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L-1 & E-2 Visas: The Need of a Immigration Business Plan

Immigration Business Plan

When navigating the complexities of L-1 and E-2 visa applications, a tailored immigration business plan is not just beneficial—it’s essential. Such a plan goes beyond the scope of traditional business plans by focusing on specific visa requirements and demonstrating your venture’s potential contribution to the U.S. economy. Below, we go into each critical component of a successful immigration business plan, offering insights and guidance to bolster your application.

1. Comprehensive Business Overview

Objective: This section aims to introduce your business to immigration officials comprehensively and concisely. It should lay out the foundation of your business, explaining what it does, its target market, and its unique value proposition.

Details to Include:

  • Nature of the Business: Explain whether it’s a service, manufacturing, or product-oriented venture and the industry it operates within.
  • Business Goals and Objectives: Outline what your business aims to achieve in the short and long term.
  • Unique Selling Proposition: Highlight what sets your business apart from competitors in the same market.

2. Detailed Proof of Investment

Objective: To demonstrate your financial commitment and the viability of your business through a detailed financial plan.

  • Capital Investment: Provide specifics on the amount of capital invested in the business and the sources of this capital.
  • Operational Costs: Break down the operational expenses, including rent, payroll, utilities, and marketing.
  • Financial Projections: A five-year financial forecast showing projected revenue, expenses, and profitability.

3. Compliance with Business Requirements

Objective: Showcase your business’s adherence to all relevant U.S. laws, regulations, and standards.

  • Licenses and Permits: List all the necessary operational licenses and permits you have acquired or are acquiring.
  • Regulatory Compliance: Explain how your business complies with relevant local, state, and federal regulations, including environmental, health, and safety standards.

4. Job Creation and Employment Outlook

Objective: Illustrate your business’s potential to contribute positively to the U.S. labor market.

  • Organizational Structure: Present an organizational chart detailing current and future positions.
  • Hiring Timeline: Offer a timeline for new hires, including the types of positions and the expected impact on business growth.
  • Job Descriptions: Provide detailed descriptions for each role, emphasizing the qualifications and responsibilities.

5. Establishment of Physical Premises

Objective: Demonstrate the suitability of your U.S. business premises for operational needs.

  • Location Details: Describe the location of your business, including advantages related to logistics, market access, or clientele.
  • Lease or Purchase Agreements: Present evidence of ownership or lease agreements for the property.
  • Facility Readiness: Discuss any modifications or preparations to ensure the facility meets your business needs.

6. In-depth Market Analysis and Strategy

Objective: To affirm your business’s viability and competitive edge within the U.S. market.

  • Market Analysis: Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to evaluate market conditions, competition, and potential challenges.
  • Marketing Strategy: Outline your approach to capturing your target market, including digital marketing, advertising, and sales strategies.
  • Long-term Sustainability: Discuss how your business plans to adapt and grow over time, ensuring long-term success.

7. Demonstrating Ability to Develop and Direct

Objective: Prove your capability to lead and grow your business effectively.

  • Background and Experience: Detail your educational background, relevant work experience, and any entrepreneurial ventures, highlighting how these contribute to your ability to manage the business.
  • Leadership Qualities: Share examples of leadership experience, problem-solving skills, and any recognitions or awards.
  • Vision for the Business: Convey your strategic vision for growth and how you plan to achieve it.

A detailed and well-structured immigration business plan is pivotal to your L-1 or E-2 visa application. It demonstrates your commitment and capability to operate a successful business in the U.S. and how your venture will positively impact the economy. By thoroughly addressing each of these components, your business plan will stand as a robust testament to the viability and value of your business proposition, significantly enhancing the likelihood of visa approval. We recommend working with a professional business plan writer with specific expertise in immigration business plans.

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E2 visa business plan (what to include).

  • September 21, 2023

Get Your E-2 Visa Business Plan Right

If you’re planning to move to the US to start a business, it’s likely you’re looking at the  E-2 visa. As well as meeting the many eligibility requirements of the E2 visa,  you will be required as part of your application to submit an E2 visa business plan.

A poorly formatted business plan can result in delayed processing, if more information is requested by the adjudicator, or even a refused application if the adjudicator concludes from the business plan that the visa requirements are not met. As such, the business plan is a critical document in establishing eligibility for the E2 visa.

What is the E2 visa business plan?

The E2 visa business plan is a document produced specifically to support your application for an E2 Treaty Investor visa for the USA. The E2 visa carries many requirements in relation to the E2 visa applicant and the E2 company, and the business plan should be used to evidence compliance with the visa criteria.

4- 6 weeks after submitting your application and business plan to the US Embassy, you should expect to be invited to attend an interview. During the E2 visa interview , you will be questioned on the information you have provided about yourself and the business. The business plan will be scrutinized to ascertain the degree of economic benefit your business would bring to the US market. You’ll need to be comfortable being challenged on the content of the business plan, and explaining how you will get the business to an operational stage for the point you would arrive in the US.

What should the E2 visa business plan include?

Put simply, the business plan should set out your company goals and projections, it should detail how your E-2 investment is going to be utilized and it should demonstrate that the level of investment is sufficient to make the business operational and to allow you to meet your growth projections. You will also need to outline the projected economic benefits the company will contribute in the US.

The contents of the business plan will largely depend on the nature of your business, the level of investment being made and the strategies you intend to adopt to make the business viable. Taking professional advice will help to ensure you are providing the adjudicator with the relevant information.

While there isn’t a single winning formula or a prescribed format for the E-2 business case, we know from our years of experience in managing E2 visa applications the key information that can help the visa adjudicator understand how your plans and projections meet the visa requirements. A successful E2 visa business plan would typically cover information about:

  • The company – whether it is an established or new business, what its activities will be, its projected economic benefits and the strategies to develop the business
  • The investment – proving it is both ‘substantial’ and with legitimate source of funds
  • The applicant – evidencing your suitability to direct and develop the business

1. About the E2 company

The plan will need to state whether the E2 company is an established enterprise or a new venture. In either case, you will need prove it is bona fide and legitimate. The business must be an active, profit-making, entrepreneurial undertaking, such as producing goods or delivering services. For example, buying land or property in the US may not in itself qualify for the E2 visa if being used for passive income; there would typically need to be some property management activity requiring you to manage operations on a day-to-day basis,

Importantly, you will also need to provide indication of the number of jobs you intend to create within your company for US resident workers, and any other relevant economic benefits you would bring to the US market.

Consider including the following sections within the business plan:

Financial strategy

The plan should provide financial projections and elaborate on how the business will achieve sufficient success and profitability to support you (the investor), your dependents and employees, and create new jobs within the duration of the E-2 visa (maximum 5 years).

It’s important to be realistic. If your application is successful, look ahead to the renewal stage (up to 5 years). When you apply to renew, you will be required to present documentation and figures that show business performance for the duration of the visa, with the expectation that you will have achieved these projections.

In the business plan, you will also need to show you have control and possession of your investment funds. This requires documentary evidence of the source of funds, with a clear paper trail, for example, sale of property or assets, savings, employment income.

With no threshold or arbitrary minimum amount, the size of your investment must be considered ‘substantial’ in proportion to the total cost of the business project. We explain in more detail here about the E-2 investment amount, but put simply – it is a relative test with no defined minimum threshold. It will be for you to make your case and explain why your investment amount qualifies as ‘substantial’ relative to your enterprise and its specific needs.

There must also be an at-risk element to the investment, which again you will need to detail within the plan of investments to date in the business (lease, set up costs etc) and to prove that the business will be operational from day 1 of you arriving in the US.

Operational strategy

The Embassy will want to understand how your business will actually function in the US.

There are a multitude of corporate structures permissible for securing the E-2 visa. You will need to decide which you will operate under.

The management specifics of the business will also require detail. The E-2 visa holder is authorized on the basis of directing and developing the business – what does this mean in practical terms given your corporate structure and personnel strategy?

You will also be required to evidence that at least 50 percent of the business is owned by you, being a citizen of a treaty country .

Personnel strategy

The management structure should allow you as the E-2 visa holder to develop and direct the company, with other individuals performing the skilled or unskilled labor demands of the business.

You must be able to demonstrate that you will create jobs within your company for resident workers. How many US jobs will result from your enterprise, what roles will they be and when do you expect they will be created?

Interestingly, the E-2 visa also allows the business to petition for other foreign employees with the same nationality as the treaty employer. By leveraging this advantage the enterprise could petition for executives, supervisors, or other essential employees with special qualifications.

Marketing strategy

How will you approach marketing within the US? Document your plans including budget and personnel requirements for marketing activity.

Do you have contacts to tap into, or meetings lined up? Perhaps you already have contracts in place, or signed letters of intent? Clearly, the more solid these lines of activity, the better for your case.

2. About the E2 investment

You have to be clear on the level of investment made in the E2 company and why this level is appropriate and compliant with the visa conditions of being “substantial” and “not marginal”.

The investment sum must be shown to be reserved and available for use by the E2 company, and the source of funds will also need to be given to prove it has been lawfully obtained.

3. About the E2 applicant

You will need to show that your role within the business is to direct and develop, whether as an established or existing enterprise, and that you own at least 50% of the company. The investment sum must be in your possession and have been legitimately obtained. You must also be able to show that the investment carries financial risk personally for you.

You will need to prove your intention to live in the US while you carry out these activities and to leave the US when your visa expires (although you may apply to extend the visa).

A further requirement is that the nature of the business is, in some logical sense, related, connected or relevant to the professional experience, skills or qualifications of the E-2 applicant, ie that you have the ability to successfully direct the company.

The Embassy will be seeking assurance of your credibility and capability, as well as the viability of the enterprise, and are likely to question at interview where there is a perceived lack of synergy between your capabilities and the company’s line of work.

Need assistance with your E-2 visa business plan?

The business plan is a challenging part of the E-2 visa application process, but critical to get right. Remember, planning for growth will be central to your E2 visa business plan. Typically, the Embassy is looking for steady enterprises achieving growth, and you need to be able to demonstrate how your business meet this. There’s also the risk of including too much information – aim for thorough but succinct!

You will also need to ensure you follow any instructions from the E visa unit that is processing your application, as many have specific formatting requirements for business plans. We can advise on such requirements.

NNU Immigration are US attorneys with specialist expertise in the E-2 visa , helping entrepreneurs, business owners and investors realise their ambitions for growth in the US.

If you have a question about an E-2 visa application, including the E-2 visa business plan, contact NNU Immigration and speak with one of our attorneys.

E2 visa business plan FAQs

How much investment is needed for e2 business visa.

There is no set threshold or investment amount for the E2 business visa, however, the requirements are that the investment is “substantial”, which will be assesed taking into account the nature of the business activity, its industry and other factors deemed relevant.

What is an E2 compliant business plan?

The E2 business plan should show how your E-2 investment is going to be utilized, with insight into areas such as the business’ financial, personnel and marketing strategies.

Can I work for another company on an E2 visa?

E2 visa holders are only permitted to work for the E2 company.

What are the disadvantages of E2 visa?

The main disadvantage of the E2 visa is that it does not lead to a Green Card or permanent settlement in the US, although there are no restrictions on the number of times the visa can be extended, provided the visa holder remains eligible.

This article does not constitute direct legal advice and is for informational purposes only.

  • Last updated September 21, 2023

By Nita Nicole Upadhye

Nita Nicole Upadhye is the Founder & Principal Attorney at NNU Immigration. A recognized leader in the field of US business immigration law, Nita successfully acts for corporations and professionals, entrepreneurs, artists, actors, and athletes from across the globe, providing expert guidance on all aspects of US visa and nationality applications, and talent mobility to the USA.

Need legal advice?

For specialist advice on your query, get in touch with our team of us immigration attorneys.​, recent articles, h-1b lottery results fy 2025 released, l1 visa: ultimate guide to us intracompany transfers, marriage green card timeline, see all blog posts, for specialist advice on your query, get in touch with our team of us immigration attorneys., us asylum program fee 2024, share on social, need assistance.

For specialist advice on a US immigration or nationality matter for your business, contact our US immigration attorneys. 

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A Comprehensive Guide to the E-2 Investor Visa Business Plan

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Originating from bilateral treaties between the United States and specific countries, the E-2 visa provides a platform for foreign entrepreneurs to invest in and manage businesses on U.S. soil.  This non-immigrant visa grants temporary residence, enabling qualified individuals to oversee and operate businesses they have invested substantial capital in.

A Flexible Path to Immigration

The E-2 visa program offers foreign nationals from treaty countries a versatile path to invest and live in the United States . Unlike other immigration routes, this program emphasizes flexibility, allowing visa holders to reside in the U.S. and actively participate in their business.

Investments must be substantial and in a bona fide enterprise, reflecting genuine commercial engagement. Treaty investors must show clear intent to develop and direct the business, contributing positively to the American economy.

The E-2 visa is not merely a business decision; it embodies the pursuit of the American dream. Through investment, immigration, and embracing opportunities, foreign nationals can build a new life and contribute to American society.

Eligibility Criteria for the E-2 Visa

Treaty country: a basis for eligibility.

The E-2 visa is open to nationals from treaty countries that have specific agreements with the United States. The list of treaty countries is dynamic and reflects international agreements. To see if your country of origin qualifies, the U.S. Department of State keeps an updated list of E visa-eligible treaty countries.

Substantial Investment and Engagement

The essence of the E-2 visa program is the substantial investment made by the foreign investor in a U.S. enterprise. The focus is on the proportionality of the investment, its relevance to the business, and the investor's commitment to actively manage and direct the enterprise.

Commitment to Business and Economic Contribution

E-2 status demands more than financial investment. An E-2 visa applicant must demonstrate a sincere intent to contribute to the U.S. economy and a dedication to the success of the business. Engagement with immigration law and specific legal requirements are essential to maintain E-2 visa holder status.

Viability and Growth Prospects

Investors can choose to invest in an existing business or establish a new one. The focus lies in the viability, growth potential, and employment generation. Immigration officials scrutinize the business plan, including market analysis, to ensure it meets the E-2 classification standards.

E-2 Visa Application Process

Application and approval: detailed steps.

The application process starts with completing required forms, such as the DS-160, and assembling a comprehensive package of supporting documents. Key components include:

  • Business Plan : An E-2 business plan detailing investment, market analysis, and operational strategy.
  • Investment Proof : Evidence of a substantial investment, including sources and allocation.
  • Treaty Country Citizenship : Documentation confirming treaty country citizenship.
  • Visa Interview : Preparation for an immigration official interview, highlighting the genuine intent.
  • Visa Approval : Navigation through challenges, ensuring alignment with immigration law, transparent documentation, and a compelling business case presentation.

Working with E-2 Visa Professionals

Immigration attorney.

An immigration attorney's expertise is pivotal in crafting a persuasive application and addressing complex legal matters. An immigration lawyer with E-2 visa specialization can provide additional insights, supporting the applicant throughout the process by preparing the applicant for interactions with immigration officials.

Immigration Business Plan Writers & Consultants

In the complex landscape of E-2 visa applications, especially for unconventional or young business models like entertainment, influencer, or app development, the role of a professional business plan writer is indispensable. Business plans that lack credibility or feasibility often face pushback from consular officers or USCIS. Far too often, E-2 visa business plans may not align with the ambitious goals for revenue and employment creation, leading to questions about the business's marginality and the proportionality of the investment.

A professional immigration business plan writer, such as the award-winning team at Masterplans, brings to the table specialized market research tools and invaluable experience. With access to vast collections of financial models and industry-specific data, they offer robust substantiation for the investment plan. Their expertise extends to understanding industry average rates, employee salaries, and other key metrics that ensure the business plan is grounded in reality and aligned with market conditions. Working with a professional immigration business plan writer not only strengthens the credibility of the E-2 application but also enhances the overall success prospects by providing accurate forecasting and evidence-based planning. It is not a step to overlook; instead, it's a strategic collaboration that adds substantial value to the E-2 visa application process.

The E-2 Business Plan

Demonstrating at-risk investment.

The investment plan must lucidly demonstrate the substantial investment made by the foreign national , outlining the source of funds, allocation, and commitment to the business, in compliance with E-2 investor visa guidelines.

Beyond Marginality

An E-2 business must project potential growth beyond mere sustenance for the investor and family. The business plan must articulate a path to growth, including job creation, market expansion, and economic contribution.

Comprehensive Market Analysis

The market analysis is integral to the E-2 business plan, offering insights into the industry landscape, competition, target market, and growth opportunities. It includes:

  • Industry Overview : Understanding trends and challenges.
  • Competitor Analysis : Evaluating competitors to gain a competitive edge.
  • Target Market : Defining customer segments and strategies.
  • Growth Opportunities : Identifying expansion and development avenues.

Disadvantages of the E-2 Visa

The E-2 Visa, while offering certain advantages such as the ability to invest and operate a business in the United States, does come with notable drawbacks that must be considered:

Difficulty in Transitioning to a Green Card

One of the most significant challenges associated with the E-2 Visa is the complexity and difficulty in transitioning to permanent residency or obtaining a green card. The E-2 is a non-immigrant visa, and its primary focus is on temporary business activities. As a result, it doesn't inherently provide a clear or straightforward pathway to permanent residency.

Other Potential Disadvantages

  • Limited Scope : The E-2 Visa is restricted to nationals of countries that have a Treaty of Commerce and Navigation with the United States. This limits eligibility.
  • Investment Requirements : Substantial investment in a bona fide enterprise is required, and the definition of "substantial" can vary, leading to uncertainty.
  • Renewal Challenges : Although renewable, each renewal can be an arduous process, requiring proof that the business is still viable and fulfilling the treaty investor visa requirements.
  • Dependent Restrictions : Family members under the E-2 may face limitations in employment opportunities.

Sustaining the E-2 Visa Beyond Approval

The journey continues after the E-2 visa is approved. Sustaining the visa requires an ongoing commitment to the U.S. enterprise, including:

  • Continuous Business Operation : Ensuring the business remains active and profitable.
  • Ongoing Compliance : Regular legal checks and alignment with visa requirements.
  • Coordination with Legal Professionals : Collaborating with immigration attorneys and lawyers for integrated business planning and legal compliance.

The E-2 visa serves as a gateway for treaty investors to foster growth, innovation, and job creation in the U.S. economy. It stimulates investment and supports local businesses, industries, and economic development.

For E-2 visa holders, this program embodies a journey towards success, stability, and personal fulfillment. It aligns with the core principles of opportunity, hard work, and aspiration, facilitating personal and professional growth. 

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Business Plan for a US Visa: 8 Drafting Tips

business plan for visa

by Lemuel Lim , Immigration Lawyer

This video provides 8 tips for writing a business plan for a US business visa.

[ Video Transcript: ] Whether you are writing a business plan for a potential customer, a joint business venture, or simply to get financing such as a loan, writing a business plan can sometimes be quite a daunting task. It may even be lonely if there is no one around to help you. Writing a business plan for the purposes of getting a visa to the United States is do different.

There are a number of visas to the United States which require a business plan as part of the application process. These include the E-1 Treaty Trader Visa, the E-2 Investor Visa, the L-1 Intracompany Visa, and the EB-5 Immigrant Investor Program.

Of all the many things you could potentially say in a business plan, one of the difficulties many people face is to understand the question: “What do I need to include in my business plan for it to be persuasive?”

So, what should be included in your U.S. visa business plan? In this video we give you 8 suggestions and tips as to things you may wish to include when compiling your business plan for your U.S. visa. Let’s get started.

1) Describe the Nature of Your Business.

Sounds obvious, right? But it can so often be overlooked. YOU might know what your business is about but always have in mind whether the person looking at your application will understand too. Make sure you explain, in clear and simple English, what products or services you are offering and what the objectives of your business are. You may even want to include a bit about why your business is different from current competitors to show that you have a viable business plan.

2) Do a Market Analysis.

What do we mean by “market analysis”? Very simply, all this means is that you do a study of how attractive your business model is compared to what is currently out there in the region you are operating in, and the industry you are betting into. This is very important because you are showing the decisionmaker that you have done your research and you are actively looking to make the business as successful as possible. In your market analysis, you should include the names of any competing business, showing their relative strengths and weaknesses, what type of products and services they are offering, and how they charge or price things. You also want to include a description of what your business’s target market is and the type of customers or clients you are targeting.

When you are doing a study of your competitors, many applicants find it helpful to use what is called a SWOT analysis. In other words, for each competitor, you do a little graphical diagram showing what each competitor’s strengths and weaknesses are, what the opportunities are for your business, and what the threats are from each competitor.

3) Write Down the Permits and Licenses You Will Need to Obtain in Order for Your Business to Operate in Your Chosen Area.

You may also want to include key pieces of regulation that are very important for you to comply with. You may also want to state whether you have already gotten these licenses or where you are in your application to get these licenses. Ultimately you want to show the decisionmaker that your business is lawful and that you are intending to operate the business lawfully.

4) If Applicable, Describe the Manufacturing Process or the Production Process of How Your Business Will Work.

Write down what materials or equipment you will need, what supply sources you have secured, and detail any contracts that supply the things you need for your business and also any contracts to help distribute your products or services.

5) Include a Section in Your Business Plan on Your Marketing Strategy.

Ask yourself two questions: number 1, “How will you price your products or services in a way that is competitive”, and number 2, “How will you advertise or get your business out there”.

6) Put Down Your Business’s Organizational Structure.

Who are the directors of the company? What is your own position in this company? Who are the key people in the company? If there is an oversight board of non-executives, who are these people? For all key persons and employees, including yourself, you want to list what each person’s job description is, and their qualifications and experience that allows them to do the job assigned to them.

7) For Some Visas, Such as the E-2, It Is Important to Show the Business’s Ability to Create Jobs in America.

Your explanation should include the business’s staffing requirements and include a timetable for hiring. Make sure that for each employee you have hired or will hire, that you include their job descriptions. This is an important area of focus for some business visas, so be sure to pay careful attention to this section.

8) Finally, Include Sales, Cost, and Income Projections.

There is no strict requirement on the format of your financial projection, but however you choose to present this in your business plan, please make sure that it is as clear as possible to help the decisionmaker to understand that you have carefully thought out the viability of your business.

So let me conclude by saying this. At the end of the day, you want to make sure that your business plan is COMPREHENSIVE and CREDIBLE. Comprehensive meaning the decisionmaker has enough information to draw conclusions about the viability of your business and that it meets the requirements of the visa you are applying for. And credible enough to show that you are being realistic about your business prospects, and that no one is going to throw doubt as to whether you really are being serious about operating a business. We hope that you found this video helpful. Please do check out our resources page at our Genesis Law Firm website. My name is Lemmy, and I wish you all the best in your application.

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How to write an e-2 visa business plan.

Whether the business is a new one, is already functional or is being purchased, the purpose of the business plan is to project and summarize the next five years of operations. In this post, we will discuss how to write an E-2 Visa business plan so you can have confidence when preparing for an E-2 visa. This post will highlight three main categories – the E-2 applicant, investment and the business. This is to address the fact that the official who reviews the application is not familiar with the individual, their investment nor their enterprise, and uses this to determine E-2 visa eligibility .

When writing an E-2 visa business plan, the overall theme should answer specific questions like the following:

  • How will this business enterprise benefit the United States economy?
  • How many jobs will be created because of the presence of this business?
  • Is the applicant capable of directing the business enterprise?
  • How can the contents of the proposal demonstrate the investor’s personal finances reserved for the business are considered “at risk?”
  • Does the enterprise meet the proportionality test?

Writing an E-2 Business Plan

The E-2 visa business plan is the time for petitioners to provide true, yet convincing information to immigration officers about their enterprise. The plan should also demonstrate how the venture is a real business, or truly will be operating in the near future.

  • Has established and is directing, or will establish the business as outlined in the application
  • Has the intention to reside in the U.S. through the duration of their E-2 visa
  • Has the intention to leave the U.S. upon their visa expiration (unless they wish to renew)
  • Proves personal funds were used for the investment
  • Shows proof of credibility 
  • Owns 50% or more of the business
  • Demonstrates the capability to direct the business
  • Is proven to have been reserved for the E-2 business
  • Evidence the source of funds came about by legal and good-faith means
  • Demonstration that the amount invested is substantial
  • Must meet the proportionality test requirements
  • Being purchased, is already functional or is a brand new one
  • Must be a bonafide enterprise
  • Will employ U.S. citizens

Simply put, E-2 visa petitioners must account for everything he or she is proposing in both their application as well as their business plan, by providing a detailed history of their business. 

Furthermore, the foreign investor must demonstrate how they are fully qualified, as well as capable, to develop and direct the business. And that they have invested (or will soon invest) a substantial amount of their own capital into a true and lawful business. As such, he or she must be able to prove their main purpose for entering the United States is to direct the enterprise. Equally as important, the applicant must give an explanation about how the presence of the business will benefit the U.S. as well as create jobs for the citizens.

Who Reads the e-2 Visa Business Plan?

The United States Citizenship and Immigration Services officers, and/or consular officers who read the E-2 business plan. There are no interviews with the officer reading the business plan, and the communication between the foreign investor and the officer is quite limited. For this reason, it is extremely important the applicant include all of the necessary information in their plan. 

Conclusion of How to Write an E-2 Visa Business Plan

Foreign investors looking to open (or purchase) a business in the United States via an E-2 visa  must include a business plan with their visa application. The plan summarizes the next five years, including financial projections, and is a detailed overview regarding the petitioner, the investment and the enterprise. 

The business plan is how the U.S. immigration official will learn about the venture. Though the requirements are quite strict for foreign investors, United States Citizenship and Immigration Services officers use the business plan to decide whether the applicant and their business venture qualifies for an E-2 visa . 

It is crucial the applicant expresses his or her purpose for developing the business as well as their level of capability of directing it. He or she must also prove how their investment demonstrates their commitment to the success of the enterprise.

The investment must be demonstrated to have been put at risk during the establishment of the business. Additionally, all capital must be shown to have come from a legal and bonafide source, and shown to be reserved solely for the investment. 

The last main subject in the business plan is the enterprise itself. The E-2 visa applicant must also prove that the venture is a bonafide one. The foreign investor must also make a case for how their business will benefit the United States economically. Such plans should entail the number of jobs that will be created because of the business’ existence, as well as the value the products and/or services will bring to the consumers. The business plan should speak to the sustainability of the business.  

It is the USCIS and consular officers who read the business plans. As they do not interact with the applicant, it is crucial that all necessary information is presented in the first application. The officers do not communicate with theforeign investor oher than a written response after he or she has reviewed the case.

Frequently Asked Questions About How to Write an E-2 Visa Business Plan

My business is not generating any income yet, how can i write about a business that doesn’t exist yet.

Though the company may not be fully functional yet, the applicant should be able to project future financials and the probability of the business being marginal. Such information should be further explained in the business plan.

I will be establishing a startup business in the United States, what is needed in order to demonstrate that my investment is sufficient?

Some main factors to consider are whether the investment is substantial, if there is a strong forecast of how much it will cost to develop and operate the business, the sustainability of the startup, and if it passes the proportionality test.

Is the E-2 visa business plan the same as any other business plan?

While it is essentially the same, an E-2 visa business plan must include a more extensive history about the petitioner/business owner, the background of his or her investment funds and how the business will be beneficial to the United States.

I am planning on opening a business in the United States, am I required to write the business plan myself?

No, not at all. Oftentimes investors seek the assistance from highly professional business plan writers who specialize in writing E-2 visa business plans. In this case, the writers would need as much information from the applicant as possible, so they can put together the business plan in the format necessary.

Table Of Contents

Who Qualifies for an E-2 Visa in 2024

E-2 visa real estate investments in 2024, best e-2 visa business investments in 2022, how to switch from an e-2 visa to a green card.

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E2 Visa Business Plan

For foreign entrepreneurs seeking to establish a business in the United States, the E2 visa presents an attractive opportunity to invest in and manage a business venture. Central to the E2 visa application process is the submission of a robust and well-structured business plan that effectively demonstrates the viability, sustainability, and growth potential of the proposed business. A carefully crafted E2 visa business plan not only serves as a crucial document for obtaining the visa but also acts as a strategic roadmap for guiding the entrepreneurial journey in a new market.

How to Create an ES Visa Business Plan

Here’s a comprehensive guide to creating an impactful E2 visa business plan:

1. Comprehensive Market Analysis: Conduct an in-depth analysis of the target market, including market trends, consumer demographics, competitive landscape, and growth projections. Highlight the market demand for your products or services and showcase a clear understanding of the market dynamics and potential challenges.

2. Detailed Business Description and Model: Provide a detailed overview of your business, outlining its legal structure, products or services, operational processes, and value proposition. Define your business goals and objectives, and articulate a comprehensive business model that outlines revenue streams, pricing strategies, and projected profit margins.

3. Investment Structure and Financial Projections: Present a detailed investment plan that outlines the capital requirements, initial investment structure, and breakdown of how the investment funds will be utilized. Develop comprehensive financial projections, including income statements, cash flow analysis, and balance sheets, to demonstrate the financial sustainability and growth potential of the business.

4. Management Team and Organizational Structure: Showcase the expertise and experience of the management team, highlighting key members’ roles and responsibilities. Define the organizational structure of the business, emphasizing the delegation of tasks and the strategic allocation of resources to ensure operational efficiency and effective management.

5. Marketing and Sales Strategies: Outline a robust marketing and sales plan that encompasses targeted marketing initiatives, customer acquisition strategies, and branding efforts. Highlight the use of digital marketing tools, social media engagement, and strategic partnerships to maximize market penetration and foster customer engagement and retention.

6. Risk Assessment and Mitigation Strategies: Identify potential risks and challenges that may impact the business’s operations, and develop comprehensive risk mitigation strategies that demonstrate your ability to proactively address and navigate potential obstacles. Showcase contingency plans and adaptive measures to ensure the sustainability and resilience of the business in a dynamic market environment.

7. Compliance with Legal and Regulatory Requirements: Ensure that your business plan demonstrates compliance with all legal and regulatory requirements, including licensing, permits, and industry-specific regulations. Highlight your understanding of the legal framework and your commitment to operating the business in full adherence to the prescribed guidelines and standards.

8. Executive Summary and Conclusion: Summarize the key highlights and overarching vision of the business plan in a concise and compelling executive summary. Emphasize the unique value proposition of the business, its competitive advantage, and the potential economic impact it can generate, reinforcing the viability and sustainability of the proposed business within the U.S. market.

Crafting a comprehensive E2 visa business plan requires meticulous research, strategic planning, and a thorough understanding of the U.S. market landscape and regulatory framework. By following this definitive guide, foreign entrepreneurs can develop a compelling and well-documented business plan that not only fulfills the requirements for the E2 visa application but also serves as a strategic blueprint for establishing and managing a successful business venture in the United States.

Example of an E2 Business Plan

Here is a brief sample of each section of an E2 Business Plan:

Executive Summary: Our company, XYZ Consultancy, aims to establish a management consulting firm in the United States. With a focus on providing innovative solutions to small and medium enterprises, we seek to leverage our expertise in business strategy and operational efficiency to foster growth and sustainability for our clients. Our mission is to become a trusted partner in driving business success through strategic planning and implementation.

Market Analysis: Through comprehensive market research, we have identified a growing demand for specialized consultancy services in the target market. The increasing number of startups and SMEs seeking professional guidance presents a lucrative opportunity for our consultancy firm. With our tailored services and competitive pricing, we aim to capture a significant market share within the first three years of operation.

Business Description and Model: XYZ Consultancy will operate as a limited liability company (LLC) headquartered in [City, State]. Our service portfolio includes strategic planning, market research, operational optimization, and financial analysis. By offering customized consultancy packages tailored to each client’s unique requirements, we aim to deliver sustainable and tangible business outcomes that drive profitability and long-term success.

Investment Structure and Financial Projections: We plan to invest $150,000 in the initial setup, encompassing office space, technology infrastructure, and human resources. With an anticipated growth rate of 20% annually, we project a revenue of $500,000 in the first year, with a gradual increase to $1 million by the third year. Our detailed financial projections indicate a positive cash flow and a steady increase in profitability, ensuring the sustainability and expansion of our consultancy firm.

Management Team and Organizational Structure: The XYZ Consultancy management team consists of seasoned professionals with extensive experience in business consulting and project management. Each member brings unique expertise in areas such as strategic planning, marketing, finance, and operations. Our flat organizational structure fosters effective communication and streamlined decision-making, enabling us to deliver superior consultancy services and personalized client experiences.

Marketing and Sales Strategies: We plan to implement a multi-channel marketing approach, combining digital marketing initiatives, networking events, and strategic partnerships with local business communities and industry associations. Our sales strategy focuses on building long-term relationships with clients, offering value-added services, and delivering measurable results that contribute to their business growth and success.

Risk Assessment and Mitigation Strategies: Recognizing potential challenges such as market competition and economic fluctuations, we have developed comprehensive risk mitigation strategies. These include diversifying our service offerings, maintaining strong client relationships, and continuously monitoring market trends and industry developments. Our adaptive approach and proactive risk management will ensure the resilience and sustainability of our consultancy firm.

Compliance with Legal and Regulatory Requirements: We are committed to operating in full compliance with all legal and regulatory requirements governing consultancy services in the United States. We have secured all necessary licenses and permits, and our business operations adhere to the industry standards and guidelines prescribed by relevant regulatory authorities.

This E2 business plan for XYZ Consultancy outlines our commitment to excellence, innovation, and client-centric consultancy services, emphasizing our vision to become a leading management consultancy firm that drives sustainable growth and success for businesses across diverse industries.

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Expert Business Plan Creation

At Ibusinessplan, LLC., we specialize in crafting comprehensive business plans for various visa applications, including EB2-NIW, E2, and L1 Visas.

Our team is dedicated to creating customized plans tailored to each client's unique needs, focusing on the specific requirements of these visa categories. Our expertise lies in understanding the nuances of immigration criteria and integrating them into a professional, detailed business plan to support your visa application process.

This meticulous approach not only aids in the visa application process but also provides a clear roadmap for our clients' business aspirations, making their journey towards achieving a U.S. visa more streamlined and focused.

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At Ibusinessplan, we have extensive experience in creating business plans across a wide range of industries. This experience is particularly valuable for those seeking EB-2 NIW, L1, and E2 visas. Our expertise spans various sectors including Engineering, Education, Technology, Logistics, Marketing, Social Events, Sports & Physical Education, Finance, Health, Aviation, Law, and Non-profit. This diversity in our portfolio highlights our ability to deliver result-driven business plans tailored to the unique needs and characteristics of each industry.

You can start by "Booking a Consultation" with us through our website. We'll discuss your needs, visa application type, and how we can tailor a business plan to suit your specific requirements.

The timeframe for creating a customized business plan varies depending on the complexity of the client's needs and specific visa requirements. Generally, it can take anywhere from ten days to twelve days. We prioritize thoroughness and quality, ensuring each plan is meticulously crafted to meet your individual objectives and the standards of the visa application process.

While we ensure that each business plan is of the highest quality and tailored to visa requirements, the approval of visa applications depends on several factors and cannot be guaranteed by any single component.

Industries We Have Written Business Plans For

If you're looking for a result-driven business plan to qualify for an EB-2 NIW, L1 and E2 visa, Ibusinessplan is the best option.

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Visa Business Plan Samples

When drafting a business plan for visa applications, several key factors should be considered to ensure the plan is effective and meets the specific requirements of the visa category. Here are some important factors: Compliance with Visa Requirements: Understand the specific requirements of the visa category (EB2-NIW, E2, L1, etc.) and tailor the business plan to meet these criteria. Each visa type has unique requirements that must be addressed in the business plan. Clear Business Objectives and Strategy: Clearly define the business goals, strategies, and objectives. This includes a detailed description of the business model, products or services offered, and the target market. Market Analysis: Conduct a thorough market analysis, demonstrating an understanding of the market conditions, competition, and target audience. This should include evidence of market research and data to support your business strategy. Financial Projections: Provide detailed financial projections including start-up costs, operating expenses, revenue forecasts, and profitability analysis. These projections should be realistic and backed by data. Management and Personnel Plan: Outline the organizational structure, management team's expertise, and staffing plans. Demonstrating the experience and qualifications of the management team is crucial. Detailed Implementation Plan: Include a step-by-step implementation plan showing how and when different aspects of the business will be executed. This should cover short-term and long-term plans. Risk Assessment and Mitigation Strategies: Identify potential risks and challenges the business may face and provide strategies to mitigate these risks. Legal and Regulatory Compliance: Address any legal and regulatory requirements related to the business. This includes licenses, permits, and any industry-specific regulations. Cultural and Economic Contributions: For certain visas, such as the EB2-NIW, it's important to highlight how the business will contribute culturally or economically to the U.S. Professional Presentation: The business plan should be professionally written, well-organized, and free of errors. A clear, concise, and compelling presentation can significantly impact the perceived credibility and seriousness of the business endeavor. Remember, a business plan for a visa application is not just a formality but a critical component of your application. It should be treated with the utmost attention to detail and precision.

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E2 Visa Business Plan Writing Details

If you’re planning on coming to the US to either purchase or create a new business venture , the E2 Visa , commonly known as an investor visa , this visa is for you.

At Joorney, we understand the importance of a professionally written immigration business plan. Business plans are written to help convince readers and approvers that your project will thrive and that you and your team are the most qualified to meet the business objectives outlined in the plan.

Each year we work with 1500+ clients that trust in our immigration services. We have a team of 30+ skilled specialists that can create custom-tailored business plans for you, making you one step closer to getting approved.

All of our business plans are written by a team that has expertise in over 120 industries and has worked with clients from 65+ different countries.

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E2 Visa Business Plan Writing Details

E2 Visa Business Plan Samples

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E-2 Visa Business Plan Writing

E-2 Business Plan Writing

The E-2 Treaty Investor Visa, more commonly called the E-2 visa, is the visa category most relied upon by individuals that purchase or create a business in the United States.  If you’re planning to relocate to the US to work hands-on in this business, it’s likely you have either received or are seeking E-2 visa approval for you and your family. 

The E-2 Treaty Investor Visa is a non-immigrant, temporary visa for nationals of a country with which the United States maintains a treaty of friendship, commerce, and navigation who desire to go to the United States to develop and direct the operations of an enterprise in which they have invested, or are in the process of investing a substantial amount of capital. 

The fact that you are investing in a start-up business or purchasing an existing business or franchise is not on its own enough evidence to demonstrate that you may qualify for an E-2 Visa.  A crucial part of any application is a comprehensive business plan that clearly provides USCIS all of the information that they need in order to ascertain that your petition meets the criteria for approval for an E-2 visa. 

There are several important criteria by which an E-2 visa application will be assessed.  The most important of these as they relate to your business plan include:

Invest in a Bona Fide Enterprise - The E2 visa requirement is that you invest in a bona fide enterprise. A bona fide enterprise is defined by the immigration authorities as “a real, active commercial or entrepreneurial undertaking which produces services or goods for profit”.  

National of a Treaty Country - The investor must be a national of a treaty country.  Treaty countries currently include:

Argentina, Armenia, Australia, Austria, Bangladesh, Belgium, Bulgaria, Cameroon, Canada, Colombia, Costa Rica, Czech Republic, Democratic Republic of the Congo, Ecuador, Egypt, Ethiopia, Finland, France, Georgia, Germany, Grenada, Honduras, Ireland, Italy, Jamaica, Japan, Kazakhstan, Korea, Kyrgyzstan, Liberia, Luxembourg, Mexico, Moldova, Mongolia, Morocco, Netherlands, Norway, Oman, Pakistan, Panama, Paraguay, Philippines, Poland, Republic of Congo, Romania, Senegal, Slovak Republic, Spain, Sri Lanka, Suriname, Sweden, Switzerland, Thailand, Togo, Trinidad & Tobago, Tunisia, Turkey, Ukraine, United Kingdom, and Yugoslavia.

Investment is "Substantial" - A substantial investment is determined by the proportion of funds being invested compared to the total cost to develop the business to the point of being operational. Therefore, no minimum investment amount is specified in the regulations but the investment must be “at risk” and dedicated to the development and growth of the U.S. enterprise.  More often than not, the majority of the required investment funds have already been invested or otherwise "irrevocably committed" at the time of application.  The percentage of investment that is irrevocably committed to a comparatively low-cost business enterprise must be higher than the percentage of investment in a high-cost enterprise.   

In terms of establishing some kind of minimum investment amount so those considering an E-2 visa can budget accordingly, we have worked with several clients that have invested between $50,000 and $90,000 and been successful in obtaining their E-2 visa. With that said, the larger the investment, the greater the chance of the application being successful.  An investment of $100,000+ will stand a much better chance of being approved for E-2 purposes, all other things being equal, than an investment that is less than $100,000. 

Satisfy the Marginality Requirement  - The investment enterprise cannot be marginal.  A marginal enterprise is one that does not have the present or future capacity to generate more than enough income to provide a minimal living for the treaty investor and his or her family.  A new enterprise might not be considered marginal even if it lacks the current capacity to generate such income.  In such cases, however, the enterprise should have the capacity to generate such income within five years from the date that the treaty investor’s E-2 classification begins.  

The legal Statute does not mention employees but does explicitly state that the E-2 business cannot be set up just to support the investor and family, which in essence means that the E-2 entity must hire U.S. workers.  Showing in the visa application that you will hire or have hired full-time employees (W-2 employees) greatly increases the probability of success of an application, especially since President Trump signed the Buy American and Hire American executive order in April 2017.  

A well-written business plan is the best way to provide USCIS with all of the information that they need in order to ascertain that your E-2 Visa petition meets the criteria for approval.  At Continuous Business Planning, we understand the USCIS’ E2 visa requirements intimately.  Not only have we created dozens of E-2 Visa compliant business plans for clients but we have also completed the process ourselves since key members of our team are E-2 visa holders themselves.  

Trust Continuous Business Planning to provide you with a comprehensive, professionally written E2 Visa Business Plan that helps you to achieve your goal of living and working in the United States.  The business plan we create with you will exceed the USCIS requirements for supporting evidence and will provide you with the insight you need to hit the ground running in your business as you start to live your American dream.    

Don't entrust something so important to a "here today, gone tomorrow" business consultant that you find on Fiverr, Upwork or some other freelancer platform, who most likely disappear as soon as their payment is released from escrow.  The application process can last several months and ultimately the business plan needs to stack up with the visa application.  We will work with you and your lawyers for as long as it proves necessary, continuously updating your business plan as required by you and your immigration attorney right up to the day you receive E-2 visa approval. 

We will even help prepare you for your interview, to which you should expect to be invited 4- 6 weeks after submitting your application and business plan to the US Embassy, if you need it.  In this interview, you will be questioned about the information you have provided about yourself and the business in these documents.  Your business plan will be scrutinized to ascertain the degree of economic benefit your business would bring to the US market and you will need to be comfortable being challenged on the content of the business plan, and explaining how you will grow the business as you have outlined both before and after you arrive in the US. 

Engage the services of Continuous Business Planning and watch us hold your hand from the beginning to the very end of the E-2 visa application process.  Nobody works harder for your visa success!  For a free, no-obligation initial consultation, contact us today .       

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Step by Step L1 Visa Business Plan Guide

Ishan Jetley

Home » Step by Step L1 Visa Business Plan Guide

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l1 business plan guide

As one of the members of the Go Business Plans business plan team, the most important question that every visa applicant has to ask when creating a business plan is: What will my business bring to the U.S.?

An immigration business plan may seem like a regular business plan but it actually has a very different audience. An immigration business plan seeks to fulfil the main visa requirements set by United States Citizenship and Immigration Services (USCIS). Immigration business plans are not written for investors who may or may not invest in your business or for a bank that may or may not loan money or open a credit line. An immigration business plan is for an immigration officer who will decide whether or not your application should be approved. Our team at Go Business Plans regularly completes more than 300 immigration business plans every year. We have a 100% approval rate and our L1 visa business plan writers and consultants can help you complete your business plan. There are four major requirements you must fulfill to apply for an L-1 Visa:

Requirement 1 The petitioning U.S. entity must have a qualifying relationship with your entity abroad.

Requirement 2 Sufficient physical space must be secured for a new office.

Requirement 3 A new office must be active and operating within one year after the L-1’s admission to the United States if requesting an extension of stay.

Requirement 4 After 1 year the new office must support a managerial or executive position if you are requesting an extension of stay in the L-1A classification.

Essentially, the USCIS wants to know the ways your business can be valuable for the country and the way it can be beneficial overall. This can be portrayed through a number of ways including but not limited to: the number of jobs created, the added value your services or products will bring to customers, the investment that is put at risk while setting up your business and through the sustainability of your business. In the following guide, we have laid out the key components that your L1 Visa Business Plan should include to give yourself the best chance to secure your visa and fulfill the aforementioned requirements.

SECTION 1: GATHER NECESSARY DOCUMENTS

Having all necessary supporting documentation is the most important step in the L1 visa business plan writing process. It will be much easier to write the plan once you have gathered all of the documents. To write a detailed L1 visa business plan, you will need the following documentation:

  • Lease or deed agreement if you are renting business space, or buy-sell agreement if you are using company-owned business space
  • Foreign company’s financial statements for each of the past three years
  • Current organizational chart of the foreign company and expected organizational chart of the U.S. company in year 5
  • Business buy-sell agreement if you are purchasing an existing business, or franchise agreement if you are purchasing a franchise
  • Articles of incorporation or articles of organization depending on whether your firm is a corporation or a limited liability company
  • Resume of the applicant and resume of employees already hired and occupying management positions
  • List of capital invested by the applicant including expenses already incurred and the working capital remaining
  • Finally, you need to determine if the foreign company is a parent company or an affiliated company

Again, having your documents readily on hand will make your writing process with GoBusinessPlans much smoother.

SECTION 2: TONE, STRUCTURE, GRAMMAR, AND PROOFREADING

What is said in the business plan and how its said is equally important when it comes to your immigration business plan. In order to complete your business plan at the optimal level, we follow the following guidelines:

  • If the company is already in operation, use present tense; if not, use future tense
  • Stay away from passive language and use active verbs instead
  • Use concise sentences
  • Do not use contractions
  • Do not use familiar or slang words
  • Always use the third person when speaking of the applicant
  • Company should be addressed as “Company, LLC” or “Company, Inc.”
  • Try to include photos of the company’s location, website, social media sites, flyers, etc.

Finally, you will want to have somebody else proofread your business plan. You will of course proofread your own business plan several times yourself, but having an outsider’s perspective is always helpful.

SECTION 3: BUSINESS OVERVIEW

The business overview is the first thing that the application reviewer will read. The business overview is also called the executive summary. The executive summary needs to be concise and well prepared, as it is a summary of the entire immigration business plan. Executive summaries are usually one to four pages long and list: the nature of the company, expansion strategy, target market, marketing strategy, and number of employees.

In order to prepare the best business overview, you should answer the following questions in your executive summary:

  • When was the business created?
  • Who are the business’ owners?
  • What does the business do?
  • Where is the business located?
  • What is the business’ mission?
  • What is the business’ expansion strategy?
  • Who is the business’ target market?
  • What is the business’ marketing strategy?
  • What does the business’ foreign parent or affiliate company do?
  • How many employees are there?

SECTION 4: FOREIGN BUSINESS OVERVIEW

The foreign business overview will include the foreign company’s business model, history, and market position. The purpose of this section is to give the USCIS an overview of the parent company’s activities, to prove it is financially stable, and to show how it is able to grow and sustain a business in the United States. The same questions that were presented in SECTION 3 should be answered for the foreign business overview. You should also add information or photos regarding the products or services offered by the foreign company, describe its position in the marketplace, quickly outline its competitors, and describe its expansion strategy for the next five years. Additionally, you should include information about the foreign business’ revenue growth over the last five years, its net worth, its employee count, and any awards or national certificate.

If you want to further improve your foreign company’s summary you can include information about the foreign company’s industry and market in its country. Although this is not necessary, it will show that the foreign company is in a growing industry and has a strong and sustainable potential for future growth.

Note: Do not forget to convert foreign currency to USD and to include the exchange rate, the source you obtained it from, and the date you obtained the rate you used.

In addition to the executive summary of the foreign business, you should also include a concise overview of the management team of the business. This can include an organizational chart of the foreign company and a description of its team. This section will provide the USCIS with a more precise description of the foreign company’s organizational structure.

SECTION 5: LOCATION

Location is everything when it comes to your business and this must be reflected in your immigration business plan. Choice of location is sometimes the ultimate marker of success for a business and may bring an enormous change in customer base for any given business. Therefore, showing that you have already signed or entered a lease gives credit to your business. This is also one of the most important factors that an immigration officer looks for in your plan.

You should use the information in your lease agreement, deed agreement, or buy-sell agreement to show the address where the business will operate, the premises, the square footage, and if it is an office with storage space. Remember that the square footage of an office cannot be less than 500 square feet. If you have a professional photo of the location or if you have renovated, you should include them here as well. You may also add the date the lease was signed, the length of the lease, with which company the leased was signed, the yearly base rate, and the yearly increase rate.

If you want to further improve your location section, you can include a map with your business on it, the business days and hours of operation, and an email address or phone number where customers will be able to reach you.

SECTION 6: OWNERSHIP

The structure of the company is vital for the business plan because it tells the immigration officer the number of people with decision-making power within the company. Use the information in the articles of incorporation or the articles of organization to complete this section. From an immigration point of view, it is necessary that the applicant proves majority ownership over the company.

This section should also show the company’s ownership structure (limited liability company, corporation, partnership, sole proprietorship, etc.), the date of incorporation, and details about the owner. Any graphics that show investments of each shareholder is also a great way to show the immigration officers a clear and concise layout of ownership and structure of the company.

SECTION 7: BUSINESS OFFERINGS

This section should include a short description of your business, the products and/or services your business offers, as well as a description of your business’ suppliers. Below is more detailed information for each of these three sections.

Business description  — Writing a short description of your business can be difficult, but it is necessary for you to summarize what you do in just a few sentences — similar to an elevator pitch. Do not provide too much information about the business offerings here, but instead focus on the overall goal, mission, and reason that the company exists in as few, concise, and descriptive sentences as possible.

Offerings description  — The goal here is to describe the offerings your company will provide, as well as the ways in which the company will deliver its offerings. No matter the size of your product and service offerings list, you want to create simple and understandable categories. For each offering category, you must list and provide a description of your company’s products or services, include examples of specific products or services, and write why each specific product or service answers a need for the targeted market. Providing photos and price points are also great things to include.

Suppliers description  — The importance of your business’ suppliers depends on what you are offering and what your activity is. If you know who your suppliers will be, you should mention them, as this improves your chances of getting approved. You should also emphasize why your business will be successful based on your relationship with the suppliers. If you have an exclusive distribution contract with your supplier, this is a great thing to indicate as well.

SECTION 8: INDUSTRY

The industry analysis gives the application reviewer a full understanding of the industry the company will be operating within. The industry analysis should include trends of the industry over the last five years how it has evolved, its current state, and the industry forecast for the next five years. The industry analysis section should also include data about the industry’s annual sales, yearly growth rates, sales forecasts for the next five years, and a summary about the industry’s future.

The goal in this section is to show that there is an environment where your company can grow within its industry. In general, you will want to edit out any negative data, statistics, or anecdotes about the industry that your company is operating within, and make sure to really highlight the positive aspect. Additionally, you should show how certain statistics and data speak to your company, and how your company will continue to enhance the industry in return.

SECTION 9: MARKET

The purpose of this section is to show that you have to know who your customers and clients are, and that you have a good idea of who you will target. These things will show that you understand your business and will give you a leg up when it comes to the immigration officer reading your application. In the beginning of this section, you should be sure to list which state, city, and neighborhood your company will be located, describe the median income or poverty level, and indicate if and how the city is ideal for the type of business you will establish. Below are further sub-sections you should include in your Market section:

Geography  — Present the average annual revenue per business for firms operating in the same industry and area as your company. This will show that your company has the potential to generate revenue and that there will be a demand for the type of products or services that your company will offer.

Competition  — Outlining competitors in the area gives an idea of how hard it will be for your business to obtain market share. However, having competitors does not always mean bad luck for your company. If the area you operate within has a demand for your offerings, competitors can actually be good for your business, and this should be detailed in your business plan. You can also display a map where competitors can be found.

Target Market  — In this sub-section you will want to answer the following questions:

  • Who are your customers?
  • What is your target market’s predominant gender?
  • What age are the individuals within your target group(s)?
  • Where do the individuals within your target group(s) live?
  • What are the jobs of individuals within your target group(s)?
  • How much do the individuals within your target group(s) earn?
  • What factors may cause your target group(s) to not want to or to not be able to purchase your products or services?

While these are all important questions to answer, feel free to answer as many questions as you can think of to further define this target market. The more you know about your target market the more you will convince the application reviewer that you know your business and you know how to operate within the industry.

SECTION 10: COMPETITION

One of the key features of great business plans is highlighting competitors to the company and showing how the company will out perform the competitors. Furthermore, the competition analysis section shows how the company does or will do compared to its competitors, and should include a table comparing the business to its competitors. The table should summarize each competitor’s business overview, the products and services offered, the average price, the targeted audience, the segmentation of the products and services offered, and the company’s ability to specialize and improve its efficiency.

There should also be a small section at the end of the competition section that highlights your business’ advantages over its competitors. The purpose of this section is to show that the company will thrive in its location and will be able to surpass its competitors. You can also list the competitors that the parent company faced in the country of origin, as some may differ from the United States.

SECTION 11: MARKETING

Your marketing strategy is vital in helping you reach and attract your target market. Currently, online marketing is the main focus of many marketing strategies and efforts for companies all over the globe. However, there are several forms of marketing strategies that must be considered and put into place. Below is a list and short description of these strategies:

Search Engine Optimization — Search engine optimization (SEO) campaigns help a website to appear on the first page of results when typing certain words into a search engine such as Google or Yahoo. Appearing on the first page of results is vital because very few internet browsers click to the second page of results. Therefore, it is important to dedicate a certain amount of your financials to SEO every month.

Social Media — Having a website is no longer enough to market your business. There are target markets on every social media network and they are waiting to be engaged. Social media has many advantages, such as directly conversing with your target market, finding new ways to grow your business, and increasing the company’s online exposure. You can also list the social media sites that the parent company used in the country of origin, as some may differ from the United States.

Print, TV, And Radio Advertising — Print, TV, and radio advertising offer the the company a way to explain their product or services in traditional formats. Brochures, commercials, flyers, and letters can all be effective marketing techniques. Include information about the traditional media you will be using, their targeted audience, and why using them would be beneficial to the company. You can also list the traditional formats that the parent company used in the country of origin, as some may differ from the United States.

Trade Shows — Trade shows are an efficient way to showcase the company’s products to an interested audience and potential customers. More importantly, attending trade shows is an advertising opportunity where you can also have media exposure. You can also list the different types of trade shows that the parent company used in the country of origin.

While the above are certainly not all of the marketing strategies available, they are the main ones that many business implement.

Finally, you should include a marketing timeline in this section. The marketing timeline should summarize all of your marketing strategies and give an idea of your marketing strategy as a whole. The timeline will include when each campaign will begin and state the marketing goals that you are hoping to reach. You can also briefly list the marketing timeline for the parent company and how it benefitted the business in the country of origin.

SECTION 12: MANAGEMENT

This is the most important section of your L1 visa business plan because it displays your ability to efficiently and effectively manage your business and manage a team of qualified employees. Make sure you explain the information in this section as clearly as possible because the number one reason that L-1 applications receive denials is the USCIS’s dissatisfaction with the sufficiency, clarity, feasibility, or level of detail in the personnel sections. In addition, it is recommended for the foreign company to have been established for at least three years and to be able to show the financial status of the foreign company over the past three years. This will allow the USCIS to decide whether or not the foreign company can support the U.S. company.

Before you start this section, you must again start gathering documents including:

  • Resume of applicant
  • Resumes of all employees already hired that operate at managerial positions
  • Employees’ positions, salaries, and job descriptions

Once you have gathered all of the resumes and information you can begin outlining each employee. This section should include outlines that consist of:

  • A description for all the employees already hired
  • A description for all the employees the company plans to hire
  • Year of hiring
  • Tasks, roles, and responsibilities
  • How they will contribute to the growth and success of your company
  • How qualified the person should be

Note: Keep in mind that you can increase your chances of getting approved if you state that you expect to hire at least five employees by the end of year 5.

It is not only important to present what your employees will be doing, but it is also important to provide the detailed personnel numbers, including the number of employees per each position and employee salaries. This will allow the application reviewer to see how realistic your personnel plan is, and will provide a concrete number showing how high your taxable salary mass will be, which is of high interest to the USCIS.

Hiring Strategy

This portion of the management section explains how many employees the company will hire from year 1 to year 5. This can include an explanation for the increase in personnel using information from the sales forecast and also to justify the payroll for employees that receive tips or the equivalent. If your company plans to hire contractors or part-time workers, include a description of their job responsibilities and add them to the personnel tables. You can begin by indicating the payroll expenses in years 1 and 5.

Applicant’s Role

Remember that you are also an employee of the company, so you must include your detailed job description as well. Usually, you should emphasize your importance and how the company cannot operate without you. You should be at the top of the management pyramid, and have a minimum of three managers below you in the pyramid by the end of the first year of operations. Additionally, you will need to outline your involvement in the business. This will need to be broken down into year 1 and year 5 increments as detailed below:

Applicant’s Time Allocation in Year 1

This section is a specification for the L-1 visa application, and is extremely important for the business plan. This part requires a lot of detail that may be better organized into a table. This table should include:

  • The specific tasks that will be completed by the applicant (classified by department and employees involved)
  • The amount of time the applicant will allocate to each task (as a percentage of the applicant’s total available working time)
  • The other positions in the company that will be involved with and affected by each task that the applicant is completing

Applicant’s Time Allocation in Year 5

This part highlights the importance of the applicant in the U.S. company by emphasizing each task that will be performed by the applicant in the company’s fifth year of operations. However, the goal of this section is different from the goal of the previous section. Here is where you show that in the company’s fifth year of operations, the applicant’s only role will be to supervise and oversee tasks — not to perform hands-on activities.

SECTION 13: FINANCIALS

The financials section is the backbone of your L1 visa business plan. This will show your company’s expected growth using revenue, costs of production, and net profit for the coming five years. A typical L-1 financial projection plan is composed of six sections: investment summary, sales forecast, feasibility analysis, profit and loss statement, break-even analysis, and the balance sheet. Below is a breakdown of what each section should include:

Investment Summary  — For L-1 visa applications, the investment summary section is optional, but it could strengthen your L-1 application. The categories that typically qualify as investment are working capital, professional fees, starting inventory, equipment, rent, and marketing expenses. This part should be completed with a lawyer’s approval, as all expenses need to be proved to the application reviewer.

Sales Forecast  — This is educated guessing, so do not expect to get this section perfect. However, you do want to make this section reasonable. A sales forecast should show the following items:

  • The number of products or services you will sell during each of the next five years
  • The price per unit of your products or services for each of the next five years
  • The total revenue of your company
  • The cost per unit for each of your products or services
  • The total cost of goods sold for the next five years

Feasibility Analysis  — The feasibility analysis explains how the company will reach its sales growth from year 1 to year 5. The feasibility study’s goal is to prove that the company’s total revenue estimate in each of the coming five years will be achieved by its substantial investment into marketing and sales efforts, as well as by the influence of external factors such as exponential industry growth.

Note: In 2016, there was an increase in the number of requests for evidence issued by the USCIS because of nonexistent, poorly prepared, or vague feasibility analyses submitted by L-1 visa applicants. Therefore, this section should be created with extreme care.

Profit and Loss Statement  — The profit and loss statement summarizes company’s sales and expenses. This portion also calculates net profit. You can decide over how long of a period you would like to depreciate your long-term assets, but it is usually recommended that you depreciate them over 5 or 10 years.

Break-Even Analysis  — The break-even analysis determines whether and when your business will start covering all of its expenses and begin to make a profit. The key to this portion is to have a clear understanding of your company’s operating business expenses, sales, and cost of sales in each period. Identify your costs in each period to help determine the revenue needed to pay ongoing business expenses.

Balance Sheet  — It is highly recommended to include a balance sheet in the financials section. The balance sheet summarizes a company’s assets, liabilities, and shareholders’ equity at a specific point in time. The balance sheet is an overview of the company’s financials, and proof of the company’s health. The balance sheet is composed of sections for assets, liabilities, and equity.

If you need help with your business plan, please don’t hesitate to contact us by clicking this link . We have successfully completed more than 1200+ L1 visa business plan projects and look forward to working on your business plan project.

You can learn more about our L1 visa business plan service by clicking here: https://www.gobusinessplans.com/l1-business-plan/

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A comprehensive eb-2 niw business plan sample and guide.

By Jemima Owen-Jones

Wondering how to self-petition for an EB-2 visa as a business owner? Check our EB-2 NIW business plan sample with a detailed guide to each section.

The EB-2 NIW allows you to self-petition for a United States visa without a sponsor or labor certification. Writing a compelling business plan is a crucial part of the application process. It gives you the opportunity to prove to USCIS that your work is of national interest and substantial benefit.

Read our EB-2 NIW business plan sample to understand what sections to include and how to position yourself. We also include some examples of what to write for inspiration.

EB-2 NIW Business Plan Sample

What is an EB-2 NIW business plan?

The EB-2 NIW business plan is a document foreign entrepreneurs can use to support their self-petition for an employment-based visa . Although the plan isn’t a formal part of the visa application process, USCIS officials often request it.

Applicants apply for the national interest waiver (NIW) to skip the lengthy process for employment-based visas. Usually, the employment-based second preference visa (EB-2) requires a job offer and legal labor certification. Often, foreign nationals end up waiting over a year to finalize these arrangements.

The importance of an EB-2 NIW business plan

Writing a business plan helps to convince immigration officials that you meet their three requirements , otherwise known as the ‘matter of dhanasar.’ You can prove that:

  • Your venture holds substantial merit and national significance
  • Your business is likely to succeed
  • You and the country would benefit from expediting the visa

If your NIW petition is successful, the United States Citizenship and Immigration Services (USCIS) will waive the visa requirements for a job offer and permanent labor certification. You can get your visa upfront and enter the country without a wait.

Like a traditional business plan, this document should provide a detailed description of your company, your mission and objectives, and your strategy. You may think of it as pitching yourself to the U.S. to secure their investment.

Immigration business plans can range from launching a new product to pioneering research and opening a franchise. The most successful applicants don’t necessarily have the most innovative ideas but can prove they’ll have a positive impact on the country.

What to include in an EB-2 NIW business plan

NIW visa business plans vary between applicants. The size and format of the document depend on the complexity of your proposal and the types of information you need to include. However, here’s a breakdown of sections every EB-2 NIW business plan needs, alongside some templates:

Executive summary

Outline your proposed endeavor and explain why it’s in the interest of the United States. Be clear and brief to help the official quickly grasp the core of your proposal. If your

Example: This plan showcases my exceptional ability in [field]. With a [qualification] in [area of study] and [number] years of experience in [industry], I’ve become one of the leading experts in my field. My work in [field] has the potential to revolutionize [specific industry], leading to significant advancements in [specific technology or field] that are crucial to the United States' leadership in the global market.

Applicant’s background

Discuss your work experience, qualifications, and achievements. You can summarize your history but go into further detail in subsequent sections. You should provide evidence such as degree certificates and professional references for all your claims.

Everything you include should emphasize why you’re best suited to lead your venture. You want to rule out the possibility that a current American citizen or another applicant could be a better fit for the role.

For example, you might have a degree in sustainable agriculture in a country with farming techniques not yet prevalent in North America. You’d be uniquely qualified to introduce these practices to the U.S. and help them increase their agricultural yield.

Example: My qualifications, including [list credentials], uniquely position me to drive the success of this venture. I also have over [number] of experience working for [company name], a market leader in [field] in [home country]. During that time, I won [list achievements] for contributing to [industry]. I could use this expertise to further [area of research or development] in the United States and improve [area of U.S. society or economy].

Business analysis

Give a detailed description of your current business or professional endeavors, including your:

  • Role and responsibilities
  • Mission and objectives
  • Description and scope of services
  • Target market
  • Resources and equipment used
  • Achievements to date

You want to demonstrate that you’ve got a thorough understanding of your business, the industry, and the global market. Immigration officers must see that you have the expertise to implement your plan.

Support your analysis with research and reports to substantiate your claims. If you’ve run a similar business in your home country, you could present your financial records. You could also use employee surveys and customer feedback forms as qualitative data.

The immigration official may also need to see that your business is compliant. Look for evidence that you meet international guidelines and laws. For example, you could include patents for new technology or the results of audits.

Example: I serve as the [position] of a fast-growing [field] business in [home country]. Within the next [number] years, we’re poised to [list objectives] with our high-quality [product or service]. The company has recently invested in [processes, resources, or equipment] to further our success. Now we are the leading [achievement] in [area] and have [percentage] of the market.

Market analysis

Describe the current state of your industry. Ideally, you’ll demonstrate there’s either a national or global demand for your business.

Some common examples include a shortage of a specific product or service or an emerging need. For instance, as companies move online, cyber security has become more of a concern. Applicants who can demonstrate they’ve got innovative software solutions to protect U.S.-based servers could be front-runners for EB-2 visas.

Present extensive, current market data to support your analysis. The immigration official may not know about the industry, and they’ll need proof of the demand.

Going back to the example about cybersecurity, you could present statistics about how online data breaches are increasing. You could also include information about the cost to U.S. companies and the increase in hiring for in-house cybersecurity experts.

Ensure your information is recent, as the market fluctuates constantly. The cut-off point for research materials depends on your exact industry. In fast-changing sectors like technology and commerce, information could be outdated within months.

Example: I’ve extensively researched [industry] using [list resources]. The market for [ product/service] is rapidly growing, with a projected annual growth rate of [percentage], indicating the strong demand for such [products/service]. My business can fill this demand by [list projects].

Social and economic impact

Your market analysis shows how your business could tick a box. In this section, you’ll go a step further by discussing the positive contributions you could make to the United States. You should cover:

  • Tax payments: Give your projected revenue alongside how you’ll sustain or even grow your income. The more money you make, the more you’ll contribute to the country in taxes
  • Economic growth: Show how your business could have a knock-on effect on other organizations. If they earn more money, they’ll also end up paying more tax
  • Job creation: List the roles you’ll hire for within the United States. You’ll demonstrate how you’re creating job opportunities for U.S. citizens, reducing unemployment, and alleviating the burden on taxpayers
  • Community impact: Discuss how you’ll have a social impact on U.S. citizens. That might be by hiring underprivileged groups, providing a service for vulnerable people, or improving impoverished areas
  • Likelihood to succeed: Calculate the probability that your venture will have the intended results. You can provide additional support for your claim through similar case studies and historical trends and patterns

Compare what you could achieve with potential competitors on the market. You can prove how you’d provide more jobs or encourage economic growth in your sector. For example, a business could show how they’ll rely less on imported goods than competitors and thus support local U.S. suppliers.

Example: My business is expected to create [number] jobs for U.S. workers within the first [number] years of operation. As you can see from the financial projections above, my revenue will hit [number] by the end of [quarter] in [year].

National interest waiver

Discuss how the U.S. would benefit from not only allowing you into the country but also waiving the EB-2 visa requirements. You need to convince USCIS that your work is of such national importance that they should expedite your entry into the country.

In many cases, you can state that you’ll be addressing an immediate need. You could include data on how the issue will deteriorate and affect the country if you don’t take action soon. One example is how a shortage of the renewable technology your business provides will lead to escalating utility bills and more energy poverty.

It could also be a matter of strategic timing. Other countries may be on the verge of seizing global dominance over your industry. The U.S. could need to move quickly to outdo them and position themselves as market leaders.

Timing could also affect applicants in research and development. You may only have a small window when you can carry out your work in fields like technology, politics, and the environment. For instance, natural events like comets or El Nino only occur periodically.

Conclude this section with a summary of your overall plan and how you’ve proven you met the three requirements for the national internet waiver.

Example: The U.S. stands at a pivotal juncture concerning [industry], where timing is paramount. As [issue] advances, the need for my [product/service] increases. We need to launch [product/service] by [time] to see [percentage] increase in [issue]. If the launch is just one year later, that figure drops to [percentage].

Supporting documents

You should provide the following documents alongside your NIW petition:

  • Your passport
  • Any degree certificates
  • A transcript of your academic record
  • A minimum of three professional references

Alongside this paperwork, you need evidence of three of the following to show you have exceptional ability in your field:

  • An advanced degree, such as a Master’s degree or your country’s equivalent
  • Ten years of experience in your industry
  • A license to practice your profession
  • Evidence that you’ve received a salary for your work
  • Membership in a professional association
  • Awards or recognitions for your achievements

While you may need other documents to substantiate your plan’s claims, these aren’t a mandatory part of the visa process.

Key points to consider

There are some common pitfalls to avoid when writing an EB-2 NIW business plan. You can increase your chances of immediate approval by identifying them and proactively addressing them.

  • Tailor your submission to the requirements : Ensure every aspect of your plan focuses on proving you meet the three main visa criteria
  • Use reliable sources for research : You’ll appear more professional and knowledgeable if you use original, reputable sites, journals, and databases to support your plan
  • Avoid treating your plan like a biography : Many sections may focus on your background, but the immigration officer will only be interested in how your experience makes you a good candidate. Prioritize facts over anecdotal evidence
  • Spare no details : If you don’t provide a comprehensive business plan, the officer may ask for extra information and delay your application. You also only have one chance to make a response to this request for information (RFE)
  • Get a proofreader : Officials won’t judge you on your writing or language proficiency. However, getting someone to error check and make revisions can make you look more professional
  • Outsource to experts where necessary : USCIS won’t penalize you for getting help with your proposal. You can hire researchers, graphic designers, and even business plan writers, provided the ideas are your own

It’s highly recommended to consult with an immigration attorney for the entire EB-2 NIW process. They can provide specialist guidance and ensure your plan aligns with USCIS expectations.

Create a visa business plan that stands out

Writing a compelling EB-2 NIW plan requires a lot of time, energy, and resources. However, it’s worthwhile to convince US immigration to waive the lengthy labor certification process and grant you immediate visa approval.

To help you draft the plan, seek expert legal advice from services like LegalPad, specializing in the EB-2 NIW process. They can help you tailor your document to the USCIS guidelines and prove you meet the requirements.

Contact our team to see how we could streamline your EB-2 NIW visa process.

About the author:

business plan for visa

Jemima Owen-Jones

Jemima helps international startups and their teams navigate the work visa process so they can get approved fast and focus on what they do best.

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How To Prepare The Business Plan For Your Visa Application

Anna Papadopoulos

Investor visa application requirements generally include a business plan. The basic idea is that you wish to migrate to the country and acquire residence and/or citizenship in consideration of investment. Now the investment part can be executed in several ways, but what you are required to show is that you know what you are doing. It is to ensure that the applicant has a legitimate interest in making investments in the country that the authorities emphasize on a well-drafted business plan – a plan that outlines where, where, and how you will invest. Thus, you must not take the drafting of the plan lightly if you wish to have your application cleared. Today, we shall go over a few basics of what makes a good business plan for the investor visa application. Of course, the overall composition of the plan will vary depending on what kind of investment you wish to make under the program. But, certain considerations will have to be inevitably taken into account for the same. Here are a few things to consider while drafting the business plan.

Understand the market You decide to invest in a foreign country and propose a business model. The workability of the model will be considered and evaluated by the authorities. One of the key aspects of a good business model is the assessment of the relevant market. In your business plan, say, you wish to come up with a set of services that are popular in your country. However, you simply cannot base your judgment on how good your business has fared in your country. Quite possibly, the services in question are not operable at all in the country of interest due to a variety of reasons such as lack of infrastructural support, unfavorable local lifestyle, or introduction and adoption of better alternative services. Your business plan should, therefore, show comprehensively lay out the market analysis.

The organizational structure Without an organizational structure, your business plans will just remain plans. It is essential to show how you wish to structure your business in the country. Your position in the company will have to be clearly stated as well as the other members of the company. Other things such as the headquarters of the company, the board of directors, structural divisions in the company, what the appointment process will be, and how the company will participate in the growth of the economy will also have to be provided. Your ideas need to have a shape, and the organizational structure is a step towards it.

Legal requirements to be met It is expected from you that you undertake thorough research on the legal requirements for establishing and managing a business in the country of migration. In the business plan, you should consider keeping a segment specifically for legal requirements. Enumerate the rules and regulations that apply to your business. In case there are permits or licenses to be acquired, then you must mention them. A detailed note on the legal requirements will indicate to the authorities that you know what it takes to carry out a business in the country of migration. Also, honesty goes a long way, so in the case of any permission which you are yet to take with regards to the business, you must mention the same along with documentary proof that the process is underway.

The contribution of the business In most investor visas, one of the requirements you will find is the contribution of the business to the local economy. Stipulations such as the creation of a minimum number of jobs are often mandatorily imposed as part of the visa requirement. Ensure that your business plan provides adequate information about the steps to meet those requirements, how much time it will take to produce the desired effects, and what the follow-up plans will be. Investor visas are issued to attract investments and provide much-needed economic impetus. If the business you are proposing does not have the potential to produce notable results, then it is a waste of your and the country’s efforts.

Estimates of cost and so on A theoretical business model is not good; authorities look for facts, research-backed estimates, and quantifiable outcomes. Make sure you lay out the estimated costs of establishing and operating the business. You will have to provide income estimations, and mind you; you can’t make a wild guess here. Taking into account everything that goes into your business, you should consider providing detailed, calculated data on how much the business may potentially incur in losses, what may potentially be the profits, and how much capital the business may require from time to time. You don’t have to get the numbers cent percent accurate; they should be reasonable and supported by sufficient research.

This report/news/ranking/statistics has been prepared only for general guidance on matters of interest and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, CEOWORLD magazine does not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.

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Innovator Founder Visa Business Plan

  • Anne Morris
  • 25 March 2024

innovator founder visa business plan

IN THIS SECTION

The innovator founder visa is a new immigration route that opened to applicants on 13 April 2023. This replaces the previous innovator and start-up visas, and is now the primary visa category for overseas entrepreneurs looking to set up an innovative business in the UK.

However, even though this route introduces several favourable changes to attract foreign entrepreneurial talent to the UK — including removal of the requirement to invest a minimum of £50,000 and relaxation of the secondary employment rules — any new business venture must still be endorsed by an approved body. This means that all applicants seeking endorsement under the ‘new business’ criteria on the innovator founder route, must produce a detailed and persuasive business plan to demonstrate to the endorsing body that the idea for their proposed UK business is innovative, viable and scalable.

Below we provide some practical guidance on how to write an innovator founder visa business plan, one that will provide the applicant with the best possible chance of successfully securing an endorsement so that they can go on to apply for a visa.

Innovator founder visa: new business criteria

There are three types of endorsement that an endorsing body can given under this route: an endorsement for a new business, for the same business or to support an application for settlement, all with different criteria to reflect the stage at which a business should be at.

However, when it comes to a brand new business venture in the UK, in order to receive that all important endorsement letter — containing a unique reference number to be able to apply for the innovator founder visa — the applicant must satisfy what is known as the ‘new business’ criteria. Under this criteria, the applicant must show that their idea is:

  • Innovative: where the applicant has created an original business plan meeting new or existing market needs and/or creating a competitive advantage
  • Viable: this business plan is both realistic and achievable based on the applicant’s available resources, where the applicant must have the necessary knowledge, skills, experience and market awareness to be able to successfully run the new business
  • Scalable: there must be clear evidence of structured planning, with potential for job creation, together with growth into both national and international markets.

The ‘new business’ criteria are in addition to the various immigration requirements that an applicant will need to satisfy when applying for a visa from UK Visas and Immigration (UKVI), including an English language and maintenance requirement. However, endorsing bodies are perceived as far better placed than UKVI caseworkers to identify innovative business ideas and assess the viability of those ideas in the context of what the applicant can contribute in terms of knowledge, skills, experience and market awareness.

The role of the business plan in Innovator Founder visa applications

To be successful in an application for an innovator founder visa, receiving an endorsement from an approved body is mandatory. The Innovator Founder visa business plan will be critical in securing your business’ endorsement.

The business plan will be used to assess whether your business venture is eligible for endorsement. It is not only the key document in establishing the ‘innovative’ requirement, where the applicant must have an original business plan that meets new or existing market needs and/or creates a competitive advantage, the business plan must also show how the business is both viable and scalable.

Below we set out how to approach these three key criteria — innovation, viability and scalability — within the business plan:

As part of the ‘innovation’ criterion, the applicant must have an innovative business idea to bring to the UK market. When assessing if an application meets this innovative requirement, the endorsing body will consider the following three core principles:

  • a business proposition that demonstrates a clear and compelling unique selling proposition (USP). The USP should define and describe what it is about the product(s) or service(s) the business will be selling that differentiates these from its competitors;
  • a concept for innovation within the proposed business that demonstrates a business proposition not easily replicable by others ‘and’ can demonstrate reasonable barriers of market entry to otherwise replicating the proposed innovation;
  • an innovation element central to the success of the business proposition and one that will be primarily delivered within that business.

Business plan proposals that will not be considered as meeting the innovative standard include where the innovation element and associated research, design or implementation is largely outsourced to a third-party provider or, alternatively, a generic business idea with an only incidental innovation proposition, for example, a cleaning or taxi company “with an app”. The applicant must be able to clearly articulate within their plan what the research and development proposition looks like. They must also demonstrate a strong case for how their idea is new to the market and present a clear route to commercialisation.

As part of the ‘viability’ criterion, the applicant’s business plan must be both realistic and achievable based on the applicant’s available resources. The applicant must also have, or be in the process of actively developing, the necessary knowledge, skills, experience and market awareness to successfully run their proposed new business. In assessing these two core requirements, the endorsing body will consider a number of key questions, including:

  • whether the applicant has access to sufficient funds to deliver the proposed business
  • whether the supporting financial projections can be credibly defended
  • whether the applicant can show that they have the necessary knowledge, skills and experience to credibly deliver the project in question, and
  • if there is a credible demand for the business’s proposed product(s) and/or service(s).

The applicant must be able to show that they have undertaken rigorous and credible research around minimum set up costs, such as the price of buying in equipment and operating factory or laboratory space, and have considered and researched market demand and pricing. The applicant must also be able to show that the business will have access to a sufficient level of funding and the financial forecasts can be adequately defended.

Finally, the applicant must show that they and any co-founding entrepreneurial team have the necessary skills, knowledge and/or experience to credibly be capable of successfully developing and delivering the product(s) or service(s) to the UK market.

Scalability

As part of the ‘scalability’ criterion, the endorsing body will consider the following:

  • evidence of structured planning demonstrating a credible path to business growth
  • potential for ongoing high quality and skilled job creation
  • scope for growth into both national and international markets
  • projections based on credible market and other research.

The applicant must be able to show that they have completed their market research and have evidence of the demand for their product(s) and/or service(s), and be able to point to domestic and international customers that they intend to market to. The applicant must also articulate within their business plan a credibly costed and researched approach to how both production and sales can be scaled to serve this potential market demand.

What to include the Innovator Founder visa business plan

In addition to a proposed business venture being ‘innovative, viable and scalable’, the endorsing body will also be required to assess the applicant’s role within the proposed business, including their contribution to the creation of the business plan itself.

The applicant does not need to be the sole founder of the business, but must still be a key part of the founding team. As such, the business plan should make it clear that the applicant is either the sole founder or an instrumental member of the founding team ‘and’ that they have generated or made a significant contribution to the ideas contained within their business plan. The plan must also make it clear that the applicant will have a day-to-day role in the UK in carrying out that plan, describing how the applicant will manage and develop the business. This is because the innovator founder route, as with the predecessor routes, is designed to support an applicant in setting up and running a new business in the UK, rather than simply investing in an existing business without any other contribution.

There are various factors that the endorsing body will consider as part of making these assessments, including the circumstances surrounding the creation of the business venture and the applicant’s role in that, as well as their role in creating the business plan. Careful consideration will also be given to any explanation offered by the applicant as to how their knowledge, skills and experience will enable the delivery of the innovation proposition within the business. For example, where the applicant has a clear founding leadership role within the business and has had a genuine involvement in putting the business plan together, and where it is clear that they have the specific knowledge and skills necessary to the founding of that business, they are likely to satisfy the ‘other new business criteria’.

Finally, the applicant must also agree to attend two contact meetings with their endorsing body in the event that they are granted an innovator founder visa. These meetings, one at 12 months and one at 24 months, are so that the endorsing body can regularly monitor the progress of the business, ensuring that the applicant is making sufficient progress against their previously endorsed business plan and is involved in the day-to-day management and development of their business, as intended. By setting out the applicant’s agreement to these meetings within the business plan, this will help to illustrate a thorough understanding of their obligations and how their role within the business will be key to its success.

Under rules introduced in March 2024, there is now a charge of £500 per contact meeting for most Innovator Founder visa holders. Exemptions apply to those with limited leave to remain under Appendix Innovator, Appendix Innovator Founder or Appendix Start up.

What information should an innovator founder business plan contain?

When it comes to the information to include within a business plan, again much will depend on the nature of the proposed business idea and how best the applicant feels they can present that idea. However, the following basic structure can help to ensure that an applicant provides all of the key information required by an endorsing body:

  • The applicant’s name and the name of their proposed new business
  • The names of any entrepreneurial team members who are also seeking endorsement
  • An executive summary or overview of the business proposal
  • A detailed description of the business and its main product(s) and/or service(s)
  • A detailed description of the applicant’s role in founding the business
  • A detailed description of how the innovation, viability and scalability requirements have been met, including any key challenges or risks and how these will be resolved
  • A detailed description of the applicant’s proposed role in their new business
  • The applicant’s agreement to attend 12 and 24 month contact meetings to assess their business progress under the checkpoint monitoring requirement.

The business plan is the main document that will showcase the potential of the applicant’s business idea, where the executive summary should set out the business’s mission, vision and strategic direction, highlighting the key objectives and how the applicant intends to achieve them. The business description should then provide a comprehensive overview of the business, including what the business will do, the industry it will operate in, the legal structure and its location. Detail should also be given as to product line and services, market analysis, organisation and management, as well as marketing and sales strategy.

However, when addressing each of the ‘new business’ criterion, it is important not to shy away from any potential challenges and risks that the applicant may have identified. By highlighting these challenges and risks within the business plan, provided the applicant can clearly illustrate how these will be addressed, this will help to provide reassurance to the endorsing body that the business will work. By omitting any potential problems from the plan altogether, this may undermine the proposal and show weakness rather than strength.

Importantly, in addition to assessing whether an applicant and their proposed new business meet the relevant ‘new business’ requirements, the endorsing body will need to undertake a due diligence assessment to ensure that the applicant is a fit and proper person whose source of wealth is legitimate and that any funds associated with their business activities can be legitimately accounted for. This means that the applicant will also need to provide sufficient detail within their business plan around the source of the funding for their proposed venture, together with a declaration of suitability for endorsement.

The official online Home Office guidance for endorsing bodies provides a list of the types of activities that would make an applicant unsuitable for endorsement, such as prior convictions for money laundering or corruption, where a declaration will be sought from the applicant to confirm if any of these activities apply to them. For completeness, by including this declaration within the applicant’s business plan, this will help to demonstrate the applicant’s understanding of the endorsement process and that both they, and their proposed business, are suitable to be endorsed for an innovator founder visa.

How to structure your innovator founder visa business plan

When it comes to what a business plan should look like, there is no standard layout or set formula that must be used. This will very much depend on the nature of the proposed business and how best the applicant feels they can present their innovative business idea.

However, the business plan must be well-considered and clearly laid out, ensuring that each of the relevant criterion are addressed in turn ‘and’ in sufficient detail. It is also important to show passion and commitment to the proposal, where the endorsing body will not just be looking at the business idea alone, but the applicant’s capability to make it succeed.

Still, writing a business plan is not easy, where an applicant’s skills may lie more in technical development of their innovative product or service, rather than in articulating their proposals in writing. As such, it is often advisable to seek expert advice and assistance from an immigration specialist before seeking endorsement and submitting any plan. In this way, the applicant can maximise the prospects of being successfully endorsed.

Need assistance?

DavidsonMorris are recognised leaders in UK business immigration. For specialist advice on the Innovator Founder route endorsement requirements and visa applications , contact us .

Innovator Founder visa business plan FAQs

How much investment is required for innovator founder visa uk.

Under the innovator founder route, there is no arbitrary minimum investment requirement although an applicant must still have sufficient funds to establish their business and make it grow.

How much is the innovator founder visa?

To apply for an innovator founder visa, the application fee is £1,036. However, to be eligible to apply, an applicant must first secure endorsement for their innovative business idea. The fee payable to the endorsing body is £1,000, excluding VAT.

How to get endorsed for innovator founder visa?

To get endorsed for an innovator founder visa, an overseas entrepreneur must submit their business plan and supporting documentation to one of the four endorsing bodies and pay a fee of £1,000, plus VAT.

Last updated: 25 March 2024

About DavidsonMorris

As employer solutions lawyers, DavidsonMorris offers a complete and cost-effective capability to meet employers’ needs across UK immigration and employment law, HR and global mobility .

Led by Anne Morris, one of the UK’s preeminent immigration lawyers, and with rankings in The Legal 500 and Chambers & Partners , we’re a multi-disciplinary team helping organisations to meet their people objectives, while reducing legal risk and nurturing workforce relations.

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business plan for visa

Australia to introduce tougher visa rules for international students

Australia is implementing a migration plan despite international students being a significant employment source in the country..

Study in Australia, New visa criteria, international students, Migration Strategy, jobs,

By Rohit Sethi

Several universities and the international student community are bracing for impact as the Australian government plans to implement new visa criteria under the migration strategy. Some educational institutions have asked prospective students to withdraw their applications, as per news reports.

business plan for visa

This development makes me question the fairness of requiring students to withdraw their applications after they have already paid the application fee.

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Students are explained that their application will not be able to meet the new criteria and that their full fees will be refunded. Even though complete details of the policy are not yet known, the Indian agency association AAERI, fearing the worst, are highly concerned with the developing situation.

Does this development mean that Australia doesn’t want international students on its land or is it more of a chameleon effect that is plaguing the world, without considering the long-term impact it will have on their economy ? Why Australia is considering such a migration strategy?

Answering these questions we first look at the contribution made by international students towards the Australian economy.

Messing with the Fourth-Largest Export Sector

Saying the least, the Australian Government Department of Education and Training discloses that international students annually contribute around $34 billion in export income. Universities Australia, a peak body for the education sector comprising 39 member universities, commented that international education helped Australia recover from the tough fiscal landscape post-COVID, praising them as an economic winner for the country.

International students, along with bringing in loads of money , are also a significant creator of jobs for Australia. These jobs are not limited just to the education sector but to the entire community, including chefs, waiters, construction workers, taxi drivers, tourism sectors and shop assistants. 

According to the Department of Education and Training, more than 240,000 full-time supporting jobs open up because of international students. What is more, Tourism Research Australia also acknowledges international students’ positive impact on tourism. 

Numbers Impossible to Overlook

Along with social and cultural impact, international students cast numerous financial benefits both directly and indirectly. As per the Department of Education and Training, international students generate $1.89 billion across all regions in Australia by working part-time to support themselves. 

The debate on capping or implementing migration strategy is looking at just one factor, which is to protect local jobs. It is like they just want to have the good part and not the by-product. The contribution of international students is so huge that bringing a strategy based on just one factor is not justifiable.

Strengthen the Student Visa System Integrity

The above numbers indicate that international students only have a positive impact on Australia’s economy and that the contribution is so large and significant that the country cannot do without it. However, the misuse by some people forced the country to frame stricter regulations. The new strategy, if and when implemented, will improve the chances of success and minimise risks.

The need of the hour is to have a thorough understanding of what the Australian immigration authorities want and prepare ourselves accordingly in a better way for a positive outcome. Here are some key strategies to ensure you taste success in your endeavour to study in Australia.

Show Genuine Intention: This can be done by expressing your interest in studying for a programme that aligns with your academic background. A student with a science background asking to enrol on a commerce programme will face denial. This situation clearly shows that the intention is not to study but to settle there, and education only serves as a medium to accomplish it

Fulfil Financial Requirements: In no way the authorities should sense that you do not have sufficient funds to pursue your studies there. Show that you have a strong connection in your home country, exhibiting your assets along with proof of funds is a must.

Enhanced Security: It was observed that there were attempts to enter Australia with malicious intent, the purpose was neither to study nor to settle in the country. Such observance resulted in security bars being raised ensuring that the intention is genuine to study in the country.

Stay Positive with Possibilities

Education is the largest service export of Australia and the income generated herewith pays for essential services and underpins higher living standards. Stricter regulations only ensure this engagement remains of the highest standards and is not abused. There are still numerous possibilities to study in Australia, provided your moves are error-free.

(Author is Director, ESS Global)

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One of five Bulgarian nationals who falsely claimed £50m in Universal Credit filmed themselves throwing a stack of £20 notes in the air.

The criminal threw the notes one by one and waited for an unknown woman to pick them up.

Stacks of cash tied with rubber bands were also shown in a separate video.

The benefit fraud gang made thousands of false claims for Universal Credit using either real people or hijacked identities and backed them up with an array of forged documents, including counterfeit payslips and fake GP letters in the largest prosecution of its type in English legal history.

Read the full story here ...

By Sarah Taaffe-Maguire , business reporter

Oil prices are sticking around $90 a barrel, slightly below the $91 cost of Monday but still higher than the six months since October. The latest high comes as a Ukrainian drone strike targeted Russia's third-largest refinery.

After nearly four months of falls, grocery business Ocado is the best performer of the morning.

Its share price is up 4.83%, the biggest increase among the 100 most valuable companies on the London Stock Exchange that make up the FTSE (Financial Times Stock Exchange) 100 index.

War in Ukraine and instability in the Middle East had been great news for arms makers. But there's a sense that the valuation of those companies may not be able to continue to rise as aerospace and defence company Rolls-Royce was the biggest loser of the FTSE 100 on Wednesday morning. Its share price fell 1.09%.

One pound buys €1.1675 and $1.2683.

By Ollie Cooper, Money team

Gym memberships can be steep. 

Industry giant PureGym told Sky News the average cost of its London gyms was around £32.32 per month. Outside of London it's around £23.30. 

If you're training in the capital, five years of membership will set you back nearly £2,000. 

So, in the long run, could you do it for less at home?

We enlisted Lee Mitchell, head personal trainer at Jogger.co.uk, to see if he could create a home gym for under £1,939.20 - the price of five years' membership at a London PureGym. 

We set him some criteria: we'd need a good range of equipment, including benches, dumbbells, cable machines and cardio machines - and at least some of it had to be brand new.

"A home gym setup can represent serious value over time, considering everything from commuting costs to the convenience of having your workout space readily available in the comfort of your own home," said Lee. 

But could he deliver on the challenge set?

What he bought

At the top of Lee's shopping list was a multi-purpose power rack that could double as a squat rack and smith machine.

"This equipment, although a larger investment, covers fundamental exercises for individuals at all fitness levels, making it integral to any home gym," he said. 

After a quick search, he found exactly what he was looking for in good condition on Facebook Marketplace. 

This cost him £250 - a good start, as this usually retails for around £2,000.

Next, Lee found a cable machine (£359.10 with new customer discount at Gym Master), a Spin bike (£219 at Fitness Superstore), a weight bench (£41.99 at Amazon) and a vertical leg press (£429 at Fitness Superstore) all brand new and well within budget.

"Certain items genuinely benefit from being sourced brand new, such as the cable machine (to prevent fraying cables for safety) and the vertical leg press (to ensure it's in proper working order, especially given the potential risks of a faulty machine)," Lee said. 

So far, we've got five items for £1,200.09. 

Lee picked up half of his total equipment brand new, but it was back to Facebook Marketplace for the rest. 

Having adjustable dumbbells maximises space (crucial for a home gym), and Lee was able to find a great set of two for just £200. They allow you to move from as little as 5kg all the way to 40kg. 

The current owner claimed to have spent around £300 when they bought them and insisted their condition was "like new".  

Next came an Olympic barbell and 100kg worth of weighted plates to go with it. 

Lee found exactly what he was looking for at a cost of £240. 

We're just a lifting platform away from completion now - which swiftly came in at £200. 

"In total, I spent just over an hour finalising my list of equipment, sourcing from various places including Facebook Marketplace, Amazon, Fitness Superstore and Gym Master," Lee said. 

He opted for a 50/50 split between brand-new items and second-hand products, "partially to prove that this is not all about bargain hunting pre-loved items".

What about space?

The obvious argument here is that it would take a significant amount of space to put all this (in some cases) shiny equipment. 

But Lee made his choices with that in mind. 

"I factored in that the average UK garage is typically 3x6m, a common size for gym conversions. 

"All the equipment I chose fit perfectly into a 3x3m space, allowing for ample "spreading out" room within a larger space," he added. 

Impressively, Lee managed to source eight key pieces of equipment for £1939.09 - which leaves us 11p to spare.

Use the form above to tell us your home gym hacks. 

Santander is offering a free four-year railcard to new current account holders aged between 20 and 25.

Santander Railcard holders get a third off standard fares in England, Scotland and Wales, plus money off London Underground.

It also comes with deals on holidays, restaurants and attractions. 

Customers need to act quickly if they want one - it's only available until 30 April. 

Here's what you need to know:

It is only available to new customers aged between 20 and 25 who open either an Everyday, Santander Edge or Santander Edge Up current account. 

In order to get the offer, you need to have paid in at least £500 to your Santander account by 14 May 2024. 

If you meet the eligibility requirements, the bank will send you a code to claim your railcard by the 31 July 2024. 

You'll also get an email to tell you it's arrived, and you'll find your code in the statements and documents section of your mobile app. 

Then just follow the instructions that come with it to claim your card. 

The bank has warned the number of railcards available is limited, so the offer could be withdrawn.

Every Wednesday we get Michelin chefs, top bloggers or critics to pick their favourite cheap eats around where they live and at home. 

This week, we're delighted to have Great British Menu queen Lisa Goodwin-Allen, executive chef of the Michelin-starred Northcote restaurant in Lancashire.

Hi Lisa, can you tell us your favourite places in Lancashire where you can get a meal for two for less than £40?

I love Jungle on the high street in Clitheroe. I go there a lot for brunch with my husband and my son. It's great value for money and just has a really cool, relaxed atmosphere, and they serve really tasty food. 

They have things like sweetcorn fritters with chilli jam and shakshuka with a falafel scotch egg on the menu.

The dishes always have a twist to them. It also feels great to be able to give back to the brilliant independents on the local high street.

What's your go-to cheap eat for a night at home?

A cheese toastie with tomato relish...

Tomato relish ingredients:

  • 25g onion, finely sliced
  • 1 garlic clove, grated
  • 250g good quality, soft, ripe plum tomatoes, chopped
  • 20g olive oil
  • 10g tomato puree
  • 50g tomato juice
  • 1/4 tsp red chilli, finely diced
  • 1 tsp lime juice
  • Good pinch of salt and sugar
  • In a medium sized pan, heat the olive oil and add the finely sliced onion
  • Season with salt and cover the pan with cling film or a lid
  • Cook the onion down until it is completely soft but with no colour
  • Once soft, remove the lid and continue to cook on a medium heat until the onion is nicely caramelised
  • Add chopped tomatoes, tomato puree, tomato juice, garlic and chili.

Ingredients for the cheese toastie:

  • 125g semi-skimmed milk
  • 15g egg yolk
  • 12g cornflour
  • 50g cheddar (grated)
  • 5g Tunworth cheese (cut into to chunks)
  • 4 slices of toastie bread
  • 50g cheddar to garnish 
  • In a small bowl whisk together the egg yolk and cornflour
  • Pour the milk into a medium pan, bring to the boil, and once boiling pour on to the egg mix, mix well then pour back into the pan
  • Cook on a medium heat, stirring continuously until the mixture thickens
  • Once thickened whisk in the grated cheese and Tunworth
  • Spoon the mix in semi spear molds (3cm) and freeze. If you don't have spear moulds, you can use an ice cube tray and fill half way up
  • Take one slice of bread and brush with melted butter on one side, place the buttered side of bread on to the toastie maker, place two domes of frozen cheese on to the bread in each triangle then place a slice of bread on top, brush with more melted butter, close the lid
  • Cook for 3-4 minutes until golden brown.
  • Remove then put a good spoon of tomato compote on top, cover with more grated black cow cheddar and finish with a drizzle of olive oil and a touch of salt.

Read all our Cheap Eats recommendations around the UK here ...

The restaurant run by MasterChef judge Monica Galetti and her husband David is closing its doors after seven years of business. 

Mere in Fitzrovia, London, will hold its last service on 16 April, according to a statement on its website. 

"It is with heavy hearts that we announce the closure of Mere restaurant- but we feel this is the right time after seven years," it read. 

"We want to take this opportunity to wholeheartedly thank Alastair Storey (owner of catering company WSH, which backed the restaurant) and everyone who has supported us and our loyal patrons and dedicated staff throughout this journey.

"To our customers we thank you for your loyal and joyous visits. We hope to raise one last glass together before we close." 

While it did not hold a Michelin star, the eatery had been recommended in this year's Michelin Guide for its South Pacific Island inspired dishes. 

The owners haven't given a reason for the closure, but it comes as the hospitality sector continues to struggle with rising running costs. 

A survey by UKHospitality, the British Beer and Pub Association, British Institute of Innkeeping and Hospitality Ulster recently found that a quarter of operators had no cash reserves left after years of economic challenges.

High mortgage costs have led a large chunk of UK homeowners to rent out their rooms in a bid to raise more cash.

More than one in 10 (12%) of people who own property in London have moved someone into their home to create additional income, according to a new report from Barclays.

The figure reveals the impact of the capital's soaring housing costs - across the UK as a whole, the proportion of people renting out rooms stands at 3%.

The Barclays report also reveals that 16% of people aren't confident they'll be able to meet their mortgage or rental payments.

Cost of living pressures and higher interest rates have taken a toll on borrowers in the past couple of years.

Last month we reported how there had been a jump in the number of properties falling behind with mortgage payments.

The owner of Slug & Lettuce and Yates's bars has revealed concern over its future as it looks to refinance more than £2bn in debts due next year, The Telegraph reports .

Stonegate - the UK's biggest pub operator with 4,500 venues - said in its interim report that a "material uncertainty exists" over whether it can continue as a going concern (a term meaning a business has financial stability).

If the company is unable to refinance its debts, it said it "may be unable to realise its assets and discharge its liabilities in the normal course of business".

Stonegate is owned by the private equity firm TDR Capital, which jointly owns Asda.

It also runs the Be At One and Popworld chains and the Craft Union pub brand.

At the end of the financial year, its debts were more than £3bn.

Some of this is linked to its buyout of rival pub chain Ei Group in 2019.

David McDowall, chief executive of Stonegate, struck a more upbeat note in comments to the Money blog, saying: "I am really pleased with the performance of the business in 2023, which included a sector-leading Christmas trading period. 

"We have delivered a rise in revenue and a significant increase in profitability. Our all-round performance exemplifies the strength and depth of the Stonegate estate, with our outstanding Craft Union and L&T divisions continuing to lead the way. This is testament to the hard work of our people and partners, but also to the success of our ongoing initiatives to increase profitability across our portfolio of brands and venue formats. 

"Our performance gives me real confidence in the future and excitement in seeing our strategy come to fruition. Notably our asset optimisation plan which makes sure we have the right pub in the right location, further profit improvement initiatives, and above all our efforts to continue to support the Great British pub. 

"With a summer of sport on the horizon, and the Euro's and T20 World Cup fast approaching, we are looking forward to building on this momentum in the months ahead. We have been very clear that we continue to work towards achieving our long-term balance sheet goals, with the successful refinancing of a portion of our estate in December marking a significant strategic step towards this."

A record number of council bosses are earning salaries of at least £150,000 , according to new data from a pressure group.

The Taxpayers' Alliance annual Town Hall Rich List says at least 3,106 people employed in local authorities in 2022-23 received at least £100,000 - an increase of 347 on the previous year.

Of them, at least 829 received more than £150,000, the highest number since the list began in 2007.

John O'Connell, chief executive of the TPA, said residents "can use these figures to ask whether precious funds are really going towards frontline services, or whether town hall bosses can get better value for money".

M&S is investing £1m to change the diet of its milk-producing herd of cows and reduce the amount of methane they create.

The supermarket chain said it would work with 40 M&S dairy farmers to remove a projected 11,000 tonnes of greenhouse gas emissions from the atmosphere annually.

The move will cut the carbon footprint of M&S's fresh milk products by 8.4%, the company said.

Britons are being urged to "stop and think" before dipping into their retirement pot early during "peak" withdrawals season over the next few months.

Investment platform AJ Bell said people typically access their funds at the start of the tax year when allowances are refreshed.

Its director of public policy, Tom Selby, said this can be a "perfectly sensible thing to do" if there is a "thought-through withdrawal plan" in place.

However, he warned Britons not to make a "rash decision".

"Taking money out of your retirement pot early or withdrawing too much, too soon could have disastrous consequences over the long term," he said.

AJ Bell has listed five reasons why people should "stop and think" before accessing their retirement pot early:

  • Early access increases the risk of running out of money in retirement and being left to rely solely on the state pension. For example, a healthy 55-year-old with a £100,000 pension pot who withdraws £5,000 a year could run out of funds by age 80 if their withdrawals increase with inflation;
  • Accessing retirement cash early could also see savers miss out on investment growth;
  • It will trigger the money purchase annual allowance (MPAA), which significantly reduces the amount you can save tax-free from £60,000 to £10,000;
  • Hiking withdrawals could impact sustainability. Persistent high inflation could impact those with a laid-out withdrawal plan and risk them running out of funds early;
  • Savers can pass on leftover pensions tax free if they die before the age of 75. AJ Bell says for those who wants to leave assets to loved ones, it makes sense to leave as much of your pension untouched as possible in order to minimise your tax bill.

Sky News is looking to speak with residents of shared ownership properties who have been impacted by rising service charges. 

Please reach out if you have been affected and are willing to tell us about your experience.  

Send us a message on WhatsApp or email [email protected] .

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Thailand leads push for 6-nation visa to lure moneyed tourists

THAILAND is steering an initiative for a joint-visa programme with countries that together hosted about 70 million tourists last year as Prime Minister Srettha Thavisin ramps up initiatives to attract more long-haul and high-spending travellers. 

Srettha – who’s pledged to elevate Thailand’s status as a tourism hotspot into an aviation and logistics hub – has discussed the Schengen-type visa idea with his counterparts in Cambodia, Laos, Malaysia, Myanmar and Vietnam in recent months. The facility is meant to ensure seamless mobility for travellers among the six neighbouring countries.

With most leaders positively responding to the single-visa concept, tourism-reliant Thailand aims to generate more revenue per traveller and cushion its economy from headwinds such as sluggish exports and weak global demand that’s hurt its manufacturing industry.

The six South-east Asian nations reported a combined 70 million foreign tourist arrivals in 2023, according to official data. Thailand and Malaysia accounted for more than half of the tally, generating about US$48 billion in tourism revenue.

The single-visa is the most-ambitious among Srettha’s lineup of tourism initiatives but targeted for the long-term. The industry has served the country well, accounting for about 20 per cent of total jobs and making up about 12 per cent of the nation’s US$500 billion economy. Barring the pandemic years, tourism has flourished and provided a cushion against a slump in manufacturing and exports, the traditional bulwarks of the economy.

The tourism industry is upbeat, with Marisa Sukosol Nunbhakdi, a former president of the Thai Hotels Association, saying “a common visa could entice long-haul travellers to make an easier decision”. The visa validity will need to be extended to 90 days from the usual 30-day period to make it attractive, she said. 

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Business insights centering on South-east Asia's fast-growing economies.

Srettha’s administration has set a goal of attracting 80 million tourists by 2027. Since taking power about seven months ago, his government has signed a reciprocal visa waiver deal with China – Thailand’s largest market for tourists – and offered temporary visa waivers for travellers from India, Taiwan and Kazakhstan. It’s also mulling a plan to open casinos inside large entertainment complexes.

If done right, the benefits of visa-free travel won’t be confined to tourism alone as ease of travel would be a boon for business travellers and trade, said Bill Barnett, managing director of hospitality and property consultancy C9 Hotelworks.

But a Schengen-type visa, which allows free travel around the border-free zone within Europe, may be an uphill task given Asean’s poor track record in expediting multilateral policy framework.

“Country by country seems to be the best way to do it,” Barnett said. “Bilateral agreements, where governments are leading the way for this type of thing, make a lot of sense as they are looking outward and not inward.”

For a joint visa scheme, approvals have to be coordinated and the absence of standard immigration criteria among participating nations, unlike the European Union, can pose challenges, according to Thitinan Pongsudhirak, professor at Chulalongkorn University’s political science faculty. Asean, as a grouping, is a divided body with a poor immigration record, he said.

With Srettha being neophyte in politics, he may lack the clout to push through the visa proposal, Thitinan said.

“All the various things he’s been trying to do, I see it as picking low-hanging fruits and picking fruits off the ground,” Thitinan said. “Sometimes fruits on the ground are rotten.” BLOOMBERG

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Thailand leads push for six-nation visa to attract more tourists

Plan could encourage more business travelers and trade.

Tourists visit Wat Arun Ratchawararam Ratchawaramahawihan in Bangkok in January.

Thailand is steering an initiative for a joint-visa program with countries that together hosted about 70 million tourists last year as Prime Minister Srettha Thavisin ramps up initiatives to attract more long-haul and high-spending travelers.

The plan is meant to ensure seamless mobility for travelers among the six neighboring countries.

With most leaders positively responding to the single-visa concept, tourism-reliant Thailand aims to generate more revenue per traveler and cushion its economy from headwinds such as sluggish exports and weak global demand that’s hurt its manufacturing industry.

The six Southeast Asian nations reported a combined 70 million foreign tourist arrivals in 2023, according to official data.

Thailand and Malaysia accounted for more than half of the tally, generating about $48 billion in tourism revenue.

The single-visa is the most-ambitious among Srettha’s lineup of tourism initiatives but targeted for the long-term.

The industry has served the country well, accounting for about 20% of total jobs and making up about 12% to the nation’s $500 billion economy.

Barring the pandemic years, tourism has flourished and provided a cushion against a slump in manufacturing and exports, the traditional bulwarks of the economy.

Prime Minister Srettha Thavisin poses for photographs with visitors during an event to welcome inbound tourists from China at Suvarnabhumi Airport in Bangkok on Sept. 23, 2023.

The tourism industry is upbeat, with Marisa Sukosol Nunbhakdi, a former president of the Thai Hotels Association, saying "a common visa could entice long-haul travelers to make an easier decision.” The visa validity will need to be extended to 90 days from the usual 30-day period to make it attractive, she added.

Srettha’s administration has set a goal of attracting 80 million tourists by 2027. And since taking power about seven months ago, his government has signed a reciprocal visa waiver deal with China — Thailand’s largest market for tourists — and offered temporary visa waivers for travelers from India, Taiwan and Kazakhstan.

It’s also mulling a plan to open casinos inside large entertainment complexes, and event-based tourism will help the country generate more revenue.

If done right, the benefits of visa-free travel won’t be confined to tourism alone as ease of travel would be a boon for business travelers and trade, according to Bill Barnett, managing director of hospitality and property consultancy C9 Hotelworks.

But a Schengen-type visa may be an uphill task given ASEAN's poor track record in expediting multilateral policy framework and the group’s standing as a talk shop.

"Country by country seems to be the best way to do it,” Barnett said. "Bilateral agreements, where governments are leading the way for this type of thing, make a lot of sense as they are looking outward and not inward.”

For a joint visa plan, approvals have to be coordinated, and the absence of standard immigration criteria among participating nations, unlike the European Union, can pose challenges, according to Thitinan Pongsudhirak, professor at Chulalongkorn University’s political science faculty.

ASEAN, as a grouping is a divided body with a poor immigration record, he said.

With Srettha being a neophyte in politics, he may lack the clout to push through the visa proposal, Thitinan said.

"All the various things he’s been trying to do, I see it as picking low-hanging fruits and picking fruits off the ground,” Thitinan said. "Sometimes fruits on the ground are rotten.”

Tourists visit Wat Arun Ratchawararam Ratchawaramahawihan in Bangkok in January. | Bloomberg

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Spain will scrap 'golden visas' that allow wealthy non-EU residents to stay if they buy real estate

Associated Press

MADRID – Spain's government said Monday it plans to scrap so-called “golden visas" that allow wealthy people from outside the European Union to obtain residency permits on investing more than half a million euros (dollars) in real estate.

Socialist Prime Minister Pedro Sánchez said his minority coalition government would study the reform in the weekly Cabinet meeting Tuesday.

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Speaking Monday, Sánchez said the reform was part of the government's push to make housing “a right, not a speculative business.”

The government says some 10,000 such visas have been issued since the measure was brought into law in 2013 by a previous right-wing Popular Party government as a means to attract foreign investors.

“Golden visas” are strongly criticized for spurring property price hikes and speculation in the housing sector. Soaring house prices have long been a major problem for many Spaniards, particularly in the country’s major cities.

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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    E2 Visa Business Plan Defined. An E2 Treaty Investor Visa is a nonimmigrant visa which allows a foreign investor who is a national of an E2 treaty country to make a substantial investment in a new or existing U.S. enterprise and go to the U.S. to direct and develop this business. An E2 Business Plan is a document that supports your E-2 Treaty ...

  2. L-1 & E-2 Visas: The Need of a Immigration Business Plan

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  3. E2 Visa Business Plan (What to Include)

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    E-2 Visa Business Plan Writing. The E-2 Treaty Investor Visa, more commonly called the E-2 visa, is the visa category most relied upon by individuals that purchase or create a business in the United States. If you're planning to relocate to the US to work hands-on in this business, it's likely you have either received or are seeking E-2 ...

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  21. How To Prepare The Business Plan For Your Visa Application

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  22. Innovator Founder Visa Business Plan

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  24. Will Visa Be a Trillion-Dollar Stock by 2035?

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  25. Australia's Migration Strategy: New visa criteria tougher for

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  26. Business Plan Assessment

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  27. Money blog: MasterChef judge Monica Galetti closing restaurant

    Spain to scrap 'golden visa' scheme for non-EU citizens in blow to British emigrants. Spain is planning to scrap a "golden visa" scheme that grants residency rights to foreigners who make large ...

  28. Thailand leads push for 6-nation visa to lure moneyed tourists

    It's also mulling a plan to open casinos inside large entertainment complexes. If done right, the benefits of visa-free travel won't be confined to tourism alone as ease of travel would be a boon for business travellers and trade, said Bill Barnett, managing director of hospitality and property consultancy C9 Hotelworks.

  29. Thailand leads push for six-nation visa to attract more tourists

    Bloomberg. Apr 8, 2024. Thailand is steering an initiative for a joint-visa program with countries that together hosted about 70 million tourists last year as Prime Minister Srettha Thavisin ramps ...

  30. Spain will scrap 'golden visas' that allow wealthy non-EU residents to

    This lifetime 2TB cloud storage plan costs less than 15 months of Dropbox at $150. Business. Spain will scrap 'golden visas' that allow wealthy non-EU residents to stay if they buy real estate.