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MBA RESEARCH PROJECT REPORT

Related Papers

Jeff Tobias

Walid Alrawi

nika derecho

Efthymios Constantinides

"Addresses one of the fundamental issues of e-marketing: how to attract and win over the consumer in the highly competitive Internet marketplace. Analyses the factors affecting the online consumer's behavior and examines how e-marketers can influence the outcome of the virtual interaction and buying process by focusing their marketing efforts on elements shaping the customer's virtual experience, the Web experience. Identifying the Web experience components and understanding their role as inputs in the online customer's decision-making process are the first step in developing and delivering an attractive online presence likely to have the maximum impact on Internet users. Click-and-mortar firms delivering superior Web experience influence their physical clients’ perceptions and attitudes, driving additional traffic to traditional sales outlets. Provides a contribution to the theoretical debate around the factors influencing the online consumer's behavior and outlines some noticeable similarities and differences between the traditional and virtual consumers. "

Ian Blackman

Kuwait chapter of Arabian Journal of Business & Management Review

Shahram Gilaninia

Barbara Neuhofer

American Behavioral Scientist

Ronald Faber

The Internet has apparently become an important source of information for consumers and partly because of this trend, the Internet now presents a huge opportunity for advertisers who seek effective communication with their target markets. The purpose of this article is to provide an understanding of the qualities and potentials of the Internet as an advertising medium. First, an overview of the various forms of Internet advertising is provided, as well as a review of existing literature regarding the effectiveness of each form. The article next compares the Internet with traditional mass media from the perspective of the consumer information environment and shows how unique characteristics of the Internet may alter consumer experience and decision making. The article concludes with a discussion of the needs and challenges facing the field.

Konstantinos Fouskas

Category: MBA Projects

Download All MBA Final Year Projects, Project Reports, B School Projects, Business Project Abstracts, MBA Papers, MBA Presentations. Final Year mba students can find mba projects on finance, MBA Projects on banking, MBA Projects on marketing with project reports and abstracts for free download.

Impact of IT on Sales Industry with special reference to Retail, FMCG & E-Commerce Industries

1. Introduction

The days are gone when the strategy of marketing and sales used to happen in a traditional way. The world has become small by glocalization because of tremendous development in technology. The competition has increased across the globe irrespective of the industry segments where the companies are investing huge amounts in technology implementation in their organization to become sustainable. The technology is been implemented in all areas and functions of the organization and when it comes to sales apart from ERP technologies separate sales technologies are being implemented to increase monitoring and track sales. It is very important to track, and generate analytics and metrics of the sales patterns which shall help in planning the entire operations of the organization hence, Information technology in sales is very important.

The IT in Retail, FMCG, and E-Commerce play a crucial role as there are many product lines, and diverse products and the mode of operations/ sales of the sales have multiple dimensions. As stated that there because of tremendous competition organizations are expanding beyond geographical horizons and diversifying their products and tracking the sales patterns, product wise sales, location wise sales, season wise sales are very important along with the strategy of enabling the sales technologies to do market research also.

In this project, the role of IT in the sales industry with reference to retail, FMCG & E-Commerce shall be analyzed using the Political, Economic, Social, Technological, Legal, Environmental (PESTLE), Strength, Weakness, Opportunities, Threats (SWOT), Ishikawa diagrams. The five dominant sales technologies shall be analyzed based on their features, number of customers, performance, etc., and one of these five technology be selected and analyzed further. Based on the analysis the findings shall be drawn and the recommendation shall be given.

2. Objectives

To analyze the role of IT in sales
To understand the role of IT in retail, FMCG, and E-Commerce industries
Evaluating the five dominant technologies in sales
Analyzing one of the five selected technologies to understand the pros and cons
To explore the challenges in implementing IT in sales
To explore the advantages and disadvantages of implementing IT in sales
To understand the data integrity and safety measures incorporated in sales technologies
To explore how IT is enabling the organization to attract new customers
To explore the strategies for how IT is helping organizations in retaining their existing customers.
To analyze how IT technologies are bridging the gap between customers and organizations by enabling their effective communication channels.
To explore the limitation of IT in the selected industries.

3. Need of the study

It is evident that the competition is been increasing across the globe in all industry segments and it is becoming tough for the organization to be sustainable. In any industry, whether it is products/ goods or services sales are very important as revenues are generated only through sales and it is very important to increase sales strategically and this can be enabled only through technology.

Many IT and software companies are developing and transforming technologies in the sales segment because of growing demand. There are various challenges, and limitations which are involved in sales IT technologies such as data integrity, data security, etc., along with the cost of the technologies hence, there is a need to explore and do research in this area and that is the reason for selecting this topic.

4. Scope of the Study

The scope of the study is confined to the Indian environment. The scope is limited to Retail, FMCG, and E-Commerce industries. There are various sales IT technologies available in the Indian market but only the top five of them shall be selected and analyzed out of which one technology shall be deeply analyzed. The scope deals only with the impact, challenges, advantages, and disadvantages of sales IT technologies in the selected industries in the Indian environment.

5. Research Methodology

This research shall be carried out in a systematic way. All important components shall be covered and all ethical issues shall be addressed. There shall be any copied content in this research and there shall be any copyrights, etc., issues.

5.1 Research Paradigms

Positivism, Critical theory, Realism, Critical Realism, and Constructivism and the research paradigms which shall be followed in this research.

5.2 Data Collection

The data collection shall be divided into two dimensions primary data and secondary data and these data shall be collected from various sources like academic notes, books, journals, articles, blogs, and various internet sources. The primary data and the secondary data analysis shall be done and the same shall be incorporated in the literature review chapter of the final project document.

5.3 Data Analysis

The qualitative analysis tool shall be used in this study. The tools such as SWOT Analysis, PESTLE Analysis, and the Ishikawa diagram shall be used and during the research, if we found that any additional tools are required to use we shall explore and use those tools and incorporate them data analysis chapter of the final project report.

A Study of Consumer’s Online and Offline Shopping Behavior Project Report

An Analysis of Consumer’s Online and Offline Shopping Behavior is an MBA Marketing-related final-year project. The main aim of this project is to study online shopping customer’s behavior and offline shopping customers behavior. The duration of the project is 60 days.

OBJECTIVES OF RESEARCH

1. Analysis of consumer behavior on online and offline purchases. 2. Conduct a comparative study of online and offline purchases. 3. Find out what people think about online shopping.

SCOPE OF THE STUDY:

Therefore, this study “A Study of Consumer’s Online and Offline Shopping Behavior” will be useful for the online seller in creating a strategy to meet their needs by knowing the attitude and satisfaction level of the customers.
Determine what factors affect the consumer’s online purchases.
Find out which website features will motivate the user to buy the product from the online shopping website.

LIMITATION OF STUDY

The results of the survey are based on the assumption that respondents have accurate information.
Research is limited in time and cost.
Respondents filled out the questionnaire by accident because they did not want to provide any information, which may affect the conclusion.

RECOMMENDATIONS

Use a debit card instead of another payment method.
Don’t buy from spam or phishing emails.
Buy from a mobile device, not a computer.
Compare product prices through price comparison sites.
Buy electronic equipment and valuables from offline trading.
Read the refund policy.
Buy from trusted websites.
The survey also showed a positive attitude and behavior of consumers who prefer traditional stores to online shopping.
Online shopping has made consumers more efficient and effective in their purchasing behavior, taking business to a new level and forcing many to make the necessary adjustments and changes to reach new markets for informed consumers.
Technology has made significant progress over the years to provide consumers with a better online shopping experience and will continue to do so for many years to come.
With the rapid growth of products and brands, people thought that online stores would overtake in-store purchases.
Research shows that changes in online shopping behavior are positive for reasons such as cash on delivery, discounts, schemes, and the quality of the products offered.
Internet use, successful online shopping, rising living standards, the influence of friends, and attractive offers have influenced the decision to buy.
The “Y” generation, aged 18-35, was mainly interested in purchasing electronic products online via smartphones.
Consumer e-decision-making is primarily influenced by marketing influences, such as price, television, newspaper, and magazine ads, free samples, product quality, and brand image, which have the greatest impact on consumers’ desire to shop online.
Electronic purchases of electronic products were less in demand, but more in demand by clothing consumers.
several goods in the preferential zone are not delivered by trade sites, and with the development of technology, the preference for online shopping has increased.

Download the complete MBA marketing project report on AN ANALYSIS OF CONSUMER’S ONLINE AND OFFLINE SHOPPING BEHAVIOUR

Design Solution for Effective Public Toilets in Cities Project Report

Objectives of the study:.

Estimate public awareness and perception of public restrooms.
Know the rate of use of public restrooms.
Know the problems that people face to access a public bathroom.
Know the level of satisfaction with the cleanliness of public restrooms.
Study that public restrooms are designed and maintained to meet community expectations and that they are safe and attractive to use.
Understand how the lack of toilets in public spaces affects people in India and also people who travel to India.
Know if it is worth using public restrooms or not.

Scope of the study:

The purpose of our study is to understand the public’s perception of public restrooms and how satisfied the public is with the cleanliness of public restrooms. We also focus on whether long-term improvement programs like the Swachh Bharat Mission lead to the installation of enough public toilets in India and how the lack of toilets affects people in India. We have collected responses across India during the period June to July 2020, where our sample size is 140 respondents. Safe sanitation is an important parameter for a clean environment as well as for ensuring public health and hygiene. It also plays a vital role in the economic development of society. Access to essential basic facilities, such as toilets for all, is a minimum requirement for safe sanitation. To eliminate open defecation by 2019, the national flagship program, Swachh Bharat Mission (SBM-Urban), launched by the Government of India in urban areas, has made remarkable progress.

In the process of achieving the overall goal of SBM, several innovative concepts have evolved and emerged to increase access to toilets. In this project, we discuss the methodologies used to maintain the cleanliness of open restrooms and the proposed facilities for specially disabled people. One of the best possible methods to prevent open defecation is to first provide infrastructure facilities where needed. Mainly in the north side of India, open defecation is considered no different. They are mostly men who prefer open defecation. The next thing is to maintain the infrastructure so that visitors can use it efficiently and effectively.

Many issues need to be addressed to keep restrooms open properly. First and foremost is proper and frequent cleaning of open restrooms. Although the municipality has taken many steps to improve the maintenance of open restrooms, it is still not maintained as expected. Now, they have even started using the latest technologies to achieve this. While workers are available or trying to perform their duties properly, the most significant difficulty they face in many places is the availability of sufficient water to clean toilets.

Recommendations:

The availability of public latrines can be increased and the government should ensure that latrines are located every 5-6 km.
Effective campaigns to stigmatize public toilets.
Explain the consequences of human use, sanitation, and unsanitary conditions.
We believe that if the government provides more public toilets, people who are constantly unable to go to work and beg will be employed.
Public toilets, especially if poorly maintained, can lead to the spread of certain diseases.
In 2020, during the COVID-19 pandemic, COVID-19 became known to spread not only through respiratory droplets but also through aerosol particles that would remain dormant for some time.
Public toilets have several access points: door locks, washbasins, and faucets, which need to be cleaned periodically. PHLUSH, a non-governmental organization, has published guidelines for the safe opening of public toilets. This includes, for example, “Installing hand hygiene stations in the bathrooms at the entrance and asking them to clean their hands before entering to prevent surface contamination.”
We also recommend eliminating forced ventilation that spreads viruses and bacteria into the room.

Limitations of the study:

No one in this world is perfect. This is a tendency to make mistakes. During the study of the subject, special care was taken to gather the best information, but some things went out of control. Below are some of the limitations of the study:

The survey should not be considered complex, as it is possible to contact a limited number of respondents due to time constraints.
The goals and objectives of the study, as well as the questions to be explained to the respondents, and their answers, may be one-sided.
Some respondents were reluctant to respond.
Only a limited sample size is considered for the study, and the conclusions drawn from it may not reflect the general population.
Research is limited by the COVID-19 pandemic.

Conclusion:

The study was conducted to design solutions for effective public toilets in cities. The study achieved its goal by fully analyzing and determining the course of the use of public toilets and user satisfaction and how the lack of toilets in public places affects people. The results of the study show that urban markets, highways, tourist attractions, etc. Also, toilets should be clean and hygienic and placed every 5-6 km distance. The report concludes that the government can take several steps based on the recommendations. The government should adopt some recommendations to ensure that public toilets operate as instructed.

Download the complete DESIGN SOLUTION FOR EFFECTIVE PUBLIC TOILETS IN CITIES MBA Project Report. This Analysis of the Public Toilet Facilities in India Project can be useful for students to make their Final project report.

Consumer Attitude towards Electric Vehicles as an Alternative for Mobility Project Report

This project will be implemented to understand the consumer’s attitude to Electric Vehicles as an alternative to mobility. Electric cars run entirely on battery power and there is no other source. Battery-powered cars are known as electric cars, often referred to as Electric Vehicles. This MBA Marketing project study is based on the details involved through a questionnaire and additional information. The research methodology is such that it is conducted through descriptive research, data collection questionnaires, and various articles, journals, literature reviews, and websites.

Data are collected through primary and secondary sources. Data collection is done through Google Forms and Consumer Surveys. Respondents include current car owners, potential car buyers, and the primitive economy class.

Secondary data: in the form of finished products, as they are statistically considered in one way or another. The secondary data consists mainly of articles published by various academics and corporate authors, data collected from company websites, and research. And also review the literature.

Data were collected from two different sources: primary and secondary. Basic information was collected by distributing the questionnaire in the form of Google documents to drivers, potential buyers, primitive class, and current owners.

Secondary information is obtained from various websites, research websites, research articles, and literature reviews.

Selection methods are descriptive statistics and persuasive selection. Sample size 150.

Project name – Consumer Attitude towards Electric Vehicles as an Alternative for Mobility.

And the objectives are

Know the consumer’s attitude and perception of electric vehicles for mobility.
Study current consumer expectations regarding electric vehicles.
This project is designed to meet the stated objectives.

Findings of the research are

Cost can be an important factor, as most consumers are willing to pay between Rs 5,000 and Rs 15,000, while only a few are willing to pay more.
Battery charging time is the biggest concern. Consumers are willing to wait 2-6 hours for a full charge and fewer consumers can wait 8 hours.
Many people still think that the technology to build electric cars will be available in the next five years.
Electric Vehicles companies need to advertise their cars, so everyone knows about the product.
Most respondents are ready to buy as soon as possible and will be ready to do so in the next five years.
Many people still do not worry about the environment

can be concluded by

If the price of Electric Vehicles is between Rs 5,000 and Rs 15,000, we will see more sales, so a cheaper price will be offered.
More battery autonomy is required, so companies need to improve car battery autonomy.
Power stations will be installed at each gas station.
Companies should focus on advertising and publicizing electric vehicles.
Consumers have a positive attitude towards Electric Vehicles.
Mid-priced cars attract more.

Finally, the analysis of the available data, both primary and secondary data, meets the objectives we set.

Data Analysis:

How much are you willing to spend on an electric car

Recommendations

If the Electric Vehicles price is between Rs 5-15 lakhs, we can see more sales, so a lower price is recommended.
Battery life is longer, so companies need to improve car battery life.
Consumers have a positive attitude towards electric cars.
Cars need more power and comfort, and manufacturers need to think about this.
The company should conduct a campaign to promote electric vehicles.

Today, the automotive industry is growing day by day and everyone in the world wants to get a vehicle for their mobility. Trends in the automotive industry change from time to time to new sources of vehicles, such as gasoline, diesel, gas, hybrid vehicles, or solar vehicles. But the most surprising trend is the innovation of electric cars. We have seen electric trains before, but now we can see buses and cars. Therefore, this study is conducted to gain knowledge and understand consumer attitudes. The survey depends on the questionnaire, which includes basic information and additional information. The analysis of the research answers is completed.

Electric Vehicles will be a new trend in the automotive industry.
Over the last 10 years, we have seen many Electric Vehicles on the road.
People are ready to experience.
Cost, battery life and power plants can be key factors.
Consumers have a positive view of Electric Vehicles.

Download the complete MBA Marketing project report on Consumer Attitude towards Electric Vehicles as an Alternative for Mobility

Consumer Preference towards Pricing Strategies of Washing Powder MBA Marketing Project

The present study aims to find out the “Consumer preference towards pricing strategies of washing Powder”. It emphasizes gauging the strength level of the perception in the retailer’s mind. This MBA Marketing project mainly deals with ascertaining the perception of Vanish Washing Powder and suggestions to improve the market share.

The alternate title of this project is Pricing Strategies adopted by brand vanish around Hyderabad.

The Pricing Strategies study is based on both primary and secondary data. The data collected in the research is primary data through the mode of structured direct personal interviews. The data was collected from secondary sources such as journals, magazines, reports, previous reports, and the company web.

It is found that most people prefer to Vanish washing powder for the quality and cleanliness and maximum numbers feeling good. They suggested that the company needs to develop low-cost variants and provide better pricing options to consumers. It is also suggested to the company bring more awareness which can gain from the ordinal utilization of promotional tools. This can help in grabbing the market share.

Hypothesis:

Null Hypotheses: There is no difference between Consumer preference & Pricing offers provided by Vanish Powder.

Alternative Hypotheses: There is a difference between consumer preference and Pricing offers provided by Vanish Washing Powder.

OBJECTIVES OF THE STUDY:

To study the consumer preference towards Vanish washing powder
To understand the pricing strategies of Vanish washing powder.
To know the factors that influence buying Vanish washing powder
To come out with suitable measures that help in improving Brand loyalty and satisfaction towards Vanish washing powder

SCOPE OF THE STUDY:

The scope of this study is to find out the student’s preferences and opinions regarding the pricing of Vanish Powder. The present study will keep the companies informed about the Buying Behaviour towards Vanish Powder and try to come up with solutions to the problems faced during purchasing and post-purchasing of Vanish Washing Powder. The main aim of this study is to measure the usage of Vanish Powder in Hyderabad city and the Consumer’s choice of choosing a brand based on quality and benefits.

RESEARCH METHODOLOGY

Sampling Procedure:

The Sampling Procedure used is Area Sampling.

Sampling Unit:

All the users of Vanish washing powder form part of the Sampling units.

Sampling Frame:

The population for the study consists of consumers buying Vanish washing powder.

Sampling Size:

The Sample Size is limited to 100 respondents.

DATA COLLECTION:

Primary Data:

The primary data was used collected by Conducting a Survey about the Vanish washing powder with the help of a well-designed Questionnaire.

Secondary Data:

The data was used collected from the various website of Vanish washing powder, company literature, Journals on Marketing, and Business newspapers.

DATA ANALYSIS:

The Data analysis was used by using various tools such as cross-tables, Charts, Graphs, Percentages, etc.

LIMITATIONS OF THE STUDY:

The Study is limited to vanish Washing Powder only.
The Study is limited to Hyderabad City
The study is limited to 100 respondents.
The views and opinions of the respondents may change later.

Role of digital strategy in the globalization of Medium-scale Indian Pharmaceutical Industries

How digital strategy is going to help medium and small pharmaceutical companies to grow as global players and the opportunities for them in international markets. How digitalization helps to improve their operational efficiency, Brand promotion, and increase in quality, to make the company competitive, grow in terms of productivity, revenues, and profitability.

Main Objective of this Research

To develop a framework to exploit the new technologies in marketing and globalization for medium-size firms in the pharmaceutical industry.
To highlight to the top and senior management how to benefit from new technology.
To disseminate the view that the use of traditional brick and mortar models with new technologies can create better results in terms of globalization.
To establish the need for HCM to achieve a competitive advantage in marketing.
To highlight the various tools and technologies available for marketing. the products of medium-scale firms in the pharmaceutical industry in India.

Other Objectives of the Research

To evaluate and design a suitable framework of digital marketing for the globalization of Indian pharmaceutical companies
To establish and highlight why the integration of traditional models and digital marketing is important for the success of the company
Evaluate the various digital marketing tools such as the use of smartphones, social media, blogs, and websites with traditional marketing tools how they have to be integrated to maximize the performance of the company’s marketing efforts.
To evaluate and understand the importance of a balance in the use of traditional and digital marketing to achieve a competitive advantage for the firm
To establish the need for a globalization strategy for the survival and growth of the small firms

Scope and Limitations of the Research

Each and every research work has its own scopes and limitations that are ethical, genuine, and validity of the information. And hence this research as well as its own limitations and scope. The research work will focus on the digital marketing of Indian small and medium-sized pharmacy companies competing in the highly competitive global market.

The Indian pharmacy market has grown tremendously in the past few decades, further there are plenty of medium-sized companies operating in other foreign countries. This research will focus on the methods that these medium-sized companies use the technologies available to them. The reason why the researcher has selected quantitative analysis is due to the huge market in India and the numerous operating medium-sized businesses.

Hence the researcher is looking to collect most information from most of the companies across the nation and their wide range of customers in order to get a clear picture of the research at hand. Hence this research will follow an interpretative pattern and an interpretative paradigm as well.

Health needs Assessment in Indian Remote and Rural Areas Project

Introduction

This Health needs Assessment in Indian Remote and Rural Areas Project work mainly focuses on the assessment of health needs in India and when it comes to the health needs assessment of our communities, especially the most thunder among us, is the communities we serve. We constantly pursue a deep understanding of health needs and carry out a strategic approach to address that priority needs Community Collaborative and Partnerships.

Health Care Issues of the Community : Prevalent health care issues and gaps in the current health services delivery in this region are described. Health status and available health services varied by community.
Vulnerable Populations: The health care needs assessment identified persons with barriers to receiving health care services. Citizens of rural areas are a vulnerable population in general due to the lack of specialty services and the required travel to meet many health care needs and this region has no exception. Children, seniors, and non-English speaking persons face the greatest barriers due to the lack of specific services that are available for these populations. If these populations are also of low-income levels this further compounds the barriers and subsequent access to health care.
Disparities in the Health Care Services Delivery System: Although many health care services are offered in these areas, access is influenced by a number of factors. For instance, insurance coverage, income levels, linguistic competencies, and provider and community awareness all affect people’s ability to access care.
Health Care Resources in the Community: An assessment was accomplished through on-site interviews with providers, interviews with Advisory Panel members, and the collection of data pertaining to services in the area. This assessment created an inventory of health care services available in the Local Health Care Initiative region.
Next Steps: The project team along with the Advisory Panel will develop a framework and a process for transitioning to Phase of the Local Health Care Initiative.
Data-driven needs assessment
Methodical approach to addressing the needs
Continual measurement and evaluation

The following are the major health issues that emerged from all statistics:

Oral Health Care – the lack of dental care providers for low-income residents
Substance and Alcohol Abuse – treatment options are needed for acute detox episodes
Childhood and Adult Immunization Rates – compliance with childhood and adult immunization requirements (Influenza and Pneumonia)
Obesity and Diabetes – the incidence of Obesity and Diabetes is high throughout the region

Further health issues were noted either in the health statistics results:

The lack of cancer screening services
The incidence of cancer in the region
Mental health treatment options – especially crisis intervention requiring inpatient services

The Project team is focusing on the following health care issues as a “priority” (these are not ranked by importance) :

Outreach to Community and Providers
Substance Abuse Treatment
Mental Health Services
The Dental Care for Underserved Populations
Educating on the availability of prenatal care/birth control
Non-emergent Medical Transportation
Senior Services
Underinsured and uninsured Populations in the Region

Research Objectives:

To provide an illustrative analysis of the data collected in the survey through a questionnaire.
Identifying the health needs and the challenges in India.
Assess clinical demand and estimate the willingness of the public to pay for health services.

Research Methodology:

Methodology

The researcher will use exploratory research using phenomenology and triangulation to investigate the various health needs in India to develop a suitable framework for increasing the health standards of the population. The researcher will use secondary data to evaluate and understand the trends in health care, tools, techniques, and equipment available at present. Additionally, study and investigate the changing trends in populations and the factors.

The researcher will interview NGOs, populations of remote and rural areas, Hospital and government health department officials personally with differently structured questionnaires. The researcher is of the view that targeting a minimum of 10 remote and rural areas for the research is important in the collection of primary data. At the second level of data collection discussion with a focus group of various related organizations is to be conducted using a structured questionnaire to understand the use of technology, government initiatives, and Ngo’s contributions. Further at this stage understand investigate and assess the health needs.

Sources of Secondary Data and Information of this Research.

The researcher will collect secondary data on the Indian remote villages, from government sources, trade journals, research firms, and NGOs to assess the outcome of the research in terms of the objective set herein. The internet will be surfed along with digital libraries and websites of research firms such as McKinsey to collect secondary data keeping in mind to ensure the credibility and validity of the information collected.

A Study on Operational Excellence Challenges In Indian Oil and gas Industries

Problem Formulation

Operational Excellence is a volatile and dynamic phenomenon being adopted by organizations to build profitable and satisfying growth inclined. Operational excellence is a philosophy that can be achieved and maintained consistently only by continuous improvisation and it allows organizations to have a cutting-edge advantage in highly volatile and frequently changing competitive environments in terms of business.

Operational excellence mainly deals with bringing excellence in all aspects of the business including maintaining transparency and corporate governance etc. The main and core objective of operational excellence is to maintain quality, effectively utilize resources, reduce wastage and reduce defectives, accidents, etc., and build a profitable organization.

The energy sector is the sector that is playing a major role in GDP and economy across the globe and even in India, there are many private and government undertaking players who are in the energy sector. In the Indian context, the oil and gas reserves and the players in the segment, and their contribution towards the economy, etc need to be considered.

The main objective of choosing the topic for research is, there are many challenges being faced by government undertaking organizations to cope with operational excellence which is leading to frequent accidents and blowouts leaving many dead and many more severely Injured where Private organizations are far ahead in these concepts. They were able o bag new contracts.

Main Objective of this Research

To identify gaps in achieving operational excellence.
To develop a framework to highlight the operational excellence to the top and senior management on how to benefit by achieving operational excellence.
To disseminate the view that the use of traditional brick-and-mortar models with new technologies can create better results in terms of Achieving Operational Excellence.
To establish the need for human capital management and Human Resource Business Partnering to achieve competitive advantage in getting operational excellence.
To highlight the various tools and technologies available for the Oil and gas sectors to improvise quality and attain operational excellence.

Secondary Objective of this Research

To understand the roles of Management, leadership team, and Internal and external associates in achieving operational excellence.

To know about tools like Khaizen, Poka Yoke, TQM and Six Sigma, etc.
The scope of understanding the theories like 5M, 5S, 6 Level Models, etc.
To study about Components and metrics of Operational excellence and how it leads organizations to build profitable and highly sustainable in competitive environments.

Problem Statement

Operational Excellence draws most of the big companies into the Increase in Profitability and productivity, since the big multinational companies are well established financially, popularly, technologically, and with high expertise. They tend to put tremendous pressure on medium-sized and government oil and gas sector firms. Since small and medium-sized firms lack the financial, technological, and expertise backing they tend to suffer in the operational competence and their survival becomes very thin.

And furthermore, India has great scope in its market size, which attracts all the world’s biggest players into the completion of the excavation, digging, and distribution. The research will be carried out in government and private sector oil digging companies and the responses and limitations and the data validity are crucial aspects that need to be concentrated and point of major focus.

Study of Training and Development Strategies of BPO Service Companies in Hyderabad

The objective of the study

To find out the effectiveness and efficiency of the employee after training in the select companies of study.
To study the impact of the training on the efficiency of the organizations taken for the study.
There is no effectiveness of training programs on the efficiency of employees in select organizations.
There is no significance between training and the growth of the organization selected for the study.

Research Methodology

In this research, an attempt is made to collect first-hand information by administering a structured questionnaire to 320 respondents in four samples of BPO Companies in Hyderabad. The four largest BPO companies, namely Infosys, Wipro, TCS, and CTS at Hyderabad have been selected for the study. The sample customers are taken on a random sampling basis at the rate of 80 respondents totaling 320. The respondents are all at entry level only. The techniques used for data analysis are Averages, Percentages, and Chi-Square tests.

Sources of data:

There are two types of data. They are as follows:

Primary Data:
Data samples will be collected by designing questionnaires for employees and personal interviews with BPO employees
Gathering of information from HR and training managers of BPO industries

Secondary data will be collected from the annual record of BPO’s periodicals, journals, and the internet.

Sample Design:

Population: All employees working in BPOs in Hyderabad.
Sample: Four largest BPOs in Hyderabad
Sampling Method

Sample Size:

Around 320 employees (80 from 4 selected BPOs 80X4)

Period of the Study:

The study period has been taken as preceding 5 years.

Techniques of Analysis:

The techniques used for analysis and interpretation are Averages, Percentages, and Chi-Square tests.

Scope of the Study:

This study finds out practices pertaining to the training and development function, which is a part of broader human resources management. This study is based on the four selected largest BPO companies in Greater Hyderabad covering about 600 Square Kilometers in Telangana.

Limitations of the Study:

The accuracy of the study is based on the reliability of the data collected. The study has been confined to a sample of four BPO companies, Hyderabad only. The inferences derived from the study and the suggestions made for further improvement need not necessarily be applicable to similar home loan organizations in the industry.

Alcohol and Tobacco Advertising – To be or Not to be Project

Objectives of the Study:

To identify whether advertising on Tobacco and Alcohol to be or not be.
How advertising of Alcohol and Tobacco tending youth to get addicted.
Regulations and guide lines from government side and Income generation perspective.
How Alcohol and tobacco directly or indirectly effecting the health of the public especially youth and impact on society.
Contribution of advertising in increasing the contribution of consumption of alcohol and tobacco products.

Need of the Study:

There are many Impacts which are cursing the youth and children and the the role which is being played by Advertsing is also key and the Impact on society, youth, children etc.., Governments may put guide lines, rules and regulations to control the adverse effects but the fact is that the governments could sustain only if they encourage alcohol and tobacco sales and the revenue generated by them as tax directly and indirectly. The bribings to government officials, vulgar advertisements on Hordings etc.., has tend me to know and understand whether the advertising is to be or not to be on Alhocol and Tobacco Products.

The scope of the Study is varied but confined to Chennai city and the study is carried out in questionnaire model and it was an Interview based model. The respondents are from different age groups, Income levels, educational backgrounds. The scope here is confined to advertising, Pros and cons of Alcohol, Pros and Cons of Tobacco and the role of advertising Tobacco and Alcohol Products and the effects etc were discussed breifly. Statement Problem

The respondents Includes different age groups, Agencies, educational backgrounds, economic levels which gives different opininons of few questions.
Sample size is limited to 200 respondents of Chennai Region.
The research is confined to a certain part of Chennai City.
Time is one more constraint and the energy levels pertaining to temperature of Chennai city.

Difenetely the advertising on Alcohol and tobacco Products is not to be case in India in current Scenario. The central and state governments has to cordinate with all concerned departments in controlling the adverse effects of drinking and smoking. Every one have to think and it is the responsibility of every one mainly the celebrities who are giving ads to alcohol and the tobacco based products. The parents who have to monitor their children and their friends and their activities as it is been observed the youth is getting attracted to these and spoiling their lifes and careers. The domestic issues and work issues need to be handled in balance, smoking or the drinking may give temperory relaxation but it is not the permanenet solution moreover it kills.

Suggestions

Reducing or controlling the adverse effects of alochol or the tobacco is the collective of all the individuals of society, it may be with in the family, Parents, NGOs, Media, Governments etc.,
The Governments has to work transperantly and honestly on controls.
The celebrities have to work on Promotion of effects ofAlcohol or Tobacco rathet than promoting their consumption.
The existing regulations and guidelines are enough only to some extent but they are not enough.
Few States like Gujarath could manage to develop even after having Ban on surrogative products and it had happened only because of Industrialization etc.,
The other States and the central governments have to work on strategies on generating revenues apart from tobacco and alcohol related products.

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18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2024]

In my experience, starting an MBA marketing project can be both exciting and a bit overwhelming for beginners. As someone who’s been through it, I know how important it is to pick the right topic to show off what you’ve learned. In this article, I’ll share 18 cool ideas for MBA marketing projects , perfect for newcomers like you. We’ll cover everything from digital marketing trends to old-school marketing tactics. Whether you’re into understanding why people buy things, managing brands, or doing market research, I’v e got yo u covered. Let’s dive in and get your MBA marketing project off to a great start!

MBA in Marketing often has a number of projects to enhance your overall learning experience. We take a look at some of the best and unique project topics that you can select during your MBA in the marketing program.

Why Is Digital Marketing Considered To Be A Popular Topic In MBA?

The need for digital marketing has increased manifold since the onset of this pandemic. As economies started to shut down, many businesses started to conduct their operations online. Needless to say, social media marketing and SEO tools have taken over the traditional marketing industry in an unprecedented manner.

Currently, there are as many as 1.5 million global users of various social media platforms like Instagram, Twitter, Facebook and many more. The increasing demand for digital marketing in the business industry has also rapidly increased its value in the academic field.

Multiple universities across India have started adding various digital marketing MBA project topics in their courses. With that being said, are you interested in learning some of the best marketing topics for MBA projects ? If yes, then check out the mentioned below list that highlights some of the topmost marketing project topics for MBA.

Importance of MBA Marketing Projects

The primary objective of an MBA marketing project is to ensure that you, as a professional, can bridge the distance between theoretical knowledge and practical experience.

Some of the widely recognized importance of an MBA marketing project are:

1. Experiential Learning

MBA marketing projects offer a unique form of experiential learning beyond the classroom and textbook. While working on real MBA marketing project topics for any company, you will be exposed to the complexities and nuances of the real business world. You will learn essential skills to help you navigate ambiguities and collaborate with team members to formulate strategic decisions under pressure.

2. Building Practical Skills

In addition to the theoretical knowledge you gain from textbooks, MBA marketing projects will help you develop a wide set of skills required to survive in the corporate world. You can learn how to conduct market research, analyze it, and then formulate strategies based on the skills many employers look for nowadays.

3. Networking Opportunities

You can also build a strong professional network based on the MBA marketing project you shall work on. These connections can help you open future career opportunities through referrals, internship opportunities, or job offers.

MBA Project Topics & a Brief Description

Here are some of the best marketing topics for MBA project

1. Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone’s Growth

ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone marketing strategy a huge boost. It is one of the most iconic brand campaigns in India

2. Building Brand Awareness among target segment via Innovative & Creative Use of Social Media Strategies for a new age youthful travel brand

Social Media strategies if done right helps to create massive Share of Voice and brand engagement with target audiences.

3. Branding & Positioning strategies for a new age D2C( Direct to customer) milk startup( with a tier 1 presence) in tier 2, tier 3 cities

Two very important activities in marketing that can make or break a brand are branding & positioning in the mind of a consumers across various target markets & geographies

Get online MBA courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

4. Analyze consumer behaviour & Design Strategies to Increase Consumer Retention and User Engagement for a video streaming platform for documentaries.

Understanding Consumer behaviour is one of the critical steps in designing effective marketing strategies to engage & retain users specially for Digital Based Platform brands.

5. Study the effects of Branding on consumers in the Real Estate Sector

Real Estate is one sector where branding plays a big role in increasing sales due to the premium pricing of real estate.

Topics For MBA Final Year Project In Marketing

There are a plethora of topics available under MBA marketing. Some of these includes market research, branding, advertising and many more. If you are interested in learning about some of the best topics for MBA Final year project in marketing , then you have arrived at the right place.

The following list contains a detailed account of the top marketing topics for project MBA.

A Study On Creativity In Advertising
Marketing Strategies of ACC Limited
A Study On Customer Buying Behavior And Pattern
A Study On Consumer Awareness
Understanding Customer Behavior Towards Samsung
A Study On Customer Satisfaction Towards Online Shopping
Marketing Strategies Followed By Paytm and Google Pay
A Study On Brand Promotion Strategies Followed By Swiggy and Zomato

Choosing the Right MBA Marketing Project Topic

Before shortlisting MBA marketing project topics , some of the instances that you should keep in mind are:

1. Market Trends

Start by assessing the ongoing market trends and whether the topic will be relevant when you finish the project . Choose topics related to current trends or developments and the challenges companies are encountering as a result, and include discussions on how to address them.

2. Available Resources

Always evaluate the amount of data and resources available for MBA students for the selected marketing project topics before starting. Ensure that you have access to sufficient data sources, research materials, and industry contacts that will support your research and analysis.

3. Objective of the Project

Outline a clear and concise objective for your project. Specify what you aim to research and analyze within your MBA project, and detail how to initiate and sustain it. This ensures efficient time and resource utilization with minimum chances of deviation from the original topic.

MBA Programs in India

Due to lockdowns across India, multiple universities and b-schools are now offering their MBA programs online. You can consider some of these world class MBA programs offered by top Business schools. India’s biggest online learning platform upGrad offers MBA from Liverpool Business School with specialization in marketing.

You will be given many MBA projects that will enhance your overall learning experience and help you learn the practical application of marketing concepts that various brands have used.

As stated earlier, with the increasing demand for digital marketing, many universities in India have started offering digital marketing courses to their students. The above-mentioned article highlights some of the best marketing project topics for MBA. On that note, there are several benefits that you can derive from doing an MBA in marketing and working on marketing topics for project MBA.

. Some of them include a better competitive edge, higher compensations, greater job satisfaction and scope for experience in different fields such as content marketing, brand communication, retail marketing or market research.

upGrad also offers individual mentoring sessions with industry leaders from various domains. You will also get 360-degree career support and placement assistance throughout the MBA program. upGrad expert mentors will help you build, review your resume, and help you apply for various business roles.

Conclusion:

In wrapping up, I’ve shared a range of exciting MBA marketing project ideas tailored for beginners like you. Exploring these topics can be a rewarding journey, allowing you to apply your skills in real-world scenarios. Whether delving into digital marketing trends or traditional strategies, each project offers valuable learning opportunities. As a mid-career professional, selecting a project aligned with your interests and goals can lead to meaningful contributions in the marketing field. Remember, thorough research, creative thinking, and effective implementation are key to success. With these ideas as your guide, I’m confident you’ll embark on your MBA marketing project journey with enthusiasm and make a lasting impact in the industry.

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Frequently Asked Questions (FAQs)

There are no two thoughts about the fact that college projects are an important part of any MBA program. It can open up your mind and give you practical training for the real world. Besides this, interviewers too are keen to know more about your college projects and internships. If you want to learn a lot more about the marketing field, think of projects as the real teachers. The research involved will help you become a better marketer. You might even end up making important connections that will help you later.

After completing an MBA with a specialisation in marketing, you will be proficient in developing strategies to accomplish organisational goals. Besides this, you will also learn communication skills, analytical skills, mathematical skills, business ethics and problem-solving skills. An MBA in marketing has become the most sought-after career choice among the youth today because it offers a variety of job opportunities including brand manager, account manager, marketing manager, sales manager, media planner, product manager, and so on.

When you’re choosing an online MBA program, look for these key indicators: a comprehensive curriculum, accreditation, expert faculty, a proven distance learning model, the use of the best online technology, student engagement strategies and 360-degree career support. While flexibility is key in an online MBA program, offering a unique learning experience is even more important. The program should give students an in-campus experience even if they’re away by making use of live faculty lectures.

When deciding on a topic for your final thesis/dissertation, you will find an abundance of topics to choose from. This might feel slightly overwhelming, so here are a few things to remember while finalizing your topic. First of all, make sure it is relevant to your course material and specialization. This will both simplify your work and be appreciated more. Secondly, find a project that truly interests you, as you are more likely to work your hardest when you are genuinely passionate about something. Thirdly, you can hone your problem-solving abilities by taking up a business problem, methodically conducting research, and coming up with a solution. Being able to assess a situation objectively is a vital skill. Lastly, do not hesitate to approach your professors for guidance.

Try to choose a topic that is unique, novel, interesting, and preferably has tangible applications in the real world. While working on your project, it would be advantageous to have a mentor to guide and advise you. Choose a mentor who has in-depth knowledge of the subject or someone who has already published papers in the past. Plan your project well. The importance of finalizing the goals, requirements, costs, implementation, and deadlines cannot be emphasized enough. Lastly, refer to previous research on your subject matter and learn from it.

The final-year project of an MBA course provides an unparalleled level of real-world experience and prepares a student for the workplace. This project also teaches valuable lessons in research techniques, data analysis, and even soft skills like teamwork and time management. It gives students a chance to interact and network with industry professionals and thus develop potentially valuable connections. Besides, during the hiring process, interviewers generally tend to ask questions about the candidates’ projects and internships.

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MBA Project Status Report Template

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As an MBA student, you know that delivering a compelling project status report is crucial for showcasing your research skills and impressing your professors. But organizing and presenting all the necessary information in a clear and professional manner can be a daunting task. That's where ClickUp's MBA Project Status Report Template comes in!

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Benefits of MBA Project Status Report Template

Keeping track of your MBA project progress is crucial for success. The MBA Project Status Report Template helps you stay organized and showcase your hard work by:

Providing a structured framework to document and present your research findings, analysis, and conclusions
Demonstrating your ability to apply business theories and concepts in real-world scenarios
Streamlining communication with your project advisor and team members by clearly outlining project milestones and deliverables
Ensuring accountability and transparency by tracking project progress and identifying any potential roadblocks or issues

Main Elements of MBA Project Status Report Template

To efficiently track the progress of your MBA project, ClickUp's MBA Project Status Report template offers the following essential elements:

Custom Statuses: Utilize custom status options to indicate the current state of each project, such as In Progress, Completed, On Hold, or Pending Approval.
Custom Fields: Add relevant custom fields to capture specific project-related information, such as Project Name, Start Date, End Date, Project Owner, Project Description, and Key Milestones.
Different Views: Access various views to visualize and manage your MBA project effectively, including the Gantt Chart view for timeline planning, the Board view for agile task management, and the Calendar view for scheduling key project events and deadlines.

With these elements, you can streamline your MBA project management and stay on top of every aspect of your project's progress.

How to Use Project Status Report Template for MBA

Creating a marketing campaign can be a complex process, but by using the Marketing Campaign Template in ClickUp and following the steps outlined below, you can streamline your workflow and ensure a successful campaign. With the right tools and strategy in place, you'll be able to effectively plan, execute, and track your marketing efforts.

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Use the Goals feature in ClickUp to set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for your marketing campaign.

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Use the Custom Fields feature in ClickUp to collect and organize information about your target audience.

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Use the Board view in ClickUp to visualize and plan your marketing campaign strategy, with columns for different marketing channels and cards for individual tasks.

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Use the Reports feature in ClickUp to generate detailed reports on your campaign's performance, including metrics, charts, and visualizations.

By following these steps and leveraging the features provided by ClickUp, you'll be able to plan, execute, and optimize your marketing campaign with ease. Good luck!

Get Started with ClickUp’s MBA Project Status Report Template

MBA students can use this Project Status Report Template to effectively communicate their research findings, analysis, and conclusions on their assigned projects.

First, hit "Add Template" to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you'd like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a comprehensive project status report:

Use the Analysis View to document your research findings and analysis in a systematic and organized manner
The Conclusions View will help you present your project conclusions and recommendations clearly and concisely
Utilize the Progress Tracker View to track and update the progress of your project tasks and milestones
Organize your tasks into different statuses, such as Researching, Analyzing, Writing, Reviewing, to keep track of your project's progress
Update the statuses as you complete each task to keep your team members and stakeholders informed
Monitor and analyze your project's progress using ClickUp's reporting and analytics features to ensure maximum productivity and success

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(PDF) MBA RESEARCH PROJECT REPORT
To fill these gaps, the current study sought to determine the effectiveness of internet advertising on consumer behaviour. 1.3 Research Objectives The objectives of the study were to; i. Determine the effectiveness of internet advertising on reach and creation of awareness. ii.
PDF Project Report (17mbapr407) a Study on Consumer Behaviour With
DELCLARATION I, Sujit Kumar Pandey, hereby declare that the Project report entitled "A Study on Consumer Behaviour'' with reference to "'Big Bazaar, Bokaro Jharkhand" prepared by me under the guidance of Arundathi KL, faculty of M.B.A Department, Acharya Institute of Technology and external assist~ce by Nand Kishor Singh, Store Manager , Big Bazaar.
MBA Marketing Projects
An Analysis of Consumer's Online and Offline Shopping Behavior is an MBA Marketing-related final-year project. The main aim of this project is to study online shopping customer's behavior and offline shopping customers behavior. The duration of the project is 60 days.
Free Download MBA Project Report
Free Download MBA Project Report. Download Full Free MBA/BBA project reports/documentaries, proposals, abstracts, ppt, word, and pdf documentaries for all major universities Sikkim Manipal University, SMU, IGNOU, Symbiosis, Yashwantrao Chavan Maharashtra Open University, YCMU, MIT School of Distance Education, Balaji Institute of Modern ...
MBA Projects
An Analysis of Consumer's Online and Offline Shopping Behavior is an MBA Marketing-related final-year project. The main aim of this project is to study online shopping customer's behavior and offline shopping customers behavior. The duration of the project is 60 days.
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Project Management. Semester 3: You will explore the concepts of research methodologies, legal aspects of business and IP, and more such concepts during the third semester of your MBA in marketing. Here are the subjects taught during the third semester: Research Methodology. Legal Aspects of Business.
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the research. This sample is considered to be the true representative of the entire universe and decided upon certain criteria. Data for market potential : Market potential is nothing but to collect, classify, study the company sales data. Collection of data is not part of analytical part, but it
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11 Guimond and Dambrun (2002). 10 Marketing Projects. In one way or another, the main cause s of failure in org aniz ations relate to peo-. ple. Some of the top causes attr ibuted by managers a re ...
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In brief, financial analysis is the process of selection, relation and evaluation. (Khan, M Y, 2007). Financial performance analysis is, therefore, the process of identifying the financial ...
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acquire a market relevant combination of skills and knowledge: 1. MBA (General Management) 2. MBA (Technology Management) 3. MBA (Marketing Management) 4. MBA (Human Resource Management) 5. MBA (Financial Services Management) 6. MBA (Health Services Management) 7. MBA (Hospitality and Tourism Management) ; and 8. MBA (Operations Management) 2.
PDF SUMMER PROJECT REPORT
SUMMER PROJECT REPORT ON COMPREHENSIVE STUDY ON FINANCIAL ANALYSIS Submitted To: DMSR G.S College of Commerce & Economics, Nagpur Submitted By: Mr. Abhishek Agrawal Company Guide: Mr. Ved Agrawal Faculty Guide: Dr. SONALI GADEKAR Department of Management Sciences and Research, G.S. College of Commerce & Economics, Nagpur
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1 RESEARCH PROJECT REPORT. 2 CONTENTS ACKNOWLEDGEMENT COMPANYDETAILS . 3 3.3 New Segmentation 3.4. 4 ACKNOWLEDGEMENT "Acknowledgingthedebt is not. 5 COMPANY DETAILS OF. 6 Website www.heromotocorp.com Contexts 1. 7 HondaMotor Company wasestablished. 8 2008—NewModelsof Hero. 9 Under the joint.

MBA RESEARCH PROJECT REPORT

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