your thesis statement should be in your

Developing a Thesis Statement

Many papers you write require developing a thesis statement. In this section you’ll learn what a thesis statement is and how to write one.

Keep in mind that not all papers require thesis statements . If in doubt, please consult your instructor for assistance.

What is a thesis statement?

A thesis statement . . .

Makes an argumentative assertion about a topic; it states the conclusions that you have reached about your topic.
Makes a promise to the reader about the scope, purpose, and direction of your paper.
Is focused and specific enough to be “proven” within the boundaries of your paper.
Is generally located near the end of the introduction ; sometimes, in a long paper, the thesis will be expressed in several sentences or in an entire paragraph.
Identifies the relationships between the pieces of evidence that you are using to support your argument.

Not all papers require thesis statements! Ask your instructor if you’re in doubt whether you need one.

Identify a topic

Your topic is the subject about which you will write. Your assignment may suggest several ways of looking at a topic; or it may name a fairly general concept that you will explore or analyze in your paper.

Consider what your assignment asks you to do

Inform yourself about your topic, focus on one aspect of your topic, ask yourself whether your topic is worthy of your efforts, generate a topic from an assignment.

Below are some possible topics based on sample assignments.

Sample assignment 1

Analyze Spain’s neutrality in World War II.

Identified topic

Franco’s role in the diplomatic relationships between the Allies and the Axis

This topic avoids generalities such as “Spain” and “World War II,” addressing instead on Franco’s role (a specific aspect of “Spain”) and the diplomatic relations between the Allies and Axis (a specific aspect of World War II).

Sample assignment 2

Analyze one of Homer’s epic similes in the Iliad.

The relationship between the portrayal of warfare and the epic simile about Simoisius at 4.547-64.

This topic focuses on a single simile and relates it to a single aspect of the Iliad ( warfare being a major theme in that work).

Developing a Thesis Statement–Additional information

Your assignment may suggest several ways of looking at a topic, or it may name a fairly general concept that you will explore or analyze in your paper. You’ll want to read your assignment carefully, looking for key terms that you can use to focus your topic.

Sample assignment: Analyze Spain’s neutrality in World War II Key terms: analyze, Spain’s neutrality, World War II

After you’ve identified the key words in your topic, the next step is to read about them in several sources, or generate as much information as possible through an analysis of your topic. Obviously, the more material or knowledge you have, the more possibilities will be available for a strong argument. For the sample assignment above, you’ll want to look at books and articles on World War II in general, and Spain’s neutrality in particular.

As you consider your options, you must decide to focus on one aspect of your topic. This means that you cannot include everything you’ve learned about your topic, nor should you go off in several directions. If you end up covering too many different aspects of a topic, your paper will sprawl and be unconvincing in its argument, and it most likely will not fulfull the assignment requirements.

For the sample assignment above, both Spain’s neutrality and World War II are topics far too broad to explore in a paper. You may instead decide to focus on Franco’s role in the diplomatic relationships between the Allies and the Axis , which narrows down what aspects of Spain’s neutrality and World War II you want to discuss, as well as establishes a specific link between those two aspects.

Before you go too far, however, ask yourself whether your topic is worthy of your efforts. Try to avoid topics that already have too much written about them (i.e., “eating disorders and body image among adolescent women”) or that simply are not important (i.e. “why I like ice cream”). These topics may lead to a thesis that is either dry fact or a weird claim that cannot be supported. A good thesis falls somewhere between the two extremes. To arrive at this point, ask yourself what is new, interesting, contestable, or controversial about your topic.

As you work on your thesis, remember to keep the rest of your paper in mind at all times . Sometimes your thesis needs to evolve as you develop new insights, find new evidence, or take a different approach to your topic.

Derive a main point from topic

Once you have a topic, you will have to decide what the main point of your paper will be. This point, the “controlling idea,” becomes the core of your argument (thesis statement) and it is the unifying idea to which you will relate all your sub-theses. You can then turn this “controlling idea” into a purpose statement about what you intend to do in your paper.

Look for patterns in your evidence

Compose a purpose statement.

Consult the examples below for suggestions on how to look for patterns in your evidence and construct a purpose statement.

Franco first tried to negotiate with the Axis
Franco turned to the Allies when he couldn’t get some concessions that he wanted from the Axis

Possible conclusion:

Spain’s neutrality in WWII occurred for an entirely personal reason: Franco’s desire to preserve his own (and Spain’s) power.

Purpose statement

This paper will analyze Franco’s diplomacy during World War II to see how it contributed to Spain’s neutrality.

The simile compares Simoisius to a tree, which is a peaceful, natural image.
The tree in the simile is chopped down to make wheels for a chariot, which is an object used in warfare.

At first, the simile seems to take the reader away from the world of warfare, but we end up back in that world by the end.

This paper will analyze the way the simile about Simoisius at 4.547-64 moves in and out of the world of warfare.

Derive purpose statement from topic

To find out what your “controlling idea” is, you have to examine and evaluate your evidence . As you consider your evidence, you may notice patterns emerging, data repeated in more than one source, or facts that favor one view more than another. These patterns or data may then lead you to some conclusions about your topic and suggest that you can successfully argue for one idea better than another.

For instance, you might find out that Franco first tried to negotiate with the Axis, but when he couldn’t get some concessions that he wanted from them, he turned to the Allies. As you read more about Franco’s decisions, you may conclude that Spain’s neutrality in WWII occurred for an entirely personal reason: his desire to preserve his own (and Spain’s) power. Based on this conclusion, you can then write a trial thesis statement to help you decide what material belongs in your paper.

Sometimes you won’t be able to find a focus or identify your “spin” or specific argument immediately. Like some writers, you might begin with a purpose statement just to get yourself going. A purpose statement is one or more sentences that announce your topic and indicate the structure of the paper but do not state the conclusions you have drawn . Thus, you might begin with something like this:

This paper will look at modern language to see if it reflects male dominance or female oppression.
I plan to analyze anger and derision in offensive language to see if they represent a challenge of society’s authority.

At some point, you can turn a purpose statement into a thesis statement. As you think and write about your topic, you can restrict, clarify, and refine your argument, crafting your thesis statement to reflect your thinking.

As you work on your thesis, remember to keep the rest of your paper in mind at all times. Sometimes your thesis needs to evolve as you develop new insights, find new evidence, or take a different approach to your topic.

Compose a draft thesis statement

If you are writing a paper that will have an argumentative thesis and are having trouble getting started, the techniques in the table below may help you develop a temporary or “working” thesis statement.

Begin with a purpose statement that you will later turn into a thesis statement.

Assignment: Discuss the history of the Reform Party and explain its influence on the 1990 presidential and Congressional election.

Purpose Statement: This paper briefly sketches the history of the grassroots, conservative, Perot-led Reform Party and analyzes how it influenced the economic and social ideologies of the two mainstream parties.

Question-to-Assertion

If your assignment asks a specific question(s), turn the question(s) into an assertion and give reasons why it is true or reasons for your opinion.

Assignment : What do Aylmer and Rappaccini have to be proud of? Why aren’t they satisfied with these things? How does pride, as demonstrated in “The Birthmark” and “Rappaccini’s Daughter,” lead to unexpected problems?

Beginning thesis statement: Alymer and Rappaccinni are proud of their great knowledge; however, they are also very greedy and are driven to use their knowledge to alter some aspect of nature as a test of their ability. Evil results when they try to “play God.”

Write a sentence that summarizes the main idea of the essay you plan to write.

Main idea: The reason some toys succeed in the market is that they appeal to the consumers’ sense of the ridiculous and their basic desire to laugh at themselves.

Make a list of the ideas that you want to include; consider the ideas and try to group them.

nature = peaceful
war matériel = violent (competes with 1?)
need for time and space to mourn the dead
war is inescapable (competes with 3?)

Use a formula to arrive at a working thesis statement (you will revise this later).

although most readers of _______ have argued that _______, closer examination shows that _______.
_______ uses _______ and _____ to prove that ________.
phenomenon x is a result of the combination of __________, __________, and _________.

What to keep in mind as you draft an initial thesis statement

Beginning statements obtained through the methods illustrated above can serve as a framework for planning or drafting your paper, but remember they’re not yet the specific, argumentative thesis you want for the final version of your paper. In fact, in its first stages, a thesis statement usually is ill-formed or rough and serves only as a planning tool.

As you write, you may discover evidence that does not fit your temporary or “working” thesis. Or you may reach deeper insights about your topic as you do more research, and you will find that your thesis statement has to be more complicated to match the evidence that you want to use.

You must be willing to reject or omit some evidence in order to keep your paper cohesive and your reader focused. Or you may have to revise your thesis to match the evidence and insights that you want to discuss. Read your draft carefully, noting the conclusions you have drawn and the major ideas which support or prove those conclusions. These will be the elements of your final thesis statement.

Sometimes you will not be able to identify these elements in your early drafts, but as you consider how your argument is developing and how your evidence supports your main idea, ask yourself, “ What is the main point that I want to prove/discuss? ” and “ How will I convince the reader that this is true? ” When you can answer these questions, then you can begin to refine the thesis statement.

Refine and polish the thesis statement

To get to your final thesis, you’ll need to refine your draft thesis so that it’s specific and arguable.

Ask if your draft thesis addresses the assignment
Question each part of your draft thesis
Clarify vague phrases and assertions
Investigate alternatives to your draft thesis

Consult the example below for suggestions on how to refine your draft thesis statement.

Sample Assignment

Choose an activity and define it as a symbol of American culture. Your essay should cause the reader to think critically about the society which produces and enjoys that activity.

Ask The phenomenon of drive-in facilities is an interesting symbol of american culture, and these facilities demonstrate significant characteristics of our society.This statement does not fulfill the assignment because it does not require the reader to think critically about society.

Drive-ins are an interesting symbol of American culture because they represent Americans’ significant creativity and business ingenuity.

Among the types of drive-in facilities familiar during the twentieth century, drive-in movie theaters best represent American creativity, not merely because they were the forerunner of later drive-ins and drive-throughs, but because of their impact on our culture: they changed our relationship to the automobile, changed the way people experienced movies, and changed movie-going into a family activity.

While drive-in facilities such as those at fast-food establishments, banks, pharmacies, and dry cleaners symbolize America’s economic ingenuity, they also have affected our personal standards.

While drive-in facilities such as those at fast- food restaurants, banks, pharmacies, and dry cleaners symbolize (1) Americans’ business ingenuity, they also have contributed (2) to an increasing homogenization of our culture, (3) a willingness to depersonalize relationships with others, and (4) a tendency to sacrifice quality for convenience.

This statement is now specific and fulfills all parts of the assignment. This version, like any good thesis, is not self-evident; its points, 1-4, will have to be proven with evidence in the body of the paper. The numbers in this statement indicate the order in which the points will be presented. Depending on the length of the paper, there could be one paragraph for each numbered item or there could be blocks of paragraph for even pages for each one.

Complete the final thesis statement

The bottom line.

As you move through the process of crafting a thesis, you’ll need to remember four things:

Context matters! Think about your course materials and lectures. Try to relate your thesis to the ideas your instructor is discussing.
As you go through the process described in this section, always keep your assignment in mind . You will be more successful when your thesis (and paper) responds to the assignment than if it argues a semi-related idea.
Your thesis statement should be precise, focused, and contestable ; it should predict the sub-theses or blocks of information that you will use to prove your argument.
Make sure that you keep the rest of your paper in mind at all times. Change your thesis as your paper evolves, because you do not want your thesis to promise more than your paper actually delivers.

In the beginning, the thesis statement was a tool to help you sharpen your focus, limit material and establish the paper’s purpose. When your paper is finished, however, the thesis statement becomes a tool for your reader. It tells the reader what you have learned about your topic and what evidence led you to your conclusion. It keeps the reader on track–well able to understand and appreciate your argument.

Writing Process and Structure

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Getting Started with Your Paper

Interpreting Writing Assignments from Your Courses

Generating Ideas for

Creating an Argument

Thesis vs. Purpose Statements

Architecture of Arguments

Working with Sources

Quoting and Paraphrasing Sources

Using Literary Quotations

Citing Sources in Your Paper

Drafting Your Paper

Generating Ideas for Your Paper

Introductions

Paragraphing

Developing Strategic Transitions

Conclusions

Revising Your Paper

Peer Reviews

Reverse Outlines

Revising an Argumentative Paper

Revision Strategies for Longer Projects

Finishing Your Paper

Twelve Common Errors: An Editing Checklist

How to Proofread your Paper

Writing Collaboratively

Collaborative and Group Writing

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How to Write a Strong Thesis Statement: 4 Steps + Examples

What’s Covered:

What is the purpose of a thesis statement, writing a good thesis statement: 4 steps, common pitfalls to avoid, where to get your essay edited for free.

When you set out to write an essay, there has to be some kind of point to it, right? Otherwise, your essay would just be a big jumble of word salad that makes absolutely no sense. An essay needs a central point that ties into everything else. That main point is called a thesis statement, and it’s the core of any essay or research paper.

You may hear about Master degree candidates writing a thesis, and that is an entire paper–not to be confused with the thesis statement, which is typically one sentence that contains your paper’s focus.

Read on to learn more about thesis statements and how to write them. We’ve also included some solid examples for you to reference.

Typically the last sentence of your introductory paragraph, the thesis statement serves as the roadmap for your essay. When your reader gets to the thesis statement, they should have a clear outline of your main point, as well as the information you’ll be presenting in order to either prove or support your point.

The thesis statement should not be confused for a topic sentence , which is the first sentence of every paragraph in your essay. If you need help writing topic sentences, numerous resources are available. Topic sentences should go along with your thesis statement, though.

Since the thesis statement is the most important sentence of your entire essay or paper, it’s imperative that you get this part right. Otherwise, your paper will not have a good flow and will seem disjointed. That’s why it’s vital not to rush through developing one. It’s a methodical process with steps that you need to follow in order to create the best thesis statement possible.

Step 1: Decide what kind of paper you’re writing

When you’re assigned an essay, there are several different types you may get. Argumentative essays are designed to get the reader to agree with you on a topic. Informative or expository essays present information to the reader. Analytical essays offer up a point and then expand on it by analyzing relevant information. Thesis statements can look and sound different based on the type of paper you’re writing. For example:

Argumentative: The United States needs a viable third political party to decrease bipartisanship, increase options, and help reduce corruption in government.
Informative: The Libertarian party has thrown off elections before by gaining enough support in states to get on the ballot and by taking away crucial votes from candidates.
Analytical: An analysis of past presidential elections shows that while third party votes may have been the minority, they did affect the outcome of the elections in 2020, 2016, and beyond.

Step 2: Figure out what point you want to make

Once you know what type of paper you’re writing, you then need to figure out the point you want to make with your thesis statement, and subsequently, your paper. In other words, you need to decide to answer a question about something, such as:

What impact did reality TV have on American society?
How has the musical Hamilton affected perception of American history?
Why do I want to major in [chosen major here]?

If you have an argumentative essay, then you will be writing about an opinion. To make it easier, you may want to choose an opinion that you feel passionate about so that you’re writing about something that interests you. For example, if you have an interest in preserving the environment, you may want to choose a topic that relates to that.

If you’re writing your college essay and they ask why you want to attend that school, you may want to have a main point and back it up with information, something along the lines of:

“Attending Harvard University would benefit me both academically and professionally, as it would give me a strong knowledge base upon which to build my career, develop my network, and hopefully give me an advantage in my chosen field.”

Step 3: Determine what information you’ll use to back up your point

Once you have the point you want to make, you need to figure out how you plan to back it up throughout the rest of your essay. Without this information, it will be hard to either prove or argue the main point of your thesis statement. If you decide to write about the Hamilton example, you may decide to address any falsehoods that the writer put into the musical, such as:

“The musical Hamilton, while accurate in many ways, leaves out key parts of American history, presents a nationalist view of founding fathers, and downplays the racism of the times.”

Once you’ve written your initial working thesis statement, you’ll then need to get information to back that up. For example, the musical completely leaves out Benjamin Franklin, portrays the founding fathers in a nationalist way that is too complimentary, and shows Hamilton as a staunch abolitionist despite the fact that his family likely did own slaves.

Step 4: Revise and refine your thesis statement before you start writing

Read through your thesis statement several times before you begin to compose your full essay. You need to make sure the statement is ironclad, since it is the foundation of the entire paper. Edit it or have a peer review it for you to make sure everything makes sense and that you feel like you can truly write a paper on the topic. Once you’ve done that, you can then begin writing your paper.

When writing a thesis statement, there are some common pitfalls you should avoid so that your paper can be as solid as possible. Make sure you always edit the thesis statement before you do anything else. You also want to ensure that the thesis statement is clear and concise. Don’t make your reader hunt for your point. Finally, put your thesis statement at the end of the first paragraph and have your introduction flow toward that statement. Your reader will expect to find your statement in its traditional spot.

If you’re having trouble getting started, or need some guidance on your essay, there are tools available that can help you. CollegeVine offers a free peer essay review tool where one of your peers can read through your essay and provide you with valuable feedback. Getting essay feedback from a peer can help you wow your instructor or college admissions officer with an impactful essay that effectively illustrates your point.

How to write a thesis statement + examples

What is a thesis statement?

Is a thesis statement a question, how do you write a good thesis statement, how do i know if my thesis statement is good, examples of thesis statements, helpful resources on how to write a thesis statement, frequently asked questions about writing a thesis statement, related articles.

A thesis statement is the main argument of your paper or thesis.

The thesis statement is one of the most important elements of any piece of academic writing . It is a brief statement of your paper’s main argument. Essentially, you are stating what you will be writing about.

You can see your thesis statement as an answer to a question. While it also contains the question, it should really give an answer to the question with new information and not just restate or reiterate it.

Your thesis statement is part of your introduction. Learn more about how to write a good thesis introduction in our introduction guide .

A thesis statement is not a question. A statement must be arguable and provable through evidence and analysis. While your thesis might stem from a research question, it should be in the form of a statement.

Tip: A thesis statement is typically 1-2 sentences. For a longer project like a thesis, the statement may be several sentences or a paragraph.

A good thesis statement needs to do the following:

Condense the main idea of your thesis into one or two sentences.
Answer your project’s main research question.
Clearly state your position in relation to the topic .
Make an argument that requires support or evidence.

Once you have written down a thesis statement, check if it fulfills the following criteria:

Your statement needs to be provable by evidence. As an argument, a thesis statement needs to be debatable.
Your statement needs to be precise. Do not give away too much information in the thesis statement and do not load it with unnecessary information.
Your statement cannot say that one solution is simply right or simply wrong as a matter of fact. You should draw upon verified facts to persuade the reader of your solution, but you cannot just declare something as right or wrong.

As previously mentioned, your thesis statement should answer a question.

If the question is:

What do you think the City of New York should do to reduce traffic congestion?

A good thesis statement restates the question and answers it:

In this paper, I will argue that the City of New York should focus on providing exclusive lanes for public transport and adaptive traffic signals to reduce traffic congestion by the year 2035.

Here is another example. If the question is:

How can we end poverty?

A good thesis statement should give more than one solution to the problem in question:

In this paper, I will argue that introducing universal basic income can help reduce poverty and positively impact the way we work.

The Writing Center of the University of North Carolina has a list of questions to ask to see if your thesis is strong .

A thesis statement is part of the introduction of your paper. It is usually found in the first or second paragraph to let the reader know your research purpose from the beginning.

In general, a thesis statement should have one or two sentences. But the length really depends on the overall length of your project. Take a look at our guide about the length of thesis statements for more insight on this topic.

Here is a list of Thesis Statement Examples that will help you understand better how to write them.

Every good essay should include a thesis statement as part of its introduction, no matter the academic level. Of course, if you are a high school student you are not expected to have the same type of thesis as a PhD student.

Here is a great YouTube tutorial showing How To Write An Essay: Thesis Statements .

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How to write a thesis statement, what is a thesis statement.

Almost all of us—even if we don’t do it consciously—look early in an essay for a one- or two-sentence condensation of the argument or analysis that is to follow. We refer to that condensation as a thesis statement.

Why Should Your Essay Contain a Thesis Statement?

to test your ideas by distilling them into a sentence or two
to better organize and develop your argument
to provide your reader with a “guide” to your argument

In general, your thesis statement will accomplish these goals if you think of the thesis as the answer to the question your paper explores.

How Can You Write a Good Thesis Statement?

Here are some helpful hints to get you started. You can either scroll down or select a link to a specific topic.

How to Generate a Thesis Statement if the Topic is Assigned How to Generate a Thesis Statement if the Topic is not Assigned How to Tell a Strong Thesis Statement from a Weak One

How to Generate a Thesis Statement if the Topic is Assigned

Almost all assignments, no matter how complicated, can be reduced to a single question. Your first step, then, is to distill the assignment into a specific question. For example, if your assignment is, “Write a report to the local school board explaining the potential benefits of using computers in a fourth-grade class,” turn the request into a question like, “What are the potential benefits of using computers in a fourth-grade class?” After you’ve chosen the question your essay will answer, compose one or two complete sentences answering that question.

Q: “What are the potential benefits of using computers in a fourth-grade class?” A: “The potential benefits of using computers in a fourth-grade class are . . .”

A: “Using computers in a fourth-grade class promises to improve . . .”

The answer to the question is the thesis statement for the essay.

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How to Generate a Thesis Statement if the Topic is not Assigned

Even if your assignment doesn’t ask a specific question, your thesis statement still needs to answer a question about the issue you’d like to explore. In this situation, your job is to figure out what question you’d like to write about.

A good thesis statement will usually include the following four attributes:

take on a subject upon which reasonable people could disagree
deal with a subject that can be adequately treated given the nature of the assignment
express one main idea
assert your conclusions about a subject

Let’s see how to generate a thesis statement for a social policy paper.

Brainstorm the topic . Let’s say that your class focuses upon the problems posed by changes in the dietary habits of Americans. You find that you are interested in the amount of sugar Americans consume.

You start out with a thesis statement like this:

Sugar consumption.

This fragment isn’t a thesis statement. Instead, it simply indicates a general subject. Furthermore, your reader doesn’t know what you want to say about sugar consumption.

Narrow the topic . Your readings about the topic, however, have led you to the conclusion that elementary school children are consuming far more sugar than is healthy.

You change your thesis to look like this:

Reducing sugar consumption by elementary school children.

This fragment not only announces your subject, but it focuses on one segment of the population: elementary school children. Furthermore, it raises a subject upon which reasonable people could disagree, because while most people might agree that children consume more sugar than they used to, not everyone would agree on what should be done or who should do it. You should note that this fragment is not a thesis statement because your reader doesn’t know your conclusions on the topic.

Take a position on the topic. After reflecting on the topic a little while longer, you decide that what you really want to say about this topic is that something should be done to reduce the amount of sugar these children consume.

You revise your thesis statement to look like this:

More attention should be paid to the food and beverage choices available to elementary school children.

This statement asserts your position, but the terms more attention and food and beverage choices are vague.

Use specific language . You decide to explain what you mean about food and beverage choices , so you write:

Experts estimate that half of elementary school children consume nine times the recommended daily allowance of sugar.

This statement is specific, but it isn’t a thesis. It merely reports a statistic instead of making an assertion.

Make an assertion based on clearly stated support. You finally revise your thesis statement one more time to look like this:

Because half of all American elementary school children consume nine times the recommended daily allowance of sugar, schools should be required to replace the beverages in soda machines with healthy alternatives.

Notice how the thesis answers the question, “What should be done to reduce sugar consumption by children, and who should do it?” When you started thinking about the paper, you may not have had a specific question in mind, but as you became more involved in the topic, your ideas became more specific. Your thesis changed to reflect your new insights.

How to Tell a Strong Thesis Statement from a Weak One

1. a strong thesis statement takes some sort of stand..

Remember that your thesis needs to show your conclusions about a subject. For example, if you are writing a paper for a class on fitness, you might be asked to choose a popular weight-loss product to evaluate. Here are two thesis statements:

There are some negative and positive aspects to the Banana Herb Tea Supplement.

This is a weak thesis statement. First, it fails to take a stand. Second, the phrase negative and positive aspects is vague.

Because Banana Herb Tea Supplement promotes rapid weight loss that results in the loss of muscle and lean body mass, it poses a potential danger to customers.

This is a strong thesis because it takes a stand, and because it's specific.

2. A strong thesis statement justifies discussion.

Your thesis should indicate the point of the discussion. If your assignment is to write a paper on kinship systems, using your own family as an example, you might come up with either of these two thesis statements:

My family is an extended family.

This is a weak thesis because it merely states an observation. Your reader won’t be able to tell the point of the statement, and will probably stop reading.

While most American families would view consanguineal marriage as a threat to the nuclear family structure, many Iranian families, like my own, believe that these marriages help reinforce kinship ties in an extended family.

This is a strong thesis because it shows how your experience contradicts a widely-accepted view. A good strategy for creating a strong thesis is to show that the topic is controversial. Readers will be interested in reading the rest of the essay to see how you support your point.

3. A strong thesis statement expresses one main idea.

Readers need to be able to see that your paper has one main point. If your thesis statement expresses more than one idea, then you might confuse your readers about the subject of your paper. For example:

Companies need to exploit the marketing potential of the Internet, and Web pages can provide both advertising and customer support.

This is a weak thesis statement because the reader can’t decide whether the paper is about marketing on the Internet or Web pages. To revise the thesis, the relationship between the two ideas needs to become more clear. One way to revise the thesis would be to write:

Because the Internet is filled with tremendous marketing potential, companies should exploit this potential by using Web pages that offer both advertising and customer support.

This is a strong thesis because it shows that the two ideas are related. Hint: a great many clear and engaging thesis statements contain words like because , since , so , although , unless , and however .

4. A strong thesis statement is specific.

A thesis statement should show exactly what your paper will be about, and will help you keep your paper to a manageable topic. For example, if you're writing a seven-to-ten page paper on hunger, you might say:

World hunger has many causes and effects.

This is a weak thesis statement for two major reasons. First, world hunger can’t be discussed thoroughly in seven to ten pages. Second, many causes and effects is vague. You should be able to identify specific causes and effects. A revised thesis might look like this:

Hunger persists in Glandelinia because jobs are scarce and farming in the infertile soil is rarely profitable.

This is a strong thesis statement because it narrows the subject to a more specific and manageable topic, and it also identifies the specific causes for the existence of hunger.

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9.1 Developing a Strong, Clear Thesis Statement

Learning objectives.

Develop a strong, clear thesis statement with the proper elements.
Revise your thesis statement.

Have you ever known a person who was not very good at telling stories? You probably had trouble following his train of thought as he jumped around from point to point, either being too brief in places that needed further explanation or providing too many details on a meaningless element. Maybe he told the end of the story first, then moved to the beginning and later added details to the middle. His ideas were probably scattered, and the story did not flow very well. When the story was over, you probably had many questions.

Just as a personal anecdote can be a disorganized mess, an essay can fall into the same trap of being out of order and confusing. That is why writers need a thesis statement to provide a specific focus for their essay and to organize what they are about to discuss in the body.

Just like a topic sentence summarizes a single paragraph, the thesis statement summarizes an entire essay. It tells the reader the point you want to make in your essay, while the essay itself supports that point. It is like a signpost that signals the essay’s destination. You should form your thesis before you begin to organize an essay, but you may find that it needs revision as the essay develops.

Elements of a Thesis Statement

For every essay you write, you must focus on a central idea. This idea stems from a topic you have chosen or been assigned or from a question your teacher has asked. It is not enough merely to discuss a general topic or simply answer a question with a yes or no. You have to form a specific opinion, and then articulate that into a controlling idea —the main idea upon which you build your thesis.

Remember that a thesis is not the topic itself, but rather your interpretation of the question or subject. For whatever topic your professor gives you, you must ask yourself, “What do I want to say about it?” Asking and then answering this question is vital to forming a thesis that is precise, forceful and confident.

A thesis is one sentence long and appears toward the end of your introduction. It is specific and focuses on one to three points of a single idea—points that are able to be demonstrated in the body. It forecasts the content of the essay and suggests how you will organize your information. Remember that a thesis statement does not summarize an issue but rather dissects it.

A Strong Thesis Statement

A strong thesis statement contains the following qualities.

Specificity. A thesis statement must concentrate on a specific area of a general topic. As you may recall, the creation of a thesis statement begins when you choose a broad subject and then narrow down its parts until you pinpoint a specific aspect of that topic. For example, health care is a broad topic, but a proper thesis statement would focus on a specific area of that topic, such as options for individuals without health care coverage.

Precision. A strong thesis statement must be precise enough to allow for a coherent argument and to remain focused on the topic. If the specific topic is options for individuals without health care coverage, then your precise thesis statement must make an exact claim about it, such as that limited options exist for those who are uninsured by their employers. You must further pinpoint what you are going to discuss regarding these limited effects, such as whom they affect and what the cause is.

Ability to be argued. A thesis statement must present a relevant and specific argument. A factual statement often is not considered arguable. Be sure your thesis statement contains a point of view that can be supported with evidence.

Ability to be demonstrated. For any claim you make in your thesis, you must be able to provide reasons and examples for your opinion. You can rely on personal observations in order to do this, or you can consult outside sources to demonstrate that what you assert is valid. A worthy argument is backed by examples and details.

Forcefulness. A thesis statement that is forceful shows readers that you are, in fact, making an argument. The tone is assertive and takes a stance that others might oppose.

Confidence. In addition to using force in your thesis statement, you must also use confidence in your claim. Phrases such as I feel or I believe actually weaken the readers’ sense of your confidence because these phrases imply that you are the only person who feels the way you do. In other words, your stance has insufficient backing. Taking an authoritative stance on the matter persuades your readers to have faith in your argument and open their minds to what you have to say.

Even in a personal essay that allows the use of first person, your thesis should not contain phrases such as in my opinion or I believe . These statements reduce your credibility and weaken your argument. Your opinion is more convincing when you use a firm attitude.

On a separate sheet of paper, write a thesis statement for each of the following topics. Remember to make each statement specific, precise, demonstrable, forceful and confident.

Texting while driving
The legal drinking age in the United States
Steroid use among professional athletes

Examples of Appropriate Thesis Statements

Each of the following thesis statements meets several of the following requirements:

Specificity
Ability to be argued
Ability to be demonstrated
Forcefulness
The societal and personal struggles of Troy Maxon in the play Fences symbolize the challenge of black males who lived through segregation and integration in the United States.
Closing all American borders for a period of five years is one solution that will tackle illegal immigration.
Shakespeare’s use of dramatic irony in Romeo and Juliet spoils the outcome for the audience and weakens the plot.
J. D. Salinger’s character in Catcher in the Rye , Holden Caulfield, is a confused rebel who voices his disgust with phonies, yet in an effort to protect himself, he acts like a phony on many occasions.
Compared to an absolute divorce, no-fault divorce is less expensive, promotes fairer settlements, and reflects a more realistic view of the causes for marital breakdown.
Exposing children from an early age to the dangers of drug abuse is a sure method of preventing future drug addicts.
In today’s crumbling job market, a high school diploma is not significant enough education to land a stable, lucrative job.

You can find thesis statements in many places, such as in the news; in the opinions of friends, coworkers or teachers; and even in songs you hear on the radio. Become aware of thesis statements in everyday life by paying attention to people’s opinions and their reasons for those opinions. Pay attention to your own everyday thesis statements as well, as these can become material for future essays.

Now that you have read about the contents of a good thesis statement and have seen examples, take a look at the pitfalls to avoid when composing your own thesis:

A thesis is weak when it is simply a declaration of your subject or a description of what you will discuss in your essay.

Weak thesis statement: My paper will explain why imagination is more important than knowledge.

A thesis is weak when it makes an unreasonable or outrageous claim or insults the opposing side.

Weak thesis statement: Religious radicals across America are trying to legislate their Puritanical beliefs by banning required high school books.

A thesis is weak when it contains an obvious fact or something that no one can disagree with or provides a dead end.

Weak thesis statement: Advertising companies use sex to sell their products.

A thesis is weak when the statement is too broad.

Weak thesis statement: The life of Abraham Lincoln was long and challenging.

Read the following thesis statements. On a separate piece of paper, identify each as weak or strong. For those that are weak, list the reasons why. Then revise the weak statements so that they conform to the requirements of a strong thesis.

The subject of this paper is my experience with ferrets as pets.
The government must expand its funding for research on renewable energy resources in order to prepare for the impending end of oil.
Edgar Allan Poe was a poet who lived in Baltimore during the nineteenth century.
In this essay, I will give you lots of reasons why slot machines should not be legalized in Baltimore.
Despite his promises during his campaign, President Kennedy took few executive measures to support civil rights legislation.
Because many children’s toys have potential safety hazards that could lead to injury, it is clear that not all children’s toys are safe.
My experience with young children has taught me that I want to be a disciplinary parent because I believe that a child without discipline can be a parent’s worst nightmare.

Writing at Work

Often in your career, you will need to ask your boss for something through an e-mail. Just as a thesis statement organizes an essay, it can also organize your e-mail request. While your e-mail will be shorter than an essay, using a thesis statement in your first paragraph quickly lets your boss know what you are asking for, why it is necessary, and what the benefits are. In short body paragraphs, you can provide the essential information needed to expand upon your request.

Thesis Statement Revision

Your thesis will probably change as you write, so you will need to modify it to reflect exactly what you have discussed in your essay. Remember from Chapter 8 “The Writing Process: How Do I Begin?” that your thesis statement begins as a working thesis statement , an indefinite statement that you make about your topic early in the writing process for the purpose of planning and guiding your writing.

Working thesis statements often become stronger as you gather information and form new opinions and reasons for those opinions. Revision helps you strengthen your thesis so that it matches what you have expressed in the body of the paper.

The best way to revise your thesis statement is to ask questions about it and then examine the answers to those questions. By challenging your own ideas and forming definite reasons for those ideas, you grow closer to a more precise point of view, which you can then incorporate into your thesis statement.

Ways to Revise Your Thesis

You can cut down on irrelevant aspects and revise your thesis by taking the following steps:

1. Pinpoint and replace all nonspecific words, such as people , everything , society , or life , with more precise words in order to reduce any vagueness.

Working thesis: Young people have to work hard to succeed in life.

Revised thesis: Recent college graduates must have discipline and persistence in order to find and maintain a stable job in which they can use and be appreciated for their talents.

The revised thesis makes a more specific statement about success and what it means to work hard. The original includes too broad a range of people and does not define exactly what success entails. By replacing those general words like people and work hard , the writer can better focus his or her research and gain more direction in his or her writing.

2. Clarify ideas that need explanation by asking yourself questions that narrow your thesis.

Working thesis: The welfare system is a joke.

Revised thesis: The welfare system keeps a socioeconomic class from gaining employment by alluring members of that class with unearned income, instead of programs to improve their education and skill sets.

A joke means many things to many people. Readers bring all sorts of backgrounds and perspectives to the reading process and would need clarification for a word so vague. This expression may also be too informal for the selected audience. By asking questions, the writer can devise a more precise and appropriate explanation for joke . The writer should ask himself or herself questions similar to the 5WH questions. (See Chapter 8 “The Writing Process: How Do I Begin?” for more information on the 5WH questions.) By incorporating the answers to these questions into a thesis statement, the writer more accurately defines his or her stance, which will better guide the writing of the essay.

3. Replace any linking verbs with action verbs. Linking verbs are forms of the verb to be , a verb that simply states that a situation exists.

Working thesis: Kansas City schoolteachers are not paid enough.

Revised thesis: The Kansas City legislature cannot afford to pay its educators, resulting in job cuts and resignations in a district that sorely needs highly qualified and dedicated teachers.

The linking verb in this working thesis statement is the word are . Linking verbs often make thesis statements weak because they do not express action. Rather, they connect words and phrases to the second half of the sentence. Readers might wonder, “Why are they not paid enough?” But this statement does not compel them to ask many more questions. The writer should ask himself or herself questions in order to replace the linking verb with an action verb, thus forming a stronger thesis statement, one that takes a more definitive stance on the issue:

Who is not paying the teachers enough?
What is considered “enough”?
What is the problem?
What are the results

4. Omit any general claims that are hard to support.

Working thesis: Today’s teenage girls are too sexualized.

Revised thesis: Teenage girls who are captivated by the sexual images on MTV are conditioned to believe that a woman’s worth depends on her sensuality, a feeling that harms their self-esteem and behavior.

It is true that some young women in today’s society are more sexualized than in the past, but that is not true for all girls. Many girls have strict parents, dress appropriately, and do not engage in sexual activity while in middle school and high school. The writer of this thesis should ask the following questions:

Which teenage girls?
What constitutes “too” sexualized?
Why are they behaving that way?
Where does this behavior show up?
What are the repercussions?

In the first section of Chapter 8 “The Writing Process: How Do I Begin?” , you determined your purpose for writing and your audience. You then completed a freewriting exercise about an event you recently experienced and chose a general topic to write about. Using that general topic, you then narrowed it down by answering the 5WH questions. After you answered these questions, you chose one of the three methods of prewriting and gathered possible supporting points for your working thesis statement.

Now, on a separate sheet of paper, write down your working thesis statement. Identify any weaknesses in this sentence and revise the statement to reflect the elements of a strong thesis statement. Make sure it is specific, precise, arguable, demonstrable, forceful, and confident.

Collaboration

Please share with a classmate and compare your answers.

In your career you may have to write a project proposal that focuses on a particular problem in your company, such as reinforcing the tardiness policy. The proposal would aim to fix the problem; using a thesis statement would clearly state the boundaries of the problem and tell the goals of the project. After writing the proposal, you may find that the thesis needs revision to reflect exactly what is expressed in the body. Using the techniques from this chapter would apply to revising that thesis.

Key Takeaways

Proper essays require a thesis statement to provide a specific focus and suggest how the essay will be organized.
A thesis statement is your interpretation of the subject, not the topic itself.
A strong thesis is specific, precise, forceful, confident, and is able to be demonstrated.
A strong thesis challenges readers with a point of view that can be debated and can be supported with evidence.
A weak thesis is simply a declaration of your topic or contains an obvious fact that cannot be argued.
Depending on your topic, it may or may not be appropriate to use first person point of view.
Revise your thesis by ensuring all words are specific, all ideas are exact, and all verbs express action.

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Writing a Paper: Thesis Statements

Basics of thesis statements.

The thesis statement is the brief articulation of your paper's central argument and purpose. You might hear it referred to as simply a "thesis." Every scholarly paper should have a thesis statement, and strong thesis statements are concise, specific, and arguable. Concise means the thesis is short: perhaps one or two sentences for a shorter paper. Specific means the thesis deals with a narrow and focused topic, appropriate to the paper's length. Arguable means that a scholar in your field could disagree (or perhaps already has!).

Strong thesis statements address specific intellectual questions, have clear positions, and use a structure that reflects the overall structure of the paper. Read on to learn more about constructing a strong thesis statement.

Being Specific

This thesis statement has no specific argument:

Needs Improvement: In this essay, I will examine two scholarly articles to find similarities and differences.

This statement is concise, but it is neither specific nor arguable—a reader might wonder, "Which scholarly articles? What is the topic of this paper? What field is the author writing in?" Additionally, the purpose of the paper—to "examine…to find similarities and differences" is not of a scholarly level. Identifying similarities and differences is a good first step, but strong academic argument goes further, analyzing what those similarities and differences might mean or imply.

Better: In this essay, I will argue that Bowler's (2003) autocratic management style, when coupled with Smith's (2007) theory of social cognition, can reduce the expenses associated with employee turnover.

The new revision here is still concise, as well as specific and arguable. We can see that it is specific because the writer is mentioning (a) concrete ideas and (b) exact authors. We can also gather the field (business) and the topic (management and employee turnover). The statement is arguable because the student goes beyond merely comparing; he or she draws conclusions from that comparison ("can reduce the expenses associated with employee turnover").

Making a Unique Argument

This thesis draft repeats the language of the writing prompt without making a unique argument:

Needs Improvement: The purpose of this essay is to monitor, assess, and evaluate an educational program for its strengths and weaknesses. Then, I will provide suggestions for improvement.

You can see here that the student has simply stated the paper's assignment, without articulating specifically how he or she will address it. The student can correct this error simply by phrasing the thesis statement as a specific answer to the assignment prompt.

Better: Through a series of student interviews, I found that Kennedy High School's antibullying program was ineffective. In order to address issues of conflict between students, I argue that Kennedy High School should embrace policies outlined by the California Department of Education (2010).

Words like "ineffective" and "argue" show here that the student has clearly thought through the assignment and analyzed the material; he or she is putting forth a specific and debatable position. The concrete information ("student interviews," "antibullying") further prepares the reader for the body of the paper and demonstrates how the student has addressed the assignment prompt without just restating that language.

Creating a Debate

This thesis statement includes only obvious fact or plot summary instead of argument:

Needs Improvement: Leadership is an important quality in nurse educators.

A good strategy to determine if your thesis statement is too broad (and therefore, not arguable) is to ask yourself, "Would a scholar in my field disagree with this point?" Here, we can see easily that no scholar is likely to argue that leadership is an unimportant quality in nurse educators. The student needs to come up with a more arguable claim, and probably a narrower one; remember that a short paper needs a more focused topic than a dissertation.

Better: Roderick's (2009) theory of participatory leadership is particularly appropriate to nurse educators working within the emergency medicine field, where students benefit most from collegial and kinesthetic learning.

Here, the student has identified a particular type of leadership ("participatory leadership"), narrowing the topic, and has made an arguable claim (this type of leadership is "appropriate" to a specific type of nurse educator). Conceivably, a scholar in the nursing field might disagree with this approach. The student's paper can now proceed, providing specific pieces of evidence to support the arguable central claim.

Choosing the Right Words

This thesis statement uses large or scholarly-sounding words that have no real substance:

Needs Improvement: Scholars should work to seize metacognitive outcomes by harnessing discipline-based networks to empower collaborative infrastructures.

There are many words in this sentence that may be buzzwords in the student's field or key terms taken from other texts, but together they do not communicate a clear, specific meaning. Sometimes students think scholarly writing means constructing complex sentences using special language, but actually it's usually a stronger choice to write clear, simple sentences. When in doubt, remember that your ideas should be complex, not your sentence structure.

Better: Ecologists should work to educate the U.S. public on conservation methods by making use of local and national green organizations to create a widespread communication plan.

Notice in the revision that the field is now clear (ecology), and the language has been made much more field-specific ("conservation methods," "green organizations"), so the reader is able to see concretely the ideas the student is communicating.

Leaving Room for Discussion

This thesis statement is not capable of development or advancement in the paper:

Needs Improvement: There are always alternatives to illegal drug use.

This sample thesis statement makes a claim, but it is not a claim that will sustain extended discussion. This claim is the type of claim that might be appropriate for the conclusion of a paper, but in the beginning of the paper, the student is left with nowhere to go. What further points can be made? If there are "always alternatives" to the problem the student is identifying, then why bother developing a paper around that claim? Ideally, a thesis statement should be complex enough to explore over the length of the entire paper.

Better: The most effective treatment plan for methamphetamine addiction may be a combination of pharmacological and cognitive therapy, as argued by Baker (2008), Smith (2009), and Xavier (2011).

In the revised thesis, you can see the student make a specific, debatable claim that has the potential to generate several pages' worth of discussion. When drafting a thesis statement, think about the questions your thesis statement will generate: What follow-up inquiries might a reader have? In the first example, there are almost no additional questions implied, but the revised example allows for a good deal more exploration.

Thesis Mad Libs

If you are having trouble getting started, try using the models below to generate a rough model of a thesis statement! These models are intended for drafting purposes only and should not appear in your final work.

In this essay, I argue ____, using ______ to assert _____.
While scholars have often argued ______, I argue______, because_______.
Through an analysis of ______, I argue ______, which is important because_______.

Words to Avoid and to Embrace

When drafting your thesis statement, avoid words like explore, investigate, learn, compile, summarize , and explain to describe the main purpose of your paper. These words imply a paper that summarizes or "reports," rather than synthesizing and analyzing.

Instead of the terms above, try words like argue, critique, question , and interrogate . These more analytical words may help you begin strongly, by articulating a specific, critical, scholarly position.

Read Kayla's blog post for tips on taking a stand in a well-crafted thesis statement.

Related Resources

Didn't find what you need? Email us at [email protected] .

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Tips and Examples for Writing Thesis Statements

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Tips for Writing Your Thesis Statement

1. Determine what kind of paper you are writing:

An analytical paper breaks down an issue or an idea into its component parts, evaluates the issue or idea, and presents this breakdown and evaluation to the audience.
An expository (explanatory) paper explains something to the audience.
An argumentative paper makes a claim about a topic and justifies this claim with specific evidence. The claim could be an opinion, a policy proposal, an evaluation, a cause-and-effect statement, or an interpretation. The goal of the argumentative paper is to convince the audience that the claim is true based on the evidence provided.

If you are writing a text that does not fall under these three categories (e.g., a narrative), a thesis statement somewhere in the first paragraph could still be helpful to your reader.

2. Your thesis statement should be specific—it should cover only what you will discuss in your paper and should be supported with specific evidence.

3. The thesis statement usually appears at the end of the first paragraph of a paper.

4. Your topic may change as you write, so you may need to revise your thesis statement to reflect exactly what you have discussed in the paper.

Thesis Statement Examples

Example of an analytical thesis statement:

The paper that follows should:

Explain the analysis of the college admission process
Explain the challenge facing admissions counselors

Example of an expository (explanatory) thesis statement:

Explain how students spend their time studying, attending class, and socializing with peers

Example of an argumentative thesis statement:

Present an argument and give evidence to support the claim that students should pursue community projects before entering college

Writing Studio

How do i write a thesis statement.

This page is Part 1 of a two-part handout that continues with our Thesis Statement Checklist .

What is a Thesis Statement?

In an effort to make our handouts more accessible, we have begun converting our PDF handouts to web pages. Download this page as a PDF: See p. 1 of How Do I Write a Thesis Statement Return to Writing Studio Handouts

A thesis statement is a very specific argument that guides your paper. Generally, a thesis statement consists of two parts :

A clearly identifiable topic or subject matter
A succinct summary of what you have to say about that topic

For your reader, a thesis functions like the case a lawyer has to make to the judge and jury in a courtroom. An effective thesis statement explains to your reader the case you are going to make and how you are going to make it.

For you as the author, your thesis can also help you to stay focused as a writer and determine what information you do (and don’t) need to include in your analysis.

Traditionally, the thesis statement is found near the end of your introduction , though this may change depending on the assignment and context. Don’t be afraid to draft a thesis statement that is more than one sentence.

A Note on Writing Process

You do not need a perfect thesis statement before you draft the rest of the paper. In fact, you will likely need to modify your thesis once you have a complete draft to make sure that your draft and your thesis match one another. If your argument evolves in productive ways as you write, your thesis should, too.

Honing and tweaking a thesis statement during the revision process is ultimately more important than having it exact and precise during the drafting process.

Characteristics of a WEAK thesis statement

Vague: Raises an interesting topic or question but doesn’t specify an argument
Offers plot summary, statement of fact, or obvious truths instead of an argument
Offers opinion or conjecture rather than an argument (cannot be proven with textual evidence)
Is too broad or too complex for the length of the paper
Uses meaningful-sounding words, but doesn’t actually say anything of substance

Disclaimer: This is not a complete list! You can probably think of many more characteristics of a weak thesis statement.

Characteristics of a STRONG thesis statement

Answers a specific question
Takes a distinct position on the topic
Is debatable (a reasonable person could argue an alternative position)
Appropriately focused for the page length of the assignment
Allows your reader to anticipate the organization of your argument

Having trouble drafting a thesis? Try filling in the blanks in these template statements:

In this paper, I argue that _____, because/by _____.
While critics argue _____, I argue _____, because _____.
By looking at _____, I argue that _____, which is important because _____.
The text, _____, defines _____ as _____, in order to argue _____.

Disclaimer: These are only models. They’ll be useful to help you to get started, but you’ll have to do quite a bit of tweaking before your thesis is ready for your paper.

For more on thesis statements, check out part 2: Our Thesis Statement Checklist .

Last revised: 07/15/2008 | Adapted for web delivery: 5/2021

In order to access certain content on this page, you may need to download Adobe Acrobat Reader or an equivalent PDF viewer software.

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5.1: Developing a Strong, Clear Thesis Statement

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Athena Kashyap & Erika Dyquisto
City College of San Francisco via ASCCC Open Educational Resources Initiative

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Elements of a Thesis Statement

A Strong Thesis Statement

A strong thesis statement contains the following qualities.

Specificity. A thesis statement must concentrate on a specific area of a general topic. As you may recall, the creation of a thesis statement begins when you choose a broad subject and then narrow down its parts until you pinpoint a specific aspect of that topic. For example, health care is a broad topic, but a proper thesis statement would focus on a specific area of that topic, such as options for individuals without health care coverage.
Precision. A strong thesis statement must be precise enough to allow for a coherent argument and to remain focused on the topic. If the specific topic is options for individuals without health care coverage, then your precise thesis statement must make an exact claim about it, such as that limited options exist for those who are uninsured by their employers. You must further pinpoint what you are going to discuss regarding these limited effects, such as whom they affect and what the cause is.
Ability to be argued. A thesis statement must present a relevant and specific argument. A factual statement often is not considered arguable. Be sure your thesis statement contains a point of view that can be supported with evidence.
Ability to be demonstrated. For any claim you make in your thesis, you must be able to provide reasons and examples for your opinion. You can rely on personal observations in order to do this, or you can consult outside sources to demonstrate that what you assert is valid. A worthy argument is backed by examples and details.
Forcefulness. A thesis statement that is forceful shows readers that you are, in fact, making an argument. The tone is assertive and takes a stance that others might oppose.
Confidence. In addition to using force in your thesis statement, you must also use confidence in your claim. Phrases such as I feel or I believe actually weaken the readers’ sense of your confidence because these phrases imply that you are the only person who feels the way you do. In other words, your stance has insufficient backing. Taking an authoritative stance on the matter persuades your readers to have faith in your argument and open their minds to what you have to say.

On a separate sheet of paper, write a thesis statement for each of the following topics. Remember to make each statement specific, precise, demonstrable, forceful and confident.

Texting while driving
The legal drinking age in the United States
Steroid use among professional athletes

Examples of Appropriate Thesis Statements

Each of the following thesis statements meets several of the following requirements:

Specificity
Ability to be argued
Ability to be demonstrated
Forcefulness
The societal and personal struggles of Troy Maxon in the play Fences symbolize the challenge of black males who lived through segregation and integration in the United States.
Closing all American borders for a period of five years is one solution that will tackle illegal immigration.
Shakespeare’s use of dramatic irony in Romeo and Juliet spoils the outcome for the audience and weakens the plot.
J. D. Salinger’s character in Catcher in the Rye , Holden Caulfield, is a confused rebel who voices his disgust with phonies, yet in an effort to protect himself, he acts like a phony on many occasions.
Compared to an absolute divorce, no-fault divorce is less expensive, promotes fairer settlements, and reflects a more realistic view of the causes for marital breakdown.
Exposing children from an early age to the dangers of drug abuse is a sure method of preventing future drug addicts.
In today’s crumbling job market, a high school diploma is not significant enough education to land a stable, lucrative job.

Five Ways of Looking at a Thesis

1. a thesis creates an argument that builds from one point to the next, giving the paper a direction that the audience can follow as the paper develops..

This point often separates the best theses from the pack. A good thesis can prevent the two weakest ways of organizing a critical paper: the pile of information and the plot summary with comments. A paper that presents a pile of information will frequently introduce new paragraphs with transitions that simply indicate the addition of more stuff. (“Another character who exhibits these traits is X,” for instance.) Consider these examples:

A: The Rules and Jane Austen’s Northanger Abbey both tell women how to act.

B: By looking at The Rules , a modern conduct book for women, we can see how Jane Austen’s Northanger Abbey is itself like a conduct book, questioning the rules for social success in her society and offering a new model.

Example A would almost inevitably lead to a paper organized as a pile of information. A plot summary with comments follows the chronological development of a text while picking out the same element of every segment; a transition in such a paper might read, “In the next scene, the color blue also figures prominently.” Both of these approaches constitute too much of a good thing. Papers must compile evidence, of course, and following the chronology of a text can sometimes help a reader keep track of a paper’s argument.

The best papers, however, will develop according to a more complex logic articulated in a strong thesis. Example B above would lead a paper to organize its evidence according to the paper’s own logic.

2. A thesis fits comfortably into the Magic Thesis Sentence (MTS).

The MTS: By looking at _____, we can see _____, which most readers don’t see; it is important to look at this aspect of the text because _____.

Try it out with the examples from the first point:

A: By telling the story of Wesley and Buttercup’s triumph over evil, The Princess Bride affirms the power of true love.

B: Although the main plot of The Princess Bride rests on the natural power of true love, an examination of the way that fighting sticks–baseball bats, tree branches, and swords–link the frame story to the romance plot suggests that the narrator’s grandson is being trained in true love, that love is not natural but socialized.

Notice that the MTS adds a new dimension to point number one above. The first part of the MTS asks you to find something strange (“which most readers don’t see”), and the second part asks you to think about the importance of the strangeness. Thesis A would not work at all in the MTS; one could not reasonably state that “most readers [or viewers] don’t see” that film’s affirmation of true love, and the statement does not even attempt to explain the importance of its claim. Thesis B, on the other hand, gives us a way to complete the MTS, as in “By looking at the way fighting sticks link the plot and frame of The Princess Bride , we can see the way the narrator’s grandson is trained in true love, which most people don’t see; it is important to look at this aspect of the text because unlike the rest of the film, the fighting sticks suggest that love is not natural but socialized.” One does not need to write out the MTS in such a neat one-sentence form, of course, but thinking through the structure of the MTS can help refine thesis ideas.

3. A thesis says something about the text(s) exclusively .

If a thesis could describe many works equally well, it needs to be more specific. Let’s return to our examples from above:

Try substituting other works:

A: By telling the story of Darcy and Elizabeth’s triumph over evil, Pride and Prejudice affirms the power of true love.

Sure, that makes sense. Bad sign.

B: Although the main plot of Pride and Prejudice rests on the natural power of true love, an examination of the way that fighting sticks–baseball bats, tree branches, and swords–link the frame story to the romance plot suggests that the grandson is being trained in true love, that it is not natural but socialized.

Um, nope. Even if you have never read Pride and Prejudice , you can probably guess that such a precise thesis could hardly apply to other works. Good sign. The point here is that the thesis needs to be specific enough that its meaning relates to the specific work(s) you are writing about -- be it fiction or nonfiction.

4. A thesis makes a lot of information irrelevant.

If the thesis is specific enough, it will make a point that focuses on only a small part of the text be analyzed or a particular aspect of a larger topic. A writer should ultimately apply that point to the work as a whole, but a thesis will call attention to specific parts of it. Let’s look at those examples again. (This is the last time, I promise.)

One way of spotting the problem with Example A is to note that a simple plot summary would support its point. That is not of true example B, which tells the reader exactly what moments the paper will be discussed and why. The thesis is focused and concentrated.

5. Remember to Address the Work as a Whole: The “So What?”

As you complete your analysis, remember to think about what the effect this will have on the world of academia.

Does your thesis introduce your topic in a clear way?
Does the introduction mention what you will be addressing? Social constructs, gender issues, etc.

Writing a Thesis Statement

One legitimate question readers always ask about a piece of writing is “What is the big idea?” (You may even ask this question when you are the reader, critically reading an assignment or another document.) Every nonfiction writing task—from the short essay to the ten-page term paper to the lengthy senior thesis—needs a big idea, or a controlling idea, as the spine for the work. The controlling idea is the main idea that you want to present and develop.

For a longer piece of writing, the main idea should be broader than the main idea for a shorter piece of writing. Be sure to frame a main idea that is appropriate for the length of the assignment. Ask yourself, “How many pages will it take for me to explain and explore this main idea in detail?” Be reasonable with your estimate. Then expand or trim it to fit the required length.

Developing Thesis Statements from Topics

The big idea, or controlling idea, you want to present in an essay is expressed in a thesis statement. A thesis statement is often one sentence long, and it states your point of view. The thesis statement is not the topic of the piece of writing but rather what you have to say about that topic and what is important to tell readers.

Table 5.1 “Topics and Thesis Statements” compares topics and thesis statements.

Table 5.1 Topics and Thesis Statements

The first thesis statement you write will be a preliminary thesis statement, or a working thesis statement. You will need it when you begin to outline your assignment as a way to organize it. As you continue to develop the arrangement, you can limit your working thesis statement if it is too broad or expand it if it proves too narrow for what you want to say.

Using the topic you selected in Section 4.6 “ Prewriting Strategies ”, develop a working thesis statement that states your controlling idea for the piece of writing you are doing. On a sheet of paper, write your working thesis statement.

You will make several attempts before you devise a working thesis statement that you think is effective. Each draft of the thesis statement will bring you closer to the wording that expresses your meaning exactly. Sometimes, this refinement of the thesis statement happens after your write your first draft of the paper.

Guidelines for Drafting a Thesis Statement

It helps to understand why readers value the arguable thesis. What larger purpose does it serve? Readers will bring a set of expectations to an essay. If writers can anticipate the expectations of their readers, the better they will be able to persuade the audience to find the arguments convincing, interesting, and relevant.

Academic readers (and readers more generally) read to learn something new. They want to see the writer challenge commonplaces—either everyday assumptions about the object of study or truisms in the scholarly literature. In other words, academic readers want to be surprised so that their thinking shifts or at least becomes more complex by the time they finish reading an essay. Good essays problematize what we think we know and offer an alternative explanation in its place. They leave their reader with a fresh perspective on a problem.

We all bring important past experiences and beliefs to our interpretations of texts, objects, and problems. Writers can harness these observational powers to engage critically with what they are studying. The key is to be alert to what strikes you as strange, problematic, paradoxical, or puzzling about your topic. If writers can articulate this and a claim in response, they are well on their way to formulating an arguable thesis in the introduction.

How do I set up a “problem” and an arguable thesis in response?

All good writing has a purpose or motive for existing. The thesis is the writer’s surprising response to this problem or motive. This is why it seldom makes sense to start a writing project by articulating the thesis. The first step is to articulate the question or problem your paper addresses.

Here are some possible ways to introduce a conceptual problem in your paper’s introduction.

1. Challenge a commonplace interpretation (or your own first impressions).

How are readers likely to interpret this source or issue? What might intelligent readers think at first glance? (Or, if you’ve been given secondary sources or have been asked to conduct research to locate secondary sources, what do other writers or scholars assume is true or important about your primary source or issue?)

What does this commonplace interpretation leave out, overlook, or under-emphasize?

2. Help the reader see the complexity of your topic.

Identify and describe for the reader a paradox, puzzle, or contradiction in a primary source(s).

What larger questions does this paradox or contradiction raise for readers?

3. If research is part of the assignment, piggyback off another scholar’s research.

4. If research is part of the assignment, identify a gap in another scholar’s or a group of scholars’ research.

Summarize another scholar’s argument about your topic, primary source, or case study and explain to the reader why this claim is interesting. Or, summarize how scholars in the field tend to approach the topic.

Next, explain what important aspect this scholarly representation misses or distorts. Introduce the particular approach to the topic and its value.

5. If research is part of the assignment, bring in a new lens for investigating the case study or problem.

Summarize how a scholar or group of scholars has approached the topic.

Introduce a theoretical source (possibly from another discipline) and explain how it helps to address this issue from a new and productive angle.

Tip : your introductory paragraph will probably look like this:

Testing Your Thesis

Test a thesis statement’s arguability by asking the following questions:

1) Does the thesis only or mostly summarize a source?

If so, try some of the exercises above to articulate the paper’s conceptual problem or question.

2) Is the thesis arguable – can it be supported by evidence, and is it surprising and contentious?

If not, return to the sources and practice the exercises above.

3) Is the thesis about the primary source, or is it about the world?

If it’s about the world, revise it so that it focuses on primary source(s). Remember to include solid evidence to support the thesis.

"THREE-STORY THESIS STATEMENTS" BY AMY GUPTIL

How do you produce a good, strong thesis? And how do you know when you’ve gotten there? Many instructors and writers find useful a metaphor based on this passage by Oliver Wendell Holmes Sr.: 3

There are one-story intellects, two-story intellects, and three-story intellects with skylights. All fact collectors who have no aim beyond their facts are one-story men. Two-story men compare, reason, generalize using the labor of fact collectors as their own. Three-story men idealize, imagine, predict—their best illumination comes from above the skylight.

One-story theses state inarguable facts. Two-story theses bring in an arguable (interpretive or analytical) point. Three-story theses nest that point within its larger, compelling implications. 4

The biggest benefit of the three-story metaphor is that it describes a process for building a thesis. To build the first story, you first have to get familiar with the complex, relevant facts surrounding the problem or question. You have to be able to describe the situation thoroughly and accurately. Then, with that first story built, you can layer on the second story by formulating the insightful, arguable point that animates the analysis. That’s often the most effortful part: brainstorming, elaborating and comparing alternative ideas, finalizing your point. With that specified, you can frame up the third story by articulating why the point you make matters beyond its particular topic or case.

Thesis: that’s the word that pops at me whenever I write an essay. Seeing this word in the prompt scared me and made me think to myself, “Oh great, what are they really looking for?” or “How am I going to make a thesis for a college paper?” When rehearing that I would be focusing on theses again in a class, I said to myself, “Here we go again!” But after learning about the three story thesis, I never had a problem with writing another thesis. In fact, I look forward to being asked on a paper to create a thesis.

Timothée Pizarro

For example, imagine you have been assigned a paper about the impact of online learning in higher education. You would first construct an account of the origins and multiple forms of online learning and assess research findings about its use and effectiveness. If you’ve done that well, you’ll probably come up with a well considered opinion that wouldn’t be obvious to readers who haven’t looked at the issue in depth. Maybe you’ll want to argue that online learning is a threat to the academic community. Or perhaps you’ll want to make the case that online learning opens up pathways to college degrees that traditional campus-based learning does not. In the course of developing your central, argumentative point, you’ll come to recognize its larger context; in this example, you may claim that online learning can serve to better integrate higher education with the rest of society, as online learners bring their educational and career experiences together. To outline this example:

First story : Online learning is becoming more prevalent and takes many different forms.
Second story : While most observers see it as a transformation of higher education, online learning is better thought of an extension of higher education in that it reaches learners who aren’t disposed to participate in traditional campus-based education.
Third story : Online learning appears to be a promising way to better integrate higher education with other institutions in society, as online learners integrate their educational experiences with the other realms of their life, promoting the freer flow of ideas between the academy and the rest of society.

Here’s another example of a three-story thesis: 5

First story : Edith Wharton did not consider herself a modernist writer, and she didn’t write like her modernist contemporaries.
Second story : However, in her work we can see her grappling with both the questions and literary forms that fascinated modernist writers of her era. While not an avowed modernist, she did engage with modernist themes and questions.
Third story : Thus, it is more revealing to think of modernism as a conversation rather than a category or practice.

Here’s one more example:

First story : Scientists disagree about the likely impact in the U.S. of the light brown apple moth (LBAM) , an agricultural pest native to Australia.
Second story : Research findings to date suggest that the decision to spray pheromones over the skies of several southern Californian counties to combat the LBAM was poorly thought out.
Third story : Together, the scientific ambiguities and the controversial response strengthen the claim that industrial-style approaches to pest management are inherently unsustainable.

A thesis statement that stops at the first story isn’t usually considered a thesis. A two-story thesis is usually considered competent, though some two-story theses are more intriguing and ambitious than others. A thoughtfully crafted and well informed three-story thesis puts the author on a smooth path toward an excellent paper.

The concept of a three-story thesis framework was the most helpful piece of information I gained from the writing component of DCC 100. The first time I utilized it in a college paper, my professor included “good thesis” and “excellent introduction” in her notes and graded it significantly higher than my previous papers. You can expect similar results if you dig deeper to form three-story theses. More importantly, doing so will make the actual writing of your paper more straightforward as well. Arguing something specific makes the structure of your paper much easier to design.

Peter Farrell

Effective Thesis Statements

As mentioned before, a thesis statement is the controlling idea of your essay. It is the main idea that all of the other sentences in the essay relate to. After gathering information about your topic, you need to figure out what you want to say about it.

An effective thesis statement has two major characteristics.

1. An effective thesis statement makes a point about a topic. For this reason, it must do more than state a fact or announce what you plan to write about.

Statement of fact: The military recruits students in high schools.

Announcement: In this essay, I would like to discuss what’s wrong with military recruitment in high schools.

List thesis: We should not allow the military to recruit in high schools because recruiters violate privacy, manipulate naïve young people, and target low-income youth.

Effective thesis: We should end the abusive and discriminatory practice of military recruitment in high schools.

A statement of fact is not an effective thesis statement because it does not take a position, giving you nothing to develop in your essay. Likewise, an announcement of what you plan to write about in your essay does not take a position on the issue, leaving you with nothing to develop. A good thesis statement makes a claim that is arguable.

2. The most effective thesis statements do not list your main points but unite your main points into a larger, central idea. The list thesis above looks strong, but notice how the effective thesis connects the three points with the words “abusive” and “discriminatory.” Now we know how the three points relate to each other; they are more than just a list.

To turn three or four “reasons” or topic sentences into a thesis, consider what they have in common and what your overall point is.

Now that you have read about the contents of a good thesis statement and have seen examples, take a look at the pitfalls to avoid when composing your own thesis:

Weak thesis statement: My paper will explain why imagination is more important than knowledge.

Weak thesis statement: Religious radicals across America are trying to legislate their Puritanical beliefs by banning required high school books.

Weak thesis statement: Advertising companies use sex to sell their products.

Weak thesis statement: The life of Abraham Lincoln was long and challenging.

The subject of this paper is my experience with ferrets as pets.
The government must expand its funding for research on renewable energy resources in order to prepare for the impending end of oil.
Edgar Allan Poe was a poet who lived in Baltimore during the nineteenth century.
In this essay, I will give you lots of reasons why slot machines should not be legalized in Baltimore.
Despite his promises during his campaign, President Kennedy took few executive measures to support civil rights legislation.
Because many children’s toys have potential safety hazards that could lead to injury, it is clear that not all children’s toys are safe.
My experience with young children has taught me that I want to be a disciplinary parent because I believe that a child without discipline can be a parent’s worst nightmare.

Writing at Work

Often in your career, you will need to ask your manager for something through an e-mail. Just as a thesis statement organizes an essay, it can also organize your e-mail request. While your e-mail will be shorter than an essay, using a thesis statement in your first paragraph quickly lets your manager know what you are asking for, why it is necessary, and what the benefits are. In short body paragraphs, you can provide the essential information needed to expand upon your request.

Thesis Statement Revision

Your thesis will probably change as you write, so you will need to modify it to reflect exactly what you have discussed in your essay. Remember from Chapter 4 that your thesis statement begins as a working thesis statement, an indefinite statement that you make about your topic early in the writing process for the purpose of planning and guiding your writing.

Ways to Revise Your Thesis

You can cut down on irrelevant aspects and revise your thesis by taking the following steps:

1. Pinpoint and replace all nonspecific words, such as people , everything , society , or life , with more precise words in order to reduce any vagueness.

Working thesis: Young people have to work hard to succeed in life.

Revised thesis: Recent college graduates must have discipline and persistence in order to find and maintain a stable job in which they can use and be appreciated for their talents.

The revised thesis makes a more specific statement about success and what it means to work hard. The original includes too broad a range of people and does not define exactly what success entails. By replacing those general words like people and work hard , the writer can better focus their research and gain more direction in their writing.

2. Clarify ideas that need explanation by asking yourself questions that narrow your thesis.

Working thesis: The welfare system is a joke.

Revised thesis: The welfare system keeps a socioeconomic class from gaining employment by alluring members of that class with unearned income instead of programs to improve their education and skill sets.

A joke means many things to many people. Readers bring all sorts of backgrounds and perspectives to the reading process and would need clarification for a word so vague. This expression may also be too informal for the selected audience. By asking questions, the writer can devise a more precise and appropriate explanation for joke . The writer should ask himself or herself questions similar to the 5WH questions. (See Chapter 4.6 " Prewriting Strategies " for more information on the 5WH questions.) By incorporating the answers to these questions into a thesis statement, the writer more accurately defines his or her stance, which will better guide the writing of the essay.

3. Replace any linking verbs with action verbs. Linking verbs are forms of the verb to be , a verb that simply states that a situation exists.

Working thesis: Kansas City schoolteachers are not paid enough.

Revised thesis: Kansas City cannot afford to pay its educators, resulting in job cuts and resignations in a district that sorely needs highly qualified and dedicated teachers.

Who is not paying the teachers enough?
What is considered “enough”?
What is the problem?
What are the results

In an earlier section you determined your purpose for writing and your audience. You then completed a free writing exercise about an event you recently experienced and chose a general topic to write about. Using that general topic, you then narrowed it down by answering the 5WH questions. After you answered these questions, you chose one of the three methods of prewriting and gathered possible supporting points for your working thesis statement.

Collaboration

Please share with a classmate and compare your answers.

Contributors

Adapted from Writing for Success . Provided by: The Saylor Foundation. License: CC-NC-SA 3.0 .
Adapted from " Five Ways of Looking at a Thesis. " Authored by: Erik Simpson. Provided by: LumenLearning. License: CC BY: Attribution
Adapted from Formulating a Thesis . Authored by: Andrea Scott. Provided by: Princeton University. Project: WritingCommons. License: CC BY-NC-ND:
Adapted from Writing in College . Authored by Amy Guptill. License: CC-NC-SA 4.0

This page most recently updated on June 8, 2020.

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Key Concepts

A thesis is a simple sentence that combines your topic and your position on the topic.
A thesis provides a roadmap to what follows in the paper.
A thesis is like a wheel's hub--everything revolves around it and is attached to it.

After your prewriting activities-- such as assignment analysis and outlining--you should be ready to take the next step: writing a thesis statement. Although some of your assignments will provide a focus for you, it is still important for your college career and especially for your professional career to be able to state a satisfactory controlling idea or thesis that unifies your thoughts and materials for the reader.

Characteristics of an Effective Thesis

A thesis consists of two main parts: your overall topic and your position on that topic. Here are some example thesis statements that combine topic and position:

Sample Thesis Statements

Importance of tone.

Tone is established in the wording of your thesis, which should match the characteristics of your audience. For example, if you are a concerned citizen proposing a new law to your city's board of supervisors about drunk driving, you would not want to write this:

“It’s time to get the filthy drunks off the street and from behind the wheel: I demand that you pass a mandatory five-year license suspension for every drunk who gets caught driving. Do unto them before they do unto us!”

However, if you’re speaking at a concerned citizen’s meeting and you’re trying to rally voter support, such emotional language could help motivate your audience.

Using Your Thesis to Map Your Paper for the Reader

In academic writing, the thesis statement is often used to signal the paper's overall structure to the reader. An effective thesis allows the reader to predict what will be encountered in the support paragraphs. Here are some examples:

Use the Thesis to Map

Three potential problems to avoid.

Because your thesis is the hub of your essay, it has to be strong and effective. Here are three common pitfalls to avoid:

1. Don’t confuse an announcement with a thesis.

In an announcement, the writer declares personal intentions about the paper instead stating a thesis with clear point of view or position:

Write a Thesis, Not an Announcement

2. a statement of fact does not provide a point of view and is not a thesis..

An introduction needs a strong, clear position statement. Without one, it will be hard for you to develop your paper with relevant arguments and evidence.

Don't Confuse a Fact with a Thesis

3. avoid overly broad thesis statements.

Broad statements contain vague, general terms that do not provide a clear focus for the essay.

Use the Thesis to Provide Focus

Practice writing an effective thesis.

OK. Time to write a thesis for your paper. What is your topic? What is your position on that topic? State both clearly in a thesis sentence that helps to map your response for the reader.

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All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One. Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

By Praveen Krishnamurthy Edited by Chelsea Brown May 16, 2024

Key Takeaways

A clear brand positioning statement can serve as a crucial compass for your startups, influencing every strategic decision you make.
The 3 Cs framework will help you arrive at a compelling positioning for your company.
The most important aspect to focus on is differentiation based on what your customers truly desire but your competitors don't offer.

Opinions expressed by Entrepreneur contributors are their own.

The most important thing you could do for your startup is to focus on your brand positioning . But often, startups do not treat it with the care with which they treat general marketing, go-to-market and product development work. A well-defined brand positioning statement will give you clarity of focus and could act as a compass for all aspects of your business. When you make strategic decisions on launching a new product or service, you need to be sure that it is aligned with your brand's positioning.

If you are in the process of creating sales and marketing collaterals, those should be guided by your positioning statement. Often, startup founders and leaders use their judgment and intuition in making such decisions when those decisions should actually be driven by a clearly defined brand position. Given the critical role it can play, this article will focus on a positioning framework that you can adopt today for your startup.

Related: The Importance of 'Positioning' Your Brand When You're Just Starting Out

In marketing, we often hear about the 5 Cs (company, customer, competitor, collaborators and climate) but, if you are pressed for time, three of those Cs are solid enough to help you arrive at a compelling positioning for your company. These critical Cs are your customers, competitors and company. While this exercise will still require resources and time, it will be one of the most important things you do for your startup.

This is a very effective framework. You should identify an exhaustive list of all the characteristics of your products and brand. The next step should be to identify the strengths of your competitors and what they offer; make sure you do a comprehensive competitive analysis when you undertake this step. You should then leverage that research to zero in on those elements that are unique to your company and are not offered by your competitors.

The last and most important aspect is understanding your customers , what they want and how badly they want those things. If your company offers something that your customers want but isn't offered by your competitors, that's the golden aspect you should focus on and should drive your positioning. This will mean making some tough choices and picking that one truly differentiated aspect desired by your customers. You will be tempted to choose multiple aspects, but the difficult and right decision is to choose one and use that one benefit to drive your positioning.

Related: How to Create a Positioning Statement That Stands Out

Why does this matter?

If you have something that customers want but isn't unique to you and is also offered by your competitors, you will likely be engaged in a price war and will struggle to get good ROI on your marketing dollars. On the other hand, if you have something that's unique to you but your customers don't want, you will probably spend a lot of marketing dollars in vain and struggle to convince customers to spend money on your product. It is critical that your customer research is comprehensive and helps you uncover everything about your customers' needs and willingness to pay for satisfying those needs.

Personal experience: A case in point

In my previous role, I led marketing for a VC-backed menswear ecommerce startup that had over 100,000 customers. The company was three years old when I joined it, and it specialized in making chinos — a solitary, hero product. Granted, the chinos were made in over 30 colors, but chinos in and of itself wasn't a unique product. On the contrary, it faced immense competition. But how could we differentiate it?

I focused on what all we did differently . Our product's fit was liked universally by our customers and got tons of repeat orders, but there was a particularly unique aspect about our fit: We had never changed it in the three years of our existence. As someone who wore chinos almost exclusively, I knew that as a consumer, I didn't like shopping repeatedly for my staple trousers; I preferred being able to turn to the same brand repeatedly for them.

A good scan of our competitors told me everyone else changed their fit with every season. I was intrigued. I then proceeded to undertake customer research that revealed that men didn't like having to shop at different brands for staples like chinos (due to brands repeatedly changing their product's fit). They wanted to be able to stick to one brand and keep ordering their favorite chinos.

Related: 6 Secrets to Writing a Better Brand Positioning Statement

I had arrived at our holy trinity — something that our customers really wanted and we offered but our competitors didn't. This was extremely powerful. It then started informing and influencing all of our strategic decisions and our brand narrative. It also had a significant impact on our business — we were in the process of raising additional venture funding , and this played a pivotal role in garnering more interest.

We were originally struggling to get traction from investors as we weren't able to communicate a clear and unique competitive position, but this new positioning and brand narrative dramatically altered that. Not only were we able to get more investors interested, but we were also able to get $500,000 in funding commitments.

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Experience new growth possibilities with Microsoft Advertising today >

Microsoft's Performance Max now available globally

Kevin Salat,

Vitali Potchekin

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Advertisers are always looking for new ways to deliver more results with less effort, and today we’re thrilled to announce an exciting new campaign type to help achieve those goals: Performance Max campaigns are available globally on Microsoft Advertising starting tomorrow March 5 ( previously in open beta ). Performance Max (also known as PMAX) is a new campaign type enabling you to work with best-in-class AI for your campaign management, from building your assets to finding your audiences, all to bring you better results in one hassle-free campaign.

Image of Performance Max option on the campaign type selection screen.

Performance Max is now a new campaign type available on Microsoft Advertising online, Editor, and API

What is Microsoft’s Performance Max?

Performance Max is a new automated campaign type that brings together the best of Microsoft’s automation to find you more conversions. You architect the strategy with goals, assets, and signals, and our industry-leading AI dynamically creates and optimizes ads across our unique Microsoft Advertising surfaces to maximize performance.

This all-in-one campaign provides you with a streamlined setup for multi-format, cross-channel optimization that can bring you more conversions and AI-powered recommendations designed to meet your goals.

Image displaying Performance Max features.

Performance Max on Microsoft includes a variety of ad types and features, with more to come soon!

Advertisers in the open beta for Performance Max have seen great performance from their campaigns so far, providing more conversions at efficient costs. Here’s what one agency has had to say about their experience with Performance Max:

We have been closely monitoring our PMAX campaign as we have now been running ~2 weeks and we are very happy with initial performance, allowing us to shift additional budget over to Microsoft.

— Michael Carlin, Senior Analyst, Paid Search - Ovative Group

What are some things I should keep in mind when first setting up Performance Max?

You can import your Performance Max campaigns from Google Ads , or set up your own new Microsoft campaign in three easy steps:

1. Define your goals.

Performance Max optimizes based on the types of conversions that you indicate are worth most to your business.

2. Add creative assets

Providing as many high-quality text and image assets as possible helps you create more relevant ads for customers.
Based on your initial inputs and final URL, Microsoft Advertising’s AI will generate new asset recommendations for your campaign which you can choose to leverage, providing you with the opportunity for more ad formats to be created and inventory your ads can appear on (see image below).
For information on image recommendations, see here .

3. Create audience signals

Share which types of customers are most valuable to you and more likely to convert, and Performance Max will optimize towards those users across our unique Microsoft network.
Setting up audience signals are not required, but they can help speed up the learning and optimization as your Performance Max campaign gets started.

You can get AI-powered content recommendations for PMAX in Microsoft Advertising online

Note about Google Import for smart shopping and DSA campaigns: If you’ve imported a Performance Max campaign from Google Ads that originally came over as a smart shopping campaign or dynamic search ads (DSA) campaign, we’ll upgrade it to a Performance Max campaign in phased approaches over the next few weeks. If you are currently using a third-party platform that does not yet support Performance Max, they will continue to be imported as smart shopping or DSA.

If you want to upgrade your smart shopping campaign earlier, you can select Edit → Upgrade to Performance Max.

Note: Support for Performance Max in SA360 is still in development, and timelines will be shared here when we know more. Please reach out to your SA360 representative for more information.

What’s to come in the future with Performance Max?

This is just the beginning of the journey with Performance Max and helping advertisers deliver more results with less effort. In the coming months, we’ll be adding many new capabilities to our Performance Max campaigns such as brand exclusions, search insights reports, search themes, and video assets.

“We’re investing heavily in Performance Max on our platform and are excited to continually share more updates on how we’re making the campaigns even more powerful,” says Neha Mohan, Principal Group Product Manager at Microsoft.

As we share more information about what new capabilities are available, we’ll also share more success stories of how advertisers are seeing great success with Performance Max on Microsoft Advertising.

Start your first Performance Max campaign

It’s time to revolutionize your strategy on Microsoft Advertising. Set up your first Performance Max campaign and see how it can deliver more results across multiple ad formats and channels. Reach out to Microsoft Advertising for any questions or feedback.

Help us improve Microsoft Advertising

Your comments and feedback are integral to shape and improve our product. You can use the Microsoft Advertising Feedback portal , in-product feedback , Twitter , or Instagram , and as always, contact Support .

Stay informed

Sign up for the Microsoft Advertising Insider newsletter to keep up with the latest insights, product news, tips and tricks, thought leadership, customer case studies, and resources.

Kevin Salat

PRODUCT MARKETING MANAGER, MICROSOFT ADVERTISING

SENIOR PRODUCT MANAGER, MICROSOFT ADVERTISING

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The huge solar storm is keeping power grid and satellite operators on edge

Geoff Brumfiel

Willem Marx

NASA's Solar Dynamics Observatory captured this image of solar flares early Saturday afternoon. The National Oceanic and Atmospheric Administration says there have been measurable effects and impacts from the geomagnetic storm. Solar Dynamics Observatory hide caption

Planet Earth is getting rocked by the biggest solar storm in decades – and the potential effects have those people in charge of power grids, communications systems and satellites on edge.

The National Oceanic and Atmospheric Administration says there have been measurable effects and impacts from the geomagnetic storm that has been visible as aurora across vast swathes of the Northern Hemisphere. So far though, NOAA has seen no reports of major damage.

The Picture Show

Photos: see the northern lights from rare, solar storm.

There has been some degradation and loss to communication systems that rely on high-frequency radio waves, NOAA told NPR, as well as some preliminary indications of irregularities in power systems.

"Simply put, the power grid operators have been busy since yesterday working to keep proper, regulated current flowing without disruption," said Shawn Dahl, service coordinator for the Boulder, Co.-based Space Weather Prediction Center at NOAA.

NOAA Issues First Severe Geomagnetic Storm Watch Since 2005

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"Satellite operators are also busy monitoring spacecraft health due to the S1-S2 storm taking place along with the severe-extreme geomagnetic storm that continues even now," Dahl added, saying some GPS systems have struggled to lock locations and offered incorrect positions.

NOAA's GOES-16 satellite captured a flare erupting occurred around 2 p.m. EDT on May 9, 2024.

As NOAA had warned late Friday, the Earth has been experiencing a G5, or "Extreme," geomagnetic storm . It's the first G5 storm to hit the planet since 2003, when a similar event temporarily knocked out power in part of Sweden and damaged electrical transformers in South Africa.

The NOAA center predicted that this current storm could induce auroras visible as far south as Northern California and Alabama.

Extreme (G5) geomagnetic conditions have been observed! pic.twitter.com/qLsC8GbWus — NOAA Space Weather Prediction Center (@NWSSWPC) May 10, 2024

Around the world on social media, posters put up photos of bright auroras visible in Russia , Scandinavia , the United Kingdom and continental Europe . Some reported seeing the aurora as far south as Mallorca, Spain .

The source of the solar storm is a cluster of sunspots on the sun's surface that is 17 times the diameter of the Earth. The spots are filled with tangled magnetic fields that can act as slingshots, throwing huge quantities of charged particles towards our planet. These events, known as coronal mass ejections, become more common during the peak of the Sun's 11-year solar cycle.

A powerful solar storm is bringing northern lights to unusual places

Usually, they miss the Earth, but this time, NOAA says several have headed directly toward our planet, and the agency predicted that several waves of flares will continue to slam into the Earth over the next few days.

While the storm has proven to be large, predicting the effects from such incidents can be difficult, Dahl said.

Shocking problems

The most disruptive solar storm ever recorded came in 1859. Known as the "Carrington Event," it generated shimmering auroras that were visible as far south as Mexico and Hawaii. It also fried telegraph systems throughout Europe and North America.

Stronger activity on the sun could bring more displays of the northern lights in 2024

While this geomagnetic storm will not be as strong, the world has grown more reliant on electronics and electrical systems. Depending on the orientation of the storm's magnetic field, it could induce unexpected electrical currents in long-distance power lines — those currents could cause safety systems to flip, triggering temporary power outages in some areas.

my cat just experienced the aurora borealis, one of the world's most radiant natural phenomena... and she doesn't care pic.twitter.com/Ee74FpWHFm — PJ (@kickthepj) May 10, 2024

The storm is also likely to disrupt the ionosphere, a section of Earth's atmosphere filled with charged particles. Some long-distance radio transmissions use the ionosphere to "bounce" signals around the globe, and those signals will likely be disrupted. The particles may also refract and otherwise scramble signals from the global positioning system, according to Rob Steenburgh, a space scientist with NOAA. Those effects can linger for a few days after the storm.

Like Dahl, Steenburgh said it's unclear just how bad the disruptions will be. While we are more dependent than ever on GPS, there are also more satellites in orbit. Moreover, the anomalies from the storm are constantly shifting through the ionosphere like ripples in a pool. "Outages, with any luck, should not be prolonged," Steenburgh said.

What Causes The Northern Lights? Scientists Finally Know For Sure

The radiation from the storm could have other undesirable effects. At high altitudes, it could damage satellites, while at low altitudes, it's likely to increase atmospheric drag, causing some satellites to sink toward the Earth.

The changes to orbits wreak havoc, warns Tuija Pulkkinen, chair of the department of climate and space sciences at the University of Michigan. Since the last solar maximum, companies such as SpaceX have launched thousands of satellites into low Earth orbit. Those satellites will now see their orbits unexpectedly changed.

"There's a lot of companies that haven't seen these kind of space weather effects before," she says.

The International Space Station lies within Earth's magnetosphere, so its astronauts should be mostly protected, Steenburgh says.

In a statement, NASA said that astronauts would not take additional measures to protect themselves. "NASA completed a thorough analysis of recent space weather activity and determined it posed no risk to the crew aboard the International Space Station and no additional precautionary measures are needed," the agency said late Friday.

People visit St Mary's lighthouse in Whitley Bay to see the aurora borealis on Friday in Whitley Bay, England. Ian Forsyth/Getty Images hide caption

People visit St Mary's lighthouse in Whitley Bay to see the aurora borealis on Friday in Whitley Bay, England.

While this storm will undoubtedly keep satellite operators and utilities busy over the next few days, individuals don't really need to do much to get ready.

"As far as what the general public should be doing, hopefully they're not having to do anything," Dahl said. "Weather permitting, they may be visible again tonight." He advised that the largest problem could be a brief blackout, so keeping some flashlights and a radio handy might prove helpful.

I took these photos near Ranfurly in Central Otago, New Zealand. Anyone can use them please spread far and wide. :-) https://t.co/NUWpLiqY2S — Dr Andrew Dickson reform/ACC (@AndrewDickson13) May 10, 2024

And don't forget to go outside and look up, adds Steenburgh. This event's aurora is visible much further south than usual.

A faint aurora can be detected by a modern cell phone camera, he adds, so even if you can't see it with your eyes, try taking a photo of the sky.

The aurora "is really the gift from space weather," he says.

space weather
solar flares
solar storm

COMMENTS

How to Write a Thesis Statement
Step 1: Start with a question. You should come up with an initial thesis, sometimes called a working thesis, early in the writing process. As soon as you've decided on your essay topic, you need to work out what you want to say about it—a clear thesis will give your essay direction and structure.
Developing a Thesis Statement
A thesis statement . . . Makes an argumentative assertion about a topic; it states the conclusions that you have reached about your topic. Makes a promise to the reader about the scope, purpose, and direction of your paper. Is focused and specific enough to be "proven" within the boundaries of your paper. Is generally located near the end ...
Thesis
Thesis. Your thesis is the central claim in your essay—your main insight or idea about your source or topic. Your thesis should appear early in an academic essay, followed by a logically constructed argument that supports this central claim. A strong thesis is arguable, which means a thoughtful reader could disagree with it and therefore ...
Developing A Thesis
Keep your thesis prominent in your introduction. A good, standard place for your thesis statement is at the end of an introductory paragraph, especially in shorter (5-15 page) essays. Readers are used to finding theses there, so they automatically pay more attention when they read the last sentence of your introduction.
Thesis Statements
A thesis statement: tells the reader how you will interpret the significance of the subject matter under discussion. is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper. directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself.
How to Write a Strong Thesis Statement: 4 Steps + Examples
Step 4: Revise and refine your thesis statement before you start writing. Read through your thesis statement several times before you begin to compose your full essay. You need to make sure the statement is ironclad, since it is the foundation of the entire paper. Edit it or have a peer review it for you to make sure everything makes sense and ...
How to write a thesis statement + Examples
It is a brief statement of your paper's main argument. Essentially, you are stating what you will be writing about. Organize your papers in one place. Try Paperpile. No credit card needed. Get 30 days free. You can see your thesis statement as an answer to a question. While it also contains the question, it should really give an answer to the ...
How to Write a Thesis Statement
2. A strong thesis statement justifies discussion. Your thesis should indicate the point of the discussion. If your assignment is to write a paper on kinship systems, using your own family as an example, you might come up with either of these two thesis statements: My family is an extended family.
9.1 Developing a Strong, Clear Thesis Statement
A strong thesis is specific, precise, forceful, confident, and is able to be demonstrated. A strong thesis challenges readers with a point of view that can be debated and can be supported with evidence. A weak thesis is simply a declaration of your topic or contains an obvious fact that cannot be argued.
What Is a Thesis?
Revised on April 16, 2024. A thesis is a type of research paper based on your original research. It is usually submitted as the final step of a master's program or a capstone to a bachelor's degree. Writing a thesis can be a daunting experience. Other than a dissertation, it is one of the longest pieces of writing students typically complete.
Academic Guides: Writing a Paper: Thesis Statements
The thesis statement is the brief articulation of your paper's central argument and purpose. You might hear it referred to as simply a "thesis." Every scholarly paper should have a thesis statement, and strong thesis statements are concise, specific, and arguable. Concise means the thesis is short: perhaps one or two sentences for a shorter paper.
Writing a Thesis Statement
A thesis statement is a sentence that states the topic and purpose of your paper. A good thesis statement will direct the structure of your essay and will allow your reader to understand the ideas you will discuss within your paper. Where does a Thesis Statement go? Your thesis should be stated somewhere in the opening paragraphs of your paper ...
Strong Thesis Statements
The thesis statement or main claim must be debatable. An argumentative or persuasive piece of writing must begin with a debatable thesis or claim. In other words, the thesis must be something that people could reasonably have differing opinions on. If your thesis is something that is generally agreed upon or accepted as fact then there is no ...
Creating a Thesis Statement, Thesis Statement Tips
Tips for Writing Your Thesis Statement. 1. Determine what kind of paper you are writing: An analytical paper breaks down an issue or an idea into its component parts, evaluates the issue or idea, and presents this breakdown and evaluation to the audience.; An expository (explanatory) paper explains something to the audience.; An argumentative paper makes a claim about a topic and justifies ...
How Do I Write a Thesis Statement?
A thesis statement is a very specific argument that guides your paper. Generally, a thesis statement consists of two parts: A clearly identifiable topic or subject matter. A succinct summary of what you have to say about that topic. For your reader, a thesis functions like the case a lawyer has to make to the judge and jury in a courtroom.
PDF Thesis Statements
thesis statement, and it serves as a summary of the argument you'll make in the rest of your paper. What is a thesis statement? A thesis statement: tells the reader how you will interpret the significance of the subject matter under discussion. is a road map for the paper; in other words, it tells the reader what to expect from the rest of ...
5.1: Developing a Strong, Clear Thesis Statement
A thesis statement is often one sentence long, and it states your point of view. The thesis statement is not the topic of the piece of writing but rather what you have to say about that topic and what is important to tell readers. Table 5.1 "Topics and Thesis Statements" compares topics and thesis statements.
How to Write a Thesis Statement
Example 1: In a biochemistry class, you've been asked to write an essay explaining the impact of bisphenol A on the human body. Your thesis statement might say, "This essay will make clear the correlation between bisphenol A exposure and hypertension.". Check Circle.
COM 5: Thesis Statements
Dynamic PDF: Thesis Statements The thesis statement is perhaps the most crucial part of your essay because it presents the main idea or main argument of the piece of writing. In academic essays, your thesis statement is often located in the introductory paragraph; however, this is not always the case. Consider the rhetorical situation and assignment guidelines to […]
Designing an Effective Thesis
After your prewriting activities--such as assignment analysis and outlining--you should be ready to take the next step: writing a thesis statement.Although some of your assignments will provide a focus for you, it is still important for your college career and especially for your professional career to be able to state a satisfactory controlling idea or thesis that unifies your thoughts and ...
Where does the thesis statement go in an essay?
The thesis statement is essential in any academic essay or research paper for two main reasons: It gives your writing direction and focus. It gives the reader a concise summary of your main point. Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.
China vows to take 'all necessary actions' in response to Biden's
Beijing says it will take "all necessary actions" to protect its rights as US President Joe Biden announced huge tariffs on imports of electric vehicles and other goods from China.
PDF Thesis
Thesis Your thesis is the central claim in your essay—your main insight or idea about your source or topic. Your thesis should appear early in an academic essay, followed by a logically constructed argument that supports this central claim. A strong thesis is arguable, which means a thoughtful reader could disagree with it and therefore needs
Use This Framework to Craft a Powerful Brand Positioning Statement
All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One. Startup founders often lack time but they should invest resources in identifying a ...
Psaki's new book falsely recounts Biden's watch check in ...
Former White House press secretary Jen Psaki claims in her new book that President Biden never looked at his watch during the ceremony for soldiers killed during the U.S. withdrawal from Afghanistan in 2021 — contradicting news photos and firsthand accounts of Gold Star families.. Why it matters: In TV ads and social media posts, Donald Trump and his allies repeatedly have used images of ...
Microsoft's Performance Max now available globally
Based on your initial inputs and final URL, Microsoft Advertising's AI will generate new asset recommendations for your campaign which you can choose to leverage, providing you with the opportunity for more ad formats to be created and inventory your ads can appear on (see image below). For information on image recommendations, see here. 3.
The giant solar storm is having measurable effects on Earth : NPR
The International Space Station lies within Earth's magnetosphere, so its astronauts should be mostly protected, Steenburgh says. In a statement, NASA said that astronauts would not take ...

What is a thesis statement?

Identify a topic

Consider what your assignment asks you to do

Sample assignment 1

Sample assignment 2

Developing a Thesis Statement–Additional information

Derive a main point from topic

Look for patterns in your evidence

Purpose statement

Derive purpose statement from topic

Compose a draft thesis statement

Question-to-Assertion

What to keep in mind as you draft an initial thesis statement

Refine and polish the thesis statement

Sample Assignment

Complete the final thesis statement

Writing Process and Structure

Getting Started with Your Paper

Creating an Argument

Working with Sources

Drafting Your Paper

Revising Your Paper

Finishing Your Paper

Writing Collaboratively

What are your chances of acceptance?

Your chancing factors

How to Write a Strong Thesis Statement: 4 Steps + Examples

What’s Covered:

Step 1: Decide what kind of paper you’re writing

Step 2: Figure out what point you want to make

Step 3: Determine what information you’ll use to back up your point

Step 4: Revise and refine your thesis statement before you start writing

Related CollegeVine Blog Posts

How to write a thesis statement + examples

What is a thesis statement?

Writing Tutorial Services

Why Should Your Essay Contain a Thesis Statement?

How Can You Write a Good Thesis Statement?

How to Generate a Thesis Statement if the Topic is Assigned

How to Generate a Thesis Statement if the Topic is not Assigned

How to Tell a Strong Thesis Statement from a Weak One

2. A strong thesis statement justifies discussion.

3. A strong thesis statement expresses one main idea.

4. A strong thesis statement is specific.

Writing Tutorial Services social media channels

9.1 Developing a Strong, Clear Thesis Statement

Elements of a Thesis Statement

A Strong Thesis Statement

Examples of Appropriate Thesis Statements

Writing at Work

Thesis Statement Revision

Ways to Revise Your Thesis

Key Takeaways

Writing a Paper: Thesis Statements

Being Specific

Making a Unique Argument

Creating a Debate

Choosing the Right Words

Leaving Room for Discussion

Thesis Mad Libs

Words to Avoid and to Embrace

Related Resources

Walden Resources

Centers and Offices

Student Resources

Tips and Examples for Writing Thesis Statements

Welcome to the Purdue OWL

Tips for Writing Your Thesis Statement

Thesis Statement Examples

Writing Studio

What is a Thesis Statement?

A Note on Writing Process

Characteristics of a WEAK thesis statement

Characteristics of a STRONG thesis statement

Having trouble drafting a thesis? Try filling in the blanks in these template statements:

Margin Size

5.1: Developing a Strong, Clear Thesis Statement

Elements of a Thesis Statement

A Strong Thesis Statement

Examples of Appropriate Thesis Statements