email marketing strategy presentation

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Email Marketing Strategy & Tips

With Mailchimp’s flexible email marketing templates and intuitive designer, it's easy to send emails that really click.

What is the history of email marketing?

The first email, sent by Ray Tomlinson in 1971 or 1978 depending on your source, marked the beginning of the modern communication era. The message was nothing special, a series of numbers and letters that looked more like a password than a message, but its significance was profound.

The email was sent from one computer to another, traveling through a network of machines not unlike the internet we know today. Tomlinson also introduced the "@" symbol in email addresses to the world.

Gary Thuerk, a Marketing Manager at Digital Equipment Corp, sent the first commercial email years later, where the message reached a list of email addresses. And voila, email marketing was born. There were only a few hundred people on the list, but that was enough for Thuerk to claim the mantle, "Father of Spam ."

Today, we're inundated with email marketing campaigns , and yes, some of it still feels spammy, but there's no denying the impact a well-crafted message can have on your customers—not to mention CRM and lead nurturing. By 2025, research suggests there will be 4.6 billion global email users.

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“The biggest benefit of Mailchimp's email builder is that it's easy to use. From quickly loading in our color palette and our brand font, we can make emails look and feel like an extension of our website very easily.”

Does email marketing work?

When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so.

In fact, a 2015 study by the DMA found that for every $1 spent , email has an average $38 return on investment (ROI) . When shoppers are ready to buy something, they often look for emails from their favorite stores.

Still, people receive more and more email all the time, and it can be challenging to stand out in full inboxes. That’s why Mailchimp gives you the tools you need to shine (plus, we’ve got a lot of tried and true tips on sending outstanding emails ) and develop effective email marketing campaigns. Check out our email marketing statistics by industry for more on why email marketing works.

How do I get an email list?

You’ll see the highest ROI when you build and maintain an engaged subscriber list, made up of people who want to receive your messages (and who opted in on purpose). Although building a clean list can take more work at the outset of your email marketing strategy, Mailchimp lists have built-in tools to help you along the way.

There are lots of ways to find people who’ll look forward to getting your emails, but we’ve rounded up a few that work best.

To build an email list :

• Create a signup form on your website . When people come to your website for the first time and like what they see, they’ll want a way to stay in-the-know about your brand. Create a form for newsletter signups and install a pop-up to collect customer data from your visitors.
• Use a good old-fashioned signup sheet. Whether it’s at your brick and mortar store, or an event that you’re hosting or attending, when you’re surrounded by people who are into what you do, provide a place for them to sign up and learn more.
• Drive sign ups through social media . If you don’t have a substantial email list (or you’d just like to see it grow), but you’ve got an engaged social media following, tap into that resource. Share your signup form on your social channels.

To add more subscribers to an existing list:

• Host a contest or offer a discount. We’re big fans of giving people an incentive to sign up for your email list—and we know that contests work. Try offering a prize for some lucky new subscriber or a discount code for a first purchase.
• Make your emails easy to share.When you create beautiful, compelling emails, with a lot of valuable information people will want to share them. Mailchimp gives you features (like share buttons and social media post builders) that let the word about your emails spread quickly.
• Build a landing page through Mailchimp. Landing pages offer one more way to grow your email list. Using your best imagery and content, landing pages give people a clear call to action and drive email signups way, way up.

Can I buy an email list?

No. You should not buy an email list (and if you’re using Mailchimp, you can’t use an email list you purchased).

Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam and you'll also get high unsubscribe rates. Some email spam filters will flag an email campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users’ emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.

That’s why we work vigilantly to keep our sending reputation intact, and it’s important that all users abide by our Terms of Use, which enforce anti-spam laws. There are 3 primary rules you should follow to comply with our Terms of Use.

Don’t use third-party lists. This includes purchased or rented mailing lists, and lists scraped from third-party sources, including public websites.

Get permission. Everyone on your list should have opted in to receive emails from you, and their permission should be express and verifiable. If you use one of our signup form options, we track this permission for you.

• Include an unsubscribe link. Federal anti-spam laws require you to give people a way to unsubscribe from your list in every campaign you send. We require you to use our unsubscribe link.

I'm ready for email marketing, but which platform should I use?

Whether you’re starting your first email marketing campaign or you’re a seasoned email pro, Mailchimp has the tools and support you need. With a wide array of features that do everything from marketing automation to tracking tools to optimizing your emails through split testing , we’ve got you covered from start to finish.

OK, but how much does it cost?

When you create a Mailchimp account, you have the option to select a Free or paid plan. This option allows you to experiment with our user-friendly tools and figure out how to best use our all-in-one Marketing Platform. So if you’re just getting off the ground, you can learn to market smarter so you can grow faster. You can remain on the Free plan as long as you have 500 or fewer contacts in your audience.

As your audience continues to grow, our pricing plans also scale alongside your needs, for advance business needs we are also offering a Premium Plan.

Plus, we empower you with lots of good recommendations (and fun email marketing tips!) about how to act on data from your contacts so you can send emails that people actually read. We will help you to create successful email marketing campaigns.

I'm new to email marketing, and I might need a little help.

We’re here when you need us. During your first 30 days with Mailchimp, we offer access to 24/7 world-class support for free so that you get the most out of your account.

If you’d like to keep in touch with our support team through online chat or email, upgrade to our Essentials plan starting at $13 a month. Whether you’re hitting a roadblock with an email you’re writing or want more information about how something works, help is available around the clock. And when you’re ready to take your email marketing to the next level, we have plans for that, too.

Even if you don’t upgrade to a paid account, you can always check out our step by step tutorials and in-depth information about how our features work (as well as tips and troubleshooting guides).

Email Marketing Field Guide

Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field marketing guide provides effective email marketing strategies and anything else you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails all along your sales funnel, test them and improve your deliverability rates. Then discover the power of marketing automation and how to measure the success of your emails.

Email Design Guide

Presentation is everything, or so they say. With this old adage in mind, we’ve compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide . We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.

Email Design Reference

If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails , or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro. If you're considering another platform, check out our comparison guide before you make any decisions.

Can I test my emails?

Of course you can! With A/B testing tools, like those offered by Mailchimp , you can do split testing and test as many as three variations for campaigns.

You can also test subject lines, content, from names, and send times. You can test your reach too; that's how many people get your emails. Always optimize your emails for better results.

How do I test my emails?

First, choose the factor that defines success for you. It could be clicks, opens, or money earned. We’ll collect the results, and show you the winner. And you can automate it too. Just tell Mailchimp to automatically send out the winning campaign. It's really pretty easy.

Email marketing tips to get you started

1. create an email marketing plan..

To make the planning part easier, we’ve highlighted some best practices you’ll want to consider when devising a strategy for your email marketing.

Define your audience

No matter what you sell, you need to have a clear idea of who your audience is in order to effectively communicate with them. Mailchimp lets you dig a little deeper to segment users within your audience so you can send them personalized and targeted emails that help increase engagement, build trustful relationships and generate greater ROI.

Signup sources

Some of the most valuable data your signup form has to offer is how and where subscribers sign up for your list. If you’re an e-commerce business with your store connected to Mailchimp, knowing where your customers joined your list can give you a better idea of how to communicate with them and where you might want to focus your marketing efforts going forward.

Segments and groups

Once you’ve identified smaller collections of people within your larger audience, you’ll be able to create groups and segments to send more relevant and personalized emails to your recipients—and the more relevant the campaign, the better the results. There are times when you’ll want to send to your entire list, but by segmenting users and taking advantage of Mailchimp’s segmentation tools can significantly increase the click-through rates and e-commerce orders your campaigns generate.

Decide what to write

Now that you know who you’re writing to, it’s time to think about your content. What do you want to say to your audience? What is your content marketing strategy? You’ll want to send emails with purpose that really speak to your subscribers, so always keep in mind what they signed up for.

Establish your sending frequency and goals

There’s nothing set in stone about how often you should email your customers, but if you send too often, your subscribers are likely to tune out what you have to say or unsubscribe altogether. Some users that run a blog or news website might choose to send daily updates to their subscribers, while other users only send twice a month so subscribers stay excited about their emails. Choose to send your email campaign at your own pace, and check the unsubscribe rates and the click through rates to adjust the frequency if needed.

Make a schedule

One way to make sure you’re staying on track is to create a content calendar to schedule your campaigns, blog posts, social media posts, and more.

Your email marketing schedule will depend on your industry, the types of content you send (content marketing strategy), and your sending frequency.

2. Design your emails

Design tips

When designing email campaigns , focus on your message and keep your design straightforward. We suggest laying out all the elements for your campaign in a hierarchy, putting your most important information or the main takeaway toward the top so people can quickly scan your email if they’re short on time.

Code your own templates

Looking to have more control over your email design? You have the option to code your own HTML template and import it to Mailchimp.

3. Test your emails

Test in different email clients and ISPs

All email clients are created differently, which means that the campaign you designed in Mailchimp might look slightly different in your subscribers’ inboxes. Be sure to check the emails on mobile devices as well as they can look different in responsive designs.

Send test emails to friends and coworkers

If you have any friends or coworkers who can check your email for typos and give you some feedback on the layout, you can send them a test email so they can preview the campaign directly in their inbox.

Find the best version with A/B Testing campaigns

Not sure which subject line will get the most opens and clicks? Think there might be a certain time of day your customers are most likely to make a purchase through your campaign? Running an A/B test lets you experiment with different versions of your emails to see how the changes you make impact your results.

4. What you can do with marketing automation

Unlike regular campaigns, an automation is a targeted email or series of emails that you can set and forget. From a welcome email series to follow up emails after a purchase to rewarding your customers with a special incentive, automation helps you streamline your communications with customers so you have more time to focus on creating content and increasing return on investment (ROI) . Plus, you can design, send, and track order notifications to update customers on purchases they made from your store.

5. Measure your performance

The marketing analytics data collected in your Mailchimp reports will help you refine your marketing strategy going forward.

Opens and clicks

These are the most obvious statistics for measuring campaign engagement, as they indicate how well your subject lines and campaign content resonates with a particular list. But it’s important to consider how your open and click through rates compare to other companies in your industry—otherwise you’re looking at your statistics in a vacuum.

E-commerce data

If you’ve connected your store to Mailchimp and turned on e-commerce link tracking for your campaigns, you can view purchase data for your subscribers in campaign reports, subscriber profiles, and on the account dashboard.

Website traffic

The campaigns you send can help you direct more traffic to your website or online store . And there are a few integrations you can sync with Mailchimp so you can track any trends in website traffic or e-commerce activity after you send a campaign.

Check out how Mailchimp's free email marketing tools compare to the competition.

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• Email A/B Testing
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• Measure Email Performance

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Email Marketing Strategy

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Email marketing is the branch of your digital marketing strategy that uses email to promote your brand, products, and services. 

Using email marketing you are engaging with leads that have expressed a direct interest in your brand by subscribing to your mailing list. You can keep customers on your mailing lists aware of new products, discounts, services, and more. It also acts as a strong engagement tool, where you can educate your audience on the value of your brand and keep them connected between purchases. 

Email marketing has been part of marketing strategies for over twenty years and remains the most popular communication channel among the public. Email marketing remains one of the most cost-effective tools available to marketers. And to budget-restricted, time-poor marketers that is a benefit that cannot be underestimated. 

Today’s marketers are under constant pressure to do more with less. At the same time, customers demand personalized and unique experiences at every touchpoint. As technology advances, there are more tools than ever to that make this goal achievable to marketers. But, it is important not to forget about the channel you already have that makes this possible too. 

Email marketing should be the first channel you optimize to deliver these experiences. Unlike any other channel at your fingertips, email can do all this and more.

To sign up for channels like Facebook, Twitter, and Instagram, users need an email address. Therefore, in most cases, you’ll be able to find and connect with customers on their favorite social media platforms. You can also use email to drive traffic to blogs, reviews, and partner and affiliate sites. 

Email relies on the organic growth of your mailing lists. That means anyone who signs up to your email marketing is expressing a clear interest in your brand. There is no better time to engage and convert customers than when they newly subscribe to your email marketing list. 

Your marketing strategy should outline your overarching goals for business growth. Your email marketing strategy will help you achieve your goals by increasing customer engagement, maximizing ROI, improving retention, and driving customer loyalty. 

This template can be used by marketers when preparing a company’s marketing strategy. You can use the slides in this template when preparing your new product promotion plan. You can also prepare a weekly social media posting plan.

Advertisers can use the slides in this template when preparing their email schedule. You can also use the slides of this template when preparing chat bots on sites and social networks. Startups can use this template when preparing a new product-to-market strategy.

Email Marketing Strategy template will be useful for marketers, sales managers, product managers. All slides in this template have all the tools you need to build a professional presentation. You can customize colors, block sizes and infographics yourself. The Email Marketing Strategy template will be a worthy addition to your collection of professional presentations.

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Jul 10, 2020

Presentation: Email Marketing Strategy

• Presentations
• Email Marketing

Written by Karen Talavera

Our hugely popular webinar on Email Marketing with expert Karen Talavera brought in over 2,000 registrations and we had a lively session with participants from all over the world. 

View the webinar now .

The Presentation is available to view and download below, from the webinar is available (Power members only).

Key points from the webinar:

- Quickly pivot and adapt your email programs in times of crisis and change. - See how the coronavirus pandemic has impacted the tone, cadence, and volume of email, and learn how not to be tone-deaf or “COVID-wash” your campaigns. - Understand the five types of email campaigns that should be part of every program, why you need them, what purpose they serve, and how they drive revenue. - See why automation-driven campaigns are essential to a successful email strategy, where to use them, and how to prioritize their importance in your mix.

This content is available to Power Members only.

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Toolkits: email campaign calendar 2024, toolkits: email planner & tracker, toolkits: email marketing interview preparation toolkit, articles: the ultimate guide to marketing automation, articles: how b2b email marketing can turn leads into sales, articles: email marketing tips & examples, karen talavera.

Karen Talavera is the founder and principal of  Synchronicity Marketing , a data-driven digital marketing consultancy. As current Vice Chair of the  Email Experience Council  she is a recognized global expert, thought-leader, speaker and professional educator with 20 years’ experience in email and digital marketing strategy.  Karen has contributed to e-commerce performance improvements for countless brands in DTC, financial services, travel, healthcare, retail and tech including Google, Disney, Kendo Brands, Lenovo, City National Bank, AAA, Fidelity, Amway and many more. Previously, Karen held senior marketing positions at Yesmail, Acxiom Digital, and Experian.

Follow Karen on  Twitter  and  LinkedIn .

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What is email marketing? Your 101 guide to email campaigns

Written by by Chloe West

Published on  November 29, 2022

Reading time  13 minutes

Email marketing is one of the best ways to communicate with your customers. It can help you nurture leads, raise brand awareness and sell your products.

In this guide, we’ll walk you through the basics of email marketing and give you tips, email templates , and strategies for optimizing your email campaigns for better conversions.

Table of contents

What is email marketing?

Top 6 benefits of email marketing.

• Types of email marketing campaigns & examples

How to build an email marketing list

Tips to create a successful email marketing campaign.

Email marketing is a marketing strategy surrounding sending emails to current and potential customers with the goal of increasing brand awareness, driving engagement, nurturing leads, or making a sale.

As a business, you simply can’t ignore or neglect email. If you look at the data, there are over 4 billion email users worldwide —that’s more than half of the world’s population! In 2022, the average ROI of email marketing was $36 for every $1 spent.

There are so many different types of emails you can send as well. While we’ll expand more on this shortly, email can help businesses, small and large, connect and educate their target audience.

Email marketing can be an extremely powerful marketing tool to have at your business’s disposal. While there are endless benefits, we’re sharing the top six that can directly impact your bottom line.

1. Increase brand awareness

Email can help you spread the word about your brand, products and services by sharing valuable resources, educational content, news, updates and more with subscribers.

You should also align your email content and design with your  brand identity  to create brand awareness.

2. Generate website traffic

Email is an excellent way to drive more traffic to your website. You can share snippets of recent articles and take interested subscribers to read the full versions on your blog. Or, add calls-to-action to your promotional emails that take subscribers to your  landing pages  and sales pages to learn more about your products.

3. Drive sales and revenue

Email can help you put your products and services in front of customers and experiment with different promotional techniques to generate more revenue. For example, you can offer discounts and free shipping to trigger purchases. Another idea is to share roundups and collections that draw attention to specific products. You can also use upselling and cross-selling techniques to increase the average order value.

4. Boost other marketing channels

Email lets you integrate your marketing channels and drive traffic to other customer touch points, such as social media, landing pages, blogs, and in-person events. For example, you can ask new customers to share a review on your Facebook page, or start an Instagram challenge and invite subscribers to participate.

5. Keep customers engaged

With email, you have room to experiment with your messages. There are so many different types of email campaigns you can send, and there’s plenty of room for creativity. Switching up your email campaigns keeps customers interested and excited about your brand. Plus, it helps you stay on top of their minds.

6. Gain valuable business data

Email allows you to collect customer data and learn more about their behavior. You can do this by tracking analytics, or sending email surveys and feedback forms. Leverage this information to improve your emails, business, products, and services.

You can also use email marketing tools to set up automated workflows to trigger emails based on specific customer actions. For example, automatically send a welcome email as soon as a contact signs up for your newsletter.

Automation not only saves you time and effort but also helps you send the right email to the right person at the right moment, minimizing human error and delays.

Types of email marketing campaigns (+ examples)

Email marketing requires a comprehensive strategy. This is because there’s not just one type of email you’ll want to send out to your audience. Email can be used in a variety of different ways in order to help you make the most of your strategy.

Welcome emails

A welcome email series—or even a single welcome email—is the first email a subscriber receives when they sign up to your email list or make a purchase.

With an  average open rate of 50% , welcome emails are a great way to introduce new contacts to your brand, products and/or services.

The best welcome emails are short and actionable. Their main focus is to take subscribers to the “next step.”

Here’s an example of a welcome email from Duolingo after a new user starts learning a new language:

This email focuses on what the customer is most interested in at the moment—continuing their language study—and lets them choose the next step such as downloading their mobile app or practicing on desktop.

If you’re selling physical products, you can use welcome emails to ask new customers to share a review on your website.

Newsletter emails

Newsletter emails  are one of the most popular types of email campaigns.

They’re usually non-promotional in nature, and brands can use them to share industry news and updates, tips, tricks, features, blog roundups and more with their subscribers.

Here’s an example of an email newsletter from Visme that focuses on highlighting their blog content related to brand visual design:

Newsletters are often sent on a regular basis, such as weekly, bi-weekly or monthly. They are great tools for building trust and long-term relationships with your customers.

Promotional email campaigns

A promotional email can take many different forms, but its main purpose is to promote a specific product, service or ongoing sale to your audience.

Here’s a great example of a promotional email from Modernica:

Image Source

They’re showcasing some of their top sales for Black Friday so that interested customers are aware and can take advantage of the sale. Modernica is likely also promoting this sale on its other marketing channels, like its website and social media. Adding email into the mix helps build a full omnichannel strategy.

Plus, with the ROI and conversion rates we’ve talked about email marketing boasting, of course you want to use it to promote your business’s offerings.

Cart abandonment emails

Cart abandonment campaigns are emails sent to shoppers who visited your store and put some items in their cart, but left without completing their purchase.

Here’s an example of a cart abandonment email from Public Rec:

These emails are a great way to persuade cart abandoners to come back and finish their purchase. In fact, studies show that abandoned cart emails can make your company  $5.81 in revenue  per recipient.

Since cart abandoners are people who have already shown interest in your store and products, you can woo them back with reminders, creating urgency and offering incentives like discounts or free shipping.

Seasonal marketing campaigns

Seasonal emails are sent around specific times, like seasons, holidays, etc. They’re perfect for promoting products or services that fit certain times of the year.

For example, here’s a great marketing email from Lush promoting their Halloween-related products:

By showing off products that are relevant to the current season, Lush is likely to increase sales on those particular items. Another example of this would be a clothing store promoting its beachwear collection during the summer, showcasing jackets and coats during the winter, or sharing gift ideas for moms around Mother’s Day.

Other email marketing campaign types

Other types of emails you might consider sending out for your brand include:

• Re-engagement emails: Emails that attempt to get non-engaged email subscribers to re-engage with your content by opening the email, clicking a link or even making a purchase. Subject lines are often, “We miss you,” or “Are you still there?”
• Announcement emails: These email campaigns announce new products, sales, events, holidays, and anniversaries to subscribers.
• Triggered email series: These emails are triggered based on specific actions of your customers. For example, a welcome series can be triggered as soon as a contact joins your list, or an abandoned cart series can be triggered three hours after a shopper abandons their cart.
• Post-purchase drip: These emails are sent after a customer buys from your store to maximize their experience and increase your revenue. For example, you can update subscribers on their shipments, ask for a review and offer a discount on their next order.
• Connect-via-social campaigns:  These emails allow subscribers to connect with your brand on social media. You can incentivize this by offering subscribers free credit or loyalty points for following you on your social media handles.
• Testimonial request emails:  These email campaigns are sent to  gather feedback and reviews  from existing customers. You can ask subscribers to leave a review on your website or social media, or give a star rating on a review platform.

The first step when putting together an email marketing strategy is building your list. After all, you can’t send out marketing emails if you have no one to send them to.

Start by choosing your preferred email marketing software, then take advantage of these three tactics to build your list.

Place opt-in forms around your website

One of the easiest strategies is to place opt-in forms in various places on your website. You can create subscribe or signup buttons or full opt-in forms with your email marketing tool of choice, then embed them on your site.

A few key places to include forms:

• Your home page
• Your website footer
• Your blog feed or blog sidebar
• A pop-up on your website
• Landing pages

Let your audience know what to expect from your newsletter, or provide some sort of incentive to get them to subscribe. Here’s a great example from The Sill of what this might look like:

Create gated content and lead magnets

Another great way to build up your email list is by creating content that requires an email to access. One example of this is Sprout’s annual Sprout Social Index, where we compile original research to help marketers create better-informed strategies.

And while this content is completely free, it’s gated. This means people have to fill out our opt-in form in order to access the content.

Original research and reports are a great type of content to gate. Other lead magnet ideas include ebooks, checklists, white papers, templates, etc.

Create a form like the one above asking for name, email and any other pertinent information your team needs to nurture these leads.

Use event sign-up forms

Whether you’re hosting an in-person event or an online webinar, event sign-up forms are another great way to build your list. You can require a form signup to register for the event, helping you bulk up your email list even more.

Here’s a great example of what this might look like from Uscreen:

So, you’re all prepped to create your first email campaign.

But before you start, here are tips and best practices to help you take your email marketing campaigns from good to knock-your-socks-off great.

1. Choose a relevant email list

To ensure your emails have maximum impact, you need to send them to the right people.

For example, a regional deal or event from a brand with international presence should be targeted only to the relevant regional audience. Other ways to segment for a highly relevant audience include demographics such as age group or gender.

Be wary of unethical ways to collect emails, such as buying email lists. This is not only bad for your engagement and conversion rates, but it can also get you blocked or marked as spam by email service providers (ESPs.)

2. Design your email

Your email can be full of valuable and insightful content, but if it doesn’t look good, it might not have much of an impact.

Here are some tips to create an engaging email design:

• Apply your branding:  Add your logo, use your brand colors and fonts, and keep the design aligned with your visual brand identity.
• Add white space:  Let your email content breathe by adding white space, or blank areas, around the text and visual objects. This helps your email design look clean and professional, and makes the information easier to read.
• Use images:  Plain text can make your email look like a boring letter, so add images and GIFs to make your emails more attractive. For example, you can grab attention with a colorful header image.
• Make your emails responsive:  Your emails should look great on both desktop and mobile devices. Avoid using large images that don’t load properly on small screens or slow internet.
• Establish visual hierarchy:  Use alignment, varying font sizes, and other  visual hierarchy principles  to organize your email design elements.

3. Personalize your email subject line and content

Your subscribers want to be treated like human beings with individual identities and needs. And that’s exactly what email personalization allows you to do.

Personalization is when you use subscriber data to tailor your email subject line, content, or design to each individual contact so your email feels more personal and relevant.

Here are a few ways you can personalize your emails:

• Mention subscriber name in the subject line to grab attention
• Use subscriber location to promote events or sales nearby
• Send tailored product recommendations based on past purchases

Here’s how Uncommon Goods sends personalized shopping suggestions to subscribers based on their past browsing or purchase activity:

By personalizing your emails, you can get more people to open and engage with your messages. Need more convincing?  Studies  show that email personalization can drive up open rates by 22.28% and click-through rates by 3.32%.

4. Be conversational

Consumers are bombarded with marketing emails every single day, and they’re tired of receiving overly salesy messages from brands and machines.

To genuinely engage your subscribers and build relationships with them, you need to talk to them as people, not businesses.

Keep your emails friendly, approachable and conversational. Talking to your subscribers like you’re talking to someone you know will automatically make your email feel more personal and relatable. This will eventually translate into more engagement and conversions for you.

5. Create follow-ups

Sometimes, a single email doesn’t do the trick. You need to follow up with a second or even a third email to nurture your subscribers and convert them successfully.

You can apply this to various email campaign types — from abandoned cart funnels to retargeting funnels to welcome email series. Here’s an example of an abandoned cart series that helps you recover sales:

• Remind subscribers they left some items in their cart.
• Send a discount coupon they can apply at check out.
• Create urgency by informing subscribers their cart will expire soon.

You can easily set up email workflows with  marketing automation . All you need to do is create your emails, set triggers and wait times, and then sit back and let the automation software do the heavy-lifting.

Remember, there’s a fine line between following up and being annoying. Space out your follow up emails and limit the number of emails you send. If you don’t, there’s a high chance you’ll get unsubscribed or marked as spam.

6. Send emails from a real person

Imagine receiving an email from “[email protected].”

The wrong type of email alias can sound like a business that just sent out a generic, automated email to their entire list.

Don’t be that business.

Use a recognizable sender name to a) actually land in your subscribers’ inboxes and b) sound less like a brand and more like a human.

A good idea is to use the name of someone from your business, such as the founder or marketing manager, e.g. Justyn from Sprout.

7. A/B test your emails

There’s no such thing as the “perfect” email. But you can get pretty close to creating one if you test your emails before sending them out.

A/B testing  lets you test two different versions of your email by sending each one to a small percentage of your audience. By analyzing the results, you can see which version performed better and send it out to the rest of your email list.

Testing your emails not only allows you to improve your campaigns, but also helps you learn more about your audience — what they like or dislike, and how they interact with your email. This eventually helps you improve your business in the long run.

8. Follow email or spam regulations

Ignoring spam regulations is a great way to get your emails banned or even land a massive fine. The CAN-SPAM Act is a guide to email compliance that businesses ignoring can get into big trouble for. The GDPR is another more recent protection act that’s essential to follow for brands operating in the EU.

Essentially:

• Don’t buy email lists
• Don’t add people to your email list who have not explicitly opted in
• Provide privacy policy information upfront
• Ensure unsubscribe buttons are easy to find in your emails—and  honor opt-outs
• Don’t use deceptive language in your emails
• Provide mailing address information in your emails

9. Track the success of your email campaigns

One of the best things about email marketing is that you can continuously track and improve the performance of your email campaigns.

Most email marketing tools offer in-depth analytics and dashboards to help you understand whether your emails are having the desired effect or not.

Below are some key metrics you should be tracking for all your email campaigns:

• Open rate:  This shows you the average number of opens your emails get. Open rates can help you analyze the effectiveness of your email subject lines, sender name, and pre-header text (the snippet viewable right after the subject line in many email clients).
• Click-through rate:  This shows you the average number of times subscribers clicked on the links or CTAs inside your emails. The click-through rate is an important metric for understanding email engagement.
• Bounce rate:  This shows you the percentage of your contacts who didn’t receive your email. A high bounce rate can indicate that your email list is full of inactive, fake or outdated contacts, or that you need to change your email service provider.
• Unsubscribes:  This shows you the number of people who unsubscribed from your email list. High unsubscribes could either indicate that your email content is not relevant to your subscribers, or that your emails aren’t being sent to the right audience.
• Spam complaints:  This shows you the number of times your emails have been marked as spam. This could be due to spammy subject lines, irrelevant email content, unsolicited emails, or issues with your email marketing software.

Other email metrics include conversion rates, most visited pages, best-performing links, mobile open rates, revenue per email, and more. In fact, there are dozens of metrics you can track depending on the email marketing software you’re using.

Align your metrics with your email marketing goals to hone in on the most important ones that illustrate what’s working and what’s not, and avoid analysis paralysis.

Get started with email marketing today

Start building your email list and mastering your email marketing strategy today. To make the process even easier, learn how you can create reusable email marketing templates that keep your strategy cohesive and your brand recognizable.

Email Marketing FAQs

Email marketing is a marketing channel and strategy that helps businesses engage with their customers, nurture leads, and ultimately drive conversions through carefully crafted emails.

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• HubSpot Email Marketing

Email marketing tools can help save you time and money, so it is important to choose one that works for you and your business. Learn more about the best email tools that are pioneering the email marketing landscape.

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Email Marketing Presentation Templates

Free email marketing powerpoint templates and google slides themes - marketing has evolved more recently promote the concept of email marketing through slides available on our platform. users can edit and add marketing content presented to their team. stock up on awesome templates now.

Free Email Marketing PowerPoint Templates and Google Slides Themes: Boost Your Campaigns with Impactful Presentations

• Unique and Eye-Catching Designs: Impress your audience with multicolor infographic slides and multiple node selection options.
• Easy to Customize: All templates are 100% editable, allowing you to add your own text, images, and branding.
• Multiple Formats and Orientations: Choose from 4:3 and 16:9 aspect ratios and portrait and landscape layouts to fit your needs.
• Free and Premium Options: We offer a variety of free and premium templates to suit your budget.
• Save time and effort: Get a head start on your presentations with pre-designed templates.
• Create professional-looking presentations: Even with limited design experience.
• Focus on your message: Let the templates take care of the design.
• Royalty-free images: Use the included images or add your own.

We're here to help you!

What is email marketing.

Email marketing is one of the practical forms of digital marketing that involves sending out promotional and marketing messages to potential and existing customers via email. These emails are typically sent to encourage customers to take the desired action, such as making a purchase, visiting a website, or subscribing to a newsletter.

What are Email Marketing PowerPoint Templates?

Email marketing PowerPoint templates are pre-designed templates that will help you to create professional-looking presentations to showcase your email marketing campaigns, share best practices for email marketing, or introduce a new email marketing strategy.

Where can we use these Email Marketing Slides?

You can use these Email Marketing PowerPoints templates to create presentations for meetings and events or to educate your team and clients on the basics of email marketing. You can also use them to demonstrate how to effectively design and craft emails and teach best practices for increasing engagement, open rates, and click-throughs.

How can I make Email Marketing PPT Slides in a presentation?

Start by explaining the basics of email marketing, such as its goals, how it works, and the benefits it offers. Show examples of effective email designs and discuss creating attractive emails that stand out in an inbox. Suppose you want to create slides by yourself. Visit Tips and tricks for detailed instructions.

Who can use Email Marketing PPT Templates?

Email Marketing PPT Templates can help people and organizations showcase their strategies and ideas, including marketers, bloggers, entrepreneurs, small business owners, and corporate executives.

Why do we need Email Marketing PowerPoint Slides?

Email marketing PowerPoint slides are a great way to communicate your message to potential customers. They are also a great way to track your progress and see how your efforts are paying off.

Where can I find free Email Marketing PPT Templates?

Many websites offer free Email Marketing PPT templates. Slide egg is one of the best PowerPoint providers. Our websites have a selection of uniquely designed templates allowing you to explain newsletters and other updates about products and services.

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Email Marketing Campaign

Email marketing campaign presentation, free google slides theme and powerpoint template.

Email marketing campaigns can be a powerful way to connect with your audience, but let's be honest, we've all received our fair share of uninspiring emails that seem to go straight to the trash. How about you discuss with your colleagues the best way to impress again with such campaigns? That's one of the uses of this template: creating a presentation and detailing all your business or marketing needs so you choose the best course of action.

Features of this template

• 100% editable and easy to modify
• 33 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the resources used

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