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Printing Business Plan PDF Example

• February 29, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful printing business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your printing business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a printing business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the service industry, this guide, complete with a business plan example, lays the groundwork for turning your printing business concept into reality. Let’s dive in!

Our printing business plan is meticulously developed to incorporate all vital elements essential for a comprehensive and strategic blueprint. It outlines the company’s operational workflows, marketing tactics, industry landscape, competitive analysis , management hierarchy, and financial outlook.

• Executive Summary : Offers a concise overview of the printing business concept, highlighting the market analysis , management expertise, and financial strategy.
• Facility & Operations : Discusses the location, size, and layout of the printing facility, including the types of printing equipment and technology used to provide services.
• Services & Prices : Details the range of printing services offered, such as digital, offset, and large format printing, along with pricing strategies.
• Key Stats: Offers statistics on the size and growth of the commercial printing industry, underscoring the ongoing demand for printing services.
• Key Trends: Highlights significant trends in the printing industry, including technological advancements, sustainability practices, and shifts towards digital printing.
• Key Competitors: Evaluates major competitors in the market, detailing their services and how the printing company differentiates itself from these competitors.
• SWOT Analysis : Conducts a comprehensive analysis of strengths, weaknesses, opportunities, and threats, offering strategic insights for the company’s growth.
• Marketing Plan : Specifies the marketing strategies designed to promote the printing services and establish long-term relationships with clients.
• Timeline : Sets key milestones for the printing company, outlining the path from startup to expansion and operational excellence.
• Management: Introduces the management team, highlighting their experience, roles, and contributions to driving the company towards its goals.
• Financial Plan : Forecasts the 5-year financial performance of the printing company, detailing expected revenue streams, profitability, and the financial strategy to ensure sustainability and growth.

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Executive Summary

The Executive Summary introduces your printing business’s plan, providing a succinct overview of your company and its offerings. It should outline your market positioning, the variety of printing services you provide, including digital printing, large format printing, and specialized printing solutions, as well as its location, size, and a snapshot of daily operations. 

This section should also delve into how your printing business will fit into the local market, including the number of direct competitors in the area, identifying who they are, along with your business’s unique selling points that set it apart from these competitors.

Moreover, information about the management and co-founding team should be included, detailing their roles and contributions to the business’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Dive deeper into Executive Summary

Business Overview

For a printing business, the Business Overview section can be efficiently divided into 2 main parts:

Facility & Operations

Briefly describe the physical setup of your printing facility, emphasizing its design, efficiency, and the technology-driven environment that ensures high-quality printing services. Mention the business’s location, highlighting its accessibility and the convenience it offers to clients, such as proximity to business districts or ease of delivery and pickup services. Explain why this location is advantageous in attracting your target clientele, including businesses, professionals, and retail customers.

Services & Pricing

Detail the range of printing services offered, from standard document printing to specialized services like large format printing, custom merchandise printing, and high-quality digital printing solutions. Outline your pricing strategy , ensuring it reflects the quality of printing services provided and matches the market you’re targeting. Highlight any bulk order discounts, business account deals, or loyalty programs that provide added value to your clients, encouraging repeat business and customer loyalty.

Make sure to cover here _ Facility & Operations _ Services & Pricing

Market Overview

Industry size & growth.

In the Market Overview of your printing business plan, start by examining the size of the printing industry and its growth potential. This analysis is crucial for understanding the market’s scope and identifying expansion opportunities.

Key market trends

Proceed to discuss recent market trends , such as the increasing demand for customized printing solutions, the growth in digital and 3D printing technologies, and the shift towards sustainable and eco-friendly printing practices. For example, highlight the demand for services that cater to specific customization needs, such as personalized marketing materials, custom packaging, and on-demand printing, alongside the rising popularity of green printing solutions.

Key competitors

Then, consider the competitive landscape, which includes a range of printing services from large-scale commercial printers to local print shops, as well as online printing platforms. For example, emphasize what makes your printing business distinctive, whether it’s through superior print quality, innovative technology, a wide range of services, or specialization in certain types of printing. This section will help articulate the demand for printing services, the competitive environment, and how your business is positioned to thrive within this dynamic market.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Dive deeper into Key competitors

First, conduct a SWOT analysis for the printing business, highlighting Strengths (such as advanced printing technology and a broad range of printing services), Weaknesses (including reliance on equipment that may require costly maintenance or the challenge of adapting to rapidly changing technology), Opportunities (for example, the growing demand for personalized and on-demand printing services), and Threats (such as digital media alternatives reducing the need for traditional printing).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through targeted advertising, promotional offers, an engaging online presence, and partnerships with local businesses. Emphasize the importance of showcasing your unique capabilities, such as high-quality printing, fast turnaround times, or eco-friendly printing options, to differentiate your business from competitors.

Finally, create a detailed timeline that outlines critical milestones for the printing business’s launch, marketing initiatives, customer base growth, and expansion goals. This should include key phases such as establishing your facility, launching your website and online ordering system, initial customer acquisition efforts, and the evaluation of potential new services or technologies to keep your business at the forefront of the printing industry, ensuring the business progresses with clear direction and purpose.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the printing business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the printing business toward its financial and operational goals.

For your printing business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your printing business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your printing business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Ultimate Guide on How to Start a Large Format Printing Business

Starting a large format printing business presents unique challenges and considerations that differ from other types of printing businesses. This specialized sector requires knowledge of specific equipment, materials, production techniques, and target markets. With its unique challenges and considerations, having a comprehensive guide provides valuable insights into market trends, equipment selection, pricing strategies, and operational considerations. By offering a roadmap for success, entrepreneurs can navigate the complexities of the large format printing business, develop a solid business plan, and position their venture effectively in the market.

Furthermore, this guide provides a roadmap for new entrepreneurs to develop a solid business plan, establish a competitive edge, and position their new business effectively in the market. With a well-informed and structured approach, entrepreneurs can confidently enter the large-format printing industry and seize the opportunities it offers.

In this post, we’ll explain what is a large format printing business, why knowing the in and out of the business is important, and the different and latest printing equipment and machines you’ll need to have to start your business.

What is Large Format Printing?

Large-format printing refers to a printing method that specializes in producing oversized prints on a larger scale than traditional printing methods. Differing from other types of printing business , it involves printing on materials with widths ranging from several feet to several meters, allowing for the creation of large visual displays such as banners, posters, billboards, vehicle wraps, and signage.

Large-format printing utilizes wide-format printers that are designed to handle the size and complexity of these prints, delivering high-quality and attention-grabbing results. This printing technique is commonly used in various industries, including advertising, marketing, retail, events, and architecture, to create impactful and visually striking graphics and designs.

Large-format printing is best used for:

• Creating visually impactful displays and graphics that require larger dimensions;
• Commonly employed for outdoor advertising such as billboards, building wraps, and vehicle graphics ;
• Used for indoor applications like trade show displays , retail signage, posters, and banners;
• Suitable for a wide range of industries, including retail, advertising, events, construction like architectural renderings , and more.

Knowing about large-format printing is crucial for new printing business owners because it enables them to offer a broader range of services to their clients. Large-format printing is in high demand for various applications. By understanding the capabilities and techniques involved in large-format printing, new business owners can cater to the needs of clients who require oversized prints and visual displays. This knowledge also helps them make informed decisions about investing in the right equipment, materials, and technologies needed for large-format printing, ensuring efficient production and high-quality output.

Moreover, being well-versed in large-format printing opens up opportunities for collaboration and partnerships with other businesses, event organizers, and advertising agencies, expanding the customer base and revenue potential of the printing business.

How to Start Your Large-Format Printing Business

Starting a large-format printing business requires careful planning and strategic execution. Here are key steps to guide you in launching your venture:

• Research and Business Plan: Conduct market research to identify your target audience, competition, and potential demand for large-format printing services in your area. Develop a comprehensive business plan that outlines your goals, pricing strategy, marketing approach, and financial projections.
• Obtain Necessary Equipment: Invest in high-quality large-format printers , cutting machines , laminators , and other essential equipment based on your business requirements. Consider factors such as print size, resolution, colour capabilities, and production volume to ensure you meet customer needs.
• Set Up a Production Space : Secure a suitable location for your business operations. Ensure you have enough space for equipment, storage, and workflow efficiency. Set up a well-ventilated area for handling printing materials and ensuring proper air circulation during the printing process.
• Establish Supplier Relationships: Identify reliable suppliers for printing materials and consumables . Establish strong relationships with them to ensure consistent quality, competitive pricing, and timely delivery.
• Develop a Brand Identity: Create a compelling brand identity that represents your business and appeals to your target market. Design a professional logo, website, and marketing collateral to build a strong brand presence.
• Marketing and Promotion : Develop a marketing strategy to reach your target audience. Utilize online platforms, social media, local advertising, and networking events to showcase your services and attract customers. Offer promotional discounts or package deals to incentivize initial orders.
• Provide Excellent Customer Service : Focus on delivering exceptional customer service to build long-term relationships and gain positive referrals. Provide timely responses, meet deadlines, and go the extra mile to exceed customer expectations.
• Expand Service Offerings : Explore additional services related to large-format printing, such as graphic design, installation, or signage consultation. Diversifying your offerings can attract a wider customer base and generate additional revenue streams.
• Continuous Learning and Adaptation : Stay updated with the latest trends, technologies, and industry advancements in large-format printing. Attend trade shows, workshops, and seminars to expand your knowledge and refine your skills.
• Financial Management : Maintain accurate financial records, track expenses, and ensure proper pricing to maintain profitability. Consider hiring an accountant or utilizing accounting software to manage financial aspects effectively.

Starting a large-format printing business requires dedication, perseverance, and a commitment to delivering high-quality products and services. With thorough planning, strategic execution, and a customer-focused approach, you can establish a successful and profitable large-format printing business.

Ready to start your own large-format printing business? Take the next step by reaching out to our industry experts to inquire about the best equipment necessary for your venture. From high-quality large-format printers to cutting-edge technology, PRINTFINISH can guide you in selecting the ideal equipment that matches your business needs and budget. Don’t miss out on the opportunity to invest in the right tools that will set you up for success. Contact us today to discuss your requirements and explore the best equipment options for your new large-format printing business. Let’s turn your vision into stunning prints and make your business thrive in the world of large-format printing.

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Print Shop Business Plan Template

Written by Dave Lavinsky

Print Shop Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their print shop companies.

If you’re unfamiliar with creating a print shop business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a print shop business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Print Shop Business Plan?

A business plan provides a snapshot of your print shop business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Print Shop

If you’re looking to start a print shop business or grow your existing print shop company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your print shop business to improve your chances of success. Your print shop business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Print Shop Businesses

With regards to funding, the main sources of funding for a print shop business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for print shop companies.

Finish Your Business Plan Today!

How to write a business plan for a print shop business.

If you want to start a print shop business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your print shop business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of print shop business you are running and the status. For example, are you a startup, do you have a print shop business that you would like to grow, or are you operating a chain of print shop businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the print shop industry.
• Discuss the type of print shop business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of print shop business you are operating.

For example, you might specialize in one of the following types of print shop businesses:

• Digital printing : This type of printing is one of the most cost-effective and fast printing processes available today. Electronic files and digital images replace the need for paper, press set-up and ink, which helps reduce the carbon footprint on the earth.
• Offset lithography printing: Used for magazines, circulars, brochures and books, this type of print shop specializes in larger volumes and includes traditional methods of binding.
• Screen printing: Any material that is not flat is a candidate for screen printing: shirts, hats, fabric bags, etc. Screen printing forces ink through a screening process that is replicated onto fabric or other materials used.
• 3D printing: This type of printing is performed through design, initiated by a computer program, followed by the print process in a 3D printer. The 3D printer is calibrated and outfitted with special plastics to fulfill the specifications of the 3D computer program.

In addition to explaining the type of print shop business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of printing projects completed, the amount of revenue earned, or reaching X number of clients served, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the print shop industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the print shop industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your print shop business plan:

• How big is the print shop industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your print shop business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your print shop business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, charitable organizations, corporations, and innovators.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of print shop business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other print shop businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. Stores that house copy machines or overseas service companies may be examples of indirect competitors. You will want to mention any direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of print shop business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide bundled services including printing and binding?
• Will you offer large 3D printing projects that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a print shop business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of print shop company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide cover design, book layout and digital printing to create a niche service for authors?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your print shop company. Document where your company is situated and mention how the site will impact your success. For example, is your print shop business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your print shop marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your print shop business, including answering calls, planning and providing printed items or 3D printed items, billing customers and assisting with maintenance of equipment, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth print project , or when you hope to reach $X in revenue. It could also be when you expect to expand your print shop business to a new city.

Management Team

To demonstrate your print shop business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing print shop businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a print shop business or successfully running a small co-op of screen printers.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 5 new customers per day, and/or offer discounted packaged pricing? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your print shop business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a print shop business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of corporations on a monthly printing contract.

Writing a business plan for your print shop business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the print shop industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful print shop business.

Print Shop Business Plan FAQs

What is the easiest way to complete my print shop business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your print shop business plan.

How Do You Start a Print Shop Business?

Starting a Print Shop business is easy with these 14 steps:

• Choose the Name for Your Print Shop Business
• Create Your Print Shop Business Plan
• Choose the Legal Structure for Your Print Shop Business
• Secure Startup Funding for Your Print Shop Business (If Needed)
• Secure a Location for Your Business
• Register Your Print Shop Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Print Shop Business
• Buy or Lease the Right Print Shop Business Equipment
• Develop Your Print Shop Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Print Shop Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to see how a Growthink business plan writer can create your business plan for you.

Other Helpful Business Plan Articles & Templates

How to write a business plan for a printing shop?

Putting together a business plan for a printing shop can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing printing shop, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a printing shop?

• What information is needed to create a business plan for a printing shop?
• How do I build a financial forecast for a printing shop?

The written part of a printing shop business plan

• What tool should I use to write my printing shop business plan?

Having a clear understanding of why you want to write a business plan for your printing shop will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a printing shop business plan.

To have a clear roadmap to grow the business

Running a small business is tough! Economic cycles bring growth and recessions, while the business landscape is ever-changing with new technologies, regulations, competitors, and consumer behaviours emerging constantly.

In such a dynamic context, operating a business without a clear roadmap is akin to driving blindfolded: it's risky, to say the least. That's why crafting a business plan for your printing shop is vital to establish a successful and sustainable venture.

To create an effective business plan, you'll need to assess your current position (if you're already in business) and define where you want the business to be in the next three to five years.

Once you have a clear destination for your printing shop, you'll have to:

• Identify the necessary resources (human, equipment, and capital) needed to reach your goals,
• Determine the pace at which the business needs to progress to meet its objectives as scheduled,
• Recognize and address the potential risks you may encounter along the way.

Engaging in this process regularly proves advantageous for both startups and established companies. It empowers you to make informed decisions about resource allocation, ensuring the long-term success of your business.

To get visibility on future cash flows

If your small printing shop runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your printing shop's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your printing shop business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your printing shop's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your printing shop.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your printing shop and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your printing shop's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your printing shop, let's explore what information is required to create a compelling plan.

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Information needed to create a business plan for a printing shop

Drafting a printing shop business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a printing shop

As you consider writing your business plan for a printing shop, conducting market research becomes a vital step to ensure accurate and realistic financial projections.

Market research provides valuable insights into your target customer base, competitors, pricing strategies, and other key factors that can significantly impact the commercial success of your business.

Through this research, you may uncover trends that could influence your printing shop.

You might find that customers may be increasingly interested in non-traditional printing options, such as vinyl prints, canvas wraps, and other specialty products. Additionally, customers could be looking for more eco-friendly printing options, such as recycled paper or water-based inks.

Such market trends play a significant role in forecasting revenue, as they offer valuable data about potential customers' spending habits and preferences.

By incorporating these findings into your financial projections, you can present investors with more accurate information, helping them make informed decisions about investing in your printing shop.

Developing the marketing plan for a printing shop

Before delving into your printing shop business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a printing shop

As you embark on starting or expanding your printing shop, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

The staffing costs for a printing shop might include wages for a manager, customer service representatives, and production workers, as well as payroll taxes and benefits. The equipment costs might include the purchase of printing presses, paper cutters, computers, and software, as well as ongoing maintenance and upkeep of the machinery.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your printing shop's financial forecast?

The financial forecast of your printing shop's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a printing shop are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a printing shop shows how much revenue and profit your business is expected to make in the future.

A healthy printing shop's P&L statement should show:

• Sales growing at (minimum) or above (better) inflation
• Stable (minimum) or expanding (better) profit margins
• A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established printing shop.

The projected balance sheet of your printing shop

The balance sheet for a printing shop is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

• Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
• Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your printing shop's liquidity and solvency:

• Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
• Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your printing shop's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The projected cash flow statement

A cash flow forecast for a printing shop shows how much cash the business is projected to generate or consume.

The cash flow statement is divided into 3 main areas:

• The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
• The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
• The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your printing shop business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business plan when starting your printing shop as it reveals the origins of the money needed to establish the business (sources) and how it will be allocated (uses).

Having this table helps show what costs are involved in setting up your printing shop, how risks are shared between founders, investors and lenders, and what the starting cash position will be. This cash position needs to be sufficient to sustain operations until the business reaches a break-even point.

Now that you have a clear understanding of what goes into the financial forecast of your printing shop business plan, let's shift our focus to the written part of the plan.

Need inspiration for your business plan?

The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

The written part of a printing shop business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a printing shop business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your printing shop's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your printing shop's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

In your printing shop business plan, the second section should focus on the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide an overview of the business's legal structure, details about the owners, and their respective investments and ownership shares. This clarity is crucial, especially if you're seeking financing, as it helps the reader understand which legal entity will receive the funds and who controls the business.

Moving on to the location part, you'll offer an overview of the company's premises and their surroundings. Explain why this particular location is of interest, highlighting factors like catchment area, accessibility, and nearby amenities.

When describing the location of your printing shop, you may emphasize the potential benefits of the area. You could highlight the area's access to a large customer base, its business-friendly environment, and its potential for growth. You might mention that the area has transportation links which could facilitate the delivery of goods, and is well-positioned to reach other markets. Additionally, you could point out the proximity to amenities such as restaurants, entertainment, and other services. Overall, you may present the area as an attractive destination for businesses that could realize a good return on their investment.

Finally, you should introduce your management team. Describe each member's role, background, and experience.

Don't forget to emphasize any past successes achieved by the management team and how long they've been working together. Demonstrating their track record and teamwork will help potential lenders or investors gain confidence in their leadership and ability to execute the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your printing shop might offer services such as full-colour printing, large format printing, and custom design to its customers. Full-colour printing is an ideal choice for businesses that need to create promotional materials, such as brochures, flyers, and posters. Large format printing is perfect for producing banners, signs, and posters, and custom design can help customers create unique visuals with the help of a professional designer. All of these services are designed to help customers create marketing materials that will help attract more customers to their business.

4. The market analysis

When presenting your market analysis in your printing shop business plan, you should detail the customers' demographics and segmentation, target market, competition, barriers to entry, and any regulations that may apply.

The goal of this section is to help the reader understand how big and attractive your market is, and demonstrate that you have a solid understanding of the industry.

You should start with the demographics and segmentation subsection, which gives an overview of the addressable market for your printing shop, the main trends in the marketplace, and introduces the different customer segments and their preferences in terms of purchasing habits and budgets.

The target market section should follow and zoom on the customer segments your printing shop is targeting, and explain how your products and services meet the specific needs of these customers.

For example, your target market might include small businesses. This segment would include those who need high-quality printing services in order to create materials for their business operations, such as brochures, business cards, and flyers. Additionally, they may need more specialized printing services such as large-format printing or specialty papers.

Then comes the competition subsection, where you should introduce your main competitors and explain what differentiates you from them.

Finally, you should finish your market analysis by giving an overview of the main regulations applicable to your printing shop.

5. The strategy section

When you write the strategy section of your printing shop business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your printing shop may face the risk of a decrease in demand for print products, as more businesses switch to digital formats. This could mean that your shop has to adjust its services to accommodate new technologies, or risk losing customers. Additionally, your shop might face the risk of a disruption in its supply chain, either due to a natural disaster or an unexpected increase in demand. This could lead to delays in the delivery of materials, resulting in a disruption of your operations.

6. The operations section

The operations of your printing shop must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your printing shop - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as a large printing press and a variety of inks and papers. These items could be considered intellectual property of the printing shop, as they are integral to the operations of the business. Additionally, the shop might have a portfolio of designs that it has produced over time, as well as customer databases and contacts, which could be considered intellectual property as well.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will present the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of what goes in your printing shop business plan, let's look at the solutions you can use to draft yours.

What tool should I use to write my printing shop's business plan?

In this section, we will be reviewing the two main solutions for creating a printing shop business plan:

• Using specialized online business plan software,
• Outsourcing the plan to the business plan writer.

Using an online business plan software for your printing shop's business plan

The modern and most efficient way to write a printing shop business plan is to use business plan software .

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Hiring a business plan writer to write your printing shop's business plan

Outsourcing your printing shop business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the printing shop business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your printing shop's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a printing shop business plan is not advisable. Allow me to explain the reasons.

Firstly, creating an accurate and error-free financial forecast on Excel or any spreadsheet demands technical expertise in accounting principles and financial modelling. Without a degree in finance and accounting and significant financial modelling experience, it's unlikely that the reader will fully trust your numbers.

Secondly, relying on spreadsheets is inefficient. While it may have been the go-to option in the past, technology has evolved, and software now performs such tasks much faster and more accurately.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software offers ease in comparing actuals versus forecasts and maintaining up-to-date forecasts for clear visibility on future cash flows, as we discussed earlier in this guide. Such tasks are cumbersome when using spreadsheets.

Now, let's address the written part of your printing shop business plan. While it may be less prone to errors, using software can significantly boost productivity. Word processors lack instructions and examples for each section of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they lack automated formatting capabilities.

In summary, while some entrepreneurs may consider Word or Excel for their business plan, it's far from the best or most efficient solution when compared to specialized software.

• A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
• Having an up-to-date business plan is the only way to keep visibility on your printing shop's future cash flows.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your printing shop. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

• In-depth business plan structure
• Key steps to write a business plan?
• Free business plan template

Know someone who owns or wants to start a printing shop? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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• Wide Format Printing: Basics, Trends, Profitability
• News & Updates

Understanding Wide Format Print

Wide format market trends, can wide format printing businesses still be profitable, why is offset litho print declining, opportunities that wide format print offers, how wide format printing can enhance your business, preparing for wide format printing, words of wisdom from printer to printer.

It’s important to understand the basics of inkjet print, but without being seduced by the technology. Inkjet is primarily just a print method that turns images into money. Yes, there’s a lot of science, technology and chemistry built-in, but it’s what inkjet does – fast turnaround and economic short runs; print on anything with great image quality – that’s important.

What Is Wide Format Printing?

Wide format generally refers to printing on media up to 5 meters wide. Within this category, printing from 2.4m to 5m width is sometimes called ‘super-wide’ or ‘grand-format’. Printers come in two basic formats: roll-fed (PVC for banners, wraps, textiles, etc.) or flatbed (card, board, Perspex, lenticular, glass, wood, metal, rigid PVC and Polystyrene etc.)

There are significant differences between an offset workflow and an inkjet digital workflow.

Offset Workflow

Compared to litho and screen printing, inkjet is a much simpler process. In essence, the pre-press stage – including the time and cost of labor and consumables – is eliminated. There are no screens or plates to prepare. Files go through a RIP in the same way, then the printer works in pretty much the same way as a desktop machine. The process is extremely fast to set up, and there’s little delay in moving on to the next job. This short turnaround time and back-to-back scheduling means inkjet printers can be running continuously.

Drop-On-Demand Piezo-Electric

Inside the printer, the software converts the image to a series of ones and zeroes that tell the print head to jet a microscopic drop of ink, or not to. This is called drop-on-demand inkjet. Most wide format printers use piezo-electric printheads. Inside the printhead, ink from a reservoir fills a tiny chamber.

One of the walls of the chamber is made from piezo-electric ceramic. A minute electric charge is applied to the ceramic. Thanks to the unusual properties of this material, it changes shape in a very predictable way, forcing ink out through a minute nozzle in the chamber and onto the substrate. For printers working at high speed, the size of the drop is critical: too small and it gets buffeted by moving air; too big and the print definition suffers.

Inkjet inks most often come in the usual four-color systems. Increasingly printers come with options for additional colors. White is commonly used to make clear film opaque. Some systems offer additional light cyan and light magenta to give more accurate colors. Occasionally a range is augmented by additional green, orange and violet to stretch the gamut as widely as possible. UV Ink To print in high definition, drops of ink jetted onto a substrate need to be small. This, in turn, means the nozzles are tiny. To make sure they don’t block, the ink needs to be absolutely pure.

In Fujifilm’s Uvijet range, the particles of pigment are less than one micron in diameter. That’s under one-thousandth of a millimeter, several times smaller than the tiniest human cell. Uvijet is manufactured in a purpose-designed manufacturing facility at Fujifilm’s base in Broadstairs. Digital ink is made in small, high-quality batches. A UV formulation typically uses twenty to twenty-five ingredients compared to the seven to ten in a solvent-based recipe. Digital UV ink is produced using custom-designed dispersion equipment developed jointly by Fujifilm and the manufacturer.

Pigment is milled down to a smaller size under great pressure over many hours using specialist grinding equipment. The process reduces the size of particles from fifty to below one micron in size. They start roughly the size of a grain of salt, being ground down in size to smaller than a human cell. This process – unique to Fujifilm – is called Micro-V Dispersion.

After blending the ink into the four standard colors, Fujifilm uses pharmaceutical-standard filters to make sure no unwanted particles end up in the finished product. The end result of this painstaking process is UV inks that are significantly brighter, stronger, more vibrant, and more reliable than any others on the market. UV ink is cured nearly instantly by radiation emitted in the ultra-violet spectrum. To generate the fastest print speeds, ink and UV lamps are fine-tuned to cure after an exact dose at a precise wavelength.

The UV radiation initiates a reaction causing the monomers in the ink to polymerize, trapping the color pigment. Solvent ink Many roll-fed machines use solvent-based ink which is flexible and less prone to cracking. Ink dries by evaporating the solvent, leaving the pigment and binder on the media to form an image. Fujifilm’s range of digital solvent ink is called Color+. It is tailored to suit the printheads of each make of machine. Customers often buy it after the equipment warranty, which usually stipulates own-brand ink, runs out. Color+ offers better colors, superior quality and, through better mileage, lower costs in the long run.

Solvent inks in general give strong, durable colors suitable for outdoor use. On the other hand, they do produce an odor, and formulations have to be carefully designed to minimize harmful solvents. Digital solvent inks can contain 70% or more volatile material. Volatile organic compounds (VOCs) are environmentally undesirable and are controlled by regulations. Businesses can only emit a limited quantity of these before they are obliged to burn or recycle them. Recent developments in the form of eco-solvent printers and inks have tried to address the problem.

Moving Head, Fixed Head and Vacuum Beds

On a flatbed printer, either the vacuum bed carrying the substrate moves underneath the printheads using precision-engineered linear motors, or the bed is fixed and the printheads pass over the substrate (Acuity for example). At each pass, ink is jetted to the exact location the RIP sends it to, building up the image. To make sure the image is precise, the substrate is held securely by a vacuum bed ‘pulling’ it down. The mechanism has to be precise enough to allow for double-sided or ultra-fine lenticular print.

Depending on the size of the substrate, areas of the flatbed might be uncovered, which would mean too little pressure to hold the media. To get around the problem, some manufacturers build in several vacuum zones to fit popular sizes of media. Others recommend a masking blanket to cover the unused areas of the bed.

Inkjet printers can work with a range of substrates. These can be rigid or flexible, depending on what the printer was designed to work with. While rolled substrates are limited to just a few millimeters in thickness for obvious reasons, flatbeds can handle rigid media up to 50mm in depth. Flatbed printers can print on paper, board, PVC film or rigid materials like acrylics or foam-centered board for graphic displays. They can even print on glass or wood – in fact, any material up to their ‘ride height’. Applications Beyond the conventional range of card, board and vinyl, flatbed printers have been used to decorate glass, metal, slate, fabric and wood, introducing a range of applications limited only by the imagination.

Walk down any high street and you will see thousands of examples of wide format graphic print, indoor and outdoor, on buildings, in shop displays, on vehicles, at bus stops. In shops, floor graphics guide our footsteps, three-dimensional POP tempts us to pick up and purchase, signs guide us to the products we want, special offers encourage us to buy what the shop wants us to.

Print Quality

Litho printers are accustomed to looking closely at print, whereas graphic display is meant to be seen from meters away. It’s widely thought by traditional litho printers that inkjet print isn’t good enough for buyers. But those buyers already choose inkjet print every day of the week for those components of campaigns that litho printers don’t supply. The most accurate digital printers will produce 4-point reversed text with clarity, which is more than acceptable for close viewing, being roughly equivalent to 1,440 dpi.

Print Speed

Wide format printing measures print speeds by determining how many square meters of print the printer can produce in one hour. Most printers can print at varying speeds, with slower speeds often achieving higher quality and faster speeds while sacrificing some amount of quality.

Wide Format Machine Range

Fujifilm’s approach to innovation has always been application-driven. We have sought to find not only the right solutions but also to answer the right questions. We’ve chosen to work on developments that make a genuine difference to printers, rather than for their own sake. The printers we pick are the best in their field, the most fit-for-purpose.

As a company, Fujifilm influences the technology of wide format more than any other. We contribute to the design of (and distribution of) the Inca range of flatbed printers. Uvijet and Color+ inks are the highest quality inks available, known to give the strongest, most vibrant colors. And the best performing printheads, from FUJIFILM Dimatix, are found in all Inca machines. The result is that we can guarantee consistency and color to high, offset specifications, not to mention the best long-term profit opportunities.

The wide format market is predicted to be worth $11.2 billion by 2025 . Everywhere around us, we can see banners, posters, point-of-sale, window stickers, vehicle wraps fuelled by developments in printers, ink and media. The recent history of wide format is the story of the dramatic shift from traditional screen print to inkjet.

Screen Print Markets

Screenprint, despite the Jeremiahs, is far from dead. At print runs beyond 500-off, it is still the more cost-effective technology. Screen is still the best way to print metallic and fluorescent finishes. While a number of inkjet-only businesses exist, many of the screen firms that migrated from screen to inkjet have kept some screen capability, as long as they have the skills to perform screen printing. Unlike inkjet, screen print is more art than science and press operators need to be skilled. As a result, we still see applications combining screen and inkjet print to produce richly-finished graphics.

Increases in Speed and Accuracy

Screenprint, from a workflow perspective, has many parallels with offset litho. In principle, there is a costly and time-consuming pre-press phase. Once set up, presses can produce high-quality print in long runs. While digital processes suffered initially from weaker quality, they have the great advantage of being able to print almost instantly, usually within minutes. Short print runs are therefore faster and cheaper.

The introduction of UV-curing inks with fast drying and precision engineering has brought speed and accuracy. The result is fast, high-definition print that pushes both screen and offset further away from short-run campaigns. Both roll-fed and flatbed machines have developed side by side over the last ten years.

Flatbed printers use rigid, thick media for substrates. This has an influence on printer speed, with common wide format printers reaching 150m 2 per hour of output. Some can be even slower than that. In recent years, Fujifilm has paved the way for faster wide format printing speeds, with older product models reaching 700m 2 per hour. Today’s wide format printers from Fujifilm outshine even that.

The Acuity Prime series lets you enjoy rapid job turnover to achieve new heights in productivity. The latest technological enhancements give it some incredible benefits, including an ultra-fast job setup time and print speeds reaching 1,615ft 2 per hour. Enjoy greater productivity than ever with the latest technology from Fujifilm found in the Acuity Prime series of UV flatbed, wide format printers.

The essential equation for inkjet has always been the one that determines the print run beyond which it becomes more economic to use screen, assuming acceptable quality print. To get some idea of how fast technology has forged ahead, the ESMA Screen Printer’s Guide to Digital Flatbed Printing in 2003 was talking about an economic crossover of around 150-off. It says that the top machines were expected to match the cost of 4-color at up to 250 prints “in a few years.”

In the nearly two decades since that information was released, Fujifilm has smashed those expectations and gone far beyond market projections. Before the Acuity Prime series, Fujifilm’s wide format printers were already pushing an economical number around 1,000-off, and Acuity Prime series printers can take it even further. You get economical printing, even when handling customized, shortened print runs.

Print Precision

While objectively less precise than litho print, inkjet results have improved considerably, far beyond ‘fit-for-purpose’ criteria. Most graphic print is designed to be viewed from some distance. Printhead advances mean that some machines can jet 4 point reversed text quite legibly onto suitable media.

Fujifilm’s flagship UV flatbed, large format printer, the Acuity Prime series, has the means to print some of the highest-quality images available in its class. This is thanks to its Gen 5 printheads in up to 7 channels that you can configure in a variety of ways to suit your purposes. You can even achieve high print precision at high speeds with the Acuity Prime series, thanks to its state-of-the-art mechanical components and consistency.

Whether up close or far away, printings from an Acuity Prime series UV flatbed, wide format printer will look fantastic.

Business Development

As wide format has migrated from screen, a subtle shift in approach to business development has taken place. While cost and quality were once the criteria, value-added aspects of wide format have emerged. Wide format firms often have creative departments working with buyers suggesting new media, designing 3-D POP and helping to find great answers to promotional challenges. In turn, buyers have become much less concerned about print methods. They’re looking at applications and focusing on value rather than cost.

Sustainability in Wide Format Print

All non-direct-to-paper print processes involve chemicals to prepare and clean up, and some of these are decidedly unpleasant. Printers and suppliers have come under pressure to make their processes more environmentally friendly. The advent of computer-to-screen has greatly reduced the number of chemicals used in prepress. But the biggest advance has been the transition to digital print, which is inherently cleaner as well as less wasteful.

Machines print the exact quantity we tell them to. And because they print on demand, buyers don’t need to hold stocks. UV inks, too, play a big part. They contain no volatile organic compounds (VOCs). One hundred percent of UV ink ends up on the media, compared to just 20% with solvent ink. That said, UV has drawbacks – it can become brittle and crack.

Solvent inks stretch and are more suited to some specialist products such as vehicle wraps. Some equipment manufacturers such as Epson, Mimaki and Roland have turned to eco-solvents made without VOCs. HP has launched a latex ink which does away with ventilation and staff training for hazards, While all these do away with the need for air-cleaning systems, they dry more slowly and need a heat source in the machine. As a result, they use more energy.

Besides chemicals, another environmental concern for all printers is recycling. Wide format equipment can print onto a wide range of substrates. Much production has moved to PVC-free media such as polyethylene material, which bio-degrades more rapidly. But recycling paper isn’t easy.

A couple of companies have started media recycling schemes, but these deal with just a fraction of current print output. They do, however, make good headlines and sustainability is becoming more important to buyers. The green argument says that buyers will prefer environmentally conscious suppliers, so you will increase sales. Reducing energy and eliminating wasted print saves money. Making the move now insures you against future regulations and you get to work in a better environment.

All are important, but the telling point is that buyers’ expectations are heading in the direction of better sustainability. Under pressure to reduce carbon footprints, they want suppliers to help them. If it’s a choice between two equally qualified suppliers, the greener will win.

What’s Next in Print?

Future developments will include printers that provide management information. The aim is to arm printing companies with the information they need to get the best performance and lowest costs from their machine.

One factor to consider is that in the printing industry, buyers have a tendency to overorder. This leads to excessive amounts of material and ink waste, and unnecessary wear and tear on the printing machines used to create these prints. Customers may not use all their printed materials after they purchase and receive their order.

Consider a buyer wanting 3,000 prints. The printing company gives the buyer quotes for 3,000-off, 4,000-off and 5,000-off. After considering the length of time it will take to receive their prints, the buyer may choose to get the 4,000-off package at its slight price increase instead of the 3,000-off to make the most of their waiting period.

In the end, they may have at least 1,000 prints go unused. If the information included on those prints goes out-of-date, then the amount of waste can be even higher.

If you ignore the environmental implications of this waste, you can feel good about upselling the buyer and making a bit more money. But in today’s market, buyers are more conscious of waste than ever. You should strive to price your tiers to encourage buyers to get the proper amount and make environmentally conscious purchasing decisions.

Efficient printers like the Acuity Prime series can help you achieve greater wide format printing sustainability and a larger return on your investment (ROI) in your printing business.

The question may arise of whether there is still a market for wide format printing. It’s important to understand that wide format industry trends keep up with the changes that arise as time goes on.

A Changing Landscape

Even with the popularity of music streaming services, a market still exists for vinyl records and CDs. The same applies to wide format printing services. Even as people do more advertising on the internet and various social media websites, the need for physical advertising is still strong. This is because physical communication is less volatile than online communication.

Internet fads change. A social media website that is popular today may become unpopular tomorrow. Plus, online ads can have trouble reaching their target audience thanks to ad blockers and other online safeguards.

This is where wide format printing takes the stage. Think of all the billboards you pass along the highway or the compelling ads you see in shop windows. Even the sides of buildings can be great places for companies to advertise their products and services.

Successful advertising will always include a graphical aspect, and wide format printing is often the best way for these companies to achieve such beautiful and effective physical ads.

New Opportunities in Commercial Print

Embracing new opportunities in printing is key to every printing business’s success. Consider the shift from screen printing to digital printing within the last several decades. Companies that switched to digital early found success in the years to come.

The current printing industry is shifting toward an emphasis on sustainability, efficiency and quality. If you embrace these changes and view them as an opportunity to please the customers in your market, then you’re sure to achieve a better wide format printing ROI than if you chose to resist the market changes.

The Need for Expertise to Remain Profitable

You need industry expertise in your assets to stay profitable, and Fujifilm can provide that expertise. For 50 years, Sericol was a pioneer in the screen ink industry. After becoming a part of Fujifilm, Sericol is now a leader in the wide format printing market, selling top-of-the-line inks, applications and machines for inkjet printers.

Thanks to this development, Fujifilm is able to draw on even more of the top minds in the market for wide format printing and share this knowledge with you through its products.

Those of us who work in the world of offset litho print needs little introduction to the day-to-day pressures of the industry, but it’s worthwhile taking a step back to view the wider panorama. Declining sales and falling margins are not untypical.

Consumer Demand Is Changing

Ultimately, it’s our fault as consumers. Older consumers retain an affinity for newsprint and magazines. Younger people are happier with electronics and view the world in a transient state. For much of industry, the business model has shifted from ownership to access: once the only way to enjoy music (legitimately) was to buy a CD, cassette tape or vinyl record. Now people download music song by song or pay for unlimited access.

Like policemen, the media planners for advertising agencies are getting younger. They belong to the social media generation. They buy integrated, cross-media campaigns, target tight profiles and personalize messages to make the best impact, which they measure in terms of response rather than reach. With so many online and mobile avenues to promote brands, inevitably traditional advertising carriers have suffered.

Print Run Declines

Many, if not most, large companies offer the option of downloading brochures and reports as PDF files from their websites. Even Governments and local authorities supply pretty much every form and notice online. With lower demand for preprinted hard copies, print runs are declining. With the availability of on-demand digital print, brands are unwilling to carry large stocks.

Commoditization

According to the headlines, or at least the press releases, print management specialists are doing well. Over time, companies such as HH Print Management, Webmart and Williams Lea have signed up many of the big brands. Their proposition to brands is simple: they save cost and management time. And since their modus operandi is to auction jobs to (painstakingly!) pre-qualified printers, usually buying the lowest price, they tend to drive margins down. For commercial printers, about a third rely on print management companies for a substantial part of their turnover.

Changing Market Needs

We’ve seen it all before. The pressure on traditional marketing tools is becoming more intense. Direct mail and statement enclosures have to be highly personalized and targeted otherwise they jump from envelope to recycling bin. Brands, therefore, need to make a bigger splash in a sea of routes to market. Ambient media is growing – there’s scarcely a bus ticket that doesn’t promote some local service. But the biggest waves come from display print. Walk down any high street to see buses, taxis, buildings and shop windows dripping with graphics. If retailing is a battlefield, point of purchase (POP) is the front line. The measure of materials deployed at the moment-of-truth zone is how effectively they extract money from our pockets. POP is therefore value-adding rather than a cost.

A Narrower Focus

Marketers no longer broadcast messages and hope for the best. They dice audiences into ever finer slices and zoom in on the best way to communicate with them, whether traditionally or using electronic media. In the high street, campaigns are personalized to individual stores or branches. Competitive pressures being what they are means that sales promotion turnaround times are measured in hours. Wide format inkjet technology delivers on-demand print and handles variable data for customization without a blink.

How Wide Format Printing Is Growing

Even as other mediums like the internet come into play, wide format printing is still growing — for those who respond to industry trends and changes. The goal is to increase printing efficiency so you can enjoy a larger ROI for printing orders of various sizes and turnaround times, which can be achieved with the Acuity Prime series. Companies who stick with their old gear, turn a blind eye toward wide format printing and ignore industry changes may find themselves lagging behind the competition.

Take Advantage of the Change in Market

Market changes are inevitable in the printing industry, but you can view this change as an opportunity rather than a roadblock. As more companies seek wide format printing to meet their needs, your printing company can embrace this change to meet the demand. This is why adopting modern printers like the Acuity Prime series can yield such a high ROI in printing businesses.

Wide format offers print firms an attractive way to diversify and open up new revenue streams. It’s a market that is growing and a crucial aspect of pricing is about reflecting added value.

Attract New Buyers

Wide format print offers bigger margins to the producers. At a time when offset margins languish in single figures, widformat opens up a world in which value exerts a stronger pull. Like the print they order, buyers of wide-format print can come in a variety of shapes and sizes.

Print management companies are still there, but also there are many advertising and promotion agencies. In the case of some large brands, an in-house creative team may be involved, often with a specialist print buyer. Exhibition builders, architects and building managers crop up. All these are, of course, new potential customers for offset print.

More importantly, wide format buyers are interested in capability: how you tackle novel challenges; what you can suggest; how creative you are; how much value your product adds. These buyers tend to stick with suppliers. The uniqueness of one-off projects means price comparisons are tricky, but often it’s not the main concern.

One Fujifilm customer, for example, with a reputation for printing on textiles, especially carpet, was approached to produce and fit a 1681m2 Monopoly board design on the carpet for an exhibition. Price was not the main consideration – getting it fitted in time and being able to take it to other venues were more important.

Gain More Revenue

Advances in technology allow wide format companies to offer a broader range of print and enjoy increased revenues.

Most printers say it’s at least as profitable as their main business; for many, it is more lucrative. Wide format presses are designed to handle short runs and they need less human input to run them. A lot of wide format jobs are sales promotions that demand fast turnaround, for which buyers are prepared to pay premium prices for high-quality print and service.

Profitability is the main attraction for any printer contemplating a move into wide format printing. The higher level of profitability derives from the creative nature of wide format print. Often printers are invited to contribute to design ideas, for example advising on novel 3-D structures. They are adding significant value, which buyers are content to reward.

Increase Print-Related Services

Wide format, by its nature, tends to involve non-print services. Banners need to be displayed; POP placed; window graphics applied; vehicles wrapped; posters mounted. All these are opportunities to boost income and earn better margins. By way of example, a Fujifilm customer was able to produce a 65m by 10.4m wrap for three sides of a department store on a PVC mesh.

The material stretches and flexes a good deal, so the firm had to work out exactly by how much in order to leave the buyer’s logo and messages precisely where specified. As a result, the company won an order to repeat the exercise every six weeks.

Importantly, our customer was asked to mount the wrap in a frame around the store, at night, using a crane in a closed-off road, with no mistakes and no overrunning. The buyer was not looking for the lowest cost, rather the most reliable and accurate supplier.

Full-Service Supplier

Multi-format printers are rounded businesses capable of selling full solutions, not just parts of campaigns. They’re comfortable with printing projects handling new applications on a wide range of media. They are willing to respond fast to last-minute promotions. Above all, they are natural diversifiers, willing to experiment, keen to become more capable. Wide format inkjet print is more about value than the cost of ink and paper. Its focus is on content, and the task is to communicate that to target audiences.

The response of the reader or viewer determines the value to the buyer. The tighter the targeting, the more appropriate the message, the better the response and the higher the value. Digital print is good at handling variable data files. In the context of wide format, this might mean personalizing POP and display to individual stores, with different prices or different promotion dates. Printers who expand into wide format earn the opportunity to participate in the full campaign, not just the offset print part.

That’s convenient for buyers and gives them consistent colors and production values across a range of media.

Value-Not-Cost Attitude

When a buyer enquires about litho, the typical response is how many, when, what size and how many colors. It’s pretty much the same picture with screen printing. Usually, buyers want a quote on the spot. There’s no great incentive to form a lasting relationship and to return to buy more. Wide format printers are much noisier – in a good way.

They get to ask about what the print is for, where it’s going, what it’s supposed to do, who’s going to install it, and where does the information needed to print it come from? In the case of 3-D print, for instance, there needs to be a collaboration over design and testing. As a consequence, wide format printers get involved with the execution of campaigns, beyond the actual print. They often deliver and physically display the material – not always directly. But the extra services allow them to charge and earn additional margin. It’s a service that litho printers could easily do.

The product may be print, but the margin lies in project management, from creation to installation, and in the logistics of the whole campaign. Litho printers are reluctant to invoice for anything that is not ink on paper, partly because of the commoditized nature of litho print. If a job involves an unexpected amount of management and phone calls for, say, checking files or sorting out data management problems, commercial printers can be reticent about speaking to a buyer and advising them they need to charge more.

They fear, with some justification, that the buyer will take the business to a competitor who’ll throw in the additional work for nothing. The culture of wide format is different. Suppliers are less shy. On creative projects, they can say they understand the brand’s business and are performing a unique, tailored service. There is no embarrassment in asserting that there’s value in their service. Invoices tend to reflect the project management element rather than be a simple sum of paper, machine time and ink. If you’ve always worked in a particular way, it might be too uncomfortable to change in one fell swoop. But Fujifilm can help.

We understand the wide format market – Fujifilm has been a leading player in the development of wide format for decades.

Stepping Off the Treadmill

Margins on routine commercial work languish in single figure percentages. Some jobs don’t even offer that. Printers are reluctant to turn away work – lease payments on presses have to be met and employees paid, whether or not they’re busy. Sometimes it’s tempting to take on a job just to put work on the press.

Naturally, this encourages buyers to shop around looking for spare capacity – firms with no work on. But it doesn’t create any loyalty – good service is forgotten fast. When the next job turns up, the buyer or broker goes hunting again for spare capacity around the market. The printers who are successful and are making fair margins are those that have broadened their print capability and developed an in-house creative service, coupled with account management skills.

A Different Approach to Selling

Wide format buyers are different. Selling to them involves a switch from remote publishers buying quantity for the cost to creative buyers looking for ideas, speed and novelty in a generally collaborative relationship. Few litho customers have a relationship with brand owners. Where they talk to creative agencies at all, contacts are with print buyers.

Getting involved in wide format print means moving up the food chain – not just taking orders but contributing ideas and knowledge. This means printers need to raise their game in communicating with buyers. Equally, print firms need to promote themselves to a different audience of buyers. So our recommendation to commercial printers is this: for important potential buyers, try to meet them face-to-face.

Specifically:

• Start by thinking of brand owners as clients and arrange your business processes to account manage them;
• Upgrade your web presence by showing examples of previous work and especially develop your web-to-print capability. Web-to-print is well understood in the litho sector, but is an equally valid storefront for wide format, albeit with larger files and a wider range of media;
• Selling should emphasize the firm’s capability and creativity. It’s important to be able to price one-off jobs accurately, with a focus on service and value-added.

A printer who gains a reputation for being able to place print onto a range of substrates will, sooner or later, get calls asking about further unusual jobs. At this point, the buyer is less sensitive about price and more thankful to find a supplier.

Thanks to the changes in technology, entering the wide format print market is more lucrative than ever. Technology is advancing, making commercial wide format printers easier to obtain. Change can seem daunting, but it is the way your business can experience explosive growth. Now is the time to prepare and make moves toward wide format printing. Start making your wide format printing business plan today.

Find a Trusted Partner

At Fujifilm, we talk all the time to our customers about the state of their business, their plans and ambitions. Fujifilm’s job is to help you make the change. We’ve known the wide format market and been a leading ink producer for over fifty years. We anticipated the switch from screen to inkjet and have been at the forefront of wide format inkjet print for ten years or more. Like litho printers, we’ve been faced with the prospect of losing a huge part of our revenue unless we changed direction Fast.

We can help you to:

• Understand the opportunities wide format offers;
• Understand the need for integrated campaigns using multiple print methods, matching colors across many substrates;
• Adapt your sales approach to respond to on-demand and customization.

The Print Quality Myth

Litho printers often say that print quality from inkjet isn’t good enough for litho customers. But the same brands buying litho do use inkjet print already. They deploy banners, POP, 3-D display, window films, floor graphics and vehicle wraps up and down the high street to promote magazines and newsprint. It’s just that they buy it from someone else.

Many printers peer at inkjet print close up and make comparisons with litho. In fact, inkjet print is typically designed for viewing from some distance, often meters away. Even so, high-resolution printers with variable drop technology achieve near-photographic results with resolutions equivalent to 1440 dpi. Four-point reversed text is perfectly achievable if needed.

Real-Life Economics

Most firms focus on the start-up costs or cost of entry. If so, wide format machine costs should be a pleasant surprise: inkjet printers range from the sort of prices litho presses command all the way down to models suitable for a one-man shop. More important are the running costs, especially selling costs.

Quoting prices is not selling. The relationship-based nature of wide format calls for sound account management. This is a skilled sales role that printers will need to invest in. The best thing a firm moving into the wide format market can do is to hire someone charged with bringing in business and managing relationships.

Another aspect that printers should factor in is that wide format turnaround time is important. Buyers can turn up out of the blue, especially if the printer’s web presence conveys a strong sense of capability. Happily, origination to finished print can be measured in minutes, and inkjet machines can cheerfully work twenty-four hours a day.

These urgent jobs are good opportunities to demonstrate good service and lay the foundations of a longer-term relationship. But the important lesson is to invest in the capacity to handle sudden work.

The purchase process for capital equipment is not short. Print firms need time to study the business case, compare models, watch demonstrations, examine samples and secure funding. Delivery and installation can add to the delay – as often as not, premises need to be re-jigged to make working space around the new device. The process typically takes anywhere between a few weeks and a few months. We can help to guide you through the process at the pace you want.

Fujifilm works with hundreds of wide format printers. We learn from them what works and what doesn’t. To close this guide, we’ve noted some of the advice printers would give to other printers.

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Getting into the Wide-Format Printing Business

Suppliers offer advice and tips for opening or expanding a wide format business., one can get started in wide-format digital printing with a relatively modest investment. (image courtesy of mutoh america, inc.), "roland's versauv series, will allow you to print customize a greater variety of items and print directly onto those objects," says daniel valade. (image courtesy of roland dga), the mimaki ucjv300-160 is a versatile uv-led inkjet printer with the combined functions of both printing and cutting. (image courtesy of mimaki usa), the cet color q5-250h uv hybrid printer offers media versatility and space-saving architecture. (image courtesy of cet color), roland's versaexpress rf-640 printer/cutter will cover the applications currently in highest demand, says daniel valade. (image courtesy of roland dga), alphagraphics, a shop in roseville, california, recently installed this mimaki jfx200-2513, a 4' x 8' uv-curing flatbed printer flatbed offering durable prints for both indoor and outdoor use. (image courtesy of mimaki usa), cet color's q5-500 4' x 8' uv-curing flatbed printer provides the latest ricoh printhead technology with 1,280 nozzles per head. (image courtesy of cet color), buyers may want to consider purchasing a quality dye-sublimation printer, such as roland's texart rt-640, to decorate soft signage, apparel, hard goods with vibrant, eye-catching graphics. (image courtesy of roland dga), depending on the type of business and the markets you plan to serve, you may need to look at a variety of printers with a variety of ink types, according to mutoh's dave conrad. (image courtesy of mutoh america, inc.), owning a wide-format printer can be lucrative, but there's a lot to consider..

Perhaps you own a small print shop and are looking to expand your services, or you are new to the market and are considering buying an existing wide-format business or starting one from the ground floor up. Whatever your situation, there are a number of points to consider and a lot of homework that needs to be done before putting up your “Open for Business” sign.

Buying an existing shop requires less work in start-up costs and finding a location. Starting a wide-format business from scratch will take more time, but it could allow you more flexibility in choosing a location, equipment and the work you want to produce.

What Goes into a Business Plan?

The first thing you need to do is create a business plan. This plan should have an ROI (return on investment) model. Create a spreadsheet and a letter explaining the new business plan. Include actual numbers with a timeline that shows how, in time, the business will start to make money. The business plan should review the basics such as payroll, rent, overhead (electric, heat, etc.), marketing, capitol (equipment), future expansion, expected material costs, vehicles, and anything else needed to make the business successful.

Dave Conrad, director of sales and marketing, Mutoh America , Phoenix, Arizona says the business plan should look at basics like market strategy, competitive analysis, a SWOT analysis (strengths, weaknesses, opportunities, and threats), short- and long-term goals and what you will do to attain them.

“This is your blueprint for the business,” Conrad says. “It is important to understand where you are, what you have and what opportunities you have to grow to where you want to be. A well thought out business plan is your launch pad for the business.”

Should You Buy or Lease Your Location?

“Cash is king, and unless you have it growing on trees, it is a wise decision to rent your facility to get started,” says Conrad. “So many factors will come into play you may not have control over and not having to worry about common area maintenance and the day-to-day upkeep of a property will free you up to focus on your business and growing it.”

Javier Mahmoud, vice president of sales and marketing at CET Color , Atlanta, Georgia, declares that depending on cash flow, if you can buy a brick and mortar location … buy.

Who Should You Hire?

Conrad suggests hiring people with knowledge of this business and marketplace. “For the production floor you don’t want to spend months training and creating waste, upsetting customers and backing up your workflow. Be sure the operators are well-trained and can hit the ground running in order to get things off the ground early and fast. The face of your business and the product you produce should be of utmost importance. You only get one chance to make a first impression, so hire wisely.”

Should You Buy or Lease Your Equipment?

“Because equipment tends to go down in value over time, most people lease. Unless you’re a not-for-profit organization, most shops will lease,” notes Mahmoud.

Michael Maxwell, senior manager, Mimaki USA , Suwanee, Georgia, says they see leasing as the preferred method of financing because it enables customers to protect their cash, overcome budget limitations and acquire the right printing equipment for existing jobs as well as future growth.

“Mimaki Financial Services offers affordable monthly payment plans that can be customized to meet almost any budgeting needs,” Maxwell says. “A comprehensive online Resource Center provides the tools necessary for pre-approval, credit decisions, document preparation and contract commencement. Customers will know within hours-rather than days-of their credit approval status,” he explains.

Daniel Valade, product manager, color products and cutters at Roland DGA , Irvine, California, points out that most people get started with a five-year equipment lease. “The decision to lease or buy typically depends upon a number of factors, however, including the buyer’s available funds and financial situation. It should be noted that when it comes to leasing, some leasing companies will work with customers so they can upgrade their equipment before the current lease is up. This can be beneficial if the leasee outgrows his or her current equipment, requiring machines that allow for increased productivity or greater versatility.”

Your First Printer and Initial Output Expectations

Maxwell believes it’s important to find out what your target applications are before discussing an entry point. “Different technologies serve an array of applications-what suits one may not suit another; getting a good handle on target applications, production volumes and a growth forecast is necessary,” he says. “Will the primary applications be indoor or outdoor? Signs and banners? Soft signage? Rigid graphics or printing on objects? What’s the minimum width required? What are the projected volumes in 3, 6, 12 months and beyond?”

Conrad notes its best to buy for next year. “If you are setting up a sign shop to print banners and displays, but know you’ll be growing into vehicle wraps a year from now, don’t skimp on the 54-inch printer when you really need a 64-inch wide printer. Stepping over nickels to pick up pennies is not a good habit to get into. If you have the ability to finance with a good program or if you have the extra capital, be sure to invest in the equipment you need now that will also handle expected output demands over the next year or three so you are not struggling to keep up with client projects,” he explains.

Valade says that when purchasing your first printer, you should consider who your customers will be as well as your output requirements. “In the case of an existing business that’s expanding, rather than just starting up, additional factors should be considered. If a print service provider already has clients, it’s important to think about how quickly your printer purchase will help you ramp up production and/or expand your product offerings. Conversely, if we’re talking about a startup shop, productivity needs may not be as urgent. In both cases, however, there are fundamental factors that buyers should take into consideration, including printer width, speed, cost of operation, reliability, durability, and ease of use. You’ll want to purchase a quality printer that’s ideal for the products/services you want to provide and will serve your needs as your company grows.”

What Types of Printers Should You Look at and Why?

Conrad says depending on the type of business and the markets you plan to serve, you may need to look at a variety of printers with a variety of ink types. “UV-curable inks for specialty and promotional printing and package design, eco solvent inks for outdoor signs, banners and wraps, dye sublimation inks for t-shirt or apparel and home décor-all of these are options that you need to evaluate to make the right choice for your business. Maybe you can use the eco solvent printer for your signs, banners, wraps, displays as well as vinyl transfer for your T-shirts or apparel business until you grow into another separate dye sublimation printer in the future? A UV-LED hybrid can accommodate your rigid and your roll media for indoor signs and packaging prototypes until you can afford a true flatbed to designate strictly to heavy production runs. All of these are factors you need to address.”

Maxwell points out that the type of ink (water-based/aqueous, eco-solvent/solvent, UV cure, latex, etc.) and platform (roll-fed, tabletop or flatbed) is determined by the types of applications to be produced. “There is a wide array of equipment to suit just about any application in accessible price ranges. For a roll-to-roll printer, eco-solvent is a good first choice because it is versatile in application (indoor or outdoor use), can print onto hundreds of media types, and can be run in an office environment. If a flatbed is the choice, UV-cure technology in a dedicated flatbed platform (not a hybrid) would be our recommendation. Entry-level dye sublimation printers are also available for transfer applications such as short-run textiles (soft signage, fashion designs, etc.) or transfer to hard surfaces (awards, promotional items, etc.).”

“If you don’t already have a roll-to-roll type printer, invest in a hybrid. This will satisfy both flat goods (substrates) as well as roll printing such as banners,” explains Mahmoud.

“This will depend upon the type of products/services you want to offer. Do you want to specialize in unique applications, or will you need a printer that can handle a wide variety of applications,” notes Valade. “For a typical startup sign shop, an affordable, reliable eco-solvent printer, such as Roland’s value-packed VersaEXPRESS RF-640, or an equally affordable TrueVIS SG series printer/cutter, will cover the applications currently in highest demand (i.e., signage, banners, POP, decals, labels, vehicle graphics). For people looking to do more unique applications or print to unusual substrates, a quality UV printer, such as those offered within Roland’s VersaUV series, will allow you to print and customize a greater variety of items and print directly onto those objects.”

Valade adds that customization is a huge growth market, and UV printing is leading the way. “With sublimation being another high-growth market, buyers may also want to consider purchasing a quality dye-sublimation printer, like a Roland Texart RT-640, to decorate soft signage, apparel, hard goods with vibrant, eye-catching graphics.”

What Finishing Equipment is Needed?

“You will need a laminator for producing outdoor durable graphics. If you’ll be offering dye-sublimation or heat transfer products/services for creating custom apparel, you’ll need a heat press,” states Valade. “For those who will be UV printing onto rigid or semi-rigid substrates, a CNC router or digital table cutter will help you stand out from the competition by making custom shapes out of the substrate itself.”

“Eco-solvent printers pair up nicely with cold or heat-assist roll laminators for car wraps, mounting and other simple finishing applications,” explains Conrad.

“Most folks have a laminator, a flatbed cutter and some form of stitching option,” says Mahmoud.

When Can You Expect to Make a Profit?

Having a realistic idea of when your new business will make a profit is important. Conrad says a big part of your business planning should look at your break-even point and beyond. “Don’t set your plan to strict goals since your business will change and evolve as you go. Be diligent enough to stick to your plan but flexible enough to react to new market opportunities for increased growth or market penetration.”

Maxwell says that there’s great variance and too many components to provide a comprehensive answer. Location (overhead costs), labor rates, financing, machine and ink type, consumables, software, media, finishing, etc., can affect production costs to varying degrees. “Low cost-of-entry doesn’t always translate into better value because of hidden consumables, service or other printer-related expenses,” he says.

Maxwell adds that “Once a printer/ink type is determined, we recommend preparing an ROI that takes into consideration monthly costs for equipment, labor and overhead, and calculate that to return a ‘cost-per-day’ to run. Then determine a realistic ‘sellable-per-day’ square footage rate from that data, to get a good idea of production needs, costs and return. This is a highly simplistic model but it will help start the conversation about how much is needed to sell in order to achieve a good ROI. Printer manufacturers and experienced dealers can be very helpful in developing an ROI expectation based on an individual business.”

Getting Started Factoids:

• What is the Estimated Cost of Entry?

“In most cases, a shop can get started with about a $50,000 investment in equipment,” Valade notes. That would include a printer/cutter (or a printer and stand-alone cutter), a laminator, a heat press (for dye-sublimation applications) and any other required hardware,” he adds.

Conrad says you can get a 54″ or 64″ printer, laminator, RIP software, startup sign materials like vinyl and banner and laminate, your PC/monitor and ink and materials for under $40-50k. “If you are looking at high production printers with better features like dual print heads, faster print speeds, wider print widths or even dye sublimation where you may need other heat presses or calendar devices or steamers, that can run the cost up quickly.”

Mahmoud reports you can get a hybrid UV-curing printer for about $55,000.

• What are the Basic Equipment Needs?

“Remember input, throughput, output and finishing. You’ll need a PC with a heavy-duty processor for ripping files. You’ll need a good RIP to process the files and manage your workflow. You’ll need a reliable printer to handle the workload you plan to send it. You will want a standalone cutter for all your cut jobs, do not get a print/cut all in one. The only time that makes sense is if you physically do not have space for a printer and a cutter. You’ll also need a laminator to finish the work as well as a nice multi-function worktable, maybe a tabletop trimmer and some straight edges. That will get you started,” Conrad explains.

• How Much Total Space is Required?

Valade says that this will depend upon a number of factors, including the square footage needed for equipment and workspace, space required for finishing and design, storage space for media and other supplies, etc.

“As much as you need to run an effective and productive workflow. This will depend on your equipment requirement and the types of applications you are producing. Give yourself plenty of space to work around the printer, cutter, laminator and table,” says Conrad.

Maxwell reports that large-format printing equipment is available in a wide range of sizes and shapes. “Though there is no strict rule,” he says. “The generally accepted range described as ‘large-format’ falls between 24″ and 96″ wide. For roll-based printers, 54″ and 64″ printers are the most popular sizes. Room for the printer, a computer and software to drive it, plus space to store rolls or sheets of media will be required. A finishing area may also be needed for trimming, laminating, grommeting, etc.”

• How Much Time is Needed to Become Proficient?

“You best be proficient within the first three months,” Mohmoud suggests. Conrad says everyone will learn at their own pace. “Prior experience will obviously make a difference. Nothing beats doing. Repetition will make the learning process much shorter.”

Maxwell reports that most printers can be up and running within hours of installation, and a basic operation tutorial should be provided before the installer leaves the customers’ facility. “Shops should use all the tools available to learn about large format color printing available from their dealer, printer manufacturer or software vendor, or from industry organizations such as the International Sign Association ( www.signs.org ) or the Specialty Graphic Imaging Association ( www.sgia.org ). Most shops can be up and running pretty quickly-inside of a few weeks-if they’re producing relatively simple signage. Mastering more complex signs may take more practice, as shops begin to learn the art and science of color profiling. Knowledge of the content-generating software (e.g. Adobe Illustrator, InDesign, etc.) is very helpful,” he concludes.

Tony Kindelspire

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Free Photocopy and Printing Business Plan PDF Download

How to Start a Printing Business; Printing Business Plan PDF

Are you considering starting a Printing Business and are in need of a Printing Business Plan PDF? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New Printing Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Printing Business Plan' PDF book:

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Printing Business Plan PDF book for free

Management Skills Video: How to Become a Great Manager and Leader

Learn how to improve your leadership skills and become a better manager and leader. Here's how to be the boss people want to give 200 percent for. In the following video you'll discover 120 powerful tips and strategies to motivate and inspire your people to bring out the best in them.

For more insightful videos visit our Small Business and Management Skills YouTube Chanel .

Here're other free books in the "how to start a business" series that may interest you:

Here's a Sample 'Executive Summary' for a Printing Business plan :

COMPANY NAME  is a 100% woman privately owned and operated S Corporation with well established relationships in the rapidly-growing Tri-Valley region of San Francisco's East Bay.  It was incorporated in 2004.  COMPANY NAME was founded by INSERT NAME and fully operated by INSERT NAMES who is established as Vice President of Sales and Acquisitions. Located in the rapidly-growing Tri-Valley region of San Francisco's East Bay, Dublin is located at the crossroads of I-580 and I-680. Dublin is 14.01 square miles in size and currently has an approximate population of 41,907 (and growing). Dublin has a mild climate and a positive attitude toward commercial, industrial and residential growth.  COMPANY NAME already does well in the area and even nationwide and overseas due to the company's availability and presence online. In the early 1990s, INSERT NAME launched his career in the printing industry with a sales position at a regional auto sales publication. Over the next few years, he made great professional strides, continuing his career with the #1 rated local daily newspaper. In 1995, he took the next step in his career as a sales representative with one of the premier, high-end printers in the country, Lithographix. INSERT NAME spent the next decade working for various high-end commercial printers, learning the industry, increasing his printing knowledge, and building relationships. His growing list of clients learned that his experience and expertise were second to none. In early 2004, these customers began expressing their desire to have Mike manage ALL of their printing needs, not just the high-end projects. There was a need in the marketplace to have a company that could facilitate all levels of printing. And so, in the fall of 2004, in response to these client demands, INSERT NAME, launched COMPANY NAME. INSERT NAME has over 12 years of marketing and sales experience across a broad spectrum of business types. She has worked as a marketing manager for the Clayton, CA office of Better Homes Realty; as a product marketing manager for Premenos, an EDI software developer; as a marketing manager at Net Wireless, where she directed all collateral and direct mail efforts; as an account executive at AT&T's cable accounts division; and most recently as a sales representative at All American Label. Her in-depth understanding of marketing and sales needs across various business platforms leaves her uniquely qualified to help clients strategize and fulfill their own promotional needs.

1.1 Objectives

1. To generate generous annual sales by the third year of this plan. 2. To establish a tiered client hierarchy:

• 20% long term, established customers
• 60% customers with ongoing irregular and periodic needs
• 20% new customers with unestablished needs.

3. To hire permanent employees and eliminate the need for independent contractors, providing more job stability to the area. 4. To establish business and sell services in the greater Northern and Southern California areas. 5. To be a true one-stop operation by being able to accommodate all of a customer's printing needs from consulting and design assistance to printing, binding, and distribution. Our goal is to eliminate the need for our customers to source any printing outside of our scope. 6. To promote an awareness of green technology and eco-friendly product and publication and so as to support sales and income goals through aggressive marketing and telephone contact. This awareness will come from both marketing and word-of-mouth referrals.

1.2 Mission

COMPANY NAME is a printing solutions provider dedicated to offering a single source for all printing needs with a priority on earning and maintaining our customer's trust. COMPANY NAME will maintain a consistent and reasonable margin while providing customers with a fair price and exceptional service in the United States and abroad. The company will also maintain a friendly, fair, and creative work environment that respects new ideas and hard work. With the demise of the newspaper industry many advertisers are seeking ways to reach each consumer in the market place without major expenses of direct mail and postage costs.  COMPANY NAME has created a solution, the PRODUCT NAME.  [INSERT PRODUCT FUNCTION].  Customers are able to pick and choose market zone coverage by zip codes and receive a cost effective way to reach consumers in their desired demographic areas. COSTCO Business Value Book, COMPANY NAME and their advertising team has been chosen to produce the quarterly COSTCO BVB book for the Livermore / Pleasanton market.  Many other Costco’s are now considering COMPANY NAME to produce the very same advertising vehicle for their warehouse’s. Both of these vehicles allow our sales force to cross sell into all vehicles and build relationships for our design, print and collateral capabilities.

1.3 Keys to Success

The keys to the success of COMPANY NAME are:

• Maintaining a reputable and untarnished reputation in the industry. 
• Quality care of individual and business customers. 
• Competitive pricing. 
• Offering eco friendly alternatives to clientele.

COMPANY NAME is a 100% woman privately owned and operated S Corporation with well established relationships in the rapidly-growing Tri-Valley region of San Francisco's East Bay.  It was incorporated in 2004, but was conceived and begun in 1996.  COMPANY NAME was founded by INSERT NAME and fully operated by INSERT NAMES, who is established as Vice President of Sales and Acquisitions. Located in the rapidly-growing Tri-Valley region of San Francisco's East Bay, Dublin is located at the crossroads of I-580 and I-680. Dublin is 14.01 square miles in size and currently has an approximate population of 41,907 (and growing). Dublin has a mild climate and a positive attitude toward commercial, industrial and residential growth.  Touch Plate, Inc. already does well in the area and even nationwide and overseas due to the company's availability and presence availability online.

2.1 Company Ownership

COMPANY NAME is a privately-held California S-Corporation. INSERT NAME the company's founder, is the President and Operations Manager.  INSERT NAME is the Vice President of Sales and Acquisitions. INSERT NAME will be handling the marketing, sales and commercial print volume.   

2.2 Company History

COMPANY NAME was incorporated in February of 2004 by INSERT NAME.  The company has been 100% female owned and operated since the date of incorporation.  As the printing industry's time is waning, COMPANY NAME is already merging into the advertising and publishing industries with the company publication PRODUCT NAME, which focuses on an eco friendly yet modern way of lifestyle and business. Although 92% of the company's sales are Northern California based, COMPANY NAME does have a healthy amount of clientele in other parts of the country and abroad.

Table: Past Performance

3.0 Products

COMPANY NAME provides custom solutions for business printing needs. COMPANY NAME is a service for customers that are looking for a one-stop solution for all of their printing needs. The company provides them with an overall cost savings through strategy of job specific solution sales. COMPANY NAME solutions focus on the needs of the customer, the time frame for the project and the overall scope of work. With well established vendor partners, COMPANY NAME can accommodate any job size with solutions tailored to the specific need and can further reduce costs by aggregating and allocating among the various sources. Products and services include: SERVICES:

• Consultation
• Printing needs analysis and recommendations
• Inventory management and storage
• Graphic design
• Corporate image
• Copy writing
• Pickup and delivery
• Electronic communication and file management
• Bindery, including cutting, folding, stitching, die cutting, foil stamping embossing
• Identity packages
• High-end collateral print
• Grand format
• Business forms including multi-part and carbonless
• Door Hangers
• Labels (wine and soft packaging)
• Annual reports
• Specialty and promotional items including silk screening, embroidery and advertising specialties

How to Be a Good Team Leader

Teams have been touted as a way to replace managers, evoke initiative, assist in leadership development and save the Queen. In reality, the synergy that's possible in teamwork usually turns out to be chaos. Here are 10 tips on making the most of your team.

1. Give the team (or have them create) a big enough vision or outcome.

If the goal isn't bigger than the personalities of the team members, the team's effectiveness will be mediocre, due to ego.

2. Train all team members in the standards of behavior of the team's communication, response and interaction.

These ground rules are designed to keep the team's communication clean and make team membership mean something. Bad attitudes, delayed responses, nattering, gossiping, whining or politicking are grounds forexplusion.

3. Have the team vote the Team Leader.

Leadership is still required in a team environment. Not a manager, but a Team Leader. A Team Leader should have the confidence of everyone and not the person with the power to hire and fire, unless the members are OK with that.

4. Install structures to support the team and keep it moving.

Daily or weekly reporting, public display of team goals/results,etc., helps everyone on the team get that they ARE on a team and that the team is accomplishing something.

5. Teams need a member/manager who manages the details and flow of idea sand information.

Have one team member be the person who makes sure that ideas are catalogued, agreements are kept, promises are made and that input from team members "goes" somewhere good and not into the ethers.

6. Include periodic meetings where the agenda is how the team can work better together -- and no other agenda for that meeting.

It's KEY that two things happen, otherwise these "effectiveness"meetings become too personal/venting/gripe sessions. First, make it aground rule that any unresolved/uncommunicated issues among/between team members must be completed resolved PRIOR to the next effectiveness meeting. This will help the meetings be positive and healthy progress/bragging sessions vs hurtful or finger-pointing slugfests. Second, have every team member make one suggestion for team effectiveness improvement prior to the meeting, so they can propose it during the meeting.

7. Know when a team approach is called and know when it's "not enough."

8. Continual, accurate and frequent acknowledgment

A big part of what makes the synergy of a team work is that individual team members are publicly acknowledged for what they've done to help the team and/or forward the outcome/goal. However, keep this praise accurate vs manipulative puffery.

9. Team meetings should be exciting moments of creating, not reporting.

Pose a great question or significant problem for the meeting,don't make it be a boring reporting session -- that's why God invented email and copy machines. If there's any reporting to do, keep it short shares about the wins and progress.

10. Teams work best when people enjoy each other's company.

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Printing Business Plans

Direct mail business plan.

Arrow Mail provides a full direct-mail marketing service to its customers.

Online Print Shop Business Plan

Bizcomm is an ongoing printing business with new owners, providing specialized direct mail communications products to businesses.

Print Broker Business Plan

R and R Printing is an independent printing job broker, serving the business market niche, opened by an experienced member of the printing industry.

Print Shop Website Business Plan

PrintingSolutions.com is a start-up, Internet-based, offshore print shop.

Printing Services Broker Business Plan

Copriso is a former sole proprietorship, restructuring and starting up as a partnership, providing printing brokerage services to businesses and printing vendors.

Before you write a business plan, do your homework. These sample business plans for online print shops, print shop websites, print brokers, and printing services brokers will help you get started.

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Large Format Printing: 7 Things You Should Know

I hope marketers will forgive me for saying so, but while marketing remains an important investment for any business, it isn’t exactly rocket science. However, savvy marketers do rely on a bit of neuroscience to help their clients stand out. A brand should speak volumes to its potential customers. And scientifically speaking, a picture is indeed worth a thousand words.  

Our brains are designed to prioritize visual cues. In fact, over 50% of the surface of your brain is tasked with processing visual information. It’s a pretty complicated task, as it turns out, and one that we take for granted. But this is why it’s easier to teach computers to, say, play chess than it is to teach them to categorize and process images. Artificial intelligence could achieve checkmate in ten moves or less, but it still can’t beat simple captcha tests .

Rich, detailed images will always be some of the most powerful marketing tools. Large format printing puts that power right in your own hands. 

1. What Is Large Format Printing?

Large format printing is printing that requires larger print materials, like architectural plans, posters, signage, and more. Printers that are capable of producing these materials are sometimes called wide-format printers or plotters. Additionally, large format printers can accommodate more materials than just paper; depending on the type of printer, you could print on metal, glass, wood, foam board, vinyl, plastic, canvas, and fabric.

2. How Does a Large Format Printer Work?

Once you’ve selected the materials you’d like to print on and the dimensions of your design, much like a traditional desktop inkjet printer, your large format printer will quickly apply ink to produce an image. However, unlike a traditional desktop  printer, some large format printers also have a rapid drying process, often using UV lights to set the ink quickly.

3. What Are the Different Types of Large Format Printers?

Though large format printers come with various features and can use different types of ink, generally speaking, there are three basic categories: flatbed printers, roll-to-roll printers, and hybrid printers that combine both features. I’ll explain each of these in a little more detail.

Flatbed Printers

Flatbed printers print on flat or rigid materials. In short, a flatbed printer refers to a printer that has a 4’ x 8’ or 5’ x 10’ print bed, where rigid material is held in place by suction. Most flatbed printers can print on materials up 2–3” thick, including wood, plastics, glass, foamcore, sintra, gatorboard, and more.

Roll-to-Roll Printers

These printers can accommodate more flexible materials, like paper, vinyl, or fabric, and will churn out prints in a quick manner. Roll-to-roll printers are ideal for producing a great deal of material quickly.

Hybrid Printers

As the name would suggest, these printers will allow you to accommodate both rigid and flexible material. These hybrid printers provide dual printing capabilities and flexibility in one machine. This means less equipment, less equipment costs and less space needed.   

4. What Will You Be Able To Create?

Large format printers greatly expand your ability to produce vibrant marketing materials. Common applications are listed below, but large format printers can also produce textiles and wallpaper.

• Trade Show Booth Materials
• Architectural & Engineering Design Construction Documents
• Canvas Prints
• Retail Display Graphics
• Wall Decals & Graphics
• Static Window Clings
• Vehicle Wraps
• Watercraft & Recreational Vehicle Wraps
• Point-of-Purchase and Point-of-Sale Graphics
• Floor Decals

5. Pro Tips for Great Results

Always select the highest resolution file possible when using a large format printer so your image stays crisp when enlarged. If you’re printing anything including text, look for a simpler font so that the words can be read easily from a distance. It’s often wise to choose darker, bolder colors for the background, and much lighter colors for text.

It’s also important when you’re designing or selecting images that you pay attention to your color mode. Both RGB (Red Green Blue) and CMYK (Cyan Magenta Yellow Black) are modes for mixing color, but CMYK is better for printed products, as RGB file sizes are significantly smaller.

6. Advantages of Large Format Printing

UV-cured inks are more durable and will allow your projects to last longer, even when exposed to the elements. If you own a professional print business, a large format printer could do far more than help you create high-quality advertising materials and boost name recognition. It could help you differentiate yourself from your competition by offering eye-catching products that other local printers can’t.

7. Finding the Right Large Format Printer

If you do a simple search online, you’ll find a dizzying array of large format printers listed as top picks. These lists can help narrow down your search somewhat, but it’s difficult to compare long lists of products if you aren’t sure what you really need, and what you really don’t. Marco’s print experts can provide a custom recommendation, and thanks to our strategic partnerships, we can also offer you highly competitive prices.  

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Understanding large format printing: a comprehensive guide.

The demand for large format printing services has increased significantly over the years due to their capability of producing larger-than-life graphics, designs, and images.

As a large format printing expert, it is imperative that I provide comprehensive guidance on understanding this form of printing in order for businesses and individuals alike to produce quality prints that capture attention and generate results.

This article aims to provide an in-depth overview of large format printing by exploring its various components including equipment, materials, techniques and applications.

By delving into these aspects of large format printing, readers will gain a better understanding of how this type of printing can be used effectively as part of their marketing strategy or creative projects.

With practical tips and insights provided throughout the guide, readers will feel empowered with knowledge on how to successfully execute high-quality prints that resonate with their target audience.

The Benefits Of Large Format Printing

Large format printing has become increasingly popular in recent times, and for good reason. The benefits of large format printing are numerous, ranging from cost-effectiveness to targeted advertising capabilities. This guide aims to provide a comprehensive understanding of this printing technique, starting with the advantages it offers.

One of the most significant benefits of large format printing is its cost-effectiveness. Unlike traditional methods that require multiple print runs or plates, large format printers can produce high-quality prints in a single pass. Additionally, advancements in technology have led to reduced costs associated with ink and paper usage while maintaining high resolution and color accuracy.

As such, businesses looking to advertise their products or services can benefit greatly by investing in large format printing as it provides an affordable way to create eye-catching marketing materials.

Another advantage of large format printing is its ability to target specific audiences effectively. Large-format prints are ideal for displaying graphics and text on billboards, posters, banners, trade show displays, and other promotional materials used at events or exhibitions. These materials can be customized according to the business’s branding guidelines and design preferences to ensure maximum impact on the intended audience.

In conclusion, large format printing offers numerous benefits that make it an attractive option for businesses seeking effective yet affordable means of promoting their brand or products/services. By leveraging advances in technology coupled with creative designs tailored to a specific target audience, companies can maximize their return on investment when using this type of printing equipment.

In the next section, we will discuss different types of large-format printers commonly used today.

Types Of Large Format Printing Equipment

When it comes to large format printing equipment, there are various options available in the market. The type of printer one chooses depends on their specific requirements for printing quality, speed and size.

Two main types of printers that can be used for large format printing include inkjet and toner-based printers. Inkjet printers use liquid ink sprayed directly onto the media surface to produce high-quality prints with sharp details and vibrant colors. These machines come in two variations – those that print roll-to-roll (R2R) or flatbed versions. R2R printers utilize a continuous roll of material which is fed through the machine while flatbed printers allow you to place rigid panels such as foam boards or acrylic sheets on the bed’s surface.

On the other hand, toner-based printers work by applying powdered toners onto paper using heat or pressure. They have faster printing speeds than most inkjet models but may not render images with the same level of detail and color accuracy. This makes them ideal for producing banners, signs, posters and similar applications where high-resolution output isn’t critical.

To help understand further, here are some key differences between Inkjet vs Toner based printers:

• Inkjet delivers higher resolution
• Toner has faster printing speeds
• Inkjets provide better color reproduction
• Toners offer more durability

When choosing a printer, it is important to consider factors like image quality, cost per square foot printed and compatibility with different substrates.

In the subsequent section about ‘large format printing materials and substrates,’ we will delve deeper into these considerations so that you gain an understanding of what works best for your unique needs.

Large Format Printing Materials And Substrates

When it comes to large format printing, the right materials and substrates can make all the difference in achieving high-quality results. Many people may assume that any type of paper or vinyl will do, but this is not necessarily the case. The truth is that there are a wide variety of printing substrates available on the market today, each with their own unique benefits and drawbacks.

One important consideration when choosing a substrate for large format printing is durability. Depending on where your prints will be displayed, they may need to withstand harsh outdoor conditions such as rain, wind, and sunlight. In these cases, it’s essential to choose a material that is weather-resistant and able to maintain its color over time. Some popular options include PVC vinyls, polyester films, and fabrics like canvas.

Another key factor to consider when selecting a substrate for large format printing is ink compatibility. Different types of inks work best with different materials, so it’s important to choose a substrate that will support your chosen ink option. For example, if you plan on using solvent-based inks, you’ll want to select a vinyl or other non-porous material that won’t absorb the ink too quickly. On the other hand, aqueous pigment inks tend to work well with matte papers and cotton canvases.

As you can see from the table above, each type of substrate has its own set of advantages and disadvantages depending on what application it’s being used for. By taking the time to carefully evaluate your printing needs and choosing a substrate that aligns with those requirements, you can ensure that your large format prints will look their best and last as long as possible. In the next section, we’ll explore some techniques for achieving high-quality results in large format printing.

Techniques For High-Quality Large Format Printing

Achieving high-quality large format printing requires the use of specific techniques that enhance color accuracy and ink quality.

One crucial technique is color calibration, which ensures consistent colors across various print media types and devices. This process involves adjusting the printer’s settings to match a known reference point, such as a standardized color chart or industry-standard ICC profiles. Using specialized software, printers can fine-tune their color output to eliminate any deviations from the desired hue and saturation levels.

Another essential factor in achieving high-quality large format prints is selecting the right ink for your project. The type of ink used affects not only the vibrancy and durability of your prints but also how they interact with different substrates.

Pigment-based inks are preferred for outdoor applications because they resist UV fading better than dye-based inks. On the other hand, dye-based inks provide brighter colors on glossy paper but may not be suitable for long-term display without lamination protection.

In summary, using advanced techniques like color calibration and selecting the appropriate ink will help you achieve high-quality large format prints that meet your client’s expectations. By taking care to ensure accurate color reproduction and choosing durable inks suited to your application needs, you can create stunning visuals that stand out from the competition.

In our next section, we will explore some of the many practical applications of large format printing technology – from advertising to interior design – highlighting its versatility and creative potential.

Applications Of Large Format Printing

Techniques for high-quality large format printing require proper equipment, materials, and expertise. However, the quality of the prints would not suffice without its practical applications.

Large format printing is widely used in outdoor advertising due to its size and impact on customers. It helps businesses reach a broader audience by displaying their products or services in public spaces such as billboards, bus stops, and buildings.

Aside from outdoor advertising, event graphics are another application where large format printing plays a vital role. In events like trade shows, conferences, and festivals, companies use banners, posters, backdrops, and signage to attract potential customers’ attention. Event organizers also utilize large format prints to decorate venues and create an immersive experience for attendees.

Choosing the right large format printing service provider can be daunting because it affects your marketing strategy’s success. A good printer uses high-quality ink and materials that produce long-lasting prints even when exposed outdoors. They should also have a team of experts who can help you with design concepts and technical aspects of printing.

Look for feedback from previous clients before making a decision since this reflects their level of satisfaction with the output and customer service provided by the printer. By selecting the right printing partner, you will ensure that your investment translates into tangible business results.

Choosing The Right Large Format Printing Service Provider

When it comes to large format printing, choosing the right service provider is crucial. With so many options available in the market, selecting a reliable and reputable company can make all the difference in your project’s success.

Firstly, consider pricing considerations when looking for a large format printing service provider. Prices vary greatly between companies, so it’s essential to do your research and compare prices to ensure you’re getting the best value for money while still receiving high-quality prints.

Secondly, customer service should be a top priority when selecting a large format printing company. Look for providers who are responsive to inquiries, provide clear communication throughout the process, and offer support even after project completion.

Lastly, take into account any additional services offered by potential providers such as graphic design assistance or installation services. These extra offerings could save time and money on outsourcing these tasks elsewhere.

Choosing a large format printing service provider requires careful consideration of factors such as pricing considerations and customer service. By taking this approach, you’ll be able to find a reputable vendor that meets your specific needs and ensures successful execution of your projects.

Next up: Tips for Successful Large Format Printing Projects…

Tips For Successful Large Format Printing Projects

Design considerations are crucial when it comes to large format printing projects. Before embarking on such a project, one must ensure that the design is optimized for print output. This means ensuring that the file resolution and size are appropriate, color profiles are accurate, and fonts have been embedded or outlined to avoid any issues during production.

In addition to design considerations, there are also common mistakes that should be avoided in order to achieve successful large format prints. One of the most common mistakes is improper image scaling, which can result in pixelation or blurry images. Another mistake is not allowing enough bleed area around the edges of the artwork, which can lead to important elements being cut off during trimming. It’s essential to pay attention to these details in order to produce high-quality prints.

To assist with design considerations and avoiding common mistakes, below is a table outlining some helpful tips for successful large format printing projects:

By following these tips and taking into consideration potential design pitfalls, you’ll be well-equipped to create stunning large format prints that meet your needs. Remember: proper planning and execution will always yield better results than rushing through a project without careful consideration.

Frequently Asked Questions

How long does it take for large format printing to dry.

Drying time is an important consideration when it comes to large format printing, as it can significantly impact the final product’s quality.

The drying time of a print depends on various factors, including ink quality, paper type, and environmental conditions.

In general, high-quality inks that are designed for large format printing tend to have faster drying times compared to traditional inks.

However, even with quick-drying inks, it is essential to allow sufficient drying time before handling or cutting the prints.

Factors such as temperature and humidity can also affect the drying process and should be taken into account during production.

As a large format printing expert, it is crucial to understand these variables and recommend appropriate measures to ensure optimal results for clients’ projects while meeting tight deadlines.

Can Large Format Printing Be Done On Any Type Of Material?

As the saying goes, ‘variety is the spice of life,’ and this sentiment holds true when it comes to types of large format printing materials.

While traditional printing methods are limited in terms of material options, those utilizing large format printing have a plethora of choices at their disposal.

From vinyl to fabric, large format printing can be done on almost any type of material with excellent results.

This versatility is just one advantage that sets large format printing apart from traditional printing methods.

Another notable benefit lies in its ability to produce high-quality prints quickly and efficiently while maintaining cost-effectiveness.

As an expert in large format printing, I highly recommend considering this method for your next project if you’re seeking optimal results with minimal hassle.

What Is The Maximum Size That Can Be Printed Using Large Format Printing Equipment?

Large format printing equipment is capable of producing prints that are significantly larger than standard sizes. The maximum size that can be printed using this type of equipment depends on various factors, such as the capabilities of the printer and the specific requirements of a project.

Generally, large format printers have a maximum width ranging from 60 to 120 inches while length can be extended up to several feet by linking multiple sheets together.

Applications for large format printing include outdoor advertising banners, trade show graphics, building wraps, vehicle graphics, and backdrops for events or concerts.

Benefits of utilizing large format printing technology for these applications include high-quality output with vibrant colors and sharp details, faster turnaround times compared to traditional methods, and versatility in terms of materials used including vinyls, fabrics, papers, and more.

As an expert in large format printing technology, it is important to understand not only what can be achieved through this medium but also how it can benefit businesses across different industries.

Are There Any Restrictions On The Type Of Images That Can Be Printed Using Large Format Printing?

When it comes to large format printing, there are some restrictions on the type of images that can be printed. However, these limitations are mainly related to the quality and resolution of the original file used for printing rather than any specific image types.

To ensure optimal results in terms of color accuracy, contrast, and sharpness, printing resolution and color management techniques play a crucial role. Large format printing experts recommend using high-resolution images with at least 300 DPI (dots per inch) or more for best results.

Additionally, effective color management techniques such as ICC profiles should be employed to ensure accurate reproduction of colors across different devices and media types. With proper attention given to these factors, almost any image can be effectively reproduced through large format printing technology.

How Much Does Large Format Printing Typically Cost?

Factors affecting the cost of large format printing include the type and quality of materials used, the complexity of design, and the quantity needed.

Comparison of costs between different large format printing methods also plays a crucial role in determining pricing. For that reason a thorough understanding of a comparison of large format printing methods: digital vs. screen vs. offset can provide valuable insights into the pros and cons of each technique. For instance, digital printing is generally less expensive than offset printing due to its lower setup costs and the flexibility to produce smaller quantities at a reasonable price. By exploring these options, businesses can make informed decisions based on their specific needs and budgetary considerations.

On the other hand, screen printing can be more economical when producing larger quantities or using specific types of ink.

As an expert in large format printing, it’s essential to consider all these factors carefully before providing a quote for any project. By doing so, we can ensure that our clients receive high-quality results at competitive prices while meeting their unique needs.

Large format printing is a versatile and cost-effective way to create high-quality prints for various purposes. It can be used on many types of materials, including vinyl, fabrics, papers, and more. Large format printers have the ability to produce large-scale images with incredible detail and clarity.

One question that often arises when it comes to large format printing is how long it takes for the ink to dry. The drying time depends on several factors such as the type of material being printed, humidity levels, and temperature. Typically, it can take anywhere from a few hours to a full day for the ink to completely dry.

Another common inquiry is whether any restrictions exist in terms of image selection for large format printing? Fortunately, there are very few limitations in this regard. Almost any digital file with sufficient resolution can be used for large format printing. This means that customers have an immense range of options when it comes to selecting images or designs.

The cost of large format printing varies depending on numerous factors such as size, quantity (bulk orders), material used, delivery location, and turnaround times. However, one should remember that larger print runs generally come at a discounted rate per unit due to economies of scale.

In conclusion, understanding the basics of large format printing can help you make informed decisions about your project’s requirements while working closely with experienced professionals who specialize in delivering exceptional results within budgetary constraints.

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The Ultimate Guide to Large Format Printing: Unveiling the Art of Going Big

Dive into the world of large format printing with our definitive guide that covers everything from the basics to advanced tips. Learn what sets large format printing apart in terms of size, quality, and versatility. Discover the different types of prints you can create, the materials you can use, and the technology that makes it all possible. Whether you're a business looking to make a grand statement or a creative individual exploring the vast canvas of possibilities, this guide is your ultimate resource. At Time for Designs, we're here to make your vision a grand reality.

Time for Designs

Welcome to the definitive guide to large format printing—a realm where size does matter, and bigger often means better. Whether you're an entrepreneur looking to make a grand statement, a brand aiming for maximum impact, or a creative soul exploring the vast canvas of possibilities, this guide is your one-stop resource. At Time for Designs, we've mastered the art of large format printing, and we're thrilled to share our expertise with you. So, let's dive in!

What is Large Format Printing? 

When it comes to making a big impression—literally—nothing beats the power of large format printing. Also known as wide-format printing, this specialized printing technique is all about going beyond the limitations of standard printers to create oversized, high-quality prints that command attention. But what exactly does "large format" mean, and what sets it apart from other types of printing? Let's delve into the nitty-gritty details.

The Basics: Size and Scale

In the world of printing, size does matter. Standard printers are designed to handle paper sizes up to A3 or 297 x 420 mm. Anything beyond that falls into the realm of large format printing. We're talking about dimensions that can range from 132 cm wide all the way up to x meters long. These aren't your everyday prints; these are the banners that drape buildings, the posters that fill entire walls, and the billboards that you can spot from a mile away.

High-Quality Output: Resolution and Colour Fidelity

One of the standout features of large format printing is the unparalleled quality it offers. The term "high-quality" isn't just a buzzword here; it's a technical specification. Large format printers use high-resolution settings to ensure that the final product is crisp and clear, even when viewed up close.

Colour fidelity is another area where large format printing shines. Advanced inkjet technology allows for a broader colour spectrum, ensuring that the prints are not only vibrant but also true to the original design. This is crucial for brands that have specific colour palettes and need consistency across all their marketing materials.

Versatility of Materials

Unlike standard printers that are limited to paper, large format printers can handle a variety of materials. From vinyl and canvas to textiles and even acrylic, the options are virtually limitless. This opens up a world of possibilities for both indoor and outdoor applications.

Types of Large Format Prints

• Banners:  These are perhaps the most common type of large format print and are often used for outdoor advertising or events.
• Posters:  Ideal for indoor use, these are perfect for promotional campaigns, movie releases, or informational displays.
• Wall Murals:  Transform an entire wall into a canvas. These are great for interior décor or branding.
• Billboards:  The granddaddy of all large format prints, billboards are designed for maximum visibility and impact.
• Vehicle Wraps:  Turn your car, truck, or bus into a moving advertisement.
• Trade Show Displays:  Custom booths and backdrops that make you stand out in a crowded event.

The Technology Behind It

Large format printing typically employs inkjet or digital printing technology. These methods allow for faster printing times without sacrificing quality. Specialized software is used to manage colour profiles, resolutions, and other technical aspects to ensure the final print meets all quality standards. 

Large format printing is not just about size; it's a complex interplay of technology, materials, and design that comes together to create a visually stunning and impactful piece. Whether you're looking to advertise, inform, or simply decorate, large format printing offers a versatile and effective solution

Why Choose Large Format Printing? 

If you've ever found yourself captivated by a colossal billboard on the motorway or an intricate wall mural in a chic café, you've experienced the magnetic pull of large format printing. But what makes it such a compelling choice for both businesses and individuals? Let's break down the key reasons why large format printing should be on your radar.

Unmatched Visibility: Go Big or Go Home

In a world cluttered with digital ads and fleeting social media posts, standing out is more challenging than ever. That's where the sheer size of large format prints comes into play. These oversized prints are designed to be seen and, more importantly, to be remembered. Whether it's a banner that spans the length of a building or a billboard that towers over a busy street, the scale alone makes these prints impossible to ignore.

The visibility factor isn't just about size; it's also about placement. Large format prints can be strategically located to maximize exposure. Think high-traffic areas, event spaces, or even the side of a vehicle. The goal is to make a lasting impression, and large format printing delivers that in spades.

Versatility: A Canvas for Every Occasion

One of the most appealing aspects of large format printing is its versatility. This isn't a one-size-fits-all solution; it's a customizable canvas that can be adapted for a multitude of applications. Here are just a few:

• Trade Shows:  Custom backdrops and booth designs can make your brand the star of the show.
• Interior Décor:  From wall murals to canvas art, large format prints can transform any space into a visual masterpiece.
• Outdoor Advertising:  Banners, billboards, and even vehicle wraps offer dynamic ways to get your message out there.
• Retail Spaces:  Point-of-sale displays, window graphics, and floor decals can all be created using large format printing.
• Events and Concerts:  Think stage backdrops, directional signage, and promotional materials.

High-Quality Output: Where Excellence Meets Endurance

Quality is a non-negotiable factor when it comes to any form of printing, but it's especially critical in large format printing where every detail is magnified. Advanced printing technology ensures that the output is not just large, but also incredibly detailed and vibrant. High-resolution images, precise colour matching, and durable materials all contribute to a final product that not only looks stunning but also stands the test of time.

Whether it's UV-resistant inks for outdoor applications or archival-quality materials for art reproductions, large format printing offers options that meet the highest quality standards. This ensures that your investment not only has immediate impact but also long-lasting value.

Types of Large Format Printing

When it comes to large format printing, the possibilities are as expansive as the prints themselves. From outdoor advertising to interior design, this versatile medium offers a plethora of options to meet various needs and applications. Let's explore some of the most popular types of large format printing and what makes each one special.

Vinyl Banners: The Outdoor Champions

Vinyl banners are the go-to choice for outdoor events and advertising. Made from durable vinyl material, these banners are designed to withstand the elements, be it rain, wind, or sunshine. The high-quality inks used in printing ensure that the colours remain vibrant, even after prolonged exposure to the outdoors.

Applications:

• Outdoor events like concerts and festivals
• Sporting events
• Storefront advertising
• Building sites

Advantages:

• Weather-resistant
• Durable and long-lasting
• Easy to install with eyelets and ropes
• Cost-effective for large-scale promotions

Canvas Prints: The Artist's Choice

Canvas prints offer a textured, artistic feel that's perfect for reproducing artwork or creating gallery-quality displays. The canvas material allows for rich, vibrant colors and deep blacks, making it an ideal choice for high-end art reproductions or even personal photos.

• Art galleries
• Home or office décor
• Personalized gifts
• Museum exhibits
• High-quality, textured finish
• Suitable for framing or stretching
• Archival quality ensures longevity
• Excellent color reproduction

Wall Graphics: Transformative and Trendy

Wall graphics are essentially custom wallpapers that can transform any space. Whether it's a corporate office, a retail store, or even your home, wall graphics offer an easy and effective way to inject personality and branding into your environment.

• Corporate branding
• Retail store interiors
• Restaurants and cafes
• Customizable to fit any wall size
• Easy to apply and remove
• Wide range of material options, including textured and matte finishes
• Excellent for temporary or permanent installations

Vehicle Graphics: Your Brand on Wheels

Vehicle graphics turn your car, truck, or bus into a moving billboard. Made from durable, adhesive vinyl, these graphics can be custom-designed to fit any vehicle and are a fantastic way to get your message across while you're on the move.

• Business advertising
• Public transport branding
• Special event promotion
• Political campaigns
• High visibility due to mobility
• Cost-effective long-term advertising
• Easy to install and remove without damaging the vehicle
• Resistant to weather and road conditions

Materials Used in Large Format Printing 

The magic of large format printing isn't just in the size or the design; it's also in the materials that bring these designs to life. The choice of material can dramatically affect the texture, durability, and overall impact of a large format print. Let's delve into the most commonly used materials in the world of large format printing and explore what each has to offer.

Vinyl: The All-Weather Warrior

Vinyl is a versatile and durable material that's particularly well-suited for outdoor applications. It's resistant to weather conditions, which makes it ideal for banners, signs, and vehicle graphics.

Characteristics :

• Versatile in application
• Outdoor banners
• Vehicle wraps
• Storefront signage

Canvas: The Fine Art Aficionado

Canvas is the go-to material for art reproductions and high-end displays. Its textured surface adds depth and richness to images, making it a favourite for artists and galleries.

Characteristics:

• Textured surface
• Excellent colour reproduction
• Suitable for framing
• Art reproductions
• Gallery displays
• High-end retail décor

Paper: The Classic Choice

Paper may seem like a basic option, but specialized types of paper are used in large format printing to achieve various effects. From glossy photo paper to matte finishes, paper is a cost-effective choice for indoor use.

• Variety of finishes (glossy, matte, etc.)
• Cost-effective
• Best for indoor use
• Indoor banners
• Point-of-sale displays

Textile: The Versatile Virtuoso

Textiles offer a unique, fabric-like texture that adds a touch of elegance to any print. They are often used for trade show displays, custom tablecloths, and even flags.

• Soft, fabric-like texture
• Lightweight
• Wrinkle-resistant
• Trade show displays
• Custom tablecloths
• Flags and banners

Acrylic: The Modern Marvel

Acrylic brings a contemporary, high-gloss finish to large format prints. It's often used for signage and displays that require a sleek, modern look.

• High-gloss finish
• Durable and sturdy
• Adds a modern touch
• Corporate signage
• Retail displays
• High-end art installations

The Printing Process: Step-by-Step

Creating a large format print is not just a matter of hitting the 'print' button on a computer. It's a multi-step process that requires careful planning, precise execution, and a keen eye for detail. Whether you're a business looking to make a big impact or an individual aiming for a personal project, understanding the steps involved can help you achieve the best results. Let's break down the large format printing process from start to finish.

Design: Where Vision Takes Shape

The first step in any printing project is the design phase. This is where you conceptualize what you want your final print to look like. Whether it's a banner for a corporate event, a wall mural for your home, or a vehicle wrap for your business, the design sets the tone for the entire project.

Key Considerations:

• Purpose:  What is the goal of your print? Is it informational, promotional, or decorative?
• Audience:  Who are you trying to reach? Consider demographics and psychographics.
• Visual Elements:  Colours, typography, images, and layout all play a role.

File Preparation: The Devil's in the Details

Once the design is finalized, the next step is preparing the file for printing. This involves ensuring that the design is in a high-resolution format to guarantee the best quality output.

• File Format:  Typically, PDF, TIFF, or JPEG formats are used.
• Resolution:  Aim for a minimum of 300 DPI (dots per inch) for best results.
• Colour Mode:  Use CMYK colour mode for accurate colour reproduction.

Material Selection: The Foundation of Your Print

Choosing the right material is crucial for the success of your project. The material should align with the purpose of your print, whether it's outdoor durability or fine art reproduction.

• Durability:  Will the print be used indoors or outdoors?
• Texture:  What kind of feel or look are you aiming for?
• Cost:  Different materials come with different price tags.

Printing: The Moment of Truth

This is where your vision comes to life. Using specialized large format printers, your design is transferred onto your chosen material. The type of printer and printing technology will depend on the material and the size of the print.

Key Considerations :

• Printer Type:  Inkjet and digital printers are commonly used.
• Ink Type:  UV-resistant inks for outdoor prints, archival inks for art prints.
• Quality Checks:  Always do a test print to check for any issues.

Finishing: The Final Flourish

The last step in the process involves finishing touches like cutting, laminating, or mounting. This enhances the durability and presentation of the final print.

• Cutting:  Precision cutting for shapes or borders.
• Laminating:  Adds a protective layer and can provide a glossy or matte finish.
• Mounting:  For rigid displays, consider options like foam board or acrylic mounting.

Tips for Designing Large Format Prints

Designing for large format printing is a different ball game compared to regular print or digital design. The sheer scale of the project means that any flaws or inconsistencies will be magnified, making it crucial to get things right from the get-go. Whether you're a seasoned designer or a business owner taking a DIY approach, these tips will help you navigate the intricacies of designing for large format prints.

High-Resolution Images: No Compromises

When it comes to large format printing, high-resolution images are not just recommended; they're essential. The last thing you want is a pixelated or blurry image ruining the impact of your print.

• Vector Graphics:  Whenever possible, use vector graphics as they can be scaled without losing quality.
• Image Sources:  Always use original or licensed high-res images. Avoid pulling images from the internet that may not be of sufficient quality.

Colour Consistency: Branding Matters

Colour plays a pivotal role in how your print is perceived. For businesses, maintaining brand consistency is crucial, which means sticking to your brand's colour palette.

• CMYK Over RGB : Always design in CMYK colour mode to ensure that the colours in your print match your design.
• Colour Proofing : If possible, do a test print to check how the colours appear in print versus on screen.

Simplicity is Key: Less is Often More

Large format prints are usually viewed from a distance, making it essential to keep the design clean and straightforward. Overcomplicating the design with too many elements can dilute the message and make it hard to understand.

• Hierarchy : Establish a clear hierarchy of information. Decide what elements are most important and make them the focal points.
• Whitespace : Don't be afraid to use whitespace. It can help guide the viewer's eye and make the design more readable.
• Font Choices : Stick to simple, legible fonts, especially for text that needs to be read from a distance.

Common Mistakes to Avoid 

Embarking on a large format printing project is exciting, but it's also fraught with potential pitfalls. Even seasoned designers can sometimes overlook key aspects that can make or break the final output. To help you navigate this complex landscape, we've compiled a list of common mistakes to avoid when working on large format prints.

Low-Resolution Images: The Cardinal Sin

One of the most glaring mistakes in large format printing is using low-resolution images. Remember, what looks good on your computer screen may not translate well when blown up to a larger size.

• Source Wisely:  Use original or high-quality licensed images. Avoid using images downloaded from the internet, as they often lack the necessary resolution.
• Test Print:  If possible, do a small test print to check how the image quality holds up.

Ignoring Bleeds: The Invisible Culprit

Bleeds refer to the extra area that extends beyond the actual dimensions of your print. Ignoring to account for bleeds can result in your design getting cut off or having unwanted white borders.

• Add Extra Space:  Typically, an extra 3mm or 5mm on each side is a good rule of thumb.
• Check Guidelines:  Many printing services provide templates that include bleed settings. Make sure to use them.
• Review:  Always double-check the bleed settings before sending your file for printing.

Overcomplicating Design: Less is More

In the quest to make a design stand out, it's easy to go overboard with elements like colours, fonts, and graphics. However, an overcomplicated design can be confusing and counterproductive.

• Focus on Core Message:  Determine the key message you want to convey and design around it.
• Limit Elements:  Stick to a limited colour palette and font selection to maintain a cohesive look.
• Use Whitespace:  Whitespace is your friend. It can help break up the design and guide the viewer's eye.

How to Choose a Large Format Printing Service 

Selecting the right large format printing service is a critical decision that can significantly impact the quality and success of your project. With so many options available, how do you make an informed choice? Here are some key factors to consider when choosing a large format printing service.

Quality Over Price: The Non-Negotiable Factor

While budget considerations are important, quality should never be compromised. A lower price tag may be tempting, but remember, you often get what you pay for.

• Material Quality:  Ask about the types of materials they use and whether they meet your specific needs.
• Printing Technology:  Inquire about the printing technology they employ. Advanced technology usually equates to better quality.
• Samples:  Request samples of previous work to assess the quality first-hand.

Turnaround Time: Tick-Tock, Tick-Tock

Time is often of the essence when it comes to large format printing projects. Whether it's for an upcoming event or a marketing campaign, you'll want to ensure that the service can meet your deadlines.

• Delivery Time:  Ask for a clear timeline from start to finish.
• Rush Services:  Find out if they offer expedited services and what the additional costs might be.
• Reliability:  Check their track record for meeting deadlines.

Customer Reviews: The Voice of Experience

Customer reviews can provide valuable insights into the quality of service, reliability, and customer satisfaction. Take the time to read reviews and perhaps even reach out to past clients for their feedback.

• Online Reviews:  Check platforms like Google Reviews or industry-specific sites.
• Testimonials:  Look for testimonials on their website or ask for references.
• Case Studies:  Some services provide case studies that detail the challenges and solutions for past projects.

How much does large format printing cost?

The cost of large format printing can vary widely depending on factors like material, size, and complexity of the design. Always request a detailed quote to understand the cost breakdown.

What is the maximum size for large format prints?

The maximum size for large format prints can differ from one service to another. Generally, widths can range from 60 cm up to 132 cm or more.

How long do these prints last?

The longevity of a large format print depends on the material used and whether the print is for indoor or outdoor use. With proper care, some materials can last several years.

Large format printing is more than just a technical process; it's an art form that offers a canvas as big as your imagination. It's not merely about scaling up an image or a message—it's about amplifying impact, capturing attention, and making a statement that resonates long after the initial glance. From the intricacies of design to the nuances of material selection, every step is a building block towards creating something truly memorable.

At Time for Designs, we're not just printers; we're creators, innovators, and most importantly, partners in your creative journey. We're passionate about taking your vision and magnifying it—literally and figuratively—into something extraordinary. With our commitment to quality, our knack for meeting deadlines, and our ceaseless drive for customer satisfaction, we're here to ensure that your large format printing project is nothing short of a masterpiece.

So, what are you waiting for? The canvas is vast, the possibilities are endless, and the opportunity to make an indelible impact is right at your fingertips. Let's create something extraordinary together!

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Large Format Printing Since 1949

While we have been printing since 1949, Blueprintsprinting.com is a new venture - aimed at bringing convenient, large-format printing to you directly. No one else offers instant, no-hassle, price quotes on blueprints. No one else is as affordable, quick, and convenient as we are. With us you can get a quick quote, completely online, with no need to talk with customer service reps (although we do have them standing by in case any questions or issues arise). Our competitive pricing and efficient logistics ensure that our plans are affordable and get to you quickly. We currently have six print shops to serve you: Salt Lake City, UT; Las Vegas, NV; Bethlehem, PA; Austin, TX; Indianapolis, IN; and Jacksonville, FL covering about 95% of the United States population with either 1-day or 2-day UPS Ground Shipping. We print and ship orders the same business day, nationwide, in the order received for any order placed before 11 AM Local Time. We also offer overnight and priority overnight shipping options as well.

We are also bringing this same customer focus to our construction software platforms, from bid and plan room software to innovative new modules so groundbreaking that we don't want to explain them just yet. We are building tools that will help you communicate, advertise, collaborate, and run your jobs efficiently and will ensure that you are getting the absolute best value for the money you spend. We make it affordable, modular (so you use only what you need), and easy-to-use; because we know that every moment spent on extraneous details is a moment lost actually building the project.

Making your job easier is what we are all about. Helping you build, communicate, and pull resources together efficiently.  We started by redefining how you get the prints that you need, and by giving you a platform that lets you know immediately what your printing project is going to cost (much less than anywhere else). This is only the beginning of what we aim to do to improve construction project management and efficiency.

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Our machines are also much less expensive than the typical inkjet technology, and the prints do not need to dry for 50 minutes like a typical inkjet print. Compare our color prints at $3.30 for ARCH D (24x36) to the typical print price of $15 or more. When you compare those numbers and reduce the plan size by 75%, you will realize that you can print color at almost the same price as black & white. When compared to the added clarity you get with color, and the reduced misinterpretation of plans, it makes color a very attractive option for printing.

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A Guide on Large Format Printing

Do you need large format printing ? If so, there are many things to consider before choosing a company to work with. First, it is important to understand the different types of large format printers that exist. Second, pricing will vary depending on the type of printer used and other factors. Finally, it is important to know what materials you plan on using for your prints to find an appropriate printer for your needs. This article will discuss some of the most common questions people have about large format printing, and much more.

What Is Large Format Printing?

Large format printing is a type of digital printing that uses large, wide rolls of printing material. These prints are designed to be viewed from up close as they often have high-quality detail and sharp images that can’t be seen as well on smaller formats or printed material such as business cards. This larger size makes them popular for posters, banners for construction sites and retail stores, maps, architectural drawings — anything where you need the image to stand out without being too small in comparison with what it’s placed next to.

There are two main types of large format printers: wide-format and roll-to-roll. Wide-format printers produce their images by rolling ink across a large piece of paper or fabric attached to a rotating cylinder. In contrast, roll-to-roll printers use an inkjet printer head to apply droplets of liquid onto sheets as they move through the printing machine.

What Should I Consider When Choosing My Large Format Printer?

If you are to find the best option for large format printing, it’s important to figure out what type of material you want printed on (paper, vinyl, canvas), how much money you’re willing to spend, and what kind of image quality you need. Image quality refers to the level of detail in an image.

What Are the Common Applications of Large Format Printing?

Large format printing is used in various industries to produce large, high-quality prints with crisp detail and vivid colors. The most common applications for this process include:

• Signs and billboards (advertising)
• Product packaging
• Architectural plans and construction drawings
• Fine art reproductions
• Large scale graphics such as posters, banners, or trade show displays
• Court case presentations, among others

What Are the Advantages of Large Format Printing?

• Large, high-quality prints
• Crisp detail
• Vivid colors
• Being able to print on a wide variety of substrates, often including paper and fabric
• They are compatible with many different types of media and can work well in light or dark areas

What Types of Finishes Are Available?

Finishing options depend on the type of media you plan to print on and your needs. The most popular finishes for large format prints are:

• Lamination (a transparent film that protects against scratches that can either be gloss or matte with a thickness of either 3, 5, or 10 mil)
• Varnish (lacquer or acrylic coating to protect and enhance the appearance)
• Spot glossing (a glossy finish applied locally)
• Other options include embossing, debossing, and UV coatings

What Is Needed When Ordering Large Prints?

A quantity estimate will need to be selected based on how many square feet of material you want printed (measurement takes into account height and width). A turnaround time can also be specified depending on your needs (customers may specify “same day” if they are in a rush). Additional specifications such as choosing between paper grades, finishing options, etc., can also be listed when making an order.

Large prints are a wonderful conversation starter and bring life to any space, but they also come with their own set of unique hurdles. Thus, it is important to ensure that the printing company you choose is well-versed in large format printing and has the proper printing equipment for handling large-scale jobs.

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• Note Cards, Note Pads, Invitations, Announcements
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• Menus, Sticky Notes, Labels, Forms
• Mailing Services and Variable Data Printing
• Union Bug Printing
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• Other stuff

• Advertising with Large Format Printing

Custom Signs , Decals , Floor Graphics - Window Signs , Sign Shop , Vehicle Magnets

Do you want to start digital printing business?

There are many benefits of starting a digital printing business. You can start it with a very low initial investment from your home, or you can increase its magnitude to any size depending on your investment. Moreover, it gives an incredibly high ROI as compared to other businesses started from comparable investments. Before you move on to starting this business, you will have to prepare comprehensive printing business plans which will establish the basis of your company’s future operations and decisions. If you are wondering how to write one then here we are providing you the business plan for printing company business startup named ‘Junes Printing Services’.

Executive Summary

2.1 the business.

Junes Printing Services will be a digital printing startup located in the main commercial market of Downtown Manhattan. The company will be owned by Elia Junes, a passionate Graphic Designer.

2.2 Management

The success of a startup heavily depends on its staff and management that’s why Junes planned it before starting a print shop . The main management of the company will comprise sales executives, graphic artists, technicians, and customer representatives.

2.3 Customers

Our target market is the corporate sector located in Manhattan. We will provide all sorts of digital printing services and our high-quality services will outperform our competition.

2.4 Business Target

Our target is to balance the initial cost of the startup with earned profits by the end of the first year and to achieve the net profit margin of $10k per month by the end of the first year.

Company Summary

3.1 company owner.

Junes Printing Services will be owned by Elia Junes, a business graduate from the University of Illinois. She is also an adept designer and is known for her exceptional graphics skills and innovative designs.

3.2 Why the Business is being started

Junes has always been passionate about starting her own printing shop business plan . Although she is a business graduate, her interest in graphic designing led her to start print shop business .

3.3 How the Business will be started

The printing shop business plan will be located in a 100-square-feet leased building in the main commercial market of the Downtown Manhattan. The company will initially procure twenty commercial printers, assorted office stationery, five filing cabinets, five work desks, a round table with chairs for meeting area and couch and chairs for customer waiting area. The startup summary is as follows:

Services for customers

If you are writing a business plan for printing services , make sure to pay special attention to what services will you offer to your customers because the planning of many subsequent components depends on your services .

The value of a digital printing business can be increased significantly if you also offer basic level graphic design services to your customers because many customers tend to modify and revise their designs after seeing them in print form.

Junes Printing Services will offer following printing services to its customers:

• Booklets and guides
• Restaurant menus
• Event flyers
• Marketing brochures
• Invitations and business cards
• Newsletters

Marketing Analysis of digital printing business

The most important component of an effective digital printing business plan is its accurate marketing analysis that’s why it is advisable to seek the help of marketing experts. If you are starting this venture on small scale, you can take help from this digital printing business plans sample and carry out a marketing analysis yourself. For the marketing analysis before starting her venture, Junes acquired the services of marketing experts to help her through this phase. Marketing analysis is extremely important because it gives you an idea of your position in the market. Therefore, it must be considered before developing the printing shop business plan .

5.1 Market Trends

There are about 7000 digital printing businesses in the United States, which generate about $10 billion every year. The industry is expected to grow at 1.9% every year. Despite the huge number of existing businesses, this market has a lot of potential provided that one plans and executes this business efficiently.

5.2 Marketing Segmentation

It is very important to analyze the market segmentation of the future customers of your services before developing a printing stote business plan because a successful and efficient marketing strategy can only be developed after we completely know our potential customers. Our target market is the corporate sector located in the Central Business District of the Manhattan which provides many opportunities to us. Manhattan houses more than 300,000 businesses as of 2014, including local, national and multinational businesses. Our experts have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Corporate Sector:

The biggest consumer of our services will be the corporate sector located in the Downtown Manhattan. The corporate sector includes product manufacturers and distributors, real estate owners, hotels, restaurants and food companies, IT and software development firms, branding and advertising agencies. These companies and businesses need digital printing services for mass printing their brand messages or for other purposes. This target group will contribute the biggest portion of our revenue hence our marketing strategy for business will be specifically tailored to attract this customer group.

5.2.2 Institutions & Organizations:

Our second target group comprises of various institutions and organizations located in Manhattan including government and public-sector organizations, schools, colleges and universities, political parties, religious and sports organizations, and non-profit organizations. These organizations also need digital printing services for promoting their messages and other purposes.

5.2.3 Print & Digital Media:

Our third target group consists of print and digital media companies located in Manhattan. These companies include but are not limited to television studios, video production companies, publication companies.

5.3 Business Target

• To achieve the net profit margin of $10k/month by first year, $15k by second year, and $25k by third year
• To balance the initial cost of the startup with earned profits by the end of the first year

5.4 Product Pricing

Product pricing is one of the most important factors in deciding the strategy for any business plan for printing company . After considering the market demands, we have priced all our products in similar ranges as of our competitors.

Alex provided prompt reply and good…

Alex provided prompt reply and good understanding and research, thank you

Like marketing analysis, sales strategy is also an important component of a printing shop business plan  as it determines how the business will grow.

6.1 Competitive Analysis

As of 2018, there are about 7000 business plan for printing company in the United States, so we can say that we have a tough competition ahead. Although we have a lot of competitors, but none of them provides as high-quality services in the same price as provided by us. Secondly, we will facilitate our customers with online orders and free delivery service.

6.2 Sales Strategy

• We will ensure at least a 20% increase in website traffic each month and will ensure at least an 80% conversion rate, i.e. to turn 80% of our website visitors into our customers.
• We will advertise our business in relevant business magazines, newspapers, TV stations, and social media.
• We will offer a 20% discount on our services for the first three months of our launch.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

Personel plan shows information about the staff of a company along with their salaries. If you don’t know how to make one, you can take help from this sample business plan for a printing company . Junes has developed the following personnel plan for her company.

7.1 Company Staff

Junes will act as the General Manager of the company and will initially hire following people:

• 1 Accountant to maintain financial and other records
• 2 Sales Executives responsible to market and discover new ventures
• 2 Graphic Artists to design and modify print media
• 3 Technicians to operate the printing machines
• 2 Managing Assistants to manage the company’s official website and social media pages
• 4 Customer Representatives to interact with customers and record their orders
• 4 Drivers to transport or deliver printed materials
• 1 Front Desk Officer to act as a receptionist
• 1 Security Officer

7.2 Average Salary of Employees

Financial plan.

The success of a business heavily depends on its accurate financial analysis so make sure to pay special attention to your financial plan before opening a print shop .

8.1 Brake-even Analysis

8.2 Projected Profit and Loss

8.2.1 profit monthly.

8.2.2 Profit Yearly

8.2.3 Gross Margin Monthly

8.2.4 Gross Margin Yearly

8.3 Projected Cash Flow

Download Digital Printing Business Plan Sample in pdf

OGScapital writer specializes business plan themes such as  magazines business plan , blog business plan , freelance writers business plan and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Printing and Photocopy Business Plan Sample

Fill the form to download printing and photocopy business plan example.

Starting a 3D printing business or other types of printing business has many benefits. It is very easy to get started with a very low investment from your home, or you can increase its size depending on your investment.

In order to launch this business successfully, you will need to prepare comprehensive printing and photocopy business plan which will lay the foundations for future business operations and decisions.

If you are wondering how to write one, then here is a printing and photocopy business plan sample  to help you write your own.

Executive Summary

Thinktank will be a business service provider based in Miami, Florida. Founded by Mrs. Cindy Smith, Thinktank will offer a variety of business services including postal, shipping, faxing, and copying to the local residents. While these services will comprise the initial market entry core, long-term plans call for the integration of storage and relocation capabilities to the business mix. The local area has been in dire need of a service of this type for some time and Thinktank plans to adequately serve them through the consistent delivery of real-time business solutions.

The market is definitely filled with opportunities but in order to capitalize on them, a strong infusion of working capital must acquiesce. The founder projects needing 100K for their business venture with repayment being made out of the profits that are driven annually. Funding that is secured will be used in a variety of areas including marketing, logistics, management, site procurement as well as the day-to-day operations of the organization.

To read the complete executive summary click here

Useful Resource:   How to write an executive summary for a business plan

Financial Highlights

View the full financial highlights by downloading the pdf

Startup Summary

For a detailed startup summary, click here to download a pdf

Industry at a Glance

Click here to read more about the industry at a glance.

Key External Drivers

Industry activity is mostly affected by the level of outsourcing of non-core activities. A growing trend of outsourcing administration functions has resulted in significant growth in revenue in the past. Although rising competition from other industries is now occurring.

Download the pdf file here for a complete guide on key external drivers

SWOT Analysis

1. Location. The location is one of the primary strengths of the Thinktank business model as there are currently no other organizations that have the capabilities to offer the types of services that will be introduced to the market.

1. Lack of funding. Funding is the sole weakness of the Thinktank business venture. While funding is a weakness it should be noted that the founder is confident that if adequate funding is secured, she will be able to develop a viable, sustainable business.

Opportunities

1. Limited competition. The limited amount of local competition  is the primary opportunity for Thinktank as it will give the  organization the opportunity to develop a loyal customer base  while erecting barriers to entry.

1. Larger organizations. Larger organizations could possibly realize the opportunities that can be found in the local region and begin entering the market. While this is a threat, the founder believes that with strategic marketing, community efforts and customer service, this threat can for the most part be mitigated.

Click here to download the pdf for complete detail of the SWOT analysis.

Financial Indicators

To learn more about financial indicators, click here to download the pdf

Projected Cash Flow

Click here to download the pdf to view the full projected cash flow

Projected Balance Sheet

Click here to download the pdf to view the full projected balance sheet

Click to view the faxing and printing and photocopy business plan. Our experienced MBA business plan writers professionally write each business plan and work with you to develop a winning plan.  Your business plan can look as polished and professional as this sample business plan, we provide real sample business plans free of charge.

Business Plan Sample for Printing and Photocopy Business

Download Printing and Photocopy Business Plan Example PDF

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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