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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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How To Write a Cover Letter for a CV (With Examples)

Tips for Writing a Cover Letter for a CV

Proofread before sending, cover letter template, cover letter sample, sending an email cover letter, more cover letter examples.

When you apply for a job with a  curriculum vitae  (CV), it's important to include a cover letter, also known as a covering letter. This letter allows you to make a favorable first impression, using narrative in your own tone of voice to catch the reader’s attention and encourage them to seriously review your attached CV.

Like a resume, a CV summarizes your skills and experience. The  difference between a CV and a resume  is length, the focus on credentials, and what the documents are used for. Typically, a CV is required to apply for roles in academia, scientific research, and medical fields. 

While your CV provides a detailed—and often lengthy—look at your experience and credentials, the cover letter is an opportunity to call out your most important qualifications and make a compelling case for your candidacy for the role at hand. Here's what you need to know to write a successful curriculum vitae cover letter. 

Tailor the Letter to Fit the Organization

The CV cover letter should be  tailored to respond to the unique and specific requirements  requested by each organization you are approaching. 

Do not use the same cover letter for every job you apply to, even though it may seem like a timesaver. 

Each letter needs to provide detailed information about why are you are qualified for the specific job in question, and it should outline the reasons for your interest in the company or organization. Being specific is advantageous. Even if you're applying for two similar roles in two different hospitals, the two hospitals may serve different populations or require slightly different responsibilities for people in the role. Your letters to each hospital should reflect that. 

Use your cover letter to identify the skills or experiences most specific to the job, rather than copying directly the information in your CV.

What to Include

As a candidate, it's tempting to feel like the cover letter is unnecessary, since it is likely that all the pertinent information is included in your CV. Still, as you can see, the cover letter is a helpful tool in your application. Here's what to keep in mind as you write a cover letter. 

Format Matters

The content of your cover letter should be brief and structured. Aim for 3-5 paragraphs in your letter.  Start with a salutation. Your letter should address the relevant contact, whose name often appears in the job advertisement. Avoid “Sir” or “Madam” if possible.

If the letter recipient's name isn't provided, try these  tips to determine the correct contact person . 

Start With an Introduction

Typically, the first paragraph will be an introduction—if you are applying to a job ad, mention it here. Mention the job title, any reference number, and where and when you saw it. The first paragraph is also where you should mention if someone referred you to the position. 

The Body of the Cover Letter

The body of the letter—the second and third paragraphs—should highlight your relevant skills and experience. Highlight your  transferable skills , achievements, and versatility. Explain what you can contribute and what makes you stand out from your competition. Include mention of your current or last job, qualifications, and professional and academic training, tailoring your information to make it as relevant as possible to the organization or job applied for.

In the body of the cover letter, you can mention personality traits relevant to the role at hand. You can also use this space to call out why you're interested in this specific role, at this specific company. Potential employers and hiring managers will appreciate it if you can show you've read the job ad and researched the company. 

Avoid lengthy repetition of information covered in your CV. Unlike a CV, it is acceptable to write a cover letter in the first person.

Conclude the letter by succinctly summarizing why an employer may want to meet and employ you. Include a polite expression of interest in further dialogue with the recruiter. Do mention that you would like the opportunity to discuss your suitability further in a personal interview and that you await a response in due course.

Follow Instructions 

In some cases, an advertisement will indicate that a more substantial letter is required. 

Always follow specific instructions and include any information if it is specifically requested. For instance, some employers may ask you to include your current salary or your desired salary range. 

Make Sure the Letter Reads Well 

Ensure that your CV cover letter flows freely. You do not need to precisely match every point on the job description. The reader should be left with an overall impression that you are a potentially valuable addition to the workforce.

The letter should be readable and engaging. 

Negative information of any sort should be avoided in your cover letter, as well as on your CV.

You'll want to be sure your letter is free from grammar or spelling errors. It should also be clearly presented—that means using standard formatting, and common  readable fonts  (such as Times New Roman or Verdana) in an appropriate size. 

This is a cover letter example. Download the cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Depending on the employer's submission requirements, cover letters can be submitted online with your CV, uploaded online, or mailed. Be sure to follow the application instructions and follow the directions on how to apply. Consider this template for how to structure your letter: 

Belinda Applicant 123 Main Street Anytown, CA 12345 555-555-5555 belinda.applicant@gmail.com

October 25, 2021

Clark Lee, PhD Biology Department Chair Northwestern University 123 Business Rd. Business City, NY 54321

Dear Dr, Lee:

I am writing to apply for the position of assistant professor in the Biology department, as described in the Northern University website. The opportunity to teach biology appeals to me, and I believe I can be an asset to the department due to my experience as a field biologist, as well as my work as an adjunct professor at Southern State University. In accordance with your job description, I have the following skills:

• Experience lecturing to large audiences

• Experience with learning management systems and course design

• Ability to assist with labs for other professors

• Experience with grant writing and research

I have enclosed my curriculum vitae so you may examine my work and research experience, the papers I’ve published, and my educational background.

I can be reached anytime by email at Belinda.applicant@gmail.com or my cell phone, 555-555-5555. Thank you so much for your time and consideration. I look forward to speaking with you about this position.

Signature (hard copy letter)

Belinda Applicant

When you are sending your cover letter by email, list your contact information in your signature rather than at the top of the letter. List your name and the job title in the subject line of the message. 

Here are more examples of cover letters that you can use as a starting point for your own correspondence.

Cover Letter Templates

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Cover Letters All levels of experience

16+ Convincing Cover Letter Templates [Pick & Download]

Looking to create a cover letter that stands out? Try one of our 12 cover letter templates (and land that job)!

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Expert Reviews

Oana Vintila

Career Counselor

Cover Letters are usually synonymous with formal and bland rambling that you write down hoping for an invite to a job interview. I just love it how Novorésumé has enhanced that and is offering you a tool to build proper arguments and structured discourse about who YOU ARE and what YOU CAN DO.

A real confidence booster, I tell you, seeing your motivation eloquently written!

Gabriela Tardea

Career Strategist, Coach & Trainer

The best thing about this platform when creating a Cover Letter as an addition to your resume is that the documents will match each other's design and font, creating eye-catching documents that recruiters/hiring managers will love.

You will be initially judged based on your papers, so why not make a first great impression?

Why Novorésumé?

Matching Cover Letters

To keep your job application consistent and professional, our Cover Letter templates perfectly match the resume templates.

Creative & Standard Templates

Whether you apply for a conservative industry like banking or a hype start-up, you can tailor our cover letter templates to fit your exact needs.

Get Inspired with Our Cover Letter Examples

Cover letters resources, what is a cover letter.

A cover letter is a one-page document you submit alongside your resume or CV for your job application.

The main purpose of your cover letter is to:

Show your motivation for working at the company

Bring special attention to the most important parts of your work history

Explain how your work experience fits whatever the company is looking for

What your cover letter is NOT about, is rehashing whatever you already mentioned in your resume. Sure, you should mention the most important bits, but it should NOT be a literal copy-paste.

Keep in mind that the cover letter is usually read after the recruiter scans your resume and decides that you’re qualified for the position.

Why Use a Cover Letter Template?

Your cover letter is just as (if not more) important as your resume.

After all, your resume is what gets your foot through the door, but a cover letter is what opens that door.

So, if you put so much effort into your resume, why not do the same for your cover letter?

A good cover letter template can show the recruiter that you’re serious about the job (especially if it matches your resume design).

What to Include in Your Cover Letter?

Every good cover letter has the following sections:

Header - On top of the cover letter, you write down your own contact information, as well as the recruiter’s (recruiter name, company name, company address, etc…).

Greeting - A formal greeting for the recruiter. E.g. “Dear Sir or Madam,” To learn how to address your cover letter better, check out our article.

Opening paragraph - The introduction of your resume. Here, you summarize your background info (“financial analyst with X+ years of experience”), state your intent (“looking for X position at Company Y”), and summarize your 1-2 achievements to get the recruiter hooked.

Second paragraph - In the second paragraph, you explain how you’re qualified for the position and why the recruiter should pick YOU.

Third paragraph - You talk about why you’re a good match for the company. Do you share common values? Is the company working on projects you’re interested in? Etc…

Formal closing - Finally, you end the cover letter with a quick summary and a call to action (“I’m super excited to work with Company X. Looking forward to hearing from you!”).

How to Write a Great Cover Letter?

There’s a lot that goes into writing a great cover letter. If you want to get the full picture, you can check out our guide on how to write a cover letter .

Here are, however, some of the key takeaways:

Avoid Fluff - You want to be as specific as possible with your cover letter. Avoid vague statements like “I’m a good fit for the company because I’m a good critical thinker!”

Do Your Research - Most companies don’t like people who “spray and pray” - applying for dozens of jobs without giving any much thought. What they ARE looking for is someone that’s passionate about their company, and wants to contribute. So, do your research about the companies you apply for, and show off your knowledge and passion in your cover letter.

Back Up Your Achievements with Data - When possible, back up your experience with data. Instead of saying, “I improved company revenue”, say “I managed to hit and exceed sales KPIs for 5+ months in a row.”

How Long Should a Cover Letter Be?

Most recruiters agree that a cover letter should be brief and concise. It should be around 1-page max, within a 250 to 400 word range.

How Can I Write a Student Cover Letter?

Pretty much the same way you’d write a regular cover letter, with one difference.

Instead of focusing on your work experience, you should talk about:

Why you want to work for the company you’re applying for

How your educational background prepared you for the job

How your skill-set can help you stand out and excel at the job

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Cover Letter Templates FAQ?

How to make a simple cover letter for your resume.

Simply pick one of our 12 cover letter templates above to get started.

We’d recommend matching your cover letter template to the resume template you picked.

What is the Best Cover Letter Template?

There’s no such thing as the “best cover letter template.” After all, every single recruiter has their own personal taste. Some might like a shiny & flashy cover letter template, while others might think it’s tacky.

As a rule of thumb, though, we usually recommend customizing each cover letter for the company you’re sending it to.

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CV Cover Letter Template Examples and Guidance

Read this CV cover letter template guide to find example cover letters and improve your cover letter writing skills. We'll explain why a cover letter is important and what to include in a cover letter and provide templates to use in different situations.

A cover letter template is a pre-written text that should be used as a guide for your cover letters. It helps you to focus on communicating the information of why you are qualified for the position in a professional and easy to read way.

A CV cover letter template can be helpful for applying for jobs. If you’re looking for a competitive advantage and a better chance at landing a job, then follow this guide and we’ll tell you how to use a cover letter template.

What exactly is a CV cover letter template?

When individuals have difficulty writing their own cover letters, they can turn to these types of templates to assist them. There are also professionally made templates available that you can purchase with premium designer writing services.

Generic cover letter templates are widely available for free on the internet and can be downloaded to be edited and changed to fit your own needs. These templates include basic information such as contact information, references, and previous work history. 

How should you write your cover letter?

Great cover letters are designed to draw attention to your candidacy. Think of it as your sales copy for your CV and you'll see how similar they really are in nature. Many professionals have a difficult time writing the perfect cover letter and CV. There is a lot of pressure in the job market to stand out from the competition, and an eye-catching CV and cover letter can help you do just that. 

The purpose of a cover letter

It’s important to understand the purpose of a cover letter. The purpose of the cover letter is twofold:

1. To introduce yourself and briefly outline your credentials for the role for which you are applying; and

2. To prompt the employer to review your CV more thoroughly.

A cover letter needs to accomplish three goals:

1. open the door.

You want to quickly showcase why you're a fit for the job, but you don't want to get too long-winded or detailed. Think of this as a commercial that gets the audience excited enough to tune in for the whole show—but make sure they know enough about what's in store to keep them interested.

2. Explain why you're worth their time

The hiring manager has limited time and attention, so you need to demonstrate that you're worth her while by highlighting some of your best qualities and abilities. For example, if you've been in a similar role before, you can use success stories from that experience to show how you would approach a similar issue at this company.

3. Tell them what's next

A cover letter needs to prompt action from the recruiter. What do you want them to do? Look at your CV in detail? Call to discuss the role? Tell them in the cover letter.

What to include in a cover letter

Generally speaking, the following information should appear on every cover letter: 

A paragraph explaining why you are writing 

An overview of the value that you will add to the organisation

An overview of your skills 

A closing paragraph thanking the reader for their attention and suggesting an action.

Templates you can use

Here are some generic templates that you can use to help you to form and tailor your cover letter for a job. They are in slightly different formats to help you have some choice.

Generic cover letter template 1:

I'm writing because I'm very interested in the [ROLE] position you recently advertised on [SITE].

I have a relevant degree from [DEGREE UNIVERSITY] and I have the following skills that I think make me an ideal candidate:

[LIST SKILLS IN PARAGRAPH-LENGTH SENTENCES.]

I'd like to discuss my application further and answer any questions you might have. Please contact me by email or phone at [PHONE NUMBER] or by email at [EMAIL ADDRESS].

Thank you for your consideration,

[YOUR NAME]

Generic cover letter template 2:

Dear __________,

I am writing to express my interest in the ___________ position as advertised on _____________.

I am a recent graduate of _______ with strong communication skills and a proven track record of ______________.

My ability to ______ is a valuable asset that will contribute to your company's growth and success.

If given the opportunity, I will work hard to make you confident that I am the right person for this job. Please contact me on __________ or via email at ________ to arrange for an interview.

Thank you for your consideration, and I look forward to hearing from you soon.

Yours Sincerely,

____________________

Generic cold contact to a company:

Hi __(Name),

I hope you're doing well! I'm writing to you because my passion lies in ___(specific industry).

I'm looking for a position that will allow me to utilise my skills and make a difference in the lives of others. I believe I would be an asset to your company because ___(specific reason you believe you'd be good for the job).

Warm Regards,

Cover letter examples for different job roles:

Here are some more detailed cover letters that can help you get ideas for applying to different jobs.

Sales manager example cover letter

I am very interested in the Sales Manager job position with ABC Company. I have over ten years of experience in sales and management. My most recent position as a Sales Manager at DEF Company was extremely successful, largely due to my focus on building positive relationships with clients and my attention to detail. I am confident that my skill set and experience are a great match for this role.

I have demonstrated success by generating £2 million in revenue for DEF Company during the past year. My efforts were rewarded with a promotion and public recognition for my work.

I am proficient at managing teams to achieve desired results. In addition to working directly with the sales team, my responsibilities included monitoring daily operations, maintaining client relationships, and ensuring that the overall business goals were being achieved. Given that ABC Company has a similar structure and established goals, I believe I will be able to quickly become an asset to your organisation.

Thank you for your consideration of my application for this position. I look forward to discussing how my skills can benefit ABC Company.

Graduate cover letter template:

I am writing in response to your advertisement for a Graduate Accounting Assistant on the Job Channel. I read that you are seeking a candidate with a strong work ethic, great attention to detail, and a desire to learn more about accounting. My education and work experience have prepared me to meet these requirements.

I have been employed at XYZ Company since graduating with my bachelor's degree in May 2021. In this position, I have quickly learned the ins and outs of the accounting department. My manager has tasked me with conducting multiple daily bank reconciliations, which has given me the opportunity to gain a better understanding of auditing best practises and financial reporting requirements. One of my most memorable work experiences was when I was asked to develop a new spreadsheet that tracked the monthly sales of each product line. My manager explained her vision for the spreadsheet, but she also provided me with free reign to make suggestions that would improve its functionality. By trusting my judgement, I was able to come up with an innovative solution that saved her time and improved her efficiency by 10%.

Please don’t hesitate to get in touch to discuss how my skills and knowledge can map onto any role you are recruiting for. 

Graphic design cover letter template:

I am very interested in the open graphic design position with ABC Marketing Group. I have a strong portfolio and experience as a graphic designer.

I studied Graphic Design at XYZ university. During my time at ABC Marketing Group, I worked on developing logos, brochures, advertisements, etc. I have been working with Adobe Creative Suite for over three years. As an intern at ABC Marketing Group, I redesigned the company logo and developed an interactive banner ad using HTML/CSS/JS coding languages.

My work is highly creative and my skills are polished by my experience working in the industry. In addition to my education and work experience, I also completed several design-related courses during my tenure at XYZ College. Examples of the courses include: Introduction to Graphic Design, Layout Techniques for Print Media and Computer Aided Design for Graphic Designers.

Thank you for your time and consideration. I look forward to discussing this opportunity further via phone or email.

Retail cover letter template:

I am writing to apply for the open retail management position with ABC Fashion Brand. The experience I have gained in retail, as well as in customer service and fashion merchandising, makes me a great fit for this position.

For the past three years, I have managed the merchandise of a high-end women’s clothing store. I have been responsible for purchasing new inventory, keeping up with seasonal trends, managing and training staff, troubleshooting problems, and driving sales. In my current position, I am also responsible for maintaining our store’s social media accounts to help increase traffic and sales via our website and mobile app.

During my time at XYZ University, I studied Business Management and Retail Merchandising. My degree focuses on business analysis, business communications, e-commerce management and marketing principles. I have also worked at ABC Clothing brand as a part-time retail manager while attending university. In this position.

Please feel free to call me to discuss your role, or email me for further information.

Cover letter templates for different job situations:

Sometimes you want your cover letter to explain a specific career situation. Here are some examples that you can draw ideas from.

Response to a job advert cover letter template:

I read your posting on the job website Indeed.com for a part-time retail sales associate in the electronics department at ABC Electronics. My educational background and work experience make me an ideal candidate for the position.

During my tenure at XYZ College, I developed a passion for retail sales and customer service. I have sought out multiple opportunities to develop my customer service skills. For example, I have worked as a cashier at ABC Supermarket since I was in college. In this role, I have gained invaluable experience interacting with customers and identifying their needs and wants.

Experience managing inventory systems that are tied to point of sale systems

Strong communication skills that allow me to actively listen and identify what the customer is looking for

Thank you for considering my application. I look forward to discussing more of my experience in an interview.

LinkedIn cover letter template:

Thank you for connecting with me on LinkedIn. I am interested in exploring job opportunities with your company. My current role is serving as a [position] at [company name], and I have five years of experience there. I have a genuine curiosity to learn, and by utilising my skills, I consistently reach goals and give clients exceptional work. My background includes [list of pertinent details].

Cold contact prospecting letter for a job:

This letter is to express my interest in your current hiring needs for a Social Media Specialist. I am currently a student at XYZ University, Social Media Studies Program, and have been a part of the program for 2 terms.

If there is no next step (e.g., "I'd like to meet with you for an interview"), then make it clear what action you expect them to take as a result of receiving your application.

Tips for your Cover Letter

Here is some guidance to help you write your cover letter.

The tone of your cover letter should be professional and courteous, yet friendly and easy going. You want to make a good impression on an employer, but you don't want to seem too stiff or formal. The point of a cover letter is not just to state your credentials; it's also to get the attention of a potential employer and convince him or her that you're the right person for the job.

Cover letters should be concise

A cover letter should never be longer than one page. This shows that you're serious about your job application and that you can communicate your intentions succinctly. Both of these things matter a lot to employers. It's also acceptable to attach additional sheets to explain more details or provide evidence required for the job application.

Tell a story with your cover letter

Your cover letter should tell a story: A good cover letter needs to tell a story about you, the applicant, and about why you're applying for this specific job. It's not enough to simply list the duties of the job and say "I'm qualified for this job because I can do all of those things really well." Your employer wants to know why he or she should hire you instead of someone else, and because it's your job as an applicant to convince them, you'll need to explain how your previous experiences make you the ideal candidate for this position.

Who should you address a cover letter to?

Always address your cover letter directly to the hiring manager: If there is no name attached to the job posting, or if it doesn't state who will be reading the applications, then address it to "To Whom It May Concern," but you should never really have to do this. Search job postings, LinkedIn or phone the company to get the name of the recruiter.

Tailor your letter to the position

A well-written, concise, customised cover letter is a powerful way to show a potential employer that you have the skills and experience they're looking for. If you fail to tailor your application materials to each specific job, however, you could be wasting valuable time—or worse, getting passed over for a great opportunity.

Review your research

Before writing your cover letter, make sure you know as much as possible about the company and the position you're applying for. The more information you have at your fingertips, the more relevant you can make your cover letter and CV.

Make it personal

Your cover letter should be an introduction of who you are and why you're qualified for the job in question. Be sure to share details about yourself that are directly relevant to the position and company so that your reader will get an idea of what working with you would be like.

Be clear about how you add value

Be direct and specific about how you can help them achieve their goals or solve their problems. Make it clear what value you can bring to the organisation, as well as why you'd be a great fit for this particular job.

Interested in some help planning your career?

Your cover letter is an important part of the job application process. You need to know where you are going in your career and why you should take a particular career path. If you are a little lost, there are resources to help you. For some guidance on career strategy, consider enrolling in this online career planning course on Coursera. It can help you understand the best track for your career.

How do you explain career gaps in a cover letter? ‎

You'll want to avoid negative explanations, such as "I was fired." Instead, focus on what you did during that period, such as "I took time off to raise my children" or "I took time to invest in myself and develop my skills and competencies." If you had more than one reason for taking time out from the workforce, it's fine to include them all. ‎

Where do you include contact details? ‎

Your contact details are usually listed at the top of your cover letter or underneath your sign off—your name, email and phone number(s). You might also include your address, but it's not considered necessary. If you are writing a formal cover letter then you should follow the official letter writing format. ‎

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Think of getting a job like  DATING . If you are emailing someone to ask them out you do not use a form letter; you personalize it, you make them feel like the two of you have things in common and should really get to know each other better.  THAT  is a cover letter. Explore this 3-minute video in Vault to learn ways to sell yourself in a cover letter.

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11 Cover letter templates with examples

Not sure what type of cover letter is going to catch the eye of hiring managers, so they actually read your CV?

A well-written cover letter can be a game-changer in your job search, so long as you think carefully about what you include.

No need to panic, though.

For an easy win, use one of our 11 impressive cover letter templates, along with inspirational examples and a step-by-step writing guide.

CV templates 

Basic cover letter template

Dear [Recruiter’s name],

I am writing to apply for the [Job title] at [Company name], as advertised on [Website name]. With [Number of years of experience] in [Core responsibilities of role + quantified achievement if possible].

During my current job at [Company name], I [Core responsibilities of role + quantified achievement if possible].

I am eager to bring my [Mention suitable skill + aspirations] to the [Job title] at [Employer’s name] and I am available for an interview at your earliest convenience.

Kind regards,

[Name] [Phone number] [Email]

Basic cover letter example

Short cover letter template

Hi [Recruiter name],

I’d like to express my interest in the role of [Job title] as advertised on [Website name].

I am currently working in a [Current role] role for [Current employer], where I am responsible for [Core responsibilities of role + quantified achievement if possible].

I’m looking for a new challenge that will [Aspirations + mention of suitable skill].

It would be great to hear from you, and I am available to interview at any time.

Short cover letter example

Admin cover letter template

Good morning [Hiring Manager],

I am writing to submit my application for the position of [Role name] at [Company name]. As a passionate and committed individual with [Number of years] of experience and a track record of [Core responsibilities of role + quantified achievement if possible], I am excited about the opportunity to contribute to the continued success of your institution.

I have gained valuable insights into the [Core responsibilities of role + more quantified achievements.] In my current role as [Current role], I have continuously facilitated positive change and enhanced [Company name’s] reputation.

Some notable achievements I would like to mention include [List quantified achievements].

With all my experience and a [Qualification] in [Subject], I hope that you recognise my enthusiasm and will consider me for the position.

Kind regards, [Name] [Phone number] [Email address]

Admin cover letter example

Finance cover letter template

I am excited to apply for the [Job title] at [Company name]. As a results-orientated professional with a track record of [Core responsibilities of role + quantified achievement if possible], I am confident that my expertise aligns perfectly with the needs of your organisation.

With [Number of years] of experience, I have developed [Core responsibilities of role + quantified achievement if possible].

In my current role as a [Current role] at [Current employer], I implemented a [Core responsibilities of role + quantified achievement if possible].

Thank you for considering my application. I look forward to the possibility of further discussing my qualifications, skills, and contributions I will bring as your new [Job title].

Finance cover letter example

Sales cover letter template

I hope you’re well. I am writing to apply for the [Job title] at [Company name]. With [Core responsibilities of role + quantified achievement if possible].

I am eager to apply my proactive and goal-orientated approach to drive revenue growth at [Company name]. I am available for an interview at your earliest convenience to discuss how my dedication and skills can contribute to the success of your sales team.

Sales cover letter example

Customer service cover letter template

I’d like to apply for the position of [Job title] as advertised on [Website name].

With [Years] of experience in customer-facing positions for leading retail companies, I have gathered extensive customer service skills in [Type of setting].

In my current role with [Company name], I am responsible for [Role responsibilities + quantified achievement if possible].

My role has given me [Aspirations + mention suitable skill].

I believe my skill sets and product knowledge will allow me to fit perfectly with the requirements you are seeking in a candidate, and I am available for an interview at short notice.

Customer service cover letter example

Project management cover letter template

I am interested in applying for the role of [Job title] . My experience in [List core responsibilities of role + quantified achievement if possible].

I am enclosing my CV for your consideration, which further highlights my experience, which I am positive fully meets the demands of this role.

Project management cover letter example

Education cover letter template

I hope you’re well.

I am writing concerning the advert for a [Job title] at [Name of educational setting]. Over the past [Number of years], I have [Core responsibilities of role + quantified achievement if possible].

I am seeking a new opportunity that will allow me to [Aspirations + mention of suitable skill].

I am keen to talk to you more about the job role, and I look forward to hearing from you.

Education cover letter example

Internal promotion cover letter template

Hey [Recruiter name],

I hope you and the team are well! I am thrilled to apply for the promotion to [Job title] of the [Department] team at [Company name], as advertised on [Website name]. With my [Number of years] of service as a [Current role], within the company, supported by [Core responsibilities of role + quantified achievement if possible].

As a dedicated member of staff, I am eager to streamline and innovate the administrative operations at [Company name] in this new role. I would love to discuss my vision for this role further in an interview at your discretion.

All the best, [Name] [Phone number] [Email address]

Internal promotion cover letter example

Student cover letter template

Good morning [Recruiter name],

I would like to submit my application for the [Job title] at [Company name], where I believe my skills in [Industry] can make a valuable contribution.

As a highly driven [Core responsibilities of studies + quantified achievement if possible].

I am eager to continue learning and to have the opportunity to work alongside the team at [Employer’s name]. I am available for an interview at your convenience to further discuss my qualifications. Thank you for considering my application.

Student cover letter example

No experience cover letter template

I am an enthusiastic [Job title/student] at [Current employer/School or university name] with excellent [Core skills], seeking to apply for the [Job title] at [Company name].

In my current role as [Current role] at [Current employer], I [Core responsibilities of role + quantified achievement if possible].

I am excited to contribute my [Aspirations + mention of suitable skill]. I am available for an interview from [Insert date] and I am eager to discuss how my skills can benefit your company’s success.

Thank you for considering my application.

Sincerely, [Name] [Phone number] [Email address]

No experience cover letter example

How to write a cover letter

Here are five steps on how to write a cover letter to ensure you get hiring managers in the UK and beyond to look at your CV .

Include your cover letter within the email or message

When submitting your job application, always include your cover letter within the body of your email or message. Never attached it as a separate document.

“But why?”, you ask.

Well, you should instantly grab the recruiter’s attention the moment they look at your application. If they have to endure the hassle of opening a document, it slows everything down, and they may not even bother.

Here’s how to include your cover letter in the body of your application message:

Tailor your greeting by directly addressing the recruiter

To get your cover letter off to a great start, make a brilliant first impression by using the hiring manager or recruiter’s name.

Avoid sounding overly formal or informal, though.

For instance, you could address the recruiter using:

• Hi [insert recruiter’s name]
• Hi [insert department/team name]

Skip the conventional “Dear Sir or Madam” unless you’re targeting highly formal companies.

Here are a few tips on how to locate the recruiter’s name:

• Check the job ad – Sometimes, you can find their name and email address within the job advert itself.
• Visit the company website – Look at the “About Us” section to unearth the contact info for the recruitment team or head of department.
• Use LinkedIn – If you’re having a hard time pinning down the specific team and company related to the job opening, a quick search can reveal the person in charge of hiring for that specific job.

If you have no success in finding their name, don’t stress. Just say “Hi” – that’ll more than do the trick. Aim for a greeting that is both professional and welcoming.

Here are some examples of how to address your cover letter if you have trouble finding their name:

Be personable and professional

Your cover letter should be a blend of personality and professionalism .

Coming across as too casual can make you sound a little unprofessional while appearing excessively formal can make you look stiff.

Go for a professional, friendly tone.

Begin with something such as, “I hope you’re well” to bring a personal touch.

Pinpoint your applicable skills

Your cover letter’s purpose? To entice hiring managers to read your CV . To do this, quickly allude to your relevant skills tailored to the job you’re interested in.

Review the job description and note the essential qualifications and skills the recruiter wants.

Concentrate on these skills in your cover letter and tell them why you’re perfect for the role.

This gives recruiters the confidence they need to consider you for the job.

For instance, you could say:

• Finance – “My strategic planning skills allowed me to identify key growth opportunities and revenue drivers, ultimately leading to the impressive revenue increase of over £100 million.”
• Marine engineer – “I excel in the development and implementation of predictive maintenance programs, ensuring equipment reliability and longevity. I implemented a predictive maintenance programme that reduced downtime of critical equipment by 25%, as well as saved £120K+ annually through purchasing supplies from suitable industry vendors.”
• Medical writer – “My capacity to translate complex medical information into clear and accessible content for various audiences is a core skill that has empowered me to produce 15 high-quality educational materials. Moreover, my strong research proficiency was instrumental in increasing audience comprehension and patient satisfaction scores by 30% and 15% respectively.”

Conclude and add a professional signature

Your sign-off must be warm. So, say something like “Best regards” or “Kind regards.” Just be yourself while staying polite.

To add a nice finishing touch to your cover letter , add a professional signature at the very bottom.

Doing so helps the person on the other end know how to reach you and gives your cover letter a professional touch.

Here’s what you need to include in your professional sign-off:

• Your full name – Add your first and last name, like “Jessica Smith”. It’s just there so recruiters know who you are.
• Your phone number – Preferably, put your mobile number in here so recruiters can quickly get hold of you.
• Your email address – This must be a professional email address, like [email protected]. Don’t include an overly casual email – remember, this is a job application.

If you like, you could also include a couple of extra details:

• Your job title – For example, “Administrator” or “Delivery Driver.”
• A link to your LinkedIn – If you use LinkedIn, insert a link to your profile – this is like your professional social media.

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Three excellent cover letter examples

Cover letters are the first chance you have to impress an employer – they’re not just a protective jacket for your CV. Here’s our guide on what to include and how to format them

• More CV and cover letter templates
• Looking for a job? Explore the range of vacancies on Guardian Jobs and find the perfect role for you

The first thing a potential employer sees in your job application is the cover letter. This doesn’t just support your CV – it’s an opportunity for you to stand out from the crowd and persuade the recruiter to put you through to the next round.

Be wary of spending hours on perfecting your CV at the expense of your cover letter. If you need some inspiration on what to include and what format to use, here are our helpful guides – just remember not to copy them as exact templates.

1. Standard, conservative style

This is ideal for sectors such as business, law, accountancy and retail. For more creative sectors, a letter like this might be less appealing, and could work against you.

Dear Mr Black, Please find enclosed my CV in application for the post advertised in the Guardian on 30 November. The nature of my degree course has prepared me for this position. It involved a great deal of independent research, requiring initiative, self-motivation and a wide range of skills. For one course, [insert course], an understanding of the [insert sector] industry was essential. I found this subject very stimulating. I am a fast and accurate writer, with a keen eye for detail and I should be very grateful for the opportunity to progress to market reporting. I am able to take on the responsibility of this position immediately, and have the enthusiasm and determination to ensure that I make a success of it. Thank you for taking the time to consider this application and I look forward to hearing from you in the near future. Yours sincerely

2. Standard speculative letter

This may vary according to the nature of the organisation and the industry you’re applying to.

Dear Mr Brown, I am writing to enquire if you have any vacancies in your company. I enclose my CV for your information. As you can see, I have had extensive vacation work experience in office environments, the retail sector and service industries, giving me varied skills and the ability to work with many different types of people. I believe I could fit easily into your team. I am a conscientious person who works hard and pays attention to detail. I’m flexible, quick to pick up new skills and eager to learn from others. I also have lots of ideas and enthusiasm. I’m keen to work for a company with a great reputation and high profile like [insert company name]. I have excellent references and would be delighted to discuss any possible vacancy with you at your convenience. In case you do not have any suitable openings at the moment, I would be grateful if you would keep my CV on file for any future possibilities. Yours sincerely

3. Letter for creative jobs

We’ve used the example of a copywriter but you can adapt it for your profession. The aim of a creative letter is to be original and show you have imagination, but understand what the job entails. Balance is essential: don’t be too wacky, or it will turn off the reader.

Dear Ms Green, · Confused by commas? · Puzzled by parenthesis? · Stumped by spelling? · Perturbed by punctuation? · Annoyed at the apostrophe? (And alliteration?) Well, you’re not alone. It seems that fewer and fewer people can write. Unfortunately, there are still a lot of people who can read. So they’ll spot a gaffe from a mile off. And that means it’s a false economy, unless you’re 100% sure of yourself, to write your own materials. (Or to let clients do it for themselves.) To have materials properly copywritten is, when one considers the whole process of publishing materials and the impact that the client wishes to make, a minor expense. Sloppiness loses clients, loses customers. There is an answer. Me. Firm quotes are free. You can see some of what I do on my multilingual website at [insert web address]. If you’d like, I can get some samples out to you within 24 hours. And, if you use me, you’ll have some sort of guarantee that you can sleep soundly as those tens of thousands of copies are rolling off the presses. Luck shouldn’t come into it! With kindest regards

Other helpful resources

How to write a perfect CV and cover letter

Applying for jobs without experience? How to build and sell your skills

Five steps to the perfect graduate CV

School-leavers and graduates: how to write your first CV

How to write a personal statement for your CV

CV templates to fit every stage of your career

Looking for a job? Browse Guardian Jobs for your next career step.

• Guardian Careers
• CV and cover letter examples
• Covering letters

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Are Cover Letters Necessary?

Do cover letters matter these days? It depends on who you ask.

Some recruiters love learning more about each job applicant, while others find the practice antiquated. So should you write one if it might not even be read at all?

Keep reading for advice from career coaching experts, plus:

• When you should (and shouldn't) write a cover letter
• What to do when a cover letter is "optional"
• Tips for writing an effective cover letter
• What an effective cover letter template looks like

Do I Need a Cover Letter ?

In most cases, yes—you should submit a cover letter with your resume.

While the cover letter has increasingly become a divisive topic among recruiters and job seekers , it's still often listed as a requirement on job applications .

But regardless, many recruiters still think cover letters are important.

According to a 2023 study by recruitment website Zippia , more than a fourth (26 percent) of recruiters "always read cover letters " and think they're an important component of the hiring decision. And almost half (45 percent) said that not including a cover letter could get your application rejected.

So in most cases, it's best to be cautious and include one.

In short, including a cover letter will almost never hurt your job search —but it can help.

Here's how:

• It can help you stand out from the crowd . Recruiters read through countless resumes for just one role. If you have similar qualifications as other candidates, a cover letter allows you to showcase your personality and unique skills.
• It shows you're willing to go the extra mile . Searching for a new job is already a lot of effort, so it may be difficult to rationalize writing a customized cover letter for each role. But the Zippia study found that 61 percent of hiring managers consider a customized resume (with a cover letter, portfolio link, etc.) the "number one tactic for applicants to boost their chances of getting a job."
• You can address potential biases . In a perfect world, recruiters wouldn't count you out based on things like employment gaps or " job hopping ." Career coach Marlo Lyons recommends using your cover letter to "fill in any gaps" and provide context about these types of situations so recruiters don't get the wrong impression.

When You Should Include a Cover Letter

It's ultimately up to you whether you include a cover letter.

Octavia Goredema, career coach and author of Prep, Push, Pivot , says that the decision to submit a cover letter hinges on "where you are in your career journey and your personal career goals."

In addition to when it's a required part of the job posting, here are scenarios where it's in your best interest to submit one:

• If someone referred you to the job : According to Goredema, "If you were referred to an opportunity by someone at the company or have a personal history that correlates with the role, a cover letter enables you to share that."
• If you want to add additional information : Say the job you're applying to requires candidates to live on a specific coast. If you don't currently live in the area but are willing to relocate, mention that in your cover letter so you aren't automatically rejected based on your current location.
• If you're changing careers : Goredema recommends writing one "if you're in the early stages of your career or making a professional pivot. A cover letter provides the opportunity to add additional context to the information included in your resume."
• If you don't have any previous work experience : If you're new to the workforce, you may not have any applicable previous positions to include on your resume. Use your cover letter to highlight transferrable skills and explain why you think you'd still be a good fit.

Lastly, Goredema suggests that "if this is your dream job, a cover letter provides the space for you to explain with impact and highlight what you do best."

Debra Boggs, founder and CEO of D&S Executive Career Management, adds: "As long as a cover letter is well-written and error-free, it will never hurt your chances of winning an interview."

So the more important the role is to you, the more effort you should put in.

When You Shouldn't Include a Cover Letter

There are certainly times when you should send a cover letter with your resume—but are there times when you shouldn't send one in? Here are a few instances:

• If the application platform doesn't have a space to upload one : If there isn't a space for you to attach your cover letter or other supporting documents, don't sweat it. This means that other applicants won't be able to send one either.
• If the job posting doesn't require one : If the post specifically states that you shouldn't include a cover letter, it's not a trick. The recruiter likely doesn't plan to read it, so it's best to reserve your time for other job search activities .
• If you aren't a strong writer : Lyons recommends forgoing a cover letter if you aren't a good writer and don't have anyone to help you. "The cover letter could be your first impression, and a badly written one—especially with grammatical errors—could make recruiters not want to screen you for the job."
• If you don't have time : Strapped for time? Goredema suggests "[focusing] on your resume and the application requirements versus haphazardly throwing together a few sentences just to meet an application deadline."

What To Do When a Cover Letter is 'Optional'

"Optional" cover letters can feel like a trick. You want to show the recruiter you're interested in the role, but you don't want to waste your time if it isn't necessary.

Lyons recommends skipping the optional cover letter "if your resume and LinkedIn profile are complete and no further explanation is needed."

However, it can be helpful to write one if "your resume doesn't tell the whole story about you." (Think resume gaps or career changes.)

Goredema believes it can be helpful to include a cover letter, regardless of whether it's a requirement. "Why not take the opportunity? It may help you to stand out. Going the extra mile by sending a well-written, personalized cover letter can only work to your advantage versus working against you."

So it can be helpful to put in extra effort if you have more to add to your application. But you shouldn't include a subpar cover letter just for the sake of it.

7 Tips for Writing an Effective Cover Letter

Regardless of your feelings toward the now-controversial cover letter, you'll likely find yourself writing one for at least some of the jobs you apply to.

Here's how to draft one that actually grabs a recruiter's attention:

1. Keep Things Short

Lyons suggests writing "three to four paragraphs at most, with two to three sentences in each paragraph."

Goredema adds: "Avoid long rambling sentences and keep your letter concise to make it easy to read."

Even if a particular recruiter loves cover letters, they might sift through hundreds of applications to find the right candidates. So it's best to be brief.

2. Follow the Rules

Some recruiters will ask you to include a portfolio link, send the cover letter via email, ask you to answer specific questions, etc. Be sure to fully read the job post's requirements—you don't want to be counted out for failing to follow directions.

3. Don't Repeat Your Resume

Lyons cautions repeating information the recruiter already has access to. Instead, "Tell the story of you—something important that you did not cover on your resume and how that story connects to the current position."

Think of it as connecting the dots between your experience, skills and capabilities. Explain why you'd be a good fit for the role rather than repeating the skills section of your resume .

4. Use Active Voice and Action Verbs

With active voice, the subject of a sentence performs the action. Passive voice puts more emphasis on the object of the sentence.

Using active voice is more direct and straightforward. Plus, it helps keep things brief.

Aim to use active voice throughout your resume and cover letter. This will help you sound clear and confident.

Here's an example of passive voice, plus how to fix it to use active voice:

• Passive voice : The treats were eaten by the dogs.
• Active voice : The dogs ate the treats.

If you struggle with writing in active voice consistently, think about the action verbs you'd use to describe your skills and experiences.

For example, instead of "I was tasked with x," you could say, "I managed x."

5. Be Specific

Include specific examples (i.e., instead of "I'm a team player," allude to a situation where you were a team player). If you've ever taken a writing course, you've probably heard the advice "show don't tell." The same advice applies to your resume and cover letter.

You could say "I have marketing experience," but what does that communicate to the reader? Not much.

Be specific about your experience and accomplishments. Instead, say "I led a marketing campaign that increased quarterly newsletter sign-ups by 40%."

6. Proofread

Check your cover letter for grammar and spelling mistakes before submitting it to avoid a professional faux pas.

Use spellcheck or an external app like Grammarly, which is also compatible with web browsers.

7. Customize It

At best, a generic cover letter is boring or a little awkward. At worst, it can be unprofessional if what you wrote about has nothing to do with the job you're applying for.

Think about it this way: your cover letter might be the deciding factor between you and another candidate with the same skills and experience. So you want to grab the recruiter's attention.

You don't need to spend tons of time rewriting your cover letter for every job application, though. Here are a few things you can do to stand out:

• Address the hiring manager or recruiter by name (you can sometimes find this information on the LinkedIn job post)
• Include the company name and job title
• Mention what you like about the specific company and its culture
• Detail skills and experience specifically mentioned on the job post

Boggs advises to "create a template that you can easily customize to include the relevant skills and experience for each job and employer."

Read on for inspiration for your own template.

Cover Letter Template

It can be time-consuming to write a new cover letter for every job application. Here's a template you can customize for different positions:

Dear [name of recruiter, "hiring manager"] , I saw the job posting for [exact title of role] and am excited about the opportunity. [1-2 sentences detailing why you're interested in the role/company.] In my previous role, [brief description of your accomplishments beyond what your resume states.] I also have [1-2 sentences detailing relevant experience, including specific skills and level of proficiency.] [If applicable: include a short paragraph with a link to your portfolio or any other relevant links.] Thank you for your time—if you'd like to schedule an interview, please feel free to contact me [brief description of the best time and method for contact.] Sincerely, [Your Name] [Phone Number] [Email]

Cover Letter FAQs

Still wondering if you need a cover letter for your specific situation? Or if recruiters actually read every cover letter? Read on for answers.

Do I Need a Cover Letter for a Part-Time Job?

The same advice applies to part-time jobs—cover letters aren't always necessary, but they can help you stand out. If you're especially interested in a part-time role, it's a good idea to submit a cover letter.

Do I Need a Cover Letter for an Internship?

Many people who apply for internships don't have significant prior work experience, so a cover letter is especially helpful here.

Instead of previous jobs, you can talk about:

• Your education
• Extra-curricular activities
• Transferrable skills
• Volunteer experience

You can include similar points if you're looking for an entry-level job and don't have prior work experience.

Can I Use AI To Write a Cover Letter?

Proceed with caution when using ChatGPT or a similar tool to write content for you. Employers may be using AI content detectors to identify which candidates used a shortcut.

AI programs like ChatGPT create content based on their existing libraries, so content is never really "new." Meaning it's impossible to tell if you're accidentally plagiarizing someone unless you heavily edit the chatbot's answers.

Goredema points out a potential pitfall in relying too heavily on AI: "If your goal is to get an interview, you don't want there to be a huge gap between how you communicate on paper versus how you communicate in person ."

Here are a few ways you can use AI to add to the writing process :

• Checking for active voice
• Adding action verbs
• Creating a rough draft
• Checking your writing tone

Do Recruiters Actually Read Your Cover Letter?

The big question—is the effort behind your cover letter worth it? Again, there's no perfect answer.

The most important thing is to ensure hiring managers have all the information they need to fairly consider you for a position.

Boggs cautions: "Remember, not all recruiters and hiring managers read cover letters, so

make sure to include all your relevant qualifications and accomplishments

in your resume as well, so these details don't get missed."

But there are other creative ways to stand out apart from a cover letter.

According to Goredema, "The general feedback I hear from the recruiters I work with is that a resume accompanied by their LinkedIn profile supersedes a cover letter because they will tell a recruiter at first glance what they need to know about a candidate."

So, are cover letters really necessary these days?

Lyons says that recruiters primarily care about two things:

• "Does an applicant have the skills and capabilities to do the job?"
• "Will the applicant fit the culture of the team and the company?"

Cover letters can help you stand out among a sea of applicants or explain difficult job situations—so in most cases, it's helpful to include one with your resume.

But whether you decide to send a cover letter with your resume or not, be sure the recruiter has all the information they need to be confident about you and your experience.

Related Articles

• 6 Tips for Crafting an Executive-level Resume
• Seven Red Flags To Look Out for on a Job Ad, According to Business Experts
• How to Ask for a Raise in 7 Steps

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