerland: Conclusion

Switzerland is a small country with a big reputation. It is a land of natural beauty, cultural diversity, and peace and prosperity. Switzerland is a wonderful place to visit and live.

250 Words Essay on Switzerland

Switzerland: a land of beauty and tranquility.

Switzerland is a small, landlocked country in Central Europe, renowned for its stunning natural beauty, tranquil environment, and high standard of living. The country is known for its dramatic mountain ranges, picturesque valleys, crystal-clear lakes, and lush meadows. Its diverse geography, cultural heritage, and political neutrality make it a popular tourist destination and a sought-after place to live and work.

Mountains and Scenery

Switzerland is home to the iconic Alps, which offer breathtaking views and a range of outdoor activities such as hiking, skiing, and mountaineering. The Matterhorn, one of the most recognizable mountains in the world, is located in Switzerland. The country is also dotted with numerous lakes, including Lake Geneva and Lake Zurich, which provide opportunities for swimming, boating, and fishing.

Culture and Traditions

Switzerland is a culturally diverse country, with four official languages: German, French, Italian, and Romansh. This diversity is reflected in its architecture, cuisine, and traditions. The country is known for its rich history and cultural heritage, with many museums and historical sites to explore. Traditional Swiss dishes such as fondue and raclette are popular among locals and tourists alike.

Political System and Economy

Switzerland has a unique political system known as direct democracy, where citizens have the power to vote on major decisions through referendums. The country is known for its political stability and neutrality, which have contributed to its economic prosperity. Switzerland has a strong economy, with a focus on banking, finance, and manufacturing. It is also home to many multinational corporations and is considered one of the world’s most competitive economies.

Quality of Life

Switzerland is ranked among the countries with the highest quality of life. The country offers its citizens excellent healthcare, education, and public services. It is also known for its low crime rates and clean environment. The Swiss people enjoy a high standard of living, with access to modern infrastructure, cultural amenities, and recreational activities.

Switzerland is a beautiful and peaceful country that offers its citizens and visitors a high quality of life. Its natural beauty, cultural diversity, and political stability make it a unique and attractive destination for people from all over the world.

500 Words Essay on Switzerland

Switzerland: a land of beauty and adventure.

Switzerland is a small country located in the center of Europe. It is known for its stunning mountains, clear lakes, and charming villages. The country is also known for its chocolate, cheese, and watches.

A land of mountains

Switzerland is a land of mountains. The Alps, one of the largest mountain ranges in Europe, runs through the country. The Alps offer stunning views and opportunities for hiking, skiing, and mountain climbing. The highest mountain in Switzerland is the Dufourspitze, which is 4,634 meters high.

A land of lakes

Switzerland is also a land of lakes. There are over 1,400 lakes in the country, ranging from small mountain lakes to large, sparkling lakes. The largest lake in Switzerland is Lake Geneva, which is shared with France. Lake Geneva is a popular tourist destination, and many people come to enjoy the lake’s clear waters and stunning views.

A land of charming villages

Switzerland is also known for its charming villages. Many of these villages are located in the mountains or on the shores of lakes. The villages are often made up of wooden houses with colorful facades. Some of the most popular tourist villages in Switzerland include Zermatt, Grindelwald, and Interlaken.

A land of chocolate, cheese, and watches

Switzerland is known for its chocolate, cheese, and watches. Swiss chocolate is famous all over the world for its smooth texture and rich flavor. Swiss cheese is also very popular, and there are many different types to choose from. Swiss watches are known for their quality and precision.

A land of peace and prosperity

Switzerland is a peaceful and prosperous country. The country has not been involved in a war for over 200 years. Switzerland is also a very wealthy country, and the standard of living is very high. The country has a strong economy and a low unemployment rate.

Switzerland is a beautiful and prosperous country with a lot to offer visitors. The country’s stunning mountains, clear lakes, and charming villages make it a popular tourist destination. Switzerland is also known for its chocolate, cheese, and watches. The country is a peaceful and prosperous place to live and work.

That’s it! I hope the essay helped you.

If you’re looking for more, here are essays on other interesting topics:

• Essay on Swine Flu
• Essay on Sustainable Cities And Communities
• Essay on Sustainable Agriculture

Apart from these, you can look at all the essays by clicking here .

Happy studying!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Is Switzerland Worth Visiting? (20 Reasons to Go To Switzerland)

THIS POST MAY CONTAIN COMPENSATED LINKS. FIND MORE INFO IN MY DISCLAIMER.

Home » Is Switzerland Worth Visiting? (20 Reasons to Go To Switzerland)

Are you wondering if Switzerland is worth visiting? I’ll share my opinion in our Switzerland review below!

Switzerland is unquestionably one of the top destinations in Europe for travelers.

From its breathtaking mountains and lush valleys to its renowned cities such as Zurich and Geneva, the country has something to offer everyone.

Our family recently took a trip to Switzerland with our toddler, and the experience was unforgettable.

We also have relatives who live in Switzerland, and their insider point-of-view allowed us to gain an authentic perspective of everything Swiss. So is Switzerland a good place to visit? If you’re still on the fence about visiting Switzerland, our advice is simple: go! You won’t regret it!

The country offers an incredible mix of natural beauty and city life while still maintaining its status as one of the safest destinations in Europe.

But let’s have a look at 20 great reasons to visit Switzerland (to prove that this country is worth visiting, despite it being one of the most expensive countries to visit).

20 Reasons to Go To Switzerland

Is Switzerland a good vacation spot? Here are 20 reasons why you should visit Switzerland!

1. Breathtaking Alpine Scenery

Is Switzerland a good vacation spot for nature lovers? For sure!

The Swiss Alps have long provided an unbeatable setting for travelers looking to explore the outdoors. We highly recommend you include the Matterhorn, Jungfrau, Titlis, and Mt Pilatus in your itinerary.

The Matterhorn (one of the most beautiful places in Switzerland ) is notable for its unique pyramid shape and is one of the most photographed mountains in the world.

Meanwhile, the Jungrau offers a challenging hike with amazing views from its summit, while Titlis boasts a cable car ride with incredible panoramic views of some of Switzerland’s most beautiful lakes.

Finally, Mount Pilatus has been dubbed as “the dragon” due to its mythical legends and provides hikers with a unique exploration of the region’s natural beauty.

No matter which peak you choose to explore, these majestic mountains will capture your heart with their awe-inspiring grandeur!

2. Charming Architecture From Medieval to Modern

Switzerland is a land of enchanting views and interesting architecture.

Travelers to Switzerland are often charmed by the way that medieval architecture sits side-by-side with modern, making every city and town a unique visual experience.

The streets are lined with both old and new, offering an ever-changing view of the country.

From ancient churches to modern skyscrapers, Switzerland has something for everyone!

Whether you’re looking for a cultural history lesson or just some beautiful views, Switzerland will not disappoint – its charm lies in its ability to integrate old and new in an effortless blend.

3. Some of the Best Skiing and Snowboarding in Europe

Is Switzerland worth it if you love winter sports? Switzerland is a paradise for adventure travelers looking to ski and snowboard!

With its highest winter sports area in the Alps at Zermatt, you can enjoy year-round skiing.

The world-famous St. Moritz offers some of Switzerland’s best intermediate terrain, while Verbier is one of the premier ski resorts for off-piste skiing.

Whether you are looking to experience a classic winter holiday at a ski resort or take on a thrilling off-piste adventure, Switzerland has something for everyone!

The ski season runs from mid to late November and extends till late April. Looking for a winter getaway to Switzerland? Read our post on where to visit in Switzerland in December .

4. Many UNESCO World Heritage Sites

Is Switzerland a good holiday destination if you love history? Switzerland is a country full of incredible UNESCO World Heritage Sites.

From the Abbey of St Gall in St. Gallen to the Prehistoric Pile Dwellings Around the Alps, there is something for everyone.

But if you’re looking for something truly unique to explore, make sure you don’t miss Monte San Giorgio – nicknamed “the wooden mountain” because it’s covered in lush forests and foliage.

It’s one of the oldest sites in Switzerland and provides a spectacular natural landscape that cannot be found anywhere else.

And lastly, on our list, today is the Old Town of Bern, the entire Old Town is a UNESCO world heritage site – how great is that!

5. Some of the World’s Best Health Spas & Hot Springs

Switzerland is known for its stunning natural landscapes, but it’s also home to some of the world’s best health spas.

From Zurich’s Thermalbad & Spa to Termali Salini & Spa in Locarno and Bogn Engiadina in Scuol, travelers who love health and relaxation will be sure to find a spa that will meet their needs.

For those looking for something truly unique, Mineral Baths & Spa Rigi Kaltbad offers an incredible experience with thermal baths surrounded by alpine meadows and forests.

So if you’re looking for a place to recharge your batteries and relax, Swiss hot springs are the perfect destination!

6. The Stunning Railway Journey from Zermatt to St Moritz

The Stunning Railway Journey from Zermatt to St Moritz is a must-do for any traveler visiting Switzerland.

The “Glacier Express Train” that connects the two towns has been world-renowned for its spectacular views, crossing 291 bridges, passing 91 tunnels, and traveling through gorgeous valleys and mountain ranges.

From the panoramic coach seats, you will continually be enchanted by what lies outside – beautiful snow-capped mountains, glacial lakes, and lush green pastures; together with a few tunnels, it’s an experience unlike any other.

Another fantastic train that you can take is the Bernina Express, which is particularly fantastic if you want to stop and explore.

7. Multicultural Cities with a Vibrant, Cosmopolitan Atmosphere

Nestled in the heart of Switzerland, Zurich, and Geneva have become renowned for their multicultural atmosphere and vibrant cosmopolitan culture.

From Zurich West, a trend-setting pocket of bright lights and colorful urban culture, to the culturally diverse city of Geneva, travelers will be captivated by Switzerland’s many unique offerings.

Whether it’s exploring the beautiful architecture and breathtaking landscapes or indulging in local cuisine, both cities are sure to provide an unforgettable experience.

When visiting these beautiful cities in Switzerland , visitors can expect to be immersed in a truly unique cultural experience.

8. Highly Efficient Public Transportation System

Traveling in Switzerland is a breeze!

With an efficient transport system, it’s easy to move from place to place without breaking a sweat.

Moreover, there are scenic train rides that make your journey even more enjoyable. Travelers get the chance to take in the stunning Alpine views from the comfort of their seats.

What we highly recommend you do is grab a Swiss Travel Pass that allows unlimited travel on train, bus, and boat. It also includes entry to 500+ museums and up to 50% discount on many mountain excursions.

9. Abundance of Stunning Hiking Trails

Is Switzerland nice to visit in the summer? The June weather in Switzerland makes it a perfect time to visit! There are plenty of places to visit in Switzerland in summer , where you can go for a swim, a boat ride or a nice hike.

Hiking in Switzerland is an incredible experience! The alpine hills around Lucerne are perfect for anyone looking for a bit of adventure.

From the incredible views to the peaceful atmosphere, there’s something special about this area that will stay with you forever.

And if you head out to Interlaken and Grindelwald, don’t miss the Eiger Trail – it offers some of the best views in Europe.

For a real challenge, try the Hornliweg hike near Zermatt – it’s certainly not for the faint-hearted!

Finally, be sure to take on at least one of the Aletsch Glacier Panorama Trails, which is located not too far away from Zermatt!

Hiking here promises to be an unforgettable experience!

10. Crystal Clear Lakes

There are many good reasons why Switzerland is so beautiful , one of which is its natural beauty.

Switzerland is home to some of the most picturesque lakes in all of Europe offering so many things to do in Switzerland in Augus t. Oeschinensee has been touted as one of the clearest and most beautiful alpine lakes in Switzerland.

The lake is surrounded by panoramic views, with snow-capped mountains surrounding it like a ring for an unforgettable experience.

Blausee near Kandersteg is known for its crystal clear water and lush greenery, making it perfect for swimming and picnicking.

Lake Brienz’s deep blue waters stretch around the jagged peaks of the Swiss Alps, making it an ideal spot to kayak, sail, or take a leisurely boat cruise.

Bachalpsee is located high up in the Swiss Alps and boasts stunning views from its vantage point above Grindelwald Valley.

Riffelsee near Zermatt offers visitors an idyllic alpine setting complete with snow-capped Swiss mountain peaks as the backdrop.

Last but definitely not least is Lake Geneva with its dazzling blue waters surrounded by charming countryside villages and vineyards – an ideal destination for a day trip!

11. Fairytale Mountain Villages and Towns

Switzerland is a land of fairytale mountain villages and picturesque towns, the kind you used to read about in books when you were little.

From Zermatt to Wengen, Gimmelwald to Sion, Lauterbrunnen, and more, the country is full of stunningly picturesque villages that will take your breath away.

These quaint alpine towns have something for everyone.

Enjoy traditional Swiss hospitality at one of the many cozy guesthouses or spend an afternoon exploring the cobbled streets and ancient churches.

With breathtaking views around every corner, a visit to Switzerland’s mountain villages promises a dream-like experience that you’ll always remember!

If you love the idea of visiting a Swiss village, you will enjoy our post on the best villages to visit in Switzerland .

12. Impressive Castles and Churches

Switzerland is a country steeped in history and culture, making it the perfect destination for travelers with an appreciation of those things.

One of the greatest examples of that is its famous castles and churches, which are a must-see when visiting.

From the Castello di Montebello in Biasca to the beautiful Church of Saint Peter and Paul in Mürren.

The medieval Aarburg Castle is utterly enchanting, perched on a rocky outcrop overlooking the majestic Aare River.

Chillon Castle, situated on Lake Geneva, provides breathtaking views from its rocky home. With stunning architecture and enchanting ambiance, it’s Switzerland’s most visited historic building.

And that is just to mention some of my favorites from Switzerland, there are so many more to explore!

You can see the Chillon Castle if you follow our Switzerland Itinerary for 5 days .

13. Delicious Swiss Chocolates

Swiss chocolates are a must-have for any traveler to Switzerland.

From the iconic Lindt truffles to specialty artisanal bars, Swiss chocolate provides an indulgent and unique experience unlike any other.

The variety of flavors available means that there’s something for everyone – whether you like sweet, nutty, creamy, or tangy there’s something to suit your taste buds.

A great place to experience the best of Swiss chocolates is at the Lindt Home of Chocolate Museum in Zurich .

14. World-Renowned Swiss Cheese

Want to know what Switzerland is known for ? Switzerland is often associated with its world-renowned cheese, and for good reason!

From the nutty Gruyère to the creamy Raclette, Swiss cheeses are among the best in the world.

For travelers interested in trying out Switzerland’s iconic cheese, there is no better place to visit than Gruyères .

Located in the Fribourg region of Switzerland, Gruyères is home to some of the finest artisanal cheese makers around.

Tours of local farms are available so you can see firsthand how each cheese is made and aged.

You can also try some samples during your visit and purchase a few wedges to take home as souvenirs.

Experience for yourself why Swiss cheeses have made such an indelible mark on the culinary landscape!

14. Popular Festivals and Events To Attend

Switzerland is an incredible country for travelers. Not only are there breathtaking views of the Alps, but there are also several popular festivals and events that attract people from all over the world.

In January, the Grindelwald Snow Festival showcases some of the best international snow sculptures, while Basler Fasnacht (Carnival of Basel) in March features colorful parades with masqueraders in elaborate costumes. You can also take part in the International Hot Air Balloon Festival or visit the Zurich Festival for a combination of musical fireworks, dancing, and food.

And that is just a mention of some of the festivals, there are many more ! No matter when you visit Switzerland, there’s sure to be something exciting going on.

15. It is One of the Safest Countries in Europe

Switzerland is a great destination for solo travelers and families with small children.

It has the 11th-highest ranking on the Global Peace Index , making it one of the safest countries in the world for travelers.

In addition to its excellent security measures, Switzerland also boasts a fantastic health system with hospitals that provide top-notch care.

While medical treatment is not free for tourists, seeing a doctor is easily accessible.

All of this makes Switzerland an ideal place to travel for those who want adventure without compromising on safety and security.

16. Beautiful Glaciers

Switzerland is home to many beautiful glaciers, and a visit to this country wouldn’t be complete without seeing some of them.

Whether you’re looking for the thrill of witnessing a massive glacial wall or want to experience snowshoeing and skiing in a winter wonderland, Switzerland has it all.

The Aletsch Glacier is the longest glacier in Europe, and the Gorner Glacier offers incredible views from high up on the mountain. We love the walk through the Rhone Glacier.

The glaciers are also an ideal place for those wanting to go hiking and explore nature’s awesomeness.

17. Yummy Traditional Swiss Cuisine

Traditional Swiss cuisine has something for everyone!

For those looking for classic dishes, look no further than fondue, Rösti, and raclette, three hearty and delicious meals that will have you wanting seconds.

If you want the traditional Swiss experience, try the veal cordon bleu – it’s a delicious blend of fried veal and ham in a creamy cheese sauce.

For those with an adventurous palate, why not try some air-dried beef or dried meat?

The texture of these dishes is unique, and if you don’t believe us (which we know you won’t!), just take a bite! You won’t regret it.

18. Must-See Unique Waterfalls

Switzerland is a beautiful country with some of the most mesmerizing waterfalls in the world.

From thundering cascades to romantic plunges, there are plenty of breathtaking waterfalls to explore in Switzerland.

A few of the most spectacular ones include Rhine Falls, Trümmelbach Falls, Staubbach Falls, and Reichenbach Falls.

Each one offers its own unique experience with its own stunning beauty and they all make for a great way to spend an afternoon while traveling in Switzerland!

19. Paradise for Wildlife Lovers

Switzerland is a paradise for wildlife lovers!

Among the most popular animals in Switzerland are the charming Charmois, mischievous Marmots, majestic Alpine Ibex, stately Red Deer, and elusive Wild Board.

You can easily spot these beautiful creatures in their native habitat by going on one of the many guided nature tours or hikes.

So grab your camera and get ready to explore this amazing country and its incredible wildlife!

20. Magical Christmas Markets

Is it worth visiting Switzerland in the winter?

Switzerland is an ideal location for travelers looking to explore some of the best Christmas markets in Europe.

From Bern to Zurich, here are just a few of Switzerland’s spectacular Christmas markets:

• The Christkindlimarkt in Basel is known for its handmade decorations and traditional stalls;
• The Christkindlmarkt at Lake Geneva is home to artisan goods and delicious local specialties; and
• The Winterzauber market in Lucerne!

Whether you’re looking for unique souvenirs or just some wintery fun, Switzerland is one of the best destinations in Europe to visit during December .

Is Switzerland Worth Visiting? Final Thoughts

So is Switzerland worth visiting – despite how expensive it can be? You bet it is! And I hope we have convinced you why you should visit Switzerland at least once in your lifetime!

From the fresh mountain air of the Alps to the serene lakes and stunning views, Switzerland has it all.

The country is filled with different cultures, delicious food, and plenty of opportunities for adventure. So if you’re looking for a place to escape from your everyday routine, a trip to Switzerland may be just what you need. For those who have yet to experience the beauty of Switzerland firsthand, we hope this post has encouraged you to take the leap and explore all that this incredible destination has to offer.

Is Switzerland a nice place to visit with kids? For sure! There are so many fun things you can do with the kids from train rides, to boat rides, to museums, to toboggans, mountain scooters, alpine playgrounds, and more!

Let your inner wanderlust take control and make sure to read our Switzerland travel guide to start planning your trip. Happy travels!

Read More About Switzerland:

• Summer Switzerland Itinerary for 7 Days
• The Best Time to Visit Switzerland
• Should you rent a car in Switzerland ?
• 4 Days in Switzerland Itinerary
• Compare travel insurance for Switzerland

Jolene Ejmont

2024 - Wanderlust Storytellers. All Rights Reserved.

About Us  |  Contact Us  | Work with Us  |  Privacy Policy  |  Disclaimer

* Disclaimer: Wanderluststorytellers.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com and other Amazon sites.

Navigate to myswitzerland.com

Destinations

Your swiss holiday time.

Holiday destinations

• Summer holiday destinations
• Winter sports & ski resorts
• Family destinations

Attractions

• Top attractions

UNESCO World Heritage sites / biospheres

Travel by train, bus or boat, top museums, swiss parks.

• Scenic nature

Experiences

Additional content about subnavigation experiences.

• Family excursions
• Food & Wine
• Group excursions
• Guided tours

Summer & Autumn

• Bicycle & Mountain bike
• Adventure & Sports Summer
• Zoo & animal experiences
• Ski and snowboard
• Cross-country skiing
• Snowshoe and winter hiking
• Tobogganing
• Winter excursions
• Christmas in Switzerland

Cities & culture

• Parks, Gardens and Squares
• Architecture

Experience Tour

• Car, motorcycle - Grand Tour
• Train, bus, boat – Grand Train Tour
• Mountain excursions

Accommodation

• Typically Swiss Hotels
• Wellness & Spa
• Family Hotels
• Bike Hotels
• Boutique Hotels
• Inspiring Meeting Hotels
• Swiss Historic Hotels
• Luxury hotels
• Winter sports hotels

Other types of accommodation

• On the farm
• Bed and Breakfast
• Mountains huts
• Group accommodation

Transport & Stay

• Travel to Switzerland
• Barrier-free travel
• Tickets public transport
• Service & support
• Money and shopping

About Switzerland

• General facts
• Custom and tradition
• History of Switzerland
• The Swiss Art and Culture Scene
• Health Travel
• Sustainability

Weather & Climate

• Climate in Switzerland
• Snow Report
• Water and pool temperatures
• City offers

Touring offers

• Wellness offers
• Nature and outdoor offers
• Offers for families

Where are you from?

• België (Nederlands)
• Belgique (Français)
• Deutschland
• Netherlands
• Russia (Россия)
• Schweiz (Deutsch)
• Suisse (Français)
• Svizzera (Italiano)
• Switzerland (English)
• United Kingdom
• Canada (English)
• Canada (Français)
• China 中文简体
• China 中文繁体
• Gulf countries العربية
• Japan 日本
• Korea 한국어
• United Arab Emirates
• New Zealand
• International

Language, region and important links

• Slovenština

Service Navigation

• Help & Contact

They are numerous and unforgettable: Pay a quick visit to an enchanted castle or a first-class museum, gaze at breathtaking glaciers and stunning mountains, pass palm trees and grotti and so much more... The passion for discovery seems unstoppable, as countless other Swiss attractions offer unique experiences.

Top Attractions

Pay a quick visit to an enchanted castle or a first-class museum, gaze at breathtaking glaciers and stunning mountains, pass palm trees and grotti and so much more... The passion for discovery seems unstoppable, as countless other Swiss attractions offer unique experiences.

Matterhorn (4,478 a.s.l.) - Symbol for Switzerland

The rhine falls, aletsch - the largest alpine glacier, creux du van, jungfraujoch.

UNESCO World Heritage sites are witnesses to the history of earth and mankind. They tell the story of the country’s formation and are part of the Swiss identity. Each one of these places stands for authenticity, quality and diversity across generations.

The Architectural Work of Le Corbusier

Prehistoric pile dwellings around the alps, biosfera val müstair, la chaux-de-fonds / le locle, watchmaking town planning, tectonic arena sardona.

Switzerland is proud of its diversity of museums: Thematically they range from art and culture, to history, customs and crafts, and to many other peculiarities which will amaze and amuse visitors.

Swiss Museum of Transportation

Swiss science center technorama, maison cailler, fondation beyeler, zentrum paul klee, advertisement.

Switzerland is a country rich in cultural gems. Some of these cultural assets are centuries old, such as many of the churches, sights and traditional customs. Others, including paradigms of modern architecture and urban design, symbolise the progressive nature of our country.

Medieval town Gruyères

Zürich west - from industrial to trend-setting district, abbey of st. gall, chapel bridge and water tower, maienfeld – heidi's world.

The most comfortable and relaxing way of discovering Switzerland is by train, boat or bus. A panoramic rail trip through the Alpine scenery, a romantic boat trip on a river or an excursion with a nostalgic paddle steamer on one of the famous Swiss lakes can be an unforgettable experience.

Glacier Express

Goldenpass panoramic, gotthard panorama express, luzern–interlaken express, bernina express, grand tour of switzerland.

From palm-lined lakeshores to sparkling glaciers, from medieval villages to buzzing cities – the Grand Tour of Switzerland packs in an incredible number of sights. The concentration of attractions is unrivalled worldwide.

Eastern Route

From CHF 470 for 5 nights

Western Route

From CHF 550 for 5 nights

Northern Route

From CHF 540 for 5 nights

Original Grand Tour

From CHF 870 for 8 nights

Chosen for you

Chase attractions in the towns and cities, treats for the taste buds guaranteed, travel for less, surrounded by fragrant scents, spectacular views with minimal effort, on the trail of historic treasures, all aboard, more topics.

The Swiss Parks are exceptional places, where local people are dedicated to maintaining their glorious landscapes, lively traditions and sustainable regional economies. Genuine natural experiences, fascinating stories and delicious regional specialities are just waiting to be discovered.

Historic Switzerland

Switzerland’s castles and palaces are a delight with flower-filled gardens, lofty battlements and awe-inspiring medieval halls. Take a journey back in time and immerse yourself in a bygone age.

Train, Bus, Boat – Panoramic journeys

Feel the magic - from glaciers to vineyards. Get aboard and start marvelling.

City Breaks

Swiss cities never fail to impress visitors by their scope. Nowhere are attractions, cultural centres, innovative gastronomy, insider's tips and new favourite places in such close proximity as in Switzerland. Explore our cities like Zurich, Basel and Geneva on foot and discover their charm and authenticity.

Art Museums of Switzerland

A visit to one of the Art Museums of Switzerland pledges a unique experience with amazing art, design and photography.

The magic of beautiful places

Discover hidden gems Visit 50 selected villages that represent the cultural and architectural diversity of our country and are included in the Federal Inventory of Swiss Heritage Sites (ISOS). These exceptional villages can be found in all cantons and parts of the country and wonderfully explored along the Grand Tour of Switzerland.

Sustainable Tourism in Switzerland

Sustainable Tourism

Recycling Public Transportation Outdoor Activities Drink Tap Water Renewable Energy Sources

Car-Free Resorts Swiss Travel Pass

Hiking + Biking Skating + Water Activites

Responsible Travel - Sustainable Tourism in Switzerland

Being a responsible traveler entails actions that can easily be included in Switzerland. From using public transportation to selecting your hotels wisely; opting for outdoor activities and reducing your consumption of single use plastic. All these little steps will allow you to leave a positive environmental footprint on our planet and Switzerland has all the tools to make it happen.

As a global leader in sustainable tourism, Switzerland ranks first on the Environmental Performance Index (EPI). The big cities like Zurich, Berne and Geneva have been praised repeatedly for its sustainability skills. Apart from improving the environment, the Swiss are also leaders in recycling and are committed to the 3 R’s (Reduce, Reuse and Recycle). Organic waste gets composted and what cannot be recycled gets combusted to energy. Adapting to these practices in Switzerland is easy and you will leave a positive impact while traveling without even noticing it.

A good way to minimize CO2 emissions and to responsible travel is to use public transportation as much as we can, wherever we can. Fortunately, Switzerland has one of the most efficient public transportation networks in the world and the best part, it is eco-friendly! Thanks to the density of its net you can explore Switzerland hassle free by train, boat or postal bus. All three are well synchronized and will guarantee you a wonderful experience! Aside from the environmental benefits it creates, the ticket prices for the Swiss rail system are reasonable, especially for foreign travelers. Including discounts and numerous perks, the Swiss Travel System is the preferred method of transportation, even for the Swiss themselves. Book your Swiss Travel Pass online and take your first step to become a responsible traveler!

Switzerland stands out in the world for its stunning nature. The beauty of the Alps and the turquoise lakes between the mountains are constantly attracting photographers and adventurers. These natural wonders also permit gentle tourism to be practiced. Hiking , biking , skating and even some water activities can enhance your vacation without leaving a negative impact on the environment. Plan your own leisure tour with the guidance of the fabulous Switzerland Mobility platform – a network for non-motorized activities around the country. Choose your favorite activity and a region and discover the outdoor paradise Switzerland represents.

Another gift of nature in Switzerland is water. It meets very high standards of quality and groundwater protection zones make it possible to distribute water without having to treat it. This is a great benefit not only for everyone hydrating in Switzerland, but also for the environment. You can safely drink water from every tap (unless marked not safe for drinking), meaning that you can bring your reusable bottle and fill it up anytime. This way you will be traveling responsibly and will avoid single use plastic during your vacation.

Another point to take into consideration while traveling responsibly is to select your hotels wisely. Many hotels in Switzerland are dedicated to sustainable tourism. This means that they monitor water and electricity consumption, use renewable energy sources, reduce waste or use regional products. Also, opt for local-owned hotels instead of big chains. Supporting local economy and communal organizations is part of the sustainability skills you can implement while traveling.

Switzerland is proud of its car free resorts which are yet another great option to travel gently and practice sustainable tourism! Besides, it is a great experience that cannot easily be found in other countries around the world.

Responsible travelers blend in and leave a positive footprint wherever they go. Magic Switzerland encourages you to immerse yourself in every destination you visit in Switzerland and in any other country. Know the culture, be conscious, raise awareness and travel responsibly. Enhance your own understanding of our world with exploration and discovery while at the same time you decrease your travel footprint. And remember, small changes eventually add up!

What to do in Switzerland Best places to visit Car-free destination Swiss Alps Transportation in Switzerland Swiss Rail Passes Scenic Trains Switzerland sample Itineraries Vacation Planner Grand Tour of Switzerland

• News & media
• Swiss Review

Tourists everywhere

Overtourism is not restricted to the famous Italian city of Venice – Swiss destinations such as Lucerne and Interlaken are no strangers to the phenomenon either. However, other Swiss localities are still struggling to attract visitors as hotels go out of business.

Switzerland is an attractive holiday destination blessed with spectacular alpine panoramas and exceptional towns and cities. The country’s hoteliers recorded 38.8 million overnight stays in 2018 – more visits than ever before. This record high shows that Swiss tourism is back on track after some difficult years. First the financial and economic crisis broke out in 2008, then the currency shock compounded matters four years ago. Following the abandonment of the minimum Euro exchange rate by the Swiss National Bank and the subsequent appreciation of the Swiss franc, Switzerland had become too expensive for European guests in particular. Tourism leaders feared the worst. But visitor numbers are climbing again – so strongly in some places that the locals are up in arms.

Lucerne – situated on the lake, with its mountain views and famous wooden footbridge – is particularly popular. Well over 20,000 guests visit the small city each day during the high season. Many are American, while a sizeable contingent are Asians travelling in tour groups. In May of this year, some 12,000 Chinese arrived in Lucerne at virtually the same time. It was the biggest single group of holidaymakers that Switzerland had ever seen. According to a study by the Lucerne University of Applied Sciences and Arts, such an influx has economic benefits. In 2017, organised sightseeing generated added value worth 224 million Swiss francs alone at the watch, jewellery and souvenir shops situated on Lucerne’s central square where all the tourist buses stop. This is remarkable even by Swiss standards.

Response from local parliament

Revenues are buoyant, but traffic and overcrowding in the city centre have become a bane for residents who complain that their local shops now only cater to tourists. Lucerne’s politicians are on the case, with the city parliament having recently approved a motion from the Green Party that includes drastic measures such as controls over pricing and a limit on hotel beds. The city council must now draw up a report detailing how it sees tourism in 2030 – because visitor numbers will probably continue to rise. “Global growth in tourism is the main cause of mass tourism,” says the Lucerne-based tourism expert Jürg Stettler in an interview with “Swiss Review” (see page 8).

Situated not far from Lucerne is the popular Mount Rigi – another destination heaving under the weight of tourists. Last year, the Rigi Railways transported almost one million people up and down the mountain – again a new record. Mount Rigi is popular not only with the Swiss but also among tour groups from China and South Korea. The Rigi Railways want to expand, but this plan has met resistance. Thousands of people, including local celebrities such as cabaret artist Emil Steinberger, submitted a petition calling for an end to the “Disneyfication” of Mount Rigi (see also “Swiss Review” 4/2018). This effort paid off when local citizens, municipalities and tourism leaders recently signed the Rigi 2030 charter that commits to securing a sustainable future for the iconic mountain.

Generous spending

Interlaken in the Bernese Oberland has also seen significant tourism growth in recent years. First you have the Asians who like to take the scenic ride by cog railway to the 3,000-metre Jungfraujoch, a Unesco World Heritage site. Secondly, the popular destination between Lake Thun and Lake Brienz is a magnet for affluent visitors from the Gulf States who like to travel independently. Arab visitors cough up 420 francs on average each day, hotel not included – whereas the Chinese contribute around 380 francs and the Swiss spend a relatively miserly 140 francs. Almost 90 per cent of Interlaken’s workforce make a living from tourism. Hence little wonder that they are so accommodating to the lucrative Middle East market.

But a saturation effect is in evidence here as well, according to a study by the University of Berne. Fully veiled Arab women strolling through town have become a conspicuous addition to local life. Unlike Ticino, the canton of Berne has not banned women from wearing the niqab face veil in public. However, the garment is still a bone of contention. The Interlaken tourist board tries to foster communication on both sides of the cultural divide to prevent misunderstanding. Tourism providers receive special training, while Arab guests unfamiliar with Swiss customs now have their own dedicated contact point as well as an information guide to explain things like the Swiss highway code – because visitors from the Middle East often drive around in hire cars.

“A sporadic phenomenon”

Thanks to the power of social media, even remote locations are no longer immune from international attention. Take Berggasthaus Aescher-Wildkirchli in the canton of Appenzell-Innerrhoden for example, which has been photographed by Instagram tourists from around the world. The most recent managers of this tiny guest house hung up their tea towels after the crowds got too much for them. Stories such as this have led to the term “overtourism” being increasingly used in public discourse about the negative impact of mass tourism in Switzerland. The Swiss Tourism Federation, which represents the interests of the sector, even published a position paper on overtourism not so long ago. However, federation spokesman Robert Zenhäusern is at pains to play down the report. “It’s a sporadic phenomenon in Switzerland, confined to a small number of hotspots.”

Zenhäusern says that tourists are unequally distributed across the country. Mountain communities in Valais and Grisons are off the traditional tourist trail and do not attract enough guests. Demand among Europeans is still not what it used to be. This is a situation that Zenhäusern wants to change, because the flip side of overtourism is only too real in certain parts of Switzerland. According to hotelleriesuisse, the Swiss hotel association, around 100 Swiss hotels go out of business each year. Drastically shrinking margins seem to be the main problem. There are also not enough investors willing to give some localities the facelift they need. Whenever a mountain region loses a hotel or a railway line, this can have a significant economic knock-on effect. Politicians are calling for greater public funding. However, tourism experts believe that Switzerland also needs to ready itself for the growing influx of travellers from around the world. The tourist sector is trying to manage the inundation more effectively in order to reduce visitor bottlenecks and avoid eroding goodwill among local communities. Measures also include selling autumn as a separate season instead of advertising Switzerland solely as a winter and summer destination.

Chinese tourists

Economic growth and relaxed travel regulations mean that increasing numbers of Chinese are travelling abroad. The effects of this are apparent in Switzerland, where Chinese tourists accounted for around 17,500 overnight stays in 2005 – and approximately 147,300 in 2018. Tourism experts expect this trend to continue, because only ten per cent of China’s 1.4 billion population currently own a passport. (SWE)

The “Fifth Switzerland” – they love to travel

Not everyone who visits Switzerland is looking for a new experience. Many are going back to their roots, or to put it another way – going home. Tens of thousands of Swiss Abroad who visit Switzerland are renewing ties with their homeland. There are no precise figures as tourist statistics include visitors’ country of origin but have no information about their connection to Switzerland.

However, a survey by the Organisation of the Swiss Abroad (OSA) covering 35,000 people does provide some valuable indicators: 68 per cent of respondents said they visit Switzerland at least once a year. Just under a third said they visit Switzerland at least three times a year, with ten per cent travelling there five times or more per year. An extrapolation of these findings to the 760,000 Swiss Abroad suggests that they form a significant visitor group.

Holidaymakers from the “Fifth Switzerland” are major contributors to the tourism industry. While foreign tourists spend fewer than three nights in Switzerland on average (2017: 2.1 nights), Swiss expatriates like to take their time. The resounding majority stay for eight or more days and one quarter spend more than two weeks in the country. They also like the traditional souvenirs: chocolate, cheese, wine and watches in particular. Their influence on the hotel sector is less pronounced, as most Swiss Abroad prefer to stay with friends or relatives.

The survey also emphatically shows that Swiss Abroad believe the best way to strengthen their connection to Switzerland is to keep going there regularly. Their second most important link is incidentally the “Swiss Review”. Number three is the opportunity for political participation, although the survey was conducted before electronic voting was called into question. (MUL)

Read more:   “They all want to visit the same beautiful places”

[Translate to en:]

Lokalparlament reagiert

Doch während die Einnahmen sprudeln, stören sich Einheimische am Verkehrsaufkommen und am Gedränge in der Innenstadt. Das Ladenangebot richte sich nur noch an Touristen aus, klagen sie. Die Situation ist zum Politikum geworden. Das Luzerner Parlament stimmte kürzlich einem Vorstoss der Grünen Partei zu, in dem auch einschneidende Massnahmen wie eine Steuerung über den Preis und eine Obergrenze für Hotelbetten vorgeschlagen werden. Nun muss die Stadtregierung einen Bericht ausarbeiten, wie sie sich den Tourismus im Jahr 2030 vorstellt. Denn der Andrang dürfte weiter zunehmen. «Hauptursache für den Massentourismus sind die global wachsenden Tourismusströme», sagt der Luzerner Tourismusforscher Jürg Stettler im Interview mit der «Schweizer Revue» (siehe Seite 8).

Auch beim unweit von Luzern gelegenen Ausflugsberg Rigi bekundet die Bevölkerung Mühe mit den Massen. Letztes Jahr beförderten die Rigi-Bahnen knapp eine Million Personen, neuer Rekord auch dies. Neben den Schweizern selber zieht es Gruppenreisende aus China und Südkorea auf die Rigi. Die Bahnen hegen Ausbaupläne, doch dagegen formierte sich Widerstand. In einer Petition wandten sich Tausende, darunter Prominente wie der Kabarettist Emil Steinberger, gegen die Rigi «als Disney World» (siehe auch «Revue» 4/2018). Der Protest fruchtete. Einheimische, Gemeinden und Tourismusverantwortliche unterzeichneten vor Kurzem die Charta «Rigi 2030». Darin bekennen sie sich zu einer nachhaltigen Entwicklung des begehrten Bergs.

Ausgabefreudige Araber

Interlaken im Berner Oberland erlebte in den letzten Jahren ebenfalls ein markantes Tourismuswachstum. Neben Asiaten, die bequem per Bahn auf den Dreitausender Jungfraujoch – Unesco-Welterbe – fahren, kommen viele Araber in die Top-Destination zwischen Thuner- und Brienzersee. Die aus den Golfstaaten stammenden Touristen reisen individuell, und sie sind kaufkräftig. 420 Franken gibt ein arabischer Tourist pro Tag aus, Übernachtung nicht einberechnet. Zum Vergleich: Ein chinesischer Gast lässt 380 Franken liegen, ein schweizerischer 140 Franken. Fast neunzig Prozent der Beschäftigten in Interlaken leben vom Tourismus. Kein Wunder, bemüht man sich intensiv um den lukrativen Nahost-Markt.

Doch auch hier zeigen sich bei der Bevölkerung «Sättigungseffekte», wie eine Studie der Universität Bern festhält. Nicht zuletzt fallen gewisse arabische Touristen wegen vollverschleierter Frauen im Strassenbild auf. Anders als im Tessin gibt es im Kanton Bern kein Verbot, den Niqab, also den Gesichtsschleier, zu tragen. Befremden löst er trotzdem aus. Die Interlakner Tourismusorganisation setzt auf gegenseitige Aufklärung, um interkulturellen Missverständnissen vorzubeugen. Touristisches Personal wird speziell geschult, für die mit den hiesigen Gepflogenheiten unvertrauten arabischen Gäste gibt es neu eine Anlaufstelle und einen Info-Guide. Darin werden ihnen unter anderem die Schweizer Verkehrsregeln erklärt, weil sie oft im Mietauto unterwegs sind.

«Nur sehr punktuell»

Durch die Wucht sozialer Netzwerke im Internet erlangen mitunter auch abgelegene Plätzchen internationale Berühmtheit. Wie das Berggasthaus Aescher-Wildkirchli im Kanton Appenzell-Innerrhoden, das bei Instagram-Touristen aus aller Welt zum Fotosujet wurde. Das winzige Gasthaus hielt dem Andrang nicht stand, die damaligen Pächter gaben 2018 auf. All dies führt dazu, dass negative Begleiterscheinungen des Massentourismus in der Schweiz vermehrt unter dem Begriff «Overtourism» öffentlich diskutiert werden. Sogar der Schweizer Tourismus-Verband, der die Interessen der Branche vertritt, erarbeitete jüngst ein Positionspapier dazu. Doch Verbandsvertreter Robert Zenhäusern relativiert: «Das Phänomen tritt in der Schweiz nur sehr punktuell an einigen wenigen Hotspots auf.»

Zenhäusern sagt, die Touristen seien in der Schweiz ungleich verteilt. Berggebieten im Wallis und Graubünden abseits der von internationalen Pauschalanbietern angesteuerten Ziele fehlten nach wie vor Gäste. Die Nachfrage bei den Europäern liegt immer noch unter dem Stand von einst. Sie gilt es laut Zenhäusern zurückzugewinnen. Denn die Kehrseite des «Overtourism» zeigt sich in gewissen Gegenden durchaus deutlich. Nach Angaben von Hotelleriesuisse machen Jahr für Jahr rund hundert Schweizer Hotels dicht. Vor allem enorm geschrumpfte Margen scheinen das Problem zu sein. Manchenorts fehlt es auch an Investoren für eine sanierungsbedürftige touristische Infrastruktur. Klar ist: Muss ein Hotel oder eine Bahn schliessen, trifft dies eine Bergregion wirtschaftlich stark. Politische Forderungen nach mehr staatlicher Unterstützung liegen auf dem Tisch. Auf die weltweit wachsende Reisetätigkeit muss sich die Schweiz aber auch nach Einschätzung ihrer Touristiker vorbereiten. Um Belastungsspitzen zu vermeiden und die Toleranz der Einheimischen nicht überzustrapazieren, setzt die Branche auf eine Lenkung der Touristenströme, auch zeitlich: Statt sich nur als Winter- und Sommerdestination zu empfehlen, wird jetzt erstmals der Herbst als eigenständige Saison vermarktet.

Zum Beispiel China

Wirtschaftswachstum und erleichterte Reisebestimmungen führen dazu, dass immer mehr Chinesinnen und Chinesen auf Reisen gehen. Das bekommt auch die Schweiz zu spüren. Im Jahr 2005 sorgten chinesische Touristen erst für rund 17 500 Logiernächte, 2018 waren es schon rund 147 300. Tourismusexperten erwarten, dass sich der Trend fortsetzt. Denn bisher besitzen erst zehn Prozent der rund 1,4 Milliarden Chinesen einen Reisepass. (SWE)

Die Fünfte Schweiz ist sehr reisefreudig

Nicht alle, die die Schweiz besuchen, suchen das Neue. Etliche suchen das Alte. Oder anders gesagt: Sie besuchen ihre alte Heimat. Unter den Feriengästen sind nämlich Zehntausende von Auslandschweizerinnen und Auslandschweizern, die reisenderweise ihre Beziehung zur Schweiz auffrischen. Exakte Zahlen fehlen, denn touristische Statistiken erfassen zwar das Herkunftsland der Gäste und fragen aber nicht nach ihrem Bezug zur Schweiz.

Eine Umfrage der Auslandschweizer-Organisation bei 35 000 Personen liefert aber klare Anhaltspunkte. 68 Prozent der Antwortenden gaben an, einmal oder mehrmals pro Jahr die Schweiz zu besuchen. Ein knappes Drittel sagte, sogar dreimal oder häufiger in die Schweiz zu reisen. Ein Zehntel besucht die Schweiz mindestens fünfmal pro Jahr. Bei aktuell 760 000 Auslandschweizerinnen und -schweizern führt jede Extrapolation zum Schluss: Die Schweizerinnen und Schweizer aus der Ferne sind für ihre alte Heimat eine beeindruckend grosse Gästegruppe.

Aus volkswirtschaftlicher Sicht sind die Urlauber aus der Fünften Schweiz durchaus ein ökonomischer Faktor. Während ausländische Touristen im Schnitt keine drei Nächte in der Schweiz verweilen (2017: Ø 2,1 Nächte), nehmen sich Urlauberinnen und Urlauber aus der Fünften Schweiz Zeit. Eine klare Mehrheit ist acht Tage oder länger auf Besuch, ein Viertel länger als zwei Wochen. Gehts um Souvenirs, verhalten sie sich «klassisch»: Sie kaufen als Mitbringsel primär Schokolade, Käse, Wein und Uhren. Nicht gar so stark ins Gewicht fallen sie für die Hotellerie: Eine klare Mehrheit übernachtet bei Freunden und Angehörigen.

Ein Motiv der Urlauberinnen und Urlauber aus der Fünften Schweiz sticht heraus: Nichts stärke die Bindung zur Schweiz besser als ein regelmässiger Besuch. Dies geht aus der Umfrage deutlich hervor. An zweiter Stelle steht punkto Bindung zur Schweiz übrigens die «Schweizer Revue». An dritter Stelle folgt die Möglichkeit zur politischen Partizipation, wobei anzumerken ist, dass die Erhebung erfolgte, bevor die elektronische Stimmabgabe in Frage gestellt wurde. (MUL)

Weiterlesen: «Alle wollen an die gleichen schönen Orte»

articles with same section

Two popular initiatives to combat soaring healthcare costs

Rich Switzerland and its cost-of-living crisis

What to store in your own cellar

Switzerland’s emergency stocks

“Be brave and implement reforms”

The church protected the perpetrators, not the victims

Transparent election campaign funding – an important first in Swiss democracy

Switzerland shifts to the right

First name, surname and place/country of residence is required

Enter valid name

Valid email is required!

valid email address required

Comment is required!

Comment rules have to be accepted.

Please accept

* These fields are required.

Subscribe to the SwissCommunity newsletter

We thank our partners:.

We use cookies on our website. Some of them are technically necessary, while others help us to improve this website or provide additional functionalities.

• Necessary cookies

Necessary cookies enable basic functions and are required for the proper functioning of the website.

Statistics cookies collect information in anonymous form. This information helps us understand how our visitors use our website.

Tourist Satisfaction in Switzerland

Introduction, literature review, methodology, reference list.

This paper aims to propose a study on the level of tourist satisfaction in Switzerland. To introduce the topic, the introduction presents the theoretical background of tourism satisfaction, focusing on the key assumptions that underlie this sector. The literature review discusses the findings of the recent academic literature, mainly the factors that impact customer satisfaction. It is discovered that the destination management approach and a holistic approach are the most common frameworks that are used by scholars with some improvements. In terms of the former theory, among the main factors, there the attributes of a destination. The holistic approach prioritizes the combination of cogitative, hedonic, and symbolic benefits. The literature review also examines the findings in the tourist satisfaction area from different destinations. The methodology section identifies the tools that will be used in the proposed study, including the mixed-method design, sample, data collection, and data analysis.

In the sector of hospitality, tourist satisfaction is one of the most widely studied factors that impact the decision of customers to visit one or another destination. With the growing role of globalization that promotes integration and interaction across the countries, the need for meeting tourism satisfaction becomes more important than ever (Della Corte et al . 2015). In this connection, a greater understanding of the underlying reasons for choosing a destination is likely to improve promotional strategies and make the tourism industry successful.

The concept of tourist satisfaction can be defined as the subjective opinion of a person or group based on the evaluation of living in a particular place. The mentioned concept can also be understood as the fulfillment of the direct expectations of customers. While customer satisfaction is imperative in any market sector, it is given much more importance in tourism since it determines future customer intentions. By building proper relationships with consumers, travel companies can achieve greater loyalty and an additional benefit of word-of-mouth communications. Among the issues that impact customers’ perceptions, Della Corte et al . (2015) mention the image of the destination and the ability of the place to meet the individual needs of a particular customer. In general, high-quality experience for affordable pay along with a lack of complaints and disagreements compose positive tourist satisfaction.

In the tourism industry, customer satisfaction is viewed as an especially complex concept since it is composed of various components. The global competition of destinations makes the process of value creation to customers sophisticated and multifaceted, which is expressed in the efforts of destination management organizations (DMOs). The literature consistently states that modern tourists are no longer ready for the standard packs and services, while they prefer receiving a unique experience. In this connection, the companies should assign a top priority to tourist satisfaction to meet and anticipate their expectations. The emphasis on a demand-side perspective is put by the majority of organizations that provide touristic services. However, the latest studies demonstrate that a comprehensive approach is required to balance demand and supply in this industry. Both researchers and practitioners tend to give the increased attention to the identified topic of interest.

Researching the area of tourist satisfaction is significant since it stimulates tourism and helps to adjust the services that are most demanded by customers. First, it is regarded that the level of tourist satisfaction determines whether they would return to the place and recommend it to family and friends. Second, the factors that identified satisfaction can be used as backgrounds to anticipate their future destination choices. Third, the connection among various benefits allows for adding or eliminating services, events, activities, and other issues that impact tourist satisfaction. In the conditions with the increasing popularity of tourism, investigating this area is critical to ensure tourism supply and generate more pleasant options. Thus, the creation of tourism policies and the related adjustments are closely associated with the extent of tourist satisfaction.

This paper proposes a study that aims to explore the level of tourist satisfaction in Switzerland. The key aim of the proposed paper is to focus on the key factors that determine tourist satisfaction in the mentioned country. The objectives of the future study can be formulated as follows:

• To understand the perception of customers regarding their tourist experience in Switzerland;
• To reveal the relationships between tourist satisfaction and related antecedents in Switzerland;

The literature on tourist satisfaction measures various dimensions of customer experience, focusing on this concept from different perspectives. Due to the complexity of the topic, there are different models and frameworks that are developed by scholars. Each of them presents valuable insights and helps in understanding the factors that promote tourist satisfaction. For example, while some models prioritize the antecedents of satisfaction, others argue that the consequences are more pertinent as they indicate whether a customer would return or not (Artigas, Chasco, and Pozo 2015; Della Corte et al . 2015). In fact, both of these approaches include advantages and limitations in the context of evaluating travel experiences.

A destination management approach designs the theoretical context, in which the attributes of the place are the fundamental factors of experience. Pearce (2015) clarifies another issue of the assessment is the result between a tourist’s expectations and the destination attributes. According to this approach, the concept of a destination image is a principal factor that determines the success of one or another travel point. The definition of the image can be formulated in the following way: a set of impressions, ideas, as well as values of tourists, who visited the destination or plan to do so (Pearce 2015). The peculiarity of this approach lies in its intention to cover both actual and potential customers on induced and organic marketing levels, respectively. In turn, Della Corte et al . (2015) states that it is critical to avoid stereotypes, instead of concentrating on unique experience creation, which is particularly relevant to the destinations that have multiple vocation options. While the main idea of the destination management approach becomes clear, it is difficult to implement due to the unpredictable nature of the market.

Elaborating on the destination management approach foundations, Della Corte et al . (2015) claim that the perceptions of customers are often controversial and complicated. Therefore, while working on the image of a resort or hotel, the connection between the organic and induced levels should be achieved. In other words, the synthesis of positive associations is to incorporate the elements of natural beauty and artificially-created advantages. To prevent the so-called boomerang effect, the organizations need to closely keep the coherence with the actual supply. In this connection, the satisfaction pyramid may be represented as the one with the quality of services and products on the top (Della Corte et al . 2015). Thus, the centrality of both organic and induced marketing is to be given the greatest attention. Based on their assumptions, the mentioned authors revealed the following factors: easy access, accommodation, restaurant quality, activities, local transport, perceived security, cultural events, activities, hospitality, disability-friendly conditions, price, entertainment, and on-stage information availability.

The current literature lacks the use of a holistic approach to understanding and developing tourist satisfaction. In particular, the holistic vision implies taking into account the attributes that characterize the place along with a range of constructs. According to Marinao (2017), tourist satisfaction can be presented as a cognitive state, an affective state, or a combination of both states. The tourists note the perceived benefits, as well as the overall quality of their experiences. The evidence shows that the affective assessment of tourism refers to one’s feelings and emotions about the destination. The link between the place and emotions creates an image in the mind of a customer, which forms effective evaluations. In turn, cognitive perception implies objective knowledge, which composes the factual information about the destination and people’s ideas and beliefs about it (Marinao 2017). The events, purchase options, and other cognitive stimuli are taken into account by customers.

The perceived benefits that are noted by tourists in their assessments can be divided into functional, symbolic, and hedonic. Artigas, Chasco, and Pozo (2015) state that the functional benefits are especially values by a solution-oriented customer, who assesses the practical qualities of the destination. The symbolic benefits are related to self-concept and a focus on others within a certain context. The way a person is perceived by others is often considered by those tourists who value symbolic benefits and can adapt to the environment. The enjoyment of service and associated feelings compose the essence of hedonic benefits that are shaped by psychological and sensory experiences. The visual contact with the landscape and a variety of sensory activities are also hedonic benefits.

The literature provides a review of various experiments that were conducted in the field of tourism to understand tourist satisfaction. The recent study by Marinao (2015) explored 750 tourists who visited the key Chilean tourist destinations and revealed that cognitive perception, along with affective evaluation, is the key factor that is considered by customers. Using the structural equation model, the author concludes that the hedonic and functional benefits were the most values by the study participants. Namely, the hedonic advantages included the opportunity to escape from routine, visual attractions, and intrinsic pleasure (Seraphin et al. 2018). At the same time, the symbolic advantages were confirmed as less important. These findings allowed suggesting that tourist satisfaction is largely dependent on intangible benefits. Nevertheless, despite its entertainment options, the destinations should be safe, clean, and have appropriate transportation like in the Riviera Maya in Mexico.

The case of investigating tourist satisfaction in the city of Naples, Italy is another example of research in the given field. To evaluate the experiences of respondents, the questionnaires were disseminated across the target travel areas, which allowed for collecting cross-sectional data (Della Corte and Aria 2016). The results of the descriptive analysis showed that the most valued factors were ease to access to the destination, comfort, the diversity and quality of restaurants, and perceived security. The local actors were the main providers of the mentioned issues, with the exception of the security measures that were ensured by the city authorities. Among other factors that were classified as neutral, it is possible to list cultural events, information accessibility, and entertainment. The conclusions also mention that the tourists visiting the city of Naples are not completely satisfied with their experience (Della Corte and Aria 2016). It is recommended to correct the individuation of the key factors while implementing further strategic action in terms of tourist retention and attraction.

Tourist happiness was also measured in terms of Swiss inbound tourism in the study that was conducted by Chen and Li (2018). The authors scrutinized the link between the index of happiness in a country and tourist satisfaction. Since 2012, Switzerland was ranked among the happiest countries all over the globe. One of the recent studies on tourist happiness in this country analyzed the index of happiness in four dimensions, including positive affect, life satisfaction, negative affect, and eudaimonia. The latter is defined as the purpose of life or its meaningfulness, as stated by the Organization for Economic Cooperation and Development (Chen and Li 2018). Grounded on the spillover theory of happiness, the above authors constructed the destination-model of tourist satisfaction and verified it on the sample of 1048 inbound tourists. It was found that the image of the destination directly correlates with tourist happiness and eudaimonia. However, no connection was detected between life satisfaction and service quality, but the former can predict positive and negative affect. It was also discovered that the negative effect is poorly studied in the tourism sector.

Considering the aims and objectives of the proposed study, a mixed-method research design will be applied. It will consist of a survey and descriptive analysis to clarify the results that will be obtained in the course of the study. The convenience sampling method will be based on the availability of customers and their willingness to answer the questions and share their experiences. The online tools, for example, the Survey Monkey platform, will be used to create the survey and contact the tourists who visited Switzerland within the last year. Such a timeframe will allow for monitoring the dynamic tourist demand and satisfaction factors. In particular, the criteria for the survey will be identified, and the participants will be offered to complete the online questions. Schuckert, Liu, and Law (2015) consider that an online survey is one of the most representative methods to gather the necessary data. The tourist information offices will be contacted preliminarily to collect data about potential participants of the study.

Data analysis will be conducted on the basis of filtering the results by subgroups and interrogating the data. The statistical significance will be examined in terms of applying the SPSS software (Veal 2017). The accurate analysis of data will be accompanied by focusing on the key insights rather than mere numbers. To ensure that the findings will be properly interpreted, the descriptive analysis will be implemented (Zhang et al. 2017). In addition, it seems to be useful to collect some qualitative statements from the respondents, thus complementing different types of data. It is expected that the results will be beneficial for an in-depth understanding of the current level of tourist satisfaction in Switzerland.

Artigas, E. M., Chasco, C. and Pozo, V. V. (2015) ‘Benefit perceived by tourists. Role of the hospitality offered by the tourist destination’, International Journal of Business and Social Science , 6(2), pp. 53-64.

Chen, Y. and Li, X. R. (2018) ‘Does a happy destination bring you happiness? Evidence from Swiss inbound tourism’, Tourism Management , 65, pp. 256-266.

Della Corte, V. and Aria, M. (2016) ‘Coopetition and sustainable competitive advantage. The case of tourist destinations, Tourism Management , 54, pp. 524-540.

Della Corte, V. et al . (2015) ‘Customer satisfaction in tourist destination: the case of tourism offer in the city of Naples’, Journal of Investment and Management , 4(1-1), pp. 39-50.

Marinao, E. (2017) ‘Determinants of satisfaction with the tourist destination’ , IntechOpen . Web.

Pearce, D. G. (2015) ‘Destination management in New Zealand: structures and functions’, Journal of Destination Marketing & Management , 4 (1), pp. 1-12.

Schuckert, M., Liu, X. and Law, R. (2015) ‘Hospitality and tourism online reviews: recent trends and future directions’, Journal of Travel & Tourism Marketing , 32(5), pp. 608-621.

Seraphin, H. et al . (2018) ‘Destination management through organizational ambidexterity: conceptualizing Haitian enclaves’, Journal of Destination Marketing & Management , 9, pp. 389-392.

Veal, A. J. (2017) Research methods for leisure and tourism . London: Pearson UK.

Zhang, X. et al. (2017) ‘Survey method matters: online/offline questionnaires and face-to-face or telephone interviews differ’, Computers in Human Behavior , 71, pp. 172-180.

Cite this paper

• Chicago (N-B)
• Chicago (A-D)

StudyCorgi. (2021, August 8). Tourist Satisfaction in Switzerland. https://studycorgi.com/tourist-satisfaction-in-switzerland/

"Tourist Satisfaction in Switzerland." StudyCorgi , 8 Aug. 2021, studycorgi.com/tourist-satisfaction-in-switzerland/.

StudyCorgi . (2021) 'Tourist Satisfaction in Switzerland'. 8 August.

1. StudyCorgi . "Tourist Satisfaction in Switzerland." August 8, 2021. https://studycorgi.com/tourist-satisfaction-in-switzerland/.

Bibliography

StudyCorgi . "Tourist Satisfaction in Switzerland." August 8, 2021. https://studycorgi.com/tourist-satisfaction-in-switzerland/.

StudyCorgi . 2021. "Tourist Satisfaction in Switzerland." August 8, 2021. https://studycorgi.com/tourist-satisfaction-in-switzerland/.

This paper, “Tourist Satisfaction in Switzerland”, was written and voluntary submitted to our free essay database by a straight-A student. Please ensure you properly reference the paper if you're using it to write your assignment.

Before publication, the StudyCorgi editorial team proofread and checked the paper to make sure it meets the highest standards in terms of grammar, punctuation, style, fact accuracy, copyright issues, and inclusive language. Last updated: August 21, 2021 .

If you are the author of this paper and no longer wish to have it published on StudyCorgi, request the removal . Please use the “ Donate your paper ” form to submit an essay.

https://studynlearn.com/

Tourism in switzerland: 3 reasons why switzerland is a beautiful place.

Switzerland is a landlocked country located in central Europe. It is the Federal Republic consisting of 26 cantons (states). It is one of the most beautiful countries in the world. Switzerland has the best public transport system. Let us learn about tourism in Switzerland.

Switzerland is bordered by Italy to the South, France to the West, Germany to the North and Austria and Liechtenstein to the East. It is geographically divided among the Swiss Plateau, the Alps, Calm Lakes, and the Jura.

Factors Favouring Tourism in Switzerland

These are the main factors that have made Switzerland, one of the most beautiful destinations in the world-

1. Varied Topography

Do you know, what are the main topographical elements of Switzerland?

The topographical elements of Switzerland are divided into three distinct regions namely the Jura mountains in the northwest, the Alps to the south and east and the Central Plateau between the two mountain ranges. The two most important rivers in Switzerland are the Rhone and Rhine.

2. Favorable Climate

The climate of Switzerland is moderate due to its location in the temperate latitudes. Precipitation during winter falls as snow and the large area that remains covered with snow acts as playgrounds for various sports such as skiing, snowboarding, and tobogganing.

3. Natural Scenery

Switzerland is a nation of pristine beauty with majestic snow-covered mountains, blue lakes, emerald valleys, glaciers, etc. This beauty mesmerizes the visitors and forces them to visit Switzerland.

Development of Tourism in Switzerland

The cuisine in Switzerland includes a number of dairy products and a variety of cheese. The chocolates made in Switzerland are also very popular.

The city of Bern is the capital city of Switzerland. The Alps are the highest and the most extensive mountain range.

In earlier times, the tourists to visit Switzerland were the pilgrims, traders with their team of pack horses, and some naturalists who wanted to explore the Alps, flora, and fauna of the country.

Do you know, when did mass tourism begin in Switzerland?

In Switzerland, mass tourism began in 1858 when the British entrepreneur Thomas Cook organized the first package holiday through Europe.

Gradually, roads were built across the mountain passes and railway transport opened up the Alps to the tourists. Besides the mesmerizing sceneries, the country has many castles, waterfalls, lakes and glaciers. Switzerland has the best public transport facility. The wide network of railways and roads connects not only all parts of Switzerland but also its neighboring countries. Do you know, what are the other forms of transport in the mountains?

The gondola lifts, revolving cable cars, cogwheel trains, and funiculars provide the tourist to have a breathtaking view of the scenic beauty all around.

Switzerland has three international airports at Zurich, Geneva, and Basel that provides global connectivity to travelers. There are airports in cities like Lugano and Bern as well.

The main dishes of Switzerland include fondue, raclette, and rosti. Fondue and raclette are made of melted cheese while rosti is made of grated and fried potatoes. Tourists also enjoy shopping for famous Swiss watches, cuckoo clocks, handicrafts, cowbells, and wine.

Factors Favouring Tourism in Switzerland - Questions

1. What is the capital of Switzerland? a) Geneva b) Friburg c) Zurich d) Bern

2. Which of the following dishes is made of melted cheese? a) Rosti b) Alplermagronen c) Birchermuesli d) Fondue

3. When did mass tourism begin in Switzerland? a) In 1845 b) In 1832 c) In 1896 d) In 1858

4. Who organized the first package holiday through Europe? a) Thomas Carl b) Thomas Edison c) Thomas Muller d) Thomas Cook

5. How many international airports are there in Switzerland? a) Five b) Two c) One d) Three

Factors Favouring Tourism in Switzerland - MCQs 2

1. In the South, Switzerland is bordered by which country? a) France b) Poland c) Austria d) Italy

2. How many cantons or states are there in Switzerland? a) 28 b) 22 c) 20 d) 26

3. Switzerland is located on which continent? a) Australia b) Asia c) Antarctica d) Europe

4. The two most important rivers that flow in Switzerland are: a) Elbe and Rhine b) Rhine and Danube c) Volga and Rhone d) Rhine and Rhone

5. The Alps (mountain range) are located in which continent? a) Africa b) Asia c) Australia d) Europe Read More: Tourist Places in Switzerland: Zurich, Geneva, Lucerne, Zermatt, and Bern

• February,19 2022

Leave your comment

Reply comment.

• All contributions
• Test your knowledge
• Market topics
• Organisation
• Marketing strategy
• Financial statements
• Hotel overnight stays
• Digital marketing
• Market Switzerland
• Market research
• Key Account Management
• Key Media Management
• Segmentation
• Facts and figures
• Four-Wheel-Drive
• Partnership
• Product development
• Partner projects
• Grand Tour of Switzerland

Search: enter your search query

Help us find stories for you

Overtourism

Overtourism was one of several trends for the tourism sector to address in 2018.

The holiday destination of Switzerland remains far removed from the “overtourism” phenomenon – even if the odd bottleneck occurs here and there. These are, however, limited in space and time.

Find out more about:

The Switzerland Tourism ST diversification strategy is the most effective way to address the issue of mass tourism. As a national marketing organisation with 32 regional offices in 22 markets worldwide, Switzerland Tourism ensures that both the short and long-haul markets are developed and that campaigns target tourist seasons (which, since 2018, includes autumn ). Marketing is precisely tailored to the 13 defined leisure and business tourism sectors . This means that ST can support tourist service suppliers – whether in the Alps, large cities, small towns or peripheral locations – with the goal of ensuring that the entire country benefits.

ST is responding to the rising popularity of influencers with prudent influencer management aimed primarily at inviting influencers to put the spotlight on lesser-known destinations.

These measures for visitor management help Switzerland move further away from the “overtourism” phenomenon compared with other holiday destinations such Paris, Barcelona or Venice – even if the odd bottleneck occurs here and there. Any bottlenecks that do arise tend to be limited in their scale and duration.

Read other stories

The sharing economy, the Instagram potential and overtourism: trends for the tourism sector to address – and which bring a range of opportunities.

Sharing economy

The sharing economy was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Let’s spend some time together

Families and friends wanting to spend holidays together was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

In focus 2018

Tourism Monitor Switzerland

Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.

What makes US tourists tick

Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.

Autumn cuts loose

The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.

This is the Annual Report 2018. You will find the Annual Report 2023 here .

Tourism in Switzerland and Malaysia Report

Introduction, industry overview, innovation, creativity and enterprise.

The tourism industry has continued to register positive results despite pessimistic economic forecasts across the globe. Global tourism maintained a positive momentum of more than 2% growth between 2010 and 2012. This growth occurred due to an increase in the number of travellers going to different destinations. Market estimations show that tourism will grow by 2.3% by the end of 2013 (Research and Markets 2012).

The amount of money spent by tourists in different parts of the world has increased considerably. This has increased the amount of money earned by countries with large tourism industries. This augurs well for the industry which has experienced many challenges in the past which discouraged tourists from travelling (ITB 2013).

This report highlights issues that affect tourism in Switzerland and Malaysia. The report will evaluate tourism policies in these two regions and how they have affected tourism activities in the last two decades (Klopping 2012). It will also compare the models of innovation and creativity that have made positive impacts on tourism in these countries.

Switzerland’s Tourism Industry

The Swiss tourism industry has recorded positive growth in the last one year and it earned the country an estimated CHF 35.5 billion in 2012. The industry’s main drivers of growth were transportation, restaurant services and accommodation services, all of which contributed more than CHF 18 billion in 2012 (STF 2012).

These three tourism sub sectors contributed more than 51 percent of total revenues obtained in the industry in 2012. These estimates show that the tourism industry in the country is registering positive results because of its status as one of the most preferred tourist destinations in the world (Barton 2008).

The country’s tourism balance of payments is favourable because foreign tourists spent an estimated CHF 15.4 billion in 2012. Similarly, Swiss tourists who travelled abroad spent an estimated CHF 11.8 billion in the same year. Comparatively, Swiss nationals who travelled to foreign countries spent CHF 11.6 in 2010 and CHF 15.6 billion in 2011, respectively. Switzerland’s tourism industry is one of the most competitive in the world and earns the country high amounts of foreign currency.

The country has experienced an increase in the number of firms that offer specialized services to tourists. There are many tourism firms in Switzerland which target different market segments. Some of the leading firms include; Switzerland Tours, My Switzerland, Incoming Travel Services and Zicasso (Khalid 2013).

Malaysia’s Tourism Industry

Malaysia is one of the most popular and competitive tourist destinations in Asia. Malaysia recorded a 7% increase in the number of tourists visiting the country in 2009. It is estimated that 23.6 million tourists visited the country in 2009 compared to 21.95 million that arrived in 2008. The country’s tourism industry did not experience problems felt by other countries due to the global financial crisis.

Malaysia continues to receive a lot of visitors which has helped the local industry to achieve positive growth. This situation is similar to the favourable industry environment that exists in Switzerland. There are several firms which offer a wide variety of services that seek to take advantage of opportunities existing in the market. These firms are optimistic that positive tourism indicators in the country will help them increase their earnings (Chakraborty 2007).

Market leaders in Malaysia’s tourism industry include Tourism Malaysia, HK Top Tourism, Apple Vacations and Conventions, Cat City Holidays, Ping Anchorage and Tropical Adventures and Tours. These firms have unique niche segments, a situation which is similar to the Swiss tourism industry. These firms have strengthened their brands in the market through differentiation of products and services.

There are several theories and models which are used to analyse innovation, creativity and enterprise in different tourism sectors. Rothwell’s Five Generations of Innovation Model and Incremental Innovation Theory will be used to analyze Swiss and Malaysian Tourism Industries.

Rothwell’s Five Generation of Innovation Model

This model is considered as one of the most important contributions to the study of innovation in tourism industries. This model captures generations of innovations dating from the 1950’s to the current period (Moutinho 2011). The model looks at various generations of innovation and specific market conditions that made them happen.

It focuses on how different stages of innovations are responsive to various changes in market conditions such as competition, inflation and economic recovery. It also focuses on unemployment, economic growth, industrial expansion and scarcity of resources (Hassanien, Dale & Clarke 2010). This model will mainly focus on generations of Swiss and Malaysian tourism industries from 1990s onwards.

Malaysia Tourism Industry

Malaysia’s tourism industry experienced an awakening during the fifth generation of innovation in the 1990s. This begun when the government launched a five year economic plan in 1991, which spelt out what needed to be done to ensure the local tourism industry became more competitive (King 1993, p. 78).

A key pillar of this plan was the emphasis on research, product development and marketing, which helped the country establish itself as a niche destination for eco and agro based tourism (Malhotra 201, p. 56). The National Tourism Policy formulated in 1992 helped to provide proper regulatory guidance to the local industry (Government of Malaysia 1991).

The country took note of sustainability issues in tourism by launching the National Ecotourism Plan in 1996 to encourage sustainable tourism practices (Government of Malaysia 1996). This fifth generation of innovation has made the country’s tourism stand out due to its high quality attractions and environmental sustainability (Government of Malaysia 2001).

Swiss Tourism Industry

The industry’s innovative practices took root during the fourth generation in the 1980’s. it easily attained the fifth generation of innovation because many firms were willing to offer new products and services to their customers (Wurz 2013). Major tourist attractions in the country include historical sites, unique cuisine, luxurious accommodation and a wide range of entertainment activities (Koumelis 2013).

This has helped the country maintain its status as one of the most visited tourist destinations in the world. The Swiss tourism industry is built on four main pillars which are economic, ecological, cultural and local community sustainability. This has made it easy for the country to maintain product diversity which appeals to different tourist segments. The industry encourages different players to explore more opportunities and implement new technologies to help them have a positive impact.

Incremental or Radical

Coles and Hall (2008) reveal innovation and creativity can either be incremental or radical, depending on the firm managing the process. Improvements made in existing technologies, processes and products are referred to as incremental innovation (Hall & Wouldiams 2008). Innovation that is initiated from the beginning meant to overhaul different industry systems is known as radical innovation. Radical innovation is very difficult to implement but offers long term benefits to a tourism industry.

Malaysia’s tourism industry before the fifth generation was based on incremental innovation, which stifled the development of innovative products and services (Peng 2010). The implementation of new policies encouraged adoption of new technologies which improved performance of firms active in the sector.

Radical innovative approaches encouraged ecotourism to flourish which made more visitors tour waterfalls, rivers and agricultural parks. Technological advancements have also revolutionized the quality of services offered in the industry. Most booking and ticketing services are done electronically, which has made it easy for different industry players to collaborate.

Switzerland’s tourism industry also uses new technologies to improve the quality of services offered. The country has a competitive edge over other destinations because it has diversified its tourist attractions to cater for niche customer interests.

It offers ecotourism, reverie tourism, agro-tourism, and holiday entertainment (Hall & Piggin 2003). The country improved its transport and communications infrastructure with neighbouring countries, which has made it easy for tourists to visit different places.

Both Switzerland and Malaysia are key tourist hubs in their respective regions. Their industries have recorded positive growth in the last few years. Five generations model and incremental or radical theories have been used to describe innovative tourism practices in the two countries.

Malaysia managed to streamline its tourism sector in the fifth generation of innovation which improved the quality of services offered to tourists visiting the country. Switzerland was able to put in place effective innovation, creativity and enterprise pillars in the third generation. These approaches have made tourism sectors in the two countries more competitive.

Barton, S. 2008, Healthy living in the Alps , Manchester University Press, Manchester.

Chakraborty, A. 2007, Global tourism , APH, New York.

Coles, T. & Hall, M. 2008, International business and tourism , Routledge, London.

Government of Malaysia 1991, Sixth Malaysia plan, Government of Malaysia Printers, Kuala Lumpur.

Government of Malaysia 1996, Seventh Malaysia plan, Government of Malaysia Printers, Kuala Lumpur.

Government of Malaysia, 2001, Eighth Malaysia plan, Government of Malaysia Printers, Kuala Lumpur.

Hall, C and Wouldiams, M. 2008, Tourism and innovation , Routledge, New York.

Hall, M. and Piggin, R. 2003, World heritage sites: managing the brand, Elsevier, Oxford.

Hassanien, A., Dale, C. & Clarke, A. 2010, Hospitality business development, Routledge, New York.

ITB 2013, ITB world travel trends report – 2012/2013 , International Tourism Board, Berlin. Web.

Khalid, K. 2013, ‘Cover story: massive benefits from JVs with foreign developers’, New Strait Times 4th July. Web.

King, T. 1993, Tourism and culture in Malaysia , Routledge, London.

Klopping, L. 2012, Health tourism in Switzerland , Grin Verlag, Berlin.

Koumelis, T. 2013, ‘Sustainable tourism gets green light in Langkawi, Malaysia’, Travel Daily News Asia 5th May. Web.

Malhotra, Y. 2001, Knowledge management and business model innovation, Idea Group Inc, London.

Moutinho, L. 2011, Strategic management in tourism, CABI, London.

Peng, H. 2010, ‘Innovation way to tourism charisma, ’, The Star 22 May. Web.

Research and Markets 2012, Malaysian tourism industry forecasts to 2012 , Research and Markets Industry Reports, London. Web.

STF 2012, Swiss tourism in figures 2011 – structure and industry data , Swiss Tourism Federation Annual Overview, Berne. Web.

Wurz, J. 2013, ‘ Swiss invest in innovation to boost tourism ’, Swiss Info 5th June. Web.

• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2024, May 3). Tourism in Switzerland and Malaysia. https://ivypanda.com/essays/wiki-report-tourism-in-switzerland-and-malaysia/

"Tourism in Switzerland and Malaysia." IvyPanda , 3 May 2024, ivypanda.com/essays/wiki-report-tourism-in-switzerland-and-malaysia/.

IvyPanda . (2024) 'Tourism in Switzerland and Malaysia'. 3 May.

IvyPanda . 2024. "Tourism in Switzerland and Malaysia." May 3, 2024. https://ivypanda.com/essays/wiki-report-tourism-in-switzerland-and-malaysia/.

1. IvyPanda . "Tourism in Switzerland and Malaysia." May 3, 2024. https://ivypanda.com/essays/wiki-report-tourism-in-switzerland-and-malaysia/.

Bibliography

IvyPanda . "Tourism in Switzerland and Malaysia." May 3, 2024. https://ivypanda.com/essays/wiki-report-tourism-in-switzerland-and-malaysia/.

• Congestive Heart Failure (CHF): Causes, Treatment and Prevention
• Sociolinguistic Profile of English in Switzerland
• Country Review: Switzerland
• Australia Tourism
• Tourism Planning and Development of Margate
• Heritage Tourism: Megalithic Temples
• Heritage Tourism and Its Peculiarities
• Heritage Tourism and Cultural Tourism

• Share full article

Advertisement

Supported by

Who Are the Favorites to Win Eurovision?

Some of the buzziest acts taking part in Saturday’s final hail from Croatia, Israel and Ukraine.

By Alex Marshall

Reporting from Malmo, Sweden

Follow live updates on the 2024 Eurovision Song Contest final.

On Saturday, acts representing 25 countries will compete at the Eurovision Song Contest, the high-camp competition that is also world’s most watched cultural event. The winner is chosen by a combination of votes from music industry juries in participating countries and viewers watching at home. Sometimes, they reflect the strength of individual performances; other times, politics comes into play.

Who is most likely to triumph at this year’s event in Malmo, Sweden?

It won’t be Joost Klein, a madcap musician representing the Netherlands. On Saturday morning, Swedish police said in a statement that they were investigating a man “suspected of unlawful threats” toward a Eurovision employee, and that officers had passed on a file to prosecutors. A few hours later, Eurovision organizers said in a statement that it was Klein under investigation, and that “it would not be appropriate” for him to compete while a legal process was underway.

Here are the five acts who may have the best chance at winning, based on European bookmakers’ odds and online chatter.

Baby Lasagna

The bookmakers’ favorite is Baby Lasagna, representing Croatia, with “Rim Tim Tagi Dim” — a madcap three-minute mixture of heavy metal and dance music.

The song begins with Baby Lasagna — real name Marko Purisic — singing to his mother that he’s a “big boy now” and wants to leave his family’s village for the city. “I’m going away and I sold my cow,” he sings, before calling for the villagers to join him one last time in a local folk dance.

In a recent interview, Purisic said that although the song may seem a little ridiculous, it was also a serious attempt to draw attention to Croatia’s ongoing problem with youth emigration.

Purisic said that winning the song contest wasn’t his aim. After a long career as a rock songwriter for hire, he said, last year he considered changing tack, and applied for a stable job in Croatia’s tourism industry. But with the success of “Rim Tim Tagi Dim” — which has had millions of views on YouTube — he now hoped to build a career as Baby Lasagna, he said. “If I do that,” he added, “then I win.”

By Saturday morning in Malmo, Israel’s representative, Eden Golan, had risen in European bookmakers’ rankings to be second mostly likely to win, according to Oddschecker , a betting aggregator.

This comes after months of campaigning from pro-Palestinian groups and some Eurovision fans to get the contest’s organizers, the European Broadcasting Union, to ban Golan from taking part because of Israel’s war in Gaza.

These tensions were clear at Golan’s semifinal performance on Thursday, when some audience members booed, while others tried to drown them out with cheers.

Golan’s song was initially called “October Rain,” an apparent reference to last year’s Hamas attacks in southern Israel. The European Broadcasting Union, which runs Eurovision, objected that the title and some of the song’s lyrics were overly political, and asked Israel to change them. Golan tweaked the song, which is now called “ Hurricane .”

Representing Israel on the world stage “has such huge significance and meaning, because of what we’re going through,” Golan said in a recent interview. “I won’t let anything break me, or move me off track.”

Read The Times’s profile of Golan .

Bambie Thug

In recent weeks, the dark spectacle of Bambie Thug’s track “Doomsday Blue” has won the Irish entrant fans on social media — as has the singer’s outspoken pro-Palestinian stance and criticism of Israel’s involvement in Eurovision.

Eurovision organizers ban artists from making political comments on its stages, saying the competition is meant to unite, not divide. But the Irish entry — real name Bambie Ray Robinson — has tested those rules. At a Tuesday news conference, Bambie Thug, who is nonbinary and uses they/them pronouns, said that Eurovision had demanded they remove pro-Palestinian slogans from their outfit. On Thursday, Bambie Thug wrote on Instagram that “my heart and prayers are with the people of Palestine.”

At one point during Bambie Thug’s semifinal performance on Tuesday, the singer stood in the middle of a pentagram, encircled by burning candles. Then they danced seductively with a man dressed like a demon. As the track ended, the phrase “Crown the Witch” appeared on huge screens at the back of the stage.

Switzerland

Switzerland’s entrant, Nemo, has an absurdly catchy track called “The Code,” in which they sing rap and sing operatically about their journey to realizing they were nonbinary.

“I went to hell and back / To get myself on track,” Nemo sings in the chorus: “Now, I found paradise / I broke the code.”

Throughout its 68 year history, Eurovision has often featured L.G.B.T.Q. performers, with past winners including Dana International, a transgender woman, and Conchita Wurst, a drag act . Yet this year is the first time Eurovision has prominently featured nonbinary acts like Nemo and Bambie Thug.

In a recent video interview, Nemo, 24, said they were “amazed” that Eurovision fans were connecting with their “deeply personal” track. “I think the message behind the song is quite universal,” Nemo said: “We all know that feeling of wanting to break free from something — everyone has a code to break.”

Alyona Alyona and Jerry Heil

In 2022, months after Russia’s invasion, Ukraine won Eurovision with Kalush Orchestra’s track “Stefania.” This year, Alyona Alyona and Jerry Heil, a rapper and singer representing the country, are among the favorites to win.

They are competing with “ Teresa and Maria ,” an emotional song referencing Mother Teresa and the Virgin Mary.

In a recent interview, Heil — real name Yana Oleksandrivna Shemaieva — said that Eurovision was a vital opportunity to focus attention on the country’s plight. “We need to show the world that we still need their help,” she said.

As much as the pair want to win Saturday’s final, Heil said it would be a bigger victory if Eurovision fans would start listening to Ukrainian pop year-round. “That is the only way we can be visible every day,” Heil said, rather than “from Eurovision to Eurovision.”

Alex Marshall is a Times reporter covering European culture. He is based in London. More about Alex Marshall

Find the Right Soundtrack for You

Trying to expand your musical horizons take a listen to something new..

Cass Elliot ’s death spawned a horrible myth. She deserves better.

Listen to the power and beauty of African guitar greats .

What happens next  for Kendrick Lamar and Drake?

He sang “What a Fool Believes.” But Michael McDonald  is in on the joke.

Hear 9 of the week’s most notable new songs on the Playlist .