Chapter 4 Case Study Southwestern University's
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Case Study Forecasting Attendance at SWU Football Games Southwestern University (SWU), a large state college
Forecasting Attendance at SWU Football Games
Southwestern University (SWU), a large state college in Stephenville, Texas, 30 miles southwest of the Dallas/Fort Worth metroplex, enrolls close to 20,000 students. In a typical town-gown relationship, the school is a dominant force in the small city, with more students during fall and spring than permanent residents.
A longtime football powerhouse, SWU is a member of the Big Eleven conference and is usually in the top 20 in college football rankings. To bolster its chances of reaching the elusive and longdesired number-one ranking, in 2002 SWU hired the legendary Bo Pitterno as its head coach. Although the number-one ranking remained out of reach, attendance at the five Saturday home games each year increased. Prior to Pitterno's arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by 10,000 just with the announcement of the new coach's arrival. Stephenville and SWU were ready to move to the big time!
The immediate issue facing SWU, however, was not NCAA ranking. It was capacity. The existing SWU stadium, built in 1953 , has seating for 54,000 fans. The following table indicates attendance at each game for the past six years.
One of Pitterno's demands upon joining SWU had been a stadium expansion, or possibly even a new stadium. With attendance increasing, SWU administrators began to face the issue head-on. Pitterno had wanted dormitories solely for his athletes in the stadium as an additional feature of any expansion.
SWU's president, Dr. Marty Starr, decided it was time for his vice president of development to forecast when the existing stadium would "max out." He also sought a revenue projection, assuming an average ticket price of $20 in 2008 and a \(5 \%\) increase each year in future prices.
Discussion Questions
- Develop a forecasting model, justifying its selection over other techniques, and project attendance through 2009.
- What revenues are to be expected in 2008 and 2009 ?
- Discuss the school's options.
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Chapter 4 Case Study Southwestern University's. students. The school is a dominant force in the small city, with more students during fall and spring than permanent. residents. Always a football powerhouse, SWU is usually in the top 20 in college football rankings. Since the legendary Phil.
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Although the number-one ranking remained out of reach, attendance at the five Saturday home games each year increased. Prior to Pitterno's arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by 10,000 just with the announcement of the new coach's arrival. Stephenville and SWU were ready to move to the ...
Question. case study. The popularity of Southwestern University's football program under its new coach Phil Flamm. surged in each of the 5 years since his arrival at the Stephenville, Texas, and college. (See. Southwestern University: (A) in Chapter 3 and (B) in Chapter 4.) With a football stadium close to.
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Expert-verified. CASE STUDY Forecasting Attendance at SWU Football Games Southwestern University (SWU), a large state college in Stephenville, Texas, 30 miles southwest of the Dallas/Fort Worth metroplex, enrolis close to 20,000 students. In a typical town-gown relation- ship, the school is a dominant force in the small city, with more stu ...
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