creative advertising cover letter examples

The 23 Best Cover Letter Examples: What They Got Right

Published: December 14, 2023

I've sent plenty of cover letters throughout my career, so I know it isn't usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don't include a cover letter when applying for a job. I definitely don't recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It's an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 20+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great .

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

Cover Letter Examples

• Standard Cover Letter Example
• Data-Driven Cover Letter Sample
• Entry-Level Cover Letter Example
• The Cover Letter That Explains 'Why,' Not Just 'How'
• The 'We're Meant for Each Other' Cover Letter
• The Cover Letter with H.E.A.R.T.
• Short-and-Sweet Cover Letter Example
• The Short Story
• The Bare Bones Cover Letter
• The Breezy Follow-Up
• The Administrative Assistant Cover Letter
• The Internship Cover Letter
• The Brutally Honest Cover Letter
• The Pivot Cover Letter
• The Graphic Design Cover Letter
• Consulting Internship Cover Letter Example
• Nonprofit Referral Cover Letter Example
• General Email Inquiry Cover Letter Example
• Post-Phone-Call Cover Letter Example
• Mission-Driven Graduate Cover Letter Example
• Short Recommendation Cover Letter Example
• Professor or Research Position Cover Letter Example
• Director Cover Letter Example
• Editorial Cover Letter Example
• Promotion Cover Letter Example
• Law Cover Letter Example

Customizable Cover Letter Examples

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

Download a Customizable Copy of This Cover Letter Example

This standard cover letter is among my favorite approaches because it hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities of your current role.

You also have the chance to describe the challenges you’ve mastered in previous roles, showing that you’re capable of facing any problem that comes your way.

Why I Love It

I love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Sample

Numbers are worth a million words — or that’s how I think the saying should go (if only we could include pictures in cover letters).

Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention.

Over the years, I've learned most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.

I love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement.

If I worked in a creative industry, for instance, I could include the number of creative assets you designed for your current company.

3. Entry-Level Cover Letter Example

Many of us have had "first job jitters" (that's what I'm calling it) when applying for our first career opportunity.

However, my experience taught me to increase my chances of getting that first interview by including a cover letter that explains how my education can help me succeed in the role I applied for.

In fact, HubSpot staff writer Erica Santiago says highlighting her education was key to snagging her first role out of college.

"When I graduated from journalism school, I only had a couple of internships under my belt and maybe some writing clips — not enough to compete with most young professionals with more experience," she recalls.

"So, I highlighted the classes I took such as 'News Reporting and Writing' or 'Electronic News Gathering," she says, "And I explained the assignments I did and how they gave me real-world experience in interviewing and reporting."

She says that's how she got her first job as a digital journalist for WSVN in Miami.

If you need help understanding how to highlight your education in a cover letter, look no further than this example from HubSpot.

While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes.

You can then convey how you can use your knowledge to help your target company reach its goals.

I love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.

Looking for more? Download the entire kit below.

5 Professional Cover Letter Templates

Fill out the form to access your templates., best cover letter examples.

What does a good cover letter look like in practice, and how can you make yours stand out? I  found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters include real company names and NSFW language that I've covered up.

1. The Cover Letter That Explains 'Why,' Not Just 'How'

You may already know how to talk about how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story.

I advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

Image Source

Here’s another instance of the power of personalization.

The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, I'm sure that would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While I love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company.

But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, I’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

Why This Is A Great Cover Letter

This example shows how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

Further reading: Sales Cover Letter Tips

2. The 'We're Meant for Each Other' Cover Letter

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

"Content Marketing Certified" shows the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ).

Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

Read more: Customer Service Cover Letter Tips

3. The Cover Letter with H.E.A.R.T.

HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent.

Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices.

Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

Featured Resource: 5 Free Cover Letter Templates

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.

Short Cover Letter Examples

4. the short-and-sweet cover letter.

In 2009, David Silverman penned an article for Harvard Business Review titled, " The Best Cover Letter I Ever Received. " That letter has three complete sentences, as follows:

One might argue that this particular letter is less than outstanding, and I'll also admit it's an older example.

It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question.

But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.

"The writer of this letter took the time to think through what would be relevant to me," writes Silverman. "Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on."

When you apply for a job, start by determining two things:

• Who might oversee the role — that’s often included in the description, under "reports to." Address your letter to that individual.
• Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.

The key to this standout cover letter is research.

By looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you can create solutions for them.

Read here for more tips on how to land your dream job .

5. The Short Story

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

• Detail the experience she already has with the organization.
• Stand out to the hiring team.

I notice her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point.

In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.

6. The Bare Bones Cover Letter

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader.

Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you.

Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

Check out this post for more useful cover letter tips .

7. The Breezy Follow-Up

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

This short cover letter is the result. I especially admire how she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.

Not only does Amanda include links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

• Summarizes the expertise she has relevant to the posting
• Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
• The reader gets everything they need in an organized and thoughtful manner.

8. The Administrative Assistant Cover Letter

In this cover letter the candidate, Michelle, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

It’s clear that she’s passionate about not only the music industry, but Epic as a whole.

She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research.

Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company.

All of this communicates that she’d be able to start with very few hiccups while getting up to speed.

Further reading: 15 Cover Letter Templates

9. The Internship Cover Letter

Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field.

In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

• Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying for a business analyst position, so mentioning their involvement in a FinTech group makes sense.
• Previous internships in relevant fields: Our applicant points out that they’ve interned as a Business Analyst at another firm. Pointing out that they’ve done the role before will help make their case for fit.
• Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bilingual support, knowing multiple languages is an asset.

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.

Further reading for recent graduates:

• How to Find a Job After College
• Writing a Cover Letter for an Internship

Creative Cover Letter Examples

10. the brutally honest cover letter.

Then, there are the occasions when your future boss might appreciate honesty — in its purest form.

Former Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example " the best cover letter " (which he received while he was with Squarespace):

As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company.

But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

"Remember that I'm reading these all day long," Hertzberg writes. "You need to quickly convince me I should keep reading. You need to stand out."

The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while making it clear why they are a good fit for the role.

Further reading:

• How to Stand Out and Get Hired at Your Dream Company
• How to Find Your Dream Job

11. The Pivot Cover Letter

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

It’s clean but effective.

Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context.

The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.

12. The Graphic Design Cover Letter

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

It’s got so much going for it:

• Pop of color
• Clean layout
• Interesting fonts

Besides the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant proves their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and emphasizing their greatest achievements.

Pro tip: If you're applying for a graphic design job, share a link to your graphic design portfolio website , even if it's not an application requirement.

Job Cover Letter Examples

Next up, let’s go over some classic cover letter examples for jobs, especially if you’re applying to internships or only have a few years of experience.

The below cover letters follow the golden rules and don’t deviate too much from the standard — which is ideal if you’re applying to positions in more traditional industries.

13. Consulting Internship Cover Letter Example

Many internship applicants are early on in their careers or are still in college. That means they’ve yet to gather enough experience to offer tangible proof of their ability to do the job.

That means that a cover letter is the place where an internship applicant can shine.

This cover letter example highlights the applicant’s skills in a bullet-point format. That makes it easier for an overburdened hiring manager to get the essence of her points, quickly, if they’re only skimming cover letters.

Not only that, but this applicant personalized the letter in every single sentence. She shares information about her prior conversations with some of the company’s employees and mentions the company’s name at every turn.

While she only has one prior consulting job, she deftly mentions the skills she developed in that role and ties them into her desired position at Quantcast Product Group.

This cover letter example does a fantastic job advertising the applicant’s soft skills in a highly scannable format — while still going heavy on the personalization.

Don’t be shy to lightly play with formatting to get your point across and to imbue the letter with your passion for a company.

14. Nonprofit Referral Cover Letter Example

This cover letter example for a nonprofit job hits the ground running by right away inserting the name of one of the nonprofit’s Superintendents.

That’s an excellent way to get a recruiter’s attention and make you stand out from the slush pile, even if you’re only just out of school, as is the case for this applicant.

If you’ve received an internal recommendation for a position, you’d be wise to open your letter with that information. Don’t worry about it feeling too stilted or strange — remember, hiring managers only skim letters.

Your goal is to make sure they get information about you that they otherwise won’t get from your resume.

With only three full paragraphs, this cover letter example is short, sweet, and to the point. No time is wasted, and it also goes over the critical basics, such as skills and experience.

This nonprofit cover letter includes a recommendation from an internal employee at the target organization, making it more likely to stand out from the slush pile.

I  also love that it doesn’t skimp on the basics, such as skills, enthusiasm, and experience.

15. General Email Inquiry Cover Letter Example

Even if a job opportunity isn’t available at an organization yet, it doesn’t mean that there won’t be. You can always send a general inquiry cover letter, like the one in this example.

This email cover letter for a political campaign internship is short and sweet, but includes the critical information the campaign coordinator needs to consider the applicant for any new positions that may open up.

The best part about this cover letter is that it can be easily customized from one political campaign employer to the next.

While it does include a level of personalization, it’s brief and can be easily changed to address the specific political candidate.

When sending general inquiries like this one, it’s essential to make the personalization aspect as pain-free as possible for yourself. That may mean including only one sentence or two, knowing that a general inquiry might not be replied to.

Setting up customized email signatures is also highly recommended. They should include your name, job title, and ideally links to your website or social accounts as well as your headshot.

These add a professional touch and help you stand out from other cover letters in the recipient’s inbox. At the same time, the headshot makes you easier to remember in case a job position becomes available, while the website or social links allow recruiters to learn more relevant details about you.  

This email cover letter example hits all the right notes while keeping it brief and to-the-point. While we don’t recommend choosing this format for a formal cover letter, it works if you’re sending a general inquiry to an employer over email.

It’s also a good example to follow if you’re still in college or have very little experience.

Read more: How to Write a Letter of Interest

16. Post-Phone-Call Cover Letter Example

If you get a phone call from a potential employer and they invite you to send your resume, pat yourself on the back — that is such a win. In your cover letter, be sure to mention that right away, like this example does.

A hiring manager or an executive at a company likely has a lot of tasks on their plate, which means that they may forget about your call from one week to the next.

That is totally okay, which is why this example starts with a reminder that the applicant and the letter recipient spoke back on January 31st. It also has a few more details about why they started speaking in the first place.

Aside from leveraging the phone call that’s already occurred, this cover letter also does an excellent job explaining why the applicant is an ideal choice for the job.

It goes into detail about skills and previous experience with a high level of enthusiasm, and includes a promise to follow up at the end.

This cover letter example includes two things that will immediately draw my attention: A phone call they’ve already had, and a mutual contact at their organization.

The job and internship search can be grueling; never be afraid to use everything you have at your disposal to improve your standing over other applicants.

Read more: How to Start a Cover Letter

17. Mission-Driven Graduate Cover Letter Example

This cover letter example from a recent B.A. graduate wowed me from the first sentence.

The applicant right away explains her attained degree and her specific career interests, then dives into the aspects of her experience that make her such a great candidate.

It's so personalized to the employer’s own mission that it’s difficult to stop reading it.

Even if the hiring manager isn’t a science or health professional, they would be able to effectively gauge the applicant’s suitability for the role by the expertise she shows in her cover letter alone.

The applicant explains at length why she’s excited to work for that specific hospital. The organization serves Aboriginal populations, which aligns with her own values and research interests.

In the last paragraph, she summarizes what she knows about the employer in one sentence, then describes how each of her experiences supports the employer’s mission.

That is an exceedingly clever and meaningful way to align yourself with an organization at a deeper level.

If you’re applying to a mission-driven organization, don’t be shy about showing your excitement and expertise. You don’t need a lot of experience to show that your values align with those of your target organization.

This cover letter example is especially good inspiration if you’re making a career change, have only just a few internships under your belt, or are graduating from college.

18. Short Recommendation Cover Letter Example

Referral or recommendation cover letters don’t need to be too long, and this is a great example of that. It immediately leverages a mutual connection at the company.

The mutual connection recommended that the applicant contact the hiring manager for a role, which is a piece of information I  always recommend you frontload in your letter.

This specific cover letter comes from an applicant with little experience, making it a good example to follow if you’re switching careers or just out of college.

Instead of talking about their experience, the applicant uses anecdotal evidence to convey their enthusiasm for working at that company.

The writer also goes over their most salient skills, such as being able to speak multiple languages. They also explain how their degree directly applies to the target role.

I  love that the candidate highlights their leadership abilities and makes that an effective selling point for being hired.

This cover letter doesn’t go on for too long, which we love. It’s simple and sweet and provides all the information the hiring manager needs to look more closely at the applicant’s resume and make an interviewing decision.

19. Professor or Research Position Cover Letter Example

Academic or research position cover letters might require a little more information than the typical cover letter — and this is one such example. Why is it okay to go a little longer?

Because the letter is not only a way to supplement the PhD candidate’s academic CV, but to provide a writing sample for the search committee.

I love this cover letter because it expresses the candidate’s enthusiasm for teaching and explains her instructional ethos, such as providing out-of-the-classroom opportunities, championing communication, and encouraging students to step out of their comfort zone.

The applicant also suggests courses she may be able to teach at the target institution, and expresses her interest in developing new courses as needed.

She also suggests how she can enhance the college’s extracurricular programming by offering study abroad courses, which shows not just an interest in teaching but adding to the school’s overall culture.

While this letter goes for a little longer than recommended, it serves as a fantastic writing sample and explains the applicant’s research background at length.

If you’re applying to academic or research roles, don’t be afraid to go into detail about what most excites you in terms of research interests.

20. Director Cover Letter Example

This cover letter example — for a Director of Catering position at a university — doesn’t waste any time.

The applicant right away says that they’re a strong candidate for the role, then jumps right into three salient qualifications that make him a great fit.

I love how the applicant uses bullet points and bold text to guide an overburdened hiring manager through the cover letter — and to give them permission to scan it, if needed.

If the hiring manager would like more information or actual examples of the skills, they merely need to read the rest of the bullet point paragraph.

As mentioned, light formatting can be beneficial to your cover letter, as it draws the recruiter’s eyes and prevents them from having to fish for the information they’re looking for.

This short, sweet cover letter includes the critical information a hiring manager or high-level executive needs to make an interview decision.

I  love the use of formatting that doesn’t stray too much from regular cover letter conventions, and I  like that the applicant kept all other paragraphs extremely brief.

21. Editorial Cover Letter Example

Applying for an editorial or journalistic position? Like a cover letter example I  shared earlier, you can take a more storytelling approach to capture the hiring manager’s attention.

This cover letter example does that effectively by telling an anecdote that directly mentions the newspaper where they’d like to work.

This immediately draws the reader in and tells them that this application isn’t random at all; the applicant would like to work at the newspaper because they’ve read it every morning.

Not only that, but they have a favorite reporter on the newspaper’s staff. The applicant then jumps into the specific reason they want to take an editorial position at the Baltimore Sun.

The cover letter includes all pertinent information, such as how previous positions have equipped the applicant to take on this job. It closes with enthusiasm after keeping the reader rapt every step of the way.

The applicant uses storytelling to — you guessed it — apply for a position that needs storytelling skills. If you’re applying for a data-driven position or a graphic design position, why not showcase those skills in the cover letter itself?

I  like that this letter doesn’t diverge too much from cover letter conventions while still differentiating itself.

22. Promotion Cover Letter Example

In this cover letter example, the applicant already works for the employer and wishes to apply for the next position to move up in their career.

I  like that the letter cites the applicant’s extensive knowledge of the organization, which will no doubt give them an advantage over external applicants.

Not only that, but the applicant also references their experience before they started working at the employer and uses that information to make their candidacy even more desirable.

Lastly, this letter includes a healthy level of enthusiasm for the university and the position — something that is never extra in a cover letter.

This cover letter example does an excellent job showing the candidate’s knowledge of their current organization while stating why they’re a natural fit for the promotion.

Plus, the letter includes information on the applicant’s relevant activities outside of work — if you’re involved in any organizations that might help you do your job better, be sure to include them.

23. Law Cover Letter Example

This law cover letter example jumps right into personalization, a bold move that will serve you well if you’re genuinely interested in a company and want to stand out.

The applicant cites the recipient’s recent article on bond litigation, then ties that into the role they’d like to get at the law firm.

The applicant then goes into his skills and the feedback he’s received from past managers. This is an excellent way to introduce your skills without sounding dry — or even unfounded.

By citing positive feedback you’ve received, you’ll imply that others have praised you for having those skills, and that you’re not only "tooting your own horn."

Pro-Tip: In cover letters, it’s absolutely okay to toot your own horn — that’s what they’re for. But if you can cite others’ remarks, that also helps.)

At just two and a half paragraphs, this letter is exceedingly short but no less effective. It’s an excellent example of how to personalize your letter quickly while still conveying the essentials of a cover letter.

This short cover letter example keeps it brief while still creating high impact. The applicant personalizes the letter immediately, cites external feedback, and conveys enthusiasm.

This letter proves you don’t need to write a novel about an employer to sway the hiring manager into giving you an interview.

Now that I've shown you some excellent examples, let's talk about how you can create the best cover letter for your dream job.

What is a good cover letter?

A cover letter is used to show your interest in the role, passion for the company, and the impact you've had in previous positions. Good cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.

What’s on a cover letter?

Before you start writing your cover letter, let's cover a few basic must-haves you'll want to include. If you’re looking for more detailed instructions, check out this guide to writing a cover letter .

Add a simple, but pleasant greeting to address the recruiter or hiring manager.

Learn more:

• Dear Sir or Madam Alternatives
• Cover Letter Greetings

Write a catchy introduction that explains why you’re interested in the role.

• How to Write an Introduction
• Tips for Writing a Good Introduction Sentence

Work Experience

This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

• How to Write About Your Professional Background
• Professional Bio Examples
• LinkedIn Bio Examples

In this paragraph, add a call-to-action by expressing interest in an interview. Offer your contact information and sign off.

• Email Closing Line Examples
• Tips for Writing Conclusions

What does a cover letter look like?

Besides showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample. It shows off your personality and your ability to convey ideas.

That's a lot of information to include on a single page, so it can help to have a clear structure to start with.

Check out our fillable cover letter templates to see how you should organize the content of your cover letter.

What makes a great cover letter?

A cover letter is personal, but it also needs to help you reach a goal and help the hiring team understand how you could perform that role with their company. This complexity can make cover letters really tough to write.

Because cover letters are difficult to write, many come off as boring, basic, or confusing for hiring managers to read. But the tips below about the qualities that make a cover letter great can help you take your cover letter from basic to bright.

Start with this quick video, then keep reading for more tips:

Personalized Introduction

Begin with an introduction that's personal. It should capture the reader's attention and address your recipient by name. Then, add a compelling opening sentence that emphasizes your interest in the specific role.

Helpful Cover Letter Introduction:

"Dear [Hiring Manager's Name],

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it's about your experience, isn't it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

"At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface."

Unhelpful Cover Letter Experience:

"I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results."

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

"I lead a team of five content writers while increasing website traffic by 18% year-over-year."

Unhelpful Cover Letter Example:

"I have a great track record of leadership and achieving fantastic results."

Research and Company Knowledge

Hiring teams aren't hiring anyone with the skills to do the job. They're hiring a person they'll work alongside at their specific company.

So, to show that you're not just looking for any job anywhere, share your knowledge of the company's industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

"I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot."

Unhelpful Cover Letter Research:

"I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations."

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

"I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization."

Unhelpful Cover Letter Tone:

"Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting."

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you'd most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you're feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

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10 Advertising Cover Letter Examples

Advertisers are experts at creating captivating campaigns that grab attention and persuade audiences to take action. Similarly, your cover letter is your personal marketing campaign, designed to capture the interest of recruiters and convince them of your value. In this guide, we'll explore top-notch Advertising cover letter examples, demonstrating how to effectively sell your skills, experience, and passion for the industry.

Cover Letter Examples

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The best way to start an Advertising cover letter is by grabbing the reader's attention immediately. This could be achieved by mentioning a recent successful campaign you've worked on, or by expressing your passion for a campaign the company has recently run. It's also important to address the hiring manager by name if possible, showing that you've done your research. For example, "When I saw your recent campaign for X, I was impressed by its creativity and impact. As a seasoned advertising professional with a track record of creating successful campaigns, I am excited about the opportunity to contribute to your team." This approach shows your enthusiasm for the company and your relevant experience.

Advertises should end a cover letter by summarizing their interest in the position and the unique skills they bring. They should reiterate their enthusiasm for the role and the company, and express a desire for further discussion. A strong closing might be: "I am excited about the opportunity to bring my unique blend of creativity, strategic thinking, and data-driven decision making to your team. I look forward to the possibility of discussing my application further." Always remember to thank the reader for their time and consideration. The closing should be professional and positive, leaving a lasting impression. Sign off with a professional closing like "Sincerely" or "Best regards," followed by your name.

An Advertising cover letter should ideally be about one page in length. This is because hiring managers often have to go through numerous applications, so a concise, one-page cover letter ensures your key points are easily digestible. It's enough space to highlight your most relevant experiences, skills, and achievements without overwhelming the reader. Remember, in advertising, being able to communicate effectively and succinctly is a valued skill, and your cover letter is a great place to demonstrate this.

Writing a cover letter with no experience in Advertising can seem daunting, but it's important to remember that everyone starts somewhere. Here's a step-by-step guide on how you can approach this: 1. Contact Information: Start with your contact information - your name, address, phone number, and email address. 2. Salutation: Address the letter to the hiring manager. If you don't know their name, use a general salutation like "Dear Hiring Manager". 3. Introduction: Begin your letter by introducing yourself and stating the position you're applying for. Mention where you found the job posting. 4. Highlight Relevant Skills: Even if you don't have direct experience in advertising, you likely have skills that are relevant. Maybe you've taken courses in marketing or communication, or perhaps you've worked in sales or customer service. Highlight these skills and explain how they're relevant to the role you're applying for. 5. Show Enthusiasm: Show your passion for the industry. Maybe you've always been fascinated by how advertisements can influence consumer behavior, or perhaps you love the creativity involved in developing ad campaigns. Whatever it is, make sure to convey your enthusiasm. 6. Provide Examples: Use specific examples to demonstrate your skills. For instance, if you've taken a marketing course, talk about a project where you had to develop a marketing plan. If you've worked in sales, discuss how you used persuasion techniques to convince customers to buy a product. 7. Show You've Done Your Homework: Research the company and mention something you admire about it in your cover letter. This shows you're serious about wanting to work there. 8. Closing: In your closing paragraph, thank the hiring manager for considering your application. Express your interest in the opportunity to discuss your qualifications further. 9. Signature: End with a professional closing like "Sincerely" or "Best regards," followed by your name. Remember, the goal of a cover letter is to show the hiring manager why you'd be a good fit for the role, even if you don't have direct experience. Highlight your transferable skills, show your passion for the industry, and demonstrate that you've taken the time to research the company.

Related Cover Letters for Advertisings

Brand manager cover letter.

Brand Strategist Cover Letter

Digital Marketing Manager Cover Letter

Social Media Manager Cover Letter

Media Buyer Cover Letter

Public Relations Cover Letter

Advertising Cover Letter

Advertising Manager Cover Letter

Advertising agency cover letter, digital advertising cover letter, advertising director cover letter, advertising specialist cover letter, advertising sales cover letter, entry level advertising cover letter, advertising account manager cover letter, ad operations specialist cover letter, related resumes for advertisings, advertising resume example.

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Creative Cover Letters (With Examples)

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Find a Job You Really Want In

Cover letters are your employer’s first introduction to you as an individual. Your cover letter touches on your interest in the job, the company, and what skills you possess that make you ideal for the position. Your letter will tell the hiring manager a bit about yourself, as well, such as what passions outside of work drive you.

In that regard, it makes sense to be a bit creative with your cover letter to make it feel like you and to catch the hiring manager’s attention. If you’re considering writing a creative cover letter, or wondering if creative cover letters catch an employer’s attention, then keep reading.

Key Takeaways:

Hiring managers can read through dozens of cover letters in a day, so making sure yours stands out is key to getting an invitation to interview .

A creative cover letter helps grab the reader ’s attention by doing something different, whether that’s done visually or through the written content.

Before submitting a creative cover letter, research the company to look for any guidelines and make sure your letter matches the company culture.

Remember that creative cover letters won’t be well received by everyone.

What is a creative cover letter?

How to write a creative cover letter, tips for making cover letters creative, 10 creative cover letter examples, creative cover letter faq.

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Creative cover letters are exactly what they sound like — a cover letter that’s outside the norm. There aren’t any particular guidelines as to what makes a creative cover letter — it is creative, after all — meaning that there are many ways for you to make your letter stand out.

Cover letters can be creative in a number of ways, such as:

Format. If you’re being creative with your cover letter, you don’t have to follow the standard format. Putting things in a different order, adding color or pictures, or formatting the letter differently are things that’ll make it stand out from the crowd. This can be anything from bullet points to a different size margin.

Just be aware that throwing the rules out entirely can be confusing, so be careful how you go about it.

Personalization. All cover letters talk a bit about your passions or interests. But a creative cover letter can add anecdotes, asides, or references to your favorite books or movies.

Informality. Having a conversational tone is atypical for cover letters, but it’s the sort of thing that will really appeal to certain company cultures.

Humor. Adding humor can be a huge boon to cover letters. The trick is making sure that the jokes land, which isn’t easy in writing. But so long as you don’t go do anything controversial or embarrassing, the attempt will likely be appreciated.

Graphics. You can add pictures, graphics, drawings, or charts to your cover letter. There are only certain instances where this is applicable, but if you’re applying for a graphic arts or drawing position, including something you designed in your cover letter shows them your skills right away.

Audio. It’s also possible to add audio to your cover letter if it’s electronic (which most are).

Creative cover letters tend to work best with creative industries, such as:

Architecture

Graphic design

Entertainment

A creative cover letter isn’t going to follow the same rules as a standard cover letter, meaning that it’ll take more thought and effort to write. As you’re doing something nonstandard, your letter is more likely to be scrutinized, which means that you have to be sure that you write the absolute best cover letter you can.

Research the company. If you’re thinking about changing the design to be more creative than the standard header and content format, make sure that your creative cover letter will be well-received. Some professions are stricter and want to see your skills, experience, and qualifications instead of your creativity.

In these cases, it’s best to stick with a classic cover letter with just a professional header and you can get more creative in the body of your letter .

Choose your format. In industries where creativity is encouraged and a good way to attract attention, you can play with the layout, design, and color scheme. The sky’s the limit and you can get super creative.

You just have to make sure that your cover letter is legible and communicates all of your skills and experience. If you’re getting creative, try matching your cover letter to your resume , website, or portfolio . Use the same color scheme or design across all of your application materials so your submissions are easily identifiable and cohesive.

If you’d rather leave your cover letter looking traditional and just spice up the content, there are plenty of ways to make your writing engaging. Improving your writing and adding a little extra flair can liven up your cover letter, making it exciting for the reader.

Take advantage of your first paragraph. The first sentence is most important, and you can leave it at just a creative first sentence if you don’t want to be too outside the norm. However, your first paragraph is where you can be enthusiastic and creative, all while tying it into the skills required for the job.

You can’t just write anything. It’s important that whatever anecdote, joke, or observation you start with is relevant to the job that you’re applying for.

Tell them why you are interested in the company. One way to get creative is to research the company and find interesting facts or stories that you connect with, then mention them in your cover letter.

Include things about where your interests intersect or why you love that company in particular. Some examples include charities that you’re both passionate about or how the organization has made an impact on your life.

Highlight your accomplishments. You might have an achievement that you’re especially proud of or is particularly relevant to the position you’re applying for.

If that’s the case, leading with that might be a good way to capture your reader’s attention right from the beginning.

Proofread and edit. As this letter is going to be non-standard, it’s especially important you don’t have any errors. You don’t want the recipient thinking that you’re just unaware of cover letter standards, or feel that the rules don’t apply to you.

Reread the letter to make sure the point you want to get across lands. It’s best to have someone that you trust read the letter for you as well, just to make sure it works.

While writing a creative cover letter is in many ways similar to writing a standard one, there are some tips to make it more engaging. The trick to a creative cover letter is to make it stand out, and unique cover letters get noticed. It’s important to try to put your personality into the letter, as that’s what you’re really selling: yourself.

Show off your passions. If you love your career path or you’re super excited for the position you’re applying to, let it be known!

Sharing your genuine excitement and passion for a field, industry, or job is a good way to show your dedication, expertise, and engagement.

Create a story. Your cover letter doesn’t just have to be a dry walkthrough of your professional life and achievements.

Include a belief statement. Like a goal or objective on a resume , a belief statement on your cover letter can give hiring teams a one sentence overview of who you are and what you want to achieve.

It’s a great place to write about yourself and align with a company’s values or goals to show that you’ve done your research and you’d be a good culture fit.

Mention a network connection. If you have a friend who already works at the company or got a referral from someone in your network, you should add that to your cover letter . That shows that you already know people at the company and they could vouch for you.

Connections at companies can be extremely useful, so try networking and seeing where you can find connections.

Proofread. Before submitting your cover letter, make sure you are rereading to look for any spelling or grammar errors. You can even have someone else look over it to catch anything you might have missed. It can look unprofessional to send in a letter with errors in it.

Tailor your cover letter. Make sure you are tailoring your letter to each job. Hiring managers can tell when you send in the same cover letter. Make sure to include the company name and the recruiter’s name if you found it. It can also be a good idea to include any keywords from the job listing or company website.

As the definition of a creative cover letter is so broad, it can be difficult to picture what is meant by that. Remember that while this is a creative exercise these are still business letters, so you can’t completely throw all the rules out the window. But that doesn’t mean that you can’t write up a fun cover letter and get a job with it.

Some people may say that I’m crazy for quitting my real estate job and going to culinary school, but those people have never tasted my signature pasta alla vodka. My unique career journey positions me perfectly to manage ABC Restaurant as they franchise and expand, while keeping the quality of service consistent.

As the recipient of the American Financial Technology “Most Cutting-Edge IT Initiative” award, I’m always ready to bring my best, most creative ideas to whatever IT project I’m tackling. I’m committed to staying up-to-date with industry trends and bringing that knowledge and expertise to share with all of my colleagues when we tackle projects.

When I noticed that ABC Company donates 10% of its profits to the ASPCA, I knew that I had to apply for this position. I care deeply about animal welfare causes and even spend my free time volunteering with the ASPCA. Being able to work at an organization that gives back to a group I support while allowing me to grow professionally is an opportunity that I cannot pass up.

As an accountant , I believe that everyone should know how to manage their finances responsibly. I do not just analyze and watch over my clients’ finances, but teach them how to be financially responsible so they can make informed decisions about their money.

When I was a kid, I lived at the movie theater. I would always see new movies as soon as they came out and kept going back to see everything again. Since then, I’ve worked to fit my love of movies and skill as a writer to find a career in media journalism. This position writing for the culture section of XYZ Magazine is the perfect opportunity for me to contribute to an iconic publication while bringing my personal passions into my professional life.

You’re looking for a social media savvy content marketer ? Look no further, I’m right here. I have grown Instagram accounts by 5000+ followers, created dedicated TikTok audiences, and ran Facebook ads with 200% ROI in the last year alone and I’m excited to beat those stats with ABC Company.

Thanks to my former colleague, Jane Doe, I heard of an opening for a PR Director at your company and was immediately intrigued. Jane has nothing but great things to say about your company and once I saw the job description, I knew it would be a perfect fit.

I have been constantly refreshing XYZ Company’s careers page since I found out about their mission to support local nonprofits with innovative tech. When I finally saw a job posting that happened to be in my industry, I applied immediately. I admire XYZ’s mission and I believe my enthusiasm for web development and your mission will make me the perfect fit for the Full Stack Developer position.

If you’ve seen my resume , you know that I’m not exactly qualified for the business analyst position. But what you can’t see from my resume is my dedication to teaching myself the ins and outs of the industry in my spare time or the endless networking I’ve done to understand the role of a business analyst . Here’s why I’m uniquely positioned to wow you as your newest business analyst.

I believe that every business has a valuable service to provide, it’s just about finding the perfect audience for it. As a marketer , I love tackling the “hard to sell” businesses and flipping around their branding and messaging until they’re profitable.

What should a creative cover letter include?

A creative cover letter should include a standard heading but a unique body paragraph. A standard header is important for professionalism, but the body of the letter should be an interesting way of introducing your skills and accomplishments.

How do I make my cover letter unique?

You can make your cover letter unique by adding relevant personal touches. For example, telling a brief story about how and why you left your real-estate job to pursue culinary school can speak to your passion and willingness to learn.

Plus, such an opening is unexpected and clever. What restaurant would expect you to talk about real estate? But, that makes you a more unique and memorable candidate.

How do you end a creative cover letter?

The best way to end your creative cover letter is through charming confidence. Briefly summarize why you’re the best candidate for the job, and thank the employer for their time.

Are creative cover letters effective?

Yes, creative cover letters are effective. For example, up to 83% of hiring managers say that a great cover letter could convince them to schedule an interview with an applicant.

And a creative cover letter makes you even more memorable, which will make it far easier to land an interview.

Should you have a creative cover letter for a creative industry?

It isn’t required that your cover letter be creative if you’re applying for a creative job, but that’s where a creative cover letter is most likely to be effective. It’s important to consider the company culture before deciding what kind of cover letter to write. There are many businesses that have creative jobs — like graphic design — that aren’t inherently creative industries.

Harvard Business Review — How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

Inc. Magazine — 11 Secrets to Writing the Perfect Cover Letter

Harvard University — Resumes and Cover Letters

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Amanda is a writer with experience in various industries, including travel, real estate, and career advice. After taking on internships and entry-level jobs, she is familiar with the job search process and landing that crucial first job. Included in her experience is work at an employer/intern matching startup where she marketed an intern database to employers and supported college interns looking for work experience.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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Marketing / PR Cover Letter Samples & Examples That Worked in 2024

Crack the marketing and PR code with a standout cover letter . With our handy tips, tangible examples, and powerful templates, you'll be ready to showcase your unique brand story to potential employers.

Together, we'll highlight your unique creative campaign ideas, your SEO strategy savvy, and your digital trend awareness. Let's stir your strengths into this mix and pour out a cover letter that simply can't be ignored.

Keep reading to learn more about:

• Exploring valuable public relations cover letter samples
• Formatting your marketing & PR cover letter into a visually appealing document
• Crafting an effective cover letter header
• Writing a compelling headline for your marketing & PR cover letter 
• Personalizing the greeting and content of your cover letter
• Crafting an eye-catching marketing cover letter introduction
• Highlighting your professional value by describing skills and achievements
• Using powerful action verbs throughout your cover letter
• Concluding your marketing cover letter with an effective closing statement
• Avoding common mistakes on a marketing & PR cover letter
• Pairing your cover letter with a resume
• Understanding the average salary and job outlook for PR specialists
• Accessing the best job search resources for marketing & PR professionals

Public relations internship cover letter sample

Why does this intern cover letter sample work?

• Highlighting relevant experience: The candidate excels in detailing their educational background, leadership roles, and significant internship experience in their cover letter. They skillfully tie their past roles to measurable achievements or skills gained, such as heading the TEDx Club and accomplishments captured during the PR internship.
• Showcasing essential skills: The candidate illustrates their important skills such as time management, team collaboration and problem-solving abilities — the key qualities every hiring manager would appreciate in an intern.

What could be improved?

• Overused terminologies: Phrases like "highly-skilled individual" are cliches and fail to provide specific insight into your skills. Instead of generic phrases, consider directly highlighting your skills through experiences or achievements. 
• Starting with impersonal salutation: Using "To whom it may concern" as the opening greeting is outdated and impersonal. Modern-day cover letters are expected to begin with a direct address to the hiring manager whenever possible. Researching the company to find the right contact can demonstrate your initiative and genuine interest in the position.

PR assistant cover letter example

Why does this assistant cover letter example work? 

• Clear presentation of comprehensive work experience: The candidate's cover letter effectively details their extensive work experience, drawing direct links between past roles and the crucial skills and accomplishments gained. Explicitly mentioning accomplishments such as the 'Employee of the Month' award at Vulcan, Inc. provides a concrete testament to the candidate's ability to excel in the PR field.
• Language skills: The applicant has highlighted their multilingual capabilities — an invaluable strength in PR, where communicating with a diverse range of audiences can be a daily occurrence.
• Greeting: Similar to the previous example, using "Dear Sir/Madam" as the opening line might not be the best approach. The candidate should attempt to find the hiring manager's name and address them personally for a more customized touch.
• Further details about university engagement: The candidate presented their university experiences, though comprehensive, in a listing format. Expanding on certain specifics from their wider university experiences could offer deeper insights into their skillset and qualities.
• Illustrating software proficiency: While the candidate mentioned proficiency in various industry software platforms, providing instances of how and when these tools were utilized in previous roles might offer stronger evidence of their technical prowess.

Public relations specialist cover letter sample

Why does this PR specialist cover letter example work?

• Job alignment: Anita showed clear alignment of her skills and experience to the job requirements highlighted in the ad. This can assure the hiring team of her ability to perform in the role.
• Showcasing achievements: Highlighting her 'Employee of the Month' recognition at Aviva, Inc. presents her as not only a functional team member but also a high achiever. 
• Personalization: The impersonal "to whom it may concern" in her introduction could be improved. Researching to find the hiring manager's name would add a personalized touch and show her interest in the company. 
• Overemphasis on self: The phrase "it would be a great opportunity for me to further grow my career" is centered on her interests, not the company's. Framing how the role aligns with her ability to contribute to the company can be a more persuasive approach.
• More tangible outcomes: While she detailed her tasks at Aviva, Inc., including measurable outcomes for the activities she was engaged in could have made a stronger impact.

1. How to properly format your marketing & PR cover letter

A well-formatted cover letter not only reflects your professionalism but also makes it easier for recruiters to spot the information they need. Here are a few general formatting rules to ensure your marketing & PR cover letter is both smooth to read and easy to navigate.

• Choose a professional font:  Stick with classic fonts such as Times New Roman, Arial, or Calibri and keep the size between 10 and 12 points to ensure readability.
• Use margins and spacing:  A one-inch margin all around your letter and single or 1.5 line spacing can help keep your text neat and uncluttered.
• Align your text to the left:  Most cover letters align their text to the left since this is how our brains are naturally wired to read text.
• Keep it to a single page:  Respect the recruiter's time by keeping your cover letter concise. One page should be enough space to make your case.
• Include your contact information:  Make it easy for the recruiter to reach you by including your contact information at the top.
• Make use of bullet points or subheadings: If you're trying to highlight key points or break up your text, these can prove helpful. However, use them wisely — too many can make the letter look fragmented.
• Be consistent:  Ensure line and paragraph spacing, font size and type, and the alignment of your text is consistent throughout the entire letter. This helps create an overall clean, professional look.

Remember, these general formatting tips are the first step to producing a polished and impressive marketing & PR cover letter. But the journey doesn't stop here. Stay tuned as we delve deeper into crafting each section.

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2. how to craft an effective cover letter header.

As a marketer , you know that the visual appearance of your marketing materials matters arguably just as much as the content itself. And a compelling look can be also accomplished through the creation of a proper  cover letter header that both provides a visual structure and lists all of your vital personal information.

A good marketing cover letter header should include:

• Your name and professional title
• Your professional contact information, which includes your phone number, email address, and a link to your LinkedIn profile
• The name of the hiring manager
• The company name
• The company address

Let's take a look at two contrasting examples:

Bad cover letter header example 

Jane Smith (123) 456-7890

To:  Full Circle Media Solutions

Why does it fall short?  While this header states the sender's name and phone number, it misses out on other vital details. Without a professional title, email address, or LinkedIn URL, and no specific mention of the hiring manager or company address, it renders the header incomplete and impersonal, which could diminish the impact of the cover letter.

Good example of a marketing cover letter header

Jane Smith, Professional Marketer (123) 456-7890 | [email protected] | linkedin.com/in/jane-smith

To:  Peter Kent, Hiring Manager Full Circle Media Solutions 1234 Street Address Naples, FL

Why does it work?  This header is clear and concise, listing all the necessary details in an easy-to-read format. It's visually structured, keeping the recruiter's eyes guided from one piece of information to the next.

All in all, an effective cover letter header provides clarity, organization, and easy access to crucial information. Remember, a well-structured header not only grabs attention but also leaves a lasting impression of your professionalism.

3. How to write a compelling headline

A headline is like a doorway to your cover letter. It needs to draw the reader in and encourage them to venture further. For a marketing & PR cover letter , this means summarizing your unique selling proposition in a succinct yet striking way, speaking directly to needs of the hiring manager.

Bad cover letter headline example

Experienced in marketing and PR

Why is it ineffective? It's overly general, not bringing any unique skill-sets or achievements to light. What's more, it misses an opportunity to showcase enthusiasm or individual flair.

Good cover letter headline example

Award-winning marketer with an aptitude for innovative PR strategies

Why is this headline a winner?  It specifies the field (marketing, PR), highlights a significant achievement (award-winning), and nods to key skills (innovative strategies).

Ultimately, the aim is to cast your skills and experience in the most compelling light. A captivating cover letter headline assures the reader they're about to dive into something worth their time.

4. How to tailor the greeting and content of your cover letter

Personalizing a cover letter is a crucial step in any cover letter writing process.

Put simply, the process of personalization involves making a cover letter as specific as possible to each employer. This requires you to research the employer to find essential information that you can reference throughout your letter, such as the company’s values, goals, or projects .

Additionally, during your research, you should try to discover which staff member at a specific company is in charge of hiring. Once you have uncovered this information, use it to create a personalized greeting that addresses this person by name.

Not only will this help your cover letter stand out from competing applicants but it also lets the reader know right off the bat that you have personalized your letter.

Here are 3 examples of personalized cover letter greetings

Dear Head Marketer Jackson Lily,

• Dear Mr. Jackson Lily,
• Dear Mr. Jackson Lily & the Marketing Team,

There may be instances, however, where despite your best research efforts, the name of the hiring manager or recruiter remains elusive. This is not unusual and certainly not a show-stopper. In such cases, resorting to a general but professional greeting is the right way to go.

Safe and respectable greeting alternatives include

Dear Hiring Manager, Dear [Company Name] Team, Dear Marketing Team,

Remember, the greeting is just the first interaction in your cover letter. While personalizing it can catch the reader’s eye, the content that follows is where you can truly make the job opportunity your own. So, keep a balance between putting effort in finding the recruiter's name and crafting a compelling cover letter that best tells your professional story.

5. How to craft an eye-catching marketing cover letter introduction

After completing your research and gathering the necessary information to personalize your cover letter, your next key step is to write an eye-catching introduction .

In your header, you already briefly introduced yourself with your name and contact information. As such, you should omit this information from your introduction and dive straight into what makes you a great candidate for the position.

A strong cover letter introduction should include:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• Any specialized areas of expertise you possess (digital marketing, content marketing, SEO, etc.) 

Bad cover letter introduction 

Dear Hiring Manager,

I am writing to apply for the job you posted. I have done marketing stuff before and I think I would be good for the role. I hope you consider me.

Why is this opening weak? This introductory paragraph misses the mark due to its generic tone and lack of detail. It doesn’t mention any specific experiences or skills suitable for the role. Moreover, it lacks energy — by saying "marketing stuff" and "I hope you consider me", the writer fails to convey enthusiasm or confidence.

Good cover letter introduction example

I am a marketing professional with 6+ years of experience working in digital and social media marketing. And as an ambitious marketer with a passion for driving brand success, I couldn't resist the opportunity to apply for the marketing position at [Company Name]. With my diverse background in strategic marketing, brand management, and digital campaigns, I am confident in my ability to make an immediate impact on your organization's marketing initiatives.

Why does this introduction hit the mark? It simply creates interest by sharing relevant experience, demonstrating a genuine enthusiasm for the company, and stating areas of specialized expertise. This grabs the reader's attention by painting a vibrant image of a confident, experienced, and passionate candidate perfect for the role.

In closing, your cover letter introduction serves as the 'hook' that engages the reader. It should briefly but powerfully encapsulate your suitability for the role, your passion for the company, and your unique areas of expertise. It's your spotlight moment — make it shine.

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6. How to highlight your best marketing skills and achievements

With your introduction finished, your next step is to provide a more in-depth look into the specific skills and achievements that qualify you for the position.

When describing skills, achievements, and other qualifications, it is of the utmost importance to prioritize relevance and brevity . The qualifications you describe should be easy to relate back to the needs of the employer and kept concise enough that the employer can easily skim through your letter.

Here are 6 examples of skills to describe in a marketing cover letter

• Clear verbal and written communication
• Collaboration
• Search engine optimization (SEO)
• Content strategy
• Data analysis

Detailing your skills in an evidence-based, concrete way lets the recruiter see your potential contribution to their company. It's not just about listing your skills; it's about telling a story of how you've harnessed those skills to generate results.

Now, let's pivot from skills to achievements. One thing to remember while outlining your achievements is specificity. Metrics , percentages , and quantifiable outcomes make your accomplishments tangible and demonstrate your direct impact.

Here are a few examples of how to describe accomplishments in a marketing cover letter

• As a junior marketer at my former employer, one of my key responsibilities was writing content for and managing the blogs of three different clients. After improving the quality of the content on these blogs, my marketing efforts helped to increase the client’s web traffic by more than 40%, resulting in a 15% increase in lead generation.

I developed and executed a comprehensive social media marketing campaign that resulted in a 40% increase in brand visibility and a 25% growth in social media followers.

I implemented a targeted email marketing strategy that resulted in a 20% increase in open rates and a 10% rise in click-through rates, driving qualified leads and boosting conversion rates.

I conducted market research and competitor analysis to identify new market opportunities, leading to the successful launch of a new product line that generated $1 million in revenue in its first year.

In conclusion, the art of crafting an effective marketing and PR cover letter is a balance between showcasing your skills and painting a vivid picture of your achievements. It’s your opportunity to showcase why you’re not just a suitable candidate, but an outstanding one.

7. How to use powerful action verbs in your cover letter

Choosing the right words is key to turning an ordinary cover letter into a captivating one. This is where action verbs come in — they transform your achievements and skills from a passive list into a testament of your proactive approach at work.

Action verbs are strong, explicit words that clearly demonstrate your impact. They bring energy and shift the focus from what you were tasked with doing to how you did it and what the benefits were. In short, they give your cover letter that dynamic edge.

Here are some powerful action verbs for your marketing & PR cover letter

• Orchestrated
• Streamlined
• Diversified

When writing your cover letter, pick from this list to give your achievements the spotlight they deserve. For instance, instead of writing "Was in charge of social media," write "Orchestrated a social media strategy that amplified brand reach by 40%."

Strategically using power words can turn your cover letter into a dynamic narrative that illustrates your accomplishments and paints a vivid picture of your professional journey.

Pro tip: Each industry has its special set of action words that resonate well. In marketing and PR, terms like "orchestrated," "optimized," "amplified," and "cultivated" are particularly powerful because they reflect core functions of these roles. However, avoid overuse of any one term and aim for variety to keep the reader engaged and present a multi-faceted view of your skills.

8. How to end your cover letter persuasively

The last and final step to writing a great marketing cover letter is to craft an effective conclusion .

In a closing statement for a cover letter, you should include the following key information:

• The best times, days, and methods for contacting you
• When you expect to hear back from the employer
• How and when you plan to follow up if you do not hear back by your requested time
• A formal sign-off

Let's look at an example of a less effective closing statement:

Bad cover letter conclusion example

Thanks for reading this, hope to hear from you soon. I'm free anytime.

[Applicant Name]

Why is it ineffective? This closure misses the mark, for it lacks clear information and leans to informality. It doesn't provide definite availability timings, keeping recruiters guessing. The lack of a follow-up strategy gives an impression of non-commitment. The colloquial sign-off may not sit well in this professional context. These gaps make the ending less engaging, potentially dampening the impact of an otherwise solid letter.

Good example of a cover letter conclusion

I am deeply grateful that you have taken the time to review my application and read my cover letter. As a dedicated marketer, I know I can bring the right level of professionalism and creativity that your team needs. I hope to hear from you within the upcoming week and can be best reached Monday through Friday from 7 a.m. to 5 p.m at (123) 456-7890.

If I have not heard back by the following Friday morning, I plan to give you a call at that time.

Best Regards,

[Applicant Name] 

Why does it work?  it successfully delivers a convincing closing statement by reaffirming the applicant's qualifications, expressing gratitude for the reader's time, providing specific details for contact and follow-up, and ending with a formal sign-off.

9. How to avoid common mistakes in your cover letter

Just like embarking on a new marketing campaign, you must be wary of pitfalls when drafting a marketing and PR cover letter. Here are some common errors that applicants often make, along with how to avoid them.

1. Generalization: Many job seekers use a generic template for their cover letters, only swapping out the company name and job title. This approach not only makes your application blend into the crowd but could also give recruiters the impression that you aren’t genuinely interested in the role or the company. Instead, tailor each cover letter to the specific role to illustrate your interest and effort. Show that you understand the company's mission, brand values, and current initiatives.

2. Irrelevant information: Discussing experience or skills that bear no relevance to the position is another common misstep. If you're applying for a PR role, listing your experience as a high school football coach may not be the best choice unless you can tie in relevant elements like leadership or strategic planning. Always highlight the parts of your work history that align with the job description.

3. Typos and grammatical errors: These suggest a lack of attention to detail, which is a major turn-off for recruiters. Double-check, triple-check your cover letter. Consider using a grammar-checking tool and don't

4. Negativity: Never talk negatively about a previous employer or make excuses for a gap in your work history in your cover letter — it demonstrates a lack of professionalism. You want the focus to be on your skills and experience, and why you are a great fit for the role.

5. Overly lengthy text: Writing long paragraphs can discourage recruiters from reading your cover letter thoroughly. A cover letter needs to be concise and straight to the point. Maintain brevity by using short, compact paragraphs, and bullet points where necessary. Avoid including every detail of your career history, focus on highlighting your most relevant experiences and skills that marry well with the job requirements.

Remember, your cover letter is a reflection of your professional brand. Avoid these common pitfalls, and you'll craft a powerful cover letter that leaves a lasting impression.

10. How to match your cover letter with your resume

Think of your cover letter and resume as a dynamic duo . They're different, yet they work together to score you the job.

Your cover letter is like a sneak peek behind the scenes. It adds color to your professional journey, spells out why you're a great fit for the role , and conveys your excitement about diving into the opportunity.

Your resume , on the other hand, is the highlights reel. It's a quick snapshot of your skills , education , and work history . It's the who, what, when, and where of your career.

When it comes to presenting them as a package, think of your favorite matching set — consistency makes them click. Your cover letter and resume should rock the same style: the same fonts, margin widths, heading sizes. Even the language tone should be in sync; keep it uniformly professional throughout both.

This matching strategy isn't just pleasing to the eyes, but it also reinforces your professional persona. Aligning your cover letter and resume design creates a neat, memorable package that champions your professional story.

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11. average salary and outlook for pr specialists.

As we further plunge into the digital age, the demand for skilled public relations (PR) professionals continues to be on the uptrend.

Recent data from the Bureau of Labor Statistics (BLS) indicates a promising outlook for the PR industry. As of May 2023, the average annual salary for PR specialists stood at $66,750 . This figure signifies the industry's recognition of the expertise and value PR professionals bring to the table.

Looking ahead, the PR landscape is set to expand even more. Specifically, employment opportunities for public relations professionals are expected to rise by 6% from 2022 to 2032. This growth rate is faster than the average for all occupations, indicating the mounting significance of PR roles across different sectors.

Moreover, the job market is projected to see an average of approximately 25,800 openings for PR specialists each year over the coming decade. The numbers tell a story of a thriving field with plentiful opportunities for ambitious professionals.

If you are looking to build a career in PR, these stats shed a positive light on future prospects. As you craft your marketing & PR cover letter, take pride in the growth and development your profession is poised to experience.

12. Top job search resources for marketing & PR professionals

• LinkedIn : Due to its networking capabilities and professional focus, LinkedIn is an essential job search tool for marketing and PR professionals.
• Glassdoor : Besides job listings, Glassdoor provides invaluable insights into company cultures, salaries, and employee reviews.
• Indeed : This massive job search engine hosts marketing and PR jobs from companies across industries and geographical locations.
• MarketingJobs : As the name suggests, this dedicated platform is for marketing jobs ranging from entry-level to executive roles.
• PRSA Jobcenter : A job board specifically for PR professionals, run by the Public Relations Society of America. 
• Company websites: Often, companies post openings on their own websites, so don't forget to check your dream companies' career pages.

Remember, maintaining an active online presence can also open doors in the marketing and PR world, so make sure your own marketing is on point.

Marketing / PR Cover Letter FAQ

Focus on the successes you've had in previous roles. Provide specific examples of campaigns or projects you've worked on, the roles you played, and the results achieved.

While the cover letter should complement your resume, it shouldn’t be a duplication. It's your chance to tell the story behind your skills and experiences.

You can showcase creativity through the language you use, the layout of the letter, or by detailing creative solutions you’ve implemented in past roles.

Focus on transferable skills from other roles or experiences. Anything to do with communication, project management, or customer engagement from any sector can be relevant.

Lack of specificity is a common flaw. Don’t make vague claims about your abilities; provide examples that evidence each skill or accomplishment.

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.

Subcategories

• Advertising Manager
• Brand Ambassador Manager
• Content Manager
• Digital Marketing
• Events Coordinator / Planner
• Marketing Assistant
• Marketing Manager
• Public Relations (PR)

All marketing / PR cover letter examples

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5 Marketing Cover Letter Examples That Worked in 2024

• Marketing Cover Letter
• Marketing Coordinator
• Marketing Intern
• Marketing Assistant
• Marketing Director
• Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

Marketing Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

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Marketing Coordinator Cover Letter Example

• Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

• Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
• Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

• Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

• Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

• Business analyst
• Social media manager
• Data analyst
• Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Luna Torres

Marketing Cover Letter Mistakes to Avoid

• The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
• This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam —you’ll make a much better impression.
• While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
• You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter , just in case you left out a comma or misspelled an important keyword.
• Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible. 

60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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Professional Advertising Agency Cover Letter Examples for 2024

Your advertising agency cover letter must immediately capture attention. It should showcase your most compelling work, placing emphasis on creativity and results. Communicate your unique approach to driving brand success. Let your passion for storytelling and strategic innovation leap off the page.

Cover Letter Guide

Advertising Agency Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Advertising Agency Cover Letter

Key Takeaways

Crafting a compelling advertising agency cover letter can leave many job seekers feeling stuck at the starting line. You might be eager to send out applications only to realize a strong cover letter is expected, not just a resume. Your challenge is to narrate a standout professional victory without echoing your resume's content. To strike that delicate balance—formal yet fresh, concise but vivid—remember to weave your story within a single page to captivate and connect with potential employers.

• Some inspiration from other professionals' job-winning cover letters;
• The best structure and format for your advertising agency cover letter;
• Insights on how to write about your best achievement to stand out;
• A creative twist on your advertising agency cover letter intro.

Upload your advertising agency resume to Enhancv's AI, which will quickly scan and prepare a job-winning cover letter for you.

If the advertising agency isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Advertising Agency resume guide and example
• SEO Manager cover letter example
• Marketing Project Manager cover letter example
• Email Marketing Manager cover letter example
• Affiliate Marketing Manager cover letter example
• Public Relations Specialist cover letter example
• Social Media Marketing cover letter example
• Branding Manager cover letter example
• Social Media Director cover letter example
• Commercial Director cover letter example
• Digital Marketing Executive cover letter example

Advertising Agency cover letter example

TIMOTHY DUNCAN

New York, NY

+1-(234)-555-1234

[email protected]

• Emphasizing past achievements with quantifiable metrics, such as a "50% increase in clients’ audience reach," can validate the candidate's expertise and result-oriented approach, which is essential for an advertising executive role.
• Highlighting budget-management skills and the ability to effectively leverage large funds, "ad budgets of up to $2M," speaks to the candidate's financial acumen and strategic planning capabilities, both critical for advertising campaigns.
• Mentioning leadership experience and the success of guiding a team, in this case a "15-person team," helps to establish the candidate's supervisory qualifications, suitable for a senior-level position where team management is often required.

What about your advertising agency cover letter format: organizing and structuring your information

Here is one secret you should know about your advertising agency cover letter assessment. The Applicant Tracker System (or ATS) won't analyze your cover letter.

You should thus focus on making an excellent impression on recruiters by writing consistent:

• Introduction
• Body paragraphs (and explanation)
• Promise or Call to action
• Signature (that's optional)

Now, let's talk about the design of your advertising agency cover letter.

Ensure all of your paragraphs are single-spaced and have a one-inch margins on all sides (like in our cover letter templates ).

Also, our cover letter builder automatically takes care of the format and comes along with some of the most popular (and modern) fonts like Volkhov, Chivo, and Bitter.

Speaking of fonts, professionals advise you to keep your advertising agency cover letter and resume in the same typography and avoid the over-used Arial or Times New Roman.

When wondering whether you should submit your advertising agency cover letter in Doc or PDF, select the second, as PDF keeps all of your information and design consistent.

The top sections on a advertising agency cover letter

• Header: This section includes your contact information and the date, allowing the recruiter to easily know who you are and how to reach you.
• Greeting: Use a personalized salutation to address the hiring manager; it shows you've done your research and you're reaching out to them directly.
• Introduction: Here you should capture the recruiter's interest by briefly mentioning your passion for advertising and any relevant experience that makes you a perfect candidate for the agency.
• Body: This section delves into your specific skills, creative achievements, and experiences in advertising, highlighting how they align with the agency's needs and demonstrating your understanding of current industry trends.
• Closing: The final part reaffirms your enthusiasm for the role, suggests a willingness for a follow-up conversation, and thanks the recruiter for considering your application, leaving a professional and courteous final impression.

Key qualities recruiters search for in a candidate’s cover letter

• Strong creative thinking and conceptualization skills: Essential for crafting innovative advertising campaigns that capture attention and communicate client messages effectively.
• Proven experience with multiple advertising platforms: Demonstrates the ability to navigate and optimize campaigns across digital, print, social media, and outdoor advertising.
• Exceptional communication and presentation skills: Vital for pitching ideas to clients, collaborating with team members, and ensuring clear and persuasive messaging in advertising content.
• Data-driven approach to campaign analysis and optimization: Shows that the candidate can interpret campaign metrics to measure effectiveness and adjust strategies for improved results.
• A robust portfolio of past advertising work: Provides tangible evidence of the candidate's ability to produce compelling and successful advertising materials tailored to various markets and industries.
• Understanding of consumer psychology and branding: Important for creating ads that resonate with target audiences and effectively convey the client's brand identity and values.

Kick off your advertising agency cover letter: the salutation or greeting

When writing your advertising agency cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them . Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your advertising agency cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department] Team,
• Attention: [Specific Role Title e.g., Creative Director],
• Dear Mr./Ms. [Last Name],
• Dear [First Name] [Last Name],

Your advertising agency cover letter intro: showing your interest in the role

On to the actual content of your advertising agency cover letter and the introductory paragraph .

The intro should be no more than two sentences long and presents you in the best light possible.

Use your advertising agency cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

• Company culture;
• Growth opportunities;
• Projects and awards the team worked on/won in the past year;
• Specific technologies the department uses.

When writing your advertising agency cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

That one achievement in your advertising agency cover letter body

The lengthiest part of your advertising agency cover letter is the body.

Within the next three to six middle paragraphs, present yourself as the best candidate for the role .

How can you do that without retelling your whole professional resume?

Select one key achievement that covers job-crucial skills and technologies (and is memorable).

Within the body of your advertising agency cover letter, aim to tell the story of how you achieved your success. Also, write about how this would help out your potential team.

Closing remarks to end your advertising agency cover letter

Of course, you'll have to show gratitude to the recruiters, who have assessed your profile at the end of your advertising agency cover letter .

A "Thank you for the consideration" would work wonders, instead of the standard "Sincerely yours".

Do you want to make an even better impression?

Close off your advertising agency cover letter by promising how you see yourself excelling in the role and the positive impact you'd bring about.

A sentence that encourages some further action on the recruiter's end could also be a good way to close off the communication (e.g. provide your availability for an interview).

Is it beneficial to mention that you have no experience in your advertising agency cover letter?

Lacking professional experience isn't the end of the world for your advertising agency cover letter .

Just be honest that you may not have had roles in the industry, but bring about so much more.

Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).

Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).

Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.

Key takeaways

Creating your advertising agency cover letter should be a personalized experience for the role and the recruiter, where you:

• Format your cover letter using the same ATS-friendly font (e.g. Railway) as you did for your resume;
• Greet recruiters, using their name, and follow up with two sentences to introduce yourself, your interest in the role, and to stand out;
• Map out one key success from your career (or life) that has taught you job-crucial skills;
• Substitute your lack of experience with an achievement from your internships, degrees, or volunteering gigs;
• End with a promise for your potential or your availability for an interview.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

15+ Tried and Tested Career Change Resume Tips (with examples)

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