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Hi there how can i help you, mba marketing project topics ( latest updated), speak to our expert.

• Nov 2, 2023

The landscape of business and commerce is changing rapidly. And that is probably one of the very reasons why students nowadays are opting for higher education. People looking for jobs in desired companies and industries are continually trying to enrich their knowledge to get a competitive edge amongst others. In such a search for the best avenue for excellence Master of Business Administration (MBA) is emerging as a ray of hope since an MBA degree is believed to offer a plethora of job options to choose from.  

Though there are many subjects to pursue an MBA with, marketing stands out as a rewarding and dynamic choice as it promises a prosperous future in any industry and company. Marketing teaches students a versatile skill set that is in high demand across the globe and industries making them valuable resources for any organization.  

However, the journey of a successful completion of that MBA degree is not as easy a task as it sounds. One has to go through many ups and downs and challenges to complete the MBA degree. One of the most prominent hurdles one might encounter during the MBA journey is numerous assignments given to complete and choosing the project topics for the assignments.

  If you are an MBA student and right now feeling perplexed about topic selection to complete your assignment, worry not. We are writing this blog for a reason. From selecting your topic to completing your assignment without you being investing your time we are your ally at every stage.

  Let's Explore The Latest MBA Marketing Project Topics In 2023

  As mentioned earlier, choosing the right topic for your MBA project is a crucial decision. It can significantly impact your learning as well as your professional journey. However, since the field of marketing is dynamic and evolving, you get to choose from a myriad of topics that come with in-depth learning opportunities.

Marketing right now is not limited to traditional forms like offline marketing and traditional advertising or sales strategies. Since we are in the digital age, you get to explore a wide range of topics that involve digital marketing, brand management, social media marketing, sustainable marketing practices, and more. Now we are going to talk about some of the most trending MBA marketing project topics and what kind of learnings those topics offer.  

Digital Marketing Strategies In The Post-Pandemic Era

What is covered: We all know that the COVID-19 pandemic has created a great impact on people's minds and behaviors. And since marketing is all about people and consumer behavior, the topic delves into the transformative impact of the pandemic on consumer behavior. It also includes the rise of e-commerce and the effective use of digital marketing channels and strategies to thrive for businesses from all industries.

  Who should choose : Anyone who is trying to specialize in digital marketing and wants to pursue a career as a marketing professional navigating the digital landscape or someone who wants to become an entrepreneur and looking to establish a strong online presence can opt for this topic.

  What you learn : This topic will help you learn how the world is changing rapidly and why digital marketing is I sustainable solution for the ever-changing global market. It will also teach you how to build your strategies for unforeseen situations and make data-driven decisions.  

Sustainability In Marketing: Ethical Branding And Green Marketing

What is covered : This topic helps you explore the intersection of marketing and sustainability. It takes you deeper into ethical branding and the development of eco-friendly products that can impact your corporate social responsibility on consumer choices.  

Who should choose : People who want to become marketing leaders by incorporating sustainability into their marketing strategies and businesses to enhance their ethical reputation. Also, students who are passionate about social causes and the environment can choose that topic.  

What you learn : This topic gives you a broad insight into responsible marketing practices and also helps you understand the eco-consciousness of consumer mindsets to foster brand loyalty through ethical initiatives.

Watch All ABout MBA Projects: How Projects.MBA Help You 

  AI And Marketing Automation: Optimizing Strategies

What is covered : Artificial Intelligence or AI is now everywhere. Though it sounds like a replacement for the human mind, in reality, it is a great tool that can revolutionize any industry when used as a marketing tool. This topic covers the application of artificial intelligence as a marketing tool and how you can include AI to personalize your marketing campaigns. It also covers the right use of chatbots and predictive analytics in your marketing strategies.

  Who should choose : MBA students who are aiming to leverage artificial intelligence to bring better ROI can opt for this topic. This topic helps you understand the intersection of technology and marketing and can help you learn to enhance the efficiency of your marketing strategies using artificial intelligence.

  What you learn : Using the power of artificial intelligence to make data-driven decisions, automate your marketing processes, and stay ahead of the competitive era using machine learning and artificial intelligence.

  Cross-Border Marketing: Navigating Global Markets

What is covered : The world is globalizing rapidly and this topic helps you learn the marketing challenges and opportunities companies might face on a global scale. It helps you understand the cultural considerations of each market that you want to enter, the strategies you must follow for market entry, and international consumer behavior.

  Who should choose : MBA students who aspire to become market leaders in the international market and businesses who are planning to expand in foreign markets can opt for this topic for a great learning experience.  

What you learn : This topic helps understand the complexities of the global markets, helps you adapt new strategies for different cultures, and identifies lucrative international markets.  

Social Media Marketing Trends: Beyond Facebook And Twitter

What is covered : This topic helps you understand the latest trends in social media marketing while focusing on emerging platforms like Instagram, and LinkedIn and their features. It also takes you deeper into influencer marketing and user-generated content to develop your social media strategies more effectively.  

Who should choose : MBA students who are passionate about social media marketing, marketing professionals who want to stay ahead of the trends, and businesses who want to engage with younger audiences can opt for this topic.  

What you learn : Since social media is here to stay, mastering the ever-changing world of social media can be helpful. This topic helps you learn to craft engaging content and build brand loyalty through effective strategies.  

E-Commerce And Online Retail

What is covered : This topic explores the exponential growth of e-commerce, strategies used by successful online retailers, and consumer preferences. It also helps you understand the challenges faced in the highly competitive digital environment.

  Who should choose : MBA students who are interested in consumer psychology, businesses who want to adapt to changing consumer demands, and marketing professionals who want data-driven insights can choose this topic.  

What you learn : This topic helps you develop different consumer-centric strategies and teaches you how to use market research effectively to align your marketing efforts with the changing consumer needs.  

Sustainable Marketing Practices

What is covered : Sustainability is always a concern in the marketing field. This topic helps you focus on green marketing, ethical branding, and corporate social responsibility as important parts of marketing. It helps you explore how you can use sustainable marketing practices to influence your consumer choices.  

Who should choose : If you are an MBA student passionate about sustainable marketing practices, a marketing professional who wants to work in socially responsible industries or an entrepreneur who wants to align your business with sustainability goals, you can opt for this topic.  

What you learn : You can learn to integrate sustainability into your marketing strategies, you can build eco-conscious brands and also can understand the ethical dimensions of marketing while researching this topic.  

Want To Get Help In The Completion Of Your MBA Marketing Projects? We Are Here To Help  

For many years we have been supporting many MBA students to complete their marketing projects across different MBA colleges and universities in India. With a team of trained and knowledgeable people, we have worked with students from some of the top MBA colleges in India including:

·        Indian Institute Of Management-Ahmedabad

·        Indian Institute Of Management-Bangalore

·        Indian Institute Of Management-Calcutta

·        Indian School Of Business-Hyderabad And Mohali

·        Xavier School Of Management-Jamshedpur

·        SP Jan Institute Of Management And Research-Mumbai

·        National Institute Of Industrial Engineering-Mumbai

·        Indian Institute Of Foreign Trade-Delhi And Kolkata

If you are an MBA student looking for professional support in choosing topics or completing your MBA marketing project , we are here to help. Feel free to call us today to discuss your concerns with us.

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Best MBAs in Marketing

Nalea J. Ko

Contributing Writer

Learn about our editorial process .

Updated January 24, 2024

Lauren Mastbaum

Contributing Editor

TheBestSchools.org is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

Are you ready to discover your college program?

As of the 2020-2021 academic year, the National Center for Education Statistics (NCES) reports business majors as the most popular major for graduate students, with colleges awarding more than 202,000 degrees in the subject.

Earning a master's in business administration (MBA) provides a solid foundation in economics, finance, business communication, and leadership. A marketing concentration, much like a master's in marketing degree , can deepen your understanding of consumer behavior and marketing strategies.

Are you on the fence about an MBA in marketing? Learn more about popular master's in marketing programs. Explore tuition costs, common coursework, potential career outcomes, and more with this in-depth guide.

Why Get an MBA in Marketing?

Advance leadership skills, boost earning potential, increase job security, featured online mba programs.

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

What to Expect From a Marketing MBA Program

Like any MBA program, you'll gain a foundation in every aspect of business operations in an MBA in marketing. These degrees also cover psychology, digital strategies, and consumer behaviors to teach how to engage modern audiences.

Completing the required 30-40 credits takes about 2-3 years. You can often transfer previously earned graduate-level credits from an accredited college toward your MBA in marketing and graduate more quickly. Colleges and universities receive institutional accreditation from third-party organizations to demonstrate their academic rigor, student outcomes, and available resources.

At the programmatic level, business programs or schools are accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accreditation from the AACSB indicates that a business program has met strict standards and adequately prepares graduates for the workforce.

Admissions Process

To start the admissions process for an MBA in marketing degree, submit an application and any necessary fees. You need at least a bachelor's degree from an accredited college to qualify for an MBA in marketing program. Each business college maintains distinct admission criteria. For instance, some MBA in marketing programs provide unconditional acceptance to candidates with other master's degrees.

Schools usually set minimum academic requirements. You may need to submit official transcripts showing at least a 3.0 GPA, for example. GMAT and GRE scores may be required, especially if you have a low GPA, though many schools are test-optional.

Popular Marketing MBA Courses

MBA in marketing programs feature lessons that build business acumen and advanced marketing skills. In addition to the courses listed below, you can take electives from other departments. The program often concludes with a capstone project or thesis incorporating all of your studies. Though curricula vary across institutions, common courses include:

Managerial Accounting

Luxury marketing, consumer insights, strategic leadership capstone, how much does an mba in marketing program cost.

Tuition for an MBA in marketing may cost between $14,370-$87,370. Several factors influence the cost of tuition, such as the school's private vs. public status. More prestigious schools may offer stronger alumni networks but typically charge higher tuition costs.

Public schools may offer reduced tuition for in-state learners, though some feature flat-rate costs for all online students, regardless of their location. Fortunately, aid from federal loans, grants, and marketing scholarships can help lower the financial burden of higher education.

Should You Get Your Degree Online?

NCES reports that in the fall of 2021, 9.4 million students, or 61%, enrolled in fully online degrees. Roughly 4.4 million learners, or 28% in the fall 2021 semester, took at least one online course.

Online MBA in marketing degrees often allow professionals to keep their day jobs while pursuing advanced degrees. However, online learning requires strong organization, time management, and motivation to stay on top of assignments.

MBA in Marketing Programs

We have compiled a list of institutions that offer this degree program. Use the table below to compare student population size and graduation rate.

University of North Carolina at Chapel Hill

UNC-Chapel Hill's Kenan-Flagler Business School features an MBA in marketing degree with available focuses in brand management and consumer packaged goods, technology-intensive markets, or services and retailing. You'll complete 62 credits and graduate within 18-36 months.

Through actual market cases for companies like Hershey and Procter & Gamble, you'll use data-driven methods to understand consumer behavior. Part of the program includes career and professional development with the employer engagement team, helping you to communicate with potential employers and access career workshops. Courses are online, but you can network in person at summits on the school's Chapel Hill, North Carolina, campus.

Johns Hopkins University

Johns Hopkins' Carey Business School, accredited by the AACSB, offers an MBA in digital marketing that you can complete through part-time enrollment in 2-3 years. The 54-credit program costs about $1,800 per credit.

You can design the program to suit your schedule with the option of asynchronous coursework. The digital marketing concentration requires a course in consumer behavior with electives in customer analytics, customer relation management, and marketing research.

The primarily online program includes in-person requirements and online experiential learning. Opportunities for in-person experience come from campus residencies, global immersions in Peru and Germany, and leadership development expeditions in Norway and Belize.

University of Illinois at Urbana-Champaign

U of I's MBA in marketing program, offered through the Gies College of Business, welcomes business professionals with at least three years of experience. You'll study in virtual teams in this 72-credit program. The core courses cover managing organizations, managerial accounting, and corporate finance.

Additional courses include digital marketing analytics, digital media, and marketing in the new digital world. A culminating project tasks students with completing a final case presentation. The program lets you set your own schedule, picking from a selection of live lectures to graduate in 24-60 months. There are no on-campus requirements. Tuition and fees cost $23,904 in total.

Common Questions About MBAs in Marketing

What can you do with a marketing mba.

Businesses across sectors need marketing professionals. With an MBA in marketing degree, you can pursue careers like director in marketing, market research analyst, and brand manager.

What's the difference between a master's and an MBA in marketing?

A master's in marketing focuses on marketing coursework and theories, while an MBA in marketing focuses more on leadership topics in the subject. An MBA in marketing also explores more business disciplines, such as finance, accounting, and business.

How much does an MBA in marketing cost?

Costs depend on several factors, including the type of school. NCES data for the 2020-2021 school year indicates that a graduate degree from a public college costs $12,394 in annual tuition and fees. Among private institutions, for-profit schools charge an average of $14,301 in yearly tuition and fees, while nonprofit schools cost $28,445.

Can you get an MBA in marketing online?

Yes. Online MBA in marketing programs allow students to complete their studies remotely or through hybrid models, which include some in-person courses. Depending on the school, you may study asynchronously without set class times or synchronously by attending live online lectures and discussions.

Discover More College Resources

Highly informative resources to keep your education journey on track.

Take the next step toward your future with online learning.

Discover schools with the programs and courses you’re interested in, and start learning today.

MBA 770 Digital and Contemporary Marketing Strategies KM: Group Marketing Plan Assignment - Summer 2021

• Group Marketing Plan Assignment - Summer 2021
• APA Style - Assistance

MBA 770 RL01 21SU2

We are working on a marketing plan for the NC Nurses Association.  They currently “sell” individual memberships to nurses.  Our project is to create a marketing plan to “sell” corporate memberships to hospitals and other large healthcare organizations. [No APA Template is required for the final digital publication , however an APA Template may be a good tool to organize deliverables within the group.]

One of our tasks is finding the best resources to understand the NC healthcare environment.

• Video: Getting Started with this LibGuide This is an orientation to basic research sources that may be helpful for your NCNA marketing plan. more... less... DM 5.43 min

Guidelines for this assignment

• Syllabus Summer 2021
• Marketing Plan Grading Sheet
• Marketing Plan Explanation
• Example of a Marketing Plan

WK 8: Group Paper due Tuesday, June15, 2021

Our Client: North Carolina Nurses Association

• Our Client: North Carolina Nurses Association (NCNA) The leading professional organization for North Carolina’s registered nurses.
• 2019 NCNA Form 990 Collected from GuideStar
• 2018 NCNA Form 990 Collected from GuideStar
• 2017 NCNA Form 990 Collected from GuideStar
• 2018 NCFN Form 990
• GuideStar Profile

About the NC Healthcare Environment

• North Carolina Board of Nursing (licensure) Lists of the nursing education programs in NC. The 'More Information' at the bottom of the page may be helpful for statistics and current issues. more... less... The North Carolina Board of Nursing was founded in 1903, making it the first Board of Nursing in the nation. From its humble beginnings, the North Carolina Board of Nursing has grown to license more than 160,000 Registered Nurses and Licensed Practical Nurses statewide.
• Occupational Outlook Handbook Background information and forecasts e.g. Registered Nurse more... less... Bureau of Labor Statistics
• Healthcare and Social Assistance in the US IBISWorld Report (NAICS 62). More granular reports are available.
• ReferenceUSA (now Data Axle) Lists 93,915 NC establishments classified as Health Services (SIC Major Industry Group). Lists 111,395 NC establishments classified as Healthcare and Social Assistance (NAICS 62).

Finding Aids

• NAICS Code Lookup
• IBISWorld Reports
• SimplyAnalytics Demographics and Psychographics

Dan's office hours

Wiggins Library Reference Desk:   T-W-TR 8:00am - 10:30am (WML  231 and via "Chat" from the "Ask a Librarian" icon on the Wiggins Memorial Library homepage).

School of Business: Please e-mail me to schedule an appointment  (Room 118, across from the POD).

Hours subject to change. Other hours available by appointment (contact me by email)

Subject Guide

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• Last Updated: Feb 1, 2024 12:04 PM
• URL: https://guides.lib.campbell.edu/mba770km

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Must-Have Strategies for Marketing to MBA Students

This article offers a comprehensive guide detailing four effective strategies for marketing to MBA students and growing your enrollment that you can begin implementing today.

It’s no secret that the value of an MBA has come under fire over the last few years. With the substantial financial and time cost of attending, whether part time or full, in person or online, many have become skeptical if earning one is a worthwhile attempt. And while an MBA program is not right for everybody, the degree can still provide massive value by offering real-world experience, a large network of professional contacts, and in-depth business knowledge.   

Further, the benefits of attending a program will remain important as technology continues to change the shape of the workforce in the next couple of decades. As one article published by Stanford’s school of business cites, “by 2030, about half of today’s jobs will be gone…automation will perform many current blue-collar and white-collar jobs, while independent contractors will fill a large fraction of future positions.” What this means, of course, is that those who hone attributes exclusive to human beings—critical thinking, interpersonal skills, creative problem solving, and more—will be best equipped to meet the demands of tomorrow’s workforce. And this is precisely where a good MBA program can help.

Yet, although you might offer a high-quality MBA program, the major challenge can be how to use your marketing to convey this to you prospective students in an effective way. How you talk about your MBA program— and the story you’re telling prospective students —matters critically.

In this guide, we’ll review four must-have strategies to use in your MBA marketing and help increase your program’s enrollment:

Provide Reasons to Believe Your MBA Is Worth the Investment

Emphasize real-world business experience, bring your mba program to students, become a high-quality content marketer.

Earning an MBA requires a substantial investment of money, time, and effort. This is why you must make a case for your MBA program by providing reasons to believe that the investment today will be worth it tomorrow. 

This can be done in a number of ways. One of the most effective ways is to provide detailed statistics and data that relay the ROI of your program in a concise and easy-to-digest format. Remember, you’re speaking to business-savvy individuals who, like with any investment, expect to be able to make a rational consumer decision by weighing several variables.

The most compelling stats include the average salary for recent alumni, a list of organizations/businesses that are employing alumni, and the percentage of alumni who find full-time work in their desired field within six months after graduation. These stats provide clear, easy-to-understand information that paints a reasonable picture of what prospective students can expect should they enroll in your MBA program. The University of Delaware, for example, provides persuasive information on the median and mean salary of its graduates, the top employers for alumni, and more on a “Career Outcomes” webpage .

Of course, stats—no matter how impressive—can’t guarantee success for a given student. But by providing this information, you’re also revealing to them that you understand the seriousness of their decision. With transparent statistics, you’re essentially telling them, “Yes, this program requires a substantial sacrifice, but let us show you how hard we’re working to make it worthwhile for our students.”  

This information is not always easy to come by, though. It can be difficult to keep tabs on alumni, which is why it’s important to build structures for doing so if you don’t already have them in place. You might not have the data you need today, but that shouldn’t keep you from planning to have it a few years down the road. 

This might mean developing a process for obtaining personal email addresses from graduating students, recruiting faculty to help maintain ties with alumni, staying connected with organizations that are hiring alumni, and developing surveys that can be emailed to alumni with incentives—all of which ensure that you are collecting enough data to make up a statistically significant sample size. Remember, you don’t need to hear from every single alum, just a large enough group for it to be statistically significant.

It’s also possible you already have more than you think. Reach out to professors and find out whether they have kept in touch with alumni and know how they’re doing professionally. Some professors have a lot to offer—the current job titles of former students, relationships with executives who think highly of your graduates, etc.—that you can tap into to boost your marketing efforts.

Aside from stats, there are a host of other ways to provide reasons to believe that your MBA is worth the investment. These include alumni spotlights (videos or written), highlighting the various program-offered networking events attended by industry leaders and executives, and quotes from recognizable employers speaking about the quality of your alumni. These constitute basic marketing practices in some ways, but the important thing is to be strategic. Are you reaching a wide net of students? Do your alumni testimonials spread a wide range of industries and types of students? 

For example, you may have every industry represented, but what about a testimonial of a parent talking about how they balance school, family, and work? Or how about a testimonial from a CEO explaining specifically why she is impressed with employees who have graduated from your program? Instead of merely talking about networking events, how about offering a story about how a particular student found his or her job through a connection with an industry leader? Every program is going to list the basic offerings of their MBA—and it’s fine to do that as well—but you then need to back it up with reasons to believe through strategic testimonials, quotes, and stories.

Another fantastic example of how to provide reasons to believe when marketing to MBA students is through third-party endorsements in the form of awards and recognitions . These allow you to leverage what other people are saying about your MBA in order to make your marketing claims more believable. But this can be challenging when some of the well-known ranking and award systems favor the most prestigious, wealthy, and popular MBA programs in the country. 

This is why an organization like Abound exists: to help quality MBA programs at smaller schools gain the recognition they deserve . The true measure of a program is found in its people and ideas, not its numbers and rankings. That’s why Abound evaluates MBA programs based on available career services to students, affordability, regional accreditation, flexible scheduling, faculty quality, time to completion, academic integrity, commitment to engaged learning, and more. In fact, Fort Hays State University found an increase in its graduate enrollment through the use of Abound’s third-party recognition badges on its website and print material to convey the quality of its programs. This is one way to feature third-party endorsements without falling into the traditional rankings trap .

It’s equally important when marketing to MBA students that you highlight how your program offers the chance to establish meaningful career-boosting relationships . Consider highlighting professors with years of leadership or entrepreneurship experience. Do you have mentorship programs that enable students to experience one-on-one coaching with a successful alum or professional connected to your school? How can you communicate the benefits that your career services offers, whether they be services to help foster networking skills, build a professional online presence, or conduct effective interviews?

Additionally, consider communicating how the relational benefits don’t end once students graduate. A quality MBA program can give alumni resources like these well beyond graduation through alumni events, professional networks, and other career opportunities. And these services are yet more examples of the lifelong benefits of earning an MBA. You can highlight this by finding alumni who are willing to chat with prospective students, answer practical questions, and share how their MBA has helped them. 

The next step is to ensure that, no matter what reasons to believe you have primed in your arsenal, you’re actually getting them in front of prospective students with compelling design and organization. As an example, Santa Clara University’s Leavey School of Business hosts a well-designed and strategic landing page that highlights impressive companies in Silicon Valley at which their MBA alumni work. By listing organizations like Google, Twitter, and Netflix, they help prospective students understand how attending their program could lead to the sought-after ROI of working for a successful and respected brand.

While you should have your reasons to believe prominently displayed on your website and primary brochures, you should plan to disseminate them in other forms as well. You might convey this info through your email campaigns, or you could feature them on LinkedIn to a targeted demographic (paid or organic). What about mentioning them during info event presentations or during campus visits in an intentional way? You don’t want to bombard prospective students with this content, but make sure you have a strategy for gently reminding them through various touch points that your MBA is a worthwhile investment. Ultimately, the more they see your reasons to believe the more they’ll believe that what you’re saying about your program is true.

One criticism levied at MBA programs is that these programs don’t actually prepare students for the challenges and shifting dynamics of the world of work. While theoretical knowledge is important, it’s necessary that your program also provides an opportunity for students to take that theoretical knowledge and engage it in real-world settings. 

As an article from The EvoLLLution explains:

“Often, activities that connect students to the marketplace through experiential or action-based learning, co-ops, internships, global engagements or entrepreneurial activities (leveraging a lean launch-pad process toward enterprise creation, for example) are secondary or ancillary to the core academic experience. The core academic experience remains largely a function of discipline-based courses, taught through standard lectures or cases or other traditional pedagogies without consideration for how these methods connect students to the dynamism of the marketplace in which they will ultimately be competing.”

In other words, while theoretical knowledge remains a key aspect of MBA programs, there isn’t enough attention paid to providing students with real-word business experience. If prospective students are already unsure about the value of an MBA, then not being able to provide proof of tangible, experiential knowledge can make it even harder to convince them to make the investment.  

There are a number of ways to offer this, including internships , coursework that offers real-world business projects, program capstone projects , summer partnership opportunities, student consulting projects , study abroad programs with international businesses, and more. Another way to offer real-world experience is to invite someone from a partnering organization or company to teach a course or part of a course. This article from The EvoLLLution shows just one example of how effective this industry connection can be:

“A company near my university sent two line managers to teach a junior-level operations management course. In a unique twist, the managers brought an actual production problem to their course and had students solve the issue. The company then implemented the best student plan and gave the three students on the winning project scholarships to finish their degrees. The company has now taught the course for two years and the students get real-world experience.”

Many programs do already offer opportunities like this. But the challenge isn’t so much in offering them in the first place (though that’s necessary should your program not be doing this already) but in communicating this to prospective students in compelling fashion. 

You need to make it clear to students what these real-world business opportunities look like concretely and how they benefit them directly. For example, if you offer a work experience course, why not provide a robust case study on a project students have worked on? Imagine being able to review a case study on how actual MBA students drafted a digital marketing plan for a small agency, mapped out effective SOPs for the supply chain and logistics department of a company, or tapped an emerging market for a new product? Something like this is incredibly more compelling than a generic paragraph explaining that students will “work on a business project.”

Too often, schools fail to provide clear accounts of real-world business experience, leaving students with nothing but an abstract and hard-to-imagine idea of what they might do if they were to enroll. Again, that’s why you need to provide specific details and examples . The University of Denver, for example, provides a detailed course schedule for both years of its MBA program to communicate a clear overview of how students will accrue real-world experience.

And there are several other ways to highlight real-world experience in more compelling ways when marketing to MBA students. You could craft a video that captures faculty, consultants, and students working with organizations on a given project. The University of Dallas, for example, used student testimonials to show how its Capstone Consulting Experience provides both practical experience alongside theoretical knowledge. You can feature quotes from managers or executives from organizations that have worked with current students in your program. And while it can be great to boast of partnerships with major companies, sometimes it’s the smaller organizations that allow real-world business experience and a leg up over the competition. Smaller organizations may have less “red tape” or siloed departments, allowing students to take on larger and higher-level projects.  

By providing real and detailed examples of the kinds of experiences students in the past have had, you can paint a much more compelling picture of exactly how future students are going to be prepared for business success through your program when marketing to MBA students.

Another effective tactic for marketing to MBA students is to tailor your program for their convenience. The most obvious way of doing this is to offer online or online/on-site hybrid programs that are flexible and conducive to a range of student schedules. This makes it easier for those with jobs, families, or both to complete your program. It also allows you to cast a wider net for potential students, as your program’s marketing is no longer limited by geography.

An equally worthwhile way to bring your MBA program to students is to offer the program onsite at their places of employment. This can be an incredibly effective strategy for marketing to MBA students and increasing enrollment. That said, it also requires forging partnerships with local organizations that align with your program’s curriculum and objectives. 

There are three primary types of partnerships, the first of which doesn’t require that you bring anything onsite to your partnering organization. Rather, it is to offer a discount to your MBA program. You form a relationship with an organization and agree to offer its employees some type of discount on tuition for your program (whether it’s onsite at your university’s location or online). This requires very little resources on your part and is a great way to reach a new audience who are now incentivized to take your specific MBA program. 

The key with this strategy is that it helps you acquire leads to market to: potential students of your MBA program who have already participated in your on-site offerings. Of course, this is why it’s important that these offerings provide real value. If individuals have a positive experience with the professor who taught a workshop or are impressed by the depth of knowledge conveyed in a lecture series, they will already have a positive association with your school if or when they begin considering MBA programs.

The last and most robust strategy for marketing to MBA students through organizational partnerships is to offer an entire MBA program onsite at their employer. It’s one thing for employees to see that they can take a program for a discount, but it’s another thing altogether for them to be encouraged by their colleagues and supervisors to take a full program offered at the very same place they work.

You have to make sure these efforts result in an ROI for both your institution and the partnering organization. First, you need to have enough individuals enrolled each semester to offset the costs of providing the on-site program. Secondly, organizations need to feel that their employees are better able to solve business challenges directly because of your program. Are the employees enrolled in your program acquiring skills that they can apply to the business itself? Are they bringing forth novel solutions to their workplace? Are they better equipped to meet the needs of a changing economy within their industry?  

It’s also important to work with stakeholders at the organizations to help them market your programs. Whether you’re offering a discounted tuition plan of an actual on-site MBA program, your biggest advocates are the stakeholders at these organizations who can encourage their employees to engage your offerings. This means supporting them as much as possible when marketing to MBA students. 

Some examples of support include marketing materials—brochures, flyers, handouts—customized for that given employer and the program you’re offering them, which you can ask stakeholders to make available in the office. You can also ask whether they would allow you to email their employees, in which case you can develop an effective and customized email strategy. Or you can offer to write an email for a stakeholder to send themselves, detailing the benefits and highlights of your MBA program and encouraging employees to enroll. 

Lastly, there are other ways to partner with an organization beyond the three strategies  discussed above. For example, Northeastern University has a partnership with IBM where the  university recognizes IBM digital badge credentials (which the company gives out to its employees) toward graduate degree programs and certificates at the university. This strategy encourages IBM employees to take a program at Northeastern since they already have credits that the school will recognize (and could therefore complete a program for less money and less time than at another school).

The point is that forging partnerships with local employer organizations is becoming a necessary strategy for marketing to MBA students and distinguishing your program from the competition.

The most compelling MBA programs reveal their business knowledge and insight by showing it to prospective students—not just telling them about it. And this happens by becoming a high-quality content marketer . There are several ways to do this when marketing to MBA students , from providing webinars and free courses to creating and sharing white papers. 

To start, it’s worth considering an example of a content marketing strategy that targets a particular section of the sales funnel. For those unfamiliar with the concept of the sales funnel, this refers to the various stages that prospective consumers are in during their buyer journey. The funnel is usually broken down into three levels (top, middle, and bottom) with the chance for further distinction within each category (which is especially helpful for the different prospects of an MBA program). 

A top funnel content marketing strategy would be aimed at producing and offering content to people at the very beginning of the buyer journey (e.g. business professionals who are not actively considering an MBA or are just starting to think about it). A middle funnel strategy would be aimed at those who have indicated that they are considering enrolling in an MBA program (signed up to take the GMAT, requested info from your website, etc.). And a bottom funnel strategy would be aimed at those who have indicated a strong interest in your specific program (applicants, individuals who have made consistent contact with your school, etc.). 

With those clarifications, let’s now consider a middle funnel content marketing strategy. We all know the MBA application process requires a lot of work for prospective students (crafting personal statements, studying and taking the GMAT, etc.). Therefore, a middle funnel approach could be to lessen the burden of the application process : to help students wade through options and apply to the right MBA programs. In order to do this through your content efforts, you could provide a webinar detailing what counselors are looking for from student applications. Can you work with a counselor or two and have them offer prospective students a free 45-minute webinar?

One extremely effective approach is to offer a free online or in-person GMAT test-prep course. This requires a fair amount of resources (finding and paying an instructor, providing class materials, securing a physical location if offered in person, etc.). But it can give you a pool of very qualified student leads. And if your GMAT test-prep course is of high quality—which it should be if you decide to offer one—then it can send a very positive message about the quality of your program to everyone who participates. Even if you only get two or three enrolled students out of a class of fifty, that can still justify the few thousands of dollars it may cost to offer the course. 

Of course, there are several other middle funnel content marketing approaches that require much fewer resources that can be just as effective. This includes white papers about what to look for in an MBA program, an ebook unpacking the merits of concentrating on a specific business discipline in a program, or a blog highlighting the pros and cons of going back to get an MBA, all of which can help students make a decision that’s right for them.

We can also apply this strategy to address people at the top of the funnel. Although this audience hasn’t yet indicated a clear interest in earning an MBA, they should be likely to be interested (working within a certain business-related profession, having earned a bachelor’s degree, etc.). A top funnel approach naturally entails a longer-term strategy. But content tailored for this audience can still be quite effective. 

Ultimately, the goal is to establish your institution as an authority that has helpful and valuable information to share for those interested in business-related topics. Not only will this introduce your MBA program to those consuming your content, but it will create a positive impression of your program in their minds. If your content is valuable, well-researched, and informative, then they’ll most likely expect your MBA program to be of high-quality as well. 

Ideally, you should have a content marketing strategy that includes top, middle, and bottom funnel content offerings. If you are just getting started and have somewhat limited resources, it would be worth doing a content audit to determine where you have the largest gaps along the buyer journey. For example, if you seem to be accruing a fair amount of leads but aren’t converting many of them into applicants, then it’s worth starting with middle funnel content to address this audience.

Regardless of what type of content you’re focusing on, it’s imperative that you have a lead nurturing strategy in place. You may offer a fantastic podcast on entrepreneurship or a revelatory ebook on management consulting, but if you aren’t encouraging readers to remain engaged with your institution, you won’t ever turn them into enrolled students. 

This means you must first make sure that you’re capturing audience emails to add to your list when you offer a new piece of content on a landing page or on your website. It means you should send out regular emails that include both helpful and valuable information as well as details about your program and calls-to-actions (CTAs) for readers to take the next step (e.g. attend an info event, start an application, email a counselor, etc.). Not every email needs to have a CTA as long as each one is offering value that encourages your audience to engage and not unsubscribe. But CTAs should still be strategically placed throughout your email campaign as to nurture readers actively down the sales funnel. 

Lastly, it’s important to make sure your content marketing efforts are getting results. This means that, if you’re generating a podcast to increase your leads or a webinar to turn them into applicants, you’re regularly making sure this content is actually achieving these goals. It’s not necessary for every single piece of content to correlate to a direct return on investment (some pieces can help with institutional branding and reputation), but you should develop key performance indicators (KPIs) that you can use to evaluate your overall effectiveness. From measuring web visits and email subscribers for a new blog to recording new leads or applicants generated by a free GMAT test-prep course, being able to determine what is working (and what isn’t) will allow you to keep adjusting your content strategy for marketing to MBA students. 

Ultimately, content marketing is one of the most compelling ways to prove—and not just tell—your audience that your institution is committed to the success of students. And when it comes to preparing them for the dynamic world of business, MBA students will believe that your program will deliver because they’ve already seen you do it through consistent, valuable, and high-quality content.

Chris is a published writer, editor, and content strategist. He has over five years of experience working in higher education where his content strategy work and writing has won several awards. He is passionate about communicating ideas and stories in strategic and meaningful projects and enjoys doing so in collaboration with others.

Aside from copywriting, editorial writing, and content strategy, Chris is a fan of reading good fiction and non-fiction, watching the latest Rotten-Tomatoes-acclaimed film or television series and frequenting local cafés with the best ambience and brewed coffee. He enjoys time spent with friends and family, especially when it involves good food and drinks, and he remains a devoted (though often disappointed) fan of UCLA football.

Promoting Your Commitment to Equity and Inclusion When Marketing to Traditional Students

Three Ways to Adopt Content Marketing for MBA Programs

How to Highlight Your MBA Program’s Real-World Experiences

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4.23: Assignment- Marketing Plan, Part I

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Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.

Company Profile

• Company Name:
• Major products and/or services (names, types):
• Products and/or services your marketing plan will focus on:
• Target customers:
• Distribution channel(s):
• Headquarters (city, state, country):
• Year founded:
• Number of employees:
• Annual revenue (estimated)
• Key competitors:
• Link to Web site:
• Link to Yahoo! Finance information page (for public companies):

Market Segmentation and Targeting

• What problem does your product or service solve?
• Describe the total market for your solution: Who are potential customers?
• What are the key segments within this market?
• Identify and briefly describe 1–3 segments that this company serves.
• Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?

Situation and Company Analysis

Economic environment.

Discuss factors that affect your consumers’ purchasing power and spending patterns. What is the economic environment that you are operating in? Is it a growth, recovery or recession? Will it be easy to find staff? What is the current interest rate i.e. is it increasing or decreasing? What is consumer confidence like?

Technical Environment

The technological environment changes rapidly. You need to make sure that you are aware of trends in your industry and other industries could affect your business. New technologies create new markets and can influence you consumers and competitors. Industry environment What are the trends in your industry? Are there new entrants in the market? Has a substitute product been introduced? Are there changes in industry practices or new benchmarks to use?

Competitive Environment

How many competitors do you have? Who are the key competitors? What are the key selling points or competitive advantages of each one. What is your advantage over competitors? Is the market large enough to support you and competitors?

Political Environment

Consider the political environment for the areas that your business will trade and operate in. Is there a stable political system? Are there any licenses and regulations that you should be aware of? Do you need to win support to be able to operate?

SWOT Analysis

Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below.

• Does the organization have a strong brand presence?
• What resources are available for marketing activities?
• Does the the company have unique products or services that satisfy the needs of their target market?
• What makes the company’s products or services unique?
• What value is brought to customers?
• Does the organization have a weak brand presence?
• Are resources insufficient for marketing activities?
• Does the company lack distinctive products or services?
• Do current products or services fail to satisfy the needs of customers?
• Do current products or services fail to bring value to customers?

Opportunities

• What is the unique opportunity that the company is trying to take advantage of?
• Does the target market have any unfulfilled needs that the company can satisfy?
• Are there emerging target markets with needs that the company can satisfy?
• Are there ways the company and its competitors can benefit by working together?
• Are there opportunities for collaborating with customers to build brand presence?
• Describe and analyze if market demand is increasing?
• Are there changes in the government regulations that will affect the company?
• Describe any emerging global issues that will affect the company?
• What are the tactics that competitors use to pursue customers?
• What are the strengths of the company’s biggest and or emerging competitors?
• In what ways are the competitors’ products or services superior to the company’s offerings?
• How are competitors likely to respond to any changes in the way the company markets?
• Is the company behind in adopting new technologies for marketing?
• Describe any ways in which international competitors are taking away market share?
• What do customers dislike about the company?
• Describe and analyze if market demand is decreasing?

Mission, Objectives, and Goals

State the mission or business purpose: what the organization wants to achieve, in market-oriented terms. (Example: Disney’s mission could be, “We create happiness by providing the finest in entertainment for people of all ages.)

List 1–3 objectives that move the organization a step closer to achieving the mission. (Example: A Disney objective could be, “To be the most popular theme park for international visitors.”)

Convert objectives into specific marketing goals that are easy to measure and evaluate. (Example: Our goal is to increase market share of international theme park visitors by 10% in the next two years.”)

Sample Grading Rubric

Company profile grading rubric.

Total points possible for Company Profile Assignment: 10 pts.

Market Segmentation and Targeting Grading Rubric

Total points possible for Market Segmentation and Targeting Assignment: 10 pts.

Situation and Company Analysis Grading Rubric

Total points possible for Situation and Company Analysis Assignment: 50 pts.

Total points possible for Marketing Plan, Part 1 Assignment (Consists of Company Profile Assignment, Market Segmentation and Targeting Assignment, and Situation and Company Analysis Assignment combined): 100 pts.

Contributors and Attributions

• Assignment: Marketing Plan, Part I . Provided by : Lumen Learning. License : CC BY: Attribution
• SWOT and Integrated Marketing Communications Templates. Authored by : Melissa Barker. License : CC BY: Attribution

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Pursuing a Marketing Career? Think in Quadrants

By Sachin Waikar and LeeAnn Shelton  

Welcome to the first installment of a new series, “The Industry Ahead,” in which our faculty share the latest trends in hiring across a variety of career fields. First up, we’re chatting all things marketing with clinical professor Jim Lecinski , past winner of the Lavengood Outstanding Professor of the Year Award, the school’s highest honor for teaching. 

What’s the best marketing career path for me? 

That’s a question Professor Lecinski gets often — and it’s a question he can relate to. A former VP at Google and senior level leader at renowned agencies DDB Worldwide and Young & Rubicam, he has charted his own unique journey through the industry. 

His answer to students is always the same: “It depends” — on what the person’s passions are and what skills they want to gain. In this post, Lecinski shares his views on how to think about a rewarding marketing career, and how Kellogg resources can position aspiring marketers for success. 

Think in Quadrants

Lecinski encourages MBAs and other early-career professionals to take a framework-based approach to their marketing career vision. Specifically, he suggests using a 2x2 structure with generalist-versus-specialist as one axis and in-house-versus-external as the other. Here’s how he breaks down those distinctions: 

In-house vs. external 

• In house: You work as a marketer for a startup or an established brand, like Coca-Cola, Apple, Google, etc. “The buck stops with you,” he says, and you go deep on a specific product or line. 
• External: Your role is at an advertising agency, within the marketing practice of a consulting firm like McKinsey or Bain, or a specialist brand-strategy agency like Prophet. You’re working within the constraints of your client’s budget, and you may get exposure to a wider range of projects across sectors. 

Generalist vs. specialist 

• Generalist: You’re responsible for the totality of marketing. For example, a brand manager for Tide laundry detergent at Procter & Gamble may manage all of sales, marketing and customer service and look after all four P’s: product, price, promotion, and place. Students who aim for eventual senior leadership — CEO, CMO, general manager, etc. — often rise up through the generalist space. 
• Specialist: You’re instead focused on a narrow vertical of the function, like for example director of social media at Coca-Cola. 
• Implicit in those job examples above is a third axis: sector.  
• Beyond thinking about breadth and employer, current and aspiring marketers should consider what sector they find most appealing: packaged goods, food and beverage, automotive, or others. 

Find the right intersection—and industry 

When it comes to choosing a specific space of focus, Lecinski counsels, “Look for the intersection of what the world needs, what you’re passionate about, and what you’re good at. Don’t just chase what’s hot and buzzy. You have to like it.” 

The process needs to start with self-reflection and, potentially, self-assessments such as the Meyers-Briggs Trait Inventory and others—many of which the Kellogg Career Management Center offers. “Know thyself first,” Lecinski says. 

So, where’s the right opportunity, industry-wise? It may not be where most people think. Factors like fears of an economic recession, supply chain challenges and the tech bust have challenged many sectors, Lecinski says. “But people still buy potato chips and toilet paper,” he notes. In 2024, that means brand management in traditional consumer-focused sectors like food and beverage can be a lower-risk, viable path, one supported by multiple Kellogg offerings. “What’s old is new again,” Lecinski says. 

Gain the right skills 

As the marketing industry continues to grow and adapt, in-demand skills increasingly include data analytics, digital marketing, ecommerce marketing and sustainability and ethical marketing. Knowing how to use AI-enabled tools, whether predictive AI or large language models like GPT-4, makes established or aspiring marketers even more attractive to employers. That’s a skillset rising professionals might more quickly gain, he says. 

The Kellogg Career Management Center has seen the marketing function expand across industries, no longer limited to just consumer facing product companies and brand management roles. Recently, Kellogg students have seen success landing roles such as product marketing managers, digital analytics manager, strategic initiatives and partnerships manager and go-to-market program manager, at companies like Google, Adobe and Hims&Hers.   

Students wanting to enter this field should plan to acquire a firm grasp of both qualitative and quantitative aspects of marketing — left and right brain skills. 

Whatever their path, rising marketers will have to become capable and conversant with data and technology, including AI. “For decades, marketing was viewed as a right-brain-led career — creativity, imagination, big ideas, Super Bowl ads, a place for people who didn’t like numbers,” Lecinski says. “But then along came direct marketing, which is database-driven, then digital marketing with optimizing Facebook and Google ads. So, it’s really “whole-brain” marketing now, with math, science and creativity.”

The Kellogg advantage 

Kellogg is the birthplace of the modern field of marketing and remains a top destination for MBA students wanting to specialize in this space. Our broad and deep resources for aspiring marketers, both inside and outside the classroom, include:  

• Academic rigor and a variety of course topics. “We’ve got a lot of vertical courses like marketing in healthcare, tech, luxury goods,” Lecinski says. “It’s a nice combination of left- and right-brain courses, like Customer Analytics and AI and Ethnographic Customer Insights .” The latter is among Kellogg’s highest-rated courses among students. Research centers like the new Ad-Tech Research Lab (AdTLab) keep Kellogg faculty at the forefront of business knowledge and thought leadership in marketing as the field becomes more technical and data-driven. Marketing, data science and strategy leaders from the top tech companies consult with AdTLab faculty to share what they are seeing in the industry, including cutting-edge approaches to advertising research and areas of opportunity for emerging leaders. 
• A dedicated marketing major consisting of four credits taken from a variety of courses and topics. This in-depth specialization  teaches students how to deliver superior customer experiences that strengthen competitive advantage and drive sustainable growth.  
• Experiential marketing courses. “Students work on a computer simulation or live project with an actual client to solve an actual problem,” Lecinski says. “This moves beyond reading an article or just discussing a case. Doing it is important.” His Marketing Strategy course, for example, includes a 10-week simulation. 
• Student clubs and extracurricular events , including Kellogg Marketing Clubs for Full-Time  and Evening & Weekend  students. In these groups, students help one another to prepare for successful marketing careers. These groups connect with corporate partners, prepare classmates for job and internship interviews, and host dozens of events per year, including the renowned Super Bowl Ad Review . A rewarding annual event, the Kellogg Marketing Competition, gives first-year students an opportunity to put their marketing skills to the test and design marketing campaigns for sponsoring companies. The competition culminates in a special pitch competition to current brand managers of CPG companies, marketing professors, and KMC executive committee members.  
• A deep and broad alumni network that invests in you. More than 850 Kellogg alumni work in marketing, advertising and market research roles, with the highest concentrations located in Chicago, Los Angeles and San Francisco and New York. Common job titles of Kellogg graduates include brand manager, product marketing manager, senior analyst and more. Alumni are accessible and eager to help support current students by serving as CMC Industry Advisors, contributing to the Kellogg Alumni Edge initiative [which provides excusive Q&As and insights from alumni from the top of their field] and working with the CMC Employer Relations team to recruit Kellogg talent.  
• Career guidance tailored for you. Our Career Management Center  at Kellogg offers unlimited one-on-one coaching to students, a dedicated research specialist to help you chart your professional path, and resources that extend even after graduation. We also have a well-rounded suite of opportunities to educate students on careers in marketing through panels with alumni, interviewing workshops specific to marketing roles, and over 15 marketing-focused CMC Industry Advisors to offer guidance. Yearly CMC-led treks in Chicago, New York, and other locations give students the opportunity to connect live with alumni in marketing roles at companies like McDonalds, Uber, Molson Coors, Estee Lauder and others. 

Curious about what an MBA in marketing at Kellogg can do for you? Follow the links here to read about students and alumni in marketing and discover the latest research from our marketing faculty . Or, explore our degree programs  to find the right fit for you. 

What is a Marketing Plan & How to Write One [+Examples]

Published: December 27, 2023

For a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you’ve suggested.

Now, your boss wants you to write and present a content marketing plan, but you‘ve never done something like that before. You don't even know where to start.

Fortunately, we've curated the best content marketing plans to help you write a concrete plan that's rooted in data and produces results. But first, we'll discuss what a marketing plan is and how some of the best marketing plans include strategies that serve their respective businesses.

What is a marketing plan?

A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given period. Marketing plans can include different marketing strategies for various marketing teams across the company, all working toward the same business goals.

The purpose of a marketing plan is to write down strategies in an organized manner. This will help keep you on track and measure the success of your campaigns.

Writing a marketing plan will help you think of each campaign‘s mission, buyer personas, budget, tactics, and deliverables. With all this information in one place, you’ll have an easier time staying on track with a campaign. You'll also discover what works and what doesn't. Thus, measuring the success of your strategy.

Featured Resource: Free Marketing Plan Template

Looking to develop a marketing plan for your business? Click here to download HubSpot's free Marketing Plan Template to get started .

To learn more about how to create your marketing plan, keep reading or jump to the section you’re looking for:

How to Write a Marketing Plan

Types of marketing plans, marketing plan examples, marketing plan faqs, sample marketing plan.

If you're pressed for time or resources, you might not be thinking about a marketing plan. However, a marketing plan is an important part of your business plan.

Marketing Plan vs. Business Plan

A marketing plan is a strategic document that outlines marketing objectives, strategies, and tactics.

A business plan is also a strategic document. But this plan covers all aspects of a company's operations, including finance, operations, and more. It can also help your business decide how to distribute resources and make decisions as your business grows.

I like to think of a marketing plan as a subset of a business plan; it shows how marketing strategies and objectives can support overall business goals.

Keep in mind that there's a difference between a marketing plan and a marketing strategy.

Free Marketing Plan Template

Outline your company's marketing strategy in one simple, coherent plan.

• Pre-Sectioned Template
• Completely Customizable
• Example Prompts
• Professionally Designed

You're all set!

Click this link to access this resource at any time.

Marketing Strategy vs. Marketing Plan

A marketing strategy describes how a business will accomplish a particular goal or mission. This includes which campaigns, content, channels, and marketing software they'll use to execute that mission and track its success.

For example, while a greater plan or department might handle social media marketing, you might consider your work on Facebook as an individual marketing strategy.

A marketing plan contains one or more marketing strategies. It's the framework from which all of your marketing strategies are created and helps you connect each strategy back to a larger marketing operation and business goal.

For example, suppose your company is launching a new software product, and it wants customers to sign up. The marketing department needs to develop a marketing plan that'll help introduce this product to the industry and drive the desired signups.

The department decides to launch a blog dedicated to this industry, a new YouTube video series to establish expertise, and an account on Twitter to join the conversation around this subject. All this serves to attract an audience and convert this audience into software users.

To summarize, the business's marketing plan is dedicated to introducing a new software product to the marketplace and driving signups for that product. The business will execute that plan with three marketing strategies : a new industry blog, a YouTube video series, and a Twitter account.

Of course, the business might consider these three things as one giant marketing strategy, each with its specific content strategies. How granular you want your marketing plan to get is up to you. Nonetheless, every marketing plan goes through a particular set of steps in its creation.

Learn what they are below.

• State your business's mission.
• Determine the KPIs for this mission.
• Identify your buyer personas.
• Describe your content initiatives and strategies.
• Clearly define your plan's omissions.
• Define your marketing budget.
• Identify your competition.
• Outline your plan's contributors and their responsibilities.

1. State your business's mission.

Your first step in writing a marketing plan is to state your mission. Although this mission is specific to your marketing department, it should serve your business‘s main mission statement.

From my experience, you want to be specific, but not too specific. You have plenty of space left in this marketing plan to elaborate on how you'll acquire new customers and accomplish this mission.

Need help building your mission statement? Download this guide for examples and templates and write the ideal mission statement.

2. Determine the KPIs for this mission.

Every good marketing plan describes how the department will track its mission‘s progress. To do so, you need to decide on your key performance indicators (KPIs) .

KPIs are individual metrics that measure the various elements of a marketing campaign. These units help you establish short-term goals within your mission and communicate your progress to business leaders.

Let's take our example of a marketing mission from the above step. If part of our mission is “to attract an audience of travelers,” we might track website visits using organic page views. In this case, “organic page views” is one KPI, and we can see our number of page views grow over time.

These KPIs will come into the conversation again in step 4.

3. Identify your buyer personas.

A buyer persona is a description of who you want to attract. This can include age, sex, location, family size, and job title. Each buyer persona should directly reflect your business's current and potential customers. So, all business leaders must agree on your buyer personas.

Create your buyer personas with this free guide and set of buyer persona templates.

4. Describe your content initiatives and strategies.

Here's where you'll include the main points of your marketing and content strategy. Because there's a laundry list of content types and channels available to you today, you must choose wisely and explain how you'll use your content and channels in this section of your marketing plan.

When I write this section , I like to stipulate:

• Which types of content I'll create. These might include blog posts, YouTube videos, infographics, and ebooks.
• How much of it I'll create. I typically describe content volume in daily, weekly, monthly, or even quarterly intervals. It all depends on my workflow and the short-term goals for my content.
• The goals (and KPIs) I'll use to track each type. KPIs can include organic traffic, social media traffic, email traffic, and referral traffic. Your goals should also include which pages you want to drive that traffic to, such as product pages, blog pages, or landing pages.
• The channels on which I'll distribute my content. Popular channels include Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram.
• Any paid advertising that will take place on these channels.

Build out your marketing plan with this free template.

Fill out this form to access the template., 5. clearly define your plan's omissions..

A marketing plan explains the marketing team's focus. It also explains what the marketing team will not focus on.

If there are other aspects of your business that you aren't serving in this particular plan, include them in this section. These omissions help to justify your mission, buyer personas, KPIs, and content. You can’t please everyone in a single marketing campaign, and if your team isn't on the hook for something, you need to make it known.

In my experience, this section is particularly important for stakeholders to help them understand why certain decisions were made.

6. Define your marketing budget.

Whether it's freelance fees, sponsorships, or a new full-time marketing hire, use these costs to develop a marketing budget and outline each expense in this section of your marketing plan.

You can establish your marketing budget with this kit of 8 free marketing budget templates .

7. Identify your competition.

Part of marketing is knowing whom you're marketing against. Research the key players in your industry and consider profiling each one.

Keep in mind not every competitor will pose the same challenges to your business. For example, while one competitor might be ranking highly on search engines for keywords you want your website to rank for, another competitor might have a heavy footprint on a social network where you plan to launch an account.

Easily track and analyze your competitors with this collection of ten free competitive analysis templates .

8. Outline your plan's contributors and their responsibilities.

With your marketing plan fully fleshed out, it's time to explain who’s doing what. I don't like to delve too deeply into my employees’ day-to-day projects, but I know which teams and team leaders are in charge of specific content types, channels, KPIs, and more.

Now that you know why you need to build an effective marketing plan, it’s time to get to work. Starting a plan from scratch can be overwhelming if you haven't done it before. That’s why there are many helpful resources that can support your first steps. We’ll share some of the best guides and templates that can help you build effective results-driven plans for your marketing strategies.

Ready to make your own marketing plan? Get started using this free template.

Depending on the company you work with, you might want to create various marketing plans. We compiled different samples to suit your needs:

1. Quarterly or Annual Marketing Plans

These plans highlight the strategies or campaigns you'll take on in a certain period.

Forbes published a marketing plan template that has amassed almost 4 million views. To help you sculpt a marketing roadmap with true vision, their template will teach you how to fill out the 15 key sections of a marketing plan, which are:

• Executive Summary
• Target Customers
• Unique Selling Proposition
• Pricing & Positioning Strategy
• Distribution Plan
• Your Offers
• Marketing Materials
• Promotions Strategy
• Online Marketing Strategy
• Conversion Strategy
• Joint Ventures & Partnerships
• Referral Strategy
• Strategy for Increasing Transaction Prices
• Retention Strategy
• Financial Projections

If you're truly lost on where to start with a marketing plan, I highly recommend using this guide to help you define your target audience, figure out how to reach them, and ensure that audience becomes loyal customers.

2. Social Media Marketing Plan

This type of plan highlights the channels, tactics, and campaigns you intend to accomplish specifically on social media. A specific subtype is a paid marketing plan, which highlights paid strategies, such as native advertising, PPC, or paid social media promotions.

Shane Snow's Marketing Plan for His Book Dream Team is a great example of a social media marketing plan:

When Shane Snow started promoting his new book, "Dream Team," he knew he had to leverage a data-driven content strategy framework. So, he chose his favorite one: the content strategy waterfall. The content strategy waterfall is defined by Economic Times as a model used to create a system with a linear and sequential approach.

Snow wrote a blog post about how the waterfall‘s content strategy helped him launch his new book successfully. After reading it, you can use his tactics to inform your own marketing plan. More specifically, you’ll learn how he:

• Applied his business objectives to decide which marketing metrics to track.
• Used his ultimate business goal of earning $200,000 in sales or 10,000 purchases to estimate the conversion rate of each stage of his funnel.
• Created buyer personas to figure out which channels his audience would prefer to consume his content.
• Used his average post view on each of his marketing channels to estimate how much content he had to create and how often he had to post on social media.
• Calculated how much earned and paid media could cut down the amount of content he had to create and post.
• Designed his process and workflow, built his team, and assigned members to tasks.
• Analyzed content performance metrics to refine his overall content strategy.

I use Snow's marketing plan to think more creatively about my content promotion and distribution plan. I like that it's linear and builds on the step before it, creating an air-tight strategy that doesn't leave any details out.

3. Content Marketing Plan

This plan could highlight different strategies, tactics, and campaigns in which you'll use content to promote your business or product.

HubSpot's Comprehensive Guide for Content Marketing Strategy is a strong example of a content marketing plan:

At HubSpot, we‘ve built our marketing team from two business school graduates working from a coffee table to a powerhouse of hundreds of employees. Along the way, we’ve learned countless lessons that shaped our current content marketing strategy. So, we decided to illustrate our insights in a blog post to teach marketers how to develop a successful content marketing strategy, regardless of their team's size.

In this comprehensive guide for modern marketers, you'll learn:

• What exactly content marketing is.
• Why your business needs a content marketing strategy.
• Who should lead your content marketing efforts?
• How to structure your content marketing team based on your company's size.
• How to hire the right people for each role on your team.
• What marketing tools and technology you'll need to succeed.
• What type of content your team should create, and which employees should be responsible for creating them.
• The importance of distributing your content through search engines, social media, email, and paid ads.
• And finally, the recommended metrics each of your teams should measure and report to optimize your content marketing program.

This is a fantastic resource for content teams of any size — whether you're a team of one or 100. It includes how to hire and structure a content marketing team, what marketing tools you'll need, what type of content you should create, and even recommends what metrics to track for analyzing campaigns. If you're aiming to establish or boost your online presence, leveraging tools like HubSpot's drag-and-drop website builder can be extremely beneficial. It helps you create a captivating digital footprint that sets the foundation for your content marketing endeavors.

4. New Product Launch Marketing Plan

This will be a roadmap for the strategies and tactics you‘ll implement to promote a new product. And if you’re searching for an example, look no further than Chief Outsiders' Go-To-Market Plan for a New Product :

After reading this plan, you'll learn how to:

• Validate a product
• Write strategic objectives
• Identify your market
• Compile a competitive landscape
• Create a value proposition for a new product
• Consider sales and service in your marketing plan

If you're looking for a marketing plan for a new product, the Chief Outsiders template is a great place to start. Marketing plans for a new product will be more specific because they target one product versus its entire marketing strategy.

5. Growth Marketing Plan

Growth marketing plans use experimentation and data to drive results, like we see in Venture Harbour’s Growth Marketing Plan Template :

Venture Harbour's growth marketing plan is a data-driven and experiment-led alternative to the more traditional marketing plan. Their template has five steps intended for refinement with every test-measure-learn cycle. The five steps are:

• Experiments

I recommend this plan if you want to experiment with different platforms and campaigns. Experimentation always feels risky and unfamiliar, but this plan creates a framework for accountability and strategy.

• Louisville Tourism
• University of Illinois Urbana-Champaign
• Visit Oxnard
• Safe Haven Family Shelter
• Wright County Economic Development
• The Cultural Council of Palm Beach County
• Cabarrus County Convention and Visitors Bureau
• Visit Billings

1. Louisville Tourism

It also divides its target market into growth and seed categories to allow for more focused strategies. For example, the plan recognizes Millennials in Chicago, Atlanta, and Nashville as the core of it's growth market, whereas people in Boston, Austin, and New York represent seed markets where potential growth opportunities exist. Then, the plan outlines objectives and tactics for reaching each market.

Why This Marketing Plan Works

• The plan starts with a letter from the President & CEO of the company, who sets the stage for the plan by providing a high-level preview of the incoming developments for Louisville's tourism industry
• The focus on Louisville as "Bourbon City" effectively leverages its unique cultural and culinary attributes to present a strong brand
• Incorporates a variety of data points from Google Analytics, Arrivalist, and visitor profiles to to define their target audience with a data-informed approach

2. University of Illinois Urbana-Champaign

For example, students who become prospects as freshman and sophomore will receive emails that focus on getting the most out of high school and college prep classes. Once these students become juniors and seniors — thus entering the consideration stage — the emails will focus more on the college application process and other exploratory content.

• The plan incorporates competitive analysis, evaluation surveys, and other research to determine the makeup of its target audience
• The plan lists each marketing program (e.g., direct mail, social media, email etc.) and supplements it with examples on the next page
• Each marketing program has its own objectives, tactics, and KPIs for measuring success

3. Visit Oxnard

This marketing plan by Visit Oxnard, a convention and visitors bureau, is packed with all the information one needs in a marketing plan: target markets, key performance indicators, selling points, personas, marketing tactics by channel, and much more.

It also articulates the organization’s strategic plans for the upcoming fiscal year, especially as it grapples with the aftereffects of the pandemic. Lastly, it has impeccable visual appeal, with color-coded sections and strong branding elements.

• States clear and actionable goals for the coming year
• Includes data and other research that shows how their team made their decisions
• Outlines how the team will measure the success of their plan

4. Safe Haven Family Shelter

This marketing plan by a nonprofit organization is an excellent example to follow if your plan will be presented to internal stakeholders at all levels of your organization. It includes SMART marketing goals , deadlines, action steps, long-term objectives, target audiences, core marketing messages , and metrics.

The plan is detailed, yet scannable. By the end of it, one can walk away with a strong understanding of the organization’s strategic direction for its upcoming marketing efforts.

• Confirms ongoing marketing strategies and objectives while introducing new initiatives
• Uses colors, fonts, and formatting to emphasize key parts of the plan
• Closes with long-term goals, key themes, and other overarching topics to set the stage for the future

5. Wright County Economic Development

Wright County Economic Development’s plan drew our attention because of its simplicity, making it good inspiration for those who’d like to outline their plan in broad strokes without frills or filler.

It includes key information such as marketing partners, goals, initiatives, and costs. The sections are easy to scan and contain plenty of information for those who’d like to dig into the details. Most important, it includes a detailed breakdown of projected costs per marketing initiative — which is critical information to include for upper-level managers and other stakeholders.

• Begins with a quick paragraph stating why the recommended changes are important
• Uses clear graphics and bullet points to emphasize key points
• Includes specific budget data to support decision-making

6. The Cultural Council of Palm Beach County

This marketing plan presentation by a cultural council is a great example of how to effectively use data in your plan, address audiences who are new to the industry, and offer extensive detail into specific marketing strategies.

For instance, an entire slide is dedicated to the county’s cultural tourism trends, and at the beginning of the presentation, the organization explains what an arts and culture agency is in the first place.

That’s a critical piece of information to include for those who might not know. If you’re addressing audiences outside your industry, consider defining terms at the beginning, like this organization did.

• Uses quality design and images to support the goals and priorities in the text
• Separate pages for each big idea or new strategy
• Includes sections for awards and accomplishments to show how the marketing plan supports wider business goals
• Defines strategies and tactics for each channel for easy skimming

7. Cabarrus County Convention & Visitors Bureau

Cabarrus County’s convention and visitors bureau takes a slightly different approach with its marketing plan, formatting it like a magazine for stakeholders to flip through. It offers information on the county’s target audience, channels, goals, KPIs, and public relations strategies and initiatives.

We especially love that the plan includes contact information for the bureau’s staff members, so that it’s easy for stakeholders to contact the appropriate person for a specific query.

• Uses infographics to expand on specific concepts, like how visitors benefit a community
• Highlights the team members responsible for each initiative with a photo to emphasize accountability and community
• Closes with an event calendar for transparency into key dates for events

8. Visit Billings

Visit Billing’s comprehensive marketing plan is like Cabarrus County’s in that it follows a magazine format. With sections for each planned strategy, it offers a wealth of information and depth for internal stakeholders and potential investors.

We especially love its content strategy section, where it details the organization’s prior efforts and current objectives for each content platform.

At the end, it includes strategic goals and budgets — a good move to imitate if your primary audience would not need this information highlighted at the forefront.

• Includes a section on the buyer journey, which offers clarity on the reasoning for marketing plan decisions
• Design includes call-outs for special topics that could impact the marketing audience, such as safety concerns or "staycations"
• Clear headings make it easy to scan this comprehensive report and make note of sections a reader may want to return to for more detail

What is a typical marketing plan?

In my experience, most marketing plans outline the following aspects of a business's marketing:

• Target audience

Each marketing plan should include one or more goals, the path your team will take to meet those goals, and how you plan to measure success.

For example, if I were a tech startup that's launching a new mobile app, my marketing plan would include:

• Target audience or buyer personas for the app
• Outline of how app features meet audience needs
• Competitive analysis
• Goals for conversion funnel and user acquisition
• Marketing strategies and tactics for user acquisition

Featured resource : Free Marketing Plan Template

What should a good marketing plan include?

A good marketing plan will create a clear roadmap for your unique marketing team. This means that the best marketing plan for your business will be distinct to your team and business needs.

That said, most marketing plans will include sections for one or more of the following:

• Clear analysis of the target market
• A detailed description of the product or service
• Strategic marketing mix details (such as product, price, place, promotion)
• Measurable goals with defined timelines

This can help you build the best marketing plan for your business.

A good marketing plan should also include a product or service's unique value proposition, a comprehensive marketing strategy including online and offline channels, and a defined budget.

Featured resource : Value Proposition Templates

What are the most important parts of a marketing plan?

When you‘re planning a road trip, you need a map to help define your route, step-by-step directions, and an estimate of the time it will take to get to your destination. It’s literally how you get there that matters.

Like a road map, a marketing plan is only useful if it helps you get to where you want to go. So, no one part is more than the other.

That said, you can use the list below to make sure that you've added or at least considered each of the following in your marketing plan:

• Marketing goals
• Executive summary
• Target market analysis
• Marketing strategies

What questions should I ask when making a marketing plan?

Questions are a useful tool for when you‘re stuck or want to make sure you’ve included important details.

Try using one or more of these questions as a starting point when you create your marketing plan:

• Who is my target audience?
• What are their needs, motivations, and pain points?
• How does our product or service solve their problems?
• How will I reach and engage them?
• Who are my competitors? Are they direct or indirect competitors?
• What are the unique selling points of my product or service?
• What marketing channels are best for the brand?
• What is our budget and timeline?
• How will I measure the success of marketing efforts?

How much does a marketing plan cost?

Creating a marketing plan is mostly free. But the cost of executing a marketing plan will depend on your specific plan.

Marketing plan costs vary by business, industry, and plan scope. Whether your team handles marketing in-house or hires external consultants can also make a difference. Total costs can range from a few thousand dollars to tens of thousands. This is why most marketing plans will include a budget.

Featured resource : Free Marketing Budget Templates

What is a marketing plan template?

A marketing plan template is a pre-designed structure or framework that helps you outline your marketing plan.

It offers a starting point that you can customize for your specific business needs and goals. For example, our template includes easy-to-edit sections for:

• Business summary
• Business initiatives
• Target market
• Market strategy
• Marketing channels
• Marketing technology

Let’s create a sample plan together, step by step.

Follow along with HubSpot's free Marketing Plan Template .

1. Create an overview or primary objective.

Our business mission is to provide [service, product, solution] to help [audience] reach their [financial, educational, business related] goals without compromising their [your audience’s valuable asset: free time, mental health, budget, etc.]. We want to improve our social media presence while nurturing our relationships with collaborators and clients.

For example, if I wanted to focus on social media growth, my KPIs might look like this:

We want to achieve a minimum of [followers] with an engagement rate of [X] on [social media platform].

The goal is to achieve an increase of [Y] on recurring clients and new meaningful connections outside the platform by the end of the year.

Use the following categories to create a target audience for your campaign.

• Profession:
• Background:
• Pain points:
• Social media platforms that they use:
• Streaming platforms that they prefer:

For more useful strategies, consider creating a buyer persona in our Make My Persona tool .

Our content pillars will be: [X, Y, Z].

Content pillars should be based on topics your audience needs to know. If your ideal clients are female entrepreneurs, then your content pillars can be: marketing, being a woman in business, remote working, and productivity hacks for entrepreneurs.

Then, determine any omissions.

This marketing plan won’t be focusing on the following areas of improvement: [A, B, C].

5. Define your marketing budget.

Our marketing strategy will use a total of [Y] monthly. This will include anything from freelance collaborations to advertising.

6. Identify your competitors.

I like to work through the following questions to clearly indicate who my competitors are:

• Which platforms do they use the most?
• How does their branding differentiate?
• How do they talk to their audiences?
• What valuable assets do customers talk about? And if they are receiving any negative feedback, what is it about?

7. Outline your plan's contributors and their responsibilities.

Create responsible parties for each portion of the plan.

Marketing will manage the content plan, implementation, and community interaction to reach the KPIs.

• Social media manager: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
• Content strategist: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
• Community manager: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

Sales will follow the line of the marketing work while creating and implementing an outreach strategy.

• Sales strategists: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
• Sales executives: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

Customer Service will nurture clients’ relationships to ensure that they have what they want. [Hours per week dedicated to the project, responsibilities, team communication requirements, expectations].

Project Managers will track the progress and team communication during the project. [Hours per week dedicated to the project, responsibilities, team communication requirements, expectations].

Get started on your marketing plan.

These marketing plans serve as initial resources to get your content marketing plan started. But, to truly deliver what your audience wants and needs, you'll likely need to test some different ideas out, measure their success, and then refine your goals as you go.

Editor's Note: This post was originally published in April 2019, but was updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure t o learn more about how we use AI.

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18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2024]

In my experience, starting an MBA marketing project can be both exciting and a bit overwhelming for beginners. As someone who’s been through it, I know how important it is to pick the right topic to show off what you’ve learned. In this article, I’ll share 18 cool ideas for MBA marketing projects , perfect for newcomers like you. We’ll cover everything from digital marketing trends to old-school marketing tactics. Whether you’re into understanding why people buy things, managing brands, or doing market research, I’v e got yo u covered. Let’s dive in and get your MBA marketing project off to a great start!  

MBA in Marketing often has a number of projects to enhance your overall learning experience. We take a look at some of the best and unique project topics that you can select during your MBA in the marketing program.   

Why Is Digital Marketing Considered To Be A Popular Topic In MBA?

The need for digital marketing has increased manifold since the onset of this pandemic. As economies started to shut down, many businesses started to conduct their operations online. Needless to say, social media marketing and SEO tools have taken over the traditional marketing industry in an unprecedented manner. 

Currently, there are as many as 1.5 million global users of various social media platforms like Instagram, Twitter, Facebook and many more. The increasing demand for digital marketing in the business industry has also rapidly increased its value in the academic field.

Multiple universities across India have started adding various digital marketing MBA project topics in their courses. With that being said, are you interested in learning some of the best marketing topics for MBA projects ? If yes, then check out the mentioned below list that highlights some of the topmost marketing project topics for MBA. 

Importance of MBA Marketing Projects   

The primary objective of an MBA marketing project is to ensure that you, as a professional, can bridge the distance between theoretical knowledge and practical experience.   

Some of the widely recognized importance of an MBA marketing project are:  

1. Experiential Learning  

MBA marketing projects offer a unique form of experiential learning beyond the classroom and textbook. While working on real MBA marketing project topics for any company, you will be exposed to the complexities and nuances of the real business world. You will learn essential skills to help you navigate ambiguities and collaborate with team members to formulate strategic decisions under pressure.   

2. Building Practical Skills  

In addition to the theoretical knowledge you gain from textbooks, MBA marketing projects will help you develop a wide set of skills required to survive in the corporate world. You can learn how to conduct market research, analyze it, and then formulate strategies based on the skills many employers look for nowadays.   

3. Networking Opportunities  

You can also build a strong professional network based on the MBA marketing project you shall work on. These connections can help you open future career opportunities through referrals, internship opportunities, or job offers.   

MBA Project Topics & a Brief Description

Here are some of the best marketing topics for MBA project

1. Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone’s Growth

ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone marketing strategy a huge boost. It is one of the most iconic brand campaigns in India

 2. Building Brand Awareness among target segment via Innovative & Creative Use of Social Media Strategies for a new age youthful travel brand

Social Media strategies if done right helps to create massive Share of Voice and brand engagement with target audiences.

 3. Branding & Positioning strategies for a new age D2C( Direct to customer) milk startup( with a tier 1 presence) in tier 2, tier 3 cities

Two very important activities in marketing that can make or break a brand are branding & positioning in the mind of a consumers across various target markets & geographies

Get  online MBA courses  from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

4. Analyze consumer behaviour & Design Strategies to Increase Consumer Retention and User Engagement for a video streaming platform for documentaries.

Understanding Consumer behaviour is one of the critical steps in designing effective marketing strategies to engage & retain users specially for Digital Based Platform brands.

5. Study the effects of Branding on consumers in the Real Estate Sector

Real Estate is one sector where branding plays a big role in increasing sales due to the premium pricing of real estate.  

Also Read:  Best Online MBA Courses

6. Research on effect of BTL marketing on consumer purchase decisions in the FMGC sector

FMCG is a sector where BTL marketing plays a huge role in increasing consumer purchases at the store & retail outlet level.

7. Study on the Brand Positioning of one of the world’s most iconic brands – Coca Cola from its inception till date

The amazing marketing team at Coca Cola has turned a beverage drink into one of the world’s most loved brands using various innovative strategies after understanding consumer behaviour and psychology of the target audience.  

8. Study on marketing mix & competitive analysis of Surf Excel brand

Surf Excel has used the marketing mix extensively to stay ahead of completion, position itself in the minds of consumers & gain market share and become one India’s top brands in the laundry detergent category.

9. Study on brand recall & awareness of ICICI Lombard General Insurance in the sector of Home Insurance

ICICI Lombard insurance operates in a crowded market amongst many other insurance competitors and we must analyze if it stand out as a brand and why

10. Analysis on the shaping up of the automobile industry in India – Various Brands, Consumer behaviour patterns, Market Share, Top Marketing Strategies & Campaigns

Automobile industry is one of the most competitive and cut throat industries in India with many domestic & global players. The consumer behaviour patterns are unique and sales are tough. All these factors mean that brands have to work hard on their marketing strategies to stand out.

Must Read:  Highest Paying Cities for MBA Graduates

11. Study on Packaging used for various types of products and use of packaging as a marketing tool for brands

Packaging has long been used as a tool for branding promotions and consumers recall brands based on the colors & packaging used for various products.

12. Analysis and study on consumer satisfaction & delight with e-commerce online shopping portals

E-commerce has been booming in the last 6-7 years across the country but are consumers really satisfied with their online shopping experience or there are still some pain points yet to be addressed?

13. Impact of Customer Service on customers in the Telecom Industry in the last 10 years

Customer Service is the huge part of after sales service that can enhance the customers overall experience & delight them so that they keep them coming back for repeat purchases. What would the impact of such an approach in a cut throat industry like Telecom?

14. Effectiveness of Customer loyalty programs used by most of the Retail brands in India

Most retail brands have customer loyalty programs in the form of points or rewards. How effective have these programs been in influencing more repeat purchases from customers?

15. Study of customer satisfaction and impact of word of mouth marketing for automobile brand Maruti Suzuki

Customer satisfaction has a huge impact on word of mouth marketing that influences sales particularly in segments where the pricing is at a higher range like automobile. What impact has this had for Maruti Suzuki, one of India’s most popular brands?

16. Online Customer acquisition strategies for a new age furniture & appliance rental startup

Furniture & rental startups would have to apply the right messaging & targeting strategies along with the right optimization strategies on online channels to reach their target audience on Facebook, Google, Instagram, etc and acquire customers at an acceptable cost.

17. B2B Marketing & Sales strategies for a technology software company offering chatbots

B2B marketing & sales strategies are often very different from B2C and involve a lot of cold calling, cold emails and require a robust content marketing plan along with engagement events like webinars to decision makers at various target companies

18. Use of Gamification as a tool for customer retention & growth hacking in various tech products.

Many tech products nowadays use gamification in various forms to keep users coming back everyday and increase growth & revenue. This has helped them scale immensely   

• Use Of Artificial Intelligence In Marketing

The usage of Artificial Intelligence in Digital marketing is currently one of the most talked about topics. The automation of various tasks, the pros and cons, as well as the great impact of how Artificial intelligence can totally change the face of 

digital marketing is considered to be one of the most popular marketing MBA project topics. 

• A Study on the Impact Of Google on Online Shopping

Researchers indicate that as much as 68% of online buyers search for a product on Google before finally making their purchase. 

Topics For MBA Final Year Project In Marketing

There are a plethora of topics available under MBA marketing. Some of these includes market research, branding, advertising and many more. If you are interested in learning about some of the best topics for MBA Final year project in marketing , then you have arrived at the right place. 

The following list contains a detailed account of the top marketing topics for project MBA. 

• A Study On Creativity In Advertising
• Marketing Strategies of ACC Limited
• A Study On Customer Buying Behavior And Pattern
• A Study On Consumer Awareness
• Understanding Customer Behavior Towards Samsung
• A Study On Customer Satisfaction Towards Online Shopping
• Marketing Strategies Followed By Paytm and Google Pay
• A Study On Brand Promotion Strategies Followed By Swiggy and Zomato

Choosing the Right MBA Marketing Project Topic  

Before shortlisting MBA marketing project topics , some of the instances that you should keep in mind are:  

1. Market Trends  

Start by assessing the ongoing market trends and whether the topic will be relevant when you finish the project . Choose topics related to current trends or developments and the challenges companies are encountering as a result, and include discussions on how to address them.  

2. Available Resources  

Always evaluate the amount of data and resources available for MBA students for the selected marketing project topics before starting. Ensure that you have access to sufficient data sources, research materials, and industry contacts that will support your research and analysis.   

3. Objective of the Project  

• Career Connection Team
• Student Coaches/Interns
• Career Ambassadors
• OWU Alumni Partners
• Impact Report
• Outcomes Data
• What is a Career Community?
• Careers with Social Impact
• Economics and Business
• Entrepreneurship
• Exploratory Career Community
• Humanities and The Arts
• First Generation
• International
• Student Athletes
• Disability & Neurodivergence
• Resource Library
• Find a Job/Internship/Research Opportunity
• Write a Resume or Cover Letter
• Secure Grant Funds
• Prepare for an Interview
• Build a Network and Professional Brand
• Connect with Employers
• Apply to Grad/Professional School
• Career Fairs and Events
• Bishop Launch Program
• Real Life 101
• Designing Your Future Course
• Career Readiness Course
• Strengths Assessment
• Faculty & Staff
• Alumni & Friends

2024 Nestlé Health Science MBA Marketing Summer Associate

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What to expect:

At Nestlé, the marketing team delivers over 2,000 leading brands that improve consumers’ lives every day. The Marketing Summer Associate Program, introduces first-year MBA students to brand building at the world’s largest food company and sets the standard for a growing marketing career.

The 10-week internship assigns Marketing Summer Associates to a Nestlé Health Science brand and requires you to demonstrate your analytical expertise to provide a solution to a real-life problem facing our business and consumers. By activating distinct consumer insights, you drive business performance and grow brand equity. Summer Associates are empowered to partner with marketing specialists to tackle complex business challenges and provide recommendations to senior leaders. Your project is crafted to address strategic business opportunities and drive your marketing team towards success in the short and long-term future.

Fueled by a growth mindset, along with a shared love of health and wellness, we’re seeking students with demonstrated leadership skills, strong analytical knowledge, communication expertise, and a passion for working in a collaborative team environment. You can anticipate receiving developmental feedback throughout the duration of your internship with the expectation of building lasting relationships. The internship culminates into a final project showcase to senior leaders highlighting your recommendation to the business. Upon program completion, Marketing Summer Associates return to school with best-in-class marketing expertise and a detailed understanding of operating in a business environment as a professional marketer.

Where you Work:

This assignment will be remote, with planned travel to one of our Headquarter offices occurring 2-3 times throughout the summer

After your Internship:

The internship feeds directly into our Brand Marketing Associate position and participants may receive a full-time offer to join the organization following the completion of the internship. We invite you to challenge the traditional ways of working, provide innovative ideas, and improve processes.

Education Requirements:

• Currently enrolled in a Master of Business Administration (MBA) or Master of Science (MS) program with an emphasis in Marketing, Marketing Communications, Brand Management, Innovation Entrepreneurship, Entrepreneurship or Strategic Management.
• Master of Business Administration (MBA) or Master of Science degree completed by June 2025.

Professional & Leadership Requirements:

• You possess resourcefulness and an entrepreneurial spirit combined with a passion for seeking out solutions to win with the consumer.
• Leadership in an extracurricular activity, organization, or in previous professional positions.

Knowledge & Skills:

• Strong written and verbal communication skills.
• Possess excellent analytical skills and ability to utilize basic Excel functions.
• Comfortable working in independent and team settings.
• Ability to deliver results in a fast-paced, complex environment.

Other Requirements:

• You are available for a ten-week internship starting June 2024.

Additional Perks:

• Mentorship and guidance from experienced marketing leaders.
• Immersion into a dynamic and collaborative work culture with diverse colleagues who share a love of food.
• Potential full-time career opportunity at Nestlé Health Science
• Opportunity to network with various divisions and employees across the company.

The Nestlé Companies are equal opportunity and affirmative action employers and are looking for diversity in candidates for employment.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

The approximate pay rate for this position is $45 per hour. Please note that the pay rate provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.