why is communication important in business essay

Importance of Communication in Business Essay

Communication in business is a highly important aspect (if not the most important one). I agree that different concerns can arise with regard to business communication, for example, language issues or misunderstandings based on culture. I would like to add technology as a possible mediator of communication. As Ivanovski and Gruevski (2014) point out, mediators that allow synchronous communication (chatting, video or audio communication) are more likely to enrich and facilitate the process of negotiations than tools that support asynchronous communication (e-mails, for example). As business communication can be dependent on language barriers, it is preferable to choose such tools that will help both sides overcome these barriers.

Another important aspect of communication is the ability to understand others and to present oneself accordingly. Addams and Allred (2015) point out that business students need to know not only how to present themselves to senior managers or other executives but also how to use one’s language to do it successfully. Thus, I agree that it is essential to research background information about the company or executives, both when communicating with domestic and international stakeholders or colleagues.

As businesses grow, so does the network that includes various business clusters around the world. The influence of culture is unavoidable in this case. Communication with representatives of different cultures can help us understand others and move beyond our perspective on a particular culture. It is suggested to involve students in international communication more often to help them understand how “to cope within the intricate context of international communication” (Goby, 2007, p. 435). Corporations also need to ensure that multicultural components are used in their training to make such communication more effective in real-life situations and challenges.

Addams, L. H., & Allred, A. T. (2015). Business communication course redesigned: All written and oral communication assignments based on building career skills. Academy of Educational Leadership Journal , 19 (1), 250-265.

Goby, V. P. (2007). Business communication needs: A multicultural perspective. Journal of Business and Technical Communication , 21 (4), 425-437.

Ivanovski, I., & Gruevski, D. (2014). Usage of virtual communication tools in business communication and negotiation – a factor of increased efficiency. TEM Journal , 3 (2), 167-174.

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Importance Of Effective Communication In An Organization 2024

Effective communication is vital in all forms of life and of course even more vitally across all businesses and industries. If you don't run a tight ship then you can fall foul of confusion in the ranks.

Apple and Microsoft became highly successful companies not just because they had a great product to sell that people wanted or required, but also because their employees were all pulling in the same direction. This goal-oriented outlook came by way of effective communication from the top down, but also across with leaders of teams making sure that everyone knew what they had to do, and when it needed to be done by.

If open communication be it written or oral within a workplace is encouraged, a more cohesive and effective team will emerge, and this will show up on the bottom line. Good communication within a team also tends to build trust and boost employee morale. When managers communicate effectively, employees feel that they are well informed of the company’s direction and vision, there is no misunderstanding, and they will feel more secure within their role. 

Importance of Effective Communication in An Organization 

1. it boosts growth .

Effective communication is important when it comes to developing a better company culture and the growth and plays a pivotal role in driving growth and success in any setting, be it within a business, a team, or even personal relationships. When individuals are able to communicate their thoughts, ideas, and goals clearly and concisely, it leads to increased understanding, collaboration, and productivity. By fostering open dialogue, active listening, and clear messaging, effective communication paves the way for growth, innovation, and success.

2. It increases innovation

Effective communication plays a vital role in fostering innovation within an organization and can be achieved via idea sharing and collaboration, active listening and feedback, cross-functional communication, and transparent and inclusive communication.

On the subject of idea sharing and collaboration, when individuals feel comfortable expressing their thoughts and opinions, it creates a fertile ground for innovation.

With regards to active listening and feedback, when individuals actively listen to others' ideas and provide constructive feedback, it promotes a culture of mutual respect and encourages the free exchange of ideas. Constructive feedback helps refine and strengthen innovative concepts, leading to improved outcomes.

On the subject of cross-functional communication, effective communication facilitates collaboration across departments, teams, and disciplines, enabling the cross-pollination of ideas. By breaking down silos and encouraging interdisciplinary communication, organizations can leverage diverse skill sets and knowledge, resulting in fresh insights and breakthrough innovations.

Last but not least, transparent and inclusive communication can facilitate collaboration across departments, teams, and disciplines, enabling the cross-pollination of ideas. By breaking down silos and encouraging interdisciplinary communication, organizations can leverage diverse skill sets and knowledge, resulting in fresh insights and breakthrough innovations.

3. It improves productivity

Effective communication has a significant impact on productivity in the workplace. When communication is clear and concise, employees have a better understanding of their roles, responsibilities, and objectives. Clear communication eliminates confusion and ambiguity, enabling employees to prioritize their tasks and work efficiently towards specific goals. The end result of all that? You got it. Improved productivity.

4. It increases efficiency

Effective communication plays a key role in increasing efficiency within an organization. There are several ways in which it contributes to improved efficiency. Experts maintain that it can come via clear instructions and expectations, more streamlined processes, timely information sharing, regular feedback and performance evaluation, effective collaboration and teamwork, and better utilization of technology. By eliminating misunderstandings, facilitating quick decision-making, promoting teamwork, and leveraging technology, efficient communication optimizes workflows and resource utilization, leading to improved overall efficiency within the organization

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5. It increases loyalty

Effective communication plays a crucial role in fostering employee loyalty within an organization. When employees feel that their voices are heard, opinions are valued, and information is transparently shared, they develop a sense of trust and belonging. Open and honest communication from leaders and managers helps establish a culture of transparency and integrity, creating an environment where employees feel comfortable expressing their concerns, ideas, and feedback. By actively listening to their employees, leaders can address their needs and provide support, which in turn boosts morale and loyalty.

6. It increases employee engagement

Effective communication plays a vital role in increasing employee engagement within an organization and there are several ways to make employees more involved. These can be open and transparent communication, two-way communication, recognition and feedback, making sure that levels of expectation are clearly set out, empowerment and autonomy is provided to all levels of employees, and teams are regularly communicated to and encouraged to collaborate on tasks. Effective communication that is open, transparent, two-way, and focused on recognition, feedback, clarity, empowerment, growth, and collaboration contributes to increased employee engagement.

7. It resolves problems

Effective communication serves as a powerful tool in resolving work problems and conflicts. When faced with challenges or disagreements, open and honest communication allows individuals to express their concerns, perspectives, and emotions in an early and respectful manner. By actively listening to each other, seeking to understand different viewpoints, and engaging in constructive dialogue, parties involved can find common ground and work towards a mutually beneficial resolution. Clear communication helps clarify misunderstandings, addresses underlying issues, and prevents conflicts from escalating further.

8. It enhances skills

Effective communication plays a significant role in enhancing skills in various areas. There are many ways that it can contribute to skills development and those include; greater clarity and articulation, an increase in active listening, greater incidences of nonverbal communication, better empathy and rapport-building, advanced conflict resolution and negotiation, and more effective written communication. Overall, effective communication enhances various skills, including clarity and articulation, active listening, nonverbal communication, empathy, conflict resolution, negotiation, presentation, and written communication. By consciously practicing and refining these skills, individuals can become more effective communicators, leading to improved personal and professional growth.

Conclusion 

Communication is key in business, and those organizations that have been able to master this crucial art of open and honest channels of communication between leaders and employees, and vice versa, will be best placed to reap all of the benefits. With open, honest and effective communication organizations will be able to mitigate conflict, increase employee engagement, improved productivity, a healthy workplace culture, boosted employee satisfaction, and increased innovation. 

Can being a great communicator be taught? You bet it can! Anyone can be a great communicator with training and practice and as an added bonus, it can make you a better leaders. The best communicators and leaders spend time developing, practicing and incorporating feedback into their communication efforts. These skills can be honed by doing a leadership management and teams course , and/or a leadership and organizational development course from a leading online university that offers MBA and BBA programs. 

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Common types of communication in the workplace

Experts maintain that there are four common types of communication in the workplace, namely verbal, nonverbal, written, and visual. Verbal, or oral communication among employees and managers plays an important part because at its core it means using speech to share information with other people. 

Verbal communication: Verbal communication involves the use of spoken words, tone of voice, and effective listening. It helps in resolving misunderstandings by providing clarity and immediate feedback. Through face-to-face conversations, phone calls, or video conferences, individuals can express their thoughts, ask questions, and seek clarification in real-time, ensuring clear understanding and reducing the chances of misinterpretation.

Nonverbal communication: Nonverbal cues such as body language, facial expressions, and gestures convey important information in workplace interactions. Paying attention to nonverbal cues helps individuals understand emotions, attitudes, and intentions, which can aid in resolving communication problems. For example, observing signs of frustration or confusion allows others to respond appropriately and offer support or clarification.

Written communication: Written communication, including emails, memos, reports, and documentation, provides a clear and permanent record of information. It helps overcome communication problems by ensuring that details are accurately conveyed, allowing individuals to refer back to messages for reference or clarification. Written communication also provides time for thoughtful reflection and revision, reducing the likelihood of misunderstandings caused by hasty or impulsive responses.

Visual communication: Visual aids such as charts, graphs, diagrams, and presentations can enhance understanding and overcome communication barriers. Visual communication simplifies complex information, making it easier to grasp and remember. Visuals can be especially useful when dealing with diverse audiences or when language barriers exist, as they transcend linguistic differences and convey information in a universally understandable manner.

How to develop communication skills as a manager

Having effective management communication and an effective communication strategy can help improve many aspects of a business. There are many ways you can improve management communication in the workplace, as every company is different. Some of the best practice tips on how managers can develop and improve their management communication skills are, work on writing skills, create an open channel for communication, listen and be receptive, involve your team and be transparent, and have a primary channel of communication. 

How to develop communication skills between managers and employees at work

It goes without saying that that the importance of communication between managers and employees is one of the most important factors of any successful business. Clear and effective communication helps ensure everyone is on the same page regarding objectives, direction, and expectations. It means everyone knows where they stand. Experts maintain that there are six ways to improve communication between managers and employees and those are, meet weekly, have regular 1-2-1s, keep employees in the loop, have an open door policy with managers, take advantage of tools that improve communication, and ask for and give feedback.

How to improve communication skills of employees working remotely

There is an expression that goes, "out of sight, out of mind." When managers are dealing with employees that are not in an office environment daily, communication levels and frequency of communication can slip. But this need not be the case. Fortunately, there are examples you can look to for inspiration and guidance as you adapt to the dynamics of managing remote working teams. Good communication skills means saying good morning either on a video or via a message in Teams, engaging in casual chit chat, and trying to meet offline when possible. Be proactive with communication and don't just wait for planned meetings, and respect time differences.  

Challenges of communication training for employees

Communication is a vital skill for any trainer, whether delivering online or in-person sessions, facilitating group activities, or providing feedback. However, lack of communication and communication challenges and barriers can arise in any training scenario, affecting the quality of learning outcomes and the satisfaction of the participants. But all hope is not lost. There are ways to address these issues and ensure effective communication with training stakeholders. Identify the audience, choose the right mode of training that suits attendees, use clear and concise language, handle difficult situations, and finally evaluate and improve by using surveys, tests, observations, or feedback forms, to measure the effectiveness and impact of your communication on your audience's learning outcomes and satisfaction.

Should you invest in a leadership and communication training course for your staff?

In short, the answer is yes. The right leadership and communication development program can improve productivity, employee retention, engagement levels, corporate culture, and internal hiring. More and more studies are showing that effective communication and communication-related skills amongst employees contribute to some of an organization’s most important KPIs, including profitability, productivity, and client engagement. Whilst on the subject of leadership training, it has been proven that leadership development boosts employee engagement, increases the organization's ability to deal with gaps in the talent pipeline, and reduces the headaches and costs associated with turnover. 

What are the best communication training programs?

People learn in different ways and in accordance with their own timeframes. This is why organizations should take these things and more into account before settling on training programs that are right for your organization. Although we're biased, at Nexford, we have a broad range of online courses for you to take, whether you're interested in entrepreneurship, AI, leadership, data analytics and much more.

Mark is a college graduate with Honours in Copywriting. He is the Content Marketing Manager at Nexford, creating engaging, thought-provoking, and action-oriented content.

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How Great Leaders Communicate

• Carmine Gallo

Four strategies to motivate and inspire your team.

Transformational leaders are exceptional communicators. In this piece, the author outlines four communication strategies to help motivate and inspire your team: 1) Use short words to talk about hard things. 2) Choose sticky metaphors to reinforce key concepts. 3) Humanize data to create value. 4). Make mission your mantra to align teams.

In the age of knowledge, ideas are the foundation of success in almost every field. You can have the greatest idea in the world, but if you can’t persuade anyone else to follow your vision, your influence and impact will be greatly diminished. And that’s why communication is no longer considered a “soft skill” among the world’s top business leaders. Leaders who reach the top do not simply pay lip service to the importance of effective communication. Instead, they study the art in all its forms — writing, speaking, presenting — and constantly strive to improve on those skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Achieving Successful Business Communication

Introduction.

Communication is a very essential tool for the success of all business types. Success in this perspective can be identified by the achievements of the business which depend on the relationship between the management and the employees. It is also important to maintain high-quality relations with customers for the business to prosper. In addition, communication enables a company to address its market availability in identifying and analyzing its competitive position in the market. It is only through communication that a business can establish its performance from which it can realize and determine new and effective marketing strategies. The business is able to know whether it is a market leader, market challenger or a small market holder.

The most common communication methods on marketing are promotions and advertisement. Business communication can be very difficult at times but with the proper cooperation of models, the process gets simpler. Marketing communication models should consist of the sender, the message to be delivered, the medium through which the message will be delivered, the recipients as well as feedback.

In this essay, I will present the basis of communication, the steps involved in achieving efficient business communication skills as well as some examples. I will also look at some of the factors that are to be put into consideration when choosing a communication method. Finally, I will look at direct marketing as the most effective form of business communication, sales promotion and the use of the media in advertising.

Rationale for communication

With good marketing communication, a company or business is in a position to determine and improve its market share in the business world. Communication helps in evaluating a company’s operations from which it gets views from the public and knows how its products are ranked. The company will be able to employ better tactics in order to increase the market share as well as ensure customer satisfaction. Negative feedback concerning a certain product helps the company in identifying its weak areas in order to improve the quality of its product. All this is aimed at ensuring that the business gets returns as profits.

By working with other businesses, I have learned that the main purpose of communication in business is to inform customers of the existence of certain products or services so that they can buy them. Through marketing, the business is able to persuade its consumers to buy its product, and as a result, it benefits by registering sales increases which ensure maximum profits. Good communication attracts many people to a company’s products who in turn market the product by informing their friends and relatives. A business communication strategy that works best at earning customers’ confidence in the media. From my experience, I have learned that it is always good to appreciate companies and businesses that extra hard to maintain the customers’ satisfaction.

With the highly increasing competition in the business world, it takes communication to provide the necessary information to the consumers to help them compare different products. There is, therefore, the need for companies to do enough research when deciding on strategies to be used in marketing that would create the biggest impact on its clients.

Steps in achieving successful business communication

The first step in achieving successful communication is to identify any barrier in the business. This can be through sharing of ideas to classify challenges that are facing. Such challenges can be obtained by reviewing the daily activities that are carried out. A list of questionnaires may be necessary to give guidance to the review process. Some questions that may be included are: Have the employees been provided with good working conditions? Are they happy with what they are doing? Has the business been able to satisfy all its clients? Is proper information provided to all stakeholders? Is there a good flow of conversations?

While I was working in You – the Spa , one of my areas of concern was employee motivation. I made sure that employees were given incentives not only by paying them fairly but also by allowing them to air their views and trying to help them when faced with difficult situations. In addition, I went to the extent of organizing employees’ come-together parties where we celebrated any specific achievement made; we also had birthday parties for each and every employee. I tried to help them set goals, not only for the Spa but also for their own benefit. My main aim was to make sure that all employees were happy working for my organization because I knew this would be reflected in our customer service.

After reviewing the above issues, then the business has to address these challenges and prioritize those with the most adverse effects to the business. For instance, I once had a case of unsatisfied customers and after handling it, they got contented and left happy. By addressing the challenges faced, not only in businesses but also in other social organizations, the relationship is generally strengthened. It is, therefore, necessary to develop proactive and constructive communication skills in order to tackle these challenges early enough before they turn to the crisis. Once a challenge has been identified, its possible causes should be addressed systematically.

During my work experience, I have learned that communication is more than just giving out messages; it involves speaking, listening, sending and receiving messages. In communication, listening is the key element to make it a success although, without action, the information sent across will be less useful. For business communication to be effective, therefore, listening has to be proficient. When a company is faced with challenges, for instance, it is important to allow those who are aware of the problem to give their ideas concerning the subject. Though it may not always be easy to hold back and let others give their opinion, the practice is necessary for efficient communication in businesses.

After listening to different views on solutions to the problem at hand, a business then moves forward and defines what it intends to accomplish. This is a very critical stage and one has to be proactive in order to achieve success. For instance, one of the suggested solutions may be to improve the business’s relationship with its clients. Strategies to achieve this includes but are not limited to: answering calls in a polite manner, addressing all customers’ concerns, listening and responding to complaints, providing information and thanking customers for their loyalty. This helps in earning consumers’ confidence.

In 2006, I Completed the Incubator Seminar in Front Desk, System Development, and Compensation Plan for Employees, administered by Strategies Advanced Business Education Company from where I learned about the preparation of a communication plan. This is a plan that is prepared after a business defines what it wants to achieve. Things to be included in the plan include: taking employees to seminars that cover topics such as customer care, organizing get-together parties between employers and employees, rewarding employees, holding regular meetings, including major stakeholders in business decision making, and assurance to personal service among others. This plan does not concentrate on solving past problems but on laying down a good foundation that guarantees the future success of the business. A communication plan should take into consideration the availability of resources as well as the objective of the business; whether it is a long time or short time.

Once a communication plan has been prepared, the business now focuses on implementing it effectively. The expected outcome should be kept in mind and the main constituent of the plan reviewed to make sure they are in line with the expected result. The implementation process should involve all business stakeholders but with one member in charge of the process. Once the implementation process is comprehensively in place, the business should reflect on the process to check if it has met the objective of the plan.

The final step towards successful business communication is the evaluation of the results. The business should look back on the initial objectives and compare them with the results achieved to see if the expectations have been met. Once the business is satisfied with the results, it should thank all the parties involved in the process.

Factors to consider when choosing a form of communication

Customers’ needs and demands have changed with time especially with the various products to choose from. The big question today is, with the many competitive products in the market, what will the consumers choose? And how will marketers reach these clients? The media has expanded and new technologies have emerged. For a business to prosper, businessmen should take time to identify and familiarize themselves with customers’ needs. In order to serve clients better; whether old or new ones, businessmen have to first understand them well because different customers have different needs and preferences and they respond differently to different circumstances. Customer service management should be provided in every business organization. Through work and experience, I have realized that all staff members should be provided with sufficient education on customer care provision. Identifying consumers and forming a good relationships with them is the first and key step towards success in any business establishment. This can be achieved through the creation of an atmosphere where the client will feel free to ask for anything. Welcoming and greeting them, calling by their names, showing interest in some events in their lives among others constitute them from moving to other competitors for similar services. For instance, in you-The Spa, I made use of this idea to ensure clients were not kept in the waiting room for more than fifteen minutes, but rather provided with other services such as manicures or quick massages as they waited to be served. This ensures that they don’t feel like their time is being wasted which would otherwise annoy them and may push them away.

Often customers are concerned about the cost as well as the time they spend in obtaining a certain product. Businessmen should therefore adjust these two elements to suit the consumers’ needs as well as their own benefits. For instance, if the goods are made available within the customers’ reach, they will not need to drive far in order to acquire those goods but will buy those within their reach. Today, many products and services have become very competitive which has made some businessmen provide quick delivery methods in order to attract more customers. After identifying and obtaining potential clients, the supplier needs to improve service delivery methods that will ensure that ordered goods are delivered within the shortest time possible. Regular operations should be maintained including opening and closing periods of the business premises, methods of payment and provision of other services such as credit facilities.

External business communication

External business communication involves the use of brochures as well as different forms of advertisement, telephone calls and the use of the internet. The internet has become a very popular mode of communication not only in our social lives but also in business operations. Many businesses are using the internet to carry out their normal operations. This is because the internet is cheap and fast in the delivery of messages. With the changing times, many people are getting access to the internet and becoming more and more dependent on it for their daily activities. In external business communication, the most important thing is the image of the organization that is portrayed to the public. The logo should give a clear representation, the business letterhead should be intended to market self-explanatory and the telephone messages should give a reflection of the professional ability of the business.

Direct marketing

Direct marketing involves one on one approach between the buyer and the seller where marketers meet their targeted customers directly with the products to be sold. It’s a form of direct communication between the producers and the consumers. Direct marketing can be through telephone calls, emails, or the use of catalogs where producers send information on certain products or services directly to potential customers. For this method to be effective, the producer needs to have the contact information of the potential clients such as email addresses, telephone numbers, and mailing addresses. This method is the most cost-effective marketing strategy compared to the other methods but it requires cautious execution.

Direct marketing has been widely used over the years. With the improved technology, businessmen can keep customers’ mailing lists into punched cards and store information on magnetic tapes that are more secure. Computers are also advantageous to businessmen since they reduce the number of documents that have to be stored thus creating more space in the workplace. This way, marketing became easier and potential customers can access any information within seconds.

Businessmen are now keeping stock records and making accounts on computers making direct marketing even easier especially in supplies management. Today, almost every business organization relies partly or wholly on direct marketers to advertise its products and services. However, direct marketing requires more than just advertising. Clear objectives have to be laid down with more emphasis on a good relationship between the business and the customer. With the increased global competition, creativity has to be applied in order to make direct marketing successful.

Other forms of businesses may choose to market their products directly to the final consumer. This is done by the use of sales representatives who personally deliver goods to the doorsteps of customers. This method is best applicable in small companies which are introducing their new products and searching for clients. Through experience, I have realized that this marketing strategy is not only cheap but also efficient. While working in the spa, I designed a plan for launching a personal cosmetic line, Lava Rache and I used direct marketing which turned out to be cost-effective in creating public awareness for these products. It proved to be much cheaper compared to advertising mediums and promotion methods since the sales representatives’ payments depend on the sales made. The company is guaranteed increased sales and the final consumers can as well give their feedback which enables the business to improve the quality of its products where necessary. Direct contact with customers eliminates the costs that would have otherwise been used on discounts or middlemen as payments.

Almost all business organizations use promotion as a way of making their products or services known to the public. Promotion can be done through the media, such as the use of TV, radio, magazines, newspaper, or the internet. A promotion plan should be purposed on increasing sales and creation of the good corporate image. It can also be used to introduce new products.

Most promotion services involve discount offers which will affect the whole chain of transactions from the wholesalers down to final consumers. Since the discounts are offered for only a short period of time, all parties involved in the sales will purchase products in large quantities in order to enjoy the discount. In the end, consumers will get used to those products to the point of buying them even without the discount offer.

As the company becomes exposed, it realizes that it has a social responsibility to the community and all its stakeholders (the shareholders, customers, staff, society, government, etc). Through communication, companies are able to increase their sales which calls for increased profits and consequently, increased shareholders returns. It is the duty of the company to ensure that consumers get high-quality products as well as the provision of good working conditions. All these are best achieved through effective communication.

The most commonly used mode of advertisement by businesses is the media. This is due to its easy accessibility unlike other modes of communication such as newspapers. Effective media communication requires the use of simple language that is easy for the targeted audience to understand. However, the message should be informative enough and it should reflect the business’s mission statement as well. A business’ participation in social activities can be an added advantage in attracting the intended customers. Lastly, sound bites should be obtained from people with authority or holding high positions in the business in order to demonstrate how the business is committed to success.

Sound Bites

Sound bites are brief statements that are obtained from interviews of highly respected people such as politicians and business managers. They clearly state the aim of a business and the nature of certain products. It is therefore the duty of those who are responsible for editing to ensure that they get only the most important points. The points taken are then included in the news broadcast. For sound bites to be effective, the language used should have a clear but brief description that can be easily repeated.

These are impressive propositions that are widely accepted by their own merits. They are usually employed in business advertising to draw people’s attention towards particular features of a certain item. Like sound bites, slogans should give an impression of the benefits of a specific product. They too should be straight and concise, giving an incredible perception about the merchandise and making the consumer feel the need to have that particular product. The first step in designing a persuasive message is to identify the problem then find a fundamental assumption between the interests of both the business and the audience. The last step is to devise a message with a question statement at the end.

A slogan portrays the finest reflection of the product. It is always aimed at making the item appear as the best there is in the market. Examples of such slogans include: ‘Guinness is good for you’, Persil –‘washes whiter’. Some slogans used in water conservation include: ‘conserve water and conserve life’, ‘cut one tree plant two’, ‘rainwater tank, won’t break the bank’. The message in slogans is meant for a specific intention and for a particular audience. A good example of a slogan that has been productive is ‘keep that school girl completion’, Palmolive soap, ‘for survival obey your thirst spirit’. An example of a slogan meant for a specific audience is ‘choosy mother choose Jif peanuts butter’.

The success of any marketing activity in a business depends largely on the way in which the marketing message is sent and received by the targeted customers. Attention and respect are good values for marketers to show their customers in order to succeed in persuading them to buy their products. It is in the best interest of customers that they get all products under one roof to avoid moving from one store to another. Marketers should, therefore, ensure that all their products are easily accessible to customers at all times. The use of proper and polite language is an essential tool for marketers in persuading customers, especially for direct marketers since they interact with the customers instantly.

Success does not come easily especially in business where one needs to compete with the growing competitive world. In order to make business communication a success, companies should clearly identify the needs of their customers and develop good relationships between the customers and the employees as well. In the recent future, the direct marketing may replace most of the other conventional ways of advertisement because it is proving to be the most effective and most businessmen and marketers have been using it of late. The success of direct marketing has been greatly contributed by the use of the internet. Direct marketing is way better compared to a conventional advertisement which is very costly considering that the outcome cannot be predicted. The high competition in the markets requires skillful marketers in order to persuade customers to choose their products. It is therefore the duty of business managers to ensure that all their marketers receive the required training on proper marketing strategies in order to ensure maximum sales. It is very clear that marketing is the backbone of a successful business and it should therefore be taken seriously and handled professionally.

Cite this paper

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1.1 Why Is It Important to Communicate Well?

Learning objectives.

• Recognize the importance of communication in gaining a better understanding of yourself and others.
• Explain how communication skills help you solve problems, learn new things, and build your career.

Communication is key to your success—in relationships, in the workplace, as a citizen of your country, and across your lifetime. Your ability to communicate comes from experience, and experience can be an effective teacher, but this text and the related business communication course will offer you a wealth of experiences gathered from professional speakers across their lifetimes. You can learn from the lessons they’ve learned and be a more effective communicator right out of the gate.

Business communication can be thought of as a problem solving activity in which individuals may address the following questions:

• What is the situation?
• What are some possible communication strategies?
• What is the best course of action?
• What is the best way to design the chosen message?
• What is the best way to deliver the message?

In this book, we will examine this problem solving process and help you learn to apply it in the kinds of situations you are likely to encounter over the course of your career.

Communication Influences Your Thinking about Yourself and Others

We all share a fundamental drive to communicate. Communication can be defined as the process of understanding and sharing meaning (Pearson & Nelson, 2000). You share meaning in what you say and how you say it, both in oral and written forms. If you could not communicate, what would life be like? A series of never-ending frustrations? Not being able to ask for what you need or even to understand the needs of others?

Being unable to communicate might even mean losing a part of yourself, for you communicate your self-concept —your sense of self and awareness of who you are—in many ways. Do you like to write? Do you find it easy to make a phone call to a stranger or to speak to a room full of people? Perhaps someone told you that you don’t speak clearly or your grammar needs improvement. Does that make you more or less likely to want to communicate? For some, it may be a positive challenge, while for others it may be discouraging. But in all cases, your ability to communicate is central to your self-concept.

Take a look at your clothes. What are the brands you are wearing? What do you think they say about you? Do you feel that certain styles of shoes, jewelry, tattoos, music, or even automobiles express who you are? Part of your self-concept may be that you express yourself through texting, or through writing longer documents like essays and research papers, or through the way you speak.

On the other side of the coin, your communications skills help you to understand others—not just their words, but also their tone of voice, their nonverbal gestures, or the format of their written documents provide you with clues about who they are and what their values and priorities may be. Active listening and reading are also part of being a successful communicator.

Communication Influences How You Learn

When you were an infant, you learned to talk over a period of many months. When you got older, you didn’t learn to ride a bike, drive a car, or even text a message on your cell phone in one brief moment. You need to begin the process of improving your speaking and writing with the frame of mind that it will require effort, persistence, and self-correction.

You learn to speak in public by first having conversations, then by answering questions and expressing your opinions in class, and finally by preparing and delivering a “stand-up” speech. Similarly, you learn to write by first learning to read, then by writing and learning to think critically. Your speaking and writing are reflections of your thoughts, experience, and education. Part of that combination is your level of experience listening to other speakers, reading documents and styles of writing, and studying formats similar to what you aim to produce.

As you study business communication, you may receive suggestions for improvement and clarification from speakers and writers more experienced than yourself. Take their suggestions as challenges to improve; don’t give up when your first speech or first draft does not communicate the message you intend. Stick with it until you get it right. Your success in communicating is a skill that applies to almost every field of work, and it makes a difference in your relationships with others.

Remember, luck is simply a combination of preparation and timing. You want to be prepared to communicate well when given the opportunity. Each time you do a good job, your success will bring more success.

Communication Represents You and Your Employer

You want to make a good first impression on your friends and family, instructors, and employer. They all want you to convey a positive image, as it reflects on them. In your career, you will represent your business or company in spoken and written form. Your professionalism and attention to detail will reflect positively on you and set you up for success.

In both oral and written situations, you will benefit from having the ability to communicate clearly. These are skills you will use for the rest of your life. Positive improvements in these skills will have a positive impact on your relationships, your prospects for employment, and your ability to make a difference in the world.

Communication Skills Are Desired by Business and Industry

Oral and written communication proficiencies are consistently ranked in the top ten desirable skills by employer surveys year after year. In fact, high-powered business executives sometimes hire consultants to coach them in sharpening their communication skills. According to the National Association of Colleges and Employers, the following are the top five personal qualities or skills potential employers seek:

• Communication skills (verbal and written)
• Strong work ethic
• Teamwork skills (works well with others, group communication)
• Analytical skills

Knowing this, you can see that one way for you to be successful and increase your promotion potential is to increase your abilities to speak and write effectively.

Effective communication skills are assets that will get you there.

Maryland GovPics – Baltimore Jewish Council Meeting – CC BY 2.0.

In September 2004, the National Commission on Writing for America’s Families, Schools, and Colleges published a study on 120 human resource directors titled Writing: A Ticket to Work…Or a Ticket Out, A Survey of Business Leaders . The study found that “writing is both a ‘marker’ of high-skill, high-wage, professional work and a ‘gatekeeper’ with clear equity implications,” said Bob Kerrey, president of New School University in New York and chair of the commission. “People unable to express themselves clearly in writing limit their opportunities for professional, salaried employment.” (The College Board, 2004)

On the other end of the spectrum, it is estimated that over forty million Americans are illiterate, or unable to functionally read or write. If you are reading this book, you may not be part of an at-risk group in need of basic skill development, but you still may need additional training and practice as you raise your skill level.

An individual with excellent communication skills is an asset to every organization. No matter what career you plan to pursue, learning to express yourself professionally in speech and in writing will help you get there.

Key Takeaway

Communication forms a part of your self-concept, and it helps you understand yourself and others, solve problems and learn new things, and build your career.

• Imagine that you have been hired to make “cold calls” to ask people whether they are familiar with a new restaurant that has just opened in your neighborhood. Write a script for the phone call. Ask a classmate to copresent as you deliver the script orally in class, as if you were making a phone call to the classmate. Discuss your experience with the rest of the class.
• Imagine you have been assigned the task of creating a job description. Identify a job, locate at least two sample job descriptions, and create one. Please present the job description to the class and note to what degree communication skills play a role in the tasks or duties you have included.

The College Board. (2004, September). Writing skills necessary for employment, says big business: Writing can be a ticket to professional jobs, says blue-ribbon group. Retrieved from http://www.writingcommission.org/pr/writing_for_employ.html .

National Association of Colleges and Employers. (2009). Frequently asked questions. Retrieved from http://www.naceweb.org/Press/Frequently_Asked_Questions.aspx?referal= .

National Commission on Writing for America’s Families, Schools, and Colleges. (2004, September). Writing: A Ticket to Work…Or a Ticket Out, A Survey of Business Leaders . Retrieved from http://www.writingcommission.org/pr/writing_for_employ.html .

Pearson, J., & Nelson, P. (2000). An introduction to human communication: understanding and sharing (p. 6). Boston, MA: McGraw-Hill.

Business Communication for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Communication is key in the workplace. Here's how to improve

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Why is communication important in the workplace?

7 common types of communication in the workplace

The benefits of good communication in the workplace

8 reasons to work on your communication skills

8 ways to develop communication skills at work

How to improve communication when working remotely.

Communication, communication, communication. We all know it’s important, but communication skills can be challenging to develop and implement at work. The rise of remote and hybrid work hasn’t made it any easier, either. 

Yet, effective communication at work can be transformative for individuals, teams, and businesses. We’re here to show you why communication is important in the workplace and how to start building your and your team’s communication skills today. 

Why is effective communication important in the workplace?

Communication in the workplace is important because it boosts employee morale, engagement, productivity, and satisfaction. Communication is also key for better team collaboration and cooperation. Ultimately, effective workplace communication helps drive better results for individuals, teams, and organizations. 

To take it a step further, specifically as a manager, building good communication skills has profound short- and long-term benefits for your organization. An effective communicator is able to motivate their team to get more done with better results and fewer misunderstandings. And who doesn’t want fewer misunderstandings?

All of these things can contribute to the company’s success — and to your own personal success as a leader.

Not all work communication is made equal. We’ve all had the experience of sitting through a boring, lengthy meeting with the thought, “This should have been an email.” 

Different communication channels are ideal for different types of communication. Depending on the type of information being conveyed, those different channels can enhance — or detract — from how it is received. An effective communicator will develop different skills and tools to match the type of communication needed.

1. Leadership communication 

Leaders often deliver one-way communications to their teams. The goal may be to inform or update, such as a memo about a new company policy or a change in direction. Leaders also often communicate to persuade, encourage, and inspire commitment. They often communicate through stories more than data.

2. Upward communication 

Managers (and team members) often have to communicate with their own managers and with other leaders who are not in their direct chain of command. These may take the form of memos/emails, reports, or a slot in a standing meeting. Regardless of the format, these types of communications should be considered more formal. 

3. Updates 

Since they’re brief by nature, updates often fall short of being a type of strong communication. Use a visual tracker or dashboard to carry the load, and save your verbal or written commentary for drawing the audience’s attention to what is most important — typically, what requires action or further involvement from them. This might include surprises, obstacles, and potential risks, as well as wins.

4. Presentations

These formal communication events tend to receive the lion’s share of attention, for good reason. Presentations are communication tools that are typically aimed at a larger audience with higher stakes. They have objectives like informing, influencing, and persuading. In addition, many people fear public speaking , and thanks to TED and other series, we have a high expectation for entertainment as well as insight. 

5. Meetings 

Meetings, whether large or small, are a critical part of a workplace’s internal communication strategy . They’re also one of the least understood and most overused types of communication. Effective meetings build synergy between teams and quickly communicate information that would have a high potential to be misunderstood in another format (like email). The best meetings are highly collaborative and leave participants feeling energized, not drained.

6. Customer communications 

Communicating with customers can run the entire gamut discussed above, from one-offs to face-to-face , virtual, spoken, or written, formal to ad hoc. In general, all of the considerations of communication among employees go double for customers. Be deliberate and plan your messages to provide what your customer needs, in the way they prefer, and create a positive impression for the company and the product.

7. Informal interactions 

Informal communications include the emails and chats you engage in all day: making requests, asking for information, responding to requests, and giving or receiving support and guidance. In addition to moving the work of the organization forward, these informal communications have secondary objectives of forming social connections , building culture, establishing trust , and finding common ground.

When employees are directly involved in work products and initiatives, it helps to foster a sense of ownership in the company’s future. It also makes them want to work to improve things like the company’s profitability, customer satisfaction, and brand.

Let’s take a look at some ways that building your communication skills cascades down through your organization — and directly impacts its bottom line.

1. Better engagement

Better communication results in greater employee engagement , which is a key metric for employee productivity and potential retention. It reinforces that your people are key contributors and people who the company values for their unique skills and experience. In other words, their contribution — and input — truly make a difference. 

2. Increased morale

Team members with low job satisfaction take more time off of work, are less productive when in-office, and often negatively impact the productivity of other employees when they are present. However, when an employee has an understanding of the work that they have to do and how it connects to the overall success of the team, they bring more energy and pride to their work. 

3. Improved productivity

Better communication techniques help employees to better comprehend their roles, which in turn helps employees perform their assigned duties better. Resources and time can be saved through these techniques, therefore getting more work done and reducing stress .

4. Reduced churn

From customer support representatives to senior technical staff, experience equals value to customers and to the company. And no organization wants to waste the huge costs of recruiting and training good employees by having them leave quickly. As a key factor in employee satisfaction and engagement, communication adds value to the organization by reducing the turnover of skilled and seasoned staff members. 

5. Greater loyalty

Longer-term, keeping employees for many years can add strength to the company and impact the bottom line. Many jobs require years of experience before an employee has sufficient expertise to drive innovation, solve critical problems , and lead others. How an employee feels toward the company — based on how they feel they are treated and valued as individuals — impacts how loyal they will be.

6. Better collaboration

Most companies today use technologies that don’t require team members to be in the same room, the same building, or even the same country. This shift presents new communication challenges, which means managers can facilitate collaboration by helping groups communicate effectively when using the latest technologies. 

7. Fewer workplace conflicts

Many conflicts originate with miscommunication . Poor communication can create negative relationships or even toxic or hostile work environments . Building clear communication can improve company culture and prevent misunderstandings between managers and employees . This includes honing and refining communication styles that focus on listening to others, having empathy, and considering individual differences. 

8. Greater motivation

Psychologists have found that unless people understand the “why” of a concept, they will be less likely to understand or remember it. The same goes for many aspects of people’s work lives. As a manager, one key communication skill is hearing the “why” and following up with a “because.” This approach will help you motivate employees .

Now that you understand the importance of good communication at work, you need to know how to develop those skills. Remember: effective communication is about active listening — while it may seem counter-intuitive, a “listener-first” approach will often help you structure the delivery of your message. 

Here are 8 more tips for developing your communication skills .

1. Think it through

There are many communications frameworks, but if you want to improve your communication skills, start by getting in the habit of thinking through these 5 questions for any communication you create:

• Why are you communicating?
• Who is the receiver, audience, or participant? 
• What is your goal or objective? 
• What do you want the recipient to do as a result of the communication? 
• What format will best accomplish your goal? 

If you struggle to answer these five questions, you should spend some additional time thinking about how and why you’re communicating. Then, test your understanding with co-workers or your manager.   

2. Give it time

Plan what you want to say and review your communication to make sure it’s actually doing the job you need it to. For written communications, especially, this means: revise, revise, revise. Remember, great communication might seem effortless, but it rarely is.

3. Make it easy

Workplace communication almost always has a larger goal. People are busy. Don’t make them work too hard to understand what you are saying and what you need them to do. State your objective and main point from the beginning of a presentation or written communication so that your audience knows where you’re going. Then fill in the details.

4. Simplify

While you don’t want to condescend or “dumb it down,” in everyday work communications, be mindful of not making the other party work too hard to understand. Find a clear, simple phrasing to encapsulate your point. Repeat it at the beginning, middle, and end, and consider using a simple visual or metaphor to make your point clear and memorable.

5. Experiment and diversify

Work on developing different tactics for different communication needs. Focus on experimenting with one aspect of your communication at a time. For example, spend a week paying extra attention to how you structure informal communications. Then spend a week trying different structures for formal meetings or updates.

6. Practice and reflect

Be deliberate about reflecting on what goes well and what doesn’t in your day-to-day communications. Maybe an email to your manager didn’t go well. Can you see how it might have been misinterpreted? What would you do differently next time? Similarly, if a conversation with a co-worker didn’t yield the expected results, try to identify whether you clearly communicated what you needed. 

7. Consider the full package

Consider recording yourself through a few interactions to gain insight into what your full package is communicating in your daily interactions with your team. Do you make eye contact? Is your facial expression relaxed and confident, or tense? How’s your body language? Do you leave time for questions and clarification? 

8. Seek feedback

Ask a few trusted co-workers and your manager to rate your communication skills. Start by asking them to rate (i.e., on a scale of 1-10) your written and spoken communication separately. Then ask these 3 questions: 

• What one thing should I start doing to communicate better with you?
• What one thing should I stop doing in my communications with you?
• What one area or skill should I work on to improve how I communicate in this organization?

Communicating well is even more important for leaders and managers during remote work . Doing it well can help build trust and connection with your team and avoid some of the frustrations that come from miscommunication. 

Here are a few areas to consider to improve remote communication:

1. Clarify expectations 

State expectations upfront and repeat them at the end of a communication . Even better, ask the other person to restate their understanding of your expectations. 

2. Engage in 2-way flow 

Being remote can make it easier for employees to check out and disengage. Be deliberate and creative about giving others a role in communication. Ask questions, use polling and ranking tools, and solicit responses in the form of emojis, gifs, or one-word descriptors.   

3. Remember the power of in-person 

A lot can be misinterpreted in the flat space of text without additional cues like tone of voice and facial expression. Don’t default to communicating solely through text or chat. A well-crafted team Zoom call or in-person meeting can establish a better connection and shared understanding, giving others a chance to surface areas of misalignment.

4. Focus on quality 

People may feel protective of their time when working remotely, so make sure that live events are well-thought-out. Send agendas, meeting objectives, or background reading ahead of time to help people prepare to have productive conversations.

5. Create an informal space 

Assuming good intentions and a sharing culture are both foundational for effective day-to-day communication at work. That said, they’re hard to build and maintain without opportunities for casual interaction like happy hours or non-work Slack channels . 

6. Show you care 

You don’t have to spend a lot of time checking in with people and asking about their personal lives. But, now more than ever, it’s worth reminding yourself that the recipients of your communications are real people who have their own challenges, distractions, hopes, and fears. Before getting on a video call or firing off an email, try picturing that person on the other end.

Start communicating better today

Every year communication tops the list of skills in demand by employers. There's a reason. Communication is what makes our professional and personal relationships go smoothly. It's how we show care, catalyze change, and get things done. Business coaching for your team and yourself can help with this skill.

That's reason enough to improve — and keep improving — these important skills. Luckily, we can all learn to communicate better.

Boost your team's communication

Explore coaching techniques to enhance workplace dialogues and foster productivity.

Allaya Cooks-Campbell

With over 15 years of content experience, Allaya Cooks Campbell has written for outlets such as ScaryMommy, HRzone, and HuffPost. She holds a B.A. in Psychology and is a certified yoga instructor as well as a certified Integrative Wellness & Life Coach. Allaya is passionate about whole-person wellness, yoga, and mental health.

How to handle gossip in the workplace and encourage communication

What is nonverbal communication 10 different types (with examples), leverage love languages at work to improve your office culture, foster strong communication skills to enjoy professional success, why face-to-face communication matters (even with remote work), 10 essential workplace skills for success, team collaboration 101: learning the art of working together, nonverbal communication in the workplace: the secret to team trust, improve your interpersonal communication skills with these 6 tips, similar articles, 18 effective strategies to improve your communication skills, if expectations are falling short, re-examine your communication, why workplace flexibility matters and 4 ways to offer it, 6 proven ways to create a culture of engagement, feedback in communication: 5 areas to become a better communicator, 8 types of internal communication (and 4 factors that matter most), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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Importance of Communication in Business

Disclaimer: Jason Parks, president of The Media Captain, is the author of this article. Some resources within the article link to  themediacaptain.com  for more information.

Communication is such a critical component of owning a business and being a strong leader. When you have strong communication both internally and externally, it leads to better efficiency, clarity and results.

After recently celebrating the 10-year anniversary of our agency, The Media Captain , it allowed for me to reflect on the keys to success over the past decade. I would rank communication as the number one reason we’ve been able to grow like we have.

Communication is often overlooked, though. One study reveals 89 percent of people believe that effective communication is extremely important, yet eight out of 10 people rate their own business’ communication as either average or poor [ source ].

The purpose of this article is to highlight the keys to success for business communication.

Internal Communication

External Communication

• Strong Product Knowledge  

According to Forbes, 50 percent of employees feel they are being held back due to lack of transparency [ source ].

Strong internal communication builds a trust among a team. If an associate asks a question, it should get answered by management in a timely manner without a fluff response. If a key decision is being made, the team should be looped in.

Are there certain issues that are confidential and can’t be revealed immediately to an entire staff? Absolutely. A team with strong communication knows how to navigate the waters to decipher what can and cannot be shared while still maintaining a level of trust among the team.

When there is strong internal communication, associates have clarity as to what needs to be accomplished to improve themselves while also providing a better experience for the customer.

Our agency deals with hundreds of different businesses across many verticals. From small- and medium-sized to enterprise clients, there’s constant communication taking place.

We’re dealing with business owners, the spouses of business owners, CEOs, marketing managers and C-Suite executives. Some of the people we’re dealing with are extremely well versed in digital marketing while others we have to teach and guide more closely.

The key to success in dealing with all of these business professionals is product knowledge — and communication is a major ingredient in this.

Regardless of how good you are at communicating, if you don’t know your product or service inside and out, there is going to be friction. When you have product knowledge, you are able to answer questions more quickly, provide more depth and offer more clarity.

A study shows 58 percent of consumers are willing to spend more with companies that provide excellent customer service [ source ]. Imagine walking into Best Buy and dealing with the nicest guy or gal in the world. There’s a small issue, though. The associate doesn’t know anything about TVs, which is what you are inquiring about. This would leave you feeling frustrated.

Product knowledge is critical. Journalist Malcolm Gladwell famously stated it takes 10,000 hours to become an expert in something [ source ]. The bottom line is you have to invest in having quality associates and rewarding them for their hard work to ensure your communication is great.

There’s the famous saying that “the customer is always right.” As a business owner, I can tell you, this isn’t always the case.

If you feel the customer isn’t right and you communicate to them in a clear and concise manner while listening to their side of the story, there is a much greater chance the issue can be resolved.

The same sort of communication holds true internally among your staff. If someone is frustrated, there’s likely a reason.

If you are a good listener and have empathy, it will lead to stronger overall communication. And you cannot be an effective leader without it.

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Communication is the key to success in any business. Whether you are trying to sell a product , answer a query or complaint or convince your colleagues to adopt a certain course of action , good communication often means the difference between success and failure. Moreover, because of the globalisation of trade and the use of the Internet, the position of English as the international language of business is stronger than ever. ‘A man is as alive as he can communicate.’ (L. Ron Hubbard). This quotation emphasizes the importance of communication and its corresponding need. Communication plays a significant role in our lives at all levels. It is, in fact, an integral part or facet of our life. Communication is the only activity which is performed or indulged in all the time, and not occasionally or sporadically. The list of its benefits is endless. A glance at just a few of them will, however, suffice to underscore the importance and need for effective communication. Effective communication and success go together, for an individual as well as for an organization. It facilitates human endeavor and enhances all aspects of human life. Healthy working human relationships are the result of effective communication, as it influences and moulds human thinking, beliefs, frame of mind and value systems. It decides good human behaviour as well as social behaviour. In a way it helps to develop an effective democratic and multicultural society. It will not be an exaggeration to say that our personal, professional and civic lives revolve around communication. Communication has a definite role to play in business, as a business person spends 75-90% of his work-time in communication, whether it be speaking, reading, writing, or listening. Today, technological development, globalization and team-based organizational structures have given rise to a culturally diverse workforce in an organization. This, again, intensifies the need to communicate effectively. Higher administrative jobs require effective communication to a greater extent. It resolves conflicts between organizational complexity and individual needs. It encourages people to think in new ways. It boosts morale; motivates people; produces greater efficiency, leading to higher productivity; creates a healthy atmosphere, bringing about unity; maintains smooth functioning; promotes the control of factors necessary for successfully achieving the final goal of the organization; and so on. It helps quick decision-making. Reaching the final goal ensuring profitability is possible only with effective communication. Conversely, inability to communicate effectively will weaken the administration. It will result in problems like miscommunication, low morale, lack of motivation, inefficiency, chaos, lack of control, reduced productivity, lack of unity, and non-achievement of the final goal, and perhaps total failure. That is why effective communication is a must. Neglecting communication or underestimating its value and importance will take us back to the dark ages and will deprive us of all the latest developments. Good communication is today’s need. Its absence would make success unattainable

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Essay on Importance of Communication for Students and Children

500+ words essay on importance of communication:.

Communication is one of the important tools that aid us to connect with people. Either you are a student or a working professional, good communication is something that will connect you far ahead. Proper communication can help you to solve a number of issues and resolve problems. This is the reason that one must know how to communicate well. The skills of communication essential to be developed so that you are able to interact with people. And able to share your thoughts and reach out to them. All this needs the correct guidance and self-analysis as well.

Meaning of Communication

The word communication is basically a process of interaction with the people and their environment . Through such type of interactions, two or more individuals influence the ideas, beliefs, and attitudes of each other.

Such interactions happen through the exchange of information through words, gestures, signs, symbols, and expressions. In organizations, communication is an endless process of giving and receiving information and to build social relationships.

Importance of Communication

Communication is not merely essential but the need of the hour. It allows you to get the trust of the people and at the same time carry better opportunities before you. Some important points are as follows –

Help to Build Relationships 

No matter either you are studying or working, communication can aid you to build a relationship with the people. If you are studying you communicate with classmates and teachers to build a relationship with them. Likewise in offices and organizations too, you make relationships with the staff, your boss and other people around.

Improve the Working Environment 

There are a number of issues which can be handled through the right and effective communication. Even planning needs communication both written as well as verbal. Hence it is essential to be good in them so as to fill in the communication gap.

Foster strong team

Communication helps to build a strong team environment in the office and other places. Any work which requires to be done in a team. It is only possible if the head communicates everything well and in the right direction.

Find the right solutions

Through communication, anyone can find solutions to even serious problems. When we talk, we get ideas from people that aid us to solve the issues. This is where communication comes into play. Powerful communication is the strength of any organization and can help it in many ways.

Earns more respect

If your communication skills are admirable, people will love and give you respect. If there is any problem, you will be the first person to be contacted. Thus it will increase your importance. Hence you can say that communications skills can make a big change to your reputation in society.

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Don’t Go Overboard With Your Point

The conversation is about to express your thoughts. And to let the other person know what you feel. It is not mean to prove that your point is correct and the other person is wrong. Don’t Overboard other With Your Point.

Watch Your Words

Before you say something to Watch Your Words. At times, out of anger or anxiousness, we say somethings that we must not say. Whenever you are in a professional meeting or in some formal place, where there is a necessity of communicating about your product or work then it is advised to practice the same beforehand

Communication is the greatest importance. It is important to sharing out one’s thoughts and feelings to live a fuller and happier life. The more we communicate the less we suffer and the better we feel about everything around. However, it is all the more necessary to learn the art of effective communication to put across ones point well.

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Why Communication Matters

We communicate to create, maintain, and change relationships and selves..

Posted July 15, 2021 | Reviewed by Vanessa Lancaster

• Why Relationships Matter
• Find a therapist to strengthen relationships
• How we communicate helps relationships get off on the right foot, navigate problems, and change over time.
• In communication, we develop, create, maintain, and alter our relationships.
• We communicate to work our way through family changes and challenges in verbal and non-verbal ways.

I remember seeing a poster on my junior high classroom wall: “Communication is the Beginning of Understanding.” This spoke to me at the time. Yet, like so many people, I had never really thought much about communication. I would have described communication as sending and receiving messages.

Communication Is More Than Sending and Receiving Messages

In reality, communication is often about transmitting information. We send and receive messages with people in our lives. Daily, much of our communication consists of coordinating schedules, “What time are you getting home for dinner?” and negotiating whose turn it is to do the dishes, pay the bills, or take dinner to a friend who is ill. We send messages like, “It is your turn to let the dog out” and receive messages like, “Don’t forget to get dog food at the store” (if you have not guessed, a lot of the messages in my house are about the dog).

We might also blame problems on communication, talking about “communication breakdowns” or on a “lack of communication.” If we think about communication in these ways, we have missed so much that is important about communication. We have neglected how and why communication matters.

Communication Matters to Creating and Changing Relationships

We become aware of how Communication Matters when

• We confront issues with work-life balance.
• We experience positive events like the birth of a baby or winning an award.
• We have a friend does who does not do or say what we expect.
• We have disagreements over religious beliefs or political values.

Both positive and challenging events affect, reflect, and change our identity and the identity of our personal and family relationships. What do I mean by this? How did these relationships come into being? Well, think about the last time you started a new friendship or had a new member join your family. Through what you and the other person said and did, what we’d call verbal and nonverbal communication , these relationships took shape.

Sometimes relationships develop easily and clearly. They are healthy and pleasant. Other times, relationships develop in stress and storm and may be healthy or not. How we communicate helps relationships get off on the right foot, navigate problems, and change over time.

What is important to understand is that relationships are talked into (and out of) being. In communication, we develop, create, maintain, and alter our relationships. As we communicate, we become and change who we are. Think about how you have grown and changed as you communicate at home, at work, with friends, and in your community.

Communication Matters to Relationship and Family Identity

As we communicate, we co-create relationships and our own identity. As you think about your close relationships and your family, you can likely recall important events, both positive and negative, that impacted how you understand your relationship and yourself as a person.

Consider this example: one of my college students described a childhood family ritual of going out on the front lawn on Christmas Eve. The family sang Christmas carols and threw carrots on the roof for Santa’s reindeers. The family still does this annual carrot-throwing ritual in adulthood. You can picture them bringing their sometimes confused new partners and spouses out in the snow to throw carrots onto the roof and sing.

Why does this family still throw carrots and sing? Through this seemingly silly ritual, the family celebrates who they are as a family and the togetherness that is important to them. The family creates space for new people to join the family. Through their words and actions, members of the family teach their new partners how to be family members through carrot throwing and other vital experiences.

I am sure you can point to experiences that have been central to creating your relationships and your identity.

Communication Matters as We Face Change and Challenges

We also communicate to work our way through family changes and challenges. Family members or others may have different expectations of what our family and personal identity or should be. This is especially true when a family does not fit dominant cultural models, such as single-parent families, multi-ethnic families, stepfamilies, LGBTQ families, or adoptive families.

For me, becoming a stepfamily was highly challenging. We became a stepfamily when I was 12 years old. My mother had recently died, and my Dad surprised us, kids, introducing us to the woman he wanted to marry. We no longer matched the other families in the neighborhood where we’d lived most of our lives. We certainly did not feel like a family overnight.

It took my stepfamily several years to create an understanding of what it meant to be a family. As we interacted, and with many mistakes and some successes, we slowly came to understand what we needed and expected from each other to be a family.

For all of us, relationship and family identity is constantly developing and changing. In my case, I remember my stepmom reminding me to wear a jacket when going out in the evening, even into my 40s, and giving me advice about my health. At some point, our roles changed, and now, as she moves toward her 80s, more often than not, I am in the role of asking about her health and helping her with significant decisions. What it means to be a mother or daughter and what we expect of each other and ourselves change as we interact.

Communication Matters . Whether we are negotiating whose turn it is to feed the dog, how to become a parent, how to interact with a difficult co-worker, or how to celebrate with a friend who won a major award, it is in communication that we learn what to do and say. This is what I will write about in this blog as I reflect on what I have learned as a professor and researcher of interpersonal and family communication. I invite you to go on this journey with me. I hope to give you insights into your communication.

Communication Matters. Communication is the Beginning of Understanding . It is an exciting and ever-changing journey.

Baxter, L. A. (2004). Relationships as dialogues. Personal Relationships, 11 , 1-22. doi: 10.1111/j.1475-6811.2004.00068.x

Braithwaite, D. O., Foster, E. A., & Bergen, K. M. (2018). Social construction theory: Communication co-creating families. In D. O. Braithwaite, E. A. Suter, & K. Floyd. (Eds.). Engaging theories in family communication: Multiple perspectives (2nd ed., pp. 267-278). Routledge.

Braithwaite, D. O., Waldron, V. R., Allen, J., Bergquist, G., Marsh, J., Oliver, B., Storck, K., Swords, N., & Tschampl-Diesing, C. (2018). “Feeling warmth and close to her”: Communication and resilience reflected in turning points in positive adult stepchild-stepparent relationships. Journal of Family Communication, 18 , 92-109. doi: 10.1080/15267431.2017.1415902

Dawn O. Braithwaite, Ph.D., a professor of communication at the University of Nebraska-Lincoln, studies families and close relationships, especially step- and chosen families.

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Importance of Written Communication in Business

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Importance of Good Business Writing Skills

How to establish a default font in outlook for outgoing messages, how to cite an email in a reply.

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Successful business leaders are master communicators, whether in oral or written form. The digital age has transformed how businesses communicate with consumers, vendors and partners. Written business communication should be professional, clear and concise. Don't fall victim to poorly written communication, before you realize just how important written communication is for your business.

Creates a Permanent Record

All forms of written communication become a permanent record of ideas, incidents, proposals and other facts . The record helps business owners access information quickly, especially if it is written in a digital medium. Written communication is also used in legal proceedings, and can become the only defense for adverse legal actions taken against the company. For example, a former employee could say there were no grounds for his firing and he might sue you. If his employee file clearly documented complaints and code of ethics violations over the course of his employment, you can demonstrate cause.

Defines the Brand

Written communication is part of your brand. In general, most letters should have a professional tone, as well as proper English and solid grammatical skills. Without these, readers might think that the company is filled with illiterate people, who are unable to do a good job. After all, with all the help that computer programs offer in spelling, grammar and style, there is no reason for a writer to be unprofessional in communication.

Although most communication should be professional in tone , certain written formats such as social media and email, allow you to add some corporate personality to your brand. This is important in developing and establishing your brand. For example, Millennials have their own slang, and the way in which they create posts and respond to emails could benefit a company if they use the slang for this target group. Don't get carried away, keep slang to a minimum. Slang is there to relate to the group. Using too much slang, however, can detract from your message.

Establishes Loyal Relationships

Communication is about building relationships by conveying messages . Clear messages help build trust and integrity between the writer and the reader. Well-written communication helps define goals, identify problems and arrive at solutions. This is important in every aspect of business. Executives must clearly write memos so that staff understands the directives without confusion. Sales representatives must explain features and benefits in a way that excites the prospect. Human resource managers must objectively note any incidents and make reports.

">Offers Ease of Distribution

When you need to get information distributed to a large number of people, written communication is very efficient . This could be a company memo outlining a new policy or process that everyone needs to be aware of and comply with. Using digital distribution methods makes the process faster so that implementation can start sooner.

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With more than 15 years of small business ownership including owning a State Farm agency in Southern California, Kimberlee understands the needs of business owners first hand. When not writing, Kimberlee enjoys chasing waterfalls with her son in Hawaii.

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• Essay On Importance Of Communication

Importance of Communication Essay

500+ words importance of communication essay.

For every human being, communication is one of the essential parts of our lives. People build relationships in their personal and professional lives based on communication. Effective communication works as a foundation for respect and trust to grow. It helps in better understanding a person and the context of the conversation. People always believe that their way of communication is better than others. To communicate effectively, individuals should understand the motion behind the said information. We know that communication is effortless, but miscommunication between two or more individuals sometimes leads to conflicts and distress. Building relationships at home, work, and social affairs will be easier if you know the right way to communicate effectively. It is required to have better communication skills such as non-verbal communication, listening and managing stress can improve the relationship between individuals.

Meaning of Communication

Communication is essential for all of us, whether humans or animals. Communication is a part of written and spoken language, and altogether it completes the communication process. Both use different languages to communicate because it’s hard to survive in this world without communication.

Good communication skills are all about exchanging ideas and thoughts to convey information. It is a two-way conversation that includes vocalisation as well as a gesture. One of the crucial purposes of communication is to express ideas, needs or thoughts, and one’s beliefs with clarity for a mutually accepted solution.

Communication skills cannot be underestimated. Before languages were invented, people communicated with their hand gestures, body language, etc. We all require better communication skills at every step of our life. Personal and professional life will get hampered if you lack practical communication.

Importance of Effective Communication

People understand the importance of communication, but sometimes they cannot communicate through communication. It happens due to a lack of better communication skills. Below, we have discussed a few ways to communicate effectively.

• Interruption: It becomes very annoying when someone disrupts you while talking. It looks pretty unethical to disrupt someone while talking constantly, and the conversation can take a different turn. So, while talking, let the other person complete their talk before you start talking.
• Listen patiently: Listen patiently when someone tries to make a healthy conversation. It is one of the ways to do effective communication, as it gives a clear understanding of what the person is trying to say.
• View your body language: Body language speaks about your personality. Some people make uncomfortable gestures through their body language. So, you should keep your body language friendly and warm rather than keeping it arrogant.
• Do not go over your point: Communication is all about expressing thoughts so that the other person can understand. It is not that you are trying to prove something correct and the other person incorrect. Some people try to win the conservation, which leads to struggles and arguments.
• Watch your words: Before telling someone something, make sure you know what you are saying. We often say things that we should not do out of anger or anxiety. Remember, once spoken, words can not be withdrawn. Thus, it is suggested that you do not say something that you can regret later.
• Practice: If there is a professional meeting where you need to communicate about your product or work, it is recommended to practise already. Practise in front of the mirror or with a friend only. Choose how your conversation will begin, all the points you cover, and how you will end it.

As many people may feel comfortable communicating, communication is an art developed through practice and evaluation; every good communicator passes through a process to learn communication and practice skills, review themselves, and decrease where they can be.

Communication is essential to share our thoughts and feelings to live a happy life. Better communication makes us feel better about everything surrounding us and makes us suffer less. So, it is necessary to learn the art of communication to put across one point well.

Therefore, communication is a vital aspect of our existence. Effective communication can be achieved by being mindful of different elements of communication. Using appropriate communication in appropriate settings is essential for effective communication.

From our BYJU’S website, students can also access CBSE Essays related to different topics. It will help students to get good marks in their exams.

Frequently asked Questions on the Importance of communication Essay

How important is communication.

Communication of ideas, and thoughts is an important skill to be acquired. Conveying things in an effective manner is necessary for both our personal and professional lives.

What are types of communication?

There are 4 main types of communication are verbal, non verbal, visual and written forms of communication.

What are the factors that act as a barrier for communication?

Language is obviously the biggest barrier for communication between peoples of the world. Then comes the physical barrier. Geographical separation hinders communication. There are other factors like the gender barrier, cultural differences that prevail in the society. Last but not the least, emotional barriers too hinder proper understanding between persons involved in communication.

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Communication Training: The Most Overlooked (and Most Important) Workplace Training

Radical candor.

• Building a Team , Featured , Radical Candor

By Indiana Lee, a freelance journalist specializing in business operations, leadership, communication, and marketing.

No business with multiple employees succeeds in silence. Communication in the workplace is vital to the success of everything from basic day-to-day operations to empowering people to innovate.

While people may have a range of interactive abilities, their communication skills might not always be honed to the point of being effective for your company or their careers.    

This is why workplace communication training is a powerful tool. By giving your workforce—from entry-level employees to executives—the knowledge to improve their communication skills in relevant areas, you’re setting a foundation for improving team performance and achieving success. 

However, even though you know how impactful communication training in the workplace can be, it’s not always easy to know exactly what aspects of communication can be most impactful. So, let’s examine a few key areas of workplace communication training.

Table of Contents

Workplace Communication Training Strengthens Your Organization

This improves retention a nd reduces quiet quitting . By learning to have Career Conversations , asking questions, and clarifying thoughts and ideas before communicating them to others, you set yourself and your company up for success.

What type of workplace communication training influences organizational success? Understanding the most important types of communication at work is a good place to start.

1. Communicating Upward

For upward communication to work, leaders must ask employees for feedback and employees must feel safe to give feedback to their boss .

Encouraging employees to communicate up the chain of command gives managers and executives visibility into day-to-day activities, while employees feel safe to speak truth to power without fear of reprisal. Effective upward workplace communication training includes teaching managers how to establish psychological safety , regularly solicit feedback from their direct reports , and provide training via feedback workshops like the ones offered by Radical Candor .

2. Communicating With Direct Reports

Leaders knowing how to communicate with their direct reports effectively ensures that relevant information is passed on to those who need it. The most important part of workplace communication training is providing managers with opportunities to improve their leadership communication skills regularly as communication is an ever-evolving process and what works for one person won’t work for every person. 

Training should encourage managers to get to know the people who report directly to them well enough to know what they do, what tools they need to perform well at their jobs, and how they like to receive information.

For managers who haven’t received workplace communication training, it’s easy to default to an absentee management style. Some managers assume if they hire the right people they can let them loose and ignore them.

Kim Scott, author and co-founder of Radical Candor says adopting a “choose and ignore” mindset is a big mistake.

“If you don’t take the time to get to know the people who get the best results, you can’t understand how they want and need to be growing in their jobs at that particular moment in their lives. You’ll assign the wrong tasks to the wrong people. You’ll promote the wrong people. Also, if you ignore your top performers, you won’t give them the guidance they need.”

3. Communicating With Peers

Also known as horizontal or lateral communication, this type of communication is vital for peer-to-peer and cross-functional team collaborations. 

Despite peer-to-peer and cross-functional communication being so vital, many people are apprehensive about communicating with peers and attempt to funnel everything through their manager.

Managers, when someone tells you about something great a colleague did, urge them to also share that feedback directly with the colleague who did the great work.

This will develop stronger relationships between peers, allow for more praise to be shared (again, you don’t want to be a feedback bottleneck), and provide more perspectives on what’s going well and why.

When there are issues, insist that people communicate them directly. It’s kinder for them to tell their colleague about the issue that needs to be fixed than to report that issue to the boss.

This type of workplace communication training should focus on encouraging peer feedback , helping people build workplace relationships , and teaching people the importance of clean escalation versus talking about someone behind their back.

 4. Communicating Externally

Your employees’ interactions with clients, supply chain partners, and other external parties are integral to the strength of your organization. Not to mention that these interactions influence your reputation. 

This type of workplace communication training should focus on the company’s brand voice, values, communication expectations, and how to interact with external partners in a way that accurately represents the organization and its goals.

Workplace Communication Training: What’s Next?

It’s worth considering that these types of communication will be used in different ways depending on the structure of your organization. 

When designing your workplace communication training programs, start by examining how your employees communicate and what hurdles currently exist.  You’re then better able to tailor your training to focus on which methods are most in need of upskilling or adjustment. 

You may also want to offer folks a workplace communication training course for employees so everyone has a grasp on the organization’s communication culture. This kind of workplace communication skills training can be offered asynchronously by using platforms like MasterClass or LinkedIn Learning .

Now that you know what kinds of workplace communication training are most important to your organization, let’s talk about how establishing a culture of Radical Candor facilitates effective communication at work.

Radical Candor = Caring Personally + Challenging Directly

he most effective way to implement a successful feedback culture is by embracing the principles of Radical Candor to teach everyone a shared language for communicating that’s kind, clear, specific, and sincere.

Absent this kind of workplace communication training, people tend to default to Ruinous Empathy , being kind but not clear, Obnoxious Aggression , being clear but not kind, and Manipulative Insincerity , being neither kind nor clear and talking about others behind their backs. 

Radical Candor offers virtual, in-person, and digital courses for companies of every size to help you level up your workplace communication training.

Workplace Communication Training Enhances Employee Wellness

@thegardeningtheologian #greenscreen let’s talk about the new model for workplace wellness: Protection from harm. Connection and community. Work-life harmony. Mattering at work. Opportunities for growth. I love this model because it highlights the ways that we can create work environments that are connection-centered vs. productivity centered. #fyp #work #connection #inclusive #equity #healthywork ♬ Just a Cloud Away – Pharrell Williams

  When you care for people and give them the resources to thrive, they generally respond positively. 

Workplace mental health and employee welfare is both an ethical duty for companies and a business imperative. Reliable workplace communication impacts employee well-being in a range of ways. 

It enables social wellness by helping employees build stronger bonds with colleagues, reduces stress, and improves employee engagement. 

Open communication also fosters a culture of feedback and transparency, in which people are comfortable sharing thoughts and feelings, thereby strengthening mutual trust.

Another element of workplace communication training is ensuring everyone understands that a diverse workforce is key to innovation and a richer experience for all stakeholders. This is why it’s important to hire people who are “culture adds ” rather than “culture fits.” 

To get the most out of any workplace communication training, it’s important not only to be aware of cultural differences in the workplace but also to commit to creating an inclusive workshop experience where everyone feels safe to participate.

Kim Scott’s book Radical Respect: How to Work Together Better teaches folks how to optimize for collaboration instead of coercion and to value individuality instead of conformity.

Good workplace communication training supports everything from organizational success to employee well-being. Remember, though, that one-off training courses are unlikely to be effective on their own. 

It’s important to integrate what you learn into your company’s overall culture, including all areas of employee training and development. You’ll find your efforts have a more holistic and lasting impact when you walk the talk versus thinking of workplace communication training as one-and-done.

If you’re interested in learning about AI-driven workplace communication training practice partner from Radical Candor, contact us today!

Indiana Lee is a freelance journalist specializing in business operations, leadership, and marketing. Her writing aims to provide insights that promote personal and organizational growth. Connect with her on  LinkedIn

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