creative writing portfolio website

WEBSITE ESSENTIALS

12 best writing portfolio examples and how to create your own

• Brandi Hunter
• Dec 18, 2023

Get started by: Creating a website →  | Getting a domain →

When it comes to starting a business  around your writing, visibility is everything. The more well-curated and attention-grabbing your writing is, the higher the chance that potential clients and publications will notice your talent. Making a website  that presents your writing portfolio can help introduce the industry to your talent and invite new work.

You may be thinking, “I’m a writer, not a website designer”—that’s where Wix can help. Its templates and beginner-friendly website builder make getting started as straightforward as it can get. To get the creative juices flowing, here are 12 writing portfolio examples from Wix users. Later on, we’ll provide a more straightforward step-by-step guide to building your own.

Start building your online portfolio  with Wix today.

12 writing portfolio examples

Jed Donahue

Sam Carlson Creative

Lauryn Higgins

Jessica Van Devanter

Madison Gray

Jane-Ellen Robinet

Christina Sterbenz

Bryn Dippold

Charlotte Kho

Emma Newell

Maddie Pfeiffer

Rachel A.G. Gilman

01. Jed Donahue

Jed Donahue’s website is a great example of how speaking to your client’s pain points can compel them to reach out. The homepage header copy, “When you need great content, I’m here to help,” focuses on the customer’s needs. Testimonials from previous clients provide proof that Jed can deliver results. Meanwhile, the “What I can do for you” section gives a practical breakdown of the workflow and services that clients can expect.

02. Sam Carlson

Sam Carlson takes his writing portfolio a step further by putting his client work front and center. He highlights his creative flair and prowess as a copywriter by including engaging introductions for each case study. Every project page boasts a concise and clever summary, followed by the client's logo and key project assets. Additionally, his "Fun" page, which presents his personal projects, offers a glimpse of his hobbies and talents outside of writing.

03. Lauryn Higgins

If you, like Lauryn Higgins , have an extensive writing portfolio that includes several bylines with well-known media companies, you can strategically add publication logos to your website and link them to your author pages to show off your credibility. On her “Awards and Publications” page, she features snapshots of some of her best clips, along with several awards.

04. Jessica Van Devanter 

If you don’t have any visual content to display and don’t want to go through the process of finding a set of free-to-use visuals that match your branding and content, take a look at Jessica Van Devanter’s writing portfolio. By making the site’s design the focal point, she bypasses the need for external graphics or images that may not align with her branding. 

Her logo, a shrewd-looking fox, serves as the background for the large header, which captures the viewer's attention upon arrival. Below it, a mountain graphic underlays the main content area, providing a sense of continuity without overpowering the text. 

The structure of each page is reminiscent of a timeline, with her written works positioned as milestones, guiding visitors through her professional journey. The bright green and white font colors provide a deliberate contrast against the muted blue background, ensuring readability and drawing the eye to her written work.

Use Wix’s logo maker  to start building out your personal brand.

05. Madison Gray

As a writer and an artist, Madison Gray masterfully demonstrates both skill sets throughout her portfolio. Pairing her highlighted works with original images draws visitors in and creates a visually engaging narrative of her talents. Each project page indicates which skills she utilized to complete the project, offering a comprehensive understanding of her multifaceted abilities.

06. Jane-Ellen Robinet  

Jane-Ellen Robinet limits her writing portfolio to a page to help website visitors get the information they need quickly. The above-the-fold section summarizes her unique value proposition (“INSIGHT + PERSPECTIVE + EXPERIENCE”) and provides specific job titles for the services she provides (“Editor | Writer”). The header features anchor links to each section of the page to ensure easy navigation. 

07. Christina Sterbenz

Rather than categorizing work by publications, Christina Sterbenz structures her portfolio page around writing topics and pairs each section with a compelling image from one of the relevant clips. This strategy adds visual appeal and gives each topic a personal touch, making the stories more approachable and intriguing to visitors. The images, paired with informative captions, humanize the subjects, enticing readers to delve deeper into her work.

In terms of website design, the portfolio benefits from a clean layout and a modern, minimalist font, which together enhance the site's readability and aesthetic appeal. Visitors can effortlessly scan the pages, finding what they are looking for without feeling overwhelmed. Additionally, the consistent use of design motifs—such as circles and lines throughout the site—contributes to a cohesive and memorable brand identity.

Like this format? Use this creative CV website template  to get started.

08. Bryn Dippold  

Bryn Dippold uses Wix’s blog maker  to showcase her work samples. This approach of republishing content directly on her portfolio, rather than merely linking out to external publications, serves as a strategic method for keeping visitors on her site for longer and providing a comprehensive view of her work.

Many Wix website templates already come with an integrated blog. Alternatively, you can choose to add the blog feature to any template, tailoring it to fit your unique style. Wix allows you to customize the blog settings, enabling you to curate and present your best work in a manner that aligns with your professional image and goals. 

09. Charlotte Kho 

Charlotte Kho uses neutral colors, layered design elements and striking imagery to introduce herself as a digital and creative storyteller. The “Resume” page provides a lot of information, but its clean layout is easy on the eyes, and you have the option to download her CV. On the “Work” page, Charlotte offers a small selection of her best work, plus links to view more of her published pieces.

Like this layout? Make it your own as Charlotte did by customizing this business CV website template .

10. Emma Newell 

Emma Newell's website demonstrates a balance of simplicity and engaging elements, creating a visually appealing and user-friendly experience. The site employs subtle animations that add a dynamic touch without overwhelming the visitor. Notably, when you click on any link in the menu bar, the content below appears to swipe out of view as new content takes its place. This seamless effect maintains the homepage's structure and provides an uninterrupted browsing experience.

11. Maddie Pfeifer

Maddie Pfeifer effectively leads with her experience by featuring her resume on the homepage. It details her past work, highlights her skillset and lists the awards she has received in the course of her career. We appreciate that she prominently placed her contact information above the fold for easy accessibility.

Her website is a model of organization, making excellent use of Wix’s advanced menu features . The dropdown functionality in her navigation bar allows for an expanded array of options, enhancing the user experience. Visitors, when exploring the “Portfolio” page link, are greeted with the option to select content categories like “Event coverage” or “Crime & courts,” tailoring their browsing to their interests.

12. Rachel A.G. Gilman 

Rachel A.G. Gilman elevates her homepage's simplicity with a playful, animated headshot, contrasting colors and a classic font choice, creating a dynamic first impression. Under the “Writing” tab, her comprehensive archive is meticulously sorted into distinct categories, making it easy to sift through her published work and accomplishments.

How to make a writing portfolio of your own

After exploring some of the best portfolio website examples , you’re probably eager to get started on learning how to make a portfolio  of your own. Whether you're a seasoned writer or just getting started, these tips will help you present your work in a way that captivates and communicates your unique voice and skills. 

01. Identify your target audience

To properly tailor your site design to your audience, you need to identify who you’re looking to impress. For instance, if you’re using this type of website  to pitch to editors, you might consider spotlighting your best features or most impressive bylines. On the other hand, if you’re cultivating a professional portfolio  for freelance clients, you might want to put testimonials or a list of services front and center.

02. Establish your goals 

Setting clear goals is crucial to track your progress and success. If your objective is to boost engagement with freelance clients, you might measure this by the number of inquiries or project offers you receive through your portfolio site. On the other hand, if increasing your visibility as a writer online is your goal, you could focus on monitoring website traffic, page views, or how long visitors stay on your site. Regularly assessing these aspects will help you understand what's effective and what needs improvement in your portfolio.

03. Choose the right platform

When looking for a platform for your online presence, choose a portfolio website builder  that aligns with your technical ability and the amount of time you can dedicate to maintenance. Although creating a bespoke website might be impressive and a simple clippings curator (such as Muck Rack) would be convenient, it’s a better idea to go for a builder that combines the best of both worlds, offering both customizability and convenience. 

With Wix, you’ll have hundreds of customizable templates to choose from and AI tools that make designing and filling it with images a breeze. Furthermore, Wix enriches your website with features like built-in forms, custom email addresses, and newsletter capabilities, ensuring you can easily connect with your audience and maintain those connections effortlessly.

Check out this selection of Wix website templates for writers .

04. Decide how you want to structure your showcase

When building the “Works” or “Clips” section of your online writing portfolio, your focus should be on showcasing your writing as well as highlighting the outlets you've collaborated with. Select pieces that represent your best work and reflect the type of work you aspire to continue doing. Remember, it's always about quality over quantity. A handful of outstanding pieces will have a greater impact than a multitude of average ones.

If you're at the beginning of your career and lack professional bylines, don't hesitate to include your best work from college or independent projects. Additionally, consider starting a blog that reflects the kind of work you aim to do professionally. 

05. Build an archive

Imagine losing your most valued work if a website goes down or a publisher removes your article. To prevent this, create an archive on your portfolio site. By uploading and publishing posts using the Wix content management system, you not only safeguard your work but also boost your site’s SEO and engage visitors more effectively. However, remember to check your contracts, as some publishers may restrict this. If time is limited, consider downloading your articles as PDFs and linking to them on a dedicated page. It's best to maintain this archive separately from your featured works, ensuring they continue to be the main attraction.

06. Flesh out the rest of your site

Your writing portfolio is more than just your work; it's a complete presentation of your professional persona. Each page on your site plays a critical role in telling your story. Here's how to make them count:

Home: The homepage is your portfolio's front door, welcoming and guiding visitors. It's crucial that this page clearly communicates what you offer as a writer. Make sure visitors can instantly understand your area of expertise and writing style.

About: On your “About” page, detail your professional journey, educational background and skill set. This page is an excellent place to infuse personality into your resume. Consider including a PDF version of your resume so hiring managers can add it to their databases.

Contact:  The “Contact” page is your open invitation for communication. Offer multiple methods to reach you, such as a contact form and an email address. Consider using scheduling software  to make it easy for potential clients to set up consultation calls. 

When writing the copy for these pages, make sure your tone is consistent, engaging and speaks to your desired audience. If incorporating imagery, make sure they’re high-quality, complement the text and reinforce your professional image. Each element should seamlessly blend to form a cohesive and inviting online presence.

07. Test and publish

Broken links, grammatical errors or faulty contact forms may lead visitors to doubt the quality of your work or discourage them from reaching out. Make sure to do a thorough assessment of your site, and consider sharing your writing portfolio with others to get their feedback.

08. Update your website

Regularly update your portfolio with your latest work. This keeps your site fresh and shows potential clients your active involvement and range of skills. A current portfolio can also inspire new project ideas among visitors.

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COACHING + PUBLISHING

FORMATTING + DESIGN

FREELANCE COMMUNITY

10 Great Portfolio Websites for Freelance Writers

by Farrah Daniel | Oct 8, 2023

In this age of online everything, your web presence can make or break your freelance career, especially if you’re just starting out as a freelance writer.

If prospective clients don’t know you by reputation, they need a quick, easy way to suss out your work, your style and your level of professionalism. While social media accounts can do wonders (having a few thousand followers never hurt a freelancer’s credibility), you’ll need more than that as your online calling card.

That’s where your online portfolio comes into play. Even if you’re not quite ready to start a blog , a simple portfolio website that promotes your freelance writing can do a lot to help you land clients.

This Article Features 10 Portfolio Websites to Consider

Regardless of which of these portfolio websites you decide to go with, you should aim for these two things:.

1. Easy-to-read clips: If someone is looking to hire you, their main goal in coming to your site is to read your work and see if they like it. Make it simple for them!

2. Uncluttered design: If a prospective client can’t find what they need in less than 10 seconds, you’ve got too much going on. You’ve lost their attention… and a potential client.

Easy-to-use Portfolio Websites to Showcase Your Work

An online portfolio that fulfills these two basic criteria doesn’t have to be complicated to create. You’ve got lots of good portfolio design tools to help you get there! And if you’re looking for free portfolio websites, we’ve got you covered there too.

When you’re ready to land your next freelance writing job, here are some easy-to-use portfolio websites to choose from.

1 . Squarespace

Squarespace is an effortless drag-and-drop website builder that offers a stellar visual experience. While this isn’t a traditional portfolio website (nor is it targeted solely at writers), it’s a really good choice if you incorporate design or graphics into your work.

Their templates give off a clean, minimalist and sophisticated vibe. And their responsive design is rock solid—an important factor when prospective clients want to view your writing on their phones or tablets. While there are many website building tools—like Wix and Weebly—Squarespace comes out ahead for its sleek visual design.

Cool Feature: Stuck on a design issue while building your portfolio at 3 a.m.? Squarespace’s 24/7 client support (via email or live chat from Monday to Friday) is top-notch. Being able to communicate with a real human being when you have a question or issue can make freelance life that much easier.  

Free version: No but there is a free trial

Upgrade option: It costs $12 per month for a personal website with a free custom domain. For business and commerce versions, which include SEO features, advanced analytics, fully-integrated e-commerce and unlimited storage, it costs $18 to $40 per month. 

2. Clippings.me

Clippings.me was created explicitly for freelance journalists. It gives you a quick and easy way to show off your favorite clips, and add just enough detail about yourself to make you seem human. Like Journo Portfolio, you can add links, upload PDFs or embed multimedia pieces, including podcasts. And if you get stuck finding the right words to sell yourself or if you need some design guidance, check out their Writing Portfolio Guide . 

Clippings.me also offers an open journalism directory where you can browse journalists based on beats or by country to find potential interviewees for the stories you cover You could (hopefully) use it to gain access to more prospective clients .

Cool Feature: Simplicity is the name of the game. have the bare minimum technical skills but still want a refreshing layout for your online portfolio, this is a great choice.

Free version: Yes! It’s free for the basic version, which allows up to 10 articles.

Upgrade option: The pro version costs $9.99 per month, which includes unlimited clippings, downloadable resume on profile, contact forms, search engine optimization (SEO) and portfolio privacy, password-protected portfolio and features like Google Analytics integration so you can measure views.

3. Muck Rack

Muck Rack is a media database that helps connect journalists and PR pros—and their platform gives writers a slick way to easily showcase their work. 

It creates and maintains the portfolio for you by automatically compiling articles, outlets, and social media profiles, which is one of the easiest options in terms of both set-up and maintenance. You can customize your page by adding a bio, listing your beats and spotlighting your best pieces.

Muck Rack boasts it’s the easiest, most unlimited way to build your portfolio, grow your following and quantify your impact. The best part? It’s all free.

Cool Feature: Do you ever wonder how big your reach is? With Muck Rack’s Who Shared My Link tool, you can instantly see the total number of social shares for your article and which other journalists shared your stories.

Free version: Yes! It’s free for all users. Additional features are unlocked for journalists Muck Rack verifies—check out the criteria to become a verified journalist .

4. The Freelancer by Contently

The Freelancer by Contently is a portfolio website specifically for freelance writers and journalists. In addition to serving as your online portfolio, it can serve as a place to find work and connect directly with clients. Here are its top three compelling features:

• It uses a simple and single-page portfolio interface where you can display an unlimited number of projects or blog posts
• Potential clients can filter projects based on the clients you’ve worked with, topics and skills, which are great for writers that work in multiple industries
• Freelancers with professional experience might even be contacted for freelance opportunities with clients like Marriott, Microsoft and Walmart 

Cool Feature: Contently has a rates database so you can see what other freelancers earn, and a freelance rates calculator to help you determine the amount you should charge for each client. 

Free version: Yes! It’s free for writers. (Clients pay to tap into that network.)

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5. Journo Portfolio

On Journo Portfolio , you can create a modern, no-fuss online portfolio. The dashboard is easy to use: customize your site’s look with six distinct themes, and sort your clips into any number of pages or content blocks.

Another handy feature is the range of ways you can share materials: link directly to clips (just type in the URL and Journo Portfolio will grab the title, publication, date, and content), or upload almost any kind of multimedia, including PDFs, videos and images.

Cool Feature: To help you keep track of your metrics, Journo Portfolio’s built-in analytics show you how many visitors your site has had, how long they spent on the site and where they came from. Wanna go the extra mile? integrate your dashboard with your private Google Analytics account so you can access all the raw data available.

Free version: Yes! It’s free for a name.journoportfolio.com URL, and you can host up to 10 articles.

Upgrade option: For the pro version, pay $5 to $10 per month. That includes unlimited pages, article back-ups, and the ability to use your own domain, like www.yourname.com.

6. WordPress.com

WordPress is the grandfather of content management platforms. While not specifically geared towards online portfolios, the joy of WordPress is that you can do pretty much anything you want with it. It’s available as a totally free, no-frills blog; a paid version with more bells and whistles; or the “install-it-yourself-and-do-whatever-the-hell-you-like setup.”

Your standard WordPress themes aren’t all ideal for portfolio work, but search Google for “WordPress portfolio themes” and you’ll have everything you could ask for—WordPress even offers this dedicated portfolio splash page ! This is a great platform for people who want lots of options and total creative control (and who don’t mind fussing around with a little CSS).

Cool Feature: Since WordPress is so adaptable, it can be a good place to start if you think you may want something beyond a portfolio site somewhere down the line. That way, when you realize that you want to be both a freelance writer and photographer, you’re not stuck on a platform where you can’t show off your other skills.

Free version: Yes! For a basic blog.

Upgrade option : For more control over how the site looks and functions, some freelancers choose to upgrade to the $8-per-month premium option. That gives you access to marketing and monetization tools, unlimited premium themes and advanced site design customization. 

7. Writer’s Residence

Run by Monica Shaw and Tim Harding, a writer and programmer duo in the UK, Writer’s Residence portfolios have two simple goals:

• To make it hassle-free for writers to showcase their best work with a beautiful website
• To give writers a valuable tool that they can use to market their careers

Whether you’re an aspiring freelance writer or a published author, Writer’s Residence understands that a well designed website highlights your professionalism and makes it easy for editors to see your work. Bring your own domain or use one of theirs, get creative with their variety of templates and use their “brain-dead simple system” to have your website up and running in 30 minutes. 

Cool Feature: No HTML experience? No biggie! When you create a portfolio with Writer’s Residence, they take care of the design so you can stick to your expertise—writing. Here, you’d build your site with plain text using their simple forms. And if you do want to get fancy, customization is an option, too. 

Free version: Yes! All accounts come with a 30-day free trial.

Upgrade option : After the trial, continue managing your website for $8.99 per month (or £5.49) on this easy platform that lets you upload an unlimited number of writing samples and provides prompt and personal customer support.

8. Writerfolio

The writing industry is highly competitive—make your writing stand out with an appealing and professional Writerfolio portfolio to leave a great first impression with clients and editors. That’s sure to land you your next writing job!

On this platform that also requires no computer skills, you can build a portfolio with unlimited writing samples with attachment uploads, a variety of themes to choose from, an easy fill-in-the-blanks portfolio setup and more. 

Cool Feature: They have a 100% satisfaction guarantee—if you’re not 100% happy, they’ll refund you with no questions asked.

Free version: No, but you can try out a free demo without evening signing up! 

Upgrade option : Memberships cost $4 per month and come with a complete online writing portfolio at yourname.writerfolio.com (but you can use yourname.com, if you already own it) .

Any kind of artist can find a home here, from photographers and designers to writers and illustrators. Format provides an impressive selection of curated themes to fit your unique brand, giving you a beautiful digital canvas to show off your best work.

Your portfolio with Format will be automatically optimized for mobile—so clients can view your work from any device—and you can enjoy unlimited bandwidth and blog posts, copyright protection for any image you upload, plus social media integration. Format will also give you a free domain name for a year!

Need some design inspo? Check out these writer portfolios using Format’s themes. 

Cool Feature: For when you need to make a change on-the-fly, Format’s iOS apps make it easy for you to show off your portfolio, manage your menu items and create and write blog posts anywhere you go. 

Free version: No, but you can try it free for two weeks to see if it’s a fit!

Upgrade option : With the Pro, Pro Plus and Unlimited plans, creatives can tailor their website with dozens of themes, custom code editing, 24/7 support and SEO tools. A bit on the pricey side, monthly membership costs range from $12 to $25

10. Carbonmade

Carbonmade has been building portfolio tools for creatives since 2005. Fifteen years later, they offer hundreds of features specifically built for creatives:

• They can personalize your starting point layouts specifically for your profession
• Carbonmade is automatically responsive and optimized for all devices so your site always looks great
•  You can link your own domain or choose from the ones included in all plans: name.carbonmade.com, name.portfolio.site or name.gfx.work options
• Audio and PDF upload support

Cool Feature: Instead of sticking to a certain theme or layout, Carbonmade lets you use dozens of flexible layout blocks to design your website—just drag and drop to create your dream portfolio. No limitations here. 

Free version: No, but check out the free trial! 

Upgrade option : Monthly membership costs range from $8 to $18. For the cost of two coffee cups per month, writers typically enjoy the $8 plan for access to eight projects and unlimited images and videos. 

Examples of online portfolio websites

Now that you’ve got lots of portfolio websites to choose from, want to see some of them in action?

We’ve compiled a list of online writing portfolios to inspire you. Here’s where to check out some online portfolio examples .

The original version of this story was written by Annie Rose Favreau . We updated the post so it’s more useful for our readers.

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How to Make a Writing Portfolio Website (With 19 Examples)

When someone who wants to be a professional writer asks me for advice, the first thing I tell them to do is to make a portfolio. By sharing your best writing in a portfolio, potential clients feel confident they are making the right choice by hiring you for their projects.

But, if you’ve never created a portfolio, that tip will bring up a lot of questions. What components go into a portfolio? How do you make yours successful?

By the time you finish reading this blog post, you’ll know how to build a professional-looking portfolio website for your writing, no matter what kind of writing you do. I’ll share plenty of inspiring examples and explain how to make one with WordPress.com.

Table of Contents

Why should every writer have a portfolio website?

1. sarah kendzior, 2. damien walter, 3. alexandra shimo, 4. david walbert, 5. emily gera, 6. mary laura philpott, 7. emma taylor prang, 8. cory doctorow, 9. megan jones, 10. carmine mastropierro, 11. bernadine evaristo, 12. ta-nehisi coates, 13. haruki murakami, 14. jacob mcmillen, 15. ariana benson, 16. austin kleon, 17. jacob bacharach, 18. vandana singh, 19. tim alan white, how many pieces should my portfolio display, should i focus on a specific genre or writing style, how often should i update my portfolio, portfolio page, about me page, contact page, blog (optional), newsletter signup page (optional), 1. round up your best work, 2. write your website copy, 3. create your wordpress.com account, 4. choose a wordpress theme, 5. turn on portfolio projects in wordpress or setup your portfolio plugin, 6. add your pages and content, 7. publish your site, promote yourself with your portfolio.

Whether you want to become a full-time writer or dabble in it here and there, you should have a portfolio for your work. Your portfolio website will enable you to:

• Showcase your best work: You’ll have all of your highest-quality pieces ready to share when a potential client or publication asks for them.
• Get more clients, publishing opportunities, or accepted pitches: When you have a portfolio, you communicate to potential clients and publications that you take writing seriously. Your professional presence and easy-to-access samples will improve your chances of getting writing opportunities.
• Own your online presence: A writing portfolio website gives you full control over how you present your work and professional history. You own your website and its creative direction, as opposed to posts on social media websites.

19 writing portfolio example websites (built with WordPress) to inspire your own

What does a portfolio site look like in action? Here are 19 examples from writers with different specialties and industries:

As an author, Sarah Kendzior needs to keep her books at the top of her readers’ minds to keep getting royalties. So, she advertises her available and upcoming books right in her website header. You know what she has to offer as soon as you open her portfolio site.

Portfolio websites can do more than just showcase your writing. Damien Walter’s website hosts a podcast, online courses, and a writing portfolio. This example shows that you can keep other kinds of content on your portfolio in addition to your writing.

Your portfolio website’s About page introduces you to your readers, making it important for building a connection with visitors. Alexandra Shimo’s About page on her portfolio shows how you can write an effective bio for yourself in one paragraph. It covers her professional history and personal life in a few sentences.

If you work in multiple creative areas, you can cover all of them on your portfolio website, as David Walbert demonstrates. His site includes his writing and his woodworking portfolios so he can provide both services to interested visitors.

Emily Gera writes about artificial intelligence and interactive worlds for online publications like Variety and Eurogamer. She uses WordPress’s blogging features as a portfolio by sharing a screenshot and link to every new article in a blog post. With this clever use of WordPress features, visitors can visit different blog categories to see the type of work they’re looking for.

People rely on word-of-mouth recommendations for the products they buy and the services they use. The same principle applies to writing.

Mary Laura Philpott shows off her books’ reception with plenty of testimonials from respected reviewers and authors. If you provide business writing services, you can achieve the same effect with client testimonials. 

Emma Taylor Prang’s website shows how you can experiment with your website structure to change how you present yourself. She uses her About page as her home page, so you get introduced to her immediately. This approach combined with her use of the first person makes it feel like Emma welcomes you to her portfolio when you visit her site.

When you visit Cory Doctorow’s Craphound website , you’ll notice two halves in the design. — One half has each page’s unique content, and the other shares links to his books on every page. This split layout makes it easy for visitors to explore his work wherever they go on the website.

Here’s our first freelance content writing example for those of you who want to sell writing as a service. Notice how Megan Jones uses her home page to list the services she provides and explain why she should be the one to do them for you. Consider how you can use your home page to convince potential clients to learn more about your services.

Carmine Mastropierro’s website shows how a writing portfolio can support the owner’s credibility in other areas. He mainly works as a professional development coach now, but the portfolio he keeps on his website shows the expertise he developed through his writing.

You might notice that Carmine includes a lot of ghostwritten work in his portfolio. If you want to share ghostwritten work as well, make sure to get your client’s permission first.

When you visit Bernadine Evaristo’s website, you’ll see just how comprehensive a portfolio can get. She has pages for her honors, tours, activism, and other ongoing aspects of her work that other sites don’t often give dedicated space to. Her statement page is especially unique in that it gives her a place to explain her approach to writing.

Ta-Nehisi Coates’ portfolio stands out in its bold design. Its mainly black-and-white design uses hints of red to highlight text and icons for striking results.

He also has a homepage that provides snippets of some of the website’s other pages to draw you into the rest of his content. Here, you’ll also see a call to action to follow his work by subscribing to his newsletter.

Haruki Murakami also has a standout website design. His homepage uses background designs based on his book art specially adapted for the site.

The community page on this website could also provide some inspiration for yours. It shares readers’ favorite memories of the author’s work to demonstrate how dedicated his fanbase is.

When you need to sell business services or a product, a clear and upfront approach helps visitors understand your selling points and intentions. Freelance writer Jacob McMillen offers a call to action to sign up for his educational materials off the bat. He pulls it off by making the benefit clear (helping you build a six-figure freelance writing business) and explaining the topics he’ll cover.

Ariana Benson’s portfolio shows that you don’t need to pull out all the stops to have an effective portfolio. She uses pictures of flowers to create a beautiful and compelling navigation on her homepage. Throughout the site, she uses columns and short paragraphs to break up text for easy reading.

Author Austin Kleon’s website is another case study of how your website layout can keep your selling points at the top of your visitors’ minds. He uses a three-column layout — one with links to his books, one with the page content, and one with his profile and newsletter. Wherever you go on his website, you can navigate to his books, newsletters, and social media accounts.

When you visit Jacob Bacharach’s portfolio site , you’ll see how far organization and a clear layout go in successful website design. His portfolio has standard black text on a white background, letting images of his books do the talking. On his articles and essays page, he highlights links in a different color and uses generous line spacing to help the reader browse his writing.

Speculative fiction writer Vandana Singh’s website provides a full history of her work. Her about page stands out because of its personal perspective and level of detail. This website demonstrates how a portfolio can act as a record of your career if you want to give visitors the full story.

Tim Alan White interweaves his portfolio and his blog using a simple technique. At the top of each portfolio category page, he includes a link to a corresponding blog category. If you plan on blogging frequently on your website, think of how you can connect your blog and your portfolio.

What work should a writing portfolio include?

At its foundation, an online writing portfolio should share links to your very best work. These links should:

• Have no errors: Make sure the pieces of writing you link to don’t have any factual or grammatical errors. The links on your website themselves should work properly, too.
• Show your capabilities: Demonstrate your writing skills by including your best work. These could be articles with in-depth reporting, poetry that speaks to your artistic vision, or blog posts with interesting angles.
• Express the variety of work you do: Include writing related to all the genres, industries, and formats you would like to cover in the future. If you’d like to focus on a certain area in your work moving forward, include that kind of work in your portfolio.

There are no hard and fast rules, but generally, 10 to 15 of your very best pieces of writing should be sufficient. When in doubt, lean toward quality over quantity.

If you write in multiple different genres or styles (for example, you might be a copywriter by day but publish poetry in your spare time), consider creating a portfolio page for each one, or focus on the style that you are trying to sell or would like to be doing most often.

As often as you have new work to share! If work is old, use your best judgment, and replace outdated pieces with fresh work.

Pages to include in your portfolio website

As you learned from the examples I shared, there are no hard and fast rules to how you structure your portfolio website. But, if you need to know where to get started, portfolio sites commonly have these types of pages on them:

The homepage is the page visitors see when they first visit your site’s address.

You have multiple strategies to choose from when you design your homepage. Most commonly, website creators use the homepage to introduce the website and direct visitors to other parts of it. But you could also share your bio or work right away.

If you decide to take the classic route of introducing the other parts of your website on your homepage, keep things brief. Use only a few sentences each on the sections describing other website pages.

Here’s where you’ll share links to your best work. If you perform different types of writing, you might find it easier to use multiple portfolio pages.

Writers usually present their work in a list of text links or use pictures to highlight each piece. If you have a lot of writing to link to, text links organized with headers will do the trick. But, if you have a smaller, curated portfolio, images will bring more attention to each link.

Your about page introduces you to your readers and explains why you do your work. As we explained in our guide on the subject , successful about pages include:

• The most important details about you — who you are, what you do, and why you do it
• Additional details like your professional history or your personal life
• Visuals — most commonly, a photo of yourself

Personal touches and humor especially shine on about pages because they show your personality. Feel free to throw in details about your personal interests or a play on words to connect with your readers.

Here’s where you’ll share your public contact info for people to reach out to you about your work. Most writers share an email address here — no need to share your phone number or mailing address if you don’t have one for business.

If you’re a published author, you might also share contact information for your publisher, literary agent, or event manager. Consider what people might contact you for, and direct them to the proper channels on this page.

You can also add a contact form to this page to make it simple for visitors to send you a message. WordPress has plenty of contact form plugins with different designs and features.

While not necessary for a successful portfolio, you can also run a blog on your website. Writers tend to create blog posts about topics like:

• Updates on their work, such as a book release or signing tour
• Links to new articles on other websites
• Personal updates
• Short-form prose
• Advice related to their industry

If you’re not familiar with writing for the web, our guide to writing a blog post will help you understand the best practices and mindset to follow. But, if you plan on writing more personal blog posts, you can skip many of the steps suggested there.

If you have a newsletter, your portfolio site makes a great place for you to advertise it. Many writers use a page on their website as the primary sign-up page for their newsletters. Here, you can include details like:

• Your newsletter sign-up box
• What people can expect from your newsletter
• Reasons people should sign up for your newsletter
• Links to sample issues

Getting started with your newsletter? Use WordPress.com Newsletter or one of the many WordPress newsletter plugins so you can create your website and newsletter content all from the same place.

How to make a writing portfolio with WordPress.com in 7 steps

Now that you know what goes into a writing portfolio website, it’s time to make yours. Follow these steps to build a portfolio site in WordPress:

Using the criteria I shared earlier, go through your past writing and find your best samples. You have a few approaches to take depending on the type of work you want to share:

• Online articles: Save the links to your work in a bookmarks folder in your browser for easy reference.
• Books: Collect any links to buy your books online and download the highest-resolution pictures you have of their covers.
• Documents: Scan your documents as PDFs and save them to a dedicated computer folder.

Now, set these all aside to have on hand in later steps.

Decide what pages you want to include on your portfolio website and write the copy for them. You can write them on whatever platform you write best, whether that’s a word processor or your notepad app. Keep in mind that formatting like headers, bold text, and bullet points will carry over to WordPress when you paste your content in later.

Go to WordPress’s account creation page to make an account for your website. During this process, you’ll choose a plan and website name.

Once you’re in the WordPress dashboard, you can start building your website . Begin with a theme — code that determines what your website looks like. Thanks to your theme, you won’t have to worry about fiddling with design elements or source code (unless you want to).

All of the themes WordPress offers support portfolio features. But, you might be particularly interested in portfolio-based themes .

Check the left sidebar of your WordPress dashboard for a “Portfolio” option. If you don’t see it, you’ll need to turn on the Portfolio Projects feature.

Visit the Settings option on your sidebar, then go to Writing > Content Types. Turn on the “Portfolio Projects” option. Under the toggle switch, you can also choose how many projects you want to display on each of your portfolio’s pages.

You may also use a portfolio plugin if you have a plan that supports plugins. Follow your plugin’s specific instructions to set it up on your website.

With your website set up to share your portfolio, you can add your content.

Add a page to your website by clicking the “Pages” option in your WordPress dashboard sidebar, then selecting “Add new page.” You’ll have a full selection of page layouts to choose from.

Our guide to using the WordPress editor will walk you through using it. Since your website isn’t published yet, you can experiment as much as you want to learn it firsthand.

Add projects to your WordPress portfolio by going to the “Portfolio” option on your dashboard sidebar. On this page, you can add and manage your projects individually. You can write and edit your projects just like you would a page.

Once you feel satisfied with your website, publish it so everyone can see it. Go to your dashboard’s home page, then look for your website name and URL at the top of your sidebar. There, you can click on the “Coming Soon” icon to publish your site to the public.

Now that you have a portfolio website, promote it wherever you can. Share it on your social media accounts and give the URL to potential clients.

Don’t forget to maintain your website to keep it as professional-looking as possible. Update your WordPress tools regularly and add new work as you complete it.

Related Reading:

• How to Create an Online Portfolio Website With WordPress to Share Your Best Work
• How to Build a Photography Portfolio Website (With 9 Stellar Examples)
• How to Make a Copywriting Portfolio: 15 Examples + The Process
• How to Create an Art Portfolio Website to Share Your Work (with Examples )
• How to Easily Create a Stunning Web Design Portfolio (+Examples)

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Melissa King writes actionable blog posts about content, marketing, and productivity for tech companies. Find more of her work at melissakingfreelance.com.

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5 writer website examples to check out before you build your portfolio

A strong portfolio amplifies the visibility of a writer’s work. Get inspired by these writer websites and take your words to the web.

An excellent portfolio draws people into your world. Great content keeps them there.

Steer interested individuals to your work with a striking digital portfolio that lets your personality (and talent) shine. Here are five of the best writer websites we’ve seen.

5 writer websites worth checking out

Building and maintaining an online writer portfolio is a great way to showcase your experience. Instead of sending individual pieces to each potential client, you can send everyone to a central location — a great portfolio website that highlights your writing style and skills. Plus, you can link to it from your social media accounts and even include a QR code on your business cards and resume. You can also optimize your site to improve visibility in search engines . 

Great portfolios express your work’s tone and style.. A technical writer website might prioritize more formal language than a typical essay writer website, while copywriters might display work from previous ad campaigns. 

Here are five of great examples of freelance writer websites to use as a starting point when creating your portfolio:

1. Carrieann Narumon Cahall

Carrieann Narumon Cahall is a writer, editor, and educator. With degrees in English and creative writing, her website’s bright colors match her enthusiasm.

The site is a single page showcasing a wonderful blend of pastels and stand-out calls-to-action (CTAs). What’s so effective about the layout is the use of color in the button design. Carrieann’s CTAs are a deep purple that’s more saturated than the other site elements, making them stand out from the rest of the content. 

The main CTA is the “Open to Work” button, which turns a vibrant shade of green and tilts and expands when users hover over it. Other buttons, from “View Work” to “Download CV,” share this animation — but only this central button changes color. If potential clients hover over the button while considering hiring Carrieann, this CTA gives them an encouraging green light. 

2. Bella Shing

Bella Shing is a writer, director, and producer. Her portfolio is simple and elegant, featuring clever eye-catching animations, delicate lines, and oversized typography.

A large graphic made of overlapping circles sits in the center of the site’s homepage. As you scroll, the drawing shrinks and smaller circles appear within it. The smaller version of the drawing follows you down the page, creating a sense of cohesion. The ongoing animation encourages you to scroll to the “Get in touch” section at the bottom of the page. 

The navigation menu sticks to the top right corner of this one-page website , so users can jump to other sections at any time. The menu indicates what section you’re currently exploring by underlining the name. 

TileDesign is a CMS template for creative professionals including a blog, portfolio pages, and a fully dynamic homepage.

3. Clare Azzopardi

Clare Azzopardi’s website is straightforward and focused on brand identity. The homepage features a black-and-white headshot under a succinct three-sentence biography that summarizes her experience, notes her awards, and highlights a global and multilingual audience . These few elements introduce Clare and define her credibility as a writer from the get-go to encourage visitors to explore the site. 

The classic and modest design is also comforting. Everything is monochromatic, and the old-fashioned serif typeface reminds us of a freshly printed novel. This timeless design has a high-quality feel, presenting Clare as a seasoned novelist that delivers.

4. Molly Stubbs

Molly Stubbs is a freelancer whose content writer website covers copywriting, content marketing, social media posts, and more.  Her site uses vibrant colors and icons to showcase her personality.

The first thing we see in the portfolio is bubbly text that introduces Molly and states precisely what she’s great at: telling compelling brand stories. The vibrant color palette suggests she writes content as attention-grabbing as this design. 

One feature that stands out is the purple news-ticker style banner at the bottom of the screen with the words “HIRE ME.” The banner separates the About and Contact sections.

Our favorite part is the brief message at the bottom of the page and next to the copyright information: “This is all there is. Were you expecting more? It's okay, me too.” Molly’s lighthearted and humorous personality gives the viewer a peek into her work’s tone of voice.

5. Travis Brown

Travis Brown is a horror writer with a website that perfectly suits his niche with a haunting design. The site has an eerie ambiance with a background image of a foggy forest and a black and purple color scheme. A translucent cloud follows the cursor to add interactivity to the spooky atmosphere. 

Travis’ CTAs and links constantly remind you of his writing to market his work. Each section has a brightly colored button saying “Buy Books” or “View Projects,” with a dedicated webpage redirecting to relevant online stores. A “Get in Touch” form at the end of every page encourages potential clients to inquire about his writing services. This cohesive design hints at Travis’ specialty and instills confidence that he understands the genre and delivers successful horror-focused content. 

Elevate your career as a professional writer

A digital portfolio is a shareable resource that showcases who you are and what you offer. Demonstrating your experience and personal style with a well-designed site increases your chance of winning over not just new clients, but ones you’d be excited to work with.

No matter what type of writing you do, using a professional website builder like Webflow to create a portfolio is a great way to get your work in front of more people.

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The Ultimate Guide to Academic & Professional Creative Writing Portfolios

Building a creative writing portfolio that gets you accepted into your dream writing program is a challenge in itself. But did you know that when you graduate, you’ll have to throw everything you know about portfolios out the window and start the process all over again?

Whether you want to get into a great school to work on your craft, or you’re freshly out of school trying to land your first job, this guide has all you need to know.

We’ll review how to build a creative writing portfolio for a course or degree program and what career paths you can choose from once you graduate from it. Then we’ll show you how to create a professional creative writing portfolio and show you a tool that makes it super quick and easy.

Creative writing portfolio for college and university

Let’s go in chronological order. Before you go after a full-time writing job or try to land some freelance clients, you’ll probably want to study writing. It would be a little harder to become a writer without mastering the craft of writing, after all.

And when it comes to writing programs, whether it’s a creative writing course or a full-on degree program, most schools expect you to hand in a creative writing portfolio alongside your application.

Always check the guidelines

The very first thing you’ll have to do is checking the creative writing portfolio requirements that your desired program has. They tend to be very specific about the format, length, and contents of the material, so make sure you get it right. Let’s check some examples to see what you can expect when looking at these guidelines.

Creative writing portfolio requirement examples

Example for creative writing portfolio requirements

University of the Arts

When you apply to the Creative Writing program at the University of the Arts, you’ll have to submit a portfolio of your original writing and an essay that answers a creative writing prompt. They give the following requirements for these two:

• Portfolio : 10-15 pages in length, including at least two different pieces. It could be short stories, creative nonfiction, poetry, or excerpts from novels.
• Essay : 150-200 words in length with the topic of describing an important window.

University of Portsmouth - MA in Creative Writing

“We don’t prescribe an ideal portfolio,” they write at the requirements for this program. There are still some requirements that applicants have to follow though:

• Maximum 4,000 words in length
• No more than 3 pieces of writing
• Except for poetry-only submissions, there they recommend about 5 poems
• You have to write a short description of each piece

Apart from the portfolio, you’ll also need to submit a personal statement, talking about your ambitions and your writer’s journey so far.

Belhaven University - Creative Writing BFA Program

For applying to the Creative Writing program at Belhaven, you have to send your application via email with the following:

• Portfolio: Minimum 12-15 pages of creative writing (fiction, poetry, scripts, or creative nonfiction)
• Essay: 3-4 pages, discussing your history as a writer or reader OR explaining why you want to study creative writing
• A cover letter

Tips for your academic creative writing portfolio

Once you have the guidelines for your portfolio, it’s time to actually sit down and put it together.

Pick your writing pieces carefully

It goes without saying, but your choice of writing pieces will make or break your creative writing portfolio. Don’t be afraid to spend a longer time rereading your work and evaluating if the pieces hit the standard you want your portfolio to have.

It’s also a good idea to choose the ones you’d like to add, then put them aside, wait a few days, and assess them again. When you’ve been focusing on something for hours on end, it gets harder to see them clearly, so a little break can help a lot.

Once you’re done selecting them, double-check it with the requirements again and read through them one more time.

Get someone to review your portfolio

Another tip to make sure your portfolio is as good as it can get is to get someone to review it. It can be another writer or an avid reader who can evaluate your pieces from a literary point of view, or even just a friend or family member to check it for typos and other grammatical mistakes.

Similar to picking your pieces, when you wrote something and have read it a hundred times already, your mind will slip over typos naturally, knowing what you intended to write there. So giving yourself a break and getting someone to help can make sure there are no mistakes left in it when you hand it in.

Because as an applicant to a writing program, you really can’t afford to have typos and grammar mistakes in your creative writing portfolio.

What can you do with a creative writing degree?

When you’ve been obsessed with writing all your life, deciding to go for a creative writing program is a no-brainer. You’ll probably have the time of your life getting your degree too. But what happens when you graduate and actually have to figure out what you want to do for a living?

It might take a little more thinking than choosing your education, as you have many more options for a writing career , so it’s not as straightforward. We’ll quickly review the different career paths that are all open for you, once you graduate with a creative writing degree.

Publish books and become an author

Becoming a published author or poet is probably what most students with a creative writing portfolio dream of. It’s definitely a logical and super suitable direction, but unfortunately, it’s not as easy as one might expect. You’ll have to do a lot of pitches to get signed with a publishing house. Alternatively, you can set up a site using an author website template and publish books on your own.

Choose marketing or advertising, become a copywriter

A field that’s easier to get into for writers is marketing and advertising. More specifically, copywriting. Creative directors often emphasize how important it is for copywriters to master the craft of writing. So much so, that they would rather recommend taking a creative writing course than going to a portfolio school.

Copywriters can work freelance, in-house, or at agencies and they write advertising and/or marketing materials. It can be anything from slogans for advertising campaigns, TV and radio spots, copy for Facebook and Google ads, or even complete email marketing campaigns.

The career path in this profession is usually the following: junior copywriter, copywriter, senior copywriter, associate creative director, creative director, global creative director

Write long-form pieces as a journalist or magazine columnist

If selling products and services is not your thing, writing for newspapers or magazines could be another option for you. It probably won’t pay as much as a job in advertising, but you get to write longer pieces about topics you’re (ideally) interested in. And after all, no matter what happens, we’ll always need and want to read about what’s going on in the world.

Interested in this field? Read our tips for creating a journalism portfolio !

Get into content marketing and SEO

If you don’t mind that you won’t be exclusively writing all day every day, content marketing and SEO (a.k.a. search engine optimization) would be a great option for you. You’d still be writing, namely long-form articles and blog posts that are preceded by thorough keyword research.

With SEO comes a more technical side of the job, but that only balances out the work and makes your daily routine more versatile. Not to mention that you’ll always have data of how well your content does, so you can measure your performance effectively.

Make writing impeccable as an editor or proofreader

If you’re the kind of writer that loves reading and is bit of a perfectionist, you’d make an amazing editor or proofreader. Although these professions don’t need you to actually sit and write a ton, the job couldn’t be done if you didn’t know all the ins and outs of writing.

How to make a professional creative writing portfolio

Once you graduate and decide which way to go, you’ll need a portfolio to get started. Not the kind of standard “15-page-document” they asked you to write for school. Oh no, nobody wants to read through that now. Instead, you’ll need something that stands out, something that’s easy to browse through while showcasing your excellent writing skills.

The best format for your creative writing portfolio

The best format for your real-life, professional creative writing portfolio is actually a website. Realistically, whether you’re applying for a job or looking to land freelance clients, you’ll get in touch with them online.

So handing over your good old “book” won’t be an option. Just like presenting them with a lengthy document won’t be either. Why? Because it’s essentially a big wall of text that would be way too overwhelming to read through.

A website on the other hand is easy on the eyes, has lots of visuals, and organizes all the materials you want to present nicely.

The three main essentials you need to have on your website are an eye-catching home page, a well-written about page and separate pages for each of your writing projects, whether it is advertising copy, poetry, or a published book.

The heart of it all: the home page

Your home page will be the most important page of your website. This is where everybody lands at first and thus where they get their first impressions from. To have a great first impression, turn it into genuine interest, and make your visitors convert, your home page will have to check some boxes.

• What website are they looking at? Looking at the home page, visitors have to be clear about what website they landed on. They should know at least your name and what you do by just looking at the very first page.
• How do they find out more? You should have a navigation bar that makes it easy for people to find what they are looking for: your work, your about page, your contact information.
• Who are you actually? Although you have your about page to elaborate on that, it's best if they can find out a little bit about you right on your homepage. Adding a photo of yourself and a short bio will immediately help them make a more personal connection with you.
• Why should they keep on reading? Now they know who you are and what you do, but they still need a reason to spend their precious time on your site and keep on reading. Feature your most impressive projects on your homepage to prove the quality of your work right away.

Crafting the perfect about page

The about page is your place to shine: it gives you a perfect opportunity to introduce yourself more in detail and get creative with your writing. What would be a better way to flaunt your storytelling skills than telling your own, after all?

But if possible, make sure it’s still not just a big wall of text: try to break it up with images to make it easier to read and to illustrate what you’re writing about.

The about page is also a great place to feature your writer resume . Some writers like to link to it as a PDF, some embed it as a picture, while others simply have theirs typed there as part of the page.

Project pages for books, poetry, and beyond

The way your project page should be structured depends a lot on the type of project you’d like to add to your creative writing portfolio. But there’s still a general formula you can follow to introduce the “behind-the-scenes” of your writing:

• What was the task you had or the reason why you decided to write this piece?
• What was your creative process of writing the piece? Did you face any challenges while writing? And if so, how did you overcome them?
• What was the impact your piece had once published?

These are pretty general questions, but it’s exactly because of that that they can be applied to many different forms of creative writing.

It’s also expected to feature the finished result so that people can actually read your writing and evaluate your skills. When it comes to shorter pieces like poetry, feel free to publish the whole thing.

But for longer writing like novels, nobody expects you to publish it from start to finish in your portfolio. You can add an excerpt - or if it’s been published and has received positive feedback, you can feature some quotes on what people said about it.

Build your creative writing portfolio with Copyfolio

If you want to create a beautiful website that has everything we outlined above… and you don’t want to spend hours upon hours figuring out the technical side of it… Your best bet is using a website builder or portfolio builder tool that was designed specifically for writers.

Don’t worry about coding or design

The good thing about using a tool like Copyfolio is that you won’t have to worry about the technical side of things. Or whether you can design it to look good or not.

Having the templates, palettes and presets makes sure you can build the foundations of your site in just a few clicks. And it will look good, no matter what you add to it.

Create professional images in the editor, with a few clicks

You don't need to have Photoshop or any other design program to have images that'll wow your site's viewers. Place your image into a magazine, laptop, or TV with a single click and have a portfolio that looks like it was professionally designed.

Get help with writing about your projects

Apart from the daily portfolio tips that you’re going to get in email after signing up, you’ll also find tips and prompts in the website builder itself.

Built with insights from successful freelance writers, hiring managers, and creative directors, we’re guiding you through the process to help you create a portfolio that has exactly what people are looking for.

Sign up today and create a stunning creative writing portfolio for free, in a matter of minutes!

9 creative writing portfolio examples

Joanna zhang.

Joanna created her portfolio using Copyfolio

Eve L. Ewing

Safia Elhillo

Tomi Adeymi

Ocean Vuong

Bethan Woollvin

Morgan Parker

Isaac Garza

Isaac created his portfolio with Copyfolio, using the "Billboard" template

Want to see more? Check out our article all about creative writing portfolio examples !

Dorka Kardos-Latif

Digital marketer & portfolio expert, the face behind all content on Copyfolio 👋

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Creating a writing portfolio is challenging. To that end, I've written an extensive guide on how to create the perfect writing portfolio.

For now, let's get you inspired by a collection of writing portfolio examples that I've carefully curated. These contain examples from writers, authors, copywriters, and content marketers built on a variety of portfolio builders or websites.

For each example, I have highlighted my favorite aspects — something that can be used in your writing portfolio when you create yours.

With that in mind, let's look at the top writing portfolios.

The top twelve writing portfolio examples

Gari Cruze is an associate creative director and copywriter . His online portfolio website —which uses a grid layout with all his work — is filled with humor, and I love it! He's divided his portfolio into sections called "About" (fairly normal), "17 Random Things", and "Oh Yes, They're Talking" instead of the usual "Get to know me" or "Testimonials."

Moreover, even in the About section, he uses copy that brings out his creative writing — words such as "the full blah blah" and "pink squiggly stuff in people's skulls" strike a chord. He also has a "testimonial" from his dad that finishes with "... Gari's like one of the slower primates."

So, all in all, it's an excellent representation of his work and who he is!

Kayla Lewkowicz

Kayla Lewkowicz is a writer, content marketer, and teacher . Her writer website landing page is about who she is and what she does — like "turning great ideas into compelling stories" and, more importantly, "arguing about the finer points of the Oxford comma." Hear, hear!

When you scroll down on her landing page, you see various photos of her travels accompanied by client testimonials and service offerings. The portfolio section has been categorized by topic and what's great to see is that each topic has three posts highlighted for the reader to look at first.

Jennifer Fernandez

Jennifer Fernandez is a writer and editor on staff at Architectural Digest , Travel + Leisure , and Martha Stewart Weddings ; her work has also appeared in The Wall Street Journal , Elle Decor , House Beautiful , Afar , Departures , and more.

Her beautiful writing portfolio follows a super minimalist style, and her writing samples are divided into three sections so that it's easy to navigate.

Qin Chen is a Beijing-based writer , journalist, and news editor at TechNode and has spent the past two years helping English readers make sense of the top news from the world's second-largest economy.

Her portfolio opens with a quaint picture of a riverboat that's both calming and intriguing. From the off, her work is collected into two sections: writing and video. And her writing samples are arranged into an easily parsable format divided by year.

Ann Friedman

Ann Friedman is a journalist, essayist, and author and currently a contributing editor to The Gentlewoman, having written for places like The Cut , The Los Angeles Times , The New York Times , ELLE , and The Guardian , and has co-written the best-selling book Big Friendship: How We Keep Each Other Close and co-hosts the pioneering podcast Call Your Girlfriend .

Her portfolio is a favorite of many lists like these because of its minimalist, friendly vibe. Her writing samples are collected under headings such as books, essays, interviews, and more, making it super easy to go through.

Tyler Koenig

Tyler Koenig is a copywriter and content strategist living in the Bay area after having traveled the world copywriting for various brands. He's currently the content lead at CapitalG , Alphabet's independent growth fund.

His portfolio is clean and straightforward, and his main landing page says who he is and what he does through both the visuals and the copy, while his work is tucked under the "Content" section.

Alice Lemée

Alice Lemée is a creator, freelance content writer, and copywriter and writes on freelancing, the creator economy, and personal development.

Her portfolio page is an excellent example of how a single landing page can accomplish a lot — intelligent copy coupled with beautiful imagery and call-to-action buttons interspersed in just the right areas.

Muriel Vega

Muriel Vega is a writer and editor living in Atlanta , writing about tech, culture, and food with bylines at Delta Sky Magazine , The Guardian , Apartment Therapy , Eater , VICE , Splinter News , The Washington Post , Atlanta Magazine , The Bitter Southerner , Outside Magazine , and more.

Muriel's clever use of colorful icons in a simple white background for her portfolio evokes a sense of friendliness, approachability, and creativity. Also, her creative writing has been astutely collected under relevant topic headings for easy perusal.

Hank Herman

Hank Herman is an award-winning author, humorist, and writing instructor whose memoir, Accept My Kid, Please! A Dad's Descent Into College Application Hell has led to speaking engagements throughout the Northeast, and his 15-book series of basketball novels, Super Hoops , is read by grade-schoolers everywhere.

His is one of the few portfolio sites to use a comic (of him and a beagle zooming around on a car!), which certainly lends an air of whimsy to an excellently organized website.

Shayna Condé

Shayna Condé is a writer, model, and actor who looks to create spaces that build community, share valuable information, and foster discussions behind brands.

Her beautiful portfolio website is a collection of photos of her, as well as sections for her writing, modeling, and acting.

Colleen Fisher Tully

Colleen Fisher Tully is a content writer & editor working in the health, food, cannabis, nutrition, finance, and family spaces.

Her minimalist portfolio has been separated into easy-to-read collections on the numerous topics she writes on.

Pamela Rosen

Pamela Rosen specializes in creating long- and short-form content for B2B and B2C audiences .

Her portfolio is divided into the various types of content that she writes.

How to create an online writing portfolio with ease

Now that you're adequately inspired let's learn how to create one of these portfolios easily. We highly recommend reading our guide on creating a writing portfolio from scratch .

What we've seen above has been created on an eclectic mix of builders for portfolios, website builders, and more. A lot of these solutions are time-consuming and quite complex to set up.

Authory for all your content needs

And that's why a portfolio builder like Authory makes so much sense. It's super simple to set up, is good-looking, and gives you a portfolio out-of-the-box. Not only that, Authory is self-updating, which means that you don't have to keep track of all your work actively — Authory does that for you! Authory also backs up all your content forever — there's no need to fret about losing access to your work if a site goes down — Authory has it all locked down.

Sign up now for a 14-day free trial!

And that's why a portfolio builder like Authory makes so much sense. It's super simple to set up, is good-looking, and gives you a portfolio out-of-the-box , is good-looking

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over 1 year ago

6 Content Creator Portfolio Examples to Get Inspired

A handpicked list of 6 brilliant content creator portfolio examples to inform, illustrate, and inspire you to make yours!

This is Authory, a brand new site by Eric Hauch that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime if you'd like to stay up to date and receive emails when new content is published!

The Ultimate Guide to Creating a Successful Writing Portfolio

A comprehensive yet easy-to-implement guide on creating your writing portfolio. Includes tips, up-to-date examples, and everything you need to have a writing portfolio that will get you more work with minimum effort.

How to Build a Stunning Social Media Portfolio: A Step-by-Step Guide with Examples

A step-by-step guide on building a stunning social media portfolio — navigate NDAs, create case studies, see examples — & get more work!

Content Marketing Portfolio — A Step-by-Step Guide with Examples

Content marketers range from writers to social media marketers and more. Learn how to make the ideal content marketing portfolio for your profile.

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• Writing Portfolio
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• Portfolio Creator

How to Create a Writing Portfolio (With Examples)

Want to create a writing portfolio that'll stand out to readers and potential clients? Here's how to do it and some examples to make it easy for you.

As a freelance writer, it's beneficial to have a portfolio of your work, so potential clients can review your work and learn about your area of expertise. Before starting to work on your portfolio, you should consider the writing you want to do.

Whether you're a copywriter, a ghostwriter, writing literature, or a journalist, that should be clear when people view your portfolio. One of the first things to consider when creating your portfolio is your niche, and determining your niche can help you select your articles and the layout.

6 Steps to Creating Your Writing Portfolio

Here are the six steps to creating a writing portfolio that will help you get noticed by readers and potential clients:

1. Choose a Portfolio Host

In today's virtual world, having an online portfolio is a must for most creatives. You get to decide whether you want to host your portfolio on your website or prefer to have another company host it.

You can create your portfolio using a platform like Wix, Weebly, or WordPress. If you'd rather have your portfolio hosted by a site specializing in online portfolios, you can choose from sites such as Clippings, WriterFolio, or JournoPortfolio. You might be interested in these free platforms to showcase your freelance writing portfolio .

2. Determine Your Niche

If you're struggling with selecting the type of writing you want to focus on, it may be a good idea to review your previous work and see which ones had the most impact, response, and reach. If you want to focus on ghostwriting, you may want to clarify what type of content you can write. This can range from real estate to gardening, holistic medicine, or another industry in which you have writing experience.

As a copywriter, do you enjoy creating sales pages and other marketing copy, like landing pages, newsletters, and email sequences? What kind of literature do you write if you're a literary writer? You can focus on romance, fantasy, horror, or any other genre. What type of news do you write about if you're a journalist? Do you write about current events, celebrity gossip, or financial or political news? The possibilities are endless.

3. Create Your Author Bio

Your author bio aims to introduce yourself to potential clients who enjoy your work and want to learn more about you. The content you include in your bio should match the formatting and design of the website. The elements you should consider including are:

• Where you're from originally.
• Where you call home currently.
• Your academic writing credentials, if applicable.
• Your notable publications.
• Any accolades and awards you've won.
• The subjects or themes you cover.

You can include your social media links if you're comfortable, and they highlight more of your written work. If you're creating your site for the portfolio, you can choose to include the bio on an about page or have it as your homepage.

You may consider adding a photograph of you since it can increase the chances of people reaching out to you. You may be interested in learning tips on how to write an about me page in your online portfolio .

4. Select Your Best Work

Once you've decided on the niche you want to focus on, you can review your completed work and choose the best content that fits that specialization. You can include work past clients have succeeded with and their feedback.

Your potential clients want confirmation that you can produce well-written content about the content you're stating is your specialization. It may be helpful to verify the terms of the work you've written to determine whether you can post the entire content as a part of your portfolio or if you'll have to provide links.

If you provide links, specify the publication and when it was published. You might be interested in learning how Google Docs can help organize your writing portfolio for the next step.

5. Organize Your Work Into Segments

You can divide the work you want to include in your portfolio by niche, or the type of article, using clear descriptions. Categorizing your work makes it easier for potential clients to find samples of the work they're looking to hire you for when you separate them by niche or type. Examples of categories include landing page copy, white papers, and blog posts, to name a few.

Your descriptions for your categories should be brief. If the content you want to share was done as a ghostwriter and didn't include your byline, you should include the term ghostwriter in the work description to clarify it.

6. Ensure Your Contact Information Is Easy to Find

Your online portfolio must make it easy for potential customers to connect with you. Whether they want to express appreciation for an article you wrote or wish to discuss a business opportunity with you, finding your number or an email address shouldn't be challenging.

Engaging with as many people as possible is an excellent way to expand your online profile. You can use a contact form on your website, or you can provide your email address.

The key is to ensure that the information is visible and easy to access, whether they're using their phone, tablet, laptop, or desktop computer. If you decide to share an email address, you may want to create a new account, since having an email published publicly can leave you vulnerable to excessive amounts of spam.

Writing Portfolio Examples

Before you begin creating your portfolio, reviewing what some writers have created for themselves may be helpful. You may also want to check out the blogs every freelance writer should read to get some inspiration, regardless of how long you've been writing. Here are some examples of writer portfolios with some commentary on their design:

1. Elna Cain

Elna's portfolio tells you that she's the writer you're looking for to meet your business needs. She lists publications where readers can find her work and shares testimonials from past clients.

She has numerous ways to connect with her, whether you want to discuss business opportunities or follow her online. She also has a link to her blog, so you can stay current on her work.

2. Tyler Koenig

Tyler uses his website to add value with an email list, courses, webinars, and tips on his blog. He has paid and free resources, highlighting his expertise to potential clients. The site is well-designed and easy to navigate.

3. Jennifer Fernandez

Jennifer uses a grid-based theme to display links to her writing samples, using a title and a thumbnail photo for each. She organized her writing samples in sections based on her lifestyle, design, and travel content niche. Jennifer showcases the type of writing she has experience in and makes browsing easy.

Get Started With Your Creative Writing Portfolio

Before you make your portfolio live, you may want to review it and have friends or colleagues look at it. Sometimes we can be so close to our project that we miss little things. The last thing you want is to publish a writer's portfolio with spelling or grammar mistakes.

If you're looking for work, you want to get as many eyes as possible on it to increase your chances of getting hired. You might be interested in learning how to source clients as a freelance writer now that you have a portfolio to share.

• Pricing & Signup
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Create a beautiful, easy, and professional online writing portfolio

And use it to land your next writing job. done in minutes —no computer skill required..

An online writing portfolio is essential to presenting yourself professionally in the highly competitive writing industry. Writerfolio sets you up with a beautiful website that makes your writing stand out.

A website for your writing portfolio

Writerfolio sets you up with a homepage for your professional writing. You'll get a web address like yourname.writerfolio.com—or bring your own, like yourname.com—and present your writing in a way that makes you look good.

Impress clients and editors

Your blog is not a portfolio. Clients and editors don't have time to wade through your personal journal to find your samples—they'll just move on to the next writer. Writerfolio makes that first impression count by making it easy for editors to see your talent.

Focus on writing, not tech stuff

You've got better things to do than wasting time figuring out how to put a web site together. Our famously-easy portfolio dashboard lets you finish in minutes with fill-in-the-blanks, so you can get back to writing.

See some examples

Writers love Writerfolio

Create a Stunning Portfolio Website in Minutes

Journo portfolio is the easiest way for creatives to build an online portfolio. take your career to the next level by building a stunning portfolio website to showcase your work and promote yourself., portfolio building, made easy.

Over 250,000 creatives have built a portfolio with Journo Portfolio. Our easy-to-use editor takes the pain out of building any portfolio website whether you're a writer, photographer or other creative.

Collate all of your articles in one place. Backup online articles. Notify subscribers when you publish a new piece.

Journalists →

Create the perfect website to send to clients that showcases your best work, contact form built-in.

Copywriters →

Advertise your work and build custom galleries to display your photos and videos. Easily embed from external sources.

Photographers →

Promote yourself and your work with galleries, slideshows and image blocks.

Artists →

Build a unique site to showcase your work, no need to think about hosting or domains.

Graphic Designers →

Host your video directly and easily create password-protected client galleries.

Videographer →

Easily create highly customised pages about you and your books or work. Link to external stores.

Authors →

Create galleries for each of your projects using one of our many pre-built gallery sections.

Architects →

Wow potential clients with a professional portfolio showcasing your best hair, nail, makeup or skincare work.

Beauticians →

Key features.

It's quick to get started with Journo Portfolio but it's also packed with features to help you take things to the next level.

Import anything

Import your work from anywhere in any format. Upload PDFs, Images, Videos and Audio files, import articles by URL or publish blog posts directly on Journo Portfolio.

Your work, your way

Build a stunning site to showcase your work using custom pages, collections and a flexible content builder. Display your work in a grid, a column, as a blog or an image gallery.

Backup your work

Articles and web pages are removed all the time. Journo Portfolio can automatically grab screenshot backups of your online articles from across the internet so that you'll never lose a piece of work again.

Protect your work

Make sure your current employer can't find your portfolio. Use password and secure-link privacy options to restrict access to your whole portfolio or a single page, or set your portfolio to be hidden from search engines.

Build a following

Allow visitors to your portfolio to subscribe to your portfolio by email or via RSS to receive weekly updates when you publish new articles.

Track your progress

Fast and privacy-friendly analytics for your site allow you to monitor how it is performing. A unique timeline view lets you track every visit.

Sell your products & services

Sell your own products or allow your clients to easily pay for your services online with the built-in e-commerce features.

And more...

Customisation & themes.

Customise colors, imagery and fonts and choose from multiple themes.

Custom Domain Name

Get a free .journoportfolio.com domain or use a custom domain of your choice.

Publish a Blog

Write blog posts and articles directly on Journo Portfolio.

Google Analytics

Easily integrate with Google Analytics to better track who visits your site portfolio.

Upload Files

Add portfolio items by uploading a PDF, image, video or audio files.

Import by URL

Simply enter a URL and Journo Portfolio will grab all of the article details for you.

Contact Form

Get more enquiries with a contact form that makes it easy to get in touch.

Privacy Options

Choose to make your portfolio public, password protected or shareable via secure link.

Analytics Feed

See a real-time feed of who visits your site and from where.

Multiple pages

Group your content and portfolio items across different sections and multiple pages.

Article backup

Backup portfolio items to ensure they're never lost if a website shuts down.

Social Media

Easily display your social media and website links on your portfolio.

Built with Journo Portfolio

Here to help

We're around to support you with building your portfolio via chat or email support.

Is it worth having an online portfolio?

Absolutely! A modern digital portfolio is a vital tool to help you get more work, apply for jobs or just stand out from the crowd. Your portfolio can be the place you send people to browse all of your work or learn about you and your services or skills.

Why should I use Journo Portfolio?

Started in 2012, Journo Portfolio has helped over 250,000 creatives build their portfolio. Our platform is dedicated to building portfolios which makes it easier and quicker to build a stunning, unique site. Our customers highly rate how easy it is to build their site with us.

What should I put in my writing portfolio?

You can build your portfolio gradually. To start with upload a few of your best pieces of work. Recent work, testimonials, your services and a contact page are all good options to add later. Read our blog for more advice and tips on what to include on your portfolio .

Can someone build my website for me?

Our team are more than happy to help you import your work, set up your site and customise it to your liking if you choose a Pro plan with us. We will work closely with you so you can manage your portfolio site going forward.

How do I get a custom domain for my website?

Once you have built your portfolio, upgrade to our Pro plan and select a domain to be set up for you. We take care of everything, from the DNS settings to a security certificate and the renewal. Your custom domain is included with our Pro plan at no extra cost, forever.

How do I start making a portfolio?

Simply click Get Started to create your account. Our setup guide will take you through adding your details, importing your work and customising your site in minutes.

Recent articles

Tips and advice for portfolio builders from our blog..

Journo Portfolio

Your 8-step guide to creating an incredible digital marketing portfolio.

Jessica Michael

How to add case studies to your journo portfolio website (and why it's a great idea).

Kara Devlin

How to build a creative writing portfolio that attracts clients [with examples], don't just take our word for it join over 250,000 happy portfolio builders.

“ I'm thrilled I could easily put together my own website! Journo Portfolio is easy to edit and easy for me to add articles and photos. I've already gotten work from my site and I'm so thankful for this! ” Anne Stein Writer and editor

“ I found JP randomly while looking at portfolio sites. I like that the editing is fast and intuitive. Even a free account is useful, and the analytics are still available. The creation process was easy, and I built the articles outside of JP and seamlessly dropped them into the portfolio. ” Bryan Featherstone Maker and Artist

“ This is a wonderful resource. It's easy to use but flexible and customizable, and the help desk is very responsive. ” Amanda Morgan Publications professional

“ I host my digital portfolio on Journo Portfolio because they automatically create a back-up pdf of my work. Super important because stuff in the online world does just disappear sometimes. ” Jessica Michael Writer & Photographer

“ Journo Portfolio has been great for keeping all my articles in one place. Articles on other websites can be accessed on my portfolio and I can write new articles on my portfolio website. I love the functionality and I recommend it to all my friends. ” Nneka Otika Content marketer

“ Journo Portfolio just solved all my portfolio problems! I've tried SO many different platforms recently and nothing even compares to how easy Journo Portfolio is. If you're in the same boat, definitely check it out. ” Ella Stewart Journalism Student

“ I've been using Journo Portfolio Pro since 2017 as an undergrad and it's been an incredible resource starting out. I recommend JP for anybody who doesn't want to spend absurd amounts of time/money figuring out domains or Squarespace/Wix. ” Sharon Liu Copywriter and content marketer

“ I absolutely love Journo Portfolio. I had considered closely several other sites, but decided to go with Journo Portfolio and am so glad I did. It is super easy to use and looks extremely professional. I like the template aspect, but I also enjoy that there are lots of options within the template to customize. I would highly recommend to anyone. ” Jennifer L. Grybowski Writer and Editor

“ I decided to use Journo Portfolio to showcase my editorial work because their software is easy to understand, and they provide engaging layouts for viewers. I am very proud of my pieces, and a portfolio is an obvious and exciting way to tell others that. Journo Portfolio has given me the opportunity to create a time capsule of journalistic journey and to share it with the world ” Claire Blaha Copy Editor

“ My website has been hosted on Journo Portfolio for several years now... I find it as easy to use as my social media accounts . The aesthetics are excellent which is an important consideration for me. The best part is I’m not required to take backups or update plugins as I did tirelessly on other platforms. The time and hassle I save is priceless. ” Sampada Chaudhari Business & Career Transition Coach

“ I’m a young professional, and I am glad I came across this platform. I cannot recommend it enough. ” The RainyDay Writer Writer

“ I found out about Journo Portfolio 3 years ago at the beginning of my journey as a freelance journalist. On top of being affordable and intuitive to use, Journo is amazing for multi-skilled people and whoever offers more than one service . As someone who wants to be able to showcase my work in different areas, I love how this platform allows me to do just that, but having a solid selection of templates for articles, but also having many customizable options for a variety of pages. ” Annie Bourbonnais Makeup artist, content creator, creative director and writer

“ What a great service! Not only is the platform perfect, but the customer service is Excellent, always asap. And Josh designed a beautiful page for my site that exceeded my capabilities. Bravo et Merci! ” Elizabeth Acree Freelance writer

“ Journo Portfolio is amazing not only for writers . I used it to step by step build website for my work and it works perfectly as a presentation of my business. Compatibility with social media plugins, variety of themes and flexibility of moving elements, creating articles together with possibility of integrating outer plugins such as chat support for you website... For almost no cost. ” Monika PADI Instructor, Master Scuba Diver Trainer

“ AMAZING tool to showcase your portfolio as a creative. It is easy to use and you are able to create your own personal website portfolio in a matter of seconds! ” Aaliyah Ebrahim Artist

“ Fantastic site. So east to use, modern and sleek. Would definitely recommend it. ” Gwen Wilkins Writer, editor and storyteller

“ I am very much enjoying the simplicity and ease of use. Thank you for providing such a great service. ” James Fitzpatrick Video editor and photoshop artist

“ I've had a few portfolios on JournoPortfolio for the past several years, and it's been no less than a pleasure to use this platform. I switched from using WordPress for my portfolios because this platform is easy-to-use, the customer service is excellent and knowledgeable, and it's well-priced. I'd recommend this service to anyone who needs a portfolio they can launch online quickly and edit easily. ” Dahna M. Chandler Communications Consultant & Journalist

“ Journo Portfolio provides visually-stunning templates which help me showcase my work as a writer, author, podcaster and host in a professional, tech-savvy way. Always makes for a great first impression. ” Darren Paltrowitz Writer, Editor, Author, Podcaster, Investigator & TV Host

“ I chose Journo Portfolio because the site felt very easy to navigate and setting up my portfolio was a breeze . What I love about Journo Portfolio is that it offers many beautiful templates and layouts and still gives you a lot of freedom so you can make your portfolio look just the way you want it to. I really recommend Journo Portfolio. ” Sanni Määttänen Designer and illustrator

“ I created my portfolio a little over a year ago. This was the first portfolio I've ever done & Journo Portfolio made it so easy for someone not familiar with website development. If you're a creative searching for a simple way to get your work out there, give Journo Portfolio a try! ” Melissa Monson Writer

“ Journo Portfolio is a clean, straightforward site that aesthetically showcases my works for potential employers to review. I can’t endorse this site enough and hope that other writers enjoy the same experiences I have had using it. ” Colin Linneweber Writer

Prefer English?

Pro Tips: Building an Impressive Design Portfolio

Choose your best work

"Clients sometimes can't envision how your design would look in practice, so make sure to include links for them to see it in action for themselves."

Focus on presentation

"Always keep your presentation relevant to the position you're applying to. For example, if you're applying for UI/UX design, create a portfolio that serves as a use case for your solutions. If you do typography, use one of your custom fonts throughout your portfolio. The best way to present your design solutions is to show them in use."

Showcase your creative process

"More often than not, the story will be more important than the end result. Your design doesn't necessarily need to be appealing to everyone. It needs to cater to the client's needs and bring in the target audience. If that's clear from your case study, then you did well."

Choose the right platform

Build your own website.

"Make sure to also tell clients a thing or two about yourself. Design is a individualized process and the client will want to know who you are as a person in order to decide whether you're a good fit."

Don't forget your contact info

And what about your docs, "i'm awesome, give me the job" doesn't work.

How to Get Web Design Clients: 6 Ways to Position Yourself as a Web Design Expert

If you're wondering how to get web design clients for your business, you're in the right place. Here are 6 ways to expand your business today.

Design Proposal Writing 101: How to Win Great Design Clients Easily

To win great design clients, you need to have a great design proposal. Here's what you can do to impress more clients.