how to share research paper on linkedin

Social Media in Academia: Using LinkedIn to promote your research

Tips and tricks for using LinkedIn to promote your research

Christa Sathish - Thu 8 Apr 2021 07:18 (updated Thu 2 Jun 2022 12:12)

[Guest post by CYGNA member and Middlesex University PhD student Christa Sathish ]

In this post, I will share some helpful tips and tricks to help you promote your research using LinkedIn. LinkedIn - a social media platform where jobs can be found, CVs managed, and careers developed - has evolved into a place filled with opportunities for researchers. 

How can researchers use LinkedIn effectively?

• Develop a research specific network by following and connecting globally.
• Participate in discussion boards.
• Join research groups which may be public (visible to everyone) or private (visible to members only).
• Engage with public groups.
• Connect and engage with for instance publishers, editors, research participants through private messaging. 
• Share your latest research updates.
• Write an article using the ‘write an article’ function. 
• Invite people to participate in research such as surveys, interviews or focus groups.
• Share presentations.
• Joining webinars, online conferences, symposiums or talks.
• Find funding opportunities: https://www.linkedin.com/company/research/

Using LinkedIn enables researchers to reach national and international stakeholders and makes researchers and research visible to global research communities. Maintaining an online presence, engagement and connectivity has gained in importance during the COVID-19 Pandemic when meeting colleagues and other stakeholders physically has become almost impossible.

Your professional profile

The most obvious and important feature of your presence on LinkedIn is your profile. You can see a LinkedIn profile as a way to define your “academic brand”. A strong self-representation on LinkedIn, using an up-to-date and well-maintained profile, may lead to increased visitor levels, collaborations, networking and a better chance to reach a broader audience with research outputs and updates. Anne-Wil asked me to share my profile as a good example, so here it is .

In addition to Anne-Wil’s blog post about LinkedIn , I would like to mention the following points:

• Attractive headlines which are catchy and include keywords of your current role and expertise increase the chance of displaying your profile when people search online. 
• Profile pictures are beneficial, and they need to be professional. Casual photos such as selfies are better avoided. LinkedIn is a professional platform and the first impression when somebody looks you up counts. 
• The summary (max 200 words) of your profile can boost attention to your profile. It is beneficial to mention your current research status, research interests, and any novel approach that will make you stand out from the crowd. 
• Adding unique research identifiers like ORCID identification, potential peer recommendations and/or institutional endorsements significantly boost your presence as well as credibility. 

Integrating multimedia

Effective communication plays an important role when sharing information about your research, promoting articles or findings. A way to effectively communicate with your target audience on LinkedIn is to integrate various multimedia such as YouTube, infographics, seminars, or PowerPoint presentations which, for instance, are used for webinars. Sharing information and content using multimedia also supports the reach of a wider audience. 

Another way of increasing the attention to your profile is by sharing URLs related to your research, expertise or even your personal website link if you have your own website. When sharing URLs, it is helpful to insert specific hashtags to tag groups and people in your post which benefit the visibility of your content and our profile.

Building a solid network

When connecting with somebody it is good to ask yourself whether the person is relevant to your research, as they will potentially read your updates, articles and may become potential contributors or participants to our research. When connecting with people there is a 30 connections/per day limit on LinkedIn. Once you reach that threshold you will need to wait 24 hours before initiating a new connection request.

In building your network, focusing on first degree connections can make a big difference in how your research promotion reaches the relevant audience as well as who will be reading posts relevant to your own subject. A first degree connection is a person connected to you (see in the below image). second degree connections are people connected to your first degree connection and a third degree connection is a person connected to a second degree connection.  It is always good to know the purpose of a connection you wish to make and focusing on first and second degree connections helps to maintain your target audience. Click here for the LinkedIn connections overview

Another way of finding suitable connections is to look at how many of your current connected people relate to a potential new connection. The more connections in common the better chance the connection may be suitable. 

While sending connection requests, it is best practice to send a personalised message that provides reason for your connection. This is crucial if the connection request is being sent to someone you do not know or is not your second degree connection.

Group and discussion forums to promote research updates

If you are looking for opportunities to collaborate, it is a good idea to form connections with research groups, universities, funding institutions or other stakeholders relevant to your research. Connections like these enable and increase the chance that the information which you like to share reaches a wide target audience. 

It is important to be active when using LinkedIn to keep the conversations flowing as this increases the chance of more people interacting with your information. You can for instance discuss findings or other information with fellow researchers; you may well discover new ideas or opportunities for your research through this. 

There are several forums and groups for researchers hosted by LinkedIn where researchers can communicate, ask questions, and respond to others. It is also possible for you to start a new group related to your research. This will allow you to make new connections, increase your audience and show leadership skills. 

For more on how to use LinkedIn’s group function Click Here .

Publishing a post

When thinking about posts in LinkedIn there are a few points to consider which helps your post to successfully stand out. 

• It is good to write about something to show your expertise. 
• It is good practice to keep posts topic specific which adds to an effective communication with your target audience.
• It is good to maintain an authentic voice when writing; self-permeate, use your own words, make sure the text is your own.
• When voicing your opinions about a topic, follow common (academic) etiquette: write appropriate content for your audience; avoid intimidating or provocative content.
• If you aim to use LinkedIn to disseminate findings and knowledge it is good to post as often as possible because continuity of publishing can build your credibility and strengthen your profile. 
• Viewers prefer to read posts which are written over three paragraphs. 
• Integration of multimedia, as indicated above, develops an effective communication with your target audience. You can easily insert content and multimedia using the share option on LinkedIn. 
• Proofread your posts carefully to minimise errors.

In addition, you may already run a website or blog which you use to communicate your research. Using your own website or blog you can make your post stand out by writing a catchy introduction and then lead the audience to your own website or blog through a link. When thinking about how to share your content / information on social media like LinkedIn, it is important not to simply copy paste the same message (cross-posting). Posting the same message across websites and platforms can make your audience to become disinterested and annoyed as it looks like SPAM. Avoid posting the same content frequently which again can lead to loss of your target audience. If you want to repost you may wish to tweak the post to market the message attractively. You may want to choose specific times during the day where you anticipate that your target audience will be most available to read your posts. 

• For more info on how to post on LinkedIn Click Here .
• For more info on how to use the share option on LinkedIn Click Here .
• For more on cross-posting Click Here

Videos: ResearchGate, Blogging, LinkedIn and Twitter

Related blogposts

• How to digitally market yourself: a beginner's guide for students and academics
• Social media in academia: Using LinkedIn in a mixed-method research design
• Social Media in Academia (1): Introduction
• Social Media in Academia (2): Comparing the options
• Social Media in Academia (3): Google Scholar Profiles
• Social Media in Academia (4): LinkedIn
• Social media in Academia (5): ResearchGate
• Social Media in Academia (6): Twitter
• Social media in Academia (7): Blogging
• Social Media in Academia (8): Putting it all together
• Fostering research impact through social media
• How to ensure your paper achieves the impact it deserves?

Copyright © 2022 Christa Sathish . All rights reserved. Page last modified on Thu 2 Jun 2022 12:12

Christa Sathish's profile and contact details >>

• August 22, 2021

How to Promote Your Published Articles on LinkedIn

Want eyes on your latest article? Pressing publish isn’t enough—you’ll need to promote it. LinkedIn is an incredibly useful (and free!) platform to spark conversations about your work. This social media platform is geared to professionals and hosts a wide variety of users from many fields, from doctors to street artists. This means that your work will be able to reach an incredibly wide audience of potential readers. 

No matter where your article was originally published—an industry journal, your company blog, or self-published right on LinkedIn—if you want people to read it, you need to share it with them! Here are our top 4 tips on how to do that.

Step 1: Post it

In order to promote your content on LinkedIn, you need to post it. Most of the time, the hardest part of posting is coming up with a caption. It can be easy to agonize over the perfect words, but remember that it doesn’t need to be overly long or fancy. Simpler is often better. 

Your goal should be to create interest. While LinkedIn has increased its character count limit to a very generous 3,000, that doesn’t mean that you need to use it all. Remember: less is more. By giving readers just enough information to get them interested—but not so much that they feel like they’ve read the entire piece—you’ll create some mystery to motivate them to click on your article and find out what it’s about.

While LinkedIn may at first appear to be just another social media platform, in reality, it’s a powerful business tool that can help you form genuine connections.

Step 2: #hashtags #forthewin

Hashtags are essential to getting your posts seen on a worldwide platform. They categorize information by topic and allow others to find your post simply by searching for that hashtag. Many Linkedin users follow certain hashtags, so if you use relevant hashtags, your post can get served up in their feed—even if you’re not a Linkedin connection. The result? Lots of fresh eyes on your work.

Although hashtags are powerful, we don’t advise using as many hashtags as possible or simply adding random ones that come to mind. The best strategy is to include a small number of carefully selected hashtags— this comprehensive article   on Linkedin hashtags recommends three—that relate to both your content and your target audience. For example, if you’re a pediatric doctor based in New York, you might use the hashtags “#pediatrician #healthcare #newyorkpediatrics”.

Step 3: Sharing is caring

Linkedin is all about making connections and supporting one another. You might consider creating a casual arrangement with a fellow professional in the same industry to regularly share each other’s content. This benefits both parties: resharing other people’s posts is a great way to maintain your presence on LinkedIn while having your own content shared is especially powerful. LinkedIn is about making connections and supporting one another, making it the perfect place to show this type of mutual support.

Another way to share your post with as many people as possible is by sending it to your coworkers by means of a direct message. While people may miss a tag or mention, they’re almost guaranteed to check their DMs and see the message you’ve sent them. Once they see it, there’s a good chance that they’ll share it, or at least give it a like, helping you achieve your goal of generating as much traffic to your post as possible.

Promptly responding to comments shows that you care about your readers and helps your post become a place of conversation.

Step 4: Don’t leave ‘em hanging

Once you start receiving comments on your posts, it’s essential to respond to them in order to keep the engagement going. Promptly responding to comments shows that you care about your readers and helps your post become a place of conversation. In order to quickly respond to comments though, you need to see them—keeping notifications on or frequently checking LinkedIn after posting is essential.

The number one key element of LinkedIn success is consistency. In order to continue growing your audience, you need to post regularly. Setting a goal can be helpful in this area, whether your goal is posting once a day or once a week. Make it easier by creating a habit of checking LinkedIn during your lunch break, at the end of the day, or whatever time is convenient for you. Being consistent can take time, patience, and effort but it will undoubtedly be worth it as you watch others engage with your content and then seek out your professional services.

Now that you’re equipped with our tips and tricks, you’re ready to go forward and take the LinkedIn world by storm! Looking for more ways to become a successful thought leader? Check out our top tips in this article .  

With many thanks to  Victoria Woods  for her contributions to this article.

Share This Post

Sierra Jensen

Recent blogs.

Working as a Digital Nomad: 3 Months in Bali

Bali is known for hosting thousands of remote workers each year. Last winter, I became one of them. Here’s how I balanced remote work and island life.

From Good to Great: How to Optimize Your Website

Looking to grow your website? Here’s how to nurture your existing site so it fully blossoms.

How SMEs Can Leverage the Talents of Technical Writers

After working with dozens of SMEs on hundreds of projects, here’s my advice for SMEs looking to collaborate with technical writers. 

let’s get you published!

If you’re looking for a medical writer with sharp insights and a compassionate understanding of the healthcare system, we’d be a great fit. 

[email protected]

Cornwall, Ontario | Canada

How to include your publications in your LinkedIn profile

So your LinkedIn profile includes your current work, your relevant experience, and perhaps some interests as well. But what about the work that textbook and academic authors alike pour so much of ourselves (and our time) into – our publications?

Fortunately, there are a couple simple ways you can incorporate your publications into your profile to highlight all that work.

The Publications section

First, you can add a Publications section to your profile to create a list of all of your publications.

This section isn’t active by default – you have to add it. If your profile contains an Accomplishments section, you can simply click the + next to accomplishments, and click Publication from the list.

If you don’t see Accomplishments on your profile, click the Add profile section button, click Accomplishments, then click Publications to add this section, and then click the +.

In the Publication dialog box, the only required field is the title, but there’s space for other information, including the publisher name, publication date, and links to any co-authors who are in your LinkedIn network.

The Publication URL box lets you include a link, such as your author website or your publisher’s order page. The final field is Description, which I usually fill with the marketing blurb prepared by my publisher.

When your profile contains publications, the titles are displayed in a list under the Publications heading. You can view the details by clicking the down arrow to the right of the heading.

Publications aren’t limited to just articles and books – think broadly! For instance, my publications list also includes video courses that I’ve authored.

The Experience section

Another way to highlight your publications is to incorporate them into the Experience section.

In the description for your authoring role, call out each publication you’ve written, listing its main features – perhaps what you’re most proud of, or what you think will generate the most interest.

For instance, in my profile I’ve created an Experience entry for my authoring role at each of my publishers. I summed up one of my textbooks like this: “Author of two editions of HTML5 and CSS3 Illustrated, which builds basic web development skills for students who are new to front end programming.”

If you have access to sales data that you’re allowed to disclose publicly, you can add that to your descriptions to point out the impact of your work. For instance, “Author of Building Web Applications with Ajax, which has helped 5000+ developers incorporate third-party data into their apps.”

Finally, don’t forget to take advantage of the Media option in the Experience section. For each Experience entry, you can upload image or other files to be displayed within your profile – perfect for a book or journal cover image. Note that when displayed in your profile, the images will be approximately twice as wide as they are tall, so it’s best to use a wide image to avoid cropping.

Adding your publications to your LinkedIn profile highlights your significant skills in authoring instructional or academic material, rounds out your professional accomplishments, and invites the world to explore the works you’ve authored. Now go proudly show off what you’ve accomplished!

Sasha is a textbook author in the computer sciences discipline. His most recent publication is HTML5 and CSS3 Illustrated Complete , 2e. He is also an author with Lynda.com/LinkedIn Learning.Sasha is a textbook author in the computer sciences discipline. His most recent publication is HTML5 and CSS3 Illustrated Complete , 2e. He is also an author with Lynda.com/LinkedIn Learning.

Sasha is a textbook author in the computer sciences discipline. His most recent publication is HTML5 and CSS3 Illustrated Complete , 2e. He is also an author with Lynda.com/LinkedIn Learning.Save Save

Share this:

• Share on Tumblr

• Getting Published
• Open Research
• Communicating Research
• Life in Research
• For Editors
• For Peer Reviewers
• Research Integrity

5 Tips to use LinkedIn in promoting your research

Author: Lucy Frisch

The Source has launched a new series which details how authors can better promote their work (and themselves!). As part of this series, we will be featuring tips and tricks to author self-promotion and advancing discovery of their work. Today we look at one of the most prominent professional networking sites, LinkedIn. 

Are you under the impression that LinkedIn is all about making business to business connections? That it’s a gold mine for job seekers and head hunters, but a platform that isn’t quite relevant to you as a cholar? Think again!

Since its beginning in 2002, LinkedIn has become a valuable directory of over 430 million professionals globally. Building and maintaining an active presence on LinkedIn can help you grow your professional network, increase discoverability of your work, and aid you in connecting with people of similar interests and backgrounds.

Whether you’re an author, editor, reviewer, or early career researcher, here are five ways you can optimize your presence on LinkedIn today and help your work reach a wider audience:

• Build a robust profile. Every article you’ve written, every talk you’ve given, and every class you’ve taught is significant enough to be included on your LinkedIn profile. Use your page as a space to showcase your experience, achievements, and interests in order to give your connections a complete picture of who you are and what your work is all about.
• Constantly connect. Once you’ve connected with someone on LinkedIn, their activity (position changes, latest posts, etc.) will be included on your news feed. LinkedIn gives you daily opportunities to engage with the happenings of your connections, including something as simple as ‘liking’ their updates. Growing your connections also allows you to share your own updates with a larger audience.
• Get your group activity going. Joining professional groups on LinkedIn is a fantastic way to increase your discoverability. Pose questions or respond to queries from other members in groups to position yourself as a thought leader in your respective field.
• Open opportunities for partnership. Whether you’ve been trying to get funding for a new project, get in touch with policy makers, or you simply want to get your voice heard by a wider audience, use LinkedIn as a channel to reach out to people with whom it’s unlikely you’d get face time.
• Start a conversation about science. By introducing your research and ideas to your LinkedIn network, you are personally helping evolve the production and dissemination of scientific knowledge as we know it. Some of your connections may only know about your field of study because of your presence on their news feed, so maximize their exposure to your specific line of research with a comprehensive profile and engaging LinkedIn behavior.

Help the impact of your research grow beyond your scholarly community and take advantage of all that LinkedIn can do for you and your work today! Feel free to comment below with any questions, suggestions, or tips for maximizing a professional’s LinkedIn potential.

Lucy Frisch is a Senior Marketing Manager leading the Content Marketing Programmes team, based in the New York office. She has a passion for storytelling and works to humanize the research published across Springer Nature with a focus on the researcher experience.

• research communication
• social media
• Tools & Services
• Account Development
• Sales and account contacts
• Professional
• Press office
• Locations & Contact

We are a world leading research, educational and professional publisher. Visit our main website for more information.

• © 2024 Springer Nature
• General terms and conditions
• Your US State Privacy Rights
• Your Privacy Choices / Manage Cookies
• Accessibility
• Legal notice
• Help us to improve this site, send feedback.

Press ESC to close

Or check our popular categories....

How to Add Publications to LinkedIn?

Table of Contents

So, I had this professor once who always used to say that you should try to leave even one line of yourself in this world. His statement made me write not one line but several articles, one book , and thousands of blogs.

Publications are one of the things that can show a person’s genius and hard work, especially in an academic environment . But your publications can get used in scientific or academic atmospheres and in other industries. Yes, they can be effective in finding a decent job.

Personally, I got my first official job through one of my articles. That’s why I recommend everyone to publish something ( article , book, blog, etc.) and mention it on their LinkedIn profile. Because as a job-oriented platform, with more than a billion users, LinkedIn is the world’s largest pool of business opportunities (jobs, partners, prospects, mentors , etc.) Believe it or not, publications can be a positive point for you in this huge pool.

In this article, I will discuss adding publications to LinkedIn . So, if you want to attract the attention of recruiters , mentors, potential partners, etc. to your profile, make sure to read this article fully.

what is the main reason for adding publications to your profiles?

There are several reasons why adding publications to your LinkedIn profile is important:

1. Builds Credibility:

Adding publications to your LinkedIn profile can demonstrate your expertise and establish your credibility in your field of work. This can help you stand out from other professionals and attract potential employers or clients who are looking for someone with your level of knowledge and experience .

2. Builds your personal brand:

Your LinkedIn profile is an important part of your personal brand . By adding publications, you can demonstrate that you are an expert in your field and are actively engaged in professional development.

3. Increases your visibility:

Adding publications to your profile can increase your visibility on LinkedIn . When you add a new publication , it will appear in your connections’ news feeds, which can help you reach a larger audience and attract new connections .

4. Demonstrates thought leadership:

If you’re looking to establish yourself as a thought leader in your industry, adding publications to your LinkedIn profile is a great way to do so. By sharing your research, opinions, or insights on a particular topic, you can demonstrate your expertise and provide valuable information to your connections.

How to Add Publications to Your LinkedIn Profile?

Here’s how to do it:

1. Log in to your LinkedIn account  

2. Click Me at the top of your LinkedIn homepage

3. Select View Profile from the drop-down menu.

4. on your profile page, click the “Add Profile Section” button located just below your profile picture.

3. Go to the “Additional” section and click on “Add publications”.

4. Fill in the required fields, including publication title, publication date, publisher, and any relevant address or description.

6. Click “Save” to add your publication to your profile.

To learn more about this matter, you can watch tutorial videos on YouTube.

Can I Add Publications to LinkedIn?

Yes, you can add publications to your LinkedIn profile. Adding publications to your profile can enhance your professional credibility, showcase your expertise, and provide valuable insights to your network.

How DO I Post a Published Article on LinkedIn?

To post a published article on LinkedIn, 

First, log in to your LinkedIn account. 

Then, navigate to the LinkedIn homepage and click the “Write article” option in the sharing box. 

This will take you to the article editor, where you can copy and paste the content of your published article. 

Make sure to include a catchy headline, relevant tags, and an engaging introduction. 

You can also add images, videos, and links to enhance your post. 

Once you’re satisfied with the formatting, click on the “Publish” button to share your article with your LinkedIn network.

How DO I Share My Research Paper on LinkedIn?

To share your research paper on LinkedIn, start by creating a post on your LinkedIn profile. 

Craft a brief introduction highlighting the significance of your research and its potential impact. 

Then, upload a visually appealing image related to your paper to attract attention. 

Next, attach your research paper as a document or provide a link to where it can be accessed. 

Finally, encourage engagement by inviting comments and feedback from your network. 

How to Add Publications to the LinkedIn App?

1. Open the LinkedIn app on your mobile phone.

2. Tap on your profile picture in the upper left corner of your LinkedIn screen.

3. Tap on the “View profile” button.

4. Tap on the “Add section” button in the introduction section of your profile.

5. Navigate to the “Additional” section and tap on the “Add publications” option.

6. Complete the form and then tap on the “Save” button.

Is It Possible to Automatically Add Publications to LinkedIn?

It’s not currently possible to automatically add publications directly to your LinkedIn profile. Instead, LinkedIn provides a section where users can manually enter their publications, including details like the title, publication date, publisher, and a brief description.

How to Add Articles to LinkedIn Profile?

To add articles to your LinkedIn profile, follow these simple steps:

1. Open your LinkedIn account and click “Me” at the top of any LinkedIn page. 

2. Click “View Profile” to go to your LinkedIn profile.

3. Scroll down to the “Featured” section.

Note : If you haven’t already added a Feature section to your LinkedIn profile, just follow the following path through your profile page: Add Profile Section <Recommended < Add Feature  

4. Click the “+” icon to add articles.

5. Select “Add an article” from the drop-down menu.

6. Click the “Feature” button at the bottom of the “Add an article” pop-up window.

How to Add Publications to LinkedIn Resume?

If you want to add publications to your LinkedIn resume, you need to add a section called Publications to your profile page.  

To do that, follow these steps: Go to your LinkedIn profile page and click the Add Profile section button, scroll down to the Additional section, and from there, click the Add Publications button.  Enter the information about the publications and click the Save option at the end.  

Now, you can create a resume from your LinkedIn profile page.

What Is Considered a Publication on LinkedIn?

Publications on LinkedIn typically refer to articles, blog posts, books, research papers, or any other type of content you have authored or contributed to, such as podcasts or videos.

These publications can cover a wide range of topics, including industry insights, thought leadership, research findings, or personal experiences.

Where Is the LinkedIn Publications Section?

The Publications section on LinkedIn is located at the bottom of your profile page, between the “Skills” and “Interests” sections.  

Reach More Ideal Prospects with CUFinder LinkedIn Extension  

CUFinder LinkedIn Extension helps you uncover your ideal prospects’ contact data while browsing LinkedIn. 

This tool easily syncs the latest individuals, firms or organizations, and event data. 

If you want to discover more prospects’ contact data on LinkedIn right now, click here to download it to your desktop!

Here are some tips to help you get the most out of adding publications to your LinkedIn profile:

1. Choose relevant publications: When adding publications to your profile, choose only those that are relevant to your industry or field. This will help you establish your expertise and build your personal brand .

2. Highlight your best work: While you may be tempted to include every publication you’ve ever written, it’s best to only highlight your best ones. This will help you stand out from other professionals and demonstrate your expertise to potential employers or clients.

3. Use descriptive titles and descriptions: The titles and descriptions of your publications should be brief, clear, and descriptive. Use language that gives readers a sense of what your work is about and why it matters.

4. Include URLs: If your publication is available online, Make sure to include a URL in your publication description. This makes it easy for readers to access your work.

5. Keep your profile up to date: Finally, it is important to keep your LinkedIn profile up to date. If you publish new work or receive new awards, make sure to add them to your profile to keep your personal brand up-to-date and relevant.

Adding publications to your LinkedIn profile is an effective way to demonstrate your expertise, build credibility, and build your personal brand . By following these tips and best practices, you can create a compelling profile that showcases your knowledge and experience and helps you stand out in your industry.

Whether you’re a job seeker, entrepreneur, or professional looking to expand your network , adding publications to your LinkedIn profile is an invaluable tool for building your career and achieving your professional goals.

What Publication Should I Put On LinkedIn?

So far, we have understood the importance of publications on LinkedIn , how to add them to the profile, and some tips about them. But many people might wonder if it is possible to put anything in an online publication ?

LinkedIn is a professional networking platform that allows you to showcase your skills and experience to potential employers , clients, and colleagues. One of the most effective ways to build your personal brand on LinkedIn is to add publications to your profile.

Publications can include academic articles, research studies, blog articles, and other types of content that showcase your expertise and knowledge in a specific field.

When choosing publications to add to your LinkedIn profile, it’s important to consider the following factors:

1. Relevance: The publications you choose to display on your LinkedIn profile should be relevant to your industry or field. For example, if you are a software developer, you should focus on publications related to software development rather than personal articles or fiction.

2. Quality: The quality of your publications is important. You should choose publications that demonstrate your expertise and knowledge in your field. This might include academic papers, research studies, or articles you’ve written for industry publications.

3. Timeliness: Your publications should be new and up-to-date. If you’ve written an article or research paper that’s years old, it may not be relevant or impressive to potential employers or clients.

4. Diversity: It’s important to showcase a diverse range of publications on your LinkedIn profile. This can include different types of publications, such as academic articles, blog articles, and podcasts, as well as publications on different topics in your field.

Here are some specific types of publications you might consider adding to your LinkedIn profile:

1. Academic Articles: If you have published academic articles in your industry, these articles can be added to your LinkedIn profile. They demonstrate your expertise and knowledge in your field and can help you stand out from other professionals. When adding academic articles to your profile, make sure to include the title, co-authors (if there are any), and the journal or conference in which the article was published.

2. Research Studies: If you have done research studies in your field, you may add these to your LinkedIn profile. They show that you are actively engaged in professional development and can help you build credibility in your field. When adding research studies to your profile, make sure to include the title, co-authors, and location of the study.

3. Articles: If you write articles for industry publications or blogs, these articles can be a great addition to your LinkedIn profile. They demonstrate your expertise and knowledge in your field and can help you establish yourself as a thought leader. When adding an article to your profile, make sure to include the title, the publication in which the article was published, and the date of publication .

4. Books: If you have written or translated a book related to your field, this book can be a powerful addition to your LinkedIn profile. This shows that you have a deep understanding of your field and can help you establish yourself as an expert. When adding a book to your profile, make sure to include the title, publisher, and publication date.

5. Podcasts or Videos: If you’ve created podcasts or videos related to your industry, these can be a valuable addition to your LinkedIn profile. They demonstrate your expertise and knowledge in your field and can help you stand out from other professionals. When adding a podcast or video to your profile, be sure to include the title, the platform it was published on, and the date it was published.

6. Whitepapers: Whitepapers are authoritative reports that provide in-depth information on a specific topic related to your industry. These publications can help you become recognized as an expert and thought leader in your field. When adding white papers to your profile, make sure to include the title, publisher, and publication date.

7. Case Studies: Case studies are detailed analyzes of specific situations or problems related to your industry. They demonstrate your expertise and problem-solving skills and can be a great addition to your LinkedIn profile. When adding case studies to your profile, be sure to include the title, client, or company where the case study was conducted and the date it was published.

8. Infographics: Infographics are visual representations of data or information related to your industry. They can be a powerful addition to your LinkedIn profile because they can help you express complex ideas clearly and concisely.

In addition to adding publications to your profile, there are other ways to promote your personal brand on LinkedIn . You can add endorsements and recommendations from colleagues and clients, join relevant groups and participate in discussions, and share industry news and information through your feed.

By engaging with the LinkedIn community and showcasing your expertise and knowledge, you can establish yourself as a thought leader in your field and attract new opportunities and clients. Now let us see why to add academic and scientific publications to LinkedIn and if there is any difference in adding publications to LinkedIn from Google Scholar.

Why Add Scientific Publications to LinkedIn is important?

Scientific publications are something that users notice . That’s why I recommend people to include their scientific articles and books in their profiles. Adding scientific publications to your LinkedIn profile is a great way to showcase your expertise and knowledge in your field.

Scholarly publications are a reflection of your research, writing, and analytical skills and demonstrate that you are actively engaged in professional development.

Here are some specific reasons why you should add scientific publications to your LinkedIn profile:

1. Build credibility:

Adding scientific publications to your LinkedIn profile can help build your credibility in your field. By demonstrating your research and writing skills , you can show potential employers or clients that you have the expertise and knowledge to succeed in your field. Scientific journals also show that you are actively engaged in professional development and are committed to keeping up with the latest research and trends in your field.

2. Stand out from the competition:

In today’s competitive job market, finding ways to stand out from the crowd is important. Adding scientific publications to your LinkedIn profile can help you do this. By showcasing your research and writing skills , you can differentiate yourself from other professionals in your field and showcase your expertise and knowledge.

3. Network with other professionals:

LinkedIn is a professional networking platform, and adding scientific publications to your profile can help you connect with other professionals in your field. By demonstrating your research and writing skills , you can attract the attention of other professionals who are interested in your work and may be interested in working with you on future projects.

4. Attract new opportunities:

Adding scientific publications to your LinkedIn profile can help you attract new opportunities, such as job offers, consulting work, or speaking engagements . By demonstrating your expertise and knowledge, you can position yourself as a thought leader in your field and attract the attention of potential employers or clients who are looking for someone with your skills and experience .

5. Share your research with a wider audience:

Publishing scientific research can be a time-consuming and challenging process, but by adding your publications to your LinkedIn profile, you can share your research with a wider audience. This can help you get more exposure for your work and can help you connect with other professionals who are interested in your research.

Yes, adding scientific publications to your LinkedIn profile is a great way to showcase your expertise and knowledge in your field, stand out from the competition , network with other professionals, attract new opportunities, and share your research with a wider audience.

If you have published scientific research, be sure to add it to your LinkedIn profile to help build your credibility and demonstrate your expertise.

Why Is It Important To Add Academic Publications On LinkedIn?

Adding academic publications to your LinkedIn profile is important for several reasons:

1. Demonstrate expertise:

Academic publications are a reflection of your expertise and knowledge in your field. Adding them to your LinkedIn profile shows that you’ve done original research, analyzed data, and contributed to the academic conversation in your field. This can help build your credibility and position as a thought leader.

2. Highlight research skills :

Academic publications demonstrate your research skills , including your ability to design studies, collect data, and analyze information. These skills are important ones in many fields, and highlighting them on your LinkedIn profile can help you stand out to potential employers or colleagues.

3. Demonstrates commitment to professional development:

Publishing academic research is a time-consuming and challenging process, and adding publications to your LinkedIn profile shows that you are committed to professional development and staying up-to-date with the latest research in your field.

4. Increases visibility:

Adding academic publications to your LinkedIn profile can increase your visibility to potential employers , colleagues, and peers. It can also help you connect with other researchers or professionals who are interested in your work.

5. Provides evidence of impact:

Academic publications can demonstrate the impact of your research, including citations or mentions in other publications. This can be important for securing funding, promotions, or other opportunities.

6. Helps in networking:

LinkedIn is a professional networking platform and adding academic publications to your profile can help you connect with other researchers or professionals in your field. It can also help you find potential colleagues or mentors who are interested in your work.

Is There a Way to Add Publications to LinkedIn from Google Scholar?

Yes, there is a way to add publications to LinkedIn from Google Scholar. Here are the steps to do this:

• Go to Google Scholar and search for your publication using the title or keywords.
• After finding your publication, click on the title to open the full citation.
• Under Citation, you will see a list of options for exporting the citation. Click on the “ Cite ” button.
• Choose the citation style you want to use for your LinkedIn profile. APA or MLA are commonly used citation styles for academic publications.
• Copy the provided quote information into the selected quote style.
• Go to your LinkedIn profile and click the “Add Profile Section” button.
• Select “Publications” from the list of options.
• Click on the “Add New Publication” button.
• Paste the citation information into the appropriate fields, including title, authors, publication date, and publication name.
• You can also add a summary of the publication and a link to the full text if it is available online.
• Once you have entered all the information, click the “Save” button to add the publication to your LinkedIn profile.

By following these steps, you can easily add your academic publications from Google Scholar to your LinkedIn profile. This can help you showcase your expertise and knowledge in your field and increase your visibility to potential employers and colleagues.

Adding publications to a LinkedIn profile is an easy way for professionals to demonstrate expertise. It establishes credibility and helps individuals stand out. By following the steps to add publications, a professional can increase their visibility to employers , collaborators, and peers. This may lead to new opportunities.

Using the publication feature shows commitment to career development. It positions a person as an authority in their field. Professionals can benefit from this LinkedIn feature.

Incorporating articles helps professionals gain attention from the right people. Potential employers and connections see research skills firsthand. Shorter publications work best on LinkedIn to prove knowledge and experience concisely. so, if you ever published something under your name, do not hesitate and add it to your LinkedIn profile.

How can I add my publications in LinkedIn?

To add publications on LinkedIn, navigate to your profile page and scroll down to the “Accomplishments” section. Click on the “+” button next to “Publications.” In the window that pops up, fill in details about the publication, such as the title, publication date, publication URL, and a brief description. Once you’ve entered the required information, click “Save” to add the publication to your profile.

Do you put your publications on LinkedIn?

Yes, adding publications to your LinkedIn profile can be beneficial, especially if they’re relevant to your profession or showcase your expertise in a particular area. By listing publications, you can demonstrate your thought leadership, depth of knowledge, and contributions to your field. This can be particularly helpful for professionals in academia, research, or any field where publishing work is common.

How to Add a Resume to LinkedIn?

To add your resume to LinkedIn, you can go to your profile, click on the “Add profile section” button, select “Media,” and upload your resume file . Alternatively, you can use LinkedIn’s built-in resume builder tool to create a resume directly on the platform, which can then be added to your profile.

How do you put publications on your LinkedIn resume?

If you’re using LinkedIn to create or export a resume, the platform will automatically include sections from your profile, such as your publications. To ensure your publications appear, first ensure they’re added to your LinkedIn profile under the “Accomplishments” section. When creating your resume through LinkedIn’s tools, review and edit the final document to ensure your publications are listed in a manner consistent with traditional resume formats.

CUFinder Academic Hub, Ultimately Free!

These comprehensive PDFs are your key to mastering the art of professional networking, personal branding, and strategic content creation on LinkedIn.

Click here to Download these ebooks for free!

Categorized in:

Share Article:

Leave a Reply Cancel reply

Save my name, email, and website in this browser for the next time I comment.

Related Articles

Linkedin sourcing tips: the things you should know, linkedin tips for graduates, must-know linkedin business tips for 2024, can linkedin help with resume, other stories, does deleting linkedin conversation delete both sides, what to say in linkedin connection request.

You are using an outdated browser . Please upgrade your browser today !

How to Promote Your Research Article on Social Media

Twitter, Facebook and LinkedIn can be powerful tools to increase the visibility of your research and expand your professional network. Here we share the ins and outs of the most important social media platforms.

This post is part of a series that provides practical information and resources for authors and editors.

Once you’ve done your research, written a manuscript, and revised and proofread it, the last thing you want is for your published work to go unnoticed. So, how can you make it stand out in a world of information overload?

One of the most effective ways to get the public interested in your research is to use social media!

If you want to take the leap, the first step should always be to create an informative profile and then build your network. Search for colleagues, institutions, organizations, and thought leaders in your field, follow them and start interacting with their content by liking, re-posting, and commenting (only if appropriate, of course, don’t force it.) Ideally, you will already have a few posts of your own to show, which should increase your chance of others following you back.

Different social media channels differ in terms of their audiences, tone, and formats. Depending on these factors as well as your time constraints, you might want to focus on one channel, or maybe you want to use them all.

To help you make that decision and find the right platform, here’s an overview of the most popular social platforms:

• Some General Advice

Twitter is a microblogging service and social network founded in 2016 with around 330 million monthly active users . It’s not just used by many influential figures like politicians, journalists and celebrities – many academics also use Twitter to discuss their research and share it with a larger audience. The tone on Twitter is generally conversational in nature.

How Does Twitter Work?

The platform primarily allows you to publish posts (“tweets”) limited to 280 characters, and to re-tweet, like and reply to other users’ content. Your posts will appear in the news feeds of your followers but also in the search results of users who are looking for a specific hashtag and thus a specific topic. You can include as many hashtags (marked by the hash sign #) in a tweet as the character limit allows. You can also add polls, images, as well as audio and videos limited to 2 minutes and 20 seconds.

Another recently introduced feature are “Twitter Spaces”. These are audio-only chatrooms, which can be created by users with 600 or more followers. Any user can join these Spaces and request to speak. Furthermore, Twitter allows you to “go live” via the app and broadcast what’s happening around you. Finally, if you’re using Twitter to research subjects and trends, you can group them into lists to keep up to date on specific topics.

What Do I Need to Keep in Mind When Posting on Twitter?

Set up your profile by choosing a searchable profile name and writing a short bio (max 260 characters, including your profession or research field and tagging any affiliated institutions). Underneath your bio, you can link to your publication or institution’s website. Choose a recent profile photo, and if you have any visuals of your publications, use these as your header image.

Now you can start tweeting. Twitter’s character limit means you will have to be very concise and to the point. Inserting a link (e.g. to your research paper), irrespective of its length, will take up 23 characters alone. Use clear language, focus on the key results of your paper, and limit yourself to 1-3 relevant hashtags. If you want to tell a longer story, you can create a thread by posting replies to your initial tweet. These can be numbered for more clarity.

Similar to the keywords in a research article, try putting yourself in the shoes of other users and what hashtags they might be searching for. Hashtags shouldn’t be too broad or too specific. For example, if your research focuses on the feeding habits of Danaus plexippus , using the hashtag #MonarchButterfly would be a good choice as it targets biologists as well as a lay audience. To get a better idea of a hashtag’s reach, enter your potential hashtags in the search bar and see what results come up.

Also, don’t forget to tag your co-authors, your institution as well as related institutions, and the publisher or journal in your tweets. Ideally, they will share your posts. If you’re running out of space, you can additionally tag up to 10 users in an attached image without affecting the character count. However, note that not every account enables photo tagging.

Speaking of images: including an eye-catching visual that complements your text, like a photo or video of your research object, an infographic, or a figure from your article, will immensely increase your chances of getting noticed in a flooded news feed. In fact, this applies for most social media channels. Twitter will let you upload 4 pictures per tweet. To make images more accessible to vision-impaired users who might be using a screen reading tool, you can add “alt text” (short for alternative text) by uploading the image, clicking on “edit” and entering a description of the attached visual.

2. Facebook

Facebook – the social network, if you will – was founded in 2004 by Mark Zuckerberg. You might have heard that the platform is on the brink of extinction, and admittedly many younger people have moved on to other services, but current numbers show that Facebook is actually very much alive. Facebook has about 2.93 billion monthly active users , most of them from India and the US. This staggering number demonstrates that it could be well worthwhile sharing your research results on the most widely used online social network.

How Does Facebook Work?

Contrary to Twitter, you are not limited in the length of your Facebook posts. In fact, you could publish a text with up to 63,206 characters at once, which would correspond to about 35 standard text pages. Posts can be complemented with images and videos up to 240 minutes long. Using hashtags is also possible. You can comment on and react to other people’s posts with a variety of emojis.

Facebook further offers you the chance to join groups dedicated to specific subjects and to interact with people who have the same interests as you. From Alzheimer’s research to entomology (over 200,000 members!) or minerals and fossils – there is literally a group for everything.

You can also organize virtual and in-person events with Facebook, start a livestream, and publish “stories” – short content pieces that are visible for only 24 hours and are especially highlighted at the top of other users’ news feeds

What Do I Need to Keep in Mind When Posting on Facebook?

In view of the short attention spans on social media, aim to keep your message short and simple. Typically, longer Facebook posts earn less engagement. So, depending on the complexity of your topic, try to break down your research article in just a few sentences which cover the most important results and conclusions of your work. As on Twitter, keep the tone of voice conversational and informal.

In your posts, link to the journal article, tag colleagues and institutions, and include a visual, if possible. As mentioned before, Facebook has also adopted the use of hashtags. However, they’re not as popular and relevant on here. If you want to use hashtags, do so very moderately and put some thought into your selection (see how to select hashtags on Twitter.)

If you want to join a Facebook group to build your community, make sure to not just use these groups as one-way outlets for your research articles but add value by taking part in discussions and stimulating engagement.

3. LinkedIn

Founded in 2003, LinkedIn is a professional network with about 830 million members that is focused on networking, career development and the world of work. The site offers free (“basic”) memberships as well as paid (“premium”) subscriptions with added benefits. To promote your research article, however, the free version is more than enough.

How Does LinkedIn Work?

Profile pages are pivotal elements of LinkedIn. The platform allows you to outline your current position, previous work experience, education, and key skills. Moreover, you can share publications, conference presentations, patents, and awards. You can also give and receive recommendations from current and former co-workers, which will be displayed on your profile.

When posting about your work, job ads, achievements etc., LinkedIn allows you to include 3,000 characters per update. Posts can be complemented with up to 9 images and videos of up to 10 minutes  as well as with documents and polls. Hashtags are frequently used as well.

Like Facebook, LinkedIn allows you to join and actively contribute to professional groups, which exist for basically any research field. Also, it is possible to create events to organize on- and offline meetups.

What Do I Need to Keep in Mind When Posting on LinkedIn?

Creating an accurate and informative profile is essential to convey your credibility as a researcher. Before getting started with posting content, it’s worth spending time on your “digital business card” to give people a full picture of your professional self.

Start by choosing a polished, up-to-date photo and write a very short headline about yourself. This will appear next to your photo and name. When navigating the site, commenting and interacting with others, this is your visiting card that others will see.

Next, fill out your work experience and education, making sure to tag your employers, universities and research institutions. Offer to give others recommendations and ask former supervisors and colleagues for endorsements (whether that means writing a recommendation or endorsing your skills). Follow pages and institutions of interest, so that you receive relevant news in your feed.

When it comes to posting yourself, since you’re targeting peers and other professionals, use a more formal tone of voice than on Twitter or Facebook. However, less casual certainly doesn’t mean that your writing has to be boring. Imagine chatting to a fellow researcher at a conference and telling them in less than a minute about your newest discovery and its significance for the community. Now transfer that to a LinkedIn post in the form of just a few short paragraphs (with a link to your article, of course), tag colleagues and institutions, and invite opinions and discussion.

As with Twitter and Facebook, complementing your post with an eye-catching visual (including alt text) is always a good idea. Choose only a few relevant hashtags.

When joining subject-specific groups, think about whether you want to reach peers, policymakers and/or maybe even businesses and corporate bodies that might be interested in a product or method you have developed. Ask questions, answer queries and increase your visibility as a trailblazer in your field.

4. Some General Advice

• Make sure to post on a regular basis, at least 2-3 times per week, to stay in the conversation.
• Especially Twitter and Facebook have become infamous for attracting rude and disruptive user comments on public posts. Be prepared for that, especially if your research can be seen as controversial. Always remain polite, factual and even-handed if someone tries to engage you in a heated exchange. If in doubt, take the high road.
• Link to your social media profiles in your e-mail signature and promote your handles (public usernames) on the last slides of conference presentations.
• Have an eye on your direct messages (DMs) in case researchers want to connect with you via chat.
• Create eye-catching visuals with PowerPoint or free-to-use design tools such as Canva or PicMonkey. Keep in mind that recommended image sizes and aspect ratios differ between different social media platforms.
• Monitor your success, e.g. with Twitter analytics , or consider using Altmetric (fee-based), which allows you to track online engagements with your research.

Now, good luck with getting the word out!

Find more tips for publishing and promoting your work here

[Title image by Urupong/iStock/Getty Images Plus]

Alexandra Hinz

Alexandra works as Digital Communications Editor at De Gruyter. You can get in touch with her via [email protected].

You might also be interested in

Academia & Publishing

The Impact of Transformative Agreements on Scholarly Publishing

Our website is currently unavailable: cyberattacks on cultural heritage institutions, wie steht es um das wissenschaftliche erbe der ddr eine podiumsdiskussion, visit our shop.

De Gruyter publishes over 1,300 new book titles each year and more than 750 journals in the humanities, social sciences, medicine, mathematics, engineering, computer sciences, natural sciences, and law.

Pin It on Pinterest

How to optimise your LinkedIn profile as an academic

Research Retold

Many of our research clients use LinkedIn and have expressed interest in improving their profiles. So we decided to gather some tips and insights from our team and other academics who encountered the same challenge.

In this blog, we share concrete suggestions on how to optimise your LinkedIn profile as an academic to help you get the most out of this networking tool.

The list is not by any means exhaustive, but it provides an initial guide.

If you have more recommendations please share them in the comments!

Why use LinkedIn as an academic?

In contrast with other social media platforms, LinkedIn is focused on business and employment. As such, it has the potential to communicate your research to corporate audiences and bring a wider readership to your work (Morcom, 2020). 

As of February 2021, LinkedIn had over 675 million users according to the site. This can be very useful to create contacts, especially with companies and researchers you would like to collaborate with. 

LinkedIn is an excellent tool for looking at job opportunities, which usually arise through contacts rather than being advertised. Actually, one of our Research Retold team members first contacted us through this channel. This platform also enables you to share and highlight your research as well as to comment on other people’s work (van Alstyne, 2020).

Think of your LinkedIn profile as a dynamic CV in which you can showcase your skills, expertise and experience.

Since the platform is less personal than Facebook and more formal than Twitter (Morcom, 2020), the way you share information in your profile requires a different approach.

Here are some main recommendations when setting up your profile to optimise your LinkedIn profile as an academic in terms of the look and the content:

1) The look of your profile

• Use a professional picture . Have a solid colour background, good lighting and preferably a smile. This will make it easier for others to associate you with the information you share on your profile.
• Display your expertise at a glance . Use the banner to add more related images. For example, pictures of you doing your usual activities. These can be tutoring, giving lectures, doing lab work or on field trips. Remember, a picture is worth a thousand words.
• Write a headline that summarises what you do, or even what you want to do . This is the second most important part of your profile. It is the punchline that will make a recruiter or peers get interested. Be as brief and specific as you can. You can use keywords that make your profile easy to find. A recommended structure is:  name | keyword + job title + affiliation | field or specialisation. For example “John Kerry | Energy Systems Professor at the University of Sheffield”

2) The content in your profile

• Write a brief career story . When writing the ‘About’ section, avoid jargon and be relatable. Make it easier for others to understand your background and point of view. You can even share your core values (Barlow, 2020). 
• Share your experience in the designated section . An advantage of this platform is that it has space for you to give brief explanations of projects rather than just titles and bullet points. You can use 1 – 2 sentences. Keep all the details relevant to your skills and strengths. For example:

[box] Assistant Lecturer/Tutorial demonstrator

Part-time 2018 – 2020 2 yrs

• Lecturing, tutoring, invigilating and exam marking for COM1002 Foundations of Computer Science.
• The module covered: logic, set theory, Boolean algebra, linear algebra, proofs, probability theory.

Project Coordinator 

Part-time 2019 – 2020 1 yr

• Project coordinator of the collaboration between the University “X” and University “Y”.
• Funding from UKRI, grant xxxxx for studying the impacts of meditation in self-perception.[/box]
• Add volunteering activities . This will highlight your interests and allow others to see what you care about. You could share your experience as a tutor/mentor or your involvement in the activities of NGOs and university societies. If you are still a PhD student, these experiences can vouch for your teamwork and time management skills. Especially if you do not have working experience yet.
• Use the Featured section to showcase your work . In this section, you can share slides, papers, links or other kind of content. It is a great way to organise and expose your portfolio to others. For example, during conferences, you can show this section in case you want to share your previous work and you don’t have your computer with you.

Have a look at your profile. Does it display your values? Have you conveyed your purpose? Did these suggestions help you to optimise your LinkedIn profile as an academic?

Make the most of LinkedIn

Once you have created a nice and easy to navigate profile it is time to put it to good use.

You put a lot of hard work into it. Now it’s time to share it with the world, just as with any other research project findings.

Here are some actions you can take to reach out to others and make them notice you:

Build your network

Follow companies and people that interest you.

When looking for contacts, use keywords on your search. For example,  type “process engineering”, “physical therapy research” or “behaviour analysis”. This can help you find pages and companies related to your area of expertise. You can leave comments on their posts and share their publications. If you want to take it to the next level, why not send a personal message? Write about why you would like to collaborate with them and what you have to offer.

Post new content

Join professional groups, things to remember.

• Your LinkedIn profile is a living thing, and it needs to be kept up to date.
• Connect regularly to add new experiences or accomplishments. This will also help you track your career progress.
• Be your biggest supporter!

Barlow, Sonya. “ Succeed with LinkedIn ”. AllBright Academy: Supercharge your career. 2020. Accessed 09 February 2021. 

Frisch, Lucy. “ 5 Tips to use LinkedIn in promoting your research ” Springer Nature. August 2017. Accessed 09 February 2020. 

Morcom, Tom. “ How researchers use LinkedIn effectively ” Research to Action . 29 July 2020. Accessed 09 February 2021. 

van Alstyne, Jennifer. “ Is LinkedIn important for academics? ” The Academic Designer . 24 January 2020. Accessed on the 09 February 2021. 

Many thanks to our Research Communicator, Phebe Bonilla, for writing this blog post.

Research to Action

The Global Guide to Research Impact

Social Media

Making your research accessible

How researchers use LinkedIn effectively

By Tom Morcom 29/07/2020

LinkedIn’s strong focus on business and employment-oriented content is atypical amongst social media sites and can make it a difficult platform to use for academic purposes. Less personal than Facebook and more formal than Twitter, using LinkedIn to effectively promote your research requires a different strategy. When employed successfully, LinkedIn has the potential to communicate your research to a corporate audience that is less likely to be active on other social media platforms.

When considering the type of content suitable to be posted on LinkedIn, it’s important not to feel limited to posting material relating to ‘business’ or ‘employment’ as concepts distinct from academic research. Your research output is the primary content that you are seeking to advertise and can, therefore, be treated as a service or product for the purposes of LinkedIn. Posting links to your research not only brings a wider readership to your important work, but also enhances your profile to give visitors an immediate sense of your specific research expertise. Links to your research could be headed by the combination of a key quote, a brief abstract of the article, and a set of relevant hashtags. Hashtag usage on LinkedIn is even more vital for ensuring the impact of your content than on Twitter – you should feel free not only to make use of general hashtags but also to include ones more specific to your research area.

While links to your research should form the foundation of the material you post to LinkedIn, the platform also offers opportunities to share other content that might not achieve the same levels of impact elsewhere on social media. Posting news about advances in your field is a great way to start conversations with other researchers or provide insights to a general audience. A unique quirk of LinkedIn is the success of text-only posts that do not include a link to another website or an image. Diary-type posts updating your research progress or longer posts demonstrating the relevance of your work to contemporary events are likely to generate high levels of engagement and allow you to offer a more comprehensive portrait of yourself as an academic than the likes of Twitter.

It’s also important to engage with other members of your academic sub-community on the site. The best way to increase the impact of your profile is to comment on the posts of people who you hope will engage with your research: a good rule of thumb is to comment five times as often as you post. Searching by hashtag is an effective way to find pertinent content and profiles. Joining relevant LinkedIn groups is another way to swiftly establish yourself in the networks of other academics, policymakers, or potential corporate partnerships. In short, don’t be afraid to reach out to others to kick start the conversation about your work!

LinkedIn lets you curate a polished profile that reflects your academic strengths and interests: your profile should ultimately become an exhaustive CV that gives a visitor a clear sense of the full breadth of your research. This material has the potential to reach a wide audience, creating beneficial and unexpected connections that increase the impact of your work.

Contribute Write a blog post, post a job or event, recommend a resource

Partner with Us Are you an institution looking to increase your impact?

Most Recent Posts

• Latest Newsletter from APHRC – implementation of 2022–2026 Strategic Plan
• How can we achieve locally led practice in international development?
• Post-Doctoral Researcher, IDS – Deadline 30 April
• Ten guidelines for an effective research impact assessment
• How is the communication landscape changing?

This Week's Most Read

• What do we mean by ‘impact’?
• How to write actionable policy recommendations
• 12ft Ladder: Making research accessible
• Outcome Mapping: A Basic Introduction
• Gap analysis for literature reviews and advancing useful knowledge
• How to develop input, activity, output, outcome and impact indicators 
• Policymaker, policy maker, or policy-maker?
• AEN Evidence 23 – Online Access Registration now open!
• Stakeholder Engagement a Tool to Measure Public Policy
• Synthetic literature reviews: An introduction

Research To Action (R2A) is a learning platform for anyone interested in maximising the impact of research and capturing evidence of impact.

The site publishes practical resources on a range of topics including research uptake, communications, policy influence and monitoring and evaluation. It captures the experiences of practitioners and researchers working on these topics and facilitates conversations between this global community through a range of social media platforms.

R2A is produced by a small editorial team, led by CommsConsult . We welcome suggestions for and contributions to the site.

Subscribe to our newsletter!

Our contributors

Browse all authors

Friends and partners

• Global Development Network (GDN)
• Institute of Development Studies (IDS)
• International Initiative for Impact Evaluation (3ie)
• On Think Tanks
• Politics & Ideas
• Research for Development (R4D)
• Research Impact

Recent Articles

Influencers, how to highlight a scientific paper on linkedin post get your paper noticed.

In this article, we'll explore how to highlight a scientific paper on LinkedIn post and other social media platforms by highlighting the key elements of a successful social media strategy. Whether you're a seasoned researcher or just starting out, these tips can help you make the most of social media to promote your scientific paper and advance your career.

How To Highlight A Scientific Paper On LinkedIn?

How to promote your scientific paper on other social media, people also ask.

Whether you're a seasoned researcher or just starting out, these tips can help you make the most of social media to promote your scientific paper and advance your career .

.vaecwt-y51p0m{color:inherit;font-size:inherit;-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:1px;}.vaecwt-y51p0m:hover{-webkit-text-decoration:underline;text-decoration:underline;}.vaecwt-y51p0m:hover::after{content:" #";opacity:0.6;-webkit-text-decoration:none;text-decoration:none;} How To Promote Your Scientific Paper Through LinkedIn?

12 - How to share your research on LinkedIn?

Create A Comprehensive LinkedIn Profile

A well-crafted LinkedIn profile can help increase the reach of your paper by showcasing your credentials and research experience. Make sure your profile is up-to-date and includes a professional profile picture, a clear headline, and a detailed summary of your background and research interests.

Share Your Paper On LinkedIn

Once you've published your paper, be sure to share it on LinkedIn. Write a brief summary of the paper, highlighting its key findings and significance, and include a link to the full paper or to the journal website where it was published. Use eye-catching images or graphics related to the paper's subject matter to make your post more visually appealing.

Utilize Hashtags

Hashtags are a great way to increase visibility on LinkedIn, especially for the scientific content . Use hashtags relevant to your paper's field of study, as well as any broader scientific or academic hashtags. This will help your post reach a wider audience and attract interest from relevant professionals.

Tag Relevant Parties

Tag the authors of the paper, as well as any relevant academic institutions. This will increase engagement and reach, and give credit to those who contributed to the research.

Engage With Your Network

Engage with your network by responding to comments, liking and sharing relevant posts, and connecting with new professionals in your field. The more active you are on LinkedIn, the more likely you are to reach a larger audience and promote your paper effectively.

Utilize LinkedIn Groups

Join relevant LinkedIn groups in your field and actively participate in discussions. Share your paper with the group and engage with other members. This can help you reach a larger audience and connect with professionals who are interested in your research.

By following these tips, you can effectively promote your scientific paper through LinkedIn and reach a wider audience of professionals in your field. Happy sharing!

With over 700 million users, LinkedIn is a powerful platform for scientists and researchers to share their work with a wider audience. Here's a guide on how to effectively highlight your scientific paper on LinkedIn and get it seen by a larger network of professionals.

Write A Brief Summary

Start by writing a brief, but an impactful summary of your paper. Focus on the key findings and significance of the research, and keep the summary concise and engaging. Be sure to include a link to the full paper or to the journal website where it was published.

Take Advantage Of Hashtags

Hashtags are a great way to increase visibility on LinkedIn, especially for the scientific content. Use hashtags relevant to your paper's field of study, as well as any broader scientific or academic hashtags. This will help your post reach a wider audience and attract interest from relevant professionals.

Identify The Authors

Use eye-catching images or graphics.

Images and graphics can help make your post more visually appealing and engaging. Choose an image or graphic that is related to the subject matter of your paper, and be sure that it is of high quality.

Keep It Professional

Remember to keep your post-professional, and avoid any inaccuracies or overstatements when summarizing your paper. Your LinkedIn profile is a reflection of your professional image, so be sure to maintain a high level of quality and professionalism in your posts.

Social Media for Scientists - How to Promote Your Research

Choose The Right Platform

Different social media platforms have different strengths and audiences, so choose the one that makes the most sense for your research. Twitter and ResearchGate are popular platforms for researchers and scientists, while Facebook, Instagram, and LinkedIn are better suited for more general audiences.

Use Hashtags And Tag Relevant Parties

Hashtags and tagging relevant parties can help increase visibility and engagement on social media. Use relevant hashtags for your field of study and tag the authors of the paper and any relevant academic institutions.

Engage With Your Audience

Engage with your audience by responding to comments, liking and sharing relevant posts, and connecting with new professionals in your field. The more active you are on social media, the more likely you are to reach a larger audience and promote your paper effectively.

Consistently Post And Share

Consistently post and share updates about your research, including your paper. This will help you maintain a presence on social media and reach a wider audience over time.

What Are The Best Practices For Highlighting A Scientific Paper On LinkedIn?

To effectively highlight a scientific paper on LinkedIn, it's important to write a brief, engaging summary of the paper, use hashtags and tag relevant parties, utilize visuals, engage with your audience, and consistently post and share updates about your research.

How Do I Make My Scientific Paper Stand Out On LinkedIn?

To make your scientific paper stand out on LinkedIn, you can use eye-catching visuals, write a compelling summary of the paper, use hashtags and tag relevant parties, engage with your audience, and consistently post and share updates about your research.

What Is The Best Way To Promote A Scientific Paper On LinkedIn?

The best way to promote a scientific paper on LinkedIn is to create a comprehensive LinkedIn profile, share the paper on LinkedIn with a brief summary, use hashtags, and tag relevant parties. Joining relevant LinkedIn groups and participating in discussions can also help increase visibility and engagement.

In conclusion, promoting and highlighting your scientific paper on LinkedIn and other social media platforms can help you reach a wider audience and increase visibility for your research.

To effectively promote your paper, follow the tips above, so you can increase your chances of successfully promoting your scientific paper and reaching your target audience.

The power of persuasion: Google DeepMind researchers explore why gen AI can be so manipulative

• Share on Facebook
• Share on LinkedIn

Discover how companies are responsibly integrating AI in production. This invite-only event in SF will explore the intersection of technology and business. Find out how you can attend here .

Humans have long used persuasion to sway others to a certain viewpoint. Sometimes it’s with good intentions and based in fact, sometimes it isn’t.  

It stands to reason, then, that the advanced AI systems we are building and training would have the same capability — but it can be just as, if not more, harmful when AI successfully manipulates humans, according to researchers at Google DeepMind . 

In a new paper , they reveal just how AI can persuade us, what mechanisms enable it to do so, and explore why it is so dangerous as AI is increasingly incorporated into daily life. 

? New Google DeepMind paper exploring what persuasion and manipulation in the context of language models. ? Existing safeguard approaches often focus on harmful outcomes of persuasion. This research argues for a deeper examination of the process of AI persuasion itself to… pic.twitter.com/tnwTKtAJ7S — Séb Krier (@sebkrier) April 23, 2024

“Recent generative AI systems have demonstrated more advanced persuasive capabilities and are increasingly permeating areas of life where they can influence decision-making,” the researchers write. “Generative AI presents a new risk profile of persuasion due to the opportunity for reciprocal exchange and prolonged interactions.”

The AI Impact Tour – San Francisco

Join us as we navigate the complexities of responsibly integrating AI in business at the next stop of VB’s AI Impact Tour in San Francisco. Don’t miss out on the chance to gain insights from industry experts, network with like-minded innovators, and explore the future of GenAI with customer experiences and optimize business processes.

What is AI persuasion?

Persuasion can be rational or manipulative — the difference being the underlying intent. The end game for both is delivering information in a way that will likely shape, reinforce or change a person’s behaviors, beliefs or preferences. 

But while rational gen AI delivers relevant facts, sound reasons or other trustworthy evidence with its outputs, manipulative gen AI exploits cognitive biases, heuristics (quick-fix rules of thumb) and other misrepresenting information to subvert free thinking or decision-making, according to the DeepMind researchers . 

Manipulation is considered a “pro tanto wrong, or a wrong in and of itself,” they write, while rational persuasion is typically viewed as “ethically permissible.” Still, both can lead to harm, as rational outputs don’t include all relevant information. 

“Harm from AI persuasion is sometimes difficult to foresee or even determine in a way that is universally applicable,” the researchers note . For instance, an AI persuading calorie tracking or limiting fat intake might lead a person to become too restrictive and lose an unhealthy amount of weight. 

User predisposition is also important — age, mental health issues, personality traits or lack of knowledge in a certain area all come into play, as does the timing of the message (for instance, whether a person is in a good mood or a bad mood when they interact with AI). Political, legal and financial contexts are also important.  

Ultimately, harm is “highly contextual,” the researchers emphasize.

The harms of AI persuasion

No doubt, the harms of AI persuasion and manipulation can be significant. Human-AI interactions can take place over time, which can result in seemingly unnoticeable increments of manipulation. Also, long-context AI can adjust its strategies to be more targeted and nuanced. 

There are many ways AI can induce harm, including: 

• Economic harm: A mental health chatbot might persuade a person experiencing anxiety attacks to cut down their interactions in public spaces. Inadvertently, this leads them to quitting their job and suffering financial loss. 
• Physical or sociocultural harm: A person could be manipulated into holding certain feelings about racial or ethnic groups . This could lead them to bully people online or in person, and, in extreme cases, take physical force. 
• Psychological harm : A mental health chatbot might reinforce a person’s perception that no one understands their situation. As a result, they may not seek necessary professional help. 
• Privacy harm: AI might persuade a person to give away their personal information, passwords or answers to security questions. 
• Autonomy harm: A person might become overly reliant on AI in making important life choices. This can lead to cognitive detachment, “deskilling” or apathy. 
• Environmental harm: AI might rationalize inaction around climate change, leading users to be complacent about their behaviors around the environment. 
• Political harm : AI can cause users to adopt radical, harmful beliefs. 

How AI persuades

Why does AI persuade? There are many methods, just as with human-to-human interactions. The researchers identify several different mechanisms. 

Trust and rapport

AI can build trust and rapport when models are polite, sycophantic and agreeable, praise and flatter users, engage in mimicry and mirroring, express shared interests, relational statements or adjust responses to align with users’ perspectives. 

Outputs that seem empathetic can fool people into thinking AI is more human or social than it really is. This can make interactions less task-based and more relationship-based, the researchers point out. 

“AI systems are incapable of having mental states, emotions or bonds with humans or other entities,” they emphasize. “This means the risk of deception is always present when trust and rapport-seeking behaviors project the illusion of such internal subjective states.”

Anthropomorphism

People have a tendency to anthropomorphize non-human entities, and this topic has been one of significant debate when it comes to AI. Human characteristics such as first-person pronouns including “I” and “me,” human-associated names (Siri, Alexa, Jeeves) and prosody (speech patterns and intonations) can all reinforce anthropomorphism.

This can be further compounded in the case of avatars or robots, based on human-like appearance, facial expressions, gestures and gaze. 

Personalization

AI can be persuasive and manipulative when it retains user-specific information and adapts to a person’s preferences, views and sentiments. It can also use personally identifiable information (PII). 

Deception and lack of transparency

Models can claim false things are true (or true things are false) — and do so with false authority. It can also misrepresent identity. 

Outright manipulation

An AI model can be trained to apply social conformity, pressure or guilt users, fear monger, gaslight, alienate and scapegoat. It can even make threats and provide unsubstantiated guarantees of reward 

“Manipulative strategies directly contradict the use of reason and rational arguments,” researchers write.

Alteration of choice environment

In choice environments, decisions are influenced by the way choices are presented. This can be the result of anchoring, or when users rely heavily on an initial piece of information. A decoy (a third option) can also be applied to make the other two more appealing. Models can also cherry pick or omit relevant information. 

Furthermore, AI can engage in reference point framing, when outcomes are framed as gains or losses. This can be particularly persuasive because people tend to avoid risks when considering gains — and conversely, take risks when considering losses.

Mitigating AI persuasion and manipulation

There have been attempts to mitigate AI persuasion and manipulation — but these have typically tended to address harmful outcomes without gaining understanding of how models persuade and the features that make them do so, the DeepMind researchers contend. 

Evaluating and monitoring AI models for persuasive capabilities in a research setting is a good first step. However, the researchers note, one challenge in developing these types of evaluations is concealing information in a way that human participants do not know they are being deceived. 

Other mitigation strategies could include red teaming (using adversarial approaches to cause model failure) or prompt engineering to classify harmful persuasion so that the AI generates non-manipulative responses.

For instance, AI could be prompted to include relevant background and factual information with its outputs. 

Harmful persuasion classification can also be applied, with models identifying content as harmful or not. Researchers can then apply few-shot and zero-shot learning capabilities. Further, reinforcement learning with human feedback (RLHF) and scalable oversight can penalize AI systems for behaving in certain harmful ways. 

Interpretability is equally important, the researcher point out, writing “by understanding how AI systems produce their outputs, we may be able to identify and address internal mechanisms to exploit for manipulative purposes.” 

Stay in the know! Get the latest news in your inbox daily

By subscribing, you agree to VentureBeat's Terms of Service.

Thanks for subscribing. Check out more VB newsletters here .

An error occured.

The AI-fueled stock market bubble will crash in 2026, research firm says

• The AI-fueled stock market bubble will burst in 2026, according to Capital Economics.
• The research firm said rising interest rates and higher inflation will weigh down equity valuations.
• "We suspect that the bubble will ultimately burst beyond the end of next year, causing a correction in valuations."

An artificial intelligence-fueled stock market bubble will burst in 2026, according to Capital Economics.

The research firm has said that a stock market bubble, driven by investor excitement towards artificial intelligence, would drive the S&P 500 to as high as 6,500 by 2025, led by technology stocks.

But starting in 2026, those stock market gains should unwind precipitously as higher interest rates and an elevated inflation rate start to weigh down equity valuations.

"Ultimately, we anticipate that returns from equities over the next decade will be poorer than over the previous one. And we think that the long-running outperformance of the US stock market may come to an end," Capital Economics' Diana Iovanel and James Reilly said.

Their bearish stock market call is somewhat counter-intuitive, as the economists expect the growing adoption of AI will spark a boost in economic growth driven by increases in productivity. That economic boost should result in higher inflation than most expect and, in tandem, higher interest rates.

Higher interest rates and inflation are ultimately bad news for stock prices, as evidenced by the recent stock market decline , which was sparked by a surprisingly hot March CPI inflation report.

"We suspect that the bubble will ultimately burst beyond the end of next year, causing a correction in valuations. After all, this dynamic played out around both the dot-com bubble of the late 1990s and early 2000s and the Great Crash of 1929," Iovanel and Reilly said. 

The expected bursting of the stock market bubble should lead to a decade of investment returns that favor bonds over stocks. 

"We expect stronger returns as government bond yields settle at higher levels," Capital Economics said of the fixed-income market. 

Capital Economics forecasts that between now and the end of 2033, US stocks will deliver average annual returns of just 4.3%, which is well below the long-term average return of about 7% after inflation. Meanwhile, Capital Economics said it expects US Treasurys will return 4.5% in the same period, slightly edging out equity gains. 

Those projected returns are in stark contrast to the average annual returns of 13.1% delivered by US stocks over the past decade.

"American exceptionalism may end in the coming years," Iovanel and Reilly said.

But there is one major risk to their outlook, according to the analysts, and that's the inherent difficulty of accurately timing the top of a stock market bubble, and how long the unwinding of the bubble might last.

"When and how the AI-fueled equity bubble bursts is a key risk to our forecast. In particular, one downside risk is that the aftermath of the bursting of the bubble lasts longer than one year, as was the case following the dot com bubble," Iovanel and Reilly said.

• Main content

Bain Capital looking at French tech company Atos, reports Les Echos

• Medium Text

WHO ELSE IS INTERESTED IN ATOS?

Sign up here.

Reporting by Sudip Kar-Gupta Editing by Chris Reese and Richard Chang

Our Standards: The Thomson Reuters Trust Principles. New Tab , opens new tab

Markets Chevron

Stocks jump after Fed, US data; yen strengthens

A gauge of global stocks climbed on Thursday after the Federal Reserve indicated it was leaning toward a dovish stance, while the dollar retreated against the yen after another suspected round of intervention by the Bank of Japan.