business plan for house flipping template

House Flipping Business Plan Template

Written by Dave Lavinsky

House Flipping Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their house flipping businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a house flipping business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a House Flipping Business Plan?

A business plan provides a snapshot of your house flipping business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for Your House Flipping Business

If you’re looking to start a house flipping business, or grow your existing house flipping business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your house flipping business in order to improve your chances of success. Your house flipping business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for House Flipping Businesses

With regards to funding, the main sources of funding for a house flipping business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a house flipping business. Venture capitalists will usually not fund a house flipping business. They might consider funding a house flipping business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, personal savings and bank loans are the most common funding paths for house flippers.

Finish Your Business Plan Today!

If you want to start a house flipping business or expand your current one, you need a business plan. Below are links to each section of your house flipping business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of house flipping business you are operating and the status. For example, are you a startup, do you have a house flipping business that you would like to grow, or are you operating a chain of house flipping businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the house flipping industry. Discuss the type of house flipping business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of house flipping business you are operating.

For example, you might operate one of the following types of house flipping businesses:

• Single Family Home : this type of house flipping business focuses on one property that is usually bought at a low price, completely renovated and then sold for a profit.
• Multi-unit Complex: this type of business focuses on a multi-unit building where a house flipper rehabs every unit within the building and then either sells those units individually or sells the complex as a whole.
• Multi-investor Flipping: this type of house flipping is where houses are flipped between multiple investors before it enters the fix and flip stage.

In addition to explaining the type of house flipping business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, number of referrals, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the house flipping industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the house flipping industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your house flipping business plan:

• How big is the house flipping industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your house flipping business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your real estate flipping business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: homeowners, prospective homeowners, contractors and real estate agents.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of house flipping business you operate. Clearly, prospective buyers would respond to different marketing promotions than contractors, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most house flipping businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other house flipping businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes real estate agents, online home listing services and investors. You need to mention such competition as well.

With regards to direct competition, you want to describe the other house flipping businesses with which you compete. Most likely, your direct competitors will be house flippers located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of housing units do they buy, rehab and sell?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide better design, construction and renovation services?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a house flipping business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of house flipping company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to house flipping, will you provide custom interior design services, financing or any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your house flipping company. Document your location and mention how the location will impact your success. For example, is your house flipping business located in a busy retail district, shopping plaza, mall, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your house flipping marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites 
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan for flipping houses explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your house flipping business, including scouting properties, attending house auctions, renovating homes and meeting with potential buyers. 

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 50th home, or when you hope to reach $X in revenue. It could also be when you expect to expand your house flipping business to a new city.  

Management Team

To demonstrate your house flipping business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in managing house flipping businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing house flips or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you purchase one new home per month or per quarter? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your house flipping business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a house flipping business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or blueprints of homes you are working on.   Summary Putting together a business plan for your house flipping business is a worthwhile endeavor. If you follow the sample template above, by the time you are done, you will have an expert house flipping business plan; download it to PDF to show banks and investors. You will really understand the house flipping industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful house flipping business.

House Flipping Business Plan FAQs

What is the easiest way to complete my house flipping business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your House Flipping Business Plan.

Where Can I Download a House Flipping Business Plan PDF?

You can download a house flipping business plan pdf here.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of house flipping business you are operating and the status; for example, are you a startup, do you have a house flipping business that you would like to grow, or are you operating a chain of house flipping businesses?

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.   Other Helpful Business Plan Articles & Templates

House Flipping Business Plan Template

Written by Dave Lavinsky

House Flipping Business Plan

You’ve come to the right place to create your House Flipping business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their House Flipping companies.

Below is a template to help you create each section of your House Flipping business plan.

Executive Summary

Business overview.

SW Redevelopment is a new house flipping company that specializes in buying properties in Phoenix, Arizona and turning them into exquisite homes suitable for a better living experience. The company will operate in a professional setting, conveniently located near the center of the city. Our company partners with the best contractors and designers in the city to help renovate and design the best homes possible for Phoenix residents.

SW Redevelopment is run by Erin Briggs, an MBA graduate from Arizona State University with more than 20 years of experience working as a real estate broker. Throughout her career, she realized the hardest part of selling a house is getting it in perfect condition to put on the market. That’s why she decided to start a company that takes that pressure off residents so they can sell their homes with ease.

Product Offering

SW Redevelopment will be able to provide the following services:

• Personalize house designs (both interior and exterior)
• Property restoration or renovation
• Project cost evaluation
• Broker opinion of valuation
• Marketing property for lease/sale

SW Redevelopment will primarily offer single-family residential properties.

Customer Focus

SW Redevelopment will primarily serve house buyers and sellers interested in properties within the Phoenix, Arizona area. We expect much of our customer demographic will include middle to upper-class families and first-time homebuyers.

Management Team

SW Redevelopment’s most valuable asset is the expertise and experience of its founder, Erin Briggs. Erin has been a licensed real estate broker for over the past 20 years. She has spent much of her career working in different real estate agencies and has an in-depth knowledge of the Phoenix housing market. She knows that residents struggle to renovate their homes before selling and therefore created this company to take that process off their hands.

SW Redevelopment will employ an experienced assistant to help with various administrative duties around the office. The company will also hire or partner with the best contractors and designers to design the best-looking homes in the Phoenix area.

Success Factors

SW Redevelopment will be able to achieve success by offering the following competitive advantages:

• Design Team: The design teams are made up of creative individuals that are adept at renovation, restoration, building projects. They all highly value the opinions and preferences of their clients, making their designs personal and unique to each one.
• Management: Our management team has years of business and marketing experience that allows us to market and serve clients in a much more sophisticated manner than our competitors.
• Relationships: Having lived in the community for years, Erin Briggs knows all of the local leaders, newspapers, and other influencers. As such, it will be relatively easy for us to build branding and awareness of our company.
• Location: We are located in the heart of the city and are near prime locations where we’re exposed to individuals who have the ability to purchase properties.

Financial Highlights

SW Redevelopment is seeking a total funding of $1,070,000 of debt capital. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Office space build-out: $50,000
• Office equipment, supplies, and materials: $20,000
• Initial property purchase and renovations: $600,000
• Six months of overhead expenses (payroll, rent, utilities): $250,000
• Marketing costs: $50,000
• Working capital: $100,000

The following graph below outlines the pro forma financial projections for SW Redevelopment.

Company Overview

Who is sw redevelopment, sw redevelopment history.

After 20 years of working in the real estate industry, Erin Briggs began researching what it would take to create a house-flipping company. This included a thorough analysis of the costs, market, demographics, and competition. Erin has compiled enough information to develop her business plan and approach investors.

Once her market analysis was complete, Erin Briggs began surveying the local office spaces available and located an ideal location for the business. Erin Briggs incorporated SW Redevelopment as a Limited Liability Corporation on October 1st, 2022.

Once the lease is finalized on the office space, renovations can be completed to make the office a welcoming environment to meet with clients.

Since incorporation, the company has achieved the following milestones:

• Acquired the perfect location for their headquarters
• Identified properties to start flipping
• Began recruiting key employees
• Utilized connections to find the best designers and contractors

SW Redevelopment Services

Industry analysis.

With the demand for houses increasing substantially over the past few years, there has also been a great demand for house-flipping services. House flipping helps sellers sell their homes with less work and helps buyers find the perfect home of their dreams.

The past few years have seen the largest increase in house flipping since 2006. Over 320,000 single-family homes and condos in the United States were flipped in 2021, up 26% from the previous year. This trend continued into 2022 and is expected to continue in 2023.

The factors contributing to this solid growth include rising home prices, increased sales, and greater construction combined with higher homebuyer demand. Furthermore, consumer spending will drive business expansion, and ensuing investor confidence in real estate will help raise commercial transaction volumes. Now is a great time to start a house-flipping business, as the market is sure to remain strong.

Customer Analysis

Demographic profile of target market.

The precise demographics for Phoenix, Arizona are:

Customer Segmentation

We will primarily target the following customer segments:

• Home sellers
• Home-buyers
• Middle and upper-class families

Competitive Analysis

Direct and indirect competitors.

SW Redevelopment will face competition from other companies with similar business profiles. A description of each competitor company is below.

Property Fortune Flippers

Founded in 1985, Property Fortune Flippers is an integrated network of companies concentrated on real estate opportunities. A leading acquirer of distressed residential real estate across the United States, Property Fortune Flippers has grown into a diversified, vertically integrated company, expanding its business footprint to include residential rehabilitation, non-performing loans, property management, private lending, brokerage, and escrow.

House Flippers

Established in 2004, House Flippers is a real estate investment, education, and coaching company. The company actively invests in real estate and has been involved in more than $1 billion of residential and commercial real estate investments since its inception. This success prompted the company to develop a systemized process that could be taught to prospective investors. The company manages between 25 and 40 ongoing redevelopment single-family and multi-family projects at all times, as well as acquiring apartment communities, retail shopping centers, and office buildings.

Equity Investors

Established in 2007, Equity Investors is a real estate investment firm. It seeks to invest in distressed residential and commercial real estate asset investment, management, multifamily, workouts, and turnaround strategies in the United States and internationally. It focuses on raising, investing, and managing third-party capital, originating and securitizing commercial mortgage loans. Since its inception, Equity Investors has participated in the investment of billions of dollars of equity in real estate assets.

Competitive Advantage

SW Redevelopment enjoys several advantages over its competitors. These advantages include:

Marketing Plan

Brand & value proposition.

The SW Redevelopment brand will focus on the Company’s unique value proposition:

• Client-focused designs, where the company’s design and floor plans are aligned with the customer’s specific needs
• Service built on long-term relationships and personal attention
• Big-firm expertise in a small-firm environment

Promotions Strategy

The promotions strategy for SW Redevelopment is as follows:

Direct Mail

The company will market its newly renovated homes with beautiful marketing pieces that are sent to local residents and real estate agents.

Open House Events

The company will host creative and appealing open house events to attract top real estate brokers and potential home buyers. Events will be entertaining and include food and drink.

Website/SEO

SW Redevelopment will invest heavily in developing a professional website that displays all of the features and benefits of the company. It will also invest heavily in SEO so the brand’s website will appear at the top of search engine results.

Social Media

SW Redevelopment will invest heavily in a social media advertising campaign. The marketing manager will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

SW Redevelopment will resell its renovated homes at a competitive market price.

Operations Plan

The following will be the operations plan for SW Redevelopment.

Operation Functions:

• Erin Briggs will be the President of the company. She will oversee all staff and manage client relations. She will also oversee all major aspects of the development and renovation projects.
• Erin is assisted by Eva Reed. Eva will serve as the administrative assistant, helping out with all paperwork, phone calls, and other general administrative tasks for the company.
• As the company grows and invests in new properties, Erin will hire several project managers to assist her.
• Erin is also in the process of hiring teams of architects, designers, contractors, and other professionals needed to successfully flip and renovate each property.

Milestones:

The following are a series of steps that lead to our vision of long-term success. SW Redevelopment expects to achieve the following milestones in the following six months:

3/202X            Finalize lease agreement

4/202X            Design and build out SW Redevelopment

5/202X            Hire and train initial staff

6/202X            Kickoff of promotional campaign

7/202X            Launch SW Redevelopment

8/202X            Reach break-even

Financial Plan

Key revenue & costs.

SW Redevelopment’s revenues will come primarily from the earnings from property sales and revamping projects. More than half of the deals each quarter are expected to be design projects, and the rest will be from sales.

As with most services, labor expenses will be key cost drivers. Erin Briggs and future employees will earn a competitive base salary. Furthermore, the costs of transactions are projected to be roughly 45% of regular revenue and cover the advertising of listings, travel and supply costs for clients, and other direct costs for each deal.

Ongoing marketing expenditures are also notable cost drivers for SW Redevelopment, especially in the first few years as the company works to establish itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following table reflects the key revenue and cost assumptions made in the financial model:

Financial Projections

Income statement, balance sheet, cash flow statement, house flipping business plan faqs, what is a house flipping business plan.

A house flipping business plan is a plan to start and/or grow your house flipping business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your House Flipping business plan using our House Flipping Business Plan Template here .

What are the Main Types of House Flipping Businesses?

There are a number of different kinds of house flipping businesses , some examples include: Single Family Home, Multi-unit Complex, and Multi-investor Flipping.

How Do You Get Funding for Your House Flipping Business Plan?

House Flipping businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a House Flipping Business?

Starting a house flipping business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A House Flipping Business Plan - The first step in starting a business is to create a detailed house flipping business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your house flipping business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your house flipping business is in compliance with local laws.

3. Register Your House Flipping Business - Once you have chosen a legal structure, the next step is to register your house flipping business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your house flipping business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary House Flipping Equipment & Supplies - In order to start your house flipping business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your house flipping business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful house flipping business:

• How to Start a House Flipping Business

Other Helpful Templates

Cleaning Business Plan Template Mortgage Broker Business Plan Template

House Flipping Business Plan

• Free Business Plan Download
• Do you need a Formal Business Plan?
• Why write a Business Plan?
• Components of a Business Plan

Executive Summary

• Organizational Structure and Team
• Strategies and Processes
• Company Goals
• Keys to Success

Download Our House Flipping Business Plan Template

Reason # 1 To Map Out the Future of Your Business

Reason # 2 to create a plan of action, reason # 3 to set quantifiable revenue & profit goals, reason # 4 to get funding from business partners & lenders.

• Organizational Structure, Team & Operations Plan
• Business Systems & Processes
• Business Goals & Strateges

Organizational Structure

Business entity & structure.

Talk About Yourself

Talk about your team.

Business Strategies & Processes

Market strategy, targeting your ideal house flip, leads & acquisition strategies.

Deal Due Diligence

Project Management Strategies

Business Goals & Forecasts

3 to 5 year financial plan, project goals.

Revenue Goals

Profit goals, keys to success and meeting your goals, project team/strategic hires, strategic partnerships/relationships, business systems, ready to take action.

• Coaching Team
• Investor Tools
• Student Success

Real Estate Investing Strategies

• Real Estate Business
• Real Estate Markets
• Real Estate Financing
• REITs & Stock Investing

11 Components Of A Successful House Flipping Business Plan

Why Start Flipping Houses?

What is a house flipping business plan, why you need a business plan for flipping houses, 11 important steps in your fix-and-flip business plan, assemble a team & execute, 5 house flipping mistakes to avoid.

There is absolutely no reason for a real estate investor to treat a flipping career like anything less than a legitimate business in today’s competitive marketplace. Whether flipping houses as a full-time job or supplementing a nine-to-five, every investor could benefit immensely from implementing sound business practices into their existing strategy. More specifically, however, there’s no reason to think a well-devised house flipping business plan can’t maximize even a new investor’s potential. If for nothing else, treating flips like a business will tip the scales in an investor’s favor while simultaneously eliminating inefficiency and inconsistency–two of the greatest threats to today’s entrepreneurs.

When asked why they start flipping houses, most investors will instantly lean into the fact that they get to work for themselves, that, and the money. In fact, it’s not a hard argument to make. Becoming a real estate entrepreneur can simultaneously be lucrative and fun. Few career paths award hard-working individuals with more freedom and the ability to generate wealth on the same level as a career in real estate.

Even when the pandemic all but brought the U.S. economy to a standstill, a proper house flipping business plan proved lucrative. As recently as last year, the average home flip “generated a gross profit of $66,300 nationwide (the difference between the median sales price and the median amount originally paid by investors). That was up 6.6 percent from $62,188 in 2019 to the highest point since at least 2005,” according to Attom Data Solutions’ year-end 2020 U.S. Home Flipping Report .

However, it is worth noting that the answer to the question will resonate on multiple levels for today’s best investors. You see, on the surface, it’s easy to understand why someone would want to start flipping houses: it’s a good way to work for yourself and make money. However, some see flipping houses as a bridge to get closer to what they really want. With the ability to realize financial freedom and work at their own pace, investors use real estate as a vehicle to bring them true happiness. Whether spending more uninterrupted time with family and friends or traveling the world, real estate can serve as the means to an end investors envision.

A house flipping business plan is nothing short of the most important aspect of a real estate investor’s career. To that end, I remain convinced few things–if any–come with a better return on investment (ROI) than a well-crafted business plan for house flipping. I could easily argue a great business plan is invaluable, which begs the question: What is a house flipping business plan? Better yet, why does anyone looking to flip properties need to implement one?

To be clear, a business plan for flipping houses is exactly what it sounds like: a plan for flipping houses. However, it is worth noting that a truly great house flipping business plan isn’t meant for flipping a single property but rather multiple properties. You see, a truly great flipping strategy isn’t meant to be used on a single property; it’s meant to guide investors through the house flipping process over the course of their entire careers. Therefore, any investor intent on running a successful rehab company needs to have a real estate flipping business plan of their own.

Today’s most prolific house flipping business plans act as a blueprint for success; better yet, they award savvy investors the chance to make success habitual.

It is not enough to simply start flipping houses on a whim; doing so exercises a reckless abandonment nobody will appreciate. Instead, investors need to devise a plan of attack, as to increase their odds of realizing success and giving themselves a blueprint to follow in times of need. It is worth noting, however, that a house flipping business plan does more than simply tell investors where to go. A truly great flipping houses business plan will also:

Help investors maintain an organizational level that is conducive to a successful business.

Show others how serious investors are, perhaps awarding them with a more trusted network.

Clarify whether or not a respective revenue model makes sense.

Share an investor’s vision with others easier than just about anything else.

Help lenders decide if they want to work with a specific borrower.

Help investors turn their thoughts into more actionable processes.

Bring to light an individual’s strengths and weaknesses.

Force some investors to address their own risk tolerance.

No two businesses are exactly alike, and it’s unfair to expect even similar companies to share the exact same business plan. Perhaps even more importantly, there isn’t a single, universal business plan for flipping houses that will work for every investor in a given market. What works for one investor may or may not work for another, and vice versa. Case in point: there are several ways to draft a promising business plan. That said, no house flipping business plan template is complete without the following sections:

Executive Summary (Mission Statement)

Team dynamic, swot analysis, opportunity, market analysis, financing and projections, growth strategy, lead generation and marketing, goals and objectives, competition, exit strategies.

Aptly named, the executive summary section of a house flipping business plan should sum up an investor’s intentions in a clear, concise mission statement. Perhaps even more specifically, the executive summary will serve as the foundation for an entire business; it’s the first impression, and it’s what customers will use to determine whether or not they want to work with a respective company. Every executive summary should, therefore, clearly define the company’s purpose and long-term goals.

No rehab strategy is complete without clearly identifying the team’s dynamic . Identify the most important positions that will be held and who will hold them. There is no need to acknowledge every person in the rank and file, but it’s important to include the most important positions. In addition to each person’s title and name included in the team dynamic section, be sure to include a description of the title and why it’s needed. This section aims to identify each person’s role moving forward and prevent any disputes over whose responsibility a specific task will be. More importantly, the team dynamic section will see that everyone has a clear idea of what they need to do.

A popular acronym is used to acknowledge a company’s strengths, weaknesses, opportunities, and threats. A SWOT analysis will help up-and-coming real estate investors identify the very components working for and against their current business plan. If for nothing else, success favors those that are most prepared. Few things will prepare a real estate investor for what’s to come better than identifying their own strengths and weaknesses. Perhaps even more importantly, an in-depth, unbiased SWOT analysis will help investors carve out their own niche moving forward.

It is in the best interest of today’s investors to identify the problems that plague their industry and the opportunities that are inevitably created as a result. It’s a sad reality, but a truth, nonetheless: distressed homeowners are in a difficult situation. However, their problems create an opportunity for investors to lend a helping hand. That said, investors need to identify their own opportunities and how they can take advantage of them. This part of the rehab strategy should identify the target audience’s needs and offer a solution.

The market analysis section of a flipping houses business plan should identify the main indicators of the area investors intend to work in. As its name suggests, a market analysis should offer an in-depth look at what’s taking place in the same neighborhoods investors intend to work in. Pay special considerations to the past, present, and future. Among other things, be sure to reference changes in the market share, nearby competitors, historical shifts in the market, costs, pricing, and anything else deemed important to an investor’s success. The more comprehensive, the better a market analysis will serve an investor.

Not surprisingly, the best strategies will detail a company’s financial outlook. Financial literacy about one’s own company can’t be underestimated, and one should prioritize almost everything else involved in a house flipping business plan template. Be sure to explain the model you intend to use and any pricing assumptions gleaned from the market analysis. Additionally, investors will also want to include where exactly they intend to get their funding from and how they will secure money for future deals. To be safe, consider forecasting for at least three years; that way, investors are less likely to receive rude or unwelcome awakenings. The financing section should also touch on how the investors intend to finance future deals. Include which sources will be used, and their respective fees and timelines. The more methods of financing a deal investors have at their disposal, the better. This section should include, but isn’t limited to:

Private Money Lenders

Hard Money Lenders

Institutional Lenders

Owner Financing Strategies

Crowdsourcing

Creating a business plan for house flipping will require investors to think proactively. More importantly, house flipping business plans–even those accommodating new investors–should be written with the intentions of future growth. Scaling a business can prove difficult for those companies that aren’t ready for it. Therefore, it is best to include a section in your initial rehab strategy that outlines any growth strategies that may be relevant. The best time to entertain a growth trajectory is from the onset of one’s career, not in the heat of the moment. Those prepared for growth from the beginning will find the transition to be a lot easier.

Every great house flipping business plan will include a section on how to generate leads through a proper marketing strategy. If for nothing else, this section will serve as the foundation for a great deal of the company to function off of. It is with a great marketing strategy that investors will be able to operate and maintain a funnel of hot leads. It is worth noting, however, that a truly great marketing system is the sum of its parts. There isn’t a single marketing strategy investors should be using, but rather several. For a better idea of what today’s investors are using, here’s a list of what has worked for us:

Direct Mail Marketing

Bandit Signs

Door Hangers

Curated Lists Purchased Online

Real Estate Investment Clubs

No real estate investor can hope to realize success if they can’t clearly define what success for their own company would look like. In other words, it’s impossible to succeed if there are no clear goals and objectives to aim for. Likewise, you can’t possibly know if you realized success if you never sought to define what success actually means. Success is, after all, a relative term. What one investor may deem as a successful business, another could completely disagree with. Therefore, today’s new investors need to develop their own definition of success; that way, they can have something to strive for and even reference when times get tough.

For as important as it is to know your own business, it’s equally important to keep tabs on the competition’s business. There is a great deal of information that can be gleaned from the way your competition runs its business. Therefore, I recommend dedicating an entire section of your house flipping business plan to the people you intend to compete against. What are they currently doing that is working? What hasn’t worked out well for them? Do they currently have a competitive advantage? In understanding the competition, investors will have a better idea of how to proceed and what not to do. Be sure to learn from their successful efforts, but don’t ignore their shortcomings; they are just as valuable.

No plan is even remotely close to complete without a section that outlines potential exit strategies. Therefore, it is at this point in the planning process that investors need to weigh their available options. First, evaluate the property based on its merits and determine how it may meet your specific investing goals. If, for nothing else, there’s an ideal exit strategy for each property, but it must line up with your own goals. In other words, you need to know whether you will flip, rehab, wholesale, or rent the asset before you even buy it. Not only that, but you’ll need a backup plan in place in the event things don’t go according to plan.

It is entirely possible to pull off the perfect house flipping business plan by yourself. After all, one of the best reasons for becoming an investor is to become your own boss. That said, this industry can get very involved very fast. In addition, many skills are required to complete a single deal, all of which can be performed by a different professional. As a result, it may be in every investor’s best interest to assemble a well-qualified team. With a competent team at your side, you’ll be free to do more important activities. Not only that, but if you hire the right team, you can remain confident the job is getting done well.

A good real estate team is invaluable and can increase productivity exponentially. To see to it your team can compete on the highest level, you may want to consider enlisting the help of the following individuals:

Real Estate Agent: A truly great real estate agent is worth their weight in gold. Their knowledge of a given area and their contacts — alone — can save investors an incredible amount of time and money. As a result, a good real estate agent should be one of the first additions to your team.

Attorney: As I already alluded to, the real estate industry can get complicated really fast. A good real estate attorney can make sure you have every corner covered. Their help will mitigate risk around every corner.

Contractor: Good contractors may be found in any city, but the key isn’t to hire just any contractor; you need to hire the right one. A trustworthy contractor is invaluable to today’s investors. Their skills will show in the final product and keep investors on schedule.

CPA: Not unlike the industry itself, the numbers behind everything can get confusing. Therefore, it is important to hire someone familiar with real estate deals and their respective “numbers.” That way, there is much less of a risk of running the numbers incorrectly.

Inspector/Appraiser: Aligning your services with an appraiser or inspector can give investors an advantage. Not only will they serve as a valuable contact when it comes to getting a home inspected, but they can also expedite the process. Remember, time isn’t just money to real estate investors; it’s everything.

Successfully flipping homes requires investors to hone specific skills to increase their odds of making a profit. However, many investors don’t realize that it’s just as important to avoid mistakes as it is to be successful. Sometimes knowing what not to do is just as valuable as knowing what to do. With that in mind, here are some of the most serious house flipping mistakes to avoid:

Inadequate Funds: Any failure to calculate the amount of necessary funds could be disastrous. Running out of capital in the middle of a project can potentially lead to deal-ruining delays and perhaps the deal from being completed altogether. Consequently, those without adequate funds may find the urge to cut corners and produce an inadequate product, which can ultimately cut into profit margins. Instead of beginning a deal with inadequate funds, it’s better to give yourself extra cash to serve as a safety net.

Poor Time Management: Time isn’t simply money; it’s everything to an investor. Therefore, today’s investors really need to learn time management. The faster they can get in and out of a deal, the better. Holding costs will be down, and they’ll be able to move onto another deal even sooner if they can efficiently manage their time. Failure to do so can cost investors a lot of money and perhaps even ruin a deal. Instead of heading into a deal without a plan, investors need to have a schedule. Not only that, but they need to do everything they can to stick to it to avoid unnecessary setbacks.

Inexperience: As perhaps the biggest mistake of them all, far too many investors tend to get in over their heads. A lack of experience, for example, can lead o poor decision-making and folding under pressure. Therefore, investors should work within their comfort zone. Instead of attempting an exit strategy you aren’t familiar with, stick with what you know. When the time comes to branch out, educate yourself before moving forward.

Lack Of Education: A lack of education can be disastrous at any stage of an investment. Nothing is more sure to ruin a deal than ignorance. Therefore, investors must know everything about a deal before going into it. Proactively learn about every aspect of a deal. Read, listen to podcasts, take classes and talk to anyone you may learn from. Education is invaluable to an investor and can alter the course of their career in great ways.

Impatience: Patience is a virtue in the investing world. While time is money, it’s also important to maintain a level head. Sometimes patience can prevent investors from making a huge mistake. If for nothing else, acting irrationally can be devastating.

Today’s greatest real estate investors know it, and it’s about time everyone else did, too: no real estate investing company is complete without a thoroughly crafted house flipping business plan . As the blueprint for running a successful company, business plans are instrumental in developing a new investor’s name and even furthering seasoned entrepreneurs’ success. All things considered, the majority of today’s most successful investors can attribute their current position to a sound business plan.

There’s no reason to think a well-devised business plan for flipping houses can’t maximize even a new investor’s potential.

With a flipping houses business plan in place, investors should have a blueprint to follow before they even get started.

Use a house flipping business plan template if you aren’t sure how to draft one yourself.

Click the banner below to take a 90-minute online training class and get started learning how to invest in today’s real estate market!

What is an STR in Real Estate?

Wholetailing: a guide for real estate investors, what is chain of title in real estate investing, what is a real estate fund of funds (fof), reits vs real estate: which is the better investment, multi-family vs. single-family property investments: a comprehensive guide.

• 518-310-6500

House Flipping Business Plan for First Time Filppers

Anyone can flip a house… but not everyone has a house flipping business plan that will ensure their flip is profitable. Whether you’re interested in flipping on the side, trying to flip full time, or you want to use home flipping as a gateway into real estate investment, it would be very helpful to know what will allow you to claim the most return on your investment — plus, where to get the money to fund the deal in the first place.

House flipping is not just a real estate deal. House flipping is not just a renovation. House flipping is not just an investment. 

It is all of the above and so much more. You may be strong in financing but lacking expertise in real estate and home renovation. Or maybe you’re strong in home renovation but lacking expertise in real estate and financial investment. Successful flipping dictates that you have a level of expertise in:

• Researching Opportunity
• Purchasing Real Estate
• Managing Finances
• Cost Effective Renovation
• Selling Real Estate

Again, anyone can show up and do these things, but only those who show up with a house flipping business plan that is built off of an expertise in all these areas will render the biggest profit (and avoid the biggest headaches). 

The house flipping business plan shared below will be a valuable roadmap as it will provide structure for the deal (from start to finish) and clarify the business deal strategy as a whole.

When creating a business plan for house flipping, you must carefully consider various factors that can impact the success of your venture. For example:

• Examples of successful business plans
• Financial projections
• Marketing strategies and tactics
• Project timelines
• Construction costs

Buying a home to live in is a risk in and of itself. However, in the end it’s a home you’ll live in and time can mitigate mistakes. Buying a home for the expressed purpose of turning a profit means you have much less margin for error, thereby, compounding the potential risks. If buying a primary residence requires foresight and planning, flipping a home for profit requires an exponentially greater amount of both. 

In the flipping business plan below we have put together a well-thought-out process for you to learn, adopt, and follow in order to increase your chances of a successful flip, which means, profits!

Other People Who Have Followed This Business Plan

This business plan for house flipping is not theory. It’s not conceptual. It is not just a collection of ‘good ideas’. 

What you are about to learn is the cornerstone approach that has allowed everyday men and women, average Americans, to profit $35,000, $55,000, even $100,000 on their first flip. 

If you’re looking for concrete evidence of a successful plan, you’re in the right place. 

Who are these people? You can meet them, hear their stories, learn about their experiences, and discover just how much profit they were able to generate with their flips. 

Home Flipping Success Stories

Blueprint Real Estate Guide to Growing Trends

You’re not blind — house flipping is a trend that has been trending upwards over the last couple decades. 

Truthfully, flipping houses has always been a legitimate real estate play but with the advent of home flipping and home renovation television shows, it has gone from a real estate play for heavy investors to a gateway into generating wealth in real estate. 

Even still, not everyone gets wealthy off of house flipping. Many people start off with deals that look promising but a lack of knowledge, experience, and expertise turns their dreams into a nightmare. 

In the first quarter of 2022, one in ten properties for sale was solely targeted for house flipping. In the year following that number has doubled.

If you want to know why the trend has gone from little known real estate deal, to entertainment novelty, to mainstream real estate investment opportunity, all you need to do is dip your toe into learning about the market condition, competition, and individual business practices that have developed over the last decade.  

Regardless of the current trends, one thing is true — real estate in any financial market can be incredibly lucrative and home flipping has proven to be the gateway deal into developing a strong real estate investment business.

Despite the growing trend, the market remains rich with opportunity and if you have a strong home flipping business plan you will purchase your property with a certain understanding of the market, a clear approach for the renovation process, and even possibly a mentor or flipping coach to help you navigate the ins and outs of the deal.

Real Estate Blueprint

The appeal of house-flipping as a blueprint for real estate investment comes from the potential for quick profits without long-term commitments. This is the phenomenon that reality TV shows have leaned into, leading anyone sitting on a couch at home watching a reality flipping show to think, “I could totally do that.”

Yes, you can! But can you do it for maximum profit? No. Not if you don’t have a proven plan to follow.

This is what makes a blueprint for flipping attractive. “If I had a proven plan that would tell me what to do, what to expect, and how to get the most for my money, I think I could pull this off.”

Now you’re thinking! 

And you do need to be thinking this way because flipping houses carries certain risks.

The process, especially the first time, can be demanding, time-consuming, and emotionally draining. When you are working harder than you’ve ever worked, putting in more hours than you’ve ever put in, and the ‘sold’ sign seems to be further and further away than you initially planned, it becomes apparent that you got into something more than you bargained for.

We want to avoid that and to do that, we need to get back to, “the proven plan.” Not a 20 minute television show. Not a YouTube channel. A real, practical and tactical plan that works wherever it’s tried.

This is what separates successful flippers from those trying to implement a combination of mimicking what they’ve done in their own personal residence and what they’ve seen on tv.

The truth about HGTV is that ordinary people can purchase, fix, and sell their property for profit. That’s absolutely true. But notice, they are usually paired up with a show host who is coaching them and leading them through the process. And this is exactly what you need.

Before embarking on your first house flip, ask yourself the following questions:

• What is the average cost of flipping a home?
• What considerations should you I keep in mind before flipping my first house?
• How can I make money flipping houses without using my own money as the startup capital?
• Is the fix-and-flip real estate market really profitable?
• How much knowledge do I need in real estate and construction?
• Where can I find the best property deals to flip?

You don’t know what you don’t know. Perhaps you see some of these questions and think, “Well why would I need to know that?” This underscores just how important it is to know what you’re getting into before you get into it and what you’re going to do once you are in.

A game plan. A blueprint. A framework. A roadmap. Call it whatever you want… in the end you’ll make more money if you go in with a plan you know works as opposed to figuring it out as you go.

There are ten items essential to your business plan:

• Cost analysis of house flipping
• Assessing the worth of house flipping
• Timeframe for house flipping
• Emphasizing the importance of timeline
• Experience required for house flipping
• Strategies for finding house to flip
• Where to spend your $10k when flipping
• How to overcome financial obstacles
• Duration of the house flip (start to finish)
• Techniques for finding ideal flip properties

We are going to provide you with the blueprint. You’ll be grateful for every word. But consider going further with Home Flipping Workshop to assist you in structuring your plan effectively to your market and timeline. You’ll be happy you have a business plan that provides valuable insights and templates to enhance planning and execution.

Funding A House Flipping Deal

How much money will you need to flip your first house?

Truthfully it’s not so much about ‘how much money’ you will need and it’s more about where are you going to get the money to fund your flip. 

You do not need and really should not use your own money as the bulk of your capital for the deal. You will need some money, several thousand dollars, but the majority of your funds should come from other people’s money (OPM).

Financing is often what scares people away from real estate. 

Either 1) they look at their own finances and think, “I don’t have enough money to get into real estate,” or 2) they are just scared of losing what money they do have doing something that is ‘risky.’

Your first move, before you do anything, is to explore the financing options available to you outside of your own savings. This is how the big time real estate investors do their deals and it’s exactly what you should do, too.

Here are options that we focus on when working with students during Home Flipping Workshop.

• Hard Money Lenders
• Private Investors
• Crowdfunding
• Joint Ventures
• Real Estate Syndication
• Real Estate Investment Trusts (REITs)
• Seller Financing
• Personal Funds and Equity
• Institutional Lenders

Maybe you see some of these options and think, “That looks risky,” or, “That’s seems scary to think about.” And you’re right… without a plan, without a pathway it is risky and it is scary. But you’re not going into this willy nilly. You’re not going to try and flip a house with zero experience in real estate, finances, or construction. 

You’re going to use a plan and your plan is going to be catered to your timeline… as such, you can look at each financing option and choose the option that gives you the greatest leverage. 

Maybe you can afford a hard money lender because your timeline is short. 

Maybe you have substantial equity in your home and can take out a loan (while it’s your equity, it’s the bank’s money).

Before you do anything you need to work out your funding.

Funding is a part of your overall finances and you need to be aware of all the costs that will go into your flip. There are obvious costs (purchase of the property, renovations, materials) and there are a lot of costs that you’d never even think of until you’re faced with the bill.

A part from the purchase price, you’ll need to take into account additional expenses including but not limited to: 

• Selling costs 
• Carrying costs 
• Insurance costs
• Renovation costs 

All of these costs will add up and as you determine your budget you will need to keep all of these potential expenses in mind. This is where having financial expertise and real estate expertise comes in really handy. Bottom line, get these numbers right in the beginning and you’ll have a stronger idea of how much you will stand to make in the end. 

While there is no one-size-fits-all formula to determine it all, partnering with a professional who has navigated this type of deal in the past will provide you with a stronger baseline. Whether you work with Home Flipping Workshop or you’ve already identified a party who will help you map out your these finances, the more prepared you are ahead of time, the stronger your leadership will be during the project, and the bigger profit you will stand to make.

As you identify potential properties you will be able to fill in your evaluation worksheet (and you can download our free real estate evaluator worksheet here ) and the numbers will come into focus.

Know How Much Will Your Flip Stand To Profit

“Is house flipping worth the cost?” It depends.

It absolutely can be worth the cost of time, money, and effort. 

“Is it worth it to you?”, is the correct question.

Why are you wanting to get into flipping? Are you trying to earn an extra $5,000 a month? Are you trying to pay off debt? Are you trying to replace a full time job? 

Are you trying to take a dream vacation? Are you trying to move to your dream location? Are you trying to build a dream house?

No matter what your reason for flipping is it will absolutely not be worth it if you end up making only a fraction of what you hope to. You need to know before you put the deal together that when you’re finished you will make at least the amount needed to fulfill your reason for flipping.

That said, if you know how to spot the right deal with the right potential, yes, flipping can be absolutely worth it… and more than that, predictable.

Think about that… PREDICTABLE.

Having command over your finances before you get into the deal a way to determine if a flip will be worth it before you get into the middle of the deal.  

We want your first flip to be incredibly profitable. But more than that, we want you to get through your second flip. Once you have flipped two homes you have, in effect, build a working knowledge of what it takes to succeed in real estate and you are now, in effect, ready to take on any type of real estate deal.

Home flipping is a gateway to real estate investment but it all starts with getting the finances straight.

Variable Costs of House Flipping

In your business plan, you need to account for the variable costs associated with house flipping. Here are some of the variables that can impact your costs:

• Property Acquisition : The cost of acquiring a property for flipping can vary widely based on location, market conditions, and property type. 
• Renovation and Repairs : The extent of renovations and repairs needed to make the property market-ready can significantly impact costs. 
• Labor and Contractors : The cost of labor and contractors can vary depending on the scope of work, location, and market conditions. Skilled tradespeople such as carpenters, electricians, plumbers, and painters will charge different rates, and these costs will contribute to the overall expenses.
• Materials and Supplies : The type and quality of materials and supplies used for renovations are crucial in costs. The prices of construction materials can fluctuate based on market conditions, availability, and the project’s specific requirements. 
• Holding Costs : Flipping property involves carrying costs during the renovation and selling. These costs include property taxes, insurance, utilities, loan interest payments, and maintenance expenses. The longer the property remains unsold, the higher the holding costs.
• Financing : The method of funding used for the project will impact the costs. Interest rates, loan origination fees, and other financing charges can vary depending on the chosen financing option, such as traditional mortgages, hard money loans, or personal funds.
• Marketing and Selling : Marketing and selling costs can vary depending on the strategies employed. Expenses may include professional photography, staging, advertising, real estate agent commissions, and closing costs.
• Market Conditions : The overall state of the real estate market, including supply and demand dynamics, can influence costs associated with housing flipping. In a competitive market, property acquisition costs may be higher, while market trends may influence selling prices.

You’re no stranger to fluctuations in the market. Not just the real estate market but the economy altogether. 

Consider the new homes that were sold in 2018 but weren’t set to be built until 2021. The cost of materials jumped so astronomically high that it made the housing prices that were agreed to in 2018 no longer viable and many people were unprepared for the true cost of their home when it was eventually built.

Your home flip won’t take 3 years but the example shows just how much things can change and we’re telling you this so you can build in the margin necessary. 

The housing market is subject to fluctuations, and an investor could end up with a property that takes longer to sell than expected. Or you might possess a property that sells for less than the cost of renovations.

Do the research. Understand the market. Build in margin. Establish a timeline to keep you on time and on budget.

How Long Does It Take to Flip A House? Establishing Your Timeline

Staying on budget is largely determined by establishing and keeping a project timeline. 

Not every home project will operate on the same timeline. Some jobs will take more time and some will take less. As you build your plan, one of the conversations you need to have with your coach or professional consultant will be, “What type of timeline can I afford?”

Some financing options will necessitate a shorter timeline. 

Some materials needed for a job will necessitate a longer timeline. 

So while we can’t give you an example timeline (to do so would not be responsible), having the conversation as you build your business plan is essential. 

Glenn & Amber Schworm, Co-Founders of Home Flipping Workshop, have flipped over 1,100 homes and in doing so have generated over $100 million in revenue. With that much water under the bridge, they have provided some general guidelines for timelines. You can expect your timelines to fall within these parameters. 

• 1 – 2 Months – To Find a Property
• 2 – 6 Months – To Renovate the Property
• 1 – 3 Months – To Market the Property
• 1 – 2 Months – To Sell the Property

Again, this is a very broad timeline that you can expect to operate off of. These are reasonable goals to set for each critical stage. For a beginner, completing a flip in one year is excellent. However, an experienced investor can flip a house in approximately 6-9 months.

If you have maintained any relationships over time you know how important communication is. Ordinary friendships, romantic relationships, and business partnerships all thrive on clear and precise communication. A project timeline provides the type of clear and precise communication you’ll need in order to stay on time and on budget. 

Consider everyone who will be relying on your timeline:

• Financing partners
• General contractor
• Real estate agents
• Business partners

Your timeline is the mouthpiece of your project. Everyone will refer to your project timeline to know if they are on schedule. They will refer to your project timeline to know when to expect the next phase to begin. They will refer to your project timeline to know how much time is available to work through obstacles. 

If you finish ahead of schedule, that typically means greater profit. If you finish behind schedule, that typically means greater losses. 

Reality TV makes it appear that a flip takes place in a week or two and even if they state the time that has passed, the nature of television still deceives the viewer of the true time. 

Home Flipping Workshop goes beyond stating what should be in your business plan, in this case a timeline, and helps you answer questions about the nature of your project to establish a reasonable timeline.

Don’t rely on the timelines you see on TV or the timelines you’ve heard from other people. Build your business plan based upon the particulars of your deal and your location. That is the only way you can plan your profit with any type of accuracy.

More Time Costs Lowers Your Home Flip Profit

Poor planning can ruin your house-flipping deal before it even begins. Everything you see in the shows — cost overruns and missed deadlines — those are realities you are going to potentially run into. This is why you plan vigilantly ahead of time.

Plan against some of the most common profit suckers:

Underestimating the Cost of Renovations

Do not guess at expenses. Get hard numbers. Get real quotes. Maybe in the future your working knowledge of past deals can inform some mental estimates — but not right now. You need to deal in certainties. 

Missing Deadlines

Remember above when we talked about deadlines being the communication everyone relies on? You must build margin into your deadlines and into the overall numbers. Nothing goes according to plan so plan on it costing more time than what you think. Add margin.

Overlooking Essential Details

Working with a coach, following a strict home flipping formula , or contracting professional consultants will hedge against this being an issue. If you go in solo you won’t know what you don’t know so count on missing key details and then having to pay for those errors.

Not Considering the Target Market

You need to know who buys in the area you’re flipping, what they’re looking for, what upgrades will render profits and what are overkill (killing your profit). Study the comps, decipher what is it about the highest comps that you could incorporate into your project that will render the highest return. Don’t build what you want… build what people are looking for (and can see themselves living in).

Failing to Budget for Contingencies

You know you need to do this. But we mention it because the flippers who have tried to do things on their own and inevitably come to Home Flipping Workshop… they thought they were doing this. There will be so many unexpected expenses but if you have a strong game plan on how you’re going to handle unexpected expenses… the expense will not longer be unexpected… you were prepared.

You’re going to have contracts, appraisals, inspections, negotiations and a whole litany of other time-consuming events in the process. Include all of this in your timeline so it works into your finances and doesn’t impact your profit. 

Considering all the factors, you need a lot of energy to get through the project. To meet your timeline, falling behind is not an option in flipping property. 

To avoid unwanted delays when flipping a house, consider the following seven steps:

• Plan: Create a detailed timeline of the entire project, including each task’s timeline, and allow plenty of time for unexpected issues to arise.
• Research local regulations: Familiarize yourself with local building codes, zoning laws, and permit requirements in advance.
• Hire reliable contractors: Work with experienced and dedicated contractors to ensure that the renovations are completed on time and with the desired quality.
• Be flexible: Be open to making changes to the plan as necessary and be prepared to adjust the timeline if unexpected issues arise.
• Stay organized: Maintain clear and detailed records of all expenses, deadlines, and progress updates to help keep the project on track.
• Keep the lines of communication open: Maintain open communication with all parties involved in the project, including contractors, real estate agents, and lenders, to ensure everyone is on the same page.
• Set realistic expectations: Be realistic about the timeline and costs involved in flipping a house, and be prepared to adjust the plan as needed to stay on track.

By taking these steps, you reduce the risk of unwanted delays and increase the chances of a successful and profitable house-flipping project.

Flipping A House With No Experience

If this is your first house flip, just because you don’t have experience doesn’t mean you can’t do it. You can ABSOLUTELY be successful and walk away with life changing sums of money. 

Thinking you have to be a real estate expert to make money in real estate is an error in thinking. 

Likewise, thinking you don’t need expertise or experience to flip and make a profit is unwise. 

You most certainly need expertise and experience if you want to walk away with the most money possible.

So how can this be?

You don’t need experience but you do need expertise and experience? Which is it?

In real estate you can borrow someone else’s experience and expertise! That means you can examine what they’ve done, follow the path they’ve charted, avoid the mistakes they’ve made, follow the same pathway that’s led to success and sell your home for a huge profit.

The top players in any sport have coaches. Take Tiger Woods! If you watch Tiger’s swing today versus when he burst on the scene in 1996 you’ll notice there are differences. Not only in his swing but his approach to the game. Why? Because he changed coaches over the years to improve. The best players have coaches.

You want to be an A player and that means you’re going to look for a coach to help make that happen!

So far we’ve talked much about the finances, the timeline, steps to getting started, and the obstacles to be aware of. We haven’t even touched on the legal side of your home flipping deal. 

Yes, legal should definitely be on your radar. You’re talking about borrowing money, employing contractors, buying real estate, and negotiating deals. What type of legal expertise do you need? Are there boilerplate agreements that exist which will hold up in court but don’t need to be drawn of from scratch? Is there a way to isolate my personal finances from the flipping arrangement? All good questions and all requiring answers you’ll need ahead of time. 

In addition to legal side of the business you need to be thinking about the operations side of the business. Flipping homes is a gateway into real estate investing and if you want to build a successful real estate investment business you need to think about everything a business owner thinks about.

• Setting a Budget
• Getting Referrals
• Creating Your Team
• Setting Up Your Business
• Finding the Right Property

“But I just want to flip a home. I’m not really interested in building a business.” 

This may be the case, but consider this.

First, the real money is not in flipping one home. The real money is flipping your second, third, fourth, and so on. If you’re going to put in all the work to learn the flipping business to quit after one home, well, that’s your prerogative, but what we have seen is that people get hooked and keep on.

Second, flipping and real estate in general is scalable. Meaning, if you feed it, it will grow. There is much that you’ll need to be involved in… but there is a A LOT that you can very easily hire someone else to do. 

You can hire a business manager. You can hire an operations manager. You can hire an office manager. You can hire a bookkeeper. You can hire every position that you don’t enjoy and leave the positions and work you love the most for yourself. If you try and do everything yourself you will find that the parts that you really don’t enjoy doing will consume your time and steal your joy for real estate. 

You don’t want this and we don’t want this for you.

You are going to become experienced in real estate really quickly. But not all experience is equal. In your early days, work with a coach, mentor, or consultant who can help you acquire the right experience. You’re going to spend the money on making mistakes or maximizing profit… it’s a lot less expensive to avoid the mistakes and focus on the profit.

What’s more, a good coach will not just walk you through what to do but they will actually educate you in the process so you won’t need them in the long term.

It’s True! No Experience Required In Home Flipping

What we have learned at Home Flipping Workshop over the last decade is that if you can flip two houses you have acquired the foundation for real estate investing success! Nearly every obstacle, negotiation, and challenge you overcome in flipping is a foreshadow of what you’ll need to be equipped to achieve success in real estate investment. 

It really is the perfect gateway to financial freedom.

You don’t need experience, you just need to work with people who are experienced. That is, of course, if you’re looking for the top return on your flip. 

This is no time for pride. This is the time for stepping back and saying to someone who has been where you’re going and achieved what you want to achieve, “Teach me.”

Experience provides several benefits, including:

• Improved skills and knowledge: Through experience, individuals learn from past actions and improve skills and understanding of a particular subject.
• Increased confidence: With experience comes a greater sense of confidence in one’s abilities.
• Better decision-making: Experience helps make informed and effective decisions by providing a more comprehensive range of perspectives and knowledge.
• New opportunities: Experience often leads to new and diverse professional and personal opportunities.
• Improved relationships: Experience can improve communication and interpersonal skills, leading to stronger relationships with others.
• Greater wisdom: With age and experience comes knowledge and a deeper understanding of the world.

On day one of your house flipping journey you’ll find yourself asking questions that you don’t know the answers to. Simple things like, “Is this a good property?” or “Is there something about this property that will cost a lot of money?” 

Again, you’re looking to buy a home to turn around and sell for a profit. Yes, if you were going to hold on to the property long term you could afford to have a few unknowns come to the surface over time. 

But not in a flip. 

You need certainty. You need predictability. 

While you don’t need experience, you need someone who is experienced to help you identify the money pit from the treasure in the field. 

People who don’t get the proper training to prepare before flipping a house can face several challenges, including:

• Overpaying for a property: Lack of market knowledge results in overpaying for a property, reducing the profit margin.
• Underestimating renovation costs: Not accurately estimating the cost of renovations results in cost overruns which eat into the profit margin.
• Missing Deadlines: Failure to plan for potential delays results in missed deadlines, causes the project to drag on, and increases holding costs.
• Legal issues: Not understanding zoning laws, building codes, and permit requirements results in legal problems and fines.
• Poor quality work: Hiring inexperienced or unreliable contractors results in poor quality work that requires redoing, adding to the project’s cost and delaying the completion timeline.
• Inability to sell: Not understanding the target market results in a flip that fails to sell or sells for less than expected.
• Financial loss: Not properly budgeting for contingencies and unexpected expenses results in a project that becomes unprofitable.

These are just a few challenges people need to prepare for before flipping a house. Planning carefully and considering all aspects of the project is essential to ensure a successful outcome.

The Home Flipping Workshop has an incredible strategy that works for most deals and includes follow-up support for more complicated deals. 

Starting any new journey causes you to learn more through self-education. To become an expert at flipping, start learning about the process, what you need, and what it takes. 

With no experience, having a mentor to guide you in flipping properties is beneficial. Flipping is a relationship-based business; the better you are at it, the more money you can make. 

Proceeding without experience can lead to poor decision-making, ineffectiveness, and preliminary results that produce no solutions. 

Experience provides a foundation of knowledge, skills, and insight that help individuals make informed choices, understand the consequences of their actions, and adjust their strategies as needed. 

Without experience, individuals are more likely to make mistakes, overlook important details, and struggle to achieve their goals. 

How to Find A House to Flip

In the beginning, shopping for a house is fun and exciting! Over time it begins to wear on you. If you make an offer here or an offer there and don’t get the house it becomes frustrating. 

House flipping and home buying shows will inspire you to get out there and get to work. But finding the right property typically proves to be a more ‘slow and steady’ affair. 

You must find the right home. Not just any home will do. Buy the wrong home and you’ll wind up working months for very little payoff. 

Here are some traits you want to consider. They will seem familiar, but truthfully, you’re buying a home that someone else will eventually want to buy. So of course some of the typical ‘real estate tropes’ will be true of your purpose.:

• Location: It significantly impacts value and desirability to potential buyers. Choosing a property in the most desirable neighborhood you can afford that has access to good schools, transportation, and amenities is essential.
• Condition: It impacts the work required to get it ready for sale. Properties that require extensive renovations may take longer to complete, resulting in higher costs.
• Profit potential: Choose a property that has the potential to generate a substantial profit after the completion of the renovations. Understanding the profit potential requires a thorough analysis of the market, the cost of renovations, and the estimated sales price.
• Cost: It must be in line with the budget and should not exceed the estimated sales price. Overpaying for a property can significantly reduce the profit potential.
• Competition: Consider the level of competition in the market and choose a property that can stand out from similar properties.

You need to develop a research and marketing analysis strategy. Whether you recruit a mentor or coach or decide to come up with your on strategy by trial and error, you need a framework to evaluate a home. You need to decide ahead of time what you are committed to buying before you start looking. This way you’ll be able to spot the winner from the losers. 

This is something you do when looking for your own primary residence. It has to have a pool. It has to have a single story. It needs to be near a good school. 

Why would you not set up these same parameters for your flip? You actually need more parameters because you will have limited money and limited time. Get this right.

Here are a few ways to find a property that will help you flip for a reasonable profit:

• Realtor.Com
• Trulia 
• Zillow 
• Wholesalers
• Mortgage Brokers
• Public Records
• Tax Records
• Court Records
• Investment Groups
• Google 
• Social Media
• Online Advertising
• Digital Classifieds
• Auction.Com

There is no substitute for diligently pursuing your perfect flipping property. The hungrier you are the better. The more diligent you are willing to be in your searching, the better. Everyone will see the homes that are easy to find. You need to figure out where the hidden gems are listed and how to get a look at them before everyone else. 

A coach will help you leverage all avenues to your advantage so you have an edge over the competition.

Off-market deals (deals found outside of the traditional real-estate market typically through wholesalers or sellers who have not yet listed with an agent and are looking for quick sale) are often seen as the best because they provide several advantages over traditional real estate transactions:

• Less Competition: Off-market deals are private, so there is typically less competition for these properties, making it easier for buyers to negotiate better prices and terms.
• Faster Closing Times: Off-market deals are often quicker to close because there is less paperwork, fewer inspections, and fewer parties involved.
• Higher Profit Potential: Off-market deals can often be purchased for less than market value, providing investors with the potential for higher profits.
• Better Relationships with Sellers: Off-market transactions often result in better relationships with sellers, as the parties involved in the transaction are not competing with other buyers.
• Reduced Risks Deals: Off-market deals have a lower risk of falling through because there is less competition and fewer contingencies, such as financing and inspections.
• Ability to Customize Deals: Off-market deals often provide the opportunity to customize deals to meet specific needs and goals, such as financing terms and renovation plans.

Keep your eyes open and be aware. Finding the best deals in this market is vital to your success. If a property is on Zillow, it requires research and evaluation. But those are only some of the listings that will equip you for success. Remember, off-market deals are the most lucrative. 

Separate yourself by finding those off-market deals known as “motivated sellers.” A motivated seller must sell because they want or need cash now. Look for the D’s:

• Desperation
• Downsizing 

The most significant D is desperation to sell. The Home Flipping Workshop will teach you how those sellers are not looking for top dollar, they want money quickly, and that is where you come in.

Off-market deals can provide several advantages over traditional real estate transactions, making them an attractive option for experienced investors looking to maximize profits and minimize risk.

Search listings for potential properties that are distressed and priced low – it’s the investment opportunity to look for when buying a property to flip.

Going through an agent or a broker makes your search faster because of their knowledge of properties that are priced low for flip deals, such as: 

• Eviction Properties
• Distressed Properties  
• Foreclosure Properties
• Mortgage Default Properties

A more promising method is by talking to a wholesaler. They find rehab properties, create a contract, and then find a buyer looking to flip that property. This is a win-win.

Auctions are another great way of finding a property to flip at a reasonable price, but they can be daunting. Paying with cash to offset any risks associated with an auction property is better.

There are so many more options to utilize to help you find a property to flip:

• Short Sales 
• REO Listing
• Direct to Seller
• MLS Database

The goal of a real estate investor is to find a low-priced property. The secret is in the investor’s ability to find a ‘diamond in the rough’ and fix, flip, and sell it for a profit.

Focus On Building Your Flipping Blueprint

Much of what we’ve covered is very straightforward and, in some sense, almost no-brainer information. 

But it’s essential. 

You can’t skip steps. You can take shortcuts (at least not in the beginning). You cannot afford to make a mistake — you’re trying to build something profitable.

As much as this process is a business development and real estate exercise it is also a personal development exercise, too. 

Your preparedness as a leader and high capacity individual will play a big role in whether or not you get the biggest return on your investment. 

If you embrace that this is a character building exercise as much as anything you’ll find yourself developing core strengths that will not only help you in real estate, but bring fulfillment in life overall. 

Here are some character traits we challenge Home Flipping Workshop students to embrace. 

• Avoid distractions: Laser-focused individuals effectively avoid distractions and maintain productivity by dedicating their attention to the task.
• Prioritize effectively: Laser-focused individuals prioritize their efforts and ensure the completion of the most critical tasks by focusing on one step at a time.
• Make more progress: By devoting their total energy and concentration to a single task, laser-focused individuals make significant progress in less time, leading to quicker project completion.
• Stay motivated: Concentrating on a single goal at a time helps individuals stay motivated as they witness their progress and results.
• Eliminate unnecessary activities: Laser-focused individuals efficiently eliminate time-wasting activities that do not contribute to their ultimate goal.

What is the difference between people who are at the top of their game and everyone else?

Laser-like focus in a single direction.

There is something powerful about being so focused on a very narrow scope of work. It not only blocks out the distraction of multi-tasking, you also elevate your ability to lead in a specific area. 

You are capable of so much greatness! Maybe you’ve never really thought about yourself as a leader or someone who is capable of greatness. But you are! 

Lasering in on your home flipping property could be the very think you need to replace generalist output for something sharp and powerful. 

Contactors, real estate agents, financial advisors, investors, and many others will be looking to you for leadership, communication, and motivation. Becoming laser-focused on buying the right property and flipping it for maximum profit will be a vibe that rubs off on everyone involved and as a result, you’ll get their best output.

How to Flip A House with $10,000

While it is true that you want to use other people’s money as much as possible to fund your deals, you do need to have some cash available to get into the flipping game. 

A great number to aim for is $10,000. 

While you can’t purchase a property outright with $10,000, you can actually do a lot more than you think. You can make it work in your real estate play in other ways.

• Use for a Down Payment
• Invest in an Airbnb
• Become an Investing Partner
• Become a Real Estate Wholesaler
• Get into Real Estate Crowdfunding

These methods could make $10,000 go a long way and quickly turn it into a recurring cash flow. 

Glenn and Amber Schworm have put together multiple plays that you could make with $10,000. Even when funds are limited, options still exist. Tapping into the experience, expertise, and relationships of other people is your secret weapon no matter how much money you have. It just so happens that if you’re short on money you can use those three items to make up a huge amount of the difference. You gain:

• Access to resources: Many available resources help you achieve your dreams, even with little money. There are many ways to gain the knowledge and skills you need to succeed, from online courses to free workshops and events.
• Creative solutions: Limited funds can often lead to creative solutions and innovative thinking. By working within a tight budget, you may find new and better ways to achieve your goals that you wouldn’t have discovered otherwise.
• Opportunities to network: Pursuing your dreams provides opportunities to network with others with similar interests and goals. These connections provide valuable support, guidance, and resources.
• Personal growth: Pursuing your dreams helps you grow and develop new skills, knowledge, and confidence.
• Fulfillment: Achieving your dreams brings a sense of pride and satisfaction that does not compare to material possessions or financial success alone.

Limited funds should not be a barrier to pursuing your dreams. With determination, creativity, and the right resources, anyone can achieve their goals, regardless of their financial situation.

Property flipping is a lucrative business, and having the finances to get in on the ground floor is not all about having cash.

Money Is Not An Obstacle

We’ve said it multiple times, but money should not be an obstacle. Don’t let money stop you from flipping a home. Yes, you’ll need to get creative, but creativity can win the day!

Experienced investors know that creativity overcomes a myriad of obstacles and there are many mechanisms that exist to help hungry and motivated entrepreneurs and investors get into the game no matter their net worth.

Some of the strategies that Home Flipping Workshop students leverage as a part of their business plan include:

• Partner with others: Joining forces with other investors or business partners can provide access to additional resources and help spread the risk.
• Be creative with financing: Experienced investors are often creative with financing, finding alternative sources of funding that may not be available to others, including crowdfunding, peer-to-peer lending, and using retirement funds.
• Build a network: Experienced investors often have a network of professionals, such as lawyers, accountants, and real estate agents, who can provide support and guidance.
• Utilize government programs: Experienced investors know government programs that provide financial assistance and incentives, such as grants and tax credits.

Experienced investors understand that money is just a minor obstacle to achieving their goals, and they have developed creative strategies to eliminate it as a barrier. These strategies allow investors to access the resources they need to succeed, even with limited funds.

Using other people’s money is a quick way to fund your property flipping deals, but you need to know whose money to use. It’s best if you have options.

The following nine options are the primary ways investors secure funds:

• Live-in Flip
• Wholesaling
• Home Equity
• Option to Buy
• Private Lenders
• Partner with an Investor

Many new investors need to be made aware of the funding opportunities available to them. 

It does not matter whether you are a new or a seasoned investor, utilizing the above factors is the best real estate strategy to get you started with no money in the market today.

Discover the Key to Flipping Houses

Perhaps you’ve always known you don’t want to fly blindly into your home flipping experience. 

Maybe you’ve skimmed through our plan article and decided that it would be worth exploring an educational experience like Home Flipping Workshop. 

Regardless of how you arrived at the decision to pay for training (versus paying for mistakes), you should be applauded. Home Flipping Workshop isn’t for everyone but the people who do go through it and commit to their home flipping dreams find that the key is following a proven plan.

In three days students learn the entire scope of home flipping success and take the principles covered in this article and actually are able to fill in many of the blanks with their only business plans. 

Imagine having a bulletproof method to invest in real estate without experience, money, or credit.

Glenn and Amber Schworm turned $80K of credit card debt into over $100 million in business earnings, and have crafted a formula for securing your economic freedom.

Join our intensive 3-day virtual Home Flipping Workshop where you’ll receive no-nonsense training that reveals:

• Insider secrets about wholesaling
• Long-term strategies for real estate investing through property ownership
• Techniques for building generational wealth by fixing and flipping houses

Seize this opportunity to fast-track your journey towards financial and time freedom. Thousands of ordinary people earn $40-100K per deal by flipping houses, and many do it using other people’s money.

With over 1,000 successfully flipped houses since 2007, Glenn and Amber Schworm are offering you their proven system on a silver platter.

At the Home Flipping Workshop, you will learn how to:

• Find lucrative properties in your local area
• Secure funding without relying on your own money or credit
• Confidently add value to deals through skillful renovations
• Utilize our foolproof formula to flip houses and generate substantial profits
• Capitalize on opportunities for recurring revenue by holding properties

Glenn emphasizes, “Our Home Flipping Workshop teaches you how to make money through buying and selling properties and accumulate wealth through homeownership.” It is the key to flipping houses. 

Real estate investing is not a one-size-fits-all endeavor. Glenn and Amber provide mentors and coaches to support students upon completing the course.

Our workshop also addresses common fears and provides professional development for aspiring entrepreneurs.

Attending the Home Flipping Workshop gives you a clearer vision of achieving overall success.

Use the Home Flipping Workshop content to learn proven techniques and gain valuable tips.

What is your dream for your life?

We often hear about living the dream, but how many achieve it? Don’t underestimate the power of your dreams. Instead of merely observing wealthy individuals driving fancy cars, living luxuriously, and traveling at will, strive to attain your personal dreams.

While celebrities earn significant amounts of money, they often require guidance to find their purpose. The Schworms share bulletproof strategies, based on their extensive experience in the real estate industry to help individuals make their dreams come true. 

With VestorPro, you can access a wealth of knowledge and expertise to guide you through the intricacies of real estate investing.

Contact VestorPro today to get started on your journey toward success. Their team of professionals is dedicated to providing personalized guidance and support tailored to your specific goals and aspirations. 

By reaching out to VestorPro, you can access a treasure trove of real estate blueprints that will serve as your roadmap to financial prosperity.

Don’t let uncertainty hold you back from achieving your dreams in the real estate industry. Take action now and contact VestorPro today. Their proven strategies and passion for empowering individuals make them the ideal partner on your path to success. 

Embrace the opportunity to learn from industry experts and turn your aspirations into reality with VestorPro’s real estate blueprints. Get in touch with them today and embark on a journey that will transform your life.

Home flipping is your gateway into real estate investment and true generational wealth, financial legacy, and personal freedom. 

• Intro Course
• Live Workshop
• Flipping Book (Free)
• Success Stories

Intro to Flipping

Register for our free introductory course taught by Glenn & Amber Schworm

• Terms of Use
• Privacy Policy

Get the Free HFW Intro Course

Home flipping starts here.

Where should we send your video course access?

House Flipping Business Plan [Template + Example in 2024]

Whenever you start or run a business, including a house flipping business, you should develop a business plan. Usually, this kind of plan is used for finding new partners or securing funding. Additionally, it will make it easier for investors to invest. Furthermore, it makes others want to work with you and gives you credibility.

Developing a solid business plan is the key to starting a house-flipping business. Your business plan's quality makes it stand out, so make it great. It might seem daunting, but don't worry. You can prepare a business plan with our House Flipping template and example.

The template and example in this article will ensure your business plan contains everything you need. Furthermore, we'll discuss common concerns and questions about a house-flipping business plan.

Without further ado, let's get into it!

How to Write a House-Flipping Business Plan?

Every House Flipping business plan must have the following sections:

• Executive Summary
• Business Overview
• Products and Services
• Market Analysis
• Marketing Strategy
• Financial Planning
• Operations Plan
• Management Team

Now, let's discuss each section in detail together with examples.

1. Executive Summary

An executive summary should be the first part of your House Flipping business plan. The purpose of this section is to explain what your business provides and what you will discuss in the remainder of the document. As a result, this section should be included after everything else.

A practical executive summary will help you make an excellent first impression. The mission statement and services offered by the company are summarized here. You should also explain why you are starting your own business and your experiences.

Kindle House Flippers is a real estate development company specializing in house flipping. We will have our main office in Long Island, New York. With this house-flipping company, we aim to provide cheap homes and properties to all socioeconomic groups in the country through collaboration with the American government.

With our plan of securing highly marketable properties at an accessible and fair price, we can compete effectively with the top players in the sector. To prioritize our customers, we will turn a healthy revenue and grow into one of the world's largest house-flipping companies.

2. Business Overview

An overview of your house-flipping business can be found in the Business Overview section of a business plan. This section should include your company's structure, values, mission, and products or services.

With this information, you can demonstrate how competitive your business is and will be in the future. Several different names can refer to a business overview. The terms used to describe them are Company Descriptions, Company Summaries, and Company Profiles.

Kindle House Flippers is a real estate development company specializing in house flipping. This house-flipping business aims to provide cheap homes and properties to all socioeconomic classes in the US. The head office will be in a typical Long Island, NY, office building.

Even though our head office will be in New York City, we will have branch offices nationwide. We aim to open offices in North Carolina, Wisconsin, Texas, Arizona, and Seattle within two years of opening.

We will form a self-managed and self-administered real estate investment trust called Kindle House Flippers. We plan to rank among the biggest house-flipping companies in the country by establishing a strong presence in key cities.

3. Products and Services

The Product and Service Section is where you'll list all the products and services you offer (or both). As part of your presentation, you will also discuss how these products or services can be manufactured, sold, or delivered. Therefore, you'll want to assess the suppliers of your product, the costs of the product, and the market position of your product.

Kindle House Flippers plan to operate within the parameters of the American real estate market as a typical and successful house-flipping enterprise. The purpose of starting a house flipping company is to take advantage of the market, and we will take any measures allowed by US law to do so. The following is a list of our business offerings:

• Flipping houses / exchanging properties
• Guiding buyers through the purchase process
• Managing of properties
• Auctioning Properties
• Preparing Leases and Contracts
• Placing properties on the public sale list
• Preparing and providing all necessary forms and disclosures to the seller
• Organizing an open house to showcase the property
• Prescreening buyers and ensuring they are financially qualified
• Offering fully furnished properties for sale
• Land selling for development
• Advising and consulting related to real estate

4. Market Analysis

A House Flipping Business Plan includes a section called Market Analysis, which explains your target market for the business. If you want to know who your competitors are and who your potential customers are, then use this section of your business plan.

The following information should be included in this section:

• Competitive Analysis: Determine the potential competitors in your market
• Customer Analysis: Discover and measure the audience you want to reach
• Industry Analysis: Assess the general environment of the industry

Reaching people from all backgrounds is critical to us. Through our business approach, we can serve rich people and people just looking for a roof over their heads.

Our target market is the whole country, so we want independent agents (brokers) to represent us there. The leadership and board of Kindle Home Flippers are experienced in the US real estate market.

They are investors and experts in their fields. All of those things will give us a competitive edge.

5. Marketing Strategy

Your marketing strategy is the section of your business plan that tells you how you plan to reach your target audience. Companies use marketing strategies to convey their customers' key messages and value propositions. If you want to know how to reach your target market, what motivates them, and how you can make them want to buy your products, then you can state those in this section.

Our sales and marketing staff will be chosen based on their industry expertise, and they'll get frequent training to ensure they're ready for their goals.

It's for all of our independent brokers, who are more than just full-timers dispersed around the country.

Since one of our goals is to rank among the country's top 15 home flipping companies, we have methods to help us take advantage of the market.

Marketing and sales strategies for Kindle House Flippers include:

• Introduce our company to stakeholders in the real estate industry, property owners, and potential clients throughout the country with introductory letters accompanied by our brochures.
• Bidding on homes/properties that are posted for sale as soon as possible
• Publicize our business in real estate and property magazines and websites.
• Make our business available in local directories like the yellow pages.
• Make attendance at real estate trade shows, seminars, business fairs, etc.
• Develop different packages for different client categories to sell our homes/properties successfully
• Promote our business through our official website and social media platforms on the internet.
• Display a visible "For Sale" sign whenever we list a property for sale.
• Promote our properties through word of mouth, especially when they are for sale.

6. Financial Planning

Financial planning is the section of your business plan that tells you your business's goals and how you will achieve them. The purpose of a financial plan is to assist organizations and individuals in becoming financially prosperous at the end of the day.

Starting a house-flipping business takes a lot of money. As a result, entrepreneurs need to pool their money or find investors.

Putting up an office building for this kind of company may require little capital, but managing it usually does.

Buying homes or other properties, remodeling them, and then putting them on sale would require a lot of cash.

7. Operations Plan

The mission of your Operations Plan is to outline the plan for implementing the actionable steps that your team will take to reach your strategic goals to execute your operations plan. This section lists the responsibilities each department employee has daily, weekly, and monthly.

A company's devoted customers, workforce, investments, and organizational structure determine its success. If all these components are missing, a company will close quickly.

Kindle House Flippers want to build a company that can function without outside funding once it's up and running.

For now, we're willing to endure a smaller profit margin since we know that selling our houses for a little less than what's available on the market is one way to win clients' approval.

8. Management Team

Your business plan should include a section for your organization's Management Team, giving a detailed overview of the whole staff and everyone involved in the operation of your organization. Your House Flipping business's success depends significantly on your management team's effectiveness. Moreover, if you wish to demonstrate your company's growth potential, you will need to highlight the skills and experience of the key players in your organization.

Your team members and you must have direct experience with the industry you plan to target. Therefore, it is essential to emphasize to the interviewer the candidate's expertise and experience to gain their attention. Including any experience that will benefit your business is essential in this section.

Mrs. Karissa Strickland will own most of Kindle House Flippers. Before starting her own company, Karissa Strickland worked for renowned US real estate firms. However, the company will include other investors with the same investing philosophy when it comes to pooling money for real estate purchases and renovations.

Below is the management team of Kindle House Flippers ;

• Karissa Strickland - Chief Executive Officer
• Chaz Barker - Project Manager
• Landyn Santos - Company's Lawyer / Secretary
• Alyson Blair - Admin and HR Manager
• Mckayla Harrell - Head of Construction
• Yosef Sparks - Head of Assets Management
• Rylee Avila - Head of Acquisition and Disposition
• Kathleen Curtis - Business Developer / Sales and Marketing
• Trent Giles - Accountant
• Ernesto Buckley - Front Desk Officer

House Flipping Business Plan PDF

Do you want to download a House Flipping business plan example in PDF?

Here is the download link.

Let us know if you have any questions!

House Flipping Business Plan FAQs

Below are some of the frequently asked questions you may have about House Flipping Business Plans:

What Is a House Flipping Business Plan?

Business plans come in various formats, and the House Flipping Business Plan is no exception to that rule. Business plans are essential documents that can help you attract investors, obtain funding, cooperate with other businesses, and provide detailed information about your business.

As you can see, the House Flipping business plan provides detailed information about the company, its operations, and its structure. In addition, this report contains the details you need to know about the operations' finances, marketing, and management throughout the entire report.

As much as possible, businesses should consider various factors before launching their businesses, such as the cost of starting up, market research, mission statements, and succession planning, among others. These things are stated clearly in a good business plan.

Why Is a House Flipping Business Plan Important?

When starting up a house-flipping business, it is imperative to have a business plan in place. This document outlines the goals of the company as well as the structure of the company in the form of a business plan. Furthermore, you can follow or change the project flow as needed since you will have a basic outline.

If you hire and train employees, seek investors, or adjust your pricing strategy, it would be helpful if you had a House Flipping business plan. As a result, you should make one regardless of whether your business has already been launched or if you are still in the process of launching it.

Is Owning a House Flipping Profitable?

Due to the constant demand for house flipping services, a business can always be profitable. Therefore, consider it if you plan to launch your own business shortly.

In any case, whether you provide your customer service or hire an outside service provider, you must provide a superior service level. Your house-flipping business's profitability will be significantly affected by how it is managed. As such, you should prioritize customer service above small things.

You must develop a business plan before you open or operate a house-flipping business. With the aid of a plan, you will be able to identify your strengths, your competitors, your goals, as well as your workflow. Additionally, if you are seeking funding, a solid business plan can help you secure grants or investors if you need some funding.

With the help of this template, you can create a House Flipping Business Plan in which all the necessary information and elements will be included. Then, following our examples, you can develop your business plan based on the ones we gave you.

• 4,818 founder case studies
• Access to our founder directory
• Live events, courses and recordings
• 8,628 business ideas
• $1M in software savings

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

Join our free newsletter to get unlimited access to all startup data. We just need your email:

Check your email

If there's a Starter Story account associated with that email you'll get an email with a link to automatically log in. The link will expire in 15 minutes.

Your existing password still works, should you want to log in with it later.

With Starter Story, you can see exactly how online businesses get to millions in revenue.

Dive into our database of 4,418 case studies & join our community of thousands of successful founders.

Join our free newsletter to get access now. We just need your email:

House Flipping Business Plan Template & Guidebook

Are you a new house flipper looking to succeed in the competitive real estate market? Downloading our The #1 House Flipping Business Plan Template & Guidebook is the first step towards making your home flipping dreams a reality. This guidebook provides everything you need to create an effective and comprehensive business plan, from developing your strategy and setting realistic goals, to financing and marketing your business. Find out how this essential tool can help you make smart decisions as you get started flipping houses.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable House Flipping Business [11 Steps]
• 25 Catchy House Flipping Business Names:
• List of the Best Marketing Ideas For Your House Flipping Business:

How to Write a House Flipping Business Plan in 7 Steps:

1. describe the purpose of your house flipping business..

The first step to writing your business plan is to describe the purpose of your house flipping business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a house flipping business:

Our mission is to acquire, renovate, and resell homes in a way that maximizes profit while preserving and adding value to the local community.

2. Products & Services Offered by Your House Flipping Business.

The next step is to outline your products and services for your house flipping business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your house flipping business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your house flipping business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your house flipping business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a house flipping business?

• Tools - Hammer, basic carpenter tools, sander, saws, levels, etc.
• Supplies - Paint, paint brushes, drop cloths, tarps, wood glue, wood screws, nails, etc.
• Permits - Depending on your city or state you may need to obtain permits for plumbing and electrical work.

5. Management & Organization of Your House Flipping Business.

The second part of your house flipping business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your house flipping business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. House Flipping Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a house flipping business varies based on many different variables, but below are a few different types of startup costs for a house flipping business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your house flipping business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your house flipping business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your house flipping business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About House Flipping Business Plans:

Why do you need a business plan for a house flipping business.

A business plan is essential for a house flipping business because it will help you determine your goals, create an action plan for achieving those goals, assess the feasibility of the project, and project your expected profits. It will also help you secure necessary financing from lenders, investors, and other sources. A business plan can be used to track progress during the course of the project and make adjustments as needed. Finally, it will ensure that all stakeholders are on the same page with regards to expectations and strategy.

Who should you ask for help with your house flipping business plan?

You should ask a business consultant, accountant, lawyer and/or real estate agent for help with your house flipping business plan. Additionally, you can consult with local government resources such as the Small Business Administration or your local Chamber of Commerce to find resources and support for starting your business.

Can you write a house flipping business plan yourself?

Yes, it is possible to write a house flipping business plan yourself, provided you have the necessary skills and knowledge. The plan should include detailed research into the real estate market, projected expenses and revenue, marketing strategies and a timeline for completion. Additionally, you will need to include financials such as an income statement, balance sheet and cash flow statement. If you're not sure where to start, there are many resources available online with templates and information on how to put together a business plan.

Related Business Plans

Home Inventory Business Plan Template & Guidebook

Home Inspection Business Plan Template & Guidebook

Home Decor Business Plan Template & Guidebook

Health And Wellness Business Plan Template & Guidebook

Hauling Business Plan Template & Guidebook

Hardware Business Plan Template & Guidebook

Handyman Business Plan Template & Guidebook

Hair Extension Business Plan Template & Guidebook

Handbag Business Plan Template & Guidebook

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

House-Flipping Business Plan

Clothing Line Business Plan

Cannabis Business Plan

Laundromat Business Plan

• Business Plans

The world of real estate offers numerous opportunities for investors to make a profit. One of the most popular strategies in recent years has been house flipping, which involves purchasing a property, renovating it, and reselling it at a premium. However, to make a successful house-flipping business, you need more than just a good eye for potential properties. You also need a solid business plan that attracts investors and ensures project success. In this article, we will guide you through the process of creating a winning house-flipping business plan that investors can’t resist.

Research and Market Analysis

The first step in creating a winning house-flipping business plan is conducting thorough research and analysis of the market. This should include researching current trends and opportunities in the real estate market, analyzing local housing market conditions and demographic data, and evaluating competition to identify unique selling points for your house-flipping business.

Researching the market involves gathering valuable insights into the current state of the real estate industry and staying up-to-date with changes and trends that can impact your business. You can use various tools to conduct market research, such as online databases, industry reports, and housing market data. To analyze the local housing market, you should study key metrics such as home sales activity, median sales price, average days on the market, and the number of homes for sale in the target neighborhood.

Evaluating competition is also critical to identifying your unique selling points. You should research companies that offer similar services and analyze their business strategies and approaches. This analysis can help you identify gaps in the market or an opportunity to offer new and unique services.

Setting Clear Objectives and Strategies

The second step in creating a winning house-flipping business plan is setting clear objectives and strategies that align with the market research conducted in the first step. You need to ensure that your objectives and strategies are realistic and achievable and that they outline specific steps to achieve success.

Defining your short-term and long-term goals for your house-flipping business is essential for mapping out a plan for success. Short-term goals could include the number of house flips you want to accomplish in the next six months, while long-term goals could include building connections with reliable contractors and real estate agents.

It’s also crucial to outline strategies that align with your goals. For instance, if your goal is to flip more properties within a shorter period, you might consider strategies such as focusing on undervalued properties, developing a strong team of contractors, or sourcing financing from alternative lenders to reduce holding costs.

Financial Analysis and Budgeting

The third step in creating a winning house-flipping business plan is creating a comprehensive financial analysis and budgeting plan. Financial analysis helps you to identify the potential profit margins of your business and to understand the costs associated with each project. Creating a budget is essential to ensure that each project is profitable and that you stay on track with your financial objectives.

Some key financial metrics you should consider when creating a financial analysis are Gross Income, Operating Expenses, and Net Income. Gross income represents the revenue you will generate from flipping real estate, while operating expenses are the costs associated with running your business, such as property taxes and salaries. Net income is the money you will make after deducting all the operating expenses from your gross income.

To create a budget, you should consider the costs associated with each property, including acquisition costs, renovation expenses, and holding costs. Acquisition costs include the purchase price, closing costs, and inspection fees. The renovation cost includes all the expenses related to repairing the property, fixing any issues, and updating it to meet the current housing trends. Holding costs include mortgage payments, property taxes, and insurance costs.

Marketing and Sales Strategies

The fourth step in creating a winning house-flipping business plan is developing a comprehensive marketing and sales strategy. Marketing and sales strategies help to ensure that you attract the right buyers, increase exposure to your properties, and maximize your profits from each sale. A well-crafted marketing and sales strategy focuses on identifying potential buyers and presenting your properties in the best way possible.

There are several strategies to consider when developing your marketing and sales strategies. You might consider listing your properties online, holding open houses, or utilizing social media advertising. You should analyze your target market and determine what channels will work best for you.

In addition, understanding pricing strategies and negotiation tactics is essential for securing the right sale price for your properties. Understanding how to present your properties, how to negotiate with buyers, and how to price your properties competitively can significantly impact your profitability.

Team Building and Partnerships

The fifth step in creating a winning house-flipping business plan is developing a strong and reliable team to work with. Working with the right team ensures that your projects are completed on time, on budget, and meet your quality expectations.

Your team should include reliable contractors, real estate agents who understand the local market well, project managers, and bookkeepers. Partnering with lenders and investors who can fund your projects can alleviate financial stress and help secure your business success.

Risk Management and Contingency Planning

The sixth step in creating a winning house-flipping business plan is planning for potential risks. Risks can arise at any point in the process, from site acquisition to renovation to sale. A contingency plan outlines what to do in case of risks and ensures project success even under difficult circumstances.

To identify the potential risks associated with real estate investing, you should consider common risks such as construction delays, market fluctuations, legal issues, or hidden property issues. Identifying potential risks allows you to mitigate them effectively and to have a contingency plan for each situation.

Presenting Your Business Plan to Investors

The last step in creating a winning house-flipping business plan is presenting your plan to potential investors. Your business plan should be well-crafted, visually appealing, and include all the essential information regarding the business strategies and potential profits. A business plan for investors should be customized to them, addressing specific concerns and goals they might have.

Your business plan should include an executive summary that highlights the key points of your business plan, presented in a clear and concise way. It should also include a financial plan, including details such as profit margins and potential ROI. Your business plan should be visually appealing and professional and should be presented in a manner that demonstrates your confidence in your business and its potential for profitability.

Creating a winning house-flipping business plan is critical to securing financing and ensuring the success of your business. This requires thorough research and analysis of the market, clear objectives and strategies, comprehensive financial analysis and budgeting, a marketing and sales strategy, a reliable team, and contingency planning. By following these steps, you can create a business plan that is attractive to investors, mitigates potential risks, and sets your business up for success.

You may also like

Game App Business Plan

Dating App Business Plan

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Business Plan Template

Free house flipping business plan template.

Are you confident about making smart financial decisions for your house flipping project? Create a clear path to success with our Free House Flipping Business Plan Template. Getting organized and creating a house flipping checklist can help you determine costs, project timelines, and help streamline the house flipping process. If you’re wondering how to get started flipping houses for a living, this template is a great starting point to create your business plan for flipping houses.

Complete the form on the right to subscribe to our email list. Once you subscribe, our free, editable business plan for flipping houses template will be sent directly to your inbox. This may be the most important part of your house flip — after all, you can’t build a house without a foundation, and starting a flipping business is no different!

Benefits of Writing a a Business Plan for Flipping Houses:

• Create a clear overview of the project to get your team on the same page
• Avoid disorganization
• Predict challenges
• Stay focused on your profits
• Prepare impressive professional documents for lenders, contractors, and inspectors
• Keep your project on track and stay ahead
• Improve your chances of getting approved for a loan
• Show partners that you’re serious

Request your Free House Flipping Business Plan Template today by filling in the form to the right and start flipping houses.

Free Business Plan Template

House Flipping Business Plan Template [Updated 2024]

House Flipping Business Plan Template

If you want to start a house flipping business or expand your current house flipping business, you need a business plan.

The following House Flipping business plan template gives you the key elements to include in a winning real estate flipping business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of an example house flipping business plan. Once you create your plan, download it to PDF to show banks and investors.

House Flipping Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Comments are closed.

• Credit cards
• View all credit cards
• Banking guide
• Loans guide
• Insurance guide
• Personal finance
• View all personal finance
• Small business
• Small business guide
• View all taxes

You’re our first priority. Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners .

How to Start a House-Flipping Business: Your Essential Toolkit

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

If you've tuned into HGTV lately, it won't come as a shock to learn that more people than ever are interested in how to start a house-flipping business. For enterprising investors who aren’t afraid of hard work, flipping a house is an exciting opportunity for short-term investment and for starting a new business. But there’s a lot of research to be done, plus financing and resources you need before you can start a house-flipping business yourself.

So we’re all on the same page here, house flipping is the process of purchasing distressed, foreclosed, or otherwise desirably priced property with the intent to fix it up and sell at a higher price within a short period of time.

»MORE: Read how to fix up that first property you're flipping

If you’re one of those enterprising investors who want in, you’ll need to know more about how to start a house-flipping business. Follow this guide to help you develop a business strategy, plus determine and execute the optimal financing plan.

Starting a house-flipping business in 8 steps

If you’re determined to invest in short-term real estate and flip a house, here’s where to start:

Step 1: Write a business plan

Before taking any action, financial or otherwise, it’s crucial that writing a business plan is the first step in starting your own house-flipping business. A business plan will be key to keeping your business on track, helping you estimate profits, and getting investors.

Your business plan should be fairly in-depth and there is a lot of information you should be sure to include in it. You can either write it on your own or use a business plan template to help you. No matter what you choose, you should be sure to include the key parts of a business plan.

You'll want to start out with an executive summary detailing the purpose of your business, the vision you have for it, some high-level financial projections and identify who will be involved in the business. The rest of the business plan should include a section on the competition and the demand for your business. After all, you need to be sure that there's enough demand to sustain your house-flipping business—a lack of demand for a small business is the reason 42% of small businesses don't make it. That's a group you don't want to be a part of simply because you didn't do your research before starting your business.

You should also use your business plan to lay out what exactly your business will do and how much it will cost, along with how much you expect to make. With house flipping, you'll want to detail how much money you have, how much you expect to need to buy properties and flip them, and then how much you expect to make back.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Step 2: Grow your network

Flipping houses is tough work, and you'll need a plethora or resources to help you finish each job. Identify the resources already available to you to take full advantage of your strengths. Experience in the real estate business, access to a network of excellent craftspeople, or just a promising property are all assets.

Talk to friends or relatives involved in real estate investment, particularly in the area where you plan to invest in property. Anecdotal evidence and word-of-mouth advice can help you find reputable wholesalers, contractors, and realtors to help you find and complete jobs within budget.

Reach out to your existing professional or personal network to find contacts within the industry, and seek out experts for mentoring and advice. Get active in local real estate investment groups or find your chapter of REIClub to connect with industry professionals.

Step 3: Choose a business entity

In order to operate your house-flipping business legally, you'll need to choose a business entity and register your business with the state in which you plan to operate. While there are many business entity types to choose from, you will want to opt for one with limited liability protection, such as an LLC or corporation.

Liability protection is especially important for a house-flipping business because there are many opportunities for things to go wrong. If someone sues your company over an issue with a property you flipped, you'll want to make sure your personal assets are protected. If you're unsure which entity is right for your business, consult a business attorney to help you weigh your options.

Step 4: Obtain an EIN, insurance, permits, and licenses

Registering your business is the first step to legally establish your operation, but there are a few more steps to take to make sure you're officially allowed to start work as a house flipper. First, you should register for an employer identification number, also known as an EIN. Think of this as a socials security number for your business, which you will use for tax purposes, as well as when applying for business loans or a business bank account or credit card. Applying for an EIN can be done online through the IRS website.

Next, you'll want to look into your business insurance options. If you hire employees, you'll need workers compensation, unemployment, and disability insurance. Beyond those policies, you should also look into general liability and commercial property insurance to protect yourself, your business, and your properties.

Finally, you'll need the proper business licenses and permits to operate your business. The licenses and permits you need will depend on your state and the scope of work you're doing; however, you can expect to need several permits when working in the construction business. Check with your local chamber as commerce and consult with your business attorney to make sure you have all the paperwork you need before you start any work.

Step 5: Find suppliers and contractors

Once your business is legally established, it's time to find contractors and suppliers to help you get your business going. Even if you plan to contribute sweat equity to your house-flipping business, you’ll probably need additional contractors to complete a project successfully. Look for contractors with a portfolio of demonstrable work, references, and positive feedback from previous projects.

A trusted general contractor can also look over any remodeling plans and budget projections you make to check for accuracy with regard to cost and timeliness. Finding suppliers who are reliable and can work within your budget is also incredibly important. Tap into your network and do your research to find some reputable options.

Step 6: Assemble a team

Whether you plan on bringing in a partner, hiring outside contractors, or renovating each property yourself, you’ll need to recruit a team of qualified people to complete a successful flip. In particular, consider sourcing for these roles, which could really help you keep things organized and get the most out of your investment:

Business partners or investors

A good potential partner might be an active private investor in your personal network or a real estate investor looking for a project manager. A good business partner brings an asset or skill to the relationship—be it capital resources, skilled labor, industry expertise, or simply a great work ethic and determination to make an honest profit.

According to Jamell Givens, a partner and real estate investor at Leave the Key Homebuyers, the advantage of having a business partner is the ability to evaluate a deal in different ways. Whereas one partner might think only of a home's profit potential, the other might bring local knowledge or connections with contractors.

Realtors or property owners

A background in real estate and property ownership is a huge plus in the house-flipping business. An experienced partner can help you search efficiently for prospective properties, identify the most valuable improvements for a given area, and navigate contracts and sales once the rehabilitation is complete.

Or, if you know a homeowner looking to sell and willing to loan you the money for necessary repairs and renovations, owner or seller financing may work for you.

Legal counsel

Seeking legal advice about any financial agreement or contractual obligation is a good idea, especially when you’re considering making major investments and buying property.

Step 7: Obtain financing

You’ve found a partner, done your research, and maybe even identified the first property you want to flip. In other words, you’re ready to finance your house-flipping business’s first fix-and-flip.

If this is the beginning of your house-flipping career, you’re probably not going to be eligible for a traditional bank loan. Typically, banks only approve businesses with many years of profitability under their belts. And in house-flipping, time is money. That makes the best fix-and-flip loans short-term financing option—usually around 12 months. Repayment terms on bank loans, on the other hand, can run between five and seven years.

That said, you do have a wide variety of fix-and-flip loans available to you. As a brand-new business, you also have a good option to tap into your personal funds or investments. It’s a little risky to throw your own skin in the game—in other words, your nest egg—but it’s likely that your business doesn’t have the revenue and financial stability that most lenders want to see before extending you a business loan .

As always, it’s wise to explore all of your possible options before settling on a loan that best suits your needs. Start your search with these options for new house-flipping businesses:

Friends and family loan

Many rookie real estate investors fund their first projects with personal loans from partners, friends, or family members. If the loan is comfortably within the lender’s means, this alternative to a bank or private loan can alleviate some of the pressure of a traditional loan, as well as ensure a degree of accountability.

If a friend or family member is an investor or partner in your house-flipping project, it’s a good idea to establish terms of the arrangement in writing as soon as you reach an agreement.

Tap into your 401(k)

For first-time flippers with a retirement plan who are not planning to retire in the near future, one financing possibility is taking out a loan from your 401(k). This option incurs the risk of losing your nest egg, which is always a scary prospect. But financing a business with a 401(k) might be the only viable option for entrepreneurs just starting out—and if you’re smart with starting your house-flipping business, you can hopefully make back the cash and then some.

There are two main options for 401(k) loans: The classic 401(k) loan, in which the IRS allows you to borrow up to half the vested balance, or $50,000, whichever is amount is lower; or a ROBS . You’ll determine which type of financing makes the most sense for you based on the size of your investment and your willingness to dip into your retirement savings.

Combination financing

Many experienced short-term real estate investors find success using multiple financing sources to purchase and renovate a property. Depending on your own capital, a partner or investor, and external lenders, it’s likely that you’ll end up using a combined solution to finance your house flipping business.

Step 8: Source your deal

The success of flipping a home depends in large part on supply and demand in the local real estate market, as well as the cost of labor and value appreciation of the renovations.

Identifying your target property market might help you decide if a real estate wholesaler, auction, or a traditional broker is the right choice for your project. If you’re interested in distressed or foreclosed properties, a wholesale broker or auction will have higher volumes of properties available. A traditional broker might be right for you if the real estate market is new to you or if you need help finding a specific type of property or building.

Determine the scope of renovations or rehabilitation you are equipped to complete on a property, keeping in mind the duration and amount of your fix-and-flip loan.

Start Your Dream Business

Follow these best practices for a successful house-flipping business

Once you develop a business strategy, assemble a team, identify a property, and secure financing, it’s time to start implementing your renovation plans, thinking about marketing and selling the property , and generally getting your house-flipping business underway. Make sure you:

Commit to your business plan. Planning, logistics, and administrative organization will make or break your project—although you have the potential to make a big, quick profit, starting a house-flipping business is no walk in the park. You’ll need to scout properties, calculate renovation costs, source a trustworthy crew, possibly apply for a small business loan… not to mention the curveballs that may arise with every step.

Approaching the process with a detailed business plan in hand will help keep you on track. And the more confident you are in your business strategy and execution plan, the more adaptable you’ll be to those unpredictable circumstances that’ll inevitably arise.

Grow your network. Use your first fix-and-flip project to foster relationships with industry professionals—from investors to realtors to carpenters—whose collaboration and skills you will need for your next house flip. Experienced contractors and agents can connect you with other vendors, give you leads on properties and service-providers, as well as provide advice on specific projects. Trusted contacts in the industry can also help you cover your blind spots, and make sure estimates for properties and repairs are accurate, saving you time and money.

Make estimates—then double them . Unless you’re already in possession of a property, sufficient cash, and experience with home repairs, the process of flipping a home will require timelines and cost estimates at every turn.

Err on the side of caution when making any projections about the cost and duration of the renovation. That’s especially important if you’re financing your startup with outside investors who need to see that you’ve done your due diligence before putting their own capital on the line.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning Services
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB-1 Business Plan
• EB-2 NIW Business Plan
• EB-5 Business Plan
• Innovator Founder Visa Business Plan
• Start-Up Visa Business Plan
• Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Plan
• Landlord business plan
• Nonprofit Start-Up Business Plan
• USDA Business Plan
• Cannabis business plan
• Ecommerce business plan
• Online boutique business plan
• Mobile application business plan
• Daycare business plan
• Restaurant business plan
• Food delivery business plan
• Real estate business plan
• Business Continuity Plan
• Pitch Deck Consulting Services
• Financial Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Real Estate Flipping Business Plan Template

DEC.22, 2016

Real estate flipping business plan for starting your own business

Are you thinking of starting a real estate flipping houses business? Well, the business is extremely profitable provided that you manage it properly.

A real estate flipping business includes purchasing small/ large properties, work on their renovation to boost the property value, and then resell them. All you need to do to set up this business is acquiring the license and permits, invest a large amount and make timely decisions.

While the business is profitable it is also slightly difficult to manage as you’ll have to strictly adhere to time and finances. To ensure that your business runs according to your expectations, you should first create a business plan for real estate flipping. If you don’t know what to include in your business plan for flipping houses , you can take help from this sample plan written for the startup, George Real Estate.

Overview of the House Flipping Sector

The first thing to appreciate with the property flipping sector when writing your real estate flipping business plan is that the real estate niche is one of the preeminent contributors to the surge of a country’s economy throughout the whole wide earth. House flipping is a common and lucrative business plan for flipping houses in the real estate sector. For the flipping agent, there exist no caps to the amount of profits you can achieve given you stick to the stipulated regulations withal maintain a high degree of professionalism withal diligence. It is a no brainer that the house flipping sector has built a reputation for creating fortunes in the USA overnight.

According to published results of a study by the Department of Drudgery and Statistics, the house flipping sector will experience an 11.1% billet surge for the period betwixt 2012 withal 2022. The study also went ahead to reveal that more than 38,000 billets would be created in the house flipping sector alone, a clear reason why it has such a significant impact on the economy and the government. Keep this information in mind when planning to write a flipping house plan of a business .

In 2013, it estimates indicate that flipping of a single-family home stood at 156,862. This figure is 16% more than that recorded in 2012 and an overwhelming 114% jump in distinction to 2011. The biggest idiosyncrasy betwixt the sale price of the aboriginal and subsequent flip business is usually $58,081.

Here in the USA, bridle of the real estate sector is by the federal government to protect house owners against fraudsters. To contrive a real estate house flipping business plan in the house flipping sector, one needs to evoke a license from the relevant authorities. However, some states allow lawyers to work as flippers without having to apply for a permit. To get the permit, one has to sit for several precinct real estate exams and pass.

It is also important to note that a rental real estate business plan agent in this country should bestow the buying and vending parties, with punctilious withal precise dossier about the deal to warrant that everybody is reading from the same page from the start.

Similar to other investments, we have potential challenges and downsides, which a house flipper should keep in mind. This is to avert losses as well as disappointments. One such challenge is an unexpected downturn in a country’s economy or demand for homes. On average, it takes 2-3 years to sell properties, but this is strung out on the wampum deluge withal the capaciousness of the venture. Projects that require extensive repairs and renovations can take until five dotage or bounteous. Other unexpected factors can come into play thereby complicating the process such as an increase in cost due to inflation and currency devaluation. Delays by contractors can also lead to a sharp increase in price typically if the seller depends on coffer credit.

Creativity is crucial for the business plan for flipping houses success of a flipper. You ought to be capable to stock up on ideas that give you an added advantage in the flipping exposition. You should also consider your aptitude to adapt to the fast changes in the exposition.

Executive Summary

2.1 the business.

George Real Estate will be a licensed and registered real estate startup based in Denver. The business plan for flipping houses will purchase buildings for homes, schools, offices, and small businesses to resell them after required restoration.

2.2 Management of Real Estate Flipping Company

If you are looking for how to set up a business plan for flipping houses you must realize that the business is primarily about efficient management. To run this business plan for flipping houses you will have to flip multiple properties at a time. And that means you’ll have to negotiate deals and complete legal requirements for many projects at the same time.

Therefore, to manage this business plan for flipping houses you need a large and skillful workforce. In this real estate flipping business plan we’ll provide all the details to help you in learning how to start a house flipping company.

2.3 Customers of Real Estate Flipping Company

The real estate flipping business if started on a large scale has its customers belonging to every field of life. However, George Home Flipping will be started on a small scale so the groups of target customers, in the beginning, are as follows:

• General Residential Community
• Commercial Sector (Stores, Private Hostels, Restaurants, Parking Lots, Schools)
• Rental Businesses

2.4 Business Target

Our targets are to expand our service area to two cities by the end of five years of launch and to earn a profit margin of $30.4k per month by the end of the first three years.

Company Summary

3.1 company owner.

George Home Flipping will be owned by George Martin. George is a graduate in business administration. He has worked in a rental agency for two years and is considered a man who is unbeatable in negotiations.

3.2 Why the real estate flipping company is being started

George is starting a business flipping houses because this is a type of business where he can utilize his skills the most.

3.3 How the real estate flipping company will be started

Step1: Make a real estate flipping business plan template

Starting and running a business plan for flipping houses is a difficult venture. As it needs quick decisions and time management. According to flipping a house business definition, this business requires reselling the purchased property for making profits. This indicates that you’ll have to ensure a timely resell. Because the more you keep the property to yourself, the more will be its expenses and maintenance costs.

Keeping in view the importance of time and management in this business, it is essential to plan everything before actually initiating the startup. In this sample real estate flipping business plan, we are providing all the details of how George will run his business. And how he’ll ensure quick work delivery.

Step2: Get registrations, licenses, EIN, and permits

After making your real estate flipping business plan , the next step is to get the required licenses, permits, and employer identification number.

Step3: Establish your office

After completing the initial requirements, you should start setting up your office and a place where you can keep the inventory and machinery.

Step4: Hire the staff

George decided to hire his staff after strict tests and interviews. He will hire real estate agents, attorneys, remodeling contractors, real estate CPA and appraisers.

Step5: Promote, market, establish a web presence

To reach the target audience, George will promote his services through advertisement, social media, and website.

Before starting this business plan for flipping houses , you should decide which flipping real estate properties you’ll be buying and reselling. This decision should be based on your target market, your money reserves, and the legal requirements in your operating vicinity.

George decided to start his business plan for flipping houses on an intermediate scale. In this business plan for flipping houses example we are listing the properties he’ll be flipping in the first five years.

Residential Homes

We will purchase and sell newly constructed as well as old residential buildings throughout Denver. They will include

• Single Family Homes
• Vacation Homes
• Small and Large Flats/ Apartments
• Rental Homes

In this service, we’ll also furnish the homes so that people who live independently would have to do little to no effort in arranging their houses.

Business Offices

We will also purchase, renovate and resell business offices and small buildings to be used as business headquarters.

Commercial Property

This service will include real estate flipping of all small and medium-sized properties that can be used as

• Retail Stores
• Parking Lots
• Private Hostels
• Restaurants
• Public Library

School Buildings

Lastly, we will also resell school buildings after the required renovation. However, this service will be offered for small school buildings only.

Marketing Analysis of Real Estate Flipping Company

Before starting a house flipping business you should carry out a detailed house flipping market analysis. This will help you in understanding the market ups and downs and the prevailing situation of buyers’ trends. Moreover, it will enable you to recognize your customers and the market competitors so that you could define a suitable pricing strategy.

In this real estate flipping business plan pdf we’re providing the market analysis done for George Real Estate. So that you can learn the components of accurate marketing to make your own real estate flipping and management company business plan for flipping houses .

5.1 Market Trends

According to IBISWorld, real estate flipping businesses  have grown at a rate of 2.6% during the past five years i.e. from 2015 to 2020. The real estate flipping companies are expected to grow more in the coming years as the country recovers from COVID-19.

At present, more than 955k real estate businesses are successfully running in the United States. Collectively they are holding a market size of $164 billion. Moreover, the industry employment of these businesses is reported to be over 1.137 million by the same source.

Thus, the market stats show that you can not be at loss by starting this business plan for flipping houses provided that you plan and run it effectively.

5.2 Marketing Segmentation

Knowing your target customers is essential before you start a real estate business. Because the type of property you purchase, renovation, furnishings, pricing will all be dependent on the buying behaviors of your customers.

To explore the interests and expectations of his target customers, George divided them into the following groups:

5.2.1 Residential Community

Our primary customers will be the residents i.e. families living in our city. Such people want to save themselves from the hassle of searching for an available and suitable property for their needs. And spending time and money on the required renovation.

Therefore, they are expected to seek our services to buy a property. With us, they will also be saved from keeping track of legal processes.

5.2.2 Commercial Sector

Our second primary customers will be the people who want to own property for commercial purposes. They may include school owners, retailers, hostel owners, restaurant owners, etc.

5.2.3 Rental Businesses

Lastly, businesses who purchase properties such as flats and apartments to give them on rent will also be our target customers.

5.3 Business Target

• To earn a net profit of $30.4k per month within three years of our launch
• To expand our business to also include large commercial buildings by the end of the five years of our launch
• To achieve and maintain a CSAT score above 95% within a year of our launch

5.4 Product Pricing

Our prices are a little higher than our competitors’. It is because of the exclusive benefits we’ll be offering our customers. Those benefits will be listed in detail in our sales strategy.

Marketing Strategy

To convince your target customers to utilize your services, you’ll have to develop an effective marketing strategy. In your property strategy template you must mention your competitive aspects and your policies to facilitate your buyers. In this house flipping business model we are providing the marketing strategy developed for George Real Estate.

6.1 Competitive Analysis

• We are launching a website and mobile app so that our customers can explore the available properties remotely.
• We do have remodeling staff. However, to manage large projects we’ll be outsourcing renovation work so that the work delivery and quality aren’t compromised.
• Lastly, we are working in partnership with some real estate agents so we expect to get more customers as compared to our market competitors.

6.2 Sales Strategy

To advertise our services:

• We’ll run a campaign through social media (Facebook & Instagram).
• We’ll promote our startup through Google Local ads and local magazines.
• We’ll offer a 20% discount on all of our services for the first month of our launch.
• We’ll provide free electrician and plumbing services to our property purchasers.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

The real estate flipping business is mainly related to time management and negotiations. Therefore, the success of this business plan for flipping houses largely depends on your employees. Your employees must have adequate skills to judge the property value, negotiate contracts with property sellers, and explore the potential buyers.

In this flipping real estate business plan, we’re providing the personnel plan developed for George Real Estate.

7.1 Company Staff

George will supervise all the business operations and deals himself. However, he’ll hire the following people for his help:

• 1 Co-Manager to help in management
• 1 Real Estate CPA to maintain financial records
• 1 Appraiser to estimate property value
• 1 Real Estate Attorney to fulfill legal requirements
• 3 Sales Executives to negotiate deals
• 1 Remodelling Contractor to renovate properties
• 1 Advertising Manager to promote business
• 1 Web Developer to manage websites, social sites, and mobile app
• 2 Renovating Assistants
• 1 Call Operator

7.2 Average Salary of Employees

Roles and responsibilities, chief executive officer (ceo).

• Boost the efficiency of the directorate through carefully electing, acclimatizing, teaching, augmenting, tutoring, admonishing, as well as ennobling supervisors. Disseminating the purpose, artifices, and ambitions to the staff members
• Create a sample communication artifice as well as oversee the enforcing of the institution’s vision, purpose, and intentions.
• Fix tariffs and sign deals on the countenance of the house flipping company
• Steer the house flipping company in the proper direction
• Create and oversee exertion of the comprehensive subtlety
• Sign checks and deeds for the house flipping company
• Evaluate and monitor the ascendancy of the house flipping company
• Prepare and present reports to the board

Project Manager

• Supervise house projects
• Confirm that the business plan for flipping houses conveyance complies with the house executions
• Offer professional advice to the company’s directorate regarding the house projects
• Carry out risk assessment
• Plan, manage, and coordinate all house flipping projects on countenance of the house company
• Oversee the invoicing, nicking, and reckoning of all house projects
• Keep level of the progress of a house project and IT systems
• Make sure that the inveterate house project results are achieved using the resources available efficiently

HR Manager and Admin

• Define job positions to enable the contracting and administering of practices goes smoothly and correctly
• Oversee the bland running of the jurisdictional and human resource departments
• Oversee induction of new employees
• Organize the appraisal, coaching, and reckoning of staff
• Manage the office operations on a circadian basis

Head of Acquisitions, and Dispositions

• Manage druthers and accretion
• Pinpoint and thoroughly analyze the purchasing fortuity and accretion
• Identify business fortuity to fast track the accretion of new residences and assets
• Conduct periodic house flipping market and research studies to know the estimated amount of properties
• Contact conceivable buyers and intermediaries
• Structure house sales transactions

Head of Asset Management

• Monitor the business valise of realty holdings under the company
• Provide cardinal oversight of all quiescent and extant assets in various geographic areas
• Manage strategies and fiscal estimates for acreage
• Oversee aliment of the assigned residences and acreage

Sales and Marketing Officer

• Add available resources to the indexing for sale of the conjunct
• Grab market space, locate tenants and take part in house leasing negotiations
• Prepare and present acreage status acknowledgment documents to embryonic clients
• Prepare all necessary documents to facilitate advertising, marketing, and sale of residences
• Organize open house shows
• Prepare business pecuniary statements, pecuniary affidavits, and fiscal estimates of the entire company
• Coeval work and mercantile accounting reports, assay, and augmenting resources to managers
• Carefully analyze financial feasibility of complex proposed house projects
• Ensure the company complies with taxation legislation
• Be the in-house bookkeeper of our house flipping company
• Oversee all pecuniary proceedings carried out on countenance of the company

Customer Service Officer

• Distribute letters in the organization
• Receive clients and visitors to the organization
• Receive company deeds and parcels
• Ensure the contact information of our house flipping clients’ are captured
• Keep a record of all information on all houses owned by the company

SWOT Analysis

A house flipping business model is not complete without a SWOT assay. The house flipping company is lucrative, however, there are some challenges that one should be aware of at all times to continue making profits in the company.

Immigration Business Plan

One of our strengths is the ability to create formidable relationships with the various stakeholders and customers. Conjointly, our ability to gain ingress financing and a profound boisterous commission program will warrant that we abide to offer quality house flipping services to our customers.

As a new entry in the house reselling company, one of our sample challenges will be competing alongside the sector leaders. We have an able team of marketers with skills and dexterity to generate strong house reselling strategies on how we will handle this challenge and emerge victorious in the house reselling company.

Opportunities

The positive economic proliferation in the nation has opened numerous opportunities for house reselling sectors. The sky is no longer the limit, but a milestone.

The presage that we are apt to face includes calamitous government guidelines, international mercantile deterioration, and the list continues. There is little that we can do to curtail and protect ourselves from these threats, but with a buoyant mentality, we will be dexterous to establish the house reselling company.

Financial Plan

A financial plan is the most important part of a business plan for flipping houses . To successfully run this business plan for flipping houses , you have to design a financial strategy for major business aspects, such as:

• Which type of property should you purchase to ensure quick resell?
• How to buy and sell real estate for profit?
• How much money you should spend on the renovation?
• How to manage loss in the case of holding a property for long?

To manage your finances, while keeping all these phenomena in prospect, you must make a financial plan. To help you in making an accurate and detailed financial plan, we’re providing loss and profit projections, balance sheets, break-even analysis, and cash flow tables developed for George Real Estate.

8.1 Important Assumptions

8.2 break-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

OGScapital writer specializes in business plan themes such as interior design business plan , engineering consulting business plan , construction management business plan , architecture firm business plan and etc.

Download House Flipping Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Add comment

E-mail is already registered on the site. Please use the Login form or enter another .

You entered an incorrect username or password

Comments (0)

mentioned in the press:

Search the site:

OGScapital website is not supported for your current browser. Please use:

How to write a business plan for a house flipping business?

Putting together a business plan for a house flipping business can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing house flipping business, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a house flipping business?

• What information is needed to create a business plan for a house flipping business?
• How do I build a financial forecast for a house flipping business?

The written part of a house flipping business business plan

• What tool should I use to write my house flipping business business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a house flipping business business plan is so crucial.

To have a clear roadmap to grow the business

Running a small business is tough! Economic cycles bring growth and recessions, while the business landscape is ever-changing with new technologies, regulations, competitors, and consumer behaviours emerging constantly.

In such a dynamic context, operating a business without a clear roadmap is akin to driving blindfolded: it's risky, to say the least. That's why crafting a business plan for your house flipping business is vital to establish a successful and sustainable venture.

To create an effective business plan, you'll need to assess your current position (if you're already in business) and define where you want the business to be in the next three to five years.

Once you have a clear destination for your house flipping business, you'll have to:

• Identify the necessary resources (human, equipment, and capital) needed to reach your goals,
• Determine the pace at which the business needs to progress to meet its objectives as scheduled,
• Recognize and address the potential risks you may encounter along the way.

Engaging in this process regularly proves advantageous for both startups and established companies. It empowers you to make informed decisions about resource allocation, ensuring the long-term success of your business.

Need a convincing business plan?

The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your house flipping business's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your house flipping business business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your house flipping business's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

Whether you are a startup or an existing business, writing a detailed house flipping business business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your house flipping business has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a house flipping business, let's take a look at what information is needed to create one.

Need inspiration for your business plan?

The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

Information needed to create a business plan for a house flipping business

You need the right data in order to project sales, investments and costs accurately in the financial forecast of your house flipping business business plan.

Below, we'll cover three key pieces of information you should gather before drafting your business plan.

Carrying out market research for a house flipping business

Before you begin writing your business plan for a house flipping business, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your house flipping business.

Your market research may reveal that there could be a trend towards buyers preferring houses with larger outdoor spaces, such as those with a pool or a large backyard. Additionally, your research might indicate that there may be a trend towards buyers seeking out modern features, like open floorplans and updated appliances.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your house flipping business.

Developing the sales and marketing plan for a house flipping business

Budgeting sales and marketing expenses is essential before creating a house flipping business business plan.

A comprehensive sales and marketing plan should provide an accurate projection of what actions need to be implemented to acquire and retain customers, how many people are needed to carry out these initiatives, and how much needs to be spent on promotions, advertising, and other aspects.

This helps ensure that the right amount of resources is allocated to these activities in order to hit the sales and growth objectives forecasted in your business plan.

The staffing and capital expenditure requirements of a house flipping business

Whether you are starting or expanding a house flipping business, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

One example of possible staffing and equipment costs that a house flipping business might incur is hiring a contractor to handle the actual renovation work. This might include paying for labor, equipment, and materials, as well as any subcontractors who are required to complete the job. Similarly, the business might need to hire a real estate agent to help market the property and broker the sale. Additionally, the business might need to invest in equipment such as ladders, power tools, and other items that are necessary to complete the renovations.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your house flipping business, it is time to start creating your financial forecast.

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

What goes into your house flipping business's financial forecast?

The financial forecast of your house flipping business will enable you to assess the profitability potential of your business in the coming years and how much capital is required to fund the actions planned in the business plan.

The four key outputs of a financial forecast for a house flipping business are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's take a closer look at each of these.

The projected P&L statement

The projected P&L statement for a house flipping business shows how much revenue and profits your business is expected to generate in the future.

Ideally, your house flipping business's P&L statement should show:

• Healthy growth - above inflation level
• Improving or stable profit margins
• Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established house flipping business. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your house flipping business

The balance sheet for a house flipping business is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

• Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
• Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your house flipping business's liquidity and solvency:

• Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
• Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your house flipping business's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The cash flow forecast

A projected cash flow statement for a house flipping business is used to show how much cash the business is generating or consuming.

The cash flow forecast is usually organized by nature to show three key metrics:

• The operating cash flow: do the core business activities generate or consume cash?
• The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
• The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?

As we discussed earlier, cash is king and keeping an eye on future cash flows an imperative for running a successful business. Therefore, you can expect the reader of your house flipping business business plan to pay close attention to your cash flow forecast.

Also, note that it is customary to provide both yearly and monthly cash flow forecasts in a business plan - so that the reader can analyze seasonal variation and ensure the house flipping business is appropriately funded.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a house flipping business.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

Having this table helps understand what costs are involved in setting up the house flipping business, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a house flipping business business plan is understood, let's focus on what goes into the written part of the plan.

The written part of a house flipping business business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a house flipping business business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The first section of your house flipping business's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

When writing the executive summary, it is important to provide an overview of the business, the market, the key financials, and what you are asking from the reader.

Start with a brief introduction of the business, its name, concept, location, how long it has been in operation, and what makes it unique. Mention any services or products you plan to offer and who you sell to.

Then you should follow with an overview of the addressable market for your house flipping business, current trends, and potential growth opportunities.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Finally, you should detail any funding requirements in the ask section.

2. The presentation of the company

In your house flipping business business plan, the second section should focus on the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide an overview of the business's legal structure, details about the owners, and their respective investments and ownership shares. This clarity is crucial, especially if you're seeking financing, as it helps the reader understand which legal entity will receive the funds and who controls the business.

Moving on to the location part, you'll offer an overview of the company's premises and their surroundings. Explain why this particular location is of interest, highlighting factors like catchment area, accessibility, and nearby amenities.

When describing the location of your house flipping business, you may want to focus on the potential of the area. You could highlight the area's potential for growth, noting that the area may be attractive to new and growing businesses. You might emphasize the local amenities, such as access to transportation, shopping, and entertainment, which could make the area an attractive investment destination. You could also emphasize the potential for increased property value, as the area may be well-positioned to benefit from potential development projects. Finally, you could point out that the area may be a desirable destination for potential buyers, which could make your house flipping business an attractive proposition for a third party financier.

Finally, you should introduce your management team. Describe each member's role, background, and experience.

Don't forget to emphasize any past successes achieved by the management team and how long they've been working together. Demonstrating their track record and teamwork will help potential lenders or investors gain confidence in their leadership and ability to execute the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your house flipping business might offer renovation services such as painting, tiling, and carpentry; staging services to make the property more attractive to potential buyers; and real estate sales services to assist with marketing and completing the sale of the property. These services would be beneficial to customers as they would enable them to maximize their investment in the property by transforming it into a more attractive and marketable asset.

4. The market analysis

When presenting your market analysis in your house flipping business business plan, you should detail the customers' demographics and segmentation, target market, competition, barriers to entry, and any regulations that may apply.

The goal of this section is to help the reader understand how big and attractive your market is, and demonstrate that you have a solid understanding of the industry.

You should start with the demographics and segmentation subsection, which gives an overview of the addressable market for your house flipping business, the main trends in the marketplace, and introduces the different customer segments and their preferences in terms of purchasing habits and budgets.

The target market section should follow and zoom on the customer segments your house flipping business is targeting, and explain how your products and services meet the specific needs of these customers.

For example, your target market might include investors who are interested in house flipping as a business and are looking to make a profit. They will likely be well-informed about the housing market and have knowledge of the local area. They may also have experience in renovating and maintaining properties.

Then comes the competition subsection, where you should introduce your main competitors and explain what differentiates you from them.

Finally, you should finish your market analysis by giving an overview of the main regulations applicable to your house flipping business.

5. The strategy section

When you write the strategy section of your house flipping business business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your house flipping business faces a variety of risks. One risk you may face is difficulties in the sale process. Issues with potential buyers could arise, such as not meeting their financial commitments or having difficulty obtaining a mortgage. Additionally, unexpected problems could arise during the renovation process. You may encounter structural issues that require costly repairs, or find that you have underestimated the cost of materials and labour. These unexpected costs could lead to delays in the renovation process and put your timeline and budget at risk.

6. The operations section

In your business plan, it's also essential to provide a detailed overview of the operations of your house flipping business.

Start by covering your team, highlighting key roles and your recruitment plan to support the expected growth. Outline the qualifications and experience required for each role and your intended recruitment methods, whether through job boards, referrals, or headhunters.

Next, clearly state your house flipping business's operating hours, allowing the reader to assess staffing levels adequately. Additionally, mention any plans for varying opening times during peak seasons and how you'll handle customer queries outside normal operating hours.

Then, shift your focus to the key assets and intellectual property (IP) necessary for your business. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, make sure to include them in this section.

You might have key assets in the form of real estate and IP. For example, the real estate could include the properties you buy and flip, as well as the tools and materials used in the process. You could also have intellectual property in the form of ideas, processes, and designs related to the business. These could include designs for the interior or exterior of the property, processes related to flipping houses, and ideas for improving the value of the property.

Lastly, include a list of suppliers you plan to work with, detailing their services and main commercial terms, such as price, payment terms, and contract duration. Investors are interested in understanding why you've chosen specific suppliers, which may be due to higher-quality products or established relationships from previous ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a house flipping business business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my house flipping business's business plan?

In this section, we will be reviewing the two main options for writing a house flipping business business plan efficiently:

• Using specialized software,
• Outsourcing the drafting to the business plan writer.

Using an online business plan software for your house flipping business's business plan

Using online business planning software is the most efficient and modern way to write a house flipping business business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your house flipping business's business plan

Outsourcing your house flipping business business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the house flipping business business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your house flipping business's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a house flipping business business plan is not advisable. Allow me to explain the reasons.

Firstly, creating an accurate and error-free financial forecast on Excel or any spreadsheet demands technical expertise in accounting principles and financial modelling. Without a degree in finance and accounting and significant financial modelling experience, it's unlikely that the reader will fully trust your numbers.

Secondly, relying on spreadsheets is inefficient. While it may have been the go-to option in the past, technology has evolved, and software now performs such tasks much faster and more accurately.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software offers ease in comparing actuals versus forecasts and maintaining up-to-date forecasts for clear visibility on future cash flows, as we discussed earlier in this guide. Such tasks are cumbersome when using spreadsheets.

Now, let's address the written part of your house flipping business business plan. While it may be less prone to errors, using software can significantly boost productivity. Word processors lack instructions and examples for each section of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they lack automated formatting capabilities.

In summary, while some entrepreneurs may consider Word or Excel for their business plan, it's far from the best or most efficient solution when compared to specialized software.

• Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
• A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a house flipping business. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

• How to write a 5 years business plan
• Business plan myths

Know someone who owns or wants to start a house flipping business? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

Create a convincing business plan

Assess the profitability of your business idea and create a persuasive business plan to pitch to investors

500,000+ entrepreneurs have already tried our solution - why not join them?

Not ready to try our on-line tool ? Learn more about our solution here

Need some inspiration for your business plan?

Subscribe to The Business Plan Shop and gain access to our business plan template library.

Need a professional business plan? Discover our solution

Write your business plan with ease!

It's easy to create a professional business plan with The Business Plan Shop

Want to find out more before you try? Learn more about our solution here

House Flipping Business Plan Template

Download this House Flipping Business Plan Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

Be wise in planning for a real estate business of reviving and restoring houses by creating a well-thought out and sound house flipping business plan. The template’s customizable feature allows you to effectively outline realistic goals and sound strategies for the operational and financial management of your house flipping business. Take the time to download this premium and professional template on your PC or mobile device.

Already a premium member?  Sign in

You may also like

House Flipping Business Plan

Written by Elma Steven | Updated on April, 2024

House Flipping Business Plan is an outline of your overall House Flipping business. The business plan includes a 5 year projection, marketing plan, industry analysis, organizational overview, operational overview and finally the executive summary. Remember to write your executive summary at the end as it is considered as a snapshot of the overall business plan. The creation of a plan requires careful consideration of various factors that might impact the business’s success.

You can spend 3 to 4 weeks trying to write your own Business Plan by browsing through free online resources or hire a professional writer for $2,000. There is a better way to do this-  Download our House Flipping Business Plan to write a plan in just 2 days .

This depends on your expected revenue and cost. Also, we need to consider the startup cost. Find out the answer- Is House Flipping Business Profitable?

Table of Contents

Executive summary.

Overview: George Real Estate will be a Denver-based licensed and registered real estate company. The strategy for flipping houses is to buy buildings for homes, schools, offices, and small companies, then restore them and resell them.

When real estate flipping is done on a broad scale, it attracts clients from all lifestyles. However, because George Home Flipping will begin on a modest scale, the following are the initial target client groups: Residential Community in General, Sector of Commerce (Stores, Private Hostels, Restaurants, Parking Lots, and Schools), and Rental Companies.

George Martin is the owner of George Home Flipping. George is a business administration graduate. He has two years of experience working in a rental agency and is regarded as an unbeatable negotiator. George is beginning a house flipping business since it is the best way for him to put his skills to use.

Mission: George Real Estate mission is to give individuals with stability, safety, and opportunity through real estate ownership. Our technology assists real estate agents in being more efficient at their jobs and finding more consumers in order to fulfill their purpose. The Ben Kinney Teams are continually assisting families in finding and selling houses, and our training prepares agents to be even better by applying remarkable approaches and processes.

Vision: We aim to be the best at what we do, so we do everything we can to help our clients, agents, and employees achieve financial success. We enjoy working with people that are committed to working well while also giving back to their communities.

Industry Overview: Over the last few years, house flipping has been increasingly fashionable. Only 5.7 percent of all house sales in 2017 were flips. That percentage had risen to 7.5 percent in the first quarter of 2020. However, by the end of 2020, the rate seems to have decreased, falling to 5.9%. The popularity of house-flipping series like HGTV’s Fixer Upper and Flip or Flop is certainly a factor. Growing millennial interest is also beneficial. Are you considering going into the fix-and-flip business? Do you just need some advice on where to do your next flip? Here are some more important 2021 flipping statistics to keep in mind. Check out this guide on  how to write an executive summary?  If you don’t have the time to write on then you can use this  custom Executive Summary Writer  to save Hrs. of your precious time.

Financial Overview:

Financial Highlights:

Use of funds:.

Business Model  Canvas

Tips on business model canvas.

The Business Model Canvas is a high-level overview of the business model. It can also be considered as the business model map in the overall plan. The important partners, key activities, value proposition and cost & revenue sections are only some of the nine vital components. A company idea’s complexities may be mapped out, analyzed and communicated with the use of the canvas. It shows the whole picture of a company’s value creation, delivery and capture processes. It helps new business owners hone their ideas, encourage creative thinking and make sound strategic decisions. It’s a helpful resource for coming up with ideas, organizing plans and presenting business models to key players. Check out  the 100 samples of business model canvas.

Tips on SWOT Analysis

It offers a clear lens into a company’s strengths, weaknesses, opportunities and threats. This self-awareness enables effective resource allocation and strategic positioning against competitors. Businesses can mitigate risks, make informed decisions and set realistic goals. In addition, presenting a SWOT analysis in a business plan communicates to stakeholders that the company possesses a deep understanding of its market environment. In essence, SWOT ensures a business’s strategy is grounded in reality enhancing its chances of success. Check out the 100 SWOT Samples

Industry Analysis

The industry analysis section of the Real estate flipping   business plan will help you get better insights into competitors, market growth, and overall industry prospects. You can order a custom market research report for your Real estate flipping business.

Flipping activity increased around the country in 2020. The first quarter of 2020 saw the most home flips since early 2006, representing a nearly two-percentage-point increase over the previous three years.

Source: attomdata

While working on the industry analysis section of the Real estate flipping business plan make sure that you add significant number of stats to support your claims and use proper referencing so that your lender can validate the data.

For the third year in a row, home returns have fallen. In 2019, the average ROI was 41.5 percent, compared to 46.4 percent in 2018. The average 2020 ROI was down more than 10% from the previous decade’s highs in 2016 and 2017, and it was the lowest it has been since 2011. Property taxes, rehabilitation costs, mortgage interest, and other holding costs are not included in the average ROI %. Jacksonville, Florida, saw the biggest drop in ROI, dropping from 52.2 percent in 2019 to 39.4 percent in 2020; Richmond, Virginia, dropped from 84.4 percent to 73.6 percent; Cleveland, Ohio, dropped from 108.2 percent to 98.5 percent; Birmingham, Alabama, dropped from 65 percent to 58.6 percent; and Pittsburgh, Pennsylvania, dropped from 133.8 percent to 128.1 percent, a 4 percent year-over-year drop.

The number of cash-purchased property flips increased in 2020, from 57.7% in 2019, demonstrating that cash is still king. Cash-purchased house flips accounted for 58.2 percent of all property flips in 2018. The percentage of homes purchased with finance fell to 41.8 percent in 2019 from 42.3 percent the previous year. However, there was a 1.5 percent rise in flipped properties purchased with finance in the fourth quarter of 2019 compared to the fourth quarter of 2020. Southern Tuscaloosa, Alabama, had the largest percentage of flips using financing, at 80.4 percent; Charlottesville, Virginia, had 72 percent; Lexington, Kentucky, had 74.8 percent; Syracuse, New York, had 67 percent; and Duluth, Minnesota, had just under 67 percent.

Purchasing an asset for a short period of time with the intention of selling it for a fast profit rather than staying on for long-term appreciation is known as flipping. Short-term real estate transactions, as well as some investors’ behavior in initial public offerings, are commonly referred to as flipping (IPO).

Flipping is most closely connected with real estate, where it refers to the practice of buying and selling properties for a profit in a short period of time (usually less than a year). Flipping houses usually falls into one of two categories. The first type involves real estate investors identifying assets in fast increasing markets and reselling them with little or no extra investment in the physical property. This is a bet on market conditions rather than the actual property. A quick repair flip, also known as a reno flip, is when a real estate investor leverages his expertise of what purchasers desire to enhance undervalued homes through renovations and/or cosmetic adjustments.

In real estate, flipping has made millions, but it seems to produce more infomercials than simply replicable successes. The riskier option is to flip in a hot market, as hot markets can cool unexpectedly. If market conditions change before the property can be sold, the investor will be stuck with a depreciating asset.

Market timing is less important when flipping a house after it has been improved, but market conditions might still play a factor. In a reno flip, the investor injects new cash into the property that should enhance its worth by more than the sum of the purchase price, renovation costs, carrying costs during the renovation, and closing fees. Although flipping houses sounds simple and basic in theory, it takes more than a passing knowledge of real estate to be profitable.

Real estate flipping might also include wholesaling, depending on your perspective. A person with an eye for undervalued (and hence flippable) real estate enters into a contract to buy a property subject to an inspection period, then sells the contract rights to a real estate investor for a fee or percentage. This is a more formal relationship than a classic bird dog, and the property in question may or may not be flipped. A wholesaler’s search for homes isn’t restricted to flipping. Wholesalers also look for income properties and long-term growth opportunities for real estate investors.

When an investor resells shares in the days or weeks following an IPO, this is known as flipping. These investors profit from the first IPO boom that hot issues experience. With lock-ups and rules for beginning investors, IPO flipping is partially discouraged, but a new issue requires some flippers to generate trading volume and market buzz after the IPO. IPO flipping can also be profitable, as many equities reach their peak values in the weeks and months following an IPO, and then struggle for a while before recovering to those levels, if at all.

In 2020, sales of flipped homes fell by 13.1 percent. Flipped house sales accounted for 6.3 percent of all home sales in 2019. In 2020, 241,630 homes and condominiums were flipped, up from 245,864 the year before, representing a 2% rise from 2018. The number of flipped properties sold in 2019 was at its highest level in eight years. While the market may be shifting, analysts are divided on whether this drop in sales is a transient or permanent shift in the home-flipping market. In 2020, gross flipping profit increased but sales decreased, the polar opposite of 2019, when overall flipped home sales increased while gross profit decreased.

While nationwide flipping returns fell in 2020, several metro regions (with populations of at least 1 million) showed an increase. The largest percentage increase was in Hartford, Connecticut, which went from 70.4 percent in 2019 to 83.5 percent in 2020; Rochester, New York, increased from 68.4 percent to 80.4 percent with a 17.5 percent increase; Milwaukee, Wisconsin, increased from 64.4 percent to 76.4 percent; and Austin, Texas, increased from 12.4 percent to 23.5 percent. Philadelphia rounded out the top five rises in the category, increasing by 107.2 percent year over year.

The West and South saw the highest declines in home-flipping rates in these local marketplaces. The largest drop was 27.3 percent in San Antonio, Texas. These U.S. regions accounted for nine out of ten of the most significant declines. Home flip sales decreased in 126 of the 198 metropolitan statistical areas (MSAs) studied in the report from 2019 to 2020. MSAs have to have a minimum of 100 home flips and a population of at least 200,000 in 2020 to be included in the report.

The corona virus outbreak appeared to have slowed down the average time it took to sell a home. In 2020, quarterly flip time averages varied. The average number of days it takes to flip a house grew from 184 to 192 in the third quarter. The extended average time in the third quarter was the longest since 2003. In 2019 and 2018, the average time to flip a house was 177 days and 178 days, respectively.

According to the United States, According to the United States Census Bureau, there are 3,143 counties in the country. The 31 counties with a 10% or higher home flipping rate come from 741 counties having at least 50 property flips in 2020. Macon County, Tennessee, was first with 14.3 percent; Lincoln County, Missouri, ranked second with 14 percent; Clayton County, Georgia, ranked fourth with 14 percent; Shelby County, Tennessee, ranked fifth with 13.8 percent; and Warren County, Tennessee, ranked sixth with 13.7 percent. There were 34 counties in 2019 where home flipping accounted for at least 10% of all home sales, out of a total of 678 counties. Portsmouth City/County in Virginia, Prince George’s County in Maryland, Macon County in Tennessee, Shelby County in Tennessee, and Clayton County in Georgia rounded out the top five.

Source: businessinsider

Marketing Plan

A marketing plan outlines the company’s strategy to promote its products or services to its target audience. It includes specific tactics and channels the business will use to reach potential customers. This section defines the company’s unique value proposition, identifies the target market segments, and discusses the competitive landscape. It also includes insight into budget allocation, projected outcomes and key performance indicators to measure success. Marketing plan helps businesses demonstrate their understanding of the market dynamics, their positioning within the industry and their approach to driving customer engagement and sales.

Social Media: We will launch a social media campaign (Facebook & Instagram).

Website & Apps: We are establishing a website and a mobile app so that our customers can look at available properties from the comfort of their own homes.

Discount: For the first month after we debut, we will give you a 20% discount on all of our services.

Advertisement & Magazines: We will advertise our startup on Google Local and in local newspapers.

Free Services: Our property buyers will receive complimentary electrical and plumbing services.

Organizational Plan:

Financial Plan

A financial plan provides a comprehensive projection of a company’s financial health and its anticipated monetary performance over a specified period. This section encompasses a range of financial statements and projections such as profit and loss statements, balance sheets, cash flow statements and capital expenditure budgets. It outlines the business’s funding requirements, sources of finance and return on investment predictions. The financial plan gives stakeholders particularly potential investors and lenders a clear understanding of the company’s current financial position. A financial plan helps businesses demonstrate their financial prudence, sustainability, and growth potential.

Earnings: 

Income Statement:

8 Business Plan Templates You Can Get for Free

8 min. read

Updated April 10, 2024

A business plan template can be an excellent tool to simplify the creation of your business plan. 

The pre-set structure helps you organize ideas, covers all critical business information, and saves you time and effort on formatting.

The only issue? There are SO many free business plan templates out there. 

So, which ones are actually worth using? 

To help remove the guesswork, I’ve rounded up some of the best business plan templates you can access right now. 

These are listed in no particular order, and each has its benefits and drawbacks.

What to look for in a business plan template

Not all business plan templates are created equal. As you weigh your options and decide which template(s) you’ll use, be sure to review them with the following criteria in mind:

• Easy to edit: A template should save you time. That won’t be the case if you have to fuss around figuring out how to edit the document, or even worse, it doesn’t allow you to edit at all.
• Contains the right sections: A good template should cover all essential sections of a business plan , including the executive summary, product/service description, market/competitive analysis, marketing and sales plan, operations, milestones, and financial projections. 
• Provides guidance: You should be able to trust that the information in a template is accurate. That means the organization or person who created the template is highly credible, known for producing useful resources, and ideally has some entrepreneurial experience.
• Software compatibility: Lastly, you want any template to be compatible with the software platforms you use. More than likely, this means it’s available in Microsoft Word, Google Docs, or PDF format at a minimum. 

1. Bplans — A plan with expert guidance

Since you’re already on Bplans, I have to first mention the templates that we have available. 

Our traditional and one-page templates were created by entrepreneurs and business owners with over 80 years of collective planning experience. We revisit and update them annually to ensure they are approachable, thorough, and aligned with our team’s evolving best practices.  

The templates, available in Word, PDF, or Google Doc formats, include in-depth guidance on what to include in each section, expert tips, and links to additional resources. 

Plus, we have over 550 real-world sample business plans you can use for guidance when filling out your template.

Download: Traditional lender-ready business plan template or a simple one-page plan template .

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

2. SBA — Introduction to business plans

The U.S. Small Business Administration (SBA) offers two different business plan templates along with a short planning guide. 

While not incredibly in-depth, it’s enough to help you understand how traditional and lean plans are structured and what information needs to be covered. The templates themselves are more like examples, providing you with a finished product to reference as you write your plan.

The key benefit of using these templates is that they were created by the SBA. While they may provide less guidance, you can be assured that the information and structure meet their expectations.

Explore: The SBA’s planning guide and free templates

3. SCORE — Planning workbook

SCORE’s template is more like a workbook. It includes exercises after each section to help you get your ideas down and turn them into a structured plan.

The market research worksheets are especially useful. They provide a clear framework for identifying your target market and analyzing competitors from multiple angles. Plus, they give you an easy way to document all the information you’re collecting.

You will likely have to remove the exercises in this template to make it investor-ready. But it can be worth it if you’re struggling to get past a blank page and want a more interactive planning method.

Download: SCORE’s business plan template

4. PandaDoc — A template with fillable forms

PandaDoc’s library offers a variety of industry-specific business plan templates that feature a modern design flair and concise instructions. 

These templates are designed for sharing. They include fillable fields and sections for non-disclosure agreements, which may be necessary when sending a plan to investors.  

But the real benefit is their compatibility with PandaDoc’s platform. Yes, they are free, but if you’re a PandaDoc subscriber, you’ll have far more customization options. 

Out of all their templates, the standard business plan template is the most in-depth. The rest, while still useful, go a bit lighter on guidance in favor of tailoring the plan to a specific industry.

Explore: PandaDoc’s business plan template library  

5. Canva — Pitch with your plan

Canva is a great option for building a visually stunning business plan that can be used as a pitch tool. It offers a diverse array of templates built by their in-house team and the larger creative community, meaning the number of options constantly grows.

You will need to verify that the information in the template you choose matches the standard structure of a traditional business plan. 

You should do this with any template, but it’s especially important with any tool that accepts community submissions. While they are likely reviewed and approved, there may still be errors.

Remember, you can only edit these templates within Canva. Luckily, you only need a free subscription, and you may just miss out on some of the visual assets being used. 

To get the most value, it may be best to create a more traditional planning document and transfer that information into Canva. 

Explore: Canva’s business plan gallery

6. ClickUp — The collaborative template

Out of all the project management tools that offer free business plan templates, ClickUp’s is the most approachable.

Rather than throwing you into all the features and expecting you to figure it out—ClickUp provides a thorough startup guide with resource links, images, and videos explaining how to write a plan using the tool. 

There’s also a completed sample plan (structured like an expanded one-page plan) for you to reference and see how the more traditional document can connect to the product management features. You can set goals, target dates, leave comments, and even assign tasks to someone else on your team. 

These features are limited to the ClickUp platform and will not be useful for everyone. They will likely get in the way of writing a plan you can easily share with lenders or investors. 

But this is a great option if you’re looking for a template that makes internal collaboration more fluid and keeps all your information in one place.

Sign Up: Get a free trial of ClickUp and explore their template library

7. Smartsheet — A wide variety of templates

I’m including Smartsheet’s library of templates on this list because of the sheer number of options they provide. 

They have a simple business plan template, a one-page plan, a fill-in-the-blank template, a plan outline, a plan grading rubric, and even an Excel-built project plan. All are perfectly usable and vary in visual style, depth of instructions, and the available format.

Honestly, the only drawback (which is also the core benefit) is that the amount of templates can be overwhelming. If you’re already uncertain which plan option is right for you, the lengthy list they provide may not provide much clarity.

At the same time, it can be a great resource if you want a one-stop shop to view multiple plan types.

Explore: Smartsheet’s business plan template library  

8. ReferralRock affiliate marketing business plan

I’m adding ReferralRock’s template to this list due to its specificity. 

It’s not your standard business plan template. The plan is tailored with specific sections and guidance around launching an affiliate marketing business. 

Most of the template is dedicated to defining how to choose affiliates, set commissions, create legal agreements, and track performance.

So, if you plan on starting an affiliate marketing business or program, this template will provide more specific guidance. Just know that you will likely need to reference additional resources when writing the non-industry sections of your plan.

Download: ReferralRock affiliate marketing business plan template

Does it matter what business plan template you use?

The short answer is no. As long as the structure is correct, it saves you time, and it helps you write your business plan , then any template will work. 

What it ultimately comes down to, is what sort of value you hope to get from the template. 

• Do you need more guidance? 
• A simple way to structure your plan? 
• An option that works with a specific tool?
• A way to make your plan more visually interesting?

Hopefully, this list has helped you hone in on an option that meets one (or several) of these needs. Still, it may be worth downloading a few of these templates to determine the right fit. 

And really, what matters most is that you spend time writing a business plan . It will help you avoid early mistakes, determine if you have a viable business, and fully consider what it will take to get up and running. 

If you need additional guidance, check out our library of planning resources . We cover everything from plan formats , to how to write a business plan, and even how to use it as a management tool . 

If you don’t want to waste time researching other templates, you can download our one-page or traditional business plan template and jump right into the planning process.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

Table of Contents

• Qualities of a good template
• ReferralRock
• Does the template matter?

Related Articles

12 Min. Read

Do You Need a Business Plan? Scientific Research Says Yes

10 Min. Read

14 Reasons Why You Need a Business Plan

Use This Simple Business Plan Outline to Organize Your Plan

5 Min. Read

Business Plan Vs Strategic Plan Vs Operational Plan—Differences Explained

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software