park business plan pdf

RV Park Business Plan Template

Written by Dave Lavinsky

RV Park Business Plan

You’ve come to the right place to create your RV Park business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their RV Parks.

Below is a template to help you create each section of your RV Park business plan.

Executive Summary

Business overview.

Custer’s Best RV Park is a new RV park located in Custer, South Dakota. The company is founded by Charles Carter, an RV park and campground manager who has over ten years of experience working in the RV Park industry. Charles began his career working as a campground attendant and worked his way up to a management position in an RV park and campground near a busy national park. Now that Charles has garnered a positive reputation for exceptional customer service, management, and budgeting skills, he is ready to venture out and establish his own RV park business – Custer’s Best RV Park. Charles is confident that his ability to find and retain highly effective RV park staff, optimize the budget, and build positive customer relationships will quickly garner demand from RVers looking for the best RV park in South Dakota. Charles plans on recruiting a team of experienced and motivated professionals to help manage the day to day complexities of running an RV park – customer service, marketing, leasing and rent collection, budgeting and financial reporting, and cleaning and maintenance.

Custer’s Best RV Park will provide a safe, clean, and welcoming environment for RVers with an extensive list of amenities and services to go along with each rental. Custer’s Best will accommodate both short-term vacationers looking for a convenient spot near Custer’s Park and people seeking a full-time RV living space. Custer’s Best RV Park will be the ultimate choice in Custer for RVers while being the best-priced RV park in town.

Product Offering

The following are the amenities that Custer’s Best RV Park will provide:

• Full-hookup service (electricity, water, sewer, WiFi)
• Clubhouse with full kitchen, fitness room, showers, laundry, library, and game room
• Camp store (food, beverages, toiletries, emergency kits, cleaning supplies, games, etc.)
• Swimming pool
• Children’s playground
• Campground and picnic area
• Guided tours of Custer Park and surrounding areas

Customer Focus

Custer’s Best RV Park will target all campers, tourists, vacationers, seasonal RVers, and full-time RVers looking for the most fun and convenient spot near Custer Park, South Dakota. No matter the customer, Custer’s Best RV Park will deliver the best amenities, services, and all-around welcoming environment.

Management Team

Custer’s Best RV Park will be owned and operated by Charles Carter. He has recruited an experienced marketer, Sally Smith, to be his marketing director and handle all aspects of advertising, marketing, and promotions for the RV park.

Charles Carter is a graduate of the University of South Dakota with a Bachelor’s degree in Business Administration. He has been working at a local RV park and campground for over a decade, beginning as a campground attendant and working his way up to campground manager. Charles’s organizational, problem solving, and communication skills have garnered him a reputation for being an effective manager.

Sally Smith has a Masters degree in Marketing from the University of South Dakota. Charles relies strongly on Sally’s sales and marketing expertise to promote the business and attract new customers. Sally has worked on multiple marketing campaigns for other recreation, campground, and RV Park businesses and will play an essential role in Custer’s Best RV Park management team.

Success Factors

Custer’s Best RV Park will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team of campground attendants available 24/7 to lead activities and tours, answer questions and provide information on the area, and perform cleanup and maintenance services when needed.
• Comprehensive list of amenities available to ensure campers feel welcome with all the conveniences of home.
• Custer’s Best RV Park offers the best pricing around. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Custer’s Best RV Park is seeking $220,000 in debt financing to launch its RV park business. The funding will be dedicated towards purchasing the land and building out the facilities. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, utilities, and marketing costs. The breakout of the funding is below:

• Purchase of the land: $90,000
• Build-out of the RV Park, campground, store, and clubhouse:  $100,000
• Three months of overhead expenses (payroll, utilities): $110,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Custer’s Best RV Park.

Company Overview

Who is custer’s best rv park.

Custer’s Best RV Park is a newly established full-hookup RV park and campground in Custer, South Dakota. Custer State Park, a 71,000 acre expanse of spectacular terrain packed with recreational activities such as hiking, mountain biking, and wildlife tours. Custer’s Best RV Park will provide the most amenities for the price, making it the first choice for campers in the area. Custer’s Best will provide a comprehensive list of amenities and services to suit both short-term vacationers and full-time RVers. Their full-service approach includes a comprehensive set of property oversight, maintenance, guided tours, as well as a clubhouse with laundry facilities, fitness center, showers, kitchen, and game room for campers to enjoy.

Custer’s Best RV Park will be able to manage camper onboarding, site maintenance, guided tours, leasing and rent collection for long-term campers, and campground activities. The team of professionals are highly qualified and experienced in RV park and campground management. Custer’s Best RV Park makes RV life convenient and enjoyable for its campers.

Custer’s Best RV Park History

Custer’s Best is owned and operated by Charles Carter, a former campground manager who has a Business Administration degree from the University of South Dakota. Charles has worked for an RV park and campground near a busy national park for over ten years. Charles’s tenure with the RV park and campground has given him the skills and knowledge required to start his own company. Charles has worked hard to grow a large network of industry professionals and RV enthusiasts ready to help promote the business to their friends and families.

Since incorporation, Custer’s Best RV Park has achieved the following milestones:

• Registered Custer’s Best RV Park, LLC to transact business in the state of South Dakota.
• Has a land contract in place to purchase the property from the current owner.
• Reached out to numerous contacts to include RV park attendants, managers, and RV enthusiasts to spread the word about the upcoming RV park in Custer.
• Began recruiting a staff of campground attendants, maintenance technicians, and security personnel to work at Custer’s Best RV Park.

Custer’s Best RV Park Services

• Full hookups (electricity, water, sewer, WiFi)

Industry Analysis

The U.S. Campground and RV Parks industry is an estimated $6.2B market. Camping is a popular recreation activity in the United States, with approximately 41M Americans participating in this recreation activity each year. According to the Recreational Vehicle Industry Association there are approximately 30M RV enthusiasts, including RV renters, across the country, creating a niche market with an enthusiastic target audience. The RV industry continues to post increasing sales numbers year over year. According to Dun & Bradstreet, there are  over 4,000 RV parks across the nation, with combined annual revenue of $2.8B.

The U.S. RV Parks and Campground industry demand drivers include personal income and tourist travel. The industry is highly fragmented with 50 of the largest companies accounting for only around 30% of all industry revenue. Most RV park operators are privately held, single-location enterprises.

Profitability depends heavily on the occupancy rate and the effectiveness of the marketing campaign. RV park operators can gain a competitive advantage by offering diverse site offerings and amenities or by operating in desirable locations.

Customer Analysis

Demographic profile of target market.

Custer’s Best RV Park will target all campers, tourists, vacationers, and full-time RVers looking for the most fun and convenient spot near Custer Park, South Dakota. No matter the customer, Custer’s Best RV Park will deliver the best amenities, services, and all-around welcoming environment.

The precise demographics for Custer, South Dakota are:

Customer Segmentation

Custer’s Best will primarily target the following customer profiles:

• In-state campers/vacationers looking for a place to stay near Custer State Park.
• Out-of-state tourists/vacationers looking for a place to stay near Custer State Park.
• RV enthusiasts/people looking for a semi-permanent/permanent residence for their RV.
• Seasonal RVers/people looking for a place to stay in Custer, South Dakota on a seasonal basis.

Competitive Analysis

Direct and indirect competitors.

Custer’s Best RV Park will face competition from other companies with similar business profiles. A description of each competitor company is below.

Kuster Kamps RV Park

Kuster Kamps RV Park provides full-hookup RV rentals. Located in Custer, the Kuster Kamps RV Park is able to provide a convenient location for campers headed to Custer State Park. Their list of services include full-hookup accommodations including utilities, water, sewer, and internet, a picnic area and campground, and a swimming pool.

Kuster Kamps’ promise is to deliver excellent customer service, amenities, and maintenance of the RV park and campground. The team of experienced RV park management professionals assures the park is run smoothly, freeing the campers to enjoy their stay.

SD RV Park is an Custer-based RV park that provides outstanding RV rental accommodations for campers. SD RV Park provides comprehensive services and amenities including full-hookup rental space, a communal kitchen and laundry, and campground activities scheduled throughout the week in peak seasons. The owners of SD RV Park are RV park and campground management professionals so they understand how an RV park should be operated, maintained, and marketed. Campers can depend on their 24/7 staff availability for any maintenance issues that come up. By choosing SD RV Park, RVers can rest assured they will have a relaxing vacation.

RecVe’s Park & Campground

RecVe’s Park & Campground is a trusted Custer RV park and campground that provides superior service to RV enthusiasts looking for both short-and-long-term rental space. They are able to provide a one-stop shop for campers in the Custer State Park recreation area. RecVe’s Park & Campground offers full-hookup rental spaces, a camp market, and guided tours. RecVe’s is the premium choice for full-time RVers with exceptional customer service and round the clock maintenance available.

Competitive Advantage

Custer’s Best RV Park will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of camp attendants onsite 24/7 to provide visitor information, emergency maintenance, and security.
• Comprehensive menu of services and amenities that provides campers with the greatest flexibility and most options as compared to the competition.

Marketing Plan

Brand & value proposition.

Custer’s Best RV Park will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled campground attendants that provide a comprehensive set of services (guided tours, campground activities, maintenance, cleanup, and round the clock security).
• Unbeatable pricing to its customers – Custer’s Best RV Park offers tiered pricing packages as well as a la carte options to give campers the flexibility to pay for what they need, and skip what they don’t.

Promotions Strategy

The promotions strategy for Custer’s Best RV Park is as follows:

Word of Mouth/Referrals

Charles Carter has built up an extensive list of contacts over the years by providing exceptional RV park management and customer service. Many of these contacts have communicated to Charles that they kept renewing their contracts because they were happy with the service he was providing. Once Charles advised them he was leaving to open his own RV park, they signed commitments to follow him to the new park and help spread the word of Custer’s Best RV Park.

Professional Associations and Networking

Custer’s Best RV Park will become a member of professional associations such as the South Dakota Campground Owners Association and the National Association of RV Parks & Campground (ARVC). They will focus their networking efforts on expanding their customer network.

Print Advertising

Custer’s Best RV Park will invest in professionally designed print ads to display in programs or flyers at industry networking events and in local newspapers and magazines.

Website/SEO Marketing

Custer’s Best RV Park will utilize their in-house marketing director that designed their print ads to also design their website. The website will be well organized, informative, and list all their services and amenities that Custer’s Best is able to provide. The marketing director will also manage Custer’s Best’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Custer RV park” or “RV park near me”, Custer’s Best RV Park will be listed at the top of the search results.

Social Media Marketing

The marketing director will manage all of Custer’s Best RV Park’s social media marketing efforts including maintaining an active presence on various social media platforms and working with brand ambassadors and influencers to promote the RV park on their social media channels.

The pricing of Custer’s Best RV Park will be moderate with more flexibility in pricing packages than their competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Custer’s Best RV Park.

Operation Functions:

• Charles Carter will be the Owner and Campground Manager. He will oversee all staff and manage customer relations. Charles has spent the past year recruiting the following staff:
• Sally Smith – Marketing Director who will execute on all marketing efforts for Custer’s Best.
• Jill Miller – Staff Accountant will provide all client accounting, tax payments, and monthly financial reporting.
• Marty Johnson – Maintenance Director who will provide all maintenance for the RV park.
• Joe Williams – Head Camp Attendant who will supervise all seasonal and hourly camp attendants for the RV park.

Milestones:

Custer’s Best RV Park will have the following milestones complete in the next six months.

7/1/2022 – Finalize contract to purchase the land.

7/15/2022 – Finalize personnel and staff employment contracts.

8/1/2022 – Begin build-out of Custer’s Best RV Park.

8/15/2022 – Begin marketing campaign and networking at industry events.

8/22/2022 – Finalize rental contracts with first customers.

9/1/2022 – Custer’s Best RV Park opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Custer’s Best RV Park are the RV park rental fees they will charge to the campers for renting a space. Custer’s Best will offer multiple pricing options to accommodate short-term and long-term rentals. Additional fees for RV park services and amenities will be charged on a per-use basis. Alternatively, customers may pay for a per-stay or a per-season pass to secure access to all amenities.

The cost drivers will be the overhead costs required in order to staff the RV park. The expenses will be the payroll cost, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

• Build-out of the RV Park, campground, store, and clubhouse: $100,000

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of occupied rentals per day: 10
• Average fees per month: $40,000
• Average expenses per year: $330,000

Financial Projections

Income statement, balance sheet, cash flow statement, rv park business plan faqs, what is an rv park business plan.

An RV Park business plan is a plan to start and/or grow your RV park. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your RV park business plan using our RV Park Business Plan Template here .

What are the Main Types of RV Parks?

There are a number of different kinds of trucking companies, some examples include: Traditional RV Parks and Glamping Resorts.

How Do You Get Funding for Your RV Park Business Plan?

RV parks are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for an RV Park business plan or business plan for campground.

What are the Steps To Start a RV Park Business?

Starting a RV park business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A RV Park Business Plan - The first step in starting a business is to create a detailed RV park business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your RV park business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your RV park business is in compliance with local laws.

3. Register Your RV Park Business - Once you have chosen a legal structure, the next step is to register your RV park business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your RV park business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary RV Park Equipment & Supplies - In order to start your RV park business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your RV park business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful RV park  business:

• How to Start an RV Park Business

Where can I get an RV Park Business Plan PDF?

You can download our free RV Park business plan template PDF here . This is an RV Park business plan template you can use in PDF format.

Trampoline Park Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Trampoline Park

Do you want to start a trampoline park and need to write a plan? If YES, here is a sample trampoline park business plan template & FREE feasibility report.

If you are interested in the family entertainment cum amusement park industry and you are looking for a business to do in the industry, you can consider starting your own trampoline park in your community. Though it can be capital intensive, you can be rest assured that you will breakeven within 2 or 3 years if you are in a location where people fancy family entertainment.

A Sample Trampoline Park Business Plan Template

1. industry overview.

Trampoline park business is under the amusement and theme park industry and businesses in this industry operate mechanical rides, trampoline parks, water rides, games, shows, themed exhibits, refreshment stands and other attractions. It is important to state that companies in this industry may also lease space for parties and other shows on a contract basis.

A close watch on happenings in the Amusement and Theme Parks industry shows that the industry has grown strongly over the years, and this is driven by a rise in international and domestic visitor numbers and rising consumer spending.

Even though the industry is highly competitive, the major amusement park operators in the united states have used their intellectual property rights to major film franchises and entertainment to their advantage, pivoting beloved films and characters into exciting new features and rides to propel revenue and increase their profit margins.

It is worthy of mentioning that the industry is dominated by a small number of massive entertainment companies, which have pursued both domestic and international expansion opportunities, including China and the Middle East.

The Amusement and Theme Parks industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, China, France, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 624 licensed and registered Amusement Parks, responsible for employing about 139,041 employees and the industry rakes in a whooping sum of $18 billion annually with an annual growth rate projected at 5.4 percent between 2011 and 2016.

It is important to state that Cedar Fair LP, NBC Universal, SeaWorld Parks & Entertainment, Six Flags Inc. and The Walt Disney Company have lion shares of the available market in this industry.

A recent report published by IBISWORLD shows that the Amusement and Theme Parks industry has high barriers to entry, particularly for theme parks with major roller coasters and other attractions. The industry has a high level of concentration, with the four largest players expected to account for more than 80.0 percent of total industry revenue in 2017.

This can pose a significant barrier to entry for new players, since the sheer cost of constructing worthwhile rides and attractions represent an enormous initial investment. The report also stated that significant opportunities exist for smaller and niche players operating in local or regional markets.

The Amusement and Theme Parks industry has experienced revenue growth, despite many families being time – strapped. While the industry contended with mounting competition from alternative leisure activities, such as bouncing castle, gym and fitness centers and cinemas, many operators generated industry revenue growth on the basis of convenience.

In the coming years, industry revenue is forecast to grow as family entertainment centers such as amusement parks will continue to enhance their product portfolios to attract families, despite their reduced leisure time.

2. Executive Summary

Fantasies World® Trampoline Park, Inc. is a standard and well – equipped outdoor trampoline park that will be located in a growing community in Tucson – Arizona. We have been able to secure a standard indoor facility in a central and easy to locate area in Tucson – Arizona.

Our location offers a trampoline-lined playing court where customers can come for walk-in “open jump” times as well as parties, dodgeball tournaments, foam pits, dodgeball courts, and trampoline basketball fitness classes and other events. We can boast of having standard wall-to-wall trampoline pits that measure much larger than any outdoor trampoline.

Fantasies World® Trampoline Park, Inc. is a state-of-the-art family entertainment center with multiple attractions based around trampolines, games and music.

We provide families, individuals and groups with a fun physical type of experience in a safe, clean, monitored environment. With multiple revenue centers and the ability to turn customers quickly, we are the future of family entertainment in Arizona.

Aside from the fact that our aim of starting the business is to entertain children and keep them physically and mentally fit, we will still go ahead to make available, video game house, bowling alley, BBQ joint, food and drinks court, ice cream shop and enough parking space so as to get parents and guardians occupied when they bring their wards to our outdoor trampoline park facility.

Fantasies World® Trampoline Park, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a business, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Fantasies World® Trampoline Park, Inc. is owned and managed by Teddy Williams and his immediate family members. Mr. Teddy Williams has robust experience in the gym industry and he possess B.Ed. in Physical and Health Education.

3. Our Products and Services

Fantasies World® Trampoline Park, Inc. is in the outdoor trampoline park business to provide entertainment and recreation facility for residents of Tucson – Arizona which is why we have been able to put up an outdoor trampoline park facility that can help us achieve the goal.

We are optimistic that everyone who makes use of our outdoor trampoline park facility will definitely derive maximum fun and of course good value for their money and time. These are the services and amenities that will be made available to our clients in our outdoor trampoline park facility;

• Operating outdoor trampoline-lined playing court where customers can come for walk-in “open jump” times as well as parties, dodgeball tournaments, foam pits, trampoline basketball fitness classes and other events
• Operating varieties of ride on toys for children
• Child care services
• Amusement and recreational services
• Providing additional children’s fitness instruction
• Other related outdoor playground facility operations.

4. Our Mission and Vision Statement

• Our Vision is to build a world-class outdoor trampoline park facility which is going to be more than just a trampoline park but a place where families make memories together in a safe, fun, clean and affordable environment.
• Our Mission for establishing Fantasies World® Trampoline Park, Inc. is to become an innovative leader in the family entertainment industry.
• We bring new and exciting attractions to our locations, focusing on guest experience and promoting a positive, forward-thinking company culture.

Our Business Structure

Fantasies World® Trampoline Park, Inc. is in business to become the leading outdoor trampoline park facility in the whole of Tucson – Arizona and we will ensure that we put the right structures in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

Our business will not be built only for the purpose of giving our members/customers value for their money and time, but also we will ensure that we make our work environment highly conducive for all our employees. We will provide them with an employee package that will help them stay motivated and deliver on their various tasks and goals et al.

In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Executive Office – CEO

Outdoor Trampoline Park Facility Manager

• Accountant/Cashier
• Marketing and Sales Officer
• Outdoor Trampoline Park Safety Instructor/Assistant (5)
• Customer Care Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carrying out staff induction for new team members
• Responsible for operating and managing the outdoor trampoline park facility
• Ensures that the trampoline park facility is in tip top position at all times
• Responsible for managing food and beverage services
• Manage membership and registration services
• Handle equipment rentals and sales services
• Handle other relevant outdoor trampoline park facility operations

Outdoor Trampoline Park Safety Instructors/Assistant (5)

• Ensure that children and adult alike follow lay down safety measures when they make use of our trampoline park facility
• Handle amusement and recreation services such as trampoline-lined playing court where customers can come for walk-in “open jump” times as well as parties, dodgeball tournaments, foam pits, trampoline basketball fitness classes and other events
• Handle registration for sports tournaments and matches
• Responsible for handling and giving instruction for services such as meals and beverages, coin-operated games and rides, amateur sports teams and club services et al.

Marketing and Sales Officer (2)

• Identify, prioritize, and reach out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent Fantasies World® Trampoline Park, Inc. in strategic meetings
• Help increase sales and growth for Fantasies World® Trampoline Park, Inc.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Fantasies World® Trampoline Park, Inc.
• Serves as internal auditor for Fantasies World® Trampoline Park, Inc.

Client Service Executive

• Welcomes members and potential members/clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the outdoor trampoline park facility
• Wash glassware and utensils after each use.
• Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensure that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the outdoor trampoline facility center manager.

6. SWOT Analysis

Fantasies World® Trampoline Park, Inc. is in business to provide outdoor trampoline park facility for families in Tucson – Arizona and also help our clients achieve fitness cum fun activities for their children and at the same time to make profits.

We are aware that there are competitions in the industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard – earned money into the business.

We hired the services of Dr. Coleman Douglas, a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Fantasies World® Trampoline Park, Inc.;

One of the apparent strengths that will definitely stand as a plus for Fantasies World® Trampoline Park, Inc. is the fact that our outdoor trampoline park facility is centrally located in a densely populated residential area in Tucson – Arizona; our location is in fact one of our major strengths.

We equally have a team of highly qualified and experienced professionals who will work with our clients to achieve their aims making use of our facility and lastly our gate fee/membership package is going to be one of the best that anybody living in Tucson – Arizona can get; it is cheap and affordable.

Before setting up this business, we looked into our Business model and we were able to identify two major weaknesses.

One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing trampoline park facilities, indoor playground cum children’s fitness facilities and even government own entertainment and recreation facilities in Tucson – Arizona when it comes to acquiring latest entertainment and fitness equipment and also in generating the needed hypes that can drive traffic towards our facility.

• Opportunities:

Part of the advantages we have is that, we are centrally located in one of the busiest areas with the right demographic composition in Tucson – Arizona and we are open to all the available opportunities that the city has to offer.

Just like any other business operating in the family entertainment and amusement park industry, some of the threats that are likely going to confront Fantasies World® Trampoline Park, Inc. are unfavorable government policies, demographic/social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our outdoor trampoline park facility is located.

7. MARKET ANALYSIS

• Market Trends

The family entertainment and amusement park industry has benefited from recent marketing campaigns which is targeted towards encourage people to participate in recreation activities and sports, as well as consumer trends toward healthy living.

Going forward, many people who are part of the baby boomers’ generation are expected to sign up their children for health and fitness club memberships or encourage their children to make use of available facilities in their communities.

However, patrons of indoor and outdoor trampoline park facilities are anticipated to increasingly pick up membership from less expensive facilities as against expensive all – inclusive clubs.

The trend in the family entertainment and amusement park industry of which the outdoor trampoline park facility business is a subset of is such that if a facility is well – equipped and positioned in a residential area with the right demographic composition or a place where people can easily access without much stress, there is the likelihood that the facility will enjoy high patronage.

Just like in other business ventures, the owners of outdoor trampoline park facility are always looking for ways to increase their market share; they go as far as signing deals with high schools and religious organizations et al to host parties and events in their facility.

It is a common trend that as outdoor trampoline parks grow, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some outdoor trampoline park facility now have other facilities targeted towards attracting adults/parents. In order words, it is very important for the facilities to continue to improvise if they want to grow their business.

8. Our Target Market

The target market for outdoor trampoline parks cut across people from different backgrounds. The fact that people visit or register in outdoor trampoline parks for various reasons makes marketing the business interesting. The target market for outdoor trampoline facilities can be categorized into three various groups.

The first group are the families who are looking towards creating time for children cum family hangouts and bonding. The other group of people are schools who would want an ideal place to take their students during excursions or playtime.

The last group are tourists from other states of country. Fantasies World® Trampoline Park, Inc. will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our outdoor trampoline park to;

• Households and families with children under the age of 18 in an around Tucson – Arizona
• Churches and Religious centers
• Travel and tours agencies

Our competitive advantage

The family entertainment and amusement park industry is indeed a prolific and highly competitive industry. Clients will only make use of your facility if they know that you can help them achieve their goals of having fun.

Fantasies World® Trampoline Park, Inc. is centrally located in a densely populated – residential area with the right demographic composition (that is high population of children under age 18) in Tucson – Arizona.

We equally have a team of highly qualified professionals who will work with our clients to help them make use of our outdoor trampoline park facility and lastly our gate fee cum membership package is going to be one of the best that anybody living in Tucson – Arizona can get; it is cheap and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Fantasies World® Trampoline Park, Inc. is established with the aim of maximizing profits in the outdoor trampoline park business and we are going to ensure that we do all it takes to attract both clients on a regular basis. Fantasies World® Trampoline Park, Inc. will generate income by offering the following services;

• Operating outdoor trampoline-lined playing court where customers can come for walk-in “open jump” times as well as parties, dodgeball tournaments, foam pits, and trampoline basketball fitness classes and other events
• Operating varieties of rides for children
• Providing additional children’s fitness activities instruction

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.

It would be hard to create a sales forecast with a newly opened outdoor trampoline park facility because statistics that will be provided will be on a short – term basis. Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting.

We expect to welcome a minimum of 12,000 children i.e. one thousand children per month within our first year of operation and then in subsequent years we will grow by 25 percent or more. Below are the sales projection for Fantasies World® Trampoline Park, Inc., it is based on the location of our outdoor trampoline park facility and the services and products that we will be offering to our clients (members);

• First Fiscal Year (FY1): $240,000
• Second Fiscal Year (FY2): $450,000
• Third Fiscal Year (FY3): $650,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same services as we do within 4.5 miles’ radius from our outdoor trampoline park.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and our market share.

We will leverage on improving on our services and facility to ensure that we win new clients and retain old members. At Fantasies World® Trampoline Park, Inc., our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price.

As part of our sales and marketing strategies, we will pay attention to the promotion of our outdoor trampoline park facility so as to attract families to enroll and become members of our facility. Part of the marketing and sales strategies that we will adopt are;

• Open our outdoor trampoline park facility with a big party for children that resides in and around Tucson – Arizona
• Advertise Fantasies World® Trampoline Park, Inc. on national dailies, local TV stations and local radio station
• Promote our outdoor trampoline park facility online via our official website and all available social media platforms
• Introduce our outdoor trampoline park facility by sending introductory letters alongside our brochure to religious organizations, schools, corporate organizations, households and key stake holders in Tucson – Arizona
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Making our first impression count positively to those making use of our outdoor trampoline park facility for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our facility
• Adopt direct mailing coupon marketing approach
• Position our signage/flexi banners at strategic places in and around Tucson – Arizona
• Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family or group
• Engage in roadshows within our neighborhood to create awareness for our outdoor trampoline park facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for clients in the whole of Tucson – Arizona which is why we have made provisions for effective publicity and advertisement of our outdoor trampoline park facility.

Below are the platforms we intend to leverage on to promote and advertise Fantasies World® Trampoline Park, Inc.;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based sport events and competitions
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
• Install our Billboards in strategic locations all around Tucson – Arizona
• Distribute our fliers and handbills in target areas
• List Bellerose Indoor Playground®, LCC on local directories/yellow pages
• Advertise our outdoor trampoline park facility in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our official vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging as gate fees or membership fee in Tucson – Arizona.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family, religious organization or school. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

The payment policy adopted by Fantasies World® Trampoline Park, Inc., is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Fantasies World® Trampoline Park, Inc., will make available to her clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will enable our clients pay us without any difficulty. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

Starting a standard outdoor trampoline park is indeed a capital-intensive business. The bulk of the startup capital will be spent on leasing or acquiring a facility and also in purchasing different types of trampolines and related entertainment gadgets.

Aside from that, you are expected to maintain the facility, pay of your employees and utility bills. However, this is what it would cost us to set up Fantasies World® Trampoline Park, Inc. in the United of America;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $5,000.
• The cost for hiring business consultant (business plan inclusive) – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• The cost of accounting software, CRM software and Payroll Software – $3,000
• The cost for leasing facility for the outdoor park facility – $250,000.
• The cost for facility remodeling and equipping the facility – $150,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for start-up inventory – $15,000
• The cost for acquiring various shapes and types of trampolines, games and children entertainment equipment – $150,000
• The cost for the purchase of furniture and gadgets – $10,000.
• The cost of launching a Website – $600
• The cost for our grand opening party – $15,000
• Miscellaneous – $15,000

We would need an estimate of seven hundred and fifty thousand dollars ($750,000) to successfully launch a standard and well – equipped outdoor trampoline park facility in Tucson – Arizona.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up an outdoor trampoline park facility and also the sophistication of the technology used in the park.

Generating Funds/Startup Capital for Fantasies World® Trampoline Park, Inc.

Fantasies World® Trampoline Park, Inc. is owned and managed by Mr. Teddy Williams and his immediate family members. They are the sole financier of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Fantasies World® Trampoline Park, Inc. is to ensure that we continue to make available a wide range of fun-filled activities built around trampoline-lined playing court where customers can come for walk-in “open jump” times as well as parties, dodgeball tournaments, foam pits, trampoline basketball fitness classes and other events, deliver quality services, improvise on how to do things faster and cheaper.

We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

From our findings, another factor that kills new business such as ours is financial leakages. In order to plug financial leakages, the management of Fantasies World® Trampoline Park, Inc. adopt the use of payment machine and accounting software to run the business.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better and the games they want to see in our park.

We will not waste time in adopting new technology, best practices and diversifying our services. Fantasies World® Trampoline Park, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of.

Our company’s corporate culture is designed to drive our business to greater heights and training and re-training of our workforce is at the top burner. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring outdoor facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed trampoline, family entertainment, gym and fitness equipment , electronic appliances, office appliances and suppliers: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party/launching party planning: In Progress.

Related Posts:

• Hotel Business Plan [Sample Template]
• Travel Agency Business Plan [Sample Template]
• Amusement Park Business Plan [Sample Template]
• How to Start an Indoor Trampoline Park Business
• 12 Biggest Trampoline Parks in the World [Sizes Included]

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Children's Recreation Center Business Plan

Start your own children's recreation center business plan

Cabin Fever

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

This plan provides detailed information on the initial establishment and operation of Cabin Fever – Child Fun Center. The plan outlines the plans for business growth, methods, procedures for operation, and infrastructure.

Cabin Fever will offer young families in Bemidji, MN and the surrounding area a quality family recreation center, with jungle gyms, soft contained play structures, slides, and imagination-inspiring play areas for children ages 2 to 5. All equipment is safety-tested and approved, employees are trained in child safety and first aid. Parents will have special seating areas where they can watch their children play actively and safely, even in the coldest, darkest months of winter, and can purchase snacks and drinks from a limited selection while they wait.

Brian Solum (owner) and Derek Giesbrecht (advisor) are responsible for the design, building, and development of the daily operations outlined in this plan. Derek is the President of Soft Play, LLC, a leading indoor playground manufacturer, and has been in the Active Play industry for many years. He has established Soft Play as the leader in the Family Entertainment Industry. Brian is a former real estate agent, a father of four, and has over seven years of experience in the child care industry. Brian will be supported by a team-oriented and customer-focused staff. Cabin Fever will retain the services of a CPA firm to perform professional company audits, prepare taxes and payroll, and serve as a business consultant to assist in setting achievable long-range strategic goals.

Based on the current prices in the child recreation market, Cabin Fever has the potential to make sales of $158,000 the first year. With good management, we expect a revenue growth of five percent annually. The following ratios apply in the first year:

• Gross Margin above 95%
• Net Profit Margin above 12%
• Pre-tax Return on Assets over 20%
• Net Worth over $76,000 by year three

We will minimize risk factors to Cabin Fever’s success by:

• Obtaining sufficient capital to build and cover expenses of initial operation. All investor capital will be held in escrow until the project is totally funded.
• Minimizing overhead costs, which increases the bottom line profit.
• Building a sufficient customer base. We have determined an excellent location using demographics, and our aggressive marketing program will ensure the desired results.
• Establishing community involvement to demonstrate how the business will contribute to a better quality of life.
• All payments will be cash or check, which eliminates the need for invoicing and collections.

1.1 Mission

• To provide the greater Bemidji area with a safe, fun, exciting (and profitable) child entertainment facility for children ages 2-5, and their parents, which will help children grow physically, emotionally and mentally through interactive play with their parents, peers and the facility itself.
• To listen intently to customer needs regarding the entertainment, activities and facilities relating to safety, environment and services and act accordingly with respect to those needs.
• Develop a system of safety, security and accountability on the property between the staff, paying clientele and the general public.

1.2 Keys to Success

1.3 objectives.

• Attract 30% of my target market to use “Cabin Fever” 1.5 times per month in the 1st year. Based upon the most recent census and demographic statistics available for this region, achieving this objective would mean attracting 3,600 paying children and 1,080 adults through the door the 1st year.
• Gain market share of 40% by 3rd year.
• Reduce debt load 37% by end of 3rd year.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Cabin Fever – Child Fun Center is a start-up business that will be owned, operated and managed by Brian Solum. Cabin Fever is an adult supervised children’s play center that offers a series of parent/child activities devoted to the physical, emotional and social development of children. We plan to offer a large, full scale play structure for the child and a smaller play structure for toddlers. In addition, we will also offer nominal vending, snacks and beverages for customers. The facilities are designed to entertain, exercise and stimulate children while reinforcing good social skills in a group play environment.

Cabin Fever offers a unique service in that there is no other program like it in the city of Bemidji or outlying areas. Though the city does have a restaurant with a small scale facility and run some classes for children through their parks and recreation department along with a gymnastics facility open to the public, they are not part of a comprehensive program for kids and parents. Cabin Fever will be a year round, indoor facility that hopes to be located in the booming commercial center northwest of town.

Over the past five years, there has been tremendous housing growth in the Bemidji area. Most these units are being bought or rented by families with young children. Brian Solum is starting Cabin Fever to offer parents and children a safe and exciting environment in which to spend time together and play.

Brian is a parent of three boys and has over seven years experience in the child care industry. He also has four years in a customer service based profession (real estate sales) with an additional two years sales management experience so he is currently capable of handling the sales/management, finance/administration and safety/customer relations areas, respectively.

• Working Name : Cabin Fever – Child Fun Center
• Location : Hoping for northwest Bemidji location near major shopping area, motels and airport.
• History : Start-up business for Bemidji, MN but this type of business has been successful in over 8,500 cities in the US and is also internationally in the UK, Spain, Australia, Canada, France and Japan.
• Services : Active Play = Fun, physical, social and mental entertainment to kids and parents along with modest food/beverage sales.
• Customers : Children ages 2-5 and their parents.

2.1 Start-up Summary

The start-up expenses for Cabin Fever include, play equipment, payroll, utilities, legal services, debt service and office materials needed for the facility. Brian Solum will invest $32,000. In addition, Brian will secure up to $100,800 in long-term financing to fund the enterprise. We will incur another $8,000 in short-term debt to finish financing.

Long-term assets includes most play equipment, and a larger service counter for the cafe area. Current assets includes furniture, lighting fixtures, some of the less durable play equipment, and appliances for the cafe area.

2.2 Company Ownership

Ownership and legal establishment is anticipated as a Sole Proprietorship and will be owned, operated and managed by Brian Solum with financial backing from a silent partner.

Products and Services

The service I am selling is called “Active Play.”

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Vicarious Active Play for Parents There was a saying in my house when I grew up:  “If mama ain’t happy, ain’t nobody happy.”  I think what was meant by this was that we could drive her nuts on occasion, and when she was “nuts” we all suffered.  Those occasions were typically when, as children, we were bored or stuck in the house.  Therefore, I believe that this business is also selling fun, rest, and a social outlet for parents. When the kids are occupied, happy parents can enjoy a book, the newspaper, or a friend’s conversation over a cup of coffee or lunch. However, parents are also encouraged to participate with their children on the equipment themselves. Due to the nature and size of some equipment, it is able to withstand and support adults. The youngest children, in particular, will be happiest and most secure when playing with a parent.

Coffee, tea, juice, and snacks We have a small cafe area where parents can purchase food and drinks from a (very) small menu, including kid-friendly items like peanut butter and jelly or cheese and tomato sandwiches, animal crackers, fresh carrot and celery matchsticks, and muffins from a local bakery. The items are either pre-made or require very little assembly. It is important to us to offer only healthy and appropriate snacks. We are currently planning to offer only a couple different kinds of coffee and tea, but if we get enough interest, we may invest in an espresso machine later on, and train our part-time help as baristas, since the current trend toward gourmet coffees includes young parents.

Market Analysis Summary how to do a market analysis for your business plan.">

My market research was directly retrieved from the 2000 US Census, 2002 NARC Census and the BASC 2000 Demographics Study. Per the same data, and to get an accurate idea of current (2003) data, my totals incorporated the projected 1.3% annual growth rate to the demographics. My data was then targeted to the selected townships that use Bemidji for schooling and shopping. They were typically townships within a 24-mile radius around Bemidji. My projected income data from this demographic assumes that only one parent of the households will accompany their children to the facility.

4.1 Market Segmentation

My market demographic is 100% targeted to families, specifically, households with children in the 2 – 5 year-old age group in the Bemidji area.

4.2 Target Market Segment Strategy

Our research into the local market has indicated that a concentrated target marketing effort will yield the best results. We are therefore focusing on the 1,200 households surrounding Bemidji with 4,000 children between 2 and 5 years of age. Children in this age range are typically not yet in school yet, and in need of diverse means of recreation, including “play groups” with children of their parents’ friends. As members of this demographic, my wife and I fully understand the need and benefit of offering our children diverse recreational and physical outlets. From experience, this demographic will look for and seek out recreational opportunities for their children for not only the child’s benefit, but for the parent’s benefit as well. Out-of-home facilities that can entertain kids and give parents needed respite are in high demand.

This market is greatly under-served with respect to the services Cabin Fever plans to offer in the greater Bemidji area. The school system can provide this type of recreation to an extent, and there are some businesses that have recreational outlets. However, it is my observation that similar facilities are either too small, seasonal, have health hazards, or are not geared to younger children and their family. Winter is long here, and weather is unpredictable. “Cabin Fever” will be a preferred destination for families looking for something new, fun, and exciting for themselves and their children, especially if it promotes physical and social growth.

4.3 Service Business Analysis

About Soft Contained Play Equipment (Soft Play)

Soft Contained Play Equipment is a visually stimulating and mentally exciting configuration of tubes, slides, ladders, nets and mazes. It also incorporates devices which apply the kids’ own energies to make something move mechanically, like a sign or a front-end loader or a fire truck steering wheel. Some equipment is also designed to stimulate the child’s playful creativity such as the double-sided Fantasy Role Play Panel and the Magic Ball Popper. The whole approach of Soft Contained Play Equipment is to design their equipment through the eyes of a child. It is then developed through consultation with child development experts and adheres to ASTM F1918-98 safety requirements.

The Business

As previously mentioned, Cabin Fever is all about family recreation, specifically, child development and fun. As parents continue to look for fun and exciting activities for their kids the family entertainment center (FEC) has become increasingly popular. FECs have traditionally encompassed multiple attractions such as bowling, skating, mini-golf, batting cages, etc… but the one development that has really spurred the popularity of the FEC is soft contained play equipment. Soft contained play systems continue to be major draws to recent FECs. Kids love the fun and interactive play they provide, while parents appreciate the increased safety measures.

Local Competitors

There is a competitive market in the Family Recreation industry in Bemidji. Currently there is a roller-rink, seasonal water park, bowling ally, Gym-Bin, BSU Rec-center and a few city organized activities on a seasonal basis. However, there is no facility dedicated exclusively to building the social, physical, and mental interactions of children ages 2-5 and their parents in an exciting and stimulating environment.

4.3.1 Competition and Buying Patterns

Families make choices for family recreation activities based on cost, availability of activities appropriate for the entire household, and fun. Currently in Bemidji, activities for children under 5 are an after-thought. There may be a smaller wading pool at one end of the water park, or a special roller-skating class for 4 and 5 year olds. This discrepancy is most keenly felt by parents in the winter, when normal outdoor activities are curtailed for the youngest children. At the moment, parents of small children must choose between a small array of limited activities on a schedule not of their choosing, if they want any out-of-home play.

Safety is another major concern for parents of young children. Activities and venues that are perfectly safe for 10-year-olds may be extreme hazards for very young children. The need to be right next to their child during every moment of play in any of the existing offerings does not alow parents any respite or recreation.

Strategy and Implementation Summary

Emphasize Customer Service Cabin Fever will differentiate themselves from other facilities. We will establish our business offering as a clear and viable alternative for our target market.

Build a Relationship-Oriented Business Build long-term relationships with clients, not just an occasional visit. Let them become dependent on Cabin Fever. Make them understand the value of our services.

Focus on Target Markets We need to focus our offerings on the young family who want a place outside the home to have fun, relax, and experience top quality play equipment services.

5.1 Competitive Edge

Cabin Fever’s competitive edge is its positioning as a strategic ally with our customers. By building a business based on long-standing relationships with satisfied customers, we simultaneously build defenses against competition. The longer the relationship stands, the more we help our customers understand what we offer them and why they should both frequent Cabin Fever, and refer it to other families. In close-knit communities like Bemidji, reputation is extremely important, and word-of-mouth advertising is invaluable. The 2 other factors in our competitive edge are:

• Location : Best location of any child type activity center — At the intersection of Interstate Highways 2 and 71 in the prime business district of the area.
• Service : Equipment and facilities to appropriately entertain the age group as well amenities catering to adults and parents in the same building. No other indoor facility in Bemidji offers such diverse services and facilities under one roof.

I do not expect parents to choose Cabin Fever exclusively over these other facilities 100% of the time, but I do believe that Soft Play equipment would be the facility of choice for play groups, birthday parties, and child recreation in the Bemidji area. There is also the possibility of Social Government Services and other health professionals directing their clients to the facility for potential therapy issues.

5.2 Marketing Strategy

Technically, my customers can come from anywhere: male and female, all races, every income level, and can be local residents or tourists to the area. That is why our marketing plan will start at the construction phase; by keeping in mind: if it looks fun, people will come. Thus the main factor to success is demonstrating that a person can enjoy themselves at the center while participating in an activity they choose. Realistically, I expect that initial customers will be more educated and affluent than the area’s average, since those types of family are generally the most concerned with providing appropriate stimulation for their very young children. We will therefore make sure to post flyers and advertisements where this group can see them.

By being on site full-time for the first year, I can make sure that customers are satisfied and can also gather information from them about the types of entertainment they most desire. This type of first-hand market research will prove invaluable in attracting more customers and retaining existing ones. A good experience for parents and children will produce best kind of advertising: word-of-mouth recommendations.

We will supplement this informal marketing with announcements, advertisements in the local newspapers and our website:

• Print Advertising : The Bemidji Pioneer, our local daily newspaper with a circulation of over 22,000, will feature daily ads 2 weeks prior to grand opening and weekly ones thereafter.
• Direct Mailing/Phone : Mailing lists relating to my target market are available and would be utilized weekly prior to and upon grand opening and on a monthly basis thereafter. Also, mailings and phone contact would be made to local youth organizations such as church groups, scouts and other social clubs that serve children.
• Signage : Because Bemidji is a vacation destination, the tourism market could be substantial. Roadside billboards on Highways 71 and 2 would be implemented on the four major conduits into town. Also, all local hotels, motels and resorts would be solicited to provide signage.
• Other Businesses : A relationship with the other businesses in town that cater to birthday parties (Party Store, Special Occasions, pizza restaurants) would be established to try and promote traffic to the facility. Advertising discounts will be offered in exchange for their service.

5.3 Sales Strategy

Cabin Fever will provide a venue in which young children can really enjoy their leisure time by participating in fun and exciting activities that require minimum strength or physical ability. Supported with great service and offered at competitive prices, I believe we have the winning combination.

Once customers choose to come to our location, they have already made a choice to buy our services. We get them there with marketing; we get them back again and again by continuing to offer high-quality, safe, and fun experiences for and with their young children. Our sales strategy involves continuing informal surveys of our customers about their preferences and needs, and keeping an open mind about changes in the adult areas. We may, in the future, institute a small cafe-type service, or offer space for young family book clubs, and so on, depending on feedback from parents.

5.3.1 Sales Forecast

My sales forecast assumes that, on average, 37% of my market (1,465 children, out of a possible 4,000) will visit 1.5 times per month, at an admission price per child of $4.75. We project that parents will spend an average of $4 per visit on food and beverages, at a 20% cost of goods. This would allow me an 80% markup on food and beverages, a reasonable amount given the savings we will get from doing prep work ourselves in the mornings.

Sales will be higher in the winter months, when outdoor competition and free activities are limited, and lower in the summer. In keeping with my sales goals, I anticipate reaching 40% of my market by the 3rd year.

Web Plan Summary

We are currently working on developing a website for Cabin Fever. A friend of the family is doing the design work for free, and Brian’s wife (who has a thorough knowledge of HTML) will update the content regularly – we do not plan on including any e-commerce capabilities, since they are unnecessary; the website is primarily a marketing tool. We plan to launch our website early in 2005.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Management: Initially, and for the first year, of operation I anticipate acting as owner/operator/manager. In the future, depending on cash flow or if a gap in service is identified, a FT manager would be implemented to work alongside myself and the rest of the team. Management will be responsible for overseeing all business aspects including but not limited to: Deposits, marketing, safety, scheduling, customer service and staff support and training, cleaning and general maintenance, food prep and service. Minimum qualifications are:

• Child Safety, First Aid / CPR certified
• Three years management experience
• Mature, responsible adult
• Enthusiastic, flexible and self motivated
• Knowledge of marketing
• High sense of professionalism

FT Employees : Based on my assumed hours of operation, I anticipate hiring one FT employee working a 45 hour week. I will look for adults interested and experienced with children who are child safety CPR and first aid certified. Responsibilities will include but are not limited to: Checking in and greeting customers as they arrive, general cleaning and light maintenance, food service. Minimum qualifications are:

• Experience with children in a play setting
• Child Safety First Aid / CPR certified

7.1 Personnel Plan

The company will make gradual investments in personnel on a need basis, always keeping in mind the number of children and parents serviced at the facility with respect to cash flow. Additional full-time paid management will be addressed after the first year of operation and an additional PT employee is built in to the Personnel Table. As owner, I do plan on being on site full-time and will fill the managerial role.

I am committed to paying my employees a fair and equitable wage for their hard work, and giving them benefits such as sick time and vacation time.

Financial Plan investor-ready personnel plan .">

The most important element in my financial plan is initiating, maintaining, and improving the factors that create, stabilize, and increase the cash flow. These items are:

• High visibility so as to create customer flow.
• A trained, enthusiastic and knowledgeable staff that answers to customer needs to keep them coming back again and again.
• Annual modernization and update of the facility equipment to create new experiences for children.

8.1 Important Assumptions

Commercial lending is currently set at 7% for long term (20 year) lending.

8.2 Break-even Analysis

The Break Even chart assumes fixed monthly expenses of approximately $9,600. The expenses are the total of estimated monthly utilities, phone, payroll, legal, insurance, marketing and rent figures. Variable monthly costs are shown as a percentage of total sales. Average Monthly Sales for the first year are anticipated around $13,200 and the break even point would be at $10,069, leaving adequate room and cash flow for possible costs initially overlooked. These figures show a comfortable cushion for operating expenses.

8.3 Projected Profit and Loss

The company will show a profit in the first year of operation. The yearly analysis is indicated in the table below, and the monthly analysis can be found in the appendix. Our most significant operating expenses will be payroll, marketing, and rent. We project a modest net profit increasing gradually over the next three years as we streamline operations.

8.4 Projected Cash Flow

Long Term Debt : My long term debt payments are based on a 10-year note, principle balance of $100,800 @ 7% interest. Principal repayments are shown below, while interest is listed in the profit and Loss. Although the yearly projections indicate a straight-line repayment, we may pay off more principal after year one, depending on cash flow.

Capital Improvements : Making changes to the play structure will need to occur as to keep the facility fresh and new for customers. These changes will take place on an annual basis after the first year with the liquidation of old play materials and the acquisition of new ones.

8.5 Projected Balance Sheet

My Projected Balance Sheet shows that I should not have any difficulty meeting my debt obligations. My Marketing Plan should be sufficient to meet the projections. Most significantly, Cabin Fever’s net worth will increase to approximately $77,500 by year three.

8.6 Business Ratios

The following table outlines some of the more important ratios from the Recreation Center industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code, 7999.

We project a higher ratio of long-term to short-term liabilities than is the industry standard. We also project higher expenses for operating expenses and advertising; part of this discrepancy is the result of being a start-up, with no existing reputation. Another is our committment to pay employees a fair wage with decent benefits, including sick time and vacation time. All asset to liability ratios indicate a high ability to pay our creditors.

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Mobile Home Park Business Plan Sample

JAN.11, 2022

Do you want to start Mobile Home Park business plan?

Are you thinking, “I wanna start a mobile home park business plan?”. If so, you will need to read through a mobile home park business plan sample. This business can be a great choice if you want a flexible business that will give you enough profit.

You can start a mobile home park business at any scale and any place. However, you will need to consult best business plan experts . They will guide you on how to start a mobile home park business.

You must consult a mobile home park business plan whenever you need to create a business. You can consult any business plan; may it be a business plan for banquet hall or any generalized business plan.

Executive Summary

2.1 the business.

Move Along will be a mobile home park company started by Richard Hansen. The main target of the business will be to provide a stable park in the Washington area where people can just bring their trailers and park at a reasonable rent per night. It will offer a wide range of services and a good parking space including cleaning, food and maintenance services.

2.2 Management of Mobile Home Park Company

Before you start mobile home park, you need to make sure that you have a game plan to manage all of its resources. This game plan is referred to as a business plan. A mobile home park business plan lays out all the details telling you how to manage a mobile home park. It also advises you on efficiently managing your money, time and resources.

To develop a mobile home park business plan for your company, you will need to consult some business that creates a professional business plan . When building mobile home park, you will need to study the logistic and financial resources you possess.

In this document, we are highlighting all the details necessary to Richard for owning mobile home park.

2.3 Customers of Cleaning Services Company

Our customers will mostly belong in the working class domain as they require mobile homes and their services the most. The list of major customers is as follows:

• Working-Class People

2.4 Business Target

Our primary target is to provide affordable housing to wage-bound people living in and around Washington.

The logistic goals that we want to achieve within the first four years of launch are demonstrated below:

Company Summary

3.1 company owner.

Move Along will be owned and operated by Richard Hansen, who completed his MBA from England five years ago. Since then, he has worked as a professional consultant to many big marketing firms. However, he wanted to start his own business in a unique niche. Thus, he will now work to develop his dream into reality and start a mobile home park business.

3.2 Why the Mobile Home Park company is being started

Ever a keen observant of his surroundings, Richard realized that many people in the US prefer to invest in a mobile home instead of a traditional brick house. He realized that the shift in the trend was because of the excessively increasing price of real estate. Here, Richard saw an opportunity and decided to start an affordable housing business in the form of a mobile home park.

3.3 How the Mobile Home Park company will be started

Step1: Plan Everything

Before you start working on a mobile home park business plan, you need to know what is mobile home park. Only then can you plan your business. A good mobile home park business plan is of absolute importance when learning how to open a mobile home park. It will not only tell you how to run a mobile home park but also guide you through the trials and tribulations of starting a company.

Step2: Define the Brand

The next step is to attract customers to your budding business. The best way to do this is by developing a brand for your business. A brand will include your aims, faith and values as a company. It will tell your customers how you will service and benefit them and, hence, attract your target customers to your doorstep.

Step3: Establish Your Corporate Office

To start his company, Richard decided to purchase land near the centre of Washington. He will now work on procuring contracts from mobile home suppliers. He will also start hiring his workforce to manage the business on land.

Step4: Establish a Web Presence

Any business today demands an online presence for its success. Understanding the paramount necessity of a web existence, Richard decided not only on a website for his company but also on social media in the form of business accounts.

Step5: Promote and Market

The final step in starting your business is to promote it through a well-developed and refined marketing plan.

Mobile home parks investment opportunities are increasing day by day. But before you start going into the details of how to develop a mobile home park, you need to settle on the services you will provide to your customers. For determining which services you should include in the initial plans of your business, you can refer to mobile home parks business plans or even amusement park business plan s to get a general idea.

Since Richard decided to opt for a business with a flexible domain, you can refer to this mobile home park business plan for learning how to make a mobile home park.

• Land Renting

We will offer rental services for mobile homes. Our customers can just rent out a land space and then put their mobile homes there.

• Mobile Home Rentals

We will also be offering mobile home renting services. Therefore, our customers can either rent land and mobile homes separately or rent them out in a complete package of their choice.

• Maintenance Services

We’ll offer top of the class maintenance and cleaning services. Our customers can hire these services year-round or just for special occasions to get their home rentals, and the surrounding land cleaned up and spotless.

• Transportation Services

Our last service will be in the transportation domain. Our customers can reach out to us for booking rides in taxis, vans, unique purpose cars or even moving trucks.

Marketing Analysis of Mobile Home Park Company

When opening a mobile home park business, you need to have in-depth knowledge about your target market. If you look at an entrepreneur sample business plan RV mobile home park, you will see that you can only know your market fully if you do a market analysis beforehand. You will find this advice in every mobile home park business plan template. Even business plan for artists advise the same thing.

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It requires a bit of technical knowledge to conduct a market analysis, and it can be daunting at first. But you can just refer to this guide on how to develop a mobile home park to get started. It will tell you everything you need to know about how to own a mobile home park and all your potential customers and target markets.

Here, we have described the market trends for the target market of Move Along.

5.1 Market Trends

According to Movity, about 22 million people live in mobile homes in the United States. And according to Nebraska manufactured housing stats, the population has increased by 226% since 2009. In short, the demand for alternative housing and mobile homes is not going down any time soon. More and more people prefer to live in these tiny, manageable homes. Therefore, people will always be on the lookout for an excellent mobile home community park.

5.2 Marketing Segmentation

The potential customers of Move Along are divided into the following groups:

5.2.1 Working-Class People

Our primary customers will be the working-class community. With the inflation rates ever so high, and the real estate market boasting high rates, people are trying to find suitable and affordable housing for themselves. Therefore, we expect most of our customers to belong to the working-class, looking to utilize our mobile home services.

5.2.2 Vagabonds

Many of the younger generations prefer to move from place to place in search of better opportunities. With that in mind, we expect a good amount of business from single travellers looking for a place to stay without breaking their bank.

5.2.3 Tourists

Tourism is a massive part of the economy of the US. Many tourists usually want to spend as little as possible on their living arrangements to experience as much of the culture and opportunities as they can. Therefore, we expect that with good marketing, many tourists will use what Moving Along has to offer.

5.2.4 Investors

Lastly, the real estate market is always teeming with people looking to invest. The past few years have also seen this trend shifting to the mobile home industry. Therefore, we will offer our customers a chance to invest in what is quickly becoming a viable investment option in the US.

5.3 Business Target

• To become the most affordable and stable mobile park around Washington.
• To expand our services and business to other US states as well.
• To maintain customer satisfaction above 95%.
• To be earning a net profit of $50k/month by the end of the second year.

5.4 Product Pricing

Our prices and rents will be much more affordable than our competitors in the real estate market. We aim to provide more convenience to our customers in the least amount of money.

Marketing Strategy

Starting a mobile home park is not an easy task. You need to develop many competitive advantages while developing a mobile home park just to stay afloat. You can find your advantages over your competitors by conducting a marketing analysis.

Marketing analysis will not only tell you how to open a mobile home park so that you can reap maximum benefits, but it will also give you insights on how to attract more customers to your business.

6.1 Competitive Analysis

• We have an excellent service structure built around the convenience of our customers.
• Our customers can contact us at any time through our website and social media.
• We have 24/7 customer care service available to ensure that any and every problem of our customers will be resolved immediately.
• Unlike our competitors, we offer multiple services related to housing and commute, all in one place.

6.2 Sales Strategy

• We will market our business through posters, billboards, social media and Google Ads.
• We will offer one month of complimentary cleaning services to our first 15 renters.
• We will offer excellent services at reduced rates to our first ten customers for a whole year.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

Starting a mobile home park business can be tough if you don’t have the right people to work with you. The success of a business is heavily reliant on its workforce. Every consultant will tell you that learning how to build mobile home park without a good employee force is useless. You will find the same advice uttered in every mobile home park business plan , may it be a business plan for music industry or a water park business plan .

7.1 Company Staff

• 1 Co-Manager to help in overall operations
• 5 HCT Certified Residential Cleaning Professional
• 8 General Maintenance employees
• 1 Social Media Manager
• 2 Sales Executives to handle marketing and sales
• 1 Accountant
• 1 Receptionist

7.2 Average Salary of Employees

Financial plan.

The cost to build a mobile home park isn’t covered by just increased sales. It would be best to have a lot more planning to ensure that the cost of mobile home park doesn’t drown you in debts. You can do this planning by writing up a financial plan. A financial plan will guide you in smartly using your resources to achieve more with little.

Here we’re providing the detailed financial plan made for Move Along. You can use this plan to learn how to buy a mobile home park and manage it efficiently. Alternatively, you could also refer to movie theatre business plan or anything of the like.

8.1 Important Assumptions

8.2 break-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

1. How to start a mobile home park business?

Starting a mobile home park business can be tricky at the beginning. But you can make sure that your journey is as smooth as possible by developing a mobile home park business plan just like the one above.

2. How to develop a mobile home park?

You can start owning mobile home park by making sure that you have every business aspect planned out beforehand. And you can achieve all this through a thorough mobile home park business plan .

3. How to make a mobile home park?

You can make a mobile home park by buying out a piece of land and then developing it. However, it would help if you lay out the financial plans beforehand to ensure that you can bear mobile home park development costs.

Download M obile Home Park Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Mobile Home Park Business Plan Template

Written by Dave Lavinsky

Mobile Home Park Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their mobile home park companies.

If you’re unfamiliar with creating a mobile home park business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a mobile home park business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your mobile home park business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.  

Why You Need a Business Plan

If you’re looking to start a mobile home park business or grow your existing mobile home park company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your mobile home park business to improve your chances of success. Your mobile home park business plan is a living document that should be updated annually as your company grows and changes.  

Sources of Funding for Mobile Home Park Businesses

With regards to funding, the main sources of funding for a mobile home park business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for mobile home park companies.

Finish Your Business Plan Today!

How to write a business plan for a mobile home park.

If you want to start a mobile home park business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your mobile home park business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of mobile home park business you are running and the status. For example, are you a startup, do you have a mobile home park business that you would like to grow, or are you operating a chain of mobile home park businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the mobile home park industry.
• Discuss the type of mobile home park business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of mobile home park business you are operating.

For example, you might specialize in one of the following types of mobile home park businesses:

• Retiree or age restricted: This type of mobile home park caters to the needs and preferences of senior adults and usually has a minimum age requirement for residents.
• Family-friendly: This type of mobile home park caters to families and may have amenities that appeal to kids such as a playground or a pool.
• Budget or low cost: This type of mobile home park caters to people looking for the lowest price or those who wish to live a minimalist lifestyle. These parks typically have less amenities, but offer cheaper prices than other options.
• Luxury: This type of mobile home park caters to people looking for a high-end, designer mobile home. These parks are often located in more expensive areas.
• Pet-friendly: This type of mobile home park caters to pet owners and may include pet-friendly amenities such as a dog park.

In addition to explaining the type of mobile home park business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of mobile homes rented or sold, the number of parks opened, and reaching $X amount in revenue, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the mobile home park industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the mobile home park industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your mobile home park business plan:

• How big is the mobile home park industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your mobile home park business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your mobile home park business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of mobile home park business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other mobile home park businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of communities, apartment complexes, condominiums, etc. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of mobile home park business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for your customers to obtain your product or service?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a mobile home park business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of mobile home park company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide luxury mobile home units, budget units, or fully furnished units?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your mobile home park. Document where your company is situated and mention how the site will impact your success. For example, is your mobile home park located close to public transportation, on the outskirts of city limits, or in a rural or secluded area? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your mobile home park marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your mobile home park business, including answering calls, showing units, billing tenets and collecting rent, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth tenent, or when you hope to reach $X in revenue. It could also be when you expect to expand your mobile home park business to a new city.  

Management Team

To demonstrate your mobile home park business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing mobile home park businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a mobile home park or successfully running a small rental business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will your mobile home park have 10 units, and will you expect to maintain a 70% capacity on average? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your mobile home park business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a mobile home park business:

• Cost of land, units, equipment, and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your location lease or a list of amenities you provide.  

Writing a business plan for your mobile home park business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the mobile home park industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful mobile home park business.

Mobile Home Park Business Plan FAQs

What is the easiest way to complete my mobile home park business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your mobile home park business plan.

How Do You Start a Mobile Home Park Business?

Starting a mobile home park business is easy with these 14 steps:

• Choose the Name for Your Mobile Home Park Business
• Create Your Mobile Home Park Business Plan
• Choose the Legal Structure for Your Mobile Home Park Business
• Secure Startup Funding for Your Mobile Home Park Business (If Needed)
• Secure a Location for Your Business
• Register Your Mobile Home Park Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Mobile Home Park Business
• Buy or Lease the Right Mobile Home Park Business Equipment
• Develop Your Mobile Home Park Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Mobile Home Park Business
• Open for Business

Learn more about how to start your own mobile home park business .

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