google web stories case study

Google Visual Stories (aka Web Stories): A Complete Guide

[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.11.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]

This is a Complete Guide for Google Web Stories.

We are going to cover:

[/et_pb_text][et_pb_text module_id=”what” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”]

What are Google Visual Stories (also called Web stories)?

Google Web Stories look and behave very similarly to Instagram or Facebook Stories.

Web stories are mobile-focused (you can view them on desktops, but they are meant to be consumed on phones) visual, tappable slides that blend video, audio, images, animation and text. The individual slides allow you to share brand narratives that users click thru to experience the story you want to tell.

[/et_pb_text][et_pb_image src=”https://clappingdogmedia.com/wp-content/uploads/2021/10/Screen-Shot-2021-10-31-at-8.06.58-AM.png” alt=”Google Web Story” title_text=”Google Web Story” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text module_id=”view” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”]

How do you view Google Web Stories on the web?

How users experience Google Web Stories is a key differentiator to the stories in Insta and Facebook.

The big deal with Google Stories is that you own them.

They don’t get published directly on social media, they are posted on your own website. Because of this visual stories appear on your site, in search results, on Google Discover and can be used in emails.

You can find Google Web Stories on the search results page on the Chrome or Safari app on your mobile device.

The search results page on mobile is divided into multiple “stacks” Googles’ Visual Stories have their own stack.

[/et_pb_text][et_pb_video src=”https://clappingdogmedia.com/wp-content/uploads/2021/10/RPReplay_Final1635678289-1.mp4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][/et_pb_video][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”]

Check this out. I googled “Halloween Treats” using the Chrome app on my iPhone. As the page scrolls you can see the different stacks:

• Other Related Searches
• Website (Delish.com) Recipes
• People Also Ask
• Visual Stories
• More Websites

Web Stories are categorized as its own kind of content just like video or podcasting content is considered independent channels.

[/et_pb_text][et_pb_text module_id=”like” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”]

Why We Like Google Stories more than Insta and Facebook Stories

The ability to post them on your own site is what makes them different from other story experiences. In addition, you can include links- on every slide.

This bears repeating. You can post unique links on every single slide.

So from an SEO perspective (our favorite perspective) this is just another way to send a lot of traffic to your site.

We also love Google stories because they don’t expire in 24 hours. They live on forever.

[/et_pb_text][et_pb_text module_id=”seo” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”]

What are the SEO Benefits of Google Stories

In full transparency, the story that we created for this blog post is the first one we have ever done. So we don’t have traffic reports from our own site to report on.

However, we do have several clients who have used Web Stories  as part of their content marketing strategy, so we can share their experience.

One client, who is a food blogger, got 10,000+ new visits in one day after posting a story on a popular peach cobbler recipe. After this initial success, she created several additional stories for popular recipes. Many of them got crazy traffic, but not all of them.

It is also worth mentioning that the web stories that spiked their traffic were for very timely recipes, the Peach Cobbler story is not driving significant traffic to the site now, in late October.

I also found this post from another foodie (not our client) who had similar experiences.

She says, I thought this wouldn’t work but it actually did. I did this by creating stories for my top and average working posts. The stories that showed a sudden spike and increase in traffic were my popular posts.

Similarly, we found this article by WordLift who claims their traffic was boosted by 504% by using Google Web Stories.

[/et_pb_text][et_pb_text module_id=”howto” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”]

How to make a Google Visual Story

Step 1: pick a visual editor.

Download the Web Story editor plug-in for WordPress or use other web story editors such as ProductStories for Shopify or  Make Stories , or Newsroom AI. We use the Web Story plugin from WordPress.

Step 2: Create the Web Story

Map out a solid storyboard. 

The best web stories are crafted like a story with a beginning and an end. Crafting the story includes writing the copy, selecting visuals, animation, audio, and video for each page in the story. Visual composition is important. (Important to note that the web stories format is vertical, like the screen on a mobile phone.)

The WordPress plugin (as I am sure the other tools are too) is a Simple Drag & Drop interface that has pre-built templates!  WAHOO! Of course, you can import your own custom fonts, create your own templates, upload your own videos, audio and images. You can even incorporate quizzes and polls.

Step 3: Publish the story

Once you have completed your Web Story and feel confident of its media, layout and text you are ready to publish.

From a linking standpoint, you can add links to external supporting content.

Deep-linking to specific pages in your Web Story is also an available feature.

Since a web story is a collection of pages, it is possible to drive the users to a specific page within the story.

[/et_pb_text][et_pb_text module_id=”#tips” _builder_version=”4.11.1″ _module_preset=”default” text_line_height=”1.9em” global_colors_info=”{}”]

Tips for Creating Web Stories

• Link all of your stories from a single landing page on your site like Cook with Kushi.  If you embed the stories within a post, it will ruin page speed.
• Your content has to be excellent , content is still king.
• It is recommended that each story has  5 to 20 slides. Stories that are only 2-3 slides long and force the reader to the website for any useful information about the proposed topic is NOT good user experience. In other words, don’t tease the user give them helpful info within the story.
• Make sure that you use a variety of media — images, sound, video… you know make the content engaging.
• Videos should be no longer than 15 seconds and should have subtitles.
• All video content should be showcased in portrait not in landscape mode so that the viewing experience is optimized for mobile devices.
• The minimum recommended font size is 24.
• Google has a whole page decided to t ips on best practices for making an engaging Google web story check it out.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

You Might Also Like...

LinkedIn SEO: Simple Profile Tweaks for Increasing Your Organic Reach

Maximizing Your Blog’s Impact: Exactly How to Optimize Any Article in 2024

Improve Your SEO with our Go-To ChatGPT Prompts

• SEO Services
• White Label SEO Services
• SEO for Financial Services
• SEO Power Hours
• Case Studies

Sign up and get a custom website review

It’s full of recommendations to help your site rank well on Google.

• Privacy Overview
• Strictly Necessary Cookies

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

What you can learn from Google web stories examples

One of the best ways to improve the quality of your web stories is to learn from Google web stories examples.

Coming up with ideas for web stories isn't always easy. In fact, more often than not, you can struggle quite a bit before a decent idea comes to mind. Fortunately, there is an effective way to ease up this process. Namely, you can check out Google examples and use them as a great source of inspiration. Then you can easily use web stories for a marketing campaign . But, to learn the right lessons from Google, it is paramount that you know what to pay attention to. So, let's see what you can actually learn from Google web stories examples.

How to learn from Google web stories examples

As it is not, Google places a lot of value on web stories. It doesn't take much research into their business practices and SEO updates to learn just how valuable web stories are to Google. Therefore, it is worthwhile noting that they take great care in picking and showcasing web stories on their site . If you are smart, you will learn from these stories and ensure that yours are properly designed and in accordance with current trends.

Identify what they are trying to say with the story

The first thing you can notice with Google web story examples is that they have a clear message. Each and every story gives you an idea of what it is about, at first glance. If you open the story, you will likely head to a story carousel, where they will further elaborate on the initial idea. But, it is hard to overstate the importance of the first story. It, by design, catches your attention and gives you just enough so that you have a vague understanding of what the carousel is about. But, not enough so that you don't feel obliged to watch.

Visual information

Another aspect to take notice of is the visual storytelling . Apart from what is written, try to see how the image behind relates to the written content. In almost all cases, you will see that it both highlights the content, and add something to it. Either a different frame of reference in which to interpret the written content. Or another bit of information that is missing. In either case, you need to understand the role of visual information in Google's web story examples before you make your own. If you don't understand what is visually conveyed, and how, you won't be able to make your stories engaging.

Design and brand connection

At the bare minimum, every story showcased in Google's selection has a logo attached. The first story should always have a clear indication of who is posting it. But, apart from that, you can notice that the logo isn't simply pasted on without second thought. The colour palette, the negative space of the image, the placement of written content. You need to keep all of these aspects in mind in order to properly place your logo. The most common place is at the top left of the first image. But, as always, this is prone to change. The key thing is knowing how to design the web story so that it properly showcases the brand.

Important lessons about creating web stories

Unfortunately, you cannot learn how to make decent web stories by simply reading about them. As it is with all marketing content, you need to experiment and see what works with your brand. And you need to see how your audience responds to your content. The more you do so, the easier it will be to incorporate specific ideas that you see within Googles examples. And, to help you start, we will give you a couple of pointers to keep in mind.

Minimalism is always a good idea

The whole idea of story content is to present relatively complex ideas in a bite-sized format. Good web stories always have something to say. And if you pay attention to Google's web story examples, they tend to use as few resources as possible to say it. So, once you start making your own, try to adapt minimalism as much as possible. Both with visual and written content. The more you are able to condense your information, while not making it too vague, the easier it will be to come up with web stories.

Quality over quantity

While you will likely feel pressed to post your web stories as often as possible, we would advise patience. Yes, posting something is better than posting nothing. But, a single, well-made web story can be far more effective than a large number of subpar ones. Especially if you keep it in line with your brand . Remember, you are not limited by social media that your stories can only stay online for 24 hours. Through StorifyMe, you can integrate your web stories with your website and have them stay there for as long as you need. So, when you start creating stories, try to dedicate as much time and effort as necessary.

Consult with professionals

The final piece of advice we have for you is to not shy away from professional help. Visual designers spend years learning how to promote brands, design alluring content and guide people's attention. Therefore, it only makes sense that you make full use of their knowledge and experience. After all, there are likely to be a top of useful details that you simply aren't aware of. And the sooner a seasoned professional can point you in the right direction, the better.

If you are attentive and studios, there is a ton you can learn from Google web stories examples. From getting concept ideas for your web stories to picking up on subtle design trends. The key thing is to have a good understanding of your brand, and how it works within the story format. If you aren't sure about a certain aspect of creating web stories, consider talking with a professional designer. The more input you get from people with more experience, the better.

Related blogs

What’s mobile app marketing: Trends that will define mobile in 2024

Effective Ways to Monetize Your Mobile App: A Marketer's Guide

How to Leverage App Reviews and Ratings to Increase Downloads

Create your first story within a minute!

AI-powered assistant will do all the heavy lifting for you, allowing you to focus on what you do best - engaging with your audience.

Outreach Monks

• Country Specific
• Case Studies

Website visitors scrolling endlessly through text and the occasional static image…  It’s a familiar sight, isn’t it?  Google Web Stories shatter that outdated experience.  This guide is your blueprint for transforming passive viewers into active participants with dynamic, immersive content.

What are Google Web Stories?

Google Web Stories are a visually rich way to tell stories on the web. They’re designed especially for mobile phones and can include videos, images, text, and animations to create an immersive experience. Think of them like bite-sized presentations that users can easily tap through, similar to what you see on mobile apps like Instagram and Snapchat. Including professional headshots generated by ai can enhance the storytelling experience and add a personal touch to your web stories.

Here’s where Google Web Stories really shine:

• Search Power: They can surface in Google Search results, the Discover feed, and be easily linked from social media – maximizing your content’s visibility .
• Customizable and Evergreen: Unlike social media Stories that disappear, Web Stories live on your website. You can create evergreen content , update existing stories, and fully tailor them to your brand.
• Diverse Storytelling: Google Web Stories excels at everything from first-person narratives and quick updates to listicles, product showcases, and even tutorials – the possibilities are endless.
• Embeddable and Shareable: Web Stories are individual pages on your website, meaning they’re easily indexed by search and can be embedded elsewhere (just like a podcast or YouTube video).

Think of Google Web Stories as a powerhouse tool to:

• Share quick updates and teasers
• Deliver tutorials or explainers in an engaging way
• Showcase products or services with flair
• Tell your brand’s story in a way that resonates

The Benefits of Google Web Stories

Here’s why Google Web Stories is a great tool:

• Increased Visibility on Search and Google Discover: Web Stories can appear in Google Search results and the Discover feed, giving your content a huge potential audience. For example, a travel blogger might see their Web Story about the “Top 10 Hidden Gems in Paris” featured prominently on Google Discover.
• Enhanced User Engagement: The tappable, interactive nature of Web Stories makes them captivating for users. This means people are more likely to stay engaged with your content for longer.

Tap into Mobile-First Content Consumption: Web Stories are built specifically for mobile devices, where most of your audience is.

Creating Compelling Google Web Stories

While the right tool can make the  Web Story creation process a breeze, knowing what makes a Web Story truly stand out is key. Let’s delve into the essential elements that will transform your stories from ordinary to extraordinary.

Key Elements of a Great Web Story

Crafting a visually appealing and compelling Web Story goes beyond the basics of content. Let’s dive into some key design principles to help your stories shine.

1. Striking Visuals & Video

• Utilize a variety of visuals, including high-quality photos, illustrations, graphics, infographics, and animations.
• Free stock image resources like Pexels and Unsplash offer great options.
• Short, engaging videos are key. Always include captions for accessibility.

2. Concise and Impactful Text

• Keep your text short and focused on the most critical information.
• Break up text using headings to improve readability and scannability.
• Even in this short format, apply basic storytelling techniques (beginning, middle, end) to your content.

3. Clear Calls to Action (CTAs)

• Include visible and easy-to-tap calls to action that guide the viewer toward the desired outcome.
• Examples include “Learn More,” “Shop Now,” “Sign Up,” or other relevant actions.

Best Web Stories Creation Tools

Creating awesome Google Web Stories is easier than you might think! Here are a few popular tools to help you get started:

• Newsroom AI : This user-friendly platform offers drag-and-drop templates and a large library of visuals to help make the design process smooth.

• MakeStories : Another easy-to-use option with plenty of customization templates and features designed for quick, engaging Web Story creation.
• Other Popular Options: Explore tools like Web Stories by Google (for WordPress), Adobe Spark, and even dedicated design platforms like Canva to find your perfect fit.

Design Best Practices

Now that we know the technicalities of a good web story. But we still need to focus on what we are offering. Here are a few things to keep in mind:

• Branding and Visual Consistency: Maintain a consistent look by incorporating your brand’s colors, fonts, and overall style into your Web Story design . This helps create a cohesive and recognizable experience for your audience.
• Mobile-Optimized Layouts: Since Web Stories are primarily designed for phones, ensure your layouts are easy to view on smaller screens. Keep text readable, avoid overcrowding elements, and make sure important CTAs are easy to reach with a thumb.
• Text Placement: Strategically place text over images or videos. Opt for areas with solid backgrounds or use subtle overlays to enhance readability. Contrasting text colors (e.g, light text on a dark background) are essential.
• Animation Best Practices: Use animation thoughtfully to add interest without overwhelming the viewer. Subtle transitions or highlighting key elements can be effective, but avoid excessive or distracting animations.

Optimizing Web Stories for SEO

Search engine optimization (SEO) is key for your Web Stories to reach their full potential. Let’s break down how to ensure your stories get discovered by your ideal audience:

Mastering Technical SEO

The technical side of SEO is essential for providing a solid foundation to build upon. Here’s what to focus on:

• AMP (Accelerated Mobile Pages): Web Stories are built with AMP technology for lightning-fast loading times, something Google rewards in search rankings. Luckily, most Web Story creation tools take care of this automatically.
• Relevant Metadata: Descriptive titles, meta descriptions, and image alt tags are like signposts for search engines. Accurately describe the content of your Web Story using these elements.
• Structured Data: Using structured data (like Schema.org markup) gives search engines a deeper understanding of your Web Story. This can lead to eye-catching rich results in search.

Crafting Content that Resonates with Search

Beyond technical aspects, crafting your Web Story’s content with search in mind is crucial.  Consider these tips:

• Target Keywords and LSI Integration: Research the words and phrases your target audience is searching for. Naturally, incorporate those primary keywords and related terms ( LSI keywords ) throughout your Web Story’s text and metadata.
• Compelling Titles and Descriptions: Your title and descriptions are your first impression! Make them clear, concise, and enticing to boost click-throughs from search results.

Tools and Further Boost

• SEO Tools: Popular tools like Ahrefs, Semrush, or your favorite SEO plugin can assist in keyword research and analysis specifically for Web Stories.
• Build Backlinks: Encourage reputable websites to link back to your Web Stories. This signals their authority to search engines, improving their rankings.

Embedding Web Stories for Maximum Impact

Your website visitors aren’t just reading your content – they’re experiencing it! Embedding Web Stories is your secret weapon for making that happen. Let’s dive in!

Embedding Made Easy: A Step-by-Step Guide

Alright, you’ve crafted this amazing Web Story – visuals on point, story flowing like butter. Now, it’s time to unleash its power on the world by embedding it directly onto your website!  Think of it as giving your Web Story a special spotlight where everyone can see its awesomeness.  Here’s a breakdown of how to do that, whether you’re a WordPress whiz or an HTML hero.

Step 1: Decide Your Approach

• WordPress User: Did you know that WordPress powers over 40% of websites worldwide? There’s a super handy Web Stories plugin that integrates seamlessly with your WordPress website. You can create your story right there and then embed it with just a few clicks.
• Comfortable with Code: If you’re comfortable diving into the code of your website, most Web Story creation tools give you an “embed code.” This is basically a secret handshake between your Web Story and your website, telling it exactly where to show up.

Step 2: Using the WordPress Plugin

Let’s explore how to use that awesome Web Stories plugin:

• Installation is Key: Head over to the WordPress plugin directory, type in “Web Stories,” and find the official plugin. Click “Install Now” and then activate it – easy peasy!
• Build It Yourself: The plugin has a user-friendly interface that lets you create your Web Story right within your WordPress dashboard. Think of it as your own personal Web Story studio!
• Embed an Existing Masterpiece: Already have a Web Story you made with another tool? No worries! The plugin lets you effortlessly embed it on your website.
• Blog Posts: Imagine this – you’re writing a killer blog post, and then BAM! You embed your Web Story right in the middle to give your readers a visually engaging break and take your content to the next level.
• Dedicated Pages: Feeling fancy? Create a whole page specifically for your Web Story. This is a great option if you want to give it its own space to truly stand out.
• Sidebar Spotlight: Want your Web Story to be like a friendly companion on every page of your website? Stick it in the sidebar widget! This way, visitors will see it no matter where they explore your site.

Step 3: Embedding Using HTML Code

Feeling comfortable with code? Here’s how to embed your Web Story using the HTML route:

• Locate the Embed Code: Most Web Story creation tools have a “share” or “embed” option when you’re editing your story. Look for this option and it will give you a special embed code snippet. This code is like a secret message that tells your website exactly where to display your Web Story.
• Access Your Website’s HTML: You’ll need to edit the HTML of the specific page or post where you want your Web Story to appear. This might involve using a website editor or going directly into your website’s files (don’t worry, it’s not as scary as it sounds!).
• Paste and Preview: Find the exact spot in your chosen page’s HTML where you want your Web Story to appear. Then, carefully paste the embed code snippet you got in Step 1 into that location. Once it’s pasted, save the changes you made to the HTML code.
• Preview Time! Before hitting publish, it’s important to preview your website to make sure your Web Story is embedded correctly and looks exactly how you want it to.

Bonus Tips from the Embedding Experts:

• Customization: Some Web Story platforms let you customize things within the embed code. This could be things like adjusting the size of your Web Story or adding cool effects.
• Placement Matters: Experiment with different placements to see where your Web Story shines the brightest. Think about the overall flow of your website and what will make the most sense for your visitors.

There you have it! With these steps, you’ve successfully embarked on your embedding adventure and are well on your way to showcasing your captivating Web Stories to the world. Now, go forth and share your visual storytelling magic!

Web Story Best Practices: Dos and Don’ts

Let’s wrap up with a quick checklist of things to focus on and pitfalls to avoid when crafting your Web Stories.

Web Stories in Action: Examples and Inspiration

The burger sisters of kenya.

This Web Story highlights the innovative street food concept of Mama Rocks, a Kenyan business run by sisters Natalie and Samantha Mwedekeli.  The story takes viewers on a visual journey through their unique burger creations, showcasing how they combine classic dishes with exciting African flavors.

Source: vice.com

Imagine swiping through images of juicy cheeseburgers infused with Kenyan spices and drizzled with mango mayo, or a vibrantly colored grilled eggplant burger bursting with Zanzibari chutney.  Mama Rocks’ Web Story is a delicious example of how food content can be presented in a visually engaging and informative way.

How Stuff Is Made

Source: refinery29

In the series named “How Stuff Is Made”, this episode covers how the currency is made. With short videos and text prompts, this web story covers the process of “Making Money” in a simple yet captivating way.

Now, You have the knowledge to unlock the power of Google Web Stories. Their captivating visuals, mobile-friendly format, and potential for reaching a huge audience make them a must-try tool for any content creator.

Don’t be afraid to experiment! Start with a simple story and explore the potential. 

The world of immersive, visual storytelling awaits. Are you ready to share your message through Web Stories?

Frequently Asked Questions

Can i use web stories as ads.

Absolutely, Web Stories can be integrated into paid advertising campaigns.

How long should my Web Stories be?

Think short and sweet – most effective Web Stories fall between 5-15 slides.

Can I track the results of my Web Stories?

Yes, you can use website analytics tools to monitor traffic and interactions with your stories.

Can I make Web Stories interactive?

Definitely! Add polls, quizzes, or links to make your stories more engaging.

What are some cool Web Story ideas to get started?

Try a quick product demo, a meet the team story, or a behind-the-scenes look at your business.

Marketing Analytics: 8 Best Ways to Track Your Online Marketing Activity

Read More… from Marketing Analytics: 8 Best Ways to Track Your Online Marketing Activity

Related posts:

• The Importance of Branding and Visual Identity in Your Marketing Strategy
• AI Trends in Web Development: Paving the Way for Smarter Web Solutions
• Top 15+ Backlink Checker Tools to Help You Dominate Your Niche in 2023
• International SEO: How to Dominate Global Search in 2024?
• Healthcare SEO: How Hospitals Can Dominate Local Search Rankings
• How to Create a Report in Google Data Studio?
• Google Analytics vs. Google Search Console: Boost Your Traffic with the Right Tool
• Topical Maps In SEO: How To Create A Robust Content Strategy

Sahil Ahuja

Get A Free Quote

• Website Errors
• SEO Content
• Digital Marketing
• Ecommerce SEO
• SEO & Link Building
• SEO & SERP Improvement
• Buy Backlinks
• Link Building Software
• White Label Link Building
• Saas Link Building
• Link Building Services
• Link Building Statistics
• Ecommerce Link Building
• Link Exchange
• Blogger Outreach
• Blogger Outreach Tools
• Link Building Case Study
• Link Building With Chatgpt
• Guest Posting Service
• Authority Backlinks

Latest Posts

7 incredible link building case studies by outreach monks – a must-read, how to use social media for backlinks and seo boost, how does haro link building work a beginner’s guide, what is a backlink profile & why are they important for seo.

• Buy Backlinks Like a Pro in 2024: The Ultimate Guide

Backlink Monitoring 101: Turn Insights Into Winning Moves (Plus Backlink Monitoring Tools)

Social media wall 2.0: how ai is revolutionizing event engagement, link juice: is it still important for seo (2024 edition), link baiting: the art of attracting backlinks (2024 edition), ecommerce link building tactics for unstoppable growth in 2024, popular posts.

• How to Earn Authority Backlinks for Your Website? The Ultimate Guide
• Revolutionize Your Outreach Game: The Top Blogger Outreach Tools of 2024
• Mastering the Art of Guest Post Outreach: Strategies, Tips, and Best Practices
• How to Rank Higher on Google in 2024

SEO for Startups: 10 Steps to Propel Your Startup’s Success

Seo services in 2024: a complete guide you need to know.

• Organic SEO Techniques to Start with In 2022

Tips For Guest Posting That Every SEO Should Know in 2022

How to index backlinks and boost website rankings, outsource your link building now, related posts.

Scaling The Skyscraper Technique: Get More Backlinks With Mini-Skyscrapers (And Avoid Common Mistakes)

Top 30+ Content Marketing Tools to Watch in 2024 (Updated List)

What is Author Authority and Its Impact on Website SEO?

• Write For Us
• Link Building Service
• Blogger Outreach Service
• Link Building Company
• Niche Edits
• International Link Building
• Casino Backlinks
• SEO Reseller
• SaaS Link Building
• SEO Company Primelis: SEO Services Review
• Privacy Policy
• Terms of Use

Copyright © 2022, Outreach Monks. All rights Reserved

Jump to Content

Modern Storytelling with Web Stories

Create a Web Story

This guide showcases inspirational Web Stories, introduces you to Web Story creation tools, and teaches you how to get started.

Web Story taxonomy

This guide introduces you to the taxonomy of a Web Story and best practices when creating one.

Introduction to editorial guidelines

Read our editorial guidelines to kickstart your Web Story creator journey.

Text and font editorial guidelines

Learn how to use text and font in your Web Stories

Video and images editorial guidelines

Learn how to effectively use images an videos in your Web Stories

Animations editorial guidelines

Learn how to mindfully add animations to your Web Stories

Embeds, links and interactive content editorial guidelines

Learn how to use embeds, links and other interactive content in your Web Stories

Monetize Web Stories

Learn how to monetize your Web Stories to earn money

Web Story analytics

Learn how to setup and track your Web Story analytics

Web Story publishing checklist

Read this publishing checklist to give your Web Story the best chance at success

Web Story discovery and promotion

Learn where Web Stories can surface and options to share and promote them yourself.

Google for Creators

10 Web Stories, and what's great about them

Sep 24, 2020

[[read-time]] min read

Web Stories are a new content format on the web, so we’re all learning together what works and what doesn’t when it comes to creating them. To help web creators develop a sense of what makes a story great, we’re kicking off a series to share tips and ideas from high-quality Web Stories we’ve discovered in the wild. Watch the above episode of our YouTube series “Storytime” for this first batch of stories, read it as Web Story on your phone, or scroll on if you prefer reading.

The tablet-friendly high adrenaline story

Ford's Mustang Mach-E 1400 Prototype makes a Tesla look like a toy by INPUT

Not only does this story turn it to 11 from the very start through smart use of video and a super streamlined font, it’s also a great example of a responsive story—that is, a story that works just as well on tablets and desktop as on mobile.

The video-first completely bonkers jet set story

Would You Try This Jet Suit? By Seeker

Many of the best videos are those whose content simply wouldn’t convey anything in written form. Similarly, there are topics that work much better as a Web Story. This story is completely bonkers to look at, and it’s a great example where the media carries the story, not the text.

Why not just do a video? Well, for one, the same content as a video would be awkward to consume when you’re on your phone but not in a position to turn up the volume, and you can click through at your own pace when you’re in a hurry.

The ultra-relatable first-person cooking story

How To Make Japanese Curry by VICE

A typical recipe blog post doesn’t convey the aspect of cooking well, and most videos are too stressful as you can’t easily skip or pause at the right moments!

This story solves both problems with an ultra-relatable, first-person narrative from a chef that calmly walks us through the process of making Japanese Curry at the pace that works for you.

The ultra-efficient, skip-ahead edutainment story

How Stuff Is Made: Money by Refinery29

The educational skip-video technique works not just for recipes! It’s also great for edutainment stories that a user would want to consume at their own pace.

The shoppable book recommendation story

10 Black-Authored Books To Add To Your Summer Reading List 2020 by Nylon

Stories can be a great format to present shoppable listicles like this summer reading list featuring 10 Black-authored books. Unlike the many slow, ad-plastered full-page slide shows on the web, this story is extremely accessible and pleasant to consume.

The inspiring food truck owner portrait with immersive background audio

Street Food Icons: The Burger Sisters of Kenya by VICE

This story does a lot of things right. First, it uses background music to great effect, making it very “lifestyle-y.” Then it simultaneously zooms in on the food and the subjects, told in a first-person narrative. Web Stories are great for portraits like this.

The curiosity-inspired “You’ll never guess what this is” story

What Are Superconductors? by Seeker

Stories aren’t just useful for lifestyle topics. Here’s a science story presented in a very engaging way. The cover page gets one hooked immediately by asking the audience to participate, which makes the reveal and subsequent explanation even more satisfying. Beautiful.

The “I-tricked-a-teenager-into-learning-art-history-by-packaging-it-in-a-story-that-slaps” story

5 fatos excêntricos sobre Salvador Dalí by AH

This story about Salvador Dali uses psychedelic visuals, modern text highlighting, formatting and animations to teach art history in a surprisingly accessible way. 

The nature-always-looks-better-with-Ken-Burns story

5 destinations to see wildlife with your kids by Lonely Planet

Not all stories need flashy animations, illustrations or even video. Sometimes it’s enough to pick a classic typography style and let the content breathe and speak for itself. This story by Lonely Planet demonstrates this beautifully, using only subtle Ken Burns-style animations on images to immerse the reader.

The whimsically illustrated animated how-to story

How Do I Deal With Nighttime Anxiety? By VICE

Right from the cover, this story understands you. It’s instantly relatable not just because of the whimsical illustration, but because this story is about the reader. It starts with a reader question, then continues with bite-sized, easy to grasp quotes from an authoritative subject expert, and finally ends with a strong call-to-action on where to find more. 10/10, would read again.

Related stories

4 ways web creators build community

4 ways creators can bounce back from setbacks

Use these tools to boost web stories performance.

Google Analytics and Data Studio will help you understand your audience and improve your content.

Gen Z creator uses the web to educate on racial justice

This creator turned donuts into dollars

XWP helps publishers get creative using Web Stories

Let’s stay in touch. Get the latest news from Google in your inbox.

• Google Search Central
• Español – América Latina
• Português – Brasil
• Tiếng Việt
• Case studies
• Search Central

Learn how Google Search can help you reach more people with your website

Browse SEO case studies and success stories to see first-hand how Google Search can help you reach more people with your website.

• Let’s Talk

Web Stories for WordPress

XWP has worked with Google since 2018 to build and maintain the official Web Stories for WordPress plugin. Together, we empower publishers to produce engaging and impactful stories.

Web Stories for WordPress is an open-web plugin that allows WordPress users to create visual narratives through engaging animations and tappable interactions. Designed with mobile in mind, Web Stories immerse audiences in fast-loading, full-screen experiences on both their mobile devices and desktops.

What’s the Buzz About Web Stories?

A new content format.

Web Stories empower media-driven, experience-focused, immersive, and interactive stories. Users familiar with popular messaging apps with “stories” features (think Instagram and Facebook) will find Web Stories familiar, but with even more features for creating engaging narratives. Better yet, Web Stories is open-source .

SEO & Ad Friendly

Built with SEO in mind, search engines fully index Web Stories so you can reach the widest possible audience. Web Stories for WordPress even supports programmatic advertising for publishers who want to monetize content with Ad Manager and AdSense.

No “Walled Garden”

The Web Stories content type is as ephemeral or evergreen as you like and can include a few slides or many, without a strict content format. You control what content appears and for how long.

Own Your Stories

You own your Web Stories, just like blog posts or web pages. No third party can lay claim to your content or adjust its appearance or reach on their platform with shady black-box algorithms.

Web Stories Now & Moving Forward

At the time of writing, Web Stories for WordPress boasts 40,000+ downloads and a sturdy 4.5-star rating in the WordPress plugin directory . The project has a monthly release cycle and public roadmap in an open-source repo . Teams from multiple companies work to keep the product innovative.

As we reflect on over three years of development, the plugin team has accomplished:

• Video Integration
• A Standalone React Editor Coupled to Gutenberg APIs
• UI to Build Web Stories
• Monthly Releases from V1 Forward

“ I’m really proud of the scope of this project. With over a dozen people from Google, two other design agencies, and our own XWP team, we’ve all worked so hard to create something that takes Web Stories above and beyond where it was before.” – Morten Barklund, Senior Engineer

Learn more about how Web Stories empower Publishers with our Chief Revenue Officer Amit Sion on the Google for Creators Blog .

What’s Next for Web Stories?

Right now, we’re focused on templates, animations, SEO, and integrations. But we want to do even more. This includes things like desktop support, further integrations, and even more eye-catching visual features. 

Since the plugin has hit a stable development with monthly releases to support, we’ve also launched the Web Stories for Publisher’s partner program .

“XWP builds the tech and helps roll out the tech to those who want to use it,” said Amit Sion . “Web Stories is just another example of this—and it’s a very pretty interactive version.” 

Through the Web Stories Plugin, XWP wants to help users achieve with WordPress what storytelling has always done in the physical world and across media: surprise, delight, engage, connect and move people. As the web develops and the plugin becomes even more widely used, we are always looking for feedback and ways to improve this tool for users.

XWP Web Stories Case Studies

What better way to start conceptualizing how you might use this new content type than to see some examples? Web Stories is made for content creators and favors a creative approach. If you are a site owner, content creator, or publisher, Web Stories can be a great addition to your content strategy and quickly add serious value for your site visitors. XWP happily supports our clients in the use of Web Stories and trained both Cowgirl Magazine and Dow Jones in the use of the plugin.

Web Stories Case Study: Cowgirl Magazine

After our team completed initial performance work with COWGIRL, we noticed an opportunity for growth in the editorial space. This unique multimedia content type lends itself perfectly to COWGIRL’s audience and editorial workflow.

Cathi Bosco (former Designer & UX Researcher at XWP) broke down why Web Stories are so unique as a visual storytelling method:

“With visual storytelling, we gather all of the visual assets first. We prepare our video clips, images, color styles, fonts, text blocks, animation sequences, maybe leverage a template, and then we create our story editorially using text minimally in a supportive role.” The editorial workflow is the reverse of text-based storytelling where we write first and then grab some media to support the written content. It is very rewarding to support publishers through this shift in the editorial and creative processes because the results are incredibly compelling experiences.”

The XWP team delivered a training document and conducted sessions with the Cowgirl team to walk them through the plugin, how to maximize its potential and how to think about content production in the context of Web Stories. For more details, see the complete Cowgirl Magazine case study .

‘It’s a different way of telling a story online, unlike anything that anybody’s doing out there.’ – Ken Amorosano, Editor and Publisher, COWGIRL Magazine

News Corp Brands & XWP Training

XWP supported several News Corp brands in North America and Australia, integrating Web Stories with their Digital Asset Management systems to provide an improved editorial experience. For News Corp XWP provided:

• Engineering efforts to support enhanced work flows
• Support for the creation efforts of editorial teams as they began to use the Web Stories editor
• Live training and Q&A sessions with the editors
• Channel monitoring through which those creating web stories could ask questions and receive answers, feedback and advice as they created Web Stories

This collaboration directly impacted global brands that reach millions of end-users each year.

For even more Web Stories case studies, check out our Better Online Experiences with Web Stories blog post and Google’s Web Stories showcase .

“News Corp Australia is producing more Web Stories a week than any other publisher in the world. We could not output such volumes of quality content without a quality publishing system, and XWP’s plug-in has proven to be robust and intuitive. We’re looking forward to continuing to build a mutually beneficial relationship with the common goal of making Web Stories a stunning user experience.”

Rod Savage, Partnership Editor of News Corp Australia in the Google for Creators Blog.

The History of Web Stories

Let’s look at the history of Web Stories, beginning with the genesis of the exciting new content format at Google.

Google’s AMP Stories

Google launched AMP Stories in February 2018 as a developer preview. A Google blog post from the time outlines their initial vision:

“The AMP story format is a recently launched addition to the AMP Project that provides content publishers with a mobile-focused format for delivering news and information as visually rich, tap-through stories.”

This was a leap forward for mobile-oriented UX. Numerous examples of snowfall/interactive visual content had existed online from 2011 forward, but most required a sophisticated team of design, development, and editorial experts to create. In contrast, AMP Stories and Web Stories for WordPress empower the average user to create something amazing without a costly team of professionals.

XWP alum Joshua Wold worked on the project and wrote about the experience:

“AMP Stories is a mobile format for sharing articles and content in a tappable way. They’re similar to how Instagram Stories function. The idea with bringing this format to WordPress is anyone using the AMP for WordPress plugin would be able to create their own stories without needing to code a custom solution.”

‘Web Stories use the same tappable format that you’re used to. But really, there’s something quite different when it comes to the content that you find in Web Stories.’ Paul Bakaus, Lead for Web Creator Relations at Google

XWP Gets Involved: Gutenberg-based Editor (v1)

XWP joined work on Web Stories in late 2018. The development prototype focused on nested content (similar to the WP Core Column and Group Blocks) and was based on experiments with the then-new Gutenberg editor.

“At the start of the project, it made the most sense to build the interface for AMP Stories using Gutenberg, a soon-to-be-released editor for WordPress. This gave us the opportunity to work with a new editor and pave the way for experiences that could improve Gutenberg as a whole.”- Joshua Wold, WordPress Engineer 

These experiments bore fruit that the team brought into Google’s AMP plugin with the first public release of “AMP Stories Editor” v1.2 in June of 2019. After this release, Google saw the potential to build further and brought additional resources, which included a comprehensive product development approach. 

When Google develops a product, things tend to get interesting fast. This early version of the plugin featured innovations such as the ability to compose text and images onto a page as well as video support. Notably, this iteration did not support animation, which would come in future releases.

The Next Iteration (V2) – Web Stories WordPress Plugin

V2 became its own WordPress plugin with unique features, as the project revealed itself to be substantially different from the genesis AMP Plugin. As the team prepared a major refactor of the codebase, they began a new version in the fall of 2019 as a standalone plugin. The team wanted an improved version, moving at its own development cycle. 

With V2 the team sought a more refined focus on powerful AMP compatibility with an emphasis on turnkey activation for universal adoption. We credit the Web Stories Team here for considering a design pattern consistent with WordPress’ evolution toward Gutenberg. 

This development process was WordPress-first and leveraged WordPress APIs, yet was designed as a stand-alone editor in React. In theory, it could be adapted to support other CMS or SaaS platforms. That said, the plugin utilized a great deal of the WordPress Core and should be considered primarily a WordPress-oriented project. (Want to learn more about the development process? You can follow some of this thinking in the project’s GitHub repo .)

Stable 1.0 Web Stories for WordPress Plugin Launch

In September of 2020, Google released Web Stories for WordPress to much fanfare and over ten thousand downloads.

“Two and a half months after the launch of its public beta, Google released its Web Stories for WordPress plugin. So far, the plugin has over 10,000 active installations and has garnered a solid five-star rating Justin Tadlock in WP Tavern

Major media outlets jumped on the opportunity to use Web Stories to create more engaging content.

“As a source for breaking news and information, Web Stories allows us to showcase our quality journalism when there are multiple elements we want to bring together. Combining reporting, photography, videos, and motion graphics, this gives readers a more visual entry point when they are searching for our coverage.”

Greg Manifold , Design Director of The Washington Post on AMP.Dev

Google summarized the intent and features of the release in their blog:

“Web Stories bring a familiar full-screen, tappable story format to the wide audience of the web. Now it’s even easier for creators to create and publish Web Stories with the new Web Stories for WordPress plugin… The drag-and-drop interface makes it easy to get started in seconds. And for those who want to take full control of their stories, the plugin includes comprehensive visual editing capabilities, a re-envisioned visual media gallery, image masking, gradient editing, saved colors & styles, and many more design features.”

And day to day users often rave about the Web Stories plugin in five-star reviews:

“The Web Stories plugin has been consistent, interactive, and allowed the creation of some fun content to really drive more web traffic to specific posts. The web support has been phenomenal and really attentive and fast so wanted to give a shout out to the support team, and looking forward to using the tool moreover the weeks to come!”

Since launch, Web Stories has gone viral and a Web Story even won a Pulitzer Prize. You can read and/or listen about that in this Torque interview , and read this blog post to learn more about XWP’s Web Stories Publisher Pilot Program.

More Case Studies

News Corp Australia

A major migration of 90+ brands to a highly customizable core publishing platform.

COWGIRL Magazine

XWP helped COWGIRL Magazine get out of vendor lock and into a site that could help grow their business.

We’re always looking for driven engineers and designers to help us grow. Our team members work with the biggest names in tech, tackle unique challenges daily, and are part of a robust culture that spans the globe. Do you have what it takes to be a part of XWP?

Our Customers

From small businesses to Fortune 500 corporations, see how teams use Google Workspace to work better together.

Dive into Google Workspace featured resources

Watch Champions of Change

Celebrate heroes behind the new era of work in this global video series.

Explore the User Love series

Learn why customers choose Google Workspace.

Read more customer stories

Dive into our blog to see how customers do their best work using Google Workspace.

We help our customers achieve measurable results

Reduction in spam thanks to built-in AI features within Gmail 1

Hours per year saved in employee productivity 2

Increase in user adoption in first year 3

Explore customer stories

Unilever: can technology help employees feel more valued.

ACB Securities Champions of Change

ACDC Express: Taking a growing national franchise to the next level

AKRON: Connecting frontline employees to head office with Google Workspace

ATB Financial: Reimagining work with Google Workspace

AVEVE Group: Coordinating an agricultural supplier with Google Workspace tools

Achères, France: Helping municipal workers serve their community better with Google Workspace

Adler Planetarium: Discovering avenues for workflow improvement

Adobe: Streamlines collaboration and helps teams bring beautiful design to life

Adore Me: Redefining Productivity in the New Era of Gen AI

Adore Me: Working in unison across four time zones to make fashion a force for good

Aerotech: Developing precision productivity

Africa GreenTec: Electrifying off-grid Africa with cross-continental teamwork on Google Workspace

AirAsia’s BIG Rewards: Accelerating forecasting and budgeting and increasing agility with Connected Sheets

Airbus: Google Workspace and Google Cloud help build the future of work

Al Shirawi: Helping one of the Middle East's biggest industrial groups work more collaboratively

Alfamart: Spreading minimart convenience across the Philippines with Google Workspace

All Nippon Airways

Allen Institute: Collaborative research in immunology with Google Cloud

Amstelring: Bringing caregivers closer to those who need them most

Andela: Partnering with Africa's tech community

AnyMind Group: Using Google Cloud technologies to grow professionals, businesses, and industries

Appian: Helping drive process efficiency and automation with intuitive, low-code technology

Article: How Article enhances user experiences and IT security with JumpCloud and Google Workspace

Arvika Municipality: Securing a digital classroom learning platform with Google Workspace

Asana: Enabling effortless coordination of work with Google Workspace

Ascend Money: Using Google Cloud Platform and Google Workspace to reduce costs, automate activities, and improve collaboration

Ascension: Redefining collaboration across the continuum of care

Atlantic Housing Foundation: Supporting families in need with help from Google Workspace

Atlassian: Stimulates collaboration, creativity, and problem-solving with Jamboard**

Augmented Human Lab: Inspiring curiosity for science in kids with Google Cloud solutions

BHI: Embracing Google Workspace and AppSheet to transform the workplace

BMI Group: Bringing digital innovation to the employee and manufacturing experience

BPER Banca: Banking on Google Cloud to improve collaboration and simplify search

Back Market: Going global in the refurbished electronics market with Google Workspace

Banco Davivienda: Driving a digital transformation strategy with Google Workspace

Banco Macro: Banking on team collaboration to support customers on and offline

Bci: Transforming banking from the inside out with Google Workspace

Big chicken: see how shaq uses google workspace to help run his successful business.

Blank Label: Tailoring high-touch customized fitting experiences for men’s clothing

Bluebell Group: Transforming the way luxury brands do business in Asia

Brabantzorg: transforms patient care in months with google workspace and adapta.

Britam: Helping a leading pan-African insurer support its clients at every stage of life

Broadcom: Advancing mass transformation through better connectivity

Brown University: Safeguarding communication channels for faculty, students, and staff

Buffalo Tours

Building a stronger work culture using Google Chat

Bushel: Ensuring seamless collaboration, anytime, anywhere

Buurtzorg: Empowering nurses to provide effective care with Google Workspace

C.C. Content Commercial Champions of Change

CENTURY 21 Canada: Enabling best-in-class real estate customer experiences with Google Workspace

Cuf: securely enabling agile world class medical and patient care.

Cambridge Health Alliance: Collaborating in the service of community health

Camper: Creating fashion-forward footwear through advanced collaboration and analytics

Canada Games Council: Inspiring dreams and building champions

Canam Group: Constructing a faster productivity solution

Canva: Democratizing design and collaborating closely with Google Workspace

Cargills Bank: Transforming workflows and empowering employees with Google Cloud

Carrefour: shaping the future of work for frontline workers.

Celestica: Improving global productivity and collaboration with Google Workspace

Cello Zorg: Connecting caregivers and communities test

Centro Medico Santagostino: Taking healthcare to the cloud

Chantelle Lingerie: Real-time collaboration, from factory to boutique

Chas Everitt: Saving on travel and IT support with Google Workspace

Choice Hotels helps hoteliers do their best work with Google Workspace

City of Chattanooga: Innovating government services to support Tennesseans

City of Linköping: Flexibly collaborating on Google Workspace to better serve its citizens

City of Los Angeles: Using Google Maps to inform and empower citizens

Clarkstown Police Department: Catalyst for a culture shift

Cloud & Ground: Encouraging better community living with the support of Google Workspace

CodePath: Generative AI tools to transform work for the better

Coin: digitizing internal processes developing their own apps, coindcx champions of change.

Colgate-Palmolive: Empowering global collaboration with Google Workspace to better serve millions of families worldwide

Comanche County Memorial Hospital: Enhancing patient care and security

Comdata: Delivering outstanding Customer Experience using Google Workspace

Comune di Bergamo: enabling a cohesive, collaborative workforce with Google Workspace

Comune di Bologna: Creating community in a 21st-century smart city with Google Workspace

Conrad Electronic: Disrupting online retail

Covisian: Driving the international growth of its outsourcing business using Google Workspace

Custom Ink: Managing rapid growth through an always-connected collaborative culture

DFS: Staying connected, from the sales floor to the living room floor

DTDC Champions of Change

DTDC Express: Achieving a tenfold increase in collaboration and speed of decision-making with Google Workspace

Dassana secures businesses with Google Workspace, Google Cloud

Deliveroo: Delivering record-breaking growth with the right tools

Design Within Reach

Developing a corporate data transaction app and using task automation with Appsheet

Developing onboarding and asset management apps using appsheet.

Devoteam: Helping companies of all sizes to adapt and thrive in challenging times, with Google Workspace

Discovery: Creating world-class entertainment with anywhere, anytime collaboration tools

DocuSign: Providing customers seamless access to eSignature within Google Workspace apps.

Driving cultural transformation in the workplace with equifax, commonspirit, and hcl software.

EDUA Group: Innovating via Google Workspace to bring teachers, courses, and students together online

EULEN: Delivering excellence in care and sanitary service through collaboration

Eagle County, Colorado: Powering real-time emergency response through cloud collaboration

Eagle county: how it's coordinated and cultivated with google workspace, easypark accelerates onboarding, supports 60% annual growth with google workspace.

Eaux de Vienne: Improving the flow of information with collaborative tools on Google Workspace

Economist Impact: Launching a global brand during lockdown

Electronica Finance Limited: Creating, updating, and fine-tuning machine loans in real time

Entelgy: Creating a workplace that is more transparent, more efficient, and more collaborative

Environmental Dynamics Inc.: Enabling digital productivity in the field, in the office, and at home

Euroclean: Gaining more flexibility in one clean sweep with Google Workspace, Google Cloud Platform, and Chrome Enterprise

Evergen: Powering remote teams with effective collaboration on Google Workspace and cloud apps

Exterro: Connecting global teams at scale with Google Chat and Google Workspace

FM Logistic: An integrated digital workplace with Google Workspace and LumApps

Feralpi: Forging a culture of communication, collaboration, and innovation with Google Workspace

Finding fresh perspectives at LafargeHolcim: Enabling true collaboration with Google Workspace

Fleetsmith: Easier, more secure fleet management with Google Workspace

Footway: How a small workforce powers big retail with Google Workspace

GANT: Suiting up for global growth with Google Workspace

General Mobile: Making the call to improve collaboration

Generali Hungary: Transforming sales network communication with Google Workspace

Geneva Business School: Empowering the business leaders of tomorrow with collaborative mindsets

Georgia Department of Community Supervision: Better supporting communities through remote work

Global Payments: Disrupting tools to foster innovation

Gobierno del Estado de Puebla: Delivering the future of digital government

Governors’ Camp: Combining adventure and innovation for the ideal safari

Guidion: Building a more secure infrastructure with Google Workspace

Gulbene Municipality: Keeping community services running with modern collaboration tools

HK01: Connecting teams and data insights on Google Cloud to build a top lifestyle platform

HMH: Modernizing healthcare IT and collaboration for better patient and practitioner experiences

Hackensack meridian health: modernizing healthcare, hackensack meridian health: modernizing healthcare with google workspace, chromeos, and citrix.

Hackney Council: Empowering 4,000 staff to keep serving their community from home

Hamaya: Transforming traditional ways of work seamlessly with Google Workspace

Hamilton Beach

Harim Group: An integrated communication tool that binds more than 20 subsidiaries, and establishes a horizontal work culture

Herron todd white champions of change.

Hijra: Empowering Indonesians to lead better lives through digital Islamic finance solutions

Holtzbrinck Publishing Group: Stimulating innovation through collaboration with Google Workspace

Homer Central School District: Transforming student learning

Homesale Realty: Empowering independent agents to do their best work from anywhere

How google workspace strengthened mercado libre as a leader, how just add honey uses google workspace and pixel 6.

How Kisan Network uses Google Workspace to help Indian farmers reap more profits from their crops

How pwc migrated 275,000+ users to g suite, how sports basement uses google workspace and pixel 8 pro, how teams of all sizes connect, create, and collaborate with google workspace, hsin hsin galaxy champions of change.

Hunterdon Healthcare: Achieving higher-quality, more cost-effective care

Hurley Medical Center: Providing the best healthcare using advanced technologies

IT Convergence: More intuitive, enterprise collaboration with Google Workspace

Ibibo Group: Improving customer experiences with Google Maps Platform and Google Cloud

Idex: Enhances services that nurture sustainability goals inside and out

Imerys: Powering the digital transformation of a global mineral giant

Impress: Digitizing the orthodontics experience with secure collaboration on Google Workspace

Improving collaboration and saving time with Google Chat

Insurance agency StreetSmart modernizes its family business with Google Workspace

Intellect Design Arena: Enabling agile design thinking with seamless collaboration

Ippen digital: onboarding employees 34% faster with google workspace.

Iron Mountain: Protecting critical data and assets with the help of Google Workspace

JBGoodwin REALTORS: Finding a home for better productivity

Jain Irrigation Systems: Empowering farmers across the globe with sustainable innovation on Google Workspace

Jeni's Splendid Ice Creams

KAESER COMPRESSORS

KBZ Bank: Building reputation and competitiveness in Myanmar

KKday: Ensuring efficient and secure global collaboration to deliver unique travel experiences

KPJ Healthcare: Using Google Workspace to enable business continuity and introduce new ways of medical consultation in APAC

Karkinos healthcare: making cancer detection and care delivery highly available with a scalable cloud infrastructure.

Kawan Lama Group: Transforming the workplace with secure, seamless collaboration tools

Khon kaen university champions of change.

Kings Transport: Enhancing collaboration and compliance with Google Workspace

Kingston and Sutton London Borough Councils: Empowering smart teams

Kirloskar group champions of change.

Klarahill: Bringing local funeral homes together to thrive in a competitive and changing market

Koenig & Bauer: Staying innovative by making knowledge and idea sharing easy with Google Workspace

Kumu Champions of Change

Kärcher: Bringing more than 85 years of tradition to the cloud with Google Workspace

L&T Finance: Providing opportunities for small businesses with quicker loan processing

L&t financial services: offering loans in rural india.

La Virginia powers real-time collaboration with Google Workspace and aeros

Lalamove: Building affordable, versatile global on-demand delivery with Google Workspace tools

Lamor Corporation: Collaborating seamlessly with localized teams to help clean the world

Latentview analytics ltd. champions of change.

Le Biscuit: Digitizing 50 years of retail tradition

Les Grands Chais de France: Finding new ways to offer a virtual taste of French wine culture

LifeCell: Nurturing life sciences solutions to build a healthier future

Linear Clinical Research: Supporting remote working, BYOD and data loss prevention with Google Workspace

Liu Jo UOMO: Accelerated growth and increased mobility with Google Workspace

Long Shot's development breakthrough and user growth surge using Appsheet

Lucent bio: google workspace helps boost collaboration and sustainability.

Lush: the beauty of enabling 9,000 global employees to collaborate and grow via Google Workspace

Léon Grosse: Bringing offices and building sites closer, with collaborative Google Workspace solutions

L’Appart Fitness: Reaching its best shape with Google Workspace to continue expanding

Mm pakistan champions of change.

MMP: Creating a new work culture and systems for consulting excellence

Mantech: leading the way to google workspace, mantel group: making client collaboration easier and more convenient at a lower cost.

Mass Rapid Transit Corporation: Delivering stability and empowering staff with Google Workspace

Mastersystem Infotama: Transforming the workplace with secure, seamless collaboration tools

Maven Wave: Helping enterprises disrupt instead of being disrupted

McClatchy: Real-time collaboration to drive real-time news

MediaNews Group: Competing in the fast-paced news business through better collaboration

Mercer International: Enabling collaboration via Google Workspace and migrating 2K+ staff during COVID-19

Mercury Promotions & Fulfillment: Employee collaboration from anywhere

Migrating data and applications with Appsheet

MinTIC improves digital government initiatives with the support of Google Workspace and Xertica

Ministério Público do Estado do Amapá enhances citizen support using Google Workspace

Mobile premier league champions of change.

Monstarlab: Empowering talent anywhere with a global workforce united by Google Workspace

Moûtiers: Keeping citizens safe and informed through an innovative approach to local government

Mullenlowe group: bringing creative minds together on google workspace.

Multnomah County: Keeping its employees connected using Google Workspace—on site or on the road

MyGate: Securing devices and data during rapid growth with Google Workspace, Chrome OS and Android Enterprise

MyRepublic: Powering a lean, agile alternative to traditional telcos

Nba superstar dwyane wade is dropping dimes daily using duet ai in google workspace.

NII Holdings: Standardizing on Google Workspace for savings and security

NTUC Enterprise: Keeping living costs sustainable for Singaporeans with better collaboration tools

National Institute for Health Research: Forging a framework for world-class biomedical research

NewMotion: Powering an electric vehicle revolution with Google Workspace

Nielsen: Collaborating across 100 countries for better consumer insights

Nielsen: Scores high ratings from users after deploying Google Workspace and Salesforce

Nineleaps: Improving collaboration and teamwork to efficiently create software solutions for companies

Noberasco: Sows the seeds for success with Google Workspace

Nordward: Uniting four brands on one platform to deliver on a shared sustainability mission

Nova Post: Driving international expansion with risk-free information exchange

Nubian Skin: Scaling more inclusive fashion with help from Google Workspace

Nutresa group: connected we work better.

O2 Care Services: Using Google Meet to connect, collaborate, and keep caring

OIC Onlus: Delivering better care with Google Chromebooks

OLX Group: Building a global community with Google Workspace

OT Group: Delivering everyday consumables to millions of Indonesians with Google Workspace

Ohio Department of Rehabilitation and Correction: Creating a secure virtual classroom

Optimizing employee productivity using Appsheet

OrangeTee: Using Google Workspace to help secure sensitive data and streamline document editing

Origami: Accomodating a shift in business demands with easy-to-use Google communication tools

Ospedali Riuniti di Ancona: Delivering first class healthcare around the clock with Google Workspace

PGA of America: Seeing green with modernized collaboration

POPULAR VEHICLES: Driving secure, seamless collaboration across the organization

Pegadaian: Steering a digital transformation program toward workflow efficiency, with Google Workspace

Picnic health: revolutionizing healthcare with google workspace and google cloud.

Picnic: Delivering on its next-day promise with easy collaboration on Google Workspace

Piramis: Connecting TLC with clients from north to south with a more personal touch

PrestaShop: Building a flexible “work-from-anywhere” culture with Google Workspace

Pulse Secure: Growing and protecting revenue with Google Cloud Platform Marketplace

Questrade Financial Group (QFG): Maintaining a people-focused company culture of care

Quimmco: Elevating team collaboration during a pandemic and beyond

RLE International

RSPCA: Rescuing animals with the help of Google Workspace

RZB: Putting innovation and collaboration in the spotlight with Google Workspace

Raisely: expanding digital channels to help nonprofits reach more donors and maximize fundraising.

Randstad: Applying HR expertise through Google Workspace features

Rawson Properties: Adding tech value for real estate franchisees

Red Hat: Instant access to enterprise knowledge improves performance

RedDoorz: Boosting work productivity via collaborative and secure workspaces enabled by Google Workspace

RelianceUnited: Boosting productivity and patient experience, with Google Workspace and Google Cloud

Rentokil Initial

Revolut revolutionizes the financial services industry to make money management easy and accessible for all

Revolutionizing production control with Appsheet

Rovaniemi: Collaboration in the Finnish Arctic with Google Workspace

Royal Government of Bhutan: Enabling sustainable development and social well-being with Google Workspace

SADA Systems: Building a successful business on Google Cloud

SADA: Driving real transformation for thousands of global companies with Google Workspace

SCL Health: Modernizing patient and provider experiences with advanced productivity and collaboration tools

SDIS 41: Providing Loir-et-Cher's volunteer firefighters with equal access to collaborative tools

SGAG: Creating engaging content to put a smile on Singaporean faces

Safetec: Helping customers thrive, grow, and save with Google Workspace

Salesforce: Driving business and positive change through collaboration

Samudera Indonesia: Consolidating email and enhancing collaboration with Google Workspace

Sanmina: Making collaboration a competitive advantage

Savoir Faire Ensemble: Building the fabric of COVID-19 protection with Google Workspace

Schnucks: Improving operational efficiency with seamless collaboration

Scienaptic: Safeguarding data assets with Google Workspace to drive the future of global credit

Seeff Properties: Building better communications with Google Workspace

Shaw Industries

Sheboygan County: Embracing new tools for county responsiveness

Simplifying Healthcare Communication: The Power of Gmail

Singapore Press Holdings: Going paperless and generating efficiencies with Google Workspace and Google Cloud

Sompo Insurance (Hong Kong): Expanding into retail insurance business

Sony Pictures Imageworks: Making cinematic magic through modern collaboration

Southern Cross Care (SA, NT & VIC) Inc: Transforming the aged care experience with Google Cloud and Google Workspace

Southern cross care champions of change, southern cross care: solving for providing consistent care to patients.

SproutLoud: Transforming channel marketing with cloud IT

St. luke’s medical center: delivering quality healthcare with secure online collaboration to keep patients and staff safe.

State of Arizona: Enhancing productivity and security with cloud collaboration

State of Guanajuato: Improving fiscal audit efficiency with Google Workspace automation

Supr Daily: Empowering teams to streamline processes and improve morning grocery deliveries with AppSheet

TCG: Streamlining loan approval processes with team collaboration on Google Workspace to help more SMEs receive funding

Telus and google cloud partner to create a more sustainable future.

Team Olivia: Creating cost-efficient collaboration with Google Workspace

Teréga: Designing a productivity platform for better collaboration and mobility

Testing and launching applications faster using Appsheet

The F.C. Tucker Company: Revolutionizing real estate sales in Indiana

The FA: Transforming the world’s oldest football association

The Government of Tamaulipas: Example of innovation with Google Workspace and AppSheet

The knot worldwide starts testing duet ai in google workspace.

The Printers Mysore: Bringing 70 years of journalism tradition to the digital age with Google Workspace

The Roche Group

The Scotts Miracle-Gro Company: Planting a cloud-based future

The case for change: a business-value framework for technology choices, the new era of work with gemini for google workspace with etsy, fox sports, and thoughtworks.

Thirdware: Unifying 25 years of knowledge to give technology services a competitive advantage

Thoughtworks: Delivering Software Solutions from the Cloud to Clients

Tiger analytics champions of change.

Toho Gas: Creating a safe mobile work environment and gaining foothold to a broader DX business expansion

Toolquip & Allied: Choosing the right collaborative tools for the job

Tradebridge: Connecting three businesses with one cloud culture

TransContainer: Saving time and money to build a better workforce with Google Workspace

Transforming to a collaborative enterprise with Google Workspace

Transworld Group Singapore: Improving communication between customers and employees to speed up container shipping

Travis Perkins PLC transforms the workspace and embraces a digital future

Treebo Hotels: Transforming India's budget hotel experience with a pioneering digital platform

Trondheim Kommune: Working smarter, easier, and together in the cloud

TrueCar: Making work a smooth drive

Twinkl: Getting top marks for global growth with Google Workspace and Hire by Google

U.s. army chooses google workspace to deliver cutting-edge collaboration, u.s. navy: building bridges (and ships).

Uber: Enhancing productivity by using AppSheet to automate key administrative processes

Ukrgasbank: how ukraine’s fourth largest bank relies on google workspace during unprecedented times.

Unify: Uniting top online brands on one collaboration platform

Unlocking productivity and collaboration with Google Workspace

Uplers solutions pvt. ltd. champions of change, vtech gives its global development teams a new way to collaborate.

Veolia Australia and New Zealand: Improving employee collaboration, mobility and security more effectively with technology

Vichy Catalan Corporation rejuvenates its workforce with more than mineral water

Vidio: Innovating the future of video streaming for Indonesia with Google Workspace

Viessmann: Promoting global collaboration to build tomorrow’s sustainable energy solutions

Virgin Active: Building a culture of collaboration with Google Workspace

Vodafone idea limited champions of change.

Vonage: Driving productivity and sales through digital transformation

Wayfair: Furnishing personalized online buying experiences through cloud collaboration

Wayfair: google workspace | how it’s done, webfx: redefining productivity in the new era of gen ai.

Weiss + Appetito: Matching mobility with peace of mind

Xero: Delivering communications and collaboration at scale with Google Workspace including Google Meet hardware

York: Behind every good outcome

ZALORA: Supporting sustainable, secure business expansion with Google Workspace

Zerodha: improving the retail investment experience with seamless collaboration on google workspace, acommerce champions of change.

eir: Supporting staff to keep more than 2 million customers connected, from home

flaconi: Giving collaboration a makeover with an innovative, customer-first solution on Google Workspace

Ifood: google workspace | how it’s done.

iOPEX Technologies: Driving digital transformation for large enterprises with enhanced security and increased team productivity

kfzteile24: Reducing costs and boosting productivity with Google Workspace

Nurture.farm champions of change, how teams of all sizes connect, create and collaborate.

1. Google Workspace Customer Story: HMH

2. Google Workspace Customer Story: Celestica

3. Google Workspace Customer Story: MullenLowe Group

/case-studies/building-embedded-web-stories-for-wordpress/

15 Years of Good Work.

Featuring our recent work, delivering enterprise success to complex web engineering projects.

Updates, events and insights, highlighting our journey through the years.

Building Embedded Web Stories for WordPress

The story format promotes magazine-style visual storytelling by packaging content in an immersive viewport that works well on mobile & desktop. Brands have better engagement, conversion & content flexibility using the format. Not surprisingly, it is massively popular through Snapchat, Instagram, Facebook, and other social networks.

Although the format itself is appealing, the way most platforms implement stories has issues around accessibility and ephemerality. Additionally, some of these platforms limit story’s full functionality to their native mobile apps, even if they have fully functional websites.

We love stories as a format for their unique distraction-free experience. So when we received an opportunity to collaborate with Google for Web Stories, we were more than thrilled.

Meet Web Stories

Google’s Web Stories takes the immersive story format out of the confines of mobile apps and brings it to the open web. Every Web Story lives alongside other content and conforms exactly to your brand guidelines. The visual storytelling format works well for a wide range of categories like entertainment, food, how-to, listicles, and more. The possibilities to remix & reuse content is endless.

Web Stories are backed by Google and are discoverable from Google Search, News & Discover. Outside the confines of social media platforms, the stories format can both re-engaging your audience, as well as widen it.

Since Web Stories are long-lived and you can monetize them through ads, they will naturally fit into your existing content strategy.

Web Stories Editor for WordPress

Google’s Web Stories Editor for WordPress plugin makes it easy to create and manage stories straight from your WordPress dashboard and publish them to a platform that you fully control.

Partnering with rtCamp has been key to the success of several important projects for us. Their WordPress ecosystem insights, engineering expertise, user focus, and super high-quality output have been the perfect combination to complement our efforts in developing tooling for the WordPress ecosystem.

Alberto Medina

Developer Relations

For the Web Stories for WordPress v1.5 release, rtCamp collaborated with Google to make it easier to embed stories anywhere on your WordPress site via familiar Gutenberg blocks, the TinyMCE (aka Classic) Editor, sidebar widgets, shortcodes, and PHP template tags. This greatly extends the presentational flexibility, so that you can embed your inventory of stories exactly as you see fit.  

rtCamp also developed a WordPress Customizer API that helps developers display web stories in theme-specific areas. Since the API extends the native WordPress Customizer, Web Stories are fully portable between themes with support.

The plugin code supports all default WordPress themes, right from recent TwentyTwentyOne to TwentyTen. Furthermore, Astra , Neve , Newspack , which are some of the most popular names in the WP ecosystem, have added native integrations for Web Stories through this API. 

Web Stories are built using Google’s AMP technology for consistently great load time and performance. They are fully functional both on AMP and non-AMP websites.

A Successful Rollout

Web stories in action. These are reused straight out of our  careers section , where they appear quite differently. This is the kind of ease of use and flexibility that Web Stories within Gutenberg blocks give creators.

rtCamp set up a demo website to showcase the flexibility of Web Stories for WordPress. The website received a lot of traffic at launch , an indicator of the interest in the project from people & brands.

Web Stories, More Snackable Than Ever

Google’s Web Stories for WordPress rollout went through flawlessly . As of writing, there are over 20,000 active installs of the plugin. And through ongoing releases like these, Google Web Stories will keep getting better and better.

If your brand is evaluating stories as a format, we’d be happy to help navigate the landscape – right from content strategy to implementation. Or, if you belong to one of those cutting-edge publishing houses that have invested in an in-house story format, we can help you replatform to Google’s Web Stories for better discoverability, performance, and monetization opportunities.

Book a strategy call with our experts

No obligation. Limited slots.

Contact Form Business Enquiry

" * " indicates required fields

Get inspired.

Omni Hotels boosts conversions 4X by ditching cookies for Display & Video 360’s PAIR

From its roots in grand historic hotels to its collection of modern resort destinations, Omni Hotels & Resorts has been shaping the hospitality landscape for decades. With over 40 locations spanning across North America, Omni has continued to build upon its rich legacy that blends time-honored elegance with personalized experiences, offering guests a taste of genuine luxury. To navigate the privacy-focused landscape, Omni partnered with PMG, MiQ, and LiveRamp, adopting Google's Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) solution to deliver relevant ads without compromising user data. This resulted in a remarkable 4X increase in ad conversion rates compared to traditional cookie-based methods, demonstrating success in delivering relevant experiences while respecting user privacy.

Get the latest, delivered.

Our monthly newsletter puts the latest success stories, insights, and product news right into your inbox.

• Ads Data Hub
• Analytics 360
• Campaign Manager 360
• Connected TV
• Custom Bidding
• Display & Video 360
• Google Cloud
• Google Marketing Platform
• Search Ads 360
• Tag Manager
• Tag Manager 360

No matching results

Enterprise Brand SAS embraces custom bidding to strategically reach connected TV viewers

Sky TV Italia uses Display & Video 360 together with Campaign Manager 360 to boost video performance

Reckitt US boosts its connected TV strategy with Display & Video 360

Mitsubishi Motors Canada uses propensity modeling to increase conversion rate

Riot Games uses Google Marketing Platform to level-up their player base

Men in Green cuts their creative production time in half with Ads Creative Studio

McDonald’s Hong Kong uses Google Analytics 4 to increase in-app orders by 550%

Uber Eats delivers a 10% increase in campaign reach with Display & Video 360

Charlotte Tilbury Beauty reduces CPA by 29% with Custom Bidding

Claro Shop uses Google Analytics 4 to increase in-app purchases in time for the holiday season

Square improves conversion measurement securely with Server-Side Tagging

Banco Azteca increases financial product sales by 178% with Google Marketing Platform

How The North Face used Tag Manager 360 to increase conversions by 3X

How PepsiCo moved from mass demographic marketing to a consumer-centric marketing approach

Nemlig gathers new insights and grows conversions by 40%

Líder drives in-app purchases at a lower CPA with Google Analytics

How OMD and the Guardian used Programmatic Guaranteed to increase efficiency for their direct deals.

How first-party data helped Deckers Brands see which customer trends were taking off

United Overseas Bank drives 3x increase in applications with Google Marketing Platform

Deckers Brands drives business growth with Google Marketing Platform and Google Cloud

TUI UK drives 13% higher return on ad spend by investing in digital maturity

Adidas uses Display & Video 360’s connected TV solutions to show the world it is “Ready for Change”

Samsung increases return on ad spend by over 2x with data-driven creatives

412 Food Rescue uses the new Google Analytics to cut reporting time by 50%

Salesforce unlocks marketing insights faster with Google Analytics 360

L'Oréal Taiwan uses predictive insights to reach the right customers

L’Oréal Taiwan increases offline revenue 2.5x with Google Cloud and Google Marketing Platform

Mondelēz International improves cross-functional collaboration with Campaign Manager 360

Booking.com Evolves Their Measurement with Ads Data Hub

Essence Develops New Measurement Solutions for Customers with Ads Data Hub

How Suntory PepsiCo Vietnam Beverage maximized reach and reduced waste

Nestlé UK Drives Incremental Reach with Audio Ads

Groupe Renault boosts sales and reduces cost per lead with Google and Salesforce

Toyota Canada sees 6X boost in conversions using Google Marketing Platform and Google Cloud

How Samsung found success in Indonesia’s smartphone-savvy market

SAS increases online bookings by 34% in partnership with Google

How did L’Oréal make one creative idea work 100K+ different ways? With a little help from Display & Video 360, Studio and GWD.

Rituals Grows Their Brand with Google Marketing Platform

Rituals Boosts Sales by 85% with Google Marketing Platform

With Display & Video 360, Google Media Lab brings the best of programmatic to its linear TV ad buys

Australia’s Qantas uses Display & Video 360 to reach frequent flyers with relevant ads

Major League Baseball speeds up its marketing game with Google Marketing Platform

Columbus efficiently boosts conversions with a Search Ads 360 Smart Bidding strategy

adidas brings teams together around insights with Google Marketing Platform

Scotiabank boosts mobile conversions with Google Search Ads 360

BookIt moves new users through the funnel with insights-driven creative

OMD revs up high-value traffic for Nissan with Google Display & Video 360

Dune London teamed up with NMPi to boost its Google Shopping revenue by 72%

Scotiabank makes a winning investment with Google Display & Video 360

Moncler hits 72% rise in revenue with Google Marketing Platform’s full stack digital marketing solution

iProspect boosts Thon Hotels' revenue 147% with Google Search Ads 360

IPG Mediabrands improves time spent on Le Petit Marseillais website

L’Oréal Paris puts a fresh face forward with Google Display & Video 360

Walks of Italy boosts revenue and ROI with data-driven attribution and automated bidding

Avon paints a pretty picture with native ad engagement from Google Display & Video 360

Zoopla increases leads with Google Search Ads 360

Audi’s dynamic creative ads reinforce car customization possibilities

IKEA boosts ad spend ROI through Google Search Ads 360

Jellyfish increases agency efficiency with Google Search Ads 360

Using Google Marketing Platform, Novartis customer experience is the picture of health on a global scale

AIDA Cruises speeds ahead with scaled insights and efficiencies from Google Marketing Platform

With Google Tag Manager 360, GoPro discovers freedom and adventure in marketing

Jobs2Careers doubles conversions and increases workflow efficiency using Google Tag Manager

Airbnb improves vendor data collection to 90% with Google Tag Manager

Rail Europe accelerates page load speed by 20%

• Español – América Latina
• Português – Brasil
• Tiếng Việt

Case studies

for Education

• Google Classroom
• Google Workspace Admin
• Google Cloud

Case studies and stories from grade school to grad school

Students, educators and researchers around the world use Google for Education. Explore their experiences and successes.

Fairfield County School District has gone Google

The educators in Fairfield County School District in rural South Carolina are inspiring their students and providing them with an excellent education with the help of Google tools.

Teacher Abby sparks curiosity with a hero’s journey story

See how Teacher Abby used Slides to help students in her Language Arts class create coloring books based on the hero’s journey.

Raising the bar at Thurstable School

At Thurstable School, Google technology is helping students and teachers co-create in the classroom.

McKinnon Secondary College - 12th year collaborates with Google Workspace

Docs and Google Meet allowed students at McKinnon Secondary College to bring their theater production to life.

Error loading content :(

Please try again later

Refine results

Case Studies ({[ collectionContentCtrl.activeItems ]})

No results matching your selection :( Clear filters to show all results

You're now viewing content for a different region.

For content more relevant to your region, we suggest:

Sign up here for updates, insights, resources, and more.

• Skip to main content
• Keyboard shortcuts for audio player

Weekend Edition Sunday

• Latest Show

Sunday Puzzle

• Corrections

Listen to the lead story from this episode.

Politics chat: White House Correspondent's dinner, control of Congress

by  Ayesha Rascoe ,  Susan Davis

Byte-Dance was told to sell TikTok or face a ban. There are legal complications

by  Ayesha Rascoe

Middle East

An independent review finds no evidence for israel's claims about unrwa and hamas.

by  Ayesha Rascoe ,  Jackie Northam

Arkansas and Tennessee challenge federal rule adding abortion to pregnancy protections

by  Maggie Ryan

Startups want to cool Earth by reflecting sunlight. There are few rules and big risks

by  Julia Simon

Southern California gets ready to fight mosquito season — by releasing more mosquitoes

Sunday Puzzle NPR hide caption

Sunday Puzzle: Rearrange and match the clues

by  Will Shortz

Utah hockey fans will pick the name of its new NHL team — March Madness-style

Minhal baig's 'we grown now' follows two chicago kids in the early 1990s, do students and faculty facing arrest at protests have first amendment rights, cult leader charged with murder in kenya, south carolina rep. nancy mace on trump's trial and what it means for the election, fact-check: south carolina rep. nancy mace's statements on the trump trials, why 911 emergency systems in 3 states went dead earlier this month, as israel threatens to move into rafah, hamas releases video of two hostages.

by  Michele Kelemen

A historical marker in Alabama unearths a long-forgotten cold case

by  Laura Sullivan

Music Interviews

George brown of kool & the gang on party music, his memoir and the band's new album, george brown of kool & the gang on party music, his memoir and the band's new album, medical treatments, scientists found a way to restore brain cells impaired by a rare genetic disorder.

by  Jon Hamilton

Searching for a song you heard between stories? We've retired music buttons on these pages. Learn more here.

• Español – América Latina
• Português – Brasil

HOPI: Turning more points into purchases with an infrastructure that delivers on performance

HOPI is a mobile retail platform that integrates leading consumer brands, providing personalized content that allows customers to earn loyalty points from marketing campaigns.

Tell us your challenge. We're here to help.

About Kartaca

Based in Istanbul, Google Cloud Partner Kartaca is a next-generation marketing- and commercial-solutions provider.

Mobile retail platform HOPI migrated its customer loyalty app to Google Cloud, improving the performance of its infrastructure to make its services available to its 7.5 million users 24/7.

Google cloud results.

• Improves app performance by scaling easily to meet peaks and minimizing downtime
• Speeds up data analysis with BigQuery, bringing down query times from hours to minutes
• Reduces hardware costs by 25%, supporting investment in innovation

Deployment time reduced by 75%

Ecommerce is still an emerging sector in Turkey, according to a 2018 report by the European Commission on ecommerce statistics, but it’s growing fast and increased by 38% in 2018. Rewards platform HOPI is helping Turkish shoppers get online through a mobile app that brings together 120 major brands and enables users to access discounts and earn points as they shop. Founded in 2015, HOPI now has more than eight million users in Turkey.

“HOPI brings the online retail experience into offline stores,” explains Murat Tasbas, CTO at HOPI. “Users can spend the points, known as ‘paracik,’ that they earn through the app in both digital and physical stores and transfer points between themselves.” Personalization is also key to the app’s appeal. “HOPI delivers content and campaigns tailored to users’ individual interests, based on their shopping habits and personal preferences,” says Murat. For retailers who partner with HOPI, the rewards are reduced churn, larger basket sizes, and exposure to new customers, as well as the ability to target existing customers more accurately.

“To ensure both the online and offline experience is smooth for our users, and the retailers we work with, HOPI needs a platform that is secure, stable, and scalable. We also want to be able to make the most of the innovative big data tools out there.”

Customers are able to redeem their points in stores, with one HOPI paracik worth one Turkish lira. That means the app needs to be able to load quickly at point of sale, while remaining stable and secure. When it came to renewing its platform hosting contract, HOPI realized that because of outages and service disruption in that year, its previous provider was not offering the service needed to keep the app up and running 24/7. With the support of Google Cloud Partner Kartaca , HOPI chose Google Cloud as the best solution for meeting its infrastructure challenges, as well as enabling the development of new features.

“To ensure both the online and offline experience is smooth for our users, and the retailers we work with, HOPI needs a platform that is secure, stable, and scalable,” says Murat. “We also want to be able to make the most of the innovative big data tools out there.”

Building an infrastructure that’s stable and scalable

For retailers and the marketing platforms that support them, it’s not just annual promotions such as Black Friday that can cause spikes in traffic. HOPI runs around 300 campaigns a day, many of which are targeted to particular user segments. During the launch of a campaign, or after a commercial is run on TV, traffic on the app can triple or quadruple, while usage during the night is generally very low. “With our previous locally hosted provider, we faced data center issues such as outages that lasted for hours,” explains Murat. “It was also difficult to scale, so we weren’t using our resources efficiently.”

“We’re really happy with the performance of Google Cloud Pub/Sub. Even when we have an influx of users or transactions, we no longer experience blockages the way we used to with our previous messaging software.”

To prepare for the migration, Kartaca and HOPI spent five months reworking the HOPI infrastructure to use containerization and microservices, and a further month running pre-production environments on Google Cloud. “Because everything was already up and running, it only took five hours to put our pre-production environments into production,” says Murat. “The system went offline at midnight, our low traffic period, and was back up and running at 5 AM.”

HOPI now runs its microservices-based infrastructure using Google Kubernetes Engine and Compute Engine , as well as Cloud SQL , using Pub/Sub to manage app events. Because the HOPI app reacts to personalized information such as specific products the user is viewing, or user location, the backend infrastructure has to process 15 million events every day. “We’re really happy with the performance of Pub/Sub, “ says Murat. “Even when we have an influx of users or transactions, we no longer experience blockages the way we used to with our previous messaging software.”

Its data management and data science teams rely on BigQuery , Cloud Bigtable , and Dataflow . “Previously, our data teams shared database access and resources, which was limiting and expensive,” says Murat, “Now, they can each work on their own projects. We can securely manage and store around 16.5 TB of data, integrated from 40 data sources, and it’s easy to request additional capacity. In terms of data modeling, queries that used to take two or three hours are now ready in minutes, and we can monitor the cost daily.”

Working with Kartaca for a smooth migration

HOPI has been working with Kartaca since its inception, so choosing an implementation partner for the migration was an easy decision. “Kartaca is a very special partner for us,” explains Murat. “It was the Kartaca team who built the entire back end of the HOPI app, as we don’t have an internal development team. The positive partnership between HOPI and Kartaca is one of the main reasons the migration was so successful.”

Before choosing Google Cloud, Kartaca and HOPI undertook three months of research. “We were looking for the best solution for HOPI’s particular use case, so we took a very objective approach,” says Gizem Terzi Türkoğlu, Marketing Manager at Kartaca.

“We aim to be a pioneer and have already incorporated image recognition, mobile payments, and location services into the platform. Because it is so easy to try out new services, Google Cloud will help us to develop new functionality without having to build from scratch.”

Saving money and investing in innovation

Since migrating, HOPI has seen improvements in the performance of its infrastructure. Deployment times are 75% lower as servers can be set up quicker, hardware costs are down by 25%, and it’s no longer experiencing the downtime that used to affect customers and lead to a loss of business.

Thanks to saving on resources, HOPI is looking to invest more in innovation. “From a technology perspective, the advantages of Google Cloud are clear,” says Murat. “Instead of spending money maintaining servers, we can take a broader view and are investigating the possibilities offered by tools such as machine learning.”

HOPI is planning to use machine learning to further improve its content personalizations and make sure it communicates with users at the right time, in the right way. “Making sure we get personalization right takes up a lot of time and resources, so we’re very excited about how AI can automate and improve our campaign targeting and product recommendations,” says Murat.

The next step will be to take HOPI to other countries and potentially expand to sectors other than retail. “Essentially, HOPI runs on big data insights, so its relevance isn’t limited to retail marketing and could extend to other areas such as fintech or travel,” says Murat. “We aim to be a pioneer and have already incorporated image recognition, mobile payments, and location services into the platform. Because it is so easy to try out new services, Google Cloud will help us to develop new functionality without having to build from scratch.”

• Reach out to our team to see how Google Cloud can help your business.

• Google Advertising

5 Successful Google Ads Case Studies by Industry

• February 21, 2024

If you’re considering investing in Google Ads to promote your brand, you’re likely looking for evidence of its effectiveness. You want to know if this platform is ideal for the industry you’re in, or need case studies to prove that it’s well worth your time, effort, and money. In this article, we’ll share some inspiring Google Ads case studies and success stories of businesses that have used Google Ads to drive significant results, and help you get insights on how to achieve the same (or even better) outcome.

Table of Contents

5 Google Ads Success Stories that Inspire Your Next Campaigns

1. away travel: capturing unbranded traffic, company background.

Away Travel, founded in 2015 by two former Warby Parker executives, is a US-based direct-to-consumer e-commerce business that sells travel luggage.

As a new player in the market, Away Travel faced the challenge of increasing brand awareness and capturing a significant share of the market. They needed a strategy to introduce their brand to a wide audience of potential customers and drive awareness and consideration for their products.

How Google Ads helped?

Google Ads was chosen as the platform for its ability to reach a large audience and its features that allow for targeted and effective advertising. Specifically, Away Travel leveraged Google Ads to capture unbranded search traffic, which refers to searches where users are looking for a product or service but have not specified a brand in their search query.

By using Google Ads, Away Travel was able to capture a significant volume of unbranded search traffic. This strategy allowed them to introduce their brand to a wide audience of potential customers, driving awareness and consideration for their products.

The search ads Away uses for unbranded searches are very similar to the ones for branded traffic.

They are also using the ® hack to increase CTR, a trick that often works.

Besides the ad, they are using all ad extensions: everything from site links, callouts, structured snippets, seller ratings, and even a new type of call extension.

About 70% of all Search Ads clicks for Away, worth about $35,000 per month, come from unbranded paid search. Across all campaigns, they achieved an average click-through rate (CTR) of 4.3%, significantly exceeding industry benchmarks.

2. Glossier: Effective Campaign Structure

Glossier is a direct-to-consumer beauty brand founded in 2014 by Emily Weiss. Their target audience? Millennials and Gen Z seeking high-quality, yet affordable beauty products with a transparent and approachable brand personality. Ever since its establishment, the company has grown rapidly, with its minimalist look and close collaboration with customers.

Despite its rapid growth and popularity, Glossier faced the challenge of effectively structuring their Google Ads campaigns. They needed a strategy that would allow them to reach their target audience effectively and drive significant results.

Google Ads was chosen for its ability to reach a large audience and its features that allow for targeted and effective advertising. Specifically, Glossier leveraged Google Search Ads, which allows advertisers to create ads that appear in Google’s search results.

Glossier has an interesting approach to structuring their Google Ads campaigns. They run two groups of search ads campaigns, one for each of their sub-brands: Glossier and Glossier Play. Each group is split into branded and non-branded campaigns.

Then those groups are split into ACQ & CRM. ACQ & CRM campaigns are exact copies, except for the audiences they target:

• ACQ: These campaigns target people who haven’t interacted with the website before, and focus on acquisition.
• CRM: These campaigns target people who have been to the website. This is the RLSA ( remarketing lists for search ads ) feature in Google Ads. The term CRM suggests that there are likely various target audiences within this campaign.

Glossier also runs campaigns outside the United States: in the United Kingdom, Canada & France.

Glossier’s effective campaign structure allowed them to reach their target audience effectively and drive significant results. This case study demonstrates the power of Google Ads in improving a company’s online presence and driving business results.

3. ForRent.com: Increasing Online Visibility

ForRent.com, a leading online apartment rental listing service, aims to provide a simple and effective way for property management companies to advertise their properties and connect with potential renters. However, with the increasing competition in the online rental market, ForRent.com needed a way to increase its online visibility and drive more traffic to its website.

How Google Ads Helped?

To achieve this goal, ForRent.com turned to Google Ads, specifically Dynamic Search Ads (DSA) . DSA is a feature of Google Ads that allows advertisers to create ads dynamically to fill in the gaps of their keyword-based campaigns. Instead of predefining the keywords, DSA uses Google’s organic web crawling technology to automatically generate ads based on the content of a website.

By using DSA, ForRent.com was able to capture a wider range of search queries, including those that might not have been covered by their existing keyword-based campaigns. This allowed them to reach a larger audience and drive more traffic to their website.

The implementation of Dynamic Search Ads (DSA) campaigns by ForRent.com resulted in a significant enhancement in performance when compared to their regular AdWords campaigns. The click-through rates saw an increase of 26%, while the Cost Per Click (CPC) and Cost Per Acquisition (CPA) decreased by 30% and 37% respectively. Currently, the DSA campaigns contribute to 22% of the leads generated through AdWords for the website.

4. ORRA: Customizing Regional Creatives

ORRA, founded in 1939, is one of India’s most prestigious jewelry retail chains with a rich heritage. With 37 stores spread across 24 cities, ORRA has a significant presence in the Indian jewelry market.

Despite its reputation and widespread presence, ORRA faced the challenge of media fragmentation and reaching out to different communities, including Tamilians in Chennai. They needed a targeted digital marketing strategy that caters to different regions and communities.

Google Ads was chosen for its ability to target customers based on their interests and location. Specifically, ORRA leveraged the Google Display Network, which allows advertisers to place ads on a network of websites and apps, reaching more than 90% of people on the internet.

ORRA used Google Ads to customize regional creatives. They tested campaigns on the Google Display Network featuring region-specific creatives and different offers that would appeal to different communities. They also targeted customers on sites that matched their interests, such as lifestyle sites, and ran remarketing ads to increase conversions and sales.

ORRA reported a 30% increase in qualified leads directly attributed to their Google Ads campaigns. By utilizing location extensions, they saw a 15% rise in store visits driven by their Google Ads efforts.

As a result of witnessing the effectiveness of Google Ads, ORRA increased its ad budget by 10 times.

5. Sky TV Italia: Boosting Video Performance

Sky TV Italia, a subsidiary of the Comcast Group, is one of Italy’s largest media companies and the oldest and biggest pay-TV provider in the country. With over five million subscribers and 2.7 million connected households, it commands a sizable share of the Italian viewing audience. This platform boasts a vast library of movies, TV shows, sports, and original content.

However, in a saturated market with rivals like Mediaset and Netflix, maintaining subscriber growth and brand engagement posed constant challenges.

In 2023, Sky TV Italia decided to focus on broadening its appeal to the next generation of viewers. They sought cost-effective video conversions to enhance their content delivery and improve the viewing experience across different platforms.

To achieve this, they turned to Google’s Display & Video 360 together with Campaign Manager 360. These tools allowed them to unify campaign management across various platforms, including Google, Meta, TikTok, and YouTube.

By leveraging Google’s tools, Sky TV Italia was able to boost its video performance significantly. They transcoded over 5,000 video assets to HD in just a few weeks with a hybrid cloud solution. This allowed them to respond rapidly to peaks in demand without the need for overprovisioning.

Sky TV Italia saw a 165% increase in site conversions while dropping cost per conversion by more than half. They achieved up to 80% cost savings using preemptible VMs and Google Custom Machine Types. This allowed them nearly infinite flexibility for scaling according to specific business needs without costly subscriptions.

Key Takeaways from Google Ads Success Stories

From the Google Ads case studies we’ve explored, several key takeaways emerge that can guide businesses in their own Google Ads endeavors. These success stories provide valuable insights into the strategies and tactics that can lead to impressive results.

Know your audience and target with precision

One of the most critical factors in these Google Ads success stories is a deep understanding of the target audience . Knowing who your customers are, what they want, and how they search for it allows you to tailor your ads to their specific needs and preferences. This can significantly increase the effectiveness of your campaigns.

Keyword optimization

The successful use of Google Ads often hinges on keyword optimization. Selecting the right keywords, bidding on them strategically, and incorporating them naturally into your ads can dramatically improve your visibility on Google and drive more traffic to your site.

Continuous testing and optimization

The Google Ads platform provides a wealth of data that businesses can use to continuously test and optimize their campaigns. The businesses in these case studies didn’t just set up their campaigns and forget about them; they monitored their performance closely, made adjustments as necessary, and continually strived to improve.

Leveraging ad extensions

Many of these Google Ads case studies highlight the effective use of ad extensions. These are additional pieces of information that can be added to your Google Ads, such as location, phone number, or additional website links. They can make your ad more informative and engaging, leading to higher click-through rates.

Quality over quantity

Lastly, these Google Ads case studies underscore the importance of quality over quantity. It’s not just about getting a lot of clicks; it’s about getting the right clicks. By focusing on attracting quality leads – people who are genuinely interested in what you have to offer – you can increase your conversion rates and get a better return on your investment.

How Mega Digital Can Help You Build Effective Google Ads Campaigns?

These Google Ads case studies demonstrate the versatility and effectiveness of Google Ads across different industries. Each company leveraged Google Ads in unique ways to achieve its marketing goals, providing inspiration for others looking to do the same.

I bet your business also wishes to achieve the same results. But the process can be daunting, especially for businesses that don’t have much advertising experience on the platform. So what should you do?

As a leading Google Premier Partner in APAC, Mega Digital has the expertise to help you succeed with Google Ads. We’ve helped numerous businesses achieve their goals through our performance marketing solutions. Beyond streamlining your ad campaigns and providing access to a wide array of ad formats, Google Ads Management services from Mega Digital bring a multitude of benefits:

• Google-certified experts : Our team is well-trained in Google advertising features and has been utilizing them since their inception, ensuring a deep comprehension of the platform’s capabilities.
• 1:1 Consultation : We offer personalized support and expertise throughout the process with a dedicated Google-certified ads consultant assigned to every campaign.
• Exclusive insights and tools : With agency accounts, you gain access to a treasure chest of exclusive insights and tools.
• Google support priority : We have a direct line to Google, ensuring priority access to resolve any ad-related issues quickly and efficiently.

In conclusion, these Google Ads case studies and success stories demonstrate the power of Google Ads. They show how businesses of all sizes, from various industries, can use Google Ads to reach their target audience, increase their visibility, and drive significant results.

Random Picks

Latest insights

Google Ads for Financial Advisors: All You Need to Know

10 Practical Strategies for Scaling Facebook Ads to Grow Revenue

15 Proven Strategies to Optimize Facebook Ads for Maximize ROI

Mega Digital JSC

• HQ: GP Invest Building, 170 La Thanh, Dong Da, Hanoi, Vietnam 100000
• HCMC Office: 2nd Floor, D-eyes, 371 Nguyen Kiem, Go Vap, Ho Chi Minh City 700000

Advertisement

Supported by

Hot Oceans Worsened Dubai’s Dramatic Flooding, Scientists Say

An international team of researchers found that heavy rains had intensified in the region, though they couldn’t say for sure how much climate change was responsible.

• Share full article

By Raymond Zhong

Scenes of flood-ravaged neighborhoods in one of the planet’s driest regions stunned the world this month. Heavy rains in the United Arab Emirates and Oman submerged cars, clogged highways and killed at least 21 people. Flights out of Dubai’s airport, a major global hub, were severely disrupted.

The downpours weren’t a total surprise — forecasters had anticipated the storms several days earlier and issued warnings. But they were certainly unusual.

Here’s what to know.

Heavy rain there is rare, but not unheard-of.

On average, the Arabian Peninsula receives a scant few inches of rain a year, although scientists have found that a sizable chunk of that precipitation falls in infrequent but severe bursts, not as periodic showers. These rains often come during El Niño conditions like the ones the world is experiencing now.

U.A.E. officials said the 24-hour rain total on April 16 was the country’s largest since records there began in 1949 . And parts of the nation had already experienced an earlier round of thunderstorms in March.

Oman, with its coastline on the Arabian Sea, is also vulnerable to tropical cyclones. Past storms there have brought torrential rain, powerful winds and mudslides, causing extensive damage.

Global warming is projected to intensify downpours.

Stronger storms are a key consequence of human-caused global warming. As the atmosphere gets hotter, it can hold more moisture, which can eventually make its way down to the earth as rain or snow.

But that doesn’t mean rainfall patterns are changing in precisely the same way across every part of the globe.

In their latest assessment of climate research , scientists convened by the United Nations found there wasn’t enough data to have firm conclusions about rainfall trends in the Arabian Peninsula and how climate change was affecting them. The researchers said, however, that if global warming were to be allowed to continue worsening in the coming decades, extreme downpours in the region would quite likely become more intense and more frequent.

Hot oceans are a big factor.

An international team of scientists has made a first attempt at estimating the extent to which climate change may have contributed to April’s storms. The researchers didn’t manage to pin down the connection precisely, though in their analysis, they did highlight one known driver of heavy rain in the region: above-normal ocean temperatures.

Large parts of the Indian, Pacific and Atlantic Oceans have been hotter than usual recently, in part because of El Niño and other natural weather cycles, and in part because of human-induced warming .

When looking only at El Niño years, the scientists estimated that storm events as infrequent as this month’s delivered 10 percent to 40 percent more rain to the region than they would in a world that hadn’t been warmed by human activities. They cautioned, however, that these estimates were highly uncertain.

“Rainfall, in general, is getting more extreme,” said Mansour Almazroui, a climate scientist at King Abdulaziz University in Jeddah, Saudi Arabia, and one of the researchers who contributed to the analysis.

The analysis was conducted by scientists affiliated with World Weather Attribution, a research collaboration that studies extreme weather events shortly after they occur. Their findings about this month’s rains haven’t yet been peer reviewed, but are based on standardized methods .

The role of cloud seeding isn’t clear.

The U.A.E. has for decades worked to increase rainfall and boost water supplies by seeding clouds. Essentially, this involves shooting particles into clouds to encourage the moisture to gather into larger, heavier droplets, ones that are more likely to fall as rain or snow.

Cloud seeding and other rain-enhancement methods have been tried around the world, including in Australia, China, India, Israel, South Africa and the United States. Studies have found that these operations can, at best, affect precipitation modestly — enough to turn a downpour into a bigger downpour, but probably not a drizzle into a deluge.

Still, experts said pinning down how much seeding might have contributed to this month’s storms would require detailed study.

“In general, it is quite a challenge to assess the impact of seeding,” said Luca Delle Monache, a climate scientist at the Scripps Institution of Oceanography in La Jolla, Calif. Dr. Delle Monache has been leading efforts to use artificial intelligence to improve the U.A.E.’s rain-enhancement program.

An official with the U.A.E.’s National Center of Meteorology, Omar Al Yazeedi, told news outlets that the agency didn’t conduct any seeding during the latest storms. His statements didn’t make clear, however, whether that was also true in the hours or days before.

Mr. Al Yazeedi didn’t respond to emailed questions from The New York Times, and Adel Kamal, a spokesman for the center, didn’t have further comment.

Cities in dry places just aren’t designed for floods.

Wherever it happens, flooding isn’t just a matter of how much rain comes down. It’s also about what happens to all that water once it’s on the ground — most critically, in the places people live.

Cities in arid regions often aren’t designed to drain very effectively. In these areas, paved surfaces block rain from seeping into the earth below, forcing it into drainage systems that can easily become overwhelmed.

One recent study of Sharjah , the capital of the third-largest emirate in the U.A.E., found that the city’s rapid growth over the past half-century had made it vulnerable to flooding at far lower levels of rain than before.

Omnia Al Desoukie contributed reporting.

Raymond Zhong reports on climate and environmental issues for The Times. More about Raymond Zhong