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Marketing Strategy Essay Examples for Free

A marketing strategy is a general plan of branding and promoting a product or service. Put simply, an effective marketing strategy is the shortest way to reach the product’s target audience.

When writing essays on marketing strategy, students often look at the factors of consumer behavior. Another idea is to analyze the market segmentation processes and plan a proper target marketing strategy. Finally, a good option is to develop a case study of a successful internet marketing campaign.

Keep reading to see an extensive collection of marketing strategy essay samples written by A+ students. They will help you generate new ideas and get inspired to write your paper.

HSBC Group’s Strategic Integrated Marketing Communication

Marketing Communications Building a productive image in the marketplace is an important task that small and large companies aspire to actively. Over the decades, innovative advances in consumer communication have become valuable developments that have improved marketing efforts, thereby creating customer-integrated services (Finne and Grönroos, 2017). Distinctive tools for interacting...

The Medicine Hat Cubs Team’s Marketing Analysis

Introduction Sports teams, as well as business companies, depend on marketing strategies and public relations that attract investment from viewers, fans, and sponsors. Simultaneously, the development of technology and the pandemic situation force businesses to rely on e-marketing strategies to retain their customers. Thus, this paper will analyze the Medicine...

Netflix Company’s Digital and Social Media Marketing

Introduction Netflix is a video streaming organization whose central unit of business is located in the United States. Established by Reed Hasting and Marc Randolph, this American-based firm has emerged as one of the most successful corporations operating in the media and entertainment segment (Burroughs, 2019). It serves consumers from...

Scottsdale Ford: How Scottsdale Ford Can Attract New Customers

Introduction Ford is a fast-growing company that has been in the market for over 100 years. It has won the hearts of buyers worldwide, as it is constantly improving, being responsible for the quality, and following technology. Scottsdale has several official distributors that provide car models for any customer. They...

Modern Lucrative Business Trends

Introduction Business is one sector that keeps evolving and therefore, business owners must understand the resulting changes to grow. Consequently, profit and non-profit organizations both need to recognize trends to stay relevant in the products and services they offer. The Internet of Things (IoT) gives companies the perfect tool to...

Major Points of “Marketing Management” Book by Kotler

Introduction This paper is a review of the book entitled Marketing Management and written by Kotler et al. (2019). The book can be regarded as guidance for researchers and practitioners as it touches upon theoretical and practical aspects, making it highly relevant in the real world. Kotler et al. (2019)...

Amazon Company’s Global Marketing Strategy Analysis

Introduction The emergence of Amazon into the novice market of online shopping has helped to fulfill the demands of many customers. It has also presented an opportunity for both local and global retailers to tap into new profit potentials. However, countless factors should be considered when expanding a business into...

White Glove Home Appliances Company’s Analysis

Introduction The modern man has valued usage of home appliances due to their significance in domestic life. The man began to value tools from the stone age. Thus, they have always seen it significant while using gadgets at home such as washing, preparing coffee, ironing clothes, warming food, and food...

Marketing and Corporate Strategies

We will discuss in detail the importance of modern marketing to a company and why it is essential. A parallel between marketing and corporate strategy will be drawn to show the inseparability and juxtaposition of these areas. In addition, it will examine how marketing strategy is related to a company’s...

Quantitative and Qualitative Approaches to Marketing

Introduction Currently, the importance of marketing and its solutions in the daily activities of companies is beyond doubt. Marketing departments in organizations of various sizes and fields of activity are beginning to play a crucial role along with production and financial departments. Enterprises spend enormous resources on promoting goods and...

Furbo Dog Nanny’s Marketing Communication Strategy

Background The target market of the Furbo Dog Nanny is young professionals aged between 24 and 35 years, who own a dog or dogs and live in an urban set-up. Critically, an ideal consumer profile would be of a 26-year-old woman living in an apartment in New York. The woman...

The Libra Company’s Strategic Marketing

Industry Overview The industry that Libra operates in is feminine hygiene products, including tampons, sanitary pads, and liners. According to the data provided by Statista, the revenue in this industry in Australia amounts to US$255 in 2021. The market is expected to grow at 3.39% annually (Statista, 2021). The size...

The Animal Foodland Organization: Branding Strategy

Introduction The paper will focus heavily on the marketing and branding strategy of the Animal Foodland organization in its region of operation. Part A was a brief explanation of Animal Foodland and the type of products and services that it intends to offer to its esteemed/target clients in Georgetown, Washington,...

Marketing Plan for Smart Pacifier for Infants “Little Tikes Smart Pacifier LLC”

Baby Smart Pacifiers are baby soothers, which help parents to calm crying babies. In the UK, parents struggle with balancing work life and restless crying babies; hence lowering productivity rates both at home and their places of work. Technically, baby pacifier is one of the obligatory baby products used by...

Huda Beauty: Marketing Strategy

Introduction The principal target of a marketing strategy depends on the customer’s taste. Indeed, market research has to be carried out, and the findings must be implemented to attract more patrons and maximize profits. Huda Beauty has determined that its most effective strategy of marketing is through the use of...

Strategic Marketing: Bates Farms and Dairy

Introduction When entering a new market, companies have to consider various challenges related to different brand-customer relations and the individual traits and expectations of each community. The previously discussed idea was for a United Kingdom-based dairy business, Bates Farms and Dairy, to enter the United States market with their range...

Coca-Cola Company’s Strategic Marketing Management

The modern business environment is characterized by numerous factors that can either hinder or support performance. Some of them include emerging technologies, competitive business models, availability of related products, and changing consumer expectations. Managers who consider these issues find it easier to formulate superior approaches to achieving the intended aims....

Tesla, Inc.: Electric Vehicles Manufacturing

Situation Review Digital marketing has become part and parcel of any brand’s development strategy. Since the rapid expansion of online services across the globe at the beginning of the 21st century, physical advertising and marketing have lost their influence on the target user. As it may be understood from the...

An Integrated Marketing Strategy for Colgate

Executive Summary Colgate is a major American-based conglomerate that holds the dominant position in the international market of dental health products. As it stands, the company holds 47% of the world market, being the only company, whose products have been used at least once by 67% of all households (“About...

Strategic Service Vision Report Paws n’ Tails

Executive Summary The presented report was commissioned to examine the strategic business vision of the grooming service facility Paws n’ Tails. The research draws attention to the critical components of any business planning process, such as organization overview, target market segmentation, current and future implications, and the service concept. The...

Amazon and eBay Firms’ Customer Perceived Value

Introduction The volume of purchases from a particular online marketing platform depends on the customer’s perceived value of the website (Maita 2018). Amazon and eBay are some of the most renowned online markets worldwide, and their survival in the highly competitive commercial environment is due to the unique positioning that...

Marketing Strategy: The Implemention of the Servqual Model

Introduction The given marketing strategy report will primarily focus on customers and how every member of the personnel needs to be aware of this. One should understand that inner organisational intricacies are irrelevant if they do not bring the required degree of customer satisfaction. The business should focus on both...

Zara Company: Market Strategy

Introduction On the background of ever-changing requirements of the global market, fashion companies have to develop new strategies and adjust their approaches to provide competitiveness and capability of resisting unexpected challenges. In this aggressive environment, a brand, which insights consumers’ needs and preferences and provides a widespread distribution of its...

Mi Company: Strategic Marketing

Before: Introductory Overview Successful companies take the issue of marketing seriously to ensure that the targeted customers receive finished products and services in a timely manner. As one of the emerging companies in China, Mi has managed to remain innovative and produce superior gadgets that resonate with the demands of...

Marketing Plan for iGluco in China

Introduction Under normal conditions, the human body releases insulin from the pancreas to regulate blood sugar levels. However, if this function is impaired, patients have to manually regulate their glucose levels because if left untreated, the condition could have a debilitating effect on patients by damaging their eyes, kidneys, nerves,...

Belmond’s Marketing Strategy

Introduction Belmond presents an affiliated undertaking of a French transnational company LVMH Moët Hennessy – Louis Vuitton, specializing in the production of various luxury articles. Since 1946, Belmond has been in good repute for being a pioneer in creating comfort and luxury for travelers. The company owes 46 luxury-class objects...

Importance of Demographic Data and Psychographic Information in Marketing Decisions

Introduction Demographics are one of the most important features a marketer should consider prior to planning its campaign strategy or an ad. Demographics are an essential component of the overall marketing strategy for a company. They can provide insight that otherwise a marketer misses (Hawkins, Mothersbaugh, & Best, 2007). Demographic...

Hilton Hotels & Resorts and Marriott Hotels: Competitive Strategies

Introduction Generally, competitive strategy refers to a game involving actors who aim at the same object independently. However, in a market setting, competitive strategy occurs when many market actors are aiming to reach the same destination from strategically different settings. As a result, a competitive organization is portrayed inexpensive in...

Blue Ocean Strategy as Means of Developing New Markets

Introduction Modern markets are classified by their high volatility and increasing rates of competition. To successfully claim market share in a “red ocean,” utilizing a conventional product, many companies are forced to provide it at an impressive quality for a small price, to remain competitive (Yardley 2015). This is associated...

Walt Disney Marketing Strategy: Consumer Behavior Analysis

Introduction Choices that people make when buying products might seem as completely random. However, at a closer look, obvious logic will be found in customer behavior. These findings can help to create a model for forecasting customer behavior. As a result, buyers’ needs can be addressed better. For this purpose,...

Apple Inc. Marketing Analysis

Customer-Driven Marketing Strategy and Superior Value Apple is one of the most popular technologies and smartphone makers on the market. It has achieved this position through one of the most appealing and strategic marketing approaches focused actively on the customer experience. The young generations and millennials which saw Apple’s rise...

Customer Relationship Management Techniques

Abstract The article under discussion is devoted to the analysis of the customer relationship management issue, its place in marketing performance. The article pursues the research format, which means it is strictly divided into research sections: introduction, hypothesizing, provided data analysis, hypotheses testing, results and recommendations. The research is based...

Firestone and Midas Automobile Service Companies Marketing Analysis

Many companies dominate the automobile industry. However, the ability of a particular company to succeed in the competitive environment depends on the types of products and services offered to customers. Services such as oil change and general service are technical concepts to many car owners. Many customers would want to...

Compass Group’s Strategic Marketing

Introduction The complexity and multidimensional nature of the marketing process, coupled with its innovative base, indicates the likelihood of some uncertainty about legal issues in marketing. Where guidelines are clear, there is no excuse for illegal practices. Businesses must comply with the true spirit of the law. The government, the...

Internet Marketing Strategy for a Company

Introduction With the current increase in the number of individuals using the internet, internet marketing has become the best option for use in promoting a product. Many companies have resolved to use the internet to make their products known to their consumers. The advantage that the internet has over other...

Ford Motor Company: Strategic Marketing and Way Forward

Introduction Marketing in itself is a simple concept that only requires the marketer to understand and meet the customer’s needs and desires. However, achieving this simple concept involves complex ideas with interdependent factors. This is because such factors are developed against the backdrop of several changes that define the nature...

American Instant Incorporation: Marketing Plan

Executive summary The marketing plan relates to American Instant Incorporation which operates in the US food industry. The firm intends to extend its product lines by developing a new variety of instant tea, specifically green instant tea. A comprehensive situational analysis of the industry is conducted by considering a number...

Ritz-Carlton’s Corporate Marketing Strategy in China

Abstract This research is mainly focused on the CSR issues of marketing, which is currently one of the biggest issues of MNC in their marketing efforts. Precisely, the paper addresses on the marketing strategies of Ritz-Carlton, which reflects the uses of CSR in marketing. Chinese market is used for the...

Marketing of Innovation and High-Tech Products

Introduction Many theories have been laid on the table about how companies can make better sales of their products or innovate better ways of being effective. Some of the theories released have been put to the test and many have worked. The biggest problem that some of these theories have...

The Waan Company: Marketing Plan

Executive Summary The Waan manufactures electronics for home use and is to launch a new product into the market. The following marketing plan forms a foundation of an innovative new product by this company (Jinnett, 1999, p27). The engineers and designers at Waan have developed a visually appealing set of...

Retail Marketing Performance Improvement Strategies

Introduction For a retailer organization to be successful, it must ensure that different combinations of goods and services are available to the customers at the right place and at the right time so that customers can access them whenever they need them. Marketing allows a retailer to manage the exchange...

Subway Franchise’s Positioning Strategy

Executive summary Subway franchise is the biggest sandwich chain in the world. The chain specializes in sandwiches and it has 33005 restaurants which are opened in 91 countries in the world. In Australia, Subways is the leading restaurant in terms of number of branches, which are totaling to 1000. But...

Truck Safety Company’s Marketing Strategy

Introduction “Truck Safety Company”, based out of Darwin, has developed a new safety product that monitors Long haul truck drivers Fatigue. This state of the art product has been developed with “truckies” safety in mind. Major trends related to Economic, Cultural, Demographic, Natural, and Technological marketing environments. The economic environment...

Apple and Microsoft Companies’ Marketing Approaches

Executive summary The purpose of this paper is to compare the marketing approaches of two software companies, Apple and Microsoft. The psychological perception of a firm is a very vital aspect that analysts often overlook and this perception has really affected the market status of the two companies. Microsoft is...

Aussie Pooch Mobile Pty: Strategic Plan

Executive Summary Aimed at further development of business, Aussie Pooch Mobile Pty Ltd (APM), one of the Australian leaders in the sphere of dog washing services, needs to implement technical and marketing innovations in its strategic plan. APM key marketing objectives are to use an interactive marketing strategy and to...

The Role of Tourism and Hospitality in the Australian Economy

Introduction Background to the study Tourism and Hospitality industry plays a significant role in Australian economy. The industry is expected to witness an annual growth rate of 4.3% by 2015.The industry is composed of various business activities such as clubs, tours operators, tour guides, restaurants and cafes. An example of...

Tourism Tasmania’s ‘Experience Product’ Strategy

Introduction Tourism Tasmania received a boost as it was believed that the industry is expected to achieve a boost (ECOS, 2005). Experience tourism is the new strategy that has been undertaken for development of tourism in Tasmania (Tourism Tasmania, 2010a). The main aim of the Tasmanian Experience strategy for tourism...

Marketing and Its Segmentations

Introduction Marketing is a strategy that firms use in order to identify their potential customers. It is therefore an integrated process in which the product values and attributes are excellently offered to attract consumers in the market. Different firms use different marketing strategies to reach out for their potential consumers...

Postmodern vs. Normative Marketing Strategies

Introduction The idea of marketing revolves around an aspect of need by both the marketer and the consumer. When there is a need to sell by the marketer or producer and to consume by the prospective buyer, an exchange takes place (Brooksbank & Taylor, 2002). In such a case, most...

Aloha Airlines: Marketing Strategy

Why Aloha Airlines Failed Aloha Airlines had its headquarters in Honolulu, Hawaii. The Airline operated in Honolulu International Airport. It closed its operations on 31st March 2008 (Foster 44). The Airline collapsed due to several factors. These factors included increasing cost, economic withdrawal in Japan, the infamous 9/11 attacks on...

Design Services Pty Ltd.: Marketing Plan

Executive summary Design Services Pty Ltd is a company incorporated in Australia and offering design services. The company is faced with a growing market but is constrained by the presence of internal inefficiencies and a lack of proper strategies to capture the opportunities available in three different market segments. The...

Werribee Park: Marketing Strategy

Introduction Tourism sector is a sector that has reported immense growth in the global market mainly because of the increasing competition from European countries. The growth of the sector goes hand in hand with the growth of other industrial sectors related to it like the tour and travel industry, hotel...

Competitive Strategy Dynamics

Introduction Competitive strategy dynamics can be applied to a variety of situations in the hotel and hospitality tourism industry. Essentially, strategic resources drive performance within the industry from all facets from the highest management to the entry level employee. For the majority of firms in the industry, their strategic history...

‘Ansoff Matrix’ Application in Enterprises

Introduction According to Hill, Sam, & Glenn (1999), Igor Ansoff created a market diagram in 1957 as a method by which to classify options for business expansion. This well known marketing tool was first published in the Harvard Business Review (1957) in an article named ‘Strategies for Diversification’. It was...

Strategic Marketing on the Coles Supermarkets’ Case

Introduction Strategic marketing is a variable and complex process, oriented, and competitive by its nature. Strategic marketing may be seen on many bases including the domain being analyzed, their scale (small, medium, or large organizations). To appreciate them, the retail company should comprehend such concepts as coordinate, linkages, ruling, maintenance,...

Airline Passengers: Service Innovation & Branding Strategies

Introduction Service development is an important criterion to attract and retain customers who are loyal and satisfied. But even more important is to retain customers who are loyal, as well as profitable. Innovative and attractive services are an answer to customers who are demanding. So marketing of the services for...

Strategy for Retaining Customers

Background of the problem Client retention and loyalty is a very important aspect of medical services provision. These aspects if not well taken care of can lead to the movement of patients from one clinic to another in search of better medical services. The relationship between the doctors, the other...

The Impact of Search Engines on Corporate Advertising Strategy

Outline I Introduction II Theoretical Framework Cognitive filtering The theory of weak ties. Diffusion of innovations theory III Findings Data mining Referral marketing IV Conclusion V Reference List Introduction The development of Internet technologies has opened entirely new opportunities for the enterprises which intend to promote their products and services...

Leveraging Information Technology to Maximize Competitive Advantage

The strategic and operational value of an Information system for an organization Use of computers in organizations increased rapidly from 1955 to 1977. But only very few of them are useful for the management, for decision making. Information system means collection of components that work together to collect, process, store...

Best Internet Marketing Strategies in Today’s World

Introduction Marketing entails making products that are desired by a certain section of the target population or consumer. Marketing has been viewed as an ongoing dynamic process involving a set of interacting activities dealing with a market offering by producers to consumers based on reliable marketing anticipation (sales or demand...

Starbucks Corporation’s Promotion Strategy

Promotional Mix Starbucks has engaged in some promotion strategies in its coffee and beverage business to emerge as a global market leader which in turn has strengthened its brand name recognition internationally. In a bid to stamp its authority in the global beverage market, Starbucks has embarked on a varied...

Consumer Attitude & Behavior in Marketing Campaign

Introduction One of the factors that help marketers to create successful marketing campaigns is the understanding of consumer attitudes. Consumer attitudes are integral parts of consumer behaviors and the study of consumers and their behaviors guides firms in their marketing strategies because they help them to understand how consumers think,...

Main Steps in Developing the Marketing Strategy

Introduction Marketing has evolved over the years from just being emphatic on sales and advertising. More firms are incorporating the concepts of marketing. This has resulted in the emergence of strategic marketing. Wilson and Gilligan (2005, p. 3) assert that strategic marketing is being conceptualized as an approach to doing...

Proton Exora: Marketing Strategy

Executive summary The marketing plan relates to Proton Holding Berhad. The plan illustrates the various strategies to be incorporated in marketing Proton Exora. The situational analysis illustrates the firm’s background, mission and vision statement. It also identifies the management structure of the company and the major shareholders. Its financial performance...

MaxShim Florists: The Marketing Plan

Executive summary The paper is a marketing plan of MaxShim Florist which deals with floral products. The management of the firm intends to venture into floral designing. The paper identifies the firm’s mission statement, financial and the non financial goals. It also involves an analysis of the current market situation...

The Elements of Consumer Loyalty

Consumer loyalty is key to success in any business organization. This is because it is easy to maintain the already existing consumers than to look for new ones. Consumer loyalty can be defined as a biased behavior or attitude that is directed towards a certain brand or service and is...

Restaurant Business in Surrey: Research Techniques Assessment

Introduction The operational efficiency improvement factors of business firms can be identified through the analysis of the business operations of the firm compared to industry standards. To attract new customers and retaining of existing customers, the business firm is required to find out the key operational areas in which improvement...

Applying Cannibalization Methods to Marketing Strategy

This paper talks about cannibalization and marketing innovation. It discusses how the concept of cannibalization has started growing and gaining so much momentum in the field of marketing in contemporary times. It moves on to discuss examples from the real world of companies that have undergone processes of cannibalization as...

Positioning and Brand Management in Coca-Cola

Introduction A brand is a given name or trademark associated with a particular product or a certain producer. There is a prevalent recognition that brands play a vital part in initiating and supporting the financial achievements of a business. With intense competition and surplus capability in practically every trade segment,...

Emirates Airline Marketing Strategy

Executive Summary An Emirates Airline plane lands every three minutes at various airports around the world. The airline has touched the hearts of many travelers in a positive way. There is no doubt that it has emerged to become a global brand. In the field of aviation, marketing a service...

Furniture Company: Marketing Research and Enhancement

Introduction The business environment of present world is so competitive and complex that the entrepreneurs and the business people are finding it almost difficult to sustain in the market and get expected profit. The most critical fact in marketing sector of business is the increasing bargaining power of the customers...

Adventure Tours Australia: International Marketing Plan

Executive summary The marketing plan relates to Adventure Tours Australia which is a travel firm located in Australia. The firm is in the process of venturing into the international market by introducing a new travel package. The new travel product entails touring various destinations in Egypt. A situational analysis is...

Business Marketing Strategy: Key Principles

Introduction Business promotion, advertisement, strategic planning, development of the business activity? All these opportunities may be provided by the implementation of the basic MBA principles of business marketing. This practice is aimed at facilitating the sales of the services or products. The approaches of this basic marketing principle are generally...

Coffee Shop Preferences Among Consumers Research

Executive summary This report is for research on coffee shop preference among consumers and the factors that influence them. The objective of this research is investigate the differences in products and services in independent coffee shop and chain coffee shop and their positioning in the beverage industry. This information will...

Managerial Marketing. Branding and Company Image

Managerial Marketing This report discusses the implications of creating a turnover for GGI by strategically implementing marketing tools and branding strategies. The report highlights how sales and market share could be increased by tactfully engaging in branding activities and creating a company image that gains customer appreciation and loyalty. Goals...

United Airlines: Strategic Marketing Analysis

Executive Summary United Airlines has gone through several mergers, alliances and acquisitions since its establishment in 1926. These events have been interpreted to mean a marketing strategy that they have supported with the traditional market researches through administration of in-flight questionnaires to acquire primary data from their customers. The objective...

“PowerAde”: Marketing Strategy

Executive Summary The sports drink market in Australia is a growing sector. However, PowerAde has not been able to capture the nerve of the market as competing brand Gatorade had already bagged the largest share of the market. For this reason, PowerAde needs to revamp its marketing strategy in order...

Strategic Plan for Dubai World Trade Centre

Executive Summary To develop a reasonable strategic plan for Dubai World Trade Centre, housing keeping department, the company’s mission and dream must be integrated with its objectives. This can only be done through the identification of the company’s keys to success in marketing as well as the analysis of its...

Sustainable Project Development in Marketing

The marketing of today is consumer-oriented and consumers have become more conscious and internet savvy, this impacts how marketing is to meet customers’ needs. In an interview which was presented in the Advertising Age, and anonymous writer presented a scenario where an interesting answer emerged for a direct question. The...

SWOT Analysis of iPhone Market

Abstract The iPhone can be described as a multimedia Smartphone with internet connection that is designed and marketed by Apple Inc. Its main features that make it to be of world concern are the fact that it has a flush multi-touch screen and minimal hardware interface. Reports indicate that this...

Starbucks Marketing Strategy

Abstract This paper is based on the Marketing strategy of one of the most renowned coffee houses around the world; Starbucks. It began operating in terms of being a public limited company in 1992 and by the year 1997, it had opened up around 1500 coffee sites around the world-hinting...

Sustainable Marketing Strategy and Its Elements

Abstract Marketing is a very essential component of successful business organizations. In the course of undertaking marketing to reach the customers important components such as societal marketing, geographic segmental and real marketing need to be addressed by those in charge of the marketing department. This paper explores into the three...

Kudler’s Fine Food’s Marketing Strategy

Introduction Kudler’s marketing strategy indeed shows good points in structuring the business provided with the target market and products. Marketing research is important in the development of Kudler’s Fine Food’s existing business structure because it tracks the buying behavior of the people involve in the business-to-business and business-to-consumer transactions in...

Marketing Environment and Strategic Analysis

The environment in business is the surrounding in which the organization will or is thriving, considering the social, technological, economic, and political factors put in place. The environment of business comprises both internal and external business environments, which affects the organization’s decisions, strategies, processes and performances. Generally, the environment consists...

International Business Model in Indonesia

Introduction The economic subject of international business is usually either a single joint-stock company or the system of the parent and subsidiary (dependent) joint-stock companies. The product is a web-based travel aggregator and the country is Indonesia. The proposal is to implement international business strategies adjusted for the country of...

Market-Driven Company, Its Values and Mission

Introduction The concept of building a market-driven company has been the fundamental to many marketing firms and companies. Different institutions have developed good strategies that facilitates the building for their finished products. The strategies are aimed at not only improving sales of the existing company’s product but also to boost...

British Petroleum: Strategic Analysis

Introduction The industry of oil and gas is one of the most competitive industries. Players are focused on making improvements to ensure their positions in the market. Although most oil firms have been reporting profits, the business has become more complicated. Oil prices have reached all-time highs and demand for...

Jumeirah Group’s Current Strategies

Introduction One of the inherent problems in running a hotel business is that no matter how good or luxurious a hotel is the fact remains that consumers are not isolated to coming to that particular area. While Dubai is considered to be one of the most well planned cities in...

Startup Company’s Marketing Principles

Introduction The success of a new product in the market is a function of the development of a high-quality commodity and marketing it through the appropriate channels. Marketing a product requires a company to identify the target market, the environmental factors affecting its success, and the required marketing mix. A...

Marketing Strategy: Definition and Application

Definition of strategy and marketing strategy. Importance of strategy for marketers Marketing strategy is a set of well-defined plans that are formulated, implemented and continuously evaluated and altered with the main aim of enabling commercial organizations to concentrate on using limited resources to tap into the best opportunities, to maximize...

Marketing Strategy of Coca-Cola

Introduction We propose to select an analysis of the marketing strategy of Coca-Cola, the popular brand of non-alcoholic beverage, which is the leading brand all over the world. Coca-Cola, the largest soft beverage manufacturer, and distributor had its humble beginning in the year 1886, with an initial investment of US...

An Investigation of How CRM Can Assist Service Companies to Meet Their Business Objectives

Abstract Today service organizations are undergoing massive reengineering “tactics” as they are faced with increased competition, outdated technology, and a changing customer base. Service companies strive to differentiate at the quality of service they offer to their customers seeking lasting profitable customer relationships. Company leaders are beginning to embrace Customer...

Competitive Marketing Strategies. Manager’s Guide

Introduction Successful marketing requires recognition and authority at the top decision-making level. Marketing programs must be carefully planned and based not merely on knowledge of internal corporate affairs, but also knowledge of external environments. a service provider elected for analysis is British Airway (full-service carrier). Contracting out of services including...

H&M Company’s Strategic Marketing in New Zealand

Introduction This marketing report covers strategic marketing for H&M within the context of New Zealand. It considers recent sector performances, risks, and opportunities for H&M. Marketing strategies and outlook presented are based on major indicators of the apparel and accessories sector in the country to provide real-world experiences for the...

Development of Marketing Strategy

Introduction Porter describes a structure for evaluating the behaviour of costs, the determinants of relative cost position, and the way firms can gain a sustainable cost advantage or minimize their cost disadvantage. In terms of marketing concept, customer satisfaction plays major role. Organisations identify their needs and wants by discovering...

Haier Group Company’s Marketing Principles

Report of the Competitive Advantage of the Haier Group in American Retail Market Heier Group Company was founded in 1984 in China as an electrical appliance. The Group extended its operations to the Western countries through introduction of innovative products. However, Heier faced several challenges in their expansion efforts especially...

Consumer Motivation and Marketing Strategies

Abstract Consumer motivation is a concept that has gained massive popularity among marketers as it enables them to understand their buying behavior. In this paper, the focus was to discuss the relevance of this concept in the current competitive business environment. The research relied on secondary sources, especially books and...

Apple’s Target Market and Apple Marketing Strategy

Read this paper to discover how to make apple marketing strategy analysis in 2022. You will also find information about target market of apple. Discover Apple target audience’s age, geographic location, and consumer behavior. Apple’s Background Apple Inc. is an American multinational company, which manufactures and designs computer software products...

Apple Company’s Current Marketing Strategies

Background of the Organization Apple Inc. is one of the leading American electronic manufactures that has specialized in the production of personal computers, smartphones, iPod media players, tablet computers, and online services. It has its headquarters in California but has global market coverage. According to Lüsted (2013), Apple has 425...

Establishing a Business in Baking Market

Introduction Establishing a business may be a challenging task as it requires the consideration of various significant aspects, such as future trends of the market, the management of customer service, and branding. This paper addresses these issues from the perspective of a baking business and its CEO. The report analyzes...

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How to Create a Complete Marketing Strategy in 2025 [Data + Expert Tips]

Updated: October 10, 2024

Published: October 16, 2019

We marketers know that creating a marketing strategy is essential to effectively nurture our customers, improve our business’s bottom line, and increase the ROI of our efforts.

A marketing strategy is especially critical if you want to use the highest ROI trends we've seen in 2024 : short-form video and AI. To get powerful results, you must carefully weave both emerging trends and proven strategies into your plan.

I’ll share the critical components of a complete marketing strategy, followed by some examples for inspiration.

Table of Contents

What is a marketing strategy

Marketing strategy components, marketing strategy process, why is a marketing strategy important, examples of successful marketing strategies, recommended resources.

A marketing strategy covers a company’s overall approach for promoting its brand to a target audience. The process involves research, goal-setting, and positioning.

A completed marketing strategy typically includes brand objectives, target audience personas, marketing channels, key performance indicators, and more.

I’ve found a marketing strategy will:

• Align your team to specific goals.
• Help you tie your efforts to business objectives.
• Allow you to identify and test what resonates with your target audience.
• Empower you to capitalize on emerging trends.

The last one is especially important. Keeping up with marketing trends is important for your strategy, but it could be a full-time job.

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Marketing Strategy vs. Marketing Plan

I like to think of a marketing strategy as outlining the long-term goals and overall approach, while a marketing plan covers the specific actions and tactics to achieve those goals.

In other words, marketing strategy guides a business's overall marketing efforts. It includes goal-setting, market and competitor research, and messaging and positioning for a brand.

For example, say you’re creating a marketing strategy for a new fashion brand. Your strategy might target young Gen Z students and position the brand as trendy and affordable.

But, a strategic marketing plan is a detailed tactical roadmap that outlines the specific actions and tactics that should achieve the marketing strategy’s goals.

For example, the marketing plan for the fashion brand mentioned above might include:

• Targeted social media campaigns.
• Influencer partnerships.
• Online advertising timeline.

Both a marketing strategy and a marketing plan are essential for a business’s success.

To succeed in the fast-paced marketing world — and maintain a sense of relevance with your audience — it’s vital to stay ahead of the curve.

Below, I’m going to show you step by step how to create a comprehensive marketing strategy . But first, let’s go over the individual components that make up a strong marketing strategy.

• Marketing Mix
• Marketing Objectives
• Marketing Budget
• Competitive Analysis
• Segmentation, Targeting, & Positioning
• Content Creation
• Metrics & Key Performance Indicators

1. Marketing Mix

Buyer Persona Templates

Organize your audience segments and make your marketing stronger.

• Learn about personas.
• Conduct persona research.
• Create targetted content.
• Build your own personas.

4. Conduct competitive analysis.

Now that you have an understanding of your customers, it’s time to see who you’re competing with to get their attention.

To begin your competitive analysis, start with your top competitors. Reviewing their websites, content, ads, and pricing can help you understand how to differentiate your brand. I think it’s also a useful way to find opportunities for growth.

But how do you know which competitors are most important? This competitive analysis kit with templates will walk you through the process. I like it because it will help you choose and evaluate the strengths, weaknesses, and strategies of your competitors.

This process will help you find market gaps, spot trends, and figure out which marketing tactics will be most effective. Competitive analysis can also offer valuable insights into pricing, positioning, and marketing channels.

5. Develop key messaging.

You’ve figured out who you’re talking to, what they’ve already heard, and what they want to hear. Now, it’s time to share your brand’s unique value proposition .

In this step, you’ll craft key messaging that shows the benefits of your product or service that resonate with your target audience. This process should show off the research and work you have done up to this point. It should also incorporate your creativity, inventiveness, and willingness to experiment.

In my experience, well-crafted key messaging:

• Sets businesses apart from the competition.
• Resonates with the target audience.
• Is flexible enough to be consistent across all marketing channels.
• Builds brand credibility.
• Creates an emotional connection with customers.
• Influences buying decisions.

The key messaging in your marketing strategy is critical to driving engagement, loyalty, and business growth. These value proposition templates can help if you’re not sure how to draft this important messaging.

6. Choose your marketing channels.

You know what you have to say. Now, decide on the best marketing channels for your message. Your top goal for this stage of your strategy is to align your channel choices with your target persona’s media consumption habits.

Start with media channels you’re already using. Then, consider a mix of traditional and digital channels such as social media, TV, email marketing, podcast ads, SEO, content marketing, and influencer partnerships.

To streamline this process, I like to think of your assets in three categories — paid, owned, and earned media.

1. Regal Movies

Digital strategy: owned media.

Regal shares interactive Instagram content that’s not only relevant to its film-loving customers but also encourages them to interact with the content.

I highly recommend getting started with Crazy Egg. You’ll be able to identify “attention hotspots” on your product pages, track ad campaign traffic on your site, and understand if shoppers are clicking where you want them to.

You can even make sure your “Buy Now” buttons are in the best place.

Crazy Egg also offers recordings, A/B testing, and more to help make sure your website is offering the best user experience.

Best for: If your marketing strategy includes optimizing your website, Crazy Egg is the tool for you.

Pricing : Plus - $99/month; Pro - $249/month; Enterprise - $499/month.

What to Expect After Following Your Marketing Process Steps

Ultimately, creating a complete marketing strategy isn’t something that can happen overnight. It takes time, hard work, and dedication to confirm you’re reaching your ideal audience — whenever and wherever they want to be reached.

Stick with it (and use some of the resources I’ve included in this post), and over time, research and customer feedback will help you refine your strategy to make sure you’re spending most of your time on the marketing channels your audience cares most about.

Editor's note: This post was originally published in October 2019. It has been updated for freshness and accuracy.

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Marketing Plan/Strategy Essay Examples

Type of paper: Essay

Topic: Business , Services papers , Products , Market , Customers , Company , Technology , Competition

Words: 1800

Published: 12/10/2021

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Marketing is essentially about providing the correct combination of benefits to the end user, hence the saying "Marketing is not merely about providing services or products, it is fundamentally about providing ever-changing benefits to the always changing needs and demands of the customer” (Macarthur, 2014). The marketing mix is a collection of four choices which needs to be examined before starting any new business. These changeable are also distinguished as the 4 Ps of marketing. They help the business in making vital decisions necessary for the smooth running of any organization. These variables are A product or service that satisfies a need, Setting a price for that product or service, A place to sell that product or service, and Promoting that product or service to your market.

Product Strategies

IT Today will provide technological assistance and support to average consumers who are interested in and are using the newest technological gadgets (such as smartphones, laptops, tablets, printers etc.). The company will also like to give a 24/7 technical assistance besides networking services. The products and services will be granted to all customer categories, such as individuals, small, medium and large enterprises, and at high quality. The network systems shall include Land Area Network (LAN) and PC/Phone-based systems as well as minicomputer server-based support systems (Macarthur, 2014). Our services in this category will include design and installation of the networking systems, training, and assistance. The company will strive to maintain and incorporate the latest hardware and software applications to continuously rank itself at the top in the technological market arena. The one particular thing for sure is that technology will always be evolving and developing, thus, there will be a need to adjust accordingly on product/service provision to match what the market demands. It, therefore, implies that we must always strive to remain on top of any new technology, as this will be our bread and butter. In the case of networking, we shall be required to give advanced knowledge of hybrid platform technologies and demonstrate improved understanding of direct-connect networks and related communications. In bringing the company together, we have tried to offer common products and service to allow us to at all times be in demand by our customers. However, continuous technological developments have presented us with a new dawn of relevant opportunities for the various individuals and organizations for which we can only project towards the needs (Robert, 2011). For instance, modern increasing innovations/development of Wireless Application Protocol (WAP) applications provides an opportunity to be realized, specifically focusing on WAP-enabled mobile phones that allow people to access or send emails to mobile phones. Interestingly, the most underlying factor in developing future products and services will be the market need. The understanding that IT Today has on these needs of our target market segments will surely be one of our significant competitive advantages over competitor providers. IT Today branding will encompass names, designs, symbols or combination of these to present a strong personality and perceived value for the product or service in the eyes of the customers. It has to be so because many people buy depending on the strength of the brand alone rather than performance or price (Robert, 2011). Packing, on the other hand, will further convey this brand personality and essential information. Where deemed fit, favorable service contracts and warranties will be offered to our customers as a show of product or service trust, reliability, and quality.

Place Strategies

Technological support, for instance, can be provided through various platforms depending on the nature of the service and prevailing circumstance and level of urgency. Some services can be provided by words of the mouth while some situations demand physical attendance by the technical personnel. In the case of products, there has to be a proper distribution channel from the producer to the end users either directly or through distributors (middlemen). In the case of IT Today, the electrical gadgets will be obtained directly from the manufacturers or associated dealers/distributors to the end users. We apparently form part of the computer and related electronic reselling business, which encompasses several types of businesses such as computer dealers, mobile phone dealers, chain, phones and computer stores, computer and mobile consultants. All these participants will form part of our product acquisition and vice versa as a partnership in this industry is unavoidable. With our site location, we realize that, for us to prosper, we need to be flexible and responsive, to delight clients by providing them with their wants, when they need them, and before competition arrives. The company intends to realize this by enhancing a solutions method that is customer-centric, and in which the customer's business objectives enjoy top priority IT Today is strategically located to services. A fact that makes us have a competitive advantage over our competitors. However, as far as product acquisition is concerned, we do not possess a huge advantage over our competitors as both of us pick products from their nearest associate dealers of the manufacturing company. Technical assistance and consultancy services will in most cases, be mainly sold by word-of-mouth basis, targeting relationship creation and experience being the most factor. In this regard, we intend to give a service exceeding the expectations of the customers to ensure that they will easily refer to us potential clients through word of mouth. Subsequently, other channels of communication and sales platforms will be implemented for regular customers. Such communication platforms offered by the internet will include; email, live chats, call centers, etc Through the undertaking of our business activities, we do not foresee any difficulty, in winning market acceptance, given we render the final service timely, of good quality, and at a competitive

Pricing Strategy

Charging for the right price will really be of greater concern to IT Today because the cost structure should match the revenue structure. For example, the company should be able to afford the cost of the products, services and again make payment to its employees besides making reasonable profit. It therefore, means a proper pricing strategy has to be arrived at. This can be done by charging slightly high on the high-end, quality products and services, while offering reasonable discounts on average products (Jones, 2013). Also remember that some buyers would misjudge cheap goods and services as being of inferior quality. Therefore, a balance has to be determined to keep all products and services relevant to the market. Again, it is essential to understand the competitor pricing and reasons behind their pricing levels. As part of the competition for the market share, the company will have to weigh between lowering prices to earn more clients and keeping existing customers to enable sustainability, that is, considering economies of scale versus expensive costs with few units of sales. After conducting market pricing levels, IT Today has established that it would slightly lower its prices to enable competitive penetration into the market as a means of building client base.

Promotional methods

The promotion strategy to be used is based on the informing potential customers have of our existence and so, having the correct information and knowledge obtainable to our target market. IT Today intends to use aggressive promotional campaign and media to introduce its product and services to the market. Such public ways shall include; advertising, personal merchandising, public relation, events, and the web promoting. Since the fact that we tend to be new on the market, we, therefore, tend to undertake intensive advertising of our name, product brands and services we provide. This shall instill awareness and information of our existence within the marketplace; that shall convert into market share. We tend to advertise in business and IT magazines that are browsed by our target market and can guarantee we adequately get exposed on the market. A continuing lookout needs to be made from any special editions in these numerous publications, which can give a chance for the company to advertise its services and itself. Advertising also will be conducted through tv, radio, newspapers/magazines, and also the web. Sponsoring a technology discussion/call-in program may be important. Word of mouth or rather personal merchandising is important during this section. We'll ensure that when we gain a client, we never lose him/her. To accomplish this, we should work to ascertain and maintain relationships. Personal merchandising are a great sort of promotion as a result of its flexibility and can make us match the customer's specific attributes of our services, also as giving apothegmatic details of what we will supply. Recognizing that we are comparatively new on the market, there'll be a requirement to prepare a happening introducing ourselves onto the market. To the present, we'll invite potential customers, senior officers, probably together with an executive and different stakeholders, to enable penetration to the market. We shall conjointly place news stories and options in magazines and newspapers to stay stakeholders updated on the newest developments and to extend awareness. The number of IT firms on the market dictates that the organization must promote itself through participation in trade shows and expositions. Not solely can these increase awareness of our product and services, however if a particular product or service were to realize recognition, as an example through being chosen No. one in originality, the organization would be able to profit of these promotional campaigns, adding leverage to its name and company image. These expositions also will be an honest chance for us to network with numerous organizations and people. The company can sell its services over the web because it is valued sufficiently to achieve an outsized range of potential purchasers, regionally and internationally. We tend to get conjointly that customer/client analysis is required before building an efficient website, one thing that is never done by existing firms, to seek out however customers can wish to access data and journey through the location. The intention is to require advantage of many media sources in saying the product and services and within the method imposing awareness of our existence, therefore, giving us a competitive edge over rival corporations.

Macarthur, H. E. (2014). New Product Marketing Strategies. How to Market Computers and Information Technology, 16-37. Robert, C. (2011). Marketing plan. Marketing for Entrepreneurs and SMEs, 37-45. Jones, P. (2013). Socio-Technical Structures, 4Ps and Hodges’ Model. Technologies Concepts, Methodologies, Tools and Applications, 51-66.

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How To Write A Marketing Essay

Isabella Goode Freelance Writer

Writing a standout marketing essay requires strategic preparation and execution.

As a marketing expert, I’ll share my step-by-step approach to crafting an insightful, actionable paper that earns top marks.

7 Easy Steps To Write A Good Marketing Essay

1. deconstruct the assignment.

Before putting pen to paper (or fingers to keyboard), thoroughly analyze and understand the essay prompt and requirements. What specific question or topic are you expected to address? Is it a case study analysis, campaign proposal, theoretical evaluation, or something else entirely? Carefully read all instructions from your professor so you know exactly what the end product should look like. Clarifying the objectives early is crucial.

2. Select a focused, compelling topic

With the assignment parameters firmly in mind, choose a specific, interesting topic angle to explore in-depth. Overly broad, generic topics like “social media marketing strategies” make it extremely difficult to comprehensively research, structure, and provide unique value in the essay.

For students feeling overwhelmed or struggling to narrow down a fitting topic, services like Domypaper.com can help by saying “ Write paper for me .” Domypaper is an online essay writing service that pairs students with expert academic writers for guidance on any writing assignment, including selecting an appropriate topic that meets the requirements.

Their qualified writing staff provides coaching to develop a compelling thesis and focus that lays the groundwork for an insightful, high-quality marketing essay.

Instead, aim for a more focused perspective, such as “How Wendy’s Edgy, Humorous Voice on Twitter Resonates with Millennials.” A narrowed, compelling topic makes the entire writing process more manageable while allowing you to craft an authoritative, nuanced analysis.

3. Conduct exhaustive research

Credible, extensive research separates excellent marketing essays from mediocre ones. Simply Googling and reviewing a few articles won’t suffice. Utilize academic databases to access peer-reviewed journal articles, in-depth case studies, and other scholarly sources unavailable on the open web.

Review reports and publications from respected marketing analytics firms like Gartner, Forrester, and Nielsen. Analyze statistics, survey data, and expert insights from these industry authorities.

For essays examining specific companies, campaigns, or theories, go straight to the source material when possible. Explore case studies from the brands themselves, read executives’ interviews and presentations, and study entire marketing plans and reports. This level of comprehensive primary research will set your essay apart with an authoritative, nuanced analysis.

For students struggling with marketing essays or seeking assistance to qualify for valuable academic scholarships, consulting one of the top assignment writing services in Australia can provide expert guidance. Skilled academic writers from these services have proficiency in marketing topics and can help craft a compelling, well-researched essay that maximizes your chances of earning top marks or securing a scholarship.

Taking meticulous notes while conducting research is essential. I recommend using a free tool like ZoteroBib to correctly format citations in the required style (APA, MLA, Chicago, etc.) as you go – this minor prep work saves major headaches later when building the bibliography and referring back to sources.

4. Map out a logical structure

With adequate research compiled, it’s time to organize the content into a logical, progressive structure using an outline. While every essay will vary, many effective marketing essays follow a format similar to this:

• Introduction – Capture the reader’s attention with a relevant fact, statistic, quote, or anecdote that underscores the importance of your topic. End the opening section with a clear thesis statement.
• Background/Overview – Provide foundational context on the core topic, concepts, or businesses being analyzed so readers have a baseline understanding.
• In-Depth Analysis/Evaluation – This comprises the heart of the essay. Use specific data, examples, and evidence from your research to analyze or evaluate your chosen subject from multiple angles.
• Solutions/Recommendations – For certain essays, this section offers data-driven strategies or proposals for solving stated problems or optimizing areas of opportunity.
• Conclusion – Recap the key points, findings, and takeaways in a succinct closing section. Leave readers with an insightful, thought-provoking perspective.

Use detailed section headings and transition sentences to signpost the logical flow of ideas for readers. Each component should directly build upon and support the central thesis in a progressive, cohesive manner.

5. Create the first draft

With your outline constructed, you’re ready to start actually writing the first draft. I recommend beginning with the body paragraphs (sections 2-4), as the outline acts as a comprehensive roadmap to follow.

Let the research guide the narrative – reinforce every key point and assertion with facts, statistics, relevant examples, expert quotes, and other authoritative evidence compiled from credible sources. A solid central analysis backed by quality data forms the backbone of an influential marketing essay.

To produce truly polished, professional writing: Keep paragraphs reasonably short and digestible (3-5 sentences). Utilize clear section headings as signposts. Maintain an academic yet accessible tone. Carefully edit for spelling, grammar, word choice and clarity as you progress through the draft.

6. Inject insightful perspective

Once you have a fairly complete first draft, review the content objectively with a marketer’s critical eye. Does your analysis provide unique, valuable insights that real marketing professionals would genuinely appreciate? Have you raised fascinating implications, opportunities, or questions for future consideration? Or did the essay become too surfaced-level, simply rehashing basic concepts without substantive depth?

If the draft feels lacking in some areas, conduct additional research and update the relevant sections with more nuanced perspectives, data, and key takeaways. Academic marketing essays should provide thoughtful observations that go beyond introductory concepts.

Don’t be afraid to share personal anecdotes, experiences, or viewpoints that enrich the content’s practicality – as long as claims are backed with proper evidence. An essay filled with only dry, unoriginal summaries falls flat. Aim to demonstrate an authentic passion and sophisticated understanding of the subject matter.

7. Polish and peer review

With a solid draft containing original insights and perspectives, take a step back and review the essay’s structural elements:

• Does the introduction efficiently set up the topic and grab the reader’s interest?
• Do all body sections logically flow and connect from one to the next?
• Are there any areas that require reorganizing paragraphs or transitional sentences for smoother continuity?
• Does the conclusion concisely summarize key findings and leave a lasting impression?

Finally, have an objective second set of eyes review the marketing essay from start to finish. Enlist a friend, classmate, or writing tutor to provide constructive feedback on areas requiring clarification, additional examples, or opportunities for tighter writing. Fresh eyes can identify gaps the author may have missed.

Carefully incorporating feedback and making any final revisions should yield a polished, insightful, actionable marketing essay that exceeds expectations. Follow these steps, and stellar grades are well within reach.

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The Disney Marketing Machine

Since the first Star Wars film came out in 1977, box office revenues have totaled roughly $6.84 billion. However, the total franchise revenue is estimated to be $30.54 billion (Kalb). As shown through these statistics, the branding of Star Wars and the use of product placement, merchandise, and licensing opportunities that followed the film are what truly brought in the big bucks. Disney bought the Star Wars franchise from Lucasfilm in 2012 for $4 Billion, and it has proved to […]

Soaring High: an In-Depth Look at Emirates Airline’s Skywards Marketing Program

Emirates Airline has been a leader in changing the way people move by air. It is known around the world for its high-end products and excellent customer service. An important part of its success comes from the creative ways it markets itself, especially the Skywards program. This essay goes into detail about the Emirates Skywards program and how it has helped shape customer experience and trust. It also looks at how it has affected the airline's brand and place in […]

Running Head: CVS SWOT Analysis

Weaknesses:  Weak existence outside of the U.S.  Lawsuits over illegal refill practices Strengths:  Largest retail pharmaceutical companies  Strong brand presence  Caremark pharmacy services – good  Consistent in building shareholders value  Consistent performance  The broad range of health and wellness  Strong accessibility  Brand building to end tobacco sales Threats:  Amazon expanding into the pharmacy market  Government regulation and interventions  Mail-order pharmacy  Spread of prescription drug abuse Opportunities:  Expand in the international market  Growth with collaborations  Growth w anti-aging drugs  The aging […]

Unlocking the Marketing Magic of Hilton Hotel Chains

In the dynamic tapestry of the hospitality realm, the resonance of Hilton Hotels reverberates with a timeless charm that transcends the ordinary. With roots deeply embedded in a history approaching a century, Hilton has not merely etched its name onto the hotel industry canvas but has sculpted a narrative of opulence, coziness, and hospitality excellence. This exploration delves into the distinct allure and perpetual magnetism that distinguishes Hilton hotel chains, uncovering the nuances that set them apart in an industry […]

Coca Cola Financial Analysis Essay

The information presented below is a financial analysis of Coca-Cola, Keurig Dr Pepper, and PepsiCo companies, three of the largest beverage companies in the world. The analysis begins with details of each company’s overview, a ratio analysis, overview of accounting methods, and other key factors of operation. The information obtained in this financial statement analysis is gathered from actual financial data with the objective to show the similarities and differences in the financial accounting methods of the three giant monopolies […]

Adidas Target Market and Marketing Strategies: Navigating Challenges

Introduction Adidas was founded by a man named AdiDassler on August 16, 1949, in Herzogenaurach, Germany. Dassler was 49 years old at the time he created Adidas. He was determined to make the best quality sports equipment for all athletes. Adidas' first pair of shoes were designed with the signature Adidas three stripes on the side ("History"). It was not until 1954 that Adidas became a household name after the German football team won the World Cup. Dassler and his […]

Marketing and Academic Interests Essay

Marketing involves the process of educating customers why they should buy your products and service over your competitors. Studying marketing will open doors in your career as it's an important department in many business companies. Finding a company without a marketing manager is rare. The skills and techniques you obtain from marketing can help you, later on, to pursue in a business related course, because you will understand the importance of customer relations, communication, and stakeholders involved in the business. […]

About Apple Multi-Technology Company

Apple Inc. is a multi-technology company that was incorporated on January 3, 1977, focusing on manufacturing and selling phones, computer software, and other electronics. There were multiple CEOs for Apple, but the most well known were Steve Jobs and the current CEO, Tim Cook. Apple’s mission statement is, “to bring the best user experience to its customers through its innovative hardware, software, and services” (“Apple Mission Statement and Vision Statement In A Nutshell”, 2019) Apple’s vision statement is, “We believe […]

The Story Behind Target’s Rice Cooker Marketing

Target, the retail giant with a penchant for offering a wide range of products, has made quite an impression with its collection of rice cookers. These handy kitchen gadgets have found a permanent spot in many households, and Target's marketing plan for these rice cookers has been a key player in their success. In this essay, we'll take a closer look at Target's marketing strategy for their rice cookers, uncovering the elements that have contributed to their popularity and market […]

Proletarian Hunger Killers: the Socially Acceptable Addiction

The issue of using proletarian hunger killers such as coffee, tea, chocolates, and tobacco has taken on the appearance of addiction (Mintz, 1986). Indeed, users of these products are akin to ordinary addicts in the manner that they depend upon these commodities to maintain a functional predisposition. There are questions regarding whether these commodities actually contribute to the overall performance of employees or if they are mere luxuries. Comparatively, why are these substances, which are designed to make workers more […]

A Success in New Business

Introduction Business opportunities are very few when it comes to new products in the market. The right path should be followed for a person to get maximum profit from the business that introduces the new product in the market. People are afraid of trying new products or services that are flocking to the market. The fear is due to lack of information of the product sold to the people which may have other side effects to the people's health. In […]

“Finding your Company’s Second Act,” Downes and Nunes (2018)

"In “Finding Your Company’s Second Act,” Downes and Nunes (2018) describe the market forces that impede the long-term success of new, technologically based products. The main point the authors make is that the accelerated spread of product information through social media and the internet combined with the rapid obsolescence of technology requires companies to retain their market share after their first successful product launch. Yet, the article highlights that the attributes that aid a company during their start-up stage can […]

Company Analyses – Apple Inc.

Apple Inc. was incorporated in 1977 in California. The company engages in the design and manufacture of mobile communication devices, media devices, and personal computers. It sells a variety of software, services, accessories, networking solutions, and third-party digital content and applications. The company's products and services include the iPhone, iPad, Mac, Apple Watch, Apple TV, iOS, macOS, WatchOS, tvOS, iCloud, Apple Pay, and a variety of accessories, as well as the Mac App Store, iBook Store, and Apple Music. The […]

Apple Inc. in Business History

Today’s society has expanded the use of technology tremendously throughout the last several years. With new things constantly emerging like smart watches, tablets, and wireless headphones, it is hard to keep up with it all. One multibillion-dollar company that is dispersed worldwide, has been able to keep up with these outrageously spiking trends. Apple Computers Inc. was founded on April 1, 1976 by college dropouts Steve Jobs and Steve Wozniak, who brought to the new company a vision of changing […]

Gun Laws – a Major Issue in Society Today

A major issue in society today is the topic of stricter gun laws and it creates many different controversies. The Second Amendment of the constitution allows citizens the right to keep and bear Arms, so why are people raging about the opposing views of others? Globally, people are debating on whether or not guns should be so easily accessed. According to the Crime Prevention Research Center, over 50 percent of murders occur in 2 percent of the nation's counties. With […]

Successful Business of Apple Company

Apple is the most successful company in terms of technology development. Their profits, and product growth have been transparent in our eyes. The company's capitalization has reached 1.003 trillion dollars. On other portals, the value of the company still did not exceed a trillion. At the same time on the website of the trading platform - Nasdaq - the company's capitalization has already exceeded 1.008 trillion dollars. Apple's phenomenal record is explained not only by the successful business and innovation […]

The People’s Platform: Taking Back Power and Culture

In The Digital Age, by Astra Taylor, presents two significant views that Taylor argues against the debate of how social media takes effect in the work of social production. The first view of position is the techno-optimist view which illustrates a positive view and can also be described as the Utopian view for technology and social production. The notion of free culture is for the techno-optimist view which is represented through social media openness that creates an equalized social ground […]

Decade Sports: Strategies for Industry Success

About Decade Sports is a private and an independent sports company that ensures the highest quality in arranging the international sports events. The quality thus provided is ensured that the clients businesses have sufficient scope for expanding and sustaining. The employees of Decade sports are scattered in offices in London, Barcelona and Berlin. Decade Sports is a 20 year old organisation in offering Sports hospitality and organising events at Global sporting events like Champions league, World championships in Football and […]

The Utilization of Sex in Advertisement

Introduction  The utilization of sex in advertisement seems to have expanded these days (Dianoux & Linhart, 2010) and perceived as vital yet extendable region of research (De Barnier & Valette-Florence, 2006). Moreover, such significance has turned out to be obvious in pretty much every organization around the globe where exceptionally aggressive condition has made organizations vigorously putting resources into utilizing offers in their ad endeavors, for example, sexist pictures, experiences, and sentimental issues. (Akhter, Abassi & Umar, 2011). Utilizing nakedness […]

Women’s Role in Society and Sexist Advertisements

"There are various issues that we want to solve by conducting this investigation. One of the issue suggested is that the way women are depicted in advertisements affects how women’s role in society is perceived, and how a woman should act and behave (Lafky et al., 1996; Lindner, 2004). There is a significant shift in society, where feminist try to break the norm of the common female body image by starting feminist movement such as #MeToo, a movement against sexual […]

Apple as One of the Biggest Companies on the Planet

Apple’s BackGround Apple Inc(formerly Apple Computer, Inc) was founded by Steve Jobs and Steve Wozniak on April 1, 1976. The company was later incorporated on January 3, 1977. Apple’s products are mainly consumer electronics, personal computers, software, servers. In addition, Apple is also a digital distributor, often distribute music, film, video, etc. In the last three decades, Apple Inc has been predominant manufacture of personal devices but found little success due to low market share in the 1990s. After Steve […]

The American Dream Today

In today’s society Americans thrive on materialism. The American dream is becoming more and more materialistic. America is a nation obsessed with shopping and buying unnecessary products. It doesn’t matter how much “stuff” we have its never enough, we need the newest thing out and we need it now. (take it for granted). It has become like a competition amongst everyone to get that newest/best product out there even though you might not need it. Do you really need that […]

Sport and the American Dream

Lifestyle branding, according to the documentary, is when the brand does not only promote their product but is inspired to seek the lifestyle of people. As an example, brands that we see today like Nike, Coca Cola, and Tommy Hilfiger, are marketing lifestyle and focused on promoting their brand by motivating people with desirable lifestyles instead of just focusing on promoting their product. Before this way of marketing by corporates, brands like Quakers would promote their product with these cartoon […]

Nehi Soda: a Fizzy Journey through Time and Taste

In the effervescent world of soft drinks, where brands rise and fall with the ever-changing tides of consumer preference, Nehi Soda stands as a testament to timelessness and nostalgia. While today's soda market may be dominated by big players with massive advertising budgets, taking a sip of Nehi transports us back to a simpler era, where regional brands held their own and flavored sodas were a novel treat. Originating in the early 20th century, Nehi Soda, pronounced 'knee-high,' was introduced […]

Dr. Thunder: the Intriguing World of Off-Brand Sodas

When you stroll through the beverage aisle of a supermarket, amidst the familiar logos and classic brands, you might spot a can that piques your curiosity: Dr. Thunder. At first glance, it might seem like a distant cousin of the more famous Dr. Pepper, but what truly lies beneath this off-brand label, and why does it intrigue so many? Dr. Thunder is not just a drink; it's a testament to the phenomenon of store brands and the intriguing world of […]

Apple — Environmental Analysis and Branding Strategies

Apple is a corporation that is best known for the sale of apple computers, iPods and iPhones. They are also known for the sale of computer software and other consumer electronics. Like any other company dealing with the sale of consumer product the corporation faces both external and internal forces. These internal and external environment are used to determine the position of Apple's corporation in terms of strength, opportunities, weaknesses and threats. The corporation then use the results of the […]

YETI’s Military Discount: a Gesture of Gratitude and Smart Business

When one thinks of rugged outdoor equipment that stands the test of time and nature's elements, YETI often comes to mind. Founded in 2006, the company has rapidly ascended to the top echelons of outdoor brands, particularly for its durable coolers, drinkware, and related accessories. However, beyond their commitment to product quality, YETI has also demonstrated a dedicated engagement with certain communities, particularly the military. One of the ways they manifest this engagement is through their military discount, which serves […]

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