successful consulting cover letters

Consulting cover letter guide (for McKinsey, BCG, Bain, etc.)

Today we’re going to explain everything you need to know about writing consulting cover letters.

We’ll start by reviewing an example cover letter that got interview invitations from ALL the MBB firms (McKinsey, BCG, and Bain). 

And then we’ll explain exactly how you should write your own cover letter to land consulting interviews. Here’s a full list of the topics in this guide:

• Example cover letter

How to write your consulting cover letter

Consulting cover letter tips.

• The skills consulting firms look for

Consulting cover letter screening process

• Get help with your cover letter

Let’s get to it! 

Click here for a consulting letter/resume review with an ex-MBB consultant

Example cover letter (which got interviews at mckinsey, bcg, and bain).

Below is an anonymised cover letter from a candidate who got interviews at McKinsey, BCG and Bain. So you can trust that this template works.

The image here highlights the different sections of the cover letter, but we’ll dive deeper into the text later, and you can also get a downloadable copy below.

Free download of the consulting cover letter example, here. 

In the next section, we’ll go step-by-step through each part of the cover letter and explain how to go about writing it. But before we dive in, please note the following points about the above template:

• A lot of people use this template. Get inspiration from it, but every sentence in your letter should be written from scratch.
• This cover letter might sound impressive. It's one of the best ones we’ve seen. But even if you have not achieved as much as this person, you can still get an interview.

With that said, let’s dig into the cover letter writing process!

As a starting point, this video provides a nice overview of the full writing process for a consulting cover letter. 

Now let’s break things down further.

1. Introduction

Example - Introduction

Mary Taylor - [email protected]

DD / MM / YYYY

Dear Sir / Madam,

I would like to apply for an Associate position at McKinsey in London.

This section is a formality. It should simply state the following information:

• Your name and email address. You can replace your email address with a postal address although those are not commonly used anymore.
• The date on which you are sending your letter
• The position, company, and office to which you are applying

Keep it short and sweet.

2. Why you? 

Example - Why you?

I started working as an Analyst at Big Finance in New York in September 2020 and was quickly promoted to Associate in a year and a half instead of the average four years. While at Big Finance, I advised a broad range of clients who constantly gave me positive feedback and regularly asked to work with me again. Before joining Big Finance, I graduated as the top student of my MEng in Chemical Engineering at Prestigious University in the UK. While studying, I received two competitive scholarships and awards. In addition, I developed my leadership skills as the President of the Prestigious University Consulting Club. High energy was essential to lead a team of 5 managing the club and growing the number of members by 20%.

This is your "GOLD MEDALS" section. It is the first section of your cover letter and therefore the most important one.

It should state the TOP 3 achievements of your life to date that are relevant to consulting. These achievements should be as unique and as memorable as possible. When your reviewer reads them they should think "Wow, that's impressive. I want to know more about this person."

To write this section you need to step back and ask yourself "What are the most impressive things I've done with my life so far?" This is not an easy question to answer. 

In our experience discussing this with a close friend can help. It's sometimes easier for them to quickly point out the impressive things you have done as they are an external observer.

In addition, notice how achievements are QUANTIFIED in the example above. Saying you have been promoted "in a year and a half instead of the average four years" is much more powerful than saying you have been promoted "quickly." You should quantify your achievements whenever possible.

This section is your chance to grab the reader's attention. If there's nothing impressive in it, they will stop reading and just scan the paragraphs. So don't miss your opportunity!

3. Why consulting?

Example - Why consulting?

There are several reasons why I want to pursue a consulting career. To start with, I know I will enjoy being a strategy consultant because I have already worked in a strategy team in the past. This was in summer 2019 when I was a Strategy Intern at Big Grocery Retailer in London. In addition, I think consulting is a unique opportunity to comprehensively learn about business management by working on a variety of company situations. Over the past two years, I have started building my business skills while advising clients on financial matters at Big Finance. I now look forward to learning more about companies’ management at McKinsey. Finally, I want to work in consulting because I truly enjoy interacting with clients. Throughout my work experiences I have built a successful track record of developing and maintaining relationships with clients including, for instance, the senior strategy team at Big Grocery Retailer.

Once you have convinced your reviewer that you have impressive achievements under your belt they'll be thinking: "Ok, this person is impressive. But do they REALLY want to be a consultant? Or are they just applying because they're not sure what to do with their career."

The third section of your letter should therefore answer the  "Why consulting?" question . But here is the thing about this question: There are some reasons to go into consulting that you should tell your reviewer about. And some reasons that you should really keep to yourself.

For instance, one of the mistakes candidates commonly make in their cover letter is to write something along the lines of "I'd like to spend 2 or 3 years in consulting to learn more about business in general and then decide what I want to do." This is a HUGE mistake. 

Consulting firms want to hire FUTURE PARTNERS. Not employees who will stay for a couple of years. You can watch the video below for more details about this.

The best approach for your "Why consulting?" section is to write about past experiences that really show you know what you are getting into. The perfect situation is if you have done an internship in consulting or in corporate strategy and have enjoyed it. If that's the case, this is the perfect section to write about it.

But even if you haven't done related internships, there are plenty of angles you can use to connect your past experiences to what you will do as a consultant. For instance:

• You might have enjoyed working with clients when you were in M&A or in Sales
• You might have enjoyed structuring and solving tough problems as an engineer

You should use these experiences to say that "working with clients" or "solving tough problems" is something you KNOW you enjoy doing; and you look forward to spending more time doing this as a consultant.

When they read this section, your reviewer should think: "Ok, this person is impressive AND they know what they are getting into."

4. Why McKinsey / BCG / Bain / Other?

Example - Why McKinsey?

McKinsey appeals to me for three reasons. To start with, the different people from the company I have met and worked with all told me they had truly enjoyed their time there. For the past two years, I have worked for Michael Smith, a former Engagement Manager from the London office, who now works for Big Finance. Additionally, I regularly read McKinsey’s reports on financial services and think the insights delivered by Sarah James and others in the Finance practice are truly superior to that of other consultancies. By joining McKinsey, I therefore think I would have an opportunity to work with and learn from the best consultants in the industry. Finally, the fact that McKinsey was selected by Finance Supercorp to shape its digital strategy also played an important role in my decision to apply. This was a first-of-its-kind contract in finance and it shows that while at McKinsey I could get the opportunity to work on truly unique projects.

If you have managed to convince your reviewer that you have an impressive background and that you really want to be a consultant, you have a VERY HIGH chance of getting an interview. 

The only question that's left for you to answer is: " Why McKinsey  / Why BCG? / Why Bain? "

Top consulting firms  have a lot in common. In most regions, they cover the same industries and work for similar clients. They also pay similar salaries, and the career path is more or less the same from firm to firm. So what should you write about in this section?

In our experience, the most efficient way to set yourself apart in this section is to write about three specific elements:

When you write "I've met with Michael Smith," or "I've read report X," or "I've heard about project Y," you are making an argument that's SPECIFIC enough for your reviewer to think: "Ok they've done their homework."

If you stay too GENERIC, your argument will be much less credible. For instance, writing something like "While at McKinsey, I'll be exposed to a broad range of industries which I'm excited about" is a weak argument because you could swap McKinsey for BCG or Bain in that sentence.

In fact, this is the ultimate test. If you can swap McKinsey with another name in your "Why McKinsey?" section you are not being specific enough. You need to work on your paragraph again and mention SPECIFIC people, reports, or projects that you find interesting.

5. Conclusion

Example - Conclusion

For all these reasons, I am very enthusiastic about the chance to work at McKinsey. I am available for an interview at any time and look forward to hearing from you.

Yours faithfully,

Mary Taylor

The last section of the cover letter is a formality again. It should include the following elements:

• A sentence or two saying that you are enthusiastic and available for interviews at any time
• Your final signature

So how do you make it easy for your reviewer to put your cover letter on the "Accept" pile? We have put together the 10 tips below to make sure you can achieve this and avoid common mistakes.

Tip #1 Don't use a template letter

Writing cover letters is painful. But trust us, reading hundreds of them can be at least as painful. That's why you should make every effort to make your letter interesting and genuine. 

It's ok to get inspiration from templates such as the one we provide in this guide. But every sentence in your letter should be written from scratch.

Tip #2 Keep it to one page

One of the unwritten rules of consulting cover letters is that they should not be longer than one page. The trick to achieve this is to only select the MOST RELEVANT experiences from your  resume  and to summarise them. 

The points you decide to highlight should clearly demonstrate that you would make a great consultant.

Tip #3 Standard format and font

It's tempting to use an eye-catching font and format. But that's actually a bad idea. You only risk your interviewer thinking: "I've never seen this font, it looks really weird. Who is this person?" Your cover letter should stand out because of its content, NOT because of its format.

Tip #4 Not the time to be shy

Your cover letter is not the time to be shy. If you went to Harvard and have three Olympic medals, now is the time to say it! Most of us don't, and that's fine. But the point is that you should really push yourself to bring your most impressive accomplishments forward.

Tip #5 Network, network, network

This might sound surprising, but a big part of the cover letter is  how much networking you have done . Having networked with people from the firm you are applying for pays dividends for multiple reasons. 

First, they might recommend you to the HR team. But most importantly, these people will give you insight into what makes their firm UNIQUE. Then you can quote what you've heard in your cover letter (and name drop the person you heard it from) to show that you really understand the firm you are applying for.

Tip #6 Read, read, read

Unfortunately, networking is not always easy or possible. In these cases, your second best option is to read as much as you can on the firms you are applying for. You should read about the firm's projects, reports, and partners and find pieces of information you are really interested in. 

For instance, if you did your master thesis on electric vehicles, try to find who works in this area at the firm and what they have to say about it. And then mention what you have found in your cover letter.

Tip #7 One letter per firm

One question we often get is: "Should I write one letter per firm?" The answer is YES. But it's not as hard as it might sound. 

Every cover letter needs to answer three questions: Why you? Why consulting? And why this firm? The only paragraph you will need to change in every letter is the one about "Why this firm?" For each firm, you will have to do the networking and reading mentioned above.

Tip #8 Start writing early

Writing an outstanding cover letter is VERY HARD. Most candidates underestimate how much time it takes and start this process too late. You'll need to take a step back and reflect on everything you have done to date to highlight your most relevant experiences. 

This takes multiple iterations. Start early.

Tip #9 Get feedback

In our experience, great candidates all look for feedback and iterate on their cover letter until it's truly as good as it can get. It's a lot of work, but it's worth it.

It’s best to get feedback from peers or consultants. These people will be able to point out which parts of your letter they don't get or don't find impactful enough. If you’d like to have an expert review your cover letter, check out our team of  ex-consultant coaches .

Tip #10 Proofread multiple times

Finally, you should check and double check your letter for typos and grammar mistakes - multiple times. A cover letter is (not so secretly) a writing test and you should really treat it like one.

What consulting firms look for

To get multiple interviews at  top consulting firms , it’s extremely important to understand what those firms are actually looking for. 

The good news is that most of the leading consultancies are looking for basically the same skills. 

To illustrate this point, here’s what  McKinsey  and  Bain  say that they’re looking for in candidates, along with our own translation of what they mean:

There are also a few unofficial items that consulting firms will look for on your resume, and you can read about those in our  consulting resume guide .

Next, let’s talk about the typical cover letter screening process.

Screening process

Now let's talk about HOW your cover letter will be handled once you send it. Here's how it works.

Your application will be sent to a JUNIOR CONSULTANT who recently graduated from your University. They will score your documents based on a grid provided by the HR team. 

Consultants usually have to score 200 to 400 applications in about 2 weeks. And this is sometimes on TOP of their normal project. It's not uncommon for them to leave the job to the last minute and to have to do it on a Friday night just before the deadline.

Why is this important? The point we are trying to make is your application is part of 100 other applications. And the person who will review it will be tired by the time they get to your cover letter. If they don't understand something, they won't Google it. It's your job to make their job easy.

Why consultancies ask for a cover letter

There are two main reasons why consulting firms ask for cover letters.

First, partners bill several thousand dollars per day to their clients. The opportunity cost of interviewing you is HUGE for the firm. Put yourself in the shoes of a consultancy for a second. What are the top 3 questions you want to answer before investing money in interviewing a candidate?

• Have they demonstrated the skills needed to be a consultant?
• Do they know what consulting is and what they are getting into?
• Are they genuinely interested in working for our firm?

If you don't answer these three questions in a structured and impactful way, your chances of getting past the screening process are very low. This is why every cover letter should be structured as follows:

• Why consulting?
• Why this firm?

The second reason consulting firms ask for a cover letter is to test your writing skills. Consultants write all the time: emails, PowerPoints, Word documents, etc. They spend about 50% of their day writing. And a lot of the time their job is to summarise very large quantities of information in a succinct way.

This is exactly what you have to do in your cover letter. You have to a) look back on all your past experiences, b) select the relevant experiences to convince the reviewer that you are the right person for the job and c) summarise all these experiences in a way that's easy to read and digest.

Cover letters are a disguised writing test. Candidates who end up getting invited for interviews recognise this early on. Making a good impression on paper is way harder than making a good impression in person.

Are many candidates ready to invest HOURS in writing the perfect cover letter? No. That's the whole point. That's how you can set yourself apart. If you spend enough time making sure that your letter is as impactful as it can be, you stand very high chances of getting invited for interviews.

Another reason that it can help to have a cover letter is to explain anything on your resume that may look unusual to a reviewer, such as a time gap or a non-traditional background for consulting. 

Whatever your unique situation is, if you’re not confident in how your cover letter looks today, then we can help you. 

Get an Ex-MBB consultant to review your cover letter

The guide above, in addition to our guide on  consulting resumes , should go a long way in helping you craft documents that will get you interviews. 

But if you still feel you need additional help, we have a team of ex-MBB recruiters and interviewers who would be happy to provide feedback on your cover letter.

You’ll get feedback on how to immediately improve your cover letter, including what experience to focus on, how to optimise your phrasing, formatting, etc.

Start by browsing profiles for available coaches.

A Consulting Cover Letter that Lands Interviews: Our Complete Guide

• Last Updated January, 2024

Rebecca Smith-Allen

Former McKinsey Engagement Manager

The recruiting season is approaching fast, and there’s one thing you’ll need to get your foot in the door for an interview at a top-tier consulting firm: an impressive cover letter.

What should you talk about in your consulting cover letter?

How do you distinguish yourself from the tons of other candidates applying to Bain, BCG, McKinsey, and other top consulting firms this year?

If you’re asking yourself these questions, don’t worry! 

In this complete guide to writing a consulting cover letter, we’ll tell you exactly what points you need to address in your cover letter to put your best foot forward and land that interview.

We’ll discuss:

• What a cover letter is
• The RIGHT way to structure one
• The Red Flags that get candidates rejected and how to overcome them
• 5 Tips on writing an effective consulting cover letter

We’ll  also share:

• 2 cover letter examples that landed candidates interviews at the top firms.

Let’s get started!

Consulting Cover Letter – Why It Matters

What is a consulting cover letter.

The consulting cover letter is a separate document from your resume; it puts the work experience you outline on your resume into context to show why you’re a great candidate.

The WRONG Way to Structure Your Management Consulting Cover Letter

Most of the Internet articles on writing a cover letter talk about structuring them with the following sections:

• Why are you interested in consulting?
• Why are you interested in the firm you’re applying to?
• What makes you a good fit?

This is not the best way to approach writing your consulting cover letter. My Consulting Offer has helped hundreds of clients land interviews and get offers with top management consulting firms like BCG, Bain, and McKinsey.

We’ve even helped people who faced extra hurdles because they had low GPAs, majored in subjects other than economics or business, or attended non-core schools.

Our clients received interview invitations and job offers because our cover letter process works.

The RIGHT Way to Structure Your Management Consulting Cover Letter

Want to know the best way to structure a cover letter that has statistically been shown to get more interviews?

Watch this video before proceeding.

Now that you watched the video (Watch now if you haven’t yet because the impact of the rest of the article is only 10% of what it could be if you watch it). 

As you found in the video, the best  way to structure your cover letter is to Google the characteristics the consulting firm you want to work for seeks in consulting candidates and then show you have those characteristics .

Yes, you read that right. Go to the Bain Careers page and read about what they’re looking for in candidates. You’ll find it on this page . 

Every consulting firm has values they take very seriously, and that drive the candidates they target, so you will want to know what they are for each firm you apply to. 

As an example, Bain wants consultants with:

• Problem-solving skills
• The ability to lead
• Results delivered

You will use each of these to develop a paragraph or section of your consulting cover letter.

For each, choose a specific time from your professional or personal experiences that shows you possess that characteristic. 

If you have more than one experience that shows you exemplifying a characteristic, pick the strongest example.

Then, create a story that briefly explains the context around your example, describes the action(s) you took, and shows concrete results. 

Quantify the results of your actions whenever possible.

• Results delivered – When I took over as the leader of my sorority’s annual fundraising event for a local food bank, I wanted to make it even more successful than in prior years. Each year, we threw an event and asked people to bring packaged food products or a donation. I went beyond that by asking the college’s academic departments to collect donations from faculty and staff as well. Packaged goods contributions to the food bank increased by 50%, and financial donations increased by over 300%.

Join our FREE Webinar:

How 800+ candidates have landed consulting offers at mckinsey, bain, and bcg.

Proof the My Consulting Offer Cover Letter Structure Works

This strategy of showing how you’ve exemplified the characteristics the firm is looking for in applicants works particularly well if you are applying to management consulting firms from a non-traditional background. 

If you’re a student with a liberal arts major, in a non-MBA master’s degree or doctorate, or attending a non-core school, you should definitely use our approach. It shows the reader that you’d be an asset to their team and have what it takes to be a successful consultant at their firm. This makes them focus less on your non-traditional background.

One of our early clients was an undergraduate who’d spent his summers interning in Michelin-star restaurants in New York City because he aspired to run a Michelin-star restaurant as a career. 

He didn’t have high-level positions in these internships; he worked in the kitchens. He cut the tomatoes for the tomato soup and did similar food prep.

He wasn’t even in charge of making the tomato soup!

As graduation approached, he decided that while he knew all about the kitchen side of the restaurant business, he wanted to learn about running the front of the house. To do that, he looked into consulting jobs.

But he had no business experience.

In his cover letter, we developed stories about:

• Managing the kitchen effectively, even on hectic Saturday nights
• Managing chefs with many years more experience than he had himself
• Landing jobs at top-rated restaurants by showing up at the restaurants before they opened and networking his way in with perseverance

These stories showed he had the leadership experience, people skills, and drive needed in consulting, things that wouldn’t have been clear from his resume alone.

Why My Consulting Offer’s Approach to Writing Consulting Cover Letters Is So Effective

My Consulting Offer’s approach highlights the characteristics consulting firms value in applicants to develop your cover letter.

• You don’t need to explain “Why McKinsey/Bain/BCG?” because you’ve taken your bullet points from their firm career pages .
• Your stories explain why you’re a good fit.
• You can cover the question “Why consulting?” in just a sentence or 2 because you’ve demonstrated you understand what consulting firms look for in candidates through your stories. This question is especially important for applicants with non-traditional backgrounds or experienced hires. 

Just add a short opening, 1-2 sentences on “Why consulting?” and a short conclusion to these paragraphs, and your cover letter will be ready to submit. 

Mistakes People Make with Their Consulting Cover Letters that Lead to Rejection

There are red flags that can get applicants’ resumes placed in the “no” pile. These are:

• A gap in their work history.

A low GPA  can be a problem because management consulting firms target people who can solve tough business problems. But if your GPA  is low due to extenuating circumstances, such as a problem with your own or a family member’s health, or if you needed to work many hours each week to finance your education, firms will often overlook this.

Small offices at top consulting firms often have a problem. People choose them because they think they’ll have a better shot at getting an offer from the firm. But later, these same people want to move to a different office, leaving that office understaffed. 

If you’re applying to an office because you genuinely want to live in that city, tell the recruiters why you want to live there (examples: near family, proximity to outdoor activities, etc.) They need to see that you are not planning to try to transfer to another office or they won’t want to invest in you.

If you have a gap in your work history, a consulting firm might think you were fired and had difficulty finding another job. If health or another issue was the cause of the gap in your work history, it’s important to explain that.

If you have any of these or other red flags in your consulting application, take the time to explain them in your cover letter so that they don’t derail you from getting an interview.

Writing Your Management Consulting Cover Letter – A Step-by-Step Guide

• Opening – keep it short and sweet. Just introduce yourself and express interest in working for the firm you’re applying to, mentioning the specific position you want. Include your 1-2 sentences on “Why consulting?” here.
• Central paragraph 1  – As explained above, find what the firm is looking for in consultants from their Careers page and dedicate one paragraph to each characteristic.
• Central paragraph 2 – Create a story from your experience that shows you have that characteristic. You should include 3-4 stories in your cover letter.
• Central paragraph 3 – Quantify results whenever possible.
• Central paragraph 4 – Order these stories in the way that works to your advantage, with the strongest story first, the second-strongest last, and weaker (but still good) stories in the middle.
• Address any red flags.
• Express your interest again and close the letter.

That’s it! You now have an impressive cover letter.

5 Tips for Writing a Cover Letter that Lands the Interview

• Tip #1 – Start with the characteristics valued by the consulting firm you’re most interested in. You should tailor the cover letter for each firm to the characteristics they list on their Career page. You’ll find, however, that you can re-use stories because all consulting firms value leadership, drive, teamwork, and creating impact.
• Tips #2 – Pick the most compelling stories from your experience. You probably have multiple stories you could use for some values. Choose just one story. If in doubt, the one where you solved the biggest problem or where you had the biggest impact is probably the best. Don’t worry if you have another great story, you’ll get to talk about it in your consulting interviews.
• Tips #3 – Quantify results wherever possible. Showing that you increased revenue/ attendance/ donations by x% quickly and effectively displays you can get things done. Same with cost reductions or reduced time/effort to get work done.
• Tip #4 – Tighten your language to show your point as efficiently as possible. Never say more than you need to in order to make your point. Recruiters screen thousands of applications, and they appreciate communications that get right to the point. Consulting partners will also appreciate this skill once you’re on their team and drafting PowerPoint slides for client meetings. Keep your cover letter to one page. 
• Tip #5 -Use Fiverr or another service to ensure you have no grammatical or spelling mistakes. You only get one chance to make a good impression. Don’t send out a letter with a big mistake, especially if you can prevent it with $5. 

Consulting Cover Letter Examples

The best way to get a sense of what an effective management cover letter looks like is to read one. 

We’ve got 2 examples of letters that helped My Consulting Offer clients land interviews: one from an undergraduate student’s application to McKinsey and one from an experienced-hire candidate’s application to Bain.

Successful Consulting Cover Letter Example 1

Undergraduate consulting cover letter example, why is this undergraduate consulting cover letter sample effective.

This consulting industry cover letter written by an undergraduate is effective because it addresses key characteristics that McKinsey looks for in their applicants, as you can see   on their careers page :

• Personal impact
• Entrepreneurial drive

While it only calls out 2 of the 4 characteristics McKinsey is looking for, entrepreneurial drive and problems solving, these stories also showcase the candidate’s personal impact. 

The 3rd characteristic the cover letter calls out, teamwork/ collaboration, is also highly valued by McKinsey and other consulting firms. 

The entrepreneurial drive paragraph is effective because it shows this candidate works hard and overcomes obstacles that would stand in the way of other candidates.

The problem-solving paragraph is effective because it shows the candidate’s structured approach to solving a problem. It also shows this approach worked.

The collaborative story works because it shows that this candidate was able to make strong personal connections from a very young age and that they respect people from all walks of life.

The candidate makes clear with his/her stories that they understand what McKinsey is looking for and that they’ve demonstrated those characteristics.

Successful Consulting Cover Letter Example 2

Experienced hire consulting cover letter example, why is this experienced hire consulting cover letter sample effective.

• Problem-solving skills (addressed in Passion for Results and Lasting Impact.)
• The ability to lead (addressed in all 3 stories.)
• Results delivered (addressed in Passion for Results with quantified impact.)
• Passion (addressed in Drive & Character)

Each of the 3 stories in this cover letter presents the applicant as someone who has the characteristics top management consulting firms look for. 

Moreover, the 3 stories together demonstrate that he or she has “the whole package.” He or she isn’t smart but a poor team player or good at problem-solving but lacking the passion needed to get things done in a difficult, real-world environment.

The fact that the applicant could speak to all of the things Bain looks for helped them land interviews and then offers with multiple top firms.

What About Firms Like McKinsey, Which Don’t Require a Cover Letter?

Some management consulting firms, such as McKinsey & Company, have made submitting a cover letter optional. 

Should you bother to spend the time to write one if they don’t seem to care?

If your resume clearly shows you are a good fit for the consulting firm,  you don’t need to submit a cover letter. Things that would make you look like a good fit include:

• Attendance at or a degree from a core school where the firm recruits through on-campus interviews and hires consultants every year
• An undergraduate degree in business or economics or an MBA
• Leadership, teamwork, and problem-solving skills clearly demonstrated through work and volunteer experience on your resume

If your resume doesn’t clearly communicate that you’re a good fit for the management consulting industry and their firm, in particular, your application will be strengthened by including a cover letter. 

You should also submit a cover letter if you have been previously rejected from that firm so that they know you have taken steps to improve your application since last applying.

You’ll want to think about stories to use in your behavioral interviews   anyway, so if you’re unsure whether you need a cover letter, it’s safest to write one.

To see the power of an improved cover letter, watch this video on how My Consulting Offer helped Cynthia get invited for an interview at every consulting company she applied to.

Are you ready to write your management consulting cover letter?

We bet you are since you now know:

• What a consulting cover letter is
• The red flags that get candidates rejected and how to overcome them
• Our 5 Tips on writing an effective consulting cover letter
• Plus, you’ve seen 2 Consulting cover letter examples that worked

Still have questions?

If you have more questions about writing effective consulting cover letters, leave them in the comments below. One of My Consulting Offer’s former MBB recruiters will answer them.

Other people who were writing their cover letter found the following pages helpful:

• Consulting Resumes
• BCG Cover Letter
• Consulting Networking
• Case Interview Prep : The Ultimate Guide
• Our List of  Top Consulting Firms and their company values
• The Non-MBA Master’s Student’s Guide to Landing a Consulting Job

Do You Need Help Writing a Perfect Consulting Cover Letter?

Thanks for turning to My Consulting Offer for advice on writing your cover letter. We’ve helped over 700 people get offers in consulting and 89.6% of My Consulting Offer clients land  interviews and offers with a consulting firm. Most land more than one. We want you to get that opportunity to interview with McKinsey, Bain, BCG and other top firms!

For example, here is how we helped Tao land interviews at Bain, BCG, and McKinsey.

How 800+ Candidates Have Landed Consulting Offers At McKinsey, Bain And BCG

2 thoughts on “everything you need to know about the consulting cover letter”.

Thank you Davis for this powerful tool you shared. Really, I havent thought of cover letters telling stories or narrating how you used the needed skills and the value you added using them in your past roles. No wonder I have been getting rejections based on my red flags – not having to work with the big 4s or having multinational experience. All these does not matter as long you can demonstrate the skill set you used to add value in your previous roles which must be inline with what the prospective role needs. I really aporeciate this exposure and I look forward to getting calls from recruiters going forward as I apply your strategy to my cover letters subsequently. Thanks a lot. Esther.

Hey, Esther, We’re so glad the tips we discussed about writing your consulting cover letter were helpful! Good luck in your job search!

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6 Consulting Cover Letter Examples

Consultants excel at identifying problems and strategizing effective solutions, using their expertise to guide businesses towards success. Similarly, your cover letter is your strategic tool to identify your unique skills and propose how they can be the solution to a company's needs. In this guide, we'll explore top-notch Consulting cover letter examples to help you craft a persuasive narrative that showcases your problem-solving prowess.

Cover Letter Examples

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The best way to start a Consulting cover letter is by addressing the hiring manager directly, if their name is known. If not, use a professional salutation like "Dear Hiring Manager". Then, introduce yourself and briefly mention your current role or professional status. Immediately express your interest in the specific consulting position and the company, demonstrating your knowledge about the firm. This shows that you have done your research and are genuinely interested in the role. It's also beneficial to mention a mutual connection or a notable achievement that aligns with the job requirements, to grab the reader's attention.

Consultants should end a cover letter by summarizing their interest in the role and their belief in their ability to contribute positively to the company. This should be followed by a professional closing, such as "Sincerely" or "Best regards," and their name. It's also important to express gratitude for the reader's time and consideration. For example, "I am excited about the opportunity to bring my unique skills and experiences to your team and am confident that I can contribute to your company's success. Thank you for considering my application. I look forward to the possibility of discussing this opportunity further. Sincerely, [Your Name]." This ending reiterates interest, shows confidence, expresses gratitude, and opens the door for further communication, leaving a positive impression.

A cover letter for consulting should ideally be one page long. This length is sufficient to concisely present your qualifications, experiences, and interest in the role without overwhelming the reader. Consulting firms value clear and efficient communication, so it's essential to keep your cover letter concise and to the point. Too much information can be seen as inability to prioritize key points and can make the letter difficult to read. Therefore, aim for 3-4 paragraphs that cover your interest in the firm, your relevant experience, and how you could contribute to the company.

Writing a cover letter with no experience in consulting can seem challenging, but it's all about showcasing your transferable skills, demonstrating your passion for the industry, and highlighting your potential to learn and grow. Here's how you can do it: 1. **Research the Company**: Understand the company's values, culture, and what they look for in a consultant. This will help you tailor your cover letter to their specific needs and expectations. 2. **Start with a Strong Opening**: Your opening paragraph should grab the reader's attention. Mention the role you're applying for, where you found it, and briefly state why you're interested in it. 3. **Highlight Transferable Skills**: Even if you don't have direct experience, you likely have skills that are relevant to consulting. These could include problem-solving, analytical thinking, communication, project management, or teamwork. Use specific examples to demonstrate these skills. 4. **Show Your Passion**: Consulting firms want to hire people who are genuinely interested in the industry. Show your enthusiasm by discussing relevant books you've read, podcasts you listen to, or any industry-related events you've attended. 5. **Demonstrate Your Ability to Learn**: Consulting is a field that requires continuous learning. Highlight any instances where you've had to quickly learn new skills or adapt to new situations. 6. **Close Strongly**: In your closing paragraph, reiterate your interest in the role and the company. Also, mention your eagerness to contribute to the company's success. 7. **Proofread**: Make sure your cover letter is free of spelling and grammatical errors. This shows your attention to detail, a crucial skill in consulting. Remember, your cover letter is your chance to make a strong first impression. Make it count by showing that you're motivated, capable, and ready to become a valuable member of their team.

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Consultant Cover Letter Example (w/ Templates & Tips for 2024)

Navigating the competitive world of consulting job applications? You're not alone in feeling the weight of first impressions. 

You see, with dozens of applicants vying for the same role, it's easy to get lost in the pile. 

The trick to standing out? A powerful cover letter tailored just for consultants. 

The good news? We've got you covered. Dive into our comprehensive guide on crafting that perfect consultant cover letter for 2024. 

Here's what we're going to cover:

• An Inspiring Cover Letter Example
• 5 Steps to Writing a Great Consulting Cover Letter
• 3 Essential Cover Letter Tips for Consultants

Ready to up your cover letter game and make a lasting impression? Let's dive in! 

Consulting Cover Letter Example

5 Steps for the Perfect Consulting Cover Letter

Now that you've seen what a great cover letter looks like, you're all set to write your own . 

Ready to get started and craft that winning consulting cover letter? 

Let's do it!

#1. Put Contact Information in the Header

When crafting your consulting cover letter, begin with your contact details placed neatly in the header, just like on your resume .

Here's what to include:

• Full Name. Always place your first and last name at the top of the page.
• Professional Title. Ensure your professional title matches the specific consulting position you're seeking. E.g. if you’re applying for the role of “management consultant,” that should be your exact title, and not, for example, “consultant” or “business consultant.”
• Email Address. Opt for a professional and straightforward email address, such as a combination of your first and last name. 
• Phone Number. Include your phone number and make sure it’s typo-free.
• Location. Typically, your city and state will suffice. In case you’re looking for a relocation, make sure to mention that.
• Relevant Links. Optionally, you can include links to relevant websites or social media profiles. E.g. personal website, LinkedIn profile, etc.

Now, let's move on to the hiring manager's information:

• Company Name. Clearly state the company to which you're applying.
• Hiring Manager's Name. If possible, find the name of the hiring manager for the department you're interested in. Check the job posting, the company's website, or their LinkedIn page for this information.
• Hiring Manager's Title. If you identify the hiring manager for the specific job posting, and they hold a departmental leadership role, use that title instead of "Hiring Manager."
• Location. Provide the city and state or country, especially if the company operates globally. Optionally, include the exact company address for precision.

With these elements in place, your consulting cover letter will be poised for success. 

Want more examples of what an ideal cover letter looks like? Check out our article with 21+ other cover letter examples .

#2. Address the Hiring Manager

Once you've included all the relevant contact details , it's time to address your consulting cover letter to the person who will be reading it.

Avoid the generic "To Whom It May Concern" whenever possible.

The way you address your cover letter can make a positive impression on the hiring manager— if you get it right.

So, start with a bit of research. Go through the job posting, the company's website, or their LinkedIn profiles to identify the hiring manager for the consulting department you're interested in. 

Next, address them formally. Using Ms. or Mr. followed by their last name is a good practice. However, if you're unsure about their gender or marital status, using their full name works just as well. For example:

• Dear Mr. Anderson,
• Dear Taylor Anderson,

If you can’t find the hiring manager’s name, then simply addressing them as “Dear Hiring Manager,” also works.

#3. Write an Eye-Catching Opening Statement

Hiring managers typically spend about seven seconds reviewing a candidate's application before deciding whether to continue reading.

So, making a strong first impression with your consulting cover letter is essential.

Your opening paragraph should introduce yourself and express your genuine interest in the consulting role.

Depending on your experience level, you can also begin your cover letter with a noteworthy achievement or highlight the skills that align with the role's requirements.

However, keep this paragraph concise. The goal is to spark the hiring manager's curiosity and encourage them to read the rest of your consultant cover letter.

#4. Use the Cover Letter Body for the Details

The body of your cover letter is where you really sell your application and convince the hiring manager that you’re a great fit for the job.

Avoid the temptation to simply rehash your consultant resume - the hiring manager already read through that.

Rather, use the body of your cover letter to talk about:

• Your top achievements (in detail). Provide specific examples of significant accomplishments in your consulting career. Explain the challenges you faced, your role in resolving them, and the measurable outcomes or impact of your work.
• Past industry experience. Discuss the industries you've worked in and the depth of your experience within those sectors. Highlight any specialized knowledge or insights you've gained that can benefit the employer.
• Your top skills (that make you a great fit for the role). Showcase the skills that directly align with the consulting role you're applying for. Whether it's data analysis, project management, client relationship-building, or any other skill, provide concrete examples of how you've used these skills effectively to achieve results in previous consulting engagements.

#5. Wrap It Up and Sign It

After you’ve written your body section, the first thing you need to do is write a conclusion for your cover letter .

The conclusion is your opportunity to confidently reiterate why you're the perfect fit for the role. It goes something like this:

In conclusion, my extensive experience in the field of consulting, coupled with my proven track record of delivering successful projects and driving positive outcomes for clients, makes me an ideal candidate for this consulting role at MadeUpCompanyX.

Then, after your wrap-up, it's time for a call to action. Encourage the hiring manager to take that next step, whether it's discussing your application further or setting up an interview.

For example: 

I am eager to discuss in more detail how my skills and background can contribute to the success of your projects or clients at MadeUpCompanyX.

Last but not least, maintain a professional tone as you sign off. Choose an appropriate signature line, followed by your full name.

And finally, if you're looking for alternatives to the commonly used "Best regards," consider these options:

• Kind regards,
• Respectfully yours,
• Thank you for your consideration.

10 Essential Consulting Cover Letter Tips

Finally, once you’re done with your cover letter, review our top cover letter tips to take your consulting cover letter from “good” to “great:”

• Research the Company: Understand the firm's values, culture, and projects. This will allow you to tailor your letter specifically to the company and demonstrate your genuine interest in becoming a part of their team.
• Start Strong: Begin with a compelling opening that grabs the reader's attention. Mention a recent company accomplishment and tie it to your excitement about the consultancy role.
• Highlight Relevant Experience: Focus on past experiences that align with the consultancy role you're applying for. Discuss specific projects, the challenges you've faced, and the results you achieved.
• Show Problem-Solving Abilities: Consulting is all about solving client problems. Provide examples of how you've approached complex issues in the past and the strategies you employed to resolve them.
• Quantify Achievements: Use numbers wherever possible. Instead of saying "I helped increase sales," mention "I contributed to a 20% increase in sales over a 12-month period."
• Demonstrate Soft Skills: While technical and analytical skills are crucial, soft skills like communication, teamwork, and adaptability are also highly valued in consulting. Use anecdotes or examples to highlight these.
• Keep it Concise: Hiring managers often skim cover letters due to the volume they receive. Aim for a concise, one-page letter that gets straight to the point while effectively showcasing your value.
• Customize for Each Application: Avoid using a generic cover letter for all applications. Each company and role may have unique requirements or values, so take the time to customize your letter for each position.
• End with a Call to Action: Conclude your letter by expressing your eagerness for an interview. You might say something like, "I am excited about the opportunity to discuss how my expertise aligns with the needs of your team and would appreciate the chance to meet in person."
• Proofread: Errors can make a poor impression and suggest a lack of attention to detail. Before sending, proofread your cover letter multiple times, or even consider having a colleague or professional review it.

Key Takeaways

Hopefully, this article taught you all you need to know in order to create an impressive consultant cover letter.

Before you go, here’s a quick summary of everything we’ve covered so far:

• Always tailor your cover letter to the specific company and role, ensuring you address the hiring manager by name whenever possible.
• The initial paragraphs should pique the reader's interest, highlighting alignment with the company's values and your enthusiasm for the role.
• Use the cover letter's body to elaborate on unique achievements and experiences not just reiterated from your resume.
• End your letter by confidently summarizing your suitability for the position and encouraging further discussion or an interview.
• Proofread meticulously, maintain brevity, and customize your approach for each application to stand out in the competitive consulting industry.

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Create the Perfect Consulting Cover Letter & Free Template

Thousands of graduates apply for consulting jobs every year and 99% of consulting firms require a cover letter with each application. That’s a lot of cover letters. Amongst the pile of applications, any mediocre cover letters will likely result in the entire application being dismissed . With thousands of applications to consider, screeners will use any mistakes or flaws to justify the rejection of a candidate. Getting your cover letter and resume right is possibly the most important part of the application process.

As your cover letter sits alongside your CV it cannot simply repeat the same information and it cannot be a generic cover letter that you have used for other applications. Each cover letter takes time to write and needs to be unique, concise, and attention-grabbing. Without sufficient care and diligence, it is unlikely you will make it to the next stage of the  case interview process.

• What Is a Cover Letter?

The cover letter introduces your application as a whole and should not be confused with a personal statement/summary on a CV. Your cover letter complements your CV but does not repeat it by briefly highlighting your relevant skills and experience as well as communicating your desire to pursue a career in consulting . It should also explain why you want to join the consulting firm you are applying for, it could be the work they do, the reputation they have, or the approach they take.

Cover letters are traditionally a letter, and therefore follow a letter format. It should contain both your address and the firm's office address. It should be short and not delve into too much detail but leave the reader wanting to learn more by continuing to read your application .

• Why Is a Cover Letter Important?

Top firms will receive thousands of candidates and they simply cannot all be put forward for interview. Interviewing candidates is an expensive process for the firm and therefore reducing the candidate pool to roughly a tenth of the size is paramount. The cover letter is in fact a quicker way to qualify candidates than a CV/resume, this is because it is quicker to make a judgment on three critical factors: 

• Understanding 

Without the potential to develop into a top consultant it is not worth the hiring company investing time and money into training you. Potential can be shown through skills and experiences with a particular focus on the balance of IQ and EQ. Are you a natural problem solver with an analytical skillset that is also able to build relationships with clients? Most people can show evidence of all of these things but not all of them do.

Applicants that do not clearly understand what consulting is and the work it involves will be quickly rejected. Candidates that have applied to consulting without this understanding may find it neither rewarding nor interesting; firms want to hire graduates that will repay the investment they make in them, not graduates that are likely to be difficult in the workplace and ultimately leave after a short period of time. Bad hires are expensive .

Desire is where the letter needs to be the most unique, of course, employers are aware that you will apply to more than one firm but what is it about this firm in particular that you like. It could be their focus on delivering results for their clients, or perhaps the chance to work with incredibly smart people or a particular project they did that caught your eye. Everyone likes to feel special and hiring companies are no different.

• 5 Tips For Consulting Cover Letters

In order to make sure you hit all of the criteria required to keep the reviewer interested in your application we have put together five tips that will cover all bases:

Feedback & proofread

• 1) Make It Unique​​

As being generic is hurtful to your chances of proceeding further you can easily ensure that you make it unique to the company to which you are applying by visiting their company website and visiting the ‘About us’ or ‘Company values’ page. If you can state what it is specifically about that company that you like then you will tick the unique box . An example using this approach for Oliver Wyman is shown below:

Website statement: ​

We value exceptional people - people with intelligence, energy, passion, emotional sensitivity, and a commitment to excellence. We refuse to compromise by hiring those who do not meet our high standards. We believe that if we have common aspirations, a non-hierarchical environment based on respect, and no artificial barriers to advancement, then exceptional people will realize their potential.

Cover letter line: ​

“The focus on exceptional people and a non-hierarchical environment at Oliver Wyman resonates with me greatly as I enjoy working alongside and learning from talented people.”

• 2) One Page

Given how important it is to write a stand-out cover letter, it would be easy to spill over onto a second page to tell the screener how much you want it and why you are the perfect candidate. Please don’t. At the top of this page, we mentioned that your application will sit alongside thousands of other applicants and that pile will be reviewed by 5-10 current employees. That means that each screener has the laborious task of reading hundreds of cover letters in one sitting .

Having a cover letter that is more than one page means you are asking for more of the screener's time than everyone else, which in itself can result in a rejection. Consultants are concise and you should be able to keep your cover letter to one page .

• 3) Be Bold​

As the person reading your cover letter will be doing it quickly, being bold is a way to grab their attention . It doesn’t come naturally to most of us but the reader doesn’t know you and the context of your achievements so you need to convey your brilliance with punchy statements . If you finished top of your class then state that, if you contributed to a record month during some prior work experience then don’t downplay your involvement.

Being bold shouldn’t be confused with lying. Yes, you want to grab their attention but if it later transpires that you had no involvement whatsoever with that record month or other achievements then your dishonesty will ruin all of your hard work.

• 4) Name Drop​

When researching consulting applications there is often reference made to networking . For graduates, this falls into two categories, events and personalities. The aim of networking is to meet people currently working at the company you are looking to apply to. This allows you to find out what it is really like to work there, gain an understanding of the type of work they do, and ask any questions you would like to know the answer to.

Events-based networking is when the firm you wish to apply for is at a university careers fair or is hosting a recruitment event themselves and there are current employees in attendance . They are there to talk to potential applicants and answer the questions they have about the company but the most important thing you need to do is remember their names .

Personal networking is meeting current employees of the firm through your own efforts. These could be cold messages to employees on LinkedIn but you will be surprised at how many people you can reach via your own friends . If you can find a current employee that is an alumnus of your university and a mutual friend that you share, then be confident in asking that mutual friend for an introduction. The employee will be much more receptive to any introductions this way and usually will be happy to give up 15 minutes on the phone . Even many partners are happy to chat with potential applicants that they have been introduced to.

If you have managed to talk to any current employees then be sure to name drop them in your cover letter , something like:

“A recent conversation with a current consultant, [name], confirmed my desire to pursue a career at [firm name]. I was thoroughly impressed by the emphasis you place on collaboration as well as the training opportunities you afford junior consultants.”​

Doing this immediately shows that you understand the work involved and have a particular desire to work at that firm - two of the three requirements ticked off in one sentence.

It is not always possible to talk with a current employee, if this is the case then reference the author of a publication and state what you found interesting about it. These can be found on all firm websites.

• 5) Feedback and Proofreading​

Submitting a cover letter with grammatical mistakes or formatting errors is looked upon very negatively. Sending your cover letter to multiple people will help ensure that no mistakes have crept into your cover letter and it meets the high standards that consultants expect .

As you are trying to condense your highlights into a couple of paragraphs it can be hard to convey the message you want. Collating feedback from as many people as possible will allow you to elevate your cover letter further, if the reviewers know you personally and/or professionally they will be able to cast a judgment on how effective it is at conveying you, your achievements, and your motivations. Don’t feel like you need to implement every single piece of feedback but select the recurring ones and any that you feel will have a positive impact .

• Cover Letter Example

When you have gathered all of the elements required you need to ensure a clear structure to demonstrate the three key factors:  potential, understanding, and desire . Whilst the order is not of great importance this example is comprised of 6 components:​

• Introduction

Firm highlights

Personal highlights

Career aspirations

When applying to different consultancies the section that changes most is the firm highlights section as this needs to be unique to each company.

The cover letter should follow a traditional letter format with your name, address, email, and phone number featuring at the top right-hand side of the page and the company’s address below and aligned to the left-hand side under the date of writing.

You should address the reader in a gender-neutral way . This can be done by using the opening “Dear Sir or Madam”.

The first line is a statement of what the letter is regarding (application), what role it is for, who it is with, and at what company.

• Firm Highlights

This is where you can include the name of a current employee you’ve spoken to or the reference to the companies mission or values that caught your attention on their website. Everything that is included in this section shows your desire to work at the firm and even better if you can elaborate further and explain why that fits with your motivations and career ambitions .

• Personal Highlights

This is the section where you can be bold and state your achievements without providing much detail. As consultants like to be concise, we recommend including 2-3 highlights in bullet point format . This makes them stand out and ensures that they will be read no matter how fast the reviewer is scanning the page .

Personal highlights can be anything from academic grades to scholarships awarded to musical awards but it can improve the flow of the letter if these achievements can be later related to consulting. With limited space, using one section to support the next is a useful way of communicating as much value as possible .

• Career Aspirations

Consultants do not expect you to claim you want to be at the firm for the next 30 years, they are often open about their open-door policy . They cannot promote all of their staff due to the pyramid structure and those that leave for other careers are viewed as potential clients in the future . Despite this, you should state why you feel consulting is a good next step for you in your career; what you have learned during your studies, what interests you, what experiences you’ve had, how have they led you to consider a career in consulting?

We think it's most appropriate to sign off your cover letter with ‘Yours faithfully’ as even if you have spoken to the person you are sending it to before, they may not be the only one to read it.

It is now very easy to add an electronic print of your signature alongside a print of your name so we highly recommend that you do this. In almost all pdf viewers there is an option to a dd a signature to the page .

• Cover Letter Variations
• Applying From Abroad

If you are applying for an office in a location where you do not live and did not study then it is important to address this in your cover letter. You will need to demonstrate your right to work in that country or state any help you would need in obtaining the relevant visa, it is in both your and the companies interest to clarify this at the very start of the process. There is no point wasting either party's time unnecessarily. You will also need to be clear as to what the equivalent of your academic grades is in the country. Whilst they may accept grades from other countries, again it is important to clarify this at the start.

• Applying as a Ph.D. graduate

It can be easy to assume that you have no relevant experience as a Ph.D. student but that is not true. Instead of focusing on work experience, focus on the components of your Ph.D. such as data collection, problems overcome, and collaboration with other researchers.

As data and especially big data is becoming an increasingly popular request from consulting clients, Ph.D. graduates are usually at an advantage here. State the data collection, cleaning and analysis you conducted in your personal highlights section. This is an easy way to show you have the potential to be a fantastic consultant.

• Free Templates

Please feel free to download our cover letter template but keep in mind that this template has been downloaded by others, so we recommend making adaptations in order to make your cover letter unique. The template includes our recommended bullet point format for personal highlights.

• Further Material

Now that you have put together your cover letter , make sure to align the other steps within your application process. This means you should also prepare your CV as well as get started with your case interview preparation. Here is a list of resources that will help you get started :

Read our Consulting Resume Guide and follow the  step-by-step guide that shows you how to put together the perfect consulting resume. 

To continue your successful journey, your next step will be to start with your case interview preparation as soon as possible. Make sure to read our comprehensive case interview guide to get started!

On PrepLounge, you will  find everything you need to be fully prepared for your case interview . The vast PrepLounge community makes it easy to find  case partners  to practice cases with who have the same ambition to become an experienced case-solver like you! 

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Every year, more than 1 million candidates apply for a consulting role in McKinsey.

[ Click here to directly go to the Consulting cover letter sample ]

But only 10,000 people get the final offer. That’s a 1% success rate .

The top 3 consulting companies, McKinsey & Company, Boston Consulting Group, and Bain & Company , are some of the most selective companies when it comes to hiring.

Most people don’t know this, but they start their selection process by screening the cover letter and consulting resumes .

More than 80% of resumes and cover letters are rejected before the first screening. Less than 15% of candidates get called for interviews in the big three consulting firms.

So, if you think, " How do I become a consultant? How to write a consulting cover letter that gets me the consulting job?” - This blog is for you.

Consulting cover letters are very different from traditional cover letters for jobs. In this guide to writing a consulting cover letter, we’ll tell you everything you need to write on the consulting cover letter to stand out from your competitors.

In this blog, we will discuss:

• What is a consulting cover letter?
• What are the things recruiters look for in a cover cetter?
• How to structure a consulting cover letter?
• How to write an effective consulting cover letter?
• 5 tips to write a stellar consulting cover letter
• Consulting cover letter dample

We’ll also share five consulting cover letter examples to help you get an interview.

What Is a Consulting Cover Letter?

A consulting cover letter is an adjacent document with your consulting resume that helps you introduce your skills and accomplishments to the hiring managers.

It’s an essential part of your application, especially for big three consulting firms, because it’s easy for recruiters to quickly sort bad candidates based on the quality of a cover letter, lack of attention to detail, etc.

However, if done correctly, consulting cover letters is an excellent way to stand out from the crowd and get yourself a job interview.

You don’t have enough space to elaborate on your experiences on a resume. But with a cover letter, you can expand on your experiences and explain the reasons for some potential red flags on your resume.

Why do you have a job gap? Why do you have a low GPA? You can explain the reasons for that in the cover letter.

In short, your consulting cover letter is the deciding factor for getting a job in a big consulting company.

What Recruiters Look for in a Consulting Cover Letter?

The recruiters look for a candidate who has excellent communication and leadership skills. They look into the applicant's skills and experience to understand if they have the qualities to become a successful consultant.

Recruiters look for mainly four aspects from a consultant cover letter. These are:

• Does the candidate have the relevant skills and experience required for the job?
• Does the candidate have a clear idea of what the company does?
• Is the candidate interested in working with the company?
• Does the candidate have excellent communication skills?

If you want to create an outstanding consulting cover letter, you need to address all four points in your letter.

How to Structure a Management Consulting Cover Letter?

A perfect management consulting cover letter must have six distinct elements.

• Opening Paragraph
• Closing Paragraph
• Your Signature

Consulting Cover Letter: Header

This is a mandatory part of any professional letter. The header section must include

• Candidate’s name
• Phone Number
• Your Location

Even if your resume has all this information, you need to add these to your cover letter.

Salutation is an essential part of the consulting cover letter. Never start your cover letter with “To whom it may concern.” It will not get you the job.

Instead, find out who is the recruiter or hiring manager and address the cover letter directly to them.

If you don’t identify who the hiring manager is, you can address the letter to the recruitment team. For example:

Dear members of the BCG Recruitment Team, To Bain Recruitment Team,

Consulting Cover Letter: Opening Paragraph

The first sentence of your consulting cover letter is the perfect opportunity to hook the reader’s attention. And the second sentence should state the role you are applying for and how you learned about the position. The third sentence should describe why you are interested in the company you are applying for.

Do some initial research and craft a personalized and customized opening paragraph for the Consulting cover letter. If you can do that, you will improve your chance of getting shortlisted by 1000%.

Here is an example of the Opening Paragraph of a consulting cover letter:

I am a 4+ years experienced digital marketing professional working with top SaaS brands to help them generate $100M in sales year on year. I’m highly pleased to apply for the Associate Consultant position at McKinsey. I appreciate McKinsey’s leadership and sales practices to provide an outstanding experience to clients.

Consulting Cover Letter - Body

The consulting cover letter body part should explain your key accomplishments, experience, and why you are a good fit for the firm.

Don’t write a generic consulting cover letter body. Research the consulting firm, go to their website and understand the qualities they are looking for. After that, you can start creating the body of the consulting cover letter.

Below is a consulting cover letter example of the body paragraph:

Consulting Cover Letter- Closing Paragraph

The closing paragraph is where you place the call to action to encourage the recruiters to take action. It must be short and to the point.

Here’s an example of the Closing Paragraph of Consulting Cover Letter:

Consulting Cover Letter - Ending Signature

This is a formality for any type of professional letter. There are different types of closing signatures. Such as:

Thanking You Thanks and Regards Best Regards Sincerely Thank You

How to Write an Effective Consulting Cover Letter - Formatting

It’s not enough to have great content for the consulting cover letter; You need to format it professionally to get the most out of it.

Here are some formatting tips to help you create the consulting cover letter:

Keep it Under 1 Page:

The consulting cover letter should not be more than one page. Recruiters don’t have much time to give to one single candidate. And in this time, if you create a 2-page cover letter, the maximum chance is that recruiters will ignore your application.

Use 1-inch Margin:

A 1-inch margin is standard for any professional cover letter. A margin of less than 1 inch makes your cover letter look cramped. A 1-inch margin ensures enough whitespace to make the letter easily readable.

Use Professional Font:

Always use a professional font in the consulting cover letter. Some professional fonts are:

• Times New Roman

Also, ensure to keep the font size to 12 points. It makes the cover letter very easy to read.

Save the Cover Letter in PDF

Make sure to submit the cover letter in PDF format. It ensures that your cover letter format is intact, no matter who views it.

10 Tips for Writing a Consulting Cover Letter

Writing a solid consulting cover letter allows you to present your candidacy to the hiring managers. Here is a list of tips for writing a stellar consulting cover letter.

1. Research the Company Requirements

Interviewing candidates is expensive; it takes time and money to get excellent people on board.

So, the company also wants to ensure that the candidate they are interviewing is interested in the job.

Therefore, consulting firms look for signs that:

• You’ve researched the company
• You have a proper motivation or reason for entering into consulting
• You have a good answer to why you’re the right fit for the company
• You have impeccable speaking and writing skills

Use your cover letter to showcase that you have all the signs that a consulting firm looks for in a candidate. This will set you apart from the rest of the candidates.

2. Link Cover Letter To Resume

Your cover letter should complement your resume and strengthen your candidacy.

Start the cover letter with unique experiences and skills to hook the recruiter’s interests.

In resumes, there is less space to explain anything to the recruiter. You can complement it by going into detail about your achievements and skills in the cover letter.

Here are some points consulting firms look for in a consulting cover letter:

• Big brand name: If you are from a reputed university or worked with reputed brands
• Good Academic Performance: 3.5+ GPA
• Leadership experience and good communication skills
• Excellent Analytical Skills
• The ratio of your accomplishments and career year: the more experience you have, the more accomplishments you should get

3. Don’t Use a Standard Cover Letter Template

Writing a cover letter is difficult. It takes a lot of contemplating and self-reflection to make it right. You have to edit and rewrite the cover letter multiple times to make it interesting.

Some candidates try to use standardized cover letter templates to avoid the pain of writing a cover letter.

This is a big mistake, mainly if you apply to prestigious consulting firms. The recruiters in these organizations are experienced in identifying a standard cover letter.

Don’t write a consulting cover letter for the sake of it. Write the cover letter to make each sentence count and help you get closer to your dream job.

4. Use Evidence-based Storytelling

Everyone loves a good story. And in your cover letter as well, you should tell the story of your experience, don’t list down your skills and accomplishments without any context.

Demonstrate how various experiences have given you certain skills that nobody has.

For example, instead of saying you have led marketing campaigns in your past organizations, you can say that You’ve managed a marketing budget of $50,000 and coordinated with the content team to launch two successful campaigns and generated $5mn sales.

This is evidence-based storytelling, and this gives more context to the recruiter about your experience and helps them evaluate your skills.

5. Avoid Repeating Things on Your Cover Letter

Your cover letter and resume go hand in hand — they should complement each other, but they should not be the same.

You can reference elements of your resume but focus on aspects that aren't covered very well there or put a different spin on things, so it's still interesting for them to read about it again.

6. Pick Your Best Stories And Accomplishments

A cover letter is an opportunity to tell great stories from your work experience that are relevant to the consulting firm you're applying to.

If you have accomplishments, such as helping previous employers save money or increase profits, put these front and center where hiring managers won't miss them. Don't just list your skills — explain how they helped your previous employers meet their goals.

However, make sure to include only 2-3 such stories. And keep them short and crisp. Nobody has the time to read through a 2-page cover letter.

7. Quantify Your Results and Impact

Consulting firms want to know that you have the potential to deliver results for their clients — so make sure you mention how much impact or value you've created in past jobs or internships. For example: "I helped ABC Company reduce its customer service costs by 20%." Or: "I generated $100K in annual savings for XYZ Company through process improvement initiatives."

8. Keep Your Cover Letter Crisp

Many consulting firms get hundreds, if not thousands, of applications for each job opening. It's important to keep your cover letter as brief as possible so that recruiters don't lose interest.

Keep your cover letter to a maximum of one page. The most successful cover letters have three identifiable sections: who you are, why you are applying and why the firm should hire you. This can be covered in three paragraphs or about 300 words.

9. Namedrop Employees You Have Talked to

If there is someone at the firm who referred you or whom you have spoken to about this position, mention them by name in your cover letter, preferably in the first paragraph. This will help the reader to associate your application with that particular employee. It will also help if that person has put in a good word for you!

10. Double-check You're Addressing The Cover Letter Properly

Address the right firm. Take the time to research the firm and make sure your cover letter is addressed to the right person.

Most firms will have information on their websites about who is in charge of recruiting.

The more personal you can make the cover letter, the better for you.

Failing to address your cover letter correctly may be discarded without even being read.

Here’s a Management Consulting Cover Letter Sample For Your Reference:

Frequently asked questions:, do all consulting firms require cover letter.

Most consulting firms keep cover letters as an optional document. However, you must add your cover letter with your resume to distinguish yourself from other candidates. Writing a unique cover letter can help you stand out from the crowd.

What if The Cover Letters are Optional?

Consulting firms like McKinsey and BCG have made their cover letters optional.

It certainly helps the candidates with strong resumes to get out of the hassle of creating a cover letter. However, if you have some red flags on your resume, such as a low GPA or an employment gap, you should write a cover letter to explain these potential red flags to the recruiters and increase your chances of getting hired.

Key Takeaways

Writing a consulting cover letter doesn’t have to be complicated. Just remember the following tips:

• Write a proper cover letter header and ensure that you are not making any mistakes in your contact information
• Always start the cover letter with a proper and professional salutation
• The first paragraph of the consulting cover letter should hook the recruiter to read the whole cover letter
• In the second paragraph, explain your experiences and show why you are the perfect candidate for the job
• Always end the consulting cover letter with a call to action

If you want to create a consulting cover letter, go to the Hiration Cover Letter Builder tool and pick from 20+ consulting cover letter templates to make an excellent one for yourself.

If you have further questions, reach out to us at [email protected] , and we will be happy to help you out.

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Consulting Cover Letter Samples & Examples That Worked in 2024

Crafting an impressive consulting cover letter is your key to unlocking a highly rewarding role, where you can provide detailed analyses, expert insights, and strategic business recommendations.

We'll be your guide, offering important tips, illustrating via meaningful examples, and even suggesting accessible templates to make your journey into the realm of consultancy a smoother ride.

In this guide, we'll cover everything you need to know about writing a cover letter as a consultant. Keep reading to learn about:

• Crafting a well-formatted consultant cover letter header & headline
• Creating a personalized greeting for your consultant cover letter
• Writing an engaging & eye-catching consultant cover letter introduction
• Showing your professional value as a consultant with accomplishments
• Ending your consultant cover letter with a powerful closing statement
• Accessing the best resources for job-seeking consultants

Still looking for a job? These 100+ resources will tell you everything you need to get hired fast.

1. Write a well-formatted consultant cover letter header & headline

The first two components to craft on your cover letter are your header and headline.

A cover letter header is a short block of text found most commonly in the upper left corner of the document that includes all the necessary applicant and company information. As for the cover letter headline , this is a brief title statement that helps to lead into the rest of the letter.

To better demonstrate how to format each of these elements, below are more in-depth explanations and examples of each:

Formatting the header

Your cover letter header can vary in format, style, and order of information. Some applicants will choose to include their name in larger font at the very top of the header, while others will create a more letter-style address in the header.

Regardless of what format you opt for, your header should always include:

• The name of the company (& department, when applicable) you are applying for
• Your name and professional title
• Your contact information (phone number, email address, etc.)

Here is an example of a letter-style header on a consultant’s cover letter

To: Carhill Business Partners, Consulting Department From: Joe King , Business Consultant (123) 456-7890 | [email protected] | linkedin.com/in/joe-king

Writing the headline

When writing the headline for your consultant cover letter, you should consider how journalists use headlines and article titles to grab the attention of readers. Your headline should be eye-catching, while also offering an accurate preview of the information to come.

In your headline, you should always use a keyword related to the position, an eye-catching number or trigger word, a powerful adjective or verb, and a promise.

Here is an example of an effective headline from a consultant’s cover letter

My 3 Negotiation Abilities that Make Me the Perfect Consultant for Your Company

Trigger Word/Number : My 3 Negotiation Abilities Keyword: Consultant Adjective: Perfect Promise: For Your Company – this addition at the end of the headline indicates to the employer that you will go beyond simply describing your skills by also relating them to the specific needs of the employer’s business.

Let your cover letter write itself — with AI!

2. create a personalized greeting for your consultant cover letter.

Whenever you write a greeting on a consultant cover letter, it is crucially important to create a personalized greeting that addresses a specific person or department within the company.

By doing so, you show the employer that you not only have excellent attention to detail but also that you have taken the time to thoroughly research their company beforehand.

In the event that you are unable to uncover a specific person or department that will be reviewing your application, try out one of the following alternatives:

To the [Company Name] Team

To the [Company Name] Hiring Manager

3. Build an engaging consultant cover letter introduction

By the time an employer reaches the introductory paragraph of your cover letter, you should have already hooked their attention with the headline and greeting. To keep this attention intact, include the following details in your introduction:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible)

Here is an example to help demonstrate how to write a consultant cover letter introduction

To the [Company Name] Hiring Manager,

I am writing to you today to apply for the open Consultant position after receiving a recommendation to do so by your company’s VP, Jane Doe. As a Consultant with over 6 years of experience in the financial industry, I am certain I will bring a high level of professionalism and excellence to this role and your company.

Find out your resume score!

4. Show your professional value as a consultant with accomplishments

Once the introduction of your consultant cover letter is squared away, it’s time to provide a more in-depth look into your qualifications in the body paragraphs of your letter. A strong cover letter will typically contain between 2 to 4 body paragraphs that answer the following questions:

• What excites you about working at this company?
• What do you hope to learn from working at this company?
• What accomplishments or qualifications make you stand out as an applicant?
• What key skills do you possess that are relevant to the position?

Providing quantifiable accomplishments is particularly effective in a cover letter, as this gives the employer real-life examples of the value you can provide to their business.

Here is an example of how to describe an accomplishment in a consultant cover letter

As the Digital Transformation Consultant for [Former Employer], I assisted more than 50 companies in the development and implementation of strategies to improve their digital infrastructure and online presence. In turn, these partnerships increased annual sales by an average of 30% annually for my former employer. 

5. End your consultant cover letter with a powerful closing statement

The conclusion of your consultant cover letter should be just as compelling as the introduction. To create a powerful closing statement, you should include:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Here is an example of a strong closing statement from a consultant cover letter

Thank you for taking the time to read my cover letter and consider my application. As your new Consultant, I am certain I can elevate your business partnerships and increase your sales according to your company’s high standards of quality. To best reach me, call (123) 456-7890 any weekday during normal business hours.

If I do not hear from you within a week, I will reach out to touch base regarding my application. 

Appreciatively,

[Applicant Name]

Follow this cover letter outline for maximum success.

6. Top resources for job-seeking consultants

Exploring the job market for consultants might seem daunting, but with the right tools and resources, you'll find your way. Here are some top recommendations:

• Job platforms:  Websites like Glassdoor and Indeed offer an abundance of job postings, customizable search options, and critical alerts for new opportunities.
• Professional networking sites:   LinkedIn stands out in this category. Beyond networking, it's a hub filled with job listings, industry-related content, and helpful groups to join discussions and stay informed. What's more, you can turn your LinkedIn profile into a polished resume within a few seconds.
• Industry-specific job boards:  Certain websites cater to specific industries, such as Dice for tech consultants or Idealist for non-profit consulting roles. Exploring these can narrow down your search to targeted opportunities.
• Company career pages:  Never underestimate the power of direct applications. Websites of companies you're interested in likely have a careers section with job postings.
• Career counseling services:  Many universities, and some private organizations, offer career counseling services. They can provide individualized advice, resume and cover letter reviews, interview practice, and more.
• Job search engines and aggregators:  Google for Jobs , SimplyHired , and others pull postings from multiple sources to save you from visiting each site individually.
• Recruitment agencies:  Firms like Robert Half or Michael Page specialize in placing candidates in jobs. They often have relationships with companies seeking consultants and can help match you to suitable openings.

Armed with these resources, your consulting job search becomes a planned mission instead of a scattered ordeal.

Note: These aren't replacements for a compelling consulting cover letter and a strategic networking approach, but support tools on your professional journey.

Consulting Cover Letter FAQ

The recommended structure includes an opening salutation, an introductory paragraph, one to two body paragraphs explaining your qualifications and how they match the job requirements, followed by a conclusion and formal closing.

The golden rule is to keep it concise. Aim for no more than one page, and certainly no more than 400 words. Remember, hiring managers review several cover letters; short and impactful will get the job done.

Avoid using a one-size-fits-all cover letter for all your job applications. Tailor-make each letter to suit the specific position and company. Mirror the language in the job description and demonstrate how your skills and experiences align with the role.

Absolutely. Keywords can act as a bridge between the employer's needs and your skills. They can also dutifully serve as trackers for applicant tracking systems. Identify the keywords in the job description — like 'team player', 'analytical skills', or 'project management' — and integrate them into your letter where relevant.

If you know the hiring manager's name, address them directly (for example, "Dear Ms. Johnson"). If you don't know their name, it's better to opt for a generic, yet professional greeting like "Dear Hiring Manager" or "Dear Consulting Team".

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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How to Write the Perfect Consulting Cover Letter (McKinsey, BCG, Bain)

Last Updated on March 26, 2024

Crafting an exceptional consulting cover letter can significantly elevate your application in the highly competitive consulting industry. Statistics reveal a startling reality: only about 1-3% of applicants secure an offer from top-tier consulting firms like McKinsey , BCG , and Bain . This underscores the crucial role of a solid consulting job application strategy, particularly the cover letter and resume, in surpassing the initial screening phase, which is a great hurdle where up to 75% of hopefuls are filtered out.

Your journey through the rigorous consulting application process typically begins with networking and securing a referral. However, what truly sets your application apart is a well-structured, compelling consulting cover letter. This initial impression can be a decisive factor in advancing to the next stages, including aptitude tests and interviews.

How can you make sure to belong to the 25% that progress to the aptitude tests and interviews?

In this consulting firm application guide, we delve into the intricacies of crafting a cover letter that resonates with top consulting firms. We cover exactly that and answer all your questions related to:

• Why you should not underestimate the importance of the cover letter (but also not overestimate it)
• Structuring your cover letter for consulting firms
• Guidelines on what to include in a consulting firm application for a standout cover letter
• How you should design the cover letter
• What pitfalls and common mistakes you should avoid

The Purpose of Your Consulting Cover Letter

First things first. The cover letter is important but most sources overestimate its importance. If you were to rank it in order of importance for an interview invitation it would look like this:

• Resume . This is your gateway to the consulting world. Crafting a consulting resume showcasing your experiences and skills is essential for opening doors at prestigious firms like McKinsey, BCG, and Bain. It’s the first touchpoint that narrates your professional journey.
• Referrals . Networking for consulting jobs and leveraging referrals can significantly enhance your application. A robust network , comprising varied sources and higher-ups, lends credibility and warrants a more attentive review of your application. In certain cases, strong referrals can even balance out minor gaps in your resume.
• Cover letter. If recruiters spend 20 seconds per resume, how much time do you think they will spend on a 1-page wall of text? You guessed it…yet that is exactly the reason why you should put effort into the creation of it. You need to make sure that your story transpires within a short amount of time. Doubts from the resume can be eliminated, and stories and skills that are especially relevant can be highlighted.

Understanding the essential components of a consulting job application is crucial for success.

While the resume is a chronological display of your experience and skills, the cover letter tells a more personal story to answer three core questions:

• Personal Fit (Why are you a good candidate?): Highlight why you’re an ideal candidate, weaving in stories and skills that align with the consulting ethos.
• Passion for Consulting (Why do you want to work in consulting?): Demonstrate your enthusiasm for the field and articulate your understanding of its dynamics.
• Firm-Specific Aspirations (Why do you want to work for this firm?): Detail why you’re choosing a particular firm, aligning your career goals with their values and culture.

Lastly, the cover letter is your chance to demonstrate two meta-skills. It is more than just a narrative. It’s a testament to your ability to:

• Draft Professional Documents : Showcasing your skill in creating well-structured, formal documents.
• Communicate Effectively : The ability to convey your thoughts concisely and compellingly, in a manner that resonates with the consulting world’s preference for clarity and brevity.

Crafting a compelling consulting resume and cover letter is key. Get the help you need to transform your consulting application into a success.

Crafting the Ideal Structure and Content

How to stand out in the consulting job application process?

A standout consulting cover letter is a crucial component of your application, particularly for coveted roles at MBB ). In general, a cover letter needs to consist of three parts:

Introduction: A Compelling Opening (1 short paragraph)

• Purpose : Kickstart your cover letter with an engaging introduction that grabs the attention of recruiters or consultants.
• Key Elements : Clearly state the consulting role you’re targeting, the preferred office location, and any crucial networking references. This opening serves as a crucial first impression, setting the tone for your application.

Body: Demonstrating Fit and Passion (3 paragraphs)

• Your Candidacy : This is where you shine, linking your unique experiences and skills to the role’s requirements. Adopt a storytelling approach, sharing 2-4 impactful narratives that encompass both your educational and professional journeys. Focus on moments that define you as an outstanding candidate, like leading significant initiatives or unique personal achievements. This is the core of the cover letter and should link your personal experience and skills with the demands of the role. Move into storytelling mode and describe how different experiences prepared you for the role you are applying for. It is especially important in this highlight-reel to celebrate and quantify your successes. You need to make sure to incorporate stories that make you a memorable character (”Ah Sarah, she was the one biking through South America with a tent, raising money for charity.”).
• Your Drive for Consulting : Second, discuss why consulting is the best industry for you to work in. Connect your past experiences to the core competencies of consulting. Link your experience and skills to the type of work and qualities needed in consulting. This could include leadership roles, analytical projects, or impactful community work. Emphasize how these experiences align with the demanding yet rewarding nature of consulting, including aspects like diverse project work, talented and exceptional colleagues, steep learning curves, and early-career impact.
• Your Desire for MBB : Third, discuss why you want to work for the respective consulting firm. Tailor this section to the specific firm and highlight 2-4 aspects of the firm that resonate with you, such as their project diversity, professional development opportunities, or their esteemed reputation. Personalize this part by referencing any interactions or insights about the firm from your network or research.

Conclusion: A Strong Closure (1 short paragraph)

• Summarization : Conclude with a concise summary of your motivation and suitability for the role. Reaffirm your enthusiasm and readiness to contribute to the firm, keeping the tone professional and earnest.

Creating the Content for Your Cover Letter

When structuring your consulting cover letter, a strategic approach is to directly align it with the specific characteristics that your target firm values in candidates.

For instance, if you’re aiming for McKinsey, visit the values and purpose statement on their website to understand precisely what they seek in prospective consultants. McKinsey, like every consulting firm, has a set of core values driving their recruitment process, such as problem-solving skills, leadership abilities, a track record of delivering innovation, and a passion for the work.

In crafting your cover letter, it’s essential to weave the key attributes sought by your target consulting firm intelligently throughout the narrative. For instance, incorporating McKinsey cover letter tips can significantly improve your chances. Applying BCG application advice and tips for a successful BCG consulting application, each paragraph should be centered around a specific characteristic valued by Boston Consulting Group. Finally, adhering to the Bain cover letter structure and the best practices for Bain consulting cover letters is essential for crafting a standout consulting cover letter that grabs attention.

Identify moments from both your professional and personal life that vividly demonstrate these attributes, selecting the most compelling instance if you have several to choose from.

This table provides a more detailed overview of what each top consulting firm looks for in cover letters, along with tailored tips for success that reflect their unique values and expectations.

For each attribute, construct a narrative that outlines the context of the experience, your specific actions, and the measurable outcomes, ensuring to quantify these achievements when possible. This strategic approach seamlessly integrates the reasons why you are an ideal candidate for firms like McKinsey, Bain, or BCG, thereby eliminating the need for an explicit statement. Your stories will implicitly convey your suitability for the role. When addressing the question of “Why consulting?”, a brief mention suffices as your examples will have already demonstrated your comprehension of the consulting industry’s requisites.

This technique is particularly advantageous for those with unique backgrounds or for experienced professionals, as it distinctly showcases how their experiences align with the firm’s values and expectations.

Example of a Consulting Cover Letter

Dear [Hiring Manager’s Name],

I am writing to express my interest in the [specific consulting role] at McKinsey & Company in the [city] office. Having been referred by [Referral’s Name], a [Position] at your firm, I am enthusiastic about the opportunity to contribute to the innovative work McKinsey is known for.

My journey in consulting began unconventionally, as a leader in a non-profit organization, where I spearheaded a project to increase educational access in underprivileged areas. This experience, combined with my MBA from [University Name], has equipped me with a unique blend of grassroots-level impact understanding and strategic business acumen. Notably, leading a team to develop a sustainable funding model, we enhanced educational outreach by 150% within two years, demonstrating my ability to drive significant results in challenging environments. In my recent role at [Your Current/Previous Company], I navigated complex stakeholder environments to deliver a pivotal market expansion strategy, leading to a 30% increase in market share. This experience honed my analytical skills and ability to deliver actionable insights under pressure, qualities I understand are paramount at McKinsey.

The dynamic nature of consulting, with its diverse project work and intellectually stimulating environment, deeply resonates with me. The prospect of working alongside and learning from some of the brightest minds is particularly appealing, as is the opportunity to have a tangible impact early in my career. My experiences have prepared me to thrive in such a setting, where every day presents a new challenge and learning opportunity.

McKinsey’s commitment to delivering innovative solutions and its unparalleled professional development programs are key factors that draw me to your firm. The firm’s global impact and leadership in tackling complex business and societal challenges align perfectly with my professional goals and values.

In conclusion, I am excited about the possibility of joining McKinsey & Company and am confident in my ability to make a meaningful contribution. My background in leading impactful initiatives and delivering results in complex environments, coupled with my passion for continuous learning and growth, make me a well-suited candidate for the [specific role]. Thank you for considering my application. I look forward to the opportunity to discuss how my experiences and skills align with McKinsey’s needs and ambitions.

[Your Name]

Formatting Your Consulting Cover Letter: A Professional Blueprint

A well-formatted cover letter not only reflects your professionalism but also your attention to detail – key traits in the consulting world. Here’s how to structure your letter to meet the industry’s standard formatting requirements:

• Header with Personal Information : At the top, include your name and address. This can be aligned to the left, right, or centered for a balanced look.
• Recipient’s Address : Directly below your information, list the recipient’s details on the left-hand side. This should include the name and address of the consulting firm or the specific individual you’re addressing.
• Date : Place the date on the right-hand side of the page. Remember to spell out the month for clarity (e.g., “1 April 2024” in the UK format or “April 1, 2024” in the US format).
• Reference Number (if applicable) : If your application has a specific reference number, include it on the left-hand side, such as “Ref: Job Application XYZ123”.
• Salutation : Begin your letter with a proper salutation, addressing the recipient respectfully.
• Closing : Conclude your letter with a formal sign-off like “Yours sincerely” (UK) or “Best regards”, “Sincerely”, or “Sincerely yours” (US).
• Signature : Below the closing, leave space for your handwritten signature, followed by your typed name.
• Enclosures : If you’re including additional documents, list them under “Enclosures:” at the bottom of the letter.
• Typography and Margins : Use a standard font size (12) and a professional font like Times New Roman. Maintain standard margins and avoid overcrowding the page to enhance readability.

Following these formatting guidelines, your cover letter will not only look professional but also demonstrate your ability to communicate effectively in a business environment, a critical skill in consulting. The cover letter is not the time for experiments and by sticking to the generally agreed upon guidelines, you will facilitate the work of the recruiters.

Essential Pitfalls to Avoid in Your Consulting Cover Letter

Crafting an impactful cover letter for a consulting role involves not just highlighting your strengths but also avoiding common mistakes. Here’s a checklist highlighting cover letter mistakes to avoid in consulting, ensuring you steer clear of common pitfalls:

• Avoid Introducing Unfamiliar Information : Ensure that every degree, job, or skill mentioned in your cover letter is also present in your resume. Consistency is key.
• Eliminate Redundant Information : Your cover letter should not merely repeat what’s in your resume. Instead, it should complement and expand upon it.
• Adhere to the One-Page Rule : A concise, one-page cover letter is a standard in the industry. Exceeding this length can diminish the impact of your message.
• Foster a Personal Connection : Strive to establish a personal link with the firm or the recruiter. Mention referrals or specific interactions with the firm or individuals to make your application more relatable.
• Back Up Your Claims : Any skill or achievement you mention should be substantiated with a relevant story or example. This adds credibility to your assertions.
• Relevance is Crucial : Focus on experiences and skills that are directly relevant to the consulting role. Irrelevant emphasis can dilute the strength of your application.
• Incorporate Storytelling : Use storytelling to vividly bring out your experiences and skills. This makes your application memorable and engaging.
• Customize for the Firm : Tailor your cover letter to reflect your knowledge of and alignment with the firm’s values, culture, and unique selling points (USP).
• Be Cautious with Templates : Avoid the blunder of using incorrect company names or information, a common mistake when using a generic template for multiple applications.
• Prioritize Proofreading : Grammar, spelling, and typographical errors can significantly undermine your professionalism. Meticulous proofreading is essential.

By diligently avoiding these common errors, you can ensure that your consulting cover letter not only showcases your qualifications but also demonstrates your attention to detail and your understanding of what makes a successful consulting application.

Crafting Your Consulting Cover Letter: A Step-by-Step Process

Creating a standout cover letter for a consulting position is a meticulous process that benefits from careful planning and thoughtful revision. Here’s a guide to crafting yours:

• Structure Planning : Begin by organizing the high-level structure of your cover letter. Use the recommended format of introduction, body, and conclusion to ensure a coherent flow.
• Detail Gathering : Compile all the necessary information you wish to include, such as specific names, references, dates, and pertinent anecdotes or experiences.
• Initial Drafting with Bullet Points : Start by writing a first draft in bullet points. This helps in laying out your ideas succinctly and focusing on key points without getting bogged down by details.
• Seek Initial Feedback : Share this bullet-point draft with a friend, mentor, or colleague. Constructive feedback at this early stage can be invaluable in shaping the direction and content of your cover letter.
• Expand to Full Paragraphs : Transform your bullet points into well-crafted paragraphs. This is where you begin to add depth to your narrative, ensuring each section flows logically into the next.
• Further Feedback and Refinement : Seek additional feedback on this more developed version. Use the insights gained to fine-tune your message, ensuring it aligns with the principles of effective, concise consulting communication.
• Consistency Check with Resume : Ensure that your cover letter complements your resume. It should add to, not repeat, what is in your resume, providing a fuller picture of your qualifications and fit for the role.
• Concise and Clear Writing : “Trim the fat” by eliminating unnecessary words or phrases. Aim for clarity and brevity in your sentences, ensuring each word adds value to your message.
• Formatting Adjustments : Fine-tune the formatting to adhere to professional standards – one page, legible font (like Times New Roman), appropriate font size (typically 12), and correct formalities (such as your name and address).
• Meticulous Proofreading : Use tools like MS Word for an initial grammar and spell check. Then, carefully proofread your cover letter multiple times. It’s also wise to have someone else review it, providing a fresh perspective on both content and form.

With this process, you can develop a compelling and polished consulting cover letter that effectively communicates your strengths and fit for the consulting role you are aspiring to.

Does McKinsey Require a Cover Letter?

How to write a cover letter for a McKinsey consulting position is one of the most common questions I receive.

When it comes to McKinsey & Company, the requirement for a cover letter in your application may not be as stringent as you might think. In most McKinsey offices worldwide, submitting a cover letter is an optional part of the application process. This means that including one does not significantly influence the overall assessment of your application.

However, this doesn’t imply that a cover letter is without merit. If you’ve already crafted a compelling cover letter for applications to other firms, it’s advisable to tailor it specifically for McKinsey. Adjust key details such as the referral source, the targeted office location, the role you’re applying for, and the company’s name. This personalized touch demonstrates your genuine interest in McKinsey and your attention to detail.

Additionally, it boils down to how well your resume speaks for itself. If your resume already paints a clear picture of you as a prime candidate for a firm like McKinsey, then a cover letter might not be necessary. Here are some key indicators that your resume is doing the talking for you:

• Outstanding Academic Record : A high GPA always catches the eye.
• Core School Credentials : Graduating from or attending a school regularly visited by the firm ( a target school ) for recruitment gives you an edge.
• Relevant Educational Background : Degrees like an undergrad in business or economics, or an MBA, align well with what consulting firms look for.
• Solid Evidence of Key Skills : If your resume vividly showcases your leadership, teamwork, and problem-solving abilities through work and volunteer experiences, you’re on the right track.

However, if you feel your resume might leave some room for doubt about your suitability for the consulting world, or the firm specifically, then adding a cover letter can bolster your application. This is your chance to fill in any gaps and directly communicate why you’re a great fit for both the industry and the firm. Think of the cover letter as your personal advocate, underlining your potential and passion for the role.

It’s important to note, though, that the cover letter might not be a focal point during the interview stages. The consultants conducting your case interviews and Personal Experience Interviews (PEIs) typically do not review cover letters as part of their interview preparation. Therefore, while including a well-tailored cover letter can add a polished edge to your application, it’s unlikely to be a discussion point in your interviews.

Elevate Your Consulting Application with Our Expertise

Are you aiming for a breakthrough in your consulting career with firms like McKinsey, BCG, Bain or any other consulting firm? Our specialized cover letter and resume services are here to guide you through this critical phase. With our team’s background as former consultants and application screeners at McKinsey, we bring insider knowledge to your application process. We’ve scrutinized hundreds of applications, granting us unique insights into what truly makes a candidate stand out.

Tailored Guidance for Standout Applications

• Comprehensive Resources : Dive into our extensive guides and templates specifically designed for crafting the ideal consulting resume and cover letter. These resources are tailored to meet the expectations of the top consulting firms.
• In-Depth Exploration : We delve deeply into every facet of crafting a winning consulting resume and cover letter. Our materials provide you with the essential stories, phrases, and keywords that capture the attention of consulting recruiters.
• Efficiency in Preparation : Our ready-to-use samples and templates are designed not just for effectiveness but also to streamline your preparation process significantly.

Personalized Document Writing and Review

• Hand-Crafted Excellence : In addition to our guides and templates, we offer a personalized screening service. Here, we write, review, and fine-tune your resume and cover letter, ensuring they are tailored to perfection for your dream consulting role.
• Editing Services : Benefit from our editing services, where we refine your documents to align with the high standards of firms like McKinsey, BCG, and Bain. We focus on enhancing your story, ensuring your skills and experiences resonate with consulting recruiters.

Let us help you create application documents that not only meet the high standards of top consulting firms but also reflect your unique strengths and aspirations.

Consulting Cover Letter FAQ

Navigating the consulting application process can be daunting, especially when it comes to creating a cover letter that stands out to prestigious firms like McKinsey, BCG, and Bain. A well-crafted cover letter can significantly elevate your application, making you a memorable candidate. To help you on this journey, we’ve compiled a list of frequently asked questions with concise answers to guide you in crafting an effective consulting cover letter.

What makes a consulting cover letter stand out to firms like McKinsey, BCG, and Bain? A cover letter that tells a compelling narrative, demonstrates your unique value, aligns with the firm’s values, and showcases your problem-solving and leadership abilities will stand out.

What are common pitfalls to avoid in a consulting cover letter? Avoid being vague, reiterating your resume, typos, and generic statements not tailored to the specific firm.

Can a strong cover letter compensate for gaps in my resume? Yes, a persuasive cover letter can highlight your strengths and contextualize any gaps, demonstrating your potential value to the firm.

How should I structure my cover letter for a consulting firm? Your cover letter should have a clear introduction, body paragraphs that detail your suitability for the role, and a concise conclusion.

What specific skills should I highlight in my consulting cover letter? Emphasize leadership, analytical abilities, problem-solving, teamwork, and any specific skills relevant to the consulting role.

How can I showcase my passion for consulting in my cover letter? Illustrate your enthusiasm through examples of past experiences, explaining why consulting excites you and how you’ve pursued this passion.

Is it necessary to customize my cover letter for each consulting firm? Absolutely, personalizing your cover letter for each firm shows you’ve done your research and are genuinely interested in what makes each firm unique. Also, highlight contacts in the target firms you have interacted with.

What are the key differences between a resume and a cover letter for consulting jobs? A resume outlines your qualifications and experiences, while a cover letter provides a narrative that connects your background to the specific consulting role, demonstrating fit and passion.

Crafting a cover letter that addresses these aspects with clarity and confidence can make a significant difference in your application’s success. Your cover letter is not just a formality but a powerful tool to tell your story and express your enthusiasm for the consulting career path.

Join the Conversation

We hope this guide has illuminated the path to crafting your standout consulting cover letter, whether you’re aiming for McKinsey, BCG, Bain, or any other prestigious firm.

Do you have any questions about the application process, or would you like to share your own tips and experiences? Please, don’t hesitate to ask questions or leave your comments below.

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Florian spent 5 years with McKinsey as a senior consultant. He is an experienced consulting interviewer and problem-solving coach, having interviewed 100s of candidates in real and mock interviews. He started StrategyCase.com to make top-tier consulting firms more accessible for top talent, using tailored and up-to-date know-how about their recruiting. He ranks as the most successful consulting case and fit interview coach, generating more than 500 offers with MBB, tier-2 firms, Big 4 consulting divisions, in-house consultancies, and boutique firms through direct coaching of his clients over the last 3.5 years. His books “The 1%: Conquer Your Consulting Case Interview” and “Consulting Career Secrets” are available via Amazon.

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