case study website development

How to write the perfect web design case study to win more clients

An immersive digital portfolio is the key to landing new clients. Learn how to show off your skills with a winning web design case study.

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A design portfolio without case studies is like a movie with no dialogue — visually present but lacking the substance needed to convey its full meaning.

Dialogue and case studies both communicate meaning. Without dialogue, audiences struggle to understand a film’s plot, characters, and themes, similar to how clients will struggle to understand the problem you solved, your design process, and the impact of your work without a thorough case study.

When you’re competing against other designers for a project or role, a well-written web design case study sets your portfolio apart , showing potential clients what you’ve done and what you’re capable of.

What is a case study?

A case study is an in-depth investigation into a person or group of people, a situation, event, or a product. A web design case study is a visual and textual analysis of a successful web platform, landing page , website design, or other web-based product. These types of case studies can be physical documents, but they’re often digital: PDFs, infographics, blog posts, or videos. Screenshots are an essential component, as are wireframes and mockups. But a robust web design case study also features detailed written explanations.

These visual and written elements work together to create a comprehensive assessment of the design process from start to finish, including the challenges faced, the solutions implemented, and the results achieved.

5 benefits of web design case studies

Now that we’ve touched on how case studies sell prospective clients on your work, here are a few other benefits of adding web design case studies to your portfolio website:

1. Demonstrate expertise

Case studies are a powerful marketing tool for designers to demonstrate their capabilities to potential clients or employers. A good web design case study showcases your skills and expertise in solving complex design problems.

2. Build credibility

In case studies, designers often include the name of the business, client, or project they’ve worked on, building credibility by providing real-world examples of their past work. You can even add testimonials and reviews to highlight positive feedback directly from those you’ve worked with.

3. Inspire future projects

Examining and analyzing your own work can inspire your next website build — maybe you’ll try one of the layouts that was nixed for this project or center the next design around an element you ended up loving. It also provides guidance and best practices for design projects, setting the bar for innovative design.

4. Encourage personal growth

Writing an investigation of your own design portfolio pieces after completing a project provides an excellent avenue for self-reflection. Reflecting on past projects, the struggles you’ve faced working on them, and what you’ve learned from the process will help you identify your strengths as a designer and areas of improvement to work on.

5. Improve communication

Presentations of your own work don’t just communicate the design process, decisions, and outcomes to clients. They also speak to stakeholders, including clients, team members, and management. A well-written case study illustrates a designer’s ability to effectively communicate complex design ideas and concepts, and writing it will improve your communication skills and offer insight into how effectively you work and collaborate with others.

What makes an effective web design case study?

A web design case study describes the process you took to solve a challenge with a particular web design project. A successful case study features a notable client project, a well-written narrative structure, and an engaging visual design.

Think of it as a story with an identifiable beginning, middle, and end. Throughout the story, show clients your approach to successful web design — the problem, the research you did to prepare for the project, the steps and iterations you completed throughout the process, and the final results you delivered. This narrative structure helps clients understand the project’s evolution and details your design process, making it key to an effective case study.

Case study curation and criteria

We’ve covered the basics of what a good case study looks like. But how do you determine which projects to include? If a project meets all the following criteria, it’s a good candidate for a detailed case study.

Is it relevant to the future projects you hope to explore?

If there’s a type of project you’ve completed in the past that you’d like to avoid in the future, that particular portfolio piece might not be a great option for a case study. You’re not just trying to sell yourself to clients — you’re trying to land jobs you actually want to do.

Does it have a defined initial problem?

Web design projects often arise as a result of a problem. These projects are perfect for case studies because the product design goes beyond appearance and functionality. Here are some of the issues your designs might solve:

• Poor user experience: To create a smooth, enjoyable experience for users, user experience (UX) design focuses on identifying and solving issues that cause frustration, confusion, or difficulty while using an app or a website, such as confusing navigation, misleading icons, or slow load times. Addressing these challenges lets you showcase your understanding of your target audience’s needs and demonstrates your ability to apply your creative and technical skills to solve them.
• Low search engine ranking: Redesigning a website with search engine optimization (SEO) in mind will improve its ranking in the search engine results pages, and you’ll have metrics to include in your case study to quantify the claims you’re making.
• Inconsistent branding: Brand design is a massive part of a company’s identity. A lack of alignment between the logo, colors , and other visual elements of a brand’s identity and its digital assets reflects negatively on the company, leaving customers with more questions than answers about who’s behind the brand. Good web design can bring a sense of cohesion to the company’s digital products, an achievement you can speak to in your case studies.

Does the outcome deliver measurable success?

Good design is subjective, but the best projects for case studies have data to show how successful they are. Search engine ranking is one example. You might also highlight impressive metrics for user engagement (bounce rate, time spent on the site), conversion rate (the percentage of visitors who make a purchase or fill out a form), or web traffic (the number of visitors to the website).

Is the project visually suitable for presentation?

When preparing a web design case study, consider the various formats it can be presented in, such as a video, static webpages, or interactive web content.

Selecting projects that fit your chosen presentation format is essential to showcasing your web design skills. As a web designer, it’s a given that whatever you’re presenting to potential clients needs to use thoughtful, aesthetically pleasing designs.

Design for display

There’s no single right way to present a case study. What’s most important is that your case study tells the story of the journey from an initial problem or idea to a finished product that meets the client’s needs.

A minimalist design will help you achieve this goal. But don’t confuse minimalist with boring. You can (and should) get clever with the presentation. Instead of using basic screenshots, for example, consider exhibiting your work in modern frames with immersive features. Or display screenshots of the product in its natural habitat. Webflow designer Karen Huang uses a digital screen in this user experience case study to feature a screenshot of the user interface (UI) on a smartphone screen just as users would experience it:

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How do you structure a case study?

The contents of every web design case study will vary, but they should all follow this basic structure:

1. A challenge

Start your case study with an introduction to your client and the problem your design solved. Include details about the project’s context, goals, and constraints. This section sets the stage for the rest of the case study and ensures the readers clearly understand what the project — and your solution — is all about.

2. A solution

Detail your approach to solving the challenge introduced in the previous section. Include information about your research, its methodology, and the data you gathered to develop your solution. Focus on your skills, not diagnostics — this is the place to showcase your intelligent approach, reasoning, and innovative ideas that ultimately resolve the challenge.

For this section, it’s helpful to break each key resolution into separate paragraphs and introduce images in chronological order to detail your design process. Screenshots of wireframes and strategy phases will paint a vivid picture of the project’s journey.

If you face any challenges or roadblocks while designing your solution, discussing them provides insight into your problem-solving skills and shows potential clients how you overcome difficulties. End this section with multiple pictures of the final product, and be sure to include a direct link to the project for potential clients and employers to peruse.

3. The impact

This section is where you’ll highlight metrics and data that back up the project’s success. Leverage metrics, user feedback, or whatever data is available to illustrate how your solution solved your client’s challenges and achieved the project’s goals. You can also include information about the potential longitudinal impact of your work and future opportunities for the project.

4. Key quotes

A case study is a perfect place to share client testimonials and add quotes from team members to help readers learn what the experts behind the project think about the build. Get creative but use quotes sparingly, sprinkling them throughout the case study to support the image or project stage the quote relates to.

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• Web Development

Top Website Development Case Studies 2024

Home Blog Web Development Top Website Development Case Studies 2024

In my opinion, website developers can show new clients that they can create successful projects using case studies, which is a great concept. One of the most challenging tasks a designer has to do is win over potential clients' trust and confidence. If the clients have never worked with you, they can hesitate to give their project to an unknown person or organization. Clients feel assured that this team has the skills to complete projects successfully when past project achievements are displayed. This case study on web application development can also help the website developer gain credibility by demonstrating their abilities and the benefits they offer to companies.

Make sure you take the required actions to reassure them that your design will be aesthetically stunning and advantageous to their business to gain their trust. So, let's discuss more about website development case studies   with their examples to get a better understanding of website development. So, let's dive in.

What are Web Development Case Studies, and Why are They Important?

A website development case study outlines your steps to overcome an obstacle on a specific project. A noteworthy client project, a carefully created narrative structure, and an eye-catching visual design are all characteristics of an excellent case study. By showcasing the success of prior projects, case studies can help establish trust with potential clients and convince them that the website development team has the knowledge and experience necessary to provide excellent outcomes. Because they can observe the success of the team's work with other firms, they can also establish credibility and trust with new clients. The online Web Developmen t courses with certificates demonstrating the developers' abilities and expertise and the value they can provide to a company could help bring in new customers.

Web Development Case Studies

So here are the top 10 web   development case study examples mentioned below:

Case Study 1: Improving conversion Rates with e-commerce Redesign:

Redesigning its e-commerce platform was one way an apparel store tried to increase online sales. With user research and UX/UI optimization, the new design expedited checkout and made browsing easier. The website's user-friendly interface and adaptability to mobile devices received good feedback, leading to a 30% boost in conversion rates. If you want to learn this skill, then you can take advantage of the best Full Stack developer course .

Case study 2: Optimising the scalability of SaaS platforms:

Software as a service (SaaS) company experienced performance problems as its user base increased. The platform gained increased scalability and reliability by optimizing code efficiency and using cloud-based infrastructure. Improved customer satisfaction and retention resulted from a 50% reduction in load times and nearly complete removal of downtime.

Case study 3: Healthcare portal for patient management:

A healthcare provider for communication and patient management requires a complete portal. The case studies web development team created a secure platform that enabled patients to make appointments, view medical records, and securely connect with healthcare providers. Better patient satisfaction, shorter wait times, and simpler administrative duties were all made possible by the portal, enhancing operational effectiveness and health outcomes.

Case study 4: Blockchain-powered voting mechanism for transparency:

A government organization intended to improve security and transparency by updating its voting technology. The development team put in place a blockchain-based web application for reliable and secure electronic voting. Using cryptographic encryption and decentralized verification, the voting process was made more publically trusted, and tamper-proof vote records were ensured.

Case study 5: Chatbot integration for customer support:

An online retailer aimed to increase response times and customer service effectiveness. They automated common queries and gave consumers immediate support by incorporating an AI-powered chatbot into their website. Due to the chatbot's capacity to interpret natural language and availability around the clock, customer wait times dropped by 60%, increasing customer satisfaction and encouraging repeat business.

Case study 6: Service finder app based on geolocation:

A nearby service provider wished to establish more efficient connections with nearby clients. The development team created a geolocation-based online application that lets users search for services in their area, read customer reviews, and make online appointment bookings. The user-friendly interface and precise position monitoring resulted in a 50% rise in service bookings and client satisfaction.

Case study 7: An educational gamified learning platform:

An educational institution aimed to increase student engagement and interaction with the subject matter. By incorporating gamification components like badges, progress tracking, and quizzes, the web development team was able to change the traditional method of education into an engaging and fulfilling one. Academic performance and motivation improved due to a significant increase in student engagement and retention.

Case study 8: For cross-platform compatibility, use a responsive web application:

Access to investment tools and resources across devices was a goal for a financial services company. The development team skillfully developed a web application that flexed to fit different screen widths and OS versions. Encouraging accessibility and user happiness, clients could now monitor changes in the market and manage their portfolios on PCs, tablets, and cell phones.

Case study 9: Custom CMS implementation for content management:

A content management system (CMS) adapted for a media company's unique editorial workflow and publishing requirements was necessary. The web development case study team designed a unique content creation, editing, and scheduling tool. Now that writers and editors can work together more effectively, content output and quality have increased by 40%.

Case study 10: Community engagement platform development:

A charity organization requires a digital platform to help with volunteer organizing and community involvement. With features like discussion boards, volunteer sign-up forms, and event calendars, the web development team produced an easy-to-use portal. The platform encouraged community members to collaborate and participate more, which improved event attendance and created a stronger sense of community.

The Knowledgehut Web Development courses online with a certificate will help you gain access to profitable career opportunities. With the help of our in-depth case studies, you can delve deeply into real-world situations and gain the practical skills necessary to succeed in the fast-paced web development industry. Get hands-on expertise, prove your knowledge with a degree, and advance your career. Enrol in our courses now to start your journey to success in the digital world.

To sum up, these case studies on website building demonstrate the wide range of difficulties and solutions found in the digital world. Every project, from instructional websites to e-commerce platforms, reflects the value of user-centric design, flawless functionality, and clear communication. Using strategic planning, systematic development, and continuous optimization, enterprises can accomplish their goals and expand their online presence. These website development case studies also highlight the value of creativity and adaptation in changing user habits and technology advancements.

Organizations could keep a competitive edge and provide their audiences with outstanding digital experiences using modern technology and best practices. Ultimately, in today's competitive online market, these case studies for website development provide insightful information to developers and organizations looking to build robust, user-friendly websites that generate engagement and provide tangible benefits.

Frequently Asked Questions (FAQs)

The web development case study often shows difficulties in meeting deadlines, limiting scope creep, ensuring cross-browser compatibility, enhancing site speed, fixing security flaws, and keeping up with rapidly changing technologies. Furthermore, difficulties with cooperation and communication between stakeholders and team members are often highlighted.

Vadiance set out to sell its special water supplement online through an e-commerce website to enhance people's quality of life by fostering inner harmony and balance. They generated traffic to their poor website design.

It offers advice on best practices, suggestions to improve reliability and security, and an understanding of the underlying causes and contributing aspects of previous incidents.

Sachin Bhatnagar

With 20+ yrs of industry experience in media, entertainment and web tech, Sachin brings expertise in hands-on training and developing forward-thinking, industry-centric curricula. 30k+ students have enrolled in his tech courses.

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Case Studies

Our work in action.

Explore our web design case studies to see how we craft custom sites that look great, perform well, and drive serious results.

Engaged Sessions

Retail & products.

Blenz needed a fresh new website to reflect their updated branding, and to help customers more easily find their way to online orders, app downloads, and perks.

A new web design with vastly improved structure and navigation help BC Dairy’s different audiences discover their array of tasty content.

Our website redesign helped SISU’s visitors quickly and easily find where to buy their products, while showcasing their wellness blog as a resource.

Travel & Tourism

Tourism cowichan.

Tourism Cowichan needed a new website to get visitors excited about all this earthy, welcoming region has to offer. This project required a strong architecture with emphasis on featured and related content, for easy browsing and content discovery.

Organic Search Traffic

Professional services.

MISIM needed a brand new website to showcase their complex offering and vast experience – and they also needed cohesive brand strategy to make their digital presence stand out.

CRAFT Beer Market

Our tantalizing website redesign helped CRAFT Beer Market achieve huge increases in their search traffic, impressions, and page speeds.

Pacific Public Health Foundation

PPHF’s resource and campaign content had become difficult to navigate. They needed a full website redesign to improve site architecture and content discoverability – and on a short timeline.

Engineering & Construction

Highline forming.

Highline Forming needed a polished, professional new website with significantly deeper content to help them stand out in a highly competitive industry and region.

This new website was focused on helping SHARE capture their rebrand, expand their offering, and make their content more conversational.

Tourism Prince Rupert

This redesign helped Tourism Prince Rupert earn significantly more search traffic and engagement, while making it easier for their team to manage their ever-evolving content

Technology & Investment

Sandstorm gold royalties.

Sandstorm Gold needed a complete redesign to increase investor appeal. We designed and built multiple new custom features to give the site engaging movement, and help drive content discovery.

Outward Bound Training Academy

Outward Bound’s outdoor training academy had grown too big for their main website, and needed a home of its own. We designed an all-new website to showcase their programs and courses.

Research & Education

MIRA’s high volume of resources had outgrown their old site. They needed a full redesign to drastically reorganize all that content around multiple newly clarified audiences – while meeting high accessibility standards. 

Average Engagement Time

Backpack buddies.

Backpack Buddies needed a full redesign to help their organization raise awareness, and to significantly improve their visual storytelling to create that emotional connection needed to drive donations.

Donation Rate

Bc burn fund.

The BC Burn Fund had a heavily outdated website that was difficult to use, and failed to capture their important programs and services. They needed a massive redesign to help drive awareness, attract donors, and support campaigns – starting with proper brand guidelines.

Bounce Rate

PCRS needed a redesign to make their website much easier to search and browse, to help make their critical services more accessible to vulnerable communities with limited online access.

More Website Users

Lgm financial services.

LGM needed a website redesign to showcase their new products and services, and bring their rebrand to life. Our project helped them drive traffic, boost engagement, and speed up their site.

Health & Wellness

We designed an all-new website for BRIA to launch their new virtual mental healthcare service for women and start building their patient list.

This brand new web design helped Nexii double their search traffic and content views, and drastically increase website visits from their U.S. audience.

Under the Same Sun

Under the Same Sun needed a fresh website that could better convey their impact and tell their story, to help drive awareness and – ultimately – donations.

Our website redesign helped RCBC organize their massive volume of important resource content for multiple competing audiences, while making it easier for their team to keep content up-to-date.

Sandbox Royalties

Sandbox Royalties needed a brand new website to launch their company into the market, and immediately begin to attract investors. It had to be uncomplicated yet highly professional.

Circular Materials

This huge website redesign project required organizing a vast amount of content for multiple audiences into an efficient architecture, building a highly usable backend, enabling tailored user experiences by location, and supporting two languages – all on a tight turnaround.

Pages Viewed Per Session

Lindome structures.

Lindome needed a major website redesign to properly showcase their product library and accessories, to help facilitate lead generation and conversions. We went with a bold, visual design to showcase real life applications of their structures.

Faster Page Loads

Delta-q technologies.

We crafted a new web design for Delta-Q to help them showcase their innovative solutions and capabilities, and deepen their company storytelling, while drastically improving visitor engagement.

Engagement Rate

Horizon copper.

Horizon Copper needed a spacious new website to showcase their brand, while making it easier for investors and the public to find critical information about their asset portfolio.

Kitimat Bound

Our brand new website for Kitimat Bound helped capture the region’s breathtaking natural beauty and entice travellers, as evidenced by the rapid climb in search traffic and engagement each month since launch.

Canada’s Placemaking Community

The all-new website we designed for CHCI’s Placemaking Community find its audience, so the organization can share resources and showcase community projects to make others want to get involved.

Mobile Traffic

Yvr art foundation.

The clean, welcoming new website we designed for the YVR Art Foundation helped them double their traffic and on-page engagement, significantly increasing their reach about opportunities and exhibits.

Western Stevedoring

We crafted a new website structure and design for Western Group and its two divisions. The new sites are straightforward for their customers to use, while broadening their company story.

Equinox Gold

A clean, uncluttered design helped Equinox Gold showcase investor information about their mining portfolio, and while keeping the public informed about their responsible practices.

Conversion Rate

Surrey hospitals foundation.

Our total website redesign for Surrey Hospitals Foundation helped them showcase their rebrand, deepen content about their community impact, and drastically increase website traffic and conversions.

Longer Sessions

Summ foods.

The new website we designed for SUMM! Foods helped them better tell their heartwarming brand story, and to achieve huge improvements in their website engagement.

Able & Howe

Our design project for Able & Howe was focused on helping them reposition their brand, deepen their content, and highlight their unique business approach.

BuilderWorks

Our fresh web design helped BuilderWorks achieve impressive page speeds and a high conversion rate right after launch.

Smart, Savvy + Associates

We crafted a new website to help Smart, Savvy capture their recent rebrand, and to create a more usable experience for their two distinct audiences.

CHBA BC Education

We built a brand-new website for CHBC BC to house their high volume of educational content, driving significantly more organic search content within a few months after launch.

This redesign helped Vivreau dramatically increase search traffic and engagement, while showcasing their product offering and environmental impact.

Braintrust Group

We redesigned Braintrust Group’s website to create a more welcoming, motivating user experience that would improve their conversion rate – and it worked.

We redesigned MRS Lumber’s website to create a much more usable product catalogue, drive more traffic, and to improve sales.

TreeFree Sourcing

Tree Free Sourcing had a tiny website, so we crafted a new design that would help them deepen their content, showcase their B2B offering, and drive sales.

Website Users

Four points insurance.

Four Points Insurance needed to move their commercial offering to its own domain. We designed a new website that earned huge traffic, engagement, and page speeds right after launch. 

Miracon Development

Our ongoing partnership with Miracon resulted in not only a fresh website for their business, but also several sub-sites for their new developments and  massive monthly leaps in traffic and conversions.

This redesign project was about helping Stanscott distinguish their product portfolio from the parent company, and highlight opportunities for potential clients in the Caribbean and beyond.

ISS Language and Career College

As part of our ongoing partnership with ISSofBC, we redesigned the website for their Language & Career College to create a welcoming experience with clear paths to their many language programs and services.

Centre for Brain Health

The UBC Centre for Brain Health creates a massive amount of important content, and it was our job to help them organize it into a well-structured new website.

A Better Life

A Better Life Foundation needed a website redesign so they could better communicate their meaningful work, create community connections, and drive their digital campaigns.

Beacon Group

The new website we designed for Beacon Group involved a total brand reinvention and improved content strategy to showcases their unique approach to consulting

Fraser Valley Conservancy

We crafted a new website for Fraser Valley Conservancy to help them tell their story, clearly convey their impact, and better engage with potential donors.

Spur Communication

Spur Communication had grown way beyond their one-page website, and hired us for a redesign that included deeper content and a custom Shopify theme for an all-new digital downloads store

BC Non-Profit Housing Association

We redesigned the website for the BC Non-Profit Housing Association help make their valuable resources much more easily discoverable, while aligning with a recent rebrand.

Centre for Advancing Health Outcomes

Our website redesign helped CHÉOS boost search traffic and engagement, and drastically improve the organization of their critical health research content.

Naturally:Wood

The new Naturally:Wood website was a huge challenge that we enjoyed: folding two large, resource-heavy sites into one usable structure and rebranded design.

Forestry Innovation Investment

The new website we crafted for Forestry Innovation Initiative helped them significantly improve their page speeds, engagement, and traffic – but most importantly, it made it easier for their team to manage their content.

DeMello Spirituality Center

We redesigned the DeMello’s Spirituality Center’s website to refresh the user experience, and to improve content discoverability.

Avg. Conversion Rate

Northwest bc recruitment.

This project was a joint venture for several communities that needed an engaging and interactive website experience to showcase jobs and regional attractions in Northwest BC.

Search Traffic

The CTN needed a new website to help their underserved audiences access vital resources and information. Our design helped them increase search traffic and engagement, too.

North Vancouver Chamber

This fresh web design helped the North Vancouver Chamber achieve a huge increase in conversion rate, as well as improved on-site engagement.

Marion Scott Gallery

Marion Scott Gallery has showcased contemporary art from Northern Canada since 1975.

One World Education

One World Education helps learners of all ages develop critical thinking and writing skills.

Semios tasked us with a full website redesign for their global expansion, to facilitate improved navigation and deeper content about their expanding capabilities.

Barbican Property Management

Barbican Property Management needed a new website to improve their content and search capabilities for potential tenants browsing hundreds of residential and commercial properties.

BBS Pro needed our help to drastically improve the usability of their technical product catalogue, while increasing traffic, engagement, and page speeds

Conversions

Envisio came to us looking for a a total website overhaul to reflect their visual rebrand. At the same time, they wanted to improve their storytelling, SEO, and conversions.

Binnie’s website redesign was about reflecting their rebrand, deepening their content, and demonstrating their impressive experience and capabilities to both customers and potential recruits.

Adrenaline Tattoo Studios

We crafted a highly visual website for Adrenaline Studios, improving their storytelling content while increasing their search traffic and engagement.

Archetype Glass

Archetype hired us to create a polished new web design to match their premiere products, plus a complex product catalogue and tiered content filtering.

The new website we built for PHS helped them better convey their vital community services for donors – and drove a massive conversion rate increase.

Faster Loads

Bright health.

This redesign was a fun challenge involving a complete rebrand and name change, deepening content while reducing clutter,  and creating micro-sites for products. The new site more than doubled their organic search traffic.

Kenorah’s website redesign was all about better showcasing their breathtaking dream-home projects through a more visual experience, while amplifying their intimate process to help potential clients fully envision the smooth work and results.

RDH Building Science

RDH tasked us with a full website redesign to migrate three sites into one interface, while keeping the content from three blogs  and their services clean and usable for distinct audiences.

Repeat Visitors

Quantum matter institute.

We were thrilled to help the Quantum Matter Institute with a complete redesign of their content structure and site design, to organize a vast volume of content into a usable experience.

One Coffee hired us for a website redesign to reflect their products’ new look, and to deepen their content for improved SEO. We also helped them significantly boost page speeds.

We designed an all-new, strategic website to help Herstasis™hit the market running, raise awareness, attract investors, and build an audience ready to use their product.

Host Defense

Host Defense needed an all-new website to launch their brand in Canada, with a shoppable product catalogue and ample educational resources for existing and potential customers.

Secure IT Systems approached us about a redesign to create a deeper website experience that accurately showcases their capabilities, and feels as professional as their customer care.

CooperTree Analytics

CopperTree needed a fresh web design and structure to make their high volume of technical information easier to digest, while building out stronger areas for their trust and credibility content.

Softlanding

Softlanding’s website redesign was all about improving their complex user experience, especially navigation. At the same time, we improved their conversion rate, engagement, and site speed.

The new website we crafted for Botanica was focused on helping users find content quickly and effortlessly, and communicating their dedication and commitment to wellness while boosting SEO, conversion rate, and mobile performance.

Neighbourhood Small Grants

Neighbourhood Small Grants needed a total website redesign to deliver more customized multilingual audience experiences, and to capture their exciting rebrand.

The Dakeryn group of companies needed a fresh website to add more depth to their content, flesh out their product directory, and build up their sustainability storytelling.

The Sound came to use for a full revamp of their user experience, needing more content for SEO, improved content discovery, and a much stronger and easier-to-manage CMS.

Equinox Gallery

We crafted a new website for Equinox Gallery to recreate the in-person experience through clean, minimal design and new areas for content discovery and virtual viewings.

Longer Mobile Visits

Population Health Research Institute needed a full website redesign to help make their huge volume of critical research content much easier to search and explore.

Tourism New Westminster

Tourism New Westminster serves both tourists and residents, so they needed a total redesign to make all of their local content more visually appealing and browsable to help drive business.

Inclusion BC

Inclusion BC tasked us with designing a highly usable and welcoming new website to help their audience find critical resources and opportunities.

BluEarth Renewables

The fresh website we built for BluEarth Renewables boasts an exceptionally strong information architecture and navigation, with clear paths to key content for each of their many diverse audiences.

Tourism Langley

Tourism Langley wanted a custom web design focused on rich photography, with a powerful user experience tailored to helping people quickly find events, guides, and local tips to get them excited about the township.

Stella Custom Glass Hardware

Stella Custom Glass Hardware needed their new website to be rooted in a quick, intuitive mobile experience, to help their B2B audience find parts and specs while working on job sites.

The Nature Trust of BC

The Nature Trust of British Columbia needed a new web design to better tell their brand story and the value of their work, to help drive conversions.

First Nations Summit

The First Nations Summit needed a brand new website to make information, tools, and resources about the BC treaty process more accessible.

Our years-long partnership with ISSofBC has included two full redesigns of their main site, as well as building separate sites for their services and programs.

Pacific Centre for Reproductive Medicine

Another long-time partner, we’ve worked with PCRM through redesigning and expanding their website as their business has grown to include new locations and services.

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5 inspiring web design case studies

A good case study makes for a top calling card; check out these examples.

The reality of web design is that once you've finished a project, you hopefully move straight onto the next one. However, every site you deliver is an essential portfolio piece that demonstrates your skills and abilities, and while you'll usually want to link to your recent work on your site, it pays to do the job properly.

Rather than simply grabbing a screenshot of a landing page and a link and adding it to your online portfolio, writing up an engaging case study on your work can be a lot more worthwhile. Case studies don't need to be lengthy essays; they just need to give readers a taste of your process and provide some insight into the challenges you've faced over the course of a web build and how you solved them. 

They're a great way to let potential clients know how you work, and they can also provide inspiration for other designers and developers; here are five of our favourite recent examples. Make sure you also check out our top web design tips .

• How to write engaging case studies for your portfolio

01. Museum of Science and Industry of Chicago

For a really inspiring case study, it's hard to beat DogStudio's extensive piece chronicling its work for the Museum of Science and Industry of Chicago. The museum is a vast and highly respected American institution, and you can't help but get the impression that DogStudio was punching well above its weight when it won the commission to rethink and revamp its web platform, but as this case study reveals, it carried the job off with aplomb.

Packed with revealing wireframes, imagery and animations, it's a fascinating insight into a massive and challenging build that had to cater for more than five million online visitors wanting to do everything from buy tickets through to figuring out where to park and finding information about individual exhibits. 

02. National Geographic: A Bear's-Eye View of Yellowstone

Sometimes it's better to show rather than tell. For this captivating look at Yellowstone National Park as seen by four bears fitted with camera collars and GPS, Hello Monday had a wealth of footage, data and expert analysis to work with. And rather than go into dry details of how it fitted everything together, it keeps things brief in its case study , providing a short outline of the project and deliverables before moving on to an entirely visual essay that demonstrates just how much work went into creating this digital feature.

As well as a good helping of footage and screenshots showcasing what the site's all about, what we really love about this study is a section dedicated to how Hello Monday stamped its own personality on the project, breathing extra life into the feature with animation, watercolour illustrations and pencil-drawn portraits of each bear.

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03. Once Upon a Time in… Hollywood

Currently doing big business at the box office, Quentin Tarantino's Once Upon a Time in… Hollywood is a love letter to 1960's cinema that recreates its era with Tarantino's typical attention to detail. And to create an online presence that captured the feel of 1969 Hollywood as well as the film, LA agency Watson went the extra mile to create a digital magazine that feels like it could have come off a newsstand 50 years ago.

In this case study the Watson team explain not only the thinking behind the magazine and its pitch-perfect adverts, but also how they create a physical print run of the mag that got handed out at the premiere and first-night screenings, creating a whole other social buzz as movie fans posted shots of their magazine to prove that they were there. If you're looking for ideas on how to run a strong social campaign, there's some great material here. 

04. British Red Cross

Kota's case study on its recent work with the British Red Cross is a clear and concise piece that provides valuable insight on the challenges – and opportunities – of working on a campaign with an institution with clear-cut brand guidelines that need to be adhered to. In the case of the British Red Cross's OneKindThing campaign, Kota had to create a platform that stood out from previous campaigns while staying within the society's pretty epic brand guidelines.

With a handful of images and a couple of paragraphs, Kota outlines how it managed just that, and also covers some of the technical hurdles that had to be overcome to deliver the finished site. The end result was well worth the effort, as the British Red Cross testimonial at the end of the case study reveals.

05. Stonewall Forever

To mark the 50th anniversary of the Stonewall Riots, an event that helped bring about the Pride movement, Stink Digital partnered with The LGBT Community Center to create Stonewall Forever, an immersive digital experience that features key narratives and previously unheard stories from LGBTQ+ history. 

Stink Digital's case study explains how it built a living monument to 50 years of Pride, based in Christopher Park, New York, but accessible anywhere through a website or AR app, and goes into some detail of the challenges of creating a WebGL monument that consists of over 10,000 individual shards with post-processing effects, but still runs at 60fps, even on low-end devices. 

Beyond the technical challenges, though, this is an absorbing and insightful piece on a project that explores life before, during and after the Stonewall Riots.

Related articles:

• The hottest web design trends of 2019
• How to refine your design portfolio
• Get the perfect website layout in 27 steps

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Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.

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A Space for Creative Growth

6 Web Design Case Studies We Can Learn From

Convey your thought processes and skills - and show future clients who you are as a designer

• Apr 11, 2019

We all know the importance of having a good online design portfolio. It’s your opportunity to show off your masterpieces to the world, while having full control over all aspects, from the layout, to animations, navigation and more. This way, you can have an impact on the way your work is perceived and experienced by potential clients or employers.

That’s all very well, but when it comes to web design projects, why not simply add a link to the website itself and let your visitors browse freely over there? Sure – you should link to any websites you’ve designed, but there are many ways to effectively showcase your web design projects on your portfolio.

Creating a case study that explains your work process and final results can elevate your projects to a whole other level. It can help your site visitors gain a better understanding of who you are, the way you work, your decision-making processes and more. Just like any other design project, a case study should tell a story. It should take your site visitors on a journey through your process, from color palette choices, to icons created specifically for the project, ‘before and after’ pics and more.

We’ve gathered six designers who have chosen diverse ways to expertly showcase their web design projects on their Wix portfolios. Dive in for some inspiration:

1. Brown Owl Creative for Creative House Group

> Showcasing custom-made icons and full-length screenshots

Multidisciplinary design company, Brown Owl Creative, chose to place a fullscreen gif on the top fold of this project page, instantly setting the tone. Directly beneath, a brief sentence introduces the client they were working with, plus the discipline involved and a link to the final result: the website itself. A generous use of white space helps put the focus on the text.

Scrolling down, you’ll find full-length screenshots of their website design, with a simple non-obtrusive gray border. They’ve also chosen to display a section of the client’s website on a laptop, offering an alternative perspective. Another nice touch is the emphasis they’ve put on three animated icons that are featured on the final site. And let’s not forget some basic UX principles they’ve taken care of: a ‘Back to top’ button and a ‘Next project’ button to ensure fluid navigation.

2. Miki Twersky for Nosta Fragrances

> Merging video screenshots with atmospheric photos

There are many subtle additions to NYC-based designer Miki Twersky’s portfolio that make it such a success. The comic footer, delightfully honest ‘ About ’ page and spacious layout make for a browsing experience that is both smooth and entertaining.

It comes as no surprise that her inner project pages are crafted with just as much care and attention to detail. This web design case study starts with a mood-setting image, followed by a brief explanation of the brand and some additional basic details, such as the date, her roles within the project and any other contributors. A slider invites you to scroll through to view the various stages involved in the logo design process.

Further down, Miki has seamlessly integrated video screenshots of the website, enabling her to choose which aspects of her design to put a spotlight on. The page ends with a few product photos that help strengthen the look-and-feel and tie everything together, while presenting more of her branding work.

3. Adelaide Wang for Humm.ly

> Thorough case study incorporating texts, images and videos

San Francisco-based product designer, Adelaide Wang, definitely knows the ins and outs of creating an intriguing and comprehensive case study. Having worked on many aspects of this project for Humm.ly , a music healthcare platform and app, she was able to share her and her team’s full work process.

The long-scrolling page takes you on a journey through some of the major stages of any design project. It starts by presenting their search for a defined visual identity. It then moves on to the details of the app’s various screens and navigation, putting an emphasis on the accessibility of the website’s design . Lastly, Adelaide presents the website itself on various devices, including a video screenshot of the website on mobile.

A consistent layout is used throughout the page, with titles, subtitles and paragraph text all retaining the same style. Two alternating shades of gray make up the website’s background, creating a clear, but subtle, separation between folds, and ultimately contributing to a successful user experience.

Learn more about how to nail your website’s UX design with these professional examples.

4. Studio&more for Din7

> Presenting color choices, logo design and more

Here’s another example of a detailed web design case study, by graphic design studio, Studio&more. In this project for industrial design company, Din7, they worked on both branding and UX. As a result, they had the material necessary to cover everything from color palette and typography choices, to the development of the company’s logo design, illustration style, website and various applications of the visual identity.

Each section of the case study is numbered and presented with a succinct selection of images. They’ve also used the visual language they came up with for the brand in the background, creating a strong and clearly defined tone of voice. Lastly, the studio has picked out a few of their website design’s screens to showcase separately, drawing attention to them.

5. Ariel Sun for her wedding website

> Telling a story through text and images

NYC-based artist and designer, Ariel Sun, created this web design case study for her own wedding website. There are many ways to write copy for your design portfolio – and here, Ariel’s gone for a friendly and personal tone of voice to provide site visitors with an inviting summary of the project. She also clearly explained what she and her partner’s different roles were in the process, giving everyone the credit they deserve.

Two simple, static screenshots of the website design follow, presenting the most prominent pages of the site. These are accompanied by an illustration of the couple and an image of the wedding invitation, helping us get a feel for the vibe they were going for. All of this is presented in a highly aesthetic way, using a clean grid, plus a fixed menu at the top for comfortable navigation.

6. Liron Ashkenazi for The-Artery

> Including mobile and tablet view, process, and more

Multidisciplinary design director, Liron Ashkenazi, worked with a team of 3D artists, designers and developers to come up with the award-winning design for The-Artery ’s website. Liron’s case study of the project is made up of a selection of beautifully designed screenshot videos, short explanatory titles, the 3D model design process and accompanying text. The layout is concise, while including all the relevant details.

A thin column on the left provides us with background information on the client, The-Artery, as well as a breakdown of the various roles and the people involved. It also includes a list of links where the website has been featured.

Scrolling down the page, you see the development of the 3D animated models that appear on the final website. There’s also an image that showcases the website on three different devices. Incorporating elements from the design outside of the screenshots, makes for an intriguing visual representation of the overall project. The text above and on each image clarifies which page you’re looking at and who’s responsible for which elements, while not distracting from the design itself. Finally, Liron has included the design for a 404 page – a welcome addition, especially when it looks this good.

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Case studies

• Software Developers
• Front-end Developers

Front-end Development Case Studies And Success Stories

by Ideamotive Talent

Here is the collection of some front-end development and web design case studies showcasing what Ideamotive’s developers and UX/UI designers can do. From quick frontend, body-leasing stories to full web product development - take a look at how our tech talent helps startups and big companies worldwide, what value we provide, and how the collaboration with us looks like

JRPass: Marrying web development and business processes support

How to optimize booking system for a Japanese railway network and increase sales?

CustomEase: cloud-based application for day-to-day operations automation

How we created a cloud-based application to automate operations of an interior design company with custom CRM, CMS, ERP, and team communication features.

eCommerce, Interior Design

AMLD: building a web app for managing an AI event with hundreds of speakers and thousands of attendees

How we leveraged the full power of Ruby on Rails and created an event management web app with a complex admin panel.

Switzerland

Education, Event

Mediatask: building a marketplace for hundreds of draftsmen and architects

How we re-written the product completely with intelligent algorithms and introduced various business automation solutions allowing to scale almost infinitely.

Marketplace, Manufacturing

TRAVELDUCK: building a marketplace for boutique adventure trips and activities

How we created a fully functional digital marketplace from scratch and helped the Client validate the business model for scaling up.

Travel, Marketplace

SnowShow: building a booking system for one of the biggest European winter tours operator

How we created the new architecture and introduced Machine Learning based solutions to the system and increased the digital sales of over 70%.

Travel, Event, Media & Entertainment

There are hundreds of battle-proven experts in our Talent Network.

What our Clients say about us:

We’ve been extremely satisfied. We work with multiple partners, but they’re our main supplier because of the quality of their work.

Håkon Årøen

Co-founder & CTO of Memcare

Ideamotive has a huge pool of talent. Don’t just settle for someone: find a person who understands your project and has the competencies you need.

Julian Peterson

President, Luminate Enterprises

They understand and navigate the industry to deliver an outcome that will truly stand out. Despite a heavily saturated market, they’ve delivered creative solutions that I haven’t seen before.

Adam Casole-Buchanan

President, Rierra INC

They are very flexible, providing a team of developers on short notice and scaling the size as needed. Their team meets tight deadlines, including some that only give them a few hours to do the work.

Sylvain Bernard

Event Manager, Swiss Federal Institute of Technology Lausanne

Startups , scale-ups and enterprises build their teams with Ideamotive

Other front-end developers hiring and business resources:

Front-end Developer Job Description And Ad Templates

Front-end Developers Interview Questions

Front-end Development Job Offers

Hiring a Front-end Development Company

Hiring Front-end Freelancers

Business registry data:

[email protected]

Most desired experts

Rated 4.9 / 5.0 by 25 clients for web development, mobile development and design services.

Website Development Case Studies

Web design and development is constantly changing, with online technologies and solutions evolving on a near continuous basis. Having a team of Web Design and Development experts with decades of combined of industry knowledge makes the difference between a mediocre website and a website that works!  Infront Webworks is a leading Web Development agency that has been in business for over 25 years. Our award winning Web Design , Development and Custom Coding team have helped hundreds of businesses create an online presence that produces results.  Here,  we present some case studies of notable clients who we have helped over the years.

Featured Web Design Case Study

Vadiance science.

With over 10 years of research and scientific experimentation, Vadiance has set the stage to benefit humanity by creating a supplement that generates Vital Life Force Energy by enhancing the one thing humans need to survive: water.  With the goal of improving people’s quality of life by creating inner balance and harmony, Vadiance set out to offer their unique water supplement online through an ecommerce website.  They got the traffic to their poorly designed website, but the conversion of site visitors to customers was not happening.  Se we built them a brand new website that uses website design and ecommerce best practices to reverse that trend, turning website visitors into repeat, paying customers.

Web Design Categories

Wordpress web design.

We have spent over a decade perfecting all aspects of great WordPress website design.  We understand not only what makes your WordPress look professional and highly credible, but how to optimize its performance for the most demanding website users.  Our WordPress content management framework makes it super easy for you to manage your site, content, and focus on what you do best – telling your story and engaging your website visitors.  

eCommerce Web Design

When you are considering selling your goods and services online, you know how critical it is to have a great design, a super fast website, an intuitive sales funnel and engaging content. At Infront, we love developing successful eCommerce websites that guide your online customers through the sales process enjoyably and that sets the stage for repeat sales.  

Faith Organization Web Design

In the era of online everything, churches, missions and other faith based organizations have come to realize that a credible website is critical to both attract new visitors and serve existing members.  We have helped many churches and ministries put their values,  courses, sermons, and streaming services online. Let us help you spread your message with a well designed website that will delivery the quality your members expect.

Award-Winning Case Studies

Small Business Web Design

You run a small business.  Leads and sales are critical to your business, but you can’t afford a full time sales person to find leads. Now you can:  a website can be your 24 x 7 sales person. Plus with a professionally designed website, your small company or organization can have the credibility it needs to compete with larger organizations.  

Mid Market Web Design

As your business grows, so do the requirements for an effective online presence that takes on the role of fulfilling your business processes.   Whether it be evolving into online product sales, booking events, or providing a secure information portal for your customers we understand not just what your online needs are, but how to affordably execute them.

Large Business Web Design

When you are a well established company or organization whose requirements to engage with your customers are critical,  we can build a custom solution to create successful transactions and outcomes.  Our large business web development services ranges from creating custom YMCA registration and member management systems, to bespoke eCommerce solutions for schools to order school supplies in bulk.   If you can conceive it, we can build it.

Nonprofit Web Design

More than ever non-profits rely on the world wide web to get their message out to prospective stakeholders and donors.  A professionally designed, easy to use and easy to find website is essential for any non-profit organization that wants to stay even with their “competition”.  We’ve worked with hundreds of non-profits across the country to create a superior website that touches their visitors and compels them to take action.

Web Development Case Studies

See how Wezom has helped its clients achieve their vision of digital innovation

We have built an eCommerce system dedicated to exclusive cuisine.

In 2021, we were approached by a client representing a conglomerate of companies in the field of gas and electricity distribution services to develop a custom CRM system. At the time of the first contact, these companies used disparate ready-made software, such as Microsoft Dynamics.

How we analyzing a digital company for weaknesses with our service Cybersecurity in eCommerce

Development of a complex SaaS TMS solution for logistics business

We launched a personal cabinet for onboarding, staff education, and recruitment automation.

We created an innovative VoIP telephony platform for an industrial giant. Also, we used AI to automate the processing of applications.

Development of a custom Enterprise Resource Planning System for a company in an oil and gas sector

By creating a platform for gamified online learning and a new personal student dashboard, we achieved a 30% increase in IT course sales.

We digitalize businesses, create ecosystems

New technologies are not an end in themselves, and not progress for the sake of progress. They should make our life better, give new opportunities, reveal the creative potential of a person. The mission of IT company WEZOM is to transform business with the help of technology, to give it the tools for sustainable growth.

The economy of the future will be primarily digital, which means that businesses cannot do without investments in digital. The only question is how to extract the maximum return from these investments. Our IT product company has been creating digital business solutions for over 23 years. We firmly know how to make IT products for solving applied problems, avoiding typical mistakes, non-obvious problems and “draining” budgets.

• Illustration
• Processes and Tools

Case Study Processes and Tools UI/UX

Case Study: Credentially. Website Creation with Webflow

The process of website creation for credentially, the service for automated hr management in healthcare: web design stages and insights into development with webflow..

More and more digital products arise around to connect people that need each other and help professionals to do their job faster and more efficiently. Our new case study is right about one of them: today we will tell you about web design and development as one of the stages of our collaboration with Credentially , a SAAS product for effective and automated hiring of healthcare professionals. This website was not only designed by our team but also developed and implemented with Webflow, so below we will tell you about all the creative stages and uncover some insights into how Webflow works.

The main creative team from the Tubik side on the project included Ernest Asanov, Vladyslav Taran, Sergiy Kucherenko, Vlad Radionov, Alexey Dubrov, Yaroslava Yatsuba, Anastasiia Ostapenko, and Polina Taran; the supporting team included Denys Koloskov, Valeriia Gonchar, Kirill Erokhin, and Max Dreshpak.

Credentially is a SAAS product designed to support and enhance the HR management in healthcare by automating hiring, onboarding, and tracking the compliance of the employees. It reduces the huge amount of paperwork usually involved in all the mentioned processes and paves the simple and efficient way of hiring success with technologies of the new digital world.

Tubik Team has also worked on product branding which is already used by the company in all the marketing channels, the website that is already live, and the service re-design which is now in progress to be released soon and take the user experience for Credentially clients to the next level.

Altogether, a new brand identity, a lead-generating website, and a redesigned product had the goal to portray the company as a game-changer as well as building trust within the healthcare HR community.

This case study is devoted to the website design and development part: the task was to build an efficient website that would increase the brand presence online, generate more leads and actual sales by educating the visitors and showcasing the great work the Credentially team has done so far.

Design Process

The Credentially team came to us well-prepared: they had already considered the basic website structure and page blocks as well as had UX wireframes and text content for the pages. Together, we reconsidered the user flows and interactions, and the Tubik team offered the usability improvements, yet in general, most wireframes were well-structured from the very start.

The website structure consists of six core pages:

As well, there are additional pages such as Careers or Terms & policies, and Blog for the company news and articles.

UI Concept for Homepage

As our team had been already developing branding and product design for Credentially, the website design approach was based on some visual solutions that had been approved before. In particular, it’s an idea of “folders” – inside the product, they serve as containers for users’ documents. Also, the idea of the logo – the blue tab that breaks the orange borders and limitations – was further developed in the web interface, keeping the consistency of the brand image. The mentioned elements were used as distinguishing elements of the website look and now can be found on almost all pages.

The creative process for the Home page resulted in most iterations as that was the main and the strategically important page so its style had to define the stylistic direction for the rest of the pages.

To share the progress and discuss it with the clients effectively, we showed designs via InVision. This way of communication was good because the clients could see how a webpage would look in the browser and could leave the comments right in the needed places.

Sure, that couldn’t reflect the design and interactions at its full because the animation was one of the key factors of user experience. For the cases when animation had to be demonstrated and discussed, we used Readymag.

Hero Section

The Credentially team has a brand slogan that includes several variations. It became the basis for the hero section idea: to make it more engaging and interactive, designers decided to let the tagline get re-typed and show different slogan variations. Technically it was realized with the open-source script Typed.JS which was open for commercial use and flexible in getting tuned for the users’ needs.

Also, the hero section intended to feature an animated video about the service. As it was at the initial stage of the creative process and the website was to be ready for release much faster, the solution was thought-out to use product mockups for that space until the video was ready. Together with the client, the creative team discussed and decided what was better to show in those mockup screens, sketched the wireframe, and then made the simplified UI without full detailing as the product itself was under redesign process as well.

This version was put into production in the process of website development and was live until the video was ready to be featured. The Credentially team really liked this static variant and they even got an idea to stick to it and integrate the animated video into it. However, having tried several options, the creative team insisted on emphasizing the video and showing the preview for several seconds to attract the visitors’ attention immediately and engaging them to hit the play button and watch the full video.

This is the look of the final variant which can be seen on the website now.

The second section of the Home page featured the benefits and also had several variants. The final version defined each benefit with an icon , heading, and short description text. As all the information was essential for visitors, the entire list was shown at once.

Nevertheless, after user testing and an SEO audit, it got clear that a rather significant number of visitors got stuck in that particular section.

So, it was redesigned to look shorter and some information was hidden into tabs to increase conversion rates .

Such audits, testing, and checkups help to track user behavior. Armed with that information, designers can quickly respond and make the needed alterations. In this case, it took just several hours to make the section reconsidered and give it a more efficient layout, the one you can find on the website now.

For the visuals, it was decided to make a choice in favor of custom illustrations instead of stock photos or creating custom photo content. What’s more, the illustrations of the same style are integrated into the product screens so it made the visual connection between the product and its website much stronger as well as amplified consistency .

We offered two different styles of illustrations. The first variant offered the characters with non-standard proportions, a steady trend in digital illustration, with artistic touches such as noise, textures, and uneven strokes. The second variant featured characters that were more universal, detailed, and closer to realistic. The Credentially team chose the second variant.

Every illustration was discussed and approved at the sketch stage and then was wrapped into a colorful digital version.

The main CTA button on the website offers the user to book a demo and after being hit it opens the full-screen pop-up window with a form to fill in. Such an approach is efficient comparing to opening another page because the time of opening a new page may differ and depends much on the internet connection speed, while the modal window is loaded in no time and opens immediately after the click.

However, sometimes there can be situations when you need to share the link directly to the form without any distractions instead of directing the leads to the website and expecting them to click the button. For that goal, a special separate page with a form was created.

One of the interesting design solutions for the Featured page was creating the “breaking lines”. They are placed across the whole width of the page and feature the heading of the text blocks. The lines symbolize the pains and problems people face while hiring medical personnel (Manual, Time-intensive, Chaotic).

In the process of scrolling the page, when the line reaches the central part of the screens, these pains, shown as barriers or borders, get broken this way supporting the main company message “Work without borders”.

The mobile version of the website echoes the same approach but each “pain” section is placed vertically.

Another design solution for this page worth mentioning was the section with toggle switches “Stay staffed/Stay compliant”. The task here was to reflect 18 benefits each of which had a short description and belongs to one of the categories, “staffed” or “compliant”. The switches could be clickable to demonstrate that both categories are active for the Credentially clients by default.

The designers decided that such an amount of data would be effectively presented in switchable tabs. So, they tried different versions of placements and layouts for this section.

As a result, the version below was found the best by both designers and the Credentially team.

Here’s a glance at designs for a Feature page and company blog.

And here’s how the mobile version of the website looks.

Webflow: Development and Implementation

The website was fully implemented by means of the Webflow platform. So, here we will uncover some practical points of the process.

At the early stage, we started work in our studio account until the Credentially team bought their own paid plan. Then we transferred the project to their profile. It is easy to do in just a couple of clicks between the paid profiles.

Our goal was to develop and release the Homepage independently from other pages of the website. Such a situation is quite typical: it allows the Sales team to use the website as soon as possible.

After that, the links in the navigation bar in the website header and footer were changed to the links to the relevant section on the home page. Clicking them, users reached the needed section directly.

Developing a website with Webflow, you can choose a domain name to which the website is published. It can be either the custom domain name or webflow-generated one. Quite often the webflow-generated domain name is used as a testing one to try and check different solutions before they are up into the production on the live website.

Any alterations and changes can be published at once, it usually takes split seconds. In general, Webflow allows for coding design of any complexity without limitations. All the elements that are now used for Web are available in the Webflow editor and all their featured and properties can be tuned as well as in the process of the classic front-end development.

Besides, Webflow lets designers create the animation of any elements using various triggers.

In the Credentially project, we’ve used the following types of web animation :

• page loading animation
• animation of the element appearing on the screen
• up/down scroll animation
• click/hover animation
• time over animation
• tab changes the animation for the elements in Tabs.

Apart from all the opportunities, Webflow offers “in the box”, any out-of-the-box solution can be realized by means of custom code implementation which is available for all paid accounts. We used custom coding for the following animation cases.

• automatic retyping of the tagline by means of the side script integration
• automatic start of the full video after the preview is clicked in the Hero Section
• animated countdown of the stats when the user reaches the section

• generation of the interactive connections behind the network of logos by means of the open-source side script integration

Features Page

• for the automatic slider in the hero section: when visitors open the page, they see the animation of the first slide, after that it automatically switches to the second slide. Then the switch can be managed by click

• to implement toggle switches and an extended view of the tab for every feature

The rest of the animations on the website were done with the native functionality of Webflow.

If the website has blocks or layout elements that are used on different pages (navigation bar in the header, footer, pop-up windows), they can be created once as Symbols, and then their copies can be used on different pages. This sticks to the same principle as in any graphic editor. If anything is changed in a Symbol, the changes will be implemented on all pages.

Other Services Integration

Zapier service allows for the integration of over 2000 apps and services with Webflow.

For the Credentially website, we made integration with Hubspot and MailChimp. When a user requests a demo or subscribes for a newsletter, Webflow transfers the data to the required service as well as sends a notification via Slack.

Apart from that, all the information obtained from the contact forms is also saved in the Webflow account.

Access Permissions

Depending on the type of the paid account, the owner can have the opportunity to invite other people to the project for work on the website with limited rights and permissions. For example, these can be editors and writers for a blog: they can add or remove articles, create categories, upload files that could be downloaded from the article, etc.

Also, another category of users can be allowed to make edits on the website pages, for example, edit the text blocks or change the image.

Every page developed in Webflow can be optimized for SEO as well as particular layout elements.

Dynamic Content

Webflow has its own system of content management. It is mostly used for the pages where the design stays the same but the content has to be changed from time to time, like for example a page of a team member, blog posts, product pages on the ecommerce store, etc. For this project, we used Webflow CMS to make the pages for Insights and Terms & Policies.

Terms & Policies

Creating the page template, a designer can choose the settings for its elements, define some of them as canonic, set particular limitations (for example, the number of characters), tune SEO settings as well as integrate data from the other databases in terms of the project.

Developing the Insights page, we had to cover the following tasks:

• Posts preview having different colors of photo overlay
• Internal search functionality
• Ability to download files attached to a post

1. The mode of the color overlay can be done with the CSS property, which isn’t there by default in Webflow but can be added via code injection.

With jQuery, we could also set different colors for different posts.

2. In Webflow, the functionality of internal search across the website is available as a native feature and can be integrated into any website page.

To make the search work for blog pages only, it was needed to tune the search index and exclude the static pages and CMS templates from the search.

3. The ability to attach the file is set when the template of the blog post is created. Yet, in the developments, for this point, it’s needed to define a separate block and set the parameter “conditional visibility”. It works as a filter: if there is an attached file, the block is shown; if there is no file, the block will be replaced with the next element.

That is just a part of the work we did for Credentially and it shows clearly how many aspects and details should be taken into account when you create a user-friendly website. Soon, we’ll share another article devoted to identity branding we designed for Credentially. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the UX design projects done by Tubik.

Case Study: HUAWEI. Icon Design for EMUI 10

Illuminating Radioactivity. Interactive Web Design for Education

Lumen. Website for Museum of Mountain Photography

GNO Blankets. Branding and Web Design for Ecommerce

Designer AI. Dashboard and Graphics for Fashion Service

CashMetrics. UX Design for Finance Management Service

Bitex. UX Design for Stock Analysis App

Inspora. Brand and UI Design for Virtual Stylist

Slumber. Mobile UI Design for Healthy Sleeping

• February 2024
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• December 2023
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• December 2020
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• December 2019
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• December 2018
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• December 2017
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• December 2016
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• January 2016
• December 2015
• November 2015
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• September 2015
• August 2015

Welcome to check designs by Tubik on Dribbble and Behance ; explore the gallery of 2D and 3D art by Tubik Arts on Dribbble

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Case Study: Vinaty. Website Illustrations for Wine Service

In this case study, we unveil the creative process behind the set of website illustrations for Vinaty, the service that helps visitors search for wines all over the world.

Design FAQ. The Role of Branding in UI Design

Fresh issue answering actual questions about design. This time it is focused on the role of branding elements in UI design and ways of their mutual support.

Case Study: Quisine. Branding Design for Food Delivery Service

The case study on branding design for a food delivery service: a story of contrasts and functional art, consistency in identity design and creative visual storytelling.

Case Study: Toonie. UI Animation Development

Practical case study showing UI animation development for Toonie Alarm and unveiling the process how Tubik iOS developers create complex animated interactions.

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Category: Case Study blogs Web Development

Date: January 29, 2024

Popular Website Development Case Studies

Assume that you are a gym owner and that all of your clients have reached their desired weight, but no one is aware that you were the one who assisted them. So, doing your work in a wholesome way is not enough to reach people; advertising it through displaying your work is equally crucial to attracting additional customers. 

Likewise, case studies can be a great idea for website developers to demonstrate their ability to create successful projects and to gain the trust from potential clients.

Gaining the trust and assurance of prospective clients can be one of the most difficult tasks that a designer has to face. If the clients have no prior experience with your work, they could be hesitant to give their project to an unfamiliar individual or agency. By showcasing the successes of previous projects, it gives clients confidence that this team has the necessary expertise to deliver successful results. 

These studies can also provide credibility to the website developer , as they can serve as evidence of their skills and the value they bring to businesses. To build up their confidence, it is important to make sure that you take the necessary steps to assure them that your design will be both aesthetically pleasing and beneficial to their business.

Popular Website Development Case Study Ideas

1. spexster web.

Spexster is a startup founded by filmmakers that connect videographers with advertisers. The site is designed to provide a marketplace for videographers to sell their spec videos. It is the first platform that offers instant ads for free and is open to all users. 

This marketplace functions as a platform for advertisers to search for existing videos for their marketing campaigns. They can provide the videographer with their branding materials and request minor edits to create the final product.

When this project started, SPINX Digital found that there were no competitors for their business. Their concept differentiated them from the crowd. So, the designing part was crucial because no one had done this before to refer. The Spinster team brought a lot of creative ideas to prioritize the essential features. Due to the unique flow and features needed for the marketplace, programming for this site is a complex one.

The website was created from the ground up on a bespoke.NET platform. The design of each element of the site encourages visitor interaction and is customized to guide visitors further into the user experience. Developing and launching Spexster required a lot of hard work, but the result is something to be proud of and has brought financial rewards.

In this case study , they have clearly explained the discovery, UX strategy, build, test and launch, and result phases of the Spexster site.

2. BetterCloud

BetterCloud is a company that offers solutions for IT departments to improve their employees’ experience, protect their data, and increase efficiency in their operations. It is a leading provider of SaaS Operations. They came to Huemor to consolidate their old website, company’s image and for their own navigation management to position them shoulder to shoulder with the competitors. 

Each product page is designed to both highlight the unique features of the product and address the challenges potential customers may be facing. The page is designed to be flexible so that it can be easily adapted to create new landing pages for future products.

They increased demo sign-ups by more than 50% after this web development process, had a 17% bounce rate, and had an average session duration that was 49% longer.

During this web development, they worked on the homepage, mega menu navigation, product page, solution page, resource center, about us, and careers.

3. Open Banking

The OBIE develops software standards and industry guidelines to promote competition, innovation, and transparency in UK retail banking. A CMA report found that the newer banks find it difficult to access the market and grow. The open banking ecosystem has been allowing customers and small businesses to securely share their account information with third party providers since 2018. These providers use the data to customize their apps and services to fit individual financial situations.

93digital led the development of Open Banking, including its discovery, UX design, digital marketing, and communications. The website has been redesigned to emphasize the ecosystem and partnerships in order to support a B2B2C model. The website now encourages new B2B participants to connect and enroll in open banking and has also made Open Banking the primary destination for B2B open banking news and insights, as well as advertising important services to visitors.

93digital updated UX and the site map, WP Engine enterprise hosting, Google tag manager setup, the app store, the regulated providers directory, data API integrations, the document library, and content migration. 

As a result, Open Banking has become a leading source of B2B open banking news and insights, as well as effectively promoting its services to visitors.

4. Kitimat Bound

Kitimat Bound offers a wealth of information for tourists and locals about the adventures, work opportunities, and lifestyle in Kitimat.

Objectives of this Project

• Enhance the visual appeal and usability of the website
• Streamline the organization and navigation of the site
• Build on the existing Search Engine Optimization strategies
• Make sure the website is responsive
• Use WordPress as the platform for managing content
• Increase the number of visitors who become contacts, job seekers, or residents by improving the site’s conversion rate

5. Aspirity Tech

Aspirity Tech offers a wide range of IT services, including consulting, software development, and quality assurance. They approached ColorWhistle for a comprehensive website development project , including a logo and web design. The company wanted a website with a strong, elegant appeal. The entire website has been rebuilt from the ground up, resulting in a more user-friendly experience than before.

Objectives of the Project

Logo Designing Process – Visual appeal of the logo on print materials must be good.

Designing Process – Website to be designed with micro-interactions and animations.

WordPress Development Process – Requested that the job listing be automatically displayed on the website, specifically the one that was posted on LinkedIn.

Development and Result

• Unlike other website development, we at ColorWhistle, put more time and effort into their design, particularly the design phase and logo design services  
• We used full SVG animated banners and animated CTA buttons throughout the website
• After receiving approval for the design, it was sent to the development team. Our team developed a highly responsive website with necessary micro animations and interactions
• For the LinkedIn job listing feature, our team implemented it using the LinkedIn API
• The result of our work was that the website went live according to plan and had a performance level of over 90% for desktop users

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Seize and experience the transformative impact of Web Development Services & Solutions with ColorWhistle.

Case studies can help build trust with possible clients and convince them by showing the success of previous projects that the website development team has the skills and expertise to deliver successful results. Additionally, they can provide credibility and build trust with potential clients, as they can see the success of the team’s work with other businesses. This can help attract potential clients by providing evidence of the developer’s skills and capabilities, as well as the value they can provide to a business.

Did You Know?

According to a survey, 94% of respondents reported that the web design of a website plays a role in their first impression of the site.

Are you looking for a web development company that loves to strengthen your business as much as you do? Stay cool! ColorWhistle is the first-rate web development company in the market. Our creative and brainy team will make your website as your main lead source with high-quality site development. Visit our case study page to gain better knowledge about our services.

Connect with us via call +1 (210) 787-3600 or sending a text . We are happy to collaborate with you:)

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About the Author - Nandhini

I'm an artistic copywriter & SEO analyst at ColorWhistle. As a copywriter, I write academic, professional, journalistic, or technical-related, innovative and recreational content using my SEO knowledge. I am an electronics and communication engineer by degree and a copywriter by passion. I flawlessly use my research and adaptability skills while writing. When I'm not writing you'll find me wandering through music, pencil drawings, gardening, and bike rides. I'm also a lover of dogs, cats, a sky full of stars, and an empty road.

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Online domain name trading marketplace platform

Dan is an online marketplace platform that allows you to buy and sell domain names simply and transparently.

Online Service Marketplace

PlanMyKids is a marketplace where parents can plan and book kids activities nearby. The platform offers a simple solution that connects parents with after-school programs and camps.

Multi-vendor e-commerce marketplace platform

This is the first online marketplace in Europe and the UK that allows users to buy and sell their services and products in one place.

Insurance Progressive Web App

Babel Cover is an early stage insurance technology startup. The goal of this project was to bring consumers closer to insurance products, and to enable them to access insurance services from their smartphones with the help of a cross-platform Progressive Web App.

Online marketplace for boats

Trade A Boat is an Australia-based marketplace that helps organize the process of buying and selling new or used boats, and marine equipment.

Fitness Progressive Web Application

Impact is a fitness app that connects trainers and their clients via desktops and smartphones. The application allows for assigning and tracking personal training and nutrition programs.

Time tracking software

TimeBot is a Slack bot in conjunction with the admin panel that serves as the project management tool. It automates monitoring the workflow and evaluation of the performance, boosting the team’s productivity.

Real Estate Portal

The SaaS allows for showing real estate listings with 3D virtual tours. The real estate portal lets users see an apartment on the screen as if they are already there. You can post a listing and change details if needed on the platform.

Online travel marketplace

iExpedition is an Australia-based expedition and adventure travel company that offers polar cruises. The travel marketplace platform allows tourists to search and book Arctic and Antarctic trips.

Online collaboration marketplace

Digital Village is a platform in Australia that brings a job network of digital professionals together to develop software and solve business technology issues.

Intelligent Job Match System

Wowner is an online job search solution for the Netherlands market. It helps people to find new relevant jobs based on their preferences and skills.

Recreational vehicles marketplace platform

TradeRVs is a leading marketplace in Australia where private sellers and dealers can sell or buy new or used caravans, camper trailers, motorhomes, parts and accessories, and other recreational vehicles.

SaaS platform for bakery business

CakerHQ is an Australian website for bakery businesses where cake makers sell flavorful desserts, and customers can book the confectionery easily and quickly.

Online marketplace for selling collectibles

Learn how Codica created a collectible marketplace from scratch. The platform helps appraise and insure collectibles and is a place for social sharing.

Online news portal DUMA™

DUMA™ is the #1 entertainment news website in Africa. It shares articles and real-time news about celebrities, fashion, sports, lifestyle, and more.

Dental Imaging Management System

Ref Dental is a dental imaging management system that allows the imaging center to exchange referral forms and communicate with dental clinics.

Multi-vendor vehicle marketplace

This is the first vehicle marketplace platform in Africa, and it consists of 90+ independent marketplaces, fully localized for each country. The marketplace was initially designed, developed and optimised with focus on mobile experience.

Recruitment Progressive Web Application for RecruitEverywhere

RecruitEverywhere is a product of the Intelligence Group that specializes in talent acquisition and labor markets. The recruiting platform allows hiring specialists all over the world in a couple of clicks.

Accommodation Search Website

This is a world-first service for finding long-term accommodation. The company set out to simplify the relocation process, and help people who move to Australia for work to quickly find new accommodation.

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How To Create Business Case Studies To Add To Your Website

• First Published: September 3, 2020
• Updated on: Sep 03, 2020

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The Value Of Creating Business Case Studies For Your Website

Showcasing how your product or service works and how it can benefit your target audience is essential for a successful marketing strategy. Case studies not only do this, but they can also help build brand trust.

A case study examines how your product or service was used in the real world to solve a customer’s problem or need.

In a way, a case study is one part product demonstration and one part customer testimonial. However, case studies are more detailed, which makes them useful pieces of content.

What Are The Advantages Of Case Studies?

Because a case study tends to be a longer, in-depth piece of content, it takes more time to create.  Search out as much evidence and real-world examples as you can to back the case you’re making.

However, the benefits of case studies are well worth the time and effort. Here are a few examples of how case studies can benefit your business:

Showcase Products And Services

Merely telling your prospects how your product or service is used isn’t always enough. Prospects want to know how it can be used as a solution to their specific challenges or problems. And they want to see that it works. A case study provides a real-world example of how your product or service can address a specific challenge, making it much more appealing to potential customers.

Case studies can ultimately function as more detailed product or service demonstrations.

Engage Audience More Effectively

Case studies are structured in a way that follows a narrative. The customer is the protagonist, their challenge or need is the conflict, the use of a product or service is the climax, and the resulting benefit is the resolution. Of course, case studies aren’t limited to just individual customers; they can also focus on customer groups.

Either way, the use of storytelling makes the case study more engaging to your audience than traditional forms of promotional content (such as product descriptions or demonstrations).

Generate Brand Trust

Since case studies allow real-life customers to share their views and experiences, you will create more brand trust . People tend to trust what other customers have to say about a brand much more than what a company has to say about themselves. Explaining in detail how the customer used your product or service to address their challenge or need will make readers trust in the value of your product or service.

Provide Social Proof

Case studies function as in-depth customer testimonials. The customers used in your case studies are real customers. Their thoughts and opinions are typically conveyed as part of the case study’s conclusion, which means that they act as positive reviews. Such social proof makes your case even more convincing for your readers.

Use As Free Word-Of-Mouth Advertising

Obtaining permission to use a customer’s experience in your case study provides you with free word-of-mouth advertising. The social proof and brand trust that a real customer can provide is invaluable. Their presence and participation in your case study can help to drive positive word-of-mouth about your brand.

Assist Sales Personnel

Case studies are an exceptional sales enablement tool. Your sales personnel can use relevant case studies to nurture leads towards the bottom of the sales funnel. If your sales personnel understands the specific challenge that the lead is looking to address, they can provide a case study highlighting a customer that had a similar problem.

Preparing For Your Case Study

Compared to other types of text-based content, case studies are usually more detailed, making them longer than most, making your case study’s structure essential to effectively communicating your value.

The last thing you want is for your case study to be unclear about the points it’s trying to make. To prevent this from happening, plan out your case study before you get started. Outline what the scenario of the case study is and determine the points you want to highlight. Give some consideration to what you want readers to take away from reading the case study.

By doing this prep work before you begin writing your case study, you’ll keep the case study focused and on track. Ultimately making the case study easier to read and understand for your audience. These specific steps will help you to plan your case study:

Develop Your Buyer Personas

Case studies will only be useful if they are relevant to your audience. Before you begin creating a case study, develop your buyer personas . Once you have your personas, you can plan your case studies to address your buyer personas’ specific needs and challenges to create content relevant to your target audience.

Identify The Goal Of The Case Study

Having a singular goal will give your case study more focus. For example, is your goal to showcase a specific function of your product? Is it to showcase the product as a solution to different needs or challenges? Or maybe it’s to showcase how happy your customers are with the results. While your case study may cover all of these, identifying a single goal will help strengthen the case study overall and help prevent you from adding content that’s not relevant.

Interview Past Or Present Customers

Once you’ve identified your audience and your goal, it’s time to do some research. You will want to find the perfect customer to highlight for your case study. Reach out to customers who used the product or service you’re focusing on for the reason that you want to emphasize. Ideally, the customers closely resemble your buyer personas. Ask the customers if they’re interested in participating.

If they are, you’ll need to interview them to determine whether they are a good example for your case study. Remember that the more attractive the customer is and the more compelling their story is, the more engaging your case study will be.

Determine The Format And Structure

Traditional case studies are generally text-based. It’s the one format that requires the least amount of resources. However, there are other formats that you can choose, such as video, podcast, and infographic formats. If you decide on a text-based case study, keep in mind that you could repurpose it into an infographic, or even create an infographic to use as a visual aid that supplements your case study.

Choosing The Right Template

Your case study’s layout and design is an essential element that you don’t want to overlook. You will need to choose a template that makes your case study easy to scan and read, and that’s visually appealing. An ugly looking template can give readers a poor first impression. Fortunately, there are many case study templates that you can download online and use, although you could design your case study template.

Downloading an existing template might be more comfortable, but creating your own will give you complete control over every template element.

How To Write A Case Study For Your Business

Once you’ve planned out your case study and chosen a template to use, you can begin writing your case study.  The quality of the content and the writing will significantly impact the case study’s overall success. Keep these few tips in mind that will help you create high-quality case studies for your business:

1. Choose The Right Subject

Interviewing customers will help you find the right subject for your case study, but you must know how to identify the right topic. The following are the three elements that make for a successful case study:

• The challenge or need – Choose a customer whose challenge or need your product or service successfully solved. The higher stakes the problem is, the better. For example, if you sell a stain remover, then the need to remove a giant wine stain from an expensive white carpet has higher stakes then removing a sweat stain on a t-shirt. You should also make sure that the customer’s challenge or need matches one of your buyer personas.
• The solution – The solution has to be the use of one of your products or services. Your product or service should also be used for its intended function. A weak solution would be if the customer used your stain remover in combination with another product — or for another purpose altogether, such as applying it to their wood table to give it a darker color.
• The results – The more impressive the results are, the better. You want to showcase your product or service in the best possible light, after all. Highlighting a customer who thinks your product did the job but that it wasn’t anything special is pointless. Underwhelming or acceptable results aren’t what you’re looking for when creating a case study.

2. Decide What Voice And Tone To Use

Case studies should be a little different in tone than your blog posts. A blog can be more casual and informal. A case study is a presentation of detailed information. However, the style you choose to write in depends on your brand’s identity.

Case studies are written in both first or third person, which means either is acceptable. Don’t worry if direct quotes from the customers you’re highlighting differ in tone either since they are direct quotes. One thing to keep in mind as you choose what voice and style are appropriate for your case study is consistency. Whatever you choose, it should be consistent across all of your case studies.

3. Create A Curiosity-Provoking Title

First impressions matter. Don’t just assume that your audience is interested in everything you have to say. If your title is bland or vague, readers will be less excited to check it out. The title should also convey what the case study is about, or readers won’t know what to look for as they read through the case study. Try to create a concise title with a singular focus, that is relevant, and provokes curiosity. 

Add Real Numbers To Your Title

Numbers help a title stand out and give a clearer picture of the benefits to your readers. If your product is twice as effective as a competitor’s product and you want to highlight that in your title, then use “2 times as effective” or “100 % more effective” instead of “twice as effective.” Numbers help draw the eye and help generate more interest.

4. Avoid Using Jargon

Although your case study should be detailed, you should avoid using too many technical terms. Keep your language as simple as possible and avoid jargon, even if you think it’s common corporate terminology. The last thing you want to do is to confuse your readers.

5. Use Good Storytelling Structure

Your case study should have a narrative arc , meaning that it should have a beginning, middle, and end. Good storytelling relies on structure, so stick to the traditional narrative structure when writing your case study. Introduce details and events in chronological order so that your audience can follow along easily.

6. Encourage Your Audience To Contact You

Once someone has read through your case study, capitalize on having educated the reader and having increased trust in your brand by encouraging them to contact you. You should also inform the reader about the type of information considered acceptable to divulge in case studies. Your case study will be more accessible since your readers will feel more at ease following up with questions about the specific details or products mentioned in your case study.

7. Add Visual Interest

Even with a well-designed template, a case study can be a little visually boring. Walls of text don’t draw the eye, after all. Make an effort to make your case studies more visually appealing by having a designer add graphics, text boxes containing key facts, charts, and more. This adds visual interest to your case study and makes it look more professional.

8. Publish Your Study

Because case studies are effective at building brand trust, demonstrating your company’s solutions, and nurturing your leads, you’ll want to publish your case studies where they can be found. Consider posting new case studies to your website’s blog. You can also add it to your resource section. Case studies also work well as gated content that can help to drive email sign-ups.

Effective Business Case Studies Help Nurture Leads

A good case study can demonstrate real-world situations in which your product or service is the perfect solution to a specific need. Case studies educate your target audience while also providing proof of your company’s value. They can also help bolster brand trust due to their focus on real customers. Case studies are invaluable for nurturing leads through the sales funnel.

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16 case study examples (+ 3 templates to make your own)

I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.

Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.

To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.

What is a case study?

A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.

For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.

It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."

16 case study examples 

While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.

There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.

1. .css-1l9i3yq-Link[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-fill-color:currentColor;cursor:pointer;}.css-1l9i3yq-Link[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']{color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']:hover{color:#2b2358;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']{color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']:hover{color:#a8a5a0;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']{color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']:hover{color:#2b2358;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']{color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']:hover{color:#a8a5a0;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='inherit']{font-weight:inherit;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='normal']{font-weight:400;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='bold']{font-weight:700;} Volcanica Coffee and AdRoll

People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.

In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.

It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.

Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.

2. Taylor Guitars and Airtable

This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.

It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.

Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.

3. EndeavourX and Figma

My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.

It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.

Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.

4. ActiveCampaign and Zapier

Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them. 

The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.

Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.

5. Ironclad and OpenAI

In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.

The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed. 

Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.

6. Shopify and GitHub

GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.

To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.

Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study. 

7 . Audible and Contentful

Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.

This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content. 

Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.

8 . Zoom and Asana

Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials. 

It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.

Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.

9 . Hickies and Mailchimp

I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.

It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.

Takeaway: Be concise to provide as much value in as little text as possible.

10. NVIDIA and Workday

The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.

Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.

Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.

11. KFC and Contentful

I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.

Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."

Takeaway: Inject humor into your case study if there's room for it and if it fits your brand. 

12. Intuit and Twilio

Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.

It's simple, concise, and manages to fit a lot of information in easily digestible sections.

Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.

13. Spotify and Salesforce

Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.

I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.

Takeaway: Invest in videos that capture and promote your partnership with your case study subject. Video content plays a promotional role that extends beyond the case study in social media and marketing initiatives .

14. Benchling and Airtable

Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex. 

And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.

Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.

15. Chipotle and Hubble

The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time. 

Sometimes, the message is simple and short enough to convey in a handful of paragraphs.

Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.

16. Hudl and Zapier

I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.

The Zapier format provides nuggets of high-level insights, milestones, and achievements, as well as the challenge, solution, and results. My favorite part of this case study is how it's supplemented with a blog post detailing how Hudl uses Zapier automation to build a seamless user experience.

The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.

Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.

3 case study templates

Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.

Case study template 1

If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.

Case study template 2

For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats. 

Case study template 3

Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.

Tips for writing a case study

Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.

Writing a good case study comes down to a mix of creativity, branding, and the capacity to invest in the project. With those details in mind, here are some case study tips to follow:

Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.

Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.

Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged. 

Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.

Use automation to drive results for your case study

A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.

In fact, with the right technology, it can be refined to work better . Explore how Zapier's automation features can help drive results for your case study by making your case study a part of a developed workflow that creates a user journey through your website, your case studies, and into the pipeline.

Case study FAQ

Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.

What is an example of a case study?

An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.

How do you write a case study?

To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.

What is the format of a case study?

While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results. 

Related reading:

How Hudl uses automation to create a seamless user experience

How to make your case studies high-stakes—and why it matters

How experts write case studies that convert, not bore

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Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

• Content marketing

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