7 11 franchise business plan

Business Plan For 7 Eleven Franchise

Congratulations on taking the first step in creating a business plan for 7 eleven franchise. This is an essential step towards entrepreneurial success and a well-crafted business plan will provide a solid foundation for your business venture!

Whether you're a budding entrepreneur with a brilliant idea or a seasoned business owner looking to expand, a thoughtfully constructed business plan will help you plan and navigate towards business prosperity.

In this comprehensive guide, we will walk you through the essential elements of creating a business plan for 7 eleven franchise that captures your vision as well as attracting investors, partners, and customers alike. From defining your mission and identifying your target market to formulating financial projections and developing a robust marketing strategy, our aim is to empower you with the knowledge and tools needed to turn your aspirations into a reality.

So whether you're just starting out or you're looking to revamp your existing business plan, read on for everything you need to know.

Why is a business plan important?

A business plan will help you think about your 7 eleven franchise business like you’ve never done before. This thinking will help you clarify important elements like your long-term goals and objectives. You can then work backwards from your goals to develop strategies and marketing campaigns to help make these objectives a reality.

A business plan will also help you think about your customers in great detail. You will be able to understand their wants and needs, where they hang out, and exactly how you will target them. This clarity will enable you to focus on developing the products or services they want.

Finally, if you are seeking outside capital such as investment or a bank loan, a well-thought-out business plan will show them you are serious about your business and you have developed a clear and thorough plan of action to achieve success.

A Business Plan For 7 Eleven Franchise - The Key Parts

The executive summary, your company description, market analysis, products and services.

• Marketing Strategy
• Operational Plan
• Financial Projections

Risk Analysis

• Funding Request and Use of Funds (if applicable)
• Additional Information

An executive summary of your business plan for 7 eleven franchise is a brief overview of your business plan.

This is the first thing that potential investors or lenders will see, so it is crucial that you make a good impression. Keep this section short and highlight the key points of your plan.

What should an executive summary include?

• Overview of the Business
• Mission Statement
• Key Objectives
• Summary of Products/Services
• Financial Highlights and Funding Requirements (if applicable)

Remember potential investors don’t always have huge amounts of time to read your document so make sure that you condense the critical information, enabling the reader to make quick and well-informed judgments. Tips for the Executive Summary

Wait until you’ve written the whole business plan and then come back and complete the executive summary. This way you will know your business plan for 7 eleven franchise inside and out so you can highlight the key elements of the document. Remember the Executive Summary will shape the reader's initial perception of the business and whether they continue reading the document.

If you are looking for any tips on how to improve any section of your business plan, check out our Learning Zone , which has several in-depth guides on each section of the business plan.

The Company Description section of your 7 eleven franchise business plan is crucial as it offers a comprehensive overview of your business. This section provides essential information about your company's history, mission, vision, legal structure, location, and key milestones. It allows readers to gain a clear understanding of your company's fundamental characteristics and the context in which it operates.

When crafting your company description, make sure to include the following key elements:

• Business Name and Legal Structure: Clearly state the legal name of the company and its legal structure.
• Business History: Provide a brief overview of how the business came into existence. Highlight key milestones or events that shaped the company's growth and development.
• Mission and Vision Statements: Present the company's mission statement, which outlines its purpose and primary goals. Additionally, share the vision statement, which describes the long-term vision and objectives for your business.
• Products and Services: Briefly explain the products or services your business offers, emphasising their unique selling points and how they address customer needs.
• Competitive Advantages: Clearly state the competitive advantages that differentiate your business from others in the market. This could include unique features, patents, proprietary technology, or a strong brand presence.
• Location and Facilities: Provide details about the physical location of your business and any facilities required to operate successfully.

Tips for writing the company description section:

• Interweave storytelling into the company's history, tell the reader about your passion for the business and the journey you’ve been on to get to this point.
• Include strong visuals and infographics.
• Avoid jargon and keep the writing style clear and concise.
• Focus on your company's unique selling point (USP) and how that makes you stand out in the marketplace.
• Back up this information with customer testimonials if possible.

The market analysis section of your 7 eleven franchise business plan is essential for understanding the competitive landscape and the overall business environment. It is crucial to execute this section effectively as it demonstrates your in-depth knowledge of the market dynamics. This process will enable you, as an entrepreneur, to identify opportunities, mitigate risks, and develop strategies for success.

To conduct a good market analysis, it is important to have a deep understanding of the industry you are operating in. This information will help you make informed decisions about your product or service offerings, marketing strategies, and pricing.

Key elements to include in your market analysis section:

• Industry Overview: Provide a general overview of your industry. Describe the industry's size, growth rate, major players, and key trends. Include relevant statistics and data to support your claims.
• Target Market and Customer Segmentation: Clearly define your target market and outline the specific customer segments you aim to serve. Identify the needs, preferences, and behaviours of each segment.
• Competitor Analysis: Identify direct and indirect competitors in the market. Analyse their strengths, weaknesses, market share, and strategies. Highlight areas where your business differentiates itself from competitors.
• Market Trends and Opportunities: Explore current and future trends in the industry and market. Assess how these trends can impact your business positively and identify potential opportunities for growth.
• SWOT Analysis (optional): Consider including a SWOT analysis specific to your market. This can help you understand your business's strengths, weaknesses, opportunities, and threats in the context of the market.

How to nail the market analysis section?

• Differentiation: Focus on highlighting how your business differentiates itself from competitors, really try to drum home this point.
• Market Surveys or Interviews: Adding surveys or interviews and adding the key findings and quotes in the Market Analysis to support your claims will help reinforce the plans in your document.
• Competitive Matrix: a competitive matrix visually comparing your business against key competitors based on factors such as price, features, and customer service. This matrix is a great visual method highlighting your competitive advantages.
• Emerging Technologies or Trends: Identifying potential disruptions and how your company is prepared for them shows a great understanding of market dynamics and trends.

Looking for more inspiration on how to make your market analysis section even better, then check out our in-depth business market analysis guide.

In this section, we will highlight the core products and services that make your 7 eleven franchise business unique and valuable. It is essential to showcase what sets you apart from the competition and why your offerings are exceptional. This information is especially important for potential investors, partners, and customers who are keen to understand what sets your business apart in the market.

When describing your products and services ensure you include the following information:

• Description of Products/Services: Provide a clear and concise description of each product or service your business offers. Explain their primary function and how they address customer needs.
• Unique Selling Proposition (USP): Highlight the unique features or benefits that make your products or services stand out from competitors. Clearly state why customers should choose your offerings over alternatives.
• Product/Service Life Cycle: Describe where each product or service stands in its life cycle (e.g., introduction, growth, maturity, decline) and outline plans for updates or new offerings in the future.
• Intellectual Property (if applicable): If your business has any intellectual property (e.g., patents, trademarks, copyrights) related to your products or services, mention them in this section.

Extra elements to make this section stand out:

• Customer Use Cases: Present real-life customer use cases or success stories that illustrate how your products or services have solved specific problems for customers. Use compelling narratives to engage readers.
• Product Roadmap: If applicable, include a product roadmap that outlines future updates, enhancements, or new offerings. This showcases your business's commitment to innovation and continuous improvement.
• Quality and Testing Standards: Discuss the quality standards your business adheres to and any testing processes you conduct to ensure the reliability and performance of your offerings.
• Pricing Strategy: Integrate your pricing strategy into this section. Explain how you've determined the pricing of your products or services, considering factors like production costs, competition, and value to customers.
• Environmental and Social Impact: If your products or services have positive environmental or social implications, highlight them in this section. Increasingly, customers appreciate businesses that contribute positively to society.

The Marketing Strategy Section

Key Information to Include Within the Marketing Strategy Section:

• Marketing Goals and Objectives: Clearly state the marketing goals you aim to achieve. Focus on how you will increase brand awareness and drive customer conversions or leads.
• Target Market Strategy: Describe the specific strategies you will use to reach and engage with your target customers. This could involve digital marketing, traditional advertising, or other channels.
• Pricing Strategy: Explain how your pricing will attract the target market and how it compares to competitors' pricing.
• Promotion and Advertising Plan: Outline the promotional activities and advertising campaigns you plan to execute. Include details about social media marketing, content marketing, email campaigns, and other promotional tactics.
• Sales Strategy: Describe your sales process and how you plan to convert leads into paying customers. Mention any sales team structure and their responsibilities if applicable.
• Customer Relationship Management (CRM) Approach: Discuss how you intend to build and maintain strong relationships with your customers to encourage repeat business and loyalty.

Getting Creative with the Market Strategy Section

• Create a visual marketing timeline.
• Outline influencer or brand ambassador partnerships if applicable.
• Detail key metrics and KPIs.

By infusing creativity and innovative marketing ideas with sound fundamental marketing, you can really make this section stand out and impress potential investors and partners.

The Operation Plan Section

While marketing activities may seem more exciting, operational planning is essential for the success of your 7 eleven franchise business. This section focuses on the day-to-day operations and internal processes that drive your business forward. By providing a comprehensive roadmap of your resources, workflows, and procedures, you can instill confidence in potential investors that your business is well-equipped for growth.

Here are some key items to include in your operational plan:

• Organisational Structure: Describe the organisational structure of the company, including key roles and responsibilities.
• Key Personnel and Team: Introduce key team members and their qualifications. Highlight how their expertise contributes to the success of the business.
• Operational Workflow and Processes: Provide a high-level step-by-step overview of delivering your product or service, from production to delivery or distribution.
• Resource Requirements: Outline the key resources required to run the business, such as equipment, technology, facilities, and human resources.
• Quality Control and Assurance: Explain how the company ensures the quality and consistency of its products or services, and how it addresses any potential issues.
• Supply Chain Management (if applicable): If the business involves sourcing materials or products from suppliers, describe the supply chain management process.
• Legal and Regulatory Compliance: Discuss any legal or regulatory requirements specific to the industry and how the company ensures compliance.

How to add value to the Operation Plan section:

• Use visuals to outline organisation structures and workflows.
• Outline contingency plans, for example how the company is prepared for supply chain shortages or price shocks.
• Efficiency, efficiency, efficiency. Describe how you have driven efficiency gains for the business.
• Have you considered your business's environmental impact? If so, mention within this section.

The operational section of a business plan does have the potential to be dryer than more exciting elements such as marketing, however, by incorporating creative elements and forward-thinking workflows you can help keep reader engagement high.

The Financial Projections

The Financial Projections section can make or break a business plan. Always include well-researched and accurate projections to avoid undermining your business plan and losing out on potential investment. What to include in the financial projections section:

• Sales Forecast: Provide a detailed projection of the company's sales revenues for each product or service category over the forecast period.
• Expense Projections: Outline the expected operating expenses, including costs related to production, marketing, salaries, rent, utilities, and any other significant expenses.
• Profit and Loss (P&L) Statement: Present a comprehensive Profit and Loss statement that summarizes the business's revenue, cost of goods sold (COGS), gross profit, operating expenses, and net profit or loss for each year of the forecast.
• Cash Flow Projection: Include a cash flow statement that outlines the inflows and outflows of cash over the forecast period. This will help identify potential cash flow gaps.
• Break-Even Analysis: Perform a break-even analysis to determine the point at which the business's total revenue equals total costs, indicating when it becomes profitable.

How to add value to your financial projections section:

• Be prepared to defend your assumptions with data. If you are planning for a high-growth % make sure you can justify this assumption. If in doubt the more conservative the better.
• Include visuals that help readers quickly grasp the trends and patterns in revenue, expenses, and profits.
• Offer different scenarios based on varying assumptions. For example, present a conservative, moderate, and aggressive growth scenario.
• Include key financial ratios like gross margin, net profit margin, and return on investment (ROI).

The Funding Request and Use of Funds Section

This section outlines the financial requirements of the company and how the requested funds will be utilised to support its growth and operations.  Providing potential investors or lenders with a clear picture of how their money will be used will improve the business case for the funds and provide further confidence to investors. What to include in this section?

• Funding Request Amount: State the specific amount of funding you are seeking to obtain from investors, lenders, or other sources.
• Use of Funds: Provide a detailed breakdown of how the requested funds will be allocated across different aspects of the business. Common categories include product development, marketing, operational expenses, hiring, equipment, and working capital.
• Timeline of Funds Utilisation: Outline the timeline for utilising the funds. Specify when and how the funds will be disbursed and the expected milestones or deliverables associated with each funding phase.
• Expected Return on Investment (ROI): If applicable, include information on the expected ROI for investors. Highlight the potential for financial gains or equity appreciation over time.
• Repayment Plan (if applicable): If seeking a loan, provide a clear repayment plan that outlines the repayment period, interest rate, and the proposed schedule for repayment.

How to maximise this section?

• Create a visual timeline for key milestones such as the initial investment and key payback periods.
• Outline risk mitigation plans to instil confidence.
• Reiterate the company's long-term vision and how the funds can help achieve these goals.

As you near the end of your 7 eleven franchise business plan, it is crucial to dedicate a section to outlining potential risks. This section holds immense significance as it can greatly influence the confidence of potential investors. By demonstrating your market awareness and addressing challenges head-on, you can instill trust and credibility.

When conducting a risk analysis for your 7 eleven franchise car rental business plan, consider including the following:

• Identification of Business Risks: Enumerate the key risks and uncertainties that could affect the business. These risks can be internal (e.g., operational, financial) or external (e.g. market changes, regulatory changes, economic downturns).
• Impact Assessment: Analyse the potential impact of each identified risk on the business's operations, finances, and reputation. Rank the risks based on their severity and likelihood of occurrence.
• Risk Mitigation Strategies: Present specific strategies and action plans to mitigate each identified risk. Explain how you will proactively address challenges and reduce the negative impact of potential risks.
• Contingency Plans: Describe contingency plans for worst-case scenarios, outlining how the business will respond and recover from significant risks if they materialise.

How to make your risk analysis stand out?

• Add context with real-life examples. Are there similar businesses that have dealt with risks successfully in a similar manner to your strategy? This will add credibility to this section.
• Create adaptive strategies that demonstrate your business’s flexibility and adaptability.
• Outlining the responsible person for each risk and how they own it, giving further confidence in your risk management strategies.

Some additional information you may want to include in your business plan for 7 eleven franchise:

• Customer Surveys and Feedback
• Letters of Support or Intent
• Legal Documents (e.g., licenses, permits)
• Resumes of Key Team Members

A Business Plan For 7 Eleven Franchise Wrapping It All Up

A business plan is one of the most important documents that you will create about your business. It can literally be the difference between securing additional finance or missing out. Developing your business is not an easy task, however, the opportunity to think about your business in such detail will no doubt help you develop new and important insights along with new ideas and strategies. With all sections of your business plan and especially the financial plan, be prepared to defend your position to potential investors or lenders. This means that you should never publish anything that you can’t back up with additional data or rationale. Business Plans are not created overnight so take the time to research and think about each section properly, always try to support your claims and strategies with market insight and data. We hope you’ve enjoyed reading this guide, if you are looking for more tips on creating a business plan check out our learning centre .Good luck with your next business endeavour! Action Planr

Thank you! You’ll receive an email shortly.

Oops! Something went wrong while submitting the form :(

Learning ZoNe

• Starting a Business
• Growing a Business
• Small Business Guide
• Business News
• Science & Technology
• Money & Finance
• For Subscribers
• Write for Entrepreneur
• Entrepreneur Store
• United States
• Asia Pacific
• Middle East
• South Africa

Copyright © 2024 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC

Start a 7-Eleven Franchise | Costs, and Requirements

Read on to explore everything you need to know if you’re interested in opening a 7-Eleven franchise .

7-Eleven’s History

7-Eleven is a franchise of convenience stores in the U.S. and abroad. Founded in 1927 in Dallas, Texas, the store in its modern form has become known for its Slurpees and Big Gulp deals. 

7-Eleven  prides itself on being a place to pick up something you forgot at the grocery store, grab a snack, and fuel up your vehicle. 

Whether it's a hot or cold beverage, a lotto ticket, or a toothbrush, 7-Eleven has built its brand based on convenience and what community members may need.

There are over 7,300 7-Eleven franchises in the United States, and outside the U.S., more than 59,000 locations.

As a result, 7-Eleven is a consistent high-ranker in Entrepreneur’s Franchise 500 and Top Global Franchises lists. These rankings are based on an evaluation of more than 150 data points of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability. 

Why Should You Open Your Own 7-Eleven Franchise?

If you enjoy serving and getting to know your community, a 7-Eleven franchise might suit your business needs. It also could be a great alternative to owning a full-size grocery and all-in-one shop. 

Additionally, if you open a location, you can benefit from 7-Eleven's commitment to your growth. As a franchisor, 7-Eleven prioritizes training franchise owners and creating a support system. They know that if a franchisee thrives, it will positively impact the rest of the stores.  

As a result, they support franchisees the best they can.

Related: Considering franchise ownership? Get started now and take this quiz to find your personalized list of franchises that match your lifestyle, interests and budget.

What Are the Pros of Being a 7-Eleven Franchise Owner?

As a potential franchisee, you will be looking to open a location for a currently established business. This means that owning a franchise is slightly different from starting a business from the ground up. 

Take a look at the five perks of being a franchise owner with 7-Eleven.

1. Support and Assistance 

Because 7-Eleven has been in business since 1927, they know the ropes. This means they can provide you with the following:

• Training on-the-job, in the classroom, and additional training at local training centers.
• Real estate assistance (including lease negotiation and site selection).
• National and local advertising (co-op advertising, national media, regional advertising, SEO, social media, email marketing, ad templates, website development, and more).
• Built in customer loyalty.
• Internal financing program for short-term financial support.

Most businesses in the franchise industry do not offer internal financial assistance and will refer you to independent loan resources or SBA franchise loans. However, 7-Eleven’s internal financing program can provide up to 65% financing on its initial franchise fee.

This will vary based on franchise and location but these are huge perks that 7-eleven franchise owners can uniquely benefit from. 

2. Brand Name Recognition

Because 7-Eleven can be found almost anywhere in the U.S. and globally, your store has built-in customer loyalty and brand recognition. Customers who know 7-Eleven may already be familiar with the company's unique products, including one of the most popular, the Big Gulp.

One of the most challenging things about starting a small business is bringing in customers, but when you franchise a 7-Eleven, you’ll have a built-in customer base. Instead of building a following from scratch, you can focus on day-to-day operations and provide an excellent customer experience to make your 7-Eleven location stand out.

3. Higher Success Rate

Brand recognition and success rate go hand in hand. When you don’t have to build a business from the ground up, you don’t have to claw your way to the top. 

4. Buying Benefits

As a standalone business owner, ordering products and supplies can be a costly guessing game. However, 7-Eleven comes with data and discounts. An established business comes with the knowledge of the necessary volume and the ability to buy in bulk and, by extension, lower costs.

You also have the power of the parent company behind you to negotiate deals on goods and supplies for the entire franchise system that will benefit you and your fellow franchise owners. 

The best news? 7-Eleven sources more than 1,000 new products each year .

5. Higher Profits

Again, brand recognition is a massive part of your business's success. Because people know and love 7-Eleven, you’re likely to make higher profits compared to opening your own, unknown convenience store. Your franchise will come with a built-in customer base, and popularity equals profits.

In addition, one fee you will not have to worry about with 7-Eleven is the royalty fee. While most franchise systems operate this way, 7-Eleven shares the gross profits with its franchise owners, which is sales receipts less the cost of the merchandise sold .

Are There Cons of Being a 7-Eleven Franchise Owner?

Here’s the thing: you must make a well-informed decision. Entering into franchise ownership is no joke, so this article will show you both sides to help you make the best decision. 

Related: The 10 Commandments of Franchise Ownership

1. Restrictions

While becoming a franchise owner means you’ll be your own boss, you must remember that the storefront is yours, but 7-Eleven is still a corporation. Some decisions will be yours, but others you will not have control over. 

Some of the decisions that might be out of your hands include: 

• Hours and days of operation
• Aesthetic: layout, design, signage, decor
• Products and services
• Marketing and advertising

In addition, keep in mind that the corporation has the last say, so make sure you feel out 7-Eleven’s management style to see if it’s the right fit for you.

2. Initial Cost

To be part of the 7-Eleven team, you should ensure you're financially ready for an initial investment made up of a franchise fee and other startup costs. 

Additionally, you should prepare for ongoing fees, including advertising and potential renewal fees. Franchisees will also need to meet the company's liquid capital requirements and net worth.

Generally, the more well-known the franchise, the higher the franchise fee. This article will get into 7-Eleven’s facts and figures a little later, but know that 7-Eleven is not a low-cost franchise. 

3. Continuous Costs

Regardless of if you decide to own a franchise or go it alone, there will be ongoing operational costs. When you decide to be a franchise owner you can think of it as though you are a renter, and 7-Eleven is your landlord. To use their property, you will have to keep paying for it. 

Ongoing costs of owning a franchise include:

• Advertising costs
• Charge for training services

4. Minimal Financial Privacy

7-Eleven will need to vet your finances and oversee your financial performance as a franchise owner. Before you enter your agreement, ensure you are comfortable sharing that information.

Related: 7 Things You Need to Know Before Becoming a Franchise Owner

7 Steps for Opening a 7-Eleven Franchise

1. qualifications, costs, requirements.

The 7-Eleven franchise model has some qualifications, costs, and financial requirements specific to its brand that you must meet to become a franchise owner. 

Qualifications include:

• Citizenship: You must have U.S. citizenship or permanent residency
• Age: You must be 21 or older
• Ownership: Must not own any business that competes with 7-Eleven

Upfront investment costs include:

• Minimum Liquid Assets: $100,000
• Initial Franchise Fee (will vary by store)
• Opening Inventory Down Payment: $20,000
• Business license and permits

Once you’ve read through 7-Eleven’s franchise agreement requirements, it’s time to complete the application process. Ensure you fill out all information accurately, so your application process runs smoothly.

3. Assessments and Meetings

If your application meets their qualifications, one of 7-Eleven’s Franchise Sales Representatives will reach out to you to go over your results and next steps. 

You’ll also attend a series of meetings and trainings. During these meetings, you will:

• Participate in general sessions to learn more about the franchise
• Learn with other prospective 7-Eleven franchise owners
• Receive more insight into goods, services, business structure, and additional important information

4. Choose Your Location

As you decide if opening a 7-Eleven is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a 7-Eleven franchise would do well in your community. 

Some communities may not be zoned for this type of store, so be sure to get an idea of what real estate inventory there is in your area.

Consider your location. Are you near a highway exit? What kind of foot traffic will pass by your store? Are you in a rural, suburban, or urban area? Consider the demands of each of these settings. 

Also, think about your competition — other convenience stores. While competition is healthy, too much of it may not allow for the best possible growth of your new store.

7-Eleven has an easy-to-use tool that will show you available locations in your area . Check it out.

5. The Offer

At this point, you’ve met the qualifications and completed your research. Now, it’s time to talk about an offer. 

Read the fine print. Negotiate. Make sure that the agreement works for you. 

6. Training

One of the best parts about being a new franchisee is that there is a roadmap for you to follow. 7-Eleven has been in business for almost 100 years, so they’ve got a successful training program. 

7-Eleven will take you through six to eight weeks of in-store training called “C.O.O.L.” — College of Operations Leadership. This training will prepare you to open your store, complete daily operations, and train future employees. 

Once you’ve completed your training, it’s time to open your very own storefront. What should you do? Celebrate with a Slurpee or two in your new 7-Eleven franchise.

How you can start a 7-Eleven franchise

Ready to dive into this new business opportunity? You’ve got the details and background knowledge. You’ve got the pros and cons of the 7-Eleven franchise business. 

If opening your own 7-Eleven sounds like a dream come true, it’s time to make moves and start slurping up success.

Looking for other franchising resources? Explore Entrepreneur’s Franchise Center here .

Company Overview

About 7-eleven, business overview, information for franchisees.

Here's what you need to know if you're interested in opening a 7-Eleven franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Additional details about running this franchise.

Franchise 500 Ranking History

Compare where 7-Eleven landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where 7-Eleven ranked on other franchise lists? Find out below.

Ranked #1 in Convenience Stores in 2024

Best of the Best

Ranked #25 in 2024

Franchise 500

Ranked #7 in 2023

Top Global Franchises

Ranked #3 in 2024

Top Franchises for Less Than $150,000

Ranked #96 in 2023

Top Brands for Multi-Unit Owners

Ranked #14 in 2023

Top Franchises For Veterans

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchises

Are you eager to see what else is out there? Browse franchises that are similar to 7-Eleven.

Wed Society

Intelligent office, pet supplies plus, copper penny, related franchise content.

Catch up on the latest franchise news, trends, and more.

Are Franchises in the Clear After the Expanded Joint Employer Rule Was Struck Down? Industry Experts Answer 2 Critical Questions About What's Next.

Despite franchise industry successes in Congress and federal court, the expanded Joint Employer Rule is not completely dead. The IFA will outline its current status in a webinar on April 23.

'Fueled by a Hunger For New Challenges' — The 5 Types of Entrepreneurs You Want as Franchisees

Franchising is well known as a pathway to entrepreneurial success, offering individuals the opportunity to build their own business under the umbrella of an established brand.

I Built a $1 Million Business While Overcoming a Disability — Here's How I Did It

When facing struggles and setbacks, dream big, embrace your true self, and disregard any limits others impose on you. Ultimately, what truly counts is the effort you put into achieving your goals.

The Franchise Industry is on The Verge of Massive Change With Private Equity's Potential $8 Billion Acquisition of Jersey Mike's

Two iconic brands, Subway and Jersey Mike's, may sell to private equity after years of being closely held. Heavyweight PE firms are an increasing force within the franchising sector, marking a strategic shift and altering the industry landscape.

3 Ways to Get on The Road to Franchising — And How to Find the Right Business For You

Although franchising contributes significantly to the US economy, most US business schools lack dedicated franchising curriculums. These three sources will help you get started and find out which franchise is right for you.

Looking for a Spotless Investment Opportunity? Discover the Best Cleaning Franchises to Own in 2024.

From sparkling floors to polished windows, clean your way to success with the best cleaning franchises, according to the 2024 Franchise 500 Ranking.

The Latest Industry News & Insights

#e2 #l1 #eb5 #sba #investor #financial #franchise #hemp #startup

Franchise Business Plan – 7-Eleven

• Industry Insights

7-Eleven Franchise Business Plan

• 02 Nov, 2018

7-Eleven is a subsidiary of Japan-based Seven & I Holdings Co., one of the largest convenience retail chains in the world and the pioneer of the convenience store business model.  Based in Dallas, Texas,   7-Eleven manages the franchises and licenses of more than 8,000 stores across the U.S.

According to IBIS World, over the past five years, 7-Eleven’s revenue increased at an annualized rate of 4.8% to $9.3 billion. The company performed strongly by introducing a variety of new store items and expanding its private-label offerings to appeal to low-income consumers. In 2018, the company is anticipated to continue experiencing steady growth due to aggressive merger and acquisition activity.

To provide the highest quality  Franchise Business Plans , Joorney Business Plan Writers address the key issues, such as:

All 7‑Eleven  franchisees must attend an intensive three-day launch class that introduces the 7‑Eleven brand at the Support Center in Dallas, Texas. The introductory training is followed by six to eight weeks of local College of Operations Leadership (C.O.O.L.) training.   The training takes place in an actual store and teaches franchisees about running a business while also providing practical experience.  Joorney Business Plans  Writers have experience in establishing employee plans and linking the proposed employees’ knowledge, skills, and training to their designated positions.

Initial Investment

The initial investment for opening a 7-Eleven Store ranges from $39,750 to $1,152,100 depending on the location and size of a store.  Unlike most franchise systems that require franchisees to develop their stores, 7‑Eleven provides fully stocked, turnkey stores. The average start-up period of a 7-Eleven store is only 60 days. The initial expenses generally include the franchise fee, inventory down payment, cash register fund, and costs for supplies, licensing, permits, and bonds. Joorney Business Plans has extensive experience in evaluating the initial investment requirements as well as developing in-depth local  market analyses  for 7‑Eleven Stores.

Business Expenses

7‑Eleven obtains and bears the ongoing cost of the land, building, and store equipment such as bakery cases,  Slurpee®  barrel dispensers, and ATMs. 7-Eleven also covers the expenses of utilities, rent, and real estate taxes. In addition, 7‑Eleven provides financing for all store-operating expenses, bookkeeping, bill paying, and payroll services for store operations as well as business consulting services. Unlike most franchisors that charge a percentage of revenue, 7-Eleven shares the store’s gross profit with the franchisee in order to further encourage the store’s profitability.   Joorney Business Plans Writers have experience in creating long-term financial projections and providing an accurate view of  how successful a 7-Eleven Store can be.

As a 7-Eleven  franchisee , you will become a partner of a brand that is known, trusted, and loved around the world. 7-Eleven has been continuously ranked as a top-five global franchisor. You will benefit by  partnering  with a company that cares deeply about your success and offers a gross profit split. With a renowned brand name and the support of an existing business model,  as a  franchisee,  you will get a quick and guaranteed return on investment.

EB-2 NIW for Pilots: Yes or No – Let the Debate Begin!

Webinar Recap — Pathways towards the EB2-NIW for Information Technology (IT) and Energy Sector Professionals

Pathways towards the EB2-NIW for Information Technology (IT) and Energy Sector Professionals

Navigating Visa Programs with Visa Franchise: The Key to ...

What Is an Expert Opinion Letter for the EB-2 NIW Visa?

Webinar Recap — Marketing Success for Immigration Lawyers...

Marketing Success for Immigration Lawyers: Expert Tips fo...

Joorney at the 2024 Small Business Expo – Miami

Webinar Recap — Pathways towards the EB2-NIW for Informat...

Pathways towards the EB2-NIW for Information Technology (...

In the press:.

• Immigration
• Testimonials
• Start-up Advisory
• M&A Advisory
• Pro Bono Work
• Premium Market Research
• Joorney Digital
• Partner Program
• Joorney Blog
• Ask the Joorney Expert

We Offer Services. Built On Trust

1-844 (566-7639) CALL US

Miami 1688 Meridian Ave Ste 700 Miami Beach, FL 33139

Canada 1200 McGill College Avenue Suite 1100, Montreal, QC, H3B4G7

France 11 rue de Rouvray 92200 Neuilly sur Seine

Serbia Bulevar Kralja Aleksandra 28 Floor 2, 11000 Belgrade

Australia Unit A1 / 35-39 Bourke Road, Alexandria NSW 2015

Immigration | Commercial | Start-Up Advisory | M&A Advisory |

Copyright © 2024 Joorney. All rights reserved. | Privacy Policy

• First Name *
• Last Name *
• Email Address *
• Country Code *
• Phone Number *
• How did you hear about us? * How did you hear about us? (Required) Immigration Attorney Friend Google Ads Google Search Webinar Tradeshow French Founders AILA FACC Consultant Real Estate Agent Accountant/CPA Business Broker LinkedIn Facebook BBB Other
• What is the attorney's name?
• What is the tradeshows name?
• What is the consultant name?
• What is the real estate agent name?
• What is the accountant/CPA name?
• What is the business broker name?
• Company Name
• Do you have a website? (Optional) Do you have a website? (Optional) Yes, I do. No, I don't.
• What is your website address? (Optional)
• Would you like help building a website for your business? (Optional) Would you like help building a website for your business? (Optional) Yes, please! No, thank you.
• When would you expect to need to start these services? (Optional) How soon would you like to be contacted about building a website? (Optional) ASAP! Once I start my business plan. After my business plan is finalized. After my visa is approved. I'll reach out when I'm ready.
• Other Industry
• How Do you Prefer To Be Contacted? * How Do you Prefer To Be Contacted? (Required) Phone Zoom Whatsapp Skype Wechat
• What Language Do You Prefer To Speak? (Optional) What Language Do You Prefer To Speak? (Optional) English Spanish Portuguese French Chinese Russian Other
• Other Language
• I am....(Required) * I am....(Required) Applying For A Visa An Immigration Attorney A Start-Up An Established Business An M&A Firm A Business Broker Other
• Select A Business Stage (Optional) Select A Business Stage (Optional) Idea Pre-revenue Post-revenue I'm not sure
• What Is Your Average Deal Size (Optional) What Is Your Average Deal Size (Optional) Under $1M $1-10M $10-20M Over $20M
• What Service Are You Interested In? - ALL (Required) * What Service Are You Interested In? (Required) Immigration Business Plan SBA/Bank Loan Business Plan Franchise Business Plan Grant Business Plan Landlord Deck Market Research Marketing & Sales Plan Financial Model Investor Business Plan Pitch Deck Feasibility Study Idea Selection Capital Raise Strategic Business Plan Debt Financing Confidential Information Memorandum (CIM) Executive Summary Teaser Other
• What Service Are You Interested In? - Startup (Required) * What Service Are You Interested In? (Required) SBA/Bank Loan Business Plan Grant Business Plan Market Research Marketing & Sales Plan Financial Model Investor Business Plan Pitch Deck Feasibility Study Idea Selection Capital Raise Strategic Business Plan Debt Financing Executive Summary Teaser
• What Service Are You Interested In? - M&A Advisor & Business Broker (Required) * What Service Are You Interested In? (Required) Confidential Information Memorandum (CIM) Executive Summary Teaser
• What Service Are You Interested In? - Established Business What Service Are You Interested In? (Required) SBA/Bank Loan Business Plan Franchise Business Plan Grant Business Plan Landlord Deck Market Research Marketing & Sales Plan Financial Model Investor Business Plan Pitch Deck Feasibility Study Idea Selection Capital Raise Strategic Business Plan Debt Financing Executive Summary Teaser
• Other Service
• Visa Type? * What Immigration Business Plan Visa Type Do You Need? (Required) E2 L1 EB2 NIW EB5 Direct EB-5 Regional Center H1B O1 EB1A EB1C Canada I am not sure
• Are you the Visa Applicant? Are you the Visa Applicant? (Optional) Yes, I am the visa applicant No, I'm not the visa applicant
• What is your relationship to the visa applicant? What is your relationship to the visa applicant? (Optional) Family Friend Attorney Other
• Other relationship
• Is this a New Application, RFE, Renewal or Denial? Is this a New Application, RFE, Renewal or Denial? (Optional) New Visa Application RFE Renewal Denial I don't know
• Do you have a deadline? * Do you have a visa application deadline? (Optional) Yes, I have a deadline No, I don't have a deadline
• By When? MM slash DD slash YYYY
• Details/Notes?
• Google Re-Captcaha
• Email This field is for validation purposes and should be left unchanged.

• E2 Visa Business Plan
• Pitch Decks
• Market Research

7-Eleven Franchise Business Model of Providing Convenience

Back in 2019, when I was traveling to Malaysia, the first thing that caught my attention was 7-Eleven Stores. Wherever I went across from bustling commercial districts to serene residential areas, from petrol stations to shopping malls, 7-Eleven Store was always there for me. 

This compelled me to visit one of them. And it is a ONE STOP SOLUTION for all travelers. This store carried 2200+ SKUs , including their proprietary brands – Slurpee and Big Gulp. It also provided a series of services like photocopying, fax, ATM, bill payment service, a bulletin board for neighborhood community services. As a business enthusiast, this made me more curious to know about the business model of these 7-Eleven chain stores and how it operates.

7-Eleven, the world’s largest convenience retailer , is a known and loved brand worldwide. Their continuous focus is on making the life of their customers easy, inventing and rethinking ways to stay convenient in this constantly changing world, and making the everyday shopping experience easily accessible.

7-Eleven, Inc. is an American chain of convenience stores. It was named Tote’m Stores between 1928 and 1946. After 70% of the company was acquired by Japanese affiliate Ito-Yokado in 1991, it was reorganized as a wholly-owned subsidiary of Seven-Eleven Japan Co., Ltd. in 2005, and is now held by Chiyoda, Tokyo-based Seven-Eleven Japan. 7-Eleven operates, franchises, and licenses 72,500+ stores in 17 countries across 10,000 locations, as of 2021.

Evolution of 7-Eleven

In 1927, John Jefferson Green had a very bright idea to make life a little easy for his customers by selling everyday staples from the dock of a local icehouse in Dallas, Texas. This gave birth to the world’s first convenience store.

In 1933, the ice dock started selling beer and liquor, which impacted the store’s growth drastically.

In 1937, Uncle Johnny’s idea was taken to another ice dock, and within a decade, the number of locations tripled, selling the new product lines. These new convenience stores were known as Tote’m stores. 

In 1946, to reflect the new extended hours from 7 AM to 11 PM, seven days a week, the name was changed from Tote’m stores to 7-Eleven.

This has become a growing Global Brand with a new store opening every 4 hours and six stores opening daily. It opened 2100+ net new stores in 2020.

Fun Fact : 7-Eleven was the first convenience store to offer ATM Service, gas, and coffee to go.

Franchise Business Model of 7-Eleven

The 7-Eleven business model relies on the Modernization and Revitalization of existing small and medium-sized stores with the roots of Co-existence and Co-prosperity. There are 3 different ways through which 7-Eleven has built its franchise business model .

• Traditional – For aggressive business growth, leveraging the scale of the business, and streamlining the processes, a tailored model is designed where they lease the store, land, and equipment to the franchisee owner and provide training and support.
• Business Conversion Program – Existing properties like gas stations, small grocery stores, or even currently vacant sites are developed into new 7-Eleven convenience stores.
• Non-traditional – This facilitates building stores within captive audience venues like airport terminals, transportation hubs, malls, hotels, and more. A team of architects, interior designers, and merchandisers customizes each store with the brand.

Cost Structure of Franchise business model of 7-Eleven

As per the entrepreneur website, the total amount necessary to begin the operation of the franchise is around $1.3 Mn. The upfront investment costs for the franchise may vary depending upon stores and locations but generally includes:

7-Eleven Pays for : Property & Building Rent or Acquisition Cost, Equipment Purchase, Cost or Rent expenses, Real property Taxes, Selected Utilities, Building Maintenance, Equipment Replacement Cost, Advertising Cost, Initial training material on store operations, Book-keeping & back-office support, Inventory Audits, Product Development & Merchandising Assistance, Ongoing Business Advisory Assistance.

Franchise Pays for : Initial Franchisee Fees, Training Expenses, Down Payment on stores’ opening inventory, Stores Supplies and miscellaneous store expenses, Business Licenses & State Permits, Cash Register fund, Grand Opening Fee, Insurance Cost, Payroll processing expenses and taxes for employees, Cash & inventory shortage, National advertising fees, and local store advertising expenses, Interest, tax, and all other operating expenses.

Consistently ranked as top 5 franchisors , a variety of services are available to their franchisees like ongoing corporate support, world-class training, turnkey business modeling, and special financing programs, making them the world’s most recognizable brand. 

TESCO – British Retailer that redefined Grocery Shopping

How is 7-Eleven building trust with Franchisees?

With their  Open Account System , even with a small number of funds, franchisees can start the business and operate it stably with 7-Eleven’s settlement and financing designed system.

A  Guaranteed Minimum Gross Income System  where a franchisee is given a guarantee for a certain amount of the franchisee’s gross income. The gross profit is split between the franchisee and headquarters according to a pre-defined percentage.

• Gross Profit = Net Sales – COGS (calculated by subtracting costs of inventory loss, merchandise disposal, and rebates from gross COGS.
• Franchisee’s Gross Income = Gross Profit on Sales – 7-Eleven’s charges

Along with existing Franchisees, it also helps prospective franchisees for transition and to effectively utilize the retirement funds for the purchase of the franchise.

Trader Joe’s- a giant retailer but has no online presence, discounted sales, loyalty rewards, or membership program but is thriving with its 3 critical pillars. What are they?

Key Strengths of 7-Eleven Business Model

• Store Network : Market Concentration Strategy is the foundation of high-value-added products and services.
• Item wise Management : It has built the world’s one of the largest information networks which link stores, headquarters, distribution centers, and suppliers to maximize the efficiency of store operations along with profits.
• Original Products : 1000+ original products with their own production facilities and distribution centers is the key differentiator and greatest strength behind strong store loyalty.
• Service Development : A diverse range of services like ATM services, acceptance of bill payments, meal delivery services, etc. contributes to growth in the number of customer visits.
• Customer Obsession with Constant Innvovation :

With a legacy of innovation, they are the beginners of operating 24*7, offering a self-serve soda fountain and providing to-go coffee cups. In honor of the world’s favorite frozen drink, they coined the phrase “Brain Freeze, followed by the SLURPEE drink, the BIG GULP, and then the BIG BITE continuing the history of innovation and fueling it through digital initiatives.

Being CUSTOMER OBSESSED, they always make sure that they remain two steps ahead, pursuing innovative ways to cater to tech-savvy customers. They are the leaders in CONVENIENCE, constantly putting their customers at the center of design and development, from providing user-friendly tech-platform to having the drinks served at their platform.

Redefining convenience, with one digital initiative at a time, they are transforming their business and enhancing customer experiences through constant digital innovation and providing effortless solutions by bringing the stores to their customers wherever they are and whenever they need even before customers know. 

Leveraging these strengths 7-Eleven has grown modestly with a CAGR of 2.6% while maintaining close relationships with all the stakeholders along with scaling their operations high.

Staying ahead of the curve

7-Eleven always looks for redefining convenience. They have introduced the world to their private brands, Slurpee Big Gulp drinks, along with self-serve soda, coffee to go, and much more. The basic needs of bread, milk, and gas have now shifted to banking, delivery services, rewards programs, and digital apps.

Investing millions in digital innovation, they focus on what matters the most – BUSINESS GROWTH. Analyzing the sales metrics optimizes the inventory. Their automated inventory management keeps them updated with what sells best at each location, keeping their shelves always stocked up. 

As technology advancement has redefined the shopping experiences, this brand continues to research and develop platforms that provide new tech-savvy shoppers a seamless experience with simplified back-end technology.

A Chartered Accountant by profession and enthusiastic learner believing in simplicity in all avenues. A creative problem solver and an analyst focusing more on a real problem rather than just finding hypothetical solutions. Inclined giving zest to influence more people in their chosen niche.

Related Posts

How does Instacart work and make money: Business Model

What does Zscaler do | How does Zscaler work | Business Model

What does Chegg do | How does Chegg work | Business Model

What does Bill.com do | How does Bill.com work | Business Model

What does Cricut do | How does Cricut work | Business Model

What does DexCom do? How does DexCom business work?

What does CarMax do? How does CarMax business work?

What does Paycom do? How does Paycom work?

What does FedEx do | How does FedEx work | Business Model

How does Rumble work and make money: Business Model

Dollar General Business Model & Supply Chain Explained

What does C3 AI do | Business Model Explained

What does Aflac do| How does Aflac work| Business Model

How does Booking.com work and make money: Business Model

What does Okta do | How does Okta work | Business Model

What does Alteryx do | How does Alteryx work | Business Model

Write a comment cancel reply.

Save my name, email, and website in this browser for the next time I comment.

• Advanced Strategies
• Brand Marketing
• Digital Marketing
• Luxury Business
• Startup Strategies
• 1 Minute Strategy Stories
• Business Or Revenue Model
• Forward Thinking Strategies
• Infographics
• Publish & Promote Your Article
• Write Article
• Testimonials
• TSS Programs
• Fight Against Covid
• Privacy Policy
• Terms and condition
• Refund/Cancellation Policy
• Master Sessions
• Live Courses
• Playbook & Guides

Type above and press Enter to search. Press Esc to cancel.

How to Write a Franchise Business Plan + Template

Elon Glucklich

8 min. read

Updated February 7, 2024

Free Download:  Sample Franchise Sandwich Shop Business Plan Template

Owning a franchise is an excellent way for business owners to gain instant brand recognition. 

By paying a franchise fee, you can own a fast-food restaurant like McDonald’s, Subway, or Kentucky Fried Chicken, a 7-Eleven convenience store, a gym chain, or even a hotel like a Marriott or Hilton. 

For franchises with fees between $25,000 and $100,000, recent research indicates that the 5-year business failure rate is about 5 percent , just one-tenth of the overall business failure rate. Put simply, you have a much higher chance of success opening a franchise than a traditional business.

But getting a proven brand name doesn’t guarantee success. You’ll need to ensure you understand the franchise’s business model and expectations. 

Plus, you need to determine if there’s a big enough market for your business to be successful, what potential customers expect from businesses like yours, and how many competitors you’ll face.

Fortunately, answering these questions are all part of writing a comprehensive business plan . Here are the steps to writing a franchise business plan that shows your business’s unique value—while answering critical financial and operational questions your franchisor or lender will want to know.

Ready to write your plan? Check out our selection of franchise business plan examples to inspire your own.

• Why you need a business plan for your franchise business

Writing a detailed business plan is crucial for two reasons. 

First , it demonstrates to the franchisor that you understand how their business operates. 

Since the company sets your prices , controls your product inventory, and will likely tell you what marketing tactics you can use—the business plan puts in writing that you understand how their rules and guidelines affect your business.

Second , the plan also organizes all of your expectations, assumptions, and research about your business into one document that serves as a roadmap for success:

• Business objectives
• Franchisor requirements
• Funding needs
• Financial goals
• Growth strategies

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

How to write a business plan for your franchise 

1. understand your franchise business model.

Since the franchisor has already established the company’s business model, your business plan should focus on how you can adapt it to be successful in your chosen location .

Imagine you’re planning to open a fast food restaurant, chain hotel, or convenience store. How do these kinds of businesses operate successfully? Consider the business models of each:

Fast food restaurant: Standard menu, streamlined kitchen operations, marketing strategy leaning heavily on national advertising campaigns.

Hotel: Efficient room turnovers, maintaining cleanliness and amenities that the brand promises.

Convenience store: High foot traffic, quick inventory turnover, and flexible operating hours.

Each case presents different business dynamics – and considerations for your business plan. You should be able to show in your plan that you understand the revenue streams and direct costs of running this type of business, and what your customer acquisition costs might be.

2. Conduct a market and location analysis

Buying into a franchise gives you some marketing advantages. You have a widely recognized brand to attract customers, access to promotional materials, and maybe even some information about customer buying patterns from your franchisor.

But operating a franchise doesn’t take away the heavy lifting of market research . Each franchise has to consider local factors that could affect its profitability.

A good starting point is to conduct a SWOT analysis , documenting the strengths, weaknesses, opportunities, and threats facing your business. Here are some other key elements to consider:

Demographic study

• Employment status

Understanding the demographics of the people most likely to visit your business could help you set operating hours or decide who to target with promotions.

Competitor analysis

• Identify your competitors
• Compare your product or service offerings with theirs
• Compare price points
• Compare marketing strategies
• Define the competitive advantage of your business

Don’t just look at direct competitors that are similar to your franchise. If you’re opening a 24-hour 7-Eleven, you should also look at supermarkets, drugstores, or food delivery services in your area.

Geographic analysis

• Neighborhood characteristics
• Population trends

A chain restaurant in a busy downtown probably has different customers and peak times than the same restaurant in a shopping center near a residential area. So it’s essential to understand the characteristics of the neighborhood you’re operating in.

Consumer behavior patterns

• Technology use

Understand what drives consumers interested in your business to make the choices they do. This is where you will want to do online research and, ideally, go out and talk to potential customers.

Franchise-specific research

You should also answer questions about the competitive positioning of the franchise – and franchises as a whole – in your area.

• How do similar franchises perform in your area?
• What is the brand perception of the franchise you intend to start?
• Is there a large enough market in the area for your franchise?
• What non-franchise options are available? What are the advantages or disadvantages for customers who shop there instead?

Be sure to examine what potential customers discuss on social media platforms and online message boards like Reddit to understand what they expect from businesses like yours.

3. Highlight your unique value proposition within the franchise

Even though you’re buying into a proven business model , you’ll still face competition. Your business plan gives you a chance to put on paper what gives you a competitive advantage. 

In the case of a franchise business , your franchisor may be the most important stakeholder to read your business plan. So the plan is to show them you can run a successful business under their name.

Maybe the 7-Eleven convenience store you want to open is in a location with a lot of foot traffic and no larger grocery stores nearby. Or maybe your restaurant offers late-night delivery in an area with few alternatives. 

By outlining your unique value proposition in your business plan—you can align your individual strengths and market opportunities with your franchisor’s proven business model.

Backing up your unique value proposition with any data or information about customers will be especially important if you’re operating in a crowded market with lots of competition.

4. Do your own financial projections and scenarios

The franchisor may provide some guidance, but this is your business.

That means your business plan should include the same financial details and projections as if you were starting a business from scratch. Your financial plan should include:

Start-up costs : The initial investment required to get your franchise off the ground. This should include the franchise fee, the cost of equipment, initial inventory, license fees, and any expenses related to your location.

Ongoing fees and operational costs: These are costs that recur monthly or annually. They include fixed costs like franchise royalties, lease payments, and staff salaries, and variable costs like utilities, inventory, maintenance costs, and marketing expenses.

Revenue projections : Detail how much revenue you expect to bring in monthly. Forecast revenues out into the future, and don’t be afraid to make projections several years out. 

Remember, good financial forecasts are meant to be adjusted as real numbers come in, and comparing your projections with actuals over time can help you make better business decisions.

Break-even analysis : This is where you calculate how long it will take for your franchise unit to cover its initial investment and start making a profit. Knowing your break-even point is essential not just for you but also for lenders.

5. Create an operational plan

Even though the franchise provides the business model, you must ensure it runs smoothly daily. Your business plan should provide a clear operational plan that outlines :

Staffing needs 

You should be specific about the staffing level your business needs . You’ll need cashiers, cooks, and delivery drivers if you’re running a fast-food franchise. List the skills and experience needed for each role, and outline your plans for training new hires.

Inventory management

While a franchise agreement might take some of the pressure off of sourcing your inventory, it’s still your responsibility to develop processes for managing it. 

You’ll need to understand if there are seasonal trends in your business, how often various products are returned, how long an item can sit on your shelves, and a variety of other factors that affect how much of a product you should order and when you should order it.

Quality control

Since you’re operating under a franchise agreement, you must comply with the standards the franchisor sets out for operating their business. Detail the quality control procedures you’ll put in place to meet those standards. 

Also, take some time in the business plan to address how you’ll stay compliant with local, state, and federal laws and the franchise’s policies.

6. Review and adjust your business plan

The business plan for your franchise should not be a static document . Market conditions evolve, consumer demands change, and new competitors emerge. Additionally, Franchisors often update their business models, add new products, or change their marketing strategies.

You may also be expected to periodically share financial reports or general updates about your business with the franchisor. (LivePlan lets you create and share visually engaging, professional reports using information from your business plan.)

Either way, your plan should outline how you’ll account for market shifts or franchise changes in your operations. Just as important, you should make it a habit to review your business plan periodically – many business owners review their plans quarterly or even monthly, especially when starting out. 

That way, they can adapt the plan as their business evolves.

• Download your free sample business plan for a franchise business

If you need help getting your franchise business started, check out one of our free sample franchise business plans . You can download this document in Word form and customize it to get you started on your own business plan. 

It’s just one of 550+ sample business plans we’ve made available to download.

You can also review our step-by-step guide on how to write a business plan for a detailed look at how to write specific sections of a traditional business plan.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

Table of Contents

• How to write a business plan for your franchise 

Related Articles

15 Min. Read

How to Write a Cannabis Business Plan + Free Sample Plan

13 Min. Read

How to Write an Online Fitness Business Plan

9 Min. Read

How to Write a Business Plan for a Service Business

18 Min. Read

How to Write a Business Plan for a Subscription Box Service

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

The 7 Key Elements Of An Effective Franchise Business Plan

• Adam Goldman
• May 12, 2020

Whether you are purchasing a franchise business or expanding your current one, finances will always play a major role. To secure financing from lenders, it is necessary to prepare a franchise business plan .

However, it’s essential to have a solid understanding of the seven key elements in order to create effective franchise business plans.

A franchise business plan is not only a written document that narrates the core details of your independent business but also has a list of your objectives. It also includes the operations, the marketing strategy for growing your business, as well as the financial projections, including franchise fees. It’s crucial to address any pending request, ensuring a smooth and transparent process in the development and execution of your franchise strategy in your business plan.

For you to learn more, this post will discuss each of the seven elements needed when writing franchise business plans. So even without a business degree, you can write a convincing one.

Next Section, let’s get started by knowing these 7 franchise business plan elements.

What are the 7 Elements of a Successful Franchise Business Plan

After signing the franchise agreement , your franchisor will give you the marketing plan and other start-up information . The materials provided to you can help you start writing your franchise business plan outline. In many cases, franchisors will guide their franchisees in the writing process.

Next section, when you create a concise franchise business plan template could lead to getting a financial source to start a franchise or grow your existing franchise. So, let’s begin by knowing the elements you’ll need.

Ready to Be Your Own Boss?

1. franchise business plan: executive summary.

• Which service, product, or need, does your business serve?
• Is your business unique?
• How will you ensure your company’s success?
• Is your personal savings enough to invest a business?
• What skills do you possess that will help the business excel?

The first part of your franchise business plan outline is the overview or summary of the essential information you are providing in your new franchise business or current one.

As it will explain your business, the executive summary section should answer the following questions about your franchises:

Business plans’ executive summary is the readers’ first impression of your franchises. It is a written version of your business pitch. It should clearly define your franchises and everything it has to offer in a way that distinguishes your concept.

The executive summary should read as a separate document to introduce your business plan template. It should only reference material that you’ve provided and use appropriate language for your target audience.

2. Franchise Business Plan: Business Description

The business description section of the franchise business plan template summarizes your business. This section should contain your:

• company’s structure,
• mission statement,
• and future projections.

While you don’t need to provide detailed financial data, you should include an overview of your industry, financial projections, personal savings, tax returns, and relevant business facts in your business plan.

Next section, you should include company goals in the business description of your franchise business plan. The business description is your opportunity to share short and long-term objectives for your business with your reader.

Make sure your business goals are reasonable and quantifiable . Learn from other franchisees, and avoid ambiguous terms on your franchise business plan template. Use specific language and time frames to precisely explain what you plan to achieve.

3 . Franchise Business Plan: Competitive Analysis

A competitive analysis section is also included in any franchise business plans. It involves determining your competitors, both direct and indirect, and your deep research will help you understand your weaknesses and strengths vs. them.

To have a handful analysis of your competitors in the business in your business plan, you need to do the following:

• Select ten direct and indirect competitors to compare.
• Conduct research about their marketing efforts and product features.
• Then compare the gathered details to yours.

Gaining an understanding of your competitors through your competitive analysis helps you develop an effective strategy for the success of your franchise business plan and helps you get potential funders.

4 . Marketing Plan and Sales Plan

This section of your franchise business plan highlights your business’s strategy for building and maintaining a customer base and demand for your business. Thoroughly explain how you plan to advertise, your current advertising, and the research behind your strategy.

Next section, you can use the information from the required franchise training, which is the detailed information stated in Item 11 of the FDD or Franchise Disclosure Document .

So how to write a marketing plan and sales plan or your franchise business plan outline? Here are some steps to follow when creating these plans:

1. Define your target audience

Perform a market analysis to identify the specific demographic or customer segment that you should focus on with your marketing and sales plans. This will help you tailor your messaging and tactics to appeal to your ideal customer in your business plan.

2. Set marketing goals

Establish specific, measurable marketing goals that align with your franchise business plan template objectives. For example, you might set a goal to increase website traffic by a certain percentage or generate a certain number of leads through a marketing campaign.

3. Develop a marketing strategy

Outline the tactics you’ll use in your business plan to reach your target audience and achieve your marketing goals. This might include digital marketing, social media advertising, email marketing, content marketing, or other tactics.

4. Create a sales strategy

Determine how you’ll sell your franchise product or service to your target audience in your business plan. This includes setting up a sales team, developing a sales process, or leveraging existing relationships to generate leads. 

5. Identify key performance indicators (KPIs)

Define the metrics you’ll use in your business plan to measure the success of your marketing and sales efforts. This includes metrics such as conversion rates, cost per lead, or revenue generated from marketing campaigns.

6. Set a budget

Determine the personal savings you’ll need or plan to execute for the marketing and sales of your franchise businesses in your business plan. This might include allocating funds for advertising, marketing technology, or sales personnel.

Take the time to develop a thoughtful and comprehensive franchise business plan template that reflects your unique business and target audience.

5. Franchise Business Plan: Operations and Management

The operation and management section of your franchise business plan template focuses on the daily operations and activities of your existing franchise businesses. 

It encompasses not only the core business operations but also highlights the specific responsibilities and tasks, with a particular emphasis on your role as the owner in your business plan.

As you consider the ownership structure for this venture in your business plan, it is important to determine whether it will be a sole proprietorship with you as the sole owner, or if there will be multiple owners involved.

This section of your franchise business plan also includes the company’s staffing, logistics, and solutions to potential problems that could occur in the operation of your business. To know further details about your obligation as manager of your franchise businesses, Item 15 of the FDD will explain more.

6 . Financial Plan

The financial data portion of your franchise business plan should reflect and expand upon any facts. Also, the figures previously mentioned in your business plan template, including your executive summary. This section provides:

• hard numbers for your business costs, including your franchise fees, initial costs, etc.
• current funding,
• and expected funding necessary in the future.

To obtain more information when starting a franchise business plan template with a franchisor, you may refer to the Franchise Disclosure Document ( FDD ).

7. Franchise Business Plan: Pro Forma

The  pro forma is similar to the financial data section. But this part of the franchise business plan template focuses more on the three main accounting statements, which are:

• the balance sheet
• the cash flow
• and the profit or loss

You can create your pro forma in four steps in your business plan:

1. Create a chart of accounts.

2. Calculate your business projected earnings.

3. Create financial projections

4. Estimate cash flows

Consider speaking with the right person, such as an accountant or financial advisor to verify your estimates and validate your proposal to lenders.

Keep your Franchise Business Plan Updated!

Keeping franchise business plans updated is essential to ensure that they remain relevant and effective in guiding your franchise businesses’ growth and success.

Here are some steps to help you keep your franchise business plan up to date:

Regularly Review Financial Performance

Continuously monitor and analyze your franchise businesses’ financial performance. Compare actual financial results with the projections outlined in your business plan. Identify any discrepancies and assess the reasons behind them. Adjust your financial projection and strategy accordingly.

Customer Feedback and Market Research

Collect and analyze customer feedback through surveys, reviews, and direct interactions in your business plan. Use this feedback to improve franchise businesses’ products, services, and customer experience. Incorporate the insights gained from market research into your business plan to refine your strategies.

Assess and Adapt Marketing Strategies

Review your marketing and advertising strategies regularly in your business plan. Evaluate the effectiveness of different marketing channels and campaigns. Adjust your marketing plan based on what is working best to reach your target audience and achieve your goals.

Evaluate Operational Efficiency

Continuously assess your franchise’s operational processes and efficiency. Look for ways to streamline operations, reduce costs, and improve productivity. Update your operations plan in the franchise business plan to reflect any changes or enhancements.

Revisit and Revise Goals

Periodically review and reassess your short-term and long-term goals. Are they still aligned with your vision for the franchise? Adjust your goals as necessary and update your business plan with these revisions.

Seek Professional Assistance

Consider working with a franchise consultant or business advisor who specializes in franchise operations. They can provide expert insights and help you update your business plan outline effectively.

In conclusion, beyond relying solely on your personal savings, there exist multiple avenues to secure funding, such as bank financing, Small Business Administration (SBA) loans, franchise fees, franchisor programs, and various lending sources in your business plan.

To furnish lenders with a comprehensive understanding of both yourself and the franchise opportunity you aim to finance in your business plan, it is imperative to include essential elements such as management resumes, tax returns, media clippings, and other pertinent documentation.

By addressing these requirements proactively of your franchise business plan , you can expedite the financing process, minimizing delays in launching your franchise.

It’s worth noting that many franchisors mandate prospective franchisees to submit a franchise-specific business plan template as part of their application process. Therefore, it is advisable to ensure your plan aligns seamlessly with their stipulated requirements and guidelines.

To learn more about franchise businesses, talk to a franchise consultant .

Recent Posts

6 construction franchise ideas to invest in the us today, 7 potential pitfalls of buying a franchise, how to combat ageism in the workplace, top 12 home service franchise opportunities in the us today, entrepreneurship through acquisition: mbas ditch corporate ladders for ownership, is laundromat franchise profitable – explained, change your life, © copyright 2023 franchisecoach.net all rights reserved., privacy policy.

How does it work?

Since our first partner franchisee in 1998, the 7-Eleven Franchise business model has proven its success time and again. Our unique system supports the co-existence and co-prosperity between PSC and the franchise Operator featuring a back-end system which includes support for product development, store maintenance, and bookkeeping services; the franchisee can focus more on store operations and sales building activities for the store.

Currently, there are over XXXX stores franchised representing almost 70% the network nationwide. Being the lion’s share, 7-eleven remains focused on helping franchisees grow their business. PSC provides operational tools and support facilities to the franchisees need to deliver quality products and services to customers.

What we offer

Gross Profit Split

We got you covered

Start up in less than a year

More 7-eleven’s support system offers, training program, bookkeeping assistance, property and equipment, counseling services, promotional activities.

Got more questions about franchising?

Qualifications

Our company seeks the right individual who will operate selected 7-Eleven Foodstore

• Ability to fund investment requirement
• Willing to undergo full-time, 4 to 8 weeks training
• Willing to devote time to oversee day-to-day operations
• Willingness to work within the franchisor’s guidance
• Ready to put hard work, manage people, monitor finances
• Be a creative salesperson and help foster a shopping environment that entices your customers.
• Preferably with Retail, Management and/or Customer Service related business experience
• Willing to work within the franchisor’s guidance
• Ambitious entrepreneurial person who is willing to assume the risks.

If you are the entrepreneur described above, then may we interest you to be our partner by operating a 7-Eleven Foodstore.

We will support you with the expert advice and assistance only a trusted industry leader can give. Our vast array of operations, marketing, and technical support systems are based on our retail experience spanning over 30 years, serving thousands of customers in over XXXX stores, 24 hours daily.

Franchise Process

Initial contact.

Complete the online inquiry form to schedule a franchise briefing every Mondays and Thursdays at 10 AM or 2 PM at 7/F Columbia Tower, Ortigas Avenue, Mandaluyong City.

Pre-qualification

Select your site from our list or if you already have a location, 7-Eleven will help you evaluate your site. After selecting your location, kindly let us know the ability of your store.

Interview with the approval committee

A three-level interview for our future franchisees. Let us know you more!

Memorandum of agreement signing

After passing series of interviews, legal documents will be prepared for you to study before you sign, ensuring your full understanding of 7-Eleven franchise.

Prepare for your one month training and get to know 7-Eleven operations.

Store opening and turn over

In a span of four to six months, you can now operate your own 7-Eleven convenience store.

Join our Family Now!

Interest to be our partner by operating a 7-Eleven Foodstore. Speak to us today!

The Franchise Manager

Thank you for contacting us.

Well get back to you with your schedule.