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Marketing Internship   Cover Letter

Marketing internship cover letter (with examples).

If you’re on the hunt for a rewarding and educational marketing internship opportunity, you’ll need to write a cover letter that illustrates your enthusiasm and qualifications.

Although many full-time jobs and paid professional opportunities require applicants to send a cover letter along with their resume during the application process, writing a cover letter is even more important for interns.

Since many students and entry-level employees seeking roles as an intern have little to no previous work experience, writing cover letters allows job-seekers to fill in the holes in their resume and explain why they’re the best candidate for the role.

Marketing internships are informational and educational positions for students or trainees looking to gain practical, hands-on experience in the marketing industry. Internships, both paid and unpaid, can be essential for satisfying graduation and meeting entry-level marketing job qualifications.

Therefore, writing a top-notch cover letter will directly affect your career prospects.

Job-hunting for an internship in the marketing industry isn’t always easy. The field is highly competitive, so you’ll need a well-structured resume and a perfect cover letter to land your dream role and break into the business.

Writing a solid cover letter for a marketing intern role can even help maximize your chances of being promoted or landing an internal position in the future.

By following a cover letter template you’ll stand-out to hiring managers and make a great first impression on marketing managers and prospective employers.

Looking for a job? These position are hiring now near you:

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Parts of a Marketing Intern Cover Letter

Writing a cover letter may seem like a daunting task, but if you successfully tackle each part of the letter, you’ll land your dream marketing internship in no time.

Your cover letter is your chance to highlight the skills and qualifications listed on your resume. It’s a great platform to discuss accomplishments that may not be included in your resume, tell anecdotes to stand-out and reiterate the qualifications and experiences listed on your resume, and convey your personality, work style, and professional goals.

Since many job-seekers looking for marketing internships are college students or have little to no professional experience in the industry, a successful cover letter should, generally, focus on education, classroom experiences, and skill sets.

Successful marketing intern cover letters should highlight a candidate’s creativity and the qualifications and skills listed in the job posting.

Some of the best marketing internship cover letters discuss excellent communication skills, experience reaching and developing marketing campaign strategies, knowledge of products and unique customer cultures, expert social media skills, and experience developing appropriate business plans.

The most effective marketing intern cover letters are written in a professional tone, easy to read, and properly formatted. Hiring managers are much more likely to call you in for an interview if your cover letter is clear and concise.

Professionals applying for marketing internships should make sure their cover letter is between three and four paragraphs long (and definitely less than one page ), is formatted with standard one-inch page margins, is written in a generic font, like Times New Roman, and is organized into grammatically correct sentences and paragraphs.

You don’t want to squash your chances of getting an internship because of a few typos.

Diving into the meat of the cover letter, you’ll need a professional header, a compelling introduction paragraph, a dense body paragraph that focuses on marketing skills, resume achievements, and interest in the position, a conclusion that offers a proposal or shows why you’re the best-suited candidate for the role, and, finally, a professional signature.

Marketing Internship Cover Letter Opening

The opening paragraph is, perhaps, the most important element of a marketing intern cover letter. The first few lines of a marketing internship cover letter should be interesting, informative, and attention-grabbing.

In the opening paragraph, your goal is to introduce yourself , state your interest in the role that you’re applying to, and convey your enthusiasm. The opening of a perfect cover letter should be clear, concise, and to the point.

The amount of time and consideration a hiring manager spends reviewing your application is often directly linked to the success of the opening lines of your cover letter.

A compelling introduction will impress the hiring manager, prompting them to read on and learn about the relevant skills summarized in the body of your letter. Contrarily, a lousy first few lines might result in a hiring manager tossing your application back into the pile, lowering your chances of being called in for an interview and landing your dream marketing internship.

In addition to perfectly curating the first few lines of your marketing internship cover letter, you’ll also want to make sure you include a correctly formatted header , as you would in any business or professional letter, and properly or professionally address the hiring manager.

If you’re unsure of the hiring manager’s name, you can address the letter “Dear Hiring Manager,” or one of its many alternatives .

For marketing internships, in particular, it’s important to highlight why you’re applying for the role or any education you have or are pursuing, in the field of marketing. Remember, the key to a successful marketing internship cover letter opening is introducing yourself and standing out among the pool of applicants.

Here’s a great example of what the opening sentences of a marketing internship cover letter might look like:

Max Alexander Marketing Manager Media Works 100 Bentley Road Oceanside, CA 92058 Dear Mr. Alexander, I am very interested in the opportunity to work as a Marketing Intern at Media Works. I hope you will agree that I am a good fit for this position. My background and training in business marketing, social media, and communication at UCLA — where I graduated with a cum laude Bachelor’s in Digital Marketing — has equipped me with the necessary skills to find success in this role and help grow and enrich Media Works’ brand. I am passionate about using modern marketing methods and strategies to boost sales, assist brand establishment, and develop calculated and successful business plans.

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Marketing internship cover letter body.

The body of your cover letter is where you emphasize your greatest skills and strengths. This is your chance to shine.

Discussing relevant skills, highlighting your qualifications, and citing examples that illustrate how you’ll be the best candidate for the internship are all great ways of tackling the body paragraphs of your marketing internship cover letter.

The body of a marketing internship cover letter should highlight key skills in communication, special events marketing, social media, content marketing — including conceptualized blog content and strategic brand distribution — analytics, graphic design, media relations, business plan development, and marketing strategies.

If you have a professional connection at the company who recommended you for the role or who can vouch for your skills, it might be a good idea to include that in the body of your cover letter. Adding an employee referral to your cover letter can result in a faster response rate and a more efficient hiring process.

Before writing the body of your cover letter you should closely read the specific job posting you're applying to, and work to tailor your cover letter to the skills, qualifications, and work responsibilities listed in the ad.

For instance, if the role requires expert social media marketing skills, you might want to include your knowledge of platforms like Facebook, Twitter, Instagram, and LinkedIn, and any experience, whether in a paying job or on a college campus, you have using social media platforms to promote or publicize a company, brand, or idea.

Here’s a strong sample that you can use as a template when writing the body paragraphs of your marketing internship cover letter:

While at UCLA, I worked as a student intern in the university’s Athletics Department, where I used my classroom knowledge and practical marketing skills to promote sporting events and increase athletic merchandise sales on campus. As a marketing intern, I was personally responsible for managing the department’s social media accounts, creating graphics and blog posts, drafting engaging department communications — including email blasts and press releases — collecting data on fan engagement, and assisting in the development of business plans and implementation of strategic marketing proposals. I am confident that the knowledge and skills I’ve learned, both in and out of the classroom, will be a great benefit to your marketing team. I am eager to begin a rewarding career as a marketing specialist and am confident that an internship with Media Works will be mutually beneficial to both your company’s marketing campaigns and my professional growth.

Marketing Internship Cover Letter Closing Lines

The closing lines of your marketing internship cover letter should tie up any loose ends and serve to bring the letter full circle by reinstating your interest in the job and summing up your qualifications .

An effective cover letter should conclude by asking for a phone or in-person interview . Conveying your interest in continuing in the hiring process and thanking the hiring manager for their time spent reviewing your cover letter and job application will up your chances of getting a callback.

The closing lines of a marketing internship cover letter are also a great place to include a proposal of a strategic marketing strategy you hope to assist the company implement or develop throughout the internship.

Sharing a proposal that’s too good to pass up can be a surefire way to pique a potential employer’s interest, land an interview, and get your dream marketing internship.

Lastly, make sure you close your marketing internship cover letter with a professional signature, which includes your contact information.

An excellent way of closing your marketing internship cover letter is like this:

My passion and excitement for this internship are rooted in a deep admiration for the marketing strategists used at Media Works. I understand how essential a marketing team is to a brand’s success, and there are no other industry professionals I’d like to work with than those leading Media Works’ cutting-edge marketing campaigns. I would love the opportunity to discuss this position and explain how I can help grow Media Work’s marketing campaigns. Thank you so much for your time and consideration. Kind regards, Elaine Smith (760) 543-8876 [email protected]

Example of a Professional Marketing Internship Cover Letter

If you’re in the market for a top-notch marketing internship, following a cover letter template could help you land your dream role and break into the business and marketing industry. Here’s a great example of a professional and properly formatted marketing internship cover letter:

Max Alexander Marketing Manager Media Works 100 Bentley Road Oceanside, CA 92058 Dear Mr. Alexander, I am very interested in the opportunity to work as a Marketing Intern at Media Works. I hope you will agree that I am a good fit for this position. My background and training in business marketing, social media, and communication at UCLA — where I graduated with a cum laude Bachelor’s in Digital Marketing — has equipped me with the necessary skills to find success in this role and help grow and enrich Media Works’ brand. I am passionate about using modern marketing methods and strategies to boost sales, assist brand establishment, and develop calculated and successful business plans. While at UCLA, I worked as a student intern in the university’s Athletics Department, where I used my classroom knowledge and practical marketing skills to promote sporting events and increase athletic merchandise sales on campus. As a marketing intern, I was personally responsible for managing the department’s social media accounts, creating graphics and blog posts, drafting engaging department communications — including email blasts and press releases — collecting data on fan engagement, and assisting in the development of business plans and implementation of strategic marketing proposals. I am confident that the knowledge and skills I’ve learned, both in and out of the classroom, will be a great benefit to your marketing team. I am eager to begin a rewarding career as a marketing specialist and am confident that an internship with Media Works will be mutually beneficial to both your company’s marketing campaigns and my professional growth. My passion and excitement for this internship are rooted in a deep admiration for the marketing strategists used at Media Works. I understand how essential a marketing team is to a brand’s success, and there are no other industry professionals I’d like to work with than those leading Media Works’ cutting-edge marketing campaigns. I would love the opportunity to discuss this position and explain how I can help grow Media Work’s marketing campaigns. Thank you so much for your time and consideration. Kind regards, Elaine Smith (760) 543-8876 [email protected]

Tips for Writing a Marketing Internship Cover Letter

At the end of the day, writing a cover letter is pretty similar across a wide range of professional industries. For a marketing internship cover letter in particular, though, there are a few things you need to keep in mind in order to write a professional and compelling cover letter.

Here are the top three tips all applicants should follow to write an effective cover letter and land a competitive and top-notch marketing internship:

Highlight your marketing education early on. If you just graduated or are pursuing a degree in marketing or a related field, you should highlight that early on in your cover letter. Holding a marketing degree from an accredited university or a certification from a top-notch marketing course will make you a highly-desirable intern.

Hiring managers prioritize education and industry knowledge when looking for successful marketing interns. It’s essential to disclose this information in the first few lines of your cover letter in order to stand out among other applicants and impress hiring managers .

Discuss key communication and business skills. Even though you might not be the most experienced professional in the marketing industry yet, that’s not to say you don’t still have some high-level and key skills to be successful as a marketing intern.

Internships are designed to be educational and help applicants gain experience in their field, so hiring managers won’t expect you to know every last detail about the industry, but they will expect you to have top-notch communication and business skills .

Highlighting your experience developing business plans, assisting with marketing strategies, and properly representing a brand or company through clear, concise, and influential written and verbal communication will help you land your dream marketing internship and meet your professional goals.

Emphasize your passion for marketing. Since the majority of professionals applying for marketing internships don’t have much experience, it’s essential to convey passion and enthusiasm to fill in this gap of professional expertise.

Sophisticated marketing internships cover letters highlight skills and education and emphasize passion by discussing long- and short-term career goals, avenues for growth and development at a specific marketing firm, and proficiency in completing tasks required of interns.

Final Thoughts

Your cover letter is your chance to get noticed and stand out among the stack of resumes sitting on a hiring manager’s desk. You only get one shot at making a positive and lasting first impression in your marketing internship cover letter.

By using the tips and template provided in this article, you’ll be well on your way to crafting a perfect cover letter. Highlighting your professional skills, marketing knowledge, and relevant education while clearly conveying your enthusiasm and passion is essential when writing a marketing internship cover letter.

Putting your best foot forward and using your cover letter to emphasize your strengths and career goals will help you make a solid first impression and land that marketing internship of your dreams.

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COMMENTS

  1. Marketing Internship Cover Letter (With Examples)

    The first few lines of a marketing internship cover letter should be interesting, informative, and attention-grabbing. In the opening paragraph, your goal is to introduce yourself, state your interest in the role that you’re applying to, and convey your enthusiasm. The opening of a perfect cover letter should be clear, concise, and to the point.