essay on steve jobs

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Steve Jobs, Essay Example

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Among all business leaders in recent times, Steve Jobs is arguably the best example of the fact that perseverance commands success. Steve Jobs was considered a difficult boss at Apple before he was ousted but when he returned, there was little change in his leadership style. This demonstrates that Jobs always remained true to himself whether others approved of his leadership style or not. Jobs might not have been a likeable person on a personal level but he was authentic.

Even though we often hear about the virtues of democratic leadership style as it motivates employees and improves communication between leaders and subordinates, Jobs ruled in an autocratic manner. No wonder, Fortune magazine called him one of the leading egomaniacs in the Silicon Valley (Williams, 2012). When Jobs started his second term at Apple, he was not happy with one of the shipping company. He asked them to be faster with delivery but they refused since their service was already in accordance with the agreed upon terms. He directed his manager to break the contract despite manager’s objection that it would lead to costly lawsuit which did happen eventually (Austen, 2012). Author Andrew Keen wrote in his book The Cult of the Amateur that there is not an ounce of democracy at Apple and without Jobs’ authoritarian leadership, Apple would be just another Silicon Valley outfit (Chaudhuri, 2012). Jobs would be involved in all the details and hired like-minded people (Branson, 2011). But he still drew admiration because he personally demonstrated what he said. He didn’t only preach innovation but practiced it himself.

Steve Jobs also subscribed to Herzberg’s ‘Theory X’ according to which workers are lazy and need guidance. This should not imply that Apple’s employees were lazy and incapable but only that Jobs’ approach reflected his pursuit for perfection. Jobs often reiterated that Apple’s mission was to build the best products in the industries it competes in. This is he micromanaged his employees and no product left the company’s door without his approval.

Steve Jobs was also a transformational leader. When he re-joined the company, Apple was waiting to join the list of extinct companies (Chakrabortty, 2011). Jobs didn’t only save the company but also made it into one of the most admired companies, with a loyal customer base that most other companies only dream of. Jobs’ subordinates believed in him because they knew he was passionate about the company and the products it delivered to the market. They also witnessed Jobs’ obsession with quality and, thus, became motivated themselves to deliver the best products to consumers.

Steve Jobs was not afraid to think outside the box and he encouraged his subordinates to do the same. In fact, the company’s original motto was “Think Different”. Steve Jobs was not only transformational but also visionary. Effective leaders scan the external environment to look for emerging trends but Jobs told the consumers what the trends should be (Verganti, 2011). He singlehandedly redefined several industries including smart phones, portable music players, and tablet computing.

Steve Jobs might not have been great at human relationships but he did believe in his people and pushed them to do their best. An effective leader understands that people are one of the company’s best assets and he invests in them. Despite Jobs’ cold treatment of his subordinates, one would rarely read about Apple’s best employees leaving the company which is a proof of the fact that Jobs’ subordinates also believed in their leader and admired his pursuit of perfection.

Jobs was also a successful leader because he understood the strengths of his company and focused on few things Apple could do really well instead of trying to be everything. Jobs knew that the reputation of the company is built on ‘innovation’ and ‘quality’ and Apple can only defend its reputation by doing few things doing them really well. On annual retreats, Jobs would ask his subordinates to recommend ten products and would eventually shortlist them to only three. When Google’s new CEO Larry Page visited Jobs, Jobs advised him to focus on only five products Google could do really well and get rid of the rest (Isaacson, 2012). This also teaches us that Jobs didn’t overestimate his own or Apple’s capabilities and focused on utilizing limited resources efficiently.

One of the most important qualities of an effective leader is to provide direction to their employees and ensure everyone is working towards the same objectives. Every employee at Apple knew where Jobs was taking the company and they also knew what Jobs expected from them. Apple’s employees were also willing to trust Jobs’ judgments and vision because he had proven himself right time and time again. Jobs didn’t only held legitimate power that came from being the company’s CEO but also expert power over his subordinates.

Steve Jobs might not have the most friendly communication style but his direct communication style did prevent miscommunication. Jobs was known to be blunt and straight forward and he himself admitted, “If something sucks, I tell people to their face, It’s my job to be honest.” (Pullen, 2012). Jobs got away with his abrasive communication style because he commanded respect and admiration from his followers but he did demonstrate the importance of clear communication so that there are no misunderstandings and subordinates know exactly what their leaders expect from them.

Another reason why Jobs was a successful leader is that employees at Apple were given roles that made the best use of their specific strengths and abilities. Thus, there was a good fit between their responsibilities and capabilities. In addition, Apple hired people who were a good fit to the organizational culture. As a result, the employee turnover was low because the new recruits also believed in the company’s mission (McInerney, 2011).

Steve Jobs has cemented his place as one of the most inspirational leaders of all times but that doesn’t mean his leadership style can be successfully adopted by anyone.  This is because Job’s leadership style was situational. When he returned to the company, it had no vision and proper strategy in place and everyone had given up on the company. Jobs not only provided everyone with a vision but also won their loyalty and admiration through passion for the company and its products as well as by delivering results. This is why his ordinates even kept up with his cold temper because they shared his vision and they trusted him (Henson, 2011).

Steve Jobs had unconventional leadership style but he still enjoyed high levels of loyalty because of his commitment to the company and his impressive track. Jobs also gave his subordinates a clear vision and made sure that everyone in the company was compatible with the company’s culture. He also understood his company well and demonstrated through commitment to few products that quality and innovation were central to the company’s mission. He pushed his employees to do their best and gave them responsibilities that suited their strengths and abilities. In addition, he was also straight forward with his employees so they also knew what their leader wanted from them and what he liked or disliked.

Austen, B. (2012, July 23). The Story of Steve Jobs: An Inspiration or a Cautionary Tale? Retrieved October 18, 2012, from http://www.wired.com/business/2012/07/ff_stevejobs/all/

Branson, R. (2011, October 7). True business leaders think differently . Retrieved October 18, 2012, from http://www.virgin.com/richard-branson/blog/true-business-leaders-think-differently

Chakrabortty, A. (2011, January 24). CEOs like Steve Jobs style themselves as messiahs, not mere managers. But that’s just an excuse to rake it in . Retrieved October 18, 2012, from http://www.guardian.co.uk/commentisfree/2011/jan/25/chief-executives-coin-it-as-messiahs

Chaudhuri, A. (2012, April 26). Authoritarian leadership, the secret behind Steve Jobs success! Retrieved October 18, 2012, from http://www.thesundayindian.com/en/story/authoritarian-leadership-the-secret-behind-steve-jobs-success/33963/

Henson, R. (2011, November 1). Faculty Insight: The Leadership of Steve Jobs . Retrieved October 18, 2012, from http://business.rutgers.edu/news/faculty-insight-leadership-steve-jobs

Isaacson, W. (2012, April). The Real Leadership Lessons of Steve Jobs . Retrieved October 18, 2012, from http://hbr.org/2012/04/the-real-leadership-lessons-of-steve-jobs/ar/1

McInerney, S. (2011, October 7). Steve Jobs: an unconventional leader . Retrieved October 18, 2012, from http://www.smh.com.au/executive-style/management/steve-jobs-an-unconventional-leader-20111007-1lcmo.html

Pullen, J. P. (2012, May 18). Jobs or Zuckerberg: Who’d Make the Better Boss? Retrieved October 18, 2012, from http://www.entrepreneur.com/article/223570#

Verganti, R. (2011, October 7). Steve Jobs and Management by Meaning . Retrieved October 18, 2012, from http://blogs.hbr.org/cs/2011/10/steve_jobs_and_management_by_m.html

Williams, R. (2012, April 12). Why Steve Jobs is not a leader to emulate . Retrieved October 18, 2012, from http://business.financialpost.com/2012/04/12/steve-jobs-is-not-a-leader-to-emulate/

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The Real Leadership Lessons of Steve Jobs

• Walter Isaacson

Reprint: R1204F

The author, whose biography of Steve Jobs was an instant best seller after the Apple CEO’s death in October 2011, sets out here to correct what he perceives as an undue fixation by many commentators on the rough edges of Jobs’s personality. That personality was integral to his way of doing business, Isaacson writes, but the real lessons from Steve Jobs come from what he actually accomplished. He built the world’s most valuable company, and along the way he helped to transform a number of industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing.

In this essay Isaacson describes the 14 imperatives behind Jobs’s approach: focus; simplify; take responsibility end to end; when behind, leapfrog; put products before profits; don’t be a slave to focus groups; bend reality; impute; push for perfection; know both the big picture and the details; tolerate only “A” players; engage face-to-face; combine the humanities with the sciences; and “stay hungry, stay foolish.”

Six months after Jobs’s death, the author of his best-selling biography identifies the practices that every CEO can try to emulate.

His saga is the entrepreneurial creation myth writ large: Steve Jobs cofounded Apple in his parents’ garage in 1976, was ousted in 1985, returned to rescue it from near bankruptcy in 1997, and by the time he died, in October 2011, had built it into the world’s most valuable company. Along the way he helped to transform seven industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing. He thus belongs in the pantheon of America’s great innovators, along with Thomas Edison, Henry Ford, and Walt Disney. None of these men was a saint, but long after their personalities are forgotten, history will remember how they applied imagination to technology and business.

• WI Walter Isaacson, the CEO of the Aspen Institute, is the author of Steve Jobs and of biographies of Henry Kissinger, Benjamin Franklin, and Albert Einstein.

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The Tweaker

By Malcolm Gladwell

Not long after Steve Jobs got married, in 1991, he moved with his wife to a nineteen-thirties, Cotswolds-style house in old Palo Alto. Jobs always found it difficult to furnish the places where he lived. His previous house had only a mattress, a table, and chairs. He needed things to be perfect, and it took time to figure out what perfect was. This time, he had a wife and family in tow, but it made little difference. “We spoke about furniture in theory for eight years,” his wife, Laurene Powell, tells Walter Isaacson, in “Steve Jobs,” Isaacson’s enthralling new biography of the Apple founder. “We spent a lot of time asking ourselves, ‘What is the purpose of a sofa?’ ”

It was the choice of a washing machine, however, that proved most vexing. European washing machines, Jobs discovered, used less detergent and less water than their American counterparts, and were easier on the clothes. But they took twice as long to complete a washing cycle. What should the family do? As Jobs explained, “We spent some time in our family talking about what’s the trade-off we want to make. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water? We spent about two weeks talking about this every night at the dinner table.”

Steve Jobs, Isaacson’s biography makes clear, was a complicated and exhausting man. “There are parts of his life and personality that are extremely messy, and that’s the truth,” Powell tells Isaacson. “You shouldn’t whitewash it.” Isaacson, to his credit, does not. He talks to everyone in Jobs’s career, meticulously recording conversations and encounters dating back twenty and thirty years. Jobs, we learn, was a bully. “He had the uncanny capacity to know exactly what your weak point is, know what will make you feel small, to make you cringe,” a friend of his tells Isaacson. Jobs gets his girlfriend pregnant, and then denies that the child is his. He parks in handicapped spaces. He screams at subordinates. He cries like a small child when he does not get his way. He gets stopped for driving a hundred miles an hour, honks angrily at the officer for taking too long to write up the ticket, and then resumes his journey at a hundred miles an hour. He sits in a restaurant and sends his food back three times. He arrives at his hotel suite in New York for press interviews and decides, at 10 P.M. , that the piano needs to be repositioned, the strawberries are inadequate, and the flowers are all wrong: he wanted calla lilies. (When his public-relations assistant returns, at midnight, with the right flowers, he tells her that her suit is “disgusting.”) “Machines and robots were painted and repainted as he compulsively revised his color scheme,” Isaacson writes, of the factory Jobs built, after founding NeXT, in the late nineteen-eighties. “The walls were museum white, as they had been at the Macintosh factory, and there were $20,000 black leather chairs and a custom-made staircase. . . . He insisted that the machinery on the 165-foot assembly line be configured to move the circuit boards from right to left as they got built, so that the process would look better to visitors who watched from the viewing gallery.”

Isaacson begins with Jobs’s humble origins in Silicon Valley, the early triumph at Apple, and the humiliating ouster from the firm he created. He then charts the even greater triumphs at Pixar and at a resurgent Apple, when Jobs returns, in the late nineteen-nineties, and our natural expectation is that Jobs will emerge wiser and gentler from his tumultuous journey. He never does. In the hospital at the end of his life, he runs through sixty-seven nurses before he finds three he likes. “At one point, the pulmonologist tried to put a mask over his face when he was deeply sedated,” Isaacson writes:

Jobs ripped it off and mumbled that he hated the design and refused to wear it. Though barely able to speak, he ordered them to bring five different options for the mask and he would pick a design he liked. . . . He also hated the oxygen monitor they put on his finger. He told them it was ugly and too complex.

One of the great puzzles of the industrial revolution is why it began in England. Why not France, or Germany? Many reasons have been offered. Britain had plentiful supplies of coal, for instance. It had a good patent system in place. It had relatively high labor costs, which encouraged the search for labor-saving innovations. In an article published earlier this year, however, the economists Ralf Meisenzahl and Joel Mokyr focus on a different explanation: the role of Britain’s human-capital advantage—in particular, on a group they call “tweakers.” They believe that Britain dominated the industrial revolution because it had a far larger population of skilled engineers and artisans than its competitors: resourceful and creative men who took the signature inventions of the industrial age and tweaked them—refined and perfected them, and made them work.

In 1779, Samuel Crompton, a retiring genius from Lancashire, invented the spinning mule, which made possible the mechanization of cotton manufacture. Yet England’s real advantage was that it had Henry Stones, of Horwich, who added metal rollers to the mule; and James Hargreaves, of Tottington, who figured out how to smooth the acceleration and deceleration of the spinning wheel; and William Kelly, of Glasgow, who worked out how to add water power to the draw stroke; and John Kennedy, of Manchester, who adapted the wheel to turn out fine counts; and, finally, Richard Roberts, also of Manchester, a master of precision machine tooling—and the tweaker’s tweaker. He created the “automatic” spinning mule: an exacting, high-speed, reliable rethinking of Crompton’s original creation. Such men, the economists argue, provided the “micro inventions necessary to make macro inventions highly productive and remunerative.”

Was Steve Jobs a Samuel Crompton or was he a Richard Roberts? In the eulogies that followed Jobs’s death, last month, he was repeatedly referred to as a large-scale visionary and inventor. But Isaacson’s biography suggests that he was much more of a tweaker. He borrowed the characteristic features of the Macintosh—the mouse and the icons on the screen—from the engineers at Xerox PARC , after his famous visit there, in 1979. The first portable digital music players came out in 1996. Apple introduced the iPod, in 2001, because Jobs looked at the existing music players on the market and concluded that they “truly sucked.” Smart phones started coming out in the nineteen-nineties. Jobs introduced the iPhone in 2007, more than a decade later, because, Isaacson writes, “he had noticed something odd about the cell phones on the market: They all stank, just like portable music players used to.” The idea for the iPad came from an engineer at Microsoft, who was married to a friend of the Jobs family, and who invited Jobs to his fiftieth-birthday party. As Jobs tells Isaacson:

This guy badgered me about how Microsoft was going to completely change the world with this tablet PC software and eliminate all notebook computers, and Apple ought to license his Microsoft software. But he was doing the device all wrong. It had a stylus. As soon as you have a stylus, you’re dead. This dinner was like the tenth time he talked to me about it, and I was so sick of it that I came home and said, “Fuck this, let’s show him what a tablet can really be.”

Even within Apple, Jobs was known for taking credit for others’ ideas. Jonathan Ive, the designer behind the iMac, the iPod, and the iPhone, tells Isaacson, “He will go through a process of looking at my ideas and say, ‘That’s no good. That’s not very good. I like that one.’ And later I will be sitting in the audience and he will be talking about it as if it was his idea.”

Jobs’s sensibility was editorial, not inventive. His gift lay in taking what was in front of him—the tablet with stylus—and ruthlessly refining it. After looking at the first commercials for the iPad, he tracked down the copywriter, James Vincent, and told him, “Your commercials suck.”

“Well, what do you want?” Vincent shot back. “You’ve not been able to tell me what you want.” “I don’t know,” Jobs said. “You have to bring me something new. Nothing you’ve shown me is even close.” Vincent argued back and suddenly Jobs went ballistic. “He just started screaming at me,” Vincent recalled. Vincent could be volatile himself, and the volleys escalated. When Vincent shouted, “You’ve got to tell me what you want,” Jobs shot back, “You’ve got to show me some stuff, and I’ll know it when I see it.”

I’ll know it when I see it. That was Jobs’s credo, and until he saw it his perfectionism kept him on edge. He looked at the title bars—the headers that run across the top of windows and documents—that his team of software developers had designed for the original Macintosh and decided he didn’t like them. He forced the developers to do another version, and then another, about twenty iterations in all, insisting on one tiny tweak after another, and when the developers protested that they had better things to do he shouted, “Can you imagine looking at that every day? It’s not just a little thing. It’s something we have to do right.”

The famous Apple “Think Different” campaign came from Jobs’s advertising team at TBWAChiatDay. But it was Jobs who agonized over the slogan until it was right:

They debated the grammatical issue: If “different” was supposed to modify the verb “think,” it should be an adverb, as in “think differently.” But Jobs insisted that he wanted “different” to be used as a noun, as in “think victory” or “think beauty.” Also, it echoed colloquial use, as in “think big.” Jobs later explained, “We discussed whether it was correct before we ran it. It’s grammatical, if you think about what we’re trying to say. It’s not think the same , it’s think different . Think a little different, think a lot different, think different. ‘Think differently’ wouldn’t hit the meaning for me.”

The point of Meisenzahl and Mokyr’s argument is that this sort of tweaking is essential to progress. James Watt invented the modern steam engine, doubling the efficiency of the engines that had come before. But when the tweakers took over the efficiency of the steam engine swiftly quadrupled . Samuel Crompton was responsible for what Meisenzahl and Mokyr call “arguably the most productive invention” of the industrial revolution. But the key moment, in the history of the mule, came a few years later, when there was a strike of cotton workers. The mill owners were looking for a way to replace the workers with unskilled labor, and needed an automatic mule, which did not need to be controlled by the spinner. Who solved the problem? Not Crompton, an unambitious man who regretted only that public interest would not leave him to his seclusion, so that he might “earn undisturbed the fruits of his ingenuity and perseverance.” It was the tweaker’s tweaker, Richard Roberts, who saved the day, producing a prototype, in 1825, and then an even better solution in 1830. Before long, the number of spindles on a typical mule jumped from four hundred to a thousand. The visionary starts with a clean sheet of paper, and re-imagines the world. The tweaker inherits things as they are, and has to push and pull them toward some more nearly perfect solution. That is not a lesser task.

Jobs’s friend Larry Ellison, the founder of Oracle, had a private jet, and he designed its interior with a great deal of care. One day, Jobs decided that he wanted a private jet, too. He studied what Ellison had done. Then he set about to reproduce his friend’s design in its entirety—the same jet, the same reconfiguration, the same doors between the cabins. Actually, not in its entirety . Ellison’s jet “had a door between cabins with an open button and a close button,” Isaacson writes. “Jobs insisted that his have a single button that toggled. He didn’t like the polished stainless steel of the buttons, so he had them replaced with brushed metal ones.” Having hired Ellison’s designer, “pretty soon he was driving her crazy.” Of course he was. The great accomplishment of Jobs’s life is how effectively he put his idiosyncrasies—his petulance, his narcissism, and his rudeness—in the service of perfection. “I look at his airplane and mine,” Ellison says, “and everything he changed was better.”

The angriest Isaacson ever saw Steve Jobs was when the wave of Android phones appeared, running the operating system developed by Google. Jobs saw the Android handsets, with their touchscreens and their icons, as a copy of the iPhone. He decided to sue. As he tells Isaacson:

Our lawsuit is saying, “Google, you fucking ripped off the iPhone, wholesale ripped us off.” Grand theft. I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go to thermonuclear war on this. They are scared to death, because they know they are guilty. Outside of Search, Google’s products—Android, Google Docs—are shit.

In the nineteen-eighties, Jobs reacted the same way when Microsoft came out with Windows. It used the same graphical user interface—icons and mouse—as the Macintosh. Jobs was outraged and summoned Gates from Seattle to Apple’s Silicon Valley headquarters. “They met in Jobs’s conference room, where Gates found himself surrounded by ten Apple employees who were eager to watch their boss assail him,” Isaacson writes. “Jobs didn’t disappoint his troops. ‘You’re ripping us off!’ he shouted. ‘I trusted you, and now you’re stealing from us!’ ”

Gates looked back at Jobs calmly. Everyone knew where the windows and the icons came from. “Well, Steve,” Gates responded. “I think there’s more than one way of looking at it. I think it’s more like we both had this rich neighbor named Xerox and I broke into his house to steal the TV set and found out that you had already stolen it.”

Jobs was someone who took other people’s ideas and changed them. But he did not like it when the same thing was done to him. In his mind, what he did was special. Jobs persuaded the head of Pepsi-Cola, John Sculley, to join Apple as C.E.O., in 1983, by asking him, “Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?” When Jobs approached Isaacson to write his biography, Isaacson first thought (“half jokingly”) that Jobs had noticed that his two previous books were on Benjamin Franklin and Albert Einstein, and that he “saw himself as the natural successor in that sequence.” The architecture of Apple software was always closed. Jobs did not want the iPhone and the iPod and the iPad to be opened up and fiddled with, because in his eyes they were perfect. The greatest tweaker of his generation did not care to be tweaked.

Perhaps this is why Bill Gates—of all Jobs’s contemporaries—gave him fits. Gates resisted the romance of perfectionism. Time and again, Isaacson repeatedly asks Jobs about Gates and Jobs cannot resist the gratuitous dig. “Bill is basically unimaginative,” Jobs tells Isaacson, “and has never invented anything, which I think is why he’s more comfortable now in philanthropy than technology. He just shamelessly ripped off other people’s ideas.”

After close to six hundred pages, the reader will recognize this as vintage Jobs: equal parts insightful, vicious, and delusional. It’s true that Gates is now more interested in trying to eradicate malaria than in overseeing the next iteration of Word. But this is not evidence of a lack of imagination. Philanthropy on the scale that Gates practices it represents imagination at its grandest. In contrast, Jobs’s vision, brilliant and perfect as it was, was narrow. He was a tweaker to the last, endlessly refining the same territory he had claimed as a young man.

As his life wound down, and cancer claimed his body, his great passion was designing Apple’s new, three-million-square-foot headquarters, in Cupertino. Jobs threw himself into the details. “Over and over he would come up with new concepts, sometimes entirely new shapes, and make them restart and provide more alternatives,” Isaacson writes. He was obsessed with glass, expanding on what he learned from the big panes in the Apple retail stores. “There would not be a straight piece of glass in the building,” Isaacson writes. “All would be curved and seamlessly joined. . . . The planned center courtyard was eight hundred feet across (more than three typical city blocks, or almost the length of three football fields), and he showed it to me with overlays indicating how it could surround St. Peter’s Square in Rome.” The architects wanted the windows to open. Jobs said no. He “had never liked the idea of people being able to open things. ‘That would just allow people to screw things up.’ ” ♦

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By Jill Lepore

By Malcolm Ross

By Amanda Petrusich

By Susan B. Glasser

Steve Jobs Deathbed Speech

Apple co-founder steve jobs did not leave behind a deathbed warning about how the "non-stop pursuit of wealth will only turn a person into a twisted being, just like me.", published nov. 7, 2015.

About this rating

In November 2015, a rumor began circulating on social media that when Apple co-founder Steve Jobs passed away at age 56 in 2011, he delivered a speech or left behind a deathbed essay about the meaning of life.

One of the earliest iterations of this rumor we've found was published on gkindshivani.wordpress.com under the title "DID YOU KNOW WHAT WERE THE LAST WORDS OF STEVE JOBS?":

"I reached the pinnacle of success in the business world. In others' eyes, my life is an epitome of success. However, aside from work, I have little joy. In the end, wealth is only a fact of life that I am accustomed to. At this moment, lying on the sick bed and recalling my whole life, I realize that all the recognition and wealth that I took so much pride in, have paled and become meaningless in the face of impending death. In the darkness, I look at the green lights from the life supporting machines and hear the humming mechanical sounds, I can feel the breath of god of death drawing closer ... Now I know, when we have accumulated sufficient wealth to last our lifetime, we should pursue other matters that are unrelated to wealth ... Should be something that is more important: Perhaps relationships, perhaps art, perhaps a dream from younger days Non-stop pursuing of wealth will only turn a person into a twisted being, just like me. God gave us the senses to let us feel the love in everyone’s heart, not the illusions brought about by wealth. The wealth I have won in my life I cannot bring with me. What I can bring is only the memories precipitated by love. That's the true riches which will follow you, accompany you, giving you strength and light to go on. Love can travel a thousand miles. Life has no limit. Go where you want to go. Reach the height you want to reach. It is all in your heart and in your hands. What is the most expensive bed in the world? Sick bed ... You can employ someone to drive the car for you, make money for you but you cannot have someone to bear the sickness for you. Material things lost can be found. But there is one thing that can never be found when it is lost — Life. When a person goes into the operating room, he will realize that there is one book that he has yet to finish reading — Book of Healthy Life. Whichever stage in life we are at right now, with time, we will face the day when the curtain comes down. Treasure Love for your family, love for your spouse, love for your friends. Treat yourself well. Cherish others."

Although Steve Jobs passed away in 2011, the above-quoted essay didn't begin circulating online until November 2015, was not published anywhere outside of unofficial social media accounts and low-traffic blogs, and has not been confirmed by anyone close to the founder of Apple.

Furthermore, after Steve Jobs passed away on 5 October 2011, his sister Mona Simpson remarked on her brother's final words while delivering his eulogy:

Steve's final words, hours earlier, were monosyllables, repeated three times. Before embarking, he'd looked at his sister Patty, then for a long time at his children, then at his life's partner, Laurene, and then over their shoulders past them. Steve's final words were: OH WOW. OH WOW. OH WOW.

While the above-quoted essay does not represent either Steve Jobs' final words nor remarks he made (in either oral or written form) at any time during his life, his biographer Walter Isaacson did record Jobs' expressing regret at the end of his life about how he raised his children:

"I wanted my kids to know me," Mr Isaacson recalled Mr Jobs saying, in a posthumous tribute the biographer wrote for Time magazine. "I wasn't always there for them, and I wanted them to know why and to understand what I did." "He was very human. He was so much more of a real person than most people know. That's what made him so great," he added. "Steve made choices. I asked him if he was glad that he had kids, and he said, 'It's 10,000 times better than anything I've ever done'." It wasn't always thus. In the early stages of his career, Jobs, who was adopted, denied being the father of Lisa and insisted in court documents that he was "sterile and infertile". He acknowledged paternity when she was six, and they were later reconciled.

By Dan Evon

Dan Evon is a former writer for Snopes.

The Truth About Steve Jobs' Last Words Before He Died

There's no doubt that Steve Jobs was one of the most influential figures of his time. The products that he helped pioneer at Apple , from the Macintosh computer to the iPhone, changed the shape of society. His vision for the future of technology has, in many regards, become the look of the 21st century as we know it. 

While Jobs' name and legacy have been immortalized, though, the man himself was all too mortal. As made clear by Walter Isaacson's posthumous biography , Jobs was a harsh, demanding figure, prone to anger and depression, who couldn't help but be a complicated figure in the public imagination: as much as Jobs could be petulant, shortsighted, and childish, he was also an honest visionary, whose blunt attitude led to an unprecedented volume of earth-shaking products. As a flawed, real human being, Jobs was also prone to the weaknesses of the human body, and so he spent his last decade of life battling pancreatic cancer, according to Biography , and died in 2011. 

Since then, there has often been speculation — and outright fabrications — regarding what Jobs said on his deathbed. 

The meme-worthy 'deathbed speech' of Steve Jobs isn't real

Steve Jobs was an important figure in technology history, but he wasn't always a person who others looked upon favorably. He was a complex figure with many flaws , to put it mildly. However, back in 2015, an essay circulated across social media, claiming to be Jobs' final deathbed speech, whereupon he apologized for all of his past behavior, and cautioned others to not follow his example. In the speech, Jobs allegedly told anyone reading it to treasure their family and friends, and that, "Now I know, when we have accumulated sufficient wealth to last our lifetime, we should pursue other matters that are unrelated to wealth ... should be something that is more important: Perhaps relationships, perhaps art, perhaps a dream from younger days. Non-stop pursuing of wealth will only turn a person into a twisted being, just like me." The essay finishes with a sentimental treatise on how the only book that matters is the so-called Book of Healthy Life ... which, no, you won't find in stores. Duh.

It's all a bit soap opera-ish, to put it bluntly. Seriously, can you picture Steve Jobs saying this? Maybe at the end of a Disney movie, but certainly not in real life. Sure enough, Snopes debunked the whole thing soon after it arrived. That said, there should have never been a need to cook up a phony final speech for Jobs, because his actual final words are well-documented. 

Steve Jobs' final words were far more mysterious

When you're wondering what a famous person's last thoughts on life might've been, it pays to know who was in the actual room. As it happens, Jobs' sister Mona Simpson was there by his side, and she discussed the Apple titan's last statement when she was giving his eulogy, according to the New York Times . As she tells it, in Jobs' final moments of consciousness, he looked at his family, then stared past their shoulders into the great beyond behind them, and uttered the repeated phrase: "Oh wow. Oh wow. Oh wow."

What did this mean? Honestly, there's no way to know. Depending on one's spiritual beliefs regarding the afterlife, there are many ways to read into these words. Nonetheless, it's fascinating to ponder the mystery.

The great beyond

Now, if one wants to prove what Steve's final words meant, you'd first have to prove what really happens after death. Good luck with that. Humankind has been trying to figure that puzzle out for the past, oh, 200,000 years or so, and cooked up plenty of fun theories.

That said, Jobs' final words do hint toward something wonderfully ethereal and fascinating, which can't help but get the mind buzzing. In that regard, understanding Jobs' own spiritual views may be helpful: looking back on his life, he once said that his experimentation with psychedelic drugs were a transformative experience, and according to CNN , his travels through India led to him eventually converting to Buddhism. His wedding to Laurene Powell was presided over by a monk, Kobun Chino. While his overall belief system was complex, it was perhaps best summarized when, in an interview with Time Magazine , he stated that, "I believe life is an intelligent thing, that things aren't random." He also once stated that his big goal in life was to "put a dent in the universe." Now, to be clear, there are many details about Jobs' life that didn't particularly line up with his philosophies, most notably his oft-stated lack of philanthropic giving. Nonetheless, his beliefs were a huge, guiding force in his life, and one can only assume whatever he saw at the end — whatever it was that made him repeat "Oh wow" three times — it was somehow connected to all this.

Fact check: Commentary on wealth is falsely labeled as Steve Jobs' last words

The claim: Steve Jobs' last words were a commentary on wealth

Steve Jobs’ last words were about his admiration of his family, not a critique of wealth, as a viral post claims.

A post that has been circulating in different forms since 2015 claims the Apple founder and billionaire died disillusioned with his wealth. 

“In other eyes, my life is the essence of success, but aside from work, I have a little joy. And in the end, wealth is just a fact of life to which I am accustomed,” the post claims Jobs said.

“At this moment, lying on the bed, sick and remembering all my life, I realize that all my recognition and wealth that I have is meaningless in the face of imminent death,” it goes on to say. “You can hire someone to drive a car for you, make money for you — but you can not rent someone to carry the disease for you. One can find material things, but there is one thing that can not be found when it is lost — life.

“Your true inner happiness does not come from the material things of this world. Whether you’re flying first class, or economy class — if the plane crashes, you crash with it.”

The post, made by Sergio Cardenas, then goes on to talk about the importance of seeking happiness, health and love in how you live your life over material possessions. The post has over 36,000 shares.

USA TODAY reached out to Cardenas for comment.

Fact check: Camping World CEO is misquoted in viral meme

What did Steve Jobs say on his death bed?

When Jobs died in 2011 from pancreatic cancer, his sister Mona Simpson spoke about his last words as part of her eulogy . 

She said, “With that will, that work ethic, that strength, there was also sweet Steve’s capacity for wonderment, the artist’s belief in the ideal, the still more beautiful later.

Jobs' final words, hours earlier, were monosyllables, repeated three times.

“Before embarking, he’d looked at his sister Patty, then for a long time at his children, then at his life’s partner, Laurene, and then over their shoulders past them,” she continued.

“Steve’s final words were: 'Oh wow. Oh wow. Oh wow.'”

Fact check: Ernest Hemingway quote falsely attributed to Joe Biden

Where did the other speech come from? 

No one who was close to Jobs has ever said the often-circulated essay was ever written or said by Jobs, according to a fact check by Snopes .

Snopes found the speech didn’t start circulating until 2015, four years after his death. 

The version being fact-checked in this article contains slightly different language than the one Snopes checked, but there are enough similarities that there is a clear thread between them. 

Fact check: NBA legend Larry Bird did not tell players to 'shut up and play the damn game'

Our rating: False

We rate this claim FALSE, because it is not supported by our research. There is no evidence Steve Jobs used his final moments to deliver a speech against materialism. Instead, a relative has recounted that he looked at those he loved for a long moment before saying “Oh wow, oh wow, oh wow.” 

Our fact-check sources:

• Facebook post
• Snopes, Nov. 8, 2015,  "Steve Jobs Deathbed Speech"
• New York Times, Oct. 30, 2011, "A Sister’s Eulogy for Steve Jobs"

Thank you for supporting our journalism. You can subscribe to our print edition, ad-free app or electronic newspaper replica here.

Our fact check work is supported in part by a grant from Facebook.

76 Steve Jobs Essay Topic Ideas & Examples

🏆 best steve jobs topic ideas & essay examples, 👍 good essay topics on steve jobs, ❓ questions about steve jobs.

• Steve Jobs Commencement Speech Analysis In his speech, Jobs demonstrates the virtuous use of the rhetoric appeals in the development and presentation of one of the most persuasive commencement speeches in order to draw the students’ attention to the significant […]
• Speech Analysis: “How to Live Before You Die” by Steve Jobs In the first part of his speech, Jobs told the story of how his life’s experiences started to make sense in the end, even though that when he was young, Jobs was often unable to […] We will write a custom essay specifically for you by our professional experts 808 writers online Learn More
• Steve Jobs: A Charismatic Leader During the period that he was out of Apple, Steve used his knowledge and charisma to draw a team of staff close to him, which helped him to enhance his knowledge in the production of […]
• Steve Jobs: Persistence and Innovations It has been reported that at once stage Steve was relieved of his position as the CEO of his the company he started and owned, thanks to the dynamics of corporate governance.
• Steve Jobs as a Successful Entrepreneur As Steve got older and went to college, he encountered the same problem as in school and so he went off to search for the “meaning of life” in India.
• On Personality and Qualities: Why Do I Admire Steve Jobs? Following his heart and intuition, the co-founder of Apple is the most remembered for his speeches and presentations where the projects he presented were more based on the paramount customer needs and concerns.
• The Speech “How to Live Before You Die” by Steve Jobs He has full control of the direction of the speech and strong mastery of the subject. The last story narrated by Steve is on the sensitive topic of death.
• Steve Jobs’ Impacts on the World After the continued poor performance in Apple, the CEO was fired and Steve appointed chairman of the board and CEO of Apple.
• The Charismatic Leadership of Steve Jobs at Apple In this form of leadership style, leaders have full control over the operations of an organisation and have clear visions that they communicate to their followers. In conclusion, ethical leadership is necessary for the success […]
• How Steve Jobs Changed the World His was the first computer to have icons mouse and computer graphics features that made it be loved by many.iPad, iPhone and iPod Jobs came up with the ideas of these gadgets and which have […]
• Steve Jobs’ Stanford Commencement Speech He was also able to relate the topic to the concerns of the graduates and finally he was able to link himself to the subject.
• Steve Jobs’ Speech “Stay Hungry, Stay Foolish” Analysis Let us have a closer look at the parts of the speech namely the introduction, the main body consisting of three stories from Steve Jobs’ life and the conclusion which is rather an appeal to […]
• Steve Jobs’ Stanford Speech Rhetorical Strategies Speaking of the goals which Steve Jobs pursued when having a public speech in front of the students of the Stanford University, one has to mention that these goals had nothing to do with Jobs’ […]
• Steve Jobs: The Life and Times of the Great Entrepreneur Throughout his life he was able to face hurdles which were some kind of a stepping stone towards success, manifested through the empire and legacy that he built with the aim of improving the life […]
• Dr. Martin Luther King Jr. and Steve Jobs: Comparison In the case of Martin Luther King Jr, his commitment to non-violent resistance as a way of effecting social change was informed by his Christian upbringing and study of Mohandas Gandhi’s philosophy.
• Steve Jobs and Tim Cook Leadership Styles Comparison The objective of the research is to establish the explicit value of strategic and innovative leadership application in the success of a multinational corporation.
• Steve Jobs’ Role at Apple The main purpose of this paper is to highlight whether the loss of Steve Jobs would lead to the decline of the Apple Company.
• Steve Jobs Speech Analysis It is imbued with the spirit of creativity and cleverness of a man who has seen and experienced so much in his life.
• Presentation Techniques Used by Steve Jobs This makes it easier for the audience to follow the speaker’s story. For instance, one should not forget that their work is to offer value to the listeners and not market themselves.
• Steve Jobs’ 2005 Commencement Speech Analysis Throughout the speech, the presence of the character is evident due to the moderate tempo of speech, volume, and tone of speech.
• Steve Jobs on Hiring and Building Apple Inc. In addition, Steve Jobs talks about the importance of values: he notes that when a company develops, it is easy to lose what it was created for.
• Steve Jobs: Leaders Create Vision, the Meaning Within Which Others Work and Live A leader with a vision is one who has the ability to see the present as it is and formulate a future that grows out of and improves upon the present.
• Steve Jobs’ vs. Indra Nooyi’s Leadership Comparison He thinks that leadership is a process and a personal expression of the people we are that it is the ‘…authentic self-expression that creates value’ Cashman.
• Steve Jobs’ Public Speaking Evaluation Jobs was dressed the same as the graduates, therefore contributing to his confidence and the gravity of his words. His speech was well-organized, and Jobs talked of every point stated in the outline in the […]
• Intelligence and Creativity: Steve Jobs’s Example Intelligence is a construct for which there have been plenty of definitions; these usually refer to a person’s ability to perceive information, process it, keep it in the form of knowledge, and use it for […]
• Steve Jobs as an Influential Personality In spite of the early successes of Apple Computers, sales started to subside in the 1970s, and Jobs was forced into resigning as the company CEO in 1985.
• Steve Jobs’ Unconventional Leadership Style The success attained at Apple Inc.was clear proof that Steve Jobs did not use traditional or conventional styles of management to meet the goals of the company.
• The Art of Public Speaking: Steve Jobs and His Messages While one must give credit to the groundbreaking ideas that the innovator introduced to the audience, the delivery of the information also played a significant part in the success of the performance.
• Steve Jobs’ Influence on Tech Education and Career He therefore developed interest in electronics leading to development of his career. He called his friend to help him to reduce the size of the chips and it worked out successfully.
• “Steve Jobs” by Walter Isaacson The first thing outlined in the book is that Steve Jobs loved to do things in the right manner. As an entrepreneur, it will be necessary to focus on innovations and ideas that can transform […]
• The Phenomenon of Business Celebrities: Steve Jobs It might consist of a more traditional analysis wherein you take the author to task by criticizing his/her argument. The critique should be complex and original; it goes beyond the obvious.
• Steve Jobs and His Romantic Individualism It is possible to note that the two articles in question focus on the way people’s views and values affect the development of society.
• Steven Paul Jobs as an Exceptional Leader of Apple Most of the definitions stress the principal position of the leader in the team or organization, his range of tasks, as well as the most likely outcomes in the case when the leader is successful […]
• Jia Yueting’s Use of Steve Jobs’ Vertical Integration Jia Yueting attempts to emulate the same formula, however, his foray into the “electric vehicle” industry raises a lot of eyebrows, because it seems like it is pushing the idea of vertical integration into the […]
• Steve Jobs as a Historical Figure in Marketing He was a person of vision and action who managed to make Apple one of the leading companies in the world.
• Entrepreneurship: “Steve Jobs” by Walter Isaacson The book is very captivating because it is a discussion about one of the greatest men in the world of technology.
• Contemporary Leadership Models: Larry Pages and Steve Jobs Larry Page, the co-founder, and CEO of Google is the leader who drives the change and enables his company to remain one of the top operators in the world.
• Steve Jobs’ Leadership Style He was a leader with an exceptional intellectual aptitude and believed in his ability to influence sustainable change in the world through development of innovative products and services.
• Steve Jobs Speech Summary and Analysis At the time Steve Jobs had been giving his commencement speech at Stanford University he was at the middle adulthood stage of the life development cycle. It was at this time that he went on […]
• Nature and Effectiveness of Steve Jobs Leadership His leadership style comprised of a mix of qualities and strategies that aimed at improving the operations and status of the organization in order to achieve the set goals and objectives of Apple Inc.
• Critical Factors of Executive Success: Steve Jobs Business leaders are the main strategists of business programs that define the success of the firm in the industry and the economy in which it operates.
• Characteristics of Business Leadership: Steve Jobs Most of the success in these businesses is associated with the leaders of the business. In the year 1974, Jobs started the ‘Revolutionary Macintosh’ of which he ushered to the market.
• Steve Jobs: Quest for Perfection and Total Control This paper will discuss the biography of Steve Paul Jobs, well-known as a co-founder and CEO of Apple Inc.for investigating Jobs’ case and the balance between his quest for perfection and total control in their […]
• Steve Jobs’ Greatest Product: Apple II This means the Canadians’ priority of Apple II is at the essence of their classical approach from personal computers to iDevices thus their emphasis still remain gripped within their first experience with the Jobs Apple […]
• Do Investors Care if Steve Jobs Is Healthy? The article by Koch, Fenili and Chebula tries to investigate the impact Apple’s founder Steve Jobs health has on the profitability of the company through an analysis and evaluation of stock/share price and market capitalization.
• “Stay Hungry, Stay Foolish” by Steve Jobs In order to analyze gender perspectives in a speech, it is of essence to appreciate type of the audience, purpose of the expression, position of the speaker, and gender.
• What Was Steve Jobs’s Cause of Death?
• Was Steve Jobs Ever the Richest Man in the World?
• Why Is Steve Jobs Famous Today?
• How Did Steve Jobs Get So Rich?
• Who Is Richer Than Steve Jobs?
• Who Is Richer, Steve Jobs, or Mark Zuckerberg?
• What Was Steve Jobs Worth at Death?
• Does Steve Jobs Still Own Apple?
• What Was Steve Jobs Slogan?
• What Was Steve Jobs’s Biggest Problem?
• Why Did Steve Jobs Not Get Treatment?
• What Was Steve Jobs’s Personality Type?
• What Did Steve Jobs Have a Fear Of?
• What Does Steve Jobs Say About the Most Important Thing in Life?
• What Was Steve Jobs’s Diet?
• How Long Would Steve Jobs Fast For?
• Why Is Steve Jobs So Inspiring?
• What Was Steve Jobs’s Most Famous Speech?
• What Lessons Can We Learn From Steve Jobs’s Life?
• Was Steve Jobs a Toxic Person?
• Did Steve Jobs Ever Cry?
• Was Steve Jobs Emotionally Intelligent?
• How High Is Steve Jobs’s IQ?
• What Was Steve Jobs’s Greatest Skill?
• Why Is Steve Jobs the Most Influential Person?
• Why Is Steve Jobs a Great Leader?
• Why Is Steve Jobs Your Role Model?
• Was Steve Jobs the Best CEO Ever?
• What Is Steve Jobs’s Impact on Society?
• Why Does Bill Gates Respect Steve Jobs?
• Chicago (A-D)
• Chicago (N-B)

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Steve Jobs - Leadership Style

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Published: Nov 26, 2019

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