business etiquette in germany presentation

Business etiquette

In many respects, Germans are the masters of planning. This is a culture that likes forward-thinking and knowing what they are doing at a specific time on a specific day. The German thought process is extremely detailed, with each aspect of a project being examined in great detail. Careful planning, in one’s business and personal life, provides a sense of security.

Most aspects of German living and working are defined and regulated by structure. For example, through laws, rules, and procedures, which are evident in all economic, political and even social spheres. Rules and regulations allow people to know what is expected so that they can plan their lives accordingly. Germans believe that maintaining clear lines of distinction between people, places, and things is the surest way to lead a structured and ordered life. In German business culture, as well as the business etiquette in Germany, this is reflected in the following of prescribed business rules. This results in a low degree of flexibility and spontaneity in attitudes and values.

Germans do not like surprises. Sudden changes in business transactions, even if they may improve the outcome, are unwelcome. Business and business etiquette in Germany is viewed as being very serious. Germans do not appreciate humor in a business context. In addition, counterparts do not need or expect to be complimented.

Work and personal lives are strictly divided. Germans follow the ideal that there is a proper time and place for every activity – this is part of the business etiquette in Germany.

Doing business in Germany

When doing business in Germany, it is essential that you appreciate that the business etiquette in Germany is of great importance. Germany is a nation that is strongly individualistic. It demands a lot of respect at all times. Therefore the highest of standards are expected. Any unethical behavior might seriously harm all future business negotiations.

Business executives who hope to profit from their travels in Europe and Germany should learn about the Business etiquette in Germany, the culture and customs of the countries that they wish to visit. Flexibility and cultural adaptation should be the guiding principles for doing business in this country. Business manners and methods, religious customs, corporate social responsibilities, are all covered in the following sections. Some of the cultural distinctions that businesspeople most often face include differences in business styles, attitudes towards the development of business relationships, attitudes toward punctuality, gift-giving customs and the meanings of colors and numbers. The following sections give an insight into the values, attitudes, culture and business etiquette in Germany.

Kwintessential: http://www.kwintessential.co.uk/resources/global-etiquette/germany-country-profile.html [en]
Cultural Crossing: http://www.culturecrossing.net/basics_business_student.php?id=79 [en]

Corporate Social Responsibility

An important part of the business etiquette in germany.

The German government takes environmental issues in the country extremely seriously and the inclusion of the Green party in the ruling coalition over the past few years has greatly influenced Germany’s energy and environmental policy objectives. From phasing out nuclear power to promoting energy efficiency and renewable energy, Germany has become a pioneer within the EU in reducing greenhouse gas emissions and in making alternative fuel sources viable. As a result, Germany has become the world leader in wind energy.

Despite this, however, emissions from coal-burning utilities and industries contribute to air pollution and acid rain in Germany and are damaging the country’s forests. Pollution in the Baltic Sea, along with hazardous waste disposal remain environmental problems for Germany.

In 2000, the government established a mechanism for ending the use of nuclear power over the next 15 years. The government is also working to meet the EU’s commitment to the preservation of nature.

Germany leads Europe by having the greatest solar and wind electricity generating capacity on the continent.

Punctuality – business etiquette in Germany

Germans are most comfortable when they can organize their world into controllable units. Time, therefore, is managed carefully, and calendars, schedules, and agendas must be respected. Trains arrive and leave on time to the minute, projects are carefully scheduled, and organization charts are very detailed.

Do not turn up late for an appointment or when meeting people. Germans are extremely punctual, and even a few minutes’ delay can offend. If you are going to be even slightly late, call ahead and explain your situation. Be five to ten minutes early for important appointments.

Gift-giving – business etiquette in Germany

Gift-giving among business associates is not common in Germany. There has recently been a move towards concentrating much more on the actual business, and less on formalities and rituals like gift-giving when traveling on business. However, for more social occasions, gift-giving is relatively customary. The following issues are important to note when considering giving a gift:

A visitor thinking of giving a gift should choose one that is small and of good quality, but not overly expensive
Acceptable gifts at business meetings are items of office equipment, good quality pens with your company’s logo or liquor
When invited to a German home, it is appropriate to bring a gift of flowers, wine, chocolates, or a small gift that represents your home country or region.
Flowers should be given in uneven numbers and unwrapped (unless wrapped in cellophane). Avoid presenting 13 of any kind of flower or red roses. However, this rule does not apply to bouquets arranged/wrapped by a florist.
Red roses symbolize romantic intentions, don’t give them away as a present
Do not give carnations as they symbolize mourning
The same goes for lilies or chrysanthemums as they are used at funerals
Gifts are usually opened when received

Germany generally has the same traditions as most other European countries in terms of gift-giving.

For further information, please see below:

Executive Planer – Gift Giving: http://www.executiveplanet.com/index.php?title=Germany:_Gift_Giving [en]
1-World Global Gift – Etiquette: http://www.1worldglobalgifts.com/germanygiftgivingetiquette.htm [en]
Mind your Manners: http://www.german-business-etiquette.com/5-gifts.html [de] [en]

Dress Code – business etiquette in Germany

Germans take great pride in dressing well, regardless of where they are going or what position they hold. Appearance and presentation is very important to Germans, particularly when it comes to doing business.

Even when dressed informally, they are dressed neat and conservative. The following points give an insight into the correct dress code suitable for conducting business in Germany:

Being well and correctly dressed is very important. Casual or sloppy clothes not appreciated
Business dress in Germany is understated, formal and conservative
Businessmen should wear dark-colored, conservative business suits, ties, and white shirts
Women also dress conservatively, in dark suits and white blouses or conservative dresses. This form of dress is observed even in comparatively warm weather. Do not remove your jacket or tie before your German colleague does so
Women are recommended to refrain from wearing heavy make-up and too much jewelry or accessories
Do not be surprised, however, if occasionally you do see a fashion statement with white socks being worn with a dark suit.
Knigge – Kleidung: http://www.knigge.de/themen/kleidung/dresscode-einmaleins-5252.htm [de]
Executive Planer – Business Dress: http://www.executiveplanet.com/index.php?title=Germany:_Business_Dress [en]

Bribery & corruption

According to www.transparency.org, with a score of 79 out of 100, Germany is ranked 13th out of 176 according to the corruption perceptions index (CPI).

The construction sector and public contracting, represent particular areas of continued concern. Here the German government has sought to reduce both domestic and foreign corruption. Strict anti-corruption laws apply to domestic economic activity and these are rigorously enforced. Germany ratified the 1998 OECD Anti-Bribery Convention in February 1999, thereby criminalizing bribery of foreign public officials by German citizens and firms abroad.

The necessary tax reform legislation ending the tax write-off of bribes in Germany and abroad became law in March 1999. Germany has signed the UN Anti-Corruption Convention but has not yet ratified it. The country participates in the relevant EU anti-corruption measures. Further, Germany has increased the penalties for bribery of German officials, for corrupt practices between companies, and for price-fixing by companies competing for public contracts. It has also strengthened anti-corruption provisions applying to support extended by the official export credit agency and tightened the rules for public tenders.

State governments and local authorities

Most state governments and local authorities have contact points for whistle-blowing and provisions for rotating personnel in areas prone to corruption. Government officials are forbidden from accepting gifts linked to their jobs. Some individual states maintain their own registers and pressure is growing to reintroduce such legislation at a Federal level. Transparency Deutschland, the German Chapter of Transparency International, sees a national corruption register as one of its main goals in Germany, closely followed by Freedom of Information legislation at Federal and State level, and fast ratification of the UN Anti-Corruption Convention placing bribery of parliamentarians on the same level as bribery of public officials.

The German government has successfully prosecuted hundreds of domestic corruption cases over the years with numbers rising significantly over the last two years. To date, charges have been filed in only one case involving the bribery of foreign government officials since 1999. Changes in German law were enacted to comply with the OECD Anti-Bribery Convention.

Do you want to learn more about business culture in Germany ?

Business communication
Business meeting etiquette
Internship and student placements
Cost of living
Work-life-balance
Social media guide

10 Do’s and Don’ts of German Business Etiquette

Table of Contents

1. Be on Time

Like Swedish buisness etiquette , punctuality is very important in Germany. The business culture (and culture in general) is built around organising the day into manageable chunks, and this method necessitates meetings running on time and when scheduled.

Being late to a meeting could cause offence. If you have a good reason, be sure to call ahead and let your German colleagues know. It is always best to arrive early to essential meetings (such as the first time you are introduced) with German business associates.

2. Dress Professionally

German corporate dress codes require smart, conservative, professional clothing . You will find male business people in dark suits and neat shirts, while women are most likely to wear dark pant-suits alongside white blouses or smart dresses.

Even in warmer weather, dressing up in German business etiquette is best. If your German colleagues remove jackets and ties while doing business, you can follow suit; but always allow them to lead on that front.

In social settings, Germany is much more liberal. Especially in the cosmopolitan cities such as Berlin, expect to see cool, edgy fashion in pubs and clubs. However, if you’re unsure, smart casual shirts and trousers are always a good bet!

3. Meetings and Greetings

Begin each meeting with a firm handshake while maintaining suitable eye contact. The German handshake is short and hardy. Introduce yourself with your full name and title – titles are very respected, and unless someone gives you express position, it’s always best to refer to them using their title.

Business meetings will likely start with some small talk. However, unlike in some cultures, this is not considered a necessity. Expect the meeting to start abruptly and on time, even if ambient conversation occurs.

German business practices are very structured, and meetings follow the same pattern. There will be agendas and assigned roles.

4. Business cards don’t matter

If they are exchanged, it is done so as a necessity, without any particular etiquette surrounding the swap. Most people will use smart phones to take down numbers/email addresses instead.

5. Lovers of Structure

As mentioned before, Germans very much enjoy structure. This is no different in their business lives: they follow a strict and well defined hierarchy of responsibilities.

Each team member will have their own roles responsibilities to take care of, and it would be rude to step across those lines.

Ranks are usually determined by expertise, qualifications, and experience . Academic titles are very well respected in German culture, and are given strong prominence.

6. Frank and straightforward negotiators

They will tell you what they want and what they think, and are not afraid to be blunt. They are certainly not afraid of saying ‘no’ if something is not to their liking during business negotiations.

Germans put a lot of stock in facts and figures . A German company is much more likely to be swayed by somebody who can provide robust data than one who can put together a fancy argument.

7. Gifting Rituals

Gift giving is not essential or expected part of making business relationships in Deutschland. Like most European countries, the best tactic is reciprocation: if somebody offers a gift, it is usually a good idea to return one.

Appropriate business gifts include: office items, stationary branded with a company logo, or alcohol.

In social situations, it is common to bring a small gift for the host to show thanks for the invitation. Such gifts include a bottle of wine, a box of chocolates, or some flowers.

8. The Social Side

Though social gatherings in Germany follow much the same patterns as found in most english speaking and western countries, there are a few cultural differences and quirks that can trip you up.

Make sure you are on time to any social gatherings. Fashionably late is not fashionable in Germany! Shake hands with everybody upon arrival.

When toasting, use the word ‘ prost ’ and ensure to keep eye contact. Toasting without eye contact is considered bad luck.

Before a meal, wait for the host to begin eating. It is customary in Germany to wish everybody a good meal before anybody takes the first bite – the phrase ‘Guten appetit’ is a good one to learn for this instance.

Whoever sends the invites will pick up the bill, and arguing could be seen as rude. Tipping is not as necessary in Germany due to higher wages – 5-10% is more than enough.

9. Say What You Mean

Germans are frank, direct, and upfront in their communication style. They are not afraid to call a spade a spade. This can come across as rudeness to some foreign visitors, but take it as a sign of respect: they do not wish to waste your time with pointless platitudes.

A good example of this is the way Germans pick up the phone. Rather than saying ‘hello’ and starting with small talk, they will simply state their last name and expect you to get to the point.

Keep eye contact while speaking, and try to avoid standing with your hands in your pockets. In German culture, pointing at your own head is seen as insulting.

10. Work Culture in Germany

People take corporate social responsibility very seriously . Expect environmental matters to be of top priority to your German business partners.

Germany is a very clean country in terms of corruption. It ranked 9th out of 180 countries with a score of 79/100 in the Corruption Perception Index .

A work week in Germany must not exceed 48 hours . In reality, Germany has a relatively short working week, with the average worker doing between 36 and 40 hours of work.

What is a common understanding of business etiquette in Germany?

The cliche regarding German culture is of joyless, ruthless efficiency. This is only partly correct. Germans love structure and can be very frank and direct. However, they are also a helpful, friendly group of people – they show it in a less obviously outgoing way.

Dos and Don’ts in German Business

Jack Fairey

Jack is a writer based in west London, England. He is a keen traveler, and has a particular interest in the fascinating differences in etiquette across the world. When not writing, he can be found dreaming up his next trip to far off places.

Mastering German Business Etiquette: Tips for Navigating the Workplace and Business Culture

In today’s globalized business environment, understanding the customs and etiquette of the countries you work with is essential. For those looking to succeed in the German business world, mastering the local etiquette can make all the difference. In this article, we will provide you with practical tips and insights on how to navigate the workplace and business culture in Germany. From communication styles to dress codes, we’ll cover everything you need to know to make a great impression and build strong working relationships with your German colleagues and partners.

Communication in the German Business World

Formality and Titles

Germans value formality and respect in the workplace, and this is reflected in their communication style. When addressing someone, it’s important to use their correct title and last name until you’re invited to use their first name.
Academic titles, such as “Doktor” or “Professor,” are taken seriously in Germany and should be used when addressing someone with such a title. If someone holds multiple titles, it is customary to use the highest-ranking one.
In written communication, use the formal salutation “Sehr geehrte(r)” (Dear) followed by the recipient’s title and last name. For example, “Sehr geehrter Herr Schmidt” or “Sehr geehrte Frau Müller.”
Germans appreciate clear, concise communication. When presenting information, be sure to provide facts and figures to support your argument, and avoid using overly emotional or subjective language.
When speaking with colleagues or superiors, it’s essential to maintain a polite and respectful tone. Avoid interrupting others, as it may be perceived as rude.
In the German business world, punctuality is highly valued. Arriving late to a meeting or appointment may be seen as disrespectful, so always aim to be on time or a few minutes early.

Written Communication

German business correspondence tends to be formal and structured. It’s essential to use appropriate salutations, closings, and formatting when sending emails or letters.
Use a clear and concise writing style, with a focus on facts and figures. Avoid using slang, abbreviations, or informal language.
Proper grammar and punctuation are crucial in written communication. Take the time to proofread your messages before sending them.
When writing emails, use a descriptive subject line that accurately reflects the content of the message. This will make it easier for the recipient to prioritize their inbox.
Attachments should be clearly labeled and in a widely accepted file format, such as PDF or Microsoft Word.
In general, respond to business emails within 24 hours, even if it’s just to acknowledge receipt and let the sender know when they can expect a more detailed response.

Verbal Communication

When speaking in a business setting, maintain a polite and respectful tone. Keep your voice level and clear, avoiding excessive volume or speed.
Germans typically prefer direct communication, so don’t be afraid to express your opinion or ask questions. However, it’s essential to do so in a respectful and diplomatic manner.
In meetings, allow others to finish speaking before offering your input. Interrupting others is generally seen as impolite.
When discussing complex or sensitive topics, choose your words carefully and provide well-reasoned arguments. This will help establish credibility and build trust with your German counterparts.
Germans often prefer face-to-face communication, so try to schedule in-person meetings whenever possible. Video conferencing can be a suitable alternative if meeting in person isn’t feasible.
When speaking in English with German colleagues or partners, be mindful of potential language barriers. Speak clearly and avoid using idiomatic expressions or complex vocabulary that may be challenging for non-native speakers to understand.

Punctuality and Time Management

Importance of Punctuality

Punctuality is highly valued in German business culture. Being on time for meetings, appointments, and deadlines is a sign of respect and professionalism.
Arriving late can be perceived as a lack of commitment or disorganization, which can negatively impact your reputation and working relationships.
If you are running late, notify the relevant parties as soon as possible and provide an estimated time of arrival. Apologize for any inconvenience and offer to reschedule if necessary.
When attending meetings or events, it’s best to arrive a few minutes early to allow for unexpected delays and to prepare yourself for the discussion.

Scheduling Meetings and Appointments

Schedule meetings and appointments well in advance, and provide a clear agenda outlining the purpose and goals of the meeting.
Be mindful of German holidays and working hours when scheduling meetings. Keep in mind that many German businesses operate on a Monday through Friday, 9 am to 5 pm schedule.
Confirm meeting details, such as the date, time, location, and participants, a few days before the event to ensure that everyone is on the same page.
When scheduling meetings with international colleagues, be mindful of time zones and try to find a mutually convenient time.

Time Management Strategies

Use a calendar or planner to keep track of appointments, deadlines, and tasks. This will help you stay organized and ensure that you don’t double-book or miss important events.
Prioritize your tasks and allocate your time accordingly. Focus on high-priority items first and delegate or postpone lower-priority tasks if necessary.
Break larger tasks into smaller, manageable steps to make them easier to tackle. This will help you maintain momentum and avoid feeling overwhelmed.
Set realistic goals and deadlines for yourself, and communicate these expectations to your team or colleagues. This will help create a sense of accountability and encourage you to stay on track.
Regularly assess your time management strategies and make adjustments as needed. This will help you stay organized and efficient in the ever-changing business world.

Business Meetings and Presentations

Meeting Etiquette and Preparation

Prepare thoroughly for meetings by reviewing the agenda, researching relevant topics, and gathering necessary materials.
Dress professionally and appropriately for the business setting, as appearance plays a significant role in the German business world.
Arrive early to meetings and ensure that the meeting space is organized and equipped with necessary technology.
Greet attendees with a firm handshake and use their titles and last names until invited to use their first names.
Be respectful of others’ time by sticking to the agenda and keeping the meeting focused and efficient.

Presentation Tips and Techniques

Ensure your presentation is well-structured, clear, and concise. Focus on key points and avoid unnecessary jargon or overly complex language.
Use visuals, such as slides or handouts, to support your message and enhance understanding.
Maintain eye contact with your audience and speak confidently and articulately.
Be prepared to answer questions and provide supporting evidence for your arguments or proposals.
Practice your presentation beforehand to ensure smooth delivery and to identify any areas that need improvement.

Follow-up and Meeting Debrief

Send a follow-up email or message to attendees, summarizing the key points discussed and outlining any agreed-upon actions or next steps.
Provide any additional information or resources that were requested during the meeting.
If applicable, schedule a follow-up meeting to continue the discussion or review progress on assigned tasks.
Reflect on the meeting and identify any areas for improvement, both in terms of your performance and the overall meeting process.

Professional Networking and Building Relationships

Business Cards and Introductions

Have a supply of professional business cards on hand to exchange during networking events and business meetings.
When introducing yourself, provide your full name, title, and the name of your organization.
When receiving a business card, take a moment to review the information and make a mental note of the person’s name and title.

Networking Events and Opportunities

Attend industry conferences, seminars, and other networking events to expand your professional network and stay informed about industry trends.
Join professional associations or online forums related to your field to connect with like-minded professionals and share knowledge and expertise.
Leverage social media platforms, such as LinkedIn, to connect with colleagues and industry professionals.

Building Trust and Rapport

Be genuine and authentic in your interactions with others. Show interest in their work, experiences, and opinions.
Demonstrate your expertise and reliability by consistently delivering high-quality work and honoring your commitments.
Maintain open and honest communication, and be respectful of others’ opinions and perspectives.
Offer assistance and support to colleagues when appropriate, and show appreciation for their contributions and efforts.

Dress Code and Appearance

Understanding German Business Attire

German business attire tends to be conservative and formal, with an emphasis on dark colors, high-quality materials, and a well-tailored fit.
Men typically wear suits and ties, while women wear suits, dresses, or skirts with blouses. Both genders should wear closed-toe shoes.
In some industries or companies, business casual may be acceptable; however, it is important to understand the specific expectations of your workplace.
Accessories should be minimal and tasteful, with an emphasis on professionalism rather than personal style.

Dress Code Variations by Industry

Finance, legal, and consulting industries generally require more formal attire, with suits and ties being the standard.
In the technology and creative industries, the dress code may be more relaxed, with business casual or even casual attire being acceptable.
When in doubt, it is always better to err on the side of being overdressed rather than underdressed.
Observing your colleagues’ attire and consulting with HR or your supervisor can provide valuable insights into appropriate dress code expectations.

Personal Grooming and Hygiene

Maintain a neat and clean appearance, with well-groomed hair, clean-shaven or trimmed facial hair, and clean, trimmed nails.
Avoid wearing heavy perfume or cologne, as strong scents can be distracting or offensive in a professional setting.
Practice good personal hygiene and ensure that your clothing is clean and wrinkle-free.

Gift-Giving and Business Hospitality

Gift-Giving Etiquette

Gift-giving in the German business world is generally reserved for significant occasions, such as the completion of a project, a promotion, or a retirement.
Choose gifts that are modest and tasteful, with a focus on quality rather than extravagance.
Gifts should be wrapped neatly and presented with a brief, heartfelt message expressing your appreciation or congratulations.
When receiving a gift, express gratitude and take a moment to appreciate the gesture before opening it.

Hosting Business Meals

Business meals in Germany are typically reserved for relationship-building and networking rather than for discussing business matters in detail.
Choose a restaurant that is known for its quality and ambiance, and make reservations well in advance.
Offer to pay for the meal, and be prepared to engage in polite conversation on a variety of topics, avoiding controversial or divisive subjects.
Be mindful of table manners and etiquette, and follow your host’s lead when it comes to ordering, toasting, and paying the bill.

Attending Business Events

Accept invitations to business events graciously, as they provide valuable opportunities for networking and relationship-building.
Dress appropriately for the occasion, and arrive punctually.
Engage in polite conversation, and be prepared to introduce yourself and discuss your work and interests.
Offer to help with event organization or cleanup if appropriate, and thank your host before departing.

Navigating Hierarchies and Decision-Making

Understanding German Corporate Structure

German companies often have a hierarchical structure, with clear lines of authority and decision-making power.
Managers and executives hold significant influence and are expected to make decisions, while employees are expected to follow instructions and execute tasks efficiently.
Collaboration and teamwork are valued, but within the context of a structured environment.
Respect for authority and adherence to established procedures are key components of the German corporate culture.

Managing Expectations and Responsibilities

Clearly define your role and responsibilities within the organization and ensure that you understand the expectations of your manager and colleagues.
Be proactive in seeking feedback and guidance, and demonstrate a commitment to continuous improvement and professional development.
Take responsibility for your work and be prepared to defend your decisions and actions if necessary.
Support your colleagues and work collaboratively to achieve shared goals and objectives.

Negotiating and Decision-Making

German business culture places a strong emphasis on thoroughness, precision, and logical reasoning in decision-making processes.
Be prepared to present detailed information and well-reasoned arguments to support your position during negotiations or decision-making discussions.
Maintain a calm and professional demeanor during negotiations, and avoid emotional or overly aggressive tactics.
Be open to compromise and willing to adjust your position if presented with new information or compelling counterarguments.

Cultural Sensitivity and Adaptation

Awareness of Cultural Differences

Educate yourself about German customs, traditions, and social norms to better understand the local culture and avoid inadvertently causing offense.
Be aware of differences in communication styles, attitudes towards hierarchy, and social expectations, and adapt your behavior accordingly.
Recognize that cultural adaptation is an ongoing process and requires patience, flexibility, and a willingness to learn from mistakes.

Avoiding Common Mistakes

Refrain from making assumptions about German culture based on stereotypes or superficial observations.
Avoid using informal language or addressing colleagues by their first names unless invited to do so.
Be mindful of cultural taboos and sensitive topics, such as discussions of Germany’s past, politics, or religion, particularly in the workplace.
Respect the importance of punctuality, precision, and thoroughness in the German business world.

Embracing Local Customs and Traditions

Participate in local events and celebrations to gain a deeper understanding of German culture and build connections with your colleagues and peers.
Learn the language and strive to use it in your daily interactions, as this demonstrates respect for the local culture and a genuine interest in adapting to your new environment.
Be open to new experiences and willing to embrace the customs, traditions, and values of your host country.

In conclusion, mastering German business etiquette is crucial for anyone looking to succeed in the German workplace and business culture. By developing a solid understanding of the norms, expectations, and practices within this environment, you can navigate your professional relationships more effectively and build a strong foundation for success.

The key components of German business etiquette covered in this article include effective communication, punctuality and time management, proper conduct during business meetings and presentations, professional networking, appropriate dress code, gift-giving and hospitality, navigating corporate hierarchies, and being culturally sensitive. By familiarizing yourself with these aspects and adapting your behavior accordingly, you will demonstrate your respect for the local culture and your commitment to becoming an integral part of the German business community.

Remember that cultural adaptation is a continuous process that requires patience, flexibility, and a willingness to learn from your experiences. By embracing local customs and traditions, participating in cultural events, and engaging with native speakers, you will not only enhance your understanding of German business culture but also enrich your personal and professional life.

As you embark on your journey to mastering German business etiquette, be proactive in seeking feedback and guidance from colleagues and mentors, and remain open to learning and growing in your new environment. With determination, effort, and a genuine interest in understanding the German business world, you will be well on your way to becoming a successful and valued member of your professional community.

Business etiquette in Germany

Five things to keep in mind if you want to work in Germany.

Of course, an appropriate appearance and correct manners are expected in professional life. But what is particularly important in Germany? Depending on what country you come from, the cultural differences can be great. Christina Röttgers, an expert in cultural competence from Cologne, explains what you need to know about German business etiquette in order to avoid misunderstandings.

business etiquette in germany presentation

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Flatter hierarchies

In many countries, hierarchical structures apply in working life, says Röttgers. "The boss delegates not responsibility but tasks." In Germany, most companies are organized less hierarchically. Independent work is required. The supervisor gives the employee responsibility for a task or project and relies on him or her doing everything in the appropriate manner. In case of problems, the employee gives feedback in good time.

Work and private life

In Asia, Africa, South America and South-eastern Europe, working life is often group-oriented in Röttgers's perception. In Germany, colleagues tend to keep job and privacy separate. "Many people who come here are therefore lonely", she says. "They have little chance of establishing private contacts through work."

Eye contact and handshake

As a greeting, business partners shake hands, but apart from the handshake, touch in the workplace is inappropriate. Looking each other in the eye, however, is completely normal in Germany and signals attention and interest.

Reliability

Germans expect all participants to arrive punctually and prepared for a meeting. If you cannot, you should say so. "Germans have internalized structures", explains Röttgers, "they keep promises and deadlines".

Direct communication

Germans usually cultivate a factual manner of discussion in working life. Work conversations are focused on content; after brief small talk, you get to the point quickly. "Germans want to convince you with skills and therefore show them. This is the way they develop trust", says Röttgers. Her tip: don’t take criticism at the factual level personally.

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Business German: Vocabulary, Etiquette and Tips to Help You Sail Through the Workplace

Germany is one of the biggest economic, political and manufacturing players in Europe—and arguably the world.

That means if you’re serious about learning the language, you’ll want to wok on becoming what the Germans call verhandlungssicher , or in other words, capable of doing business in the language!

In this article, I’ll be summing up exactly what business German looks like, and why it’s important for you to master it. I’ll also get into business vocabulary and etiquette for the German office.

What Is Business German?

Why learn business german, business german vocabulary: essential words and phrases, respectful ways to address others in german, general business vocabulary.

Job Application (Bewerbungsbogen) Vocabulary

Letter and Email Vocabulary

Phone vocabulary, business meeting (geschäftstreffen) vocabulary, networking (vitamin b) vocabulary, business german etiquette: 11 do’s and don’ts of the german workplace, 1. get your sie and du straight, 2. respect german hierarchies, 3. make sure your bewerbungsbogen is complete, 4. be mindful of how you write your letters, 5. know how to handle negotiations in germany, 6. know the do’s and don’ts of german business meetings, 7. be aware that german speakers don’t mince words, 8. prepare for business meals, 9. dress appropriately when conducting business in germany, 10. follow the rules for german business gift-giving, 11. make jokes when appropriate, 7 hacks to improve your business german, 1. watch german shows set in the workplace, 2. read newspapers, 3. hit the books, 4. find a language exchange partner, 5. use the short videos on fluentu, 6. practice what you learn, 7. take advantage of offline resources, and one more thing....

Download: This blog post is available as a convenient and portable PDF that you can take anywhere. Click here to get a copy. (Download)

So what exactly is business German?

Simply put, it’s the formal version of German used in workplaces.

It encompasses not only the business-related words and phrases you need to know, but also German business culture and etiquette . You need to know the right time to use certain tones and forms of the language and in what context.

There are a few reasons you want to learn business German.

You’ll increase your overall fluency. Even if you don’t plan to work in a German-speaking country, business German can still teach you about the differences between formal and informal German .
You’ll need it when applying for jobs. If your German resume is up to scratch and you know all your lines for your interview, that’s awesome! You’ve taken the first major step to becoming a business German pro.
You’ll be using business German with everyone at the office—including colleagues who are at the same level as you. Therefore, you need to be at the top of your game with specialized vocab and the polite form of German.
Business German is used throughout the myriad bureaucratic processes of German life. From registering a new address ( sich anmelden ) with the local Citizen’s Office ( Bürgeramt ) to organizing a German visa, there’s loads of everyday situations in Germany that require you to be fluent in the formal register—even if you’re only staying in the country for a few months to study or work.

If your business German is up to speed, you’ll easily sail through these hurdles. Otherwise, you could accidentally offend someone by using informal German with them.

But worry not! It’s not quite as daunting as it sounds—which is where the following sections come in.

Job Application ( Bewerbungsbogen ) Vocabulary

I briefly touched on this earlier in the vocabulary list, but I can’t stress it enough: if you’re in doubt as to whether you should use Sie or du to address people in a business context, use Sie.

In English, there’s only one word for “you.” It doesn’t matter who you’re speaking or writing to and in what context: either way, it’s acceptable to say “you.”

In German, it’s a bit more complicated.

When Germans speak to family members , friends, children and other people they feel close to, they address them with the du form.

However, when they’re speaking to anyone they don’t know or colleagues at work, they switch to the polite Sie. Usually, once you become more familiar with you colleagues, they might say that it’s okay to use du with them. But don’t expect this to happen: you might just have to continue using Sie with them. It all depends on the person and type of organization you’re working in.

There are even verbs that describe each form: duzen (to refer to someone using du ) and siezen (to refer to someone using Sie ).

So if you’re unsure and want to check with someone whether it’s okay to “ du ” them, just ask: Sollen wir uns duzen oder siezen? . (Should we use du or Sie with each other?) But if in doubt, it’s always better to air on the safe side and use the formal Sie !

Since we’re on the topic of addressing people, remember to also use titles and last names when speaking to a person with whom you have a strictly business relationship. If you don’t know the person’s last name, ask them in advance so you know how to address them when you need to. In a business context, use Herr (Mr.) for men and Frau (Ms. / Mrs.) for women.

Also, never try to bypass a person to reach someone of higher status just to close a deal faster (e.g., saying anything like “I want to speak with your manager”). German business deals operate mostly on hierarchy, so try to be patient and work with the person designated to speak with you.

In Germany, it’s not enough to just send out your Lebenslauf (resume) and be done with it. If you want your Bewerbungsbogen (job application) to end up in a German hiring officer’s square bin rather than the circular bin, you need to:

Watch out for word-for-word translations. You’ve probably noticed that a lot of German educational terms don’t translate neatly into English (e.g., associate degrees are considered the equivalent of a German high school diploma). Make sure you ask someone knowledgeable in German educational terminology to look over your qualifications before you send out the translated version of your documents. Or, if you’re really unsure, it’s sometimes better to just put the qualification in English.
The more information about yourself you include, the better. As I mentioned earlier, make sure you attach a photo of yourself and include your marital status. Any hobbies and your age also need to be in there somewhere. It might sound strange (or even intrusive) to include these on a job application, but it’s the norm in Germany!
Include an A nschreiben and Selbstpräsentation . Cover letters and personal introductions aren’t optional in Germany: they’re required. You should also attach certificates from your previous employers (if any) and schools.

No, I’m not talking about the German alphabet (though that will certainly come in handy).

When you’re writing a business letter in German:

Start with the appropriate salutations. If your addressee is a man, you start with Sehr geehrter Herr followed by his last name. If she’s a woman, write Sehr geehrte Frau followed by her last name. Both literally translate to “most respected Mr./Mrs./Ms.” Remember to pay close attention to the masculine or feminine adjective ending.
Use proper punctuation and capitalization. End your salutation with a comma. The next line, which begins the body of the message, is not capitalized unless it’s a proper name, a noun or the pronoun Sie . Put a comma after your ending greeting, followed by your signature on the next line.
Use the right formal ending. Usually, German letters close with Mit freundlichen Grüßen (with friendly greetings). But if you have a more casual relationship with the other person and they close with just Grüße (regards), you can respond in kind.

In Germany, most people expect the utmost respect at all times when conducting business. If, at any point, they feel disrespected during a negotiation or sense that you’re doing something unethical, you may end up kissing that deal goodbye.

Whenever you make a proposal or suggestion, make sure everything is written down and clearly stated. Many Germans base business decisions on empirical evidence and hard facts, not on whether you’re particularly friendly with them.

Also, it’s never a good idea to push a negotiation or discussion to hurry things up. If you feel that your German colleagues are taking more time than you’re comfortable with to reach a decision, politely ask them if they need more information. If they say yes, make sure you give them that new information in the form of solid data.

In any case, expect hard bargaining to take place, as well as heated talks.

When it comes to German business meetings, there are a few things you should keep in mind.

Do show up on time. Don’t ever show up early or late to meetings, because both are considered disrespectful. If showing up on the dot sounds too hard to do, show up early to the meeting, but sit in your car or visit neighboring shops until a few minutes before the meeting time. That way, you won’t look like you’re sitting there waiting for them (which is why being too early is considered as rude as being late).
Do prepare for the meeting as best you can. If possible, take responsibility for managing the tagesordung (agenda) in advance. You can also designate someone else as the writer for the minutes of the meeting if you need one.
Do get right to the meeting. Relationships and small talk aren’t a huge part of German business. You can (and should) still say hello and shake hands, but don’t expect too much in the way of chit-chat.
Do plan meetings at least two to three weeks ahead of time. Time is considered a particularly valuable piece of currency in Germany. Your German colleagues will definitely appreciate you if you let them know exactly when a key event like a meeting will take place.
Do enter the room with the most senior person (on your team) in front. Greet the most senior person on the other side first.
Do hold meetings between 11-1 p.m. and 3-5 p.m. Otherwise, you might end up interfering with your colleagues’ work and personal lives.
Do follow up with the meeting participants after a meeting has ended. It’s not only common, but expected, to have a written follow-up after a business meeting. Within 24 hours, you should send a recap complete with important details such as meeting minutes, topics discussed, deals struck and contracts that need to be signed.
Don’t hold meetings on a Friday afternoon. Much like (most of) the rest of the world, German business people like to wrap up their week in preparation for exciting weekend events.
Don’t hold meetings in July, August or September. These are all holiday months .
Don’t hold meeting during regional events and festivals. This is for the same reason you don’t hold meetings during holiday months.
Don’t take your seat on your own. Instead, wait to be told where to sit.

German speakers can be quite blunt, especially when expressing requests and criticism.

Instead of saying “I’m afraid the printer must have run out of paper,” they’re more likely to say “I need some paper.” Instead of saying, “Your presentation might be improved if you did X,” they’d brusquely respond with, “X is better. Do X next time.”

When your German boss criticizes you like this, they’re not necessarily trying to be mean. From their point of view, they’re just cutting straight to the chase and giving constructive suggestions for improvement.

There’s a German proverb for this: Kein Blatt vor den Mund nehmen , which literally translates to “not to put a leaf in front of your mouth.” It means someone doesn’t hide their words or intentions.

You may be expected to be just as direct in German, so you’ll have to get used to it.

Sometimes, your German counterparts will ask to sit down for a meal with you—in which case you need to brush up on your German restaurant vocabulary .

Also, here’s some basic German meal etiquette to keep in mind:

It’s common for Germans to eat outside. Don’t be surprised to see a cat under the table or a beautiful landscape in the background.
Expect to pay a 5% tip and hand it directly to the waiter. Don’t leave your tip on the table and walk out.
Feel free to drink beer or Schnapps (Schnapps towards the end of the meal). Don’t feel like you should drink if you don’t want to. On that note…
Don’t pressure someone else to drink. The legal drinking age in Germany is 16 for beer and 18 for hard alcohol. It’s pretty common to drink coffee or tea (in the northwest region, at least).

All business attire in Germany is formal, non-flashy and conservative.

Men should wear white shirts, dark ties and dark suits.

Women, on the other hand, should don white blouses, dark suits or conservative dresses. They should also avoid wearing too much jewelry or makeup.

Both men and women should refrain from removing a jacket or any article of clothing until your German counterpart does so.

You’re usually not expected to bring a gift when meeting a German person for business. But if you receive one, it’s customary to open it on the spot. You should say something like Danke für das Geschenk (Thank you for the gift.)

Also, business social events will likely involve gift exchanges. To be on the safe side, I suggest that you stick to office items like high-quality pens or mouse pads with your company logo. Wine and liquor work nicely as well.

When going to a business associate’s home, you can bring a gift of wine or chocolates . It’s also considered nice to gift something that represents your home country.

Although flowers are acceptable, I strongly recommend against them because there are way too many rules regarding colors and the number of flowers. For example, red roses mean that you’re in love with the person and carnations represent mourning.

When giving gifts, say Hier ist ein Geschenk. Es ist ein… (Here is a gift. It’s a…).

Contrary to popular belief, Germans actually have a sense of humor. (I mean, imagine naming “networking” after a type of vitamin. Only the Germans could’ve thought of that.)

Of course, jokes in German should be made in good taste—and not waste time that your colleagues could’ve spent finishing up their work for the day.

Now that you’re officially ready to polish up on your German for professional use, here are our handy hacks.

There are loads of fun ways to help you improve your German listening skills . But listening to radio hosts presenting pop songs isn’t necessarily the best way to target your business German skills.

One way to prepare your ears for the professional world is by watching TV shows set in workplaces.

One great example is “Stromberg,” the German version of “The Office.” It’s just as funny as the UK and American versions—not to mention educational.

You’ll be able to see business German in action, like how Germans go about using Sie with their colleagues. It’s also a good idea to have a notebook handy so you can jot down any useful vocab you pick up while watching.

Most “Stromberg” episodes are up on YouTube and on German Netflix.

You can also look for business-related YouTube videos and movies to spot more business vocabulary in use.

Now that you’ve practiced some listening, how about some reading?

One way to get started is by trying out some German newspapers . It’s also an excellent way to learn just what exactly is going on in the German business world.

When choosing a newspaper, opt for a broadsheet such as Die Zeit or Die Welt . These will have slightly longer and more complicated sentences than the tabloids—much better for improving your language skills! They’ll also use a much richer vocabulary in their writing.

Don’t want to splash out cash on foreign papers? Fair enough—but most of their articles are also published online, so you have no excuse!

If you want to learn business German the old-fashioned way, there are plenty of German books you can get your hands on.

For example, Dialog Beruf (Dialogue Career) is a well-known series of textbooks often used in business German classes. They’re quite handy for self-study.

Sometimes, the books may cover industries that seem obscure or irrelevant to you. If it doesn’t seem important to your goals or your line of work, skip it! Focus instead on the more relevant vocabulary, grammar and cultural context that these books provide.

Right, so that’s reading and listening done. Now, it’s time for some speaking !

If you haven’t found yourself a language exchange partner already, now is the time to do so.

Essentially, a language exchange partner is a native speaker of your target language who will help you learn their language if you help them learn yours. You can pick their brains about their experiences working in their home country in German .

One way to learn with a language exchange partner is to do role plays with them. For example, you can set up an interview scenario where they can play the interviewer and you the interviewee. Not only is it great German practice, but it’ll also let you know what kind of questions are usually asked in German interviews.

Many language departments in colleges and universities can help you find a language exchange partner . They’ll often have a noticeboard of adverts where you can take a look and see if anyone is offering the language you’re after.

Alternatively, websites such as MeetUp are great for finding German speaking events. You’ll be sure to find people willing to swap languages once you get out into the wider German-speaking community.

FluentU ‘s German videos include an entire business category. Videos in this category cover many topics and industries, including real estate, technology, banking , design and more. You can organize these clips by difficulty to make it easier to find something that suits your needs whether you’re a beginner or nearly fluent.

For example, if you’re looking for a job, consider this guide to preparing for interviews in German . Practice your chosen phrases aloud (ideally with a fellow student or a native German speaker), though the mirror will do if you’re short on time or company.

And if you’re worried memory will fail, write down your new vocab in a notebook or on flashcards and take them along with you for a last-minute refresher.

If you’re lucky, you might have access to business German classes at your local college, language school or Goethe Institute.

Alternatively, you can travel to a German-speaking region, take some business German classes and immerse yourself in the language and culture before trying to apply for jobs. When you’re actually in a German-speaking place, you have way more opportunities to practice native speech than you would have otherwise.

If you practice a particular profession (such as architecture or journalism), it’s also worth looking up their industry groups online. Many have working groups that meet on a monthly or bi-monthly basis to coordinate events and projects.

In these slightly less business-like environments, you might find that participants tend to address each other with the informal du and euch (you and you-plural, respectively). However, meetings are likely to still follow a relatively formal structure, giving you exposure to typical protocol and behavior, though in a friendlier environment than a strictly business context.

Shaking hands is a typical way to greet one another . Don’t be surprised, though, if you have to make the first move when it comes to introductions. This initial reservation towards strangers can be quickly overcome by a friendly smile and greeting on your part.

Once you start with these hacks, you should quickly pick up all the vocab that’ll make you a whiz in business German.

With your newfound confidence, you’ll be ready to consider spending a semester abroad or looking for a German work placement.

Then you can show off your skills in a thoroughly professional environment!

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German Business Etiquette: Tips To Ensure Your Success

by James | 28 Jan 2018 | How To Guides

If you’re working in Germany and deal with customers or suppliers as part of your role, at some point you are likely to come into a situation which puts you in contact with external business partners.

Therefore it is important to grasp the basics of how to do business in Germany in order to start off on the right foot, and to better understand your colleagues, customers or suppliers on the other side of the table! Save Save Save Save

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A Guide to German Business Etiquette

By: Paul Buckley

January 4, 2024

One of the keys to success when conducting business internationally is understanding and respecting the business etiquette of different countries.

When it comes to business dealings in germany, mastering the nuances of german business etiquette is essential for building successful professional relationships. german business culture is known for its formality, precision, efficiency, and respect for traditions, and this guide to german business etiquette will help set you up for success., punctuality, business cards, business attire, gift-giving, business meeting etiquette, dining etiquette, things to avoid when doing business in germany, finding success in german business culture.

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There is a popular saying in Germany: 'Five minutes before the time is the German punctuality.' This perfectly sums up how valued punctuality is in German culture, and why it's better to arrive at appointments and meetings early to avoid being late.

The same is true in the German business world. Arriving on time for meetings and appointments is a sign of respect for the other person's time and reflects your commitment to the business relationship. Tardiness is generally considered disrespectful and unprofessional.

Aim to arrive 10 to 15 minutes early for all business engagements, and apologize sincerely if you're ever delayed.

German companies often have a clearly defined hierarchical structure, and respect for authority and seniority is crucial. Disregarding this aspect of their culture could lead to misunderstandings or friction. Always acknowledge seniority and authority appropriately.

Ranking 12th in the EU for gender equality, women make up a significant portion of the German workforce, though remain underrepresented at the management level. Only around one in three executives (35.1%) was female in 2022, in Germany, 28.9% of management positions were held by women. Equal pay day for women in Germany is 7 March, indicating there are still high differences in salary between women and men.

When entering a room or office, it's customary to greet each individual present. Always greet the highest-ranking person first out of respect for the hierarchy.

Handshakes are the standard form of greeting in Germany's business setting. Maintain eye contact, offer a firm handshake, smile, and greet the other person with a simple 'Guten tag' (Good day) or 'Hallo.' Address colleagues and business partners using their professional titles, 'Sir' or 'Ma'am,' and last names until you're invited to use their first names.

English is widely spoken throughout Germany, and odds are that most business meetings with foreign colleagues will take place in English. However, it's still a good idea to learn some beginner phrases and words in German to show respect for your German host's language and culture.

Hello – Hallo

Goodbye – Tschüss (informal); Auf Wiedersehen (formal)

Good morning – Guten Morgen

Good day – Guten Tag

How are you? – Wie geht es dir? (informal); Wie geht es Ihnen? (formal)

My name is... – Ich heiße...

Thank you – Danke

Please – Bitte

It's common to exchange business cards in German business culture, typically at the beginning of business meetings. As many Germans speak very good English, it's not necessary to have a German translation on your card, but it can still be a nice touch. If you have any special honors or high degrees, add that to your card as well.

When receiving a business card, take a moment to examine it before placing it carefully in a cardholder or a pocket. This action signifies respect for the information and the person.

German business attire is typically very neat, formal, and professional. Dressing well is seen as a sign of respect for the business environment and your colleagues. Opt for dark suits, well-polished shoes, and minimalistic accessories.

While gift-giving is not a prominent feature of German business culture, it's still appreciated on certain occasions. Gifts should be of good quality and should not be overly extravagant. It's a good idea to present gifts at the end of a successful business deal or during festive occasions.

Here's how a typical business meeting in Germany will play out from setup to follow-up.

Preparation and arrival

Reach out to set up business meetings at least a few weeks ahead of the desired date to showcase your organizational skills, professionalism, and attention to detail.

Avoid scheduling important meetings on national holidays or during July and August (summer vacation season). It is also best to avoid scheduling important meetings on Fridays.

Be thoroughly prepared for the meeting, whether it's assembling the necessary paperwork or rehearsing any presentations.

On the day of the meeting, arrive 10 to 15 minutes early in proper business attire.

Greet all the business associates present, starting with the most senior individuals, with a firm handshake, smile, eye contact, and a simple greeting, like “Guten Tag” or “Hallo.”

Exchange business cards if necessary.

Take your seats following the host's lead.

Keep small talk to a minimum.

Discussion and negotiation

Stick to the agenda and avoid going off-topic with conversations.

Maintain eye contact when talking with someone.

Be attentive and take notes.

Don't talk over anyone; be patient and wait your turn to contribute.

Be direct, blunt, and to the point.

Don’t use high-pressure negotiation tactics or confrontational behavior.

Actively participate with lots of questions, opinions, and contributions to the discussion.

Germans are very detail-oriented and like having all the facts, so be prepared and patient for long discussions.

Conclusion and follow-up

Some Germans may rap their knuckles against the table to signal their approval as the meeting wraps up

Conclude the meeting with standards thanks to everyone; maintain a professional demeanor

Send a follow-up email promptly (ideally within 24 hours) that includes a summary of the meeting with any action items, deadlines, etc.

Business meals are a bit less common in Germany than in other European countries. If you do dine out with your German colleagues, it's usually toward the end of business dealings.

When doing out after German business meetings, follow German dining etiquette:

Wait for the host to initiate the seating arrangement, and always remember to place your napkin on your lap.

Avoid resting your elbows on the table.

Wait for everyone to be served before beginning to eat.

Toasting is common, and it's polite to maintain eye contact while clinking glasses.

The person who makes the invitation generally pays, and it's rude to argue over the bill.

Small talk: Small talk is common in German business culture as a way to establish rapport, but steer clear of controversial topics like politics and personal matters. Stick to neutral subjects like travel, cultural events, and general interests. Germans also like to get down to business quickly and not waste time, so keep it brief.

Joking around: Keep humor and jokes to a minimum, as Germans take business matters very seriously.

Being aggressive: Don't be pushy or aggressive during negotiations, as Germans value calm, honest, and straightforward business dealings.

Being unprepared: Germans are known for their thoroughness and attention to detail. Failing to prepare adequately for meetings, presentations, or negotiations may reflect poorly on your professionalism and dedication. Make sure you're well-prepared and have all the necessary information at the ready.

Interrupting: Interrupting others while they're speaking or dominating the conversation can be seen as rude and disrespectful. Germans value well-considered, thoughtful communication. Allow others to express their thoughts fully before responding.

Wasting time: Germans value efficiency and organization. Meetings should have a clear agenda, and discussions should stay focused on the topic at hand. Rambling or wandering off topic may be seen as a waste of time and patience.

Missing deadlines: The German love for punctuality and timeliness extends to deadlines, so ensure that you meet the deadlines for the assigned action items and keep the communication lines open for any necessary clarifications or updates.

Understanding and respecting German business etiquette can significantly enhance your chances of success when conducting business in this culturally rich and economically powerful country. Embrace this etiquette with an open mind and a respectful demeanor, and you'll find yourself navigating the German business landscape with finesse.

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Four questions about business etiquette in Germany—answered

If you want to do business in this thriving european city, start by learning the habits and customs of german business culture.

There are no hard-and-fast rules of business etiquette in Germany, but being aware of some of the unique aspects of German business culture can have a huge impact on how you’re perceived by your international colleagues. And when pitching potential clients or partners , an understanding of German office protocol and business trends can set you apart from your competitors.

Whether you’re traveling to Germany for work, are already doing business there, or are thinking about expanding into the market, it’s helpful to be respectful of cultural habits and customs. Workplaces are becoming increasingly global, and while you’re unlikely to cause offense as long as you’re polite, small misunderstandings among employees can hinder good cross-border work.

Here we answer some common questions about business etiquette in Germany. These answers will serve as a jumping-off point, ensuring you start your regional negotiations on the right foot.

1. How should you greet a German business person?

When working internationally, it’s important to establish effective communication between employees, and this all starts with how you introduce yourself. Brush up on your basic German phrases and greet people with a short, firm handshake and your best “ guten tag .”

Business cards can be exchanged at the first meeting if that’s your style, though it isn’t always expected. In German business culture, business cards are typically dispensed to share contact details only when they’re needed.

2. What about day-to-day communication?

In email and in person, men and women should be addressed by their surnames preceded by the title herr or frau , at least until you get to know them better. Similarly, the formal pronoun sie is the most polite way of addressing superiors and people you’re not familiar with. In more laidback workplaces, however, and especially in younger or international companies, the pronoun du and first names will be used from the outset. If you’re unsure about what’s appropriate, listen to how your German colleagues address you and respond in kind.

Don’t worry too much about fumbling the pronunciation of certain German words. Your respect for the country’s language and culture will be appreciated regardless of how well you speak. You can find a more comprehensive guide to everyday etiquette at deutschland.de , which will help you to navigate evenings out with clients and getting around the country.

3. What should you wear to a business meeting in Germany?

Style of dress will vary between industries and cities, but generally speaking, German business attire tends to be a little more professional than most . A formal outfit isn’t expected in every workplace, but it’s best to leave the chinos and sneakers in the closet and slip into something a little sharper to avoid coming across as overly casual, especially in a first meeting.

Men and women will dress more conservatively in a traditional office setting in Germany, even during warmer weather, so a modern, well-fitting suit in a dark color with a white shirt or blouse is a safe bet. Pair your outfit with smart black or brown shoes. Loose-fitting, sloppy, or creased clothing will likely raise a few eyebrows in even the more casual workspaces.

Of course, every workspace is different. If you’re conducting business in Germany, take some sartorial cues from the locals and adjust your outfit as you become more familiar with the vibe of your office and industry. Always err on the side of professionalism to begin with, but like anywhere else in the world, what’s appropriate in the financial sector will look too formal at a tech startup.

4. How do Germans negotiate?

German professionals are well-known for being focused and direct. To uninformed colleagues, this can sometimes be misconstrued as abrupt, but don’t be intimidated. Everyone conducts themselves differently in negotiations, but many Germans prefer to keep their personal and professional worlds separate and may skip small talk and get straight to the matter at hand. Be firm and factual when making your points, try to avoid making too many jokes or chatting idly about the weather, and have a precise agenda in hand before entering into a business discussion.

It’s good business protocol in Germany to stick to the agenda and avoid spontaneously introducing new information or ideas during a meeting. Once a consensus is reached, a debrief and minutes will be shared, and any actionable points will be addressed on an agreed schedule. Attention to detail like this is an important aspect of negotiating in Germany, so make sure you’ve done your research and are thoroughly prepared for questions.

Doing business in Germany is a win-win

With the largest economy in Europe and a thriving startup culture, Germany is a highly desirable place to do business. Getting to know local customs and culture will go a long way toward getting your foot in the door with German clients and partners, and help you to seal the deal.

If you’re considering expanding into Germany or setting up a satellite office of any size, explore WeWork’s fully equipped, amenity-rich, and stylish workspaces in Berlin , Hamburg , Frankfurt , and Munich ; another is scheduled to open in Dusseldorf. Our coworking spaces and hot desks are also ideal for meetings or temporary workspaces while traveling for business in Germany.

Steve Hogarty is a writer and journalist based in London. He is the travel editor of City AM newspaper and the deputy editor of City AM Magazine , where his work focuses on technology, travel, and entertainment.

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Building a company is one thing. Building a company while taking care of your well-being is another. At WeWork’s first-ever Leaders’ Wellness Summit, two successful founders — Janine Yancey and Doug Lessing — opened up about their founder journeys and how wellness played an essential part. Five powerful pieces of advice for founders (from founders […]

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Germany has the world's fourth-largest economy and is the powerhouse in the European economy , being featured as the largest in the European Union. The country is a major hub for business in Europe. Both the service and the manufacturing industries are extremely buoyant in Germany, a country respected world-over for its automotive and engineering sectors. German culture standards and values are central to doing good business. Whether you're looking to move to the Federal Republic of Germany for work or you want to trade with a German business, understanding the German business culture and other cultural standards is paramount to your success.

Doing Business in Germany

Knowing the German business culture is important to start new endeavors

Business is taken seriously and German values such as fairness, loyalty, punctuality, professionalism, and reliability should be reciprocated. In general, German business mentality means that negotiations are fair and agreements are rarely changed or disrupted at the last minute. Transparency is also important at a German company, which means that corruption is uncommon, as is gift-giving (even if it's just a small gift) or handing out compliments in order to charm your way to a good deal.

Ethics are central to daily German business practice, as is corporate social responsibility. Communication in business culture and meetings is formal and employees speak to each other politely but efficiently. German work ethics mean employees always turn up on time and do a full day's work, they are in turn rewarded with fair pay and good working conditions.

Everyone in Germany wants every task, big or small, to be completed to its best, on time, and with high satisfaction for the end consumer. Germans place a strong emphasis on the quality of their products and services. Employees are generally loyal to their employers and share their desire to create high-quality products and provide dependable services.

Shaking Hands

A vital feature in the German business culture

Shaking hands is a typical gesture in good German business etiquette. It is expected that you shake hands with any client, colleague, employer, or employee at the first meeting. Depending on where you work, it may even be commonplace to shake hands with customers. Examples of this may be at an estate agency or car sales showroom.

When you shake hands in Germany, shake with your right hand but ensure your left hand is not in your pocket , which may be seen as rude. It is also important to maintain eye contact during the handshake.

It's not just in the business world or business relationships where shaking hands is common, it's also common amongst friends and even family, especially men. It is common amongst both genders when meeting someone for the first time. Unlike the more touchy-feely cultures of other European countries like Spain, France, or Italy, personal space in Germany is safeguarded . If you have ever been to Britain, for example, you will find the German shaking hands culture is very similar.

As a newcomer to Germany, the safest thing to do is always shake the hand of any new person you meet. The German handshake is strong: so make sure yours is also a firm handshake.

How do you greet in a German business?

Always greet business associates, German colleagues, and clients with a German background with a handshake and use formal titles. This is especially important the first time you meet, for example, at a new workplace.

How can I be polite in Germany?

German people are not aggressive or pushy. It is normal to wait for a person to finish speaking before you speak and treat everyone with respect and dignity. Maintain good eye contact when you speak, keep hands out of pockets and use a person's surname with the titles Frau or Herr (Mrs/Mr) until first name terms have been established.

Business Dress Code

How to dress in the workplace

In Germany, there is a formal dress code in place in the majority of workplaces. Men generally wear dark suits and ties, whilst women wear simple trousers or skirt suits.

In young or emerging sectors companies such as PR agencies or tech start-ups, especially those located in the more cosmopolitan cities like Berlin, it is common to find people dress informally to work.

If in doubt, however, always opt for more formal, good-quality attire. It would certainly be frowned upon to turn up for your first day in trainers and casual clothes when you should be wearing a suit.

Punctuality & Reliability

This German stereotype is very much true

Punctuality is very important to Germans and is especially vital in business. Always attempt to arrive early and allow plenty of time to get to where you need to be.

If you think you may be running late for work or for a business meeting, always call as early as you can to let your manager or the person you are meeting know in advance. In Germany, punctuality is a sign of reliability and you may be judged harshly if you are late, even once.

Whether it's a job interview at a company, an appointment for a residence permit or even an appointment with an estate agent, get in the habit of arriving early. On social occasions, it is also customary to arrive quite early.

Fairness & Loyalty

Other aspects of the German business culture

Germans tend to operate fairer business practices than you may experience in other countries and cultures. This sense of fairness includes equal pay, good working conditions, and fair disciplinary practices . It also means that employees are not generally expected to work more than their contracted hours. Most offices close at 5 pm Monday to Thursday and 4 pm on a Friday. One's personal life is highly valued, and there is a strict separation between people's personal lives and work life .

German businesses also reward loyalty, both to their employees and to clients. In Germany it is likely that a business chooses the same client for many years, enjoying the advantages that loyalty offers, rather than constantly looking for cheaper services elsewhere.

Germans always do business in a civilized manner, preferring to find a compromise between two parties rather than force their views on the other party in an aggressive or pushy manner. In Germany, boards tend to feature many more women than most countries (although there is still an imbalance).

In 2015 government guidelines were published to advise that non-executive boards should be at least 30% female . This improved gender balance tends to mean a more nuanced and human-centered approach to problem-solving and less pushy or domineering practices.

Pitch close to where you want to be. Germans are not accustomed to excessive price negotiations. They want to know what a product is worth and what you want for it so they can plan.

How do you negotiate in Germany?

Germans negotiate in a fair, open, and transparent manner. Claims should be backed up with data and fair prices should be offered or requested. All negotiations should be undertaken in formal language and it's important to be early for any meetings or appointments with German businesses or German colleagues.

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German's Business Etiquette

Business etiquette in germany is laid upon social responsibility, corruption free environment, strict formal business dress code and rules and regulations that allow people to maintain clear lines of demarcation between relationships.

‍ In our societies, people’s attitudes, behavior and values are normally the foundation to the countries’ culture. They mostly develop the business traditions within and without the state affecting the people positively or if bad, negatively. They vary from nation to nation and in different ethnicity, they get embedded within the community structure. In different aspects, Germans are considered master planners. They are real masters in planning since they are able to think and organize themselves very well. They will know where to be at a specific day and a specific time. Their way of thinking is impeccable because they get deep into the detail of the particular project being examined.

A sense of security comes along with careful planning, both personally and in their businesses. Germans ways of living and working are basically defined and controlled by the structures meaning that they use laws, rules, and procedures. All these are evident in the economic, political and social perspectives of the country. Rules and regulations will make people know what is expected of them and thus guide them to plan and run their errands accordingly. The citizens believe that keeping clear lines of demarcation separating people, places, and things is the surest way to have an ordered and structured life.

In their business culture, they show it by adhering to the prescribed business rules leading to a low degree of adjustability, flexibility and spontaneity in the documented rules, attitudes and values. If there are changes in the business culture, even if the changes can positively impact the outcome, they are unwelcome. Business is to them is very serious and Germans do not like joking around in business. Work and personal lives are rigidly divided and they subscribe to the fact that there is a proper time and place for every activity. One thing to note is that their business etiquette is of great importance to them especially when you are involved in the trade. Germany is a country that is very individualistic, and always demands utmost respect. Unethical business conduct will seriously diminish all future business negotiations. Businessmen who wish to benefit from their travels in the Eurozone need to know the culture and customs of the countries they wish to visit. Cultural adaptation and adjustability should provide the guiding principles for doing business in Germany.

Manners, methods, religious customs, and corporate social responsibility in business are in the following sections. Some of the cultural distinctions that business people often face are; differences in business styles, attitudes towards punctuality, attitudes towards building a good business relationships, giving gifts and the meaning of colors and numbers. An insight into the values, attitudes and culture of Germany is discussed below.

Communal Responsibility

The German government is strict on environmental issues of the country and the inclusion of the Green party in the ruling coalition was to influence Germany’s energy and environmental policy goals. They were to remove nuclear power, promote energy efficiency, renewable energy investments. Due to this Germany is now a pioneer EU state in reducing the greenhouse gases released and the creation of alternative fuel sources. Germany is now the world leader in wind energy production. There are setbacks like when coal is used in industries, there is pollution of the air leading to acid rain that will as a result damage the country’s forest cover. The Baltic Sea has been polluted by sewage and industrial waste from rivers in Eastern Germany remaining to be an environmental problem. In the year 2000 the administration came up with a mechanism for ending the use of nuclear power in the next 15 years. It has committed itself to the EU requirement of preserving nature. It is proud to have the greatest solar and wind electricity production capacity in the continent.

Punctuality

Germans like it when they divide their country into controllable sections. Due to this, time is managed carefully and calendars, schedules and agendas must be respected by all citizens. Arrival and departure of trains is on the exact stipulated time, carefully scheduled together with its projects and the organisational charts meticulously detailed. While doing business in Germany, do not turn up late for an appointment or a meeting. Germans are very punctual and even a few minutes delay can offend them. If you will delay even slightly for a meeting, it is good to call ahead and explain your situation. For important meetings and appointments, be early by ten minutes.

Offering Gifts

In Germany this gift giving is not common among business associates. Recently, they moved towards concentrating on the actual business at hand without distractions of incentives and formalities. However, on social events gift giving and taking is a norm. The crucial things to take into account when giving a gift are;

Giving out a gift that is small and of good quality, but of a sensible price.
Acceptable gifts in business can be office equipment, good quality pens with your firm’s logo or liquor.
If invited to a German residence, it is advisable to bring a bouquet of flowers, wine, chocolates or a small gift representing your region or country.
Flowers are commonly given in odd numbers and unwrapped. Do not present 13 of any type of flowers or red roses unless packed and wrapped by a qualified florist
Do not give red roses since they represent love and romance.
Carnations are not given as gifts because they symbolize mourning.
Do not give chrysanthemums and lilies because they are common in burials.
Gifts are normally opened when received.

Generally, gifts in Germany are same as other European countries in terms of gift giving and receiving.

Formal dress code

Germans are proud of their dressing and elegance. This is irrespective of where they are going and what position they hold in the society. Their appearance and presentation is important, especially when dealing with matters on business. Even when informally dressed, they consider neatness and being conservative. The outfit should not be ostentatious. The correct dress code should obey the following principles:

It’s important to be neatly dressed. Casual attire is not very pleasant.
Germans believe in understated, conservative and formal business wear
The appropriate clothing for businessmen is dark colored, solid conservative suits, white shirts and conservative ties.
German business women also clad dark suits and white blouses. Never get rid of your jackets or ties before your colleague does so.
Women should not wear heavy makeup or jewelry
White socks can be occasionally matched up with a dark suit.

Bribery and corruption

According to Transparency International with a source of 79 out of 100, Germany is placed in the 13th position out of 176 in the corruption perceptions index. The construction sector and public contractors with political party influence raises concerns in the integrity and fairness in the sectors. Germany has generally reduced domestic and foreign corruption. Strict laws against corruption are rigorously enforced. The country ratified the 1998 OECD Anti-Bribery Convention in February 1999 making bribery a crime to the public officers, citizens and firms abroad. Germany has signed the UN Anti-Corruption Convention that is yet to be enforced and ratified. The country contributes in relevant EU fight against corruption. Bribery penalties have increased for German officials got involved in this vice especially with or between companies that price-fix while competing for public contracts. They have also strengthened anti-corruption provisions applying support extended by official export credit agency and tightened rules for acquiring public tenders. The government and the local authorities have avenues and contact points for whistle blowing and rotating workers in departments prone to corruption.

The government officials are forbidden from receiving any gifts especially from associates linked to their offices. Other individual states keep registers and the registry is also being sought in the federal level. Transparency Deutschland, the German Chapter of Transparency International, sees a national corruption register as the main goal in Germany closely followed by Freedom of Information laws at the federal and state level. They also strive to ratify the UN Anti-Corruption Convention that will place bribery of parliamentarians on the same levels as the one of public officials. The government has successfully prosecuted hundreds of domestic cases with the numbers increasing over the last two years. Since 1999 only one case of bribery against a foreign German official has been carried out. This is since the country complied with the OECD Anti-Bribery Convention. It shows how Germany is in itself discipline when carrying out business both locally and internationally.

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Business in Germany

Business Etiquette in Germany

Business etiquette in germany is similar to many countries, but there are some special points to keep in mind when trying to make a good impression..

There are no hard-and-fast rules when it comes to business etiquette in Germany. Work culture varies from office to office. But in general, it’s best to err on the side of formality and then become more casual if that’s a tendency among your coworkers. Here a few tips to help keep you professional and polite in a German workplace:

Punctuality

You’ve heard it before and it’s true—punctuality really does matter in Germany. Showing up even five or ten minutes late to a meeting is considered rude. Meetings generally start on time and stick to a plan. A lot of deviation off the main topic won’t be taken well unless the head of the meeting invites people to share comments on other topics.

Handshakes & eye contact

A short and firm handshake is the most typical greeting. It’s best to shake everyone’s hand upon entering and exiting a meeting and not to shake someone’s hand with one hand still in your pocket. Also, maintain eye contact. This doesn’t mean to have an uncomfortable stare down. It’s just considered friendly and honest to look at someone directly rather than off to the side.

Respect the chain of command

Hierarchy is respected in Germany. The chain of command is closely followed when it comes to workplace decisions. Defer to your direct manager when it comes to decision making. He or she will bring your question up to the next level of management if needed and so on. When introducing a group of colleagues always start with the most senior coworker.

Slow and steady

Workflow tends to go at a steady pace. Projects are expected to be completed on time and accurately. However, more priority is given to accuracy than speed. If you need to change the deadline, notify coworkers early and provide a good explanation.

Generally, workplace dress is conservative in Germany. This varies in different cities and industries. Start-ups, newsrooms and some environmental firms sometimes use a more casual dress code. Other businesses generally stick to a conservative wardrobe—definitely no trainers or tennis shoes. Banking cities like Frankfurt tend to be a bit more conservative than Berlin with their big creative scene.

Titles are important in Germany. You will usually see people’s qualifications listed on their business cards. For e-mails and in-person communication, it’s always good to use a person’s title and surname, as in Herr Schmidt or Frau Schmidt. If someone is a professor or doctor, it’s best to use Dr. Schmidt or Professor Schmidt. These are just a few basic guidelines. The best plan is to follow the lead of co-workers, watch how they handle the social nuances of the office and not to worry too much.

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Business Etiquette In Germany

Tiepedia, the TieMart Blog

Germany shares many of its business customs and patterns of etiquette with the rest of the Western world. However, there are some differences that are helpful to know when doing business in Deutschland.

What To Wear

Dress conservatively.

Being well groomed and dressed are important traits in German business, and German culture in general. Many Germans take pride in dressing well and keeping up with contemporary fashions.

Like the US over the past 20 years, accepted business dress in Germany has changed based on industry. Some, like tech, have a more relaxed dress code. Others, like finance, retain a more conservative, dressy expectation. As in most business situations, erring on the side of overly conservative is always preferable to showing up under-dressed.

For men, you can never go wrong with a dark suit in black or navy with a light-blue or white shirt. Choose an understated, solid color tie that works well with your ensemble. Women can opt for a pantsuit or blazer and skirt combination in similarly understated colors.

Woman or man, always choose well-tailored clothing that fits and is in good condition. Polish shoes and make sure you’re well groomed.

Doing Business

Greet your German business partners with a nod, smile and firm handshake. Keep some distance to demonstrate your respect for their personal space.

Do not be put off if they come off as somewhat cold, uninviting and blunt when first meeting. The separation of business and one’s personal life is an essential value in German business culture. Thus, this approach is not a reflection on you or your German business partners’ willingness to engage in discussions with you.

Traditionally, business is organized and carried out in a very hierarchical manner in Germany. Showing respect for your German business partners and their position within the company is important. Address each using Herr (Mr) or Frau (Ms), their title within the company and then their surname.

Punctuality

Rigid structure and discipline is an old German stereotype, but some of it rings true when it comes to the German approach to business. Punctuality is key. While in other parts of the world a meeting time may be a loose guideline, in Germany it is definitive. Arrive on time and respect others' commitments, appointments and schedules. It is best to be 5 to 10 minutes early to appointments, as even slight lateness can offend.

Reverence for structure doesn’t merely apply to punctuality either. Keeping your meeting well-organized is also immensely important. Set an agenda for your meeting and stick to it. Surprise proposals not outlined in previous meeting plans are typically unwelcome, or at the very least, may make your potential business partners uncomfortable.

Most German businesses are very thorough when planning and executing business initiatives. They won’t rush, which means the initial phases of a project or deal may proceed more slowly. However, the emphasis put on punctuality usually means projects will and should be completed in the allotted time frame.

Communicate With Directness

When it comes to business, Germans typically appreciate honest, straightforward communication. To those not familiar with German culture, this can sometimes come across as especially blunt. In reality, this communication is just a reflection of the way Germans communicate with one another.

Germans place much more importance on substance than style when it comes to business communications. A slick and flashy presentation or PowerPoint is a lot less effective than a well-constructed and communicated proposal. That’s not to say don’t put time and thought into the delivery of your message. Simply, make sure the content of your message takes the spotlight.

Finally, don’t be surprised if your German business partners offer up frank criticism or openly question your proposal. They do not mean to offend but simply address possible issues as quickly and efficiently as possible.

Entertaining And Gifts

Unlike other countries, gift giving among business partners is not commonplace in Germany. Generally, German firms tend to put more emphasis on the business at hand than formalities or symbolic gestures. However, outside the office or meeting, if a German business contact invites you on a social outing it may be appropriate to get a gift.

If you are going to get a gift for your business associate, choose something small. Wine, flowers, chocolate or a small gift from your region of the world are all appropriate when visiting a German business partner's home. Avoid red roses because, as is the case in most of the Western world, they communicate romantic interest.

About TieMart

TieMart is an online retailer of men’s neckties, bow ties and other accessories. A wide selection of pattern ties are available at TieMart, including popular paisley ties for weddings, traditional plaid ties for the office and collegiate two-color striped ties for graduation or school uniforms. We have something to suit all your business travel attire needs. And, yes, if you really want to put your face on a tie, it’s possible with a custom photo tie. TieMart ties are affordable and ship quickly from their Midwest location.

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We are a family-run tie company based in Illinois. We've been in the biz since the late 90s, so by now we know a thing or two about men's fashion and accessories. Tiepedia is our lil spot on the web to share that knowledge with you.

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International Business Etiquette From Around the World

Successful entrepreneurs understand that good business is about good relationships. By establishing partnerships with suppliers, competitors and new connections, you can build a healthier, stronger business. Never is this more important than when you’re considering international business. By expanding your scope overseas, you open up your company to new influences, customers and power.

Of course, it’s all easier said than done. Aside from logistics, you need to consider that you’ll encounter people from completely different cultures. It’s essential to recognize differences in business etiquette when working with international clients. By understanding the culture you’re engaging with, you can make connections, make others feel comfortable and welcome and avoid embarrassment.

Researching local customs before doing business in a new country

When you travel to other countries to do business, research is key. What’s considered proper etiquette or good manners varies greatly from country to country.

When conducting business in the United States, eye contact during conversations, especially with superiors, signifies respect and confidence. In some countries, however, eye contact is considered rude.

Business meetings are all about business in the U.S. but, in many nations, it’s disrespectful not to inquire about one’s health and family before talking about professional matters.

The ability to behave and conduct business in a respectful and efficient manner can improve your chances of landing important business deals or finding a new company to work for if you are seeking a new career trajectory.

There’s a whole world of information out there about international business etiquette. Here, it has been travel-sized for your convenience.

Business etiquette: China

Show up on time for business meetings. Punctuality is important to the Chinese and being late is offensive.
Chinese people appreciate a conservative dress code , and you should avoid physical contact while conversing.
Always be prepared for meetings. Conduct research on the company ahead of time and avoid scheduling a meeting during a Chinese holiday.
Enter the room in hierarchical order. The person of the highest seniority will enter the room first and the rest will follow in order.
Mandarin is the official language of China, but there are some other languages to be aware of, such as Cantonese and Shanghainese.
Avoid firm negatives, such as a simple “no.” Try to find an alternative, such as “That’s something I will have to think about.”

Business etiquette: Japan

Bowing is a typical way of greeting each other. Handshakes sometimes occur, but you should let the Japanese person initiate it.
The senior member of the group often leads the business meeting while younger members, out of respect, speak less. People of similar positions in different groups should sit across from each other; junior employees should never sit across from senior employees.
Giving gifts is common, but you should pay special attention to how you present your gift. Never hand out a gift that isn’t wrapped and make sure you give it to the person with both hands.
When handing out business cards, make sure you’re using both hands. Bowing during this exchange is viewed as a form of respect.

Business etiquette: India

While you can show up to meetings on time, don’t be surprised if Indian business partners are late.
Like in China, the word “no” can be considered rude in India. Try to use words and phrases like “we will see” or “possibly” instead of “no.”
If your business partner offers you a meal, it is proper etiquette to accept the invitation. Declining the meal could jeopardize the possible business connection.
Avoid eating meat at business meetings if everyone else is ordering vegetarian meals. Many people in India do not eat pork or beef for religious reasons.
When conducting business in India, English is the typical language to use.

Business etiquette: France

It is vital to make appointments for both business and social occasions. It is not acceptable in France to drop in on someone unannounced.
Punctuality is valued but sometimes treated casually in France, so do not be surprised if your French colleague arrives late. Staying late at the office is common too, especially for individuals in senior positions.
As you would expect, the nation that created haute couture puts a premium on style. Fashion and appearance are more important in France than in many other countries in the world. Even low-paid, entry-level executives buy the best clothes they can afford. Dress tends to be on the formal side for both men and women, whether in business or social situations.
Giving presents is fine here but use discretion. Business gifts are usually not exchanged at the first meeting.

Business etiquette: Italy

So, how about when in Rome?

Italians do not prioritize punctuality, so be patient and prepare for any delays that may arise. Do not take a small delay as a sign of disrespect. When a deadline must be firmly met, make it very clear to your Italian partner.
In Italian business culture, it’s not common to give gifts, especially expensive ones. Only after you’ve established a trusting relationship with someone may you give a small and not obviously expensive gift as a sign of friendship.
Italy is a major center of European fashion. Even casual clothes are smart and chic. Formal attire is generally expected for business meetings. For the most part, men wear dark colors. Women tend to wear elegant and modest pant suits or skirt suits, accessorized with simple jewelry and makeup.

Business etiquette: Germany

Business events are well-structured and straight to the point. You don’t want to be joking during business meetings.
Be punctual. Germans are hardworking, so you want to demonstrate that their time is valuable.
A typical greeting involves a firm and brief handshake with everyone as you enter and exit the meeting.
When entering business meetings, allow the oldest person to enter the room first.
Address people by their title and surname to show respect.

Business etiquette: Brazil

Business meetings often last longer than planned but do not leave before the meeting has officially ended. Leaving early is considered rude.
In Brazil, physical contact during conversation is natural and highlights the trust between business partners.
You should avoid eating with your hands in Brazil. Even if you’re eating a sandwich, you’ll want to use a napkin or utensil.
Portuguese is the official language of Brazil, but some Brazilians also speak Spanish. Some parts of the country also speak German.

Business etiquette: The United Kingdom

Punctuality and preparation are valuable, so arrive on time. If you’re running late, call or message someone to inform them.
When conversing with the British, try saying “please,” “thank you” and “sorry” frequently, as this is considered polite.
A polite greeting typically involves maintaining eye contact and offering a handshake.
Unlike Brazilians, Brits like to have personal space, so don’t stand too close.

Research the country where you’re doing business to learn about workplace culture ahead of time to show respect and build strong professional relationships.

Preparing to go global

With business borders expanding, following a country’s business etiquette is not only good manners — it’s good business. As you’re preparing to expand globally , research the country and its culture. Not only does this help you understand how to build business relationships respectfully, but it may also keep you from unknowingly breaking laws or disrespecting people’s religions or cultures. Business laws and regulations may differ from the ones you’re familiar with, so review them to ensure you’re conducting business legally. It may also be beneficial to learn the country’s language if they conduct business in a language other than your own.

Before globally expanding your business, establish a strong and consistent brand and develop a strategy for marketing, handling payments and developing partnerships. The more partnerships you cultivate, the easier it may be to expand your business into different countries and enter global markets. [Learn about important considerations for an international digital marketing strategy .]

Global expansion is not easy and requires high adaptability to succeed. You will likely make mistakes along the way, but it’s important to learn from them and address any issues moving forward.

Overall, global expansion can be a great way to grow your brand and customer base overseas, increase revenue, become a more diverse business and enter into new markets. [Read about expanding internationally by leveraging local PEO services .]

Additional reporting by Matt D’Angelo.

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10 Do's and Don'ts of German Business Etiquette
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Business etiquette in Germany: punctuality, gift giving and CSR
An important part of the business etiquette in Germany. ... Appearance and presentation is very important to Germans, particularly when it comes to doing business. Even when dressed informally, they are dressed neat and conservative. The following points give an insight into the correct dress code suitable for conducting business in Germany:
Business Etiquette in Germany
Respect the chain of command. Hierarchy is respected in Germany. The chain of command is closely followed when it comes to workplace decisions. Defer to your direct manager when it comes to decision making. He or she will bring your question up to the next level of management if needed and so on. When introducing a group of colleagues always ...
10 Do's and Don'ts of German Business Etiquette
Dos and Don'ts in German Business. 1. Be on Time. Like Swedish buisness etiquette, punctuality is very important in Germany. The business culture (and culture in general) is built around organising the day into manageable chunks, and this method necessitates meetings running on time and when scheduled. Being late to a meeting could cause ...
Mastering German Business Etiquette: Tips for Navigating the Workplace
The key components of German business etiquette covered in this article include effective communication, punctuality and time management, proper conduct during business meetings and presentations, professional networking, appropriate dress code, gift-giving and hospitality, navigating corporate hierarchies, and being culturally sensitive.
Business Etiquette in Germany: five important rules
Direct communication. Germans usually cultivate a factual manner of discussion in working life. Work conversations are focused on content; after brief small talk, you get to the point quickly. "Germans want to convince you with skills and therefore show them. This is the way they develop trust", says Röttgers.
Understanding German business culture
Business etiquette in Germany Communication. A firm but brief handshake is standard when meeting people for the first time in Germany. A verbal greeting, such as Guten Tag (good day), should also accompany this. Men are addressed as Herr (Mr.) and women as Frau (Ms.), along with any professional honorific.
Business German: Vocabulary, Etiquette and Tips to Help You Sail
Business German Etiquette: 11 Do's and Don'ts of the German Workplace 1. ... "Your presentation might be improved if you did X," they'd brusquely respond with, "X is better. ... Dress Appropriately When Conducting Business in Germany. All business attire in Germany is formal, ...
Guide to Understanding German Business Culture & Etiquette
However, "better never late" would be more apt in German business culture. 12. Roles and titles are highly respected. In German business etiquette, respect for the office hierarchy is paramount. Traditionally, more senior staff members enter a meeting room first, according them more respect than those who follow.
German Business Etiquette: Tips To Ensure Your Success
Negotiation. German business etiquette when negotiating is usually quite to the point, bypassing small talk and niceties and getting straight down to business. It is normal to start the meeting with a coffee and a fairly informal (usually vaguely business related) topic, but talking in detail about personal life is usually off limits.
A Guide to German Business Etiquette
When it comes to business dealings in Germany, mastering the nuances of German business etiquette is essential for building successful professional relationships. German business culture is known for its formality, precision, efficiency, and respect for traditions, and this guide to German business etiquette will help set you up for success.
Top Culture and Business Etiquettes in Germany
Dress Codes. When it comes to attire, Professional Germans lean toward conservative and formal, especially in business settings. Businessmen typically opt for solid, dark-colored suits with white ...
Four questions about business etiquette in Germany—answered
Doing business in Germany is a win-win With the largest economy in Europe and a thriving startup culture, Germany is a highly desirable place to do business. Getting to know local customs and culture will go a long way toward getting your foot in the door with German clients and partners, and help you to seal the deal.
German Business Culture
Doing Business in Germany. Knowing the German business culture is important to start new endeavors. Business is taken seriously and German values such as fairness, loyalty, punctuality, professionalism, and reliability should be reciprocated.In general, German business mentality means that negotiations are fair and agreements are rarely changed or disrupted at the last minute.
Introduction to Business Etiquette in Germany
There are several key elements that define business etiquette in Germany. These include a formal dress code, direct and unambiguous communication, and strict observance of meeting and greeting ...
German's Business Etiquette
October 26, 2023. Business etiquette in germany is laid upon social responsibility, corruption free environment, strict formal business dress code and rules and regulations that allow people to maintain clear lines of demarcation between relationships. ‍. In our societies, people's attitudes, behavior and values are normally the foundation ...
Business Etiquette in Germany
Titles are important in Germany. You will usually see people's qualifications listed on their business cards. For e-mails and in-person communication, it's always good to use a person's title and surname, as in Herr Schmidt or Frau Schmidt. If someone is a professor or doctor, it's best to use Dr. Schmidt or Professor Schmidt.
Presenting in Germany
Depending on the audience, it is often acceptable to present in English, but it is always a good idea to confirm this beforehand. This fact might make presenting in Germany sound easy; however, Germans expect presentations to go beyond superficial information about a topic and to provide supporting facts for business decisions.
Business Etiquette In Germany
The separation of business and one's personal life is an essential value in German business culture. Thus, this approach is not a reflection on you or your German business partners' willingness to engage in discussions with you. Traditionally, business is organized and carried out in a very hierarchical manner in Germany.
International Business Etiquette Practices
Business etiquette: Germany. Business events are well-structured and straight to the point. You don't want to be joking during business meetings. Be punctual. Germans are hardworking, so you want to demonstrate that their time is valuable. A typical greeting involves a firm and brief handshake with everyone as you enter and exit the meeting.

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