expository essay about vlogging

What Is Vlogging and Why Is It So Popular?

Vlogging involves recording videos of yourself and posting them online. Why has this form of content creation become so popular?

Vlogging is a trendy way to engage with an audience and increase your following on social media. Since the inception of Youtube, vlogging has increasingly become a popular form of content creation to the point that it is now a steady stream of income for many.

But what exactly is a vlog? And what makes it so popular? Let’s find out.

What Is a Vlog?

Vlog is short for “video log” or “video blog”, and it is content in video format; this can be edited or unedited footage. It often includes various supporting texts, images, or other elements to help highlight the content.

You’ll find many vloggers recording themselves by phone or with a camera, candidly sharing their everyday activities. However, a vlog can be about any kind of topic. Whatever it may be, the main goal is to get it out in front of the camera and connect with people.

Some of the common types of vlogs include daily routines, travel vlogs, QnA sessions, and family vlogs. All these types of vlogs can include more than one person, but the vlogger will always be the main center of attention.

A vlog can range from a few minutes to several hours long. Youtube tends to be the go-to platform for vloggers, but there are many other free video hosting sites where you can find this popular form of content creation.

Why Is Vlogging So Popular?

The concept of vlogging has been around for quite some time. You can trace it as far back as the 80s when Nelson Sullivan, an artist from New York, used to record vlogs around his city with the intention of turning the footage into his own TV show.

When the internet happened, it didn't take long for others to start posting clips of themselves online, where they shared travel experiences or daily routines. After the introduction of Youtube in 2005, vlogging took a leap forward and soon became one of the most sought-after forms of content creation.

Related: How to Start Vlogging: Tips for Absolute Beginners

Fast forward to today, all this craze around vlogging might make you wonder what makes it so popular.

Well, for one, vlogs are extremely engaging. It's a great way to grab an audience and connect with them. Through vlogs, people get to know more about you and vicariously experience your life.

Vlogging also gives you the freedom to express yourself. This method of content creation makes it easy for creators or influencers to share their journeys with viewers. Not only does an audience get to connect with their favorite star, but the sort of relaxed atmosphere of a vlog makes for easy-to-digest entertainment.

And, as with most content creation, you can profit from your vlogs. Who doesn't love making money by doing something they enjoy?

How Smartphones Have Impacted Vlogging

The continual progression of tech has an impact on vlogging too. For example, portable equipment—this is often what vloggers seek out.

Smartphones are inherently portable, and with the rapid advancements of smartphone camera technology, it makes it easy for vloggers to get the job done without the hassle of using heavy and expensive equipment.

Now, we can even record videos in up to 8K resolution on our mobile devices. Most models also have features such as optical image stabilization, slow motion, and autofocus, all resulting in video footage with decent production value.

Smartphones are also easier to carry than cameras; simply keep it at arm's length and start recording. There are many accessories, such as selfie sticks and pop-sockets, that make the process of recording vlogs effortless.

Editing your vlog is necessary. And, as there's an app for everything, editing can easily be done using smartphone video editing apps .

Vlogging Is More Than Just a Hobby

You might think of vlogging as just a fun hobby or a creative outlet, but people make good money by doing it—one of the reasons it's so popular. As this industry continues to grow, it might be the perfect opportunity for you to snatch up an audience and share your passions.

Inspiring the Dreaming Spires: The Power of Vlogging

‘I can’t think of any reason why someone would watch a vlog’, my dad asserted dismissively as I attempted to explain the premise of this article, ‘I just don’t get it’. Vlogging, it seems, is very much the product of a generation which has grown up accustomed to the boundless digital space of the internet. To my dad, vlogging may appear to be a sad conclusion to the development of television which had only just become a common household item when he was born, but it is far from the epitome of millennial narcissism. The fact is vlogging is the most democratic form of visual media. Its evolution as a popular genre of online entertainment has meant that anyone with minimal cost, skill and effort can now reach a global audience using technology which in some African countries is more commonplace than the light bulb.

We are now ‘prosumers’, producing and consuming content at the same time. In this sense, vlogging perfectly captures the zeitgeist of this generation and so it is no surprise that more and more people are trying their hand at it. But the value of vlogging extends beyond just entertainment. Vlogs allow you to see the world directly from someone else’s perspective like no other genre. It’s an intriguing experience and in light of the social makeup of Oxford’s latest intake, the university should be taking note. Oxford already spends over £5 million a year on outreach, visiting schools and running projects such as Uniq, and yet the student body remains a curiously untapped resource. Is this the missing link in Oxford’s access strategy?

Molly Gibson-Mee, a second year Classics and English student at Oriel seems to think so. Having followed the Oxvlog project through her first year, she was inspired to get into video making herself after revisiting her old school in North Devon where the dreaming spires of Oxford really were no more than dreams. ‘I came from that background of seeing Oxford as this inaccessible fortress’, and although she clearly enjoys engaging with her community of over 1000 subscribers, Molly explains that ‘It didn’t start from a desire to make videos, it started from a desire to talk about Oxford and promote access’.

Molly makes a variety of videos for her channel MollyatOxford , from interview advice to the more prosaic aspects of Oxford life, such as reading and essay writing. She also produces a series called Oxford Places in which she explores the city’s iconic locations, underscored by her spontaneous commentary. Her most popular video, a tour of her room at Oriel, has attracted over 100,000 viewers.

“A video which looks a bit shit can often be more effective in getting a message across”

Molly’s videos are making an impact too. She has already received comments on her videos from offer holders thanking her for the help and advice she provided during their application process. It is in these personal stories that one can see the value of vlogging. A Sutton Trust survey last year reported that four in ten teachers ‘rarely or never advise bright pupils to apply to Oxbridge’. If there is no support from the school, parents or anywhere else then YouTube constitutes a vital channel through which a potential applicant can connect directly with the Oxford community.

Equally attuned to these challenges is Simon Clark, a Physics graduate from St. Peter’s who was part of the first generation of Oxford’s YouTubers. ‘When I applied to Oxford, I searched on YouTube for “Oxford life” and there was nothing’. At the time, only the Said Business School had an active YouTube account. After uploading videos about his weekly life at the university, he went on to establish Oxvlog which he still oversees from Exeter where he is studying for a PhD.

Now a seasoned videomaker with more than 70,000 subscribers on his channel SimonOxfPhys , he has thought a lot about the value of vlogging and the role it can play in social access. ‘When you’re a student and you’re shown that university life is going to look like this, and it’s a slightly out of focus picture of an ethnically diverse group studying in a soft focus library, you know it’s not really going to be like that’. The whole point of a vlog, however, is that it isn’t professional, nor is it tainted by association with official channels. In vlogs, ‘people will see the information about what life is like at Oxbridge and think, “oh, it is actually really different to what people say, I don’t have to be able to speak Latin, they’re just going about their day like a normal student would”’.

On the surface, vlogging may seem rough-and-ready, even crude, but what makes it distinct from any other form video is its authenticity to which there is a subtle art. ‘The highest production value isn’t necessarily the best production value’, Simon explains, ‘a video which looks a bit shit can often be more effective in getting a message across’. Central to authenticity is not only presentation but substance. ‘They say a picture paints a thousand words, so a video is 30,000 words a second’ – ultimately vlogging ‘is the most efficient way of getting a boots-on-the-ground, personal perspective to applicants’. This perspective has to show ‘warts and all’ or the enterprise is self-defeating. ‘Oxford’s not for everyone’, as Molly clarifies, ‘but for those who can come and thrive here, it’s a broader range of people than you might expect’.

Consciously embodying this ‘boots-on-the-ground’ perspective are the videos of Viola Helen, a first year Classicist at New College. A long-time denizen of the internet, Viola began vlogging her gap year and decided to continue when she took up her place at Oxford in 2016. She adopts a similar approach to Simon when he first produced Oxvlog, recording her daily life in weekly episodes – ‘I wanted to vlog weekly at Oxford because I wanted to dispel all the myths and show prospective students what life is actually like’. But for Viola there is also a personal dimension to it: vlogging is ‘a memory for me so I can look back and see what I was doing during my university experience’. Vlogging, it seems, is a complex genre which, despite its simplicity, serves a multitude of purposes.

“For those who can come and thrive here, it’s a broader range of people than you might expect”

What can the university learn from all this? Perhaps we can conclude that if Oxford is to shape its own narrative and demonstrate that it is not in fact a socially exclusive old boys’ club then it must embrace the sort of online content which its own students are producing. Whilst these vlogs must remain de facto independent of official meddling, Simon suggests Oxford could provide funds with which the Oxvloggers could purchase a decent camera. It may not be too much either to ask the university to mobilise some of the fruits of its £4 billion endowment to publicise the fine work of Oxford’s vlogging community.

Educational inequality is clearly a structural issue in society at large and one which is much larger than Oxford’s admissions system but there is still more the university can do. My dad, and no doubt some key figures in Oxford’s administration, may not understand why anyone would watch a vlog but as Simon artfully puts it, ‘vlogging is a medium in the same way you can communicate ideas through an oil painting or a piece of music’, and in the struggle to define its image, Oxford might as well use all the weapons in its arsenal.

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What Is Vlogging? Definition & Impact on Digital Media

What type of content do you primarily create?

A “vlog” is a video blog, much like a “dog” is a dentist’s blog.

Vlogging has been part of the digital lexicon for quite some time now. But unless you're immersed in that online ecosystem, you may not understand vlogging in the modern sense or know the history behind the term.

In practice, it's the act of creating a visual diary that you share with others online. The approach has been around for decades now, and initially, the video content resembled homemade movies: low-budget, low-quality, and personal, with minimal editing.

Later, YouTube launched, and with it, vlogs took off. Taking advantage of the video cameras built into smartphones, and the free distribution enabled by nascent social platforms, YouTubers became a new media force, with corporate sponsorship dollars flowing to the highest view counts and production values rising in kind. 

Call it a movement, or call it a trend. Either way, the rapid proliferation of vlogs intensified the competition and made it more challenging to attract the spotlight in the ever-expanding social media landscape. 

With this dynamic in mind, let's dive deeper into the concept of vlogs, the history behind YouTube vlogging, and some best practices and tactics for starting a vlog of your own.

What is vlogging and when did vlogging start? 

Believe it or not, vlogging has been around in some form for decades. You could argue that the precursor to vlogging was the humble rise of the home video, which took off in a big way during the 1980s with the introduction of the consumer camcorder. Overnight, consumers began documenting themselves and others – and sharing their content – like never before.

Between the dawn of home videos and the YouTube boom, vlogging existed as a fledgling art form, albeit in a much more limited capacity due to the technological limitations of the early internet. 

Slowly, those limitations fell away, and in 2005, YouTube launched as an online platform where anybody could upload and share video content. YouTube channels sparked the vlogging renaissance. The simple, intuitive interface and ease of access to online audiences made the bloggers' lifestyle accessible and personable. 

As a viewer, you suddenly found yourself staring through a virtual window into someone else's life, following all their day-to-day interactions. As a creator, you could suddenly distribute your content with ease. A parasocial element soon emerged on both the producer and consumer sides. One of the earliest examples of a popular YouTube vlogger was LonelyGirl15 ; she first appeared in 2006, posting web-cam videos where she narrated her seemingly dull but intriguingly strange life from her teenage bedroom. 

Although LonelyGirl15 later turned out to be a scripted show with an actor playing a vlogger, it had captured audiences with its close, personal narrative. The addictive quality of that narrative also garnered the attention of companies looking to cash in on views to sell their products. In short, corporate sponsorship had officially crashed the party. 

How smartphones changed vlogging 

Soon after that, smartphones debuted. The video cameras built into every iPhone and Android device made shooting vlog videos as easy as extending an arm, tapping a button and babbling for 30 seconds. 

This new mobility changed the online ecosystem even further. It allowed individual creators to record cheaply and easily in locations previously inaccessible to one-person setups, such as remote areas like a high mountain peak or a far-flung travel destination. 

As the cost of smart phones dropped, so did the barriers to entry for vlogging. As of 2019, the total number of worldwide views for video content had grown to 2.6 billion. By 2022, it’s set to reach 249 million viewers in the US alone . 

The number of vloggers has exploded as well, and it keeps growing. Last year there were 38 million YouTube channels , up 23% from 2019. About 22,000 of those have more than 1 million subscribers.

However, with this massive proliferation in vlogging, the race to stand out among the noise also intensified. 

How vlogging is shaping digital media

The rise of smartphones not only changed the barrier to entry for vlogging. It reshaped production values for vlogging and how we, as a collective audience, view vlogs.

No longer confined to a browser window on a desktop computer, videos went mobile. With them came apps specifically designed to show those videos on mobile devices, such as Snapchat, Instagram Stories, and TikTok.

Simultaneously, companies sought to capitalize on marketing their content in these video apps. This strategy produced a new wave of scripted vlogs, video ads, and collaboration with influencers to promote brands and products. 

Corporate involvement also steered some vloggers into online stardom, and their success had a knockoff effect. Other vloggers, hungry for a slice of that online pie, tried to imitate the production values. They also attempted to follow the professional acumen needed to run a successful channel, hoping to turn their vlogging hobbies into lucrative businesses.

What makes a good video vlog?

Before you start a vlog of your own, it’s important to understand what makes a good vlog. Essentially, it comes down to a combination of factors, both in the planning and pre-production stage of your vlogging journey. It also depends on the equipment that you use.

1. Develop a niche

The first task individual creators must complete is finding their niche or their specific interest. From there, they need to narrow that interest, focusing their content around it to rank better in search results. 

After all, if you tag your videos as “sports,” it may quickly become lost in the online noise of millions of videos with the same tag. “Olympic rowing,” however? A subset of potential viewers may not only be more interested in a unique focus within a broader category, but they will be searching for it, too — and the competition won’t be as imposing.

2. Identify your target audience

Alongside your niche, you'll want to identify your target audience. You must know how to gear your content toward that audience's preferences. 

Again, with the Olympic rowing example: What kind of demographic is most likely to search for vlogs on that topic? What is their gender, median age, geographic location, and what other themes or issues may interest them? What rowing content are they already getting? How will yours be different, or better?

Then, ask yourself if the videos you want to make line up with what your audience wants. If not, you’ll have to find ways to interest them in a new topic — a challenging path — or adapt to something more in line with their existing interests.  

3. Publish and promote your content

On top of these two steps, you’ll also want to publish and promote your content consistently. This will build up a backlog of videos that your audience can share on social media. 

If folks are accustomed to your content appearing at a specific time, they’ll be more likely to tune in quicker, too. Those early views can be an essential ranking metric on a platform like YouTube.

4. Deliver value through your videos

Regardless of your audience or your niche, your content should always provide value. Perhaps you're helping others by building a sense of community in allowing them to follow along with your daily life. Or maybe you're showing your audience how to solve a problem or allowing them to access areas of the world to which they can't travel. Maybe you’re just making them laugh or feeding their obsession with a captivating topic. Whatever your specialty, to be a successful vlogger, it's essential that you create content that serves a purpose and enriches your viewers' lives.

5. Always invest in your equipment

Lastly, you’ll need to invest in a decent camera, microphone, and other lighting equipment to make your videos shine. On top of this, you need a user-friendly editing tool to polish those videos before you publish. That’s where Descript comes in.

Maintain Pro Video Quality With These Vlogging Best Practices

We believe Descript is an essential tool that’s been missing from the vlogging landscape: a user-friendly way to turn ideas and insights into video that’s both intellectually and visually compelling.

As a vlogger, Descript gives you the best of both worlds. It gives you access to a commercial-quality editing tool, and it keeps the small-budget concerns of an independent creator in mind, too. 

Using the Descript app, you can maintain professional video quality by:

• Editing your video in the transcript.
• Creating B-Roll.
• Adding music, title text, image overlays, zooms, fades, and transitions between clips using Descript’s all-in-one video editing tool .
• Adding subtitles to your videos using Fancy Captions .

Vlog platforms to use

As of today, YouTube still reigns supreme in vlogging, although it faces stiff competition from platforms like Instagram and TikTok. If you’re unsure which platform to go with, remember that the type of vlogging you intend to do will dictate your final choice.

For example: If you want to script long-form videos, YouTube remains the best option; platforms like TikTok focus on shorter, bite-sized content.

Think about your audience too. YouTube runs the gamut of ages and demographics. If your audience is primarily GenZ, you may want to consider switching courses and going with TikTok instead.

Finally, it’s important to remember that the vlogging landscape is ever-changing. It’s safe to assume that evolution will only continue.

For more on video editing, exciting new features, and how to adapt to the vlogging times, check out Descript’s full blog .

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Blogs, Vlogs, and Video Essays

Introduction.

• A blog is an online journal that is regularly updated. Blogs are often devoted to writing or “posting” about a particular topic. Unlike private journals, blogs encourage readers to interact through written feedback, and bloggers often provide links to similar or useful sites. In this way bloggers help create an online community, or social network, of people who connect and share information and opinions about a topic.
• There are many sites available that allow you to create blog space for free. Blogger, Tumblr, and WordPress are among the most popular, and creating blog space on these sites is as easy as creating an account, pointing and clicking on style options, and then posting your text and images.
• A video blog or video log, usually shortened to vlog , is a form of blog for which the medium is video, and is a form of web television. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in one take or cut into multiple parts. Vlog category is popular on the video-sharing platform YouTube.
• Much like photo essays and traditional essays, video essays tell a story or make a point. The difference is that video essays use video to present the information.

Dos and Don’ts

• Do keep blog entries short and don’t include too many ideas at once. Don’t take too long getting to your point.
• Do write clearly and concisely. Remember that your reader may be reading your post quickly, so by writing clear, short paragraphs your reader can easily grasp the point you’re making.
• Do use keywords (terms or ideas) which relate to your topic. Keywords will help both search engines and individual users find your blog more easily, which will increase your readership.
• Don’t use jargon or terms your readers might not understand.

Audience and Voice

Who will be your target audience for your blog? Who will be likely to read it? Who do you hope will read it? Keeping your audience in mind will help you be more effective from the very beginning.

The same idea applies with voice. A friendly, conversational style is what usually works and it’s your personality or voice, along with interesting content that is going to hook the reader. Your voice will identify you and your blog: Do you want to be funny? Ironic? Edgy? Snappy? Passionate? Find a tone that is natural to you.

Getting and Keeping Your Reader’s Attention

Make sure your opening is lively and hooks your reader so he or she wants to read on.

Using effective headlines for your posts will bring attention to your blog. Make them descriptive and clear. Give your headlines some thought; keep them short, include keywords, if possible, and design them to grab the reader’s attention.

What is going to make your reader return to your blog? Have something interesting, funny and / or substantial to say. Write about experiences and memories, interesting articles, websites and books, and consider interviewing interesting people.

Readers are most likely to respond to your blog, especially initially, if you ask their opinions.

A Web of Information

Link to other sites to establish a web of information and people with similar interensts, but don’t just provide links. Have something interesting to say so the links you provide establish you as a person in a network. Let your voice add to the online conversation about your topic.

Be sure to give credit where credit is due. Don’t pass off someone else’s idea or information as your own.

Wait 24 Hours

If you’re writing about a topic that makes you especially emotional (angry, frustrated, sad, etc.), or if you have written a post that is especially personal and revealing, wait 24 hours before you post it to make sure you really do want to post that particular entry.

Be sure to make time to edit and proofread your entries before you post. Don’t post any writing that is poorly written, hard to follow, or has spelling or grammar errors.

Announce Updates

Remember to announce to your readers how often you will update your blog, and make it realistic depending on your lifestyle and schedule.

In recent years Vlogging has evolved into a giant community on social media where people can release any information that they want. Vlogs are a unique way for people to help people in so many aspects of their lives. Written Blogs can’t provide a visual design in the ways Vlogs can deliver deeper context through imagery.

Video logs (vlogs) also often take advantage of web syndication to allow for the distribution of video over the Internet using either the RSS or Atom syndication formats, for automatic aggregation and playback on mobile devices and personal computers.

Vlogging saw a strong increase in popularity beginning in 2005. The most popular video sharing site, YouTube, was founded in February 2005. The site’s co-founder Jawed Karim uploaded the first YouTube vlog clip Me at the zoo on his channel “jawed” in April 2005. The ordinary “everydayness” and “dry aesthetics” of Me at the zoo set the tone for the type of amateur vlogging content that would become typical of YouTube, especially among YouTubers. By July 2006, YouTube had become the fifth most popular web destination, with 100 million videos viewed daily and 65,000 new uploads per day. The Yahoo! Videoblogging Group also saw its membership increase dramatically by August 2005.

Many open source content management systems have enabled the inclusion of video content, allowing bloggers to host and administer their own video blogging sites. In addition, the convergence of mobile phones with digital cameras allows publishing of video content to the Web almost as it is recorded. Radio and television stations may use video blogging as a way to help interact more with listeners and viewers.[citation needed]

Youtube has become a popular platform in order for people to express their emotions to create a giant social community. It has created a place to bring strangers together to reassure each other of their own experiences for any time and place. The emotional exchange and support that Vloggers seek due to a sizeable amount of friendly comments makes making bereavement Vlogs a united and common act.

Hosted in Los Angeles, California, VidCon is an annual convention that allows YouTube content creators and viewers to come together in order to share content ideas and business contacts. The first VidCon event was held on July 10 and 11, 2010, and has now become the largest in-person gathering of Internet creators, viewers, and representatives. This convention realizes that the ways in which society entertains, educates, shares, and communicates are being revolutionized, and chooses to highlight this fact via panels, meet and greets, and talks given to audiences at the convention.

Video Essays

When you make a video essay, you can use video, pictures, text, music, and / or narration to create a video essay that is powerful and effective. If you think about, many music videos are actually video essays, so chances are, you know a lot more about video essays than you might think. And, because the creation of videos for YouTube has become so popular, many professors are assigning video essays as an alternative to traditional essays. The sample video essay linked at the right will give you a good idea about how videos and essay come together to create an argument in a video essay. Just click on the image to visit the link.

The process for creating a video essay isn’t that different from creating a traditional essay—at least in the beginning. However, you’ll be working with a lot more technology as you put a video essay together. Still, thanks to some excellent video editors, creating a video essay isn’t as difficult as it may seem.

The following steps will help you get going with your project:

• Develop a topic. Using traditional prewriting, work to narrow your topic into something specific. If you’re telling a story, think about good elements of narrative. If you’re making an argument in your video essay, think about the elements of effective argument. Once you have your topic and angle, you’re ready for the next step.
• Create an outline and a basic script for your video.
• Collect your images. You can use still images and / or video you film yourself, but you’ll need to plan for more pictures or footage than you’ll need in order to have plenty of good content to work with.
• Collect your voice files and / or music. Free Creative Commons music can be found at the Creative Commons Legal Music For Videos site.
• Upload your files into your video editing software and begin the process of creating your video essay. Windows Movie Maker and iMovie for Macs work well, and you can find other options for free movie-editing software on the web.
• Share your video essay. You can share your video essay with the world on your web page or on YouTube.

Key terms include:

• Blog: an online posting, often informal, that is regularly updated. Blogs are normally dedicated to one topic.
• Vlog: a form of blog for which uses video instead of text.
• Video essay is an essay told (or read aloud) in video form.

“Blog Considerations.” By Excelsior Online Writing Lab. Retrieved from: https://owl.excelsior.edu/online-writing-and-presentations/blogs/blogs-considerations/ Licensed under: CC-BY

“Blogs.” By Excelsior Online Writing Lab. Retrieved from: https://owl.excelsior.edu/online-writing-and-presentations/blogs/ Licensed under: CC-BY

“Video Essays.” By Excelsior Online Writing Lab. Retrieved from: https://owl.excelsior.edu/online-writing-and-presentations/multi-modal-writing/multi-modal-writing-video-essays/ Licensed under: CC-BY

“Vlog.” By Wikipediam.org. Retrieved from: https://en.wikipediam.org/wiki/Vlog Licensed under: CC-BY

ENG124 KnowledgePath – Research and Writing in the Disciplines Copyright © by The American Women's College and Jessica Egan is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

How vlogging promotes a destination image: A narrative analysis of popular travel vlogs about the Philippines

• Original Article
• Published: 31 July 2019
• Volume 15 , pages 244–256, ( 2019 )

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• Rachel Luna Peralta 1  

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This paper critically examines the potential and use of video blogs or vlogs shared on Facebook for creating a destination image. In particular, it makes an in-depth analysis of the travel vlogs about the Philippines created by popular non-Filipino travel vloggers—Lost LeBlanc, BecomingFilipino, Nas Daily, and Drew Binsky. The data were gathered through a qualitative content and narrative analysis of the user-generated videos posted on the travel vloggers’ Facebook accounts. Content and visual analysis of the videos as well as viewer responses support the argument that travel vloggers and their respective vlogs play a key role in creating an online destination image of a place. Stories and images in vlogs vividly create destination images necessary and fundamental for place marketing. Travel vlogs are representations of destination experiences, from which public and private tourism agencies can use in their promotional/marketing agenda.

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Peralta, R. How vlogging promotes a destination image: A narrative analysis of popular travel vlogs about the Philippines. Place Brand Public Dipl 15 , 244–256 (2019). https://doi.org/10.1057/s41254-019-00134-6

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Here’s why vlogging is this generation’s newest career path

• 02 July, 2019
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Catching up with this generation’s trends, social media platforms have provided us great convenience to staying updated. Today, social media has again done it by devising a whole new avenue for different careers such as brand ambassadors, and bloggers, to name a few.  But among these directions, vlogging has surfaced to be the most achievable for its towering dependence on one’s self. 

The word vlog came from the term “video log”, which was defined as “a personal website or social media account where a person regularly posts short videos.” It was coined in the 1980s, where Nelson Sullivan had created a recorded video around New York City and South Carolina. 

Later on, it transpired globally and was also introduced in the Philippines. 

A lot of social media platforms paved the way for vlogging to popularize in the Philippines. However, the most utilized is YouTube , a video-sharing website established by Chad Hurley, Steve Chen, and Jawed Karim back in 2005.   Vlogging mobilized YouTube since it provided a free platform for aspiring vloggers to share their own content. Although it was made available to audiences worldwide, only those who owned a personal computer with an internet connection are able to use it.

After years of innovation, YouTube became handier–thanks to the invention of smartphones that granted easier access to audience’s reach. Thus, boosting vloggers into a wider sphere. In addition to this, the advent of smartphones also made it possible for vloggers to extend their content outside of their homes. 

With this in mind, does the current state of vlogging make it a sustainable career?

There are several vlog categories patronized by the audience today. Examples are review and unboxing products, comedy vlogs, travel vlogs, beauty, fashion or fitness vlogs, how-to vlogs, gamer, lifestyle vlogs, and a lot more. Therefore, there are numerous unique contents a vlogger may opt to create. 

Aside from content making, the equipment needed for production is quite attainable. Most vloggers make use of high-quality cameras–but again, the birth of smartphones has made video making easier and possible.

Of course, microphones are also necessary for audio quality. The cheapest microphone for vlogging is sold in the market at around P800 (around $16) .  Lastly, the post-production or the editing and uploading essentials. Even if you don’t have your own laptop and internet connection, computer shops are scattered all over the metro. Rental ranges from P10-50 per hour, which makes it manageable for aspiring Filipino vloggers to pursue their dreams!

In an article by INQUIRER.net , Filipino vloggers such as Michelle Dy, Wil Dasovich, Ranz and Niana, AC Bonifacio, Pamela Swing, and Erwan Heusaff have risen and made names for themselves. 

Moving onto the other side of the topic, how much can a YouTube creator earn from vlogging?

There are two ways in order for a vlogger to earn money from YouTube, through Youtube Red subscriptions and through advertisements.

Youtube Red subscriptions, also known as YouTube premium, is where viewers can get special benefits of watching videos without ads, however with a monthly recurring fee. YouTube calculates the amount a YouTube vlogger earns based on the length of time the viewers watch his/her content compared to other contents.

Vloggers also profit from advertisements. Large companies invest tons of money in advertisements since this informs the market of their available product. A YouTube vlogger can be paid directly to mention a certain product, or do a review about it.

Aside from that, there’s also a program called Google AdSense that allows YouTube vloggers to profit from their very own channel. A vlogger has to be under the YouTube Partner Program (YPP) for his or her content be monetized through Google AdSense. Having a minimum of 1,000 subscribers and at least 4,000 worth of watch hours, or the total calculated amount of time spent by viewers on one’s videos, in the last 12 months, are some of the requirements to monetize through ads. Google AdSense will then serve as a platform to match advertisements to a YouTube channel.

To elaborate on how Google AdSense works, companies pay Google to flash an ad on a corresponding YouTube video. A YouTube vlogger earns a specific amount of money whenever one of the videos on the YouTube channel is clicked by a viewer. According to Techglimpse.ph , f or every 1,000 views on YouTube, a vlogger can earn a rate of P12.82 (est. $0.25) to as much as P200 (est. $4).

Filipino YouTube vlogger Cathy “Alex” Gonzaga, mentioned in an interview about “Google-prefered” channels or a list of channels prioritized on the social media platform. This list is mostly composed of foreign vloggers. She also added that the CPM (cost per mile) depends on the country’s audience a vlogger caters to. 

These content creators are generalized based on their subscribers, likers, and viewers. The more they have of these, the more companies that invest in them. The more videos they post, the more income they earn!

There are no signs of hitting the breaks in the world of vlogging. Anyone can achieve the dream of being a vlogger since as mentioned before, this is dependent mostly on how you want to brand yourself. An aspiring person must always keep in mind a quote by Israelmore Ayivor , “ Success is not obtained overnight. It comes in installments; you get a little bit today, a little bit tomorrow until the whole package is given out. The day you procrastinate, you lose that day’s success.” No one is able to achieve overnight fame, therefore everyone must work hard, be patient and be persistent if they want to achieve their desired goals.

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The future of vlogging: a promising and lucrative career path.

Introduction :

In the fast-paced world of digital media and content creation, vlogging has emerged as a dynamic and influential medium. But is vlogging a sustainable career with a promising future? In this article, we delve into the potential and scope of vlogging as a long-term and rewarding profession, exploring the reasons why it has become a viable career choice for many individuals.

• The Explosive Growth of Vlogging

Vlogging, short for “video blogging,” has witnessed exponential growth since its inception in the early 2000s. It began as a niche hobby where people shared their daily lives, thoughts, and experiences via video. However, it has since evolved into a multifaceted industry that encompasses a wide range of topics, from travel and lifestyle to tech reviews and educational content.

• Diverse Revenue Streams

One of the key indicators of vlogging’s future potential is its diverse revenue streams. Successful vloggers can earn income through various means, including:

a. Advertising Revenue: Platforms like YouTube offer ad monetization, where vloggers earn a share of ad revenue based on views and engagement.

b. Sponsorships and Brand Collaborations: Vloggers can partner with brands for sponsored content, product placements, and endorsements, providing a substantial income source.

c. Affiliate Marketing: Promoting products or services through affiliate links can generate commissions for vloggers when viewers make purchases.

d. Merchandise Sales: Vloggers often sell branded merchandise, such as clothing, accessories, and digital products, to their dedicated fan base.

e. Patreon and Crowdfunding: Platforms like Patreon allow vloggers to receive direct support from their viewers, offering exclusive content and rewards to patrons.

• Increasing Audience Engagement

One of the reasons vlogging has a bright future is its ability to foster strong connections between creators and their audiences. Vloggers often share personal stories, engage with comments, and host live streams, creating a sense of community and loyalty among viewers. This deep engagement not only builds a dedicated fan base but also opens up opportunities for monetization and collaboration.

• Vlogging as an Educational Tool

Beyond entertainment, vlogging serves as a valuable educational tool. Vloggers can share their expertise, knowledge, and experiences on a wide range of subjects, including cooking, technology, fitness, and more. This educational aspect of vlogging is likely to continue expanding, making it an essential medium for learning and information dissemination.

• The Influence of Technology

Advancements in technology are poised to enhance the future of vlogging. Key developments include:

a. High-Quality Equipment: As cameras, microphones, and editing software become more accessible and affordable, the production quality of vlogs continues to improve.

b. Augmented Reality (AR) and Virtual Reality (VR): These technologies promise to create immersive and interactive vlogging experiences, pushing the boundaries of creativity and engagement.

c. Live Streaming: Real-time interaction with viewers through live streaming is becoming increasingly popular, allowing vloggers to connect with their audience in new and exciting ways.

• Diversification and Adaptation

Vloggers are not limited to a single platform or format. Many successful creators have diversified their content across multiple platforms, such as podcasts, newsletters, and social media. This adaptability ensures that vloggers can reach their audience wherever they are, reducing the risk associated with platform changes and shifts in viewer preferences.

Conclusion :

The future of vlogging is promising and offers a wide scope for those passionate about creating video content. With multiple revenue streams, growing audience engagement, and ongoing technological advancements, vlogging has evolved into a sustainable and lucrative career path. Aspiring vloggers should be prepared for the challenges and competition, but with dedication, creativity, and a unique voice, they can carve out a successful and fulfilling future in the world of vlogging. Whether you are considering a career change or simply exploring new opportunities, vlogging remains a dynamic and exciting choice with a bright future ahead.

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Expository Essay Writing

Expository Essay Topics

Good Expository Essay Topics to Impress Everyone

Published on: Apr 30, 2020

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An expository essay is a genre that investigates a topic in detail. This paper examines, evaluates, and expounds on an idea, concept, event, object, or subject. Writing this essay type is an important component of academic assignments.

If you are a high school or a college student, writing an expository essay will be mandatory for you. The first thing to make your essay impressive is to choose an amazing title. After that, it is the writer’s first attempt to motivate the audience to read the entire document.

In case you are assigned to write an essay and are looking for some amazing themes. Continue reading this blog to get sample expository essay topics.

How to Choose an Expository Essay Topic?

The importance of an interesting essay topic can not be overlooked. While reading an essay, it is the first thing that a reader comes across. With this, they would decide whether to continue reading or not.

Deciding on the topic for your writing piece can be challenging. Students often find themselves with writer’s block and cannot think of creative ideas for their essays.

Follow the steps given below to come up with an engaging expository essay topic.

• Brainstorm ideas and make a list -  Brainstorming is a great way to come up with a topic. Make a list of all the ideas that interest you and your audience. At this point, you do not have to gather only good ideas.
• Evaluate the topic -  After preparing a list of ideas, analyze which topic is appropriate. For writing an expository essay, make sure that the topic you choose can be explained in detail.
• Narrow down the topic’s focus -  Once you have chosen a topic, focus on specific aspects. Broad topics will make it difficult for the writer to explain and support the argument.
• Check for sources -  The last but most important step is to check for credible sources of information for your selected topic. Here, the writer needs strong supporting evidence to explain the topic in detail.

Expository Essay Topics for Students

Have a look at the following list of topics for expository essays to get a better idea.

Expository Essay Topics for Middle School

• Explain your first experience in the school?
• Describe your perfect place for vacations.
• Explain your experience of studying online.
• Describe the consequences of Covid-19 on studies.
• Explain what influences families have on the personality of an individual?
• Describe what productive hobbies a middle school student should have?
• Describe the qualities of a good instructor.
• Explain how role models can help you become a better person?
• Describe the advantages of having a pet in the house.
• Describe the meaning of true love.

Expository Essay Topics for Grade 7

• Explain why wearing uniforms can be beneficial for students?
• Talk about the things you want to change in the world, and why?
• Explain why some girls like wearing makeup in school?
• Describe how important it is for the children to spend time with their parents?
• Explain the impact of smoking cigarettes on teen’s health.
• Describe how a person can stay fit and healthy.
• Explain how important it is to have a balanced diet?
• Distant learning vs. traditional learning? Which is better?
• Explain why students should not be given homework?
• Explain how the education quality in public and private schools differs?

Expository Essay Topics for Grade 8

• Explain the theme of your favorite book.
• Explain how a seed becomes a plant?
• Explain why we should not consume processed foods?
• Explain the effects of social media platforms on our lives.
• Describe the effects of pollution on marine life.
• Explain how to keep oral hygiene?
• Why is being immortal a good thing?
• Using strong evidence, explain how to identify if someone is lying?
• Explain the things and habits that affect your memory?
• Describe the consequences of getting bad grades on academics.

Expository Essay Topics for High School

• Explain gunpowder invention.
• Describe the French Revolution.
• Discuss the causes and effects of the Vietnam War.
• How Jazz music affects our brain?
• Explain what characteristics make a person famous?
• Explain a particular psychological disorder.
• How different is it to connect with people online and in person?
• Explain how science helps people live a better life?
• Explain the pros and cons of artificial intelligence.
• Explain the invention of an object of your choice.

Expository Essay Topics for College

• Pick a planet and explain what it would be like to live there?
• Explain what you want to invent for the world?
• Explain how a particular lifestyle or dieting pattern affects the environment?
• Explain life in 25 years and the technological advancements that will take over.
• Explain why teachers should be available for students after school hours as well?
• Explain why there should be some restrictions on the use of social media for teenagers?
• Describe why an employee should be a good team player?
• Describe the consequences of selling drugs on campus.
• Explain why constant fighting between siblings can be alarming?
• Explain why the gang culture is spreading drastically?

Expository Essay Topics on Social Issues

• Describe the importance of learning social values.
• Describe how gun control laws can influence people’s lives?
• How do the needs of people change with time?
• Explain how to help the homeless and prevent homelessness?
• Describe a social work you took part in, and how did it make a difference?
• Explain how obesity socially affects people and their thinking?
• Explain one social issue that largely prevails in your country.
• Describe how people’s attitudes towards mental illnesses have changed during a decade?
• Have parenting roles changed over time? Explain how?
• Explain what can be the possible ways to control pollution.

Expository Essay Topics on Health

• Describe how dieting for weight loss can be dangerous for health?
• Explain why late-night munching is harmful?
• What are the causes and effects of obesity?
• How is fast food harmful to mental health?
• Explain how eating disorders result in disturbed sleeping patterns?
• Explain how AIDS and poverty are related?
• Explain how a healthy body impacts an IQ level of a person?
• How important is the environment for the stability of mental health?
• Explain what diet a student should have?
• What are the causes and effects of malnutrition?

Expository Essay Topics about Education

• Discuss the causes and effects of teaching techniques on learning.
• What are the causes and effects of teaching sex education in schools?
• Explain how can our education systems are modified?
• What is the significance of homeschooling?
• Explain why students should be given the liberty to choose their subjects in school?
• Should college scholarships be granted based on sports performances?
• Explain why higher education is important for a successful career?
• Explain how can the quality of education can be improved??
• Explain why students should be taught foreign languages in schools?
• Describe the qualities of a good teacher.

Expository essay writing can be challenging if your knowledge about the topic is limited. It is important to know that while writing such college papers, a writer has to share his point of view. Only stating the facts will be monotonous for the readers.

Also, keep in mind to follow a defined structure for the content. Moreover, the traditional essay outline of an introduction, body, and conclusion should be included in the document.

The introduction paragraph should be well written and provides a defined thesis statement. Then comes the body paragraphs that present all the explanations and descriptions of the topic. However, make sure to keep the body of your essay informative and organized.

Conclude your essay with strong closing lines to leave a lasting impression on the readers.

If the expository writings give you a hard time, get help from the professionals. They will help you by providing great comparison and contrast along expository essay ideas to score well.

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