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Wise Business Plan is not what you want for your business plan!

Wise Business Plan is far from what they advertise and not in a good way. Now Let me be more specific: We contacted them for an Immigration E2 Visa business plan. I had done my homework diligently. I had setup my website, and social media pages for my company – and I had run and crunched the basic numbers to be able to demonstrate the viability of the project, mind you I am not a financial guy – I fly airplanes for a living – suffice to say  I hired wise business plan to write up an E2 visa business plan, and it was agreed that the process would take 2 weeks – That was the first disappointment – as it took 19 days to be done. After the first online call – That was the second disappointment – they just ghosted me, no news for 10 or so, I was left in the dark as to how good and how far into the writing they were at. Fair enough one could agree IF – That was the third disappointment – if their team had actually wrote the business plan, but instead and to my surprise, they just copy/paste the narrative out of my company website. YES! I actually wrote the narrative for them, 93% of it to be precise when tested on plagiarism website. I got over it and did not say much about it, as by then, I had paid up the 2450 USD and needed the task to be completed. The financial part, some numbers were wrong, data were actually missing, and they had missed the core activity of my business – That was my fourth disappointment – I once again had to do some research on my own to narrow down and pinpoint what the business focused on. Finally, came the design stage – My fifth and last disappointment – when I asked to make changes, and they actually did the changes backward, mind you that I was very detailed and specific in my email and that you only get 1 round of change, after that you gotta cough up more of that hard earned cash! My personal impression would one ask? Well they are slow, sloppy, and the kind that cuts corners (yeah I still have it bad that they just copied and past from my website) and they communicate at minimum. Basically, not what you would expect for that price. They will do the job, but overall, they are inefficient. So if you can’t afford to pay more, well look for competitors and if really you can’t find any, well then fall back to wise business plan … but you have been warned.

Date of experience : March 21, 2023

Reply from Wise Business Plans

Dear Mr. and Mrs. Sferrazza, We are surprised and saddened to see your review. We strive for perfection with every customer. We apologize for any miscommunication and as we have several checkpoints during the process. Please find feedback on the points below. Timeline: This is partially correct. Based on the project, we quoted 10-14 business days (please see formal quote) for the first draft to be delivered. The first discovery call occurred on 02-06-2023 and the first draft was delivered on 02-22-2023, the 12th business day (please see documentation). Contact: We apologize if you felt that way, as we have an open door policy to contact your writer directly at any time. We provided an email update on 02-08-23 stating that we have all the necessary information to build your business plan (see documentation). 02-06-23 – Discovery call 02-08-23 – Email update 02-22-23 – First Draft 02-23-23 – Revision email 02-23-23 – Revision call 03-07-23 – Second Draft 03-09-23 – Approved for design 03-07-23 – Designed plan delivered 03-14-23 – Updated design 03-21-23 – Updated design Plan: We respectfully have to disagree. We confirmed on the recorded zoom call that pulling information on your services from your website would be okay. This accounts for 1 to 2 pages of the 44 pages (designed plan). As for the research, if you recall, we explained how the NAICS works and how the business is classified Per your email, you were thankful for the explanation and insight (see documentation). We try to be 100% accurate in the first draft; however, some clarification may be needed after being reviewed. That is why we give two weeks for any revisions. Design: We apologize for this, as you requested two images to be updated and our design team updated the wrong pages. We did update the plan with the requested images. However, respectfully, we are very prompt and diligent with our customers. This is why we were surprised by your review when you provided kind words throughout the process/checkpoints. Feedback: Comments throughout the process: 02-27-23 “Thanks Eric, now that makes much more sense as in why it was done the way you did it... I really appreciate you taking the time to explain. Seems advisable to compromise indeed. I would be happy if you could add it up to what was already made since what you guys got matches the NAICS.” 03-09-23 “Hi everyone, Thank you for the amazing job done on the revision - After reviewing it it is fair to say it does match what we expected and more! Please proceed onto the next step - graphic.” 03-14-2023 “Hi everyone, Thanks for the update - Great job and very nice color scheme.” Please contact us as we would like to chat with you. Sincerely, Wise Business Plans Customer Care 800-496-1056

AAAA+ Services

I was introduce to Wise Business Plans by a friend who gave glowing reviews. I have experience the same top level service from the staff. Kristine, Dorothy, Jeff have been nothing but exceptional and their attention to details embodies my company’s ethos and this reason and more Wise Business is my go to for all my company’s needs. I have not been unselfish as I have duly recommended their services to other people at every given chance. Thank you Wise Business Plans and I look forward to continuing doing business with you.

Date of experience : January 31, 2023

Best investment

This team has been amazing and went above what I thought I needed. Highly recommend this service. You have given me such a confidence boost. Best investment so far.

Date of experience : February 17, 2023

WBP The Best!!!

Wise Business Plans is the absolute best! They are very organized from the time line, to business planning, implementation and finalization of the business project. Our writer really did his research and came up with a very professional Strategic Business Plan. Wish we had known them early enough. They made the 5 year plan achievable and realistic. Highly recommended!

Date of experience : July 28, 2022

Transfer was frozen without prior…

Transfer was frozen without prior notice and giving reasons. We are a flooring company wanted to use Wise-Business to transfer money from Switzerland to our italian manufacturer (both companies regular listed in the commercial register). Also because we read about a lot of frozen accounts on the net, we asked support about this before opening our account. For regular companies there are no problems to be expected. Now almost 8K $ frozen, so Wise can check some documents they state... Not so trust-building I'd say. -------- Update: The support contacted us saying they are sorry for the misunderstanding. A lot of companies open accounts without ever using them, so they don't start verifying before really sending money - reasonable. They sent back the money to us within minutes - tunes mildly, so lets give a 2nd chance. I think it would be good to state this practice with the first money order instead posting money will arrive next morning. Support says verifying is somewhat between 3 days and a week. Just be transparent and all is good.

Date of experience : March 18, 2021

Sorry to hear about your experience; however, it appears this is a different company: Wise Transfer. Please try reaching out to them at (888) 908-3833. Sincerely, Wise Business Plans 800-496-1056

We sincerely appreciate all of your…

We sincerely appreciate all of your hard work. We have been VERY pleased with the services offered thus far and are extremely excited to take the next steps towards a finalized business plan! Thank you all SO much.

Date of experience : April 20, 2020

I had terible expiriense with Wise…

I had terible expiriense with Wise business plans. The company has refused to do even one change. I will not go back to them again.

Date of experience : July 05, 2022

Dear Mr. David Zinberg (Stock Knock), We are sad to see your review. As you know, we strive to provide outstanding customer service before and after our project completion. From our notes, we made multiple attempts to reach you and extended the revision period three times before going into graphic design. As a repeat customer, we are always willing to provide deep discounts on any revisions needed. Please do reach out to us so that we can help address and make things right as possible for you. We look forward to working with you on this. Customer Advocacy Department Wise Business Plans

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How to Write a Business Plan, Step by Step

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What is a business plan?

1. write an executive summary, 2. describe your company, 3. state your business goals, 4. describe your products and services, 5. do your market research, 6. outline your marketing and sales plan, 7. perform a business financial analysis, 8. make financial projections, 9. summarize how your company operates, 10. add any additional information to an appendix, business plan tips and resources.

A business plan outlines your business’s financial goals and explains how you’ll achieve them over the next three to five years. Here’s a step-by-step guide to writing a business plan that will offer a strong, detailed road map for your business.

ZenBusiness

A business plan is a document that explains what your business does, how it makes money and who its customers are. Internally, writing a business plan should help you clarify your vision and organize your operations. Externally, you can share it with potential lenders and investors to show them you’re on the right track.

Business plans are living documents; it’s OK for them to change over time. Startups may update their business plans often as they figure out who their customers are and what products and services fit them best. Mature companies might only revisit their business plan every few years. Regardless of your business’s age, brush up this document before you apply for a business loan .

» Need help writing? Learn about the best business plan software .

This is your elevator pitch. It should include a mission statement, a brief description of the products or services your business offers and a broad summary of your financial growth plans.

Though the executive summary is the first thing your investors will read, it can be easier to write it last. That way, you can highlight information you’ve identified while writing other sections that go into more detail.

» MORE: How to write an executive summary in 6 steps

Next up is your company description. This should contain basic information like:

Your business’s registered name.

Address of your business location .

Names of key people in the business. Make sure to highlight unique skills or technical expertise among members of your team.

Your company description should also define your business structure — such as a sole proprietorship, partnership or corporation — and include the percent ownership that each owner has and the extent of each owner’s involvement in the company.

Lastly, write a little about the history of your company and the nature of your business now. This prepares the reader to learn about your goals in the next section.

» MORE: How to write a company overview for a business plan

The third part of a business plan is an objective statement. This section spells out what you’d like to accomplish, both in the near term and over the coming years.

If you’re looking for a business loan or outside investment, you can use this section to explain how the financing will help your business grow and how you plan to achieve those growth targets. The key is to provide a clear explanation of the opportunity your business presents to the lender.

For example, if your business is launching a second product line, you might explain how the loan will help your company launch that new product and how much you think sales will increase over the next three years as a result.

» MORE: How to write a successful business plan for a loan

In this section, go into detail about the products or services you offer or plan to offer.

You should include the following:

An explanation of how your product or service works.

The pricing model for your product or service.

The typical customers you serve.

Your supply chain and order fulfillment strategy.

You can also discuss current or pending trademarks and patents associated with your product or service.

Lenders and investors will want to know what sets your product apart from your competition. In your market analysis section , explain who your competitors are. Discuss what they do well, and point out what you can do better. If you’re serving a different or underserved market, explain that.

Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

Include details about your sales and distribution strategies, including the costs involved in selling each product .

» MORE: R e a d our complete guide to small business marketing

If you’re a startup, you may not have much information on your business financials yet. However, if you’re an existing business, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.

Accounting software may be able to generate these reports for you. It may also help you calculate metrics such as:

Net profit margin: the percentage of revenue you keep as net income.

Current ratio: the measurement of your liquidity and ability to repay debts.

Accounts receivable turnover ratio: a measurement of how frequently you collect on receivables per year.

This is a great place to include charts and graphs that make it easy for those reading your plan to understand the financial health of your business.

This is a critical part of your business plan if you’re seeking financing or investors. It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.

Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.

Accuracy is key, so carefully analyze your past financial statements before giving projections. Your goals may be aggressive, but they should also be realistic.

NerdWallet’s picks for setting up your business finances:

The best business checking accounts .

The best business credit cards .

The best accounting software .

Before the end of your business plan, summarize how your business is structured and outline each team’s responsibilities. This will help your readers understand who performs each of the functions you’ve described above — making and selling your products or services — and how much each of those functions cost.

If any of your employees have exceptional skills, you may want to include their resumes to help explain the competitive advantage they give you.

Finally, attach any supporting information or additional materials that you couldn’t fit in elsewhere. That might include:

Licenses and permits.

Equipment leases.

Bank statements.

Details of your personal and business credit history, if you’re seeking financing.

If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Here are some tips to write a detailed, convincing business plan:

Avoid over-optimism: If you’re applying for a business bank loan or professional investment, someone will be reading your business plan closely. Providing unreasonable sales estimates can hurt your chances of approval.

Proofread: Spelling, punctuation and grammatical errors can jump off the page and turn off lenders and prospective investors. If writing and editing aren't your strong suit, you may want to hire a professional business plan writer, copy editor or proofreader.

Use free resources: SCORE is a nonprofit association that offers a large network of volunteer business mentors and experts who can help you write or edit your business plan. The U.S. Small Business Administration’s Small Business Development Centers , which provide free business consulting and help with business plan development, can also be a resource.

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550+ Business Plan Examples to Launch Your Business

Need help writing your business plan? Explore over 550 industry-specific business plan examples for inspiration.

Find your business plan example

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Business plan template: There's an easier way to get your business plan done.

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Finish your plan faster with step-by-step guidance, financial wizards, and a proven format.

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View all sample business plans

Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the plans in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and any traction that proves that it truly meets the need you identified.

This is your chance to explain why you're in business and that people care about what you offer. It needs to go beyond a simple product or service description and get to the heart of why your business works and benefits your customers.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Competition

Part of defining your opportunity is determining what your competitive advantage may be. To do this effectively you need to get to know your competitors just as well as your target customers. Every business will have competition, if you don't then you're either in a very young industry or there's a good reason no one is pursuing this specific venture.

To succeed, you want to be sure you know who your competitors are, how they operate, necessary financial benchmarks, and how you're business will be positioned. Start by identifying who your competitors are or will be during your market research. Then leverage competitive analysis tools like the competitive matrix and positioning map to solidify where your business stands in relation to the competition.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

The operations section covers the day-to-day workflows for your business to deliver your product or service. What's included here fully depends on the type of business. Typically you can expect to add details on your business location, sourcing and fulfillment, use of technology, and any partnerships or agreements that are in place.

Milestones & metrics

The milestones section is where you lay out strategic milestones to reach your business goals.

A good milestone clearly lays out the parameters of the task at hand and sets expectations for its execution. You'll want to include a description of the task, a proposed due date, who is responsible, and eventually a budget that's attached. You don't need extensive project planning in this section, just key milestones that you want to hit and when you plan to hit them.

You should also discuss key metrics, which are the numbers you will track to determine your success. Some common data points worth tracking include conversion rates, customer acquisition costs, profit, etc.

Company & team

Use this section to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your plan. These are often lengthier or out-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or in any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan , you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

Growth planning

Growth planning is more than a specific type of business plan. It's a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, forecast, review, and refine based on your performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27 minutes . However, it's even easier to convert into a more detailed plan thanks to how heavily it's tied to your financials. The overall goal of growth planning isn't to just produce documents that you use once and shelve. Instead, the growth planning process helps you build a healthier company that thrives in times of growth and remain stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own plan but aren't sure where to start? Download our free business plan template that's been updated for 2024.

This simple, modern, investor-approved business plan template is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a sample business plan.

Choose a business plan example from a similar type of company

You don't need to find an example business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a plan that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example business plan word for word. It just won't be as helpful, since each business is unique. You want your plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition), and lay out your goals and the milestones you'll need to meet. Looking at an example business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, our business planning guide is a good place to start. You can also download our free business plan template .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your plan regularly to use it as a business management tool

Keep in mind that businesses that use their plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily, just like you can leverage an example business plan template to write your plan, we also have a gallery of over 50 pitch decks for you to reference.

With this gallery, you have the option to view specific industry pitches or get inspired by real-world pitch deck examples.

Ready to get started?

Now that you know how to use an example business plan to help you write a plan for your business, it's time to find the right one.

Use the search bar below to get started and find the right match for your business idea.

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