gaming arena business plan

Gaming Lounge Business Plan Template

Written by Dave Lavinsky

Gaming Lounge Business Plan

Over the past 10+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their gaming lounge companies.

If you’re unfamiliar with creating a gaming lounge business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a gaming lounge business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your gaming lounge business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a gaming lounge business or grow your existing gaming lounge company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your gaming lounge business to improve your chances of success. Your gaming lounge business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Gaming Lounge Businesses

With regards to funding, the main sources of funding for a gaming lounge business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for gaming lounge companies.

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How to write a business plan for a gaming lounge business.

If you want to start a gaming lounge business or expand your current one, you need a business plan. The guide and sample below details the necessary information for how to write each essential component of your gaming lounge business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of gaming lounge business you are running and the status. For example, are you a startup, do you have a gaming lounge business that you would like to grow, or are you operating a chain of gaming lounge businesses?

Next, provide an overview of each of the subsequent sections of your plan.

Give a brief overv iew of the gaming lounge industry.
Discuss the type of gaming lounge business you are operating.
Detail your direct competitors. Give an overview of your target customers.
Provide a snapshot of your marketing strategy. Identify the key members of your team.
Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of gaming lounge business you are operating.

For example, you m ight specialize in one of the following types of gaming lounge businesses:

Gaming lounge membership club : While the lounge is dedicated to serious video game play, the members-only club creates a community of friends and hours of enjoyment. Members pay monthly dues for unlimited access to video gaming, virtual reality and class video slot machine play.
Board game cafe: Board gaming cafes are dedicated to board game aficionados who join any games that appeal to them. Appetizers and beverages may be offered.
Arcade gaming lounge: For video arcade diehards, the arcade gaming lounge represents the classic arcade games much beloved by players. Games are video slot machine-play.
Gaming bar and grill: For players who like to combine the latest video games, virtual reality and high-end technology, gaming bars are the go-to place. Players typically have a choice of beer, wine or cocktails with favorite foods, such as burgers and fries, from the grill.

In addition to explaining the type of gaming lounge business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

When and why did you start the business?
What milestones have you achieved to date? Milestones could include the number of gamers served, the number of large gaming events held, or, reaching X number of lounges opened, etc.
Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the gaming lounge industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the gaming lounge industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your gaming lounge business plan:

How big is the gaming lounge industry (in dollars)?
Is the market declining or increasing?
Who are the key competitors in the market?
Who are the key suppliers in the market?
What trends are affecting the industry?
What is the industry’s growth forecast over the next 5 – 10 years?
What is the relevant market size? That is, how big is the potential target market for your gaming lounge business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your gaming lounge business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, club members, event partygoers, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of gaming lounge business you operate. Clearly, individuals would respond to different marketing promotions than event partygoers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r gaming lounge businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes bowling alleys with pinball machines, at-home gaming, or gambling with casino-play. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

What types of customers do they serve?
What type of gaming lounge business are they?
What is their pricing (premium, low, etc.)?
What are they good at?
What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Will you provide rewards for frequent players?
Will you offer events, such as video tournaments, that your competition doesn’t?
Will you provide the newest technology in gaming consoles?
Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a gaming lounge business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f gaming lounge company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide gaming tournaments, rewards for frequent players, themed parties, club membership perks and extended gaming hours on special occasions?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your gaming lounge company. Document where your company is situated and mention how the site will impact your success. For example, is your gaming lounge business located in a popular restaurant and theater district, a standalone building or in a “destination” setting? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your gaming lounge marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

Advertise in gaming magazines
Reach out to gaming websites
Distribute flyers for special gaming events
Engage in email marketing
Advertise to club members on social media platforms
Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your gaming lounge business, including adding and maintaining video machines and equipment, planning and providing tournaments and special events, restocking food inventory, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth gaming tournament, or when you hope to reach $X in revenue. It could also be when you expect to expand your gaming lounge business to additional locations.

Management Team

To demonstrate your gaming lounge business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing gaming lounge businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a gaming lounge business or successfully running a video arcade or casino gaming room.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 10 new video club memberships per day, or develop new ways to enhance video gamer play areas ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your gaming lounge business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a video game room business:

Cost of gaming equipment and maintenance
Payroll or salaries paid to staff
Business insurance
Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and foodstuffs, board games, barware, or restaurant equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of club memberships generating steady income.

Writing a business plan for your gaming lounge business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and understand how to start a gaming lounge business. You will understand the gaming lounge industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful gaming lounge business.

Gaming Lounge Business Plan FAQs

What is the easiest way to complete my gaming lounge business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your gaming lounge business plan.

How Do You Start a Gaming Lounge Business?

Starting a gaming lounge business is easy with these 14 steps:

Choose the Name for Your Gaming Lounge Business
Create Your Gaming Lounge Business Plan
Choose the Legal Structure for Your Gaming Lounge Business
Secure Startup Funding for Your Gaming Lounge Business (If Needed)
Secure a Location for Your Business
Register Your Gaming Lounge Business with the IRS
Open a Business Bank Account
Get a Business Credit Card
Get the Required Business Licenses and Permits
Get Business Insurance for Your Gaming Lounge Business
Buy or Lease the Right Gaming Lounge Business Equipment
Develop Your Gaming Lounge Business Marketing Materials
Purchase and Setup the Software Needed to Run Your Gaming Lounge Business
Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

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OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s business plan professional services can help you create a winning business.

How to Start a Profitable Gaming Lounge Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a gaming lounge business plan., 3. develop a gaming lounge brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for gaming lounge., 6. open a business bank account and secure funding as needed., 7. set pricing for gaming lounge services., 8. acquire gaming lounge equipment and supplies., 9. obtain business insurance for gaming lounge, if required., 10. begin marketing your gaming lounge services., 11. expand your gaming lounge business..

Before diving into the gaming lounge business, it's crucial to understand the market dynamics and customer preferences. A comprehensive market analysis will aid in tailoring your services to meet the needs of your target audience and stay competitive. Here are some key steps to consider:

Analyze the demographics of potential customers in your area, including age, income levels, and gaming interests.
Research local competitors, noting their offerings, pricing, strengths, and weaknesses to identify gaps in the market.
Study market trends in the gaming industry, focusing on popular gaming genres, emerging technologies, and shifts in consumer behavior.
Assess the demand for additional services like food and beverages, merchandise, or event hosting within a gaming lounge context.
Survey the local community, either through online questionnaires or in-person interviews, to gauge interest and gather feedback on your proposed gaming lounge concept.
Examine regulatory requirements and zoning laws that could affect the location and operation of your gaming lounge.

Are gaming lounge businesses profitable?

Yes, gaming lounge businesses can be profitable. The profitability of a gaming lounge business will depend on a variety of factors such as the location, the quality of services offered, the types of games available, and the marketing efforts put into place. To ensure profitability, businesses should focus on providing an exceptional customer experience, offering competitive pricing and creating a unique atmosphere for patrons. Additionally, having knowledgeable staff to assist customers with any technical issues could go a long way in ensuring profitability.

A comprehensive business plan is essential for launching a successful gaming lounge. It should detail all aspects of the business, including market analysis, services offered, operational strategy, and financial projections. Here are some key points to consider when drafting your gaming lounge business plan:

**Executive Summary** - Provide an overview of your gaming lounge, including your business concept, mission statement, and the unique aspects that will make your lounge stand out.
**Market Analysis** - Research and define your target audience, analyze competitors, and identify trends in the gaming industry that could impact your business.
**Services Offered** - Describe the gaming experience you'll provide, including the types of games, hardware, VR experiences, and any additional services like food and beverages or event hosting.
**Marketing and Sales Strategy** - Explain how you will attract and retain customers, including pricing, promotions, partnerships, and community engagement.
**Operations Plan** - Outline day-to-day operations, including location, hours of operation, staffing, inventory management, and supplier relationships.
**Financial Projections** - Provide detailed financial projections, including startup costs, revenue streams, profit margins, and break-even analysis.
**Funding Requirements** - If seeking investment, specify the amount of funding needed and how it will be used to start and grow the business.

How does a gaming lounge business make money?

Gaming lounges typically make money by charging people to play games on the premises, as well as through food and drinks sales. Additionally, gaming lounges may provide services that gamers buy, such as providing console repairs and rentals, or offering gaming merchandise. An example target audience for a gaming lounge business includes young adults aged 18-35 who are looking for a fun way to spend their leisure time with friends. This age group is more likely to be interested in the latest video game releases and is likely to be tech-savvy enough to know how to use the equipment provided.

Creating a compelling brand for your gaming lounge is crucial as it sets the tone for the customer experience and distinguishes you from competitors. It should encapsulate the essence of your gaming community and the unique atmosphere you aim to create. Consider the following guidelines to help shape your brand identity:

Define Your Brand Persona: Identify the personality of your lounge. Is it competitive and intense, or casual and friendly? Your brand should resonate with your target audience's interests and preferences.
Choose a Memorable Name: Your lounge's name should be catchy, easy to remember, and reflect the gaming culture. It should also be easy to spell and search for online.
Create a Striking Logo: Design a logo that stands out, is easily recognizable, and aligns with the gaming industry's visual language. It will be the face of your brand across various platforms.
Establish a Color Scheme: Select a color palette that reflects the energy and mood of your lounge. Colors have psychological effects and can influence perception.
Develop a Tagline: Craft a catchy slogan that encapsulates what your brand stands for. It should be short, memorable, and encapsulate the essence of the gaming experience you're offering.
Consistent Brand Voice: Whether it's for your website, social media, or in-store promotions, maintain a consistent tone that speaks to your community and represents your brand personality.

How to come up with a name for your gaming lounge business?

One of the most important steps in starting a gaming lounge business is coming up with an appropriate and memorable name. When considering potential names, it's important to think about what kind of message you want the name to convey. Think about words that describe your business and its offerings. Try combining words that reflect your vision for the business and have some creative flair. Use a thesaurus or brainstorm interesting ideas with friends and family to help come up with a great name that fits your business. Consider also registering a domain name with the chosen name, so that customers can easily find your website.

Once you've developed a solid plan for your gaming lounge, it's time to make it official. Formalizing your business registration is a critical step to ensure you're legally compliant and protected. Here's a guide to help you navigate the process:

Choose a business structure that suits your needs, such as a sole proprietorship, partnership, LLC, or corporation, considering the implications for taxes, liability, and ongoing requirements.
Register your business name with the appropriate state authorities, ensuring it's unique and not already in use to avoid any legal issues.
Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, especially if you plan on hiring employees for your gaming lounge.
Apply for the necessary business licenses and permits which may include a general business license, a sales tax permit, or an entertainment license, depending on your location and the nature of your business.
Check with your local government for any zoning laws that may affect where you can locate your gaming lounge, to ensure compliance with local regulations.
Consider consulting with a legal professional to help navigate the complexities of business registration and ensure that all paperwork is filed correctly.

Resources to help get you started:

Explore vital resources designed to empower gaming lounge entrepreneurs with knowledge on market trends, operational efficiencies, and strategies for business expansion:

International Game Developers Association (IGDA) : Offers insights into the gaming industry, trends, and networking opportunities. https://www.igda.org/
Newzoo : Provides comprehensive market reports and analytics on global gaming markets. https://newzoo.com/
Gamasutra : Features news, articles, and blogs on business and technology aspects of gaming. https://www.gamasutra.com/
Entrepreneur Magazine - Gaming Business : Offers articles and guides on starting and managing a gaming business. https://www.entrepreneur.com/
The Esports Observer : Provides business news, insights, and analysis on the esports industry. https://esportsobserver.com/
GameIndustry.biz : Covers global video game industry news, developer interviews, and features on marketing and management. https://www.gamesindustry.biz/

Starting a gaming lounge involves several legal considerations to ensure your business operates within the law. It is essential to obtain the necessary licenses and permits to avoid any legal complications. Follow these steps to secure the appropriate documentation for your gaming lounge:

Research local regulations: Different regions have varying requirements for gaming establishments. Contact your city or county clerk's office to understand the specific licenses and permits needed in your area.
Apply for a business license: Most jurisdictions require a general business license to operate any commercial activity. Submit an application along with any required fees to your local government.
Check for zoning permits: Ensure that your chosen location is zoned for a gaming or entertainment business. You may need a special zoning permit or variance if it's not already zoned for such use.
Obtain a sales tax permit: If you plan to sell merchandise or food and beverages, you'll need a permit to collect sales tax from customers.
Consider special gaming licenses: Depending on the type of games and activities you offer, you might need additional licenses. This is especially true for businesses with gambling elements or those offering certain types of video games.
Comply with health and safety regulations: Apply for health permits if you're serving food and ensure your lounge meets local fire and safety codes.

What licenses and permits are needed to run a gaming lounge business?

To run a gaming lounge business, you'll need several different types of licenses and permits, depending on your specific location and type of business. In most cases, you'll need a business license or permit from your local government, as well as a gaming license from the state board of gaming. You might also need additional permits for the sale of food and beverages, outdoor seating, or other services. Additionally, all games must comply with local laws and regulations regarding game play and payout policies.

Opening a business bank account is a critical step in establishing the financial foundation for your gaming lounge. It separates your personal finances from your business transactions, promoting professionalism and simplifying accounting processes. Additionally, securing funding is essential to cover startup costs and maintain operational liquidity. Here's what you should do:

Research banks and credit unions to find the best business banking options, considering fees, services, and convenience.
Gather required documentation, typically including your business registration, EIN, and personal identification, to open your account.
Choose the right type of account, whether it's a checking, savings, or merchant services account, to meet your specific business needs.
Explore funding options such as small business loans, lines of credit, investor funding, or crowdfunding platforms.
Prepare a solid business plan to present to potential lenders or investors, showcasing your expected revenue, business model, and market analysis.
Consider applying for business credit cards to manage expenses and potentially earn rewards.
Keep a close eye on your business credit score, as it will influence your ability to secure loans and other financing in the future.

Setting the right price for your gaming lounge services is crucial to attract gamers and ensure a profitable business. It's a balance between being competitive in the market and covering your costs while providing value to your customers. Here's how to approach pricing:

Analyze Your Costs: Calculate the total costs of running your gaming lounge, including rent, utilities, staff wages, maintenance, and amortization of gaming equipment. This will help you determine the minimum price you need to charge to cover expenses.
Research Competitors: Look at the pricing strategies of other gaming lounges in your area. Understanding what others charge will help you set a competitive price that can still attract customers.
Value-Based Pricing: Consider the quality and uniqueness of the experience you're offering. If you have high-end equipment or exclusive games, you might justify a higher price point.
Dynamic Pricing: You can adjust prices based on peak and off-peak hours. Charge higher rates during weekends or special events and offer discounts during slower periods to maximize occupancy.
Membership and Packages: Offer membership packages or bulk-hour discounts to encourage repeat business and secure a steady income stream.
Additional Services: If you provide additional services like snacks, beverages, or merchandise, ensure these are priced to reflect a reasonable profit margin without deterring customers.

What does it cost to start a gaming lounge business?

Initiating a gaming lounge business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $73000 for launching such an business. Please note, not all of these costs may be necessary to start up your gaming lounge business.

When setting up a gaming lounge, selecting the right equipment and supplies is crucial to creating an immersive and enjoyable experience for your customers. From top-tier gaming consoles to comfortable seating, each item must be carefully chosen to ensure reliability, performance, and comfort to keep gamers engaged and returning. Here's a guide to help you acquire the essentials:

Gaming Consoles/PCs: Invest in the latest gaming consoles and high-performance PCs to cater to various gamer preferences.
Monitors/Displays: High-resolution monitors with fast refresh rates will provide a visually stunning gaming experience.
Controllers and Accessories: Stock up on durable controllers, headsets, and keyboards that can withstand heavy use.
Gaming Chairs: Ergonomic gaming chairs will keep players comfortable during long gaming sessions.
Sound System: A quality sound system with surround sound can greatly enhance gameplay.
Network Equipment: Ensure a high-speed, reliable internet connection with commercial-grade routers and networking hardware.
Snack Bar: Include a variety of snacks and beverages to keep gamers fueled.
Decor and Lighting: Create an engaging atmosphere with thematic decor and adjustable lighting.
Game Titles: Have a diverse library of popular game titles across different genres to appeal to all tastes.
Maintenance Supplies: Keep cleaning supplies and repair tools on hand to maintain equipment and the facility.

List of software, tools and supplies needed to start a gaming lounge business:

Gaming Computers - $2500 - $3000 each
Gaming Monitor - $160 - $400 each
Gaming Chairs & Desks - $200 -$500 each
Speakers/Headphones/Webcams - $50 -$200 each
Access to High Speed Internet- Varies by provider
Game Controllers & Joysticks- $30 to $100 each
USB Flash drives, Memory Cards, Hard Drives- Varies by capacity and type

Ensuring your gaming lounge is properly insured is crucial to protecting your investment and providing peace of mind. Business insurance can safeguard against a range of potential risks, from property damage to liability claims. Here's how to go about obtaining the right coverage:

Assess Your Risks: Consider the specific risks your gaming lounge faces, such as theft, equipment damage, or customer injury, to determine the types of insurance you'll need.
Consult with an Insurance Agent or Broker: Speak with a professional who understands the gaming and entertainment industry to get tailored advice on coverage options.
Compare Quotes: Get quotes from several insurance companies to compare coverage and prices. Be sure to clarify what is and isn't included in each policy.
Consider Bundling Policies: Look into a business owner's policy (BOP), which typically combines general liability insurance with property insurance at a more affordable rate.
Review and Adjust Annually: As your business grows and changes, review your policy annually to ensure your coverage remains adequate and adjust as necessary.

Successfully marketing your gaming lounge is crucial to attract enthusiastic gamers and build a loyal customer base. A well-crafted marketing strategy should highlight the unique experiences your lounge offers and engage potential customers both online and offline. Below are several steps to help you begin marketing your gaming lounge services:

Develop a Brand Identity: Create a memorable logo, slogan, and a cohesive theme that reflects the gaming culture to resonate with your target audience.
Build an Online Presence: Launch a professional website and active social media profiles to share news, events, and promotions, and to engage with the community.
Leverage Social Media: Use platforms like Instagram, Twitter, and Facebook to post regular content, interact with gamers, and run targeted ads.
Partner with Influencers: Collaborate with local gaming influencers to reach a wider audience and add credibility to your lounge.
Host Events and Tournaments: Organize gaming tournaments and events to create buzz and attract competitive gamers.
Offer Promotions: Provide opening specials, loyalty programs, and discounts to encourage visits and repeat business.
Engage in Local Community: Participate in local events, sponsor teams or events, and network with nearby businesses for cross-promotions.

As your gaming lounge starts to gain popularity and a loyal customer base, it's time to think about expansion. Expanding your business is a crucial step to increase profits, attract new customers, and keep your offerings fresh and exciting. Here are some strategies to consider for growing your gaming lounge:

Open additional locations to reach new markets and demographics, considering areas with high foot traffic or a thriving gaming community.
Upgrade your gaming equipment and diversify your game library to include the latest consoles, VR setups, and popular titles.
Offer membership packages or loyalty programs to encourage repeat business and establish a steady income stream.
Partner with gaming companies for sponsorships or to host tournaments and launch events, which can draw in crowds and create buzz.
Expand your services to include food and beverage options, merchandise sales, or event hosting to create additional revenue sources.
Invest in marketing and social media campaigns to increase your visibility and engage with the gaming community both offline and online.
Explore online gaming opportunities, such as streaming or creating an online community, to build your brand and reach a global audience.

How To Start A Virtual Reality Business

A step-by-step approach to start up a virtual reality business.

In this blog, we have broken down how to start a virtual reality business into a number of steps that are easily understandable and implementable.

Blog overview

The first step to starting any business is to identify a business idea. So, we will start off by taking a look at VR business ideas, and the 3 main types of VR businesses. Next, we will go through a general step-by-step approach to starting a VR business of your own. It should be noted here that the exact process of starting a VR business will depend on the type (from among the 3 types) of business that you choose to open. So, we will take a look at the specifics of each type of VR business, and see how the general approach can be tweaked to suit the specific type of VR business. Finally, we will take a brief look at how covid-19 can affect your virtual reality business, and how you can adapt your VR business to covid-19.

Virtual reality business ideas

If you hear the phrase ‘virtual reality business’, or think about it, what comes to mind? Ten to one, it’ll be gaming.

However, that’s really going to tie you down into one specific niche (gaming) of the virtual reality industry. Virtual reality has spawned a massive ecosystem, with many different kinds of applications, most of which have good business potential.

The business potential of virtual reality

Gif courtesy GIPHY

The virtue of virtual reality lies in the fact that it includes the best of both worlds - the real world, and an artificial environment.

In other words, virtual reality creates an artificial environment for you to experience, but you will interact with that environment just as you would with the real world.

For example, if you light a fire in the VR world, you would experience a rise in temperature, simulating the real world effect of lighting a fire.

This gives rise to a lot of exciting opportunities.

It can create gaming environments (like VR escape rooms ) that physical escape rooms would struggle to create, but you would be able to interact with the VR gaming environment just as realistically as you would with a physical escape room environment.
It could be used for advanced research, for example to create a 3D rendition of a child’s heart that will allow medical researchers and doctors to understand how the heart works in great detail.

As you can guess, VR has tremendous business potential, across a number of fields.

Finally, the overall global spending on VR is forecast to skyrocket in the next few years , creating a massive space in which to locate your business opportunity.

The 3 main types of VR businesses

There are many ways to categorize VR businesses, and VR business ideas.

I prefer to categorize them into 3 types, based on what kind of VR product or VR service you offer, and who your main clients are:

Arena-based VR businesses in which you rent an arena, fit it out with VR equipment, and offer a VR experience to the public.

Examples would be VR escape room, VR gaming arcade, and a VR events venue.

VR products and services provider for other businesses in which you can sell/rent VR products and/or services to other businesses.

For example, a VR content creator that can create customized VR content for businesses (like a medical research institute).

An example of a VR service would be a third party repair business for VR hardware repair.

VR community-based businesses that carve out business functions based on the VR community.

Examples would be VR consultancy, VR influencers, and so on.

Once you have selected your business idea, it’s time to start building your VR business.

Starting a virtual reality business

Starting a virtual reality business, in general, will involve the following steps:

Writing a business plan

Your business plan will describe, from a planning and execution perspective, your proposed VR business. Specifically, it will describe:

The market opportunity you are looking to exploit.
The objectives you are targeting.
Your roadmap for achieving those objectives.

Generally, a business plan includes a statement of what kind of investment you need to get your business idea off the ground.

If it is addressed to potential investors, it can include the level of investment you are looking for, from them.

A full-length business plan typically includes:

An executive summary

As briefly as possible, tell the reader:

What industry you are targeting.
It’s a massive industry, and is expected to experience a high rate of growth.
There is a gap in the market where you are looking to set up your business.
A little bit about your proposed company (who are the people involved, what skills you have, and so on)

What kind of overall investment your business proposal will entail. Do not include any investment request at this stage.

Overview and objectives

This section includes:

An overview of the industry you’re looking to enter. By ‘overview of the industry’ I mean the nature of the industry, not financial metrics.
Your business objectives, preferably set up as a series of successive goals.

Market analysis

Now comes the financial analysis.

What’s the size of the market (both global and local) you’re looking to enter?
How well is it expected to grow?
Who are the consumers?
What are the economic conditions under which the industry can grow?

Company description

Include those details about your company that are relevant to understanding the business model. For example:

Your location (as we will see later on, this is very important for some kinds of VR businesses).
Your leadership - their experience, their expertise, and other assets you’re hoping to utilize.
Your hiring plan - how many full-time employees, how many part time, which functions can be outsourced, and so on.

Competitive advantages

This is where the previous sections all come together.

You have already told the reader about your industry, the market opportunity, and your company.

Building on that, describe which features of your company will prove useful in capturing which segments of the market, and how.

If you have any advantage over your competitors, mention those. But make sure you’re talking about genuine advantages, and not making stuff up.

Financial projections

This is where your company’s finances come in:

How much investment will your proposal entail?
What will be your major expenses over the next few years?
When do you expect to break even?
What kind of return are you expecting on your investments over a reasonable period of time?

Try to include a model cash flow statement in this section.

It’s here that your investment requirements, if any, come in.

VR business plan resources

Here’s a guide to writing a business plan from the Small Business Administration . It also includes a leaner ‘startup format’ which you may follow.

If you want an actual business plan template, you can download one here .

Register your business

To run your business, you must register with the government.

You also need to get an identification number for tax purposes. For example, in the United States, all registered businesses are required to apply for a Employment Identification Number from the IRS.

Hiring a business attorney

There are a number of legal issues that a business attorney will be able to help you with.

Some of them are:

Registering your business.
Choosing a legal structure for your business. For example, in the United States, you can be a sole proprietorship, a LLC, a S Corporation, and so on.
Zoning regulations.
Trademark and copyright issues.
Liability issues, and lawsuits.

Hiring a trained attorney to handle these matters enables you to concentrate on your VR business.

Choose a location

A basic issue in scouting for an address that will house your VR business is zoning regulation.

Your business attorney should be able to help you with that.

Other things you should look out for are:

Whether it matches with the kind of brand image you want to project.
Is it important for customers to be able to visit you? What are the local demographics?
The good - it means the location is a good business address.
The bad - the location is in demand; pushing up rents.
If there are any businesses or service providers that you need to be located close to, are there any nearby?
Does your address have the infrastructure you need to operate your VR business?
Overall local profile.

The exact requirements of the location vary according to the kind of VR business you want to open.

They are discussed in detail here and here .

Planning the financing

Image courtesy GIPHY

Costs incurred in setting up and running a VR business

One-time expenses.

Legal expenses.
Security deposit and other costs of acquiring your business location.
Expenses towards retrofitting your business premises to suit your business.
Expenses of setting up a security system.
Expenses incurred in acquiring business assets. For example, if you’re setting up a VR escape room, the expenses incurred in acquiring the VR hardware, and the VR escape game content.

Recurring expenses

Business insurance premium.
Repair and maintenance of equipment (depending on your business).
Professional fees (lawyers’ fees, accountants’ fees, and so on).
Marketing and advertising expenses.

Fundraising options for setting up a VR business

There are 4 main types of fundraising options for starting a small business.

Self-financing

If you have some cash stashed away in a savings account, or a certificate of deposit, that you want to put to use, go for it.

Nobody else gets a stake in your business; you remain in complete control.
If you have some ‘skin in the game’, other people gain confidence to invest.
The average individual does not have enough cash themselves to entirely finance a startup.

This is ‘ risk capital ’. You could lose the entire money you put up, if your business doesn’t pan out.

Fundraising from family and friends

Family and friends may agree to provide you with some capital on an informal basis.

Usually, these are informal arrangements, and you retain full ownership of your business.
It’s a good follow-on from self-financing.
Your family and friends may not be seasoned investors, and they may demand their money back, mid-way.
If the business doesn’t go as planned, your relationships with your family members and relatives may sour.

A bank loan is a kind of debt financing . In simple terms, the money will have to be repaid, with interest, according to a repayment schedule.

The bank doesn’t get any equity in your business. In other words, you retain full ownership and control.
Many banks have lending programs for entrepreneurs, which provide loans on special terms.
By taking a loan, you establish a relationship with the bank. This will prove useful if, later on, you need a loan to tide over temporary cash flow issues (working capital loans).
If you fail to stick to the repayment plan, the bank may take over your business and sell it off.

Angel investors

An angel investor is an individual who invests their own money in ventures they consider suitable.

There is no repayment involved, unlike a bank loan.
Angel investors tend to be seasoned investors, and they won’t get cold feet easily.
Usually, you have no personal relationship with your investor, unlike with friends and family.
This is a kind of equity financing , and the investor gains a stake in your company. They may want a say in how the business is run.
The investor may choose to sell their stake; and you may have no say over who they sell it to.

Governmental financial assistance

Many governments - federal/central, state, and local - run their own assistance programs for entrepreneurs and small businesses.

For example, if you’re in California (in the United States)

The federal government offers a range of financing options through the Small Business Administration .
The California state government offers financial assistance to certain small businesses through the Small Business Finance Center .

Do a deep dive into what programs are available, compare and contrast them, and avail of the one(s) you feel is/are most suitable for you.

Building your business premises

It’s almost a given that you’ll need to redesign your rented work space to suit your business needs.

For example, if you’re starting a VR escape room business, you’ll need to divide the place into a number of rooms each of which will host one team.

Plus, you’ll need to add a reception, office space, etc, and design it to match your brand image.

If you’re starting a consultancy, you’ll need a private office where you can engage in one-on-one consultations with clients, a reception, a waiting room, and so on.

Decide what you want to contract out

Generally, core functions (like a gamemaster in case of a VR escape room) should be handled in-house.

Ancillary services, like cleaning, website maintenance, marketing, and so on can be contracted out.

Hire and train your staff

Based on which functions you decided to handle in-house, draw up a staffing plan, and start hiring.

At the beginning, you should hire people with experience in their role, so that you can limit the time and effort expended in training your staff.

This is important when you’re just starting out, since handling your startup will need your complete attention.

Set up a marketing plan, and launch your website

As an entrepreneur in this day and age, you know the importance of having a business website.

As far as marketing is concerned, you need to create a strategy.

Will you invest in offline marketing, or would it be better to concentrate on online?
Will you depend on social media marketing initially, and later on invest in stuff like Google Ads?

Decisions like these will be the basis of your marketing strategy.

And, your VR startup has...started up!

That being said, the exact details of some of these steps, like choosing a location, acquiring equipment, etc will depend on the kind of VR business you are starting.

Now we will take a look at some of these details, category-wise.

Starting an arena-based virtual reality business

You are competing with other similar businesses located nearby (if there are any) to draw customers who will want to take part in the VR experiences you have to offer.

Some of the steps you need to take to succeed in this niche are:

Studying the competition

Like I said, in this niche, you will be competing with other similar businesses which are located nearby.

Why only businesses that are physically nearby?

Because in this niche, you’re fighting for physical footfall .

Two VR escape rooms next to each other, for example, would compete for the same set of customers.

Two VR escape rooms miles apart would have different customer pools from which to draw players.

Key aspects you should study

How they are branding themselves.
What demographics they are trying to attract.
What channels of marketing they are using.
How successful they are overall.

Selecting a premises

Where are you going to set up your VR arena?

Remember, the success of your business depends on people being willing to visit you.

If you are inaccessible, or your location lacks basic facilities , people would get put off, and prefer your competitors over you.

Key points to consider when selecting your premises

It has to be near bus and train stops.
There should be car parking facilities within walking distance.
If you feel corporate bookings are your mainstay, you can consider going for a financial district location, easily visible to and accessible from nearby establishments.
If you feel retail bookings would be a better bet, you can opt for locations with a lot of public footfall, such as near shopping malls, other entertainment venues, tourist spots, and so on.
In either case, arranging special events would be crucial, so try to make sure there’s at least one restaurant/cafe nearby, from where refreshments can be arranged.
Are located near, but off of, a main street.
Are not in very good shape, since you’ll need to redesign them anyway to make them suitable for being a VR arena.
Are located in a basement, lack windows, etc, which are not important for a VR venue, and can lower the rent demanded.

Create your content library

As a VR arena, you’ll offer access to the content housed in your content library to your customers.

You really need to do a deep dive into consumer tastes and interests, to make informed decisions as to your content library.

If you opt for a VR franchise , some of these decisions would be taken for you, since franchises conduct extensive research of their own while developing their content library.

Acquire the VR gear

The VR hardware - headsets, haptics, sensory input (like scent, wind, and heat) generators - are the backbone of your VR experience, and will need another deep dive from you, like the one into content tastes.

Some factors to consider when choosing your VR hardware

Popularity of the brand .
What kind of warranties they offer, what repair facilities they have.

Once again, if you go for a franchise, you can leverage the market research already done by the franchise.

Hiring and training your staff

While VR arenas will not require a lot of staff, the staff will need to be competent in a number of functions.

Operating VR equipment

Depending on what kind of arena you operate, your staff will need to be able to operate:

Your own VR equipment. This is when you run a VR arcade or a VR escape room.
The VR equipment used by different clients, if, for example, you rent out your premises for special VR events, where customers can either use your VR gear, or bring their own. This would require basic familiarity with at least the top 5

Troubleshooting, and dealing with crisis situations

Your staff should know basic troubleshooting, whether it is related to a software or hardware issue.
Your staff should also be able to handle crisis situations, like what to do if there’s a power cut, or a medical emergency.

Cleaning and maintenance of the VR equipment

Your VR hardware, especially the headsets, will need to be cleaned after every use. Proper hygiene is absolutely critical.

This is especially important in light of the coronavirus pandemic (more on this later).

You will need to create a cleaning regimen, and train your staff to follow it.

Any other functions that you opt not to outsource

Some other important functions would be:

Maintaining your business website.
Handling the marketing.
Handling the booking system.
Dealing with customers, and attending to queries and complaints.

Whichever of these you choose not to outsource will have to be handled by your VR arena staff.

Starting a VR product or services provider business

Here, your objective will be to provide a VR product (like VR content) or services to customers.

Your customers may be end consumers, or they may be other businesses and corporations.

Main pro: Industry reports suggest that enterprise users will clock far higher growth in VR spending and investment than the consumer sector.

Main con: You will need specialized content creation/service provision skills to meet the demands of the enterprise sector.

If you want to start a business in this niche, you need to take steps like:

Ensuring you have the requisite skill set

You will need highly specialized skills to meet the demands of the niche.

Whether it’s content creation, or offering VR services, make sure you have the skill set.

Hiring competent staff

If you want to succeed in this niche, some manpower is necessary.

When you have project deadlines to meet (whether it’s a customized content order, or repairing hardware, there will always be a deadline), division of labor and delegation of tasks is crucial.

And you need staff who can handle their allotted tasks.

Strike up professional relationships with people in your chosen sector.
Join a few professional networks online.

Networking will benefit you in a number of ways, namely:

Allow you to exchange ideas and information with your peers and others in the industry.
Be aware of industry trends.
Boost your brand visibility.
Help you reach out for new projects.

Choosing a location

If your business requires consumers to travel to your premises, you need to choose a location that’s easily accessible, by public and private transport.

Acquiring the hardware and software

Different kinds of content creation require specific kinds of hardware and software.

For example, creation of 360 degree videos can require a spherical camera and software like Mocha VR.

Brushing up on your pitching skills

If you’re bidding for projects, you will need to pitch your ideas to prospective clients.

While 90% of a successful pitch depends on how good your content is, 10% does depend on your pitching skills, how well you can interact with the prospective client, and so on.

That is why you need to brush up on these skills.

Starting a VR community-based business

If you want to start a business as a VR consultant, as an influencer, and so on, it’s not so much a question of the steps you must follow as it is a question of attributes you must have.

Credibility and credentials

In other words, you:

Must have completed some training in or worked on VR for which you can show your credentials, on request.
Must have some credibility established in the community.

Think about it. Would you hire the services of a consultant who can’t show any certifications of having learned or worked on VR?

Brand-building and networking skills

If you open a VR escape room, you’re offering your customers a semi-tangible product - a VR escape room experience.

If you’re a content creator, you’re selling pieces of content to customers. Again, something tangible, or semi-tangible.

On the other hand, if you opt for businesses like a consultant or an influencer, you will be offering your own ideas, opinions, and advice to your clients/your followers.

The product being intangible, your success depends in large part on your brand, and ability to reach out to and connect with people.

Impact of covid-19 on the virtual reality industry

Intuition suggests that the covid-19 regime of lockdowns and social distancing has made it important for people to be able to enhance limited physical environments .

In other words, people will likely be restricted from completely free movement for some time, and that makes virtual reality crucial to increasing quality of life, and the quality of work that people do from home.

For example, it has been suggested that a virtual reality work conference scores over webinars or video conferencing by upping the level of connection and quality of interaction between participants.

And, we’re not talking mere intuition here; virtual gathering platforms (which can facilitate an avatar-based VR conference) are drawing serious investor attention .

Impact of covid-19 on arena-based virtual reality businesses

After months of lockdown, people would savor their time outside, and be on the lookout for quality experiences.

And a VR arena, like a VR escape room, or a VR gaming arcade can provide reasonably affordable, thrilling experiences for the public at large.

And once these kinds of experiences become part of the new normal, the demand for arena-based VR businesses will gain a self-sustaining momentum.

However, like all other arenas, VR arenas will have to adapt to social distancing and hygiene rules, like:

Maintaining distance between different groups of participants (one group of people will remain together; but two different groups must maintain social distancing).
Disinfecting the facility at regular intervals, as required by the authorities, or following medical advisories and best practices.
Making face masks and hand sanitizers available to anyone who asks for them.

Cleaning the equipment, especially the headsets , every time they’re used.

Impact of covid-19 on VR products and services providers

The demand for VR products and services in different fields - like education , healthcare , and so on - have already grown in response to the limitations imposed by covid-19.

The question is, will that rise sustain?

Well, a lot of the lifestyle and cultural changes that have been forced onto us by the coronavirus - like remote learning and working - are assessed to be permanent changes .

That means, yes, the rise in demand for VR products and services will sustain even after the covid-19 pandemic is gone.

For VR content creators and providers

You will need advanced content development skills to break into this market.
If you’re developing content on your own (like games) that will be released for consumers to buy, you will need to be aware of the kind of content that people look for.
If you’re developing content for specific institutions (like VR training content), you will need to understand client requirements, and follow them.

For VR service providers

If you’re thinking about starting businesses like a VR hardware repair business, remember to take hygiene precautions like:

Wearing gloves while you work.
Ensure that customers maintain social distancing both between themselves, and from you.
Spray each piece of hardware with disinfectant before working on it.

Impact of covid-19 on VR community-based businesses

As the VR ecosystem expands, and becomes more and more mainstream, the demand for businesses that are based on the VR community, like VR consultancies, and VR influencers will naturally expand.

Think about how the demand for influencers grew as YouTube became more and more mainstream.

And, you are ready to start your very own virtual reality business.

Do you feel this blog is incomplete?

Is there something about starting a VR business that you think we missed?

Please leave your thoughts and suggestions in the comments below as we are constantly looking for ways to improve this article. Have a great day!

How to write the business plan for an eSports bar

Are you drawn to the mysterious and enticing world of video games? If you have a passion for gaming and a head for business, you may have decided to open your own eSports bar.

Before purchasing your video games and setting up a bar, however, it's important to think carefully about your business plan - because the success of your venture depends on it.

If you're not sure how to go about drafting up a business plan, then you've come to the right place. Simply read our guide below to make your eSports business plan come to life.

What's the purpose of writing a business plan for an eSports bar?

The business plan for an eSports bar enables an entrepreneur to examine their business in detail, evaluate the amount of funding needed to get it up and running, and assess its expected profitability.

It also serves as a roadmap for the business' first three years of operation. As your eSports bar moves through its first throes of operation, you can use the business plan to track whether it's flourishing as it should, by comparing the figures estimated in your initial forecasts.

An eSports business plan will also be specifically requested by any bank or investor you decide to approach, so drafting one up is a mandatory step when it comes to securing financing.

So what does a business plan for an eSports bar look like? In a simplified way, it consists of two main parts:

A financial forecast highlighting the expected financial performance over the next 3 years and the potential for profitability
A written part that presents, in detail, your project, the team, your business strategy, and your medium-term objectives.

What information should an eSports bar business plan contain?

The business plan for your eSports bar will first require specific information to help you build a realistic financial forecast.

Market research

Market research is an essential prerequisite for the creation of any business plan.

It will not only enable you to understand the dynamics of the market you've chosen to enter (whether you're opening an independent eSports bar or joining an already established chain) but also help you understand the expectations of your customers to ensure you're offering the type of games and screening the sort of competitions they're looking for.

Staffing and equipment needs

Writing a eSports business plan also enables you to keep track of the staff and equipment requirements of launching an eSports bar, as well as how much each investment will cost.

Operating an eSports bar means having to invest in video game consoles and computers for your customers, as well as purchasing licenses for the games you'd like to make available within your bar.

Don't skimp on creating a cool layout with comfy chairs for your customers, and if you plan to serve snacks, you'll need to think about fitting in a kitchen - or buying a space with a kitchen already installed.

You may also decide you'd like to specialise in one type of eSport or set up a concept that will set you apart from rival eSports bars. If this is the case, don't disregard the extra costs involved.

Investment is not be the only cost to consider. You'll also have to add up the operating costs, including the stock, insurance, legal and accountancy fees, as well as your utility bills and rent.

By listing all these expenses, you'll be able to decipher how much turnover you'll need to achieve to reach your break-even point.

Developing the financial forecast for an eSports bar

The financial forecast of your eSports business plan corresponds to the figures mentioned at the start of this guide.

This forecast is made over 3 to 5 years, allowing you to envision the future of your business and use it as a roadmap to ensure you meet the goals you and your team have set out.

The financial forecast gives you the opportunity to gauge both the amount needed to start up your eSports bar and the turnover to be achieved for it to be profitable.

We go into more detail on the tables that make up this section below...

The projected profit and loss account

The projected profit and loss account gives an overview of the expected turnover, growth, and profitability for your eSports bar over the first 3 to 5 years of business.

This essential table helps you identify potential opportunities to reduce costs and enables you to ensure the profitability of your eSports bar.

The projected balance sheet

The projected balance sheet shows the value of the assets (what the company owns) and liabilities (what the company owes to suppliers, lenders, etc) at a given point in time.

The projected cash flow statement

With the help of a projected cash flow statement, you will see how much cash is generated in your eSports bar business plan, where it comes from, and how it is used, whether it's to repay its loans or buy new video game consoles.

projected cash flow statement esports bar

The start-up capital

This section of your eSports bar's financial forecast gives your bank or investor a quick overview of the resources needed to launch your business and their costs - as well as ways in which they'll be financed, including via equity contribution, shareholder loans, and bank loans.

How does the editorial part of an eSports bar business plan look?

Once the financial forecast of your eSports bar has been developed, you have the opportunity to put these figures and estimations into context by delving into the written part of your eSports bar business plan.

The editorial section of your eSports bar business plan is just as important as the financial forecast because it presents each aspect of the business in detail and proves to investors that you've thought carefully about the risks associated with it.

It's broken down into 7 sections, which we have summarised below:

The executive summary

Think of this section as the equivalent of a cover letter for your eSports bar business plan. The aim here is to introduce your project to investors in as engaging and concise a manner as possible, encouraging them to read on and learn more about your exciting venture.

Company description

This section provides essential information about your eSports bar, from its directors and partners, to its location and legal form.

Products and services

This section explains the service and products being sold by your eSports bar, as well as the prices you've set for each.

It's within this section of the eSports business plan that you'll present the results of the market research we mentioned at the beginning of this article. The objective here is to demonstrate that there is indeed a viable business opportunity for your eSports bar to flourish.

Your business strategy

In this part, you'll reveal three key plans:

Your sales strategy - the prices you'll set
Your marketing strategy - the actions you'll take to attract customers and build customer loyalty
Your risk management strategy - how you'll minimise the risks related to your business

From your employees to your relationship with suppliers, you'll detail the operational organisation of your business.

The financial plan of your eSports bar

The financial plan of your eSports business plan puts your numbers into tables that you'll be able to present to potential investors so they get a better idea as to your expected profitability and how much funding you need.

3 key pieces of advice for writing an eSports bar business plan

Trends move fast in the gaming world, so make sure you generate enough cash to regularly renew your video games, consoles, and computers
Don't forget the licences required to acquire specific games for your bar, as well as to screen and organize competitions - and incorporate these costs into your financial forecast
Anticipate seasonality: on sunny days, people are more likely to want to frolic outside rather than play video games - so take measures to prepare your business for days over the summer where you'll greet less customers.

What tool should I use to write my eSports bar business plan?

There are several tools available to help you write your eSports bar business plan. To ensure you pick the solution that best suits you, we've reviewed the pros and cons for each below.

Write your business plan using Excel and Word

This solution has one major advantage: it's cheap.

Be wary, however, that you'll need to have an accounting background (or at least be very good with numbers) to write your plan in this way without making mistakes in the calculations.

Hire a consultant to develop your business plan

Hiring a chartered accountant or consultant to take care of the financial part of your eSports business plan is a good way to avoid errors.

However, the fees are generally quite expensive: budget around £1.5k ($2.0k) for a complete business plan, plus more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders).

If you decide to hire a consultant or accountant, remember to check what's included in the service - are they developing a complete business plan or just doing the financial forecast? And are you willing to pay extra for them to make changes, if necessary?

Use online business plan software

If you're not used to writing business plans, another good solution would be to use online business planning software .

There are several advantages to using specialized software:

You are guided through the writing process by detailed instructions and examples for each part of the plan.
You can be inspired by already written business plan templates
You can easily make your financial forecast by letting the software take care of the financial calculations for you.
You get a professional document, formatted and ready to be sent to your bank.

If you are interested in this type of solution, you can try our software for free by clicking here .

That's it for now, we hope this article has helped you better understand how to write the business plan for an eSports bar. If you have any questions related to setting up your business, please do not hesitate to contact us.

ESports Business Plan

After getting started with upmetrics , you can copy this sample gaming business plan into your business plan and modify the required information and download your esports business plan pdf and doc file. It’s the fastest and easiest way to start writing your business plan.

Download a sample esports business plan

Need help writing your business plan from scratch? Here you go; download our free esports business plan pdf to start.

It’s a modern business plan template specifically designed for your esports business. Use the example business plan as a guide for writing your own.

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About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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VR Arcade Open Business Plan: Customer Experience

Best Practices

February 22, 2024 | 43 min read

VR Arcade Open Business Plan

Tips for Creating the Best Possible Customer Experience

As a company whose ultimate goal is to help ensure the success of Virtual Reality, we strive to empower those who share the same vision. Using data from 250+ locations using SpringboardVR, we compiled a list of top VR locations and spoke with their owners to understand what they’ve done to be successful in the VR industry. Based on what we’ve learned, we provide some recommendations and best practices on how to run a successful VR Arcade in this section of our “open business plan.”

The Importance of the Customer Experience

Back in May, we wrote the VR Multiplayer Gaming Guide , and proposed the notion that a more immersive virtual reality experience results in higher customer satisfaction, which in turn generates recurring business and higher profitability for a successful VR Arcade. Almost a year has gone by now, and if you’re thinking what we’re thinking, you’re like, “duh” . So much has happened over the past year, and like many in the VR industry, we’ve learned a ton. We’ve also been able to meet some amazing entrepreneurs in this industry who have also learned an immense amount over the past year. This gave us the opportunity to sit down and speak with some of the top VR Arcade owners all over the world to ask the question, “How do you create the best possible customer experience?” Lucky for you (and us), they said more than just “multiplayer gaming.”

Based on our findings, there are four main components to ensuring that every customer that comes into your Arcade will have the best possible experience. We will dive deep into each component and see what these top VR Arcade owners had to say about each one.

Four Components for the Best Possible Customer Experience

VR Arcade Layout & Interior
Staffing & Communication
Multiplayer & Social Experience
Immersive Experiences

VR ARCADE LAYOUT & INTERIOR

Just like any first impression, the customer’s first impression when they walk into the Arcade is huge. It sets the tone for what they will expect the rest of their time there, and what they will remember when recalling their experience to their friends or family (aka potential customers). Below are some tips and examples of what other successful VR Arcade owners have done.

Tip #1: Choose a theme

Erik Madsen, owner of Arcadia VR Lounge in Kelowna, British Columbia, found that choosing a theme really helped him as he was developing and building out his business model.

“Pick a theme and stick with it,” Madsen stated. “Really use that to your advantage. It just gives you a ton of focus on which way you’re going, and you can really focus on the quality of the experience — just making sure that everything you do is revolving around the same theme.”

Tip #2: Think through the aesthetics

Erik Madsen also designed Arcadia VR Lounge’s main lobby and waiting room as a homage to the 80s arcades. But as a customer enters the gaming area, it is as if they have entered an entirely different reality.

“We have the computers displayed inside the walls. We’ve custom built computer cases that allow you to see all the computer hardware, and when we were choosing the computer hardware, we went for as much RGBY lighting as much as possible, so it really adds to the feel of high-tech, and kind of the new age of arcade and gaming”, says Madsen.

“We definitely do get a bit of that ‘wow’ factor right off the bat. It’s something new — especially for people that have never tried VR. It’s something unknown, high-tech; it feels like you’re walking into the future. It’s definitely a cool experience watching people experience that for the first time.”

Erik also says that his futuristic aesthetic even helps with PR.

“It helps you in marketing, it helps you in the aesthetic of location, and people notice it. So many times, the people coming in just want to play VR, it doesn’t matter about the aesthetic of it. But, we get people, on a daily basis, commenting about the aesthetic, and just really enjoying the atmosphere of stepping into the future of arcades.”

Your Arcade layout can also be a huge determining factor in the type of experience a customer has in your VR Arcade. If you want to learn more on VR Arcade layouts, you can watch this Arcade Layout Tour , or read more about Base Station Set-up in VR Arcades . Based on the feedback we received from these VR Arcade owners, we’ve provided a few tips below:

Tip #3: Make your single player station around 8’x8′ to 8’x10′

By standardizing your single player stations, it provides the customer with ample space to move around without disrupting their immersive experience.

Tip #4: Provide reminders to help the customer stay in the gaming area while staying immersed

Jason Van Hierden, owner of VRKade in Calgary, Alberta, offered some great advice in laying out your game stations.

“On the floor, we have carpets. Those carpets are exactly a foot smaller than the bay itself. If you go too far, you have another soft reminder that you’ve gone too far. You’ve backed up too far against this wall, so you’re not going to feel it with your hands, but with your feet. It’s a soft reminder that doesn’t break immersion.”

Tip #5: Make sure you have durable dividers

VRKade also uses curtain dividers in all of their stations. Jason says there are certain perks of using curtains:

“[The curtain divider] gives you a couple of advantages. The first one being, if you go past your space, all you hit is a light curtain. You don’t have a hard reminder that you went too far. If you had a [sheetrocked] wall or a rubber wall and you hit that really hard while playing, the rest of your play time, you’re going to play a little bit more timidly because you’re scared of cracking your knuckles against the wall again, right? You stay close to the center. You’re not going to be quite as aggressive and it’s not going to be as much fun.”

If you choose to use curtain dividers in your VR Arcade, just make sure the fabric is thick enough to block base station interference from other bays. Luckily for you, (not so much for Jason), VRKade learned this the hard way. “When we opened our first store, we used burlap curtains. The burlap definitely didn’t block it. We had issues. We would stay up until 4:00AM. The problem with base stations issues is it throws your head all over the place and you get motion sick. It took us about two or three months to build an entire system around these things.”

If you already have dry-walled or hard dividers, you may want to add ¼ or ½ inch foam to keep from damaging the walls and controllers, as well as inhibiting the experience for the customer.

Tip #6: If you think you need help setting up your VR Arcade… Get help!

If the thought of designing the stations, purchasing the right equipment, ordering the right materials, building out the stations, setting up the headset and base stations, and hoping it all works is giving you anxiety, don’t sweat it! If a custom build-out that you do on your own isn’t your cup of tea, a turnkey solution might be right for you. With a turnkey solution, the design, purchase, installation, and build-out is already predetermined and guaranteed to work.

Mark McFatridge, owner of Apex Virtual Reality inside of Altitude Trampoline Park in Little Rock, Arkansas, opted for a turnkey solution and was not disappointed. He worked directly with his turnkey provider, and really valued the collaboration. He states, “We developed a really good working partnership with design for our Arcade within the space allocated using his expertise in design and functionality.”

Through collaboration, they were able to solve a problem before it even came into fruition.

“After we had gone through with what we thought was our final design, we did one last measurement, and one of the things that we [did not consider] was one of our shipping docks. So we ended up shifting it, and ironically, it turned out to be a much better setup than we originally had.”

Apex Virtual Reality is officially up and running, and Mark could not be happier with the result.

“We’re really proud of the design.”

Want to learn more about VR turnkey solutions for your location? Just contact us here , and we’d be happy to point you in the right direction.

STAFFING & COMMUNICATION

Having a staff that loves what they do it essential. Great communication skills to the owner, other employees, and especially the customers are also a nonnegotiable must .

Tip #1: Make sure your staff knows it is all about trust

Erik Madsen of Arcadia VR Lounge puts it this way:

“VR is a trust thing. You’re closing yourself off to the real world. You have no idea what’s going on out there, and you’re putting your trust in whoever is out there supposedly helping you. So making sure not to abuse that trust, and making sure that you are there for the customer when they need it, is the biggest thing out there for customer experience.”

Tip #2: Let your staff know their worth

This is more than just a retail job. We are providing insight into what the future may look like — not just with gaming, but with everything. Your staff needs to know the responsibility they carry with each and every customer they interact with.

“The staff makes all of the difference”, says Erik. “If you have happy, helpful staff that are always on their toes trying to help people out — it’s huge. Nine times out of ten, that’s going to be your break point. If you have rude staff, you’re going to lose that customer immediately.”

Tip #3: Be deliberate in your hiring process

Jason Van Hierden offers some insight into what VRKade looks for when hiring a new member on their team.

“We look for Best Buy employees and we look for Starbucks employees. Both of those are already trained in what we’re looking for. They’re trained in a fast-paced environment. They’re trained for customer service. They’re trained for up-sells. They’ve already got a lot of the skills that we’re looking for and they’re not normally that expensive… We’ve had a lot of success with those.”

It is also important to know what a successful employee looks like, and even more importantly, doesn’t look like. Jason expounds:

“We hire slowly and we fire quickly…If you can’t learn, you’re going to feel uncomfortable because everybody’s going to be past you in two months.”

Matt Adamson, owner of SpacesVR in Courtenay, British Columbia, chose a different approach with when hiring has staff. “My staff is very … is it politically correct to say “geeky?” They are very geeky. They [are] kind of people, they love games, they love comics. I hired them specifically because they wanted more than anything to work at a VR Arcade, and then they also had some customer service experience.” He continues:

“I looked for those two things. Somebody who wanted to work at a VR arcade more than anything, plus had some customer service experience. It’s been working out well.”

Tip #4: Look for empathetic team members

Madis Vassar, founder of CTO of Futuruum in Estonia, had a great comment regarding staff:

“We’re looking for people who are good communicators, and can take on the perspective of the player. When they are in trouble, then how do you go about explaining what to do next?”

Tip #5: Find your successful employee-to-station ratio

We found that this ratio varies and is dependent on a number of factors. But generally speaking, 2 employees to every 6–10 stations seems to be the sweet spot for most successful Arcades.

Matt Adamson, owner, spoke about how they do it at SpacesVR. “One thing we’ve done is when we know it’s going to be busy, we’ve got a minimum two-people coverage. So, one of the key things you need to have is enough coverage for somebody to be running around taking care of the people that need taking care of, while there’s someone else who can still answer the phone or greet people at the door, or help the other people who need help.”

Note: This proposed ratio is only possible with a VR management and distribution platform like SpringboardVR. Without it, you’ll be lucky to get by with 1 employee for every 1–2 stations.

Jason at VRKade also had this to say, “We need four people to do our 32 stations. The numbers do increase. You can have one person per 10 bays, but then you still need that fourth person running around because on a busy Saturday, you are going to have a headset go down. It’s not a matter of if, it’s a matter of when. You need that extra person on site too.”

MULTIPLAYER & SOCIAL EXPERIENCES

As mentioned at the beginning of this article, providing multiplayer gaming options is a great way to bolster and amplify the customer experience. But just loading up Rec Room for a few people usually won’t cut it. For the best possible multiplayer experience, it has to be social as well. But how does one go about ensuring multiplayer events are easy and social for their customers?

Tip #1: Build a business model around multiplayer experiences

“You provide [multiplayer] the right away” Jason of VRKade states. “We do almost exclusively multiplayer experiences. We do do a couple of single player, but like job simulator — we don’t have that one. It’s single player and we don’t want people to feel exclusive. It’s the exact same thing as I’m presuming you don’t go to the movies by yourself.”

Matt Adamson of SpacesVR had similar thoughts:

“Multiplayer is everything. It adds to the immersion so much. A game can be relatively [bad] as far as immersion goes, but just the fact that you can talk to your buddy and see their avatar while you’re playing the game makes you forget that there’s a real world out there.”

Madis Vassar also shared a similar sentiment:

“We always sell our experiences as a social experience. You come here with a friend, and either you play together in separate boxes, or you play with only one set of headsets, but the others will watch you from the screen, or cheer you on, or comment.”

(You can read more on the importance of immersion in a VR Arcade here .)

Tip #2: Provide experiences that friends can talk about after they’ve finished

Sure, experiencing VR for the first time, regardless of who you’re with, is an unforgettable experience. But if we try to see through the eyes of the consumer, we can make certain assumptions about what will be the most memorable part of the experience… and what will encourage them to keep coming back.

“It’s looking at it through the eyes of the consumer”, says Jason of VRKade. “The consumer loves to talk to each other and they want multiplayer experiences, so when they leave, they can be like, ‘Joe, you totally saw when I ducked here and I put my gun under the table there and shot you in the chest!’ You know, all of those things — you don’t get that in single player.”

Tip #3: Single players can still be social players

Madis Vassar of Futuruum expounds:

“Even if someone is coming alone, then we say that, ‘Look, these are new games that you can play with people from around the world.’ It’s still a social experience.”

Note: With SpringboardVR’s content marketplace , you’ll have instant access to commercially license over 43 multiplayer titles!

IMMERSIVE EXPERIENCES

There’s that buzzword again — immersive . You have probably heard or read that word a couple thousand times over the past year or so (at least a dozen just from this article), but it may be the most important word involved in helping run a successful VR Arcade. Immersion is what makes virtual reality different than any other type of gaming experience. Sure, the games and experiences may be great, but it is the level of immersion that makes a VR experience unforgettable. Jason with VRKade simply states:

“As much as possible, we try to give people an experience that doesn’t break immersion.”

So what are some of the VR Arcade must-haves to ensure that every customer attains the highest level of immersion? These VR Arcade owners provide some insight.

Tip #1: Know what type of content your customers want, and give it to them

Based on the idea that the more immersive experiences will usually be the more popular experiences, Erik Madsen of Arcadia VR Lounge provides the type of content that is most requested, regardless of price or reputation.

“We want to have the best experiences that we can possibly get in there, so the content comes first; what people want comes first.”

Tip #2: Educate your customers with some kind of tutorial

Whether it be the virtual tutorials offered by SpringboardVR and Vive, walking through the controls with each customer, or making a tutorial video on your own, educating your customers is a great start to making sure once they are in the headset, they won’t need to break immersion to ask for help.

James Pollock, owner of Arctic Sun VR in Fairbanks, Alaska, took a very creative approach to solve this problem, and created his own tutorial video. He has found this to be extremely effective in educating first time users, and minimizing confusion and frustration once in the headset.

Tip #3: From the very start, it has to be simple

Erik expounds, “As for the experience when you get into VR, outside of the aesthetic; I keep coming back to that but that’s always going to add to the experience; but once you get into VR, just having a simple interface to get into games.

Tip #4: Provide an easy-to-use, in-headset game launcher

Erik Madsen of Arcadia VR Lounge provides his thoughts on on how a game launcher like SpringboardVR has helped his VR Arcade, “That was definitely one big thing in our success, is just that the HTC Viveport launcher, it’s great for in-home use… but it’s so complicated for somebody who has never played VR before. You’re going to turn them off just getting them into a game, let alone actually playing the game and understanding the controls. So just having that launcher that’s graphical, and you can see all the games around you and really experience the space before you even get into a game, it’s priceless at that point.”

Tip #5: Have a way for staff and customers to communicate

If a customer has to take off their headset or headphones to ask for help, that breaks immersion. If a customer has to yell at their friend they’re playing multiplayer with, it breaks immersion. If a VR Arcade is able to offer a solution to these problems, they have brought the level of immersion to an all-time high. VRKade uses Discord to solve these problems.

Jason explains, “When our techs are talking to our clients, it’s always through Discord, because if you have to pop off an ear muff or an earpiece to hear what I’m saying, ‘okay, yeah point at this, pull the trigger on that’ — I just broke immersion. You have to step outside of virtual reality to get orders for what you’re doing in virtual reality. We don’t want to break that immersion as much as possible.”

So let’s recap…

Returning customers are essential in running a successful & profitable VR Arcade, and a more immersive experience increases the likelihood of repeat customers.

The four main components of ensuring the best possible customer experience are as follows:

All of the above mentioned components must work together in unison to make the customer experience as great and unforgettable as possible. Madis Vassar comments, “Every step of the customer experience needs to be great in order for it to be great.”

Special Thanks to:

Jason Van Hierden: Owner of VRKade 3 location in Alberta, Canada

Eric Madsen: Owner of Arcadia VR Lounge Kelowna, British Columbia

Madis Vassar: Co-owner and CTO of Futuruum 2 locations in Estonia

Matt Adamson: Owner of SpacesVR Courtenay, British Columbia

James Pollock: Owner of Arctic Sun VR Fairbanks, Alaska

Mark McFatrigde: Owner of Apex VR in Altitude Trampoline Park Little Rock, Arkansas

Was this article helpful? Stay tuned to see more articles in our series, “ VR Arcade Open Business Plan !”

We’d also love to know if there is anything else you’d like for us to write about! Comment or message us your thoughts or topics and we’ll be more than happy to review them and get the conversation started.

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In-Depth Guide to Create a Business Plan for Video Game Studio

Last Modified: February 24, 2023

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This article will first discuss the motivations and advantages of having a business plan. If you’re launching your first game, then a business plan might not be necessary now. Then, the main sections of a business plan will be detailed and examples of a fictitious studio will be given (in green).

Throughout this guide we cite a fictional video game studio for ease of reading, but all of the entrepreneurial and management mechanics explained are just as relevant and useful for a self-employed person, for an informal group of devs or for any industry organization that does not necessarily see itself as a studio yet. Each plan business is different. This guide is an example of a structure and should be modified based on the reality of your studio and projects.

You might not need a business plan now.

Before starting, I must warn you. A well-crafted business plan can be a valuable tool for your video game studio as you navigate the growth of your business, but it is not always essential, especially for indie game developers launching their first game. Most of the time, I recommend to start building a pitch instead of full-fledged business plan. This article will help you to do so: Mastering the Art of a Successful Video Game Pitch: A Guide for Indie Game Developers .

(If you are still not sure, my contact info are at the very bottom of this page.)

What is a Business Plan in a Video Game Studio Context

A business plan is an essential tool for setting goals and outlining a clear path to achieve them in the context of your video game studio. As the owner or founder of a video game studio that has already launched a first video game, I understand that you are looking for advice on how to create a comprehensive and compelling business plan. The plan not only showcases your game(s) but provides a comprehensive overview of your company, team, resources, finances, marketing strategies, player community, operations, and development processes.

The purpose of a business plan is to present a clear and concise picture of your studio, from its past and current operations to its future plans. It’s an opportunity for you to showcase your vision and drive to potential investors, partners, and stakeholders, demonstrating that you have a solid understanding of your industry and market, as well as the skills and resources necessary to achieve your goals.

Why and When a Video Game Business Plan

As the owner/founder of a video game studio, you may find yourself considering the creation of a business plan at various stages of your business journey. Whether you’re just starting out or have already launched your first game, a well-crafted business plan can help bring clarity and focus to your future plans and projects. Here are some benefits you can expect to gain by creating a business plan:

Ensure a strong start for your business
Clearly define your short, medium, and long-term goals
Attract investors or launch a successful crowdfunding campaign
Build credibility with partners and employees
Streamline your development process and manage operations efficiently
Secure publishing partnerships
Hire top talent, like an executive director or key employees
Explore opportunities for acquiring or merging with other businesses

Executive Summary

The executive summary is an important section of your business plan. It provides a condensed overview of the entire plan, including the financial appendices, in a one-page format. This section is usually written last, after all other sections are complete.

For your convenience, I have included examples in this guide that use a fictional video game studio (Emperor’s Studio) and its first game (Empy). Y ou will find these examples written in this color. If you want the .docx template, simply use the contact form at the bottom of this page to request it from me.

Business Overview

In this section, we give an overview of the current business and its past.

Introduction

Start with an introduction paragraph and explain how the studio was founded (if applicable). Describe your tasks, those of your partners and employees if you have any.

Emperor’s Studio is currently managed by two people. Founder 1 & Founder 2 are longtime partners in the game development industry who strive to keep the gameplay, fun and quality at the highest level in their games. The business is a small indie game studio based in [a city]. Founder 2 is the main programmer, developer, and designer while Founder 1 is the concept and pixel artist, scenario writer and community manager.

The company focuses on combining video games, comics with the interactivity and interconnectivity of an ever-expanding multimedia universe called the Empy’s World. The studio released its own previous game on Steam and have collaborated with many [other businesses and influencers] on projects such as [project’s names].

Management team / Our team

Take care to present your team from its best angle. Describe the professional experience of each member and the detailed responsibilities within the studio

Be consistent with the CV of each member and his Linkedin, because these are details that could be verified later by future investors or partners.

A photo of you, your group and your colleagues will make the document warmer. After all… other humans will read you!

A Word From Us

When possible, we suggest that entrepreneurs write a personal message (maximum 100 words) to further personalize the business plan. This is the kind of inspirational and public message that could be found in the “About us” section of your website.

Business Ownership & Structure

Specify whether it is an incorporation, a general partnership, a single self-employed worker, etc.

If applicable, what is the structure of the company’s shares? If you anticipate that the latter will be subject to change in the near future, you can indicate it.

If you don’t know yet, a good start to understand the best structure could start by reading the Wikipedia List of legal entity types by country or to do a quick Search on Google with “Business Structure + [your country]”. Most country have an article about this subject on their website (look for .gov website).

Emperor’s Studio is registered as a limited liability company (LLC) and is 50% owned by Founder 1 and 50% by Founder 2.

Collaborations / partnerships

Have you collaborated with other companies, studios or artists? Whether it is a contract that you have awarded to others or work for which you have been commissioned, in both cases, it is relevant to explain it.

Collaborator 1 is a veteran book cover and sequential artist who has been working with us since 20xx on Project 1 to help develop our artistic vision. Collaborator 2 and 3 are experienced pixel artists that we have worked with on since 20yy. Collaborator 4 is a skilled and versatile musician that has been able to adapt and implement the audio vision that we wish to execute within our games.

Key planned hires

Explain the type of employee you will need to hire in the near future. Detail each profile sought.

Previous games and collaborations

Showcase your already launched games. If you have collaborated on the development and release of a game, it is relevant to present it as well, without forgetting to explain how your studio was involved in it.

Current Development : Empy

( empy is the name of the fictional game).

Talk about the current development. If it is not started but you have plans or an idea of the main aspects that will make it up, demonstrate them.

Some aspects that could be mentioned:

Progression
Preview Video (trailer)
Player Experience
Your future gaming community, but rather briefly, as this section will be scrutinized in much more detail in the sections that follow.
A website for this game

Other merchandise

If you are going to create and sell promotional merchandise, it would be a good idea to indicate so. For example:

If you have a visual elements, it’s perfect to show them.

Market Analysis

This section presents and analyzes the market. It is very useful if you plan to present it to potential investors or partners who are not in the same industry as us. It allows you to define trends that are specific to your game / studio, for example, a specific game category such as Survival RPGs .

Global Video Game Market

The global video game market value was estimated at xxx USD for the year yyyy. It is also estimated that the market will reach zzz gamers in yyyy and a market value of xxx USD.

Industry Trends

As the owner/founder of a video game studio, it’s important to keep a pulse on the industry trends that may impact your business. In the “Industry Trends” section of your business plan, you should aim to provide a comprehensive overview of the current state of the video game industry, including market size, key players, and any significant trends or shifts that are likely to affect your game(s) and target customers.

Make sure to provide data and research to support your claims, such as industry reports or data from trusted sources. This will demonstrate to potential investors and stakeholders that you have a deep understanding of the industry and that you have taken the time to thoughtfully consider the competitive landscape.

I recommend reading this article I wrote about tools that can help searching video game market data for market size and trends.

RPG & Survival RPG

Survival games encourage the exploration of an open world and keep the survival parts of these games a central aspect of the player’s experience, while in RPG, the player controls the actions of a character immersed in some well-defined world .

Based on market research made from X games available on Steam, Y are tagged both as a RPG and a survival game.

(Include all your sources)

Competition analysis

It’s important to understand the market environment you’ll be operating in, which includes not only supply and demand but also the competition. That’s why in your business plan, it’s crucial to analyze your direct competitors – studios that have already released or are planning to release a game similar to yours. This will give you a better understanding of the products and development studios in your market.

RPG + Survival Games

Among the best rated games having both RPG and Survival tags, we can find:

Yuppie Psycho
Darkwood
Don’t Starve
World of Horror
Terraria
FTL: Faster Than Light
Starbound
The Riftbreaker: Prologue
Risk of Rain
The Binding of Isaac
Fallout Series
STALKER: Call of Pripyat
Dig or Die
Foraging
Craft In Abyss

Development Studios

The company anticipates moderate competition from development studios of all sizes specializing in Survival RPG game development.

The table below present notable studios that have released at least one game of this genre.

This is where we get into the nitty-gritty details of your plan. I believe that all of the following sections are critical to your success, as they will outline exactly how you plan to achieve your goals. These sections will likely be the focus of discussions and questions with your readers.

Development Schedule and Budget

In this section, you will want to detail the projects you are currently working on or plan to work on soon. Start with a high-level overview and then break down each project into smaller, more manageable parts, providing time estimates for each step.

Milestones (Tied to the Development Schedule)

This section is similar to the previous one, but focuses on milestones that are not directly related to the development process.

Create a detailed plan for communication, presence and visibility on the company’s social networks, but also through influencers.
Create a detailed budget explaining the allocation of funds for each of the projects and subprojects required for the development of the game.
Setup accounting ledgers
Plan the necessary hiring and projects (if required)
Create a detailed budget
Month 1: Start of development
Game Development / Project / Hiring Milestones
Half of year 2: game launch
Net sales of 270K$ during year 2
First 1,000 positive reviews during year 3
Net sales of $ 2.6M$ during year 3

Technology, Software and Tools

This part allows you to list the software, technologies and tools that you use.

Location & Facilities

Indicate your offices and premises if applicable and if you think this would be relevant for the reader. For example, to explain a future business expansion, you can indicate the number of square feet as well as the price of the rent.

We plan to move into a room of approximately xxx square meters very soon, which will cost YYY $ per month. This new space will allow us to carry out the expansion we desire, to hire staff and for everyone to work and meet physically.

Distribution and Sales Plan

As the owner of a video game studio, it’s crucial to have a clear plan for distributing and selling your games. Whether you choose to sell your games exclusively through online distribution platforms like Steam or through physical merchandise, it’s important to outline the details in this section.

If your sales model is entirely digital, simply state that fact in this section. But if you also plan to sell physical products, such as collectibles, you can use this section to explain your approach.

Regardless of your distribution and sales channels, be sure to include the selling price of your game and any other products you offer in this section of your business plan.

Empy will be on sale exclusively through the Steam platform at a price of 19.99 US.

Marketing Plan

marketing plan is a pillar for the success of your business, and in some cases, it may be wise to start with this section before moving on to the rest of your business plan.

The marketing plan section should answer the question, “How do I market my game?” by covering traditional marketing tactics and personalizing them to the video game industry. This section will summarize your marketing objectives, which will be detailed further below.

It’s worth noting that marketing is often the reason why many game developers fail to reach their goals. To ensure that your marketing plan is as comprehensive as possible, you may consider reading our guide “ Indie Video Game Marketing Plan: Stand Out in a Crowded Marketplace ” in parallel with working on this section of your business plan.

Marketing Objectives

We summarize here the objectives of the marketing plan which will be detailed below.

Emperor’s Studio ‘marketing objectives are to:

Solidify brand identity as a notable studio in the specific genre of Survival-RPG
Secure sales of the games and products
Highlight the company’s commitment to continuous product improvements that meet the specific needs of its community and customers
Increase and maintain the number of players within the community of Emperor’s Studio
Start and increase the fan email list

Video Game Marketing Campaign Strategy

To effectively reach as many players as possible and achieve a successful return on investment, your marketing strategy should take into account multiple aspects.

A strong website will showcase your latest news, provide text content and articles that help you stand out in search engines for your games and products, and serve as a hub for press releases. By doing so, bloggers, journalists, and media outlets will have access to all the information they need to spread the word about your games.

To break down your marketing strategy into manageable parts, consider dividing it into three categories: pre-launch, launch day, and post-launch.

Pre-release marketing tactics

Explain the marketing efforts you plan to make before the game launches. Ideas include:

Steam store page, tags and notification.

Developer announcements.
Steam Store Widget.
Localization (Languages and translation).
‘Coming soon’ Steam Page.

Connect with Steam Curators

Valve published a 30 minute video about Building Your Store Page and Publishing Your Application.

This explain how to setup your store and game pages. Their graphical assets template can be found here .

For each studio’s game that will be released on Steam, including Empy, a page for the game will be created before the game is released. It will contain all the information that identifies the game, three screenshots and its characteristics so that it can be discovered by the gaming community, including thematic, gameplay, art style, and sub-genres. The potential customers can add it to their Wishlist and steam will notify them when it will be released and available to purchase. The potential customer will also be notified if the game is discounted and she / he has not purchased it yet at that moment.

Developer announcements

Announcements will be made from the website, but also through the Steam system, to share the progress that is gradually leading to the big day of the launch. It’s a way to create and maintain the “hype” before its release, and to be able to interact with the community that is interested in it.

Steam Store Widget

Steam provides a way for developers to integrate a widget into their website that displays a short description of the game and links to the Steam purchase page. When the latter has not yet been released, we can then see the “Add to Wishlist” options and this becomes a way of quickly creating a link when a potential player goes to the website with her / his Steam Wishlist, thus strengthening his commitment to the purchase.

Language and translation (localization)

All dialogues will be in json for easy translation. Thus, the game benefits from increased visibility towards players speaking one of the languages into which the game will be translated. Thus, by considering all non-English speaking players who represent 58% of Steam users , Emperor’s Studio is strengthening its place in the market and securing market share that is impossible otherwise.

‘Coming soon’ Steam Page

A “Coming Soon” page will be created so that the game can appear in the steam search and that players can add the product to their Wishlist. Then they will be notified on the launch day.

Emperor’s Studio will contact Steam curators from the platform’s already integrated tools that allow 100 curators to be offered keys for their members to review the game. Therefore, the company will carefully choose the best 100 curators who have the best profile and audience aligned with Empy.

Release Day Marketing

Explain the marketing efforts you plan to deploy the day the game’s launch.

When the studio will launch its games, the official Emperor’s Studio Twitch channel will be live and broadcast a playthrough. In order to accentuate this hype, the company will sponsor influencers to play live on their own Twitch channel as well.

After Launch Marketing

Explain the marketing efforts you plan to deploy after launching the game. Here are some ideas:

Steam Organic Visibility

Influencers campaigns (read our Ultimate Indie Game Guide to Influencers)
Social media & Advertising
Game festivals (PAX)

Emperor’s Studio is aware that the launch of the game is not the finish line, but rather the start line. All the work and planning done previously will allow better visibility and launch of the game and will also facilitate the progress of the next marketing efforts below.

Steam wrote in its developer documentation that when a game is successful, it could be shared on the platform’s main page. We therefore speak of the principle of “organic visibility”. Concretely, the sections on Steam are as follows:

News and trends
Top Sellers
Promotions (when activated)
Friends news feeds when the purchase of the game is made, screenshots are shared and achievements earned
The discovery queue

In addition, for each major update, if there is any, the studio will create and share its patch note with the Steam community in order to benefit from increased visibility of the platform, which Steam sometimes calls “Update Visibility Rounds”.

Beyond all this, a “standard” visibility is offered through the Steam catalog based on the tags and style of each studio game.

Connect with Indie Games Influencers (on Youtube, Twitch, Facebook Gaming…)

The number of unique channels streaming on Twitch reached 10.6 million in 2020 (Q3) while 913,000 unique channels streamed to YouTube Gaming the same year [1] , reaching 100 billion hours of video game content watched on the platform. [2] Therefore, among the highest marketing priorities of the studio are the promotional campaigns that will be carried out by some of these influencers for the studio, in the form of contracts and sponsorships. Emperor’s Studio will carefully select the channels that are most likely to contain an audience interested in the company’s games in order to obtain the best return on investment.

A comprehensive tactical plan could be developed to effectively execute this marketing aspect. This will include among other things the communication strategy with influencers (what will be presented and “how”), an exhaustive list of interesting influencers with information on their channel (to get in touch in a personalized way) and the follow-up method.

Social Media & Advertising

Social networks such as Facebook, Twitter, Twitch, Youtube and Discord, although they all have a slightly different function, are also a pillar of the marketing strategy at Emperor’s Studio. These social networks will serve to inform fans, interact with them through various means, promote products’ launch and consistently show presence to them over a long period of time, unlike live streaming with influencers whose goal will not be to give a long-term and multifaceted experience around the studio’s universe. Some social networks like Twitter, but also Facebook, can be used to communicate relevant information for the press and journalists in order to receive press coverage.

Again, a comprehensive tactical plan could be developed to effectively execute this particular marketing aspect. Marketing managers at Emperor’s Studio will use it to understand communication strategy, quantify objectives, perform analysis and control of various KPIs, and plan the release schedule.

Game Industry Events

Participating in industry events such as GDC, PAX and MomoCon Convention and many other is part of Emperor’s Studio ‘marketing strategy. This investment should help acquiring contacts, enhancing the brand reputation and increasing awareness among our audience (the gaming community).

A mailing list is one of the most intimate and solid ways to connect with fans in a studio. It also helps to get to know them better. With a good communication strategy in place, the studio will be able to use this powerful marketing tool in the long term. If you choose to adopt this strategy, indicate and explain it.

Intellectual Property

This section is often overlooked by business plan writers, but is sought after by readers, especially in a software development context. Future partners or investors want to know if you own the IP, and if so, what does it include in more detail.

Emperor’s Studio’s games are designed to ensure the protection of its revenue-generation potential and long-term sustainability of the business. The Company has developed an IP committee mandated to establish policy and guidelines surrounding IP application and access to confidential information. The IP strategy surrounds the software algorithm, networking and database design, game play and game design elements. Therefore, the storyline, characters, arts, music, and packaging design are copyrighted.

Key metrics (KPI)

In summary, Key Performance Indicators (KPI) are indicators that allow you to compare your studio’s results against set objectives or industry standards. KPIs can be marketing or operational in nature in order to measure performance, but they can also be associated with company finances.

Each KPI can be further developed in the plans concerning them and by the person responsible according to the strategies and objectives evolving over time, but while keeping a modest number of KPIs so that they remain effective, meaningful and SMART (Specific, Measurable, Attainable, Relevant, and Time-bound).

In the case of Emperor’s Studio and its icming launch, the following KPIs would be the most important:

Steam Review score and number
Steam community and player engagement
Steam Wishlist, paid download
Influencers reviews and views
Google Analytic (website and Alexa)
Facebook likes, impressions and engagement
YouTube views, engagement and subscription
Backlinks from press coverage

Partnership with a publisher

Explain the business relationship you have with your publisher. If you don’t have one and / or are currently looking for one, it’s a good idea to indicate it here. The article Publishing Deal for Indie Video Game: how to research, find, negotiate and secure your partnership with a publisher could be useful.

Emperor’s Studio is currently working to identify video game publishers having a “fit” with the studio, its culture and its vision in order to pitch its future development projects and gather and analyze the best offers.

The company also considers the possibility of doing business with independent indie financing funds (sometimes called “syndicate”) for the advantages that this could provide in the longer term.

Financial Plan

Key assumptions.

The key assumptions summarize what must happen in order for the business plan to be carried out correctly. They can be taken from historical company data, industry benchmarks or smart guessing . These assumptions can be revised and evolve over time, just like the financial plan.

The following assumptions were made in order to build the financial planning:

An amount of 250,000 $ will be raised from a publisher or investors to develop and market Empy.
The number of copies sold by the end of Year 3 will be 73,940.
The sales distribution of these 73,940 sales has been based on the Product Life Cycle theory.
The sale price will be $ 20 US.
A Steam Commission of 30% of the sales is planned for each sale.
The proportion of games sold at a discount compared to the total number of copies sold is planned at 25%.
The average discount of the sale is forecasted at 30%
The portion of the revenue going to publisher is estimated at the full amount of the loan plus 25% of the sales during years 2 and 3.
The debt owed to the publisher will be totally cleared at the end of year 3. The total amount is planned at 250,000 $ (initial amount) plus 25% of the sales during year 2 and 3, for a total of 469,187 $
Once the game launched, an additional amount of 50,000 $ will be spend on marketing, 50% during the first 6 months and 50% for the following 12 months, mainly funded from the net profit of the sales.
At year 3, the amount of cash, before the corporate taxes and dividends, and after having paid the publisher loan, should be of $ 187,723.

Use of Funds

Explain how the funds will be used and the resulting financial plans. May be accompanied by financial models, data and tables.

As indicated in the financial forecasts below, 100% of the amount will be allocated to the development of the game Empy and its marketing. The studio will raise $ 250,000 US.

Sources of Funds

Explain where the funds come from if they have already been raised.

Currently, Emperor’s Studio is actively seeking the best editor or investor for its project.

Financial Forecasts

Financial forecasts provide an understanding of how a company’s finances will take shape in the future. It is important to remain realistic and consistent in order to be convincing with seasoned investors.

Financial forecasts are divided into three broad categories:

Income Statement: shows income versus expenses for a given period of time (usually 12 months).
Cash Flow Projection: It will show how the money will be used and prove that a positive cashflow will be generated in order to be able to repay debts.
Balance Sheet: This section is often compared to a “snapshot” of the business at a future date showing the net worth of the business with assets, liabilities and equity.

If you need a template, simply use the contact form above to request one from me.

The appendix consists of attaching any document that could be useful and complement the business plan. Sometimes it can be a pitch deck to present the game that is coming soon in a much more visual way.

The details of the financial plan are shared as an appendix in Excel format.

Additional Resources

Send me a message (below) so we can discuss your business plan, publisher research or any other project!
My lengthy guide on (Indie) Game Marketing Plan – Stand Out in a Crowded Marketplace should help you understand, elaborate and write your marketing plan in much more details
The Ultimate Indie Game Guide to Influencers could be helpful if you plan to launch an influencer campaign for your game
If you think a crowfunding would be the right way to fund your development, I covered the topic in our Kickstarter for Indie Games: A Comprehensive How-to Guide with Examples, Tips and Templates
Liveplan : a platform that streamlines the drafting process of writing a business plan and automates many steps in the creation of financial forecasts.
Valve’s article about Steam’s Features And Tools, Marketing

If you have any questions or comments about this article, feel free to let me know in the form below.

Mastering the Art of a Successful Video Game Pitch: A Guide for Indie Game Developers

Creating a Winning Business Model and Competitive Analysis for Your Indie Game

Lean Startup Principles for Indie Game Development: Planning, Prototyping and Launching Your Game

Publishing Deal for Indie Video Game: how to research, find, negotiate and secure your partnership with a publisher

How to Successfully Raise Funds for Your Video Game Studio

How to Put The Right Price on a Video Game – A Guide for Indie Studio

Feel free to reach out to me via Discord at Galabyca#5789 (this is case sensitive). You can share me your project and we’ll discuss how I can help you. Additionally, if you have any comments or questions about the last article, don’t hesitate to send them my way through Discord as well .

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Moscow-City – The Moscow International Business Center

3 years ago

Moscow-City is an iconic location for life and work in Russia’s capital. Enormous skyscrapers, business centers, the best restaurants and retail spaces – all this is concentrated in one place. The ultramodern Moscow-City towers are truly striking in their outward appearance, and the layout of the apartments inside and the fantastic views that can be seen from the higher floors are nothing short of impressive.

This skyscraper compound, often referred to as Moskva-City, is the Russian take on Manhattan, where businessmen strike multi-million dollar deals daily while ordinary life goes on next door. Its state of the art spaces offer the ultimate convenience. The infrastructure of this business district is so well-developed that anyone can find something interesting for themselves here: from residential apartments to boutiques, clubs, exhibitions and more.

When the foundations for the Moscow-City skyscrapers were laid, a special kind of concrete was used, the properties of which are amplified by many times compared to standard concrete. Even in the event of a plane crashing into one of the buildings, the structural integrity of the towers will be preserved.

The architects of the Moscow-City Business Center have created a unique locality that has integrated into itself the hub of the capital’s business life and a whole ensemble of historical monuments. Anyone can admire the beauty of these skyscrapers from within or without the compound. There are also a number of apartments for sale or rent available in the MIBC itself. But first, let’s have a look at some more interesting facts about the financial core of Russia’s capital.

1 How It All Began
2.1 Moscow-City Central Core
2.2 Tower 2000
2.3 Evolution Tower
2.4 Imperia Tower
2.5 Moscow Tower and St. Petersburg Tower
2.6 Steel Peak Tower
2.7 Federation Tower
2.8 Mercury City Tower
2.9 OKO Tower Complex
3.1 Afimall City Shopping Center
3.2 Bagration Bridge
3.3 Expocentre Fairgrounds
4 Renting and Buying Real Estate in Moscow-City

How It All Began

The history of Moscow-City goes all the way back to 1992. The government of Moscow at the time wanted to bring into existence its own skyscrapers like the ones in London or New York. And the idea caught on. In 1992 the project for the construction of the huge “Moscow-City” MIBC compound was enthusiastically approved, kick-starting the painstaking preparatory works. The original intention was that the skyscrapers would only house office space. However, as time went on, the towers began to welcome in ordinary residents who wanted to live on the territory of this business and finance hub.

Moscow-City is undoubtedly a city within a city. Its grandeur is mind-boggling. It is perfect in every way: from location to infrastructure. And today, anyone can get a feel of the atmosphere of the “capital city” of Russia’s business world – many of the apartments in Moscow-City are available for rent. Any citizen of Russia and even nationals of other countries can make use of these offers.

What It’s Like in 2021

Today Moscow-City is not just a magnificent and fascinating sight, but also a real hub for the work, life and leisure of thousands. Its infrastructure is organized in such a way that there is no need to leave the territory of the “city within a city” at all. This business district contains everything one may need for work and recreation. And if one does decide to venture out into the larger metropolis, the MIBC’s three subway stations make this remarkably simple to do.

Moscow-City stands on the Presnenskaya Embankment . Each of the buildings in the district has a name, which simplifies its identification. Some of the buildings form complexes that are united under one name, such as the Neva Towers and the Naberezhnaya Tower complex of two skyscrapers and one high rise. There are a total of 16 towers in the MIBC, of which the most popular are:

Moscow-City Central Core;
Tower 2000;
Evolution Tower;
Imperia Tower;
City of Capitals (Moscow Tower and St. Petersburg Tower);
Steel Peak Tower;
Federation Tower;
Mercury City Tower;
OKO Tower Complex.

Moscow-City Central Core

This is the most complex building within the MIBC compound. Its total floor area is a whopping 1 476 378 sqft (450 000 m²). It consists of two massive parts, each of which boasts a truly impressive infrastructure. The underground part includes 3 Moscow Metro stations, a parking lot for automobiles and a shopping mall. The aboveground part houses a concert hall and a hotel.

Tower 2000 is a skyscraper having 34 stories. Its total floor area is 200 318 sqft (61 057 m²), most of which is office space. The key feature of this skyscraper is its direct connection to the Bagration Bridge, which has its own shopping arcade. The tower has everything one may need while working here, including a large parking lot and several restaurants.

Evolution Tower

This elegant structure is 836 feet (255 m) high – that’s a whole 54 stories! The total floor area here is 554 462 sqft (169 000 m²). The Evolution Tower’s key feature is that it has its own Wedding Hall. This skyscraper houses large office spaces, a parking lot and several restaurants.

Imperia Tower

MIBC’s Imperia Tower is the undeniable focal point of the MIBC’s business life. Its height is 784 feet (239 m), which means one can hold conferences and resolve key business matters on the 59 th floor! And that really is amazing! The tower has everything: offices, hotels, restaurants and parking lots. But if you want a truly unforgettable experience, visit the viewing platform! It is situated on the 58 th floor and a simply astounding view of Moscow can be seen from it.

Moscow Tower and St. Petersburg Tower

The Moscow and St. Petersburg Towers are the chief representatives of the MIBC. The Moscow Tower has 76 stories and is 990 feet (302 m) high, while the St. Petersburg Tower has 65 stories and stands 843 feet (257 m) tall. Both towers offer fantastic views of the capital city.

Most of the floors of these two skyscrapers are taken up by luxurious sky apartments. There are also several recreational and entertainment centers, office spaces, restaurants, etc.

Steel Peak Tower

Also known as the Eurasia Tower of Moscow-City, this supertall skyscraper has a total of 680 912 sqft (207 542 m²) of floor space. Most of this is taken up by offices, and the rest – by residential quarters (around 65 616 sqft or 20 000 m²). The tower also houses a number of the greatest restaurants, studios and shopping centers.

Federation Tower

The Federation Tower is a complex of two skyscrapers, known as Tower East and Tower West. Tower East is the second highest building in Europe (the first is a skyscraper recently erected in the city of St. Petersburg). Its height is a colossal 1 223 feet (373 m) and that makes 95 stories! Tower West, on the other hand, is noticeably shorter at 794 feet (242 m).

The Federation Tower is a multifunctional complex.

Mercury City Tower

The Mercury City Tower skyscraper is widely known as one of the tallest buildings in Europe. Its height is 1 112 feet (339 m) and it has 75 stories. It is multifunctional by concept, holding within its walls shopping centers, offices and all kinds of other spaces. It is also possible to rent apartments here.

OKO Tower Complex

The OKO Tower Complex consists of two towers – the North Tower (49 stories and 803 ft or 245 m in height) and the South Tower (85 stories and 1 155 ft or 352 m in height).

Each of the MIBC’s tower complexes has its own recreational and entertainment areas, restaurants and parking lots. The top floors of most of these buildings contain luxurious fully-furnished apartments. At night, the towers shine with bright lights, while inside them the panoramic windows reveal astounding views of Moscow. This breathtaking view of the capital of Russia is why visiting Moscow-City is a must!

What Not to Miss

There are many interesting landmarks within the Moscow-City compound, but three of them are truly deserving of special attention:

The Afimall City Shopping Center;
The Bagration Bridge with two galleries and a shopping arcade;
The Expocentre Fairgrounds.

Afimall City Shopping Center

The Afimall City Shopping and Entertainment Center is located in Moscow-City’s Central Core. It is divided into 4 zones, each with its own theme – one for every season of the year. The shopping center houses the biggest indoor fountain found worldwide. The height of this watery wonder is 118 feet or 36 meters.

The shopping and entertainment center contains everything one might expect from one of the largest centers of its kind:

Retail brand stores;
Exhibitions;
Game rooms;
and Restaurants.

The main recreational space is roofed with a giant transparent dome, which is an impressive sight to behold.

Bagration Bridge

Bagration Bridge with its upper and lower galleries has a shopping center all of its own and was the first structure to be built as part of the Moscow-City business district. Its lower gallery is a shopping arcade and its upper gallery is an open-air viewing platform with a spectacular view of the MIBC and the Moskva River. The hall of the bridge houses the 23 foot tall sculpture called “Tree of Life”. Having gone through the bridge via either one of its two galleries, a pedestrian would find themselves standing right on the Kutuzovsky Prospekt.

Expocentre Fairgrounds

The Expocentre Fairgrounds exhibition venue is located at the very heart of the capital. The first exhibition held at the Expocentre happened all the way back in 1959, much earlier than the MIBC was erected. Today it is the venue of many interesting events.

Exhibitions with very diverse themes are regularly held at this complex. An up-to-date schedule can be found on the official webpage of the Expocentre. The events can be free or fixed-price entry, depending on their type.

Renting and Buying Real Estate in Moscow-City

Moscow-City is not only a work and business hub, but also a residential neighborhood. Any citizen of Russia can rent or buy apartments or elite sky lounges here. The variety of residential real estate available inside the skyscrapers is impressive, including options for any pocket. The following buildings in the MIBC contain residential blocks:

This skyscraper has a mirror glass façade which reflects the passing clouds. Just imagine how beautiful that looks! Anyone can buy an apartment in the Federation Tower. Such properties are not only a good investment, but also a mark of prestige. The average price of residential real estate here is 45 million rubles for an apartment with a total floor area of 334 sqft (102 m²). The average price of a square meter (3.28 square feet) is in the range of 650 to 700 thousand rubles. There are two- and three-room apartments available in the Federation Tower, each with its own loggia. As for rent, the minimum price of one month’s stay in a three-room apartment in this skyscraper is 300 000 rubles per month.

The Mercury City Tower skyscraper welcomes citizens from all parts of Russia. This building is no less tall than the world-famous Dubai skyscrapers. Living in its apartments is a delight. The minimum cost of an apartment in the Mercury City Tower is 75 million rubles. The average price of a square meter (3.28 square feet) is 800 thousand rubles. And for those looking for a lower price point, some of the properties are also available for rent – in this case you will pay a minimum of 250 thousand rubles per month.

The Imperia Tower is a key cluster of interesting offers. The best options for buying and renting apartments within the MIBC can all be found in this skyscraper. The lowest price of a residential apartment here is 40 million rubles. A square meter (3.28 square feet) in a luxurious apartment in the Imperia Tower currently costs 600 thousand rubles, while the price range of the listings available for rent in this skyscraper is from 350 thousand all the way up to 1 million rubles per month.

This complex, standing on a faceted or “crystal” base, is an architectural engineering project boasting spectacular design. Behind its impressive façades is an abundance of penthouses and apartments having floor areas in the range of 262 sqft (80 m²) to 984 sqft (300 m²). The minimum price of an apartment in the OKO Tower Complex is 40 million rubles (the price of a square meter (3.28 square feet) is 500 thousand rubles). You can rent an apartment here starting from 400 thousand rubles per month.

City of Capitals

The City of Capitals is an exemplary architectural complex. Its sum appearance gives the impression of a huge city. Inside its walls are spacious apartments available for purchase and rent. This complex is considered to be especially prestigious. The prices of apartments here start from 50 million rubles, while the minimum cost of renting is 400 thousand rubles per month.

Please note! The price of real estate available for purchase or rent depends on: the tower, the floor, the total floor area, the furnishings and/or interior design, and other factors.

The key advantages of buying/purchasing real estate in Moscow-City are:

Favorable location;
Convenient transportation links;
Well-developed infrastructure;
High safety level;
Efficient architecture;
Panoramic windows.

Buying real estate in Moscow-City is very much a rational decision, most appealing to those who value the ultimate level of comfort. The residential apartments here boast impressive interior design solutions executed in the contemporary style.

Property tax in russia, the best international schools in moscow.

Our Rating of the Best Districts of Moscow for Living In

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The Comprehensive Guide to Moscow Nightlife

Posted on April 14, 2018 July 26, 2018
by Kings of Russia
8 minute read

Moscow’s nightlife scene is thriving, and arguably one of the best the world has to offer – top-notch Russian women, coupled with a never-ending list of venues, Moscow has a little bit of something for everyone’s taste. Moscow nightlife is not for the faint of heart – and if you’re coming, you better be ready to go Friday and Saturday night into the early morning.

This comprehensive guide to Moscow nightlife will run you through the nuts and bolts of all you need to know about Moscow’s nightclubs and give you a solid blueprint to operate with during your time in Moscow.

What you need to know before hitting Moscow nightclubs

Prices in moscow nightlife.

Before you head out and start gaming all the sexy Moscow girls , we have to talk money first. Bring plenty because in Moscow you can never bring a big enough bankroll. Remember, you’re the man so making a fuzz of not paying a drink here or there will not go down well.

Luckily most Moscow clubs don’t do cover fees. Some electro clubs will charge 15-20$, depending on their lineup. There’s the odd club with a minimum spend of 20-30$, which you’ll drop on drinks easily. By and large, you can scope out the venues for free, which is a big plus.

Bottle service is a great deal in Moscow. At top-tier clubs, it starts at 1,000$. That’ll go a long way with premium vodka at 250$, especially if you have three or four guys chipping in. Not to mention that it’s a massive status boost for getting girls, especially at high-end clubs.

Without bottle service, you should estimate a budget of 100-150$ per night. That is if you drink a lot and hit the top clubs with the hottest girls. Scale down for less alcohol and more basic places.

Dress code & Face control

Door policy in Moscow is called “face control” and it’s always the guy behind the two gorillas that gives the green light if you’re in or out.

In Moscow nightlife there’s only one rule when it comes to dress codes:

You can never be underdressed.

People dress A LOT sharper than, say, in the US and that goes for both sexes. For high-end clubs, you definitely want to roll with a sharp blazer and a pocket square, not to mention dress shoes in tip-top condition. Those are the minimum requirements to level the playing field vis a vis with other sharply dressed guys that have a lot more money than you do. Unless you plan to hit explicit electro or underground clubs, which have their own dress code, you are always on the money with that style.

Getting in a Moscow club isn’t as hard as it seems: dress sharp, speak English at the door and look like you’re in the mood to spend all that money that you supposedly have (even if you don’t). That will open almost any door in Moscow’s nightlife for you.

Types of Moscow Nightclubs

In Moscow there are four types of clubs with the accompanying female clientele:

High-end clubs:

These are often crossovers between restaurants and clubs with lots of tables and very little space to dance. Heavy accent on bottle service most of the time but you can work the room from the bar as well. The hottest and most expensive girls in Moscow go there. Bring deep pockets and lots of self-confidence and you have a shot at swooping them.

Regular Mid-level clubs:

They probably resemble more what you’re used to in a nightclub: big dancefloors, stages and more space to roam around. Bottle service will make you stand out more but you can also do well without. You can find all types of girls but most will be in the 6-8 range. Your targets should always be the girls drinking and ideally in pairs. It’s impossible not to swoop if your game is at least half-decent.

Basic clubs/dive bars:

Usually spots with very cheap booze and lax face control. If you’re dressed too sharp and speak no Russian, you might attract the wrong type of attention so be vigilant. If you know the local scene you can swoop 6s and 7s almost at will. Usually students and girls from the suburbs.

Electro/underground clubs:

Home of the hipsters and creatives. Parties there don’t mean meeting girls and getting drunk but doing pills and spacing out to the music. Lots of attractive hipster girls if that is your niche. That is its own scene with a different dress code as well.

What time to go out in Moscow

Moscow nightlife starts late. Don’t show up at bars and preparty spots before 11pm because you’ll feel fairly alone. Peak time is between 1am and 3am. That is also the time of Moscow nightlife’s biggest nuisance: concerts by artists you won’t know and who only distract your girls from drinking and being gamed. From 4am to 6am the regular clubs are emptying out but plenty of people, women included, still hit up one of the many afterparty clubs. Those last till well past 10am.

As far as days go: Fridays and Saturdays are peak days. Thursday is an OK day, all other days are fairly weak and you have to know the right venues.

The Ultimate Moscow Nightclub List

Short disclaimer: I didn’t add basic and electro clubs since you’re coming for the girls, not for the music. This list will give you more options than you’ll be able to handle on a weekend.

Preparty – start here at 11PM

Classic restaurant club with lots of tables and a smallish bar and dancefloor. Come here between 11pm and 12am when the concert is over and they start with the actual party. Even early in the night tons of sexy women here, who lean slightly older (25 and up).

The second floor of the Ugolek restaurant is an extra bar with dim lights and house music tunes. Very small and cozy with a slight hipster vibe but generally draws plenty of attractive women too. A bit slower vibe than Valenok.

Very cool, spread-out venue that has a modern library theme. Not always full with people but when it is, it’s brimming with top-tier women. Slow vibe here and better for grabbing contacts and moving on.

High-end: err on the side of being too early rather than too late because of face control.

Secret Room

Probably the top venue at the moment in Moscow . Very small but wildly popular club, which is crammed with tables but always packed. They do parties on Thursdays and Sundays as well. This club has a hip-hop/high-end theme, meaning most girls are gold diggers, IG models, and tattooed hip hop chicks. Very unfavorable logistics because there is almost no room no move inside the club but the party vibe makes it worth it. Strict face control.

Close to Secret Room and with a much more favorable and spacious three-part layout. This place attracts very hot women but also lots of ball busters and fakes that will leave you blue-balled. Come early because after 4am it starts getting empty fast. Electronic music.

A slightly kitsch restaurant club that plays Russian pop and is full of gold diggers, semi-pros, and men from the Caucasus republics. Thursday is the strongest night but that dynamic might be changing since Secret Room opened its doors. You can swoop here but it will be a struggle.

Mid-level: your sweet spot in terms of ease and attractiveness of girls for an average budget.

Started going downwards in 2018 due to lax face control and this might get even worse with the World Cup. In terms of layout one of the best Moscow nightclubs because it’s very big and bottle service gives you a good edge here. Still attracts lots of cute girls with loose morals but plenty of provincial girls (and guys) as well. Swooping is fairly easy here.

I haven’t been at this place in over a year, ever since it started becoming ground zero for drunken teenagers. Similar clientele to Icon but less chic, younger and drunker. Decent mainstream music that attracts plenty of tourists. Girls are easy here as well.

Sort of a Coyote Ugly (the real one in Moscow sucks) with party music and lots of drunken people licking each others’ faces. Very entertaining with the right amount of alcohol and very easy to pull in there. Don’t think about staying sober in here, you’ll hate it.

Artel Bessonitsa/Shakti Terrace

Electronic music club that is sort of a high-end place with an underground clientele and located between the teenager clubs Icon and Gipsy. Very good music but a bit all over the place with their vibe and their branding. You can swoop almost any type of girl here from high-heeled beauty to coked-up hipsters, provided they’re not too sober.

Afterparty: if by 5AM you haven’t pulled, it’s time to move here.

Best afterparty spot in terms of trying to get girls. Pretty much no one is sober in there and savage gorilla game goes a long way. Lots of very hot and slutty-looking girls but it can be hard to tell apart who is looking for dick and who is just on drugs but not interested. If by 9-10am you haven’t pulled, it is probably better to surrender.

The hipster alternative for afterparties, where even more drugs are in play. Plenty of attractive girls there but you have to know how to work this type of club. A nicer atmosphere and better music but if you’re desperate to pull, you’ll probably go to Miks.

Weekday jokers: if you’re on the hunt for some sexy Russian girls during the week, here are two tips to make your life easier.

Chesterfield

Ladies night on Wednesdays means this place gets pretty packed with smashed teenagers and 6s and 7s. Don’t pull out the three-piece suit in here because it’s a “simpler” crowd. Definitely your best shot on Wednesdays.

If you haven’t pulled at Chesterfield, you can throw a Hail Mary and hit up Garage’s Black Music Wednesdays. Fills up really late but there are some cute Black Music groupies in here. Very small club. Thursday through Saturday they do afterparties and you have an excellent shot and swooping girls that are probably high.

Shishas Sferum

This is pretty much your only shot on Mondays and Tuesdays because they offer free or almost free drinks for women. A fairly low-class club where you should watch your drinks. As always the case in Moscow, there will be cute girls here on any day of the week but it’s nowhere near as good as on the weekend.

In a nutshell, that is all you need to know about where to meet Moscow girls in nightlife. There are tons of options, and it all depends on what best fits your style, based on the type of girls that you’re looking for.

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Moscow's High Rise Bohemia: The International Business District With No Business

Written by Dario Goodwin
Published on March 17, 2015

The Moscow International Business Center (Also known as Moskva-City ) was meant to be Russia ’s ticket into the Western world. First conceived in 1992, the district at the edge of Moscow’s city center is intended to contain up to 300,000 inhabitants, employees and visitors at any given moment and, when completed, will house over 4 million square meters of prime retail, hotel and office space to create what the Russian government desired most from this project: an enormous financial district that could dwarf London’s Canary Wharf and challenge Manhattan . Twenty three years later though, Moscow-based real estate company Blackwood estimates that as much as 45% of this new space is entirely vacant and rents have plummeted far below the average for the rest of Moscow. The only press Moskva-City is attracting is for tenants like the High Level Hostel , a hostel catering to backpackers and other asset-poor tourists on the 43rd floor of the Imperia Tower , with prices starting at $25.50 for a bed in a six-person room. This is not the glittering world of western high finance that was envisioned back in the post-Soviet 90s; but what has it become instead?

As one might expect from a project of this sheer ambition, Moskva-City has a troubled past. The economic crash in 2008 hit Russia hard enough to evict the previous Mayor of Moscow , Yuri Luzhkov, who had been a cheerleader for the district, and replace him with the considerably more austere Sergei Sobyanin, who famously declared that the whole idea was an “urban planning mistake.” But as recently as 2013, the Wall Street Journal was triumphantly claiming that Moskva-City had risen from the dead, citing 80% occupancy rates and glowing quotes from industry insiders claiming that Moskva-City was the "place to be." Driven by record highs in oil prices, Moscow looked poised to become the next Dubai .

Instead, Moscow is now in the grip of an economic winter prompted by western sanctions and drops in the price of oil. The large financial groupings that Moskva-City was meant to shelter have been warned off by their inability to issue credit to international markets, for example - but Moskva-City isn’t just an Empire State Building left empty by the Great Depression.

A fundamental problem that is holding Moskva back compared to the rest of Moscow is the simple fact that currently, getting to Moskva-City is nigh-on impossible at peak hours. Moscow has long been plagued with transport problems, ever since the government failed to match the dramatic expansion of the city with a dramatic expansion of the transport system after the Second World War. Despite being only 2.5 miles from the Kremlin , Moskva-City is only just inside the ring road that bounds the city center and which acts as the only real transport link to it (and as a result, is clogged by construction vehicles.) A railway and metro hub has been finished, but so far only runs a one-stop shuttle service to the closest Metro station that is actually integrated with the rest of Moscow Metro. The isolation of the outer districts is a large, negative part of the Moscow psyche, and it’s not surprising that this is driving away the globetrotting financial elite this project was meant to attract.

The project is managed by architectural practice No.6, which is a constituent part of the large Moscow based practice Mosproject-2 , which is itself a public corporation headed up by Mikhail Vasilyevich Posokhin, who is apparently the “People’s Architect of Russia.” Despite all this state involvement, the project has still managed to become bogged down in bureaucratic infighting - each lot is managed and developed individually, which has led to developers competing for occupants by slashing rates.

Much has been written about the way modern financial districts and towers that inhabit them can be unwelcoming, forbidding or even hostile by design, but the skyscrapers of Moskva-City seem even less friendly than usual. The site - a former stone quarry, chosen out of necessity as the only place in the city center where a new district could be plausibly constructed - is isolated both physically and visually, leaving the cluster a stark anomaly on the city skyline. Even the names seem more imposing than optimistic now: Imperia, City of Capitals , Steel Peak.

The Mercury City Tower , so far the tallest completed building on the site, is officially “a strong reference to Russian constructivism, [which] gives the tower a strong vertical thrust similar to the one found in New York's Chrysler building .” It would be easy to criticize the Mercury City Tower for picking ‘inspirations’ that are so totally opposed to each other - The Chrysler building the defining emblem of American pre-crash confidence and Constructivism created with the express purpose (especially architecturally) of extending the Bolshevik revolution into a social revolution - but the way they smash those two inspirations together is almost beautifully ironic.

Even though the High Level Hostel is less an asset to a financial district than it is a PR problem, it’s been a huge success since opening in September, already ranked 27th out of 766 hostels in Moscow by TripAdvisor. According to the management agency for Moskva-City , 58% of the new occupant signings this year have been non-financial, including a number of small to medium size businesses. Other areas of office space have been occupied by a restaurant and a culinary school, while another space has been redeveloped into a 6,000 seat theater.

While Moskva-City is failing to be a financial district that could take on the world, it’s inadvertently becoming a humanized space catering to the very groups that the Russian economic miracle left behind. Taking advantage of rents lower than the rest of Moscow , the world class facilities and the sheer desperation of the developers, the humanization of Moskva-City could well create the world’s first high-rise bohemia.

Of course, these are not spaces designed for a community, or even for people: these are spaces designed for money, and there’s little scope for changing something that seems so baked into the design of Moskva-City . The High Level Hostel is trading off of the irony of being a hostel in a banking tower, but it’s perfectly possible that at some point people will no longer find this joke funny (especially in a building that seems hostile to the very idea of humor). The isolation of Moskva, even though it allowed this community to spring up in the first place, is just as detrimental to a humanized district as it is to a financial one: even bohemians need to move around the city, or the district risks becoming a black-spot instead of a hot-spot.

Moskva-City’s isolation won’t last forever. The end of construction will open the roads up to traffic, and plans to properly integrate the spur lines of the Metro in this area into the wider system are well under way. The integration of the district will inevitably push up rents, and the Russian economy will eventually boom once again. When that happens, Moskva-City is prime territory to be reconquered by the giants of international finance, and it seems unlikely that the municipal or national governments would want to step in to protect this accidental district. For now, though, the towers capture perfectly this moment of Russia ’s schizophrenic understanding of its place in the world.

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Mobile Esports Gaming Arena Business Plan

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Resources On Mobile Esports Gaming Arena

Financial Model
Value Proposition
One-Page Business Plan
SWOT Analysis
Business Model

Marketing Plan

Bundle Business Plan & Fin Model
Description

Executive Summary

Products & services, market analysis.

Management Plan
Financial Plan

The Mobile Esports Gaming Arena aims to address two key problems in the gaming industry. Firstly, there is a lack of accessible and high-quality gaming experiences for enthusiasts of all ages. Many gamers struggle to find venues that offer state-of-the-art equipment and immersive gaming setups. Secondly, there is a need for a community-focused platform that fosters healthy competition and camaraderie among local gamers. The arena will fill these gaps by providing a unique entertainment experience and hosting regular tournaments, creating a sense of community and promoting healthy competition.

Mobile Game Arena will provide a unique entertainment experience for gaming enthusiasts of all ages. Our fully-equipped arena on wheels will feature state-of-the-art gaming consoles, high-end PCs, and immersive VR setups, allowing players to compete individually or in teams with the latest esports titles. With on-site coaches and trainers, we will offer not only casual gaming experiences but also competitive training programs. The arena will also host regular tournaments, attracting local gamers and fostering a sense of community. By partnering with local businesses and event organizers, we aim to bring the excitement of esports to various communities while promoting healthy competition and camaraderie.

Target Market

The target market for Mobile Game Arena comprises gaming enthusiasts of all ages, including local gamers seeking unique and immersive gaming experiences. This includes individuals who enjoy casual gaming as well as those interested in competitive training programs and participating in esports tournaments. By providing a mobile esports gaming arena, we aim to bring the excitement of gaming to various cities in the US and create a vibrant community of gamers who value healthy competition and camaraderie.

Competition

The mobile esports gaming arena will be competing against a variety of alternatives and substitutes in the market. Gamers currently have the option of participating in online gaming competitions from the comfort of their own homes. Additionally, there are local gaming centers and esports venues that offer similar competitive gaming experiences.

However, the Mobile Game Arena aims to differentiate itself by providing a unique and convenient entertainment experience. By traveling to different cities and bringing state-of-the-art equipment, we offer gaming enthusiasts the opportunity to engage in competitive gaming on a larger scale. Our fully-equipped arena on wheels and immersive VR setups set us apart from traditional gaming centers. In addition, our regular tournaments and partnership with local businesses and event organizers foster a sense of community and promote healthy competition and camaraderie.

Despite the presence of established alternatives, Mobile Game Arena seeks to capture a niche market of gaming enthusiasts looking for a more immersive and interactive gaming experience. By offering convenience, quality equipment, and community events, we aim to position ourselves as the leading provider of mobile esports gaming experiences in the US.

Financial Summary

- Achieve positive cash flow within the first year of operation

- Generate revenue through ticket sales, sponsorship deals, and merchandise sales

- Secure partnerships with local businesses and event organizers to support operational costs

- Allocate funds for continuous investment in state-of-the-art equipment

- Establish a reserve fund for future expansions and unforeseen circumstances

Funding Requirements

In order to start Mobile Game Arena, we are seeking initial funding of $500,000 to support the following key expenses:

This initial investment will enable us to establish a strong foundation for the business and provide the necessary resources to deliver a unique and exceptional gaming experience to our customers. We are open to a combination of business loans and private investments to secure the required funding.

Milestones and Traction

Mobile Game Arena has defined a roadmap to success that outlines our current progress and specific milestones we plan to achieve:

These milestones will serve as guideposts along our journey to becoming the leading provider of mobile esports gaming experiences in the US. We will constantly assess our progress and adjust our trajectory to ensure we deliver on our business goals and financial objectives.

Problem Worth Solving

The problem our mobile esports gaming arena aims to solve is the lack of accessible and convenient gaming facilities for gaming enthusiasts of all ages. Many gamers struggle to find suitable venues equipped with top-of-the-line gaming consoles, PCs, and VR setups, hindering their ability to fully immerse themselves in the gaming experience. Additionally, there is a limited availability of professional coaches and trainers to guide and sharpen their skills. By providing a fully-equipped arena that travels to different cities, we aim to solve these pain points and offer gaming enthusiasts a unique and accessible entertainment experience that fosters growth, competition, and community engagement.

Our Solution

Mobile Game Arena offers a unique and immersive gaming experience, solving the problem of limited access to esports entertainment for gaming enthusiasts. Our fully-equipped arena on wheels features state-of-the-art gaming consoles, high-end PCs, and immersive VR setups, allowing players to compete individually or in teams with the latest esports titles. With on-site coaches and trainers, we not only provide casual gaming experiences but also offer competitive training programs. In addition, our arena hosts regular tournaments, fostering a sense of community and promoting healthy competition and camaraderie. By bringing the excitement of esports to various cities and partnering with local businesses and event organizers, we ensure that gaming enthusiasts of all ages have access to a memorable and engaging gaming experience.

Validation of Problem and Solution

Extensive market research conducted prior to the development of Mobile Game Arena has indicated a strong demand for mobile esports gaming experiences. The rising popularity of esports and the increasing number of gaming enthusiasts of all ages provide a promising market opportunity. Additionally, feedback from focus groups and surveys has demonstrated a desire for a convenient and immersive gaming experience that can be accessed in various locations.

Preliminary tests and pilot programs have been successfully conducted to validate the effectiveness of our solution. Participants have expressed high satisfaction with the fully-equipped arena on wheels, state-of-the-art gaming consoles, high-end PCs, and immersive VR setups. Competitive training programs led by on-site coaches and trainers have received positive feedback for their ability to enhance players' skills and promote healthy competition.

Furthermore, the enthusiastic response to our regular tournaments and the formation of a local gaming community have provided further validation of our solution. The positive word-of-mouth and social media engagement indicate the potential for sustainable growth and customer loyalty.

Product Overview

Mobile Esports Gaming Arena offers a unique entertainment experience for gaming enthusiasts of all ages. Our fully-equipped arena on wheels features state-of-the-art gaming consoles, high-end PCs, and immersive VR setups. It caters to individuals and teams who want to compete in the latest esports titles. With on-site coaches and trainers, we provide casual gaming opportunities and competitive training programs. Our arena also hosts regular tournaments, fostering a sense of community and promoting healthy competition and camaraderie.

Currently, there are various gaming centers and esports venues that cater to gaming enthusiasts. These venues typically provide gaming consoles, PCs, and VR setups for casual gaming experiences. However, what sets Mobile Game Arena apart is our unique mobile concept. Our fully-equipped arena on wheels allows us to bring the gaming experience directly to different cities, providing convenience and accessibility for our target audience. Additionally, our focus on esports and competitive gaming, with on-site coaches and trainers, sets us apart from other venues that primarily offer casual gaming opportunities. By offering a combination of casual gaming experiences, competitive training programs, and regular tournaments, we provide a comprehensive and immersive gaming experience that appeals to gamers of all ages and skill levels.

The following table outlines the steps that have been taken and the planned steps for establishing and growing the Mobile Esports Gaming Arena business:

Please note that this roadmap is subject to change as the business grows and new opportunities arise. Continuous evaluation and adjustment will be made to ensure the success and growth of Mobile Esports Gaming Arena.

Market Segmentation

Segment: Gaming Enthusiasts of All Ages

Description: This segment includes individuals of all ages who have a passion for gaming and are interested in esports. They value immersive gaming experiences and enjoy competing individually or in teams.

Size of Segment: Large

Market Potential: Due to the growing popularity of esports, this segment represents a significant market opportunity for the mobile esports gaming arena. With a wide range of potential customers, there is a strong demand for unique entertainment experiences that cater to their gaming interests.

Segment: Local Gamers

Description: This segment consists of gaming enthusiasts who reside in the cities that the mobile esports gaming arena visits. They are actively involved in the local gaming community and are interested in participating in tournaments and training programs.

Size of Segment: Moderate

Market Potential: Local gamers form a dedicated customer base that can provide recurring revenue for the mobile esports gaming arena. By catering to their specific needs and fostering a sense of community, the arena can build strong relationships and encourage repeat participation.

Target Market Segment Strategy

The ideal customer for our mobile esports gaming arena is any gaming enthusiast of all ages who is passionate about competitive gaming and seeks a unique entertainment experience. Our target market segment includes both casual gamers looking for fun and interactive gaming experiences, as well as aspiring gamers who want to improve their skills and compete in esports tournaments.

We aim to attract local gamers in each city we visit, creating a sense of community and fostering healthy competition and camaraderie. By providing state-of-the-art gaming equipment, on-site coaches, and trainers, we cater to both casual and competitive gamers, offering a range of experiences to suit their interests and skill levels.

Our mobile esports arena will provide a platform for individuals and teams to practice, receive professional guidance, and compete in tournaments, all within a convenient and accessible setting. With our emphasis on promoting the excitement of esports and creating a welcoming environment, we anticipate attracting a diverse range of customers who can benefit from our services and contribute to the growing esports community.

Key Customers: Ideal Customer Archetype

Our ideal customer archetype is the gaming enthusiast of all ages who is passionate about competitive gaming and embraces the immersive experience offered by esports. This customer segment values the opportunity to compete individually or in teams using the latest esports titles and seeks an entertainment experience that goes beyond traditional gaming setups. They are eager to improve their skills through competitive training programs and tournaments, and appreciate the guidance provided by our on-site coaches and trainers. As the main advocates for our business, they actively participate in our events, foster a sense of community, and promote healthy competition and camaraderie. Their enthusiasm and support help create a thriving esports ecosystem within the communities we visit, attracting local gamers and fostering a long-lasting connection with our mobile esports gaming arena.

Future Markets

Based on the previous sections, our mobile esports gaming arena has the potential to tap into a growing market of gaming enthusiasts of all ages. The unique entertainment experience we provide, coupled with our state-of-the-art equipment and competitive training programs, positions us to capture a significant share of this market. By traveling to different cities in the US and partnering with local businesses and event organizers, we can reach a wide audience and bring the excitement of esports to various communities.

Our business strategy focuses on promoting healthy competition and camaraderie, fostering a sense of community among local gamers. This not only appeals to the existing gaming community but also attracts new players who are looking for a dedicated and immersive gaming experience.

Furthermore, by hosting regular tournaments and offering competitive training programs, we create an ecosystem that encourages skill development and rewards talent. This motivates players to continuously engage with our arena and participate in our events, ensuring a loyal customer base and steady revenue streams.

Overall, our business strategy is aligned with the evolving demands of the esports market and positions us as a leading provider of mobile esports gaming experiences across the United States.

As a mobile esports gaming arena, we face competition from other entertainment options in the gaming industry. Below is an overview of potential competitors in the market:

While our mobile esports gaming arena offers a unique experience and the convenience of traveling to different cities, we will need to differentiate ourselves through our state-of-the-art equipment, on-site coaches and trainers, and our community-focused approach to foster healthy competition and camaraderie.

Marketing and Sales Plan

Our marketing and advertising strategy aims to raise awareness about our mobile esports gaming arena and attract gaming enthusiasts of all ages in the cities we visit. Our goals include increasing ticket sales, securing sponsorship deals, and driving merchandise sales.

To achieve these goals, we will employ a combination of online and offline marketing channels. Our marketing budget will be allocated towards the following activities:

Our advertising channels will include popular gaming websites, local newspapers, social media platforms, and targeted email campaigns. Additionally, we will leverage partnerships with local businesses and event organizers to cross-promote our mobile esports gaming arena.

Through strategic marketing and advertising efforts, we aim to create buzz about our unique entertainment experience, attract a diverse range of gaming enthusiasts, and establish a strong presence in the cities we visit.

Based on market research and analysis, we anticipate a strong demand for our mobile esports gaming arena. Our unique entertainment experience and state-of-the-art equipment will attract gaming enthusiasts of all ages and local gamers in each city we visit. We aim to achieve a high utilization rate of our arena by offering individual and team-based competitive gaming experiences, casual gaming opportunities, and competitive training programs led by on-site coaches and trainers.

To drive sales, we will implement an effective pricing strategy that balances affordability and value. Additionally, we will leverage our partnerships with local businesses and event organizers to reach a wider audience and generate more ticket sales for gaming events. Sponsorship deals with these partners will also contribute to our revenue streams. Moreover, our merchandise sales will provide an additional source of income.

We will continuously monitor market conditions, constantly innovate and improve our offerings, and adjust our sales strategy accordingly to maximize our sales potential and ensure the sustained growth of our business.

Location and Facilities

The Mobile Esports Gaming Arena will be based in Orlando, Florida, strategically chosen for its thriving gaming community and central location within the state. Our fully-equipped arena on wheels will allow us to travel to different cities throughout the US, bringing the excitement of esports gaming directly to our customers. This flexibility in location will enable us to reach a wider audience and cater to different gaming communities across the country.

We will secure a storage facility in Orlando to house our state-of-the-art gaming consoles, high-end PCs, and immersive VR setups when not in use. This facility will also serve as a centralized hub for maintenance, equipment upgrades, and staff training.

The costs of operation will include rental fees for the storage facility, utilities, and insurance. Additionally, we will allocate funds for regular maintenance and upgrades to ensure the highest quality gaming experience for our customers.

Mobile Game Arena will leverage cutting-edge technology to provide a truly immersive gaming experience for our customers. Our fully-equipped arena on wheels will feature state-of-the-art gaming consoles, high-end PCs, and immersive VR setups. These technologies will allow players to dive into virtual worlds, compete individually or in teams, and experience the latest esports titles with unparalleled realism and precision.

In addition to the gaming hardware, we will employ innovative software solutions to enhance the overall gaming experience. These software technologies will enable efficient tournament organization, seamless gameplay, and real-time monitoring of performance metrics. By staying at the forefront of technological advancements in the gaming industry, Mobile Game Arena will deliver an unparalleled entertainment experience for gaming enthusiasts of all ages.

Equipment and Tools

In order to provide a top-notch gaming experience, our mobile esports gaming arena requires the following equipment and tools:

Total: $350,000

These costs include the acquisition or rental expenses associated with each equipment or tool. Our aim is to provide a cutting-edge gaming environment and ensure a memorable experience for our customers.

Management and Organization

Organizational structure.

Our Mobile Esports Gaming Arena will have a flat organizational structure to ensure effective communication and efficiency. The roles and responsibilities of specific employees are as follows:

Information flows horizontally and vertically within our organization. The founder/CEO communicates with all departments to ensure alignment with the business vision. The operations manager oversees the various teams and coordinates their activities. The marketing manager collaborates with the operations and event teams to promote upcoming tournaments and events. The coach/trainer works closely with players to enhance their skills, and technical support is available to address any technical issues promptly.

Management Team

The management of our Mobile Esports Gaming Arena will consist of individuals with proven experience and expertise in the gaming and entertainment industry. We anticipate recruiting a team of highly skilled professionals to fill key management roles within our company. Below is a table of potential candidates for these high-level positions:

These candidates will work collaboratively to ensure the smooth operation and success of our mobile esports gaming arena. They will be responsible for strategic decision-making, financial planning, marketing initiatives, and overall management of the business.

Management Team Gaps

Currently, there are no candidates identified to fill the positions of coaches and trainers within our management team. We recognize the importance of having experienced professionals to provide guidance and training to our customers, especially those participating in competitive gaming programs.

We are actively seeking individuals with a deep understanding of esports, strong coaching and training skills, and knowledge of the latest esports titles. These individuals will play a crucial role in delivering high-quality and impactful experiences to our customers. Through recruitment efforts and collaborations with esports organizations, we aim to fill these management team gaps and ensure the success of our competitive training programs.

Personnel Plan

In order to run our Mobile Esports Gaming Arena effectively, we will require a dedicated team of professionals who are passionate about gaming and have expertise in the esports industry. The following table outlines the potential positions we expect to have in our organization:

These positions will be crucial in delivering a high-quality gaming experience and ensuring the smooth operation of our business. We will prioritize hiring individuals with a strong understanding of the esports industry and a passion for providing exceptional customer service. As our business grows, we may expand our team to accommodate additional operational needs.

Company History and Ownership

Mobile Game Arena was founded in [year] by [founder's name] with a vision to transform the gaming landscape by providing a unique and immersive esports gaming experience for enthusiasts of all ages. With a passion for gaming and a deep understanding of the industry, [founder's name] saw the potential to create a mobile gaming arena that could travel to different cities and communities, bringing the excitement and camaraderie of esports to a wider audience.

With a strong background in [relevant industry experience], [founder's name] has leveraged their expertise to carefully plan and strategize the development of Mobile Game Arena. Following extensive market research and analysis, the company has successfully secured initial funding and built key partnerships with local businesses and event organizers.

As the sole owner and founder of Mobile Game Arena, [founder's name] is committed to the long-term success and growth of the business. They will oversee the day-to-day operations and work closely with the team to ensure the delivery of exceptional gaming experiences and the achievement of the company's goals.

The management and organization of Mobile Game Arena have outlined a detailed roadmap to achieve our business goals and objectives. The following table summarizes the specific milestones we plan to achieve to manage and steer our business:

Key Metrics

The overall performance and health of the Mobile Esports Gaming Arena can be measured through various key performance indicators (KPIs) that reflect different aspects of the business. Some key metrics that can be used include:

Number of attendees and ticket sales: This metric indicates the level of interest and demand for the gaming arena, providing insights into its popularity and potential revenue generation.
Partnership agreements and sponsorship deals: Tracking the number and quality of partnerships with local businesses and event organizers can demonstrate the arena's ability to attract support and financial backing, indicating its credibility and long-term sustainability.
Player and team participation: Monitoring the number of players and teams participating in the arena's events, tournaments, and training programs can show the level of engagement and satisfaction among the target customer segments.
Customer feedback and ratings: Collecting feedback from attendees, players, and trainers can help gauge customer satisfaction and identify areas for improvement in the overall experience provided by the arena.
Revenue and profit margins: Analyzing the financial performance of the business by monitoring revenue streams, such as ticket sales, sponsorship deals, and merchandise sales, along with cost structures, can provide insights into its profitability and growth potential.

By regularly monitoring and analyzing these key metrics, the management team can ensure the business is on track, make informed decisions, and make necessary adjustments to achieve its goals and objectives.

Financial Plan and Metrics

Sales forecast.

The projected sales for the years 2024, 2025, and 2026 are broken down by product categories and displayed in the following HTML table:

Please note that these sales figures are projections and may be subject to change based on market conditions and other external factors.

The financial plan for our mobile esports gaming arena includes both startup costs and operational expenses.

Startup Costs:

Operational Expenses:

Total Startup Costs: $XXX,XXX

Total Operational Expenses (monthly): $XX,XXX

These figures are estimates and may vary based on market conditions and specific business requirements. It is essential to closely monitor expenses and adjust the financial plan accordingly to ensure the sustainability and growth of the mobile esports gaming arena.

Projected Profit and Loss

The projected profit and loss for Mobile Esports Gaming Arena is as follows:

In 2024, we anticipate generating a revenue of $500,000. After accounting for the cost of goods sold (COGS) amounting to $200,000, we achieve a gross margin of $300,000. This accounts for a gross margin percentage of 60%. With estimated expenses of $250,000, we expect a profit of $50,000, resulting in a profit percentage of 10%.
In 2025, we project a revenue increase to $800,000. The COGS amount to $300,000, yielding a higher gross margin of $500,000. The gross margin percentage improves to 62.5%. Expenses are estimated to reach $350,000, resulting in a profit of $150,000. This represents a profit percentage of 18.8%.
In 2026, we expect further growth in revenue to $1,200,000. The COGS are projected to be $400,000, providing a gross margin of $800,000. Our gross margin percentage increases to 66.7%. With anticipated expenses of $450,000, our projected profit becomes $350,000, resulting in a profit percentage of 29.2%.

These projections are subject to market conditions and may vary based on various factors. Regular monitoring and adjustments will be made to ensure financial stability and growth.

Projected Cash Flow

Below is a projected cash flow statement for three years (2024, 2025, 2026) in the form of an HTML table. The first column represents cash flow categories, including inflow, outflow, net cash flow, and cumulative net cash flow. The subsequent columns depict the corresponding years.

Please note that these figures are projected estimates and may be subject to change based on various factors such as market conditions and operational expenses. A detailed financial analysis and forecasting will be conducted to ensure accurate cash flow management and decision-making.

Projected Balance Sheet

The projected balance sheet for the Mobile Esports Gaming Arena business shows the expected value of assets, liabilities, and equity over a three-year period. By 2026, it is projected that the total assets will reach $900,000, with liabilities at $400,000 and equity at $500,000.

In order to operate the Mobile Esports Gaming Arena effectively, we intend to hire a team of skilled professionals who are passionate about the gaming industry and have experience in esports. Our personnel plan includes the following key positions:

General Manager: Responsible for overall operations, strategic planning, and overseeing the entire team's performance. The general manager will ensure smooth operations of the arena and coordinate with partners and sponsors.
Coaches and Trainers: Experienced esports professionals who will provide coaching and training services to individuals and teams. They will help gamers enhance their skills and prepare for competitive tournaments.
Technicians: Skilled technicians who will maintain and troubleshoot the gaming equipment and ensure uninterrupted gameplay experiences for our customers.
Event Coordinator: Responsible for organizing and managing regular tournaments, coordinating with local businesses and event organizers, and ensuring a seamless experience for participants.
Marketing and Sales Manager: In charge of creating and implementing marketing strategies, promoting the Mobile Esports Gaming Arena, securing sponsorship deals, and driving ticket sales.

Compensation for our employees will be competitive in order to attract top talent. Salaries will be based on market rates and the specific roles and responsibilities of each position. In addition to salaries, we will also offer performance-based incentives to motivate our team and ensure their dedication to providing an exceptional customer experience.

Our employees will play a vital role in our business operations, working closely together to deliver a unique entertainment experience for our customers. They will not only provide hands-on assistance during gaming sessions but also create a welcoming and inclusive environment for gamers of all ages. By offering expert guidance, coaching, and organizing exciting tournaments, our team will help foster a sense of community and camaraderie within the gaming community.

Use of Funds

The following table provides an overview of how the funds raised will be allocated:

The majority of the funds will be used for acquiring the fully-equipped mobile gaming arena, ensuring that we can deliver an exceptional gaming experience to our customers. Additionally, a significant portion will be allocated for state-of-the-art gaming consoles, high-end PCs, and immersive VR setups to provide the latest technology for gameplay. Hiring coaches and trainers will ensure that our customers have access to competitive training programs, and marketing initiatives will help us reach and attract our target audience.

Exit Strategy

Our long-term vision for the mobile esports gaming arena is to establish a strong presence in the industry and eventually position ourselves as an attractive acquisition target for larger gaming or entertainment companies. By consistently delivering high-quality gaming experiences and building a loyal customer base, we aim to attract the attention of potential acquirers who can benefit from our unique business model.

If an acquisition opportunity arises, we will carefully evaluate the terms and ensure that it aligns with our goals and values. This may involve negotiating a deal that allows us to continue contributing our expertise and passion to the mobile esports industry under the new ownership. Our primary objective during the exit process is to ensure a smooth transition for our customers, employees, and partners, while also maximizing the value of the business.

Alternatively, we may consider passing the business along to a capable family member or employee who shares our vision and is committed to the continued success of the mobile esports gaming arena. This succession plan would involve a thorough evaluation process to ensure that the chosen individual has the necessary skills, experience, and resources to maintain and grow the business.

Regardless of the exit strategy pursued, our focus will always be on maintaining the integrity and reputation of the mobile esports gaming arena, while ensuring that our customers and stakeholders are well taken care of throughout the transition process.

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Labour is planning a disastrous second Blairite revolution

A vote for Keir Starmer is not a vote for change, but one for technocratic failure and decline

The British state is costing more to deliver services less well. Radical change is desperately needed. How the system is reformed is one of few questions to which Sir Keir Starmer has an answer. He will methodically strip issues out of the political arena, and hand over decisions to unelected civil servants, quangos, and judges to create technocratic governance unimpeded by pesky debates between elected representatives.

For a preview of Starmer’s Britain, take a look at the ECHR case this week in which the Strasbourg Court ruled that Switzerland had violated human rights by not decarbonising quickly enough. What should be the preserve of democratic debate is now being absorbed by a legal-administrative elite accountable to no one.

At the heart of Labour’s plans is a second wave of quangos. Great British Energy will be set up and granted a remit to set energy policy. Education will see a new “National Curriculum Authority”, reinforced by “Skills England”.

Bureaucracy will balloon. Already the laundry list is endless: a single enforcement body for workers’ rights, nationwide Climate Export Hubs, an ironically-named “Office for Value for Money” . There is seemingly no challenge that Labour believes cannot be fixed with ever-more powerful arms-length bodies. Rachel Reeves intends to “hard-wire growth” with a new “fiscal lock” designed to give the OBR the final say on budgets set by the government. Decisions will not be made by elected politicians, but by these “experts” who subscribe to the economic orthodoxy. Whatever noises Starmer makes about “lowering taxes for working people”, their prescription will always be to raise taxes and grow the state.

Executive power is already seeping away from Ministers. Last October, when Steve Barclay, then Secretary of State for Health, ordered NHS Trusts to stop recruiting directly to dedicated EDI roles, the chair of NHS England appeared to reprimand him for daring to tell the NHS how to spend taxpayer money. What Labour propose means even less democratic oversight and accountability when, clearly, far more is needed. The NHS has failed to translate significant increases in doctor and nursing numbers, not to mention a £20 billion rise in health spending in real terms since before the pandemic, into more patients being treated.

Of course, Labour has nothing to fear from the quangos or officialdom that they wish to empower, because they are already ideologically aligned. They believe in racing at breakneck speed towards Net Zero, accept the supposed virtues of mass immigration without question, and recoil at our decision to leave the EU.

The proliferation of wokery through the civil service will spread. Labour will double-down on the Equality Act with a new Race Equality Act that will mandate ethnicity disparity reporting. Disparities in pay and referrals to disciplinary procedures may be used as definitive evidence of “systemic discrimination” in public bodies, warranting ever more EDI training classes and the employment of third party “EDI consultancies”, at the expense of the taxpayer and to the benefit of those who peddle divisive and false narratives about Britain’s inherent and unique racism and intolerance. As we saw with Labour-run Westminster Council this week, hiring practices risk pivoting from assessing merit to racial identity.

Starmer has even more radical plans for eroding Parliamentary sovereignty. Many of these were set out in Gordon Brown’s commission on “renewing our democracy”. The report suggests the creation of a new “Assembly of the Nations and the Regions” with powers to strike down legislation made in the Commons that does not adhere to a new Constitution full of positive rights. This act of constitutional vandalism would provide citizens with rights to every possible good thing regardless of practicality, with policymaking reduced to judicial reviews where judges and technocrats have final say.

It also includes a fresh round of devolution to Scotland, Wales, and Northern Ireland. This is premised, as New Labour’s devolution plan was nearly thirty years ago, on the grounds it will act as an antidote to separatism and enable better public services. But on both counts this experiment has already failed spectacularly. As the SNP has trashed the once world-leading Scottish education system, Welsh Labour has driven the local NHS into the ground. Both devolved governments have taken the lead in foolish initiatives such as 20mph speed limits. The more power is handed away from Westminster, the more fractured our nation becomes.

Starmer’s proposals are a direct continuation of New Labour’s constitutional changes to Britain between 1997 and 2010. If Labour is allowed to “rewire” Britain, whichever government follows it will find their control of the system has been diminished even further. A vote for Keir Starmer is not a vote for change. It is a vote to give up control.

The Rt Hon Robert Jenrick MP is a former immigration minister

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Conservative Party,
Keir Starmer,
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How to Start a Profitable Gaming Lounge Business [11 Steps]
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How To Create a Winning Mobile Esports Gaming Arena Business Plan
Welcome to our blog post on how to write a business plan for a mobile esports gaming arena! Esports has exploded in popularity in recent years, with the global industry expected to reach $1.8 billion in revenue by 2022. As the demand for immersive gaming experiences continues to rise, establishing a mobile gaming arena that brings the excitement of esports to different communities across the ...
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Mobile Esports Gaming Arena Business Plan
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Gaming Lounge Business Plan Template

Gaming Lounge Business Plan

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Sources of Funding for Gaming Lounge Businesses

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Executive Summary

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How to Start a Profitable Gaming Lounge Business [11 Steps]

Business Steps:

Are gaming lounge businesses profitable?

How does a gaming lounge business make money?

How to come up with a name for your gaming lounge business?

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List of software, tools and supplies needed to start a gaming lounge business:

How To Start A Virtual Reality Business

Blog overview

Virtual reality business ideas

The business potential of virtual reality

The 3 main types of VR businesses

Starting a virtual reality business

Writing a business plan

An executive summary

Overview and objectives

Market analysis

Company description

Competitive advantages

Financial projections

VR business plan resources

Register your business

Hiring a business attorney

Choose a location

Planning the financing

Costs incurred in setting up and running a VR business

Recurring expenses

Fundraising options for setting up a VR business

Self-financing

Fundraising from family and friends

Angel investors

Governmental financial assistance

Building your business premises

Decide what you want to contract out

Hire and train your staff

Set up a marketing plan, and launch your website

Starting an arena-based virtual reality business

Studying the competition

Why only businesses that are physically nearby?

Key aspects you should study

Selecting a premises

Key points to consider when selecting your premises

Create your content library

Acquire the VR gear

Some factors to consider when choosing your VR hardware

Hiring and training your staff

Operating VR equipment

Troubleshooting, and dealing with crisis situations

Cleaning and maintenance of the VR equipment

Any other functions that you opt not to outsource

Starting a VR product or services provider business

Ensuring you have the requisite skill set

Hiring competent staff

Choosing a location