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Social Sci LibreTexts

2.5: The Development of Modern Society

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Learning Objectives

  • Define Gemeinschaft and Gesellschaft .
  • List the major types of societies that have been distinguished according to their economy and technology.
  • Explain why social development produced greater gender and wealth inequality.

Since the origins of sociology during the 19th century, sociologists have tried to understand how and why modern society developed. Part of this understanding involves determining the differences between modern societies and nonmodern (or simple) ones. This chapter has already alluded to some of these differences. In this section, we look at the development of modern society more closely.

One of the key differences between simple and modern societies is the emphasis placed on the community versus the emphasis placed on the individual. As we saw earlier, although community and group commitment remain in modern society, and especially in subcultures like the Amish, in simple societies they are usually the cornerstone of social life. In contrast, modern society is more individualistic and impersonal. Whereas the people in simple societies have close daily ties, in modern societies we have many relationships where we barely know the person. Commitment to the group and community become less important in modern societies, and individualism becomes more important.

Sociologist Ferdinand Tönnies (1887/1963) Tönnies, F. (1963). Community and society . New York, NY: Harper and Row (Original work published 1887) long ago characterized these key characteristics of simple and modern societies with the German words Gemeinschaft and Gesellschaft . Gemeinschaft  means human community, and Tönnies said that a sense of community characterizes simple societies, where family, kin, and community ties are quite strong. As societies grew and industrialized and as people moved to cities, Tönnies said, social ties weakened and became more impersonal. Tönnies called this situation a Gesellschaft and found it dismaying.

Other sociologists have distinguished societies according to their type of economy and technology. One of the most useful schemes distinguishes the following types of societies: hunting and gathering , horticultural , pastoral , agricultural , and industrial (Nolan & Lenski, 2009).Nolan, P., & Lenski, G. (2009). Human societies: An introduction to macrosociology . Boulder, CO: Paradigm. Some scholars add a final type, postindustrial , to the end of this list. We now outline the major features of each type in turn. Table \(\PageIndex{1}\) summarizes these features.

Hunting and Gathering Societies

Beginning about 250,000 years ago, hunting and gathering societies are the oldest ones we know of; few of them remain today, partly because modern societies have encroached on their existence. As the name “hunting and gathering” implies, people in these societies both hunt for food and gather plants and other vegetation. They have few possessions other than some simple hunting and gathering equipment. To ensure their mutual survival, everyone is expected to help find food and also to share the food they find. To seek their food, hunting and gathering peoples often move from place to place. Because they are nomadic, their societies tend to be quite small, often consisting of only a few dozen people.

Beyond this simple summary of the type of life these societies lead, anthropologists have also charted the nature of social relationships in them. One of their most important findings is that hunting and gathering societies are fairly egalitarian. Although men do most of the hunting and women most of the gathering, perhaps reflecting the biological differences between the sexes discussed earlier, women and men in these societies are roughly equal. Because hunting and gathering societies have few possessions, their members are also fairly equal in terms of wealth and power, as virtually no wealth exists.

Horticultural and Pastoral Societies

Horticultural and pastoral societies both developed about 10,000–12,000 years ago. In horticultural societies, people use a hoe and other simple hand tools to raise crops. In pastoral societies, people raise and herd sheep, goats, camels and other domesticated animals and use them as their major source of food and also, depending on the animal, as a means of transportation. Some societies are either primarily horticultural or pastoral, while other societies combine both forms. Pastoral societies tend to be at least somewhat nomadic, as they often have to move to find better grazing land for their animals. Horticultural societies, on the other hand, tend to be less nomadic, as they are able to keep growing their crops in the same location for some time. Both types of societies often manage to produce a surplus of food from vegetable or animal sources, respectively, and this surplus allows them to trade their extra food with other societies. It also allows them to have a larger population size (often reaching several hundred members) than hunting and gathering societies.

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Accompanying the greater complexity and wealth of horticultural and pastoral societies is greater inequality in terms of gender and wealth than is found in hunting and gathering societies. In pastoral societies, wealth stems from the number of animals a family owns, and families with more animals are wealthier and more powerful than families with fewer animals. In horticultural societies, wealth stems from the amount of land a family owns, and families with more land are more wealthy and powerful.

One other side effect of the greater wealth of horticultural and pastoral societies is greater conflict. As just mentioned, sharing of food is a key norm in hunting and gathering societies. In horticultural and pastoral societies, however, their wealth, and more specifically their differences in wealth, leads to disputes and even fighting over land and animals. Whereas hunting and gathering peoples tend to be very peaceful, horticultural and pastoral peoples tend to be more aggressive.

Agricultural Societies

Agricultural societies developed some 5,000 years ago in the Middle East, thanks to the invention of the plow. When pulled by oxen and other large animals, the plow allowed for much more cultivation of crops than the simple tools of horticultural societies permitted. The wheel was also invented about the same time, and written language and numbers began to be used. The development of agricultural societies thus marked a watershed in the development of human society. Ancient Egypt, China, Greece, and Rome were all agricultural societies, and India and many other large nations today remain primarily agricultural.

We have already seen that the greater food production of horticultural and pastoral societies led them to become larger than hunting and gathering societies and to have more trade and greater inequality and conflict. Agricultural societies continue all of these trends. First, because they produce so much more food than horticultural and pastoral societies, they often become quite large, with their numbers sometimes reaching into the millions. Second, their huge food surpluses lead to extensive trade, both within the society itself and with other societies. Third, the surpluses and trade both lead to degrees of wealth unknown in the earlier types of societies and thus to unprecedented inequality, exemplified in the appearance for the first time of peasants, people who work on the land of rich landowners. Finally, agricultural societies’ greater size and inequality also produce more conflict. Some of this conflict is internal, as rich landowners struggle with each other for even greater wealth and power, and peasants sometimes engage in revolts. Other conflict is external, as the governments of these societies seek other markets for trade and greater wealth.

If gender inequality became somewhat greater in horticultural and pastoral societies than in hunting and gathering ones, it became very pronounced in agricultural societies. An important reason for this is the hard, physically taxing work in the fields, much of it using large plow animals, that characterizes these societies. Then, too, women are often pregnant in these societies, because large families provide more bodies to work in the fields and thus more income. Because men do more of the physical labor in agricultural societies—labor on which these societies depend—they have acquired greater power over women (Brettell & Sargent, 2009). Brettell, C. B., & Sargent, C. F. (Eds.). (2009). Gender in cross-cultural perspective . Upper Saddle River, NJ: Prentice Hall. In the Standard Cross-Cultural Sample, agricultural societies are much more likely than hunting and gathering ones to believe men should dominate women (Figure \(\PageIndex{2}\)).

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Industrial Societies

Industrial societies emerged in the 1700s as the development of machines and then factories replaced the plow and other agricultural equipment as the primary mode of production. The first machines were steam- and water-powered, but eventually, of course, electricity became the main source of power. The growth of industrial societies marked such a great transformation in many of the world’s societies that we now call the period from about 1750 to the late 1800s the Industrial Revolution. This revolution has had enormous consequences in almost every aspect of society, some for the better and some for the worse.

On the positive side, industrialization brought about technological advances that improved people’s health and expanded their life spans. As noted earlier, there is also a greater emphasis in industrial societies on individualism, and people in these societies typically enjoy greater political freedom than those in older societies. Compared to agricultural societies, industrial societies also have lower economic and gender inequality. In industrial societies, people do have a greater chance to pull themselves up by their bootstraps than was true in earlier societies, and “rags to riches” stories continue to illustrate the opportunity available under industrialization. That said, we will see in later chapters that economic and gender inequality remains substantial in many industrial societies.

On the negative side, industrialization meant the rise and growth of large cities and concentrated poverty and degrading conditions in these cities, as the novels of Charles Dickens poignantly remind us. This urbanization changed the character of social life by creating a more impersonal and less traditional Gesellschaft society. It also led to riots and other urban violence that, among other things, helped fuel the rise of the modern police force and forced factory owners to improve workplace conditions. Today industrial societies consume most of the world’s resources, pollute the environment to an unprecedented degree, and have compiled nuclear arsenals that could undo thousands of years of human society in an instant.

Postindustrial Societies

We are increasingly living in what has been called the information technology age (or just information age ), as wireless technology vies with machines and factories as the basis for our economy. Compared to industrial economies, we now have many more service jobs, ranging from housecleaning to secretarial work to repairing computers. Societies in which this is happening are moving from an industrial to a postindustrial phase of development. In postindustrial societies, then, information technology and service jobs have replaced machines and manufacturing jobs as the primary dimension of the economy (Bell, 1999).Bell, D. (Ed.). (1999). The coming of post-industrial society: A venture in social forecasting . New York, NY: Basic Books. If the car was the sign of the economic and social times back in the 1920s, then the smartphone or netbook/laptop is the sign of the economic and social future in the early years of the 21st century. If the factory was the dominant workplace at the beginning of the 20th century, with workers standing at their positions by conveyor belts, then cell phone, computer, and software companies are dominant industries at the beginning of the 21st century, with workers, almost all of them much better educated than their earlier factory counterparts, huddled over their wireless technology at home, at work, or on the road. In short, the Industrial Revolution has been replaced by the Information Revolution, and we now have what has been called an information society (Hassan, 2008).Hassan, R. (2008). The information society: Cyber dreams and digital nightmares . Malden, MA: Polity.

As part of postindustrialization in the United States, many manufacturing companies have moved their operations from U.S. cities to overseas sites. Since the 1980s, this process has raised unemployment in cities, many of whose residents lack the college education and other training needed in the information sector. Partly for this reason, some scholars fear that the information age will aggravate the disparities we already have between the “haves” and “have-nots” of society, as people lacking a college education will have even more trouble finding gainful employment than they do now (Wilson, 2009).Wilson, W. J. (2009). The economic plight of inner-city black males. In E. Anderson (Ed.), Against the wall: Poor, young, black, and male (pp. 55–70). Philadelphia: University of Pennsylvania Press. In the international arena, postindustrial societies may also have a leg up over industrial or, especially, agricultural societies as we move ever more into the information age.

  • The major types of societies historically have been hunting and gathering, horticultural, pastoral, agricultural, industrial, and postindustrial.
  • As societies developed and grew larger, they became more unequal in terms of gender and wealth and also more competitive and even warlike with other societies.
  • Postindustrial society emphasizes information technology but also increasingly makes it difficult for individuals without college educations to find gainful employment.

For Your Review

  • Explain why societies became more unequal in terms of gender and wealth as they developed and became larger.
  • Explain why societies became more individualistic as they developed and became larger.
  • Describe the benefits and disadvantages of industrial societies as compared to earlier societies.

Gutenberg’s Legacy: the Printing Press’s Role in Shaping Modern Society

This essay about the invention of the printing press by Johannes Gutenberg in the 15th century examines its monumental impact on society. It highlights how this innovation revolutionized the production and dissemination of knowledge, making books more affordable and accessible, thereby significantly increasing literacy rates across Europe. The essay discusses the printing press’s pivotal role in the Renaissance, the Reformation, and the development of vernacular languages, emphasizing its contribution to the spread of ideas, the challenge to established authorities, and the cultivation of national identities. It underscores the lasting legacy of Gutenberg’s invention, drawing connections between the printing press and modern advancements in information technology, illustrating its foundational role in the knowledge economy and its enduring influence on how we communicate and process information today. Moreover, at PapersOwl, there are additional free essay samples connected to Printing press.

How it works

In the heart of the 15th century, an innovation emerged from the workshops of Mainz, Germany, that would irreversibly transform the landscape of human knowledge and communication. This invention was none other than Johannes Gutenberg’s printing press. With its introduction, the press initiated a revolution not just in the way information was produced and disseminated but also in how society at large accessed and engaged with knowledge.

Before Gutenberg, books were painstakingly copied by hand, usually by monks in monasteries, making them rare, expensive, and accessible to only a select few.

The laborious process of copying texts ensured that only a handful of manuscripts were produced over months or even years. Gutenberg’s invention changed all that by introducing movable type to Europe, a technique that allowed individual letters to be cast in metal, arranged, and then re-arranged to print multiple copies of a page. This method drastically reduced the time and cost of book production, making books more available and affordable to a wider audience.

The historical significance of Gutenberg’s printing press cannot be overstated. It was the catalyst for a cultural revolution that would lead to the end of the Middle Ages and the dawn of the Renaissance. By making it possible to produce books in greater quantities, the press facilitated the spread of knowledge, ideas, and literacy across Europe. Scholars could now share their discoveries with peers in distant lands, and the increased availability of books led to a rise in literacy rates among the general population. This democratization of knowledge contributed to significant advancements in science, art, and religion, challenging long-held beliefs and institutions.

The printing press also played a crucial role in the Reformation, a period of religious upheaval and reform in the 16th century. Martin Luther’s 95 Theses, critical of the Catholic Church’s practices, were printed and circulated widely, reaching an audience that would have been unimaginable a century earlier. This rapid spread of revolutionary ideas, facilitated by the printing press, underscored its power as a tool for social change.

Moreover, the press had a profound impact on the development of languages and national identities. For the first time, books could be produced in vernacular languages rather than just Latin, the scholarly language of the Middle Ages. This accessibility fostered an environment where people could read and learn in their native tongue, leading to the standardization of languages and the strengthening of cultural identities.

The repercussions of Gutenberg’s invention reverberate to this day. The printing press laid the groundwork for the modern knowledge economy, predicated on the widespread dissemination of information. It’s fascinating to consider how this 15th-century innovation paved the way for future advancements in publishing and communication technologies, from the typewriter to the internet. The printing press not only marked the transition from the Medieval to the Modern Age but also epitomized the human capacity for innovation and its profound impact on society.

In reflecting on the legacy of the Gutenberg press, it becomes clear that its invention was a pivotal moment in human history. It catalyzed the spread of literacy, fostered the exchange of ideas at an unprecedented scale, and ultimately, shaped the course of human development. The story of the printing press is a testament to the power of technology to drive societal transformation, reminding us of the enduring impact of Gutenberg’s invention on the way we communicate, learn, and understand the world around us.

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Essay on Moral Values in 100, 150, 200, 300, 350, & 400 Words

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Essay on Moral Values in 100 Words

Moral values serve as guiding principles that shape our behavior, decisions, and interactions with others. They provide a moral compass and help individuals lead a meaningful and ethical life. In this essay, we will explore the significance and relevance of moral values in our society.

Moral values promote empathy, honesty, respect, and fairness, fostering a harmonious coexistence among individuals. They enhance our character, shaping us into responsible and compassionate human beings. Emphasizing moral values cultivates a sense of integrity and accountability, ensuring that our actions align with our beliefs. Moreover, they provide a foundation for building strong relationships and fostering mutual trust.

Essay on Moral Values in 150 Words

Moral values play a significant role in shaping our lives and society. They serve as guides to help us distinguish between right and wrong, shaping our behavior and decision-making processes. These values act as a compass that directs us towards uprightness, justice, empathy, and respect.

Moral values encompass several aspects, such as honesty, integrity, compassion, and fairness. Honesty cultivates trust and credibility, forming the foundation of healthy relationships. Integrity encourages us to act in accordance with our ethical principles, even when no one is watching. Compassion moves us to understand and help others, promoting harmony and unity. Fairness demands equal treatment and consideration for all, ensuring justice prevails.

By adhering to moral values, we create a society that thrives on righteousness and respect. Our actions become reflections of our character, contributing to a positive and ethical world.

Essay on Moral Values in 200 Words

Moral values play a crucial role in shaping the fabric of society. They are the principles that guide individuals in making ethical decisions and treating others with respect and compassion. In a world filled with diversity and differing belief systems, moral values act as the universal language that transcends cultural boundaries.

At their core, moral values encompass honesty, integrity, empathy, fairness, and kindness. These values serve as the building blocks of strong relationships, fostering trust and understanding among individuals. By adhering to moral values, one can lead a life that is not only morally upright but also contributes positively to the greater good.

Moreover, moral values provide individuals with a sense of direction and purpose. They act as a moral compass, guiding our actions and decisions. In times of confusion and moral dilemmas, these values serve as a reference point to help us differentiate right from wrong.

Moral values are also essential for personal growth and development. They shape our character and define who we are as individuals. Living by these values helps cultivate virtues such as patience, forgiveness, and perseverance, leading to personal fulfillment and happiness.

In conclusion, moral values form the foundation of a just and harmonious society. They foster a sense of unity and shared responsibility among individuals. As we navigate through life, it is crucial to uphold and promote moral values, ensuring a world where compassion, fairness, and integrity prevail.

Essay on Moral Values in 300 Words

Moral values are the foundation of a just and harmonious society. They guide our thoughts, actions, and decisions, shaping our character and defining who we are as individuals. In a world that can often feel chaotic and confusing, developing and upholding strong moral values is crucial for maintaining peace and stability.

At their core, moral values encompass principles such as honesty, integrity, compassion, and respect for others. They teach us to differentiate between right and wrong and to make choices that align with our inner sense of rightness. Moral values provide us with a moral compass, allowing us to navigate through life’s challenges and dilemmas.

One of the key aspects of moral values is the importance placed on empathy and kindness. These values encourage us to understand and share the feelings of others, fostering a sense of unity and compassion among individuals. They remind us to treat others with dignity and respect, regardless of their backgrounds or beliefs.

Another fundamental aspect of moral values is the significance of honesty and integrity. These values promote sincerity, transparency, and accountability in our words and actions. They require us to be truthful and trustworthy, even in the face of adversity or temptation.

Moral values play a vital role in our personal and professional lives. They guide our behavior in relationships, be it with family, friends, colleagues, or strangers. They shape our decision-making process, helping us to make ethical choices that consider the well-being of others.

In conclusion, moral values form the bedrock of a well-functioning society. They provide us with a compass to navigate the complexities of life and guide us toward making ethical choices. By upholding these values, we contribute to the creation of a more equitable, empathetic, and harmonious world. It is essential that we cultivate and foster these values in ourselves and in future generations, ensuring their continued importance in an ever-changing world.

Essay on Moral Values in 350 Words

Moral values: a guiding light in life.

Moral values serve as the compass that guides individuals through their journey in life. These principles act as a moral code that shapes one’s character, behavior, and interactions with others. In today’s fast-paced and interconnected world, the significance of moral values cannot be undermined.

Firstly, moral values play a crucial role in shaping one’s personal character. These values instill qualities such as honesty, integrity, compassion, and empathy. They teach individuals to distinguish between right and wrong and encourage them to make ethical choices. When individuals incorporate moral values into their character, they become more dependable, trustworthy, and responsible.

Secondly, moral values enhance interpersonal relationships. Respect, trust, and kindness towards others are fundamental moral values that foster harmonious connections. When individuals exhibit these values, they create an environment of understanding, love, and acceptance. This promotes healthy communication, cooperation, and collaboration, which in turn leads to better relationships in both the personal and professional spheres.

Moreover, moral values guide individuals in difficult situations and dilemmas. When faced with choices that can impact their integrity or dignity, moral values serve as a beacon of guidance. These values help individuals make decisions that align with their conscience and core beliefs, even if it means facing hardships or sacrifices.

Furthermore, moral values contribute to the betterment of society as a whole. When individuals uphold values such as justice, equality, and tolerance, they contribute to creating a just and inclusive society. These values enable individuals to recognize the importance of social responsibility and motivate them to work towards the welfare of others. A society built on strong moral values is likely to be more peaceful, humane, and progressive.

In conclusion, moral values are the foundation upon which individuals build their character, relationships, and society. They provide a sense of direction and purpose, helping individuals navigate the complexities of life. Embracing moral values not only enriches one’s own life but also establishes a strong ethical framework for the betterment of society as a whole. It is necessary for individuals to reflect upon and strive to incorporate moral values in their daily lives, for they truly serve as a guiding light in the modern world.

Essay on Moral Values in 400 Words

Moral values are guiding principles that dictate the behavior and actions of individuals, communities, and societies as a whole. They serve as a moral compass, helping us distinguish right from wrong and guiding us in making ethically responsible decisions. These values are deeply rooted in our beliefs, upbringing, and cultural traditions, shaping our character and defining who we are as human beings.

One of the most important moral values is honesty. Honesty is the foundation of trust and integrity. Being honest means being truthful, sincere, and genuine in our words and actions. It is about having the courage to always tell the truth, even when it may be difficult or unfavorable. Honesty builds strong relationships and promotes a sense of trust between individuals, which is vital for a harmonious society.

Another key moral value is kindness. Kindness involves showing compassion, empathy, and consideration towards others. It is about being supportive, understanding, and respectful. Kindness can be expressed through small acts of kindness, such as helping someone in need or offering a listening ear to a friend. It promotes a sense of community and fosters a culture of compassion and caring.

Respect is also an essential moral value. Respect involves treating others with dignity, honor, and fairness. It is about valuing the opinions, beliefs, and rights of others, regardless of our differences. Respect allows for open and constructive dialogue, leading to better understanding and cooperation among individuals and communities.

Integrity is another moral value that is crucial for personal and societal growth. Integrity involves having strong moral principles and consistently adhering to them, even when faced with challenging situations. It requires individuals to be honest, trustworthy, and accountable for their actions. Integrity is the backbone of a just and ethical society, promoting fairness, responsibility, and accountability.

Finally, a moral value that cannot be overlooked is empathy. Empathy is the ability to understand and share the feelings of others. It involves putting ourselves in someone else’s shoes and showing compassion and understanding towards their experiences and struggles. Empathy encourages a sense of connection and unity among individuals, fostering a more inclusive and supportive society.

In conclusion, moral values play a crucial role in shaping our character, guiding our behavior, and creating a harmonious society. Honesty, kindness, respect, integrity, and empathy are just a few examples of important moral values that should be cultivated and practiced by individuals. By embracing and promoting these values, we can contribute to a more just, compassionate, and ethical world.

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Essays on Modern Society

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essay on modern society in 150 words

Technological Impact on Modern Society

Introduction, first main point, second main point, third main point.

  • Arthur C. Clarke (1984), a prolific and influential author, once said, “Any sufficiently advanced technology is equivalent to magic” (180).
  • Experiences of technological “magic,” especially in health, production and manufacturing, and the automotive industry, are outstanding. Today, technology raises controversial debates on balancing its usefulness and the level of harm it imparts to society. It is essential to know and understand the various ways technology affects humanity, whether positively and negatively.
  • Reliable and fast communication,
  • Restructuring and improving education, and
  • Unhealthy lifestyles versus advanced health care.

Technology facilitates better, fast, and reliable communication. Communication is a central tenet of growth and development in society.

  • The evolution of cellular networks enhanced global participation through fast data channels.
  • As the pinnacle of global forces, technology has provided instant communication from all parts of the world (Ohlin, 2019). Moreover, it has expanded communication to reach a vast audience at the same time. Billions of people interact through social media platforms.
  • Electronic devices such as smartphones, televisions, and radio devices foster the quick and convenient transfer of messages and information. Over long distances, they are more suitable than the physical delivery of messages through letters and face to face conversations.

Technology has structured, remodel, and adjusted the framework of education.

  • Through the new avenues of communication and collaboration, technology increases educational opportunities. Today, people access research materials and relevant information on their handheld or portable devices.
  • Students are not restricted to physical classrooms and can take part in projects, share ideas, and participate in new learning ways.
  • Technology has diluted the passive student-teacher relationship and enabled independent learning where the teacher serves as a guide rather than the source (Cloete, 2017).

Technology has magnified unhealthy lifestyle choices but has also improved health care delivery.

  • Technological resources such as the internet and television have reduced physical activity. People stay indoors, lying in bed or seated, watching televisions, or scrolling their phones.
  • Sleeping behaviors have been significantly altered as increasing sleep latency is alarming due to electronic media consumption (Exelmans & Van den Bulck, 2015). Research also shows that technological devices that give unlimited internet access tend to fuel mental disorders such as depression and anxiety, especially in adolescents and young adults.
  • Such improvements as the digitization of health records, automation of some medical processes, telemedicine have improved health care delivery by reducing costs and easing the workflow. Therefore, world statistics have recorded a significant decrease in mortality rates.

Technological impacts in modern society contain confounding advantageous and harmful effects.

Within a relatively long list, the following are highly considerable:

  • Technology has perpetually eliminated some barriers in communication and fostered speed, reliability, and convenience. Consequently, it has been instrumental in creating global networks.
  • Through technological advancements, education systems have experienced a paradigm shift. Learners have limited access to educational tools, educational materials, and new ways of learning.
  • The exponential increase in population is highly attributed to better health care, which is improved by technology. However, a large percentage of the population suffers from lifestyle diseases and mental disorders fostered by other technological developments.

Technology is highly volatile, but people can use the existing information of its impact on society to influence how future advancement can be adjusted to meet admirable developments. At the baseline, innovators should focus on ensuring that there is no point that technology runs out of control or becomes a threat to human existence and other life forms on earth.

Clarke, A. C. (1984). Profiles of the future: An inquiry into the limits of the possible . Henry Holt and Company.

Cloete, A. L. (2017). Technology and education: Challenges and opportunities. Theological Studies , 73 (3), 1−7. Web.

Exelmans, L., & Van den Bulck, J. (2015). Technology and sleep: How electronic media exposure has impacted core concepts of sleep medicine. Behavioral Sleep Medicine , 13 (6), 439−441. Web.

Ohlin, C. L. (2019). Information and communication technology in a global world: Teachers’ perceptions of continuing professional development. Research in Social Sciences and Technology , 4 (2), 41−57. Web.

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StudyCorgi. (2022, December 27). Technological Impact on Modern Society. https://studycorgi.com/technological-impact-on-modern-society/

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Role of Media in Society Essay

Introduction, overview of the role of media in society, works cited.

In today’s society, the flow of information among the citizenry plays an important role towards the development of an informed society. To this effect, the media has been instrumental in ensuring that the population gets current news and information on different issues affecting various societies.

Arguably, without the media, the world would consist of an ignorant population devoid of any relevant information relating to issues affecting their environment. With this in mind, it could be argued that the media provides the backdrop against which we make sense of any new conditions and information that we encounter in a world that is increasingly becoming globalized.

Since its conception, the media has been hugely influential in the development of the society. The media can be used to drive public opinion, report on current news and advance some social values. The media is at best a complex genre which may be broken down into a large number of sub-genres such as news stories, opinion columns, advertisements, sports and horoscopes to name but a few.

As such, the role of the media in today’s society is important because it essentially helps individuals get access to valuable information, educate the people in the communities and is a useful, affordable and an economical tool for entertainment.

In today’s society, the social issue that has particularly struck individuals through the decades is that of the media. In this study, the various opinions held in regard to the media and how it operates shall be provided. Through the analysis of relevant literature, a brief yet informative discussion of the various benefits that have been enjoyed as a result of the media shall be presented. This shall be done by highlighting key areas where the media has been instrumental.

These areas include but are not limited to: provision of information, a source of education and knowledge, link between members of the global community and a source of entertainment. The differing opinions propagated by media critics shall also be presented. This shall at the end help us understand the roles that the media plays in society as well as the extent to which the media has been successful in performing its duties.

As such, it shall be a worthwhile endeavor to shed some light on the benefits as well as the costs that have risen due to the presence and effects of the media in our societies. This analysis shall help in the provision of a clearer understanding on how the media affects society.

The media is arguably one of the most powerful agents for change and the betterment of society. Its role as the society’s eyes; indeed a ‘watchdog’ constantly monitoring and critiquing the actions of those in authority for the betterment of society are some of the attributes that previously made the media seem as a positive influence to society.

The ability of media to so accurately reflect the mood of the society and advocate for people to fight against social injustices and vices portrays the media as a tool for promoting justice, equality and harmony among the masses.

In regards to this statement, the current states of affairs indicate that societies are ridden with selfishness and actions aimed at advancing individual goals. This can be derived from the argument raised by Michael Meyers who claims that today’s media does not educate the audience but train them (Kramer, Meyers and Rothstein 582).

This he attributes to the fact that the media outlets no longer providing credible information. In this regard, the audience does not buy the truth, but what prominent figures want them to believe. The author is trying to bring out the fact that media is biased.

The proposed biasness has its root in the anti-intellectual and anti-democratic media. In addition, the media’s advertisement of products and services is an act aimed at enabling the consumers to make informed choices. As Bernt explains, the skills and artistic nature used to present persuasive advertisements help consumers relate products to their lifestyle and preferences (193).

Texts and images represented in advertisement can signify a myriad of meanings to the viewer. All this is in an attempt by the creator of the advert to persuade the consumer to think, feel or act in a predetermined manner (Bernt 194). Advertisement is therefore more of an educative venture than a deliberate attempt to sway the consumer in any predetermined direction since in the end; the consumers are better informed of the variety of brands that are at their disposal.

Bernt suggests that the heavy emphasis of advertisements in media is due to the fact that advertisers are the dominant sources of revenue for most modern media (193). The influence that advertisements have on the people is colossal as can be inferred from the rise in sales for corporations that engage in large-scale advertisement.

Bernt further asserts that the persuasive nature of advertisements has had a great effect on American culture in regards to the relationship between working hard and purchasing power (193). Bernt asserts that advertisements have “replaced Puritanism or the Protestant work ethic as the driving force in American society that causes people to work hard in order to shop even harder (193).”

The various forms of entertainment availed e.g. Movies, sports, interactive programs and Music productions are very important means of relieving stress after a long day at work. In addition, they help alleviate boredom. As such, the sole agenda of such products is recreational and providing means for people to enjoy themselves and connect (Bellah et al 67).

For example, through satellite television providers like DSTV people all over the world are able to enjoy the entertainment genre that best suit their preferences. Examples include movies, sports, music and news. Truth be told, football clubs would never have gained such a strong and wide fan base were it not for the media.

In regards to change in journalism, Pavlik highlights on how journalism has been affected by the transformation of the new media (Fernback 163).

In his opinion, new media technologies have greatly affected the traditional perspective of journalism. This he explains by expounding on the new journalistic trends such as changes in the contents provided to the audience as news, changes in how journalists work, structural changes in news organizations and changes that have occurred in the correlations between media outlets, journalists and different audiences (Fernback 163).

These changes brought about by new media technologies have to a large extent led to the contextualization of journalism; a situation whereby journalism has become less objective and practical.

On the same note, Palvik (as cited by Fernback 163) further notes that these new trends perceive journalists as interpreters of current events who in their efforts “empower the audience and reconnect communities (Fernback 163).”

According to Palvik, the new transformations being experienced in media outlets can be attributed to the availability and emergence of online infrastructure, high degree of customization, instantaneity and interactivity that characterize new media. In his point of view, Palvik believes that such developments will at the end make journalism a better tool to promote democracy (Fernback 163).

Evidence of such developments can be derived from the emergence of the internet and the online architecture that supports this vast source of information. Through online encyclopedias such as Wikipedia and the various search engines, people are able to access information and learn about different issues that affect their lives.

In addition, students in all academic fields are able to do more research in their designated fields and as a result, they become more knowledgeable in these areas than they would have been while using the traditional means of acquiring knowledge. Similarly, the internet has also provided people with a global means of communicating and learning about each other through websites like “facebook” and “twitter”.

People from different countries globally are able to interact and socialize in the comfort of their homes without the inconveniencies caused by travelling as well as the enormous costs that would have otherwise been incurred. These facts prove Palvik’s assertion that new media is at the forefront in empowering the masses (by providing useful information) and connecting communities (interactive nature of the internet, radio and TV talk shows e. t. c.).

On the other hand, Preston (as cited by Fernback 163) contends that the transformations being experienced in media are as a result of political, social, economical and communication patterns rather than technological developments.

Preston asserts that the interrelation that exists between social and informational sciences accompanied by non-academic and industrial literatures can be used by media so as to develop an equitable society and ensure social order (Fernback 163). In his book reshaping communication , Preston uses the aforementioned aspects to develop a model that explores the social role of information and communication in societies today (Fernback 163).

In his opinion, Preston argues that our cultural, informational and social bearings are hinged not on technological advancements, but on the socioeconomic, political and communication trends that we adapt (Fernback 164). In this regard, it can arguably be stated that the role of the media in society is not determined by technological advancements, but by the socio-technical paradigm (Fernback 164).

The positive view of the media has greatly been challenged with time. No longer do the various media outlets stand out as the ‘last front were nobility and idealism still had a foothold.’ Instead, the media just like any other business has been influenced by competition and ratings. As such, it has been noted for a fact that media outlets do at times express their own biased opinions which may not always be ideal or noble at that.

For example, Gay Talese attests to the fact that the New York Times editor Gerald Boyd refused to print a story about an interracial wedding simply because it never emphasized on Black victimization (Kramer, Meyers and Rothstein 575). According to Gay Talese, any story that would soften the perception people had on such issues was disallowed and could not be printed (Kramer, Meyers and Rothstein 575).

In this case, the Media’s actions which were previously perceived as being selfless and socially motivated have been exposed to not always have been driven by benevolence. These actions are at times resounded with self interests and personal gains for the media houses and the corporations that sponsor them.

The previous view of the media’s ability to correctly reflect on the society’s mood has also been greatly questioned as the media does at time appear to affect the set the society’s mood as opposed to reflecting it through the use of propaganda. (Kramer, Meyers and Rothstein suggest that the one of the media’s greatest power is in its ability to subtly influence our opinion (575).

They further assert that in events that elicit a lot of public opinion, propaganda plays a great role and polarizes people along lines that they may not necessarily have taken had they not been “persuaded” to do so.

This subtle psychological nudges can be used to further the cause of big corporations in the form of advertisements or by politicians who want to sway public opinions for their own good. To this effect, the people’s previous trust in the media report has therefore been greatly clouded by this realization.

In terms of the unbiased reporting which had for a long time been viewed to be the hallmark of the popular media, it has been noted that some media reports are actually aimed at making the recipient of the information form a certain pre-determined opinion thus destroying any illusion of un-biasness (Kramer, Meyers and Rothstein 575).

Media outlets can therefore set out to further some social cause which they believe in. Using the cultivation theory, Burton propose that exposure to some kinds of media often cultivate certain attitudes and values (Steffen 455). As an example, Steffen sheds some light on how Arab media has in the recent past adopted the western form of journalism and media presentation (455).

In this regard, the author states that even journalists from countries such as Egypt and other Arabic countries which has stringent media policies accept western media values such as accuracy and balance (Steffen 455). As such, the reporter’s opinions and attitude will rub on the general population thus coloring their view of some events.

In addition, the aforementioned assertion that advertisement aired in different media outlets is aimed at making the consumer better informed has been changed by evidence which strongly suggests that advertisements are aimed at actively influencing the decision that the consumer makes or may make in future (Steffen 456).

What this means is that advertisement is no longer a primary tool for marketing, instead, it has been used to combat the aggressive competition. To this effect, only the consumers suffer because the advertisements no longer help them make informed decisions about the products but instead, the advertisements influence their judgments by giving half-truths.

An especially troubling fact that revealed through various research efforts is that uncontrolled media in some instances leads to desensitization of the population on issues such as violence.

Continuous exposure to media violence especially on the young and impressionable segment of the population can lead to catastrophic results as has been witnessed before in the various random shootouts that occur in our schools. Research shows that media violence encourages aggressive behavior and leads to pessimism in children (Burton 123; Steffen 456).

This information contradicts the aforementioned perception of the media as a guardian and propagator of social values since the compelling evidence presented by research showed that media also leads to breaking of social values and leads to a disruption of harmony through the violence it encourages.

On the same note, rampant advertisements through media outlets have in the recent past characterized modern media. These advertisements aim at influencing the consumer to maintain or develop some form of ideology (Bernt 194). This close relationship that media and advertising have developed raises concerns over the influences that the media may be willing to wield so as to achieve the advertising objectives.

A closer observation of the movies and other entertainment forms presented by the media revealed heavy advertisements therein. These rampant acts of branding were previously unknown to many and their effect though unconsciously administered is substantial.

The media’s promotion of social values is also at times only used as a cover to influence consumers by use of advertisement (Fernback 164). Due to these advertisements, naive recipients of the information presented are unwittingly influenced into buying the products that the particular advertisements promote.

This is at best a very irresponsible behavior by the media since most people are favorably disposed to agree with sentiments that are projected by the media. These misuses of social issues as a marketing tool have also changed the positive role that the media was supposed to deliver. This is mainly due to the fact that the media is being used as a tool for furthering the objectives of corporations at the cost of an unsuspecting population.

The role played by the media in today’s society cannot be understated. However, caution should be taken because as expressed in this study, not all media is healthy. Through this research, the knowledge that has been transferred herein should not make the public skeptical of the media but should help them become more skeptical about the issues being addressed through various media outlets.

This will invariably transform them from being passive, unquestioning and all-believing recipients, to active and questioning recipients of the information which is provided by the media. Nevertheless, a free and vibrant media is necessary for the good of the society. An unfettered media is the hallmark of a truly unbiased society. However, one should adopt a more questioning stance when dealing with any information provided by the media.

Bellah, Robert. ET AL.”Community, Commitment, and Individuality.” Literacies: Reading, Writing, Interpretation. New York: W.W. Norton, 2000. 65-74. Print.

Bernt, Joseph. P. “Ads, Fads, and Consumer Culture: Advertising’s Impact on American Character and Society.” Journalism and Mass Communication Quarterly 78.1 (2001): 193-194. Research Library, ProQuest. Web.

Fernback, Jan. “Journalism and New Media / Reshaping Communications: Technology, Information and Social Change.” Journalism & Mass Communication Educator 57.2 (2002): 162-164. Research Library, ProQuest. Web.

Kramer Hilton, Michael Meyers and Edward Rothstein. “The media and our country’s agenda.” Partisan Review 69.4 (2002): 574-606. Research Library, ProQuest. Web.

Steffen, Brian. J. “Media and Society: Critical Perspectives.” Journalism and Mass Communication Quarterly 83.2 (2006): 455-456. Research Library, ProQuest. Web.

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IvyPanda. (2019, October 23). Role of Media in Society. https://ivypanda.com/essays/role-of-media/

"Role of Media in Society." IvyPanda , 23 Oct. 2019, ivypanda.com/essays/role-of-media/.

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IvyPanda . 2019. "Role of Media in Society." October 23, 2019. https://ivypanda.com/essays/role-of-media/.

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IvyPanda . "Role of Media in Society." October 23, 2019. https://ivypanda.com/essays/role-of-media/.

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Essay on Society

Students are often asked to write an essay on Society in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Society

Introduction.

Society is a group of individuals who share a common area, culture, and behavior. It includes various communities, families, and organizations.

Role in Development

Society plays a vital role in our development. It shapes our values, beliefs, and norms, influencing our behavior and decisions.

Importance of Society

Society is important as it provides structure and order. It offers a platform for social interaction, helping us learn and grow.

In conclusion, society is an essential part of our lives. It shapes us as individuals and plays a key role in our overall development.

Also check:

  • Speech on Society

250 Words Essay on Society

Understanding society: a complex web.

Society, the intricate network of human relationships and interactions, is a cornerstone of human existence. Formed through shared values, norms, and beliefs, it serves as the bedrock of civilization, fostering cooperation, and mutual understanding among individuals.

The Evolution of Society

Society has evolved significantly over time, transitioning from small bands of hunter-gatherers to complex, technologically advanced communities. This transformation has been driven by various factors, including environmental changes, technological advancements, and shifts in human cognition and behavior.

Society and Individual

The relationship between society and the individual is a subject of continuous debate. While society shapes individuals through socialization, individuals also influence society by challenging norms and driving change. This dynamic interplay between society and individuals highlights the fluidity and complexity of social structures.

The Role of Society in Modern Times

In today’s globalized world, societies are becoming increasingly interconnected. This interconnection has amplified the exchange of ideas, cultures, and values, leading to a more diverse and inclusive global society. However, it also presents challenges such as cultural homogenization and the erosion of traditional societal structures.

In conclusion, society is not a static entity but a dynamic construct that evolves with time. Understanding its complexities and nuances is crucial for fostering social harmony and progress. As we move forward, it is essential to ensure that societal evolution is inclusive and sustainable, promoting the welfare of all its members.

500 Words Essay on Society

Society is an intricate web of relationships and interactions, a complex system of interconnected individuals and groups who share a common geographical location, culture, or set of norms and values. It is a dynamic entity, constantly evolving and adapting to changes in the world around it.

The Concept of Society

A society is more than a mere collection of individuals. It is a living, breathing entity that shapes and is shaped by its members. It is a system of interdependent parts that function together to ensure the survival and prosperity of the whole. In essence, a society is a mirror of its people, reflecting their values, beliefs, and aspirations.

The Structure of Society

Societies are structured in ways that reflect the underlying power dynamics and social hierarchies. These structures can be formal, such as government institutions and legal systems, or informal, like social norms and cultural practices. They serve to maintain order, facilitate cooperation, and mediate conflicts. However, they can also perpetuate inequalities and injustices, making societal structure a critical area of study and reform.

Society and Culture

Culture is the lifeblood of a society. It encompasses the shared beliefs, values, customs, and practices that bind people together and give them a sense of identity and belonging. Culture is transmitted from generation to generation, shaping the way people think, feel, and behave. It is a powerful force that can both unite and divide societies.

Society and Change

Societies are not static; they are continually evolving. This evolution is driven by a variety of factors, including technological advancements, economic developments, and social movements. Change can be a source of progress, leading to improvements in living standards, social equality, and human rights. However, it can also be a source of conflict, as people resist changes that threaten their interests or values.

The Role of Individuals in Society

Individuals play a crucial role in shaping society. Through their actions, ideas, and innovations, individuals can instigate change, challenge existing norms, and contribute to the development of society. However, individuals are also shaped by society, their thoughts and behaviors influenced by the social, cultural, and institutional contexts in which they live.

In conclusion, society is a complex and dynamic entity that shapes and is shaped by its members. It is a system of interdependent parts, structured by power dynamics and social hierarchies, and animated by shared culture. As societies evolve, they present opportunities for progress and challenges for conflict. Understanding the intricate dynamics of society is crucial for any individual or group seeking to instigate change, challenge injustices, or contribute to societal development.

That’s it! I hope the essay helped you.

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✍️Essay on Globalisation: Samples in 100, 150 and 200 Words

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Essay on Globalisation

Globalisation means the combination of economies and societies with the help of information, ideas, technology, finance, goods, services, and people. It is a process where multinational companies work on their international standing and conduct operations internationally or overseas. Over the years, Globalisation has had a profound impact on various aspects of society. Today we will be discussing what globalisation is and how it came into existence with the essay on globalisation listed below.

Table of Contents

  • 1 How Globalisation Came Into Existence?
  • 2 Essay on Globalisation in 100 Words
  • 3 Essay on Globalisation in 150 Words
  • 4 Essay on Globalisation in 200 Words

How Globalisation Came Into Existence?

For all those unaware, the concepts of globalisation first emerged in the 20th century. Here are some of the key events which led to the development of globalisation in today’s digital world.

  • The ancient Silk Route as well as the maritime routes led to the exchange of goods, ideas and culture in several countries. Although these were just trade routes, but later became important centres for cultural exchange.
  • Other than this, the European colonial expansion which took place from the 15th to the 20th century led to the setting up of global markets where both knowledge and people were transferred to several developing countries. 
  • The evolution and exchange of mass media, cinema and the internet further led to the widespread dissemination of cultures and ideas.

Also Read: Essay on the Importance of the English Language for Students

Essay on Globalisation in 100 Words

Globalization, the interconnectedness of nations through trade, technology, and cultural exchange, has reshaped the world. It has enabled the free flow of goods and information, fostering economic growth and cultural diversity. However, it also raises challenges such as income inequality and cultural homogenization. 

In a globalized world, businesses expand internationally, but local industries can suffer. Moreover, while globalization promotes shared knowledge, it can erode local traditions. Striking a balance between the benefits and drawbacks of globalization is essential to ensure a more equitable and culturally diverse global community, where economies thrive without leaving anyone behind.

Also Read: Essay on Save Environment: Samples in 100, 200, 300 Words

Essay on Globalisation in 150 Words

Globalization is the process of increasing interconnectedness and interdependence among countries, economies, and cultures. It has transformed the world in various ways.

Economically, globalization has facilitated the flow of goods, services, and capital across borders. This has boosted economic growth and reduced poverty in many developing nations. However, it has also led to income inequality and job displacement in some regions.

Culturally, globalization has resulted in the spread of ideas, values, and cultural products worldwide. While this fosters cultural exchange and diversity, it also raises concerns about cultural homogenization.

Technologically, globalization has been driven by advances in communication and transportation. The internet and smartphones have connected people across the globe, allowing for rapid information dissemination and collaboration.

In conclusion, globalization is a complex phenomenon with both benefits and challenges. It has reshaped the world, bringing people closer together, but also highlighting the need for responsible governance and policies to address its downsides.

Also Read: Essay on Unity in Diversity in 100 to 200 Words

Essay on Globalisation in 200 Words

Globalization, a multifaceted phenomenon, has reshaped the world over the past few decades. It involves the interconnectedness of economies, cultures, and societies across the globe. In this essay, we will briefly discuss its key aspects and impacts.

Economically, globalization has led to increased international trade and investment. It has allowed companies to expand operations globally, leading to economic growth in many countries. However, it has also resulted in income inequality and job displacement in some regions.

Culturally, globalization has facilitated the exchange of ideas, values, and traditions. This has led to a more diverse and interconnected world where cultures blend, but it can also challenge local traditions and languages.

Socially, globalization has improved access to information and technology. It has connected people across borders, enabling global activism and awareness of worldwide issues. Nonetheless, it has also created challenges like cybercrime and privacy concerns.

In conclusion, globalization is a double-edged sword. It offers economic opportunities, cultural exchange, and global connectivity, but it also brings about disparities, cultural tensions, and new global challenges. To navigate this complex landscape, the world must strive for responsible globalization that balances the interests of all stakeholders and promotes inclusivity and sustainability.

Related Articles

The movement of goods, technologies, information, and jobs between countries is referred to as globalisation. 

Globalization as a phenomenon began with the earliest human migratory routes, or with Genghis Khan’s invasions, or travel across the Silk Road.

Globalisation allows wealthy nations to access cheaper labour and resources, while also providing opportunity for developing and underdeveloped nations with the jobs and investment capital they require.

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Malvika Chawla

Malvika is a content writer cum news freak who comes with a strong background in Journalism and has worked with renowned news websites such as News 9 and The Financial Express to name a few. When not writing, she can be found bringing life to the canvasses by painting on them.

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