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Primary Research: What It Is, Purpose & Methods + Examples

As we continue exploring the exciting research world, we’ll come across two primary and secondary data approaches. This article will focus on primary research – what it is, how it’s done, and why it’s essential.

We’ll discuss the methods used to gather first-hand data and examples of how it’s applied in various fields. Get ready to discover how this research can be used to solve research problems , answer questions, and drive innovation.

What is Primary Research: Definition

Primary research is a methodology researchers use to collect data directly rather than depending on data collected from previously done research. Technically, they “own” the data. Primary research is solely carried out to address a certain problem, which requires in-depth analysis .

There are two forms of research:

Primary Research
Secondary Research

Businesses or organizations can conduct primary research or employ a third party to conduct research. One major advantage of primary research is this type of research is “pinpointed.” Research only focuses on a specific issue or problem and on obtaining related solutions.

For example, a brand is about to launch a new mobile phone model and wants to research the looks and features they will soon introduce.

Organizations can select a qualified sample of respondents closely resembling the population and conduct primary research with them to know their opinions. Based on this research, the brand can now think of probable solutions to make necessary changes in the looks and features of the mobile phone.

Primary Research Methods with Examples

In this technology-driven world, meaningful data is more valuable than gold. Organizations or businesses need highly validated data to make informed decisions. This is the very reason why many companies are proactive in gathering their own data so that the authenticity of data is maintained and they get first-hand data without any alterations.

Here are some of the primary research methods organizations or businesses use to collect data:

1. Interviews (telephonic or face-to-face)

Conducting interviews is a qualitative research method to collect data and has been a popular method for ages. These interviews can be conducted in person (face-to-face) or over the telephone. Interviews are an open-ended method that involves dialogues or interaction between the interviewer (researcher) and the interviewee (respondent).

Conducting a face-to-face interview method is said to generate a better response from respondents as it is a more personal approach. However, the success of face-to-face interviews depends heavily on the researcher’s ability to ask questions and his/her experience related to conducting such interviews in the past. The types of questions that are used in this type of research are mostly open-ended questions . These questions help to gain in-depth insights into the opinions and perceptions of respondents.

Personal interviews usually last up to 30 minutes or even longer, depending on the subject of research. If a researcher is running short of time conducting telephonic interviews can also be helpful to collect data.

2. Online surveys

Once conducted with pen and paper, surveys have come a long way since then. Today, most researchers use online surveys to send to respondents to gather information from them. Online surveys are convenient and can be sent by email or can be filled out online. These can be accessed on handheld devices like smartphones, tablets, iPads, and similar devices.

Once a survey is deployed, a certain amount of stipulated time is given to respondents to answer survey questions and send them back to the researcher. In order to get maximum information from respondents, surveys should have a good mix of open-ended questions and close-ended questions . The survey should not be lengthy. Respondents lose interest and tend to leave it half-done.

It is a good practice to reward respondents for successfully filling out surveys for their time and efforts and valuable information. Most organizations or businesses usually give away gift cards from reputed brands that respondents can redeem later.

3. Focus groups

This popular research technique is used to collect data from a small group of people, usually restricted to 6-10. Focus group brings together people who are experts in the subject matter for which research is being conducted.

Focus group has a moderator who stimulates discussions among the members to get greater insights. Organizations and businesses can make use of this method, especially to identify niche markets to learn about a specific group of consumers.

4. Observations

In this primary research method, there is no direct interaction between the researcher and the person/consumer being observed. The researcher observes the reactions of a subject and makes notes.

Trained observers or cameras are used to record reactions. Observations are noted in a predetermined situation. For example, a bakery brand wants to know how people react to its new biscuits, observes notes on consumers’ first reactions, and evaluates collective data to draw inferences .

Primary Research vs Secondary Research – The Differences

Primary and secondary research are two distinct approaches to gathering information, each with its own characteristics and advantages.

While primary research involves conducting surveys to gather firsthand data from potential customers, secondary market research is utilized to analyze existing industry reports and competitor data, providing valuable context and benchmarks for the survey findings.

Find out more details about the differences:

1. Definition

Primary Research: Involves the direct collection of original data specifically for the research project at hand. Examples include surveys, interviews, observations, and experiments.
Secondary Research: Involves analyzing and interpreting existing data, literature, or information. This can include sources like books, articles, databases, and reports.

2. Data Source

Primary Research: Data is collected directly from individuals, experiments, or observations.
Secondary Research: Data is gathered from already existing sources.

3. Time and Cost

Primary Research: Often time-consuming and can be costly due to the need for designing and implementing research instruments and collecting new data.
Secondary Research: Generally more time and cost-effective, as it relies on readily available data.

4. Customization

Primary Research: Provides tailored and specific information, allowing researchers to address unique research questions.
Secondary Research: Offers information that is pre-existing and may not be as customized to the specific needs of the researcher.
Primary Research: Researchers have control over the research process, including study design, data collection methods, and participant selection.
Secondary Research: Limited control, as researchers rely on data collected by others.

6. Originality

Primary Research: Generates original data that hasn’t been analyzed before.
Secondary Research: Involves the analysis of data that has been previously collected and analyzed.

7. Relevance and Timeliness

Primary Research: Often provides more up-to-date and relevant data or information.
Secondary Research: This may involve data that is outdated, but it can still be valuable for historical context or broad trends.

Advantages of Primary Research

Primary research has several advantages over other research methods, making it an indispensable tool for anyone seeking to understand their target market, improve their products or services, and stay ahead of the competition. So let’s dive in and explore the many benefits of primary research.

One of the most important advantages is data collected is first-hand and accurate. In other words, there is no dilution of data. Also, this research method can be customized to suit organizations’ or businesses’ personal requirements and needs .
I t focuses mainly on the problem at hand, which means entire attention is directed to finding probable solutions to a pinpointed subject matter. Primary research allows researchers to go in-depth about a matter and study all foreseeable options.
Data collected can be controlled. I T gives a means to control how data is collected and used. It’s up to the discretion of businesses or organizations who are collecting data how to best make use of data to get meaningful research insights.
I t is a time-tested method, therefore, one can rely on the results that are obtained from conducting this type of research.

Disadvantages of Primary Research

While primary research is a powerful tool for gathering unique and firsthand data, it also has its limitations. As we explore the drawbacks, we’ll gain a deeper understanding of when primary research may not be the best option and how to work around its challenges.

One of the major disadvantages of primary research is it can be quite expensive to conduct. One may be required to spend a huge sum of money depending on the setup or primary research method used. Not all businesses or organizations may be able to spend a considerable amount of money.
This type of research can be time-consuming. Conducting interviews and sending and receiving online surveys can be quite an exhaustive process and require investing time and patience for the process to work. Moreover, evaluating results and applying the findings to improve a product or service will need additional time.
Sometimes, just using one primary research method may not be enough. In such cases, the use of more than one method is required, and this might increase both the time required to conduct research and the cost associated with it.

Every research is conducted with a purpose. Primary research is conducted by organizations or businesses to stay informed of the ever-changing market conditions and consumer perception. Excellent customer satisfaction (CSAT) has become a key goal and objective of many organizations.

A customer-centric organization knows the importance of providing exceptional products and services to its customers to increase customer loyalty and decrease customer churn. Organizations collect data and analyze it by conducting primary research to draw highly evaluated results and conclusions. Using this information, organizations are able to make informed decisions based on real data-oriented insights.

QuestionPro is a comprehensive survey platform that can be used to conduct primary research. Users can create custom surveys and distribute them to their target audience , whether it be through email, social media, or a website.

QuestionPro also offers advanced features such as skip logic, branching, and data analysis tools, making collecting and analyzing data easier. With QuestionPro, you can gather valuable insights and make informed decisions based on the results of your primary research. Start today for free!

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Peer Review and Primary Literature: An Introduction: Is it Primary Research? How Do I Know?

Scholarly Journal vs. Magazine
Peer Review: What is it?
Finding Peer-Reviewed Articles
Primary Journal Literature
Is it Primary Research? How Do I Know?

Components of a Primary Research Study

As indicated on a previous page, Peer-Reviewed Journals also include non -primary content. Simply limiting your search results in a database to "peer-reviewed" will not retrieve a list of only primary research studies.

Learn to recognize the parts of a primary research study. Terminology will vary slightly from discipline to discipline and from journal to journal. However, there are common components to most research studies.

When you run a search, find a promising article in your results list and then look at the record for that item (usually by clicking on the title). The full database record for an item usually includes an abstract or summary--sometimes prepared by the journal or database, but often written by the author(s) themselves. This will usually give a clear indication of whether the article is a primary study. For example, here is a full database record from a search for family violence and support in SocINDEX with Full Text :

Although the abstract often tells the story, you will need to read the article to know for sure. Besides scanning the Abstract or Summary, look for the following components: (I am only capturing small article segments for illustration.)

Look for the words METHOD or METHODOLOGY . The authors should explain how they conducted their research.

NOTE: Different Journals and Disciplines will use different terms to mean similar things. If instead of " Method " or " Methodology " you see a heading that says " Research Design " or " Data Collection ," you have a similar indicator that the scholar-authors have done original research.

Look for the section called RESULTS . This details what the author(s) found out after conducting their research.

Charts , Tables , Graphs , Maps and other displays help to summarize and present the findings of the research.

A Discussion indicates the significance of findings, acknowledges limitations of the research study, and suggests further research.

References , a Bibliography or List of Works Cited indicates a literature review and shows other studies and works that were consulted. USE THIS PART OF THE STUDY! If you find one or two good recent studies, you can identify some important earlier studies simply by going through the bibliographies of those articles.

A FINAL NOTE: If you are ever unclear about whether a particular article is appropriate to use in your paper, it is best to show that article to your professor and discuss it with them. The professor is the final judge since they will be assigning your grade.

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primary research

Quick reference.

Techniques of original data collection or research direct from the target respondents. Primary research is different from secondary research in that secondary research uses data or research that has already been collected. Primary research includes qualitative and quantitative research and can include surveys, focus groups, questionnaires, and interviews. Since primary research typically takes anywhere from weeks to months to gather and is very expensive, secondary sources are typically exhausted first before any primary research is conducted.

From: primary research in A Dictionary of Marketing »

Subjects: Social sciences — Business and Management

Primary Research

Welcome to the Purdue OWL

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We live in an age overflowing with sources of information. With so many information sources at our fingertips, knowing where to start, sorting through it all and finding what we want can be overwhelming! This handout provides answers to the following research-related questions: Where do I begin? Where should I look for information? What types of sources are available?

Note: This page offers a brief primer on primary research. For more information, see our dedicated set of pages on this topic .

Research isn't limited to finding published material on the Internet or at the library. Many topics you choose to write on may not already have been covered by an abundance of sources and hence may require a different kind of approach to conducting research. This approach involves collecting information directly from the world around you and can include interviews, observations, surveys, and experiments. These strategies are collectively called primary research.

For example, if you are writing about a problem specific to your school or local community, you may need to conduct primary research. You may be able to find secondary sources (such as those found at the library or online) on the more general topic you are pursuing, but may not find specifics on your school or town. To supplement this lack of sources, you can collect data on your own.

For example, Briel wants to research a proposed smoking ban in public establishments in Lafayette, Indiana. Briel begins by going to the library and then searching online. She finds information related to smoking bans in other cities around the United States, but only a few limited articles from the local newspaper on the ban proposed in Lafayette. To supplement this information, she decides to survey twenty local residents to learn what they think of the proposed smoking ban. She also decides to interview two local business owners to learn how they think the ban may affect their businesses. Finally, Briel attends and observes a town hall meeting where the potential ban is discussed.

Many different types of primary research exist. Some common types used in writing classes and beyond include:

Interviews: A conversation between two or more people in which one person (the interviewer) asks a series of questions to another person or persons (the interviewee). See also our page on interviewing .
Surveys and questionnaires: A process of gathering specific information from people in a systematic way with a set series of questions. Survey questions usually have pre-specified or short responses. See also our introduction to writing surveys .
Observations: Careful viewing and documenting of the world around you. See also our page on performing observations .

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Peer-review and primary research.

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Primary Research

Identifying a primary research article.

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Primary research or a primary study refers to a research article that is an author’s original research that is almost always published in a peer-reviewed journal. A primary study reports on the details, methods and results of a research study. These articles often have a standard structure of a format called IMRAD, referring to sections of an article: Introduction, Methods, Results and Discussion. Primary research studies will start with a review of the previous literature, however, the rest of the article will focus on the authors’ original research. Literature reviews can be published in peer-reviewed journals, however, they are not primary research.

Primary studies are part of primary sources but should not be mistaken for primary documents. Primary documents are usually original sources such as a letter, a diary, a speech or an autobiography. They are a first person view of an event or a period. Typically, if you are a Humanities major, you will be asked to find primary documents for your paper however, if you are in Social Sciences or the Sciences you are most likely going to be asked to find primary research studies. If you are unsure, ask your professor or a librarian for help.

A primary research or study is an empirical research that is published in peer-reviewed journals. Some ways of recognizing whether an article is a primary research article when searching a database:

1. The abstract includes a research question or a hypothesis, methods and results.

2. Studies can have tables and charts representing data findings.

3. The article includes a section for "methods” or “methodology” and "results".

4. Discussion section indicates findings and discusses limitations of the research study, and suggests further research.

5. Check the reference section because it will refer you to the studies and works that were consulted. You can use this section to find other studies on that particular topic.

The following are not to be confused with primary research articles:

- Literature reviews

- Meta-analyses or systematic reviews (these studies make conclusions based on research on many other studies)

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Introduction to Primary Research: Observations, Surveys, and Interviews

Primary Research: Definitions and Overview

How research is defined varies widely from field to field, and as you progress through your college career, your coursework will teach you much more about what it means to be a researcher within your field.* For example, engineers, who focus on applying scientific knowledge to develop designs, processes, and objects, conduct research using simulations, mathematical models, and a variety of tests to see how well their designs work. Sociologists conduct research using surveys, interviews, observations, and statistical analysis to better understand people, societies, and cultures. Graphic designers conduct research through locating images for reference for their artwork and engaging in background research on clients and companies to best serve their needs. Historians conduct research by examining archival materials—newspapers, journals, letters, and other surviving texts—and through conducting oral history interviews. Research is not limited to what has already been written or found at the library, also known as secondary research. Rather, individuals conducting research are producing the articles and reports found in a library database or in a book. Primary research, the focus of this essay, is research that is collected firsthand rather than found in a book, database, or journal.

Primary research is often based on principles of the scientific method, a theory of investigation first developed by John Stuart Mill in the nineteenth century in his book Philosophy of the Scientific Method . Although the application of the scientific method varies from field to field, the general principles of the scientific method allow researchers to learn more about the world and observable phenomena. Using the scientific method, researchers develop research questions or hypotheses and collect data on events, objects, or people that is measurable, observable, and replicable. The ultimate goal in conducting primary research is to learn about something new that can be confirmed by others and to eliminate our own biases in the process.

Essay Overview and Student Examples

The essay begins by providing an overview of ethical considerations when conducting primary research, and then covers the stages that you will go through in your primary research: planning, collecting, analyzing, and writing. After the four stages comes an introduction to three common ways of conducting primary research in first year writing classes:

Observations . Observing and measuring the world around you, including observations of people and other measurable events.

Interviews . Asking participants questions in a one-on-one or small group setting.

Surveys . Asking participants about their opinions and behaviors through a short questionnaire.

In addition, we will be examining two student projects that used substantial portions of primary research:

Derek Laan, a nutrition major at Purdue University, wanted to learn more about student eating habits on campus. His primary re-search included observations of the campus food courts, student behavior while in the food courts, and a survey of students’ daily food intake. His secondary research included looking at national student eating trends on college campuses, information from the United States Food and Drug Administration, and books on healthy eating.

Jared Schwab, an agricultural and biological engineering major at Purdue, was interested in learning more about how writing and communication took place in his field. His primary research included interviewing a professional engineer and a student who was a senior majoring in engineering. His secondary research included examining journals, books, professional organizations, and writing guides within the field of engineering.

Ethics of Primary Research

Both projects listed above included primary research on human participants; therefore, Derek and Jared both had to consider research ethics throughout their primary research process. As Earl Babbie writes in The Practice of Social Research , throughout the early and middle parts of the twentieth century researchers took advantage of participants and treated them unethically. During World War II, Nazi doctors performed heinous experiments on prisoners without their consent, while in the U.S., a number of medical and psychological experiments on caused patients undue mental and physical trauma and, in some cases, death. Because of these and other similar events, many nations have established ethical laws and guidelines for researchers who work with human participants. In the United States, the guidelines for the ethical treatment of human research participants are described in The Belmont Report , released in 1979. Today, universities have Institutional Review Boards (or IRBs) that oversee research. Students conducting research as part of a class may not need permission from the university’s IRB, although they still need to ensure that they follow ethical guidelines in research. The following provides a brief overview of ethical considerations:

Voluntary participation . The Belmont Report suggests that, in most cases, you need to get permission from people before you involve them in any primary research you are conducting. If you are doing a survey or interview, your participants must first agree to fill out your survey or to be interviewed. Consent for observations can be more complicated, and is dis-cussed later in the essay.

Confidentiality and anonymity . Your participants may reveal embarrassing or potentially damaging information such as racist comments or unconventional behavior. In these cases, you should keep your participants’ identities anonymous when writing your results. An easy way to do this is to create a “pseudonym” (or false name) for them so that their identity is protected.

Researcher bias . There is little point in collecting data and learning about something if you already think you know the answer! Bias might be present in the way you ask questions, the way you take notes, or the conclusions you draw from the data you collect.

The above are only three of many considerations when involving human participants in your primary research. For a complete under-standing of ethical considerations please refer to The Belmont Report .

Now that we have considered the ethical implications of research, we will examine how to formulate research questions and plan your primary research project.

Planning Your Primary Research Project

The primary research process is quite similar to the writing process, and you can draw upon your knowledge of the writing process to understand the steps involved in a primary research project. Just like in the writing process, a successful primary research project begins with careful planning and background research. This section first describes how to create a research timeline to help plan your research. It then walks you through the planning stages by examining when primary research is useful or appropriate for your first year composition course, narrowing down a topic, and developing research questions.

The Research Timeline

When you begin to conduct any kind of primary research, creating a timeline will help keep you on task. Because students conducting primary research usually focus on the collection of data itself, they often overlook the equally important areas of planning (invention), analyzing data, and writing. To help manage your time, you should create a research timeline, such as the sample timeline presented here.

The Research Process: The Invention stage, which includes background (library) research, narrowing topic and crafting research question, creating a research timeline, and creating materials, The Data Collection stage, including choosing a location and/or participants for interviews, and collecting data, and The Drafting and Revision Stage, including organizing and transcribing data, analyzing data, drafting results, and revision. Ethical considerations impact all stages

When Primary Research Is Useful or Appropriate

In Evaluating Scientific Research: Separating Fact from Fiction , Fred Leavitt explains that primary research is useful for questions that can be answered through asking others and direct observation. For first year writing courses, primary research is particularly useful when you want to learn about a problem that does not have a wealth of published information. This may be because the problem is a recent event or it is something not commonly studied. For example, if you are writing a paper on a new political issue, such as changes in tax laws or healthcare, you might not be able to find a wealth of peer-reviewed research because the issue is only several weeks old. You may find it necessary to collect some of your own data on the issue to supplement what you found at the library. Primary research is also useful when you are studying a local problem or learning how a larger issue plays out at the local level. Although you might be able to find information on national statistics for healthy eating, whether or not those statistics are representative of your college campus is something that you can learn through primary research.

However, not all research questions and topics are appropriate for primary research. As Fred Leavitt writes, questions of an ethical, philosophical, or metaphysical nature are not appropriate because these questions are not testable or observable. For example, the question “Does an afterlife exist?” is not a question that can be answered with primary research. However, the question “How many people in my community believe in an afterlife?” is something that primary research can answer.

Narrowing Your Topic

Just like the writing process, you should start your primary research process with secondary (library) research to learn more about what is already known and what gaps you need to fill with your own data. As you learn more about the topic, you can narrow down your interest area and eventually develop a research question or hypothesis, just as you would with a secondary research paper.

Developing Research Questions or Hypotheses

As John Stuart Mill describes, primary research can use both inductive and deductive approaches, and the type approach is usually based on the field of inquiry. Some fields use deductive reasoning , where researchers start with a hypothesis or general conclusion and then collect specific data to support or refute their hypothesis. Other fields use inductive reasoning , where researchers start with a question and collect information that eventually leads to a conclusion.

Once you have spent some time reviewing the secondary research on your topic, you are ready to write a primary research question or hypothesis. A research question or hypothesis should be something that is specific, narrow, and discoverable through primary research methods. Just like a thesis statement for a paper, if your research question or hypothesis is too broad, your research will be unfocused and your data will be difficult to analyze and write about. Here is a set of sample research questions:

Poor Research Question : What do college students think of politics and the economy?

Revised Research Question : What do students at Purdue University believe about the current economic crisis in terms of economic recoverability?

The poor research question is unspecific as to what group of students the researcher is interested in—i.e. students in the U.S.? In a particular state? At their university? The poor research question was also too broad; terms like “politics” and the “economy” cover too much ground for a single project. The revised question narrows down the topic to students at a particular university and focuses on a specific issue related to the economy: economic recoverability. The research question could also be rephrased as a testable hypothesis using deductive reasoning: “Purdue University college students are well informed about economic recoverability plans.” Because they were approaching their projects in an exploratory, inductive manner, both Derek and Jared chose to ask research questions:

Derek: Are students’ eating habits at Purdue University healthy or unhealthy? What are the causes of students’ eating behavior?

Jared: What are the major features of writing and communication in agricultural and biological engineering? What are the major controversies?

A final step in working with a research question or hypothesis is determining what key terms you are using and how you will define them. Before conducting his research, Derek had to define the terms “healthy” and “unhealthy”; for this, he used the USDA’s Food Pyramid as a guide. Similarly, part of what Jared focused on in his interviews was learning more about how agricultural and biological engineers defined terms like “writing” and “communication.” Derek and Jared thought carefully about the terms within their research questions and how these terms might be measured.

Choosing a Data Collection Method

Once you have formulated a research question or hypothesis, you will need to make decisions about what kind of data you can collect that will best address your research topic. Derek chose to examine eating habits by observing both what students ate at lunch and surveying students about eating behavior. Jared decided that in-depth interviews with experienced individuals in his field would provide him with the best information.

To choose a data collection method for your research question, read through the next sections on observations, interviews, and surveys.

Observations

Observations have lead to some of the most important scientific discoveries in human history. Charles Darwin used observations of the animal and marine life at the Galapagos Islands to help him formulate his theory of evolution that he describes in On the Origin of Species . Today, social scientists, natural scientists, engineers, computer scientists, educational researchers, and many others use observations as a primary research method.

Observations can be conducted on nearly any subject matter, and the kinds of observations you will do depend on your research question. You might observe traffic or parking patterns on campus to get a sense of what improvements could be made. You might observe clouds, plants, or other natural phenomena. If you choose to observe people, you will have several additional considerations including the manner in which you will observe them and gain their consent.

If you are observing people, you can choose between two common ways to observe: participant observation and unobtrusive observation. Participant observation is a common method within ethnographic research in sociology and anthropology. In this kind of observation, a researcher may interact with participants and become part of their community. Margaret Mead, a famous anthropologist, spent extended periods of time living in, and interacting with, communities that she studied. Conversely, in unobtrusive observation, you do not interact with participants but rather simply record their behavior. Although in most circumstances people must volunteer to be participants in research, in some cases it is acceptable to not let participants know you are observing them. In places that people perceive as public, such as a campus food court or a shopping mall, people do not expect privacy, and so it is generally acceptable to observe without participant consent. In places that people perceive as private, which can include a church, home, classroom, or even an intimate conversation at a restaurant, participant consent should be sought.

The second issue about participant consent in terms of unobtrusive observation is whether or not getting consent is feasible for the study. If you are observing people in a busy airport, bus station, or campus food court, getting participant consent may be next to impossible. In Derek’s study of student eating habits on campus, he went to the campus food courts during meal times and observed students purchasing food. Obtaining participant consent for his observations would have been next to impossible because hundreds of students were coming through the food court during meal times. Since Derek’s research was in a place that participants would perceive as public, it was not practical to get their consent, and since his data was anonymous, he did not violate their privacy.

Eliminating Bias in Your Observation Notes

The ethical concern of being unbiased is important in recording your observations. You need to be aware of the difference between an observation (recording exactly what you see) and an interpretation (making assumptions and judgments about what you see). When you observe, you should focus first on only the events that are directly observable. Consider the following two example entries in an observation log:

The student sitting in the dining hall enjoys his greasy, oil-soaked pizza. He is clearly oblivious of the calorie content and damage it may do to his body.
The student sits in the dining hall. As he eats his piece of pizza, which drips oil, he says to a friend, “This pizza is good.”

The first entry is biased and demonstrates judgment about the event. First, the observer makes assumptions about the internal state of the student when she writes “enjoys” and “clearly oblivious to the calorie content.” From an observer’s standpoint, there is no way of ascertaining what the student may or may not know about pizza’s nutritional value nor how much the student enjoys the pizza. The second entry provides only the details and facts that are observable.

To avoid bias in your observations, you can use something called a “double-entry notebook.” This is a type of observation log that encourages you to separate your observations (the facts) from your feelings and judgments about the facts.

Observations Thoughts
The student sits in the dining hall. As he eats his piece of pizza, which drips oil, he says to a friend, "this pizza is good." It seems like the student really enjoys the high-calorie-content pizza.
I observed cash register #1 for 15 minutes. During that time, 22 students paid for meals. Of those 22 students, 15 grabbed a candy bar or granola bar. 3 of the 22 students had a piece of fruit on their plate Fruit is less accessible than candy bars (it is further back in the dining court). Is this why more students are reaching for candy bars?

Figure 3: Two sample entries from a double-entry notebook.

Observations are only one strategy in collecting primary research. You may also want to ask people directly about their behaviors, beliefs, or attitudes—and for this you will need to use surveys or interviews.

Surveys and Interviews: Question Creation

Sometimes it is very difficult for a researcher to gain all of the necessary information through observations alone. Along with his observations of the dining halls, Derek wanted to know what students ate in a typical day, and so he used a survey to have them keep track of their eating habits. Likewise, Jared wanted to learn about writing and communication in engineering and decided to draw upon expert knowledge by asking experienced individuals within the field.

Interviews and surveys are two ways that you can gather information about people’s beliefs or behaviors. With these methods, the information you collect is not first-hand (like an observation) but rather “self-reported” data, or data collected in an indirect manner. William Shadish, Thomas Cook, and Donald Campbell argued that people are inherently biased about how they see the world and may report their own actions in a more favorable way than they may actually behave. Despite the issues in self-reported data, surveys and interviews are an excellent way to gather data for your primary research project.

Survey or Interview?

How do you choose between conducting a survey or an interview? It depends on what kind of information you are looking for. You should use surveys if you want to learn about a general trend in people’s opinions, experiences, and behavior. Surveys are particularly useful to find small amounts of information from a wider selection of people in the hopes of making a general claim. Interviews are best used when you want to learn detailed information from a few specific people. Interviews are also particularly useful if you want to interview experts about their opinions, as Jared did. In sum, use interviews to gain de-tails from a few people, and surveys to learn general patterns from many people.

Writing Good Questions

One of the greatest challenges in conducting surveys and interviews is writing good questions. As a researcher, you are always trying to eliminate bias, and the questions you ask need to be unbiased and clear. Here are some suggestions on writing good questions:

Ask about One Thing at a Time

A poorly written question can contain multiple questions, which can confuse participants or lead them to answer only part of the question you are asking. This is called a “double-barreled question” in journalism. The following questions are taken from Jared’s research:

Poor question: What kinds of problems are being faced in the field today and where do you see the search for solutions to these problems going?

Revised question #1: What kinds of problems are being faced in the field today?

Revised question #2: Where do you see the search for solutions to these problems going?

Avoid Leading Questions

A leading question is one where you prompt the participant to respond in a particular way, which can create bias in the answers given:

Leading question: The economy is clearly in a crisis, wouldn’t you agree?

Revised question: Do you believe the economy is currently in a crisis? Why or why not?

Understand When to Use Open and Closed Questions

Closed questions, or questions that have yes/no or other limited responses, should be used in surveys. However, avoid these kinds of questions in interviews because they discourage the interviewee from going into depth. The question sample above, “Do you believe the economy currently is in a crisis?” could be answered with a simple yes or no, which could keep a participant from talking more about the issue. The “why or why not?” portion of the question asks the participant to elaborate. On a survey, the question “Do you believe the economy currently is in a crisis?” is a useful question because you can easily count the number of yes and no answers and make a general claim about participant responses.

Write Clear Questions

When you write questions, make sure they are clear, concise, and to the point. Questions that are too long, use unfamiliar vocabulary, or are unclear may confuse participants and you will not get quality responses.

Now that question creation has been addressed, we will next examine specific considerations for interviews and surveys.

Interviews, or question and answer sessions with one or more people, are an excellent way to learn in-depth information from a person for your primary research project. This section presents information on how to conduct a successful interview, including choosing the right person, ways of interviewing, recording your interview, interview locations, and transcribing your interview.

Choosing the Right Person

One of the keys to a successful interview is choosing the right person to interview. Think about whom you would like to interview and whom you might know. Do not be afraid to ask people you do not know for interviews. When asking, simply tell them what the interview will be about, what the interview is for, and how much time it will take. Jared used his Purdue University connection to locate both of the individuals that he ended up interviewing—an advanced Purdue student and a Purdue alum working in an Engineering firm.

Face-to-Face and Virtual Interviews

When interviewing, you have a choice of conducting a traditional, face-to-face interview or an interview using technology over the Internet. Face-to-face interviews have the strength that you can ask follow-up questions and use non-verbal communication to your advantage. Individuals are able to say much more in a face-to-face interview than in an email, so you will get more information from a face-to-face interview. However, the Internet provides a host of new possibilities when it comes to interviewing people at a distance. You may choose to do an email interview, where you send questions and ask the person to respond. You may also choose to use a video or audio conferencing program to talk with the person virtually. If you are choosing any Internet-based option, make sure you have a way of recording the interview. You may also use a chat or instant messaging program to interview your participant—the benefit of this is that you can ask follow-up questions during the interview and the interview is already transcribed for you. Because one of his interviewees lived several hours away, Jared chose to interview the Purdue student face-to-face and the Purdue alum via email.

Finding a Suitable Location

If you are conducting an in-person interview, it is essential that you find a quiet place for your interview. Many universities have quiet study rooms that can be reserved (often found in the university library). Do not try to interview someone in a coffee shop, dining hall, or other loud area, as it is difficult to focus and get a clear recording.

Recording Interviews

One way of eliminating bias in your research is to record your interviews rather than rely on your memory. Recording interviews allows you to directly quote the individual and re-read the interview when you are writing. It is recommended that you have two recording devices for the interview in case one recording device fails. Most computers, MP3 players, and even cell phones come with recording equipment built in. Many universities also offer equipment that students can check out and use, including computers and recorders. Before you record any interview, be sure that you have permission from your participant.

Transcribing Your Interview

Once your interview is over, you will need to transcribe your interview to prepare it for analysis. The term transcribing means creating a written record that is exactly what was said—i.e. typing up your interviews. If you have conducted an email or chat interview, you already have a transcription and can move on to your analysis stage.

Other than the fact that they both involve asking people questions, interviews and surveys are quite different data collection methods. Creating a survey may seem easy at first, but developing a quality survey can be quite challenging. When conducting a survey, you need to focus on the following areas: survey creation, survey testing, survey sampling, and distributing your survey.

Survey Creation: Length and Types of Questions

One of the keys to creating a successful survey is to keep your survey short and focused. Participants are unlikely to fill out a survey that is lengthy, and you’ll have a more difficult time during your analysis if your survey contains too many questions. In most cases, you want your survey to be something that can be filled out within a few minutes. The target length of the survey also depends on how you will distribute the survey. If you are giving your survey to other students in your dorm or classes, they will have more time to complete the survey. Therefore, five to ten minutes to complete the survey is reasonable. If you are asking students as they are walking to class to fill out your survey, keep it limited to several questions that can be answered in thirty seconds or less. Derek’s survey took about ten minutes and asked students to describe what they ate for a day, along with some demographic information like class level and gender.

Use closed questions to your advantage when creating your survey. A closed question is any set of questions that gives a limited amount of choices (yes/no, a 1–5 scale, choose the statement that best describes you). When creating closed questions, be sure that you are accounting for all reasonable answers in your question creation. For example, asking someone “Do you believe you eat healthy?” and providing them only “yes” and “no” options means that a “neutral” or “undecided” option does not exist, even though the survey respondent may not feel strongly either way. Therefore, on closed questions you may find it helpful to include an “other” category where participants can fill in an answer. It is also a good idea to have a few open-ended questions where participants can elaborate on certain points or earlier responses. How-ever, open-ended questions take much longer to fill out than closed questions.

Survey Creation: Testing Your Survey

To make sure your survey is an appropriate length and that your questions are clear, you can “pilot test” your survey. Prior to administering your survey on a larger scale, ask several classmates or friends to fill it out and give you feedback on the survey. Keep track of how long the survey takes to complete. Ask them if the questions are clear and make sense. Look at their answers to see if the answers match what you wanted to learn. You can revise your survey questions and the length of your survey as necessary.

Sampling and Access to Survey Populations

“Sampling” is a term used within survey research to describe the subset of people that are included in your study. Derek’s first research question was: “Are students’ eating habits at Purdue University healthy or unhealthy?” Because it was impossible for Derek to survey all 38,000 students on Purdue’s campus, he had to choose a representative sample of students. Derek chose to survey students who lived in the dorms because of the wide variety of student class levels and majors in the dorms and his easy access to this group. By making this choice, however, he did not account for commuter students, graduate students, or those who live off campus. As Derek’s case demonstrates, it is very challenging to get a truly representative sample.

Part of the reason that sampling is a challenge is that you may find difficulty in finding enough people to take your survey. In thinking about how get people to take your survey, consider both your everyday surroundings and also technological solutions. Derek had access to many students in the dorms, but he also considered surveying students in his classes in order to reach as many people as possible. Another possibility is to conduct an online survey. Online surveys greatly increase your access to different kinds of people from across the globe, but may decrease your chances of having a high survey response rate. An email or private message survey request is more likely to be ignored due to the impersonal quality and high volume of emails most people receive.

Analyzing and Writing About Primary Research

Once you collect primary research data, you will need to analyze what you have found so that you can write about it. The purpose of analyzing your data is to look at what you collected (survey responses, interview answers to questions, observations) and to create a cohesive, systematic interpretation to help answer your research question or examine the validity of your hypothesis.

When you are analyzing and presenting your findings, remember to work to eliminate bias by being truthful and as accurate as possible about what you found, even if it differs from what you expected to find. You should see your data as sources of information, just like sources you find in the library, and you should work to represent them accurately.

The following are suggestions for analyzing different types of data.

If you’ve counted anything you were observing, you can simply add up what you counted and report the results. If you’ve collected descriptions using a double-entry notebook, you might work to write thick descriptions of what you observed into your writing. This could include descriptions of the scene, behaviors you observed, and your overall conclusions about events. Be sure that your readers are clear on what were your actual observations versus your thoughts or interpretations of those observations.

If you’ve interviewed one or two people, then you can use your summary, paraphrasing, and quotation skills to help you accurately describe what was said in the interview. Just like in secondary research when working with sources, you should introduce your interviewees and choose clear and relevant quotes from the interviews to use in your writing. An easy way to find the important information in an interview is to print out your transcription and take a highlighter and mark the important parts that you might use in your paper. If you have conducted a large number of interviews, it will be helpful for you to create a spreadsheet of responses to each question and compare the responses, choosing representative answers for each area you want to describe.

Surveys can contain quantitative (numerical) and qualitative (written answers/descriptions) data. Quantitative data can be analyzed using a spreadsheet program like Microsoft Excel to calculate the mean (average) answer or to calculate the percentage of people who responded in a certain way. You can display this information in a chart or a graph and also describe it in writing in your paper. If you have qualitative responses, you might choose to group them into categories and/or you may choose to quote several representative responses.

Writing about Primary Research

In formal research writing in a variety of fields, it is common for research to be presented in the following format: introduction/background; methods; results; discussions; conclusion. Not all first year writing classes will require such an organizational structure, although it is likely that you will be required to present many of these elements in your paper. Because of this, the next section examines each of these in depth.

Introduction (Review of Literature)

The purpose of an introduction and review of literature in a research paper is to provide readers with information that helps them under-stand the context, purpose, and relevancy of your research. The introduction is where you provide most of your background (library) research that you did earlier in the process. You can include articles, statistics, research studies, and quotes that are pertinent to the issues at hand. A second purpose in an introduction is to establish your own credibility (ethos) as a writer by showing that you have researched your topic thoroughly. This kind of background discussion is required in nearly every field of inquiry when presenting research in oral or written formats.

Derek provided information from the Food and Drug Administration on healthy eating and national statistics about eating habits as part of his background information. He also made the case for healthy eating on campus to show relevancy:

Currently Americans are more overweight than ever. This is coming at a huge cost to the economy and government. If current trends in increasing rates of overweight and obesity continue it is likely that this generation will be the first one to live shorter lives than their parents did. Looking at the habits of university students is a good way to see how a new generation behaves when they are living out on their own for the first time.

Describing What You Did (Methods)

When writing, you need to provide enough information to your readers about your primary research process for them to understand what you collected and how you collected it. In formal research papers, this is often called a methods section. Providing information on your study methods also adds to your credibility as a writer. For surveys, your methods would include describing who you surveyed, how many surveys you collected, decisions you made about your survey sample, and relevant demographic information about your participants (age, class level, major). For interviews, introduce whom you interviewed and any other relevant information about interviewees such as their career or expertise area. For observations, list the locations and times you observed and how you recorded your observations (i.e. double-entry notebook). For all data types, you should describe how you analyzed your data.

The following is a sample from Jared about his participants:

In order to gain a better understanding of the discourse community in environmental and resource engineering, I interviewed Anne Dare, a senior in environmental and natural resource engineering, and Alyson Keaton an alumnus of Purdue University. Alyson is a current employee of the Natural Resource Conservation Service (NRCS), which is a division of the United States Department of Agriculture (USDA).

Here is a sample from Derek’s methods section:

I conducted a survey so that I could find out what students at Purdue actually eat on a typical day. I handed out surveys asking students to record what they ate for a day . . . I received 29 back and averaged the results based on average number of servings from each food group on the old food guide pyramid. The group included students from the freshman to the graduate level and had 8 women and 21 men respond.

Describing Your Study Findings (Results)

In a formal research paper, the results section is where you describe what you found. The results section can include charts, graphs, lists, direct quotes, and overviews of findings. Readers find it helpful if you are able to provide the information in different formats. For example, if you have any kind of numbers or percentages, you can talk about them in your written description and then present a graph or chart showing them visually. You should provide specific details as supporting evidence to back up your findings. These details can be in the form of direct quotations, numbers, or observations.

Graphic from Derek's results section: a bar chart with an x axis indicating different food groups and a y axis measuring number of servings eaten by the average Purdue Student. Food groups include grains, vegetables, fruits, meat/protein, dairy, and other. The bars compare the servings consumed by the average male, the servings consumed by the average female, and the minimum number of servings recommended by the USDA. According to the chart, both males and females eat fewer servings of grain, fruit, and vegetables than the recommended amount. Males eat more servings of protein than recommended, while females eat the recommended amount. Both males and females consume slightly less than the recommended amount of dairy. Both males and females consume more than the recommended amount of food in the 'other' category.

Jared describes some of his interview results:

Alyson also mentioned the need for phone conversation. She stated, “The phone is a large part of my job. I am communicating with other NRCS offices daily to find out the status of our jobs.” She needs to be in constant contact in order to insure that everything is running smoothly. This is common with those overseeing projects. In these cases, the wait for a response to an email or a memo can be too long to be effective.

Interpreting What You Learned (Discussion)

In formal research papers, the discussion section presents your own interpretation of your results. This may include what you think the results mean or how they are useful to your larger argument. If you are making a proposal for change or a call to action, this is where you make it. For example, in Derek’s project about healthy eating on campus, Derek used his primary research on students’ unhealthy eating and observations of the food courts to argue that the campus food courts needed serious changes. Derek writes, “Make healthy food options the most accessible in every dining hall while making unhealthy foods the least. Put nutrition facts for everything that is served in the dining halls near the food so that students can make more informed decisions on what to eat.”

Jared used the individuals he interviewed as informants that helped him learn more about writing in agricultural and biological engineering. He integrated the interviews he conducted with secondary research to form a complete picture of writing and communication in agricultural and biological engineering. He concludes:

Writing takes so many forms, and it is important to know about all these forms in one way or another. The more forms of writing you can achieve, the more flexible you can be. This ability to be flexible can make all the difference in writing when you are dealing with a field as complex as engineering.

Primary Research and Works Cited or References Pages

The last part of presenting your primary research project is a works cited or references page. In general, since you are working with data you collected yourself, there is no source to cite an external source. Your methods section should describe in detail to the readers how and where the data presented was obtained. However, if you are working with interviews, you can cite these as “personal communication.” The MLA and APA handbooks both provide clear listings of how to cite personal communication in a works cited/references page.

This essay has presented an overview to three commonly used methods of primary research in first year writing courses: observations, interviews, and surveys. By using these methods, you can learn more about the world around you and craft meaningful written discussions of your findings.

Primary research techniques show up in more places than just first year writing courses. Where else might interviews, surveys, or observations be used? Where have you seen them used?
The chapter provides a brief discussion of the ethical considerations of research. Can you think of any additional ethical considerations when conducting primary research? Can you think of ethical considerations unique to your own research project?
Primary research is most useful for first year writing students if it is based in your local community or campus. What are some current issues on your campus or in your community that could be investigated using primary research methods?
In groups or as a class, make a list of potential primary research topics. After each topic on the list, consider what method of inquiry (observation, interview, or survey) you would use to study the topic and answer why that method is a good choice.

Suggested Resources

For more information on the primary methods of inquiry described here, please see the following sources:

Works Cited

This essay was written by Dana Lynn Driscoll and was published as a chapter in Writing Spaces: Readings on Writing , Volume 2, a peer-reviewed open textbook series for the writing classroom. This work is licensed under the Attribution-NonCommercial-ShareAlike 3.0 Unported License (CC BY-NC-SA 3.0) . Please keep this information on this material if you use, adapt, and/or share it.

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Research Methods

Primary research, what is primary research, secondary literature search, what is a primary source, interpreting primary sources, digital or original, databases of digitised primary sources available from teesside university library, ethics and privacy, referencing primary sources, useful resources, using material on this page.

Secondary Research
Quantitative Research This link opens in a new window
Qualitative Research This link opens in a new window
Being Critical This link opens in a new window
Subject LibGuides This link opens in a new window

Primary research is defined as the collation and analysis of original data that has not been gathered before. This differs from secondary research that is considered as the result of the study of research and sources which has been subject to academic enquiry. A more detailed explanation of the distinction between these fields of research is below:

“Primary research generally refers to research that has involved the collection of original data specific to that particular research project, for example through using research methods such as questionnaires or interviews. Secondary research refers to research where no such original data is collected, but the research project uses existing (or secondary) sources of data … Most research projects will contain an element of secondary research in establishing and evaluating the types of data that have been collected in previous projects in the area as part of the literature review.” ( Gratton and Jones, 2010, p.8 ).

Carrying out primary research may be a requisite for your assessment. For postgraduates and researchers, it is a keystone of their work. Many students relish getting to grips with raw data, handling unread primary sources and making an original contribution to academic knowledge. Studying and analysing primary sources heighten critical thinking abilities and empowers independent learning.

Before carrying out any form of primary research it is vital to understand and appreciate the nature of your enquiry by carrying out a thorough review of the secondary literature in order to:

inform and direct primary research more effectively
use both primary and secondary sources in your writing to demonstrate command of your subject, theories and terminology
broaden and deepen your knowledge and appreciation of the research field
demonstrate where your research sits within existing work
signpost areas of research requiring further inquiry, gaps in knowledge, potential counter arguments to develop, alternative research methodologies, and raw data or archival sources for revaluating
undertake 'citation surfing' - follow up references and bibliographies of secondary sources to record the location and reference of primary sources used in the analysis in addition to identify additional secondary sources to read - see our support guide for finding more research here

Extensive advice and guidance for carrying out a literature search if available here

Primary sources are 'the basic raw material for study' ( Mabbett, 2007, p. 34 ) and may be defined as ‘sources which came into existence within the period being instigated’ ( Marwick, 2001, p. 26 ). This could be 1.000 years ago, or the present day, so could include medieval manuscripts for a historian, the results of laboratory tests for a health researcher or for the social scientist, focus groups and surveys. This ‘raw material’ then forms the basis of their studies.

There is an immense variety what can be considered as primary sources, as the examples below indicate. These can vary depending upon the discipline or context.

Personal sources – diaries, correspondence, personal journals and papers, autobiographies and memoirs, speeches
Surveys and reports – royal commissions, tax inspections, questionnaires
‘Official’ records – minutes, annual reports, accounts, church records, government records laws, parliamentary papers, parish registers, business records, census returns, birth certificates, patents
Media – newspapers, cartoons, films, video recordings, advertisements, speeches
Artistic sources – works of fiction, plays, poetry, sculpture, music, works of art, photographs
Material culture and artefacts – coins, clothes, architectures, archaeological finds, furniture
Oral recordings – interviews, recorded records, ‘oral history’, speeches, radio programmes, focus groups
Geographical records – place names, maps, satellite images
Observations – recording observed behaviour and occurrences

This is by no means an exhaustive list. There are also overlaps with secondary sources, for example, historiography written in the nineteenth century might now be considered a primary source as it tells us much about the mindset and belief of a nineteenth century individual.

Primary sources allow us to make connections to our own ideas and develop individual interpretations. When assessing a primary source, it is important to be remain critical of the source, retain an open mind and consider its intended audience. Being critical is a key academic skill, we've lots of help and information here .

When assessing a primary source, ask yourself the question, where and when and why is who is saying what to whom ? Primary sources are, in the most part, subjective and remain an individual’s interpretation of an event or activity. Primary sources may

not always be truly accurate.
have been produced with an intended audience in mind. Newspapers produce content for ‘their’ readers.
have been created for profit or commission and therefore be subject to what the customer wants rather than a true representation. A piece of artwork may be subject to ‘artistic licence’.
have been written to remain private – a diary or personal papers. Anne Frank’s diary was not intended to be read by a global audience or presented as an account of the Holocaust.
be fake. Even the most distinguished scholars have been fooled. In the 1980s, sixty volumes of (forged) journals purportedly written by Adolf Hitler were initially declared genuine by the respected historian Hugh-Trevor Roper ( Steers and Nickell, 2013 ). That said, the fake diaries are themselves now considered primary sources as ‘news media’ documents of the past.

To access primary sources, previous generations of scholars would have trawled archives and libraries to examine documents. This ‘hands on’ approach is still recommended but can now be complemented with the vast number of primary sources available through online databases, which has its advantages:

Searchable, saveable, and printable sources from your desktop
Savings of time and expenses
Preservation of original documents
May be easier to read
Easier to create statistical data

As with ‘original’ sources, it is important to bear in mind the subjectivity of the source, but also evaluate the digital platforms and the providence of the source – can the original be located? There are also additional caveats when using digital sources:

The search strategy requires careful planning of keywords and dates
Manging results through saving
The context of the source may be lost. For example, other documents within the collection or publication may be overlooked if the search terms are too narrow.

The Library subscribes to a wide range of databases that offer a vast range of digitised primary sources. These include historic newspaper and periodical titles including The Times , art and architecture archives, full text digital versions of British and European books, tracts and pamphlets from the medieval age to the nineteenth century, British cartoons spanning 200 years, historic maps, images from the British Museum, and state and parliamentary papers.

We also provide digital access to a range of more specialist primary sources, these include news videos from Northern Ireland, Church of England records, women’s letters and diaries, radio and television archives, collections of notable individual’s own archives, trial accounts from the Old Bailey criminal court and much more.

To more information, including accessability, of our digitised primary sources, go to Finding Digital Media, Newspapers, Official Documents & Statistics

Using primary source material brings with it responsibility and the question of ethics and research integrity. If you are embarking on a dissertation project, an ethics form may be a requirement of this exercise. You should also consult your tutor or academic school with regards to the University's ethics and integrity assurance if you are in any doubt.

Permission to use primary sources does not mean you have permission to use them in your work.

You must have explicit consent to consult primary data and to then use it for academic purposes. This is especially important if it is of a ‘sensitive’ nature, for example, surveys, commercial and medical data, interviews and family records.
Permission must be received from the people you will be studying in order to conduct research involving them.
Consider whether it might be appropriate to anonymise your findings and consult those involved in your study.
Be sensitive to others and carefully word interview or survey questions.

It is important to obtain authorisation and adhere to any copyright regulations when using primary sources, especially regarding copying documents, images, and data for both initial research consultation and then reproduction in written work. Archives and libraries will advise on this, as will the terms and conditions of digital databases. We also offer copyright guidance.

All primary sources used in academic writing must be fully referenced to ensure their veracity, to allow a reader to easily differentiate between primary and secondary sources in the writing and for others to locate source materials easily. If you read about a primary source in a secondary source and wish to use it, you should try to locate the primary source to check the context and data. To reference a primary source, follow the referencing guidelines for your subject area. Referencing primary sources can be tricky, especially if they are archival resources, if you need help, the Learning Hub is here for you.

Primary source historical documents and records are collated and stored in archives, where they may be accessed for research purposes. The range of archival resources vary immensely and can include just a specific set of documents or a vast range of records. The National Archives , the official archive for the UK Government, stores over 11million government and public records, that include Domesday Book to tweets from Downing Street.

Visiting archives

Before visiting

check the online catalogue – some resources may not be available if they are too fragile, for example
confirm if resources require pre-ordering and an appointment is required
find out If a visitor’s pass is needed. The British Library , for example, require researchers to apply for a Reader Pass
check online databases for digital formats, for example, nineteenth-century periodicals via our 19th Century UK Periodicals database
confirm arrangements for copying records. Some sites allow digital cameras and photocopying, others, such as the British Library, require researchers to order copies for a small charge.

When you research in an archive, please respect their procedures for researchers. Many sites request users only use pencils for note-making and that bags, coats and drinks are not taken into study rooms.

Notable archives and record offices

Teesside Archives – located in the Dorman Museum, Middlesbrough. Historical records of Middlesbrough and surrounding areas https://teessidearchives.wordpress.com/

North Yorkshire County Record Office – historic records of North Yorkshire https://www.northyorks.gov.uk/county-record-office

Durham County Record Office - local authority archive service for County Durham and Darlington http://www.durhamrecordoffice.org.uk/article/8338/Home

Many more local and national archives can be located using the National Archives discovery search tool https://discovery.nationalarchives.gov.uk/find-an-archive

Click on the image below to access the reading list which includes resources used in this guide as well as some additional useful resources.

Link to online reading list of additional resources and further reading

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License .

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URL: https://libguides.tees.ac.uk/researchmethods

Understanding research and critical appraisal

Introduction
Secondary research

What is primary research?

Quantitative research study designs, qualitative research study designs, mixed methods research study designs.

Critical appraisal of research papers
Useful terminology
Further reading and helpful resources

Primary research articles provide a report of individual, original research studies, which constitute the majority of articles published in peer-reviewed journals. All primary research studies are conducted according to a specified methodology, which will be partly determined by the aims and objectives of the research.

The following sections offer brief summaries of some of the common quantitative, qualitative, and mixed-methods study designs you may encounter.

Randomised Controlled Trial

A randomised controlled trial (RCT) is a study where participants are randomly allocated to two or more groups. One group receives the treatment that is being tested by the study (treatment or experimental group), and the other group(s) receive an alternative, which is often the current standard treatment or a placebo (control or comparison group). The nature of the control used should always be specified.

An RCT is a good study choice for determining the effectiveness of an intervention or treatment, or for comparing the relative effectiveness of different interventions or treatments. If well implemented, the randomisation of participants in RCTs should ensure that the groups differ only in their exposure to treatment, and that differences in outcomes between the groups are probably attributable to the treatment being studied.

In crossover randomised controlled trials, participants receive all of the treatments and controls being tested in a random order. This means that participants receive one treatment, the effect of which is measured, and then "cross over" into the other treatment group, where the effect of the second treatment (or control) is measured.

RCTs are generally considered to be the most rigorous experimental study design, as the randomisation of participants helps to minimise confounding and other sources of bias.

Cohort study

A cohort study identifies a group of people and follows them over a period of time to see who develops the outcome of interest to the study. This type of study is normally used to look at the effect of suspected risk factors that cannot be controlled experimentally – for example, the effect of smoking on lung cancer.

Also sometimes called longitudinal studies, cohort studies can be either prospective, that is, exposure factors are identified at the beginning of a study and the study population is followed into the future, or retrospective, that is, medical records for the study population are used to identify past exposure factors.

Cohort studies are useful in answering questions about disease causation or progression, or studying the effects of harmful exposures.

Cohort studies are generally considered to be the most reliable observational study design. They are not as reliable as RCTs, as the study groups may differ in ways other than the variable being studied.

Other problems with cohort studies are that they require a large sample size, are inefficient for rare outcomes, and can take long periods of time.

Case-Control Study

A case-control study compares a group of people with a disease or condition, against a control population without the disease or condition, in order to investigate the causes of particular outcomes. The study looks back at the two groups over time to see which risk factors for the disease or condition they have been exposed to.

Case-control studies can be useful in identifying which risk factors may predict a disease, or how a disease progresses over time. They can be especially useful for investigating the causes of rare outcomes.

Case-control studies can be done quickly, and do not require large groups of subjects. However, their reliance on retrospective data which may be incomplete or unreliable (owing to subject ability to accurately recall information such as the appearance of a symptom) can be a difficulty.

Cross-Sectional Study

A cross-sectional study collects data from the study population at one point in time, and considers the relationships between characteristics. Also sometimes called surveys or prevalence studies.

Cross-sectional studies are generally used to study the prevalence of a risk factor, disease or outcome in a chosen population.

Because cross-sectional studies do not look at trends or changes over time, they cannot establish cause and effect between exposures and outcomes.

Case Series / Case Reports

A case series is a descriptive study of a group of people, who have either received the same treatment or have the same disease, in order to identify characteristics or outcomes in a particular group of people.

Case series are useful for studying rare diseases or adverse outcomes, for illustrating particular aspects of a condition, identifying treatment approaches, and for generating hypotheses for further study.

A case report provides a study of an individual, rather than a group.

Case series and case reports have no comparative control groups, and are prone to bias and chance association.

Expert opinion

Expert opinion draws upon the clinical experience and recommendations of those with established expertise on a topic.

Grounded theory

Grounded theory studies aim to generate theory in order to explain social processes, interactions or issues. This explanatory theory is grounded in, and generated from, the research participant data collected.

Research data typically takes the form of interviews, observations or documents. Data is analysed as it is collected, and is coded and organised into categories which inform the further collection of data, and the construction of theory. This cycle helps to refine the theory, which evolves as more data is gathered.

Phenomenology

A phenomenological study aims to describe the meaning(s) of the lived experience of a phenomenon. Research participants will have some common experience of the phenomenon under examination, but will differ in their precise individual experience, and in other personal or social characteristics.

Research data is typically in the form of observations, interviews or written records, and its analysis sets out to identify common themes in the participants' experience, while also highlighting variations and unique themes.

Ethnography

Ethnography is the study of a specific culture or cultural group, where the researcher seeks an insider perspective by placing themselves as a participant observer within the group under study.

Data is typically formed of observations, interviews and conversation. Ethnography aims to offer direct insight into the lives and the experiences of the group or the culture under study, examining its beliefs, values, practices and behaviours.

A case study offers a detailed description of the experience of an individual, a family, a community or an organisation, often with the aim of highlighting a particular issue. Research data may include documents, interviews and observations.

Content analysis

Content analysis is used to explore the occurrence, meanings and relationships of words, themes or concepts within a set of textual data. Research data might be drawn from any type of written document(s). Data is coded and categorised, with the aim of revealing and examining the patterns and the intentions of language use within the data set.

Narrative inquiry

A narrative inquiry offers in depth detail of a situation or experience from the perspective of an individual or small groups. Research data usually consists of interviews or recordings, which is presented as a structured, chronological narrative. Narrative inquiry studies often seek to give voice to individuals or populations whose perspective is less well established, or not commonly sought.

Action research

Action research is a form of research, commonly used with groups, where the participants take a more active, collaborative role in producing the research. Studies incorporate the lived experiences of the individuals, groups or communities under study, drawing on data which might include observation, interviews, questionnaires or workshops.

Action research is generally aimed at changing or improving a particular context, or a specific practice, alongside the generation of theory.

Explanatory sequential design

In an explanatory sequential study, emphasis is given to the collection and analysis of quantitative data, which occurs during the first phase of the study. The results of this quantitative phase inform the subsequent collection of qualitative data in the next phase.

Analysis of the resultant qualitative data is then used to 'explain' the quantitative results, usually serving to contextualise these, or to otherwise enhance or enrich the initial findings.

Exploratory sequential design

In an exploratory sequential study, the opposite sequence to that outlined above is used. In this case, qualitative data is emphasised, with this being collected and analysed during the first phase of the study. The results of this qualitative phase inform the subsequent collection of quantitative data in the next phase.

The quantitative data can then be used to define or to generalise the qualitative results, or to test these results on the basis of theory emerging from the initial findings.

Convergent design

In a convergent study, qualitative and quantitative data sets are collected and analysed simultaneously and independently of one another.

Results from analysis of both sets of data are brought together to provide one overall interpretation; this combination of data types can be handled in various ways, but the objective is always to provide a fuller understanding of the phenomena under study. Equal emphasis is given to both qualitative and quantitative data in a convergent study.

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Next: Critical appraisal of research papers >>
Last Updated: Mar 26, 2024 4:38 PM
URL: https://libguides.sgul.ac.uk/researchdesign

27 Real Primary Research Examples

Primary research is a type of academic research that involves collecting new and original data to conduct a study.

Examples of primary research include studies that collect data through interviews, questionnaires, original text analysis, observation, surveys, focus groups, case studies, and ethnography.

It is the opposite of secondary research which involves looking at existing data to identify trends or new insights. Both secondary and primary research are legitimate forms of academic research.

Primary Research Examples

1. interviews.

Interviews involve approaching relevant people and asking them questions to gather their thoughts and opinions on a topic. This can take the form of structured, semi-strutured, and unstructured interviews.

Structured interviews generally do not involve back-and-forth discussion between the researcher and the research participant, while semi-structured and unstructured interviews involve the interviewer asking follow-up questions to dig deeper and elicit more insights.

2. Questionnaires and Surveys

Questionnaires are text-based interviews where a set of questions are written down by the researchers and sent to the research participants. The participants fill out the questionnaires and return them to the researcher.

The researcher then anonymizes the data and analyzes it by looking for trends and patterns across the dataset. They may do this manually or use research tools to find similarities and differences in the responses of the research participants.

A simple questionnaire can take the form of a Likert scale which involves asking a research participant to circle their opinion on a set of pre-determined responses (e.g. ‘Very Likely, Likely, Unlikely, Very Unlikely’). Other questionnaires require participants to write detailed paragraphs responding to questions which can then be analyzed.

One benefit of surveys over interviews is that it’s easier to gather large datasets.

3. Control Group Analysis

Control group analyses involve separating research participants into two groups: the control group and the experimental group.

An intervention is applied to the experimental group. Researchers then observe the results and compare them to the control group to find out the effects of the intervention.

This sort of research is very common in medical research. For example, a new pill on the market might be used on two groups of sick patients to see whether the pill was effective in improving one group’s condition. If so, it may receive approval to go into the market.

4. Observation Studies

Observational studies involve the researchers entering a research setting and recording their naturalistic observations of what they see. These observations can then form the basis of a thesis.

Longer-term observation studies where the researcher is embedded in a community are called ethnographic studies.

Tools for observation studies include simple pen-and-paper written vignettes about a topic, recording with the consent of research participants, or using field measuring devices.

Observational studies in fields like anthropology can lead to rich and detailed explanations of complex phenomena through a process called thick description . However, they’re inherently qualitative, subjective , and small-case studies that often make it difficult to make future predictions or hard scientific findings.

Another research limitation is that the presence of the researcher can sometimes affect the behavior of the people or animals being observed.

Go Deeper: 15 Ethnography Examples

5. Focus Groups

Focus groups are similar to interviews, but involve small groups of research participants interacting with the interviewer and, sometimes, one another.

Focus group research is common, for example, in political research, where political parties commission independent research organizations to collect data about the electorate’s perceptions of the candidates. This can help inform them of how to more effectively position the candidate in advertising and press stops.

The biggest benefit of focus group studies is that they can gather qualitative information from a wider range of research participants than one-to-one interviews. However, the downside is that research participants tend to influence each others’ responses.

See More: Examples of Focus Groups

6. Online Surveys

Online surveys are similar in purpose to offline questionnaires and surveys, but have unique benefits and limitations.

Like offline surveys and questionnaires, they can be in the form of written responses, multiple choice, and Likert scales.

However, they have some key benefits including: capacity to cast a wide net, ease of snowball sampling, and ease of finding participants.

These strengths also present some potential weaknesses: poorly designed online surveys may be corrupted if the sample is not sufficiently vetted and only distributed to non-representative sample sets (of course, this can be offset, depending on the study design).

7. Action Research

Action research involves practitioners conducting just-in-time research in an authentic setting to improve their own practice. The researcher is an active participant who studies the effects of interventions.

It sits in contrast to other forms of primary research in this list, which are mostly conducted by researchers who attempt to detach themselves from the subject of study. Action research, on the other hand, involves a researcher who is also a participant.

Action research is most commonly used in classrooms, where teachers take the role of researchers to improve their own teaching and learning practices. However, action research can be used in other fields as well, particularly healthcare and social work.

Go Deeper: 21 Action Research Examples

8. Discourse and Textual Analysis

Discourse and textual analyses are studies of language and text. They could involve, for example, the collection of a selection of newspaper articles published within a defined timeframe to identify the ideological leanings of the newspapers.

This sort of analysis can also explore the language use of media to study how media constructs stereotypes. The quintessential example is the study of gender identities is Disney texts, which has historically shown how Disney texts promote and normalize gender roles that children could internalize.

Textual analysis is often confused as a type of secondary research. However, as long as the texts are primary sources examined from scratch, it should be considered primary research and not the analysis of an existing dataset.

Go Deeper: 21 Discourse Analysis Examples

9. Multimodal, Visual, and Semiotic Analysis

Discourse and textual analyses traditionally focused on words and written text. But with the increasing presence of visual texts in our lives, scholars had to come up with primary research studies that involved the analysis of multimodal texts .

This led to studies such as semiotics and multimodal discourse analysis. This is still considered primary research because it involves the direct analysis of primary data (such as pictures, posters, and movies).

While these studies tend to borrow significantly from written text analysis, they include methods such as social semiotic to explore how signs and symbols garner meaning in social contexts. This enables scholars to examine, for example, children’s drawings through to famous artworks.

Often, primary research is a more highly-regarded type of research than secondary research because it involves gathering new data.

However, secondary research should not be discounted: the synthesis, categorization, and critique of an existing corpus of research can reveal excellent new insights and help to consolidate academic knowledge and even challenge longstanding assumptions .

References for the mentioned studies (APA Style)

Atack, L., & Rankin, J. (2002). A descriptive study of registered nurses’ experiences with web‐based learning. Journal of Advanced Nursing , 40 (4), 457-465.

Baughcum, A. E., Burklow, K. A., Deeks, C. M., Powers, S. W., & Whitaker, R. C. (1998). Maternal feeding practices and childhood obesity: a focus group study of low-income mothers. Archives of pediatrics & adolescent medicine , 152 (10), 1010-1014.

Calvert, M., & Sheen, Y. (2015). Task-based language learning and teaching: An action-research study. Language Teaching Research , 19 (2), 226-244.

Coker, D. L., Farley-Ripple, E., Jackson, A. F., Wen, H., MacArthur, C. A., & Jennings, A. S. (2016). Writing instruction in first grade: An observational study. Reading and Writing , 29 (5), 793-832.

Cossrow, N. H., Jeffery, R. W., & McGuire, M. T. (2001). Understanding weight stigmatization: A focus group study. Journal of nutrition education , 33 (4), 208-214.

Costello, J. (2006). Dying well: nurses’ experiences of ‘good and bad’deaths in hospital. Journal of advanced nursing , 54 (5), 594-601.

Deckx, L., Mitchell, G., Rosenberg, J., Kelly, M., Carmont, S. A., & Yates, P. (2019). General practitioners’ engagement in end-of-life care: a semi-structured interview study. BMJ Supportive & Palliative Care .

Drew, C. (2013). Elitism for sale: Promoting the elite school online in the competitive educational marketplace. Australian Journal of Education , 57 (2), 174-184.

Erdener, M. A., & Knoeppel, R. C. (2018). Parents’ Perceptions of Their Involvement in Schooling. International Journal of Research in Education and Science , 4 (1), 1-13.

Felicia, O. (2021). A social semiotic analysis of gender power in Nigeria’s newspaper political cartoons. Social Semiotics , 31 (2), 266-281.

Gardner, C. D., Trepanowski, J. F., Del Gobbo, L. C., Hauser, M. E., Rigdon, J., Ioannidis, J. P., … & King, A. C. (2018). Effect of low-fat vs low-carbohydrate diet on 12-month weight loss in overweight adults and the association with genotype pattern or insulin secretion: the DIETFITS randomized clinical trial. Jama , 319 (7), 667-679.

Groves, M. M., & Zemel, P. C. (2000). Instructional technology adoption in higher education: An action research case study. International Journal of Instructional Media , 27 (1), 57.

Gullifer, J., & Tyson, G. A. (2010). Exploring university students’ perceptions of plagiarism: A focus group study. Studies in Higher Education , 35 (4), 463-481.

Karlsson, J., & Juslin, P. N. (2008). Musical expression: An observational study of instrumental teaching. Psychology of music , 36 (3), 309-334.

Liu, D., Huang, Y., Huang, C., Yang, S., Wei, X., Zhang, P., … & Zhang, H. (2022). Calorie restriction with or without time-restricted eating in weight loss. New England Journal of Medicine , 386 (16), 1495-1504.

Martin, F., & Bolliger, D. U. (2018). Engagement matters: Student perceptions on the importance of engagement strategies in the online learning environment. Online Learning , 22 (1), 205-222.

Munro, M. (2018). House price inflation in the news: a critical discourse analysis of newspaper coverage in the UK. Housing Studies , 33 (7), 1085-1105.

O’bannon, B. W., & Thomas, K. (2014). Teacher perceptions of using mobile phones in the classroom: Age matters!. Computers & Education , 74 , 15-25.

Olsen, M., Udo, C., Dahlberg, L., & Boström, A. M. (2022). Older Persons’ Views on Important Values in Swedish Home Care Service: A Semi-Structured Interview Study. Journal of Multidisciplinary Healthcare , 15 , 967.

Ravn, I. M., Frederiksen, K., & Beedholm, K. (2016). The chronic responsibility: a critical discourse analysis of Danish chronic care policies. Qualitative Health Research , 26 (4), 545-554.

Sacks, F. M., Bray, G. A., Carey, V. J., Smith, S. R., Ryan, D. H., Anton, S. D., … & Williamson, D. A. (2009). Comparison of weight-loss diets with different compositions of fat, protein, and carbohydrates. New England Journal of Medicine , 360 (9), 859-873.

Saltmarsh, S., Chapman, A., Campbell, M., & Drew, C. (2015). Putting “structure within the space”: Spatially un/responsive pedagogic practices in open-plan learning environments. Educational Review , 67 (3), 315-327.

Samaras, G., Bonoti, F., & Christidou, V. (2012). Exploring children’s perceptions of scientists through drawings and interviews. Procedia-Social and Behavioral Sciences , 46 , 1541-1546.

Sengul, K. (2019). Critical discourse analysis in political communication research: a case study of right-wing populist discourse in Australia. Communication Research and Practice , 5 (4), 376-392.

Smahel, D., Machackova, H., Mascheroni, G., Dedkova, L., Staksrud, E., Ólafsson, K., … & Hasebrink, U. (2020). EU Kids Online 2020: Survey results from 19 countries.

Stawarz, K., Preist, C., & Coyle, D. (2019). Use of smartphone apps, social media, and web-based resources to support mental health and well-being: online survey. JMIR mental health , 6 (7), e12546.Towns, M. H., Kreke, K., & Fields, A. (2000). An action research project: Student perspectives on small-group learning in chemistry. Journal of Chemical Education , 77 (1), 111.

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

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Primary Research Articles

Library vs. Google
Background Reading
Keyword Searching
Evaluating Sources
Citing Sources
Need more help?

How Can I Find Primary Research Articles?

Many of the recommended databases in this subject guide contain primary research articles (also known as empirical articles or research studies). Search in databases like ScienceDirect and MEDLINE .

Primary Research Articles: How Will I Know One When I See One?

Primary research articles to conduct and publish an experiment or research study, an author or team of authors designs an experiment, gathers data, then analyzes the data and discusses the results of the experiment. a published experiment or research study will therefore look very different from other types of articles (newspaper stories, magazine articles, essays, etc.) found in our library databases. the following guidelines will help you recognize a primary research article, written by the researchers themselves and published in a scholarly journal., structure of a primary research article typically, a primary research article has the following sections:.

The author summarizes her article
The author discusses the general background of her research topic; often, she will present a literature review, that is, summarize what other experts have written on this particular research topic
The author describes the study she designed and conducted
The author presents the data she gathered during her experiment
The author offers ideas about the importance and implications of her research findings, and speculates on future directions that similar research might take
The author gives a References list of sources she used in her paper

The structure of the article will often be clearly shown with headings: Introduction, Method, Results, Discussion.

A primary research article will almost always contains statistics, numerical data presented in tables. Also, primary research articles are written in very formal, very technical language.

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Last Updated: Jan 4, 2024 4:22 PM
URL: https://libguides.umgc.edu/science

Understanding Nursing Research

What is primary research, how can i tell if my article is "primary research", limiting your search to primary research.

Qualitative vs. Quantitative Research
Experimental Design
Is it a Nursing journal?
Is it Written by a Nurse?
Systematic Reviews and Secondary Research
Quality Improvement Plans

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We are the librarians for College of Education and Human Development, and the College of Nursing. We look forward to working with you! To contact us or to make an appointment:

Submit your request and we'll get right back to you!

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The phrase "Primary" can mean something different depending on what subject you're in.

In History , for example, you might hear the phrase "primary sources." This means the researcher is looking for sources that date back to when an event occurred. Primary sources can be a diary, a photograph, or a newspaper clipping.

If this is the kind of research you're looking for, check out this research guide on how to find primary sources:

Primary Sources

If you're in Nursing or another scientific field you're more likely to hear the phrase "Primary Research."

Primary Research refers to research that was conducted by the author of the article you're reading. So if you're reading an article and in the methodology section the author refers to recruiting participants, identifying a control group, etc. you can be pretty sure the author has conducted the research themselves.

When you're asked to find primary research, you're being asked to find articles describing research that was conducted by the authors.

Check out the video below for an explanation of the differences between primary and secondary research.

To determine if the article you're looking at is considered Primary Research, look for the following:

In the Abstract, can you find a description of research being conducted?
Were participants recruited?
Were surveys distributed?

The main question to ask yourself is "Did the author conduct research, or did they read and synthesize other people's research?"

If you've found an article in CINAHL and you want to know if it's primary research, look under "Publication Type" to see if it's a research article.

This is not always 100% correct, though. To be sure, you should always read the Methodology section to understand what kind of article you're looking at.

If you're using PubMed, you can check the article's Keywords and Abstract for clues to see if the article is primary research, like in the article below:

Or you can check to see if the article includes a "Publication Type" section like this article:

The following Publication Types are usually considered Primary Research:

Adaptive Clinical Trial
Clinical Study
Clinical Trial
Controlled Clinical Trial
Equivalence Trial
Evaluation Studies
Observational Study
Pragmatic Clinical Trial
Randomized Controlled Trial

Remember, you will always need to read the Methodologies section of an article to be sure the article is an example of primary research!

In certain databases you can specify that you're only interested in resources that are considered primary research.

Two of those databases are CINAHL and PubMed, which you can access here:

To limit your results to primary research in CINAHL, check the "Research Article" box on the homepage before you hit "Search"

This check box is helpful, but it isn't 100% correct, so always read the Methodology section of your article to determine what kind of article it is!

If you're conducting a search in PubMed and want to limit your results to a certain kind of article, you can enter your search terms on the homepage and click "Search."

Then, when you're on your results page, use the limiters on the left side of the screen to specify the "Article Type" you're interested in. Under "Article Types" click the "Customize..." link to see the full list of article types available to you.

Check any of the article types you're interested in (don't forget to scroll down on this list!) and then click the blue "Show" button at the bottom of the pop up window.

Now the Article Types you just selected should appear under the Article Types heading. Click on the article types you want to show up in your results list and your results will limit themselves to just those that meet your criteria.

Remember to read the article's Methodology section yourself before deciding whether or not it's Primary Research! These limits are great, but they aren't always 100% accurate.

Next: Qualitative vs. Quantitative Research >>
Last Updated: Feb 6, 2024 9:34 AM
URL: https://guides.library.tamucc.edu/nursingresearch

What Is a Primary Source?

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In research and academics, a primary source refers to information collected from sources that witnessed or experienced an event firsthand. These can be historical documents , literary texts, artistic works, experiments, journal entries, surveys, and interviews. A primary source, which is very different from a secondary source , is also called primary data.

The Library of Congress defines primary sources as "the raw materials of history—original documents and objects which were created at the time under study," in contrast to secondary sources , which are "accounts or interpretations of events created by someone without firsthand experience," ("Using Primary Sources").

Secondary sources are often meant to describe or analyze a primary source and do not give firsthand accounts; primary sources tend to provide more accurate depictions of history but are much harder to come by.

Characteristics of Primary Sources

There are a couple of factors that can qualify an artifact as a primary source. The chief characteristics of a primary source, according to Natalie Sproull, are: "(1) [B]eing present during the experience, event or time and (2) consequently being close in time with the data. This does not mean that data from primary sources are always the best data."

Sproull then goes on to remind readers that primary sources are not always more reliable than secondary sources. "Data from human sources are subject to many types of distortion because of such factors as selective recall, selective perceptions, and purposeful or nonpurposeful omission or addition of information. Thus data from primary sources are not necessarily accurate data even though they come from firsthand sources," (Sproull 1988).

Original Sources

Primary sources are often called original sources, but this is not the most accurate description because you're not always going to be dealing with original copies of primary artifacts. For this reason, "primary sources" and "original sources" should be considered separate. Here's what the authors of "Undertaking Historical Research in Literacy," from Handbook of Reading Research , have to say about this:

"The distinction also needs to be made between primary and original sources . It is by no means always necessary, and all too often it is not possible, to deal only with original sources. Printed copies of original sources, provided they have been undertaken with scrupulous care (such as the published letters of the Founding Fathers), are usually an acceptable substitute for their handwritten originals." (E. J. Monaghan and D. K. Hartman, "Undertaking Historical Research in Literacy," in Handbook of Reading Research , ed. by P. D. Pearson et al. Erlbaum, 2000)

When to Use Primary Sources

Primary sources tend to be most useful toward the beginning of your research into a topic and at the end of a claim as evidence, as Wayne Booth et al. explain in the following passage. "[Primary sources] provide the 'raw data' that you use first to test the working hypothesis and then as evidence to support your claim . In history, for example, primary sources include documents from the period or person you are studying, objects, maps, even clothing; in literature or philosophy, your main primary source is usually the text you are studying, and your data are the words on the page. In such fields, you can rarely write a research paper without using primary sources," (Booth et al. 2008).

When to Use Secondary Sources

There is certainly a time and place for secondary sources and many situations in which these point to relevant primary sources. Secondary sources are an excellent place to start. Alison Hoagland and Gray Fitzsimmons write: "By identifying basic facts, such as year of construction, secondary sources can point the researcher to the best primary sources , such as the right tax books. In addition, a careful reading of the bibliography in a secondary source can reveal important sources the researcher might otherwise have missed," (Hoagland and Fitzsimmons 2004).

Finding and Accessing Primary Sources

As you might expect, primary sources can prove difficult to find. To find the best ones, take advantage of resources such as libraries and historical societies. "This one is entirely dependent on the assignment given and your local resources; but when included, always emphasize quality. ... Keep in mind that there are many institutions such as the Library of Congress that make primary source material freely available on the Web," (Kitchens 2012).

Methods of Collecting Primary Data

Sometimes in your research, you'll run into the problem of not being able to track down primary sources at all. When this happens, you'll want to know how to collect your own primary data; Dan O'Hair et all tell you how: "If the information you need is unavailable or hasn't yet been gathered, you'll have to gather it yourself. Four basic methods of collecting primary data are field research, content analysis, survey research, and experiments. Other methods of gathering primary data include historical research, analysis of existing statistics, ... and various forms of direct observation," (O'Hair et al. 2001).

Booth, Wayne C., et al. The Craft of Research . 3rd ed., University of Chicago Press, 2008.
Hoagland, Alison, and Gray Fitzsimmons. "History." Recording Historic Structures. 2nd. ed., John Wiley & Sons, 2004.
Kitchens, Joel D. Librarians, Historians, and New Opportunities for Discourse: A Guide for Clio's Helpers . ABC-CLIO, 2012.
Monaghan, E. Jennifer, and Douglas K. Hartman. "Undertaking Historical Research in Literacy." Handbook of Reading Research. Lawrence Erlbaum Associates, 2002.
O'Hair, Dan, et al. Business Communication: A Framework for Success . South-Western College Pub., 2001.
Sproull, Natalie L. Handbook of Research Methods: A Guide for Practitioners and Students in the Social Sciences. 2nd ed. Scarecrow Press, 1988.
"Using Primary Sources." Library of Congress .
Secondary Sources in Research
Documentation in Reports and Research Papers
What Is a Research Paper?
How to Use Libraries and Archives for Research
How to Cite Genealogy Sources
Definition and Examples of Quotation in English Grammar
Fashion Throughout History
Data Sources For Sociological Research
10 Places to Research Your Paper
Primary and Secondary Sources in History
How to Develop a Research Paper Timeline
Research Note Cards
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Definition and Examples of Evidence in Argument
An Introduction to Academic Writing
Biography of Arturo Alfonso Schomburg, African History Expert

Everything you need to know about primary research

Last updated

28 February 2023

Reviewed by

Miroslav Damyanov

They might search existing research to find the data they need—a technique known as secondary research .

Alternatively, they might prefer to seek out the data they need independently. This is known as primary research.

Analyze your primary research

Bring your primary research together inside Dovetail and uncover actionable insights

What is primary research?

During primary research, the researcher collects the information and data for a specific sample directly.

Types of primary research

Primary research can take several forms, depending on the type of information studied. Here are the four main types of primary research:

Observations

Focus groups

When conducting primary research, you can collect qualitative or quantitative data (or both).

Qualitative primary data collection provides a vast array of feedback or information about products and services. However, it may need to be interpreted before it is used to make important business decisions.

Quantitative primary data collection , on the other hand, involves looking at the numbers related to a specific product or service.

What types of projects can benefit from primary research?

Data obtained from primary research may be more accurate than if it were obtained from previous data samples.

Primary research may be used for

Salary guides

Industry benchmarks

Government reports

Any information based on the current state of the target, including statistics related to current information

Scientific studies

Current market research

Crafting user-friendly products

Primary research can also be used to capture any type of sentiment that cannot be represented statistically, verbally, or through transcription. This may include tone of voice, for example. The researcher might want to find out if the subject sounds hesitant, uncertain, or unhappy.

Methods for conducting primary research

Your methods for conducting primary research may vary based on the information you’re looking for and how you prefer to interact with your target market.

Surveys are a method to obtain direct information and feedback from the target audience. Depending on the target market’s specific needs, they can be conducted over the phone, online, or face-to-face.

Observation

In some cases, primary research will involve watching the behaviors of consumers or members of the target audience.

Communication with members of the target audience who can share direct information and feedback about products and services.

Test marketing

Explore customer response to a product or marketing campaign before a wider release.

Competitor visits

Competitor visits allow you to check out what competitors have to offer to get a better feel for how they interact with their target markets. This approach can help you better understand what the market might be looking for.

This involves bringing a group of people together to discuss a specific product or need within the industry. This approach could help provide essential insights into the needs of that market.

Usability testing

Usability testing allows you to evaluate a product’s usability when you launch a live prototype. You might recruit representative users to perform tasks while you observe, ask questions, and take notes on how they use your product.

When to conduct primary research

Primary research is needed when you want first-hand information about your product, service, or target market. There are several circumstances where primary research may be the best strategy for getting the information you need.

You might use it to:

Understand pricing information, including what price points customers are likely to purchase at.

Get insight into your sales process. For example, you might look at screenshots of a sales demo, listen to audio recordings of the sales process, or evaluate key details and descriptions.

Learn about problems your consumers might be having and how your business can solve them.

Gauge how a company feels about its competitors. For example, you might want to ask an e-tailer if they plan to offer free shipping to compete with Amazon, Walmart, and other major retailers.

How to get started with primary research

Step one: Define the problem you’re trying to answer. Clearly identify what you want to know and why it’s important. Does the customer want you to perform the “usual?” This is often the case if they are new, inexperienced, or simply too busy and want to have the task taken care of.

Step two: Determine the best method for getting those answers. Do you need quantitative data , which can be measured in multiple-choice surveys? Or do you need more detailed qualitative data , which may require focus groups or interviews?

Step three: Select your target. Where will you conduct your primary research? You may already have a focus group available; for example, a social media group where people already gather to discuss your brand.

Step four: Compile your questions or define your method. Clearly set out what information you need and how you plan to gather it.

Step five: Research!

Advantages of primary research

Primary research offers a number of potential advantages. Most importantly, it offers you information that you can’t get elsewhere.

It provides you with direct information from consumers who are already members of your target market or using your products.

You are able to get feedback directly from your target audience, which can allow you to immediately improve products or services and provide better support to your target market.

Primary data is current. Secondary sources may contain outdated data.

Primary data is reliable. You will know what methods you used and how the data relates to your research because you collected it yourself.

Disadvantages of primary research

You might decide primary research isn’t the best option for your research project when you consider the disadvantages.

Primary research can be time-consuming. You will have to put in the time to collect data yourself, meaning the research may take longer to complete.

Primary research may be more expensive to conduct if it involves face-to-face interactions with your target audience, subscriptions for insight platforms, or participant remuneration.

The people you engage with for your research may feel disrupted by information-gathering methods, so you may not be able to use the same focus group every time you conduct that research.

It can be difficult to gather accurate information from a small group of people, especially if you deliberately select a focus group made up of existing customers.

You may have a hard time accessing people who are not already members of your customer base.

Biased surveys can be a challenge. Researchers may, for example, inadvertently structure questions to encourage participants to respond in a particular way. Questions may also be too confusing or complex for participants to answer accurately.

Despite the researcher’s best efforts, participants don’t always take studies seriously. They may provide inaccurate or irrelevant answers to survey questions, significantly impacting any conclusions you reach. Therefore, researchers must take extra caution when examining results.

Conducting primary research can help you get a closer look at what is really going on with your target market and how they are using your product. That research can then inform your efforts to improve your services and products.

What is primary research, and why is it important?

Primary research is a research method that allows researchers to directly collect information for their use. It can provide more accurate insights into the target audience and market information companies really need.

What are primary research sources?

Primary research sources may include surveys, interviews, visits to competitors, or focus groups.

What is the best method of primary research?

The best method of primary research depends on the type of information you are gathering. If you need qualitative information, you may want to hold focus groups or interviews. On the other hand, if you need quantitative data, you may benefit from conducting surveys with your target audience.

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Q. How do I know if an article is a primary or secondary research article?

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Answered By: Jay Trask Last Updated: Oct 21, 2020 Views: 236919

A primary research article reports on an empirical research study conducted by the authors. It is almost always published in a peer-reviewed journal. This type of article:

Asks a research question or states a hypothesis or hypotheses
Identifies a research population
Describes a specific research method
Tests or measures something
Includes a section called "method" or "methodology." This may only appear in the article, not the abstract.
Includes a section called "results."

Words to look for as clues include: analysis, study, investigation, examination, experiment, numbers of people or objects analyzed, content analysis, or surveys.

To contrast, the following are not primary research articles (i.e., they are secondary sources):

Literature reviews
Meta-Analyses/Review articles (These are studies that arrive at conclusions based on research from many other studies.)
Chapters in books
Encyclopedia articles
Speeches and interviews

Please note: if you are seeking information about primary and secondary sources for historical research, please find information here: https://libguides.unco.edu/history-primary-resources

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Types of Research Papers: Overview

A research paper is simply a piece of writing that uses outside sources. There are different types of research papers with varying purposes and expectations for sourcing.

While this guide explains those differences broadly, ask your professor about specific disciplinary conventions.

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Research paper

Writing a Research Paper Introduction | Step-by-Step Guide

Published on September 24, 2022 by Jack Caulfield . Revised on March 27, 2023.

The introduction to a research paper is where you set up your topic and approach for the reader. It has several key goals:

Present your topic and get the reader interested
Provide background or summarize existing research
Position your own approach
Detail your specific research problem and problem statement
Give an overview of the paper’s structure

The introduction looks slightly different depending on whether your paper presents the results of original empirical research or constructs an argument by engaging with a variety of sources.

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Step 1: introduce your topic, step 2: describe the background, step 3: establish your research problem, step 4: specify your objective(s), step 5: map out your paper, research paper introduction examples, frequently asked questions about the research paper introduction.

The first job of the introduction is to tell the reader what your topic is and why it’s interesting or important. This is generally accomplished with a strong opening hook.

The hook is a striking opening sentence that clearly conveys the relevance of your topic. Think of an interesting fact or statistic, a strong statement, a question, or a brief anecdote that will get the reader wondering about your topic.

For example, the following could be an effective hook for an argumentative paper about the environmental impact of cattle farming:

A more empirical paper investigating the relationship of Instagram use with body image issues in adolescent girls might use the following hook:

Don’t feel that your hook necessarily has to be deeply impressive or creative. Clarity and relevance are still more important than catchiness. The key thing is to guide the reader into your topic and situate your ideas.

Prevent plagiarism. Run a free check.

This part of the introduction differs depending on what approach your paper is taking.

In a more argumentative paper, you’ll explore some general background here. In a more empirical paper, this is the place to review previous research and establish how yours fits in.

Argumentative paper: Background information

After you’ve caught your reader’s attention, specify a bit more, providing context and narrowing down your topic.

Provide only the most relevant background information. The introduction isn’t the place to get too in-depth; if more background is essential to your paper, it can appear in the body .

Empirical paper: Describing previous research

For a paper describing original research, you’ll instead provide an overview of the most relevant research that has already been conducted. This is a sort of miniature literature review —a sketch of the current state of research into your topic, boiled down to a few sentences.

This should be informed by genuine engagement with the literature. Your search can be less extensive than in a full literature review, but a clear sense of the relevant research is crucial to inform your own work.

Begin by establishing the kinds of research that have been done, and end with limitations or gaps in the research that you intend to respond to.

The next step is to clarify how your own research fits in and what problem it addresses.

Argumentative paper: Emphasize importance

In an argumentative research paper, you can simply state the problem you intend to discuss, and what is original or important about your argument.

Empirical paper: Relate to the literature

In an empirical research paper, try to lead into the problem on the basis of your discussion of the literature. Think in terms of these questions:

What research gap is your work intended to fill?
What limitations in previous work does it address?
What contribution to knowledge does it make?

You can make the connection between your problem and the existing research using phrases like the following.

Now you’ll get into the specifics of what you intend to find out or express in your research paper.

The way you frame your research objectives varies. An argumentative paper presents a thesis statement, while an empirical paper generally poses a research question (sometimes with a hypothesis as to the answer).

Argumentative paper: Thesis statement

The thesis statement expresses the position that the rest of the paper will present evidence and arguments for. It can be presented in one or two sentences, and should state your position clearly and directly, without providing specific arguments for it at this point.

Empirical paper: Research question and hypothesis

The research question is the question you want to answer in an empirical research paper.

Present your research question clearly and directly, with a minimum of discussion at this point. The rest of the paper will be taken up with discussing and investigating this question; here you just need to express it.

A research question can be framed either directly or indirectly.

This study set out to answer the following question: What effects does daily use of Instagram have on the prevalence of body image issues among adolescent girls?
We investigated the effects of daily Instagram use on the prevalence of body image issues among adolescent girls.

If your research involved testing hypotheses , these should be stated along with your research question. They are usually presented in the past tense, since the hypothesis will already have been tested by the time you are writing up your paper.

For example, the following hypothesis might respond to the research question above:

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The final part of the introduction is often dedicated to a brief overview of the rest of the paper.

In a paper structured using the standard scientific “introduction, methods, results, discussion” format, this isn’t always necessary. But if your paper is structured in a less predictable way, it’s important to describe the shape of it for the reader.

If included, the overview should be concise, direct, and written in the present tense.

This paper will first discuss several examples of survey-based research into adolescent social media use, then will go on to …
This paper first discusses several examples of survey-based research into adolescent social media use, then goes on to …

Full examples of research paper introductions are shown in the tabs below: one for an argumentative paper, the other for an empirical paper.

Argumentative paper
Empirical paper

Are cows responsible for climate change? A recent study (RIVM, 2019) shows that cattle farmers account for two thirds of agricultural nitrogen emissions in the Netherlands. These emissions result from nitrogen in manure, which can degrade into ammonia and enter the atmosphere. The study’s calculations show that agriculture is the main source of nitrogen pollution, accounting for 46% of the country’s total emissions. By comparison, road traffic and households are responsible for 6.1% each, the industrial sector for 1%. While efforts are being made to mitigate these emissions, policymakers are reluctant to reckon with the scale of the problem. The approach presented here is a radical one, but commensurate with the issue. This paper argues that the Dutch government must stimulate and subsidize livestock farmers, especially cattle farmers, to transition to sustainable vegetable farming. It first establishes the inadequacy of current mitigation measures, then discusses the various advantages of the results proposed, and finally addresses potential objections to the plan on economic grounds.

The rise of social media has been accompanied by a sharp increase in the prevalence of body image issues among women and girls. This correlation has received significant academic attention: Various empirical studies have been conducted into Facebook usage among adolescent girls (Tiggermann & Slater, 2013; Meier & Gray, 2014). These studies have consistently found that the visual and interactive aspects of the platform have the greatest influence on body image issues. Despite this, highly visual social media (HVSM) such as Instagram have yet to be robustly researched. This paper sets out to address this research gap. We investigated the effects of daily Instagram use on the prevalence of body image issues among adolescent girls. It was hypothesized that daily Instagram use would be associated with an increase in body image concerns and a decrease in self-esteem ratings.

The introduction of a research paper includes several key elements:

A hook to catch the reader’s interest
Relevant background on the topic
Details of your research problem

and your problem statement

A thesis statement or research question
Sometimes an overview of the paper

Don’t feel that you have to write the introduction first. The introduction is often one of the last parts of the research paper you’ll write, along with the conclusion.

This is because it can be easier to introduce your paper once you’ve already written the body ; you may not have the clearest idea of your arguments until you’ve written them, and things can change during the writing process .

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis —a prediction that will be confirmed or disproved by your research.

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Caulfield, J. (2023, March 27). Writing a Research Paper Introduction | Step-by-Step Guide. Scribbr. Retrieved April 8, 2024, from https://www.scribbr.com/research-paper/research-paper-introduction/

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13.1 Formatting a Research Paper

Learning objectives.

Identify the major components of a research paper written using American Psychological Association (APA) style.
Apply general APA style and formatting conventions in a research paper.

In this chapter, you will learn how to use APA style , the documentation and formatting style followed by the American Psychological Association, as well as MLA style , from the Modern Language Association. There are a few major formatting styles used in academic texts, including AMA, Chicago, and Turabian:

AMA (American Medical Association) for medicine, health, and biological sciences
APA (American Psychological Association) for education, psychology, and the social sciences
Chicago—a common style used in everyday publications like magazines, newspapers, and books
MLA (Modern Language Association) for English, literature, arts, and humanities
Turabian—another common style designed for its universal application across all subjects and disciplines

While all the formatting and citation styles have their own use and applications, in this chapter we focus our attention on the two styles you are most likely to use in your academic studies: APA and MLA.

If you find that the rules of proper source documentation are difficult to keep straight, you are not alone. Writing a good research paper is, in and of itself, a major intellectual challenge. Having to follow detailed citation and formatting guidelines as well may seem like just one more task to add to an already-too-long list of requirements.

Following these guidelines, however, serves several important purposes. First, it signals to your readers that your paper should be taken seriously as a student’s contribution to a given academic or professional field; it is the literary equivalent of wearing a tailored suit to a job interview. Second, it shows that you respect other people’s work enough to give them proper credit for it. Finally, it helps your reader find additional materials if he or she wishes to learn more about your topic.

Furthermore, producing a letter-perfect APA-style paper need not be burdensome. Yes, it requires careful attention to detail. However, you can simplify the process if you keep these broad guidelines in mind:

Work ahead whenever you can. Chapter 11 “Writing from Research: What Will I Learn?” includes tips for keeping track of your sources early in the research process, which will save time later on.
Get it right the first time. Apply APA guidelines as you write, so you will not have much to correct during the editing stage. Again, putting in a little extra time early on can save time later.
Use the resources available to you. In addition to the guidelines provided in this chapter, you may wish to consult the APA website at http://www.apa.org or the Purdue University Online Writing lab at http://owl.english.purdue.edu , which regularly updates its online style guidelines.

General Formatting Guidelines

This chapter provides detailed guidelines for using the citation and formatting conventions developed by the American Psychological Association, or APA. Writers in disciplines as diverse as astrophysics, biology, psychology, and education follow APA style. The major components of a paper written in APA style are listed in the following box.

These are the major components of an APA-style paper:

Body, which includes the following:

Headings and, if necessary, subheadings to organize the content
In-text citations of research sources
References page

All these components must be saved in one document, not as separate documents.

The title page of your paper includes the following information:

Title of the paper
Author’s name
Name of the institution with which the author is affiliated
Header at the top of the page with the paper title (in capital letters) and the page number (If the title is lengthy, you may use a shortened form of it in the header.)

List the first three elements in the order given in the previous list, centered about one third of the way down from the top of the page. Use the headers and footers tool of your word-processing program to add the header, with the title text at the left and the page number in the upper-right corner. Your title page should look like the following example.

Beyond the Hype: Evaluating Low-Carb Diets cover page

The next page of your paper provides an abstract , or brief summary of your findings. An abstract does not need to be provided in every paper, but an abstract should be used in papers that include a hypothesis. A good abstract is concise—about one hundred fifty to two hundred fifty words—and is written in an objective, impersonal style. Your writing voice will not be as apparent here as in the body of your paper. When writing the abstract, take a just-the-facts approach, and summarize your research question and your findings in a few sentences.

In Chapter 12 “Writing a Research Paper” , you read a paper written by a student named Jorge, who researched the effectiveness of low-carbohydrate diets. Read Jorge’s abstract. Note how it sums up the major ideas in his paper without going into excessive detail.

Write an abstract summarizing your paper. Briefly introduce the topic, state your findings, and sum up what conclusions you can draw from your research. Use the word count feature of your word-processing program to make sure your abstract does not exceed one hundred fifty words.

Depending on your field of study, you may sometimes write research papers that present extensive primary research, such as your own experiment or survey. In your abstract, summarize your research question and your findings, and briefly indicate how your study relates to prior research in the field.

Margins, Pagination, and Headings

APA style requirements also address specific formatting concerns, such as margins, pagination, and heading styles, within the body of the paper. Review the following APA guidelines.

Use these general guidelines to format the paper:

Set the top, bottom, and side margins of your paper at 1 inch.
Use double-spaced text throughout your paper.
Use a standard font, such as Times New Roman or Arial, in a legible size (10- to 12-point).
Use continuous pagination throughout the paper, including the title page and the references section. Page numbers appear flush right within your header.
Section headings and subsection headings within the body of your paper use different types of formatting depending on the level of information you are presenting. Additional details from Jorge’s paper are provided.

Begin formatting the final draft of your paper according to APA guidelines. You may work with an existing document or set up a new document if you choose. Include the following:

Your title page
The abstract you created in Note 13.8 “Exercise 1”
Correct headers and page numbers for your title page and abstract

APA style uses section headings to organize information, making it easy for the reader to follow the writer’s train of thought and to know immediately what major topics are covered. Depending on the length and complexity of the paper, its major sections may also be divided into subsections, sub-subsections, and so on. These smaller sections, in turn, use different heading styles to indicate different levels of information. In essence, you are using headings to create a hierarchy of information.

The following heading styles used in APA formatting are listed in order of greatest to least importance:

Section headings use centered, boldface type. Headings use title case, with important words in the heading capitalized.
Subsection headings use left-aligned, boldface type. Headings use title case.
The third level uses left-aligned, indented, boldface type. Headings use a capital letter only for the first word, and they end in a period.
The fourth level follows the same style used for the previous level, but the headings are boldfaced and italicized.
The fifth level follows the same style used for the previous level, but the headings are italicized and not boldfaced.

Visually, the hierarchy of information is organized as indicated in Table 13.1 “Section Headings” .

Table 13.1 Section Headings

A college research paper may not use all the heading levels shown in Table 13.1 “Section Headings” , but you are likely to encounter them in academic journal articles that use APA style. For a brief paper, you may find that level 1 headings suffice. Longer or more complex papers may need level 2 headings or other lower-level headings to organize information clearly. Use your outline to craft your major section headings and determine whether any subtopics are substantial enough to require additional levels of headings.

Working with the document you developed in Note 13.11 “Exercise 2” , begin setting up the heading structure of the final draft of your research paper according to APA guidelines. Include your title and at least two to three major section headings, and follow the formatting guidelines provided above. If your major sections should be broken into subsections, add those headings as well. Use your outline to help you.

Because Jorge used only level 1 headings, his Exercise 3 would look like the following:

Citation Guidelines

In-text citations.

Throughout the body of your paper, include a citation whenever you quote or paraphrase material from your research sources. As you learned in Chapter 11 “Writing from Research: What Will I Learn?” , the purpose of citations is twofold: to give credit to others for their ideas and to allow your reader to follow up and learn more about the topic if desired. Your in-text citations provide basic information about your source; each source you cite will have a longer entry in the references section that provides more detailed information.

In-text citations must provide the name of the author or authors and the year the source was published. (When a given source does not list an individual author, you may provide the source title or the name of the organization that published the material instead.) When directly quoting a source, it is also required that you include the page number where the quote appears in your citation.

This information may be included within the sentence or in a parenthetical reference at the end of the sentence, as in these examples.

Epstein (2010) points out that “junk food cannot be considered addictive in the same way that we think of psychoactive drugs as addictive” (p. 137).

Here, the writer names the source author when introducing the quote and provides the publication date in parentheses after the author’s name. The page number appears in parentheses after the closing quotation marks and before the period that ends the sentence.

Addiction researchers caution that “junk food cannot be considered addictive in the same way that we think of psychoactive drugs as addictive” (Epstein, 2010, p. 137).

Here, the writer provides a parenthetical citation at the end of the sentence that includes the author’s name, the year of publication, and the page number separated by commas. Again, the parenthetical citation is placed after the closing quotation marks and before the period at the end of the sentence.

As noted in the book Junk Food, Junk Science (Epstein, 2010, p. 137), “junk food cannot be considered addictive in the same way that we think of psychoactive drugs as addictive.”

Here, the writer chose to mention the source title in the sentence (an optional piece of information to include) and followed the title with a parenthetical citation. Note that the parenthetical citation is placed before the comma that signals the end of the introductory phrase.

David Epstein’s book Junk Food, Junk Science (2010) pointed out that “junk food cannot be considered addictive in the same way that we think of psychoactive drugs as addictive” (p. 137).

Another variation is to introduce the author and the source title in your sentence and include the publication date and page number in parentheses within the sentence or at the end of the sentence. As long as you have included the essential information, you can choose the option that works best for that particular sentence and source.

Citing a book with a single author is usually a straightforward task. Of course, your research may require that you cite many other types of sources, such as books or articles with more than one author or sources with no individual author listed. You may also need to cite sources available in both print and online and nonprint sources, such as websites and personal interviews. Chapter 13 “APA and MLA Documentation and Formatting” , Section 13.2 “Citing and Referencing Techniques” and Section 13.3 “Creating a References Section” provide extensive guidelines for citing a variety of source types.

Writing at Work

APA is just one of several different styles with its own guidelines for documentation, formatting, and language usage. Depending on your field of interest, you may be exposed to additional styles, such as the following:

MLA style. Determined by the Modern Languages Association and used for papers in literature, languages, and other disciplines in the humanities.
Chicago style. Outlined in the Chicago Manual of Style and sometimes used for papers in the humanities and the sciences; many professional organizations use this style for publications as well.
Associated Press (AP) style. Used by professional journalists.

References List

The brief citations included in the body of your paper correspond to the more detailed citations provided at the end of the paper in the references section. In-text citations provide basic information—the author’s name, the publication date, and the page number if necessary—while the references section provides more extensive bibliographical information. Again, this information allows your reader to follow up on the sources you cited and do additional reading about the topic if desired.

The specific format of entries in the list of references varies slightly for different source types, but the entries generally include the following information:

The name(s) of the author(s) or institution that wrote the source
The year of publication and, where applicable, the exact date of publication
The full title of the source
For books, the city of publication
For articles or essays, the name of the periodical or book in which the article or essay appears
For magazine and journal articles, the volume number, issue number, and pages where the article appears
For sources on the web, the URL where the source is located

The references page is double spaced and lists entries in alphabetical order by the author’s last name. If an entry continues for more than one line, the second line and each subsequent line are indented five spaces. Review the following example. ( Chapter 13 “APA and MLA Documentation and Formatting” , Section 13.3 “Creating a References Section” provides extensive guidelines for formatting reference entries for different types of sources.)

In APA style, book and article titles are formatted in sentence case, not title case. Sentence case means that only the first word is capitalized, along with any proper nouns.

Key Takeaways

Following proper citation and formatting guidelines helps writers ensure that their work will be taken seriously, give proper credit to other authors for their work, and provide valuable information to readers.
Working ahead and taking care to cite sources correctly the first time are ways writers can save time during the editing stage of writing a research paper.
APA papers usually include an abstract that concisely summarizes the paper.
APA papers use a specific headings structure to provide a clear hierarchy of information.
In APA papers, in-text citations usually include the name(s) of the author(s) and the year of publication.
In-text citations correspond to entries in the references section, which provide detailed bibliographical information about a source.

COMMENTS

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Conducting primary research is a useful skill to acquire as it can greatly supplement your research in secondary sources, such as journals, magazines, or books. You can also use it as the focus of your writing project. Primary research is an excellent skill to learn as it can be useful in a variety of settings including business, personal, and ...
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Is it Primary Research? How Do I Know?
Learn to recognize the parts of a primary research study. Terminology will vary slightly from discipline to discipline and from journal to journal. However, there are common components to most research studies. ... If you are ever unclear about whether a particular article is appropriate to use in your paper, it is best to show that article to ...
Primary research
primary research. Techniques of original data collection or research direct from the target respondents. Primary research is different from secondary research in that secondary research uses data or research that has already been collected. Primary research includes qualitative and quantitative research and can include surveys, focus groups ...
Primary Research
Note: This page offers a brief primer on primary research.For more information, see our dedicated set of pages on this topic. Research isn't limited to finding published material on the Internet or at the library. Many topics you choose to write on may not already have been covered by an abundance of sources and hence may require a different kind of approach to conducting research.
Guides: Peer-Review and Primary Research: What is a Primary Study
A primary research or study is an empirical research that is published in peer-reviewed journals. Some ways of recognizing whether an article is a primary research article when searching a database: 1. The abstract includes a research question or a hypothesis, methods and results. 2. Studies can have tables and charts representing data findings. 3.
Introduction to Primary Research: Observations, Surveys, and Interviews
Primary research is often based on principles of the scientific method, a theory of investigation first developed by John Stuart Mill in the nineteenth century in his book Philosophy of the Scientific Method. Although the application of the scientific method varies from field to field, the general principles of the scientific method allow ...
Primary Research
Primary sources are 'the basic raw material for study' (Mabbett, 2007, p. 34) and may be defined as 'sources which came into existence within the period being instigated' (Marwick, 2001, p. 26).This could be 1.000 years ago, or the present day, so could include medieval manuscripts for a historian, the results of laboratory tests for a health researcher or for the social scientist, focus ...
Primary research
Primary research articles provide a report of individual, original research studies, which constitute the majority of articles published in peer-reviewed journals. All primary research studies are conducted according to a specified methodology, which will be partly determined by the aims and objectives of the research.
27 Real Primary Research Examples (2024)
Examples of primary research include studies that collect data through interviews, questionnaires, original text analysis, observation, surveys, focus groups, case studies, and ethnography. It is the opposite of secondary research which involves looking at existing data to identify trends or new insights. Both secondary and primary research are ...
Primary Research Articles
Primary Research Articles. To conduct and publish an experiment or research study, an author or team of authors designs an experiment, gathers data, then analyzes the data and discusses the results of the experiment. A published experiment or research study will therefore look very different from other types of articles (newspaper stories ...
Primary vs. Secondary Sources
Primary sources provide raw information and first-hand evidence. Examples include interview transcripts, statistical data, and works of art. Primary research gives you direct access to the subject of your research. Secondary sources provide second-hand information and commentary from other researchers. Examples include journal articles, reviews ...
Primary Research
Primary Research refers to research that was conducted by the author of the article you're reading. So if you're reading an article and in the methodology section the author refers to recruiting participants, identifying a control group, etc. you can be pretty sure the author has conducted the research themselves. When you're asked to find ...
How to Write a Research Paper
A research paper is a piece of academic writing that provides analysis, interpretation, and argument based on in-depth independent research. Research papers are similar to academic essays, but they are usually longer and more detailed assignments, designed to assess not only your writing skills but also your skills in scholarly research ...
Definition and Examples of Primary Sources in Research
In history, for example, primary sources include documents from the period or person you are studying, objects, maps, even clothing; in literature or philosophy, your main primary source is usually the text you are studying, and your data are the words on the page. In such fields, you can rarely write a research paper without using primary ...
Primary Research Types, Methods And Examples
Primary research is needed when you want first-hand information about your product, service, or target market. There are several circumstances where primary research may be the best strategy for getting the information you need. You might use it to: Understand pricing information, including what price points customers are likely to purchase at.
How do I know if an article is a primary or secondary research article
A primary research article reports on an empirical research study conducted by the authors. It is almost always published in a peer-reviewed journal. This type of article: Includes a section called "method" or "methodology." This may only appear in the article, not the abstract.
Overview
A research paper is simply a piece of writing that uses outside sources. There are different types of research papers with varying purposes and expectations for sourcing. While this guide explains those differences broadly, ask your professor about specific disciplinary conventions. To argue for a single claim or thesis through evidence and ...
What are the 3 types of primary research?
The 3 main types of primary research are: Interviews and focus groups. Surveys and questionnaires. Observational studies.
JSTOR Home
Harness the power of visual materials—explore more than 3 million images now on JSTOR. Enhance your scholarly research with underground newspapers, magazines, and journals. Explore collections in the arts, sciences, and literature from the world's leading museums, archives, and scholars. JSTOR is a digital library of academic journals ...
Writing a Research Paper Introduction
Step 1: Introduce your topic. Step 2: Describe the background. Step 3: Establish your research problem. Step 4: Specify your objective (s) Step 5: Map out your paper. Research paper introduction examples. Frequently asked questions about the research paper introduction.
13.1 Formatting a Research Paper
Set the top, bottom, and side margins of your paper at 1 inch. Use double-spaced text throughout your paper. Use a standard font, such as Times New Roman or Arial, in a legible size (10- to 12-point). Use continuous pagination throughout the paper, including the title page and the references section.

Primary Research: What It Is, Purpose & Methods + Examples

What is Primary Research: Definition

Primary Research Methods with Examples

1. Interviews (telephonic or face-to-face)

2. Online surveys

3. Focus groups

4. Observations

Primary Research vs Secondary Research – The Differences

1. Definition

2. Data Source

3. Time and Cost

4. Customization

6. Originality

7. Relevance and Timeliness

Advantages of Primary Research

Disadvantages of Primary Research

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Peer Review and Primary Literature: An Introduction: Is it Primary Research? How Do I Know?

Components of a Primary Research Study

Subject Guide

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Primary Research

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Main Navigation Menu

Primary Research

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Introduction to Primary Research: Observations, Surveys, and Interviews

Primary Research: Definitions and Overview

Essay Overview and Student Examples

Ethics of Primary Research

Planning Your Primary Research Project

The Research Timeline

When Primary Research Is Useful or Appropriate

Narrowing Your Topic

Developing Research Questions or Hypotheses

Choosing a Data Collection Method

Observations

Eliminating Bias in Your Observation Notes

Figure 3: Two sample entries from a double-entry notebook.

Surveys and Interviews: Question Creation

Survey or Interview?

Writing Good Questions

Ask about One Thing at a Time

Avoid Leading Questions

Understand When to Use Open and Closed Questions

Write Clear Questions

Choosing the Right Person

Face-to-Face and Virtual Interviews

Finding a Suitable Location

Recording Interviews

Transcribing Your Interview

Survey Creation: Length and Types of Questions

Survey Creation: Testing Your Survey

Sampling and Access to Survey Populations

Analyzing and Writing About Primary Research

Writing about Primary Research

Introduction (Review of Literature)

Describing What You Did (Methods)

Describing Your Study Findings (Results)

Interpreting What You Learned (Discussion)

Primary Research and Works Cited or References Pages

Suggested Resources

Works Cited

Research Methods

Understanding research and critical appraisal

What is primary research?

Randomised Controlled Trial

Cohort study

Case-Control Study

Cross-Sectional Study

Case Series / Case Reports