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What is PowerPoint: A Comprehensive Guide for Beginners

What is PowerPoint? This blog provides the essence of PowerPoint, a versatile presentation software by Microsoft. Discover its features, uses, and the art of crafting compelling slideshows. Whether you're a student, professional, or simply curious, explore the power of PowerPoint and learn how to create impactful presentations effortlessly.

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According to Glassdoor , a PowerPoint designer's average salary in the UK is about £37,811 annually. In this blog, you will learn What is PowerPoint, its key features, its benefits, and how to use it, as well as learn some tips for creating effective presentations.   

Table of contents       

1)  What is PowerPoint?  

2)  Understanding the PowerPoint Interface  

3)  Key Features of PowerPoint 

4)  How to use PowerPoint to create a presentation? 

5)  Benefits of PowerPoint  

6)  Tips for Creating Effective PowerPoint Presentations 

7)  Conclusion      

What is PowerPoint?   

PowerPoint is a versatile and popular presentation software developed by Microsoft (MS). It is a part of the Microsoft Office Suite and offers various features and tools to create visually appealing and engaging presentations. MS PowerPoint allows users to combine text, graphics, multimedia elements, and animations to convey information effectively .   

Evolution of PowerPoint   

Understanding the PowerPoint Interface   

The PowerPoint interface provides a user-friendly environment for creating and editing presentations. Familiarising yourself with its essential components will help you navigate the software efficiently. Here's a breakdown of the MS PowerPoint interface:   

1)  Ribbon : The Ribbon is located at the top of the MS PowerPoint window and consists of multiple tabs, such as Home, Insert, Design, Transitions, and more.    

2) Slides pane : The Slides pane is on the left side of the PowerPoint window. It displays thumbnail images of your presentation slides, allowing you to navigate and rearrange them easily. You can add, delete, duplicate, or hide slides from this pane.   

3)   Notes pane : The Notes pane is located below the Slides pane. It provides space for adding speaker notes or additional information related to each slide.    

4)  Slide area : The Slide area occupies the central part of the PowerPoint window. It displays the selected slide, where you can add and arrange content such as text, images, charts, and multimedia elements .    

5)  Task panes : Task panes are additional panels on the PowerPoint window's right side. They offer various functionalities such as formatting options, slide layouts, animations, etc. Task panes can be opened or closed based on your specific needs.   

Understanding the MS PowerPoint interface will help you navigate the software effectively and make the most of its features. Whether you are creating slides, adding content, or applying formatting, having a good grasp of the interface ensures a smooth and productive experience .  

Key Features of PowerPoint  

When it comes to creating captivating and professional presentations, MS PowerPoint stands out as versatile and feature-rich software. Its array of tools and functionalities enables users to bring their imagination and ideas to life. Moreover, it also helps engage their audience effectively .    

1) Slide Templates : PowerPoint provides a collection of pre-designed templates that make it easy to create visually appealing slides.   

2)  Slide Master : The Slide Master feature allows users to define the overall layout, font styles, and colour scheme for the entire presentation .   

3)  Animations and transitions : PowerPoint offers various animation effects and slide transitions to add visual interest and captivate the audience .   

4)  Multimedia integration : Users can embed images, videos, and audio files directly into their presentations, enhancing the overall impact .   

5)   Collaboration tools : MS PowerPoint allows multiple users to work on a presentation simultaneously, making it ideal for team projects and remote collaboration .   

6) Presenter View : The Presenter View feature gives presenters access to speaker notes, a timer, and a preview of upcoming slides, enabling a seamless presentation experience .   

These features collectively contribute to PowerPoint's versatility and make it a powerful tool for developing engaging and impactful presentations.  

How to use PowerPoint to create a presentation?   

Creating a presentation in PowerPoint is a straightforward process. Whether it's simple animations or explainer videos learning H ow to use PowerPoint is an extremely valuable skill. Here's a step-by-step guide on how to create a presentation:   

1)  Launch PowerPoint and choose a template or start with a blank slide. 

2)  Add slides by clicking "New Slide" or using the shortcut key (Ctrl + M). 

3) Customise slide content by entering text and inserting visuals.  

4)  Rearrange slides for a logical flow by dragging them in the slide navigation pane.  

5)  Apply slide transitions for visual effects in the "Transitions" tab.  

6)  Add animations to objects in the "Animations" tab.  

7)  Preview your presentation by clicking "Slide Show".   

8)  Save your presentation and choose a format (.pptx or .pdf).  

9)  Share your presentation via email, cloud storage, or collaboration tools.   

By following these steps, you can create a well-structured and visually appealing presentation in Microsoft PowerPoint. Remember to keep your content concise, use engaging visuals, and practice your presentation skills to deliver an impactful presentation .   

Benefits of PowerPoint   

1) Visual appeal : Microsoft PowerPoint allows you to create visually appealing presentations with its wide range of design tools and features. You can use templates, themes, and customisable layouts to make your slides visually engaging and professional .   

2)  Easy to use : PowerPoint has a user-friendly interface, making it accessible to users of all levels. The intuitive tools and straightforward navigation make it easy to create, edit, and deliver presentations efficiently .   

3)   Flexibility : PowerPoint provides flexibility in terms of content creation. You can include various types of content, such as text, images, charts, graphs, videos, and audio files, to enhance your message and engage your audience effectively.   

4)   Organisation and structure : PowerPoint offers features to help you organise and structure your content. You can create multiple slides, use slide masters for consistent formatting, and arrange the sequence of slides to create a logical flow .   

5)  Presenter tools : PowerPoint includes built-in presenter tools that aid in delivering presentations smoothly. You can use presenter view to see your notes and upcoming slides while your audience sees only the presentation. Additionally, features like slide transitions and animations add visual interest and help you control the flow of information .   

6)  Collaboration and sharing : PowerPoint allows for easy collaboration and sharing of presentations. Several users can simultaneously work on the same presentation, making it convenient for team projects. You can also share your presentations via email, cloud storage, or online platforms, ensuring easy access for viewers .   

7)   Integration with other tools : PowerPoint can seamlessly integrate with other Microsoft Office applications, such as Word and Excel. You can import data and charts from Excel or copy and paste content between different Office applications, saving time and effort .  

8)   Presenter-audience interaction : PowerPoint provides features that facilitate interaction between the presenter and the audience. You can include interactive elements like hyperlinks, buttons, and quizzes to engage your audience and make your presentations more dynamic.   

9)   Portable and accessible : PowerPoint presentations can be saved in various formats, such as .pptx or .pdf, making them easily accessible on different devices. This portability allows you to deliver presentations on laptops, tablets, or even projectors without compatibility issues .   

10)  Time and effort savings : PowerPoint simplifies the process of creating presentations, saving you time and effort. The pre-designed templates, slide layouts, and formatting options enable you to create professional-looking presentations efficiently .   

Unleash your creativity to deliver captivating presentations that leave a lasting impact with our Microsoft PowerPoint Masterclass – Sign up now!   

Tips for Creating Effective PowerPoint Presentations   

1) Simplicity is key : Keep your slides clean and uncluttered. Use concise bullet points and simple visuals to convey your message effectively .   

2)  Visuals matter : Incorporate relevant, high-quality visuals such as images, charts, and diagrams to enhance understanding and engagement .   

3)  Limit text : Avoid overwhelming your audience with excessive text on slides. Use brief phrases or keywords to communicate key points .   

4)  Choose legible fonts : Opt for clear and readable fonts that are easy to read, even from a distance. Maintain consistency in font styles throughout your presentation .   

5)  Consistent design : Maintain a consistent design theme, including colours, fonts, and layout, to create a visually appealing and professional presentation.   

6)  Emphasise important points : Use visual hierarchy techniques, such as font size, colour, and formatting, to draw attention to essential information .   

7)  Use transitions and animations sparingly : Incorporate slide transitions and animations thoughtfully, focusing on enhancing content and transitions without distracting the audience .   

8)  S lide notes for guidance : Utilise the slide notes feature to include additional details, explanations, or reminders for a well-prepared and confident presentation.   

9)  Practice and time yourself : Rehearse your presentation to ensure smooth delivery and stay within the allocated time. Practice helps you refine your content and delivery.   

10)  Engage the audience : Encourage audience participation through interactive elements, questions, or discussions to foster engagement and make your presentation more memorable.   

By implementing these tips, you can create effective MS PowerPoint presentations that capture attention, communicate information clearly, and engage your audience effectively.  

Conclusion      

We hope this blog has helped you understand What is PowerPoint and how it can help you. It offers powerful features with a user-friendly interface for creating visually appealing presentations. With its tools for organising information, incorporating text and visuals, and delivering impactful content, PowerPoint is a valuable tool for beginners to communicate their ideas effectively .   

Master the art of effective communication and productivity and unlock your potential with our comprehensive Microsoft Office Training – Sign up now!  

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What Is a Digital Presentation & How to Get Good At It

Learn the basics of presentation decks and how to create one. Explore examples and tips to make your own deck more effective and engaging.

Dominika Krukowska

16 minute read

Short answer

What is a presentation.

A presentation is a slide-based visual storytelling aid. It’s used for transferring information and emotion to an audience with visual, vocal, and textual communication.

The purpose of a presentation is to help the audience understand a subject matter. Presentations are used in business, academics, and entertainment. They can be made in PowerPoint, PDF, or webpage format.

Why people hate presentations (including yours)

Have you ever sat through a digital presentation that felt like it was dragging on forever? Or worse, have you been the one giving the presentation when people’s eyes glazed over?

This feeling of agonizing boredom is called Death by PowerPoint, and it means losing your audience's attention. They won't remember anything you said, and probably couldn't care less.

I’m going to show you how to never again suffer from Death by PowerPoint by avoiding the common PowerPoint pitfalls, immediately engage your audience, capture their interest, and make them care.

Let's dive in!

What is the main purpose of a presentation?

The purpose of a presentation is to communicate information or ideas to an audience in a clear and effective manner. The reasons for making a presentation can be to inform, persuade, motivate, educate, entertain, or simply share knowledge or experiences.

The goal of a presentation can be to help your audience understand complex concepts, make informed decisions, or take action based on the information you present.

In business settings, presentations are often used to pitch products or services, report on progress or performance, or make recommendations to stakeholders.

What are the 2 main types of presentations?

When it comes to creating a presentation, there are 2 primary types: (1) speech presentations and (2) digital presentations (made for reading). There are key takeaways for nailing each presentation type. Take note of them if you intend to get good at both.

Reading presentations

Speech presentations

Digital presentations (Reading presentations)

Digital presentations, on the other hand, are presentations that the audience can access on their own computer or phone without the presenter being physically present. These presentations require a different set of skills and techniques to keep the audience engaged.

Essentials for improving your digital presentations:

• Written clarity is critical: Since your audience will be reading your presentation, it's essential to keep your content clear and concise. Say more with less.
• Show, don't tell: Use supporting visuals to help illustrate your points and make your presentation more engaging.
• Animation and annotation: Use animations and annotations to direct your audience's attention to the right place at the right time, keeping them engaged throughout. there are plenty of free animation software to help you create these.
• Personalization: Make your audience feel like you're speaking directly to them by personalizing your presentation. Use inclusive language and address their pain points, needs, and interests.

Speech presentations (Face to face)

Speech presentations are the classic type of presentation where a speaker presents to an audience in person. These presentations are usually given at conferences or meetings, and can now also take place virtually through platforms like Zoom, Google Meet, or Skype.

Essentials for improving your speech presentations:

• Less written, more spoken: Speech presentations are all about the spoken word, so it's crucial to avoid cramming too much text onto your slides. Focus on speaking to your audience instead.
• Body language and voice: In a speech presentation, your body language and tone of voice are essential to engaging your audience. Use humor, sarcasm, or suspense to keep your listeners interested.
• Rapport: Making eye contact and using real-time communication can help you build rapport with your audience and make them feel involved in your presentation.

What are the main types of digital presentations?

Digital presentations come in all shapes and sizes, but understanding the main types can help you choose the right format for your message.

Business presentations

Marketing presentations, sales presentations, education and training presentations, personal presentations.

Education & training

Business presentations are used for showcasing company performance updates, introducing new products or services, discussing future plans with clients and partners, or briefing investors.

Whether it's an internal meeting or an external one with stakeholders, business presentations are all about delivering a clear and compelling message that drives the company forward.

Marketing presentations are visual decks used to present your target audience, marketing strategies, and campaign outcomes to prospective clients, ad agencies, or stakeholders.

Sales presentations are decks that contain details about the features, pricing, and main benefits of your offering, and are used during in-person meetings or online sales calls. They’re designed to help sales reps close deals or land new clients.

Education and training presentations are slide decks designed to teach new concepts and best practices to a variety of audiences, including students, employees, or clients.

A personal presentation is used during networking events, business conferences, or public speaking engagements. It’s used to share your key accomplishments and demonstrate your passion and the main values you stand for.

What makes a good presentation?

A good presentation captivates by establishing trust, engaging the audience with interactive elements, and weaving data into an enthralling narrative that sparks emotions and inspires, leaving a lasting impact.

There are 3 things any good presentation must do:

1. Establish trust and credibility

Without your audience trusting you and your authority you will never get them to listen. And to really listen, some say, they have to like you.

To establish yourself as a credible source of information, use relevant visuals, stories, and examples that showcase your expertise and experience, earning the trust of your audience.

2. Interact with the audience

Static PowerPoint slides are no longer enough to engage anyone. Presentations need to be informative but also entertaining.

Therefore, incorporating interactive elements into your presentations like animations, videos, calculators, quizzes , polls, and live infographics is now essential to grab attention and keep your audience engaged start-to-finish .

3. Tell a good story

When it comes to digital presentations, it's not just about the information you share, but how you share it. That's where storytelling comes in! It's all about weaving a relatable narrative that resonates with your viewers, leaving them eager for more.

By blending your data and facts into an enthralling tale, you're not only dishing out knowledge but also sparking emotions and inspiration. It's a game-changer for grabbing your audience's attention and getting your message across effectively.example

How to create a good digital presentation?

To create a great digital presentation, you need to think beyond the slides and consider the experience you want your audience to have.

Think of your presentation as a journey that takes your audience from point A to point B - you need to ensure that every step of the way is memorable and captivating.

When creating a digital presentation, there's more to it than just putting together a few slides.

You can make it real-pretty, but to make it truly effective you need to have a clear understanding of where you want to take your audience, and tailor your content accordingly.

Good presentation example

This example shows how interactive content can make a presentation that pulls you in and makes you feel part of the journey.

What should a presentation include?

Most decks contain the following 3 elements:

• Introduction (the objectives and agenda of your presentation)
• Main body (key talking points that you want to cover)
• Conclusion (followed by a single, actionable call to action)

The specific outline of your presentation will depend on your particular use case.

Check out our dedicated guides for particular business presentations:

• What to Include in a Pitch Deck (Slides 99% of Investors Want)
• 7 elements of a great sales deck structure
• What should a one-pager include?
• What does a marketing deck include?

How to start and how to end a presentation?

Start your presentation with a strong hook that captures your audience's attention and makes them interested in what you have to say.

You can end your presentation with a thank you slide, but that would be too bad. For your words to carry beyond the last slide you’ll need to give your audience the next step.

And so, you should end your presentation with a singular, clear call to action that inspires your audience to follow through on your message.

What are the essential building blocks of a successful presentation?

Almost everyone nowadays makes beautiful presentations. But that’s not enough to make them successful.

5 key elements that every successful presentation includes:

1. Compelling (human) story: Your presentation should tell a story that connects with your audience on a personal and emotional level, making your message relatable and memorable.

Here are 5 quick storytelling tips to deliver engaging presentations:

2. Clear structure: A clear structure helps your audience follow along and understand the flow of your presentation. This can be chronological, sequential, before-after, problem-solution-resolution, or any other simple and easy-to-follow structure.

3. Problem and solution: Your presentation should address a problem that your audience faces and offer a solution that your product or service can provide.

4. Actionable takeaways: Your presentation should leave your audience with actionable steps or insights that they can use to apply the information you've presented.

5. Supporting visuals (product demo) and data visualization (graphs, charts, and infographics): Using visuals to support your presentation can reinforce your message and help your audience retain the information you presented.

6 biggest mistakes to avoid when creating a presentation

It’s easy to forget that the presentation is for your audience rather than for you. You may want to tell them everything from A to Z, but they may only want to know ABC.

It’s even easier to take for granted that the things you understand are clear to others. But for them, these things are horribly complex (look up the curse of knowledge).

1. Using too much text: Overloading your slides with text can cause your audience to lose interest and detract from your main points. Keep your text to a minimum and use visuals to reinforce your key takeaways.

2. Going too much into detail: attention is a limited resource so you can’t fit everything in a single presentation. Tell your audience only what they really want (and need) to know. Avoid any technical details or complex jargon that does not contribute to the core of your message.

3. Neglecting interactivity: Failing to include interactive elements can cause your audience to disengage. Use polls, quizzes, and other interactive tools, including email newsletter software , to keep your audience engaged.

4. Ignoring the power of storytelling: Telling a compelling story is critical to capturing your audience's attention and leaving a lasting impression. Use relatable stories and examples that support your key points.

5. Poor use of visuals: Using low-quality visuals, irrelevant images, or poorly designed charts and graphs can detract from your presentation and cause confusion. Use high-quality visuals that reinforce your key ideas and are easy to understand.

6. Lack of personalization: If you don’t tailor your presentation to your audience's needs, interests, and level of understanding, your message will fall flat. Make sure to consider your audience's perspective and adjust your deck accordingly.

You don't want your presentation to end up looking like this:

How to design a presentation?

Designing a presentation is a bit like decorating a cake - you want it to be visually appealing but also yummy to consume. You want it to leave your audience with a taste for more rather than a bad taste in their mouth.

Lucky for you there are practical steps for designing a presentation that truly wows your audience every time. There's also a more practical presentation maker for this than PowerPoint. You can use it to get much more engaging presntations.

Practical presentation design tips:

1. Choose a color scheme: Just like choosing the perfect icing color for your cake, selecting a color scheme that complements your brand can make your presentation feel more coherent. Or, if you’re pitching to a client, you can use their brand colors instead in order to impress them.

2. Use high-quality images: Using high-quality images is like adding a layer of delicious, rich frosting to your cake. It makes your presentation more visually interesting and helps support your key message.

3. Use consistent fonts: Using consistent fonts throughout your presentation can make it easier to read. Stick to two or three fonts that complement each other and use them consistently.

4. Incorporate visual aids: Visual aids like colorful sprinkles and creative cake toppers can take your cake to the next level. Similarly, graphs, charts, and infographics can help break text patterns and, therefore, make your presentation more memorable.

Check out our use-ready slide design with every type of slide you can think of designed according to our tips and best practices.

Where to find presentation templates?

Scouring the web for presentation templates can be a bit like looking for a needle in a haystack - it's time-consuming, frustrating, and can leave you feeling a bit lost. Most designs available look dull and samey, and are not optimized for engagement.

But don't worry, we've got you covered! Here are the best interactive presentation templates for different use cases:

Choose template by:

What tools to use to create presentations?

Unfortunately, there's no one-size-fits-all tool for creating a digital presentation. And with so many presentation tools out there, it can be hard to know where to start looking.

That’s why we've done the research for you - check out our article rounding up the best presentation software to pick the right one for your needs!

And, if you want to learn more about creating effective digital presentations, check out these posts:

• How to Make Effective & Impactful Presentations (12 Steps)
• How to Make a Multimedia Presentation (5 Easy Steps)

How to give a presentation?

Giving a presentation can be intimidating, but it's an excellent opportunity to showcase your knowledge and expertise. To deliver a successful presentation, you need to focus on engaging your audience, keeping their attention, and providing valuable information.

9 tips to help you give a memorable presentation:

1. Start with a strong hook

A strong opening is crucial to grab your audience's attention and pique their interest. Begin with a bold statement, a surprising fact, or a personal anecdote that relates to the topic of your presentation. This will immediately grab the audience's attention and make them want to listen to what you have to say.

2. Make your objectives and agenda clear

Engage your audience right from the start by letting them know what's in store for them. Outlining your objectives and agenda early on will keep your audience focused and ensure that they don't miss out on any crucial information. Let them know why it's important to pay attention to your presentation and what they can expect to learn from it. By doing this, you'll build anticipation and get them excited about what's to come!

3. Leverage storytelling

People love stories, and they are an effective way to connect with your audience. Use anecdotes, metaphors, and examples to illustrate your points and make your presentation more relatable. This will help the audience understand the concepts you're presenting and retain the information up to 60-70% better .

4. Ask questions, use humor, give simple directions that prove a point

Engage your audience by asking questions, using humor, and giving them simple tasks to perform that illustrate your point. This will keep their attention and make the presentation more interactive.

5. Direct the audience's attention

Use a pointer or built-in animation to draw the audience's attention to critical information. This will help them focus on what you're saying and avoid distractions.

6. Work on the delivery

Speak slowly and clearly, use positive language, and avoid reading from notes as much as possible. Use humor and engage with your audience to make the presentation more enjoyable. Ensure your body language is confident and relaxed, and maintain eye contact with your audience.

7. Add interactive elements

Incorporate interactive elements like polls, quizzes, or surveys to involve your audience and gather valuable feedback. This will make your presentation more engaging and ensure your audience retains the information presented.

8. Close with a CTA

End your presentation with a strong call to action (CTA). Inspire your audience to take the next step, whether it's signing up for a newsletter, buying a product, or visiting your website. Make it clear what you want your audience to do after the presentation.

9. Leave time for a Q&A session

Finally, leave ample time for a Q&A session. This will allow your audience to clarify any doubts and ask questions. It's also an excellent opportunity for you to engage with your audience and get valuable feedback on your presentation.

Create amazing digital presentations from templates

Creating a digital presentation that grabs your audience's attention and drives results may feel like a daunting task.

After all, a strong digital presentation can be the difference between leaving a lasting impression on your audience or falling flat and losing their attention.

It's like trying to teach a class without proper preparation - you're not giving your knowledge and expertise a chance to shine, and your audience might not retain the information you're presenting.

To make things easier, try using our customizable digital presentation templates that will help you create an engaging and impactful digital presentation in no time!

Where can I see examples of good presentations?

If you’re looking for real-life examples that drove results for other companies from different industry sectors, check out highly effective presentation examples by our clients .

Alternatively, if you want to see the best presentation examples that you can replicate to create your own, here are our dedicated guides:

• 10 Perfect Presentation Examples That Win Over Anyone
• 9 Unique Sales Deck Examples that Outsell the Rest
• 10 Top Pitch Deck Examples to Inspire Your Fundraising Efforts
• Top Product Presentation Examples That Wow Everyone
• Marketing Deck: What It Is & How to Make It Win (Examples)
• 6 Elevator Pitch Examples for Any Scenario (Ready for Use)

Where can I find good presentation templates?

If you’re looking for snazzy presentation templates, Storydoc should be your go-to place. We offer a fantastic selection of visually stunning designs to make your digital presentation pop.

All components have been designed with best practices in mind and optimized for engagement. Thanks to the built-in analytics panel, you can also check how your presentations perform in real-time.

Click on any of these categories to see the best presentation templates for your specific use case:

• One-pager templates
• Sales deck templates
• Pitch deck templates
• Business proposal deck templates
• Marketing decks templates
• Case studies templates
• Report templates
• White paper templates

What are common types of business presentations?

The most common types of business presentations are:

• Sales decks
• Pitch decks
• Business proposal decks
• Marketing decks
• Case studies

Is a presentation the same as a slideshow?

Technically, a slideshow is a type of presentation, but not all presentations are slideshows.

A presentation can take many different forms, from a speech to a product demonstration, and can use various tools, including slideshows, to deliver the message. So while a slideshow is certainly a popular choice for presentations, it's not the only option out there.

What is death by PowerPoint?

Death by PowerPoint is the phenomenon of boring, uninspired, and ineffective presentations that use an overabundance of bullet points, text-heavy slides, and monotonous delivery. It's a surefire way to put your audience to sleep and leave them counting down the minutes until your presentation is over.

To avoid death by PowerPoint, aim to create presentations that are visually engaging, incorporate storytelling, and use multimedia elements like images, videos, and interactive features. Remember, a presentation should be a tool to enhance your message, not a crutch to lean on.

What are common types of presentation delivery formats?

There are 5 popular types of presentation delivery formats to choose from:

• Powerpoint: A classic choice, PowerPoint offers a range of design and animation options to create static slide-based presentations.
• Google Slides : As a cloud-based tool, Google Slides makes it easy to collaborate with others in real-time. It's an excellent option for static team presentations and remote work situations.
• Keynote : Exclusive to Apple devices, Keynote is known for its sleek and elegant design options. It's an ideal choice for visually appealing presentations on Mac or iOS devices.
• PDF: For a simple, static, and easily shareable format, PDF presentations are a reliable option. They ensure consistent formatting across different devices and platforms.
• Storydoc : Taking presentations to the next level, Storydoc provides immersive and interactive templates that are sure to captivate your audience and leave a lasting impression.

What are common types of presentation speech formats?

There are 4 common types of presentation delivery formats:

• Memorized: In a memorized delivery, the presenter memorizes the entire presentation word-for-word and delivers it without notes. This format can be effective for short presentations or speeches but can be challenging to execute for longer presentations.
• Manuscript: In a manuscript delivery, the presenter reads from a written script or teleprompter. This format is great for delivering complex or technical information but can come across as less engaging.
• Impromptu: In an impromptu delivery, the presenter delivers a presentation without prior preparation or planning. This format is often used in situations like interviews or meetings and requires quick thinking and adaptability.
• Extemporaneous: In an extemporaneous delivery, the presenter delivers a presentation using notes or an outline, but not a fully scripted presentation. This format allows for flexibility and engagement with the audience while still maintaining structure.

Why is a presentation important for my business?

Here are the main reasons why presentations are essential for your business:

• Be the expert: Presentations provide a platform to showcase your expertise and share your unique perspectives with your audience, establishing you as a thought leader in your industry.
• Build connections: Presentations provide an opportunity to connect with your audience, building relationships that can lead to future business opportunities.
• Leave a lasting impression: An engaging and memorable presentation can leave a lasting impact on your audience, increasing brand awareness and improving message retention.
• Achieve your goals: Presentations can be used to achieve business goals, from generating leads to securing funding or closing deals.

How to measure the effectiveness of a presentation?

Measuring the effectiveness of a presentation is crucial to ensure it hits the mark with your audience and achieves its goals. Here are some ways to measure the effectiveness of a presentation:

Ask for feedback: Don't be afraid to ask your audience for feedback after the presentation, either through surveys or live feedback. This feedback can provide valuable insights into what worked well and what could be improved, helping you refine your approach for future presentations.

Monitor engagement: Keep a pulse on engagement metrics such as views, shares, or the average reading time if the presentation is delivered online. These metrics can give you a sense of the level of interest generated by the presentation and which parts resonated with your audience. Our own presentation maker comes with built-in analytics tracking and reporting .

Track business outcomes: If your presentation is designed to drive business results, track metrics such as lead generation, sales, or conversion rates to assess its effectiveness in achieving these goals.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Customizing PowerPoint Presentations

Where to find powerpoint, how to use powerpoint, collaborating with powerpoint, powerpoint competitors, what to know.

• PowerPoint is a standalone program, a subscription service, a website, and a mobile app.
• Use PowerPoint by creating and customizing presentations with text, images, and other graphics.
• PowerPoint is the most popular presentation software, but Google Slides and Apple Keynote are popular, too.

Microsoft PowerPoint creates slideshows suitable for projectors or big-screen TVs. Usually, a presenter speaks to the audience and uses the PowerPoint presentation to hold the listeners' attention and add visual information. However, some presentations are created and recorded to provide a digital-only experience. This article addresses PowerPoint 2019 and 2016, PowerPoint for Microsoft 365, PowerPoint 2016, and PowerPoint Online.

PowerPoint presentations output to photo albums—complete with music or narrations—shareable on CDs, DVDs, or flash drives. The software supports charts, images, and org charts. Make your presentation into a web page for emailing purposes or as a promotion displayed on your company's website.

It is easy to customize presentations with your company logo and dazzle your audience by using one of the many design templates that come with the program. Many more free add-ins and templates are available online from Microsoft and other websites. In addition to an on-screen slideshow, PowerPoint features printing options that allow the presenter to provide handouts and outlines for the audience and notes pages for the speaker to refer to during the presentation.

PowerPoint is part of the Microsoft Office package and is also available as:

• A standalone program for Windows computers and Macs
• Part of a Microsoft 365 subscription
• PowerPoint Online
• PowerPoint apps for Android and iOS mobile devices

PowerPoint comes with many templates that set the tone of a presentation—from casual to formal to off-the-wall.

Select a template and replace the placeholder text and images with your own to customize the presentation. Add additional slides in the same template format as you need them and add text, images, and graphics. As you learn, add special effects, transitions between slides, music, charts, and animations —all these features are built into the software—to enrich the experience for the audience.

A group can use PowerPoint to collaborate on a presentation.

In this case, the presentation is saved online on Microsoft OneDrive , OneDrive for Business, or SharePoint. Send your collaborators or co-workers a link to the PowerPoint file and assign them either viewing or editing permissions when you're ready to share. Comments on the presentation are visible to all the collaborators.

If you use the free PowerPoint Online, work and collaborate using your favorite desktop browser. You and your team can work on the same presentation at the same time from anywhere. You need a Microsoft account.

PowerPoint is by far the most popular  presentation software program available. Approximately 30 million presentations are created daily in the software. Although it has several competitors, they lack the familiarity and global reach of PowerPoint. Apple's Keynote software is similar, and ships free on all Macs, but it has only a small share of the presentation software user base.

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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How to Make a Presentation on a Computer: Effective Guide

In our work or study, we often need a presentation to make a report, prepare a speech, present a task as completed, even to present ourselves favorably for a CV or portfolio. If you struggle with creating presentations or want to clarify or delve into some aspect of the presentation making process, then our instruction article on how to make a presentation on a computer will help to answer the main questions: What to start with? What a presentation must include? What software may be used? Where to find inspiration, cool examples and lifehacks?

Getting prepared: What to consider?

We have collected the best tips in our detailed guide on how to make a presentations more professionally so that they achieve their goals. But what do you need to consider at the very beginning?

Before opening your presentation program and adding a new slide, it’s important to answer questions that will define the composition, structure and style of your future presentation. Let’s discuss them one by one.

• What is your presentation for? Here, elaborate for yourself on why you are creating the presentation, what its purpose is, what you want to change by these words or slides. Perhaps, this is the main question to ask in order to define your subsequent work.
• Who is this presentation for? A lot of depends on who will see your presentation, the presentation’s structural logic, the arguments to be used and the graphic style. Before preparing the presentation, define who you viewers will be and what they expect to see on your slides.
• How are you going to present? You also need to realize what is going to happen with the presentation after you finish the last slide: Will you distribute it by email and wait for a reply or will you present in person? That influences the amount of text on slides, the design and your preparation.
• Are there host or client requirements for the presentation? An important point that is often forgotten. Before making a presentation, inquire what the required format is, if there are restrictions for slides or a fixed structure, how long the presentation shall take, and other organizational issues. If you check for it in advance, you will have time to comply and will be confident about your material.

Presentation ideas and important notes can be conveniently gathered in  Miro  or other similar services

Basic components of a presentation

Having answered the questions above, you can proceed to the presentation preparation itself. And if you have already clicked ‘New Slide’, please wait. Don’t hurry. We have cool lifehacks for you to facilitate you further work. Let’s start with discussing the basic components of any presentation.

Structure of a presentation

Nice presentations are not created spontaneously. Talks by TED speakers are a huge work that is prepared and perfected long before they come on stage. The resulting simplicity, irony and fascination of presentations by professionals of such level are achieved owing to the perfected structure – the control of the listeners’ attention is exercised naturally and consistently. So, what do you need to elaborate to be listened to with the same fascination? 1. Basic problem What do you talk about in your presentation, i.e. , what pain, problem, statement? It is important to describe in a literally single sentence the specific problem you’re going to talk about and call to solve, so that a person who has attended or read your presentation would get solid understanding. 2. Plan of the presentation Now, compile a plan for your presentation – anything that can be used as a framework for your argumentation and scenario, you may even us the approach taught to us back in school at literature classes: exposition, developments, climax, resolution. First, define the major sections, then elaborate on your statements within each section. The beginning of your presentation is the entry point for your story and problem, here you can have an introduction and describe the subject briefly. The last slide is good for the speaker’s contact details, main idea, acknowledgements or emotional conclusion. 3. Arguments To have the audience dive into the problem and come to the decision, idea or conclusion that you need, you have to carefully choose your arguments for every item on your plan. Appropriate arguments would be facts from studies, various projects, quotes, opinions by experts, case studies (as experienced by you or other people involved). Visualized data would work well here, since it’s always easier to comprehend — as well as speaker’s experience or stories that are relatable to anyone. This helps put the audience in the particular context.

Lifehack 1: Barbara Minto Pyramid The Minto pyramid principle  is an argumentation system invented by Barbara Minto from McKinsey. This system is based on a strict principle: We structure our points in the form of a pyramid and move from the basic idea, issue or problem to arguments, stating conclusions in the end of each group of arguments. This versatile approach helps structure either compelling short meetings or full-featured addresses.

Lifehack 2: Put your plan on paper Researches and empirical observations show that information on physical media is easier comprehended and structured by our brain. This also matters when you think of how to make a presentation more engaging. In the process of coming up with the plan and arguments, it’s usually easier and more efficient to deal with paper: you strike through, draw, arrange sheets in a different order and experiment — electronic environment will not pressure you to promptly compose a slide layout and perfect design, so the process will move faster.

The preparation of the text for a presentation on business or studying issues depends on your chosen purpose, as discussed above, and whether you are going to present in person or the presentation is for reading only.

• If your presentation is for reading only: It is important here to have your ideas understood as accurately and correctly as possible. Therefore, work on your arguments and information visualization – diagrams, hyperlinks to supplemental materials, clearly structured text, fully covering the presentation’s subject and problem — this is what a good presentation for reading must have. Depending on the situation, such presentation may be built from a report, your portfolio, or a completed task. 2.  If you are to present in person:  You have 2 tools at your disposal: the text on your slides, and your speech. The basic rule is that they shall differ and not duplicate each other. Otherwise, the audience will not appreciate your work at all and will lose their focus at the 3 rd slide already. The text in the presentation should better be shortened and in separate statements, emphasizing only main points, while the conclusions and some details should be spoken out. It is most convenient to prepare it when you already have at least draft presentation – try to tell it in usual and simple words on a voice recorder. A couple of such rehearsals will help to get rid of excessive words, phrases and terms that would be challenging for you to articulate during your speech.

Visual design

The finishing touch for every presentation is its visual design. It is the design of slides that helps us hold and control the viewers’ attention, and it’s also what may put off a person and provoke mistrust. How to make a presentation look nice and sound? The points below will help with that:

Colors Choose several, like 2 or 3, harmonious colors. Typically, these are the background color, the body text color and the color for accents in headers and graphics. You can pick cool combinations with the help of some tool like  Paletton.com ,  ColorPalettes .  Example selection of a three-color scheme for a presentation

Fonts You shouldn’t overdo the fonts, too — better limit them to 1 or 2, one for body and one for headers or accents. Pick fonts that are easy to read, like Century Gothic, Muller, Roboto, Monserrat, Oswald. Even a single font might be enough, if it has various variations: Bold, Italic, Regular, and their combinations. It can help emphasize your main points and form easy-to-read text blocks.

 Google’s font selection service

Images Cool pictures in your created presentation help convey the main idea without words, create a bright visual image that will highlight your arguments. To find quality images, use stocks ( e.g. , pexels.com ,  unsplash.com ) or specialized services, like  Popsters : if you authorize in Flickr on it, you can search for the most popular images by key queries that suit you (make sure to check the license to use).

Graphics Data visualization is the power of a presentation. Anything that can be presented visually is better to form into visual elements rather than text. To find cool templates and blanks for diagrams and plots, also use specialized services and stocks, such as Freepik ,  flaticon.com . 

How to make your presentation look pretty

The design and formatting of presentations, as we have already found out, are a complex subject where a lot can be perceived subjectively. To avoid such an approach, assume that design has to solve a certain problem, for example, to effectively and simply get your ideas across to the listeners. The following principles may also help you throughout all the steps of presentation creation:

• Express yourself briefly and point by point The clearer is your thought from a slide, the better. Try to remove excessive phrases and words at all, read it out loud to check that no meaning is lost. And, of course, add new slides, use bigger font sizes and, if necessary and the number of slides is not limited by the requirements, you shouldn’t try to fit everything in one slide.
• Don’t be afraid to use a template If you have little time to prepare or you are not confident in your skills, take a presentation template and focus on working out the structure and text. Thus, you will get much more detailed and quality result. However, there’s always a chance that your template was already used by someone, so, if possible, you should customize it or work on the design by yourself.
• Less is better This principle is applicable to texts, images, fonts and colors in presentations. A frequent mistake made by beginners when creating slides is to use all at once. Remember that your best beginner’s kit to help create a really stylish presentation is point-by-point narration, few same-style quality illustrations, 2 fonts and 2 to 3 colors at most.

Presentation services and software

Presentation preparation and formatting is quite a common task, which is often has to be done in a wide variety of areas. A lot of services have been developed to facilitate this task, so we are going to discuss the major ones below. They offer a convenient and simple way of creating a presentation on your computer.

PowerPoint This is, perhaps, the best-known presentation software, from the Microsoft Office suit. Therefore, it is quite natural to have a desire to know the features of how to make a presentation in PowerPoint. PowerPoint’s advantages include wide functionality, clear and user-friendly interface; newer versions, starting 2019, also use automatic tips and settings that make your work easier, for example, accelerate alignment to grid. It is distributed on a paid basis, however there’s a 1-month trial version available.

 PowerPoint’s initial interface

Lifehack:  Check with the organization where you work or study, if they have Microsoft Office subscription available for their employees/students — quite possibly, they have.

Google Slides Google’s cloud presentations for teamwork — a convenient platform for those who work on a project in team or remotely. Google Slides has a simple interface, which is clear and easy to learn from scratch, however the set of fonts, transitions and visual elements is limited.

Keynote A standard presentation application by Apple. It offers simple and clear basic functionality similar to Google Slides. One disadvantage is platform restriction, so you’ll have to convert you presentation to PDF or PPTX to be able to open it in another program.

Canva An online platform for slide preparation with a large set of various templates that are suitable for both work and study. There are paid functions but the free functionality and set of templates are sufficient to make a nice presentation.

Prezi A website for creating animated presentations with many transitions and animation effects. It offers clear functionality and possibility to work online. Drawbacks include controversial perception that may be caused by continuous animation, the necessity to present information very briefly, limited visualization capabilities.

Where to find useful materials and inspiration?

To make your presentation interesting and engaging, your visual experience also matters, as well as the ability to quickly find a certain useful tool, get a tip or advice. We have collected for you several recommendations on where to get those.

TikTok and Instagram Social media have long become not just a place for likes and pictures but a real tool for education. The format of quick educational videos and posts more and more rapidly takes over these platforms, so TikTok and Instagram now already have many cool accounts with useful tricks, analyses, secrets and tools that are helpful in creating presentations. On TikTok, for example, this is  @Thatrelatablestudent  talking on how to quickly create stylish slides, useful services and lifehacks for presentation structuring, colors and fonts; and on Instagram —  @deardatapostbox  with her selections of tools, simple and bright ways to visualize table and data.

Accounts on presentation creation:  @Thatrelatablestudent  and  @Nandovtwork

Slideshare The best-known presentation hosting  website  — you can find here presentations on very different subjects, from TED talks to educational materials and portfolios. It is useful to follow companies who are particularly specialized in presentations, to draw ideas, experience and inspiration.

Behance A website  for designers that exhibits a lot of graphic works and illustrations from all over the world. It helps to develop your visual experience, find trends and ideas for presentations and interior designs.

Pinterest Perhaps, the best-known  platform  for inspiration. If you use a search query associated with presentations and design, you can get nice selections on various subjects, find illustrations, get inspiration from examples of working with fonts and prepare a mood board for your presentation.

Slide Bank by Bonnie & Slide The bank of free slides  from the Bonnie&Slide Presentations Academy will help to find specific sample slides for numerous topics, check what similar tasks others solved in presentations, and get inspired to create effective and bright works.

Creating a nice presentation for your study, work or public talk seems an uneasy task at first glance. However, constant training, use of advices and lifehacks will provide you with the needed experience. So, now that you have all the knowledge on how to make a presentation interesting and engaging, it's time to start with the very first step. Try, experiment, present – and we’re sure you’ll be able to make cool and effective presentations on any subject.

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• Slidesgo School
• PowerPoint Tutorials

What is PowerPoint and what it is used for

Who has never used a PowerPoint template as visual support for their presentation? However, do we really know what it is and what it is used for?

Although it may be clear to us, answering this question clearly and concisely is not so easy, so Slidesgo has decided to tell you today what PowerPoint is and what it is used for so that you will never have doubts again and everything will be crystal clear.

PowerPoint is a program that belongs to the Microsoft Office suite along with other famous software such as the Word processor or the Excel spreadsheet. It is very likely that you have heard of or even used all of them, but without being completely clear about what they are and what they are for. Let's answer these questions!

What is PowerPoint: Definition

What is powerpoint used for, what is a slide in powerpoint.

As we have mentioned, PowerPoint is, in short, software for editing presentations. Through slides (don't worry, now we are going to talk about them too) you can present the content you want adapting it to your liking.

The editing procedure is simple: either create a new presentation from scratch or modify a previously created template, such as those available in Slidesgo .

There is no limit to creating a PowerPoint template: you can use and edit images, text, music, add animations, and much more. Being creative with PowerPoint is very easy, as the design options are practically endless. If you have doubts about what you can do in PowerPoint and how at Slidesgo School we have a whole section dedicated to PowerPoint tutorials .

So, what do you need to create a PowerPoint presentation? Well, two things. A subscription to the Microsoft Office suite, which will allow you to use their other products and even combine them with your presentations, and, above all, a desire to let your imagination run wild!

We already know what it is, now let's see what it's for so you can start editing and creating your presentations.

In short, PowerPoint is visual support. The information is usually clearer when the speech is accompanied by a visual tool , whether it is an image, a video, or in this case, everything collected in a presentation. 

The two areas in which PowerPoint excels are business and also education , although it can be very useful in any field or subject. You can use, for example, a PowerPoint as a visual aid in the presentation of a marketing plan to capture the attention of the audience or to teach a lesson on history .

Apart from attracting the attention of the listener, PowerPoint allows you to summarize concepts and highlight the information that you believe has priority in your speech.

All right, we are moving up a level. The next question is an "A" question: what is a PowerPoint slide? If you don't know, don't worry, we will tell you in detail.

Slides are the units that make up your presentation. These are the ones you are going to edit and where you are going to add your content. You can add everything previously mentioned: text, tables, charts, graphs, images, videos, you can animate them for transition, change the background, and much more.

And this is the end of the lesson. We hope you found it useful and that it will be a help when you are editing in PowerPoint. If you want to know more about this tool, you can read this article from Slidesgo School about the advantages of Google Slides and PowerPoint .

Do you find this article useful?

Related tutorials.

How to Download Google Slides Templates

When preparing a presentation, many people start panicking because they realize how much time it will take to edit each and every slide. Creating them from scratch, filling them in, looking for pictures, moving the elements...How stressful! But there is a solution that saves you a lot of time. We're sure that you've browsed the internet for templates, or basically, pre-established designs and elements, that can be downloaded for free and can be edited to your liking. Are we right? Then, we have some good news for you!

Discover our collection of printable templates

With the advance of technology, printing has become something that is no longer a necessity. Smartphones have made the paper format less and less frequent, but there are still certain cases in which having physical resources is much more convenient. Whether it's for taking notes, handing out assignments, making worksheets or handing out business cards or invitations, it's necessary to print your customized designs.From now on, in every Slidesgo printable presentation that you download, you will find the instructions for printing on the third slide. Depending on the style, colors or format of each presentation, we will tell you if you can...

How to Add Superscript and Subscript in Google Slides

Let’s take the most famous formula: E=mc^2, Einstein’s relativity equation. It wouldn’t be the same if it was E=mc2, right? Okay, yes, some people write it like that because it’s very famous and it won’t be misunderstood. But technically… It can! This is where the sophistication of superscript or subscript enters the room! Do you know how to write them in equations, copyright brands or even footnotes in your presentations? Let’s figure out how.

How to Add Superscript and Subscript in PPT

It can be a registered brand, a footnote or a math formula that you need to properly write. “2^2+2” is not the same as “22+2”, is it? Using superscript or subscript in a proper way makes a whole difference in texts. If it’s for your mathematical or physics complex formulas or just an anecdotic footnote, let’s figure out how to write them in a powerpoint presentation!

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

Partner Center

Presentation

• Written By Gregg Rosenzweig
• Updated: November 8, 2023

We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation.

What is a Presentation?

A communication device that relays a topic to an audience in the form of a slide show, demonstration, lecture, or speech, where words and pictures complement each other.

Why should you think of presentations as content?

The beauty of content creation is that almost anything can become a compelling piece of content . Just depends on the creativity used to convert it and the story that brings it to life.

The long and short of it

Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? Are you referring to the screen in detail or not?), consider the number of informational content slides when tallying the overall presentation length. For instance, don’t include title slides in your tally when conveying length to a content creator.

A general guide to presentation length:

• Short Form (5 content slides)
• Standard Form (10 content slides)
• Long Form (20+ content slides)

Popular use cases for presentations…

Let’s consider TED Talks for a minute: one of the best examples (bar none) of how words, pictures, and a narrative can make people care about something they otherwise might not.

These “talks” pre-date podcasts and blend a compelling use of language and imagery in presentation format to spread ideas in unique ways.

TED Talks have been viewed a billion-plus times worldwide (and counting) and are worth considering when it comes to how you might use video-presentation content to connect with your customers in creative, cool, new ways.

Business types:

Any company that has a pitch deck, executive summary , sales presentation, or any kind of internal document that can be repurposed into external-facing content pieces — without pain.

Presentation Examples – Short Form

Presentation Examples – Standard Form

Presentation Examples – Long Form

Understanding Content Quality in Examples

Our team has rated content type examples in three degrees of quality ( Good, Better, Best ) to help you better gauge resources needed for your content plan. In general, the degrees of content quality correspond to our three content levels ( General, Qualified, Expert ) based on the criteria below. Please consider there are multiple variables that could determine the cost, completion time, or content level for any content piece with a perceived degree of quality.

Impress your clients, co-workers, and leadership team with exceptional content for your next presentation, product demonstration, and more. If you need help getting your message across in a succinct, attention-grabbing, and persuasive way, talk to one of our content specialists today.

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Module 8: Microsoft PowerPoint, part 1

Why it matters: microsoft powerpoint, part 1, why learn how to use microsoft powerpoint.

In previous modules you learned how to analyze data and create reports and graphs. Often after completing any of these steps, you may be asked to share your work with others. While it is possible to simply send along a copy of the report or graph, it is also quite common to be asked to present the data to a group of people in the form of a presentation.

Microsoft also has a powerful presentation application, known as PowerPoint. In this learning module, you will learn the basics of using PowerPoint, focused on editing a pre-existing presentation and changing style elements. Before we begin, here is a quick tutorial on some key information about PowerPoint and some handy tips to remember before we start using this program.

• When you are actually working in PowerPoint you are working on a presentation. Individual pages within a presentation are called slides. You can think of slides similarly to a page in Word: each is a standalone piece in a presentation.
• Just like in Word, PowerPoint has a ribbon area at the top of the window with different tabs. Refer to the  first Microsoft Word module for a refresher on these terms if you need one.
• Why It Matters: Microsoft PowerPoint, part 1. Authored by : Shelli Carter. Provided by : Lumen Learning. License : CC BY: Attribution

What is a Presentation? Objectives, Elements, Important skills, Four Ps

• Post last modified: 4 June 2023
• Reading time: 19 mins read
• Post category: Business Communication

What is a Presentation?

A presentation communicates a message, an idea or information to a group. It is similar to a report, but with a key difference–the human element. A presentation conveys the speaker’s personality and enables immediate interaction among all participants.

Table of Content

• 1 What is a Presentation?
• 2.1 To Inform
• 2.2 To Train
• 2.3 To Persuade
• 2.4 To Motivate
• 2.5 To Entertain
• 3 Main Elements of Presentation
• 4.1 Analytical ability
• 4.2 Effective communication ability
• 4.3 Creative ability
• 4.4 Good interpersonal skill
• 4.5 Sound time management
• 4.6 Problem-solving ability
• 4.7 A sense of humour
• 5 Evaluation Wheel
• 6.1 Prepare
• 6.2 Practice
• 6.3 Present
• 7.1 Know Yourself
• 7.2 Know Your Material
• 7.3 Know Your Purpose
• 7.4 Know Your Audience

Objectives of Presentation

The main objectives of a presentation are:

To Persuade

To motivate, to entertain.

A presentation is created to convey some information to a group of people. For example, a presentation may display an organisation’s quarterly performance.

Most training programmes in organisations are done through the presentation mode. Such instructional presentations convey a lot of information and are created with instructional design principles to keep the audience engaged for a long period.

Some presentations are used to convince a group of people to accept a particular idea and/or make a certain choice.

The growing popularity of TED Talks indicates how a presentation can be a powerful motivation tool. These presentations trigger emotions and inspire people to act.

Presentations can also be used to celebrate an event. For example, a farewell presentation of a colleague can be used to narrate the story of his/her overall tenure, experiences and achievement in the organisation.

Main Elements of Presentation

A presentation is said to be effective if it has three main elements, which are as follows:

• Specific content : This refers to the information that a presentation will comprise. The information must be conveyed effectively so that it is absorbed by the audience in one sitting. It should be relevant and meaningful to them.
• Audience : A presentation should be targeted for a specific group of audience who share the same purpose and have a similar level of pre-knowledge.
• Presenter: The presenter should act as the advocate of the information. If his/her conviction and passion in the message are clearly articulated, the audience will also pay attention to the subject.

Important Presentation Skills

In today’s business environment, presentation skills are requisite in almost every professional arena. Employees are often required to give presentations on the targets achieved by them. A presentation can be effective if it is carefully planned and prepared.

However, delivering presentations is not always easy for every individual. Some people take presenting as a probable opportunity to showcase skills, while others find it a challenging task. To provide an effective presentation, a presenter must possess some abilities.

Some of them are explained as follows:

Analytical ability

Effective communication ability, creative ability, good interpersonal skill, sound time management, problem-solving ability, a sense of humour.

It refers to a calibre which empowers an individual to collect, organise, visualise and comprehend data. Such skills enable a person to look at related patterns, draw conclusions and find solutions to problems. In addition, sound analytical skills also enable an individual to forecast future trends using various techniques such as brainstorming, forecasting, data mining and metrics interpretation.

Communication entails much more than mere talking to the audience. To communicate effectively during a presentation, one ought to showcase information lucidly. During a presentation, a person should not just have a good set of slides together; rather he needs to engage and strike a chord with the audience to transmit the intended message.

It refers to the ability to present things in a creative way that have not been explored earlier. Creative skills in presentation enable an individual to invent or develop something path-breaking, such as a new concept, unique way out from a problem, a method, a work of art or new machinery, etc.

It encompasses how an individual portrays or presents himself to the audience and builds a rapport with the audience. During a presentation, sound interpersonal skills empower a speaker to interact, communicate and collaborate with the audience effectively.

Interpersonal skills are prevalent across all personal and professional interactions between people. Interpersonal skills entail empathy, active listening and emotional intelligence.

While delivering a presentation, a person should manage time effectively, set a presentation schedule and end a presentation within a stipulated time. If a presentation is long, there are chances the audience may lose interest and the message may not be delivered.

A speaker cannot expect audience to actively listen to the presentation for hours. At the start of presentation, a speaker should aim to grab audience’s attention and allocate time for questions and answers at the end.

Problem-solving is a requisite skill for a presentation. During a presentation, the audience may ask the speaker any kind of questions. On the other hand, it is important for the speaker to provide an appropriate answer to the audience to make the presentation successful.

A sense of humour is crucial to deliver a quality presentation to make the environment light and engaging. Appropriate usage of light jokes relieves stress and holds the attention of an audience, which makes the presentation a memorable experience for both the speaker and the audience.

Evaluation Wheel

Evaluation wheel is a creative and effective tool that accumulates information on outcomes in a simple and accessible manner. A presenter can opt for the evaluation wheel tool to show the outcomes of the research or reports. This tool is used to provide various types of information and journeys of change within the organisation.

It offers a visual representation of progression and results in the form of a spider diagram. The evaluation wheel measures the exact outcomes for a programme at the start and end. It also helps educators, designers to comprehend information systematically. Figure shows an example of evaluation wheel:

Figure states the scale questionnaire in a circle form wherein respondents will analyse the instances from their discretion and experience and give rating on a scale of 1 to 5.

For instance, service users are appropriately involved. In this case, if the respondent strongly agrees, he/she will give 5 rating and if he/she does not agree, he/she will give 1 rating. The centre of the circle is for 1 and as the respondent agrees, they reach out to edge for 5 rating.

Ps of Presentation

Even the most powerful presentation may fail if the presenter comes unprepared. A presentation is both a mental and a physical effort. There are Ps of presentation that provide a checklist to the presenter for ensuring that the presentation is well-constructed and clear so that the audience gets the message. These four Ps are explained as follows:

A thoroughly prepared presentation captivates the interests of the audience. The topic or content of the presentation must be thoroughly researched. No one would develop interest in a vague or equivocal presentation. A speaker can make use of stories or relatable examples and quote references to give more depth to the presentation and make it intriguing.

Apart from that, it should be ensured that only important points are highlighted in bullets or using other graphical elements. Providing too much of theory or full sentences can create boredom for the audience.

While preparing for a presentation, the presenter should include the following sections:

• Introduction : This section includes the name of the topic and the purpose of the presentation.
• Body : This section contains the main content of the presentation; thus, it must be prepared in a well-organised manner.
• Summary : It provides a recap of the content of the presentation. It outlines the most important points of the presentation to ensure the key message is retained by the audience.

Practice will make a man perfect is an adage that is appropriate across all spheres of life. It helps a speaker become familiar with his/her own voice, words and phrases and adjust accordingly. By practising thoroughly, a speaker can explore how to fit different pieces of information together and practise transition.

Also, a speaker should make notes wherever required as a part of presentation support. Using an index card is a common form of note-taking that provides a quick glimpse of important points.

While delivering a presentation, the speaker needs to demonstrate confidence in front of the audience. The speaker must be polite, but not apologetic in situations, such as if the session is running overtime or the microphone has stopped working.

Instead he/she should expect and ask for discipline and attention. It is important for a speaker to engage with the audience during the presentation in order to assure them that he/she is genuinely interested in talking to them. 4. Pace, pitch and pause: A presenter should deliver the presentation in an easy-to-follow pace and try changing the pace to enliven the presentation.

For example, pauses can be taken intentionally between main points to reinforce them. Along with pace, pitch is equally important. Just as pace varies in normal conversations, it should be used effectively during presentations too. For example, when asking a question, the presenter can raise the pitch and can lower it down when explaining a point.

Four Cornerstones of Making Memorable Presentations

The most crucial aspect of delivering an effective presentation is that the speaker should appear confident and the speech should look effortless. Presentations are a source of anxiety for many individuals. However, getting well-prepared before delivering a presentation can reduce this feeling considerably and ease apprehension.

There are a number of ways to overcome feelings of anxiety, stress and stage fright before the presentation in order to appear confident in front of the audience. The four cornerstones of making a memorable presentation are provided in the upcoming sections.

Know Yourself

Know your material, know your purpose, know your audience.

A presenter should acknowledge his/her strengths and weaknesses. Accordingly, he/she should decide the style of delivering a presentation. For instance, if a presenter has a great sense of humour and can use it comfortably in the speech, he/she can make the presentation more engaging and interesting.

On the other hand, if the speaker who is an introvert and prefers to talk or engage less, he/she can add visuals in the presentation. Therefore, the trick is whosoever is delivering the presentation should feel comfortable.

Knowing the topic thoroughly is the most important step in preparing and delivering a presentation. A presenter with well-versed knowledge of the topic is bound to feel more confident. One should perform extensive research of the topic using credible websites and surveys.

A presenter with minimal information about the topic will not be able to deliver a memorable presentation; rather, it would create a negative image in front of the audience. A good presentation is one that is centred around the main theme, presents relevant information and stimulates thought.

It is crucial to know the purpose of the presentation. A presenter should be aware of whether the purpose is to create awareness or to build new skills or to change attitudes. For instance, professional firms or businesses use presentations for various purposes such as to create awareness, educate, motivate and persuade internal and external audiences.

Therefore, to prepare a presentation, identify its objective/purpose, determine the method of delivery, formulate a structure, include visual aids and rehearse.

One should know the type of audience and what is their purpose of attending the presentation. For instance, whether they are there for gaining knowledge or learning new skills, etc. The age, culture and knowledge base of the audience help a presenter in designing and delivering his/her presentation effectively and in a manner in which audience can easily understand and relate to.

A well-designed presentation uses visual aids effectively to reinforce the main points and enhance the audience’s level of understanding.

Business Communication Notes

( Click on Topic to Read )

• What is Business Communication?
• What is Communication?

Types of Communication

7 c of communication, barriers to business communication.

• Oral Communication

Types Of Non Verbal Communication

• What is Written Communication?
• What are Soft Skills?
• Interpersonal vs Intrapersonal communication
• Barriers to Communication
• Importance of Communication Skills

Listening in Communication

Causes of miscommunication.

• What is Johari Window?
• What is Presentation?
• Communication Styles
• Channels of Communication
• Hofstede’s Dimensions of Cultural Differences and Benett’s Stages of Intercultural Sensitivity
• Organisational Communication
• Horizontal C ommunication
• Grapevine Communication
• Downward Communication
• Verbal Communication Skills
• Upward Communication
• Flow of Communication
• What is Emotional Intelligence?
• What is Public Speaking?
• Upward vs Downward Communication
• Internal vs External Communication
• What is Group Discussion?
• What is Interview?
• What is Negotiation?
• What is Digital Communication?
• What is Letter Writing?
• Resume and Covering Letter
• What is Report Writing?
• What is Business Meeting?
• What is Public Relations?
• What Is Market Segmentation?
• What Is Marketing Mix?
• Marketing Concept
• Marketing Management Process
• What Is Marketing Environment?
• What Is Consumer Behaviour?
• Business Buyer Behaviour
• Demand Forecasting
• 7 Stages Of New Product Development
• Methods Of Pricing
• What Is Public Relations?
• What Is Marketing Management?
• What Is Sales Promotion?
• Types Of Sales Promotion
• Techniques Of Sales Promotion
• What Is Personal Selling?
• What Is Advertising?
• Market Entry Strategy
• What Is Marketing Planning?
• Segmentation Targeting And Positioning
• Brand Building Process
• Kotler Five Product Level Model
• Classification Of Products
• Types Of Logistics
• What Is Consumer Research?
• What Is DAGMAR?
• Consumer Behaviour Models
• What Is Green Marketing?
• What Is Electronic Commerce?
• Agricultural Cooperative Marketing
• What Is Marketing Control?
• What Is Marketing Communication?
• What Is Pricing?
• Models Of Communication
• What is Sales Management?
• Objectives of Sales Management
• Responsibilities and Skills of Sales Manager
• Theories of Personal Selling
• What is Sales Forecasting?
• Methods of Sales Forecasting
• Purpose of Sales Budgeting
• Methods of Sales Budgeting
• Types of Sales Budgeting
• Sales Budgeting Process
• What is Sales Quotas?
• What is Selling by Objectives (SBO) ?
• What is Sales Organisation?
• Types of Sales Force Structure
• Recruiting and Selecting Sales Personnel
• Training and Development of Salesforce
• Compensating the Sales Force
• Time and Territory Management
• What Is Logistics?
• What Is Logistics System?
• Technologies in Logistics
• What Is Distribution Management?
• What Is Marketing Intermediaries?
• Conventional Distribution System
• Functions of Distribution Channels
• What is Channel Design?
• Types of Wholesalers and Retailers
• What is Vertical Marketing Systems?
• What i s Marketing?
• What i s A BCG Matrix?
• 5 M’S Of Advertising
• What i s Direct Marketing?
• Marketing Mix For Services
• What Market Intelligence System?
• What i s Trade Union?
• What Is International Marketing?
• World Trade Organization (WTO)
• What i s International Marketing Research?
• What is Exporting?
• What is Licensing?
• What is Franchising?
• What is Joint Venture?
• What is Turnkey Projects?
• What is Management Contracts?
• What is Foreign Direct Investment?
• Factors That Influence Entry Mode Choice In Foreign Markets
• What is Price Escalations?
• What is Transfer Pricing?
• Integrated Marketing Communication (IMC)
• What is Promotion Mix?
• Factors Affecting Promotion Mix
• Functions & Role Of Advertising
• What is Database Marketing?
• What is Advertising Budget?
• What is Advertising Agency?
• What is Market Intelligence?
• What is Industrial Marketing?
• What is Customer Value
• What is Consumer Behaviour?
• What Is Personality?
• What Is Perception?
• What Is Learning?
• What Is Attitude?
• What Is Motivation?
• Consumer Imagery
• Consumer Attitude Formation
• What Is Culture?
• Consumer Decision Making Process
• Applications of Consumer Behaviour in Marketing
• Motivational Research
• Theoretical Approaches to Study of Consumer Behaviour
• Consumer Involvement
• Consumer Lifestyle
• Theories of Personality
• Outlet Selection
• Organizational Buying Behaviour
• Reference Groups
• Consumer Protection Act, 1986
• Diffusion of Innovation
• Opinion Leaders
• What is Business Law?
• Indian Contract Act 1872
• Essential Elements of a Valid Contract
• Types of Contract
• What is Discharge of Contract?
• Performance of Contract
• Sales of Goods Act 1930
• Goods & Price: Contract of Sale
• Conditions and Warranties
• Doctrine of Caveat Emptor
• Transfer of Property
• Rights of Unpaid Seller
• Negotiable Instruments Act 1881
• Types of Negotiable Instruments
• Types of Endorsement
• What is Promissory Note?
• What is Cheque?
• What is Crossing of Cheque?
• What is Bill of Exchange?
• What is Offer?
• Limited Liability Partnership Act 2008
• Memorandum of Association
• Articles of Association
• What is Director?
• Trade Unions Act, 1926
• Industrial Disputes Act 1947
• Employee State Insurance Act 1948
• Payment of Wages Act 1936
• Payment of Bonus Act 1965
• Labour Law in India
• What is Brand Management?
• 4 Steps of Strategic Brand Management Process
• Customer Based Brand Equity
• What is Brand Equity?

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• What’s the Purpose of a Presentation? What You Need to Know
• Presentation Tips You Should Know
• Use These Effective Presentation Tips and Succeed

What's the purpose of a presentation? You might well think that there's a simple answer. But, of course there isn't. That's because the purpose of your presentation depends on you, the presenter. That's right. What is it that you want to achieve with your audience? And, of course, that's the starting point for some serious work.

What's The Purpose Of A Presentation?

Because your job is to achieve results with your audience. That's results set against your own objectives.

So, what do you want to achieve? To help, you can phrase another question, along the lines of…" what do you want your audience to understand after your presentation ?

You want your audience to…

• Understand something,
• Know something,
• Believe something, or
• Do something

You plan to achieve a result with your audience, all because of your presentation. And that result is a change in their understanding . Or a change in their knowledge or beliefs . Or, perhaps your audience will choose to do something, all because of your presentation.

So, that's the purpose of a presentation. It's your purpose…your objective for your own presentation. So, it's not important whether it's a PowerPoint or a Keynote presentation. Your purpose is what really matters.

What's Your Purpose?

And, if you don't have a rationale for your presentation?

Then you need one. Because without purpose your presentation won't work. Your purpose for your presentation drives everything:

• Your points
• Your examples
• And, your evidence with which you illustrate your points

And, as your presentation is the best way to forge a communication with your audience, then now is the time to get cracking with a purpose for your presentation.

All the best public speakers have an answer to the question, " why give a speech ?" And so should all of us.

You can always discover more presentation tips with our regular series of podcast and video tips. And, when you are ready for more intensive learning, then you can always join us on a presentation course or ask us to organise a coaching session. Please don't hesitate to get in touch when the time is right.

Contact Details

Please don't hesitate to get in touch for presentation course advice.

Phone number

01344 859823

Email Address

[email protected]

"In the dim background of our mind, we know what we ought to be doing but somehow we cannot start."

William James

Related Tips

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6.2 Designing a Presentation in Microsoft PowerPoint

Learning objectives.

By the end of this section, you will be able to:

• Create a new slideshow from a blank presentation
• Create a presentation from a theme or template
• Understand the functions of the Home tab
• Understand the functions of the Design tab
• Understand the functions of the View tab

At WorldCorp, Microsoft PowerPoint presentations are used company-wide for a variety of purposes, such as presenting quarterly sales data or providing training for new sales personnel. As part of the Microsoft 365 suite, PowerPoint has characteristics similar to those of other programs such as Microsoft Word and Microsoft Excel . PowerPoint is divided into various tabs, which appear across a ribbon that helps you organize your actions.

In general, creating a storyboard or outline of a presentation , as outlined in the previous section, is a great starting point, and this is the approach we will use to build My Life in a Snapshot . To get started, this section provides an overview of the PowerPoint program, with a review of several tabs within the ribbon that you will use to develop your first slideshow from scratch. As we start using the primary elements of PowerPoint, you will begin to develop an understanding of how the program works with examples to provide context.

The vast capabilities of PowerPoint enable WorldCorp employees to present complex ideas, facts, and figures in the form of easily digestible visuals. Allowing users to create visual representations of information on the blank canvas slides can allow viewers to interpret, engage with, and expound on what they’re seeing.

Let’s begin by using the blank canvas approach to crafting a presentation.

Getting Started

Open PowerPoint and choose a blank presentation (the first option). You should see a screen that looks like Figure 6.5 , with an arrow highlighting the desired choice. If you want to open an existing presentation, select Open from the left sidebar and search for the file. Another option is to start with a PowerPoint template —a predesigned set of slides that you can use as a starting point for creating a new PowerPoint presentation. Templates include a defined layout and color scheme, and they often include sample text and images that you can replace with your own content. Using template s is a way to save time and ensure consistency in the design of your presentation. Like many organizations, WorldCorp has a preset template that is often used for external communications, such as presentations for clients. However, for the My Life in a Snapshot presentation, you are not restricted to using the template, as this is an internal presentation and is more informal.

In this example, you will start with a blank presentation. After opening this blank document (by double-clicking on Blank Presentation ), you should save it to your computer or to the cloud using a file name that is identifiable to the content of the presentation. As seen in Figure 6.5 , select the Blank Presentation option on the Home screen indicated by the arrow.

In a blank presentation, the initial slide PowerPoint provides is blank except for two placeholders: one for the title and one for the subtitle. When you choose a blank presentation, none of the design elements are defined in advance. The Title Slide layout that is provided by PowerPoint can quickly be altered. Most presentations should have a title. Additionally, the program opens to the Home tab found within the ribbon, as seen in Figure 6.6 . Now, the blank canvas is ready for you to craft My Life in a Snapshot for your team at WorldCorp.

Creating a Presentation with Themes and Templates

Many companies tend to already have a theme developed for use with company presentations. A presentation’s theme refers to the overall design and layout of the slides, including elements such as color scheme, font choices, and graphic elements. Themes are useful because they give you an easy way to create a consistent presentation by using preset fonts and color schemes. If you had chosen a theme instead of a blank presentation, the initial slide would show the same elements, but with the design features of the theme applied. A theme can also include predesigned slide layouts, which can be used to create a cohesive and consistent look throughout the presentation.

Within the New tab, as seen in Figure 6.7 , selecting a theme allows the designer to set the tone and style of the presentation, which can help to engage the audience and convey the message more effectively. Themes can be either built-in or custom-made, depending on the software you are using. PowerPoint offers numerous themes that you can apply and search for in the search window.

Another option that users have is to select a template instead of just a theme. Unlike a theme, a template is a blueprint of a group of slides that can help meet the topic of a presentation. Templates can contain layouts, fonts, colors, and background styles much like a theme. Much like a résumé template in Word, for instance, a template in PowerPoint prompts the user, suggesting sections and topics to include. As an example, a classic conference presentation might have a specific cadence and style. Slides will be arranged to meet the needs of a conference with suggested slides and topics to include. Theme and template options are worth considering and searching for, especially if a theme matches the overall type of presentation you plan to create.

There are benefits to creating a PowerPoint presentation from a theme. First, this approach provides consistency . The program will offer multiple slides with various concepts, all using the same color pattern, style, and texture. A theme allows users to focus on the presentation message without distraction from differing designs, although it does not necessarily guarantee that they will understand the message. Additionally, starting with a theme ensures that all the slides in the presentation will have a professional aesthetic design and layout, making it look polished. Aesthetics is the study of how things look and how we perceive and respond to them. It can also refer to the overall look and feel of something—for example, the aesthetics of a website or a building.

PowerPoint themes often include a multitude of predesigned slide layouts, which can save time and effort in creating your presentation. You can click into the various text boxes or image boxes to provide the required content, copying the desired layouts that work best for you and deleting those that don’t.

Real-World Application

Marketing toolkits.

Most companies now offer their internal stakeholders Marketing Toolkits to use. Marketing Toolkits provide users with the logos, color schemes, outlines, photo depositories, and ideas on what the company is looking for when designing marketing materials. Digital presentation information is almost always included in the toolkit.

With advances in cell phone technology and social media’s growing presence in our lives, companies can now maximize their marketing reach by enlisting their entire workforce into marketing. By providing accessible content for creators and guidelines, any employee can now be a part of promoting their employer.

Not all employees will embrace a Marketing Toolkit. It is only as effective as leadership and the culture of the company allow. See if any companies you know have a Marketing Toolkit online. Does the company toolkit offer guidelines for PowerPoint presentations? Presentations to external stakeholders can be a valuable marketing opportunity.

The themes that PowerPoint provides can be customized to reinforce your company’s image and message by matching the company’s branding and style. The visual design and layout of themes can be chosen to convey the message or tone of the presentation in a more effective way, which can make it more engaging for the audience. These themes can also be easily modified to include different colors, fonts, and graphics, allowing you to personalize the presentation while still maintaining a consistent design.

Themes are helpful, but to learn PowerPoint more deeply, you will also need to learn how to create a presentation from scratch. Start by getting to know the Home tab . The tools found on the Home tab are used to create the general structure of the slideshow, as seen in Figure 6.8 . As an introduction to this group of tools, we will review five key commands, which are circled in the figure: New Slide , Layout tab , the tools in the Font command group, the tools in the Paragraph command group, and Design Ideas .

Using the outline laid out in Figure 6.9 , you can create a slideshow from a blank document to present to the team. From here, you can see how a well-planned presentation of ideas can be created in the form of a PowerPoint slideshow.

Following the outline in Figure 6.9 , the presentation requires five distinct groups of information arranged in numerical order with subtopics. In PowerPoint, you will want to add five slides, each of which will represent one of these groups. To do this, go to the New Slide command group and, with your mouse, select the green button on New Slide four times. (Reminder: PowerPoint provides the first slide by default.) Note that you can change the layout at any time after creating a slide. For this exercise, any layout will do to get started. The default layout provided is fine.

Once complete, there should be five slides listed in the thumbnail pane on the left side of the screen. ( Figure 6.10 shows the first two of five.) You can then use the thumbnail feature to click in and out of individual slides as we develop and edit content that meets the storyboard criteria.

Now that you have created five new slides, you can edit and format them. It’s a good idea to use the same steps to edit and format each. For example, you might create a step called “adding text,” ensuring that every slide that needs text will receive text. The first slide, which is similar to a cover page for the presentation, requires a standard title and subtitle, and these are provided by default.

The next command in the Home tab (see Figure 6.8 ) is Layout tab . When you open the drop-down menu in Layout, you will see that PowerPoint offers nine basic layout options, which are designed to provide variety, balance, and consistency to each presentation design. (One of the options is “blank.” This layout gives you a blank, white canvas to build from, enabling you to design an infinite number of layouts.) For your WorldCorp presentation example, use the default layout Title Slide for the first slide. A title slide is a slide layout that provides space for a title and a subtitle. (Note that you are not using a template here.)

To add your content, click into each text box provided (it says “Click to add title” and “Click to add subtitle”). Start by typing “My Life in a Snapshot” in the first text box. In the second text box, type your name, followed by your title at WorldCorp and your geographic location, as seen in Figure 6.11 .

Next, in the thumbnail panel, select each slide and change the layout for the rest of the slides. Depending on the content of your presentation, it can be helpful to have different layouts on different slides. This presentation will use three different layouts to accommodate different types of information. Follow along by selecting each slide from the thumbnails, then selecting the Home tab, followed by selecting the layout option from the ribbon. You can choose to have information on the slide presented in a different way by changing the slide layout. For example, you could have two groupings of text side by side, as is shown in Figure 6.12 , or have the content on the slide grouped all in one area. Make sure to change the layout setting so it accurately reflects the recommendations found in Figure 6.12 .

Font choice plays a big role in PowerPoint presentations. Each letter, number, or symbol on a slide can be adjusted to a specific design. Using these options allows you to make your text more visually appealing. The process for selecting or changing a font is similar to the way you change a font’s details in Word. In PowerPoint, however, you will often have much less text to manipulate than in a Word file, and the text is usually much larger so an audience can easily view the information from a distance.

When you change font characteristics, be sure to choose what will best meet the audience’s needs. There are a few easy rules of thumb to follow when you create text for a presentation to a large audience. One of them is what’s known as the seven-seven rule —that each slide should have no more than seven lines of text and each line of text should have no more than seven words. This will help prevent you from relying on punctuation or sentence structure to convey your message. When it’s necessary to communicate via paragraphs of text, Word may be a better tool to distribute those types of communication either as handouts along with the presentation or in lieu of the presentation altogether. But, remember, this is only a rule of thumb. It is acceptable to deviate by a few words or lines based on the message and content of the presentation. The point is to keep the slides clear and simple and not to distract from the presenters themselves. Best practices can be a great help in keeping the audience front and center in your mind and staying focused on the purpose of your presentation.

Fill in the required text as displayed in Figure 6.13 . As with changing the layouts, click on each thumbnail, select the required text box, change the font to meet your needs (including the type and color of the font), and adjust the font size as needed. Type the required information (this will be your chance to start explaining who you are to your team), and then make sure to review your work for any errors. Take your time. Word choice can be a challenging task. Make sure that every slide is accounted for. Then, you’re ready to move on to the next step of designing My Life in a Snapshot .

A variety of presentation styles are available, so be sure to take note of the things you like and dislike in the presentations you attend as you develop your own style preferences. Consider the contrast between the text and the background. How easy is it to read the text while listening to a presenter? Does the text work both compressed on a laptop screen (as in a Zoom call) and displayed on a 176-inch projector screen designed for a room full of people? You will notice that the font size and choice are large and easy to read in this project. Later, as you explore the many available options, you are likely to find that the text font needs to match the theme of the presentation.

Next, consider the text. Is this the appropriate content to display? As an example, in Figure 6.14 , you can compare the options for our closing slide choice. Is the use of a graphic image of a question mark the best option, or would a written question, as in the center image, be more effective? In some cases, a combination of pictures and text may work best. There is no perfect answer—PowerPoint gives you many options. But at some point, you will need to make decisions. No matter how creative the formatting of the text, a combination of content may be a better option when deciding what layout and kinds of content to use.

Both the font and the paragraph options have functionality only when a text box has been selected. As with the paragraph options, Office offers a helpful array of choices for line spacing, adding bullets, numbering, aligning text, and adding or removing columns. If the default bullet points or line spacing options provided in the text box layouts are incorrect or missing, this can be a place to add or change the required element. You can make changes within a text box either by selecting the entire text box or by selecting only the location you want to change.

Design Ideas/Designer

The latest option group Microsoft has built into the newest PowerPoint versions is the Design Ideas tab (also called the Designer tab in different versions of PowerPoint). (Refer again to Figure 6.8 .) This is an on/off button that provides advanced slide layouts and “smart” options when turned on. The Design Ideas feature increases the options available to you as the content creator of My Life in a Snapshot —or any presentation you may be called on to create.

Select the first slide in your presentation, which is typically the title slide , and type in the title of the presentation. As the title is added, you can see how quickly a few words can shape an entire slide. Turn on the Design Ideas option in the Home tab . You will notice several options to the right of the screen. These options are often unique to the words and layout you provide. In this step, select an option that fits your personality, and the transformation will occur. An example is provided in the comparison Figure 6.15 from an employee who started not too long ago in WorldCorp’s South Asian Marketing division. The image on the left was the general text the WorldCorp team member typed into the default Title Slide layout. The image on the right is the option they chose that best matched their personality, which was created and offered by the designer in PowerPoint. Keep in mind that the Design Ideas option is available for only one slide at a time.

Because the Design Ideas option was turned on, it reviewed the text within the text boxes and considered several complete design options that could apply. Starting with a very limited bit of information, the Design Ideas option could add multimedia content (3D models, pictures, background themes); alter the text alignment, color, size, and formatting; change the layout; and create an entire theme representing the keywords on the page. It could even add simple animations, such as a snowflake background with snowflakes gently falling. Having these action components is like having an entire production team on call to quickly merge your ideas with existing collaborative content to make exquisite slides.

Instead of using the Design Ideas feature, you may want to design your PowerPoint yourself. The wide range of design options in PowerPoint allows you to change the overall look and feel of your presentation, quickly and easily. By using the built-in template s, color schemes, and slide layouts, you can transform the roughed-out text that you added earlier to polished, professional-looking presentation slides without spending much time and effort on design. (You will learn more about this process in the chapter on Giving Presentations ). Rather than using the Design Ideas feature, which only formats a single slide at a time, the Design tab provides a collection of tools for altering color schemes and layout designs for all of the slides at once. For example, you could change your entire color palette with just a few clicks of the mouse, applying the design to all the slides according to their predefined layout. Additionally, the option to change the slide layout makes it easy to organize the information in a way that is easy for the audience to follow and understand.

In summary, the Design tab in PowerPoint will help to make the process of creating a presentation faster, easier, and more professional-looking, by allowing you to communicate your message in the best possible way for your audience. Building new content for presentations is like building anything else: To do a professional job, you need professional tools, and you need to know how to use them.

Now it’s time to select the design and variation recommended in Figure 6.16 . The first command group on the Design tab focuses on themes. Each theme is unique and modifiable. We have a particular theme we want you to use for the remainder of your slides. Hold down the Control key on your keyboard (Ctrl). With your mouse, select slides 2, 3, 4, and 5 from the thumbnails. Go to the top of the screen and choose the theme circled in Figure 6.16 . The theme will be applied to only the slides you selected. Your uniquely designed title slide will remain. Remember to save your work. You will quickly notice how themes and variations can elevate your design.

For more ideas, you can turn to the Design Ideas pane at the right of the slide area, as shown in Figure 6.16 . (Note that in this figure, the Design Ideas option is called Designer.) For even more ideas, click on See More Design Ideas at the bottom of the pane. This can be accomplished by selecting a particular slide. On the ribbon on the Design tab, the Designer/Design Ideas option will illuminate on the far-right side. Click on the icon and then scroll down, and you can click again on See More Design Ideas. If you have Microsoft 365, your app will be updated as designers add new themes.

The next command group on the Design tab is titled Variants. Variants are essentially modifications you can make within a single theme. These provide a way to add a different overall look. This group initially displays four different color schemes to use with your theme. It lets you change the color combinations, font, or background, or add special effects. For every theme you choose, you can alter the color scheme and font combination (title and regular text). Make sure in your slideshow for My Life in a Snapshot that you have selected both the theme and the corresponding variation of the theme.

Figure 6.17 displays other variant settings that you can customize, including fonts, effects, and background styles. These options can be accessed in the Design tab, within the Variants ribbon, using the down arrow option. Colors, Fonts, Effects, and Background Styles all become options with a multitude of choices.

Selecting the arrow to the right for Colors extends a drop-down list that displays many preset color scheme possibilities, plus a Customize Colors option that allows you to change all of the colors in a scheme. The Font variant lets you pick different fonts for title text and body text. The Effects variant, or Artistic Effects, applies a graphic effect or filter to your slides, such as making them look like a sketch or a painting. Effects can be applied to a single slide or to all slides within the presentation.

The last command group on the Design tab is Customize , which gives options to change the slide size and format the background appearance. You won’t need to use this option for your first presentation, but it is a helpful tool to learn for your future presentations. The slide size command offers two principal choices of aspect ratio , which is the relationship of the slide’s width to its height: standard (compatible with older screen sizes), with an aspect ratio of 4:3, and widescreen (for today’s HD environment), with an aspect ratio of 16:9 ( Figure 6.18 ).

Also found in the Customize group of commands is the Format Background command. Click on it and you will see the menu as shown in Figure 6.19 . This command lets you change the background of a slide by changing the fill to a solid color, gradient fill, pattern fill, and so on. Select fill and then hover over each of the circles to see the available color and background options.

Format Background contains all the options for changing the background: Solid fill, Gradient fill, Picture or texture fill, and Pattern fill. Each option has its own set of elements to adjust. Solid fill is just that—choose a solid color for your background. Gradient fill lets you choose the way the color is spread across the slide, the intensity or transparency of the color, and the shape the background effect follows as it moves across the slide. Finally, you can fill the background with a pattern or a photo.

There are many ways to customize a theme to meet your specific needs. Different color combinations, fonts, effects, and background styles are all elements you can use to customize your presentation. Even small changes may be transformative.

The next tab to review is the View tab. To have a basic understanding of PowerPoint , you will need to know the general purpose of several view options. Within the View ribbon, there are seven command groups. The first three are circled in Figure 6.20 , starting with Presentation Views .

When creating slides, you will typically work with the Normal View , the default view that PowerPoint opens within a new presentation ( Figure 6.21 ). The large window shows the current slide, and the other slides are shown as thumbnails down the left side of the window. The large window gives you plenty of room to focus on developing content and layout for each slide while you can also jump in and out of each slide through the thumbnails.

Outline View shows a list of the slides on the left, highlighting the text rather than the actual slides as pictures. In Outline View, you can scroll through the text of each slide rather than having to jump in and out of individual slides. This can be a great aid when reviewing or organizing text, as seen in Figure 6.22 . (You may have noticed that we changed our title slide to match the theme of the rest of the slides. Now the presentation has a more consistent design.)

Slide Sorter is an option that lays out slides in order, allowing you to move them around with a drag-and-drop of the mouse. This view is useful when you want to add or delete a slide or change their order.

For example, suppose a team member creates a photo album to introduce themselves, with each slide consisting of a single photo. If they select thirty photos, creating an album with thirty slides, Slide Sorter View can help them edit the album by adding or deleting a photo and by arranging the photos in the desired order. In My Life in a Snapshot, with only five slides to edit, this view would be overkill. But with a larger presentation with many more slides, a Slide Sorter View can be a helpful option.

Notes view (or Notes Page ) displays a single slide with the notes below the text or image. These notes are typically designed for the speaker. They may be reminders, citations, or any various notes that the presenter wants to have at their fingertips. This can be handy when a user wants to add or edit a large amount of text. If, for example, they have a lot of text on a slide but are not sure yet which words might be best to highlight for the audience, this area of notes can provide a collection place for content.

The Reading View displays slides one at a time, as they would appear in a slideshow. Utilizing the View option allows you to take any one of the five slides and adjust the size of text boxes and change alignments—all while seeing most of the screen.

The Master Views option group may be a bit advanced for this introductory review, but we will provide a brief example. Within this group, the Slide Master is simply a template of the slide, breaking apart the individual components of the slide layout. This is a time-saving method for creating professional and consistent presentations. You can start with one of the PowerPoint themes or a blank slide, add or change the colors, add borders, change the font, and change or create a layout of your own. You can insert text boxes and object placeholders. When you do this on a master slide, you create a template that unifies the slides in a slideshow. When you have completed a slide that you want to keep as a master slide, select File, Save As, choose a location, and, in file type, choose PowerPoint Template. This is now a Master Slide template that you can use repeatedly.

Handouts Master and Notes Master are specialized viewing modes for specific tasks. The Handouts Master options allow developers to create a template for the PowerPoint printed handout for audience members. Slides can be arranged; titles, dates, and notes can be laid out. Within the Notes Master option group, the view of the slides and printable notes can be arranged as you desire.

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Presentation Definition & A Complete Guide For Beginners

Last updated on September 9th, 2023

For many people it might sound like a strange question, however, many beginners still find it a bit confusing to understand what a presentation is. This not only includes students learning about the art of presenting their ideas but also people across various cultures who find the concept alien. For example, if you ask an engineer to give a presentation about an engineering concept or design, he/she might find it difficult to switch gears to public speaking. Similarly, many people who work within a vacuum might suddenly be asked to present something, without having any prior experience of speaking before an audience  or using presentation software like PowerPoint . Let’s take a look at a basic presentation definition, followed by dictionary definitions, with a complete guide for beginners.

What is a Presentation?

A presentation in the context of public speaking can be described as an activity where a presenter presents his/her ideas, explains a process, provides information, or raises questions regarding a subject for public debate. There can be many definitions of a presentation, however, it can be basically narrowed down to the aforementioned.

Presentation Definitions

While there are many definitions of what a presentation is and what it entails, here are a few dictionary definitions about what a presentation is generally considered to be:

An activity in which someone shows, describes, or explains something to a group of people.

Source: Presentation Definition by  Merriam-Webster’s Learner’s Dictionary

A speech or talk in which a new product, idea, or piece of work is shown and explained to an audience.

Source:   Presentation Definition by Oxford Dictionary

A talk giving information about something.

Source:   Presentation Definition by Cambridge Dictionary

5 Different Types of Presentations

Presentations can be presented for different purposes. Before presenting a presentation, it is necessary that you have a clear idea regarding the purpose of the presentation. Below is an overview of some of the 5 most common types of presentations:

1. Informative

You might need to create an informative presentation to explain important details tied to a topic before an audience. This type of presentation might be brief, with essential information. Such a presentation is usually based on facts and avoids too many complicated details and assumptions.

Examples: Class lectures, research findings, technical information, results from experiments, etc.

2. Persuasive

A persuasive presentation is geared towards convincing the audience to believe a specific point of view. Such a presentation might conclude with a call to action.

Examples: Product demos, sales pitch, investor pitch, presentations on social issues, debates, etc.

3. Instructional

Such a presentation might be to provide an audience with instructions, such as regarding a process, or the use of a product. Such presentations are usually longer, as they require demonstrations and detailed explanation of each aspect of the topic.

Examples: Tutorials for using a software, device or machine, employee orientation presentations, explanation of a course syllabus, etc.

4. Arousing

This type of presentation is meant to make the audience think about a certain topic. This can be to appeal to the intellect and emotions of the audience to point them towards a certain point of view or to start a social debate.

Example: Religious speech, presentation about a taboo, motivational presentation, etc.

5. Decision Making

Some presentations are conducted with the sole aim of providing facts and figures to help the audience reach a decision. This might include a business presentation about say, market share, profits, project revenue and market competition; so that the board members might be able to decide a future course of action for the company.

Examples: Business meetings, presentation about legislation and laws, a SWOT analysis presentation, etc.

3 Different Means of Presenting Presentations

How a presentation is presented can be roughly divided into 3 main categories, i.e. oral, visual only oral and visual.

1. Oral Only

This might simply include a presenter speaking directly to the audience, without any visual aid. This type of presentation can be difficult, since it can be hard to grab audience attention without any visual aid. If you are looking to give an oral presentation, you must have very good presentation skills and a compelling story to tell your audience. In fact, your audience is likely to be more interested in your presentation if you can present your ideas, concepts and explanations like a story.

While it might seem unlikely that someone would resort to an audio only presentation, however, this too can be quite an effective method for creating a sense of mystery of making your audience pay more attention to the content of your presentation. Such a presentation might be presented in the form of a story, read out or played via an audio device.

2. Visual Only

This might include a set of images or a video playing out before an audience. Such a presentation might include slides or a video clip with text that the audience requires to read to understand the visuals, a silent animation with a symbolic message, a set of images played like a slideshow, and the like.

3. Visual & Oral

This is the most common method of presenting a presentation. Whether it is a presenter directly or remotely presenting a presentation, or a video presentation playing out before an audience, the use of both visual and an oral explanation is usually the most effective method for presenting a presentation. Such a presentation may also include background music, and audio effects to make the presentation more compelling.

Other than presentation software, and the use of devices like projectors, monitors and TV screens, visual and oral presentations might also include photographs, whiteboards, and handouts.

Commonly Used Pesentation Software, Platforms & Methods

Here are a few commonly used apps, platforms and methods used by presenters for making presentations.

Slide Decks

Nowadays, most people simply relate the word ‘presentation’ with a slide deck, typically created in PowerPoint. This includes various slides, each with bits of information. These slides are presented one by one, usually starting with a title slide, introduction of the topic, main content, followed by a conclusion. According to some estimates, 30 million PowerPoint presentations are created on a daily basis.

PowerPoint, Keynote , Prezi , and Google Slides are a few of the most famous presentation platforms for designing and presenting slide decks.

Video Presentations

Presentations can also have other forms, such as video presentations. These can include slides converted from PowerPoint to video format , video clips created using web apps like PowToon , YouTube videos, as well as elaborate videos produced using sophisticated video editing and production software.

Interactive Presentations

This type of presentation might include the ability of the audience to interact with the presenter or presentation in some way. For example, the audience might be given the chance to view the slide deck and react to certain parts of the presentation using apps, polls, quizzes, etc. Hence, these type of presentations might include mechanisms where a presenter is able to switch between content using interactive buttons, with some sort of user interaction.

Some platforms for making interactive presentations include; Articulate , Mindomo , Office Mix , etc. Also see out post about interactive audience response systems .

Beyond the digital sense, interactive presentations might include something as simple as a class lecture with student participation, or a presentation where the audience is actively engaged to work with the presenter in some way.

Webinars & Online Presentations

Online presentations and webinars usually include Live presentations presented using various internet based platforms. While many people also share their presentations online for universal viewing, using services like SlideShare, SlideOnline and AuthorStream, usually, the word online presentations is used for Live presentations presented remotely using the Internet. These may or may not include visual aid, however, usually presenters opt for PowerPoint slides presented via a number of remote meeting and  conferencing apps like Skype, Google Hangouts, Zoom , Join.me , TeamViewer, and the like.

Related: Also see our post about best screens sharing solutions for presenters .

Other than apps, some presenters might choose to go old school and use paper handouts, with an oral speech or discussion to present a presentation. This method is most likely to be used by teachers, such as when handing out an assignment where students might have to make use of the handouts to draw conclusions.

It is also worth mentioning here that some presenters like giving their audience handouts for their PowerPoint presentations so the audience can follow their slides more conveniently. These handouts might be distributed in the form of printed or digital handouts. You can learn more about the latter from our posts about digital handouts .

Whiteboards and Interactive Whiteboards

This too is a method most likely to be used by educators to teach students using either a real whiteboard or a digital one. The presenter might use a marker to draw diagrams, or write down points and explanations on the whiteboard to explain the topic.

There are also interactive whiteboards and apps which can aid audience participation and interactivity. Some examples include; Deekit , RealTime Board , and digital whiteboard devices.

The image below shows an interactive whiteboard by Smart Tech. This range of boards developed by Smart tech are called Smart Boards .

Live Demonstration

This method is most likely to be used for a sales presentation to show the utility of a product. Such presentations are common during promotional events organized by different companies, and governments (to promote businesses); such as Expo events. Live demos have also been one of the most commonly used methods for selling products by door to door salesmen.

The presentation definitions, types, methods, apps and devices mentioned in this post includes some common examples of how and why presentations are presented. If you’re a newbie looking to give a killer presentation at Office or school and find the above mentioned too overwhelming; we would simply recommend that you use PowerPoint for making slides to present before your audience.

You can pick a template from these thousands of free PowerPoint templates to choose the one most relevant for your topic, create a slide deck, and rehearse the presentation beforehand.

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Home Blog PowerPoint Tutorials What is the Purpose of Microsoft PowerPoint?

What is the Purpose of Microsoft PowerPoint?

People who are new to using MS Office, might often come across the dilemma of understanding the purpose of Microsoft PowerPoint . If you have ever had to make a presentation , the chances are you have used PowerPoint. While there are a plethora of competitors like Apple’s Keynote, Prezi and various presentation web apps, however, PowerPoint is yet to find its replacement.

Why Use PowerPoint and What is it Used for?

PowerPoint was created by Robert Gaskins, who originally designed PowerPoint for Mac. However, Microsoft later acquired the app and made it a part of its Office suite. If you are thinking about what PowerPoint is used for, then you must be a newbie. But fret not, we will guide you through its purpose and uses. Robert Gaskins published this PowerPoint History  web page containing a very interesting read for those who are curious about PowerPoint History. The list includes various unpublished documents and PDFs about PowerPoint since its inception.

Creating Slides for a Presentation

The first thing you need to understand about PowerPoint as a newbie is the concept of slides. Slide are like a blank document (so to speak), which presents your ideas in the form of text, images, charts and animations. The first slide is the one which introduces the topic of the presentation, this is followed by a step by step sequence which has a specific start and a conclusion (the ending).

Inserting Content

There are various ways of inserting content in PowerPoint. The Insert tab contains all the necessary options you need to insert a textboxes, images, charts, SmartArt Graphics and even videos or audio. The options are pretty much self-explanatory. You can also drag and drop objects like images to your slides.

Formatting Tools

Once you select an object in a slide (say an image, chart or textbox), the Formatting options tab becomes active from the Ribbon menu. If you select an image, the formatting options for the image will appear in the form of Picture Tools , likewise for charts, the Chart Tools option becomes active with formatting options. For the text, you will see the Drawing Tools option for changing the size, font and, color of your text.

Animations and Transitions

To spice up your presentation, you can use animations and transitions. Transitions are applied between slides and are used for switching a slide using an effect (e.g. raising curtains). The animations on the contrary, animate selected objects. You can for example, select an object and pick and animation from the Animations tab to give it that effect.

Presenting Your Content

Once you are done making your slides, hit F5 from your keyboard or click Slide Show button from the bottom right corner of PowerPoint. You will notice that clicking on the slides or hitting the Right/Left arrow keys from your keyboard allows you to navigate the slides. Use the Right key to proceed forward and the Left key to move backward when navigating your slides.

The purpose of PowerPoint is to act as a visual aid as a presenter goes along presenting their option, ideas, sales pitch, etc. Make sure to not make your slides too wordy and concentrate on adding only basic bullet points. Using videos can also help in explaining long concepts in a shorter time frame, with more precision.

In recent versions of Microsoft PowerPoint there are some powerful features added that enables you to broadcast a PowerPoint presentation via web (read  broadcasting a PowerPoint presentation ) or use the Presenter View to .

Using PowerPoint Templates

As making everything from scratch can be too laborious, you can always use high-quality readymade templates and simply edit them to quickly create a professional looking presentation. We at Slide Model provide High-Quality PowerPoint Templates that are easy to customize, right down to basic slide elements.

Explore our PowerPoint Templates gallery with 100% editable presentation designs.

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PowerPoint Tips, PowerPoint Tools, Presentation, Presentation Tips Filed under PowerPoint Tutorials

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Business Jargons

A Business Encyclopedia

Presentation

Definition : A presentation is a form of communication in which the speaker conveys information to the audience. In an organization presentations are used in various scenarios like talking to a group, addressing a meeting, demonstrating or introducing a new product, or briefing a team. It involves presenting a particular subject or issue or new ideas/thoughts to a group of people.

It is considered as the most effective form of communication because of two main reasons:

• Use of non-verbal cues.
• Facilitates instant feedback.

Business Presentations are a tool to influence people toward an intended thought or action.

Parts of Presentation

• Introduction : It is meant to make the listeners ready to receive the message and draw their interest. For that, the speaker can narrate some story or a humorous piece of joke, an interesting fact, a question, stating a problem, and so forth. They can also use some surprising statistics.
• Body : It is the essence of the presentation. It requires the sequencing of facts in a logical order. This is the part where the speaker explains the topic and relevant information. It has to be critically arranged, as the audience must be able to grasp what the speaker presents.
• Conclusion : It needs to be short and precise. It should sum up or outline the key points that you have presented. It could also contain what the audience should have gained out of the presentation.

Purpose of Presentation

• To inform : Organizations can use presentations to inform the audience about new schemes, products or proposals. The aim is to inform the new entrant about the policies and procedures of the organization.
• To persuade : Presentations are also given to persuade the audience to take the intended action.
• To build goodwill : They can also help in building a good reputation

Factors Affecting Presentation

Audience Analysis

Communication environment, personal appearance, use of visuals, opening and closing presentation, organization of presentation, language and words, voice quality, body language, answering questions, a word from business jargons.

Presentation is a mode of conveying information to a selected group of people live. An ideal presentation is one that identifies and matches the needs, interests and understanding level of the audience. It also represents the facts, and figures in the form of tables, charts, and graphs and uses multiple colours.

Related terms:

• Verbal Communication
• Visual Communication
• Non-Verbal Communication
• Communication
• 7 C’s of Communication

Reader Interactions

Abbas khan says

October 2, 2022 at 11:33 pm

Thank you so much for providing us with brief info related to the presentation.

Farhan says

February 23, 2023 at 9:45 am

yusra shah says

July 3, 2023 at 2:04 am

it was helpful👍

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