Explore the latest full-text research PDFs, articles, conference papers, preprints and more on AGRICULTURAL MARKETING. Find methods information, sources, references or conduct a literature review ...
Agricultural Marketing in India: Challenges, Policies and Politics
The various challenges in India's agricultural marketing are reflected in the low incomes of agricultural households in India. The Situational Assessment Survey of 2018-2019 (June-July), conducted by the National Statistical Office, found the nominal monthly income of agricultural households in India to be ₹10,218 ( NSSO, 2020 ).
Agricultural Food Marketing, Economics and Policies
In this general context, this Special Issue on "Agricultural Food Marketing, Economics and Policies" was launched in order to search for research contributions and reflections, applied in different territorial contexts, on the following topics: Policies at different decision-making levels, intended both to capture trends towards the ...
Research Trends in Agricultural Marketing Cooperatives: A ...
In the last decade, agricultural cooperatives have become increasingly popular in the food industry. This paper aims to shed light on the extensive literature on agricultural cooperatives. Design/Methodology/Approach: In conducting this review, we applied the bibliometric review method. Initially, we retrieved 1249 bibliometric data from the Scopus database, which were reduced to 364 documents ...
Agricultural Marketing in India: Challenges, Opportunities, and ...
The paper emphasizes the role of technology in reshaping traditional practices and the potential it holds for creating transparent and efficient market mechanisms. Challenges such as fragmented land holdings, inadequate infrastructure, and information disparities are acknowledged as critical impediments.
PDF Agricultural marketing research: A retrospective of domain and
The development of agricultural marketing studies can be seen in annual publications. The number of world publications that carry agricultural marketing studies has grown annually. This can be seen in Figure 2. Fig. 2. Number of Publication Documents Per Year Research on agricultural marketing began in 1931, according to Scopus database records.
Marketing of Agricultural Produce in India: Problems and Prospects
The new trend is market-driven production rather than production-propelled marketing. With the implementation of a second green revolution, improving farm family living standards, eliminating hunger in India and eradicating poverty in India in the shortest possible amount of time, agricultural marketing and exports of agricultural commodities are becoming more important than ever before.
Sustainability
A Feature Paper should be a substantial original Article that involves several techniques or approaches, provides an outlook for future research directions and describes possible research applications. Feature papers are submitted upon individual invitation or recommendation by the scientific editors and must receive positive feedback from the ...
PDF Research Trends in Agricultural Marketing Cooperatives: A Bibliometric
In recent years, the trend topics have been influenced by events of uncertainty. In 2023, the trending topic was "sanitation", while for 2022, it was "technology", "pesticide", and "education". In 2020, the trend topics were "agricultural robots" and "agricultural products". Agriculture. 3.2.6. Factorial Analysis.
PDF Agricultural Marketing and Sustainable Development
Agricultural Marketing and Sustainable Development Jyothi, K.C.* * Research Scholar, DOS in Economics, Kuvempu University, Shankaraghatta - 577 451, Shimoga Abstract: This paper explains about the Agricultural Marketing and Sustainable Development in Indian economy.
Digital Marketing: A Sustainable Way to Thrive in ...
The current paper is an effort to examine the advantages of digital marketing. ... Agriculture marketing deals with the application of marketing tools and techniques in the area of agriculture with the main objective of increasing the value of the agricultural output and thereby maximizing profit. ... Central Potato Research Institute, Shimla ...
PDF Agricultural marketing reforms and e-national agricultural market (e
Agricultural Economics Research Review 2018, 31 (Conference Number), 167-176 DOI: 10.5958/0974-0279.2018.00032. Agricultural marketing reforms and e-national agricultural market (e-NAM) in India: a review Jaiprakash Bisena* and Ranjit Kumarb ... paper systematically reviews developments in Indian agricultural marketing and emphasizes on addressing
Outlook on Agriculture: Sage Journals
Outlook on Agriculture. Outlook on Agriculture is a peer reviewed journal, published quarterly, which welcomes original research papers, reviews and perspectives on current developments in agricultural science and associated disciplines for an international and interdisciplinary readership. View full journal description.
[PDF] Research on Marketing Strategy Innovation of Agricultural
Five modes of agricultural products marketing innovation are explored, focusing on the key words of "flow", "big data", "cross-border" to promote the innovation of agricultural Products marketing strategy. Based on the research background of digital economy, this paper puts forward the basic idea of agricultural products marketing model ...
Use of social media in the marketing of agricultural products and
2.3.1 Use of social media in marketing agricultural products and cost of marketing. Balkrishna & Deshmukh ... Global Journal of Management and Business Research: E-Marketing. 2017; 17 (1):1-5. Reference ... The paper addresses a very pertinent question in this era of New Normal on the need for the adoption of social media in the marketing of ...
A comprehensive analysis of the advances in Indian Digital Agricultural
Agriculture and allied sectors are the primary sources of income for 70% of rural households in India, with 82% of this population belonging to small and marginal communities. India produces the most milk, pulses, and jute in the world, and is second in rice, wheat, sugarcane, groundnut, vegetables, fruit, and cotton.
Evaluating the Impact of Agricultural Product Geographical ...
In the pursuit of high-quality agricultural development and rural vitalization, China has embarked on an ambitious journey with its Agricultural Product Geographical Indication Program. This research paper delves into the multifaceted effects of this policy initiative, focusing on the dynamic Yangtze River Delta region. The study employs a robust difference-in-differences (DID) model to ...
PDF Agricultural Marketing and Its Problems
JETIR2203369 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org d545 AGRICULTURAL MARKETING AND ITS PROBLEMS - A STUDY *Dr Prabhakara.B.N, Asst Professor of Commerce, G F G College - Bagepalli ABSTRACT This paper enlighten on the role India has adequate technology, but it is not fully implemented as our
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Explore the latest full-text research PDFs, articles, conference papers, preprints and more on AGRICULTURAL MARKETING. Find methods information, sources, references or conduct a literature review ...
The various challenges in India's agricultural marketing are reflected in the low incomes of agricultural households in India. The Situational Assessment Survey of 2018-2019 (June-July), conducted by the National Statistical Office, found the nominal monthly income of agricultural households in India to be ₹10,218 ( NSSO, 2020 ).
In this general context, this Special Issue on "Agricultural Food Marketing, Economics and Policies" was launched in order to search for research contributions and reflections, applied in different territorial contexts, on the following topics: Policies at different decision-making levels, intended both to capture trends towards the ...
In the last decade, agricultural cooperatives have become increasingly popular in the food industry. This paper aims to shed light on the extensive literature on agricultural cooperatives. Design/Methodology/Approach: In conducting this review, we applied the bibliometric review method. Initially, we retrieved 1249 bibliometric data from the Scopus database, which were reduced to 364 documents ...
The paper emphasizes the role of technology in reshaping traditional practices and the potential it holds for creating transparent and efficient market mechanisms. Challenges such as fragmented land holdings, inadequate infrastructure, and information disparities are acknowledged as critical impediments.
The development of agricultural marketing studies can be seen in annual publications. The number of world publications that carry agricultural marketing studies has grown annually. This can be seen in Figure 2. Fig. 2. Number of Publication Documents Per Year Research on agricultural marketing began in 1931, according to Scopus database records.
The new trend is market-driven production rather than production-propelled marketing. With the implementation of a second green revolution, improving farm family living standards, eliminating hunger in India and eradicating poverty in India in the shortest possible amount of time, agricultural marketing and exports of agricultural commodities are becoming more important than ever before.
A Feature Paper should be a substantial original Article that involves several techniques or approaches, provides an outlook for future research directions and describes possible research applications. Feature papers are submitted upon individual invitation or recommendation by the scientific editors and must receive positive feedback from the ...
In recent years, the trend topics have been influenced by events of uncertainty. In 2023, the trending topic was "sanitation", while for 2022, it was "technology", "pesticide", and "education". In 2020, the trend topics were "agricultural robots" and "agricultural products". Agriculture. 3.2.6. Factorial Analysis.
Agricultural Marketing and Sustainable Development Jyothi, K.C.* * Research Scholar, DOS in Economics, Kuvempu University, Shankaraghatta - 577 451, Shimoga Abstract: This paper explains about the Agricultural Marketing and Sustainable Development in Indian economy.
The current paper is an effort to examine the advantages of digital marketing. ... Agriculture marketing deals with the application of marketing tools and techniques in the area of agriculture with the main objective of increasing the value of the agricultural output and thereby maximizing profit. ... Central Potato Research Institute, Shimla ...
Agricultural Economics Research Review 2018, 31 (Conference Number), 167-176 DOI: 10.5958/0974-0279.2018.00032. Agricultural marketing reforms and e-national agricultural market (e-NAM) in India: a review Jaiprakash Bisena* and Ranjit Kumarb ... paper systematically reviews developments in Indian agricultural marketing and emphasizes on addressing
Outlook on Agriculture. Outlook on Agriculture is a peer reviewed journal, published quarterly, which welcomes original research papers, reviews and perspectives on current developments in agricultural science and associated disciplines for an international and interdisciplinary readership. View full journal description.
Five modes of agricultural products marketing innovation are explored, focusing on the key words of "flow", "big data", "cross-border" to promote the innovation of agricultural Products marketing strategy. Based on the research background of digital economy, this paper puts forward the basic idea of agricultural products marketing model ...
2.3.1 Use of social media in marketing agricultural products and cost of marketing. Balkrishna & Deshmukh ... Global Journal of Management and Business Research: E-Marketing. 2017; 17 (1):1-5. Reference ... The paper addresses a very pertinent question in this era of New Normal on the need for the adoption of social media in the marketing of ...
Agriculture and allied sectors are the primary sources of income for 70% of rural households in India, with 82% of this population belonging to small and marginal communities. India produces the most milk, pulses, and jute in the world, and is second in rice, wheat, sugarcane, groundnut, vegetables, fruit, and cotton.
In the pursuit of high-quality agricultural development and rural vitalization, China has embarked on an ambitious journey with its Agricultural Product Geographical Indication Program. This research paper delves into the multifaceted effects of this policy initiative, focusing on the dynamic Yangtze River Delta region. The study employs a robust difference-in-differences (DID) model to ...
JETIR2203369 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org d545 AGRICULTURAL MARKETING AND ITS PROBLEMS - A STUDY *Dr Prabhakara.B.N, Asst Professor of Commerce, G F G College - Bagepalli ABSTRACT This paper enlighten on the role India has adequate technology, but it is not fully implemented as our