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80 Social Media Marketing Research Topics

FacebookXEmailWhatsAppRedditPinterestLinkedIn If you are a student searching for captivating research topics in social media marketing, look no further. Whether you are pursuing an undergraduate, master’s, or doctoral degree, selecting a research topic that is both relevant and engaging is crucial to making a valuable contribution to the field. Social media has become integral to our […]

If you are a student searching for captivating research topics in social media marketing, look no further. Whether you are pursuing an undergraduate, master’s, or doctoral degree, selecting a research topic that is both relevant and engaging is crucial to making a valuable contribution to the field.

Social media has become integral to our lives, transforming how individuals interact, businesses operate, and information is disseminated. As a result, understanding the intricacies of social media marketing has become increasingly vital for organizations seeking to effectively engage their target audience, build brand awareness, and drive business growth. Social media marketing is a component of digital marketing ; digital marketing encompasses a broader range of strategies and channels beyond just social media platforms.

This blog aims to inspire and guide you in exploring a wide range of research topics in social media marketing. From analyzing consumer behaviour to examining the impact of influencer marketing and exploring the ethical considerations of social media advertising , these topics will enable you to delve into the theoretical frameworks, practical applications, and emerging trends in social media marketing. So, get ready to embark on a journey of uncovering the power of social media and its impact on marketing strategies.

A List Of Potential Research Topics In Social Media Marketing:

• Examining the effectiveness of social media influencer collaborations in driving brand partnerships.
• Analyzing the role of social media advertising in enhancing brand awareness and recognition.
• A comprehensive review of social media marketing measurement and evaluation frameworks.
• Examining the impact of social media on consumer perceptions of brand authenticity in the UK fashion industry.
• The impact of social media on brand community development and customer loyalty.
• Examining the effectiveness of social media marketing in reaching niche markets and target segments.
• Analyzing the role of social media platforms in promoting eco-friendly behaviours among UK consumers.
• What key factors influence consumer decision-making and purchasing behaviour post-COVID on social media platforms?
• How has the COVID-19 pandemic reshaped the landscape of social media influencers and brand collaborations?
• Investigating the impact of social media marketing on customer lifetime value and profitability.
• How has the COVID-19 pandemic impacted the effectiveness of social media advertising and promotional campaigns?
• Examining the influence of social media marketing on the UK luxury goods industry: A case study analysis.
• Analyzing the impact of influencer marketing on consumer behaviour in the UK: A case study approach.
• What are the implications of remote work and virtual events on social media marketing strategies post-COVID?
• Analyzing the influence of social media engagement on brand loyalty in the UK hospitality industry.
• What are the key strategies employed by businesses to adapt their social media marketing during the COVID-19 crisis?
• What challenges do businesses face in managing customer interactions and feedback on social media post-COVID?
• Exploring the use of social media platforms for political campaigning in the UK: A comparative study.
• Reviewing the role of social media platforms in building and managing brand communities.
• The role of social media platforms in shaping consumer perceptions of brand authenticity.
• Exploring the role of social media in shaping consumer attitudes and opinions toward social responsibility initiatives.
• The role of social media influencers in shaping consumer perceptions of product quality.
• Evaluating the effectiveness of social media advertising regulations in the UK: A case study analysis.
• What are the best practices for measuring and evaluating the return on investment (ROI) of social media marketing post-COVID?
• How have businesses incorporated social media into their omnichannel marketing strategies in the wake of the COVID-19 crisis?
• Investigating the impact of social media marketing on customer satisfaction and loyalty.
• A comprehensive social media marketing literature review: Trends, theories, and future directions.
• Analyzing the ethical considerations in social media marketing: A review of existing frameworks.
• Examining the use of artificial intelligence in social media marketing strategies.
• Analyzing the influence of social media marketing on consumer trust and perceived credibility.
• The impact of social media marketing on consumer attitudes toward privacy and data security.
• Analyzing the effectiveness of social media storytelling in influencing consumer behavior.
• Analyzing the role of social media customer reviews and ratings in influencing purchase decisions.
• Investigating the role of social media in promoting sustainable brands in the UK market.
• Examining the effectiveness of social media influencers in crisis communication and brand recovery.
• The impact of social media marketing on brand equity and perceived brand image.
• Analyzing the impact of influencer marketing on consumer behavior: A systematic review.
• What ethical considerations surround data privacy and security in social media marketing post-COVID?
• Analyzing the influence of social media advertising transparency on consumer trust and engagement.
• How has the COVID-19 pandemic affected consumer trust and engagement with brands on social media?
• The impact of social media engagement on brand loyalty and customer retention.
• Reviewing the effectiveness of social media listening tools for consumer insights and sentiment analysis.
• What are the emerging opportunities for businesses to leverage social media as a sales and distribution channel in the post-COVID era?
• How has the role of social media influencers evolved in the post-COVID era?
• Examining the impact of social media marketing on consumer trust and privacy concerns in the UK.
• How have businesses utilized social media listening and sentiment analysis to monitor and respond to consumer sentiments during the COVID-19 pandemic?
• How has the COVID-19 pandemic influenced consumer behavior on social media platforms?
• Analyzing the influence of social media endorsements on consumer trust and purchase intentions.
• Analyzing the role of social media in facilitating online customer communities in the UK gaming industry.
• How has user-generated content on social media platforms evolved in the post-COVID era?
• A systematic review of social media crisis communication strategies: Lessons learned and best practices.
• Analyzing the impact of user-generated content on brand image and reputation: A literature review.
• Investigating the role of social media in crisis management and reputation repair.
• Investigating the impact of social media marketing on customer-generated brand content.
• Examining the role of social media platforms in driving customer engagement and brand advocacy.
• A critical review of social media engagement metrics and their implications for marketing performance.
• What are the best practices for utilizing social media platforms as communication channels in the post-COVID environment?
• Investigating the impact of social media advertising personalization on consumer engagement and response.
• Exploring the effectiveness of user-generated content in social media marketing campaigns.
• Analyzing the effectiveness of social media listening and sentiment analysis in shaping marketing strategies.
• How have businesses leveraged social media platforms for crisis communication and brand reputation management during the COVID-19 pandemic?
• How have businesses adjusted their social media content strategies to address consumers’ changing needs and concerns post-COVID?
• Analyzing the role of social media influencers in shaping consumer attitudes towards health and wellness products in the UK.
• Examining the effectiveness of social media marketing strategies in the UK retail industry.
• Exploring the relationship between social media marketing and customer relationship management.
• Exploring the role of social media advocacy in driving online and offline word-of-mouth marketing.
• Investigating the effectiveness of social media storytelling in promoting UK-based nonprofit organizations.
• What are the emerging trends in social media marketing post-COVID, and how are businesses leveraging them?
• The impact of social media influencer marketing on consumer purchase behavior.
• Investigating the role of social media in promoting destination marketing in the UK tourism sector.
• Exploring the role of social media contests and giveaways in generating brand awareness and engagement.
• How have businesses used social media platforms to foster community engagement and support during the COVID-19 pandemic?
• The role of social media in facilitating customer co-creation and innovation in product development.
• The impact of influencer authenticity on consumer attitudes and purchase intentions.
• Reviewing the effectiveness of social media advertising strategies: A synthesis of empirical studies.
• Investigating using social media platforms for customer relationship management in UK-based financial services.

In conclusion, if you are a student searching for compelling research topics in social media marketing for your dissertation, this comprehensive list provides a range of options suitable for undergraduate, master’s, and doctoral levels. These topics cover diverse aspects of social media marketing, including consumer behavior, influencer marketing, advertising strategies, brand engagement, and ethical considerations. By selecting a topic aligned with your research interests and academic level, you can contribute to the evolving field of social media marketing and make a valuable contribution to theory and practice.

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Latest Social Media Dissertation Topics for 21st Century Students

Table of Contents

What Constitutes Social Media?

Dissertation writing and when is it required, 50+ interesting social media dissertation topic ideas, how to choose the best topic for your social media dissertation, mistakes to not make while choosing a dissertation topic, how can assignment desk help you write a social media dissertation, frequently asked questions.

In recent decades, the world has changed very fast, and it is hard to keep up. With changing times, social media dissertation topics are increasingly becoming a popular choice for students. Issues are available in abundance, but to secure top grades, you need the one that is unique, relevant and impacts society. It would be best if you had a topic that makes the long process of dissertation writing an exciting journey.

Social media is a combination of web-based applications or platforms developed, operated, and maintained by social media organizations. People can share information, ideas, and interests and express themselves on these platforms using videos, photos, comments, and texts. In addition, online social networks can be created on social media connected by a social media profile to different people or groups of people.

It is different from traditional media as it offers two-way communication to the user who was absent in the older forms of media. It enables constructive contributions and discussions. With its increasing influence on our life, topics related to social media are increasingly becoming popular in dissertation writing.

But what is a dissertation, and why one is required to write it? Below is some information regarding it.

It is a document that a student must submit to prove he is eligible for a particular degree or qualification to pursue a profession. It is a detailed document that consists of a student's knowledge of the topic and the details of the research and findings. The basic structure of a dissertation is:

• Content Table
• Introduction
• Literature Review
• Methodology

A dissertation can be of varying details, complexity, and research level, which depends on the university and program. The time taken may also vary according to this.

The grades you aim to achieve in a subject depend primarily on the quality of your dissertation. The most important part is the topic selection. As many dissertations are written yearly, topics get exhausted or outdated quickly. Therefore, one has to choose a theme carefully after doing thorough research.

Here is a list of the most exciting and trending social media dissertation topics that have significance in the current social media scenario. You can choose or get an idea about the topic of your interest from the list.

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1. Social Media and the World

a). How has social media changed the world?

b). How has social media changed the way we communicate?

c). Is social media doing more harm than good?

d). How is social media contributing to the good of society?

e). Can social media impact political leanings?

f). Studying the use of social media in the COVID-19 era? Awareness vs. Misinformation

g). Has social media made the government more accountable towards the citizens?

h). How instrumental was the role of social media in building consensus for Brexit?

i). Role of social media in promoting gender equality

2. Social Media and Mental Health

a). Impact of social media on a young mind

b). How does trending syndrome affect self-esteem?

c). Why is validation on social media so important for the young generation?

d). Does social media create a false sense of fame?

e). Why are social media and suicide being linked increasingly?

f). Social media helped in reducing the stigma attached to depression.

g). How did social media provide mental support to people stuck alone during the lockdown?

h). How does cyberbullying impact the confidence of young people?

i). Social media can induce an inferiority complex among people.

3. Social Media and Marketing

a). How has social media changed branding techniques?

b). Does brand popularity on social media translate into real customers?

c). Developing an effective social media marketing strategy

d). How is a consumer turned into a product by marketers?

e). Social media - A boon for young start-ups

f). Traditional marketing vs. New age marketing

g). How is personal information used to serve targeted ads on social media platforms?

h). Social media makes companies more responsible for customers.

i). How can resources be used to influence trends?

j). How are companies that don't use social media marketing surviving?

4. Social Media and Traditional Media

a). How has news consumption changed because of social media?

b). Is print news becoming irrelevant in the social media age?

c). Radio on the brink of extinction - Age of Podcast

d). Is television news going to survive YouTube storm?

e). How do subscription-based media models get boosted by social media?

f). Social media has reduced the cost of news gathering.

g). How is social media making people less informed and more opinionated?

5. Social Media and Education

a). Can social media act as an alternative to traditional education?

b). Can virtual classrooms provide complete education?

c). Why should fact-checking be made a permanent part of the curriculum?

d). Are historical facts being altered or rewritten using social media?

e). How is social media addiction reducing the attention span of students?

f). Social media is affecting the reading habit of children.

g). Contribution of social media in the dissemination of information.

6. Social Media and Young People

a). How social media users' intertwined social lives smart teenagers?

b). Explain about the Online communities stating about social media and mental illness

c). What are the repercussions of social media addiction and is it a thing?

d). What can we infer about young people's politics from their usage of social media?

e). Young people's development of resilience: The unexpectedly protective function of social media

f). What do you understand by the term connective journalism? Main potential issues with social media, explain.

g). How social media may be constructively embraced in civic education.

h). Youth education and the sharing of genuine tales on social media.

7. Social Media and Society

a). How is social media helping NGOs in raising funds?

b). Role of social media in raising awareness about environmental issues.

c). Social media plays an essential role in reporting crimes.

d). Was Facebook justified in Cambridge Analytica Case?

e). Is fake news on social media disturbing the peace of our society?

f). How does social media become the voice of the oppressed?

g). Social media has forced people to lead a dual life online and offline.

h). How happy are you can not be measured by social media numbers

8. Miscellaneous

a). Post-Truth World - A world full of alternative facts

b). Is social media helping in reviving democratic values?

c). Social media has made us more citizen than before

d). How did Russia hijack US presidential elections using fake news campaigns?

e). Rags to riches - How are social media stars formed?

f). How did social media expose racism in the premier league?

g). Can social media restriction be termed as curbing of human rights?

h). Is blaming social media for fake news? Are we shooting the messenger?

The topics suggested above are a few of many that can be taken up for your following social media dissertation  ideas . But it would be best if you kept in mind a few things before going for one. Below we have elaborated on how to and what not to do when choosing a topic.

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Interest:  A topic should be selected based on your interest. Dissertation writing is a long process, and significant research is needed. If the social media dissertation idea  is not attractive, you can quickly get bored while reading and writing daily about it. It can impact the quality of your work.

Information:  Gather enough information about the field and try to find as much data and work on it. It would help if you started with an area with a broad base. Research for as much material as possible and prepare a list of avenues you want to explore. The material that you gather should help you write the entire document.

Concise : When gathering data, look for aspects that interest you the most. Narrow down your search and start focusing on a particular stream related to your field. You can get confused between different choices, so it is essential to make up your mind quickly and firmly fix it on one topic. You will not doubt your choice after work has started.

Resources:  Evaluate the resources available to you; don't choose topics that are beyond them. Your skill sets, level of knowledge and research, funding availability, and peer support should also play a part in the process.

Now, you have learned how to choose a topic, but you must also avoid mistakes that students frequently make while doing it. Read below to understand some common mistakes.

Writing in a Jiffy:  Students tend to hurry while selecting topics without doing enough thinking. As a result, they don't go deep into the subject to explore unique ideas.

No Value Addition:  They don't evaluate what they will contribute to the field. They go for the topics that have already been done and are not adding anything new to the area. The document produced is just of average quality that has already been repeated many times, resulting in middle grades.

Choosing Without Discussion:  Discuss your topic ideas with your peers and teachers. They can help you refine your search and give an outsider's perspective on your thought process. They can tell you what has already been done and how you can bring a fresh twist.

These are the mistakes that one makes while choosing a topic. Many students turn to us when they can't find  media dissertation topics  or struggle to write the document. You can rely on the experts of the Assignment Desk for unmatched assistance with your dissertation.

Assignment Desk is a popular choice among students seeking assistance with dissertation writing on different subjects. We have a team of experts who have been helping students for years. Some features that you may love about our  dissertation help  service are:

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You will get the best solutions from us that can get you the highest grade in your dissertation. We work for your success. Order Now!

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1. What Is an Ideal Approach to Writing Social Media Marketing Dissertation?

One of the best ideal approaches for writing a social media marketing dissertation is that students should choose the topic, conduct in-depth research on the same, and identify all relevant information and sources. In addition, the writing should be firm and clear, attracts readers' attention, and last proofread the dissertation to make it error-free.

2. Why Should I Buy a Social Media Marketing Dissertation Topic From You?

Social media marketing is one of the competitive fields. It requires attractive and eyes catchy topics to grab readers' attention. Our expert writers provide the best and most impressive social media marketing dissertation topic based on in-depth research that helps students secure higher academic grades.

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Introduction

Are you a marketing student? Is your interest in social media rocketing through the sky? Do you want to combine both of these passions of yours in your dissertation? Then you must be thinking about making social media marketing (SMM), the theme of your dissertation. But where to start and where to end, right?

Social media is such a big platform. Everyone has their own marketing strategy to promote their business on different forums. Narrowing down and then happily selecting one topic can make anyone cry tears of pain. A countless number of ideas can also result as a hindrance. Due to the constant stream of ideas slowly trickling in, picking one idea becomes a difficult job.

Moreover, the idea shouldn’t only be interesting to you. It is only going to be a sensational hit if it is popular at the moment. Everyone knows social media and popularity go hand in hand. How can you assure that your topic is good enough to ace every curveball?

Whenever facing trouble or in doubt, the best solution is to take help. With the help of TheDissertationHelp, your social media marketing dissertation topic will be an instant success. Why? We have SMM Experts on-board.

What Are The Three Tips To Make Your Social Media Marketing More Effective?

As vast as the world of social media is, not many businesses can survive if they don’t have an effective marketing strategy. But we have the top three tips that will be a perfect help in strengthening the social media marketing strategy of any business.

• Hit the right population: make sure to set your objectives and goals straight. Determine them by keeping the target population in mind.
• Keep your eyes on the trends: promoting your services through the trends will always get your product notice. But make sure that the product is related to the ongoing trend.
• Connection is the key: always create a connection with your audience. It will maintain their interest forever.

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How to choose the best social media marketing dissertation topics.

The social media marketing is the promotion of products and services through the social media platforms as well as websites. Social media marketing offers corporations a way for engaging with the existing as well as new customers and allow them to promote their mission, desired culture or tone. Sites like Twitter , Facebook and Instagram are most commonly used for the execution of social media marketing. The customers are also encouraged by the social media marketing to share and create their own content such as comments or product reviews. The main advantage of social media marketing is that it appeals to a large number of audience instantly. For instance, a campaign on social media may appeal to prospective and current customers, bloggers, the media, employees, the public as well as other stakeholders. The content created by the social media marketing is sticky. This signifies that social media marketing gets the attention of its users and the chance of conducting an action by its users such as purchasing a product increases.

Latest and Best Social Media Marketing Dissertation Topics

Topic 1: the impact of brand promotion in social media: how have several organisations used the social media platform to maintain brand marketing.

Aims and Objectives: The study aims to examine the role of social media in promoting brand recognition, which directly allows how different organisations use social media for the brand.

• To evaluate the role of social media in the organisation
• To determine the platform of social media used by the organisation for brand recognition

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Topic 2: to determine the connection of tesco with social media marketing and how this connection is interrelated during covid-19..

Aims and Objectives: To examine the connection between TESCO the social media marketing is the study’s primary aim and how it is effective during the COVID-19 pandemic

• To analyse the Impact of social media marketing on TESCO
• To evaluate the relationship between social media marketing and TESCO during the pandemic

Topic 3: The usage of social media marketing as a tool for the organisation to generate revenue.

Aims and Objectives:

• The study aims to determine whether social media is an accurate tool to make profits with positive and negative impacts to achieve the research aims.
• The study aims to evaluate the tools of social media marketing
• To analyse the positive and negative Impact of social media marketing tools on the organisational revenue

Topic 4: The market section of the online business: what are the factors that social media marketing is affecting sales?

• To analyse the concepts of online business and its marketing ways
• To evaluate the use of social media marketing on online sales flow.
• The study aims to provide recommendations by using several ways of social media marketing for online businesses.

Topic 5: The brands are introducing themselves through social media marketing: A case study of the retailer of UK fashion brand.

• The study aims to identify the Impact of fashion retailers throughout the globe on customers.
• To evaluate the Impact of social media marketing fashion industry throughout the globe.
• The study’s purpose is to evaluate UK fashion brands’ conditions by using social media marketing.

Topic 6: To evaluate the pressure of SMEs by the adoption of social media marketing towards the more prominent organisation

• The research aim is to conduct the study by analysing the negative impacts, especially on small and medium-sized enterprises, of adopting social media marketing by the more prominent organisation.
• To evaluate the conceptualisation of several prominent organisations and SMEs
• This is to recommend that for SMEs to overcome the hurdles which come from the Bigger organisation.

Topic 7: The use of social media marketing for the education sector: evaluate the current strategies used by the educational sector

• To analyse the importance of social media marketing in educational sectors
• To evaluate the current strategies used by the United Kingdom educational sector for social media marketing
• This is to recommend better ways to use social media marketing for the educational sector to promote academics.

Topic 8: To briefly discuss the pros and cons of social media marketing in the current digital era.

Aims and Objectives: The study’s objective is to discuss the current era of digitalisation and the practices of social media marketing that have increased daily; this study also analyses the pros and cons of the study

• This study evaluates the importance of social media marketing in the current digital era.
• The study aims to identify the advantages of social media in the digital era
• This study is recommended several ways to overcome the disadvantages of using social media platforms in the digital era.

Topic 9: To discuss the factors of the organisation which help shape the TESCO by applying social marketing and schemes based on loyalty to boost the sales

Aims and Objectives: The research aims to evaluate how fast the organisation shapes their body by using social media marketing to increase sales.

• To determine the factors which help in the importance of social media marketing in TESCO
• To provide the analysis of social media marketing towards the sales of the organisation

Topic 10: TThe response of the customers towards different short-term and long-term offers by competing in the online markets through the social media marketing

• The study aims to evaluate and understand the customers’ views on the organisation’s short- and long-term offers to use social media marketing.
• To evaluate the customer reviews based on short and long-term offers related to the online markets.
• To recommend several ways in which sellers those who are working online can improve the social media marketing

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Topic 11: Brand promotions in social media: How organisations use different social media platforms to maintain their brand marketing.

The main aim of this study is to examine the role of social media in the promotions of brand also how different organisations are using social media for their brand. To achieve this aim following objective can be follow,

• To examine the role of social media in organisations.
• To assess the importance of the brand promotion through the social media.
• To determine the best social media platform used by organisations to promote their brand.
• To evaluate the performance of organisation after starting brand promotions through social media.
• To provide recommendations about different social media platforms and different ways of promoting brand on social media.

Topic 12: Connection of TESCO with the social media marketing: How these both the interrelated during the time of Covid-19.

To analyse the connection of TESCO with the social media marketing is one of the main aim of this study and how effectively use social media marketing during the time of pandemic. By following some objectives, aim could be achieve easily.

• To analyse the social media marketing of TESCO.
• To determine the impact of the Social media marketing on TESCO.
• To assess the relation of social media marketing and TESCO during the time of Covid-19.
• To evaluate the performance of TESCO in the pandemic time by using social media marketing.
• To provide recommendation on different tactics to for improving social media marketing of TESCO.

Topic 13: Social media marketing as a tool for the organisations for generating revenues: A study on its positive and negative impact.

• To achieve the aim of this study that is whether social media is the right tool for making profits along with its positive and negative impact, and to achieve this aim researcher define following objectives.
• To determine different tools of social media marketing.
• To analyse different tools of social media marketing used by organisation to generate revenue.
• To assess the positive and negative impact of the social media marketing tools on the organisations revenues.
• To provide recommendation for different and effective tools of social media marketing for the organisations.

Topic 14: Market section of the online business, how does the social media marketing is affecting the flow of sales?

The main aim of this study is that there are some business sections, who are just doing online business and to analyse their flow of sales by social media marketing. By following these objectives, aim could be achieve in easy way.

• To conceptualise the online business and their marketing ways.
• To analyse the use of social media marketing by the online business
• To assess the impact of the social media marketing on the sales flow of online business.
• To provide recommendation for different ways of social media marketing to online business to increase the sales flow.

Topic 15: Globally reach of the fashion industry by the social media marketing: A case study of UK fashion retailers

One of the most growing industry that is fashion industry, for understand the usage of social media marketing by fashion retailers is the main aim of this industry. Especially the use of social media marketing by the fashion retailers of UK.

• To identify the impact of fashion retailers globally on their consumers.
• To examine the role of social media marketing among the UK fashion retailers.
• To assess the impact of the social media marketing fashion industry globally.
• To evaluate the condition of UK fashion retailers by using social media marketing as compare to other sectors.

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Topic 16: The peer pressure on UK SMEs due to adoption of more social media marketing by the big organisations.

The researcher main aim to conduct this study to analyse the negative effect on the small and medium sized organisation by the adoption of social media marketing by the big organisations and this can only be achieve my measuring these objectives.

• To conceptualise the difference between the big organisation and small and medium sized organisation (SMEs)
• To analyse the pressure faced by the SMEs because of social media marketing by big organisations.
• To evaluate the performance of SMEs and big organisations by adopting social media marketing.
• To provide recommendations as a solution for the SMEs to overcome the pressure coming from the big organisations.

Topic 17: Social media marketing for the education sectors: current strategies used by the UK education sector.

The main aim of this study is to understand the importance of social media marketing in the education sector of UK and for the education. Researcher identify following objectives to understand the importance of the social media marketing in the UK education sector.

• To assess the importance of social media marketing among the education sectors.
• To determine the current strategies used by the UK education sector for the social media marketing.
• To analyse the impact of social media marketing strategies that are used by the UK education sector.
• To recommend better ways to use social media marketing by the education sector to promote education in better way.

Topic 18: Discussion on the advantages and disadvantages of the social media-marketing practise in this digital era.

In this current era of digitalisation, social media marketing practises increased day by day and this is why the main of this study to analyse the advantages and disadvantages of the social media marketing in this digital era by following the advantages.

• To determine the importance of social media marketing in this digital era.
• To identify the advantages of social media marketing in this digital world.
• To identify the disadvantages of social media marketing in this digital world
• To recommend different ways to overcome all the disadvantages from the social media marketing in this digital era.

Topic 19: How the organisations like Tesco and Body shape use social media marketing and loyalty schemes to pace up their sales.

This study aim to understand how rapidly organisations like Tesco and Body shape using the social media marketing for increasing the level of their sales, and to achieve this aim following objectives are followed.

• To determine the importance of social media marketing in Tesco.
• To identify the advantages of social media marketing in this Body shape
• To analyse the impact of social media marketing on the sales of organisations.
• To recommend different loyalty schemes for initiating on social media to pace up the sales.

Topic 20: Customer responds to different short and long-term offer in competitive online market by the social media marketing: A case study of online book selling in UK.

The main aim of this study to understand the view of customers on the short term and long terms offer given by organisation by using the social media marketing especially in the domain of the book selling in UK.

• To analyse the customer reviews on different short and long term offers on online market.
• To examine the importance of the social media marketing by the online book sellers in UK.
• To analyse the impact of social media marketing on the customers.
• To recommend different ways by which online booksellers can improve their social media marketing.

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Did you go through our list of good social media marketing dissertation topics? Have you decided to choose from one of them? Or did it woke up the beast of imagination inside you and now you have multiple ideas pinging inside your head?

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Have you been looking for a social media marketing dissertation topic for a while? Did you come across some topics on other websites? Are you thinking why us and not them? Well then, let us clear the air.

If you think we will be done after providing you with an amazing list of social media marketing dissertation topics, then you are wrong. Our marketing experts will give you a proper guide on how to lead your research forward. How? By providing you with the aim and objectives along with the topic.

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The dissertation help is known as the ultimate best friend for many students. We promise to deliver quality by our experts. One of our social media marketing dissertation writer is Graham Fletcher working as a social marketing specialist. She has excellence in digital marketing Ph.D. degree program. She has been sharing her knowledge to students by drafting interesting dissertation topics that will make their jury panel accept the dissertation on the first go. Some of her suggested Social Media Marketing Dissertation Topics are as follows.

Trending Social Media Marketing Dissertation Topics

• Importance of social media in the image formation of tourist destinations.
• Effect of Online Travel Bookings and Social Media on Tourism Destination Marketing.
• Effect of social media sharing on destination brand awareness: mediating role of online influencer community.
• Impact of SEO and SMM techniques on brand content and image
• Role of Social Media Marketing Factors on Image and Brand Awareness: mediating role of celebrity endorsements.

Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

• How to find a research topic (video)
• Traditional (offline) marketing topics/ideas
• Digital (online) marketing topics/ideas
• Examples of actual dissertation topics
• Free Webinar : Topic Ideation 101
• Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

• The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
• The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
• The impact of demographic targeting on traditional marketing performance among green businesses
• The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
• The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
• Exploring factors related to outdoor advertising recall in India
• Measuring the ROI of traditional marketing efforts: a review of current methods
• Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
• The use of public relations in traditional marketing campaigns among large insurance companies
• The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Research Ideas: Digital/Online Marketing

Social media marketing

• The use of artificial intelligence in social media marketing among online fashion companies in Sweden
• The impact of social media on public relations and media relations: a Case Study of Nandos
• The role of Twitter in crisis communication and reputation management: a discourse analysis
• The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
• The use of social media for market research and consumer insights among SMEs in Kenya
• The impact of social media on consumer buying behaviour of fast food in Italy
• The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
• The relationship between social media engagement and website traffic: an analysis of fitness brands
• The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
• The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

• The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
• Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
• The experiences and use of SEO in content marketing strategy among small online businesses
• The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
• Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
• The use of user-generated content in building brand trust and engagement among green companies in the UK
• Measuring the ROI of content marketing efforts among luxury brands
• The perception and use of Chat GPT in content creation among small online businesses
• The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
• Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

• The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
• The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
• The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
• The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
• The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
• The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
• Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
• The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
• The use of remarketing and retargeting in search engine marketing campaigns among marketers
• The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Email marketing

• The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
• The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
• Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
• The use of personalization on email marketing performance among craft bloggers
• The impact of automated email marketing among local online retailers on customer loyalty and retention
• The use of automation and triggered emails in increasing engagement and conversion rates for online courses
• The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
• The role of mobile optimization in email marketing targeting Gen Z consumers
• The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
• The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

• The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
• Customer Success and the Transformation of Customer Relationships (Raines, 2022)
• The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
• Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
• You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
• Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
• Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
• Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
• Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
• Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
• The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
• The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
• Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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Dissertation Topics in Marketing

• Updated on  
• May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

• What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
• To what degree does Caffe Nero’s app foster consumer allegiance?
• How and why can communication marketing be employed to entice new clients through social elements?
• How does production variety influence policy patriotism among high and low-contact producers?
• Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
• How do entrepreneurs grapple with polygamous behaviour among users?
• Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
• Growing policy support through long-value distribution management–an event study of UK health brands.
• What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
• An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
• How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
• Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

• Involving communal systems when seeking different markets and developing the market interest.
• Systems companies use acting on customer boycotts.
• The job of joint buy in a poor industry.
• Are modernisations useful in building up the number of clients?
• The relationship between the geographic position and the nature of a system.
• The benefits groups get from the customisation of their works.
• Mobile commerce: its powers and shortcomings.
• The change in prices on offline and wire markets of properties.
• How serious is the job of branding in the progress of a business?
• Are there proper limitations in brand selling plans?
• What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

• Altering the Marketing Management. What are the new models, functions, processes, and techniques?
• Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
• Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
• Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
• Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
• Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

• How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
• Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
• In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
• Evaluating the power of vision brands’ direct selling via YouTube.
• How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
• Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
• The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
• Customer loyalty – Behaviour or attitude? A mixed-method analysis.
• The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
• Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
• A case study: Using digital methods to increase brand salience.
• Using social media marketing to attract customers to brands of small companies.
• The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

• In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
• The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Using social media to reduce the cost of direct marketing
• Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• The effect of culture on marketing communications: The case of Coca-Cola in India
• How do supermarket chains overcome language differences in Switzerland?
• Effects of social media on organisational culture in the UK’s fashion industry.
• How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

• The case of Apple: How can firms customise their products?
• The impact of digital marketing innovation on Apple’s performance
• Pop-up advertisements: Hit or a miss
• Celebrities and influencers: Have they changed the game of online marketing?
• Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

• The impact of product information availability and persuasive advertising on consumer behaviour.
• Advantages and disadvantages of online advertising in international marketing.
• The Importance of Marketing mix on non-profit organisations.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

• What drives customers to buy things from Amazon?
• What are the benefits and advantages of customer internet reviews?
• What impact do marketing intelligence and planning have on sports marketing?
• How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
• What do customers think about green marketing?
• What are customers’ feelings about Burberry’s digital marketing efforts?
• What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
• How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

• A content analysis of Food brands Instagram posts.
• The impact of social media marketing on brand loyalty.
• Instagram, influencer marking and trust – a critical analysis.
• Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
• Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

• How have spam laws improved marketing ethics online?
• What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
• The influence of local culture on business ethics of immigrants- A case study of the UK
• Vegan vs cruelty-free: the politics of labelling and why it matters
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

• Analysis and determination of consumer buying behaviour for Coca-Cola
• Critical research on how AI will help make better marketing decisions
• Brand advertising and political campaigns: a possible interwoven impact?
• Analysis of how brands exploit impulsive buying
• Marketing budgets included by BREXIT
• The effect of COVID-19 on the global economy
• The decline in organic reach on social media platforms
• Do people appreciate being click baited into sponsored posts?
• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

• Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
• What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
• Are switching costs effective barriers to customer retention in the airline industry?
• How can Amazon.com charge a premium price by using its diverse set of services and products?
• What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
• To what extent does Café Nero’s app foster customer loyalty?
• How and why can relationship marketing be used to attract new customers through social media?
• How does product quality affect customer loyalty among high and low contact products?
• Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
• How do retailers cope with polygamous behaviour among consumers?
• How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
• In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
• How can companies adopt social media for successful development of relationship marketing with customers?
• What are the challenges for small companies when adopting social media for increasing customer loyalty?
• Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
• Exploring the efficacy of customer service chatbots – helpful or frustrating?
• Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

• An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
• Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
• How does the relative importance of tangible and intangible brand values vary across product types?
• Using digital methods to increase brand salience – a case study approach.
• Do leading brands need to have the products which attract a large number of customer segments?
• How is brand image affected by product availability for SME?
• Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
• How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
• How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
• How can innovations sustain brands through the use of social media marketing?
• Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
• Using social media marketing to attract customers to brands of small companies.
• How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
• Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

• How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
• How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
• Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
• In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
• Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
• How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
• Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
• How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
• Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
• Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
• How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
• Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

• How does innovation and culture influence the market performance of SMEs in China?
• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• What are the effects of social media on organisational culture in the UK’s fashion industry?
• How is globalisation affecting the organisational culture of Toyota’s global operations?
• How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
• How does culture affect the marketing of automotives? The Case of Toyota in China.
• What effect does culture have on marketing communications? The case of Coca Cola in India.
• How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
• Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
• How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
• How do supermarket chains overcome language differences in Switzerland?
• How can banks use pricing strategy to boost customer satisfaction and profitability?
• How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
• How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

• What motivates consumers to purchase products from Amazon?
• What are the uses and gratifications associated with consumer online reviewing?
• How does marketing intelligence and planning affect sports marketing?
• How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
• What are customers’ perceptions towards green marketing?
• What are customers’ attitudes towards digital marketing activities of Burberry?
• What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
• What are the effects of negative word-of-mouth communications on organisational performance?
• How does gender effect information processing among consumers of luxury goods?
• What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
• How does gender effect selective distortion among luxury goods buyers?
• What role does learning play among functional online advertisements?
• Does the importance of beliefs and attitudes vary across low and high involvement products?
• How does gender influence online purchase behaviour of luxury goods?
• How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

• How can firms customise their products? The case of Apple.
• What are the effects of a successful digital marketing campaign on Dior’s brand performance?
• What are the benefits and challenges of using social media to market luxury goods?
• How does using web analytics for digital marketing enhance brand performance?
• What is the impact of digital marketing innovation on Apple’s performance?
• What are the benefits and challenges faced by Burberry in using digital marketing?
• How can firms personalise their products? The case of Nike.
• An assessment of the value of assortment to customers: The case of Dell Computers.
• How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
• How does visual constituency affect site identity and product attitude?
• How does gender affect online consumption behaviour?
• How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
• What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
• How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
• An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

• How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
• How can brand image be conveyed in a mobile marketing environment?
• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push and pull mobile marketing strategies?
• How can mobile marketing be used as a viral marketing tool?
• How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
• How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
• How can marketing managers drive consumer acceptance of mobile marketing?
• What impact does brand personality have on purchase intentions in the context of mobile marketing?
• What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

• How do price adjustment strategies vary in online and offline environments? The case of music sales.
• Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
• How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
• The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
• The impact of product information availability and persuasive advertising on consumer behaviour.
• Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
• Advantages and disadvantages of online advertising in international marketing.
• Can point-of-purchase promotions be as effective in an online environment as they are offline?
• How important is location to customer choice in the UK’s airline industry?
• How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• How important is the Marketing mix for non-profit organisations?
• The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

• What uses and gratifications are provided by beauty brands’ social media content?
• A content analysis of Food brands Instagram posts.
• An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
• Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
• How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
• A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
• What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
• Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
• Does traditional customer loyalty apply to consumer behaviour in social media networks?
• How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
• Can firms measure the ROI of their social media marketing?
• An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
• Usage, barriers and measurement of social media marketing: Implications for marketing managers.
• The impact of social media marketing on brand loyalty.
• How do firms use social media marketing to encourage customers’ purchase behaviours?
• How do vegan brands use social listening to enhance their marketing strategy?
• Instagram, influencer marking and trust – a critical investigation.
• Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

• The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
• Exploring Patagonia’s marketing strategy – Green or Greenwashing?
• The impact of FairTrade labels on consumers’ purchase behaviours?
• Vegan vs cruelty-free: the politics of labelling and why it matters.
• What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
• How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
• What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
• Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
• How have spam laws improved marketing ethics online?
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
• The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
• The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
• The role of trust in building company reputation and brand equity through CSR initiatives.
• Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

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70+ Dissertation Topics in Marketing 2024

Princi Rai ,

Mar 4, 2024

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Dissertation topics in marketing include crucial topics such as marketing ethics, advertisement and branding techniques on various social media platforms and e-commerce platforms and sustainability of brand value.

Dissertation topics in marketing include a wide variety of topics on branding and advertising, consumer behaviour, social media marketing, international marketing, marketing ethics, marketing strategy, and product development dissertation topics.

Table of Contents

What are Dissertation Topics in Marketing?

Top 10 general marketing dissertation topics , top 10 branding and advertising dissertation topics, top 10 consumer behaviour dissertation topics.

• Top 10 Social Media Marketing Dissertation Topics

Top 10 International Marketing Dissertation Topics

• Top 10 Marketing Ethics Dissertation Topics
• Top 10 Marketing Strategy Dissertation Topics
• Top 10 Product Development Dissertation Topics

A study effort or academic paper that focuses on a particular facet or subject within the discipline of marketing is called a marketing dissertation. In marketing or similar fields, it is usually a significant piece of work that is needed for undergraduate, graduate, or doctorate degrees. 

Through original research, data analysis, and intellectual presentation of findings, a marketing dissertation seeks to advance the area of marketing by bringing fresh perspectives, ideas, or information to the table.

The top 10 general dissertation topics in marketing revolve around data privacy and successful e-commerce experience; a few of them are listed below for students' reference:

• Artificial Intelligence's Effect on Personalized Marketing
• Data Privacy and Digital Marketing
• Ethical Considerations Influencer Marketing in the Metaverse
• Functions of Voice Search in Content Strategy and SEO
• Digital-era sustainability marketing
• Consumer Behaviour after the Cookie Revolution
• The Effect of Social Commerce on the Success of E-Commerce
• Cross-Channel Attribution Models in Marketing
• Strategies for Niche Markets in Digital Marketing
• Augmented Reality's (AR) Function to Improve User Experience

Also Check : Career Options after MBA Marketing: Highest Paying Jobs, Top Recruiters

In this category, all the techniques associated with binding audience engagement and creating brand awareness are included. Dissertation topics in marketing associated with branding and advertising are listed below:

• Storytelling's Place in Brand Development
• Customer Views on Authenticity in Marketing
• Social Media Advertising's Effect on the Sustainability of Brand Images 
• Marketing Tactics and Customer Reaction
• Celebrity Endorsements' Effect on Brand Equity
• In the Age of E-commerce, Brand Loyalty
• The Effectiveness of Humour in Advertising
• In the Market for Luxury Goods and Branding
• Brand Recognition and Advertising
• Effects of Visual Identity on Consumers in the Metaverse

Topics focusing on consumer behavior and their point of view towards any brand are critically analysed. Dissertation topics in marketing on consumer behaviour are listed below:

• Online Reviews' Effect on Consumer Purchase Decisions
• Consumer Conduct in the Retail Environment Following the Pandemic
• Consumer Behaviour Across Cultures in International Marketing
• Consumer Reactions to Ethical and Sustainable Branding
• Purchase Patterns in Internet Retail
• The Mentality Behind Pricing Techniques
• Social Influence's Significance in Consumer Behavior
• Price sensitivity vs. brand loyalty
• Customer Conduct for Subscription-Based Services
• Consumer Behavior in Shopping Using Augmented Reality (AR)

Also Check: 70+ Architecture Dissertation Topics in 2024

Top 10 Social Media Marketing Dissertation Topics 2024

Social media marketing primarily focuses on creating brand value on social media platforms; a few dissertation topics in marketing on social media are listed below:

• Social Media Influencers' Function in Promoting Brands
• Utilising Augmented Reality (AR) Filters for Social Media Promotion
• The Impact of Social Media Advertising on Consumer Intentions to Purchase
• Crisis Management on Social Media and Brand Image
• User-Generated Content (UGC) and Its Place in Social Media Marketing
• Social Media Algorithms' Impact on Content Visibility
• Social Media Marketing Techniques and Customer Conduct
• Privacy Concerns' Effect on Social Media Marketing
• Marketing Using Social Media in the Metaverse
• Chatbot's Application in Social Media Customer Support

Exploring multinational brands, adapting their branding strategies and investigating the challenges and opportunities faced by international companies in dissertation topics in marketing are listed below:

• International Branding Approaches and Cross-Cultural Consumer Views
• Approaches to Entering Emerging Markets
• Political and Economic Aspects' Effects on International Marketing
• Cross-Border Electronic Commerce and Global Consumer Trends
• Cultural Modification of Marketing Messages for International Campaigns
• International Marketing: Global Supply Chain Management and Sustainability
• Localization's Significance in Global SEO
• In International Marketing, Market Segmentation
• Strategies for International Influencer Marketing
• The Effect of Consumer Perceptions Across Cultures on Product Localization

Also Check: Thesis Vs. Dissertation - Meaning, Differences and Similarities

Top 10 Marketing Ethics Dissertation Topics 2024

Topics associated with all the marketing ethics and moral values are included in the dissertation topics in marketing ethics and are listed below:

• Targeted Advertising's Ethical Consequences
• Sustainability and Ethical Marketing Strategies
• Data security and consumer privacy in electronic advertising
• The Importance of Moral Leadership in Marketing Companies
• Influencer Marketing Ethics
• Fair Trade Promotion and Virtuous Consumer Conduct
• Moral Issues in Cause-Related Advertising
• Principles in Social Media and Accountability of Influencers
• Challenges of Ethics in Cross-Cultural Marketing

Top 10 Marketing Strategy Dissertation Topics 2024

All the techniques associated with marketing strategies are listed in the dissertation topics in marketing strategies below for student's reference:

• Marketing's Digital Evolution Strategies
• Agile Strategies for Marketing in a Changing Setting
• Difference and Competitive Positioning Approaches
• Strategies for Entering and Expanding 
• Markets Worldwide Brand Repositioning
• Creative Techniques for Product Launches
• Strategies for Content Marketing in the Digital Age
• Strategies for Customer-Centric Marketing
• Social Media Techniques for Engagement and Creation of Brands
• Sustainable and Corporate Social Responsibility (CSR) Marketing Strategies

Also Check: 100+ Dissertation Topics in Education in 2024

Top 10 Product Development Dissertation Topics 2024

Product development is a significant aspect, and dissertation topics in marketing based on product development are listed below for students:

• Open Innovation and the Creation of New Products
• Agile Methods for Product Development
• Designing Sustainable Products
• Product Innovation and User-Centred Design
• Multifunctional Groups in the Creation of New Products
• Networks of Development and Product Innovation
• Technology's Place in Product Development
• Verification and Testing of Markets for New Products
• Co-creation with consumers and innovation in products
• Discovery and Product Portfolio Planning

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Social Media Marketing Dissertation Topics And Ideas

Date published June 20 2020 by Hector Shaw

Finding the right social media marketing dissertation topic is a very difficult process. Unlike other dissertation subjects, social media marketing is relatively new. There aren’t as many social media dissertation ideas on the internet as you think. But don’t worry, you can always take help from our list of free unused social media dissertation topics that get approved instantly.

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Selecting an excellent social media marketing dissertation topic and committing to it until the end  requires a lot of hard work. There are many factors in choosing a dissertation topic. Such as,

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List of Social Media Marketing Dissertation Topics

Writing a dissertation is an important process. It is one of the most important assignments that you have to do in your undergraduate, graduate, and Ph.D. education. However, writing a dissertation can be a rigorous process and you may be struggling to write a brilliant dissertation. The first thing most students struggle with is the choice of the right topic. There are so many topics and it can be overwhelming for them to choose the right one.

Similarly, social media marketing is an emerging topic and there are different topics to write a dissertation on. However, it is important to follow the guidelines and necessary instructions, before moving to choose the topic. Also, you must make sure that your dissertation will allow you to conduct the type of research you want to carry out and that you have study samples available. Nonetheless, writing a dissertation can be a hectic process, and if you want law dissertation help then feel free to connect with us.

There are so many unexplored areas in social media marketing as it is a growing topic. If you wish to write your dissertation in social media marketing then you have a lot of brilliant topics waiting for you. Here, we have discussed some of the best social media marketing dissertation topics. Let’s dig in.

How Social media marketing as a tool help organizations in generating revenues: An Evaluation on its positive and negative impact?

Social media marketing has been the most cost-effective and overall beneficial marketing strategy for businesses. It can easily reach the targeted customers. The data analytics of online applications allow businesses to reach their potential consumers. Your study can incorporate studies like:

• Analyses of different tools of social media marketing that are used by the organization to generate revenue and their efficiency.
• Evaluation of the positive and negative impact of social media marketing tools on the organization’s revenues.
• Literature review and recommendation for different effective tools of social media marketing for organizations.

How the social media marketing affects the flow of sales of online businesses?

Certain businesses only have an online presence. This study aim at studying their flow of sales. Your dissertation can be based on:

• The ideation of the online business and its marketing ways.
• The analyses of the use of social media marketing by the online business
• The assessment of the impact of social media marketing on the sales flow of online business.
• Studying different case studies and applying recommendations for different ways of social media marketing to online businesses to increase the sales flow.

The customer responds to different short and long-term deals in a competitive online market

The success of online businesses is based on the reviews and ratings of their consumers online. Similarly, among many online buyers, the consumers react and buy the products of those who offer them discounts and provide short and long-term offers. Your dissertation can be based on how these offers are effective and how to improve them to influence the customer’s buying behavior. Similarly, your study can focus on:

• Analysis of the customer reviews on different short and long-term offers on the online market.
• Examination of the importance of social media marketing by fabric outlets.
• Analysis of the impact of social media marketing on the customer’s spending patterns.
• Recommendations on different to improve social media marketing.

Brand promotions on social media: The use of different social media platforms to maintain their brand marketing.

Brands are constantly active on the internet through their websites and social media pages. Online presence and advertisement are essential to keep the audience in touch and to promote the product. You can focus on the study to examine the role of social media in the promotion of the brand. Also, you can focus on studying how different organizations are using social media for their brand image.

Also, your dissertation can pursue:

• Examination of the role of social media in improving brand image.
• Assessment of the importance of brand promotion through social media marketing.
• The analysis of the best social media platforms used by organizations to promote their brand.
• The evaluation of brand performances before and after using social media promotions
• Recommendations about the use of different social media platforms and different ways of promoting the brand through social media marketing.

Positive Impacts of Covid19 Pandemic on the Performance of E-Commerce Websites

The E-commerce websites have seen unprecedented growth in their sales during the covid-19 pandemic. There is great potential in E-commerce to offer products and services during such difficult times. This potential can be harnessed through proper research and studies and the experience of customers can be improved in the coming times. Also, there are certain things that you can asses while considering the practices of different brands.

A relative study between Facebook ads and Google ads. Which is more profitable?

There is certainly a difference between Facebook and google ads. Both provide more or less the same audience yet the Facebook has been more beneficial for direct purchasing.

The study aims could be studying:

Which platform is a better fit for the budget?

Which platforms provide better reach to the potential clients in a specific niche of business such as wardrobe etc?

There are various interesting social media marketing topics to come up with. Although make sure that you have access to the relevant sample group and that you can easily apply the type of methodology that you are choosing. You can come up with great ideas such as the social media marketing reach and the different analytics and data tools associated with social media marketing tactics. Similarly, find out about the potential of E-commerce in the future and how can the experience of customers can be improved. Also, you can study how to improve the effectiveness of social media marketing and how it affects consumer buying behaviors and preferences. However, if you are a law student and struggling to write a well-articulated and comprehensive paper and thinking about someone to write my law dissertation then you can connect with us and we will take care of your dissertation writing.

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Social Media Marketing Dissertation Topics For Perfection

The new generation spends most of its time on social media. To capture this untapped market, brands are migrating their marketing strategies on social media. If you want to kick start your career at a handsome salary, then choose social media marketing dissertation topic. This will reflect your understanding of the subject when you apply for work. Many cheap writing services guarantee spectacular dissertation topics but they fail to deliver. However, DissertationWritingHelp focuses on what the customers want. Therefore, we have demonstrated a dissertation idea and explained its key points.

Best Social Media Marketing Dissertation Idea

You can brainstorm all you want, but if you don’t have experience in the field, you cannot generate an idea. Because there are many issues in social media marketing, only a professional with an ample amount of experience would know. Therefore, our industry experts with 5+ years of experience have created a social media marketing dissertation idea for you!

• Impact of social media marketing on the mindset of the young generation

Generation Y is known as the always online generation. To target this growing market of consumers, brands must publish advertisements on social media. However, social media is home to diversified people. Many people that will be viewing a brand’s ad could be under-aged. The impacts of such marketing techniques could harm the minds of children.

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List Of Social Media Marketing Dissertation Topics For 2020

Coming up with a trending social media marketing dissertation topic is not easy. You might know what’s going on in your field through news, but you don’t know the underlying details of it. This information is available to those who have work experience in social media marketing. Therefore, our social media specialists have created a bunch of topics for you!

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If you are not satisfied with our topics, then don’t worry! At DissertationWritingHelp, we also accept custom social media marketing dissertation topic requests. A custom topic is an exclusive effort our dissertation specialists put in for you. In this package, we will provide a trending topic, justification of the topic, research objectives, and the scope of the study. So join the 1500+ students who have placed their orders with us and enjoy effortless grades!

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Marketing is a field of study that refers to all promotional activities for the sale of products and services. Marketing is crucial for business growth, whether digital or physical. This has created many opportunities for researchers and students to develop practical research recommendations. Students need to find engaging marketing dissertation topics to begin their dissertations effectively.

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Marketing demands creative problem-solving and strategic-minded skills. Businesses rely on marketers to create brand awareness and increase sales. A marketing degree covers business principles, psychology, and consumer behaviour. Graduates can accomplish different tasks such as creating advertisements, content writing, and market research. The degree is always in high demand in the job market.

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Marketing students need to write a unique and significant dissertation on a topic that stands out. Finding quality marketing dissertation topics is not easy, particularly if you are looking for titles in a particular niche. Our team has created a list of impressive marketing dissertation topics, covering various areas such as advertising dissertation topics, branding dissertation topics, consumer behaviour dissertation topics social media marketing dissertation topics, marketing for MBA, business marketing dissertation topics, and dissertation topics in marketing communications.

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25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

• Detailed market research
• Develop product and service branding strategies
• Develop strategies for targeting customers
• Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

• Customer relationship management (CRM)
• Product lifecycle management (PLM)
• Supply chain management (SCM)
• Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics  and  finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

• It increases sales and profits.
• It improves customer satisfaction.
• It reduces costs
• It helps you to identify the problems in your business.
• It improves the quality of products and services.
• It builds a competitive advantage.
• It makes processes more efficient.
• It increases customer satisfaction.
• It improves sales
• It helps to identify new markets.

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List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

• Using financial products in the UK retail banking sector
• A study of how service quality and customer satisfaction affect brand equity
• A study of the antecedents and consequences of a firm’s reputation
• Impact of social media marketing on consumer behaviour
• The role of internet advertising as a marketing tool
• A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
• The influence of reference groups on purchasing patterns among British consumers
• Factors that influence product packaging decisions
• An investigation into how organizational culture influences employee behaviour
• A preliminary study examined how sales assist the marketing role of security solutions.
• A thorough analysis of the literature on the term “Coopetition.”
• The function of marketing management in maintaining efficient supply chains
• Review of the literature on product innovation in multinational companies
• The psychology of consumers, how to evaluate it, and how it relates to digital marketing
• Several of the most prevalent errors are made today in email marketing.
• Correlation between marketing problem-solving techniques and marketing management support systems.
• A comparison of marketing management practices in industrialized and developing countries.
• A comprehensive review of the connection between management sciences and marketing management.
• Exploring the potential link between corporate financial success and corporate social responsibility
• A comparison of the regional strategic management of fashion apparel brands.
• Analysis of market segmentation’s effect on hotel industry customer loyalty.
• The analysis of the influence of social media on customer relationship management in the hotel industry.
• The analysis of supply chain management on operational efficiency in the hotel industry.
• The relationship between customer satisfaction, market share, and profitability
• An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

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Marketing Dissertation Topics – Selected For Year 2023

Published by Alvin Nicolas at November 30th, 2022 , Revised On February 2, 2024

Marketing is a degree course focusing on commerce, lead generation and sales, so you’ll learn much more than creativity when pursuing a Marketing degree.

You will discover how to create spending plans, locate potential customers, penetrate foreign markets and select prices or revenues as part of your marketing degree programme.

Undergraduate, Master and PhD marketing students must complete their dissertation projects before the university awards them a degree.

Many students need help developing compelling marketing dissertation topics that inspire their creativity. The trick is to be mindful of the changes and the latest trends in the marketing industry.

Consider examining brand-new marketing trends so your dissertation project explores a current issue and helps you advance your professional career according to your expectations.

For example, think about the proliferation of social media and online shopping, but also the changes in customer relationships that need special consideration. Your marketing dissertation should provide readers with new, original and focused information.

To help you get started with your marketing dissertation, we have compiled a list of cutting-edge marketing dissertation topics and titles.

You can confidently use these topics because our PhD marketing experts have conducted in-depth research to ensure sufficient literature material is available on these marketing dissertation ideas.

Digital Marketing Dissertation Topics

With everyone going online, digital marketing is booming at present. With the help of effective digital marketing, even a small retail business can achieve great success. For this reason, digital marketing topics are commonly picked by students who want to become certified experts in this field.

Even though students think they are spending their best time on their thesis, choosing the wrong topic can have unfavourable effects and complicate matters.

For this reason, we have created a list of digital marketing thesis topics that will help you choose the ideal topic;

• Discuss the factors involved in selecting a brand ambassador.
• Check whether marketers are relying too much on digital material to drive sales.
• Are consumers still reading long blog posts for promotional purposes, or do they prefer short, inspirational graphics?
• Exploring the emerging idea of micro-moments in the world of online business.
• Assessing YouTube direct sales potential for vision brands.
• For B2B markets, creative digital marketing management.
• The unique characteristics of customers’ analytical buying styles in 2022 when they shop entirely online.
• How can businesses use social media to nurture relationships with their customers?
• The effectiveness and annoyance of chatbots for customer service: helpful or annoying?
• An examination of grocery companies’ Instagram feeds.
• What is good digital marketing, and what benefits does it offer for business development?
• A study compares Facebook ads with Google ads. Which one makes more money?
• To assess the value of video marketing within a company’s digital marketing strategy and how it affects customer satisfaction.
• Is it worthwhile to analyze customer psychology in the context of digital marketing?
• How to evaluate consumer behaviour in a digital media campaign?
• Assessing the human factor system of trust using an online retailer.
• How does digital marketing change the dynamics of the marketing period and the sale of goods?
• The reach of the company page can be increased through the content that food brands post on Instagram.
• What impact do landing pages have on marketing? What should land pages not do?
• What part do the company’s influencers play in sales, and how does that affect online marketing?

A complete list of: Digital marketing research topics

Brand Marketing Dissertation Topics

Branding is about giving a product a unique name and image in the eyes of the consumer. It is achieved through imaginative advertising that uses a brand concept that runs through every advertisement. Another aspect of branding is the development of a distinctive logo and name for a particular product.

When developing a dissertation on any topic in brand marketing, you need to be creative and pay close attention to the design, message, objectives, transparency and other crucial elements of the brand.

• Using a comparison of food retailers in the UK, explore the relationship between perceived risk and brand equity.
• Describe the reasons why a new brand initially attracts more exemplary customers.
• Do customers understand the core principles of a brand? Starbucks vs McDonald’s is a legal dispute.
• What is the impact of someone advertising multiple brands on TV?
• How do different product categories affect the relative weight of tangible and intangible brand equity?
• The function of word construction in conveying a brand’s message: a strategic analysis of well-known brands.
• A case study approach to increasing brand awareness using digital methods.
• Knowing your target demographic and fostering good customer interaction are two ways to develop a successful brand when you have fewer resources.
• Does the image of a brand change between different industries? The situation of Virgin Cola in the UK.
• How does unethical behavior affect a brand’s reputation? The cases of Shell, Nike and Starbucks.
• Why is it essential to apply theoretical concepts to branding?
• The impact of branding on sales in public transport.
• Targeting customers in ethnic markets: The case of Indian food customers of British supermarkets.
• How can companies use CSR to strengthen their brand equity? The example of Body Shop.
• How can marketing innovations in social media help companies survive?
• Why should companies spend more on marketing and brand building?
• Can a supermarket’s brand products convey brand equity in low-price departments?
• Using social media marketing to build small business brands.
• How can companies use applications on smartphones to strengthen their brand value? The legal situation of Starbucks and Café Nero.
• The decision-making process of customers vis-à-vis the rules set by stakeholders is the focus of the case study on the TESCO brand model.

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Direct-Marketing Dissertation Topics

Direct marketing is a form of marketing that sells directly to the customer. The company and the customer are the only parties involved in the product/service cycle.

Direct marketing comes in different shapes and sizes, with internet marketing being the most common. Online marketing allows companies to communicate directly with customers and eliminate mediators. This way, companies can learn more about consumers’ needs, wants and opinions about a good or service.

Below is a list of possible dissertation topics for the research area of direct marketing;

• How does the length of a voice message affect the effectiveness of telemarketing? An example from the mobile phone industry.
• How do Tesco and Body Shop use loyalty schemes to attract customers to direct sales?
• Creating a direct marketing information system and evaluating its performance.
• In the UK service sector, how does the weighting of different criteria influence online sales change according to the product type?
• How can companies benefit from artificial intelligence and its role in direct marketing?
• Targeting different nationalities and social classes with racial bigotry and prejudice.
• Evaluating the YouTube direct marketing performance of cosmetics companies.
• In an increasingly diversified global market, how does telemarketers’ nationality (accent) affect customer response?
• Analyze the efficiency and profitability of internet marketing as a direct marketing strategy.
• Do customers understand how to defend themselves against questionable direct marketing strategies of social media marketing companies?
• What influence does the message length have on direct marketing messages? A comparison between online and offline media
• Assessing the importance of consumer data and privacy in direct marketing strategies.
• Can direct internet and social media marketing be used to build customer relationships, or is it just a temporary means to connect with new customers?
• Can online marketing be used as a more effective technique for a group than for an individual?
• What are the differences between offline and online prospecting techniques? The UK airline sector is an example.
• The advantages and disadvantages of direct marketing include the use of SMS and email to communicate with customers.
• Social media marketing as a tool to attract high-value customers: Benefits and challenges for small businesses.
• How much force can change current consumer behavior patterns that deviate from society?
• The impact of cultural differences and foreign influences on decision making.
• Why do customers stay with Apple Inc. and adhere to global marketing standards? A case study from the market.

Other dissertation topics: Environmental Dissertation Topics   HRM Dissertation Topics

Social Media Marketing Dissertation Topics

In an era where most business transactions and purchases are made online, we cannot undermine the importance and benefits of social media marketing to society. Highlight the use of social media for shopping and influencer marketing. Here is a list of SMM Dissertation topics for your review;

• Are we breaking US law using Facebook’s marketplace when working with this digital marketing platform?
• The discovery of Twitter: Should microblogs be a basis for customer discounts and exclusive notifications?
• Why is Facebook discussed more often than other platforms in the context of social media marketing?
• Should large companies use youth-oriented social media such as Instagram and TikTok?
• The social media copyright debate: What are the pros and cons of posting online, using memes and graphics that are freely available online?
• Why should marketers exercise caution when using various posts and comments on social media due to the risks associated with user-generated content?
• What benefits and pleasures make beauty brands’ social media content offer?
• An examination of food brands’ Instagram posts.
• A review of Facebook’s positive, unfavorable and negative user comments and how they influence future conversation engagement.
• Why are practical Facebook apps so much less popular than their amusing counterparts?
• How do Facebook applications convert users into customers? The relationship between total installs, daily active users and app ratings.
• An evaluation of the effectiveness of banner ads on different social media platforms? Facebook, Instagram and Twitter are three examples.
• Is online word-of-mouth more effective than offline word-of-mouth? An investigation of customer comments on the internet.
• Do social media users behave in the same way as traditional customers?
• What strategies do non-profit organizations use to carry out marketing activities on Facebook and other social media platforms?
• What are the main differences/ similarities between the social media presence of the NHS and the CDC in the US?
• A study on the impact of social media marketing on the popularity of brand posts on Facebook fan pages.
• Use, barriers and measurement of social media marketing: implications for marketing managers.
• How can companies use social media marketing to influence their customers’ buying habits?
• How can social listening help vegan brands with their marketing strategies?

Marketing and Culture Dissertation Topics

Every culture is unique. What is appropriate in one culture may not be applicable in another. For this reason, companies operating in different cultures need to adopt different strategies. Companies must consider the cultural composition of the market before launching a new product.

There is no question that this marketing-related topic deserves study. The following list contains interesting and current dissertation topics in the field of cultures and marketing;

• What is the impact of innovation and culture on SME performance in Chinese markets?
• Examining the effectiveness of native advertising in the US, UK and China.
• What impact does social media have on the corporate culture of the UK fashion industry?
• How has globalization changed Toyota’s organizational culture around the world?
• The impact of cross-cultural marketing on businesses, with a particular focus on the FMCG sector.
• Do values, beliefs, and convictions have an impact on companies around the world?
• Applying the marketing mix in a multi-cultural society: evaluating any two civilizations.
• Analyzing the same marketing strategy in different markets can lead to business failure.
• The impact of cultural diversity on supermarkets in the UK.
• How do cultural differences affect marketing communication? The situation of Coca-Cola in India
• How do marketers account for differences in “national” culture between regions? Spanish banks in the Basque and Catalan regions.
• Does the language have an impact on a brand’s identity? A case of Coca-Cola.
• Integrating and evaluating regional differences within national marketing culture.
• How does individuality vs collectivism affect mobile phone sales? The People’s Republic of China is an example.
• The influence of individuality and collectivism on the purchase of smartphones
• Can car manufacturers afford to treat customers as one big homogeneous group?
• How can national culture explain the dominance of Scotch whiskey in the world whiskey market?
• Analyzing imports and exports to see how culture affects the trade market in the case of General Motors.
• How can nations use their own culture to help promote their key exports? France’s Champagne serves as an example.
• Discuss how the marketing environment is analyzed.

Consumer Psychology and Marketing Dissertation Topics

Consumer behaviours, which is a marketing focus, can largely be explained with the help of consumer psychology. It shows how consumers behave in the individual phases of the buying process and what reasons they have for their actions. Marketers can develop and implement communication strategies tailored to specific customer groups based on these psychological profiles.

Below you will find some suggested topics for your marketing dissertation in the fields of marketing and consumer psychology;

• How does consumer knowledge affect product purchases and purchasing decisions?
• Impact of bad advertising on customer behaviors.
• Wall-Mart customers’ perceptions of in-store and online shopping.
• What motivates customers to buy from Amazon?
• What are the benefits and advantages of customer reviews on websites?
• How can companies effectively use Big Data to better understand the psychology of their customers?
• What do consumers think about green marketing?
• Understanding consumer psychology will help you create marketing plans that work.
• What impact do marketing research and planning have on sports marketing?
• Assessing consumer attitudes and behaviors concerning luxury goods.
• What impact does bad word of mouth have on a company’s performance?
• How does gender affect how customers of luxury products process information?
• What role does motivation play in the buying process? An overview of the UK market for mobile phone ringtones.
• How does the gender of luxury product buyers affect selective bias?
• What role does education play in functional internet advertising?
• Do attitudes and beliefs’ importance differ for low and high-involvement goods?
• How does gender affect the way people buy luxury products online?
• What influence does social media have on the buying habits of luxury products in the fashion industry?
• An analysis of consumer psychology, attitudes, and the marketing of fashion goods
• What do consumers think of Burberry’s digital marketing efforts?

Marketing Ethics Dissertation Topics

A challenging issue in the field of marketing is marketing ethics. Marketers should consider marketing ethics when trying to develop successful and profitable marketing campaigns for their companies.

Businesses must adhere to several ethical principles to successfully operate and run marketing campaigns. Any of the following topics could serve as the basis for a dissertation on marketing ethics;

• What elements distinguish a consumer’s choice of the most and least socially responsible companies?
• Do marketing campaigns influence customers’ purchasing decisions related to a specific cause?
• How do companies use PR to recover from consumer boycotts? The situation of Shell and Nestle.
• Gender inequalities and their impact on perceptions of corporate social responsibility.
• Building corporate reputation and brand equity through multiple CSR initiatives.
• The importance of trust in enhancing brand value and corporate reputation through CSR initiatives.
• Corporate social responsibility and firm performance. An examination of the function of the market environment and marketing competence.
• The impact of a company’s unethical behaviors on sales: Analysis of ineffective marketing campaigns.
• The relationship between corporate social responsibility and marketing ethics.
• How do publicly available codes of conduct affect consumer purchasing decisions? The situations of The Body Shop, Levi’s and Marks & Spencer.
• How can ethical perceptions and intentions when buying affect consumer behaviors? A comparison of chickens kept in battery cages with those kept outdoors.
• What is the impact on consumer purchasing behaviors of marketing activities designed with a specific purpose? Starbucks’ Raise a Cup to a Good Cause initiative.
• What do consumers demand from companies in terms of ethics?
• How do companies deceive customers into increasing sales of their products, and how does this impact their bottom line?
• Examining the relationship between corporate social responsibility and marketing ethics.

Also read: Business Ethics Dissertation Topics

Why is it Important to Select the Best Marketing Dissertation Topics

The marketing field is vast and interconnected with many other academic areas, including civil engineering, construction, law and even healthcare. As a marketing student who wants to achieve good grades, developing new ideas and experimenting with established marketing theories is crucial. For this reason, creating a marketing dissertation topic that is clear, rational, and truly addresses a pressing problem prevalent in the industry is critical.

We cannot stress enough how important it is to find a sensitive topic for the study.

If you fail to choose a correct topic, this will affect the amount of time and effort spent on writing your dissertation, as you risk falling into a rejection loop right at the beginning. To develop a topic, consider previous research, consult your supervisor, and get support at this point in your dissertation.

Therefore, when choosing your dissertation topic, it is advisable to make sure that it is original and relevant to the current problems or issues that are interesting enough to warrant further research. Explore marketing topics usually under-researched and step out of your comfort zone. You will be successful if you keep this in mind when researching and considering our marketing suggestions!

How can EssaysUK Help?

Our marketing dissertation experts can suggest several unique and cusotmised marketing topic ideas and examples to help you jumpstart your dissertation project. We also provide several other dissertation services including research proposal writing , dissertation methodology chapter writing , literature review writing , statistical analysis , proofreading and editing , and more.

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How digital marketing transforms typical marketing methods.

Digital marketing transforms typical marketing methods by leveraging digital channels, data analytics, and personalized targeting to reach wider audiences, track campaign performance in real-time, and deliver tailored messages, leading to increased efficiency, effectiveness, and ROI.

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The tourism industry has evolved significantly. In recent years, it has grown to the point of attracting several students to this field of study. It is now included in the curricula of many colleges and universities.

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